Scanned from the collection of The Museum of Modern Art Library Coordinated by the Media History Digital Library www.mediahistoryproject.org Funded by a donation from David Sorochty Digitized by the Internet Archive in 2013 http://archive.org/details/motionpic42moti JUL1 ':■■. 1930 VI otion METRO - GOLDWYN - MAYER DOES IT AGAIN! THE METROGOLDWYN-MAYER'S Cosmopolitan Production tvith CHESTER MORRIS ROBT. MONTGOMERY WALLACE BEERY LEWIS STONE LEILA HYAMS GEORGE F. MARION Directed by George Hill HOUSE AND WHEN YOU THINK OF 1930-1931 think about "Big House," "Divorcee" "Caught Short" and the flock of M'Q-M hits coming between now and next season* >OI. \|||. NO. 1 Price 20 Cents Published Weekly $3.00 ■ right . 1930, b Inc. Lo* An«elct Slew York Chicago I Now a GREATER New Show World Arises with the New Season's First Record Wrecker! W at the WITH BYRD SOUTH POLE" ***** MAE TINEE of CHICAGO TRIBUNE smashes prece- dent; gives five stars to "With Byrd at the South Pole". . . " Probably the greatest movie ever made. " — Editorial, Washington Star. "Everybody should see it." — N. Y. Morning World. Typical of nation-wide comment on what critics call "the greatest picture ever made." A FLOOD OF THE GREATEST PRODUCT IN SCREEN HISTORY! 47 SPECIALS Harold Lloyd Moran & Mack The Spoilers Follow Thru Marx Brothers Manslaughter Monte Carlo The Little Cafe Tom Sawyer Huckleberry Finn Heads Up Morocco Rose of the Rancho The Sea God Fighting Caravans The Best People The General Scarab Murder Case The Right to Love And More! 23 STAR HITS • 4 Richard Arlen 2 George Bancroft 4 Clara Bow 2 Nancy Carroll 3 Ruth Chatterton-Clive Brook 3 Jack Oakie 2 William Powell 3 Buddy Rogers Short Features • 104 Paramount Sound News 12 Paramount Pictorials 104 Paramount Acts (J reel) 26 Paramount Comedies (2 reels) 18 Paramount Screen Songs (I reel) 18 Paramount Talkartoons (1 reel) 1930 JJULY 1930 Sun Hon J^M V*d Inn Fri Sal 2 3 (4) 5 9 io n 12 16 17 15 19 '4?/22 23 24 25 26 29 30 31 "VfSr Join in the Great Nation- Wide New Year's Olehrof ion Paramount^ Greater New Show World: ii with and my attendance increased over 50% MSdtOIHSk SOUND-ON-FILM # Has actually been in daily use since the first of last March. Fourteen thea- tres have been equipped. It has proved itself superb. Now it's ready for your theatre. Phone, Gene ■ee van 426 Jefferson Avenue ^^^^^S!^^^^m^^ Y .. A Dr i 1 8. 1930 19 Mr. Carl U. ffaber ,J/^^^^^^^m^^^^^^^. ffebar Uaohln j Coa^" ^^~ "^^w^^v 69 Ruttar 3t ' 2r ^^ ^^^vs Rochester, u J^/\...and I want V\ Santlaman : -/ f / you. to know how much^ / I appreciate your ser- ^ Tas InetaLV raoently If J f vioe and the quality of \ H0U \ Vbuob wonderful// I 'yoor product. \ \r •ppraolatif I You mull l|om« to you fil 1 oheorfufll 1 Syncrodisk Sound On Film 1 Nm i and Disc for four weeks Aft^f 4 V^ I under regular operating m Ipn- \ conditions, I cannot i f /flt- ^ \ find a place where 1/ ^Z^^S^^s- i!^/\^ can criticise it^^/ y ani ^Rsb Ine as . ^^^W^ adversely, ^^tj^ Ig your Read every word . . . Written by the owners of the 1st and 2nd installation. Export Dept. 15 Leight St. New York City Cable Address ARLAB New York City "HOMg V"Of, Si.,0';1* 702 SOUTH *A T&£ duPHa *&le i 5**904 *° Prol "ut wit1 9very 0j ii l °*\ 1atio'nSlaoe this . \ tivA ffl0re a*r bet-/ NT6* ^eVha^ w*?r. t^fsii -'9 JO V'ta ^ Write Today! WEBER MACHINE CORP. ROCHESTER, N. V. 59 ltd I 1 1 It ST. WARNER BROS. PRODUCT t*v evet se^ »* aX tVve ■gjaf at"8' •rt* "*"*yiz** fc*1 &&*> FOR NEXT SEASON « *°* 2» *** 9^»«^! VVe *?; *>** ot to V\t*¥ ,Vvo^ ^Aoit ^' _^di\&A v~ s^' ,\As a39» to»dS \\be^° &£<& . 3* tve* KSWSPBS ratos^: fn>CS^B«^ "Vitaphone" 16 the registered trade-mark of the Vitaphone Corporation designating its products GREAT CIRCUITS NAIL TITAN LIFTS THE TORI RADIO TITAN LIGHTS THE INDUSTRY WITH THE FLAME OF INSPIRED SHOWMANSHIP Already the Thunder of Titan Progress Rings Across the World as Giant Circuits Quickly Book the New Attractions. Thirty-four Super-shows . . With Amos 'n' Andy in the Vanguard • . • Comprise the Sen- sational New Pageant of the Titans ! . . .No Fabled Argosy Ever Swept to Victory as Swiftly as the Titan Show Machine • • . Now in Its Second Year and Well on the Way to Leader- ship • . . Absolute and Supreme ! ■'■■■ -■■;;. -'"■". . ■ ■; :. ;v.y.^f£0 IADIO SHOWS AS OF LEADERSHIP :h Wm& mm mm : ;tm N. I u ; m Si % :--¥-:V »fe >>j „*"•*• f y ..,..,.....■...> / ./ ■-■■-&">■■■ ■•■■■ # \. gig .,;■• 0 .-.viliaMOX"1*' ' PRHPRIC.C ■:"'.'':;--:.\v-::^ii. , PATHE'S f IRST TWC SET PACE CN GREATER PATHE fulfills its promise of Specials Only in its pro- duction policy. With the first two on the 1930-31 program — SWING HIGH and HOLIDAY — showing simultaneously on Broadway, PATHE is setting the pace for super-showmanship product. BCCADWAy Pathe promised super pictures . and here's delivery! 2 SHOTS ERCM THE NEW PROGRAM BATTERIES AND 2 BULLSEyES ON DCC4DW4y GEO. M. COHAN THEATRE Opened June 26 for I ndefi ni te run SWING HIGH The Musical Thriller of the Big Top With 16 Famous Stars HELEN TWELVETREES • FRED SCOTT • DOROTHY BURGESS and Chester Conklin ■ Ben Turpin Nick Stuart • Robert Edeson • Stepin Fetchit Daphne Pollard • Sally Starr • John Sheehan Micky Bennett • George Fawcett ■ Little Billy Bryant Washburn ■ William Langan Directed by JOSEPH SANTLEY • Produced by £. 6. DERR RIVOLI THEATRE Opened July 3 In defi ni te run fo if !t!f tfj'^WIIHVi". t mW^is H G L I D Ay Philip Barry's Sensational Stage Hit with ANN HARDING • MARY ASTOR • EDWARD EVERETT HORTON • ROBERT AMES • HEDDA HOPPER Directed by EDWARD H. GRIFFITH ■ Produced by E. 8 DERR THE SHOWMAN for July IVill Be Published In Next Weeks Issue of MOTION PICTURE NEWS Dated July 12th Presenting articles of vital interest to Showmen in the selection of the right equipment for the right application and improved methods for plant maintenance In Addition to These Regular- Features Pictorial Review of New Theatres New and Improved Equipment Projectionist's Round Table Club VOLUME XLII NUMBER 1 Motion Picture News NEW YORK CITY JULY 5, 1930 Doug and Mary Retirement to Lead to U. A. — Paramount Merger by Schenck? Author Holds Up M-G-M Hollywood — M-G-M was anxious to produce a talker re- make of "The Penalty" during the coming year, with Lon Chaney starred as formerly. Enthusiasm of Chaney and studio execs was at red hot temperature until it was dis- covered that the author, Gouvernor Morris, was holding the dialogue rights at a reported price of $60,000. It is said that Goldwyn originally paid about $20,000 for the screen rights to the novel about ten years ago. Members of Film Colony Keeping Judges on Jump Hollywood — They're doing a lot of court- ing these days in the film colony, and it's beginning to look as if the judges won't get vacations. Clifton A. Edwards, screen and radio en- tertainer known as "Ukulele Ike," who sep- arated from his wife two years ago, wants a property settlement set aside and to enjoin her from disposing of $150,000 worth of the goods which he bestowed upon her at the altar. Mrs. Faith Cole MacLean, wife of Doug- las MacLean, comedian, is in Reno reputed- ly to establish a residence preparatory to filing suit for divorce. They've been mar- ried fifteen years. Nils Asther, actor, and his former busi- ness manager, J. I. Angus, appeared in court to defend themselves against a suit for $600 filed by Louis E. Heifitz, who alleges that sum is due him for publicity work. Harold Lloyd testified in Federal Court in the $1,000,000 infringement suit brought by the widow of the late H. C. Witwer, humorist. She charges that he plagiarized her husband's story, "The Emancipation of Rodney," in making "The Freshman." Harry Langdon is still making daily trips to court in the suit of Thomas O'Brien, who is trying to collect $11,500 from the come- dian for alleged alienation of his wife's af- fections. Loew Switch to Fox Removes "Speculation" Transfer of Loew theatre holdings to Fox Film "removes a considerable part" of the former's "speculative attraction," ac- cording to a Wall Street paper, which also points out that "Fox Theatres is not likely to show any substantial earnings this vear." Tiffany Execs Wrangling? H — No! All's Rosy Tiffany executives are looking toward the new season through the proverbial rose- colored glasses, and despite reports, are not engaged in a hot tilt over policy and workings of the organization for 1930-31. The same yarn had it that Phil Gold- stone, production chief, had offered to buy the company outright, and this, too, was branded by the home office as "blah" and "bunk." Hollywood "Find" Finds Sunrise a Fine Hour — But! Hollywood — Catherine Moylan, who won the title of "Miss Universe" in the Galves- ton beauty contest which got her a contract with M-G-M, has been disillusioned already, at least insofar as working hours are con- cerned. Miss Moylan came out here expecting to start work in late afternoon or early eve- ning, enabling her to concentrate on morn- ing beauty rests ; but imagine her surprise when she was told that she and the sun must rise simultaneously, or else. Musicians in Pit 6 Hours Daily, Yet Play No Music Ottawa — An orchestra pit full of orchestra and not a bar of music. Sounds like a riddle, it is, but has this explanation: The musicians at B. F. Keith's are in the throes of a row with Joe Franklin, manager of the house, over wage scales. They demand full time for the summer and prefer to disregard the notice of "services no longer required" handed to them when vaudeville was cut out for the summer. Fairbanks Eager to Quit; Con- flicts With Joe May Change Mary's Mind Originating in Hollywood and talked about guardedly in New York is the follow- ing unconfirmed story about the status, present and future, of United Artists : That Mary Pickford and Doug Fairbanks, culminating what are perhaps the longest as well as the most successful careers of any two individual performers in the busi- ness, have determined to retire, thereby plac- ing complete, active control of the company which they helped to found 12 years ago in the hands of Joe Schenck. That Schenck will then attempt to work out a deal swinging U. A. into one of the two big company pools toward which the in- dustry is rapidly gravitating. The hunch is that the company around which United will rally is Paramount. Two More Each, Say They Officially, both Pickford and Fairbanks declare they hold contracts with United Artists calling for deliver}- of two more starring vehicles each. At their rate of pro- duction, this would keep them actively in production for two more years. Fairbanks, who has just made a deal with Schenck to appear with Bebe Daniels in "Reaching for the Moon," told Motion Picture News in Hollywood that he would like to retire, that Mary refuses to listen to any such ideas and that she proposes to produce and star for several years more. Doug added that their joint investment in Lnited Artists and residual value in the pictures he and Mary have made would make it obligatory for them to continue for some time. In the meantime, Fairbanks has let out a few members of his production staff until, he says, he is ready to start a picture of his own. Insiders who purport to be familiar with the United Artists situation' declare Mary and Schenck, while openly in accord, have had their differences in matters of manage- ment and operation. They trace the condition to a desire on Mary's part to dominate the organization and. if that failed to work out, to keep the control sufficiently split to pre- vent Schenck or any other individual from becoming the sole power on the throne. Preparing for Merger If developments bear out the rumor that Mary is ready to quit, the inference placed on the move is that she is willing to step far enough into the background to permit (Continued on page 29) Vol. XLII NEW YORK CITY, JULY 5, 1930 No. 1 LEVEL HEADS ROUND OUT A SQUARE DEAL THEY sweated and they toiled. Out of the 5-5-5 conferences — squabbles notwithstand- ing-— will emerge a new standard contract if the exhibitors of the nation ratify it. It is this writer's opinion that the approval necessary to make the instrument operative should be forthcom- ing. The faster, the better. After all, distributors, bulwrarked by the security of their theatre holdings, are cracking the whip. The trade knows, sometimes to its sorrow, that they are in a position to do pretty much as they please. So it is in the matter of contracts. Yet, conferring and battling' with Abram Myers, a new draft is be- ing evolved. Myers has done well in protecting the independ- ents5 interests and, while whatever agreement for- mulating from the meeting will fall far short of the ultimate in buyer-seller pacts, in concept it will be squarer and more equitable than any of its prede- cessors. Consequently, it rates support. Sit and Hold Tight THE jury is still out. And will be for some little time. Therefore, exhibitors, don't get excited about who owns what in the patent fight now raging on several fronts. De Forest claims one thing and may be right. Western Electric insists its calm remains unruffled. That, too. may be correct. The point for the show- man to remember is that his principal job is to keep the box-office flooded with dollars. Which means cobwebs out of his brain and full attention to the many immediate problems at hand. That's a man-sized job these days. Right Under Their Very Noses RGHT here in New York, Paramount Publix, strong plank in the Hays structure, has daily been demonstrating that which the much-advertised advertising code urges not to do. The theatre is the Rivoli; the picture, "The Bad < )iic" and the display a graphic lesson in choice anatomy wrestling between Dolores Del Rio and Eddie i-owe. Yet the purity complex is whipped into a froth and dished out for the newspapers to print and for the ever-watchful reform element to make capi- tal of. It's amazing how silly this business can be. One Mind Production THE Hollywood type of genius: a lone, soli- tary figure controlling the manufacture of anywhere from thirty to seventy pictures a year. Watching them from the purchase of raw material through the factory and so eventually into distribution. Little reason production is stereotyped and dull. Little wonder the public is choking in the mastica- tion process. An impossible set-up, yet it persists because the leaders of the business persistently avoid the vision that leads to the light. A change in the system is vitally necessary. Xot next year. Today. The Cowardly Way DISTASTEFUL stories are reaching Xew Ycrk concerning the tactics used by at , least one big chain in annexing new the- atres. Gag rule of the most virulent type is the procedure. The independent exhibitor is being coaxed, then cajoled and finally threatened. He is being told he has to give up — at the chain's price; that if he doesn't, he won't get pictures; that the buyer will build if he can't buy. And in Washington FODDER for the official critics of the picture, business in Washington. A perfect case ot the giant attempting to swallow the pygmy and an excuse to unloose an entirely new flood of agitation against this industry. As unwarranted as it is stupid, this is the type of business tactics which can engender nothing but hostility and wreak nothing but havoc on the heads ^)\ an industry that should know better. K A X X July 5, 1930 M o t i o n P i c t a r e X e w s 15 What's Putting the Skids Bankers Are Preparing to on Grosses? Ask Leaders Nothing But the Truth Hollywood — Discovered, an actor who doesn't mind being farmed out to another producer for considerably more than his contracted agreement calls for, without receiving a penny of the boss producer's profit. Yep, they say that Lew Ayres, said to be in $200 a week class, brought $2,500 per week from Warners, who paid Universal that sum weekly for Ayres' services on a borrowing ar- rangement. And they say that Lew was tickled to death. Well, maybe. What a Racket Censors Pull on Portland Indies! Portland, Ore. — There's always something new in censorship. The latest wrinkle allows pictures to be shown in downtown first runs and bars them from subsequent stands. The Allied Exhibitors of the Northwest raised havoc in a letter to Mayor Baker. The latter, himself a showman of the good old days before censors and narrow-backed bluenoses, agreed that the independents were fully justified and told them that he would have the city council call the censors "on the mat" for their unfair actions. The freak practice is a result of censors being sold the idea by downtown houses to await public opinion at the first showing before sharpening the shears, which gives the first runs on the main stem spicy dishes and the indies plates of hash. Canada Holdouts Holding The Bag in Publix Sale Montreal — Holders of Famous Players Canadian common who failed to turn in their shares for Paramount Publix stock, following purchase of the Canadian chain by the Zukor organization, are in a sad way. No trading in the old shares has been reported for some time and in brokerage circles, the belief prevails that the stock can no longer be unloaded. Paramount now has considerable of F. P. common in its possession, but a number of shares are still outstanding. It looks as if they will remain that way. Paramount, recently listed on the stock exchange here, is very active, selling cur- rently around 55, or 15 points under the listed price of 70 at which the issue was admitted to trading on May 26. Some Queries, Pertinent and Perhaps Impertinent, Are Heading Industry's Way Wall Street bankers who have their money invested in the picture industry are asking themselves some questions. A little later on those same questions, plus others which may prove extremely embarassing, will be dumped into the laps of the execu- tives of several leading companies accom- panied by a three-lettered word* that spells "Why?" Fast year, when talkers were still a box- office novelty, earnings jumped skyward. This year, the bottom has been dented, if not punctured ; receipts are off even for the summer and the bankers are on the trail of the reason or reasons why. After the Lowdown The financial giants are of the opinion that sound has resulted in a vastly im- proved entertainment medium. If that is so, they argue, why should business be off this year as against last. The dope, perco- lating through Times Square from down- town, is that the bankers don't know them- selves, but propose to have the executives, whose organizations they are financing, an- swer the moot question for them. They have some ideas. One of them con- cerns the calibre of production, for word has seeped downtown that pictures, in gen- eral, are afflicted with too much of the sameness to persistently bring in the public. Another revolves around showmanship and the whole question of whether or not current regimes are sufficiently strong in manpower to keep their business institu- tions going at a proper level in profits. In the meantime, the impression pre- vails the bankers will be sufficiently chary about new financing Until they can reassure themselves that everything is under control. Jack Oakie's Kin Dies Kansas City — Mrs. Harriet Jump, 85, grandmother of Jack Oakie, is dead at her home here. Paralysis Takes Another Sock at L. A, Exhibitors Fos Angeles — A light outbreak of in- fantile paralysis in the county of Fos Angeles now adds to the woes of local i licit re operators. The health depart- ment, stating need for great care to pre- vent general spread of the isolated cases now current, has issued warnings to par- ents against allowing children to attend large assemblies. This naturally includes theatres, with houses suffering consider- ably, especially in the neighborhoods. The unusual number of cases, listed at 60 during the past few weeks, re- sulted in school authorities calling off graduation exercises in all grammar schools. No Secret Now Several years ago Rupert Julian fin- ished the direction of "Merry Go Round" for Universal, after von Stro- heim had started the picture. At the time, it was reported that Julian de- manded he get no directorial credit if he took over the picture — but when it was completed and proved a success, Rupert dusted off the old horn to broadcast his accomplishments. Now Julian has been signed again by Uni- versal to direct the talker remake of "Merry Go Round," and this time he can take all bows for the production without having Von in the back- ground. Garbage Cans or No Garbage Cans, "We Want Dough" This is the time o' year when chains go to work on advertising budgets for their theatres, an operation which usually results in more than one headache — at the home of- fice and in managers' headquarters. Managers of houses controlled by one of the biggest chains in the country this week received their new 1930-31 figures, which are made up according to the district office's record of the fixed advertising charges against the theatres, plus what is considered a "reasonable figure to be spent as the man- agers see fit." And, along with the meticu- lously laid out budget plan appeared this neat little note : "Your advertising budgets are here ! "Box office results will be the gauge. Whether you spend your budget money on screaming heralds or oil paintings on gar- bage cans means nothing to us — if the re- sults show at the box-office." Brutallv frank. Query Why Films Were Not Included in Survey Washington — Somewhere in the shuffle, motion pictures in particular and amuse- ments at large were left out of the reckon- ing when Julius H. Barnes, chairman of the National Business Survey Conference, made his report on conditions in 37 important industries. The report covered May and, in some in- stances, the first five months of the year. The range of industries ran from electric railroads to shipbuilding, but not a line about pictures. Doug Receives Tax Rebate Fos Angeles — Board of tax appeals at Washington has notified Douglas Fairbanks that it has granted his tax appeal, which automatically turns back to Doug $385,035 for an overassessment in 1917. 16 Motion Picture News July 5, 1930 The Insiders' Outlook RKO is washing up as fast as possible on the franchise plan entered into with Allied States Ass'n, according to the railbirds. There is to be no sud- den dropping of the axe, the company figuring exhibitors have the franchise sewed up for five years if they want to hold out and insist that it is carried out. The gag now is said to be a quiet cam- paign to secure cancellation. The com- pany is willing to make concessions on the current output to secure release. Franchise holders, wise to the racket, are reported as insisting upon a contract for this year's product as the price of tear- ing up the franchise. If the company refuses to lay it on the line, so The Insiders hear, the exhib assumes an in- different air and says in effect, "Let's go through with the franchise agree- ment." Remember Chicago? That franchise enterprise on the part of RKO has been somewhat of a burden from the start, according to dopesters. It will be recalled that the RKO sales force found itself on a sleigh ride when the subject was first presented them at Chicago. At that time, Lee Marcus, distribution chief, came to the Windy City with a rider which asked the franchise holder to endorse arbitration and to abstain from any attacks upon the Hays organi- zation. It seems that something had happened between Hays and Hiram Brown subsequently to the enthusiastic reception given the plan some time be- fore by the big moguls of RKO. Pre- sented to the Allied group at Chicago, Marcus' rider was given the haha, where- upon he is said to have given the fran- chise plan a severe lacing before the RKO sales force. There followed a communication by Abe Myers, Allied chieftain, to David Sarnoff, and the latter is declared to have given prompt and firm instructions to Marcus to go through with the plan as scheduled. This placed Marcus in the predicament of having to resell the franchise plan, after previously unsell- ing his men on it. Enthusiasm The RKO force, so it goes, has blinked considerably, wondered what it was all about, and then went home undecided upon just what to do. The natural re- sult would have been apathy in peddling the franchises, and that is exactly what is reported to have taken place. At least RKO did not evidence any enthusiasm over the barnstorming campaign to sell them, as did Tiffany. Now the company is reported pulling up stakes, definitely swinging over to the other side of the fence, for it doesn't take a lot of obser- vation to know that other distributors Misery Note WHEN the auditors finished and mopped their perspir- ing brows, a certain national chain discovered, with a groan, that its loss last week was ex- actly $480,000. The week before, the same chain broke even. Two of its first rank executives haven't gotten over the remarkable achievement yet. And that was over two weeks ago. were plenty peeved over that franchise arrangement. Possibly some of the first runs that RKO and Tiffany didn't get have a bear- ing on this. Mebbe so. When Brains Reel Hot weather is no time to start a cru- sade, but this particular Insider has a pet aversion that he's got to get off his chest, regardless of the season. The other day, in looking through a dictionary (not for adjectives) he came across this definition : "Selfish or unfair utilization." And the industry is guilty of it every day. That sounds like muckraking, but the word defined thusly is exploitation. It also means "to profit illegitimately" and "to draw an illegitimate profit from." Common usage of the word in -this business has given it a lily-white mean- ing, but Noah Webster differs — and he's the final authority. If we can get a coupla converts we'll start the crusade against exploiting the word exploitation. We'll even go so far as to suggest the word "promotion" in its place. Neckers and the B. 0. "People are getting tired of talkers," is the cryptic manner in which a promi- nent exhibitor leader sums up what he says is one of the principal reasons for the present state of theatre business. In- dependents, he says, are being killed off at a rapid rate because of the reaction he declares has set in and, being unable to stand the gag of dwindling box office receipts, are being forced to throw up the sponge. The sacrifice of action in dialogue pic- tures he ascribes to the feeling on talkers which he declares exists. Patrons also are finding that talkers impose restrictions which they resent. If they carry on any kind of conversation, he declares, "an usher taps them on the shoulder and warns them to desist or take the air." Talkers also have put a crimp in necking in the theatre, he states, "and whether we like it or not, neckers have an important bearing on box office receipts, which are dropping due to the loss of this business." Every Knock a Boost A knock, alleged (of course) by the Hays association on a picture evidently is considered a boost out Minneapolis way, judging by the way "White Cargo" is knocking 'em over this week. Played at the Shubert, stock house, which is off the picture house street, and unrefriger- ated, the film is clicking big despite the opposition of the Byrd film at Century and Will Rogers in person with "So This Is London." The theatre is playing up the claim that the picture was banned by Hays as screen material. Newspaper critics are not so hot for the film, but independents recall that they weren't for "Ingagi" either, although that film, declared frowned on by the Hays office, seems to be hitting in the Northwest sector. What price knocks now? The Reason Why A w. k. press agent about town, har- assed and verbally mauled by the eccen- tricities of the man who pays his salary check, talking about Empeenews: "Know what I like about your sheet?" he said to this Insider. "No. What?" was the quavering reply. "Fact that you say in print all the things about this 1— — y company I work for, but can't afford to say." THE INSIDERS Published weekly by Motion Picture News, Inc. I ded in September, 1913. Pub lication, I J^nal and General Offices: ^.f'^nil^venueN^Y^k Ctt* »[•«£ mond h. Gallagher, Aavi Michigan Avenue, Harry E Foreign, $10.00. Copyright July 5, 1930 Motion Picture X e w s 17 Exhibitors Expected To Show Speed in Ratifying "Moral Arbitration" Contract Different Atlantic City — "There is a different attitude," was the way one prominent 5-5-5 conferee characterized meetings on the new contract as against the sessions at Chicago two years ago. "At that time," he said, "it was all antagonism, and there was 16 days of fighting tooth and nail. The new de- liberations, however, are being char- acterized by a spirit of fairness and a desire to work for the common good. The contract should reflect this new spirit." Disputes Slated For New Board Of Conciliation Atlantic City — Proposition made by Abram Myers that arbitrators be permitted to go outside the terms of the contract in determining the equity of a case was reject- ed by Sidney R. Kent just before the noon adjournment on Wednesday. During the recess a compromise plan was prepared to the effect that where a majority of the arbitrators agreed that there were exceptional phases in any case where the contract terms stood in the way of complete adjustment that they recommend to a central court in New York a review of the matter. This court would be composed of two dis- tributors and two exhibitors and a possible fifth member selected as required from out- side the industry. Its decision would be final. Myers said that the language of the sub- stitute was ambiguous. Here a heated dis- cussion took place between Hess and Myers. At this point one of the bigger distributors sent in word from New York that it would not agree to any proposition which would admit of consideration of matters outside the contract, as that would put the business in the hands of the arbitrators. During the morning session it was agreed that in arbitrations the members of the board be selected from two panels of ten each with two from each side and that if these arbitrators cannot agree a fifth is to be selected from outside the industry. A system of compensating arbitrators was agreed upon. Complainants, not members of exhibitor organizations, will be obliged to use the arbitration system without the par- ticipation of organization arbitrators, the loser paying the fifth arbitrator's expense. The final work of the meeting was an agreement to create a conciliation board to adjudicate exceptional cases. This board will be composed of representatives of distribu- tors and exhibitors and on such cases its decision will be final. When a case is before an arbitration board and presents aspects outside the contract provisions, it may either be sent to this conciliation board or auto- matically go to this board for settlement. 5-5-5 Hurdles Jams and U. Contempt Bugaboo In Drafting Pact S. Its speedy ratification by 98 per cent of the nation's exhibitors predicted by its spon- sors, draft of the new standard license agree- ment has been completed and soon will be ready for submission to the rank and file of theatre owners. The new agreement will go into effect as soon as ratified and will be retroactive to apply to 1930-31 season con- tracts. The new contract, which will establish a voluntary system of arbitration in the in- dustry, virtually was completed Wednesday when representatives of the distributors, the M.P.T.O.A.. Allied States Ass'n. and affili- ated exhibitors came to agreement upon controversial terms, which had been held over from the conferences of sub-committees of the various groups. The only clause left open is that which seeks to warrant the theatre has paid its music tax. A study of producers' recording contract is to be made to determine phraseology of this point. Some of the Benefits Major benefits secured in the new con- tract by each group are : Distributors — Return of a system of arbi- tration. Unaffiliated exhibitors — Privilege of five per cent cancellation on blocks of 20 without payment for films excluded. Affiliated exhibitors — Ban on advertising of pictures by subsequent run before com- pletion of showing at prior run, unless sub- sequent follows prior run house by 15 days or less. Proceeding warily lest they violate any of the provisions of the Thacher decree al- leging a conspiracy in the compulsory ar- bitration system which the court outlawed, committee members hurdled difficulties and disagreements which at times threatened to break up the conference, to emerge with a proposed standard agreement. All exhibitors of the United States are to be asked to accept the new agre«ment, but will not be compelled to do so. If they do not wish to accept the new form, they will be sold pictures on the various individual forms being used today by the respective companies. Arbitration Optional No exhibitor will be bound to accept ar- bitration. If they elect to adopt the standard form, they will have the option of agreeing to or crossing out the arbitration agreement. The distributor is to have a similar option. (Continued on page 20) Repartee Atlantic City — First runs are more ethical in their advertising than sub- sequent runs, declared Ed Schiller of Loew's at the 5-5-5 confab. "Sure," replies Al Steffes, Northwest exhibition leader, "there are fewer of them." Wants Indictments Washington — Indictment of all par- ticipants in the 5-5-5 conferences held this week at Atlantic City has been demanded of the Dept. of Justice by Frank J. Rembusch, Indiana exhibitor, according to information received by Motion Picture News. His complaint to the department contends, it is understood, that the conference vio- lates the Thacher decree, which ruled the arbitration system in the industry illegal. Officials of the department decline to comment on the Rembusch demand, for complaints to the depart- ment are not made public. Way Cleared for Distributors to Obtain Deposits Atlantic City — Fearful of violating any provisions of the Thacher decree restrain- ing compulsory arbitration or any concerted effort which might have the effect of com- pulsory arbitration, the contract committee declined to consider a deposit clause for exhibitors who refuse to agree to arbitra- tion. No mention of deposits will be made in the contract. Exhibitor members of the committee, however, admit the right of the individual distributor to demand a deposit to insure fulfillment of contract, as is being done un- der the varied forms of contract which have been used since the arbitration system was outlawed. This system will be continued by distributors, acting individually and de- manding deposits in individual cases as they see fit. Distributors are enabled to write in a deposit clause in their individual contracts through the right given them by the con- tract committee to add clauses which shall not be inconsistent with the provisions of the standard license agreement. Block System Demanded By Exhibs, Kent Avers Atlantic City — Exhibitors want pictures sold under the block booking system and wouldn't let distributors sell them any other way, according to Sidney Kent. Of the 1,250 accounts sold on the new Paramount contract, only five have declined to contract for the unnamed 10 pictures on the program, he said. Paramount gave exhibitors the option of taking or refusing the pictures which were not listed in the announcement. Kent declared that five per cent of the na- tion's exhibitors would not support am action against the block booking system. 18 M o t i o n P i c tare X e w s July 5, 1930 Arbitration by "Moral" Mode Is 5-5-5 Solution Atlantic City — Moral arbitration in the industry, agreed to by the 5-5-5 conferences and embodied in the new standard license agreement, will be conducted as an experi- ment to determine its effectiveness. "We are willing to at least try voluntary arbitration, and it it's no good we'll junk it," Sidney Kent, sponsor and chairman ot the contract conferences, said. The system provides for a board of four members in each key city, two to be chosen by the distributors and two by the exhibitor, and the four to select a fifth arbitrator in case of deadlock. Preference of the Allied States Ass'n group for a 1-1-1 system pro- vided a near deadlock Tuesday, which was broken on Wednesday, with the board of four members agreement. Distributors op- posed the 1-1-1 system as presenting danger of professional arbitrators, pointing out that the third member would decide practically all cases, as the other two would be in ef- fect advocates of their respective litigants. Theatre Voting Unit Plan Gets Biechele Praise Atlantic City — Revision of memberships of the Kansas and western Missouri ex- hibitor unit to make the theatre the unit of voting and the holder of membership rather than the exhibitor will greatly strengthen and otherwise benefit the organi- zation, declares R. R. Biechele, veteran former president, who is an M. P. T. O. A. contract committee member. The change of the organization's operat- ing plan was made at the association's an- nual convention held recently at Topeka. The new policy assures the organization of the financial support of the chains, as well as makes available the services of chain managers, a number of whom are prominent in community and exhibitor affairs. Man- agers now are classed the same as inde- pendent exhibitors, so far as the organiza- tion is concerned. Still a Nickel Atlantic City — Texas still has a number of theatres which charge an admission of five cents for kids, ac- cording to Col. H. A. Cole, head of the Texas exhibitor unit. These houses are scaled at five and 15 cents, he says. He put up an argument for retention of the kid scale at the con- tract conferences, with result that the dime minimum applies only to adults. Seek Dignified Checking Plan, Kent Declares Atlantic City — Distributors are seeking to work out efficient machinery for the check- ing of percentage engagements, but are meeting with considerable difficulty in map- ping a system which will prove satisfac- tory to them and to exhibitors, according to Sidney R. Kent. The present system, he says, is "objec- tionable both ways," distributors having a hard time obtaining checkers who are hon- est, personable and who will keep secret the information received. Plan to employ expert accountants for the purpose struck a snag when the accountant firms declined to guarantee service the first three months of the year, when they are busy on annual audits of commercial firms. Distributors, Kent says, can not work on a nine-month schedule, but will employ accountants when- ever possible and practical. A dignified plan of checking, which will meet the approval of distributors and ex- hibitors is sought, according to Kent, who declares a common sense handling of the problem is essential. He declares exhibitors justified in their protests against evils of the present system, particularly the divulging of information and conduct and appearance of some checkers. The new contract is to carry a warranty by distributors that the information received by checkers is not to be divulged except to the distributors. Violations will be handled by arbitration. Universal, it is said, has abandoned. plans to employ the Burns Detective Agency to check its percentage runs. Exhibitors were reported resentful of such a set-up. Miller Wants Overloading Code Atlantic City— "We have a production code and an ad- vertising code and other codes are being framed. Why not a code of buying and selling to eliminate the practice of overloading the little fellow through the all or none policy, while allowing the chains to pick their product?" That was the declaration of Jack Miller. Chicago, during the contract meetings. "Forcing clucks on the little fellow is unethical." Miller insisted that in cities where an affiliated chain operates, the subsequent runs be relieved of company pic- tures which its own theatres do not play. "If they are so lousy your own houses won't play them, why force them on us?" he demanded of distributors. No action was taken on his demand. Warners, 1st Nat,, Block Ousting Of Score Charges Atlantic City — Score charges, right or wrong, are a matter of company policy and cannot be eliminated by an industry con- tract. If exhibitors want to "get somewhere" in their campaign to eliminate score charges, they should make representations to each company direct. Score charges are gradually dwindling and dying out, so that the mat- ter may be expected to right itself. These were the conclusions made by the contract committee in passing over the con- troversial question. Exhibitors, affiliated and unaffiliated, denounced the segregation of score charges as unfair, but admitted that the refusal of Warners and First National to abandon the score charge, collected By Vitaphone, blocked other distributors in seeking universal abolition of the charge. "Leave Warners and First National out of the contract if they won't co-operate on this," was the suggestion made by W. A. Steffes of Minneapolis. No action was taken in the matter, the exhibitors indicating they may ask each company for a declaration of company policy on the subject of music scores. Contract "Trade" Skeleton Rattles In Confab Closet Atlantic City — That "trade" on arbitra- tion made by the contract committee at Chi- cago proved something of a skeleton in the closet which rattled ominously at the 5-5-5 conferences, precipitating heated discussion on the subject. Members of the Allied group denied they had endorsed the old arbitration system at the Trade Practice Conference, stating that they endorsed "an," not "the," arbitration system as a fair trade practice. At the Chicago meeting, the exhibitors pointed out. they agreed to a retention of the arbitra- tion system in the contract in return for proposed financing of exhibitor organiza- tions by distributors. This plan never was carried out. The subject led to heated dis- cussion between H. M. Richey, Michigan. and Gabriel L. Hess, the latter at one point calling Richey a liar. Abram F. Myers. Allied head, who at the time was chairman of the Trade Practice Conference, denied he had advised the exhibitor group in its deliberations on the contract. Exhibitors to Know When Films Ready Under Plan Atlantic City — Exhibitors will know just when they may play a picture under the new contract, which specifies that a picture must be dated, played or paid for within 90 days after availability. After that, time elapsed cats into the theatre's protection time, but in no case, in the absence of a playing arrangement, is the time limit to exceed 1 JO days. July 5, 1930 Motion Picture News 19 Unethical Ads by Subsequent Runs Are Outlawed Atlantic City — Suburban houses have the right to try to keep people in their neigh- borhoods, just as first runs have the right to try to bring them downtown, provided advertising used is ethical and fair. Subsequent runs must not advertise, ex- cept in the theatre, pictures being shown by a prior run, unless the prior run's protec- tion is 15 days or less. This fixing of a time limit is included in a clause of the new contract. Violation calls for arbitration ac- tion or cancellation of the contract. Ex- hibitors are not precluded from advertising product they have bought, but are not to do so unethically. The fight on time in which a subsequent run may advertise a coming attraction dur- ing a prior engagement for a time threat- ened to deadlock the contract meetings, with the affiliated and unaffiliated exhibitors at odds on the subject. The affiliated, through E. A. Schiller, contended the first run is entitled to advertising protection, and the independents insisting that the 15-day lee- way was essential to conduct of their busi- ness. The chief difficulty was the handling of penalties for exhibitors who decline arbitra- tion, but this was solved when the cancel- lation proviso was made subordinate to ar- bitration rules where they apply. The solu- tion was suggested by Abram F. Myers after hours of discussion which consumed a large portion of the first two days' meetings. The clause hits particularly at the adver- tising of films by subsequent runs calling attention to the lower admissions to be charged, when such advertising is used be- fore the end of the prior run. Overbuilding and Zoning Referred To Arbitrators Atlantic City — Zoning and over-building arc matters for arbitration boards to con- sider, so will not be embodied or disposed of in the new contract, the 5-5-5 confer- ence decided in passing up these subjects after brief discussion. The only principal point at issue between distributors and the Allied group is the question of a national appeal board to ar- bitrate disputes on the two subjects. Other- wise, the machinery sugested is being set up throughout the country, Gabriel L. Hess [jointed out. Zoning agreements already have been made at Los Angeles, Detroit and Kansas City. Both Hess and S. R. Kent denied any bad faith on the part of distributors in go- ing ahead with zoning, while the subject was pending before the adjourned confer- ence meetings, stating that the step was necessary in getting the new selling season under way. Check and Double Check Atlantic City — Something new in checking percentage runs has been introduced in Michigan, according to H. M. Richey. One checker is em- ployed as an auditor to keep track of the number of tickets sold, the other as a spotter to keep the checker honest. Portland Two Bit Houses Need Help But Chains Balk Portland — Although consensus of opinion discloses a belief that 25 cent houses should be given more consideration, chain represen- tatives here are holding out for a 56 day clearance, while independents and distribu- tors demand a 45 day limit on protection. The members of each are reporting back to their groups in an effort to reach agreement on zoning of this territory. Thirty exhibitors and distributors meet- ing here named a committee of three each from independents, chains and distributors. The meeting patterned its proposed sched- ule in part after the Los Angeles plan, as exclusively published by Motion Picture News. V. B. Kenworthy. Albany, Ore., ex- hibitor, was chairman of the meeting. Seattle — No meeting on zoning has been scheduled here. Jersey Exhibitors Plan Appeal for U. S. Aid Atlantic City — New Jersey exhibitors in- tend to go through with their fight to secure Federal relief from what they term the unreasonable protection given circuits of the state, they emphasized at their convention here instructing officials to proceed. The matter is to be laid before government officials and the Federal grand jury. The convention here accepted Joseph M. Seider's determination to withdraw as president and elected "Sig" .Samuelson to the post and as a director of Allied States Ass'n. Other officers are : Peters Adams and Sam War- balow, vice-presidents ; Frank Warren, trea- surer; Henry Nelson, secretary; Thornton Kelly, alternate to Samuelson on Allied board. 5% Cancellation Privilege Won By Independents Atlantic City — Waiver by Col. E. A. Schiller of Loew's and Sam Dembow of Publix of their demand that all exhibitors be treated alike in the matter of elimina- tions paved the way for a five per cent can- cellation privilege without payment for ex- hibitors whose average rental is $250 or less. His action climaxed a fight on the sub- ject which for a time threatened either the withdrawal of the cancellation clause in all contracts or breakdown of the conference. The independents had begun to sus- pect that an act was being staged, probably for the purpose of eliminating any cancel- lations. A straight five per cent cancella- tion on all contracts for blocks of 20 pic- tures or more had been agreed to tentatively on Monday, but on Tuesday Sidney Kent announced that distributors in New York, while wanting to help the small exhibitor, were averse to a straight cancellation clause for all theatres. The position was that the larger houses' buying power made up the difference. The suggestion was to apply the clause on contracts for theatres whose av- erage rental is $150 or less. Schiller Drops Objection Schiller charged this was unfair discrim- ination against the larger exhibitors, but after argument and the raising of the ante to houses whose average rental is $250, waived his objections. The original clause was adopted as a compromise after independent exhibitors had asked for a 10 per cent elimination privi- lege, claiming it essential- to operation of small theatres. They declared the selectivity granted to big houses and circuits should be extended to them, rather than "competition shut off" through all-or-none sales policies. Under terms of the clause, the exhibitor pays for the pictures cancelled and the amount is rebated when the contract is com- pleted. Boleslavsky Switches Hollywood — Securing release of his term contract with Pathe, Richard Boleslavsky has signed with Columbia to direct for that organization. His first assignment will be direction of "The Return of the Lone Wolf." which will feature Bert Lvtell. Cancellation Privilege Ignored Atlantic City — Few exhibitors took advantage of the can- cellation clause in the standard contract, sales managers point out. Under terms of the contract, the exhibitor was privileged to cancel ten per cent of the pictures on the contract, by paying one-half the rental of films cancelled, provided he bought the entire output offered by the dis- tributor. Not ten pictures were cancelled last year by Paramount accounts under terms of the contract, and M-G-M and United Artists had few cancellations, it was stated. Exhibitors countered with the declaration "the little fellow" couldn't afford to pay the 50 per cent film rental in order to shelve pictures and charged that some sales- men sold only 51 pictures included in blocks of 52, in order to deprive the exhibitor of his cancellation privilege. 20 Motion Picture News July 5, 1930 Inside Stuff on The Five-Fivers' Big Conference Atlantic City. SIDNEY KENT was in the pink, so far as humor was concerned, and got off a num- ber of wisecracks. Once when the argu- ment over unethical advertising was at its height, he warned the boys it still was a meet- ing and not a dog fight. He and Jack Miller had a number of tilts, all good-natured, of course. * * * Abe Myers presented a summery appearance decked out in the best Palm Beach manner. He remained quite cool throughout the meetings. * * * M. A. Lightman surely put up plenty of battle for the rights of the little fellow. M. A.'s favorite brand is O. P. (Other People's) cigarettes. * * * That matter of advertising by subsequent runs while pictures are playing a prior run proved a hard nut to crack and precipitated an argument between Ed Schiller of Loeis/s and "Big Buck" Steffes of Minneapolis. Up to that time, Al had surprised every one by remaining so quiet. "I believe he's turning out to be a lawyer," was the way one con- freree put it. * * * The sessions showed real speed Monday morning, disposing of 17 pages of contract provisions. Monday afternoon, however, a snag was hit on unethical advertising, and after a four-hour discussion Kent suggested the gang cool off and sleep on the subject, bringing it up again Tuesday. * * * Phil (Pathe) Reisman's company hasn't any theatres and certainly would profit if exhibitors won their fight to eliminate all pictures shelved by affiliated theatres. However, he saw the impracticability of it and fought the matter from the standpoint of industry good. * * * Felix Feist was on his toes whenever a con- troversial point arose, and usually had some really constructive advice to offer for solution of the problem at hand. * * * There was real tension when the argument started over the "trade" made on the standard contract at the Chicago sessions, H. M. (Michi- gan) Richey and Gabriel L. Hess got into a real argument as to whether exhibitors en- dorsed arbitration at the time, so much so that it was decided to send to New York for the minutes of the contract meetings to determine who was right. * * * "// we're going to make speeches, Vm going to make one," was Hess' rejoinder when it was suggested that the conference was getting off the subject and feeling becoming bitter. * * * "We'd better be careful or we'll be telling what we think of each other," Kent observed, and Jack Miller called it a "sleigh ride" to get him off the subject of cancellations. "We don't buy pictures with guns in Chicago," was an- other of Jack's sallies. * * * Allied got big hearted and offered to com- promise on a 10 per cent elimination without payment, but this was clowned down. * * * Herman Blum of Baltimore said he wanted a contract fair enough so that exhibitors "won't have to run out on it." Gabriel Hess then asked him to cite what was unfair in the old contract, Maybe She's Right? One of New York's better known film execs, in an attempt to get in touch with someone participating at the 5-5-5 conference at Atlantic City this week, called the Hays office to as- certain the hotel at which the distributor - exhibitor representatives were meeting. And imagine his surprise when told that they didn't know "there was a meeting." Exhibs Expected To Show Speed In Ratification but some "Why go into all that?" rejoinders ended that. * * * Jay Emanuel, publisher of "The Exhibitor" and other regionals, attended as an M. P. T. O. A. committee member. Jay had been wait- ing eight years to demonstrate Atlantic City hospitality. He commutes between the shore resort and Philadelphia. Col. Cole of Texas was late in arriving, but he soon was in the discussions. It was 102 degrees when he left Texas, he said. * * * Aaron Saperstein of Chicago was not a dele- gate, but he attended all sessions. * * * Al Lichtman's humor was very much in evi- dence. "Do you want money for your pictures or will you play percentage" he wanted to know from Felix Feist. At another point he sug- gested a clause protecting distributors in closed situations. * * * "Dick" Biechele drove in from Kansas City. He's enthusiastic over the prospects of relief from the strenuous organization work since his retirement as president of the Kansas and western Missouri exhibitor unit. He'd been president so long that every one figured it as Biechele' s association. * * * Nate Yamins is a real expert on the subject of contracts. And he kept his fingers crossed fearing that any minute he would be called to the phone and be told one of his theatres are on fire. * * * Sam Dcmbow of Publix was an interested ob- server, but every now and then had a sugges- tion to make on the contract. * * * Jack Harwood of Cleveland is a new mem- ber of the M. P. T. O. A. committee. He re- placed Frank Walker, who withdrew when Publix bought the Comerford circuit. Frank arrived Tuesday to serve as advisor to the M. P. T. O. A. group at Lightman's request. * * * Felix Feist's pet expression when he doesn't like a particular contract provisions, "It's just another hat clause." * * * Al Boyd of Philadelphia sat in on the Tues- day afternoon session and appeared to get quite a kick out of it. * * * As a Tom Thumb golfer, .11. Lichtmcm is a great sales manager. Phil Reisman got a big kick out of a game with the United Artists' sales chief. * * * "We still have a lot of exhibitors who aren't the best business men in the world," Jack Mil- ler declared at one point in the discussions. "What are their addresses" was Al Licht- man's quick query. "All Quiet" Openings Universal reports that its war picture, "All Quiet , p. 463. 16 U. S. Pat. 1,717,815; Brit. Pat. 317,459; French Pat. 653,040; Australian Pat. 15,873; Ger. Pat. 483,- 807. "Carson. W. H.: 7. Soc. Mot. Pict. Eng., 14 (Feb., 1930). p. 209. (Continued on page 42-C) 28 Motion Picture News July 5, 1930 Does Playing Films Contrary to Release Date Violate Copyright? Court to Decide Paging Schnozzle Hollywood — Flo Ziegfeld, who knows a thing or two about feminine pul- chritude, told the gang out here that "A good nose is the most important feature a girl can have." Can you beat that! We have been hitting the high spots for two years with the most beautiful girl in the East, and never recognized beauty. She has a beak which extends just one-half inch below her chin. Ore. Methodists To Support Bill For Gov't Control Astoria, Ore. — Resolutions commending the agencies promoting the enforcement of the 18th amendment and rapping the picture industry were drafted by the committee on temperance, prohibition and public morals of the Oregon annual conference of the Methodist Episcopal church. The draft of the resolution pertaining to films reads: "Whereas, the American motion picture is undermining the Christian influence of home and church, menacing law-abiding citizenship and misrepresenting the American life to the nations of the world; and "Whereas repeated efforts to improve the moral standards of motion pictures by co-op- eration with the industry have failed to secure desired results ; "Therefore, be it resolved, that we co-oper- ate with the Federal Motion Picture Council in America, in its effort to obtain the passage (if the bill declaring the motion picture to be a public utility and providing for a federal motion picture commission to regulate the trade practices of the motion picture industry and to establish definite moral standards to be applied before the production of films which are to be licensed for interstate and international com- merce, the expenses of the commission to be paid by the license fee of pictures." Baltimore Daylight Time Goes to Fall Referendum Baltimore — Daylight saving will be placed on the ballots at the coming general election in November, according to a ruling handed down by the attorney general. Thus the question which has agitated Baltimoreans for the past few months and which is now in effect in Baltimore on a "voluntary" ba- si> with many people and organizations ob- serving it, but all the picture theatres op- erating on standard time, excepting one, will have a referendum and the people will be able to vote on it. Distributors Ask Damages From Cincy Exhibitors In Unique Action Cincinnati — Something entirely new in film procedure has been launched here with filing of suits alleging violation of the copy- right law by an exhibitor for failure to ob- serve release dates on films involved. Moses Wilchens, Raymond G. Julius and Isaac Frankel are defendants in the unique action brought by Paramount, Universal, M-G-M and Educational. The Colonial and Ohio, which the defendants operate, alleged- ly violated the release dates stipulated by the distributors. Damages of $6,250 and costs are involved in the action, because the defendants are su- ing under terms of the copyright law which stipulates damages of $250 for each viola- tion. The suit covers 25 pictures. In ad- dition to damages, the plaintiffs ask a per- petual injunction restraining the defend- ants from any further alleged infringements of the complainants. Gov't Taking Legal Steps To Stop Balto Song Plugs Baltimore — With a view to taking legal action against those engaged in publishing and selling song sheets in Baltimore, O. Norman Forrest, Assistant U. S. District Attorney, says an investigation is being made now. Forty Baltimoreans may find themselves liable to action for infringing the music copyright laws and indictments may be sought against them because it is reported that no royalties have been paid on the songs published in the sheets sold, each of which contains about 100 songs. These sheets have been circulated by an organized body in Baltimore, it is claimed, and under the copyright laws, according to Forrest, each of the distributors, printers, peddlers and wholesalers of the sheets is liable to fine or imprisonment. Fox Installs Earphones Hollywood — Sixty-four of the Fox West Coast theatres will be equipped with ear- phones for the deaf. To equip these houses will require 694 sets. Technicolor May Earn $5 Estimates place earnings of Technicolor for the current year in excess of $5 a share. Hoot Ropes Sally Hollywood — Hoot Gibson and Sally Eilers, his leading woman in recent pictures, are now in Canada on loca- tion— for their honeymoon. They were married Friday night at Baker's Ranch, near Saugus, Calif., with 100 picture celebrities as wedding guests. Carmen Pantages was maid of honor and Marion Nixon, Mae Sunday and Marie Prevost were bridesmaids. Bus- ter Collier was Hoot's best man. After the ceremony the newlyweds left for Banff, Canada. French Swedes Hollywood — When Warners start production on the film version of their Broadway musical comedy, "Fifty Mil- lion Frenchmen," the comedy team of Olsen and Johnson will have the featured leads. The team is under term contract for pictures to Warners, and recently appeared in "See Naples or Die." Lloyd Bacon has been as- signed to direct "Fifty Million French- men." Copyright Bureau Warning Sounded By Ohio Leader Columbus — The copyright protection bu- reau'll get you if you don't watch out is the substance of a warning to members sounded by P. J. Wood, emphasizing that no verbal agreement or consent for holding- over prints "is any protection to you." The copyright bureau, maintained by dis- tributors, is "very active gathering evidence against theatre owners who, intentionally or unintentionally, are holding over films beyond the number of days specified in their contracts." Get it in writing, summarizes his advice to members. "Many theatre owners have engaged in the practice of holding over pictures for extra days upon the assurances of the sales- man that it was perfectly all right with the exchange to do this. Please remember that if there was no objection to such a practice, the salesman would be willing to write it in- to the contract. In the future, if you are told by a salesman, or a booker, that you are at liberty to hold pictures an extra day or two, please immediately report to this of- fice the name and connection of such per- son giving you this erroneous advice. "Bear in mind that these 'hold-overs' constitute a violation of the copyright law and that the amount of damages asked by the Copyright Bureau is out of all propor- tion to the film rental involved. Do not think because your contract specifies $20 for a two-day run, and you hold the picture over for an additional day, that the payment of $10 to the exchange will be accepted in settlement. "If you are now showing pictures beyi "id the number of days specified in your con- tract or 'confirmation of play dates' with- out the consent of the exchange, discontinue the practice immediately, otherwise you are bound to pay a heavy tribute for abrogating the 'run' provision of your contracts. This applies not only to features but to new- reels and short subjects as well. "Let me caution you once again — if the salesman won't write it in the contract, his verbal promises or assurances are insincere and of no weight whatsoever." July 5, 1930 Motion Picture News 29 Four Bits Gets Whopping Shows OnA.C.Boardwalk Atlantic City — Competition with a ven- geance is raging along the boardwalk of this resort. Ju=t imagine these attractions for a 50 cents admission at the Steel Pier : ••Journey's End," "Mamba," and "Anna Christie," seven acts of vaudeville, a min- strel show, high diving horses, automobiles looping the loop, a "human skyrocket," water circus, "dip of death" bicycle rider, man shot from cannon, acrobats, Hawaiian village, Hollywood exhibit, war relic ex- hibit, airplane exhibit and dancing. The triple feature program, plus the other attractions, is bucking Warner shows at the first runs along the boardwalk. One other pier, the Million Dollar, presents first runs, but shows only one feature picture, together with its other pier attractions. Stanley Co. Half Year Net Totals $2,285,705 The consolidated net profit of the Stanley Company of America and subsidiaries (in- cluding extraordinary profit arising from the sale of investments) after all charges, for the 26 weeks ended March 1, 1930, was $2,285,705. Warners own in excess of 99 per cent of the capital stock of the Stanley Company. Paramount Publix Shows Large Stockholder Gain Paramount Publix stockholders on June 6, 1930, numbered 16,486, a new high record in the history of the company. On March 7, 1930, there were 13,731 stockholders, and in June, 1929, 9,855 stockholders. Gets Unique Post Hollywood — Edgar Allan Woolf, play- wright and journalist, is Hollywood's first dialogue director. His duties will be ex- clusively the examining, revising and super- vision of dialogue. He will work directly under C. Graham Baker and Hal B. Wal- lis, in charge of First National production. Radio Contest for Sono Art Alike Simmons, publicity chief for Sono Art- World Wide, has tied up with Station W'GBS to conduct a radio questionnaire plugging "The Big Fight." Radio listen- ers answering correctly three questions out of five submitted will receive passes to the Globe, New York. Record for "All Quief' Twenty performances for the "All Quiet on the Western Front" current week's run at the Central, New York, break another record for the two-a-day stand playing to $2 top, according to "U." Klein Handles "Gaucho." The Edward L. Klein Corp. is handling foreign distribution of "Alma de Gaucho," a Spanish Talker. It was made in South America. And Plenty Have It The latest term of approbation for a male star is to say, "Yes, he's got plenty of IF." Doug and Mary Retirement to Bring Merger? (Continued from page 13) Schenck to develop merger or amalgamation plans that might benefit the company's situ- ation. Should this develop and a closer alliance with Paramount than now exists become a fact, grouped in the one gigantic line-up of companies would be the Zukor organiza- tion, Fox, M-G-M and U. A. It is regarded as significant in some quarters that some time ago Paramount loaned $3,000,000 to Art Cinema, finance unit of the Schenck productions as well as of other units re- leasing through United. The step would likewise be significant in the part it would play in realigning the in- dustry's checker-board of major affiliations and might easily lead to closer relations between Warners and R-K-0 than the booking deal closed a few days ago. Schenck is in New York, but has proved difficult to reach either by telephone or otherwise. Several messages deposited with his secretary have remained unanswered. Brooks, President 21 Times Albany — Harry M. Brooks, of Troy, has been elected president of the oper- ators' union of that city for the 21st con- secutive time. This holds true of Al Le- may, financial secretary of the organiza- tion. Charles H. McCarthy was named vice-president; George L. Nugent as re- cording secretary, and John Ross, treas- urer. Del Ruth on Outside Hollywood — Under the terms of his con- tract with Warners, Roy Del Ruth is per- mitted to make a picture a year for an out- side organization. This year it looks like Paramount in the East. 22 Dividends Payable This Week Company Rate Period Celotex Co. pf $1-75 U Claude Neon Elec. Prod 25 Q Do 3% Stk. Do, pf 35 Q Consolidated Film Ind 50 Q Do, partic. pf 50 Q Eastman Kodak Co 1-25 Q Do 75 Ex. Do, pf 1.50 Q Johns-. Manville Corp. pf 1.75 Q Marks Bros. Theatres, pf 50 Q -National Screen Service .50 Q National Theatre Supply, pf. .. 1.75 Q Orphenm Circuit, pf 2.00 Q Radio Corp. of America, pf. A.. .8754 Q Do, pf. B 1.25 Q Saenger Theatres, A 50 Q Do, B 50 Q Do, pf 1-75 Q State Theatre, (Boston) pf 2.00 O Wurlitzer (R) & Co. 7% pf 1.75 Q Summer Heat Slips K. O. To Baltimore Biz Baltimore — Hot weather in June knocked theatre business here for a goal. Part of this may have been due to the daylight saving time observed by many persons and industries in the city. But the slump has been felt principally by those theatres that have refused to con- form their time schedules to meet the requirements of the daylighters. Investigation into the residential house situation reveals the same conditions. Those houses that have changed their hours to suit the daylighters as well as the standard timers appear to be getting along just as well and, in some instances, better than they did previous to the day- light saving period in the summer. Those, however, who have refused to make any concessions to daylighters seem to be losing 'somewhat but the consensus of opinion appears to be that the change to daylight saving has not drastically cut into the summer business of neighbor- hood houses. Exhibitors Optimistic Generally speaking, film conditions are on the up and up. This is evidenced by the faith certain exhibitors have in the future, shown by their contemplated building operations. The Palace, operated by Gaertner Brothers, and the Patterson, a Durkee house, have been closed and while the former is to be extensive- ly remodeled to reopen with only the projec- tion and sound equipment retained, the Pat- terson is to be torn down and rebuilt as an entirely new house. Walter Pacy is having his McHenry in South Baltimore enlarged by 350 seats and there is a possibility that the Ideal, Hampden, owned by Julius Goodman, and the Astor, owned by a company of which Robert Kanter is president, may be reconstructed to increase the capacity. Fox Organizes Unit to Make Spanish Versions Hollywood — With its own staff of writers, directors and technicians, Fox's new Span- ish department will commence production immediately. The unit will concentrate on all Spanish talkers, with John Stone, form- erly in charge of silent and synchronized work, in control. "One Mad Kiss" starts the new policy. It stars Don Jose Mojica. 18th Roadshow of "All Quiet" Opens at Hartford Hartford, Conn. — Run of "All Quiet on the Western Front" at the Regal here is the 18th roadshow engagement of the pic- ture. Young Gleason Joins Pa and Ma Over on Pat he Lot Hollywood — With signing of Russell Gleason to a long term contract, the whole dern Gleason family is now over on the Pathe lot. First under the new agreement is in preparation. 30 Motion Picture News July 5, 1930 Claim Ries Sound Patent To Be Basic Jtys: {Continued from page 21) over sound recording apparatus applied to the film at its point of exposure for picture taking would interfere with the field of view. Nevertheless synchronism in recording and reproducing the pictures and sounds (with due allowance for the difference in the speed of light and sound waves) is necessary for the hest re- sults. This is accomplished both in the recording and reproducing apparatus in the following manner. The film travels in succesion over the guide roller 7, positively driven feed sprocket 8, guide roller 9, upper intermittent sprocket 10 and its guide roller 11, down between the lower intermittent feed sprocket 12 and its guide roller 13, positively driven sprocket 14 and its guide roller 15, thence under the guide roller 16 and over the roller 17 to the receiving reel 4. This feed mechanism forms the loops 18 and 20, the feed sprockets drawing the film from the upper reel, and the sprockets 10 and 12 feeding it intermittently past the lens system at 19, after which the roller 14 and reel 4 cause the film section 21 to pass through the sound reproducing apparatus (or the recording ap- paratus) at a uniform constant speed. The loops 18 and 20 may be of a length usually employed in motion picture cameras or projecting machines. The usual shutter and other mechanism commonly employed in cameras or projecting machines will be employed, but for simplicity of illustration such parts are omitted. There are thus two sections of film, spaced apart a fixed distance, one for intermittent exposure in taking or reproducing motion pictures, and the other for con- tinuous exposure in making or reproducing sound records. The pictures and sounds are recorded or reproduced concurrently, and if film sections 19 and 21 in the reproducing machine are spaced or timed the same as in the recording apparatus the pictures and sounds will be in synchronism when reproduced. Vary- ing the relative positions of film sections 19 and 21, or varying the timing of the two exposures will re- sult in varying the synchronism to compensate for the difference between the speed of light and sound waves, so that they both may be so transmitted over con- siderable distances as to arrive at the selected point in unison. The fiat film section 19 is opposite the picture-illuminating section, 22, of the lamp-house 23, and in line with the usual picture-projecting lens and shutter (if one be used) which may be mounted on the frame 2. The lower vertical film section, 21, is op- posite the lower section, 24, of the lamp house which, as herein illustrated for convenience of description, is shown as containing an arc lamp. 25, fed from the lighting circuit 26, or any other suitable source. As will be seen, the lamp house 23 is mounted adjustably on guide rails, 27, mounted on the base or stand 28, that carries the entire projecting apparatus. The lower vertical film section, 21, as well as that portion of the film 1 below the positively-driven sprocket 14 (unlike the upper section 19 and its loops 18 and 20, which are affected by the intermittent- feed mechanism) will travel at a continuous and uni- form speed, since the take-up device 5 causes this por- tion of the film to be wound up on reel 6 under a slight tension as rapidly as the teeth of the steadily revolving sprocket 14 release it. It is this lower sec- tion, 21, therefore, which is removed a distance of approximately not more than three picture spaces from section 19, or a total time-interval of about one-fifth (1/5) of a second, (which time interval is susceptible of still further reducation if more than 16 pictures are exhibited per second, that I employ for the reproduc- tion of the sound record that has previously been impressed upon the film along with the pictures. How- ever, I have been able to devise means hereinafter more fully described, whereby even this minute and practically negligible discrepancy in time may be effectively, completely and automatically eliminated. I prefer for various reasons, in carrying out my invention, to impress such sound waves upon the film in the form of a translucent photographic record, (see Figs. 8 to 12 inclusive,) in which the waves are represented, when developed, by a ribbon or band of varying degrees of translucency represented in the drawings by a series of dots or shaded lines, the parts of the band representing sounds usually merging one into another in continuous succession in the direction of the length of the film. Such a record held to the Nov. 16 1926. E. E- RIES 1,607,480 MTH0C or *tr*0DuciN<; PHoiooRArmc fu«j ill, OUMD RBCORDS 3 r.w«ti-itii't a light, presents a substantially straight band made up of a succession of lights and shadows, in which the alternations of light and shade and the distance be tween them correspond with and represent the pitch or frequency of the original sound waves, while the depth or intensity of the shading, or the relative de- grees of translucency, correspond with and represent their amplitude. All degrees of light and shade corresponding to the simplest or most complex sound waves may, by proper- ly adjusted and regulated conditions, be accurately recorded. Fig. 6 shows the sound recording arrangement. In practice it is combined with the camera which may be of any suitable type. The film feeding mechanism may be similar to that shown in Fig. 1 and is not shown in this figure. In the chamber 30 is located any suitable light 31, such for examnle as an arc light or an incandescent light of any suitable kind capable of having its luminosity varied, at the speed of the variations of sound waves. This chamber is provided with a tube, 32, containing a lens, ii, and an adjustable cap-piece, 34, having a raised central portion, 35, pierced with either a narrow slit, 36, as shown in Fig. 3 or a small round or souare pin-hole opening 36' such as shown in Fig. 4, corresponding with light openings of like character that are used in the projecting apparatus illustrated in Figs. 1 and 2. Mounted at the upper rear portion of the apparatus -21 miHtssis -j in Fig. 6 is shown a standard 37, containing an ad- justable sliding rod 38, that may be extended and turned in any position and if desired may be locked in such position by wing-nut 39. The upper end of rod 38 has a swivel-joint into which is clamped a tele phone-transmitter or microphone 40, which is provided with a large tapering horn or megaphone, 41, designed and adapted to collect the atmospheric sound waves and to direct and focus them upon the diaphragm of the transmitter 40. The minimum height of the horn 41, when the device illustrated in this figure is used in connection with a portable motion -picture camera, is preferably such that the entire camera mechanism, including the chamber 30, containing the photophonic recording appliances, may be mounted as a single, self-contained unit below the line of swing of said horn. The mounting of the horn 41 directly upon the camera apparatus is not essential, as the standard 37, the transmitter 40 and sound-receiving horn 41, may be located at convenient points either near the camera or at any desired distance. The transmitter 40, whether mounted on the appa- ratus or located at a distance therefrom, is in elec- trical connection through the circuit or line wires, Court Awards Rights to the Schlesingers 48, 49, 42, and primary winding, 43, of an induction- coil whose secondary winding, 44, is in series with a condenser, 45, and with the terminals of the lamp 31, as shown. The terminals of the lamp 31, are like- wise independently connected, in the usual manner, by means of the circuit wires shown, with a suitable source of direct current 46, and rheostat 47. In front of the cap 34, is shown the moving film, 1, traveling downwardly in close proximity to the raised portion 35, so that the portion of its surface intended for the record passes by the light opening 36. This section of the film, indicated by the numeral 21, corresponds with the lower vertical film section 21 in Figs. 1 and 2. It will of course be understood, that the sensitive film 1 in Fig. 6 is completely in- closed and protected from extraneous light by the camera box in which it moves, and that the edge portion or portions of the film on which the photo- graphic record is to be received are shielded from the light and are thus left unexposed during the transit of the film behind the shutter-opening of the picture- taking lens. The operation of the sound-recording apparatus just described is as follows : Electric energy from the source of direct current 46, passing through rheostat 47 by which its intensity is suitably controlled, travels across the carbons of the lamp 31, forming an arc having the characteristics of a sensitive flame that burns with a steady light and at an approximately constant temperature and luminosity. An arc of this character is capable of being converted by a series of slight but rapid variations in the current supply, into what is known as singing or speaking arc, which is capable of setting up atmospheric vibrations that may be heard directly by the ear at a considerable distance from the arc. Instead, however, of employing the arc to set up such audible vibrations, I enclose it within the sound- proof casing 30, and cause variation in the strength of the current corresponding to sound waves to be set up. That is, I produce a series of corresponding varia- tions in the intensity of the light emitted by the lamp, by and in accordance with the speech and other sound waves accompanying the scene or action, and simulta- neously impressing the successive variations of in- tensity of the light upon the moving film in the form of a permanent record. This result I accomplish in the following manner : The sound waves entering the horn 41 from a distant point are concentrated upon the diaphragm of the microphonic transmitter 40, vibrating the same to varj the resistance of the primary circuit containing the bat- tery 42 and the primary coil 43. The latter induces undulatory or alternating currents of high tension corresponding in form and pitch with the sound waves impinging upon the diaphragm, in the secondary coil 44, which currents pass across the condenser 45 and affect the steady current flowing through the arc, 31, from the dynamo or other source 46. The direct cur- rent from this source cannot jump across the con- denser 45 nor affect the induction coil 44, so that the net result of the variable current impressed upon the current traversing the lamp 31 is to increase and decrease the intensity of the light in accordance with the original sound waves. The light from the lamp 31, (whether this be an arc or incandescent lamp.) passes into the tube i2 and through the lens 33, which converges the rays over the small slit or opening 36 and at least some of them pass through the slit and strike the moving film 1, thus photographically im- pressing its sensitive surface with a sound record in the manner already explained. As soon as the film is developed, this record is ready for reproduction. Instead of employing an arc lamp for recording purposes, as in Fig. 6, I find it equally expedient and more satisfactory to use for this purpose an ordinary tungsten or other metal-filament incandescent lamp, such as I have illustrated in Fig. 2, in which such a lamp is shown as arranged and utilized for reproduc- ing purposes. It is well-known that the efficiency of an incandescent lamp, in terms of candle-power pro- duced for a given consumption of current, is very greatly increased with very small increments of current after the lamp has already been raised to and is nor- mally burning at, a relatively high intensity. Further- more, its etinic power under these conditions is like- wise enhanced. It is these combined qualities that 1 find particularly useful and which I utilize in my process of converting sound waves into electric waves, electric waves into light waves, and light waves into chemical action upon the film, by the method and appliances already described with reference to Kig. 6. y,<, . July 5, 1930 Motion Picture News 31 Moreover, in substituting incandescent lamp for the arc, the humming due to the rapid expansion and con- traction of a heated gas. such as an arc flame, is sub- stantially eliminated. In addition to this the entire superimposed alternating energy of the talking circuit, impressed upon the normally high candle-power light- ing direct current, is effectively employed in alter- nately raising and lowering the normal candle power of the lamp. This variation, it will be seen, occurs in that part of the spectrum in which the slightest addition or subtraction of electrical energy (such as would be caused by a very small to and fro move- ment of the transmitter diaphragm,) will produce a considerable fluctuation in candle power and in its resultant actinic or photo-chemical action upon the film. Since the induction coil and condenser used by me cause the setting up of induced currents flowing alternately in opposite direction's through the lamp filament, those currents that flow with the normal lamp current serve to reinforce it and augment the candle pcwer, while those that flow against the normal lamp current oppose it and cause a diminution of the normal luminosity. If this action took place while the filament were burning at a very low candle power, say a bright red, the effect of the superposed telephone current would scarcely be noticeable. But if the filament were burning at a brilliant white, or a bluish white in- candescence, such superposition of the telephone cur- rent, I have found, will produce a verv decided and sharply defined variation in candle power, a variation that is entirely too rapid to be perceptible to the eye, hut which is quite strongly marked when produced upon a moving film. However, since by the use of ray focusing lens 1 concentrate a considerable amount I%gr9. JZgr:8 of light upon an exceedingly small surface, I find that it is not essential to overstrain the lamo-filament. The strength of the source of light and the photographic materials and speed of photography are adjusted to each other for this purpose in accordance with the well known practice in the photographic art. In fact, a very small tungsten filament lamp using an almost insignificant amount of current will more than suffice to produce a strong, well defined and powerful record, a record that is practically free from all scratching and other extraneous mechanical sounds inseparable from the use of ordinary phonographic records. Coming now to the method and appliances I have devised for reproducing my sound records, reference is made to Fig. 2, which, with certain modifications, shows on a larger scale the sound reproducing appara- tus illustrated in Fig. 1, and already partially de- scribed. In Fig. 2, the light climber, 51, (corresponding with 24 in Fig. 1,) contains a small tungsten or other suitable metal-filament incandescent lamp, 52. This lamp is supplied with direct current from a battery or other source 53. Behind the lamp is mounted a standard, S\ carrying an adjustable reflector 55, which may be secured upon the standard by thumb-screw 56. In front of the lamp, mounted in the wall of the lamp chamber, is a flanged cylinder, 57, which supports an adjustable lens tube provided with a lens, 58, and a rack and pinion, 59, for focussinc the lens 58, tin- latter being shown as secured in its tube by a flanged clamping ring 60. This clamping ring is adapted to enter within a hood, 61, the two forming a light-tight and dust-proof connection between the light-chamber and that part of my sound-reproducing apoaratus which co-operates with the film. This last named apparatus, as shown, consists of a closed, box-like chamber having top and bottom walls 62, 63, two side walls (not shown,) and a rear wall. 64. The top and bottom walls are provided with slots 65, 66, through which the vertical section 21 of the developed film, 1, is free to pass, this section of the film extending between the two lower sprockets 14 and 16, as shown in Fig. 1. The front of the box is closed by the perforated plate 67, (see Figs. 3 and 4), which may if desired be held in position by a re- movable clamping frame 68 to facilitate changing the plate to form a wide or a narrow sound record. Secured to the inner face of the rear wall 64, and preferably covering its entire surface, is a variable, electrical resistance, 69, adapted to be influenced in its conductivity when impinged unon by light. I may em- ploy as such variable resistance a "selenium cell" of any desired or appropriate construction, but I prefer to use a selenium cell or grating, 69, of a special type that I have invented for this purpose, the design and construction of which is illustrated in detail in Fig. 5. This consists of two thin, interlaced sheet- metal stampings, 70 and 72, marked + and — re- spectively, the space between and around the uni- formly spaced, interlaced prongs of which is completely filled with melted selenium, 71. Usually, if flesired, a very thin layer of selenium may also be spread over the top surface of the grating 69, that is formed by the two conducting grids 70 and 72. These grids terminate in a pair of binding posts, marked + and — , respectively, secured to the back of the rear wall 64. Within the chamber, suitably placed between the film section 21 and the variable resistance grating 69, is a small double-concave lens, 73, mounted upon a fixed support, 74, so that its focal axis is opposite the light-opening, 36 or 36', in the plate 67. Upon the shaft of the lower guide roll 16, which if desired may be in the form of a sprocket wheel, I place a small belt 75, arranged to drive a centrifugal gov- ernor 76, whose disc, 77, is adapted to raise and lower a lever 78, so as to make or break the circuit of battery 53. The purpose and function of this governor, 76, and its associated parts, as will be apparent, is auto- matically to open the circuit of battery, 53, and thus to extinguish the lamp 52, if for any reason the speed of the film 1 is unduly reduced, or when the projecting machine comes to a stop, or again dur- ing the starting up of the same from a position of rest until it has gained its minimum or normal operative speed. In this manner, I eliminate all possibility of accidently overheating or burning the him by reason of any prolonged focusing of the light from the lamp 52, upon any given spot on the same. I will say, in passing, that I may also use the same governor to extinguish the picture-projecting lamp, particularly if this be of the high candle-power in- candescent type which under certain operating con- ditions I rind it feasible to substitute for the arc, and thereby dispense with the usual fire-shutters now generally employed. The use of this automatic lamp extinguishing safety device will serve, incidentally, to insure a more correct and uniform operation of the projecting apparatus on the part of the at- tendant. The operation of the remaining devices described with reference to Fig. 2 are as follows. The rear- wardly extending light-rays from the incandescent lamp 52. impinge upon the reflector 55, which in some cases I may make in the form of a parabolic re- flector having the lamp, 52, in the focus thereof. From this reflector they are projected against the lens 59, as indicated by the arrows. The forwardly extending rays from the lamp filament are in like manner directly projected upon the same lens, being added to those coming from the reflector 55. The lens 59 concentrates and brings the combined rays thus falling upon it to a focus directly upon that given spot of my sound record, usually located near one edge of the translucent film-section 21, (as indicated more clearly in Figs. 8, 9 and 10,) which at the mo- ment is passing behind the narrow slit or light-open- ing 36 It will thus be evident that this spot, which niay represent, say a portion of a single sound wave, is very highly illuminated, and that the amount of lght transmitted through the film at this spot will depend directly upon its relative degree of translu- cency, which changes rapidly from moment to mo- ment with each succeeding wave that passes the slit. The light rays pass, preferably through a small double-concave lens 73, which is placed close to the fi'm causing them to diverge and to spread prefer- ably over the whole of the large area of my se- lenium grating 69, as shown by the dotted lines. By this novel means I produce a wide and uniformly distributed variation in the electrical resistance of the selenium between the + and — grids, 70 and 71, which variation will be in substantially direct pro- portion to the varying intensity of the distributed light. It may he mentioned here that in reproducing my photophonic sound records, it is not essential to have the emulsion side of the translucent film face the light rays coming from the lamp 52. It suffices merely to transmit the convergent rays at the de- sired focal intensity through the film so that the plane of the photographically developed sound-record surface will intersect and pass through the concen- trated light rays. I prefer to place my sound-repro- ducing lamp 52, together with its light concentrating and projecting system, on the opposite side of the film from that shown in the drawings, thus revers- ing the position, with reference to the film 1 at the point 21, of the lamp 52 and the selenium grating 69. Moreover, in the reproduction of my photographic sound records, unlike the reproduction of an ordinary photograph, the sound is the same whether it is re- produced from a negative or a positive print. On referring to Fig. 1, the manner in which the variation in the electrical resistance of the grating 69 is utilized in the present application of my inven- tion, will now be made clear. To the + and — bind- ing posts of the selenium grating 69, are attached the conducting wires 81 and 82. These wires extend, let us assume, from a picture-projecting booth lo- cated on or above the balcony of a theater, — in which booth the entire projection apparatus shown at the left hand portion of Fig. 1 is placed — to the stage of the same theatre. The location of this stage is rep- resented at the right-hand portion of Fig. 1 by the talking-picture screen. 91, and the sound -reproducing horn 90, of my photophonoscope. The dotted lines 83, 84, represent a continuation of the conducting wires 81, 82, and are run from the aforesaid balcony and joined to the remaining circuit wires, 85, 86, located on the stage, a primary battery. 87, being included at any convenient point in the sound reproducing circuit. Ordinarily, I may connect the wires 85 and 86 directly with one or more tele- phone receivers placed on the stage, generally be- hind the screen 91, and in this case the battery 87 is alone sufficient, without any additional appliances, to cause an absolutely pure reproduction of the pho- tographed voice-record, by virtue of the changing re- sistance of the selenium grating 69, and the automat- ic corresponding increase and decrease of the current which the battery 87 sends through the telephone or telephones. However, in order to increase the volume of the reproduced sound, especially when my apparatus is used in large auditoriums, I preferably introduce in J&rJO this circuit any suitable amplifying device or devices, by which speech may be intensified to fill the entire auditorium. I have illustrated as one type of such amplifying device that I find useful for this purpose, a loud-speaking electrochemical telephone receiver of a well-known type, to the terminals of which the wires 85 and 86 are connected. This apparatus consists essentially of a diaphragm of relatively large diam- eter, which 1 place within the base of the mega- phone, 90, said diaphragm having a flexible, spring- pressed metallic arm, preferably of palladium, 89, ex- tending from the center thereof and bearing upon the surface of a uniformly driven rotating cylinder, 88, preferably of compressed chalk, that is kept in a moistened condition by any suitable means, as by an occasional wetting of its surface about once or twice a week, from the liquid-containing receptacle 92. With the shaft of cylinder 88, one of the wires leading from the battery, 87, is in electrical contact, the other wire being connected with the arm 89. In some cases I may also introduce an induction coil in this circuit to augment the effect. The passage of a variable cur- rent between the moistened cylinder and the arm, by its electrolytic action, effects a corresponding and very pronounced variation in the mechanical friction between the two surfaces. In this manner, oscillations of large amplitude are produced in the diaphragm, in exact accordance with the density of the photographic sound record on the film. 1. The effect of these os- cillations upon the column of air contained within the megaphone, 90, is such as to still further augment the volume of sound emitted, so that it becomes pos- sible with this arrangement of the various parts of my apparatus, audibly to reproduce and amplify the sound record on the film to such an extent, if neces- sary, that the reproduced speech, vocal, instrumental and other sounds will be louder and carry farther than the original sound vibrations themselves. Although I have herein shown and described one specific type of sound amplifying apparatus, I desire it understood that I do not limit myself to this type, as I may employ any other form of telephonic relay or other sound amplifying devices. It will now be clear how the original atmospheric sound waves incidental to a given act or scene are automatically converted into light waves, the light waves into a chemical sound record upon the film, and which, together with a similar record of the se- ries of pictures of the scene taken therewith upon the 32 Motion Picture News July 5, 1930 J^gr// ?32 same film, are developed to form a photographic neg- ative, and how tins combined picture and sound rec- ord may subsequently be transferred, by photoprinting in the usual manner, upon any desired number ot positive films. It will further be clear how the voice • a other sound record, by merely passing either the negative or a positive film through the reproducing machine in the usual manner, is again automatically • mil instantaneously converted into light waves, the light waves into electric current waves and the elec- trical waves either into electromagnetic waves that operate the diaphragms of one or more telephone re- ceivers by which tney are directly again converted into sound waves, or into electro-chemical or other equivalent waves or impulses by which they are am- plified, and the amplified waves finally converted into reinforced sound waves that are a reproduction of the original sound waves, free from all superimposed or extraneous disturbing influences. Notwithstanding the slight difference in displace- ment between the picture-section 19, and the sound- record section 21, of the film 1, it is possible to project both the picture and the sound corresponding there- with so that they will reach the observer simultane- ou'sly ami in synchronism. I will now describe one or two methods by which I accomplish this in operating my picture taking and projecting apparatus. .Let us assume that the distance between the screen and the average center of the total number of audi- tors, as generally distributed throughout the floor and galleries of a large play-house, to be say, 115 feet. The light from the picture reaches the eyes of the auditor at that distance instantaneously, while owing to its lesser speed, the sound would lag behind ap- proximately one- tenth of a second. Of coursev it will be realized that this has always been the case in audi- toriums, in which the voice of a speaker or singer lags more or less as heard by the auditor, (according to the latter's distance from the stage,) behind the lip motion accompanying the utterance. Consequently, if this can be rectified by talking pictures a decided gain will have been accomplished over the actual per- formance. Now, it has been mentioned that, both in my cam- era and in my reproducing machine, speech is im- pressed and reproduced, respectively, at some distance "ii the film below that of the corresponding picture, this overlapping of the two records amounting as was stated, to a time interval, if measured along the length of the film, of approximately one- fifth of a second. But inasmuch as the picture and voice sec- tions, 19 and 21, of the film, are simultaneously ex- posed at their respective optical centers, both in tak- ing and reproducing the combined record, this ap- parent displacement is automatically neutralized, and the voice and its picture are normally in as perfect synchronism as if they were both impressed along- side of each other on the film section 19. It still re- mains, however, to compensate for the slight dif- ference between the speed of the light and sound waves. It will now become apparent that, in the taking of my picture, it is not essential that the receiving horn, 41, (Fig. 6) be removed to the distance of the aver- age auditor, but it may be placed much nearer the stage than the camera and the voice transmitted to the latter electrically at the same speed as light. The photographic record of this voice will thus be im- pressed upon the traveling film so as to overtake the photographic record of its corresponding motion- picture, especially since the former is susceptible of being impressed on the negative film at a point several pictures in advance of the latter, as will presently ap- pear. In reproducing from the positive film, the voice record is likewise electrically transmitted from the projecting machine to the stage (as well as to any other desired points in the auditorium), at which it is telephonically reconverted into sound, in advance of the projection of its picture. By thus thansmitting sound waves electrically in both directions, at the speed of light, in the manner described, both the sound and the picture may reach the middle of audi- ence simultaneously. Any desired amount of such phase-displacement along the film, or inter-compensation between the light and sound record, may be given to suit dif- ferent conditions that may arise, and the same film record may be adjusted to suit such different con-' ditions so as to produce synchronism whether the sound waves are transmitted electrically or by the intervening atmosphere. For example, in taking talk- ing-pictures I may and preferably do normally length- en the lower loop, 20, to the extent of two, three, or more additional pictures, in which case the sound rec- ord ean he made to overtake the corresponding scene I to a still greater extent. In exhibiting repro- ductions of this film in auditoriums of different sizes, all the operator need then do is, in threading up his projecting machine, to adjust the length of this loop to the size of the exhibition hall, or to the average distance that the reproduced sound will have to travel, in order to secure registration between the picture and its sound in the auditorium. By the use of this simple and effective expedient, it becomes im- material whether the voice record is taken at a point closer to the scene than the picture record or at the same distance. It will thus be seen that my system is sufficiently flexible to lend itself to the proper taking and reproduction of every conceivable kind of subjects ■Hid under the most diverse conditions, with the assurance that either natural or absolute rcgis- the sound and its picture, whichever may be preferred, be secured and maintained. Referring now to Fig. 7, this represents a plan theatei or opera house, in which performances for my talking-pictures may be staged and in which such pictures may likewise be repro- duced. In this figure, 100 represents the stage; 101, the proscenium boxes in front of the wings; 102, the space reserved for the orchestra; 103, the space occu- pied, below the stage level, by the orchestra seats; 104, the first or second balcony circle; 106, the space be- hind or over the balcony circle for the picture taking and projecting apparatus; 105 and 107, reserved spaces in the respective corners of the balcony; 108, the side walls of the auditorium; and 109, the rear or stage wall of the same. Fixed to the front wall of the balcony, at the cen- ter thereof and in a position where it will not inter- fere with the view of the stage, I provide a concave sound-collecting board, 111, secured to said wall by a bracket arm, 110, which extends forward and supports near its outer extremity and in such a position as to be directly in the focus of said sound-collecting board, a wide-mouthed microphone-transmitter, 112. Wires 113 and 114 run from the transmitter terminals, back along the arm 110 to insulated binding posts 115 and 116, which connect by means of the transmitter cir- cuit wires shown, with the sound-recording appliances of the picture-taking camera, 117. Included in this circuit is shown the transmitter battery 118, and a switch, 119, for opening the battery circuit when the camera is not in use, or when a sound record is not to be made. The mechanism of this camera and its associated sound- recording appliances, are substan- tially the same as already described with reference to Fig. 6, etc. Alongside of the camera, 117, is located the talking- picture projecting machine, 120, which is similar to that described with reference to Figs. 1 and 2. Both these machines are mounted together upon a pair of guide rails, 121, upon which they can alternately be moved into and out of their respective operative po- sitions. From the terminal posts of the selenium grating of the projecting machine 120, are brought out the circuit wires, 122, 123, which run back to the stage as shown. A switch, 124, together with a bat- tery 125, is also included in this circuit to enable the operator to open the battery circuit and then cut out the talking or sound reproducing instruments when these are not required. In some cases, I may also include a suitable induction coil, (not shown) in the sound reproducing circuit. Behind the screen 91, which is dropped across the stage, 100, when repro- duction is going on, I arrange a series of loud- speaking telephone receivers 93, and also supplement these with additional receivers 94, which are located at the sides of the stage near the wings. These re- ceivers, as shown, are all connected up in series by means of the wire 92, although in some cases I may, and generally prefer, to connect them in parallel cir- cuit. In lieu of these receivers, which I have here represented as an enlarged form of the usual mag- neto type, I may substitute receivers of a relay or other amplifying type, such, for example, as I have illustrated in and described with respect to Fig. 1. The receivers, 93, may for convenience be mounted on a drop frame that can be lowered into position from the flies when the screen 91 is in use, while the wing receivers, 94, may be permanently attached to the proscenium arch, the framework of the boxes, 101, or other suitable point at the sides of the stage. The operation of these devices, shown in Fig. 7, is as follows: — Let it be assumed that a grand opera, with full orchestra, and staged with all necessary scenic effects, is to be given, and is to be taken by the camera, 117, for the purpose of making a photo- phonoscope film record of the same. The position of the singers in the cast, as distributed over the stage, 100, are indicated by the cross marks, (+) while the instruments of_ the orchestra, 102, are rep- resented by the small circles (o). As will be seen, the sound-collecting board, 111, with the transmitter, 112. at its focus, is directly in front of both, and at a distance from the stage that will bring the sound- reflecting surface of the collecting board at a fairly approximate average distance of the entire audience from the performers. Three important features connected with this part of my invention will now at once become apparent. First, the sound collecting area of the surface pre- sented to the stage by the board 111, is many hun- dreds of times greater than that of a pair of human ears, and that practically the whole of this magnified sound-volume is reflected and concentrated upon a single and exceedingly sensitive mechanical ear, com- prising the microphone-transmitter, 112. Second, the form and location of the concave board or "sound mirror," 111, is such as will cause it to collect and to reflect into the transmitter, 112, in segregated form, vocal and instrumental sounds, overtones, con- sonant sounds, etc., emanating from every part of the stage and orchestra, however widely separated the singers and instruments may be, as indicated by the dotted lines and arrows showing the direction of the direct and reflected sound waves. Third, that this arrangement entirely avoids the necessity of com- pactly grouping the singers and musicians, as has heretofore been the practice in the production of phonograph and gramophone records in order that as much sound as possible might enter the phonograph lie mi. and also that it removes the necessity for plac- ing the horn so close to the singers as to be in the way of photographing them. Furthermore, it elim- inates the limitations hitherto placed ujon such sing- ers in the matter of having to face the phonograph while singing into it as well as restricting their free- dom of movement, both of which, or either alone, might prove fatal to the reproduction in the form of talking pictures of an operatic or dramatic perform- ance. With my apparatus the singers or actors are not restricted in their actions nor are they confined to a narrow area. Tn fact, the largest stage or arena may be covered, not only as to the sound record, but also as to the picture record. This «ill be manifest from an inspection of Fig. 7, in which the camera, 117 is shown at about the average distance of the audience from the stare so that, without the neces- sity of employing a Wide-angle lens with its unavoid- able distortion .Heels, a natural effect will be given to the view, not only of the stage settings, but of Zfyj? ^=p3Q the singers and orchestral artists, the sound of whose voices and instruments, respectively, are likewise re- corded, along with their accompanying motions, upon the film It will be evident, moreover, from an inspection of Fig. 7, that the concentrated intensity of the sound waves acting upon the diaphragm of the transmitter, 112, will cause correspondingly powerful variations in the intensity of the beam of light falling upon the sound-recording portion of the film as it passes through the camera, and that this record will act more strongly upon the sound-reproducing appliances and thus be heard with greater clearness by the audi- ence. To still further increase the accuracy and sensitive- ness of my transmitters and to reduce to a minimum the distortion of original characteristics of sound waves in making voice- records, I may in certain cases employ my "liquid" or "capillary" type of micro- phone transmitters, described in U. S. Letters Pat- ent Nos. 777,808 and 871,737, granted me on Decem- ber 20, _ 1904, and November 19, 1907, respectively. The intensity of a sound of normal strength, va- ries inversely as the square of its distance from the ear, or in this case, from the sound-collecting board 111. In other words, a voice at the front center of the stage would affect the transmitter, 112, more strongly than the same voice would if removed to the side or rear of the stage. Now, just as the trained human ear is capable of distinguishing between and of individualizing the sounds of the separate instru- ments of a large orchestra, and as a less carefully trained ear is capable of detecting and separating the combined individual voices of a quartet or sextette, and of following a single voice moving forward or across the stage, so these various composite sounds will impress themselves in the direct ratio of their varying individual qualities and intensities, upon my microphone-transmitter, and by it be faithfully re- corded upon the film in the manner already described. When my film record is reproduced, as by shifting the projecting machine, 120, shown in Fig. 7, into its central or operative position, and closing the switch, 124, the machine being set in operation, the animated picture portraying the scene and the cast are thrown upon the screen 91. Concurrently therewith the pho- tographic sound record on the film is reproduced in the circuit wires 122, 123, and 92, in which latter are included the loud- speaking telephone receivers, 93, extending across the stage behind the screen, 91, and the telephone receivers, 94, in front of the screen at the extreme sides of the stage and which are pointed diagonally forward in a manner that will project the sounds therefrom onto the stage and into the audi- torium without interception by the screen, 91. All of these receivers, being simultaneously influenced by the same electric current, operate in perfect unison, and distribute the reproduced sounds directly upon the stage, along the length of the screen, and into the auditorium, where it is heard by the audience and by it automatically referred to the proper char- acter represented upon the screen. By this arrangement of my telephone-receivers, I am enabled still further to localize upon the screen the voice of any individual singer. This arrangement will enable me to heighten the effect of a solo num- ber, as a spot -light is now used to bring an actor or singer into greater prominence, by wiring up the telephone through a commutating switch, by which the entire seven receivers shown are normally in- cluded in the circuit but are arranged so that a brush or switch-arm may be manipulated to cut in any particular one or more of these receivers alone, which are selected according to the position of the soloist upon the screen, and, which also permits any move- ment of such character across the screen to be fol- lowed up telephonically in the same manner by a corresponding movement of the brush or arm, along the commutator sections or switch points. Simi- larly, a duet may be directly emphasized, if or while the two characters are widely separated, by the in- clusion of a second receiver at the proper point on the screen. By the methods and apparatus iust des- cribed, I am enabled to reproduce and present the voices and actions of a complete opera or drama with practically the same lifelike realism and thoroughness as the original performance. The two reserved spaces 105 and 107, befoie men- tioned, which are preferably located in opposite cor- ners of an upper balcony where sufficient unob- structed space is available may be utilized, u re- quired, for the placing against the walls forming said corners, of substitute or additional sound boards, 12h and 127, similar to the board 111, when either still greater sound gathering power, or special effects in recording or in reproducing the sounds, may be de- sired. The space available at these points, gencralh quite large, thereby permits of the installation of sound-reflecting boards of much larger area at the proper angle to face the stage. Where these addi- tional boards, 126, 127, are to he employed for record- ing purposes, however, it would not always be de- sirable to so utilize them without first cutting out of circuit the board 111. unless all three were located at substantially equidistant points from the center of tin s-tage. Nor would it be desirable, except in small- er si/e theatres, where this would prove useful, to July 5, 1930 Motion Picture N e zv s 33 locate soimd-collectiiig boards in these remote cor- ners, 105, 107. For example, in a very large or deep theater in which a stage perform;ince is to be taken, the distance of these corners from the stage would be so great as to cause an appreciable delay in the sound waves reaching them, which might result in causing the sound-record to lag too far behind its picture, and to overcome which would require an unduly large loop. However, such auxiliary boards, 126, 127, may be utilized in their alternative capacity, as will present- ly be explained, for sound-reproducing purposes, when remotely located in large public auditoriums and other gathering places, such as opera houses, convention Hal's and the like, — wherein it is now extremely dif- ficult or impossible to hear the voice of even a loud- speaker in distant galleries and other parts of the building, — and the arrangement indicated will be found highly effective and useful. In this application of auxiliary boards, I substitute for the transmitter 112, and place at the focus of my concave boards, a loud- speaking telephone receiver, 128, similar to those rep- resented by the numerals 93 and 94, and directly in- cluded in the same circuit therewith, as by cutting them into the wires 122 and 123. The more or less concentrated sounds issuing from the funnels of these receivers are masked by the reversed position of these funnels with respect to the audience, thereby pre- venting all direct interference with the principal sounds coming from the vicinity of the screen, 91. Instead, they are projected by the funnels rearward- ly. directly on to the sound-reflecting surfaces of the hoards 126 and 127. These boards thus reverse the preceding operation and distribute the sounds, at a suitably diminished strength among that usually large part or section of the audience sitting at and near the rear seats and corners 105, 107, and in the upper balconies. It will therefore be seen that by means of such simultaneous and instantaneous tele- phonic transmission and a judicious distribution of my sound-dispersing boards, 126, 127, I am enabled clearly and audibly to project sound records, if de- sired, to every part of a large auditorium, so that they not only can be distinctly heard in the remotest nook and corner of the same, but in a manner that will at the same time avoid interference by echoes in halls whose acoustic properties are such as would otherwise produce them. It will furthermore be evident that, I may also interpose or "plug in" any number of ordinary tele- phone receivers in my reproducing circuit, which may he used individually, by such auditors as desire them, to listen to the sound -record impressed upon the film, while viewing the picture on the screen relating thereto. I may also state here that I do not restrict or limit myself, in the use of these particular feat- ures of my invention, to the electrical distribution of sounds, through an auditorium by means of such sound-collecting and dispersing boards, or by tele- phones used in connection therewith from a previous- ly formed "sound-record," but that these are like- wise applicable to and intended to be used by me for the transmission and more effective distribution with- in the limits of an auditorium or any other place of public assembly, such for example, as an out-door mass meeting, of the voice of the actual speaker nr speakers who are addressing the assemblage. Sound-collecting boards and transmitters can be placed at selected points about the enclosure when making picture and sound records of out-door events, so that records of sounds originating at these points may be impressed separately or collectively upon the film. If instead, it be preferred to preserve the more natural effect or distance of the various sounds of applause, etc., I use either a single large sound-col- lecting board, preferably placed just above the roof of the grand stand with my transmitter at the focus, or employ two or more similar smaller boards like- wise mounted near each other at the selected loca- tion, and having their respective microphone-trans- mitters electrically connected in parallel or series in the photophonic sound-recording circuit forming part of my camera equipment. Many noxl effects may thus be produced. Referring now to Figs. 8 to 12, inclusive, I have therein shown various typical forms of my film. In Figs. 3 and 10, the sound-record indicated by the numerals 130 and 130a, may extend or run in a vertical direction at one side of the film, a space be- ing reserved for this record between the right-hand sprocket perforations 132 or 132s, and the series of pictures. 133 or 133°. In Fig. 11, the pictures, 133, are shown as running horizontally, and the sound- record as extending in a horizontal direction below the same. The film in Fig. 9 is provided with a nlurality of sound-records, two of these, 130° and 130d. extending along the edges of the film outside of the left and right hand sprocket holes 131° and 132c respectively. This location permits the use of the existing standard size of motion-picture films without diminution of the size of the pictures, and also shows how photographic sound-records may be impressed upon those portions of the film not at present utilized. These sound records may be of any desired width, varying all the way from a fine line, as indicated in Fig. 9, to a narrow ribbon or band, as in Fig. 10, according to the size of the light-open- ing in the recording cap 34 of Fig. 6. Fig. 10 shows an extra wide film useful in taking and reproducing performances on a large scale, in which the entire stage, either with or without its pro- scenium arch as a frame for the setting, may be shown. This film also has an extra wide space for my sound-record, in order to give it ample capacity for the reception and proper reproduction of the pow- erful sound vibrations of a large chorus and orches- tra as well as for reducing the average light intensity when desired to attain the degree best adapted to photographing sound. The purpose of the arrangement in Fig. 11 is to minimize the objectionable flickering of the ordinary film and the reduction of illumination caused by the use of a shutter, and thus to bring about a superior picture as well as sound reproduction. In Fig. 9 I have shown means by which the left and right hand sound-records, 130c and 130d, may Interest Runs High Interest in the long awaited sound patents decision of Judge Hugh M. Morris, who determined that the Ries patent is the property of Schlesingers, has been running high in certain quar- ters, particularly in the technical field, inasmuch as the Schlesingers contend that the patent is the only basic pat- ent governing sound-on-film recording and reproducing. at will be reproduced separately, jointly, or cut out altogether. Two light-tight reproducing tubes, 135 and 135, each of the general type of that shown in Fig. 2, and corresponding with the hood, section, 61, in that figure, are provided with small light- openings, 36, that register with their respective sound records. A manually-operated slide, 136, provided with a series of notches, 137, that co-operate with a spring detent, 138, fastened at one end to the outside of right-hand reproducing tube 135, passes through suitable guide slots in the waifs of the tubes 135, and 135. The slide 136 is provided with two elongated exposure slots, 139, through which light from the lamp may pass and enter the aperture or apertures 36, when either or both are exposed, and thus cause the audible reproduction of either or both of said records, according to the position of the slide 136 as indicated by the scale shown at the right hand end thereof. It will likewise be obvious that by this arrangement either one or both of the sound records, 1301', 1301. carried by the film 1, can be repro- duced without at the same time reproducing the ac- companying picture record 133, by the simple ex- pedient of screening or cutting off the light from the picture projecting lamp, and also that any one or more of a number of parallel sound-records contained on my talking films may be separately or jointly re- produced, as desired, by a proper disposition of the exposure openings in the slide 136, or its equiva- lent. When my films are provided with but a single sound-record, as shown for example, in connection with the type of picture represented in Fig. 8, such sound record need not necessarily be one produced by the voice nor one directly related to the characters portrayed. It may instead, consist of some instru- mental or orchestral selection appropriate to the act or scene represented by the pictures. In this and other pantomime representations, the appropriate mu- sical selection is a matter of choice and would be merely incidental and serve to add to the effective- ness of the subject exhibited, without necessarily being in synchronism therewith. To facilitate the reproduction of multiple sound - records, the tubes, 135, are preferably given a slight lateral adjustment, by which the light-openings, 36, may be shifted into alignment with the desired rec- ord. In a camera designed for the simultaneous tak- ing of a plurality of individual sound records, a cor- responding number of lamps, or sources of light may be employed, and these lamps 4hd their associated projecting lens-tubes are located beneath one another with their centers slightly displaced in a direction transverse to the direction of travel of the film. The various records on the film may just as read- ily be reproduced simultaneously in one or more lan- guages to different sections of the auditorium re- served for those understanding the respective lang- uages. I do rot claim herein the recording method or the method of producing combined motion picture and sound records as that part of my invention is the subject matter of divisional application Serial No. 630,197, filed April 6, 1923 (Patent No. 1.473,976, dated November 13, 1923); nor do I claim herein the re- cording apparatus as that_ part of my invention is the subject matter of divisional application Serial No. 637.365, filed May 7, 1923; nor do I claim herein the reproducing apparatus as that part of my invention is the subject matter of divisional application Serial No. 633,907, filed April 23. 1923; nor do I claim here- in the photographic record per se as that part of my invention is the subject matter of divisional applica- tion Serial No. 633,908, filed April 23, 1923; nor do I claim herein the method and installation for produc- ing and for reproducing records in large auditoriums or out-door places as that part of my invention is the subject matter of divisional application Serial No. 633.909, filed April 23, 1923. Having thus described my invention I claim as new and desire to secure by Letters Patent: — 1. The method of reproducing a sonorous action previously recorded on a photographic film as a band the translucency of which varies along the length thereof with the amplitudes of air vibrations corres- ponding to the original sonorous action; which meth- od consists in moving the photographic film behind a screen having a small aperture in alignment with the record band, projecting a beam of light of con- stant intensity through such aperture, restricting the area of the record band exposed to such light to the area of said aperture, and interposing a light-sensi- tive electric resistance material in an electric cir- cuit, to intercept the light transmitted through the film, whereby the variations in translucency of the photographic record will produce corresponding vari- ations in said electric circuit. 2. The method of sound reproduction which con- sists in transmitting light of substantially constant intensity through a highly restricted aperture and spreading the transmitted light over a light sensitive electric resistance of relatively large area in an elec- tric circuit, while interposing seriatim in the path of such light successive parts of a sound record, the translucency of which at successively interposed parts corresponds to the successive density and attenuation of the air vibrations accompanying the original son- orous action, restricting the area of exposure of such record as it moves through the beam of light to the aTea of said aperture, and causing the variations pro- duced in said electric circuit through the variations in translucency of said sound record to be impressed upon a sound amplifying device. 3. The method of sound reproduction, which con- sists in transmitting light of substantially constant intensity through a highly restricted aperture and spreading the transmitted beam of light over a light sensitive electric resistance of relatively large area in an electric circuit, while moving a sound record, the translucency of which varies with the direction of movement thereof in accordance with the density and attenuation of the air vibrations accompanying the original sonorous action, through said beam of light, and limiting the area of exposure of such record to the area of said aperture, whereby the variations in translucency of the photographic record will pro- duce conesponding variations in said electric cir- cuit. 4. The method of sound reproduction which con- sists in passing light of substantially constant in- tensity through a small window aperture in a screen and spreading the emerging transmitted light sub- stantially uniformly over a light sensitive electric resistance of relatively large area in. a telephonic circuit, while introducing a light absorbing medium adjacent the aperture, varying in translucency in ac- cordance with the amplitudes of air vibrations accom- panying the original sonorous action, and restricting the area of exposure of such medium to the area of said aperture. 5. The method of sound reproduction which con- sists in focusing light of substantially constant in- tensity or candle power through a small window aperture in a fixed screen upon a contiguous mov- ing sound_ record having translucencies which vary as successive portions thereof are exposed to the light in accordance with the amplitude of air vibrations accompanying the original sonorous action, restricting the area of exposure of the sound record to the area of the aperture, and spreading the residual light trans- mitted through the record upon a light sensitive resistance material having relatively large cross-sec- tion in an electric circuit. Signed at New York, in the county of New York and State of New York this 20th day of May, A. D., 1913. ELIAS E. RIES. St. Louis Exhibs Asking Fox, Loew to Cut Out Cuts St. Louis — Exhibitors in this territory, according to the M. P. T. O. of eastern Mis- souri and southern Illinois, are excited and disturbed over price cuts and are endeavor- ing to persuade Fox and Loew's to restore the former scale at their St. Louis houses. The slash has raised havoc with business in neighborhood houses, the organization claims, admitting, on the other hand, that the reduction shot attendance at both the Fox house and Loew's State to record pro- portions. Resolutions have been passed and wires sent to Harley L. Clarke, Nicholas M. Schenck, Charles C. Pettijohn and Gabriel L. Hess, seeking their influence to restore old prices. Fox Organizes Unit to Make Spanish Versions Hollywood — With its own staff of writers, directors and technicians, Fox's new Span- ish department will commence production immediately. The unit will concentrate on all Spanish talkers, with John Stone, form- erly in charge of silent and synchronized work, in control. "One Mad Kiss" starts the new policy. It stars Don Jose Mojica. Morris in Charge E. H. ("Buddy") Morris, following res- ignation of Jay Witmark. is in temporary charge of M. Witmark & Sons, one of the Warner music subsidiaries. Max Roth Honeymooning Max Roth, sales executive at Fox, is honeymooning in the Middle West. The bride is Corrine C. Greenwold of Cincinnati. 34 Motion Picture News July 5, 1930 New Advertising Code Gives Thrill To Newspaperman When the Hays organization sent to the metropolitan press copies of the ad- vertising code adopted last week, How- ard Cushman, feature writer for the World, chortled with glee, rushed to his typewriter and banged out the following news story of the event: "Here's the news, folks — news packed with 1,000 thrills! What lovin'— what a man! The hottest show in ... . Wait a minute — we're getting all mixed up. It's that movie page we've been reading. "What this story started to chronicle was that the press agents of all the big movie companies have gone and adopted a code of advertising ethics — you know, like their bosses under Will Hays adopted their own code of sweetness and light a short time ago — and from now on it looks as though the movie stories and the ads will be as dull reading as the financial advertising in the Wall Street Journal. The code, which will apply to press hooks, newspaper advertising, trailers, outdoor dis- play, novelty distribution and all other forms of motion picture exploitation, will be based on 'truth, honesty and integrity.' (The quotes are the press agent's who sent out this an- nouncement from the office of the Will Hays organization, the Motion Picture Producers and Distributors of America, Inc.) It Looks Unanimous "All the big member producers of that or- ganization— Fox, Radio, Loew, Metro, Para- mount, Pathe, Warner, Tiffany, et al — have signed the pledge, so it looks unanimous. The new code was accompanied by a letter from Carl E. Milliken, secretary of the Hays or- ganization. "Besides the trinity of truth, honesty and integrity, the twelve commandments of the code call for 'good taste as the guiding rule of motion picture advertising' that illustrations and text shall faithfully represent the pictures themselves, that there shall be no false or mis- leading statements, either directly or implied by type arrangements or by distorted quota- tions. Then the code declares against the ridi- culing of religion or the illustration of a char- acter in clerical garb in any hut a respectful manner. The history, institutions and nationals of all countries shall be represented with fair- ness. Vulgarity? Never Again "Profanity and vulgarity shall be avoided. (We'll tell 'The Cock-Eyed World' it shall!) Officers of the law shall not be pictured so as to undermine their authority, while specific de- tails of crime, inciting imitation, are taboo. So is the use of liquor in American life 'ex- cept for the necessities of characterization and plot' (whatever that means). Nudity with meretricious purposes and salacious postures are out, and the advertising must not capitalize court actions relating to the censoring of pic- tures. "Ho, hum ! It just seems as though we can't go on now without being able to see pictures of movie queens cooking flapjacks for their husbands, film flappers signing testimonials and ghost stories and all the other delightful by- products of movie press agentry. It just seems that we can't give it all up. It has even been suggested that we won't have to. Any bets?" The Mystery Man It happened on a Hollywood lot. They were making a picture and the director noticed a strange man on the set. He was a short, stocky man, had a beard, and, to hear Sid Skolsky, of the N. Y. News tell it, was dressed entirely in black. To complete this odd appearance he wore a square black derby. The director had seen him about for several days. He was afraid to speak to him, thinking he might be the rep- resentative of the eastern backers. There's no sense insulting the people who are paying your salary. After five days of this, an assistant director shouted: "Mr. Housenwaser!" The mysterious man attired in black walked to the microphone. The as- sistant director held a card before the camera which read: "Cut insert — Cat." Then Mr. Housenwaser whisp- ered: "Meow — Meow" into the mike. The director felt relieved. So this was the famous Mr. Housenwaser who receives $50 a day to make sounds like animals! Twin City Union Fight May Close Forty Theatres Minneapolis — Whether some 40 odd houses of the Twin Cities will close or go non-union after Saturday is being awaited with considerable interest here. These in- dependent houses declare they can not ex- ist if they agree to employ two operators as demanded by the union. Theatres here a few years ago went on a non-union basis in a squabble with oper- ators. They were regarded as victors after a strike lasting several weeks, which was marked by bombings and the throwing of stench liquids. While Publix is not concerned in the present dispute, it is considered likely that operators will be called out in the circuits and in Orpheum houses if the matter reaches the strike stage. Biechele Seeks Rest; Was Kans,-Mo. Chief 6 Years Kansas City — R. R. Biechele, who has just finished his sixth sucessive term as president of the Kansas and Western Missouri MPTO, has at last shifted re- sponsibility to the shoulders of a new president and has left for a vacation in the East. His successor is Earl Van Hyn- ing, of Tola, Kans. Home Office of Sono Art Moved to Educ'l Quarters Sono Art-World Wide has moved its home office to new quarters in the Para- mount building. It will be located in the same office with Educational, which handles physical distribution of the Sono Art-World Wide product. Oklahoma Deal Ends Squabble Over First Runs Oklahoma City — The first run situation in this town has ceased being a "bottle neck" proposition insofar as Warner and First National product is concerned. The deal which gives Warners control of the six Midwest houses paves the way for heavy company representation along the main stem. Houses in the deal are the new Midwest, Orpheum, Empress, Liberty, Fol- ly and Palace. The deal, which becomes effective im- mediately, is a five-year lease with option to purchase at the end of that time. War- ners insisted that the Midwest officials re- main out of the Oklahoma theatre business for ten years, and the latter agreed. Tiffany to Release U. K. Films Made by Gaumont London — Tiffany's 1930-31 product will be distributed in England by Gaumont, thereby continuing the arrangement which has been in effect for several years. The deal provides for joint production by the two companies in London with Tiffany distributing the pictures so made in the United States. The number has not been set. Fox Theatres Staff in New Coast Bldg. on Studio Site Los Angeles — Present site of Fox studio will house a new headquarters structure for all units of Fox Theatres and Fanchon and Marco, work commencing immediately on the first wing of the new building at Sun- set and Western. The studios will be gradually moved to Movietone City, and by the first of the year, a whole city block will be devoted to theatre interests. Katz to Talk Toronto — Sam Katz will deliver an ad- dress before the annual convention of East- ern managers of Famous Players Canadian to be held at the Royal York Hotel on Au- gust 1. Plans for a three-day pow-wow have been sidetracked. Brown and Hicks Switch San Francisco — Stanley Brown, general manager of the California, has been pro- moted to take charge of the Paramount, Los Angeles, and Robert E. Hicks of the Para- mount, Atlanta, has been appointed general manager of the California. Broekman Quitting "U"? Hollywood — David Broekman, compo.->er who scored many Universal productions during the past year, is reported to be leav- ing the Laemmle organization. Busy at M-G-M Hollywood — There is no letup of activity at the 'Culver City studios of M-G-M this summer. At the present time twenty pic- tures are in various stages of production. July 5, 1930 Motion Picture News 35 Kansas Exhibs Laying Plans to Tweak Bluenoses Kansas City — Blue-noses in Kansas will be routed to a fare-ye-well if plans now formulating in exhibitor ranks take form, for the battle for an open Sunday is about to begin. Enacted sixty years ago, exhibitor opinion throughout the state is that the Sunday closing law is antiquated and has outlived its purpose. The first blow in the conflict may be precipitated by theatre owners in a wide open Sunday all over the state by way of hurling the gauntlet of defiance in the face of the state at- torney general. A leader in the movement is Harry Moulton, manager of the theatre at Sa- betha, where Sunday shows are being given. Local ministers there are moving against him, charging a defiance of the law. Some Showmen Can't Keep Dough Portland, Ore. — Not only do suburban exhibitors have a hard time getting money. It's difficult occasionally for them to hold on to it. For instance, the other day a notorious gunman known as the "sock robber" be- cause he uses such a "receptacle" in which to carry off his coin, shoved a diminutive gun through the cashier's cage at the Alameda here and demanded the "gate receipts." Eva Morarity, cashier, pretended to faint and several minutes elapsed while she sparred for time. The robber became impatient, reached through the window, scooped $50 in silver into his "sock" and hurriedly departed. Not only do the sub- urban exhibitors have a hard time to get this amount, but they also have a harder time to hold on to it. Cracks at "Ingagi" Have No Effect on Seattle Run Seattle — In spite of "official bans" and wide "adverse" publicity heaped upon the much-discussed "Ingagi," that film has been piling up a big gross at John Danz's Columbia, where it is playing a second- run engagement. So big are the receipts that Manager Andy Gunnard is holding the picture over for a second week. All this in the face of the fact that the pic- ture played three weeks to tremendous business at John Hamrick's local Blue Mouse during its first run engagement just a few weeks ago. The Columbia management advertises the fact that it takes no part in the pres- ent controversy as to the authenticity of the scenes in the film, but merely invites the public to come and see for itself whether or not the picture is faked, as reported. The ads never fail to mention the fact that one of the much-discussed scenes shows "wild women consorting with gorillas." And What a Flapper! "I just got back from Europe, and I suppose you think I'm all tired out. Well, I'm not. I'm not. I'm a flapper, I insist, and almost tireless," Marie Dressier told a New York newshound who was sent to the Savoy-Plaza to find out how a film player feels at 58. Miss Dressier told the reporter plenty, as evidenced by a six-column streamer reading: " 'I'm a Flapper,' Giggles Marie Dressier, Who, at 58, Danced Every Night in Europe." Ministers Fight Sunday Shows; Citizens to Vote Plant City, Fla. — The city commission has issued a call for a special election July 22 on the question of permitting Sunday shows, following the presentation of petitions bear- ing names of 38 percent of the registered voters. Last summer the Capitol here notified the commission it could not successfully operate during the hot months unless permitted to show on Sunday. The commission was in favor of it and it was agreed that no opposi- tion would be made, so plans to open were arranged. The churches, however, couldn't see it at all and threatened to have the man- ager arrested if he should open. Rather than provoke a fight, the manager decided to withdraw the Sunday opening, and the house was closed during the heated term. This year the theatre decided to have the proposition put to a vote and caused the petitions to be circulated. 'Dawn Patrol' in Winter Garden Premiere of First National's "The Dawn Patrol," an aviation-war picture, will be staged July 10 at the Winter Gar- den, New York. F. N. expects a sum- mer run there. Richard Barthelmess is the star, and the story is based on "The Flight Commander," by John Monk Saunders. There are no women in the cast, which includes Douglas Fairbanks, Jr., Neil Hamilton, William Janney, James Fin- layson, Clyde Cook, Gardner James and Frank McHugh. Depinet, Sears Return From Three-Weeks' Trip Ned E. Depinet and Gradwell L. Sears, general sales manager and western sales manager, respectively, of First National, have returned from three weeks spent in the middle-west, west and south. In addi- tion to conducting regional sales meet- ings in Chicago, San Francisco and New Orleans, they spent several days at the company studio. Methodists Still Look Hopefully For "Reform" West Palm Beach, Fla.— The Methodist Episcopal church, south, at its annual Flor- ida conference here, adopted resolutions against thost everything, including pictures. Regarding them the resolution reads : "There is a growing conviction that the motion picture industry as now conducted constitutes a real menace to the home and all the moral foundation upon which our country rests. After eight years of failure to fulfill their promise to reform they now renew these promises and, while we hope these reformations will be forthcoming we frankly confess that we have little con- fidence in those who have so often broken their word. We urge our preachers and people to make a careful study of these in- fluences and take whatever steps they deem necessary to correct them." Lots of Words; Can't Use Them Hollywood — The "don'ts" which hedge in and restrict production don't rest well on at least one writer here. Joseph Frank- lin Poland, who recently ditched studio poli- tics by opening an office of his own as a writing base, is the squawker. Wails Poland : "Dialogue must be prepared with partic- ular care that no words or phrases are em- ployed which might offend some class or group. Sometimes words that are innocu- ous as far as one region is concerned, have a significance in other places that demand their omission altogether. The list of for- bidden words and phrases is growing steadily." Katz Invades Ottumwa And Walks Out Victor Ottumwa, la. — Sam Katz has met Ot- tumwa and it is his. The Empire Square and Strand Or- pheum have been purchased by Publix from Stephen Braun who has been man- aging these houses for the past year. The theatres are reported to have been bought for $150,000. This is the first time that Publix has had a theatre in Ottumwa. This purchase carries control of the the- atre business, with the two largest houses in Sam Katz's hands. Publix takes the. houses over Tulv 7. Publix Invades Fox Domain; New Theatre for Plattsburg Albany, N. Y. — Publix is edging into Fox territory. The company is to erect a new theatre at Plattsburg, N. Y., this summer. Harry Harris, of New York, representing Paramount, closed a deal, taking over the Plattsburg Theatre prop- erty as well as the adjoining church par- sonage. It is understood construction will get under way at once. 36 Motion Picture News July 5, 1930 Chi Likes Will; Pays $61,000 to Watch Him Chew Chicago — The Chicago theatre was the standout in a week of generally improved business. This fair-haired child of Publix- B. & K. spent $9,000 to put Will Rogers on its stage for the week, and got back $61,000 (145%). "Lady of Scandal" (M-G-M) was the feature. The Roosevelt, which opened with "Byrd at the South Pole" (Paramount), in mid- week, was another winner, taking $17,200 (160%) in its first four days. The critics ran out of adjectives for this one, so one of them (Frances Kurner- Tribune) out of helplessness gave it five stars. Four stars has been her maximum designation of pic- ture merit heretofore. The Oriental, with "Floradora Girl" (M-G-M), bolstered with lavish display space in Hearst papers, man- aged $42,500 (100%). "Big Pond" (Para- mount) gave the United Artists $23,000 (105%) in its first week and was held for a second. McVickers managed $27,700 (100%) in its first full week with "Ari- zona Kid" (Fox). The picture will be re- placed at the end of its second week by "Big House" (M-G-M). The Palace maintained a good pace with $23,500 (96%). "Not Damaged" (Fox) was the feature. The Castle took $5,300 (175%) with "Lilies of the Field" (F. N.) in on a "pink" permit and getting a big play from the women. The picture will go another week and then be replaced by "Ingagi" (Indie), which has already done nine weeks here at the Garrick. Other Loop spots were normal or only slightly off, remarkable in view of the fact that competition was strong in the Loop during the week and abnormal heat prevailed for several days. Weather: Fair; cool, hot, cool. Opposition: "Lilies of the Field," Castle: "Lady of Scandal," stage show, Chicago; "Unguarded Girls," second week, men only, Garrimk ; "Arizona Kid," McVickers; "Happy Days," second time in Loop, Monroe; "Florodora Girl," stage show, Oriental; "Di- vorcee," second time in Loot1. Orpheum; "Not Dam- aged," vaudeville. Palace:- "With Byrd at the South Pole," Roosevelt ; "He Knew Women," z'andevillc, State-Lake; "Big Pond," United Artists; "Midnite Mystery " Woods. "LILIES OF THE FIELD" (F. N.) CASTLE— (300), 60c, first week. Other attractions: Newsreel. Gross: $5,300. Rating: 175%. Picture in on a "pink" and getting a big (emme play. "LADY OF SCANDAL" (M-G-M) CHICAGO— (3,940), 35c-85c, 7 days. Other attrac- tions: Stage show headed by Will Rogers; orchestra, comedy, newsreel, novelty short. Biggest figure for this house in plenty of months. Rogers collected nine grand, leaving house a neat profit. Gross: $61,000. Rating: 145%. "UNGUARDED GIRLS" (Indie) GARRICK— (1,259), 50c-75c. second week, men only. House takes "All Quiet on the Western Front" (U.), which had four nice weeks at McVickers recently. Picture goes in July 2 at pop prices. Gross ("Girls"): $5,800. Rating: 95%. "ARIZONA KID" (Fox) McVICKERS— (2.284), 35c-8Sc, first full week. Other attractions: Comedy, newsreel, musical short. "Biff House" (M-G-M) replaces at end of this one's second week. Gross: $27,700. Rating: 100%. "HAPPY DAYS" (Fox) (Second time in Loop) MONROE ("62), 25c-40c. 7 days. Other attractions: Thirty minutes of newsreel. House takes "Young De- sire" (U.) as first picture on open policy. House formerly used no tiling but Fox product. Also re* duced prices from 35c-50c. Gross: $4,200. Rati,^. 70%. "FLORADORA GIRL" (M-G-M) ORIENTAL— (3.900). 35c-85c, 7 days. Other attrac- tions: Stage show, organ, comedy, newsreel, novelty short. Gross: $42,500. Rating: lOOe', . "DIVORCEE" (M-G-M) (Second tunc in Loop) ORPHEUM (762). 50c-75c. 7 days. Picture inaug- urates a second run policy For 1 1 -i i -~ Warner Bros, bouse. Formerlj used nothing but W. B. product, U In the Lights (Sign on a Theatre) LOVE EM AND LEAVE 'EM" With Isabel Withers Devil's Holiday" Only Ottawa Run To Click at Par All Cleveland Runs Flop; Heat Keeps 'em Home Cleveland — Business in local theatres dropped as the mercury rose last week. Ex- cessive heat and humidity kept many people home. Those who ventured out at all pat- ronized the cool theatres, but results for the week were not so good. "All Quiet on the Western Front" did fairly well at the Hanna at road show prices. "Caught Short" did well enough in its sec- ond week at the Stillman to justify being held for a third week. Other houses just about got by. Weather: Very hot. Opposition: "All Quiet on the Western Front," second week, road show, Hanna; "Caught Short," sec- ond week, Stillman; "Devil's Holiday," Allen; "Bad One," State; "Strictly Unconventional," Cameo; "Courage." Palace; "Movietone Follies of 1930." RKO Hip. "CAUGHT SHORT" (M-G-M) Second Week STILLMAN— (1,900), 40c-75c, 7 days. Other attrac- tions: "Manhattan Serenade" (M-G-M); "Killing the Killer" (Talking Picture Epics) ; Hearst Metrotone news. Gross: $12,000. Rating: 80%. "DEVIL'S HOLIDAY" (Paramount) ALLEN— (3,300), 30c-60c, 7 days. Other attractions: "Honeymoon" (Educational); Screen Snap Shots (Co- lumbia); Hearst Metrotone news. Gross: $15,000. Rating: 83%. "BAD ONE" (United Artist) STATE— (3,400), 30c-60c, 7 days. Other attractions: "Accidental Treatment" (Standard Film Service); "When the Clock Struck" (Standard Film); Para- mount news. Gross: $15,800. Rating: 79%. "COURAGE" (Warners) RKO PALACE— (3,600), 35c-75c, 7 days. Other at- tractions: "Trying Them Out" (Pathe) ; "Hungarian Goulash" (Educational); Sportlight (Pathe); Pathe Review, Pathe news. Gross: $18,500. Rating: 74%. "MOVIETONE FOLLIES OF 1930" (Fox) RKO HIPPODROME— (4,500), 35c-75c, 7 days. Other attractions: "Honk Your Horn" (Educational); "Hu- manettes" (RKO); Fox Movietone news. Gross: $15,000. Rating: 75%. "STRICTLY UNCONVENTIONAL" (M-G-M) CAMEO— (1,200), 25c-50c, 7 days. Other attractions: "Campus Crushes" (Educational); "Autumn" (Co- lumbia); "Bedelia" (Paramount song); "I Came First" (Paramount song); Hearst Metrotone news. Gross: $3,800. Rating: 76<7r. "ALL QUIET ON THE WESTERN FRONT" (Universal) Second Week HANNA— (1,500), 50c-$1.5O, 7 days. Gross: $12,650. Rating: 84%. but will now use every one's. Gross: $6,000. Rating: 100%. (House's best figure in monthsj "NOT DAMAGED" (Fox) PALACE— (2,509), 35c-85c, 7 days. Other' attrac- tions: Five acts RKO vaude headed by George Jes- sel ; comedy, newsreel, short. Gross: $23,500. Rating: 96%. "WITH BYRD AT THE SOUTH POLE" (Par.) ROOSEVELT— (1,591), 35c-85c, first 4 days. Other attractions: Comed.y, news, musical short. Critics left breathless. "Tribune" gave it five stars, first time any picture so designated here. Gross (four days:): $17,200. Rating: 160%. Last full week of two-week run, "King of Jazz" (U.). Gross: $17,300. Rating: 85%. "HE KNEW WOMEN" (Radio) STATE-LAKE— (2.776). 35c-75c, 7 days. Other at- tractions: Five acts RKO vaude, headed by Olsen and Johnson; newsreel, comedy. Gross: $21,200. Rating: 80%. "BIG POND" (Paramount) UNITED ARTISTS— (1,700), first week, 35c-85c. Other attractions: Comedy, newsreel, novelty short. Good for another week. Gross: $23,000. Rating: 105%. "MIDNITE MYSTERY" (Radio) WOODS— (1.166). 35c-75c, last 6 days. Other attrac- tions: Comedy, newsreel, fight picture. Gross (six days of nine-da) run): $8,800. Rating: 90%. Re- placed by "Richest Man in the World" (M-G-M), first time any Loop house other than a B. & K. opened a Cosmopolitan production Big at start. Ottawa — Exhibitors of Ottawa were quite satisfied with box office returns during the week, patronage being reasonably substan- tial all around with a number of showers sending crowds to theatres. "Devil's Holiday" received excellent boosts from the critics and it was recom- mended by word-of-mouth, sending the at- traction to 100%. Buddy Rogers was also a draw at Keith's in "Safety in Numbers." Weather: Showery. Opposition: "Devil's Holiday." Regent; "Safety in Numbers." three days, Keith's: "Montana Moon," three days, Avalon: "In Gay Madrid." Centre: "Ari- zona Kid," Imperial; "Man From Btanklcy's," three days, Keith's: "Son of the Gods." three davs, Avalon. "THE DEVIL'S HOLIDAY" (Paramount) REGENT— (1,225), 25c-60c, 6 days. Other attrac- tions: "Radio Kisses," comedy; Fox Movietone news; orchestra. Gross: $5,900. Rating: 100%. "SAFETY IN NUMBERS" (Paramount) B. F. KEITH'S-(2,596), 15c-50c, 3 days. Other at- tractions: "Good Morning, Sheriff"; "Toys"; Pathe news. Gross: $4,100. Rating: 85%. "MONTANA MOON" (Warners) AVALON— (990), 25c-35c, 3 days. Other attractions: "Cossack's Bride"; Lloyd Hamilton in "Polished Ivory"; Fox Movietone news. Gross: $1,100. Rating: 85%. "IN GAY MADRID" (M-G-M) CENTRE— (1,200), 15c-50c, 6 days. Othen attrac- tions: "Station STAR"; comedy. Gross: $3,100. Rating: 80%. "ARIZONA KID" (Fox) IMPERIAL— (1.200). 15c-50c, 6 days. Other attrac- tions: Hearst MetTotone news; Our Gang comedy; Pathe Review. Gross: $3,050. Rating: 80%. "MAN FROM BLANKLEY'S" (Warners) KEITH'S— (2,596), 15c-50c, 3 days. Other attrac- tions: "How's My Baby"; "My Pony Boy"; Uni- versal news. Gross: $3,550. Rating 70%. "SON OF THE GODS" (First National) AVALON— (990), 25c-35c. 3 days. Other attractions: Fox Movietone news; Charlie Chase comedy. Gross: $1,050. Rating: 83%. $6,500 Gives a 125% Rating to "Lion" in Okla. Oklahoma City — Excellent weather, ex- cept for a short hot spell, helped boost in- takes at first runs in this town, with ma- jority of houses turning in performances better than par. The lead was taken by "Social Lion," which clipped $6,500 for the Criterion, turn- ing 125% for the week. "Murder Will Out," a First National picture, was the low, rating 95% on a four grand gross. Weather: Fair, excellent; hot for a short time. Opposition: "On the Level." liberty. "Murder Will Out." Empress; "Temptation." 4 days, Orpheum; "Social Lion," Criterion; "Big House," Capitol; "Tem- ple Tower," Fanchon & Marco "Idea" 3 days, Or- pheum. "ON THE LEVEL" (Fox) LIBERTY— (1,800), 25c-50c, 7 days. Other attrac- tions: Metro news. Gross: $4,500. Rating: 110%. "MURDER WILL OUT" (F. N.) EMPRESS— (1,200), 25c-50c, 7 days. Other attrac- tions: Universal news. Gross: $4,000. Rating: 95%. "TEMPTATION" (Columbia) ORPHEUM— (1.500), 25c-50c, 4 days. Other attrac- tions: RKO vaude, Pathe news. Gross: $3,300. Rating: 100%. "SOCIAL LION" (Paramount) CRITERION— (2,000), 25c-50c. 7 days. Other attrac- tions: Paramount news, review, "Hot Time in the Old Town Tomte." Gross: $6,500, Rating: 150%. "BIG HOUSE" (M-G-M) CAPITOL— (1,200), 25c-50c. 7 days. Other attrac- tions: Metro news. "Fit to Be Tried," "Back Home." Gross: $6,000. Rating: 1 10' . "TEMPLE TOWER" (Fox) ORPHEUM— (1.500). 25c-50c. 3 days. Other attrac- tions: Fanchon & Marco's "Carnival Rurse" Idea, Pathe news. Gross: $3,000. Rating: 110%. July 5, 1930 Motion Picture News 37 Week's Balto Low To 'Journey's End' Grossing $3,180 Baltimore — Despite sticky, torrid weather combined with two heavy rains during the first four days of the week, the atmosphere cooled Thursday night and remained so for Friday and Saturday, helping business con- siderably. The highspot for the week was Loew's Stanley with Nancy Carroll in "Devil's Holiday." This production was liked very much and grossed about $20,000, giving it a rating of 114%. Loew's Parkway, with "Big Pond," did very well after having been shown down- town at Loew's Century. At the uptown theatre it took in $4,300, which gave it an estimated 98% rating. "Courage," which was shown simultane- ously at the Metropolitan uptown and at the Rivoli downtown, did not fare so well, but this was blamed on the terrifically hot weather and the day and date showing rather than on the picture. The lowest business was done by "Jour- ney's End," at the Auditorium, with a 50 cents to $1.50 price and two reserved shows daily except on Saturday, when four shows instead of two were given. The gross for the second week was $3,180, and the rating figured at 30%. The drop of Loew's Century was figured due to the weakness of the Corinne pic- ture, "Back Pay," combined with Collins and Peterson in "Step Lively," doing much of the same comic stuff they did at that the- atre only a short time previously. Gross was figured at $18,000. Rating 86%. Weather: Monday to Thursday, torrid heat and sticky with heavy rain Tuesday and Thursday nights, then clear and cool Friday and Saturday. Opposition: "Journey's End," second week, Audi- torium; 'Back Pay," Collins and Peterson in "Step Lively" (Loew-Copitol ■.tone unit), Loew's Century; "Only the Braze." Hippodrome; "Cuckoos." Keith's, after one week at Auditorium : "High Treason," Lit- tle, after one week at Auditorium: "Courage," shown simultaneously at R-ivoli downtown and Metropolitan uptown; "So This Is London,' second week. New: "Devil's Holiday," Loew's Stanley: "Shozv Girl in Hollywood," Loew's Valencia; "Bin Pond," Loew's Parkway, after one week at Loews Century. No stage attractions. "BACK PAY" (First National) LOEW'S CENTURY— (3,221), 25c-60c, 6 days. Other attractions: Metrotone news, "Frolicking Fish" (car- toon), "Saturday's Lesson" (comedy), scenic (Western Electric film), "Step Lively," Loew-Capitol stage unit with Collins and Peterson; orchestra, organ. Gross: $18,000. Rating: 86%. DEVIL'S HOLIDAY" LOEW'S STANLEY— (3,654), 25c-60c. 6 days. Other attractions: Metrotone news, "Lady Bug" (cartoon), "Desperate Sam" (Paramount comedy), Sportlight, organ. Gross: $20,000. Rating: 114%. "SHOW GIRL IN HOLLYWOOD" (First National) LOEW'S VALENCIA— (1,500). 25c-35c, 6 days. Other attractions: Metrotone news, "His Honor the Mayor" (Educational comedy). "Killing the Killer" (novelty). Gross: $3,100. Rating: 89%. "BIG POND" (Paramount) (Shown after one week at Loew's Century downtown) LOEW'S PARKWAY-(1,092), 15c-35c, 6 days. Other attractions: Metrotone news, colortone revue, "Hay Wire" (Laurel and Hardy M-G-M comedy). Gross: $4,300. Rating: 98%. "COURAGE" (Warners) {Shown simultaneously with the Metropolitan uptown) RIVOLI— (1.982), 25c-50c, 7 days, starting Saturday. Other attractions: Pathe news, "How's My Bahy" (comedy). "The Body Slam" and "The Devil's Pa- rade" (Vitaphone Varieties), organ. Gross: $4,200. Rating: 45%. "COURAGE" (Warners) {Shown simultaneously with the Rivoli downtmvn) METROPOLITAN— (1.500), 20c-60c, 6 days, starting Saturday. Other attractions: Kinograjns silent, "Sys- tem" and "Song Painting" (Vitaphone Varieties), or- gan. Gross: $2,700. Rating: 45%. "ONLY THE BRAVE" (Paramount) HIPPODROME— (2,500), 20c-60c, 6 da\s. Other at- Panhandle Mail Hollywood — Begging letters to screen stars are diversified in every idea except the appeal for money. In a single day Lon Chaney got in his mail an appeal for money to buy a piano, another asking him to start a man in the furniture business, one asking funds to organize a jazz band and one asking for enough money to enable her husband to buy a car, a new outfit, and have some left over so he wouldn't have to worry about a job! "Border Legion'' Grosses $6,000 At Des Moines Des Moines — This town suffered from a couple of very hot days and the theatres suffered also. "Border Legion," at the Paramount, made the best box office showing, rating 100% on a gross of $6,000. Reginald Denny's pic- ture at the Orpheum ran a close second with $5,500. A new master of ceremonies at the Paramount helped. Weather: Very Twt. Opposition: "florodora Girl," 5 vaude acts, 3 days. Paramount: "Second Floor Mystery" 3 days, Strand; "Sweethearts and Wives." 4 days, Strand: "What a Man," RKO vaude, 3 days. Orpheum; "Double Cross- roads," RKO vaude, 4 days, Orpheum: "Border Le- gion." presentation, four days. Paramount; "Big House." Des Moines. "FLORODORA GIRL" (M-G-M) PARAMOUNT— (1,700), 3 days, 25c-35c-60c. Other attractions: Paramount news. Bob Hamilton, feature organist; five acts vaude, introducing Al Morey, new master of ceremonies. Gross: $4,500. Rating: 100%. "BORDER LEGION" (Paramount) PARAMOUNT— (1,700), 4 days, 25c-35c-60c. Other attractions: "U." news; Bob Hamilton, organist; Al Morey stage band in original presentation, "Jazz Pa- tients." Gross: $6,000. Rating: 100%. "BIG HOUSE" (M-G-M) DES MOINES— (1,600), 7 days, 25c-35c-S0c. Other attractions: Paramount news, Pathe sportlight (Sport- ing Brothers); Paramount act, "The Rube"; Educ. comedy, "Fifty Million Husbands." Gross: $8,000. Rating: 100%. "DOUBLE CROSS ROADS" (Fox) ORPHEUM— (2,000), 4 days, 25c-50c. Other attrac- tions: Pathe news. RK vaude, RKO comedy ("Deer- slayer"). Gross: $4,672. Rating: 100%. "WHAT A MAN" (World Wide) ORPHEUM— (2,000). 3 days, 25c-50c. Other attrac- tions: Pathe news, RKO vaude. Gross: $5,500. Rating: 110%. "SWEETHEARTS AND WIVES" (F. N.) STRAND— (1,100), 4 days. 20c-30c. Other attrac- tions: Paramount news, Paramount act ("The Tide Rises"); Columbia colortone ("Mary's Little Lamb"). Gross: $2,500. Rating: 100%. tractions: Pathe news, "Campus Crushes," and "French Kisses" (comedies). Gross: $4,200. Rating: 60%. "CUCKOOS" (Radio) (Shown after one rveek at the Auditorium $1 top night) KEITH'S— (3.016), 25c-50c. 6 days, beginning Friday plus a midnight show Sunday. Other attractions: Pathe news, cartoon. Gross: $5,600. Rating: 70%. "SO THIS IS LONDON" (Fox" (Second Consecutive Week*) NEW— (1,500), 25c-50c, 6 days. Other attractions: Fox Movietone news, "Mickey the Romeo" (Mickey McGuire); "Snapshots of Hollywood," "Palooka Fly- ing School" (Radio act). Gross: $6,000. Rating: 60%. "HIGH TREASON" (Tiffany) (Shown after one week eft the Auditorium at $1 top at night) LITTLE— (267), 35c- 50c, 6 days. Other attractions: "In a Chinese Temple Garden" (Tiffany co'or); "Men o' War" (Laurel and Hardy M-G-M comedy); "Irish Fantasy" (specialty act). Gross: $1,000. Rating: 100%. "JOURNEYS END" (Tiffany) (Second Consecutive Weew^ AUDITORIUM— (1.600). 50c-$1.50. 7 days, starting Friday and ending Saturday of following week. Two reserved seat performances daily and four on Satur- days. Creatore and his band in Memories (Tiffany), Universal news. Gross: $3,180. Rating: 30%. "Big House" on S. R. O. in N. Y.; Grosses $18,137 "Big House," the M-G-M prison yarn depicting the Auburn break of several months ago, gave managers of many nearby Broadway houses cause for envy when it turned in the wow gross of $18,137 for five and a half days, a jump of eleven grand over the final week of "Rogue Song." It was the big thing on the street, playing to sell-outs at every performance. Dressler-Moran team was a draw at the Capitol, sending the take at this house to $79,176, despite the terrific heat which con- tinued until the last day of the week. "All Quiet" continues at a fast clip, while "Journey's End" showed the strains of its final week at the Gaiety. "Dangerous Nan McGrew" failed to impress at the Para- mount, where the comedy took only $55,700, $16,000 less than the previous week's figure at this house. The Byrd south pole film nearly doubled the figure of a week ago at the Rialto, taking $32,300, a splendid figure. "BIG HOUSE" (M-G-M) ASTOR— (1,120), 50c-75c-$l-$1.50-$2, 5]/2 days. Other attractions: Comedy ("College Hound"), newsreel. Gross: $18,137, a sensational figure; selling out to standing rootn only; figure is for five and one-half days. "CAUGHT SHORT" (M-G-M) CAPITOL— (4,700), 35c-50c-75c-$1.50, 7 days. Other attractions: Overture, Hearst Metrotone news, Capi- tol presentation ("Cheer Up"); organ. Gross: $79,176, a fine intake and a jump of over $7,000 more than last week. "ALL QUIET ON THE WESTERN FRONT" (U.) CENTRAL— (922), 50c-75c-$l-$1.5O-$2.50), 7 days, 8th week. Other attractions: None. Gross: $18,827, hold- ing up in its 8th week; only two grand lower than previous week. "JOURNEY'S END" (Tiffany) GAIETY— (808), $l-$1.50-$2.50, 7 days, 12th and final week. Other attractions: Short, "Harvest Reverie." Gross: $7,500, low and about the same as last week; picture goes to the Roxy in August for a two weeks' pop price run. "DANGEROUS NAN McGREW" (Paramount) PARAMOUNT— (3,700), 40c-50c-65c-85c-$l, 7 days. Other attractions: Overture, "In Ole Virginny," di- rected by Paul Ash; vaudeville, "Ginger Snaps"; newsreel. Gross: $55,700, blah ; flopping badly to the tune of $16,200 under the take of last week. "BYRD AT THE SOUTH POLE" (Paramount) RIALTO— (1,904), 40c-50c-65c-85c-$l, 7 days. Other attractions: Comedy, "Insurance"; "Candy Cabaret," cartoon; "There Will Be a Hot Time in the Old Town Tonight." Gross: $32,300, nearly double the fifth and last week's figures of Chevalier's Big Pond." its predecessor. "BAD ONE" (U. A.) RIVOLI— (2,103), 35c-50c-65c-$l, 7 days. Other at- tractions: Short, "Back Home"; comedy, "His Honor the Mayor"; "Gents Preferred." Gross: $25,200; 2nd week showed a drop of about nine grand. "MOVIETONE FOLLIES OF 1930" (Fox) ROXY— (6.200), 50c-75c:$l-$l.S0, 7 days. Other at- tractions: Vaudeville, oriental scene called "Aladdin," featuring Gilda Gray. Gross: $72,500; p'enty low. "HOLD EVERYTHING" (Warners) STRAND— (3.000), 35c-50c-60c-85c-$l, 7 days. Other attractions: Shorts, "Evolution," "People Versus" and Martinelli in "Celeste Aida," "And Wife." Gross: $22,702; floppy; last week, with same picture, grossed $27,250. "NUMBERED MEN" (First National) WINTER GARDEN— (1,493), 35c-50c-65c-85c-$l, 7 days. Other attractions: Comedy, "For Sale"; the Potters in "What a Life"; shorts, "Taxi Talks," "Devil's Parade"; Max Schmeling short. Gross: $19,441; fell off $2,000 under last week, with same picture. Fox Working on Plans . For British Production London — British production will occupy an important place in the plans of Fox, W. J. Hutchinson, London manager, stated up- on his return from the company's conven- tion in Hollywood. Preparations are being made for a definite start in September, he said. 38 Motion Picture News July 5, 1930 "Follies" High In Boston on $23,500 Gross Boston — With schools closed, the vacation exodus well under way, and with plenty of hot weather, Boston's downtown theatres felt a decided slump in grosses for the week. The only bright spot in the entire array was at Keith's Memorial, where "Fox Movietone Follies of 1930" went above 105% for a $23,500 gross. Metropolitan, with "Social Lion," and Loew's State, with "Bad One," struggled up to 90% for $29,000 and $18,000 respec- tively, but the former inaugurated the grand lounge dancing policy to aid in gathering in the shekels at the box office. Publix's new plan on its downtown houses of playing day and date shows three films in six houses, didn't come up to former weeks, but the drop in business was not much greater than the average drop in all Boston theatres for the week. In these groupings, Publix has put one uptown and one downtown house in two of the groups and in each of these has shown Warner releases this week for fair business. This has left the Beacon and Globe to be run day and date with "Light of Western Stars," a Paramount film, which showed light busi- ness. Weather: Fair and warm. Opposition: "Social Lion," Metropolitan with peppv revue and lounge dancing as innovation: "Bad One," Loew's State: "Lady of Scandal." Loew's Orpheum: " Sotorious Affair, Keith-Albee: "Fox Movietone Fol- lies of 1930." Keith Memorial; "Call of the West." Park: "All Ouiet on the Western Front," fourth week, Majestic: "Shadow of the Law," playing day and date at Publix's Olympia and Uptozvn:: "Man from Blank- ley's" claying da\ and date at Publix's Fenway and Modern: "Hold Everything." Publix's Scollay Square. "SOCIAL LION" (Paramount) METROPOLITAN— (4,350), 25c-60c, 7 days. Other attractions: Stage show, ("Forward March" revue); dancing with the Harvardians in grand lounge, com- edv, organ numbers, Paramount news. Gross: $29,- 000. Rating: 90%. "BAD ONE" (U. A.) LOEW'S STATE— (3,700), 30c-50c, 7 days. Other attractions: Hal Roach comedy, Hearst Metrotone news. Gross: $18,000. Rating: 90%. "LADY OF SCANDAL" (M-G-M) LOEW'S ORPHEUM— (3,100), 25c-50c, 7 days. Other attractions: Vaudeville, comedy, Hearst Metro- tone news. Gross: $17,500. Rating: 85%. "NOTORIOUS AFFAIR" (First National) KEITH-ALBEE— (2.500), 25c-60c, 7 days. Other attractions: Vaudeville with Johnny Burke, Jean Greene and his RKOlians, Pathe news. Gross: $17,- 500. Rating: 9 "FOX MOVIETONE FOLLIES OF 1930" (Fox) KEITH MEMORIAL— (2.800), 30c-65c, 7 days. Other attractions: Comedy, Pathe news, "Ranch House Blues," "Lair of Chang How." Gross: %2Z,- 500. Rating: 1 "CALL OF THE WEST" (Columbia) PARK— (800), 25c-50c. 7 days. Other attractions: Double feature with "Temptation" (Columbia); Uni- versal news. Gross: $5,000. Rating: 80%. "ALL QUIET ON THE WESTERN FRONT" (U) MAJESTIC— (1.800). 50c-$2, 6 days. Gross: $4,500. Rating: ~~'',. (Fourth week.) "SHADOW OF THE LAW" (Paramount) (Playing day and date with Uptown) OLYMPIA— (2,500). 25c-50c, 7 days. Other attrac- tions: Comedy, Paramount news. Gross: S14,000. Rating: '• "SHADOW OF THE LAW" (Paramount) (Plaving day and date with Olympia) UPTOWN- -f'.OOO). 25c-60c. 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $10,500. Rating: 85%. "MAN FROM BLANKLEY'S" (Warner Bros.) (Playing day and date with Modern) _ FENWAY— (1,800). 25c-S0c, 7 days. Other attrac- tions: Comedy, cartoon, Paramount news. Gross: $11,000. Ratine: 90%. "MAN FROM BLANKLEY'S" (Warner Bros.) (Playing day and date with Fenway) MODERN— (800), 25c-50c. 7 days. Other attractions: Cartoon, comedy. Paramount news. Gross: $5,000. Ratine: 80%. "HOLD EVERYTHING" (Warner Bros.) SCOLLAY SQUARE— (1,800), 25c-50c, 7 days. Other attractions: Vaudeville, comedy, Paramount news. Gross: $12,000. Rating: 90%. Will Outwits Wife Chicago — Will Rogers' hastily-re- cruited polo team took it on the nose when it engaged a team led by John Hertz at Leona Farm polo field at Carey. Will did most of the scoring for his losing outfit and opened nego- tiations with Hertz for the pony he had straddled, claiming that his week at the Chicago had been undertaken only to gather in the price of a new nag, which his wife had refused him. Chilled Weather Helps in 'Frisco; "Cargo" is High San Francisco — Foggy, windy and cloudy weather sent patrons scurrying toward the box office windows of local houses, with majority of runs clicking around par, none over. "Midnite Shows," being plugged at five leading stands, are proving money makers and will be continued. A 100% rating was rolled up by "White Cargo," "Isle of Lost Ships," "Big Pond" and "Strictly Modern," with "King of Jazz," "Sweethearts and Wives" and "Men Without Women" following closely. Weather: Cold, windy, foggy, cloudy. Opposition: "Men Without Women." Fanchon & Marco "Idea," Fox: "White Cargo," stage show, Em- bassy: "Cock o' the Walk." Daics: "Sweethearts and Wives," California: "Social Lion," stage show, Para- mount: "Big Pond," St. Francis: "King of Jazz." Warfield' "Strictly Modern," RKO vaude, Golden Gate: "Wild Party," Orpheum; "Isle of Lost Ships," Casino. "BIG POND" (Paramount) ST. FRANCIS— (1,400). 35c-50c-90c, 2nd week (Sat- urday midnight show). Other attractions: "Dresden Dolls," a musical; "Campus Crushes," Paramount news, overture. Gross: S10.500. Rating: 100%. "KING OF JAZZ" (Universal) WARFIELD— (2,700), 50c-65c-90c, 2nd week (Satur- day midnight show). Other attractions: Vagabond Travel Talk, Fox and Hearst news. Gross: $17,500. Rating: 95%. "STRICTLY MODERN" (First National) GOLDEN GATE— (2.400), 30c-40c-50c-65c, 7 days. Other attractions: RKO vaude. Gross: $15,000. Rating: 100%. "WILD PARTY" (Fox) ORPHEUM— (2,250). 25c-35c-50c, 7 days. Other at- tractions: Fox news. Gross: $9,000. Rating: 75%. "ISLE OF LOST SHIPS" (Fox) CASINO— (2,500). 40c-60c. 7 days. Other attractions: Music, newsreel; "The Sap," a talkie. Gross: $12,000. Rating: 100%. "MEN WITHOUT WOMEN" (Fox) FOX— (5.000), 50c-65c-75c-$l, 7 days. Saturday midnight shows. Other attractions: Perry Askam, overture. Fox news, Fanchon & Marco stage Ideas ("Brunettes"!. Gross: $25,000. Ratine: 90%. "WHITE CARGO" (All-Star Feature) EMBASSY— (1,400), 50c-65c-90c. 7 days (Saturday midnight show). Other attractions: Hauftman and his "Embassv Melodv Masters." Vitaphone Varieties, newsreel. Gross: $10,000. Ratine: 100%. "COCK O' THE WALK" (World) DAVIES— rU50). 35c-50c. 7 davs. Other attractions: Vitaphone acts, newsreel, Joe Frisco comedy. Gross: $7,500. Ratine: 85%. "SWEETHEARTS AND WIVES" (First Nat.) CALIFORNIA— (2.200). 35c-50c-65c-90c. 7 days (Sat- urday midnight show). Other attractions: California orchestra; California news: song novelty, "Back Home": comedv, "Western Knights": organ. "Paro- dies and popular melodies": cartoon, "Codfish Balls." Gross: $12,500. Rating: 90%. "SOCIAL LION" (Paramount) PARAMOUNT— (2.700). 35c-50c-65c-90c. 7 days (Saturday midnight show). Other attractions: Organ. "Camping on the Campus"; "Round the Town," Harrv Gourfain stage show: Vladimar Rassouchine, pianist. Gross: $10,000. Rating: 75%. Business Good At Omaha; High To "Big House » Omaha — Big dough this week went to "The Big House" (M-G-M) at the Para- mount, which got $10,000, or 125%, the best there for quite a while. Weather was scorching hot. "He Knew Women" (Radio) was on a money making bill at the Orpheum with the Weaver brothers, who were the real draw. Week brought $15,950, or 110%. At the World, "Arizona Kid" (Fox) was only average for $9,500. "Born Reckless" (Fox) first half at the State did $2,100, or 100%. Last four days "Be Yourself" (U. A.) was good for 105%, grossing $2,362. Weather: Hot. Opposition: "He Knew Women." Orpheum: "Big House," Paramount ; "Arizona Kid," World; "Born Reckless" and "Be Yourself " split week. State. "HE KNEW WOMEN" (Radio) ORPHEUM— (3,000), 25c-60c, 7 days. Other at- tractions: Weaver Bros, and Elviry and two other RKO acts; Pathe news; shorts. Gross: $15,950. Rating: 110%. "BIG HOUSE" (M-G-M) PARAMOUNT— (2,900). 25c-50c. 7 davs. Other at- tractions: "Manhattan Serenade" (Paramount); Par- amount news; organ. Gross: $10,000. Rating: 125%. "ARIZONA KID" (Fox) WORLD— (2,500), 25c-60c, 7 days. Other attractions: Four Publix acts. Ted Mack and band, Paramount news, shorts. Gross: $9,500. Rating: 100%. "BORN RECKLESS" (Fox) STATE— (1,200). 25c-40c 3 days. Other attractions: Universal news, shorts. Gross: $2,100. Rating: 100%. "BE YOURSELF" (U. A.) STATE— (1,200), 25c-40c, 4 days. Other attractions: "Hell's Heels," Pathe news and short. Gross: $2,362.50. Rating: 105%. Eastman on Commission Rochester — George Eastman, head of Eastman Kodak, succeeds Hanford Mac- Nider as a member of the George Washing- ton Bicentennial Commission. Eastman was named bv President Hoover. Providence Hit By Heat; Publix New House Tops Providence — A stifling heat wave sent business to the beaches last week, with all houses, except the Paramount which opened strong, reporting sub-normal grosses. The new Publix unit hit $16,800. which is splen- did. Loew's held up at $20,000, while the RKO Albee grossed $9,000 and RKO Vic- tory about $8,000, both below average. Weather: Fair, sweltering. Opposition: Legit: Stock. Carlton; bicycle races, beaches. Films: Paramount. "Young Man of Man- hattan; Majestic. "The Texan"; Loew's State. "Lady of Scandal"; RKO Victory. "Safety in X umbers" : RKO Albee. "Fall Cu\." vaude. "LADY OF SCANDAL" (M-G-M) LOEW'S STATE— (3.800). 15c-50c, 7 days. Other attractions: "Manhattan Serenade," Audio Review, Laurel-Hardy comedv, organlogue, Hearst Metrotone news. Gross: S20.000". Ratine: 100%. "SAFETY IN NUMBERS" (Paramount) RKO VICTORY— (1,600). 15c-50c, 7 days. Other attractions: "America or Bust," Pathe news. Gross: $8,000. Rating: - "FALL GUY" (Radio) RKO ALBEE— (2.3001. 25c-75c. 7 days. Other at- tractions: Five acts vaude headed bv Tack Oster- nian. Karvl Norman. Gross: $9. .'00. Rating: 85%. "YOUNG MAN OF MANHATTAN" (Paramount) PARAMOUNT— (2.300), 15c-50c. 7 days. Other at- tractions: "Don't Believe It." "I Came First," Par- amount news. Gross: $16,800. Rating: 130%. "TEXAN" (Paramount) MAJESTIC— (2.400). 15c-50c, 7 days. Other attrac- tions:' 'Dancing Gob," "Stand Up," news. Gross: $9,200. Rating: 90% Benjamin Eskind Dies Madisonville, Ky. — Benjamin Eskind, 45, proprietor of the Kentucky here, died sud- denlv and was buried at Nashville, Tenn. July 5, 1930 Motion Picture News 39 A Form of Criticism An unpopular movie actor suddenly disappeared from his home and has never been seen since, reports Walter Winchell, the A'. Y. Mirror scribbler. A group of Hollywoodmen were dis- cussing the runaway, when Keene Thompson sarcastically asked, "What do they suspect, fair play?" Portland Plug Rockets "Level" To $14,000 Gross Portland, Ore. — Through increased and city-wide service the Fox Broadway was en- abled to hold the top position in grosses, and again served their patrons with an abundant and varied menu in all depart- ments of the popular house. The week marked the return to Portland of Don Wil- kins, master of ceremonies and who wel- comed various women's clubs to the mati- nees where they enjoyed the modern elec- trically equipped kitchen, and then enjoyed another two and a half hours of diversified entertainment. Various city departments co- operated with Manager Floyd Maxwell and his staff in the Fanchon & Marco's "City Service" idea, plus considerable exploita- tion on the part of the Postal Telegraph. All of this, together with Victor McLag- len and strong supporting cast in "On the Level," brought the gross up to $14,000, and another 160%. Two other real services inaugurated here were installation of ear- phones along entire back row, and free parking service for evening patrons. Weather: Warm, showers. Oppositions "With Byrd at South Pole," "Big House," "Social Lion," "Flirting Widow," "Across the World." "ON THE LEVEL" (M-G-M) FOX BROADWAY— (1,912), 25c-60c, 7 days, strong exploitation. Oter attractions: Fanchon & Marco's "City Service" idea with Laddie Lamont, Don Wil- kins, new m. c. leading "Renin's Recording Band"; Henri LeBel at Wurlitzer; Fox Movietone news; Mickey Mouse short. Gross: $14,000. Rating: 160%. "WITH BYRD AT SOUTH POLE" (Paramount) PORTLAND PARAMOUNT— (2,085), 2Sc-50c. 7 days. Other attractions: " 'Round the Town," Sally and Ted, Nolly Tate, Vladimar Rassouchine, "Happy" Phil Lampkin and Paramounteers, Jean Dahlgrea, crooner. Con Maffie, 12 Elsie Steppers. Gross: $12,355. Rating: 132%. "FLIRTING WIDOW" (First National) R-K-O ORPHEUM— (1,700), 25c-50c, 7 days. Other attractions: Harry Carroll and his 1930 Revuette, with Eddie Bruce, Maxine Lewis, Harry Foster Welch, Kanazawa Boys; Catherine Custer at Wur- litzer, Pathe news. Gross: $11,675. Rating: 120%. "ACROSS THE WORLD" (Mr. and Mrs. Martin Johnson) HAMRICK'S "MUSIC BOX"— (1,935), 2Sc-50c. Other attractions: Fox Movietone news, Vitaphone acts. Gross: $10,750. Rating: 115%. "SOCIAL LION" (Paramount) RIALTO— (1,498), 25c-50c, 7 days. Other attractions: Paramount news, "Hooked," "Toys," "Western Knights." Strong tie-ups with Polo club. Gross: $10,650. Rating: 110%. "BIG HOUSE" (M-G-M) FOX UNITED ARTISTS— (945). 25c-50c, 7 days. Sufficiently good to hold over for third week. Gross: $9,675. Rating: 100%. Brown Goes to Ft. Wayne Madison, Wis. — Len S. Brown, manager of RKO's Capitol here, has been transfer- red to Fort Wayne, Ind., as manager of the Emboyd, Palace-Orpheum, Jefferson and Strand theatres in that city. He is accom- panied by Joseph E. Miller, formerly his assistant at the Capitol. John Scharnberg, manager of the Or- pheum and Garrick, also has assumed man- agement of the Capitol. K. C. Uptown with "Rainbows" Tops On $7,800 Take Kansas City — The suburban Uptown headed the list this week with the biggest percentage rating, 130%, on M-G-M's "Chasing Rainbows." Gross was $7,800. Paramount's "Border Legion" was worth 110% to the Royal, which meant $5,000. The Midland had average business for six days, with the United Artists' "One Ro- mantic Night," grossing $12,850. New policy at Midland includes opening on Fri- day, cutting last week one day short. The Mainstreet did average, $15,000, with Fox's "Born Reckless." At the Newman, where the picture was Paramount's "Shadow of the Law," business was near normal, 95%, or $9,500. With the second week of Fox's "So This Is London," the Pantages dropped off to 85%, or $9,500. At the end of the second week of its stay in Kansas City, "All Quiet on the Western Front," playing at the Shubert, reported about 50% of the first week's patronage. The second week grossed $7,500. Weather: Hot. Opposition: "One Romantic Night." five acts vaude, Midland: "Bom Reckless." five acts vaude, Main- street: "Shadow of the Law," Newman: "Border Le- gion," Royal: "Chasing ainbowsR." Uptown: "So This Is London," Pantages: "All Quiet on the Western Front," Shubert. "ONE ROMANTIC NIGHT* (U. A.) MIDLAND— (4,000), 25c-60c, 6 days. Other attrac- tions: Hearst Metrotone news, five acts vaude. Gross: $12,850. Rating: 100%. "BORN RECKLESS" (Fox) MAINSTREET— (3,067), 35c-60c, 7 days. Other at- tractions: Pathe news. Grantland Rice sportlight, five acts vaude. Gross: $15,000. Rating: 100%. "SHADOW OF THE LAW" (Paramount) NEWMAN— (2,000), 25c-60c. -7 days. Other attrac- tions: Paramount news; Sennett comedy, "The Chump": Juvenile revue, "Kandy Kabaret." Gross: $9,500. Rating: 95%. "BORDER LEGION" (Paramount) ROYAL— (900), 25c-50c, 7 days. Other attractions: Lloyd Hamilton comeilv, "Honk Your Horn"; Educa- tional cartoon, "Plow Boy"; Paramount news. Gross: $5,000. Rating: 110%. "CHASING RAINBOWS" (M-G-M) UPTOWN— (2,200), 25c-50c, 7 days. Other attrac- tions: Educational comedv. "Hail the Princess"; Universal news. Gross: $".800. Rating: 130%. "SO THIS IS LONDON" (Fox) PANTAGES— (2,160), 25c-50c, 7 days. Other at- tractions: Pathe news. Gross: $9,500. Rating: 85%. "ALL QUIET ON THE WESTERN FRONT" (U.) SHUBERT— (2,000), 50c-$1.50, 14 days. Gross: Sec- ond week, $7,500. Pilgrim Prod. Organized Albany — Secretary of State has granted incorporation papers to Pilgrim Prod., of New York, represented by J. L. Lindner, 12 E. 41st St., N. Y. Other new charters filed include the fol- lowing, all with headquarters in New York : National Theatre Prod. Corp., J. W. Searles, 55 W. 42nd St. ; Atma Amusement Corp., J. Kaminer, 1440 Broadway; Integ- rity Film Corp., Wien & Tomback, 103 E. 125th St. ; Modart Adv. Co.. Cohen & Slep- pin, 299 Broadway; Tattle Tales, W. Kauf- man, 1482 Broadway; Fairplay Booking Corp., E. Reitman, 11 Broadway; Stanhope Producing Co., Koenig, Bachner & Koenig, 27 Cedar St. ; S. & S. Theatrical Enter- prises, C. Wapner. 16 Court St.. Brooklvn; H. Broddwin & Co., H. B. Epstein, 68 William St. They Teach! London — What is right with motion pictures is the new interest of Brit- ish observers. Heretofore, the prob- lem of what is wrong with them has been the chief topic of discussion. A report recently issued on current films discloses that of 90 considered, 20 were considered of educational value. Mpls. Houses on A Bread and Water Diet; All Spotty Minneapolis — Despite frenzied ballyhoo and plenty of "sex appeal" stills in the lob- bies, local theatres are hearing the voice of the wolf but a short distance away from the uniformed doorman. The big dough of the week went to the Minnesota, which showed "Devil's Holiday" to a gross of $29,000, or an 80% rating. If the weather had not been so warm and the theatre so cool, this gross, it is said, would have been plenty leaner. The Or- pheum, running "Runaway Bride," walked into the money column with a gross of $18,000. This gave the house a listing of 85%. The two saddest stories of the week were the tales told by the State and Century b. o. reports. The State showed "Arizona Kid" to meager and uninterested audiences, grossing $16,100, or a rating of 60%. The Century pushed "Richest Man in the World," but didn't have enough power to put it over the line. The house grossed $6,520, which is 60%. The Lyric registered 80% on "Show Girl in Hollywood," which grossed $2,900. The Aster romped home with a gross of $2,940, or 90%, on "The Girl in the Show." Weather : Warm. Opposition: 'Devil's Holiday," Publix stane show {"Sunny Days"), Minnesota: 'Runaway Bride," But- ler-Santos revue heading five-act vaude bill, RKO Orphcum: "Arizona Kid." State: "Richest Man in the World," Century: 'Show Girl in Hollywood," Lyric: "Girl in the Show," Aster. "DEVIL'S HOLIDAY" (Paramount) MINNESOTA— (4,025), 35c-45c-75c, 7 shows daily, 7 days. Other attractions: "Sunny Days" (Publix stage show), overture, newsreel. Gross: $29,000. Rating: 80%. "RUNAWAY BRIDE" (Fox) RKO ORPHEUM— (2,900), 35c-50c-75c, 7 days, 3 shows daily. Other attractions: Santo-Butler revue heading five act vaude bill. Gross: $18,000. Rating: 85%. "RICHEST MAN IN THE WORLD" (M-G-M) CENTURY— (1,640), 50c-75c, 7 days, 6 shows daily. Other attractions: Newsreel. Gross: $6,520. Rating: 60%. "ARIZONA KID" (Fox) STATE— (2.300). 25c-35c-60c, 7 days, 6 shows daily. Other attractions: "How's My Baby" (talking com- edy); Pathe short; newsreel. Gross: $6,100. Rating: 60%. "SHOW GIRL IN HOLLYWOOD" (F. N.) LYRIC— (1,238), 15c-25c-40c, 7 days, 7 shows daily. Other attractions: Newsreel. Gross: $2,900. Rating: 80%. "GIRL IN THE SHOW" (M-G-M) ASTER— (812), 15c-20c-30c, 7 days, 7 shows daily. Other attractions: Newsreel. Gross: $2,940. Rating: 90%. Plans Multi-Linguals Adolphe Menjou will appear in English, French and Spanish talkers for M-G-M, which has him under contract. Television Included In New Radio Measure Washington — Basic radio law, now un- known in the supervision of the ether field, will be written as a result of passage of the Lehlbach bill (H.R. 12599). Television and its full control by the Federal Radio Commission will be included. 40 Motion Picture News July 5, 1930 Can You Believe It? Answering a talking picture back is the height of unemployment, according to "Bugs" Baer. Loew's Net for the Year Estimated Near $10 Loew's box office decline has not been sensational, despite seasonal depression, it is pointed out in an announcement which states that earnings for the quarter ended this month should show a good increase over the $2,963,076 reported in the similar period of 1929, equal after preferred divi- dends to $2.02 a share on the 1,355,129 shares of no par common stock. In the 28 weeks to March 14, the first half of the company's fiscal year, net income was $8,- 243,584, or $5.66 a share on 1,363,993 shares, a new high for that part of the year, comparing with $3.47 a share in the similar preceding period. The statement offered as a likely one the prospect that net income of Loew's for the full fiscal year to end August 31 will be around $10 a share after preferred dividends, as against a previous high record of $7.91 a share on 1,363,993 shares in the preceding twelvemonth. Extra dividend payments equal at least to the 75 cents paid last year are looked for after the close of the fiscal period. The extra in 1929 was declared in November. Two Pictures Bring Censors to Pine Bluff Pine Bluff, Ark. — For the first time in 20 years, this town has a censor board, newly- created by the council. Members are ap- pointed by the mayor. The censorship is declared to have been brought about by showing of "Streets of Sorrow" and "The Primrose Path." The mayor attempted to stop the showings, and when it was declared no ordinance empowered him to do so, cen- sorship resulted. "All the Show on Screen" Loew's Rochester Slogan Rochester — Loew's Rochester went on an all-film policy last week, dropping vaude- ville. Manager David Nolan announced a series of first runs and short would be run this summer under the slogan: "All the Show on the Screen." Cleveland Exchanges Move Cleveland — Warners and First National have moved into their new five-story build- ing at Payne Ave. and East 23d St. Para- mount expects to move into its new building on East 23d St. early next week at which time RKO will take over the present Para- mount building. Operator Burned Seneca Falls, N. Y. — James Smith, oper- ator at the Seneca theatre, was partly over- come by smoke and received light burns when fire broke out in the theatre >hortly after the first performance. Patrons left quietly. Big House'' Packs 'em in On the Coast Kill Daylight Saving Portland — Proposed daylight saving or- dinance has been killed here. Los angeles — Unusual advertising bally- hoo, in which the Hearst papers played no small part, drew unmanageable crowds to the doors of the Criterion in the first week's run of "Big House," the M-G-M prison yarn which beat 'em all to a frazzle with its gross of $23,500, a rating of 235%. This high was only excelled by the first weeks of "Anna Christie" and "Divorcee," both rec- ord breakers. The heat, which sent thousands to the beaches and miniature golf courses and a light outbreak of infantile paralysis which resulted in a warning from health officers to keep children from large assemblies tended to make managers cry over lack of grosses. Hughes' "Hell's Angels" slid just a trifle, taking $29,600, which rates 185% at the Chinese. "HELL'S ANGELS" (Caddo) HOLLYWOOD— Grauman's Chinese, (2,023). 5th week, 7 days, twice daily, 75c to $1.50. Other attrac- tions: Sid Grauman prologue. Gross: $29,600, Rating: 185%. "SO THIS IS LONDON" (Fox) LOS ANGELES— Fox Carthay Circle, (1.650). 2nd week, 7 days, twice daily, 75c to $1.50. Other attrac- tions: Abe Lyman and band, Movietone news. Gross $18,300. Rating: 146%. "ROGUE SONG" (M-G-M) LOS ANGELES— Loew's State. (2,418). 7 days, 35c to 65c. Other attractions: Fanchon-Marco "Idea in Blue," Movietone and Metrotone news. Opposition: "Big House," "Notorious Affair," "Byrd at the South Pole," "Shadows of the Law," "Svenson's Wild Party," "Fall Guy," "White Cargo." Gross: $21,700. Rating: 80%. "WITH BYRD AT THE SOUTH POLE" (Para.) LOS ANGELES— Paramount. (3,5%), 7 days, 35c to 65c. Other attractions: Eddie Cantor comedy, "Insur- ance"; song cartoon, Paramuont news, Milton Charles organ concert. Opposition: "Rogue Song," "Big House," Notorious Affair," "Shadow of the Law," "Svenson's Wild Party," Fall Guy," White Cargo." Gross: $25,500. Rating: 102%. "BIG HOUSE" (M-G-M) LOS ANGELES— Fox Criterion, (1.652). 1st week, 7 days, 35c to 65c. Other attractions: Comedy, Metro- tone news. Opposition: "With Byrd at South Pole," "Rcgue Song," "Notorious Affair," Shadow of the Law," "Svenson's Wild Partv," "Fall Guy," "White Cargo." Gross: $23,500. Rating: 235%. "BAD ONE" (United Artists) HOLLYWOOD— Grauman's Egyptian, (1,800). 7 days, 35c to 65c. Other attractions: Ben Bernie and band, comedy, news. Opposition: "Devil's Holiday," "Recaptured Love." Gross: $6,300. Rating: 84%. "RECAPTURED LOVE" (Warner) HOLLYWOOD— Warner Hollywood, (3.000), 7 days, 35c to 65c. Other attractions: Vitaphone Varieties, news. Opposition: "Bad One," "Devil's Holiday." Gross: $12,500. Rating: 89%. "SHADOW OF THE LAW" (Paramount) LOS ANGELES— United Artists, (2.100). 7 days, 35c to 75c. Other attractions: "Accidents Will Hap- pen," cartoon comedy, Robt. Bruce's "Sunset Hunt- ers," Paramount news, Gaylord Carter organ solo. Opposition: "Big House." "Rogue Song," "With Byrd at South Pole," "Notorious Affair," "Svenson's Wild Party," "Fall Guy," "White Cargo." Gross: $16,000. Rating: 119%. "NOTORIOUS AFFAIR" (First National) LOS ANGELES— Warner Downtown, (2.400). 7 days, 35c to 65c. Other attractions: Vitaphone Varieties, news. Opposition: "Big House," "With Byrd at South Pole," "Rogue Song," "Svenson's Wild Party." "Shadow of the Law," "Fall Guy," "White Cargo." Gross: $13,500. Rating: 90%. "FALL GUY" (RKO) LOS ANGELES— RKO. (2,700). 7 days, 35c to 65c. Other attractions: RKO vaudeville. Pathe news. Op- position: "Big House." "Notorious Affair." "With Byrd at South Pole," "Rogue Song." "Svenson's Wild Party," "Shadow of the Law," "White Cargo." Gross: $12,200. Rating: 76<^ . "SVENSON'S WILD PARTY" (Fox) (Fox Movie- tone Follies of 1930) LOS ANGELES-Orpheum. (2,750). 7 days, 35c to 65c. Other attractions: Mickey McGuire comedy, Pathe news. Opposition: "Big House," "Notorious Affair." "With Byrd at South Pole," "Fall Guy," "Rogue Song," "Shadow of tin- Law," "White Cargo." Gross: $11,000. Ratine: "WHITE CARGO" (Harold Auten) LOS ANGELES California, (2.000,), 2nd week, 7 days, 35c to 50c. Other attractions: Comedy, news. Opposition: "Big House." "Notorious Affair." "With Byrd at South Pole." "Rogue Song." "Shadow of the Law," "Svenson's Wild Party," "Fall Guy." Gross: $4,800. Rating: 64%. "DEVIL'S HOLIDAY" (Paramount) HOLLYWOOD— Pantages Hollywood, (3.000). 7 days, 40c to 65c. Other attractions: Fanchon-Marco "Country Club" Idea, comedy, Metrotone news. Op- position: "Bad One." "Recaptured Love." Gross: $16,200. Rating: 108%. And Good Pictures? Headline in a fan paper: Survivors in Hollywood Bemoan Passing of Actors and Corsets British Leaders Seek Revision of Quota Law London — No British picture shall be reg- istered for quota as such unless a minimum amount has been spent on its production, at the rate of $750 per foot, with a maxi- mum of $50,000, according to a proposed change of the Cinematograph Act of 1927, for which the Federation of British Indus- tries and Cinematograph Exhibitors' Ass'n. are fighting. Delegates of both bodies are working on the proposal with W. R. Smith, secretary of the board of trade. Further recommendation was made re- quiring the author of a British picture to be a subject of the Kingdom, and it is sug- gested that the present clause providing that 75% of salaries shall be paid to British subjects shall be abolished. The group stated that the breakdown of the quota law is a possibility and if this happened, foreign films would again mono- polize 97% of British screens. No Shake-UD Planned in Canadian Famous Houses Ottawa — There will be no shake-up of managers in houses of the Famous Players Canadian chain as a result of its sale to Paramount, J. J. Fitzgibbons, director of the circuit, has assured managers. Fitz- gibbons now is on a tour of the circuit. Fashion Deal Ties F. & M. Into 400 Stores in U. S. Los Angeles — Over 400 dress shops throughout the country will become "Fan- chon & Marco Mode Shops" starting Au- gust 1. in a co-operative deal tieing in F. & M. with several dress manufacturers who will plug the slogan : "Fanchon Decrees the Fashion." Pineapple Artists Sought Milwaukee — Police are seeking bombers of the Greenfield and New World, south side independent houses. No real damage was caused by the bombs. Cause of the dis- turbance is given as labor trouble. Both of the theatres were splashed with paint sev- eral times prior to the placing of sticks of dynamite adjacent to the houses. Danish Talker in Work Copenhagen — Initial sound film of this country is in production at the studio of Xordish Films, Valby. Title is "Eskimoer," and it will be released in five languages : German, French, Norwegian, Swedish and Danish. Skandinavisk Telefilm and Nordisk Tone- film are producing jointly. Flynn Appoints Brauer Cleveland — E. H. Brauer has been ap- pointed M-G-M special representative-at- large under District Manager Jack Flynn and will sell in all of the territory under Flynn's jurisdiction, Albany, Pittsburgh, Buffalo. Cincinnati, Cleveland and Detroit. July 5, 1930 Motion Picture N e zv s 41 Opinions on Pictures The Richest Man in the World (M-G-M—All Talker) Fine, Human Attraction (Reviewed by Sherwin S. Kane) THIS is a distinguished and often beauti- fully acted production. Situations which, with another cast, might have been ridiculous or trite at best are moving and intensely real. Credit for the unquestionable worth of the picture must go to Louis Mann who, with "The Richest Man in the World," makes his talking picture debut. It is a debut comparable only to that of George Arliss's in "Disraeli." Direction, too, has played an important part in making an achievement of this picture. Sam Wood has exercised commendable restraint in the handling of sequences which might easily have overflowed into cheap hysterics. Instead the sequences remain startlingly real and hu- man. There are a few instances, it is true, when one is conscious of a let-down, a waning of in- terest which some minor cutting might have modified. Emphasizing this, however, are the emotional heights which the picture frequently attains. The story itself is a theme that should be popular with any and all audiences. We have no doubt but that it fits perfectly and com- pletely into that valuable category of pictures which go their way through word-of-mouth ad- vertising. This one is deserving of that popu- lar tribute. "The Richest Man in the World" is the chronicle of the love of a German-American barber for his children. His riches are solely of the heart ; his wealth, the love of his chil- dren, whom you first meet as youngsters in a progressive eastern town. You see lavished upon them a paternal affection that is as digni- fied as it is generous, tender as it is understand- ing. Adolf Wagenkampf's children are his life, and there is no sacrifice he would not make for their well-being or happiness. On the point of investing his savings in a building and loan association in the rapidly growing town in which his barber shop is lo- cated, he is called upon to make one such sac- rifice ; the first of many. His savings are em- ployed to send one of his sons, in poor health, to a sanitarium. His friend, Joe Higginson, the grocery clerk, launches the building and loan association without him, and as the town grows, it prospers, and Higginson becomes a power in the community while Wagenkampf re- mains a barber. The children grow up. Another telling sacri- fice is made to pay for the medical education of the eldest son. When he returns to a love other than that of his family — it is difficult for the ageing father to understand why it was necessary for a young doctor to "Americanize" his name. But he forces himself to understand, and mortgages his barber shop to obtain the money for his son to open an office and begin his medical practice. The son, secretly married, uses the money to buy a home for his bride. The second son is inventive, and in pur- suing his hobby accepts the sort of job that places the least demand on him. He becomes a collector for an electrical company. There is a shortage in his collections and, threatened with arrest, the father gives the last of his savings to make good the deficit. With this stigma upon him the youth is unable to obtain employment in his home city, and disappears. The youngest daughter falls in love with the ne'er-do-well son of old Higginson. Tn a scene that might have been maudlin in less capable hands she confesses to her father of intimacy with young Higginson. He seeks out both father and son, asking marriage for his daughter, but is told the thing is out of the question because of the social inequality of the two families. In one of the most effective declamations the talking screen has yet given, Louis Mann denounces the principles that have supplanted human sympathy in the heart of his friend and wins the youth to his side. Unable to obtain money from his son, now a practicing physician, the father sees Higgin- son foreclose on the shop. On a Christmas Eve, after having watched the authorities take pos- session of his business, he returns to his wife in the home from which all of the children have departed. But the younger son, an invention of his having proved a success, returns, and is followed by others of the family. This ending, smacking as it does of the cus- tomary hokum, is elevated here, as in other sequences, to dignified and believable heights by the pure merit of the cast. Individual abil- ity removes this as far from sloppy sentimental- ity as is finished acting removed from mere talent, while the ordinary qualities of the situa- tion leave the achievement of the principals all the more to be marvelled at. The story is relieved by touches of homely humor, so natural and human as to be certain of responsiveness in any audience. Settings are genuine and effective. The barber shop scenes are exact to the smallest detail, as are those in the old fashioned home of the Wagen- kampfs. The entire cast is superb, with Louis Mann outstanding. Elliott Nugent as Johnnie, the younger son ; Robert Montgomery as the irre- sponsible Nick Higginson; Leila Hyams as Alma, the youngest daughter, and Francis X. Bushman, Jr., as Ludwig, the eldest son, are particularly deserving of mention. Henry Ar- metta, as Tony, the assistant barber, does a splendid characterization in an unimportant role. The juvenile cast, too, is well chosen. There is no theme song. Musical shorts are needed. Almost any type of light short, too, zvill work in well for a balanced program. Produced and distributed by M-G-M. Directed by Sam Wood. Story by J. C. and Elliott Nugent. Adaptation by Samuel Omitz. Dialogue by Elliott Nugent and Clara Lipman. Photographed by Henry Sharp. Edited by Frank Sullivan. Length, 7,775 feet. Running time, 86 minutes. Release date, June 27. THE CAST Adolf Louis Mann Nick Higginson Robert Montgomery Johnnie Elliott Nugent Alma Leila Hyams Martha Wagenkampf Clara Blandick Laura Mary Doran Ludwig Francis X. Bushman, Jr. Joe Higginson Robert McWade Ted Baldwin Dell Henderson Tony Henry Armetta Katherine Jane Reid Paradise Island (Tiffany— All Talker) Very Weak (Renewed by Don Ashbaugh) CHARACTERS bursting into song at unex- pected moments add a certain element of surprise to tin's South Sea Island picture which is chiefly distinguished by the excellent comedy of Paul Hurst and the rather pleasant singing voice of Kenneth Harlan. The offering, how- ever, has nothing more than average program rating for split- weeks and daily changes. The story is as old as pictures, and unfor- tunately has been given no new twists to lift it out of the rut. Interest is maintained fairly well after the picture gets under way after a very slow start. Marceline Day arrives 'on the island to marry her fiance, but finds that he has gone into debt heavily through gambling to Tom Santchi. The latter sees the girl's predicament, and tries to help her, figuring she will eventually fall for him instead of the fiance. Then Harlan puts in an appearance, wins back Wood's notes from Santchi and finally th? girl. There are two fights in the picture, the first one being of mighty poor calibre. An amusing twist to the second is provided by Hurst, who steps in to save the struggling dramatic episode with a burst of comedy. "Paradise Island" offers little in the way of entertainment and will find its spot in the double bills, split weeks and daily changes. Good shorts, with box office "names," needed here. Produced and released by Tiffany. Story by M. B. Directed by Bert Glennon. Length, not set. Release by Byron Robinson. Photographed by Max Dupont. Directed by Bert Glennon. Length, not set. Release date, not set. THE CAST Thorne Kenneth Harlan Ellen Marceline Day Lutze Tom Santchi Beauty Paul Hurst Pbppi Betty Boyd Swede Vic Potel Armstrong Gladden James Juno and the Paycock (Harold Auten— S. R.—All Talker) Impressive (Revicived by J. P. Cunningham) ONLY too seldom does old Johnny Bull send to our shores a production combining such fine dramatic sequences and splendid por- trayals as those found in "Juno and the Pay- cock," a convincingly told story which color- fully reveals the burdensome trials and tribu- lations of a poverty stricken Irish family. The strong flavor of Catholicism which all too obviously winds its way throughout the story may sound the deathknell of its value for straight picture entertainment, despite the fact that this trait of religion is a natural part of the scheme of things in most north-of-Ireland fam- ilies. The narrow-back fanatics, particularly those in southern U. S., will probably turn (thumbs down, vigorously condemning the pro- duction as a pro-Catholic plug. We suggest that you give this angle considerable thought before booking. It might save you from the loss of customers who find a mixture of intimate re- ligion with picture making distasteful. Otherwise, "Juno and the Paycock" offers convincing screenfare, and communities sym- pathetic toward the race and religion will re- ceive it with open arms. From the angle of production, there is little to be looked for. Masterful portrayals by the . entire cast convince us that England has much of the human element so necessary in talkers, at least in this cast of eleven. The direction and photography are worthy of praise, and sound stacks up as favorably as any emanating from the studios of American producers. Al- though diction is clear, the English twang of most of the players make it appear obvious that there's very little of Ireland in their makeup. At times, the lingo is a bit hard to grasp, but generally no fault can be found with the dialogue. Alfred- Hitchcock's touch of naturalness in construction gives the picture a twist which is most human, effectively using that humorous me of comedy which is usually found in those of Irish ancestry. Hitchcock, too, reaches touching dramatic depths in telling his story. He makes you "feel" depressing moments of sorrow, and then quickly follows with cause for joy. Slapstick _ and a sound cartoon are best suited to this. Produced at Ellstree studios, London, by HaroH Auten. Distributed in U. S., via state rights market, by Harold Auten. Directed by Alfred Hitchock. Story by Sean O'Casey. Adapted by Alfred Hitchock. Scenario by Alma Reville. Photography by J. J. Cox. Art director, J. Marchant. Released, June 28, 1930. _ Length, 9,100 ft. Running time, about 1 hr., 31 minutes. THE CAST T»he °,r?tSr Barry Fitzgerald Mrs. Madigan Marie O'Neit Captain Boyle Edward Chapman Joxer' Daly Sidney Morgan Mrs. Boyle ( Juno") Sara Allgood Johnny Boyle Jonn Laurie Ir,y £ev,me Dave Morris Mary Boyle Kathleen O'Regan 42 Motion Picture News July 5, 1930 Opinions On Pictures Bright Lights (First National — All Talker) Clicks, Despite Backstage Story (Reviewed by Walter R. Greene) EVEN though the backstage angle has been 1 worked unmercifully in talkers and the cycle is seemingly over, "Bright Lights" comes along to show that there is plenty of entertain- ment in a behind-the-scenes story. "Bright Lights" is not a special insofar as box-office rating is concerned, but it is, never- theless, a fine piece of program entertainment that will hold up in the week runs and split weeks. The entire story is backstage, with a musical comedy production unfolding on the stage itself. Instead of going in for heavy dramatics in story development and interweaving song and dance numbers to slow up the story theme, the comedy angle is stressed, thereby obtaining a fast tempo that sustains interest from start to finish. Dorothy Mackaill and Frank Fay carry the feature billing spots, and the balance of the cast is of high calibre. The two featured leads fit into their roles perfectly, and turn in excellent performances. Frank McHugh, new- comer from the stage, puts over a drunk re- porter comedy part for outstanding attention. Tom Dugan and Daphne Pollard are teamed for laughs, with Eddie Nugent, Inez Courtney, Jean Bary and Virginia Sale in comedy sup- port, ftoah Beery is naturally the heavy, while James Murray is seen little playing a straight role. Story opens with Mackaill, star of a Broad- way show, announcing her forthcoming mar- riage to a scion of wealth. With comedy predominant, the yarn moves along where fam- ily objections might halt the nuptials. Through a clever newspaper interview, the rise of Mackaill is shown by cut-backs from burlesque, honky tonks, etc., to her present spot. Fay, who has been through the mill with the girl, is secretly in love with her, but gets tongue-tied when he tries to explain. Noah Beery turns up in the audience, recog- nizes the girl and goes backstage to get even for a facial scar inflicted by Mackaill in a honky tonk years ago. Fay walks in on Beery and has Murray cover him while the show goes on. But Beery jumps Murray, there is a brief struggle, and Noah drops dead from a bullet fired by his own gun. The story waxes dramatic at this point, lightened by deft handling of direction and treatment, with Fay protecting Mackaill against expose of her former life. Fade out absolves everyone of suspected murder, but full expla- nation is left to the audience. The yarn, an original credited to Humphrey Pearson, is by far the most entertaining backstage yarn turned out in many months. Direction by Michael Curtiz gives a fast tempo, plus plenty of enter- tainment. Song and dance numbers are staged, but are brief enough individually to maintain fast pace of the picture. Dramatic sketches or cartoons should find a place here. Produced and released by First National. Story by Humphrey Pearson. Adaptation and dialogue by Humphrey Pearson and Henry McCarthy. Directed by ftichael Curtiz. Photography by Lee Garmes. Length, not set. Running time about 68 r-.inutes. THE CAST I>ou Dorothy Mackaill Wally Dean Frank Fay Mi pruel Parada Noah Beery Peggy North Inez Courtney "Windy" Jones Eddie Nugent Maine Avery Daphne Pollard Franklin Harris EdmUmj Breese Emerson Fairchild Philip Strange Connie Lamont James Murray Tom Avery Tom Dugan Violet Van Dam Jean Bary Dave Porter Edwin Lynch Fish, a reporter Frank McHugh "Sob Sister" Reporter Virginia Sale The Soul of a Thumb Hollywood — How does your thumb- print sound? As an experiment, Cecil B. DeMille recently had several of his "Dynamite" cast place their thumbprints on the "sound track" of this picture. It is well-known that sound is re- produced by light forced through a narrow "sound track" on the film. Naturally the reproduction is gov- erned by what is on the sound track. If an extraneous image, even as lightly printed as a thumb mark, appears on this strip, it will be reproduced as an extra "noise." The results of the experiments were that the thumbprints of DeMille, Con- rad Nagel, Kay Johnson and others all had just as distinct a "sound" per- sonality as the prints themselves! Produced and released by Paramount Publix. Screen play by Percy Heath and Edward E„ Paramore, Jr. Directed by Otto Brower and Edwin Knopf. Pho- tography by Mack Stengler. Length, 6,088 feet. Run- ning time, 68 minutes. Release date, June 28, 1930. THE CAST Jim Cleve Richard Arlen Jack Kclls Jack Holt John Randall Fay Wray "Bunco Davis" Eugene Pallette Hack Gulden Stanley Fields Judge Savin E. H. Calvert George Randall Ethan Allen Shrimp Sid Saylor The Border Legion (Paramount — All Talker) Fine Western (Reviewed by Walter R. Greene) COMBINING a fast tempo, interesting story, capable acting and eyeful back- giounds, "The Border Legion" is an ideal at- traction for the week run houses and following program bookings. The picture has fast action which is neces- sary to heighten interest in a western. Dia- logue is not inserted to slow down the tempo, with a highly satisfactory piece of entertain- ment as the result. The story concerns the experiences of Rich- ard Arlen, a cowhand, who is thrown in with the bandit gang headed by Jack Holt. The latter befriends Arlen, after the boy is ac- cused of a murder. Then the gang plan to raid the mining town and decision is made to cap- ture Ethan Allan, prominent citizen of the town, so that he will divulge where the gold is stored. Instead, the captors bring back Fay Wray, Randall's daughter, who immediately recognizes Arlen. Then Arlen decides to take care of the girl and guards her cabin during the night. Holt goes in to interview the girl and makes ad- vancers to her. Jack Gulden tries to shoot Holt, but Arlen saves the leader. During the melee, Arlen discovers Holt's intended attack on the girl, and turns on the leader. Overpowered, Arlen is led off to be tied up, but escapes. He rides to town to get a posse to go after the girl, but leading citizens decide it is a trap so the outlaws can raid the gold safe. Arlen is placed under guard and Holt and his gang ride into the trap set for them by the citjzens. Again saving Holt's life, Arlen escapes and rides to the camp to rescue the girl, with Holt following. Gulden also escapes from the vol- ley and starts back to the camp to capture the girl for himself. Holt intercepts him and is shot. Arlen gets Miss Wray off on a horse, when Gulden arrives. Holt, although wounded, takes a short cut to head Gulden off, with the pair riding hard towards each other for a pistol duel. Both fall dead, with Arlen and the girl riding back to town for the final fade. Jack Holt is a natural for pictures with a western setting. Although spotted as a "heavy" and leader of the outlaw gang, Holt darn near captures the entire sympathy of an audience. He walks far and away with the acting honors. Arlen is satisfactory as the young cowhand, while Stanley Fields "villains" capably behind a heavy black beard. Eugene Pallette is strong in producing the majority of laughs. Broad comedies and m-isicals might fit here. Pardon My Gun ' (Pathe—All Talker) Weird Cowboy Musical (Reviewed by Don Ashbaugh) THERE'S about everything in "Pardon My Gun" except a trained seal and a baby ele- phant. Perhaps they can add those before the film is released for general theatre consumption. It is one of the weirdest westerns ever con- ceived— looking very much like what a book- keeper's conception of a motion picture should be. The kids will love it. It should get by great at junior matinees and will probably entertain a few adults if it is sprung on a double bill as an added attraction. Sally Starr succeeds in appearing lovesick enough while George Duryea passes muster as a musical comedy cowboy. Mona Ray, the half -pint blues singer, practices considerable optical gymnastics and buzzes around through- out the picture in much the same fashion as an excited bumblebee. Lee Moran plays a comedy role as the simple cowboy — and manages to get across laughs. One of the' highpoints of humor in this direction is caused by Moran polishing a cayute's feet with a manicure buffer. The horse objects and prods Moran with a hoof. You're supposed to laugh loudly. The two main highlights in the picture are the barn dance which precedes some sort of annual relay race in which the father of the two girls and the employer of Duryea bets his roll o,n his own horses. The villain of the piece, played by Harry Woods, runs the adjoining ranch, wears approved mustachios and is the one who has the wager against the genial ranch owner. Woods is in love with Sally and does all sorts of "dastardly" things to prevent Duryea winning the race, and incidentally the girl. Abe Lyman's band, with Abe himself in cow- boy costume, and all the orchestra members resembling what Fifth Avenue thinks a cowboy looks like are seen frequently. During the barn dance the patrons are in- flicted with all sorts of dire numbers inserted to entertain. Yodeling youths, some rather acceptable dancing, a song by Mona Ray, drum acrobatics by Lyman and a one-handed clarinet duet by one of the boys in the band. Maybe the picture was supposed to be a satire on sound. Maybe it's to be a straight western, but whatever it is don't bank on any- body tearing down the doors to get in. Kids are your best bet. Use good strong dramatic shorts with "draw" names. Produced and distributed by Pathe. Directed by Robert DeLacy. Story by Betty Scott. Adaptation by Hugh Cummings. Photographed by Edward Sny- der. Edited by Fred Allen. Length, 5,654 feet. Running time, 63 mins. Release date, June 5, 1930. THE CAST Mary Sally Starr Ted Duncan George Duryea Peggy Mona Ray Jelt Lee Moran Dad Martin Robert Edeson Hank Hank McFarlane Tom Tom McFarlane Cooper Harry Woods "Lightnin" Stompie Denver Lew Meehan Tex Ethan L^idlaw Specialties by Abe Lyman and Band, Al Norman, Ida May Chadwick. July 5, 1930 Motion Picture News 42a Opinions On Pictures Road to Paradise (First National — All Talker) Average Program Fare (Reviewed by Bill Crouch) CLEVER photography will arouse consider- able interest in this dual role talker which stacks up as good program entertainment for the week bookings and split weeks. Although containing several highly improbable situations, the picture is deftly directed. Loretta Young essays the parts of twin sisters and turns in a fine performance in a difficult spot. The story builds around her characterization of the sisters, one an heiress and the other raised by a pair of crooks. The twins had been separated when babies. The crooks use Mary to help in robbing her rich sister's home. The latter returns to the house and is shot unexpectedly by Raymond Katton, one of the crooks. Mary dresses Mar- garet in her clothes and dons Margaret's ap- parel and succeeds in convincing an inquisitive detective that she is Margaret, while the latter remains unconscious. Hereditary psychic powers of both girls is brought into play for story development, with the identity of the two accomplished finally through a pair of lockets after the injured sis- ter recovers. And Jack Mullhall, boy friend ■of Margaret, falls in love with Mary instead before the picture is finished. Mullhall has little chance for acting and merely walks in and out at intervals. Unusual interest is provided by the dual role of Loretta Young, as this is one of the first instances of double-exposure photography and recording for sound pictures. Raymond Hatton, George Barraud, Fred Kelsey and Purnell Pratt handle their parts well. Cartoons and musical shorts will go well here. Produced and distributed by First National. Di- rected by William Beaudine. Story, adaptation and dialogue by F. Hugh Herbert. Photographed by John Seitz. Length, 6,935 leet. Running time, 66 minutes Release date, July 20, 1930. THE CAST Margaret Warring ( Mary Brennan ) Loretta Young George Wells Jack Mulhall Jerry "The Gent" George Barraud Nick Raymond Hatton Mrs. Wells Kathlyn Williams Lola Dot Farley Brewster Winter Hall F.anagan Ben Hendricks, Jr. Yvonne Georgette Rhodes Updike Purnell Pratt Casey Fred Kelsey Ridin7 Law (Big Four — Talker) Just Fair (Reviewed by Charles F. Hynes) AS a vehicle for Jack Perrin's spectacular riding, this gets by; otherwise it's just a so-so western. It will appeal to the kids and outdoor fans who are not so concerned over story or production and acting values. Perrin is long on riding, but short on acting ability. Rene Bordon is the heroine, who af- fects a Mexican accent, so called, as does Jack Mower. Yakima Canutt is a fair heavy and a rider of no mean ability. Fern Emmett and Ben Corbett offer some comedy relief which is not so hot. Olive Young's work stands out as the Chinese cigarette girl. Pete Morrison and Robert Walkers are others in the billing. The story concerns a young cowboy who goes to Mexico to seek the slayer of his father. He falls into the clutches of a smuggling band, whose members suspect him of being a Fed- eral agent, although he is obviously an Ameri- can. He is saved by the ruse of a dancer. She proves to be a Federal agent, working with "her brother to apprehend the gang. The cow- boy helps them carry out their mission, finds his father's murderer and wins the girl. Y^u can promise your patrons some horse- manship feats by Perrin. Otherwise, just an- other talker western, with little new in the way of plot or treatment. Recorded by Power's Cinephone. Produced by Biltmore Prod. Distributed by Big Four Film Corp. Directed by Harry Webb. Story by Carl Krusada. Adaptation and continuity not credited. Editor not credited. Release date, May 15, 1930. Length, 5,600 feet. Running time, 55 minutes. Near the Rainbow's End (Tiffany— All Talker) Weak and Sloppy (Reviewed by J. P. Cunningham) THE height of feeble construction and so unconvincingly told that we hesitate to rec- ommend it even to dyed-in-the-wool Western followers. Perhaps the very unsophisticated kiddie audience will give it a hand, but we are sure its entertainment value would ce&se there. The cast, and this includes Bob Steele and Louise Lorraine, featured players, act without one iota of expression. Others are extremely sloppy in their performances, too. And while it may have been the fault of the projectionist, the mechanical factors help to tear down what little pleasing contributions are made by pic- turesque outdoor locations. The sound was in- audible in spots, and photography out of focus in others. And from stories such as these, "Oh Lord, Deliver Us." A boy, a girl, the bad hombre and his gang of cattle rustlers, and you know the rest. Just a lot of blah, without any at- tempt being made to inject even a little bit of intelligence in unfolding the tale. Use only with a supplementary feature and some strong short comedies. Produced and distributed by Tiffany. Directed by J. P. McGowan. Story by Sally Winters. Release date, June 10. Length, 5,1% feet. Running time, about 58 minutes. THE CAST Jim Bledsoe Bob Steele Tom Bledsoe Lafe McKee Buck Rankin Al Ferguson Tug Wilson Al Hewston Ruth Wilson Louise Lorraine Bright Eyes (New Era — Synchronised) Not Much To This (Reviewed by Charles F. Hynes) THIS is a silent picture, except for a couple of song numbers, which are apparently dubbed, for the singing does not synchronize with Miss Balfour's lip movement. Betty Bal- four is pretty nearly the whole show, which isn't much. It has an implausible story and an indifferent cast, excepting M. Vibert, who plays the role of the Argentine millionaire. This British production is a pretty amateurish pic- ture. Betty is cast as a girl servant in the tap room of a Parisian cafe. She's sold on a waiter, but he can't see her. When he tells her he intends to visit her, she steals a bottle of cham- pagne for his entertainment. He doesn't show up, and when the theft is discovered, she hides in the cafe. The guests arrive. A millionaire reveler insists her hiding under his table is part of her act and makes her sing a number. She is bounced, but recalled when the millionaire insists she join him. A borrowed dress is given her from the wardrobe of her rival for the waiter's attention. Then she proceeds to make her employer and her waiter boy friend un- happy. The latter decides he loves her and starts a fight. However, the millionaire patches up matters and the waiter proposes to Betty. They certainly took a lot for granted in de- veloping the story, and the singing numbers will hardly fool any one. It is reminiscent of some of the first synchronized films dumped on the market by American producers when the sound craze started. You'll need plenty of strong support for this. Produced by British International. Distributed by British New Era. Adapted from story by F. Schulz. Directed by Geza V. Bolvary. Photographed by T. Starkuho. Length, 6,800 feet. Running time, 76 min- utes. Release date, July ]& 1930. THE CAST Jenny Betty Balfour Jean Jack Trevor Henri S. Greiner Miguel Gomez M. Vibert Lola Vivienne Gibson San Francisco Fox in Anniversary Celebration San Francisco — The Fox is celebrating its first anniversary this week, special fea- tures being offered and cripples and shut- ins being transported from institutions to participate in the festivities. During the first year the theatre recorded 5,000,000 ad- missions. Joseph Santley Signs Pathe Term Contract Hollywood — E. B. Derr, president of Pathe, has signed up Joseph Santley on a term contract. He went to the Coast six months ago and appeared last in "Swing High." Batcheller on Coast Hollywood — George R. Batcheller, presi- dent of Chesterfield M. P. Corp., is here to prepare for the shooting of "A Jazz Cin- derella" from the story by Edwin Johns. The Tec Art Studios are being used for production, with the R.C.A. system of re- cording, both sound-on-film and disc. Kirkley After the Inside Baltimore — Donald Kirkley, critic of the Baltimore Morning Sun and special writer for the Sunday Sun, leaves for Hollywood July 6 on a combination va- cation and business visit. He will write a series of special articles for the Sun while in Sunny land. Another K. C. Film House Kansas City — Competition in the down- town field is to be increased by reopening of the Gayety, former Mutual burlesque house, under management of Phil Lavene. The Mutual burlesque shows open the Em- press Aug. 24. Pathe Starts Two Hollywood — Pathe has assigned E. H. Griffith, who made "Holiday," to direct "The Greater Love," starring Ann Hard- ing, and Russell Mack to direct Eddie Quil- lan in "Lookin' for Trouble." Merge Indie Chains Long Island, Mamaroneck and Rye the- atres of the Joseph M. Seider and Casey & Wheeler chains, have been merged. Seider's interests in Staten Island and New Jersey theatres are not involved. McManus Shifted East Kansas City— H. E. McManus, for four years assistant manager of the Newman here, leaves next week for Rochester, N. Y., where he is to be assistant man- ager of the Eastman. 42b Motion Picture News July 5, 1930 His Honor, the Mayor {Christie — Paramount — Talker) Tiresome CHARLIE MURRAY is the star of this short and he's cast as a Scotchman who is running for mayor. His enemies frame him by having a girl pull a disrobing act in his shoe store, but eventually, after much uproar from the horns backstage, he gets the nomination. The story is too slim for two reels and it's been padded out with gags that miss fire and clutter up the slight tale with meaningless interruptions. Charlie himself is not so hot without his cus- tomary Jewish foil. He needs better material than this. Directed by William Watson. Run- ning time, 19 minutes. Will serve as balance for melodrama. Audio Review, No. 26 (Pathe— Sound) Rates About 60% THIS has its strong spots — and very weak ones, too. In the latter category are the sequences in "Musical America," in which Pathe cameramen caught a group of bathing girls on a boat landing strumming some jazz tunes. The voices are sour — and how ! Sup- porting the same unit are Henry McBride, versatile amateur symphonist, and the Cincin- nati male quartet, both bad. "Sailor Take Care," the basso's delight, is set to music while the camera roams around Gibbs Hill, in Bermuda. The light house is strikingly screened from many angles. Closing the reel we see some striking shots of the Temple Emanu-El synagogue in New York. Running time, 10 minutes. Where novelty is needed use this, particularly with a light feature comedy. Drifters (Harold Auten — Synchronized) Boresome MADE by John Grierson, billed as an "emi- nent Scotch critic," its entire 4,000 feet are devoted to a fishing expedition, presumably off the coast of Scotland. Its only interesting feature shows the hauling of the fish-filled net aboard ship, and half a reel would have suf- ficed for that. Most of the footage reveals a bewildering succession of close-ups of such fascinating bits of action as smoke issuing from the stack and the rolling waves. Human inter- est is entirely lacking. Running* time, 40 minutes. J^Hl Length too azvkivard for consideration. Jazz Preferred (Paramount — Talker) Okay A NOVEL short featuring Zelaya, billed as a celebrated South American pianist, but probably hailing from Brooklyn. Upon his entrance his studio is filled with young people reveling in jazz. Horrified, he commands them to stop ; then sits at the piano and plays a classical selection. Soon a sexy little blonde diverts his mind and when a telephone call from a hot mama comes he becomes converted to jazz. Appeals through its novelty and fast tempo. Running time, 6 minutes. Spot it into a heavy program. A Hot Time In the Old Town Tonight (Song Cartoon — Paramount) Very Amusing DARN clever, that Fleischer chap. Here he displays his ingenuity again by taking a well-known and well-worn song and turning it into a delightful bit of foolishness. It's all in the cartoon work and the clever twists Fleischer gives his treatment. Recommended for any program and any audience, the harder- boiled, the better. Running time, 6 mins. With heavy or light feature, makes no dif- ference. This stands on its oivn. Short Subjects Campus Favorites (Pathe— Talker) Okay VAN BEUREN'S new Rice "Sportlight" is more musical than sporty, although pre- domination by college tunes takes little away from its entertainment value. Favorites of campus glee clubs are sung while the teams battle hard for honors. There's a boat race at Cornell, a baseball tilt between Princeton and Yale, and a football squabble elsewhere. Fine stuff. Running time, 9 minutes. Nice with a dramatic feature. Man Hunter ( Universal — Silent) Old Stuff TED CARSON as the Royal "Mountie," Lotus Thompson as the girl and a bunch of stereotyped bad men carry on in the usual manner in this condensed western. Need more be said ? J. Levigard directed again . Running time, 17 minutes. Only for kids and Western fans. Two Fresh Eggs (Pathe— Talker) Anything But Fresh TINNY jazz orchestra, weak singers, poor dancers and a blah story combine to make this an unconvincing two reel musical comedy. Wholly lacking in originality, the film is of the same type which has more or less flooded the market ever since someone discovered a use for a photo electric cell. Al St. John and Jimmy Aubrey supply the comedy, what little there is. They don't dis- appoint, but a heavier concentration of work from this team would have brightened up the subject considerably. Only one of the three dance numbers by the chorus clicks, the rest being pretty floppy. Monte Carter directed. He should forget it, and try again. Running time, about 20 minutes. Don't depend upon this too much for laughs. If you use it for comedy relief, hook a snappy cartoon. Barnyard Concert (Disney-Columbia — Sound) Amusing MICKEY MOUSE couducts an orchestra composed of various barnyard animals, the "Poet and Peasant" overture being played from start to finish. There are enough good gags in it to keep the chuckles going at a steady pace. Running time, 6 minutes. Good zvhere a program needs lightening. Humanettes (Radio — Talker) Hash FRANK NEWMAN, former Kansas City exhibitor, is credited with originating this novelty, consisting of actors' heads, poked through a black backdrop, being used with mini- ature forms in caricature style. It may be a novelty, but once is enough. The material sup- plied these "human marinnettes" is awful stuff, and the gags creak with age. Benny Rubin is featured, but he couldn't get a laugh out of an audience that was aching to laugh. Directed by Leigh Jason. Running time, 8 minutes. Run it with a strong bill. A Peep on the Deep (Radio — Talker) Good THE story is a cock-eyed affair, but Clark and McCullough, vaudeville favorites, keep the laughs coming at a rapid pace and demon- strate their box-office appeal in talker come- dies. In this case, Clark is mistaken by the crew of an ocean-going yacht for the captain, and he commands the vessel on the trip around the world, making it in 35 days and thereby breaking a record of some kind. He and his partner are furnished with a lot of gags that would sound foolish in print, but get the roars. The title is based on the fact that Clark swal- lows an egg whole, and thereupon whenever he opens his mouth the chick inside the egg peeps. It's crazy, but funny. Directed by Mark Sandrich. Running time, 21 minutes. Men Without Skirts (Radio — Talker) Fair HERE is the first of the two-reel comedies starring George K. Arthur and Karl Dane, and while it is packed with production values, its humor misses fire. In fact, for a major por- tion of the footage Arthur and Dane appear so amateurish that one wonders how they ever were considered comedians. Later the tempo is stepped up, but the few laughs garnered are due to the old pants-dropping stuff. In one in- stance, a hand grenade drops into the seat of Dane's pants — pulled down by Arthur in fright. That's enough explanation of the level of the humor in it. In addition, there are some wise- cracks that Noah told in the Ark. Yola D'Av- ril plays the feminine lead. The story centers about a couple of Yanks at the front in France, and the settings are impressive for a short sub- ject. Directed by Lewis R. Foster. Running time, 21 minutes. Will fit in with a society drama. The Golf Specialist (Radio — Talker) Dandy WC. FIELDS clicks a lot of laughs in • this amplification of the golf act he's used so many years on the stage. The action has been elaborated to a considerable extent, but it holds the attention throughout and keeps up a steady round of laughter. Fields' voice is ideal for talkers and his camera presence ex- cellent. All types of audiences will enjoy it. Directed by Monte Brice. Running time, 23 minutes. Use it to back up a weak feature. Warners Squash Rumors About New Stock Offer Warners will not offer new stock at $25 a share, contrary to rumors which have helped depress Warner stock in Wall Street circles. Another report had it that the divi- dend would be cut to $2, and this, too, has been dissipated. Talking Trailer Metro-Goldwyn-Mayer's Sensational Hit "THE BIG HOUSE" Get it from National Screen Service CHICAGO NEW YORK LOS ANGELES July 5, 1930 Motion Picture N e iv s 42c Situation Desperate Did you hear the story" about the producer who met an actor friend on the boulevard? "S-s-say," stuttered the actor, "c-c-can you 1-1-lend me t-t-ten bucks until this t-t-talkie craze b-b-blows over?" — Harrison Carroll in L. A. Herald. Urbansky Bids High For Ohio Chain of 10 Cleveland, O. — The ten theatres of Ohio Amuse. Co. offered at auction in Judge Baer's court, went to Greater Cleveland Realty Co., of which Thomas Urbansky is president. Urbansky offered $161,379 for all the houses with the exception of the Capi- tol and Savoy, including chattel rights to all ten houses. John Kalafat bid $106,000 for the entire circuit. M. B. Horowitz of the Washington offered $52,000 for the Five Points theatre, and an additional $5,000 for the Knickerbocker. After all bids were in, Judge Baer announced that he would take them under advisement, later announcing successful bidder. Houses of the chain are: Jewel, Savoy, Dennison Square, Five Points, U-No-Gar- den, Capitol, Knickerbocker, Lincoln and Southern. Kelley Promoted to S. S. Buyer for RKO in West Jack L. Kelley, RKO's director of theatres in Chicago, will headquarter in New York where he will have entire supervision over short subject buying for houses west of the Windy City. The promotion brings about a number of staff changes, with Michael Poller becoming assistant to Jules Levy, general manager of film booking, and John J. O'Connor in charge of booking Metropolitan circuit, as- sisted by Marie G. Tracy. Fred Meyers will supervise booking of straight film houses in the East, assisted by Julie Nincheri, and Sam Lefkowitz will supervise booking of theatres east of Chi- cago, assisted by Anne Busch. Warner New President Of M. P. Relief Fund Hollywood — Jack Warner was elected president of the Motion Picture Relief Fund at annual meeting held at Pickfair. Other officers elected include Nicholas M. Schenck, first vice-president ; Mary Pickford, second vice-president ; Will H. Hays, third vice- president ; Conrad Nagel, fourth vice-presi- dent ; M. C. Levee, treasurer ; A. W. Stock- man, secretary. Trustees elected for the three year term are : Fred Beetson, Charles Chaplin, Wil- liam S. Hart, Jesse L. Lasky, E. H. Allen, Winfield Sheehan, Antonio Moreno, Milton Sills, J. L. Warner, and Ronald Colman. Division Heads Confer Herb Mclntyre, western division Pathe sales chief, is in New York for conferences with Phil Reisman, general sales manager. Harry Lorch and Harry Graham, Middle West executives, already are in New York. Vaude Socked Midships in K.C.; Midland Cuts It Out Kansas City — Loew's Midland has in- augurated a summer policy of eight weeks' duration which consists of straight picture programs, a price cut and Friday openings. Vaudeville has been eliminated for the time being, at least. The programs are to consist of feature, corned}-, cartoon, news, and trailers. The Midland, which has a capacity of 4,000, formerly charged sixty cents top price, and is now to play to a forty cents top. Since the Pantages cut out vaudeville some time ago, this makes the Mainstreet the last stronghold of vaudeville in Kan- sas City at the present time. Thugs Nab $200; Pass Up $250 More; Now in Jail Seattle — A short time after they held up three employees of the Embassy, sec- ond run house in the heart of the city's business district, two men were arrested and lodged in jail by the police. They have been identified by theatre employees. The hold-up occurred earl)' in the eve- ning and the bandits obtained more than $200 in cash from the box-office, over- looking more than $250 in a sack on the floor. Bankruptcy Closes Up Duffy Chain on Coast San Francisco — All houses in the Duffy string at Los Angeles, Oakland and 'Frisco are dark following an order from Receiver G. A. Blanchard, who closed the theatres pending "readjustment and reorganization," necessitated because of bankruptcy proceed- ings. First creditors' meeting has already been held and further action will be outlined at the next confab. Bell and St. Clair Get "U" One-Picture Contracts Hollywood— Universal has signed one- picture contracts with Monta Bell and Mai St. Clair to direct for that company. Ho- bart Henley is also reported to have con- tracted with Universal to direct the talker remake of "The Flirt" which is on the schedule for production in the late fall. Henley made the original silent version of "The Flirt" several years ago. Exhibitor Opens 4 Houses In 1 Week; Lives to Tell Pembroke, Ont. — Meet an ambitious ex- hibitor : the Pembroke Ottawa Valley Amusement Co., which opened four theatres in a week and lives to tell the story. The houses are in Pembroke, Renfrew, Arnprior and Almonte. All of them are named O'Brien as a beau geste to Senator O'Brien, who backs the company. J. H. Bruck is general manager. St. Louis to Honor Greenman St. Louis — Film row will celebrate Harry Greenman's 25th anniversary in the theatre field at a banquet scheduled for July 9 at the Chase Hotel. Greenman is now manag- ing Fox's house on Grand and Washington Blvds. Gov. Henry Caulfield and Mayor Victor Miller are on the guest list. Fox will supply entertainment, using a Fanchon & Marco show. Back in the Army Hollywood — When Buster Keaton introduced Jack Mintz, assistant direc- tor on his new M-G-M army picture, to Billy Steele, one of the actors, they all got a surprise. For the two had last met in the Argonne, when both were wounded in action. They had never seen each other since. Sources Used in S. M. P. E. Progress Fall Report (Continued from page 27) 1S V. S. Pat. 1,738,054; Brit. Pat. 321,540; French Pais. 33,191, 33,487, 33,724 (add. 635,828), 652,735, 654,750; Ger. Pats. 476,041, 483,894. " Ex. Herald-World, 98, Sect. 1 (Jan. 18, 1930), p. 35. 20 Los Angeles Times, Cream Sheet Section (Mar. 23, 1930). 21 Ex. Herald-World. 99 (Apr. 5, 1930), p. 11. 22 Filmtechnik, 5 (Nov. 9, 1929), p. 465. 23Schultz, R.: Filmtechnik, 5 (Nov. 9, 1929), p. 467. 24 Henley, A. T.: Kinemat. Weekly, 152 (Oct. 3, 1929), p. 61. -'-Film Daily, 51 (Feb. 9, 1930), p. 11. 26 Bioscope, 80 (Aug. 21, 1927), p. 37; also Kine- mat. Weekly, 151 (Sept. 19. 1929), p. 43. 27 Umbehr, H.: Filmtechnik, 5 (Nov. 9, 1929), p. 470. 28 Danashew, A.: International Phot., 1 (Dec. 1929), p. 7. 28 Emmermann, C, and Seeber, G. : Filmtechnik, 5 (Aug. 31, 1929), p. 381. ■" Xoulei, L.: Photo-Revue, 41 (July 1, 1929), p. 195. 31 Ex. Daily Review and Mot. Pict. Today, 26 (Nov. 30. 1929), p. 12. 32 U. S. Pat. 1,729,520; Ger. Pat. 475,981; Fr. Pat. 650,957. 33 Stull, W.: Amcr. Cinemat., 10 (Feb. 1930), p. 9. 34 Everleigh, L. : Bioscope^ 80 (Aug. 7, 1929), p. iii. 35 Natebus, F. : Filmtechnik, 5 (Nov. 23, 1929), p. 496. 36 Fear, R. G.: Intemat. Phot., 1 (Oct., 1929), p. 41. 37 Amer. Cinemat. 10 (Jan., 1930). p. 11. 3S Lubitsch, E.: Amer. Cinemat., 10 (Nov., 1929), p. 5. 39 Cowan, L.: J. Soc. Mot. Pict. Eng., 14 (Jan., 1930), p. 108; also Report of the Standards and Nomenclature Committee, ibid., p. 131. 40 Owen, R.: Intemat. Phot., 1 (Oct., 1929), p. 14; also Mot. Pict., 5 (Oct., 1929), p. 7. 41 Lieberenz, P. L.: Filmtechnik, 5 (Oct. 12, 1929), p. 436. 42 Seeber, G. : Filmtechnik, 5 (Nov. 23, 1929), -p. 497. "Smack, J. C: /. Soc. Mot. Pict. Eng., 14 (Apr., 1930), p. 384. 14 Henri-Robert, J.: Bull. soc. franc, phot., 16 (May, 1929), p. 141. 45Jonson, G.: Intemat. Phot., 1 (Dec, 1929), p. 39. 411 Intemat. Phot., 2 (Feb., 1930), p. 16. 47 Lichtenstein, W. : Filmtechnik, 5 (June 8, 1929), p. 248. 48 Mohr, H. : Amer. Cinemat., 10 (Nov., 1929), p. 34. 49 U. S. Pats. Re. 17,443 of 1,355,543; 1,719,205; 1,720,744; 1,730,045; Canad. Pats. 290,803; 293,037; Brit. Pats. 311,411; 314,001; 314,991; 315,360; 316,- 255: 316,302; 317,489; 319,406; 320,378; 320,379; 321,683; Ger. Pats. 471,058; 473,948; 474,055; 477,- 807; 478,904; 480,588; 41,165; 483,736; 483,743; 483,- 805; 484,625; 485,236; French Pats. 633,405 (2nd add. 32,870); 633,180 (add. 33,466): 614,421 (add 32,830); 650,949; 651,512; 652,214; 652,298; 652,642; 657,082. 31 Kinotechnik. 11 (Mar. 5. 1929), p. 124. 51 Ger. Pats. 474,650; 485,413. 52 Filmtechnik, 5 (May 11, 1929), p. 214. "Emmermann, C. : Phot. Chronik, 36 (May 28, 1929). p. 205. 54 McCoy, J. L.. /. Soc. Mot. Pict. Eng., 14 (Mar., 1930), p. 357. 55 Fr. Pat. 651, 580. Bell to Make "East is West" Hollywood — Monta Bell has been signed by Carl Laemmle, Jr., to direct "East is West," which will star Lupe Velez. Con- stance Talmadge starred in the silent ver- sion of the play by Samuel Shipman and John B. Hymer. Writers Get Contracts Hollywood — Denison Clift and Marie Baumer, Paramount staff writers, have signed new contracts. Clift's next assign- ment will be adaptation of a Nancy Carroll production and Miss Baumer is writing the dialogue for a future Richard Arlen story. 42d Motion Picture News July 5, 1930 Houses in Loop Adopt New Policy Of Open Bookings Radical changes in booking policies in Loop theatres have been noted recently. The Fox Munroe, knocking down its ad- missions to a 25c-40c schedule with the in- auguration of an open product policy, took the Universal picture, "Young Desire." It formerly used Fox second runs. The RKO Woods took "The Richest Man in the World" (M-G-M) in mid-week, representing the first time in years a Cos- mopolitan production has had a Loop open- ing in any but a B. & K. house. "Richest Man" is Louis Mann's first picture of the company's new product. The other departure was noted at War- ners' Orpheum, which took "The Divorcee" (M-G-M) for its third Loop week. This picture is playing in Chicago on a "pink" (adults only) permit. It did tremendous business in its first week at the Chicago (B. & K.) and showed its exceptional quali- fications by being sent into the Oriental for a second Loop week, an unusual procedure here. B. & K. then gave it to the Paradise, Uptown and Tivoli theatres simultaneously. This week it is playing the Orpheum con- currently with B. & K.'s Riviera and Hard- ing theatres. With it, the Orpheum inaugurates a change in policy from a first to a second run house, and during a trial period of this policy will use everybody's product. If profitable, the policy may be permanently adopted, according to Max Schlott, manager. Warner Golf Bugs to Get Chance to Swear The Chicago Warner Club will launch its summer social season July 10 with a golf tournament at Cog Hill Country Club. The following sharp-shooters are favorites to carry away the bulk of the trophies to be awarded: Earl Silverman, Bill Lyman, Jimmy Coston, Sheldon Shulz, Norman Moray, Clarence Parrish, Ward Perry, Walter Donovan, Carl Leserman, Tom Gil- liam and H. F. Neil. This event will be followed on August 2 with a picnic outing at a location to be designated later. Publix Managers Meet Convention of Publix managers of the Chicago and Detroit divisions opened at the Edgewater Beach Hotel here, July 1. TWO barefoot girls from Marion, la., were jugged by local gendarmes when picked up on the streets here after an unsuccessful effort to get to Hollywood and be starred in pictures. The gals related that they had at- tained Phoenix, Ariz., when the dough and shoes gave out, and then managed to get back here without either. Held here until pa drove in with the fliv from Marion. Evelyn Laye, English prima donna, transfer- ring luggage here en route to Hollywood, zvhere she will make "Lilli" for Samuel Gold- zvyn. The Sons of Italy running a benefit perform- ance at the Majestic with pictures of the royal wedding of Prince Humbert to Marie Jose of Belgium as the draw. This picture, an official Italian government film of the ceremony, did three weeks of stand-out biz at a Little Italy theatre here previously. Jack Miller to the 5-5-5 conference at At- lantic City. * * * B. & K. making a bid for return patronage during Will Rogers' week at the Chicago by advertising "new program each day." Rogers' impromptu chatter the basis for the ad. Al Kvale finished his trial week as m. c. at the Oriental and was replaced by Frankie Masters. Frankie's second trial in the house. * * * Hal Young to N. Y. C. on biz. * * * Midwest Enterprises about to open the new Midwest at Oklahoma City, proclaiming it to be the "finest in the state." * * * Joe Hartman, formerly salesman here for Educational, now handling the short subject end for Tiffany locally. Howard Winner here to handle the national angle stuff for Universal Newsreel, working under the Kinogram home office. * * * Harley L. Clarke elected a director of the Central Trust Co. here. * * * B. & K. putting out the hand of welcome in its advertising in the dailies to 15,000 Ro- tarians here for organization's Silver Jubilee convention. * * * Henri Ellman to Nezv York for the final conferences on Tiffany's new production sched- ule, not settled at the national convention here. * * * Nice comments on United Artists' pre-view of "Raffles" at the United Artists theatre here. * * * /. R. MacPherson, assistant manager of Ara- When Was Regal Opened? Problem Is a Tax Puzzle The building housing the Regal, B. & K.'s large south side colored show house, was permitted to escape paying more than $31,- 000 in 1928 taxes as a result of the errone- ous exemption of the building by the board of assessors and the refusal of the board of review to take subsequent action in the mat- ter, state tax commission auditors charge. The building, which covers almost a square block, contains in addition to the theatre, a ballroom, department store and drug store. The original appraisal of the property placed the full value of the land at $594,767, the assessed valuation being $220,066, and the full value of the building at $1,505,776, the assessed valuation being $557,138. The owner, Harry M. Englestein, filed a complaint with the board of assessors last October. He claimed the building was not completed by April 1, 1928, and that the land value was excessive. Two hearings on the complaint were subsequently held, for the first of which the state's auditors were unable to find any record. It is sup- posed that at that hearing the building was ordered taken off the books for 1928. At the second hearing the land was reduced in assessed valuation from $220,066 to $156,- 314 on the argument by the owner that the land was 'vacant April 1, 1928, and there- fore was not worth as much as if it had been improved. The auditors charge that their investiga- tion revealed that the building was com- pleted and occupied in the fall of 1927, and quoted a community newspaper article an- nouncing an inaugural performance on Thanksgiving Day, 1927. tion-al Screen Sennce here, back at work after a lengthy illness. * * * Louie Abramson and Ann Bar welded on Sunday, now honeymooning it in the east. * * * Charlie Lowenberg back from the land of missing men. * * * Jay Fagan, manager of the Regal, doing an eastern intermission. * * * Henry Hcrbel on the sick list. * * * The father of Henry Rudda, manager of tine Lane Court, killed in an automobile acci- dent. KANE July 5, 1930 Motion Picture News 42e Credit Rules and Contract Breaches Make Adoption of Deposits Certain Mae Likes Byrd Chicago — Mae Tinee, Chicago Tribune motion picture critic, has made a habit of bestowing asterisks on pro- ductions she reviews, four stars indicating to the world that the film thus honored was, in the infallible one's opinion, ace high. But Mae, or Frances, as her friends call her, couldn't find enough adjectives for "With Byrd at the South Pole," so she gave it five stars. It's the first time in history. Olsen & Johnson, Oakie and Jessel, Chi Name Draws The name draw battle in the Loop be- tween Publix-B. & K. and R-K-0 continues, with B. & K. announcing this week that Jack Oakie will appear in person on the stage of the Chicago for the week beginning July 11. Will Rogers just completed a week at the same theatre, constituting, it is said, his first personal appearance in any picture house. The Chicago grossed $62,000 during the week of Rogers' appearance, $9,000 of which went to the comedian, leaving the house a balance well above average. George Jessel was R-K-O's name draw at the Palace during Rogers' engagement at the Chicago, while the R-K-0 State- Lake headlined the comedy team, Olsen and Johnson, the same week. Other equally well known name draws are in prospect for both houses, R-K-O officials here state. B. & K. is also lining up some new draw- ing names for the Oriental, the circuit's other Loop presentation house. The new competition between the circuits had its inception when the Palace switched from a two-a-day house to a vaude-film policy with name draws recently. Women Dictate And Limit Kisses, Says Mrs. Winter Mrs. Alice Ames Winter won votes for the Hays' organization in a talk delivered before members of the Woman's City Club here last week. She spoke of the "length to which Holly- wood producers have come to depend upon their women customers in matters of pro- duction guidance" and said that "women audiences dictate in matters of production taste, even determining the footage given to movie kisses." The reaction of her audience was ample testimony of the value of Mrs. Winter to the producers' organization. Gateway, Built For Sound, Gets Swank Opening A mile-long parade of decorated automo- biles stirred up the northwest side business district in advance of a pre-view opening of Publix-B. & K.'s new Gateway, the first of the circuit's houses to be built on prin- ciples dictated by sound reproduction con- siderations. The house's acoustics, accord- ing to local engineers, is as near perfection as has yet been reached by local theatres. The Gateway also offers extensive free parking facilities to patrons, a second fea- ture new to local theatres and one that will be copied in later Publix theatre construc- tion here. The pre-view opening was attended by neighborhood dignitaries, film and theatre men and picture critics of the local dailies. The latter were fed at the Hotel Sherman in advance of the performance and recip- rocated handsomely with their best "theatre- opening-adjectives." Baby Contest is Business Builder A neighborhood baby contest is bringing them to the Portage Park theatre (Fox). Hundreds of youngsters have been entered in the preliminary events by their doting parents. The 25 best will be selected in the preliminaries, and from these- final win- ners will be chosen by the audience. A first prize of $50 in cash has been posted, with numerous secondary prizes also to be awarded. Shears for the "Arties" The Cinema Art Theatre has adopted a policy of double features, and while the change may have been due to business depression 'tis said that the Chicago long hair trade is not what it used to be. Bad Faith of Theatre Owners Reason, Exchangemen in Chicago State Two factors, it is now apparent, will make demands for deposits a common occur- rence here when local exchanges start to sell new product. The first, as reported in Motion Picture News several weeks ago, is the unified interpretation of the new credit rulings made at a recent meeting of the Chicago Film Board of Trade. This interpretation, agreed to by all exchanges represented, calls for a demand for deposits from any and all ex- hibitors whose credit rating is the least bit doubtful. Any C. I. (credit inadequate) rat- ing is certain to mean that a deposit will be asked for when the exhibitor so rated asks for a play date, local exchange men agreed. Many Breaches in Contract The second factor is the continued in- crease in the number of cases of contract breaches which exchanges have had to bring to court for settlement. A survey of all local exchanges conducted by Motion Picture News several months ago revealed that those having no contract cases in courts were the exception. A later survey reveals that court actions have been on the increase through- out the state in recent months, with the average number of cases pending in various courts at any one time ranging from three to ten. Many of the exchanges here are bringing actions in the downstate courts which, they find, are appreciably less congested than the city courts, making for earlier hearings and quicker settlements. The court's, save in ex- ceptional cases, invariably uphold the con- tract and find in favor of the exchange, film men here report. Both factors, they say, will make certain an increasing demand for deposits in the future. $1,000,000 House for Aurora Aurora, 111. — This town will have a mil- lion dollar picture house, planned on the site of the theatre which formerly served as the former Temple of Music at the Pan- America Exposition in Buffalo, in which President McKinley was wounded Sept. 6, 1901. The building was moved from Buf- falo to Aurora in sections at the close of the exposition. "Blue" Law Wins Benton, 111. — City fathers refused to con- sider a petition to vote upon repeal of the Sunday closing law because there were in- sufficient signatures on the paper. Miller Buys from Nelson Quincy, 111. — The Star is now owned by John Miller, who purchased from Herman Nelson. W. E. in Vet Hospitals Veterans Bureau has ordered ERPI in- stallations for 68 hospitals, which house thousands of sick and wounded soldiers. 42f First Outdoor Talker in Europe Being Completed Naples, Italy — With the completion this week of exterior scenes for "City of Song," Europe's first outdoor talker soon will be an accomplished fact, marking a definite repercussion of the American trend toward this type of production. The greater part of the production has been filmed with sound in authentic locations in Naples, Pompeii and Capri. Interiors will be filmed in London. The production, which is an English-Ger- Motion Picture News man bi-lingual, is being made by British Sound-Film Productions, Ufa, and a Tobis- Klangfilm subsidiary. The sound apparatus is a combination of BTP (De Forest) and Tobis. The general director is Carmine Gal- lone, Italian director, who made "The Last Days of Pompeii." The associate director for the British version is Harcourt Tem- pleton. The chief feminine role in the German version is played by Brigitte Helm, lent by Ufa ; her counterpart in the English ver- sion is Betty Stockfield. BELL & HOWELL Pr EC IS I O N makes Simplicity Practical {above) Dial of precision instrument used for test- ing hardness of tools and metals used in manufac- ture of Bell & Howell cinemachinery. (at right) Bell & Howell engineer testing hardness of a punch used in the B & H perforator for wide film. EARLY designs in cinemachin- ery called for many controls and moving parts. To these fund- amental designs Bell & Howell Engineers brought precision, de- pendability, and simplicity which freed the industry for the achieve- ment of accomplishments which mark it as one of the wonders of the modern world. At your disposal today is the experience and facilities of the Bell & Howell Engineering De- velopment Laboratories, which perfected the Standard Cameras, Perforators, Splicers, and Printers upon which the industry largely depends. Bring your problems to these engi- neers. Consultation on all phases of sound installations especially invited. A New Eyemo for your local News Reel With seven speeds, 3-lens turret, and built-in hand crank for op- tional use, the new 35 mm. Eyemo presents the theater owner and local news reel cameraman with unmatched versatility in a hand-held professional camera. Turret holds lenses ordinarily used on the Eyemo. One Cooke 47 mm. F 2.5 lens furnished as standard equipment. Hand-crank speed automatically controlled. New B & H Special Camera and Projector Lens Cleaning Kit After months of research, Bell & Howell have perfected a camera and projection lens cleaning fluid which leaves the lens perfectly clean without damaging the glass by blemish or stain. Special chamois, lintless linen, and camel's hair brush ate provided. Price $2.00 at B & H dealers' or write today for literature. BELL & HOWELL BELL & HOWELL CO, Dept. S, 1852 Larchmont Ave., Chicago, 111. < New York, 11 West 42nd Street Hollywood, 6324 Santa Monica Blvd. t London (B & H Co., Ltd.) 320 Regent Street > Established 1907 T fiH M M IP July 5, 1930 Another Case of Hollywood Luck Hollywood — Jeanette Loff secured her term contract with Universal as a result of a Multicolor screen test made for Pathe. She was under stock contract to Pathe nearly a year ago, appearing infrequently in supporting casts. One day, Pathe want- ed to have some tests of the Multicolor process made and Miss Loff was called because she was between pictures. Some time later, Multicolor officials took the Pathe test over to Universal to show the quality of color that could be obtained via that process. Getting a slant at Jeanette Loff in the test, Universal found Pathe was not renewing her option and deal was made for a term contract with her. Then she was assigned a fea- tured spot in the "King of Jazz." Just another method of getting breaks in Hollywood. Judgments of $5,000 For Injury in Theatre Albany — Two judgments amounting to $5,000 have been returned against the Royal Theatre Corp., owning and operating the Royal, downtown house, as the result of injuries sustained by Mrs. Mary E. Getz, who fell into the orchestra pit in March, 1929. The woman obtained an award of $4,000 for injuries to her spine. She had asked for $25,000. Her husband, who had asked for $2,500 for loss of his wife's serv- ices and companionship, was awarded $1,- 000. The woman claimed that there was no railing about the pit and that she was under the impression she was stepping in- to a row of seats when she fell. Albanu First Runs To Stay Open All Summer Albany — Business is off at many of the first run theatres here and some of the houses are staging shows particularly for children in attempting to boost dwindling receipts. No houses will be closed, how- ever, during the summer. Up until the last two or three weeks, business has been up to par, for summer months. The recent hot spell, however, brought a big slump and there is no evidence at present of return- ing business. Movie Star Rotogravures Just Out. 25c Sellers. Ready for Framing 0 Up to 1,000 Sc Each 1,000 or Over 4c Each Nancy Carroll. Janet Gaynor. Charles Parrell. (Ircta Carbo. Jnhn Barrymore, Maurice Chevalier. Dolores Costello, Bebe Daniels. Conrad Naftel. John Boles. Marilyn Miller. Clara Bow. Ronald Colman. Win. Haines, Ramon Novarro. John Gilbert. Buddy Rogers. Rudy Vallee. Richard Dll, Richard Barthelmess. Mary Brian. Auce White. Joan Crawford. Norma Shearer. Actual Size ■J'.'M:1," and 11x14 In. Write for Set of "FREE SAMPLES" One-Fourth Deposit on C. O. D. Orders. M. E. MOSS (B) PUB. CO., Hartford, Conn. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way New York July 5, 1930 Motion Picture News 42g MANAGERS' ROUND TABLE CLUB Charles E. Lewis Qhaltman and £ctitat. O7 c/Vcdionat of^focccdwrv QfcThon'men- cyrfeetina- ir, MOTION PICTURE NEWS C^e4y QVeek^fot.c\{utual Sefu/tt and ^Ptotrbeff/ en ^ Conducted By An Exhubitor For Exhibitors A Day Off? XT 7E hit on a rather novel idea a \\ short time ago when we se- lected letters and contribu- tions to the tune of about fifty. These were divided into two groups. Half from apparently happy man- agers and half from those whose letters carried a sort of, well, you know what we mean, unhappy or disgruntled undercurrent. To these groups we dispatched letters asking whether they had reg- ular days off and also, whether they were going to get a vacation with pay this summer. Here is the answer : almost every one of the "happy boys" were get- ting their regular days off and most were scheduled for a vacation of either one or two weeks. The "un- happy group" in about seventy- five per cent of the answers hardly ever had a day off and what they called us, for bringing up that remote pos- sibility of a real vacation, is no- body's business. Then this morning our mail in- cluded a letter from a real honest- to-goodness showman. A man we would stand up for on the record of his experience and ability any day. His state of mind has reached the point where he says : ". . . if any of the executives, near executives, stool pigeons or checkers ever blow in and you're not right on the spot .... it's just too bad. To ever have your assist- ant say, 'You're down to the news- paper office.' Instant dismissal. TABLE OF CONTENTS r Zigmond Dresses Up His Stunts « Walker Says It With Pen and Ink f Ralph Phillips Getting Along Fine f Chris. Georgas Stages a Parade f Glasman Promoted Free Printing * Frost Has a Novel Ballyhoo | "Civic Contacts"— By O. Fred Glass If Cahill's Gag Was Good ^f Leonard Grossman Talks About Cuba ^f All About Lenny Freund! « Krier Put On the Ritz '\ Mumford's Matinees Clicking f Ray Meyersick Pulled a Corker "|f Howard Digs Out a Couple If "An Open Letter"— By P. A. McGuire If Harrison Hit Waco 1 Blue Ribbon Month in Tampa ' Bamberger's Tie-up Profitable 1f "Theatre Management"— By H. A. Fol 1 Hick's Food Show Clicked If Mahoney Tied Up Golf Courses 1f Fleet Robinson Sold Them If "Buddy" Webber Got a Thrill ff Merritt Cashed In on Graduation ?f Rudy Born's Flower Tie-up If "Advertising's Priceless Ingredient" 1f Damon Has a Stellar Quartette If Merle Blair Reports f Oscar Is Very Active f Swanson Creates Fine Fronts ,f Sherred Sold "Journey's End" If Irving Cohen Uses Good Mediums If Murphy Takes Local Movies f Earle Holden Packs Them In If Bert Bickord Makes a Catch If Fulton Boosts Theme Songs 7 Howe Says "I'se Regusted!" If Cohen Goes After High B. O. If "Some Good Pointers" f Bucholtz Introduced Star If Charles Copperman's Tie-ups If Helbig Receives Paper Co-operation f "Latest New Members" And you and I both know damn well that you CAN profitably spend a hell of a lot of time around a newspaper office. How about tie- ups ? I don't pretend to exploit any more. Why? Simply because I'm expected to be right on the spot .... mornings, noon, afternoon and nights. I had an excellent idea that I could have tied up 40 local stores on. I called the division manager of the territory, got it OKed, but it would have been necessary for me to call on each local manager to ex- plain the idea. Did I do it? Not on your sweet life Do I go out to luncheon clubs .... masonic meet- ings, etc? No, sir. I stick right on the stool, work my floor, collect my salary. AND when they sneak in on me, I'm right on the well-known job." Now don't make a mistake, boys. This chap is not a pessimist or chronic kicker. He's peppy, a cork- ing showman, and loyal as a man can humanly be ; but the shake-ups, reorganizations, etc., have left him high and dry when it comes to a day off every week or so, and as for a vacation .... he will probably have to go to the hospital to get away with it. . . .and then they'll proba- bly take him off the payroll until he returns. To quote him again, "If circuits can't trust their managers to take off a few hours once a week right in the town where he is working, they ought to dig themselves up some new managers." Amen. "Chick" 42h Motion Picture News July 5, 1930 MA.NACERT ROUND TABLE CLUB Zigmond Added A New Slant To The "Locked Door" Gag One of the main reasons for the showman success of Jer- ome Zigmond, manager of the Avalon Theatre in Grand Junction, Colo., is his pen- chant for sticking new angles on gags that have been used before, and when he played "The Locked Door" he brought his showmanship into play and effected a stunt that had them talking for days. First, he tied up with the Piggly-Wiggly Grocery Stores and they furnished gratis $25 worth of groceries to the person lucky enough to open the door of a safe lodged in the lobby of the theatre. The advantage of this stunt was that there was no cost for keys, as in the other "Locked Dcor" gags that we have shown on these pages, except those special tie-ups with locksmiths; and instead of a lock, Zigmond used a safe and had the com- binations printed on a circular on which was also a detailed explanation of the contest and the prize to be awarded as well as mention of picture, theatre and playdates. It was possible to have a different combination on every slip at no more cost than ordinary circulars. This was due to the printer having a numbering machine and turning it back at every hundred and changing one of the other numbers. Zigmond figured that there is a certain fascination that you get working a safe combination that does not surround an ordinary lock and key stunt. Most persons have never had the opportunity of working a safe and the people in Grand Junc- tion seemed to get a lot of pleasure out of it. And, incidentally, it was first necessary to purchase a ticket at the box office before one was entitled to work the safe combination. The stunt had a bunch of people grouped about the safe from the time the house opened until it closed and as this was the first time the gag had ever been used it met with more than the usual amount of word of mouth publicity and subsequent box-office business. And as this is what Jerome is constantly striving for, it seems that he is hitting the mark quite often. Walker Says It With Pen And Ink From Haver straw Our good friend, G. W. Walker of the Capitol Thea- tre, Haverstraw, N. Y., be- lieves in saying it, not only in words, but with pen and ink sketches, and in order that you — may better understand what we are talking about, we have reproduced a sketch which oc- cupied a prominent spot in one of his letters to Club head- quarters. Walker, in the event you don't know it, has had a most inter- esting career in the show business, and besides has spent many years at cartoon work for many publications, includ- ing Motion Picture News about fifteen years ago. Another accomplishment, and a mighty good one, too, is his being a projectionist, and in these days, when the booth is both the heart and the mouth of the mod- ern theatres' entertainment, knowing a whole lot about projection and sound equip- ment constitutes a most im- portant portion of any real manager's work. That he headed himself in the right direction has been proven by the fact that he took over this theatre and, be- sides managing it, he is the sole owner. At any rate, it clearly demonstrates that if his ideas of theatre management and showmanship were not all they should be, he would not be meeting with the success that he is. We would like to hear a whole lot more from this progres- sive showman and would welcome the opportunity of saying more about him on the pages of the Round Table Club. What do you say, Walker? Will you accommodate us? It Costs You Nothing to Belong to the MANAGERS' ROUND TABLE CLUB And see what marvellous benefits you derive from this organization! A great many showmen (we know) have been just on the verge of joining the Managers' Round Table Club, but have neglected to do so largely through oversight. We suggest that YOU get full information about this great army of showmen and then decide once and for all whether you want to join. The mere fact that so many live-wire showmen already belong to the organization — that they represent the cream of the show-world — every branch of theatre management — that not a single one was induced by a salesman or any other sort of solicitation other than through the actual activi- ties of the Club and the word-of-mouth praise that has spread from one end of the world to the other — but joined after simply reading the facts about what the Club does for its members — all these are indications that it is worth your while at least to get these facts as quickly as possible, and then (if you want to) join and get the benefits that such association with fellow showmen is bound to bring. IT HAS ALMOST REACHED THE POINT WHERE IT IS NOT A QUESTION OF WHO BELONGS TO THE CLUB— BUT, WHO DOESN'T BELONG TO IT! "All For One And One For All " July 5 , 19 3 0 Motion Picture N etv s 43 MANACEKJ' ROUND TADLE CLUBi Scotch Band Was Means For Sewing Publicity Tight Sufficient evidence that Ralph Phillips IS ^^rfcre'^Tha,,:! Doing Great Work nooga, Term., is displaying j~ _ _ . . . . showmanship is seen in the On Merchandising recent exploitation stunt he ' conceived in the form of an "etiquette" throw-away to plug "Such Men Are Dangerous." The unique herald contained a list of seven pertinent ques- tions which were headed by the title. "Is It Correct?" The questions asked the correct thing to do under certain circum- stances and according to first hand reports right from Ralph himself the questions caused more word-of-mouth publicity than anything he has tried in months. The novelty tied in with the picture by closing with "Whether these are right or wrong, you must see Elinor Glyn's smart society romance "Such Men Are Dangerous." In addition to this, his activities also numbered window tie- ups in jewelry stores, florists' shops, men's clothing stores, la- dies' dress shops, a book store window display, three days radio announcement in advance and an essay contest on "Should a pretty girl ever marry for wealth alone?" which was suggested by the theme of the picture. These numerous activities resulted in the theatre doing better than average business. We're glad to note that Ralph is step- ping out and selling his shows down there and we know he will continue the active work. The photo we are reproduc- ing below will show you what a "natural" the "Cohens and Kellys in Scotland" offered to Chris Georgas, manager of the Classic Theatre in Owen Sound, Ontario, Can., when it came to exploiting it and how he exploited it. With Scotch bands abounding around the cities of the vari- ous provinces, Georgas was enabled to recruit an outfit of Highlanders and have them parade about town plugging the picture. The seven men. preceded by a youngster in uniform i < leorgas' heir by the way), bearing a banner plugging the picture, attracted plenty of attention tn the show at the Classic. The band paraded about the main streets and the more thickly populated neighborhoods, caus- ing windows to be raised and heads stuck out. The value of the stunt was seen in the subsequent business that marked the run of the film. We think that exploitation angles of this sort should prove especially well, considering where Georgas is located, and from what we have seen of his work to date we believe he is of the same opinion. We are glad to see that he is displaying showmanship along these lines and we know that he will keep it up. How about it, Chris? You know, to keep along with the leaders in the Canadian division of the Club, you have to be pretty active; in fact, you have to be active all the time. So keep us posted on whatever else you are doing so that we may rank you in the position your stunts entitle you to. Oke? • In order to sell his picture, "The Golden Calf" to the residents of Ogden, Utah, R. C. Glasman, manager of the Orpheum Theatre, did some "ankling" around and promoted a special contest. The tie-up was made with a Knitting Company who put out 4,000 cards calling attention to the fact that El Brendel was unusually interested in hosiery that they (the Knitting Co.) were having a contest somewhat similar to that in the picture. HHHHH Glasman Promoted Free Printing To Plug His Picture Program Reader Mere is an interesting program reader used as one of a series by J. J. Dempsey at the Strand Theatre in Dorchester, Mass. We recommend it to any theatre whose policy permits the use of material of this kind. Pride is a natural human trait possessed in some degree by all of us. It has its outlets in different degrees and its objects embrace things both material and imaginary. We may be justly proud of the ownership of a home, and we speak of it as any proud owner would, dwelling with honest feeling on its beauty, its location, its modern improvements and comfort. We may be proud of our car and boast about its speed, its pick-up, its dependability and the mileage we get on gas. We may be proud of an infinity of things from a golf club to a mansion. And why? Because in the joy of possession is inter- mingled the pride that they represent our choice, our selection of these particular objects from any number of others which we might have chosen. And then why should we not have that same feeling toward the theatre we have chosen as our regular place of motion pic- ture amusement? It cannot be denied that today the theatre is one of the strongest factors in American life. The weekly attendance throughout the country in theatres of all kinds emphasizes this fact. The fact that you are here is evidence that you have chosen this theatre as your theatre. You have chosen it from a number of others for various reasons, its proximity, its structural beauty, its high-class programs, its smooth running shows and its service. In other words, it is another possession of yours and which on that account should on occasions be the recipient of praise to those who have not become acquainted with it. It is a just pride. We do not believe that anywhere is there a neighborhood theatre that exceeds this one in the attributes of a good theatre, and for this reason we are proud and would like to pass this feeling on to you because it is on our part not only a feeling of pride for the beautiful theatre we have, but a bigger and better pride in the fact that we are proud of you, as our patrons, and we just can't help telling you about it. The copy on the card further stated that a young lady dis- playing hosiery would be in the store window from 2 to 5 P.M. on the two days current with the showing of the picture. And all that was necessary to win one of the prizes was to guess the size of the calf of the girl's leg. The estimates were made on the card that had been dis- tributed in advance. So popular was the stunt that there were over 250 guesses handed in on the first day and nearly a thou- sand more on the next day. The other side of the card distributed by the Knitting Co. carried copy about the picture, theatre and playdates as well as tying up the contest to the picture. The stunt proved very popular as was evidenced from the returns submitted and was an excellent medium for advertising the picture. An angle that helped a lot Robert C. FrOSt towards selling "Young ; Ea- gles to the residents of Birm- PlaCed Plane In ingham, Ala., was the stunt t« r^e rr\t pulled by Robert C. Frost, £ rOnt Ol 1 heatre manager of the Strand Thea- =^^=^^=^^=^^=^i tre in Birmingham, Ala., when he parked a home-made aeroplane in front of the house. The aeroplane was obtained through the Southern Aircraft Corp., and remained on display in front of the theatre for the entire week in which the picture played. The plane attracted such enormous crowds from the minute it was placed in front of the theatre throughout the entire engagements that it was necessary to place a guard about the plane in order to keep people from molesting it. - Neatly printed cards were placed on the plane at various parts, the cards offering sales copy about "Young Eagles," play- dates, etc. As this happened to be the first time that the gag had ever been used in the city, it proved to be very effective and, as a result, the house received a lot of valuable publicity. As we are acquainted with the past work of this showman, we know that he covered many more angles in the campaign, all of which tended towards the complete merchandising of the attraction. 44 Motion Picture News July 5, 1930 MANAGE l?r KCIJND TABLE CLUC CI VIC CONTA C T S (From Fox West Coast "Now") By 0. FRED GLASS Manager McCook (Neb.) Theatre In the following I have suggested only those things we have actually done and are doing day by day: I believe in being an active member of the Chamber of Commerce, knowing the secretary and helping him in his problems. I am on the entertainment committee, furnish entertainment for conventions, especially the Teachers Convention; through them you contact your kids. Tie up with city-wide clean-up, paint-up week, etc. Find we can be of great assistance to this organization and in return find they can, and do, help us in many ways and forget that we operate a chain theatre. I belong to as many civic clubs as possible and try to be active. I am a member of the Rotary and on the entertainment committee. Gave paper on the value of the theatre to the community at one of their luncheons. Belong to the Y. M. C. A., play on their athletic teams, help furnish transportation to games, work on their membership drives. The Elks are a live organization; I belong and am on their entertainment committee, and promote their fight cards for them. I know the officers of the Women's Clubs. Have pro- moted local home talent plays for their benefit fund, have tied up with percentage shows to raise funds for them, gave a paper at one of their meetings explaining the theatre's place in the community, and always invite their officers to previews on Educational pictures. We gave the Girl Scouts percentage of shows on out- side tickets sold to raise funds for their organization and send girls to summer camp who could not afford to go. They believe in us. We run trailers reading "Attend Church Some Place." I know all ministers personally, play on their volley ball team and always invite them to previews on Edu- cational pictures. I know all city officials personally and always ask their permission to use streets on special ballyhoo. I feel that they are with us 100 per cent. We know our Board of Education, the principals and teachers. We find that one of the best means of becom- ing acquainted with each teacher is to give tickets to all grades, boy and girl having highest or best grade each semester, both college and school. Unique lobby displays and lobby stunts have long been a source of considerable discus- sion among the Club members and this stunt that we are passing along is the idea of J. J. Cahill, manager of the Brockton Theatre in Brockton, Mass., which he used in con- nection with "The Vagabond King," deserves a word or two. He secured the services of a group of boys — members of the Guarde de Honeure of the French colony. These boys in full- dress uniform placed themselves on the approach to the ticket- taker, with sabres crossed, in such a manner that patrons had to walk under an arch of crossed sabres. This stunt was used at the afternoon and evening peak hours. One group of boys would take their stand and when tired they would be relieved by another group. The effectiveness of the stunt was enhanced by the fact that the lobby of the theatre was made over into a castle, so that patrons went into the portals of the castle,, bought their tickets, then passed under the arch of sabres to give their tickets to the ticket-taker. About the only thing that we find lacking in connection with this story is a photo and we hope that when "J. J." sends us in his next stunt that he will include one or two with it. A Guard Of Honor Aided Cahill On Publicity Stunt Leonard Grossman Discusses Merch- andising In Cuba In our daily quest for novel ideas to present to the Club members we have found that a good many may be obtained by becoming acquainted with the work of showmen from " other countries and in this article we are going to tell you of the methods used by Leonard Grossman, manager of the Teatro Encanto in Havana, Cuba, to bring them in. Along with this little story we are presenting a few samples of the newspaper advertising that he turns out and if you'll examine it closely you will notice how cleverly he has "localized" it and used copy of a forceful nature. As we feel that you would be interested in learning of what he does, in his own words, we are reprinting the letter exactly as received. "As in the States," writes Grossman, "our policy is a con- tinuous performance with a program made up of news, shorts, and features. Due to language difficulties we show very few all talkies and those only of the very best, which includes among them the pick of the musical revues. Most of the exchanges are inserting superimposed titles in their pictures and in this way the general gist of the plot is given to the Latin public. "Our audiences down here shop for entertainment. They know what they want and we can't get them to come unless we have the goods. They eat up the heavy love stuff, and with the exception of Harold Lloyd, who is one of their biggest favorites, they care nothing about comedy. They pick their stars and stick by them. "One of our greatest problems is exploitation. Due to municipal regulations and red tape, ballyhoo and stunts are hard to put across. Merchants in Cuba are not far enough advanced to tie in with the theatre for a co-operative stunt but we are getting to the point where we can make them see the advantages. During the last year, due to the excellent work of our Mr. Ferrera we have been able to crash the newspapers for all sorts of free space. "We try to run our houses as near as possible to the deluxe style in which the States houses are operated and, considering local conditions, I hope I may be pardoned for saying that we are doing it very well. Our attaches are well trained and very courteous." Thanks, Leonard for letting us see this and we'd like you to know that from the reports drifting into Club headquarters we know that you are running your theatre in tip-top style. We are sure that the rest of the Club joins us in saying that it is certainly a pleasure to know how you are selling your shows. Let's hear from you again. Notice to Members PLEASE be sure to notify the Chairman of any change of address. —THANK YOU. July 5, 1930 Motion Picture News 45 MANAGE I?!' KCLND TABLE CLUB Mgr. Lenny Freund Deserves A Comp- liment On Record In this era of rapid changes of theatre managers in and around New York, any in- stance of a man lasting for over a year or two immediate- ly calls for a fanfare of trum- pets and a great big set of cheers. And into this showmanship limelight steps a young gentleman answering to the name of Leonard Freund, now managing the Albemarle Theatre, one of the ace houses on the A. H. Schwartz-Century Circuit of Brooklyn and Long Island. "Lenny," from what I recall, started some seven years ago as an usher for this same circuit, and he attracted our atten- tion because his sponsor, none other than Joe ("stud") Spring- er, insisted on annoying us about this guy Lenny's great apti- tude for theatres and theatre work. However, Joe's high opinion must have been based on more than applesauce, as witness Lenny's rise, with unusual rapidity, from usher to head usher, then to Assistant Manager and on to House Manager, including so tough a baby as the Century Theatre in the gas-tank section of Flatbush, etc., until he took over the reins of the Marine, a house of questionable business while it was being built, but how it clicked under Lenny's hand- ling is now a matter of record and he earned the respect and admiration of everyone on the Century Circuit. At times he was called upon to step into other "sick" babies, but he always came back to his pet, the Marine, until recently he answered orders and went into the Albemarle, and we don't doubt for a moment that under his capable direction this house will also respond to his methods and management. Now, we have not started to write this as a glowing tribute to his ability and as a testimonial of his rapid advancement since he started his career in the show business. Our real ob- ject, if you must know, was to encourage other "youngsters" to strive for what Fruend has accomplished, but we can hardly do him the injustice of not paying him a compliment he so well deserves, and that is, his respect and admiration for the circuit employing him. It had become so tiresome to listen to grudge-bearers that it was like a genuine tonic to hear Lenny rave about the Cen- tury Circuit and his immediate superiors. Maybe he never gave a thought while he was talking that he was providing us with the very "meat" we needed for a story of this kind, but knowing Freund as we do, and we know him for over seven years, we feel that we are not violating his confidence. (A thing we have never done before and never will do in the future, if we can help it.) A lot of you boys who are taking the little time necessary to read about this "answer to a circuit's prayer" might profit by the moral of the story. Which in this case happens to be, "Give your bosses everything you've got in you, and you will be surprised to find that you will be rewarded accordingly." Freund's name is by no means new to the Club pages, and if you will refer to past issues you will find that many of his ac- tivities have appeared from time to time and they usually con- tained many interesting items, practical for lots of theatres lo- cated in both neighborhood theatres as well as the average small towns. But we grabbed at the chance of passing along something more intimate about him because he represents the type of go-getting showman that the business is sorely in need of. Some day, in the not-too-distant future, we are going to make Lenny address a crowd of Club members and we'll bet our last dollar that his enthusiasm for the show business will be positively contagious. As we well know, Freund is "sunny" by nature and has that happy faculty of spreading friendship to everyone he comes in contact with. There's an asset we could all afford to cultivate. Maybe, even you, could start to keep that in mind and see if it doesn't cause favorable comment from those merchants or patrons who have occasion to come to you for something or other. And since it generally works out so nicely, it is deserv- ing of a trial. Here's hoping that Lenny Freund's future will hold lots more of interest to those of us who have found his past so interest- ing. As for his further activities along the lines of exploita- tion and theatre operation, we know that he will keep his brother members and our other readers posted by sending us all the details. Right? "The Showman's Calendar " AN EXCLUSIVE CLUB FEATURE Check up on these dates each week and see how you can turn them into "money dates" for your theatre. JULY July 13th Gen. B. Forrest Birthday (Tenn.). July 17th Munoz River Day (Porto Rico). July 17th Sherman's March to Sea— 1864. July 18th America's Successful Counter-at- tack at Chateau Thierry. July 21st Battle of Bull Run— 1861. July 24th Pioneer Day— Utah. July 25th Occupation Day (Porto Rico). Julv 27th Dr. Barbosa's Birthday (Porto Rico). July 27th Wireless between Japan and United States— 1915 July 31st Lafayette arrives from France — 1777 These are good months to promote "Rainy Day Klubs" and other kiddie gags! AUGUST Aug. 1st Beginning of World War — 1914. Colorado Day (Colorado). Aug. 2nd President Harding's Death— 1923. Birthday of Queen Mother (D. E. I.). Aug. 4th Civic Holiday. King's Birthday (S.W. Africa). Aug. 11th Fulton's First Voyage in America —1807. Can you tie any of the above events into your theatre's activities? And don't overlook the many local events that are constantly turning up right in your own town, county or state. Keep an eye on "The Showman's Calendar'1 for an advance tip on Suture holidays and events. 46 Motion Picture N c w s J u I v 1930 LOST AND FOUND ! ! ! Send Us the Blank — We'll ] Do the Rest for You! J MANAGERS' ROUND TABLE CLUB, 729 Seventh Avenue, New York City. I would like to learn the whereabouts of His last known address was City State He was last employed by I last corresponded with him on (date) Remarks (Include here any other information that will guide us in helping you locate this party.) SIGNED ADDRESS CITY STATE Krier Put Plenty Of High Hatting On For This Campaign This photo we are showing will let you see that John N. Krier, manager of the Colum- bia Theatre in Davenport, la., is right there with the goods when it comes to "Puttin' On the Ritz" at the box-office, as well as telling the town about it. The Chief of the Theatre's Service Staff put on a complete suit of evening attire including the high silk hat, gloves and cane. A car that had been promoted from the Hudson agency was used in driving this well-dressed man about town ; the chauffeur being dressed in regular chauffeur's uniform. The car made a tour of the business district, schools, and other places where there were people. The car would stop at these various places where the man in the evening clothes would pass out calling cards reading, "I am not — HAR- RY RICHMAN— You can see him in 'PUTTIN' ON THE RITZ' starting Saturday at the Columbia Theatre." The spare tires on both front fenders carried a disc on which was imprinted the title of picture. The stunt went over great and if the rest of the work that Mr. Kriti turns out is of tlii^ sort we know that it will click. ►4 - k * w""'^ M — >< l Jim kfe_ ft ^ / Matt Press Pulled A Corking Stunt On Treasure Hunt TREASURE HUNT£ "HOLD EVERYTHING" Come On, Shoppers TREASURES Tr» 'LU A/T a\~ ^on and publicity "ace," Har- Ue KID DOn MOntn ry Weiss, City Manager, and Paul Short, manager of the Tampa Theatre, engineered a Blue Ribbon Month for June that is making them sit up and take notice. Feeling that this was not to be a Blue Ribbon Month for the theatre alone, the trio set out to make it an affair that would include all of the Tampa merchants. They hustled out and tied up every big store in the city. They roped in the Tampa Tribune, one of the largest papers in the city. We are showing a cut of one of the >pecial double truck co-opera- tive pages that was run. A number of these were featured weekly. On Saturday and Sunday the local newspaper granted. free of charge, a reader on the front page plugging the Blue Ribbon Month. A GREAT TALUK CIVINC STENT! MONDAY SPECIALS -HAUGURATIN DOLLAH DATi m TKIII SPECIALS WILL J4VI TOU MONET Many angles were covered in the special month and two of them of special interest were the popularity contest and a spe- cial tie-up with one of the largest department stores. The popularity angle was a corker. Every store was provided with thousands of voting blanks and patrons spending a dollar or over were entitled to vote for the "Blue Ribbon Sales Girl." The girl who at the conclusion of the month had the most votes had fifty dollars in gold waiting for her. ICE CREAM TIE-UPS! Last summer we published many details in con- nection with theatre and ice cream tie-ups, and although we have not received any great amount of this kind of material up to this time, the thought still remains that here is a good gag that can be turned into b. o. receipts if you want to take a crack at it. Bill Bergmann, out in Nebraska, worked out a stunt whereby every purchaser of a quart of ice cream at the local distributors of a state-wide cream manufacturer, received a free ticket to the theatre. Comstock, out on the coast, engineered a kiddie matinee, idea by tying up with an ice cream com- pany to secure a small brick of cream for every youngster who attended the special show. This went over so big that the company sponsored hun- dreds like it all over the state. (On stuff of this kind, keep in mind that the cream must be dis- tributed after the show as the kids go out. Other- wise they will ruin your carpets and seats.) Give this angle a little thought and try to work it out so as to cost you little or nothing. Maybe you can sell your local ice cream parlor or con- fectioner a bill of goods so that he will furnish the cream in return for a plug on family trade. The other tie-up with a department store enabled the show- men to secure special heralds which were distributed by the store. The heralds plugged the month and invited all custom- ers who spent five dollars or over to attend the Tampa as their guests. The tickets were purchased by the store and given away to the customers. Another angle that proved to be a valuable plug was the insertion of thirty thousand stuffers in the monthly telephone bills that went to the residents of the city. Three thousand special buttons were handed out at the theatre and stores. The showmen were given the whole hearted co-operation of the Tampa Merchants Association and since Wally Weiss and Short, sponsored the entire arrangement they built up a lot of good-will for the house and the Publix organization besides making some excellent contacts for future use. The activities of these showmen are always a source of pleasure to us as we feel that our members display more than a usual interest in learning what the Florida bunch is doing; especially with com- petition among the showmen to see who can lead the group, being so keen. Let's have some more boys, and we want to say that you three are certainly hanging onto the top rung. H. C. Bamberger sold a Department Store puzzle contest idea to a de- # ,_ partment store that resulted Tie-Up Proved 1 O in excellent publicity for Mau- t-» t» »•, it /-v rice Chevalier in "The Big Be rrOIltable Une Pond," playing at the Ken- ^^ tucky Theatre, Lexington, Ky. The puzzle picture contest appeared in the store's ad with a headline, "Won't you be our guest at the Kentucky?" Copy in the ad stated that it was necessary to cut out the little squares and assemble them, paste on a sheet of white paper and bring them to the store's Fashion Dept., and if you were among the first 25 to submit the correct picture, you would receive a pass to see the picture. The store also had a co-operative window display on the picture as well as flashing advertising material in their Fashion Dept., where the correct solutions of puzzle contest were ex- changed for passes. Department store tie-ups ought to be easy for Bamberger. Just think of the famous department store of his name over there in Newark, N. J. 50 .1/ o ti on Picture N e w s J ii I v 5 . / <> 3 0 MANAGER!' ROUND TABLE CLUB Theatre Management and Patronage Building in Holland H. A. FOL, Rembrandt Theatre, Arnheim, Holland The Club pages have brought you slants on foreign showmanship and theatre operation from many isolated and distant points. Now we take you to Holland where one of our most enthusiastic members relates, for the benefit of his brother members and thatre managers, how Management and Patronage Building is handled in his country. We are grateful to Mr.,Fol, and hope that he favors us with many- more interesting letters. "Theatre operation in Holland brings difficulties specific for our country. The Dutch are no theatregoers by nature and they do not like bragging publicity. I remember a few years ago, when we had the picture "THREE NOBLE BANDITS," we sent three men through the town dressed like the principal figures. Results . . . the worst week we ever had. We run two shows a night at 6.45 and 9 o'clock. Matinee per- formances every Wednesday and Saturday. Sunday and Holidays four shows. Our program which changes every Fridav. consists of FOX MOVIETONE NEWS, SILENT LOCAL NEWS, one or two SHORTS— according to the length of the feature — VARI- ETY and FEATURE. Our principle is good publicity all the year round and special exploitation for special pictures only. As a result of this we have a large regular patronage and with special pictures we draw more people than we can seat. When we do something unusual every- body knows that the "REMBRANDT" has a picture which they must miss on no account. Our campaign starts on the preceding Monday with two-column ads. We have a quarter page on Thursday and continue with teasers until Wednesday. For special pictures we run advance ads from two weeks before the opening. Only on Thursday our ads are headed by the name of the theatre. On that day people are looking for the ad of the "REM- BRANDT" and of the other theatres. The other days, however, they are not a bit interested in what we have to say. Therefore, we have headings which arouse people's curiosity. Owing to the lack of a choice of cuts we do not always illustrate our ads. For every picture we, build a display in a corner next to the stage and find this a very good way of interesting patrons in next week's program. We run trailers on special features only. The same applies to the dressing of front and lobby. In the windows of all important shops, cafes, hotels, etc., in town and in the surrounding villages we have small posters announcing the program of the week. We frequently .use heralds, throw-aways and occasionally tie-ups with music stores and others. The latter is rather difficult as this is nearly never done in Holland as the merchants seem to be unaware of its value for their own business. We just finished a tie-up after a suggestion in the "ROUND TABLE CLUB' pages. The largest store in town packed in all its parcels a numbered card. On one side we advertised our coming attraction and on the other side informed them that the customers of that particular store would have a free entree for the opening show if the number on the card corresponded with one of the hundred numbers we were to publish an hour before the show started. This worked splendidly and we had to call in the assistance of the police to clear the street. Every important event is filmed by our own cameramen. On their car we have an announcement reading as follows: "SEE THE AND YOURSELF ON THE SCREEN OF THE REMBRANDT. COMMENCING TO-MORROW." It is our main purpose that wherever they go, people will always hear or read of the "REMBANDT." It is a custom in Holland that house programs are paid for by the patrons. We have a special parking rate for our patrons in the nearest garage. Among our new promotion plans ranks first a combined ticket or bus or tram and a visit to the theatre sold by the guards. This is done to draw people from out of town to the theatre. Therefore, we give a reduction on the entree. And the company gives a re- duction on the fares as well. THE FIRST RULE IN SELLING OUR SHOW IS: WE NEVER PITCH EXPECTATIONS TOO HIGH AND THIS IS WE BELIEVE, THE MAIN REASON FOR OUR SUC- CESS." In a very short time I am coming to the States to get better acquainted with the excellent showmanship of the American ex- hibitors and I hope to meet many of the "CLUB" members in person." ^ ~ A sweet campaign that went Robert E. Hicks over nke a bouse afire was t» L Tf t*» -i m turned out by Robert E. rUl rllS rOOd bhOW Hicks, manager of the Para- /^v T t-^ q,. i mount Theatre in connection Uver 111 J^ine btyle with his merchandising of ■" " "Honey," when he decided to stage a food show along with the picture. The food show and the picture received a break in the local newspaper due to the fact that the paper was sponsoring a plan to select a Miss Maxwell House, typifying an old-fashioned girl who would act as hostess during the run of "Honey." This of course, was engineered by Hicks. When the girl was se- lected, the food concerns represented in the show agreed to pay her salary for the time she worked and in addition ran some big ads in the local papers plugging the show, the girl and the house. One of the local bakeries put out a special "Honey" cake, slices of which were given away free to patrons entering the theatre. Fre« coffee was also distributed along with the cake. The cake company arranged for ten window displays plugging the show and also permitted the use of banners on twenty of their fleet of trucks. Practically every type of food that could be prepared in the theatre with the electrical equipment furnished by the Power Company was offered to the guests and patrons. Exhibits and demonstrations in the preparation of over 35 nationally adver- tised food products were given in the main lobby and on the mezzanine floor. The preparation and use of such food prod- ucts and beverages included Maxwell House coffee and tea, Jell-O, Hellman's mayonnaise products. Minute tapioca, Sanka coffee, Frosted food products and Baker's cocoa and chocolate. The food show drew to the theatre many of the employees of the products' manufacturers, since a number of locals were rep- resented as well as the nationally advertised products. And with "Honey" for a title and a honey of a campaign to put it over it can be seen that all was milk and honey when Hicks checked up the b.o. receipts. "All For One And One For All " With all these miniature Mahonev Placed His golf courses springing up iviaiiuney r i<*ceunis> around the COUntry it was Bid In For Space only logical to suppose that /~v -iv/r«j r> showmen would hop right to On Midget COUrseS it and take advantage of them .^^=^^==^=^^^^.^ in the way of securing free publicity. So W. H. Mahoney, manager of the Strand Theatre in New Orleans, La., went to work to take his share of free advertising. Signs were planted at the entrance and at one or two other places on the miniature golf course; the signs carrying copy relating to the picture, theatre and playdates as well as offering three passes daily to the lowest scores. The tie-up was in effect throughout the entire week and from indications it seems to us that Mahoney is going to repeat every time the oppor- tunity presents itself. The stunt proved to be of value, not only for the house but the golf course as well, as it was observed that a number of crack golfers were playing the course in order to secure the free tickets which were offered for the lowest scores. We don't know whether you have any of these courses around your section of the country as yet but if you have, re- member that it is an excellent opportunity for you to plug your house and any special features that you may be offering. Another idea that a Round Table member has brought to light is supplying the course bosses with a number of score cards carrying an "institutional" plug for your house. We want to thank Mahoney for passing this one along to us and we hope to hear from him again very soon and when he sends us in his next contribution it will be a pleasant surprise to find that lie has included his photo and a little note telling about his career in show business. NTER THE STRAND sf>em/s //£/?£*> 3P*SSiS MILY TCWttSI SCWS NO H&h K-te July 5 , 19 3 0 M o t i o 11 Pi c ture N e zv s 51 ■ MANAGER!' ROUND TAELE CLUE S. Robinson Sprang Some Cuckoo Ones On "The Cuckoos" Beginning Today As we felt it was about time that we heard from S. E. Fleet Robinson, house manager of the Capitol Theatre in Read- ing, Pa., we were more than pleased when we received this . account of the knockout cam- paign he engineered for "The Cuckoos." In the photos we are showing you will notice one of the most effective stunts that was used in the form of two trucks which were pressed into service as street ballyhoos. One truck play- ed the theme songs and funny records. It went all about town, stopping at the busiest street corners as well as at the factories and schools. Heralds were distributed and short talks given through the micro- phone attached to the truck The other "truck" is a 1909 model flivver, manned by what Fleet terms "two of the best natural born comedians that ever pulled off a Rube act." The man and the woman panicked the town. Inside of two days after they were in Reading everybody knew that "The Cuckoos" was slated for the Capitol. They pulled off a novel stunt at different restaurants and all of the big banquets. A man would be pointed out as a possible "victim" and the woman would go over to him, place her head on his shoulder and begin to wail tearfully about the woes that has befallen her since he deserted her and the "cheeild." This stunt was always worked when- ever a crowd was present and was good for a number of laughs. WHEELER rWOOLSEY When it seemed as though the victim was pretty much .em- barrassed, the woman's partner would appear on the scene and commence to harangue with her and which always culminated in a rough and tumble encounter that would be stopped by a "kissing and making up" process. The two would then turn to the crowd and sav "If vou like us, go see the Cuckoos at The world is full of opportunities just as it is full of worms, if we, like the old black hen, will "dig" for them. Persistency will overcome the "rainy spells and dry spells," and there is always business to get if one will "keep on keepin' on." Stimulator. the Capitol." In conjunction with this story we are also showing a sample of one of the ads that Fleet turned out on the picture and since it is self explanatory we are sure that after an examination you will agree with us that it is an ad that packs a punch cap- able of selling them in any town. These few activities are typical of the work turned out weekly by Harry Stern and Fleet Robinson and we can safely say that these two showmen will be represented on our pages many times in the future. Right, boys? "Buddy" Webber Figures In A New Kind Of Experience It has been "Buddy" Web- ber's fortunate experience, not so long ago, to participate in a radio broadcasting innova- tion that netted the Capitol Theatre in Miami, Fla., a good deal of free newspaper pub- licity and also provided interesting reading. As most of the Club members know, "Buddy" is the Capitol Theatre's feature organist and his novelty solos have long been a feature of the theatre and the Club pages. This new stunt that he figured in, consisted of a unified broadcast — in other words, three men located in different parts o"f the city combined their talents to make the special show possible. LaRoy Fifield, pianist, broadcasting from the studio of WQAM, "Buddy" at the Capitol and Fred Clark, chief operator of the station, arranged a hookup so that the pianist and the organist would be heard at the same time. At eleven in the morning, in the quietness of the darkened theatre, "Buddy" with a microphone alongside him, sits at his organ and plays his famous numbers. At exactly the same time, the pianist at the studio runs his fingers along the shining keyboard of the piano and the soft notes issuing forth blend with the chords of the organ pipes. The engineer sits silently before the trans- mission panels, his skilled hands too, deftly touching here and there, "mixing" the tones that brings this remote control broad- cast to the public. Many letters have been received by the station expressing appreciation of listeners for this combination program and from all indications it marks a radical step in the progress of radio broadcastng. We are glad to note that "Buddy" takes so much interest in the Club that he keeps us posted on everything that he does and we know he will continue. Give our regards to our friends in your house "Buddy" and keep up the good work. LESLIE F. LARSON Says: '7 particularly want to stress the MANAGERS' ROUND TABLE CLUB which is car- ried in this publication. It is without a doubt the biggest help to the exhibitors who have the opportunity of taking or reading this magazine. Especially is it a great help to us small fel- lows in that it enables us to keep up with the larger houses and run our theatre on a more theatre-like basis." Manager, Screenland Theatre, Wilson, Kansas. 52 Motion Picture N e iv s J uly 5 , 19 3 0 MANAGE!?!' rcODND TABLE CLUE It was a certainty, in view Graduation Time °f ^ f?ct ^ couldf tie-in the xx r ♦ /"v i t Graduating Class of his local W aSIl t Overlooked high school with his showing r> tv/t •.<_. T-»«ii °f "The Vagabond King," by Merritt Either that D. M. Merritt, manager ■ , = of the Strand Theatre in Bir- mingham, Ala., was going to cash in on the good will the stunt would net him, by sending out invitations to the class to at- tend the show. The invitations were neatly printed and read as follows: "We are taking this opportunity to extend our congratulations to the Graduating Class of 1930 of Phillips High School and to offer the privilege of attending the performance of VAGA- BOND KING on Wednesday afternoon, May 7, 1930— Manage- ment, Strand Theatre. — Please show this card at the door." Another angle was covered on the Sunday preceding the Mon- day opening when he arranged with the Davis Air Lines to he picked up at Mercer Field and then land at Roberts Field, the Army Depot, where they were holding stunt flying before a large crowd. He was accompanied in the plane by an empty can of film which was supposed to carry the print of "The Vagabond King." He also arranged for an auto to pick him up at the field. The car was bannered on both sides, "Vaga- bond King brought back to Birmingham upon popular demand by aeroplane — First time at regular prices." The car was then driven through the main streets of the town with the film can prominently displayed by means of a back- ground of red satin, and the necks that were craned led Merritt to believe that the picture would go over extra well. And, as we understand it, he wasn't disappointed. A flower show that proved a Rudy Born Placed natural for Rudy Born, man- t» i s^.r -r^ a§er °f tne Coronado Theatre Bunches Of Roses »n Rockford, 111., was engi- 1 t i_u A t»i neered recently in conjunction In LrODDy AS rlUg with his showing of "The Vag- - abond King." With a theme song like "Only a Rose" to plug, it can be seen that his flower show tie-up was a most appropriate medium for selling the show. Accordingly Rudy arranged with a local flor- ist to have a display created for the lobby that would have them looking and sniffing from the other side of the street. And did it? We'll say so. When the passers by got a whiff of those flowers they just naturally had to stop. And another thing that was used to hold them there when they stopped was a special display board carrying an enlargement of a telegram, sent by the stars of the film and plugging the picture's engagement in Rock- ford. Some valuable newspaper space was given the theatre by the florist who ran a number of ads plugging his exhibit and the picture at the theatre. He also promoted a lot of interest in the display by announcing, through his ads, that a bunch of flowers from the stars had been sent to the theatre via telegraph. This stunt created a lot of comment, particularly as it had not been used before in the city, and the house and florist were the subjects of plenty of word-of-mouth comment. We want to thank Don Hoobler for letting us see what Rudy is doing out there and we know that we are going to hear more of this showman's work in a little while. So what do you say, Rudy, keep us posted so that we can pass along the results of vour many showman activities. "Just Another Day99— Is Dis ah Seestem? 10 A. M. at the Blink Theatre. Enter the manager, bright and cheerful and ready to tackle all the detail and routine so that he can get out and arrange for a Chamber of Commerce tie-up before the matinee gong strikes. He sits himself down at his desk whistling and happy. Carefree as the birds in the trees (hell, ain't we getting artistic?) and picks up unusually large stack of mail, noting with a slightly sinking feeling 'round the gizzards, that most of it is from the home office — (God — bless 'em). First letter from the publicity department, cutting to pieces his last report on the great campaign he put across. Everything they told him to do was great and everything he did himself was rotten. (Now, ain't that strange?) Letter ends by telling him that he must start getting a little original if he wants to keep has job. Next letter is from the district manager asking why his marquee lights were turned out 9 minutes later than they should have been. Likewise calling his attention to the fact that he goes to dinner too early. Likewise inquiring whether he ought not call the district manager up before spending forty cents carfare to get a reel over to the other house. Less-cheerful manager now removes his coat and picks up letter number three, and it happens to be from the supervising manager of that division, asking why he don't leave his marquee lights on a little later, the "big shot" feels that late customers are being chased away. Also, why don't he go to dinner earlier so as to be back and ready for the evening rush. Also, why he didn't take a taxi to insure faster delivery of that reel to go to the other theatre. By this time he is hot and bothered and he stops to mop his forehead before continuing with the batch of bad news. But once more he tackles the pile of mail and after going through about ten letters asking ten times that many fool questions, he feels that he can clean up his copy for next week's program and con- tinue with his plans for the morning. Phone rings. D.M. shouts: "Say, where in hell have you been all morning? (It's just about ten-thirty) I've been trying to locate you about . . . blahhh . . . blahh . . ." — and so on for various and sundry other matters. Manager hangs up receiver and turns back to desk again. In walks the porter. The vacuum machine refuses to vacuum. Doesn't he think they ought to put in a requisition for a new one? So out into the orchestra sails the team and after much talk on the part of the porter the manager discovers a rip in the pipe. Instructs porter to tape it up temporarily and back into the office he goes. Assistant comes in and tells him that the lobby signs for that night's changes are still undelivered. Why weren't they followed up a few days before? Assistant explains (as only assistants can explain) that he was busy doing so and so and which or what. Time out for the poor harassed manager to get the sign shop on the phone and straighten out the mess. That off his mind, he gets rid of the latest pest and tries working on his program copy again. Phone rings. Home office bookkeeper phoning to ask him to please make up a duplicate of all last week's b. o. statements as someone in the office misplaced them and they were needed right away. Before noon, if possible. His cheerful expression, now entirely gone, poor manager opens the cabinet and digs out the statements. After about an hour and a quarter he gets the duplicates finished and dispatched by assist- ant to office. Back again to the programs. Printer calls and tells him that copy must be in a day earlier because of orders from the "big shot." Manager tries to explain that he would gladly have sent it in a day earlier if someone had tipped him off to the secret. Promises to get it out by messenger before matinee starts. Locks the door and starts on the copy again. Banging on door — in about three minutes, shouts, "Whoinell is that?" Answer, "Jim, the operator, open the door quick." Door is unlocked, enter perspiring projectionist, all flustered and het up. Conveys the glad tidings that the sound plant has stopped furnishing any sound, notwithstanding all his efforts to the con- trary. It is now after twelve and the chances of getting a service man are rather punk. Rushes up to the booth and between them they try everything under the sun to get some sound out of the equipment. At one-thirty they are still at it, going over and over all the rules on the trouble chart. Enter the reel boy munching a ham sandwich (we specify the kind of sandwich so you won't be misled), asks what the trouble is and after being told goes over the control board and throws the switch from non-sync to sync. Enter the sound with everything at the high point, such as monitor control, and fader. The first of the few customers almost drops dead from fright and is awaiting the manager when that perspiring individual reaches the main floor once more. Quieting that gent, he returns to work on his copy. Matinee starts and he is almost finished when the highly (?) esteemed district manager walks in and asks, as only a d.m. can ask, "Why is it that you must always do your office work when the show is on?" . . . . , Thereupon, the now distracted h.m. picks up an ink bottle and flings it at the h.e.d.m. making much mess of him. Walks out for a cup of coffee and a piece of dunk and then calls the printer and tells him if he wants his copy to come and get it. MORAL:— According to Aesop (and Moran and Mack): "The parlv bird catches the worm." And the early manager catches HELL. DRAW YOUR OWN CONCLUSIONS! July 5, 1930 Motion Picture News 53 MANAGE!?!' KCUND TACLf CLUB - The Lincoln-Dixie Theatre "What A Quartette in Chicago Heights Illinois ^ now boasts an usher staff I Ha Vein My House" which numbers among it a T^ . -p^ quartette of four male voices, Proclaims Damon under the tutelage of A. J. ■ Damon, live-wire manager of the house, and they are a great quartette, too. It seems that Damon, who is seen in the photo we are run- ning with this article, decided that he would like to have some sort of an attraction that would keep his crowds in good humor during the hold-outs and while inspecting the theatre it came to his attention that he possessed four ushers on his staff who were excellent singers. The boys rehearsed for a while and then were pressed into service as a feature attraction. A baby piano was placed in the lobby of the theatre and the sensational success of the first night proved the strength of Damon's idea and enabled him, in addition to having a lobby attraction, to put the boys in his stage shows whenever there was a spot for them. And the moral for this little saga is that you can never tell, until you look in your own backyard, where the gold is buried. We are glad to note that Damon is continuing the interest that he has shown in the past and we hope that he will keep us informed of his future work because we know that a good many of his brother managers on the Publix circuit are as in- terested as we are in learning what he is doing to sell his shows. J When Merle R. Blair, Gen- Merle Blair Tells era^ Manager of the Regent and the Empress Theatres in Us What He S Been Cedar Falls, la., seemed to be t-v . T ... ,,, less represented on our pages L/Oing In HIS 1 OWn than before we figured that he ■ was busy putting something over. We found that such was the case for he has been in- stalling a cooling plant and a number of other improvements at the Regent. But here, we'll let him tell you about it ! "We have been doing considerable changing around our house here, new floors are going in this week, have just pur- chased a new all-steel cooling plant (and by the way, that is something that the boys want to watch, to keep away from the noise of the fans, either wall or in these larger systems). We have had a large arctic system in for several years and have now bought their latest and a larger job. "Have also been doing over our front and inside lobby, in- stalling new indirect lighting. Taking care, proper care of one's house, the screenings and the local work that I do here keeps me hopping. "This has been the situation here, where one not only had to sell his theatre to the public in the town but more than that, he had to sell himself. With a town of forty thousand only five miles away and plenty of theatres in that town plus the fact that there are three paved roads leading into that city, believe me, one must not sleep at the post, if he expects to get along here. Many have failed before. For this reason I have always taken quite a lot of activity in our local affairs. "I came here an absolute stranger less than eight years ago, Advertising's Priceless Ingredient (From "Advertising Age") One of the best stories told recently about Charles M. Schwab relates an experience with a banker. Mr. Schwab had explained a financial situation, involving the issuance of new securities, and the banker had o.k.'d the idea in detail. Then, banker-like, he asked Mr. Schwab to put it in writing. Later he called the steel man and told him that the written communication was not in line with their conversation. Then Mr. Schwab went to him and care- fully explained each point, showing that the written out- line covered the situation accurately. "It sounds all right while you are talking," said the banker, "but it looks different on paper. Maybe I had better get you to make a phonograph record of this matter, and then everybody will understand it." The explanation, of course, was that the splendid enthusiasm and personality of Mr. Schwab carried con- viction, while the cold type did not. Merely putting down the dull facts, without the illuminating exposition of their author, left the reader unmoved. A "selling punch" was supplied by the personal enthusiasm which those who know Mr. Schwab can testify that he puts into every act of his life. Isn't enthusiasm, after all, the priceless ingredient of advertising? Isn't it the one quality which is missing in a great many of the advertisements which fill the news- papers and magazines? This is a great day of fact-finding and of reason-why copy, and all of the facts and reasons are needed and necessary. But capping them all, like the climax of an oration, should be that sweep of enthusiastic presentation that will make the reader feel, "Well, this chap evidently believes in his own proposition, anyway." Few decisions are made entirely on cold logic. There is nearly always a little emotional appeal that influences the final result. It shouldn't be left out of the advertising. and am a past president of the Lions Club, now the Deputy Dist. Gov. for this section, am also the president of the Cham- ber of Commerce here this year. While this takes consider- able time, yet it lets me keep my theatre before the people in many ways. "When the people think of M. R. Blair, I know they think of the Regent Theatre and that is the way I have tried to sell myself and my theatre to the people of Cedar Falls. While this is possible of no interest to you, I am telling this to bring out ■^oint that I know many men in the theatre business should heeu. So many of the boys ignore the opportunity to help out the town in which they are unless they can see some benefit to them or the theatre. By taking this attitude they lose much good-will that, after all, is money in the B. O. some time. "PERSONALLY. I WOULD NOT CARE TO LIVE AND DO BUSINESS IN A TOWN WHICH I COULD NOT FEEL THAT I WAS CONTRIBUTING SOMETHING WORTH WHILE TO IT, NOT JUST TAKING ALL THAT I COULD GET OUT OF IT AND LETTING SOME OTHER JOHN AND BILL DO THE WORK." "We had a little paper bag stunt the other day that, while old goes over good. This was on "Sally," and while the picture has nothing to do with the stunt we made arrangements with two of the largest grocery stores to print on both side of vari- ous sixes of paper bags. Printed four thousand of them and, of course, on the bottom of each bag we inserted the slogan that the store carried. The store furnished the bags and used them. We paid for the printing and passed the store several passes. They were pleased and so were we as it carried the message into the kitchen on the grocery sack." We would like to state at this time that Mr. Blair has been in the show game a good many years and that his past experi- ences and activities covering a wide and varied career, have proven his worth to the title of showman. We want to thank him for keeping us posted on .what he is doing and we're sure that his comments on the various subjects will be well received bv his fellow Club members. • 54 Motion Picture N ezv s July 5, 1930 MANACE-l?fvRGUND TABLE CLUB Oscar Makes His Stunts Work Over- time; Here's How Want an example of how a stunt can be repeated on any picture merely by changing it around a bit? If you do, look at this work turned out by Earle Oscar, manager of the Ritz Theatre in Athens, Ala. The two photos show different fronts. One was used to sell "Revenge" and the other one to plug "The Mississippi Gam- bler." When he played the first picture, he placed a number of stills under the marquee and arranged them so that they spelled out the title of the picture and when the residents of the town got a look at Swanson's Fronts Create A Lot Of Interest In Miami >M/SSI5S!PPi CHMBL.E III I this a good many of them complimented him on his idea. The other front plug- ged "The Mississippi Gamble r," and this time, instead of using stills, atmosphere was supplied by the use of ordinary playing cards, to the good effect that may be seen in the pic- ture. From these two stunts we hope that you have seen why it is not necessary to throw away a good stunt after it is once used (as a matter of fact we don't know who does) but it is a habit with some showmen to put it away until the same type of picture rolls along again. This showman from Alabama has passed along a number of examples of what he has been doing and is doing to sell his shows and, as he says, "I get a great many valuable ideas from my fellow members and I'm more than pleased when I can contribute something." With an "All for One and One For All" spirit of this sort, is it any wonder that Earle keeps his house running well? Among the showmen who are way up in front for turn- ing out classy fronts, you'll find R. M. Swanson, manager of the Hippodrome Theatre in Miami, Fla. If you'll recall it was only a short time ago that we told you about the front he created for "Free and Easy" and in which story we expressed regret because we did not have a photo of it to pass along. But this front that we are showing on "So Long Letty" is the one from which the other one was copied. So here it is. Panels of beaverboard were used in covering the sides of the lobby entrance as well as the box office and entire lobby front. On this was pasted particles of broken glass intermingled with stills, cut-outs carrying copy of star names and large cut-out letters spell- ing out the title of the picture. So many favorable com- ments were heard about this unusual lobby display that Swanson used practi- cally the same effect some two weeks later on "Free and Easy." The "Free and Easy" dis- play was given a fresh coat of paint and the broken glass was given a coat of glitter which made the effect more striking than before. Of course, different cut-outs, stills, etc., were used to emphasize that "Free and Easy" was the current attraction. Now all that you have to do, if you want to construct a front of this sort is to refer to our other story and work from the photo and if you want to know any more about the construc- tion we are sure that Swanson will be glad to give details. Adjectives Still Going Strong ! ! ! Maybe some of you boys thought you could exhaust our supply of adjectives, but we're here to say that you will have to go some. The supply will hold out as long as you want to accumulate a whole volume of them. Here's some more; some are real tongue-twisters, others are peppy; and you'll find a few that will hand a laugh or two: ABSOLUTE DURABLE ESTABLISHED IMMOVABLE IMMUTABLE IMMOBILE INALIENABLE INCONVERTIBLE INDEFECTIBLE INDELIBLE INDESTRUCTIBLE INEFFACEABLE INEXORABLE INFLEXIBLE INSOLUBLE IRREVOCABLE INVARIABLE MORDANT PERMANENT POSITIVE RIGOROUS UNCHANGEABLE UNCOMPROMISING UNYIELDING ABSTRUSE AGGRAVATING BOTHERSOME BURDENSOME CUMBERSOME DISPIRITING EMBARRASSING ENTANGLED GORDIAN IMPEDITIVE INCOMPREHENSIBLE INCONCEIVABLE INCREDULOUS INEXPEDIENT INTRICATE IRKSOME LABORIOUS MANIFOLD MEDDLESOME NONPLUSSING OBJECTIONABLE OBTRUSIVE OFFICIOUS ONEROUS RECONDITE Oh, yes. Perhaps you may want a few nouns, or verbs? Just say the word and we'll "shoot 'em along" M. R. T. C. 19 3 0 Motion Picture News 55 MANACHRr.'ftOUND TABLE CLUB "Journey's End" Offered Sherred Plenty Of Angles Remember the broadsides that went out on the openings of a recent musical produc- tion? Well, it seems to us that the campaigns that our mem- bers are turning out for "Jour- ;^^=^=^^=^^^=^=- ney's End" will vie closely with anything that was done in the past. One of the first ac- counts we have come across from Pennsylvania is the cam- paign turned out by Carl Sherred, manager of the Mishler Theatre in Altoona. Despite the fact that Commencement Exercises at the local schools and hot weather prevailed throughout the run of the picture, Sherred managed to pack them four and five deep during the pic- ture's run. His first move was to tie up the American Legion, since, knowing his town the way he does, this seemed to be the most valuable move that could be made. The Legion men, for- ty-five in number, had brought back from France a box car which they had mounted on an automobile chassis and whenever they held a parade in Altoona this was almost always in- cluded. Sherred tied the Legion in with the pic- ture and they agreed to stage a parade every evening for four days. The first was held on the opening night and the photos we are showing will give you some idea of the success of it. As an added feature, the Legionnaires gave a fifteen-minute concert in front of the theatre and it completely demoralized traffic. The Legion's secretary mailed out three thousand cards, calling the attention of members to the picture. As most of the ex-soldiers are business men of Altoona, they permitted Sherred to dress up their store windows with the beautiful oil paintings that he made up for the occasion. In return for their courtesy, Sherred granted them 60 per cent of the theatre's profits on a special midnight show which was run during the week, and, as we have stated, that he packed them in at every show, you know that the Legion men were more than satisfied with their share. Of course, Sherred used many other angles to sell the picture, but as most of our members have also used them at some time or another, we did not deem it necessary to set them forth. We want to commend Carl on what he did to sell the picture and we know that if he continues the live-wire activity that is evi- dent in every stunt he uses around Altoona, he'll be breaking records week after week. Irving Cohen Uses Many Mediums To Sell Attractions By tying up with one of the local newspapers Irving Co- hen, manager of the Para- mount Theatre in Waterloo, Iowa, was enabled to put "Sa- rah and Son" over to big box ' office receipts and big pub- licity gains. Irving sure is in with the newspaper folks. The newspaper announced the contest with a front page reader and followed this through with a large ad on the classi- fied page explaining in detail about the stunt picture, theatre and playdates. The names of five Waterloo mothers and five Waterloo sons were scattered throughout the classified page for two days — during the first two days of the picture's engagement. Every mother whose name appeared in the classified columns VNDERTRAINED OR OVERTRAINED The subject of ushers seems to centre around the one pertinent question: Are they properly trained for their jobs? Observing the usher staffs in many theatres that we visit, we often get the impression that they do not arrive at the happy medium. We find them either undertrained or else much too overtrained. Taking a Broadway house for an example, we would say that the boys in the Roxy Theatre hit closer to perfection, in our opinion, than any other house on the main stem. They seem to maintain their military bearing without being overbearing. They make no attempt to force you into unde- sirable seats so long as there is a chance that other empty seats are to be had. And they radiate a feeling of welcome that seems to catch hold of the patron too. Many theatres, starting off with a military style of staff, impress the ushers with too much of the stiff-looking appearance; so much so that the boys can't seem to relax when asked questions, etc. Which is not so good. It leaves the impression that the customer is being "high-hatted" and no staff ever won over the patron with that kind of stuff. Are you coming into New York for a vacation this summer? If so, make it a point to visit some of the Times Square houses and particularly ob- serve how the boys handle themselves at the Roxy. It's an education. was entitled to free admission to see the picture provided the name of her son also appeared during this time. And likewise, every son whose name appeared was entertained if the name of his mother was also published. A tie-up was effected with the First National Bank where- in the bank ran a 20-inch ad in the newspapers advertis- ing the fact that they would open a $10 bank account for the first son born in Waterloo on the opening day of "Sarah and Son." This ad also carried sales copy about the picture as well as mentioning name of theatre and playdates. The stunt proved to be an exploitation bonanza, and though we haven't any special dope on whether any one claimed the prize, we feel that plentv of attention was attracted to the theatre, the bank and the film and that both the house and bank rated a lot of good-will. Not only on pictures like "Sarah and Son" does he step out and grab a bunch of publicity, but on every attraction that plays his house. When he had the "Benson Murder Case" he decided that a "mystery car" would be just the thing for word of mouth comment. He promoted a new car from the Cord agency and since the lines and body of this car are of an un- usual type, it helped the effectiveness of the stunt immensely. The windshield and all the windows of the mystery car were covered on the inside with black cheese cloth. And from all (outside) appearances the person driving the car could not see. Banners carried on the car contained copy, "How does the driver see to guide this CORD mystery car? It's quite a mys- tery, but not nearly so baffling as the mystery confronted by Wm. Powell as Philo Vance in S. S. Van Dine's THE BEN- SON MURDER CASE— a Paramount all-talking picture— Par- amount Theatre, April 5-6-7-8." We have often wondered where Irving gets all the pull he seems to have in Waterloo, because, no matter what sort of a stunt he wants to engineer, he is pretty sure to receive the co- operation of any merchant before whom he lays his plan. Why don't you let us in on the secret, Irving, by writing us a little article about it so that we can pass the low down to the rest of the Club? 5 1 Motion Picture N e zv s July 1930 MANACELRr rcCLND TABLE CLUB 'HELLO PERLBERG" It was a pleasure to welcome half of the firm of Weiss-Perlberg, Inc., of Jacksonville, Florida, when Jonas Perlberg in person (not a talkie) walked in on us while here in New York. It is certainly a treat to meet the boys person- ally after corresponding with them for so many months, and Perlberg was all that we expected of him. Let's hope that the renewed activities of Weiss- Perlberg will be broadcast from the CLUB pages as often in the future as they have been in the past. Local Movies Went Over With A Bang ForWilliamMurphy MOTHER'S DAY - FATHER'S DAY MAY DAY - WASH DAY DOLLAR DAY ALL HAVE THEIR INNINGS BUT WEDNESDAY MATINEES ARE • BARGAIN DAYS AT THE PUBLIX EGYPTIAN THEATRE BRIGHTON CENTRE (And Every Wednesday Thereafter) FOR ON THAT DAY ONLY THE ADMISSION WILL BE Adults - • • only 15c Children - • only 10c — — SPECIAL ATTRACTION — — It was King Richard who yelled out "A horse — a horse — my kingdom for a horse," and as luck would have it there didn't happen to be a show- man around or he'd have been furnished with a nag of some kind, whether it be a beaver-board mare or a reducing equine; for any of the ideas that showmen of this organization have been cashing in on would have helped Richard out of his dilemma. To boost up his biz at the b. o., William Murphy, manager of the Egyptian Theatre in Brighton Centre, Mass., decided that a couple of novel ideas would be necessary, and to that end he put on the old thinking cap and devised the herald that we are reproducing. From studying the herald you'll see the special stunts he arranged in order to keep them coming into the theatre. One of his special attractions was the taking of motion pictures at the box office of the theatre, and what a stunt this proved to be. They started to line up at the box office on the date set for the shooting, and then the fun began. The kids made faces ; the movie-struck ran the ga- mut of human emotions, their faces registering the equivalent of joy, sorrow, love, passion, heartache and the rest of the expressions that might make Greta Garbo what she is today. The local sheiks registered pathos, profiles, and other movie expressions (some of them). The matronly ladies attempted to con- form to the accepted Belle Bennett standards and the men to the ap- proved Lewis Stone, man about town characterization. A week later the pictures .were shown and Murphy got in his fol- low-up plug. Every one who had figured in the previous week's shooting was on hand and the un- reeling began. Many hopes were blasted. Pathos as registered by the local sheiks was found to bear a striking resemblance to a cow gazing blankly at a brick wall and not knowing which way to turn. Love registered in the Clara Bow fashion by the flappers and flapperettes looked suspiciously like some one who had just had lip contact with a lemon. But despite all of these little tricks of the camera, it was found that a good time was had by all because the theatre resounded with the hilarious laughter of the audience, and, as a result of this, Murphy found thai he had secured some good-will for his house that would come in handy. This angle of Murphy's is something that it will pay you to look into further. It wouldn't cost much to grab yourself a AT THE MVTINEE-WEDNESDAY, (MAY 28th-ONE DAY ONLY) BY SPECIAL ARRANGEMENT EASTMAN KODAK STORES. INC. MOVING PICTURES EN OF EACH PATRON PU ICKET AT THE BOX OFFIC SEE YOURSELF AS OTHERS SEE YOU LOADS OF FUN NOTE M Picture, will be «hown at the Matinee WEDNESDAY, JUNE 4th REMEMBER- It's Always COOL and COMFORTABLE at th. Air Conditioned EGYPTIAN roll of film and a camera and pull a gag of this sort. Give it a little thought and perhaps you can find some slants to it that will help you put it over at your house. We want to thank Murphy for this and to let him know that we expect to hear more of his work. So how about it, William? You know that the rest of your fellow managers on the Publix Circuit's New England Division are represented on our pages a good deal and we feel that you, too, would like to let them know what you're doing, and what better medium can you find than the pages of the Managers' Round Table Club? Feeling that our members Some More Reasons are always interested in know- ttti T-. , tt i i in£ what Earle Holden is Wily .barle rlOlden doing we decided to shoot Pf.rk« Hie Wnnco these two accounts of his ■raCKS mS^tlOUSe work at the Fairfax Theatre - when he played "The Vaga- bond King" and "Honey" not so long ago. In a stunt designed for purely publicity purposes, 100 mer- chants signed a petition asking him to get "The Vagabond King" for the Fairfax. He was to go to Atlanta to see the advanced screening of the picture and the petition as well as letters and telegrams from various clubs and other organizations were sent to him at Atlanta. The idea of this stunt was to help assure Miami being one of the 25 American cities to be among the first to book the musical romance. A particularly effective story was put in the papers about the number of extra ushers which had been employed to handle the large crowds anticipated the opening night. The advance story also told of plans for the premiere. Arrangements were made with the Royal Scotch Highlanders Band to feature music from The Vagabond King one night in Royal Palm Park. After the numbers, it was announced that The Vagabond King would open at the Fairfax March 6th as well as other selling lines about the picture. And incidentally, this concert plus announcements went on the air over the local broadcasting station. All leading orchestras of the city were furnished with orches- trations of Vagabond King music and they plugged this music and picture to the nth degree. Many of these orchestras broad- cast so the tie-up became that much more valuable. Countless other mediums were also used to give this picture a most thorough campaign that reacted at the box office in increased receipts. On "Honey" he effected a tie-up with a local confectioner that proved a good box office gag. The confectioner put out sample candies in an envelope which carried the following copy, "Have you a sweet tooth? Then taste this tempting Honey Chip! And for 'Sweets' that delight the eye and soothe the ear, see and hear Nancy Carroll in HONEY — Fairfax Theatre, Week beginning Friday, March 21st." At the bottom of the envelope was copy relative to the con- fectioner, etc. Two thousand of these envelopes filled with sample candies were effectively distributed on the streets, in stores and at the theatre. The confectioner also had a co-operative window display with the majority of space being devoted to the exhibit of stills, art cards and other advertising material about the picture. Oak Earle, we know that your fellow members want to be wised up on what the rest of the Club members are doing so keep up the good work. C. DOCTOR Says: "As a new member I wish you to know how much I appreciate the pages of the ROUND TABLE CLUB. We probably all slip at times for lack of ideas on exploitation and these stunts sure keep one pepped up. My respects to the managers who are interested enough in the other fellow to send in their experiences". Manager Grandview Theatre, Vancouver. B. C. July 5, 19 3 0 Motion Picture N e zv s 57 MANAGE!?!' KCLND TABLE CLUB Patrons Caught Fish And Then Bert Caught Them Here's a couple of ideas that will pay you a profit to look into. They have all that is needed to pep up interest in a picture and when you figure the added interest that ^^— — ^=^^=^^=^=^^= their novelty attracts, is it any wonder that they click? These two stunts were used by Bert Bickert, manager of the Palace Theatre in Marion, Ohio and formed part of his campaign on "The Big Pond" and Para- mount on Parade." He obtained a watering tank that was 4 feet wide and 8 feet long. This was surrounded with artificial grass, filled with water and then placed twenty artificial fish in the tank. Each patron was permitted to fish once. And since one of the 20 fish was marked, any person getting this particular fish on his or her hook was permitted to see the picture without cost. A card on an easel alongside the tank read: "Free Tickets to see and hear Maurice Chevalier in THE BIG POND — Tues., Wed., Thurs. — if you catch the lucky fish you get a free ticket. — Try Your Luck! No Charge!" The tank was on exhibition for five days in advance of picture and not only afforded much amusement among the patrons but was an excellent plug for the picture. \ "*^ > hj?.t*fllWS***^ Plugging Songs Is A Cinch If Done Fulton's Way The other photo shows the stunt he arranged with a group of boys whereby they would stage a parade about the city streets. 22 signs — each carrying the name of one of the stars appearing in the picture were carried by the boys in the parade. Two other signs were also carried in the parade; one reading, "Paramount on Parade" and the other, "Palace — Now Showing." The signs supported by a two-foot piece of wood made an unusual sight as the boys marched through the principal busi- ness section as well as visiting other places where there were crowds of people. And when the residents saw the strange cavalcade they all halted until they spelled out the name that the boys were carrying thus proving what Bickert has always maintained "get them looking, then they'll talk; after that selling is easy." In all of the accounts we have presented of the work being turned out by R. K. Ful- ton, manager of the Broad- way Theatre in Council Bluffs, la., we guess you have noticed the completness of his cam- paigns, and this campaign that he turned out on "Honey" is just as sweet as the rest of them. He tied up with a local merchant, who donated a $50 Nancy Carroll hope chest that we are showing in the photo, in addi- tion to having a full co-operative window display, running special newspaper ads and paying a half share of the cost of the special heralds and the exchange heralds. The main idea of the contest was to find the girl who could sing the song, "In My Little Hope Chest," the best. Judging was to be entirely by audience applause. The contestants were given specific nights to sing during the week in advance of the opening night of picture. One girl was adjudged winner of each night's contest and she was to appear in the final con- test on Sunday night — the opening day of picture. The preliminary contests during the week not only plugged the Sunday opening, but also built up the week days' business inasmuch as each contestant was urged to get all of her friends to come and cheer for her. Each contestant made a canvass of the city to get all her friends present on the night she took part in the preliminaries. "A CALENDAR SUGGESTION" Our "Showman's Calendar," an idea which originated with the Club, has been received in many and sundry ways throughout the world. One of the best gags called to our attention in connection with this manager's aid, was the filing of the "cal- endar" box each week. This is then used as ready reference guide for both the present and the future and in the next year or two will act as a sort of advance reminder even ahead of our own regular announcement. Do not underrate the value of the "Showman's Calendar." On the contrary you should be taking advantage of it each and every week. In order to give you this service the Club had to prepare months in advance for its publication. Libraries were combed for information, almanacs were re- ferred to and the Club corresponded with over forty-five organizations and others so as to insure the accuracy of the information we convey. We felt that the innovation was worth while and the fact that this has been copied in so many dif- ferent quarters makes us more than certain that our efforts have not been in vain. M. R. T. C. The local newspaper gave 100% co-operation; the theatre receiving advance stories on the contest besides stories an- nouncing each day's winner and the final winner. The contest was also plugged over the local radio station for a week in advance as well as mentioning that the girl winner would sing over the radio. To help make a thorough job of the publicity angle of the picture, Fulton tied up with seven music stores, each of them devoting a full window on the song hits, "In My Little Hope Chest," "Sing, You Sinners," and "Let's Be Domestic." A tie-up with Liberty Magazine distributor resulted in each boy salesman carrying a card on his bag inscribed "Honey." Each one of these boys also distributed a herald to their cus- tomers as well as seeing that every newsdealer was provided with a window card on the attraction. In return for their efforts, the boys were admitted to the theatre free to see the picture. So completely was the campaign covered that the residents of the city were talking about the various stunts a couple of days after the picture was finished and by this time Fulton had already gotten his new campaign under way, and recorded the various stunts down to send to the Club. Right, "R. K."? 58 Motion P i c t u r c N e w s July 5 , 19 30 grgr^-" , ~\^ IMANACE-Rf - ROUND TABLE CLUE An Ice-Cake Tie-Up! Tie-up with you local ice company and arrange to have them freeze a picture of your house in a cake of clear ice and some "cool signs" in the middle of a cake of clear ice. Lay out your copy and the picture of the theatre in such a manner that it will be bound to attract the eye. The cake of ice should be placed in the window of the leading restaurants, drug stores and other places. As an inducement to promote interest in the display offer free tickets to the person guessing nearest correctly the length of time it would take the ice to melt. This stunt is a great ballyhoo for any house and the ice company will be more than glad to cooperate with you due to the fact that it serves them as a weapon to combat electrical refrigeration influences. Work along this line for a little while and we think that you will work out a number of excellent angles to help boost your business and at the same time keep your good-will stock boosted up. Here's another showman kept posted on the things you're doing to sell your shows and what better medium have you than the Club pages? So why not start boosting the Gorman here via your stunts? 'Tse RegUSted" with an "original" complex and a sense of humor in the GaV 2 Howe Chance person of Walton B. Howe, t» t» n ¥-*• r^ manager of the Gorman Thea- 1 O r llll r Hie Oag tre in Framingham, Mass. , With a marathon race acting as opposition to his matinee business on "The Girl Said No," he decided to at least get something out of it and he started plot- tinS- To cash in on some valuable publicity with crowds lining the streets and everybody more or less talking about the marathon race, he picked his own representative to do a bit of marathoning for him. He engaged the services of a young man who had all the ap- pearances of a runner. This fellow was clad in a regulation running suit and carried a canvas sign on his front and hack ; copy reading, "I'M DISGUSTED— THE GIRL SAID NO AT THE GORMAN THEATRE." The theatre's marathoner cavorted about town and presented himself wherever the crowds were thickest. Considerable com- ment was heard about this stunt for the young lad gave the ap- pearance of a much-disappointed lover running away from town because "The Girl Said No." And look at this account of how he cashed in on the Amos 'N' Andy craze. He secured a dummy and dressed it up to re- semble a human being. The dummy was placed on the roof oi the theatre at an elevation of twenty-five feet with a sign pro claiming the famous words heard round the world via the NBC network, 'TSE REGUSTED." To these he affixed "THE GIRL SAID NO." At night a spot was played upon the effigy and for a week it had the whole town laughing. Listen, Mr. Howe, with so many of your fellow managers in the Publix houses in Mass. we know that you want them to be As far as flying high goes, M. D. Cohen Went g. D. Cohen, manager of the Kialto Theatre in Denver, After High B. O. Colo., certainly hit the sky ^^ h-it -r-< i >> with his exploitation cam- On YOUng Ragles paign on "Young Eagles" ~ when he tied up almost every medium with which he could plug his picture, to the best possi- ble results. A tie-up with the Curtiss-Wright Flying Service gave the theatre the following publicity shots without cost: (a) A plane flew over the city dropping lucky number her- alds good for free tickets to see the picture. (b) A 30-foot Gypsy Moth plane was mounted on a truck and trailer and hauled through the city over a selected route for two days prior to opening of picture. This plane carried banners telling that the print of "Young Eagles" was being brought to the Rialto by air. (c) Pictures were taken at the airport showing the plane landing and the pilot handing over a can of film to one of the theatre's staff. This shot was made up as a trailer and used on the Publix-Denver theatre screen during the week of pic- ture's showing at the Rialto. A free show was arranged for the members of the Denver Post "Just Kids Club" on Saturday. This got three days of advance stories. In addition to the free show a contest was set with the Post whereby Buddy Rogers through a wire offered prizes for the best letters from the kids on an aviation subject. This contest carried through the week of the showing and gave the theatre daily publicity on the picture. A stunt outside designated as a "Hollywood Voice Test" got a world of attention. A radio speaker was hooked up in connection with a Kennedy Radio permitted a microphone pick-up. On one side of the lobby the microphone invited any one to try their "Talking Picture Voice" and have a friend listen in over the radio opposite. Hundreds tried the trick and got a big kick out of it. Stills from the picture and test an- nouncement on the outfit gave the theatre the plug on the current showing. Regular radio publicity was effected in addition to the play- ing of the new Rogers Columbia record with theatre plugs he- me given. Having so much to his credit in the way of merchandising, Cohen boomed business to a new high as was easily seen when the lines began to form a half hour or so before opening time. Cohen is one of those showmen who seems to be consistent in busting records either for business or merchandising, and as he is one of our active members, we'll have more of his work to pass along in the very near future. And we're sure "M. D." agrees with us. CLUB EMBLEM PIN!!! IT WILL IDENTIFY YOU AMONG THE WHOLE SHOW WORLD AS A MEMBER OF THIS GREAT ORGANI- ZATION AND A REAL LIVE-WIRE SHOWMAN! Use This Blank: Managers' Round Table Club 729 Seventh Avenue, New York Kindly send me, postpaid, Club pins, for which I enclose payment at $1.00 per pin. Name of Member Theatre Address City State July 5, 19 3 0 M o t i o n Picture News 59 MANAGE KJ' KOUND TADLE CLUB Bucholtz Found It Necessary To Tell Town About Star When a Broadway star en- ters into the moving pictures it is sometimes necessary to inform your patrons who she is ; especially if those patrons are not much interested in learning about the Great White Way's inimitable products, preferring instead to read their local news and lay off the Broadway columns which are syndicated in almost every paper in the country. So when Paul Bucholtz, manager of the Grand Theatre in Mankata, Minn., played "Roadhouse Nights" and decided to feature Helen Mor- gan, he had a job on his hands to introduce her to the town. First he sold the idea to eleven merchants who paid for their pro-rata share on a co-operative page. Each merchant was given a "call" letter — the letters when placed correctly together would spell out the name of Helen Morgan. To get the proper "call" letter for each ad, it was necessary for each participant in the contest to visit each store and ask the merchant what his "call" letter was. Having done this, then you were to put the "call" letters in the little square space in each merchant's ad on the co-operative page. Having filled in all the squares with the proper "call" letters it was then necessary to figure out the proper placing of these letters so that it would correctly spell out the name of Helen Morgan. Having arrived at the result, then it was necessary to print the name of the star at the bottom of the co-operative page together with name and address and bring or mail the page to the "Roadhouse Nights" Star Contest Editor of the Free Press. To the persons submitting the first 25 nearest correct solutions, the Grand Theatre gave one free ticket each to see and hear "Roadhouse Nights." The stunt created a lot of interest in the picture and as a consequence the star was given a break that helped a lot towards setting her for future bookings. Charles Copperman Promoted Tie-Ups Of Mutual Value Another showman who seems to be a past master in the art of tie-ups is Charles B. (Chuck) Copperman, man- ager of the Ohio Theatre in Warren, Ohio. ■ Everytime we pass along accounts of Chuck's activities we find that he has sewed up a number of local merchants and either promoted window space, space in their ads, or secured a lot of merchandise for free dis- tribution. He was at it again when he played "The Big Party," for he tied-up with a local jeweler and promoted more things. Through the jeweler's co-operation, Chuck made up a special herald in the form of an invitation to the "Big Party" which plugged both the theatre and the jewelry shop. An angle that secured a lot of good-will for both the merchant and the theatre was the presentation with every ticket purchased, of a gift cer- tificate that entitled the bearer to a dollar's worth of merchan- dise, free with every sale of a dollar or more. Notice of this gift was also put in the special heralds and served to pep up interest considerably. As a result of these moves the picture was put over to in- creased business and it is interesting to note that the trade at the jewelry shop also picked up. Chuck's tie-up again proves that when you handle a thing right almost any merchant will be glad to co-operate with you because of the fact that the tie- up is of mutual advantage. This little idea is just one of the things that Chuck is always pulling out there in Warren and as this showman is one of our very active members, we know that more of his work will be forthcoming shortly. Some very showmanlike Co-Operation Of ™or]i was exhibited recently by Dave Helbig, manager or Local Newspaper the Woodlawn Theatre in ttt -pv rr\ tt ii • Cheviot, Ohio, when he ex- WaStJOOn 1 Oriel Dig ecuted his campaign for "The - Love Parade." Through a tie-up with his local radio dealer he secured a set to be given away at the theatre. Every patron entering the house was presented with a coupon entitling- him to participate in a drawing for the radio. The coupon left a blank for name and address in order that Dave could place new names on his Some Good Pointers From CARL M. OSBORNE (Lima, Ohio) One thing that interested me greatly in the Round Table section was your inquiry regarding specific difficulties over- come in the pursuit of free publicity. When I first came to Lima the newspapers were absolutely hard-boiled as far as giving anything except space in their paper, for which they charged plenty. I have overcome this condition to a great extent by trying to show the newspaper that I practice, as well as talk about, cooperation; by giving them a break on news stories which not only referred to theatre matters but in other things which I picked up; and also by being ever- lastingly "with them," and cultivating the friendship of the city and managing editors. Managers who have trouble in securing the cooperation of their newspapers will do well to study the problems of the newspaper. There are things which a newspaper can do, if they wish, and there are other things which it is almost impossible for them to do. Therefore, it behooves the theatre manager to be careful of what he asks of the newspaper and when he is refused, take the refusal in good grace and try again the next time. I have been fortunate in having had newspaper experience before entering the theatre game. Therefore, I know just how far over the line a newspaper can go in the spirit of cooperation. Another question which seemed to be troubling the man- agers of the Round Table Club was that of securing the cooperation of the merchants. In all cases where the theatre asks cooperation it will stand the manager in good stead to study his situation before he asks for consideration and possibly look up the exact definition of the word "coopera- tion" as Webster gives it. Too many managers ask but do not have anything to give to the merchant in return. Or, at least they do not know their situation well enough to show the merchant where they are giving a return for the window space or other help which they are asking from the mer- chant. One of the best arguments the theatre can use in securing window space or store jspace for theatre display is to bring home to the merchant the fact that the theatre is the only business selling a commodity — entertainment — which cannot be purchased by mail. Entertainment ranks with food and shelter in most people's lives. It is necessary for any- one patronizing the theatre to pass by the windows of the merchant. Therefore, the manager of the theatre should calculate the approximate number of admissions per week and the proportion of these that go by the individual store- keeper's place of business, and he will have an argument as to whether the theatre should be encouraged or not. Further argument to advance to the merchant is the fact that people being interested in all things related to the motion picture industry, are attracted to the merchandise in his windows by interesting theatrical displays. As a proof of this inter- est, the manager can quote the immense sale of fan motion picture magazines, which runs into the millions of copies per month. mailing list. In conjunction with the radio dealer a full page ad announc- ing the set to be given away and plugging in the picture by use of appropriate copy was inserted in the local newspaper. The ad was well made up and besides carrying a picture of the set also carried a cut of the star of the film. To secure additional publicity Dave tied up with the local paper and promoted an agreement whereby the paper agreed to print and distribute a number of heralds for him on the contest. All Dave had to do to secure the heralds free was to permit the use of a credit line for the newspaner. Since the paoer had carried the ad, they placed a catchline, "As advertised in the Western Hills Press" on the top of the herald. And there's an angle it would pay to look into. You may want to run a very fine ad in your local newspaper and perhaps if you make them a proposition similar to the above you can let your house in for a load of free publicity. The radio give-away went over to great success and since we know that Dave is quite capable of turning out good work, it's really not more than we would expect. We're glad to see he's continuing his activity and we hope to hear from him again in the near future. 60 Motion Picture News July 5, 19 3 0 MANAGE!?!' KCIJND TABLE CLUB EVERY- BODY'S DOING IT—! WHY NOT YOU—? WHAT ARE YOU WAITING FOR? Application For Membership In "MANAGERS' ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Theatre Address City State Position Wm. A. Johnston "Chick" Lewis Honorary Chairman Chairman JOIN NOW!! Here's the Blank LATEST NEW MEMBERS WILBUR WERTHNER manager the Crown Theatre in Toronto, Ontario, Canada. He is the latest Canadian showman to join our organization and from what we have heard of his work to date he is going to be a very active member. We happen to know Wilbur that you have been engineering some great stuff up your way and we hope you will keep us informed as to your latest so that your fellow members might see your work. Wear Your Club Pin! ! ! LINO R. CORRETJER is another for- eign showman to join the Club. He is located at the Rialto Theatre in San Juan. Porto Rico. We are glad to welcome this showman into the Club and we want him to know that our pages are always open to pass along his work for we know that his fellow members are always glad to see what the other merchandiser is doing. And liston, Lino how about a letter telling us your methods of operation in your country? -Wear Your Club Pin! ! !- R. S. TRETLER is the Assistant Man- ager of the Kingsway Theatre in Brooklyn. N. Y., and when an Assistant comes to us recommended by a man like Bill Applegate, Jr., genial manager of this Century Cir- cuit's house we don't have to know any more about him. We'll let his future work speak for itself because working with Bill he's bound to learn a lot about showmanshiu. Keep us posted on your progress "R. S." and give our regards to Mr. Applegate. -Wear Your Club Pin! I !- JOHN N. KRIER is the manager of the Columbia Theatre in Davenport, la., and judging from the work being turned out by him in Davenport we gleaned that he is a very active showman. As our organization is composed of some of the most active men in the business we know that Mr. Krier is going to fit right into the picture. And talk- ing about pictures we'd like to have a pic- ture of you, John, and a litle dope about yourself so that we can give you a regular intro on these pages. Wear Your Club Pin! ! ! EVANS B. DAVIS manages the Rialto Theatre in East Rochester, N. Y. Though we don't recall, at the moment, ever being in Mr. Davis's town, we feel that he must have plenty of chances for displaying all kinds of showmanship. In order to set us straight on your work Evans why don't you give us a line on yourself and at the same time include your photo with it? Wear Your Club Pin! ! ! A. EUGENE WILSON is the Assistant Manager of the Joie Theatre in Ft. Smith, Ark. He has been in the show business for a number of years and handled the Lyric Theatre in Jefferson, Texas, for three and a half years alone. With a showman back- ground such as he has, Mr. Wilson should be able to keep us lined up on some good exploitation angles. So keep us in touch with your work, Eugene, in order that wo may know what Mr. Brownlee and yourself are doing. SAMUEL T. HOFFSTETTER is the Assistant Manager of the New Delancey Theatre in New York City. Located right in the heart of a district where exploitation should be easy we feel that Samuel is going to turn out some good work. And from what Mr. Macks has to say about it, we think that before long he'll be ready to handle a house by himself. Wear Your Club Pin! ! ! AL. H. EICHORN manages the Central Theatre in West Hartford, Conn. We num- ber a great many showmen from New Eng- land on our rolls and we are indeed glad to welcome Mr. Eichorn into the organization. Now that you are a regular member Al. we'd like to have a photo of yourself when you send in your first contribution and we hope you'll comply with our request because we'd like to have the rest of the Club meet you "face to face." Oke? Wear Your Club Pin! ! ! GEORGE SUMPTER manages the St. George Theatre in Framingham, Mass. Mr. Sumpter's application boosts our New Eng- land enrollment up still higher and if he is going to keep in step with the rest of the showmen who make up the live-wires from New England he will have to display some fast showmanship. From what we know of Mr. Sumpter we feel that he is capable of holding his own when it comes to merchandising and we hope he will keep us posted on his work. And, listen, George, how about a photo of yourself with your next contribution. Wear Your Club Pin! ! ! FREDERIC H. SCHADER is the Pub- licity Director of the Fox Theatre in De- troit, Mich., and if you'll recall, we ran a story a short time ago stressing the great work that is being turned out at his house. We are glad to welcome this alert showman into the Club and we know that he will be very active because when a showman has the background that Freddy boasts he's bound to know his stuff. Wear Your Club Pin! ! ! DAVID WALSH is the manager of the Strand Theatre in Pittsfield, Mass. Being a showman who has had many experiences in the business, Mr. Walsh is fully qualified for the position he now holds and the work he is turning out in Pittsfield would do credit to any showman in any part of the country. We would like to hear more of his work very soon and we hope that when he sends it in to us he will also include his photo and a little dope about himself. Photos of Members! THE Club is anxious to publish photographs of every member and would, therefore, appreciate receiving as many as possible for use in future issues of the Club columns. If you have not alread) done so, PLEASE send us your own photo at once. Thank you. July 5, 19 3 0 Motion Picture News 61 COMPLETE RELEASE CHART Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut toward such information as he may need, as well as information on pictures that are coming. Features which are finished or are in work, but to which release dates have not been assigned, are listed in "Coming Attractions." Running times on features and shorts are being added as rapidly as the information becomes available. Title Cain and Artem China Express Demon of the Steppes Fragment at an Empire Man from the Restaurant.. Old and New Turkslb AMKINO FEATURES Star Rel. Data . E. Gall-N. Slmonov June 6.. . Special Cast Mar. 8.. . Nikolay Saltykov Jan. 18.. Nikitin-Semenoca .Jan. 25.. Thekhov-Mallonvskaya Ian. 4.. .Martha Lapkina May 2... Educational May 24.. Length Feet Mine. Reviewed .7000. ..78.. .June 14 . . 563 1 . ..65. Mar. 16 . .6H00. ..75. .7000 . ..78. . Feb. 1 .6000 . .67. .Jan. II .6921.. ..76.. May 10 ..4900. .60.. .June 14 Coming Attractions Title Star Jimmy Hlgglm A. Buchma ... Llvlno Corpse. The V. Pudovkin Razlom M. A. Narokov suil a. bvazhenko Spring Educational Storm Over Asia V. Inklzhlnov . Transport of Fire G. Kuznetsov . Tungas of Siberia Educational ... COLUMBIA (Available sound-on-hlm and soundondisc / FEATURES T.J.. Title •tf Around the Corner. *t§Call of the West (A •tfGullty? (A. T.) •tILadies of Leisure (A. T.) •tjsMelody Man. The (A. T.) •ffMurder on the Reef (A. T •^Personality (A. T.) *t§Prlnce of Diamond* (A.T.) •tIRoyal Romance. A (A. T.) •tfSltters (A. T.) •tISoldlers and Women (A. •t5 Vengeance (A. T.) T.) Star Rel. Sidney-Murray Apr. Revier-Matt Moore May Holland- valli Mar. Stanwyck-Graves-Sherman . Apr. Collier. Jr.-Day-St. Polis .. Jan. Re veer- Livingston Jan. Starr- Arthur Feb. Ian Keith-Prlngle Mar. Collier-Starke Mar. O'Day-O'Nell June Pringle- Withers Apr. Holt-Revler-Straaoe Feb. Length Data Feet Mins. Reviewed 26 ..6356. ...71. ..May 3 10. ...6500. ...72. ..May 31 3, ..6371. ...71. ..Apr. 12 5. ..9277. ..103. ..Apr. 19 25.. ..6386. ..71. .Feb. 15 19.. ..5400. ...60. ..Feb. 1 18.. ..6304. ..70. ..Mar. 1 26. ..6383. ...71. ..May 17 17.. . 6359. 63. . May 31 15.. .6284.. 70... .June 28 30. .6671. ...70. ..May 17 22.. ..6160. ...68. ..Mar. 1 Coming Attractions T.). Star Title "tlAfrica Speaks (A *t I Arizona i A.T.) *+§Brothers (A.T.) •tICharley's Aunt (A.T.) •tICrlminal Code, The (A.T.) *t§Dlrlgible (A.T.) •t§Flfty Fathoms Deep (A.T.) •tSFIood. The (A.T.) •t§For the Love of Lll (A.T.) •t§Good Bad Girl (A.T.) •t|Hell's Island (A.T.) Sebastian-Holt-Graves , *t§Jazz Daughters (A.T.) •tILadies Must Play (A.T.) *t§Last Parade. The (A.T.) •ttjLast of the Lone Well i A. T i Bert Lytell •tSLIon and the Lamb. The (A T.) "t§Madonna of the Streets A. T.) •t§Man From Hell's River (A.T.) t§Miracle Woman. The (A.T.) . Barbara Stanwyck •tiParls Nights •t§ Rain or Shine (A. T.) Joe Cook "tIRoad to Broadway. The •fISauealer. The (A. T.) •tISubway Express. The (A.T.) •tf Sweethearts on Parade (A. T.) June 6 •t§Temptation (A.T.) Wilson -Gray- Percy •tITol'able David (A.T.) *t§Woman Who Came Back. The (A.T.) Rel. Date Length Mint. Reviewed 70. ..June 28 SOUND SHORTS Title Star *t Alaska Knights Krazy Kat Cartoon "tAutumn Disney Cartoon Feb "tCannib.il Caper* Disney Cartoon Mar. •tCat't Meow. The Krazy Kat Kartoon Jan. *t§Continental Evening, A Fay Marbe Feb. •JDesert Sunk Krazy Kat Kartoon Mar. *t|Do It Now Clark & Bergman Jan. •tlFiddlln' Around Mickey Mouse •fGalloping Fish Disney Cartoon May 'TlHawalians Apr. •tSMarionettes Tony Sarg Mar. *tOld Flame, An Krazy Kat Kartoon Apr. *T§Radla-Tors Utica Jubilee Singers Feb. •ISlow Beau Krazy Kat Kartoon Feb. •tISpookeasy Krazy Kat Kartoon Jan. •tlSpike Speaks Frank Moulan Mar. •tIStage Door Knights Buddy Doyle Apr. •tjstage Door Pest Boyce Combe Jan. SSummer Silly Symphony Jan Rel. Date Length Reviewed May 22 13 I reel 13 I reel 2 I reel 12 1 reel 27 ! reel 29 I reel I reel June 21 8 9 I reel 12 I reel 24 1 reel 26 I reel 27 I reel 30 I reel Feb. I 26 I reel Mar. I 23 I reel 15 ... I reel Feb. I 16 I reel Feb. I •flTalklng Screen Snapshots. ... Released twice a month I reel. EDUCATIONAL SOUND SHORTS Title •t§Bitter Friends (A. T.) •UBIg lewel Case. The (A.T.). •tSButu and Bears (A.T.) •t§Bully Beef 'T. Camera Sny (A.T.) •tJCampus Crushes (A.T.)... (Available sound-on- film and sound-on-disc ) Length Date Feet. .M Ins. Reviewed 27 1609 18 23... 1480 16... Feb. 22 2 1838. 20. ..Feb .22 13 I reel. ». .. I4«0. 16.. Feb. 22 15... 1929... 21 June 28 Star Rel. . Lambert- McPhail Apr. Lambert- Kelsev • Garvin ...Feb. Pnllard-Clyde-Beebe Mar .Terry-toon July Hamilton-Hlatt fen. Clyde-Beebe-Stuart June •tCavlar Terry-Toons Feb. •tIChumps. The (A.T.) Beebe-Clyde July "tlCodflsh Balls Terrytoon June •tSDad Knows Best (A.T.) Holmes-Bolton Mar. 23...I reel 7. ..Feb. 22 6 15... I reel 30 1840 20... Apr. 12 •tlDrummlng It la (A.T.) •t§Fat Wives for Thin (A.T.). •tS Folio* the Swallow (A. T.). •t§French Kisses (A.T.) •tlGoodby Legs (A.T.) MIGood Morning. Sheriff (A.T.) •tlHail the Princess (A.T.) *t Hawaiian Pineapples *J|He Trumped Her Ace (A.T.) 'tlHoneymoon Zeppelin (A. T.) •t§Honk Your Horn (A.T.) •tsHot and Haw (A.T.) •tHot Turkey •tlHow's My Baby (A.T.) •f§ Hungarian Goulash •♦Indian Pudrfino "t§ Kangaroo Steak •tsMatch Play (A.T.) 'Museum of Art, A , •tsOh Darling (A.T.) "tIPeace and Harmony (A.T.) . •t§Pollshed Ivory (A.T.) •tPretzels *!§Radio Kisses (A.T.) 'TRoman Punch •tISeatch (A.T.) *t Spanish Onions MlSugar Plum Pita (A.T.).. MISwIss Cheese •tlTrouble For Two (A.T.) •t§ Western Knight (A.T.) MeKee-Smalley Jan. Beebe-Barraud-Clyde May Lloyd Hamilton Apr. Collins- Boyd June Pollard-Stuart July Lloyd Hamilton May Boley-Colllns May Terrytoon I reel Burke-Beeb* Mar. Beebe- Pollard Apr. Lloyd Hamilton June Goodwin-Crane Jan. Terry-Toon May Barnes-Collins- McPhail Terry-Toons June Terry. Toon Apr. Terry-Toon July Hagen-Dlegel Mar. Hodge-Podge Feb. Oover-McPhall-Peek Feb. Lambert-Collins. McPhail ...May Lloyd Hamilton Mar. Terry-Toons Mar. Beebe- Duryea-Carewe May Terry-Toon Apr. Clyde-Bevan-MePhall Jan. Terry-Toon Mar. Clyde-Gribbons Feb. Terrytown June Raymond MeKo* Mar. Lambert-St. John-MePhall. . . Apr. 26 1600 18... Jan. 26 25. ...1980... .22... May 31 27.... 1686.... 19... Apr. 26 15 1684 19 27 25.... 1735... 19... June 14 II... .1573. ...17 May 24 23. ...1895. ...21.. .Apr. 12 13.. ..1976. ...22.. Apr. 26 29 2 reels. . 19. . .Juhe 28 12... 1528... 17... Jan. II 4.. .1 reel 1667. ..19 29 8... I reel 6... Apr. 26 27... I reel 16... 2002.... 22... Fab. 22 ... I reel 16.... 1565.... 17... Feb. I 18. ...1660. ...IS... May 10 16.... 1642.... 18... Mar. 29 9... I reel 6... Apr. 5 4 1891... 21... June 14 20.. .1 real 6. ..Apr. 26 19 1961 22. ..Jan. 4 23... I reel 16.. .1932. ...21... Feb. I I... I reel 9.... 1527.... 17... Mar. 29 20.... 1661.... 20... Apr. 5 FIRST NATIONAL f Available sound-on-disc only) FEATURES .... Length Tl«le itar Ral. Date Feet. .Mint. Reviewed •tIBaek Pay (A.T.) Corinne Griffith June I 5672 53... June 7 MSBrld* of the Roglraent (A.T.) . Segal-Pldgean June 22 7418 82. ..May 24 •t§Dawn Patrol. The (A.T.)... Barthelmets- Fairbanks. Jr.. July 20 •tSFIIrtlng Widow (A.T.) Dorothy Mackalll May II 6664 74. ..June 7 •t§Furles (A.T.) Warner-Wilson Mar. 18... 6606 73. ..Apr. 26 *t§ln the Next Room (A.T.) .. .Jack Mulhall Jan. 26 6336 70. ..Apr. 12 •t§Lllles of Field (A.T.) ....Corinne Griffith Jan. 5 5979 67. ..Dec. 21 •t§Loose Anklet (A.T.) Fairbanks, Jr.. Young Feb. 2 6190 68. ..Mar. 8 ♦t§Murder Will Out (A.T.) Mulhall-Lee Apr. 6 6200 69. ..Apr. 19 •t§No. Ne, Naaetta (A. T.) Claire-Gray Feb. 16 9108. ..101... Jan. II *t§Notorlous Affair, A (A. T.) . . Billie Dove May 4 6218 .. 69.. May 3 •tsOther Tomorrow (A.T.) Billie Dove Feb. 9 5800. ..64. ..Jan. 4 •tlPlaylng Around (A.T.) . . . White- Morris Jan. 19 6003 66. ..Apr. 5 *t§Road to Paradise. The (A.T.). Young-Mulhall July 5 •tsSally (A.T.) Marilyn Miller Jan. 12.... 9277... 103... Dee. 28 tIShow Girl In Hollywood (A. T.). White-Mulhall .Apr. 20 7213 80.. May 3 *t§Son of the Gods (A.T.) Rich. Barthelmeta Mar. 9 8344 92. ..Feb. I •tISong at the Flame (A.T.) Gray-Claire May 6 6501 72 May 3 •tlSprlng Is Here (A.T.) Claire-Gray Apr. IS 6386 71. ..Apr. 26 •tlStrletly Modern (A.T.) ...Dorothy Mackalll Mar. 2 5632... 63. .May It •t§Sweethearts and Wlvet (A.T.) . Billie Dave June 15 7000 77.. June 7 Coming Attractions Title *t§Adiosi (A. T.) •t§Bad Man, The (A.T.) *t§Brlght Lights (A.T.) •t§Broadmlnded (A.T.) *t|Brnken Dishes (A.T.) *t§Call of the West •tfCaptain Blood (A.T.) •tICollege Lovers (A.T.) •tlDeep Purple (A.T.) •t|Devil's Playground. The (AT I •§tFather's Son (A.T.) •t§Forever After (A.T ) ■t§Girl of Golden West (A.T.) ♦tlGoing Wild (A.T.) •t§Gorilla, The (A.T.) •tlHeart of the North (A T i *t§Honor of the Family, The (A.T.) •t§Hot Heiress, The (A. T.).... 'tIKismet (A.T.) *t§Lady Who Dared, The (A.T.) MSLittle Caesar I A.T 1 . *t§Louisiana Nights (A. T.)... *t§Mother's Cry (A. T.) •t§Numbered Men (A.T.)... •t§Ono Night at Susle't (A.T.) '*6Utner men s wives (A.T ) *t§Queen of Main Street (A.T.). •flReckless Hour (A.T.) •tIRiqht of Way. The (A.T.) •tIScarlet Pages (A.T.) *t§Sunny (A.T.) *t§Sweethearts (A.T.) •«4«we»l Mama '4 T > *t§Toast of the Legion A.( T.).. •t^Too Speed ( A T i . . itlTruth About Youth (A.T.)... •t§Way of All Men. The (A.T.). •tSWidow from Chicago (A.T.).. •tlWoman Hungry (A.T.) Rel. Date Lengtn Revieweo Star Richard Barthelmess ... H uston- Revier Dorothy Mackaill July 5 Kohler-Rennie Young- Withers Billie Dove Young-Fairbanks. Harding-Rennle . Joe E. Brown.... Joe Frisco Loretta Young Walter Huston .. .75... June 21 Otis Skinner Dove-Tearle Edw. G. Robinson. Nagel-Claire Sept. Oove- Fairbanks. Jr Dnve- Rath none Thompson Lee-Lyon .72. ..June 7 Nagel-Vouno Ferguson-Nixon Marilyn Miller Miller-Pidgeon Alltf Whiff ... Clare-Pidgeon Brown-Claire. Whiting Young-Tearle Aug. Fairbanks. Jr.-Revler Alice White Lee-Kohler-Blackmer FOX FILMS (After August all releases sound-on-film and sound-on-disc) FEATURES Title •tIArlzona Kid. The (A.T.). •tSBIg Party. The 'A T.) •t§Born Reckless (A.T.) §t"Cameo Kirbv (A.T.). Star Rel. . Baxter- Marlt May Lee-Carol- Albertson Feb. .Edmund Lowe June Terris- Murray Jan. •tSCIty Girl (P.T.) Farrell-Dunean Feb. •tSCrazy That Way (A. T.) Bennett-MacKenna Mar. •tIDouble Cross Roadt (A. T.). . Ames-Lee Apr. Lee Oth Date Feet Mins. Reviewed 23 .. ..7450. ...83. ..May 17 25.. . 6200. .. 69. . Mar. 1 6... .7400.. ..82.. .May 10 12. ..6700. ...74. ..Dee. 7 16. ..6171 ...69. ..Apr. 19 30.. ..5800. ...64. ..Mar. 29 20.. ..5800. ...64. ..Mar. 29 *Means synchronized score. fMeans sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. 62 Motion Picture News July 5 , 1930 •t§Fox Movietone Follies of 1930 (A.T.) Special Cast "tSGood Intentions (A.T.) •t§Golden Call (A.T.) •f§Happy Days (A.T.) •t§Harmony at Heme (A.T.). •flHIgh Society Bluet (A.T.) •t§Lets Go Placet (A.T.)... 'tSLone Star Ranger (A.T.). •t§Men Without Women (A. T.) MeKenna-MaeDonald *t§Not Damaged (A.T.) Moran-Byron-Ame» .May .Lowe-Churchill June . Carol-Mulhall-Breiilel Mar. Special cast Mar. Collier. Sr.-Churchill Jan. Gaynor-Farrell Mar. Wagstafl-Lane Feb. George O'Brien Jan. Feb. May •t§On the Level (A.T.) Victor McLaglen Mar. •t§Roagh Romance (A.T.) O'Brien-Chandler June •*SSk> Hawk lAT.) . . . Garrlck-Chandlef . Jan. •t§So This Is London (A.T.).... Will Rogers June •t§Such Men Art Oangcruus iA.T .Baxter-Owen Mar. i Reviewed under title if Mask of Love" In Feb 1, •tSTemole Tower (A.T.) MeKenna-Day Apr. •t§3 Sisters (AT) Dresser- Patricola Apr. •tiWomen Everywhere (A.T.) . . . Murray-Dorsay-Kellard June 4.., 29... 16.. 2.. 19.. 30.. 2.. ».. 9 . 25.. 23.. IS.. 26.. 8... 9... mo 13.., 20.. .7422. . 6340.. ..6552. . .7526. .6295. .6750. .6442. . .4940. .7774. .6500. .5600. . .4800. . 688b. .8300.. .7400.. .5200.' .8442.. .7500. .84. .70.. .73. ..84. .70 75 May 10 June 14 .Feb. 22 .Jan. 18 Dec 14 Mar. 8 72... Jan. 18 .66... Jan. 25 .86. ..Jan. 4 .72. ..June 14 .62. ..June 14 .60. ..June 21 78.. Dec. i. .92. ..May 31 .82... Feb. I .58. ..May 17 .71... Apr. 26 .83... June 14 Coming Feature Attractions Star Rel. Date , Brendel- Wliitc-Compton Michael Bartlett .Murray-Huntington Lee- Compton- Corcoran star nei. uaie Length Reviewed •t§Alone With You (A.T.) Gaynor-Garrick •UAre You There? (A.T.) Lillie-Garnck Aug. 31 •t§Barcelona (A.T.) Gaynor-Bogart •t§Blg Trail. The (A.T.) Wayne-Churchill- Marshall •fSBIondie (A.T.) Moran-Bogart-Ames •tlBroadminded (A.T.) Victor McLaglen •tSBy Hie way. Bill (A.T.i .Will Rogei- •tSCheer Up and Smile (A.T.) . . Lee-Lake-Baclanova MSCisco Kid. The (A. T.) Lowe-Baxter •tscommon Clav (A.T.) .. . Bennett- Ayers- Marshall Aug. 17. .. .7961. . ..88. . .June 21 •tIConnectleut Yankee. A (A.T. ). Will Rogers •t§Dancers. The (A.T.) Moran-MacKenna •tSDevil With Women (A.T.) . . . Farrell-Taylor •t§Fair Warning (A.T.) O'Brien-Churchill •tSGirl Downstairs (F A D) O'Brien-Moran ♦tlGirls Demand Excitement (A.T) ••■ Brendel-Whito-Compton •t§Going Nowhere (A.T.) ™" •t§Heart Breaker. The (A.T.)... *t§Her Kind of Man (A.T.).. •tSHot Numbers (A.T.) •tSII I was Alone With You (A.T.) Gaynor-Farrell ... »t§Just Imagine (A.T.) Brendel. Linow •t§Last of the Duanes, The (A.T.) O'Brien- Loy-Browne •HLiving for Love (A.T.) Sills-Mackaill ♦tfLuxury (A.T.) Garrick-Huntington *t«Mad Singer. The (A.T.) ... •t§Man Trouble (A.T.) Sills-Mackaill Aug. •tIMan Who Came Back. The (AT) Farrell-Huntlngton •tiMeri on Call (A.T.) .Edmund Lowe •t§Movietone Follies of 1931 (AT) Speoial Cast •tINo Favors Asked (A.T.) Wayne-Lee-Francis *t§Oh, For a Manl (A.T.) Gaynor-Farrell •tlOne Night In Paris (A.T.) . . Gaynor-MacKenna •t§On the Make (A.T.) McLaglen-Dorsay •tlOn Your Back (A.T.) Rich-Warner-Hackett •tSOne Mad Kits (A.T) ..Son Jose Molica •t§Oregon Trail. The (A. T.) •tSPainted Woman, The (A.T.) .. McLaglen-Dorsay •tiPlaymates (A.T.) Gaynor-Farrell *t§Princess and the Plumber, The (A.T.) Farrell-O'Sullivan •HRed Sky. The (A.T.) J. Harold Murray •tSRenegades. The (A.T.) Baxter-MacKenna-Harris •tSScotland Yard (A.T.) Edmund Lowe •t§Sea Wolf (A. T.) Sills-Kelth-MacKenna •t§See America First (A.T.) Will Rogers *t§Sez You. Sez Me (A.T.) McLaglen-Maris-Bogart •tlShe's My Girl (A.T.) Farrell-Compton •t§She Wears the Pants (A.T.). Dorsay-MacKenna •tlSoup to Nuts (A.T.). Healy-Winnioer •tlSong 0' My Heart (A.T.) ... John MeCormaok Sept. •tSSolder. The (A.T.) Baxter. Churchill •HSpy, The (A.T.) Sills-Muni-Churchill •tSThis Modern World (A.T.) . . . Baxter-Alcaniz •t§Tlme Out (A.T.) *t§Up the River (A.T.) Huntington-Luce-Bogart •tSWhlte Flame. The 'A.T.).. Paul Page „ •tSWIld Company (A.T.) Albertson- Warner-Lynn •t§Woman Control (A.T.) Murray-Marls-Luce *t§Women of All Nations (A.T.) McLaglen-Lowe •tSWyoming Wonder (A.T.)... . Wayne-Clarke-Compton •tiYoung Sinners (A.T.) Moran- Albertson 7. ...8243.. ..92. ..Mar. 15 INTERNATIONAL PHOTOPLAY DISTRIBUTORS FEATURES Title Star •tAfter tho Verdict Olga Ttcheehowa Jan. I. •t§Crlm«on Clrelo, The Stewart Rama Feb. I. *t§Dark Red Roses (A.T.) Rome-Dobla Mar. I. Length Reels. M Ins. Revlewec .7 76 .7 79.. Jan. II . g 67. .Mar. 8 *t§Good News (A.T.) Special Cast Not Set.. *t§ In Gay Madrid (A.T.) Ramon Novarro May 17 *t§Lady of Scandal (A.T.) Chatterton-Forbes-Rathbone .May 24. *t§Lady to Love (A.T.) Vilma Banky Mar. 8 *t§Lord Byron of B'way (A.T.) . . Terry- Kaley- Edwards Jan. 28. *t§Montana Moon (A.T.) Joan Crawford Mar. 29. *t§Not So Dumb (A.T.) Davies-Nugent Jan. 17.. *t§Redemption (A.T.) *t§Rogue Song. The Reviewed under title of "Dulcy" in Nov. 2, 1929. issue .8100... .7654... ..6858... ..8142.. .7200.. ..7917.. .7650... 80.. .85. .68. .90. 80. Apr. 12 .June 7 .May 31 . Feb. 8 Jan. 25 .Gilbert-Nagel-Adoree Apr. (A.T.) .... Lawrence Tibbett May 't§Sea Bat, The (A.T.) Bickford-Miljan-Torres June MsShip From Shanghai. The (A.T.) Nagel-Johnson-Wolheim ... Jan. MSStrictly Unconventional (A.T.) Stone-Cavanagh-Owen May .6019.. ..9372.. ..6570.., .6225... ...4970... Reviewed under the title of "The Circle" in Feb. 22. 1929. issue 't§This Mad World (A.T.) Rathbone-Johnson Apr. 19 6100.. *t§They Learned About Women (A.T.) Van and Schenck Jan. 31 8773... •t§Unholy 3. The Chaney-Lee-Lmow Aug. 2 *t§Woman Racket (A.T.) Moore-Sweet Jan. 24 6387.'.' .88... Feb. 8 .85... Nov. 2 .67. ..May 10 104... Feb. I .73... May 3 69... Jan. 18 55... Feb. 22 .68... Apr. 19 97... Dec. 14 .70. ..May 24 .71. ..Dee. 14 Coming Feature Attractions Length Revlewad *'*'• t Star Rel. Oat* •tIBallyhoo (A.T.) liitlli ..t rhe i idles • A T.) *t§Big House. The (A.T.) Beery-Morris-Hyams lune 21 7901 88... June 28 •tSBilly the Kid (A.T.) John Mack Brown 'tsBugle Sounds. The (A.T.).... Lon Caney •t§Crisis, The (A.T.) •tIDance. Fools. Dance (A.T.) •tSDark Star. The (A.T.) Marie Dressier .....".. "t§Daybreak (A.T.) Ramon Novarro '.'.. 'IS Dixie (H.T.) 'tSDoing That Thing (A.T.) •tlFive O'clock Girl, The (A.T.) Marlon Davies . •t§Great Day, The (A.T.) Joan Crawford *t§Great Meadow, The (A.T.) *t§Her Fortune (A.T.) Joan Crawford *t§Jenny Llnd (A.T.) Grace Moore •t§Let Us Be Gav (A.T.)... .Shearer-La Roque Aug. 9 70... May 3 •t§Like Kelly Can (A.T.) Montgomery-Jardon *t§Madame Satan (A.T.) Reginald Denny *t§March of Time (Tent.) Weber &. Fields •t§Merry Widow. The (A.T.) •f§Monsieur Le Fox (A.T.) Barbara Leonard *t! Naughty Marietta (A.T.) •t§New Moon, The (A.T.) Lawrence Tibbett *tlOur Blushing Brides (A.T.) ..Joan Crawford *t§Passion Flower, The (A.T.) *t§Razzle-Dazzle (A.T.) Dressier- Moran •t§Red Dust (A.T.) Greta Garbo *t§Remote Control (A.T.) Haines-Doran *t§ Revue of Revues (A. T.) King- Love- Haines-Crawford •tIRichest Man in the World, The (A.T.) Mann-Nugent July 5 *t§Romance (A.T.) Greta Garbo *t§Rosalie (A.T.) Marion Davies •t§Singer of Seville. Tho (A.T.). Novarro-Jordan-Adoree •tSSong of India (A.T.) *t§Tampico (A.T.) *t§Those Three French Girls (A.T.) •tSTrader Horn (A.T.) Harry Carey *t§War Babies (A.T.) Buster Keaton *f§War Nurse (A.T.) •tSWay for a Sailor (A.T.) John Gilbert •t§Way Out West (A.T.) Haines-Hyams •t§World's Illusion. The (A.T.) SOUND SHORTS Title Star Rel. •tSAII Teed Up Charley Chase Apr. •t§ Bear shooters Our Gang May •t§Blq Kick. The Harry Langdon Mar. * t § Blotto Laurel-Hardy Feb. "tSRrats Laurel-Hardy Apr. "t§Clock Shop, The Revue May MSCollege Hounds . Dogs *t§Collage Romeot Blftmore Trio Jan. •t§Fast Work (A. T.) Charlie Chase June •t§ Fifty Million Husbands Charlie Chase May t§ Fighting Parson Langdon Feb. *t§Flrst Soven Years. The Our Gang Mar. •Flower Garden Revue Jan. *t§Gems of M-G-M (A.T.) •tlHaywire (A.T.) Laurel-Hardy May *t|Head Guy. The Harry Langdon Jan. 'tsHet Dag Dogs •som Ma" Trouble (A. T.) navidson-Nlchnls ', Kinq. The Harry Langdon June 'SNiqnt Owls (A. T.) Laurel- Hardy Jan. •t§Real McCoy (A.T.) Chase Feb. •t§Shlv«rlng Shakespeare Our Gang Ian. •tfshrlmp. Tha .. Harry Langdan May *t§Song Writer's Revue. The (A.T.) •t§Tough Winter. A Our Gang June •t§Vodeville (A.T.) Laurel-Hardy •HWhen the Wind Blows Our Gang Apr. •t§ Whispering Whoopea Charlie Chase Mar. Date 19. 17.. 29.. 8. . 27.. 10.. 25. 28.. 24. 22. Length . .2 reels. .1881.... ..1827... 2654... .2 reels. . 2 reels.. . .2 reels. ...853... ..1866..., ..1846... ..1877... ..2 reals. Reviewed ..Mar. 20 ..Feb. 15 ..Jan. 25 ..Feb. 15 .Apr. 8 .Mar. 29 .May 24 Mar. 29 .Dec. 14 .Apr. 5 ..1775.... ..1878.... . . 2 reels. 2r*«le. .2 reels... ..1895... ..1899.... ..1870... . .2 reels. . .June 7 .Fab. ' 15 .Dec. 14 Dae 14 . .2 reels. . , . 2 reals.. ..1795.... ..1907.... .Feb. 15 '. Mar'.' 29 SHORT SUBJECTS Length Tlt)« Star Reels. Mins. Reviewed •t§Ael- Dental Treatment 2 ,7 *t§Abble Mitchell & Sizzle & Blake Song Program I J •f Allez-Op Marionettes I 8 •tSCIyde Doerr & Saxophone Sextet Jazz Program I » •t§Feed the Brute (A.T.) Animal Novelty I 8 •t§Hoak (A.T.) fraw.le.y & Sm,,h i .2 •t§Justleo (A.T.) Special Cast 2 17 •t§Llttle Journeys In Songland. .Song Series I 8 •t§Mlser, The (A.T.) Bransby Williams I 8 •t§Mr. Smith Wakes Up (A.T.) Marriott-Gott .2 16 •)§Nlght in Dixie. A (A.T.) . . . Mltchell-Hudglns 2 15 •t§Nora Blaney No. I Song Program I 9 •t§Nora Blaney No. 2 Song Program 1 9 •t§Operatle Marionettes 1 9 •tIRadio Franks & 4 Bachelors. Song Program I 8 •tSTeddy Brown & Hla Band Jazz Program I 9 •t§Unwritten Law. The (A.T.)... Rosalind Fuller Feb. I 3 30 •t§When the Clock Struck Twelve (A.T.) Nlles Welch 2 16 METRO-GOLDWYN-MA YER FEATURES Title •tSAnna Christie (A.T.) MSBIshon Murder Ca«e (A.T.). •t§Caught Short (A.T.) *t§Chaslng Rainbows (A.T.). Star Rel. Data Greta Garbo Feb. .Basil Rathbone Jan. . Dressler-Moran-Page May .Love- King Jan. (Reviewed undor title o' "Road Show" In Nov. 2, •t§Chlldren of Pleasure (A. T.) . Gray-Rubin-Johnson Apr. •tt,Dnvii-May-Care (A.T.) Ramon Novarra Feb. •HDIvoreee. The (A.T.) Shearer- Morris Apr. *t§Free and Easy (A.T.) Buster Kaaton Mar. •HFIoraHera Girl, Tha ivn Davlat-Gray May •t§Glrl Said No. Tha (A.T.) ... Haines- Hyams Mar. 21 3. 10. 10. 1929. 12 7. 26. 22 II, 15. Length Feet Mins. ...6700 74. ..7961.... 88. ...6873.... 75. . .8100 90. Issue) ...6100 ...8782.... 98. ...7533 84. ...8413 93. ...7260.... 81. ...8382.... 93. Reviewed Dee. 21 .Nov. 16 May 10 .Nov. 2 Dee. 28 .Apr. 19 .Feb. 22 .June 7 . Feb. I Title *t§Applesauce (A.T.) •t§Behind the Make-Up(A.T.) . . "tlBenson Murder Case The (A.T.) •t§Big Pond, The (A.T.) •t§Border Legion. The (A.T.) . *t§Burning Up (A.T.) •t§Civillan Clothes (A.T.) M§Dangerous Dan McGrew (A.T.) *t§Dangerous Paradise (A.T.). •t§Devil's Holiday, The (A.T.) •t§Follow Thru (A.T.) •tfHoney (A.T.) •t§Klbltzer (A.T.) (D.) •t§Ladles Love Brutes (A.T.).. •t§Light of Western Stars (A.T.) MsLove Among the Millionaires *t§Love Parade (A.T.) (D)... •t§Men Are Like That (A.T.).. •t§Only the Brave (A.T.) •t§Paramount on Parade (A.T.) •t§Return of Fu Manchu (A.T.). •t§Roadhouse Nights (A.T.).... Reviewed as •tSSafety In Numbers (A.T.).. •t§Sap From Syracuse (A.T.).. *t§Sarah and Son (A.T.) •tlSeven Days' Leave (A.T.)... Reviewed under •t§Shadow of the Law (A.T.).. •t§Sllghtly Scarlet (A.T.) •t§Soclal Lion. The (A.T.) ... •tSStreet of Chance (A.T.)... •tSTexan. The (A.T.) •t§True to the Navy (A.T.)... t§Vagabond King. The (A.T.). PARAMOUNT FEATURES Star Rel. Helen Morgan Jan. Skelly-Wray-Powell Jan. Powell-Pallette-Calvert Apr. Chevalier-Colbert May Arlen-Wray-Holt June Arlen-Brlan Feb. Cooper-Collyer July Helen Kane July Carroll- Arlen Feb. Nancy Carroll May Rogers-Carroll July Nancy Carroll Mar. Green-Brian-Hamilton Jan. George Bancroft Apr. Arlen-Brian-Green Apr. (A.T.).. Bow-Smith July 28 Chevalier- MacDonald Jan. Hal Skelly Mar. Gary Cooper Mar. Special Cast Apr. Oland-Arthur May Morgan-Ruggles Feb. "River Inn" In Dee. 28. 1929 Charles Rogers June Jack Oakie July Ruth Chatterton Mar. Gary Cooper Jan. the title of "Medal" In Nov. 23 Powell-Schilling June .Evelyn Brent Feb. Oakle-Brlan June Win. Powell Feb. Gary Cooper May Clara Bow May Klng-MacDonald-Oland Apr. Length Date Feet Mins. Reviewed A.. .7066. ...78. ..Oct. 12 II.. ..6364. ...71. ..Oct. 20 12.. .5794. ...65. ..Apr. 11 3.. ..6984. ...78. ..May 17 28. . July ^ .5251. ...58. ..Feb. 15 12 .. 5.. .6571. ...71. .June "8 22.. .5244. ...58. .Feb. 7? 24.. .6743. ...75. .May 17 26... . Not set ... .May 74 29.. .6701. ...74. Feb. 22 II... .7273. ..81. .Aug. Rl 26.. .7177. ...70. .Apr. 10 19.. 28 .. .6312. ...70. ..May 31 18.. 10061. ..III. ..Oct iq 22.. .5500. ...61. .Nov. 23 8.. .6024. ...67. Mar. 18 26.. .9125. ...90. .Apr. n 17.. .6586. ...73. May in 15.. .6700. ...74. . . Dec. a 1 Issue 7... .7074. ...79. . .June 7 19... 22.. .6868. ...77. .Mar. 7? 25.. .6108. ...68. ..Nov. 23 1, 1929 Issue 14 . .6392. .68. . .June 7 22.. .6402. ...71. ..Jan. 25 7.. 5403 60. June 7' 8.. .7023 .90. . Dec. 28 10.. .7142. ...68. ..May 17 31.. .6396. ...71. ..May 17 19... .9412 . ..105. ..Jan. II *Means synchronized score. ^Means sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. J It I V 1930 M o t i o n Picture News 63 -With Byrd at the South Pole June 28. ...7411 82. ..June 20 •t§Young Eagles (A.T.) Charles Rogers Apr. 5 6405 71... Mar. 22 •tlYoung Man of Manhattan (A.T.) Colbert-Ruggles May 17 7621 85. ..Apr. 26 Coming Feature Attractions Title •t§Animal Crackers (A .T.) . . . •tsAnybody's War (A.T.) •t§Baekstage Blues (A. T.) •tSBetter Wife. The (A. T.) . . *t§Blue Angel, The (A.T.) •tSHusiness is Pleasure (A.T.).. •ffCave Man. The (A.T.) •t§Danelng Mothers (A. T.). . •t§Feet First (A. T.) •tlFighting Caravan. The(A.T-). •t§Flesh of Eve lA. T.) •t§For the Defense (A.T.) •t§General. The (A. T.) •t§Grumpy (A. T.) •t§Heads Up (A. T.) •jlHoneymoon Lane (A. T.) . . . •t§Huckleberry Finn (A. T.) . •t§Kid Boots (A. T.) •t§Ladies' Man (A. T.) •t§Last Company. The (A.T.) •t§Laughing Lady. The (A.T.). •t§Laughter (A. T.) ♦t§Leave It to Lester (A.T.)... •tILet's Go Native (A.T.) •t§Llttle Cafe. The (A. T.).. •t§Love Waltz. The (A.T.) •tlManslaughter (A. T.) •tiMerton of the Talkies (A.T.) »t§Molinofl (A.T.) •t§Moroeco (A. T.) •tJMonte Carlo (A. T.) •t§New Morals (A. T.) •t§Queen High (A. T.) *t§Right to Love, The (A.T.).. *t§Rodeo Romance (A. T.) *t§Rose of the Rancho (A. T.).. •t§Royal Family. The (A. T.).. •f§Scarab Murder Case (A. T.) •t§Sea God, The (A. T.) •tSSilent Enemy. The •t§Sklppy (A. T.) •tSSpoiler. The (A. T.) •tSSutlop 8-E-X iA. T.) •t§Tom Sawyer (A. T.) •SSYouth (A. T.) Star Marx Brothers Moran & Mack 6750 Moran &. Mack Chatterton- Brook Emil Jannings Rel. Date Length Revlewe- . Apr. Geo. Bancroft Harold Lloyd Cooper-Torrence Nancy Carroll William Powell -July 26 Huston-Francis Cyril Maude Rogers- Kane Eddie Dowling Junior Coghlan Jack Oakie William Powell Veidt-Evans Chatterton- Brook Nancy Carroll MacDnnald-Oakii Maurice Chevalier .... Harvey-Batten Colbert-March Jack Oakle Charles Rogers Cooper- Dietrich Mac Donald- Buchanan Chatterton-Brook Ruggles-Regers -Morgan Ruth Chatterton Arlen-Carroll Gary Cooper Frederic March William Powell Arlen-Wray Indian Cast Gary Cooper . . Clara Bow Jackie Coogan Hersholt-Wray Aug 6560 65. ..May 31 .88 ..May 17 SOUND SHORTS Reviewer June 14 Title Star Rel. Date Length it§Accidents Will Happen (A.T.) Smith and Dale 2 reels . •tfArtist's Reverie. The (A.T.).. Ash- Washington I reel •t§At Home (A.T.) Lulu McConnell I reel ■fsBarnacie Bill. the Sailor (A.T.) Talkartoon I reel •tsBearded Lady (A. T.) Christie Comedy Mar. I . . . . 1794 *1§Bedelia Screen Song Jan. 4 604 •t§Belle of the Night Feb. 15 2 reels •tIChinatown Fantasy, A I reel May 24 •t§Come Take a Trip In My Airship • ■ Screen Song . . .... Apr. 26. ... I reel •t§Confounded Interest (A.T.) . . . Haymond &. Caverly •tJDance, You Singers (A.T.).. Puck & White •fSDeep "C Melodies ...Frances Williams Jan. 25 901 •tIDesperate Sam Bert Green Mar. 29 1832 . •tsDizzy Dishes (A.T.) Talkartoon I reel .. •tsDon't Believe It (A. T.) Christie Comedy Feb. 8 1872 Mar. 22 •tIDown With Husbands Arthur-Roach Mar. 8 1660 Mar. 22 •|§Duke of Dublin (A. T.) Christie Comedy Feb. I 1850 •tsFamily Next Ooor. The Charles Rugales Jan. II. ...1381 Feb. 15 •tIFatal Card, The (A.T.) W. & E. Howard •t§Feelin' Blue (A.T.) Ash- Washington I reel •tsFlrebugs Talkartoon May 10 704 Apr. 19 •tIFit to Be Tied (A.T.) Burns & Allen I reel *t§For Love or Mist) i » T.I ... Christie Comedy Jan. 4 1870 •tSFood for Thought (A.T.) Allen & Canfleld I reel *t§Getting a Break Brock &. Sully I reel June 28 •t sliettino a Ticket Eddie Cantor Mar. 22 ...948 Feb. 15 •t§Glow Worm, The (A.T.) Screen Song I reel •t§Grand Uproar (A.T.) Talkartoon I reel •t§Helping Hand. The (A.T.) .. Solly Ward I reel •t§He Was Her Man (A.T.) Gilda Gray 2 reels •f§H is Honor, the Mayor Christie Comedy Mar. 22 1665 •+6Hot Dog Talkartoon Mar. 29 I reel *t§Hot Time in the Old Town Tonight, A (A.T.) Screen Song I reel •HI Came First Herman Tlmberg . Apr. 12 814 Boydell-Ash I reel .651.. . I reel. •t§l'm a Wild Woman (A.T.) . •tSI'm Afraid to Come Home the Dark Screen Song ... Feb. •fll'm Forever Blowing Bubbles Screen Song Mar. •t§ln the Shade of the Old Apple Tree Serpen Snno Jan. 18 752 *t§lnsurance Eddie Cantor I reel.. *t§ Introduction of Mrs. Gibbs (A.T.) Lulu McConnell *t§Jazz Preferred (A.T.) Zelaya I reel... •tIKandy Kabaret (A.T.) Children's Ballet I reel •t$La Paloma Screen Song Apr. 12 574 *t§La Schnapps, Inc. (A.T.) .... Smith & Dale •t§Lady, You Slay Me (A.T.)... Perkins-Hillpot I reel... •t§Let Me Explain (A. T.) . . . .Christie Comedy Ian. 4 1870... •t§Lovers' Lane (A.T.) Arthur & Morton Havel •tSMany Moons (A.T.) I reel •t§Meek Mr. Meek. The (A.T.) . Jimmv Barry I reel... •t§Mllllon Me's. A Lee Morse Apr. 26 964 M§Moon Bride's Wedding. The. U. S. Indian Band Feb. 22 967 •♦{Mountain Melodies Jan. II 994 *t§My Gal Sal (A.T.) Screen Song I reel... •^Neighborly Neighbors (A.T.) . Lulu McConnell 2 reels... tfOle Man Whoopee (A.T.) Art Frank I reel . •tfParamount *t§Paramount •tlParamount #t§Paramount •§tParamount *t§Paramount .Jan. 25 .Jan. 25 Acts I reel Comedies 2 reels Pictorials Screen Songs I reel Sound News I reel Talkartoons I reel •tSPrlsoner'e Song. The Screen Song ... . Mar. 1 738 •tSRadln Riot Talkartoon Feb. 15 737 Feb. 15 *t§Resolutlons (A.T.) Billy House •tSSalt Water Ballads Mar. 8 987 *t§Scrapplly Married (A. T.) Christie Comedy Feb. 22 1634 Jan. 18 •HSo This Is Paris Gr«en Fazenda .. Jan. 18 1747 Jan. 25 *t§Story Book Parade, The (A.T.) Children's Ballet I reel •t|Stronger Sex, The (A.T) Christie Comedy Mar. 15... 1760 •tlTwentleth Amendment. The (A.T.) 2 reels •tfVolces of Lonely Men Apr. 19... I reel •tf Wanderlust Bruce Scenic *or. 5. ...I reel Feb. 15 •tSWee Bit 0' Scotch Feb. 8 1022 *t§Yes. We Have No Bananas. .. Screen Song Apr. 26 . ... I reel May 24 PATHE FEATURES Title M§Bachelor's Seeret. A ( A.T.) (F) •tJBeyond Victory (A.T.) , •tSBIg Shot. The (A. T.) (F>.. Star Alan Hale . . Boyd-Collyer Length Feet. .Mins. Reviewed ;'UIH 21. July 13. .June 29. * Means synchronized score, t Means sound effects. §Means voice All-Talker. P.T. means Part-Talker. D •tICIothes (A. T.) (F) Constanee Bennett May *t§Crashing Through (A. T.XF) . Wm. Boyd June •tsGrand Parade (A.T.) (D & F) . Twelvetrees-Seott Feb. •t§Hot and Bothered (A. T.) (F).. Eddie Qulllan Aug. *t§Officer O'Brien (A.T.) (F).. William Boyd Feb. •t§Negligee (A. T.) (F) Ina Claire May •t§Palnted Desert (A. T.) (F).. William Boyd May •tlParachute (A. T.) (F) Armstrong- Lombard July *t§Play Boy (A. T.) (F) Eddie Oulllan June •t§Saratoga (A.T.) (F) Constance Bennett July •t§Swing High (A.T.) Twelvetrees-Scott 'tSTreasure Girl (A. T.) (F) Aug. 2.... 7607.... 84... Nov. 15 24 23. ...6740. ...73. ..Nov. 30 25 II 19 14 5 75. ...May 3 3 Length Reviewed .8870. .97. ..June 14 Coming Feature Attractions Title Star Rel Date •tSAdam and Eve (A.T.) Constance Bennett *t§AII the Way (A.T.) Constance Bennett *t§Greater Love. The (A.T.).. .Ann Harding *t§Her Man (A.T.) Helen Twelvetrees •tlHoliday (A.T.) Harding- Astor-Horton Not *t§ I n Deep (A.T.) Constance Bennett *t§l Take This Woman (A.T.) .. Harry Bannister *t§Last Frontier. The(A .T.) ... William Boyd *t§Lazy Lady (A.T.) Constance Bennett *t 5 Looking for Trouble (A.T.) . . Eddie Quillan •tINight Work (A. T.) Eddie Cuillan •t§North of the Yukon (A.T.)... William Boyd "tSPardon My Gun (A.T.) July 5 •tIPrice of a Party, The (A.T.). Helen Twelvetrees •t§Rawhide (A.T.) William Boyd •tIRomance Harbor (A.T.) •t§Siren Song. The (A.T.) Mary Lewis •t§Taking the Rap (A.T.) Robert Armstrong *t§This Marriage Business (A.T.) •t§Up and At' Em (A. T.XF) •t§War and Woman (A. T.XF) .. Boyd-Harding- Armstrong •t§ Woman Afraid. A (A. T.XF) SOUND SHORTS (Available sound-on-lilm and sound-an-disc) (Note: Pathe does not list running time on Shorts. The approximate running time of reeis In the important series, however, follow: 2 reel comedies 26 is I a. Pathe Sound News 10 rain. Patho Silent News 10 nil. Pathe Audio Review II ma. Pathe Review II mm. Aesop's Fables 8 alt. Grantland Rice Sportlights 10 Mln. Talking Topics of the Day 7 all. Title •t§AII Stuck Up (A.T.) *t§America or Bust (A.T.).... •^Beauty Spot, The (A.T.)... •t§Big Hearted (A.T.) •tSBIg Top Champions (A.T.)... 't§8ows and Arrows *t§Bugville Romance (A.T.) *t§Champion Makers (A.T.) •t§Chills and Fever (A.T.) •t§Clothes Make the Man (A.T.).. *t§Cover Charge (A.T.) •t§Crosby's Corners (A.T.) •tIDarktown Follies (A.T.) •StDeep South (A. T.) •tIDixie Days (A.T.) •«Dogglng It (A.T.) •tSOoing Phil a Favor (A.T.).. *t|Drums of Fear (A.T.) *t§ Fairway Favorites (A.T.) •tjFeline Fighter (A.T.) •t § F ittyMileslrom Broadway! A. T.). •tSFIsh. Fowl & Fun (A.T.).... •tSFoolish Follies (A.T.) •tsJGIacier's Secret. The (A. T.). •t§Golden Pagoda. The (A.T.) . •tGood O'd School Days (A.T.).. •t§Happy Golf (A.T.) it§Hearts and Hoofs (A.T.)... •tSHaunted Ship (A.T.) •t§Her Hired Husband (A.T.) . . •t§Hlgh and Dizzy . ... •t§Hls Birthday Suit (A.T.)... •t§High Toned (A. T.) •tlHome. Sweet Horn* (A.T.)... •HHonest Crooks (A.T.) •tSHooked (A.T.) •t5ln the Park (A.T.) •t§lron Man. The (A.T.) •t§Lair of Chang-How (A.T.).. *t§Love's Memories (A.T.) •t§On the Air (A.T.) •tlOom Pah Pah (A.T.) ItlMusical Beauty Shop (A.T.) ItSNoah Knew His Ark (A.T.). •tIPathe Audio Review (A.T.)... •tlPathe Sound News . •t§Perfect Match, The (A.T.)... •t§Pick 'Em Young (A.T) •ftRanchhouse Blues (A.T.) ... •t§Red Heads (A.T.) •*§Rich Uncles (A.T.) •tlRlde 'Em Cowboy *t§Romeo Robin, A *t§Royal Flush. A (A.T.) •HRubevllle Night Club (A.T.). •t§Shln Ahoy (A.T.) •t§Singing Saps (A.T.) •t§Slxteen Sweeties (A.T.) •HSky Skinners (A.T.) *t§Songs of Mother •t§Spllls and Thrills (A.T.) •tlSplashing Through (A.T.).. •§tSporting Brothers (A.T.) .... •StStreets of Mystery (A.T.) .. •t§Swell People (A.T.) MSTight Soueeze (A.T.) •tITrying Them Out (A.T.) •tSTrumoeteer. The (A.T.)... . •t§Drums of Fear (A.T.) •t§Voice of the Sea (A.T.) •t§Western Whoooee (A.T.) •t§What. No Baltl (A.T.) Star Rel Date Length Reviewed McNaughton-Knapp Jan. 19 2 reels Teb. I Daphne Pollard 2 reels June 21 Oawson-Carney Mar. 30 2 reels Mar. 22 Harry Gribbon 2 reels June 28 Sportllght Mar. 23 I reel Sportllgnt ....Jan. 12... Aesop Fables Sportlight Shean-Knapp Apr. 27... Feb. 16... Topics of the Day Feb. 29... Reg. Merville . Feb. 23.. Buck & Bubbles Mar. 2... Song Sketch Apr. 20 Aesop Fables Mar. 30... Sportllght Mar. 9... Mackenzie Ward Feb. 16. /agabond Adv. Series I reel . Sportllght May 4.. Suortlight Feb. 9.. Watson- Merville Mar. 16.. Sportllght Apr. 20.. Aesop Fable ... Mar. 16.. Vagabond Adv. Series May 19.. Vagabond Adventure Series. May 5.. Aesop Fable Mar. 2.. Sportlight Jan. 26. I reeJ Jan. 1 1 . I reel June 21 I reel June 21 .2 reels .2 reels . I reel Feb. 15 .2 reels Feb. 15 .2 reels Feb. 22 I reel June 28 . I reel 1 reel Mar. 15 2 reels Feb. 8 June 28 Keefe-Rico 2 reels. .1 reel. . I reel Feb. 8 . 2 reels .... . I reel . . I reel Mar. 8 . . I reel May 31 . . I reel Apr. 5 .1 reel Mar. 8 . I reel Jan. 25 .May 31 .1 reel May .2 reels Jan. 2 reels .2 reels Mar. .2 reels Feb. . I reel Feb. 2 reels .Aesop Fable April 27.. .Noel Frances Jan. 12. Geo. LeMaire Mar. 36 Herman-Green Mar. 9. "Buck & Bubbles" Feb. 9.. .Topics of the Day Mar. 23. "Buck * Bubbles" Mar. 23. Sportlight I reel Topics of the Day Jan. 26 I reel Jan. 18 ."Aesop Fables" Jan. 19 I reel Jan. 18 Vagabond Adv. Series 2 reels June 7 Song Sketch Feb. 16 I reel Topic* *t the Day Jan. 12.... I reel Jan. II Aesop Fable May II I reel June 7 2 reels June 7 I reel June 7 Released Every Week I reel Released Twice Every Week I reel Butler Mavo Apr. 6 2 reels Apr. 5 Agnew-Geraghty May 4 2 reels May 10 May 17 Nat Carr 2 reels May 24 Richard Carle May II I reel May 3 White-Carney April 13 2 reels Apr. 5 I reel J une 28 H. B. Wataoi. ..'.'......'..'.'. Jan.' ' ' 26.' .7.2 reels. V.V.'.'novJ 18 Aesop Fable Ja*. 5 2 reel Jan. II ■VesoDs Fables Feb. 2 I reel Feb. 8 rVhite-MrNaughten Apr. 20. Aesop Fables Feb. 16. Song Sketch Feb. 2. Sportlight Apr. 6. Sportllght Feb. 23. Vagabond Adventure Marcia Manning ... LeMaire Series. June .2 reels Apr . I reel Feb. 15 . I reel Mav 10 .1 reel Apr. 12 . I reel Feb. 15 I reel June 7 . I reel May 3 Feb. 2 2 reels Nov. 23 2 reels June 7 Sono sketch Jan. 19 I reel Vagabond Adv. Series I reel June 28 Song Sketch May 4 I reel May 3 Aesop Fables Apr. 13 I reel Apr. 19 Topics »1 the Day Mar. 9 I reel RKO FEATURES Length Title Star Feet Mins Reviewed •HAIias French Gertie (A.T.) .. .Daniels-Lyon Apr. 20... 6202.. 65 Anr io •t§Beau Bandit (A.D.) Nagel-Kenyon Mar. 2 6169 69. ..June 21 •tSCase of Sergeant Grlteha Morris-Compson-Hersholt .. Feb. 23... 8191 92. ..Mar. H •l§Cuckoos. The (A.T.) Wheeler. Woolsev Mav 4 8100 90. ..Apr. 5 •HFall Guy. The (A.T.) Mullhall-Clarke-Sparks June 15 6175 65. ..May 31 •tSFramed (A.T.) Brent- Tnnmey Mar. 16 6136 68... Feb. 15 •tSGIrl of Port (A.T.) Sally O'Nell Feb. 2 6174 SO. ..Jan. 4 •tSHe Knew Women (A.T.) Sherman- Joyce May 18. ..6319 70. ..Apr. 2» •rsmt the Oeek (A.T.) Oakie-Walker Feb. 2 9327 85. ..Dee. II •tSLove Comes Along (A.T.) Daniels-Huahes Jan. 5 7038 78... Dee. 21 •tSLovin' the Ladles . Richard nix Apr. 6 6138. .. 68. . . Feb. 22 •tIMidnight Mystery The (A.T.) Compsnn-Trevor June I 6463 72... May 31 •tIRunaway Bride. The (A .T.) . Astor-Hughes May 24 6234 69. ..May 24 (including dialogue and incidental songs). A.T. after title means means disc. F means sound-on-film. Motion Picture News July 5, 1930 ,:.«tond Will (A.T.) Lee-Carr-Nagel Fob. 9. ...6058. ...60. ..Feb. 15 •f«Sevea K«yi ti> Baldoat* 'A T.) Richard Oil Jan. 12 6579 70. ..Jan. 4 •tSShe's My Weakness (A.T.). . Carol-Lake-Bunce Aug. 24 not set June 28 Coming Feature Attractions Title Star Length Feet. .Mins. Reviewed *t§Babes in Toyland (A.T.) Special Cast •tsBunker Bean (A. T.) •t§Check and Double Check (A.T.) Amos V Andy *t§Clmarron (A.T.) Richard Dix •flConspiracy, Tha (A.T.) Love-Trevor-Sparks 'TsDIxiana Babe Daniels •t§Escape (A. T.) *t§Half Shot at Sunrise (A. T.) . Wheeler- Woolsey .. •t§Heart ot the Rockies (A. T.) . Marshall-Daniels .. VSHIgh River •tSHuntad T.). , Betty Compson •t§lron Trail. The (A. •t§Ladles ot tha Past.. ... ♦tfLawful Larceny (A. T.) •tfLeathernecking (A. T.) Foy, Jr. -Rubin *t§Old Accordion Man, The (A. T.) Joseph Cawthorn •tSPertect Alibi. The (A. T.) •tiReeord Run (A.T.) Wolheim-Armstrong-Arthur •tSSensation (A.T.).. •t§She's My Weakness (A.T.).. Lake-Carroll *t§Shooting Straight (A.T.) Richard Dix •t§Sllver Horde (A. T.) Brent- Wolhelm •t§Upperworld (A.T.) SOUND SHORTS Title Star Rel. Data Length *t§Age of Innocence. The(A.T.(F). Paula Trueman Jan. 5 I reel — •t§Before Breakfast (A.T.MF) Mar. 9. . . .2 reels. . •tIBobbed Wire (A. T.) Dane-Arthur •^Bridegroom. The (AT.) (Ft Marc Connelly Feb. 2 1 reel... •tlBroken Wedding Bells ( A. T.). Dane-Arthur ■ •tsCampus Sweethearts (A. T.HF&D) Mar. 9. ...2 rets.. •tJCash and Marry (A.T.) Veughn-Cooke-8argeit Mar. 16. . . .2 reels. . •t§Dear Slayer (A.T.) Vaughn-Cooke Mar. 2.... 2 reals... •IfEventually But Not New (A.T.) (F&D) Vaughn-Cooke.. Apr. 13.... 2 reels... •HFalr Deceiver, The (A. T.) (F&D) Jan. 6....I reel... •fsGeneral Glnsburg (A.T.) (F).Nat Carr Apr. 13. . . .2 reels. . •t § Gunboat Glnsburg (A.T.) (F). Nat Carr Jan. 12. ...2 reels.. . •tfGuest. The (A. T.) (F&D).. Mare Connelly May 25. ...I reel.... •t§Hot Bridge (A. T.) (F&D) May 1 1 . ... 2 ree s.. •t§Jazz (AT.) (F).. Duke Ellington & Orchestra. Feb. 9. ...I ree... •t§Land of the Sky Blue Daughters Vaughn-Cooke Mar. 30 2 ree s.. •t§Lost and Foundered (A. T.) (F&D) ..Vaughn-Cooke ..Jan. 19 2 reels.. •t§Magnate. Tha (A. T.) (F&D). Marc Connelly Mar. 30.. ..I reel... •t§Men Without Skirts (A.T.) .. Dane-Arthur • , •HMickey's Champs (A. T.) (F&D) Mickey Yule Feb. 2. . . .2 reels. . . •}§Mlckey's Luck (A. T.MF&D) Mickey Yule Mar. 30. . . .2 reels. . . •HMickey's Master Mind (A. T.) (F&D) Mickey Yule Mar. 2. . . .2 ree s. . •HMIckey's Merry Men (A. T.) (F&D) Mickey Yule July 20.... 2 reels. .. •t§Mlckey's Strategy (A. T.) (F&D) Mickey Yule Jan. 5.. . .2 reels. . . •HMickey'e Winners (A. T.) (F&D) Mickey Yule Aug. 17 2 reels.., •♦SMickey the Romeo (A. T.WF&D) Mickey Yule June 22 2 reels.. •t§Mickey the Whirlwind (A. T.MF&D) Mickey Yule Apr. 27.... 2 reels. . •tSMIekey the Werrler Mltkey Yule May 25. ...2 reels... •t§Museum. The Toby the Pun I reel... •t§Musical Moments (A. T.) Felix Fernando Orch I reel •§tOff to Peoria (A.T.) Nick & Tony July 13 2reels... •t§old Bill's Christmas (A.T.) Feb. 9... 2reels... •tSOId Vamps for New (A. T.). . Vaughn-Cooke Feb. 2 2 reels. . . •t§Palooka Flying Sohoel (A.T.) June 22 I reel •t§Settlng Son. The (A.T.) Vaughn-Cooke Feb. 16 2 reels... *t§Sleeping Cutles (A.T.) Alberta Vaughn Jan. S 2 reels... *t§Song and the Sergeant. The (A.T.) May II 2reels.. •t§Straage Interview. The (A.T.) (F) Sherwln-Knowles Mar. 2 1 reel •t§Whlle Auto Walts (A.T.HF). . Ian. 12. ..-..-. •tlWho's Got the Body (A.T.).. Nick & Tony Aug. 3. . . .2 reels. . . . Feb. 22 .Apr. 19 Apr. 12 ..May 24 ..June 14 ..June 14 Dee. 14 ..Jan. 25 .'.Feb. "fi Dee. ■< .May 24 SON U- ART-WORLD WIDE Length Title Star Rel. Date Feet..Mlns. •rSBIg Fight. The (A.T.) Williams-Lane Sept. I . . . .5850. .. .65. •t§Cock 0' the Walk (A.T.) J. Schildkraut-Loy May 15. .. .7200... .80. •ItDude Wrangler, The (A.T.) . Duryea-Basquette June 6200 68. •t§Fighting For the Fatherland Apr kiZA"';kW •t§Hello Sister (A. T.) L. Hughes-Bordeh .. Feb 9500. ..100. •tfOnce a Gentleman (A.T.) Horton-Wilson Aug •tlReno (A.T.) Roland-Thomson-Love •fSsombrai de Gloria (Spanish) . Special Cast Feb 9500. ..100. •t§What a Man (A.T.) Denny-Segar Apr. I 7000 79. Reviewed .Apr. 19 .Apr. 19 .May 24 .Apr. 5 June 21 Feb 22 .Mar. 29 STATE RIGHTS FEATURES Title Star Dlst'r Length Feet Mins. Revleweu •tiAoross the World (A.D.) Talk. Pie. Epics. . Not «et8860.. . .98. . .Jan. 25 •t§After the Verdict (A.T.) Tschechowa-Ward ..Int. Photoplay. .Jan. 1.8900 73. .June 21 Asphalt Froollch-Amann ...Allied Film. Mar. 15... 8 reels.. 85. ..May 10 '•^Because I Love Yeu Mady Christians Amer. Gen. Film Jan. 249000. . .100. . Feb - *t§Beyond the Rio Grande (A.T.) Jack Perrln. . . Big 4 Apr. 15 5400 60.. June 7 •tfBrlde 68 (P.T.) Veldt-Brink Amer. Anglo Apr. 6 100. .Apr. 19 *t§Burning Heart, The .... Christlans-Froelirh. . Harold Auten May 10 8372. . .88. .. May 24 Harold Auten May 108372. Burr Jan. 15 5466 Unusual Plct .61. .Jan. . Feb. 157127. •tlCall of Circus (A.T.) (D.F.) Bushman Clayton Caught In Berlin Underworld. Fritz Kastner... Chess Player. The Jehanne-Blanchard •t§Clancy in Wall Street (A.T.) Wurray-Llttlefleld ...Aristocrat Mar. •tsCo-Optlmists Special cast New Era reb. o ... *t§Danger Man. The (P.T.).Chas. Hutchinson ..Cosmos May 21.6516.. *t§Oarkened Skies (A.T.) . . .Brentwood-MacDonaldBlltmore Prod Jan. 5400.. •fSEscaped from Dartmoor ... Baring. Henning ..Harold Auten. ..Apr. II 7529.. Farmer's Wife.. Theinas-Hall-Davls. . Allied Jan. 4 6845.. •t§Flrebrand Jordan Lane Chandler Big 4 Figaro rianco- Amer lean Not Set 6360.. •^Heart's Melody (A. T.) (F & 0) Fritseh-Parlo .. .. Ufa Film Her Unborn Child (F & 0) .. Special Cast Windsor Jan. 107609 85 Hunted Men Bob Steele Syndicate Apr. .4853 •t§lmmortal Vagabond (A.T.) Hald-Froellch Ufa Film In the South Seas with Mr. and Mrs. Pinchot Talk. Plct. Eolcs.Sept. I 5538 May •tlniagl African Hunt Congo Plct. Ltd. Apr. 137776 86. .Apr. I««ip Casket The . French Cast Cosmos 5800 64 *t§Juno and the Paycock (A.T.) Sara Allgood Harold Auten. . June 27 9100 July .82. .60. .70. .76. Mar. I Feb. 22 May 24 Dee. 14 Apr. 19 Jan. 18 .7 1.. Dec. Jan. HLadles in Love (A.T.) Day-Walker Chesterfield May I76095 •tSLast Dance. The (AT.) . . Reynolds-Robards ..Audible Mar. 8.5825 I «.t Patrol Pro Patrla ...Not Set 5I00 •t§Love at First SlghK A.T.) Keener- Fester Chesterfield c-b '« 6039 Mystery at the Villa Rose. . Trevor- Baring Harold Auten. May 31 9000. MlOverland Bound (A.T.) Perrln-Ray Raytona ...Aor. IS. ...5040. •HPartlng of the Trails . . Bob Custer Syndicate ..Mar. I 4700 Passion Song. The Olmsted-N. Beery.. Excellent 5080 Peacock Fun The rinrnthv Dwan ...Chesterfield 54no Poor Millionaire Talmadge-Howard Porl Special Cast .... 'tiRampant Ago (A.T.) 'OF) M urray- Kennedy . Blltmore .Apr. Ufa Films .69.. May ..65.. Mar. . 17 Dec. , .68. Feb. . 100 mins .56 . .Mar. 29 ..52... Mar. 29 .56 ..BO 7. ...5200. ...58. ..May 17 . Continental Jan. 155743. •tSRldln" Law Perrin-Canurt Big 4 Mayl25600.. .Jan. ..July Sea Fury Mildred Harris Tom White Not Set 5200. .. 58 *t§Secret of the Pueblo Big 4 June 15 Smoke Belle* Conway Tearle First Division 6605 .'.'.'. 73-. South of Panama Carmellta Geraghty. . Chesterfield 6300 70. Stampede Native Cast Harold Auten. ..Apr. 29 7540 80.. Strange Case of District Attorney ••M" Unusual Photoplay . Mar. 6800 *t§Take the Heir (A.D.) Edward Horton Big 4 Jan. 15.5700 63. Three Outcasts, The Yakima Canutt Waea Mar. 7. 6 reels Thunder God Cornelius Keefe Crescent 5917 66. Western Honor Bob Steele Syndicate. .Max. 4849 50. •tsWest of Rockies (A.T.) (D) Art Mix World Art Jan. 18.6100 68.. •t§Whlte Cargo (A.T.) Special Cast Harold Auten •tlWhite Devil (P.T.) (' u,£ 9> ■:•„■•.; Mosjukln-Dagover ..UFA Films , MsL?ry.at £,»rtln«1----f-Halm.Gralla International 7000. ...78. Tswoman who was rer- gettea (A.D.) Belle Bennett State Cinema.... Jan. 1.7560. .. .85. Wonderful Lies of Nina .itSlrowJna»/ •••!,••■•,•••••.•;• -Helm-Ward Allied Films. .May SO. .8 reels. .80. . •t§Would You Believe It?. . Walter Forde Big 4 Mar 15 6 reels •t§Yiddlsli Mama. The (A.T.)Mae Simon ;udea Films ..'.'.' "... 4000 '.'. May S Mar. 22 Jan. 25 .Oct. 19 May 17 Mar. 'j .Feb. 22 .Jan. 25 June 14 60 Coming Feature Attractions Title star *t§Ape. The (A.T.) *t§Bar L Ranch Bill. Jr.-Wales .'..' *t§Body. Soul and Dress f§Burned bvidenee {f) Buying a Wife Special Cast.! '.'..'.'.'. •t§Clown, The (F) ". . •§t Comeback. The (A.T.) '.'. *t§Dancing Fathers (A.T.) .' ..'.'.' .'.'..'. *t§ Dangerous Trails ••••• *t§Davy Jones Locker (A.T.) *t§ Divorce Question. The (A.T.) Duty to be Silent Maria Albana *t§East Lynne (A.T.) *t§East of Asia (A.T.) *t§Everybody's Girl (A.T.) Exodus to the New World. The Lyon-Prevost Full Dressed Thieves Nils Asther German Underworld Special Cast Great Unknown. The.. John Loder... •§tHall the Woman (A.T.) Her Viennese Lover Asther-Nolaa *t§ln Oklahoma (A.T.) "t§Lady of the Lake. The.. Percy Marmont *t§Lite For Sale, A (F) *t§Lost Gods Educational Milak of the Snowlands Soeelal Cast "t§Midnight Alarm, The (A.T.) *t§Mother's Millions (A.T.) *t§Night Hawk. The Our Daily Bread Mary Nolan •t§Price Mark. Tha (A.T.) *t§Red Kisses (A.T.) *t§Romantic Scoundrel, The (A.T.) *t§Second Honeymoon, The (F) •f§Sentimental Satan (A.T.) *. •tSSmart Women (A.T.)...., •t§Thou Shalt Not Squeal (A.T.) •tIToday (A.T.) Nagel-Owen •t§Trap. The (A.T.) •t§Unforbldden Sin. The (F) Unholy Love Wegener. Petrovltch . . When Duty Calls Special Cast Wild Men of Kaliharl Denver African Exp. •tsworldly Goods (F) Klrkwood- Kennedy . *t§Worst Woman in Paris (A.T.) Rel. Date Liberty Prod. ... Big 4 Length Continental , Aft. European 7 reels. Continental Majestie .Sept. 15. Big 4 Liberty Prod. Malestlo , Afl. European 6 reels. Liberty Prod Liberty Prod Liberty Prod Pioneer Aft. European ..7 reels. Aft. European 7 reels. Aft. European .6 reels . Majestic Aft. European 6 reels. FitzPatrick Continental Talk, Pict. Epics .. Allied Liberty Prod Liberty Prod Big 4 Aug. Aft. European Majestlo Continental Majestlo .. Majestlo .. Majestic Majestlo Continental Aft. European Allied Talk, Pict. Epics Continental Liberty Prod .6714 teet. SOUND SHORTS Title Star Rel. Date Length Reviewed •t§Anywhere By Air Visuagraph 3 reels May 17 *t§At the Photographers (A. T.) (F) Harry Delf Elbee 2 reels •fBeethoven Fitzpatrlck I reel Apr. 19 'tBarn Dance Mickey Mouse Cartoon Celebrity Prod I reel •t§Bring On the Bride (A.T.) Ellbee 2 reels Nov. 9 •t§Broken Doll, The (A.T.) . Sadie Banks Judea Films I reel 'tChaln Gang. The Mickey Mouse Cartoon Celebrity Prod i reel • t Conquest of the Cascades. . .Educational Gen. Electric Co Apr. 19 •t§Down Hawaii Way.. Color Novelty Castle I reel *t§Egypt. Land of Pyramids FitzPatrlck I reel June 21 •tlFourth of July Fitzpatrick •tlFrhend Husband (A.T.) Burr 2 reels •(Galloping Gauche Mickey Mouse Cartoon Celehrity Prod Feb. II reel •tJungle Rythm Mickey Mouse CartoonCelebrlty Prod I reel Jan. II 'tJust Mickey Mickey Mouse CartoonCelebrlty Prod I real •St Kiddle Cabaret Mayfalr 2 reels Apr. 29 "tKids and Pets Color Novelty Castle I reel Lincoln's Birthday FitzPatrlck Feb. 12.350 feet •Liszt, Franz Music Master Series. Fltz Patrick I reel Apr. 5 •t§Mai-Ko Mashma-Lou ... (A.T.) Harry Feld Judea Films *t§Mawas (P.T.) Capital Prod 3'/» reels June 7 •t§Meet the Family (A.T.) (F) Harry Delt Elbee 2 reels 'tMlekey's Concert Mickey Mouse Cartoon Celebrity Pred I reel *t§Monkey Squawks (A.T.). Burr •t§Oh Doctor (A.T.) Speelal Cast Judea Fllma... ''Plane Crazy Mickey Mouse Cartoon Celebrity Prod. •tPlow Boy Mickey Mouse Cartoon Celebrity Pred •t§Shoemaker'e Romance (A.T.) Special Cast Judea Films... •tIShould I Charles Lawmer .. Advance Trailer May 17 •tSSIgned. Sealed & Delivered (A.T.) Burr •tlSlxty Minutes From Broadway Color Novelty Castle I reel ... •tIStyle and Class ( A. T.). .Marty Barratz Judea Films 2000 *t§Summer Harmonies Song Cartoon Blophone I reel ... Oet. > •tTee Time Felix the Cat Copley Films I reel Apr. S •Thought for Mother's Day.. Fitzpatrlck I reel May 10 Washington'* Birthday Fltz Patrick. .. Feb. 22.350 feet *t§When My Dreams Come True Gene & Glenn Advance Trailer I reel Apr. S •tWhen the uat's Away Mickey Mouse CartoonCelebrlty Pred I reel •tWIld Wevee Mlekey Mouse CartoonCelebrlty Prod I reel Jan. II TIFFANY FEATURES (Available sound-on-film and sotmd-on-disc > 1800 .. .Jan. I reel .... I reel. 1900 Star Rel. Date IS. 25 Title •t§Border Romance (A. T.) Armiim-Terrv May •KHioh Tr«»jon 'AT.) Hume-Thomas Mar. 't§Hot Curves (A.T.) Rubin-Lease-Day June 15 •SMambn (AT.) .... -^^rsnoit. Boaraman- Forbes Mar. 10. •t§Medlclne Man. The (A.T.) . . Benr.y-Bronson June 15.. •t§Party 6lrl (A.T.) Doug Fairbanks. Jr (an. I Reviewed as "Dangerous Business" Issue Dee. 21. •tsiPeaeock Alley (A.T.) Mae Murray Jan. 10 •tSSunnv Skies Penny Rubin May (2 "tSSwellhead (A. T.) Gleason-Shllllno-Walker Mar. 20 •t§Troopers Three (A.T.) Lease-Gulliver Feb. 15. Len Feet 5974 . .6210. .. .7839. . 6183. .6211... 6750. 1929 ...6060. ...6094. ...7040. ..7239.. gth Mins. ..65. ...69. Reviewer May 31 .June 7 69. .69... ...75. ...67. ...78. ...78. ..80.. Mar l« June 21 Dee. 21 .Feb 8 May 24 .Apr. 29 Feb. 22 *Mean8 synchronized score. fMeans sound effects. §Means voice (including dialogue and incidental songs). 4.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. July 5, 1930 Motion Picture N ezv s 65 Coming Feature Attractions Tlt|e Star Rel. Date Length Revleweo •t§Cyclone H lekey . • • •t§ Enchanting Melody (A.T.) •♦SFaseination (A.T.) Mae Murray •tSHeadin' North (A.T.) Trem Carr *t§His Last Race (A.T.) Garon-Barry •fiJourney's End (A.T.) Colin Clive May 23. .. 1 1416. . .130. ..Apr. 12 •♦§Kathleen Mavourneen (A.T.) . ONell-Delaney lune 20. ...5169 •t§Lasca _ _ *t§Land of Missing Men (A.T.).Trera Carr *t|Left Over Ladies •♦§Love. Lite. Laughter •tlLuxury Girl *t§Mareea-Marla MSMy Brudder Sylvatt Leo Carrillo *t§Oklahoma Cyclone (A.T.) Trem Carr •♦SPaper Profltt *t§Paradise Island (A.T.) July 5 lt§Rainbow's End. The (A. T.J.Bob Steele lune 10. .5196 *t§Rldin' Fool, The (A.T.) Trem Carr •t§8atln Straps .. .. ... t*§Sunrise Trail. The (A.T.) .. .Trem Carr *t§Third Alarm, The (A.T.) •tSTorrent. Tha *t§Why Marry (A.T.) Hunter- Reynolds SHORT SUBJECTS Title *t§Cossaek's Brlda. Tha ♦t§Enchanted Forest. The Charlie Chaplin .. .... *t§Du Barrv. Woman of Passion (A. T.) Norma Talmadge Nov. 8 *§tLilli (A.T.) Evelyn Laye •t§Eyes ot the World (A.T.) . . Merkel-Holland Oct. 18. •t§Forever Yours (A.T.) Mary Pickford Nov. 29 •tHell's Angels (F).. Lyon-Hall- Harlow June 7 *t§Lottery Bride. The (A.T.) . .. Ma:Donald-Garrick Aug. 16 •sRaftles (A T.) Ronald Rniman July 76 *tf Reaching for the Moon (A.T.) Bebe Daniels •f SSmllin' Through (A.T.) Joan Bennett •t§Sons 0' Guns (A.T.) Al Jolson •t§What a Widow (A.T.) Gloria Swanson July 5 ♦ SWhnooee (A T) Eddie Cantor Sept. 7 •t§Whispers (A.T.) Chester Morris Dec. 20 SOUND SHORTS Title Star Rel. Date Length •tfjGlorlous Vamp Bobby Watson Jan. 25 952... *t§Second Hungarian Rhapsody May 24 •§tWlzard's Apprentice Apr. 20 840.. Reviewed ..Jan. 25 UNIVERSAL FEATURES Title Big Timber (Re-lssua) *t§Burning Trail (Reissue) •tlCaptain of the Guard (A.T.). •tJCIImax. The (A. T.) •tfjCnhens and theKellvs InSeotland. •t§Concentratin' Kid (A.T.) *t§Czar of Broadway (A.T.) *t§Dames Ahoy (A.T.) •tSDevll'l PH. The Reviewed under title ef *t§Embarratslng Moments (A.T). •t§ Fighting. Legion, Tha Flying Hoofs •ftHell's Heroes •t§Hlde-0ut (A. T.) •tLueky Larkln •$t Moonlight Madness (A. T) . •♦tMnuntpd Strenaar, The M§Mountaln Justice •tSNIght Ride MSParade of tha Watt •tSRoarlng Ranch (A.T.) •t§Song of Passion (A. T.)... *t§Song of the Caballero •tSSons of the Saddle *t§Spurs (A.T.) •t§Storm. The (A. T.) •tSTralllng Trouble •t§Trigger Tricks (A.T.) *t§ Undertow •HWhat Men Want .. •tWhlte Hell of Pltz Palo.... White Outlaw. The (Reissue).. •t§Young Desire (A.T.) Star Rel. William Desmond Mar. Wm. Desmond July La Plante- Boles Apr. Crawford- H ershHr Ian. Sidney- Murray Mar. Hoot Gibson July Wray-Compson-Harron May Glenn Tryon Feb. Special Cast Mar. "Under the Southern Cross" In A Reginald Denny Feb. Ken Maynard Apr. Jack Hexle Feb. Bickford-Hatton Jan. Murray-Crawford .. Mar. Ken Maynard Mar. John Bolei June Hoot Gibson Feb. Ken Maynard May Robinson-Kent Jan. Ken Maynard Jan. Hoot Gibson Apr. John Boles Aug. Ken Maynard June 29. Ken Maynard Aug. 3 Hoot Gibson Aug. 24 Special Cast Hoot Gibson Mar. 23 Hoot Gihson June I Nolan-Ellis-Brown »"> ?3 All Star July Special Cast June Jack Hoxie May Mary Nolan lune ate Feet Mins. Reviewed 30. ...4388. ?1 ...4223 ...7519. 20 ...76. . . Apr. 5 76 .. V"S. ej <1»r -.rt 17 . ..7600.. ..82.. .Mar. 15 ?n 25. ..7314. ..81 . Anr. ?* 1 ..5773.. ..66.. .Feb. 8 9 rll . .6268. 27, 1929 .69. Issue 7 ...5230. ...58. . June 29 fi ...6763. ...75. . . Dec. 21 ? ...3852. .. .43. 5 ...6148. . . .70. . .Dec. 21 3D ...5299. ...50. . .Apr 19 7 ...5785. ...64. . Mar. 22 22. 16 .. 5784. ...64. . Feb. 15 4 ..6748.. ..75.. .Mar. 22 1? ...5609. ...62. . Dee 28 iq ...5°.nn. • 77 .. 6094. ...67. . . May 24 SI, 13. I.. 25. 8... .5198 67. . .Mar. 29 .5462 57.. .June 21 .5025 56... Jan. 4 .7727.... 80. . 454 1 6529 .May 10 Coming Feature Attractions •tSAII Quiet an Westara Front (A. T.) Wolheim-Ayres-Wray Anr. 26 •tSBoudoIr Diplomat (A.T.) •t§Bullet Proof (A.T.) •tSCohens & Kelleys In Ireland (A.T.) •t§East Is West (A.T.) Lupe Velez •t§Fllrt, The (A.T.) Glenn Tryon •tjjGypsy Love Song (A.T.) Boles- Velez-Loff 'tlKing of Jazz Revue, The (A.T). Whlteman's Band & Special Cast 8724.... 97... Apr. 5 •t§Ladles In Love (A. T.) Mary Nolan "tlLady Surrenders, The (A.T.) •iSLittle Accident (A.T.) Fairbanks, Jr., Page. •t§Love Cavalier, The (A.T.) . . . Boles- Loff •§tMerry-Go-Round (A.T.) .... Loff-Boles *T§Oregon Trail (A.T.) *t§Ourang *§tOutslde the Law (A.T.) Nolan-Robinson *t§ Resurrection (A.T.) Boles-Velez lt§Saint Johnson (A.T.) Ayres-Wray *t§Serub Oak (A.T.) Host Gibson 'tlSerenade (A.T) John Bolet •t§Slgnal Tower (A.T.) •♦SSinglng Caballero (A.T.) John Bolei ifSStrictly Dishonorable (A.T.).John Boles •UVIrgin of Stamboul (A.T.) •t§Week-End Girl Laura La Plante SHORT SUBJECTS Title Star Rel. Alias the Bandit Bobbie Nelson May All Wet Sid Saylor Anthony & Cleopatra (reissue) May Badge of Bravery Ted Carton Feb. Battling Kid. The Bobbie Nelson June Beauty Parade, The Arthur Lake July Benjamin Franklin (Reissue) June Boundary Line, The (Reissue) .. Fred Humes July Close Call (Reissue) Edmund Cobb Aug. Columbus & Isabella (reissue) June Crooked Trails Ted Carson , May Crimson Courage Ted Carson Mar. Danger Claim. Tha Bobbie Nelson Mar. Fighting Terror (Reissue) Billie Sullivan July French Leave Sid Saylor Mar. Follow Me Arthur Lake Apr. Foul Ball Sid Saylor ..Apr. Getting the Air Arthur Lake Mar. Her Bashful Beau Arthur Lake June His Girl's Weddipg Arthur Lake July Kounty Fair Oswald Cartoon Jan Last Stand Bobbie Nelson Jan. Law in the Saddle Ted Carson Apr. Lightning Express (Serial) Chandler-Lorraine June Make " Snapn* Sid Saylor Feb. Man Hunter. The Ted Carson July Matter ot Policy Edwards Jan Milky Way (Reissue) Charlie Puffy Mar. Omar Khayam (Reissue) July On, w-i Night Roach. Edwards Fen Plane Crazy Sid Saylor July Peekaboo Arthur Lake May °ost of Honor Bobbie Nels'on Feb. Prehistoric Man (Reissue) 'Vug. Pronto Kid, The (Reissue) Edmund Cobb Apr. Queen of Roundup (Reissue) Josie Sedgwick M Red Coat's Romance Restless Rest (Re- Issue) Ropin' Venus Should Poker Players Marry? Sid's Long Count Sitting Pretty Six Gun Justice Some Show Step Right Up Data 17. .Ted Carson June . Neely Edwards Mar. .Josie Sedgwick Jan June .Sid Saylor May Arthur Lake Jan. . Bobble Nelson Apr. .Arthur Lake Apr. Sid Saylor May Son' of Courage'. Bobbie Nelson July Storm King (Re-lttue) Edmund Cobb Feb. Speak Easy (Reissue) Charlie Puffy Apr. Trail of the Pack Ted Carson Jan. Under the White Robe (Re-Issue) Neely Edwards May Way of the West (Reissue) Neely Edwards Feb. Why Walt Slim Summervllle Feb. Whip Hand. The (Reissue) Billy Sullivan Mar. Wild West Wallop (Reissue)... Edmund Cobb May William Tell Jan. Wolfs Fangs Ted Carson May) 26.. 8.. 14.. 2.. 23 .. 5.. 2.. 9... 3.. 8.. 22. 19 .. 19.. 30. 16.. 5.. II ... 23.. o. . 25.. 5. 2.. 12.. 26.. 13 10 21... it 9... 21.. 22. 4... 12... I.. 28.. 24.. 18.. 30.. 28. 15.. 19. 2. 7.. 12.. IS.. 7.. 7.. 12.. I.. 10.. 15.. 24.. 27.. 31. Length Reviewed . 2 reels Apr. 19 .2 reels May 24 . I reel .2 reels Jan. II ..2 reels May 24 • 2 reels June 7 . . I reel .2 reels .2 reels . I reel 2 reels Mar. 29 .2 reels Feb. I ■ 2 reels Feb. 15 . 2 reeis. . .'.'.'.Mar. 8 • 2 reels Apr. 5 .2 reels . .2 reels Feb. I ■ 2 reels May 24 2 reels June 28 i reel Dee. ; .2 reels Dee. 21 • 2 reels Mar. | .10 episodes 2 reels . Jan. 18 .2 reels 1 reel I reel '. . I reel .'. I reel., . . . 2 reels June 7 2 reels Apr. 28 • 2 reels Jan. 18 .2 reels .2 reels .2 reels .1 reel 2 reels... . I reel .2 reels... .2 reels... . .2 reels 2 reels. ..Apr. 28 ..Dee. 21 ...Mar. 15 Mar. Title •tfArablan Daze •tlBowery Blmboes •nBroadway Follies •t§Brother for Sale (A. T.).... •t§Chlnese Blues (A.T.) tSChristmas Cheer (A. T.) •♦Chile Con Carmen *t§Cold Feet Fanny the Mule Cartoons •t§Fellow Student* •tSFIreburqs (A. T.) ItlFootllght Folllet (A.T.) •fSHalowe'en . •t§Hash Shop •tsHell't Heell •t§H is Bachelor Daddy •t§Hot for Hollywood •Hurdy Gurdy *t§lndians Are Coming (A.T.). •tSJade Box. The •♦Kisses and Curses *t§Leather Pushers Series •t§Lightnlng Express, The (Serial) •tSLIve Ghosts (F t D) •t§Mush Again •fSMy Pal Paul •HNelghbors •t§Not So Quiet *t§Oswald Cartoons •♦^Outdoor Sports •♦Prison Panic •tfjRoyal Feurfluth •TfjSrhoolmates *t§Seelng Stars •t§She's a He (A.T.) •♦SSIster's Pest •t§Spooks •♦SSteeplcrhase (A. T.) *t§Stop That Noise •tlstrange As It Seems Novelties *t§Talking Newsreel srTarzan the Tiger (Serial) •HTerry ef the Time! (Serial).. •♦STrafflr Troubles *t§Tramplng Tramps *t|Up and Downstairs 'tlVernen't Aunt SOUND SHORTS Star Oswald Cartoon Oswald Cartoon Sunny Jim Sporting Youth Sunny Jim Oswald Cartoon Oswald Cartoon Rel. . Mar. Mar. . Mar. . June . Mar. . Feb. . Feb. July Date 3.. 17.. 3. . 25.. 31.. 3.. 3. 28., Sid Saylor Archer- Dent ... Sporting Youth Sporting Youth Oswald Cartoon Oswald Cartoon Sunny Jim Oswald Cartoon . Oswald Cartoon . McCoy-Roy Lorraine- Perrln Oswald Cartoon Lorraine-Chandler Ann Christy Sunnv Jim Oswald Cartoon . Sunnv Jim Oswald Cartoon . Apr. . Feb. . Apr. . Apr. . June May .May ■ Jan. ' Mar." . Feb. . June . Jan. . Apr. .June Mar. July Sid Saylor Oswald Cartoon Sporting Youth Sporting Youth Sporting Youth Sunny Jim Sunny Jim Oswald Cartoon Sporting Youth Sunny Jim Apr. . Feb. Apr. . Mar. 3. 14., 14.. 2. 14.. 19... 20 24.'.' 17. 2... 20.. 23. 16.. 26.. 7.. .2 reels Apr. 19 ..2 reels June 21 . 2 reels . I reel • 2 reels Dee. 7 .1 roe I .2 reels . . I reel .2 reels .2 reels . . I reel ■ 2 reels" May II Length Revlewe* . .2 reels ■ I reel Apr. $ • I reel Feb. 15 2 reels Dec. 21 • 2 reels Mar. 29 ..2 reels Dec. 14 • ■ I reel Jan. II . I reel . I reel .2 reels Mar. a . 2 reels . .2 reels • 2 reels Apr. 5 • I reel Apr. 12 . I reel June 7 .2 reels Apr. I reel May . I reel Nov. .12 Episodes . 10 episodes. .Feb. • ■ I reel Jan. 25 .2 reels 19 24 3» 22 • Feb. .July Jan. .July Frank Merrill . Howes-Thompson Oswald Cartoon Dent-Archer , Dec. . Mar. . Mar. , Jan Feb. 10 episodes.. April 12 2 reels Jan. 'I . 2 reels Mar. 29 .1 reel June 28 2 reels Mar. I . I reel . I reel . 2 reels Dee. 14 .1 reel May II .2 reels Jan. 25 • 2 reels Apr. 28 ? reels Mar. a .2 reels May 10 .2 reels Jan. 25 , I reel ? reels Oee 14 .2 reels June . .1 reel . . I reel . in eoie . ^ WESTERN UNION SIGNS ^,"1"^l'""/ HB6? 66 NL COLLECT 4 EXTRA=CLEVEL»ND OHIO 2J J R GB4INGER- 9^0 TENTH AVE NEWYORK NY = .HAVE JUST WITNESSED PREVIEW SHOWING OF COMMON CLAY STOP THE UNANIMOUS OPINION ACCLAIM IT GREAT AND IT SHOULD BE ONE OF THE BEST BOX OFFICE ATTRACTIONS OF THE YEAR STOP IF THIS PICTURE IS A SAMPLE OF THE 1°J0 5' PRODUCTS THEN EXHIBITORS OF FOX PICTURES HAVE MUCH TO LOOK FORWARD TO in BIG BOX OFFICE RETURNS= JOE SHAGRIN PARK THEATRE YOUNGSTOWN OHIO. COMMON CLAY ON YOUR BACK Released August 17 Released Sept. 14 MAN TROUBLE THE SEA WOLF Released August 24 Released Sept. 21 ■J. a DEVIL WITH WOMEN THE SEA WOLF HAS THE PRODUCT In hi* U%ue: ho ShoffmAii Scctioa; «« 4 I )ffice COOL PROFITS! The only attractions that are beating the heat are M-Q'M's/ HOUSE cJ> NEW YORK AT $2 Standees day and night. Los Angeles, Detroit, Atlanta everywhere Sensa- tional! DRESSLER i MORAN CAUGHT SHORT r^u — _ — 2 BIG WEEKS AT CAPITOL, N. Y. Continues record breaking pace all over America! NORMA &HEARER 1 / in THE ' ( blVORCEE FIRST RUNS IN UP- TOWN CHICAGO! Following 4 showings in the Loop! The Miracle Picture! ;Y£j JOAN CRAWFORD in OUR BLUSHING BRIDES; LON CHANEY Talks in THE UNHOLY THREEE; WILLIAM HAINES in WAY OUT WEST; GRETA G ARBO in ROMANCE; NORMA SHEARER in LET US BE GAY METRO-GOLDWYN-MAYER UNDISPUTED LEADER-NOW AND IN 1930-1931 JUI1 I/, 19 lO o% Aufele* H Published Weekly b. . 729 Seventh Ave., New >).00 a Year. Price /O Centt Entered a second-class matter April the Post Office at New York. N. Y., under act of Match 3, 1879. Nen lork VOLUME XI II NUMBER r authentic. < < < ET«me}l4fXW£na abater HIKING PICTURE SEASON W.R0BERT CUSHMAN murphy f/« south polB Photographed on the hohl-Lcirsen Expedition QUEEREST CREATURES ON EARTH battling for supremo cy in a strange land, of ice and snouj in the MOST THRILLING ACTION EVIR f IIMII) _ Producedand Distributed by Waifoinijwicrure Spies, tm. II West 42^jstreet-NeiL York Citt^lMX FR4WK^. IVlLSOM p T~e^z dent +*& **« M. J#l^ei$feldt i/ice~pT evident ^Director o/ Sales liM^ £ Mi iWWl rfcrtrfcrt , JULY 4 t h is NEW YEAR'S DAY <- PARAMOIIVTS G K E A T E It NEW SHOW WORLD The Sign of Happiness! OPTIMISM SWEEPS INDUSTRY as Paramount's Big New Year Hits send box office figures soaring upward! 11 HAPPY PARAMOUNT NEW YEAR! B4RAM0UNT Exhibitors Set for Biggest Season to Mighty Appeal of Splendid New PARAMOUNT Super-Shows! t VARIETY REPORTS SMASHING BUSINESS ON "WITH BYRD AT THE SOUTH POLE"! " Minneapolis — Biggest opening week in four months. The talk of the town. Brilliant box office performer. Built up by leaps and bounds. Very fine. Held over." n 'Chicago — Came through to best business in the Loop. Couldn't be sweeter. Continuing to build." "Baltimore — Good show- ing. Held over." "Portland, Ore. — Byrd in the lead. Magnetic draw. Scored well." "Detroit — Nice." (Quoted verbatim from Variety box office reports.) /"•"N 47 SPECIALS Harold Lloyd Moran & Mack The Spoilers Follow Thru Marx Brothers Manslaughter Monte Carlo The Little Cafe Tom Sawyer Huckleberry Finn Heads Up Morocco Rose of the Rancho The Sea God Fighting Caravans The Best People The General Scarab Murder Case The Right to Love And More! SHORT FEATURES 104 Paramount Sound News 12 Paramount Pictorials 104 Paramount Acts (I reel) 26 Paramount Comedies (2 reels) 1 8 Paramount Screen Songs (I reel) 18 Paramount Talkartoons (1 reel) New Year9s Belt Ringers! The Smartest 1930-31 Buy on Earth! cm: vn i; (^paramount BTEW MIOIV WORLD Top Place in "Chi" to "Quiet With 35 Grand Chicago^ <-^*$jtf&?i& W W ^^ drop irom^he P^hng despite a *6,IXW a P w^st'l^J^ weeks gro>s. IMP , r,oNl" fi, .»• at S35.600 U'°^J<^*Nff"* . o*^>c«* >l,,ay oiV>erv' -A ^ 'All Quiet' Still Leads New York's Long Run Films I Continued heavy take by "All Quiet,". and tairly healthy grosses by the Capitol, with *lorodora Girl," the Paramount playine Safety -in Numbers," and Roxy's Will Rogers film, "So This Is London," were thel highlights of theatre activities alonr New V ork s main stem. ' The Universal war story brought 24 grand, maintaining its hoi^n.i ' "■ ■ of seven wests. L±^~ M p.oNt' (U> iE WESTERN 5FRONa 'AH Quiet" Only Draw at 'Frisco; Clips 38 Grand "AH Quiet on *ft wti^n F^Zf °f I other big week's business the 'a ' d'd a"' reported for a thir!i ,rgest ever $38,000 *£ aM inl of iW^fh ^J"8 reported eooH h„o- /c<- rhe Fo.\ Madrid" ihere it TS ^'V1" Ga* 'rated 105%! "^^ssed^^OOO^ a* " -i> ) for the last ( -^^•AVhlie Hell of Pit*. Palu ^ Urf»-^, Vj at the Woods in mid- f^,} replaced it at tne ^ "•*■! ^Cei;r the heat -th $10,000 forj^ umphed over the 1 jeat ir^j-^ first four days t^u/c;. -^* 1 . , i .:,!.■ «Mth the^L great for Calif QX ta^- „ ,000 took the skids w view- \,4,000. "K VtfE V "^ 105% TCRN FRONT v otblr *^AR^*Organ "tfSSj^gg I "Young Desire'' The Big Thing In S. F.-$12,500 "Capt. Guard's /mP Qf|0 1<^ XllSn I ) San Francisc°— Staee presentatit Jft)0*OVJ" *k- <_y I / picture houses are doing a come-back, T> y-p 1 ling a larger attendance at the Paramount /~\i* ^^ffrlWa It-UW-'5 I I than pictures. The Embassy is scheduled VJl XJ*'*'**'1 |/ to offer presentations for the first time be- ginning June 25. Tl.n ., ....1 In C -i n pri n/.i Ci-rv line n^^n a ions in draw- ramount Ott-a-A hot Jgg.^fSSSASS l0 box offices here dunng t lie m a couple of showers gave «cep aUained tary boost. Not one him *^ iWtors thenv business par ior the ^^ siow but hTS; W«"». ™," *!T7& Card," *«/»«; Happy Dais \.Roouc So«3 <-3. ? .•r.asv That 2K*C^ OF THE OUARO-MU-W^U,. "•c,.,Tar Plum rap»-t— - J^* "_., Tpont" <"•> \VAKFlELW-^news. „u„,c. ^ "YOUn^G 3^ 7 da,S,e,u°e?F»« and ■~- St. Francis ™h"k *"",?, thc World." •pude, Golden Gale- '•/'„ r »•?"?' . W°>"en," RKo Fo*: "All Qu^ln ,L Weys,ernadPd-" .?".*< *™. ^'an from BlanUey's " fL," Front- Wardeld- Dance,- Dai-ies -/„Lr brassy; -Those IV),', ^„»'iF'OrpZtmBy,0n °f B'°°<>™y. Casino". { HERE are a few headlines clipped at random from ONE issue of Motion Pic- ture News— June 21, 1930. They're just a sample of how Universal is hitting the head- lines in trade and newspapers all over the country — par- ticularly in the columns of box-office reports. And that's the kind of language you understand best. READ ABOUT UNIVERSAL EVERYWHERE! CASIN i tions: I Frolic.;i '.,vue <."Fun .(2TOI. J" " ■• music. rel, A b . «2 500. R*tJnl< Orot?^VANJ^,:' UNIVERSAL FIRST! "«1K: • • • CUT GAB! GIVE 'EM ACTION TITAN COMEDY FORMULA . . . ,..*• ■v. '-^ \ XV'v ; .i...J £ .... • - - MIGHTY RADIO RESOUR INTO YEAR'S GREATES1 \ % 6 BROADWAY HEADLINERS W . C . FIELDS CLARK AND McCULLOUGH LOU BROCK Production 6 DANE-ARTHUR COMEDIES LARRY DARMOUR Production 6 LOUISE F A Z E N D A COMEDIES LARRY DARMOUR Production 6 NICK AND TONY.. LOU BROCK Production 8 MICKEY Mc GUI RES LARRY DARMOUR Production 12 TOBY The PUP Sensational Cartoons Charles Mintz Production All Titan Short Product Now Made in the Great Hollywood Studios of Radio Pictures • • . The Miracle Facilities and Genius of Which Guarantees the Finest Comedies of the Hour! JEES POURED Si COMEDIES! 12 . HUMANETTES BENNY RUBIN STARRED IN FIRST OF HESE EXTRAORDINARY INGLE REEL NOVELTIES ..BIG SCREEN NAMES N OTHERS FRANK JEWMAN Production • RAW NAMES! FAST EMPO! WITH THE ULL- ARM TITAN OCK IN EVERY REEL! iS ;"JL£<^~X' ■ ^m» HARD BOILED EDITORS Try to slip over an idea they don't like. They are tough enough when the idea is good. Because they are so cold-blooded and critical their comments are all the more surprising. Read these: Telegram from Charles Richardson, Movie Editor, The Detroit Times: "Many thanks for the splendid new Motion Picture News Blue Book. It is a tremendous help in editing a movie page. Indeed, it is superior to last year's edition." Don Allen, Photoplay Editor of the Davenport, la., Democrat: "The 1930 copy of your Motion Pic- ture News Blue Book is at hand, and after an initial perusal it is easy to say that the book will prove as valuable as its predecessors. And that's saying something." E. C. Luedke, President The May wood, III., Daily News: ( "Thanks for the copy of the 1930 Motion Picture News Blue Book mailed to our editor, Mr. Noel . . . it is a splendid work and will aid us in building up our film world news. We wonder if we could prevail on you to send us another copy for our library, as the copy to the editor is considered his personal property?" Roger S. Brown, Dramatic Editor The Daily Argus-Leader, Sioux Falls, S. D.: "I consider the 1930 Edition of Motion Picture News Blue Book the most complete and valuable compilation that has come to my desk in many years. An invalu- able aid to any motion picture editor and one which he will find it difficult to get along without." 981 theatres have replaced unsatisfactory sound equipment with . . . Western Electric! why? Because of loss of business due to poor reproduction . . . lack of proper servicing . . . program interruptions. The insistent public demand for quality sound reproduction led these 981 theatres to change their equipment. It's profitable to install Western Electric in the first place — it costs less in the long run. Wester* SOU N D Wlectric SYSTEM Northern Electric in Canada Distributed by Electrical Research Products Inc. 250 W. 57th Street, New York a if &> NEW YORK CRITICS CELEBRATE! The greatest picture that has come to the talking screen! That's the verdict of the New York critics after reviewing HOLIDAY at the Rivoli Theatre. They dusted off their vocabulary and polished up a new set of superla- tives to acclaim this as the outstanding sensation of the season. IRENE THIRER-N. Y. DAILY NEWS- (Rates four stars) **** "One of the year's best ten .... It starts off with a bang, never lets up at all." QUINN MARTIN-N. Y. WORLD "'Holiday' is one talking motion picture which I would be proud to have produced." REGINA CREWE-N. Y.AMERICAN "The picture has every element of audience appeal. The dialogue is the best thus far heard in the talkies." GEORGE GERHARD- N. Y. EVENING WORLD "When along about Thanksgiving time, students of the cinema begin selecting the ten best pic- tures of the year, you can expect to see a pre- ponderant majority of them set down 'Holiday' in first, second or third place. This is a screen play which you just can't miss." JULIA SHAWELl-N. Y. GRAPHIC "'Holiday' is one stage contribution which en- riches the current motion picture season." THORNTON DELEHANTY-N. Y. POST "'Holiday' is the kind of picture that no civilized person has the right to miss.' // ROBERT GARLAND-N. Y. TELEGRAM "Knowing nothing about talking pictures, but knowing what I like, I like the talking picture version of Mr. Philip Barry's 'Holiday' very much indeed . • • I'm certain you'll enjoy it." HOLIDAY Philip Barry s Sensational Stage Hit with ANN HARDING MARY ASTOR • EDWARD • EVERETT HORTON • ROBERT AMES • HEDDA HOPPER * Directed by Edward H. Griffith • Produced by E. B. Derr PATHE 15 *9 * *' Wiis a 1*e *^,sV%e- s to ^"yO^f *ote* a* vtf \X XJV Vfo o ^w.coQ0 * ^b°0tfx 0v>ou- cv^*WXes o^oVx°' ftf* VjOfQ ,Y*. on* VOLUME XLII NUMBER 2 NEW YORK CITY JULY 12, 1930 Inside Talk Again of Pathe to R-K-0 As Industry Divides Into Two Camps In Conference Hollywood — A well known comic on a well known lot occupies an office close enough to executive headquar- ters to hear all that goes on when the windows are open. "I see all the men and women go in and hear all of the conversations, too. The men all say 'yes,' and the women, 'no.'" Do Warners Own Harris Circuit? They Don't Know If Warners are the owners of the 25 Har- ris theatres, it's being kept a very dark se- cret, because no one in that organization could answer "yes" or "no" to the question asked by a Motion Picture News reporter : "Do Warner Brothers own the Harris cir- cuit in Pennsylvania?" The query was prompted when it was learned that Warners are still trying to strike a bargain with "Denny" Harris for control of the string, despite the fact that Warners officially told the wide world, more than two months ago, that they had pur- chased the chain. What they forgot to men- tion, however, was the fact that the dial stipulated all cash — and plenty of it. Now Warners may lose out entirely, if they don't lay it on the line in a hurry. The chain operates 25 houses in Pennsyl- vania, Delaware and Ohio and was one of the few remaining important independent strings to sell out. Spyros Skouras, Warner theatre operating chief, is unavailable for a statement concern- ing the Harris mixup. He is out of town. Janet Gaynor Is Contrite; Awaits Sheehan Pardon Hollywood — Being off the regular weekly payroll since the middle of March, inside reports have it that Janet Gaynor is more than willing to return to Fox and to take any assignments that the executives decide are best for her talents. Winfield Sheehan, now on the coast, ap- parently knows that Miss Gaynor is anxious to "kiss and make up" so that a new start can be made. But Sheehan is said to feel "spanky" before she returns to the or- (Continued on page 24) Bankers at It Again, but Public Indifference to Stocks May Kill Move Pathe to R-K-O? The financial checkerboard this week in- dicated that this amalgamation, discussed at least twice in the last six months and as often dropped, now has a strong chance of becoming fact. Through Lehman Brothers, R-K-0 bank- ers, and Elisha Walker of Bancamerica- Blair Company, Pathe bankers, it is under- stood the stock structure can be set up, but one of the snares that is causing trouble is the slow-motion rapidity with which the investing public today is gobbling new is- sues. Some speculation apparently exists as to whether or not a new stock flotation which an amalgamation such as this would call for could be sold in view of market conditions. The uncertainty may prove suf- ficient to again block any deal. The Two-Company Swing The drift of the industry toward two large companies would be further intensi- fied by a Pathe-R-K-0 affiliation. On one side of the fence are Paramount, now play- ing ball heavily with Fox. That, in turn, ties in M-G-M and Loew's. United Artists is affiliated with Paramount through a fran- chise with Publix theatres. A U. A.-Para- mount merger, as reported exclusively in Motion Picture News last week, con- tinues a live possibility. The Paramount-Fox booking deal, which may be the prelude to closer business rela- tions, immediately resulted in a product tie-up between Warners and R-K-O. Co- lumbia is thrown into the Radio camp via a booking contract, with actual purchase re- ported if the first six pictures on Columbia's 1930-1931 program come through. Pathe associated with Radio is, therefore, considered by observers to be a logical step. This would then leave Universal and Tif- fany on the outside. Hollywood Has Its Sherlock, So Beware!! Hollywood — There's no such thing _ as privacy in Hollywood or Beverly Hills. Fan magazine representatives, daily chatter writers, scandal-mongers of the eastern tab- loids, and several hundred free lance writers (Continued on page 24) It's Dynamite! There's something brewing in the laboratory field — and it's not beer, either, although it will have a kick as potent as pre-war malt-and-hop juice, taking certain big interests by com- plete surprise and knocking 'em right off their pins. The fuse is now being adjusted to the gunpowder, and when the match is lit, watch the fireworks. Hanson Quitting? Exaggeration, He Says; Here's Dope Grant L. Cook, vice-president of Tiffany, says the report is silly. Oscar Hanson, gen- eral sales manager, declares his retirement is something like the well-known story of Mark Twain's death. Yet Motion Picture News learns that Cook will shortly return to Detroit, his home town, in connection with activities not con- cerned with Tiffany ; that Hanson will be succeeded by Phil Meyer, at present New York manager for the company. Cook says he goes to Detroit every week- end ; that there's nothing new in that. Han- son insists his hatrack at Tiffany is his — all his. New "U" Policy Gives Lupe Only $20,000 a Film Hollywood — Although holding option on services of Lupe Velez for a five-year term contract with annual options and salary for first year of $2,500 weekly, Universal made a new deal with the player for a five-year optional agreement calling for appearance in four productions yearly at a flat sum per picture. Under terms of the contract, Miss Velez receives $20,000 per picture from Universal, and is entitled to appear in productions for other first line companies when the outside engagements do not interfere with her (Continued on page 22) Vol. XLII NEW YORK CITY, JULY 12, 1930 No. 2 SACKCLOTH AND ASHES THE big- producer-distributors are calling in their scouts. The mad game of acquiring theatres is in the ninth inning and the score is against them. A lot of naughts in crimson tell the story. The unaffiliated exhibitor is discover- ing that he has not forgotten how to laugh. The swivel-chair moguls in the home offices have found out that it is easier to buy theatres than to run them at a profit. They set a Napoleonic figure as their goal in theatre holdings on the theory that they had to have outlets for their product. But when their own pictures failed to show a profit in their own theatres they began to get slivers in their fingers from scratching their heads. At some point along the path of mental travail that ensued they acquired a respect for the inde- pendent exhibitor who had originally supplied the lucre that enabled them to buy him out — or freeze him out. He had been able to make money de- spite costs that mounted yearly. The automatons they dispatched to manage their new theatres didn't seem to know the trick. Hence the grief. The deluge of publicity from big concerns re- lating their current acquisitions now has suddenly stopped. The first inkling of this reversal of policy came at the sales conventions when the big boys began to express concern for the welfare of the "little fellow." It was the theme song of every confab. Now they're beginning to unload and to pat the "little fellow" on the back some more. This is not fiction, but the punch climax is this: The sales chief of one of the big companies admitted only this week that he expects to do $14,000,000 worth of business with the independ- ents next year. A New Deal AND the "little fellow" has another laugh com- ing. For years he's been taking his pictures when the first runs let him have them. The circuits set arbitrary protection schedules that were so utterly unfair that they are now donning the sackcloth and ashes. But the repentance was not entirely an involuntary change of heart. The Gov- ernment became somewhat inquisitive about the scheme of things in Southern California and the big shots suddenly discovered that they hadn't been treating their lessers properly. So they hurriedly got together and framed a new protection schedule that has satisfied practically everybody. The procedure is being repeated in other sec- tions. The independents hereafter will be able to play a picture before the public has forgotten it. Signs of sanity. The Funny Public LOOKING like a summer natural with its icy title, "With Byrd at the South Pole" went into the Rialto here in New York three weeks ago with an unprecedented blare of publicity and the fond expectations of the Paramount higher-ups that its run would be both long and profitable. Wednesday night it was pulled and the aforesaid officials wept tears of red ink. The public shunned the picture with a vengeance and the intake was described as "way below average." Whereas Gloria Swanson, for instance, had lured them in to the tune of $60,000 weekly, the highest daily gross of the polar film during its brief run was $5,500. Audiences Without Flappers THE flappers are credited with doing the dam- age. The audiences were composed of the very young and the middle-aged, but the callow youth of the metropolis was conspicuous .by its absence. The picture contained no "sex angles," and thus again the reforming profession, clamor- ing for "clean pictures," was confounded. A tremendous campaign was put behind the film. Byrd's arrival in town on the day of the opening — carefully planned to benefit the picture, the story has it — was looked upon as a sure-fire draw, but the picture, nevertheless, opened slowly. Nine hundred women's clubs in the metropolitan area and 33,000 Boy Scouts were contacted ; Byrd ap- peared in newsreels; the Hays organization did what it could ; the radio was used ; approximately 17,000 lines of free publicity were garnered. Some people saw the picture two and three times. Yet the picture flopped. Figure it out for yourself. Perhaps the public does prefer jazz and sex to this type of film, which won the unanimous acclaim of all critics. Perhaps the fact that Byrd appeared in many public places and faced so many cameras and microphones pro- vided an invidious comparison with the self- effacing Lindy. It's a mysterious business and a far more mys- terious public. The conclusion you draw max be anything you like. To us it's as discouraging a sign for the future of better and different motion pictures as we have struck in years. K.\ N N July 12, 1930 Motion Picture News 15 Warners Line Up 60 Chicago Houses; Tomahawking for Paramount's Scalp Bottomless? Chicago — It may be a legend, but a lot of exhibitors in this territory have themselves believing the Warner bankroll is "bottomless." In negotiations, closed and pending, for theatres in Chicago, Warner rep- resentatives have quieted all talk of "we'll think it over" with "name your price for cash." That's language any exhibitor can understand. Walsh's Salary Doubled; Gets 5 Year Fox Pact Hollywood — After Winfield Sheehan had spent three days on location near Moran, Wvo., watching progress on Raoul Walsh's current $1,300,000 special, "The Big Trail." he talked over a new term contract with the director and finally departed with one covering a period of five years. Under terms of the agreement, accord- ing to report, Walsh gets the largest salary paid to a director in the industry — whether pay checks come from Fox or any other companies. Unconfirmed reports state Walsh's new agreement provides him with a hundred per cent raise in salary during the first year of the contract, with gradu- ated scale upward for the succeeding four years. Sheehan's successful negotiations with Walsh, which finally resulted in both parties getting together for a new contract were indicated exclusively by Motion Picture News several months ago, after various re- ports stated at that time that Walsh would leave the Fox fold on expiration of his present agreement in October. Marie Lubin Sues Herbert; Says He Was Cruel to Her Hollywood — After six years of married life, Marie Lubin has filed suit for divorce, charging her husband, Herbert, with beat- ings and attempts to defraud her. Mrs. Lu- bin seeks $4,500 a month alimony and $21,- 000 in attorney fees. She claims Lubin spir- ited her two sons, one aged two and the other five, out of the state and demands their custody. Lubin was the promoter of the Roxy in New York, later selling out to William Fox. Paramount in Small Ohio Towns, Cincy Report Says Cincinnati — What is construed here as indicative of Paramount's intention of in- vading smaller Ohio towns is seen in the move to erect a theatre in Fremont. One of our parcels of land has been acquired as a site for a prospective house. Overlooking No Bets — Every Publix Town in Windy City Area on List Chicago — Working almost entirely under cover, the Warners are girding themselves for a bitter battle with Publix. Scouts for the brothers have lined up and are shortly expected to take over about 60 theatres in Chicago and surrounding territory. Actually and in the open, the first inde- pendent theatre acquisition is the Shore at 75th and Kingston Streets on the South Side, which was purchased from Neil Dougherty, president of the building cor- poration which owned the structure. Bloom Brothers formerly operated the Shore. The house, which seats 1,400, is an important addition to the South Side chain comprising the former Federal Theatres and Coston houses, recently acquired by War- ners. Further Indie buys in other sections of the city are in prospect, according to a report substantiated by the recent presence in the city of representatives of Spyros Skouras and the departure (Monday) of Jimmy Coston, Warners' Chicago theatre head, for New York presumably to recom- mend Indie houses here for Warner acqui- sition. Eyeing All Publix Towns Hammond, Indiana Harbor and East Chi- cago are three spots which have been given particular attention, but no Publix towns are to be overlooked. These various moves are taken for grant- ed here as definite indicators that Warners are out to break down Paramount's power- ful grip in the Chicago and Illinois terri- tories. Those who know the bulldog persistence with which the Katz theatre organization can fight back expect to see what is fast developing into a hectic situation reach the boiling point soon. Mysterious "John D." John 1). Rockefeller is understood to be spending considerable of his vast wealth in an attempt to discover the walls of the first theatre built in the United States. What the oil magnate intends to do with them after un- earthing the ruins is problematical. It may be that he has a theatre museum in mind for that $250,000,000 amusement center planned for New York's midtown sector. Six brick foundations were discov- ered, but all proved to be the unreal thing, there having been no indication of the materials being original. Exhibs are hereby warned not to chase away prowlers in the night who are found picking the mortar from their theatre walls. There may be gold in them thar bricks. What's Up? There's considerable speculation in amusement circles over RCA-Victor's announcement that it will add 7,000 workers to the payrolls. This action is taken by many observers to sug- gest that considerable increase in ac- tivity in radio might develop this fall, particularly since arrangements were made for RCA-Victor to manufacture for Radio Corp., Westinghouse Elec- tric and General Electric. Those Semi-Nude Dames Get Blame For Chi Slump Chicago — The "street competition" intro- duced by torrid, mid-summer temperatures appears to be the newest worry of those Chicago managers whose theatres depena, in large, for their draw on flesh shows. The long skirt fad breathed its last here when Loop thermometers reached 80 de- grees. The moth balls rolled out of last year's knee length dresses at that time and, as the mercury continued to mount, so did the hem-line. When the 90-degree mark was reached the temperature reading of the male loop hound coincided, for by that time matron and flapper alike had discarded most of the accessories whose principal utility is concealment. "Look," croaked a loop theatre manager the other day, "you can't get a man into a theatre on the strength of a flesh draw 'cause he's afraid he'll miss a better show if he gets off the street. Why, if we were to — " His voice trailed off into nothingness as he turned to follow with an avid stare a neat little brunette who passed, stockingless and disturbingly gowned in a few, close-fit- ting yards of white silk. She disappeared within a nearby office building. Getting an Eyeful "What was I saying?" the showman re- sumed. "Oh, why, if we were to dress our show girls like your respectable ladies dress for the street we'd be in court before sunset. Yes, sir. I'm telling you!" He paused. It was another brunette ; stockingless, also, and free, too, of anything that might have served for a brassiere. He turned back with a grin and continued. "I'm telling you. it ain't the heat that keeps them out of the theatres in the sum- mer. No, sir. It's nothin' but the street competition, an' I don't meaa 'maybe'." His gaze wandered to the other side of the street where, coming toward us with a penetrating mid-afternoon sun at her back, leisurely strolled a tall, slender blonde. It (Continued on page 24) 16 Motion Picture News July 12, 1930 The Insiders' Outlook SOCIAL note and perhaps something more : Adolph Zukor and Joe Schenck are slated to week-end at Nick Schenck's place on Long Island. They may be expected to talk about this and that and, who knows but that a rather important piece of business involv- ing United Artists and Paramount will enter the discussions. The two companies may finally throw their individual hats into a collective ring. Or they may not. But, if you are in- terested in tying U.A. into the merger picture which is filling the industry's screen these days, remember that Art Cinema, which finances the Schenck pro- ductions and some others that go through the United machinery, owes Mr. Zukor's company $3,000,000. It doesn't take much imagination to dope out where Schenck will go for advice on how his company fits into the two-camp division in which this business is rapidly falling, does it ? Say Not So Over the wires from the coast comes a complete denial from Mary and Doug. Empeenews' merger yarn of last week is untrue throughout, a representative for Mary pointed out. Her relations with Schenck are most cordial, she avers and vouchsafes there are no two closer business friends in the industry. Further, he queries : "If there was any trouble over policy isn't it logical to assume that Fairbanks would not agree to go into 'Reaching for the Moon' as a favor to Schenck?" There you have that. From U.A. in New York, nothing but a dead silence. Down on the Farm Every year following the Fourth of July holiday, Zukor spends a week on his farm at New City. This year, accord- ing to schedule. Because he hasn't been seen around the town in the last few days, reports have been piling up that he is prepared to retire, content himself with an ex- officio chairmanship of the board and per- mit Paramount to pass to other hands. Not so, The Insiders are assured. Nothing could be further from the truth. There you have a confidential retort to the rumor-spreaders. But — and this comes from downtown where sit the men who control this busi- ness— wouldn't Zukor sell if he could •make the deal he wanted, one that would preserve intact the prestige of Paramount and, at the same time, take full care of the trusty aides who helped build the structure? In the same breath, the an- swer comes : "He would." Why then the delay? It seems that last fall the grandest tumble in history got under way. Before it landed at the far end of the toboggan, the good old American public turned so completely sour on stocks and ticker tapes that to- day, eight months after the festival, that public is still bilious. Investors are trying no end to get their systems adjusted. That, in turn, Riddles WHAT national circuit, operating in a city near New York, is los- ing $75,000 a week with two theatres in the town shut down tight? What circuit — another one this time — will show the worst quarter in all of its h'story when figures for April, May and June are made public? Incidentally, this Insider slid off his base last week. In this very spot, too. He was talking about a chain — still another — that had lost $480,000 in one week. What he meant to report was that receipts had dropped that amount over the previous seven-day period. There was still a profit. Sorry. makes stock issues hard to sell. And without stock issues, who is going to ab- sorb the purchase price of company ac- quisitions? The Legal Way Big company making big profits. Hot after theatres. Gobbling them every- where. So fast, the head of this outfit didn't quite know himself how many his scouts were annexing. But now the picture changes. An- nounced deals are not going through. A whisper here and there that the promised cash is not forthcoming as plentifully as the sales arguments used at the outset had indicated. Money is tight these days and millions can't be bandied about like nickels. This organization is learning that and, in its recentlv acquired infinite wisdom, is now checking when the proper time to apply the brakes has long since passed. The stakes are being pulled up wher- ever possible. And in a hurry. Even a paltry trick like insisting that the legal department unearth as many as ninety ob- jections on a solitary theatre in order to break down the seller's resistance suffi- ciently to have him cry quits. S-c-a-n-d-a-l There's a real front page story in the making. Concerns a prominent Holly- woodite who is casting about for the divorce that will permit him to marry a prominent English society woman. This chap's wife, likewise a w.k. Holly- woodite, adds a semblance of mutuality to the proceedings by moving for a di- vorce on her own. This will smash into headlines if it ever breaks. Hysterical Showmanship The legitimate has been through an- other sickening season, with the usual ex- ception of plays whose ingredients con- tained liberal portions of brains. Two-a-day vaudeville has but one home in the length and breadth of this coun- try, and it's dying out in part-time houses with heart-rending groans. Every theatre situated on gay Broad- way, with the exception of one, now closed for the summer, houses motion pictures. Mix those facts together and you have the theme for a sermon that certain reputed showmen in this business should hearken to. Hit by a slump which could easily be explained by hot weather or attributed to the stock market collapse, these heavy thinkers came to the hysterical conclusion that the public wanted to see flesh on the stage. They did not stop to consider that, if it did, it could find it on the vaudeville stage and legitimate stage. So they plunged. Reports are coming in from all over the country. Stage shows aren't click- ing. The showmen are puzzled. They're spending time worrying that they could profitably devote to doing some construc- tive thinking, if that were possible. One company has been making frantic efforts to put over one of its Broadway showplaces. It is experimenting with masters of ceremonies, with name bands, with vaudeville acts. Only when a good picture comes along does the box-office smile. This Insider has often walked out on its stage shows. Incidentally, this company makes dandy short subjects. But they're never seen in this Broadway house. Here endeth the sermon. THE INSIDERS Published weekly by Motion Picture News, Inc. Founded in September, 1913. Publication, Editorial and General Offices: 729 Seventh Avenue, New York City, William A. Johnston President and Publisher; E. J. Hudson, Vice-President; Maurice Kann, Editor; Charles F, Hynes, Managing Editor; James P. Cunningham, News Editor- Raymond E. Gallagher, Advertising Manager; Los Angeles Office: Hotel Roosevelt, Hollywood, Walter R. Greene, Western Representative. Chicago Office: 910 So' Michigan Avenue, Harry E. Holquist, Central West Representative. Subscription Price: $3.00 per year in United States, Mexico and all U. S. Possessions. Canada, $5.00. Foreign, $10.00. Copyright 1930. by Motion Picture News, Inc., United States and Great Britain. Title registered in United States Patent Office and foreign countries Entered as second class matter at the Post Office, New York, April 22, 1926, under Act of March 3, 1S79 July 12, 1930 Motion Picture News 17 Aim to Place New Standard Contract In Operation in Three to Four Weeks The Tip Off Reviewing scouts for Motion Picture News meandered into California by- lanes this week and unearthed the dope on the following: "Whoopee," "The Little Accident," "Grumpy," "Oh! Sailor, Behave!" "Shooting Straight," "The Singer of Seville" and "For the Defense." Also covered in this issue beginning on page 84: "Last of the Duanes," "Man from Wyoming," "Inside the Lines," "Young Desire," "Hot Curves," "Love Among the Millionaires," "The Lone Rider," "Those Who Dance," "Lost Gods," "Song of the Caballeros." Samuel's Private 'Whoopee' Review Is Not So Private Hollywood — Sam Goldwyn, Florenz Zieg- feld and Eddie Cantor finally finished "Whoopee," Goldwyn's initial venture into the filmusical comedv field. The picture cost in the neighborhood of $1,500,000— enough money to make any producer, espe- cially an independent, rather anxious. Eddie Cantor decided to delay a vacation trip to Hawaii until he caught the picture in front of a preview audience. Finally the picture was readied for a tryout — with the utmost secrecy attached to the time and place. In order to throw preview reviews, fan magazine representatives and not-wanted studio employees off the trail, someone in the Goldwyn organization let it be gener- ally known that the picture was spotted for previewing in San Bernardino. At noon, Goldwyn, Ziegfeld, Cantor and a select group took a special car to San Diego for the "Whoopee" preview, which was staged at the Fox Theatre in that city. Sam Goldwyn received the shock of his life, however, when the lights went up just before the showing of the preview — and he discovered a reviewer of Motion Picture News sitting two rows in front of him ! Shhh! Harold Bares the Secret of Glassless Specs Los Angeles— Parts of the $1,000,000 trial suit, now being heard against Harold Lloyd for alleged pilfering the plot and gags of "The Freshman" from a Witwer yarn, brought as many laughs in Federal Court chambers as any of Harold's funniest come- dies. Harold admitted that his horn-rimmed glasses are just his "trademark," much as Charlie Chaplin's funny feet were the lat- ter's "brand." He told the court that his glasses were glassless — and when he did the illusions of Harold's legion of fans were probably shattered. With Clauses Agreed Upon, Hess, Walker and Myers Will Draw Final Form With distributors. Allied States Ass'n., and the M. P. T. O. A., in accord on the proposed new standard form of license agreement, plans for the ratification of the agreement by exhibitors are being speeded in an effort to get the contract into cir- culation in three to four weeks. The new agreement, as exclusively stated by Motion Picture News, is to be retroactive to cover all contracts on 1930-31 product. Every exhibitor of the nation will be asked to use the new form of contract. Un- der the plan, the salesmen will make indi- vidual exhibitors acquainted with the terms of the new form of agreement, which is divided into a master form and short form. If the exhibitor elects to buy product under the new contract, he will automatically sig- nify his acceptance and ratification of the agreement. Otherwise, he will be offered an individual company contract in each in- stance. These are the contracts now in use, and which have a wide variety of clauses. Advantages to be Cited In connection with the proposed contract, the advantages to the exhibitor using it will be cited. These include a voluntary arbitration system, a five per cent cancella- tion for theatres paying an average rental of $250 or less and protection on advertis- ing of pictures by a subsequent run before or during a prior run, unless the subsequent run follows within 15 days. The various distributor contracts now in use have no cancellation charges, call for the exaction of deposits and contain a number of other features which are not embodied in the pro- posed standard agreement, which represents a number of concessions by distributors. The sales managers of all national dis- tributors met at the Union League Club Thursday to learn from S. R. Kent what had transpired at the Atlantic City confer- ences. Gabriel L. Hess, for the Hays as- sociation ; Frank Walker, for the affiliated exhibitor, and Abram F. Myers, for Allied, will jointly whip the clauses into their final phraseology, after which the contract will be printed and placed in the hands of ex- hibitors and salesmen. How They View Results Myers asserts the main objectives of Al- lied were obtained with the exception of two points. One was the refusal of distribu- tors to make any concessions on theatre ex- pansion ; the other, to take a stand on score charges. Ninety-eight per cent of exhibitors of the nation must support the proposed new stand- ard license agreement if it is to be success- ful, in the opinion of Kent, sponsor and chairman of the contract meetings, who is calling upon all branches of the industry to support the proposed agreement. The flood of messages received within a few hours after the meetings closed at Atlantic City, shows "the great satisfaction which (Continued on page 24) An Ambitious Scribe One of New York's better known newshounds, who frequently covers picture stuff for his sheet, was asked by the chief to dig up the dirt on a yarn which had just broken. The chap was on his vacation, although the old town remained the center of his holi- day excursions, and he gladly consent- ed to halt festivities long enough to run down the assignment. To carry out that old Spanish cus- tom, however, he brought an over- sized typewriter downtown in his car and, after getting the dope, pulled in- to a side street to write it rather than enter the office during vacation time. Allied May Gun For W. B. and F. N. 9 On Score Charges Unwillingness of Warners and First Na- tional to entertain proposal for elimination of score charges is to be brought to the attention of all members of the Allied States Ass'n., Motion Pictures News exclusively learns. The entire personnel of the organ- ization is to be circularized to acquaint members with the status of the situation. Allied waged a fight for the elimination of. score charges in the 5-5-5 conferences which ended last week. Its efforts to ob- literate score charges were blocked by dis- tributors, who contended the charges were a matter of individual company policy. In taking this stand, the distributor members of the contract committee were actuated largely by the attitude of Warners. Most distributors have been cutting down on score charges, it was pointed out, with many feeling that the situation will soon adjust itself. However, the declared deter- mination of Warners and First National to continue to exact the score charge is said to be muddling the situation. Talmadge Divorce Yarn Persists, Though Denied Hollywood — Stories filtering through from Paris insist that Norma Talmadge will in- stitute divorce proceedings against Joseph M. Schenck. To counter this is a denial by Schenck that he and his wife are contem- plating any such action. "We are crazy about each other," he is quoted as saying. Chaplin* s "City Lights" To Shine in October Hollywood — Charlie Chaplin is nearing the finishing scenes on his current picture, "City Lights," and expects to have it ready for release not later than October. 18 Motion P i c t n r e N e w s July 12, 1930 Industry Faces a Red Hot, Major Task How Can Protection Mess Be Cleared? The Big Trail Hollywood — A frenzied wire from Kaoul Walsh on location in Wyoming to Winnie Sheehan: "Please stop firing all those song- writers. They are cluttering up my sets on their walk back to New York. Production going way over time bud- get." One of Rube Goldberg's. Maxwell's Dream Of IL K. Films in America Fades Another dream of British pictures invad- ing the American market on wholesale scale has ended in the split between John Max- well of British International Pictures and Sono Art-World Wide. The Maxwell interest in World Wide, understood to be 50 per cent, has been taken over by Earle W. Hammons of Educational, the backer of the company, and the B. I. P. product definitely removed from the Sono Art-World Wide release list. Differences in opinion over the relative merits of the British product and dissatis- faction on Maxwell's part over their finan- cial return are the two reasons which led to the break. Now Maxwell has arranged with Harold Auten to handle 30 pictures in this market next season. Auten, distribu- tor of "White Cargo," has been getting his outlet via state rights' exchanges. Kans.-Mo. Exhibs Hit Upon Plan to Iron Out Troubles Kansas City — A grievance committee of three will henceforth straighten out the dif- ficulties of Kansas -Missouri M. 1'. T. O. members with distributors. If a theatre owner believes the exchange has violated a contract, he will present his case to the committee, which will take up the problem witli the distributor. The committee trio consists of John Sta- ple, Rockport, Mo.; Lloyd Lenharz, Clin- ton. .Mo.; Fred Meyn, Kansas City, Kans. Dues for exhibitors owning one theatre in towns of 600 or less have been reduced to one-half per cent per capita by the asso- ciation, which has voted to retain the for- mer rate for circuits, that of one and one- halt' cents per capita in all towns. Owners in towns of less than 600 will pay a flat rate of one dollar per year, this low rate having been adopted to aid smaller houses and in- crease the association's membership. Chicago Debacle Proves How Complex Job Is — Fearful of Gov't Action Protection is beginning to streak some heads with gray. Failure of the zoning committee in Chi- cago to work out a plan to meet the com- plex situation prevalent in Chicago and the territory served by exchanges in that city has brought home the realization to execu- tives in New York that they have a prob- lem on their hands which can not be settled overnight. Via the Film Boards of Trade, zoning committees either* have met or will meet shortly in about twenty key cities through- out the United States to revamp existing protection agreements. To date, southern California is the only territory where the situation has been satisfactorily worked out and, while it is hoped the clauses may be used as a model for the entire country, the Chicago tangle has already demonstrated that what may be suitable in California does not necessarily go in Illinois or elsewhere. Unexpressed, but known to be in the back of distributor minds, is the fear that the Government may step into the picture and straighten out a situation over which the industry is admittedly having difficulty. Re- luctance on the part of big chains to relin- quish protection privileges they have been enjoying for years is one of the chief ob- stacles which, it is felt, must be hurdled. The irony of the situation is seen by some in the fact that it is the producer who, in the last analysis, must be held responsible because of interlocking control of the cir- cuits. Where, hypothetically, a committee composed of exchangemen may argue for less stringent protection for Class A opera- tions and more for the subsequent runs, the big chains battle the other way. Yet, the controlling factor in the situation is identi- cal. The realization is rather general in high executive circles that the time has arrived for a settlement of the protection problem if for no other reason than to ward off pos- sible legislative action in Washington. Shapiro Flies Victor M. Shapiro, vacation ended, is en route to Hollywood, via plane. "Anybody's War" Clicks Moran and Mack certainly keep the laughs sustained in this war comedy based on Mack's story of "Two Black Crows in the A. E. F." It should be a box-office card, for its humor is punc- tuated with human interest, pathos and romance. The cast is an excellent one, with Neil Hamilton and Joan Peers furnishing the romantic angle, and Walter McGrail as the menace. The battle scenes are thrilling and funny. Moran and Mack have set a high mark for other blackface com- edians to shoot at. H Y N E S Quick At the Motion Picture Club: Glen Allvine: "Hello, Si. Can't I get a copy of your famous book on an- agrams?" Vic Shapiro: "Say, Si, I hear your fame is spreading." Si Seadler: "Maybe the fame is spreading, but not a damned thing has happened to the royalties." Saal Denied But Forgot 9 Years Of F. N. Contract First denied, now verified, it seems that after all Publix is actually negotiating with F"irst National for the new season's line-up. Bill Saal, feature film buyer for Publix, turned hot and bothered a few days ago following publication of the yarn that the First National deal was on and then went in for a lot of denials. In view of the fact that First National holds a ten-year con- tract with Publix and that nine years are yet to go with prices to be set at the out- set of each season, those familiar with the situation are drawing the conclusion that Saal's denial centers around its possible ef- fect on prices. This week the Warner publicity depart- ment dug into the files for a new flock of adjectives and emerged with "one of the biggest deals ever made in the motion pic- ture industry." That was how the modest p. a. described a booking deal now under way with Publix. This year, however, pre- ferred playing time goes to Fox with the Warners filling in where Publix has gaps to bridge. Seek to Remove "Blue" Sabbaths In Pennsylvania Philadelphia — On the statute books since 1794 the chances grow increasingly better that efforts will lie made to repeal the state- wide "blue" law when the state legislature next meets. The proposed law. which has plenty of substantial backing, will vest the right of local Option in each community. Working in support of the liberal move- ment, but not appearing in the open are Philadelphia exhibitor interests who are being spurred into action by open Sundays in Trenton, plus the possibility that Cam- den, right across the Delaware from Phila- delphia, may follow in Trenton's heels and nab some of the business now going to houses here. July 12, 1930 Motion Picture News iy Chicago Protection Scramble Blows Up; New System Contains Minor Changes fhp Columbus, O. — Domination of radio by any one group ,. portends "the greatest danger to the fundamentals of liCLUlO American republican government," Federal Radio Commis- \1pnnCP sioner Ira Robinson declared in a speech before the Insti- tute for Education by radio. Asserting that no one group must ever dominate radio, the commissioner declared that it "cannot be gainsaid that a monopoly of radio is now insistently claimed by a group, and that its power and influence is so subtle and effective as to portend the greatest danger to the fundamentals of American republican government." He said that "no great- er issue presents itself to the citizenry." Warner Deals For Houses in Ohio Are "Off" Cleveland — Announcement of Warners having successfully consummated deals for the acquisition of various Ohio theatre in- terests appears to be all wet. The deals were not closed and are not likely to go to that chain. Negotiations for the Schine Sandusky houses, Plaza, State and Star, are still in work, while deals for the Ritzier houses in Lima and Pekras' circuit at Elyria are dermitelv off. Chakares and Paramount Settle Franchise Tilt Franchise difficulties between Paramount, the Springfield (O.) Amusement Company, the Chakares Amusement Company, Phil Chakares and the Regent-State Corporation of Springfield, O., have been settled out of court. Chakares resumes his franchise with the distributor, but, according to Para- mount, has made a cash settlement covering breaches in the contract. Paramount originally filed suit in the Federal court at Dayton, O., charging the franchise had been breached. Grainger Closes Two Big Circuits for New Product James R. Grainger, Fox sales chief, has closed with the Famous Players-Canadian Corp., operating 170 theatres in Canada, and the Butterfield chain of 79 in Michigan to play the entire line-up of 48 Fox produc- tions during the new season. He completed the deals during a flying trip to Toronto and Detroit. Jones, Author Again Charles Reed Jones, press agent and au- thor, has turned the latter again with "The Torch Murder" which will be published by E. P. Dutton and Company. "The King Murder" and "The Van Norton Murders" are also to his credit. Operators Strike; Twenty Theatres Start Open Shop Minneapolis — Thirty-six operators went on strike here when their demands for a second man in the booth were denied by a majority of independent exhibitors. Twenty of the latter immediately countered with the hiring of non-union men to operate the projection machines ; three theatres, the Par- adise, Princess and Lyra, closed their doors, and two capitulated to the union demands, the Broadway and the lone. The lone, it is reported, is controlled by the operators' union. St. Paul exhibitors also threaten to run non-union if the operators seek to enforce their demands. Date for the showdown is set for July 19. Echo of Gotham, Lumas Heard in Bankrupt Court Petitions in bankruptcy have been filed in New York against Gotham Photoplays and Lumas Film, production and distribution units formerly headed by Sam Sax and which have been inactive for many months. Against Gotham was filed a petition for $24,733, by Little Empire Corp. The peti- tion states that James J. Lax was appointed receiver in an action instituted in the Su- preme Court, New York county, on June 11. The same company filed the Lumas peti- tion with a claim for $13,771, likewise partly secured. Larkin Sails for India London — W. H. Larkin, Western Electric representative here, has sailed to take up his new post as commercial manager for the company in India. Well Earned Felix Feist is resting up after h:s many battles against "hat clauses" in the new contract. And how Felix did go into action against these pet aver- sions. New Schedules to Hays Office For Okay; Many Battles Feature Conferences Chicago — The battle of "much ado about nothing" has come to an end and the armi- stice finds the casus belli in status quo. In other words, the Chicago re-zoning com- mittee, after five weeks of bickering and argument, one verbal battle following an- other, is back to the ante-bellum stage. The recommendations on metropolitan protection which is forwarded this week to the Hays office for preliminary approval before sub- mitting the new system to the local re-zon- ing board means that protection procedure here will remain essentially the same. All important changes were killed off in con- ference. The final recommendations of the com- mittee involve only such incidental consid- erations as admission scales as affected by double feature programs, two-for-one ad- mission and other premiums or inducements held out to patrons. The committee's rec- ommendations for dealing with such situa- tions have been incorporated in a rider which will be supplemental to the main Chi- cago protection system. This rider com- prises the only new or changed considera- tions locally and awaits the approval of C. C. Pettijohn, after which it will be sub- mitted to the Chicago re-zoning board. Name Permanent Committee The metropolitan committee, also, named a tentative committee to constitute a perma- nent re-zoning board for the Chicago area. This committee, likewise subject to the ap- proval of Pettijohn and the re-zoning board here, is comprised of the following: Felix Mendelssohn, chairman ; Jack Miller, Aaron Saperstein, Arthur Schoenstadt, Floyd M. Brockell, James Coston, William Elson, Clyde Eckhardt, James Kent and Henry Herbel. In the event this committee is approved and installed it will hear all existing and future protection complaints in the metro- politan area. Its meetings will be subject to the call of the chairman. It is believed that the Hays organization will approve the committee's rider recom- mendations inasmuch as that office has al- ready evidenced its impatience over the time now consumed in deliberations over protec- tion here. The conferences have been going on for five weeks and, during that time, opposing factions have demonstrated the small likelihood of any agreement being reached on a basically different protection system than the one which has been in ef- fect here in the past. Approval of the committee's recommen- dations by Pettijohn. it is admitted, will mean their adoption locally. To Approve Rubens Plan The downstate committee, which was ready several weeks ago to submit a new protection plan, basically the same as that originally suggested by Jules Rubens of (Continued on page 23) 20 Motion Picture News July 12, 1930 N. Y. Sobbie Sobs For a "Kindness To Clara Week" There is at least one critic in this cruel, cold world whose heart isn't as chilled as steel. This may be a rarity, but, neverthe- less such exists in the person of Bland Johaneson, sob sister on the New York Mirror's picture staff, who just about broke down and wept bitter tears when she real- ized how heartless our own little Clara Bow was being treated by the press. "Let's organize a 'Be Kind to Clara Bow Week,' " suggests the sobbie, who sobbingly points out that "everybody's been picking on Clara since she allowed herself to be dragged into a press agent engagement to Harry Richman." "How many more movie stars have an- nounced phoney engagements really doesn't matter. Clara has stood enough criticism to last anybody for the rest of 1930." she says in defense of the "red hot mamma from Brooklyn." "The Bow contract with Paramount ex- pires this Fall and everybody is speculating about whether she will be resigned. The wise money is all on that she'll be cast adrift. Her bosses are riled over the injudicious stunts which have gotten into the papers. Her box office popularity is on the wane. "Bow never has had enough credit. She started with nothing and got $5,000 a week. She entertained millions. She gave the whole country a good time. "Why should anybody care if she dyes her hair plum color and likes a Richman? "That's the movie business. The public worships for a season and butchers the next. The Hays office orders what to wear, where to go, whom to marry, how to live and what prayers to say at bedtime. "The fans that cheer, a star to the top yell the loudest raspberries when that star begins to slip. "Stars need vacations from stardom, with false mustaches and smoked glasses and the privilege of being ordinary people two weeks a year. Had Clara had one she might have been spared all the current knocking. She might have chosen blue hair. Or fallen in love with an aviator. "We have 'Burn Your Love Letters' weeks, 'Watch Your Horses' weeks, 'Eat Your Spinach' weeks and a hundred others. A 'Be Kind to Movie Stars'' week might do everybody a lot of good." Tampa's Bargain Summer Prices Tampa, Fla. — Effective this week, a spe- cial summer reduction in prices for two of the five Publix houses here was made by General manager Harry Weiss. The Strand will cut a nickel from the children's prices and make a flat rate of 10 cents for all shows. Adults will save a dime on the matinees, the new scale being a quarter, while the night rate will be cut to 35 cents from the former 50 cents top. The Frank- lin cuts a dime from the adult price, mak- ing a quarter good for all shows. The juvenile price remains at a dime. Ouch! Chicago — Publix-B. & K. was afraid of the Cosmopolitan production, "The Richest Man in the World," and turned it down, at least as far as their Loop houses were concerned. R-K-0 grabbed up the picture and put it into the Woods for the first time in plenty of months that a Cosmopolitan produc- tion has had a Loop opening in any but a B. & K. house. "Richest Man" grossed better than $20,000 in its first week at the Woods, a sensational pace for the house, and appeared to be building in its second week. Now B. & K. wants it for the outlying houses. Winter Passes Buck On Kiddies To The Parents Parents, not producers, are to blame if the minds of youngsters are influenced by certain films, Mrs. Thomas G. Winter, paid clubwoman representative on the Hays staff, told women of Kansas City and Minneapo- lis, where she made addresses on behalf of public relations work of the M.P.P.D.A. "The fact that only eight per cent of the audience is made up of children often is used as an argument against the elimination of certain elements suitable for grown-ups, but not for children," Mrs. Winter said. "Parents should know what is being shown, and whether a picture is a child picture or one for adults. The talking picture intro- duces an element of sophistication which often makes for confusion in the child mind," she admitted. Mrs. Winter pointed out that 115,000,000 pass through the doors of picture theatres every week. And, on the basis of the eight per cent figure which she advanced, there are 9,200,000 kiddies who pay admissions for screen entertainment. Parent Not on Job In urging application of the need for in- telligent discrimination between films for children and those for grown-ups, the club women were told that this is an age when the parent is off the job and the community must take care of the children. "The business success of the motion picture," stated the Hays attache, "depends wholly upon whether or not it meets the demand for entertain- ment and gives agreeable occupation of the mind to the great majority of its audience, yet all of us know that entertainment has its ethical side. It may be good or bad. And it uses and surrounds it- self with many other elements. Art and education and morals are its inevitable by-products. "Now the sole and ultimate judge as to whether it gives agreeable occupation to the mind is the public, and by public judgment it falls or succeeds. No one pays his entrance fee and goes to a picture, because it is improving, or because he must, or be- cause he wishes to swell the purse of the producers. He goes because he wants to go for his own pleasure. "The producer, by the very terms of his business is obliged to fall into step with us and give us what we want — if we make him understand what we want. His hat is off and his ear is cocked to public de- mand. The head of every studio is trying to climb over the head of every other producer to learn and produce what suits his audience. His success or failure is graded all along the line by the degree with which he meets our demand. "We, the public, make or mar, and the producer knM Court Enjoins Police From Barring "Ingagi Portland, Ore. — Presiding Judge Steven- son has granted a temporary injunction re- straining the city, the chief of police and the board of censors from interfering with the run of "Ingagi" at the Capitol for a third showing. The suit was brought by C. M. Dunn, Inc., operators of the Capitol. Judge Stevenson, in granting the tempor- ary injunction, said he was not determining whether the picture was indecent or im- moral, but took into consideration that the owners of the Capitol may have contracted for showing the picture with the under- standing that the board of censors had ap- proved it. Health Authorities Declare Low Theatre Temperatures Harm; Advocate 75 Degrees Chicago — Criticism of the "too-cool sum- mer theatre" by various health authorities of this city is giving local theatre man- agers and engineers a new headache. Such well known and popular advertis- ing phrases as "68 degrees cool inside" and "20 degrees cooler than on the street" ap- pear destined to be forgotten as a result of the criticism which, coming from recog- nized health authorities, carries some weight. These authorities place the proper temperature of the theatre at 75 degrees and a humidity of 55 per cent. A good rule for theatre engineers to follow, they believe, is the maintaining of a difference of approxi- mately 10 degrees in temperature between the inside and the street. Dr. Arnold Kegel, Chicago health com- missioner, has issued public warnings against the too-cool theatre, as have Dr. Herman Bundesen, former city health com- missioner, and Dr. W. A. Evans, health editor of the Chicago Tribune. Temperatures Too Low ■ Referring to an article on the subject which appeared in a technical publication, Dr. Evans writes : "We have repeatedly ob- served that many theatres where artificial refrigeration is used are maintained at much too low a temperature for health and com- fort. Theatre temperatures of 68 degrees may be anywhere from 20 to 30 degrees be- low summer temperatures on the street. "Ultimately such low temperatures work harm to the theatre, to the manufacturer of air cooling equipment, and to the public," he writes. "There is a surprisingly large number of people, some of advanced age and infirm, some perfectly normal, who will not and who dare not patronize refrigerated theatres because of some unhappy experi- ences they had in amusement places that were 68 degrees cool. A theatre in which the air is kept at 75 degrees and a humidity of 55 per cent, and in which there is a barely perceptible air motion, is close to the ideal for warm weather. 10 Degrees Variation Ideal "A difference of 10 degrees," Dr. Evans states, "between the inside where there is no light and but little radiation, and where the air is still, and with the glare and heat out- side, represents comfort and makes for health. "The human body can adjust itself to much greater differences in environment, but after the expiration of a few minutes the low temperature becomes trying. We hope," he says, "that , eventually homes, business places, offices and factories will be refrigerated in hot weather. Mistakes made in theatres and restaurants tend to retard this development." Other health authorities agree with Dr. Evans' viewpoints in principle, declaring that sitting inactive in a theatre, the tem- perature of which is twenty degrees cooler than on the street, is too much of a strain on the human system which is forced to Theatre Trends New equipment to improve exhibi- tion standards and other slants on up-to-the-minute trends in theatre operations are covered in The Show- man section, beginning on page 35 of this issue. Gratis Shows in Northwest Again Socking Exhibs Minneapolis — Free shows, bane of sum- mer show business for several years past, again are reported flourishing in the North- west. The usual racket is being employed, business men being sold on the idea that free pictures will attract trade to the town and so to their individual stores. The screen is placed either in a park or against one of the town's business buildings, a sec- tion of the street being roped off for the occasion. Among Northwest towns where free pic- tures are being shown are: Watson, Minn., Walcott. N. D., and Bennett, Wolbach, Hardy, Kenesaw, Comstock, Platte Center, Neb. Drops Blues; Ohio Town Does Big Sunday Trade ^ Steubenville, O. — The initial showing of Sunday pictures here received an ineffective sock on the chin when two exhibitors were arrested on affidavits sworn out by City Manager Strayer, for alleged violation of the Sunday "blue laws." Both houses continued to operate follow- ingthe arrests, and report unusually good business. Petitions circulated in local churches have been sent city officials de- manding strict enforcement of Sunday laws. Holmes Is Loaned Hollywood — When "Her Man" is com- pleted at Pathe, Phillips Holmes will be loaned to Warners by Paramount for a fea- tured role in "Barber John's Boy," a fea- ture to be directed by Allan Dwan. Add Musical Programs San Francisco — Musical programs have been added to picture programs at the Em- bassy. adjust its heat procedure and heat loss to far too radical a change. This is particular- ly true of adolescent systems, they say. Any theatre where the air is ten degrees cooler than the outside air is safe and offers whole- some and comfortable conditions, according to these authorities. 26 Motion Picture News July 12, 1930 "Big House" Equals L. A. Opening Take Los Angeles — "Big House" and its $23,- 500 gross, rating 235% was the week's sur- prise event along the Hollywood-Los An- geles main stem theatre row. The figure approximates the opening week's intake. "Big House" is doing s.r.o. business, even grabbing practically all downtown business on the Fourth, when customers dashed for the beaches and mountains. The Larry Ceballos revue opening at Warners' Holly- wood, heavily ballyhooed, sent the figures at that house soaring skvward, gross reach- ing $27,500. "HELL'S ANGELS" (Caddo) HOLLYWOOD— Grauman's Chinese, (2,023), 6th week, 7 days, twice daily, 75c to $1.50. Other attrac- tions: Sid Grauman prologue. Gross: $28,700. Rat- ing: 179'/,. "SO THIS IS LONDON" (Fox) LOS ANGELES— Fox Carthay Circle, (1,650), 3rd week. 7 days, twice daily, 75c to $1.50. Other attrac- tions: Abe Lyman and band, Movietone news. Gross: £17,500. Rating: 140%. "UNHOLY THREE" (M-G-M) LOS ANGELES— Loew's State, (2,418), 7 days, 35c to 65c. Other attractions: Fanchon-Marco "Victor Herbert" Idea, Charlie Chase comedy. Metre-tone and Movietone news. Opposition: "Big House," "Bright Light," "Man From Wyoming," "Shadow of Law," "Shooting Straight," "What A Man," "Hot Curves." Gross: $25,400. Rating: 94%. "MAN FROM WYOMING" (Paramount) LOS ANGELES— Paramount, (3,596), 7 days, 35c to 65c. Other attractions: Lloyd Hamilton in "Honk Your Horn," Rice "Champion Makers," color novelty, Paramount news. Milton Charles organ concert. Opposition: "Big House," "Bright Lights," "Unholy Three," "Shadow of Law," "Shooting Straight," "What A Man," "Hot Curves." Gross: $23,800. Rat- ing: 95%. "BIG HOUSE" (M-G-M) LOS ANGELES— Fox Criterion, (1,652), 2nd week, 7 clays, 35c to 65c. Other attractions: Comedy, Movie- tone news. Opposition: "Bright Lights," "Man From Wyoming," "Unholy Three," "Shadow of Law," "Shooting Straight," "What A Man," "Hot Curves." Gross: $23,500. Rating: 235%. "ARIZONA KID" (Fox) HOLLYWOOD— Grauman's Egyptian, days, 35c to 65c. Other attractions: Ben band, Aesop Fable, Movietone news (1,800). 7 Bernie and Opposition: "Divorcee," "Nancy from Naples." Gross: $9,100. Rating: \2Wn. "NANCY FROM NAPLES" (Warners) HOLLYWOOD— Warner Hollywood, (3.000). 7 days, 35c to 65c. Other attractions: Larry Ceballos revue, news, orchestra. Opposition: "Divorcee," "Arizona Kid." Gross: $27,500. Rating: 196%. "SHADOW OF THE LAW" (Paramount) LOS ANGELES— United Artists, (2,100). 2nd week, 7 days, 35c to 75c. Other attractions: "Accidents will Happen," cartoon comedy, Robt. Bruce's "Sunset Hunters," Paramount news, Gaykird Carter organ concert. Opposition: "Big House." "Bright Lights." "Unholy Three," "Man From Wyoming," "Shooting Straight," "What A Mian," "Hot Curves." Gross: $8,000, five days only. Rating: 83%. "BRIGHT LIGHTS" (First National) LOS ANGELES— Warner Downtown, (2,400). 7 days. 35c to 65c. Other attractions: Vitaphone Varieties, news. Opposition: "Big House," "Man From Wyom- ing," "Unholy Three," "Shadow of Law," "Shooting Straight," "What a Man," "Hot Curves." Gross: $12,000. Rating: 80% "WHAT A MAN" (Sono Art) LOS ANGELES— RKO, (2,700). 7 days, 35c to 65c. Other attractions: RKO vaudeville^ Pathe news. Op- position: "Big House," "Bright Lights," "Man From Wyoming," "Unholy Three." "Shadow of Law," "Shooting Straight," "Hot Curves." Gross: $13,000. Rating : 83< , "SHOOTING STRAIGHT" (RKO) LOS ANGELES— Orphcum. (2,750), 7 days. 35c to 65c. Other attractions: Comedy. Pathe news. Op- position: "Big House," "Bright Lights." "Man From Wyoming," "Unholy Three," "Shadow of Law," "What A Man," "Hot Curves." Gross: $9,500. Rat- ing: 59%. "HOT CURVES" (Tiffany) LOS ANGELES— Ca'ifornia. (2,000). 7 da-s 2*r and 50c. Other attractions: Comedy, news. Opposition: "Big House," ''Man From Wyoming," "Bright Lights." "Unholy Three," "Shadow of Law." "What A Man." "Shooting Straight." Gross: $5,200. Rat- ing: 69< ; . "DIVORCEE" (M-G-M) HOLLYWOOD Pantages Holly* 1, (3.000), 7 days, 40c to 65c. Other attractions: Fanchon-Marco let" fdea, comedy, Movietone news. Opposition: "Nancy From Natjles," "Arizona Kid." Gross: $27,- 500. Rating: 196< , , Warners in South Dallas — Invasion of this territory by Warners is anticipated as a result of the visit to T^as and Oklahoma of Herman R. Maier, chief of construc- tion. He made a special tour of Texas and Oklahoma. Warners are taking over the Tom Boland houses at Okla- homa City. Byrd Film Sends Omaha House to High; 10 Grand Omaha — One of the timeliest bookings ever spotted here, "With Byrd at the South Pole," proved the big draw of the week at the Paramount. Despite hottest weather of the year, picture got $10,000 (125%). Best week for a long time. Oakie's gaining popularity and good stage show brought the World $10,450 (110%) with "Social Lion." Rest of the town flopped. Orpheum dropped to 80% with "Bride of the Regiment" (F.N.), grossing only $11,- 600. Fair stage bill but picture just didn't get over. "Song of the Flame" dove to 80% the first half at the State. Just $1,680. Last half, "Murder Will Out" (F.N.), reached 90% for $2025. Weather: hot. Opposition: "With Byrd at the South Pole," Para- mount; "Social Lion," Publix vaudc, World; "Bride of the Reoimcnt," RKO vaudc, Orpheum; "Sona of the Flame" (first half), "Murder Will Out" (last half), State. "WITH BYRD AT THE SOUTH POLE" (Par.) PARAMOUNT— (2,900), 25c-50ct 7 days. Other at- tractions: Eddie Cantor's "Insurance"; "Candy Cab- aret"; Paramount news, organ. Gross: $10,000. Rat- ing: 125%. "SOCIAL LION" (Paramount) WORLD— (2,500), 25c-60c, 7 days. Other attrac- tions: Five acts Publix vaudeville, Ted Mack and band. Paramount news, shorts. Gross: $10,450. Rat- ing: 110%,, "BRIDE OF THE REGIMENT" (F.N.) ORPHEUM— (3,000). 25c-60c. 7 days. Other at- tractions: Bob Albright, heading 4 acts RKO bill, Pathe news, shorts. Gross: $11,600. Rating: 80%. "SONG OF THE FLAME" (W.B.) STATE— (1.200). 25c-40c, 3 days. Other attractions: LTniversal news, comedy, novelty. Gross: $1,680. Rating: 80^,. "MURDER WILL OUT" (F.N.) STATE— (1,200). 25c-40c, 4 days. Other attractions: Universal news, comedy, novelty. Gross: $2,025. Rating: 90%. Ross Joins Christies To Direct Comedies Hollywood — Nat Ross, director oi Uni- versal comedies and features for several years, has joined the directorial staff of Christies to megaphone Educational com- edies which that organization will produce. Grauman Sells Exchange In Milwaukee and Retires Milwaukee — J. S. Grauman has quit the exchange business, selling Celebrated Play- ers exchange to Vincent F. DeLorenzo and William Scharun. DeLorenzo has been with Grauman for 12 years. Ohio Censors Turn Down All 'Ingagi' Monkey Business Cleveland — State board of censors here are a tough lot, so thinks W. N. Skirboll. distributor of "Ingagi" in Ohio, Western Pennsylvania, Kentucky and West Virginia. The board insists upon releasing the pic- ture purely as a "film romance" and not as an authentic record of a jungle expedition, as the film was touted to be. As now passed, the picture carries a fore- word explaining what parts are studio made, and what parts originated in the jungle. Florida Man Launches Natural Color Process Lakeland, Fla. — Burgi Contner, an op- erator in different theatres here for sev- eral years and who later established a studio with his own developing and print- ing plant for the making of commercial films, states he has invented a natural color process which he claims reproduces all natural colors. He calls it "Supercolor." Shortly after talking pictures were established, Contner developed a lens mount which he said would allow the 3atne lens to be used for both the disc and sound-on-fiim pictures, the picture covering the entire .screen in the latter without losing the space used for the sound track. Beach-Krahn Sell Three And Enter Retirement Berkeley, Cal.— H. L. Beach and Will F. Krahn have quit the show business after 22 years and will spend the rest of their days vacationing on the $350,000 which they received from Louis Kaliski for the Chimes, Strand and Lorin theatres. Kaliski formerly operated the Grand, Lake, Senator and Diamond at Oakland, which he sold, later buying houses at Ala- meda. Shipman to Supervise "East Is West" for "U" Hollywood — Samuel Shipman has been signed by Carl Laemmle, jr.. to supervise "East Is West." which he wrote for the stage with John B. Hymer. Monta Bell will direct, with Lupe Velez and Lewis A vies in the cast. "Little Billy" Continues Hollywood — Following his work in Pathe's "Swing High." Little Billy, the midget, will remain with the company, ap- pearing in two-reel comedies. First as- signment will be his baby impersonation in "Some Rabies." Stahl Readying Hollywood— Shouting is about to start by Universal on "The Lady Surrenders." in which Genevieve Tobin, Connd Nagel and Rose Ho- bart are to appear. John M. Stahl will direct. Johnson at "U" Hollywood — John I.eRov Johnson is now publicity director for Universal un- der Ivan St. John, replacing Milton Howe, who is now with the Paramount publicity Staff after two months at Uni- versal. July 12, 1930 Motion Picture News 27 Dirt Chicago — Clara Bow was interviewed while in the bathtub during her brief stop-over last week. The interview was conducted by 'phone, however,, with the impertinent questions of re- porters relayed to Miss Bow by her secretary. The boys wanted to know if the red head "got dirty in Chicago or before she came here" and if she was returning to the Coast by way of Dallas. Columbia Film 'Kicks the Bucket' In Kansas City Kansas City — The Royal hit top with the highest percentage for the week, on Para- mount's "With Byrd at the South Pole," which took $5,400, rating 120%. The Alain- street was above average with "Notorious Affair," grossing $15,750, 105%. At the Uptown, "Girl from Woolworth's," grossed $6,300, or 105%. The Midland did average for the first week under its new policy, taking in $15,000, or 100%, on "Big House." The Newman reported 90% with "Social Lion," which grossed $9,000, and the Pantages fell down to 70%, or $6,300, on "Around the Corner." At the Shubert, where "All Quiet on the Western Front" has been playing a road-show engagement, the third and final week grossed $7,500. This makes a $30,000 total for the three weeks' run in Kansas City. Weather: Warm. Opposition: "Notorious Affair," three acts vaude, Mainstreet; "Big House," Midland; "Social Lion," Newman; "With Byrd at the South Pole," Royal; "Girl from Woolworth's," Uptown; "Around the Cor- ner." Pantages; "All Quiet on the Western Front," Shubert. "BIG HOUSE" (M-G-M) MIDLAND— (4,000), 25c-40c, 7 days. Other attrac- tions: Laurel and Hardy comedy ("Hay Wire"); Silly Symphony ("Hell's Bells"); Hearst Metrotone news. Gross: $15,000. Rating: 100%. "NOTORIOUS AFFAIR" (F. N.) MAINSTREET— (3.067), 35c-60c, 7 days. Other at- tractions: Grantland Rice sportlight, three acts vaude, headlining the Weaver Brothers and Elviry. Gross: $15,750. Rating: 1055%. "SOCIAL LION" (Paramount) NEWMAN— (2,000). 25c-60c, 7 days. Other attrac- tions: Mack Sennett comedy ("Goodbye Legs"); Ed- die Cantor in "Insurance"; traveltalk ("Gates of India"). Gross: $9,000. Rating: 90%. "WITH BYRD AT THE SOUTH POLE" (Para.) ROYAL— (900). 25c-50c, 7 days. Other attractions: Paramount comedy ("Accidents Will Happen"); Par- amount, "At Home"; cartoon ("Hungarian Gou- lash"). Gross: $5,400. Rating: 120%. "GIRL FROM WOOLWORTH'S" (F.N.) UPTOWN— (2,200), 25c-50c, 7 days. Other attrac- tions: Harry Langdon in "Skirt Shy"; Mickey Mouse cartoon ("Tazz Fool"); Universal news. Gross: $6,300. Rating: 105%. "AROUND THE CORNER" (Columbia) PANTAGES— (2,166), 25c-50c, 7 days. Other attrac- tions: "Station S-T-A-R"; Pathe news. Gross: $6,300. Rating: 70%. "ALL QUIET ON THE WESTERN FRONT" (U.) SHUBERT— (1,500), 50c-$1.50, 21 days (third week of run). No other attractions. Gross: $7,500. Road show. (Gross for three weeks: $30,000.) Willie Named Manager Of Toledo Paramount Toledo, O. — Managerial shifts here in- clude Raymond Willie, who has been brought from Majestic, San Antonio, to manage Paramount, succeeding Rollin K. Stonebrook, who has been transferred to Publix new Mayfair theatre in Asbury Park, N. J. Stonebrook has been in charge of Paramount here since Sidney Danneberg was boosted to district manager. Mpls. Swedes Hit The Trail Giving Will Plenty Pelf Minneapolis — Will Rogers making a per- sonal appearance with the showing of "So This Is London" was one of the greatest drawing cards that this city has ever seen. Rogers packed 'em in at every performance, the theatre taking one of the biggest grosses in its history. Rogers gave the house $45,- 000 for the week. This is a rating of 150% and it is ten thousand more than Paul Whiteman, the former big card, did when he was here a year and a half ago. The State, showing "Shadow of the Law," took in $19,500 to register 80%. Orpheum was third with "Women Every- where," to register 75% and a gross of $16,000. Century, offering "With Byrd at the South Pole," took $9,200 or 90% rating. Shubert, formerly a legit house, opened with "White Cargo," to shake in $6,000 or a rating of 80%. The Aster, featuring "Back Pay," gal- loped home with $3,000 or a 100% listing. The big disappointment was "Captain of the Guard," at the Lyric. This picture flopped to the tune of 60% and a gross of $2,000. Weather: Warm. Opposition: Will Rogers (personal appearance), "So This Is London." Tin Tybe Revue (Publix stage show), Minnesota; "With Byrd at the South Pole," Century: "White Cargo," Shubert; "Women Every- where," Lovc-.oy Dancers headlining vaude bill, RKO Orpheum: "Back Pay," Aster: "Shadow of the Law," State; "Captain of the Guards," Lyric. "WOMEN EVERYWHERE" (Fox) RKO ORPHEUM— (2,300), 35c-50c-75c,_ 7 days, 3 shows daily. Other attractions: Lovejoy dancers headlining 5-act vaude bill. Gross: $16,000. Rating: 75%. "SO THIS IS LONDON" (Fox) MINNESOTA— (4,025). 35c-40c-75c. 7 days. 4 shows daily. Other attractions: Personal appearance of Will Rogers; "Tin Type Revue" (Puhlix stage show); overture, presentation. Gross: $45,000. Rating: 150%. "WITH BYRD AT THE SOUTH POLE" (Para.) CENTURY— (1,640), 30c-50c-75c. 7 days. 6 shows daily. Other attractions: None. Gross: $9,200. Rating: 90%. "WHITE CARGO" (Congo) SHUBERT (1,500), 50c-75c, 7 days. 6 shows daily. Other attractions: Sharkey -Schmeling fight film. Gross: $6,000. Rating: 80%. "SHADOW OF THE LAW" (Paramount) STATE— (2.300). 25c-35c-60c, 7 days, 4 shows daily. Other attractions: Comedy, newsreel. Gross: $19,500. Rating: 80%. "CAPTAIN OF THE GUARD" (Universal) LYRIC— (1,238), 15c-25c-30c. 7 days, 6 shows daily. Other attractions: Newsreel. Gross: $2,000. Rating: 60%. "BACK PAY" (F. N.) ASTER— (812). 20c-30c. 7 davs, 7 shows daily. Other attractions: Newsreel. Gross: $3,000. Rating: mo", . The Big Magnet Washington— In 1929. United States visitors spent about $289000,000 and Canadians here spent about $91,000,000, the Department of Commerce has fig- ured out. In enumerating the causes for this great traffic, which, incidentally, is larger than between any other two countries in the world, the govern ment states "the important influence of prohibition in the United States will be doubted by nobodv." In other words, John Barlevcorn plays host to many millions of Uncle Sam's chill un! Canadian theatres undoubtedly re- ceived a substantial share of that 289 millions. Old Johnny Law Busy Sacramento, Cal.— Many film com- panies are included in the group of 2,600 corporation charters which have been revoked by the secretary of state in forfeit for failure to pay the state franchise tax. Suits have been filed to collect the taxes due, amounting to $100,000. De- linquent companies may revive their charters by filing applications with the secretary of state and by paying the tax. Byrd Clicks in Des Moines; High At Eleven Grand Des Moines — Despite hot weather, Des Ai' lines houses reported business above av- erage and nothing to complain about. "With Byrd at the South Pole" sounded cool and it drew the week's best, at the Des Moines, with a gross of $11,000, rating 140%. Gary Cooper in "Man from Wyom- ing" did well on a four-day run, rating 130% and a gross of $7,000, showing at the Paramount next door. The patriotic fea- ture put on by Publix and shown also at the Strand received special applause. "Run- away Brides" and "Rough Romance" at the Orpheum each grossed around $6,300, rating 120%. Weather: Warm. Opposition: "Courage," stage band, 5 vaude acts. 3 days, Paramount; "Rough Waters," 3 days, Strand; "Richest Man in the World," 4 days, Strand- "Rough Romance," RKO vaude, 3 days. Orpheum; ''Runaway Brides," 4 days, Orpheum; "With Byrd at the South Pole," Des Moines: "Man from Wyoming," stage show, 4 days, Paramount. "COURAGE" (Warners) PARAMOUNT— (1700), 25c-35c-60c, 3 davs. Other attractions: Paramount news, Al Morey Paramount hand and five acts of vaude; Hob Hamilton, organ. Gross: $6,000. Rating: 125%. "MAN FROM WYOMING" (Paramount) PARAMOUNT— (1,700), 25c-35c-60c, 4 days. Other attractions: "U." news. Bob Hami'ton, organ, patri- otic stage show ("The Evolution of Yankee Doodle"). Gross: $7,000. Rating: 125%. "WITH BYRD AT THE SOUTH POLE" (Para.) DES MOINES— (1,600), 25c-35c-50c. 7 days. Other attractions: Paramount news, fashion news, Educ. novelty ("Hunting the Hunter") : Columbia cartoon ("Married Dwarfs"). Gross: $11,000. Rating: 140%. "RUNAWAY BRIDES" (RKO) ORPHEUM— (2.000), 25c-50c, 4 days. Other attrac- tions: RKO vaude, Pathe news. Gross: $6,300. Rating: 125%. "ROUGH ROMANCE" (Fox) ORPHEUM— (2,000). 25c-50c, 3 days. Other attrac- tions: RKO vaude, Pathe news, patriotic sound trailer. Gross: $6,300. Rating: 125%. "RICHEST MAN IN THE WORLD" (M-G-M) STRAND— (1,100). 20c-30c. 4 days. OtW attrac- tions: Columbia colortone ("Ye Heartshoo"); cartoon ("An Old Flame"). Gross: $3,000. Rating: 110%. "ROUGH WATERS" (Warners) STRAND— (1,100), 20c-30c, 3 days. Other attrac- tions: Educ. comedy ("Hungarian Goulash"): Sen- nett comedy ("Campus Crushers") ; Publix feature ("Spirit of Liberty"). Gross: $4,000. Rating: 120%. Tampa Boy Scouts See Byrd Picture Tampa, Fla. — Realizing the advantage of word-of-mouth advertising, Paul Short, manager of the Tampa, invited the Boy Scouts to attend the first show of the cur- rent feature, "With Byrd at the South Pole." The Scouts marched to the theatre in a bodv with several banners telling all about where they were headed and why, which was good publicity. 28 Motion Picture News July 12, 1930 Runaway Bride'' Sinks to 30% In Balto Run Baltimore — With three first-run theatres having closed for the summer, business went along pretty good for those remaining open despite the July 4th holiday, with many persons leaving the city for the three-day period. The weather enticed many out into the open. The biggest business was done at Loew's Stanley, where "Big House" was acclaimed by the public after getting off to a slow start. Large advertising space was used on this in the Sunday "American" and Balti- more "News" (Hearst papers). The gross was figured at $21,800. The low was done at the Auditorium, where, although this house abandoned the road show policy and went on a grind ba- sis with a 25 cents to 50 cents admission, business did not go so well with "Runaway Bride." This grossed only $1,650, rating 30%. Weather- Clear and hot all week with showers Tuesday. Ideal holiday weather for Friday and Sat- urday. Opposition: "Runaway Bride," Auditorium; "Lady of Scandal" (with "Black Sheep," a Loew-Capital staqe unit), Loew's Century; "With Byrd at the South Pole," Keith's; "Strictly Modern," Metropoli- tan; "Not Damaged," Nezv: "Big House," Loews Stanley; "Flirting Widow," Loew's Valencia; "Floro- dora Girl," Loezv's Parkway after one week at Loew's Stanley. "LADY OF SCANDAL" (M-G-M) LOEW'S CENTURY— (3,221), 25c-60c, 6 days. Other attractions: Metrotone news, Independence Day reel, "Hungarian Goulash," (cartoon) ; "Bacon Grabbers," (comedy); "Black Sheep," Loew-Capitol stage unit with Henry Bergman; orchestra, organ. .Gross: $19,- 000. Rating: 91%. "BIG HOUSE" (M-G-M) LOEW'S STANLEY— (3,654), 25c-60c, 6 days. Other attractions: Metrotone news, Independence Day reel, "Stronger Sex" (comedy); Pathe Audio Review, organ. Gross: $21,800. Rating: 125%. "FLIRTING WIDOW" (First National) LOEW'S VALENCIA— (1,500), 25c-35c, 6 days. Other attractions: Metrotone news, "Frolicking Fish," (cartoon); Pathe Audio Review, Sportlight; "Hay Wire," Laurel and Hardy M-G-M comedy. Gross: $3,000. Rating: 86%. "FLORADORA GIRL" (M-G-M) (Shown uptown after one week at Loew's Stanley downtown) LOEW'S PARKWAY— (1,092), 25c-35c, 6 days. Other attractions: Metrotone news, "Bearded Lady," (Paramount comedy); Pathe Audio Review. Gross: $4,300. Rating: 98%. "STRICTLY MODERN" (First National) METROPOLITAN— (1,500), 15c-50c, 6 days starting Saturday. Other attractions: Robert L. Ripley's "Believe It or Not," (novelty with cartoon work); "Royal Four Flusher," (Vitaphone Variety); "Sinkin' In the Bathtub" (Looney Tunes cartoon); Kinograms, organ. Gross: $2,700. Rating: 45%. "WITH BYRD AT THE SOUTH POLE" (Para.) KEITH'S— (3,016), 25c-50c, 6 days beginning Fri- day p'.us a Sunday midnight show. Other attrac- tions: America or Bust," (Pathe comedy); Universal news. Gross: $6,000. Rating: 75. "NOT DAMAGED" (Fox) NEW— (1,500), 25c-50c, 6 days. Other attractions: Fox Movietone news, "Two Much Acting" (Fox act); Radio comedy. Gross: $5,800. Rating: 50%. "RUNAWAY BRIDE" (Radio) AUDITORIUM— (1,600), 25c-50c, 7 days beginning Monday. Returned to grind policy 10 A.M. to mid- night. Other attractions: "Sketches" (comedy); Universal news. Gross: $1,650. Rating: 30%. Justifying Murder A new menace to one's peace of mind is beginning to replace the film goer who reads the subtitles aloud. This is the person who stamps his way through a musical film, tapping time to all the dance tunes and some of the others. Check and — Washington — Many key towns in various sectors of the country, par- ticularly Los Angeles and surrounding film colonies, have been blowing a horn far and wide heralding new cen- sus figures which placed them away up on the list of important com- munities. Some of them, it is understood, are in for a big disappointment. The fig- ures announced a few weeks ago were only rough estimates and will be changed when the official list appears some time late this month. $21,500 Intake Gives Oakie Top Cleveland Spot Cleveland — "Social Lion," Jack Oakie's newest comedy, was the most popular at- traction of the week, grossing $21,500. RKO Palace had a big week, too, but whether Bebe Daniels in "Alias French Gertie" or the popular vaudeville team, Olsen and Johnson, were responsible for the crowds is debatable. The other first- run houses pulled through the week with just fair business, which is pretty good, con- sidering that two of the houses were play- ing hold-overs. Weather: Unusually cool and clear. Opposition: "Caught Short," 3rd week, Stilhnan; "Safety in Numbers," Allen; "Social Lion," State: "Alias French Gertie," Palace; "Women Everywhere," RKO Hip. "Second Floor Mystery," 105 St.; "Men Are Like That," Cameo; "All Quiet on the Western Front," 3rd week, Hanna. "CAUGHT SHORT" (M-G-M), Third Week STILLMAN— (1,900), 40c-75c, 7 days. Other attrac- tions: "Manhattan Serenade" (M-G-M); "Killing the Killer" (Talking Picture Epics— Columbia) ; Hearst Metrotone news. Gross: $10,500. Rating: 70%. "SAFETY IN NUMBERS" (Paramount) ALLEN— (3,300), 30c-60c, 7 days. Other attractions: Gems of M-G-M (M-G-M); "Independence Day" (Standard Film Service); "Come Take a Trip" (Par- amount song); Hearst Metrotone news. Gross: $15,000. Rating: 82%. "SOCIAL LION" (Paramount) STATE— (3,400), 30c-60c, 7 days. Other attractions: "Zeppelin Fight" (Columbia); "Ranch House Blues" (Pathe); Paramount news; stage show ("Jack Sid- ney and His Frollickers of 1930"). Gross: $21,500. Rating: 107%. "ALIAS FRENCH GERTIE" (RKO) RKO PALACE— (3.600), 35c-75c, 7 days. Other at- tractions: "Independence Day" (Standard) ; "Cham- pion Makers" (Pathe Sportlight); Pathe news, Pathe Review, vaudeville. Gross: $27,500. Rating: 110%. "WOMEN EVERYWHERE" (Fox) RKO HIPPODROME— (4,500). 35c-75c, 7 days. Other attractions: "Knights Out" (Fox); Fox Movietone news. Gross: $13,000. Rating: 65%. "MEN ARE LIKE THAT" (Paramount) CAMEO— (1,200). 25c-50c. 7 days. Other attrac- tions: "Below Zero" (M-G-M); "Desert Sunk" (Co- lumbia); Screen Snap Shots (Columbia); Hearst Met- rotone news (M-G-M). Gross: $3,700. Rating: 74%. "SECOND FLOOR MYSTERY" (Warners) KEITH'S EAST 105TH ST.— (2,200), 25c-50c, 7 days. Other attractions: "Who's Got the Body?" (RKO comedy); Pathe news, Pathe Review, Sport- light (Pathe); vaudeville. Gross: $11,200. Rating: 74%. "ALL QUIET ON THE WESTERN FRONT" (U.) (Road Show — Third Week) HANNA— (1,500). 50c-$1.50, 7 days. Gross: $10,800. Rating: 72%. Third Key House for Publix in Times Square Paramount's Criterion in New York, which is expected to be razed in 1936, at expiration of present leases, will be suc- ceeded by a new house to be built in 72- story office building. The company has pur- chased additional neighboring property for the structure. Rogers9 Frisco Run Leads the 1st Run Parade San Francisco — Exhibs here saw a bet- ter-than-usual week, with seven of the big- time stands clicking at par or away better, a remarkable performance in view of the recent punk b. o. figures. Better weather and better pictures were the chief contribut- ing causes. The Fox house celebrated its first anni- versary with the blare of trumpets and the tingling of silver coins continuously pour- ing through the 6x8 cut in the box office window. Will Rogers was the picture draw. Weather: Clear and sunny. Opposition: "So This Is London," Fanchon & Marco special anniversary revue, Fox; "Richest Man in the World," Warfield; "Shooting Straight," Or- pheum; "Fall Guy," vaude. Golden Gate; "White Cargo," Embassy; "Dumbbells in Ermine," Davies; "Their Own Desire," Casino; "Numbered Men," Par- amount; "Big Pond," St. Francis; "With Byrd at the South Pole," California "WHITE CARGO" (All Star) EMBASSY— (1,400), 50c-65c-90c, 2nd week. Other attractions: Universal news, "Hauptman's Melody Artists. Gross: $11,500. Rating: 107%. "DUMBBELLS IN ERMINE" (Warner Bros.) DAVIES— (1,150), 35c-50c, 7 days. Other attrac- tions: Vitaphone Vaudeville Varieties, news. Gross: $6,500. Rating: 95%. "THEIR OWN DESIRE" (M-G-M) CASINO— (2,500), 40c-60c, 7 days. Other attrac- tions: "Little Johnnie Jones," comedy; newsreel. Gross: $9,500. Rating: 95%. "NUMBERED MEN" (First National) PARAMOUNT— (2,700), 35c-50c-65c-$l, 1 days. Other attractions: Paramount trio ("Jazz a la Spooks"), "Aber Twins" Paramounteers, Paramount news, organ recital. Gross: $12,000. Rating: 80%. "BIG POND" (Paramount) ST. FRANCIS— (1,375), 35c-50c-90c, 3rd week. Other attractions: "Campus Crushes," "Larie de Fiest's Band," "Dresden Dolls." Gross: $12,600. Rating: 115%. "WITH BYRD AT THE SOUTH POLE" (Para.) CALIFORNIA— (2,200), 35c-50c-65c-90c, 7 days. Gross: $14,500. Rating: 100%. "SO THIS IS LONDON" (Fox) FOX— (5,000), 50c-65c-75c-$l, 7 days. Other' attrac- tions: Orchestra offering "A Venetian Medley," Fox news, Fanchon & Marco's Revue ("Rose Garden," specially staged for anniversary celebration). Gross: $42,000. Rating: 180%. "RICHEST MAN IN THE WORLD" (M-G-M) WARFIELD— (2,700), 50c-65c-90c, 7 days. Other at- tractions: Comedy, "Fast Work"; Vagabond Director travel talk ("The Lair of Chang How"; Fox and Hearst news, fashions. Gross: $25,000. Rating: 100%. "SHOOTING STRAIGHT" (Paramount) ORPHEUM— (2,270). 25c-35c-50c, 7 days. Other at- tractions: Short Talkies, Smoth & Dale in "Acci- dents Will Happen," "Candy Cabaret"; organ recital. Gross: $10,000. Rating: 100%. "FALL GUY" (Radio Picture) GOLDEN GATE— (2,500). 30c-40c-50c-65c, 7 days. Other attractions: Vaudeville, all-girl shows, music. Gross: $19,000. Rating: 105%. Canadian Magnascope to Buck Paramount Device? St. John, N. B. — Paramount may have a Magnascope operating in the United States, but that isn't deterring P. A. Nolan of Nolan Theatre Enterprises from touring the Maritime Provinces offering a wide film device by the same name. He says he will visit the States later to introduce Magna- scope there. Tully's Tux Since Jim Tully has taken up acting he can no longer sit at home and sneer at the radio announcing the arrivals at world premieres. Un- doubtedly, Jim will borrow a tuxedo and be there. — Jimmy Starr in Los Angeles Record. July 12, 1930 Motion Picture News 29 "Mammy's" 3-Day Ottawa Run is a Flop on $3,300 Ottawa — Cooler weather stimulated thea- tre business in Ottawa during the week, while two holidays, one Canadian and the other United States, was a further help with the result that box office ratings were com- paratively high. Plenty of U. S. tourists came over to the Canadian capital to cele- brate their Independence and their presence in local theatres was pronounced. The only flop of the week was "Mammy" at Keith's with $3,300 for three days, rating 70 per cent. Weather: Cool with some rain. Opposition: "King of Jazz," Regent, "Ftoradora Gill," 3 days Keith's; "Show Girl in Hollywood," i days, Avalon; "Sweethearts and Wives. Cent! "Around the Corner," 3 days, Imperial: "Girl_ Said So," 3 days, Avalon; "Mammy," 3 days, Keiths. "KING OF JAZZ" (Universal) REGENT— (1,225). 25c-60c, 6 days. Other attrac- tions: Disney cartoon, ("Cactus Kid"); Fox Movie- tone news; orchestra. Gross: $6,100. Rating: 100%. "FLORADORA GIRL" (M-G-M) B. F. KEITH'S— (2,596), 15c-50c, 3 days. Other attractions: "Pick 'em Young"; Krazy Kat cartoon comedy; Universal news. Gross: $4,400. Rating 90%. "SHOW GIRL IN HOLLYWOOD" (F.N.) AVALON— (990). 25c-35c, 3 days. Other attrac- tions: Our Gang in "Bouncing Babies"; Silly Sym- phony ("Night"); Fox Movietone news. Gross: $1,- 220. Rating: 90%. "SWEETHEARTS AND WIVES" (F. N.) CENTRE— (1,200). 15c-50c, 6 days. Other attrac- tions: "Traffic Troubles"; Eleanor Painter, soprano; Voice of Hollywood. Gross: $3,500. Rating: 90%. "AROUND THE CORNER" (Col.) IMPERIAL— (1,200), 15c-50c. 3 days. Other attrac- tions: Our Gang comedy ("First Seven Years"); "Song of Spain"; Hearst Metrotone news. Gross: $3,050. Rating: 85%. "GIRL SAID NO" (M-G-M) AVALON— (990), 25c-35c. 3 days. Other attrac- tions: "In Old Madrid"; "Tie Match"; Fox Movie- tone news. Gross: $1,100. Rating: 85%. "MAMMY" (Warners) KEITH'S— (2,5%). 15c-50c, 3 days. Other attrac- tions: "Down With Husbands"; Pathe news; Spit- alny orchestra reel. Gross: $3,300. Rating: 70%. Okla. High to 'Shadow of Law' Grosses $6,500 Oklahoma City — Average week at b. o. windows in this berg, with nothing startling to break the monotony along the main stem. Paramount's "Shadow of the Law" brought the biggest crowds, turning in $6,500, or 110%, for its performance at the Criterion. Other runs followed closely on its heels. Weather: Fair, warm. Oppositoin: "Midnight Mystery", Empress; "Rough Romance", Liberty; "Shadow of the Law", Criterion;" Border Legion," Capitol; "Officer O'Brien," RKO vaude. Orpheum. "MIDNIGHT MYSTERY" (RKO) EMPRESS— (1,000), 25c-50c, 7 days. Other attrac- tions: Universal news, "Cash & Marry," comedy. Gross: $4,500. Rating: 105%. "ROUGH ROMANCE" (Fox) LIBERTY— (1.800), 25c-50c, 7 days. Other attrac- tions: Fox Movietone news. Clark & McCullough comedv. Gross: $5,000. Rating: 95%. "SHADOW OF THE LAW" (Paramount) CRITERION— (2,000). 25c-50c. Other attractions: Paramount news. "Japanese Bowl." Lee Morse in "Music Racket." Gross: $6 500. Rating: 110%. "BORDER LEGION" (Paramount) CAPITOL— (1.200), 25c-50c. 7 days. Other attrac- tions: Metrotone news. Our dang in "Boxing Gloves." Gross: $6,000. Ratin-r: 100%. "OFFICER' O'BRIEN" (Pathe) ORPHEUM— (1.5001. 25c-50c, 7 days. Other attrac- tions: RKO vaudeville, Pathe news. Gross: $5,500. Rating: 100%. The Newest Wrinkle Western Electric's salesmen in the sound equipment field will no longer confine their activities to theatres. Commencing this week, each man will call on radio broadcasting stations in his respective territory, handling a complete line of broadcasting acces- sories. Narrowing down of the sound mar- ket is understood to have prompted this decision by the electric officials. The company manufactures majority of equipment used in the field of ether waves. Crawford Pulls $17,800, 195%, At Portland Portland, Ore. — Joan Crawford, in M-G-M's "Blushing Bride," proved a most happy choice for Fourth of July week at the Broadway, where heavy patronage was the rule throughout the week. A big sur- plus of the holiday visitors taxed the ca- pacity of the house, which grossed $17,800, 195%. Don Wilkins and the Fox Broad- wax band with patriotic medley were a con- tributing factor. Gary Cooper in "Man from Wyoming," at the Paramount, proved romantic enough to annex a goodly number of the holiday crowds, grossing $14,000, and 165%. An- other entertaining stage show under su- pervision of "Happy" Phil Lampkin, helped to build up the b. o. Weather: Hot — All houses played up modern re- frigeration. . from Wyoming," "Unholy Three", "Captain of the Guard", "Shooting Straight?', Social Lum" {2nd Week). Evening baseball I Ton, Thumb oolf couri ut into grosses. "BLUSHING BRIDE" (M-G-M) FOX BROADWAY— (1.912), 25c-60c, 7 days. Other attractions: Fanchon & Marco's "Smiles Idea," with Seymour & Corncob. Lamberti xylophonist (who stopped the show I. Dorothy Neville, Walter Brad- Inn v, Don Wilkins m. c. and Broadway Band; Henri LeBel at Wurlitzer. Fox Movietone news. Gross: $17,800. Rating: 195%. "MAN FROM WYOMING" (Para.) PORTLAND PARAMOUNT— 3,085), 25c-50c. 7 days. Other attractions: "Jazz a la Spooks" (including Bobby Tackson, Aber Twins, Mabel Hollis.^ Happy Phil Lampkin and Paramounteers) ; Con at Wurlitzer, Para. news. Gross: $14,000. Rating: 165%. "UNHOLY THREE" (M-G-M) FOX UNITED ARTISTS— (945), 25c-50c, 7 days. Other attractions: Metro, acts, Hollywood varieties. Fox news, extra midnight shows. Gross: $11,500. Rating: 152%. "SHOOTING STRAIGHT" (RKO) RKO ORPHEUM— (1,700). 25c-50c, 7 days. Other attractions: Roy Rogers, comic; Lane, Osborne and Chicco. Kramer & Bovle, singing jesters; Viola Dana in "The Inkwell." Pathe news. Catherine Custer at Wurlitzer. Gross: $10,500. Rating: 130%. "CAPTAIN OF THE GUARD" (W.B.) HAMRICK'S MUSIC BOX— (1.835), 25c-50c. 7 days. Other attractions: Vitaphone acts. Fox Movietone news. Strong tie-ups with music shops. Gross: $10,- 500. Rating: 125%. , .„ "SOCIAL LION" (Para.) (Second Week) PORTLAND RIALTO— (1.498). 25c-50c. 7 days. Other attractions: Para, news, Shorts. Gross: $10,- 000. Rating: 115%. Leonore Coffee to Adapt Hollywood — Leonore Coffee has been as- signed by First National to write the adap- tation and dialogue for Walter Huston's initial starring production for that company. Picture will be a re-vamped version of "Honor of the Family," with new title slated to be selected for it before release. "Big House," on Sudden Spurt, Jumps 6 Grand It took New Yorkers a week, apparently, to find out about "The Big House," which played to $18,000 in its first week at the Astor, jumping to nearly $25,000 for the second, a sensational climb. Holiday crowds deserting the town for the beaches were missed along the main stem, but not much, what with the hun- dreds of thousands of visitors who flocked to the big show palaces to catch a glimpse of New York's "sophisticated" stage touch. Business, generally, held up fairly well. "BIG HOUSE" (M-G-M) ASTOR— (1,120), 50c-75c-$l-$1.50-$2, 2nd week. Other attractions: Comedy, ("College Hound"); newsreel. Gross: $24,850, wow! what a gross; jumped six thou- sand over last week, the opener. "CAUGHT SHORT" (M-G-M) CAPITOL— (4,700), 35c-50c-75c-$1.50. 2nd week, 7 days. Other attractions: Overture, Hearst Metro- tone news, Capitol presentation ("Cheer Up"); organ. Gross: $67,226, floppy, although this is the second week at the Capitol; first brought $79,176. "ALL QUIET ON THE WESTERN FRONT" (U.) CENTRAL— (922), 50c-75c-$l-$1.50-$2.50, 7 days, 9th week. Other attractions: None. Gross: $19,725, holi- day crowds brought an additional grand to the b.o. coffers here, where U's war epic continues to stand 'em up. "BORDER LEGION" (Para.) PARAMOUNT— (3,700), 40c-5Oc-65c-85c-$l, 7 days. Other attractions: Fitzpatrick Travelogue ("Egypt") ; Pathe Sportlight, vaudevi.le, ("Forward March"); news. Gross: $75,500, renewed interest here, figure jumping at least $20,000 over previous week's intake. "BYRD AT THE SOUTH POLE" (Para.) RIALTO— (1,904), 40c-50c-85c-$l, 7 days. Other attractions: Comedy, ("Insurance"); "Candy Cab- aret," cartoon ("TheTe will be a Hot Time In the Old Town To-night.") Gross: $25,700, starting to edge off; drop of seven grand under last week. "BAD ONE" (U.A.) RIYOLI— (2,103), 35c-50c-65c-$l, 3rd week, Other attractions: Short, "Back Home,"; "His Honor the Mayor"; "Gents Preferred.' $15 300 "CZAR OF BROADWAY" (U.) ROXY— (6,200), 50c-75c-$l-$1.50, 7 days. Other at- tractions: Hearst Metrotone news, .vaudeville. Gross: $61,200, plentv low. "SWEETHEARTS AND WIVES" (1st Nafl) STRAND— (3,000), 35c-50c-60c-85c-$l, 7 days. Other attractions: Eddie Buzze.l in "Royal Fourflusher," short "Liar of Change How." "Sinking in the Bath Tub" a comedy. Gross: $30,011, okay. "NUMBERED MEN" (First National) WINTER GARDEN— (1.493), 35c-50c65c-85c-$l, 3rd week, 7 days, 4th week. Other attractions: Comedy, "For Sale," the Potters in "What a Life!" shorts, "Taxi Talks," "Devils Parade," Max Schmeling short. Gross: $16,239, terrible — and how. 7 days. comedy, Gross: Mortgage Actions Against Two Indiana Theatres South Bend, Ind. — Judge Thomas W. Slick in Federal Court ordered the Palace Theatre Corp. properties here sold at public auction to satisfy a judgment of $986,244.40, granted to the Liquidating Midland Bank of Cleveland, for $900,000 first mortgage deed bonds floated April 1, 1925, to finance the construction of the building. The judge of Superior Court here signed a judgment foreclosing two mortgages against the Mishawaka Theatre Corp., Mishawaka, Ind., for $143,894. The Amer- ican Trust Co., which instituted the fore- closure suit, held a first mortgage and was given a judgment for $93,379. In view of the fact that the property of the corpora- tion is not sufficient to pay off the mortgage indebtedness at a sale, the court provided that the trust company continue as a re- ceiver collecting the rents and profits of the property for an indefinite period pend- ing the final sale. 30 Motion Picture News "Richest Man" is Chi's Best Bet; Grosses $20,100 Chicago — The Loop held four money pictures last week, each in one of the smaller houses. The big spots were slightly off for the most part. Of the four honeys, "Richest Man in the World" (M-G-M), playing at RKO Woods, was the standout. Publix-B. & K. turned the picture down cold; the critics received it very mildly, and it is running with poor short subject support. Its first week gross was $20,100 (175%), an exceptional figure for this house. It is now getting the family trade, which means word-of-mouth adver- tising, and appears to be building. The Roosevelt carried another winner in "Byrd at the South Pole" (Paramount). It grabbed $32,800 in the last seven of its first ten days, and is continuing at a good pace. The Garrick took "All Quiet on the Western Front" (U.), which had four good weeks at McVickers previously and collect- ed $14,200 (150%) the first week, a sweet figure for this house. "Lilies of the Field" (F. N.), in the Castle on a "pink" permit, did $5,100 (170%) in its second week, thanks to the ladies' trade. In spite of this nice showing the picture was forced out by an "Ingagi" (Indie) booking. The go- rilla picture opened to capacity business ; its previous nine weeks at the Garrick appar- ently having done it no injury. "Big Pond" (Paramount) slumped badly in its second and final week at the United Artists, taking only $13,200 (60%). It was replaced by "Song o' My Heart" (Fox), which opened nicely. The Palace was also slightly off at $19,200 (80%). Weather: Cool, occasional showers. Opposition: "Lilies of the Field," 2nd week, Cas- tle; "Social Lion." stage show, Chicago; "All Quiet on the Western Front," Garrick; "Big House," Mc- Vickers: "Young Desire," Monroe; "Border Legion," stage show, Oriental; "Hold Everything ," 2nd time in Loop, Orpheum ; "Soldiers and Women," vaudeville, Palace; "With Byrd at the South Pole," 2nd week, Roosevelt; "Notorious Iran-." vaudeville, State-Lake; "Big Pond," 2nd week, United Artists; "Richest Man in the World," Woods. "LILIES OF THE FIELD" (F. N.) CASTLE— (300), 60c, 2nd week. Other attractions: Newsreel. In here on a "pink" with consistent trade from women. Just as Rood as first week, but forced out by "Ingagi" (Indie) booking. Gross: $5,100. Rating: 170%. "SOCIAL LION" (Paramount) CHICAGO— (3,940), 35c-85c, 7 days. Other attrac- tions: Stage show, comedy, novelty short, newsreel. Gross: $43,200. Rating: 80%. "ALL QUIET ON THE WESTERN FRONT" (U.) <;\RRICK— (1,259). 50c-75c, 1st week here; 5th in Loop. Splendid business for this house. Gross: $14,200. Rating: 150%. "BIG HOUSE" (M-G-M) McVICKERS— (2,284), 35c-85c, first 4 days. Other attractions: Comedy, newsreel, musical short. Gross: $16,000. Rating: 100%. Picture replaced "Arizona Kid" (Fox) in mid-week. Gross: "Arizona Kid" (final week). $19,600. Rating: 70%. "YOUNG DESIRE" (Universal) MONROE— (962), 25c-40c, 7 days. Other attractions: Thirty minutes of newsreel. First other than Fox product to play here in some time. Inaugurates an open booking policy for house. Gross: $3,800. Rating: 65%. "BORDER LEGION" (Paramount) ORIENTAL— (3,900), 35c-85c, 7 days. Other attrac- tions: Stage show, organ, newsreel, novelty short. Gross: $35,700. Rating: 80%. "HOLD EVERYTHING" (W. B.) (.Second Time in Loop) (lUPHEUM— (762), 25c-50c, 7 days. Other attrac- tions: Three Vitaphone acts. Gross: $4,500. Rating: 75%. "SOLDIERS AND WOMAN" (Columbia) PALACE— (2.509). 35c-85c, 7 days. Other attrac- tions: Five acts vaudeville, comedy, newsreel. Off slightly over previous weeks. Gross: $19,200. Rating: 80%. "WITH BYRD AT THE SOUTH POLE" (Para.) KOOSEVELT— (1.591). 35c Sic. 2nd week. Other at- tractions: Musical short, comedy, newsreel. Beauti- Death, Where's Thy Sting? A ham-and-egR actor recently stead- ied himself on the edge of a Times Square skyscraper with a desire to end it all. "Come back," called a sympathetic director who happened along at the crucial moment, "you have everything to live for. Why die?" The actor insisted, but the director finally convinced him to wait until they talked things over. "Life ain't so worse," he opined. The intended suicide relented. For 15 minutes life was discussed in all its chameleon aspects. They delved deep- ly into the intricacies of the show business. They then arose — and both jumped off. Eddie Dowling Pulls Big Crowds In Providence Providence — Eddie Dowling's popularity pulled big business to the RKO Albee and hit the high-water mark for the house's summer gross, clicking around $11,000, which is about 100%. Dowling was feted by the state and city, and various lodges held theatre parties during the week. Loew's State held up well at $20,000 with "Big House," while the Paramount found "With Byrd at the South Pole" strong at $13,200. The Majestic and RKO Victory, showing "The Devil's Holiday" and "Good Intentions," were about normal. Weather: Clear, cool. Opposition: Legit: Carlton, stock, bicycle races. Films: Paramount, "With Byrd at the South Pole"; RKO Victory, "Good Intentions" ; Loew's State, "Big House"; Majestic, "Devil's Holiday"; RKO Albee, "Women Everywhere." "WITH BYRD AT THE SOUTH POLE" (Para.) PARAMOUNT— (2,300), 15c-50c, 7 days. Other at- tractions: "Don't Believe It," "Dresden Dolls," Par- amount news, Joe Alexander's organlogue. Gross: $13,200. Rating: 110%. "DEVIL'S HOLIDAY" (Paramount) MAJESTIC— (2,400), 15c-50c, 7 days. Other attrac- tions: "Heart Breaker," "Belle of the Night," "Bath Time at Zoo," Paramount news. Gross: $10,500. Rating: 95%. "BIG HOUSE" (M-G-M) LOEW'S STATE— (3,800), 15c-50c, 7 days. Other attractions: Our Gang comedy, second Hungarian rhapsody, Sportlight, organlogue. Gross: $20,000. Rating: 95%. "GOOD INTENTIONS" (Fox) RKO VICTORY— (1,600), 15c-50c, 7 days. Other at- tractions: "Independence Day," "Ranch House Blues," Paramount news. Gross: $18,200. Rating: 90%. "WOMEN EVERYWHERE" (Fox) RKO ALBEE— (2,300). 25c-75c, 7 days. Other at- tractions: Eddie Dowling and four acts of vaude. Gross: $11,000. -Rating: 100%. McLeod Gets Contract Hollywood — Norman McLeod, for many years a writer and more recently a director, has been given a directorial contract by Paramount. ful business still holding no. Gross: $32,800. Rating: 160%. "NOTORIOUS AFFAIR" (F. N.) STATE-LAKE— (2,776), 35c-75c, 7 days. Other at- tractions: Five acts vaudeville, novelty short, news- reel. Gross: $19,800. Rating: 75%, "BIG POND" (Paramount) UNITED ARTISTS— (1,700). 35c-85c, 2nd and final week. Other attractions: Comedy, newsreel, nov- elty short. Dropped badly in its second week and replaced by "Song o' My Heart" (Fox). Gross: $13200. Rating: 60%. "RICHEST MAN IN THE WORLD" (M-G-M) WOODS— (1,166). 35c-75c, 1st week. Other attrac- tions: Comedy, cartoon, newsreel. Picture clicked with the family trade and building now on word-of- mouth plugging. Gross: $20,100. Rating: 175%. July 12, 1930 All Boston Town Goes Wild Over South Pole Film Boston — Seldom does a film playing day and date in two houses, even though they be first runs, blow the lid clean off the top, but that's just what happened with Publix's Olympia and Uptown, where "With Byrd at the South Pole" was screened. The Olym- pia grossed $28,000 for 205% and the Up- town went it better with $24,500 for 210%. These two records are likely to stand as house records for some time. "Big House" at Loew's State did splen- did business in what, with the exceptions noted, may be termed a rather dull week. It grossed $22,000 for 110%, the result of heavy newspaper advertising and newspaper tie-ups. "Florodora Girl," which played at Loew's State a couple of week's ago for grosses well above average, came back for another Boston showing at Loew's State and did 95%. Other downtown houses did a typical mid-summer business, more or less spotty and nothing to brag about. The holiday was a life-saver in many instances. Weather: Fair and warm. Opposition: Metropolitan with "Border Legion" and a good stage show with plenty of music and dancing; Keith-Albee, "Alias French Gertie," vaudeville; Keith Memorial, "Bride of the Regiment" ; Loew's State, "Big House"; Loew's Orpheum, "Florodora Girl" for a second showing in three weeks; Olympia and Up- town, "With Byrd at the South Pole," playing day and date, "Young Desire," Park; "Shadow of the Law," Scollay Square; "Swing High," playing day and date at Fenway and Modern;^ "All Quiet on the Western Front,'' Sth week, Majestic. "BORDER LEGION" (Paramount) METROPOLITAN— (4,350), 25c-60c, 7 days. Other attractions: "Fred Waring and his Pennsylvanians, stage show, comedy, lounge dancing, Paramount news. Gross: $30 000. Rating: 90%. "ALIAS FRENCH GERTIE" (RKO) KEITH-ALBEE— (2,500). 25c-60c, 7 days. Other at- tractions: Jack Osterman and other vaudeville, RKO- lians, Sportlight, Pathe news. Gross: $16,500. Rating: 85%. "BRIDE OF THE REGIMENT" (First National) KEITH MEMORIAL— (2,800), 30c-65c. 7 days. Other attractions: Organ specialties, Sportlight, comedy, Pathe news. Gross: $21,000. Rating: 90%. "BIG HOUSE" (M-G-M) LOEW'S STATE— (2.700), 30c-50c. 7 days. Other attractions: Comedy, Hearst Metrotone news. Gross: $22,000. Rating: 110%. "FLORODORA GIRL" (M-G-M) LOEW'S ORPHEUM-(3,100), 25c-50c, 7 days. Other attractions: "Gems of M-G-M," vaudeville, comedy, Hearst Metrotone news. Gross: $19,000. Rating: 95c%. "WITH BYRD AT THE SOUTH POLE" (Para.) (.Playing dav and date with the Uptown) OLYMPIA— (2,500), 25c-50c, 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $28,000. Rating: 205%. "WITH BYRD AT THE SOUTH POLE" (Paral) (Playing day and date with the Olympia) UPTOWN— (2,000), 25c-60e, 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $24,500. Rating: 210%. "YOUNG DESIRE" (Universal) PARK— (800), 25c-50c 7 days. Other attractions: Universal talker news. Gross: $4,500. Rating: 90%. "ALL QUIET ON THE WESTERN FRONT" (U.) MAJESTIC (1,800), 50c-$2. 6 days. Gross: $4,500. Rating: 75%. (Fifth Week) "SHADOW OF THE LAW" (Paramount) SCOLLAY SQUARE -(1,800), 25c -50c, 7 days. Other attractions: Seven vaudeville acts, comedy. Para- mount news. Gross: $11,000. Rating: 80%. (Played last week at the Olympia and Uptown.) "SWING HIGH" (Pathe) (Playing date anit date with Modern) FENWAY— (1,800) 25c-50c, 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $10,500. Rating: 85%. "SWING HIGH" (Pathe) MODERN— (800). 25c-50c. 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $5,000. Rating: S5%. July 12, 1930 Motion Picture News 31 Sound Strengthens Grip of U. S. on Swedish and Czechoslovakian Markets Fans Want the Real Stuff, Not Synthetic Synchronized Versions Washington — Sound has helped rather than hinder American films in at least two European countries, Sweden and Czecho- slovakia, where prestige of U. S. product has been enhanced by advent of talkers. Despite strong attempts to block the run of American films, Swedish fans supported the new movement so staunchily that the opposing forces backed down to defeat. This is made known by the United States Gov- ernment in the fifth installment of a survey of film conditions in all European countries, full report of which is appearing regularly in Motion Picture News. American films, in a neck-and-neck race with German product for supremacy in Czechoslovakia are running leaps and bounds ahead of the Teutonic pictures. As in the case of Sweden, sound has given added prestige to U. S. product, although syn- chronized versions do not receive as warm a reception as straight talkers in either country. Both Sweden and Czechoslovakia are showing a progressive attitude toward the building of a film industry, unlike other neighboring countries. The countries are following the trend in larger countries of building modern theatres. The discussion of conditions in Norway is continued below from a preceding is- sue, followed by full reports of Czecho- slovakia and Sweden : NORWAY By MARQUARD H. LUND American Commercial Attache, Oslo (Continued from a preceding issue) Gross receipts from the 245 Norwegian the- atres amounted to about 12,500,000 crowns ($3,350,000) in 1929. Of these, 103 theatres owned by municipalities showed receipts of 11,237,734 crowns ($3,010,511). Control of the principal theatres, therefore, is entirely in the hands of the various communities. Some of the few remaining independent houses — Colloseum and Kinopalaet in Oslo, and the Rosenberg in Trondhjem — were taken over by the respective communes during the year. Although each commune manages its own theatres, Kommu- nernes Film Central, Oslo, is considered as the center of affairs for all communes and un- doubtedly has considerable influence and is consulted on important decisions. American film prestige seems to hold up well with the public, as is indicated by financial re- turns. The press considers most American films inferior to European production from an artistic point of view, owing probably to a difference in taste. Sound films with much American slang are not suited for the market. On the other hand, musical comedies with at- tractive settings and all-talking mystery plays would make American sound films probably more popular. The German sound picture "At- lantic" has been playing to full houses. The further development of sound films is rather promising, considered from the point of view of the public. Most of the opposition comes from professional critics, who prefer the silent film, and a certain political element, which is opposed to commune operation of _ the theatres and quotes the sound film installations FILMS CENSORED DURING 1929 IN CZECHOSLOVAKIA Educational News and Dramas Comedies and Cultural Advertising Total Country of Origin Num- Length Num- Length Nun- Length Num- Length Num- Length ber in Meters ber in Meters ber in Meters ber in Meters ber in Meters United States 274 544,620 376 286,782 94 36,760 203 56,488 947 924,650 Germany 136 326,262 72 126,055 213 110,020 130 34,785 551 597,122 Czechoslovakia 29 70,405 7 15,640 101 60,232 267 68,960 404 215,237 France 32 88,090 6 8,010 52 15,675 96 23,447 186 135,222 Great Britain 17 40,240 8 10,065 *14 *4,095 1 185 40 54,585 Soviet Russia 24 46,560 1 2,070 7 6,435 3 2,475 35 =7,540 Austria 6 13,705 6 8,800 31 2,585 1 420 44 25,510 Denmark 4 9,180 4 3,985 8 13,16i Other countriest 9 21,720 1 790 7 9,620 1 240 18 32,370 Total 527 1,151,602 484 467,392 523 249,407 702 187,000 2,233 2,055,401 including 10 films having a total of 2,800 meters of Canadian origin. jMostly Italy and Norway. as an example of poor business judgment. Nor- wegian text is shown for the benefit of those who do not understand. English or German. A surprisingly large number of people are familiar with English and German, however, but have difficulty in understanding typically American idioms. For the same reason, Ameri- can jokes and humor are not always under- stood. Additional theatres will probably be wired for sound film during 1930. The present cost of installation is considered too high, however. A reduction in price should widen the market somewhat. No production, no expansion in studios, and no adverse legislation is contemplated for 1930. SWEDEN By T. O. KLATH American Commercial Attache, Stockholm During 1929 there was a continuation of the trend toward larger and more modern motion picture theatres in Sweden. Seven new houses with a combined seating capacity of about 4,000 were opened during the year. A few the- atres were reconstructed, but the number of seats added was insignificant. About 60 theatres had been equipped with sound film installations at the end of February, 1930, and others are being added slowly. Most of the large houses have completed their in- stallations, and the new equipment is now go- ing into the smaller provincial theatres. That the sound film has conquered the Swedish mar- ket is best indicated by the fact that Roda Kvarn, a first-run theatre in Stockholm, an- nounced some months ago by Aktb. Svensk Filmindustri as "the permanent home of the silent film," will soon have a sound apparatus installed. Of these 60 wired theatres, 20 have Ameri- can equipment, 27 Nordisk equipment of local manufacture, and 11 Klankfilm. Svensk in Commanding Spot A total of seven purely Swedish feature pro- ductions were either planned or started during the year and, in addition, five were to be made in cooperation with other European producers. Of these, eight are silent and four have both silent and sound versions. Aktb. Svensk Film- industri so far has released only one synchron- ized film, this being "Sag Det i Toner" ("Say It With Music"). This 'feature is reported to have cost about 150,000 crowns ($40,000), and the sound part was made in Berlin. Six silent feature films were released. The average cost of the Swedish silent features may be estimated at from 80,000 to 125,000 crowns ($33,500) each, but it is impossible to obtain definite in- formation as to the investment in films made in cooperation with other European producers. Film production in Sweden is dominated by Aktb. Svensk Filmindustri, which in 1929 start- ed production or planned about 10 feature films. In addition, two features are now being made by two individuals, one of them being pro- duced in a Danish studio. Swedish sound short subjects have not yet appeared, but it is planned to start production soon. The only Swedish sound film produced and released so far was made by the Tobis sys- tem. There is but one film studio of impor- tance in Sweden, located at Rasunda, a suburb of Stockholm, and owned by Svensk Filmin- dustri. It recently completed the installation of Tobis equipment for making sound pictures. America in Lead There, Too According to the trade, approximately 350 feature films were censored for release during 1929, and of this total approximately 75 per cent were American. Swedish features were next in importance. The following statistics, compiled by the official censor, cover all pic- tures censored during 1929 and indicate to some extent the types and origin of films : The total number of films (original and copies) examined during 1929 was .4,781, including 2,665 features, short subjects, etc., and 2,116 nature pictures, news reels, etc. The total of 4,781 included 1,974 original copies and 2,807 duplicate copies. Of the total number, 1,987 were from Sweden, 2,053 were from the United States, and 741 were from other foreign coun- tries. The Swedish figure appears so large be- cause it includes a large number of news reels. The total length of film examined (including originals and duplicates) amounted to 3,862,841 meters, of which 3.294.171 meters represented features, short subjects, etc., while 568,670 me- ters represented news reels, nature pictures, etc. Originals examined were 1,224,620 meters in length and copies 2,638,221 meters. Of the to- tal length of film examined, 633,845 meters originated in Sweden, 2,202,979 in the United States, and 1,026,017 in other foreign countries. Only 76,086 meters of film were altogether banned by the censor, while about two-thirds of all film censored were forbidden for children under 16 years of age. During 1929 American producers supplied practically all of the sound films released in Sweden. Since the beginning of 1930 a few German sound films appeared, and most of these met with success. Silent versions accom- panied the American pictures in nearly all cases, exceptions beine the revue subjects, op- erettas, and exclusively singing pictures. Sound Aids U. S. Pictures The advent of sound films created a great deal of interest on the part of the Swedish pub- lic. At first the theatres showing sound films were filled with people who came out of curi- osity. However, a large percentage of the pub- lic immediately became keenly interested in (Continued on page 34) 32 Motion Picture News July 12, 1930 HE'S such a fascinating fellow that even if he weren't the well known movie star that he is, there would be many, many women who would think him quite grand. He's amusing, good looking, and he certainly must have a way with him, judging from the number of Hollywood girls who just can't get him out of their minds. Every so often he's rumored engaged to some one. He never denies it until people begin to take the idea seriously, and then he just steps out of the Romeo role and in a few months a new Juliet is heard from. What the public and even his charmed ladies don't know is that the handsome hero is a mar- ried man and has been for many years. He joined the benedict class in the obscure days of his career and the break-up came before he at- tained any prominence at all. He paid his wife a monthly allowance, and as his popularity grew he was always acclaimed as one of the most eligible of the movie bachelors. It was too late to do anything about the mistake. In the meantime, the wife refused to go away and get a quiet divorce. She isn't interested in any one else and she sees to it that hers is a good sized share of his earnings. She lives in luxury, to which she was never accustomed, and the poor man lives in a terrible fear that some day his matrimonial past will bob up before the public. And then won't that make headlines — N. Y. Graphic. P"fe *J saV Probably the zvorst that can be said against that not conspicuously successful movement to salvage prosperity is that too many men expected too much of it. Some of its spokesmen were ill-advised to express their hopes in the language of conviction. But it would be far worse if we now allowed disappointment to up- set our nerves. — Wall St. Journal. * * * Jim Tully is through panning actors. . . • He is an actor himself now. — N. Y. American. From Hollywood comes another tale concerning Arthur Caesar. Mr. Caesar, perhaps through care- lessness, was invited to a party being given by a prominent producer. During the evening Caesar was in rare form. They say he didn't stop talking for a minute and his remarks spared no one. Finally he decided to leave. While walking downstairs the host called his pet dog and led him to one side — away from Caesar. "Are you afraid the dog will bite me?" asked Caesar. "No," replied the producer, "I'm afraid you'll bite the dog." — jV. Y. News. * * * Dorothy Mackaill has been dropped from the cast of "River's End" to make way for Evelyn Knapp, a Broadway show girl who is a com- paratively recent habitue of the mad movie whirl. Dorothy's constant bickerings with the Warners over one thing and another have got her morale down to an ebb where it needs look- ing after, and she's standing perilously near to that threshold marked exit. — N. Y. News. * * * Biographies of film magnates are not always to be taken seriously, as they usually come under the head of publicity. — Baltimore Sun. Lowdown on Censorship "Nobody in the movie industry re- ally wants to do away with censor- ship," according to Judge, which be- lieves that "the customer, when he hears about it, feels that he is get- ting three-star stuff. "The producer believes his works really need censoring. Only the censor knows that he is fooling the public. If the producer really wanted to be sophisticated, he could do what Caball has done — talk over their heads." Kill It? The United Artists publicity depart- ment, in a communique, reveals that Gloria Swanson sings "Love Is Like a Song" in her next picture, "What a Widow!" The press item concludes: "It is expected that this song will do for love what the Stein Song did for the University of Maine." THE talkies continue to make things difficult for the extras. That is, for one class of extra, which in time should disappear. He is the eternal hanger-on, who has no special qualifications for picture work, for talkies especially, and whose only hope of em- ployment is the infrequent mob scene. In silent pictures this type could find plenty of work, and the fact that he was uneducated, untalented, could not speak distinctly, made lit- tle difference. Today he drifts from one casting office to another, seeking work in vain, and existing in semi-starvation. Eventually the fear of the wolf will drive him to seek more certain em- ployment.— Baltimore Sun. * * * Warner ("Fu Manchu") Oland, who was only a Swede factory hand in New Britain, Conn., some years ago, re- ceived the key to the city there last week when he arrived to straighten out his citizenship papers. — N. Y. Graphic. * * * Marital Matters: Pauline Frederick, thrice wed and divorced, is now the wife of Hugh Chisholm Leigh- ton, a big business man. . . . Lloyd Hamilton has been ordered to pay his former wife $10,000 alimony. Now that Al Santell. the director, is divorced, he's paying heaps of alimony. . . . Francis X. Bush- man is behind in his to the tune of $53,000 and nat- urally the former wife has brought suit. — Film Fun. * # * The Hays organization is to be commended for its efforts to introduce some degree of re- spectability into film advertising. If we could believe the advertisements that appear i/i the papers now the greatest motion picture ever made appears regularly each week. The adver- tisement writers have an astounding command of adjectives and no respect whatever for the truth. — Film Spectator. * * * Doris Kenyon, zvho used to be a great favorite not long ago, is finding it hard sledding to stage a comeback. — N. Y. Telegraph. * * * They are still reviving old Chaplin films and they draw well. In fact, the only "old-time" movies that are worth a cent in the box-office are the comedies of Chaplin, Keaton, Fairbanks and Griffith. — Judge. * * * Literal enforcement of blue laws emphasizes the flaws in such statutes as no other course of action can do. Yet legislatures fail to repeal or amend these absurdly out-of-date regulations. And then we poke fun at Europe for keeping up harmless and picturesque medieval customs! — V. Y. Post. 00 YOU'RE from Hollywood, eh? O Well, well, well ! Purty rough town, that, eh ? Ha Ha ! Nothing quite and peaceful about it like Pleasantown, here, is^ there? Wild parties and extra girls, cracky if that ain't the modern Babylon. Jazz, gin and janes, eh? Ha ha! Well, them that has artistic instincts has got to give 'em a little exercise. Art for art's sake is my motto. But, sa-ay, is it true about all these dope parties? Do they really go around half naked? Can a girl get along in pictures without — well, you know. And so on, far into the night. And far into the day. That's what the traveling artiste gets when the natives spot the word "Holly- wood" on his luggage ; on the hotel register. Questions. Questions. Inquiries. — Talking Screen. * * * Some one has suggested that minia- ture golf courses be put in the aisles of theatres where business wasn't so good. "But," says Harry McCoy, scenarist, "that wouldn't be so good because the people walking out on the show would get in the way of the players." — Los An- geles Record. * * * Gary Cooper and Lupe Velez have drifted. . . . Mavis King, the Club Abbey doll peddler, is pout- ing at Jack Oakie. . . . Although Norma Talmadge and Joe Schenck are sharing lares and pennates again, their friends will tell you the arrangement is for the present strictly companionate. . . •. Co- lumbia Pictures, convinced that "The Criminal Code" would be a Pulitzer play, spent thousands of dollars preparing publicity material emphasizing that fact, and now — such a headache! . . . Despite what you hear, Rudy Vallee's engagement at the Villa Vallee has cost him close to ninety grand. . . . What extremely youthful musical comedy star has a son at West Point? . . . Busby Berkeley will lure over 100 grand per annum on a two-year contract to direct flickers. — N. Y. Graphic. * * * How long are Canadians going to allow Hollywood to misrepresent their country (in Northwest mounted police films) to the outside world? — Van- couver Daily Province. * * * The banking and industrial magnates may imagine that they hold the upper hand over the film executives, but some day they will wake up and discover that their upper hand is all wet. The movie barons are really laugh- ing up their sleeves at the banking interests, playing them for suckers and getting away with it. Some day these highly-touted industrial giants will come out of their trance, pull the movie racket apart and find out what makes it tick. They will pay a high price for their ignorance and oversight. There will be a day of reckon- ing and that day is not far off. Most of the big film concerns are loaded down with expenses and overhead that has been piled on them dur- ing the past two prosperous years, but which can not possibly be carried much further un- der present business conditions. But wait until the industrial giants try to get rid of some of these financial burdens.— Film Mercury, Holly- wood. * * * Broadway thinks that Harry Rich- man-Clara Bow business is less con- vincing than ever.— N. Y. Journal. July 12, 1930 Motion Picture News that £ftedfl */W POKANE— New uses of ^\ marble, metal and glass, particularly white glass, in theatre construction together with innovations in exterior ef- fects are to characterize the Fox Spokane to be built here. The exterior is to be treated, as H. B. Franklin describes it. "with frankness of profile and material." Marble and metal will be utilized in the first ston and concrete above, with careful- ly placed detail which will com- ply with the finished form of the structure. Ten decorative pan- els on the exterior of the build- ing will commemorate what the circuit considers the ten greatest films ever produced. A series of large windows on Monroe Street will reveal from the street a view of the lounge, and of the ceiling of the foyer. The display sign will revolve u] ii m the corner of the theatre, like a modernistic lighthouse, topped with flashing jewel lights. One grand foyer, running from Sprague Ave. to First Ave. will have a staircase which as- cend- to the lounge; which is in reality a mezzanine to the foyer. I In design is modern, with the use of white glass illumination. The ornamentation will be in In'Ldit colors, but emphasizing black. The balcony will be reached Erom the lounge by an As a Decorative Motif for a New Modernistic Theatre in the Pacific Northwest The interior of the theatre as the architect envisions it. The decorative scheme will he predominantly black, livened by brighter colors. easy ramp. The railing of the stairway is to be of etched glass and ornamental silver. The interior of the auditorium will be approximately 120' feet square, with a shallow balcony which will afford full sight of the orchestra and give those oc- cupying gallery seats the feeling of being a part of the main audi- ence. The problem of the proper acoustics is believed solved after the manner of the treatment evolved in the major studios, where, whenever possible, tin walls are draped. Beautiful and heavy drapes will cover the walls of the Spokane. The proscenium arch is de- signed to be a center of interest with strength of detail. Flank- ing it will be the organ grilles and the exits, all treated in the modern manner. Over the cen- ter of the arch will be a sunburst composed of colored glass in modern masses, indirectly lighted from behind, and incorporating a ventilating grille of unusual pat- tern. Radiating from the sun- burst will be a great fan of bold colors. The whole design will combine an impression of resl fulness. Robert C. Reamer, Seattle ar- chitect, has developed the plans for this unique theatre. July 12, 1930 Motion Picture News 39 Add to Theatre As Neighborhood Grows; New Slant C CHICAGO— Publix set a new style for . its neighborhood houses in the con- ■^ struction here of the Gateway, located nil the northwest side of Chicago. The the- atre, which seats 2,000, was opened June 27. Other neighborhood houses to be con- structed will he patterned after the general plan of the Gateway. The house differs from other large Pub- lix units here in that in two particulars it has been designed a- much for the future expansion of the neighborhood in which it is located as for its immediate require- ments. The original theatre unit now in use does not include the store fronts shown in the architect's drawing. Publix, however, has acquired title to the Lawrence Avenue property adjoining the theatre entrance so that, with the expansion of the neighbor- hood, ten store units may be built onto the present theatre building without interrup- tion of the theatre's functioning. These units may be three stories in height and may lie added in separate groups as well as in a block of ten, as the commercial growth of the neighborhood warrants. Large Stage Eliminated A second interesting provision for future requirements to he found in the Gateway is the elimination of a large stage. The stage space at present provides only for the screen and sound room, as the house will he con- ducted initially on an all-talking program exclusively. If, in the future, the theatre's patronage warrants a change in the policy to include stage presentations, a full-size stage can he constructed at moderate cosl and without encountering construction prob- lems of any kind. This has been made possible by acquisi- tion of additional property at the rear of the auditorium. At tin- outset it will be utilized for parking space for the theatre's patrons, hut a portion of this space will al- ways he immediately available when and if need for stage construction arises. The original sound room possesses a stage effect, This architectural study of the new Gateway, Chicago, shows maximum expansion possibilities of the theatre. The unit, as it now stands, does not include the store fronts to the left of tin- theatre entrance. with its sides and back decorated in a gar- den treatment, with statuary, etc. The general design of the Gateway is Italian Renaissance, with an atmospheric type auditorium. It was designed by C. W. and George L. Rapp, architects of Chicago and New York. Barrel Vault Ceiling The ticket lobby is lavishly decorated in imported colored marble. The grand lobby, likewise designed in marble, is 60 feet in length. 35 feet in width and 40 feet in height. Its ceiling is of a barrel vault style, semi- modernistically decorated. Walls are furnished with mirrors and have been fin- ished in bronze and decorative painting. At the end and right side of the lobby, which runs diagonally to the foyer, is the grand staircase which turns within a large niche at the inner lobby to give access to the mezzanine foyer which, likewise, has been treated in the grand lobby manner. From the mezzanine level other flights of stairs lead to the balcony foyer, public rooms and tunnels. The mirrors and etched ornaments which decorate the grand lobby side walls enhance a general color scheme of golden tone. Many of them are emphasized by their brilliant col- ors. The spirit of design is thoroughly mod- ern here as in the balance of the fore part of the house where, as in the ticket lobby and individual foyers, painted canvas ceil- ings and painted wall ornaments are fea- tured. In addition, specifically chosen furni- ture and bric-a-brac of brilliant colors and fabrics conform with their modernistic background. Atmospheric Color In the auditorium proper. a sky effect lias been so arranged that different hues and different atmospheric color effects are ob- tained. These effects originate at the floor and surround the entire auditorium. This innovation, unlike the conventional arrange- ments of sky effects, contributes to a defi- nite illusion of a widened auditorium. Por- ticos, colonnades, trees, flowers and garden furniture play an important part in the side wall decoration scheme, as shown in the ac- ci impanying illustration. On the main floor, in addition, are a number of small lounges, wash rooms, rest rooms and manager's offices. Rooms of this i Continued on page 72) Illustrating decorative detail of the auditorium's sidewall. 40 .1/ o I i o n P i c t it r c N e ws Jidx 12, 1930 •; .-•• *•: -. A. A. woKsmm / : * _ \ •*— — .... '-^ <** - i -"in I, j\ •*••••., OPENING :-;:':»£BOOK.YoijJ :-■:::: uauuafe//,',*^ Photographed at the opening of the Paramount, Providence, The illumination is furnished by 1,700 incandescents. Directly above the Publix trade-mark is a sign reading "Paramount" which is 38 feet high, one of the largest upright signs in New England. An Old House Reconstructed With Walls and Foundation to Play With, the Paramount at Providence Emerges as a Modern Theatre PROVIDENCE— Coziness and inti- macy are the keynotes Publix strived for and achieved in the new Paramount, which is the reconstructed Strand. Only the four walls and founda- tion of the old house were utilized for the new theatre. Marquee, lobby, interior posts and pillars have given way to the new order of things, all constructed with the double aim in view. The house seats 2,300. Of these, 1,350 are in the main auditorium and 950 in the two balconies. In achieving the effect of intimacy, the designer has relied upon the width of the auditorium to help convey the impression sought. It has been discovered and proved by designers that width of auditorium adds to the feeling of intimacy with the stage, a psychological factor which is hav- ing an important influence on theatre construction. This note is emphasized in the luxur- ious tapestried corridors, the subtly lighted auditorium, and the subdued vel- ours which grace the stage itself. Color- fid velour drapes of blue and white upon which are projected vari-colored lights during the organ prelude, help achieve the intimate effect. They supplant boxes, which have been eliminated. The lobby o] tht Paramount, showing "transparencies" used for exploitation of coming attractions. The color scheme here is odd with hangings of old rose. July 12, 1930 Motion Picture News 4: An unusual feature is the hanging lamp shade in the center of the lobby, which surrounds a large center pillar where posters of coming attractions are in transparent effect. The ceiling is of irridescent gold. The electric fixture on the lobby pillar supplements four other light clusters hanging higher in the ceil- ing. Cove lights, with chronium-plated re- flectors, all major equipment, are used throughout the theatre. The screen is of fire-proof material, black-bordered, and capable of being extended to take care of the projection of any size film. For the present, however, regular size pictures will be shown. With a depth of 35 feet the stage is unusually large and and is fully able to accommodate unit shows and vaudeville presentations. Such offerings, however, will not be attempted this summer, the theatre confining itself to pictures. Handling of patrons is expedited at the new Paramount by a "money" box of- fice, located on the sidew-alk. and four roped lanes which afford direct passage to seats. The balcony is reached via a heavily-carpeted stairway which leads to corridors made comfortable by numerous easy chairs, divans and an occasional chaise lounge. Walls of the corridors are studded with portraits, illuminated with indirect lighting which sets off the mural design of old rose. On the mezzanine floor is the cosmetic room, which serves also as a lounge. The men's lounge also is on the floor, which has old rose as a predominant note and fixtures of silver and gold. Green and red is the general color scheme of carpets and rugs throughout the theatre. Tapestries are of a rich, greenish mixture and these entirely cover the walls in the main auditorium and bal- conies. They combine beauty and useful- ness, for they aid greatly in absorbing sound. Tapestried backs for the chairs also are employed for the dual purpose of beautiful effect and the killing of rever- beration. This method of handling the problem of acoustics was extended to the walls and ceiling which took four weeks to bring to their present state of develop- ment. A huge dome in the center of the building also is designed to aid acoustics. Other special features to improve sound have been embodied in construction of the house. Sells Cooling Via nt The booth is equipped with sliding pan- els which can be closed in case of fire, confining the blaze to the projection room. The organ is of the elevator type, permitting it to be raised to the stage level for recitals, after which it is low- ered into the well, out of sight of patrons. All transformers throughout the house have been changed and new grilles for the organ chambers installed. This "shot" takes in the stage, 11' urlit-ei organ and portion of the balcony. At either side of the stage are two velour drapes of purple and white against which vari-eolored lights are throzmi during organlogue. Outside the theatre, the lights are ar- ranged in square effect, providing an ar- resting marquee. In addition to the sign overhanging the front of the house, used for billing of attractions, there is an addi- tional name upright 38 feet high. This is said to be the largest sign in New England. The marquee has 1,700 bulbs, while the upright has 3,000 incandescents, concentrating enough brilliancy in light to make the theatre an attraction-getter at night. The sound equipment was installed by Western Electric. Strung across the top of the lobby, a bit back of the marquee, is a green sign with "frosted" trimmings which informs the patron that at all times the tempera- ture in the new theatre is 15 degrees cooler than the street. All construction was supervised by Ju- lius Convisor, of Boston. Close-up of the effective murals directly above the stage of this rebuilt theatre. 42 Motion Picture News July 12, 1930 How the architects, C. W. and George L. Rapp. envision the Paramount , Chicago Built With Moving Stairs Escalator Designed as Feature of the Proposed Paramount in Chicago — Stage Lobby for Standees an Innovation CHICAGO.— New features of in- terior and exterior lighting, an auditorium embodying revolution- ary effects, moving stairways, and a stage lobby for the entertainment of standees, are among innovations which will be in- troduced at the Paramount, to be built lure by Publix. The theatre, it is said, will be the most colorful and picturesque of the Publix houses in Chicago. A series of luxurious entrance lobbies will lead from the main portal to the auditorium. The first lobby will be equipped with stage-like platforms for lobby entertainment, and with miscellan- eous feature booths. This grand lobby will give onto the grand rotunda, which will be a hall of mammoth size and pro- portions. In it will be found illuminated water- falls and pools, sparkling fountains and garden features with retiring alcoves. In addition, it will contain children's rooms comprising completely equipped play- grounds and nurseries. Amusement features for adults which, the theatre owners assert, have never before been em- ployed by amusement house operators, will also be located in the grand rotunda. The hall will be equipped with mov- ing stairways giving access to water-side lanes, bridges, garden nooks and other picturesque lobby innovations. The grand rotunda will give onto an orchestra foyer which will be elaborately decorated and furnished, and thence into the auditorium proper, which will have a seating capacity of 3,200. The architects, C. W. & George L. Rapp of Chicago and New York, state that the plan of this auditorium will be totally different from that of any other in existence. Its unusual design will be based on reproductions of seaside and tropical garden features. It will provide dimly lit promenades screened from audi- torium seats ; electrical dispays, sunset ef- fects, features in action, and long corridor vistas through tropical garden settings, in which will be imported tropical birds. All of these will play a very important part in the color scheme of this unusual theatre. Equipped for Wide Film One of the largest stages will be pro- vided, equipped with latest devices for sound picture reproduction. A large-size .screen, suitable for wide film use, will be provided. Elevating platforms and mov- able stage equipment will be installed and elaborate stage shows will be presented as a regular policy. Obviously, color will play an important part in the interior execution. It will be matched on the exterior by illuminating effects. The Paramount will be of an unusual modernized treatment of Italian and French Baroche, introducing other style features of modern and semi-mod- ern motifs. The exterior will be finished entirely in white materials, and will be one of vast illuminating possibilities. An enormous tower adjoining the main entrance will be brilliantly illuminated at night time, and will serve as an electric flasher for signs, searchlights, beacon and decorative lights. A myriad of additional lighting effects will follow the outlines of the building and the whole will be bathed in floodlights. The tower will be so ar- ranged as to be visible from all parts of Chicago. The site for the Paramount is at Sixty- Third and Wallace Sts., near a busy south side intersection. The main entrance will be a grand portal, 70 feet in width, on Sixty-Third St. An unusual feature of the Paramount will be a large automobile parking space which will be maintained at the rear oi the theatre. It will accommodate 3.000 automobiles and will be brilliantly illumi- (Contthued on page 70) Motion Picture News te* :I I COMPLETE LlWEOF "THEATRE EQUIPMENT i INSTALLATIONS GUARANTEED • - EXPERT ENGINEERING SERVICE SERVICE AT ALL HOURS * OFFICES IN ALL CITIES irtributor & World* Best Theatre Equipment APPROVED Placing your orders with Fulton is equivalent to engaging a highly trained Purchasing Agent — qualified by experience and expert knowledge — to nego- tiate your purchases of Theatre Equipment. Because — The Fulton Company is distributing agent for many of the most prominent manufacturers in this field. These manufacturers and their products were all thoroughly investigated in your behalf before a single item was recom- mended to you. Nothing is offered except that which is approved and the cost to you is no more than if you were to purchase direct. You are thereby spared the inconvenience, time loss, and dissatisfaction likely to result from a "shopping around" procedure. There is much to be said in favor of our single contract, single responsi- bility purchase plan, considered from the buyer's standpoint, not the least of which concerns the solid guarantee back of everything offered and approved by us. C. H. FULTON President. E. E. F BRANCHES IN AU- CH I C A G O N CO. KEY CITIES Motion Picture News WORLDS BEST THEATRE EOU PME N FULCO PROJECTOR Ernemann Design RIGHT from the START TIME has proven the real practical value of all the novel exclusive features which distinguish this ma- chine from all others, and which account for the excellence of Fulco Projector performance. NO fundamental changes have been made and none are contemplated, be- cause — in the opinion of the most experienced projec- tionists— it has been RIGHT FROM THE START. E. E. FULTON COMPANY Executive Headquarters: 1018 So. Wabash Ave., CHICAGO C. H. FULTON President CHICAGO HUH So. Wabash Am-. NEW YORK— 115 W. 45th St. BOSTON— 65 Broadway PHILADELPHIA 1337 Vine St. A. G. JARMIN Treasurer BRANCHES F. A. VAN HUSAN Vice-Pres. and Sales Mgr. ATLANTA— 146 Walton St. LOS ANGELES— Film Ex. Bid*. Factory — 2001 So. California Ave., Chicago, 111. ST. LOUIS— 3232 Olive St. MILWAUKEE 151 Seventh St. INDIANAPOLIS— 340 S. Illinois St. SAN FRANCISCO- 255 Golden Gate Ave. jfyjggk E.E FULTON COMPANY, COAST6>COAST DISTRIBUTORS Motion Picture News WORLDS BEST THEATRE EQUIPMENT \ #-■% ys M»tE Gone are the days of fluttering arcs and wabbly volts Perhaps better than anyone else, the experienced projectionist who "grew up" behind the portholes appreciates the 100 per cent effective- ness of modern, trouble-free G-E motor-generator sets. He cannot fail to note the improved construction both in major and minor features which makes for longer life and for steady, even delivery of "juice" even under the stress of 100 per cent overload. "Robbing the lights" is impossible. As exclusive distributor of G-E motor- generator sets in the theatre field, the E. E. Fulton Company, will gladly furnish complete information on this line. Or, if more convenient, address your inquiry to the nearest G-E office. 150-10 GENERAL ©ELECTRIC I r <-FULCOl> E.E FULTON COMPANY, COAST 6>COAST DISTRIBUTORS Motion Picture News L WORLDS BEST THEATRE EQUIPMENT I I T IVONT ALWAYS REMAIN BEAUTIFUL Fulton Company branches at Chicago, Neiu York, Boston, Philadelphia, Atlanta, St. Louis, Indianapolis, Milwaukee, San Francisco, and Los Angeles, wilt gladly give you information on the subject. No matter how beautifully decorated your theatre may appear now, it will grow shabby and out-of-date-looking, as time advances. To offset this gradual fading, there are many decorative details which can be pleasingly improved from time to time. If your theatre lacks profitable patron- age, maybe redecoration in modern- istic design and color is the thing needed to popularize it. At any rate, we would welcome an op- portunity of taking up the subject ot decoration with you. J. A. TORSTENSON & COMPANY CHICAGO - - ILLINOIS u ^FULCO> E.E FULTON COMPANY, COASTS COAST DISTRIBUTORS Motion Picture News L WORLDS BEST THEATRE EQUIPMENT Z ow. • • AndN FULTON Seating Service A Complete theatre equipment sei^vice from box office to seating Civic Opera House, Chicago Graham, Anderson, Probst & White, Architects One of the many prominent houses equipped with the type of modern seating now supplied by E. E. Fulton Company. • • • A chair of this type was installed in the famous Chicago Civic Opera House. Full upholstered back, spring edge seat and Moderne standards. A triumph in building into theatre chairs maximum ab- sorption values. Only one of the many E. E. Fulton Company types and styles of theatre seating. To theatre owners and managers E. E. Fulton Company brings another service ... an extensive theatre chair department ... a complete seating organ- ization from engineer to installation man. Now . . . ready to serve you, a group of theatre seating experts . . . and the great American Seating Company line of theatre chairs — recognized everywhere as the most advanced in comfort, acoustical and durability features . . . and at no increase in cost over direct factory prices. The best chairs the market affords . . . seating built to scientific posturally cor- rect measurements — so your audience can sit comfortably without slumping. Chairs that make relaxation enjoyable — that bring patrons back to your theatre again and again. Acoustically correct chairs . . . with sound absorbing qualities built into them — that make good sound equipment function better — that help eliminate rasping noises, jumbling of words, and bring to your patrons the speaking or singing voice clearly and undistorted. Correct seating has a direct bearing on the number of people that patronize your theatre regularly. If you contemplate build- ing a new theatre let us show you how Fulton Seating Service can build your patronage. And if you are operating an old theatre, perhaps reseating will pay for itself in increased volume. All the facts are available. Without obligation we will show you how good modern seating will bring patrons from the outside of your theatre to the inside. E. E. FULTON COMPANY Complete Seating Service to the Theatre Industry General Offices: 1018 S. Wabash Ave., Chicago BRANCH OFFICES IN ALL PRINCIPAL CITIES jTOJ05l> 2— E.E FULTON COMPANY, COAST** COAST DISTRIBUTORS JL Motion Picture N ezv s WORLDS BEST THEATRE EQUIPMENT Display This Sign for Satisfaction and Profit WINTER ALL SUMMER" IS €©®HM AND wiaraaiiw system See your FULTON Representative for full details on the new type FAN especially designed for 'TALKIES" Blizzard Fan Company Omaha, U. S. A. GALLAGHER Orchestra Equipment Company 616 W. Elm St., Chicago Orchestra Equipment MUSIC STANDS STAGE AND PIT RESONATORS ORGAN LIFTS ORGAN SEATS ORGAN RACKS PIANO RACKS LEADER STANDS STAGE PLATFORMS CHAIRS SPECIAL EQUIPMENT AND FURNISHINGS ALL DESIGNS AND FINISHES AUDITEC The Modern Decorative Acoustical Corrective Material Auditec fulfills so completely every need for acoustical correction making your auditorium clear toned and at the same time being capable of such decoration as to leave your house equally or more beautiful than before. Acoustical correction has a direct result on box office profits and you owe it to your own desire for a greater business to have your house analyzed for acoustics. Auditec is low in cost, high in results. Made in Six Beautiful Colors and Special Designs Get in touch with your own E. E. Fulton Company office and have them supply you with a questionnaire. No obligation is involved as this engineering servic has been arranged for you through the E. E. Fulton Company firm. You will be surprised at this new and better manner of acoustical correction. NATIONAL RUG MILLS, Inc. Milwaukee - - Wisconsin AUDITEC Centering Lens Mount For Simplex Permits instantaneous lateral adjustment of lens to center sound track film picture on screen. Can be attached in a few minutes without cutting, drilling or machining mechanism. Holds lens rigid and vibrationless. SIMPLE ACCURATE EFFICIENT INEXPENSIVE Price each, $25.00 Centering Lens Holder CENTERING MOUNT for MOTIOGRAPH Each $35.00 CENTERING MOUNT for POWERS Each 50.00 CENTERING MOUNT for FULCO Each 50.00 DUPLEX APERTURE ASSEM- BLY, SIMPLEX TYPE (in- cludes Part E-16) for Sound- on-Film. Each $35.00 DUPLEX APERTURE ASSEM- BLY FOR POWERS for Sound- on-Film. $12.50 fFULCO> 2- E.E FULTON COMPANY, COASTfoCOAST DISTRIBUTORS _L .1/ o I i o n P ic t it r e A e w s L WOPJ.PS BEST THEATRE EOU1PME NT THE ILEX F: 2. 5 Dual Focus PROJECTION LENS— Fills the complete screen when running either sound-on-film or standard film with sound-on-disc by ENLARGING the sound on film picture to that of the standard film size picture. No changing Lenses. A shift of the lever brings picture into sharp focus in either position. Lens centering device furnished with each lens to center picture on screen when making change-over from sound- on-disc to sound-on-film. Maximum Sharpness and Brilliancy assured. Literature at your dealer's or sent on request. ILEX OPTICAL CO. ROCHESTER - NEW YORK Established 1910 FULCO AUTOMATIC ENCLOSED REWIND Comprises a well designed cast aluminum frame into which are built all the accurately built elements that make this the easiest and quietest running rewind on the market. Complies with the strictest regulations. If you show talking pictures, you of course want your projection room free from noise making apparatus. THE FULCO IS A NOISELESS REWIND. SPECIALIZATION BUSINESS GENERALLY HAS NO- TICED A DEFINITE TREND IN THIS DIRECTION IN THE LAST DECADE. REALIZING THAT A "JACK OF ALL TRADES WAS MASTER OF NONE" PROMPTED US TO SPECIALIZE IN FLOORS AND IF WE DO SAY SO WE'VE BEEN SUCCESSFUL IN EXECUTING SOME VERY INTERESTING IN- STALLATIONS. Specialists — Designers Carpel — Linoleum — Rubber CHICAGO It's Performance That Counts! STRONG HIGH AND LOW INTENSITY Automatic Reflector Arc Lamps fill every requirement of talking pic- tures as they MUST be presented. FOR SALE BY TRUSTWORTHY INDEPENDENT SUPPLY DEALERS EVERYWHERE The Strong Electric Corp. 2501 Lagrange Street, Toledo, Ohio Export Office: 44 Whitehall St., New York, N 1 r ^FULC^> E.E FULTON COMPANY, COAST loCOAST DISTRIBUTORS Motion Picture News Spotlight! IMMEDIATELY appears a strong, clean- cut, perfectly focused spot. The Edison MAZDA* Prefocus Base Spotlight Lamp has ended the difficulties that have always attended the adjustment of spotlights. It is in focus at the start, and it CAN'T get out of focus. No longer need the harassed electrician despair over wobbly equipment whose mirrors refuse to retain any adjustment. No longer need the mirrors — and half the light with them — be dis- carded to make adjustments easier. It is no longer necessary for a player to work in a «double» spot, half the brightness of which is lost in a second or outside ring of light. For with this new lamp the mirror never requires readjustment, and a sharp, bright spot is available when it is needed. Most progressive manufacturers are ready to furnish equipment designed to use this new lamp. If you are not familiar with this valuable improvement, write to Engineering Department, Edison Lamp Works of General Electric Company, Nela Park, Cleveland, Ohio. Full infor- mation will be sent to you gladly. ------ "MAZDA — the mark of a research service. The Edison MAZDA Pre- focus Base Spotlight Lamp Over the lamp base is a sleeve with two projecting fins. In an optical jig the lamp is so adjusted that it rests at a pre- cise position* with reference to the fins. Thus, when the lamp is seated in the socket, the filament must register cor- rectly with the socket. *To ,'. of an inch. EDISON MAZDA LAMPS GENE RAL E LECTRIC July 12, 1930 M o t i o n P ictu r e N e zv s 51 SMALLER theatre.--, more luxuriously appointed and with better acoustics, are visualized for the future by S. L. (Roxy) Rothafel. Although lie probably is the foremost exponent of stage shows, Row believes the day is coming when picture houses will show films exclusively. Roxy believes that vaudeville will stage a come- back and that wide angle pictures will be adopted. Television, he believes, will be a helpful adjunct to the theatre. Roxy's views on potential developments in the industry were outlined at length at the recent Universal sales convention, where he conducted an open forum for the as- sembled sales force, expressing, in response to questioning, his views on various phases of the industry. In response to a query as to his opinion of what the theatre of the future will be ''five, ten or IS years from today," Roxy replied : Expects Wide Angle Film "That is a difficult question to answer. I am of the opinion that the theatre of tomorrow, so far as motion pictures are concerned, will be decidedly different from the theatre of today. I think the day of merging the so-called presentation idea with the picture is past, and that the pictures will to be able to stand on their own. The house will not be as large, but will be built more luxuriously and have better acoustics. I think the day of the so-called dark house with the screen and all that stuff will be done away with. I think you are going to see wide angle production and wide angle pictures. I think you are going to have purely a motion picture entertainment with- out any other form of entertainment that may go with it. "I am firmly convinced that that is com- ing, especially as the universal thing. I think the theatre of tomorrow will not be as large but more luxurious and confined entirely to motion pictures, as far as you are con- cerned. I think, on the other hand, that entertainment is coming back, and very strongly in another form. I think that vari- ety, that is, vaudeville, in a much finer way will have a tremendous field in the next five years. "So, there will be two distinct fields of Stage Shows in Picture Theatres Out, Says Roxy Foremost Exponent of Presentations Predicts Houses Will Be Smaller and Run All-Film Programs entertainment, the motion picture on the one side, and the rehabilitation of what is known as variety, but in a much greater and dif- ferent form." Shorts a Problem Short product, comedy and especially the newsreel which fit in with the feature pre- sentation, "is greatly desired sometimes, but it doesn't always work out that way," Roxy declared. '"We are subject, of course, to what we get in the newsreel and in the short prod- uct," he said. "Unfortunately, the time that we can allow a presentation or a show is limited, because if we make the show too long, naturally our turnover will not be as great, and we can't use as many short prod- ucts and as much of the news weekly as we would like to. "It has always been a great source of trouble to us to be able to fit in, as it were, the feature picture within a space of two hours and ten minutes. Most feature pre- sentations take from 65 to 95 minutes, which gives us a short time to put into play the things that are available. "Let me give you an illustration of how that works sometimes. The record picture to date at the Roxy (and I believe it is a world's record) was The Cockeyed World.' When we got all through running 'The Cockeyed World' and using a very short magazine, we found we had four minutes left for entertainment. We had to use a big symphony orchestra, a line group, and prin- cipals in four minutes. We got away with it. We had to think fast. I don't know how many of you saw the presentation of 'The Cockeyed World.' "We evolved a scheme whereby we painted a world that was cockeyed, literally. Then we used for the first time in history of pre- sentation five projection machines simulta- neously on two surfaces ; one was a scrim and the other was a rear projection screen. "We culled from the magazines of the past little excerpts that we thought might portray the life of today. You saw airplanes hopping off, you saw trains rushing, you saw steamships ploughing, you saw explo- sions— and they were all superimposed on this screen. "Of course, they had to be so arranged that they had a dramatic value. They simply couldn't be put there without some thought. Then, behind this scrim, we arranged our ballet corps and our little group. The ballet corps and the line group created agitation like the letter carrier, the street cleaner, the postman, the hustle and bustle, while the girls kept doing this all the time (indicat- ing) to represent the motion of time. In the rear we presented a little climax of the troops marching home. "We created a sort of optical illusion of the third dimension by cross-lighting a third projection. The motion behind with the or- chestra playing created a very remarkable effect. In fact, I can tell you gentlemen that the results of that presentation, that little effort, was so great that we received letters from all over the world about it. "There is no definite plan, no set plan to use short subjects. Unfortunatelv, we can- not use as many as we would like to, for the simple reason that there isn't enoueh time." Big Field for Remakes Roxy said he believes there is a field of big possibilities in the remaking as talkers of great silent successes. Speaking on the value of brand names, he said: "I have always been a believer in insti- tutions. I believe an institutional name is more valuable than anything else we have in this industry. I believe that is what we need to obtain the greatest measure of suc- cess. After all, this is not a sprint, it is a marathon. You must build up the institu- tion so that when they come and see your trademark, it will mean a certain qualitv, and they will go blindly to the theatre to see the picture instead of coming to see the picture at the theatre. Do you see the point ? "Institutions cannot be licked. Every great success that we have, whether in the picture business or any other business, is based on institutional value, institutional foundation." Wide Screen Coining Declaring that he wished he knew what is the future of the wide screen, Roxy de- clared that he does know "that eventually we have got to come to it." "We looked forward to the big screen even before we opened the Roxy Theatre, and had equipped our theatre for wide angle projection. But once more that will have to be determined by the getting together of the different interests and agreeing on some- thing that they can standardize on. "I think that television like every other progressive thing that has come to us, when it finds its level and its proper place will be a decided adjunct and a help rather than anything else. I think this is a good time to tell you men this : Don't fear anything that is progressive. I can't help but think back- to the time when radio first came into the picture field. There was a narrow-minded view that it was going to hurt the motion picture business. Today we could hardly run our motion picture theatres without the aid of radio." Telling truth is the best form of advertis- ing to use in exploiting pictures, Roxy be- lieves, pointing out there is a peculiar psy- chology about it and "You never can go wrong telling the truth." Roxy believes the theatre is the showman's leading advertis- ing medium. "If you are telling the truth," (Continued on page 70) 52 Motion Picture News July 12, 1930 SALES OFFICES Baltimore, Md. Boston, Mass. Buffalo, N. Y. Chicago, 111. Los Angeles, Calif. New York, N. Y. Oklahoma City, Okla. Philadelphia, Pa. Pittsburgh, Pa. Portland, Oregon San Franeiseo, Calif. Seattle, Wash. TODAY it's good sound plus good seats! The talkies have placed metropolitan and neighborhood theatres on a more even basis than ever before. No longer does the small house have to compete with so many "presentations," "jazz bands," and "vaudeville novelties." Nowa- days, the battle for profits depends largely on the comfort you offer to your patrons. That is why Heywood-Wakefield seats will pay big divi- dends at your box office. They have been developed to give luxurious, restful comfort — the kind that builds "IT" and "PROFIT" for your house Publix, Warner Brothers, West Coast, Roxy, and scores of others have specified Heywood-Wakefield seats because they have "IT" — patron appeal — box office pull. These smartly and comfortably designed chairs will do the same for your house, too. For detailed information, just drop a line to any of the Theatre Seating Division sales offices listed at the left. HEYWOOD <*W\KEFIELD Theatre Seating Division July 12. 1930 Mot ion P i c t u r c News 53 Rear Projection Ready for Debut PROJECTION from the rear of the screen is the revolutionary principle embodied in the new Trans-Lux sound system just placed on the market. It is the invention of P. N. Ferber, who has spent ten years developing the equipment. The equipment, which is portable, weighs but 40 pounds. Better definition, minimizing of distortion to give an effect of third dimension, reduc- tion of eye strain, reduction of fire hazard, use of less current and daylight projection are among the advantages claimed for the new Trans-Lux equipment. The new apparatus was demonstrated re- cently at the Assembly Theatre, New York, where a number of subjects from several different distributors were shown. Empha- sis was laid upon the clear definition of color subjects shown. While no price had been set upon the equipment at the time, Ferber states it will undersell other sound and projection equipments by a wide mar- gin. For the present, he states, activities are to be concentrated in the non-theatrical field, although the company anticipates equipping of a number of small theatres. Ferber esti- mates a potential market of 800,000 non- theatrical accounts, among them 300,000 churches and 250,000 schools, Y.M.C.A. buildings and other non-theatrical establish- ments which show films. He anticipates considerable sales resistance in the theatre field, due to the strong position now held by the big electrics. How Trans- Lux rear projection works. Backstage v i e w of t h e standard projec- tion /> o o t h. lo- cated IS feet be- hind the screen. The principle is one foot of 'throw for every foot width of picture. Thus, the 15 foot throw illustrated pi ojects a picture 15 feet wide. The Trans-Lux rear projection screen is one of the units of the new equipment. It is 12 by 15 feet, which the company claims is ample size for a theatre seating up to 2,- 000. The theatre may be illuminated to any degree the manager decides is best for his patrons. With this screen, the theatre may be lighted to a degree which at all times en- ables patrons to read their programs, thus The Trans-Lux rear projection daylight screen installed on the stage of the Assembly Theatre, New York. The screen is 12 by 15 feet and is declared to be of ample size for a theatre seating up to 2,000. doing away with the necessity of ushers" flashlights, and reducing dangers attendant upon a dark auditorium, it is claimed. The initial Trans-Lux daylight screen was developed and completed early in 1927 v in time for installation in the Roxy, New York, where it has functioned ever since. The Roxy on occasion has used rear pro- jection in connection with stage and screen effects. Uses Wide Angle Lens The system uses a wide angle lens, which makes possible a picture with only one foot behind the screen for every foot width of picture. Thus, a 15 foot picture requires only fifteen feet from the lens to the screen. This contrasts with a throw of about three and one-half times this distance or 53 feet, which would be. required through use of an ordinary lens. The reproducing equipment is placed in front of the screen, rather than behind it as is common to other systems. This, Ferber claims, contributes to even distribution of the sound. Other systems, however, have experimented with various locations for the amplifiers, and contend that the behind-the- screen location is best. This, of course, is impractical with the Trans-Lux system, be- cause it would place the equipment between the lens and the screen. Reduction of fire rates by at least 50 per cent, is anticipated by Ferber for theatres using fear projection. The overhead throw, he declares, constitutes fire and panic men- ace. In addition to cutting the fire haz- ards, the new equipment, he says, prevents the audience from knowing a fire is under way, should one occur. Clarity of Trans-Lux projection is ob- tained through projection of a yellow ray of Kpli upon a screen of green or blue. The combination produces white, Ferber ex- plains. 54 Motion I' i c tur'e N e w s July 12, 1930 How Can You Get Proper Lighting? Two Experts Diagnose the Method Lighting Engineers See the Ansiver in Complete Co-ordination of Effort Between Builder, Architect, and Equipment Salesman Front cxt cnor mew FIGURE 2 of Byrd Theatre Richmond, Va. . ' treatise on the lighting of small houses us presented before the Baltimore Chapter, Illuminating Engineering Society, by Frank C. Eteson, illuminating engineer, Virginia Electric & Power Co., Richmond, and T. H. Bailey, Jr., resident engineer. Curtis Lighting, Inc., Baltimore. Reprinted by courtesy of "flic Stone and Webster Journal," Boston. IN ORDER to discuss properly some oi the transitions in the- atre lighting, a brief review of the older forms of light and control may be in order. Naturally, all theatre lighting developments began with the stage and it is to the nineteenth century that the first evolution in this lighting belongs. More progress was made in this period than in any preceding era, and we are all, of course, familiar with the stupendous progress of late years. In the early theatres, general lighting was dependent upon the chandelier studded with candles, and a row of candles along the edge of the stage constituted the first footlights. This system pre- vailed for over 100 years, and was then replaced by the oil lamp, which was used in much the same way. In London, in 1803, an attempt was made to use gas for lighting the stage of the Lyceum theatre, and this led to further development in Paris in 1821. Numerous objections to the use of the gas lamp existed because of the fire odors and flickering of the flame. The introduction of the lamp chimney improved this condition greatly. The Birth of Color Lighting In 1816, another form of light came into use. This was called the limelight, and was produced by bringing a piece of lime to a high temperature, making it incandescent. This type of light came into general use about 1850 and since the source of light was so concentrated, it was soon adopted for use as a spotlight. Color effects were produced with the aid of this limelight, but did not come into general use until the introduction of the incandescent gas mantle. Henrv Irving, a noted English actor of the late nine- teenth century, was first to use color lighting with any marked success. In 1846, an interesting experiment was made in Paris with an electric arc placed at the focus of a parabolic reflector to project the beam of light on a screen. From that day. experiments were con- tinually conducted to improve the electrical lights for use in the theatre In 1879 it was noticed that the priceless paintings in the fover of the Paris Opera House were being slowly destroyed by gas fumes, and for the first time in the history of the theatre, electric lights were considered for general illumination. FIGURE 3 The Foyer FIGURE 1 Section through entire building showing position of coves and main luminaries July 12, 1930 M o t i o n P i c t it r e N c iv s 55 The advantages and possibilities of lighting a theatre by elec- tricity were clearly exhibited at the Electro exposition at Munich in 1882. A small model theatre, completely lighted by electricity, was erected in the Crystal Palace at this exposition. Both arc lamps and incandescent lamps were employed, and, for the first time a diffused light was used for general illumination. A number ot arc lamps were suspended above the ceiling and the light projected through circular panels of ornamental glass. This method of illu- mination was extremely effective, as the unsightly lamps were concealed and a wonderfully soft diffusion of light produced. The walls were illuminated with incandescent lamps arranged to form artistic designs. The stage was lighted entirely with incandescent lamps, arranged with screens that could be mechanically operated to change from one color to another. In this same year, installations of electric lighting were made in the Savoy theatre at London and the Bijou theatre in Boston. The hi%t Xew York theatre to install incandescent lighting was the People's theatre on the Bowery, in 1885. The introduction of electric lighting in the theatre greatlv in- creased the opportunity to obtain flexibility in the control of lighting effects. In the early theatre the lighting circuits were so arranged that the stage could be flooded with any one color at any time. This arrangement, however, did not allow blending of colors. To accomplish this, a device called the dimmer was brought into use. This allowed various intensities of any one color or a com- bination of various colors. But even greater flexibility was de- manded in the lighting of the theatre, and as a result individual floodlights, spotlights, and large and small strip lighting units were used extensively. This arrangement has been greath devel- oped in recent years and today individual control of each of the units is common practice. Stage Lighting First Use The early developments in lighting the theatre were made for the purpose of improving the stage lighting. The increased flexi- bility of light control brought about the use of elaborate colored scenic effects on the stage. However, it was soon discovered that flexible light control in the auditorium of the theatre was also desirable. In this way the same elaborate color effects and variety in intensity of illumination could he obtained throughout the audi- torium as well as on the stage. Thus, an atmosphere adapted to the scene on the stage envelopes the entire audience and brings them into harmony with the actors. This is very effective in dra- matic and musical productions, but of course cannot be used while motion pictures are being produced on the screen. It is used in movie theatres only during elaborate vaudeville acts and orchestral features. Aiding Decorative Scheme The use of color lighting in the theatre has enabled the architect to carry out extensive and elaborate decorative schemes. Decora- tion alone may be dull and lifeless, hut illuminated with warm light it springs to life, and new beauties and charm are found in the decorative contrasts. An architect never designs two buildings alike, especially where elaborate architecture and ornaments are used, such as in public buildings, churches, and theatres. This is essential to avoid monotony and the principle applies to the lighting effects in a building as well as to the architecture. In the present day we have a great variety of types of architecture and ornaments which makes the field of illumination almost without limits. The movie theatre is becoming more elaborately decorated and the value of well designed lighting for utility and decoration as well as to provide comfort for the patrons is appreciated more and more by those interested in this industry. There are many types ot theatres and in each theatre special problems occur, such as mural decorations, color and material used in decoration, seating arrange- ments, and other peculiar conditions that might affect the lighting scheme. For this reason it is quite necessary that a paper on the- atre lighting should deal w.th specific examples ratner than the- atres in general. It is hoped that through these ex imples ■ ways for effectively using the electric light in a theatre may be suggested. The Byrd theatre at Richmond, Virginia, recently completed. typifies very well the trend in motion picture theatres and illustrates modern practice in the matter of theatre illumination. Aitnough this theatre is located . C. circuits are not limited to battery types oi potential source-.. By complete circuit we mean that a path be provided for the flow of electrons. It is necessary .it this time to dwell to a little greater length upon the significance of a complete circuit relative to a path for the elec- trons. An electric circuit is devised to per- form a certain function. In order to perform this function properly the current flow or the electronic How in that circuit must be at a fit-finite rate. If we express this condition in a different manner, the current flow must be of a definite quantity. Insufficient current will interfere with the proper function and excessive current Bow will do the same. Now the statement relative to a complete cir- cuit being necessary in order to have current .By John F. Rider. flow encompasses the above mentioned three conditions, but only on of these three conditions is correct. Thus one must differentiate be- tween a complete circuit and the correct cir- cuit. In many instances the correct circuit will be found to be the one which is not com- plete. This will receive more attention later in the text. Current Flow in Electric Circuit The current flow or the electronic flow in an electric circuit is governed by two factors. First, the source of potential and second, the remaining component parts of the electric cir- cuit. (Refer to Conductors and Non-Conduc- tors in Lesson 3.) Let us assume a constant value, of potential and consider the remaining parts of the circuits. It is not necessary at this time to mention specific parts or forms of parts, i. e., the exact units in the circuit. We understand one condition wherein the parts located in the circuit and connected to the source of voltage are such that the magni- tude of the electric current is correct. Incor- rect selection of the parts of the electric circuit exclusive of the batterv will interfere with the correct flo-- of current ; that is, it may be ex- cessive or insufficient. Lesson Seven The Projectionists' Round Table re- sumes with this issue of The Showman. The Rider series has been absent from the columns of Motion Picture News because of the absence of the author from Ncic York and the loss of the manuscript in transit from Los Angeles. The News regrets this unfortunate occurrence and now informs its readers that the scries zvill continue weekly and without interruption from now on. A defect created in one of the parts of the electric circuit exclusive of the battery will likewise interfere with the correct flow of cur- rent, resulting in either excessive or insufficient current depending upon the nature of the de- fect. And last but by far not the least, a break or an interruption of the circuit in the form of an "open" will also interfere with the cor- rect current flow, in this case causing a "great reduction in current flow, generally no cur- rent. It might be of value at this time to carry on in the discussion of breaks in electric circuits. The general understanding of a break in an electric circuit is total interruption of current flow. While this is true in the majority of cases, numerous instances have come to light wherein interruption of the circuit because of a break did not cause total cessation of cur- rent How. To be exact, there can be no in- terruption of an electric circuit because every- thing, even air. is a conductor and would, there- fore, allow the passage of an infinitesimal value of current, but such small values of cur- rent are useless and the circuit is classed as open. However, to get back to the original sub- ject, quite a few electric circuits employed an sound projection systems are closed by means of terminal blocks, an arrangement of con- necting terminals upon a support. An inter- ruption of the metallic link between two such terminals does not at all times open the cir- cuit because of conduction through the support upon which are mounted the two connecting terminals. These terminals are close together and cracks in the material or deposits of lint and dust close the circuit. It is true that the magnitude of current is much lower than nor- mal, but the circuit still displays the effect of being closed. Voltage and Current If a voltage secured from a battery or some other device capable of producing a similar potential is applied to an electric circuit which is normally closed, current will flow through that circuit. Assuming a unit value of poten- tial, say one volt, the value of current which will flow through that circuit is dependent upon the conducting properties of the remain- ing parts of the circuit. This property of these parts is expressed as the resistance of the parts or the resistance of the circuit. The condition of electrical re- sistance of a wire is, as has been stated (See Lesson 3, Conductors and Non-Conductors ) a function of the electronic affinity of the atom constituting the material. If the resistance is high it may be said that the rate of electronic flow is low, therefore the current flow will be low. If the resistance of the conductor is low, it may be said that the rate of electronic flow will be high and the current flow will be high. Assuming a definite atomic structure for a finite length of conductor, the resistance of the conductor is proportional to length and inverse- ly proportional to its cross section. That is to say, if we have two lengths of the same con- ductor, A being one foot long and B being two feet long and if the resistance of A is .5 ohm, the resistance of B will be one ohm, since B Fic.17 ."0 is twice as long as A. See Figure 17. On the other hand, if we have two conductors of the same length as in Figure 17A, but the cross- section of B is twice that of A. the resistance of B will be one-half of that of A. The above relation may he expressed in the formula k L K— S Where R is the resistance, k is a constant depending upon the material of the conductor, L is the length in centimeters. S is the cross section of the conductor in centimeters squared. R in this case is expressed in michroms. The Ohm The above introduces us to the term ohm. The reason for the properly of resistance pos- sessed bj a conductor has been explained. It is. however, necessary to provide a numerical ( C'outinucd on /•(.'.(;) July 12, 1930 Motion Picture News 57 LITTLE THINGS THAT MAKE BIG DIFFERENCES Booth accessories, too, have question for you. Every item had their day of revision to meet the re- offered as a part of its complete line of quirements of talking pictures. accessories Wf for "sound" has been Scores of new devices nave been thrust thoroughly investigated and rigidly on the market during the past tested. This assurance of year. Which make actual prac- ticability is of utmost importance contributions to better projection? to the exhibitor. Sound acces- Which are of doubtful tance? (Ti impor- sones are little things . . . little things NATIONAL answers the that make big differences! When you find this Stamp of Approval in advertisements of theatre equipment and supplies you know: That the National Guarantee of highest quality is coupled with that of a manufacturer; that the product may be depended upon to give satisfactory service; that it may be purchased at any National branch and that its price will be right. NATIONAL THE ATM. SUPPLY COMPANY Branches in all Principal Cities 58 MottO II P i C t II Y C N C w s July 12, 1930 Australia on A Construction Spree; Market for LL S* Equipment Grows America Leads Now, But Chances for Additional Businesses Are Considered Qood — Qermany and England, Chief Competitors C ountries of the East and Africa arc developing into important markets for equipment of American manufacture, it is pointed out in an exhaustive analysis of those countries just completed by the Department of Commerce at Washington. Hundreds of theatres are operating with antiquated projectors, most of which, the surrey reveals, hare outlived their usefulness and are ready for re- placement. The situation and the competitive factors which cuter into analyses of these territories arc covered fully in this Gov- ernment report, based on data gathered by Government representatives overseas and compiled by Nathan D. Golden, as- sistant chief of the Motion Picture Divis- ion of the Commerce Department. First instalment of the text to be pub- lished in full in The Showman Section and other editions of Motion Picture News follo-a's: AUSTRALIA From Report by Charles F. Baldwin, Assistant 'Ira tie Commissioner, Sydney The great popularity of motion picture enter- tainment in Australia and the consequent rapid increase in the number of cinemas have made that country an important market for project- ing machines and other motion picture equip- ment. Throughout Australia the construction of new theatres is progressing at a rather as- tonishing rate, and in each new house emphasis is being placed upon modern equipment and ad- vanced ideas of exhibition. In many character- istics the Australian market is similar to the American, and the growing tendency to emulate the American example in theatre management increases that resemblance. Australia's cinema equipment demands are supplied principally by the United States, Ger- many and England, in order of importance, and by domestic manufacturers. Australian manu- facturers compete mainly in the trade in acces- sories and projecting machines. In the latter they have been very successful and are offering strenuous competition to imported projectors. Three projectors of American make are the most widely used imported machines in Aus- tralia. Other foreign machines on the market are the Goertz and the Ernemann, of German manufacture, and the Kalee, made in England. Projectors of Australian manufacture are the Cummings and Wilson (C & \V) and the Gar- vey. The latter is not an important competitor, but the C & W machine is selling well and offers the most effective competition to im- ported projectors. Assisted bv a protective im- port duty, Cummings and Wilson (Ltd.), has developed a machine which is rapidly gaining in popularity, not only because of its Australian manufacture, but .also because its price is lower than that of the imported machines. It is re- ported that 200 C & W projectors were sold during \i>2'). Selection of these machines by Good Business NEED any old rags or bric-a- brac? diet Miller of the Fox, North Platte, Neb., solved the problem when he needed oiling and dusting rags for his operators and janitors. He sent tickets to all grade schools which read : "This ticket and five cents and a handful of nice clean rags will admit one child under 12 years of age to the Fox Theatre Saturday matinee." The result was that nearly every kid in town turned up with a nickel and plenty of rags. several large new theatres, including the Regent in Sydney and the Auditorium in Melbourne, is a further commentary on their popularity. In addition to theatrical machines, the fol- lowing non-professional projectors are sold in Australia : Two American machines, Pathe, and Butcher's Empire. Because of its design, another American projector is often also in- cluded in that category. Generally speaking, American amateur machines suffer because ot their relatively high price, although vigorous efforts are being made to increase their sales. The American standard projectors retail in Australia from $950 to $1,090 and a semi- portable projector sells from $290 to $415. The Cummings and Wilson machine sells for ap- proximately $875 and the Garvev for $485. The Goertz sells from £175 to £195, the Ernemann from £185 to £215, and the Kalee from $850 to $950. Among the so-called non-professional pro- jectors, one American make sells for $440, the Pathe for $220, Butcher's Empire for $290, and another American make for $315. U. S. Projectors Popular In spite of their relatively high price, Ameri- can projecting machines are popular in this market because of their advance design and im- provements. Because of these refinements, they are regarded throughout Australia as the high- est grade projectors sold in the country. The popularity of the domestic C & W machine is attributable not to new improvements, but rather to sentiment and lower price. The ma- chines are not equipped with such devices as speed indicators and loop setters which appeal to exhibitors. In some cases the inclosed fea- ture of an American machine is preferred, while cither exhibitors favor the open machine of an- other American make; sentiment in that regard is about divided. In general, the two above-mentioned Ameri- can projectors embodv all the features which appeal to the Australian buyer, an advantage, however, which is offset by a price which often acts as a sales obstacle. Projection Equipment. — Virtually all large urnan and most large suburban houses in Aus- tralia operate two or more projecting machines. The motion picture industry is conducted on so extensive a scale, and audiences are so accus- tomed to efficient exhibition, that interruptions caused by failure of one projector could not be permitted. It must be remembered that the Aus- tralian motion picture world is dominated by the American influence, and houses are oper- ated after American methods. In all represen- tative theatres, and except in the smallest com- munities, the use of more than one projector is customary. In most of the larger houses, three machines are used. Modern Machines Used Because of the absence of definite informa- tion, it is difficult to say whether or not the majority of projectors in use in Australia are old or new models. The recent opening of sev- eral large theatres in Australia has naturally resulted in the installation of new machines ; it is also known that most of the older leading houses operate modern machines. Where older machines are in use, they are made as modern as possible by the addition of new devices or by remodeling. The manager of a large Sydney firm which represents one of the leading Ameri- can projectors says that the remodeling of old machines has developed into a service of con- siderable importance. In general, therefore, it may be said that either new or improved ma- chines are in operation in practically all leading Australian theatres, and that obsolete machines are in use only in the smallest city houses or in some of the more remote small towns. Generators. — There is a good field for the sale of American generator sets in Australia. One large American company is well estab- lished in the market and does a considerable business in sets ranging in price from $390 to $475. Another American set sells complete with switchboard and all accessories for $1,580. The principal competition to American genera- tors is offered by the Compton set, of British manufacture, which ranges in price from $390 to $485. There is no domestic competition of importance, and the prospects for increased sales of .American equipment are believed to be good. I n can descents Gaining Arc Lumps. — High-intensity and mirror-re- flector arc lamps are in wide use, but they are being superseded to some extent by incan- descent lamps, although comparatively few of the latter are yet in operation because of their shorter range. The mirror arc is used in most of the larger houses, while the incandescent lamp is becoming increasingly popular for smaller theatres. Screens. — Practically all screens used in Aus- tralia are of domestic manufacture. Attempts have been made to sell imported screens, but their higher price has militated against their sale. Domestic producers, assisted by a pro- tective tariff, dominate the market, and the domestic screens have proved satisfactory. There seems to be little hope, under existing conditions, of stimulating a demand for foreign- made screens. Visual Education. — Visual education is in a i datively earlv stage of development in Aus- (Continued on page 68) My 12. 1030 Motion Picture News 59 Modify incp Troubl Forever Banished REGARDLESS of the size of your mammoth screen or the size film you are presenting, Vallen Auto- matic Screen Modifier reduces or enlarges your screening surface to the size of the film with abso- lutely no effort on your part except to push a button. t No rods,levers,wheels orcomplicated devices of any kind. Surprisingly compact and entirely fool-proof. Merely push a button and instantly, without any other effort of any kind, the screen is contracted or ex- panded exactly as you want it. Modifying curtain re- quires no additional space beyond the screen frame. Entirely automatic and noiseless. For use with Grandeur, Magnascope, Widescope or any film — you will never need any other type or kind of modifying device regardless of the size or kind of film. Designed and built by Vallen, after fifteen years of engineering practical theatrical equipment and intimate contact with the industry bringing a full knowledge of every theatrical need. The Vallen Automatic Screen Modifier is the definite, final answer to absolutely every screen modifying need VALLEN ELECTRICAL COMPANY, In Akron, Ohio For Fifteen Years Builders of Theatrical Equipment ^C^TOT^fTIZTZrSl THE VALLEN Automatic Screen Modifier is a complete unit con- sisting of a metai screen frame, to which the screen may be laced; modifier, and modifying curtains of flame- proof black velour. Simplicity of design and construction permits it to be quickly and readily installed, for no additional space is required beyond the size of the screen frame. Electrical push button control stations for regulation can be oper- ated by stage employees or direct from projection operator's room. Completely automatic, de- pendable, fireproof, noiseless and absolutely practical. OTHER VALLEN PROVED THEATER EQUIPMENT Noiseless, All-Steel Safety Track. Flying Curtain Control. Horn Track. Horn Baskets. Synchronous High Speed Curtain Control. Write for literature. VAIXE1V keen Modifier jfoi* any sisce Screen 60 M o t i o n Picture News July 12, 1930 Innovations in Entertainment World To Feature 4 "Radio City" Theatres Home of Television a M.ajor Development — Largest House in Qroup to Seat 7,000 — Broadcasting Stations to Total 27 NEW FEATURES of theatre architec- ture, innovations in equipment, which will include latest advances in the broadcasting and receiving of televised pictures, are to be embodied in the four theatres to be built in the "Radio City" project to be built from 48th to 51st Sts., fronting Fifth Ave., and from Fifth Ave. across to a similar frontage on Sixth Ave., New York. The project, to be built by the Rockefeller interests, is to cost an estimated $250,000,000 and will be leased to RCA and its subsidiaries. It will be started in fall of this year and be completed in the fall of 1933. On the site will arise a complete archi- tectural unit that will include four theatres, devoted to sound pictures, musical comedy presentations, and to dramatic productions. A symphony hall is also under considera- tion. Twenty-seven broadcasting studios, some of which would be three stories in height will be built to accommodate the re- quirements of music, entertainment, educa- tion and information that would be radiated from this center. New office buildings in architectural harmony with the rest of the development will be built to house the va- rious industries and services associated with the development of the electrical communica- tion and entertainment. The plan of construction considered by The Showman to be of interest in that it embraces on a scale perhaps never before attempted in the industry methods of com- bining commercial business structures with theatres, is outlined herewith : Fronting Fifth Ave. and forming the central structure on that side of the development will be an oval building of moderate height. Shops will be located on the first floor. The second floor will be occupied by a banking institution, and on the roof a restaurant will be built, with an outdoor promenade running around the entire building. This oval building will extend to a garden plaza that will be cut through the development and will run parallel with Fifth Avenue, from 48th to 51st Sts. The plaza, the width of which will be almost as large as the length of the average city block, will be a boulevard. Fountains, statuary and garden plots will intersperse its whole area. 60-Story Office Building Over the entire development will tower a 60-story office building in which 27 broad- casting studios will be located, extending from the west side of the plaza through to Sixth Ave. From this central office building a cor- ridor, about three stories in height, will run to the other office buildings from Fifth to Sixth Aves. The streets surrounding the new develop- ment will be widened, to give the new struc- tures fronting them more, light and air, to pro- vide better curb facilities for shops and build- ings and to add to the beauty of the whole architectural unit. Transportation arteries from various direc- tions will lead to and from "Radio City," but the traffic problem will be reduced by under- ground bus terminals and by subterranean parking arrangements that will take care of The Secret MDADIO CITY," sponsored by J\ the Rockefeller interests in association with the Radio Corporation of America and allied companies, will be the national home of television. Construction and engineering plans are progressing with that objective in view. Details of what the development will look like are outlined in the ac- companying article. thousands of cars and form underground boule- vards_for automobile traffic. In addition, plans are now being drawn for a parking tower to give additional facilities for motor parking. All deliveries within the radio metropolis will be effected from underground. The significance of the new project from the standpoint of the new entertainment arts, it is explained by David Sarnoff, RCA president, lies in the greater facilities and services which the development makes possible. "The public service," he says, "which the new arts envisioned in the era of electrical entertainment can render, it is becoming increasingly clear, will depend more and more upon the liaison they are able to maintain with the entertainment and educational arts. Technical development must go side by side with artistic development. Both are vitally necessary to each other. Research and technical progress in the communication arts would be largely vitiated if the artistic output carried did not keep nace with the needs of advancing intellectual progress. On the other hand, the entertainment and educational arts can only find their greatest expression through the vast public which the modern facilities of communica- tion provide for the artist and t]je educator. The more intimate relationship between the radio on one hand, and the stage, the screen, the concert hall or the rostrum upon the other, the greater the progress we can expect in the entertainment and educational arts. Preparing for Television Broadcasting must look towards the day when both sound and sight will be transmitted through the medium of the air, it is pointed out by Merlin Hall AileswQrth, president of the National Broadcasting Co., which will operate the new studios in the Rockefeller develop- ment. "Television, it is true, is still largely in the tod- dling stage," he states, "but the vast possibilities of sight added to sound in nation-wide broadcasting cannot be ignored in planning for the future. We are building our new studios, therefore, for tomorrow, as well as for today. We are taking into account in the development of our plans the fact that broad- casting, established upon a democratic basis in the United States, is not onlv a medium of mass enter- tainment but that it has added to the cultural and educational values of modern life. With the great theatrical and musical enterprises to be created in this development, the broadcasting center of the country will be joined in a vast artery of communica- tion with the dramatic stage, with opera, with variety, with talking-motion pictures, with the symphony hall. The artist will be at the door of the broadcasting studio, and broadcasting facilities will be at the side of every artist whose performance deserves a wide audience. "Radio broadcasting has become the recognized means for the syndication of entertainment, education and information upon a nationwide and on occasion, upon a worldwide scale. It has far from exhausted all the services that might be rendered through the medium of sound; it will have vastly greater op- portunities when television emerges from the labora- tory to give radio the new dimension of sight. The technical and artistic experience which the National Broadcasting Co., has gained in years of operation will be embodied in the 27 new broadcasting studios to be completed within the next two or three years. Some of these studios, to be two or three stories in height, will be concert halls in effect. In addition, however, every one of the four great theatres to be erected on this development will be equipped for broadcasting service. "All the theatres, in effect, will be broadcasting studios; all will be equipped for the broadcasting of sound, and eventually, when technical progress has made sufficient headway, for the broadcasting of sight directly from the stage. "Ten of the 27 broadcasting studios will be designed for photography and recording. The broadcasting building will be constructed so that radio fans may have the opportunity to see the artists at work. "Thus., with the entertainment and cultural project now announced, broadcasting will have at its call new reservoirs of dramatic, musical and entertain- ment service." Says R-K-O Looking Ahead The four theatres to be erected within the new radio city will be leased and operated by R-K-O, according to the statement of Hiram S. Brown, president. "With sound which has revolutionized the motion picture art, and with other technical developments in the offing the motion picture has become a relative by marriage to all the entertainment arts," Brown points out. "True, it has developed a technique and an artistry that is peculiarly its own, but it has at the same time widened enormously trie opportunities for the stage, the opera and for other forms of en- tertainment. "In leasing and operating a theatre devoted to variety, a second devoted to sound, a third devoted to musical comedy, and a fourth to dramatic produc- tions, the Radio- Keith-Orpheum Corp. is providing itself with the facilities for the greatest possible de- velopment of its business. It proposes to use the technique of all the arts in the creation of its en- tertainment programs and it will obtain this first- hand under this new plan. Largest to Seat Above 7y000 "Of the four theatres to be leased and operated by KK(), one wi:l be a variety theatre with a seating capacity of over 7,000 that will introduce many new conceptions in variety entertainment — an entertain- ment program that will reflect all the forms of the entertainment and musical arts. Lighting effects made possible by Tecent electrical progress and a stage built upon an engineering principle that will make it visible from all parts of the house, will be among the new features. "The second theatre which will have about 5,000 seats will be especially designed for sound motion pictures, and will set new standards, we believe, in this form of entertainment. Theatres built hereto- fore have been built upon the acoustical and visual principles of the older forms of motion picture en- tertainment, although sound has since been added to all the larger theatres. This time we shall create a beautiful theatre structure around the radio and electrical developments that have recently revolu- tionized the motion picture art. It will be a theatre built for the opportunities that sound has brought to the motion picture, and the possibilities that may flow from further technical developments. "The third theatre will be especially designed for musical comedy productions. Sound has welded music to the screen. This theatre will provide us both with a source for the development of creative talent, and with a public experimental station that will guide our motion picture directors in the presentation of better entertainment for the screen. "Finally, we shall have a theatre devoted to drama: tic productions of a selective character for the same reasons that apply to musical comedy productions." To House All Units In addition to the theatres, more than 1,000,- 000 square feet of space will be leased in the various office structures to be erected in the new Radio City by RCA, R-K-O, the National Broadcasting Co., RCA Victor Corp., Radio Pictures, and RCA Photophone, Inc. RCA will have its executive offices in the 60 story central office building. The architects appointed for this project are Reinhard & Hofmcister ; Raymond Hood, God- ley & Fouilhoux ; and Corbett, Harrison & MacMurray. •While still officially unannounced, S. L. Rothafel ("Roxv") will manage the picture theatre in the group of four proposed. July 12, 1930 Motion Picture News 61 A close-up of Model 69 5 0 installed in the Seville. As Thoroughly Moderns as their Modernistic Coverings The Steel Furniture Company theatre chairs installed in the Seville epitomize the very finest developments in modern theatre seating. Chock full of solid comfort, lending charm to an already beautiful interior through their colorful cover- ings and beautifully designed end standards, these chairs really do a great deal to enhance the pleasure of a visit to the Seville — and that, after all, is the factor that determines box office receipts in any theatre. Noiseless, perfect-functioning, made of wrought steel whicli is a great deal stronger and lighter than cast iron, STEEL Furniture chairs are well nigh mechanically perfect. A wide variety of styles and coverings allows the opportunity for beautiful individual effects. Our Planning Department and that of our distributors, The National Theatre Sup- ply Company, will be delighted to work with you. Write for your free copy of "Modem Theatre Seating" STEEL GRAND RAPIDS Furniture to. MICHIGAN 62 .1/ o l i 0 n P i c t it r e N e w s July 12, 1930 Patents: Their Function and How To Handle Them by One Who Knows The Shotvman Inaugurates a New Feature — Questions and Anstvers Column Qets Under Way with the August Edition By RAY BELMONT WHITMAN * ♦ • ♦ ♦ ♦ : A New Department WITH The Showman for July, Motion Picture News inaugu- rate a new department — devoted to patents. Arrangements have been made with Ray Belmont Whitman, patent attor- ney of New York, to advise of the latest patented inventions in the mo- tion picture field and to write frequent articles on the subject of patents and its allied fields of trade mark and de- signs. These articles will be written in the laymen's language. Mr. Whitman was for many years the chief patent counsel and consulting- engineer for a large American corpo- ration and is the author of a widely circulated book on patents. THE subject of patents is one about which we are all concerned, for prac- tically every manufacturing company in this country has been founded directly or indirectly as the result of the monopoly obtained through patents for inventions. Over 1.700,000 such patents have been issued in the past 100 years or more, and at the present time some 40,000 patents is- sue each year and an equal number of ap- plications are filed which never issue into patents. In addition, probably another 100,- 000 inventions are conceived which, for one reason or another, never reach the applica- tion stage. In these articles we will attempt to give some interesting and valuable information to the general reader on the subject of patents and inventions, and also on trade mark- and designs. The founders of the country were indeed wise men to encourage invention by putting into the Constitution in 1790 that provision which now gives to the patentee of a new invention an exclusive monopoly to prevent Others from making, using and selling it, Eor the first seventeen years after the issue of the [latent in return for its mere disclos- ure tn (he public and tree use thereafter. Our patent laws are the most liberal in the world. Nowhere else can a poor man with a good idea SO easily acquire both fame and fortune as the result of protecting and marketing it. I here is now scarcely a town, village, or hamlet throughout our broad land but what ha- at least one prominent citizen living on Easy Street in a mansion purchased from the profits of a patented invention. In fact, oine of our greatest fortunes have been made through the outright sale or royalty of these rights. It has been well said that practically all of us are original enough to have conceived, sometime in our lives, at least one really valuable invention. The trouble usually is that we don't realize this and, therefore, take- no steps to patent and market it. The Real Nature of a Patent In the beginning, it is important to cor- rect an almost. ..universal misconception which alone is responsible for many serious losses to the uninformed. A patent does not, as many believe, give to its owner the right to make, use and sell the invention. It merely gives the right to exclude others from making, using and sell- ing the invention as specifically covered in the claims of the patent. The inventor who has conceived an in- vention, providing no one else has previously been granted a patent on it, has already the right to make it, use it, or sell it, as he chooses. This is his common law right. And everyone else, as well, has the same right. The Government, by enacting our patent laws, has sought to encourage inven- tion by granting to every inventor who ap- plies, an exclusive right for the first seven- teen years to prevent others from making, using or selling the invention claimed. It. however, this right has been previouslv granted to another on any part of the in- vention, then the later inventor is just as much estopped from using the previous in- vention as is the rest of the public. Most inventors, and indeed many other- wise intelligent manufacturers and purchas- ers of patents, fail to grasp this situation. As a result, they proceed on the basis that the patent, having been granted by the Government, gives them the right to use the invention. But as most patents are in the nature of improvements over older devices, it is frequently necessary for the inventor to employ also one or more of such older devices in order to make use of his own invention. And, as it sometimes happens that some such former device or method is already covered by a patent to a prior inventor, the later inventor then finds himself in the un- fortunate position of not being able .to use himself what he can prevent others from using. This very important point should alwavs be kept in mind when dealing with patents. Later, under the heading "Infringement Searches," it will be explained how to de- termine whether or not a patent owner has the right to use the invention without risk of infringing any such prior patents of others. Xext month the Patent Editor will discuss who may obtain a patent, when it may be obtained, and on what, and will comment briefly on patent failures and patent suc- cesses, and try to point out why some men get rich and others stay poor in the held ot invention. Beginning with the next issue, also. Mr. Whitman will conduct a column under the heading "Questions and Answers." Every- one is invited to make use of this free con- sulting service. Address your questions to the Patent Editor, in care of Motion Pic- ture News ; write on one side of the paper only, and sign your full name and address. Only initials will be published, if requested. Current pattents issued by the United States Patent Office include the following: 1.759,914. METHOD OF PRODUCING FILMS FOR COLOR CINEMATOGRAPHY. Alexander Pilny, Zurich, Switzerland. Filed Nov. 5, 1928, Serial No. 317,262. and in Germany Nov. 8, 1927. 7 Claims. (CI. 88 16.4.) 1. A method of producing film strips for cinema- tography which comprises splitting a series of im- ages rectangularly and projecting them onto longi- ludinal parallel portions of a film strip by folding the strip longitudinally at right angles to present said portions for receiving the partial images. 1,761,619. SOUND AND PICTURE RECORDING CAMERA. Lee de Forest, New York, N. Y., as- signor, by Mesne assignments, to General Talkins; Pictures Corporation, a Corporation of Delaware. Filed Dec. 3, 1927. Serial No. 237. 400. 10 Claims. (CI. 88-16.2) 7. The combination with a standard motion picture camera and a sound recording attachment therefor, having a casing in communication with said camera through an opening, of means for passing the film from said camera through the opening into the sound recording attachment and back into the camera. 1,761,837. FILM FASTENER FOR REELS. William T. McCarthy, Brooklyn, N. Y. Filed Aug. 11. 1927. Serial No. 212.171. 7 Claims. (242—70.) sv>; iU-r 2E 2. A fastener for a film wound on a reel, said fastener including means to engage the end of a film, and means including a pair of members to detach- ably engage the sides of the reel, said means being resilient to actuate said members into engagement with the reel. {Continued ou page (>4 ) July 12, 1930 Motion P i c t it r e X e tv s 63 Paramount -Publix Warner Brothers Fox, Radio-Keith- Orpheum and many others COOL with KOOLER-AIRE. Fill the house with coolness and you'll fill it with people! P RE-COOLED, purified air, briskly circulated throughout the auditorium — that's the secret of the delightful results you get from Kooler- Aire, "Nature's Healthful Refrigeration." It makes you the master instead of the slave of the heat and air conditions in your theatre. You can lower the temperature and increase or decrease the air volume exactly as desired to suit conditions. Kooler-Aire is a marvel of silent efficiency. Costs less to buy and to operate. Our liberal financing plan puts Kooler-Aire profitably within the reach of every theatre. Take advantage of it this season. Put in the proved system that has made good for Paramount-Publix, Warner Brothers, Fox, R-K-O and other circuits and independents from coast to coast. May we send this book? Write today. KOOLER-AIRE ENGINEERING CORP. 1912 Paramount Building New York, N. Y. B. F. SHEARER CO.. Coast Representatives Seattle Portland Los Angeles KHfALTHFUL A « poler-A»re < AT U RE'S RtfRIGE RATION 64 M o t i o 11 Picture News July 12, 1930 (Continued from page 62) MOTION-PICTURE MACHINE. Franklin H. Avers, Portage. Wis. Filed Feb. 26, 1923. Serial No. 621,339. 14 Claims. (CI. 88—16.) 2. In a camera having an exposure opening, a plu- rality of fixed lenses in alignment with and spaced transversely in said opening, a mechanism for in- termittently advancing a film past said opening, a source of licrht. a rotary shutter shaft, a cam mount- ed on said shaft, and means operable by said cam for intermittently moving said source of light in pre- determined timed relation with respect to the film feeding mechanism relatively of the film. 1,672,470. PICTURE-TRANSMISSION SYSTEM. Frederic C. Crowe. Erie, Pa., assignor of two- thirds to S. H. Cauley and C. L. Cauley, Erie, Pa. Filed Mar. 25, 1929. Serial No. 349,754. 12 Claims. (CI. 178—6.) I. In a picture transmission system, a plurality of light responsive elements arranged to form a light- sensitive area, means for projecting an image of a picture upon said light sensitive surface, movable means interposed between said image projecting means and said sensitive area for admitting only a line of said image to said sensitive area, and means for suc- cessively associating each of the elements influenced by said image line with an output circuit. 1,762,925. SOUND FILM WITH SENSITOMETRIC SCALE. Loyd A. Jones and Clifton M. Tuttle, Rochester, N. Y., assignors to Eastman Kodak ( bmpany, Rochester, ft. Y., a Corporation of New York. Filed May 1, 1929. Serial No. 359.634. 5 Claims. (CI. 95-9.) OOOJOOOOOOJD 0 D 0 0 2 , 0 0 0 0 0 0 O 0 0 O B D 0 D D D^ I D CODDO000ODOO00O 0 0 1. A band of sensitized film having thereon at in- tervals throughout its length latent images of sensito- metric strips, and having a longitudinal series of exactly spaced perforations, each sensitometric strip image varying in exposure longitudinally of the band in an accurate dimensional relation to the perfora- tions. 1,762,939. FILM-MOVING MECHANISM. Otto Wittcl. Rochester, N. Y., assignor to Eastman Kodak Company, Rochester, N. Y., a Corporation of New York. Filed June 10, 1925. Serial No. 6,291. 1 Claim. (CI. 88—18.4.) In a motion picture apparatus having a frame and a motor carried thereby, mechanism driven by said motor and including an arm with a claw, a link piv- oted to said arm and to said frame, and means to reciprocate said arm, whereby the claw is moved through a closed path, members forming a. guideway for a film strip, a portion of said path intersecting said guideway whereby the claw may engage and move a film, and a spring between the frame and the link and adapted to oppose and be tensioned by the movement of the link when the claw is being moved along its path outside of said guideway, and adapted to assist in the movement of the link and the mech- anism connected thereto, when the claw is in the film engaging portion of its path, the force exerted by the spring alone being insufficient to move the film. 1,763,231. MOTION -PICTURE TITLE-MAKING MACHINE. Edwin C. Fritts, Rochester, N. Y-., assignor to Eastman Kodak Company, Rochester, N. Y., a Corporation of New York. Filed Aug. 26, 1927. Serial No. 215,609. 17 Claims. (CI. 88-16.) 1. In a photographing machine, the combination with an enclosed chamber having an exposure opening therein, of means for evacuating air from the chamber, whereby a card to be photographed may be held against the exterior edges of the exposure opening, and a camera on that side of the opening toward which the card is held and focused on the plane of the opening for photographing that side of the card so held that faces the chamber. 6. In combination, a support for an object to be photographed, a motion picture camera positioned to photograph a card at the support, a film footage indicator, a measuring device mounted on the support and controllable by a card positioned thereon for controlling the operation of the film storage indicator. 1,763,922. SAFETY DEVICE FOR MOTION-PIC- TURE-PROJECTING MACHINES. Joseph Ellis Cohen, Philadelphia, Pa., assignor to Sentry Safety Control Corporation, Philadelphia, Pa. Filed July 9, 1927. Serial No. 204,455. 3 Claims. (CI. 88—17.) n ' i.i 3. Fire prevention apparatus for motion picture ma- chines having a film loop guard whose upper end terminates short of the bottom of the upper magazine, a switch mounted on said guard and adapted to close an electric circuit for actuating a safety device to cut off the light rays from the film, an actuating plate for said switch, and a deflector plate secured to the bottom of the magazine and a short distance from the upper end of the loop guard for directing a broken film or excessively enlarged loop thereof against said actuating plate and preventing its passing over the actuating plate and loop guard. 1,764,066. AUTOMATIC CAMERA. Benjamin Day Chamberlin, Rochester, N. Y., assignor to Eastman Kodak Company, Rochester, N. Y.. a Corporation of New York. Filed Tan. 29, 1921, Serial No. 440,908. Renewed July 25, 1929. 51 Claims. (CI. 88-17.) 5. In an aerial camera, the combination with a camera body having a lens disposed with its axis vertical, means at the top thereof for shifting sensi- tive material in the tfocal plane .of said camera and a shutter, of a case nfounted at /me side of said body, mechanism therein for automatically and successfully operating the shifting means and shutter in timed re- lation to each other and a motor for driving said mechanism mounted on the body and having a shaft extending into the case. 1,764,201. PEDESTAL LEVER FOR PICTURE-PRO- JECTION MACHINES. Augusto Dina, Jersey City, N. J., assignor to International Projector Corpora- tion, New York, N. Y., a Corporation of Delaware. Filed May 31, 1928. Serial No. 281,873. 5 Claims. (CI. 248—17.) 1. In a motion picture projecting machine, a sup- porting pedestal having a pair of arms, a pedestal lever having an elongated slot, means for pivotally mounting said lever on said pedestal whereby one of said arms extends into said slot, and the other of said arms extends externally of said lever, a projec- tion head support carried by the front of said lever, and a downwardly extending flange formed at the rear thereof having means associated therewith for pivotally mounting the lamp house support thereon. 1,764,450. FILM-CAMERA APPARATUS. Charles F. Hindle, Ossining, N. Y., assignor to Cambridge Instrument Company, Inc., Ossining-on-Hudson, N. Y., a Corporation of New York. Filed Aug. 28, 1925. Serial No. 53,064. 5 Claims. (CI. 242—71.) 1. In a camera, m which sensitized material may be exposed, and having an opening through which the sensitized material may be fed out of the camera, a cylindrical receptacle comprising an outer cylindrical casing and an inner cylindrical casing housed in the outer casing, the casings being each open at one end and closed at the other end, the closed ends being dis- posed at opposite ends of the receptacle, the casings being provided in their sides with longitudinally dis- posed registrable openings the walls of which con- stitute cutting blades, one of the casings having a locking member for locking the said one casing against rotation when the opening of the said one casing is alined with the camera opening, the other casing being rotatable with respect to the said one casing, to aline the opening of the said other casing with the camera opening, whereby the receptacle may be mounted adjacent to the camera with the regis- trable openings alined with the camera opening to permit the sensitized material to be fed, after ex- posure in the camera, into the receptacle through the registrable openings, the said other casing having means for locking the receptacle against detachment from its mounting when the registrable openings are alined with the camera opening and means for ro- tating the said other casing relatively to the said one casing to cause the cutting blades to move rela- tively past each other to sever the material anil to close the registrable openings to render the receptacle light proof and to render the locking means ineffective so as to permit the inner and outer casings to become detached as a light-proof-unit receptacle with the severed material therein. July 12, 1930 M o tion Picture News 65 Fox Theatre Architect — Thomas \\". Lamb, N. Y. Electrical Contractor — Alta Electric Company, San Francisco. General Contractor — McDonald & Kahn, San Francisco. Consulting Engineer — Chas. T. Phil- lips, San Francisco. -tainting with light in San Francisco IN the new Fox Theater of San Francisco, the modern artist paints with light. Auditorium, stage and lobby serve as a canvas for the ever-changing scene of variegated colors. With the operation of a single switch on the mammoth Westinghouse theater switch- board, the lighting effects for an entire scene are reproduced. Colored light has a marked psychological effect upon the audience, and if controlled so as to vary from color to color with the mood of the play, brings the audience closer to the spirit of the production. Westinghouse theater switchboards can help you achieve unusual lighting effects. Obtain a copy of C. 1702 from the nearest Westinghouse office. Service, prompt and efficient, by a coast-to-coast chain of well- equipped shops Westinghouse W W S^ T 30990-A TUNE IN THE WESTINGHOUSE SALUTE OVER THE N. B. C NATION-WIDE NETWORK EVERY TUESDAY EVENING. 66 Motion Picture News July 12, 1930 Science Pointing the Way to New Standards in Field of Exhibition Equipment, Theatre Design, Lighting Constantly Undergoing Improvement, Progress Report of S. M. P. E. Indicates THE possibilities for raising exhibi- tion standards are far from exhausted. New developments, thrown into the lap of the industry by factories and labora- tories in this country and abroad, offer the wide-awake showmen opportunity to reach out into the new fields by applying to his own problem improved types of projectors, screens, and lenses and by utilizing new theories in lighting and theatre design which are constantly springing to the fore. ( rlenn E. Matthews, chairman of a com- mittee of fourteen knows as the Committee on Progress of the Society of Motion Pic- ture Engineers, makes it an obvious pro- cedure to draw this conclusion from that portion of his report which dwells at length on exhibition and its attendant problems. The report lists the source material from which the facts were gleaned, thereby open- ing the door to additional information by reference to the original. Included in the authorities mentioned there is frequent ref- erence to Motion Picture News and The Showman. As the first topic, "General Projection Equipment" is discussed. The text : A — General Projection Equipment Projectors and Projection. — Fox and Richardson150 have commented on the pro- jection equipment used for showing 70 mm. film. The projector is built more sturdily than older projectors and is equipped with a rotating shutter between the light source and the film aperture. Maintenance of uni- form screen illumination is found to be a delicate job at the Roxy where 150 amperes arc required for the long throw.1,1 An attachment weighing less than 100 pi muds has been announced for installation on a universal projector base for the show- ing of a film 56 mm. wide, giving a picture ratio of 1:2 for projection on screen 24 feet wide.152 A new model Simplex projector,1'" as well as a new assembly for older models, was announced in 1929 which incorporates as a special feature a rear shutter between the lamp house and the gate. The shutter blades are set at a slight angle to create a current of air on the gate which is claimed to lower the temperature of the gate con- siderably, to reduce to a minimum the ten- dency for film buckle, and to lower the general lire hazard. Some other features of the new model as claimed are easy and rapid change-over from disc to sound-on- film, and means for maintaining accurate focus and centering of the picture.' '' ' Hardy155 applied the results of a con- sideration of the conservation of energy principle to a discussion of the optics of motion picture projectors. Jahn156 has Progress in Exhibition THE report of the Committee on Progress of the Society of Motion Picture Engineers concerns itself largely with developments, innovations and improvements in exhibitions. This section of the re- port, full text of which is published herewith, deals with the following: A. General Projection Equipment. 1. Projectors and Projection. 2. Sound Picture Reproduction. 3. Projector, Lenses, Shutters and Light Sources. 4. Fire Protection. B. Special Projection Methods. 1. Portable Projectors. 2. Stereoscopic Projection. 3. Continuous or Non-intermittent Projection. C. Theatre Design and Installation. 1. Screens. 2. Theatre Illumination. 3. Theatre Acoustics and Construc- tion. 1 J given interesting data on transformers for use with motion picture projectors. A cue meter, consisting of a dial attached by a flexible shaft to the shutter shaft on the projector, has found practical use and elim- inates the need of a long written cue sheet. The dial is graduated in feet and is traversed by two hands, geared ten to one.157 Descrip- tions have been given by Lasally158 of two Berlin theatre projection rooms, in one of which are installed two non-intermittent projectors. A projector is available for pro- jection of Ozophane film which is 0.02 mm. thick. It employs a claw pull-down move- ment and 750 runs were made successfully at a speed of 25 frames per second.1511 Improvements in pressure, plates, claw pull-downs, change-over devices, automatic rewinds on the projector, take-up fittings, sprockets, comprise the essential features of many patents related to projection mecha- nisms.168 Sound Picture Reproduction During the winter of 1020-30, sound mo- tion pictures became such an integral and vital part of regular theatre exhibition pro- grams that their discussion is included at this point under general rather than special projection equipment, as in past reports. The problem of equipping many thousands of theatres for sound reproduction during the comparatively short period of a year and a half was a serious and gigantic task both from the engineering as well as the economic standpoint. The economic problem, iccdrding to Franklin161 has been a par- ticularly serious one for the small exhib- itor, for, while the large houses could elimi- nate their symphony orchestras and intro- duce a saving, the small house had only a small investment in its orchestra in com- parison with the cost of installation of re- production equipment. A lowering of costs on such equipment alleviated this situation to a certain extent. In the meantime, many small exhibitors installed inferior low-priced equipment with a resulting lowering of the quality of sound reproduction and an in- evitable falling-off of box office receipts. On the other hand, the steady improvement in sound reproduction quality noted in the better equipped theatres stimulated public appreciation and, according to a report by Hays, resulted during 1929 in an increased attendance of 15 per cent or 15,000,000 per- sons per week in the United States.162 The advent of the sound picture apparent- ly offered the producers a plausible excuse for the removal of concert orchestras which many of them believed had been appreciated only by an aesthetic minority. Surprisingly few complaints from theatre goers and no noticeable loss of revenue apparently sub- stantiated this opinion. Schools for theatre projectionists have been established to acquaint them with the handling of sound equipment and elaborate servicing staffs have been formed for the assistance of the theatre. Numerous prac- tical articles have been written on analysis of sound reproduction troubles, such as care of equipment, location of electrical supply generators relative to the loud speakers, causes of hum sounds in reproducers, acous- tic nature of draperies and seats in the audi- torium.163 A survey of the literature indicates that considerable attention has been paid to the problem of theatre acoustics during the early months of 1930 as the importance of this problem was fully realized. Of interest to the theatre patron is Marrisson's11'1 method for estimating by ear, frequencies from ap- proximately 50 to 400 cycles. Norris165 has described an electrical instrument called an "acousticeter" for measuring sound intensi- ties. Use of Talkers Spreads Sound picture projection apparatus is in ac- tive use on trans-Atlantic liners, in a Chi- cago hotel dining room, and even in railway cars. A successful showing on a Union Pa- cific trans-continental train was arranged during the fall of 1920.166 A Delaware cor- poration has been formed to promote a fleet of Specially designed railway coaches as the first unit of a projected nation-wide system of mobile sound theatres to present pictures in small villages.167 The first theatre for the exclusive showing of sound newsreels opened early in November, 1920, running a continuous show from 10:00 a. in. to mid- night.168 July 12, 1930 Motion Picture News 07 A description has been given of the Tobis projection equipment which is used in Ger- many and h ranee.'"-' The sound record is of variable density type. Loud speakers are mounted in sets of six on each side of the screen. Five of each set are of the electro-static and one of the electro-dynamic type. Various projectors available in Ger- many have been described by Fischer170 and Pander.171 The adoption of a standard projection aperture for sound-on-film prints ot 0.60U bv 0.800 inch is of importance as noted pre- viously in this report. It was proposed by a joint committee of technicians and engi- neers and represents a forward step toward better screening of sound pictures. Micro- phone installations connected with the loud speakers on the stage have been made avail- able for theatre managers' offices to permit the manager to give personal announce- ments about coming programs, sport events. and elections, as well as to assist in the prevention of panics in case of fire.1'2 Several articles have been written on that important subject of volume control, so vital to the interest of the theatre patron.17 ; A special fader installation operated from the orchestra floor of a New York theatre lias proven an effective means of controlling sound volume during the showing of the picture, "Rio Rita."1, ' The proper location of horns and other types ot loud speakers is still somewhat of an open question.177. Analyses of types ol loud speakers have been made by Vogt,17" and by Blattner and Bostwick.177 An audi- ble frequency selector has been designed for use in the projection room which it is claimed permits the projectionist to accentu- ate, attenuate, or eliminate certain frequen- cies delivered to the amplifier.17^ Details have been published on the tech- nical characteristics of all the sound repro- ducing equipment on the French market.1, ' The only French process which is complete from the taking to the production end is that of Gaumont. Their projector, known as "L'Ideal Sonore," uses a selenium cell illuminated with a 220-watt lamps, for sound-on-film reproduction, and is also equipped with a synchronized disc lor rec- ords. A special amplifier for the selenium cell is provided, located on the projector, and a three stage audio amplifier delivering a telephone power of 150 watts which may be located anywhere desired. Dunoyer1"1" has reviewed the character- istics of photo-electric cells with especial mention of a cell manufactured in France. Nason181 has dealt with the design of audio frequency apparatus in a series of three articles. Flectro-magnetic pickups were dis- cussed by Grouse,182 and Hatschek18:; treated the subject of amplifiers and hook-ups to minimize distortion. Sound for the Deaf Additional installations have been made in theatres to make sound pictures audible for deaf patrons. The equipment consist. of a network tapping the sound energy in the reproducing system with a separate am- plifier capable of supplying sufficient power for thirty headsets.1" ' The number of available types of turn- table reproducers continued to increase monthly for each one of which certain meri- torious claims were advanced.185 Various improvements in sound repro- duction equipment have been patented186 re- lating to synchronization of disk records with pictures, constant speed control of film Diagram (left) of Rosenberg cross-Held generator and curve (right) showing effect on voltage of increasing the amperage. Reproduced by courtesy of Dr. P. Schrott, Vienna, Austria. projectors mechanisms, tension regulators. Two other patents are interesting because of their novelty: (a) Broadcast sounds are synchronized with cinematographic films, il- lustrating the subject broadcast and pro- jected in one or more theatres, by the aid of duplicate strips, on which the speech and music are marked so the projectionist, by means of his copy strip and speed regulator, can adjust the projector to synchronize with the received sounds.187 (b) Motion pictures have been reproduced on metal film, and projected by reflected light. The sound track is produced either photographically, me- chanically, or magnetically.18* Projector Lenses, Shutters Improved efficiency has been claimed for a projector shutter which consists of three cut-out disks on separate shafts.18'1 The cen- ter of the lens is uncovered first and covered last. A number of patents1''" have been is- sued both here and abroad on improvements in lenses and shutters. The introduction of sound and color pic- tures has resulted in increased amperage for sscreen illumination with greater accompa- nying trouble from heat on the gate aper- ture. This excess heat causes the film to buckle and increases the fire hazard. To overcome these difficulties the manufactur- ers of the Simplex projector designed a rear shutter assembly for use on existing projectors which, it is claimed, effectively reduces the heat incident on the gate from a 170 ampere high intensity arc more than 65 per cent.1''' A 500 watt lamp for general studio illu- mination and a projector incandescent lamp have been announced in France which are silvered on one-half of the bulb interior as a means of increasing their efficiency.191 Naumann192 studied the light distribution over the face of a condensing mirror in re- lation to each part of the picture area. In another paper the same author gave results of tests with a novel photographic set-up which indicated that the mirror arc under average working conditions gives unequal illumination of the center and edge of the film aperture."'5 A unique generator known as the Rosen- berg cross-field generator is being marketed ')> an Austrian firm located in Vienna. An arc. such as that in a projector, may be connected directly to the generator and the voltage and current are self regulating. Two of the four commutator brushes are short circuited. When the outer circuit is closed, a magnetic field and an armature field result in the same direction, but op- posed, the former increasing slowly, the latter rapidly. The resulting field strength then becomes weaker, the potential at the brushes grows less, and the current is low- ered. A new high intensity arc was designed which is especially suitable for the projec- tion of wide film.194 Jay and Downes193 presented a useful paper at the Toronto meeting on the characteristics of high in- tensity arcs. Only three patents dealing with projector light sources have been noted since the last report.190 Fire Protection Ignition tests were conducted by the Los Angeles Bureau of Standards and Research on several different motion picture films ; the lowest ignition temperature found was 250°F.197 Cabournm reviewed various meth- ods for minimizing fire risks during projec- tion. A non-inflammable substitute for nitrate film is considered the real solution. Alteration of projector design so that the shutter would operate between the lamp house and the gate is strongly advocated for reducing the heat reaching the film. This scheme is incorporated in the new projector design previously noted under the section on Projectors and Projection. In case of a film fire, one type of fire extin- guisher releases a gas from outlets in the projector which smothers the fire.1'' The importance of the question of fire prevention is indicated by the number of patents which have been issued dealing with automatic means for closing apertures, oper- ating douses, disconnecting electrical light- ing circuits, prevention of burning of the film in case of breakage, etc.201 B. Special Projection Equipment Portable Projectors. — A new Sound-on- film portable projector equipment made by RCA was announced in October, 1929.-"" The projector and sound reproducer is housed in a metal cabinet 24 inches square and 12 inches wide mounted on four tele- scopic legs. The magazines are attached to the outside of the housing. The amplifier i- housed in a separate metal cabinet and per- mits volume control in graded steps of 2 TL* from zero to maximum volume. Accommo- dation is made in the amplifier for a second projector to permit smooth change-over. The speaker is an electro-dynamic moving coil cone type. The equipment takes about an hour to assemble. Further details have ben made available on the portable sound equipment supplied by Western Electric.2"2 The delivery and take-up reels are included on the same shaft inside i ( ontinued on page 78) 68 Motion Picture News July 12, 1930 Sees Big Market for U. S. Equipment in Australia (Continued from page 58) trana, but a promising start has been made. Several large colleges have purchased project ins machines, and efforts are being made by Harrington's (Ltd.), a large Sydney company, to stimulate interest among other educational institutions. The great popularity of motion pictures as entertainment in Australia induces the belief that the country should eventually devote more attention to education by means of the film. At present, however, stills are more widely used than motion pictures for visual education, largely because of the lack of suitable educa- tional pictures. Motion picture production of any kind has not been particularly successful in Australia, and aside from the "Know Aus- tralia" series of films, sponsored by the Aus- tralian branch of a large American film or- ganization, little has been done in the direction of filming educational pictures. It is believed, however, that a demand for these films could be stimulated, and American producers of scientific, technical, or other instructive pictures would do well to keep in touch with develop- ments. While the demand at first would prob- ably be small, a carefully planned campaign of propaganda might stimulate more widespread interest. Government departments which have under their supervision matters pertaining to educa- tion are Education Department, Bridge Street, Sydney, New South Wales ; Education Depart- ment, Treasury Gardens, Melbourne, Victoria ; Education Department, Flinders Street, Ade- laide, South Australia; Public Instruction De- partment, Brisbane, Queensland ; Education Department, St. George's Terrace, Perth, West- ern Australia ; and Education Department, Public Buildings, Murray Street, Hobart, Tasmania. Portable Projectors. — There is a fairly large field for portable motion picture projectors in Australia, and the market is considered to be open for the introduction of makes which have not yet been sold there. No portable projectors are made in .Aus- tralia, but German competition is keen. The main German make on the market is the Goertz. Some English machines are imported, but their competition is not considered serious. The machines having the largest sales are ol American manufacture. American projectors are well liked. There is, however, as in the case of the tariff general l> a preferential tariff rate applying to projectors manufactured in the United Kingdom. Tlie most satisfactory way for an American exporter to sell in Australia is generally through appointing a resident agent. German competition is so keen that it is very difficult to sell to most importers direct by correspondence uidess the product is already well known. The oversea manufacturer of portable motion picture projectors grants a maximum of 50 per cent discount to his distributor. The latter grants not more than 33J^ per cent discount to dealers. Terms of credit are conventional and differ widely. It is understood that some manufac- turers grant terms of 30 days after sight and that others require cash against documents. The terms depend upon the standing of the local importer, how well he is known to the ex- porter, etc. Many importers of American com- modities in general in Australia pay by estab- lishing a letter of credit in the United States. The purchaser of a portable motion picture projector generally receives terms of 30 days. Publix Patrons Now Can Make Own Voice Tests In accordance with its policy of making lobby and foyer space pay for itself, Pub- lix is installing Melograph outfits in 300 of its key houses throughout the country. The Melograph enables patrons, at a cost of 25 cents, to have their voices recorded on small discs. The customer speaks into a microphone, the recording being electrical. The record itself is 4^4 inches in diameter, of a verv thin composition and is indestruc- tible. The Melograph was given a try-out at the Rivoli, New York, and within the first three weeks 25,000 patrons had visited the booth on the mezzanine, the stunt being given a strong plug on the screen. The com- pany owning the device, a foreign concern, provides an attendant and there is no ex- pense to the theatre, which collects half of the proceeds. Publix Engineer Quits Dallas — W. N. Palmer, construction en- gineer for Publix here, has resigned and will engage in other business after having returned from a fishing trip. Theatre Sign Sold in Qolf Course Hook-up Watertown, N. Y. — Selling the sign of the theatre is one sure way of implanting institutional advertising, and Gus Lampe got a real break out of the stunt he arranged on a local golf course. At 300 yards from the tee, Lampe placed a sign for the Fox Olympic and the Fox Avon. Anyone who could hit the signs with a driven golf ball was given a free ticket to the theatres. The rarity of 300-yard drives held down the number of gratis tickets. Stage Shows and Lighting Control build up your Business A Showman's profits depend on the public's appreciation of his show. You can outdo your com- petitor and get your full share of the profits by installing an FA Major System of Lighting Control for your Auditorium and Stage. &rank <2idam ELECTRIC COMPANY ST. LOUIS Offices in twenty-five principal cities Arc Box Office Profits Slipping Throuon Your Fingers July 12, 1930 Motion Picture News 69 THE" Projectionists' Round Table By John F. Rider (Continued from page 56) basis for the discussion and comparison of re- sistance. Simon Ohm, a physicist, investigated the relation between current and voltage in electric circuits and the unit of resistance bears his name. It is the ohm. Expressed in a quantitative manner, the ohm is the unit of re- sistance offered to an unvarying electric cur- rent by a column of mercury weighing 14.4521 grams, having a uniform cross-section and of 106.3 centimeters in length at 0° centigrade. The resistance of a conductor is expressed in ohms or a fraction of an ohm, depending upon the conductor. Just as the volt may be expressed in decimal values, so can resistance be expressed in decimal values of the ohm or in multiples of the ohm. However, in contrast to the volt, the prefix "milli" or "micro" to ex- press a fraction or a decimal part of the unit value is seldom employed in conjunction with resistance. As a matter of fact the regular numerical value is applied to all values of re- sistance up to 5,000 ohms, as for example : 1 ohm =one ohm 1,000 ohmSi=one thousand ohms 3,000 ohms=three thousand ohms 5,000 ohms^five thousand ohms The general method of stating resistance is to employ a fractional value of 1,000,000 ohms. This, of course, applies to values in excess of 5,000 ohms. For example, the prefix "meg-' is applied to denote millions of ohms, thus, 1,000,000 ohms=l megohm 2,000,000 ohms=2 megohms 3,530,000 ohms=3.53 megohms ' and 100,000 ohms=.l_ megohm 50,000 ohms=.05 megohm 10,000 ohms=.01 megohm In rare cases values less than 5,000 ohms are quoted as being decimal values of a meg- ohm, as for example 2,500 ohms=.0025 megohm 1,000 ohms=.001 megohm 500 ohms=.0005 megohm As was indicated in the formula stated in this lesson, the letter R, represents resistance. When designated with a numerical value, the ohm is frequently indicated- by means of the small Greek letter Omega. When applied to denote megohms the capital Greek letter Omega is used. Ohm's Law If the resistance of a circuit is that force which retards the flow of current in a D.C. cir- cuit, there must be some relation between the voltage, current and resistance present in that circuit. This relation is known as Ohm's Law and employs letters to designate the three quan- tities mentioned. When expressed in the form of a formula it is Voltage E Resistance R= Current I R I (1) From this relation are derived two others for voltage and current, viz : E=RxI . (2) or voltage is equal to the current times the re- sistance and E 1 = (3) R or current is equal to the voltage derived by the resistance. These three equations indicate a very defi- nite relation between the three quantities. Re- ferring to equation (1), the resistance varies inversely with current when the voltage is con- stant and is proportional to the voltage when the current is constant. Referring to equa- tion (2), the voltage is proportional to either the resistance or the current when either one is constant. The current, as shown in equa- tion (3), is proportional to the voltage with the resistance constant and is inversely proportion- al to the resistance with the voltage held con- stant. Generally speaking, all electrical circuits possess resistance and it is possible, as will be shown later, to consider the components of electrical circuits by a study of the various el- ements which control the current flow within that circuit. Resistance in any circuit is rep- resented by a vertial or a horizontal zigzag line, as shown in Figure 18. The two straight FIG. 18 (^/vVVWVVW lines joining the extremities of the zigzag lines represent the connections thereto. The plane of the line representing the resistance is op- tional on the part of the illustrator. Ohm's Law of Importance Before closing the subject of the. relation between current, voltage and resistance in this lesson, we take this opportunity to stress a few facts. First and foremost is the tremendous importance of a thorough understanding of Ohm's Law. It should be known frontwards and backwards. It is present in every electrical circuit. A study of current or voltage in any circuit is impossible without Ohm's Law. Although we are still in the very elementary part of this course, we warn the reader that this relation is vital when considering A.C. ; when studying the action of the vacuum, tube, when studying the action of amplifiers, the process of amplification and sundry other de- tails. Too much time cannot be spent upon Ohm's Law. The greater the degree of com- prehension the more readily will one under- stand what is taking place in an electrical cir- cuit. Resistance of Electrical Devices Wire constitutes a large part of the de- vices employed in electrical systems. Carbon and graphite also find application and, in some cases, vaporized metals are also used. But whatever the device, all circuits possess re- sistance. Hence some current controlling in- fluence is to be found in each and every sys- tem. If we can consider the simplest electrical circuit it would be a battery or even a single cell with a very short piece of wire connect- ing the two terminals, as in Figure 19. FIG. 19 B WW\AAAAAA_ R. FIG.20 That piece of wire connecting the two termi- nals of the battery would allow the flow of current, ye,t it would not allow the flow of an infinite value of current, since as small as it may be, it still possesses the property of re- sistance and, as such, introduces a limiting agent upon the current flow. It is, therefore, possible to illustrate the electrical circuit shown in Figure 19 in the form shown in Figure 20, where R is the resistance of the circuit. Of course, R can be a special resistance present in the circuit, introduced to deliberately limit the current flow. If such a resistance were present in the circuit shown in Figure 19, that shown in Figure 20 would still remain as il- lustrated. The three quantities present in Ohm's Law are present in Figure 20. E is the voltage of the battery, B ; I is the current flowing through the circuit and R is the resistance of the cir- cuit, or, if the reader so desires, the resistance of a resistor deliberately introduced into the system. If we allot arbitrary values for two of these three quantities, say for the voltage and the resistance, we can solve for the third. Suppose that the voltage is one volt and the resistance is 10 ohms. The current can be de- termined by means of equation (3) or 1 10 = .1 ampere Suppose that the voltage is 100 volts and the resistance is 5 ohms. According to the form- ula the current will be 20 amperes. Let us now imagine that the voltage re- mains at 100 volts, but that the resistance is changed to 10 ohms Instead of the original 5 ohms. The new value of current will be 10 amperes. It is evident that if the voltage is held constant and the resistance doubled, the current will decrease to half its original value. Thus, with the voltage constant, the current varies inversely with the resistance. Suppose that we do not know the value of the voltage, but know that the current is 10 amperes and the resistance is 10 ohms. Ac- cording to equation (2) E x 10 x 10 = 100 volts If we now reduce the resistance to 5 ohms and note that the current increases to 20 am- peres the voltage E will be E = 5 x 20 = 100 volts. Let us now imagine that we do not know the resistance of the circuit, but know that the voltage is 100 volts and the current is 10 am- peres. What is the resistance. According to equation (1) R = 100 10 10 ohms. Suppose that a change ensues in the circuit and with the voltage held constant at 100 volts we note that the current has increased to 20 amperes. According to the formula for re- sistance, the circuit resistance has been low- ered to 5 ohms. It is evident that with the voltage held constant the resistance varies in- versely with the current. The fact that the values of current or voltage or resistance are less than unity displays no influence or causes no change. The fact that one value is expressed in units does not mean that some other may not be expressed as a dec- imal. Thus if E = 10 volts and R = 1,000 ohms, 10 I = = .01 ampere or 10 milliamperes 1000 As in the case of resistance and voltage, cur- rent values in many circuits are frequently less than unity and certain prefixes are applied to denote a decimal part of the unit value. Thus the prefix "milli" signifies a thousandth part and the prefix "micro" signifies a millionth part. Sometimes the term "milli" is abbre- viated as "mil." Photophone Offered With Film Reproducer Only Sound-on-film reproducer only now may be purchased from RCA Photophone in its small house equipment. The sound-on-film reproducer is to cost $2,500. The combina- tion film and disc reproducing equipment is priced at $2,995. There is to be no change in the equipment, according to Sydney E. Abel, general sales manager of the com- pany. 70 M o t i o n P i c t u r e X c U3 s July 12, 1930 Stage Shows in Film Theatres Out — Roxy {Continued from page 51 ) lie continued, "every word that you write and speak will have a lot of meaning" and sin- cerity about it. If you slash a lot of adjec- tives and try to bolster something up that you don't believe in yourself, you are doomed to failure. It never works. The truth fundamentally, and always the truth. You can't go wrong if you tell the truth." No one can tell, said Roxy, what is the prevailing type of picture, taking occasion to rap the "follow-the-sheep" practice in production. "1 hope the producers won't rush pell- mell into the production of a certain kind of story that has proved its success on a previous occasion," he declared. "One pro- ducing" company may build a picture, a gangster picture, that has been a success. Then, all producers try to run gangster pic- tures. It is a peculiar thing in the show business, gentlemen, but a thing may be a success on Monday and a flop on Wednes- day. You never can tell. The psychology of the public is such that it moves so rapidly you can't just exactly tell what is the best type. "Any picture that is well made, beauti- fully directed, with sincerity of purpose and thought, and that has the elements of in- terest, pictorially and otherwise, will be a success. It all depends on how well it is made and how cleverly it is presented to the public as to the nature of its success. It would be silly for me to come to you and tell you that this or that kind of picture is the greatest kind of a story you could give to the public. "That brings me to another point. The axiom of the showman of yesterday was to give the public what it wanted. That is, to a great extent, the byr-word of every showman of today. However, it can't be done for two very good reasons. The first is, you don't know what the public wants ; and second, the public does not know what it wants. "I would say this : that it is very difficult to get a new story ; get a new angle, be- cause the whole thing revolves upon this premise : it is how the story is told. Some people can tell a story and it won't be funny at all. Another fellow can tell it in his own way and you will holler your head off. That is true of production. It all depends on how it is treated. The elements of a good pic- ture are : good story, good photography, well directed." Color Called Great Problem Color in pictures, Roxy feels, presents a great problem, pointing out that color "is again to pictures what sound is ; it is almost identical. Of course you know that the color pictures, just like the sound pictures, are an illusion. There isn't any question about that. It is simply an illusion so cleverly done that you really don't know the differ- ence until you hear the real thing. Color takes away some of the things you saw in the picture and brings in other things with- out any effort. "Color, in my opinion, is all right if in- telligently used. There is a great develop- ment coming in color. 1 would rather not say much about color. Some of us like to see pictures in color while others don't. It would not be fair, I think, to express an opinion on it, especiallly in its present stage. Let us see what happens. Sound is going through a great improvement, too." Escalators, a New Idea for Theatres (Continued from page 42) nated at night time. Attendants will al- ways be in charge and it will be re- served lor the use of patrons exclusively. Decorative fencing, offset by shrubbery, will surround it, as the parking space will front on a residential thoroughfare which it was necessary to re-zone for business purposes in order to make the project possible. The deal for the Paramount site was but recently consummated. The initial lease consideration was $340,000. Final details of the plans for the theatre now are being worked out by the architects and construction will probably be begun this summer, with completion by the fall of 1931. Install Address System Sound Systems, New York, has installed a public address system at the Central Union Bus Terminal, New York. The device is an automatic announcer of the arrival and de- parture of buses. Sound Systems, incor- porated May 29, synchronizes pictures, re- cords radio broadcasting programs, and manufactures recording and reproducing equipment. The officers of the company are : Owen S. Lieburg, president ; Clarence P. Wood, vice-president and consulting en- gineer ; Stewart B. Moss, treasurer and gen- eral sales manager ; J. Sidney Medd, secre- tary and chief designer, and Allan Mc- Donough, engineer and draftsman. Racon Horns & Units are covered by U. S. Patents Nos. 150771 1- 1501032-1577270- 73217-73218-1722- 448-1711514. Innumerable Theatres are equipped with RACON Speakers Because Is Racon's latest development. This Horn is especially adapted where there's inadequate space between screen and wall. Air Column slightlv less than 10 ft. Depth 30 inches. Bell 30x40 inches. Weight 30 pounds. Products are Leaders in the industry Amplifies as perfectly as the parent horn. No. 4320. on both speech and music. Yes, you'll find the same full, rich tones of musical reproduction and the same clearness and distinctness of speech that is only possible with RACON Horns and Units. Patented non-vibratory, non-porous material and construction, plus light weight, which make for perfect results and maximum convenience. These outstanding features of RACON products have made imitation and competition impossible. Protect vourself against patent infringement suits by using RACON Horns and RACON Units as these are fully protected by patents. Improve your Sound Equipment with RACON Speakers and Watch Results! OUR LATEST CATALOG IS YOURS UPON THE ASKING [\AYAAl ELE^TKIV VA. lAlV. Specialists in Acoustic Chambers Factories: 18 to 24 Washington Place, New York ST.OTOH. BUCKS. ENGLAND and 3 SfUTUAL ST.. TOIIONTO. CANADA Racon Giant Electro- Dynamic Type Horn Unit July 12, 1930 Motion Picture News 71 Projector Aid to End Fire Hazard? A REAR Shutter Assembly, designed to eliminate fire hazard by reducing heat and to remove buckling of the film, is being placed on the market by International Projector Corporation for all booths equipped with Simplex machines. The new assembly includes a number of features claimed by International to be ex- clusive with the Super Simplex, such as a new type gate framing device, a pilot lamp assembly and a shutter adjusting mechanism. The advent of sound made it necessary to discard the old type of opaque screens in favor of perforated screens to pass through. It has been estimated that porous screens have reduced the light from one-quarter to one-half, thereby making it necessary to step up the amperage in order to secure the necessary brilliance on the screen. This resulted in warpage and damage to the rear of the mechanism, tended to develop buckling of the film and a corresponding percentage of distortion on the sound track. Elimination of these two defects has been a problem, but the increased fire hazard de- veloped through use of the higher amperage has been far more serious. It has been realized that the film has never been adequately protected by cooling devices during its transit through the projector, but due to relatively lower amperages and vari- ous protective devices on the projector, the fire hazard has not been a particularly seri- ous problem. With the introduction of sound, the greatly increased amperages in- creased the hazard to such an extent that fire authorities throughout the country have become very much interested in the matter. This may in the near future culminate in laws being passed, which will compel users of equipment to provide adequate means for cooling the film. International claims the Super Simplex has anticipated this and now provides "a certain solution" for the fir.e hazard prob- lem. "Attempts have been made in various ways to reduce heat and eliminate buckling," said a company official, "but the results have never heretofore been satisfactory. The most successful efforts to cure this serious evil have been through the use of the rear shutter but practical difficulties were en- countered which required long and careful study and much engineering skill to over- come. It is a great satisfaction to the International Projector Corporation to make this device available to users of regular Sim- plex equipment. The rear shutter assembly entirely meets the exacting demands of pres- ent-day projection by providing more light and at the same time reducing the heat at the aperture. "Illumination is increased greatly, the per- centage increase depending on the focal length and type of lens being used, and the heat at the aperture plate is reduced between fifty and seventy-five per cent. This re- markable improvement is due to interposing the new shutter assembly between the arc lamp and the film thereby making it unnec- essary to use heat plates or shields in prox- imity to the film. The blades of the shutter in their new position immediately eliminate fifty per cent of the heat from the arc and, in addition thereto, further large de- crease in heat is obtained by using this shut- ter to create a partial vacuum at the aper- ture and set up an air disturbance in the \'ew Rear Shutter Assembly. showing I i i mhly bracket atta In ,1 to Simplex met hanism. Regular Simplex projector with new Rear Shutter Assembly attached. beam of light which accomplishes the de- sired result. "The air current set up by the shutter will positively keep the film cool and there- fore prevent buckling. The width of the near shutter blade no longer depends on the size of the lens so that a shutter using a ninety degree effective blade can be used with a lens of any diameter, while with the old type shutter a minimum of one hundred and two degrees was necessarv." Television Films on Regulat'Size Screen London — Demonstrations of televised pic- tures on a regular-size picture screen are planned by the Baird Television Co., which is said to have a new process enabling pro- jection of a screen image as brilliant as pictures seen on ordinary television appa- ratus. Handling C & W Projector Sydney — Greater Australasian Films, cine- machinery division, has taken over the dis- tribution of the Cummings & Wilson projec- tion machine for Australia and the Far East. A price of $560 has been set for the mech- anism, top arm, and magazine. It is re- ported that there are 440 of the C & W machines already in use in Australia out of a total of about 2,000 of all makes. Offer Hearing Device Stock Hearing Devices Corp., which manufac- tures and distributes the Theatrephone, de- vice used to enable the deaf to hear talking pictures, is issuing $200,000 of preferred and common stock. The stock is sold in $50 units. Armstrong Offers Masking Device San Francisco — -Armstrong Studios has completed development of a complete, flexi- ble sound screen unit, electrically controlled from the booth. It consists of an all-steel frame with maskings, enabling the projec- tionist to change the size of the screen from standard to Movietone, Grandeur or Mag- nascope size by push button control. It can be counter-weighed and taken away, the same as an ordinary curtain. A [askings are made in black velour oper- ating on a slot and lift arrangement and can be changed to any desired size, through use of preset contractors. The entire opera- tion is handled by chain drive over sprock- ets, eliminating possibility of slipping of cables or ropes over pulleys, a drawback of some devices of the kind. The steel frame is built with sufficient bracing to permit installation of new type shallow horns which fly with the screen, and clear the stage with one operation. New Amplifier Marketed By Amplion Corp. of Am* Amplion Type PA50-P power amplifier has been placed on the market by the Am- plion Corp. of America, New York. The technical details of the invention will not be disclosed until patents have been granted. However, it is said, it now is pos- sible to modulate two 50-watt power tubes with one type-224 screen grid tube. The 224 tube operates directly from a standard pho- nograph pick-up. The Amplion amplifier utilizes two stages. A 224 tube is used in the first stage and two 545 tubes (50 watts each ) are used in the output stage. Two half-wave 566 rectifiers are required. If it is desired to use smaller power tubes, 51 l's may be substituted for the 545's by changing a few registers. This two-stage amplifier has a gain of 65 T.U.'s, it is said. The two 50-watt tubes are driven at their full wattage capacity by the 224. The latter, when in operation, is excited by the standard phonograph pick- up. Australian Device Will Be Offered by New Firm Washington — Marketing of the Magna- ( ousta reproducing equipment under a flex- ible four-year leasing plan is being under- taken at Sydney, Australia, by a company being formed for the purpose, state advices to the Dept. of Commerce. The machines will be sold under a leasing system aimed to fit the buyer's financial sit- uation, extending terms over four years without interest. If a buyer can not afford standard rates, they will be altered so that payment can be made as a running expense rather than heavily taxing the purchaser's finances. One feature of the unit is a clutch sys- tem of bringing the biograph into line with the movietone and the power. The tendency for film buckle and wear is lessened by a full-elliptic gate, it is said. Only four valves are used in the equipment. 72 M o t i o n P i c t u r c N e w s July 12. 1930 Pyroloid Adds To Athol Plant Athol, Mass. — Pyroloid. which is special- izing in dresser ware for distribution in theatre contests, is adding a new unit to its factory here to take care of the increased business which followed its advent into the theatre field. All types of theatres now are featuring Pyroloid contests, it is stated. Jack Bullwinkel is New England representative and E. D. Deutsch of the Import Film Co., Cleveland, is distributor through the Missis- sippi Valley. Pyroloid campaigns are from 26 to 36 weeks in length. Sentry Now Handling Home Talker Device Philadelphia — Sentry Safety Control has taken over distribution of Sentrola, home talking device. The equipment was demon- strated at the radio show held in June at Atlantic City. Volume production is planned. The apparatus can be attached to any radio set, Sentrv declares. Richmond. — A. O. Budina, formerly with John Eberson, and O. E. Hempel are open- ing an architects' and engineering office here. Minnesota Supply Firm Moves Minneapolis — Northern Theatre Supply Co, and the Synch rotone Co. has removed headquarters to Minneapolis from Duluth. Safety Projector Co., manufacturer of Zenith projectors and Zenith sound equip- ment, is remaining at Duluth. Northern Theatre Supply was founded nine years ago by S. J. Segal. Two years ago he formed the Synchrotone Co. Segal is gen- eral manager at headquarters here. Hub Cyclorama Gives Stage Perspective and Depth No modern stage is complete without cyclorama lighting — and Hub Cyclorama is both highly efficient and readily adaptable. By its use back stage perspective and depth can be secured. The Hub Cyclorama is designed so that the light units are evenly spaced over the entire area for each color used. A complement of five colors can be used with individual units of 500 watts each. Theatre executives interested in improving their stage lighting equipment should avail themselves of the Hub Service which is placed at their disposal without any obligation on their part. The Cyclorama is only one of the many Hub items which can be used to advantage in any motion picture theatre. Our complete Line is described in our comprehensive new catalogue. Write now for your free copy. HUB LLECTRIcGONmNY Sound Reproduction Equipment Stage Switchboards Footlights Borderlights Stage Pockets Emergency and Exit Lighting Units Cove Lighting Complete Theatre Lighting Equipment Factory and General Offices 2219-2225 West Grand Avenue Chicago Telephone Seeley 6440-1-2-3 Branch Offices in New York, Toledo, Milwaukee, Minneapolis Exit Signs Spotlights Service Boards Panelboards Usher Signals Directional Signs Flood Lights Mobile Flood Light- ing Equipment Add to House As Demanded (Continued from page 39) type are also to be found on the mezzanine foyer. The architects have achieved something distinct in their design of the theatre's name sign above the marquee. Its height from base to tip is 80 feet. It is V-shaped, angling back to the wall line of the building on two sides against large stone pylons with ornamental decorations. The sign proper is painted to harmonize with the color of these stone pylons at the sides. It is illuminated by both bulbs and neon tubing. The marquee, likewise, is painted to harmonize with the' building. Thus, both marquee and perpen- dicular street sign are included in the main facade as one integral part of the building. Facade Called Inexpensive The architects state that it has been shown by the Gateway that a great saving in cost can be effected by this facade design. More- over, they state that inasmuch as the large vertical street sign plays such an important part in the theatre's function, they endeav- ored to make of it a feature, and in so doing subordinated every architectural element thereto. The canopy contains myriad lights which, because of the theatre's' location, provide both a colorful and spectacular display which can be seen at night for miles around. Special precaution was taken in planning the Gateway in both shape and proportions so as to obtain the best possible sound re- production. The results are manifested in the opinions of sound experts here who de- clare the acoustics of the house to be on a par with that of any theatre in the city. The latest supplementary equipment has been installed throughout the house. Heat- ing is by the down-feed system of ventila- tion, by which air is forced at the top and rear to find outlets at the lower portions of the auditorium, foyers and lobbies. The latest type cooling system has also been in- stalled and is in operation. Chenille Rugs Standing Cited Amsterdam, N. Y. — Chenille construction in rugs is holding up in theatre popularity, despite the competition of broadloom pro- duction in all other types of weaves, ac- cording to the Mohawk Carpet Mills. Introduced into the United States as late as 1909 and not getting into quantity pro- duction until about 1916, the chenille weave i- being used in a number of theatres. The United States biennial census of manufac- tures for 1921 gave a national production of 3(>7,0()() square yards and a total value of $3,000,000. This production increased in 1923 to 552,000 square yards, in 1925 to 437,000 square yards and 1927 to 456,000. The census for 192°, which is to be made public some time this summer is expected by the Mohawk firm to show a marked increase over the 1927 figure. New orders placed show an increase in the use of color and a wider acceptance of design motifs. July 12, 1930 M o t i P i c t it r c N c 7c 73 A Low-Priced Electrical Curtain Control Unit A compact, simple, practically designed and efficiently operated curtain control unit offered at a remarkably low price. Readily installed on any stage, economical in operation, proved in perform - a n c e by years of service thruou t theworld. The complete unit, Electric Operator and 35 foot Traveler for only $150.09 f.o.b. Akron. The ECONOQUIPMENT MFG. CO. 225 Bluff Street Akron, Ohio TRADE MARK E2 V'Li ---' I . . :, IJMfc.W *#*.. «. WWW tOWRL -..-..-^ chic*,© 0 THE BRENKERT REFLECTOR ARC LAMP... VABE&BBWM Users of low intensity lamps will ob- tain the utmost in increased light on the screen by installing Brenkert Low Intensity Reflector lamps. The up-to- date design and construction of the Brenkert lamp meets modern conditions and requirements which are not the same today as two or three years ago. Brenkert low intensity lamps are sold and serviced by progressive independ- ent supply dealers throughout the United States and Canada. See your independent dealer or write us direct. The plant that Brenkert quality and dependability built. BRENKERT LIGHT PROJECTION CO. St. Aubin at East Grand Blvd. Detroit, Michigan 74 Motion Picture News July 12, 1930 O. F. Spahr New Enterprise Projector Ready CHICAGO— A projector for both sound-on-film and disc, complete in itself, has been developed by the Enterprise Optical Manufacturing Co. This new projection machine is placed on the market fully equipped for use with either reproducing method. It requires no further assembly of separate units or ad- ditional accessories. Complete in itself, it is ready for use at any time. "Good sound and good projection must go hand in hand," de- clares O. F. Spahr of the manufacturing company, in announc- ing the new projector. "Any betterment of the one is offset in the event a comparable improvement does not take place in the other. It was with this belief, and on this principle, that the Enter- prise Optical Manufacturing Co. undertook to develop a projection unit which would be suitable for all modern projection and sound reproduction requirements in itself. In this way, the maximum benefit of sound and projection improvements are linked to- gether and incorporated in a single projec- tion machine having a dual use." For Large or Small Houses The new Motiograph equipment is of such design and dimensions that it can be installed in large and small theatres, the assembly requiring no more floor space than the regular standard projection equipment. In the design, special care has been taken to eliminate noise and produce a smooth running unit. The base of the projector rests on rubber cushions. It houses a one- third h.p. motor operated by an automatic push-button type switch having a lag ol approximately two seconds. The turntables are mounted on a base under the lamp house in a manner which, according to the manufacturers, eliminates any transmission of machine noise through the loud speakers. The reproduction of needle scratch has been reduced to a mini- mum without the aid of filters. A new feature of the equipment is the type of disc weight used. It operates by means of a button on the top of the weight which is depressed when it is applied to the turntable spindle and which has an auto- matic locking feature. All power for the motor is transmitted by means of a chain drive through a jack shaft nil tile front of the base. This jack shaft transmits power to the projector and sound- on -film unit. It is possible to tilt the machine through twenty-eight degrees without altering any of the power-driving units, the manufac- turer says, which permits it to be adapted for an) degree of projection angle without mechanical alterations. A hand-wheel coupled through bevel gears permits this function and provisions are made so as to lock equipment into place after the proper angle i- obtained. At the end of jack shaft there is mounted another hand wheel which is knurled and permits the operator to frame and time mechanism without reaching around to the opposite side. All wiring for sound and power are brought through the base and terminate on accessible terminals and fuse blocks. Some of the Features The sound box mounts directly under the projector head, and is driven by means of chain through a twenty-two pound flywheel filter. The mechanism for film travel through sound box over the aperture block is continuous at ninety feet per minute. The film travels, over a series of sprockets and the aperture block. A gravity tension roller is used so as to permit the proper tension on film as it travels over block. Accurately adjusted end rollers permit the film at all times to be in the proper position for sound track register. The P. E. cell is mounted and housed in a specially designed case so wired and ar- A complete unit consisting of Motiograph projector, sound-on-tihn and sound-on-disc combined in one. No attachments Operadio speak: i which is standard equip- ment with new \totiograph sound projectoi it nit, ranged that the so-called "surface noise," sputtering, crackling, etc., are reduced to a minimum. Another feature is the sound lens unit assembly. It consists of a com- mon barrel mounting approximately Yt," x 3" — into which is incorporated the lens sys- tem in conjunction with a ground ej.tss prism. This arrangement is claimed by the makers as an exclusive feature of their sound-on-film unit. According to Enterprise it permits the Building To Aid Seating Company Chicago — Resumption of theatre building and re-equipping is expected to reflect fa- vorably in business of American Seating Co., during the remainder of 1930 and in 1931. The company now is declared operat- ing at a profit, although the second quar- ter net is not expected to overcome the loss of $108,460 suffered during the first quarter. This compares with profit of $41,645 in the corresponding quarter of 1929. Regular quarterly dividend due July 1 was omitted. The company's first quarter loss is at- tributed directly to the curtailment of the- atre building activity during 1929, due to mergers in the industry. Twenty-three per cent of the company's business is theatre, lodge and auditorium seating furniture, 45 per cent school and church furniture and supplies ; church seating, 18.5 per cent, and miscellaneous seating furniture 13.5 per cent. use of low amperage, low voltage exciter lamps, and permits them to be worked below their specified ratings and transmits at least 300 per cent more light flux and is not critical in adjustment as it cannot become clogged up with dust, dirt or grease. It projects a rectangular beam instead of form- ing a slit beam by the mechanical means of cut-off. The exciter lamp unit is so arranged that any position of adjustment is possible for good optical alignment of filament with sound lens. Two exciter lamps are pro- vided, one being used while the other is in reserve, pre-focussed. Tied In With Model rrH" The Motiograph De Luxe Sound Equip- ment comes equipped with the latest type Motiograph projector mechanism, known as the Model "H" which uses the rear type, horizontal-cylindrical shutter. It is claimed for this shutter that it is of efficient and economical design and a marked improve- ment in the aid of good projection over that of the rotating, front-type of disc shutter heretofore used. It is designed to keep the film cool and clean, keep the aperture cool and free from dirt and fuzz ; it is said to reduce the heat on film 62j^ per cent, and to increase the light value of projection 15 per cent plus. The amplifier equipment is of a recent development, described as employing less tubes than heretofore thought possible to obtain sufficient power output. In designing the amplifying equipment a circuit was de- veloped reputedly capable of reproducing with a high degree of fidelity all frequencies from 60 cycles to 10,000 with 20 watts of undistorted quality output. Only four stages of amplification are em- ployed for the reproduction of sound-on- film, and two stages for disc reproduction. The amplifier is of rack design and assem- bly. The Operadio speaker used is of the latest design, of uni-directional features, and is approximately 5' 6" high by IS" deep, and is of a bowl shape. It takes up a minimum space behind screen and has incorporated in it features of both the dynamic and horn type speakers, according to Enterprise offi- cials. July 12, 1930 Motion Picture News 75 Between Scenes — when seconds count! ELECTRICAL Connections to stage lamps and other lighting equipment must be made with the utmost speed — yet safely and securely — then it is that Kliegl Plugging Boxes and Kliegl Pin-Plug Connectors prove their worth. For thirty years Kliegl Brothers have been foremost in the ■ develop- ment and manufacture of electrical fittings for the stage, and today their products are everywhere recognized as standard of perfection. Use them in your theatre. ~ Illustrated Bulletins forwarded on request. Spotlights Floodlights Sciopticons Footlights Borderlights Exit Signs Aisle Lights Dimmers Color Wheels Color Frames Color Rolls Color Boxes Music Stands Connectors Plugging Boxes Floor Pockets Scenic Effects Shutters Color Mediums * n'd- Caps Lamp Coloring Terminal Lugs Resistances Stage Cable Universal Electric Stage Lighting Co., inc. 321 West 50th Street N EW YORK. NY. CINEPHOR » » LENSES « « NOTED FOR FLATNESS OF FIELD THE rigid tests to which Cinephor Lenses are subjected before ^~~~~~^^^^^^~~^^~ leaving the B&L Factory are your guarantee of the highest quality Projection Lenses. The test for Flatness of Field — illustrated above — is based on comparison of different areas of the lenses. This assures you of that absolute uniformity so necessary for perfect projection. All Cinephor Lenses are so critically tested and so uniformly dependable that the purchaser finds it unnecessary to make any selection for quality. BAUSCH & LOMB OPTICAL CO. 678 St. Paul St. « » Rochester, N. Y. Makers of Orthogon Eyeglass Lenses for Belter Vision WHEN the thermometer reaches 100 degrees or more, you can be sure that there is one cool spot in town — the thea- tre equipped with "Silent as the Sphinx" This cooling and ventilating system gives instant relief from the scorching sultry weather outside. From every seat in the house people can enjoy its brisk, re- freshing currents. Simple to install in any theatre, old or new. Costs less to buy and to operate. Pays tremendous profits in increased box office receipts all summer. Gives perfect ventilation without drafts through- out the year. "Quiet cooling for sound films" Arctic Nu-Air operates so noiselessly that it does not interfere with even faint whispers from the reproducer. BAU SCH fi LOM B Used in more than 4,000 theatres. Find out all about this proved, low-cost sys- tem. Write for detailed in- formation and this book, "Cool Breezes for Hot Weather Profits." ARCTIC NU-AIR CORP. 821 Kennedy Street, N.E. MINNEAPOLIS, MINN. Pacific Coast Distributors: B. F. SHEARER CO. Los Angeles Portland Seattle 76 Motion Picture News July 12, 1930 Don't Use Wrong Lamps, Warning Outlet voltage tests made with a socket voltmeter, which can be obtained from any power company, are suggested by A. D. Bell, General Electric lighting engineer, as a means for determining whether outlets are delivering proper current voltage for the wattage of lamp required. Bell stresses the importance of using lamps of the proper voltage, stating the use of the wrong type causes loss of efficiency and is extravagant. Voltmeters now are available, he says, which will record aver- age voltage delivered over a period of hours, noting all fluctuations and denoting the proper lamp required for maximum ef- ficiency. Even though a power company may de- liver the voltage the theatre orders, inabil- ity of the house's wiring circuit to carry the load to which it is subject may cause sev- eral volts' drop in delivering the current to outlets, according to Bell. In the older houses, particularly, difficulty along these lines is experienced. A constant ratio of 1 to 3 exists between the percentage of voltage lost and percent- age of illumination decrease, Bell states. Thus, where there is a drop of one per cent in voltage, there will be a three per cent drop in lamp efficiency and a resultant three per cent drop in illumination. This, he warns, often leads a theatre man- ager to order lamps of higher wattage than are required, wasting current and money. Atlantic City, N. J. — One of the features of the "Hollywood Motion Picture Exhibit" on the Steel Pier is a permanent display of the Brooks Costume Company, consisting of orig- inal costumes made for stars. The idea sug- gests duplication by showmen either through store tie-ups or by utilizing their theatre lobby space. Sound Trailer's Spot After News Atlanta — Sound trailers of special enter- tainment value should follow the newsreel on the program, in the opinion of Emmett Rogers, district manager of Publix. Trail- ers on other subjects should follow the last subject on the program, he says. "I have noticed many instances of sound trailers containing revue scenes which pre- ceded singing and dancing shorts," he de- dares. "Such trailers have a tendency to be hurtful to this type of unit when placed in close proximity, and probably can best be used at the end of the program. "If the talking trailer has little enter- tainment value, judgment should be used as to whether or not it should be utilized fol- lowing the news. "In every possible instance, particularly in houses with effect machines, special treat- ment should be given to the sound trailers. We want to keep the shows moving in prop- er sequence and without any draggy spots, if it is within our province to eliminate them." Ear Phones for Deaf In West Coast Houses Los Angeles. — Six hundred ninety-four ear phones for the use of deaf patrons will be installed in 64 theatres of the Fox West Coast chain, according to Harold B. Frank- lin. 65 Per Cent Boost in Sound Sales Claimed Philadelphia. — Increase of 65 per cent, in sales is reported by Universal Sound Sys- tem, subsidiary of Sentry Safety Control. The report, made by President Joseph E. Cohen, covers the last six months. Keep the Lobby Crowds Amused THERE is nothing like good reproduction of music to keep the waiting crowds in theatres in good humor and in the right frame of mind to enjoy the show. This is a vital point as the waiters, when too weary, fail to appreciate the picture and then, also fail to boost it. Owners and Managers Enthusiastic H. Kapalin, Managing Director of the Century Publix Theatre. Minneapolis, says: "We wish to express our approval of the installation of your Model A Reproducer in our music sales department and the very attractive speakers in our rest rooms and lobby. It has not only increased our music sales, but has also added a great deal of life in our lobby." G. E. Greene, Managing Director Minnesota Publix Theatre. Minneapolis, writes: "Since your Model A instrument has been installed in our Music Sales Department, we have received no end of compliments regarding the atmosphere of warmth they have created and as to the beauty and quality of tone reproduction." The Speaker of the Year ~"^^^^ with No. 9 Horn W Model A f Write for Full Information and Address of Nearest Sales Office WRIGHT-DECOSTER, INC., 2229 University Avenue, St. Paul, Minn. Export I)ept.-M. SIMONS & SON CO., 25 Warren St., New York City. Cable Address: Simontrice, New York July 12, 1930 Motion Picture News 77 How Can You Get Proper Lighting? Two Experts Diagnose the Method (Continued from page 55) proven to be a commercial success. The Empire style of archi- tecture, the entire decorative scheme, and especially the unusual lighting effects reflect great credit upon the owner and designer. The noteworthy lighting installation is the result of the splendid co-operative spirit among the parties involved, including the con- tractor, fixture representative, architect, and the lighting bureau of the local power company. The exterior of the building is well illuminated by the various accepted methods, and is an attractive spectacle to the passing crowd. The electrical sign is a double faced, 5-kilowatt, flashing type using daylight lamps in the exposed letters. Surmounting the sign is a large red ball having a revolving effect. Underneath the marquee are 500 twenty-five-watt lights. The terra cotta niches on the facade are illuminated by 500-watt floodlights mounted on the roof of the marquee. Crystal Fixture for Foyer and Lounge The foyer is illuminated by a large crystal fixture 60 inches in diameter, having 30 forty-watt flame type lamps inside and 36 candelabra lights in ten units of three fifteen-watt lamps each mounted around the outer frame. The first pond is wired for color lighting under the surface of the pool. The wall of the pool is lighted in four colors with twelve, fifty- watt lamps in mirrored glass reflectors, three to each color. The mezzanine or lounge of the main foyer is illuminated by three eighteen-inch crystal fixtures, each using ten flame-type lamps. These fixtures are supplemented by seven three-light wall brackets which harmonize with the decorative scheme of the foyer. Illumi- nated directional signs of the silhouette type, appropriately located, are connected to the emergency circuits as well as to the regular service. Exit lights of unique design are also connected to the emer- gency circuits and greatly assist the patrons of the theatre in quickly locating the place of exit from the building. The softly tinted light harmonizing with the decorations has created in the lounge area an extremely restful atmosphere where patrons can relax with comfort and pleasure. Harmonizing with Auditorium Design In designing the auditorium, a definite plan was followed in an- ticipation of the lighting effects. A huge crystal luminaire is sus- pended from the center of the main dome, and is the predominating feature in this immense auditorium. It is of such design as to har- monize beautifully with the artist's scheme of ornaments. This luminaire, of course, is of the direct lighting type, and the sparkle from the crystals presents a very pleasing contrast to the ceiling of the dome which is softly illuminated by indirect lighting in the coves. The objectionable glare usually produced by the use of direct lighting luminaries is avoided in this case by the use of small lamps, and all of the colors used are of pastel shades. Thus, the producing of an effect without calling attention to the cause, which is essential in a theatre, has been very successfully carried out. Supplementing the illustration provided by this fixture is the cove lighting over the balcony, wired on 25 circuits for four colors, using 1,000 twenty-five watt lamps. The dome area around the center fixture also has cove lighting, with 25 circuits using fifty- watt lamps in four colors. The proscenium coves use 100 fifty- watt lamps arranged in four colors and the footlights use the same number in similar arrangement. Silver mirrored glass reflectors with heat resisting color lenses are used in all the coves. On each side of the auditorium are three mural paintings re- cessed in the wall panels. From the top of each recess is suspended a crystal luminaire 14 inches in diameter, using 16 small lamps of the four colors. Indirect lighting in colors is provided in these recesses by small lamps in reflectors, concealed in the bottom of the recess. Below the mural, the background of the recess is a paneled window of opal glass. These windows are illuminated from behind by small lamps, silhouetting the artificial vines which appear td be climbing up the panels. Located at intervals on the walls of the auditorium are 22 three- light brackets, using 15-watt flame-type lamps. These are connected to the emergency circuits as well as the regular sendee. Supple- mentary lighting has been provided in conjunction with the ven- tilators on the ceiling under and over the balcony. Crystal baskets with twenty-four 50-watt lights camouflage the ventilation openings and provide the four color combinations. Design Overcomes Glare Crystal fixtures often produce objectionable glare, but in this installation it has been overcome in the design of the luminaires. The glitter of the crystals merges into the architectural treatment of the ceiling, and the cove lighting in the dome supplies the proper contrast in color. The usual aisle light located at every other row- helps the ushers to quickly seat the patrons. These might seem small and unimportant details, but they are really paying dividends to the owner of the theatre, because the patrons appreciate them. Throughout the entire scheme, an effort has been made to pro- vide lighting for safety as well as beauty. The auditorium can be lighted with a low intensity, desirable when showing pictures, yet it can be instantly flooded with a relatively high intensity of illu- mination when desirable. In case of an explosion, fire, or other mishap, the audience can, with the aid of adequate lighting, see the proximity of the dangers, and chances for panic or accident are reduced. Contrary to past impressions, it is possible today to pro- vide sufficient illumination to allow for reading programs and finding seats in the theatre without affecting the appearance of the screen projections. Wiring Installation and Operation The wiring for all the cove lighting employed a well known standardized wiring device. The use of this wiring device, in place of the customary conduit, saved considerable labor and expense and has provided an installation which is readily serviced. The control board in the operator's room is complete in every detail and is supplemented by a similar control in the manager's office, both operating the main switchboard by the remote control system. Individual control of each of the four colors in all the coves, alcoves, fixtures, brackets, and wall panels is thus available at two points in the theatre. This general tie-in of. circuits gives the most flexible and co-ordinated control possible. The operator's room is illuminated by four 300-watt semi-indirect fixtures, giving an average intensity of fifteen foot-candles. The main service to the theatre is three-wire, 2,300 volts, No. O lead cable. From the customer's transformer vault, there is 1,500,- 000 circular mill wire service to the main distribution point and from here a 500,000 circular mill service is run to the main con- trol point in the operator's room. There are in all 250 branch light- ing circuits with about 180 of these for the main board alone. The motors for the dimmers are located above the board and the dim- mers are located just below the floor. The cove lighting is maintained from the top of the cove by means of removable sections which allow room for cleaning and relamping. The wiring and lighting equipment in this theatre represents an investment of about $40,000 or approximately eight per cent of the total cost of the theatre. Motors and their installations, other than those required for the lighting equipment, are not included in this figure. This percentage of total cost is a good standard for electrical work on such jobs, as it includes a reasonable profit and at the same time it assures a satisfactory installation throughout. The excellent lighting results obtained in the Byrd theatre just described are due entirely to co-ordinated efforts of the architect, the contractor on the job. lighting equipment salesmen, and the electric service company. Every step in the construction, prelimi- - nary lighting sketches, accepted designs and installation, is a direct result of this finely co-ordinated effort. If the lighting men would but get the architect's point of view, they could more easily formulate their own ideas in harmony with those of the architect, as in this case. The lighting man must ably represent the company he works for, see to it that the architect is relieved of unnecessary details and in this way gain his personal interest and complete confidence. With such a procedure much less trouble will be encountered in obtaining the co-operation of the architect and better lighting progress will result. 78 M o t i o n Picture News July 12, 1930 Exhibition Rise Due to Science (Continued from page 67) the projector case. A oil foot throw is pos- sible, giving a picture 7 feet by 8 feet in size. The second and last instalment of the S.M.P.E. report will appear in The Show- m an for . lugust. References lS0Fox, D., an. I Richardson. I-'. H.. Ex. Heiald- World, 97. Sect. 2 (Sept. 26, 1929), p. 17. 1 Richardson, F. H. : Ex. Herald- World, 98, Sect. Mar. 15, 1930), p. 49. '••-MOTION PICTURE NEWS. -II (A,.:. 5. 1930), p. 75. •-'Richardson, F. II.: Ex. Herald-WorU, 98 (Feh. 22, 19.50). p. 41. 104 Griffin, H.: Amer. Projectionist, 8 (Feb., 1930), p. 4. ,:" Hardy. A. C. : J. Soc. Mot. Pict. Eng., 14 (Mar., 1930), p. 309. 1M Jahn, E.: Kinotechnik, 11 (Aug. 5. 1929), p. 395. 157 McCulloch, R. H.: MOTION PICTURE NEWS, 41 (Apr. 5. 1930), p. 88. 158 Lassally, A.: Kinotechnik, 11 (May 20, 1929), p. 262. 159 Filmtechnik, 5 (Sept. 28, 1929), p. 421; also Cine- mat, franc, 10 (Apr. 28, 1928). p. 45. 100 U. S. Pats. 1,718,782; 1,725~595; 1,728,670; 1,731,733; 1,733,481; 1,733.830; 1,738,053; Brit. Pats. 314,312; 316,- 607; 317,283; 318.283; 320,637; 321,660; French Pats. 33,- 496 (add. 529,856); 33,738 (add. 639.380); 643,757; 651,454; 652,506; 654.168: 654,313; Ger. Pats. 474.056; 481,232; 485,626. 101 Franklin, H. B. : J. Soc. Mot. Pict. Eng., 14 (Mar., 1930), p. 302. 1 - Ex. Herald- World, 97 (Dec. 14, 1929), p. 25. "-MOTION PICTURE NEWS. 39 (Apr. 13, 1929). P. 1174; Ex. Herald-World, 96, Sect. 2 (July 6. 1929), p. 37; ibid., 98, Sect. 2 (Jan. 18, Feb. 15, Mar. 15, 1930), pp. 29, 40, and 40; Kinem'at. Weekly. 152 (Oct. 24, 1929), p. 61; Year Book of Motion Pictures, Film Daily, N. V. (1930), pp. 879 and 985. "" Marrisson, W. A.: Project. Eng.. 2 (Mar., 1930), p. 14. '"•'■ Norris, R. F. : Project. Eng., 1 (Sept.. 1929), p. 43. '""MOTION PICTURE NEWS, 40 (Nov. 2. 1929), p. 36. "-MOTION PICTURE NEWS. 40 (Dec. 14. 1929), p. 20. ";s Ex. Herald-World. 97 (Nov. 9. 1929), p. 21. ""Filmtechnik, 5 (Feb. 2, 1929), p. 50. ,T" Fischer. F.. Filmtechnik. 5 (Aug. 3, 1929). p. 350. 171 Pander, H.: Filmtechnik, 5 (Apr. 27. 1929), p. 207. 172 Canad. Mot. Pict. Digest. 21 (Mar. 22, 1930). p. 5. 173 Mot. Pict. Projectionist, 2 (Feb., 1929). p. 11; ibid., 2 (Oct.. 1929). p. 14. 174 Mot. Pict. Projectionist, 3 (Feb., 1930), p. 27. 175 Ex. Herald-World, 97, Sect. 2 (Oct. 26, 1929), p. 50; Mot. Pict. Projectionist, 2 (Oct., 1929), p. 28; MOTION PICTURE NEWS. 40 (Dec. 7. 1929), p. 32. 1T" Yogt. H. : Filmtechnik, 5 (Apr. 27, 1929), p. 202. 177 Blattner, D. G.. and Bostwick. L. O: J. Soc. Mot. Pict. Eng., 14 (Feb., 1930). p. 161. 178 Mot. Pict. Projectionist, 3 (Feb., 19301. p. 32. 1;" ( inemat. franc. 12 (Novv 1929), p. 28 et seq. 190 Dunoyer, L. : Cinemat. franc, 12 (June 22, 1929), P. 1. 181 Nason, C. H. W.: Project. Eng., 1 (Oct., Nov., Dec, 1929), pp. 22, 26, and 26. 182 Crouse. G. B.: Project. Eng.. 1 (Oct.. 1929). p. 27. 183 Hatschek, P.: Filmtechnik, 5 (Aug. 3, 1929), p. 353. «* MOTION PICTURE NEWS, 40 (Sept. 7, 1929), p. 885; Ex. Herald- World, 97, (Dec. 7, 1929), p. 50; Project. Eng., 2 (Feb., 1930), p. 32. 1877 MOTION PICTURE NEWS, 40 (Oct. 5, 1929), pp. 1229 and 1231; ibid. (Nov. 2, 1929). p. 54; Mot. Pict. Projectionist. 2 (Sept., 1929). p. 32; Bioscope, 80 (Aug. 7, Sept. 25, 1929). pp. vii and vii; ibid., 81 (Nov. 13, 1929), p. 21; Kinemat. Weekly, 148 (Tune 27. 1929). p. 54; ibid., 149 (July 4. 1929), p. 85: ibid., 150 (Aug. 1 and 15. 1929), pp. 51 and 69; ibid., 151 (Sept. 12. 1929), p. 75: ibid., 152 (Nov. 7, 1929), p. 57. 180 U. S. Pats. 1.723.343; 1,728.304; 1,729,048; 1,729,427; Brit. Pats. 310,476; 316,320; 317,299; 318,847; 319,197; 319,592; 319,761; 319,791; 32E.148; 321,624: Fr. Pats. The Spotlight is on the Projection Room! All interest today is focused there* Even price is second* ary if Performance is assured What a satisfaction to know that with the Transverter you secure that ideal combination . . . high performance with prices that are really low. Long in Dependability . . . Economical in Use . . . you secure super-value when you specify The Transverter . . . with Hertner Generator Control Panels and Rheostats. 'If you show Pictures you need Transverter Equipment, more so today than ever before." Canadian Distributor Perkins Electric, Ltd. THE HERTNER ELECTRIC COMPANY Exclusive Manufacturers of the Transverter 617.111; 650,948; 659.270; Ger. Pats. 481,231; 485.132; 486.100. lsr Brit. Pat. 320,881. lss (»er Pat 485 598 u» MOTION PICTURE NEWS. 40 (Sept. 7. 1929), p. 876. "'" U. S. Pats. 1,720.011: 1.734.221; 1.738.445; 1.738.945; Brit. Pats. 315,702; 316.256; 316.376; 320.601; Ger. Pats. 481,561; 482.080; Fr. Pat. 657.324. "" Sci. Ind. Phot.. 2nd Series. 1 (Mar.. 1930). p. 118. 1"- Naumaim, II.: Kinotechnik, 11 (Tune 20, 1929), p. 311. 103 Naumann, H.: Filmtechnik, 5 (Aug. 31, 1929), p. 389. ""Amer. Cinemat.. 10 (Feb.. 1930). p. 20. '"Joy, D. B.. and Downes, A. C: J. Soc. Mot. Pict. Eng.. 14 (Mar.. 1930), p. 291. '"" U S. I'at. Re. 17.350 of 1,620,956; Brit. Pats. 313,338; 316,613. ' 7.\mer. Projectionist, 7 (Aug. 1929), p. 3. 10SCabourn, J. A.: Bioscope, 80 (Sept. 25, 1929), p. ix. '"" Mot. Pict. Projectionist, 2 (May, 1929), p. 17. -"" U. S. Pats. 1,718,540; 1,719,377; 1,725,284; 1,725,556; 1.725,574; 1.733.433; 1.737.034; Brit. Pats. 313,272; 313,- 439: Fr. Pats. 33,271; 33.497; and 33,737 (add. 631,777); 643,479; 654,743; 658,248; 658,409; 658.794; 658,795; Ger. Pats. 481,302; 485.237: 485.238; 486,101. 201 Danson, H. L. : Project. Eng., 1 (Nov.. 1929), p. 58; also Ex. Herald- World. 97 (Dec. 21, 1929), p. 45. 202 Wolf, S. K.: Project. Eng., 2 (Mar., 1930), p. 11. -"■■ Dalilgreen. R. : Filmtechnik, 5 (Oct. 12, 1929), p. 441. Steel Furniture to Sell 40 Theatre Seat Models A new line of theatre chairs announced by the Steel Furniture Co., of Grand Rap- ids, .Mich., comprises a total of 40 models and features a wide variety of formal de- signs including the modernistic as carried out in aisle standards and covering fabrics. Seventeen of the forty models in the stock line are full upholstered, the balance offer- ing the newest types of auditorium chairs with plywood backs and spring seats and all plywood construction mounted in steel standards of various color combinations and designs. Cutler 'Hammer Buy as Step Toward Expansion Milwaukee — The Cutler-Hammer Corpo- ration, manufacturers of electrical control equipment, has acquired the common stock of Schweitzer and Conrad. Inc., Chicago, manufacturers of high voltage equipment. According to B. F. W'orden, president of Cutler-Hammer and now president of the Chicago company as well. Schweitzer and Conrad will continue to sell and manufac- ture under their own name with no change in the organization or personnel. F. O. Schweitzer and XT. J. Conrad will be retained as consulting engineers and. it is understood, direct the entrance of Cutler- Hammer into the high voltage equipment held. Installed by Frank Adams The $45,000 switchboard, one of the back stage wonders of the new Pantages The- atre in Hollywood, was manufactured by the Frank Adams Electric Company of St. Louis. To Install Clocks Manila — Installation of clocks in all lo- cal theatres is expected to be undertaken by local exhibitors to forestall an ordinance making such a step compulsory. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS OIX \JKJr\JD New York July 12, 1930 M o t i o n P i c t u r e N e io 79 PROTECT Your CASH RECEIPTS with AUTOMATIC GOLD SEAL REGISTERS and SIMPLEX TICKET REGISTERS SPEED ACCURACY EFFICIENCY CATALOGUE AND TERMS UPON REQUEST OR REPRESENTATIVE, IF YOU PREFER, WITHOUT OBLIGATION. General Register Corp. PARAMOUNT BUILDING, TIMES SQUARE NEW YORK, N. Y. J. C. ENSLEN, Gen. Sales Mgr. Draperies Decorations Magnascope Screens 310 W. 41st ST. HOVELir /CEI1IC IVTUDIO/1 BUILT On MERIT Settings Acoustical Treatments Acoustical Banners New York City e^ Shrubs & Flowers Jggjp^ FOR Br- Auditorium, Lobbies "\/^-^^E™ and Foyers ^'jjaHH {8^ DECORATING OF 6lT ORCHESTRA PITS ^T A SPECIALTY Write for Catalogue No. 7 FRANK NETSCHERT, Inc. 61 BARCLAY STREET NEW YORK. N. Y. FILL YOUR EMPTY SEATS BY GIVING AWAY Qennine "PYROLOID" Dresserware TO YOUR LADY PATRONS COLORS JADE PEARL end ROSE PEARL 4 4 PLANS 26 WEEKS 30 WEEKS 36 WEEKS 11 '/2 CENTS 12'/2 CENTS 13'/2 CENTS Trailer — Heralds and Window Cards With Your Imprint and every possible help is furnished the exhibitor FREE "DRESSERWARE-NIGHT" Will Build Permanent Business ► PYROLOID SALES CO. MANUFACTURERS FOR OVER 30 YEARS NEW YORK 200 FIFTH AVE. ROOM 538 BOSTON JACK BTJLLWlNKEL 28 PIEDMONT ST. FACTORY ATHOL, MASS. PHILADELPHIA JACK VON TILZER ELKS HOTEL CLEVELAND IMPORT FILM CO. FILM ECHANGE BLDG. Ihffiiunndooni improvements, Modern industry becomes more exacting every and Perfection Rheostats, the highest standard t scientific construction can produce, maintains its eadership through our never-ceasing research for matter how slight. The "only Union-Made rheostats" mean more than mere words. Sold by all branches of the National Theatre Supply Co., Sam Kaplan, New York, Con- tinental Theatre Accessories, and by your dealer. HOFFMANN & SOONS l-l First Avenue New York City Mfg. Division Contracting Electrical Engineers — Moving Picture Theatre Electrical Specialists \ PERFfenON ^""^ THE ONLY UNION MADE RHEOSTATS J Rheostats 80 M o t i o n Picture N ews July 12, 1930 Selected List of Important Trade Publications Prepared for the Service of Theatre Owners, Managers and Theatre Architects Important publications issued by manufacturers in connection to readers upon request to this magazine. For your conveni blank provided. To obtain copies of publications on subjects in blank the number opposite that subject, fill in AIR CONDITIONING (1) General outline of systems with illustrated descrip- tions of apparatus for atmospheric conditions in theatres. CARBONS— PROJECTOR, SPOT and FLOODLIGHT (1A) Descriptive literature, list prices, etc. CLEANNG SYSTEMS (2) Apparatus used in central cleaning systems for theatres. DECORATION (3) Furnishings for auditoriums, lobbies, lounges — decora- tive furniture and fixtures, fountains, shrubbery, dra- peries, etc. (4) Finishing materials for wall and ceiling treatments. FILM PROCESSING AND CLEANING (5) Descriptions of materials and apparatus used in proces- ses for film renovation, preservation and cleaning. HEATING AND VENTILATION (6) Types of ventilating and heating systems with dia- grams, illustrations and descriptions of apparatus. LIGHTING, DECORATIVE (7) Spotlight, effect projectors, automatic and remote con- trol color and effect machines for atmospheric theatres, cove lighting, lobby and rest room illumination, with specifications for uses and operation. LIGHTING FIXTURES (8) Decorative chandeliers, wall fixtures, directional signs, illuminated mirrors and fountains for theatres described and illustrated. LIGHTING, PROJECTION (9) Arc and incandescent lighting equipment, specifications for use and operation. LIGHTING, SIGN AND MARQUEE (10) Flasher equipment, color devices, etc., for front effects and advertising. LIGHTING, STAGE (11) Spotlights, effect machines, borders, foot lights, etc., and their uses in stage effects. LIGHTING CONTROL (12) Dimmer control, switchboards, panel boards, switches of various types for stage and auditorium lighting control. (12a) Emergency Lighting Plants. MOTOR-GENERATORS (13) Various designs of motor-generators specially designed for motion picture projection. (14) Power control, transformers, etc., for projection, speci- fications and illustration of apparatus. ORGANS AND ORGAN EQUIPMENT (15) Theatre organ of various types for large and small auditoriums. (16) Organ blowers, heaters, seats and accessories. PIT AND STAGE ORCHESTRA EQUIPMENT (17) Music stands, special designs for pit orchestras and stage band acts. PLUMBING FIXTURES (18) Radiators, equipment for wash room furnishing, etc., illustrated. PROJECTION (19) Operating instructions, parts for machines (specify make and model). RIGGING, STAGE (20) Drapes, curtains, curtain control apparatus, automatic stage platforms, elevators, etc. SAFES (21) Descriptive literature illustrating types of safes espe- cially designed for theatre use. with the subjects listed in these columns will be sent free ence a number is used to indicate each subject and a request in which you are interested simply insert on line provided name and address and mail to Motion Picture News. SEATING (22) Auditorium chairs, special designs illustrated, re-seat- ing arrangements, etc. SCREENS, MOTION PICTURE (23) Various types described, diagrams, illustrations of sur- faces, etc. SCREEN SLIDES & MATS (24) Various types for screen advertising and announce- ments. SIGNS AND MARQUISE (24A) Theatre advertising signs, marquise designs illustrated THEATRE POSTER AND DISPLAY DEVICES (25) Materials and supplies for advertising and art work. TICKET VENDORS (26) Automatic ticket machines for motion picture theatres, change makers, canceling devices and registers. Sound Equipment (26) ACOUSTICAL MATERIAL, ENGINEERING AND CONTRACTING (27) AMPLIFIER UNITS (28) HORNS AND SPEAKERS (29) HORN TOWERS (30) NON-SYNCHRONOUS DISC REPRODUCERS (31) PICK-UPS (32) RECORD LIBRARIES FOR NON-SYNCHRONOUS DISC REPRODUCERS (33) RECORD CUEING SERVICES (34) SYNCHRONOUS DISC REPRODUCING UNITS (35) SYNCHRONOUS DISC AND FILM-TRACK RE- PRODUCERS (36) TRANSFORMERS AND VOLTAGE REGULATORS Request Blank Motion Picture News 729 Seventh Ave. New York City Please obtain for me free copies of trade pub- lications dealing with the following subjects: (Insert above numbers indicating subjects) Name Theatre Street M o t i o n P i c lure News 81 BUY now! $ 150 Per Pair OF ORIGINAL VITADISC Complete with Pickups and Faders. Full size and full weight, 150 lbs. Quiet and vibrationless. Spring Suspended Me- chanical Filter. Audak Pickups. Special low prices on Amplifiers, ' Speakers and Tubes. Write or wire at once. ITADISC CO, 92 MORTIMER ST. ROCHESTER, N. T. ,/nmrTimmmn* RadiO-w-Mat "I HATE TO TALK ABOUT MYSELF" BUT — to the exhibitor who is desirous of showing clean, neat, and inexpensive an- nouncements on his screen I AM IT— RADIO-MAT SLIDE. is the Stationery of the Screen MELLAPHONE SOUND ON FILM AND DISC MELLAPHONE TURN TABLES $ 250= Complete with Pickups and Faders Write or wire today. MELLAPHONE CORPORATION ROCHESTER, N. Y. Advertisers, Index for 1 Ittt* §kovfman Section for July 12 The following list of advertisers in The Showman Section has been pre- pared for the convenience of readers, and while care has been taken to make it correct it cannot be guaranteed against possible errors or omissions. Adam Electric Co., Frank 68 American Seating Company 82 Arctic Nu-Air Corporation 75 Bausch & Lomb Optical Company 75 Blizzard Fan Company 48 Brenkert Light Projection Co. 73 Brooks Costume Company 78 Econoquipment Mfg. Co., The 73 Edison Lamp Works of General Electric Company- 50 Fulton Company, E. E. 43-50 Gallagher Orchestra Equipment Co. 48 General Electric Company 45 General Register Corporation . ... 79 Hertner Electric Company, The 78 Hevwood- Wakefield 52 79 Hoffmann & Soons Hub Electric Company 72 Ilex Optical Company 49 Kliegl Bros., Universal Elec. Stage Lighting Company 75 Kooler-Aire Engineering Corp. 63 Mellaphone Corp. 81 Moss (B) Pub. Co., M. E 81 National Rug Mills, lnc 49 National Screen Service 73 National Theatre Supply Company 57 Netschert, Inc., Frank 79 Novelty Scenic Studios 79 Pyroloid Sales Co 79 70 Racon Electric Co., Inc. RadiO-Mat Slide Company 81 Silman Distributing Company 81 Slater, Jr., William 49 Steel Furniture Co. 61 Strong Electric Corp, The 49 Torstenson & Company, J. A. 46 Vallen Electrical Company, Inc.. 59 Vitadisc Company 81 Westinghouse Electric & Mfg. Co. 65 Wright-DeCoster, Inc. 76 81 York Safe and Lock Company . . L Is this burglar spending your money? He has made another successful raid upon a moving picture theatre. The money he is spend- ing upon Wine, Women and Automobiles belongs to the owner of a theatre in a town a hundred miles away. Will he be spending your money next week? Not if you install a York Burglary Chest. York Safe and Lock Company York, Pa. Samples . . Convince.. Skeptics!! The only perfect point for Sound reproduction. They arc NEW — They are BETTER. Your audience can tell the difference — Silman Points speak for themselves. A generous lot of samples FREE. — Send today — Silman Distributing Co. Sound Equipment and Apparatus 620 Grant Street Pittsburgh, Pa. Movie Star Rotogravures Just Out. 25c Sellers. Ready for Framing Up to 1,000 Sc Each 1,000 or Over 4c Each Nancy Carroll, Janet Gaynor, Charles Farrell. Greta Garbo. John Barrymore. Maurice Chevalier, Dolores Costello, Bebe Daniels, Conrad Nagel, John Boles, Marilyn Miller, Clara Bow, Ronald Colman, Wm. Haines, Ramon Novarro, John Gilbert. Buddy Rogers, Rudy Vallee, Richard Dix, Richard Barthelmess. Mary Brian, Alice White. Joan Crawford, Norma Shearer. Write for Set of "FREE SAMPLES" One-Fourth Deposit on C. O. D. Orders. M. E. MOSS (B) PUB. CO., Hartford, Conn. Actual Size !%"x3^" and 11x14" 82 .1/ o t i o n P i c t ur e N e iv s July 12. 1930 Paramount Theatre and Office Building, New York. Theatre equipped throughout with comfortable, acoustically correct American Seating Company Chairs. C. W. & Geo. L. Rapp, Architects. f r jo your patrons may enjoy the play or movie infinitely more eseat! "roSS Illustrating Theatre Chair No. 7860 A chair of this type was installed in the famous Chicago Civic Opera House. Full upholstered back, spring edge seat and Moderne Standards. A triumph in building into theatre chairs maximum ab- sorption values. Only one of the many American Seating Company types and styles of theatre seating. "pAME THE TALKIES". . . sound repro- ve duction to synchronize with photog- raphy. Theatres dressed up . . . another era dawned. Beauty, harmony, comfort and acoustical perfection. That is what the public asked of theatres. Electricity had wrought another miracle. Architects made contribution. Sound to be understood, must carry without rever- beration, without echo. So, American Seating Company saw a modern problem. They undertook acous- tical research. They found that chairs of certain types have greatest sound absorp- tion. That seats could aid the ear — as well as make for comfort and beauty. And soon the motion picture industry found that chairs meant more than physi- cal comfort — more than beauty to harmo- nize with the design and decorative charm of interiors. That to attract patrons — to keep them coming to the theatre, new sound equipment was not enough. New chairs were needed . . . chairs whose acoustical properties brought to their audiences the speaking or singing voice — clearly and undistorted. To many, reseating — the replacing of old chairs with new — corrected sound distortions, and brought the bigger box office receipts that new sound equipment failed to bring. New, acoustically correct chairs paid for themselves in attracting capacity crowds. Free. . . This Booklet — "Acoustics and its Relation to Seating " That correct seating has a direct bearing on the number of people that patronize your theatre reg- ularly is no longer disputed. The facts are available. Just use the coupon. It brings you our interesting booklet, "Acoustics and its Relation to Seating" — and places our Reseating Engineering Serv- ice at your free disposal. AMERICAN SEATING CO.^5.) 14 East Jackson Blvd. Chicago, Illinois Please send me, without obligation, your Booklet, I "Acoustics and its Relation to Seating" and the facts about your Reseating Engineering Service. I Name. . . Address. Theatre . "J American Seating Company Makers of Fine Seating for Churches, Schools and Theatres General Offices: 14 East Jackson Boulevard, Chicago, Illinois Branch Offices in All Principal Cities July 12, 1930 Motion Picture News 83 Page "6-Syllable Simmons" How many exhibitors over in Johnny Bull's sticks booked the picture which prompted this comment in a recent issue of a British trade paper?: "While the screen story lacks verisi- militude, it sedulously avoids the banal, and the star injects aplomb, for she is a trick little packet." Old Time Hurts Milwaukee B. O. But Exhibs Stick Milwaukee — The fact that Milwaukee theatres are operating on standard time, while practically all business and industrial concerns are running on daylight saving time, is not helping the box-office receipts any. Practically all of the downtown theatres as well as the deluxe neighborhood houses offer lower price rates during certain peri- ods of the day. In the case of the down- town theatres, a lower price scale prevails before 1 o'clock, which to 90 per cent of the citizens means 2 o'clock. Consequently many people who were unable to avail themselves of the lower prices before 1 o'clock under standard time, are now able to do so on daylight savings. Deluxe neighborhood houses, opening at 6:30 in the evening, offer a reduced price to people attending between 6:30 and 7 o'clock. Here the difference is more keen- ly felt, because patrons observing daylight saving time can now get into the theatre at reduced prices until 8 o'clock. This means a considerable loss in revenue at the box-office. Despite this fact all theatres are firm in their stand concerning operating on stan- dard time. A number of the houses are using trailers announcing that they are op- erating on standard time "in accordance with the laws of Wisconsin," while many others have placards in their lobbies stating this fact. Orpheum, Seattle, Drops a Show and Policy with It Seattle — Radio-Keith-Orpheum's local New Orpheum, already the butt of many jokes among Pacific Northwest theatre and film men because of the rapidity with which the house has changed prices and operating policies during the two years it has been open, changed policy again this week. Manager Ellis C. Bostick, newly ap- pointed, has just announced discontinu- ance of the four-a-day vaudeville policy in vogue for the last few months. The house will revert to a three-a-day stage show program, opening at 12:30 P. M. instead of 11:30 A. M. Added cost of the four-a-day policy because of overtime salaries for musi- cians, stagehands, operators, not offset by- added revenue, is said to be the reason for the change. Stage Shows Get Cold Shoulder in Publix Theatres San Antonio — Publix officials are visibly disappointed at the reception given in Texas Publix houses to the stage shows recently resumed for the purpose of building up busi- ness. Their expectations that flesh-and- blood attractions would draw the old-time crowds have been dashed. As a result, it is predicted, they will be withdrawn after a thorough try-out. A curious angle to the situation is the fact that although several managers desired to exploit the return of the shows, they were forbidden to do so by headquarters. There was an entire absence of ballyhoo marking the return. Business has increased somewhat in the Houston, San Antonio and Dallas houses selected for the resumption of stage shows, but the increase for the first two weeks is far below that anticipated. No box-office figures are available — they being taboo in the South — but the increased attendance is slight, probably no more than 10 or 15 per cent. Texas theatre managers are of the firm conviction that it is the feature picture solely that draws crowds into theatres. While flesh-and-blood entertainment is wel- comed, it has no great box-office value, un- less the show contains a name star. Business depression and lack of outstand- ing pictures, as well as stars, are the pri- mary causes of the present slump, in the opinion of managers. Added to this are the hundreds of miniature golf courses already in existence and the great outdoors which during the summer months lures thousands of Texans, not only at night but principally Saturdays and Sundays — the two big days in the show game. On top of all this, Texas league teams in a short time will be playing night base- ball— some teams already are. "Hell's Angels" in Two Towns at $1 Hollywood — "Hell's Angels" opens an ex- tended run at the Warfield, San Francisco, on July 18, with picture set for opening at the Fox, Seattle, on August 7. Sid Grauman completed the arrangements and both houses change regulation policy of top price grind to twice daily at $1 top. The regulation Grauman prologue will not go into either spot, Grauman figuring the picture big enough to get by without the stage show in the particular cities. "Hell's Angels" is reported already set for a Chicago booking in a Loop house towards the end of August, with Grauman figuring to premiere in New York early in September with both .picture and prologue at $2 top. Names Is Names Screen credit is given in the sound short, "Creatore and His Band," to "William Fox, sound engineer." Fooled Oklahoma City — Decision of the city board of censors to pass "Ingagi" without any mention of objectionable material surprised many snowmen in this town, who expected plenty of scissor-work when civic authorities took a look at the gorilla rape of the negress. Federal Officials Yawn as 'Foul Go' Runs in Seattle Seattle — Pictures of the recent Sharkey- Schmeling tussle in New York were being shown here this week at John Danz's down- town Winter Garden without interference by city, state or federal authorities. The films were widely advertised and attracted good patronage. The city has no ban against the screening of fight pictures, but it surprised a great many local film and theatre men to find that the federal forces did not object to the films being transported across state borders to get into Washington. Perhaps it was the fact that the Winter Garden was formerly operated by Frank Edwards, present mayor of Seattle. Or, again, maybe the federal forces didn't con- sider the Sharkey-Schmeling "go" a real prize right ! Business Depression Kicks "All Quief in Cincinnati Cincinnati — "All Quiet on the Western Front." which opened at the Shubert for an indefinite run, and which at the outset seem- ed destined to break attendance records, making an extra showing necessary at the end of the first week, suffered a sudden re- versal of trend during the third week, and folded. Gross for the second week ran around $6,500, which was about one-half of first week's takings, with final seven days falling considerably short of this figure. Hottest weather of the season, with no cooling system in this 2,200-seat house; was a contributing factor to the decline, although failure of two prominent local banks, re- sulting in temporary but heavy runs on other similar institutions here, together with opposition of amusement parks during tor- rid spell, accelerated the nose dive at the Shubert. Picture was playing at $2 top, with admissions scaled down to 50 cents. Other theatres, excepting those having cool- ing systems installed, reported some slow- ing down in business during same period, although not to an alarming extent. Schram and Schultz Open Cleveland Branch Cleveland — Local list of independent ex- changes has been augmented by formation of Selected Pictures Co., organized by Fred Schram and Nate Schultz as a subsidiary branch of Ivanhoe Film Exchange. The new company will distribute state right re- leases in Ohio and Kentucky. 84 Motion Picture News July 12, 1930 Opinions On Pictures Whoopee {United Artists — All Talker) Big Hit Rating {Reviewed by Walter R. Greene) SAMUEL Goldwyn, Eddie Cantor, Flo Zieg- feld, gorgeous scenery, beautiful girls, eye- appealing settings in Technicolor, tuneful music, brief but standout dance ensembles, clever comedy executed by Cantor— put them all to- gether in a fast-tempo picture and you make "Whoopee" ! There is no question that "Whoopee" will hit heavy when it finally reaches the theatres. It's a cinch for $2 scales in the big centers and should turn in substantial runs and business in those spots. At top prices in the extended runs and regulation houses, Cantor is going to tear them right out of the seats — and the settings and music will make the natives open their eyes wide. Caught in first preview form at San Diego, Calif., "Whoopee" was pretty nearly down to release footage, running a total of 95 minutes. From the looks of things, the picture was very close to final cut, with very few draggy moments apparent. The San Diego audience is the average of towns and cities of from 10,000 to 500,000 population. How they took it can best be explained that this reviewer "clocked" 22 general laughs in the first reel — and then stopped counting, figuring it would be too much arm exercise to chalk up the entire picture. "Whoopee" cannot be classed with the general run of filmusical comedies that seemed to be on the downgrade with audiences generally. It's a standout comedy with laughs toppling over each other continually and brief respites given the audiences to recover for the next spasm via brief effective songs or dance ensembles. Can- tor is in front of the camera over 75 per cent of the time, and never misses a chance for laughs. The picture opens with a most effective shot of cowgirls and cowboys in colorful costumes riding across the desert towards the camera. This laps into courtyard of rancho, with boys and girls doing fast dance number ; made more effective by unusual camera angle shots from sides and overhead. Soon after, Cantor makes his entrance as the anemic and medicine-consuming invalid who is continually being given up by the medics. After his opening comedy routine, Eddie exits to the courtyard to sing a brief ditty, and walk off to the wedding with the bridesmaids. After brief footage for introduction of other char- acters who are to carry the story thread, Can- tor comes on again to be persuaded into a fake elopement with the bride, who wants to escane the marriage because of her love for the half breed Indian. The pair start out in a Ford and run out of gas on the narrow mountain road, giving Can- tor an opportunity to get over more laughs through his attempts to discover the trouble. A Lincoln comes down the trail, with Cantor continuing his clowning for additional roars, finally holding up the party for enough gas to get him on his way. Then Cantor and the girl bump over the desert to a palatial rancho, and the two are in- duced into service by the caretaker to help pre- pare for the arrival of the owner and his ex- pected guests. Cantor assumes the post of cook — more gags and laughs. The owner and his party arrive — the same crew that Cantor had held up on the mountain road. Soon afterward, the sheriff and his crowd turn up looking for Cantor and the girl. Eddie gets into an argument on operations with the millionaire owner and duplicates the operation senuence of the stage show that keeps up a continual roar for nearly five minutes. Then, to avoid detection, Cantor dives into the gas oven, and comes out soon after in blackface via the stove explosion. He finally escapes and goes to the Indian camp, donning a brave's outfit at that location Doesn't Hold Up Thomas H. Ince's "Civilization" has been dusted from the shelf and, with a synchronized score and several song interludes applied, again goes into dis- tribution via the American Trading Association. The picture reveals its age at every turn. Lighting and photography are very patently of the vintage of 1916 and the acting seems quaint and very ham-like as compared with the stan- dards of today. Scored by Chromotone and analyzed on the basis of what a projection room showing revealed, the musical score is mediocre and indifferently handled. "Civilization," in its new form, can't hold up against 1930 product. KANN for more comedy. Finale at this point after tableaux, with Cantor agreeing to marry his nurse who has been chasing him through the entire picture. "Whoopee" is not a filmusical comedy as the screen has previously known this type of enter- tainment. It is strictly a comedy with plenty of gags and laugh situations and sequences — with a slight auxiliary story to hold things to- gether logically, plus only six songs and about three ensemble dances. Of the song numbers, three are comedy renditions by Cantor him- self: "Making Whoopee," "The Girl Friend of a Boy Friend of Mine" and "My Baby Just Cares for Me." Nothing to equal the dance ensembles has so far been seen in pictures. Instead of using large numbers to put these across, a group of only 24 girls was used, and the various dance.s were kept to minimum footage. The 24 girls were said to have been selected from about 700 of the best lookers in Hollywood and New York, and they sure are the last word in pulchritude. Goldwyn went for the bankroll in presenting the finale, an Indian tableau that perhaps sur- passes anything yet produced on the screen. Eddie Cantor carries practically the entire picture on his own shoulders and makes an ex- cellent job of it. The balance of the cast is unknown to picture audiences, but nevertheless is satisfactory. Ethel Shutta is a particular standout as the comedienne opposite Cantor ; while Paul Gregory scores with his singing of the love theme song. Chief Caupolican, noted Indian singer, renders "The Song of the Set- ting Sun" effectively at the finale. Thornton Freeland turned in an excellent job on the directorial end. Technicolor, used entirely, was good'and poor in spots. As print seen was first positive, it is likely that general release prints will be brought up evenly through proper color processing. Ncwsreel and cartoon sufficient. Produced by Samuel Goldwyn and Florenz Ziegfeld. Released by United Artists. From the musical com- edy by William Anthony McGuire. Screen adapta- tion by William Conselman. Directer by Thornton Freeland. Photography by Lee Cannes, Ray Rena- han and Gregg Toland. Music by Walter Donaldson. Lyrics by Gus Kahn. Rtisby Berkeley, dance direc- tor. Length, alxmt 8,550 feet. Running time at pre- view, 95 minutes. Release date, Sept. ". THE CAST Henry Williams Eddie Cantor Sally Morgan Eleanor Hunt Wanenis Paul Gregory Sheriff Bob Wells John Rutherford Mary Cusler Ethel Shutta I, ime Underwood Spencer Charters Chester Undui musical relief in the line of shorts. Distributed by Talking Pictures Epics. Tnc. Pro- duced under the auspices of the Algiers Museum. Synchronized lecture by Count Byron Khun de Pro- rak. Music score arranged from original oriental melodies by Sven and Eugene Von Hallberg. Run- ning time, 53 minutes. July 12, 1930 Motion Picture News 85 Opinions On Pictures For the Defense (Paramount — All Talker) Gangsters and Underworld Again (Reviewed by Don Ashbaugh) IT SEEMS that Paramount is finding it ex- tremely difficult to get William Powell away from the underworld atmosphere in his stories. This time they partially succeed, how- ever, with Powell in the role of an attorney for gangsters and racketeers. Audiences unsurfeited with the over-abund- ance of crime pictures will get somewhat of a kick out of "For the Defense" — mainly on ac- count of its rather interesting story and several good performances among members of the cast. All in all, it's another underworld melo- drama that rates slightly better than general program calibre. Powell is cast as an attorney who has achiev- ed a reputation for seldom losing his cases; with the result that his clients are mostly of the underworld class. The more reputable law- yers are hot on Powell's trail in an attempt to get something on him, as is the district at- torney who does not relish continual defeats at the clever attorney's hands. The lawver is in love with Kay Francis, an actress, but does not wish to marry her because he feels she does not love him. The girl, in turn, is loved by the scion of a wealthy family who presses her for an answer to his proposal. While the pair are riding, they hit another car and kill a man. Kay was driving, and her companion, although somewhat intoxicated, makes her leave and takes the blame himself. Eventually Powell is called in as the defense attorney. Neither the boy nor Miss Francis want him to know of their ride together on the fateful trip, for fear of hurting him. Powell realizes the bov is holding back something in his testimony, "and it looks like a conviction will be returned. In the end, the attorney re- sorts to jury bribing— with the trailing detec- tive getting the goods on him most convinc- '"mYss Francis tells her story to Powell then, but he refuses to believe it. Then the sharp attorney thwarts her attempts to get him out of the "situation by pleading guilty and accept- ing sentence willingly— knowing the girl will be waiting for him when he comes out. There are some dramatic highspots that sus- tain interest, but the picture fails to rise above general program classification. The combina- tion of Powell and a capable cast does much to heighten interest. , Good comedies and musical shorts will round Its* ?s as- *&&£&£ 5 670 feet. Running time, 63 nuns. Release date, July 26. 1930. the CAgT Waiiam Foster ^'aT banc's Irene banners ^^ Kolk ^(ot '.'.'.'.Witiiam B. Davidson Ston.e John Elliott Sf„c£ann ■ Thomas E Jackson PA1? Harry Walker M'11" James Finlayson Parrott ....Charles West I?e ,•• I.. Charles Sullivan Si? w;VW;« ....Ernest E. Adams gffi &£Vl ::::::::::::: Bertram NorbUrgh MAN FROM WYOMING" is another (Paramount— All Talker) Another War Drama (Reviewed by Bill Crouch) t? A MAN FROM WYOMING" is another A war picture that, although greatly handi- capped bv an incongruous story, becomes fair screen entertainment, mainly through capable performances and good direction Geared to hit normal business in the regular program week runs and succeeding split weeks. Although the picture has numerous battle scenes, deftly portrayed, they lack the stark realism and horror of war scenes as shown in recent pictures. They are, nevertheless, force- ful. Gary Cooper, as a captain in the U. S. Army Engineers, gives a fine performance. He leaves the building of dams and bridges in far-off Wyoming and with his pal, Regis Toomey, joins the army. June Collyer as the much- petted and pampered society girl is a member of the Welfare Corps. Dissatisfied with the lack of excitement in this branch of service, she goes to the front. Here she finds plenty of ex- citement— and Cooper, who, after making the girl hike to the back lines on a forced march that was exhausting to the men, decides that June is a thoroughbred. At the rest camp they see a great deal of each other, fall in love, and secretly marry. Cooper is called back to the front and June goes to rejoin her company. As she is await- ing court-martial for her absence, She reads in the paper of Cooper's death. Broken-hearted and ousted from the service, she opens up the family chateau and in order to forget her misery, entertains the men from a nearby hos- pital. This entertainment consists of one wild party after the other. Cooper, alive but injured, is taken to the base hospital for treatment. There he hears of June's wild activities and decides to learn why she had seemingly forgotten him. He goes to her and she is much surprised at his appearance. He tells her that the life she leads is not his kind and that if she is not content to live on his $300 a month salary they should part. She rebels at this, saying he can live off her for- tune, but he refuses to do so. They part and Cooper leaves for the front. Toomey, finding out what has happened, goes to June and tells her what kind of a girl he thinks she is for throwing Cooper over. She sees the light and goes in search of Cooper. Finding him, they make up and all ends well. Toomey and Miss Collyer handle their parts well, but it is Cooper's work that carries the talker over many rough spots in the story. Cartoons and musicals needed here. Produced and distributed by Paramount Publix. Directed by Rowland V. Lee. Story by Joseph Mon- cure March and Lew Lipton. Screen play by John V. A. Weaver and Albert Shelly Levine. Edited by Robert Bassler. Photographed by Harry Fischbeck. Length, 6,120 feet. Running time, 68 minutes. Re- lease date, July 12. THE CAST Jim Baker Gary Cooper Patricia Hunter .June Collyer Jersey Regis Toomey General Hunter E. H. Calvert Major in Nice Wm. B. Davidson Inspector Mary Foy Sergeant Ed Deering Lt. Dick Lee Morgan Farley French Mayor Emil Chautard Orderly Ben Hall Captain in Dugout Parker McConnell Those Who Dance (Warners — All Talker) Fair Crook Drama (Reviewed by Charles F. Hynes) THE work of William Boyd stands out head and shoulders above the rest of the cast, although this picture boasts a good line- up of players. This is the stage William Boyd, who made a big hit in "What Price Glory," playing the Sergeant Quirt role which Edmund Loew did on the screen. Boyd is a gang leader and he surely makes a hard-boiled racketeer. During a robbery Boyd kills a policeman and frames a youthful member of his gang, who is sentenced to the chair. The kid's sister goes to live with Boyd and his girl, and when the latter, for revenge, tells her Boyd is the real killer, she enlists the aid of the police. The murdered policeman's brother is assigned to the case, and he poses as an out-of-town gang- ster and sweetheart of the condemned youth's sister. He finally gets the goods on the gang- ster, is rescued from death by the girl and rounds up the gang, to save the condemned youth from the chair. Betty Compson is featured, but she hasn't a great deal to do as the gangster's girl, Lila Lee's part as the sister being considerably more important. William Janney is good as the framed youth and Monte Blue is fair as the policeman posing as a gangster. De Witt Jen- nings is the always reliable police inspector and Wilfred Lucas and Cornelius Keefe do good work. Lila Lee and Betty Compson are featured in the billing, but the Beacon, New York, fea- tured Boyd and Compson. Boyd certainly is entitled to top billing, particularly where he is known for his stage work, and always avoid- ing confusion with the veteran film star, Wil- liam Boyd. Musical shorts and comedy will balance well with this. Produced and distributed by Warners. Based on story by George Kibbe Turner. Directed by William Beaudine. Scenario and dialogue by Joseph Jack- son. Photographed by Sid Hickox. Length, 6,876 feet. Running time, 76 mins. Release date, April 19, 1930. THE CAST Dan Hogan Monte Blue Nora Brady Lila Lee "Diamond Joe" Jennings William Boyd Kitty Betty Compson Tim Brady William Janney "Big Ben" Benson Wilfred Lucas, Pat Hogan Cornelius Keefe Captain O'Biien De Witt Jennings Inside the Lines (RKO—All Talker) Exciting Melodrama (Reviewed by Charles F. Hynes) BETTY COMPSON and Ralph" Forbes in a drama of the war, laid against the color- ful background of Gibraltar. Both are in the employ of the British secret service, but this is not revealed until the final fadeout. There is plenty of suspense, meanwhile. Betty appar- ently is in the employ of the German govern- ment, and is despatched by the Kaiser's service to Gibraltar, where she poses as the friend of the general's wife, in order to obtain informa- tion which will result in the destruction of the British fleet. In Germany before the war, she had met and fallen Jp_ love with Forbes, but disappeared when war was declared. He ap- pears on the scene at Gibraltar as a British officer and also seems to be a German spy. He tries to keep her from stealing the key, feigns suicide when he sees the real German spy be- hind a curtain and kills the latter while he is trying to pull the switch which will blow up the fleet. Miss Compson gives a fine performance and gets an opportunity to demonstrate her ability as a violinist. She is a smooth operator and makes her difficult characterization ring true. Forbes also is good. Montagu Love as the general is a forceful personality, _ Reginald Sherland as Archie furnishes some fair comedy and Betty Carter as Lady Crandall is good. All in all, it's a well balanced cast, making the picture a considerably better-than-ordinary program attraction. Roy Pomeroy did a good job of directing. Save for a few long shots of the fleet, there is no war stuff, so the usual battle unpleasan- tries are missing. Stress this in advertising, also the angle of mystery as to the real iden- tity of the principals. Musical shorts and comedy with this. Produced and distribute.! by Radio. From the play by Earl Derr Biggers. Directed and adapted by Roy Pomeroy. Dialogue by John Farrow. Photographed bv Nick Musuraca. Length, not set. Running time. 75 mins. Release date, July 20, 1930. THE CAST Tane Betty Compson Woodliou'se '.'.'..'... Ralph Forbes Governor of Gibraltar Montagu Love Amahdi Mischa Auer Capper Ivan Simpson Lady Crandall' '.'.".'.' Betty Carter Maior Bishop ■•• • -.Evan Thomas Archie Reginald Sharland Chief Secret Service William von Brincken 80 Motion Picture N e zu s July 12, 1930 Opinions On Pictures The Little Accident ( l 'niversal — All Talker) Plenty Good {Reviewed by Walter R. Greene) THERE is no question of the box-office potentialities of "The Little Accident." It has been capably transferred to the screen to provide a wealth of genuine entertainment and plenty of laughs. Hitting a fast tempo at the very start, the picture maintains the pace right through to the finish — with comedy lines and sequences nicely spotted to get just about everything possible out of the farce. "The Little Accident" rates attention from the largest de luxe week run houses for open- ings in the key cities. Subsequent split weeks will take care of themselves through word-of- mouth advertising. It's just one of those whole- some laugh pictures with chances of holding over for two or three weeks in the extended runs. Story opens with Fairbanks, Jr., preparing for his wedding day. A mysterious letter ar- rives, asking him to come to a maternity hos- pital in Chicago. Doug then remembers a previous love affair and marriage which was annulled immediately after. Arriving at the hospital, the youth is subjected to a physical examination without knowing what it's all about. Then he is told the former wife has a boy, and the youngster will be given out for legal^ adoption. Doug wants to see the baby, and" is assigned to a chair in the reception room. There he finds Slim Summerville, a nervous and expectant father ; and Henry Armetta, who is waiting to take his wife and child home. The situation of Summerville waiting for his first child, in contrast to the matter-of-fact father of six, Armetta — develops round after round of laughs. Finally Fairbanks sees his own youngster — four weeks old — and decides it is wrong to al- low the kid to be given out for adoption. Then he meets Anita Page as she is leaving the hos- pital, and tells her the youngster needs them. She remains firm, and finally departs. Through a ruse, the young father is able to kidnap his own child from the hospital, and secures an apartment to take care of it himself. Zasu Pitts does her best to housekeep and assist with the child's care. They get into trouble in trying to figure out the baby's diet, and Zasu calls the hospital, asking for advice and giving Fairbanks' name and phone number. Then he is downcast — they will take the child away from him as he has no wife. Then Zasu offers to marry him, and he agrees that's the only way out. Soon Anita Page arrives in a rage to re- gain her child. Argument between the young father and mother starts, with both obstinate. Then Sally Blane, Doug's intended bride, comes in to complicate matters. Doug finds himself with three women on his hand — but Zasu leaves in disappointment. Then Sally Blane departs, announcing to Fairbanks her engagement to Roscoe Karns. Albert Gran, Doug's father, puts in an appearance and gives his son and Anita the parental blessing. Finale brings the two together with resolve to start over again with the baby as the bond of affection. Deft handling of the story itself and the various comedy situations, in both treatment and direction, has resulted in one of the out- standing farce comedies of the season. Doug- las Fairbanks, Jr., carries the major burden of the picture on his own shoulders, and turns in a remarkable characterization. Next in line are Slim Summerville and Henry Armetta, both of whom score heavily in the hospital sequences. Roscoe Karns is capable and good for many laughs as the best man "fixer" for the young husband, while Anita Page and Sally Blane are acceptable in rather limited parts. Musical shorts and cartoons would fit well here. Produced and released by Universal. From play by Floyd Dell and Thomas Mitchell. Scenario by Gladys Lehman. Associate producer, Albert De Mond. Directed by William James Craft. Photo- graphy by Roy Overbaugh. Running time, about 75 minutes. Length and release date not set. THE CAST Norman Douglas Fairbanks. Jr. Isabel Anita Page Madge Sally Blane Monica Zasu Pitts Doris Joan Marsh Gilbert Roscoe Karns Hicks Slim Summerville Rudolpho Henry Armetta Mrs. Overbeck Myrtle Stedman Mr. Overbeck Albert Gran Dr. Zernecke Nora Cecil Miss Hemingway Bertha Mann Miss Clarke Gertrude Short Mrs. Van Dine Dot Farley Last of the Duanes (Fox— All Talker) Good Western (Reviezved by Don Ashbaugh) ^HTIE LAST OF THE DUANES" is just A ibout the wooliest rough-riding, gun- barking western that has been released for some months past. It has all the elements of the good old Hart and Mix features wrapped into one package. In figuring the box-office angle, the picture shapes up as a good western of program cal- ibre that is rather light for the week runs, but an ideal attraction for the split weeks and daily changes where westerns and George O'Brien are favorites. The outstanding feature of "The Last of the Duanes" is the marvelous scenic shots that were obtained in and around the Grand Can- yon. The full scope of the startling vistas of the great gorge are caught in many of the backgrounds. The story concerns a cowboy who returns home to find his father murdered by a shot in the back. He discovers the murderer — kills him — and becomes an outlaw. In the course of events, he is charged with various crimes, but always manages to elude the law. Then he falls in with a gang of desperadoes, and finds a beautiful girl in the clutches of the gang leader. After several sequences develop- ing the story in the gang headquarters, the young bandit and the girl escape to the parson's home for the final clinch. George O'Brien, as the young cowboy and bandit hero, looks and acts like a real he-man. His portrayal was excellent. Walter McGrail was satisfactory as the bandit leader, while Frank Campeau was acceptable as the tender- hearted outlaw. The girl, Lucille Brown, look- ed innocent and helpless enough as the heroine. Good comedies needed to help this one along. Produced and released by Fox. From story by Zane Grey. Adaptation and dialogue by Ernest Pascal. Directed by Alfred Werker. Photography by Daniel Clark. Length not set. Release date, Aug. 31, 1930. THE CAST Buck Duane George O'Brien .Ruth Garrett Lucile Brown Lola -. My ma Loy Bland Walter McGrail Euchre James Bradbury. Jr. Bossamer Nat Pendleton Mrs. Duaue Blanche Frederici Luke Stevens Frank Campeau Morgan James Mason Mr Garrett Lloyd Ingraham Capt. of the Rangers Willard Robertson The Lone Rider {Columbia — All Talker) Worth a Play {Reviewed by J. P. Cunningham) IF WESTERN program attractions were produced with as much intelligent and high regard for the picturegoer's sense of entertain- ment value as this, many booking problems would be solved. In other words, this is a near-perfect Western of the program species. And as such, you'll agree that it's a rarity on a market flooded to the gills with cheap and sappy Western bunk. The production is a splendid example of what effective fast-action sound and camera work can do, working hand in hand to enhance the entertainment qualities of an outdoor shoot 'em up yarn of the plains. And whoever pick- ed the locations should be kept on the payroll permanently. They- are not only beautiful but refreshingly different from the stock hill-and- valley locale found in too many outdoor adven- ture yarns. Buck Jones, unquestionably, knows his sad- dle. Of course, the whole show is his, but Buck, at his best as he is here, will never be called a "camera hog" by lovers of Westerns. His performance is right, and the cast headed by Vera Reynolds give him good support from opening shot to "finis." They all work very hard to put over the thrills and horsemanship display which Director King injected at op- portune spots. The story is not new, but Buck's fans prob- ably won't mind that. It concerns the decision of a crack shot in a gang of bad hombres to ditch the gang — all "rats" — and go it alone. On his first stage stickup, he encounters the pretty daughter of a judge from the neighbor- ing town. As usual, she supplies the love in- terest to spur Jim on to "greater things in life," and he becomes the head of Gold City's vigilante committee which swears vengeance on outlaws. Jim's old gang hear of a gold delivery to the town bank, make the break and force Jim to disappear. Naturally, the girl's father, know- ing of his past, immediately fastens blame for the safe cracking job on him. But Jim, by tough fighting, shows 'em who the bad boys are, and the lovey-dovey clinch follows. A cartoon and a good slapstick comedy will pair off great with this. Produced by Beverly Pictures Corp. Distributed by Columbia. Directed by Louis King. Story by Frank H. Clark. Adaptation, continuity and dialogue by Forrest Sheldon. Photography by T. D. McCord. Film editor. Jimmy Sweeney. Released, June 9. Length, 5,432 ft. Running time, 59 minutes. THE CAST Jim Lanning Buck Jones Mary Vera Reynolds Farrell Harry Woods Judge George Pearce Novarro in "Daybreak" Hollywood — With Ramon Novarro back in town after an extended trip East, M-G-M is readying his first starring musical for the new season, "Daybreak," from novel by Arthur Schnitzler. Oscar Straus is writ- ing the score and original musical numbers which will be sung by Novarro and other featured members of the cast. Await Amos *ny Andy Hollywood — Amos 'n' Andy are sched- uled to arrive here on July 14 to start work on their first picture for RKO, tentatively titled "Check and Double Check." Mel Brown will direct. Foy to Make "The Gorilla" Hollywood — Ralph Spence's stage play, "The Gorilla," will be directed in picture form by Bryan Foy. Joe Frisco is slated to head the cast of the new First National opus. Sennett Builds Stages. Hollywood — Mack Sennett will soon start construction of new sound stages to increase the capacity of his studio by 50 per cent. July 12, 1930 Motion Picture News 87 Opinions on Pictures Shooting Straight {Radio— All Talker) Program Underworld Melodrama (Reviewed by Bill Crouch) ATYPICAL underworld melodrama that starts off with the killing of two gang- sters and ends with a, most thrilling and realis- tic fight between Richard Dix and Mathew Betz. The tale is built upon the reformation of Dix from a racketeer into a reformer. Dix, fleeing from the murder of another gangster, is seri- ously injured when the train upon which he is riding is wrecked. He is taken to the home of the town minister and his beautiful daughter. She nurses him back to health and they fall for each other heavy. She thinks that he is a famous reformer, as a purse belonging to a man of that calibre is found upon Dix. Dix's love for the girl, Mary Lawlor, causes him to stay in the town and follow the straight and narrow path. Her brother, William Jan- ney, has given a number of I.O.U.'s to Mathew Betz for gambling debts. Betz operates a gambling joint in the town and is running a crooked game. He tells Miss Lawlor of the money her brother owes and threatens to tell her father if she does not pay his price, which is not money. She finally agrees in order to save her brother, but Dix takes a hand and by using his gambling skill wins all the I.O.U.'s, Betz's money and lease. Betz, wary of Dix's skill, figures him to be "Lucky" Larry Sheldon and notifies the police. Dix gets hep to the game and he and Betz stage a furious battle, which Dix finally wins, but as he is leaving the place with Mary the cops arrive. They take Betz, who is wanted for a former crime, and let Dix go, another gangster having ad- mitted the killing for which Dix was wanted. Dix is therefore free and he decides to go straight — with Miss Lawlor. Dix does well in his dramatic role while Miss Lawlor and Betz are very capable. Rob- ert Emmett O'Connor, George Cooper and William Janney are also well cast. Audiences that like underworld stuff will find this one okay. Is satisfactory for week book- ings and subsequent runs, generally. Musical shorts and cartoons needed here. Produced and distributed by RJCO. Directed by George Archainbaud. Story by Barney Sarecky. Screen play by Wallace Smith. Photography, by Ed- die Cronjager. Continuity and dialogue by J. Walter Ruben. Editor, Otto Ludwig. Length. 5,800 feet, Run- ning time. 65 minutes. Release date, July 20. THE CAST Larry Sheldon Richard Dix Doris Powell Mary Lawlor Rev. Powell James Neill Martin Mathew Betz Chick George Cooper Tommy Powell William Janney Ragen William Emmett O'Connor Stevens Charles Wurt2 Teamio Charles Haefli Spike Eddie Sturgis Butch Richard Curtis Oh! Sailor, Behave! (Warners — All Talker) Decidedly Spotty (Reviewed by Don Ashbaugh) WARNERS started out to make a filmusi- cal_ version of "See Naples and Die," by Elmer Rice. Somewhere along the line it was decided to inject the comedy team of Olsen and Johnson into the proceedings to bolster up the laugh angles of the picture. The result as shown on the screen is a hodge- podge of story, comedy, music and slapstick with all of the cast struggling through as best they can with impossible assignments and pro- viding a screen yarn that has the audience won- dering just what it is all about by the time the final scenes flash on. Loosely constructed and rather wild and trite at times, the picture can hope for only mild attention from the paying public. For the week runs, it needs plenty of assistance from either a stage show or excellent "name" shorts ; in the program split weeks it will slip through without any fireworks. Olsen and Johnson, former vaudeville team, make their first dive into pictures via the canals of Naples. They put in, periodic appearances on the screen to carry all the comedy element, as- sisted by Lotti Loder, who looks like a potential comer, though she had little to do. Olsen and Johnson bring to the screen nearly all of their old-time vaude routine which was easily recog- nized by Los Angeles audiences, who had seen the entire bag of tricks of the pair in local vaudeville and musical comedy houses for sev- eral years. Some of the Olsen and Johnson sequences provided laughs ; then again much of their sure-fire stage material failed to get a tumble. It is reported that the team has signed a long- term contract with Warners for featured spots as a result of their work in this picture. Re- gardless of certain enthusiasm, it looks as though their stay in pictures will be just as long as they can dig up their old-time vaude routines and no longer. Many better, and more spontaneous, comedians have been given return fare to New York by Hollywood producers during the past year. There's a love story, or the semblance of one, unfolded during the picture. Charles King and Irene Delroy attempt vainly to carry this section, with a few songs to help them along. Of the balance of the cast, Vivian Oakland stands out in relief with a vamp performance that clicks. Dramatic shorts and cartoons will help here. Produced and released by Warners. From play by Elmer Rice. Screen play by Joseph Jackson. Dia- logue by Joseph Tackson, Sid Silvers and Olsen and Johnson. Directed by Archie Mayo. Photography by Dev Jennings. Length, 5,850 feet. Running time, 65 minutes. Release date, Aug. 16. THE CAST Nan Irene Delroy Charles Charles King Cuisa Lotti Loder Prince Kosloff Lowell Sherman Kunegundi Vivian Oakland Simon and Peter Olsen and Johnson Mitzi Elise Bartlett De Medici Charles Judels Stephan Gino Corrodo Hugo Claus Lawrence Grant Song of the Caballero (Universal — All Talker) Okay — Programmer (Reviewed by J. P. Cunningham) THE strong spots in this one have sufficient strength to bolster up the weak moments, giving an average rating close to par on the scale of diverting screenfare. At the split week stands, it is questionable whether it will hold up, but for houses where breakneck horseman- ship, stunts and action are welcomed, there's no doubt as to its pulling power, particularly with Ken Maynard followers, who can be promised a fast moving yarn in a colorful set- ting. Only its treatment redeems the lack of origi- nality of the story, a Spanish-California affair centering around the middle 1800's. They brushed things up a bit, trimming down the rough edges and fitting it very closely around Ken, who, with Tarzan, his horse, gives the fans enough thrilly hokum for any one eve- ning. Sequences in which Maynard rides three horses, standing upon the backs of the outer two, are particularly commendable. Maynard, accompanied by a team which sup- plies the comedy, wanders over southern Cali- fornia as a tricky holdup man, but he molests only the Madera family, harboring a desire for vengeance because of the ill treatment accorded his mother by Pedro Madera, head of the fam- ily, who is also the brother of Ken's mother. Ken keeps the nephew relationship with Pedro, played by Francis Ford, a secret until close to the end of the story, when the two are recon- ciled, Doris Hill, a pleasing personality, offers the love interest. Les Mason's dialogue is splendid, and very appropriate. Light comedy shorts suitable for showing with this one. Produced and distributed by Universal. Directed by Harry J. Brown. Story by Kenneth C. Beaton and Norman Sper. Adapted by Bennett R. Cohen. Dia- logue by Lesley Mason. Photography by Ted Mc- Cord. Release date, June 30. Length, 6,524 feet. Running time, about 70 minutes. THE CAST Juan Ken Maynard Anita Doris Hill Don Pedro Francis Ford Don Jose Gino Corrado Dona Luisa Evelyn Sherman Manuel Josef Swickard Andrea Frank Rice Bernardo William Irving Conchita Joyzelle Tarzan By Himself Florence Ryerson Back On M-G-M Writing Staff Hollywood — After a three-year contract as scenario writer at Paramount, Florence Ryerson has returned to M-G-M studios under an optional term agreement.- Mis» Ryerson left M-G-M at expiration of a term contract three years ago to make the switch to Paramount, with report at that time that she would give M-G-M first call on her services when she finished at Paramount. Pantages Expand with Purchase in 'Frisco San Francisco — Rodney and Lloyd Pan- tages, sons of Alexander, have enlarged chain holdings with purchase of the old Hippodrome on which they will spend $150,- 000 for improvements. Ontario Projectionists Stew Over Exams Rule Toronto — Operators throughout Ontario are complaining over new regulations of the government requiring periodic examina- tions. The tests are oral and written, but the projectionists insist that the current licensing requirements are sufficient. UU" Starts Serial Hollywood — Francis X. Bushman, Jr., will have the featured spot in Universal's talker serial, "The Big Circus," which starts next week under direction of Robert Hill. Alberta Vaughan has been signed to play opposite young Bushman. "Captain Blood" Next Hollywood — Frank Lloyd's next director- ial assignment for First National will be Rafael Sabatini's "Captain Blood." James Rennie will play the title role. Waldemar Young is writing the continuity and dia- logue. Monnier Succeeds Stein Paris — M. R. Monnier has been appoint- ed managing director for Universal in France. He succeeds M. Stein, resigned. 88 Motion Picture News July 12, 1930 Young Desire (Universal — All Talker) Trite; Program Stuff (Reviewed by Sherwin S. Kane) THIS is inconsequential program fare which apes — none too well — a half dozen other pictures which, in themselves, were unim- portant. A casual cast goes through its pre- scribed gestures in the manner of doing just another job. Trite and unbelievable situations add to the general impression of this one's in- feriority. The comeliness of the mis-cast star, Mary Nolan, is a minor redeeming feature; as is a single sequence toward the close in which the star, in a grand sacrificial gesture, takes her life by leaping from a carnival balloon. The commendable staging and photographing of this scene revives an interest in the picture that has been waning progressively up to this point. "Young Desire," adapted from the stage play "Carnival," is the story of a side show carnival dancer, dissatisfied with her lot as a "ten cents a look" girl and ambitious to become a "$5 a look" girl. Her ambition leads her to a small town where she meets with the naive scion of the first family — a lad of schoolboy age, played by William Janney. She is established in a comfortable apartment by the youth wherein they learn to love one another — undemonstra- tively. This clean thing in her life brings about her regeneration, manifested in her intention to look for work. Here the boy's doting parents enter the scene and with one of those familiar pleas to "think of his future," scare away the female menace to the family name. She re- turns to the carnival pursued by the youth, but solves everything by obliterating herself in the balloon leap. The work of the supporting cast is uniformly undistinguished. Sound recording and photog- raphy are good. So are the carnival settings. This one needs all the good short subject support possible. Produced and distributed by' Universal. Adapted from stage play, "Carnival," by William R. Doyle. Directed by Lew Collins. Adaptation and dialogue by Winifred Reeve and Matt Taylor. Photographed by Roy Overbaugh. Length, 6.529 feet. Running time, 73 minutes. Release date. June 8, 1930. THE CAST Helen Herbert Mary Nolan Bobby Spencer William Janney Blackie Ralf Harolde May Mac Busch Mr. Spencer George Irving Mrs. Spencer Claire McDowell Fast Worker Film Hero — Every time I kiss you it makes me a better man. Heroine — Well, you don't have to try to get to heaven in one night. Love Among the Millionaires (Paramount — All Talker) Spotty (Reviewed by Robert Hage) CLARA BOW is starred in this attempt at something-or-other, but she's got tough competition in Mitzi Green. In fact, Mitzi practically steals the story and in one sequence gives an impersonation of Clara that ought to make the latter envious. Mitzi ought to be given Clara's roles in the future. Clara plainly gives evidence of having gone all the way through the 180-day Hollywood diet and her slimness adds to her appeal, but what a sloppy role the boys in the executive cubby holes handed her. She smears her emot- ing all over the place, thanks to the scenario writer, and before the story is half over you hope she's been dropped. All you care to see thereafter is Mitzi, Skeets Gallagher and Stu- art Erwin. And, speaking of Skeets and Stuart, what a dandy comedy team they make. They're a pair of goofy small towners in this and the gags they net out of a flivver bap a bundle of laughs. Stanley Smith is the lovelorn hero and he and Clara indulge in a number of sac- charine songs that are extraordinarily annoy- ing. There's one exception — "That's Worth While Waiting For." Clara sings it with ap- propriate patter while slinging out the hash in a dump cafe, and the tune is almost good enough not to be in a picture. The author must have taken a shot in the arm b( 'ore he sat down to type out this vehicle. It's all about a waitress who falls in love with a brakeman who turns out to be the son of a railroad president who turns out to be a tyran- nical cad until the waitress turns out to be a pill to turn the youth's thoughts from her so that their romance won't turn the old man's hair grayer still. Old stuff. Charles Sellon, Claude King and Theodor von Eltz give capital performances, but Bar- bara Bennett does not live up to the family tradition. She was ill at ease at all times be- fore the camera. Okay for hot weather entertainment. The laughs will carry it, but it's too bad that they have to be interrupted by a puppy love romance. Spot in novelty shorts. Produced and distributed by Paramount Publix. Story by Keene Thompson. Directed by Frank Tut- tle. Adapted by Grover Jones and \\ illiam Consel- man. Dialogue by Herman Mankiewicz. Photo- graphed by Allen Siegler. Length, 6,910 feet. Run- ning time, 71 minutes. Release date, July 19. THE CAST Pepper Green Clara Bow Jerry Hamilton Stanley Smith Boots McGee Skeets Gallagher Clicker Watson Stuart Erwin Penelope Green Mitzi Green Pop Green Charles Sellon Jordan Theodor von Eltz Mr. Hamilton Claude King Virginia Hamilton Barbara Bennett Hot Curves (Tiffany— All Talker) Good Program Offering (Reviewed by Charles F. Hynes) DESPITE the title, which would indicate something of a sexy nature, this is a clean and wholesome baseball "yarn. The story is fairly obvious, the acting none too good and direction just fair, but it has some laughs and heart interest which put it over. As a program offering, it stacks up as an attraction which will satisfy. Benny Rubin heads the cast and walks away with the picture. He manages to inject quite a few laughs and some heart appeal in spite of the trite story. Rex Lease is fair as the big-headed baseball pitcher, but his work in this is below that of "Troopers Three." Alice Day is just so-so, playing opposite. Natalie Moorhead is an effective vamp, in spite of the lines given her, John Ince is good as the man- ager and Paul Hurst injects some forced hu- mor ; Mary Carr is effective and Pert Kelton does her best with a silly part. The speedy transition of the Pittsburgh team in the world's series game is pretty far-fetched and a lot of the other sequences are overdrawn, but Rubin saves the day with his comedy antics and dialect. The story concerns a young pitcher, who gets high hat after developing into a star. He goes the whole route, ignoring instructions and training rules and falling for a gold digger. He is brought to his senses and wins the series, after his pal, the catcher, turns up for the game, following an airplane accident. Sell this on its baseball angle and try to off- set the adverse effect of the title. Rubin, vet- eran vaudeville headliner, is your best name bet, so plug him hard. Musical shorts and comedy with this. Produced and distributed by Tiffany. Story by Frank Mortimer. Directed by Norman Taurog. Scenario and dialogue by Earl Snell. Edited by Clarence Kolster. Photographed by Max Dupont. Lenth, 7.893 feet. Running time, 88 minutes. Re- lease date, June 15. THE CAST Bennv Goldberg Benny Rubin Tim Dolan Rex Lease Elaine McGrew Alice Day Cookie Pert Kelton Manager McGrew John Tnce Grandma Dolan , Mary Carr Scout Mike Donlin Mazie Natalie Moorhead Slug Paul Hurst Singer of Seville (M. G. M.—All Talker) Novarro Singing a Hit (Reviewed by Edwin Schallert) THE strength of thfs picture lies in its operatic climax. Ramon Novarro does a Martinelli, singing the tenor aria from "V Pagliacci" in a way to make even Lawrence Tibbett jealous. Ramon must have been holding out vocally heretofore, because while he has ex- hibited a light and pleasing quality in "Devil- May-Care" and "In Gay Madrid," the first time that he has really "burst forth" into song is in "The Singer of Seville." Like several other pictures the star has made, this story, with a Spanish setting, is designed chiefly to exploit the Novarro vocal attainments. It is a romantic affair, somewhat confused by a religious angle that may possibly encounter some prejudice. Dorothy Jordan is again the Novarro leading woman, and other important roles are played by Nance O'Neil, Renee Adoree, Ernest Torrence, Mathilda Comont and Russell Hopton. Novarro, at first, is seen as a cafe performer, a gay blood of Spain much pursued by his co- worker Lola (Miss Adoree) but quite evasive of her amorous interest in him. He is a bit of a rapscallion too, as is shown when he steals a shawl at a carnival, and, by his other mis- chievous actions, turns the place into a rout. Admiring Juan (Novarro), is the little novice in the convent, Maria. She has glimpsed him from atop the high wall of the religious insti- tution, as he sang and danced in the cabaret, and has built up around him an aura of romance. She has adopted the religious life following her relative's wishes and her brother Enrique is insistent that she pursue it. When she makes her escape from the convent she meets Juan who is then fleeing from the fiesta and the police. Super-egotist that he is, he decides he will adopt and protect her. He has no romantic in- terest in her whatsoever, and in their dwelling together under the same roof they are chaper- oned by his vocal teacher, Escoban, portrayed by Ernest Torrence. It is determined that Juan shall go to Madrid for a try-out for the opera, and with Escoban and Maria he sets forth. The hearing is pro- ductive of no results, chiefly because of the arrogant impertinence of the young singer. Then Escoban, devoted to the boy, decides to buy a performance. "Not until he has a broken heart, and has suffered will he be able really to sing," is his conclusion. Meanwhile Juan has fallen in love with Maria, and they are to be married. While they are preparing to celebrate the engagement the girl's brother enters, and after a duel of con- flict with Novarro, finally convinces him that it is utterly wrong for him to take the girl away from her religious life. The spurned Lola is at the bottom of this plot, and Juan uses her conveniently to disillusion Maria by pretending to make love to her. The girl is glad enough then to return to her former se- clusion. Of course, the ending is ultimately happy. Juan, really broken-hearted, sings a triumphant performance at the opera, but collapses right after "Vesti la Giubba." Grief is preventing his recovery, and finally Lola straightens things out by appealing to the Mother Superior of the con- vent. Maria, who has taken no vows, is re- leased. The story has a certain artificial quality, even though the facts as set forth cannot per- haps be wholly questioned. Short action or cartoon comedy preferred unth this. Produced and distributed by M-G-M. Story by Dorothy Farnum. Dialogue by John Colton. Music and lyrics by Herbert Stothart and Clifford Grey. Directed by Charles Brabin. Photographed by Mer- ritt B.' Gerstad. Length. 9,179 feet. Running time, 1 hr. 40 min. Release date: About August 24, 1930. THE CAST Juan Ramon Novarro Maria Dorothy Jardon Mather Superior Nance O'Neil Lola Renee Adoree Escolwn Ernest Torrence La Rumbrara Mathilda Comont Enrique Russell Hopton July 12, 1930 Motion Picture News 89 Short Subjects Child Life of India (Paihe— Talker) Shorts at Their Best THE title is self-descriptive of this new Tom Terris "Vagabond Adventure," which rates equally as high as its predecessors as a purveyor of entertainment. Splendid ; should be booked by every house. The caption tells the story. Running time, about 12 minutes. Run this one with a feature comedy for best results. Voice of Hollywood No. 13 ( Tiffany-Sound) Fair Short STATION S-T-A-R with Ruth Roland do- ing her stuff as the guest announcer. Charley King offers a song. Jack Benny a few wisecracks, Estelle Taylor a few bows and Davey Lee gives his impressions of a visit to the zoo. Miss Roland also does a tap dance. The series is building up quite a following and this number holds up the average. Running time, 10 minutes. Okay for any bill. The Chumps (Sennctt-Educational — Talker) Okay TOO much plot in this short, which is based on a magazine story, reduces the oppor- tunities for gags, with the result that anyone walking in during the middle of the offering would be under the impression that a feature was being shown. Franklin Pangborn and Marjorie Beebe, playing a pair of honey moon- ers, get roped in by a band of card sharps and lose all their dough. The groom gets it all back in a clever manner. Andy Clyde makes the most of a slight part and, as usual, is good for many laughs. This short proves that gags and lines are needed more than a story to get over a comedy. However, it's entertaining throughout. Directed by Mack Sennett. Run- ning time, 21 minutes. Excellent for a heavy feature. Alaskan Knights {Columbia-Sound Cartoon) Very Funny ANOTHER of the Krazy Kat cartoon comics, which has quite a few laughs. The dizzy antics, as the title indicates, take place in Alaska, where the boys whoop it up to a series of tunes, beer and the rest of the trimmings. A fine subject for any bill. Running time, 8 minutes. Dandy for comedy relief. Bully Beef {Educational — Sound) Average T^HIS Paul Terry-Toon is not up to the ■*- level of some of its predecessors, but it manages to click a satisfactory quota of laughs. The idea rambles all over, the high spot show- ing a squad of soldiers playing football with a big shell the enemy has dropped, with their buddies shouting "We want a touchdown" from the trenches. Running time, 6 minutes. Spot it into a bill that needs lightening. Goodbye Legs {Sennctt-Educational — Talker) Fair NOT many laughs in this, due to a long- winded story and a paucity of gag situa- tions. It contains a good cast, including Andy Clyde, Nick Stuart, Ann Christy and Daphne Pollard, but their time was wasted on the ve- hicle. It's the story of a theatrical producer's son who signs up a girl at $1,000 per week as a dancer on his own hook when he gets a glimpse at her face, but the old man welches on the contract when he sees her legs. At that particular moment, however, she is wearing a pair of leg forms which give her pins a fat appearance. The dame sues and most of the action takes place in the courtroom with Andy, believe it or not, acting as his own attorney. The girl accidentally displays her legs on the witness stand — and that ends the suit. The laughs are scattered, but the short will get by with the average audience. Directed by Mack Sennett. Running time, 21 minutes. Will serve on any type of bill. Audio Review, No. 28 {Pat he — Sound) Better Than Average COMBINING the beauty of nature, trick photography and the romance of old cellos, all blended into a well balanced subject over- flowing with entertainment value. Tinted stock enhances the artistic' splendor _ of "Desert Giant," in which is depicted still life on the Arizona desert, with its tall Sahauros cactus growths standing by sentinel-like. The Wurlitzer collection of cello antiquities, all with colorful histories, precedes "Double Trouble," in which trick photography shots of Ann Pen- nington are brought into play. Running time, 10 minutes. Suitable as novelty balance on a feature comedy bill. Mind Your Own Business (Pat he— All Talker) Entertaining LIGHT musical comedy stuff in which they use a female impersonator to give the sub- ject a twist different from the stock vaudeville- type yarn, Director Monte Carter succeeds in turning out a two-reeler with plenty of pep and pleasing jazz tunes. Running time, 17 minutes. ♦ » Liberty to Produce "Valley of Adventure Hollywood — Rapidly lining up story ma- terial for its program of 20 specials to be produced during the coming year, Liberty Productions have purchased talker rights to "The Valley of Adventure," a novel by George W. Ogden. The latter wrote "The Bond Boy," which Richard Barthelmess produced several years ago. Managers at New Warner Acquisitions to Stay Santa Barbara, Cal. — Warners' four new theatre acquisitions, Granada, California, Rose and Mission will be completely re- modeled, remaining under same managing heads. Lease Quilna Theatre Lima, O. — The Quilna has been leased for five years by the Quilna Theatre Co., who will open the house about July 20 when sound will have been installed. Too Naughty Richmond, Va. — The following bit of repartee was cut out of Fox's "Not Damaged ' by the Virginia censors: "You will marry a sailor and have twins." "Sailors i do not come home often enough." Clever Syrians First talking picture to be shown in Syria brought double admissions, theatres at Beirut taking this action to cash in on sound's popularity be- fore the novelty wears off. Davidson Plays It Safe; Books Talkers and Legit Milwaukee — Playing it out both ends from the middle, the Davidson is to oper- ate as attraction and circumstance dic- tate. The Klein Corp., which has leased the house, has franchised for legitimate stage attractions and will also run talk- ers, at present showing "All Quiet" at road show prices. By way of preparation for the tussle for its share of local business, the house has added Western Electric equipment, the lobbies and waiting rooms have been redecorated and a washed air ventilating system has been installed. R-K-0 Adding 3,608 Seats In Albany; Theatre Starts Albany, N. Y. — R-K-O's new dread- naught is under way. The work of tearing down a number of buildings adjacent to the business center preliminary to erec- tion of the new $3,000,000 R-K-0 theatre has started. The new house will have a capacity of 3,608. It will resemble the Roxy, New York City, and will be located a short block from the present R-K-0 house. There is a rumor current that negotia- tions for a site for a new Warner theatre would be closed within the next few days. This theatre, if erected, will be within two blocks of the R-K-O house. Warners Begin Operation Of Three Upstate Houses Batavia, N. Y. — The Family, LaFayette and Dellinger theatres, formally passed in- to the hands of Warner Brothers with the filing of transfers in the Genesee county clerk's office. The Family, owned by Nikitas Dipson, has a lease valuation of $8,500 a year; the LaFayette, owned by Fabro Holding Corp., $15,600 a year, and the Dellinger, owned by Joseph R. Rosenblum, an unstated amount. Warners will remodel the houses, run- ning all on straight sound policies. Pathe Signs Fellows Rockliffe Fellows, who has been absent from the screen for some time while he ap- peared in two stage presentations, will again be seen in "Beyond Victory," a Pathe pic- ture directed by John Robertson. Bernstein Switches Richmond, Va. — Harry Bernstein, former manager of Wilmer & Vincent theatres in Virginia, has joined the forces of J. C. Cunningham, who operates the Broadway in Hopewell, Va. Cardinal Gets a Theatre Cardinal, Ont. — T. M. Savor is building a theatre here. It will be wired. B. Dillon of Brookville is architect. 90 Motion Picture News July 12, 1930 Exploiting Sex in Sex Pictures Is "Honest Policy To achieve the greatest honesty in ad- vertising pictures it is necessary to exploit sex angles when they are preponderant in a picture in the same manner that less sen- sitized characteristics are exploited in lily white productions. That is the opinion given hy Jack Hess, director of advertising and exploitation for RKO theatres from the Mid-West to the Pacific Coast, in commend- ing on the recently adopted advertising code. "If sex or profligacy is not to be treated, in advertising a picture in which the two play a prominent part no genuine honesty in advertising is to be attained," Hess said. "It is essential to advertising honesty to tell your prospective audience what type of pic- ture your theatre is exhibiting. A distinct- ly sex picture can be made unrecognizable by restrained advertising. That is as dis- honest a procedure as representing a picture of a different type to be primarily 'sexy'." "In either case," Hess pointed out, "the results are detrimental to the theatre. If sex angles of a picture are ignored, your advertising attracts an audience that may have avoided your picture were it frankly treated ; but, having seen it, may be dis- gusted. At the same time, over-emphasis of sex angles in advertising pictures not preponderantly in that classification attracts an audience that will be just as disappointed in what it has seen. Blames Hollywood "True honesty in picture advertising gives an accurate estimate of the character of the production. If sex is not to be flaunted in theatre advertising, it should have no prom- inence in the production. The responsibil- ity is Hollywood's. We have to sell, and sell honestly, what Hollywood gives us." By way of illustration of his point, Hess reviewed his advertising copy on "Party Girl" (Tiffany). "This was a distinctly sex picture," he said. "Were it not advertised as such it would have attracted audiences whose tastes it might have outraged. Advertised honest- ly for what it was, audiences had no one but themselves to blame if they were offend- ed by it. "On the other hand, the picture now cur- rent at our Woods Theatre here (M-G-M's "Richesl Man in the World") is a drama Wabash Ave. — South Henri Ellman HENRI ELLMAN escorted Phil Gold- stone, Tiffany production manager, as far as Chicago on the latter's return to Hollywood following the Tiffany convention, which began here and was trans- planted to New York. Henri repeated a few new stories he had heard in the East and then re- turned to New York. He is expected back here by the end of the week. Fred Meyer, formerly divisional manager of Universal theatres at Milwaukee, was tendered a testimonial banquet, zvith accessories, by MiT ivaukee exhibitors and friends on the eve of his union with Warner Bros. * * * Herman Rosse, designer of picture settings and costumes, train-changed here last week en route to Hollywood, where he will go to work on the sets for "The Boudoir Diplomat" (Univ.). Rosse turned out the distinctive sets that figured so largely in Universal's "King of Jazz." * * * The Adams, Loop tabloid talkie house, has closed for the summer. * * * Henry Herbel, manager of Universal's Chi- cago office, though still in the hospital, is re- ported to be improving rapidly. He was per- mitted to have visitors this week. * * * Charlie Loewenberg put that sound truck of his back into operation in the Loop when "All Quiet on the Western Front" reopened at the Garrick. The picture is knocking doivn impor- tant money for the Shubert house. of family life that incorporates a few minor sex sequences. To flaunt these sequences to the exclusion of all others would be to do an injustice to the production and to misrepresent the picture to your audiences. It would attract the sensation seeking pat- ron who would be disappointed in it and exclude the lover of good drama who would enjoy it." Hess's advertising of the latter picture consistently emphasized its dramatic and emotional strength and made no reference to its "sex sequences." By contrast, however, the Cosmopolitan advertising carried in the Hearst papers independently of RKO's ad- vertising of the picture stressed its insigni- ficant sensationalism. Chi Trib Swats Floyd Gibbons' Byrd Film Gab The Chicago Tribune, in a recent editor- ials, takes a rather pointed crack at its erst- while war correspondent, Floyd Gibbons, in commenting on "With Bvrd at the South Pole." The Tribune editorial, captioned "We Want a Penguin," says in part : "We were reminded of penguins by the movie of the Byrd expedition. . . . The penguin is a bit pompous, perhaps, but he has dignity even if he waddles, and he takes pleasure in quiet conversation and good manners. He understands restraint. No one need ad- monish Mr. Floyd Gibbons (whose talk ac- companies the picture of the flight over the pole) to go to the ant, but we lean to the belief that he might have acquitted himself more creditably had he gone to the penguin for poise before speaking his piece." Gibbons was the Tribune's correspond- ent with the Pershing punitive expedition into Mexico in 1916, and likewise served the paper as chief of its war correspond- ents during the World War. The Tribune's movie critic gave the Byrd picture five stars, as compared with a maxi- mum merit award of four stars in the past. Cite 26 Chicago Theatres; Charge Fire Violations Twenty-six Chicago theatres have been cited by the Chicago Fire Prevention bureau for violations of fire ordinances. The al- leged violations are based on the acoustical insulating materials used in the theatres which, the Fire Prevention bureau charges, are inflammable. The theatres cited are: Orpheus, Jeffery, Hamilton, Harvard. Highland, Fmmett, Jackson Park, Armitage, Chelton, Elston, Cosmopolitan, Irving, Grand, Famous, Por- tage Park. Parkside, Patio, Belpark, Senate, Vision, Biltmore, Archer, Brighton, Castle, Midwest and Pantheon. Similar cases against four other Chicago theatres wore dismissed in municipal court here two weeks ago. July 12, 1930 M o t i o n Picture News 91 Publix Theatres in Chicago Complete Plans for Luring in Children's Trade Back to Roost Chicago — Irving Mack noticed a swell plug for cooling system trail- ers in the Man- agers' Round Ta- ble department of MOTION PIC- TURE NEWS some time ago. Irving lifted the copy, with credit, and put out a flock of pluggers on cooling trail- ers, featuring the reading notice. Not till last week, when he was vis- ited by "Chick" Lewis, did Irv learn that the reading notice he had been flaunting had been originally contributed by National Screen Service. Irving Mack Loophole Left For Injunctions By Court Order Chicago — Legal interpretation of the state Supreme court's modified ruling in the "Alibi" case implies that, in some instances, injunction proceedings may be resorted to by distributors whose pictures have been denied a permit by the censor board. The ruling, while it is aimed at a curtailment of pictures which may play, by injunction, takes cognizance of unusual or extenuating circumstances which might exist and make injunction a fair and proper resort. Chief among such instances, it was said, is the case of "time" pictures — productions based on current situations which may alter quick- ly enough to kill the value of the picture in the event it was subjected to lengthy court procedures. The Supreme court originally, in uphold- ing the permanent injunction as a legal re- source of distributors, did so without quali- fication. The Circuit court, however, in the case of "Party Girl," ruled that man- damus and not injunction was the proper resource. The Supreme court then review- ed its ruling and modified it to the extent that mandamus shall be the first procedure except in unusual circumstances. RKO Creates Midwest Office at Columbus Chicago — RKO creates a mid-western office at Columbus, following acquisition of the Libson circuit of 28. The office will handle all advertising and exploitation for the newly acquired theatres, located at Col- umbus, Cincinnati and Dayton, O., and Grand Rapids, Mich. Bill Danziger, for- merly of the Chicago advertising staff of RKO, will be in charge of the new office, working under Jack Hess. Loop Openings to Be Speeded Up to Catch Transients Be- fore Films Are Too Old Chicago — Bookings designed to gain chil- dren's trade will plan an important role in the exhibition plans of Publix theatres in this section, a meeting of Detroit and Chi- cago Publix theatres' managers was advised last week. The Paramount product, with "Huckleberry Finn," "Tom Sawyer" and "Skippy" particularly, will be featured in these plans, but other companies' juvenile productions as well will be used, the man- agers were told. Successful efforts to speed up Chicago picture openings have been under way for some time, the managers were told. The establishment of new box office require- ments of all pictures opening in Publix- B. & K. Loop houses will reduce the length of runs of many, making them available to the outlying houses more quickly than in the past, and will make possible earlier and more numerous Loop openings. Chicago movie-goers in the past were frequently irk- ed by the lateness of picture openings here. A good percentage of the traveling popula- tion of the city formerly had viewed pic- tures elsewhere weeks before their Chicago openings. This situation is destined, now, to be remedied, with considerable improve- ment already noted, the Chicago managers were advised. A curtailment of the circuit's exploita- tion expenditures was also predicted by W. K. Hollander, advertising manager of Pub- lix-B. & K, who told the meeting that ad- vertising in the dailies was by far the most effective business getter. There will be no curtailment of advertising appropriations for this purpose, he said, but cautioned the managers about other forms of advertising and exploitation. Tie-ups, Hollander said, should be avoided in the future unless the second party to the stunt bore a full half of the expense. Even then, he said, the tie- ups must be good to be considered. Twisting Leo's Tail in Chicago Chicago — On the picture's opening day at the Chicago, B. & K. advertised "A Lady of Scandal" as "Paramount's all-talking ro- mance." The slip-up was rectified on the second day, which was not soon enough to save the local M-G-M exchange from hav- ing one of those hemorrhages. Laskers Add Fifth in Chi Chicago — The Ellantee, following remod- eling, will reopen under Jacob Lasker's management. The house will be renamed the Roxy and marks the fifth link in Lasker's chain. Other houses are the New Ritz, at Berwyn; Villas, Cicero; Bertha and Music Box, Chicago. Ticket Scandal Chicago — "Raffles" was previewed to a near-capacity house at the United Artists Theatre. Eddie Grossman, United Artists manager, though pleased with the large attendance and the reception accorded the pic- ture, accused Irv- ing Mack, who printed the tick- ets, of taking care of his own friends too well. "But," said Eddie, "if, in the future, you deliver us half the tickets you print, we won't prose- cute." Eddie, threat- ened with pneumonia recently, took two days off, and then returned with apologies for his absence and remained up most of the night for the "Raffles" preview — his first day back. Eddie Grossman Tom Thumb Golf Courses to Be Taxed in Chicago Chicago — Tom Thumb golf courses, al- ready as numerous here as speakeasies and just as easy to find, struck their first snag in local operation last week after several months of clear sailing and a break from the local courts. City attorneys are seeking legislation which will require the courses to pay a license fee and, possibly, an amusement tax in addition. Careful scrutiny of the courses in residential sections will also be advocated, where late closing hours and disturbances have already resulted in charges of con- stituting a public nuisance being placed against several. Local courts recently authorized operators of the courses to open in residential sections of the city. Hess Contract Ready as Endurance Flyers Land Chicago — Waiting at Sky Harbor air- port here when the Hunter brothers landed after establishing a new endurance flying record of 554 hours wa3 Jack Hess of RKO with a Palace theatre contract in his hand. The brothers, including the two who ma- neuvered the re-fuelling plane, and the sis- ter who prepared the meals for the four during the endurance flight, smiled and signed. The family went into the Palace for a week, after which they may do some time in RKO houses elsewhere, depending, of course, on how soon the public forgets them. 92 Motion Picture News July 12, 1930 Squawk in Chi Over Lack of Kid Material Chicago — Chicago parents are warned to "protect" their children from the in- fluences of pictures unsuitable for juven- ile patronage by Mrs. G. H. Bevans, authority on child care and education, who authors a daily column on that sub- ject in the Chicago Tribune. "Even if we try hard, we can't find enough good moving pictures for the children to go around," states Mrs. Bevans, who offers as a typical child's program : "A comic — children adore to laugh. The drawn comics are usually fine and entirely lacking in vulgarity. A news reel. Perhaps a short travel, or nature, or animal picture, and a good entertainment film, not as long as a film for adults." "Undoubtedly if the producers would agree to serve the child public, which some one has estimated to be five million, the first trouble they would have would be in finding people who could write screen stories for children," says Mrs. Bevan. "It is an art in itself. "This could not serve as an alibi to their getting started, for the reason that the literature of the world is already rich in stories which could be made into mag- nificent films. And now that we have the talkies, sepulchral though they still are, many stories could be included like 'Alice in Wonderland,' for instance, which de- pend so largely on their dialogue. "In the classics alone the producers could find really gorgeous tales — some for the younger children, some for the older ones. Lists Suitable Material "There are for instance: Many of the fairy tales — full of action, dramatic, fas- cinating to the eye. Imagine 'Jack and the Bean Stalk,' 'The Sleeping Beauty,' etc. There are 'Mother Goose,' 'Lorna Doone,' 'Treasure Island,' Greek and Roman and Scandinavian mythology, selected myths, of course; some of Walter Scott; pos- sibly books like 'Little Women'; the finer historical novels; the biography of great men when their lives had incident and color which could be translated into screen material ; perhaps 'Huckleberry Finn' or 'Tom Sawyer,' 'Otto of the Silver Hand'; perhaps 'Hans Brinker," etc. Chakares in Control of Greenville Amusements Greenville, O. — Chakares Amusement Co., Springfield, has taken over the Wayne here and inaugurated a reduced scale of ad- mission prices. The new owners also oper- ate the State, giving them control of the theatre business in this city. Vernon M. C. at Missouri St. Louis — Skouras Bros, will switch Wally Vernon from the Granada to the Missouri, where he will act as master of ceremonies under the new elaborate stage show policy inaugurated on July 4 by Skouras. The new policy is in retalia- tion to the price cut made by Fox and Loew's a few weeks ago. Look at Leni! Leni Stengel, French singing come- dienne, featured in a new R-K-0 fun film, is credited to be the world's greatest linguist. It isn't true — exactly. Leni has a newspaper clipping from New York which claims she speaks 22 languages. To quote the clipping: "About Leni there is a fragrance of Budapest, or is it Marseilles or Hel- singfors? She talks seven languages with her eyebrows and twelve dialects with her shoulders." That's 22. — Los Angeles Record. Robbers Hold Up Cashier; Scared Off Dallas, Ore. — Ruth Helm, cashier at the Majestic, was surprised when two thugs covered her with guns and demanded that she put the evening's receipts into a bag and pass it over. However, she was more surprised to see them turn and run before she had an opportunity of complying with their demands. The pair fled at the sound of approaching footsteps. Baker, Hartung, Armst'g, Duell, Kennedy in Shift Seattle — Following changes in the line- up of Publix executives on the Pacific Coast, several changes in local staffs have been made by Robert Blair, Pacific North- west division manager. A. W. Baker, former city manager in Dallas, will assume management of the Seattle Paramount, succeeding William A. Hartung, who will be moved to a Mid- Western spot for the same company. Star Duell, former assistant manager of the Paramount in Portland, will man- age the Metropolitan, Publix's second house in downtown Seattle, succeeding Robert Armstrong. Armstrong, in turn, will become direct- or of advertising and publicity for both the Seattle Paramount and Metropolitan, succeeding Arthur J. Kennedy, who will soon leave for an Eastern berth in a similar capacity. Armstrong was formerly advertising manager of the local Para- mount until Kennedy's arrival here a few months ago. . Australian Arms Plant To Make U. S. Projectors Washington — The motion picture division of the Dept. of Commerce reports that a small arms factory owned by the govern- ment at Lithgow, Australia, has obtained a contract from an American company to manufacture talkie projection machines, ac- cording to assistant American Trade Com- missioner H. P. Van Blarcom. It is known that the Munitions Supply Board is opposed to the manufacture of outside orders, but the Minister for Defense is enthusiastic and has given assurance that every effort would be made to manufacture articles which are now imported. Oldest Showman In U. S., Is Claim Of Clair Patee Topeka, Kas. — This may force the lins to form to the right, but it is, neverthe- less, the claim of Clair M. Patee, owner of the Patee theatre at Lawrence, that he is the oldest exhibitor in the United States. Not only that, but Patee asserts that claim has never been contested. "Colonel" Patee states he opened a pic- ture theatre in Jersey City, N.J., in 1898, which he claims to be the first in the country. Later he opened the "Patee Nickel" in Lawrence, Kas., in 1903. In 1904 he opened, on Delaware St., in Kan- sas City, the "Nickel Theatre," claimed to be the first picture house in Kansas City. Patee has never missed an MPTO con- vention— "since they have be,en having them," he adds. He has attended all of the twelve annual conclaves of the Kan- sas and Missouri unit. He personally published a pamphlet called "Facts," the sheets of which show publicity in early form. It was a four-page weekly, in which was a queer assemblage of reading mat- ter, fashion notes, home hints, recipes, school news, and — carefully sandwiched in between — facts about the then new picture business. In those days, Patee says, the public did not look with a very friendly eye upon pictures. They were in the category of "fakes." The purpose of "Facts" was to tactfully dispel this idea and to gain favor for the pictures. In Lawrence, his home, Patee has been an exhibitor since the "Patee Nickel" was opened in 1903. His house now is called simply the "Patee." It is different from many houses in that it is on the English plan, with the choice, and high- est-priced seats, in the balcony. "U" Buys Dialogue Rights to "White Tiger" Hollywood — Universal has purchased the dialogue rights to "White Tiger" from Tod Browning, who wrote the original for the silent picture which he directed several years ago with Priscilla Dean starred. Uni- versal plans to produce a talker version of the property for the new season, with Browning likely to direct. Demands Doubling of Sound Picture Taxes San Salvador — The government of the department of San Salvador has proposed to the minister of the interior that congress pass a law doubling the present import tax on sound pictures in any language except Spanish. Stock at Stockbridge Stockbridge, Mass. — Alexander Kirk- land and F. Cowles Strickland will reopen the Berkshire Playhouse here for a sum- mer season of stock starting in the next two weeks. Established plays will be pre- sented with occasional try-outs of new ones. My 12, 1930 Motion Picture N c w s 93 MANAGERS' ROUND TABLE CLUB Charles E. Lewis Qhaltmun and /c/itat. Of cwodional Gvj.fociation. ormen. CS\/[eetina- MOTION PICTURE NEWS Cpeku QVeek~fozc)fatual $ene/it and 3hoe*te,f$/ w-jz> Conducted By An Exhibitor For Exhibitors WE'RE OFF MANY thoughts crow d through our mind as we pull out of Grand Central Station for Chicago and points west. If this was our first trip to the coast we could hardly feel more thrilled. And why not? When last we viewed the Pacific Ocean, movies were just — movies. Now the show business has been entirely revamped and talkies have gained a firm foot- hold, on both the exhibitors and their bank books. We have corresponded regu- larly with crack showmen from all over the world. Some have complained about this and some have gone into raptures over that product from the big producing companies. Other showmen have boasted about the beauty of their houses and they raved about them so much that we decided the first thing we would do when we made our trip would be to visit many of them. We know that they must have something to keep these men continually happy. Well, we are going to se- cure the low-down for the Club pages and we have a hunch right now that it will make interesting reading. And Hollywood? What a change we expect to find out there! Sound studios, "mikes" and lots of other things so en- tirely different and unique, well, if we act like a farm-hand away from the old homestead we won't Table of Contents McSwinney Sprang a Surprise Newman Builds a Railroad Whitbeck, Smith and Liles "Chicago" Billy Stillman's Kiddie Biz. Fine Showmanship in Argentina Earle Oscar Sold Them Sound Ernie Smithies Now at Tivoli "The Showman's Calendar" "A Pen Portrait of Whitbeck" — By Sidney Larschan H. B. Creagh of South Africa Joins Kane Boosted "Florodora Girl" Bert Leighton Clicking "A Day Off" ! ! Forrester Made Them Laugh "Civic Contacts"— By G. F. Sharp Bickford Tied Up University Stein Selling Summer Shows More cf George Shewell's Ads! "Good-Will"? "Welcome, Walter" Davidson Is Displaying Showmanship "Showman Tips" Joe Luntz Talks Lew Carroll Has Community Spirit "Just a Thought" Bunny Bryan and Eddie Read "The Organ Wizard" Delis Worked on Family Month Cam- paign Laurence Keeps the Capitol in Front "Still Girdling the Globe!" Marlowe Certainly Hustled Ray S. Dragged Out the S.R.O. Sign Rosenberg's Stunt Is a Good One Peterson Featured a Pair of Calfs "Stocking Up With Thoughts" Carlos Fries Covered Many Points Barney Lazarus Pulling Them In "New Members be a bit surprised. So you boys out in California must not be alarmed if we do act like one. We have much to look forward to and expect to renew friend- ships with many of the boys we knew so well years ago. Then again, there are all these show- men who have been communicat- ing with us for several years, and how we want to meet them per- sonally is nobody's business. Frank Whitbeck, George Lan- dy, Tom MacDonald, Billy Gluck, Tommy Kane, Dick Moss, Randall Jerabek, Jack Rosenberg, M. G. Keller, Lloyd Townsend, Morris Rosenberg, and many others whose names we cannot recall at the moment. There is much to be gained for all the followers of our Club pages by what we will observe at first hand. Surely, when one stops to con- sider the broad field covered by Motion Picture News, one will agree that every angle of the business is of vital importance in trying to set forth our views with the idea that they will reach showmen over so wide an area. At any rate, we have much to learn and plenty to see — and will we see all of it? You tell 'em. We had determined to forget all work until we reached the coast, but the urge to put these thoughts into print was too strong. We hope our future ex- pressions on these pages will find an interested audience. "Chick" 94 Motion Picture News July 12, 1930 MANAGE Itf' flClJND TADLE CLUD McSwinney Sprang ASurpriseThatWas Merchandising Aid A stunt that helped his good-will stock with the fe- male element in Needham, Mass., was engineered to good results by D. F. McSwinney, manager of the local Para- "" mount Theatre when he an- nounced by means of a trailer that ladies in attendance at the theatre would receive a surprise on the opening night of "The Vagabond King." For one week jn advance the trailer announcement was word- ed to the effect that the opening night of picture would be "Ladies' Night" and that during the singing of "Only a Rose" by Dennis King in the picture, a surprise token would be pre- sented to each of the feminine sex in attendance. The curiosity attached to this "Ladies' Night" by not telling in advance what the token would be resulted in the house do- ing exceptional business with two-thirds of the audience com- prised of women. While Dennis King was singing "Only a Rose," the audi- torium was semi-lighted and the ushers distributed a rose to every lady present. The reaction was marvelous as it presented quite a dramatic moment for this picture, as well as the sensa- tion caused by the appearance of the patrons leaving the theatre — going in all directions displaying so many roses. This naturally caused other people to inquire where they got them and how, thus gaining excellent vvord-of-mouth advertising for the picture and theatre. The 800 roses given to the lady patrons were promoted from a local florist at no cost to the theatre other than a credit line on a slip of paper wired to the rose. And from the comments he heard while the patrons were leaving the theatre, McSwinney gathered enough information to know that "The Vagabond King" was in for some capacity business as the word-of-mouth comment which would result from it, was all that he needed to pack them in. Incidentally, this is the first contribution we have had from this live-wire New England showman and we hope that he is going to keep up the 100% record he now holds. How about it, "D. F." ? Are we going to hear more from you? And we'd like to have a photo and a little dope on yourself, too. Jim Newman Built A Special Railroad To Plug Picture The railroads were called into play by Jim Newman, manager of the Strand Thea- tre in Tampa, Fla., to plug his showing of "Thunder," and when he got through it looked as though his lobby was a real station yard with all the accessories. For a lobby display he had a miniature train with a small oainted background to give the effect that the train was much larger than it really was. Feeling that the best way to attract attention to this display was to keep working on it — he kept putting it together and then taking it apart again. Every man, boy or child that came along would stop to offer their suggestions and often their assistance in assembling the parts to make the train run again. At one time there was actually ten grown men sitting on the lobby floor helping to put it together. And, of course, during all this fuss Newman managed to get in several complimentary remarks about the picture. Three days before the picture opened, Newman went to the Seaboard Airline Railway Yards Shops and struck up quite a friendship with the shop foreman, whom the men under him rate sky high. The foreman agreed to sign a bulletin which was made up by Newman — and then later posted on all bulletin boards around the railroad shop. The bulletin carried a mes- sage about the picture, theatre and playdates. The railroad also furnished an array of different train accesso- ries which were put on display in the lobby. The list included picks, shovels, a train bell and red lanterns, which were hung around marquee and box office. The lanterns were lit at night to give a splendid illuminating effect. In return for the splendid co-operation on the part of the railroad, the theatre gave a theatre party for the ten oldest engineers and this furthered the good-will that the theatre rated with the railroad, and it is our hunch that Newman is going to put this to use in future campaigns. Listen, Jim, we had been wondering why you didn't shoot stuff into Club head- quarters more often, because a showman who puts these things across the way you do should want to be represented as many times as possible. What do you think about it? Managers' Round Table Club Section A publication within a publication devoted exclusively to the interests of the ♦ ♦ HOUSE MANAGER ♦ ♦ and all others participating in theatre management, exploitation, publicity and advertising. The Industry* 8 Clearing House For Ideas! A GOLD MINE OF VALUABLE "DOPE" EVERY WEEK FOR THE LIVE-WIRE SHOWMAN WHO SEEKS TO GET AHEAD IN A BUSINESS WHERE "YOU HAVE TO GO LIKE HELL TO STAY WHERE YOU ARE" And our slogan is typical of our organization: "All For One And One For All" July 12, 1930 Motion Picture News MANAGE!?!' rcCUND TABLE CLUB Ernie Smithies Is Now Handling The Tivoli, Kingston We are sure that his many friends, both in Canada and the States will be pleased to hear that E. O. "Ernie" Smithies, is now handling the new Tivoli Theatre in Kings- ton, Ontario, for the Famous and from what we learn is Players Canadian Corporation, doing a fine job of it. The new house cost over $50,000 to build and features North- ern Electric Sound Equipment. All of the latest innovations have been embodied in the theatre. It is interesting to note that Ernie is largely responsible for the building of the new theatre as it was through his untiring efforts on behalf of the residents of Kingston that the theatre was constructed. He felt that in order to aid the growth of the city it was necessary that a new theatre be added. As most of his friends know what he accomplished at the Capitol Theatre in Kingston they too will feel that he is going to continue his showmanship work at the new house and by doing so hold onto that enviable reputation he has earned for himself by his courtesy and personality. W'e want to congratulate him on his new assignment and we are sure that he will keep us posted on what he does to keep them coming into the house. You know that you have plenty of opportunity to display some ace work Ernie and we've an idea that vou will do it. Earle Oscar Made Sure That Patrons Knew About Sound Opportunity i s certainly knocking for Earle Oscar, manager of the Ritz Theatre in Athens, Ala., and by op- portunity we mean that he is going to show some fine stuff along the merchandising line, due to the fact that the installation of sound equipment re- cently at his house will give him all of the big pictures to plug. Just a little while ago we told you how he secured front page publicity in the local newspaper by having the sheet send their photographer to take a picture of the sound equipment that he placed out front of the theatre especially for the occasion. At the time the story appeared we had no picture to use with it. but Earle has been kind enough to procure one for us and if you'll look at it you will see what an effective flash it made. This angle, was also used to show the residents of the town that the Ritz endeavored 'to give them nothing but the latest and best. Another angle that Earle uses often is his flivver ballyhoo which plugs the coming attractions at the Ritz. Th;s flivver has the back knocked off and a box, holding three one sheets is used to plug the week's attractions. The car is painted in white and a picture of a man in a plug hat and wearing a monocle, painted on the sides of the car is used as an institu- tional plug. The ballyhoo is well known in Athens and the neighboring towns and its appearance is always greeted with interest. While we are about it, we'd like to say a couple of words or so on the newspaper advertising that Earle is turning out on his new policy. By the use of mats and attractive copy he manages to create ads that would sell in any town and we know he'll be fashioning bigger and better ads. Right, Earle? "The Showman's Calendar " AN EXCLUSIVE CLUB FEATURE Check up on these dates each week and see how you can turn them into "money dates" for your theatre. JULY July 18th America's Successful Counter-at- tack at Chateau Thierry. July 21st Battle of Bull Run— 1861. July 24th Pioneer Day— Utah. July 25th Occupation Day (Porto Rico). July 27th Dr. Barbosa's Birthday (Porto Rico). July 27th Wireless between Japan and United States— 1915 July 31st Lafavette arrives from France — 1777 These are good months to promote "Rainy Day Klubs" and other kiddie gags! AUGUST Aug. 1st Beginning of World War — 1914. Colorado Day (Colorado). Aug. 2nd President Harding's Death— 1923. Birthdav of Queen Mother (D. E. I.). Aug. 4th Civic Holiday. King's Birthday (S.W. Africa). Aug. 11th Fulton's First Voyage in America —1807. Aug. 13th Occupation Day (Philippines). Aug. 15th Panama Canal Opened (1914). Can you tie any of the above events into your theatre's activities? And don't overlook the many local events that are constantly turning up right in your own town, county or state. Keep an eye on Calendar" for an future holidays and events. "The Showman's advance tip on 9(5 Motion Picture News July 12, 1930 MANAGE!?!' IROUND TABLE CLUB W HIT BECK'S ADVERTISING SKILL Remember Whitbeck's "Ace" advertising on "King of Jazz" and "All Quiet on the Western Front"? Then surely you know what a tremendous human interest wallop they packed. We want to state right here and now that if it is at all possible, Whitbeck has outdone himself in these few samples of his latest campaigns. There's no getting away from the fact that these ads have the "goods". And the kind of "goods" that a twentieth century show merchandiser cries for. t ft % i 1 0*m •*-* ■ -«*" m «tiifc -m - " w If Wallace "^1 [ BEERY [^ L as Butch V i ^ c SURE, Bwlch wQ. stilto.. .grim md r«T«ntl«t...ond yot.-.thot funny, dumb foe* of ht* molti him your friend "THE BIG HOUSE" :;itiii:iM«N HOUSE I BIG July 12, 1930 Motion Picture News 97 ■ MANACE-I?r KCUND TABLE CLUB AGAIN RATES COMMENDATION! We won't pass any other comment, at this time, on them — you're all showmen and you know the real McCoy when you see it. And when you start picking out the highspots in the layouts, don't for- get to give due credit to Frank Whitbeck and Pete Smith, director of publicity for Metro at Culver City, as well as Sam Liles, chief artist at the Fox West Coast offices, whose valuable suggestions helped make possible the perfect work. Garbo (^OW- nee Im mm., Aa r -j. Romance rki. .. iU ...«...». GRETA GARBO he Legion oftheDamned Were They A milfioi men call tK«ir cruel home..The Big Hou*o. B*h,nd impiuiv* wall* weird thing* hapeer .riot ilumb*ri..piuioni ieeth..hata lurk. around every corner . .ambition wither*. .hop* die*..here*nd there lev* l.9ht, ■ lonely corner.. *ob. trouble the night.. eraiy laughter dr. ft. down dark (orr.dori.th* Legion of the Damned ere they..de*per*te men., cunning., cruel. • ichemin9...life reel* peit them in e crety mirror..Her* in "The Big Heute" the brave..the craven. .the *trong..the weak. .have one dream. .freedom. THE BIG HOUSE" *eething cauldron of emotion. .bitt*r..loving..heting.. men (train egaimt their bond*..Without understanding. .they become a dangerou* horde.. ready to bunt through the prlion wall* to iweep down..on YOU A million men curse the word*. .The Big Houie." A million women. .out. id. thoie ttarb wallt..mourn their living dead within. .Mother* ..*weetheart*..wivet..daughter*.. praying for the redemption of the men In The Big Houte," men made into dangerou* creature* whote life petternt are woven.. in the night. Piercing the weird *h*dow* of The Big How*e"..and blaiing into the aoul of 4 man forgotten. .come* the love of a beeutiful woman. .hope i* born anew..* flower of romance bloom* in lonely darknet*.. reaching for the light of..under*tending. "The big house- ;. your heart. .your imagination i picture tuch aa you heve never *e*n..a drama that tear* at • tunned. .your faith in humanity i* *hatt*red..you can hardly believe your eye* and ear*. .your toul respond*.. your reaton totter*. .Your wonder about priion break*. .and riot*..i* *ati*fied..NOW you underttand. Here i* the full mi**ion of the talking *cr*en..not a preachment. .not propaganda. .but a ma*»ive..*en*atfonel..heert gripping itory.. beautifully played by..Che*ter Morr!*.. Robert Montgomery. .Wallace Beery.. Leila Hyamt ..Uwi* Stone.. end five thoutand otnen.-iupremely directed by George Hill. .magnificently produced by Metr»*Goldwyn-Mayer. MARK WHAT WE TELL YOU THE BIG HOUSE" WILL BE A SENSATION! Stery and Jwlognt hy /-rjn.n 'lijrij* Addl- »-«ef Ji*l*g** by )~ FarmUm mmd Mt'fn FUtrn STARTS TODAY -£ It IT I? It ION DOORS OPEN AT II A.M POPULAR PRICES ofh pIMIIKV ,. ..tb .. ...J Cue i A CaIBO U.....I.J .- -h. ■ ton itory imltf »» rh* pwfiuw ol armory t Garbo theQJdm DIVINE GARBO Shmance. GRETA (.ARBO GARBO c/^gmance 98 Motion Picture News July 12, 1930 MANACf RJT- KOUND TABLE CLUE A Pen Portrait of FRANK WHITBECK by Sidney Larschan, Manager, Meserole Theatre, Brooklyn, N. Y. A man in every sense of the word. Very modest. Has won success in a style of work that keeps him on the jump. Hates to have his picture taken. Is soft spoken and chooses his words carefully. Reserved almost to the point of coldness. Dresses conventionally. Tackles every task with the zeal of a Roman warrior. Enjoys the distinction of being the first press agent to land a story in serial form on the front pages of the New York Evening Journal. The story was Laura Jean Libby's "Parted on her Bridal Tour." Headed the "Busy Izzy" company for years. George Sidney was one of the com- pany's stars. Piloted Cecil Spooner, Harry Blaney and a number of other old timers. Has a powerful personality. Is well liked by every man on the Fox West Coast pay- roll. One of the finest men I have ever met. Step up and meet our latest Credgh Enrolls In "ember from South Africa H. _,, - °TT tt j t "■ Creagh, who manages the Club; rlaS rlad Lots Empire Theatre and Town' OfShowExperience jffcSSLjLSSta — — membership in the Club by Jack Stodel and when Jack proposes a showman for our or- ganization we know that we have acquired a member who will be very active. Creagh has been in the show game for a great many years, and though he originally started out to be a journalist, he found the lure of our racket to be too appealing and he deserted the newspaper game for the show business. From his many expe- riences we learn that his first assignment was working with a circus. From the "Big Tent" outfit he hooked up with the legit and blossomed forth as an advance agent and publicity man, where he remained until the movies appeared on the horizon. Realizing the possibilities of the cinema, he went to work for African Theatres, Ltd., and for the past sixteen years has been han- dling their houses. He has been in charge of the Boksburg, Jeppestown, Benoni, Kim- berly, Uitenhage, Port Elizabeth, Durban and Kroonstad houses. He spent a number of years in military service and this training has stood him in good stead in the show business. From what we understand, one of his pet hobbies is work. And more work. The local news- paper is high in its praise of Creagh and when a showman can get breaks like that, then he must know his business. ^ We want to welcome him into the ranks of the Round Table Club and we feel sure that he is going to keep right up with the leaders of the South African showmen. And incidentally. that photo of him, which we are printing, appeared in the local paper together with a corking story on Creagh's work, which touched upon his many capabilities. The "Gay Nineties" in par- "T?1rn-r»rlr»"»- e WSpaper layouts of George Shewell's news- paper advertising and we go through our files to take some out. These files of ours, con- taining newspaper ads from all over the globe are very valuable to us, not only because we can point with pride to what the showmen of to-day are doing and the progress they have made over the men of yesterday but because we know that if any of our members feel that they want to try something different in their ads we will be more than glad to help them out by publish- ing any sort of layout they may de- sire, whether it be dramatic roman- tic, comic or novel. In conjunction with his features for the month of May Shewell also engineered a May Festival Cam- paign and you will notice the unique way he advertised it, both in the special and the regular ads. We would like to point out to you the many points in the copy that he uses in order to sell them "locally" but since it would take a powerful magnifying glass to enable you to read every line, we guess it will have to suffice when we state tha* he refers back to past performances of the stars, etc. Some showmen, we have found (though it may be due to local handicaps), frequently use too many mats and not enough copy or too much copy and not enough mats. As for us, we have always been advocates of plenty of white space, working on the assumption that it is a sure means of attracting attention. In Shew- ell's ads you will notice that he too, uses plenty of white space but breaks up his copy with attractive mats. As all of these ads are fine examples of lay- out we will not at- tempt to pick out any certain one and discourse upon it. All we have to say is that you look them over careful- ly and perhaps you'll find one or two slants that will prove what you have been looking for. At any rate, it isn't a waste of time to look them over, because we know that you'll take pride in seeing what your fellow members are doing to keep this organization one that really boasts "The World's Finest Showmen!" ti&* JOHN BOLES FJA13ND .. Helm . , TweKctrce* ... £\,^>~ Fred Scon Richard Carle <"J^:::.'.z'i »- £. ltSKclk WELCOME, WALTER! The Managers' Round Table Club extends a wel- come to Walter Morris, former manager of various Publix houses down Florida way, who has just been shifted by his organization to the Mayfair Theatre in Asbury Park, N. J. Walter's peppy work has been the subject of many interesting items on the Club pages and we are sure that his work at the New Jersey summer resort will prove as interesting. GOOD-WILL? TRY THIS! Here's a plan that is clicking so well out in the Middle West that we decided to pass it along to you in the event that it will fit your town or city. A group of business men get together and arrange to have specially conducted tours to their establishments. For instance, the presidents of the Bee Jac chewing gum company will invite a bunch of local kids, ages ranging from 9 to 16, to wit- ness the making of his product, etc. The trip is generally sponsored by the local "Y" and the newspapers for the obvious purpose that after the kids visit the factories they are invited to take a dip in the "Y" pool. The newspaper furnishes the free publicity, once a week, on the trip. Sometimes they publish squibs during the week on the next Week's tour. Here's the showman angle: You are supposed to visit the heads of the various organizations and secure their co-operation. Make up a regular schedule for the visits. These tours can take place in the summer as well as during school times. Place a one-sheet in your lobby or use a trailer to plug each weekly tour, and remember to include your own house in the tours. There are plenty more angles that can be worked out in connection with this one and if you'll start to dope them out they should be productive of a lot of added busi- ness and good-will for you. Good Showmanship Is Being Displayed By Don Davidson "The Locked Door" was opened wide to publicity when D. W. Davidson, Manager of the Miller Theatre in Manhat- tan, Kansas, set out to put the picture across. ~ "^ —^^^ He tied up with one of the biggest hardware stores in town and arranged for a window- display that was a corker. In the window of the store he placed a large key that measured over ten feet in length. The key carried cards, stills and other data on the picture and was suspended from the ceiling by fine wires. The rest of the space was devoted to a massive heap of locks and keys. He next placed a full sized panelled door, in a frame outside the store. A man was detailed to stand at the door and invite all passersby to try and open it with any of the seven hundred keys that were placed on a nearby table. A sign read: Try your luck, open "The Locked Door" to the finest mystery pic- ture of the year. Free tickets were given to those opening the door. On the first day of the stunt hundreds of people took part in it and the picture received some valuable word-of- mouth publicity, that helped to put it over to fine box-office receipts. Another stunt that met with immediate approval in the town was the gag he pulled for "Gold Diggers of Broadway." Sev- enty-five real bricks, painted with bronze color were hidden about the various poster sheet stands used to plug the theatre attractions. The bricks were lettered : "Admit One to see "Gold Diggers of Broadway." An ad was run informing the local residents that they were all invited to participate in finding the bricks, and also gave a hint that they were near the bill- boards. There was a concerted rush for the bill boards when the paper broke with the announcement and the value of the stunt was seen in the fifty-five bricks that were returned as well as in the additional business on the film. Thanks, Don for passing these along to us and we look for- ward to receive the pictures of those snappy fronts you are so proud of. Let's hear from you real soon. These are the kind of showman stunts we like to pass along, and I know your brother members enjoy reading them. 102 Motion Picture News July 12, 1930 SHOWMAN TIPS! GEORGE SHE WELL Says: "During the past few months we have been concen- trating on tie-ups with our local merchants which in- clude a window display, advertising within the store and newspaper mention of the picture, theatre and play date, in return for some form of advertising of their product in the theatre. "Many exhibitors do not realize the importance of this kind of exploitation to the theatre, other than the fact that it produces immediate results at the box office. In every instance where we have secured a win- dow that was attractive, we find that in its wake we have left a spirit of goodwill toward the theatre that is far above any money value. The merchant soon begins to regard the theatre as a fellow merchant; civic clubs, seeing these things, talk of the value of the theatre to the community, etc. This all brings about a force that a knocker can scarcely overcome, and consequently the boosters are far in the majority." York, Pa. Joe Luntz Speaks His Mind And Tells Us About New Plan "One of the greatest breaks I have ever had in the show game came my way the other day when it was announced that every manager of a Fox house would be permitted to ^=^=^=i==:=;=;:== take care of his own adver- tising, publicity and exploitation. In the case of a man handling a theatre in a small town, he could ask for no better opportunity than that of doing his advertising and publicity unmolested. There's nothing hard about doing it if you know what your patrons want. As an example, take the picture "Her Golden Calf." Sue Carol, the star, doesn't mean a thing in my town, but El Brendel, the Swedish comedian, means a whole lot. He's a public favorite as a comedian, has a "rep" as a vaudevillian and has gone over big here in recent pictures. Then we have the case where the title is punk and the star is the whole show. When "Gold Diggers of Broadway" played my house I found that Winnie Lightner knocked them for a loop. When I played her in "She Couldn't Say No" you can bank on it that every one in the town knew that Winnie Lightner was back. In my community one of the biggest mistakes a showman can make is to try to hand his patrons something they don't want. My patrons do not seem to like the sad or serious stuff. How- ever, with a little doctoring of copy here and there, I sold them Madame X" and Sarah and Son," proving that when you tack a new name on to the sob stuff, calling it a tremendous emo- tional story, you can hand it to them and they'll eat it up. The same angle goes for the revues. People are tired of them and for that reason I try to sell it to them via the "musical romance" or " million dollar spectacle" angle because I feel that it is what they want. Another most important part of any showman's merchandis- ing is his shorts. They can make and break shows. They have held up weak pictures and made strong ones stronger. The favorites of my patrons are the "Mickey Mouse," "Laurel and Hardy" and Harry Langdon shorts, and believe me I give them plenty of space on every piece of advertising that leaves my office. I find that to get the most out of a press sheet you have to use your own common sense, in this way: modify their material to suit your needs; a collection of glowing descriptive adjec- tives will not sell your show if you know that a simple personal endorsement means more to your patrons. Read the trade pa- pers, digesting carefully all of their invaluable showman tips and use them whenever the opportunity presents itself. On your newspaper advertising, when you make "readers," be careful not to repeat the same copy in several local papers. People in small towns read them all. Vary your copy as well as your advertising and in it never over-exaggerate the value of the pictures by painting a picture that seems to tell your patrons they are in for one of the greatest shows of the year. Try, instead, to describe in a few words the value of the story, ability of the stars, the quality of the music. Of course, this is being cited by me as my own case; it is only in the event that some of my brother managers may be in the same position as I that I am making my statements emphatic. One of the best things to do is to discover a new selling angle. The public of today demands and must get something new and different in every picture, and if the producers don't put it in then we, as showman, have to try to sell it to the public from a different slant. I hope that these few things which I have set forth will prove to be of some value to the Club, and if any one cares to discuss any of the slants I will be glad to correspond with him." Community Spirit Important Factor In Carroll's Work Community spirit and civic contacts go hand in hand and when a showman makes use of both of them then it's a sure thing that his house is going to be one of the sweet- =====^== est paying propositions in the country. Just to show you what we are driving at we are go- ing to give you an account of what Lew Carroll, manager of the Park Theatre in Reading, Pa., did to secure lots of publicity and good-will from his local newspaper. The paper was sponsoring a project to secure a free swim- ming pool for the poor kids of Reading and through its columns requested contributions. Lew watched the stunt with interest and he noticed that the quota did not seem up to par; the paper was four hundred dollars shy of the required amount. He decided that he could do something to secure that four hundred dollars for them, so he went over to the newspaper of- fice and laid down his plan before them. Since it was something to benefit the kids, Lew felt that they wouldn't mind spending a dime to come in and see a special picture he planned to show on a Saturday morning. The news- paper editors were very enthusiastic over the idea and they got behind it with both guns smoking. Front page space was given Lew's plan and the campaign started. A special box was placed on the front page every day for a week and a half with other stories being carried on an inner page. On the day of the special showing the kids jammed the theatre and all of the money taken in, with the exception of the operator's, cashier's and doorman's pay was donated to the fund and they more than made the mark. The local exchange co-operated and the picture was given free to the theatre. We want to compliment Lew on his showmanship and his alterness to cash in on this angle, and, since Lew wouldn't say it, we want you to know that the Managing Editor of the news- paper called him up and complimented him for the fine com- munity spirit he showed. And when a showman gets those kind of compliments, is it any wonder that he keeps business going great ? JUST A THOUGHT! YOU KNOW IT'S SUMMERTIME AND A COOLING DRINK IS APPRECIATED! THERE'S MANY A MERCHANT WOULD BE GLAD TO TIE UP WITH YOU IN THE DISPENSING OF — ICED TEA OR COFFEE — ARE YOU CASHING IN ON IT YET? July 12, 1930 Motion Picture News 103 Bryan And Reed Were Right There At House Opening IlcNcUis-iEribunc' It would take a pretty fast man to be able to step along with "Bunny" Bryan, publicity director for the Publix houses in Rhode Island and southern Massachusetts, due to the fact =^^ that he is continually doing disappearing acts, ducking out of this town and bobbing up in that one. And wherever he stops, show business hums and the box-office starts to sing a merry tune. Just a short while ago he promoted one of the well known popularity contests. He sold the local newspapers on the plan and they agreed to print coupons as votes. Stories and pictures were run for a stretch of four weeks. Votes were given with every theatre ticket and the ballot boxes were placed in the theatre lobby. The wardrobe for the winner was pro- moted from local merchants in return for credit lines. Each co-operating mer- chant ran ads plugging the affair and devoted window displays to it also. Lo- cal factories, who had entries in the affair, had cards posted about the build- ing plugging their favorites. A trip to New York was given the winner, and, accompanied by "Bunny," the party was shown the sights. The most popular girl was photographed with "Buddy" Rogers and the picture and story crashed the metro- politan dailies. He acted as correspondent for the home town dailies and wired daily stories as well as pictures back to them. At the conclusion of the trip every one returned home happy and boost- ing the Publix houses, bringing the good will stock up a few more points. And talking about good will, "Bun- ny" has another one. It is his custom, when in- vited to dinners to make a speech on "The Old and New in Show Busi- ness," and this topic is always greeted enthusi- astically, particularly since his years in the show game make him fitted for a discussion of the sort. Another stunt that he works is to stop in at the various theatres from time to time and make three-minute speeches on the com- ing attractions, an idea that has worked to good advantage for him. "Bunny's" latest achievement was his handling of the opening of the new Paramount theatre in Providence, R. I. He put out a campaign that was a corker. A day after he arrived in town he had all the natives talking about the theatre. Every available medium was used to make the opening one of the most spectacular that Providence had ever seen. Just in order that you may see some of the newspaper publicity he received we are showing the front page of the special co-operative section that was promoted from the newspapers and the local merchants. The inside pages were devoted to stories on the special features the theatre offered and also contained publicity on the coming attractions, besides running a number of stories introducing the people of Providence to the various Publix executives. And listen! We'd like you to meet Edw. L. (Eddie) Reed, manager of the new house. We'll have some more to say about a yy THE ORGAN WIZARD Those skeptics who still doubt the value of an organ plus a good organist, should journey to Loew's 175th Street Theatre and get both an eye and a earful. William Zuckerman, better known as "Singing Bill," has been at that house a short time, yet the other evening he let them have a specialty in which he came up on his rising console dressed in typical prisoner's regalia and gave his own lyrics and impressions of the famous "Prisoner's Song". And take it from an eye-witness, the cash cus- tomers were so enthused that they applauded throughout the trailers which followed "Singing Bill's" number. "Bill" has been circulating around the Loew de luxers here in New York and judging from reports he must have more than the so-called "it". We'll be seeing him some more. Just an idea that a brief report now and then about his spepialties might give YOU other boys something to work in with your own organ numbers. this showman in the future because from what we have learned, regarding his ability we know that it will make interesting reading. (How about a little dope on your career, Eddie, so that we can make it a regular introduction?) Before we close this story we'd like to announce, according to information we have on hand (through Bunny's kindness), that Bill Spragg holds the position of district manager of the North Shore District and Ed. Cuddy, recently promoted, di- vision manager. Through an oversight we stated that Spragg was manager of Woonsocket Stadium and Cuddy as North Shore District manager. So we hasten to correct our error. Sorry, boys. And thanks, Bunny, for keeping us posted on what you and the live-wires in your group are doing. Let's have some more. Celebrating "Warner Fam- CipnrOp DpIi'q DiH ilV Month" in Steubenviile, vjeorge ^eii» ^/m Qhio .g quite an event for HlS Part To Put George Delis, manager of the FviTnilv Mnnth Ovpr 01ymPic Theatre, who is turn- r amny lvionin uver ing out some great stu,j in order to get some institutional plugs and good-will for the theatre and circuit. The "Family Month" was planned so as to include a number of special days such as "Child Day" in which every child was admitted to see the show free providing it was accompanied by mother or father. Another novelty was "Pal Day" in which two persons were admitted to the theatre for the price of one admission. The specials were plugged by means of cards which measured 5yi by 4 inches and carried copy on both sides re- lating to the picture as well as the special treat. A special teaser herald was turned out by Delis for "Mam- my" that had the town talking. In a midget envelope, labeled "A Great Surprise Is Coming Into Your Life," he placed a small card which was found, when the envelope was opened, to contain a plug on the picture. The herald was very attrac- tively made up in blue and white and the quick distribution and reception of them showed Delis that he could expect a good week and indeed he wasn't disappointed. He also pulled the "New Parking Law" gag that we showed in our pages a short time ago. The words "New Parking Law" are placed in bold type at the head or side of the herald and alongside or under them in small type is contained the gag lines that lead up to the plug on the picture. We are glad to note that Delis is continuing the fine work he has been doing out there in Steubenviile and we are sure that he is going to keep us posted on his future work. Right, George? 104 M o t i o ii P i c t u r e N e w s July 12, 1930 MANAGED!' KOIJND TABLE CLUB S. R. O. Sign Was Given A Dusting Due To Ray's Gags Feeling that all his friends would be interested in know- ing what else he is doing to sell shows in St. Louis, we decided to pass along some further accounts of the show- ==^=^=^=^ manlike work being turned out by Ray S., and how he turns them out. Just a short time £go we gave you the dope on what he did to fake a front page story on the leading dailies in conjunction with his showing of "Ingagi." From what we now learn we understand that his gag proved to be of great benefit inasmuch as the attention of the Mammalogical Society was drawn to the picture due to the widespread comment it has occasioned and the innumerable discussions evoked as to its authenticity. Booking was cancelled when it was learned that the specialists would not declare the film a true record. This enabled Ray to get in some more front page publicity as the local papers picked up the story through the press associations, in New York. With a record week on "Ingagi" to his credit he decided to repeat on "The Cuckoos" and one of the street ballyhoos he used was alone enough to pack them in. He secured a 1914 CLUB EMBLEM PIN!!! IT WILL IDENTIFY YOU AMONG THE WHOLE SHOW WORLD AS A MEMBER OF THIS GREAT ORGANI- ZATION AND A REAL LIVE-WIRE SHOWMAN! This is the actual size of the pin. It is made of rolled gold with the outer circle contain- ing a blue enamel background and the inner circle an orange background. The wording is in gold letters. Use Blank: Managers' Round Table Club 729 Seventh Avenue, New York Kindly send me, postpaid, Club pins, for which I enclose payment at $1.00 per pin. Name of Member Theatre Address City.... State. Ford from some place. The flivver was all smashed up and hardly able to run without assistance. He painted it up with crazy sayings, decorated the wheels with ribbons, dressed two men up to represent the stars in the film, gave them cuckoo whistles and told them to go out and raise the deuce. They did plenty. The oil can banged into Cadillacs; it slammed into trucks; hit poles; went backward when it should have gone forward; in the neighborhood districts it was mistaken for a D.S.C. truck, and a couple of persons emptied ashes in it; six cows were so scared by it that they gave sour milk for two weeks; three drunkards reformed; mothers hid their kids; and the lunatic asylum keepers, armed with butterfly nets chased it — outside of that it received no attention. The opening day of the film proved what showmanship can do on any picture for the crowds were lined up an hour before the box-office opening and the S.R.O. sign was on display all during the picture's run. Of course, since Ray is one of our active members we will present more accounts of his work in the near future and before closing we would like Walter Nelson to know that Ray sends his regards through these columns. Oak? A couple of stunts that will Rosenberg Passes fit *lmos* anl pictur •t§Toast of the Legion A.( T.). •tijTop Speed (A.T.) ItSTruth About Youth (A.T.).. •t§Way of All Men. The (A.T.) •t 5 Widow from Chicago (A.T.). •t§Woman Hungry (A.T.) Coming Attractions Star .Richard Barthelmess . Huston- Revier Dorothy Mackaill . Kohler-Rennio .Young-Withers > Bailie Dove Young- Fairbanks. Hardlng-Rennle . Joe E. Brown.... Joe Frisco Loretta Young Rel. Date Lengtn Reviewed .".'.'.' .'.'.'.'.'.'.'.'. '.'.'.'.'.'.'.'.'.'. July' "5 .75... June 21 .Walter Huston ... .Otis Skinner .... )Dove-Tearle Edw. G. Robinson. 7 72. .June 7 Nasal- Claire Sept. Dove- Fairbanks, Jr . Oove-Rathbone- Thompson Lee-Lyon Nasal. Young Ferguson- Nixon Marilyn Miller Miller-Pidgeon .Alice White . Clare- P idgeon Brown-Clalre-Whltlng June 21 Young-Tearle Fairbanks. Jr. -Revier Aug. 3 7003 Alice White Lee-Kohler-Blaekmer FOX FILMS (After August alt releases sound-on-film and sound-on-disc > FEATURES rule s,,r Rel- D*t* •tSArlzena Kid. The (A.T.) Baxter-Marl* May 23.. •tSBig Party. Th* (A.T.) Lee-Carol-Albertson Feb. 25. •t|Born Reekless (A.T.) Edmund Lowe June «t*C»m«* Kirby (A.T.) Terrls-Murray Jan. •tSCIty Girl (P.T.) Farrell-Ouneaa Feb. •tiCrazy That Way (A. T.) Bennett-MaeKenn* Mar. •tSDouble Cre»s R*«de (A. T.). . Ames-Lee A»r. Length Feet Mlns. .7484).... 83. 6 12. 16. SO. 20. 6200. .7400.. ..8760. ..6171.... 69 ..5800. ..5800. Reviewed .May 17 .Mar. I May IS Dee, 7 ..Apr. IS ..64... Mar. 19 ..64... Mar. 26 .62 ...74 'Means synchronized score, t Means sound effects. §3teans voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. 110 •tjFcx Movietone Follies of 1930 (AT) Special Cait May 't§Good Intentions . , Albertson- Warner-Lynn Murray-Marls-Luce ... Star Rel. .Charley Chase Apr. Revue Apr. Our Oani Mav .Laurel-Hardy Apr. .Harry Langdon Mar. .Laurel-Hardy Feb. .Laurel-Hardy Apr. .Revue May . Dogs , Blltmore Trie Jan. Charlie Chase June .Charlie Chase May . Langdon Feb. Our Gang Mar. Jan. INTERNATIONAL PHOTOPLAY DISTRIBUTORS FEATURES Title •t After the Verdlet ■t§Crlmton Circle. The •t§Dark Red Roses (A.T.). Star . ..Olga Ttcheehewa .. Stewart Rome .. . .. Rome-Doble .... Jan. ... Feb. ....Mar. SHORT SUBJECTS Title •t§Acl-Dental Treatment •t§Abble Mitchell & Sizzle & Blake •tAllez-Op •t§Clyde Doerr 4V Saxophone Sextet MSFeed the Brute (A.T.) •tsHoak (A.T.) •tSJustlee (A.T.) •■ •tSLIttle Journeys In Songland.. •t§Mlser. The (A.T.) •tlMr. Smith Wakes Up (A.T.) •f§Nlght In Dixie. A (A.T.).. *-t§Nora Blaney No. I •t§Nora Blaney No. 2 , •tSOperatlc •tlRadlo Franks & 4 Bachelors •UTeddy Brown & His Band... MSUnwrltten Law, The (A.T.).. •tSWhen the Clock Struck Twelve (A.T.) Star Length Reels M Ins. Reviewed I 7 76 I 7 79. .Jen. II I 8 67. .Mar. S Length Reels. Mins. Reviewed .2 17 Title •♦sail Teed Un *t§Baby Follies (A. T.)... 'Hkmi shooters ... •t§Below Zero (A. T.) .... MsBig Kick. The 'tiBlotte •t^Rrats , *t§Clock Shop. The *t§College Hounds *t§College Remees •t§Fast Work (A. T.) *t§ Fifty Million Husbands. tfFlghtlng Parson •t§ First Seven Years. The • Flower Garden Revue •t§Gems of M-G-M (A.T.) •t§Haywlre (A.T.) Laurel-Hardy May •+PHead fliiv. The Harrv I anodon J^n. •t§Hog Wild (A. T.) Laurel-Hardy May Ms Hot Dog Dogt • ♦ROM Man Tro.ihi. r*. T.i Oavldson-Nlehole *t§Klddies Revue (A. T.) Mar. *t§Klng, The Harry Langdon June IsNight Owls (A.T.) Laurel-Hardy Jan. 'tfReal McCoy (A.T.) Chase Feb. *t§Shlv«rlng Shakespeare Our Gang Jan. •tSShrlmp. The Harry Langdon May •HSono Writer's Revue. The (A.T.) MSTough Winter. A Our Gang June •tSVodevllle (A.T.) Laurel-Hardy •tSWhen the Wind Blewe Our Gang Apr. •tSWhlsperlni Wheopee Charlie Chate Mar. Sate Length Reviewed 19. ..2 reels. .. ....Mar. 20 12 17 . ..ISAl ...Feb. 15 26. ..1889 29. ..1827 ....Jan. 23 8. . 2654 ....Feb. 15 27. .2 reels ...Apr. S 10.. .2 reels.... . .2 reels. . ...Mar. 29 25. ...853 28. ..1866 ....May 24 24. ..1846 ....Mar. 29 22. ...1877.... Dee. 14 1. ...2 reels... ....Apr. 5 15 14.. 4.. I.. 25.. 3.. ..1775.... ..187* .., ...1775 . .. 2 reels. ..2 reels. ..June 7 " Feb. "is 2 reel*.. ..1895... ..1899... ..1870... . .2 reels. . .2 reels. . 2 reels. ..1795... ..1907... ..Dee. 14 ..Dec 14 ..Feb. 15 'Mar.' 29 .Mar. 29 Song Program Marionettes PARAMOUNT Jazz Program { §• Animal Novelty I »• Frawley & Smith I ••»• Special Cast 2 17. Song Serlet I •• Bransby Williams I •». Marriott-Gott -2 '•• M Itchell-Hudglnt 2. I! Song Program !•••• Song Program '•••• Marionettes I . . . . Song Program [ •>• Jazz Program ............I .9. Rosalind Fuller Feb. I. ...3 30. ...9. ...9. .9. Nlles Welch 2 H. METRO-GOLDWYN-MA YER FEATURES Title „ 8*er •tIAnna Chrlttle (A.T.)........ Greta Garbe •tSBIshon Murder Case (A.T.).. Baell Rathbone •tSCaught Short (A.T.) Dressler-Moran-Page ... •t§Chaslng Rainbows (A.T.) . . ..Love-KIng . ..... ■■■;■■■ (Reviewed under title of "Road Show" In ♦t§Chlldren of Pleasure (A. T.).Gray-Rubln-Johnson •IS Devil -May- Care (A.T.) .... Remon Noverre •tSDIvortee. The (A.T.) Sheerer-Morrle •t§Free and Eaty (A.T.) Buster Keaton •HFIeraitora Girl. The (A.T.) . navies- Gray MJGIrl Said Ne. The (A.T.)... Halnee-Hyamt Length Rel. Date Feet Mine. Reviewed ...Feb. 21. ..6700.... 74. ..Dee. 21 ...Jan. 3.. ..7961.... 88. .Nov. IS ... May 10.. ..6873.... 75. .May 10 ...Jan. 10.. ..8100. ...90. .Nov. 2 Nev. 2. 1929, Issue) ....Apr. 12. ..6400 . . . Feb. 7. ..8782.... 98. ..Dee. 38 ...Apr. 26 ..7533.... 84. ..Apr. 19 . . . Mar. 22. ..8413 93. ..Feb. 22 ...May 81. ..7260. ...SI. ..Jew* 7 ...Mar. 15. .8382.... 93. . . Feb. 1 'Means synchronized score. fMean8 sound effects. §Means voice All-Talker. P.T. means Part-Talker. FEATURES Length Title Star Rel. Date Feet Mlns. Reviewed •t§Appleeauce (A.T.) Helen Morgan Jan. 4 7060 78 ...Oct. 12 •t§Behlnd the Make-Up(A.T.) ..Skelly-Wray-Powell Jan. II 6364 71. ..Oct 28 •t§Benson Murder Cate The (A.T.) Powell-Pallette-Calvert Apr. 12 5794. ...65. ..Apr. 19 •t§Blg Pond, The (A.T.) Chevalier-Colbert May 3 MR4 78. ..May 17 •t§Border Legion, The (A.T.).. Arlen-Wray. Holt June 28 6088 68... July 5 •t§Burnlng Up (A.T.) Arlen-Brlan Feb. I. ...5251 ....58... Feb. 15 •tICIvillan Clothes (A.T.) Cooper-Collyer July 12 «t§Dangerous Dan MeGrew (A.T.) Helen Kane July 5 6571.... 71... June 28 •tIDangerous Paradise (A.T.).. Carroll- Arlen Feb. 22. ...5244 58. ..Feb. 22 •t§Devll's Holiday, The (A. T.). Nancy Carroll May 24... .6743. . ..75. ..May 17 *t§Follow Thru (A.T.) Rogers-Carroll July 26 Not set May 24 •tlHoney (A.T.) Nancy Carroll Mar. 29 0701 74. ..Fob. 22 •t§Klbltzer (A.T.) (D.) Green-Brlan-Hamllton Jan. II 7273 81. ..Aug. 31 •t§Ladles Love Brutes (A.T.).. George Bancroft Apr. 28. ...7177. ...70. ..Apr. 19 •t§Llght of Western Stars (A.T.)Arlen-Brlan-Green Apr. 19... ("12 70. ..May n< •t§Love Among the Millionaires (A.T.) . .Bow-Smith July 19. ..6190 71 July 12 •tILove Parade (A.T.) (D)... Chevalier-MacDonald Jan. IS... leJOOl ... I II...Ott 19 •t§Men Are Like That (A.T.).. Hal Skelly Mar. 22.... 5500.... 01.. .Nov. 23 •t§Only the Brave (A.T.) Gary Cooper Mar. 8 6024 67. ..Mar. 15 •t§Paramount on Parade (A.T.)Speelal Cast Apr. 26 9I2C 90. ..Apr. 5 •tSReturn of Fu Manchu (A.T.).OIand-Arthur May 17 658S 73. ..May 10 •tlRoadhouse Nights (A.T.) Morgan-Rugglet Feb. 15 6789 74. ..Dee. 28 Reviewed as "River Inn" In Dec. 28, 1929 Issue •tfSafety In Numbers (A.T.).. Charles Roger* Juno 7 7074 79. ..June 7 •t§Sap From Syracuse (A.T.).. Jack Oakle July 19 ; *t§Sarah and Son (A.T.) Ruth Chatterton Mar. 22 6868. ...77. ..Mar. 22 •t§Seven Days' Leave (A.T.) ... Gary Cooper Jan. 25 6100 68. ..Nov. 23 Reviewed under the title of "Medal" In Nev. 23, 1929 Issue •tSShadow of the Law (A.T.). . Powell-Schilling June 14.... 6392 68... June 7 •tSSIIghtly Scarlet (A.T.) Evelyn Brent Feb. 22... .8402 71. ..Jan. 25 •tSSoclal Lion, The (A.T.) . . . .Oakle-Brlan June 7....54S3 SO. ..June 21 (including dialogue and incidental songs). A.T. after title means D means disc. F means sound-on-Mm. July 12, 1930 Motion Picture News 111 •t§Str«t of Chance (A.T.) Wm. Powell Feb. 8... •tlTexan, The (A.T.) Gary Cooper May 10... *t§True to the Navy (A.T.) Clara Bow May 31... •^Vagabond King. The (A.T.) . King-MacDonald-Oland Apr. 19.., 'With Byrd at the South Pole June 28... *t§Young Eagles (A.T.) Charles Rogers Apr. 5.., *t§Young Man of Manhattan (A.T.) Colbert- Ruggles May 17... 7023. ...90. ..Dec. 28 7142 68. ..May 17 .71. ..May 17 105. ..Jan. II .82. ..June 23 .71... Mar. 22 .6336. .9412. .7411. .6405. .7621. ...85. ..Apr. 26 Coming Feature Attractions Title Star Rel. Date Length Review* •t§Animal Crackers (A .T.) Marx Brothers • • MsAnybody's War (A.T.) Moran & Mack 6750 75. ..Apr. 5 •tjBackstage Blues (A. T.) Moran & Mack •tlBetter Wife. The (A. T.).. Chatterton- Brook ♦+§Blue Angel, The (A.T.) Emil Jannings Ms-Business is Pleasure iA. f.) M§Cave Man. The (A.T.) Geo. Bancroft •t§Danclng Mothers (A. T.) •t§Feet First (A. T.) Harold Lloyd *t§Fightlng Caravan, The(A.T.) . Cooper-Torrence •tSFIesh of Eve (A. T.t Nancy Carroll •t§For the Defense (A.T.) William Powell » July 26. .. .5670. ...63. ...July 12 •t§General. The (A. T.) Huston-Francis •fsGrumpy (A. T.) Cyril Maude July 12 •t§Heads Up (A. T.) Rogers-Kane •ffHoneyraoon Lane (A. T.) Eddie Dowling •tlHuckleberry Finn (A. T.). Junior Coghlan • §Kid Boots (A. T.) Jack Oakle •t§Ladies' Man (A. T.) '...William Powell •tILast Company, The (A.T.). . Veidt-Evans •tJLaughlng Lady, The (A.T.) . .Chatterton -Brook •t§Laughter (A. T.) Nancy Carroll •t§Leave It to Lester (A.T.) •t§Let's Go Native (A.T.) MacOonald-Oakie Aug 6560 65. ..May 31 •HLittte Cafe, The (A. T.).. Maurice Chevalier *1§Love Waltz. The (A.T.) Harvey-Batten •t§Man From Wyoming Gary Cooper July 12 •^Manslaughter (A. T.) Colbert-March •tsMerton of the Talkies (A.T.) Jack Oakle •t$Mollnoff (A.T.) ..Charles Rogers •fsMoroceo (A. T.) Cooper- Dietrich •HMonte Carle (A. T.) MacDonald-Buchanan •tSNew Morals (A. T.) Chatterton- Brook *t§Queen High (A. T.) Ruggles-Rogers-Morgan •t§Right to Love. The (A. T.). . Ruth Chatterton •t§ Rodeo Romance (A. T.) Arlen-Carroll •t§R»se ef the Rancho (A. T.K.Gary Cooper , •t§Royal Family, The (A. T.) .. Frederic March •fsScarab Murder Case (A. T.) William Powell •t§Sea God, The (A. T.) Arlen-Wray •f§Siltnt Enemy. The Indian Cast •tsSklppy (A. T.) v-"-j •tsSpeller, The (A. T.) Gary Cooper ■ffStttlM 8-E-X IA. T.) Clara Bow •t§Tom Sawyer (A. T.) Jackie Coogan •fSYouth (A. T.) Hersholt-Wray 8000.... 88... May 17 SOUND SHORTS Rel. Date Length Dale 2 reels. . Reviewer . .2 reels . I reel May 24 . . I reel . I reel Title Star IHAccidents Will Happen (A.T.) Smith and *t§Actions Speak Louder Than Words Wm. & Joe Mandel May 3 I reel •tsArtitt's Reverie. The (A.T.).. Ash-Washington I reel June *+§At Home (A.T.) Lulu McCennell I reel •t§Barnacie Bill, the Sailor (A T.) Talkartoon I reel •tsBearded Lady (A. T.) Christie Comedy Mar. I 1794 *t§Bedeha Screen Song Jan. 4 604. •tIBelle of the Night Feb. 15. •♦^Chinatown Fantasy. A •t§Chords of Memory May 10.. •tsoome lake • 1 rip in My Airship Srreen Song ... . . .. May 24.. •tlConfounded Interest (A.T.) . . . Haymond & Caverly •tSDance, Yeu Singers (A.T.).. Puck & White •fSDeep "C" Melodies Frances Williams Jan. 25 901 *t§Desperate Sam Bert Green Mar. 29 1832 . •tsDIzzy Dishes (A.T.) Talkartoon I reel •fsDoo t Believe It (A. T.) .... Christie Comedy Feb. 8 1872 Mar. 22 •fSDown With Husbands Arthur-Roach Mar. 8 1660 Mar. 22 Ms-Duke ef Dublin (A. T.) Christie Comedy Feb. I 1850 •HFamlly Next Doer. The Charles Ruggles Jan. II 1381 Feb. 15 •t§Fatal Card. The (A.T.) W. & E. Howard •t§Feelin' Blue (A.T.) Ash-Washington I reel •tsFlrebugs Talkartoon May 10 704 Apr. 19 •t§Fit to Be Tied (A.T.) Burns & Allen I reel •tsFor Leve er Meaey i A.T. )... Christie Comedy Jan. 4 1870 •tSFood for Thought (A.T.) Allen & Canfleld I reel •1§Gettin§ a Break Block & Sully May 17 I reel June 28 •tiliiumg • licKot Eddie Canter Mar. 22 948 Feb. 10 n§Glow Worm, The (A.T.) Screen Song I reel •tSGrand Uproar (A.T.) Talkartoon I reel •tsHelpIng Hand. The (A.T.). . Solly Ward I reel MJHe Was Her Man (A.T.) Gilda Gray 2 reels •t§Hls Honor, the "' 22. 29. ..1665 July 5 . . I reel Mayer Christie Comedy Mar. *t§Hot Dog .Talkartoon Mar. •tJHot Time In the Old Town Tonight, A (A.T.) Screen Song I reel July 6 MM Came First Merman Timberg Apr. 12 »i4 'tsl'm a Wild Woman (A.T.)... Boydell-Ash I reel "t 5 1 m Afraid to Come Heme In the Dark Screen Song Feb. I 65 1 Jan. 25 •tsTm Forever Blowing Bubbles. Screen Song Mar. 15 I reel •t5l« the Shade of the Old Apple Tree Screen Sono) Jan. 18 752 •t§lnsurance Eddie Canter I reel June 28 *t*; Introduction of Mrs. Gibbs (A.T.) Lulu McConnell *t§Jazz Preferred (A.T.) Zelaya I reel July 5 •UKandy Kabaret (A.T.) Children's Ballet I reel June 28 •tlLa Palema Screen Seng Apr. 12 574 *t§La Schnapps. Inc. (A.T.) Smith & Dale •t§Lady. You Slay Me (A.T.)... Perklns-Hillpot I reel •tSLet Me Explain (A. T.) Christie Comedy Jan. 4 1870 •t§Lovers' Lane (A.T.) Arthur & Morton Havel •t§Many Moons (A.T.) I reel *t§Meek Mr. Meek, The (A.T.). Jimmy Barry I reel *tf Million Me's. A Lee Morse Apr. 26 964 Jan. 25 •tSMoon Bride's Wedding. Thc.U. S. Indian Band Feb. 22 967 •tSMountaln Melodies Jan. II 994 *t§My Gal Sal (A.T.) Screen Song I reel •tSNeighborly Neighbors (A. T.). Lulu McConnell 2 reels •tfOle Man Whoopee (A.T.) Art Frank I reel •tlParamount Acts I reel •15 Par amount Comedies 2 reels *t§Paramount Pictorials •fSParamount Screen Songs I reel •ftParamount Sound News , I reel •f§Paramount Talkartoons I reel •t6.Prlsoner'« Song. The ..Screen Song Mar. I 738 •tfRadln Riot ..: Talkartoon Feb. 15 737 Feb. 15 •t§Resolutlons (A.T.) Pillv House *t§Rube, The Jimmy Barry June 21 I reel •tSSalt Water Ballads Mar. 8 987 •t§Serapolly Married (A. T.) Christie Comedy Feb. 22 1634 Jan. 18 •tSSo This Is Perls Green. . Fa7enda Jan. 18 1747 Jan. 25 *t§Story Book Parade. The (A.T.) Children's Ballet I reel •+Sstrnno<" Rex The (A.T.).. Christie Comedy Mar. IS... I7W *t§Tide Rises. The June 14 I reel *t§Toys Ormonde Sisters June 28 I reel *t§Twentieth Amendment. The (A.T.) 2 reels •t^Volees of Lonely Men Apr. 19 I reel MS Wanderlust Bruce Scenic Apr. 5 I reel Feb. 15 •UWee Bit 0" Scotch Feb. 8. ...1022 *t{Yes. We Have Ne Bananas.. . Screen Song Apr. 26 I reel May 24 Length Feet. .Mlns. Reviewed 2.. 24.. 23.. ..7607.... 84. .'.'6740 !"!73! .Nov. 15 !.'n'ov'.'36 II.. il. . 29.. .'. 5654 .'.'.'. 63' '..July 5 18.. ..7500.... 75. ...May 3 Date Length Reviewed PATHE FEATURES Title Star *t§Bachelor's Secret, A (A.T.) (F). Alan Hale ;Une *t§Beyond Victory (A.T.) ...... Boyd-Collyer July •tsBig Shot. The (A. T.) (F) June *t|Clothes (A. T.) (F) Constanee Bennett May *t§Crashing Through (A. T.)(F). Wm. Boyd June 'tsGrand Parade (A.T.HD & F) . Twelvetroes-Seott Feb. *t§Hot and Bothered (A. T.) (Fl.. Eddie Quillan Aug. *t§Offlcer O'Brien (A.T.) (F).. William Boyd Feb. •fsNeghgee (A. T.) (F) Ina Claire May *f§Painted Desert (A. T.) (F).. William Boyd May *t§Parachute (A. T.) (F) Armstmno-Lombard lulv *t§Pardon My Gun (A.T.) Starr-Duryea June •tsPlay Boy (A. T.) (F) tuuie uuman June •tiSaratoga (A.T.) (F) Constance Bennett July •t§Swing High (A.T.) Twelvetrees-Scott June ♦t§Treasure Girl (A. T.) (F) Aug. Coming Feature Attractions Title Star Rel •tliAdam and Eve (A.T.) Constance Bennett *tiAII the Way (A.T.) Constance Bennett *t§Greater Love. The (A.T.)... . Ann Harding •t§Her Man (A.T.) Helen Twelvetrees • •tSHoliday (A.T.) Harding-Astor-Horton Not Set.... 8870.... 97... June 14 •filn Deep (A.T.) Constance Bennett *t§l Take This Woman (A. T.). . Harry Bannister *t§Last Frontier. The(A .T.)... William Boyd *t§Lazy Lady (A.T.) Constance Bennett *t§Looklng for Trouble (A.T.) . .Eddie Quillan •tSNight Work (A. T.) Eddie Quillan •tsNorth of the Yukon (A.T.)... William Boyd , •tsPrice of a Parry, The (A.T.). Helen Twelvetrees •t§Rawhlde (A.T.) ...William Boyd *t§ Romance Harbor (A.T.) •t§Siren Song, The (A.T.) Mary Lewis *t§Taking the. Rap (A.T.) Robert Armstrong *t§Thls Marriage Business (A.T.) •tSUp and At' Em (A. T.XF) *t§War and Woman (A. T.)(F).. Boyd-Harding-Armstrong •t| Woman Afraid. A ( A. T.) ( F) SOUND SHORTS (Available sound-on-tilm and sound-on-disc) (Note: Pathe does not list running time on Shorts. The approximate running time ef In the important series, however, follow: 2 reel comedies 20 Pathe Sound News 10 Pathe Silent News 10 Pathe Audio Review II Pathe Review >• Aesop's Fables •**•■! Grantland R lee Sportllghts 10 Talking Topics of the Day ' reen ■It. mln. ■ la. ■IB. min. ■Ik. ■ la. ■ la. Title Star Rel Date *t§AII Stuck Up (A.T.) MeNaughton-Knapp Jan. 19. *t§America or Bust (A. T. ).... Daphne Pollard •tsBeauty Spot. The (A.T.). .. Oawson-Carney Mar. 30. •t§Big Hearted (A.T.) Harry Grlbbon , •f§Blg Tap Champions ( A.T.) . . .Sportllght Mar. 23. *t?Bo»s and Arrows Sportllght Jan. 12. •tSPugville Roman-e (A.T.) Aesop Fables *t§Campus Favorites (A. T.) •tM'hampion Mnki-rs (AT' Snortlioht *t§Child Life of India (/.T.). .Vagabond Adv. Series *t9Chills and Fever (A.T.) Shean-Knapp Apr. 27. •t§Clothes Make the Man (A.T.) Feb. 16 *t§Cover Charge (A.T.) Topics ef the Day Feb. •f§Crosby's Corners (A.T.) Reg. Merville Feb. *t§Darktown Follies (A.T.) Buck & 8ubbles Mar. *it Deep South (A. T.) Song Sketch Apr. *f§Dlxi« Days (A.T.) Aesop Fables Mar. •UDogglng It (A.T.) Sportllght Mar. •tlooing Phil a Faver (A. T.) .. Mackenzie Ward Feb. •t§Drums of Fear (A.T.) 'agabond Adv. Series *t§Falrway Favorites (A.T.) Sportllght May •tfFellne Fighter (A.T.) Sportlignt Feb. •t§F iftyM MeslromBroadway (A.T.). Watson- Merville Mar. •t§Flsh. Fowl «V Fun (A.T.).... Sportllght Apr. •t§Foolish Follies (A.T.) Aesoo Fable Mar. •t§Glacier's Secret. The (A. T.). Vagabond Adv. Series May *t§Golden Pagoda. The (A.T.) .. Vagabond Adventure Series. May •tGood O'd School Days (A.T.).. Aesop Fable Mar. •tSHappy Golf (A.T.) Sportllght Jan. 29. 23. 2. 20.. 30. 9. 16. Keefe-Rico ...Aesop Fable April . . Noel Frances Jan. . Geo. LeMaire Mar. ..Herman-Green Mar. .."Buck & Bubbles" Feb. .Topics of the Day Mar. 'Buck & Bubbles" Mar. 4. 9. 16.. 20.. 16. 19. 5. 2. 26.. 27. 12.. SO . 9.. 9.. 23.. 23.. Jan. 26. Jan. 19. it§Hearts and Hoofs (A.T.).. •t§Haunted Ship (A.T.) •tSHer Hired Husband (A.T.) •HHigh and Dizzy •t§Hls Birthday Suit (A.T.) . •t§Hlgh Toned (A. T.) •tsHome. Sweet Hem* (A.T.). •tSHonest Croon (A.T.) •t^Hooked (A.T.) Sportllght •tSJn the Park (A.T.) Teples ef the Day... •+§lron Man. The (A.T.) "Aesop Fables" •t§Lair of Chang-How (A.T.) .. Vagabond Adv. Series •tPi n-e's Memories (A.T > Song Sketch Feb. 16. *t§Mind Your Own Business (A. T.) IttjMusicai Beauty Shop (A.T.) lt§Noah Knew His Ark (A.T.) Topics of the Day Jan. 12. .Aesop Fable May II... . Released Every Week Released Twlee Every Week .Butler Mayo Apr. 6 . ... Agnew-Geraghty May 4. (A.T.) May 17. Nat Carr Length Reviewed . .2 reels Feb. I .. .2 reels June 21 . .2 reels Mar. 22 ..2 reels June 28 .. I reel , . . I reel Jan. 1 1 . . I reel June 21 .1 reel July 5 . I reel June 21 ..I reel July 12 ..2 reels.. . .2 reels ... I reel Feb. 15 ...2 reels Feb. 15 . .2 reels Feb. 22 .1 reel June 28 . . I reel ..I reel Mar. 15 . .2 reels Feb. 8 . . I reel June 20 . . I reel . . I reel Feb. 8 . .2 reels ..I reel ..I reel Mar. 8 ...I reel May 31 . . I reel Apr. 6 ..I reel Mar. 8 ..I reel Jan. 25 . .2 reels May 31 .1 reel May I . .2 reels Jan. 4 2 reels . 2 reels Mar. I .2 reels Feb. 3 . . I reel Feb. 22 . .2 reels . . I reel ..I reel Jan. IS . . I reel Jan. 18 . .2 reels June 7 . . I reel ...2 reels July 12 . .2 reels June 7 ..I reel June 7 . . I reel Jan. . I reel June . I reel . I reel . .2 reels Apr. . .2 reels May II 26.. 5. 2.. 20.. 16.. 2.. 6.. 23.. •tSOn the Air (A.T.) . •t§Oom Pah Pah (A.T.) •t§Pathe Audio Review (A.T.).. 'tiPathe Sound News... •t§Perfect Match. The (A.T.).. •t§Pick 'Em Young (A.T). •ItRanchhouse Blues •t§Red Heads (A.T.) •tfRich Uncles (A.T.) Richard Carle May li •tSRIde 'Em Cowboy White-Carney April IS *t§ Romeo Robin, A •t§Royal Flush, A (A.T.) •tIRubevllle Night Club (A.T.).H. B. Wotsoi Jan. MsShlp Ahoy (A.T.). Aesop Fable Jan. "USinglng Saps (A.T.) Aesops Fables Feb. •t§Slxteen Sweeties (A.T.) Whlte.McNaughten Apr. •t§Sky Skippers (A.T.) Aesop Fablei Feb. •t§Songs of Mother Song Sketch Feb. •fSSnllls and Thrills (A.T.) Sportllght Apr. •HSolashing Through (A.T.) Sportllght Feb. •§tSportlng Brothers (A.T.) •StStreets of Mystery (A.T.) ..Vagabond Adventure Series. June 2.. •tSSwell People (A.T.) Marcia Manning *t?Tlght Squeeze (A.T.) LeMaire Feb. 2.. •tSTrumpeteer. The (A.T.) Song Sketch Jan. 19.. •tSTryino Them Out (AT.) *t§Two Fresh Eggs (A.T.) St. John-Aubrey •isVoice ot tne sea (A.I.) Song S1- <-'<-u Mav 4.. *t§Western Whnnnee (A.T.) Aesoo Fables Apr. 13... •t§What. No Belt! (A.T.) Taplrt »f the Day Mar. 9.. RKO FEATURES Length Title Star Feet. .M ins. Reviewed •t§Alias French Gertie (A.T.)... Daniels-Lyon Apr. 20 6202 65...Anr. IQ •t$Beau Bandit (A.D.) Nagel-Kenyon Mar. 2 6169. ...69. ..June 21 •t§Case of Sergeant Qrltcha Morris-Cempson-Hertholt ...Feb. 23 8191 92. ..Mar. 8 . .2 reels. . . . I reel . . . . .2 reels.. . . I reel . . . . . .2 reels. . .2 reels. . .. .2 reel.. . . I reel . . . . .2 reels.. . . I reel. .. . . I reel . . . ..I reel... . . I reel. . . .1 reel . . I reel . . . ..May 24 ..May 3 ..Apr. 5 .June 28 '.No'v'."l8 .Jan. II . Feb. 8 .Apr. 19 ..Feb. 15 .May 10 ..Apr. 12 .Feb. 15 .June 7 .May 3 . .2 reels. . . I reel . . . 2 reels. 2 reels.. . . I reel. . . I reel . . . . I reel . . .Nov. 23 .June 7 ..July 5 May 3 .Apr. 19 'Means synchronized score. fMeans sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-tilm. 112 .1/ o t i o n P i c t it r e Ar c zv s July 12, 1930 •|§Cuckoos. The (A.T.) •tIFall Guy. The (A.T.) •tsFramed (A.T.) •tSGIrl of Pert (A.T.) •t§Ht Knew Women (A.T.) ••suit the leek (A.T.) t § Inside the Lines (A.T.) *t$Lovo Comes Along (A.T.) •t§ Levin' the Ledlet •tSMIdnight Mystery, The (A.T.) •H Runaway Bride. The (A .T.). -ttSeeond Wlte (A.T.) •t»S«ve» Keys t» Baldnite 'A T.) •t§She's My Weakness (A.T.).. Wheeler- Woelsey May Mullhall-Clarke-Sparks June Brent-Toomey Mar. Sally O'Nall Feb. Sherman- Joyce May n»kl»- Walker Feb. Compson- Forbes July Daniels-Hughes Jan. B lehard On Apr. Compson-Trevor June Astor- Hughes May Lee-Carr-Nagel Feb. Richard Oil Jan. Carol- Lake- Bunce Aug. .8100. ...90, .6175. ...65. .6136... .68 ..6174 60 .6319 70. .9327.. .65. .7036... ..6138... .6463... .6234... .6058... .6579... ..not set ..Apr. t ..May 31 ..Feb. 15 ..Jan. 4 ..Apr. 26 ..Dee. 1' ..July 12 ..Dei.. 2i ..Feb. 22 ..May 31 ..May 24 ..Feb. 15 ..Jan. « ..June 28 Coming Feature Attractions Cast ..Amos 'n' Andy.... . Richard Dix . .Love-Trevor-Sparks . . Bob* Daniels Title Star *t§Babes in Toyland (A.T.) Special •tSBunker Bean (A. T.) MSCheck and Double Check (A.T.) •tjCimarren (A.T.) V§Censpiracy, The (A.T.) •nDlxlana •tIEscape (A. T.) •t§Halt Shot at Sunrise (A. T.) . Wheeler- Woolsey *t§Heart of the Rockies (A. T.) . Marshall-Daniels •t§Hlgh River •tSHunted Mslron Trail. The (A. T.) •tSLadles el the Past Betty Compson •t§Lawful Larceny (A. T.) •tSLeathernecking (A. T.) Foy, Jr. -Rubin *t§Old Accordion Man, The (A T.) Joseph Cawthern •tSPerfect Alibi. The (A. T.) •tiRecerd Run (A.T.) Wolheim-Armstrong-Arthur •fsSensatien (A.T.) .■ •t§She's My Weakness (A.T.). . Lake-Carroll •t§Shooting Straight (A.T.) Richard Dix •t§Silver Horde (A. T.) Brent- Wolhelm •tlUpperworld (A.T.) Length Feet. .Mine. Reviewed July 12 Title *t§Age of innocence. The(A.T.(F). •t§Belore Breakfast (A.T.)(F).. •t§Bobbed Wire (A. T.) •t&Bridegroem, The (A.T.)(F).. •t§Bi'oken Wedding Bells (A.T.). •t§Campus Sweethearts (A. T.) *t!Cash and Marry (A.T.) •t§Dear Slayer (A.T.) •jlEventually But Net New (A. •HFalr Deceiver. The (A. T.) •tSGeneral Glnsburg 'A.T.) (F). *t§Golf Specialist. The •tsGunboat (iinsburg (A.T.) (F). •t§Guest. The (A. T.) (F&D).. •tSHot Brirtoe (A. T.) (F&D).. *t§Humanettes '\5iau (A.T.J (Fi **§ Land of the Sky Blue Daughters •tSLost and Foundered (A. T.) •t§Magnate. The (A. T.) (F&D). •t§Men Without Skirts (A.T.).. •ffMickey's Champs (A. T.) M§ Mickey's Luck (A. T.) •t§Mickey's Master Mind (A. T.) •tlMlckey's Merry Men (A. T.) "KMIckey's Strategy (A. T.) •HMIckey'l Winners (A. T.) •tiMickey the Romeo (A. T.) •t§ Mickey the Whirlwind (A.T.) •tiMlekey the Warrior *t§Museum. The •tlMusical Moments (A. T.) •§10ff to Peeria (A.T.) •tSOId Bill's Christmas (A.T.). •tf Old Vamps for New (A. T.).. ■•(Palnoke Ftvine Sehe*l (A.T.) *t§Peep on the Deep, A ■resetting Son. The (A.I.) *t§Sleeplng Cutles (A.T.) 'tlsong and the Sergeant. The (A.T.) MSStrange Interview, The (A.T.) (F) •t; While Aute Walte (A.T.HF). •t§ Who's Got the Body (A.T.).. Length . I reel .2 reels. . SOUND SHORTS Star Rel. Date Paula Trueman Jan. 5.. Mar. 9.. Dane-Arthur Mare Connelly Feb. 2 1 reel. Dane- Arthur (F&D) Mar. 9. Vasighn-Coeke-Sargoat Mar. 16. Vaughn-Cooke Mar. 2. T.) (F&D) Vaughn-Cooke.. Apr. 13.. (F&D) Jan- 6- Nat Carr .. Apr. 13. W. C. Fields • • • Nat Carr Jan. 12.. Marc Connelly May 25. May II. Benny Rubin ■• bua» Elunoion a. Orcnestra rob. 9. Vaughn-Cooke Mar. 30. (F&D) Vaughn-Cooke .. Jan. 19. Marc Connelly Mar. 30. Dane- Arthur •• (F&D) Mickey Yule Feb. 2. (F&D) Mlekey Yule Mar. 30. (F&D) Mlekey Yule Mar. 2. (F&D) Mlekey Yule July 20. (F&D) Mickey Yule Jan. 5. (F&D) Mickey Yule Aug. 17. (F&D) Mickey Yule June 22. (F&D) Mickey Yule Apr. 27. Mickey Yule May 25. Toby the Pup Felix Fernando Orch Nick & Tony July 13. Fab. t. Vaughn-Ceoke Feb. 2. . .. June 22. Clark & McCullough Vaugnn-uooke Feb. 16. Alberta Vaughn Jan. 5. . .2 reels. . .2 reels. . .2 reels. . .2 reels. . . . I reel . . 2 reels. .2 reels. . .2 reels. . ..I reel.. . 2 reels. . I reel . . . . I reel . . . .2 reels. ..2 reels. . I reel . .2 reels. . .2 reels. ..2 reels. . .2 reels. . .2 reels. . .2 reels. . .1 reels. ..2 reels. ..2 reels. i . .2 reels. . . I reel.. . . I reel . . . . .2 reels. . . 2 reels. . .2 reels. . I reel . .2 reels . .2 reels. . . 2 reels. .Feb. 22 .Apr. 19 ..July 5 . Nov. 9 July 5 ..July 5 .Apr! J2 ..May 24 ..June 14 ..June 14 Dos. 14 ..Jan. 25 ...July 5 ..Feb. 8 .Dee. »• May 1 1.... 2 reels. Sherwin-Knowles Nick '& Tony".'.' Mar. 2. Jan. 12. Aug. 3.. ..I reel . .2 reels. . May 24 SOINU- ART-WORLD WIDE Star Rel. Date •t§Big Fight. Tin (A.T.) Williams-Lang Sept. •+§Cock 0' the Walk (A.T.) J. Sehlldkraut-L»y May 13 •§tDude Wrangler, The (A.T.). Duryea-Basquetta June .. •tIFighting For the Fatherland................ Apr. . •t§Hello Sister (A. T.) L. Hughes-Berden Feb. ... *t§Once a Gentleman (A.T.) Horton- Wilson Aug. ... •tSReno (A.T.) Roland-Thomson- Love •tSSembras de Gloria (Spanish). Special Caet Feb. .. MsWhat a Man (A.T.) Denny-Segar Apr. I I.. Length Feat.. Mine. Reviewed ..5850 65... Apr. 19 .7200 80... Apr. 19 .6200 68... May 24 9509... I 00... Apr. 5 June 21 STATE RIGHTS Title Star FEATURES Dlst'r 9500... 1 00. Feb. 22 .7000 79... Mar. 29 Length Feet Mins. Revlewen ..Talk. Pie. Epics. .Net sat 8860 98. ..Jan. ..Int. Photoplay. Jan. 1 . 8900 .Allied Film. Mar. IS... 8 reels . . Amer. Gen. Film Jan. 249000 . Big 4. .Amer. Angle .. . New Era .... . Harold Auten. . .Apr. 15 5400. . Aer. B . 10.6800. 10 8372.. July .May .Burr Jan. 15 5466. Unusual Plct 73. June .85... May .100.. Feb. . .60. June inn. .Anr .76.. July 88... May ..61. Jan. Feb. •tiAsress the World (A.D.) .............. •t§After the Verdict (A.T.) Tschechowa-Ward Asphalt Froellch-Amana • 'is Because I Leva Yau Mady Christians .. •tSBeyond the Rio Grande (A.T.) Jack Perrln.. MSBrlif* 68 (P.T.) V»i 8225... 88... Feb. 22 COMING ATTRACTIONS Length Feet Mlns. Reviewed Tl,l« Star Rel. Date •HAbraham Lincoln (A. T.) . .Walter Huston «eot »R •+§Bat Whispers. The (A.T.). ..Chester Morris Dec 20 •ti>City Lights (F) Charlie Chaplin •tSDu Barrv. Woman of Passion (A. T.) Norma Talmadge Nov. 8 ' •StLilli (A.T.) Evelyn Laye •t§Eyes of the World (A.T.) .. Merkel- Holland Oct. 18 *t§Forever Yours (A.T.) Mary Piekford Nov. 29 ' •tHell's Angela (F).. ... Lyon- Hall- Harlow June '7 •1§Lottery Bride, The (A.T.).... MacDonald-Garrick Aug. 16 t§RafIlei (A T.) Ronald Colman July 26 •tSReaehlng for the Moon (A.T.)Bebe Daniels •tISmllln' Through (A.T.) Joan Bennett •t§Sons 0' Guns (A.T.) Al Jolson •tfWhat a Widow (A.T.) ...Gloria Swanson July 5.. tSWhoonee (A. T.) Eddie Cantor Sept 7 .'"july'l2 SOUND SHORTS ..liV' . .. 8Ur "•■• «>«•• MSGIorleus Vamp Bobby Watson Jan. 25 •t§S»fond Hungarian Rhapsody May 24 *§t Wizard's Apprentice Apr 20 Length . 952... Reviewed ..Jan. 25 UNIVERSAL FEATURES Title Star Big Timber (Re-Issue) William Desmond *t§Buming Trail (Reissue) Wm. Desmond '"jCaptain of the Guard (A.T.).Li Plante-Boles . SCIImax, The (A. T.).. Crawford -Hers.li.lt Rel. Mar July Apr. Jan Date . 30.. 29.. 20.. 26.. 7... 20.., 25 7314 Length Feet Mins. .4388. ..4223. ..7519. . if >S. .7600.. Reviewed Reviewed under title »f "Under the Southern Crbtt' . *t£Emban-atalng Moments (A.T). Reginald Denny Feb 'tSFIghtlng Legion. Tht Ken Maynard Aor m*',i2!i,.Ho# Jack Hex le Feb! «UaiTjiIS.i!tVa.*: Bickford-Hatton Jan. .7,§Hll,-?B,t *• T) Murray-Crawford ..Mar. !tLuclry Larkln Ken Maynard Mar. •ItMoonllght Madness (A. T)...John Boles June ♦•Mounted 8tranger. The Hoot Gibson Feb. ...Ken Maynard May' ...Robinson-Kent Jan. ..Ken Maynard Jan. ...Hoot Gibson Apr. John Boles Ana. ^l Maynard June 29. Maynard Aug. 3 ..76. . 65. .82.. .8 1 ! ! .66.. .69. 5773 .6268 In April 27, 1929 Issue 2 5230 58 6. ...6763. ...75. 2 3852 43 .Apr. 5 Mar. 29 .Mar. 15 ! Aor'.' 2 6 Feb. 8 .June 29 .Dec. 21 4eunt»d 8tranger. Tba.. *t!Mountaln Justice •tSNIght Ride •tIParade ef Hie West •tlRoarlng Ranch (A.T.).. •tSSong ef Passion (A. T.)... *t§Seng of the Caballero K •t5Soos of the Saddle K»„ •t§Spurs (A.T.) Hoot Gibson •tSStorm The (A. T.) Special Cast */r|Tr«lllng Trouble ..„ Hoot Gibson 5.. 30.. 2.. 22.. 16.. 4... 12.. 19.. .6148.. .5299.. .5785.. !5784.'! 6748... .5609.. .5900.. .7ft ..Dec. 21 .50... Apr. 19 .64... Mar. 22 .64. .75.. ..62., ..65., ..67., .Feb. 15 Mar. 22 .Dec. 28 .Feb. ' .May 24 .73. ..July 12 •tfTrigger Trleka (A.T.)'. 'tSUndertew '♦'What Men Want •t White Hell ef Pltz Pali.... White Outlaw, The (Reissue).. •tSYoung Detlrt (A.T.) "Means sunchronized ..Hoot Gibson . . Nolan-Ellis-Brown . All Star ..Special Cast ..Jack Hoxle Mary Nolan Aug. 24.. ' 23". '. '. .5198... .5462... .5025.. Mar. ...... June Feb. 23 July 13.. June I.... 7727.. May 25 June 8. 67.. .57.. .56. 4541 .6529. Mar. 29 .June 21 .Jan. 4 .May "lb ]july'"l2 •tSAII Quiet en Wttttrn Freat (A. T.) •t§Boudoir Diplomat (A.T.) •t§Bullet Proof (A.T.) *t§Cohens & Kelleys In Ireland (A.T.) •TSEast is West (A.T.) Lupe Velez ... •t§Flirt, The (A.T.) Glenn Tryen .., •t§Gypsy Love Song (A.T.) Boles- Velez- Loff *§tHunchback of Notre Dame (A.T Wolheim-Ayrtt-Wray Apr. 28 (/ •t9M .) .8724.... 97... Apr. S i.u ol jazz Revue, rne iA. I ). Wh'teman'i Band k Special Cast t§Ladles In Love (A. T.) Mary Nolan *t§Lady Surrenders, The (A.T.) •f§Llttle Accident (A.T.) Fairbanks, Jr.. Page July 12 •t§Lovo Cavalier. The i A.T.) ... Boles- Loft •§tMerry-Ge-Round (A.T.) Loff-Boles *T§Oregon Trail (A.T.) *t§Ourang •§tOutside the Law (A.T.) Nolan-Robinson *t§ Resurrection (A.T.) Boles-Velez ItlSaint Johnson (A.T.) Ayres-Wray •tSSerub Oik (A.T.) Hoot GJbson 'tlSerenade (A.T) John Boles •tfsignal Tower (A.T.) •t§singlng Caballero (A.T.) John Boles ftlStrictly Dishonorable (A.T.).John Boles •tSVIrgin ef Stambeul (A.T.) •t§Week-End Girl Laura La Plante SHORT SUBJECTS Title Star Rel. Alias the Bandit Bobbie Nelson May All Wet Sid Saylor Anthony & Cleopatra (reissue) May Badge ol Bravery Ted Carton Feb. Battling Kid, The Bobbie Nelson June Date 17. . Arthur Lake . Fred Humes . .. Edmund Cobb . .Ted Carson , Ted Carson . Bobbie Nelson . . B ill ie Sullivan . Sid Saylor Beauty Parade, The.. Benjamin Franklin (Reissue)... Boundary Line, The (Reissue). Close Call (Reissue) Columbus & Isabella (reissue). Crooked Trails Crimson Ceuraga Danger Claim. Tht Fighting Terror (Reissue) .... French Leave Follow Me Arthur Lake Foul Ball Sid Saylor , Getting the Air Arthur Lake ... Her Bashful Beau Arthur Lake ... His Girl's Wedding Arthur Lake ... Mjunt, Fair Oswald Cartoon . Last Stand Bobbie Nelsan .. Law In the Saddle Ted Carson Lightning Express (Serial) Chandler-Lorraine Make It Snappy Sid Saylor Man Hunter, The Ted Carson .July June July Aug. June May Mar. Mar. July Mar. Apr. Apr. Mar. June July Jan. Jan. Apr. Junt Feb. .July Matter oi Policy Edwards Jan Milky Way (Reissue) Charlie Puffy Mar. Omar Khayam (Reissue) July One Wet Night Roach-Edwardt Feb. Plane Crazy Sid Saylor July Peekaboo Arthur Lake May °ost of Honor Bobbie Nelson Feb. Edmund Cobb .. Josie Sedgwick Ted Carson Nealy Edwards Josie Sedgwick ... *ug . . . Apr. ...Mar June .... Mar. . .. . Jan. ...June ... May . Jan. Prehistoric Man (Reissue) Pronto Kid. The (Reissue) Queen of Roundup (Reissue)... Red Coat's Romance Restless Rest (Re-Issue) Ropin' Venus Should Poker Players Marry? Sid's Long Count Sid Saylor . Sitting Pretty Arthur Lake Six Gun Justice Bobble Nelson Apr. 8ome Show Arthur Lake Apr. Step Right Up Sid Saylor May Son of Courage Bobbie Nelson July Storm King (Re-lttut) Edmund Ctbb Ftb. Speak Easy (Reissue) Charlie Puffy Apr. Trail ef the Pack Ted Carson Jan. Under the White Robe (Re-lssue)Neely Edwards May Way of the West (Reissue) Neely Edwards Feb. Why Walt Slim Summervlllt Feb. Whip Hand. The (Reissue) Billy Sullivan Mar. Wild West Wallop (Relstut). ..Edmund Cobb May William Tell Jan. Welf't Finis Ted Carson Mayl 26.. 8.. 14.. 2.. 23 .. 5.. 2.. 9... 3.. 8.. 22. 19 .. 19. . 30. 16.. 5.. II... 23.. 6.. 25.. 5., 2.. 12.. 26... 15.. 10.. 21... 24.. 9... 21.. 22. 4.... 12... I.. 28.. 24.. 18.. 30.. 28. 15.. 19.. 2.. 7.. 12.. IS.. 7... 7.. 12... I.. 10.. 15.. 24.. 27.. 31. Length Reviewed . 2 reels Apr. 19 .2 reels May 24 . I reel .2 reels Jan. II .2 reels May 24 .2 reels.. . . I reef. .. .2 reels.. .2 reels. . . I reel .2 reels. . . .2 reels. . . 2 reelt. . 2 reeis. . .2 reels.. .2 reels. . . .2 reels. . . 2 reels. . .2 reels.. . I reel. . . . 2 reels. . .2 reels. . ..June 7 ..Mar. 29 ..Feb. I ..Feb. 15 .Mar. Apr. ".Fen'.' .May ..June .Dee. .Dee. .Mar. .10 episodes. .. . .2 reels Jan. 18 -.2 reels July 5 . I reel I reel . I reel I reel 2 reels June 7 .2 reelt Apr. 28 • 2 reels Jan. 18 .2 reels.... !!!"!!"! .2 reels .2 reels . I reel .2 reelt . I reel .2 reels Apr. 26 .2 reelt Ote. 21 . .2 reels Mar. 15 . .2 reels Mar. I ..2 reels Apr. 19 ..2 reels June 21 . 2 reels . I reel . 2 reelt Dot. 7 .1 reel .2 reels , . I reel .2 reels .2 reels . I reel ..2 reels' May II Title •t§ Arab I an Daze •tSBowery Blmbtat •ts Broadway Follltt •tSBrother for Sale (A. T.) . . . •t§Chlnese Blues (A.T.) •tlChrlstmai Chetr (A. T.).... •tChile Con Carmen •t§Cold Feet Fanny the Mule Cartoons... •tS Fellow Students MIFIreburgs (A. T.) lt§Foetllght Follltt (A.T.).... •tfHalowe'en •tlHash Shop •UHell't Httlt *t§H is Bachelor Daddy •tlHot for Hollywood •Hurdy Gurdv *t § I ndians Are Coming (A.T.) •tSJadt Box. The •t Kisses and Curses *t§Leather Pushers Series * r § L i ghtni ng Express, The (Serial) •tSLivt Ghosts (F 4 D) *t§Mush Again •t§My Pal Paul •tSNelghbort •t§Not So Quiet •tfOswald Cartoons *t§Outdoor Snorts *t Prison Panic *t§Royal Feurfluth •t 5 Schoolmates 'tlSeelng Start •t§She's a He (A.T.) ♦HSIster't Pest •+§Spooks •tSSteeplrehast (A. T.) •t§Stop That Noise *t§Strange As It Seems Novelties *t§Talking Newsreel jrTarzan the Tiger (Serial) 'tSTerry tf the Timet (Serial)., •tSTrafflc Troubles •t§Tramplng Tramps *t§Up and Downstairs *t§Verntn't Aunt SOUND SHORTS Star Oswald Carttta Oswald Cartoon Sunny Jim Sporting Youth Sunny Jim Oswald Cartoon Oswald Cartoon Rel . Mar. . Mar. .Mar. . June . Mar. . Feb. . Feb. July Datt 3.. 17.. 3.. 25.. 31.. 3. 3. 28.. Revlewe* Sid Saylor Archer- Dent ... Sporting Youth Sporting Youth Oswald Cartoon Oswald Cartoon Sonny Jim Oswald Cartoon . Oswald Cartoon . McCoy- Roy .... Lorralnt-Perrln Oswald Cartoon Apr. 9 . Feb. .Apr. .Apr. .June May .May .Jan. .' Mar'.' . Feb. 3. 14., 14., 2. 14.. 19... 28 . M.'.' 17. Lorraine-Chandler Ann Christy Sunny Jim Oswald Cartoon . Sunny Jim Oswald Cartoon . Sid Sayler Oswald Cartoon . , Sporting Youth Sporting Youth ., Sporting Youth .. Sunny Jim Sunny Jim Oswald Cartoon . Sporting Youth .. Sunny Jim . June .Jan. . Apr. .June Mar. ■ Jul* • Apr. .Feb. Apr. . Mar. 2. . 20. 23. 16.. 26.. 7. Length . .2 reelt ..I reel Apr. f . . I reel Feb. 15 . .2 reels Dee. 21 . .2 reels Mar. 29 ..2reels Dee. 14 . . . I reel Jan. II . . I reel . . I reel . .2 reels Mar. 8 . . 2 reels . .2 reels . .2 reels Apr. 8 .. I reel Apr. 12 ..I reel Junt 7 ..2 reelt Apr. . I reel May . I rati Nov. ..12 Episodes . 10 episedet. .Feb. . . I reel Jan . .2 reels . 10 episodes. .April 12 . .2 reels Jan. 1 1 . 2 reels Mar. 29 .1 reel June 28 IS 24 38 22 25 2 reels. . . I reel... . I reel. . . . 2 reels. . . I reel... .2 reels.. .2 reels.. 2 reels. . .Mar. Dee. ..May . .Jan. ..Apr. .Mar. .Feb. .July . Jan. .July Frank Merrill . Howet-Thomptoa Oswald Cartoon Doat- Archer .. . Dee. , Dee. .Mar. , Mar. . Jan. . Feb. 9. 12., 31., 29. 19. I . .2 reels May . .2 reelt Jan. . I reel . 2 reels Dee. '4 .2 reels June 14 . . I reel . . I reel . . it episodes ..10 eplsodet. .June 21 .2 reels Ftb. IS ..I reel Mar. 28 . . 2 reelt . .2 reelt Feb. I score. fMeans sound effects. §Means voice ( All-Talker. P.T. means Part-Talker. D including dialogue and incidental songs), means disc. F means sound-on-film. A.T. after title means 114 Motion Picture News July 12, 1930 WARNER BROTHERS (Available sound-on-disc only} Title Star Rel. •fSCourago (A.T.) Bennett-Nixon June •TsUumnoiii in Ermine (A. T.).Armstrong-uieason-Kent ....May •tSEvidenco (A.T.) Pauline Frederick Jan. •t§General Crack (A.T.) John Barrymore Jan. •fSGolden Dawn (A.T.) Woolf-Segal June •tSGreen Goddeti, The (A. T.).. George Arllti Mar. •t§Hold Everything (A.T.) Llghtner-Brown-O'Nelll May •t§lsle of Escape (A. T.) Blue-Loy Mar. •tSMammy (A.T.) Al Jolson May •t§Manfrom Blankley'i. The(A.T.).John Barrymore May •tSMan Hunter (A. T.) Rln-Tln-TIn May •fsOn the Border Rln-Tln-TIn Mar. •tSRough Waten (A. T.) Rln-Tln-TIn June •t§Royal Box (A.T.) (German). .Moissl-Horn •tISecond Oholee (A.T.) Dolores Costelle Jan. •}§Seeond Fleer Mystery (A. T.) Wlthere- Young Apr. *T§She Couldn't Say No Llghtner-Morrls Feb. •t§Song et the West (A.T.) Boles-Segal Mar. •tSThote Who Dance (A.T.) Monte Blue Apr. •tSUnder a Texas Moon (A. T.). Fay-Torres-Ley. Beery Apr. •t§Wlde Open (A.T.) E. E. Morton Feb. Length Date Feet Mlns. Reviewed 7.. .6830. ...74. . . May 31 10.. ..6300. ...70. . .June 7 25. ..7152. ...79. ..Oct. Id 25.. ..9809. ..109. ..Nov. IH 14.. .7447. ..83.. .June 21 8.. ..6653. ...74. ..Feb. 22 ..7513. ...84. ..Apr. 12 1.. ..5814. ...85. . .Apr. 5 31.. ..7570. ...84. ..Mar. HI 24.. ..6167. ...68. ..Apr. 12 3.. ..4383. ...49. . .Apr. 12 15.. ..4410. ...49. ..Feb. 8 7 . ..8000. ...89. ...91. ..Deo. .Jan. 78 4.. ..8150. II 26.. .5268. ..59. .May 10 15.. ..6413. ..71. .Feb. a 15.. ..7185. ...80. M->r H 19.. ..6876. ...76. . July 12 1.. ..7498. ...83. ..Apr. 11 1.. ..6341. ..71. .Mar. 2a Coming Feature Attractions Star Grant Withers Al Jolson Rel. Date Length Reviewed ..75.. June 14 Title *t§Barber John's Boy (A.T.).. •t§Blg Boy (A.T.) •t§Both Were Young (A.T.).. *t§Captain Applejack (A.T.) John Halllday •tIChildren of Dreams (A.T.) vi'S"Si"»'A,i" •StDancing Sweeties (A.T.) Carol-Withers Not Set. .Not Set. •t§Danube Love Song (A.T.) •f§ D Ivorce Among Friends (A.T.) *t|Egg Crate Wallop. The (A.T.) •tSFifty Million Frenchmen (A.T.) •t§Gay Caballero, A (A.T.) *t§Handful of Clouds (A.T.) ♦t§His Brother's Wife (A.T.) *t§Just an Hour of Love (A.T.) •St Life of the Party, The (A.T.) Winnie Lightner •tSMatrimonlal Bed. The (A.T.) Lilyan Tashman M§Maybe It's Love (A.T.) Brown-Bennett •t§Maytime (A.T.) •♦SMnbv Dirk (A.T) John Barrymore ■,•;■•,•» *t§Nancy from Naples (A.T.).. Delroy-King-Sherman July 12 •t§Office Wile. The (A.T.) Mackaill-Stono •flOld English (A.T.) George Arliss •tlOutward Bound (A.T.) Howard-Mercer •?§Penny Arcade (A.T.) •f§Red Hot Sinners (A.T.) Winnie Lightner ■ ■■■ ■^■■■■. •- •tSReeaptured Love (A.T.) Bennett-Halllday 6094 68. ..June 7 •t§River's End. The (A.T.) .... Claudia Dell •t§Sit Tight (A.T.) Winnie Lightner •t§Soldler's Plaything, A (A.T.) Lotti Loder M§Steel Highway. The (A. T.). . Hall-Withers-Nixon •ttSweet Kitty Bellaire ( A.T.) .. Claudia Dell , •tSThree Faces East (A.T.) Bennett-Von Strohelm June 21 •t§Under Cover (A.T.) •StVlennese Nights (A.T.) Gray-Segal-Hersholt VITAPHONE VARIETIES (D) Till* Star Length Absent Minded Perklns-Ford 882... Alda, Frances Songs gJS. . . And Wife Elliott-Davis ?JJ - - - At Home The Potters I435... At Your Service Landis-Halligan-Blackwood 633... Battery of Songs. A Hoyt-Coots-Quintelle 7l»... Believe It or Not Robert L. Ripley 2„r„e„els- Benefit. The .Joe Frisco 928. .. Bernle. Ben Orchestra 771... Big Money The Potters 1141 Boys Will Be Girls Olive Shea Bridal Night Arthur- Merriam :,;,;,• ••' Broadway's Like That Ruth Ettlng 5S5" Bubble Party.The Geo. Sweet 523 ■ - - Bubbles Vltaphone Kiddies 688... Cave Club. The Leach. Merman-Pierlot 793... Celeste Alda Giovanni Martlnelli m"" Cheer Leader. The Tom Douglas 826 Christmas Knight Washburn-Eddy-Middleton 696.... Colltgiate Model, The Ona Munson 2 reels. Contrary Mary Bobby Watson 839... Cry Baby Mary Louise Treen Danger Lltei-Campeau- Merriam 744... Desert Thrills Edwin Bartlett 725.... Devil's Parade, The Special Cast 888 8one in Oil The Potters 1539 ucklng Duty Conklin-Morgan 493... Duel. The Fields-Teasdale Eternal Triangle. The Rich-Standlnq-Kaliz Reviewed 10.. Apr. 6.. Feb. 8 1 1.. Apr. 12 16. Mar. 15 7 .8. ..May in ....May 24 10.. Feb. 8 9.. Apr. 19 12.. May 24 10.. Mar. 8 7 8 9 . 9.. June 21 .9 .8 May in ..9.. June 7 8. .May 24 8 10.. June 14 17.. June 14 5 Evolution Progress of Motion Pictures 10. .June 21 Evolution of the Dance 1071 12. .Feb. 22 Faust Duet 1st Aet 872 1 6.. Nov. 20 Feminine Types Jean Barrios Fight, The Norman Brokenshlre I reel May 10 Find the Woman Hugh O'Connell 817 9 Five Minutes From the Station Footnotes Page Sisters & Oscar Grogan 519.... 6 For Sale 523 6.. June 14 Fore Ford-Lane Frame. The Boyd-Mlddleton 934 10 Getting a Raise The Potters 1 136 13, . May 10 Glee Quartette. The Jack Buchanan 552 6. .Feb. 15 Going Places 660 June 7 Grand Uproar Jim McWilllams 702 8. .May 31 Gym Jams Lew Mayer 635 7. .Apr. 19 Head Man. The O'Connell-Kelly 796 9. .Apr. It Heart Breaker, The 1315... .15 Heidt and His Californians June 7 Her Relatives Ncely Edward Holland 733 8. .June 14 Holiday In Storyland. A Vitaphone Kiddies 799 9 Idle Chatter Lou Holtz 908. . ..10.. Apr. IS III Wind, An Hibbard-Loreh-Graham 2 reels In the Good Old Summertime Lew Fields Japanese Bowl, The 694 8. .June 14 Jazz Rehearsal Kane-Edwards I reel May 10 Keeping Company Eddie Buzzell 1746 19. .May 10 Letters Pauline Garon 800 9 Let'* Elope Betty & Jerry Browne 645 9. .June 14 Lobo. Dog of Dogs Lobo 590 7. .Mar. 8 Lonely Glglo Lottl Loder 922.... 9 Looney Tunes Lost and Found Irene Shirley Love Boat. The Herman Timberg 754 8. .Mar. I Married Flint-Ridges-Foran Master Sweeper. The Chester Conkiin 904. . . . 10. .Mar. 8 Mattel of Ethics, A Earle-Oakland 621 7 Matinee Idle Henry Hull 685 8. .June 14 MeLallen, Jack I reel June 7 Military Post, The Roberto Guzman 570 6. .Mar. 15 Money. Money, Money Mason-Keeler 876 10 Nagger. The Mr. & Mrs. Jack Norworth 845 9. .June 14 Nay, Nay, Nero Cameron- Watson New Racket, The I reel Mar. 15 New Ky'thm Havana Casino Orch Nile Green Broderick-Crawford 740 8. .June 7 No- Account, The Special Cast 777 9 Office Steps ' 874 10. .May 31 On the Rancho Will & Gladys Ahern 600 7. .Mar. 15 Only the Girl Wattles-Marsh 580 6 Operation. The Edgar Bergen 835 9 Pagliacci John Charles Thomas Pa Gets a Vacation The Potters 1243 14 Paper Hanging Johnny Arthur | reel May 31 Paguita & Chiquita 832 9 People Versus. The Campeau-O'Malley 548 6 Perfect Understanding. A May-Oaks 537 6 Pay Off. The H. B. Walthall 1076 12 Poor Aubrey Franklin Pangborn 2 reels May 10 Poor Fish, The Cavanaugh-Ridges-Schafer Reno or Bust Pangborn-Elliott 1150 13. .June 7 Royal Fourflusher. The Eddie Buzzell 1556 17. .June 14 Russian Rhapsody, A Kuznetzoff & Medina 704 8 Shakespeare Was Right She Who Gets Slapped Tom Dugan Sinkln' In the Bathtub I reel May 10 Slick As Ever H. J. Conley 2 reels June 7 Social Lion. The Fox-Curtis 2 reels Song Paintings Ann Seymour I reel June 7 Song Plugger 1390 16. .June 7 Sound Effects Buddy Traps 653 7. May 10 South Sea Pearl Gaston Glass 2 reels May 10 Stand Up. The Watson. Cameron- Mack 685 8. .June 14 Stepping Oeut Leo Donnelly Still Alarm. The Webb-Allen I reel June '7 Strong and Willing Trixie Friganza Strong Arm, The Surprise Dugan- Leonard 1038. . ..12......'.*.'.". Suspicion Lyons- Ear'? - Morne System Clements- Knanp ".. .'.'.'.'."..' Taking Ways Codee & Orth 2 reels May ib Talking It Over Jack Osterman 739 8 Taxi Talks Tracy-Alexander 1346 15 Juno, 14 Temple Belles Green-Blackman 1346.. ..15 June 14 Tenement Tangle, A Ryan & Lee 756.. 9 June 14 23 Skiddo Lew Fields 854... 10 June 14 Two of a Kind Lytell-Fant | reel June 7 Two Rounds of Lovo Rennie- Dixon Vengeance Richmond- Moorhead 819 9" Websterian Students Ryan-Lee got 9 Apr J9 Wedding of Jack and Jill, Tho. . Vitaphone Kiddies 701..." fj June 7 Wedding Belles Howard-Newton 485 5" What a Life 955 II June' 14 While the Captain Walh Armlda "»••■■"••""" '« Who. Pays? Murray- Oakland 942'."." 18 Mar ° 15 '.'.637.'.'.'. .7'. .Apr.' 19 . Brlce-Edwards Window Cleaners Work. Milton C. Yamekraw '. .857. '.'.'.'. 9'.'. Apr." 21 You'll find it first in Motion Picture News in't it a Shame To Beat Your Wife on Sunday, when you've got Monday, Tuesday, Wednesday, Thursday, Fri- day— Saturday too. So goes the quaint negro spiritual. The exhibi' tor has a lot of things to beat these days, what with Tom Thumb Golf Courses, Night Baseball, Summer Temp., etc., and yet many exhibitors are doing it very successfully. The answer is Good Box-Office Pictures And that's why there have been smiles this summer, from large circuit bookers and independent exhibitors who have played "WHAT A M AN!" the Reginald Denny laugh-getter, which has elicited 100% reviews all over the country; James Cruze's "COCK O' THE WALK", which opened at the Roxy; "THE DUDE WRANGLER", a new fresh type of out-door comedy. And now, to start the 1930-31 season, two new James Cruze productions— "THE BIG FIGHT", which just finished its pre-release run at the New York Globe Theatre, and "ONCE A GENTLEMAN", with Edward Everett Horton, which had a sen- sational pre-release run at Pantages New Hollywood Theatre. These sure sellers are now available for pre-release bookings. Don't Deny Yourself The opportunity of turning the summer into a profitable season. Play these tried and proved box-office attractions. They have made good everywhere. They will make good for you. In a Few Days You'll Get the Details of THE ONE BIG COMEDY PROGRAM -*v\ Of °'Oc * •*>» AT sr0 For 0&{ 1930-1931 WORTH WATCHING FOR THE SPICE OFTHE PROGRAM" « (CATION AL FILM EXCHANGES, Inc. £. W. HAMMONS, President Member Motion Picture Producer* and Distributors of America, Inc., Will H. Havs, President Hill 19. 19)0 Motion Picture Patent THESE ARE Lucky III G DAYS! for M-Q-M Exhibitors MID- WINTER business in mid-summer — THAT'S what's happening right now. THE BIG HOUSE in its 4th week at the $2 ASTOR, N.Y. standees day and night — DETROIT fifth week — Los Angeles second week BREAKS every record in history of Criterion! SEATTLE sets new house record — AND "The Big House" is just one hit of many — CAUGHT SHORT— Divorcee-Unholy Three- BLUSHING Brides— Let Us Be Gay—etc, etc. No wonder Metro-Goldwyn-Mayer is piling up New Season contracts faster than any other year in its history! >OI. XIII. so. I eekly $3.00 a Year I o« Angele* Sen York 'rice £0 Cent* right. 1930, by Motion Picture News, Inc. 1 flic Ago Q1A C IfirkintiM Atc. 1 tf 3 o *■>> H B >: U *§ H Ha 3 JJ «*. 3 o*; •i 3 tf o Oh a *5 J *« m ."■ mfflSOi BERT WHEELER Dorothy Lee, Joseph Ralf Harolde, Bill Robinson Directed by LUTHER REED Personally Supervised by WILLIAM LE BARON . . ALADDIN WONDERS DRAMATIC SPECTACLE TITAN OFF WITH A WHOOP IN TER- RIFIC SWEEP TO LEADERSHIP . . m s :of WfJ- 3& fM& *&m EVERETT MARSHALL ROBT. WOOLSEY Ca wthorn, Jobyna Howland, and 5000 others .... Music by HARRY TIERNEY Story and Lyrics by ANNE CALDWELL HT--* ' '■.;v'.;r.t.%y. 1 Scene After Scene of Searing Drama Amid the Sensuous Allurements of Mardi Gras .... Its Spirit and Its Splendor . . • Its Laughter and Its Heart-break . . . The Love Story of One Girl Against the Rocking Panorama of a Great City Gone Mad In Its Ruthless Quest of Pleasure! GRANDEST COMEDY AND HOTTEST TUNES THAT EVER SCORCHED THE SILVER SCREEN . . . RADIO HURLS SONGS AROUND PLANET TO SELL "DIXIANA" Night of Nights Hour of Hours JULY 29th Great "Dixiana" Broadcast from 50 NBC Stations . . . First of the 12 Titan Hours Direct from the Radio Pictures Hollywood Studios. TITAN FLINGS TIERNEY'S MELODIES SKYWARD AS STARS FILL HEAVENS WITH GOLDEN VOICES Radio Pictures leaps to the forefront of show merchandising July 29 with the first of its scheduled 12 air smashes broadcast from the giant Hollywood plant of the Titan. Fifty NBC stations will pitch the music of great bands and the voices of eminent stars into the ether and carry this stupendous ticket-selling ballyhoo to the far corners of the globe! The smashing tunes of "Dixiana" will be driven with a whoop into the consciousness of millions of radio listeners. Needless to say the reaction in tickets sold will be instantaneous at box-offices everywhere. ALL TITAN HOLLYWOOD HOURS NATIONALLY ADVERTISED IN ADVANCE TERRIFIC SHOW DRIVE ALREADY UNDER WAY . . . WRITE OR WIRE FOR INFORMATION New Orleans Chamber of Commerce . . . Other Southern Units Endorsement and Cooperation . . . RKO Coast to Coast Dixiana Hour . . . Songs . . . Records . . . Harms (Song Cover) . . . Radio Plug Over Networks on Big Hours . . . National Union Radio Dealer Wind dw Posters . . . Dixiana Perfume . . . Postal Telegraph Jumbo Blanks . . . Illustrated . . . Cooperative News- paper Ads . . . Dixiana Drink . . . General Tieup . . . Cigar Tieup . . . Woolsey Still . . . Dixiana Songs for Kiwanis, Etc., Clubs of South . . . South- land Week Campaign . . . Also Dixie Week Campaign . . . Trick Window Card Display . . . Dixiana Cotton Plug . . . Bales in Miniature . . . Opera Clubs and Women's Culture Groups for Marshall Plug . . . Costume Contrast Gag for Clothing Shops . . . Men and Women . . . Duelling Pistol Contest . . . Hanger . . . Pennants, Banners, Etc. Dixiand" Songs Will Ride the Air Currents to Pop- ularity Over the Following Great NBC Stations, July 29, 10:30, Eastern Day- light Time: (flXXW yoiL ccltl play thent all SOUND-ON' FILM $2995°° THEATRES PATRONS DESERVE DEMAND SOUND SATISFACTION As Obtained With RCA PHOTOPHONE Sound Reproducing System n Again RCA PHOTOPHONE steps forward to the benefit of the small theatre. The owner of the house of limited capacity who feels that SOUND-ON-FILM ONLY will meet his requirements may now install the finest equipment at a considerable saving. Heretofore RCA PHOTOPHONE Small Theatre Equipment has been available only in the combination of Sound-on- fiim and disc. By now making the selection of equipment optional with the exhibitor RCA PHOTOPHONE makes it possible for every theatre to offer its patrons the highest quality of sound reproduction at the lowest possible cost. RCA PHOTOPHONE has always been first in anticipating and meeting the needs of the small theatre — has made it possible for the small house to compete successfully with the large house on the basis of sound quality. Back of every installation lie all the inventive genius, technical knowledge and unmatched resources of the world's greatest electrical engineering organizations. First in quality... First in installation service and first in service after installation . . . RCA PHOTOPHONE is the ex- hibitor's best guarantee of sound satisfaction. eatres Can Have the Best in Sound, Either for Film or Disc ... at Prices and Terms Assuring Profitable Operation! Exhibitors operating theatres up to 1,000 seating capacity may install RCA PHOTOPHONE Sound Reproducing Equipment, either sound-on-film or sound-on-film and disc for Simplex S, 60-cycle AC motor generator or battery operated, complete with all equipment parts, F.O.B. warehouse. Terms Cash, One Year or Two Years. Exhibitor to pay cost of installation. or $2995°° SOUND-ON-FILM AND DISC RCA PHOTOPHONE, INC. Executive and Commercial Offices 411 Fifth Avenue • New York City UNITED STATES BRANCH OFFICES Atlanta, Ga., 101 Marietta Street Boston, Mass., Room 706 Statler Office Bldg., 20 Providence Street Chicago, III., 100 West Monroe Street Cleveland, O., Suite 203 Film Building Dallas, Tex., 1700 Commerce Street Denver, Col., Room 1014 U. S. National Bank Building Detroit, Mich., Suite 603 Fox Theatre Building Los Angeles, Cal., 811 Hollywood Gank Bldg. Philadelphia, Pa., 261 N. Broad Street Pittsburgh, Pa., William Penn Hotel San Francisco, Cal., Room 2012 Russ |Bldg. 235 Montgomery Street Seattle, Wash., Suite 506 Seattle Orpheum Theatre Building Washington, D. C, 1910 K Street, N. W. Canadian Distributors Electrics, Ltd. Sound Equipments, Ltd. 366 Mayor St., Montreal, Que. Royal Alexander Hotel, Winnipeg, Man. Branches and Agents in Principal Foreign Countries Origin U. S. A. Syncrodisk Sound-on-Film Head Attached to Simplex Projector SYNCRODISK SOUND-ON-FILM STANDARD TURNTABLE JUNIOR TURNTABLE Syncrodisk Attached to Simplex Projector Syncrodisk Junior Turntable Attached to Simplex Projector . . . and Complete J Equipment ♦ One after another the Weber products have evolved — experiment, tests, more tests and finally real installations — each one must be perfect and a joy to the owner's heart. SYNCRODISK SOUND-ON-FILM. It has been in daily operation on the firing line for the past 4 months. Now 14 theatres have complete installations and over 30 orders are on the books and will be shipped by July 15th. SYNCRODISK TURNTABLE. The standard size is turning on its perfect bearings, with all its moving parts in oil, in well over 1,300 different theatres in Europe, Central and South America, the Philippines, Far East and here at home. Syncrodisk — Two turntables with Pickups and Fader com- $CAA SYNCRODISK JUNIOR. Here's the little fellow whose popularity is shooting up. Built precisely to solve the great dif- ficulty of the small house, the part-time movie, school, church and auditorium for which costly sound equipment is quite out of the question. Weber quality, accuracy, dependability throughout. Syncrodisk Junior — Two turntables with Pickups and <£l f A Fader complete A vU WEBER MACHINE CORP. 59 RUTTER ST. ROCHESTER, N. Y. EXPORT DEPT. 15 LEIGHT ST., NEW YORK CITY. CABLE ADDRESS, ARLAB, NEW YORK CITY HEW YORK ^^byThe ■• ^-S }%. "Deserves a long and successful run. Unfailingly dramatic. Genuinely heart- breaking. Superior." — Herald Tribune "As beautiful as motion pictures get to be." — Telegraph "Of all the pictures based on the World War none has surpassed this newest one in the vividness of its scenes." — The World "A stunner! Grimly impressive. Flying scenes are glorious. Holds enough drama, pathos, laughs, thrills to keep you fascinated every minute. A lulu. Don't miss it." — Mirror "Thriller. Stunning shots of air squad- rons in action. Orlainly packs a kick!" — News Greatest Reception Since Lindbergh! "Picture of merit. Credit to screen. Ex- ceptionally well pictured, beautifully photographed and grimly realistic." "Best war story of the air. It has some of the greatest flying stuff ever seen upon any screen." — Evening World "Strong men shed tears without shame. In all my movie-going days I am yet to see more hair-raising, more believable aerial photography. It is too good to be true. Most obviously the answer to their prayers." — Telegrdm "Ace of all flying pictures. A great story. Beautifully directed ami well played. Worth seeing. Brings a lump in the throat just to think about it. Don't miss this picture." — Graphic RICHARD "The Dawn Patrol" has shaken the founda- tions of llroadway. Sacrifice, Fear. Love, Cowardice, Despair aimed at the heart of humanity. Tremendous air scenes! Crashing planes! Ileckless sky fighting! Mazing with machine- gun rapidity at e\rery known emotion ! >"o wonder those critical first-nighters dashed off to spread the news.... **The greater motion picture is here!" ^ and DOUGLAS FAIRBANKS, jr NEIL HAMILTON From the story I he Flight Commander" hv Joint Monk Saunders Adaptation and Dialogue l.v Ilowiir.l IIumWs, Dan Tolhoroh au\fii: Covering San Francisco, Los Angeles. Seattle, Portland, Denver and Salt Lake City territories. Times Covering Dallas and Okla- homa City territories. Covering Minneapolis, Mil- waukee, Omaha and Des Moines territories. •ftcREEL Covering Kansas City and St. Louis territories. fmm Covering Chicago and In- dianapolis territories. pii Covering Detroit territory. mm Covering Pittsburgh and Buf- falo territories. Za iu n i'lril Covering Cleveland, Cincin- nati and Louisville terri- tories. Cove ring Boston, New Haven and Portland territories. IMyMJ if^u- Covering Atlanta, New Or- leans, Charlotte and Mem- phis territories. National in Scope ^L,ocal in Service^ ASSOCIATED PUBLICATIONS, INC., I >ate 1930. Glover Bldg., Kansas City, Mo. Gentlemen: Herewith find two dollars ($2.00) or one year's subscription to the publication checked below with which I am to receive without charge a copy of "101 ANSWERS TO SOUND QUESTIONS" by Geo. E. Chamberlain. Film Trade TOPICS Motion Picture TIMES The Reel JOURNAL Exhibitors' FORUM New England FILM NEWS The Ohio SHOWMAN Motion Picture DIGEST Michigan Film REVIEW Weekly Film REVIEW Movie AGE Name. . . Theatre . Position City and State. ONLY THE • MIGHTY PLAY THE CARTHAY CIRCLE • Here They Are 22 in Five Years THE YOlGA BOATMAN BARDEIYS THE MAGNIFICENT WHAT PRICE GlORY SEVENTH HEAVEN fH IOVES OF CARMEN SUNRISE \^Wn-^ FOUR SONS wfiSA^ STREET ANGEl MAC TIME \sf^r^> INTERFERENCE THE BARKER THE DIVINE IADY THE IRON MASK THE BIACK WATCH FOUR DEVIlS DYNAMITE THEY HAD TO SEE PARIS RIO RITA \^\ DEVIl MAY CARE HAPPY DAYS ALl QUIET ON THE WESTERN FRONT SO THIS IS IONDON ^^% m ^ W0 NOW THE " EX H I B I TORS CELEBRATE! On the heels of its record smashing run at the RIVOLI, NEW YORK, Fox West Coast grabs it for its greatest theatre, the CARTHAY CIRCLE, LOS ANGELES P A T H F ITS A NATIONAI UsIJSIIItATION ? IRENE THIRER-N.Y. DAILY N EWS -(Rates four stars ••••) "One of the year's best ten ... It starts off with a bang, never lets up at all. QUINN MARTIN-N.Y. WORLD Holiday' is one talking picture which I would be proud to have produced. // // / // THORNTON DELE HANTY-N. Y. POST 'Holiday' is the kind of picture that no civilized person has the right to miss. // REGINA CREWE-N. Y.AMERICAN "The picture has every element of audience appeal. The dialogue is the best thus far heard in the talkies." JULIA SHAWELL-N.Y, GRAPHIC 'Holiday' is one stage contribution which enriches the current motion picture season/ // GEORGE GERHARD-N.Y. EVENING WORLD "When along about Thanksgiving time, students ot the cinema begin selecting the ten best pictures of the year, you can expect to see a preponderant majority of them set down 'Holiday' in first, second or third place." THE SURPRISE BOX-OFFICE SENSATION OF THE SEASON Philip Barry's Sensational Stage Hit with ANN HARDING • MARYASTOR - EDWARD EVERETT HORTON • ROBERT AMES • HEDDA HOPPER DIRECTED IV EDWARD H. GRIFFITH • PRODUCED SY E. I. DERR Already Booked RIVOLI THEATRE New York CARTH AY CIRCLE Los Angeles UNITED ARTISTS Portland, Ore. FOX THEATRE Seattle FOX WA R F I E L D San Francisco STANLEY DELUXE Pittsburgh STATE THEATRE Detroit BUFFALO THEATRE Buffalo, N.Y. METROPOLITAN THEATRE Boston ROOSEVELT THEATRE Chicago CELEBRATE WITH * I'ATI'll! * itinroasii Yif roirY with WILLIAM BOYD 'HELEN TWELVETREES • JAMES GLEASON FRED SCOn * RUSSELL GLEASON • LEW CODY . « ZASU PITTS DOROTHY BURGESS ♦ JUNE COLLYER * Original story by Hope Bennett • Directed by John Robertson • Produced by E. B. Derr 1-11:1? BRASS with HELEN IWaVETREES • MARJORIE RAMBEAU • R1CARDO CORTEZ • PHILLIPS HOLMES ♦ JAMES GLEASON • Original *tory by Howard Higgm and Toy Goroett • Photoptay by Thomas Buckingham 'Directed by ToyGornett *. Produced by EB.Oerr bsiipI'I'i1 woke ttarring EDDIE QUILLAN with Solly Sforr end France* Upton Original »»ory by Walter De Leon '« Directed by Rusiell Mock Produced by E. B. Derr I WIK4r HIIpM with HELEN TWaVETREES ♦ FRED SCOTT • DOROTHY BURGESS and Chester Conklin, Ben Turpin, Nick Stuart, Robert Edeson, Stepin Fetchtt, Daphne Pollard, Sally Starr, John Sheehan, Mickey Bennett, George Fawcett, Little Billy, Bryant Washburn, Williom Langan * Directed by Joseph Santley « Story by Joseph Santley and James'Seymour ' Produced by E.B. Derr I»aVI'B-I I Origin V. S. A. VOLUME XLII NUMBER 3 mi M B> Ssa li! 1 ml Wm yr-2> NEW YORK CITY ^^ JULY 19, 1930 E Big Four Smoking Peace Pipe; Divide Country; Swap Theatres, Playing Time? Gag Would Be to Keep Off One Another's Toes; Each to Be King in Own Zone; Did U. S. Halt Plan Previously? "Stay in your Own Back Yard" is to be the theme song of future ex- pansion plans of the four major circuits and affiliations, it is indicated by deals for theatre swapping, a building and acquisition holiday and pooling of houses now reported under way. Paramount Publix, Fox, Warners and R-K-0 are the circuits declared involved. In the development, Loew's is regarded as a Fox affiliate. Under the reported plan, the United States will be parceled off into zones each of which would be a field for development by one of the four circuits to the exclusion of others. Branded as fantastic when first made public by this source some 15 months ago, the reported plan now is declared to be gaining strength, so that the era of cut-throat expansion may be brought to an end. Government Fear Blocked Previous Division? Such a parcelling, it is pointed out, would eliminate overseating in a number of territories, end the skyrocketing of prices of theatres sought by the circuits and expedite any future mergers which might be under- taken. The very magnitude of the arrangement, however, presents many obstacles to its consummation, but a start, at least, is understood being made. Inability of the parties to arrive at an agreement and the spectre of government prosecution are said to have blocked development of the par- celing proposal when it was first broached, but subsequent developments and the dictates of the bankers are declared to be hastening the terri- torial division. Heads of the four major circuits reported involved in the division are: Paramount Publix- Adolph Zukor; Warners-Harry M. Warner; R-K-O- Hiram S.Brown; Fox-Harley L. Clarke. Their theatre activities are directed respectively by Sam Katz, Spyros Skouras, Joseph Plunkett and Harold B. Franklin (West) and Oscar M. Old know (East). Some of the Deals Under Way Warners and Fox are reported negotiating a deal for swapping or pool- ing of houses in several states, including New York, Wisconsin, New Jer- sey, Pennsylvania and the District of Columbia. Paramount and Fox are said to have completed a building truce when the ten-year reciprocal deal on product was consummated. This is said to have blocked building of Fox houses in Canada, and of Paramount houses in Pacific Coast and other western and middle western states. It also may lead to turning over of Fox Chicago houses to Publix- Balaban & Katz. R-K-0 is declared to be included in theatre swapping plans in Wiscon- sin with Warners and Fox. Sale of RKO product to Warners in Phila- delphia provides the company with an outlet there and the R-K-0 has been closed. Fox also has sold to Stanley in Philadelphia and its pro- posed 5,000-seater there may not be erected. Paramount and Warners are said to have made a peace pact so far as building in each other's territories is concerned, although present deals are not affected. Whether a swap will be made at a later date has not been indicated. An indication of the truce involving Paramount-Fox- Warners is the reported dropping of plans for a Warner house at Atlanta; (Continued on page 30) Adolph Zukor Sam Katz Harley L. Clarke H_ B_ Franklin H. M. Warner Spyros Skouras Hiram Brown Joseph Plunkett Vol. XLII NEW YORK CITY, JULY 19, 1930 No. 3 THE ROAD MAP TO ESCAPE IT'S a stale story. Good pictures mean good business. It's been ever thus. Depression can- not harm a production which stimulates word- of-mouth advertising. Babbittry? No. Solid facts. You know the attractions that are cleaning up right now while the calamity howlers howl. Lots of fair-to-middling pictures are taking it on the chin, of course, but the nice babies are clicking. The percentage of good pictures isn't large. That's the rub. When customers of any industrial firm — you make the selection — kick about the qual- ity of the goods they are asked to buy, the factory men, not the sales or advertising men, are put on the spot. One Mind Production THE perilous proportion of pictures that either turn people away from the box-office or sour them sufficiently to part with their money more sparingly is proof sufficient that something is wrong in production. No question that the box- office is sorely in need of a new transfusion and that it is only from Hollywood that such rejuvena- tion can possibly come. But so long as there sits in each major studio a one-man fulcrum on which the trials, tribulations, worries and decisions involving anywhere from thirty-five to seventy pictures a year rest, just so long will the curve of production dip sharply into the ordinary and mediocre. An Impossible Job THIS is not a slap at the man holding the reins in Hollywood. For them, it must be properly said that they are rilling an impossible job as well as the system warrants. Too many pictures are being turned out under individual management and, because there are too main- for any one individual on any one lot to handle adequately, they are ground out in strict compliance with the rules and regulations of fac- tory manufacture. If this industry feels it must market as many pictures as it does today — and to that belief this writer does not subscribe — the one way out is to drafl into, or make allied with, each studio of im- portance as formidable an array of production brains as money and incentive can attract. ON the Coast today there is one producer, by way of example, who has a purity fixation which makes it impossible for a story in which a woman turns bad to be produced on his lot. His is the last word and there the matter ends. Yet who knows what vehicles of dramatic and commercial force that lot is passing up? In another studio, the man high up supervises more pictures than he should, but turns his per- sonal ability, which is considerable, to one or two stories a year — yarns that he likes. The result? Those two invariably smash their wTay through to phenomenal business, while the supervised pic- tures usually leave a trail of indifferent grosses. Ostrich in the Sand ON a third lot — big league, too — the produc- tion czar insists that every picture glorify one player. Story values are warped to fit the decree; direction and performances, too. What happens? Potential values are rarely realized and the particular company in question finishes its year — as it did the season just closed — fourth. Here in New York, equally high-powered execu- tives study the books, raise pandemonium with the sales force and only mild hell with the studio, over- looking entirely the cancer that gnaws at the com- pany's vitals. The Way Out and Its Label DAVID BELASCO produced three or four stage plays this season. He's now taking a long rest. If Jed Harris produces one or two hits a year, he views his handiwork with satis- faction. In this business, Schulberg battles with approximately sixty pictures a year, Thalberg with fifty, Sheehan with forty-nine, Le Baron with thirty, Jack Warner with seventy for Warners and First National combined. It's all wet. The doors so zealously and so jealously guarded must be thrown open to all and sundry who have demonstrated their ability to produce. Further than that, the studios must make up their minds to gamble with new blood, inside their own gates or outside, it makes no difference. The way out of the maze is labelled individual, independent pro- duction. There is no other. KAN N. July IP, 1930 Motion Picture News 21 Publix Calm as Warners Invade Chi; Razz "Mad Rush for Unsound Houses" "Hell's Anqels" To Seattle — If the showing of "Hell's Angels" as a two-a- jw n r\ m m. day film at the Fox, starting Friday, is a success, the pic- H(IV€ tS.U. 1 €St ture will be roadshown by Sid Graumann over the entire At Seattle ^ox West Coast circuit. The showing is the first roadshow at the house, and marks the second presentation of the picture, the premiere having been at Los Angeles. The top will be $1.50, with Ben Lyon and Billie Dove expected to make personal appearances. H. Wayne Pearson, personal representative of Howard Hughes, producer of the film; Lincoln Quarberg, Hughes' publicity man, and Charles P. Stallings, production manager in making the film, are here on arrangements for the showing. Official Asserts Circuit Is Only One in Business in "Liquid Condition" And Still They Wend Their Way To Courtrooms Hollywood — Look out for a cycle of courtroom plays. The reason for this warn- ing is that so many members of the film colony are wending their way these days to the courts, for one reason or other, that there's bound to be an outbreak in that di- rection. There's Del Andrews, director, for in- stance. A warrant was issued for his arrest on charges of failing to provide for the sup- port of his son. His divorced wife slapped on the warrant, alleging he is in arrears four months at the rate of $30 per month. (Where are those high film salaries?) Lloyd Hamilton appeared before the bar on complaint of the former Mrs. Hamilton that he owes back alimony of $10,000. Lloyd got a reduction from $400 to $250 per month, but the old tariff may go into effect again, the judge warned. Following the resignation of S. George Ullman as executor of the estate of Rudy Valentino, a local bank was named adminis- trator. There was some criticism of George's management of the estate. Priscilla Dean, former star, asked the protection of the police, alleging that Mrs. Avery Arnold, first wife of Lieut. Leslie P. Arnold, aviator, also a former husband of the actress, had been snooping around her garage looking for the ace. Miss Dean did not like that at all. The two women had a "pushing scrape," it is reported. Then Jack Noonan, brother of Moilie O'Day and Sally O'Neill, went to trial on charges of burglary and receiving stolen goods. Buck Jones, known to the census enumer- ators as Charles B. Jones and to kids as a Western hero, filed an involuntary petition in bankruptcy, listing liabilities of $135,- 852.90 and assets of $650. On arriving here from England, Evelyn Laye, who is to make her film debut in "Lillie," received word from London that she had won a divorce from Sonnie Hale, comedian. "Isn't it wonderful to think I am free?" she gurgled. A suit for $500,000 damages by Nicholas Duneav, a witness in the trial of Alexander {Continued on page 32) Charge Boycott; Milwaukee Indie Seeks Gov't Help Milwaukee — Charging their New World, neighborhood theatre, is being boycotted by exchanges and has been unable to obtain first run pictures, Dr. Joseph Atanasoff and his brother, Leo, have darkened the house and appealed to the Dept. of Justice for relief. The Atanasoffs' charges already have been reviewed and declared baseless by the state department of markets, which declared there was no evidence of unfair competition. The New World has been the scene of a bombing and numerous paint splashings. Operators of the theatre admitted that some time ago they had changed from union op- erators to non-union men. No further action will be taken by the theatre operators, it was stated, until word is received from the justice department. Fredman to New York London — Ernest W. Fredman, editor of "The Daily Film Renter," sails for New York in late August or early September. This will be his first visit in three years. $2,000,000 Cost Claimed Moran, Wyo. — Originally set to cost $1,250,000, "The Big Trail already has passed the $1,- 600,000 mark and will stand Fox $2,000,000 before completed next month by Raoul Walsh, accord- ing to Roger Ferri, who is with the 12,000 men, women and children of the company on lo- cation here. The picture is slat- ed to have its premiere Sept. 1 at Grauman's Chinese, Holly- wood, opening a few weeks later in New York. Roger Ferri Chicago — Paramount Publix does not recognize a competitive move in Warners' entrance into the metropolitan field here. That is the significance of statements made to Motion Picture News by local repre- sentatives of the company, who denied both that any change would result in the local expansion plans of the circuit as a result of Wrarner's activity and that a single strategic theatre line-up is available to a competing circuit anywhere in the metro- politan area. Acquisitions of available outlying houses, they say, by Warners or any other circuit, cannot be of enough significance to alter the local competitive situation in any funda- mental respect. The Loop situation offers even fewer opportunities to competing in- vaders, they declare. In substantiation of their statements these authoritative Publix representatives revealed the immediate expansion plans of the circuit locally and commented on the financial and administrative background of the organiza- tion as it affects future expansion. Opening Four, Seeking Three The most recent addition to Publix prop- erties here, they pointed out, is the recently opened Gateway on the far northwest side. In addition to this house, the circuit plans to build at Devon and Webster, on the north side, and at 63rd and Union, on the south side, in the near future. It .will also build in South Chicago. In addition to these new theatres, the circuit is negotiating for the Lynch houses on the northwest side of the city. These include the Tiffin, seating 2,299 ; the Alamo, seating 1,600; and the Manor, seating 1,844. These additions, constituting the entire expansion activities of the circuit in the metropolitan area, were determined upon or considered, representatives of Publix state, far in advance of Warner's local invasion. Since that time, it was stated further, no new plans for further acquisitions have been made, nor have any been contemplated as a combative measure. Publix now has 46 theatres in the metropolitan area ; five of them are first run Loop houses and the bulk of the remainder are in one or another of the three prerelease classifications. The contemplated additions will give Publix 52 metropolitan theatres in the near future. Millions at Disposal As for the financial background of the circuit, it was stated that the local Publix office here is not only without obligations to any bank at this time, but has accomplished its recent expansion without mortgaging or outside financing of any kind and "stands ready with reserve millions to care for future expansion at a time to be dictated by sound business considerations, not by a "mad rush to acquire unsound houses for the fool- ish satisfaction of holding them." The only restrictions placed by the Publix (Continued on page 32) 22 Motion Picture News July 19, 193 0 The Insiders' Outlook HOW and when will Bill Fox re- enter the business? In New York and in Hollywood, the anxious line is growing. The "how" seems to be a bit more mysterious to dope out than the "when." For instance : It is known that Fox's representatives, very much under cover, have been check- ing up on the Coast to see just where the manpower could be obtained for his next picture venture. One director, who rates plenty high in Hollywood, has been ap- proached to consider a term contract with Universal, according to the inside, at a salary of $150,000 per picture. This, and other events during the past month, make it look more than likely that Fox has some sort of a deal on for the pur- chase of Universal with Fox's agents — unknown identities to the regular Coast crowd — conducting negotiations with Carl Laemmle. Then again, the Laemmles — both of them — have had several conferences with another producing executive who oper- ates the studio end of a large company. Whether or not he is acting in an advis- ory capacity for the sale of Universal is, of course, open to conjecture; but the plot is thickening. And don't be surprised if you see the manipulating and politicianing hand of Lewis J. Selznick suddenly appear some- where in the deal. Perhaps as final pur- chaser of Universal if Fox does not get the organization. Then you will see Laemmle Jr. and Dave Selznick operat- ing a rejuvenated and amply-financed Universal. So Hollywood would have it. Here in New York, a Universal executive, sit- ting high in the councils of his company, states emphatically — and how — that so far as he knows there isn't a thing in the world to it. Can It Bel Pot boilings these days about Tiffany. ( )n the upper floor of the Godfrey Build- ing, where L. A. Young's outfit holds sway, nary a word is permitted to seep through. Yet on a couple of faces at least this Insider believes he detects an air of expectancy over something or other. ( )fficially, then, silence. The rumor factory, however, is religiously grinding 'cm out. There is the yarn, for instance, that Phil Goldstone wants all or none and that if he can't buy the organization, he will Step out of the producing chair. Secondly— and, like the others, it is mere talk — that Grant L. Cook will step down from actual management and re- turn to other work in Detroit, the change carrying with it the retirement of Oscar Hanson as sales manager. Thirdly — and significant, too — is the reported attitude of Young — L. A. of the steel business — toward the company in what major executive of what major organiza- tion may strike out into new fields, the bankers behind his organization having to'd him they didn't think his administration so hot ? which he has invested millions. He feels, "they say," that something ought to be done about a procedure which calls for putting in more dough than the venture takes out. Is Clarke Smiling'! Backed by utilities millions and the combined power of Fox and Loew's, Harley L. Clarke, picture novice, is pass- ing through an interesting experience. A surprising thing the amount of ad- vice dumped into his lap these days. And from executives in the business who count, too. He maintains a downtown office at 120 Broadway and in it in the last few months have been a number of names you would know well, were it ex- pedient to list them here. Of course, Nick Schenck is in the offi- cial family, as are Winnie Sheehan and Jimmy Grainger, and that makes it jakc so far as they are concerned. But the laugh is that the last two, turning the pages of their minds back to the happen- ings of a few years ago, are not kidding themselves about what may take the form of a rally around Clarke. They stand on his right and his left advising as they go and Clarke is content to have it that way. All of which makes this Insider won- der if Clarke isn't smiling over it all. He's sure that Sheehan and Grainger are. Big Business Why every company in the business maneuvres to end up in Bill Saal's office at Publix. Some sooner, some later, some never : Publix spends $20,000,000 a year in film rental. Sam Dembow, whose mon- icker is vice-president, says so and cer- tainly he should know. Naturally first on the list comes Paramount. This year and every other year, as you can easily understand. Last season, Warners were in second place. This year, this coveted spot goes to Fox. With 1,560 theatres or thereabouts to keep supplied with film, Publix needs considerable outside stuff. The compa- nies, outside of Paramount, on the other hand need the Publix business if they can get it. Therefore, the trek to the shrine called Saal. Rolling Back the Years Williams Gibbs McAdoo, secretary of the treasury in Wilson's cabinet, is writing his memoirs. In addition to his manifold activities, the former secre- tary took a flier in the film business, via United Artists. This hurdles the years as far back as 1918. There were all sorts of rumors at the time as to just what were his experiences in the business, but he took the air after a rather brief sojourn. His comment, if any, on his film career may be expected to make hot reading. Particularly to Doug and Mary, Charlie and D. W. Another Definition Oscar Price, over a slaughter of food at the Motion Picture Club: "How do you define the picture busi- ness," he asked. Then, answering his own question : "It isn't a business. It's an instinct." Think that over. Then you'll appre- ciate how closely to the line that defini- tion hits. T II E 1 X S 1 DE R S Published weekly by Motion Picture News, Inc. Founded in September, 1913. Publication, Editorial and General Offices: 729 Seventh Avenue, New York City, William A. Johnson, President and Publisher; E. J. Hudson, Vice-President; Maurice Kann, Editor; Charles F. llynes. Managing Editor; James P. Cunningham, News Editor; Raymond E. Gallagher, Advertising Manager; Los Angeles Office; Hotel Roosevelt. Hollywood; Walter R. Greene. Western Representative. Chicago Office: 910 So. , Harry I- . Holquist, Central West Representative. Subscription Price: $3.00 per year in United Slates. Mexico and all V. S. Possessions. Canada, $5.00. Foreign, $10.00. Copyright 1930. h\ Motion Picture News, Inc., United States and Great Britain. Title registered in United States Patent Office and foreign countries. Entered as second class matter at the Post Office, New York, April 2-', 19_'h, under Act of March 3, 1879. July 19, 19 3 0 Motion Picture N e zv s 23 It's Box-Office First Now, Then Art, If The Two Mix Well, In Hollywood Tll€ JudO€ "Advertising or ballyhoo may trick the public for a time, Y j f but if entertainment plays him false, that most powerful Jliry tttlu weapon of advertising, word-of-mouth, spells failure for the Dicttttov! disappointing picture. We, the public, are judge, jury and dictator," Mrs. Thomas G. Winter, associate director of Hays public relations, told a group of clubwomen at Min- neapolis. "The success of every producer," Mrs. Winter said, "is graded all along the line by the degree with which he meets the public demand." $250 Penalty on Holdovers Held Wrong by Judge St. Louis — Provision of the copyright law providing a $250 penalty for misuse of copyright films, music or records is "out- rageous" and Congress ought to clarify the situation, U. S. Judge Faris declared in entering a mandatory decree of $13,200 against Christ Zotos, suburban theatre own- er, for alleged showing of films without permission. The actual rental of the films, it is said, would have totaled $176. Under the deci- sion, M-G-M will receive $9,000 for 36 showings ; Tiffany, $2,000 for eight show- ings, and Pathe $1,000 for four showings. The balance is for costs. The exhibitor had offered to settle, but the exchanges refused. To Renew Drive On Pennsylvania's 1794 Blue Laws Pittsburgh — Continuation of the fight to modify Pennsylvania's antiquated "blue" laws is to take the form of a statewide drive for a liberal Sabbath and reintroduc- tion of a bill to repeal the 1794 statute at the next session of the legislature. Rep. A. Musmanno, author of the modifi- cation measure which died at the last ses- sion, heads the organization which plans the state-wide fight. He announced the proposed drive following a conference with John S. Harron, president of the city coun- cil, and Councilman Harry A. Little, chair- man of the council's special Sunday law committee. Musmanno has the backing of Philadelphia city officials, who soon will meet with Pittsburgh officials on the matter. New Broadway House Far Off It will be about five years before Para- mount begins construction on the Broadway theatre it plans on site of the Criterion and New York theatres and adjoining proper- ties on 44th and 45th Sts. The site has been assembled. St. Paul Exhibs In Ultimatum To Operators St. Paul — Unless operators comply with independent exhibitors' demand for one man in the booth of sound houses and a wage cut, 15 St. Paul theatres on Saturday will join the 23 Minneapo- lis independents which have either gone non- union or closed. There are but three of the latter, including the Paradise, operated by W. A. Steffes, gen- eral manager of the Northwest exhibitor unit, who is handling the independents' cam- paign. The others are the Princess and Lyra and owners of these say the houses planned to close for the summer even be- fore there was threat of a strike. Forty-six union operators walked out July 6 when their demand for two men in the booth was refused. Two Minneapolis inde- pendent houses are continuing with union labor, the Broadway and the lone. The latter is said to be under control of the operators, hence its inability to join the independents' move. Pickets are on duty at the 20 houses operating non-union. W. A. Steffes Hughes to Sponsor New Endurance Test Flight Hollywood — Howard Hughes, millionaire producer of "Hell's Angels" and recent pur- chaser of Multicolor Films, is bringing the Hunter Brothers, Chicago endurance flight record-breakers, to the Coast immediately. Hughes has agreed to sponsor and under- write another flight attempt of the Hunter Brothers to break their recently-made record. Hughes, it is understood, is paying the brothers a substantial sum to make the new flight under his sponsorship, and he is said to hold a contract with them for personal appearances in connection with general showings of "Hell's Angels" in the fall, to- gether with another agreement to feature them in an air picture. "Creations" Are Swell, But Creators Realize Grosses Determine Salaries Hollywood — It's the day of the box-of- fice in Hollywood. Believe it or not, many of the directors and others who at one time tilted their noses toward art for art's sake are now more concerned with the career of their pictures at the till. Time was when the makers of pictures used to propel themselves into a fog labeled creations and devoted themselves to the de- velopment of "masterpieces" regardless of what the final gross revealed. Now the general cry on Hollywood lots is "What did the picture take in at the gate ?" They realize that options are taken up in accordance with figures supplied the pro- duction department by the sales manager. The drift of the industry toward fewer and bigger — if not better — companies, with enough theatre outlets to make them self- contained, holds the answer. The result is more of a desire to make pictures that click with the public than those that flop with the long hairs. Also a greater measure of even temperament than has ever before existed in Hollywood. The studio crowd understands that opportunities to float from one plant to another are limited as matters now stand, with the chances growing increasingly smaller as mergers grow in size. Consolidated to Offer Own Color Process in Fall Hollywood — Consolidated is reported to have developed its own color process, uti- lizing patents controlled by the Cinema Patents Co., and will be ready to offer it to producers in the next few weeks. The company expects to be prepared to take care of color negative and positive developing by the first of September. Present plans call for construction of a new laboratory to handle regulation black and white film, with Seward Street laboratory now in use slated to be used for the color film work. Theatres Asked To Aid Red Cross Roll Call Washington — Aid of picture theatres is being solicited by the Red Cross for its an- nual roll call to be held this year from Armistice Day, Nov. 11, to Thanksgiving Day, Nov. 27. New members are enrolled each year during the period in all parts of the United States by committees represent- iny local chapters National headquarters is .preparing a trailer which depicts activities of the Red Cross during the year and is asking exhibitors to run slides and other announcements to help in the campaign. 24 Motion Picture News Allied Would Be Pleased If Smith Got Hays Mantle Washington — Report that Al Smith may succeed Will H. Hays as president of the producer-distributor association are viewed with satisfaction by Allied States Ass'n. which believes his selection, if a vacancy should exist, would be "a master stroke." "We do not know what foundation exists for the reports," Allied points out. "Pos- sibly they grow out of the further report that the du Pont interests, including Mr. Raskob, now have large holdings in War- ner Brothers. "We do, however, have definite ideas as to Mr. Smith's qualifications for the post. We believe the selection of Mr. Smith, if there is to be a vacancy, would be a master stroke. It would gain for the industry the confidence of the people in a degree never before enjoyed; it would be superb show- manship. "From the standpoint of the independent exhibitor, the Allied States Ass'n would welcome Mr. Smith because we believe that a keen sense of justice is deeply ingrained in the man. We believe that he would pro- tect to the utmost the interest of his mem- bers, but at the same time would disdain using unfair methods based on the power of money. "Mr. Smith is highly regarded in high places and has the affection of the people. In calling on government officials on legiti- mate business he would be welcome at the front door. He would adopt business meth- ods, and, although an experienced politician, would kick politics out of the window. He would make his appeal directly to clubs and organizations, not through paid agents. "Above and beyond all, he would not tol- erate activity on the part of his own sub- ordinates designed to stir up strife in order to prolong or make more secure their con- nection with the industry. Steps to Pass Upon New Contract Being Speeded With final details as to wording of the new standard licensing agreement to be worked out by Gabriel L. Hess of the Hays organization, Abram F. Myers, president of Allied States Ass'n., and Frank Walker of the M. P. T. O. A., steps for ratification of the new agreement are going forward. Distributors already are set on the agree- ment and it remains now for Allied and the \1. P. T. O. A. to give final approval. It is anticipated this will be done by mail. Anti-British Movement in India Threatens Theatres < Calcutta — Agitation against British films is taking the form here of sporadic picket - ings of theatres by women adherents of the anti-English movement in India. The Albion, operated by Madan Theatres, was practically closed one night as a result. Report Scouted Little likelihood of any change in leadership of the Hays organization is seen in New York film circles. Hays, it is pointed out, has a contract until 1936 and prompt denial has been made that any friction exists between him and any of his membership. The denials were made when it was re- ported that Warners and First Na- tional might withdraw their member- ship. Van Praag Names Six Managers for Ad- Vance Offices Six managers for as many offices in key cities have been named by M. Van Praag. sales manager of Ad- Vance Trailer Service, in the expansion program recently launch- ed. The company plans a branch in all ex- change centers. Sidney Strauss has been appointed man- ager of the New York branch with Joe Friedman as sales representative. At De- troit, Roy Moon, former Universal branch manager and now general manager of Co- operative Theatre Service Corp., heads the new branch. An affiliation has been made with the co-operative firm which has a membership of 104 Michigan theatres. J. H. Lutzfer, formerly of Indianapolis, is manager of the new St. Louis branch, while V. L. Schram, also a former Univer- sality, heads the Buffalo exchange. Max Margolis of Cincinnati is taking charge at Indianapolis. D. Sydney, for years with Ad- Vance, has been named Milwaukee man- RKO Radio Pictures Name RKO Radio Pictures is the- new name adopted for RKO Prod. The product, here after, is to be called RKO Radio Pictures. The Future? "David Sarnoff," comments Arthur Bris- bane in his "Today" column in the Hearst newspapers, "has imagination as well as executive capacity. Mr. Sarnoff, young and remarkably able, believes that this genera- tion will see the greatest actors, orators, clergymen and singers moving and hearing their voices in their homes. That is modern magic." July 19, 1930 Immerman Gets New Publix Post; Balaban to N. Y. Chicago — Walter Immerman, former manager of the Publix Detroit division and associated with Sam Katz for more than 20 years, has been named manager of the Publix Chicago and Detroit divisions to succeed John Balaban, who goes to New York September 1 as home office director of the two divisions. Immerman will be located in the Chicago offices of Publix- B. & K. Nate Piatt, former B. & K. the- atre manager here, will succeed Immerman as district manager at Detroit. J. J. Rubens, director of the Publix-Great States division here, will also go to New York September 1 with John Balaban. "Sam Katz has long felt that the Chicago- Detroit division and the wide area em- braced by Publix-Great States in Illinois and Indiana should have representation in the home office," said a representative of the circuit, in commenting on the transfers. Two Week Shutdown at W. E. Hawthorne Plant Chicago — Hawthorne plant of Western Electric at Cicero, 111., closed down this week and will remain closed until July 28. Approximately 27,000 employes were af- fected by the shutdown, a nominal number as compared with the maximum working- force of 40,000 at this plant, where West- ern Electric's new small type sound equip- ment has been in production. The company's payroll for the two weeks' period, paid out in advance of the shut- down, is reported to have been $1,800,000. The bulk of the employees accept the lay- off as a two weeks' vacation with pay, but many of them were not eligible for vaca- tions and received no pay in advance of the shutdown. Dirt Dishing Feared If Rex Lease Goes to Trial Hollywood — Plenty of dirt is slated to be dished up if and when the case of Rex Lease, charged with beating up Vivian Duncan when she resisted his advances, comes to trial July 31. The alleged beating, Miss Duncan charges, followed a party. She has undergone an operation on her eye injured in the melee. Effort is being made to hush the affair, it is said, to pre- vent further unfavorable publicity. Baird Television Sets Held Ready for Theatre London — Television by the Baird process was demonstrated here, the pictures being shown on a screen about the size of a door. The process is declared ready for theatre use. The screen used, according to the in- ventor, J. L. Baird, will cost about $1,500, while a regular-sized theatre screen would cost $15,000. For the televising of news events as they occur, the small screen would suffice, he believes. July 19, 1930 Motion Picture News 25 World War of Talking Pictures Seen Raging With Hollywood As the Pivot Cultural Progress of Globe at Stake, W. A. Johnston Says in Satevepost A world war of talking pictures is under way with the issue at stake not the fortune of any country's film industry but one in- volving the cultural progress of the globe, says William A. Johnston, publisher of Motion Picture News in an article on talkers appearing currently in The Satur- day Evening Post. The influence of sound upon the world's mass millions may not be minimized, he declares in "The War of Talking Pictures," second article on talkers which has appeared in the nationally-circulated weekly within the last few months. In the lace of this situation, Johnston finds Hollywood sharply divided on the sub- ject. "One studio," he declares, "says that Hollywood, with its greatly superior produc- ing resources, is the logical seat of produc- tion; and even goes so far as to say that its famous stars will speak in foreign languages and be lauded abroad for their efforts. The latter is decidedly open to question ; and, if so, the further question arises: will the famous stars of the American picture, many of whom, like Fairbanks and Lloyd, are household names abroad, be limited now to the English speaking world? Another studio, he says, insists foreign versions must be made abroad from the viewpoint of cost and quality. Proponents of the overseas plan, he asserts, argue salaries and labor costs would be cheaper with studios operated in London or Berlin or perhaps in both cities, drawing Upon Paris and other centers for talent. This plan would provide the shipment of the English version, Hollywood-made, abroad for du- plication in the foreign languages. On the other hand, advocates of both plans are discussing a pooling of interests, recog- nizing that the stakes are the entire Ameri- can producing industry, the Johnston article further states. Urges Selectivity "There is one important lesson for Ameri- can producers to learn, if they will," it reads. "Because the silent foreign versions cost little, they glutted the European market with pictures, there was little, if any, dis- crimination about demand. Now the tact is that the Continental nations like our spec- tacles, comedies, Western and underworld dramas and certain other definite types of pictures ; but in the way of program pic- tures in general, and especially the triangle plot pictures, they much prefer their own stories and acting. With talking pictures and the cost of them, the American produ- cers will do well to make careful selection for foreign versions." Recognizing the importance which the America's foreign trade plays in the film structure, the article queries whether or not this country, with talking pictures, can maintain its remarkable film supremacy abroad and replies to its own question in this manner : "The answer concerns to an extent the Acknowledgment Highlights of William A. Johnston's article, "The World War of Talking Pictures," are reprinted by special permission from The Saturday Eve- ning Post, copyright 1930 by The Cur- tis Publishing Company. fortunes of an industry on its way to rank near the top of the manufacturing .activities of the country; for the foreign film revenue adds considerably to the production exche- quers and thereby to quality film production. Also concerned, and to a much greater ex- tent in dollars and cents, is the export trade of many important manufacturing industries in the United States." Declaring that Europe was slow in grasp- ing the opportunity to rehabilitate its pro- duction industry offered when sound came aiong, Johnston then discusses what hap- pened abroad. He says at this point : "The upshot of it all is that Great Britain is nearly a year behind the United States in the sound picture situation, both as re- gards theatres and studios. There have been over-promotion of producing companies and ruthless stock jobbing, with the usual disas- trous consequences. To date, however, six studios are equipped with recording ap- paratus— of American make. They will pro- duce this year a considerable number of English talking pictures; and they will struggle with foreign versions for the Con- tinental market. In addition to the home market, a considerable one, they have Can- ada, South Africa, the far East, New Zea- land and Australia, which, in theatre going population, comes next to the United States. All English speaking countries ; but in all of them there will be, in any event, stiff competition from American pictures. France Lagging "If Great Britain was nine months later than the United States, France was fully six months behind the British film trade. "France, apparently, has a lesson of prime importance to learn about the business of pictures. It is this : good pictures cannot be produced until there are good theatres to house them. "The Spanish language is spoken by ap- proximately 120,000,000 of people; in point of numbers its theatre sphere is second only to English. France, together with Belgium, and large portions of Roumania, Switzer- land, Northern Africa, Luxembourg, Mon- treal and the Province of Quebec, not to mention cities such as Barcelona, Madrid, New York, New Orleans, will comprise a French speaking population of about 50,- 000,000. "Italy, like Spain, is about six months behind France in its grasp of the audible picture. There are to date no more than 30 houses wired for sound, and these are having a difficult time of it to secure talk- ing pictures that are acceptable and permis- sible. "As the situation stands today, Italy will Selectivity in Making of For- eign Versions Urged by NEWS Publisher have to depend upon pictures made in Italian by Germany, France, England and the United States, or perhaps by companies from these countries working in Italian studios. The future may tell another story. Mussolini is enthusiastic over the new vehicle ; and he is serious. Eyes Toward Germany "In recent years Germany has produced more pictures acceptable to the American market than any other European country. Her theatres are away ahead of those of France ; and since the war Berlin has grown to equal, if not exceed, London in impor- tance as a film capital. "With 63,500,000 in Germany, 7,500,000 in Austria, 3,500,000 in Czecho-Slovakia, a major portion of Switzerland, and a prefer- ence for German over other foreign lan- guages in Scandinavia and the Baltic States, the German talking picture has a large field of usefulness. "Germany, will be heard from in the talk- ing picture war. The producers are apt at picture technique ; they are enterprising. As business men they are schooled in the ways and ends of export trade. Germany has de- veloped many women stars ; England very few. Berlin has many stage artists, com- petent leaders in the new things of the theatre ; plenty of able writers who know both the Continental and the Anglo-Saxon taste for stories. It is, perhaps, significant that a German writer in Hollywood, Hans Kraly, won the Academy of Motion Pic- ture Arts and Sciences' medal this year for the best American picture story, and that a German director, Ernest Lubitsch, is one of the ablest of Hollywood producers. Problems in Small Nations "We have thus far considered only the English, French, German, Spanish and Italian languages. From the standpoint of pictures, these are the major languages. And they must always remain so. It is not possible to make good pictures for small population countries ; but it is going to be ditncult to make this fact generally under- stood. In Europe's countries, excluding Russia, there are 31 languages. Bulgaria, Greece, Poland, Czecho-blovakia, Norway, Denmark, bweden, Hungary, Portugal, Turkey— all are going to be disturbed at having to hear another language upon their screens. There is already an outcry against the English talking pictures; yet, as every- where, the populace want the new audible entertainment. The various governments concerned will have to consider the tense problem of just in what language the masses should and may be entertained. Hollywood does not take its status over seriously, the article concludes. "Today the studio city is the seat of the world's pic- ture entertainment," it declares. "No doubt (Continued on page 31) 26 Motion Picture News July 19, 1930 10 Names, Find Lined Up for New Educ'l. Pictures Hollywood — With the signing of a num- ber of new featured players, impetus was given this week to the production work at Educational and Metropolitan Studios. which, with the Mack Sennett Studios, are now well launched on Educational's new two-reel comedy line-up. Ten names and one newcomer were add- ed to the Educational-Metropolitan star line- up during the week. They include Char- lotte Greenwood, Ford Sterling, Johnny Hines, Clyde Cook, Tom Patricola and his vaudeville partner, Joe Phillips, Bert Roach, Ray Cooke, John West, Buster West and Marian Shockley. Miss Shockley is the newcomer. South African Circuit Plans Big Expansion London — With 120 theatres under its con- trol, Kinemas, Ltd., South African firm, is building mora, Sidney Hayden, resident British director, said upon his return here following a six months' tour of the circuit. Houses are built or planned at Johannes- burg, Durban, Cape Town, Pretoria, Ger- miston, Benoni, Bulawayo and Lorenco Marques. His firm, Hayden says, is making prog- ress in spite of opposition, and now em- ploys 2,000 whites and some natives. The company's wired theatres now are equipped with De Forest apparatus. He says that the additional film import duty, recently im- posed, handicaps British films. He is returning to South Africa about the first of the year to press suit for libel brought by Kinemas directors against the magazine, "The Sjambok," which has been campaigning against the circuit, it is charged. It is allegedly sponsored by the Schlesinger interests. Warner Silver Jubilee To Be Observed in Aug. Their twenty-fifth anniversary in the film industry is to be celebrated in August by Warners as Warner Bros. Silver Jubilee Month. During the celebration, Warners and First National will release six pictures each. The fourth birthday of talking pic- tures' debut also occurs during the month, Aug. 6. Warners Making Discs For Outside Companies Through its Brunswick division, Warners now is doing recording for outside com- panies. Three pictures on the Talking Pic- ture Epics program have been synchronized. They arc "At the Bottom of the World," "Wild Men of Kalihari" and "Bird Islands of Peru." M.R.T.C. in Hollywood "Chick" Lewis, editor of the Man- agers' Round Table Club, has reached Hollywood on his jaunt of the United States. Beginning this week, what he sees and hears out where they make 'em will appear in the Club pages under the title, "An Exhibitor in Hollywood." Sydney Abel Sets Sales Record on RCA Reproducer Sydney E. Abel, general sales manager of RCA Photophone, can take plenty of bows on the record he has established since taking over the reins in handling company sales. In the last six months, the company has installed nearly twice as many sound equipments as had been installed in the previ- ous six months. The first installation was made by the com- pany Oct. 1, 1928, and up to Jan. 1, 1930, the aggregate number was 410. By June 30 of this year, Abel increas- ed the number to 1,635. Of the number, 1,185 are in the United States and 450 in foreign countries. RCA Photophone began selling its new Type G equipment in February of this year and the bulk of its sales have been made since that time. Sydney E. Abel Infantile Paralysis Bans Unaccompanied Children Los Angeles — On account of the large number of infantile paralysis cases existent in the city and county, children unaccom- panied by adults will be refused admittance to Los Angeles theatres. This decision was reached last week at a conference between representatives of the circuits and independent exhibitors with Dr. George Parrish, city health officer. Dr. Parrish pointed out the seriousness of the situation if the spread of the disease should reach epidemic proportions, and declared it was not the intention of the authorities to close theatres, but he was positive the thea- tre men would co-operate to the fullest ex- tent. After the theatre representatives asked Dr. Parrish for his suggestions whereby the theatres could assist in controlling the pres- ent situation, it was agreed unanimously that children would not be admitted to thea- tres without an adult, and under no circum- stances will children be allowed to collect in groups or gather together in the front rows. After the conference with Dr. Parrish all local theatres cancelled Saturday junior matinees until conditions return to norma!. About 100 Los Angeles theatres have built up the junior matinees to capacity every week. Opposish Forced Double Features, Dembow Asserts Publix returned to double-featuring in New England only in self-defense, accord- ing to Sam Dembow, circuit vice-president. The circuit was forced to double-featuring due to this form of competition by its op- position, he says. Subsequently, according to Dembow, the circuit endeavored to get away from the practice, and for a year tried to run with single features. Competition made this course unwise, he said, and the chain returned to double-featuring. New England is the only territory where Paramount permits its pictures to be double-featured, according to Sidney R. Kent. Blues Win Hot Go In Florida Town Tallahassee, Fla. — Advocates of "blue" Sundays won one of the hottest elections ever staged in this city. The count showed there were 326 voters here who wanted motion pictures on the Sabbath between the hours of 1 and 7 P. M., but there were 364 voters who did not want the Sunday shows, and so there will be no shows to disturb the peaceful rest of this little city in the hills of North Florida. In the past year many of the smaller cities of this State have voted on the Sun- day shows and in all but two of these elec- tions the liberals have won, with the result that Florida cities generally have their Sun- day amusement and are proud of it. "Bring Back Kids" Drive Is Under Way by R-K-0 Radio-Keith-Orpheum is making a con- certed drive for kid patronage and played to more than 500,000 the week ending July 11, the company says. Joseph Plunkett, gen- eral manager, ordered the "bring back the kids" campaign. Bam Katz of Publix also has ordered a similar drive. Fox, Paramount, R-K-0 Building at Denver Denver — Keen competition .in this ter- ritory is to be heightened by three new theatres built respectively by Fox West Coast, Paramount and R-K-O. Fox Wesl Coast now is putting finishing touches to the Queen, and plans construction of a number of houses throughout the Rocky Mountain region to strengthen its position. Paramount, meanwhile, plans to entrench itself here through the new Paramount, slated to open Aug. 22. R-K-0 is planning a $1,000,000 house to replace the present ( )rpheum. Two-a-Day House for L. A. Los Angeles — With every seat a loge and a two-a-day policy. Fox West Coast will build a 900-seat house at Vermont and Franklin Aves. July 19, 1930 Motion Picture News 27 Nathanson Chain Plans Seen Dropped as Fox Sells Product to Famous Canadian Gag Hollywood has called to Zaro Agha, the Turk who says he is 156 years old. Somebody out there must have heard that Zaro has had eleven wives! — N. Y. Evening Journal. Laemmle Flays "Experts"; Off Costume Films Carl Laemmle, Sr., is through with cos- tume pictures, not to mention the "'experts" whose advice hasn't been 100 per cent in- fallible in the past. Furthermore, hereafter he is going to hearken to his public for guidance in making pictures, and he doesn't give a hang if he doesn't make a nickel out of "All Quiet on the Western Front." If it insures peace to the world he's satisfied. That is the gist of a radio talk made Wednesday night by Laemmle from Holly- wood over a nation-wide hook-up and reach- ing New York via WABC. The producer slammed the "experts" vigorously, but did not hint at their identity, and interspersed his remarks with strong plugs for "All Quiet." After admitting that any one who could gauge the public taste in pictures ac- curately would "give Rockefeller and Ford a run for their money," he added : "The American public is the most restless in the world and we can't figure out what they want unless they tell us. They always want a change, something new, and that is why production is the greatest gamble in the world. The public is a better judge than the experts. The experts warned me not to film 'All Quiet on the Western Front.' They said it was too grim. But thousands of people wrote to me, asking me to make it, and now they've got the greatest picture they've seen in years. "The people don't want stories of the olden times. They want to see heroes and heroines who can still be alive and kicking. They want new and modern stories. So I want every one to write to me and tell me what they want. The public is my guiding star. "If I fail to make a dollar on 'All Quiet on the Western Front' I shall be satisfied if it contributes to everlasting world peace." Incidentally. 30 employes of the Universal home office were discharged this week. The lay-off was attributed to a summer retrench- ment policy and affected various depart- ments, including advertising and publicity. Anna Patterson Operated On Atlanta — Anna Aiken Patterson, former publisher and editor of the Weekly Film Review and well known personally in this territory, is at St. Joseph's Infirmary fol- lowing an appendicitis operation. Her con- dition is reported to be favorable. Circuit Head Who Quit in Huff Reported To Have Had Franchise Pledged James R. Grainger Toronto — Closing of the blanket booking deal between Fox and Famous Players- Ca- nadian Corp. is taken here to mean that an arrangement has been reached with X. L. Xathanson which probably calls for aban- donment of his plans to build a rival cir- cuit in the Do- minion. The former man- aging director of Famous, who re- signed when his pro- posal to sell the Ca- nadian chain to Gau- mont British was blocked by Adolph Zukor and I. W. Killam, had. it is said, a tentative franchise arrange- ment with Fox for its product in event he went through with plans for the rival chain. The sale of the 1930-31 product to Paramount by James R. Grainger, it is be- lieved, means that "peace" has been sealed between Xathanson and Famous Players. Building Campaign Progresses .Meanwhile, Famous is going ahead with expansion plans, held up pending sale of the circuit to Paramount. New projects are: A $1,000,000 theatre and office building at Halifax, the theatre to seat 2,700, or the largest in Canada east of Montreal; a the- atre seating 1,500 and office building at Surdbury, Out. ; Xew Capitol, Gait, Ont., which will seat 1,130; an atmosphere house at Port Hope, Ont., to replace the old Royal Opera House, seating 600 and costing $100,000. Considerable construction work also is under way. The Strand, Kingston, Ont., has been remodelled and reopened with talkers under the name of the Tivoli, with Ernie Smithies as manager. He also oper- ates tire Capitol in Kingston. A new front and other improvements are being made at the Capitol, Winnipeg. Extensive alter- ations are also planned for the Capitol, Montreal. Surrenders to Sound East St. Louis — "I will never put in sound equipment," Fred Ditzenberg of the St. Clair was quoted on more than one occasion. But, like all wise men, Fred has changed his mind. He is installing the latest Hollywood, Jr., model of De Forest equipment to re- produce from film only. Four out of the six independent exhibitors of East St. Louis have now installed De For- est equipment. But the Odds? Washington — Utopia for exhibitors at last: Lloyds, which insures any- thing from twins to rain, is insuring exhibitors against breakdown of talk- ing pictures. Plenty of Dough Flows Into B. & K. Chicago Houses Chicago — A week of exceptional prosper- ity appears to be in order for the Publix- B. & K. Loop houses if three days of initial business can be considered a criterion. Standouts at four houses are establishing records. Will Rogers in "So This Is London" (Fox), playing the Chicago theatre, ap- pears to be as great a draw on celluloid as in the flesh. The theatre grossed $26,200 in the first three days of its run, as com- pared with a $9,000 a day average when Rogers appeared on the stage at the same theatre two weeks ago. The Oriental, one of the local worries of Publix, had the sidewalks completely block- ed with standouts most of today. "Our Blushing Brides" (M-G-M) was the fea- ture. The gross for the three days was ap- proximately $24,000, a sensational pace for the house. "The Big House" (M-G-M), also play- ing to holdout trade in its third week at McVickers, grossed approximately $21,000 in the first three days of its current theatre week. This is another sensational figure and threatens to displace the house record which the picture established in its second week, $51,000. The fourth winner appears to be "Song o' My Heart" (Fox), in its second week at United Artists. The picture did splendidly in its first week and appears to be building. Holdout trade in less volume than at the other three houses has been the rule since the opening of the second week. The ap- proximate three-day gross is $16,000, plenty big for this spot. "With By id at the South Pole" (Para.) went into its fourth week at the Roosevelt on a steady basis. Xo holdouts here but important money for the spot, regardless. EducationaVs New List Again Set by Loew's Educational's short features, which for years have been a regular part of Loew's entertainment programs on the Xew York Circuit will again play this group of thea- tres in the season of 1930-31. Announcement has just been made that the Loew Circuit has contracted for Educa- tional's entire output for the coming season, including 64 two reel comedies and 50 one reel comedies and novelties. 28 Motion Picture News July 19, 1930 Slams Talkers; Says Audiences Want Orchestras Circleville, 0. — Declaring that talking pictures arc "all wrong" by reason of me- chanical music, and that they arc "headed for the rocks," because mechanical musical accompaniment has robbed them of their novelty, E. F. Nutter, manager of the Clif- ton theatre, has submitted a proposal to George Pope, business manager of the American Federation of Musicians, at Co- lumbus, O., in substantiation of his conten- tion. "The public wants, and will have, real flesh and blood entertainment," is the gist of Nutter's claim. "They want to see the orchestra as it enters the pit, just as they used to do in the old days. They long for the thrill of the opening overture, the flour- ish of the baton, and all the other appeals which they have so long associated with living musicians who can be seen as well as heard, and who can interpret the theme of the picture in a human way, and without the many defects which exist under the present mechanical presentations." Nutter's Big Idea It is Nutter's idea to conduct a test per- formance by showing a world premiere of an unusual all-talking picture, the musical accompaniment for which will be furnished by a nationally outstanding organist, to- gether with a 35-piece orchestra, each mu- sician to be recruited from a key city, the entire group to be under direction of a com- petent conductor. He would invite representatives from all trade and musical organizations, as well as members of the press, and thereby he hopes to definitely settle the question. "Poor recording of even the best voices, as well as a large percentage of so-calleu stars who have exceptionally poor voices to begin with, are bad enough," Nutter de- clares, "but add to this the method of pre- senting a picture, as now practiced, and the result is more than the public will stand." Harry Long Appointed Loew District Manager Baltimore— Harry Long has been ap- pointed district manager of the newly-form- ed territory for Loew's embracing the ter- ritorv between Pittsburgh and Newark and will have his office in Baltimore. He isat present pinch-hitting for Howard Price Kingsmore, Loew's city manager here while the latter is vacationing in Canadian cities. "Dawn Patrol" Soars Opening with two night perform- ances on Wednesday, July 9, "The Dawn Patrol" at the Winter Garden rolled up a gross of $51,263 in the 65 performances ending 2:30 A.M. on Thursday, July 16. The business is heavy and outstrips records set for that theatre by "The Singing Fool." Price scale is 35 cents to 1 o'clock, 65 cents to 6 o'clock and $1 thereafter. The week-end scale is sl'ghtlv higher. Over at First National, the execs are hugging each other. "Rain or Shine" A lot of it funny, a lot of it draggy — the picture seemed to run and run — "Rain or Shine," one of Columbia's babies for next season, is very much O.K. for picture theatres. The laughs are all in the belly and never above the chin and are trace- able in practically every instance to Joe Cook, who takes his talker bow in this. He's clever as a low comedian, no denying it. The picture shows nice direction by Frank Capra and excellent circus at- mosphere but needs trimming to make it hold better together. K A N N Gaynor Squabble Still On; Plum Role for Maureen Hollywood — Winnie Sheehan is giving Janet Gaynor plenty of time to cool her heels in his outer office. Eventually, the studio slant is that the Gaynor-Fox rift will be patched up with the player resuming work before the "mike." In the meantime. Buddy De Sylva, who personally selected Miss Gaynor for the feminine lead in "Sunnyside Up," has made another choice for the next De Sylva, Brown and Henderson vehicle, "Just Im- agine." Maureen O'Sullivan. young Irish player, will play the part which, if circum- stances had been different, probably would have gone to Miss Gaynor. Bryson Urges Hays To Study British Problems London — Will H. Hays was urged to visit London by James V. Bryson. Universal's managing director here, who flew to Paris to extend his invitation to the producer- distributor association head. Many urgent problems should be studied here at first hand by Hays, Bryson believes. Momand Maps Expansion Shawnee, Okla. — Building and acquisi- tion of theatres in a number of spots throughout the state are planned by A. B. Momand of Momand Theatres, starting at an earlv date. Warner Due in August Geneva — Harry M. Warner is here, fol- lowing termination of the international sound patent conference in Paris. He sails for New York in early August, according to present plans. Two More — and Doug Quits? ( >nly two more pictures, then curtains for Douglas Fairbanks, the actor, in favor of Douglas Fairbanks, producer, says "Talk- ing Screen." Fox Outing Saturday Foxfilm Athletic Club holds its annual outing at Indian Point Saturday. Alan Freedman is chairman of the outing com- mittee. Paramount Adds to H.O. Space Paramount Publix has rented the 12th and 13th floors in the new "New York Her- ald Tribune" building, New York. Producers Guess Wrong; Castoff s Rise to Stardom Hollywood — The aura of infallibility with which many producers surround themselves has been punctured. Quick to take the credit for the discovery of a new star, they are silent as the tomb when a player they have discarded hooks up with another outfit and rises to fame. Harrison Carroll, writ- ing in the Los Angeles Herald, has compiled statistics about the fate of castoffs. Says he: A director friend of mine was lamenting that a promising young actor was being released by his studio. "Somebody else will nab him,", he said, "and then there'll be an awful cry raised over here." This is exactly what has happened in dozens of cases in Hollywood. George Bancroft, for instance, was the heavy in Tom Mix's old westerns. Fox didn't see his possibilities as a new, virile type of hero, and now Paramount is reaping the rewards of its superior sagacity. On the other hand, when the talkies came in Paramount didn't even take the trouble to give Bebe Daniels a voice test. They were paying her a big salary, and figured she was through, so they let her go. Now she is R-K-O's biggest star. Here are some others : Charles Farrell was under six months' contract at Warner Brothers at $100 a week, and they let him go. Both Lewis Ayers, hero of "All Quiet on the West- ern Front," and Jeanette Loff were at Pathe, but Universal first saw their value. Pathe, in turn, signed Helen Twelvetrees after Fox re- leased her, and now she is on her way towards becoming an important star. Paramount had El Brendel under contract, and let him slip between their fingers. Nancy Carroll and Stu- art Erwin dubbed around at Fox and are big hits at Paramount. Both Jack Oakie and Joe E. Brown were turned down by Fox when Ted McNamara died, and a partner was being sought for Sammy Cohen. Who remembers Sammy now? It's a nerve-frazzling game at which the best guesser wins. And yet some people wonder why producers lose their tempers. Linet Out; Grimm In Hank Linet this week steps out of Col- umbia where he has been handling trade paper advertising to make way for Ben II. Grimm, who vacates a post in the advertis- ing department at Universal to make the switch. C. F. Chandler, in charge of ad- vertising and publicity for Universal Talk- ing Newsreel, takes over Grimm's duties under supervision of Milton Silver, director of advertising for Universal. A Honey Ann Harding in "Holiday" promises to he one of the big hits of the sum- mer, judging by the sensational way it started its run at the Rivoli, New York, and the manner in which it is being snapped up by big long run houses throughout the country. The picture is a finely-done comedy drama, with plenty of kick, and boast- ing an exceptional cast, headed by the capable Miss Harding. It should go a long way in building prestige for Pathe this season. Pat he's new pro- duction regime, headed by E. B. Derr, is showing results. HYNES July 19. 1Q 3 0 M o t i o n Picture .V .' w s 29 Will Stave Off Wide Film Until The Trade Is Ready For It, Says Clarke Wisconsin Zoning Milwaukee — Exhibitors and ex- changemen meet here Friday to put their final stamp of approval, or dis- approval, whichever the case may be, upon the zoning code for Milwaukee and the state which is now being drawn up by a selected committee of exhibitors and exchangemen. Name Committee In Pacific N. W. To Study Zoning Seattle — As a preliminary move in the settlement of the rezoning problem in the Pacific Northwest territory, a committee of 10 exhibitors from the local district has been appointed to study the matter in detail and report in two weeks to the Allied Amuse- ments of the Northwest, prior to working out a new zoning plan with a committee from the local Film Board of Trade. The appointment was made by Leroy V. John- son, president of the Allied Amusements organization, and the committee includes both chain and independent operators from large and small towns. Committee members are : Earl S. Crabb, manager of the Washington division for Fox West Coast; A. W. Baker, manager of the Paramount here ; A. M. Dunlap, manager of Universal suburban chain the- atres in this territory; John Danz, president of Sterling independent chain theatres of Seattle ; Louis Perunko and Dominic Con- stant^ exhibitors of Tacoma; Frank Gra- ham of Auburn ; E. G. Abbott of Sedro- Woolley; W. A. Brooks of Spokane, and Benjamin Fey of Renton. Ex officio mem- bers of the committee are James M. Hone, executive secretary of the Allied Amuse- ments, and President Johnson. Fox West Coast Berth Slated for Harry Marx Harry Marx will join Fox West Coast Theatres after severing connection Sept. 1 as head of the personnel department of Fox Theatres, it is understood. Marx, who was brought into the Fox organization to train theatre personnel under a home office school plan, resigned when General Manager Harry Arthur instituted the policy of hav- ing personnel trained by the individual man- ager. Marx formerly was director of the- atre management for Publix. Laemmle Biog. at Laupheim London — John Drinkwater and Dave Bader are off for Laupheim to visit the scene of Carl Laemmle's boyhood and se- cure background material for the biography of the Universal chief which Drinkwater is to write. This May Be in "Year or So,' Utilities — Film Executive Declares Chicago — Wide film may be introduced for practical purpose in the industry with- in the next year or so, depending entirely upon the condition of the industry, but nothing will be accepted which is prema- ture, in the opinion of Harley L. Clarke, head of General Theatres Equipment, Fox and allied companies. His views on this and other subjects were expressed 'upon his trip to London, from where he returned last Monday. Television, Clarke believes, may never be popular on the screen, but he will welcome it as an asset to the film business. "I am just a business man and I am prepared to allow those men who under- stand the making of successful films to go on making them," he asserted. The Fox-Paramount arrangement is a ten-year reciprocal booking deal, according to Clarke. He told London interviewers that Fox owns only a one-half interest in the Metropolis and Bradford Trust, which owns Gaumont British. Fox paid Electrical Research $15,000,000 to get out of its debt, Clarke said. "I have not seen anything which comes anywhere near being stereoscopic," Clarke declared abroad. "Wide film looks stereo- scopic to the lay eye, but only because of its panoramic effect." Named Arbitration Director Harley L. Clarke, a member of the na- tional panel of arbitrators, has been made a member of the board of directors of the American Arbitration Ass'n. Praise for his ability and his work in behalf of arbitra- tion was expressed by Lucien R. Eastman in announcing the election. That's Gambling Paris — Although she dropped what is described as a large sum in one sitting at Le Touquet Casino, Jenny Dolly, stage and screen player, hardly is in the red on the game, as she won 6,000,000 francs (about $180,000) in a recent sitting. Daylight Time In Milwaukee A Merry Mess Milwaukee — Exhibitors here have run into a snag as the result of the popular ac- ceptance of daylight savings time by the general public. Neighborhood houses open- ing at 6:30 Standard time or 7:30 daylight saving time have been losing business. Persons reach the theatres before 7 in the evening and find the houses closed. Many have grown tired of waiting and as a result have left for some other kind of recreation. Operation on standard time also has a ten- dency to throw a second show to a late hour for those who go to bed by daylight saving time. In order to cope with this problem, oper- ators have decided to open their houses an hour or half-hour earlier, but will continue to operate on standard time. This decision was reached at a meeting of the Milwaukee Theatre Owners' Ass'n. It was generally ac- cepted that individual owners will deter- mine their own policies, and most of them voiced the opinion that they would open at an earlier hour. 6,160 Theatres Equipped With "Erpi" Reproducers Western Electric sound reproducers are now installed in 6,160 theatres throughout the world. Of this total, 4,211 are in the United States and 1,949 abroad. The county of London has 122, more than any other county in England. Austria has 22, with 19 in Vienna. Of the 13 in Roumania, Bu- charest has eight. Latest of the ocean greyhounds to install sound is the Aquitania, which is now equipped with two portable W. E. units. Paramount Rentals Show Boost Over Last Year Film rentals received by Paramount for the quarter ended June 28 were seven per cent ahead of the same quarter last year, it is stated. Foreign rentals for April and May were 21 per cent ahead of the same months last year. For the first two weeks of July, U. S. rentals were 16 per cent ahead of the same period of 1929. 30 M o Hon Picture News July IV, 1930 Big Four Smoke Pipe of Peace; Swap Theatres {Continued from page 19) abandonment of a proposed Paramount the- atre at Milwaukee and the slowing up of Paramount activity in Pennsylvania and Ohio, where Warners are especially active. Paramount's reported plan for a Washing- Ion house also may be dropped, it is said. 3- Way Deal in Wisconsin Fox and Warners may make a deal cov- ering the Warner Broadway houses, and possibly pool their upstate New York thea- tres, it is declared. Proposed swapping of theatres in Wis- consin between Warners and Fox probably will include R-K-O, the third of the big triumvirate in that state, with the report that the latter circuit will take over Fox's Strand in Madison, giving R-K-O a clean sweep in that city with four houses. In exchange for the Strand, it has been rumored that Fox will take over R-K-O's Palace-Orpheum in Milwaukee and furnish the circuit's Riverside theatre with its prod- uct. It also will continue to furnish the Strand in Madison with the Fox product and protect R-K-O's interests in the state. R-K-O operates the Orpheum, Capitol and Garrick in Madison, while Warners dc not control a theatre in that city. Actual transfer of houses has been pending for sev- eral months, it is reported, although author- ities in Madison and Milwaukee have de- nied the reports. If this deal is consummated it will give Fox two of the largest downtown theatres in Milwaukee. The Wisconsin, present lo- cal Fox key house, is the largest and the Palace ranks well up in seating capacity there. The securing of the Palace will com- pensate for the closing of Fox's Merrill, across tlu' street from the site of Warners' new house. Fox has lost the lease on the Merrill and the theatre will be closed some time next month. The deal will leave R-K-O with only one house in Milwaukee, the Riverside, which has been playing a combination photoplay and vaudeville program. The theatre has been having trouble with the local unions and has threatened to discontinue vaude- ville. With the Fox product assured for this house, it is possible that this will be done. All Indigo Byrd Film Pulled Middle Of Second Week in Mpls Minneapolis — Declared lack of feminine appeal caused Publix to pull "With Byrd at the South Pole" in the middle of its sec- ond week at the Century. With heavy bill- ing, the lirst week was fairly good, but even advertising is said to have failed to bolster n up in the second \\ eek. To Reunite Trio Hollywood — M-G-M is reuniting Marie Dressier and Polly Moran with their di- rector. "Chuck" Reisner, in "Reducing." The trio scored with "Caughl Short." Steubenville, O. — Discriminatory campaign against Sunday picture shows, launched by Miss Amanda Strayer, crusading city solicitor, and backed by the W.C.T.U. and several churches, proved a boomerang when Sheriff William Yost undertook en- forcement of all "blue" laws. As a result, the entire county was amazed by a Sabbath quiet, with practically all activity, save eating, sleeping and going to church, stopped by the sheriff. Miss Strayer has admitted that her only objective was a ban on Sunday pictures. Flint Courtroom Murder Echo of Julian Scandal Los Angeles — Echoes of the Julian oil scandal, which involved a number of im- portant figures in the film world, resounded in a court room here when Motley H. Flint, veteran financier, was shot dead as he fin- ished testifying in suit of David O. Selznick to recover $250,000 from the Security First National Bank. Frank Keaton, 56, was the slayer and gave as his reason his belief that Flint was respon- sible for loss of his life savings in Julian stock. Flint was one of 16 men acquitted on a charge of conspiracy to commit usurv in the Julian case. Mr. and Mrs. Motley "• Flint Lewis J. Selznick and Myron Selznick were spectators at the trial, which resulted in Flint's death. Flint, one or the most influential men in southern California, had been banker and financial advisor to a number of picture firms. He was particularly active in the old Selznick company, and is regarded as prac- tically having saved Warners when that firm was in financial difficulties before the successful advent of Vitaphone. Exhibitors Get Break In Ont. Kid Law Change Toronto — Revision of the law governing child attendance at theatres now permits unaccompanied children to attend picture shows between the hours of 9 A. M. and 6 P. M. on Saturdays, school and statutory holidays, where theatres provide a super- vising matron. The new arrangement is being advertised throughout the province by a special trailer. Cohen May Contruct Theatre in Stamford Stamford, Conn. — Sydney S. Cohen has leased to the Stamford Department Store, Inc., for a term of 20 years, the new store he is building at Atlantic and Bell Sts. Sketches have l>een drawn for the erection of a theatre on the rear of the plot. Depkin Switches Warner Forces In Wisconsin Milwaukee — Personnel line-up for War- ner theatres in Wisconsin has been an- nounced by Bernard Depkin, Jr., general manager. Jack Keegan has been named as- sistant to Depkin and Dave Flam holds the position of publicity director for the circuit. Flam was formerly with Fox. Eugene Arnstein, formerly assistant to Fred S. Meyer, managing director of the Milwaukee Theatre Circuit, Inc., and War- ner representative in the zoning confab here, is booker of the circuit. Ben Steerman has been named home office contact man, and Mat Asenbauer, purchasing agent. Managers of the old Milwaukee Theatre Circuit houses remain practically the same, with the exception of Frank Cook, Arthur Wertheimer, Reinhold Wallach and Otto Lang, each of whom has been replaced. Cook has been succeeded by Jack Pfeiffer at the Lake, Wertheimer by Lucien Hull at the State, Wallach by Frank Dau at the Downer, and Otto Lang by Robert Gross at the Riviera. ( iross was formerly manager of the cir- cuit's Juneau and has been succeeded there by Walter Johnson. E. W. Van Norman. pioneer local exhibitor, remains as man- ager of the Venetian and Edmund Einstein remains in charge of the Kosciuszko. All theatres are local neighborhood houses. In the State, F. Westphal has succeeded Frank Ponton, resigned, as manager of the Kenosha at Kenosha, Owen McKivitt re- mains at the Venetian in Racine and R. G. Wood at the Sheboygan in Sheboygan. At Appleton, Harold Janecky has succeeded Jack LeVois as manager of the Appleton. LeVois, it is understood, will continue to be connected with the Warner circuit. Short Hours as Aid To Unemployed Are Urged Toronto — Labor men are complaining that employes at some theatres are required to work long hours and claim that the un- employment situation could be relieved somewhat if the hours of theatre attend- ants were regulated. It is asserted that some employes are called upon to work mornings as well as during matinee and night shows and sometimes until midnight. Paramount Buys Site For New Ohio Theatre Fremont, O. — Paramount Publix. which a few weeks ago acquired a parcel of real estate at a cost of $18,000, has now bought three adjoining parcels, at a reported price of $53,335. Work on the new house is ex- pected to start within three weeks. Musicians Victorious In 3-Year 'Frisco Fight San Francisco — After a three-year battle. musicians have won out, and once more an orchestra is employed at the Embassy. The theatre discarded musicians in favor of re- producing equipment, precipitating a court tight on the issue. / u I y 19, 19 3 0 Motion Picture News 31 International Patent War Ends; U. S. Talkers to Enter Germany via Royalties Chacun a son gout Paris — Suit to recover one million francs from a British producer has been filed by Mile. Tonia Navar, who charges that she was fattened, de- beautified and "nasal-voiced" in a talker which the company produced. 11 Week Gross Of "All Quiet" Totals $219,036 Universale "All Quiet on the Western Front" has grossed $219,036.50 in 11 weeks of its run at the Central. New York, during which it has bucked all kinds of hot and rainy weather. Up to July 12 the picture had been run off 198 times, the first of which, to -an invited audience, was free. Its high was its fifth week, which took in Memorial Day, when with 23 performances the picture pulled $27,058. Here are the figures : Performances (one free) dross Week ending May 3 11 $12,573.00 Week ending May 10 19 21.958.25 Week ending May 17 19 22,862.00 Week ending May 24 19 22.852.50 Week ending May 31 23 27,058.01; Week ending June 7 19 20,901.50 Week ending June 14 17 20,251.50 Week ending June 21 17 18,287.00 Week ending June 28 17 17.827.00 Week ending July 5 20 17,725.25 Week ending July 12 17 16,740.50 Total, up to and including Julv 12 (198 performances) '. ., $219,036.50 Omaha Council Cuts Miniature Golf Hours Omaha — Miniature golf courses here will close at midnight, the city council ruled in an ordinance backed by irate citizens who have been losing sleep because of the little links. Special permission to remain open until 1 A. M. can be secured daily from the welfare board, however. Most of the courses are taking advantage of the late closing hour. Anderson to Market New Head for Sound-on-Film Anderson Electric Sound Research Lab- oratories declares it is ready to market a sound-on-film unit attachable to any stan- dard make projector. Combined with the mechanism is the new Arcturus photolytic cell, manufactured by the Arcturus Ra'dio Tube Company, for which is claimed im- provements in performance over the photo- electric cell. The new unit consists of two sound-on- film heads, the photolytic cells and pre-am- plification and exciter lamps. The cell it- self may be applied to any other type of sound-on-film head, it is asserted, and will take one hour to install. Big Guns of Patent Peace Conferences Will H . Hays (above), who acted as arbiter at the re- quest of both sides. (Right) C . J . Ross, executive vice- preside nt of RCA Photophone. (Below) J. E. Ot- terson, president of Electrical Research Products. Agreement Reached After Long Conference; Otter son Okays Outcome of Confab Paris— With the patent skirmish between American and German representatives of sound companies in their respective coun- tries settled on condition that Germany's new "kontingent" regulations permit impor- tation of talkers, the muddled Teutonic sit- uation, which has kept all American com- panies but Warners out of that market, has been cleared away. The patent agreement provides for an un- announced allocation of European territories for the sale of apparatus reproducers, com- plete interchangeability of both American and German sound devices and an arrange- ment to cover royalties under licenses for recording. The terms are being kept secret. The arrangement, which has yet to be ratified, will provide that all actions by Western Electric against Klangfilm-Tobi's and vice versa will be dropped while Am- erican talkers may enter Germany by pay- ment of a small royalty to the German group. 230 Under "Kontingent" The new "kontingent" regulations will coyer the period from July 1, 1930, to June 30, 1931, and become effective on Jan. 1. They provide for 210 pictures to be ad- mitted into Germany for censorship. Ninety will cover sound pictures. Of this number, 40 will be allocated to renters on the basis of their distribution of both silent and sound pictures over the last two years. Twenty v. ill go to those who have exported German pictures during the current year and 30 will he held in reserve to be allocated by the German Government as it sees fit. One hundred and twenty will cover silents on this basis : Eighty to renters on the basis of their distribution of German sound or silents in the last years. Forty to those companies which exported German pictures during the current year. In addition, 20 permits will be held by the German officials for alloca- tion as they see fit, thereby bringing the total number of permits to 230. Of this total number, one permit will be construed to cover five shorts of 200 meters (approximately 900 feet each or less) or three shorts of 500 meters (1,500 feet each or less). Newsreels will enter Germany free and educationals on one foreign-for- two German basis. All pictures must be trade shown before sale to exhibitors. Hays' Return Indefinite Will H. Hays is in Berlin, his return to Xew York being indefinite at the minute. John E. Otterson, president of "Erpi," who is now in London, states he is satisfied with the outcome of the patent situation. The memorandum of the agreement will be discussed at another meeting to be held in Paris over the week-end. 32 Motion P I c t u r e N e w s J ul v 19, 193 0 And Still They Wend Their Way To Courtrooms (Continued from page 21 ) Pantages for criminal assault on a girl, was dismissed this week also. Conway Tearle was the central figure in another case. His former wife, Mrs. Jo- sephine Park Tearle, of New York, got a court attachment for his two cars, alleging he was $9,932 in arrears in back alimony. Adde Rowland, his present spouse, there- upon filed a claim that the cars belonged to her. Now for some optimistic news: Lita Chaplin, former wife of Charles Chaplin, avers that she is going to marry Roy D'Arcy and settle down in New York. And Mary Pickford and Douglas Fair- banks again issue a denial that a divorce is contemplated at Pickfair. "It's an annual lie," he said. New Film Building May Be Completed Chicago — The feasibility of completing erection of the Film Exchange building at 13th St. and Wabash Ave. is being con- sidered by the owner of the property, it was learned this week. The Industrial Locating Co. of this city has been asked by the own- er to make a survey of prospective tenants and will resume construction work on the site if the results of this survey warrant, it was said. Construction work on the building was halted six weeks ago with only the first floor foundations completed when financing of the project was abandoned by its backers. Canadian Western Meet Will Be Held at Banff Toronto — Western managers of Famous Players — Canadian Corp., will hold their annual meeting Aug. 5 at Banff. J. J. Fitz- gibbons, brought here from Boston as di- rector of theatre operations under the new ownership, will attend together with Ca- nadian officers. They will go to Banff fol- lowing the eastern meeting here Aug. 1. "Publix Opinion," house organ of the cir- cuit, now is being mailed to all managers of the Canadian chain. Start Midnight Shows In Cincy R-K-O Houses Cincinnati — Believing that the general public is more "movie-minded" late Satur- day night than possibly any other time, John L. McCurdy, divisional manager of R-K-O, has inaugurated midnight shows at the Ly- ric, starting at 11:30 each Saturday. If the experiment proves a success, similar per- formance will probably In- given at the other R-K-O houses here. Ask "Blue" Law Repeal Trenton — Repeal of New Jersey's 1782 "blue" laws was asked in a resolution adopt- ed without debate at the state session here of tlie Seventh Day Adventists. An English Tiff London — A bit of "ragging" was in- dulged in by Ernest W. Fredman, pub- lisher of "The Daily Film Renter," when his contemporary, "Today's Cinema," blundered in reporting and played up the arrival of A. P. Gian- nini, stating that it was Dr. A. H. Giannini, who engineered a number of important film deals, including the Fox-Loew purchase. The banker, it was added, was holder of the Sam H. Harris Trophy, presented by the edi- tor of "Cinema." The "scoop" was ridiculed by Fredman, observing: "It's a wise paper that knows it's own cup." Hill Named to Manage Warner Midwest Chain Oklahoma City — Leo J. Hill, former manager of Skouras' Ambassador, St. Louis, is general manager of the chain of six Midwest Enterprises Theatres here, ac- quired by Warners. Announcement of the deal was made exclusively by Motion Pic- ture News when it stated a few weeks ago that all negotiations had been set. Tom Boland, operating head of the chain, confirmed from New York that the trans- action had been closed. Theatres included are the Palace, Orpheum, Empress, Liberty, Folly and the new Midwest, now nearing completion. All of the existing houses are to be re- modeled, with first runs slated for the Mid- west, Orpheum, Liberty and Empress. Hill came here with Charles Skouras and Harry Niemyer, Jr., of St. Louis. The lat- ter is to have charge of advertising and publicity for the Midwest chain, which marks the longest single jump made by Warners in its plan to consolidate its west- ern and eastern holdings. Talking Picture World War Seen Raging (Continued from page 25) about that. And in the new struggle for talking picture supremacy, however in- tricate the problem, Hollywood will count heavily; if highly successful, Hollywood will prove, as never before, a potent factor in shaping civilization. "A dream it may be, but perhaps not too ethereal, is the thought that Aryan civiliza- tion, ever westward in course and today at its final barrier, the Pacific coast of America, is to flower here in its greatest era of in- tellectual development and art expression." Wins Novel Prize Again Charles Reed Jones, now handling adver- tising and publicity for Mascot Pictures, has been awarded the E. P. Dutton & Co. mys- tery novel prize for July. The winning novel is "The Torch Defender." His "The King Murder" was a similar Dutton prize winner about a vear ago. Publix Calm as Warners Launch Chicago Invasion (Continued from page 21) home office executives on those in charge of local expansion are that the acquisition be commercially sound and that manpower cap- able of operating the new property success- fully be available at the time of its acquisi- tion. In this connection, it was said that an in- violable policy of the circuit has been its refusal to build or buy in an overseated district. In substantiation of this statement it was pointed out that both the Gateway and the Western and Devon locations are in virgin territory and that the proposed Sixty- Third st. theatre is in a populous neighbor- hood in which only obsolete theatres are now located. Asked if Publix was in a position to ac- quire desirable theatres at the moment they were available, a spokesman said : "We are the only circuit in the business in a liquid condition." He indicated that any Chicago theatre that has been acquired by any other circuit in the past several weeks might also have been available to Publix had it considered the addition desirable at any time in the past. Warners Floating New Securities for Houses Financing of Warners' acquisition of about 125 theatres, as well as others to be secured, is to be provided through issuance of $750,000 additional optional six per cent convertible debentures due in 1939 and 156,- 710 additional common shares. Application has been made to list these securities on the New York Stock Exchange. Chains acquired are the Federal Theatres Co., operating 10 theatres in Chicago; the Appel Amusement Co. and in turn the Appel Theatre Circuit, operating jointly 10 thea- tres in central Pennsylvania, and the Cres- cent Theatre Circuit. Forty-four theatres and four sites in the Crescent circuit will be acquired outright, 19 theatres and two sites will be owned in fee and 26 theatres and one site will be held under lease. The Crescent company operates in Kentucky. Alabama and Tennessee. The Heins Theatre Circuit, with four the- atres in Virginia ; the Burroughs & Boas Theatre Circuit, with seven theatres in Mas- sachusetts; the Mid- West Theatre Circuit. with seven theatres in Oklahoma City, and other theatres in New York, New Jersey, Pennsylvania, Ohio, West Virginia, Wis- consin and California were also acquired, as was the Harris circuit of 27 Pennsylvania houses. Warners is reported dickering or to have closed for the W. C. Hunt houses at W'ild- wood and other New Jersey beach resorts, for John Snyder's three houses at Potts- town, Pa., houses at Salem and Pitman. X. J., and the Tower, West Philadelphia. The Hawthorne, Newark, was bought for $251 1.000. July 19, 19 3 0 Motion Picture News 33 Big Gains in Population of Country Towns Shown By New Census Analysis Gains Over Losses in First 5,003 Country Towns Reporting Census Figures -Towns Showing Gain- Towns Showing La State Alabama Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Idaho Illinois Indiana ...r Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts .. Michigan Minnesota Mississippi Missouri Montana Nebraska N'ew Hampshire.. Xew Jersey New Mexico New York North Carolina.. North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island. . . . South Carolina.. South Dakota... Tennessee Texas Utah Vermont Virginia Washington West Virginia... Wisconsin Wyoming 100 16 96 119 54 54 13 34 110 28 339 172 273 135 107 74 82 35 90 158 162 95 145 28 182 69 89 18 227 110 61 206 181 29 392 9 62 99 102 260 7 21 84 42 83 145 III 13 3 § is 14 66 110 31 40 10 31 75 12 165 94 129 69 84 58 56 23 80 114 82 79 79 17 116 46 83 15 170 103 42 138 116 24 322 8 48 51 82 176 3 13 69 22 60 80 4 3 23 16 1 9 20 6 48 27 49 29 17 12 1 8 1 37 37 22 22 7 61 1 11 5 47 8 27 32 42 7 32 9 29 19 50 3 19 22 12 20 5 14 30 2 55 34 38 22 35 19 29 11 32 46 18 29 28 9 38 28 24 2 54 57 11 56 34 7 114 1 16 14 27 62 2 7 20 10 35 26 2. 22 3 11 26 2 7 1 3 11 1 29 15 18 7 13 8 11 2 20 8 17 13 14 1 13 11 16 3 21 18 19 17 6 58 2 10 6 6 34 i 12 3 4 11 © © © 2 5 © 3 7 21 1 7 1 2 9 1 11 7 9 4 9 9 7 1 10 9 4 *2 2 5 3 13 7 1 37 3 4 14 10 1 2 1 2 3 3 1" 2 6 25 8 6 2 3 4 2 22 11 15 7 1" 10 8 1 17 IS 8 6 11 "2 4 27 2 35 13 3 23 15 6 81 2 9 2 16 20 i 11 2 11 7 1 -2 ? at; 1% a.— 47,149 9,814 24,934 146,733 14,657 14,528 3,792 23,184 34,272 4,679 80,2% 24,862 14,663 19,904 47,476 45,871 17,118 6,111 39,189 45,840 22,148 32,702 26,070 5,986 19,715 9,371 129,446 13,348 348,646 61,682 8,140 93,591 80,142 14,623 222,173 4,899 32.561 6,976 57,299 133,691 729 1,719 76,363 8,607 47.637 18.882 2,858 - ■So © 0 0 c* ss H 0 ^ ~ C4 30 9 23 14 3 3 35 16 174 78 43 144 88 66 23 16 26 12 10 44 80 16 66 11 66 2;, 6 3 5" 7 19 68 65 70 1 14 48 20 34 4 8 15 20 23 65 39 9 4 1 3 25 51 4 45 2 "2 20 2 10 31 29 3 18 33 4 38 1 3 3 11 8 41 2 9 3 2 18 4 63 22 43 19 10 5 17 18 23 7 19 1 18 13 1 1 20 4 9 23 24 2 51 ii 15 II 28 1 3 10 4 8 18 1 S© © © ^© ©. °. 12 3 3 ■ 1 = — 3,083 3,930 6,250 1,828 6,942 1,066 261 458 5,966 5,179 24.891 10.681 12.735 12,331 3.7% 4,919 2,970 2,635 1,874 6,188 7,399 b.444 9.540 2,027 5,419 4,999 2,312 1,380 6.814 647 1,530 10,601 28.819 651 15.784 716 1,511 15.215 3,285 26,495 711 1.513 1.224 3.861 4,853 C.567 1,655 £ 1 o « S3 &£ it o 44.U.6 6,884 18,684 144.905 7,715 13,462 3.531 22,726 28,306 Si 10 55,405 14,181 1,928 7.573 43.680 40.952 14,148 3,476 37.315 39,652 14,749 J'..J = S 16.530 3,959 14,296 4,372 127,134 11,968 341.832 61,035 6,610 82.99C 56.323 13,972 206,389 4.183 31,050 8,239 54.014 107,196 18 206 75.139 4.746 42.784 12,315 1,203 Total 5.003 3,395 8511,216 534 282 502 2.145.076 1.608 746 585 164 54 59 285.955 1,869.860 8.739 Excess of population gains over losses in 5,003 country towns, as shown by the 1930 census — 1,861,121. 101,000 Tickets Given Away by Seattle House Patrons of B. & K. Loop Houses Get Gratis Parking Seattle — The greatest distribution of "du- cats," 101,000, ever attempted in this city, was made this week by the New Orpheum in an effort to bolster summer business. The distribution was made via the "Seat- tle Buyers' Guide," a local weekly newspa- per of the "shopping news" style distribut- ed free to the 101,000 home-owners and apartment residents of this city. Each copy of the newspaper, left on every city doorstep, contained a fancy two- color coupon entitling the holder to one free admission to the New Orpheum when ac- companied by one paid admission. There were no strings to the offer. Tickets were good at any performance, matinee or evening, and apparently had no time limit. Chicago — Publix-B. & K. this week in- augurated a free auto parking plan for all patrons of the circuit's Loop houses. The motoring movie fans may leave their cars at the North Loop Motoramp any time be- tween 11 A. M. and midnight; bring their parking check to the theatre and have it stamped at the box-office and claim their car later without charge. The motoramp is convenient to four of the circuit's Loop houses, but is five blocks removed from McVickers theatre. The Loop parking problem is either a troublesome or an expensive one to theatre patrons, and this move, offering the solu- tion it does, is considered to be in the nature of a coup on the part of Publix-B. & K. Urban Trend Indicated at Start Offset; 3,395 Small Towns Show Increase Country towns are gaining in population, despite popular belief, an analysis of 1930 census returns shows, according to the American Press Ass'n., which has prepared a chart by states to back up its contention. First census returns had shown a definite urban trend, and the impression was gained that country towns as a whole were losing population. In its effort to obtain the truth of the matter, the American Press Ass'n. analyzed the census figures of the first 5,003 towns reporting, which showed that country towns, as a whole, are gaining in population, the association declares. The gain for 3,395 of the 5,003 towns is 2,145,076, according to the analysis, while the loss of the other 1,608 towns is only 283,955. The net gain for the 5,003 towns, therefore, is 1,861,121, it is pointed out. The analysis included country towns ranging from less than 1,000 to 5,000 popu- lation inclusive. Alexander Industries . Loss $288,076 for 1929 Colorado Springs, Colo. — Consolidated net loss of $288,076 after expenses, inven- tory, obsolescence, write-offs, etc., is re- ported by Alexander Industries, controlling Alexander Film Co., producer of industrial films, and Alexander Aircraft Co., for the year ended Dec. 31, 1929. Balance sheet as of December 31, 1929, shows current assets of $1,538,517 and cur- rent liabilities of $526,246. Capital stock outstanding consists of 5,888 shares (par $100) of 8% preferred and 300,000 no-par shares of common stock. Capital stock of subsidiary corporations outstanding amount- ed to $40,562. Elsie Janis* Mother Dies at Hollywood Hollywood — Death has written finis to one of the most famous companionships in screen and stage history with the passing of Mrs. Janis E. Bierbower, mother of El- sie Janis. She had remained with her daughter throughout the latter's professional career, and their association is regarded as having furnished the plot for "Mother Knows Best." During the war, when Miss Janis entertained soldiers at the front, her mother secured a special permit from the government to accompany her daughter. N.W. to Play Golf Minneapolis — Exhibitors and exchange- men of the northwest will compete in the annual golf tourney, scheduled for July 19 at Detroit Lakes, Minn. The event will last two days, closing with a barbeque. 34 .1/ o t i o ii P ic t u r e News July 19, 19 3 0 Clara Bow's Navy Film Dies at L. A., "Angels" in Lead Los Angeles — It may be the publicity she's been receiving as the result of her "love" affair, or it may be any number of other things, but the nosedive taken by Clara Bow's "True to the Navy'' in the brand new Hollywood Pantages is the news of last week so far as the local picture rialto is concerned. Miss Bow's new film pulled only $8,800 to the ticket window, vieing with "Bright Lights" at Warners' Down- town as the week's prize turkey. "Hell's Angels" and "The Big House" continue to lead the procession among Hollywood and Los Angeles first runs, the two big money-getters running away from strong opposition in a week of hot weather, which sent many to beaches and mountains. Howard Hughes' air film, being presented by Sid Grauman at the Chinese in Holly- wood, got first money with a take of $26,- 000 on its seventh week, holding up well from its sixth weeks' gross of $28,500. M-G-M's "The Big House" dropped sharply from its second week's gross of $23,500, getting $15,900 on the week. At that, this was big intake for the Fox Cri- terion, getting the picture a rating of 159 per cent. The only other Los Angeles house to finish above par was the Carthay Circle with "So This Is London," the Will Rogers film copping a 105 per cent rating. Hollywood's only attraction other than "Hell's Angeles" to enjoy anything like a big week, was Warners' Hollywood, which got $16,000 for a rating of 114 per cent. "Oh ! Sailor, Behave" was the picture, but a big share of the draw is credited to the stage shows. "HELL'S ANGELS" (Caddo) GRAUMAN'S CHINESE— (2,023), 7th week, 7 days, twice daily, 75c to $1.50. Other attractions: Sid Grau- man prologue. Gross: $26,000. Rating: 163%. "SO THIS IS LONLON" (Fox) FOX CARTHAY CIRCLE— (1,650). 4th week, 7 days, twice daily, 75c to $1.50. Other attractions: Abe Lyman and band, Movietone news. Gross: $13,- 100. Rating: 105%. "GOOD INTENTIONS" (Fox) LOEWS STATE— (2,418), 7 days, 35c to 65c. Other attractions: Fanchon and Marco "Green Devil" Idea Perry Aaskam, talker comedy, Movietone and Metre-tone news. Gross: $21,000. Rating: 78%. "DANGEROUS NAN McGREW" (Para.) PARAMOUNT— (3,596), 7 days, 35c to 65c. Other attractions: Mack Sennett comedy ("Trip to Egypt"), Paramount Sound news, Milton Charles organ con- cert. Gross: $19,500. Rating: 78%. "BIG HOUSE" (M-G-M) FOX CRITERION— (1,652), 3rd week, 7 days, 35c to 65c. Other attractions: Charlie Chase in "Fast Work," Movietone news. Gross: $15,900. Rating: 159%. "THE CUCKOOS" (Radio) GRAUMAN'S EGYPTIAN (1,800), 7 days, 35c to 65c. Other attractions: Talker comedy, Ben Bernie and band, Movietone news. Gross: $5,400. Rating: 72%. "OH! SAILOR, BEHAVE" (Warners) WARNER BROTHERS HOLLYWOOD— (3,000), 7 days, 35c to 65c. Other attractions: Larry Ceballos revue. Vitaphone Varieties, sound news, symphony orchestra. Gross: $16,000. Rating: 114%. "ANYBODY'S WAR" (Paramount) UNITED ARTISTS (2,100), 1-t week, 7 days, 35c to 75c. Other attractions: Tom Tcrriss' "Drums of I' i " sound novelty, Paramount sound news, (lay lord Cartel organ concert. Gross: $12,800. Rating: 95%. "BRIGHT LIGHTS" (F. N.) WARNER BROTHERS DOWNTOWN— (2,400), 2nd week. 7 days. 35c to 65c. Other attractions: Vita- phone Varieties ("The Potters"), sound news. Gross: $8,500. Rating: 57%. "MIDNIGHT MYSTERY" (Radio) R-K-O— (2.700), 7 days, 35c to 65c. Other attrac- tions: R-K-O vaudeville, talker comedy, Pathe sound news. Gross: $12,200. Rating: 76%. "LAWFUL LARCENY" (Radio) OR PHEUM— (2,750), 7 days, 35c to 65c. Other at- Lukewarm "SONG OF THE FLAME" Refrigerated —Ad in N.Y.Eve. World. Fanchon and Marco Book Yakima House Seattle — Addition of one more city in the Pacific Northwest to play the Fanchon & Marco stage "ideas" was announced here last week by local booking officials for the producing company. Effective this month, the Capitol Theatre in Yakima will show the revues for two days each week. Under the revised routing, now becoming effective, the acts will close in Seattle as usual on Wednesday night, lay off in this city on Thursday, and then proceed to Yakima for Saturday and Sunday performances. From Yakima they will proceed to Denver on the first lap of their journey to the East Coast. The "Box o' Candy" idea will be the first to add Yakima to the route list. Savage Feted at Dinner Hoboken, N. J. — Citizens here on Mon- day tendered the first Prosperity League dinner to A. W. Savage, lessee and owner of the Rivoli, at which was formed a per- manent organization for the purpose of put- ting the "Big 'B' of Big Business Back in the Business of Hoboken." The film "In- gagi" was shown. Henry Needles Appointed Zone Mgr. for Warners Hartford, Conn. — With the transfer of the Schuman-Dolgin circuit here to War- ners, the latter have appointed Henry Needles zone manager. Warners now have nine theatres here. Germany to Halt Flood Of "Cheap Foreign" Films Berlin — All foreign films must hereafter be submitted to a newly created censorship board which has been appointed to stop the flood into Germany of "cheap foreign" films. Southern Amusement Co. Planning Another Theatre La Fayette, La. — i he Southern Amuse- ment Co., which operates the Jefferson, is to erect a new 1,200-seater here. Herman J. Duncan of Alexandria, La., is preparing the plans. Danziner on New Post Cincinnati, O. — William A. Clark, for right years director of advertising and pub- licity for the Libson interests here, and acting in the same capacity for R-K-O after that company acquired the circuit re- cently, has resigned. He is succeeded by William E. Danziger. tractions: Talker comedy and Pathe sound news. Gross: $11,000. Rating: 69%. "ONCE A GENTLEMAN" (Sono Art) CALIFORNIA— (2,000), 7 days, 25c and 50c. Other attractions: Talker comedy, soud news. Gross: $5,- 000. Rating: 67%. "TRUE TO THE NAVY" (Para.) PANTAGES HOLLYWOOD (3,000), 7 days, 40c to <>5o. Other attractions: Fanchon -.Ma ion "Idea In Blue." Kerekjarto, Movietone news. Gross: $S,800. Rating: 59%. 4Rogue Song' Dives As 6Dawn Patrol' Clicks in N. Y. Flop of "The Rogue Song" at the Roxy, where it is threatening to skid the house to a new low. and the big business being done by "The Dawn Patrol" at the Winter Garden where it replaced "Numbered Men" featured the week along Broadway. In spite of some good summer show weather. "The Rogue Song," playing pop prices after its $2 run at the AstoV, could get only $61,000 on its first five days. The other new entry on the street was "Anybody's War," which sliced two days off the fifth week's gross of the Byrd film, the two garnering $21,300 on the week. The Capitol is doing business with "Let Us Be Gay," after having a good week with Lon Chaney's "Unholy Three." Paramount has another western in "A Man from Wyom- ing," which doesn't seem to be getting the dough that Clara Bow drew last week. "Holiday," last week's big hit, is con- tinuing strong at the Rivoli. The Strand looks weak with "Sweet Mama," and the Globe appears so-so with "Lawful Larceny," after a good week with "Inside the Lines." "The Big House" seems to be hitting on a pretty even keel. "Swing High" on Wed- nesday bowed out of the Cohan after a fair- ly successful run of three weeks, with Pathe leasing the house. Last week's estimated takings : "BIG HOUSE" (M-G-M) ASTOR — (1.120), 50c-75c-$l-$1.50-$2, 3rd week. Other attractions: Comedy "College Hounds," news- reel. Gross: $22,693. "THE UNHOLY THREE" (M-G-M) CAPITOL— (4,700), 35c-50c-75c-$1.50, 7 days. Other attractions: Overture, Hearst Metrotone news, Capi- tol presentation, "Fred Waring's Pennsylvanians." Gross: $71,315. "ALL QUIET ON THE WESTERN FRONT" (U.) CENTRAL — (922), 5Oc-75c-$l-$1.5O-$2.50. 7 days, 11th week. Other attractions: None. Gross: $17,762. "LOVE AMONG MILLIONAIRES" PARAMOUNT— (3,700), 40c - 50c -65c- 85c -$1, 7 days. Other attractions: Overture "Spirit of Independence," vaude. "Sportland"; comedy, "Stage Door Knights"; newsreel. Gross: $70,400. "BYRD AT THE SOUTH POLE" (Para.) RIALTO— (1,904), 40c-50c-85c-$l, 5 days. Other at- tractions: Comedy, "Insurance"; "Kandy Cabaret," cartoon, "There Will Be A Hot Time In the Old Town To-Night." Gross: $21,300. "HOLIDAY" RIVOLI— (2,103), 35c-50c-65c-$l, 7 days. Other at- tractions: "The Cockeyed News" with Eddie Cantor; comedy, "Sing You Dancers"; newsreel. Gross: $41,500. "ON THE LEVEL" ROXY— (6,200), 50c-75c-$l-$1.50. 7 days. Other at- tractions: Overture, "Pique Dame," Hearst Metro- tone news and presentation. Gross: ? "SWEETHEARTS AND WIVES" (F. N.) STRAND— (3,000), 35c-50c-60c-85c-$l. 7 days, 2nd week. Other attractions: Eddie Buzzell in "The Royal Fourflusher," short "Liar of Change How," cartoon "Sinking in the Bath Tub." Gross: $22,429. "NUMBERED MEN" (F. N.) WINTER GARDEN— (1.493L 35c-50c-65c-$l, 4 days. Other attractions: Comedy For Sale," The Potters in "What a Life!" shorts "Taxi Talks," "Devil's Parade," Max Schmeling short. Gross: $23,628. "SWING HIGH" (Pathe) GEO. M. COHAN— (1.000). 35c-50c-75c, 7 days. Other attractions: Comedy "Big Hearted"; Pathe news and Pathe Audio Review. Gross: $7,900. Cincy May Make Theatres Use Emergency Lighting Cincinnati — On account of city electric current having failed to function for half an hour at one of the suburban houses, city officials are agitating the question of re- quiring all picture houses to have independ- ent lighting facilities. July 1 9, 1930 M o t i o it P i c t it r c A* e w s 35 "Big House" Good For $50,800 1st Week of Chi Run Oh, Joy I Hollywood — Jack Oakie, Paramount comedian, will henceforth carry the nickname of "America's Joy Friend" in company advertising. Chicago — Cool, pleasant weather and a neat assortment of box-office pictures sent the Loop to one of its best business weeks of the summer. Grosses at most houses compare favorably with the banner weeks of last winter. •The Big House" (M-G-M) set a new record, taking $50,800 (155%) in the last seven of its first ten days at McVick- ers. The management expects it to hold up for a total of three weeks, when it will be replaced (July 25) by "Journey's End" (Tiffany). The war picture had two weeks as a roadshow in the Loop during May, hence its McVickers' booking will consti- tute its first run at popular prices here. "Richest Man in the World" (M-G-M) was good for $16,700 (150%) in its second week at the Woods but was shunted out, regardless, by an earlier booking of "Law- ful Larceny" (Radio). "All Quiet on the Western Front" (U.), playing its second week at the Garrick and sixth week in the Loop, was good at $11,900 (135%). This Shubert house hopes to hold the war pic- ture until the legit season reopens, when it will return to stage policy. The United Artists enjoyed unaccustom- ed prosperity with "Song o' My Heart" (Fox), which drew heavily on the city's large "harp" population to get $28,600 (130%) in its first week. "With Byrd at the South Pole" (Par.), which had begun to sag at the opening of its third week, was appreciably revived by Admiral Byrd's pres- ence in the city. It picked up over the week-end and managed $26,000 (130%), which took it into its fourth week. Also on the right side were the Castle and Or- pheum. The former got $6,100 (200%) in its first week with "Ingagi" (Indie), which has had nine Loop weeks at the Garrick. The Orpheum, with "Back Pay" (F.N.) in on a "pink" permit, hit its best figure in weeks— $6,500 (100%). Others were slightly off, with the Orien- tal trailing with $28,700 (55%). "Sweet- hearts and Wives" (F.N.) was the feature. "INGAGI" (Congo Pictures) CASTLE— (300), 60c. 1st week here, 10th in Loop. Other attractions: newsreel. Gross: $6,100. Rating: 200%. "THE UNHOLY THREE" (M-G-M) CHICAGO— 3,940), 35c-85c, 7 days. Other attrac- tions: stage show, comedy, newsreel, novelty short. "Chaney Talks"— but not money, here. Gross: $37,100. Rating: 82%. "ALL QUIET ON THE WESTERN FRONT" (U) GARRICK— (1,259), S0c-75c, 6th week in Loop. House hopes to hold this one until legit season re- opens, when it abandons pictures. Gross: $11,900. Rating: 135%. "THE BIG HOUSE" (M-G-M) McVICKERS— (2,284). 35c-85c, 2nd week. Other attractions: Comedy, newsreel, musical short. Sched- uled to be replaced July 25 by "Tourney's End" (Tif- fany) for its first time here at pop prices. Gross: $50,800. Rating: 155%. All-time record. "ON THE LEVEL" (Fox) (2nd time in Loop) MONROE-(962i. 25c-40c, 7 days. Other attrac- tions: 30 minutes of newsreel, comedy. Gross: $3,100. Rating: 60%. "SWEETHEARTS AND WIVES" (F.N.) ORIENTAL— (3,900). 35c-85c, 7 days. Other at- tractions: Stage show, organ, comedy, newsreel, novelty short. House lias tough time making the Heat a Break for Omaha; Lead for Dix with $18,125 Omaha — The hottest week that Omaha ha-- experienced for 15 years was a break for the box-offices. With the mercury past 100 most of every day, the theatres were the only cool places in town. High mark for the week was 104 degrees. Dix's following among the flappers gave the Orpheum a great week with "Shooting Straight" (Radio). Gross ran to $18,125, 125%. Peter Higgins, radio singer, and Davidson's Louisville Loons headed the R-K-0 stage bill. After a week at the Paramount, "With Byrd at the South Pole" (Par) continued to pull good business at the State for the first half. Got $2,415, or 115%. "In the Headlines" (W.B.), last half, brought $2,- 025. 90%. Powell is always a cinch here. "Shadow of the Law" (Par) gave the World a 110'',: week, totalling $10,450. Paramount slipped to 90% with "Border Legion" (Par). Did $7,650. "SHOOTING STRAIGHT" (Radio) ORPHEUM (RKO— (3,000), 25c-60c, 7 days. Othei attractions: Peter Higgins and 4 R-K-0 acts, Pathe news, fable and comedy. Gross: $18,125. Rating: 125%. "BORDER LEGION" (Paramount) PARAMOUNT (Para-Publixl — 2,900), 25c-50c, 7 ■ lays Other attractions: Paramount news, organ and comedy. Gross: $7,650. Rating: 90%. "SHADOW OF THE LAW" (Paramount) WORLD (Para-Publix)— (2,500), 25c-60c, 7 days. Other attractions: Four acts Publix vaudeville, Ted Mack and band, Paramount news and shorts. Gross: $10,450. Rating: 110%. "WITH BYRD AT THE SOUTH POLE" (Para.) STATE (Para-Publix)— (1,200). 25c-40c. 3 days. Other attractions: Universal news, novelty and com- edy. Gross: $2,415. Rating: 115%. "IN THE HEADLINES" (W. B.) STATE (Para-Publix) — (1,200), 25c-40c. 4 days. Other attractions: .Universal news, novelty and comedy. Gross: $2,025. Rating: 90%. grade without a name draw when Loop competition amounts to anything. Gross: $28,700. Rating: 55%. "BACK PAY" (F. N.) ORPHEUM— (762). 25c-50: 7 days. House did its best business in months with this picture, in on a "pink." Gross: $6,500. Rating: 100%. "WILD COMPANY" (Fox) PALACE— (2.509), 35c-85c, 7 days. Other attrac- tions: 6 acts of vaudeville, headed by five Hunters (new world's endurance flying record holders). The Hunters may be eagles on the outside but they're only English sparrows in a theatre. Helped the draw verv little. Gross: $22,300. Rating: 90%. "WITH BYRD AT THE SOUTH POLE" (Para.) ROOSEVELT— (1,591), 35c-8Sc, 3d week. Other at- tractions: Comedy, newsreel, musical short. Byrd's visit in city helped this when it was preparing to sag. Held over as a result. Gross: $26,000. Rating: 130%. "THE FALL GUY1' (Radio) STATE-LAKE— (2,776). 35c-75c, 7 days. Other at- tractions: 5 acts vaudeville, newsreel, novelty short. Gross: $18,500. Rating: 70%. "SONG O' MY HEART" (Fox) UNITED ARTISTS— (1,700), 35c-85c, 1st week. Other attractions: Comedy, newsreel, novelty short. Best business house has had in some time. Gross: $28,600. Rating: 130%. "RICHEST MAN IN THE WORLD" (M-G-M) WOODS— (1,166). 35c-75c. 2nd week. Other attrac- tions: Comedy, cartoon, newsreel. Two weeks of nice business for this one, but forced out by a book- ing of "Lawful Larceny" (Radio), which replaced. Gross: $16,700. Rating: 150%. Gish Film Nearly Doubles Gross at Valencia Balto. Baltimore — The highest rating for the week was obtained 1>> Loew's Valencia, where "One Romantic Night," starring Lil- lian Gish, was shown. This picture caught on well with the public and did approxi- mately $6,500 for the week, making the rating for this house run up to 186%. It could be seen that patrons like Miss Gish in her new style of acting and they enjoyed the play as a whole, especially the work of Marie Dressier, who now has a big follow- ing here. It is a pity the picture was not offered in a larger house. Considering the time of year, the large theatres had a very good week. Another picture which the public liked immensely was "Young Man of Manhattan," with the Capitol stage unit, "Hit Bits of 1930," which did $20,800, giving it a rating of 99%. This was at Loew's Century. Then, at Loew's Stanley, "The Texan," with Gary Cooper, went over nicely with a rating of 93%, giving this house a gross of $16,300. The surprise of the week was the gross done by "White Cargo" at the Auditorium where business has been rather dull during the season. This picture, offered on a grind policy with' 25 to 50 cents admissions, rated 65 per cent on the week, which figured at about $3,575. Weather: Clear with variable temperatures ranging from very hot to cool with showers Friday afternoon First runs: "White Caroo," Auditorium; "Young Man of Manhattan," with the Locw-Capitol static unit. "Hit Bits of 1930," Loew's Century; "With Byrd at the South Pole" in its second consecutive week at Keith's; "In the Next Room," Warners' Metropolitan : "Women Everyivhere," New; "The Texan" 1, Stanley; "One Romantic Night," Loew's Valeinui "The Devil's Holiday," Loezu's Parkway. "YOUNG MAN OF MANHATTAN" (Paramount) LOEW'S CENTURY— (3,221). 25c-60c, 6 days. Other attractions: Metrotone news, Harry Langdon in "The Fighting Parson" (comedy), "Hit Bits of 1930" with Leavitt and Lockwood, stage unit; orchestra, organ. Gross: $20,800. Rating: 99%. "THE TEXAN" (Paramount) LOEW'S STANLEY— (3.654). 25c-60c, 6 days. Other attractions: Metrotone news, Harry Langdon in "The Head Guy" (comedy), Pathe Audio Review, organ. Gross: $16,300. Rating: 93%. "ONE ROMANTIC NIGHT" (United Artists) LOEW'S VALENCIA— (1,500), 25c-35c. 6 days. Other attractions: Metrotone news, "The Bearded Lady" (Paramount comedy), Sportlight, "In the Good Old Summer Time" (Paramount song reel). Gross: $6,500. Rating: 186%. "DEVIL'S HOLIDAY" (Paramount) (Shown uptown after one week at the Stanley, downtown.) LOEW'S PARKWAY— (1,092). 25c-35c, 6 days. Other attractions: Metrotone news, "Desperate Sam" (comedy), "Frolicking Fish" (cartoon). Gross: $4,600. Rating: 104%. "IN THE NEXT ROOM" (F.N.) METROPOLITAN— (1,500), 15c-50c. 6 days starting Saturday. Other attractions: Silent Kinograms, "Nile Green" and "Office Steps," (Vitaphone Varieties), organ. Gross: $3,000. Rating: 50%. "WITH BYRD AT THE SOUTH POLE" (Para.) (Second consecutive week) KEITH'S— (3.016), 25c-50c, 6 days beginning Friday. Other attractions: "America or Bust" (Pathe com- edy), Pathe news. Gross: $5,800. Rating: 72U%. "WOMEN EVERYWHERE" (Fox) NEW— (1,5003, 25c-50c. 6 days. Other attractions: Fox Movietone news, "Honk Your Horn" (comedy). "Screen Snapshots." Gross: $6,000. Rating: 60%. "WHITE CARGO" (W. P. Film Co., Ltd.) AUDITORIUM— (1,600). 25c-50c. 6 days. Other at- tractions: Universal news. "Hot Tips" (Trio comedy). Gross: $3,575. Rating: 65%. Henley Back on "U" Lot Hollywood — Hobert Henley has returned to the Universal fold, where he acted and directed over a long period. 36 .1/ o l io n P if t ii r c X e w s July 19 , 193 0 New Matrimonial Ballad The oft-married and celebrated Peggy Hopkins — never mind the sur- name!— has now been honored by a new song, entitled "Peggy, the Peo- ple's Joyce." — Film Fun. Rogers Clings to No. 1 Spot Among Frisco 1st Runs San Francisco — Heavy fog, winds and cool weather sent patrons running to the theatres instead of the country. Vacations in schools and offices brought crowds to the theatres all over the city, both afternoons and evening. "So This Is London," which was moved from the Fox to the Warfield, continued to draw. The Warfield reported $27,000 gross for the week at a 160% rating. This was the big rating for the week. "The Big Pond," shown for a fourth week at the St. Francis, continued to pull. Its gross re- ceipts were $11,100 and its rating 108%. Three other theatres did 100% or more. "With Byrd at the South Pole," at the Cali- fornia, was shown for a second week at a gross of $14,000, or 100%. "Runaway Bride" at the Golden Gate drew a. Monday night audience which was largest in 21 weeks. "White Cargo" will be shown a fourth week at the Davies, since it is continuing to draw. "Ingagi," previously shown at other houses in the city where it had had some trouble, was brought back and shown at the Premier to crowds. One reason for good business was mid- night shows. Weather: Heavy fog and winds. Opposition: "The Unholy Three," Fox; "So This Is London," Warfield; "The Big Pond," St. Francis; "A Man from Wyoming," Paramount; "With Byrd at South Pole," California; "Hearts in Exile," Casino; "The Golden Dawn," Embassy; "White Cargo," Da- vies; "Runaway Bride," "Golden Gate." "THE UNHOLY THREE" (M-G-M) FOX— (5,000), 50c-65c-75c-$l, 7 days. Other attrac- tions: Walt Rocsner, overture, Fox talking news, Fanchon & Marco's stage revue. Gross: $30,000. Rating: 100%. "SO THIS IS LONDON" (Fox) WARFIELD— (2,700), 50c-65c-90c, 7 days. Other attractions: "Vagabond Director" travel talkie, "Drums of Fear," Hearst Metrotone and Fox Movie- tone news. Gross: $27,000. Rating: 160%. "THE BIG POND" (Paramount) ST. FRANCIS— (1,400), 35c-60c-90c. 4th week. Other attractions: Larie de Pries' Band, "Campus Crushes," "Dresden Dolls," Paramount sound news. Gross: $11,100. Rating: 108%. "MAN FROM WYOMING" (Paramount) PARAMOUNT— (2,700), 35c-50c-65c-$l, 7 days. Other attractions: Gourfain's production. "Northern Nites"; "Honk Your Horn." comedy; Yvette and "Boquet of Beauties"; Dinah Mayes, blues singer. Gross: $10,100. Raring: 78%. "WITH BYRD AT SOUTH POLE" (Paramount) CALIFORNIA— (2,200), 35c-50c-90c, 2nd week. Other attractions: Bobby Rosburg, 3-ycar-old golfer. Gross: $14,000. Rating: 100%. "HEARTS IN EXILE" (First National) CASINO— (2,400), 40c-60c, 7 days. Other attractions: "Hunting Tigers in India"; news. Gross: $12,000. Rating: 100%. "THE GOLDEN DAWN" (Warners) EMBASSY— (1,400), 50c-6Sc-90c, 7 days. Other at- tractions: Laborious Hauptman and his Embassy Melody Artists, with Raymond Malone, guest violin- ist;, news. Gross: $9,000. Rating: 90%. "WHITE CARGO" (W. P. Films) DAVIES— (1,150), 35c-50c, 7 days. Other attrac- tions: Comedies; Universal-Chronicle newscasting. Gross: $8,500. Rating: 95%. "RUNAWAY BRIDE" (Radio) GOLDEN GATE— (2,500), 30c-40c-50c-65c. 7 days. Other attractions: Pathe Sound news; Crosby's Cor- ner, comedy; vaudeville. Gross: $16,000. Rating: 110%. "Ingagi9' Tops 'Em All in Oklahoma City; Does $7,000 Oklahoma City — "Ingagi" walked away with honors last week in Oklahoma City. The jungle picture, shot at from various by- lanes and charged a fake, finished its seven days at the Empress with $7,000, or a rating of 125 per cent. The weather here was fair, although a trifle too hot to make theatre managers chortle with delight. Business, as a rule, was, therefore, fair. Weather: Fair and warm. Opposition: "A Man from Wyoming," Criterion; "In Gay Madrid," Capitol; "White Cargo," Palace; "Sisters," Orpheum; "Cheer Up and Smile," Liberty; "Ingagi," Empress; "Medicine Man," Orpheum. "A MAN FROM WYOMING" (Paramount) CRITERION— (2,000), 25c- 50c, 7 days. Other attrac- tions: Paramount News, "Accidents Will Happen," "Pretzels." Gross: $5,500. Rating: 110%. "IN GAY MADRID" (M-G-M) CAPITOL— (1,200), 25c-50c, 7 days. Other attrac- tions: Metrotone news, Eddie Cantor in "Insurance." Gross: $6,000. Rating: 115%. "WHITE CARGO" (W. P. Films) PALACE— (750), 25c-50c, 7 days. Other attractions: Vitaphone shorts. Gross: $3,500. Rating: 95%. "SISTERS" (Columbia) ORPHEUM— (1,500), 25c-50c. 4 days. Other attrac- tions: Pathe news, R-K-O vaudeville. Gross: $3,200. Rating: 100%. "CHEER UP AND SMILE" (Fox) LIBERTY— (1,800), '25c-50c, 7 days. Other attrac- tions: Fox Movietone News, talking comedy. Gross: $5,000. Rating: 90%. "INGAGI" (Congo) EMPRESS— (1,200), 25c -50c. 7 days. Other attrac- tions: LIniversal News. Mickey Mouse in "Carnival Kid." Gross: $7,000. Rating: 125%. "MEDICINE MAN" (Tiffany) ORPHEUM— (1,500), 25c-50c, 3 days. Other attrac- tions: Pathe News, Fanchon & Marco's "Uniform" Ideas. Gross: $3,000. Rating: 90%. Current Simile As hard to recall as the name of the "Greatest All Talking, All Sing- ing Picture" you saw last year. — The Pathfinder Providence Lead To 'Unholy Three9; Gross is $19,500 Providence — Hot weather and the circus put a crimp into the bankrolls of exhibitors here, most houses reporting only fair busi- ness. Loew's State, at a gross of $19,500, was the best bread-winner with "The Un- holy Three," with the new Paramount a strong second at $13,800. The R-K-0 Vic- tory had a good week. The R-K-0 Albee, as well as the Majestic, felt the general de- pression. Weather: Hot. rain. Opposition: Circus, Carlton stock, legit. Films,. Loew's Slate. "The Unholy Three;" R-K-0 Victory, "So This Is London." Maiestic, "Fox Movietone Follies of 1930," R-K-0 Albee, "Rough Romance," vaude Paramount, "The Social Lion." "FOX MOVIETONE FOLLIES" (Fox) MAJESTIC— (2,400), 15c-50c, 7 days. Other attrac- tions: "Down With Husbands," Travel Talks, Mickey Mouse comedy. Gross: $9,500. Rating, 90%. "THE SOCIAL LION" (Para.) PARAMOUNT— (2,300), 15c-50c, 7 days. Other at- tractions, "That Red Headed Hussie," Queen Bee of Her Set," Joe Alexander's Organlogue, "Hot Dogs," "Toys." Gross: $13,800. Rating: 95%. "SO THIS IS LONDON" (Fox) R-K-O VICTORY— (1,600), 15c-50c, 7 days. Other attractions: "Two Fresh Eggs," Pathe Sound News," "Lair of Changhow," Tom Terriss Travelogue. Gross: $9,000. Rating: 98%. "THE UNHOLY THREE" (M-G-M) LOEW'S STATE— (3,800), 15c-50c. 7 days. Other attractions: Benny Rubin in "The General." "Fifty Million Husbands," Screen Snapshots, Audio Revue, Hearst Metrotone, Joe Stoves' organlogue. Gross: $19,500. Rating: 90%. "ROUGH ROMANCE" (Fox) R-K-O ALBEE— (2,300), 25c-75c, 7 days. Other at- tractions: Five acts of vaudeville headed by Rita Burgess Gould. Gross: $9,000. Rating: 90%. Golf Bug Hits B. O. At Mpls. with All Clubs in the Bag Minneapolis — With the town goofy over golf, the National Open Golf Tournament, which was held at the Interlachen Club here and which was given with a cast of great and near-great stars of the Scotch game, hit the box-offices of the local theatre., with every club known to the game. And if that wasn't enough to give house managers gray hair, a heat wave, which topped 100 de- grees in the six days in which it held the city, wrecked what hopes the theatres had of making any kind of a profit on their week's offerings. The Minnesota had the best take of the group. It showed "The Border Legion" to a gross of $22,000, giving the house a 60% rating. The Orpheum could only rate 50% and a gross of $14,500 on "Good In- tentions." The Century, which was making heavy dough on "With Byrd at the South Pole," which was playing for a second week at the house, was ordered to jerk the film and open Thursday with "The Unholy Three." The house hit the rate column at the 90% mark. It grossed $9,000. The State showed "The Bad One" to a 60% gross, or a take of $6,000. The Lyric showed "Mamba" to a take of $2,000, or a rating of 70%. The Aster plugged "Sweethearts and Wives" for a 65% rating, or a gross of $1,500. "White Cargo," which has been held over for a second week at the Shu- bert, grossed $5,790, to register in the rating column with a 70%. Weather: Hot. Opposition: "The Border Legion," "Puttin' on the Dog" (Publix stage show, featuring Sammy Cohen); overture presentation, "Minnesota" ; "Mamba," Lyric; "With Byrd at the South Pole," until Wednesday, completing the week; "The Unholy Three," Century; "Good Intentions," Anatole Friedland's "Twelve O'clock Revue," heading five-act vaude bill, Orpheum; "White Cargo," second week at Shubert ; "Sweethearts and Wives," Aster; "The Bad One," State. National Open Golf Championship at Interlachen course, Thurs- day to Saturday. "THE BORDER LEGION" (Para.) MINNESOTA— (4,025), 35c-45c-75c, 7 days, 7 shows daily. Other attractions: Sammy Cohen featured in "Puttin' on the Dog" (Publix stage show); overture presentation and newsreel. Gross: $22,000. Rating: 60%. "GOOD INTENTIONS" (Fox) ORPHEUM— (2,900), 35c-50c-75c, 7 days, 3 shows daily. Other attractions: Anatole Friedland's "Twelve O'clock Revue," heading five-act vaude bill. Gross: $14,500. Rating: 50%. "WITH BYRD AT SOUTH POLE" (Paramount) (Until Wednesday) "UNHOLY THREE" (M-G-M) (Completing Week) CENTURY— (1.640). 50c-75c, 7 days. 6 shows daily. Other attractions: Newsreel. Gross: $9,000. Rating: 90%. "THE BAD ONE" (U. A.) STATE— (2,300), 25c-35c-60c, 7 days, 6 shows daily. Other attractions: Newsreel. Gross: $6,000. Rating: 60%. "MAMBA" (Tiffany) LYRIC— (1,238), 15c-25c-40c, 7 days, 7 shows daily. Other attractions: Newsreel. Gross: $2,000. Rating: 70%. "WHITE CARGO" (All Star) (Second Week) SHUBERT— (1,500), 50c-75c, 7 days, 6 shows daily. Gross: $5,790. Rating: 70%. "SWEETHEARTS AND WIVES" (F. N.) ASTER— (812), 15c-25c-3fic, 7 days, 7 shows daily. Other attractions: Comedy and newsreel. Gross: $1,500. Rating: 65%. July 19, 1930 M o t i o n P i c t it r e N e w s 37 Des Moines Boils But Grosses Do Well; No Wows Des Moines — With the thermometer reg- istering 102 to 105 degrees and the heat wave registering distress in all sections of Iowa, theatre men in Des Moines are op- timistic about the fact that business had suffered no more than it had here. With a good line-up of pictures, the box-office registered average business. The Orpheum alone reported business above normal with the RKO feature, "Midnight Mystery," registering 110%, and Fox's "On the Level*' getting 120%, or a gross of $5,606. It has been estimated that more than a dozen peo- ple have died as a consequence of torrid weather. The swimming pools, lake and river beaches are drawing huge crowds. "DANGEROUS NAN McGREW" (Para.) PARAMOUNT— (1,700), 3 days. 25c-35c-60c. Other attractions: Paramount news, Bob Hamilton organ number, five acts of vaudeville with Paramount stage band. Gross: $4,000. Rating: 100%. "THE BAD ONE" (U.A.) PARAMOUNT— (1,700), $ days, 25c-35c-60c. Other attractions: Universal news, M-G-M comedy ("Fast Mark"), Al Morey and band in "Brazil Nuts," Col- umbia cartoon ("Jazz Rhythm"). Gross: $4,572. Rat- ing: 100%. "THE UNHOLY THREE" (M-G-M) DES MOINES— (1,600), 7 days, 25c-35c-50c. Other attractions: Paramount news, Pathe Sportlight ("Champion Makers"), Pathe comedy ("America or Bust"), Columbia cartoon ("Fire Fighters"). Gross: $8,000. Rating: 100%. "MIDNIGHT MYSTERY" (RKO) ORPHEUM— (2,000). 3 days, 25c-50c. Other attrac- tions: Pathe news, R-K-O vaude. Gross: $4,100. Rat- ing: 110%. "ON THE LEVEL" (Fox) ORPHEUM— (2,000), 4 days, 25c-50c. Other attrac- tions: Pathe news4 Pathe review. Gross: $5,606. Rating: 120%. THE FLIRTING WIDOW" (F.N.) STRAND— (1,100), 4 days, 20c-30c. Other attrac- tions: Paramount news, Paramount comedy ("Beard- ed Lady"), Columbia cartoon ("Mickey's Follies"). Gross: $2,400. Rating: 95%. "ISLE OF ESCAPE" (Warner) STRAND— (1,100), 3 days, 20c-30c. Other attrac- tions: Pathe sound news, Paramount comedy ("Red Headed Hussy"). Paramount song novelty ("Rings on My Fingers"). Gross: $1,800. Rating: 100%. Script Writers Flop; Author Gets the Job Hollywood — After getting several un- satisfactory scripts on "East Is West," Universal made a deal with Samuel Ship- man, author of the play, to write the screen version and dialogue. Picture is scheduled to start next week under direction of Monta Bell, with Lupe Velez starred. Architects Chosen Cincinnati — C. and E. A. Webber have been chosen architects for new $30,000 the- atre to be built by the Bethel Theatre Co., Bethel, O. New Ohio Theatre West Union, O. — Adams County Build- ing & Loan Co. is sponsoring the building of a new house here at a cost of $25,000. W. P. Ridenour, architect, Portsmouth, O., is developing plans. Chains Invading Spencer, la? Spencer, la. — The historic old Grand Opera house, built in 1900, has been sold for $55,000. Buyer's name not revealed, but probably RKO or Paramount-Publix. Prison Films Out Columbus — Ohio got plenty of ad- verse publicity out of its prison dis- grace, which cost so many lives, and for the time being does not want any more of it, on the screen at least, for the reflected criticism of prison riots is holding up okeh of "Numbered Men" and "The Big House." The censor board, it is said, will not pass any pictures depicting a prison break. Byrd Holds Lead In Boston 'Way Ahead of Others Boston — "With Byrd at the South Pole," playing day and date for a second week at Publix's Olympia and Uptown, continued to show the best returns. After establishing new house records for its first week, it grossed $15,500 for 130% and $19,000 for 125% at the two houses for the week's high. At the other theatres there was little change in the grosses from last week, Met- ropolitan, with "A Man from Wyoming," reporting fair business for 85%. Loew's State and both Keith houses fell off a bit but nothing of an alarming nature. Weather: Warm, fair. Opposition: "A Man From Wyoming" at Metro- politan, with stage attractions; "The Big Party" at Keith Albee; "Good Intentions" at Keith Memorial; "Let Us Be Gay" at Loew's State; "One Romantic Sight" at Loew's Orpheum; "With Byrd at the South Pole" at Olympia and Uptown; "Sisters" at Park; "The Border Legion" at the Scollay Square; "Dan- gerous Nan McGrew" at the Fenway and Modern and "All Quiet on the Western Front" in its sixth week at the Majestic. "A MAN FROM WYOMING" (Para.) METROPOLITAN— (4,350), 25c-60c, 7 days. Other attractions: Duke Ellington and Cotton Club orches- tra, revue, comedv, lounge dancing. Paramount news. Gross: $28,000. Rating: 85%. •'THE BIG PARTY" (Fox) KEITH-ALBEE— (2,500), 25c-60c, 7 days. Other at- tractions: Eddie Dowling in person, vaudeville, R-K-OIians. Sportlight, Pathe news. Gross: $16,000. Ratings: 85%. "GOOD INTENTIONS" (Fox) KEITH MEMORIAL— (2,800), 30c -65c, 7 days. Other attractions: Organ specialties, Sportlight, comedy, Pathe news. Gross: $20,000. Rating: 85%. "LET US BE GAY" (M-G-M) LOEW'S STATE— (3,700), 30c-50c, 7 days. Other attractions: Comedy, Hearst Metrotone news. Gross: $19,000. Rating: 95%. "ONE ROMANTIC NIGHT" (U.A.) LOEW'S ORPHEUM— (3.100). 2Sc-50c, 7 days. Other attractions: Loew's Roadshow "Blue Garden," vaudeville, comedy, Hearst Metrotone news. Gross: $19,000. Rating: 95%. "WITH BYRD AT THE SOUTH POLE" (Para.) (.Playing da\ and date with the Uptown) OLYMPIA— 2,500), 25c-50c, 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $19,000. Rating: 125% (second week). "WITH BYRD AT THE SOUTH POLE" (Para.) (.Playing day and date with the Olympia) UPTOWN— (2,000), 25c-60c, 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $15,500. Rating: 130% (second week). "SISTERS" (Columbia) PARK— (800). 25c-50c, 7 days. Other attractions: Universal news. Gross: $4,500. Rating: 90%. "ALL QUIET ON THE WESTERN FRONT" (U.) MAJESTIC— (1,800). 25c-50c, 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $12,000. Rating: 90%. "THE BORDER LEGION" (Para.) SCOLLAY SQUARE— (1,800), 25c- 50c, 7 days. Other attractions: Seven vaudeville acts, comedy, Para- mount news. Gross: $12,000. Rating: 90%. "DANGEROUS NAN McGREW" (Para.) (Playing day and date with Modern) FENWAY— (1,800), 25c-50c, 7 days. Other attrac- tions: Comedy, Paramount news. Gross: $11,000. Rating: 90%. "DANGEROUS NAN McGREW" (Para.) (Playing day and date with Fenway) MODERN— (800). 25c-50c, 7 days. Other attrac- tions: Cojnedy, Paramount news. Gross: $5,000. Rating: 85%. Leisurely Ladies Get First Money At Ottawa Houses Ottawa — Business was fair to good all around, although nothing sensational. In fact, mid-summer patronage showed a firm- ness that was refreshing. There was a marked difference of opinion between the sexes regarding the week's preferences. The women flocked to see "Ladies of Leisure" at the Regent, while the men folks steered to Keith's for "The Social Lion" and the "Fox Movietone Follies of 1930," or to the Imperial for "Women Everywhere." The single 100 percenter of the week was "La- dies of Leisure," which brought close to $6,000 at the Regent. Weather: Frequent showers. Opposition: "Ladies of Leisure," Regent; "The So- cial Lion," B. F. Keith's; "Temptation," Avalon; "The 13th Chair," Centre; "Women Everywhere," Imperial; "Fox Movietone Follies of 1930," Keith's; "Mamba," Avalon. "LADIES OF LEISURE" (Columbia) REGENT— (1,225), 25c-60c, 6 days. Other attrac- tions: "College Hounds," comedy; Fox Movietone news; orchestra. Gross: $5,850. Rating: 100%. "THE SOCIAL LION" (Paramount) B. F. KEITH'S— (2,596), 15c- 50c, 3 days. Other at- tractions: "Ride 'Em, Cowboy"; "Chinatown Fan- tasy"; "Wise Flies," cartoon; Pathe Sound news. Gross: $4,100. Rating: 85%. "TEMPTATION" (Columbia) AVALON— (990), 25c-35c. 3 days. Other attractions: "Western Knights," comedy; Fox Movietone news. Gross: $1,150. Rating: 80%. "THE 13TH CHAIR" (M-G-M) CENTRE— (1,200). 15c-50c, 6 days. Other attrac- tions: "Campus Crushes," (comedy; "Voice of Hol- lywood." Gross: $3,100. Rating: 80%. "WOMEN EVERYWHERE" (Fox) IMPERIAL— (1,200), 15c-50c, 6 days. Other attrac- tions: "Rubeville Night Club." cartoon song; Hearst Metrotone news. Gross: $2,600. Rating: 75%. "MOVIETONE FOLLIES OF 1930" (Fox) B. F. KEITH'S— (2,596), 15c-50c, 3 days. Other at- tractions: "Honk Your Horn," comedy; "Voices of Lonely Men"; Universal Newspaper reel. Gross: $4,050. Rating: 85< . "MAMBA" (Tiffany) AVALON'— (990), 25c-35c, 3 days. Other attractions: "Skirt Shy," comedy; "An Old Flame," cartoon; Fox Movietone news. Gross: $1,200. Rating: 90%. Rudolph Schildkraut Dies From Heart Attack Hollywood — Within a few hours after leaving the R-K-O studio because of ill- ness, heart disease caused the death of Ru- dolph Schildkraut, 65, veteran screen player. He was born in Foscani, Italy, in 1865, but was a citizen of Rumania before becoming a naturalized American last fall. He was the father of Joseph Schildkraut. He scored many screen successes, outstanding of which was his portrayal in "King of Kings." Scott Succeeds Sauber Universal has appointed Harry Scott manager of its Washington branch, suc- ceeding Nate Sauber, who has resigned. Until a permanent successor to Scott is selected, Leo M. Devaney, assistant Eastern sales manager, has taken over the manage- ment of the Detroit exchange. Getting Both Ends Toronto — The Northern Electric Co., rep- resenting Western Electric in the Dominion, recently installed sound equipment in 300 Canadian theatres. Now it is engaged in fitting floodlight systems at race tracks for night racing and other sports. 38 M o t i o n P i c t u r e N c w s J it I v 19, 1 y 3 0 Hollywood Daze Jed Buell is responsible for this one, and he can do all the boasting about it. A tramp laid himself down for a snooze on Ventura boulevard, and awoke to find a gang of workmen building a putt-putt golf green in his whiskers. — Los Angeles Record. Casey Pan Able To "Swing High" With Pathe Opus Kansas City — Pathe's lead-off picture un- der the new Derr production regime copped the honors here, stepping up the Pantages to a gross of $12,000. It was backed by some clever exploitation. The Mainstreet, playing Radio's "Shooting Straight," with the added attraction of Baby Rose Marie on the stage, knocked off 110%, or $16,500. At the Midland, where Metro's "The Unholy Three" was run, the rating was 105% and the gross $15,750. The Uptown was above average, 105%, with Fox's "Such Men Are Dangerous," which took in $6,300. The Newman stood at 90%, or $8,100, playing Paramount's "True to the Navv." The Royal grossed $4,000 (90%) on "Danger- ous Nan McGrew" (Paramount). Weather: Very hot. Opposition: "the Unholy Three," Midland; "Shoot- ing Straight" and five acts vaude_, Mainstreet ; "Swing High," Pantages: "Such Men Are Dangerous," Up- town: "True ta the Navy," Newman; "Dangerous Nan McGrew," Royal. "THE UNHOLY THREE" (M-G-M) MIDLAND— (4,000), 25c-40c, 7 days. Other attrac- tions: Charlie Chase in "Fast Work"; Grantland Rice Sportlight; Metrotone news. Gross: $15,750. Rating: 105%. "SHOOTING STRAIGHT" (R-K-O) MAINSTREET— (3,067), 35c-60c, 7 days. Other at- tractions: Five acts vaude, headlining Baby Rose Marie. Gross: $16.5150. Rating: 110'.;. "SWING HIGH" (Pathe) PANTAGES— (2,160), 25c-50c, 7 days. Other attrac- tions: Pathe news; Felix, the Cat. Gross: $12,000. Rating: 120%. "SUCH MEN ARE DANGEROUS" (Fox) UPTOWN— (2,200), 25c-50c. 7 days. Other attrac- tions: M-G-M short, featuring Bob Nelson; Oswald cartoon. "Hell's Heels"; Universal news. Gross: $6,300. Rating: 105%. "TRUE TO THE NAVY" (Paramount) NEWMAN— (2,000), 25c-60c, 7 days. Other attrac- tions: Harry Langdon in "Sky Boy"; Helen Morgan in "What. Wouldn't I Do for That Man"; "Many Moons"; Paramount news. Gross: $8,100. Rating: oik;. "DANGEROUS NAN McGREW" (Paramount) ROYAL— (900), 25c-50c. 7 days. Other attractions: I'd. .mount news. Gross: $4,000. Rating: 90%. Freedman Appointed "U" Comedy Supervisor Hollywood — Samuel Freedman, former operator of an independent studio and more recently head of Qualitone sound projec- tor, has been engaged by Carl Laemmle as a comedy supervisor. Freedman will take charge of the talker versions of the "Leath- er Pushers" series. Fischer Buys Levine Serials Cleveland — Three all-talking serials, 1930-31 releases, will be distributed in Ohio by Meyer Fischer, Fischer exchange, which closed with Nat Levine for a Rin Tin Tin ipi^nde story, temporarily titled "Cactus Kid"; a Tom Tyler serial and an animal subject. Big Four Corp. sold Ohio and Kentucky rights on 12 talking westerns to Fischer. Lowe Holds Gross To 130 Per Cent In Portland Heat Portland — Warm, sultry weather and the >tart of the vacation seasons for many sent a number of the cash customers both to the mountains and beaches, but incoming tour- ists helped first-run business. With "Good Intentions," with Edmund Lowe, grossed but $12,400 for a rating of 130% ; the cool Paramount with Zane Grey's "Border Le- gion," plus a lot of laughs in the stage show, "Northern Nites," stepped up to $12,- 000 and 120%. Several eastern attractions in the ballrooms and bathing tanks in the parks grabbed money away from downtown attractions. Weather: Warm, suttry. Opposition: "Border Legion," "Inside the Lines," "The Unholy Three" (second week), "Sweethearts and M ives," "Mammy." "GOOD INTENTIONS" (Fox) FOX BROADWAY— (1,912), 25c-60c, 7 days. Other attractions: Fanchon & Marco's "Brunettes Idea"; Slate Bros; Aramada Chirot; Hassan Troupe; Don Wilkins; Fox Broadway band; novelty organ offering by Henri LeBel and two Lorains, with three consoles; Fox Movietone news; Mickey Mouse short. Gross: $12,400. Rating: 130%. "THE BORDER LEGION" (Paramount) PORTLAND PARAMOUNT— (3,085), 25c-50c, 7 days. Other attractions: "Northern Nites," with Happy Phil Lampkin and Paramounteers; Tex McLeod; Bert Darrell; Beeman and Grace; Con Maffie, organ- ist. Gross: $12,000. Rating: 120%. "MAMMY" (W. B.) HAMRICK'S MUSIC BOX— (1,835), 25c-50c, 7 days. Other attractions: Fox Movietone news; Vitaphone Varieties. Gross: $11,875. Rating: 110%. "INSIDE T.HE LINES" (R-K-O) R-K-O ORPHEUM— (1,700), 25c-50c, 7 days. Other attractions: Sylvia Clark, Pressler & Klass; Lights and Shadows; Catherine Custer. Gross: $11,500. Rating: 105%. "UNHOLY THREE" (Fox) FOX UNITED ARTISTS— (945), 25c-50c, 7 days. Extra midnight matinee. Second week. Gross: $10,- 500. Rating: 100%. "SWEETHEARTS AND WIVES" (F. N.) RIALTO— (1,498), 25c-50c, 7 days. Other attractions: Tito Schippa, "Glacier Secrets"; "Campus Crushes," comedy; Paramount sound news. Gross: $9,875. Rating: '«%. Methodists Hang Everything But Murder on Films Portland — Blaming films with practically all of the criminal influences in the book, save Bishop Cannon's alleged stock market gambling, and declaring that efforts to" raise standards by co-operation with the industry have "failed to secure desired results," the Oregon annual conference of the Methodists is on record for government regulation. The conference blames films for "under- mining the Christian influence of home and church, menacing law-abiding citizenship and misrepresenting American life to the nations of the world." The resolution pledged co-operation to the Federal Motion Picture Council in America, in "its effort to obtain the passage of the hill declaring the motion picture to be a public utility and providing for a Fed- eral motion picture commission to regulate the trade practices of the motion picture industry and to establish definite moral standards to be" applied before the produc- tion of films which are to he licensed for interstate commerce." Canny Did you hear about the Tampascot? Somebody called him a moron. He looked it up and found it meant a person with the mind of a child eight to twelve years old. So he tried to get into the Tampa theatre on a 15-cent ticket. — Tampa Tribune. South Pole Lure Helps Cleveland To Forget Heat Cleveland — A week of excessive heat with no relief didn't do the theatres a bit of good. Chaney's first talking picture, "The Unholy Three," William Powell in "Shadow of the Law" and "With Byrd at the South Pole" exceeded the summer averages, while the other pictures got by with small margins of profit. Weather: Continuous excessive heat with no rain to clear the atmosphere. First run: "With Byrd at the South Pole," "The Unholy Three,"" The Sea Bat," "Tin- Man From Blankley's," "Shadow of the Laze.'' "Up the Congo," "All Quiet cm the Western Front" (4th week). "WITH BYRD AT THE SOUTH POLE" (Para) STILLMAX— (1,900), 7 days. Other attractions: "Hog Wild" (M-G-M), Hearst Metrotone news. Gross: about $17,000. Rating: 113%. "THE UNHOLY THREE" (M-G-M) ALLEN— (3,300), 7 days. Other attractions: "Al- aska Nights" (Columbia), "Screen Snap Shots" (Col- umbia), Hearst Metrotone news. Gross: about $22,- 500. Rating: 125%. "THE SEA BAT" (M-G-M) STATE— (3,400), 7 days. Other attractions: "The New Waiter" (Pathe), "The Golden Pagoda" (Pathe), "Mandalay" (Pathe), "How's Me Baby" (Educa- tional), Paramount news, Loew's unit show. Gross: about $17,500. Rating: 87%. "THE MAN FROM BLANKLEY'S" (Warners) R-K-O PALACE— (3,600), 7 days. Other attrac- tions: "The Runaway Train" (Educational), "America or Bust" (Pathe), Pathe Review, Aesop's Fables (Pathe), Pathe news. Vaudeville headed by Olsen and Tohnson. Gross: about $22,000. Rating 88%. "SHADOW OF THE LAW" (Paramount) R-K-O— (4,500)— 7 days. Other attractions: "Jumps" (Educational), "Toby in the Museum" (RKO), Fox Movietone news. Gross: about $18,000. Rating, 120% "UP THE CONGO" (Educational) CAMEO— (1,200). 7 days. 25c-50c. Other attrac- tions: "The Big Revue" (Fis'.her), "Night" (Colum- bia). Gems of M-G-M, Hearst Metrotone news (M- G-M). Gross: about $4,100. Rating: 82%. "ALL QUIET ON THE WESTERN FRONT" (U) (4th week) SHUBERT HANNA— (1,500), 7 davs. Gross: about $10,000. Rating: 70%. Brunswick Moves Into New Warner Building Chicago — The new six-story Warner ex- change building at 13th St. and Wabash Ave., received new occupants this week when the Brunswick Recording company vacated its former quarters in the Bruns- wick building here for the entire sixth floor <>f the exchange building. This constitutes the first addition to the building's occupants since its opening six weeks ago. At that time, Warner Bros.. First National. Vita- phone and Vitagraph took over the third floor of the building. In the near future Warners' Chicago area theatre staff will take over the fourth floor of the building. The first floor is used for shipping, storage and poster departments, which leaves only the second and fifth floors vacant. Warners' music company subsidiaries will probably get fifth floor space, while the Chicago Warner Club may establish quarters on the second floor. / u i y 19, 19 3 0 Motion Picture News 39 Language and Backwoods Exhibition Bar U. S. Talkers from Little Nations Baltic Countries No Market, But Trade Won't Worry Over the Loss Washington — The future for talkers in the Baltic countries is very slight, the re- port of the Motion Picture Division of the Department of Commerce on Continental conditions points out. Never important outlets for American films in the silent days, the language bar- rier, plus the relatively slight advances made in exhibition in those countries, appear to provide sufficient reason to count out of the reckoning such nations as Estonia, Latvia, Lithuania and Finland. The report, now appearing serially in Motion Picture News, continues : ESTONIA By EDWARD HUNT Office of Commercial Attache, Tallinn There are approximately 55 cinemas oper- ating in Estonia, with a total of about 13,000 seats. There are 14 at Tallinn, six at Tartu, five at Narva and three at Parnu, the best be- ing distributed in the provinces. During 1929 only two were constructed, one at Tartu, and one at Parnu, with approximately 500 seats each. Only a few minor cinemas were recon- structed during the year, the number of seats, however, remaining unchanged. In 1929 only one cinema, Gloria Palace, Va- baduse Plats, Tallinn, was equipped with sound apparatus of a phonograph type operated in the projection booth with a loudspeaker stationed behind the screen. Marska Film Production, four Viru tanav, Tallinn, produced two films in 1929; (1) "Vi- gased Pruudid" (Brides with Defects), fea- turing Estonian country life, in seven acts, length 2,100 meters, cost of production 1,500 crowns ($400); (2) "Dollarid (The Dollars), a feature film in eight acts, length 2,400 me- ters, cost of production 7,000 crowns ($1,870). "Sirius Film" (Theodor Luts), 19 Aia ta- nav, Tartu, produced only one film in 1929, "Noored Kotkad" (The Young Eagles), fea- turing the Estonian War for Independence, in eight acts, length 2,400 meters, cost of produc- tion 15,000 crowns ($4,000). Mrs. Ershova, 1 Vene tanav, Tallinn, pro- duced one film, "Juri Rumm" (the name of a legendary hero), featuring certain historical events, in two series, 14 acts, length 4,200 me- ters, cost of production 15,000 crowns ($4,000). The only studio in Estonia is operated by Estonia Film, of 4 Viru tanav, Tallinn. It is equipped for the production of silent films ex- clusively. Films for release in Estonia are censored first by the department of police, political di- vision, Toompea Loss, Tallinn. Films approved for release by that department are further passed upon by the Estonian Ministry of Edu- cation to decide whether they are fit and proper to be attended by minors. In compliance with the decision of the local educational authorities, cinemas usually display an announcement in their different advertising mediums as to whether the particular film can be attended by minors. Wiring Theatres Slowly It is proposed to equip the following cinemas in Tallinn with sound apparatus during 1930 : Seats Gloria Palace 1,000 Rekord 500 F.ndla 600 Bi-Ba-Bo 350 In Tartu three cinemas, seating 1,500, are also expected to be wired during the year. There is considerable interest in Estonia in sound films. It is very difficult, however, to ascertain at present where the necessary equip- ment and requisites will be purchased. Local cinema owners are not entirely against the American equipment provided the prices are reasonably low. Considerable interest is also displayed in sound apparatus which produced* sound from the film itself, although it is thought to be rather too expensive to warrant a wide use. Thus far the wiring system employed in local cinemas has been considered to be quite satisfactory. Rearrangements have beeji made only in a few houses. Large cinemas have a good wiring system and operate their own power plants to supply electric current in case the city power plants fail. With the exception of cinemas at Tallinn, Narva, Tartu, and Parnu, those operating in other parts of the country are hardly of ade- quate size to warrant their being wired, be- yond the first-run houses. A number of feature films have been planned for production during 1930. The programs will not be made public as yet, and it may be that some of the plans will have to be cur- tailed owing to the lack of capital. The local agent of an American concern is awaiting the receipt of a sound-recording ap- paratus from New York so that he can start producing local sound news reels. The only studio in Estonia for the produc- tion of silent films is operated by Estonia Film. It is difficult to say whether any expan- sions are proposed for sound filming. The com- pany produced no films in 1929, but may lend the use of its laboratories and studio premises to other enterprises. TJiere are no laws in force in Estonia which are in any way inimical to the interests of American films, nor are there any such laws in prospect. LATVIA By BASIL DAHL Acting Commercial Attacha, Riga No new cinemas were built in Latvia during 1929, but the Casino, in Riga, was reconstruct- ed and its seating capacity increased from 550 to 750. No other reconstruction work was un- dertaken. Only one theatre in Latvia, the Splendid Pal- ace, in Riga, which has a seating capacity of 1,000, is equipped with sound apparatus, in- stalled toward the end of 1929. It is a Ger- man-made double-disc reproducer (Prasing, Berlin) and costs $4,000 installed. Two dials were made with sound-reproduction equipment in the Capitol cinema, Riga, but the apparatus failed to give satisfaction and no more trials were made. It is reported that the owners of the latter cinema have made an arrangement with representatives of Soviet Russia manu- facturers of sound-reproducing equipment. For the time being, however, the Russians are not selling their equipment. They have offered to lease it to the Capitol for trial, providing they are given 50 per cent of the profits. It is re- ported that the Russians will sell their patents To Film Operas Vienna — Production of a series of operas in sound pictures has been agreed to by the state operas of Vienna, Berlin, Munich and Dresden. Works to be included are by Wagner, Mozart and Richard Strauss. Theatres Too Few and Too Antiquated for Return To Be Worthwhile to foreign manufacturers as soon as it has been proved that the equipment is satisfactory. Two other cinemas in Latvia, the Forum in Riga, having a seating capacity of 900, and the Kammerspiele in Libau, with a seating ca- pacity of 500, are contemplating the installation of sound-reproducing apparatus in the near future. The owners of theatres in Latvia are, as a rule, familiar with only continental equip- ment (chiefly German and French), and the general opinion is that none of it gives full satisfaction. It is thought that American equipment, al- though superior in quality, is much too high in price. Theatre owners assert that American equipment is sold in Europe at prices that are about 50 per cent higher than in the United States, which price increase, they think, is not justified. Local film dealers and cinema owners have shown much interest in catalogues and general sales literature of American-made sound equipment. It must be borne in mind that the purchasing power of the Latvians is very low and that this results in their favoring medium and low priced equipment. Production Slight Only one film, a silent film called "Latvijas Tapsana" (Formation of Latvia), was started during 1929. It is an educational and patriotic film of local importance and is being produced under the auspices and at the expense of the Ministry of the Interior and the War Office. It is 3,000 meters long and cost 32,000 lats ($6,175). Two dramas of the Latvian studio, Latvju Filma, were completed in 1929. Both of these are silent films. The first is called "Heinrich Rautenfeld" and the second "In the Whirl of the Times." The former is 2,100 meters and the latter 1,850 meters in length. These films were shown in two cinemas in Riga and in the country districts, but without much success. Latvju Filma went into liquidation recently. It is estimated that the cost of producing each of its films was less than 10,000 lats. The cost of producing news reels is 105 lats per 150 meters. Sound films have not been produced in Latvia. There are no studios equipped for sound- film production in the country. The company Latkino, m. Peterbaznicas iela 1, Riga, was established in 1929. This com- pany publishes the film journal Kino and oper- ates a studio for training film artists. Latkino has not yet evinced any activity in the pro- duction of films. Four sound films were censored for release and shown in Riga near the end of 1929, three in the Splendid Palace cinema and one in the Capitol cinema. The sound films shown in the Splendid Palace met with success, both with respect to technical performance and attend- ance, but the Capitol show was a failure,, largely because of technical reasons. It has been said that the sound-reproducing equip- ment was defective. Only American sound films have been shown in Latvia. No Field for Talkers The business in Latvia in 1929, as well as other branches, was adversely affected by the 1928 crop failure, but it is gratifying to note that the ratio of American films released in- creased from 38 per cent of the total length in 1928 to over 50 per cent in 1929. (Continued on page 54) 40 Motion P i c t u r e Yews J uly 19 , 193 0 Night Baseball Is "Dead Issue," Says Franklin Los Angeles — The scare that night base- ball threw into theatre operators is subsid- ing and this form of amusement is no longer feared as competition of a serious nature, according to Harold B. Franklin, president of Fox West Coast Theatres. And there are many reasons for the anticipated demise of these fads. Night baseball made a desperate attempt to invade the evening amusement schedule, says Franklin, "and for a brief while threw the amusement world out of its stride." However, he adds, "the nocturnal sport now appears to be withering in the chilly night winds, combined with the disapproval of the ball clubs themselves." "Launched with fanfare and heavy pub- licity in the northern sectors of California, and centering around Sacramento," said Franklin, "the night games drew heavy crowds in the first flush of their novelty. It took but a few games, however, with bit- terly cold winds assaulting the fans, to show the enthusiasts that there was nothing pleas- urable about straining their eyes in the semi- glow. Players in Opposition "Still greater opposition sprang up among the players themselves, who, despite the siege of press agent stuff promulgated by the club owners, were unfriendly toward the night schedule because it deprived them of any personal leisure and ruined their chances with the bigger leagues. Class A. A. leagues instructed their scouts to have no dealings with players who had played the night ticket, because the unusual lighting too greatly strained the eyes. "A letter from F. C. Burhans, manager of the Fox Senator Theatre in Sacramento, states : " 'Last night we had a very strong wind. It was also very cold. The fans froze to death in the stands, and tonight it is still colder. All that is needed to put the finish- ing touches on the game is a few more cold nights.' "As a menace to night theatre attend- ance, night baseball is practically a dead issue." Kalafat May Get Ohio Amusement Chain of 10 Cleveland — Although Judge George Baer ordered the Ohio Amusement chain of ten bankrupt houses sold under auction to Greater Realty Co., a new deal, it is under- stood, may switch the string to John Kala- fat, second high bidder. Kalafat's price was $106,000, while the realty unit offered $161,379, with Greater now reported back- ing out. A Scotch Idea If there's anything in the power of the imagination, when a theatre shows the Antarctic news films the theatre can shut off its cooling system. — Tampa Tribune. Talkie Stuff Hollywood— Sarah Y. Mason, M-G-M scenarist, brings the following story back from New York. A Scotchman, an Irishman and a Jew were having lunch together. When the meal was finished, the Scotchman said, "I'll take the check," and the other two started to walk out. The next day, glaring eight-column headlines in the newspapers an- nounced: JEWISH VENTRILOQUIST MYS- TERIOUSLY MURDERED. Amateur Golf,v Night Ball, Close 2 in Nebraska Omaha — Miniature golf and night base- ball are blamed by Louis and Sam Epstein of the Nebraska Theatre Corp., neighbor- hood chain, for a business drop that is in- ducing them to close two or three of their houses for the summer. With the acquisition of the Tivoli and Isis, the string has grown to 10 houses. All are wired, except the Isis, which is closed at present for installation. Other houses in the Nebraska chain, all in Omaha, are the Avenue, Uptown, Maryland, Magic, Benson, Circle, Roseland and Corby. Sunday Closing For Tom Thumbs Ottawa — Ottawa exhibitors have won a victory in the ruling of the authorities that Tom Thumb golf courses cannot operate on Sundays, in spite of the operation of recog- nized golf on that day. Theatres cannot conduct Sunday performances and therefore the trick links must also close for the day. W. C. T. U. Boycotts Films Showing Drinking Scenes St. Louis — A boycott on films "so long as drinking scenes and the use of liquor are shown as the smart thing to emulate in our college and family life" has been declared by the W. C. T. U. at a meeting in its headquarters. The organization has a membership drive under way here and asserts that it will do everything in its power to discourage at- tendance at picture shows that disobey its mandate. St. Louis Regulates Tom Thumb Golf Courses St. Louis — An ordinance regulating Tom Thumb golf courses has been signed by Mayor Victor J. Miller. The bill provides that the courses may open at 7 A. M. and must close at 1 :30 A. M. An inspection fee of $40 will be collected annually from each course. The courses may only be built in commercial, industrial and unrestricted zones, being barred from strictly residential sections. Tom Thumb Golf Courses Raising Havoc in Seattle Seattle — This city, like many others in other sections of the nation, is in the midst of a sudden attack of Tom Thumb golf courses. At last count, there were said to be well over two dozen such courses here, with new ones springing up daily in any available empty lot. Theatre managers, without exception, charge these courses with taking much business which would otherwise be de- posited, at least in part, in box-offices. The average expenditure at each of the courses is fifty cents per person, accord- ing to checkers, which just about repre- sents one theatre admission. The Seattle Paramount is the only lo- cal theatre that has so far taken steps to combat the inroads. This house, on the balcony promenade, has installed an in- door Tom Thumb course, where theatre patrons may play nine holes without charge, before or after the show. Indiana Carnivals to Be Socked Heavy Taxes Marion, lnd. — Carnivals visiting here will have a tough time in the future if an ordinance just introduced in the city coun- cil at the behest of the retail bureau of the" Chamber of Commerce is passed. The or- dinance provides the extremely high fee of $100 for the first day, raising $50 a day un- til the sixth day, when it is $350 a day thereafter. Medicine shows, side shows and animal shows will be forced to pay $50 a day flat rate. It was said the local or- dinance was written following that in ef- fect at Anderson, lnd. Tampa Night Baseball Harms B. O. Business Tampa, Fla. — Night baseball is drawing immense business. It may be that the big draw is because of the novelty, as day base- ball has never been patronized to any ex- tent here. If the night competition con- tinues as it started out it will cut into the- atre business materially. Indiana Theatres Get Fire Hazard Inspection Indianapolis — Inspection of local theatres is to start immediately under the direction of Alfred Hogston, state fire marshal. The work will be done by a deputy marshal and a member of the Indianapolis fire preven- tion bureau. Three days a week will be given to the survey, during which time every hazard in each theatre will be checked. Why Bother? Johnny Farrow has a definition for a cad that is as good as any other. "A cad," states Johnny, "is a man who strikes a lady without taking off his hat." July 19, 19 3 0 M o t i on P i c t u r e A* e w s 41 Stop Us If Were Wrong HARRY H. THOMAS, vice-president of Sonoart-World Wide, says his company believes in preparedness, and, to prove it, points to the fact that the company already has de- livered to exchanges eight of the 20 produc- tions on the 1930-1931 schedule. * * * Having completed the direction of "Beyond Victory," for Pathe, John Robertson will re- turn to Universal to direct another for that company. * * * Estate of $125,000 was left by Jacob Cohen, father of Arthur Cohen, managing director of Famous Players-Canadian Corp. He was owner of the Globe, Toronto, and had been a police magistrate for many years. * * * Following the success of the film version of "Divorcee," which was adapted from Ursula Parrot's novel, "The Ex-Wife," M-G-M has purchased film rights to the writer's forthcom- ing novel, "Strangers May Kiss." * * * Sam Goldwyn was successful in his negotia- tions to borrow John Boles from Universal for the featured spot in "Lilli," which will star Evelyn Laye, English actress. George Fitz- maurice will direct the production for Gold- wyn. * * * Charles Brabin has been assigned by M-G-M to direct "The Great Meadow," based on the novel by Elizabeth Maddox Roberts. * * * Al Mertz, RKO branch manager at Cleve- land, appeared in Screen Snap Shots last week at the Allen theatre. Mertz, at the time the picture was made, was attending the RKO con- vention in California. * * * Bert Roach has been signed by Al Christie to appear in a series of Educational-Christie comedies. * * * Irene Rich has been signed by Fox to play opposite Will Rogers in his next talker, "Lightnin." * * * Pauline Wagner has been assigned a role in "College Lovers," which First National is making with Marion Nixon starred. John G. Adolphi is directinq. * * * Josephine Lovett has been signed by Cecil B. De Mille to write the screen play for the talker remake of "The Squaw Man," which De Mille will produce for M-G-M. * * * Tim Kearse of Charleston, W. Va., R. E. Griffith and Tom Boland of Oklahoma City, George Schaefer of Wheeling, and Jack O'Con- nell of Toledo were visitors to New York and the Warner offices during the week. * * * Hobart Henley has finished direction of his initial production for Warners, "Captain Apple- jack," which features Arthur Edmund Carezve, John Halliday and Kay Strozsi. "Pathe Short" Week Pathe week is being observed on the short subject program at the Globe, New York, where five Pathe shorts are playing. They are : "Swell People," two reel com- edy featuring Harry Gribbon and Dot Far- ley; "A Romeo Robin," Aesop Sound Fable; a Grantland Rice Sportlight and Pathe News. 0$j/1 mm "I WAS AFRAID OF THAT." [ AUREL AND HARDY are to have their •*— ' fling at a prison picture, their new Roach comedy being "The Rap," now under way. A dandy title a_nd one which gets over the prison idea better than some of the prison features. * * * Miss Leona Pollack, picture editor of the Omaha World-Herald, was recently married to Ben Shapiro, also of Omaha. * * * Gary Cooper, upon finishing his featured role in "The Spoilers," for Paramount, started work on "Morocco," which Josef Von Stern- berg is directing. The company will go to Guadalupe, Mexico, for exteriors. * * * Herbert Kaufman. Columbia branch man- ager in Cleveland, was married recently to Miss Erma Wiener. * * * Buster Keaton and the Missus are in New York for a vacation. Cecil E. Maberry, veteran sales executive, wasn't alone when he returned to St. Louis after a visit to Chicago and the East, bringing with him a blushing bride. Congratulations. R. E. Atkins, owner-manager of the Lyric, Elkville, Ifl., is one of the busiest men in the section. In addition to the theatre, he has an electrical equipment shop, is timekeeper for a mine and Elkville's undertaker. Now, he has been elected county assessor. /. W. Rodgers. Poplar Bluff, Mo., and Cairo, III., showman, is vacationing on the Coast zvith the Missus, and probably will take in Honolulu before returning to St. Louis, about Jug. 1. * * * Edgar Selwyn will direct "War Nurse," from novel by Rebecca West, which will be produced as a Cosmopolitan special. * * * Universal has borrowed Conrad Nagel from M-G-M for a featured spot in "The Lady Sur- renders," which John Stahl will direct. * * * "Jerry" Rudolph, who so efficiently handles advertising and publicity for RCA Photophone, may well be proud these days for the com- pany is standardizing on the effective trade mark which he devised. JOHN L. DAY, general manager of the Paramount Publix organizations in South America, with headquarters at Rio de Janeiro, is in New York for his annual visit to the home office. * * * William Baketvell had to beat out a lot_ of competition for the featured juvenile assign- ment in Roland West's "The Bat Whispers," but came through with colors flying. * * * Feeling the need of a vacation, and thinking his employees and patrons might enjoy one, too, W. R. Fleck, owner of the New Moon, Sarasota, Fla., has closed the house for a few weeks. He said he would motor northward: Having concluded negotiations with Al Lewis, whereby the latter will produce "The Beggars' Parade," his newest stage play, Gene Towne, one of filmland's prolific writers, has returned to Hollywood. He spent approxi- mately ten days in the East awaiting Lewis' decision after submitting the manuscript. * * * T. T. Brown, former poster clerk, who has been promoted to head booker and office man- ager at the Memphis Pathe office, succeeding Nelson T. Powers, who is off on the sales firing line, has had rapid advancement within the space of one year. Brown, shortly after joining the local office, became poster clerk. Little Dorothy De Borba's ability to turn on "the tear faucets" at a moment's notice has won her a five-year contract with Our Gang. Hal Roach, impressed by her work^ in "Mon- sieur Le Fox," gave her a cltance in a couple of Gang comedies and a contract is the se- quel. * * * Paul Lukas, Hungarian character actor, has been signed to a term contract by Paramount. * * * Fred Nickelson has succeeded Benny Katz on the exploitation staff of Fox Midwesco the- atres in Milwaukee. Katz has gone to Cin- cinnati to handle publicity for R-K-0 theatres there. * * * Mitchell and Durant, comedians appearing in Sid Grauman's prologue at the Chinese theatre in Hollywood, are negotiating for a picture contract and will stay in Hollywood rather than return to the stage. * * * John Schwalm, manager of the Rialto, in Hamilton, is stepping high, wide and hand- some. His two sons, students at Culver Mil- itary Academy, won first and second honors in a hotly contested athletic event at the school recently. * * * Arthur Lyons of the Lyons and Lyons Agency, returned to Hollywood this week to inaugurate a new department to supply pro- ducers with foreign artists for various language version talkers. That's News Tampa, Fla.— Members of the Tampa local of the operators' union staged their seventeenth banquet, with the managers and their wives as guests. The event was served at midnight last Sunday night and was attended by practically all of the managers of this city 42 Motion Picture News July 19 , 193 0 'THE' Projectionists' Round Table .By John F. Rider, IT was stated that a simple D.C. electric cir- cuit consists of a source of D.C. potential omnected to a conductor so that urrent flows in the circuit. Such a structure was shown in Figure 20 in Lesson 7. Mention was also made o fthe fact that all conductors possess the prop- erty of resistance, hence the simplest circuit includes a resistance, even if it be the resist- ance of the conductor which joins the two ter- minals of the source of potential, a battery. Further analysis of simple D.C. circuits shows three classifications, namely: series, parallel and series parallel. This time, however, the segregation is not governed by the arrange- ment of batteries. Instead, it is governed by the arrangement of the elements which intro- duce the resistance into the circuit. If this be true then the classification of the circuit is also governed by the current flow through the cir- cuit, since the relative positions of the resist- ances influence the flow of current. Such is actually the case, and the description of a cir- cuit as to any one of the three terms stated is one allied with the current flow in the system. Of course just one source of potential is being considered. Series Circuit Referring once more to Figure 20 (Lesson 7), one path only is provided for the flow of current in that circuit. Since the potential of the battery is fixed and the resistance R is also of fixed value be it large or small, the pres- ence of this resistance will limit the flow of current to a fixed finite value. This current will flow through the one path provided in the circuit and will be the same in all parts of the circuit. The resistance R can designate what- ever device is being actuated by the current in the circuit, be it a lamp, a soldering iron or a vacuum tube filament. Hence it can be said that: A series circuit is one in which but one path is provided for the total current. Also that ; The current is the same in all parts of a scries circuit. These two laws are important and should be committed to memory and remembered for future use. One is apt upon first glance to say that the resistance R in Figure 20 is connected in paral- lel Mr shunt with the battery B. Such is actually the case but because of the single continuous path for the current, the circuit is a series structure. If we assume that R is the filament of a vacuum tube and B is the filament battery, a certain amount of work is expended to cause the flow of electric charges through the fila- ment (the resistance R) so that it becomes in- candescent and glows. If the voltage of battery B is 100 volts and the resistance of the filament R is 10 ohms, the rate of electronic flow through R is the equivalent of a current flow of 10 amperes. FIG. 19 B WW\AAAAAA— R. F/G.20 Since there is a flow of charges through the resistance R, there exists across the two ex- tremities of the resistance a difference of po- tential. The same is true across any two points within that resistance or within that circuit. Since the magnitude of the current flow is governed by the presence of that resistance, the difference of potential across the resistance is equal to the current times the resistance. The same is true of any part of the resistance. That is, the difference of potential across any part of that resistance is equal to the current flow times that part of the resistance. Thus we can state that ; The difference of potential or the voltage across any part of a series circuit is equal to lite current times the resistance of that part of the circuit. Lesson Eight Further delving into the classifies tion of circuits, John F. Rider, in Les- son Eight of The Projectionists' Round Table series, outlines basic for- mulas controlling the electrical end of sound reproduction. This voltage, or difference of potential, is frequently referred to as the voltage drop or IR drop since the product of the resistance and the current is equal to the voltage. In the case cited the voltage drop across the resistance R of 10 ohms when the value of current is 10 amperes is 100 volts, the value of potential available from the battery B. This may be ex- pressed by stating that the voltage drop is equal to the applied voltage. The last sentence in the preceding paragraph has a great deal of significance. A series cir- cuit need not consist of but one resistance. Just as it is possible to divide the resistance R shown in Figure 20 into several separate units of say 1, 3, 4 and 2 ohms respectively, it is possible to employ four such resistances in series as in Figure 21. While the appearance of the circuit has been altered, only one continuous path is available for the flow of current, hence the cir- cuit is still a series structure. Under the cir- cumstances, the total resistance offered by these four separate resistances Rl, R2, R3 and R4 is the sum of the individual values. Simple addi- tion shows the total to be 10 ohms, the value in- dicated in Figure 20 by just one resistance. Hence we can state that : The total resistance of a number of resist- ances in series is the sum of the individual re- sistances. Thus Rt =: Rl + R2 + R3 + R4 where R. is the total resistance. Since all of the resistances are additive, it is possible in a series network to consider all of the resistances as a single resistance of an ohmic value equal to the sum of all the resist- ances in series. Let us now consider the effect of such re- sistances upon the current flow. Whatever the value of current in the circuit, it is evident that the flow of charges has but one path from one end of the battery to the other. No mat- ter what the value of current, that value will flow through all of the resistances. The total resistance Rt according to formula (4) is Rt = 14- 3 +2 + 4 = 10 ohms. According to Ohm's Law for current, the current flow in the system will be 10 amperes since the voltage E of the battery B is 100 volts. This circuit is, therefore, the same as that shown in Figure 20 except that four re- sistances are connected in series instead of the single resistance unit employed in Figure 20. As in the case of the previous example, the total current of 10 amperes flows through each of the resistances and since there is a flow of charges through each of these resistances, a difference of potential or voltage drop will be produced across each of these resistances, just as if we had divided the resistance R in Fig- ure 20 into four separate units. We now note a difference. Whereas the voltage drop across R in Figure 20 was singu- lar and equal to the applied voltage, we find four distinct voltage drops across the four sep- arate resistances in Figure 21. According to the previously stated law for the IR drop in a series circuit. the IR drop across Rl = 10 x 1 = 10 volts across R2 = 10 x 3 = 30 volts across R3 = 10 x 2 = 20 volts across R4 = 10 x 4 = 40 volts Since the four series resistances are addi- tive, the four IR drops are additive and we note that the total drop across the four separate resistances is equal to the applied voltage since 10 4- 30 4- 20 4- 40 = 100 volts. Hence The sum of the IR drops in a series circuit is equal to the applied voltage. The fact that the IR drop across any one of the resistances is equal to the total current times that one resistance is evident in the above com- putation. The above relation holds true irre- spective of the number of resistances in the cir- cuit or the devices employed which may be represented as resistances. Thus, the four re- sistances in Figure 21 may be four filements of vacuum tubes connected in series, or three fila- ments and one current controlling element. Internal Resistance It might be well at this time to refer momen- tarily to the internal resistance of the battery. Just as the four resistances shown possess defi- nite values of resistance, there is present within the source of potential a certain value of resist- ance, which also limits the magnitude of current flow and should, therefore, be considered as a series resistance. Furthermore, a voltage drop must take place within the battery since the total current flows through the battery and the external resist- ances. This drop is known as the internal drop. Fortunately it is so low that it may be neg- lected. If this internal resistance of the battery (the internal resistance of a battery or a cell increases as the state of discharge increases and is appreciable when the battery or cell is run- down or discharged) is appreciable, the sum of the IR drops across the resistance will not be E= IOO V Rl lu> — 4AAAA- <3 oo R4 4-(-o R3 aco FIG. 21 July 19, 19 3 0 M o t i o n Picture News 43 equal to the voltage available from the battery without current flow through the circuit. At best, that is when the battery is new, the total IR drop across the external resistances with the internal resistance of the battery neg- lected will not be equal to the voltage of the battery, but this discrepancy will be very small and really of no consequence. If we consider the internal resistance of the battery, we must alter the expression for current in a simple circuit to read as follows E I = R + r (5) where R is the resistance of the external cir- cuit and r is the resistance of the battery. It is this quantity r which limits the maximum amount of current which may be secured from a battery when it is short circuit by a conducter of supposedly zero resistance. The determina- tion of the internal resistance of a cell or bat- tery is slightly premature at this time, but we include it for the reader who may be interested. The internal resistance of a cell or a battery is the same as if an external resistance of like value is connected in series with a perfect cell or battery entirely without resistance. This means that the internal resistance r will in- crease the total resistance of the circuit and thus reduce the current flow in the system. Quite naturally, the voltage drop across the various resistances in such a circuit (exclusive of the drop across the battery resistance) will not equal the supposed voltage of the battery. Hence, the true expression for the circuit shown in Figure 21 would be E = Ir + IR1 + IR2 + IR3 + IR4 or (6) E = I x (r + Rl + R2 + R3 + R4) (7) If the internal resistance of the battery is in- cluded as shown above, then the expression for the current in the circuit again becomes E I — where R R is the total resistance inclusive of the resist- ance of the source of voltage. How to Determine It If the battery, or the source of voltage, is possessed of a certain value of resistance, the drop across that resistance serves no purpose and is lost. To determine the internal resist- ance of a cell or battery it is necessary to make two observations. First, the voltage of the bat- tery without current flow through" the external circuit. Second, the current flow through a known resistance. The first is known as the no load or open circuit voltage. Suppose that the open circuit voltage of a battery is 100 volts and when connected to an 18 ohm resist- ance causes the flow of five amperes. The IR drop across the external resistance is only 90 volts. Ten volts appear to be lost somewhere. Bearing in mind that the five amperes of cur- rent flows through the battery as well as the external resistance, a resistance of two ohms is present somewhere in the circuit external of the regular specified resistance and the leads. Since the IR drop is supposed to be equal to the applied potential. E' = IR = 5 x 18 = 90 volts E' = 90 volts the terminal voltage of the battery when 5 amperes of current are flow- ing in the circuit. The open circuit voltage was found to be 100 volts hence the internal drop = E — E' = 100 — 90 = 10 volts Since the same current flows through the bat- tery and the external resistance E— E' the internal resistance r of the battery = E — E' I 100 — 90 = 2 ohms internal resistance If we consider such a battery employed in conjunction with the resistance shown in Fig- ure 21, the total resistance of that network will be R, = r + Rl + R2 + R3 + R4 =2+1+3+2+4 = 12 ohms instead of the 10 previously- stated. An Example If we neglect the resistance of the batterv, the circuit of Figure 21 is the same as the cir- cuit shown in Figure 22 and the distribution of voltage drops across different parts of the cir- cuit is as shown. In each case E = IR where R is one resistance or two or three considered as one. As is evident in such series circuits, the function of a series resistance is to reduce the value of current flowing in the system. This is the same as if the voltage applied to a device had been reduced. Suppose that we consider the resistance Rl in Figure 22. The voltage of the battery is 100 volts and the re- sistance of Rl is one ohm. Normally if such a resistance were connected to the battery, the current flow w-ould be 100 amperes, perhaps ex- cessive for the device. Say that the maximum current allowable through Rl is 10 amperes. The presence of resistance R2, R3 and R4 in series with Rl produces such a voltage drop across the' R2, R3 and R4 combination that the current flow through Rl with a battery poten- tial of 100 volts is the same as if the potential of the battery had been reduced to 10 volts, the value necessary to limit the current flow through a one ohm resistance to 10 amperes. Thus, series resistances produce voltage drops necessary to allow the operation of certain de- vices. Expressed in a different manner, series resistances produce voltage drops which are the equivalent of a reduction of the initial voltage so as to allow the operation of a device at the normal voltage. Suppose that Rl is a lamp filament rated at one ohm and 10 volts. The only available voltage is 100 volts. How can one arrange to operate the 10 volt lamp from the 100 volt source? The solution is the use of a series resistance which will cause a voltage drop of 90 volts and allow the flow of 10 amperes. This means the use of a resistance of a certain value located in series with the lamp filament. What is the value of this resistance? E' Rx = where ( 10) E' is the available voltage and E is the required voltage and I is the required current flow 100 — 10 Rx = 10 = 9 ohms Like Series Resistances In many instances all of the resistances in the series arrangement have like ohmic values. In such cases, the total resistances of the series system is equal to the value of any one of the resistances times the number in series, viz ; Rx = Rxn where (11) R is the resistance of any one of the units and "n" is the number of resistances in series. Parallel Circuits — Another circuit structure is known as the parallel circuit and the defini- tion of the system is : A circuit which has two or more parts con- nected between the sarnie two points is known as a parallel circuit Parallel Circuits Such a circuit is shown in Figure 23. The two resistances Rl and R2 are in parallel and connected between the same two points X and XI in the main circuit. If we momentarily neglect the resistance R2, then the current due to the voltage E from the battery B through the resistance Rl is E 11 = Rl since this resistance operating in conjunction with the voltage E comprises a series circuit. If we now neglect resistance Rl and con- sider resistance R2, we once again note a sim- ple series circuit and the current through R2 is E 12 = R2 One fact is evident, namely that the same volt- age acts upon both resistances. This gives rise to a law related to parallel circuits, that ; The current flowing through any branch of a parallel circuit is equal to the voltage acting across its terminals divided by the resistance of the branch. An examination of the circuit shows that the terminals of the two resistances in parallel are the points X and XI in the circuit. Each one of these resistances offers a path for the flow of current and is, therefore, a branch and the voltage E is the same across X and XI for either one of the two resistances. Since Rl and R2 are both in the circuit and it is possible to consider either one individually, the total current flowing into the point X and out of the point XI must be the sum of the two currents II and 12. If / is the main current and I = II + 12 then The total current through any parallel com- bination connected betiveen two points in a cir- cuit is equal to the sum of the currents through the branches. One can readily understand that the total current / is greater when both Rl and R2 are in the circuit than w:hen either one of the re- sistance is removed and the voltage E remains constant. 100 11 according to Ohm's Law = = 10 amps. 10 100 12 according to same law = ■ = 10 amps. 10 I = II + 12 = 10 + 10 = 20 amperes With a constant voltage, it is apparent that if the total current is 20 amperes with Rl and R2 are in the circuit and only 10 amperes when either resistance is out, the joint resistance of two resistors in parallel is less titan the resist- ance of any one of the branches. Under the circumstances, it is possible to re- place a parallel combination of any number of branches with a single element of the proper resistance. Let us solve for the joint resistance of the parallel combination shown in Figure 23. The individual equations for II and 12 {Continued on page 51) 12 IOuj E = IOOV Ii+la I1+I2 FIG.23 44 Motion Picture News July 10. 1930 Reversing It Some of the stars have established a custom of giving presents to the crew that has worked with them on a picture. The employes of Samuel Goldwyn have turned the tables and presented Eddie Cantor with a beautiful watch. That's news, isn't it? A sort of first cousin to the man biting the dog. — Harrison Carroll in L. A. Herald. Court Ends Long Kansas Fight, Won By "Blues Topeka, Kas. — The Supreme Court has declared the state statute which prohibits the sale of "goods, wares or merchandise" on the Sabbath is also applicable to the sale of tickets for any theatrical show. The decision is the result of a long and bitter statewide fight between the "blues" and antis, with the court being asked to decide the validity of the measure, in a test case over a violation for operating a picture show. The conviction was upheld. It was also ruled that the statute which prohibits all unnecessary work on Sunday is valid and does not violate any right of re- ligious freedom. The contention that it compels a person to accept Sunday as a day of rest was rejected. Closer Relations Between Austria, Germany Seen Berlin — Agreement which gives to Aus- tria the choice of light operas for sound films, and to Germany, the heavier Wag- nerians, has prompted much speculation in picture circles over possibilities of working out closer producing arrangements between the two countries in an effort to avoid du- plication in turning operatic classics into film form. Eastman in Realty Deal Eastman Kodak Stores, Inc., an E-K subsidiary selling photographic materials, has leased space on the Fifth Ave. side of the new 32-story Squibb Bldg., New York at a term rental of $850,000. Midnight 'Preview' In Seattle R-K-0 Seattle — Another lure to the public in an effort to build stronger summer business will be inaugurated next week by the local R-K-O New Orpheum theatre. Manager Emil C. Bostick, newly arrived, has dubbed every Friday night "previous night," a la Hollywood, and explains the idea thusly: Patrons coming in for the final perform- ance of the current show at 9 :30 p.m. on any Friday night will see a complete vaude- ville program and feature picture, and will then be allowed to remain in their seats without extra charge to see a "preview" of the film attraction that begins a week's en- gagement on the following day. "Oom-Pah-Pahs" Absent Though Tooters Fidget Ottawa — An orchestra sits in the pit of B. F. Keith's here, but no "Oom-pah-pah" greets the ears of the audiences and the drum emits no rat-a-tat during perform- ances. The musicers occupy their seats dur- ing the scheduled hours, holding their in- struments in the professional manner, but no baton stirs them to action. Their eyes flit from the music in front of them to the audience, to the picture and back to the score. Expressionless until a sour note from be- hind the screen tortures their souls, they are itching to play, but they can't. That is, they're not allowed to. When vaudeville was cut out for the summer by Manager Joe Franklin he served "services no longer required" notices on the musicians. They had a sense of humor, it appears, and thought it a good joke. Even when their pay was stopped they weren't discouraged. Every day they appear at their posts and "see and hear" the pictures free of charge. They expect to be paid some time for their willingness to toot and fiddle. Just how and when harmony will be re- stored is a moot question. Friends of Films In California Governor Race Hollywood — The Coast film colony is taking more than passing interest in the present three-corner Republican primary race for governor of California. The present Governor, C. C. Young, who is a candidate for re-election, has among his chief sponsors several prominent pro- ducers and executives. He is well liked among the upper strata of Hollywood film- dom society, and will have their complete backing. Mayor Rolph of San Francisco seems to be in line to poll the greatest number of votes in the film colony. Rolph has time and again demonstrated his friendship for the industry and show business as a whole; and the rank and file of players, directors, tech- nicians and studio workers are lining up under his banner. The third candidate for the governorship is Buron Fitts, present reform district at- torney for the county of Los Angeles, who is also well known socially in select film society. From present indications, local ob- servers of the state political situation feel that Fitts will run a poor third in getting the support from the Coast film group. History Making Prague — City fathers here created a commission which will organize a museum containing every available film record of the town. Atta Boy, Harry! Tampa, Fla. — With the advent of talking pictures the blind get a break, and many of them have been attend- ing sound theatres here. To make life a little sweeter for those condemned to eternal blackness, Harry Weiss, general manager of Publix houses, has offered to admit the blind free if ac- companied by a guide, the latter pay- ing the regular admission charge. Backgrounds in U. S., Closeups Abroad, Is Plan Hollywood — Economies in time, money and effort in production of foreign talkers are claimed by Richard Zelnik, for his new plan of photographing backgrounds in this country and sending the negative abroad where closeups would be taken of foreign players. The scenario would likewise be fashioned for each country. Zelnik has joined Carroll and Dodge Dun- ning in furthering the plan. The Dunnings are sponsoring a process for superimposing scenes taken in the studio on scenic back- grounds, similar to the New York shots in "Anna Christie" upon which the players were later photographed. Fire in Projection Booth; "Rain Checks" Are Given Goshen, Ind. — Fire which started when the Jefferson theatre was crowded de- stroyed all the projection equipment and ruined the film, but the audience was not alarmed and none was hurt. The film jammed and caught fire immediately. Oper- ator Robinson left the booth and closed the door. The loss is more than $3,000 and is covered by insurance. New equipment will be installed immediately. The value of fireproof projection booths was more than demonstrated. The audience did not know a thing was wrong and sat calmly waiting for the show to proceed. The customers were given rain checks — perhaps fire checks would be better. Oscar Hausen is manager of the theatre. York Theatre Leased York. Neb. — The York has been leased to the Blair Theatre Enterprises, headed by Samuel H. Blair of Bellville, Kan. The company operates a string of houses in Southern Nebraska and Kansas. A new house is under construction at Smith Cen- ter, Kan. Talkers Improve Providence Hold Providence — Passing of the Opera House, legitimate, and wiring of the Empire, bur- lesque, gives sound pictures almost undis- puted sway here. The Empire, it is under- stood, is to be taken over by Abraham A. Spitz, who plans to show low-price talkers. / u I y 19, 1930 Canada Removes Bond Restrictions On Sound Trucks M otion P i dure New 45 Ottawa — A ruling that sound film trucks used in the taking of topical views for newsreels are to be admitted into the Do- minion as tourists' automobiles has been passed by the excise branch of the depart- ment of' national revenue. This removes considerable red tape and the heavy bond required as in the case of commercial ve- hicles used for business purposes in Canada. With the restrictions removed, various sound trucks are busily engaged on practi- cally virgin ground in the Dominion. One reason for the action on the part of the Federal government was the complaint from Provincial censors that sound news weeklies did not contain sufficient Canadian views to meet censorship regulations. International Camera, Publix Unit, Chartered Formation of International Camera Co., listing 40,000 shares of common, and Pub- lix Wheeling Theatre Corp., a subsidiary of Publix, highlight the current batch of cor- porate activities, which runs unusually slow for the eastern states. International and the theatre company filed charters at Delaware, where the Fox Copper Theatres Co. was also formed. In New York, Allart Pictures Corp. and Sound Photoplays were chartered and the Providence Theatre Corp. dissolved. Duffy May Reopen Four Bankrupt 'Frisco Houses San Francisco — Four Duffy theatres darkened by receivership proceedings will be reopened in a few weeks again under management of Henry Duffy, it is under- stood. The yarn has it that Duffy is con- sidering a partnership deal with someone heretofore not connected with the local string, which includes the Alcazar and President, San Francisco, the Dufwin, Oak- land, and the President at Los Angeles. "Doc" Solomon Warner Studio Superintendent Hollywood — Jack Warner has promoted A. M. ("Doc") Solomon to the post of general studio superintendent of Warner, First National and Vitagraph studios. Solo- mon will operate under the direction of William Koenig, general production man- '"" r for the various Warner lots. Hot Heads Two snappy headlines espied in an English trade journal: DITHER ABOUT FILM PROPAGANDA WHAT IS HAPPENING? Radio Slander Penalized New Orleans — House of Representa- tives has passed, by a vote of 71 to 3, a measure "to prohibit slander over, through or by means of what is com- monly known as the radio." The measure provides "that any per- son who shall falsely use, utter or publish words over, through, or by means of what is commonly known as the radio, which in their common acceptation shall tend to blacken the memory of one who is dead, or im- peach the honesty, integrity, virtue or reputation, or publish the natural de- fects of one who is alive, and thereby expose him to public hatred, contempt, ridicule, or financial injury, shall be guilty of slander." The bill provides a penalty of a fine of not more than $100 or imprison- ment in jail for not more than 30 days, or both. Milwaukee Cops Blaming Unions For Vandalism Milwaukee — Police suggestions that labor trouble has been the cause of the attempted bombings of the Studio, Greenfield and New World theatres here have been vigor- ously denied by union men. An attempted bombing of the Studio theatre resulted in the breaking of several windows in the building, but no other serious damage. G. C. Kalkhoff, business manager of the Union of Motion Picture Operators, has stated that he will ask the organization's board for funds to make a complete investi- gation of the bombings. The police always, he stated, when such troubles occur, give labor troubles as the cause. "Ours is not a bombing union. Our men earn from $45 to $125 a week and we have very few out of work. We have never placed non-union hnvses in Milwaukee on the unfair list. Of the 70 or more theatres in Milwaukee about five employ non-union operators," Kalkhoff stated. One of the city's papers commented on the disturbances editorially and advocated a thorough investigation less the business racketeer acquire a foothold in Milwaukee. Six theatres have been attacked, either by paint or bombs, on nine occasions in Mil- waukee during the last few months. To discount the solution of labor trouble, it was further pointed out that both the Venetian and Uptown, operated by Warners and Fox, respectively, employ union opera- tors and were splashed with paint several months ago. DeForest Injects Motion Grid Into Vacuum Tubes Motion has been put into vacuum tubes. Now, with a moving grid, it is expected that radio tubes will offer new possibilities. The new tube, invention of Lee De Forest, has a rotating grid in the form of a cylinder, with slips and vanes, the electronic stream rotating the grid. "Blues" Win Again In Hot Battle In North Dakota Fargo, N. D. — This state's "blue" law, cause of trouble aplenty over a long period of years, will remain in force indefinitely, the "anti blues" falling to defeat in the special referendum by several thousand votes. The Women's Christian Temperance Union and other Sunday show enemies fought the newly-created Sunday Theatre Law Repeal Ass'n., in a vigorous campaign to induce voters to say "yes" on the repeal! question. Roy Olwin, state organizer of the theatre body, obtained 18,000 signatures through- out the state, several thousands more than was necessary to secure the state refer- endum. Madelia Outs Sunday Shows Madelia, Minn. — Voters in this town de- cided against Sunday pictures by a plural- ity of 55. Scotia Favors Sabbath Shows Scotia, Neb. — Theatres will be opened on Sunday, voters favoring repeal of the "blue" law at a special referendum. "Blue" Sundays Close House Milton, la. — The Opera House is unable to operate without Sunday shows, although the town's population is understood to be in favor of "open" Sabbath. Warners Promote Payette Washington — A meeting of all executives and managers of Warner theatres in the Washington zone was held at South River Park, Md., at which John Payette, general manager of the district, announced that Frank M. Boucher, in charge of theatres in Hagerstown, has been appointed manager of all theatres in Maryland, excepting Baltimore. Boucher has managed Warner theatres in Hagerstown and vicinity, including Mary- land, Wavnesboro, Pa., and Martinsburg, W. Va. Spanish University Has Talking Picture Classes Madrid — The Universidad Central de Espana is forming special courses to coach foreign players in Spanish diction to enable them to act in sound pictures. Are They Riding? Hollywood — A local gag man, who has written funny pictures for the past ten years, states that the Santa Fe railroad is able to raise its dividend rate this year. He claims the heavy income on railroad fares of stage people returning east makes the increased dividends a cinch. 46 Motion Picture News July 19, 1930 Brisbane Favors IL S. Projectors, Gov't Declares For Foreign Travelers Passports from the U. S. now cost only $5, and renewals $2, reduction having been ordered by a new meas- ure signed by President Hoover. Washington — American-made projectors are preferred in Brisbane, Australia be- cause of the interchangeability of their parts. This is pointed out in the report on possibilities of domestic equipment in the East and in Africa compiled by Nathan D. Golden of the Motion Picture Division of the Department of Commerce. The report covers 33 countries, including large and small markets alike, and is being published in full in Motion Picture News. The second instalment follows : BRISBANE From Report by R. L. Rankin, American Consul Projectors. — There are 268 motion picture theatres in the State of Queensland. About 75 per cent of them use projectors of American manufacture, 15 per cent are Kalee (British), and the remainder miscellaneous German makes. The American projectors sell for about $975 and the German and English at $825. It should be noted, however, that in order to bring the American machines down to this price, Ger- man lamp houses and Australian stands or bases are used. The German lamp houses are reported as cheaper and are considered by cer- tain individuals to be better in both appearance and operation than the American. Bases and other minor parts of Australian manufacture are used solely on account of their cheapness, which results from the lack of transportation charges and the customs duty. American projectors are preferred mainly be- cause of the interchangeability of parts. They also have an excellent record for standing wear throughout a long period of years. The equipment in theatres in Queensland varies widely. Most of them, however, have two projectors. Models of all ages are found, from the latest to some at least 15 years old. The old American projectors are giving better service than those of other nationalities, and the new American machines are preferred. Arc Lamps and Generators. — Mirror-reflector arc lamps are used in about 70 per cent of Queensland theatres, while the high-intensity type is not in use at all. There is no demand for American generator sets, the complaint being that they are not adaptable for the mirror arcs ; this can hardly be true, however, inasmuch as they are being used with mirror arcs in the United States. A German machine, manufac- tured by Max Levy, is the most popular. Screens. — There is little uniformity in the type of picture screens in use. Most of them, however, are sheeting of comparatively cheap - quality. Visual Education.-r-The Department of Pub- lic Instruction supervises matters pertaining to education, but lias not adopted motion pictures to any considerable degree. The cost of such an undertaking in a state of so great area as Queensland is likely to prevent the government from taking action along that line. Definite attempts are being undertaken by private firms to introduce motion pictures on an educational basis, but no plan has been developed as yet which would be on a paying basis. It is hoped, however, to work out a system comparable to that which exists in New South Wales. ADELAIDE From Report by Leo J. Callanan, Vice Consul iavid Raymond Hackett Marty John Miljan Mrs. Weaver Hedda Hopper Monsieur Pantoise Albert Conti Joe Munsey Edward Brophy The detective Robert E. O'Connor Evelyn Woodforth Martha Sleeper Mannequins: Mary Doran, Norma Drew, Wilda Mansfield, Given Lee, Catherine Movlan, Claire Dodd. Lawful Larceny (Radio— All Talker) Intelligent (Revieived by Robert Hage) BEBE DANIELS gets the stellar position, but the picture is mostly Lowell Sherman's. Not only did he direct it, in an extremely ex- pert manner, but his performance is a finished piece of work that is delightful always. And he nets every laugh in the production. The masses who revel in action may not fall hard for "Lawful Larceny," for it is produced in the stage manner, but it will be relished by those who desire intelligence in story, direction and acting. Despite the fact that the dialogue is almost 100 per cent of the picture, it packs an accelerated tempo, builds up suspense and never allows the attention to falter. Bebe Daniels is cast as a young wife who, upon being told by her husband ( Kenneth Thomson) that he has had illicit relations with another woman ( Olive Tell ) , who conducts a private gambling house of her own, and that she has despoiled him of all his possessions, determines to ruin the vamp. She lands the job of secretary to the lady of easy morals in furtherance of her scheme. There she meets Lowell Sherman, who falls hard for her in a nice, clean way. Thomson, horrified at meeting her there, but pledged to remain silent, is forced to watch Sherman making love to his wife. When Sher- man proposes marriage Bebe consents, but compels him first to reveal the nature of his livelihood. Sherman thereupon admits that be preys upon the type of women who prey upon men, as a result of an experience he has had with the species, and that he had been on the verge of decamping with the vamp's valuables, knowing the combination of her safe, when he met Bebe and decided to go straight. There is a highly dramatic scene when Miss Tell, who is deeply in love with Sherman, is told that he and Bebe are about to be married. She denounces her secretary as a cheat and a thief, and Bebe rubs in a moral or two about stealing men from their wives. Then she in- duces Sherman to empty the contents of the safe into a bag, and flees with it to her home. She is pursued there by Sherman, Miss Tell and a judge, who tells her that it is "lawful larceny" to steal a husband, as Miss Tell had done, but not to steal property. However, when Bebe demonstrates how the vamp had won her earnings fhrough marked cards, the vampire makes a quick exit, and there's a reconciliation. The story has been developed with smooth- ness and logic and the dialogue is crisp and sparkling at all times. The picture is good for week stands in the better houses. The star is convincing in a difficult role and all of the members of the cast know their stuff. Musical and shorts and cartoons sufficient to balance. Produced and distributed by Radio. From the stage play by Samuel Shipman. Directed by Lowell Sherman. Adaptation and dialogue by Jane Murfin. Edited by Marie Halvey. Photographed by Roy Hunt. Length, 6,379 feet. Running time, 67 mins. Release date, Aug. 17, 1930. THE CAST Marion Dorsey Bebe Daniels Andrew Dorsey Kenneth Thomson Guy Tarlow Lowell Sherman Vivian Hepburn Olive Tell Judge Perry Purnell B. Pratt Davis Lou Payne French Bert Roach Mrs. Davis Maude Turner Gordon Mrs. French Helene Millard Butler Charles Coleman The Dawn Patrol (First National—All Talker) Thrilling (Reviewed by Charles F. Hynes) TFNSE scenes of air fighting in the late war, some strong dramatic sequences and fine acting characterize this picture. It has been given fine production values and the direc- tion is splendid. However, the story is repeti- tious and somewhat obvious, there is a lack of comedy and the picture is devoid of love in- terest, and hasn't a woman in the cast. But sold properly on its thrills, it should be a money-getter, even though its chief appeal is to men, and the thrills its best selling point. Richard Barthelmess is starred, although his part does not rate far above that of Neil Ham- ilton and Douglas Fairbanks, Jr., both of whom give outstanding performances. Hamilton dominates the early scenes. Clyde Cook, Frank McHugh and Gardner James do good work. The story is of the Royal Flying Corps, a squadron of which is usually picked out for "dirty assignments." The commander cannot abolish the thought that he is an executioner, sending untrained recruits out to be slaughtered by the Germans. He seeks solace in whiskey and gruff words, and is relieved to learn that a subordinate toward whom his particular hate is directed has to take his place when the chief is transferred. The same development is re- enacted, for the carefree aviator, who disobeyed commands to go out and strafe the Germans with a pal, now becomes the hardened com- mander bearing the burdens of war on his shoulders. At length, a suicide mission is or- dered and his pal wins the assignment, but the commander disobeys and takes the task. He is successful in his mission, but is killed, where- upon the pal is shown as commander, gruff and whiskey-drinking as the two who had gone before. The strafing expedition of the two pals is well done, but a litlte far-fetched, tor they succeed in destroying a whole German squad- ron, when repeatedly the superior equipment of the Germans had been stressed. There is real pathos in the scene where the commander is forced to send his pal's younger brother to his death, and another touching bit when the com- mander believes his pal killed. Howard Hawks has managed to maintain tenseness, despite the repetitious story. The photographer deserves July 19, 19 30 M o t i o 11 P i c t u r e N e w s 49 Opinions On Pictures real credit for splendid work. Light comedy shorts i^'itli this. Produced and distributed by First National. Di- rected by Howard Hawks. From the story. "The Flight Commander," by John Monk Saunders. Adap- tation and dialogue by Howard Hawks. Dan Totheroh and Seton Miller. Running time, 90 minutes. Re- lease date, July 20. Photographed by Ernest Haller. THE CAST Dick Courtney Richard Barthelmess Douglas Scott Douglas Fairbanks, Jr. Major Brand Neil Hamilton Gordon Scott William Janney Field Sergeant James Finlayson Bott Clyde Cook Ralph Hollister Gardner James Lieutenant Bathurst Edmund Breon Flaherty Frank McHugh Mechanics Jack Ackroyd and Harry Allen Wild Company {Fox— All Talker) Good Programmer (Reviewed by Sherwin S. Kane) LIGHT enough at the start, but increasingly- heavy as it unfolds, this, nevertheless, is good program material. H. B. Warner turns in a fine performance, easily leading a capable cast. As Henry Gray- son, merchant and influential citizen, his activi- ties bring about the election of a "reform" mayor, pledged to a lily-white administration. While Grayson listens to endorsements of the puritan platform at a political banquet follow- ing the election, his children, played by Frank Albertson and Joyce Compton, are whooping it up at a beach club. Albertson takes on a too plentiful load of intoxicants and is abandoned by his sweetheart (Mildred Van Dorn), after which he pays a visit to a speakie where he meets Sally, an entertainer, played by Charon Lynn. Sally's boy friend, Joe Hardy (Kenneth Thomson) is a crooked racketeer and instructs the girl to give young Grayson a play in order that the family's influence may be invoked in the event Hardy's operations get him into a jam. The youth falls heavily for the enter- tainer and appropriates numerous costly gifts for her at his father's department store. A house detective reports the situation to Gray- son, Sr., who upbraids his son." The youth, angered, leaves home, and is framed by Hardy to the extent that he is on the scene when Hardy, caught robbing a roadhouse safe, shoots the proprietor of the place. Young Grayson is seen fleeing from the place by his father, who has arrived to bring the youth back to his home. The father forces a confession from his son which implicates Hardy and Sally. Grayson, confident of his son's innocence, turns him over to the police along with Hardy and the girl. Their testimony implicates the youth and he is found guilty of manslaughter and sentenced to five years in the penitentiary. This sentence is then vacated and the youth is paroled in the custody of his father for five years. The fadeout suggests reconciliation with his former sweetheart. The picture moves at a good pace and pro- vides an ample amount of action. Situations, for the most part, are reasonable and interest is well sustained. Sharon Lynn sings two songs. "Joe" and "That's What I Like About You," both very average in theme and tune. Thom- son, as Hardy the racketeer, turns in a good performance. Light shorts, particularly good comedy, are needed with this. Produced and distributed by Fox. Story by John Stone and Bradlev King. Directed by Leo McCarev. Dialogue by Bradley King. Photographed by L. W. O'Connell. Length, 7.200 feet. Running time, 80 min- utes. Release date, July 5, 1930. THE CAST Henry Grayson H. B. Warner Larry Grayson Frank Albertson Sally Sharon Lynn Anita Joyce Compton Mrs. Grayson Claire McDowell Natalie Mildred Van Dorn Dick Richard Ke-ne Cora Frances McCov Joe Hardy Kenneth Thomson Sweet Mama (First National— All Talker) Entertaining (Reviewed by Robert Hage) ALICE WHITE turns in a fine bit of act- ing in this picture ; in fact, she demon- strates that her talents have been wasted in the past in sappy sex roles. Who would have thought it? She comes through with a snappy dance in a modest evening gown, but no attempt is made to capitalize her curves and s. a., un- less it be in the title. But by no stretch of the imagination is the title applicable to the story. The story centers about a band of bank rubbers, the chief of whom, Kenneth Thomson, has headquarters in his gilded cabaret. Alice's sweetie, David Manners, gets caught in the toils of the Thomson gang. Alice learns of 'his ar- rest on another charge while with a burlesque troupe and beats it back to the big city. David will not listen to her entreaties to quit the game, and Alice is later induced by Robert Elliott as a lieutenant of detectives, to get a job in the cabaret in order to spv on them and save David. She gets wind of a plot to hold up another big bank and telephones the message to the police, but the latter are foiled because they are detected watching the scene. Suspicion centers on David, and they are about to give a twist to the "taking a ride" process by throw- ing him from a penthouse when the cops and Alice arrive. Everything sweet thereafter. The role is not a soft one, but the star car- ries it with ease and conviction. She should be given better parts from now on. Manners was somewhat uncertain in his histrionics, but he should develop into a draw juvenile. The rest of the cast was more than capable. Eddie Cline did a fine job of directing, and the pro- duction is closely-knitted, fast-moving, coherent and plausible. While this can be classified as another gang- ster story, its originality and rapid tempo will make it click with the average audience. Musical and comedy shorts are required. Produced and distributed by First National. Story by Earle Baldwin. Directed by Eddie Cline. Scenario and dialogue by Earle Baldwin. Edited by Ed. Schroe- der. Photographed by Sid Hickox. Length, 5,012 feet. Running time, 55 minutes. Release date, July 6, 1930. THE CAST Goldie Alice White Jimmy David Manners Joe Palmer ._ Kenneth Thomson Lulu 7 Rita Flynn Al Hadrick Lee Moran Elmer Richard Cramer Mack Robert Elliott The Bottom of the World (Talking Picture Epics) (Synchronized with Lecture) Very Interesting (Revieztted by Charles F. Hyues) BIRD, animal and sea life in trie. Antarctic feature this adventure picture taken by Dr. Ludwig-Kohl on an expedition to South Georgia. The picture has a lecture throughout by Dr. Robert Cushman Murphy, who explains in detail the various scenes. The picture is a very interesting one, and it has been cut to a length which makes it an en- joyable entertainment of slightly more than one-half hour. With another feature on the bill, a diverting and instructive program can be built up. In addition, the picture is pre- sented under auspices of the American Museum of Natural History, which offers a good ex- ploitation hook-up. Whaling in the Antarctic, including the har- pooning of a blue whale, is shown in fascina- ting detail, with the lecturer advising that whales will soon be extinct if the present rate of killing continues. There is a real thrill in a savage fight between two mammoth sea ele- phants, and kick in the way the various species of penguins, "the little men" of the Antarctic, live. These birds, which cannot fly, but which make their homes in the highest crags, are pic- tured in detail ; and the famed albatross is shown. Altogether, it is an offering which will please. However, it is in no way similar to the Byrd South Pole film and all confusion along this line should be avoided carefully. Comedies, musicals and dramatic shorts will tit. Produced by Ludwig-Kohl Larsen. Distributed by Talking Pictures Epics. Length, 3,800 feet. Running time, 39 minutes. Release date, Sept. 1. Short Subjects Temples of Silence (Pathe — Synchronized) Excellent TOM TERRISS, "The Vagabond Director," takes us this time to the mysterious city of Angkor in Indo-China, which at one time housed a million inhabitants, but today has but one — a demented native who poses as king. Magnificent turreted buildings, seven and eight stories in height, are shown, and their interiors, containing weird statues and gods, give the subject a punch. It is accompanied by a lec- ture by Terris. At times he becomes too the- atrical in his spiel, and at all times it is almost drowned out by the synchronized score. Any audience will enjoy this novelty. Running time, 10 minutes. Play it with a comedy feature. Audio Review, No. 27 (Pathe — Sound) Fair A SCENIC tour of Santiago, Cuba, showing the historic Spanish-American war sites, is the highlight of this issue. It will impart a thrill to all types of patrons. There are views of San Juan Hill, made famous by the charge of Roosevelt's Rough Riders, and of the monu- ment to that great regiment with a bust of T. R. and flanked by American and Cuban flags. Then we are taken to the office of M. Bacardi, showing him dictating to his secretary, and given a close-up of many bottles of the refresh- ment for which he is noted. The other units comprise shots of a poppy field in California, a miniature railroad which hauls tourists through the mountains of Wales, and a quar- tette of cowboys singing "Oh, Bury Me Not on the Lone Prairie" against a drop depicting the western plains, but not very successfully. Edited by Terry Ramsaye. Running time, nine minutes. Spot in with a light feature. Jungle Jazz (Pathe-Acsop Fable — Sound) Amusing THE adventures of Waffles Cat and Don Dog in the jungles of Africa. The artist is entitled to great credit for his imagination, for he has created animals seen only in cases of delirium tremens. Keeps up a steady chuckle and is worth a play. Running time, eight minutes. Will help any type of bill. Swell People (Pathe— Talker) Roughhouse BURLESQUE never descended to the low depths of the "humor" in this two-reeler, featuring Harry Gribbon and Dot Farley. An- other "it was all a dream" spasm that will con- vulse the "low lifes" but will disgust the better type of spectator. Very crude. Directed by Wallace Fox. Running time, 22 minutes. Give it plenty of good support. 50 Motion Picture News July 19, 193 0 The Lightning Rider ( Universal — Silent) Trite THIS short contains a fine cast of horses and they perform their onerous duties in an expert manner. The human support is not so hot. Ted Carson, as the slim "Mountie," again licks three bad guys, but the supply does not seem to become exhausted. The plot is an- cient. The direction is punk. And the hero gets the heroine only three minutes after he's met her, and during those three minutes he's been battling with the villains. That's tabloid romance for you. Directed by J. Levigard. Running time, 17 minutes. Use only where audiences like this sort of thing. The Pony Express Kid ( Universal — Silent) Poor EDMUND COBB is the hero of this con- densed cow opera, which is guaranteed to produce a yawn a minute. It's ham stuff all the way through and the direction is particular- ly mediocre. This one is below the mental level of any kid. Running time, 18 minutes. // you must run it, keep it secret. Screen Snapshots, No. 21 (Columbia — Talker) Fair TROY BARNES is the master of cere- • monies in this issue, but he's never shown with the actors and actresses figuring in the tour of Hollywood, and most of them must be local newsreel shots. Appearing in this short are Mei Lan Fang, Chinese actor; Mary Pickford, Arthur Lake, Robert Woolsey, Dol- ores Del Rio, Maurice Chevalier, Buster Keat- on and Bert Wheeler. Mildly interesting. Run- ning time, 10 minutes. Will get by on average bill. The Body Slam (Vitaphone Varieties, No. 4J[23) Dull EDDIE LAMBERT, Gene Ledoux and Wil- liam Irving have the leads in this alleged comedy, centering about a wrestling racket, but they don't earn many laughs. Lambert's forced grimaces are sad to watch, and the story contains few gag situations. Running time, 9 minutes. Use where other units are strong. Voice of Hollywood, No. 14 ( Tiffany — Talker) Fair GEORGE K. ARTHUR is the announcer of Station S-T-A-R in this issue, but it's not so hot. However, the fans who like to see off-the-lot shots of their favorites will get their money's worth, for they will see Frank Fay, Barbara Stanwyck, Eddie Quillan, Edmund Breese, Louise Dresser, Montagu Love, Carmel Myers, Jimmy Finlayson, Vera Gordon, Ben Bard, Ruth Roland and Eddie Lambert. Run- ning time, 10 minutes. Needs help from other shorts. Carnival Revue (Pathe— Talker) Good SOME one slipped up on this, for while all the exteriors are circus settings, the inte- riors are laid in a theatre with the regulation fixings. However, that defect is not sufficient to detract from the fun. T. Roy Barnes as a circus owner and barker, Ruth Hiatt as a danc- ing «irl and Ray Hughes as her suitor manage to put over a number of laughs and the com- edy should please generally. A Whoopee Com- Amos 'n' Andy Had To Step Fast Chicago — Amos 'n' Andy resumed their nightly broadcasts in Hollywood early this week after a two-day inter- val of silence which ensued while the boys were en route from this city to the Coast. They are scheduled to begin work on the Radio production, "Check and Double Check," at once which, it is estimated, will take them about seven weeks to complete. Dur- ing this time their nightly broadcasts will originate at a Hollywood station. The proximity of their home studio, WMAQ, Chicago, to the Northwestern terminal — across the street from the station — was all that made it possible for Correll and Gosden to arrive in Los Angeles according to schedule. They had only four minutes to spare in which to catch the Los Angeles Limited following their last broadcast here. edy. Directed by Wallace Fox. Running time, 19 minutes. Okay where fun is needed on a program. Second Hungarian Rhapsody ( United Artists — Synchronised) Pleasing THIS is a pantomimic interpretation of the Hungarian Rhapsody, and another of the pleasing United Artists Featurettes produced by Lothar Menzies and Hugo Riesenfeld. A romantic little number showing the rescue of the fair maiden by her blacksmith lover, after she had been taken captive by a gypsy. It's told against a musical background. Running time, 11 minutes. Where musical novelty fits in. Glow Worm {Screen Song — Paramount) Clever ANY audience will get a kick out of this community singing number, one of the clever series made by Max Fleischer. It is based on the famous Glow Worm song, peren- nial favorite, and there are some clever car- toons, plus the bouncing ball to help the audi- ence join in the singing. Running time, 6 minutes. For any bill. Settle Copyright Suit by Berlin Cincinnati, O. — United States District Judge Neven has entered an order dismiss- ing copyright infringement suit of Irving Berlin, Inc., New York, against Robert and Joseph Stern, owners of the Marlowe, Ironton, O., in which the complainant charged that the defendants had violated copyright on a popular song. Settlement of the case has be«n effected out of court. Cleveland Exchange Progresses Cleveland — Work is well under way on the new exchange building, now under con- struction at Payne Avenue and East 24th Street, which will be occupied by M-G-M, Pathe, and Universal. It is expected that the buildings will be complete the first of August. When these companies move into their own structures, the only national dis- tributors left in the Film building will be Columbia, Educational and Tiffany. 'THE Projectionists, Round Table ; By John F. Rider - (Continued from paye 43) have been shown. From them it is possible to deduce by solving for resistance that E R = = 5 ohms II + 12 Such a process is too lengthy. If I = II + 12 then R 1 k Rl 1 + + R2 1 Rl R2 which results in the law that The joint resistance of a parallel combination of resistance is equal to the reciprocal of the sum of the reciprocals of the resistances consti- tuting the branches. (We refer to the arithmetical review in Les- son 2 for the definition of the reciprocal.) The above mav be shown as 1 R = 1 1 + Rl R2 and if we substitute numerical values as before, we have 1 1 1 R = = = = 5 ohms 11 .1 4- .1 .2 10 10 Seattle Met Gives Use of House to Clubwomen Seattle — The Publix Metropolitan, one of the leading downtown first-run houses, post- poned its opening hour from 1 1 :30 A. M. until 4:00 P. M. for two days during the last week in a novel good-will-building stunt. The occasion was the gathering in this city of several hundred women from every part of the nation to attend the annual na- tional convention of the Garden Clubs of America. Inasmuch as their headquarters were the Olympic Hotel, in the same block as the Metropolitan, the theatre manage- ment donated the use of the house without charge to the Garden Clubs officials for their two business sessions. Announcements reading, "Through the Courtesy of Paramount Publix, this theatre remains closed until 4:00 P. M. for the Convention of the Garden Clubs of Amer- ica," were used in all newspaper advertis- ing of the theatre, and attention of the del- egates was directed to the kindness of Para- mount Publix, operating houses in a ma- jority of the cities from which the delegates arrived. The idea was put across by Rob- ert Blair, Pacific Northwest division man- ager for Publix, and Star Buell, manager of the Met. New Theatre for Tampa Tampa, Fla. — Construction of a new the- atre in Ybor City will start Monday, re- placing the Rivoli, which was closed and dismanteled three months ago. Work has been held up because a special ordinance had to be passed permitting the closing of an alley. And the matter of finance has taken some time. July 19, 19 3 0 M o t i o n Picture News 51 High and Low On Music Row IT DOESN'T take a Robert L. Ripley to discover that the music business is a strange one. Just a few items to prove our conten- tion. Bert Kalmar and Harry Ruby have al- ready left for Hollywood to write the book and musical scores for the forthcoming "Amos 'n' Andy production. The picture will be pro- duced by RKO and despite the fact that this firm has its own music publisher, Radio Music Co., the songs from the picture will be pub- lished by Harms, Inc., a Warner subsidiary. DeSylva, Brown & Henderson are under con- tract to write originals for Fox and DeSylva, Brown & Henderson, Inc. wrill publish the music instead of Fox's own publishing house, the Red Star Music Co., Warners' own half of the Famous Music Corp., publishers to Paramount. Gene Austin, Inc., have organized a new company to sell popular songs for ten cents and the other publishers are hoping that this venture is an overnight success. Funny business, eh? * * * DeSylva, Brown & Henderson are publish- ing a book, "True Stories of Famous Songs," written by E. M. Wickes, which will be sold in the 5 and 10 cent stores. Wickes gives the low-down on how 16 of the most famous popu- lar songs were conceived and the result is an interesting narrative which ought to sell to every buyer of sheet music. * * * Abe Olman, manager of Forster's New York office, was largely responsible for the success of "I Get the Blues When It Rains" and has just taken another "Rain" song by Al Hoff- man and Max Rich called "I Don't Mind Walking in the Rain, When I'm Walking in the Rain with You.'' * * * Being an ex-gob, Rudy Valle figured that 500 sailors could not be wrong and complied with their request that he warble — beg pardon, the word is croon, "Some Other Girl in Some Other Port," published by Bibo-Lang. * * * Harms is publishing the scores from two recent First National Vitaphone productions, "Bride of the Regiment" and "Song of the Flame." The songs included in the former are "When Hearts Are Young" by Sigmund Rom- berg, and "Broken-hearted Lover" and "One Life, One Love," by Al Bryan and Eddie Ward. _ The songs from "Song of the Flame," which include "Cossack Love Song," "Song of the Flame," "One Little Drink" and "When Love Calls," represent the combined efforts of several of America's leading composers, they being George Gershwin, Herbert Stothart, Otto Harbach, Oscar Hammerstein II, Grant Clarke, Harry Akst and Eddie Ward. * * * Jack Bregman, general manager of Robbins Music Corp., has just returned from Al Ca- pone's stronghold and seems very pleased with the showing of "Blue Is the Night," "Moon Is Low" and "Should I" in the mid-west metro- polis and the vicinity. This writer is satisfied that the _ firm's latest release "Just A Little Closer" is one of the szveetest tunes ever writ- ten and is headed for the big time. * * * Pat Flaherty, general manager of Red Star Music Co., recently returned, and shows no ef- fects of his illness contracted while on the coast. He has, however, returned with several promising songs from the new season's Fox products. If they are as good as "I'm in the Market for You," which has held a prominent spot in the list of best sellers for some time, this house is going to enjoy a prosperous 1930. PINCUS. Paramount Next To Ban Musicals As "Sales Poison" Hollywood — Quickly following the lead of W'arner Brothers when the latter came out against production of musical operettas Paramount is reported also to have banned production of any further heavy filmusicals. According to inside report, Paramount's department of distribution informed the Coast studio officials that the musical operet- tas were "poison" with both exhibitors and the public at this time. In view of this, Paramount halted prepa- rations for filming "Her Wedding Night," which was already to go into rehearsal* with Jeanette MacDonald, Charles Ruggles and Robert Chisholm heading the cast. In announcing the postponement of "Her Wedding Night" Paramount stated that prior contracts of Chisholm called him East, necessitating delay in production to obtain a suitable substitute. In view of Para- mount's attitude towards musical operettas at this time, it is expected that the picture will be shelved until the public's views towards operettas changes considerably. Darmour Shoots Six Dane-Arthur Comedies Hollywood — Having set all stories in ad- vance, Larry Darmour is setting a produc- tion record in making the series of Karl Dane-George Arthur series of comedies for RKO release. The comedy team has finish- ed a total of six two reelers in eight weeks. Speed was necessary on account of condi- tions whereby Dane was loaned to Darmour for a two-months' period from M-G-M studios, and the lanky comedian is scheduled to go into features after that time. Although fast shooting was maintained, ample story preparation in advance of start of the series allowed productions to reach high standard set by Darmour for the series. Fox "Props" Graduates Into Feature Roles Hollywood — After viewing rushes of "The Big Trail," Fox has placed John Wayne, leading player in that picture, under term contract. Wayne, a former property man on the Fox lot, was selected for "The Big Trail" by Director Raoul Walsh when the latter saw him working on a set hus- tling props. Upon completion of the Fox film, Wayne will be featured in two productions: "Wyo- ming Wonder" and "Alcatraz," under di- rection of A. F. Erickson. Polish Industry Organizing Warsaw — Producers and exhibitors are formulating plans for the organization of a co-opeartive trade association, similar to the German unit. The new association will produce, running all product first in mem- bers' houses and then booking in theatres of non-members. Before the "Mike In N. Y. Studios tt BY FAR the most ambitious two-reeler ever attempted at the eastern Vitaphone studios, and occupying three stages, was produced when "The Nightingale," a night club drama, was reeled under the direction of Roy Mack. The story, written by Wallace Sullivan and Burnet Hershey with music by Harold Levy, features Vivienne Osborne, supported by Lysle Talbot, Austin Fairman and Pat O'Brien. * * * Murray Roth, director-in-chief of Warners" Flatbush picture plant, firmly believes in novel- ties and with "Believe It Or Not" and " 1 he Snooze Reel" series well under way, has add- ed "The Modem Fairy Tales" series to the Vitaphone Varieties program. Harold Beaudine will direct this latest novelty, with A. Dorian Otvos writing the dialogue and E. B. Du Par in charge of photography. * * * Famous bonds — U. S.. mortgage, building, Bottled In, and Lillian Bond, soon to appear in Arthur Hammerstein's "Bird of Paradise." She has just starred in the variety, "Putting It On," under Arthur Hurley's direction. Miss Bond was supported by Bobby Jarvis, Peggy Shannon and Walter Pearson. * * * Ripley, take notice. On Sunday, June 29, 1930, E. B. Du Par, chief cameraman, and Ray Foster, another "man behind the lens," made a trip to Bantam Lake, Conn., and TOOK PIC- TURES. That's wussin the letter-carrier's hike on his day off, ain't it? * * * It happens every time that Old Sol does his "coming out" act. The boys (the girls, too) at the Brooklyn Vitaphone studio every once in a while become languid and a spell comes over them, giving" them that well known far- away look in their eyes. Nor are they victims of the affliction which the famous Samuel Johnson called "ignoble morbid propensity to procrastinate." No, kind readers, no. They're merely gazing on the spot, now a parking- space for automobiles but which in the good old Vitagraph days was a swimming tank, used in the filming of most of Annette Kellennan's pictures. * * * For the first time in many months only one feature was in production at the Paramount New _ York studios this week. "Heads Up," starring Buddy Rogers, zvas completed last tveck, leaving Nancy Carroll's "Laughter" the sole picture, although "The Best People" is expected to go into work next week under Fred Newmeyer's direction. * * * Frank Morgan has in the last few months portrayed an important role in "Dangerous Nan McGrew" and "Queen High," is now appearing in "Laughter" and is slated to join the cast of "The Best People." Despite this strenuous screen routine, he has continued to star simultaneously in the New York stage success, "Topaze." * * * Walton Butterfield, short subject writer at the Paramount New York studio, has written six original and six adaptations in the past eight weeks. Victor Moore, Willie and Eugene Hozvard, Armida, George Dewey Washington and Ginger Rogers have appeared in his stories. * * * Give this li'l gal a big hand. Peggy Quis, the ever smiling script girl at Paramount, was a great help to Ed Sutherland during pro- duction on "Sap From Syracuse," starring Jack Oakie. She also kept tabs on the Ginger Rogers short, "Office Blues." (What will my wife sav?) THE STUDIO SLEUTH. 52 M o t i o n Picture News July 19 , 193 0 Warners Acquire Four in Chicago Area; 60 is Goal Wabash Ave. — South Warners' theatre invasion of the Chicago metropolitan area, destined to bring about 60 more theatres under the Warner wing eventually, made some progress this week when, it was announced, four houses in northern Indiana had been picked up and negotiations are under way for a fifth in the same section. The latest acquisitions are the Hoosier at Whiting, the American and Indiana at Indiana Harbor, and the Jefferson at Goshen. Results of the dick- ering now under way between Warners and Independents in Indiana will be the acquisi- tion of one or more houses in Elkhart, it is said. That Warners are combing this territory for indie houses in strategic locations is ad- mitted by representatives of the company here. The entire fourth floor of the new Warner exchange building in this city is being put in readiness for occupancy by the company's theatre force which will operate the new acquisitions in the metropolitan area. The probable scope of these opera- tions may be estimated by the fact that identical space on the third floor of the building has been found to be sufficient to house the entire distributing activities here of both Warner Bros, and First National. Further indications of theatre buying ac- tivity in the area are furnished by the Chi- cago visits of Dan Michalove of Spyros Skouras's office and the frequent New York jaunts of Jimmy Coston, slated to direct Warners' theatre operations here- Observ- ers regard the activities of the two as hav- ing but one significance, that of progress being made in negotiations for purchases in this section. M-G-M to Move Final arrangements for the removal of the M-G-M exchange from its present quar- ters at 831 South Wabash Ave. to the Para- mount exchange building at 1325 South Wabash were completed last week during a visit by John S. MacLeod, in charge of M-G-M exchange maintenance. The home office man announced that the move would be made early this fall when Paramount vacates its present exchange building for its new quarters at Michigan Ave. and 13th St., now nearing completion. HARRY TAYLOR, Universal sales direc- tor, in town during the week. * * * Harry Lorch and Henri Ellman still tied up in New York after tzvo weeks of it apiece. * * * Irv Feidler, well-known checker for United Artists, pulled up stakes recently and headed for Los Angeles, where he intends to subsist on climate in the future. * * * The Kimbark bolted up for the summer. * * * Jack Miller back from the Atlantic City front to resume his chair at the local re-zon- ing sessions. * * * Jim Coston commuting between Chi and New York. * * * B. Jacocks of the Tiffany home office here for a three-weeks' auditing session. * * * The Hollywood and Temple on a iveek-end playing schedule. Barred the balance of the week. * * * Irving Mack doing some road work dutv. * * * Frank Young, who spends his iveek-ends (al- ternate ones) zvith a son at a northern Michi- gan camp and a daughter at Lakeside, Mich., uses the time in between to till and ship gift boxes to them. Some daddy! * * * " Film Row in on the reception to Admiral Byrd when Dick chose the Stevens for his hat peg the day of his arrival in town. Exchange workers treated to military band music and gun salvos without having to listen to the speeches. * * * Charles W. Ferguson, realtor, owner and builder of the Howard, died during .the past week. * * * Harold Wise, Tiffany booker, back from a Michigan vacation. * * * Half-page display space in the dailies for Publix-R. & K. to tell the fans about the new season's product booked for the local theatres. Looks like Bill Hollander meant what he said when he told the Publix Managers' meeting the circuit intended to economise on all phases of promotional zvork excepting ncivspaper ad- vertising. * * * "Journey's End" slated for its second Chi- cago run July 25, when it opens at McVickers. * * * Louie Abramson back from a honeymoon at Mackinac Island. * * * Aaron Saperstein and family to South Haven for an interlude. KANE. Belpark, Cosmo Figure in Fire Law Test Cases Court hearings of alleged violations of the city fire laws by the Belpark and Cosmo theatres were continued to July 23, after preliminary testimony had been heard in municipal court here last week. The two theatres will provide test cases for twenty- four other Chicago theatres against whom similar charges have been brought by the Chicago Fire Prevention Bureau, which is seeking to prove that the acoustical insulat- ing materials employed by the theatres are inflammable. The insulating materials used by the Bel- park and Cosmo are typical of those in use in the other theatres. Test case victories for the two houses, it is believed, will re- sult in dismissal of the complaints against the other twenty-four theatres using similar materials. August 6 has been named for hearing of the complaints against the latter twenty-four houses. Chicago Warner Club Stages Golf Meet The Chicago Warner Club this week launched its summer entertainment program with an organization golf tournament at Cog-Hill Golf club. Low gross honors were captured by T. Tyrell (Highland theatre) with an 83. The lucky draw prize was won by Frank Reimer, Vitaphone cashier, who turned in a 93. Blind bogie foursome prize winners were : Carl Leserman, 85 ; Tom Reidy, 86; Clarence Parrish, 80; K. Schaf- fer, 85 ; Tom Gilliam, 97, and C. Lindstrom, 97. Al Blocker, Vitaphone booker, cap- tured the high gross with a well played 135. A dinner was staged for the golfers at Cog-Hill in the evening. The second Chicago Warner Club outing will be a picnic dinner, August 2, at which 300 members and their families are expected. Rosenwald Batting for Herbel as "U" Manager Gil Rosenwald, assistant western sales director for Universal, has been pinch-hit- ting as branch manager here during the ill- ness of Henry Herbel. Herbel, who went to the hospital several weeks ago with pneu- monia, is improving slowly. He was ex- pected to be able to return to his home during the week past after which his orders are to take ample time for convalescence. July 19, 19 5 0 M o t i o a F i c t it r c N e w s 53 42 Theatres Closed in Chicago District For Summer Due to Heat; Breaks Record Tanned Chicago — An epidemic of sunburn complaint all over Film Row with the gelfers the worst sufferers. The origin of Sam Gorelick's case remains a mystery since he's not a golfer and doesn't fish, yet has the best, or, according to your viewpoint, the worst, case on record. Chicago Citizens Can't Endure the Endurance Fliers Chicago — The four Hunter brothers, with a sister thrown in for good measure, hold- ers of the new worlds endurance flying record, nose-dived during their week at the Palace Theatre and finished on the bargain counter. The negligible draw with which the family was accredited at the Palace re- sulted in R-K-O's failure to exercise its option on the later services of the quintet and they were, in a manner of speaking, thrown up for grabs by their manager, Clyde Elliott. Essaness Theatres reached for them, but not too high, it is understood. The family was given a week end (Sat. and Sun.) at the Pantheon and Center theatres; after which they were anybody's. The scramble for a cut-in on the fliers' coin, which began almost before their plane had landed, is said to be the explanation of their box-office depreciation. Local news- papermen and photographers walked out on the fliers after meeting with rabid inter- ference from a swarm of publicity men, press agents, bookers and miscellaneous chiselers who had annexed the farmer flier.-, the minute they touched the ground. The result was the Hunter family's publicity portion was short-weighted, and the rank commercialism into which the feat was transformed disgusted the public to an ex- tent that the box-office value of the fliers was about on a par with a second rate acro- batic team. The public's impression of commercial taint was further enhanced by the poor stage appearance of the quintet. The Hunters — gawky country boys — were led onto the stage singly and left to be stared at by the audiences. Ill at ease and prac- tically wordless, their entertainment value was nil. Derogatory word-of-mouth ad- vertising finished what the chiselers had begun. Two Join 1. 1. T. O. Illinois Independent Theatre Owners an- nounce the following new theatre members : New Drake (A. Courshun), and Ideal, Le- mont, 111., (Leon Jarusz). The following theatres are additions to the independent association's booking serv- ice: the Mable and Schindler's, both Chi- cago houses. Chicago Film Men See the "Birdie" Photo by M. P. News Two Young — that is, Hal Young of National Screen Service and Frank Young of United Artists. Pliot o by M. P. News They sell for Fox, do Harold Loeb and Ernie Grohe. Photo by M. P. News Here's Frank again, in a different suit (Gee!) with Al Hoffman, U . A. salesman, at left. Photo by M. P. News They sparkle for Tiffany. Left to right, Harold Wise, booker; Charles Ltndau, office manager, and Steve Montgomery, salesman. Film Board June Report Lists Hot Weather Casualties; Twelve Change Hands Chicago — The disastrous effects of hot weather on theatre business in this section is reflected in the June report on theatre closings issued recently : by the Chicago Film Board of Trade. The report lists 42 theatres in the Illinois districf as closing either indefinitely or for the summer. Against this exceptionally high number of closings the same report lists only six the- atres reopened during June. Eleven of the theatres closed are situated in Chicago. Twelve Illinois theatres changed ownership during the month, according to the report. Chicago closings are the Ada, Americus. Apollo (except Saturday and Sunday), Gage Park, Haymarket, Kimbark, Lang- ley, LaSalle, Loomis, Palace (J. Plodna) and the Stanley (for installation of sound). Out-of-town closings : Bee Pint, Arcadia, Ind. ; Globe, Atwood, 111. ; Hart, Auburn, lnd. ; Avalon, Bement, 111. (3 days per week); Empire, Bradford, 111.; Palace, Cambridge, 111. ; Colonial. Colfax, 111. ; Royal, Garrett, Ind.; Ritz, Gary, Ind.; Hebron, Hebron, Ind. ; Rialto and Scott Theatres, Jacksonville, 111. ; Rialto, Kew- anee, 111. ; Morton, Morton, 111. ; Cosmo, New Carlisle, Ind. ; Niles, Niles Center, 111. ; Paw Paw, Paw Paw, 111. ; Apollo, Peoria, 111. ; Alamo, Plainfield, 111. ; Soldiers' and Sailors' Home, Quincy, 111. ; Strand, Rockford, 111. (except Saturday and Sun- day) ; Empress and Pantheon Theatres, Springfield, 111. ; Coliseum, Toluca, 111. ; Palace, Verona, 111. ; Opera House, Vir- ginia, 111.; Warren, Warren, 111.; Scope, Winona, 111. ; Star, Wheatfield, Ind. ; Metro, Wyanet, 111. Six Are Reopened The following theatres were reopened : Central, Danville, 111. ; Illinois and Majestic, Jacksonville, 111. ; Orion, Orion, 111. ; Ly- ceum, Peoria, 111. ; Rossville, Rossville, 111. The following changes in theatre own- ership are noted: (Chicago theatres) Am- ericus, from L. A. Schuessler to Lindy Theatre Corp. ; Independence, from John Mednikow to Jacob Gross ; Janet, from J. Koppel to Arthur Brumlik; National Play- house to City Theatre Co. ; Strand, from Sam Abrahams to G & E Enterprises ; Strand, Hobart, Ind., from Theodore Than- us to Sam Routes ; Ideal, Lemont, 111., from J. Maskoliunas to Leon Jarusz ; Royal, Min- onk. 111., from O. P. Morse to H. E. Hin- richs ; Morris, Morris, 111. (new theatre), to F. W. Anderson; Prophet, Prophets- town, 111., (new theatre) to J. A. Dauntler; Star, Quincy, 111., from Schwindler & Nel- son to J. C. Miller, and the Liberty, Wauke- gan. 111., from C. Zelochower to A. Uzemeck. De Wolfe Robbed Chicago — Two bandits intercepted Louis DeWolfe, manager of the Keystone, on his way home, forced him to return and open the safe, bound him to a chair and escaped with $500. 54 Motion Picture News July 19, 193 0 "William Haines always has his little tricks. When Polly Moran was in the hospital, the M-G-M star sent her a bouquet manufactured of cabbages, carrots and turnips, all done up in silver paper and ribbons." * * * "From Hollywood, where the bait is always lively, comes this wild fish tale. "In 'Bar L Ranch,' forthcoming Big 4 western, Buffalo Bill Jr. is required to eat some very peppery beans pre- pared by the heroine. He then runs down to the stream and douses his head in the water to ease the burning. "Anxious to make the scene realistic, Bill actually did put plenty of red pep- per in the beans. He took a mouthful and made a bee-line for the stream. He shot his head under the water but when he brought it up, Webb, the di- rector, noticed he was gulping and trying to keep his face away from the camera. "Investigation showed Bill clutching a baby trout between his teeth. The story doesn't say, but we suppose the entire company dined on trout that evening." BUSINESS MEN stay at the ft Ni;\V YORKER The New Yorker has 2500 rooms, every one with radio, tub and shower bath, Servidor and circulating ice water. There are four popular-priced restau- rants, including Coffee Shop. Rates from $3.50 a day. S5% of the rooms are $5, or less. Manhattan's targest and Tallest Hotel 34th Street at 8th Avenue, New York City RALPH HITZ • Managing Director Talking Trailer FOX'S Sensational Drama "WILD COMPANY" order from National Screen Service Chicago New York Los Angeles Language Bars U. S. Talkers in Little Nations {Continued from page 39) The first sound films displayed in the local cinemas were considered a matter of curiosity by the public, and, as a result, all performances were shown to full houses for two weeks. The subsequent sound films did not meet with such enthusiasm, and considerable adverse criticism was heard regarding the reproduction, the value of sound films in general, and the foreign-lan- guage problem. The opinion of the trade re- garding sound films is that "talkies" in a for- eign language will not become popular, but that films with singing and music (revues, etc.), if satisfactorily reproduced, may meet with the general approval of the public. One of the leading local picture experts said that sound films consisting of about 80 per cent music, 18 per cent singing, and two per cent dia- logue are likely to meet with the greatest suc- cess' in Latvia. Some of the leading cinemas in Riga that are not equipped with sound film reproducers, and a few of those in the large provincial towns, will probably be wired in 1930. It is believed that not more than one or two feature films and a number of news reels, all of only local importance, will be produced in Latvia in 1930. There is no present plan nor demand for the establishment of studios with sound recording equipment in Latvia. No legislation inimical to the interests of American films or equipment has been passed in Latvia, nor does it seem that such legisla- tion is contemplated. However, the attitude of the Film Censoring Board toward sound films is rather uncertain, and difficulties may arise. There are no special laws governing the cen- soring of sound films, and no difficulties have been encountered in getting such films passed. The basic Latvian law regarding silent films stipulates that all titles must be in the Lettish language. Titles in other languages may fol- low, but these are considered only as transla- tions and of secondary importance. Whether an exception in this respect will be made in the new law on sound films is to be seen. This problem is being discussed by a parliamentary commission. Whether or not the insertion of local news reels in the program will continue to be obligatory and whether entertainment other than the display of films in cinemas will be permitted is also being considered by the commission. Varconi in Talker Debut Hollywood — Victor Varconi will make his talking picture debut in "The Gay Cabal- hero," wrfrcri Warners will produce. Movie Star Rotogravures Just Out. 25c Sellers. Ready' for Framing 0 Up to 1,000 Sc Each 1,000 or Over 4c Each Nancy Carroll, Janet Qaynor, Charles Karrell. Greta Garbo. John Barryraore. Maurice Chevalier. Dolores Costello, Bebe Daniels. Oonrad Nagel. John Boles. Marilyn Miller. Clara Bow, Ronald Colman. Win. Haines, Ramon Novarro. John Gilbert, Buddy Rogers, * 1 Rudy Vallee, Richard Dlx. Richard Actual Size Barthelmess, Mary Brian, Alice 2V4"r3^4" and White. Joan Crawford, Norma 11x14" Shearer. Write for Set of "FREE SAMPLES" One-Fourth Deposit on C. O. D. Orders. M. E. MOSS (B) PUB. CO., Hartford, Conn. HITTING THE HOLLYWOOD HIGH SPOTS HOWARD HUGHES has purchased screen rights to the latest satire on Hollywood, "Queer People," written by two former press agents, Garrett and Carroll Graham. * * * Charles King and family are en route to Eu- rope on a three-months' vacation trip. * * * King Vidor is heading the "Billy the Kid" unit to Zion National Park in Utah for added scenes for the production. * * * Hal Davis, who directed Francis X. Bush- man, Beverly Bayne, Richard Travis, Ruth Stonehouse and other Essanay stars and favor- ites of fifteen years ago, returns to the screen as an actor. Davis has a part in "The Spoil- ers," which Paramount is producing. * * * Clarence Badger has a new term contract with First National. Badger joined the latter organization a year ago after being with Para- mount for a long time. * * * Radio's "Silver Horde" company is en route to Alaska to shoot exteriors in the land of the midnight sun. The company can shoot at any hour of the day at this time of the year, and the sun is always shining. * * * Richard Barthelmess hopped to San Fran- cisco last Saturday to make a personal appear- ance with the opening of "Dawn Patrol." Al- though Barthelmess has been in pictures these many years, the San Francisco appearance is only his second of his career. * * * Buster West, vaude headliner who starred in two Christie talker comedies last year, has sign- ed a new contract with Christies calling for appearance in six comedies for the coming year. West arrived on the coast this week. * * * Hedda Hopper was invited a sign a new term contract with M-G-M as a featured sup- porting player. * * * Gene Tunney is en route West to appear in a talking short for Paramount according to re- port. Thorpe Makes "Thoroughbred" Hollywood — Richard Thorpe has com- pleted direction of "The Thoroughbred" for Tiffany. He recently completed "Wings of Adventure." Ellen McCarthy Signed Hollywood — Ellen McCarthy, who ap- peared in "The Golden Dawn" on Broad- way, has been given a contract by M-G-M following a screen test. Fox Vallejo Goes Stadium San Francisco — The Alfred J. Hopper Co. of Oakland, theatre contractor, is recon- structing the Fox Vallejo at a cost of ap- proximately $60,000. The new seating ar- rangement will be of the stadium type, seat- ing 820 on one floor with no pillars to ob- struct the view. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESETJTATIONS BROOKS 1437 B'way New York July 19, 1930 Motion Picture News 55 MANAGERS' ROUND TABLE CLUB Charles E. Lewis Qhaltman. and fcditot. irt a C^f c^vcttionai Ci^focixxtion. ofcThoifmesi. cs\/[eetLncL- MOTION PICTURE NEWS &&lu 'HJeek. -^fot. cXfutual yaene/it and Sfito&teff/ ♦'Conducted By An Exhd3itor For Exhibitors "The Golden Rule" Omaha, Neb. IF the trip to the coast will be productive of very few things, it will at least, reveal the interesting fact that show- men out in the West are greater believers in the Golden Rule than their brothers back East. "Do Unto Others As You Would Have Others Do Unto You," (maybe I've not hit on the exact words, but the idea is there just the same). It's darned good policy both from the standpoint of manager to manager and man- ager to superior. * * * It was my pleasure to meet several of the district managers working out this way, especially between Chicago and Omaha, and my first impression was the lack of domination displayed by those D.M.'s, I had grown ac- customed to around New York. They seem to be anxious, out here, to create a friendly feeling between themselves and the house managers under their su- pervision, with the happy result that everyone gets a great kick out of his job and works with a spirit almost entirely unknown in the East. But the most important point of my discovery was that these D.M.'s out here are getting much better results out of their men and their theatres. They seemed less desirous of constantly chang- « Table of Contents Quinn's Show a Corker! R. K. Nicholls Talks Marchand's Milk Bottle Stunt "Lobby Laffs" Chicago! Billy Stillman's Kiddie Biz. Fine Showmanship in Argentina "An Exhibitor in Hollywood" — By "Chick" Lewis Lew Levey Active as Usual Harry Landau of China Joins! "Watch the Byrdie," Sez Waugh Sid Lawrence a Tie-up Artist Limerick Received Publicity "The Showman's Calendar" Latta Uses the Phone Again "Our Hats Off to Lew Preston" Louis Orlove Knows Showmanship Murdock's "Early Bird Matinees" "Traveling" Lamm Has a Ball Team Fred Hornscheidt Uses Unusual Stunts "Showmanship" — By Leon O. (Mum) Mumford Fol's Newspaper Advertising Kopplin Kutting Kapers O. Fred Glass' Stage Wedding Clicked "A Showman Talks"! Margaret Lee's Fine Stunts "More Circus Slanguage" Bergmann's Community Spirit Poster Work as Garvin Uses It "Congratulations" J. Noronha, Jr., of China and His Work Hess Had Them Talking Bill Adams Chases Away the Heat "Merchandising" ! Harold Blumenthal Is the Owner Rosenthal and Weld Set Them Laughing Joe Crockett's Position "Latest New Members" ing men, they appeared to be building up a real business in- stead of just a "flash in the pan" to impress their home offices. And did the managers appre- ciate them? Say, it would have done your heart good to see the way they talked to each other. You would think that they were old friends (and the chances are that they were). But it was the sort of friendship that didn't overstep the bounds. * * * Back East I noted one peculiar thing that 1 have yet to encoun- ter on this trip. The managers back there were not very liberal in their opinion or praise of brother managers. Their pet game was always telling you what was the matter with this, that or the other guy. So busy were they doing that, they failed completely to find out what was the matter with themselves. Many a man dropping in to see if a job was open, bitterly criti- cized some other manager on his former circuit. They could never understand why so and so was kept and they were let out. Well, in my humble opinion, the reason is mighty plain. Mr. So & So was busy attending to his job, so he is still working, while Mr. Bellyacher is out pounding the pavements. * * * Must be something to that Golden Rule business after all. "Chick" 56 M ot ion Picture News July 1 9 , 19 3 0 MANAGE l?r KOUND TABLE CLUB James C. Quinn Wowed Them With Special Kid Show Every showman, no matter what part of the world he is located in, knows that the greatest asset that a theatre can have is good-will. He is constantly striving to keep his — — - — — — — — — — — -— =— ====== house before the public in such a manner that they will always talk favorably about it. Many means are used by the showman to do this. He runs benefit shows, kiddie matinees, co-operative shows and all other kinds possible. One of his biggest is the kid shows, for he knows that it is going to make a favorable impression on the youngsters' parents when he invites the kids to see a show free of charge. James C. Quinn, manager of the Warner Theatre in Fresno, Calif., did it and the results more than justified the time he put in while planning the affair. When he booked in a Rin-Tin-Tin picture, Quinn felt that the time was ripe to gather a load of good-will and publicity for his house. He went to one of the local newspapers and laid a plan before them whereby the paper was invited to act as co-sponsor for a kiddie party that would be open to every kid in Fresno. In addition to this he persuaded them to run an essay contest on "Why I Love Dogs," which contest was to start after the kids had witnessed the picture and for the best composition on the subject, the winning youngster was to be presented with a police dog. The paper agreed to the plans and Quinn went ahead with his party. In the next two days every youngster in Fresno knew about the free party, so thoroughly did Quinn cover every angle. The paper came through with plenty of pictures and stories. On the day of the free party five thousand kids stormed the doors of the theatre and it was necessary to run two shows. The papers ran front page stories on the event and took many pic- tures of the crowd of youngsters. When the show was over and the bunch of kids went home to the evening meal, you may be sure that their shining faces told more stories than words, as, in their youthful trebles they endeavored to describe the hectic moments of the battle they had witnessed on the screen, and unconsciously building up good-will for Quinn's .house. We feel that it is not necessary at this time to go into any more detail about a party of this sort as every real showman recog- nizes the value of it and if local conditions permit, he will make use of it sooner or later. Nicholls Gives Us SomeDope On Show Selling In Africa In response to the many let- ters received at headquarters asking us to secure a little dope on how the foreign showmen merchandise their attractions, we shot out a =^^— — — — ^^-i-^— — — — === === batch of messages to the men operating houses in various parts of the world. Our latest reply is from R. K. Nicholls, manager of the Grand Theatre in Grahamstown, S. Africa, a showman who needs no further in- troduction at this time as his corking work has been shown on these pages before. In discussing his house, Mr. Nicholls says: "This is the only theatre in a small town of some 7,000 white inhabitants. It is essentially an educational centre being the situation of many schools as well as that of the famous Rhodes University. Now to the theme song of the letter. As I know well over three-quarters of my patrons more or less personally, my treatment of them differs to a certain extent with each in- dividual. Some I welcome as I would friends to my own home, some I treat with the deference and honor due to great men! I am always ready to have a short chat with any and all for a short time in the vestibule and make a point of being well up in all local topics. I have gained the appreciation and, what is al- most more important, the regular patronage of several very eld- erly ladies and gentlemen by personally conducting and help- ing them to their seats. Once my patrons have passed into their seats there is little else for me to do, as they all have their own particular, favorite seats. However, when I see any new patrons or strangers entering the theatre I always make it a point of approaching them when they are seated and ask- ing them if they are comfortable, etc. If they are sitting in a draught zone or an otherwise inconvenient place, I point out the fact and suggest more comfortable seats. In fact I aim (as all keen managers doubtless do) at the ideal of politeness, consideration and practical helpfulness. "I have introduced two items of interest into my programmes which have proved very popular indeed. The first is a musical interlude once a week (on Fridays) during which solos — both classical and dance, songs, etc.) are rendered by members of my orchestra. The second is the screening of the latest sports news during the programmes as the news comes through on the wireless." MANAGERS' ROUND TABLE CLUB a a a THIS WEEK! NEXT WEEK! EVERY WEEK! a a a A Wealth o£ Valuable Information for the Live- Wire Manager and Exhibitor! a a a EXPLOITATION IDEAS! BALLYHOO STUNTS! THEATRE OPERATION TIPS! a a a "77ie Original Idea Exchange of the Motion Picture Industry" July 19, 19J0 M o t i o n P i c t it r e N e w s 57 MANAGtRJ' POUND TACLt CLLD Milk Bottle Cap Stunt Is Creating Plenty of Comment Giving Mobile, Ala., a run for its money must have been the intention behind the stunt that Harry Marchand pulled recently to merchandise "Hold Everything" when he tied up with a local auto race driver on an endurance stunt, which sure proved a wow. He tied up with the News-Item for readers on front page for nine days on the "Daredevil" Derby — always mentioning that the driver would sleep in the lobby of the Saenger Theatre at the conclusion of his 100-hour drive. Other tie-ups made it possible for the furnishing of a bedroom suite, a mattress and other necessities in the lobby for the convenience of the driver. The company furnishing the mattress also held a guessing con- test on how long the 'driver' would sleep. One of the local beverage companies served soft drinks to patrons coming out of the show between 2 and 4 P. M. and also to "Daredevil Derby" on his drive. It was estimated that over 2,500 people were waiting for more than an hour in front of the theatre to greet the endurance driver at the conclusion of his 100-hour drive. The furniture company that furnished the bedroom suite for the lobby also made an announcement over the radio relative to the picture, theatre, playdates and that the bedroom suite was especially selected by "Daredevil Derby." A stunt that got more than ordinary attention was the hanging of seven alarm clocks on the edge of the marquee with cards attached to them reading, "Time to see 'HOLD EVERYTHING'." These clocks were set to alarm every five minutes. That song hit "You're the Cream in my Coffee." had nothing on the dairy tie-up that he promoted in Mobile, Ala., for the simple reason that his stunt was also the cream in his coffee. The tie-up was effected so that the accumulation of ten milk bottle caps would permit any child under twelve years of age to the theatre when they were presented at the box office on Saturday before 6 P. M., with the adults being included in the stunt by being permitted free admission between 11 A. M. and 1 P. M. on the same day with the presentation of twenty-five caps. The accumulation of ten milk bottle caps admitted one child under 12 years of age when presented at the box office on Sat- urdays before 6 P. M. 25 caps admitted one adult between 11 and 1 P. M. on Saturdays; the theatre's admission price at this time being 25 cents. The milk company advertised the stunt by announcements twice weekly over the radio in addition to passing out handbills and window cards to all stores which they serve. In addition to defraying all the publicity expense, the Company payed the theatre full price for the tickets issued. An usher was stationed in the lobby close to the box office to count the milk caps — giving the person a card for the cashier to issue a ticket on same. By having an usher handle this work, it saved the cashier from being troubled with counting the caps or getting her hands soiled. Although the tie-up was only in its second week, the milk company was more than pleased with results and hoped to continue the arrangement indefinitely. The picture went over to big box-office receipts and the crowds of standees in the house made Marchand feel that the next time he planned a campaign he'd have to hold everything to make sure that he didn't give the city too much. Right, Harrv ? Lew Levey's Local Stunt Had People Flocking To House Cashing in on local events is one of the things that has be- come quite a habit with Lew Levey, manager of the Dyck- man Theatre in New York City. No matter what sort of ' celebration is going on you may be sure that the Dyckman is going to get a lot of publicity and good-will. Working on his well-known theory. Lew stepped out and gathered some more good-will and additional business for his house by tying up two schools in the district and a swimming pool. The local schools were planning to hold a June Walk and Flag Day celebration at one of the large parks. Over 4,000 children and adults were expected to be on hand. Lew per- suaded the officials of the swimming pool *o shoot over 900 .• LOBBY LAFFS" By Dick Kirschbaum "And The End Nowhere In Sight! " feet of the event, for which he promised them an ad on his screen. When the celebration began the school principal gave the idea a good send-off and announced that the pictures would be shown at the Dyckman for an entire week. The announcement was greeted with interest and when the film was run off at the theatre Lew enjoyed the pleasure of seeing a packed house on the showing. This stunt is typical of the many that Lew engineers in his section of the Big City and we know that we are going to pass along a lot more of them in the near future. Right, Lew? Harry Landau Of Tientsin, China, Enrolls In Club We want to extend a cor- dial welcome to another for- eign showman who has just joined the Round Table Club, Harry Landau. Mr. Landau is the manager of the Gaiety ' Theatre in Tientsin, China. The Gaiety is the most modern theatre in the city and fea- tures a policy of sound and talking pictures. The house is the only air-conditioned and fire-proof amusement place in the city, built according to modern requirements. Western Electric equipment is used in the presentation of the films. Mr. Landau tells us that he would be glad to communicate with any of the Club members providing they write in English as that is the only language he is familiar with; so if any of you would like to learn about conditions in China, drop him a line. Incidentally, in his position he has to cater to one of the most cosmopolitan elements in the city and for that reason has to be more than on his toes at all times. Since he promises to keep us posted on his future work, we look forward to hearing more from him very soon. Keep us posted Mr. Landau, so that we can shoot the information along. And you might send us one of your photos with your next contribution. 58 Motion Picture News J uly 19 , 1930 MANAGER!' ROUND TABLE CLUE CHICAGO! With Kane on the job it is hardly necessary for me to attempt to cover this town, but just the same I've been hav- ing a great time mixing with some of the crowd and I can't resist the temptation of passing something along. As usual, Jack Hess was as busy as a one-armed paper- hanger with the well-known itch, but not too busy to talk show-shop for awhile. Hess has some marvelous slants on the business and is managing to get everything possible out of it for the benefit of the part of the country under his supervision. If you know your R-K-O, then you'll agree with us. I always get a great kick out of picking up a Chicago paper to see what the latest Hess ads look like. Never dis- appointed, either, and to prove it we are going to show you a pair of corkers that could be revamped for any man's town. Bill Adler looked as full of pep as ever and apparently he is. I'd hate to get into a scrap with that baby. Wow! what a wallop he must pack in those Dempsey arms of his. Cer- tainly felt good to meet those boys again and we'll be look- ing forward to the next time we can make Chicago. Anybody with the queer notion that New York has a monopoly on theatrical printing plants ought to take a jump to this town and look over the National Program & Printing plant. Efficiency, plus the most modern equipment, is the answer and under Steinberg's eagle eye they are turning out some great stuff for their accounts. There's pep in that out- fit and you'll be hearing lots more about them, too. Irv. Mack, of Filmack, has his hands full doping out new ideas and copy for his many friends in the theatre operating business, but he was sport enough to consent to our run- ning some of it in future issues of the Club pages as sug- gestions for good institutional trailers. But, whenever we talk of Chicago, we must always remem- ber that as far as this town is concerned, Hal Young of National Screen Service is the Prince of Hosts. He was only an hour ahead of us in reaching Chi. but he found time, nevertheless, to show us a grand time. Gosh, if he is selling trailers the way he sells this town to strangers — well, no wonder National is knocking 'em dead. Great organization he's got functioning out here; try looking it over, you'll be surprised. It's a dirty trick to play on Young, but if you ever get out this way let Hal play host. He thrives on it and you'll be having a marvelous time. Always plenty doing here theatrically, so we're on our way to see some of the other boys. If the machine guns start popping — we won't be in the way of the bullets — we run too fast. "Chick" His Kiddie Trade Continues To Pay For Billy Stillman From what Billy Stillman is doing at the Ritz Theatre in Jersey City, it looks to us, from where we're sitting, that he is going to have that house rating with the best of the ^^==:=i- class B's before long. One of the most important moves that he has made to date is his kiddie club that meets every Saturday morning, and on the first day that the club met over 1,500 members were enrolled. The gag ties in the homes, schools and the theatre. Each child who becomes a member receives a card which makes him a member in good standing just as long as he behaves himself at school and at home. Parents and teachers are informed that the theatre will cooperate with them to help keep the children on good conduct. In return for this, the theatre receives a plug from the teachers and the homes. The reward for good conduct and attendance at the theatre for ten consecutive weeks is free admittanne to a special "honor matinee," at which a full program is shown. The kids are enthusiastic about the idea of the free matinee and as a result are enrolling other youngsters by the score. All that Billy puts out for is the cost of the tickets and when he can achieve the results he is getting who cares about the trivial cost the printing incurs. We are glad to note that Billy is hitting it well over at the Ritz and we want him to know that work of the sort he is turning out can result in only one thing — bigger and better box office. Just to prove, once again, that all the good showmen are not in these United States we take pleasure in presenting (as the producer would say) three photo- graphs showing how the Grand Splendid Theatre in Buenos Aires, Argentina, arranges attractive and beau- tiful displays. At a quick glance you would almost believe you were looking at one of your own local the- atres, and even if you were to try and pick this work to pieces you would have your hands full, and then some. Notice the immense face of Marilyn Miller above the marquee and how it is flooded at night with bright light- ing. The flood light is located right be- low the face at the edge of the mar- quee, and makes a beautiful job. The middle photo shows another part of this fine display and if you will look closely, you will note the cutout dancing figure of Miss Miller. Just what the crowd is standing there for is not clear, but it must be something good. The bottom picture is a close-up of a large layout, combining attractiveness in design with a still from the picture, all captioned and arranged so as to make the prospective patrons look it over. We have received many examples of live-wire show- manship from all over the world, but this type of stuff is certainly outstanding in many ways. Incidentally, this is one of the theatres owned and operated by Max Glucksman down in South America. Here's hoping we hear lots more about those theatres and their activities in all lines of theatre operation and publicity stunts, so that we can keep their fellow showmen informed. Notice to Members PLEASE be sure to notify the Chairman of any change of address. —THANK YOU. J July 19. 19 3 0 Motion Picture News 59 MANAcercr round table club Limerick Promoted Publicity Covering Three Big States With his house boasting a policy of "equipped to play any kind of an attraction," that alone should be sufficient evidence for us to know that George Limerick, Assistant Manager of the Coleman The- atre in Miami, Okla., must have a good working knowledge of show business; but he decided to prove it to us and so by means of photos we are able to show you what he did to ex- ploit "Byrd at the South Pole." Before we start though, we'd like you to know that the first picture is George, himself. The oil company that furnished Byrd with fuel for his trip to Antarctica have been carrying on a national exploitation campaign in con- nection with the picture and have cen- tered the campaign around the party's return to America. Knowing this, Lim- erick kept his eyes open and when the company broke with a full page ad in his local paper, he immediately set out to tie up the various dealers and dis- tributors of the product. He called up- on the local warehouse manager and arranged to place banners on the com- pany's trucks, as the photo will show you. These trucks covered the entire Tri-State district of Oklahoma, Kansas and Missouri. The twelve-foot banners were placed on the sides of the trucks and gave plenty of play to the picture. Latta Is A Frequent User Of This; It Must Be Good In addition to this stunt, Limerick also arranged to tie-up every window in town which was owned by a dealer of the oil company's product. On the opening day of the picture, full page ads were carried in the local paper and on the closing day another special advertising layout was made up that served as a credit page for both the theatre and the oil company. The campaign went over to big success and when Limerick and Mr. Griffin, the manager saw the crowds flocking into the house they knew that showmanship is certainly a valuable asset. We want to welcome George into the Club and we hope that he is going to be a very active member. News is news, and when C. J. Latta, managing director of the Roger Sherman Theatre in New Haven, Conn., pulls a stunt, that stunt, no matter how small it is, will always mean something to his box- office, as witness the stunt below. When lie played "The Return of Dr. Fu Mancliu," he used the dope capsule gag. which, as every showman knows, con- sists of inserting a small herald into a capsule so that only the word dope can be seen. The other stunt that Latta used on the picture, and one that clicked very well, was to hand out cards plugging the film, which were labeled, "The Chinese Mystery of New Haven." The cards were all numbered and a note requested that any person holding corresponding numbers to call at the theatre and receive free tickets. The first person to respond was given a cash sum. In order to pep up interest in his stunt, Latta had a girl calling persons on the phone for three days prior to the open- ing and asking whether they had secured any of the Chinese Mystery cards that the theatre was distributing. This, not only put over a message, but started others calling to see if they could find the duplicate cards, and in this manner a lot of favorable comment was created and Latta's showmanship came through with another big box-office week. "The Showman's Calendar " AN EXCLUSIVE CLUB FEATURE Check up on these dates each week and see how you can turn them into "money dates" for your theatre. JULY July 24th Pioneer Day— Utah. July 25th Occupation Day (Porto Rico). July 27th Dr. Barbosa's Birthday (Porto Rico). July 27th Wireless between Japan and United States— 1915 July 31st Lafayette arrives from France — 1777 Now is the time to start working on your cam- paigns to combat the "dog days." AUGUST Aug. 1st Beginning of World War — 1914. Colorado Day (Colorado). Aug. 2nd President Harding's Death— 1923. Birthday of Queen Mother (D. E. I.). Aug. 4th Civic Holiday. King's Birthday (S.W. Africa). Aug. 11th Fulton's First Voyage in America —1807. Aug. 13th Occupation Day (Philippines). Aug. 15th Panama Canal Opened (1914). Aug. 16th Bennington Battle Day (Ver- mont). Aug. 17th First Atlantic Cable Message (1858). Discovery Day (Yukon Territory). Aug. 18th Virginia Dare's Birthday. Aug. 23rd First Steamer to Cross Atlantic Launched (1818). Aug. 31st Birthdav of Queen Wilhelmina (D. E. I.). Can you tie any of the above events into your theatre's activities? And don't overlook the many local events that are constantly turning up right in your own town, county or state. Keep an eye on "The Showman's Calendar" Eor an advance tip on future holidays and events. 60 M o t i o n Picture X e W s J uly 19 , 193 0 MANAGE Itf' KCUND TABLE CLUB J. Noronha, Jr. Of Hong Kong Joins; Look At His Work Here's the dope we promised you on the work being turned out by J. Noronha, Jr., adver- tising manager of the Queen's Theatre in Hong Kong, China, and Mr. Chan, manager of the house. The Queen's Theatre, operated by the Hong Kong Amuse- ments, Ltd., is the only sound equipped theatre in the colony. Western Electric installation is featured. The house seats 1,100 and the prices range from a buck and a half to 40 cents Mexi- can money, which doesn't mean an awful lot of dough in American cash. The shows run two hours in length, four times a day with two changes weekly. The house plays United Art, Metro Goldwyn, Fox and Univer- sal pictures. When they played "Put- ting on the Ritz," Noronha and Chan pulled some sam- ples of merchandising that rate credit any place. Two weeks before the picture opened teasers were insert- ed daily in the newspapers. The ads started off small and increased in size until the house broke with a half page ad a week before the opening and for the rest of the time and during the run three columns were used daily. The trailer for the picture was used for two weeks in advance. Tie-ups were arranged with the various music stores to advertise the song hits of the film and the result of these tie- ups can be seen in the layout of ads we are showing and about which we will have more to say elsewhere in this article. At present we want to call your attention to the corking front that was created by Chan. A special cut-out of Richman, flanked by dancing girls, was placed against a modernistic background, and what an effect it created. It is impossible for the cut we are showing to do it full justice, but we judge from the photo we have on hand that the effect was done in black and white, and the simplicity of the setting enhances its value tremend- ously, achieving a selling effect that would bring anybody in. Now take a look at the ad layout we are showing and you'll see how showmanship in the Old World is progressing. We want to point out to you the novel way they have of enumerat- ing the various shots in the newsreel, in order that every possi- ble selling angle be presented before the readers and prospective patrons. The judicious use of scene and ad mats, coupled with copy, gives the desired selling punch to all of the ads. BIONIICI'J I fcssssBS In the layout you will also notice the special and very show- manlike manner in which the theme songs as well as the film itself is plugged. Heralds are printed in black on white, both sides on good stock paper. The top of the herald bears the attraction and play date, with the rest of the space being de- voted to the theme song plugs. A song is printed on the front and back. This angle enables the showmen to plant the heralds in all of the music stores, in the dance halls and other places in the vicinity. We think that if you will give this angle a little consideration you will decide to make use of it yourself in con- nection with some of your future musical or other attractions. Another slant which these showmen use. and one that is paying them dividends in free publicity is by tying up with the local music dealers who run ads, as the cut shows, plugging the picture and the records which they have on sale. This gag has met with great favor and the dealers are more than pleased with the results. We want to thank Mr. Xoronha and Mr. Chan for letting us see their work and we know that they are going to keep us posted so that we can pass along these mighty inter- esting accounts of their activities to their fellow Club members who are just as interested as we in learning about their mer- chandising. And, by the way, Mr. Noronha, how about sending us in a photo of yourself and Mr. Chan when you shoot us your next contribution? Competition Was Taken For A Ride By Hess' Ace Ads We assume that you are all on the lookout for new and different slants in order that your newspaper advertising be as effective as possible, and with that thought in mind we "" are passing along something we picked up in Chicago and which we suspect originated with none other than Jack Hess of the RKO outfit. Look it over and see if what he has created cannot be fixed up to fit with some picture you have coming along. No doubt about the "different" slant standing out head and shoulders above the theatre ads on a page packed full of 'em. It gets away from the usual class of advertising and makes the readers wonder what it is all about. From what they tell me in Chicago, this one had been responsi- ble for plenty o f talking among the cash customers down around the Loop. No wonder. Just picture a the- atre that carried a wallop of an ad all the time, coming along with a gag of of this kind. We have not come across many of these "different" ads in quite a while but we would sure like to see many more of its kind. Some years ago we used a box idea in which the man who previewed the pictures for a small New England circuit expressed an opinion something along these lines. It was not in the form of a letter or a "rave," but merely gave an honest expression of opinion from someone who was supposed to be rather hard boiled when it came to looking at pictures. Just like Hess' gag, it clicked for good returns and if we play' up the importance and value of this type of material, it's because we know from actual experience that it will help out the b.o. providing you select the proper kind of picture to tie it in with. Be mighty careful about lending this sort of ad- vertising to a "cluck." the picturegoers are too smart and it will react in a way that won't do your house an awful lot of good. Maybe if some of you boys would spend a few cents once in a while for some Chicago papers you might pick up many a new idea to pep up your advertising copy. J. FRED LOVETT Says: "Your MANAGERS' ROUND TABLE CLUB is about the smartest conducted and most worthwhile help that has yet come across the motion picture horizon." Manager, Royal Theatre, Providence, R. I. J u I v 19, 19 3 0 M o t i a n P i c t it r e N c w 61 MANAGE!?!' ROUND TABLE CLUB AN EXHIBITOR IN HOLLYWOOD We can't bring Hollywood to you, so we'll take you to Hollywood. So pack up your imaginary suit-case and take a trip through Movieland with Chick Lewis. He'll give you his impressions as he sees things while drifting from studio to studio and from theatre to theatre. Some of it you can take seriously and then again there is some you must take with a grain of humor. But ifs all in fun and maybe a bit of it will be educational as well. Let's go! Ohe? IF FIRST impressions count, and with me they generally do, I'm going to like this town. Why? Well, particularly because there is a type of showmanship being displayed that actually fascinates anyone in the business. In Chicago you would be impressed with the large deluxe houses, their colorful front dis- plays and their gigantic electric signs. Here, the dignity and beauty of the houses, especially in the Hollywood section, immediately lifts you to a different plane. And, of course, how would one spend his first evening in this city but to go to the Chinese Theatre. It has been my privilege to visit many mar- velous theatres, but so far, there lias been nothing to compare with this unusual amuse- ment palace. It was so different from anything I had seen before that I could hardly keep my mind on the show. The impressive entrance, with its Chinese attendants, from carriage man to doormen and pages, all carrying out the at- mosphere of the house. As for the inside, well, you would really have to see it yourself to appreciate it, but to me it was a revelation. The heavy incense creates the unseen background for what the eye encounters and what the eye takes in is enough to make you stare as only a "foreigner" can stare. Fig- ures of Chinese mandarins, etc., so life-like and realistic that one expects them to walk away from their appointed posts, and when one of the ushers stood still for a few moments, you were at a loss to know whether she was another fig- ure or really alive. For "Hell's Angels" the immense open front was equipped with airplanes and other ac- cessories of the flying phase of the war and al- together the effect was so good that even a lit- tle disappointment over the show and the pic- ture could not stop me from en jiving my visit to the Chinese Theatre. It's a Great Town DUT, talking about Hollywood itself, you can *-* get many laffs out of it, so don't pass up a trip to this part of the movie world if you can ever promote a vacation for yourself out this way. One thing you will certainly notice is the way everybody looks at one another. They constantly seem to be trying to recognize you as some sort of a celebrity (whatever that may be) and after a while you get that way your- self. I know that I entered into the pastime with a real zest. In fact, any time I spotted a likely prospect for celebrity honors, I gave him the double stare, but hell, I always dismissed him as a candidate and started scouting around with my eyes for some more r>rospects. Walking down Hollywood Blvd., early in the evening, I almost went cross-eyed trying to find And all that stuff we had heard about con- cerning the "yes men" of Hollywood vanished when we observed a certain well known player, who is financially independent, cone bad. at a caustic director with a belligerant "Yeah?" some of the movie stars that are supposed to be running around loose and springing out from behind all the ash cans. But nary a star did I spot, then to cap the climax after an hour of hunting (yep, it's a great pastime) I stopped to light a cigar and heard someone say, "There goes Joan Crawford," and I almost broke my neck with a quick twist, only to see the rear end of an elaborate car speeding away. Wot a life, boys, wot a life. Star Gazing a Great Game Dl'T, even an exhibitor likes to get an eye- *-* ful of these "names" which cost us plenty I plus percentage) and I made up my mind that I was going to get my share. So back to the Roosevelt Hotel I trotted and taking up a choice spot in the lohby I was determined to see what there was to be seen. (Note: I just washed my eyes out for the skatey-eighth time). Well, to make a sad story short, I must have been outaluck. Many came, and many went, but I'm doggoned if I could recognize anybodj in the mob. Must have held down that snot for hours, 'cause the next thing I knew someone was tapping my shoulder to re- mind me that hotel lobbies were not popular for napping purposes. Well, I'm young (no wise cracks solicited) and maybe before I leave th:- cif- of whatcha- macallit, I'll get to see some of the lights of the i reen even if I have to start camping on their doorsteps. There's an idea, boys. We'll take a basket of lunch and a pup tent and set it up nil the .front lawn of some famous actress (note, the gender please, I'm no fool) until said famous actress comes home or leaves the house. Might end up in the hoosegow, but whatinell's the use of coming all the way across the burning coun- try (and I mean burning too) if you can't grab a look at someone worth raving about. Sez me. Studio Visiting Is Next T OUGHT to have plenty to rave about with- ■*■ in the next few days. Thanks to the court- esies extended by the Publicity Boys of the various lots. Started off with a visit to Culver City and the M-G-M Studios. Wow, whata- layout they have, but the only trouble seems to be that you can never see anyone about the place. There's a gag for you. Seriously, I can't begin to figure out what all those people do at that studio. The lunch room was jammed to overflowing and the studio streets and al- leys all held their crowded quotas. \s one exhibitor to another, we'll surely have to pay big money for our product, how can we ever try and cut down the cost with so many people dependent upon the theatre-owners for their livelihood. Just think, boys, suppose we only paid one-half the price for pictures next season as we paid last. That may mean that the studio would have to cut everything in half, including the number of people they employ. At least a thousand people would be thrown out of soft jobs and would have to go back to real work. But the first "highlight" after filling up our reserve tank with food, was to catch Louise Fazenda ambling down the main road all fulla pep and make-up. She seemed in high spirits, so I guess all's well on the Culver City front. Just who the surrounding bodyguard happened to be, will, like many other things out here, remain a mystery, but it's all in a day's work. We "Crash" a Set AFTER dodging a few dozen special cops, hired to keep pests like ourselves off the sets, we sneaked (honestly, that's just the right word) onto one of the stages where, as luck would have it, they were just getting ready to sin nit a scene for "Jenny Lind," featuring none other (so they tell me) than Grace Moore of opera fame. It was real interesting to see and hear how they test the sound recording ap- paratus, the care exercised in getting the off- stage chorus voices at the right volume and the orchestra to blend in properly with the pro- ceedings. Then when everything was in readi- ness, orders were fired in rapid-fire fashion un- til the cameras started grinding. They went through that scene, soldiers and all, in a real stage fashion and we wondered whether we ever gave a thought, when the pictures are thrown on our screens, to the amount of time and work necessary before one scene like that is taken. This was only a short and sweet flying trip, but we'll have to see lots more of that studio, especially the sound recording and mixing rooms. There is the place where our weakness for things mechanical insists we look things over. We'll have to write Hoover at once and after he O.K.'s our pass maybe we'll get as far as the second gate. Tonight I'm scheduled for a flyin°r trip to San Bernardino to catch a real studio preview and incidentally to meet a couple of real theatre managers, whom I've corresponded with for many months but never met face to face. Be- tween getting around to the studios and trying to visit theatres and managers, I'm going to be as busy as some of those studio experts I've been hearing about. You know the kind we mean, you have an appointment on Monday, 1930 and you finally get in to see them in De- cember of 1932. Signing off for the time being, but we'll be back on the Club pages next week with lots mi ire news about an exhibitor in Hollywood. (That is, if I'm still able to sit up and give the typewriter nourishment). You can never tell how you'll feel from one da-*' to another out here, but you can't appreciate that remark un- less you know your California. They gave tis the low-down on a party being thrown on one of the big lots by a couple of II hen : te finally crashi d we found out that it was a bubble-blowing party being in- dulged in by tzvo juvenile players. Yes. we went h omc to bed. 62 M o t i o ii P i c t it r e N July IV, 1930 MANAGE ftf' KOLND TABLE CLUB "WATCH THE 'BYRD-IE'" SEZ WAUGH With Byrd at the South Pole, what was Howard Waugh, at the Palace Theatre in Meridan, Conn., going to do? That was Howard's question — what was he going to do. Simply this — nothing. For with Byrd at the South Pole it still meant that Howard had to merchandise shows at the Palace. But — when Byrd left the South Pole and came up North with a print entitled "With Byrd at the South Pole" — then came the question — What was Howard going to do this time "With Byrd at the South Pole"? The cut will show you that he did plenty. The noted Monarch of Meridan, being a very sagacious showman, decided to tie in the local newspaper on the film and he laid a plan before the big moguls of the paper whereby they would act as a co-sponsor of the picture when it played the theatre. And did they act? Look at the cut again. All of that publicity at no cost to the the- atre and. in addition, as an extra measure of good- will, the paper ran a coupon daily which admitted any child under twelve to the theatre at a reduced rate during the film's run. .HEKIDEN RECORD Flier* Mother Co I u In Pliiw • . - a. QumfBoi SS^ ISe I ■HP* This is a natural for you and it is certainly a credit to Howard's showmanship and the progres- siveness of the Meridan Record. If you contem- plate playing this picture grab onto this angle hot and heavy. It means plenty of publicity and good- will for you; to say nothing about the dough. That's an accepted fact. Ask Howard, he knows. Not only on this film can you work this stunt but on almost any picture of merit, but we will say at this time that you can't find a better picture to work it with, especially in view of the fact that the whole world is talking about Byrd. Here it is — if you can use it you're welcome to it. The residents of Lima, Ohio, get twice as much as their moneys' worth when they patronize a show at Schine's Ohio Theatre, due to the fact that they witness some corking merchandising when Sid Lawrence sets out to sell them a show. It'- simple for Sid. Why? Well, when you've been in the show game for a good many years you sort of get wised up to Tie-Ups Are Sort Of Second Nature With Sid Lawrence what your patrons want, so it's no uncommon sight to see Sid stepping about town tying up every window and every other thing in sight. Take the time he tied up the Ohio Power Com- pany on a stunt that meant something to both the house and the company. He arranged to have the power company place one of their refrigerators in the lobby of the theatre. A rever- sable pump was attached which poured water over it for one solid week. And did it attract attention? Necks were strained from the time the house opened to the time it closed. To plug this special feature, the company pasted new 24 sheets on all the boards with a snipe announcing that the stunt could be seen at the Ohio The- atre. With all these boards lo- cated on the highways and other prominent parts of the town, it can easily be seen that they meant something, as far as publicity went. In addition to the boards the company ran considerable advertising in the papers and mentioned the thea- tre in all of the ads. The stunts according to the power com- pany, had merit aplenty since a number of refrigerators were sold. With this stunt over, Sid next went to work to put "Swing High" across, and calling his showmanship into play he pulled some stunts that had them talking. One of his gags was a monster cardboard peanut measuring about six inches in length which he handed out to every patron as a novelty plug on the picture. Another novel stunt, was the printing of tickets in the form of reserved seats that were used to plug the picture. Instead of carrying a seat number, the space wherein it was supposed to be carried the letters. "U R Left," and directly underneath, in small type, "It you do not see this picture." These two stunts proved to be excellent medium for attracting attention as did the one in the photo we are reproducing above. This gag consisted of a dilapidated flivver painted with a coat of brilliant colors and driven about the main streets of the town, with a picture plug on the back of it. Before closing this little story, it is also necessary to mention a bit about the good-will Sid picked up in Lima not so long ago, by inviting' over a hundred Lima boys to inspect the theatre. The tour was conducted by Sid under the auspices of the local "Y" and the newspaper. He took the boys all through the theatre and explained the mysteries of operation to them. Here's an angle that can help you, too. The leading business men of the town get together and arrange with the local "Y" and the newspaper to sponsor a tour to their factories or es- tablishments. Boys between the ages of 9 and 16 are invited and the tours are held every Tuesday. In this manner the paper and the business place gets the good-will with the local business crashing for free publicity. We want to thank Sid for wising us up on what he is doing to pack his house out in Lima and we know that the slants we have set forth will be more than appreciated. Keep it up Sid, and remember we're always glad to hear from you. WEAR YOUR CLUB PIN / nix 1 9, 19 3 U Motion P i c t ur e N e w s 63 MANAGE HI' KCUND TABLE CLUB Base-Ball Team Represents Lamm's House In League A good way of securing publicity is being used by Julius Lamm, manager of the Fox Theatre in Sheboygan, Wise, in the special baseball team that he organized to =-^ plug the theatre. When the baseball season started, Lamm, knowing that She- boygan is a town of rabid enthusiasts of the national pastime, promoted a ball team to represent his theatre in the city league. The team was comprised of young men who were more than willing to go under the name of Fox Theatre and play in the ^^^^^________^ league. When it was first announced Ethat the theatre was going to enter a ball team into the league, considerable comment was rife and all of it tended towards giving the house loads of pub- licity. The stunt is a natural for Lamm, as most of the games are played on the home grounds and with the name of the ~^H theatre before thousands of persons, there is sure to be a lot of box-office f'JI reaction. i i Another angle that this showman, whose photo appears with the article, engineered was a popularity contest in- augurated to stimulate interest in the sale of Thrift Books. Gifts were promoted from all of the leading dealers in the town with plenty of window space being devoted to a display of them. The girl acclaimed the most popular was presented with a free trip to the metropolitan cities nearby as well as being furnished with a complete wardrobe. The contest was run for a month and in that time the house and the merchants all reported ad- ditional business. As these few things are typical of the work that I.amm is in the habit of turning out, we know that his future contributions will also prove to be interesting and we look forward to hear- ing from him again very soon. What do you say, Julius? Procrastination is the longest way to reach the shortest distance. Fred Hornscheidt Used A Novel Gag To Sell "Mammy" One of Fred Hoenscheidt's best bets is his First Monday Shoppers' day which is cele- brated on the first Monday of every month. On this day Fred secures the co-operation of the Chamber of Commerce and the local merchants and a fitting campaign is planned. As he was playing Al Jolson's latest "Mammy," Fred decided that he would have to do a lot of exploiting on it so he went vigor- ously to work. The Chamber of Commerce, newspaper and retail merchants contracted with Binda — a blind-fold driver to drive a car through the streets in a special Oakland '8' automobile. This stunt was well advertised in the local papers in order to induce the rural shoppers to the city for the First Monday Bargains. Seeing the possibilities of attracting the community to the front of the Rialto theatre, Hoenscheidt arranged to have Binda end his perilous driving in front of the theatre. By doing this, the theatre was given exclusive advertising privileges on the car as the car dealer who furnished the car reserved all adver- tising rights and specified that the only adertising the car should carry was the merchant in front of whose place of business the drive would end. Copy on the banner which was carried on the car read, "Binda will end his perilous blind-fold drive in front of the Rialto theatre at 3:30 P. M. to greet Al Jolson in 'Mammy'." Another banner on the front hood of the car read, "Follow the crowd to see Al Jolson in 'Mammy' Rialto Theatre." With all these things working to put the picture over, is it any wonder that by the time play date rolled around they were lined up strong at the box-office on the opening show? These stunts are typical of the work Fred turns out on every show at his house and ever since he has been handling the Rialto in Chickasha, Okla., the town has certainly seen some wonder- ful showmanship. TRAVELING! In the event that any of you boys get an en- vious thought because you think that I'm get- ting a break traveling around the country, let me tip you off that "it's not what it's cracked up to be." While you were sipping iced drinks in the cool of your private office, your humble servant was sweltering in broiling pullmans across the country. And when I say sweltering, I mean hotterinell. Chicago was not so tough, but at least, it gave us a chance to cool off after the train ride from New York, and although the Twentieth Century has every modern improvement, they ought to look into the refrigerating angle. Maybe it would in- crease train riding as it has theatre receipts. From Chicago to Omaha was one dirty cinder in our eye, after another. We developed several muscles never used before trying to rub them out of our system, but a cold bath washed us clean off all animosity for the weather man. Omaha was cooking in something like 99 degrees, and with such climate, how can a theatre manager act cheerful. The box offices were getting rusty, but nature must take its course, and HOW she was taking it! The train ride from Omaha to Los Angeles will remain chiselled in our minds for years to come. If we ever go the downward path, after we die, we'll be prepared for what is to come. Imagine, 106 in the shade at one stop. And multiply that by 1000, then you'll have a faint idea of what a chicken . feels like in the oven. That's us in a Pullman car. And ditto far into the night, with the first breath of cool air arriving just before we reached Los Angeles. But we're here now and we expect to have so many interesting things to tell you about that we will probably foraet the heat and the weather for the next few weeks. It has been many years since we last visited the coast and how things have changed is nobody's business. This town has grown so large that we will never miss little old New York at all. Things look pretty lively and we're getting all set to visit many of the boys whose letters and contributions have kept the Club pages so interesting these last few years. No question but that we will have much to pass along on the way they do things here theatrically, and if first impressions count for anything, we can tell you right now that for snappy fronts and the- atres, you have to go some to beat Los Angeles. Not flashy the way we would describe the Chicago houses, but in a different way. It's more than an education, it's a revelation and then some. We'll be telling you more soon. "Chick" The Real Club Spirit! ''All For One And One For All" 64 Motion Picture N e w s July 19, 193 0 'OUR HATS OFF AGAIN!" When a manager-showman will put down in black and white that his outfit is 100% and a little more for their district manager and his assistant, it is time for us to investigate and run a box on our observations. So here it is! The smiling showman whose picture we are showing is Lew Preston, a charter mem- ber of the Round Table Club, who has long been an active member. As many showmen know, he is now assistant Division Manager of the Fox Bronx Playhouses and from the send-off that is given him and Mr. Harry Woodin, Di- vision Manager, there must of a certainty be something to merit it, especially when experienced showmen hand out compliments. Woodin comes to the circuit from the West where he established an enviable record for him- self as a showman. Preston has long been operat- ing around New York and Brooklyn and the work he turned out while acting as General Manager for the now defunct S & S Circuit still remains in our memory (and our files). To quote from the letter on hand, "When West meets East and East meets West, big things are going to happen in the Fox Bronx Theatres." Well, when a group of live wires have that to say and then follow it up with a declaration that long hours and summer heat don't mean a thing to them when they are working with men like Mr. Harry Arthur, the General Manager, Woodin and Preston, then we have to agree that they are going to "sell shows as thev never were sold before." L. Orlove Secured Plenty Of Publicity On Kiddie Benefit There's hardly a showman in the country who doesn't know what Milwaukee is fa- mous for ; but it is taking that live-wire Louis Orlove, man- ager of the Uptown Theatre "" in Wisconsin to create a rec- ord for showmanship of a type that is making the residents sit up and take notice. When the president of the local Parent and Teachers Asso- ciation announced his intention to resign, Orlove immediately got in touch with him and sold him the idea of running a benefit show for the or- phans at the Uptown The- atre. The idea was at once accepted by the retiring president, who willingly consented to give his time to secure the co-operation of prominent business men as sponsors for the plan. Arrangements were made with the street railway com- pany to transport the chil- dren to the theatre on the day of the party; an ice cream dealer served the youngsters with ice cream; department stores planned to present the children with novel- ties, and all of the arrangements went into a big one, making a huge success. Realizing the tremendous news value of a stunt of this sort. Orlove set out to gather publicity from the newspapers and to this end contacted all the daily and Sunday sheets who de- voted column after column of stories and pictures of the party. One of the hardest papers in the state to crash came through with four advance stories on the affair as well as running a special picture in the Sunday edition the day after the event. The party over, Orlove next turned his attention to putting on a Stage Wedding. He- secured the bride and groom, then went out and sold the local dealers on the idea and they all consented to co-operate to the extent of donating gifts for them. In return for this they received a credit line on a special trailer that was run at the theatre. A prominent judge was pressed into service to officiate and tie the nuptial knot. The local printer supplied the wedding invitations, which were sent out by the bride and groom to their friends. A special stage setting was made for the occasion and promptly at the appoint- ed time, in full view of a large and appreciative audience, the happy couple walked down the aisle to the tune of "Lohengrin," on to the stage and in the hushed auditorium replied "I do" to the judge's question in the marriage ceremony; then amidst a shower of rice, which had been furnished the audience, the happy couple rushed out of the theatre and away on their honeymoon. Batteries of cameras greeted them as they came out the door, and the next day the local papers all carried pic- tures of one of the greatest stage weddings Milwaukee had ever seen. Just to give you a line on the other things that Orlove does between times, we are showing a photo of the unique sign- board he constructed on a hill alongside the highway leading into town. At the intersection there is a V slope and the sign 1 .^&***« was so erected that cars stopping there could see both sides of it. A different picture is plugged on each side. The display is varnished and the sunlight glancing upon it makes it shine so that it attracts a great deal of attention. As Louis tells us that "these events are only a few of the gags being put on at this theatre" it is safe to conclude that we are going to hear a lot more of his work in the future. Early Bird Mat. At A Dime A Throw Proving A Winner "The early bird catches the worm" is a well-known phrase but to Joe E. Murdock, man- ager of the Rowland' Theatre in Wilkensberg, Pa., his worm in a recent case was a large- sized chunk of dough. In the photos we are showing, you'll get an idea of what he did on a recent "early bird" matinee. A special announcement was made in newspaper house organ and trailers that from 1 :30 to 2 o'clock admission to the house would be slashed to ten cents. And did they flock in ? There was over a thousand people lined up for an hour before the house opened. The cameraman was unable to get a bigger portion of the crowd in the photos because of the fact that they were lined up all around the block. Here's one that can do a lot for your business, too. There's no question about it but that in the half house that you permit persons in for the dime you are going to more than triple your business. If you have a picture on hand that you think will stand a litle plugging of this sort, give it a break and you, too, will need a couple of cops to keep them back ; that is, providing your local conditions warrant you pulling a stunt of this sort. July 19, 193 0 Motion Picture News 65 MANACei?r KOUND TABLE CLUB McCook Is Talking Yet About Stage Wedding Glass Had June. The time of the year when the poets start to moon and the song birds to croon. And then it's the time of the year when showmen begin to make the most of the stage wedding slant ; so it was not surprising to hear that O. Fred Glass, up-to-the-minute man- ager of the Fox Theatre in McCook, Nebraska, had followed the usual procedure and promoted a stage wedding. But the wedding itself was not the usual procedure. Oh, no! Fred saw to it that plenty of novel angles were worked into it; because, after all, it was en- gineered by a showman and the house could use all of the resultant publicity that the newspapers and other medi- ums would give. The first novel touch inject- ed into the event was to an- nounce that a local couple, to be known as Mr. and Mrs. X. until after the wedding, were to be married at the theatre. The newspapers, airports, lo- cal merchants and even the adjoinning towns joined in to make the affair a success when Glass' plan was placed before them. Everything that a new- ly married couple could wish for in the way of household furnishings was given to the theatre to be donated to the pair. So many gifts were con- tributed that it required a couple of auto loads to transport them to the theatre.^ To show his appreciation to the merchants for their lavish generosity, Glass arranged to have the mysterious couple visit the stores during the daytimes and the merchant's announced in their ads that special gifts would be given to any customer who would step up to the "nearly weds" and identify them as the mysterious couple. The angle caught on wonderfully well and the business of the dealers increased in no small measure. With a theatre full of gifts, it was only natural that Glass would want to place them on display; so with still a week to go before the nuptials took place he had his men build a special background for the exhibition of the many articles. But it was found that the theatre lobby could not hold them all, and, as a result six of the leading stores in the town were pressed into service and they willingly consented to feature the remainder of the articles. All of this time the town was buzzing with accounts of the wedding; eagerly noting its progress and con- jecturing as to the identity of the mysterious pair. Finally the wedding day arrived and hours before 9:15 P. M— the date set for the wedding— those holding reserved seats were already at the theatre, sitting through the early show, though their in- terest was perfunctory, for who doesn't want to see a wedding, especially when it is held in a theatre. And with the feature picture entitled "This Thing Called Love," small wonder that with constant reminder of the event to come, they were im- patient. Promptly at 9:15 the organist entered the organ pit and a second later the mighty console burst forth with the first strains of the Wedding March. Every neck in the theatre was craned to catch a glimpse of the blushing girl and the equally red faced boy, who, heads held high, marched proudly and slowly down the aisle. Before them the ushers, bridesmaids, matron of honor and flower girls, like couriers of cupid, littered the aisle with freshly cut flowers and as the procession stopped to permit the bride and groom to mount the steps to the modernistic stage, the like of which McCook had never seen before, a salvo of applause was started that culminated in a boisterous clapping of hands and gasps of admiration, as the excited customers drank in the full beauty of the impressive scene. Spots played upon the modernistic background, causing it to reflect silvery beams, which played upon the silver of the bride's dress and glanced off over the packed auditorium. The party assembled A SHOWMAN TALKS! H. L. LAURENCE Says: "This is a time of big organizations controlling not only the theatres but about every other line of business, and they must, in my humble opinion, be giving not only better satisfaction than the in- dividual ownership for the simple reason that while some of us may be crazy it seems to me the majority of the citizenship in almost any com- munity you investigate is patronizing the chain organizations. And if you dig deep enough you will find that they must be giving better prices and better service in the different mercantile lines. At the same time the chain theatre organizations must be giving better shows for less admission than the individual operators were offering, as well as better surroundings in which to present said shows." WHAT DO YOU THINK? H. L. LAURENCE, Mgr., Capitol Theatre, Paris, Tennessee. itself upon the stage, and as the hushed populace watched with bated breath, a local celebrity performed the marriage. The ceremony over the bride and groom, together with their party were transported to one of the leading cafes in town where Glass had arranged the wedding banquet. Local florists as well as the restaurateur co-operated to make it a success and amid a veritable garden of beauty the party supped. At the conclusion of the banquet the happy couple paired to the bridal suite which had been donated by a leading hotel. At ten o'clock the next morning, an auto waited for them in front of the hotel and they were whisked away to the flying field where a plane, property of the newspaper, was waiting to transport them to the city wherein they would spend their honeymoon. The couple entered the plane and the ship pointed its nose skyward and carried the boy and girl to the town of Trenton, landing on the field, right in the midst of a group of forty cars, containing friends and well-wishers who were wait- ing to chivaree the newly-weds. The affair was a tremendous success and the good-will that Glass annexed stands to hold in good stead for many months to come. Nothing happened to mar the occasion, and under his skillful guidance everything had gone over like clockwork. The theatre received additional business, plenty of publicity and good-will; the dealers received the same— and it all tended towards making McCook the talk of the neighboring towns. We want to thank Fred for passing this account along to us as we know that the many valuable suggestions which it con- tains will be put into use by his fellow members whenever the opportunity presents itself. Miss Margaret Lee, public- Margaret Lee Has ity director of the Tudor The- . _ atre, New Orleans, La., finally Been 1 Uming Out crashed the picture section of £i -p. rjj j the local newspaper, The OOme Tine OtUntS Times-Picayune, to get some publicity on "The Big Pond." A group of French gentlewomen from the Maison Hospita- liere had attended a special screening of "La Grande Mare," the French version of "The Big Pond," as the guests of the management, and a picture of the group was taken just before these ladies entered the theatre. The explanation underneath the picture also stated that the women in attendance ranged in age from 70 to 95 years. Come on, boys, we can't let the ladies run away with all the honors. Let's try to show Miss Lee that we can equal what she engineered so successfully. You must not lose sight of the credit due any one for crashing a pictorial section of a hard- boiled newspaper. 66 Motion P i c t u r <• X e w s J uly 1 9 . 193 0 MANACtrcr POUND TABLE CLUE MORE CIRCUS SLANGUAGE By AL COPELAND BUBBLES— all balloon vendors. GREASE JOINT— hot dog stands, etc. JUICE JOINTS— soda water stands, etc. ROUGHNECKS— all men who handle the tents. SPIT CLOTHS— the bright cloths around the front tier of seats. CAMPFIRE MEN— employees who do nothing but keep water boiling for the cook tents. CANDY BUTCHERS — peanuts, popcorn and candv vendors. THE BLUES— all unreserved seats. STARBACKS— all reserved seats. DUCATS— all tickets. STIFFS — the hard, general admission tickets. LONGS AND SHORTS — Passes. Longs carry admission to reserved section. Shorts call for gen- eral admission only. JIG BAND — colored band for sideshows. THE RED WAGON— the wagon where money and tickets are kept and where employees are paid off. Here One showman who most Community Spirit assuredly has something to T c T -1X7- -u crow about is W. H. Berg- lS been In W. rl. mann, manager of the Colum- PnVrfvMn««'n WTn~1r bus Theatre in Columbus, Bergmann s Work Neb-( for the recent Rooste; Day that he engineered has the Chamber of Commerce still offering him thanks. It seems that the local farmers within a radius of thirty and forty miles raise roosters and once a year they come into Col- umbus or the surrounding towns to sell them. This year, Bergmann decided that they should all come to Columbus, so he put a plan up before the Chamber of Commerce. The Chamber had originally intended to make the farmers' visit a summer trade week, but when they saw the advan- tages of the new touch they immediately con- sented. His plan was to pay five cents above the market price on every rooster that was offer- ed for sale. The poul- try dealer stood two cents, the merchant, two and the Chamber one. Instead of paying cash for the poultry, it was arranged that script tickets with a cash value of eleven cents be given. The script had to be spent within three days. In order to plug the idea, teaser ads were run in the newspapers for ten days before the event, a special fl the press and five thousand copies of it ■ lit to the outlying towns. The- merchants featured special displays in their windows and the Chamber of Commerce plug ged it .at their headquarters. Bergmann tied in Ids picture ■lit Short" and planted a couple of hundred cards aboul the town which read: "Don't Be Caught Short — Bring Youi i lumbus." Special notices to the effect thai tin- I Something ^ crow about Roosters are Worth Double In Columbus TUESDAY, WEDNESDAY IllnA Q A C AND THURSDAY JUIlC d-^-Q poultry raisers would be permitted to witness a show at the theatre free of charge, were inserted in the newspaper. The Chamber bought out the house on a flat basis for this stunt. At both free performances Bergmann made an announcement to the packed houses (they had to call out the cops on the second show) to the effect that a special attraction would play the evening show. A novelty herald plugging the show was handed out as the audience was leaving. As a good many of the poultry raisers had never before wit- nessed a "talkie" they were pretty well sold on it and many announced their intentions of returning to the theatre at some future date. The campaign built up a lot of good-will for the house and the town and business was increased for all of the dealers during the week. We want to say that "W. H." certainly deserves a compliment for his work on this stunt and we are sure that if any of the Club members can make use of it they'll do it as soon as pos- sible. We'd like to hear more from you "\Y. H.,'' so don't keep us in the dark concerning your work. Garvin Passes Us A Dozen Samples Of Poster Artistry Here we present a group of posters used by M. H. Gar- vin, manager of the Rivoli Theatre in Hastings, Neb., under whose direction Maurice Shields, the poster artist of ^=^==^^=^^=^^= the theatre, executed this un- usually attractive work. Pretty snappy work, eh? It is well to mention, in connection with the showing of posters on these pages, that black and white photography does not show up certain colors, and in the event that you are wondering where portions of the posters may be we want you to understand that it was merely lost in the photographing and reproducing process. We have been more or less pushing poster work to a certain extent in the Club pages because we feel that even for the very smallest of houses, attractive fronts, with colors and life will help to build up the prestige of the theatre. If this idea is practical and feasible for the bigger theatres, why not for the small? They are always competing with the nearby towns and first-runs and the more like those select houses they make their own the more attraction it will he for the patrons -to come in. Fine work, "M. H.," and convey our congratulations to Mr. Shields for what he is doing. Let's hear some more from you. Congratulations are in order for: Warren A. Slee, manager of the Colonial Theatre in Allen- town, Pa.; Heinie Johnson, exploiteer and artist of the R & R Theatre in Big Spring. Texas; George Landy, publicity director of the New Orpheum Theatre in Los Angeles, Calif.; and Harold Bailey, manager of the Capitol Theatre in Lawrence, Mass. These showmen were chosen prize winners in the recently Columbia Prosperity Month Contest con- ducted through the pages of the Managers' Round Table Club in Motion Picture News. July 19, 1.9 3 0 Motion Picture News 67 MAHACERT ROUND TABLE: CLUB Bill Adams Turned Lobby Into Garden To Combat Summer Even though his house doesn't boast a cooling plant, Bill Adams, manager of the Colonial Theatre in Brockton, Mass., isn't being stopped by Old Man Heat, or his ally, 1 Humidity. When they put in appearance, Bill just shoots out a wicked left, hooks them on the chin, and down they go for the count. Don't get the idea that it's physical lefts that Bill shoots out. It's not. It's show- man lefts, like the ones we are showing in the photograph. The lobby is transformed into a summer garden and patrons entering the cool looking atmosphere immediately forget the heat and humidity until after they get out on the street again. But here— let Bill tell you how he constructed his summer garden, and what he did to enhance the effect by means of special tie-ups. "The under part of our marquee is trimmed with wisteria and blossoms. On the sidewalk at each corner of our marquee we have evergreen trees about four feet high set in tubs. Our inner and outer lobbies are trimmed with hanging baskets and red, white and pink roses on lattices. We have an alcove open- ing off the lobby which we have transformed into a summer garden, with an electric fountain in the center, a lattice fence entwined with roses and vines, hanging baskets and window boxes. Green lights and shades are used throughout. We have furnished the garden with summer furniture and chairs and tables with large beach umbrellas. "We just completed a two-weeks' tie-up with a local beverage concern whereby they served a full sized bottle of their cold beverage to all of our patrons, including children. We con- sider this the greatest good-will builder we have ever had in our theatre and it certainly put us solid with the children, as for ten cents they saw a complete show and received a ten-cent bottle of tonic on their way out. The beverage concern fur- nished the drinks, two refrigerators and hired a srirl to take charge. We ran a trailer on our screen inviting our patrons on the way out to stop for a free drink of this certain brand of beverages and also mentioned in our daily "ad"' that we were serving this brand of drinks free in our lobby to all patrons. We also paid for the ice. The plan worked out so well that the beverage people want to come back next month for another two weeks. We are now negotiating with an ice cream con- cern on a similar proposition." And while we are discussing Bill's showmanship, we want to tell you about the way he plugged "Born Reckless." Through his friendship with the editors of one of the local papers he persuaded them to run the story serialization of the film which was one of the best sellers under the name of "Louis Beretti." The newspapers ran a chapter a day for three weeks with Bill running a small ad daily as the play date drew near. This angle was found to bring in a lot of extra jack when the pic- ture opened as the interest which the serial story aroused was excellent. The mats were secured from the exchange distribut- ing the picture and so at small cost Bill received some addi- MERCHANDISING Looks like breakers ahead. Just last week one of the mysterious Insiders who prowl about the movie marts of New York picking up exclusive chatter on the industry for the MPNews, took offense at the use of the word "exploitation." Exploitation, in his opinion, is no fit word for a showman to use and he bases his statement on Webster's definition of it. At any rate, he wants to get a couple of converts to start a crusade against exploiting the word "exploitation." The Managers' Round Table Club has long de- plored the use of "exploitation," preferring instead to use "merchandising," a term agreed upon by "Chick" Lewis and a couple of thousand Club members, Anything marketable is merchantable. Thus it appears that when a showman has so merchantable a product as amusement, the parts of which include advertising, exploitation, publicity, house service, community spirit, personality and good-will, it is only natural that these component parts of "show selling" be appropriately labeled to designate the compound "merchandising." "Exploitation," like Greek, is a dead language, a language of yesterday. The showman of today "merchandises"; he does not solely exploit. Re- member, it was only a short while ago that a "Director of Public Relations" was known as a "press agent." Times have changed and so have terms. As the industry grows, so grows the show- man. Let's have your views. Are you satisfied with "Merchandising"? Or have you something else to suggest? tional business and good-will. This mat angle is an excellent one to use if you feel that your patrons are sufficiently interest- ed in your attractions so as to warrant a daily appearance of the story. These couple of angles worked aces for Bill and if you think that they will also fit anything you may be planning, it won't hurt to give them a trial. Thanks, Bill, for keeping us up on your work because we know that you are turning out some great stuff in Brockton. Let's hear some more from you. Harold Blumenthal Is Clicking With Own House In N. J. Having been connected for many years with various • cir- cuits, Harold Blumenthal is well qualified to enroll as an Al showman at any time or in any place so it was no sur- prise to us to hear that since he has gone into the business for himself as owner and operator of the Rex Theatre in East Rutherford, N. J., he is putting the house over in great style. Contrary to many opinions that were advanced he decided that the only way for him to do just what he wanted in the line of merchandising was to buy his own house. This he did, throwing up an important position as supervisor of three houses for a large chain. As soon as he took over his new house he set to work to contact the local merchants and showed them how, by tying up with the theatre, they would both benefit. The merchants were more than willing to co-operate and as a result, Harold, today, is keeping his box office till busy from morning to night. All of which means something or other. We want to compliment him on what he is doing out in his part of the country and we know that he is always striving to keep his house right up to the record breaking marks. Keep up the good work, Harold, and remember that your fellow- members in the Club are always glad to learn how you are making out. 68 Motion Picture News J uly 19, 19 3 0 MANAcercr kound table club SHOWMANSHIP! (Thanx to "Mum") In the world of the theatre the most vital essen- tial for the success of a plav or an actor or an actress is the quality of SHOWMANSHIP. Showmanship means a thoroughness and pains- taking care which amounts to genius. Showmanship means the eradication of all that is weak, inexpert, creaky, evil and mistaken, and the cultivation of all that is good, strong, expert, smooth and well thought out. Showmanship is a quality that may be developed in any walk of life; any trade, any profession, any vocation or avocation. It is the word which de- scribes the technique of success. — Chicago Ameri- can. Fol's Newspaper Ads Show Evidence Of Careful Study An introduction to H. A. Fol, manager of the Rem- brandt Theatre in Arnhem, Holland, is hardly necessary, since it was only a few weeks ago that we published his ar- ticle "Theatre Operation in Holland," and from which we gather that you learned a good deal about how the foreign showman work. At this time we want to present some of the ads turned out by Fol and when you take into consideration the fact that he is somewhat handicapped in layout by lack of variety in mats and other accessories, you will agree with us that the work he is turning out is creditable showmanship. We want espe- cially to call your attention to the black and white ad he turn- ed out for "The Broadway Melody." When this ad appeared in the local newspaper it completely stole the page, all that you could see when you looked at the page was the attraction for the Rembrandt. BIOSCOOP-LIEFHEBBERS' m™a^ r'nm-. ra:=i I ,H!|:]-M ira »«_«u I J, I »^ ^-«ito DESPIONNE As we, too, are handicapped by not having sufficient knowl- edge of Fol's language to make any comments on the copy which, from what we learn from one of the staff, is well written, we will have to pass up that angle for the present. You may note in the ad that Fol also plugs his stage attractions which are a feature of every show at the Rembrandt. The stage show generally consists of a cycle or acrobatic act. Incidentally, the house organ at the theatre, which is labeled the "Rembrandt News," is not given away but sells for ten cents. It is a very well made up book and really carries news items, concerning the stars and players of Hollywood and Europe. The two mid- dle pages are devoted to the program for the week, with the other pages carrying the news and advertising. We want to thank Mr. Fol for li is kindness in getting these samples of his work together and forwarding them to us and we hope to learn more of his work in the near future. Kopplin Cut In On Political Battle With Special Stunt All was not so quiet on the Miami front when Harold A. Kopplin, manager of the Capi- tol Theatre in the Florida city, set out to sell "All Quiet on the Western Front." • What a campaign he turned out! Every available medium was used to plug the picture. Window tie-ups were secured. The library granted him space. The newspapers gave the film a whale of a lot of publicity and everything tended to make the campaign one of the most out- standing the city had ever seen. It was complete in every de- tail. His display in the front of the theatre was perfect, and as you all know Hal's capabilities as an artist, we don't have to say any more about that angle; but we do want to tell you about his tie-up with the American Legion that did a lot to give the picture valuable publicity. VOTE FOR The Legion wanted to run a benefit performance and Hal arranged that it would be held in the Saturday midnite open- ing. In order to publicize it from their end also, the Legion staged a parade in the streets and the photos will give you an idea of its effectiveness. The men paraded about the streets of the town and were followed by the unique ballyhoo, in the form of a massive cardboard book, mounted on a truck drawn by a tractor. The size of the display can be estimated when you figure that the top of it was chipped off by a traffic light. A great deal of comment resulted from the parade and as usual Hal opened to standing room business. In conjunction with this story we are also showing a cut which figured in a master showman trick engineered by Hal. The locals were all het up over the impending pri- maries for the election of the county solicitor and the papers were filled with mud slinging and all of the other nice things that go to make up those peaceful political contests. Hal was playing Will Rogers in "So This Is London" and he decided that since Will is the well- known nemesis of politics, he would have to represent him in some manner. To this end he made up a card of the type we are showing. The card, printed in black and white, measured 4^2 by 3 inches and by studying it closely you will notice that the type reads to the effect that Will Rogers, the best bet in the talkies' doesn't choose to run for county solicitor. Plenty of laughs were caused by this move, and in order that it might be still more effective, Hal omitted the name of the film. The proof of the gag was seen in another great week at the box- office and it also proved Hal's contention that so long as his picture had merit it would click through the adoption of the idea. Will Rogers FOR County Solicitor NEXT WEEK! William L. Hendrick's Double Stage Wedding Australian Activities An Exhibitor in Hollywood July 1°, 19 3 0 Motion Picture News 69 MANACfRJ fiOUND TABLE CLUB But They Didn't Feature An Indian As "Hair Remover" Whoa! Whozzitt! Whatzit ! Say, what is this? It's a ter- rible way to start off a story; but what can we do. Get a look at this photo of Jake Rosenthal's lobby in the Iowa ^^^==^=^=^=^^^- Theatre in Waterloo, la., and see what Jake and Art Weld, the publicity director of the house, did on "Swing High." Dashing gorillas and howling hot dogs, how is a feller going to write a story when he's laughing so hard at these stunts? There were more red faces in that lobby the days these stunts were used than there is when a Broadway hoofer pulls a couple of his wise cracks before an assemblage of staid and prim per- sons. But that's neither here nor there. The lobby looked like a side show and was a side show. A huge tent completely covered it. One flap of the tent was partially raised and a card invited the patrons to crawl under the way they did in the good old days. Thousands crawled, and believe it or not, a few of them who seemed to enter into the spirit of the thing with gust and gusto, must have had sharp recollections of yester- day, for they looked apprehensively around before crawling on all four and then, the way they scudded under would have set a mummy to laughing. The wild animal "exhibits" were mounted on little express trucks, and what animals they were! The Flying Red Bat form of bologna. Three live alligators were labeled "Florida Bedbugs," and the Caucasian Hoozit was a mirror in which the unwary and unwise patron saw his face. And the card was labeled "Almost Human." Then the freaks. A wild man, securely handcuffed, was de- clared to have joined the cuckoos while trying to pronounce "Ingagi." (For all we know it might have been "Ingi" him- self.) A monster cut-out of a fat woman in a bathing suit was appropriately labeled Miss Zoe Nizenfat. A cut-out showing the star of the picture on a trapeze was also used. The ushers were attired in clown suits. The front of the box office re- sembled a regular circus ticket wagon. Well, to make a good ending (and a happy one), it is neces- sary that we tell you the whole town was talking about this lobby for a week after it was over. And when they do that, it is a sure thing that there's some showmen in the town who know their business. We'd like to hear some more about what these two live*wires are doing and we hope they will be repre- sented again in a future issue, because it's a cinch that this stunt is going to meet with a corking reception from the Club. Crockett Has What We Might Term A "Unique" Position proved to be a brick. A bowl of Chili was billed as the Mexi- can Chinchilla. The missing link came into recognition in the It has been some time since we heard from Joe Crockett, manager of the Y. M. C. A. theatre in Carney's Point, N. J., and we were pleased to hear that Joe has been work- ^^^^^^^^^-^^^^^^^■^ ing hard to keep his house clicking. In order that his fellow members might know how he runs his theatre and the type of house it is, we are going to try and describe it. The policy is three or four shows a week and the rest of the time is given over to social work, boys' work, running a boys' camp, coaching two dramatic clubs, handling the athletic work of a plant employing 4,000 men, handling gym classes and a few other things. In between times he tries to find time to tell us what he is doing. This job of Joe's is one of the most unusual ones in the country. He finds that he has to display plenty of showman- ship to sell the persons who live in the village as well as the ones on the outside. In the summer, when the camps are in full sway, he has to work twice as hard to bring them in. He sends out a letter every week and in rapid fire description, tells the folks about the shows coming to the "Y." The letter is delivered to every one in the village as well as sent through a mailing list of three thousand names. The "Y" has stiff opposition in one of the Warner Equity houses located nearby but so far as we know Joe is still pull- ing stuff that will keep everybody happy. Let's hear some more about your work Toe, and don't keep us in the dark so long because the rest of the Club is also interested in seeing how you sell them. CLUB Use This Blank: EMBLEM PIN!!! IT WILL IDENTIFY YOU AMONG THE WHOLE SHOW WORLD AS A MEMBER OF THIS GREAT ORGANI- ZATION AND A REAL LIVE-WIRE SHOWMAN! Managers' Round Table Club 729 Seventh Avenue, New York Kindly send me, postpaid, Club pins, for which I enclose payment at $1.00 per pin. Name of Member, Theatre Address City State 70 Motion Picture News J u ly 19 , 193 0 MANAGE!?!' fiCUND TABLE CLUB EVERY- BODY'S WHAT ARE YOU WAITING FOR? Application For Membership In "MANAGERS' ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Theatre Address City State Position Wm. A. Johnston "Chick" Lewis Honorary Chairman Chairman JOIN NOW!! Here's the Blank LATEST NEW MEMBERS GEORGE LIMERICK is the Assistant Manager of the Coleman Theatre in Miami, Okla. With a send-off such as Mr. Griffin gives him he must certainly know some- thing about the show game or he couldn't handle the advertising and publicity of the house in addition to his regular position. Let's hear from you real soon, George, so that we can see what you're doing. Wear Your Club Pin! 1 ! JESS MARLOWE manages the Pheil Theatre in St. Petersburg, Fla., and the reason we know that Mr. Marlowe is an up-and-coming showman is because your Chairman received a very nice account of what Jess did to sell "Ingagi" in his city. And when a showman turns out work such as that he is certain to know his biz. Keep it up, Jess, and remember we want to know what you are doing to sell your shows. Wear Your Club Pin ! ! I. J. CRAITE is the manager of the Fort Theatre in Fort Atkinson, Wis. Mr. Craite has been in the show game for quite some time now and his many and varied experiences have formed the basis for some great showmanship. Located as he is, he has a number of good opportunities for showmanship and if you'll watch the future issues of the Club pages we know that he will be represented a good deal. Wear Your Club Pin ! ! F. J. MILLER is the manager of the Imperial Theatre in Augusta, Ga. We have heard a great deal of the showmanship being displayed about Mr. Miller's section and we also understand that he is largely responsible for some of the live-wire work turned out. How about this, "F. J.", why not let us in on the secret? Wear Your Club Pin ! ! ! SIDNEY SMITH manages the Egyptian Theatre in Boston, Mass., and since he comes to the Club with Harry Brown, Jr.'s Okay stamped on him, it seems to us that he must be one of the Hub's leading show- men. You've got plenty of opportunity to display some good stuff Sidney, seeing where you're located. And we don't doubt but that you're doing it. Let's hear from you and include your photo along with the letter. Wear Your Club Pin ! ! I GEORGE LANDY is the General Pacific Coast Representative for RKO, operating at the Orpheum Theatre in Los Angeles. As Mr. Landy has had his work represented on our pages a number of times, it is un- necessary for us to introduce you to him again. However, George, everyone must pass through these gates in order that our files be complete — so you're in. Now, let's go. Wear Your Club Pin ! ! .' HOMER GAUN is the manager of the manager of the Rivoli Theatre in Hastings, Neb. According to what we have learned from various sources, Mr. Gaun is one of the most progressive showmen around this district. And such being the case, we feel that we should have a photo of him and a little more dope on his career so that when i present his first contribution we will be- all set. How about complying with our request, Homer? Wear Your Club Pin ! ! ! HARRY LANDAU comes to the Club from Tientsin. China. He is the manager of the Gaiety Theatre, the finest theatre in the city and with such a background, it is small wonder that he has been turning out some excellent work. He promises to keep us posted on his future activities and we will pass the reports along to his fellow-mem- bers. Welcome, Harry. Wear Your Club Pin ! ! ! EATON M. SIZER is the manager of the Fox Theatre in Appleton, Wise. From his state we note that a great many managers are members of the Round Table Club and now that Mr. Sizer is right in line with the rest we know that he is going to show us how he put his pictures across by becoming an active member. Are we right. Eaton? Wear Your Club Pin ! ! '. JOE FISHER who is proposed for mem- bership in the Club by his brother Harry of Cape Town, South Africa, is the manag- ing director of the Capitol Theatres in Sing- apore, Straits Settlements. From what his brother says about him, Joe is a real wide- awake showman. Well Joe, in order to see for ourselves, it will be necessary for you to let us in on what you are doing. And you might also include your photo with your next contribution. Wear Your Club Pin .' ! ! MARK SILVERTON manages the Strand Theatre in Seymour, Conn. He has been in the show business for a number of years and is especially adept at exploitation and other forms of merchandising. Since your state boasts a good many live-wires Mark, how about hopping right out in front by shooting us one of your latest stunts, so that we can pass it along to your fellow- members. Wear Your Club Pin ! ! ! BILL BACHMAN is the Assistant Man- ager of the Capitol Theatre in Niagara Falls, N. Y. We are glad to welcome this up and coming showman into our organization and since so many Assistants, after joining the Club, have gone up the ladder, we can only hope that Bill, too, is going to follow their example. And the best way to do it is to become an active member, Bill. Wear Your Club Pin ! ! ' J. E. NORONHA, JR., is introduced else- where on these pages and by referring back to the story you can see what this show- man, who is the advertising manager of the Queen's Theatre in Hong Kong. China, is doing. We are pleased to welcome him in- to the organization and we know that he is going to keep us posted on the results of his merchandising over on the other side of the world. Wear Your Club Pin .' ! ! C. F. ROSE manages the Granada Theatre in Norfolk, Neb. In his many years in the show game, Mr. Rose has turned out some excellent work, and we are of the opinion that he is still doing it. In order that we may verify this. Mr. Rose, let's hear from von in the very near future. Photos of Members! THE Club is anxious to publish photographs of every member and would, therefore, appreciate receiving as many as possible for use in future issues of the Club columns. If you have not already done so, PLEASE send us your own photo at once. Thank you. July 1 9, 1 9 3 i) M oti Plot it v c N e w s 71 COMPLETE RELEASE CHART Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut toward such information as he may need, as well as information on pictures that are coming. Features which are finished or are in work, but to which release dates have not been assigned, are listed in "Coming Attractions." Running times on features and shorts are being added as rapidly as the information becomes available. AMKINO FEATURES ritle Cain and Artem Children of the New Day., on ma Eipress Demon ef the Steppei Fragment ef aa Empire . . Man (rem the Restaurant. Old and New Turkslb Star . E. Gall-N ftlmonov .Giliadova-Lltkin .... . bpeeial Gael Nltlkln-Semenova ... Nlkltin-Semenoea . . . Thekhov-MaHenvskaya Martha Lapklna Educational Lemth Rel. Data Fret Mint. Reviewed June 6 7000... 78... June 14 .65... Mar. 16 .75 . 78 . . . Feb. I 67... Jan. It .76. ..May 10 Mar. , Jan. .Jan. lan. .May May 8.... 5631 . 18 68U0. 25 700n . 4 6000 2.... 6921. 24. .4900... 60... June Coming Attractions Title Star Jimmy Hlggins A. Buchma Living Corpse, The V. Pudovkln Razlom M. A. Narokov Sell a. Svazhenke Spring Educational Storm Over Asia V. Inkizhlnev Tranepert et Fir* G. Kuznetsev Tungae ef Siberia Educational COLUMBIA (Available sound -on -film and sound -on- disc ) FEATURES Title •tfAround the Corner (A. T.) *t§Call ol the West (A. T.J. •HGullty? (A. T.) •ULadles of L»'«ure f 29.. .1716.. .19. .June 28 IX. . . I3ib . .u. . Jan. l l 4. . . . 1667. .19. 29.. 6.. ...t. .Apr. 28 27. . 16.. ..2002.. ..1565.. ..22. . . Feb. 22 16.. .17. . . Feb. 1 18.. ..1660.. ..18. ..May 10 16.. ..1642.. ..18. ..Mar. 29 9.. 1 reel.. .. 6. .Apr. 5 4.. ..1891.. .21.. .June 14 20.. , , 6, ..Apr. 28 19.. ..1961.. , ??, ..Jan. 4 73 1 reel.. 16.. 1.. .1932.. ..21. ..Feb. 1 9.. ..1527.. ..17. ..Mar. 29 20.. ..1661. .20 . .Apr. 5 FIRST NATIONAL 'Available sound -on-dtsc only) FEATURES Title J tar Rel. •t§Baek Pay (A.T.) Corinne Griffith June •tsBrlde of the Regiment (A.T.) . Segal-Pldgeen June •tSDawn Patrol. The (A.T.)... Barthelmess- Fairbanks, Jr.. Aug. •tiFllrtlng Widow (A.T.) Dorothy Mackalll May •t§Furles (A.T.) Warner-Wllsen Mar. *t§ln the Next Room (A.T.) .. .Jack Mulhall Jan. •t§ Lilies ef Field (A.T.) Corinne Griffith Jan. •tlLoese Ankles (A.T.) Fairbanks, Jr.-Young Feb. •t§Murder Will Out (A.T.) Mulhall-Lee Apr. 't§No. N*. Nanette (A. T.) Claire-Gray Feb. •tSNotorious Affair, A (A. T.). Bill ie Dove May •tSOther Tomorrow (A.T.) Blllle Dove Feb. •t§Playlng Around (A.T.) . . . White-Morris Jan. *t§Road to Paiadlte. The (A.T.) . Young- Mulhall July *t§Sally (A.T.) Marilyn Miller Jan. tSShow Girl In Hollywood (A.T. ). White- Mulhall Apr. *t§Sen of the Gods (A.T.) Rich. Barthelmess Mar. *t§Song of the Flame (A.T.) Gray-Clair* May •tlSpring Is Here (A.T.) Claire-Gray Apr. •t§Strletly Modern (A.T.) . Dorothy Mackalll Mar. •t< Sweethearts and Wives (A.T.) Blllle Dove June MfcSweet Mama (A.T.) Aliee Whit* July I.. 22.. 10. . . Length Feet. .Mlns. ..5672.... 53. ..7418 82. . . . .not set. . . ..6664 74. . 6608.... 73. ..6336 70. ..5979 67. ..6190. ...68. ..6200 69. ..9108. ..101. ..6218. ...69. ..3800. ..64.. ..6603 68. ..6935 66 ..9277... Its. ..7213 80. .83 44.... 92. .6501 72.. ..6386. ...71. ..5632 63 ..7008 77. .5012 55. Reviewed ..June 7 ..May 24 July 19 .June 7 ..Apr. 26 ..Apr. 12 ..Dee. 21 ..Mar. 8 ..Apr. 19 ..Jan. II ..May 3 .Jan. 4 ..Apr. 5 ...July 5 . . Dec 2o ..May. 3 . . Feb. 9 . . May 3 ..Apr. 26 .May It ..June 7 July 19 Coming Attractions Title •t§Adlosl (A. T.) •tSBad Man. The (A.T.).... •♦SBrlght Lights (A.T.) •t§Broadmlnded (A.T.) *t§Broken Dishes (A.T.) •tsCalt of the West •t§Captain Blood (A.T.) •t§Cotlege Lovers (A.T.) *t§Deep Purple (A.T.) •tfOevll's Playground. The (A.T.) •§t Father's Son (A.T.) •t§Forever After (A.T.) •t§Girl of Golden West (A.T.) •tlGoing Wild (A.T.) *t§Gorilla, The (A.T.) •t§Heart of the North (AT i •t§Honor ol the Family, The (A.T.) •t§Hot Heiress, The (A. T.)... •t§Kismet (A.T.) •t§Lady Who Dared, The (A.T.) •♦SLIttle Caesar (A.T.).. •t 5 Louisiana Nights (A. T.) . . •t§Mother's Cry (A. T.) •t§Numbered Men (A.T.) *t§One Night at Susie's (A.T.) •♦SOtner mens Wives (A.T.).. *t§Queen ot Main Street (A.T.) •t§Reckless Hour (A.T.) •t§Right of Way. The (A.T.). •t§Scarlet Pages (A.T.) •t§Sunny (A.T.) •tSSweethearts (A.T.) . •t§Toast of the Legion A.( T.). •t^Top Speed (A.T.) itSTruth About Youth (A.T.).. •t§Way of All Men. The (A.T.). • + 5Widow from Chicaqo (A.T.) •tiWoman Hungry (A.T.) Rel. Date Length Reviewed Star Richard Barthelmess ... Huston- Revler Dorothy Mackalll July 5 Kohler-Rennie Young- Withers Blllle Dove Yoong- Fairbanks. Harding- Rennie Joe E. Brown.... Joe Frisco Loretta Young Walter Huston .. .75. ..June 21 Otis Skinner Dove-Tearle Edw. G. Robinson. Nagel-Claire Dove- Fairbanks. Jr Dove- Rathbone- Thompson Lee- Lyon Sept. 7. .72. ..June 7 Nagel-Youno Ferguson- Nixon Marilyn Miller Milier-Pidgeon Clare-Pidgeon Brown-Claire-Whltlng Aug. Young-Tearle Fairbanks. Jr.-Revier Aug. Alice White Lee-Kohler-Blackmer 24 June 21 FOX FILMS (After August all releases sound -on- film and sound-on-dise) FEATURES Title 'tSArlzona Kid. The (A.T.)... •t§Blg Party. The 'A T.)... •tSBorn Reckless (A.T.) St'Cameo Kirbv (A.T.) •tSCity Girl (P.T.) •tSCrazy That Way (A. T.) . . . •tSDouble Cross Roadl (A. T.) Star Rel. . Baxter- Marls May Lee-Carol-Albertson Feb. . Fdmund Lowe June Terris-Murrav -Jan. Farrell- Duncan Feb. Bennett- MacKenna Mar. . Ames- Lee Apr. Len gth Date Feet Mlns. Reviewed 23 .. ..7456. ...83. ..May 17 25.. . 6200. ..69. . Mar. 1 6... .7400.. ..82.. .May It 12.. ..8700 ...74. ..Dee. 7 16. ..6171 ...69. ..Apr. 19 30.. ..5800. ...64. . .Mar. 29 20.. ..5800. ...64. ..Mar. 2i *Means synchronized score. fMeans sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. 72 -t| Fox Movietone Follies of 1930 (A.T.) Special Cast May 't§Good Intentions (A.T.) Lowe-Churchill June •KGolden Calf (A.T.) Carol-Mulhall-Brondel Mar. •tlHappy Day» (A.T.) Special cast Mar. ■t§Harmony at Heme (A.T.) Collier, Sr.-Churchlll Jan. •t§Hlgh Society Blue* (A.T.)... Gaynor-Farrell Mar. •tsL't'i Go Placet (A.T.) Wagstafl-Lane Fob. MSLone Star Ranger (A.T.) George O'Brien Jan. •t§Men Without Women (A. T.) . MeKenna-MacDonald Fob. •t§Not Damaged (A.T.) Meran-Byron-Ames May •tjOn the Level (A.T.) Victor McLaglen Mar. •though Romanct (A.T.) O'Brien-Chandler Juno •HSky Hawk (A.T.) Garrlck-Chandler Jan. •t§So This la Londoa (A.T.) Will Rogers Juno •t§Such MenAre Dangerous (A.T. i Baxter-Owen Mar. (Reviewed under title of "Mask of Love" In Feb. 1 •tJTemple Tower (A.T.) MeKenna-Day Apr. •tS3 Sisters (AT) Dresser- Patncola Apr. M§Women Everywhere (A.T.)... Murray-Dorsay-Kellard June Mot i 0 n Pi 4... .7422... .84. .May 10 29... 6340 . . . 70.. June 14 16.. ..6552... .73. ..Feb. 22 2.. ..7526.. .84. ..Jan. 18 19.. .6295... .70. ..Dec. 14 30.. .6750... .75. .Mar. 8 2.. .6442... 72. ..Jan. 18 5.. . .5940.. .66. ..Jan. 25 9 . .7774... .86. .Jan. 4 25.. .6500... .72. .June 14 23.. .5600... .62. ..June 14 15.. ..4800.. .60. ..June 21 26.. ..6888.. .76. . Doc. 14 8... . 8300 . . . .92. .May 31 9.. .7400... .82. . Feb. 1 1930 , Issue) 13.. .5200... .58. ..May 17 20.. 8442... .71. .Apr. 28 1.. .7500... .83. ..June 14 News July 19 , 1930 Mile Coming Feature Attractions Star Rol. Date Length Reviewed •tSAIono With You (A.T.) Gaynor-Garrick •tSAra You There? (A.T.) Lillio-Garrlck Aug. •t§Barcelona (A.T.) Gaynor-Bogart •tSBIg Trail. The (A.T.) Wayne-Churchill-Marshall •tSBIondio (A.T.) Moran-Bogart-Ames •tjBroadminded (A.T.) Victor McLaglen •tfey the Way, Bill (A.T.) .... Will Roger* •HCheer Up and Smile (A.T.) . . Leo- Lake- Baclanova •t§Clsco Kid, The (A. T.) Lowe-Baxter •••■■■•• ..... •tSComraon Clay (A.T.) Bannett-Ayers. Marshall Aug. •t§Conneet!eut Yankee, A (A.T.).WIII Rogers *t§Devil With Women (A. T.>. .. Farrell. Taylor .7961 88. ..June 21 O'Brien-Churchill O'Brien-Moran . Brendel-Whlte-Compton . Brendel-White-Compton . Michael Bart left .Murray-Huntington Lee-Compton-Corcoran . •t§Fair Warning (A.T.) *t§Girl Downstairs (A.T.) •t§Glrls Demand Excitement (A.T) *T§Golng Nowhere (A.T.) •t§Heart Breaker. The (A.T.). »t§Her Kind of Man (A.T.)... •tJHot Numbers (A.T.) ....... •t§lf I was Alone With You. ••••■■ (AT) Gaynor-Farrell •t§Just Imagine •• •t§Miser, Tha (A.T.) Bransby Williams I •». . •t§Mr. Smith Wakes Up (A.T.) .Marriott-Gott -2 »•• •|§Nlght in Dixie. A (A.T.). . . Mltehell-Hudglns 2. 15 IS'""V"i «" wi*,w, r» \r». ../.-■ i».i»„. .*..-.■ --» - M§Nora Blaney No. I Song Program J J •t§Nora Blaney No. 2 Song Program J » •tSOperatle Marionettes •t§Radlo Franks & 4 Bachelors. Song Program •t§Teddy Brown & His Band Jazz Program I3IBUUJ uivbii us. > ■ 1 3 s #« ■ i u . . . ■» »■•— ..-.„- im a- •_ *» •t§Unwrltten Law, The (A.T.)... Rosalind Fuller Feb. I 3. •tiv 9.... .8.... .9.... 30.... |When the Clock Struck Twelve (A.T.) Niles Welch 16 METRO-GOLDWYN-MA YER FEATURES Star . Greta Garbo . Beerv- Morris- Hyams . Basil Rathbone . Dressler-Moran-Page .Love- King Title •tIAnna Chrlstl* (A.T.^ •tSBIg House. The (A.T.) •tSBIshop Murder Case (A.T.). •tSCauoht Short (A.T.) •tSChasIng Rainbows (A.T.) (Reviewed under title of "Road Show" •HChlldren of Pleasure (A. T.) . Gray- Rubin- Johnson . •tUDevll- May-Car* (A.T.) .... Ramon Novarr* •t'SDIvoreee. The (A.T.) Shearer-Morris •tSFroe and Easy (A.T.) Buster Keaton •t§Floradora Girl. The (A.T.) . .Davlos-Gray Feb. . . . . lune Jan. May Jan. I Nov. 2, Apr. Feb. Apr. Mar. May Length Feet Mlns. Reviewed .74... Dee. 21 .88. ..June. 28 .88... Nov. IS .75. ..May 10 .90. ..Nov. 2 ...6700 ...7901.. ...7961.. ...6873.. ..8100.. Issue) . ..6100.. ...8782.. ...7533.... 84 .. .8413. ...93 ...7260. ...81 .98. , .Dee. 28 .Apr. 19 ..Feb. 22 June 7 *Means synchronized score. iftleans sound effects. §Means voice All-Talker. P.T. means Part-Talker. •t§Good News (A.T.) Special Cast Not Set. 'tSGIrl Said No, Tha (A.T.) ... Haines- Hyams Mar. 15 8382... .8100... ..7654... ..6858... ..8142... ..7200... ..7917... ..7650... Reviewed under title of "Oulcy" In Nov. 2, 1929, issue *t|ln Gay Madrid (A.T.). •tSLady ef Scandal (A.T.) •t§Lady to Love (A.T.) *t§Lord Byron of B'way (A.T.). •tIMontana Moon (A.T.) *t§Not So Dumb (A.T.). Ramon Novarra May Chatterton- Forbes- Rathbone .May , Vilma Banky Mar. Terry- KaJey- Edwards Jan. Joan Crawford Mar. Davies- Nugent Jan. ..Feb. I .Apr. II ■Jane 7 .May II ..Feb. I ..Jan. 25 . . Feb. 8 . Nov. 2 27. 10. 7. .7775... ..9372.. ..6570.. "tlRedemption (A.T.) Silbert-Nagel-Adoree Apr. 5 6019 67. ..May 10 •t§Richest Man In the World. The (A.T.) Mann-Nugent June *t§Rogue Song, Tha (A.T.) Lawrence Tibbetl May •t§Sea Bat, Th* (A.T.) Bickford-Mlljan-Torres June *t§Shlp From Shanghai, The (A.T.) Nagel- Johnson- Wolhelm ... Jan. *t§Strlctly Unconventional (A.T.) Stone-Cavanagh-Owen ..May Reviewed under the title af "The Circle •t§Thls Mad World (A.T.) ..... Rathbone- Johnson Apr. *t§They Learned About Women (A.T.) Van and Schenck Jan. 31. •t§Unholy 3. The Chaney-Lee-Linow Aug. 2. *t§Woman Racket (A.T.) Moore-Sweet Jan. 24. 6225... 4970 . . . in Feb. 22. 1929, issue 86.. 104. .73. .69. .55.. July 5 . Feb. I May 3 Jan. 18 Fab. 22 .6100 68. ..Apr. II .97. .70. .71. .Dee. 14 -May 3s .Dee. 14 Coming Feature Attractions Rel. Date Length Reviewed Title Star •tSBallyhoo (A.T.) 'HBattle af the Ladles (A.T.) \lllll\7////.l7//~.~.~.\'.'.'.~.'.~.'.\~.\'.~.\\'l *t§Bllly the Kid (A.T.) John Mack Brown *t§Bugle Sounds. The (A.T.) Lon Caney •tf Crisis, The (A.T.) "tsDance. Fools, Dance (A.T.) •HDark Star, The (A.T.) Marie Dressier •t§ Daybreak (A.T.) Ramon Novarra •t§Dixio (A.T.) •tIDoing That Thing (A.T.) *t§Flve O'clock Girl, Tha (A.T.) Marion Davies ♦tIGreat Day, The (A.T.) Joan Crawford •tfGreat Meadow, The (A.T.) *t§Her Fortune (A.T.) Joan Crawford *t|Jenny Llnd (A.T.) Grace Moore •t§Let Us Be Gay (A.T.) Shearer-La Roque Aug. 9 70. ..May S *t§L!ke Kelly Can (A.T.) Montgomery-Jardon *t§Madame Satan (A.T.) Reginald Denny •t§March of Time (Tent.) Weber & Fields *t§Merry Widow, The (A.T.) 'tfMonsieur Le Fox (A.T.) .. Barbara Leonard •t§ Naughty Marietta (A.T.) *t§New Moon. The (A.T.) Lawrence Tibbetl •tfOur Blushing Brides (A.T.) .. Crawford-Page-Sebastian ...July II 9138. .. 102. . .July 19 •t§Passion Flower, The (A.T.) *t§Razzle-Dazzle (A.T.) Dressier- Meran •tIRed Dust (A.T.) Greta Garbo *t§Remote Control (A.T.) Halnes-Doran 't$ Revue of Revues (A.T.) King-Love-Haines-Crawford *t§Romance (A.T.) Greta Garbo *t§Rosalio (A.T.) Marion Davies •tfSlnger of Seville, The (A. T.) . Novarro-Jordan-Adoree ... Aug. 24. ..9179. ..100 July 12 •tiSong of India (A.T.) *t§Tampico (A.T.) •t§Those Three Frenrh Girls (A.T.) •tSTrader Horn (A.T.) Harry Carey. *t§War Babies (A.T.) Buster Keaton •t§War Nurse (A.T.) *t§Way for a Sailor (A.T.) John Gilbert •t§Way Out West (A.T.) Haines-Hyams *t§Worlds Illusion, The (A.T.) Title •tSAII Teerl Up *t§Baby Follies (A. T.). •t {> Bear Shooters •t§Below Zero (A. T.) SOUND SHORTS Star Rel. . . Charley Chase *nr. . Revue Apr. .nur Gana Mav .Laurel-Hardy Apr. . Mar. Feb. Apr. . May |Blg Kick. Th* Harry Langdon 'TlBlotta Laurel-Hardy *t§Brats Laurel- Hardy •t§Clock Shop, The Revue * t §Colleqe Hounds Dogs *t§College Romeos Biltmore Trie Jan. *t§Fast Work (A. T.) Charlie Chase June *t§Fifty Million Husbands Charlie Chase May tSFightlng Parson Langdon Feb. •tJFIrst Seven Years. The Our Gang Mar. "Flower Garden Revue Jan. •t§Gems of M-G-M (A.T.). •t§Haywlre (A.T.) *«Head Rnv. The •t§Hog Wild (A. T.) Laurel-Hardy *t§Hot Dag Dogs •♦sniH Man Trouble (A.T.) Davidson-Nichols •t§Kldd!es Revu* (A. T.) Mar. *t§King, The Harry Langdon June 'tsNight Owls (A. T.) Laurel-Hardy Jan. •t§Real McCoy (A.T.) Chase Feb. •tSShlv«rlnq Shakespeare Our Gang Jan. '♦SShrlmp. Th* Harry Langdon May *t§Song Writer's Revue. The (A.T.) *t§Tough Winter, A Our Gang June 'tSVodcvllla (A.T.) Laurel- Hardy •HWhen the Wind Blewt Our Gang Apr. "t§ Whispering Whoopee Charlie Chase Mar. Date 19. 12 17 . 26.. 29., 8.. 27.. 10.. "25.' i 28.. 24.. 22. Length .2 reels. Reviewed Mar. 20 .Laurel-Hardy May uqr.v I anodon Jan. May 15 14.. 4... I... 25... 3... iV.'.'. . . inn i ... ..1889... ..1827... . 2654... .2 reels. . 2 reels.. . .2 reels. ...853... ..1866... ..1846... ..1877... . .2 reels. .1775.... . .IR7B ...I77S . . 2 reele. . 2 reels. ..Jan. 25 ..Feb. 15 .Apr. 5 .Mar." 29 .' . May 24 . . Mar. 29 ..Dec. 14 ..Apr. 5 Feb. 15 2 reels.. ..1895... ..1899... ..1870... . . 2 reels . 2 reds. 2 reels. .1795... .1907... .Dec. 14 .Dec 14 ..Feb. 15 "Mar.' 29 Mar. 29 PARAMOUNT FEATURES Length Title Star Rel. Date Feet Mlns. Revieweo •t§Applesaure (A.T.) Helen Morgaa Jan. 4 7066 78. ..Oct. It *t§Behind the Make-Un(A.T.). .Skelly-Wray-Powell Jan. II 6364 71. ..Oct. 26 •t§Benson Murder Case The (A.T.) Powell-Pallette-Calvert Apr. 12 5794 65... Apr. 19 •t§Big Pond. The (A.T.) Chevalier-Colbert May 3 8984 78. ..May 17 •tlBorder Legion. The (A.T.) . . Arlen-Wray-Holt ,Jun* 28 6088 68. ..July 8 •t§Burning Up (A.T.) Arlen-Brian Feb. I 8251 58. ..Feb. 15 •t§Clvillan Clothes (A.T.) Cooper-Collyer July 12 ?t§Dangerous Dan McGrew (A.T.) Helen Kane July 5 6571 71. ..June 28 •tlOangerous Paradise (A.T.) . .Carroll-Arlen Feb. 22 3244 58. ..Feb. 22 *t§Devil»s Holiday, The (A.T.). Nancy Carroll May 24 6743 75. ..May 17 •t§Follow Thru (A.T.) Rogers-Carroll Jn'v "»... N"» set ...Mnv 74 •tSFor the Defense (A.T.) William Powell _ July 26 5670 63 July 12 •t§Honey (A.T.) Nancy Carroll Mar. 29 8701 74. ..Feb. 22 *t§Klbltzer (A.T.) (D.) Green-Brian-Hamilton Jan. II 7273 8I...Ang. 31 *t§Ladies Love Brutes (A.T.) .. George Bancroft Apr. 28 7177 70. ..Apr. 19 •tSLigbt of Western Stars (A.T. )Arlen-Brlan-Gree» ,Apr. 19.. "12.. 70.. May *i •tJLove Among the Millionaires (A.T.) . .Bow-Smith July 19. ..6190. ...71. ...July I- ♦tSLovo Parad" (AT.) (P! ... Chevalier. MaeOonald Jan. 18. . . 1*081 . . . M I . . .Oat. It t§Man From Wyoming (A.T.) . ..Cooper-Colller July 12... .6120. ...68. ..July 12 •t§Men Are Like That (A.T.).. Hal Skelly Mar. 22. . . .5500 . . . .61 . . . Nov. 23 •ts'Only the Bravo (A.T.) Gary Cooper Mar. 8 6024 67. ..Mar. 15 •t§Paramount on Parade (A.T.)Speclal Cast Apr. 26. . . .9126. . . .90. . . Apr. 5 •tSRoturn of Fu Manohu (A.T.) . Oland-Arthur May 17. . . .6586. . . .73. . .May 10 •t§Roadhouse Nlohts (A.T.)... .Morqan-Rugqles Feb. 15. . . .6700. . . .74. . . Doe. 28 Reviewed as "River Inn" In Dec. 28, 1929 Issue •t§Safety In Number* (A.T.) . .Charles Roger* June 7 7074 79...Jun* 7 •t§Sap From Syraeus* (A.T.)..Jack Oakie July ''■■•■•-"•■■•■•••••- •;;, •tfiSarah and Son (A.T.) Ruth Chatterton Mar. 22. . . .6888. . . .77. . .Mar. 22 •t§Seven Days" Leave (A.T.). .. Gary Cooper Jan. 23 6IM 68. ..Nov. 23 Reviewed under the title of "Medal" In Nov. 23. 1929 l«so* •tSShadnw of the Law (A.T.) .. Powell-Schilling June 14. . . .8392. . . . 68. . . June 7 •tlSllghtly Scarlet (A.T.) Evelyn Brent Feb. 22.. . .6402.. ..71 . ..Jan. 25 (including dialogue and incidental songs). A.T. after title means D means disc. F means sound-on-film. July IP, 19 3 0 Motion Picture N e zv s 73 •f§Soclal Lion, The (A.T.) Oakle-Brlan June •t§Str»et of Chance (A.T.) Wm. Powell Feb. •t§Texan. The (A.T.) Gary Cooper May •t§True to the Navy (A.T.) Clara Bow May •tSVagabond King. The (A.T.) . King-MacDonald-Oland Apr. •With Byrd at the South Pole June •t§Young Eagles (A.T.) Charles Rogers Apr. •tSYoung Man of Manhattan (A.T.) Colbert- Ruggles May 7 S403.. 8.... 7023.. 10 7142.. .6396.. 9412.. 7411.. 6405.. 31.. 19 28 5 ..60. .90.. ..68. ..71. .105. .82.. .71.. .June 21 .Dec. 28 .May 17 .May 17 .Jan. II .June 23 .Mar. 22 17.... 7621 .85... Apr. 26 Coming Feature Attractions Title Star Rel. Date Length Reviews" •tSAnimal Crackers (A .T.) Marx Brothers •^Anybody's War (A.T.) Moran & Mack 6750 75... Apr. 5 •t§Backstage Blue* (A. T.) Moran &. Mack •tsBetter Wife. The (A. T.) .. Chatterton- Brook *t§Blue Angel. The (A.T.) Emil Jannings MSBusmess i> Pleasure (A.T.) ♦t§Cave Man. The (A.T.) Geo. Bancroft •t§Danclng Mothers (A. T.) •tsFeet First (A. T.) Harold Lloyd •t§Flghtlng Caravan. ThetA.T.) . Cooper-Torrence . •t§Fle«h ot Eve (A. T.) Nancy Uarron •t§General. The (A. T.) Huston-Francis i 3 Cyril Maude Aug. Rogers- Kane Eddie Dowling , Junior Coghlan Jack Oakie William Powell 23 .5940.... 66... July 12 .Aug 6560.... 65... May 31 tIGrumpy (A. T.) t§Heads Up (A. T.) •jlHonoymoon Lane (A. T.) . . . •tsHuckleberry Finn (A. T.). •+§Kid Boots (A. T.) "^Ladies' Man (A. T.) t§Last Company. The (A.T.). . Veidt-Evans •fsLaughing Lady, The (A. T.). .Chatterton- Brook ., •tILaughter (A. T.) . Nanoy Carroll •t§Leave It to Lester (A.T.) *t§Let's Go Native (A.T.) MacDnnald Oakie *t§Little Cafe, The (A. T.).. Maurice Chevalier *t§Love Waltz. The (A.T.) Harvey-Batten •t§Man From Wyoming Gary Cooper July 12 •■^Manslaughter (A. T.) Colbert-March •tJMerton of the Talkies (A.T.) Jack Oakle *t§Molinoft (A.T.) Charles Rogers •fsMorocco (A. T.) Cooper- Dietrich •■fsMonte Carlo (A. T.) MacDonald-Buchanan •t§New Morals (A. T.) Chatterton-Brook •tsQueen High (A. T.) Ruggles-Rogers-Morgan •t§Right to Love, The (A.T.).. Ruth Chatterton •tfRodeo Romance (A. T.) Arlen-Carroll •flRose «f the Rancho (A. T.). . Gary Cooper •fsRoyal Family, The (A. T.) .. Frederic March . •t§Scarab Murder Case (A. T.) William Powell •tsSea God, The (A. T.) Arlen-Wray •tfsilent Enemy. The Indian Cast 8000 88. ..May 17 * SSklppy (A. T.) •tfSpoller. The (A. T.) Gary Cooper •tSStatlon 8-E-X (A. T.) Clara Bow •fSTom Sawyer (A. T.) Jackie Coogan •ISYeuth (A. T.) Hersholt- Wray SOUND SHORTS Rel. Date Length DaJe 2 reels. . Reviewer .901 1832 1 reel 1872 Mar. 2? 1660 Mar. 22 1850 1381 . . . . Feb. 15 Title Star ItSAccideots Will Happen (A.T.) Smith and *t§Actlons Speak Louder Than Words Wm. & Joe Mandel May 3 I reel •tsArtist's Reverie. The (A.T.).. Ash- Washington I reel June 14 •t§At Home (A.T.) Lulu McConnell I reel *t§Barnacie Bill, the Sailor (A.T.) Talkartoon I reel •tSBearded Lady (A. T.) Cnristie Comedy Mar. I 1794 "tfBedelia Screen Song Jan. 4 604 •t§Belle of the Night Feb. 15 2 reels •tSChinatown Fantasy. A I reel May 24 •t§Chords of Memory May 10 I reel •tsC»m» Take a Trip In My Airship Screen Song ... ...... May 24 I reel •t§Confounded Interest (A.T.) . .. Haymond & Caverly MlDance, You Singers (A.T.).. Puck & White •tsDeep "C" Melodies Frances Williams Jan. 25 •tfDesperate Sam Bert Green Mar. 29 •tsDlzzy Dishes (A.T.) Talkartoon •tfDon't Believe It (A. T.) Christie Comedy Feb. 8 •ffDown With Husbands Arthur- Roach Mar. 8.... •tsDuke of Dublin (A. T.) Christie Comedy Feb. I •flFamlly Next Door. The Charles Ruggles Jin. II •tsFatal Card. The (A.T.) W. & E. Howard *t§ Feelin' Blue (A.T.) Ash- Washington I reel •tsFirebugs Talkartoon May 10 704 Apr. 19 •t§Fit to Be Tied (A.T.) Burns & Allen I reel *t§For Love »r Meoev i a t.) ... Christie Comedy Jan. 4 1870 •t§Food for Thought (A.T.) Allen & Canfleld I reel MSGetting a Break Block & Sully May 17 1 reel June 28 •tsGettlng a Ticket Eddie Cantor Mar. Z2 948 i-eo. i ■> •t§Glow Worm. The (A.T.) Screen Song Aug. 23 564 July 19 •fsSrand Uproar (A.T.) Talkartoon I reel •tlHelping Hand, The (A.T.) .. Solly Ward I reel •t§He Was Her Man (A.T.) Gllda Gray 2 reels *t§H is Honor, the Mayor Christie Comedy Mar. 22 1665 July 5 M§Hot Dog Talkartoon Mar. 29 I reel 'tSHot Time In the Old Town Tonight, A (A.T.) Screen Song I reel July 5 *T|I Came First Merman Tlmberg Apr. 12.. 814 *t|l m a Wild Woman (A.T.)... Boydell-Ash I reel tll'm Afraid to Come Heme In the Dark .......... .Screen Song Feb. I 651 Jan. 25 •t§ I m Forever Blowing Bubbles. Screen Song Mar. 15 I reel *t!ln the Shade of the Old Apple ,JrM Screen Sono Jan. 18... 752 .^Insurance Eddie Cantor I reel June 28 t§ Introduction of Mrs. Gibbs (A.T.) Lulu McConnell •t§Jazz Preferred (A.T.) Zelaya I reel July 5 •tfKandy Kabaret (A.T.) Children's Ballet I reel June 28 .IS. Pa'oma ••. Screen Song Apr. 12 574 *t§La Schnapps. Inc. (A.T.) Smith & Dale . •tJjLady, You Slay Me (A.T.)... Perkins-Hillpot I reel . .'.' .Jan. 4.... 1870 •tSLet Me Explain (A. T.)...'.. Christie Comedy 7. "7.". tJLovers' Lane (A.T.) Arthur & Morton Havel. •tfMany Moons (A.T.) I reel .I.§MfelJ Mr' MMk' The (A.T.). Jimmy Barry .'.'.7.7.7.7.7.7. 1 reel'.' T|Mllllon Me's, A Lee Morse Apr. 26 964.. t|Moon Bride's Wedding. The.U. S. Indian Band Feb. 22.. 967 . •♦SMountaln Melodies Jan II 994 *t§My Gal Sal (A.T.) Screen Song \ i reel ^Neighborly Neighbors (A.T. ). Lulu McConnell 2 reels tfOle Man Whoopee (A.T.) Art Frank I reel . T§Paramount Acts I reel t|Paramount Comedies 2 reels TsParamount Pictorials t§Paramount Screen Songs I reel •ItParamount Sound News I reel ^Paramount Talkartoons ' | ree| ' •'^Prisoner's Song. The Screen Song Mar. "l 738 ««2adl.".,"l',, ,. Talkartoon Feb. 15.. 7. 737.. •t§ Resolutions (A.T.) Billy H"uso .JlcU,5e'u,T.hB M_V,-i Jlmny BarrY June 2I....I reel. • Ill „iX'L B?"aa« Mar. 8 9H7.. t§Scrapplly Marred (A. T.) .... Christie Comedy Feb. 22... .1834.. •III! ""'J,'*. P-*,U Green.... F»7enda Jan. 18.... 1747 TSStory Book Parade. The (A.T.) Children's Ballet I reel.. • «t-T*». S"- Jhe (A-T.). .Christie Comedy Mar. 15... . 1760 ... •VaVii" Rls8s' The '«"■« '«••••' >*•' • ♦It >-\L-l Ormonde Sisters June 28. ...I reel ^Twentieth Amendment, The (A.T.) 2 reels UlwUSt ?' . Lon"y M"n *»'■ '»•••■' reel ....... •tiw..dy,'.usI, ■.•■•.■; Bruce Seenle Apr. 5.... (reel F •ISv..* w" 2 8,,ieh - Feb- 8. ...1022 TSYes. We Have No Bananas... Screen Song Apr. 26 I reel M Feb. 15 Jan Jan. 'Means synchronized score. ay 24 iMeans sound effects. §Means voice All-Talker. P.T. means Part-Talker. PATHE FEATURES Length Feet. .Mlns. Reviewed Title Star •t§Bachelor's Secret, A (A.T.) (F) . Alan Hale june 21 *t§Beyond Victory (A.T.) Boyd-Collyer July 13 , •t§Big Shot. The (A. T.) (F) June 29 *t§Clothes (A. T.) (F) Constance Bennett May 4 •tSCrashing Through (A. T.MF) . Wm. Boyd June 8 •t§Grand Parade (A.T.XD & F) . Twelvetrees-Stott Feb. 2 7607 84. ..Nov. IS •t§Hot and Bothered (A. T.) (F).. Eddie Quillan Aug. 24 *t§Officer O'Brien (A.T.) (F).. William Boyd Feb. 23 6740 73. ..Nov. 30 •tSNeghgee (A. T.) (F) Ina Claire May 25 •tsPalnted Desert (A. T.) (F).. William Boyd May II *t§Parachute (A. T.) (F) Armstrong- Lombard Uilv 19... •t§Pardon My Gun (A.T.) Starr-Duryea June 29 5654 63. ..July 8 *t§Play Boy (A. T.) (F) toaie uuman june i4 •tlSaratoga (A.T.) (F) Constance Bennett Julv 5 •t§Swing High (A.T.) Twelvetrees-Scott June 18. ...7500 75 May S *t§Treasure Girl (A. T.) (F) Aug. 3 Coming Feature Attractions Title Star Rel Date *t§Adam and Eve (A.T.) Constance Bennett *t§AII the Way (A.T.) ..Constance Bennett *t§Greater Love, The (A.T.) . . . . Ann Harding *t§Her Man (A.T.) Helen Twelvetrees Length Reviewed Harding-Astor-Horton Constance Bennett Harry Bannister William Boyd Constance Bennett Eddie Quillan •t§Ho(iday (A.T.) •tsln Deep (A.T.). •t§l Take This Woman (A.T.).. •t§Last Frontier, The(A .T.)... •t§Lazy Lady (A.T.) MILooklng for Trouble (A.T.). *t§Night Work (A. T.) Eddie ftuillan •tlNorth of the Yukon (A.T.) ... William Boyd •tlPrice of a Party, The (A. T.). Helen Twelvetrees •tlRawhlde (A.T.) William Boyd •t§Romance Harbor (A.T.) *t§Slren Song. The (A.T.) Mary Lewis •t§Taking the Rap (A.T.) Robert Armstrong *t|This Marriage Business (A.T.) •t§Up and At* Em (A. T.)(F) •t§War and Woman (A. T.)(F) . . Boyd-Harding. Armstrong •tlWoman Afraid. A (A. T.MF) Not Set 8870 97... June 14 SOUND SHORTS (Available sound-on-Hlm and sound-on-dise) (Note: Pathe does not list running time on Shorts. The approximate running time In the important series, however, follow: 2 reel comedies Pathe Sound News Pathe Silent News Pathe Audio Review Pathe Review Aesop's Fables Grantland Rice Sportllghts Talking Topics of the Day of re*ii .28 ■!■. . 10 mln. .10 on. .11 all. II nun. . 8 ola. 10 Bin. . 7 aila. Title Star Rel Date Length Reviewed •tSAII Stuck Up (A.T.) MeNaughton-Knapp Jan. 19 2 reels Feb. I ♦t§America or Bust (A.T.) Daphne Pollard 2 reels June 21 •t§Beauty Spot, The (A.T.) . . . Oawson-Camey Mar. 30 2 reels Mar. 22 •t§Blg Hearted (A.T.) Harry Gribbon 2 reels June 28 *t§Blg Tap Champions (A.T.) . . .Sportllght Mar. 23 I reel *t>)B»ws and Arrows Sportllght Jan. 12 I reel Jan. II •t§Bugvllle Romance (A.T.) Aesop Fables I reel June 21 •t§Campus Favorites (A. T.) I reel July 8 •f§Carnival Revue (A. T.) Hiath-Hughes 2 reels July 19 •tSChamnion Makers (AT.) ..Soortlight I reel June 21 •t§Chfld Life of India (/.T.) ..Vagabond Adv. Series I reel July 12 •t 9 Chills ana Fever va.T.) bheun-Knapp npr. 27. . . .2 recis •t§Clothes Make the Man (A.T.) Fob. 16 2 reels *t§Cover Charge (A.T.) Topics of the Day Feb. 29 I reeJ Feb. 15 *t§Crosby's Corners (A.T.) Reg. Merville Feb. 23 2 reels Feb. 15 •tlDarktown Follies (A.T.) Buck &. Bubbles Mar. 2. •sTDeep South (A. T.) Song Sketch Apr. 20.. •t§Dlxk Days (A.T.) Aesop Fables Mar. 30. •tlDogglng It (A.T.) Sportllght Mar. 9. •tiOoing Phil a Favar (A. T.) . . Mackenzie Ward Feb. 16. . /agabond Adv. Series I reel. MSDrums of Fear (A.T.) . •t§Falrway Favorites (A.T.) Soortlight May 4. •tjFellne Fighter (A.T.) Sportllght Feb. 9. • t»r iffy M iles'rom Broadway (A.T. ). Watson- Merville Mar. 16. . •tSFIsh. Fowl & F»n (A.T.)....»p«rtlloht Apr. 20.. •t§Foo(ish Follies (A.T.) Aesop Fable Mar. 16. •tlGlacler's Secret, The (A. T.). Vagabond Adv. Series May 19. *t§Golden Pagoda. The (A.T.) .. Vagabond Adventure Series. May 5. •f Good Old School Dayt (A.T.).. Aesop Fable Mar. 2. •f§Happy Golf (A.T.) Spartllght Jan. 26 .2 reels Feb. 22 I reel June 28 . . I reel . I reel Mar. 15 .2 reels Feb. t June 28 Keefe-Rico 2 reels. reel. ..I reel Feb. 8 . .2 reeJs . .1 reel ..I reel Mar. 8 ...I reel May 31 ..I reel Apr. i . . I reel Mar. 8 .1 reel Jan. 25 .May 81 I reel May S 2 reels Jan. 4 2 reels 2 reels Mar. I 2 reels Feb. S 1 reel Feb. 22 2 reels lt§Hearts and Hoofs (A.T.) •t§Haunted Ship (A.T.) Aesop Fable April 27. •tSHer Hired Husband (A.T.) ... Noel Frances Jan. 12.. •t§Hlgh and Dizzy Geo. LeMaire Mar. S8.. *t§H Is Birthday Suit (A.T.) . . .Herman-Greon Mar. 9.. •t§High Toned (A.T.) "Buck & Bubbles" Feb. 9.. •t§Home, Swaet Horn* (A.T.)... Topics of the Day Mar. 23.. •K)Honest Crooks (A.T.) "Buck & Bubbles" Mar. 23.. •tSHooked (A.T.) Sportllght I reel •'5in the Park (A.T.) Topics of the Day Jan. 28 I reel Jan. 18 ♦tllron Man. The (A.T.) "Aesop Fablaa" Jan. 19 I real Jan. 18 •|§Jungle Jazz (A.T) Aseop Fable I reel July 19 •t§Lalr of Chang-How (A.T.) .. Vagabond Adv. Series 2 reels June 7 •♦Si nve's Memories (A.T ) Song Sketch Feb. 16 I reel *t§Mlnd Your Own Business (A. T.) 2 reels July 12 ItSMusical Beauty Shop (A.T.) 2 reels June 7 ItlNoah Knew His Ark (A.T.) I reel June 7 •t§On the Air (A.T.) Toplet of the Day Jan. 12 I reel Jan. II *t§Oom Pah Pah (A.T.) Aesop Fable May II I reel June 7 •tIPathe Audio Review (A. T.). .. Released Every Week I reel •tlPathe Sound News ...Released Twice Every Week I reel •fSPerfect Match. The (A.T.) ... Butler Mayo Apr. 6 2 reels Apr. 5 *t§Pick 'Em Young (A.T) Agnew-Geraghty May 4. ...2 reels May 10 •§tRanchhouse Blues (A.T.) May 17 •t§Red Heads (A.T.) Nat Carr 2 reels May 24 •t§Rich Uncles (A.T.) Richard Carle May II I reel May 3 •t§Rlde 'Em Cowboy White-Carney April 13 2 reels Apr. 5 •t§ Romeo Robin, A I reel June 28 *t§Royal Flush. A (A.T.) 2 reels •♦(Rubevllle Nla>t ri..» (A.T.).H. B. Watioa Jan. 26 2 reels Nov. 18 *t§Sacred Fires (A.T.) Vagabond Adv. Series II 8 19 15 in 12 15 7 3 5. . 2. 20. 16. 2. 8. 23. . .2 reel Jan. . I reel Feb. .2 reels Apr. . I reel Feb. . I reel May . I reel Apr. reel Feb. •t§Shlp Ahoy (A.T.) Aesop Fable Jan. •tlSinging Saps (A.T.) Aesoos Fables Feb. •t§Slxteen Sweeties (A.T.) iVhite-McNaughten Apr. •tSSky Skippers (A.T.) Aesop Fahles Feb. •t§Songs of Mother Song Sketch Feb. •t§SpJlls and Thrills (A.T.) Sportllght Apr. •tSSDlashing Through (A.T.).. Sportllght Feb. •§tSporting Brothers (A.T.) I reel June •ItStreets of Mystery (A.T.) ..Vagabond Adventure Series. June 2. . . . I reel May *t5Swell People (A.T.) Marcia Manning *t§Temple of Silence (A.T.) .... Vagabond Ad. Series I reel July 19 •tSTIght Squeeze (A.T.) LeMaire Feb. 2 2 reels Nov. 23 •tSTrumooteer. The (A.T.)...... Song sketch Jan. 19... I reel •tSTrylno Them Out (AT) 2 reels June 7 *t§Two Fresh Eggs (A.T.) St. John-Aubrey 2 reels July 5 'invoice oi tne aea (A.T.) Sitng Sketch May 4. ...I reel May 3 •t§Western Whoonee (A.T.).. .Anson Fables Apr 13 I reel Apr. 19 •t§What. Ne Bait! (A.T.) Taplea af the Day Mar. 9. ...I reel RKO FEATURES Length Title <5ta' Feet Mint. Reviewed •tSAIias French Gertie (A.T.) . . .Danlels-Lvon Apr. 20... 6202 . 65.. Anr. in •♦SBeau Bandit (A.D.) Naoel-Kenvon Mar. 2 6169 69. ..June 21 •t§Case of Sergeant Grlteha Morris-Compson-Hersholt Feb. 23 8191 92. ..Mar. 8 (including dialoque and incidental songs). A.T. after title means D means disc. F means sound-on-film. 74 Motion P i c t u r c N etv s July 19, 193 0 •fSCuckoos. The (A.T.) •tIFall Guy. The (A.T.) •t§Framea (A.T.) •t§Glrl of Pert (A.T.) •t§He Knew Women (A.T.) •>SMIt the Oeek (A.T> *t§lmlde the Line* (A.T.) •TSLovo Comes Along (A. I. J.... •tsLovin' the Ladies •t§Midnlght Mystery. The (A.T.) *t§Runaway Bride. The (A .T.). •TSSeecnd Wile (A.T.) ~t5Sev«n Keys to Btldoite 'A T.) •t§She's My Weakness (A.T.).. •f§Shooting Straight (A.T.) Wheeler- Woolsey May Mullhall-Clarke-Sparkt June Brent-Toomey Mar. Sally O'Nell Feb. Sherman- Joyce May nakle- Walker fen Compson- Forbes July Daniels- Hughes jan. Rlehard Dix Apr. Compson-Trevor June Astor- Hughes May Lee-Carr-Nagel Fob. Rlehard Dli Jan. Carol-Lake-Bunce Aug. Richard Dix July .8100. ...90. .6175. ...65. .6136 68. ..6174 60 . 8319 70. .9327. 85 .7UJO ..6138. .6463. .6234. .6058. .6579. . not set. .5800. ...65. . .70. . 68. ..72. ..69. ..60. .70 ..Apr. 5 ..May 31 ..Feb. 15 ..Jan. 4 ..Apr. 2C 0«. 9< ..July 12 . .Uoi. 2 1 ..Feb. 22 ..May 31 ..May 74 ..Feb. 15 .Jan. i .June 28 .July 12 *t£Juno and *1 SLddiei Coming Feature Attractions Title Star Length Feet. . Mins. Reviewed *t§Babes in Toyland (A.T.) Special Cast *t§Bunker Bean (A. T.) •t§Check and Double Check (A.T.) Amos 'n' Andy •t§Cimarron (A.T.) Richard Dix , •fJConsplracy, The (A.T.) Love-Trevor-Sparks •TsOlxlani Bebe Daniels •t§Escape (A. T.) •t§Half Shot at Sunrise (A. T.) . Wheeler- Woolsey . *t§Heart of the Rockies (A. T.) . Marshall-Daniels .. •fSHIgh River 'tSHunted •tllron Trail, The (A. T.) 'tILadies ot the Past Betty Compson •t§Lawtul Larceny (A. T.) Daniels-Sherman Aug. •tSLeathernecking (A. T.) Foy, Jr. -Rubin •t §Old Accordion Man. The (A. T.) Joseph Cawthorn •tSPerfect Alibi. The (A. T.) •flRecord Run (A.T.) Wolhelm-Armstrong-Arthur •fSSensation (A.T.) •t§She's My Weakness (A.T.) .. Lake-Carroll .67. ..July 19 •tSSIIver Horde (A. T.) Brent- Wolhelm •tSUp Jpperworld (A.T.) SOUND SHORTS Title *t§Age ol Innocence, The(A.T.IF) •tSBefore Breakfast (A.T.)(F).. •t§Bobbed Wire (A. T.) •tSBrldegroom, The IA.T.KF).. •tsBroken Wedding Bells (A.T.). •tICampus Sweethearts (A. T.) 'tfCash and Marry (A.T.) •t§Dear Slayer (A.T.) •^Eventually But Not New (A. •fSFalr Deceiver. The (A. T.) •♦SGeneral Ginshurg 'A.T.) (F) •fSGoll Specialist. The •Tsiiunboat Glnsbun (A.T.) (F). •t§Guesi. The (A. T.) (F&D).. •♦SHot Rrldoo (A. T.) (F&D).. *t§Humanettes •tSJaza (A.T.) (F) •»§Land of the Sky Blue Daughters •flLost and Foundered (A. T.) •t§Magnate. The (A. T.) (F&D). •t§Men Without Skirts (A.T.).. •ffMickey's Champs (A. T.) •tlMlckey's Luck (A. T.) •(JMickey's Master Mind (A. T.) MfMlckey's Merry Men (A. T.) "tfMiekey's Strategy (A. T.) •tSMickey'S Winners (A. T.) •t§Mickey the Romeo (A. T.) •'.Mickey the Whirlwind (A.T.) •♦« Mickey the Warrior •fSMuseum. The •tIMuslcal Moments (A. T.) •§tOff to Peoria (A.T.) •t§Old Bill's Christmas (A.T.) . •t§Old Vamps for New (A. T.).. •'SPalnnksi rivinn <5rtiO"; (A.T.) *t§Peep on the Deep, A "TsSetting, Son, 1 lie (A.I.) •t|8leepino Cutles (A.T.) •tlSong and the Sergeant, The (A.T.) •t§Strange Interview. The (A.T.) (F) •t§While Auto Walts (A.T.HF). •tsWho's Got the Body (A.T.).. Star Rel. Date Paula Trueman ...Jan. 5. Mar. 9. Dane- Arthur Mare Connelly Feb. 2. Dane- Arthur (F&D) Mar. 9. Vaughn-Cooke-Sargeit Mar. 16. Vaughn-Cooke Mar. 2. T.) (F&D) Vaughn-Cooke.. Apr. 13. (F&D) Jan. 6. N«t Carr Apr. 13 W. C. Fields Nat Carr Jan. 12. Marc Connelly May 25. May II. Benny Rubin Uukr Ellington & Orchestra reb. 9 Vaughn-Cooke Mar. 30 (F&D) ..Vaughn-Cooke .. Jan. 19. Marc Connelly Mar. 30. Dane-Arthur (F&D) Mickey Yule Feb. 2. (F&D) Mickey Yule Mar. 30. (F&D) Mickey Yule Mar. 2. (F&D) Mickey Yule July 20. (F&D) Mickey Yule Jan. 5. (F&D) Mickey Yule Aug. Length . I reel . . . .2 reels. . (F&D) Mickey Yule June 22. (F&D) Mickey Yule Apr. 27. Mickey Yule May 25. Toby the Pun Felix Fernando Orch Nick & Tony July 13. Feb. 9. Vaughn-Cooka Feb. 2 . June 22. Clark & McCullough vdugno-i^ooKe Feb. 16. Alberta Vaughn Jan. 5. . . I reel _. June 21 . .2 reels . .2 reels ..2 reels Feb. 22 .2 reels Apr. 19 . . I reel 2 reels .2 reels July 5 .2 reels Nov. 9 . . I reel . 2 reels .1 reel July 5 . . I reel . .2 reels . .2 reels . I reel .2 reels July 5 . .2 reels . .2 reels Apr. 12 . .2 reels . .2 reels . .2 reels . .2 reels . .2 reels . .2 reels . .2 reels ..I reel May 24 . . | reel June 14 . .2 reels June 14 . 2 reels Dee. 14 ..Zreels Jan. 25 I reel , .2 reels July 5 . 2 reels Feb. b . 2 reels Dee. *' May II 2 reels. Sherwln-Knowles Nick & Tony ".'.' ..I reel .2 reels. ...... .May 24 SON U- ART-WORLD WIDE Length Title Star Rel. Date Feet. .M Ins. Reviewed •TSBIg Fight. The (A.T.) Wllllams-Lane Sept. 1. . . .5850. .. .65. . .Apr. 19 •t§Cock 0' the Walk (A.T.) J. Schlldkraut-Loy May 15. .. .7200... .80. . .Apr. 19 •ItDude Wrangler, The (A.T.) . Duryea-Basauette June 6200 68. ..May 24 •UFIghtlng For the Fatherland Apr •t§Hello Sister (A. T.) L. Hughes-Borden Feb 9500. ..100. ..Apr. 5 •t§Once a Gentleman (A.T.) Horton-Wllson Aug June 21 •tfReno (A.T.) Roland-Thomson-Love •fSSembraj de Gloria (Spanish) . Special Cast Feb 9500. .. 100. . Feb 22 •tfWhat a Man (A.T.) Denny-Segar Apr. I 7000 79...Mar.29 STATE RIGHTS FEATURES Title Star •t? Across the World (AD) Marlin- Johnson •t§A(ter the Verdict (A.T.) Tschechowa-Ward Asphalt Froelleh-Amann •t^Because I Love You Mady Christians .. •HBevond the Rio Grande (A.T.) Jack Perrln., •t§Bottom of the World ••►Rrld. 68 (P.T.) Veirtt- Brink *t§Brlght Eyes Balfour-Trevor •tSBurning Heart, The Christians-Froellch •UCall of Cirrus (A.T.) ( D F ) Bushman Clayton . Caught in Berlin Underworld. Fritz Kastner rh.«. Pl.v.r, The l«hinn».PI""'">-H Buying a Wife Special Cast •tICIown. The (F) •§tComebaek. The (A.T.) *t§Dancing Fathers (A.T.) *t§Dangerous Trails •flDavy Jones Locker (A.T.) 'tlDivorce Question. The (A.T.) Duty to be Silent. Maria Albana *t§East Lynne (A.T.) *t§East of Asia (A.T.) *t§Everybody's Girl (A.T.) Exodus to the New World, The Lyon- Provost Full Dressed Thieves Nils Asther German Underworld Special Cast Great Unknown. The.. .John Loder •ItHall the Woman (A.T.) Her Viennese Lover Asther-Nolaa *t§ln Oklahoma (A.T.) "tSLady of the Lake. The.. Percy Marmont •t§Life For Sale. A (F) Milak of the Snowlands Special Cast *t§Midnioht Alarm. The (A.T.) *t§Mother's Millions (A.T.) *t§Night Hawk. The Our Dally Bread ... ..Mary Nolan •tSPrlee Mark. The (A.T.) *t§Red Kisses (A.T.) *t§Romantic Scoundrel. The (A.T.) *t§Second Honeymoon, The (F) •tSSentimenlal Satan (A.T.) •tSSmart Women (A.T.)..... *t§Thou Shalt Not Squeal (A.T.) •tIToday (A.T.) Nagel-Owen •t§Trap. The (A.T.) •t§Untorbldden Sin. The (F) Unholy Love Wegener- Petrovltch. . When Duty Calls Special Cast Wild Men of Kallharl Denver African Exp, •tsWorlrflv Goods (F) Kirkwood- Kennedy . *t§Worst Woman in Paris (A.T.) SOUND SHORTS Title Star Rel. Date •t§ Anywhere By Air Visuagraph *t§At the Photographers (A. T.) (F) Harry Delf Elbee •t Beethoven Fltzpatrick '♦Barn Dane* Mlrkev Mouse Cartooe •i»nrltv Prod Besides the Western Sea Castle Film r: Bring On the Bride (A.T.) Ellbee *t§Broken Doll. The (A.T.) . Sadie Banks Judea Films •tChaln Gang. The Mickey Mouse Cartoon Celebrity Prod 'tConquest of the Cascades. . .Educational Gen. Electric Co •♦SDown Hawaii Way Color Novelty Castle *t§ Egypt. Land of Pyramids FltzPatrlck , •t§Fourth of July Fitzpatrick •t§Frlend Husband (A.T.) Burr •tOallnpino Gauche Mickey Mouse Cartoon Celebrity Prod.. ..Feb 'tJungle Rythra Mickey Mouse CartoonCelebrlty Prod •tJust Mlrkey Mickey Mouse Cartoon Celebrity Prod '§t Kiddle Cabaret Mayfalr •tKids and Pets Color Novelty Castle Lineoln'i Birthday FltzPatrlck Feb. 12 •lisrt Franz Music Master Series. Fitz Patrick •t§Mai-Ko Mashma-Lou ... (A.T) Harry Feld Judea Films •t§Mawas (P.T.) Capital Prod •»§Meet the" Family (A.T.) (F) Harry Delt Elbee •t Mickey's Concert Mickey Mouse Cartoon Celebrity Prod •tSMonkey Squawks (A.T.) . Burr *t§Oh Doctor (A.T.) Special Cast Judea Films •»Plame Crazy Mickey Mouse Cartoon Celebrity Prod Jan. •tPlow Boy Mickey Mouse Cartoon Celebrity Prod MlShoemaker's Romance (AT.) Special Cast Judea Films •tIShould I Charles Lawmer ..Advance Trailer ••{Sinned. Sealed & Delivered (A.T.) Burr •tSSIxty Minutes From Broadway Color Novelty Castle •HStyle and Class ( A. T.). .Marty Barratz Judea Films •t§Summer Harmonies Song Cartoon Bioohone •tTee Time Felix the Cat Copley Films •Thought for Mother's Day. . Fltzpatrick Weshlnoton's Birthday Fltz Patrick. .. Fab. 22. •tfWhen My Dreams Come True Gene & Glenn Advance Trailer •♦When the oafs Away Mickey Mouse CartoonCelebrlty Prod •tWIld Waves Mickey Mouse CartoonCelebrlty Prod Length Length 3 reels. Reviewed .May 17 2 reels. I reel . . I r..l 1 reel. 2 reels. I reel. . reel. .Apr. If . Viov.' ' ' f I reel I reel. .Apr. It June 21 2 reels. . I reel. . . 1 reel . . . I reel . . 2 reels.. I reel. . . 350 feet. I reel . . . .Jan. II .Apr.' 16 3'/j reels. 2 reels. . I reel.. .Apr. I ..Juno 7 1800 .. I reel . I reel. lay 17 2000 1 reel . . . ...Oct. 1 1 reel . .Aer. S 1 reel ...May IC 350 feet 1 reel ...Apr. 1 1 reel... ...Jan. II TIFFANY FEATURES (Available sound-on-ftlm and sound-on-disc > Title Star Rel. Date •tSBorder Romance <*2 .8225. 6509 74. .77 . .84 ..84 . 72. .88. Revlewen ..Mar. 22 ..Feb. I ..Mar. b ..Feb. 15 . Mar. •"> .Feb. 22 COMING ATTRACTIONS Rel Date Length Feet Mln. Reviewed Title Star •"Abraham Lincoln (A. Ti. Walter Huston *t§Bat Whispers, The (A.T.) ... Chester Morris Dec. 20 •♦SCity Lights (F) Charlie Chaplin *t|Du Berry. Woman of Passion (A. T.) Norma Talmadge Nov. 8 •§tLilll (A.T.) Evelyn Laye •tIEyes of the World (A.T.) . . MerkelHolland Oct. 18 •flForever Yours (A.T.) Mary Pickfor'd Nov. 29 •♦Hell's Angela (F) Lyon- Hall- Harlow June 7 •f§Lottery Bride. The (A.T.) . . . MaDonaldGarrlck Aug. 16 •t§Reachlng for the Moon (A.T.) 8ebe Daniels •tSSmllln' Through (A.T.) Joan Bennett •t§Sons 0' Guns (A.T.) Al Jolson *t§What a Widow (A.T.) Gloria Swanson ♦ «Whu.,oee (A T.) Eddie Cantor Sept. 7 8550 95. ..Iuly J2 SOUND SHORTS Title Star Rel. Date Length tSGIorlous Vamp Bobby Watson Jan. 25 952... •tlSecond Hungarian Rhapsody May 24 ... •§tWizard's Apprentice Apr. 20 840.. Reviewed ..Jan. 25 Title Big Timber (Re-Issue) 'tSBurning Trail (Reissue)... 'tlCaptain of the Guard (A.T.) •t§Cllmax. The (A. T.) •tSCohens andtheKeltvs InSeotland. •fSConcentratin' Kid (A.T.) •tlCzar of Broadway lA.T.) •fsDames Ahoy (A.T.) ISDevll's Pit. The Reviewed under title ef •t§Embarrasslno Moments (A.T) •tfFlghting Legion. The Flying Hoofs MtHell't Heroes •tSHIde-Out (A. T.) •tLucky Larkln •♦•Mounted Stranger. Till •tlMountaln Justice •HNIoht Ride •tIParede ot the West •tJRoarlnq Ranch (A.T.) •t§Song of Passion (A. T.) •tSSong of the Caballero •tSSons of the Saddle •t§Spurs (A.T.) •tSStorm. The (A T.) •tSTralllng Trouble .... •*§Trigger Tricks (AT.) •fSUndertow . •HWhat Men Want •tWhlte Hell of Pltz Palo White Outlaw. The (Reissue).. MSYoung Desire (A.T.) UNIVERSAL FEATURES Star Rel. Date William Desmond Mar Wm. Desmond July La Plante-Boles Apr. Crawford- Hershel' Ian Length Feet Mins. . . 4388 ...4223 ...7519. ...76. Sidney-Murray Mar. Hoot Gibson July Wray-Compson-Harron May Glenn Tryen Feb. Special Cast Mar. "Under the Southern Cross" In April Reginald Oenny Feb. 2. Ken Maynard Apr. 6. jack Hoxle Feb. 2. Bicktord- Hatton Jan. 5. Murray-Crawford ... Mar. 30. Ken Mavnard Mar. 2. Hoot Gibson Feb. 16. Ken Maynard May 4.. Robinson-Kent I.. Jan. 12 Ken Maynard Jan. 19 Hoot Gibson Apr. 27. John Boles * "n 7I Ken Maynard June 29.. Ken Mavnard Aug. 3. Hoot Gibson Aug. 24. Special Cast . .« Hoot Gibson Mar. 23. Hoot Gibson June I. Nolan-Ellis-Brown ' '3 All Star July 13.. Snecial Cast June I., Jack Hnxie M~v ->c; Mary Nolan June 8.. 29 20 76. 17. ...7600. ...82.. 20. 25 9.. 9 ..7314.. ..5773... . . 6268 . 27. 1929 .. .5230.. ...6763.. .. 1853.. ...6148.. . . .5299.. . . 57R5 . ..5784.. ..6748... . . . 5609 . . . . 5«nn . . .. 6094.. "I . . .66.. .69.. Issue .58. ..75.. . 43 ..70. .50. . 64 . 64. .75.. .62. . 65 .67. Apr. 5 Mar. 15 i-r. 7S Feb. 8 June 29 Dec. 21 .Dec. 21 .Apr 19 Mar. 2? Feb. 15 Mar. 22 Dee 23 Feb ' .May 21 .6524.... 73... July 12 -.5198.. ..67. .Mar. 29 ...5462. .57. .June 21 S'>25 ■i6 Jan d .6011 . .67.. ..7727.. ..SO.. .May 10 4*1| ..6529.. .7a.. .July 12 •tSAII Quiet en Western Front (A. T.) Wolhelm-Ayres-Wray Apr. 26 •fSBoudoir Diplomat (A.T.) •t§Bullet Proof (A.T.) •tSCohens &. Kelleys In Ireland (A.T.) •t§East is West (A.T.) Lupe Velez *t§Flirt. The (A.T.) Blenn Tryen •t§Gypsy Love Song (A.T.) Boles-Veloz-Loff •§tHunchback of Notre Dame (A.T.) 'SKing of jazz Revue. The (A.T). Whiteman't Band t Special Cast 8724 97... Apr. i ♦ ^Ladles In Love (A. T.) Mary Nolan •fSLady Surrenders, The (A.T.) , ,'.« •ts-Llttle Aceldent (A.T.) Fairbanks, Jr., Page July 12 *1§Love Cavalier, The (A.T.)... Boles- Loff •St Merry-Go- Round (A.T.) Loff-Boles *T§Oregon Trail (A.T.) *t§Ourang •StOutside the Law (A.T.) Nolan-Robinson *tS Resurrection (A.T.) Boles-Velez ItSSalnt Johnson (A.T.) Ayres-Wray •tSSerub Oak (A.T.) Hoet GJbson •tiSerenade (A.T) John Boles •tSSIgnal Tower (A.T.) '♦SSinglng Caballero (A.T.) . ..John Boles i tlStrictly Dishonorable (A.T.).John Boles -♦«Vlroln of Stamboul (A.T.) •t§Week-End Girl Laura La Plante SHORT SUBJECTS Title Star Rel. Alias the Bandit Bobbie Nelson May All Wet Sid Saylor Anthony &. Cleopatra (reissue) May badge ot Bravery Ted Canon Feb. Battling Kid. The.. Bobbie Nelson June Beauty Parade, The Arthur Lake July Benjamin Franklin (Reissue) June Boundary Line, The (Reissue) .. Fred Humes July Close Call (Reissue) Edmund Cobb Aug. Columbus & Isabella (reissue) June Crooked Trails Ted Carson ...May Crimson Courage Ted Carton Mar. Danger Claim. The Bobble Nelson Mar. Fighting Terror (Reissue) Billie Sullivan July French Leave Sid Saylor Mar. Follow Me Arthur Lake Apr. Foul Ball Sid Saylor Apr. Getting the Air Arthur Lake Mar. Her Bashful Beau Arthur Lake June His Girl's Wedding Arthur Lake July bounty Fair Oswald Cartoon Jan. Last Stand Bobbie Nelson Jan. Law in the Saddle Ted Carson Apr. Lightning Rider, The Ted Carson Aug. Lightning Express (Serial) Chandler-Lorraine June Make It Snappv Sid Saylor Feb. Man Hunter, The Ted Carson July Marter oi Policy Edwards Jan. Milky Way (Reissue) Charlie Puffy Mar. Omar Khayam (Reissue) July ■ m. Wet Night Roach-Edwards Feb. Plane Crazy Sid Saylor July Peekaboo Arthur Lake May Poney Express Kid. The Edmund Cobh Aug. "•est of Honor Bobbie Nelson Feb. Prehistoric Man (Reissue) Aug. r'ronto Kid. The iReissue) Edmund Cobb Apr. Oueen of Roundup (Reissue) Josie Sedgwick Mar Red Coat's Romance Ted Carson June Restless Rest (Re-Issue) Neely Edwards Mar. Room' Venus ..Josle Sedgwick Jan Should Poker Players Marry? June aids Long Count Sid Saylor May Sitting Pretty Arthur Lake Jan. Six Gun Justice Bobble Nelson Apr. Some Show Arthur Lake Apr. Step Right Up Sid Saylor May Son of Courage Bobbie Nelson July storm King IRe-lssue) Edmund Cobb Feb. Speak Easy (Reissue) Charlie Puffy Apr. frail of the Pack Ted Carson Jan. Under the White Robe (Re-Issue) Neely Edwards May Way of the West (Reissue) Neely Edwards Feb. Why Walt Slim Summervllle Feb. Whip Hand. The (Reissue) Billy Sullivan Mar. Wild West Wallop (Reissue) ... Edmund Cobb May William Tell Jjn. Wolfs Fangs Ted Carsos May Date Length Reviewed 17 2 reels Apr. 19 2 reels May 24 26 I reel 8 2 reels Jan. II .2 reels May 24 .2 reels June 7 . I reel .2 reels .2 reels : . I reel .2 reels Mar. 29 . .2 reels Feb. I . 2 reel* Feb. 15 14.. 2.. 23 .. 5.. 2.. 9.. 3.. 8. 22. 19 . 19 . 30. 16.. 5. II.. 23.. 6.. 25.. 5. 23.. 2. 10. , 21... 24. . 9... 21.. 9.. 22. 4.... 12... 28.'. 24.. 18.. 30.. 28. 15.. 19. 2. 7.. 12.. 15.. 7.. 7.. 12.. I.. 10.. 15.. 24.. 27 . 31. . 2 reels Mar. 8 .2 reels Apr. i .2 reels . .2 reels Feb. I . 2 reels May 24 .2 reels June 28 . I reel Dee. / . 2 reels Dee. 21 . 2 reels Mar. i .2 reels July 19 . 10 episodes .2 reels . . Jan |» ..2 reels July 5 . i reel I reel . I reel 2 reels June 7 . .i reel* Apr. 28 .2 reels July 19 . .2 reels Jan. 18 .2 reels .2 reels .2 reels . I reel 2 reels . I reel .2 reels Apr. 26 . 2 reels Dec. 21 . .2 reels Mar. 15 . 2 reels Mar. I . .2 reels Apr. 19 . .2 reels June 21 2 reels . I reel . 2 reels Dee. 7 .1 reel . .2 reels . . I reel . .2 reels . .2 reels I reel . .2 reels' May II SOUND SHORTS Star Rel. Mar. Title •>t«nbl" r>,7e *t§Big Circus, The (Serial) Bushman. Jr.-Vaughan . • i jbowery tlimboes Oswald Cartoon Mar. '♦s Broadway Follies Oswald Cartoon Mar. "SBrother for Sale (A. T.) Sunny Jim June •tSChlnese Blues (A.T.) Sporting Youth Mar. tSChrlstmas Cheer (A. T.) Sunny Jim Feb. ♦ Chile Con Carmen Oswald Cartoon Feb. •tSCold Feet Oswald Cartoon July Fanny the Mule Cartoons •tSFellow Students Sid Saylor Apr. •♦srirehnros 'A T.) Archer. Dent ItSFootllght Follies (A.T.) Sporting Youth Feb. •UHalowe'en Sporting Youth Apr. •t§Hash Shop ....Oswald Cartoon Apr. ••■'Hell's Heels Oswald Cartoon June • + SH is Bachelor Daddy Sunny Jim May •t§Hot for Hollywood Oswald Cartoon ..May •Hurdv Gurdv .Oswald Cartoon Jan. •t§lndians Are Coming (A.T.) .. McCoy-Roy •tSJade Box. The Lorralne-Perrln Mar. •t Kisses and r.uraes Oswald Cartoon Feb. •fSLeather Pushers Series •f§Lightning Express. The (Serial) Lorraine-Chandler June •tSLIve Ghosts (F i. D) Ann Christy Jan. •♦§Mush Again Sunnv Jim Apr. •t?My Pal Paul Oswald Cartoon June "♦^Neighbors Sunny Jim Mar. •♦s Not So Quiet Oswald Cartoon July *t§Oswald Cartoons •tsoutdoor Snorts Sid Saylor •♦Prison Panic Oswald Cartoon Apr. •♦« Royal Fourflush Sporting Youth ceb. •i§fjrhoo1mates Sporting Youth Apr. •nseelng Stare Sporting Youth Mar. •tSShe's a He (A.T.) Sunny Jim ♦ tci«ws Pest Sunny Jim Feb. •f§Spooks Oswald Cartoon July «i,.epierhase (A. T.) Sporting Youth Jan. •t§Stop That Noise Sunny Jim July •t§Strange As It Seems Novelties •f§Talklng Newsreel .•Tarzan the Tiger (Serial) Frank Merrill Dec. •♦STerry of the Time! (Serial).. Howes-Thompson Oec. •♦ST-jltl, TroublM ... Mar. •tSTrampIng Tramps Oswald Cartoon Mar. •t|Up and Downstair* , Jan- •tSVernen't Aun*. Dent-Archer Feb. Date 3 Length 2 reels. . 17.. 3.. 25.. 31.. 3. 14. 14. 2. 14 . 7 19 2J 31 24.. 17. 2. . 20. 21 16. ?n 7.. . I reel Apr. & . I reel Feb. 15 . .2 reels Dec. 21 . .2 reels Mar. 29 . .2 reels Dec. 14 . . I reel Jan. 1 1 . I reel . . I reel . .2 reels Mar. 8 . 2 reels . .2 reels . .2 reels Apr. 8 . . I reel Apr. 12 . . I reel June .2 reels Apr. I reel May 1 reel Nov. ..12 Episodes . 10 episodes. .Feb. 22 . I reel Jan. 25 . .2 reels 10 episodes. .April 12 . 2 reels Jan. 1 1 . 2 reels Mar. 20 , .1 reel June 28 2 reels Mar. I . I reel . I reel ? reels D*r <4 ..I reel May If . .2 reels Jan. 25 ..2 reels Apr. 28 . 2 reels Mar. 8 ..2 reels May 10 . 2 reels Jan. 25 .1 reel . 2 reels Dee. 14 .2 reels June 14 . . I reel . . I reel . . in episodes. . . ... . . 10 episodes. .June 21 .2 reels Feb. IS ..I reel Mar. 29 .. 2 reels ..2 reels Feb. I *Means synchronized score. iMenns sound effects. %Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. 76 Motion P i c t u re X e w s Julv 19 , 193 0 WARNER BROTHERS (Available sound-on-dtsc only/ Title Star Rel. 'tSCourage (A.T.) Bennett- Nixon June •TuUumDcilj la Ermine (A. T.) .Armstrong. uieason- Kent May •1§Evldence (A.T.) Pauline Frederick Jan. MSGeneral Crack (A.T.) Jinn Barrymore Jan. •fsGolden Dawn (A. T.)...^ Woolf-Segal June .George Arllss Mar. . Lightner- Brown-O' Nelll May .Blue-Loy Mar. . A I Jolson May •t§Manfro"m Blankley't. The(A. T.J.John Barrymore May •t6M»n Hunter (A. T.) Rln-Tln-TIn May *t§Oh! Sailor, Behave (A.T.) .. ..Oelroy- King Aug. MsOn the Border . . run- 1 in- » in Mar. •t§Rough Waters (A. T.) Rin-Tin-Tin June •T§Royal Box (A.T.) (German) .. Molssl-Horn •tfSecond Choice (A.T.) Dolores Costello Jan. •t§Seeond Floer Mystery (A. T) Wither*- Young Apr. *T§She Couldn't Say Ne Llghtner-Morrls Feb. •tSSong of the West (A.T.) Boles-Segal Mar. •t§Those Who Dance (A.T.) Monte Blue Apr. •t§Under a Texas Moon (A. T.). Fay-Torres-Loy. Beery Apr. •t§Wlde Open (A.T.) E. E. Horton Feb. •t§Green Goddess. The (A. T.). •t§Hold Everything (A.T.) •tSlsle ot Escape (A. T.) •t§Mammy 1A. T.) Len gth Date Feet Mlns. Reviewed 7.. .6830. ...74. ..May 31 10.. ..6300. ...70. ..June 7 z5. ..7152 ...79. ..Oct. 19 25.. . . 9809 . ..109. . Nov. H. 14.. .7447. ..83.. .June 21 8.. ..6653. ...74. . . hett. 1.2 1.. ..7513. ...84. . .Apr. 12 1.. ..5814. ...65. ..Apr. 5 31.. ..7570. ...84. ..Mar. 29 24.. ..6167. ...68. ..Apr. 12 3. . ...■>». ..Anr. i? 16.. ..5850. ...65. ..July 12 15.. . . 44 1 U . ...49. ..Feb. e 7. ..4280 Hi KID . ...89. ...91. . . Dee. 28 4.. ..8150. ..Jan. II 26.. .5268. ..59. .May 10 15.. ..6413. ...71. .Feb. 22 15.. ..7185. ...80. M-»r » 19.. . . 6876 . ...76. . July 12 1 . . ..7498. ...83. . .Apr. 1 t 1.. ..6341. ...71 . ..Mar. 29 Coming Feature Attractions Rel. Date Length Reviewed Title Star *t§Barber John's Boy (A.T.) Grant Withers •t§Blg Boy (A.T.) Al Jolson » • + §Both Were Young (A.T.) •tSCaptain Applejack (A.T.) John Halliday •tlChildren et Dreams (A.T.) :.vi,i";.".'i,i ■;*••; ■< •§tDancing Sweeties (A.T.) Carol-Withers Not Set. . Not Set 75. .June 14 *t§Danube Love Song (A.T.) *t§Dlvorce Among Friends (A.T.) •t§Egg Crate Wallop, The (A.T.) *t§Fifty Million Frenchmen (A.T.) •t§Gay Caballero. A (A.T.) *t§Handful ot Clouds (A.T.) *T§Hls Brother's Wife (A.T.) •t§Just an Hour of Love (A.T.) *§t Life of the Party. The (A.T.) Winnie Lightner • t§Matrimonlal Bed, The (A.T.) Lilyan Tashman •HMoybe It's Love (A.T.) Brown-Bennett •t§Maytime (A.T.) •*§Moby Dick (A.T.) .John Barrymore •t§Office Wite. The (A.T.) Mackalll-Stone •f§Old English (A.T.) George Arliss *t§Outward Bound (A.T.) Howard-Mercer *t§Penny Arcade (A.T.) •t§Red Hot Sinners (A.T.) Winnie Lightner •t§ Recaptured Love (A.T.) Bennett- Halliday 6094 68... June 7 •t§River's End. The (A.T.) Claudia Dell *T§S!t Tight (A.T.)...- Winnie Lightner •tSSoldier's Plaything, A (A.T.) Lotti Loder '. *t§Steel Highway. The (A.T.) .. Hall-Withers-Nixon •tssweet Kitty Bellalrs ( A.T.) .. Claudia Dell *t§Three Faces East (A.T.) Bennett- Von Stroheim June 21 •t§Under Cover (A.T.) •StVlennese Nights (A.T.) Gray-Segal-Hersholt VITAPHONE VARIETIES (D) Title Star Length Absent Minded Perkins-Ford 882... Alda. Frances Songs 523 ... And Wife ...Elliott-Davis 971... At Home The Potters 1435.... At Your Service Landls-Halligan-Blackwood 633 Battery of Songs. A Hoyt-Coots-Quintelle 719 Believe It or Not Robert L. Ripley 2 reels. Reviewer* 10.. Apr. 12 6.. Feb. 8 II. Apr. 12 16 .Mar. 15 7 .8. ..May in May Benefit. The Joe Frisco 928 10.. Feb. 8 Bernle, Ben Orchestra 771 9. .Apr. 19 Big Money The Potters 1141 . . . 12. .May 24 Body Slam. The Lambert-Ledoux-lrving I reel July 19 Boys Will Be Girls Olive Shea Bridal Night Arthur- Merrlam • Broadway's Like That RuthEttlng 865 10. .Mar. 8 Bubble Party. The Geo. Sweet 629 7 Bubbles Vltaphone Kiddies 688 8 Cave Club. The Leach. Merman-Pierlot 793 9 Celeste Alda Giovanni Martinelii 9.. June 21 Cheer Leader, The Tom Douglas 826 9 Christmas Knight Washburn-Eddy-Mlddleton 696 8 Coll-eglate Model. The Ona Munson 2 reels May in Contrary Mary Bobby Watson 839 9.. June 7 Cry Baby Mary Louise Treen Danger Lttel-Campeau-Merriam 744 8. .May 24 Desert Thrills Edwin Bartlett 725 8 Devil's Parade. The Special Cast 888 10. .June 14 Done In Oil The Potters 1539 17.. June 14 Ducking Duty Conklln-Morgan 493 5 Duel. The Fields-Teasdale Eternal Triangle. The Rich-Standinq-Kaliz Evolution Progress of Motion Pictures 10. .June 21 Evolution of the Dance |07l 12. .Feb. 22 Faust Duet 1st Act 872 16. .Nov. 20 Feminine Types Jean Barrios Fight, The Norman Brokenshire I reel May 10 Find the Woman Hugh O'Connell 817 9 Five Minutes From the Station Footnotes Page Sisters &. Oscar Grogan 519 6 For Sale 523.... 6. .June 14 Fore Ford- Lane Frame. The Boyd-M iddleton 934 19 Getting a Raise The Potters 1136 13. .May 10 Glee Quartette. The Jack Buchanan 552 6.. Feb. 15 Going Places 660 June 7 Grand Uproar Jim McWIIIiams 702 8. .May 31 Gym Jams Lew Mayer 635 7. .Apr. 19 Head Man, The O'Connell- Kelly 796 9. .Apr. 19 Heart Breaker. The 1315 15 Heidt and His Californians June 7 Her Relatives Ncely Edward Holland 733 8.. June 14 Holiday In Storyland, A Vltaphone Kiddles 799 9 Idle Chatter Lou Holtz 908 10. .Apr. 19 III Wind, An Hibbard-Loreh-Grahant 2 reels June 14 In the Good Old Summertime Lew Fields Japanese Bowl, The 694 8. .June 14 Jazz Rehearsal Kane- Edwards I reel May 10 Keeping Company Eddie Buzzell 1746 19. .May 10 Letters Pauline Garon 800 9 Let'e Elope Betty & Jerry Browne 645.. Lobo. Dog of Dogs Lobo 590. Lonely Glglo Lotti Leder 922. Looney Tunes Lost and Found Irene Shirley Love Boat, The Herman rmioerg 754 8. .Mar. I Married Flint-Ridges-Foran Master Sweeper, The Chester Conklin 904 10.. Mar. 8 Matter of Ethics, A Earle- Oakland 621 7 Matinee Idle Henry Hull 685 8. June 14 McLallen, Jack I reel June 7 Military Post. The Roberto Guzman 570. Money, Money, Money Mason-Keeler 876. Nagger, The , Mr. & Mrs. Jack Norworth 845. Nay, Nay, Nero Cameron-Watson New Racket. The .. I reel New trythm Havana Casino Orch Nile Green Broderick-Crawford 740.... 8. .June 7 No- Account. The Special Cast 777 9 Office Steps ' 874 10. .May 31 On the Rancho Will &. Gladys Ahern 600 7. .Mar. 15 Only the G Irl Wattles- Marsh 580 6 Operation. The Edgar Bergen 835 9 ..Feb. 8 Pagliacei John Charles Thomas Pa Gets a Vacation The Potters 1243 14 Paper Hanglno Johnny Arthur | reel Pagulta & Chlquita 832 9. People Versus. The Campeau-O'Malley 548 6. Perfect Understanding. A May-Oaks 537 6. Pay Off. The H. B. Walthall 1076 12 Mar. 8 .9. .June 14 . . 7.. Mar. « .. 9 .Mar. 15 June 14 .Mar. May 31 2 reels May 10 Poor Aubrey Franklin Pangborn Poor Fish, The Cavanaugh-Ridnes-Schafer .... Reno or Bust Pangborn- Elliott J 150. . 13 June Royal Fourflusher, The Eddie Buzzell 1556 17. .June Russian Rhapsody. A Kuznetzoff & Nicolina 704 8 Shakespeare Was Right She Who Gets Slapped Tom Dugan June Sinkin' In the Bathtub | reel May Slick As Ever H. J. Conley 2 reels June Social Lion. The Fox-Curtis 2 reels Seng Paintings Ann Sevmour i reel June Song Plugger 1390 ie.!june Sound Effects Buddy Traps 653 7 May South Sea Pearl Gaston Glass , . .2 reels May Stand Up. The Watson-Cameren-Mack 685.. 8 June 14 Stepping Oeut Leo Donnelly Still Alarm. The Webb-Allen 1 reel June 7 Strong and Willing Trixie Friganza Strong Arm. The .'.'.'.'. Surprise Dugan-Leonard 1038 12 Suspicion Lyons- Ear's- Morne System Clements- Knaon Taking Ways Codee & Orth 2 reel's May'lO Talking It Over Jack Osterman 739 8 Taxi Talks Trary-Alexander 1346.... 15 Temple Belles Green -Black man ... . .... 1346 15 Tenement Tangle, A Ryan & Lee 756 9' 23 Skiddo Lew Fields .'.'.'.'."."" 854' 'lo' Two of a Kind Lytell-Fant , | reel Two Rounds of Love Rennie- Dixon Vengeance Richmond- Moorhead 819*' Websterian Students Ryan-Lee 801 Wedding of Jack and Jill. Tho. . Vitaphone Kiddies 701 Wedding Belles Howard-Newton 4«s What a Life ... 0?, While the Captain Walts Armlda Who Pays? Murray-Oakland ' '912 in"li»*">B Window Cleaners Brlce-Edwards 637 7" Work. Milton C ' . Jun«i June .June June June -.9.' "Feb.' .9. .Apr. . .8. June 5 1 1.. June ..Apr. 19 Yamekraw .857.. 9.. Apr. 26 You'll find it first in Motion Picture News ffHow can we get color at low cost?" ... 1 H E answer is easy. Eastman Sonochrome Tinted Positive Films, available in a number of delicate tints, lend color and atmosphere to every scene. They are especially de- signed to give faithful rendition of sound. And they cost no more than ordinary black-and-white positive. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Brulatour, Inc., Distributors New York Chicago Hollywood Just imagine being on your back, in this modern world where girls demand excite* ment, looking up into the red sky with good intentions of making good with the women 11 fe1 JSly c\ i of all nations. The painted 'woman, the spider, the cisco kid and other common clay renegades, all on the make for the man who came back, would be wondering, are you there? Sez you. Sez me! A Connecticut yankee from Scotland yard singing a song o'my heart would get a greater kick out of such a play called life than the heart breaker. A spy up the river with blondie could hardly be called a devil with women, but the ridicul* ousness of his going nowhere in such luxury with you, and the dancers of Barcelona, after one night in Paris would call for hot numbers. Living for love, the sea wolf would attempt to exercise woman control only to run into man trouble. Oh for a man, her kind i • f I e ' .' 9^' of man! Men on call! That's the kind for these young sinners, and no favors asked. The last of the Duanes gave fair warning to the princess and the plumber, and broadcast it to the world over Fox Movietone News, that she's my girl — she wears the pants. Soup to nuts — that's the content of the big 48 Fox is carrying over the big trail of 30- 3 I." rox otton Picture y'HUfc ■&a I caught a preview of Greta Garbo in "Romance" last night. This one will have them standing In the aisles, I Bo less than did "Anna Christie." The Garbo portrays an entirely dif- ferent charac- ter, the one you !may remember Doris Keane in a few years tigo. But the eld lure will not be denied and the throaty 'jarbo middle Register throbs give the spec- tat o r s what they're willing to pay for. Greta's English shows improve- ment and her nw / Greta Garbo acting is the same tense thrill that you've learned to look for. GARBO DOES AGAIN! And Metro- • Goldwyn- Mayer adds another hit to "Big House", "Let Us Be Gay" (Shearer), "Our Blushing Brides" (Crawford), "Way Out West" (Haines). And Still They Come! Ol . \| ||. SO. i I o% Angele* Hotel Rooseva ood Entered as New York ;/i Avenue Price 20 Centt •ivs. Inc. Chicago a^xofitt^n,^ ---.-,,..--,..■?>■,/•' /:;v^^x.sv.i v.^wi^vy^^-t^^^ BOOK ALL SIX NOW- - AT FIRST GRAPHIC EXCHANGE Buffalo, N. Y. FIRST GRAPHIC EXCHANGE Albany, N. Y. ARTHUR C. BROMBERG ATTRACTIONS Atlanta, Ga. ARTHUR C. BROMBERG ATTRACTIONS Charlotte, N. C. ARTHUR C. BROMBERG ATTRACTIONS New Orleans, La. ARTHUR C. BROMBERG ATTRACTIONS Tampa, Fla. ARTHUR C. BROMBERG ATTRACTIONS Birmingham, Ala. WCRLD-ART PICTURES CF N. E.. INC. Boston, Mass. SECURITY PICTURES Chicago, III. SECURITY PICTURES Indianapclis, Ind. BIG 4 FILM CORPORATION FISCHER FILM EXCHANGE CO. _ Cleveland, Ohio FISCHER FILM EXCHANGE CO. Cincinnati, Ohio ALLIED FILM EXCHANGE, INC. Dallas, Texas ALLIED FILM EXCHANGE, INC. Oklahoma City. OkH. SHEFFIELD EXCHANGE SYSTEM Denver, Colo. SHEFFIELD EXCHANGE SYSTEM Salt Lake City, Utah EXCELLENT PICTURES CORP. Detroit, Mich. MIDWEST FILM DISTRIBUTORS, INC. Kansas City, Mo. CONTINENTAL REPRODUCER CO. 102 Ninth St., Mi waukee. Wis. HCME STATE FILM EXCHANGE, INC. Little Rock, Ark. CELEBRATED FILM EXCHANGE Minneapolis, Minn. CAPITAL FILM EXCHANGE, INC. New York City CAPITOL PICTURES CORP. Omaha, Nebr. GOLD MEDAL FILM CO. Philadelphia, Pa. GOLD MEDAL FILM CO. Washington, D. C. COLUMBIA FILM SERVICE, INC. Pittsburgh, Pa. PROGRESSIVE PICTURES, INC. St. Louis, Mo. CO-OPERATIVE FILM EXCHANGE San Francisco, Calif. CO-OPERATIVE FILM EXCHANGE Los Angeles, Calif. 130 W. 46th ST., NEW YORK CITY MJMBJir>arz&jm 1 JBJtSJsiiJJiU'SSSBS m */> CHARLIE MACK: "We found that out, Uncle Sam. Folks is just dyin' to forget their troubles and the heat, and bust right out laughin'. The way the crowds in New York, Los Angeles, Salt Lake, Boston and other villages is pourin' into theatres and roarin' and screamin' at 'ANYBODY'S WAR' is almost scandalizin'." MEET THE NATION'S CRAZE FOR COMEDY WITH THE YEAR'S FUNNIEST PICTURE! 'Funniest war comedy since haplin's 'Shoulder Arms'." — N. Y. Journal 'Screamingly funny. Bales of aughter."— jV. Y. Eve. World "Set audiences into spasms of hilarity." — N. Y. Mirror "Famous pair much better in 'Anybody's War' than in their first film." — N. Y. Graphic ALL BLACKFACE! NO BACK STAGE! ALL COMEDY! THE TWO BLACK CROWS MOHAN & MACK JB in "ANYBODY'S WAR" -^ PARAMOUNT'S NEW YEAR L ACGHTE RPIECE ! _ WINNER OF ALL FLAMING YDUTH STORIES ] ther pictures have dealt with the morals and manners of the jazz children of today. But here's one that throws new light on the new generation from a brand new angle. A story of sixteen and twenty-one that reveals with a sympathetic frankness what other pictures have left untold! A jazz saga of the younger gen- eration with an appeal for every- body this side of ninety. Another big-money attraction on the Warner Bros. 1930-31 schedule. GRANT WITHERS SUE CAROL Edna Murphy, Tully Marshall, Kate Price, Adamae Vaughn, Eddie Phillips. Based on the story by Harry Fried. Screen dialogue by Gordon Rigby and Joseph Jackson. Directed by Ray Enright. . . o o o WARNER BROJ". present For PROSPERITY and PROGRESS WILL HORWITZ Recommends- 'Wise spending and keeping apace with modern developments in theatre equipment and service" Showmen will be interested in the article in which Mr. Horwitz reveals his success rules in THE SHOWMAN for August, to be published in MOTION PICTURE NEWS issue of August 2nd. They will be equally interested in its many other features, including the advertising mes- sages of organizations specializing in the manufacture of theatre equipment. For SHOWMAN advertisers are the leaders in their field, who through their association with the leading publication in its field are keeping MOTION PICTURE NEWS readers in touch with proper sources of supply. An essential to "wise spending and keeping apace with modern developments in theatre equip- ment" THE SHOWMAN +h ANNUAL ANNOUNCEMENT '»:::::::•; [##»#,»»,»*,* "ft ' fffffftltlMhi €nc mc CMCDY KCCRAM "THE SPICE OFTHE PROGRAM" GOOD COMEDY was never In such demand or of such importance as it is today. It is a vital, an essential, part of the new screen entertainment. In a year and a half of the talking comedy it has won an enthusiastic public approval, and has enabled exhibitors to build pro- grams that are more satisfying as entertainment and more economical in cost. It is the theatre's one best bet to appeal to the juvenile patronage that has been drifting away. The youngsters can understand and enjoy the comedy, and will come to see it. This new meaning of the comedy makes it a matter that calls for the most careful thought in your planning for the coming season. EDUCA- TIONAL is the one sure, safe place to turn for it. Though acknowledged Short Feature leaders for more than ten years, EDUCATIONAL PICTURES have never stood out so far ahead of the field. Their leadership since they ushered in the New Day of the Comedy with their first sound releases < has been so pronounced as to belie all competition. It is recognized by the entire industry. The current season has seen these great comedies on the screens of almost every de luxe theatre in the land — and altoqether in more than 7,000 of the country's 10,000 wired theatres. It has seen their box-office value attested by big exploitation campaigns by leading show- men, by an entirely new exhibitor attitude toward the advertising of short features. And now, with greatly enlarged studio facilities, EDUCATIONAL is advancing to a still bigger year of comedy. The Educational, Metro- politan and Sennett Studios offer an array of specialized comedy brains and talent, under the leadership of MACK SENNETT and Al_ CHRISTIE, that is without a rival. And other studios in the East will provide hu- morous novelties on the same high quality plane. With a comprehensive national advertising and publicity campaign behind these pictures, EDUCATIONAL offers you a line of talking com- edies and novelties that, consistently played and consistently exploited, can be one of your biggest assets for 1930-1931; a group of pictures which we proudly and confidently announce as the greatest comedy program the screen has yet seen. gM^-^^ tt MACKSENNETT TALKING COMEDIES W / j S %> Y^S % n \A x\ I he record of this great series of talking comedies has been nothing if not spectacular. The paeans of praise they have won from the press are without precedent. So are the reception given them by the public, the rec- ord breaking theatre bookings and their revolutionary exploitation. They have moved forward with marvelous strides in recent months. Every comedy a new surprise. Stories! Stars! Lavish production! A million miles from the old con- ception of a short film comedy! Real features in two reels. And for 1930-1931 MACK SENNETT has doubled the pace! fa 1 *v Vw* - What an array of star names in the current '"SENNETTS!"ANDY CLYDE of "CLANCY AT THE BAT," "MATCH PLAY" and many other red hot hits; MAPJORIE BEEBEof "HONEYMOON ZEPPELIN" and a dozen other successes; DAPHNE POLLARD of "SUGAR PLUM PAPA," NICK STUART of "CAMPUS CRUSHES," GEORGE BARRAUD, BUD JAMISON, ANN CHRISTY! Clyde and Miss Beebe are already signed for 1 930- 1 93 1 . And you'll see many of the others, and still more big feature names. And, as now, they'll be personally directed by Mack Sennett x 6 two reel Li-AY D H AM I LTati . .TALKING COMEDIES . . :.CYP^NG A NICHE W COMEDY'S Dtars may come and stars may go in dramas and musical novelties and other pictures— but in com- edy Lloyd Hamilton goes on to greater and greater achievements. One season of talking comedies has carried Hamilton to a new high position of popu- larity. His name on the marquee means more profits anywhere in the world. ^ OF HIGHEST Hf°* HALL OF FAME ^ IP TWO REEL MZRMAL Talking Comedies When you want fast action and laughs, and lots of both, turn to MERMAIDS. For years they have repre- sented the utmost limit in fast and hilarious movement consistent with good stories and good acting. And in all their many seasons of popularity MERMAIDS have never stepped faster than they are doing right now. Just look over the current MERMAIDS. Names like T. ROY BARNES, EDDIE LAM- BERT, MONTY COLLINS, AL ST. JOHN— in such pictures as "HOW'S MY BABY?" "WESTERN KNIGHTS" and "THE MAD- HOUSE." Knockout laugh hits every- where. And that's just a hint of the good things to expect next season. / < f (QcUicczXicmci/ U THE SPICE OFTHE PROGRAM' Recorded by RCA Photophone 2j6 cue-reel Recorded by /estern Electric System In a few weeks, with a few releases, TERRY-TOONS estab- lished themselves among the most popular of screen novelties. No audi- ence can fail to respond to that jazzy, lilting swing that Terry and Moser get into every one of these sound cartoons through their unique process. Millions have swayed to the rhythm and laughed at the fun of such gems as "CAVIAR," "HAWAIIAN PINEAPPLES/' "SWISS CHEESE" and "BULLY BEEF." They are tune- ful as well as funny — offering much of the world's best music as well as some of its best laughs— a dash of paprika for any program. And oh! how the children love em! Produced by WA Audio-Cinema, Inc. &t&j£:$ HODGE-PODGE is unique. It is the only novelty reel that com- bines sense and nonsense in such infinite variety. Famous places and peoples, others that are odd; a few words of wisdom, a few more of jest; a moment of inspiring scenic beauty; cartoons that make them laugh, "shots" that make them thrill. HODGE-PODGE is a delightful and invigorating ten -minute excursion up and down the highways and the byways of the world. , "THE SPICE OF THE PROGRAM" Greatest Studio Resources DACK of the comedies offered in this announcement are the greatest studio resources andthegreat- est specialized brain power ever de- voted to one company's short feature comedy program. Educational has pursued a policy of steady expansion ever since the introduction of sound into com- edies. This has recently culminated in the affiliation of the EDUCATIONAL and METROPOLITAN Sound Studios, giving EDUCATIONAL the finest studio facilities in the history of any short feature organization. There are thirteen big stages at these two studios, six of which, totaling over 60,000 square feet, are sound-proofed and furnished with the most up-to-the-minute sound production equipment. With several portable outfits mounted on trucks, the comedy units at the EDUCA- TIONAL and METROPOLITAN Studios have practically unlimited working facilities. EDUCATIONAL Studios operate with the RCA Photophone method. METROPOLITAN Studios use the Western Electric System. The MACK SENNETT Studios at Studio City, where the two-reel MACK SENNETT TALKING COMEDIES and the single-reel MACK SENNETT BREVITIES are being produced, similarly rank among the finest in the in- dustry as well as the most beautiful. Here there are two big sound-proofed stages with a total of 40,000 square feet, as well as an aquatic stage, housing a swimming pool, also adapted for talking picture pro- duction, and portable truck equipment. The RCA Photophone system is employed. From these great production centers will come the talking comedies which EDUCATIONAL now offers you for 1930-1931. A splendid guarantee behind a splendid program of short features! Metropolitan Studios Mack Sen tie tt Studios V-*f^o "THE SPICE OF THE PROGRAM" The coming of talkies," says Photoplay Magazine, "has brought astounding advances in the field of short pictures, particularly in the comedy line." Photoplay is so impressed by these "astounding advances" that it inaugurates a monthly review of short features. And, of course, starts it off with a review of EDUCATIONAL'S latest comedy release! A fine reflection of the public's attitude, which it is Photo- play's business to know. EDUCATIONAL is justifiably proud of the leading part it has played in the "astounding advances" in short features in the last year and a half. For no one company's product has ever led the march of progress in its field with greater honor. We direct exhibitors' attention to a review of the unfailing progress of EDUCATIONAL^ TALKING COMEDIES in the current season as an indication of the progress to be confidently looked for in the coming year. From "THE LION'S ROAR" and "THE BRIDE'S RELATIONS" down through such hits as "LOOK OUT BELOW," "DON'T BE NERVOUS," "PRINCE GABBY," "CLANCY AT THE BAT" and "SUGAR PLUM PAPA," to such current first run smash laugh successes as "HONEYMOON ZEPPELIN," "GOOD MORNING, SHERIFF," "WESTERN KNIGHTS" and "MATCH PLAY," they have been one steady procession of "astounding advances," until to- day they are playing in the finest theatres in every city in the land and are being watched for by millions of eager fans. Mere is a real background of national prestige and popu- larity for the biggest opportunity you ever had to make money with short features. Get these 1930-1931 talking comedies signed up now and begin planning now to exploit them consistently. Play these comedies for the pleasure of your child patrons as well as the grown-ups. You are sure the children will understand and enjoy them. How well the adults appreciate them is proved by the record of the last year. Advertise them to appeal to both the kids and their parents. Whatever your feature picture line-up for the coming sea- son, you can win new child and adult patronage, and make more money, by playing and advertising these talking comedies. ([ (Sk^Uoocttlcrrui^ U tctu/XzA-^ &SX_ //* THE SPICE OFTHE PROGRAM" It Raws fDUCATIONAL fILM £XC-HANG£S,//*< €. W. ttAMMONS, fir^/•• -V rrSf eft K »»1\*J*t1 'XV&i : s *$.& 15. <*J >t E si 'Be w HZft ! tW^HH 9wf i >JD0H 5% r^Jfl HI OKAIMUCUK Ur UlAli TITAN SPECTACLE UNR THE MIGHT OF THE RADIO TITAN LOOMS ABOVE THE WESTERN SHOW WORLD TODAY! BLASTING AWAY BARRIERS OF BLAZING HEAT . . . "DIXIANA" HIT LOS ANGELES LIKE A SOUTH SEA HURRICANE . . . PACKED THE RKO ORPHEUM AT $5 TOP AND COMPLETELY FLABBERGASTED THE SHOW MOB WITH THE MOST OVERWHELMINGLY MAG- NIFICENT PAGEANT OF WONDERS MORTAL EYES HAVE EVER BEHELD! U m '■$01' J ■:■ f \ \\ BEBE DANIELS BERT WHEELER Dorothy Lee, Joseph Rolf Harolde, Bill Robinson Directed by LUTHER REED Personally Supervised by ILLIAM LE BARON . ^^^^^■■hb IN A 1LS STUNS COAST AS TO RECORD GATE! Daring Dreams Ful- filled .. .The Impossible Achieved. ..The RADIO Titan Rises in Its Maj- esty...Tops "RIO RITA/7 and Thunders On To- ward Leadership— Ab- solute and Supreme! I/ERETT MARSHALL i WOOLSEY (H «le fend a motion for a preliminary injunc- tion restraining the use of its developing machines. The citation was obtained by Cinema Patents Company, which tiled the action recently, alleging infringement of two patents granted on a application of I .eon ( '.auniont, tiled in 1909. Another Tilt at Columbia; Barsky Out as Producer Hollywood — After eight months as ;h«i date producer at Columbia, Bud Barsky has resigned. William Lord Wright, formerly in charge of serials and shorts at Universal, takes over some of Barskv's duties. Exhibs on Spot Minneapolis — Action against a num- ber of exhibitors of the territory, some of them prominent, for alleged copy- right violations may be undertaken by distributors. Alleged offenders have been notified of complaints following investigation by the Hays office. Bi- cycling and holding over of prints are charged. 36 .1/ o I /' i c / it r c A* e ws July 26, 1930 Warners, First National, to Be Party To Contract if Move Consistent, Legal Companies' Legal Staffs Now Studying Situation, Says Sam E. Morris Whether Warners and First National will he a party to the new standard license agreement is a matter being determined by the companies' legal staff, in consultation with attorneys of the various other com- panies. Sam E. Morris, War- ner vice-president in charge of distribution, is authority for the statement, declaring that the companies are eager to become par- ties to the contract, but "don't know yet whether that can be done." The arrangement ex- isting between the two companies and Electri- cal Research Products presents an unique situation, so far as the contract is concerned, and necessitates that Warner films and sound be sold separately. This means that there is to be no change in the two firms' policies respecting score charges. Will Join if Consistent, Legal Warners and First National will become parties to the contract if they can consist- ently and legally do so, Morris says. The legal phase of the matter is raised by the Thacher decision outlawing compulsory ar- bitration. Sam E. Morris At the recent 5-5-5 conferences, which drafted the proposed new standard contract, strong effort was made by exhibitors to bring about elimination of score charges. Distributors, however, took the position that efforts to cut score charges were be- yond the province of the conference, and that score charges properly are matters of company policy. Meanwhile, final details of the proposed new form of agreement are being whipped into shape, preparatory to submission of the proposed new contract to exhibitor groups for ratification. "U" May Make Its Foreign Talkers in Berlin Studio Hollywood — Universal is figuring on es- tablishing production headquarters for for- eign versions of talkers in Berlin, with pres- ent plans calling for making German, Span- ish and French talkers in that center for the European market. Paul Kohner may take charge of the plant. Gets Scandinavia Post Carl Nielsen has taken over the duties of district manager of Scandinavia Eor Fox, with headquarters in Stockholm, Sweden, according to an announcement by Clayton P. Sheehan, general foreign manager. Franklin Discusses Contract Harold B. Franklin, in New York, on a quick trip from the Coast, came East to discuss his new contract with Har- ley L. Clarke, president of the Fox companies. Franklin has some months to go on his existing arrange- ment, but it is possible the unexpired term may be can- celled in favor of an entirely new agreement to run for five years. Indie Pow Wow to Quota Worse Bar Assail 5-5-5 is In Germany Than Rembusch's Plan Ex-Patent 'Jam' Minneapolis — Frank J. Rembusch of In- dianapolis wants to call a meeting of un- affiliated exhibitors here in the stronghold of W. A. Steffes, one of the Allied leaders, to discuss the proposed new arbitration and rezoning plans and the Thacher decree. Allied leaders will be openly charged by Rembusch with "leading the independents to slaughter." He will declare that the 2-2-1 and 5-5-5 conferences violate the Thacher decree. Fox-R-K-0 Swap Of Theatres Is Off In Wisconsin Milwaukee— H. J. Fitzgerald, vice-presi- dent and general manager of Fox Midwesco Theatres, has received word from the New York office that the deal between R-K-0 and Fox, affecting the latter's Strand in Madison and the former's Palace-Orpheum theatre in this city, has been discontinued. Due to some last minute change in the plans, the negotiations did not materialize after several months of dickering,^ it was reported. By means of the plan, Fox was to turn over its Strand in Madison to R-K-0 giving that circuit the control of the town, while Fox was to acquire R-K-( )|s Palace-Orpheum here and provide R-K-O's Riverside theatre in this city with Fox product. Colman Pleases Ronald Colman turns in another fine performance in "Raffles." As the gen- tleman crook trying to turn over a new leaf, but undertaking a gem theft to help save a friend, Colman is excel- lent. He has fine support, direction and production values. There isn't the kick that "Bulldog Drummond" had, but "Raffles" is a good picture and one which will please ijenerallv. H Y N E S Although successful in negotiating a pat- ent peace in Germany, American distributors have run into the snag of the new German "kontingent," which may wreck film relations between the two countries to a greater ex- tent than the patent jam now ended. The 210 limit set on foreign importations will make it virtually impossible for American distributors to operate profitably in Ger- many. Will H. Hays is arriving in New York Tuesday, when meetings will start to seek a solution of the new problem. There is a possibility that the American firms will figure that it's just too bad and withdraw entirely from the German market. World Market Divided The patent agreement divides the world market between German and American pro- ducers of talking picture apparatus as fol- lows : Germany supplies Germany (including the Danzig, Saar and Memel territory), Austria. Hungary. Switzerland, Czecho- slovakia, Holland, Dutch East Indies, Den- mark, Sweden, Norway. Finland. Jugo- slavia, Rumania and Bulgaria. The United States supplies the United States. Canada, Newfoundland. Australia. New Zealand, Straits Settlements. India and Russia. Apparatus required for other coun- tries, notably France and Britain, will be supplied by both German and American factories. As the agreement also provides for com- plete interchangeability of German and American pictures and equipments, change in the equipments of both countries will be necessary. School Heads Acquitted Hollywood — Tried without jury, Ulysses M. Dailley and Vincent M. Harnett, film actors' school proprietors, were acquitted of charges of grand theft by Superior Judge Hardy. Nearly a score of former students were prosecution witnesses. Schenck to Coast Joseph M. Schenck of United Artists left New York for Hollywood Thursday, indi- cating that he has abandoned his customary trip to Europe this summer. July 2 6 , 19 3 0 M o t i o ii P i c l n r e N e w s 37 Will U. S. Protection Case Hold Water In View of Rezoning? Is Coast's Query Needed: Another Code Balt'more — Independents here are squawking over the practice of down- town houses advertising that certain films will "not be shown again this season" in local houses. They claim that such copy misleads the public as the term "season" is indefinite, and as a result subsequent run business is hit. The Maryland exhibitor unit is investigating. Circuit Bucking Cleveland Zoning; Draft New Plan Cleveland — Obstacles to resumption of the zoning system abandoned a year ago are seen in the opposition of one circuit here, which claims it can secure better arrangements without the plan. Whether this stand will throw a monkey-wrench into the proceedings can not as yet be ascer- tained. Meanwhile, exhibitors and distributor- are holding conferences on the proposed schedules. Members of the Film Board drafted a tentative plan which has been sub- mitted to the Cleveland exhibitor unit. The plan was in operation several years before being discontinued. Its resumption is said to be desired by exhibitors and distributors generally. Allied Still Has Hope of National Clearance Board Washington — Allied States Ass'n has nut abandoned its hopes of a national board to consider protection problems. Distributors declined to discuss the Allied proposal dur- ing the contract meetings, holding that pro- tection was being worked out by the series of conferences being held on the subject in various keys. Allied wants local boards in key cities and a national appeal board to arbitrate anv i various papers of the Academy of M. P. Arts and Sciences. The papers' were pre- pared by sound directors and engineers, in presenting a recent official course for 900 studio employes. Among the contributors are: William C. de Mille, president of the Academy; H. G. Knox, vice-president, Electrical Research Products, Inc. ; Carl Dreher, director of sound department, RKO Studios; R. H. Townsend, supervising engineer, RCA Photophone West Coast Studios; E. H. Hansen, operating head of Movietone divi- sion, Fox Studios; Dr. Donald MacKenzie, technical service engineer, Electrical Re- search Products, Inc.; A. W. DeSart, tech- nical director of sound, Paramount Publix West Coast Studios; Col. Nugent H. Slaughter, chief engineer in charge of re- cording for Warner Vitaphone productions; L. E. Clark, director of sound, Pathe Stu- dios ; K. F. Morgan, supervising engineer, recording department E.R.P.I. ; Douglas Shearer, recording engineer in charge of sound department, M-G-M Studios ; J. P. Maxfield, supervisory recording engineer, E.R.P.I.; S. K. Wolf, theatre engineer, E.R.P.I. ; John O. Aalberg, reproduction supervisor, RKO Studios; F. L. Hopper, acoustics engineer, E.R.P.I. ; Emery Huse, manager motion picture division, Eastman Kodak Co. ; A. W. Nye, head of physics department, University of Southern Cali- fornia ; Dr. Vern O. Knudsen, assistant pro- fessor of physics, University of California, at Los Angeles. Exhibitor's Son Killed Akron, O. — Arthur Fish, son of Carl Fish, former proprietor of the Alhambra, was killed when an automobile struck him as he was changing a tire on his own car. 42 Motion Picture News July 26 , 19 3 0 Labor Troubles Brew in Chi.; Kill Economy Chicago — New labor difficulties appear to be brewing here and are aggravated by the thinning out of box-office receipts during the hot months. Exhibitors here are watch- ing business take the seasonal skid without any compensating reduction in overhead. Anxious to retrench anywhere and every- where possible, house personnels are get- ting the closest scrutiny. The first squawk has been against the local union's insistence on two men for the sound booth. One man, most of the small exhibitors feel, could do the work required, which would result in appreciable savings at plenty of spots where, some managers insist, operators are making more money than the owners. The complaints are com- ing thicker and faster every week, with members of exhibitors' associations begin- ning to get insistent over some sort of ac- tion on the part of the organizations to which they belong. Reduction of employees appears to be the only possible economy here, inasmuch as a new wage agreement, effective for several years to come, was reached only this spring. Restrains Picketing Hamilton, Ont. — An injunction has been secured by R. T. Stewart, veteran theatre proprietor of Hamilton, restraining repre- sentatives of the local operators' union from picketing his theatre because of his alleged employment of a non-union projectionist. Stewart has also entered suit for $5,000 damages against the union men. RKO Varieties New Name For Shows, Vaude Out Stage presentations in Radio-Keith-Or- pheum theatres hereafter are to be known as "RKO Varieties," with the term vaude- ville to be discarded. The company is ex- perimenting with a unit show, which is to play 40 weeks, going across the country in- tact. The firm is planning to observe August as RKO Progress Month. << Hells Angels" at $2.50 Top For Criterion Run "Hell's Angels" goes into the Criterion Aug. 11 for a run at $2.50 top. Previously, it had been anticipated that "Abraham Lin- coln," Griffith's new picture, would be the next attraction at the Criterion. Under terms of its arrangement with Paramount, United Artists has first call on the house aftei Paramount. Cantor Under Five-Year Contract to Goldwyn Eddie Cantor is to return to Hollywood from New York in about three weeks. Fol- lowing completion of "Whoopee," he sign- ed a five-year contract with Samuel Gold- wyn calling for one picture a year. Largest Vaude House? San Antonio — The Greater Majestic, recently taken over by R-K-0 from the Interstate Circuit, is the largest the- atre playing vaudeville, in the opinion of John H. Thoma, its manager. Ac- cording to Thoma, the house has 4,480 seats. In addition to vaudeville, the Greater Majestic plays Fox films and within a few months will add R-K-0 pictures. "Six-Syllable," Alias Thesaurus, AMPA'S Tutor AM PAS during the coming 12 months will have to brush up on their vocabularies, for Mike ("Six-Syllable'') Simmons is the choice of the nominating committee for president, which is tantamount to election. It may be that it will become necessary to pass out dictionaries at the weekly meet- ings, once Mike starts a demonstration of form. "Six Syllable" is a veteran AM PA, and for a long time has been active in organ- ization work. Aside Mike Simmons from stumping some of his colleagues with some wisecracks which they did not know the meaning of (and he probably didn't, either) Mike has been somewhat of an asset to the weekly pow-wows. He heads a slate composed of C. W. Barrell, for vice- president ; George Bilson, treasurer, and Ed Finney, secretary. With this set-up, the boys intend to whoop it up during the coming year, ac- cording to Marty Starr who calls upon everybody in whose heart there beats a love for AMPA to roll up his sleeves, take a little of his time and help resurrect the or- ganization that not so long ago stood as one of the mighty and indestructible pillars of this ever-changing, restless, madly-advanc- ing business. 10% of Theatres In Iowa Closed; 5% Won't Reopen Des Moines — About ten per cent of this State's theatres are closed this summer and half of those now dark will not reopen be- cause they cannot make the grade. The temporary closings are annual af- fairs, but their number is below other years, due to the fact that the introduction of sound closed out a number at once. An- other factor is the steady trend of general business conditions, with Iowa holding up well in practically all lines of business. Tiffany 5-Year Franchise Key Subject at Meet Atlanta — -Reaction of members to experi- ences with the Tiffany five-year franchise are to be outlined Aug. 11 and 12 at the annual convention of the Southeastern The- atre Owners' Ass'n. A golf tournament will be held in connection with the event. A number of members have reported fav- orably on the franchise and Tiffany is bend- ing every effort to co-operate, the associa- tion reports. G. E. Ricker will be re-elected president of the association at the forthcoming meet- ing, it is understood. Others named by the nominating committee are : O. C. Lam, vice president; Love B. Harrell, secretary-treas- urer ; and the following directors : E. F. Boyd, W. J. Brackin. Alt" Fowler, A. C. Gortatowsky, Mrs. W. M. Kimbro. Roy E. Martin, J. J. Powell, Hugh Manning, R. B. Wilby and N. H. Williams. The following are recommended for the board of directors: Sam Boriskey, Milton Star. Col. Thomas E. Orr, Max Jackson, Mitchell Wilson, M. G. Lee and B. S. Donnan. Remodeling at Toledo Toledo — The Rivoli and Palace theatres here, acquired by R-K-O several months ago and now dark, will undergo $350,000 worth of remodeling prior to reopening Labor Day, it is announced by Manager Howard Feiglev. The Rivoli, formerly a Pantages vaudeville house, will be operated with vaudeville and pictures policy. The Palace, which adjoins it. will be devoted exclusively to pictures. Remodeling contract has been awarded to the E. H. Yoss Co., local con- tracting firm. Charnas Aide to Europe Arnold Van Leer, assistant to Harry L. Charnas, managing director of Warners' Metropolitan theatres, sailed Wednesday for London in a race with time to the bedside of his sister, who is critically ill there. He will be absent from his post in New York for about three weeks. New Zealand Seeks to Increase Film Tariff Washington — Prime Minister Forbes of New Zealand, who is also finance minister, has advocated a tariff increase of five per cent on all American films. British films, under the proposal, would be saddled with a ten per cent increase. Seeks London Houses London — United Artist- is negotiating for two West End houses as company key theatres in Great Britain. The theatres are believed sought principally for showings of "Hell's Angels," "Abraham Lincoln" and "City Lights." Burton Joins Paramount David Burton, stage director, lias been signed a- a director for Paramount. July 26 , 19 3 0 Motion Picture News 43 Production To Trim Sails on Costs To Meet Slack in Overseas Revenue No Other Way Out Is Seen, In Hollywood — Leaders Are Puzzled Hollywood — The foreign market, entirely dis- regarded by producers and distributors when talkers first hit the industry, is now a chief concern and worry of executives and heads of the largest companies in the business and may result in cutting down production costs to meet the drop in grosses emanating from overseas markets. Some organizations have jumped into pro- duction of foreign dialogue talkers, making separate versions in Spanish, German and French but the majority are watching develop- ments closely and figuring to step into the field after someone has solved the problem. Various production executives have admitted that the foreign situation on talkers is far more serious than is generally realized, even within the industry itself. One pointed out that there is reason to believe that the American countries will lose its grasp of the world market, and American-produced pictures will be limited in distribution to the English-speaking countries. He went further than that, and stated that the entire structure of the industry would have to be radically changed to meet the new conditions. Production Costs Cut? One of the first steps, according to this pro- ducer, will be the reduction in production costs of pictures — long talked about, but never ac- complished. He pointed out that one of his contract stars — with a following of thousands of fans abroad — was being paid a salary of $5,000 weekly because of his popularity in both this country and abroad. But Mr. Star cannot hope to have the producing company pay that figure when he becomes a nonenity in the for- eign market, as his salary is partially based on the draw of his pictures abroad. Production costs of talking pictures today run anywhere from $80,000 to $1,000,000; with most of the 11 major companies spending an average of between $200,000 to $.400,000 per picture. These figures are higher than the average during the silent picture era, even though pictures produced in those days secured world-wide distribution. Foreign Market Troubles With domestic theatre business now tapering off from the high peak grosses of the past two years, companies are attempting to find ways and means of recovering their lost busi- ness in the foreign fields. During the past two years, the general attitude was to take advan- tage of the big grosses in the domestic field via talkers, re-cut the dialogue pictures into silent form with the insertion of titles and get whatever was possible from abroad. One observer close to the production situa- tion in this industry, predicts that average costs of talkers for the domestic and English market will reach a level of not more than $250,000 with 18 months ; and this cut will be effected through forced economies all through the pro- duction end of the business. When the industry started re-adjusting it- self after the sound revolution, some considera- tion was given to the foreign field, which had shown startling reductions in revenue. First attempts to produce talkers in various lan- guages were exceedingly crude. The regulation talker was taken as a basis, and the dialogue of the foreign language was dubbed in to fit somewhere near the lip action of the players on the screen, with foreign linguists speaking the lines to synchronize somewhat with the lip action. Most of these efforts were unsatisfac- tory, and received cold receptions when shown in the particular countries. Erin Go Hollywood There are thirty Irishmen employed on the Fox lot in Hollywood, the rea- son, of course, being that Winfield R. Sheehan, the chief of the lot, traces his forebears to "th' Ould Sod."— N. Y. Evening World. Then producers decided they would make special dialogue versions in German, Spanish and French to provide adequate distribution in those countries, using linguists for both action and dialogue. But then another serious prob- lem presented itself. By combing all of Holly- wood and Los Angeles, it was found that there were few good linguists in German, Spanish or French available as players. The Spanish mar- ket is claimed to be next in importance to that of English speaking fields, and naturally will receive iirst attention. There have been Span- ish versions made where only one or two of the players spoke the language as it is delivered on the Spanish stage; with all other members of the casts delivering dialects of various sorts and kinds. Producers soon discovered that a Mexican dialect of Spanish delivered by a player would not go in Spain or South America; and neither would a South American Spanish dialect be accepted in Mexico or Spain. Then again, the regulation Castilian Spanish was considered "pansy" to audiences in Spanish America. This condition had the producers running around in circles, and nearly precipitated the barring of Hollywood-produced Spanish talkers in Mexi- co, when word got out that producers would no longer use players with a Mexican accent in Spanish talkers. After much experimenting, producers decided to only make Spanish versions of pictures that contained short casts. Paramount and M-G-M Language Bars Out Lithuania Washington — The language bar, menace oi American talkers in many European countries, is expected to prove a hurdle which the industry in this country will have difficulty in surmounting. The report of the Department of Commerce on Continen- tal markets for 1929 points this out. However, America talkers may get over for a limited period of time by virtue of their appeal as a novelty, the report states further. The text, covering Lithuania and Finland : LITHUANIA By HUGH S. FULLERTON American Consul, Kovno Up until January 27, 1930, no sound pictures were shown in Lithuania, but the German film firm, Tobis of Berlin, entered into a contract with the Odeon theatre of Kovno for the in- troduction of German sound' films. The exhibition of sound films must be li- censed by the police department of the Ministry of the Interior, since foreign languages are used. It appears that license has been obtained for five sound pictures, one of which is in Russian and has not yet been completed. The apparatus which has been installed in the Odeon was manufactured by the German (Continued on page 54) Some Favor Making Pictures Abroad — Others Think Coast Is Place went ahead on that basis. It was felt that, in this manner, capable linguists could be se- cured for each part so that kick-backs from particular countries would be eliminated. Trying It Out Abroad Some months ago, Paramount decided to pro- duce various foreign pictures and re-makes of locally-produced talkers in Paris. The Para- mount studio there has already turned out sev- eral German, Spanish and French pictures and will make the bulk of the product for Para- mount's European and foreign distribution. Company executives feel stage players of Ger- many, Spain, France, Italy and other countries can easily be obtained for work in the Paris studios and that low salaries abroad makes production more attractive and more economical than in Hollywood. M-G-M has made more foreign versions up to this time than any other company in the busi- ness. This organization has turned out a total of five Spanish productions, and has two more preparing. Three German versions have been completed, and two are in preparation. M- G-M has also made three French pictures, and one in Italian. Even with this schedule, and expectations that at least ten versions will be produced in Spanish, German and French dur- um the coming year at the local studios, M- G-M is completing arrangements whereby many adidtional foreign versions will be produced abroad. Various solutions have been advanced as to the proper procedure in dealing with the for- eign talker situation. One proposition is that of production of various language versions abroad, having the foreign studios select from the company's yearly program about fifty per cent of the pictures for re-production, with selection being made on the basis of suitability of stories for the particular country. It is pointed out that the completed English talker can be shipped to the Continental studio, and translation could be made without difficulty. In charging off cost of story on the picture, a cer- tain pro rata of story and scenario expense would be taken up by each foreign version budget. Costs Cheaper in Europe The advantages of this system were explained by an executive who has been following the foreign market since the introduction of talk- ers. He pointed out that a picture produced in Hollywood carries a studio overhead charge of at least 20 per cent, and such a charge would not be necessary against any foreign version produced abroad. Further, the salaries of talent are much less in Europe than in Hollywood, and producers abroad would have the further advantage of getting players who speak the stage language of each tongue, which is dif- ficult in Hollywood. When questioned about the limited gross possible in each country with a particular pic- ture in that language, the executive admitted that American producers probably would not make money at the start, but this situation would be overcome within a short time, and it is freely reported here that various American companies plan to spend about $15,000,000 on news tneatres throughout Continental Europe in order to increase picture intakes. To show the possibilities of foreign grosses, this official explained that "Madame Sans Gene" was Paramount's biggest silent grosser in France, playing hundreds of theatres in roll- (Continued on page 48) 44 Motion Picture News July 26, 19 3 0 Says U. K. Studio Execs' Mentality Below Audiences' London — Executives of British studios are severely castigated by P. L. Mannock, writing in the London Daily Herald, for their attempt to compete with Hollywood. Noted as one of the foremost authorities on films, Mannock asserts that "the average mental level of those who run British stu- dios is considerably below that of the or- dinary intelligent patron of their product." He avers that pne American company (M-G-M) contemplates spending £6,000,- 000, "which will be about 25 times greater than what the entire British producing in- dustry will spend," laughs at the boast of British producers that they will rival Holly- wood and begs them to "preserve some sense of proportion when the question of rivaling Hollywood is discussed," adding: "What chance have we? "Well, America makes talkies to please Americans. Some of them we regard as dreadful, and there is no reason why we should not, in time, make talkies to please ourselves, in a steady and increasing vol- ume. "A little more experience and a little more perceptive intelligence on the part of our studio executives, and we can do it, for we have all the other ingredients. "At the moment the average mental level of those who run British studios is consid- erably below that of the ordinarily intelli- gent patron of their product. "It would be strange if they admitted this. Broke Directors' Spirit "The motion-picture was invented by an Englishman, William Friese-Greene (whose son Claude is to-day one of our few really brilliant cameramen). We had the pro- duction business in our pockets up to 1912, but a crusted and unprogressive self-satis- faction has gradually swamped our picture 'bosses' and broken the spirit of dozens of directors and players who have since found fame under American creative enterprise. "It is a thousand pities that the Films Act has entrenched our incompetents in- stead of displacing them. The talkies have given us a tremendous opportunity to re- cover, because the British actor's voice has become, in little over a year, one of the most potent factors in the success of American pictures. "America would welcome British players in talkies made under the supervision of men who have learned what scenarios, cast- ing and cutting really mean. "In fact, America is soon sending over her own complete production units to make them. It is just the drastic competition we need. "The public, who really do not care two hoots where a film is made so long as it is good, have no prejudice against British films except that founded on so many medi- ocre ones. In fact, a really good one, when it happens, is hailed with peculiar pleasure. "Such a film is usually made in defiance of the studio executives." Those Trailers It is now about as rare a thing to see a man sitting in a company boast- ing at length about what he is going to do, and how good he is going to be, as it is to hear a guest criticize the dinner his host offers him. Among people of taste and culture such things are no longer done at all. All civilized humanity has long ago grown above that sort of vulgarity. But there is one class of people who are more than a thousand years be- hind the age in this respect. A talk- ing move movie actor telling of a com- ing picture in which he figures can scarcely find enough superlatives to describe what a wonderful show he and his fellow-artists have produced — one that will knock them off their seats, curl up their spines, send them into ecstacies and all that sort of stuff. It is worse than childish and foolish — it is tiresome. — Pathfinder. McNamee Signs as "IPs" Newscaster For 3 More Years Universal has signed Graham McNamee to a new three-year contract. He is the talking reporter of the Universal Newspa- per Newsreel, spon- sored by 65 daily news- papers throughout the country. The newsreel was started a year ago with Sam B. Jacobson as editor. Bookings in the last four months have in- creased 300 per cent, according to Universal, and future sales con- tracts have multiplied the previous quarter's figures by 480 per cent. The staff of cameramen has been augmented by 67, making a total of 528. Arrangements are being made for increase of the sales force under direction of Richard V. Anderson. Graham McNamee Lifting of Equipment Patents Is Charged Seattle— Suit for damages of $50,000 has been served upon the Universal High Power Telephone Co. by the Masterphone Sound Corporation, a local company headed by Ed Jensen, manufacturing Masterphone sound apparatus. According to the suit, the plaintiff for the last year employed the defendant company to make and assemble the Masterphone sound device. Recently, the complaint states, the telephone company made the apparatus and offered it for sale under the name "Wonderphone," stating that it was an im- provement upon Masterphone, and that the Masterphone company was no longer in business. Masterphone officials say that the Won- derphone apparatus is made under rights belonging exclusively to their company, and not only ask $50,000 damages, but seek to prevent the Universal company from con- tinuation of its alleged acts. Theatre Promoter Who Jumped Bail Nabbed in Texas Anderson, Ind. — Harry M. Goldberg, De- troit theatre promoter, who jumped a $5,000 recognizance bond here six weeks ago and has been a fugitive from justice since that time, is under arrest at Beaumont, Tex., where he is being held pending the arrival of an officer from here to claim the prisoner. It is not known whether he will fight extra- dition. Goldberg is wanted here for alleged con- spiracy to defraud Harry Muller, Anderson theatre manager, out of $15,000 in connec- tion with a project for building a new thea- tre at Meridian and 13th Sts. in 1927. Three companions of Goldberg in the proposed deal, who are under grand jury indictments charging false pretense are Joseph Cosco, Detroit theater manager, and Carl Kreis and Gilbert Harries, members of a construction company at Indianapolis. Unless the prisoner should consent to re- turn here without extradition papers, it is probable he can not be returned in time for the present term of court, which is to adjourn shortly for a summer vacation. The court reconvenes September 15. Goldberg is the first of the quartet in- volved in the Muller case to face trial on a charge of false pretense. He entered a plea of guilty to the charge and on November 9, last year, was sentenced to the Indiana re- formatory for one to seven years. On No- vember 25 that plea was set aside in order to give Goldberg another chance to defend himself and he was admitted to bond with the Detroit Bonding and Insurance Co. as surety. He was to have presented himself in court for trial May 21, but failed to ap- pear and his bond was forfeited by the court. The bonding company then took up the work of finding him. Photographs were broadcast through this countrv and Canada. "Hell's Angel" First 2-a-Day Film in N. W. Seattle — With all the fanfare, lights, color and noise of a Hollywood first night, "Hell's Angels" had its premiere at the Fox here. For the first time in its history, Fox West Coast introduced a two-a-day reserved seat policy in the Northwest, and the picture plays here on that basis under the personal supervision of Sid Grauman. A last-minute decision reduced the top to $1, instead of $1,50, as originally scheduled and adver- tised. An air parade of 20 army, navy and civilian planes marked the opening o." the film here. Jean Marlowe, feminine lead. with several of the aviators who appeared in the film, were making personal appear- ances on the Fox stage. Mayor Frank Ed- wards appeared as master of ceremonies at the opening performance. Following the first show, a hotel staged a "Hollywood Ball" in honor of Miss Marlowe. A large screen, additional sound appara- tus and special effect machines have been installed in the Fox for this showing, 1>\ a staff of five Hollywood technicians asso- ciated with Grauman and Howard Hughes' production staff. July 26, 19 3 0 Motion Picture News 45 Pictures Hailed As $2,000,000,000 Business Giant Motion pictures have grown from a mere idea to a two billion dollar industry in less than thirty-five years, according to a new study of the industry which has just been released by Halsey, Stuart & Co., invest- ment bankers, who have been active in fin- ancing the industry. Weekly attendance at theatres of 115,000,- 000 — almost equal to the population of the United States — an investment in theatres and exhibition equipment of $1,250,000,000, and an expenditure of approximately $125,- 000,000 annually in the production of pic- tures, are other figures cited by the review to show the present position of the industry. Transition from the silent picture to the present sound picture was one of the most rapid moves ever made by an industry, the change, calling for more than $500,000,000 in new capital, being made within the space of a single year. A Giant of Business Commenting on the present position of the industry as one of the giants of the modern business world, the study points out the excellent business basis on which this pleasure industry is organized, saying : "Although still youthful, the industry has shaped itself along the accepted lines of business organization. Since the advent of the big feature programs in 1914, produc- tion has been systematized until the making of a picture has become an impressive ex- ample of industrial efficiency. "Accounting and other control devices have been worked out to meet the situations that were peculiar to this industry. The budget system for cost control in film man- ufacture has proved as dependable in the motion picture business as elsewhere. It is to be remembered that important and ex- pensive films are sold well in advance of delivery. Many of those pictures, in fact, are contracted for before production is be- gun. Consequently, the film companies know fairly well what the revenue from them is going to be before the filming ac- tually gets under way. Under this plan of operation, production budgets become high- ly significant, and there is real incentive for cost control. Practices Being Revised "Sound inventory methods, balance sheet standards, and contract forms equitable to both buyer and seller were serious problems of the industry in its earlier years. Satis- factory solutions have been found long since, however, and the business methods and practices of the industry are constantly be- ing revised in order to bring them into line with modern conditions. "One strong feature of motion picture accounting policies is the practice among the leading producers of writing off the en- tire value of films within twenty-four months after their first release. Approxi- mately 85 per cent of their cost is charged off during the first year. This is done re- gardless of earnings, or the prospects for continued revenue. When it happens that a film has a long earning life, or proves to have a re-run value later on, the revenues beyond the first two years, aside from dis- tribution costs, are all profit." Terry Ramsaye Newsreel News No newsreel is complete, as every fan knows, without such standbys as the launching of a ship, a parade, the King of England opening Parliament, etc., etc. Therefore Terry Ramsaye, editor of Pathe's Audio Review, has filled a long-felt want by issuing a "Perpetual News- reel," which he terms a "durable standard newsreel guaranteed good without change forever." It is shown in the cur- rent Audio Re- view, and has the following line-up, as explained by Terry: "The best brands of outstanding news of all time is herein presented, inchid- ing: Parade — a march of the order of Whoever must be covered in pictures; a perfect specimen of Launching; Baby Parade at Raspberry Park; Fire! Fire! a hardy newsreel perennial; Parlia- ment, the standard annual foreign event as King does "opening" stuff; Bathing Girl Contest, indigenous to Florida, California and Atlantic City; Naval Hurrah, a very hardy specimen of Battleships at Sea; Baby Item, big human flicker filler; Pike's Peak Climb — see Colorado and motor industry ads; Ski Jump (a Scandinavian neces- sity for any newsreel); West Point, or how many screen appearances make a cadet a second lieutenant; Easter Parade, Fifth Avenue high hat seas- onal; and Ship News, down the gang- plank or up the gangplank — who knows?" Famous to Build Canada* s Largest House at Toronto Toronto — Famous Players Canadian Corp. has awarded the contract for the de- molishment of no less than 26 stores and dwellings in the downtown section to make was for the construction of the picture house announcement of which was made more than a year ago. Construction work will start in the fall. The plans have been drawn by Murray Brown, Toronto archi- tect. The house will be the largest and most elaborate theatre in Canada, it is stated. Rosenwald "U" Assistant Western Sales Manager G. E. Rosenwald has been appointed as- sistant western sales manager of Universal, with offices in New York. Rosenwald, who was formerly west coast division manager for Universal, became ill about a month ago and was given leave of absence. On recov- ering he was appointed to his present office as assistant to Harry Taylor, western sales manager. Contract for Waldemar Young Hollywood — Waldemar Young, scenarist, has been signed by First National for a long term. His most recent work as a staff writer has been on the continuity and dia- logue of "Captain Blood," from the novel by Rafael Sabatini. This picture will be directed by Frank Lloyd. Universal Fan Mail Doubled By Sound Films That prerogative of the theater patron which expresses itself in the tons of fan mail dumped onto the desks of studio execu- tives every week is being exercised as never before, according to Carl Laemmle, Jr., chief executive of the Universal studios. Whether it is the advent of talking pictures that has stimulated the fan's critical im- pulses or whether the custom is infectious and has spread in the manner of an epi- demic, the Universal organization considers less important than the problem of giving proper attention to the phenomenon. The fact that a sharp increase in fan mail volume has been noted since the arrival of sound pictures indicates to Universal officials that it has been stimulated by the talking- film. An average day in 1927 brought to the mail secretaries at Universal between 800 and 900 letters, including those to stars, di- rectors, officials and others. Today this volume runs nearly 1,500 per day. Com- paratively few of these are anonymous, and the general tone of the criticisms and com- ment is more intelligent and sincere than that of two or three years ago, according to Laemmle. Fitzgibbons Introduced To Canadian Managers Calgary, Alta. — Introduction of J. J. Fitz- gibbons as director of theatre operations of Famous Players Canadian Corp. to prac- tically all managers of the theatre chain in Western Canadian cities from Port Arthur to Vancouver took place at a conference here Wednesday with H. M. Thomas of Winnipeg, Western Division general man- ager, in the chair. Announcement was made following the meeting that policies of the Canadian company had been discussed. More than 50 managers, representing 60 Famous Players' houses in the western cities, attended the conference at which John Balaban of Paramount Publix was present. Ten managers were present from Winnipeg, this being the largest representation from any one city, and they included H. M. Thomas, Walter F. Davis, Franklin L. Wil- lis, Charles Weiner, Ray F. Kershaw, W. B. Novak, M. O. Fields, Charles Dilley, Frank Kershaw and Ernest McLeod. The Calgary conference took the place of the western convention, which was origi- nally scheduled to be held at Banff on August 5, and after the all-day session Fitzgibbons left for the East to attend the meeting of the eastern division at Toronto July 31. Establishing Cleveland Office Cleveland — Sid Knapman of Los Angeles has the Ohio state distribution rights to "Mawas," Bowes production, and is estab- lishing a local office to handle bookings in this territory. Schnitzer Sails Soon Joe Schnitzer, Radio Pictures' president, sails for New York in a couple of weeks. He now is in Switzerland. 46 Charges U. S. Is Crushing British Film Industry London — American distributors are using their powerful hold upon distribution in England to squash the development of the British industry, Geoffrey le Maurier, Lib- eral member, charged in the House of Com- mons in introducing an amendment to the film quota act. The proposed amendment provides that to be called a British production, 75 per cent of a film must be produced on British soil at a cost of not less than $60,000. "The 1927 bill," he said, "was aimed at establishing the British film industry on a permanent basis. It not only failed of its object but aggravated a still more difficult situation, namely, control of film distribu- tion in Britain iby United States firms, who are using their power with the deliberate object of squashing the development of the British film industry by accepting only low grade, low quality British films, thereby giving to such British films as are produced a reputation of being bad and wicked." DeForest to Give Time To Television Research Planning to devote all his time to labora- tory work, Dr. Lee DeForest on Jan. 1, will transfer his headquarters to Califonia, where he says the climate is superior for radio experimental operations. Sound pic- ture recording and reproduction and televi- sion are to occupy DeForest's attention prin- cipally. M o t i o n Picture News Television Shows in Few Weeks in London House London — Within a few weeks, a West End theatre will install Baird television equipment and begin regular television pre- sentations. Bernstein Going Abroad Joseph E. Bernstein, veteran Jersey City exhibitor, sails July 25 for Rotterdam. Warner Due Aug. 5 Harry M. Warner is expected in New York Aug. 5 from Europe. "Dixiana" Looks Good Radio's first special for the new season looks good to Walter R. Greene, West Coast correspondent for Motion Picture News, who caught the picture at its Los Angeles opening on Tuesday and telegraphed the review appearing on page 60. Also, in this issue, reviews of Al Jolson's last for Warners, "Big Boy," "The Way of All Men," "On Your Back," "On the Make," "Rain or Shine," "Hell's Island," "One Mad Kiss," "The Big Shot," "Manslaughter," "Firebrand Jordan," and "Rough Waters." You'll find 'em all beginning page 60. Wins First Point In Squabble Over Sharkey Pictures Philadelphia — Harry W. Eilperin, of New York, won the opening battle in his fight with seven distributors in U. S. District Court here when Federal Judge J. Whitaker Thompson granted a temporary injunction preventing the distributors from showing pictures of the Sharkey-Schmeling fight, for which Eilperin claims to have purchased the rights. He asks that heavy damages be paid him for alleged infringement of his rights and also that a permanent injunction be granted against the distributors. Attorneys for the defendants claim that Eilperin is entitled to no damages because under the interstate laws he could not have shown the pictures in Pennsylvania himself. Temporary injunc- tions were granted against the following Philadelphia distributors : Philadelphia Film Exchange, Masterpiece Film Attractions, Louis Korson, Louis W. Kellman, John Hennessey, David Segal and Michael Siegel. M-G-M Invading China; Plan Two New Exchanges With formation of Metro-Goldwyn-Mayer of China, that company will open its own exchanges in Shanghai and Hong Kong under supervision of F. V. Chamberlain, who handles all of the Far East. M-G-M has been selling its product via the Hong Kong Amusement Co. until now. A Merchandising Opportunity Hollywood — Radio has something unusual in "Dixiana." It is a combination of the various forms of presentations, having "a little of everything" with which to make a bid for box-office intake. Comedy galore. some line spectacle, a dash of operetta and melodrama and some pathos to balance it as an all-around entertainment, which prob- ably will be unique. They've spent dough, plenty of it, in bringing out this new attraction, but the Radio production forces certainly have in- jected showmanship (and it should be capped) into this new picture. Done against the background of New Orleans, with its colorful Mardi Gras, the picture has mani- fold angles of selling. Put over right, this picture should be a real box-office bet. After "Rio Rita," Bebe Daniels, Bert Wheeler and Robert Woolsey are names to conjure with. Showmen everywhere will find real de- light in "Dixiana." It has a wealth of mer- chandising angles which should result in some exploitation innovations when the pic- ture starts making the rounds.— Charles E. Lewis, chairman and editor. Motion Picture News, Manager's Round Table Club. July 2 6 , 19 3 0 Western Canada Shows Spurt in Theatre Building Winnipeg — Despite talk of a building lull, there are indications of considerable theatre building activity in Western Canada. Three theatres are under construction in various cities and five in Winnipeg alone are under- going extensive alterations. A Winnipeg syndicate is erecting the erected at Saskatoon, Sask., measuring 50 by 130 feet, by the Roxy Theatre Co., of which N. Rothstein of Winnipeg is presi- dent. Famous Players is building a new Ross- land Theatre at Rossland, B. C, to seat 700 people. A Winnipeg syndicate is erecting the Academy, a suburban house, in Winnipeg. Alterations are under way at the follow- ing Winnipeg houses: R-K-O Capitol, Strand, Dominion, Gaiety and Walker. Gordon C. Hovvden has taken a five-year lease on the Dominion theatre and will re- open it in August after changes are made. Increased License Fee For Tent Shows Sought Seattle — Increased license fees for tent and carnival attractions will be levied by the Seattle city council and license division, if a plan recently proposed by a committee of the Allied Amusements of the Northwest is favorably accepted. James M. Hone, sec- retary of Allied Amusements, is now con- ferring with the city attorney's office and the license division relative to the matter. It is hoped to raise the fee to a point where the little traveling tent shows will find it unprofitable to open up in the larger centers of the territory. Doran Gets Paramount Scenario Post in East D. A. Doran, Jr., formerly associated with Pathe and Columbia, is newly appointed scenario editor at the Paramount New York studio. His work will include both the selection of stories and the assignment of individual writers. After Burkan's Scalp Declaring that under his regime the dis- trict has had what virtually amounts to absentee leadership, his district Democratic Club is demanding retirement of Nathan Burkan as district leader and member of the executive committee. Renews Loretta Young Pact Hollywood — Loretta Young has signed a long term contract to appear exclusively in First National pictures for a period of years. She now is playing the lead in "Kis- met," starring Otis Skinner. Wilson Back with Carewe Hollywood — Harry Wilson, former press agent lor Edwin Carewe and United Artists, lias returned to the Carewe fold again as personal publicity purveyor for the director. July 26 , 19 3 0 Motion Picture News 47 Stop Us If Were Wrong THANK Pat (National Screen Service) Garyn for this one: "If you and I swap a dollar we each have a dollar, but if we swap an idea, each of us has two ideas." * * * Glcndon Allvine, advertising and publicity chief at Fox, may well be proud of the ex- hibitors' date book he recently completed. It's a real help for any showman. * * * Beatrice Lillie, who has completed "Are You There?" for Fox, is arriving in New York Sunday. She is slated to sail for England soon. * * * Kay Brown, scenario editor of Radio Pic- tures, has left New York for London, where she will contact President Joseph I. Schnitzer. She will visit Paris and Madrid during her trip which will take about a month. * * * Cliff Work, manager of the Orpheum at San Francisco, staged an extensive campaign for premiere of "Dixiana," which opened on Tuesday. A number of innovations and bally- hoos marked the elaborate exploitation which Work employed. * * * Lee Moron is completing his one thousandth picture. It is "Pardon My Gun," new Pathe western. Warners are planning reverse English on "Illicit," comedy drama just acquired from Robert Riskin and Edith Fitzgerald. It will be produced first as a picture, after which it will be offered as a stage play. * * * Herb (Pathe) Maclntyre, efficient West Coast division sales chief for Pathe. certainly sweltered in New York's heat. Herb has gone native, since being moved to Los Angeles, after the great record he made as Minneapolis branch manager. The Tom Thumb golf craze and infantile paralysis are raising Cain with business on the Coast this season, Mack reports. * * * Incidentally, Herb's chief, Phil Reisman, will tell you that M. E. (Monty) Montgomery, who succeeded Mack at Minneapolis, is doing a splendid job on his first managerial assignment. * * * "Singing Bill" Callaway, Pathe's southern sales head, is another division chief who is in New York on circuit deals. Speaking of Pathe, Bert Reisman, a veteran salesman of the Los Angeles office, is as happy as a schoolboy over his new position with the foreign department. He's sailing next "week for Berlin, where he will be connected with sales work in various parts of Europe and Asia. Floral Note Hollywood — William Haines threw a party last week for Beatrice Lillie, Bebe Daniels and other prominent girls around Hollywood. Billy bought no less than 5,000 gardenias and a houseful of orchids for decoration purposes. This was the first Holly- wood party where gardenias and or- chids replaced the pansies. Bgwiwfi"1111!1 " '.' iiiiiiiimiiiwiij 'Thai's great! We'll censor it." — Dartmouth ]ac\-0-Lantern. BACLANOVA, Russian actress now under contract to Fox, is going into temporary retirement to await the visit of Mr. Stork. Entertaining a coupla Hibernians was the word at Jack (Fox) Sullivan's office. Pat Garyn and Jack Fier ivere the parties of the second part. * * * Incidentally, it's somewhat of a relief to watch the quiet, orderly way Sullivan works. No bustle or confusion, but a steady hitting of the ball — it goes a long way in explaining Jack's rapid rise in the Fox organization. * * * Frank Prendergast, veteran secerlary to Joe Johnson, former New York park commissioner, who noxv is with Fox, certainly is shoii speed in adapting himself to film business. * * * Graham McNamee, talking reporter for Uni- versal's Newspaper Reel, dramatizes events in the company's feature, "The White Hell of Pitz Palu." A friend of Pat Garyn went out and bought himself a snooty roadster the other day. So Garyn turned right about and annexed a very sassy Cadillac phaeton in blue. The Jersey countryside now turns to look when Pat passes through. * * * "Country boy zisits the big city." Jack Fier. Los Angeles and Southern Cali- fornia rep for National Screen, in New York on Iiis first visit since .... * * * Midsummer mysteries : Why was Jimmy Grainger day-gazing on the 44th St. side of the Paramount Building the other P. M.? * * * , Midsummer divertissements: Sam Morris trying to grab some air from his office on the seventh floor of the Warner building. * * * "Bill" Saal occupies what is probably the most popular office in the Paramount building. Bill is chief booker for Publix and keeps sales managers cooling their heels in the outer of- fice like nothing at all. LOUIS MAYER is wheeling one of tnose 16-cylinder Cadillacs around town. And, unlike all other prominent producers out here, L. B. drives himself — eliminating the regula- tion chauffeur. * * * Carl Laemmle is looking forward to arrival of his first grandchild within the next few months. Stork is expected at home of the Stanley Bergermans. Quick decisions for which he is noted took friends of rial Skelley, film and stage star, off their feet at Rochester, N. Y., when he suddenly decided to take a day off from a golf tournament in which he was competing in New York and fly to Rochester. Skelley walked into the office of Jay Golden, manager of the R-K-0 Palace, four hours after he had taken off from New York, flying his own plane. He stayed only long enough to see part of the show and then took a night's sleep, rle was off to the tourney at 7 o'clock the next morning. * * * Warners have purchased picture rights to "Jack Daws Street," recent novel by Harriet Henry. Donald Davis of the Jerry Mayer office completed the arrangements. * * * Not in the navy, but what a penchant for sailor togs ! That's the way Charlie Einfeld dresses down at the beach house for the sum- mer. He's a picture. * * * Ambidexterous: Harold B. Franklin dictating while the radio supplied by Jim Ryan delivered jazz music, eating breakfast and reading his morning newspaper. All at once, too. He planned to leave New York Thursday for the Coast. Another European appointment has been gar- nered by Paul Jones for many years Pathe News representative in France. He has been named special representative in tin executive a ,/, ity to supervise Pathe offices in Belgium. Switzerland, Italy, Holland, Portugal and Spain, and will continue to represent the News. $ $ $ The awful heat of Monday resulted in clos- ing of the Nezv York Paramount offices. * # * Bebe Daniels is to be a bridesmaid when Mrs. Mae Sunday, divorced wife of Bill Sun- day, Jr., is wed in Los Angeles. * * * Jesse Lasky, Jr., after an extended trip abroad, has arrived in Hollywood to become assistant to Geoffrey Shurlock, in charge of the foreign production department at the local Paramount studios. * * * New term contracts signed at Paramount studios during the past week include : Howard Bretherton, Norman McLeod and Busby Berk- ley as directors ; Charles Starrett, Dartmouth athlete, as a featured player; Skeets Gallagher as a featured player, and Jack King as a com- poser. Arthur Johnson, formerly with Irving Berlin also joins the music staff. Rush Order They are telling a story of a promi- nent producer who telephoned an agent and said: "What we need in our scenario department are several geniuses. Round up several tonight so that I can interview them tomor- row."— Harrison Carroll in L. A. Her- ald. 48 Motion Picture News July 26, 19 3 0 Production Trims Costs; Result of Overseas Dropoff {Continued from page 43) ing up the record figure, but that Chevalier's first picture gave Paramount the same gross in the first 16 weeks' run in the company's house in Paris alone. This accomplishment, with up- to-date theatres spotted throughout the various buronean cities, can easily be repeated on many pictures, and would give American producers greater foreign returns than ever dreamed of previously, he feels. May Use Special Process Another method of foreign production ad- vanced— and now reported under serious con- sideration by several companies — would utilize the "Dunning process," a system which is being used by nearly all coast producers at the pres- ume. Via the Dunning process it would be possible to photograph all the sets, both in- teriors and exteriors that are constructed for the regulation talker in the local studio and then interpose the Spanish, German, French or other actors into these sets in the foreign studios — with dialogue and sound effects re- corded abroad. This method would require only small studio space, a cast duplicating those characters used locally, and the regulation sound equipment for recording the dialogue. According to report, the Dunning process meth- od would allow production of various foreign versions for comparatively little expense per version. Fox has definitely decided to produce all foreign versions in local studios, and it is un- derstood that company policy is decidedly against any production abroad at this time. Foreign production on the coast is currently confined to three companies, M-G-M, Para- mount and Fox. Complete resume by com- panies follows : Paramount has produced three Spanish ver- sions with Spanish players : "Slightly Scarlet," "The Benson Murder Case," and "Grumpy." Spanish version of "The Sea God" is now in preparation. French versions of "Slightly Scarlet" and "The Little Cafe" have been com- pleted. No German or Italian versions have been considered up to this time. Studios Busy M-G-M has completed German versions of "Sunkissed," "Monsieur Le Fox," and "Olym- pia," and is currently preparing similar ver- sions of "Anna Christie" and "Trial of Mary Dugan." This organization has also made French versions of "Unholy Night" and "Mon- sieur Le Fox" ; and Spanish versions of "Free and Easy," "Monsieur Le Foxe" and "Olym- pia." Buster Keaton is currently working on the Spanish talker of "Forward March," and M-G-M is also preparing Spanish dialoguers of "Mr. Wu," and "Madame X." Fox's foreign talker activity has so far been confined to Spanish versions of "One Mad Kiss," "Common Clay" and "Friendship," with preparation now under way for versions in French and German. United Artists has ignored the foreign dia- logue angle entirely in various versions. Ex- periments on German version of "Lummox" was not considered successful, as the picture was admittedly spotty and not a standout. United Artists is covering the foreign market through insertion of titles for dialogue and description, with song numbers retained, and musical synchronization added. Warners did various experimenting with short reel subjects in German, French and Spanish, and produced a Spanish version of "The Bad Man." All further preparation on foreign dialogue pictures has been suspended Maybe It's Hunger Prison scenarios are becoming so common in the talkies that soon the way to tell a Hollywood star will be by that hunted look. — N. Y. Evening Post. pending decisions of company executives in the East. It is expected that Warners will even- tually produce foreign versions both locally and abroad. RKO, aside from making Spanish and Ger- man voice-dubbed versions of "Rio Rita" and "The Case of Sergeant Grischa" some months ago, has done nothing further in the foreign version field, and has no definite plans for the immediate future along those lines. I niversal has done much in experimenting with the policy of voice-dubbing and synchro- nizing German and Spanish versions of talker features. German synchronized versions were made on "Broadway," "Eric the Great" and "Show Boat." Spanish-dubbed versions were turned out on "Broadway" and "Shanghai Lady" ; and nine separate foreign versions were made on "King of Jazz," with a special mas- ter-of-ceremonies speaking in each version. The nine versions were German, French, Spanish, Portugese, Japanese, Swedish, Italian, Hun- garian and Czecho-Slovakian. At present, Uni- versal is preparing a German talking version of "All Quiet on the Western Front" by a spe- cial process which utilizes the players in the picture, with voices matched in by dubbing which gives perfect results, according to re- port. Pathe Moving SSowly Pathe has done little actual work in foreign dialoguers. The company is making Spanish versions of four two-reel comedies, and already has produced Spanish voice-dubbed talkers of "Her Private Affair" and "The Grand Parade." Pathe got away from the general procedure in voice-dubbing with these pictures, however, by inserting a prologue that introduced the players who would talk in Spanish for the principal players in the picture. This attitude was taken in order to make certain that the Spanish audi- ences, when viewing the picture, would not feel they were being fooled deliberately by the voice substitution. Pathe intends to proceed similarly with a Spanish version of "Swing High," with all the regulation songs retained as sung in English. Tiffany has done nothing with foreign ver- sions locally, although plans have been made for the production of Spanish, French, Ger- man and other language versions of "Jour- ney's End" in each country abroad. Details of this production are being handled by Tiffany's affiliation in England that holds a half interest in "Journey's End." Columbia is another company that has ig- nored the foreign version proposition, in so far as features are concerned. Nothing has been done so far to definitely outline the com- pany policy of foreign talkers, although a series of Eddie Buzzell short comedies w'ill be made for Spanish and German audiences through the introduction of a master of ceremonies talking a la lecturer throughout the picture. A La Esperanto Oxford, England — Talkers as a means for furthering adoption of Esperanto as an auxiliary language are expected to be one of the chief subjects of discussion at the twenty- second Universal Congress of Espe- ranto, to be held in connection with an Esperanto Summer university course Aug. 2 to 9. Language experts from various parts of Europe are slated to attend. Independents Not Out, Government Report Reveals (Continued from page 39) large-scale economies; but big business has no copyright on profitable methods, and mere bulk is by no means necessarily synonymous with efficiency. Waste Must Be Cut "Evidence is beginning to accumulate to show that the answer to some of our gravest prob- lems of distribution lines in the curtailment of unnecessary costs, in the performance of the retail merchant's functions. Our studies have demonstrated that in many cases the profits in his field, which is the last and often the most crucial stage in our distribtuion process, are being lost through wasteful and unnecessary practices, such as the accumulation of "dead" stock, the soliciting of unprofitable customers,, the striving for volume of business without regard to costs, the use of uneconomic credit practices or excessive delivery service. "These are wasteful practices which, as a rule, the larger operators avoid. There are many examples which show that the indepen- dent merchant who will adapt these principles- to his own business, retaining at the same time those features which make his store peculiarly a service institution to his neighborhood, does not need to fear competition from any source. "However, both the manufacturer and the distributor should remember that in the last decade business in this country has changed from a seller's to a buyer's market. The con- sumer no longer finds it necessary simply to- accept the goods which are offered him. "The successful manufacturer or merchan- diser will find it necessary to study the con- sumer demands and preferences of his par- ticular market if he would succeed in perform- ing his proper function of providing needed commodities and services for his community. "There is in the maintenance of this type of merchandising a social problem of great im- portance. Our nation is built upon the indi- vidualism of our people — upon their initiative and their service to the community. "There is a recognized place in the com- munity for the independent business man who conscientiously strives to meet this need, and the services in the Department of Commerce were established to aid him in the attainment of that end." Three D visions Direct ERPl Service Engineers Three national divisions, in which are 13 district units are provided in the line-up of the service department of Electrical Re- search Products, completed by J. S. Ward, service manager. The three regional general service superintendents are : P. T. Sheridan, eastern; A. J. Hodges, central, and N. A. Robinson, western. J. C. Benjamin is branch office superintendent of Service ; D. C. Hickson, service planning superinten- dent ; T. K. Glennan, assistant general serv- ice superintendent and H. W. Miller, super- intendent of special service. Ohio Showman Hurt Cleveland — Martin Brown, owner and manager of the New Lorain theatre, suf- Eered a dislocated shoulder and internal bruises when a street car rail: into; his auto* mobile last week. July 26, 19 3 0 Motion Picture News 49 Chi Box-Offices, Despite Heat, Do Smash Business Limited The strangest thing I ever saw was an invitation to a Hollywood party reading, "Admit Bearer and One Hus- band."— N. Y. Mirror. Baltimore Gets a Real Kick Out of 1st Chaney Talker Chicago — With the thermometer above 95 on two occasions during the past week, and with Loop competition the strongest it has been in months, box-office grosses here were sensational for the seven-day period. The take in several Loop houses was better than during the best fall and winter periods, and standouts were the rule in these spots almost daily. The Oriental was the week's surprise. This B. & K. house which, in recent months, has been in the red as often as not, went to a magnificent $60,600 (170%) with "Our Blushing Brides" (M-G-M) as the feature. The house topped its big brother, the Chi- cago, by $1,000, in spite of a splendid busi- ness week at that house. In consequence, B. & K. held "Blushing Brides" for its sec- ond week at the Oriental, only the second time in the history of the house a picture has been thus complimented. "The Big House" (M-G-M), which es- tablished a new house record at McVickers two weeks ago, continued at a remarkable pace; finishing its third week at $40,300 (150%), and was held for the fourth. The Chicago, with "So This Is London" (Fox), stepped off a nice box-office tune at $59,- 400 (135%). Credit is due here, as the absence of any outstanding stage name makes the draw clearly the picture's. The United Artists was in the important money with "Song o' My Heart" (Fox) holding steady at $25,400 in its second week. The picture continues for another week. The Roosevelt, completing the B. & K. Loop quintet, was also a money house in its fourth week of "With Byrd at the South Pole." The gross, considerably stimulated by the presence in the city of Admiral Byrd dur- ing the early part of the week, was $20,500 (100%). Other money spots were the Woods with "Lawful Larceny" (Radio), which grossed $17,200 (150%) in its first week; the Gar- rick in its third week of "All Quiet on the Western Front" (Univ.) (seventh week in the Loop), which took $10,200 (125%); the Castle in its second week with "Ingagi" (Indie) (eleventh week in the Loop), which took $5,500 (185%). Two other houses showed improvement over recent weeks in spite of the heat and the strong competition. They were the State-Lake, which grossed $23,800 (90%) with "The Flirting Widow" (F. N.), the feature, and Warner's Orpheum, which did $5,400 (90%) with the second Loop run of "Devil's Holiday" (Paramount). Estimated takings : "INGAGI" (Indie) CASTLE— (300). 60c, 2nd week here, 11th in Loop. Other attractions: Univ. newsreel. "The Sea Bat" (M-G-M) scheduled to replace this after one more week. Gross: $5,500. Rating: 185%. "SO THIS IS LONDON" (Fox) CHICAGO— (3,940), 35c 85c, 7 days. Other attrac- tions: stage show, orchestra, comedy, newsreel, nov- elty short. A big week here — within two grand of the gross hung up during Will Rogers' personal ap- pearance week. Draw entirely the picture's. Gross: $59,400. Rating: 135%. "ALL QUIET ON THE WESTERN FRONT" (U.) GARRICK— (1,259). 50c-75c, 3d and final week here; 7th Loop week. House had picture without a pro- tectional clause and aired it in spite of its nice gross the minute Universal gave it to the big outlving houses. Gross: $10,200. Rating: 125%. "THE BIG HOUSE" (M-G-M) McVICKERS— (2,284). 35c-85c, 3d week. Other at- tractions: Comedy, newsreel, musical short. Sensa- tional grosses for this picture which established a Clara's $10,925 Top in Omaha; Weather Sizzles Omaha — With good stage support, Clara Bow's "Love Among the Millionaires" (Par.) at the World led the town for a 115% week, which counted up to $10,925. Record breaking heat continued. "Journey's End" (Tiff.) brought- the Paramount another 100% week, but the $8,000 was less than the picture could have done under cooler circumstances. "Mid- night Mystery" (Radio) and Boyd Senter, former local musician, favored the Orpheum to the extent of $14,500. Just 100%. State dropped below par for the week. "Dangerous Nan McGrew" (Par.), first three days, netted but $1,890 (90%). Last half, "Captain of the Guard" (Univ.) also dropped to 90% for $2,025. "LOVE AMONG THE MILLIONAIRES" (Par.) WORLD (Para-Publix)— (2,500), 25c-60c, 7 days. Other attractions: Billy Meyers and band, four Pub- lix acts and Paramount news. Gross: $10,925. Rat- ing: 115%. "JOURNEY'S END" (Tiff.) PARAMOUNT (Para-Publix)— (2,900), 25c-50c, 7 days. Other attractions: "Artie Antics" (Tiff.), Para- mount news and organ. Gross: $8,000. Rating: 100%. "MIDNIGHT MYSTERY" (Radio) ORPHEUM (R-K-O)— (3,000), 25c-60c, 7 days. Other attractions: Boyd Senter and three R-K-0 acts, Pathe news and shorts. Gross: $14,500. Rating: 100%. "DANGEROUS NAN McGREW" (Para.) STATE (Para-Publix)— (1,200), 25c-40c, 3 days. Other attractions: Universal News and shorts. Gross: $1,890. Rating: 90%. "CAPTAIN OF THE GUARD" (Univ.) STATE (Para-Publix)— (1,200), 25c-40c, 4 days. Other attractions: Universal news and shorts. Gross: $2,025. Rating: 90%. new house record here. Good for another week and maybe more at this pace. Gross: $40,000. Rating: 150%. "ROUGH ROMANCE" (Fox) (2nd time in Loop) MONROE— (962), 25c-40c. 7 days. Other attrac- tions: 30 minutes of newsreel. Gross: $2,900. Rating: 55%. "OUR BLUSHING BRIDES" (M-G-M) ORIENTAL— (3,900), 35c-85c, 1st week. Other at- tractions: Comedy, newsreel, stage show, organ. Nearly a record and biggest figure for this house in a long time. Picture he'd for a second week (only the second time in history of the house this has been done). All picture's draw, with no strong stage at- traction. Gross: $60,600. Rating: 170%. "THE DEVIL'S HOLIDAY" (Para.) (2nd time in Loop) ORPHEUM— (762), 25c-50c, 7 days. Other attrac- tions: Univ. newsreel, 3 Vitaphone acts. Good busi- ness considering the competition. Gross: $5,400. Rating: 90%. "SHOOTING STRAIGHT" (Radio) PALACE— (2,509), 35c-85c, 7 days. Other attrac- tions: Vaudeville, comedy, newsreel, musical short. Loop competition hurt here. House takes "Danger- ous Nan McGrew," first Paramount product to play here, next week. Gross: $16,200. Rating: 75%. "WITH BYRD AT THE SOUTH POLE" (Par.) ROOSEVELT— (1,591), 35c-85c, 4th week. Picture held up well, after a visit from Admiral Byrd. Will close in mid-week for a total of five weeks. Gross: $20,500. Rating: 100%. "THE FLIRTING WIDOW" (F. N.) STATE-LAKE— (2,776), 35c-75c, 7 days. Other at- tractions: Vaudeville, comedy, newsreel. Improved over recent weeks in spite of the handicaps current. Gross: $23,800. Rating: 90%. "SONG O* MY HEART" (Fox) UNITED ARTISTS— (1.700), 35c-85c, 2nd week. Other attractions: Comedy newsreel, novelty short. Picture holding up and giving the house its best business in months. Continues for a third week. Gross: $25,400. Rating: 125%. "LAWFUL LARCENV (Radio) WOODS— (1,166). 35c-75c, 1st week. Other attrac- tions: Comedy, newsreel. novelty short. Nice busi- ness makes this good for another week . "Hell's Tsland" (Col.) next. Gross: $17,200. Rating: 150%. Baltimore — Clear, temperate weather dur- ing the first four days of the week made business at the big theatres go along very well, but patronage dropped with a thud during the heat of Friday and Saturday. On the last day the thermometer registered 103 degrees. It appeared that every one wanted to hear Lon Chaney talk, for his first dialogue pic- ture. "The Unholy Three," at Loew's Stan- ley, went over like an armored tank, cut- ting about $20,500 from the pocketbooks of Baltimoreans and giving this house a rating of 117% for the week. This even beat Loew's Century, where "The Bad One," with Edmond Lowe and Dolores Del Rio was the attraction on the same bill with "Steel Blues," the stage unit, featuring Dave Schooler. Here the gross was figured around $19,500, which gives this, house a rating of 93rf . Down Lexington Street, two blocks away from Loew's Century, at the New, Edmund Lowe was seen in another picture, "Good Intentions," and gave this 1,500 seater a 55% rating with a gross of $5,500. Many considered "Good Intentions" better than "The Bad One." The first mentioned seemed to fit Lowe better. The popularity which has met the show- ing of "The Big House" was evidenced when it was shown during this week at Loew's Valencia, downtown, and at Loew's Parkway, uptown, simultaneously and pulled very big even though it had been shown at Loew's Stanley to big business for one week previously. At the Valencia it did $3,300, or 94%, while at the Parkway it went over the top with $4,700, or 107%. . Estimated takings : "THE BAD ONE" (United Artists) LOEW'S CENTURY— (3,221), 25c-60c, 6 days. Other attractions: Metrotone news, "Arctic Antics" (car- toon); "When the Wind Blows" (Our Gang M-G-M comedy); scenic; Western Electric film; Loew-Capi- tol stage unit, "Steel Blues," with Dave Schooler; orchestra; organ. Gross: $19,500. Rating: 94%. "THE UNHOLY THREE" (M-G-M) LOEW'S STANLEY— (3,654), 25c-60c, 6 days. Other attractions: Metrotone news, "Codfish Balls" (Ter- rytoon cartoon) ; "Moan and Groan" (Our Gang M-G-M comedy); organ. Gross: $20,500. Rating: 117%. "THE BIG HOUSE" (M-G-M) (.Shown simultaneously with the Park-vay Uptown after one week at Stanley.) LOEW'S VALENCIA— (1,500), 25c-35c, 6 days. Other attractions: Metrotone news; Pathe Audio Review, "The Fighting Parson" (M-G-M comedy). Gross: $3,300. Rating: 94%. "THE BIG HOUSE" (M-G-M) (Shown simultanenously at the Valencia Downtown after one week at Stanley.) LOEW'S PARKWAY— (1,092), 15c-35c, 6 days. Other attractions: Metrotone news, "The Stronger Sex" (Paramount comedy); "Hungarian Rhapsody" (United Artists' featurette). Gross: $4,700. Rating: 107%. "WHAT A MAN" (Sono Art) WARNERS' METROPOLITAN— (1,500). 15c-50c. 6 days, starting Saturday. Other attractions: "The Wedding of Jack and Jill" (Vitaphone colored film) ; silent Kinograms; organ. Gross: $3,300. Rating: 55%. "SHADOW OF THE LAW" (Paramount) KEITH'S— (3,016), 25c-50c, 6 days, beginning Fri- day plus a Sunday midnight show. Other attractions: "The New Waiter" (comedy); Universal news; Ter- rytoon. Gross: $5,200. Rating: 65%. "GOOD INTENTIONS" (Fox) NEW— (1,500), 25c-50c, 6 days. Other attractions: Fox Movietone news, "The Trumpeter" (Van Buren novelty); "The Beauties" (Pathe comedy). Gross: $5,500. Rating: 55%. "HER UNBORN CHILD" (W. P. Films) AUDITORIUM— (1,600). 25c-50c, 6 days. Other at- tractions: Universal news, "Bombay" (Trio travel picture and lecture). Gross: $2,025. Rating-: 55%. 50 Motion Picture News J uly 26, 1930 "Let Us Be Gay" Tops Big Week At Providence Providence — Remarkable business for such a hot week was experienced by Provi- dence exhibitors, indicating that the public will go for exceptional bills even when the mercury hits 95 and up. Loew's State rung the bell for $23,000, which is about 115%, with "Let Us Be Gay," while the R-K-0 Victory with "King of Jazz" also clicked in high for better than $10,000. Paramount with "Son of the Gods" broke its opening week record with $18,000 in the bag, while the Majestic, showing "Golden Dawn," was strong at $9,000. The grosses are exceptionally large when one considers that the week was one of the hot- test on record. Estimated takings : "KING OF JAZZ" (Universal) R-K-O VICTORY— (1,600), 15c-50c, 7 days. Other attractions: "Who's Got the Body," Pathe Sound Mews. Gross: $10,200. Rating: 110%. "SON OF THE GODS" (F. N.) PARAMOUNT— (2,300), 15c-50c, 7 days. Other at- tractions: "Radio Riots," "His Honor the Mayor," Paramount Sound News, Joe Alexander, organlogue. Gross: $18,000. Rating: 120%. "GOLDEN DAWN" (W-B) MAJESTIC— (2,400), 15c-50c, 7 days. Other attrac- tions: "Going Places," Paramount Talking News. Gross: $9,000. Rating: 90%. "LET US BE GAY" (M-G-M) LOEW'S STATE— (3,800), lSc-50c, 7 days. Other attractions: "Hog Wild," "Campus Favorites," Hearst Metrotone News, Sportlight, organlogue. Gross: $23,000. Rating: 115%. "WILD COMPANY" (Fox) R-K-O ALBEE— (2,300), 25c-75c, 7 days. Other at- tractions: Five acts of vaude headed by Buster and John West. Gross: $9,000. Rating: 85%. Byrd Film Shows Strength in Run At Oklahoma City Oklahoma City — Admiral Byrd's South Pole trip rated plenty attention here and the film record of the journey was given a rous- ing send-off by "The Oklahoman." The newspaper accorded the picture a rating of five stars, the highest ever given a picture here, and this helped step up the gross of the Criterion to $9,000. How strong the public went for the film is reflected in the fact that nine grand is a rating of 150% for the Criterion, and chalking up such a record in the face of very hot weather is real achievement. "Ingagi" drew well in its second week at the Empress, while Clara Bow's "Love Among the Millionaires" at the Capitol took in $6,000 for a rating of 110%. Estimated takings: "WITH BYRD AT THE SOUTH POLE" (Para.) CRITERION— (2,000), 25c-50c, 7 days. Other at- tractions: Paramount Sound News, Paul Ash in "At Home" (Paramount novelty), Jean Boydell in "I'm a Wild Woman," noveltv. Gross: $9,000. Rating: 150%. "WILD COMPANY" (Fox) LIBERTY— (1,800), 25c-50c. 7 days. Other attrac- tions: Movietone News, Mickey Mouse in "Jungle Rlivthm." Gross: $6,000. Rating: 12 "INGAGI" (Congo) !■ MPRESS il,200). 25c-50c, second week. Other at- tractions: Universal News, Educational comedy. Gross: $7,000. Rating: 125';. "SUNNY SKIES" (Tiffany) ORPHEUM— (1,500), 25c-50c, 4 days. Other attrac- tions: R-K-O vaudeville, presenting Tim Ryan and Irene Nooblett; The Dakotas; Henry Santrey, com- manding his Soldiers of Fortune; Kinograms. Gross: $3,100. Ratinu: 1 "KATHLEEN MAVOURNEEN" (Tiffany) ORPHEUM— (1,500). 25c- 50c. 3 days. Other attrac- tions: Kin I'anchon & Marco's "Not Domi- noes Idea. Gross: $3,000. Rating: 95';. THE MO\ IE DOORMAN EXPOSED -College Humor Mil City Again Socked; "Song of Flame" Is Worst Minneapolis — Most of the Loop houses took it on the chin, with the State going into the cellar on a 65 per cent rating and gross of $15,500 with First National's "The Song of the Flame." Continued heat con- tributed to the general nosediving. The Minnesota took first money by chas- ing "Our Runaway Brides" into a rating of 80% and gross of $28,000. The Orpheum was a poor second. It showed "Not Dam- aged" to a take of $16,000, or a rating of 75%. The Century showed "The Unholy Three" to a gross of $8,100, which gave the house a rating of 80%. The Shubert, back- ing "The Primrose Path," exploited the sex angle and walked away with a gross of $5,000 and a rating of 75%. The Lyric offered "Children of Pleasure" and garnered $2,850 for its efforts and a rating of 90%. The Aster played "Crazy That Way," and made the turnstile click to $2,500, which was a 90% rating. Estimated takings : "NOT DAMAGED" (Fox) R-K-O ORPHEUM— (2,300), 35c-50c-75c, 7 days, 3 shows daily. Other attractions: Milton Berle and Berle and Revue heading five-act vaude bill. Gross: $16,000. Rating: 75%. "OUR BLUSHING BRIDES" (M-G-M) MINNESOTA— (4.025), 35c-40c-75c, 7 days, 4 shows daily. Other attractions: "Dancing Keys" (Publix stage show), overture offering, newsrcel. Gross: $28,000. Rating: 80%. "THE UNHOLY THREE" (M-G-M) CENTURY— (1,640), 30c-50c-75c, 7 days, 6 shows daily. Other attractions: Newsreel. Gross: $8,100. Rating: SO'; . "THE PRIMROSE PATH" (S. R.) SHUBERT— (1,500), 50c-75c, 7 days, 6 ehows daily. Gross: $5,000. Rating: 75%. "SONG OF THE FLAME" (F. N.) STATE— (2,300), 25c-35c-60c, 7 days, 4 shows daily. Other attractions: All-talking comedy, short features, newsreel. Gross: $15,500. Rating: 65%. "CHILDREN OF PLEASURE" (M-G-M) LYRIC— (1,238). 15c-2Sc-30c, 7 days, 6 shows daily. Other attractions: Newsreel. Gross: $2,850. Rating: 90%. "CRAZY THAT WAY" (Fox) ASTER— (812), 20c-30c, 7 days, 7 shows daily. Other attractions: Newsreel. Gross: $2,500. Rating: 90< , . Frank Clark Gets Branch Portland — Frank Clark is new Paramount manager here, succeeding William Winship, who has been named special representative at the San Francisco branch in charge of exhibition of foreign pictures. John P. Clark, western di\ ision chief, made the ap- pointment. Moran & Mack Hit 30 Grand in Day, Date at Boston Boston — Moran and Mack showed real strength and consistency in their newest pic- ture. "Anybody's War," which knocked off ratings of 115% at both the Olympia and Uptown, where it plaved day and date. The blackface team drew' $16,500 and $13,500, respectively, while Loew's State also was clicking a 115% rating with Lon Chaney's "The Unholy Three," with a take of $22,000. All of the downtown stands fared well in spite of hot and rainy weather, which gave a play to the refrigerating plants. At the Metropolitan, Clara Bow and the danc- ing innovation in the grand lounge sent the intake to $33,000. Estimated takings : "LOVE AMONG THE MILLIONAIRES" (Para.) METROPOLITAN— (4,350), 25c-60c, 7 days. Other attractions: Musical comedy stage show, "Yarietex" comedy: Paramount news; dancing in lounge. Gross: $33,000. RaUng: 110%. "THE FLIRTING WIDOW" (1st National) KEITH-ALBEE— (2,500), 25c-60c, 7 days. Other attractions: Ben Blue and other vaudeville; R-K- Olians; Sportlight; Pathe news. Gross: $18,000. Rating: 90%. "LAWFUL LARCENY" (R-K-O) KEITH MEMORIAL— (2,800), 30c-65c, 7 days. Other attractions: Organ specialists, Sportlight, Pathe news. Gross: $23,000. Rating: 100' , . "THE UNHOLY THREE" (M-G-M) LOEW'S STATE— (3,700), 30c-50c, 7 days. Other attractions: Comedy, Hearst Metrotone News. Gross: $22,000. Rating: 115';. "THE BIG HOUSE" (M-G-M) LOEW'S ORPHEUM— (3.100), 25c-50c, 7 days. Other attractions: Little Jack Little and other vaude- ville, Carlton Emmy and His Mad Wags, comedy, Hearst Metrotone News. Gross: $21,000. Rating: 110'; . "ALL QUIET ON THE WESTERN FRONT" (U.) MAJESTIC— (1,800), 50c-$2, 6 days. Gross: $6,500. Rating: 90%. (seventh week). "A MAN FROM WYOMING" (Paramount) SCOLLAY SQUARE— (1,800), 25c-50c, 7 days. Other attractions: Vaudeville. "Scollayettes," Paramount News. Gross: $13,000. Rating: 95%. "ANYBODY'S WAR" (Paramount) OLYMPIA— (2,500), 25c-50c, 7 days. Other attrac- tions: Comedy, cartoon, Paramount News. Gross: $16,500. Rating: 115' , . "ANYBODY'S WAR" (Paramount) UPTOWN— (2,000), 25c-60c, 7 days Other attrac- tions: Comedy, cartoon, Paramount News Gross: $13,500. Rating: 11?' , . British Exhibitors Frown on the C. E. A. Boycott London — Tough sledding is seen for the British exhibitor association in its threat to boycott distributors who insist upon score charges and guarantees. The small attendance at the Blackpool meeting, where the blacklist was proposed, indicates exhibi- tor apathy to such a move. A round table discussion of the matter is being suggested. Wins First Round in Suit Over Schmeling Pictures Philadelphia — Preliminary injunction has been granted in Federal Court here to Har- ry W. Eilperin, New York, in his fight to compel seven local distributors to pay him damages for alleged piracy of the Sharkey- Schmelinsr fight films. Charlie to Hide Behind Beard in England? Hollywood — Following the premier in New York of "City Lights," Charlie Chap- lin will vacation in London "incognito." His press agent says a full grown beard will do the trick. July 26, 1930 Motion Picture News 51 "Dawn Patrol" Is Portland High Getting $15,400 Portland — Winding its way along a path made golden by unusual exploitation, "The Dawn Patrol" grabbed $15,400 and a rating of 155% at the Paramount. This high mark climaxed an air race from Portland to Seat- tle, in which a number of leading flyers of this section participated, and a telegraph exploitation stunt in the lobby, whilch had a girl in flying togs handing out teletype mes- sages advertising the picture. The big week was especially gratifying to Manager Holmes, who has just assumed charge at the Paramount. Greta Garbo's popularity, plus a Fanchon & Marco show, sent "Romance" to a figure of $15,000, or 145%, at the Fox Broadway. With evening baseball starting at 9 :30, the- atres are advertising complete shows start- ing at that time. "THE DAWN PATROL" (First National) PORTLAND PARAMOUNT— (3,068), 25c-50c, 7 days; extra midnight Saturday shows. Other attrac- tions: Paramount Sound News, Phil Lampkin and Paramounteers, Con Maffie at Wurlitzer. Unusual exploitation. Gross: $15,400. Rating: 155%. "ROMANCE" (M-G-M) FOX BROADWAY— (1.912),. 25c-60c, 7 days. Other attractions: Fanchon & Marco's "Rose Garden Idea" Red Donohue and Uno, Harold Stanton, Hail & Eddv, Aerial Girls. Henri LeBel at Wurlitzer. Gross: $15,000. Rating: 145' - . "THE MAN FROM BLANKNEY'S" (Warners) HAMRICK'S MUSIC BOX— (1,835), 25c-50c, 7 days. Other attractions: Fox Movietone News, Vitaphone Acts. John Barrymore hrought Gross: $13,763. Rating: 115', . "UNHOLY THREE" (M-G-M) FOX UNITED ARTISTS— (945), 25c-50c. Other at- tractions: Hollywood Varieties, Fox Movietone News (third week). Gross: $10,500. Rating: 103',. "DANGEROUS NAN McGREW" (Para.) RIALTO— (1,700). 25c-50c. Other attractions: Para- mount Sound News. Extra Midnight Shows helped gross to $12,000. Rating: 100%. Box Office Bandit Flees As Cashier Rings Alarm Rochester, N. Y. — Sounding a foot gong when a gun was poked into her face shortly after the opening of the last performance, Betty Walker, 22, box-office cashier for the Eastman theatre, Publix house, last week routed a gunman and saved a day's receipts. The robber sauntered up to the box-office and demanded "all you've got." Ill reply, Miss Walker stepped on the gong. Frightened, the bandit fled. By the time bouse attaches reached the scene the man had made his getaway. Leonard Directs Davies Hollywood — Robert Leonard has signed a new long-term contract to direct for M-G-M. Leonard, director of silent pictures for many years, has been directing talkers, including "Divorcee," "Let Us Be Gay" and "Marianne." First assignment under the new agreement will be direction of "Rosa- lie" starring Marion Davies. Short Gets Vacation Tampa — Paul Short, managing director of the Tampa, has been given a three weeks vacation by Publix. Charles G. Branham, the district manager, will come down from Jacksonville and spend part of his time at the Tampa during Paul's absence. A Theatre's a Theatre Providence — A motion picture house is a real theatre if you believe legal dictum. Samuel Bomes, theatre owner, contended that he did not have to have a six-foot alleyway in the rear of the house, as the law applied to le- gitimate theatres, but not to film houses. The court, however, ruled that a theatre is a theatre whether it was showing "The King of Jazz" in the can or "East Lynne" with the origi- nal legitimate cast. .. .99 Let Us Be Gay' And Rogers Go Big at Trisco San Francisco — With three first run the- atres showing real pictures, the week proved about the same as last. The Fox did high business with "Let Us Be Gay." Here the was $37,500 and the rating 150%. "So This is London," in its second week, continued to draw at Loew's Warneld, where it was shown a second week after having been shown two weeks at the St. Francis. It grossed $23,000 and rated 100%. The California had "The Dawn Patrol" with Richard Barthelmess. The picture grossed $14,000, with a rating of 100%. Good weather helped all houses. "LET US BE GAY" (M-G-M) FOX— (5,000), 50c-65c-7Sc-$l, 7 days. Other attrac- tions: "Seeing Double" with 22 twin stars, "Ideas" by Fanchon -Marco, concert overture, news. Gross: $37,500. Rating: 150%. "SO THIS IS LONDON" (Fox) LOEW'S WARFIELD— (2,700), 50c-65c-90c. 2nd week. Other attractions: Vagabond Director, "Drums of Fear," Mickey Mouse, Fox and Hearst Talking news, orchestra. Gross: $23,000. Rating: 150%. "A NOTORIOUS AFFAIR" (F. N.) KMBASSY— (1,400), 50c-65c-90c, 7 days. Other at- tractions: News, Liborious Hauptman and his Em- bassy Artists. Gross: $8,000. Rating: 90%. "WHITE CARGO" (All Star) DAVIES— (1,150), 50c-65c-90c. 2nd week attractions: Music, news reel. Gross: $7,500. 110%. "LOVE AMONG THE MILLIONAIRES" (Para.) PARAMOUNT— (2,700), 50c-65c-90c, 7 days. Other attractions: Harry Gourfain's "Contrasts," Ann Hoff- man's Kiddies, harmonica virtuoso, dancing beauties and Paramounteers, Eddie Cantor Laff comedy "In- surance." Gross: $14,200. Rating: 110%. "THE DAWN PATROL" (IF. N.) CALIFORNIA — (2,200), 35c-50c-65c-90c, 7 days. Other attractions: Paul Ash in first screen appear- ance, "I'm a Wild Woman," Paramount sound news, California Concert Orchestra. Gross: $14,000. Rating: 100%. "THE BIG POND" (Para.) ST. FRANCIS— (1.400), 35c-50c-90c, 5th week. Other attractions: Larie de PFie's band, "Dresden Dolls," comedy, "Campus Crushes," news. Gross: $12,000. Rating: 105%. "HELL'S ISLAND" (Columbia) ORPHEUM. THEATRE— (2,300), 25c-35c-50c, 7 days. Other attractions: Music, news, R-K-O vaudeville. Gross: $8,200. Rating: 70%. "SOLDIERS AND WOMEN" (Columbia) GOLDEN GATE THEATRE— (2.500), 25c-35c-50c, 7 days. Other attractions: R-K-0 vaudeville, fight pictures, Schmeling vs. Sharkey. Gross: $17,500. Rating: 100%. "INGAGI" (Independent) CASINO THEATRE— (2,400), 35c-50c, 7 days. Other attractions: "Seven Kevs to Baldpate." Gross: $9,500. Rating: 90%. Other Rating: New Work for Work Los Angeles — Cliff Work, San Francisco district manager for R-K-0 Theatres, has been brought to Los Angeles to pinch-hit for Frank Vincent, Pacific Coast general manager of the circuit, while the latter is recuperating from his recent illness. "Let Us Be Gay" Leads Cleveland With 31 Grand Cleveland — "Let Us Be Gay" came near breaking the house records at the Allen last week. After an unusual opening on Satur- day, following by SRO business Sunday and Monday, an extra 9 o'clock morning show was offered daily during the rest of the week. "The Golden Dawn" made a sur- prisingly good record at the Hippodrome, and the Palace had a good week, with George Jessel as the vaudeville headline fea- ture. Comfortable weather brought the gen- eral weekly average above the previous week. "WITH BYRD AT THE SOUTH POLE" (Para.) STILLMAN— (1,900), 40c-75c, 7 days. Other attrac- tions: "Hog Wild" (M-G-M), Hearst Metrotone News (M-G-M). Gross: $13,500. Rating: 83',. "LET US BE GAY" (M-G-M) ALLEN— (3,300), 30c-60c, 7 days. Other attractions: "Goodbye Legs" (Educational), "Arctic Antics" (Co- lumbia), Hearst Metrotone News (M-G-M). Gross: $31,0C0. Rating: 172%. "THE BORDER LEGION" (Paramount) STATE— (3,400), 30c-60c, 7 days. Other attractions: "Love's Memories" (Pathe), Kiddies Kabaret (Fischer), Pep and Personality (Fischer), "Be Your- self" (Fischer), Paramount News. Gross: $17,000. Rating: 87' , "THE FALL GUY" (R-K-O) R-K-0 PALACE— (3,600). 35c-75c, 7 days. Other attractions: "Bully Beef" (Educational), "Royal Flush" (Pathe), Sportlight (Pathe), Pathe News. Gross: $22,000. Rating: 88' "GOLDEN DAWN" (Warners) R-K-O HIPPODROME— (4,500), 35c-75c, 7 days. Other attractions: "Two Fresh Eggs" (Pathe), Fox Movietone News. Gross: $15,000. Rating: 100%. "AROUND THE CORNER" (Columbia) KEITH'S EAST 105TH ST.— (21,200), 25c-50c, 7 days. Other attractions: "Mickey's Romeo" (R-K-O), Sportlight (Pathe), Pathe News. Gross: $1_'J000. Rating : 80% . "ALL QUIET ON THE WESTERN FRONT" (U.) (Fifth week) HANNA— (1,500), 50c-$1.50, 7 days. Gross: $10,000. Rating: 70 District Manager Plan to Be Adopted in Canada Toronto — Grouping of theatres in the Famous Players chain in Canada into com- pact districts, to be under the supervision of district managers, is being worked out by J. J. Fitzgibbons, formerly of Publix and now director of theatre operations for the Canadian chain of 190 houses. Up to the present time the circuit has been divided into eastern and western divisions under the control, respectively, of Clarence Robson and H. M. Thomas, the latter being sta- tioned at Winnipeg. District managers will also have charge of a key theatre in their own area. The move is also under way to re-intro- duce stage shows in many theatres and Pub- lix units will be used for the purpose under the direction of John Arthur, supervisor of presentations, Toronto. Slump Closes Tarpon Springs Tarpon Springs, Fla. — The summer slump has knocked such a hole in the receipts that Manager Darley, of the Royal here, decided to close July 26, and allow the house to re- main dark until Labor Day. Marx as Exhibitor Harry Marx, who resigns as head of the personnel department of Fox Theatres (East) on September 1, will probably enter exhibition on his own. He is not joining Fox West Coast Theatres, as reported. 52 Motion Picture News July 26, 19 3 0 Clara Bow's 200% Des Moines Top; Heat No Damper Des Moines — After several days of respite from the intense heat, it returned with a bang in midweek but business held up. Night baseball, which draws throngs, does not seem to affect the theatre fans for the nights previous to the return of the heat wave were big nights. With the closing of the Des Moines theatre for several weeks for complete interior changes, additional business was thrown to the Paramount next door. Clara Bow's picture, "Love Among the Millionaires," proved also to be a good drawing card and it grossed 200% for the last four days of the week, with "Swing High" also bringing in way above average with a rating of 150%. The Orpheum re- ported business above average for this sea- son of the year, although it has no compari- son with the business of the winter season. "Not Damaged" won 110% and "Born Reckless." 120%. Estimates are : "SWING HIGH" (Pathe) PARAMOUNT— (1,700), 3 days, 25c-35c-60c. Other attractions: Para, sound news, Bob Hamilton organ number, 5 acts of vaude and stage band. Gross: $6,- 435. Rating: 150%. "LOVE AMONG THE MILLIONAIRES" (Para.) PARAMOUNT— (1,700), 4 days, 25c-35c-60c. Other attractions: Universal news. Bob Hamilton organ, Al Morey and stage band. Gross: $8,870. Rating: 200%. "NOT DAMAGED" (Fox) ORPHEUM— (2,000), 4 days, 25c-50. Other attrac- tion:;: Pathe news, R-K-O vaude. Pathe comedy, "Beauties." Gross: $5,100. Rating: 110%. "BORN RECKLESS" (Fox) ORPHEUM— (2.000). 3 days, 25c- 50c. Other attrac- tions: Pathe news, R-K-O vaude. R-K-O comedy, "Old Vamps and New." Gross: $4,350. Rating: 120%. "SWEET MAMA" (F. N.) STRAND— (1,100), 4 days, 20c-30c. Other attrac- tions: Para, sound news, Paramount comedy, "March- ing to Georgia"; Pathe travelogues "Drums of Fear"; i apitol cartoon, "Romeo." Gross: $2,400. Rating: 95%. "MURDER WILL OUT" (F. N.) STRAND--(1,100), 3 days, 20c-30c. Other attractions: Pathe sound news, Ed. comedy, "Dad Knows Best," Columbia cartoon. "The Opera House," Columbia comedy, "Stage Door Knights." Gross: $1,600. Rat- ing: 90%. Release Sought by Duo In Hammond Bomb Case Michigan City, Ind. — Harry Ames and Marwood Williams, now serving one to three-year terms in the Indiana state prison here, after conviction in connection with charges arising from the bombing of the $1,000,000 State theatre at Hammond, lnd., some months ago, have filed habeas corpus suits in Superior Court here. The complaints allege the men have been wrongfully imprisoned since April 9, 1929, when the first year of their sentences end- ed. Ames and Williams are petitioning un- der the indeterminate sentence law which was held illegal and void by the judge of the Superior Court here. The cases will be heard in October. Christies Borrow Buggies Hollywood — Charles Ruggles, Paramount featured contract player, has been borrowed by Christies for the lead in "Charlie's Aunt," which will be produced for Colum- bia release. Christie was negotiating with R-K-O tn borrow Bert Wheeler for the part, but the latter's sudden popularity de- cided R K -O officials not to loan him out. Chinese Censors A Chinese motion picture company which has just completed the film story of the Dowager Empress Tsu Hsi has lost a lot of money because of sensitive nationalist censors in China. The Nationalists have decided that this is no time to present films of imperial days in China, because they want to emphasize the glories of democracy, not of imperialism. For this reason, permission to show the picture has been refused. — Wall St. Journal. Let Us Be Gay" Proves a Gold Mine at "Casey' Kansas City — "Let Us Be Gay" easily took the lead this week at the Midland and proved a gold mine in a dull week. Gross was $16,900 and the rating 130%. M-G-M's "The Mysterious Island" at the Uptown also rated 130% and took in $7,800. At the Mainstreet, "The Bride of the Regiment" (First National) grossed $15,000, or aver- age business. Paramount's "Anybody's War" brought the Newman $7,650, or 85% of the average intake, while at the Royal Warners, "Golden Dawn" grossed $3,800, or 85%. The Pantages, playing "Blaze o' Glory," (Sono-Art) grossed $5,700, or 60%. Estimated takings : "LET US BE GAY" (M-G-M) MIDLAND— (4,000), 25c-40c, 7 days. Other attrac- tions: "Our Gang" comedy, Metrotone news. Gross: $16,000. Rating: 130%. "THE MYSTERIOUS ISLAND" (M-G-M) UPTOWN— (2,200), 25c-50c, 7 days. Other attrac- tions: Mickey Mouse cartoon, M-G-M act with Tom Waring, Universal news. Gross: $7,800. Rating: 130%. "THE BRIDE OF THE REGIMENT" (F.N.) MAINSTREET— (3,067), 35c-60c, 7 days. Other at- tractions: Five acts vaude headlining Harlan Christie and the Louisville Loons. Gross: $15,000. Rating: 100%. "ANYYBODY'S WAR" (Par.) NEWMAN— (2,000), 25c-50c, 7 days. Other attrac- tions: Zelaya in "Jazz Preferred"; "The Sphinx," a trip through Egypt; cartoon, "Dizzy Dishes"; Para- mount news. Gross: $7,(>50. Rating: 85%. "GOLDEN DAWN" (W.B.) ROYAL— (900), 25c-50c. 7 days. Other attractions: Lloyd Hamilton in "Prize Puppies"; Paramount short. "Meet Mr. Meat"; Paramount news. Gross: $3,800. Rating: 85%. "BLAZE O' GLORY" (Sono-Art) PANTAGES— (£,160), 25c-50c, 7 days. Other at- tractions: Felix the Cat and Pathe news. Gross: $5,700. Rating: 60%. Fourth House Bombed in Milwaukee's Labor Jam Milwaukee — Fourth target in the out- rages attributed to the labor war here, the Grace was partially wrecked by a bomb. Other houses bombed within the last six weeks are the Studio, Greenfield and New World. Paul Oresic, manager, and R. S. Haynes, operator at the theatre, told police that they are willing to join the union, but Haynes will lose his job if he does. The union rules, according to the men, making it necessary for him to take his place at the end of the employment list. Wynn Assignment for Taurog Norman Taurog is to direct Ed Wynn in "Manhattan Mary," to be produced at the New York Paramount studio. Taurog has been directing shorts at the Long Island plant. Ginger Rogers is to appear opposite \\ \ nn. Rogers Film Gets $6J00 for First Money at Ottawa Ottawa — With a share of cool weather and not many counter-attractions, the the- atre business held up quite well during the week, "So This Is London" topping the list at the Regent with a score of 110% on a $6,100 gross, which meant packed houses every night and substantial matinees. "A Man From Wyoming," starring Gary Cooper, at Keith's, was also popular, show- ing $4,300 on a three-day run. The princi- pal opposition was from political meetings in the Federal election campaign. Estimat- ed takings : "SO THIS IS LONDON" (Fox) REGENT— (1,225), 25c-60c, 6 days. Other attrac- tions: "The Dresden Dolls"; "Frolicking Fish"; Fox Movietone News; orchestra. Gross: $6,100. Rat- ing: 110%. "A MAN FROM WYOMING" (Paramount) B. F. KEITH'S— (2,596), 15c-50c, 3 days. Other attractions: Pathe Sound News; "Manhattan Sere- nade"; "Ranch House Blues." Gross: $4,300. Rating: 90%. "THE FLIRTING WIDOW" (First National) CENTRE— (1.200), 15c-50c, 6 days. Other attrac- tions: "On a Plantation"; Giovanni Martinelli in "II Trovatore"; "The Dancing Bear" (Technicolor). Gross: $3,250. Rating: 85%. "PRINCE OF DIAMONDS" (Columbia) AVALON— (990), 25c-35c, 3 days. Other attractions: "Whispering Whoopee"; Fox Movietone News. Gross: $1,050. Rating: 75',. "ROUGH ROMANCE" (Fox) IMPERIAL— (1,200), 15c-50c, 6 days. Other attrac- tions: "Darktown Follies"; Hearst Metrotone Fsews; "The Heart Shop" (Technicolor); Krazy Kat Car- toon. Gross: $2,600. Rating: 70%. "THE RICHEST MAN IN THE WORLD" (M-G-M) B. G. KEITH'S— (2,596), 15c-50c, 3 days. Other attractions: Universal Newspaper reel; "Red Heads" (comedy). Gross: $3,600. Rating: 75%. "MEN WITHOUT WOMEN" (Fox) AVALON— (990), 25c-35c. 3 days. Other attractions: Llovd Hamilton comedy; Fox Movietone News. Gross: $980'. Rating: 70%. Showman-Mayor Sponsor Of Obscene Film Law Seattle — Acting upon recommendation of Mayor Frank Edwards, himself a former exhibitor, an ordinance strengthening the ban on immoral pictures, stage acts or plays, giving the Seattle board of theatre censors greater powers, and reducing the personnel of the board from nine to five members, was introduced to the city council this week. As drawn, the new ordinance makes it un- lawful to "display or produce any opera, drama, stage or platform entertainment, or any picture of any kind or character of an obscene, indecent or immoral nature." The ban includes plays or motion pictures "wherein any scene of violence is shown in a gruesome or revolting manner, or in a manner which tends to corrupt morals, or to publish any advertisement thereof, or to permit any obscene song or discourse." The Seattle public safety committee, a branch of the council, will first consider the measure and then pass it on to the council for their action. Big 4 to Have Minimum of 12 Westerns in 30-31 Minimum of one western a month, and possibly two, will be released during 1030-31 by Big 4 Film Corp. John R. Freuler now is in Hollywood mapping plans for the sea- son. The firm this year had six westerns, the last nt which will be released in Sep- tember. July 26 , 1930 Motion Picture News 53 Colony Craves Its Flesh Since Clara Reduced Los Angeles — They want flesh here in the nation's film capital, it is emphasized by the return of Larry Cebbalos' shows to War- ners' Hollywood and Downtown theatres, which led the town last week so far as com- parative grosses are concerned. The two theatres have taken a decided turn for the better since resumption of flesh shows, which may be a cue for other houses here to follow. M-G-M's "The Big House" is showing consistent strength, getting only $400 less on its fourth week than it grabbed off in its third stanza at the Fox Criterion. It just seems that Clara Bow has lost her grip on local film fans, skidding to $21,000, or a rating of but 84 per cent, at the Para- mount. The "It" girl was one of the big cards here some time ago, but since her excursion into front page publicity concern- ing her affairs of heart, it seems she is slip- ping. The Garbo showed real pulling power at the State, in her newest, "Romance." Estimates are : "HELL'S ANGELS" (U. A.) GRAUMAN'S CHINESE-(2,023), 75c-$1.50, 8th week, 7 days, twice daily. Other attractions: bid Grauman prologue. Gross: $24,600. Rating: 154%. "SO THIS IS LONDON" (Fox) FOX CARTHAY CIRCLE— (1,650). 75c-$1.50, 5th week, 7 days, twice daily. Gross: $14,300. Rating: "ROMANCE" (M-G-M) LOEWS STATE— (2,418), 35c-65c, 7 days. Other attractions: Fanchon-Marco "Gems and Jams" Idea, talker comedy, Movietone and Metrotone News. Gross: $37,000. Rating: 137 '-,', . "LOVE AMONG THE MILLIONAIRES" (Para.) PARAMOUNT— (3,596), 35c-65c, 7 days. Other at- tractions: Eddie Lambert in Jack White talker com- edy, cartoon, Paramount Sound News, Milton Charles organ concert. Gross: $21,000. Rating: 84%. "BIG HOUSE" (M-G-M) FOX CRITERION- -(1,652), 35c-65c, 4th week, 7 days. Other attractions: Charlie Chase in "Fast Work," Movietone News. Gross: $15,500. Rating: 155%. "SOCIAL LION (Paramount) GRAUMANN'S EGYPTIAN— (1,800), 35c-65c, 7 days. Other attractions: Talker comedy, Ben Bernie band, Movietone News. Gross: $7,700. Rating: 103%. "WAY OF ALL MEN" (First National) WARNERS' HOLLYWOOD— (3,000), 35c-65c, 7 days. Other attractions: Larry Ceballos Revue, Ol- sen and Tohnson in person, Vitaphone Varieties. Gross: $28,000. Rating: 200%. "ANYBODY'S WAR" (Paramount) UNITED ARTISTS— (2,100), 35c-75c, 2nd week, 7 days. Other attractions: Tom Terris' "Drums of Fear," sound novelty. Paramount Sound News, Gay- lord Carter organ concert. Gross: $8,800. Rating: 65%. "THREE FACES EAST" (Warners) WARNERS' DOWNTOWN— (2,400), 35c-65c, 1st week, 7 days. Other attractions: Larry Ceballos Re- vue, Vitaphone Varieties, sound news. Gross: $25,000. Rating: 167%. "SHE'S MY WEAKNESS" (R-K-O) R.K-O— (2,700), 35c-65c, 7 days. Other attractions: R-K-O vaudeville, talker comedy, Pathe Sound News. Gross: $11,000. Rating: 69%. "LAWFUL LARCENY" (Radio) ORPHEUM— (2,750), 35c-65c, 3 days after one week. Other attractions: Talker comedy and Pathe Sound News. Gross: $2,300. "LADY TO LOVE" (M-G-M) CALIFORNIA— (2,000), 25c-50c, 7 days. Other at- tractions: Talker comedy and sound news. Gross: $5,200. Rating: 70%. "BIG POND" (Paramount) PANTAGES' HOLLYWOOD— (3,000), 40c-65c, 7 days. Other attractions: Fanchon-Marco "Victor Her- bert Idea," talker comedv, Movietone News. Gross: $16,300. Rating: 109%. Marie and Polly Reduce Hollywood — M-G-M is readying the next Marie Dressier-Polly Moran feature com- edy, "Reducing," which will carry the same formula as the recently released "Caught Short." Charles Reisner will direct. Gets New Fox Post To effect a greater expansion in the terri- tory between Albany and Buffalo, Fox has created a new division, and Harry D. Gold- berg, who has been manager of the Upstate New York division, will move his headquar- ters from Vtica to Buffalo, becoming divi- sion manager of the new Western New York State division. Marshall Taylor has been named Eastern New York State division manager. New "Open Door" Television Code Adopted by RCA Offered as a new "open door" policy, which may be expected to speed develop- ment of television, patent rights of television apparatus and radio improvements are being extended to its licenses by RCA. The com- pany is completing its reorganization which gives control to Westinghouse and General Electric, a move which is opposed by the government. The Dept. of Justice has brought anti- trust proceedings against the companies be- cause of the merger. Under the "open door" policy, licensees will be permitted to manufacture and sell radio-broadcast television receivers and ap- paratus for reproducing pictures and talkers for use in the home. Dietz Gets Columbia Branch St. Louis — Andy Dietz is new manager of the Columbus branch here, succeeding Jack Osterman. The latter is to assume a new post with the company. Art La Plant has succeeded Bob Taylor as booker and office manager. Dietz formerly was with Sono Art-World Wide. Andrews Returns to "U" Hollywood — Dell Andrews, scenario writer, has returned to Universal to write the scenario and adaptation for one picture. Andrews, who was responsible for the script on "All Quiet on the Western Front," jumped over to Fox for one assignment. 'Patrol,' Shearer Film Beating Old Sol on Broadway Continued heavy draw of "The Dawn Patrol" at the Winter Garden and the sud- den spurt of the Capitol with "Let Us Be Gay," highlighted Broadway's week, show- ing that strong attractions can command the biz, in spite of weather and other con- siderations. Columbia's "Hell's Island," do- ing business at the Globe, will be held over. The current week is probably the tough- est the Main Stem has experienced in years, the mercury going to 97 Monday, and hov- ering near that mark on Tuesday. Despite this, "The Dawn Patrol" held to an even keel, and probably will come within two grand or so of equalling its last week's rec- ord figure of $51,128 at the Winter Garden. Norma Shearer did some real pinch hit- ting for the Capitol, which needed a box- office tonic, the picture hoisting the gross at that house to $85,664, which is better than $15,000 above the take of Chaney's "The Unholy Three." The Rivoli dropped more than 10 grand below the first week of "Holiday," and that film folded in favor of "Manslaughter," which went in Wednesday and gave evi- dence of box-office strength. "Anybody's War" folded Thursday at the Rialto the film's draw undoubtedly hurt by the preced- ing Moran and Mack effort. "The Man from Wyoming" took a dive at the Para- mount, indicating that the house is not geared to western films. The estimates : "THE BIG HOUSE" (M-G-M) ASTOR— (1,120), 50c-75c-$l-$1.50-$2, 4th week. Other attractions: Comedv, "College Hounds"; newsreel. Gross: $20,527. "LET US BE GAY" (M-G-M) CAPITOL— (4,700), 35c-50c-7Sc-$1.50, 7 days. Other attractions: Overture, Hearst Metrotone News, Capi- tol presentation, "Dizzy Daze." Gross: $85,664. "ALL QUIET ON THE WESTERN FRONT" (U.) CENTRAL — (922), 50c-75c-$l -$1.5042.50, 7 days, 12th week. Other attractions: None. Gross: $15,640. "THE MAN FROM WYOMING" PARAMOUNT— (3,700), 40c-50c-65c-85c-$l, 7 days. Other attractions: Comedy, "Helping Hand"; Sport- light; cartoon, Jungle Rhythm"; Pathe Review. Gross: $58,500. "ANYBODY'S WAR" RIALTO— (1,904), 65c-85c, mid 50c, 7 days. Other attractions: Overture; cartoon, "Glow Worm"; news- reel. Gross: $30,500. "HOLIDAY" RIVOLI— (2,103), 35c-65c-85c, 7 days, 2nd week. Other attractions: "The Cockeyed News" with Ed- die Cantor; comedy, "Sing, You Dancers"; newsreel. Gross: $30,100. "THE ROGUE SONG" ROXY— (6,200), 50c-75c-$l-$1.50, 7 days. Other at- tractions: Newsreel, vaudeville. Gross: $83,925. "SWEET MAMA" STRAND— (3,000), 35c-50c-60c-85c, 7 days. Other attractions: Evolution of the Dance, "Songs and Paintings," and comedy, "Two Fresh Eggs." Gross: $18,173. "THE DAWN PATROL" WINTER GARDEN— (1,493), 35c-50c-65c-$l, 7 days. Other attractions: Joe Frisco in "The Song Plug- ger" and newsreel. Gross: $51,128. Film Hotel Registrants Hollywood — A film sound register of prominent guests of the Roosevelt Hotel is being installed by Frank Cummings, Jr., of the Roosevelt Hotel, Hollywood. The film record will be kept in the hotel's library for future use. "Bill" Raynor with Big 4 William E. Raynor, for 14 years with Pathe, most recently as short subject sales head, has joined Big 4 Film Corp. as sales manager. 54 Motion Picture News July 26, 19 3 0 Mixed Population Makes Lithuania Difficult Market {Continued from page 43) firms Nitsche of Leipzig, and Jova of Kassel. The first sound film produced is the production of the Aafa'of Berlin. The cost of the entire installation of apparatus in the Odeon aggre- gated $4,000. It has been ascertained that the apparatus be- ing installed in the Odeon requires an alter- nating current of 70 volts, while the Kovno electrical plant provides a direct current of 220 volts, hence a special transformer costing $140 has been purchased by the Odeon as a supplement to the other installation. It is re- ported, however, that alternating current will be supplied by the electric light plant in Kovno during 1930. The largest cinema in Kovno, the M-etropoli- tain, is planning the installation of a sound ap- paratus, but considerable mystery surrounds this project at the present time, and the di- rector declines to give much information with respect to it. It is known, however, that a prominent film director in Riga has been in negotiation with the Metropolitain for some time, and it is believed that an effort is being made by him to lease this Kovno theatre for a protracted period in connection with a plan to extend the sound-film service now being pro- vided in his theatres in Riga and Tallinn. It is thought that the sound apparatus to be used at first will be temporary. American films are to be given at the Metropolitain, and a well known American sound film is scheduled to appear there in the near future. Dubious Over Sound Persons interested in film representation in Lithuania seem somewhat doubtful of the suc- cess of sound films because of the ignorance of foreign languages of a considerable part of the Lithuanian audiences. It is estimated that in the neighborhood of 50 per cent of the spectators are Jews who would understand German, but the percentage understanding Eng- lish is very small, indeed. Should the sound film develop in Russia, it would probably have considerable success here in Lithuania, in view of the fact that the Russian language is un- derstood by most Lithuanians over 20 years of age. It is the general impression that American sound films will not have much success except as a novelty, and it is perhaps the expectation Q.f the promoters of sound films for the Metro- politain that they will have an immediate vogue with theatregoers who are actuated by curiosity and that by the time this interest dies out, the cost of the experiment will have been more than met. It is not suggested that American companies producing sound films en- deavor to compete with present organizations, at least until time has demonstrated the per- manent appeal of this type of film with Lith- uanian audiences. The Construction Department of the Lithua- nian Ministry of the Interior recently in- formed a representative of the American con- sulate at Kovno that 106 permits for theatres have been issued in Lithuania. That figure does not. however, include the Mcmel, or Klaipeda district, formerly German territory, from which statistics of this character have not been ob- tained. The following statistics show the per- mits issued by vears in Lithuania from 1921 through 1929: Perm'ts 1921 7 1922 fi 1923 1Q?4 18 1925 in 192<-» 6 1927 0 1928 Ifi 1929 12 Diagnosed Arthur Caesar, one of the Babes in the Hollywoods, offers this definition of the western movie colony: "It is a group of illiterates catering to the vast multitude of half-wits." — Walter Winchell in N. Y. Mirror. It is estimated that there are not more than 20 cinemas in the Memel district, which has a total population of about 150,000. The prin- cipal city, Memel, has a population of 35,000, and there are other centers of 3,000 to 16,000. According to the Construction Department of the Ministry of the Interior, only approxi- mately half of the 106 permits issued have been for permanent establishments. Kovno, the capital and principal city of Lith- uania, which has a population of approximately 100, 000, supports seven cinemas of a permanent character and of sufficient importance to war- rant consideration by film producers. These are the following : Metropolitain, with 700 seats (built in 1929); Odeon, with 450 seats; Sla- bada, with 280 seats ; Record, with 256 seats ; Oaza, with 200 seats; Triumph, with 200 seats; and Palasas, with 138 seats. Only a few additions have been made, in so far as the Ministry of the Interior is aware, to the various cinemas in Lithuania during the past year. No permits are required for re- modeling of a minor character in theatres, and no major change in any of the theatres was reported during 1929. There is no film production of commercial significance in Lithuania at the present time, and it is understood that none is contemplated. It has been difficult to ascertain the number of films censored for release in Lithuania dur- ing 1929, but it has been estimated at about 500. About 40 per cent of the films on the Lithuanian screens are American, about 50 per cent German, and the rest French or Rus- sian. Despite a rather unfavorable year for Lithu- anian agriculture and industry, the general con- dition of the theatres was reported to be fairly good. The establishment of the Metropolitain on the main street of Kovno was a notable event, and although not usually crowded, the establish- ment appears to be making money. In general, it may be said that price plays a more important part on the Lithuanian mar- ket than quality. The buying power of Lithua- nia is low, and tastes are different from most other European or American communities. There is no discrimination against American films on the Lithuanian market. On the con- trary, they have an established popularity, de- spite the accessibility of the market to German producers. The percentage of German films has grown, however, in recent years. FINLAND By C. RODERICK MATHESON Sec'y to Commercial Attache, Helsingfors Three new cinemas were constructed in Fin- land during 1929, including one in Tampere, the Tuulensuu, and two in Helsingfors, the Gloria and the Atlantis. The Tuulensuu has a seating capacity of 700, the Gloria 650, and the Atlantis 460. It is customary that theatres which require repairing or reconstruction be worked upon in the summer months in order to be ready for the winter season, which is usually relatively brisk. During 1929 most of the cinemas under- went major or minor alterations, but their seat- ing capacity of 400 was closed during 1929, and the theatre was moved to what was formerly known as the Bio-Civis, with the same seating capacity. The net additional number of scats in moving picture houses in Helsingfors, there- fore, totaled 710 and in all of Finland 1.410. The Arena (470 seats), Capitol (900), Kino- Palats (800). and the Gloria (650), all in Hel- singfors, were equipped with sound devices dur- U. S. Talkers Held Field in Finland Alone During '29 ing the year. The equipment in each case was American. Four feature films were produced in Finland during 1929 by Suomi Filmi, Helsingfors, and three of them shown in the Helsingfors thea- tres. These films were entitled "Kajastus," "Korkein Voitto," and "Kahden Tanssin Va- lilla." The fourth will be shown in 1930. O. Y. Kotka Filmi produced one film, "Juhla Meren Ranalla." Suomi Filmi, which is the only company in Finland producing feature films according to a continuous production pro- grain, is not equipped to produce sound films, nor is O. Y. Kotka Filmi; and neither at the present time contemplates the installation of devices for the production of sound pictures. The only sound films shown in Helsingfors during 1929 were American. According to the Finnish Board of Censors, 469 American films, aggregating 615,040 meters, were passed by that body in 1929. Other films passed by the board included: Germany, 154 films, 205,980 meters ; France, 25, 50,045 ; Rus- sia, 30, 41,145; England, 23, 37,565; Sweden, 22, 21,275; and Denmark, 5, 10,230 meters. Thirty Finnish films, principally of an edu- cational nature, were passed; these aggregated 20,875 meters in length. The censors rejected 26 films of a total length of 49,130 meters during 1929. These originated in the following countries : United States, 9 of a length of 15,260 meters; Ger- many, 5 of 12,370 meters; France, 1 of 2,130 meters; and Russia, 11 of 19,370 meters. There is no legislation in effect in Finland inimical to the interest of American films, nor is any anticipated. During the greater part of the year attend- ance at picture houses was considered good ; during the last six weeks or two months of 1929, however, the depressed conditions in the country appeared to have a material effect on the attendance, and many of the larger cine- mas played to very poor houses. While attend- ance during the Christmas and New Year holi- day season is usually rather small, the winter season, as a whole, is normally the cinema season. The 1929-30 winter season is not ex- pected to be as satisfactory as usual for the oicture houses. Theatre Robbers Sentenced San Francisco — Found guilty a week ago by a jury of robbing the California at San Jose Feb. 10 of $3,400. Carl Reese and Roy Hopper have been sentenced to serve from five years to life in prison. The pair were arrested at Waco, Texas, early in June. Leases Two Houses Madison, Ind. — Louis E. Holwager, for 26 years owner and operator of the Grand and Little Grand here, has leased his hold- ings for a ten year period to H. H. Johnson. of Indianapolis. Johnson, who will take possession August 2. will remodel both buildings. Chevalier's Run Record Paramount says the world's record run for "The Love Parade" is its showing of lo weeks at the Cine Astral. Buenos Aires. The picture did 15 weeks at Barcelona, and 14 weeks each in New York and London. 1 [eretofore, record runs at Buenos Aires have been three weeks. Meanwhile, upon completion of "The Little Cafe." Chevalier will return to France for a vacation. When it's ioo%Technicolor it's 100% BoxOffice Right down the line — picture after pic- ture— hit after hit — Technicolor is boosting B. O. Each success proves all over again Technicolor's "draw." Extends its nation- wide fan-following! And serves to establish even more glitteringly this fact — When it's 100°i> Technicolor it's 100% Box- Office! One after another the big producers are giving color full-play in outstanding productions. "Sweet Kitty Bellairs," a Warner Bros. ALL-color, all-music-and-costume sensation, typifies the trend. Quaint England of the 70'$ is brought to life again — in theme, in setting — perfectly synchronized with the scope and majesty of color presentation. Technicolor / s a Box-Office Name TECHNICOLOR! Watch for if. Wait for it. Schedule it. "Sweet Kitty Bellairs" is sure-fire B. O. ADVERTISE / T / Some of the Technicolor Productions BRIDE OF THE REGIMENT, with Vivienne Segal (First Notional). BRIGHT LIGHTS, with Dorothy Mackaill (First National). DIXIANA, with Bebe Daniels (Radio Pictures). FOLLOW THRU, with Charles "Buddy" Rogers and Nancy Carroll (Paromount). GOLDEN DAWN, with Walter Woolf and Vivienne Segal (Warner Bros.) HELL'S ANGELS, with Ben lyon, Jomes Hall, Jane Wmton and Thelma Todd (Caddo), Technicolor Sequences. HOLD EVERYTHING, with Winnie lightner, Georges Carpentier and Joe E. Brown (Warner Bros.). KING OF JAZZ, starring Paul Whiteman (Universal). LOTTERY BRIDE, with Jeanette MacDonald (United Artists), Technicolor Sequences. MAMBA, with Eleanor Eoardman, Jean Hersholt and Ralph Forbes (Tiffany). PARAMOUNT ON PARADE, all-star cast (Paramount), Technicolor Sequences. SHOW GIRL IN HOLLYWOOD, with Alice White (First National), Technicolor Sequences. SONG OF THE WEST, with John Boles and Vivienne Segal (Warner Bros.). SONG OF THE FLAME, with Bermce Claire and Alexander Gray (First National). SWEET KITTY BELLAIRS, with Claudia Dell and Perry Askam (Warner Bros.) THE CUCKOOS, with Bert Wheeler, Robert Woolsey and Dorothy Lee (Radio). THE FLORODORA GIRL, starring Marion Davies (Metro-Goldwyn-M Technicolor Sequence*. THE MARCH OF TIME, all-star cast (Meiro-Gcldwyn- Mcyer), Technicolor Sequences. THE ROGUE SONG, with Lawrence Tibbelt and Catherine Dale Owen (Melro-Goldwyn-Mayet). THE TOAST OF THE LEGION, with Bernice Claire, Walter Pidgeon and Cdward Everett Horton (First National). THE VAGABOND KING, starring Dennis King, with Jeanette MacDonald (Paramount). UNDER A TEXAS MOON, with frank Fay, Noah Beery, Myrna Loy and Arrrndo (Warner Bros.). VIENNESE NIGHTS, all-star cost (Warner Bros.). WOMAN HUNGRY, with Sidney Elackmer and Lila lee (first National). WHOOPEE, starring Fddie Cantor (Samuel Goldwyn). Everywhere you go — everywhere you look — in hundreds of thousands of color pages every week, every month, Technicolor advertising is advertising YOU — listing and FEATURING the Big Natural Color Hits, that are soon to appear at your theatre. Technicolor Advertising VertisesYou and build up B. Play upTechnicolor : July 26, 1930 Motion Picture News 57 High and Low On Music Row WITH the theme song on the wane and the popular tune rapidly coming into its own, it is interesting to learn that in the music files of NBC can be found more than 50,000 songs, many of them favorites of our grand- parents and great grandparents. Among them are found the prohibition battles of the sev- enties, waged with such ballads as "Don't Sell My Father Rum" (1872), "Don't Go to the Bar Room, Father" (1878), "Father, Drink No More" and "Father, Bring Home Your Money Tonight." These songs are now inserted in various NBC programs and are under the supervision of William J. Glassmacker. * * * Jack Foster of the New York Telegram contends that "A Cottage for Sale" must have been sold, but he doesn't know the half of it. The "cottage" may have been sold, but in the selling the song is reported to have sold more than 600,000 copies. * * * Frank Goodman, of Universal Music Co., successor to Handman, Kent & Goodman, is covering a lot of territory these past few weeks. He recently traveled to Universal City to ad- vise on the spotting of songs in forthcoming Universal productions and had hardly become reacclimated to Broadway when he found him- self booked for passage to Europe to nego- tiate the sale of the foreign rights. Paul Jones will be in charge of the New York Offices m the interim. * * * Irving Berlin, Inc., has taken over Al Nei- burg's "Confessin' That I Love You," which has been getting a great plug over the air lately. This firm has finally come through with a feiv good tunes and stands to cash in on "Old Neiv England Moon," "Swingin' in a Ham- mock" and "When You Come to the End of the Day." * * * Not only did Jesse Crawford haw the honor of being the first to play on the new $25,000 organ recently installed in the home of Thomas A. McGinley of Pittsburgh, but he also re- ceived a sum said to be (Jesse Crawford said it) $1,200. Now will you practice on your organ? * * * With three songs, "Ro Ro Rollin' Along," "Exactly Like You" and "Moonlight on the Colorado," already resting comfortably in the velvety best seller list, Shapiro-Bernstein are. now ready to plug a new tune entitled "Shad- ows in the Moonlight," a ballad fox trot which looks like a real money-maker. Lou Her- scher's ballad, "Singing Your Love Songs to Somebody lilse," is another number headed for the big time. * * * Although the entire Robbins catalogue has for the past year consisted of picture songs, two popular numbers have crashed the gates and are vindicating their rashness by selling themselves to our dear public. The songs are "Cheer Up, Good Times Are Coming," writ- ten by Ray Klages and Jesse Greer, and "I Wonder How It Feels" by the two Als (Sher- man and Lewis). Popular Songs of the Day, Inc., the new firm organised to sell sheet music at 10 cents, is ready to distribute its original catalogue of 10 songs. Jean Herbert, Al Koppell and Irv- ing Actman are responsible for three of the songs, namely, "Where Are You?" "I Didn't Have the Heart to Break Your Heart" ami "What You Need Is Some One to Love." PINCUS. Even Chief of Police May See Sunday Shows Owensboro, Ky. — "What's sauce for the goose is sauce for the gander." Thus, at least, reasons Mayor Logan Meredith, and, by reason of this mental process, local ex- hibitors have scored a decisive victory in their Sunday closing fight. For the past ten Sundays the favorite sport hereabouts has been to haul managers of the Empress and Bleich theatres up before Hizzoner for flagrant violations of the Sabbath labor laws. The city's high executioner per- formed his solemn duty in each case, as all good officials should. But he also did a lot of thinking. This led to a meeting with the city com- missioners to discuss the advisability of summoning all other violators, guilty of similar offenses, and thus do away with any discrimination, a step which met with the instant disapproval of the commis- sioners. Under a compromise agreement, it was decided that rather than have a "Sour Sabbath" in Owensboro by closing all places of business, picture houses should be per- mitted to run unmolested. The mayor thereupon issued orders to Police Chief R. P. Thornberry, who was responsible for the 10 arrests since May 4, to discontinue any interference with the theatres. Both houses did a very thriving business last Sunday. Even Chief Thornberry will probably be- come a regular Sunday patron from now on. Before the "Mike" In N. Y. Studios Third R-K-0 St Louis House to Resume in Fall St. Louis — R-K-O is to resume operation of the Orpheum in September as a combina- tion house. The firm has the St. Louis and the Grand Opera House here and leased the Orpheum to a stock company last fall in the belief the town wouldn't support another downtown vaudeville house. The stock company is said to have had a very success- ful season. Future of the Grand Opera House still is uncertain. Ted Champion Named Fox Publicity Chief Seattle — Ted Champion has been appoint- ed director of advertising and publicity for the Fox West Coast houses in this, city by Earl S. Crabb, division manager of the Washington territory. Champion is an art- ist whose creations have established local West Coast newspaper advertisements as outstanding on the Pacific slope. He was former "understudy" to Edward Fitzgerald, whose resignation from the publicity and advertising office became effective last month. Champion has appointed Miss Claire Chevigny as his assistant. It's Paramount British Now London — Paramount Film Service, Ltd., is the name which has replaced that of Famous-Lasky Film Service. CONTINUING his policy of supplying the demand for variety, Sam Sax, production manager of the Brooklyn Vitaphone studio, has brought before the cameras the Hall John- son Choir of 20 voices for "A Syncopated Sermon," under the direction of Roy Mack, Willard Robison, conductor of the Maxwell House radio hour and the composer of "A Cottage for Sale," makes his screen debut in this short and introduces another original com- position, "The Devil's Afraid of Music." * * * Murray Roth, director-in-chief at Warners' eastern Vitaphone studio has just purchased three one-act plays from Paul Gerard Smith, which are stated to go into production shortly. They are "The Gob," "One on the Aisle" and "Compliments of tke Season." Talking about Roth, reminds us that we actually saw him go into the set minus his cane 'tother P. M. Helen Broderick and Lester Crawford, fea- tured comedy team of "Fifty Million French- men," who soon will leave for the coast to appear in the Warner screen version of that musical, journeyed across the Brooklyn Bridge to make a variety, "For Art's Sake," directed by Harold Beaudine. Somehow reminds us of Earl Carroll's alibi. * * * , Not to be outdone by his contemporaries, Damon Runyan and Mark Hettinger, Walter Winchell has signed the document which calls for an early appearance in a forthcoming Vita- phone short. Winchell? That's the guy who writes a colyum for one of the local rags. * * * Starring "The Three Sailors," recently fea- tured in Earl Carroll's Sketchbook, an all-out- door variety, was made under Arthur Hurley's direction entitled, "The Recruits." The scenes were taken on location at Sea Girt. Included in the cast were Dudley Clements, Joe Lyons and Billy Golden. * * * Nancy Carroll, who has just completed her latest vehicle for Paramount, "Laughter," at the New York studios, written and directed by H'Abbadie D'Arrast, is the recipient of a let- ter asking for her photograph. Rudy Vallcc zvas the writer. * * * In the masquerade scene shot during pro- duction on "Laughter," Frank Morgan, por- traying a "Napoleon of Finance," got into, or rather squirmed into a uniform which couldn't have been tighter if it had been a straight- jacket. Sezze, "Did Napoleon have to wear such tight garments?" Just another martyr for the sake of art. Larry Kent, in charge of short subjects at the Paramount New York studio, led a unit of his cohorts to the Purchase Country Club, at Rye, N. Y., where the "The Big Splash." a two-reel comedy featuring Johnny Weismul- ler and Stubby Kruger was shot under Ray Cocine's direction. Sidney Blumenstock, Mort's kid brother, who recently was promoted from the business of- fices to the post of assistant director, has been lauded by Norman Taurog, whom he assisted in the filming of "The Home Wrecker." Turning out an average of four shorts a week, the Paramount short subject department is far ahead of its schedule calling for 104 shorts for the neiv season. Larry Kent cites the ability of Max Hayes and the cooperation of the entire department. THE STUDIO SLEUTH. 58 Motion P ic t it r e X e w s July 26, 1930 THE Projectionists' Round Table iBy John F. Rider, ANOTHER method of computation is pos- sible to solve for the joint resistance of two resistances in parallel, as in figure 23. This method is simpler than the arrange- ment employing the reciprocals, but unfortun- ately is limited in its simple state to cases in- volving only two resistances. Expressed in the form of an equation it is Rl X R2 Rx = (17) Rl + R2 in other" words; The joint resistance of two resistances in parallel is equal to their product divided by their sum. Substituting into the foregoing formula, when Rl is 10 ohms and R2 is 10 ohms, 10 X 10 = 5 ohms 10+10 No doubt the reader wonders about the util- ity of such combinations of resistances. Have they any practical application? Perhaps the man who is familiar with these elementary de- tails realizes that if two such resistances were to be used, it would be possible to substitute one unit of the proper value and thus avoid all the complications. Such thoughts are quite in order, but the function of this study is not the possible use of two separate resistors in- stead of one but the solution of circuit net works which contain elements other than abso- lute resistances. The laws stated in connection with these simple examples are electrical laws and find extensive application when circuit com- ponents are resolved into their electrical equiv- RQ.= IO OHMS tr-vOWWVWlAA — i Rl 50HMS ', •— AAAAAAAAM/Wv-I R.3 IO OHMS E = IOO V FIG. 2.4- alents in the form of resistances by virtue of the fact that all components function to con- trol current in one form or other. 1 Ience, we suggest careful analysis of these data and every effort to commit, them to memory. These simple laws are useful when emergency repairs are necessary, particularly when the required unit is not at hand and it is necessary to improvise with what is avail- able. Series-Parallel Circuits Just as it is possible to combine batteries in- to series and parallel combinations to achieve an end, just so is it possible to combine re- sistances. The reason for such combination shall be discussed at a later date. Let us de- vote our attention to the solution of the net- work. Such a series-parallel combination of three resistances is illustrated in Figure 24. The solution of such a combination appears more complex than that of a simple parallel system, but only upon the surface. We stated that two or more resistances in parallel can be resolved into a single resistance of equiv- alent value. An examination of Figure 24 shows a resistance Rl in series with a parallel combination consisting of resistance R2 and resistance R3. If we first attack the parallel combination and ascertain the joint resistance of R2 in parallel with R3, the final figure will be that of a resistance which is in series with Rl. For example, by the product and sum method, the joint resistance of 10 X 10 R2 and R3 = = 5 ohms 10 + 10 and the circuit now becomes as shown in figure 24A. It now becomes a simple matter to solve for the total resistance in the circuit and for the total current. According to the formula for series resistances Rx = Rl + (R2 and R3 in parallel) = 5 + 5 = 10 ohms According to Ohm's Law for current I = 100 10 = 10 amperes Suppose that we solve for the voltage drop across the individual resistances. But before so doing we might warn the reader against one possible error. The statement made in Lesson Eight relative current flow in series circuits, that condition obtains only when the two resistances in parallel are resolved into one of equivalent value. When solving for the current flow through the individual R2 and R3 resistances, one cannot calculate upon the assumption that if the current flow through Rl is ten amperes, and that because R2 and R3 are in series with Rl, the current through R2 and R3 individually will be ten amperes. The total current is ten amperes, but that value of current divides at the point 0 in Figure 24 and again joins to become the main current at point P in the same figure. Three Values to Consider Under the circumstances, we have three values of current to consider. First the total current ; second the current through R2 and third, the current through R3. The resistance Rl carries the total current and a voltage drop IR takes place across this resistance. This drop is. 10 X 5 = 50 volts What about the voltage across R2 and R3 ? It is true that the voltage across all branches of a parallel circuit connected between the same two points is the same as that across any one branch. What is the voltage across the parallel combination of R2 and R3? Is it the 100 volts of battery B? Is it the voltage drop across Rl? Referring again to Figure 24A, the voltage across any part of a series circuit is the current times the resistance of that part of the circuit. The total voltage in Figure 24A E = IR1 + IR23 = 50 + 50 = 100 hence F'Rl = E — F/R23 = 100 — 50= 50 and E'23 = E — E'Rl = 100—50= 50 Vccording to the voltage drop across Rl, it stands to reason that the drop across the parallel combination will be 50 volts. The current, R2. 50 IR2 = - =5 amperes and IR3 = 10 50 10 RlZ b amperes E'=E-IR23 I |R3JI INPARALLEL E'=E-IR.; Rl FIG. 24 A Voltage Dividers Perhaps one salient fact has become evident during the discussion of resistance networks. Particularly during the discussion of the series circuit. If the voltage drop across any part of a series circuit is equal to the current times the resistance of that part of the circuit, it is possible to produce any division of voltages. Consider the illustration in Figure 24A. Assume that the resistance R23 is an ordin- ary resistance in series with Rl and does not represent a parallel combination. According to the circuit, the total voltage across both resistors is 100 volts. It is, however, possible to secure if one so desires, a drop of 50 volts for application to some other part of the system. What this part is shall be left for future discussion. The extent of the lectures does not allow further statements other than to say that the principle to be described is that found in the fader in the projection booth. Suppose we arrange a circuit such as that shown in Figure 25. A resistance R is con- nected across a battery B supplying 100 volts (E = 100). The circuit is a series structure and the current / circulates through the re- sistance R. If the resistance of R is 100 ohms, the current / is equal to one ampere. The voltage across any part of R is according to the IR law, the current times the resistance of that part of the circuit. Suppose that some condition required that 25 volts be secured. According to the diagram 100 volts are available, and the drop across the complete unit R is 100 volts. The value 25 volts is one quarter or 25 per cent of the total available. Since the current is the same in all parts of the resistance, the voltage drop is proportional to the resistance. If we divide the resistance R into four equal divisions, the drop across each division will be 25 per cent of the total. This is simple percentage. The tap at A on This is Lesson 9 in the Rider series on sound projection July 26, 19 3 0 Motion Picture News 59 R gives us 25 per cent of R, or 25 ohms is the resistance of Rl. Then E' = I X Rl = 1 X 25 = 25 volts The foregoing shows that the division of voltages in a voltage divider is a matter of re- sistance ratio. Accordingly, we can say that Rl E1 = I RlX=Ex = R = 100 X .25 = 25 volts (18) r 1=1 AMPERE B — 25 100 x 100 Such computation is simple, but one is apt to err unless attention is called to a very signi- ficant fact. The voltage, El is less than the voltage E, hence the divider "steps dovvn" ; that is, the system allows for a reduction in volt- age. Yet this same reduction in voltage with- out interfering with the layout may represent a "step up." This is obvious, since for every 25 volts across the points X and XI, it means that the voltage across points Y and Yl is 100 volts. Not that actual step-up takes place within resistance, but that the apportionment of volt- ages is such that a 4:1 ratio exists in the sys- tem. Knowing the voltage at E' to be 25 volts an dthat the ratio between R and Rl is 4, the voltage E can be determined by R 100 E = E' X = 25 X = 100 volts Rl 25 (19) Now compare formula No. 18 and formula No. 19. The rearrangemen tot the resistance ratio changes the entire value. Also the significance of the divider. The last mentioned application of the divider is as a means of measuring voltages in excess of the operating range of a device designed to indicate electric potential in circuits. In the first case the ratio Rl/R is a dividing factor whereas the ratio R/Rl is a multiplying factor. So much for simple D.C. electric circuits. It is impossible at this time to enter upon complex networks simply because we have not progressed sufficiently in the study of current flow. This subject with many others will be dealt with later in this series. Heat in Conductors While upon the subject of current flow through combinations of resistances, it is neces- sary to consider one of the important mani- festations of electric current. This is the heat generated in the conductor. The flow of elec- tric current through a conductor irrespective of the form of the conductor, whether it is metal, graphite, carbon, etc., will cause the generation of heat. The fact that -this action occurs is of importance in electric circuits be- cause it influences the life of the conductor ; that is to say, it controls the period during which that conductor may be employed to carry the current and to produce whatever effect is required. As a matter of fact, the generation of heat is of such importance that conductors are selected to conform with the requirements imposed by that phenomenon. The fact that heat is developed when current flows through the conductor is a matter of energy transformation. Electric current in mo- tion is possessed of kinetic energy, and kinetic energy, in turn, is energy due to motion. A conductor must possess the abiilty of dissipat- ing the electric energy transformed into heat, that is dissipating the heat produced. The re- actions due to this heat are quite numerous. First and formost is a change in the molecular structure of the conductor. Sufficient heat will cause the disintegration of the conductor and burn out. As one can readily comprehend, such burnout means interruption of the circuit and, in many cases, possible injury to other parts of the syste.m. Second, is molecular structural change of such nature that the ohmic resistance of the conductor undergoes a change, either an increase or a decrease, depending up- on the type of the conductor. Metals and al- loys of metals when heated increase in tem- perature. Carbon, graphite and other similar materials decrease in temperature when heated. Anv such change in resistance is likely to in- terfere with the operation of the circuit con- taining such a conductor. Third and by far not the least, heat developed in conductors is RMOO OHMS X } "*■ ) FIG. IS apt to cause minute disintegration accompanied by minute changes in resistance the two com- bining to create noise in the conductor. A rapid summary of the last paragraph would make one wonder about the utility of conductors. The above statements, while true in their entirety, are particularly true and ef- fective towards trouble only when the heat developed is excessive. While it is true that the phenomena stated take place, the magnitude of the action under normal conditions of ppera- tion is so little as to be negligible. Such a condition, relative to the conductor, is achieved by the selection of conductors designed and de- veloped to dissipate a definite amount of heat. As a matter of fact, electrical conductors are rated according to their heat dissipating quali- ties. Recognizing the association between the current flow through the conductor and the heat dissipation rating, one can readily com- prehend that the statement pertaining _ to the selection of a conductor according to its heat dissipating property, is the same as a state- ment saying that conductors are selected ac- cording to their ability to carry electric cur- rent within certain limits. Conductors All conductors cannot carry infinite amount of current. Neither can they dissipate an in- finite amount of heat. While the heating ef- fect is mainly dependent upon 1. Current 2. Cross section of the conductor 3. Material of the conductor 4. Length of the conductor the current carrying capacity depends upon the items listed as 2, 3 and 4 in the above tabula- tion. One must, because of utility, add the location of the conductor; whether or not free circulation of air is available. Free circula- tion of air enable greater dissipation of heat. The relation between current flow and heat is of great importance. Joule's Law. W = l'R X t (20) where W represents electrical energy in Joules, / is current, R is resistance and "t" is time shows a definite condition. (It is possible to convert W into heat by converting energy in joules into heat in calories. The definition of the joule is "The joule is the work done in one second by current of one ampere flowing through a resistance of one ohm".) The condi- tion is that The quantity of electrical energy converted into heat when a given current flows through a conductor is independent of the direction of the current flow. Another important law allied with- Joule's equation is that The heat developed in a conductor is propor- tional to the square of the current irrespective of the direction of the current flow. Just what is the significance of the above law? Assuming the selection of any one con- ductor to carry a certain amount of current, doubling the current flow does not increase the heat two times. Instead the heat developed increases four times, as the square of two. If the current flow is increased threefold, the heat developed increases as the square of three, or nine times. If the current flow is decreased to half its original value, the heat developed is not cut to half its original value, but de- creases as the square of a half; becomes one quarter of the original value. Comprehension of the above will explain one important connection between the above and the use of parallel resistances in many circuits. Refer to the circuit shown in Figure 24. The joint resistance of the two resistances R2 and R3 is 5 ohms. Each one is of 10 ohms. The total current flow in that circuit is 10 amperes. Suppose that a resistance of five ohms to carry 10 amperes is not available. Let us say that a ohm resistance is at hand, but its current car- rying capacity is only two amperes. If 10 amperes were to be passed through such a resistance, the heat generated would be 25 times as great as when only two amperes were flowing through the unit. A logical meth- od of solution is the use of two 10 ohm units capable of passing five amperes each, in paral- lel. Each would then carry its rated current without overloading, the correct resistance would be in the circuit and injury due to ex- cessive current and heat (known as overload- ing) would be minimized. It might be well at this time to correct a possible impression. The above statements do not mean to say that all parallel resistance cir- cuits are employed in order to create the above condition. The reasons are more numerous and will be dealt with later. However, the division of current flow is one reason for the use of parallel resistances. Power Rating of Conductors We stated that conductors are designed to carry a certain amount of current. Recalling the fact that all conductors possess resistance, the relation between current flow and resistance introduces voltage. Whenever voltage and cur- rent are present in an electric circuit, power is present in that circuit. This is true because of Joules equation or law and because Power is the rate at which work is done, or the rate at which energy is converted from one form to another. Refer once more to Figure 24. The resist- ance Rl functions to reduce the voltage im- pressed across the parallel combination of R2 and R3. In other words, a voltage drop takes place across Rl. This drop is 50 volts at 10 amperes. Heat is developed in this resistance and the electrical energy in that circuit is con- verted into heat. Hence the dissipation of a certain amount of energy represented by a cur- rent flow of 10 amperes through a resistance of five ohms into heat. The heat is, of course, useless and the energy is wasted, but a certain condition is created, namely a voltage drop is produced. This conversion of electric energy into heat takes place at a certain rate. Accord- ing to the definition of power, the rate of do- ing work (the power) would be equal to the work done (the energy converted) divided by the time taken to complete the operation ; or W P = (21) t Since power is the rate at which work is be- ing done, it is possible to express the rate as the energy converted. For example, as pre- viously stated, one joule of energy is converted when one ampere of current flows through a resistance of one ohm for one second. This is the same as stating that one joule of energy is converted when a voltage drop of one volt takes place across a resistance of one ohm, for one second. Also, since 1 joule = 0.24 calorie of heat 0.24 calorie of heat is produced during one second when a voltage drop of one volt is de- veloped across a resistance of one ohm. Now, the most frequently employed unit of power is the watt and, since it is possible to express the rate of energy conversion as energy converted per second, it may be said that 1 watt = 1 joule per second and by definition of the joule 1 watt = 1 volt X 1 ampere Some New Definitions We now have the relation between the heat produced in a resistance when current flows through it and the possible rating of a resist- ance to express this ability to withstand the conversion of energy from the electrical state into heat. Thus, a resistance of one ohm which is of such structure that it can withstand the generation of 0.24 calorie of heat per second, (Continued on page 66) 60 Motion Picture News July 26, 19 3 0 Opinions on Pictures Dixiana (Radio Pictures — All Talker) Box-Office (Reviewed by Walter R. Greene) L INE music, generous comedy, colorful back- ■*• grounds and a melodramatic story combine to make "Dixiana" a good bet for popular appeal. The production is intended as Radio's lVJO-1931 successor to "Rio Rita," but fails to equal the all-around qualities ot the latter as a box-office attraction. In addition, "Dixiana" will have to buck the public reaction to musi- cals made in the operetta formula, while "Rio Rita/' as one of the first of that formula, found the very fact that it was musical comedy in its favor. However, it is loaded with selling angles. "Dixiana" contains several tuneful, original song numbers by Harry Tierney. It also has the effective comedy team work of Bert Wheeler and Robert Woolsey, with the pair wandering in and out of the story to provide the laugh situations. The comedy development is bulwarked by the German dialect of Joe Cawthorne and the semi-serious characterization of the tall and not-so-slender Jobyna Howland. Bebe Daniels turns in a nice performance in tlie lead, while Everett Marshall, recruited by Radio from the operatic stage, reveals a fine personable voice in two song_renditions. Mar- shall, in this, is very self-conscious, traceable no doubt to the fact that "Dixiana" is his first picture. Ralph Harolde, as the gambler "men- ace" to the love interest, hits a high mark with a sterling performance. Bill Robinson, well known negro tap dancer, stopped the show at the premiere Tuesday night in Los Angeles with a specialty dance number that was all too brief. Miss Daniels here is a singer and dancer in a New Orleans circus, the story taking place in the nineteenth century. She meets and falls in love with Marshall, son of Cawthorne, who inherits a Louisiana plantation from his mother. Marshall brings his intended bride to the plan- tation, but the circus girl is disowned by Jobyna Howland and immediately returns to the big top with Marshall following. The final sequences are laid in the spacious gambling palace of Harolde and the annual Mardi Gras that has made New Orleans fa- mous. After a gambling and dueling encounter with Harolde, Marshall and Miss Daniels are reconciled for the finish. The story is episodic with comedy sequences interrupting the continuity of the plot. These sequences get plenty of laughs. The singing of Daniels and Marshall, plus the personalities nf Wheeler and Woolsey, should give the pic- ture plenty of box-office appeal if . And the "if" revolves around whether or not full ad- vantage is taken of the picture's many selling angles. It'll be a merchandising proposition all the way, the result to be determined by showmanship. Cartoon comedies suggested with this. Produced and distributed by Radio. Directed and adapted by Luther Reed. Music by Harry Tierney. Booh and lyrics by Anni Caldwell. Dance director, £aton Orchestral arrangements by Max Photographed I". Roy Hunt. Length, n"t set. Releasi date, August, 1930. THE CAST Dixiana Bebe Daniels Carl Van Horn Everetl Marshall I ', i ... ,o Bert Wheeler Ginger Robert Woolsey lius Van Horn Joseph Cawthorn Mrs \ in Horn Jobyna ll..wland Dorothy Lee Royal Montague Ralf Harolde Blondell Edward Chandler -t <'■■• Herman Raymond Maurel i Portei Bruci I ovington Rill Robinson Eugene Jackson Rockne Delivers Pathe's home office executives had their first glance this week at the six one-reel football subjects made under the direction of Knute Rockne, famous Notre Dame coach, and the rooster is crowing again. He has a right to. Facing the camera in a semi- closeup, Rockne discusses celebrated plays, explaining the mechanics of the maneuvers, and then illustrates them with slow motion shots of his own squad or views taken at big games. The latter include the cheering and playing of the college bands. The millions of football fans in this country will eat up this series, and the general public will get a thrill out of the expert diagnosis of what happens behind the line of scrimmage. These shorts are natural for the fall and should go big in college towns. Rockne, who, incidentally, was pres- ent at the showing, delivers his lines in professional style. HAGE. The Big Shot (M-G-M—AU Talker) Better-Than- Average Keaton (Reviewed by Walter R. Greene) D CSTER KEATON goes overseas to the •L* front line trenches, equipped with many cob-webbed comedy situations and dialogue — nevertheless providing a generous quantity of slapstick laughs and sequences to rate "The Big Shot" above the regular line of Keaton pro- gram pictures in entertainment values. The story is slight, and depends entirely on the thread which carries him into the enlist- ment office, through training camp, and finally up to the front lines of France. He is the regulation sap that struggles through, going for the laughs on his bungling of things generally. Yarn is a regulation comedy formula fading in and out on various gag sequences without too great a regard for the story development. Regular Keaton romance is injected, with the girl also going overseas to get into the front lines with Buster at the finish. Cliff Edwards, Victor Potel and Pitzy Katz form Keaton's trio of companions with the highly- touted comedy abilities of Katz somehow lust completely in the shuffle. Edwards naturally has his ukelele along to sing a few tunes. Standout in the picture is Edward Brophy, as the hard-boiled sergeant. Brophy, former assistant director for many years, laced it into Keaton so roughly that M-G-M placed him un- der term contract. Director Edward Sedge- wick, although unbilled, got into- the camera eye as the fat cook in the army camp. "The Big Shot" rates as better-than-average Keaton comedy that is geared for the key week runs and program houses. There are more laughs and comedy in this one than in Keaton's initial talker released a few months ago. Musical shorts and novelties will round out the hill here. Produced and released by M-G-M. Story by Sidney Lazarus and Al Boasberg. Scenario by E. Richard Schayer. Dialogue by Schayer and Boasberg. Di- rected bj Edward Sedgewick Photography by Leon- ard Smith. Length, not set. Running time, about 75 minutes. Release date, August 30, 1930. THE CAST Elmer Buster Keaton Mary Sally Eilers Nescopeck Cliff Edwards Sergeant Brophy ...Edward Brophy Sv'endenburg Victor Potel GuStave Arnold Korff in Si itl Frank Mayo Big Boy ( Warners — A 11 Talker) Jolson Clicks (Reviewed by Bill Crouch) JOLSON in blackface. Al as a comedian without the tear-drip- ping dramatics of weepy songs. 1 hat's the Al Jolson of "Big Boy," his final talker for Warners. And Jolson, with his many happy song num- bers and wisecracks for laughs, opens up to the limit. The result is one of the best pic- tures Al has made since his "Jazz Singer" turned the business upside down. Jolson as "Gus," the colored servant of the Bedford family, essays the role of a wise-crack- ing, ever-singing trainer of race horses. He spends his time training "Big Boy," the blooded race horse upon which the Bedfords are staking their all, in an effort to win the Kentucky Derby the winning of which will recoup the fortunes of the family, which, while rich in traditions, is poor in funds. Lloyd Hughes, the son, is framed by two alleged friends and a woman. They force him to pave the way for Jolson's dismissal a short time before the race and substitute a jockey of their own choosing to ride "Big Boy." Jol- son, however, exposes the plot and arrives in the nick of time to ride the horse to victory. The finale, as in the stage play, shows Jolson without makeup. He "fills in" by singing sev- eral numbers and gives a "curtain" speech. Un- usual, but entertianing. All through the picture the action is delayed by the placements of wisecracks or songs to carry a weak and obvious story. They are cleverly done, however, and do not stand out in a glaring manner. When Jolson sings, which is very often, his numbers are short but good. Some of them are undoubtedly potential "hits." Jolson is on the screen almost constantly, carrying the entire picture himself, and leaving little for the others to do. Johnny Harron and Claudia Dell have a love affair that is woven in very lightly. Lloyd Hughes, Eddie Phillips, Lew Harvey and Louise Glover Hale are cap- able in their respective roles. Dramatic shorts and travelogues are needed here. Produced and distributed by Warner Bros. Directed by Alan Crosland. From the play by Harold Atter- idge. Screen play and dialogue by Wm. K. Wells and Perry Vekeroff. Photographed by Hal Mohr. Edited by Ralph Dawson. Length, not set. Release date, not set. THE CAST Gus Al Jolson Annabel Claudia Dell Mis. Bed/ord Louise Glosser Hale Jack Lloyd Hughes Coley Reed Eddie Phillips Doc Wilbur Lew Harvey Tim Franklin Batie Joe Tohn Harron Tucker Tom Wilson Song Director Carl White Steve Leslie Colin Campbell Bagley Xoah Beery 20 Monroe Singers HelPs Island (Columbia— All Talker) Audience Stuff (Revieived by Charles F. Hynes) ANOTHER of the Ralph Graves-Jack Holt hoke films and, like its predecessors, one which should grab plenty of coin. It follows the usually well-defined and obvious formula of pictures starring this team, but it packs a kick. There is an abundance of action, some com- edy and a few tense scenes, which make it a worthy successor to "Submarine" and "Flight." This time the pals are in the French Foreign legion, soldiering in Africa where the Riffs are on the warpath. They fall for the same girl, and Graves is in the preferred spot. The July 26, 19 3 0 M o t i o n Plot it re News 61 Opinions On Pictures pals go into action against the rebels hating each other and when Holt is winged by a Riff, Graves carries him to an ambulance. In do- ing so, however, he disobeys orders and is forced to knock out the sergeant. For this breach of discipline, he gets ten years at Hell's Island. The girl determines to follow him there and marries Holt to accomplish her pur- pose. At trie island, Holt arranges escape for Graves, planning to kill his erstwhile pal, who, he believed, had shot him in the back. In the nick of time, he learns his error, assures Graves' escape with his wife and is killed him- self. Rather a far-fetched yarn, but guaranteed to furnish the audience appeal expected from Holt-Graves films. Direction is good and Doro- thy Sebastian furnishes plenty of "it" as the heroine. She gives a consistently good per- formance. The three principals carry the bur- den, other members of the cast being subor- dinated, although all are adequate. Play this up as an adventure yarn and an- other in the successful Holt-Graves series. The Foreign Legion and Hell's Island angles offer plenty of exploitation suggestions. Musical ami comedy shorts advisable. THE CAST Produced and distributed by Columbia. Directed by Edward Sloman. Story by Tom Buckingham. Adaptation, continuity and dialogue by Jo Swerling. Edited by Leonard Wheeler. Photographed by Ted Tet2laff. Running time, 67 minutes. Release date, July 16, 1930. Length, 7,462 feet. THE CAST Mac Jack Holt Griff Ralph Graves Marie Dorothy Sebastian Sergeant Klotz Richard Cramer Bert, the Cockney Harry Allen Monsieur Dupont Lionel Belmore German Legionnaire Otto Lang Colonel Carl Stockdale for Rain or Shine (Columbia — All Talker) For the Mob; Too Long (Reviewed by Red Kann) COLUMBIA opened the money bags "'Rain or Shine," first of the outfit's re- leases for 1930-31 and a very good attraction for the mob. In story \alues, the picture is wobbly, de- pending as it does upon Joe Cook and his par- ticular brand of comedy to put it over. More often than otherwise, Cook comes through, but the job at times becomes too tough for one player to carry. The consequence, as might be expected, is a drop in interest and laughs in many of the sequences. In addition, the pic- ture, when caught by this reviewer, was entirely too long and called for editing in order to make it hold together more adequately. Cook is Smiley, all-around circus man, who operates the Rainey show for Mary, played averagely by Joan Peers, who did such promis- ing work in "Applause." Dalton, the ring- master, and Foltz, the lion tamer, are angling for control of the circus and, when Smiley and Mary part as a result of a misunderstanding, get their chance to put the crimp into the pro- ceedings in so far as Mary is concerned. Smiley hears about it, returns in time to rally a few of the faithful together and gives a show. But the audience, incited by Dalton, protest until the riot call is sounded. The climax is a fire with Mary imprisoned under the big top to be rescued by Smiley as the tent collapses. Mary, in love with Bud, a society boy who had joined the circus as a lark, goes to him as Cook does a Chaplinesque fade-out on the edge of the burning circus tent. Frank Capra, the director, did a very com- petent job. in the main. The dramatic end of his task is workmanlike, effective and pictori- ally there. Cook's own brand of comedy re- quires considerable footage before it is worked up for laughs. This may explain why prac- tically all of the major sequences are permitted to run as long as they do. In particular, the swanky country club scenes where Smiley dis- graces Mary in the presence of the uppity-up society folks grows tedious before it finally fades out and back into the atmosphere of the circus. Cook, as on the musical comedy stage, reaches out for the belly laughs. Often he gets them. Often he fails. But the picture, as it stands, is a good attraction for picture houses. Musical shorts will go well. Produced and distributed by Columbia. Based on musical comedy of same name by James Gleason. Directed by Frank Capra. Adaptation by Joe Walker. Length, not determined. Running time, not deter- mined. Release date, ditto. THE CAST Smiley Joe Cook Erankie Louise Fazenda Mary Joan Peers Bud William Collier, Jr. Amos Tom Howard Dave David Chasen Dalton Alan Roscoe Foltz Adolph Milar Nero Clarence Muse Mr. Conway Ed Martindale Grace Conway Nora Lane Lord Gwynne Tyrrell Davis Rough Waters I Warners— All Talker) Good Action Stuff (Reviewed by Robert Hage) RIX-TIN-TIN scores again in this produc- tion and, ably handled, gives a fine per- formance. The story itself is packed with ac- tion that will appeal to that type of picture fan that glories in danger and daring. Jobyna Ralston and her father, Edmund Breese, live in a deserted fishing village. A trio of payroll bandits, who had just killed three men and escaped with the loot, seek re- fuge there, posing as government agents on the trail of rum runners. The chief of the band, Walter Morris, takes a violent dislike to Rin- Tin-Tin, who reciprocates. When Morris plain- ly shows that he intends to force his attention on Jobyna she sends the dog with a message to her fiance, Lane Chandler, a state policeman. Then follows a long series of battles before right triumphs. One sequence shows a bicycle plunging from a pier into a powerboat. It is effectively done. Breese and Morris give outstanding perform- ances and the rest of the cast works hard. The picture is fast-tempoed and lacks padding. With good comedy sup fort will satisfy all action fans. Produced by Warners. Original story and adapta- tion by James A. Starr. Directed by John Daumery. Length, 4,280 feet. Running time, 42 minutes. Re- leased, June 7, 1930. . THE CAST Rinty Tin-Tin-Tin Morton Lane Chandler Mary Jobyna Ralston Captain Thomas Edmund Breese Morris Walter Morns I!, II Bill Irving Fred George Rigon Little Richard Alexander Davis Skeets Noyes A Real Draw Norma Shearer's pulling power at the box office is being attested by her newest picture, "Let Us Be Gay," which is clicking generally throughout the country, it is shown by reports to Motion Picture News. The picture is proving one of the real bets of the current summer, getting consistently high grosses in widely-separated sec- tions of the country in spite of exces- sive heat. A big factor is the fre- quency with which Shearer films are being turned out, keeping the star before the public. It is but a few weeks since "The Divorcee" was re- leased. One Mad Kiss (Fox— All Talker) A Weak Sister (Reviewed by Charles F. Hynes) HERE'S another and convincing argument against the filming of operettas. This one just doesn't get to first base, despite some good acting and sitting. It's a story of a Spanish Robin Hood, who defies the thieving governor who is usurping military authority. Plenty of liberties are taken with plausibility, as is com- mon in operettas. The illogical story just doesn't register. The title is a misnomer, hardly suggestive of a western musical romance. There are some catchy songs, but the orchestral accom- paniment in western scenes certainly seems out of place. Don Jose Mojica is a capable singer, as is Mona Maris. However, with Antonio Moreno in the cast he is at a decided disadvantage, as the latter could probably make so much more of the hero role, if we except the singing. Moreno puts over the role of heavy, but seems out of place, particularly after his work in "In Old Arizona," and other pictures where he has played roles calling for a Spanish dialect. Tom Patricola contributes some laughs, but he is hopelessly miscast in the role of a Spaniard. The picture is pretty weak from the box office standpoint, as it lacks selling points. Antonio Moreno is the best money bet, but it's almost a two to one bet that Moreno fans will resent his role in this. Comedy shorts, if you must play it. Produced and distributed by Fox. Directed by Mar- cel Silver. Stage director, Frank Merlin. Story and dialogue by Dudley Nichols. Photographed by Charles Van Erger. Release date, July 13. Length, 5,776 feet. Running time, 64 minutes. THE CAST Jose Savedra Don Jose Mojica K ' "» Mona Maris Don Estrada Antonio Moreno paco Tom Patricola Firebrand Jordan (Big Four — All Talker) Trite (Reviewed by Robert Hage) ANOTHER western that follows the cus- tomary formula without a redeeming fea- ture. The cast is composed of old standbys of the western field, and their heroics will no doubt evoke cheers from the kids. Firebrand Jordan, a ranger, is assisting the sheriff in his search of a counterfeiting outfit, the leader of which decides to put him out of the way. Judd Howe vanishes, leaving his daughters, Joan and Peggy, worried at their ranch home and in need. Hampton, who has plenty of money, pretends that their father owed him a considerable sum and is willing to take Joan's acceptance of his attentions in pay- ment. Firebrand learns that Hampton is the leader of the counterfeiters and restores peace and harmony to the countryside in short order. Don't make many promises for this one, al- though it probably will click in houses using westerns. Use musical shorts and good comedies for balance. Produced by National Players, Ltd. Distributed by Big Four Film Corp. From the story by Carl Kru- sada. Adapated by Carl Krusada. Directed by Alvin Neitz. Photographed by William Nobles. Length, 5.400 feet. Running time, 56 minutes. Released, June 23, 1930. THE CAST Firebrand Jordan Lane Chandler Joan Howe Aline Goodwin Red Carson Yakima Canutt David Hampton Sheldon Lewis Peggy Howe Marguerite Ainslee Ed. Burns Tom London Spike Lew Meehan Tony Frank Yaconalli Ah Sing Alfred Hewston Tudd Howe Fred Harvey Pete Cliff Lyons 62 Motion Picture News J uiy 26, 19 SO On Your Back {box— All Talker) Mildly Interesting {Reviewed by Bill Crouch) "O N Y0LJR BACK" is not the story of an ^-' acrobatic team, regardless of the title, but is intended to convey the fact that clothes and styles of women figure mainly in the story. \\ ithout outstanding "draw" names in the cast, the picture is geared to do about average business m the secondary week stands and split week program houses. The story deals with the rise of Irene Rich to the rank of a Broadway modiste to finally end up as the sole owner of a chic style salon on in Mb Avenue. Her inspiration comes from an only son, Raymond Hackett, and her faith in a worn deck of cards which she use to guide her activities. She struggles, so that her son maj graduate from college and get a start in business. Wheeler Oakman, a friend, suggests a plan whereby she can benefit financially both herself and struggling show girls, by obtaining "con- science" money. This plan works well until one of the show girls, Marion Shilling, who met Hackett in the college town while she was playing there, is thrown into an affair with H. B. Warner, Miss Rich's broker. Hackett, upon finishing college, goes to work in War- ner's office. He quits the job when he learns of Warner's affair with his fiancee. In the showdown, Miss Rich is forced to share her love with Hackett's fiancee, and all ends pleasantly. Miss Rich is capable in the lead. H. B. Warner gives a finished performance, while Hackett is adequate as the son. Nothing unusual to make this outstanding but able direction by Guthrie McClintic makes it mildly interesting. Name comedies and musicals needed here. Produced and distributed by Fox. Directed by Guthrie McClintic. From the story by Rita Wei- man. Screen play and dialogue by Howard J Green. Photography by Joseph August. Length, 6,600 feet. Running time about 70 minutes. Release date, Sept. 14> 193°- THE CAST Julianne •• Ire"? Kich Harvey, her son Raymond Hackett Raymond Pyrer H. B. Warner "Lucky" Tim Seymour Wheeler Oakman Jeanne Burke Marion Shilling Dixie Mason Uka Chase Belle Charlotte Henry Mrs. Dupinnet Rose Dione Victor Arthur Hoyt Manslaughter (Paramount — All Talker) Excellent (Reviewed by Walter R. Greene) i(\/\ ANSLAUGHTER" was announced as 1V1 one of the "specials" on next season's program by Paramount. The finished picture will" stand up under that classification. Whether or not it will hit extended runs over two weeks depends entirely on the selling campaign in each locality. Neither Claudette Colbert nor P red- eric March have sufficient drawing power at this particular time to help in carrying the pic- ture, and smart showmen are going to have an opportunity to reap profits on their ability to put the picture over via exploitation and ad- vertising. . The picture itself is sure-fire entertainment for any type of audience. The story is fast- moving and effective; characterizations are nearly perfect; direction is outstanding ; and the entire production carries plenty of audience appeal. . , , "Manslaughter" is certain to enhance the "draw" values of Claudette Colbert for suc- ceeding pictures. Here is a girl with a charm- ing personalitv, sincere actum abilities and positive starring qualifications. March steps into real prominence in his portrayal of the district attorney who has to prosecute the girl he loves. The rest of the cast is most capable and finely bala The silent picture will be remembered as one of the outstanding hits of its particular year. The talker version, although without name Short Subject House Devoted exclusively to the showing of shorts, Wallack's (West 42nd St., New York, house) now is being wired and is to be reopened soon as a pic- ture house. It will be the first house of this type in the city. One other theatre, the Embassy, shows shorts only, but these are newsreels. The average program at Wallack's will be about two hours in length and will consist of from 10 to 12 subjects. The house will run from 11 A.M. to 11 P.M. personalities, has chances of getting into the same classification. The story introduces March as the "on-the- level" district attorney who falls in love with Claudette Colbert, wealthy society girl. Lat- ter is responsible for the death of a motorcycle cop due to her speeding proclivities, and stands trial for manslaughter, being convicted through prosecution by March. The girl goes to the pen, and March resigns his office and gradually goes downhill. Stanley Fields, a yegg, gets March to pull himself to- gether, with March finally getting a job in a law office to stage the come-back. Then the girl, through influence, receives a pardon, and returns home. Discovering March in the law firm, she obtains his dismissal, inviting him to her house to give him the sad news. After getting vindication through showing March what she does to him in order to get back for his sending her to jail, the girl finally gives in and dashes into his arms as March dejectedly leaves the mansion. Story, fast moving throughout, carries sev- eral dramatic punches that keep interest at keen pitch. Individually and collectively, the performances make for balance and sincerity ; direction is noteworthy. Comedies, musical shorts or cartoons would fit here. Produced and released by Paramount. Based on novel by Alice Duer Miller. Adapted and directed by George Abbott. Photographed by A. J. Stout. Length, 7,954 feet. Running time, 89 minutes. Re- lease date, Aug. 9, 1930. THE CAST Lydia Thorne Claudette Colbert Dan O'Bannon Frederic March Miss Bennett Emma Dunn Eleanor Natalie Moorhead Albee Richard Tucker Evans Hilda Vaughn Drummond : G. Pat Collins Bobby Gaylord Pendleton Peters Stanley Fields Piers Arnols Lucy Morson Ivan Simpson Foster Irving Mitchell On the Make ( fox— All Talker) Slow McLaglen Comedy (Reviewed by Don Ashbaugh) THE audience laughed at this one in preview form. Whether they will bother to storm the theatre showing Victor McLaglen's latest effort is a question. This might have been a corking good story. Instead it's rather blah. The locale is a mythical South American country where an outlaw chief and his band are making merry. Victor McLaglen is Jerry Maxton, who soldiers for the love of it. He is sent to capture the bandit and is accompanied on his excursion by young Tom Standish, play- ed by Humphrey Bogart, with whom he has had several previous encounters, none of them friendly. Misfortune, due to some dirty work by two Spanish girls apparently smuggling arms for the outlaws, results in both Jerry and Tom find- ing themselves in a native jail. After their escape, they start out after the bandit and chance to rescue a Spanish girl, whose picture, stolen from a native photographer, Harry has been carrying. Eventually they arrive at Rosita's hacienda home and a marriage is arranged between her and Jerry. But the girl loves Tom and a battle with the bandits eventually solves this difficulty. McLaglen is a vital enough figure as Jerry, and there is some of the broad comedy char- acteristics of. his recent pictures. But the whole production seems to slow down. The most memorable fact about it is the portrayal of Tom, by Bogart, who is constantly amused at Jerry and has a rather delightful laugh. < Hlier roles are filled with no particular glory by Mona Maris, Mona Rico, Luana Alcaniz, Michael Vavitch and John St. Polis. This film will need rather strong support. Musical shorts might be used to advantage. Produced and distributed by Fox. Directed by Irv- ing Cummings. From the novel "Dust and Sun" by Clement Ripley. Screen play and dialogue by Dudley Nichols and Henry M. Johnson. Adaptation by Dudley Nichols and Norman Hall. Photographed by Arthur L. Todd. Length, not set. Release date not set. THE CAST Jerry Maxton Victor McLaglen Luana Fernandez Mona Maris Tom Standish Humphrey Bogart Morloff .Michael Vavitch Dolores Luana Alcanez Jimenez Mrs. Jimenez Don Jose John St. Polis Rosita Mona Rico Juan Joe De La Cruz The Way of All Men (First National — All Talker) Mild Program Fare (Reviewed by Bill Crouch) NEARLY ten years ago Goldwyn produced a silent adaptation of "The Sin Flood" from the play by Hemming Berger. Because of its characterization through dialogue, it was figured to be a "natural" for a talker remake. The new version, however, lacks many of the qualities that would lift it from its present classification of average program calibre. The story is rather unusual, presenting the reactions of several men and one woman when face to face with death. Preliminary sequences bring together the men and the woman in a river front basement saloon, when a terrific storm stirs the river to overflowing. As the place starts filling with water, the water-tight doors are clamped down and the group locked in to face death from suffocation. There is Douglas Fairbanks, Jr., a broker's clerk; Rob- ert Edeson, a rich broker, Anders Randolf, for- mer employer of Fairbanks, Jr. ; Dorothy Re- vier, Fairbank's girl friend ; Noah Beery, owner of the bar; Wade Boteler, the bartender, and several tough and humorous characters. With death facing them, everyone starts preaching "brotherly love." Animosity is for- gotten and a fine spirit prevails. Then the air becomes bad and the doors are opened by Beery to make the expected death quick and painless. But the waters have receded, and pure air pours in. When the fear of death is removed the pledge of brotherly love is forgotten and argu- ments, fights and bickerings begin all over again. Romantic angle is supplied by Fairbanks, Jr., and Dorothy Revier, who perform most cap- ably. Comedy touches by Wade Boteler and Noah Beery are effective. Broad comedy, musical shorts and cartoons will fit here. Produced and distributed by First National. Direct- ed by Frank Lloyd. Story by Hemming Berger. Adaptation and dialogue by Bradley King. Edited ■ by Ray Curtis. Length, 6,032 feet. Running time, 70 minutes. Release date, Sept. 7, 1930. THE CAST Billy Bear Douglas Fairbanks, Jr. Poppy Dorothy Revier Swift Robert Edeson V, a7,.r Anders Randolf Higgins Ivan Simpson Nordling William Orlamond Sharp Henry Kolker Levee Louie L°uis Kin* Preacher William Courtenay Strati..,, Noah Beery Charlie Wade Boteler Edna ...' Dorothy Mathews Oick Pat Cunnings f;Wen Ilona Marlowe raclj Eddie Clayton July 26, 19 3 0 Motion Picture News 63 Short Subject Reviews New Rhythm {Paramounter — Talker) Unique, Fine Jazz Number DON AZPIAZU and his Havana Casino Band know their instruments. This Cuban aggregation of jazz band musicians combine their wind and string instruments with a pecu- liar lilting tempo that makes their music dis- tinctive, infectious and charming. And, because their stuff is different, this re- lease kicks in as one of the finest jazz band numbers this reviewer has seen in his long, and often painful, experience with sound shorts. Running time, 9 minutes. Bill it and boost it. Can stand the plug. Two Plus Fours (Pathe— Talker) Fair NAT CARR and Thelma Hill head the cast in this Campus Comedy, but no students in any college ever looked as dumb and ama- teurish as those selected for this short. They look more like graduates of a college of soda dispensing. Carr has the role of a tailor in a college town who can't make ends meet and is about to be dispossessed when the boys come to his aid and save the day. Though lacking in punch and ideas, it moves swiftly and will entertain persons not overly-critical about com- edy. Directed by Raymond McCarey. Running time, 20 minutes. Good with musical drama. Audio Review, No. 30 {Pathe — Sound) Average TERRY RAMSAYE kids the newsreels in this issue of the Review, making up a "per- petual newsreel" containing the type of "news" seen so often in them. The other units consist of irrigation methods in Egypt and an insight into a home of the Gay Nineties, with a quar- tette, dressed for the period, singing "Love's Old, Sweet Song." The color effects in the latter are so blurred that the faces of the singers are barely discernible, although semi- closeup. Mildly interesting. Running _ time, 9 minutes. Will fit into any type of bill. Jazz Rhythm (Kracy Kat — Columbia) Lois of Laughs ANY time a Krazy Kat cartoon is on the bill, the audience is in for laughs, and this one is no exception. It follows more or less familiar lines, but has a few novel twists. The artist displays some keen imagination and humor and the musical accompaniment is good. A good all-around cartoon subject. Running time, 6 minutes. Fine for comedy relief. Snow Time (Pathe — Sound) Good THIS Aesop Fable is packed with laughs and is especially appealing on a hot day, for the locale is the Alps and the synthetic snow and ice look refreshing. One of the dogs in the cast is overcome by the cold, whereupon the good old St. Bernard, with a cask of liquor a la Swiss, comes galloping to the rescue. He pours the contents into the stiff, who comes to life, turns over on his side and indulges in an alcoholically beautific snooze. The pack then take after the St. Bernard, but he swigs the rest of the booze and escapes. Running time, 8 minutes. Will help any program. Desert Thrills (Vitaphone Varieties, No. 989) Goofy IT'S hard to figure out what the producer had in mind when he started this. The locale is a cafe in some desert place, and opens with a sheik singing through his nose to a honeymoon- ing couple who look like high school sopho- mores. She is thrilled and wants to be ab- ducted by the sheik. Hubby becomes peeved and shines up to a coach dancer. A squad of French soldiers burst into alleged melody, but when the boy and eirl take to singing it's time to retire. And the gags were very, very stale. Running time, eight minutes. May get by if your audiences are not critical. Audio Review, No. 29 (Pathe — Sound) Fair THE highlight of this issue is a musical prodigy, a 16-year-old pianist-composer who plays his own modern "pieces," at times using his fist and elbow to show his versatility. It's much too long and contains ads for a couple of music teachers. Under the subtitle, "Prehistoric," one is regaled with shots of trees and foliage which might have been shot in Cen- tral Park ; "Neapolitan Class" shows two ma- rionettes in grand operatic costumes with a dubbed in off-stage duet ; and the issue is com- pleted with shots of an Egyptian derby, with camels racing. Running time, 9 minutes. For balance with a heavy show. Old Man Whoopee ( Paramount — Talker) Flat ART FRANK tries to do a Chic Sale. Only he isn't Chic Sale and there you have the keynote to "Old Man Whoopee." This con- cerns itself with an octogenarian or worse set- ting out for the big town and the night clubs to take his young boop-boop-da-doop niece back to l'unxsatawney and purity. As you might expect, he falls for the lights, women and booze — to what end this reviewer hasn't yet been able to dope out. Directed by Ray Cozine. Running time, 10 minutes. ds plenty and strong support. Not So Quiet ( Universal — Sound) Average THE Oswald cartoons generally are good, but this one misses fire throughout, due to a lack of fresh gags. However, where cartoons are favored it will entertain. Okay with an otherzvise strong bill. Hot Gags By Walter Weems (Sennett Scenario Writer) Los Angeles could have been the "Fifth City" a good many years ago if the Iowans and New Englanders had saved up car-fare for the western jump sooner. * * * I believe in killing ,two birds with one stone" — if they are both saxophone players. * * * After Carol Kings himself into a new set of money, Lupescu will prob- ably order him back to Paris for a re-take. Stories Putrid, Says Critic, and Becoming Worse Pare Lorentz, picture critic of Judge, takes a sock at screen writers in the current issue of that publication. Their output is becoming worse all the time, he asserts. His editorial follows : "I don't want to get off another one of those pessimistic bulletins, but if any of you know what to do about this movie situation I'd like to hear from you. The writing in Hollywood is getting worse and worse. They have employed the best actors in the busi- ness, but all those bright young writers who were shipped West by the carload either must have died of diabetes or quietly turned on the gas. There was a time when once in a while somebody experimented with the movies. Big business has changed all that. "The product for the last six months has been standard — putrid is something close to a definition of that standard. I would except the Laurel & Hardy comedies and the Walt Disney animated cartoons. As a matter of fact, the day a theatre owner turns out a program composed only of ( 1 ) a good, in the flesh, orchestra, (2) an ani- mated cartoon, (3) a Laurel & Hardy com- edy, (4) a newsreel with news, (5) beer and cigarettes, then going to the movies will have become more of a pleasure than a habit." "Music Tax" Suit Filed Against Casey Showman Kansas City — Suit for $1,250 has been filed by the American Society of Composers, Authors and Publishers against Raymond Silverman, manager of the Beaufort, sub- urban house. The suit was filed for De- Sylva, Brown & Henderson. The society alleges that Silverman infringed on music copyrights by using five copyrighted songs in his theatre without paying the necessary music tax. Eight Films in Work at First National Studio Hollywood — Eight pictures are in work and others are being prepared at the First National studio. Those being filmed either at the studios, or on location, include the following: "Kismet," "Adios," "Sunny," "Going Wild," "College Lovers," "The Hot Heiress," "Father's Son" and "The Gorilla." Making German Version Hollywood — M-G-M has started produc- tion on the German version of "Anna Christie" with Greta Garbo starred in her original part. Jacques Feyder is directing with Theadore Schall, and Salka Steuer- mann in prominent roles. Keaton Title Changed Hollywood — M-G-M has changed release title of Buster Keaton's latest talker "For- ward March" to "The Big Shot." 64 M o t i o n Picture N e w s July 26, 19 3 0 Shown Up, Must Drop Side Line, But All Is as Is Since the appearance in Motion Picture News several weeks ago of a story describ- ing the gymnastics by which the publicity director of a circuit here made a good thing of trailer business he operated on the side, the circuit has issued orders to the gentle- man in question either to abandon his trail- er interest, or else. To all appearances the edict has been complied with. The gentle- man is still publicity director for the circuit and a newcomer directs things over at the trailer office. Here's what happened : A short time ago a certain exchange closed its Chicago office. The former man- ager, possessing some influential theatre connections, was employed by a local trailer house as salesman. His theatre connections made it possible for him to swing an ac- count formerly handled by the trailer house operated by the circuit's publicity director. The Motion Picture News story appeared just about the time the account was lost, and was followed by the circuit's edict. The publicity director, knowing that the lost account would follow his competitor's new salesman, held out bigger commissions and a change to buy a half interest in the trailer business out of future profits, in or- der to get the influential boy on his side. Naturally, this meant not only the return of the account which had been lost but a "blind" operator of the trailer business as well. The result is that things are exactly as formerly, except for the presence of a new name on the publicity director's trailer house payroll. Dick Anderson Spills Lotta Mysterious Info Richard V. ("Diamond Dick") An- derson, national sales director of Universal newsreel, spent last week in Chicago in the course of a tour of all United States and Cana- dian Universal branches. Ask for an interview, "Diamond Dick" replied: "I have nothing to say for publication, BUT... , etc." An hour and a half later, your correspond- ent had been advised, .among other things, that there are evidences, na- tionally, of the increasing popularity of i ri .iha'm McNamee as a newsreel "lecturer." Stung! For the first time out of seventeen starts this summer "Benny" Benjamin (R-K-O) took the measure of Roy Alexander (Columbia) over the eight- een-hole route at Evergreen Golf Club. Benjamin, who ordinarily shoots with- in two or three strokes of 110, went completely daffy on the epochal day and turned in an 86. But victory had a bitter taste. On each of the sixteen previous starts money had been wa- gered. But on the morning of the real golf day, Benny had swept aside Roy's financial overtures with: "I'm through being a sucker. This one's for the sun- shine." Wabash Ave. — South ft. V. Anderson L)EN JUDELL has acquired the national ■L* distribution rights for Carver Pictures' sound and talking version of "Dante's Inferno." Press books on the picture were recently com- pleted by Irving Mack. * * * The Film Row Bachelors' Club is now at thg height of its season. Any exchangeman whose wife is out of town for the summer is eligible to membership. Club privileges include, among other things, a reserved seat at the pin- ochle table and exclusive feed box dope on all Arlington and Latonia races. * * * The Regal, B. & K. south side colored house, is doing some interesting institutional promo- tion work with trailers as its medium. A series of trailers has been prepared with an employee of the house as the subject of each one. The trailer introduces the employee to the patrons with a brief history of his or her experience and training. Incidentally, Manager Faggan reports that he has the most capable theatre staff in the city. All are colored, including his assistant manager, who is a" university graduate with post graduate training at Col- umbia university. * * * Henri Ellman back from Tiffany's New York confabs after a couple of weeks. Harry Lorch of Pathe the only local boy still detained in the big city. * * * Irving Mack, back from a brief vacation, spotted his photo in a recent issue of Motion Picture News. "It's an impostor," he ex- claimed. Then, after a more careful scrutiny: "I'm wrong. It's Lon Chaney." * * * Henry Herbel, still convalescing from an at- tack of pneumonia, plans to take an extended vacation 'when he leaves the Presbyterian Hos- pital. * * * The Biltmore has closed temporarily for re- "U" Fears Loop Milking of 'Quiet'; Shubert Yanks It Failure of the Garrick theatre, Shubert legit and road show house, to obtain a pro- tection clause when it contracted for the second Loop run of "All Quiet on the West- ern Front" (U.) resulted in the picture be- ing jerked from the Loop spot the moment it was given to the Granada, Marbro and Capitol theatres, outlying houses. The Shu- bert house aired the war picture after only three weeks, despite the fact that it has had consistently good grosses in the spot and was steady when thrown out. The Garrick had intended to hold it until the reopening of the legit season here, but the day it open- ed at the three outlying spots the Loop house called it quits. The Granada and Marbro, north and west side B. & K. houses, play day and date with Warners' new south side acquisition, the Capitol, as a result of the bookings on the war picture. The Universal exchange feared the pic- ture would be milked dry by a lengthy Loop run, and in the face of increasing demands from exhibitors gave it to the outlying houses, it was explained. "All Quiet" had four good weeks at McVickers prior to its Garrick Theatre run. Screen Service Meet The Mid-west salesmen of National Screen Service were in attendance during the past week at the company's national sales conferences, held in New York. Dele- gates from the Chicago office included, in addition to Manager Hal Young, J. R. Mac- Pherson and "Bev" Miller. modelling, and will be re-opened by Publix-B. & K. about September 1. * * * The Chicago Warner Club has two summer outings in prospect for the month of August. The first will be an all-day picnic for about three hundred members and their families, to be follouvd by a moonlight excursion on Lake Mnhigan. Arrangements for both affairs are now being completed by Al Blocker, Bob Mel- lon ami Frank Rcimer. * * * The YVillard was re-opened recently without preliminary announcements or advertising. * * * Charlie Kemp, former B. & K. manager, is manager of Harry Balaban's houses, the Windsor and Dearborn. K A N E. July 26, 19 3 0 Mot i on Picture News 65 Chicago Chain Operators Inaugurate Booking Service; Expect Line-up of 60 Warners Have Eyes on Many Chi Theatres Sixteen Essaness Houses Are Backbone of New Combine; Offices Leased Chicago — Warner Bros, are continuing their penetration into the Chicago and ad- jacent theatre field. Negotiations which, when completed, will give the brothers a total of between fifty and sixty houses in this area, are still under way. Most prom- inent in the dickering are a score of theatres formerly booked by Jimmy Coston, who be- comes district theatre manager here for Warners with the new line-up. Negotia- tions for the Schoenstadt string have not been entirely abandoned, either, according to report. The Symphony, a west side indie house, is also reported ready to pass to Warner ownership. The deal for the Elkhart at Elkhart, Ind., was closed recently, as was that of the Granada at Milwaukee. Deals are also pending for other houses in northern Indi- ana and southern Wisconsin. Juvenile Checker Players in Lobby Chicago — Publix-B. & K. introduced what has proved to be a popular lobby act here when it signed two 18-year old checker and chess prodigies to play all comers at the Chicago theatre during the current week. The two youths, Sammy Reshevsky and Nathan Rubin, are proteges of Julius Ros- enwald, the Chicago philanthropist. They have attracted international attention by their prowess on the checkered boards. They play ten and twelve opponents at one time and also engage in blindfold games. This is the first time a lobby act of this character has been offered in a Chicago theatre. Chicago — An affiliation of Chicago chain theatre owners was completed here this week for the purpose of operating a new booking circuit. Approximately 50 theatres are represented in the initial membership and others are expected to enter the line-up for a total of 60 in the next few weeks. The Essaness string of 16 will be the largest single group in the buying combine. Other member organizations include Siman- sky & Miller's six; V. R. Langdon's three; Lou Reinheimer's three; T. V. Lynch's three; Tom Murray's tw7o, and the Tivoli, Downers Grove, 111. (Floyd Brockell), and the Iris (Powers). Emil Stern, general manager of Essaness, will head the affiliated buying group. Floyd Brockell, Publix Midwest divisional booker, and Lou Reinheimer will act as buyers. It was emphatically stated that each mem- ber group will retain its individual identity and independence, and that the affiliation implies nothing more than subscription to the buying service. Publix has an appreciable interest in Es- saness Theatres and, likewise, is negotiat- ing for purchase of the three Lynch houses. Business offices of the new booking cir- cuit will be operated in connection with the Essaness offices in the Standard Oil building, where additional space was leased this week. Who Barred Tom Thumb Course — Publix or Church? Chicago — Publix agreed to operate the La Grange theatre at La Grange, 111., about a year ago on the condition the village authorize Sunday shows. The issue was carried by a narrow margin at a special election but the indignant "antis," in an ef- fort to make the best of things, insisted on a new ordinance which specified that no other form of amusement could be operated within the village limits on Sunday nor could any form of amusement be operated for profit at any time within 200 feet of a church edifice. (The La Grange is directly opposite a church.) Recently the village issued a permit to operators of a Tom Thumb golf course to be located between the church and theatre. Work was suddenly suspended with the course about half completed. Now the churchmen deny they invoked the 200-foot ordinance and Publix naively asserts it knows "nothing about it." Chicago Editor Sells Story to Fox for $7,500 The deal for "Three Girls Lost," a novel by Bob Andrews, editor of the Mid-Week magazine section of the Chicago Daily News, was closed this week for a considera- tion of $7,500. Andrews' story, which ran serially in his paper, was completed in three weeks, the first installment having appeared in print before the novel was completed. Fox opened negotiations for purchase of the movie rights before publication of the final installment. "Blushing Brides" Second Holdover for Chi Oriental "Our Blushing Brides" (M-G-M), which grossed an amazing $60,600 (170%) at the Oriental theatre in its first week, was held over for a second in the same house. This is only the second time in the history of the house that the one-week policy has been forgotten in the interests of an exceptional picture show. Its only parallel in B. & K. Loop houses in years was established sev- eral weeks ago by two other M-G-M pic- tures— "Caught Short" and "The Divorcee." The first, after a week at the Chicago thea- tre, was given a second Loop week at the Roosevelt; while the latter went from the Chicago to a second week at the Oriental. SOME OF THE SALES BRAINS IN THE WINDY ClTlt Reading left to right: Neil Agnew, Paramount mid-west district manager; Cresson Smith, United Artists' western sales manager; Clyde Eckhardt, Fox Chicago manager; Norman Moray, Warner Chicago manager; Irving Mandel, manager Security Exchange; Carl Lesserman, First National Chicago manager. 66 Motion Picture News J uly 26, 1930 = THE Projectionists* Round Table ===== By John F. Rider ===== (Continued from page 59; by virtue of a current flow of one ampere per second can be said to bear a power rating of one watt. Expressed differently, a resistance of one ohm of such structure that one volt may be applied to it and a current of one am- pere can flow through it bears the power rating of one watt. The expression for power follows as; P = E X I (22) and P = laR (23) The reason for the 12R is as follows : The electric charge Q transported from one point to another in an electric circuit by a cur- rent / in a period of time "t" is equal to the charge transported in one second multiplied by the time "t" or Q = I X t (24) Work must be expended in the transportation of this charge between two points having a difference of potential E, and energy is ex- pended as W = QE (25) = I X t X E However according to Ohm's law E = I X R hence W = I X R X I X t (26) and W = PR X t (27) W PR X t Since P = = (28) P = PR (29) Thus, the expression watt denotes _ power consumption and power rating. Our interest at this time is the power rating of resistances. Since the resistance element must carry a cer- tain amount of current at a certain voltage, it is imperative that the element be of the correct wattage capacity. The wattage value of a re- sistance is of little utility without the resist- ance specification and the two are always allied with each other. Every specification of wat- tage is usually accompanied by a specification of resistance. If the device is of such nature that the resistance is of little consequence, the voltage specification replaces the resistance value, because knowledge of the voltage allows determination of the maximum permissible cur- rent. Such are the ratings accompanying sock- ets and switches. Suppose that we consider a resistance of 1000 Samples . . Convince.. Skeptics!! The only perfect point for Sound reproduction. They are NEW — They are BETTER. Your audience can tell the difference — Silman Points speak for themselves. A generous lot of samples FREE. — Send today — Silman Distributing Co. Sound Equipment and Apparatus 620 Grant Street Pittsburgh, Pa. ohms capable of passing two amperes. Accord- ing to the formula for power, the wattage rat- ing of such a unit would be Watts = 12R = 22 X 1000 = 4000 watts and since 1000 watts = 1 kilowatt the above resistance would be rated at four kilowatts. Now according to Ohm's Law, the maximum voltage which may be applied to the above re- sistance to limit the current flow to a maximum of two amperes is E = IR = 2 X 1000 = 2000 volts and Watts = E X I = 2000 X 2 = 4000 watts. Wattage Designates Flow Thus, the wattage rating designates the maxi- mum current flow through the entire resistance. This is a point which may be elaborated upon. Suppose that we have a resistance of 1000 ohms as aforementioned. The application of a voltage of 2000 volts will cause the flow of two amperes, entirely within the electrical rat- ing. If we maintain the voltage constant and reduce the value of that resistance, to say, 500 ohms, the entire structure is changed. The old resistance prior to the change was rated at 4000 watts. The new resistance no longer bears that rating. Let us see why. The current flow will now be 2000 I = = 4 amperes 500 Watts = PR = 42 X 500 = 16 X 500 = 8000 watts. = E X I = 2000 X 4 = 8000 watts The power present in that resistance is no longer 4000 watts ; instead it has doubled and now is 8000 watts. If the resistance was of such design that the wire or the conductor could carry two amperes, it now is subjected to a current of four amperes, or an overload of 100 per cent. It is true that the size of the conductor governs the current carrying capa- city of the conductor, but the wattage rating applied to any one conductor applies to the whole and not to a part. This is so because reduction of the value of resistance increases the current flow through the conductor when the voltage originally controlled by the wattage rating is applied to part of the resistance. An illustration of this state was the foregoing example. Any part of a resistance may be used if the flow through the resistance is not greater than that denoted by the original wattage rating. Suppose that we have a resistance of 1000 ohms rated at 10 watts. What is the maximum cur- rent flow permissible through this resistance? W = PR and I = VW + R (30) = vio 4- 1000 = v.oi = .1 ampere This means that the wire is of such design and diameter that it will allow the passage of .1 ampere or 100 milliamperes without excessive heating. This is then true of any part of that resistance, whether it is 10 feet of that re- sistance or 100 feet of that resistance. Let us Movie Star Rotogravures Just Out. 25c Sellers. Ready for Franring Up to 1,000 5c Each 1,000 or Over 4c Each Nancy Carroll, Janet Qaynor. Charlei Farre!l. Greta Oarbo. John Barrymore. Maurice Chevalier, Dolores Costello, Bebe Daniels. Conrad Nagel, John Boles, Marilyn Miller, Clara Bow, Ronald Colman, Wm. Haines, Ramon No?arro. John Gilbert. Buddy Rogers, Rudy Vallee. Richard Dlx. Richard Actual Size Barthelmess, Mary Brian, Alice 2V4"x3>4" and White. Joan Crawford, Norma 11x14" Shearer. Write for Set of "FREE SAMPLES" One- Fourth Deposit on C. O. D. Orders. M. E. MOSS (B) PUB. CO., Hartford, Conn. continue. Since the resistance is rated at 1000 ohms and .1 ampere is the maximum current, the maximum voltage that may be applied to the entire resistance of 1000 ohms is E= IR = .1 X 1000 = 100 volts Watts = E X I = 100 X .1 = 10 watts. We stated that any length of that resistance because of the design of the wire will carry .1 ampere. Suppose that the wire is ot such character that it has a resistance of .1 ohm per foot and we cut off five feet of the wire. This makes a total resistance of .5 ohm for the en- tire length of the wire to be used. This length will carry .1 ampere but its wattage rating is no longer 10 watts. What is the wattage rating? How much voltage may be applied to this resistance? Since we know the maximum current limit and we know the total resistance, we can determine the wattage rating. Watts = PR = .I2 X .5 = .01 X .5 = .005 watt and E = I X R = .1 X -5 = .05 volt and Watts = E X I = -05 X .1 = .005 watt. Important in Sound Perhaps you wonder why we spend so much time upon the wattage rating of resistances. We have a motive. The design of the modern sound system is such that many parts of the circuit employ resistances to produce a voltage drop. These parts are vulnerable and because of the conditions under which they function are liable to breakdown more rapidly than other parts of the system. As it happens their loca- tion is usually stragetic. They control the im- portant points of the system and interruption at one of these resistances invariably results in cessation of operation. Correct replacement is important if frequent repairs are to be avoided. Thorough assimilation of the power rating of resistances and the methods of calculation will lead the selection of replacement parts which will minimize service. Then again comprehen- sion of these details will expedite the location of trouble and the possible discovery of a situa- tion where the unit used is unsuited for the conditions present at the point of operation. The wattage rating of resistances will be an item of import when we reach the discussion of methods of securing; operating potentials from power circuits. The design of the power supply system which operates from the light- ing mains and is not of the motor generator type involves the resistance and the selection of all resistances in these devices is controlled by the power rating. One cannot choose a resistance for placement in such eliminators unless the power rating is first calculated and is found suitable for insertion. General Outdoor Again . In Black, Report Shows Consolidated net profit of $501,688.74 for the quarter ended June 30 is reported by General Outdoor Advertising. This com- pares with net loss of $499,003.64 for the preceding quarter. Regular quarterly divi- dend of \l/2 per cent on the preferred has been declared, payable Aug. 15 to stock of record Augr. 3. CLASSIFIED ADS. For Sale THEATRE LOBBY FRAMES— Manufacturer to you; low cost. Gem Frame Co., 2805 Brighton, Kansas City. Mo. UNIFORMS FOR HOUSE ATTACHES t/UlJ 1 UlVliliO pRESeTJTations BROOKS U37Bwoy New York July 26, 1930 Motion Picture News 67 MANAGERS' ROUND TABLE CLUB Charle s E . Iewi S QhaltmcuL and £c£itat. Of cwdionai Gfffociation. cfcThotVmen. CsS/leetisia- MOTION PICTURE NEWS CP&tif QVeek -^foi. dH(utuat Benefit aru) ^Pta&t&ff/ 'r* ->. ^Conducted By An Exhibitor For Exhibitors "Cleanliness" THERE is that well-known expression that "Cleanliness Is Next to Godliness," and its application to show business is a mighty important point re- gardless of whether your theatre is located in the heart of a big city or on the side street of a little town. Theatre managers have always been looked up to by the average person everywhere and there is nothing that will kill their men- tal picture quicker than an indi- vidual who is not dressed neatly and in keeping with the. position he occupies. We have known managers whose salary was so small that we marvelled at their ability to make both ends meet and yet they always present a fine ap- pearance, both in their manner of dress as well as their person. They are always clean-shaven, hair brushed and finger nails perfect. And then again, we know some who are earning mighty fine money but looked like ditch-dig- gers on an off day. Clothes rare- ly pressed, hair unkempt and fin- gernails filthy. How the latter could possibly preach neatness and cleanliness to the members of their staffs is a riddle that would be hard to solve, nevertheless they seemed to be getting by with the numer- ous bosses whose duties ought to Table of Contents Parkes Took a Theatre Census Lovett Uses Good Heralds "The Showman's Calendar" Oscar Passes Along a New One Nellis Displayed Fine Showmanship Louis Lamm Joins Club "An Exhibitor in Hollywood" — By "Chick" Lewis Tucker a Corking Merchandiser "Lost and Found" Costa Had a "Cabaret Night" Creamer's Ads Again! Jean La Roe Plugs Shorts Crowther Chases the Heat Hendricks Stages a Double Wedding "Vacation Time" — By J. J. Dempsey Mulqueen Displayed Guns Glover Has Blackface Warblers "Seventy-five Degrees Inside" Accorsini Tied-Up Traction Company "Need These Tips?" Whyte Pulled a Surprise Carroll Gives Away Plane "Watch Yourself" G. P. Banniza Woke Them Up "Auto Parking" Louis Charninsky of Kansas City Sherred Now Selling Two Schmidt's Knockout Flash Wheeler's Atmospheric Lobbies "Rules— Rules— Rules" Levin Cashes In on a Couple Egan Receiving Congratulations New Members ! ! include watching the appearance of the house manager as well as the way the theatre is being run. There is little difference, both in cost and trouble, between the two types. If a man is neat at heart it is second nature for him to make a fine appearance all the time. If he is untidy by nature, he will find it difficult to look nice regardless of how much trouble or expense he goes to. And then there is one little point that gets by both types but which ought to be watched bet- ter. That is the famous black cigar they keep sticking in their faces all the time regardless of whether the house is open for business, standing in front or around the house as if they are in their private offices. Not that we ourselves don't in- dulge in a cigar whenever we get a chance; but when we are talk- ing to somebody we don't slam it in our faces and chew it to bits. I suppose some of the boys are going to mutter, "What next is this guy "Chick" going to lecture us on?" But, honestly boys, these little chats are not lectures. I am merely trying to point out things here and there that per- haps, in the rush of your many duties, you may be overlooking, but will some day cause you plenty of grief. We repeat for the particular benefit of showmen; "Cleanliness Is Next to Godliness." "Chick" 68 Motion Picture News July 26, 1930 MANACEKJ' ROUND TABLE CLUB Parkes Engineered A Theatre Census Gag That Clicked Winter or summer, there's certainly a lot of year round showmanship displayed in Hattiesburg, Miss., by A. Brown Parkes, manager of the Saenger Theatre and since this gag was used in connection with a Summer Jubilee it just fits in nice with our "Helpful Summer Suggestions" crusade. A theatre census was undertaken in Hattiesburg and numer- ous surrounding towns. Ladies called at each house — get- ting the names and addresses, telephone number and kind of picture preferred. The ladies also left at the various homes a calendar for the month of June listing the titles of pictures to be shown at the Saenger during that particular month. The idea of the calendar was to place it near the telephone in order that one might give quick information about the pic- tures playing at the theatre. To make this stunt more effective, the theatre would call ten to fifteen numbers and ask them. "Can you tell me what is playing at the Saenger Theatre to- day?" If their answer was given promptly, they were then in- formed that two tickets awaited them at the box-office. The front of the theatre had a sign five feet in width and 90 feet in length — across the entire front of the marquee with the following copy, "SAENGER-PUBLIX SUMMER JUBI- LEE—THE ENTIRE MONTH." The letters on the sign were painted to resemble snow and ice and the front of the theatre was decorated with signal flags of various colors from the top of the theatre down to the marquee. By the time Parkes was finished tying up all of the local dealers, as well as newspapers and other mediums, everyone in Hattiesburg knew that there was a special feature at the Saenger. With showmanship such as this going on around your section Brown, we hope that you are going to keep us posted so that we can let the rest of the world know what you are doing. And incidentally, we find that we haven't a photo of you in our files. How about remedying the situation by shooting us in one together with a little note about your career? Heralds That Get Attention Are Used By J. Fred Lovett As he himself says "I'd like to get on the bandwagon" we can do no more at this time than to extend the glad hand to J. Fred Lovett, manager of the Royal Theatre in Provi- dence and help him up on the wagon. We've heard lots about this popular showman. Having some of his work on hand we know that Lovett is going to be a very active member of the Club. And just to give you an idea of what he does to sell his shows and how he cashes in on news angles we'd like you to know that he tied in the Sharkey-Schmeling fracas with his picture and managed to draw a great deal of publicity. He made up a special herald on the type of a circus flyer that carried a catchline head on "The Fatal Fourth Round." The copy on the herald was taken from a sportwriter's column in a New York daily. The copy tied in with the showing of the fight pictures and the feature picture at the theatre. As this was the first time this flash had been used in Providence a great deal of attention was called to the film. Another slant that he used was to print up a number of cards as an advance plug on "Puttin' on the Ritz." The cards carried copy reading: "Everybody Loves CLARA BOW — Now you have a chance to see the one she loves — HARRY RICHMAN (Playdates, etc.)." At first glance it would seem as though Clara Bow and Harry Richman were the stars in the film. The stunt proved to be very effective as a medium for attracting attention and the film received some valuable publicity. These stunts that we have set forth are just a sample or so of what Lovett does to bring them in and we believe that he is going to keep us posted on his work so that we can pass it along to his fellow members. And listen Fred, on your next contribu- tion, include your photo and a little dope about yourself so that we can give you a regular introduction. You know the rest of the boys in the Club like to know what their brother members look like. And we are sure that you want them to know. It Costs You Nothing to Belong to the MANAGERS* ROUND TARLE CEUR And see what marvellous benefits you derive from this organization! A great many showmen (we know) have been just on the verge of joining the Managers' Round Table Club, but have neglected to do so largely through oversight. We suggest that YOU get full information about this great army of showmen and then decide once and for all whether you want to join. The mere fact that so many live-wire showmen already belong to the organization — that they represent the cream of the show-world — every branch of theatre management — that not a single one was induced by a salesman or any other sort of solicitation other than through the actual activi- ties of the Club and the word-of-mouth praise that has spread from one end of the world to the other — but joined after simply reading the facts about what the Club does for its members — all these are indications that it is worth your while at least to get these facts as quickly as possible, and then (if you want to) join and get the benefits that such association with fellow showmen is bound to bring. IT HAS ALMOST REACHED THE POINT WHERE IT IS NOT A QUESTION OF WHO BELONGS TO THE CLUB— BUT, WHO DOESN'T BELONG TO IT! "All For One And One For All " July 26, 19 3 0 Motion Picture News 69 MANACEItf 'ROUND TAELt CLUB Oscar Passes Along A Good Stunt In The Midget Herald JOHN GILBERT NORMA SHEARER Oi Romeo ami Juiirt HOLLYWOOD REVUE Metro-Go Ui wyn- M a Crcoim U«v < i parth It has been quite some time since we have seen this gag pulled and if we remember rightly we used it in one of the old Mae Murray films, way back, to describe certain ~ scenes which at that time were supposed to be magnificent. Now Earle F. Oscar, manager of the Ritz Theatre in Athens, Alabama, used it to plug his show- ing of "The Hollywood Revue," one of the first pictures of his newly installed sound and talking policy. Though the cut does not show the exact size, it will give you a pretty fair idea of what the gag consisted of. On ordi- nary colored paper, Earle imprinted va- rious midget mats plugging the stars and highlights of the film. These unique circulars were handed out at the theatre and sent through the mail- ing list. We are unable to state at this time whether Earle inserted a bunch of them at once or sent them out one at a time, but we believe, in view of the fact that it would cut down postage, he sent a number of them out at once. They were all made up in fine style and carried excellent sell- ing copy. As he supplied the printer with the mats, the cost of turning them out was small and we believe that if you have been looking for something new in the way of a novel plug, you can find the answer right in this gag of Earle's. Both sides of the paper were used. The photo which we are showing be- low is the display for "Weary River," that he turned out some time ago and a recent street bal- lyhoo on "Song of the West." The at- mospheric front for Weary River was built in the days when the house did not have sound, but we are showing it in order that you may see I PART TWO) Joan Crawford singing crooning melody. . William Haines and Owen Lee in one cf the famous Haines' "gags" Ts which Karl Dane and George K. Arthur lend a few deft touches. Conrad Nagel singing "You Were Jtfeant For Me" to Anita Page (Continued) OLIVER HARDY in MrfroColdwvn-Maver'i HOLLYWOOD REVUE CONRAD NACEL ,i.j ANITA PACE in Mrtn>CoUu/>n-M<,,#r7 HOLLYWOOD REVUE 25 STARS-CHORUS OF 20* Earle's continuous activity. As this was the first time so novel a front had been seen in Athens, it was the subject for much comment. We need not say much about the street ballyhoo he used for "Song of the West," as it happens to be the same one that G. P. Banniza used and we spoke then of its pulling power ; but we do want you to know that no one but Earle himself is standing alongside the horse, so if you'll take a close look you can see what this active showman looks like. We could go on for a page or so and tell you about the other little stunts that he pulls, all of them box-office builders, but since you, too, have used them at some time or another, and space at the present time is limited, we'll have to hold off until we hear from Earle again and then we feel that we will have one or two more valuable suggestions to pass along. "The Showman's Calendar " AN EXCLUSIVE CLUB FEATURE Check up on these dates each week and see how you can turn them into "money dates" for your theatre. JULY July 27th Dr. Barbosa's Birthday (Porto Rico). July 27th Wireless between Japan and United States— 1915 July 31st Lafayette arrives from France — 1777 Now is the time to start working on your cam- paigns to combat the "dog days." AUGUST Aug. 1st Beginning of World War — 1914. Colorado Day (Colorado). Aug. 2nd President Harding's Death— 1923. Birthday of Queen Mother (D. E. I.). Aug. 4th Civic Holiday. King's Birthday (S.W. Africa). Aug. 11th Fulton's First Vovage in America —1807. Aug. 13th Occupation Day (Philippines). Aug. 15th , Panama Canal Opened (1914). Aug. 16th Bennington Battle Day (Ver- mont). Aug. 17th First Atlantic Cable Message (1858). Discovery Day (Yukon Territory). Aug. 18th Virginia Dare's Birthday. Aug. 23rd First Steamer to Cross Atlantic Launched (1818). Aug. 31st Birthday of Queen Wilhelmina (D. E. I.). Can you tie any of the above events into your theatre's activities? And don't overlook the many local events that are constantly turning up right in your own town, county or state. Keep an eye on "The Showman's Calendar" for an advance tip on Suture holidays and events. 70 Motion Picture N ew s July 26, 193 0 MANAGE Itf' HOUND TABLE CLUE HOLLYWOOD FLASHES In the second installment of his tale of the Hollywood Hills, "An Exhibitor in Hollywood," "Chick" Lewis, Chairman and Editor of the Man- agers' Round Table Club, takes you on a trip through the studios, in which he describes the shooting on the various lots as well as introducing you to a number of film executives. Follow this interesting series from week to week on the Club pages and get an eyeful of information from an exhibitor's viewpoint. Nellis Displayed Fine Showmanship For Latest Work BROTHERS ^C Br>rS ■ ^n» .. J s ii* K| 7 I BHHIHHH^flHl Lining up his house for some publicity that would prove of inestimable value was done by R. L. Nellis, manager of the Von Ritz Theatre in Bedford, Indiana, recently, when he arranged to have a Hindu fakir give an exhibition in the town. The campaign, as we understand, was laid out by Mr. Von- derschmitt, owner of the house, and Nellis. The fakir was escorted about the town and he performed many feats of magic or whatever it is that fakirs do. But what we want to point out in this story is the ace way that Nellis kept his house before the public. Blindfolded, the Hindu drove about town in a car and it is interesting to note that the dealer who sup- plied the car was prevailed upon to place an ad in the paper plugging the attrac- tion. The same method was used at the filling station, where the fakir stopped for gas. The theatre's ballyhoo truck was always in evidence. As he wanted to tie the attraction in with his merchandising of "Ladies of Leisure," Nellis arranged that the ace stunt which the fakir featured be climaxed at the Von Ritz Theatre. The fakir claimed to be endowed with the ability to throw himself into a trance, be buried under six feet of earth and then shake the dust from his feet and appear perfectly normal. He did it. By looking closely at the photos we are showing you will see the interest that the residents of the town took in the pro- ceedings. They followed every move the man made with in- terest. No matter where he went there would always be a crowd around. And right alongside the crowd one would find the street ballyhoo for the Von Ritz. You'll even notice the truck at the "grave." The local newspapers gave the stunt a big play and the front pages carried stories on it for a week. Every one of the stories mentioned that when the fakir was "ex- humed" the coffin would be transported through the streets to the front of the theatre where it would be opened. In this manner Nellis received some publicity of institutional value as well as for his current shows. The photo will give you an idea of the crowd that jammed the front of the theatre when the "coffin" was opened. The stunc went over great and the box-office receipts at the Von Ritz for the following weeks proved the strength of Vonder- schmidtt's and Nellis' showmanship. And, by the way, another angle that helps business and good- will a lot is the special benefit performances that the theatre features a great deal. Every organization in the town is invited to arrange for a benefit show at any time of the year, and from the number of firms, schools, clubs, and other organizations that take advantage of it, we draw the conclusion that it is also a great publicity help to Nellis, due to the fact that the organ- ization running the benefit would most always distribute special heralds around the town, which gave Nellis a break on the theatre and the attraction. We have shown many examples of "R. L.'s" work in the past and we know that the future will also be productive of many new showman slants. Let's hear some more from you, "R. L.," so that we can tell what else you are doing to put your house over. LouisLamniFollows Brother's Example And Joins The Club Following closely in his brother's footsteps, Louis Lamm, manager of the Mirth Theatre in Milwaukee, Wis- consin, hastens to send in his application for membership in the Round Table Club; and from the interest he is showing it seems that he is going to give his brother Julius, who manages the Fox Theatre in She- boygan, a run for his money, to see who can be most active in the club. As his first contribution, Lamm gives us a copy of his house organ and we notice that he keeps his program cost low by selling space to the local merchants. From the number of merchants listed in it, we believe that it must have tremendous pulling power and be read by every one entering the theatre. The programs are printed in black and white on good stock paper. His years in the show game have fitted Lamm to turn out some good work. He formerly managed the Roosevelt Theatre in Kenosha and prior to that operated his own house in Chicago for a number of years. We are glad to welcome this showman into o.ur organization and we hope that he will prove very active. R. MASON HALL Says: "/ have just received the NEWS and am in a hurry to find the shade of a mountain spruce and read the contents. I enjoy every page, but especially find the articles from the CLUB pages both interesting and helpful." Manager Lyric Theatre, Norton, Va» July 2 6,. 19 3 0 Motion Picture News 71 MANAGE if ROUND TABLE CLUE AN EXHIBITOR IN HOLL YWOOD Catching a Preview Continuing where I left off in last week's issue, we motored down to San Bernardino (just a mere 80 miles or so) to catch a pre- view of Buster Keaton's latest, "Forward March" and seeing this picture just a night after "Hell's Angels" gave us quite a kick. In one the war is a hell of a serious busi- ness and in the other it's a riot. (After the cutting and editing room crews get finished this ought to be a darned good audience picture.) The preview was held in the Fox The- atre, and although we were anxious to say hello to Charlie Wuerz, he was gone before we were able to look for him. However, we'll be getting back to that town before we head north again. And what a house. Typical of all the Fox West Coast houses, it is kept in tip-top condition from front to back. Everything and everybody formed a background of perfect theatre operation. The more I see of the Franklin nouses the less I think of some of the "dumps" back east. But anyway the point I wanted to stress about this the- atre is the clever arrangement of a mini- ature golf course in the entrance facade Despite numerous steps, Charlie rigged up a clever contraption and the steps really make it all the more sporty. Lots of showmen the country over would do well to write Charlie and ask him where he had the various parts of the course built. Possibly it is a home-made affair; even that is not impossible. But, nevertheless, if you have a spot somewhere in or outside of your theatre, why not fix yourself up a lit- tle golf course and meet the competition from that source right in your own back yard? The Stars Meet Here After returning from the preview, we "snook''' into the "Brown Derby," a well- known hangout for the stars (so help me Hannah) and before we were through the front door we spotted Junior Laemmle look- ing for his name in one of the dailies. We can remember when we led Junior around by the hand in the dim and distant past. That was in the days of the IMP and later the Jungle Film Co., when yours truly was helping make a state-right proposition out of "Paul Rainey's African Hunt" (Joe Engle please note). But why go into old history when so many modern things are happening all the time? Next morning we devoted to answering some of the mail that had accumulated along the line on our way out. We hope the delay was not held against us. After all, boys, I'm out for a good time and writing letters rarely ever comej under that heading. Oak? Hold Everything for Whitbeck Hopped down before noon to see the one and only Frank Whitbeck. Sort of bearded the lion (no lie either) in his den, but just the same we want to tell the world, cock- eyed or otherwise, that if there ever was a duplicate of Frank Whitbeck he never pushed his nose above water. Far be it from me to get all excited and rave over any- body, particularly a cuss who can't talk five words without using the choicest sort of profanity, but this son-of-a-gun makes you like him even when he's swearing like a trouper. And talk about work — wow — this bird's an oogle-eyed wonder. How he ever accomplishes everything will forever remain a mystery to the outside world, but not to me, 'cause Frank spilled the beans. No, I'm not going to tell you the formula, but I'll remember it for future use. Of course it was only natural that we should make the acquaintance of Eddy Eckles and lots of the other boys in Frank's office, and ditto Les Fountain, district man- ager of the San Diego sector. Great layout they have at the West Coast office and no small part of it is under Whitbeck's super- vision, including art departments, etc. No wonder they function so well. Meeting Jack Bachmann After some lunch with them and the short, but nevertheless educational visit, I had to pull out to keep an appointment with Jack Bachmann, Associate Producer at the Para- mount Studios. Seems to me that all the "real" big shots out here are the one who make the least amount of noise and Bach- mann is one regular as far as I am con- cerned. Had a mighty pleasant visit and was invited to spend a day at the lot next week. Then stopped off in the studio publicity office to make the acquaintance of Arch Reeves and again I must take my hat off to a real regular. We chatted about many things, not forgetting Russell Holman, the advertising head back at the Paramount Home Office. This studio is certainly a beauty in many re- spects and the layout is typical of the entire outfit. I'm going to enjoy the Paramount studio and everyone in it. Caugh a glimpse of none other than comical Harry Green all made up as a tough guy and whooping it up in "The Spoilers." Decided to make this evening a rest prop- osition and since Whitbeck promised to stop in after dinner, we hung around like an extra looking for a job. Did he show up? Like hell he did! We're wondering what the alibi will be — bet it's a good one. Warner Theatre Chiefs Up this morning bright and early and then off to see Moe Silver, chief of the Warner West Coast Theatre. Doggoned fine chap, this Moe, and he was one of the most interesting chaps we have talked with since we arrived out here on the coast. He has the theatre situation doped out about right, according to what we have had a chance to observe. Warner's houses should prosper under Silver's direction without a doubt. Then along came Max Shagrin, district manager for Hollywood Warner " houses. Max comes from the middle west and seems to be mighty happy out here. A keen show- man with a sense of show values and an unusual background to fit him for the im- portant post he occupies. We'll be telling you more about him before we leave Holly- wood. After these brief visits of getting acquaint- ed we headed for Universal City where we first had lunch; and who did we bump into but an old friend, Harry Caulfield. Our recollection of Harry goes way back to the old days of the Motion Picture Dis- tributing and Sales Company down at 111 East 14th Street in New York and when we say "goes back," we mean many years. Let's see, if our memory serves us right it was about 1910 or 1911. How'n that for a long stretch of years; almost makes me feel like an old man, but believe it or not it's not that long ago. Also caught a glimpse of "Hoot" Gibson chatting with Director Edward Laemmle. However, the flying trip to Universal City found nobody around that we ■ came _ to see so we called it off and stopped at First National's Studio in Burbank with the same success; but these stops are scheduled for early next week so we will then make sure that the boys we want to meet are appraised that we are coming. Warner Studio Is Busy Dropped off at Warner's to say hello to George Thomas, studio publicity chief, and here again we spent a mighty pleasant time talking about things in general. Before leav- ing we stuck our heads into several of the stages to see what was going on. Results: Hobart Bosworth on a ship set, Mary Astor on a dining-room set, James Hall and Lew- Cody doing a close-up. Then, while trying to sneak into Bill Koenig's office to meet this erstwhile theatre man, we spotted Joe E. Brown all dolled up like nobody's busi- ness. This man Koenig's office can teach the circuit crowd back east cards and spades. From all indications you can't sneeze out of turn without an O. K. from his office. And surprising as it may seem, the rule is carried out to the letter. Everything per- taining to studio activities must pass through Koenig and his efficient crew before it is permitted. But talking about studios reminds me that if you are a lover of mystery and detective stories you will get your fill just going Matter of Ethics. A Earle-Oakland 621 7 Matinee Idle Henry Hull 685 8. .June 14 McLallen, Jack I reel June 7 Military Post, The Roberto Guzman 570 6. .Mar. 15 Money. Money, Maney Mason-Keeler 876 10 Naggers at Breakfast. The Mr. & Mrs. Jack Norworth 845 9. .June 14 Nay. Nay, Nero Cameron- Watson New Racket. The I reel Mar. 15 New Rythm Havana Casino Oreh Nile Green Broderick-Crawford 740 8. .June 7 No-Account, The Special Cast 777 9 Office Steps ' 874 10.. May 31 On the Rancho Will & Gladys Ahern 600 7. .Mar. 15 Only the Girl Wattles-Marsh 580... Operation. The Edgar Bergen 835... Pagllacel John Charles Thomas Pa Gets a Vacation The Potters 1243.. Paper Hanging Johnny Arthur | reel. Paquita & Chiquita 832 .. Pay Off. The H. B. Walthall 1076 . People Versus. The Campeau-O'Malley 548... Perfert Understanding. A May- Oaks 537 Play Boy. The Fox-Curtis 2 reels Poor Aubrey Franklin Pangborn 2 reels May 10 poor Fish. The Cavanaugh-Ridges-Schafer Reno or Bust Pangborn- Elliott 1150 13. .June 7 Royal Fourflusher. The Eddie Buzzell 1556 17.. June 14 Russian Rhapsody, A Kuznetzoff & Nlcollna 704 8 Seymour. Ann Songs Shakespeare Was Right She Who Gets Slapped Tom Dugan june 7 Sinkln' In the Bathtub Looney Tunes No. I | reel .. .May 10 Slick As Ever H. J. Conley 2 reels June 7 Song Paintings Ann Seymour 1 reel June 7 Song Plugger. The Joe Frisco 1390 16.. June 7 Sound Effects Buddy Trans 653... 7 May 10 South Sea Pearl Gaston Glass 2 reels May 10 Stand Up. The Watson-Cameron-Mack 685 8 Juno 14 Stepping Oout Leo Donnelly Still Alarm. The Webb-Allen | reel'! June" " 7 Strong and Willing Trixie Friganza Strong Arm. The , \ ' Surprise Dugan-Leonard .1038. ... 12. ... . '.'.' Suspicion Lyons- Ear's- Morne System . . . * Clements- Knanp 7.7.7.7. Taking Ways Codee & Orth 2 reels May" 10 Talkinq It Over Jack Osterman 739 8 14 7. . 6. . 9 .14 ' ¥.". .12 . .Feb. 8 .May 31 .Mar. 8 Apr. 12 Taxi Talks Tracy-Alexander 1346 15 jUn -L V..ii iliiiti/ a i 4i>tft Both theatres will stage the dual Metropolitan Premieres Friday evening, August 15, at 8:30 sharp, ivith a $2 per seat policy to he maintained for an extended run. NEVER BEFORE in the history of the motion picture industry has a production demanded the combined capacity of two theatres and we firmly believe that even the added capacity of the two will not be half adequate to accommodate the tremendous New York demand for Howard Hughes' Qreatest Picture of All Time HELL'S ANGELS WHILE VISITING NEW YORK do not fail to see the spectacular electrical dis- plays at both theaters, totalling 28,000 square feet of illuminated sign presentation. SID GRAUMAN Jl ,.. ^J~t J- ^B-&un&$i®. mm, ^+X>P (duress* iCtt^i HAPPY NEW YEAR DRAWING CARDS EROM PARAMOUNT! These 18 Giant Box Office Hits Released in August, September and October are Another Reason Exhibitors Rush to Sign Paramount Contracts! ia in"***1 l\tii& \S r\H^1 l>r«> .ovw a a duce pat ,in< i>u» v re Jease T** O tU^1 cuo* ton^ A**> s *' \H- fri Co"lC *C* in ^N YBOD^'S ^0«lde dy "ol ,i\ies sin >•«' Vun^ \. J°" n» a\. says « T* tMAS^ kivo^ Ltb C\au deUe co\v>«- r» Vre dr»c Marc« tvery thing iiev ai< «\ bet V* t\\e Vl\e XllF, •\N Ml* CR' \ian RoVb Vv>o nif •Co >&i C-»TO9 brand — C^r«tb^er- ex \o> Rfflf^tt**13' :o^ ro Gt eve m« ,{{»!» oi»s Scb><; ft* b&Mai T<4 A- N cs .Tec bn»c o\or ide\! 0\fb»v. SIGNING A 1930-31 PARAMOUNT CONTRACT IS SHAKING HANDS WITH PROSPERITY ! $£ CAMERAS PURR ON AMOS N A N MIGHTIEST STARS OF ALL CREATION WELCOMED TO HOLLYWOOD . . . START WORK ON GREATEST ALL- TIME ATTRACTION . . . . 7^W r ***** • **jj T VM3» -•> w?CjR»KV7't»'Jt i» *^3S^v «$» S %* ^\ THEY [WAN I \Ti> TITAN SMASHES MOW PATH TO LEADERSHIP Setting the Heart of the World Afire! RADIO'S MIGHTY DRAMATIC SPECTACLE Second Week Orpheum, Los Angeles! Second Week Orpheum, Frisco! Poised for Sweep Engagements Portland, Seattle and Points West! First Great Railroad Melodrama of the Talkertl LOUIS WOLHEIM . . . ROBERT ARMSTRONG . . . JEAN ARTHUR. Sensational new sound effects DANGER LIGHTS ESCAPE . . LEATHERNECKING HALF SHOT AT SUNRISE CIMARRON And a Grand Array of Others Moving Swiftly Toward the TITAN Stages . . . * m 'Ifynffii? •V ,v»y.»U PICTURES l--\NT ■B« .'*, ,« *>* £,oadcast»M;- 4 in *»s *„U F*" ■„« to n>ll,tB iu> %hoVn*• ,l *tfwi*r.*3»- oil ««*» 0 noer this *»!>• ^jt io"a spt« ol P>° vBi, ^AY OUT WEST »n 1930- AND A PUNCH IN EITHER FIST FOR NEXT SEASON 1931 CP^> IK :/ yv. o* :tt\o* &&**. afi et*8& .t»* m ® {rot* o* N**S (?) (.« CO Cft c* Cfi «2JS3* 0*t* It's a push- over for v.ot* *«** c«^ .1*«* (?) St** LOt>V>C ^lOHS 00) sbftS^* ?*S35» » ggL **«* G*vS ^f»E G?^3?l>Tt" l&slW°fc ©gftteir #f 8*** K«A* $3gfe «• t)\^' x&\ to^ s$ V\)# tf» ttf£ *a* *ch ctf X3 VN1 ■W dog; tftf£ UK n METRO- GO LDWYNA 6*S$&£S®S£ MAYER Your Lucky Star" »«8Mte^ 8 8 5^ c*£ cW 8 o^^ ss^^ \«a s^ VOLUME XLII NUMBER 6 NEW YORK CITY AUGUST 9, 1930 Bankers, Aroused Over Yarns of Graft, Order Sweeping, Secret Investigation Here's the Guy Who Started It Discovered, hiding away in the hill-billy moun- tains of Tennessee, one real estate operator named Garnet Carter, the gent who is wanted by exhibi- tors far and wide for stating those Tom Thumb golf courses. Carter hit upon the idea three years ago and became a millionaire over night. He re- ceivs a royalty on all courses sold, average price of which is about $2,000. The New York Sun estimates the combined total of courses to reach 6,000, dotting every section of the countrv. Maybe Clara Bow Engagement 'd Be Easier Comeback Hollywood — Just think of it, a burglar awed by Douglas Fairbanks, his victim, and apologizing for the "intrusion" after enter- ing the Fairbanks home. That's the story "Doug" tells adding that he gave the youth $35 in bills and sold him the idea it was dangerous to ransack the house. His sales manship saved .Mary Pickford's jewelry, ac- cording to Fairbanks' version. The matter was not reported to the police, so there will be no investigation, but there has been a suspicion — just the faintest — that the story may have some connection with the reported waning prestige of the Fairbankses due to the talker rage and a desire to crash a few headlines. Bankers May Put Colvin Brown at Pathe Helm Again Colvin W. Brown, former executive vice- president of Pathe. may lie returned to that company at the invitation of the com- pany's bankers. The report, emanating from inside Wall Street circles. is uncon- firmable, but follows on the heels of Phil Reisman's withdrawal as general sales man- ager to join Universal in a similar capacity. It is understood the bankers, in digging into the Pathe situation, emerged extremely well satisfied with the showing made by the company under Brown's tutelage and that, in view of past performance, the former operating head may shortly be asked if he is interested in again taking over his old post. Is Joe Leo In Or Out? Clarke Must Dope This One I farlev L. Clarke will soon determine exactly what he proposes to do about Joe Leo, brother-in-law of William Fox and president of the former Fox Metropolitan Playhouses, Inc., until the new regime at Fox replaced him with Harry C. Arthur. Leo has a contract. When the switch was made, he was given a 90-day vacation with instructions to report to W. J. Michel, one of Clarke's advisors at Fox, upon ex- piration of the holiday. Leo did so on Tuesday and was told to take a couple of more weeks of play until Clarke decided what he wanted Leo to do. I I Leo is assigned duties, he will be the only former William Fox-allied executive to be active in the company's affairs. There is a possibility his contract may be settled tor cash. Fox himself is on the payroll at $10,000 a week as the chairman of a phantom ad- visory committee. This arrangement is scheduled to run for five years and is part of the deal Fox made with Clarke when he sold out his Class B voting stock. Ben Zeidman Quits After Story "Jam" Hollywood — Because he disagreed with B. P. Schulberg, general manager of Coast production, over a story, Bennie Zeidman has resigned as an associate producer for Paramount. He is joining Columbia as an associate producer. Despite the disagreement, the parting was a friendly one, Zeidman told Motion Pic- ture News. He had been a Paramount as- sociate producer for three years. Probe to Embrace New York and Hollywood Alike — C lean-Up Demanded A housecleaning, ordered by the bankers, is about to get under way with no waiting until spring to get it started. Reports of graft riding rampant through several picture organizations and reaching right up into high executive chambers are being wafted from Times Square to Wall Street and the odor the stories is kicking up in financial circles is anything but pleasant. Emissaries of several banking groups who are heavily interested in motion pictures are on the hunt for evidence with every expectation that they will get it before their search is ended. Fortified with the facts, as they confidently expect they will be be- fore the digging-in process is ended, the dope will then be submitted to the down- town moguls, who are expected to take speedy action in calling upon the guilty in- dividuals for an explanation coupled with a firm insistence that they discontinue the practice. It is easily possible that several treasuries will be reinforced with the funds, in part or in toto, which have been diverted from the strong boxes as commissions.. Hollywood — The ugly spectre of graft, long suspicioned by bankers for the picture industry, is about to be brought into the open. Secret investigators from New York are about to alight on Hollywood to dis- cover what they can about the under-cover activities at the studios. The colony is full of yarns about players, directors and writers dropped by certain organizations upon contract expirations only to be re-employed at higher figures with much of the monetary difference be- tween the old contract and the new going to agents for splits with the higher-ups. How far the probe will get is a question. That it will be thorough is a fact. Few in the colony are expected to come into the open, fearing that they will eventually find studios doors closed to them if it should become known that their evidence aided the investigators in fixing graft charges where thev belong. Returning to Film Board If Arbitration Renewed Cleveland — When and if arbitration is resumed in this territory, independent dis- tributors intend to renew their cancelled membership in the Film Board. The inde- pendents pulled out when compulsory arbi- tration was declared illegal, feeling that ex- pense of membership no longer was war- ranted. iMsota BMMm Mmtm Vol. XLII NEW YORK CITY, AUGUST 9, 1930 No. 6 THE SADDEST COMEDY OF THEM ALL HOLLYWOOD has broken loose again. All over this country, unsavory reports of the film colony's infidelities and the bad be- havior of its citizenry are reaching- an insatiable public via newspaper headlines that scream their stories. J n the last six months. Hollywood has been a newspaper man's paradise. If he looked for di- vorce, he found it — plenty of it. If it was dis- honesty in filing tax reports, he found that. If his search fell as low as an open brawl in a public restaurant or at a private party, that, too, was there ready to be picked up and flashed the length and breadth of the land. Hollywood Is the Pacemaker The nation is being furnished a spectacle that doesn't reflect any surplus credit on the kinds of men and women who make up this industry. It may be unfair for the business as a whole, but in the public eye, we are judged as Hollywood acts. Isn't it ironic and futile for Will Hays or any other mentor of motion pictures to drill into the consciousness of women's clubs and church organi- zations the doctrine of moral and artistic standards in production when Hollywood notables, by their very acts, are perpetually tearing down the creed that Hays is endeavoring- to rear? In the eyes of those who think, the situation must be funny. It would be laughable for the in- dustry as well if so much were not at stake. Why Are the Leaders Waiting? TODAY this business rests in a half dozen or more hands. The men at the helm are in a position to tell miscreants in Hollywood or elsewhere exactly what to do and what not to do. Five years ago, this would have been theory. Now it is fact. Indisputable, argument-proof fact. Yet so far as the record has divulged they do little or nothing about it, content that luck, or Providence, or who knows what will carry them through. On the other hand, if the men whose companies have millions involved are not sufficiently inter- ested to effectively choke off recurrences of the Hollywood ilk, editorializing won't swing the tide in the righl direcl ion. IT seems to this writer that a considerable fuss was once made over morality clauses inserted in contracts. The purpose was to keep some of the bad boys and girls in their proper places. If such clause does exist, why isn't it invoked? If it does not, why doesn't it? Why the dilly- dallying tactics when strong arm measures are necessary to knock common sense into a lot of silly, irresponsible heads? This business, despite its years, has an inexpli- cable way of either overlooking- or dodging its major problems. This Hollywood spree presages ultimate censorship far and wide and jeopardized box-offices. And not a solitary thing done about it! An Exhibitor Feels the Pinch FROM a Pacific Northwest exhibitor: "The operation of theatres successfully, these days, seems to become more and more difficult. The added cost of sound, with little or no increase in receipts, has made profit more and more difficult. It appears to us that there must be some relief, or many smaller houses will be forced to close. We are asked nowadays to pay as much for a music score to a feature as the whole feature cost in silent days, yet the picture does little or no more business than many a silent picture did thi*ee or four years ago. Sound news cost frequently ten times as much as the old silent news used to cost. Sound acts cost much more than old time silent comedies — and so on down the line. "Here is a real problem for the owner and manager." Old stuff, you say? Perhaps, but perilously grave to the exhibitor who penned it. Crowding the little fellow to the wall won't help the big com- panies or the business. There must be a halt. 100 Pennies Make a Dollar IT m-av arrive sooner than you think. This is why: The producer chains formerly computed their combined weekly profits well up in the hundreds of thousands. Today Publix. for in- stance, loses $40,000 in a week and everyone from Sam Katz down views it as a miracle. Where the theatres flop, the sales force must make good. It is consequently important to keep the little man alive and as prosperous as conditions make it possible. Squeezing until the eyes pop won't do: the distributor knows it and may be expected to govern himself accordingly. K A N N August 9 , 19 3 0 M o I i o n P i c I u r e N e iv s Allied May Renounce New Contract As Protection Protest; Units in All Keys Plans Drafted To Extend Allied Ass'n. to All Exchange Centers Minneapolis — Allied States Ass'n. will or- ganize a unit in every exchange center under a plan adopted by the executive com- mittee meeting here. Des Moines will be the first objective, Allied leaders attending the convention Aug. 12 by invitation. Support of the Tiffany franchise was voted and a new drive to sell franchise un- der consideration. Plans were agreed upon for financing of the association through a deal soon to be announced. Attending the sessions here were Abram F. Myers, president; H. M. Richev, Detroit ; Henrv Staab and Steve Bauer, Milwaukee; Col.'H. A. Cole, Dallas; Aaron Saperstein, Chicago. The Rocky Mountain unit, at its Denver meeting last week voted confidence in Allied and paid initial dues of $500, directors wen- told. Proposal to make the organization bulletin a semi-monthly publication was under discussion at the sessions here. Bill Fox Off To Late Golf Start, May Plunge Later William ( Bill ) Fox is not going into the miniature golf racket on a wholesale scale, but intends to confine his activity — for this year at least — to the two 18-hole courses built by him smack against the rear wall of one of. his major coups in the days when he was active bead of the Fox enterprises : the Row. Fox found himself interested in Tom Thumbs too late this summer to enter the field actively. What will happen next sum- mer hinges entirely around whether or not the golf bug still bites when the warm flays of 1931 roll around. During his seven weeks' stay in Atlantic City, Fox was one day persuaded to try his luck at a local course. It was then that he was first impressed with the possibili- ties The layout in back of the Roxy fol- lowed. Teddy and Moe Altman, cousins of Mrs. Fox, are operating the course, which occu- pies part of the plot owned by Fox person- ally and which is now used as an auto parking space. The game is operated on practically a 24- hour basis and gets its heaviest play when the midnight show of the Roxy winds up around one o'clock. The course is the only one in the Times Square district and is a clean-up. William Fox At Allied Meet Abram F. Myers W. A. Steffes H. M. Richey Aaron Saperstein They're Selling "U" Once More; Cochrane Says No The open season for mergers in so far as Universal is concerned gets under way in September or later, declares R. H. Coch- rane, in nailing the latest report which has th ■ Laemmle organization swinging to R-K-O. Cochrane supposes the story was placed iii circulation because of the booking deal just closed between the two companies. "That deal runs one year," he said, "and it covers just what it purports to cover: an arrangement whereby Universal product plays the R-K-0 string of theatres. Beyond that, nothing." Mary's Twiddling Had Better Continue — Or Else Hollywood — .Mary Lewi-, former grand opera star and — maybe some day picture star, is becoming impatient twiddling her thumbs on the sidelines while Pathe scouts around for a "suitable" vehicle. In fact, Mary's nerves are keyed to such a tense pitch, that she threatens to sue Pathe over her contract. Which is okay with Pathe. but so the story goes, the company plans to have nothing to do with her if she brings suit. The agreement, made over the "mike" be- tween Mary and A. B. Derr, is understood to have a loophole in that there was no starting time specified by either party. J Extended Clearance May Block Ratification, Leaders Indicate Minneapolis — Protection, discussion of which was sidetracked at the 5-5-5 confer- ences, may prove the bugbear which will throw a monkey wrench into the contract machinery, preventing its ratification. The alleged tendency of distributor-owned theatres to increase their zone protection to excessive limits, may cause the indepen- dents to throw overboard the proposed standard licensing agreement drafted at the 5-5-5 sessions. That was indicated here at the meeting of the executive committee of Allied States Ass'n., where alleged excessive protection demands were denounced bitterly. Allied wants a national board to pass upon any protection controversy which may arise be- tween zone committee members, and may refuse to ratify the licensing agreement un- less such a board is created. Some exchanges, so Allied leaders charge, are acting to violate the understanding of the proposed terms of the new contract, which is seen as another possible stumbling block to ratification. Allied soon is to publish an analysis of the proposed licensing agreement. Hanson Intimates Allied to Invade Kansas City Zone Kansas City — Report that Allied States Ass'n. would invade the Kansas City terri- tory became current last week when Oscar Hanson, Tiffany sales manager, made a re- mark to that effect while stopping off here en route to Detroit. Hanson did not say where he heard the re- port. The Tiffany sales manager had been in Denver, where he had attended a convention of the Rocky Mountain Theatre Owners' Ass'n. which renewed its af- filiation with Allied States. Exhibitors expressed ignorance regarding any effort by Allied to establish a unit here, although it was reported last winter that a group of exhibitors were organizing for the purpose of seeking Allied affiliation. The M. P. Theatres Ass'n. of Kansas and Western Missouri is affiliated with the M. P. T. O. A. The association officials de- clared they knew nothing of a proposed Allied unit here. Oscar Hanson 22 M o ti on P i c l u r e A e iv s . I a . 193 0 M o t i o n P i c t it r e A* e w s 27 New Contract Goes Under Exhibitor Microscope at Atlanta Convention Home Comforts for Jailbirds Conduits installations new $600,000 Westchester may be put "or radio and are to be provi county jail at County. A in each cell. television ded in the East View, radio set Devil of Time at Seattle as Hell Films Play Town Seattle — Theatre business in this city has literally "gone to hell" during the last few weeks. To begin with, the Publix Metro- politan recently completed a week's run of "Hell Harbor." No soon was that over than the Fox opened "Hell's Angels." That picture is still going strong, and along came John Hamrick with "Hell's Island" at his Blue Mouse theatre and "White Hell of Pitz Palu" directly across the street at his Music Box. It is general- ly expected that "Hell's Heroes" will be booked in by some local second run house just to keep up the good work. Possiblv "Dante's Inferno" will be revived. Warners Line Up Three Plays for Fall Opening "Illicit." by Robert Riskin and Edith Fitzgerald: "Heat Wave," by Roland Perl wee. and Jane Hinton's "Devil Was Sick" will be presented on the New York stage bj Warners. The plays are exclusive of legit attractions financed by Warners and offered by other producers. R-K-0 Building Houses At Albany, Schenectady Albany — Radio-Keith-Orpheum is build- ing here and at Schenectady in the hectic building which has characterized the year in upstate New York. Meanwhile, hot weather is socking box offices here and at Schenectady and Trov. Terriss After Material Hollywood — Tom Terriss with his asso- ciates, Elmer Clifton and Alfred Mannon, are in Mexico where they will secure ma- terial for a new series of the Vagabond Adventures, for release through the Van Betiren Corporation and Pathe. Lloyd in Football Yarn Hollywood — Harold Lloyd's next talker will be a football story, title of which is un- decided. At present the comedian is making retakes on "Feet First," which is almost ready for preview. Work on the football picture will be started this fall. Proposed Agreement to Be Scrutinized When Southerners Meet Atlanta — First detailed outline of the pro- posed new standard license agreement to exhibitors is to highlight the convention here Aug. 1 1 and 12 of the Southeastern Theatres Ass'n. New zoning plans proposed for this terri- tory, impending inim- ical legislation, changes in constitution and by- law s of the organiza- tion and addresses by national figures in the industry are to be other major features to oc- cupy attention of the 150 exhibitors expected to attend. Georgia, Florida and Alabama will be represented at the sessions. \ < luntarj arbitration proposed new form of studied at length as will the proposed pro ti' lion schedules. Chark-s C. Pettijohn and Arthur Dickin- son of the Hays organization, Dr. Lee De- Forest of Genera] Talking Pictures. S. L. i Row i Rothafel, Montgomery Hill, Pub- lix-Saenger, manager in North Carolina; Willard ( '. Patterson, Publix division man- ager here; Horace Russell, president of the Chamber of Commerce; Maurice Kann, editor of Moriox Picture News, and others are slated to address the convention. The convention is to be preceded by a meeting of the board of directors on Sun- day. This is to be followed by a screening and entertainment at the new Fox theatre. Alpha Fowler is chairman of the entertain- • 't committee. C. C. Pettijohn provision in the contract will be Re-election Forecast ■ *m G. E. Richer, president of the South- eastern Theatres Association, who is expected to be re-elected at next week's convention. Join Move .Milwaukee — Independents here have joined in the move to secure one op- erator in the booth of sound houses. Minneapolis and St. Paul independents launched the step, which was followed by Chicago. Spoor Readying Natural Color And Depth Films Hollywood — By New Year's, a process which will film natural colors combined with the illusion of depth, will be ready for mar- keting, according to George K. Spoor, mo- tion picture pioneer and inventor, who an- nounces completion of a camera giving the depth illusion. Spoor, at a demonstration here, claimed perfection, after 14 years, for a process by which the stereoscopic effect of natural vi- sion is given to the screen. This is obtained with a camera having two lenses, both of which record impressions on film through a single aperture; new methods of develop- ment, projection and sound recording are features of the process, he states. The double exposure camera places its identical impressions on the film in "staggered" for- mation, giving the illusion of depth. The new film will run through a projector at a speed at which the individual pictures will merge. Sound registrations are made on the edge instead of the film's surface. "U" Grooms Former Film Salesmen for Stardom Hollywood — Universal, in remaking the "Leather Pusher" series in sound, intends to plug Kane Richmond for possible stardom through the series. Richmond, whose real name is Jack Bowditch, was a former film salesman. It will be recalled that the initial "Leather Pusher" series skyrocketed Regi- nald Denny to the top of the "U" program. Uncle Sam Says "No" to Pantages Tax Squawk San Francisco — Pantages Theatre Co., Inc., of Seattle, was denied an appeal for the recovery of taxes totaling $99,780, said to have been paid in 1918 and 1919. The appeal was brought to the Appellate court here. Warners Aid Charity Milwaukee — A special charity matinee was featured by the seven Warner theatres in this city. Proceeds from this matinee were donated to the Milwaukee Community Fund. All Warner houses in Milwaukee, with the exception of the Lake, are featur- ing daily matinees now. 28 M o t i o n P i c t it r e N e iv s August 9 , 193 " Squawks of the Canned Put to Music in Chi Chicago — Film "types" seen any week at Chicago railroad terminals : The former star whose voice test failed, telling reporters that talkies are doomed to an early death. "1 refuse to sacrifice my ar- tistry to commercialism. I intend to rest for a few months in Europe until this talkie craze blows over and the movies again be- come an art." The gum-chewing flapper who was found singing in a small town church choir by the devout producer who immediately gave her a contract and sent her to Hollywood. "Gese, fellas — " to the reporters — "I'm all hopped up about this break I got. Them bozos is givin' me five hundred smacks a week an' I never been on a stage before. Tie that, you mugs." The happily married movie couple who grow more in love with each other from day to day. (They were married five months ago.) "Who, us? Get a divorce? Ha, ha, ha. Ain't that rich, dearie? This reporter wants to know if we're going to Paris for a divorce. Why, lambie and I have never even spoken a harsh word to each other. Have we, lambie?" And later, in an under- tone: "Listen, you big lout. What're you tryin' to get away with ? Don't go crowdin' me out of this picture. The public is just as much interested in me as it is in you, an' don't ferget it." Bologna in the Younger Stages, Too The juvenile favorite, accompanied by ma, pa and a nursemaid. "Stardom and a movie career mean nothing to me. I would gladly give them all up to be like other little boys and olay fireman and ring doorbells all day long." Pa (sotto voce) : "Can that chatter, you little brat." The erstwhile featured player whose con- tract was not renewed when she failed to take off the required poundage: "I have had several tempting offers from foreign pro- ducers which I am going abroad to consider. You know European directors bring out one's greatest talents. They understand a true artist. They do things with such sub- lime feeling. Yes, I am afraid I shall be gone for some time. I know my American public will miss me, but then, no one can say I have not served them well." "I Deny Every Word of It" The flighty girl-star, returning from a European interlude. "No, that's a lie. I never did stay at her husband's chateau. She's a jealous old cat. But my next pic- ture -Thai ain't so. I did not hit her with a champagne bottle. It was a beer bottle, and I'm going to sue that newspaper for libel. M\ next picture will be — I was not drunk at that party. I'd only had eight or nine cocktails and a few straight shots, and you know nothin' like that would make a lady drunk. Now, my next picture — That's a lie, too. I never heard of him." The star who was "aired" because he couldn't get rid of his foreign accent. "1 am what you call 'seek for mine home'. I couldt not stay avay anudder minute from mine vatcrland. I must go home to liff. You Amurricans have not yet loined to liff." The female of the same species. "I am Maybe a Headache, Yes} New York's newest gag in theatre circles: Wallack's all short subject theatre, at the end of its second week has turned out to be just about every- thing but the "sensation" which heavy out front ballyhooing touted it to be. The theatre is an old legit house on 42nd street, one of those 2x4's, and as hot and stuffy as a Delancey street trolley carrying home its load of button-hole makers. Of course, there's an immense plug out front coaxing the customers in with an "It's Cooler Inside" caption. But, once inside, they soon find out how hot a theatre can be. On four different occasions, a Mo- tion Picture News reporter failed to find more than a couple of dozen in the audience. At two bits a head, the entire afternoon take looked like eight iron men. Many of the patrons were seen to hold their ears tightly because of deaf- ening sound, which, in the next in- stant, faded so low as to almost be inaudible. Kahn, Neilson and Gell In New Fox Foreign Posts Henry W. Kahn has been placed in charge of Germany, Poland, Latvia and Holland for Fox with headquarters in Ber- lin. His post as sales supervisor for Nor- way, Sweden and Denmark is being taken over by Carl Neilson, formerly with Pathe and a recent addition to the Fox foreign depart- ment. H. J. Gell has been appointed Fox district manager for Austria, Czecho-Slovakia, Jugo- slavia and Roumania with headquarters in Vienna. The appointments were made by Slayton P. Sheehan, head of the Henry w. Kahn foreign department. Sues for Accounting Boston — Miss Emily A. Fuller of Somer- \ die, sole legatee under the will of the late Charles H. Harris, Boston theatre man- ager, has brought suit against the estate of the late Judge J. Albert Brackett asking for an accounting and claiming that she has received less than $1,000 of the late theatre manager's property. She has asked an injunction impounding all books and ac- counts ot the estate pending a hearing. Har- ris died in 1922. return to Vienna. Ah, ze beeootiful Vienna. Vhy dit I effer leef her? I go hack to hep- piness, to luff. Ze Amurrican men, he no can make luff. I moost hat luff." "The Old Grey Mare," etc. The couple too old to act. "Yes, just a few months of Mediterranean cruising. Pos- sibly a few months in Cairo during the winter. Then Paris in the spring. Yes, we feel we have earned this rest. We may go hack into pictures in another year, but for the time being we are satisfied just to travel and really get to know each other." The producer. "Naw, my studios ain't on the market. I got plenty dough behind me. Besides, they wanted me to take stock." $600,000 His End On Fox N. Y. Dealt Is Brandt's Claim Billy Brandt claims he did. A. C. ("Blumey") Blumenthal says he didn't. So the court of law that sits at Mineola, county seat of Nassau County in which Brandt re- sides, will determine whether or not the former general manager of the erstwhile Fox Metropolitan Playhouses, is entitled to $600,000 of $1,200,000 which, it is alleged, Blumenthal received in commissions for assembling that combination of indepen- dent theatres. The action, brought by Brandt, originally was filed about two months ago and is slated to be heard in the fall, probably in October. The plaintiff asserts it was his idea to combine approximately 200 of the independent theatres in Greater New York into one company and sell the whole she- bang to Fox. Brandt says he worked on the idea for nine months and that Blumenthal got the credit — and the cash — for swinging the deal. Therefore, Brandt is asking 50 per cent of the commission. Blumenthal insists Brandt is all wrong and will continue to stick to that denial when the action comes up for trial. Donald Beaton Authors a Book on Hollywood Lights Hollywood — J. B. Lippincott and Com- pany will shortly publish a new book on Hollywood. The title is "Who's Your Hero ?" and the author is Donald Beaton, son of Welford Beaton, publisher and edi- tor of The Film Spectator. Young Beaton, despite his age, is well known in the picture colony. His reviews on current productions are a leading fea- ture of his father's publication. Ohio Exhibitors Aroused Over Ban on "Big House" Columbus, O. — Ohio exhibitors are up in arms over refusal of John L. Clifton, official censor, to pass "The Big House" in the state. Clifton's stand is that, while the pic- ture is "splendid" and "possibly would do more good than harm," it may aggravate the prison situation. The M. P. T. O. is seeking to whip edi- torial protests into sufficient froth to make ( lit ton hack water. Perfect Changes Name Notice of a name change by Perfect Film Processing Co., Queens, to Denison Film Processing Co. has been filed with the secre- tary of state at Albany. Incorporation papers have been granted to the Atlantic Program Magazine Co., pro- gram manufacturers with headquarters in New York. Chains* Zoning Committee Boston — Allied Theatres has named as their committee on the zoning and protec- tion committee Ralph Branton of Publix. Charles Winston of R-K-O, Joseph Bren- nan of Loew's, Thomas Median of the Fox interests and Al Kraeger of Warners. / u g u s t 9 , 19 3 i) Mali o n P i c t u X e w s 29 Wage Problem to Highlight M.P.T.O.A. Confab; Lightman Reelection Forecast The Newest Wrinkle Omaha — A "Know Your City" publicity campaign is be- ing engineered in all Publix theatres in each of eight important Nebraska towns, by Evert R. Cummings, chain division manager here. The stunt runs three weeks in each town and has the backing of chambers of commerce in the various com- munities. Other civic organizations have followed in line to put the campaign over on a big scale. All prizes are donated by local merchants. In one spot, the grand award is a large lot in the city limits. Seattle Suburban Field Invasion Is Under Way by Fox Seattle — Purchase of three of this city's leading neighborhood theatres by Fox Pa- cific Theatres, subsidiary of Fox West Coast, has been completed says Earl Crabb, Pacific Northwest division manager of the latter chain. The theatres are the Egyptian and Neptune in the University of Washing- ton district, and the Uptown in the Queen Anne Hill residential section. The purchase price was not disclosed. The change of ownership will in no way affect the management or policies of the houses, inasmuch as they were owned by Al Rosenberg and Al Finkelstein, who are executives in the Fox Pacific Theatres or- ganization, and who will continue to man- age the theatres as they did when they were owners. This move marks Fox West Coast's first venture into the neighborhood field in this territory. Fox Pacific Theatres operate a chain of houses in smaller cities of this >tate. Both the Neptune and Uptown the- atres are modern houses, but the Egyptian is a de luxe theatre seating about 1,500 per- sons, built originally by Warner Brothers and later owned by John Hamrick, who s, ild to Rosenberg and Finkelstein. Publix Continues To Sew Up N. W. Towns Grand Forks, N. D. — Publix is continu- ing to sew up towns in this territory and lias acquired the Orpheum, Metropolitan and Strand here from Bennie Berger, giv- ing the firm control of the town. The the- atres pass to their new owner Aug. 15. Berger still has the Granada, Sioux Falls, opposition to Publix, and two theatres at Bemidji, Minn. Bites Hand Feeding Her Is Claim; Mate Asks Divorce Los Angeles — Because he says his wife, Lillian, believes pictures and picture people are "the bunk," Harry Schenck, director, wants a divorce. He says she continually complained about his occupation, objected to film friends and habitually accused him of associating with screen actresses. They have been married 17 years. All Foreign Film Policy Chain for California, Plan Los Angeles — This town's first run land- mark, the California, will be transformed in- to an "international" showhouse, the first of its kind in the world, according to Fred Miller, sponsor, and the initial unit of a string throughout the state. Miller's plan is based on the belief that large foreign populations of a majority of key towns will support theatres showing product emanating from studios abroad. All films will be screened in foreign language, not only pulling natives from European countries, but also foreign language stu- dents of local schools and colleges. Unlike "little" theatres. Miller will not book foreign and domestic product. Closes Deal Lowell V. Calvert, manager of re- cording operations for RCA, Photophone, who has just closed with Metropolitan M. P. Co., Detroit, for licensing the latter firm to produce sound newsreels, advertising, commercial films and trail- ers for a period of years. The Detroit firm also purchased four portable repro- ducers. Maurice Caplan is president of the Detroit firm, of which H. M. Richey, business manager of the Michi- gan exhibitor unit, is a director. New Contract Slated to Be Adopted at Fall Sessions at Philly Situation caused by mounting overhead, particularly as it concerns labor, is to be a major topic of discussion at the annual con- vention of the M. P. T. O. A. to be held in fall at Philadelphia. Ratification of the proposed standard li- cense agreement and re-election of M. A. Lightman to the presi- dency are expected at the forthcoming ses- sions, dates for which soon are to be set. Philadelphia was se- lected as the conven- tion city by vote of di- rectors of the organiza- tion, over Pinehurst, N. C, which was urged by Charles W. Picquet, vice-president, and a resident of the Carolina resort. Situation Called Alarming Both affiliated and unaffiliated exhibitors view with alarm the situation caused by union scales and regulations as to working conditions, particularly the two-men-in-the- booth edict for sound houses, and these sub- jects will come in for considerable discus- sion at the forthcoming meetings, it is un- derstood. As most of the directors of the organiza- tion have indicated that they favor the pro- posed contract, its ratification by directors is expected to be a perfunctory step, and the proposed agreement will go to the conven- tion with the directors' stamp of approval, it is declared. M. A. Lightman "All Quiet" Big Hit Down Under Sydney, Australia — "All Quiet on the Western Front" is goaling 'em at the Royal, former legit house. The attraction is writ- ing picture business here, running four shows daily at 50 cents top and one evening show at $1 top. It is run without intermis- sinii and without any support, musical or otherwise. The opening show was sold out two weeks in advance and standout business has been enjoyed since. Less than three weeks prior to the opening the Royal housed a good legit show which couldn't fill the theatre even at the first performance, fold- ing after a nine-day run. Datig Recovers; On Job Hollywood — Fred Datig, casting director at Paramount, has returned to work after a several months' rest on the desert, follow- ing a severe illness. ■M 30 M o t i o n P i c t it r e A e w s August 9 , 19 30 Congress to Go Slow in Modernizing Sherman Anti Trust Laws, NEWS Told Population 122,729,615 Washington — There now are 122,- 729,615 persons in continental United States, according to census returns compiled by Associated Press. Outly- ing possessions add 14,772,688 to this figure, for a grand total of 137,502,303. There are 94 cities of more than 100,000 population, the returns show. Cities of 10,000 population and more now number about 900. Sound Improving Steadily, W. E. Official Finds Steady improvement is being made in sound reproduction in the nation's theatres, according to H. M. Wilcox, operating man- ager of Electrical Research Products, who has just returned to New York from a visit to key cities. i )i the Western Electric equipped houses inspected during the trip 88 percent were giving satisfactory sound reproduction at in the horn mouth, Wilcox stated. This compares with percentages of 84 and 76 on the two previous surveys. "Under the present favorable conditions of steadily increasing co-operation among managers, operators and service men, the outlook is very favorable for 100 percent >ai i -factory sound reproduction, as far as the mechanics and operation are concerned, in the near future," Wilcox asserted. "The public knows the difference between good and bad reproduction. The theatre management knows that the public knows and the result is a complete desire, on the part of all concerned, to obtain and main- tain satisfactory reproduction. Need Better Acoustics "As far as theatre acoustics are concern- ed, there is still a great deal to be desired. In at least one-third of the theatres I visit- ed the sound was not entirely satisfactory, not because of any faults of mechanics or operation but because of acoustical condi- tions in the theatre. It is to advise and to remedy, as far as possible, such conditions when they are brought to our attention, that we have established a Department of The- atre Acoustics which has already surveyed more than 2,000 theatres in America. "Until the relation of acoustic conditions to good sound reproduction is fully recog- nized and until this relationship is taken in- to consideration both in the construction of new theatres and the equipment and altera- ion of existing theatres, there will continue to be instances of inadequate reproduction due to theatre acoustics. We have stead- fastly urged the need of careful study of acoustic conditions in a theatre and believe that today, it represents one of the most serious problems the theatre owner has to in adequately presenting good talking pictures." Hopefuls Are Found to Be Too Optimistic Over Amendment In Near Future Washington— Little likelihood of congres- sional action looking to amendment of the anti-trust laws in the near future is seen here by official observers close to the politi- cal inside, an investigation by Motion Pic- ture News reveals. With Congress adjourned until next De- cember, no consideration is being given to subjects of this character. Officials here, when queried about the report to be present- ed to the American Bar Ass'n. by the Dept. of Commerce, Division of Laws, expressed interest, but explained that Congress alone could act. The investigation by bar associations last spring into the bankruptcy situation in the United States has led to instructions being given by President Hoover to the Dept. of Justice to thoroughly investigate the mat- ter. Thus it may be that consideration will be given by the government to the recom- mendations for the overhauling of the anti- trust laws. Court Factor a Hitch The Motion Picture News reporter was told that Congress is inclined to go very slowly in the matter of revamping or up- setting the present anti-trust law, on the theory that the general provisions have been pretty well interpreted by the courts, and changes therein might have an adverse ef- fect on their operation. Representations have been made on num- erous occasions for amendments to the law in the interest of modernizing them from the standpoint of changed business condi- tions and more for the benefit of those en- gaged in small undertakings, but thus far without result. While little is to be expected from the short session of Congress convening in De- cember, it was stated here yesterday that there is the possibility that at the next reg- ular session a Congressional investigation of the operation of the laws with a view to effecting betterments would be authorized. Not Set No deal has as yet been closed by Tiffany for a series of James Cruze pictures, Motion Picture News learns. Sam Zier- ler, general man- ager of the com- pany is in Chi- cago. A s exclusively stated by Motion Picture News in announcing that the deal was un- der way, Cruze has two more pic- tures to deliver to Sono Art-World Wide under his contract with that company. He al- ready has delivered seven pictures to the company. nes Cr Maybe Yes — Maybe No "Radio Corp's report for the first six months will probably be issued this month" and "it is likely to show a profit from operations," states Wall Street Journal. The report has been held up on numerous occasions due, it was said, to the inability of the company to clarify the financial report following changes brought about by the new capital setup. 44 Caught Short" Is Cause of Hilarity In Chicago Runs Chicago — Lots of hilarity in the outlying houses here over the M-G-M feature, "Caught Short." Lots of it has little to do with the production itself. For instance: The newsreel was grinding to a close in one neighborhood house when an infant started up a petulant whimpering down front. There were unsuccessful attempts to shush it on the part of its mother as the child's complaints increased in volume. De- feated, the parent grabbed the child by a hand and rushed it up the aisle just as the feature, "Caught Short," flashed on and the house tittered. In another house, considerable merriment prevailed when a trailer announcing "this week's attractions" flickered out, due to pro- jection machine trouble, immediately after it had heralded "Hold Everything." When the trouble had been corrected the trailer flashed this seemingly explanatory message to the screen : "Caught Short." Momand Heads Merger Of 2 Oklahoma Chains Oklahoma City — A. B. Momand is presi- dent of the Momand-Griffith Theatres, Inc., new firm formed to merge Momand Thea- tres and Griffith Amusement Co. Twenty- six theatres in 17 Oklahoma towns are in- cluded in the deal. The Griffith firm is a former Universal allv. Herschmann With N. S. S. Max Herschmann for many years asso- ciated with Loew theatres and more recent- ly selling special trailers in the Metropoli- tan territory is now actively associated with National Screen Service in charge of their special service sales, working in association with \Y. P. Garvn, general sales manager. In Amos V Andy Support Hollywood — Irene Rich, Kita Le Roy and Alex Robb have been added to the cast of "Check and Double Check," which Amos 'n' Andy will make for RKO. Sue Carol also has a featured role. August 9 , 19 3 0 M o t i o n P i c t it r e X ews 31 Salesmen Fear "The Air" in Growth of Chicago Co-ops; Sales Policy Awaited Films as An Ad Medium Motion Pictures are becoming more and more thoroughly established as an advertising medium of genuine merit, according to Walter R. Hine, of J. Walter Thompson Co., who beiieves that the "time is approaching rapidly when every im- portant advertising agency handling national and international accounts will include a motion picture department to serve as a connecting link between the film company and the client." Big Campaign for 1 3 West, Middle New Season to Be West Houses for Staged on Coast F. W. C. Planned Los Angeles — Extensive plans for the in- auguration of Greater Talkie Season have been made by Fox West Coast Theatres. Managers of the Los Angeles division have united to carry out plans for a huge pub- licity and exploitation campaign to run through the season. The biggest feature of the group will be a parade of studio floats. The route will be through all parts of the city and wind up in Hollywood. A contest to find "Star Doubles" will be started and the winners of these contests will ride in the parade with the stars they resemble. Committee in charge of the parade includes : Ray Dusern, chairman, H. B. Wright, Tom MacDonald, Hal Neides, Rodney Pantages, Speed Borst and Harry Bailey. An airplane display climaxed by the dis- tribution of 1,000 passes is being. arranged by H. B. "Rasty" Wright. Special pub- licity tie-ups will be handled by a commit- tee that includes: Mel Riddle, chairman, Bob Doman, George Brown, Emil Umann, and Wally Schooler. Props used in important pictures will be placed on display in the various theatre lobbies. Drug stores and cafes will use printed napkins with advertising matter on them, and the waiters will wear large badges announcing the various attractions. Two big contests, one for $5,000 in cash prizes and the other for one Cadillac car and ten Chevrolet cars are being arranged by J. J. Franklin, division manager. These prizes are being awarded through mer- chandising tie-ups. Extra advertising in the form of billboards, throwaways, paper and posters, will also be used in "the cam- paign. Radio Ads Reach 25 ,000,000 Twenty-five million readers, Radio Pic- tures estimates, will be reached in the com- pany's advertising campaign. A number of fan publications are being used. RCA Victor company is supplementing the ad- vertising on the Amos 'n' Andy feature with a national campaign advertising the records of the blackface team. Los Angeles — Thirteen theatres in the West and eight in Kansas, Illinois and Missouri are under way or planned by Fox West Coast Theatres, according to Presi- dent Harold B. Franklin. He brands as untrue report that the pub- lic is losing interest in talkers, citing a number of hit pictures to prove that merito- rious films are proving box office draws. "There has been much loose talk on the part of many who are just on the fringe of the motion picture industry, in which the opinion is voiced that the public is losing interest in the talking motion picture," says Franklin. "Such opinions are without foundation of fact. As a matter of truth, never before has the public responded so enthusiastically as they now do for worthwhile talking pic- tures. This fact is undisputed in virtually every community I have visited." "Blue" Ordinance Loses Mexico, Mo. — Ordinance to prohibit Sun- day amusements here was tabled by vote of 6 to 1, the mayor casting the only dissenting vote. Sunday shows have been running since April 20. Honored William J. Kupper, assistant to J. R. Grainger, Fox sales chief; Eddie Grainger, assistant general sales man- ager, and John No- lan, home office represe ntative, have been named for the Fox Hall of Merit. This marks the first time home office sales execu- tives have partici- pated in the honor. The award is for assistance given General Sales Man- ager Grainger in Closing deals With E- C- Grainger national circuits and other first runs. Half of City Theatres Now Members of One of Three Co-ops Chicago — Salesmen here, their numbers dwindling in the centralizing of buying power in the industry, view with alarm, the growth of booking circuits. Just what is to be the policy of distributors toward booking combines is a matter of speculation, although the co-operatives have had little difficulty in the past in securing film con- tracts, despite the fact that elsewhere dis- tributors have frowned upon, and sometimes refused to sell, buying combines. Approximately half of the city's theatres now are subscribing to one or another of the three buying and booking organizations. The last theatre census here showed a total slightly in excess of 300 picture houses in Chicago. Of these, 134 are known to be members of booking circuits. The new Mid- west Theatres Corp. leads with 62 subscrib- ers. Coston Booking Circuit, which sev- eral months ago had more than 60 theatre members, is now second with 48. The Illi- nois Independents' booking organization claims 24 more. Expansion plans of the Midwest organization, if achieved, will bring its membership to 100 theatres by the end of the year. The bulk of these, how- ever, in all probability will include out-of- town theatres. About 75 Sold Individually Chicago circuit and chain houses number approximately 100, leaving a balance of about 75 city theatres which are sold in- dividually. To this number must be added about 100 additional houses in the metro- politan area outside the city limits. Cir- cuit growths downstate have also developed formidably from the viewpoint of the coun- try salesman. Accurate figures on this growth are not available here, but its ef- fects are evidenced in the reduction of country sales staffs in every local exchange. One of the important ones here has only one country salesman working out of its office. Proportionate reductions have been made at other exchanges in recent months. Tibbett's Frisco Break San Francisco — Lawrence Tibbett made an unannounced personal appearance in South San Francisco. There was no ap- plause ; in fact, the singer was unnoticed by all save Traffic Officer A. E. Terragano, who politely handed him a ticket for a court performance. The ticket was not compli- mentary. It charged Tibbett was driving 47 miles an hour in a 15-mile zone on the Bayshore Highway, and also with having an obsolete driver's license dated 1924. Rogers Starts "Lightnin' '♦ Hollywood — "Lightnin'," Will Rogers' next for Fox, gets under way this week with Louise Dresser and Douglas Fair- banks, Jr., in supporting roles. Henry King is directing. 32 M o ' i o n P i c t it r e N e w s . \ it tj u st v , 1 v 3 0 Strike Continues Minneapolis — No settlement of the operator strike at independent theatres of the Twin Cities is in sight. The houses went open shop when operators refused their demand for one man in the booth. Henry Green's East Lake was bombarded with a volley of shots sprayed from an automobile with shades drawn. A stench bomb was placed in the American and three other theatres here with a warning to the owners they were to "get the works." Going the Copy Writer Just Step One Better Hollywood — It actually happened in the publicity department of one of the large coast studios. A publicity writer was busy pounding out press copy and stories that would eventually be used in the published press book on a particular picture. The writer was called out of the office for a time, and the sheet in his machine, which carried one of the usual hackneyed press varns, finished up thusly : "... this is only one of the tense dramatic situations in ' ,' which will be shown at the theatre on In the meantime a typewriter service man walked into the office to perform his regu- lar periodic inspection of the machine. After working on it for some time, he in- serted a new ribbon — tried it out with a few written lines — and departed silently. When the press agent returned to his machine, he discovered that the final few lines read as follows : "... this is only one of the tense dramatic situations in ' ,' which will be shown at the theatre on It is a lousy picture, and all exhibitors are hereby warned not to book it unless they need a quiet evening alone in the theatre !" Studio is still trying to find out if the typewriter repair-man added the phrase. 14 PnUly" Organist Averts Probable Panic in Fire Philadelphia — Resourceful action on the part of Rose McGinn, organist in the 333 Market Street theatre, one of the Stanley- Warner chain, is credited with preventing a -ciious panic among the 500 patrons of the house, when a two alarm fire broke out on the top floor of the building next to the theatre. As Miss McGinn returned to the theatre after a lunch relief period, she saw flames shooting from the roof of the building — a suit case factory on the fifth floor — and heard the approach of the fire apparatus. Hurrying into the theatre, she sat at the organ and played loudly enough to drown OUT the sound of the apparatus and of the debris falling on the theatre roof. Mean while police worked quietly from row to row and emptied the bouse without commotion or panic. The theatre, newly renovated, suffered damage from smoke and water. Pathe Bettering Status; Receiver Suit Dismissed Suit for a Pathe receivership charging, in the words of Frederic Coudert, Jr., com- pany counsel, "everything but the kitchen sink," has been dismissed by the Court of Chancery at Trenton, N. J. The company. the vice chancellor held, is "bettering" its condition. For the last four years, the company has been operated at a loss of $4,566,000, ac- cording to the testimony. In the first quar- ter of 1930 the company lost only $66,431 as compared with $4,000,000 for 1927 and 1928. testimony showed. The figures are far from showing that insolvency is in- evitable, the vice chancellor said. General Outdoors Net $501,688 for Quarter Net profit of $501,688 after depreciation, interest, amortization and federal taxes, equivalent after allowing for dividend re- quirements on $6 preferred stock and par- ticipating provisions of Class A stock, to 51 cents a share on 642,383 no-par shares of common stock is reported by General Out- door Advertising and subsidiaries for the quarter ended June 30. This compares with net loss of $499,004 in preceding quarter and net profit of $806,975 equal to 90 cents a share on common in June quarter of 1929. Net profit for six months ended June 30 amounted to $2,684 after above charges, equal to 9 cents a share on 28,378 shares of $6 preferred stock, against $762,514 or 66 cents a share on common in first half of previous year. Nurses Face Quiz on Nolan "Coke" Charges Los Angeles — The two nurses who started the nation-wide Mary Nolan nar- cotic scandal will be put on the "mat" by U. S. District Attorney McNabb, if he finds the veracity of their affidavits, charg- ing Miss Nolan with addition to narcotics, to be questionable. Miss Nolan, who claims she is suffering from a severe case of sunburn, and not dope, told federal agents she was the vic- tim of a plot to extort money. Chaney, Back on Coast; Denies Operation Story San Francisco — Lon Chaney denied here that he underwent a throat operation re- cently in New York. The star now is at the M-G-M studio considering plans for his next talker. It is believed he will aban- don plans for remaking of former silent pictures and decide on new vehicles. "The Unholy Three," his initial talker, was a remake of a silent film in which he starred. Dressler-Beery Teamed Hollywood — Dorothy Jordan has been as- signed by M-G M to a featured role in "Dark Star," which George Hill will direct with Marie Dressier and Wallace Beery in the leads. Fay -Warner Break St. Louis — Has Frank Fay broken with Warners? That question has been asked along Film Row frequently of late. The fact that Fay is entirely overlooked in the advertising and pub- licity for "The Matrimonial Bed" has caused the gossip. Of course, in St. Louis, where this picture is the cur- rent attraction at the Missouri, Fay is getting his share of the advertising space. He is too valuable from a box office point of view locally to be ig- nored. But Warner Brothers' press sheet, a 16-page tabloid affair, entirely overlooks Fay. Amos V Andy Get Baptism of Studio Huddle on Vehicle Hollywood — Amos n" Andy attended their first picture story conference at RKO Studios last week. The group doing the conferring, besides the two comedians, in- cluded Bert Millhauser the supervisor, Mel Brown the director, J. Walter Rubin writer, and Kalmar and Ruby, song writers. Like all story conferences, it started out mildly with various individuals presenting their suggestions. Later on the discussion got rather warm, with someone jumping up to declare that another's suggestion or gag was "terrible," "lousy," "cobwebbed," etc. From that point, the conference took on a rather physical aspect, with any one of the experienced "story conferencers" wav- ing the arms and waxing dramatic. The two blackface comedians found themselves in very strange surroundings, and watched the proceedings in wild-eyed amazement. Then one of the suggestors had a brilliant idea, which he proceeded to orate about. Another arose and pulled him by the coat lapels, asking if he did not know that that particular gag had been used no less than twenty years ago. The two went from this into a tussle that carried both of them to the carpet. This was apparently too much for Amos 'n' Andy, who expected the shooting, a la Chicago, to start most any minute. Suddenly one of them spoke up and said "If there's going to be any- trouble over this story, we'd just as soon not make the pic- ture." It took an hour to calm the comedians down to explain that this was the regulation method of conducting a storv conference. Br in Gets Warner Product In Milwaukee First Run Milwaukee — L. K. Brin has booked the United Artists and Warner product for the coming season for his Garden and Majestic here. "Raffles," with Ronald Colman at the Garden, will mark the opening of the new season. Aug. 15. It will perhaps he Brin's last opportunity to obtain Warner's first-run product in Mil- waukee, for the new Warner house now un- der construction here is expected to be completed early in January. However. War- ners have first run here, the Alhambra ac- quired from Universal. August 9 , l 9 3 0 M o t i o n P i c t it r e N e w s 33 Fight Fire with Fire, Exhibitor View In Entering "Demi-Tasse" Golf Racket Foyer Course Pays Omaha — To beat the miniature golf courses at their own game, Lionel Wasson, manager of the Paramount, has installed a midget links in the lower foyer of the theater. The first week 1,500 persons played. The course is free to patrons. In- stead of dropping in during the middle of a picture, they are induced to spend the time putting around the intricate holes. It also aids house staff during week-end jam in handling lobby standees. The course cost the house $250 and is worth it, Wasson says. Fox West Coast NottoDotN.W. With Golf Plots Seattle — Published statements that Fox West Coast Theatres will soon install 500 Tom Thumb golf courses on the Pacific Coast in conjunction with its Pacific Coast theatres to offset the inroads made by this form of competition brought forth denials from Pacific Northwest headquarters here this week. According to information given out at the local offices, the Fox theatres in the states of Washington, Oregon. Idaho and Montana will have no connection with this form of outdoor pastime. "With 70 private courses on Seattle lots, 40 in Portland, 15 in Tacoma and corre- sponding numbers in other towns of the territory, and with the rainy season limiting the months of logical play, we do not believe that there is a need for further courses in this territory," the statement said. "In Cali- fornia, where play runs the year around, it is another matter." Fox Trying Luck with 4 Golf Courses; More Maybe With four miniature golf courses at work, the eastern division of Fox Theatres will see what happens before launching on any extension of the idea. The interior course at the Kew Gar- dens theatre will be ready by August 18. On the plot assembled in Newark as a site for large first run, a second course is be- ing installed. The third is on a plot at Lexington Avenue and 58th Street in New York and the fourth in Audubon Hall, which is part of the structure housing the Audubon theatre on upper Broadway. The Audubon proper is not being converted, as first reported, but is being renovated at a cost of $300,000. A cooling system is be- in^ installed at that theatre. Morris Kutinsky has been placed in charge of the golf development by Harry C. Arthur. Courses Adjacent to and in Theatres Plotted to Combat New Fad Establishment of miniature golf courses is the means being resorted to by exhibitors to compete with this new form of divertisse- ment, which nightly is attracting millions of patrons throughout the nation. It is estimated that there are 2,000,000 playing the game daily. Tom Thumb courses adjacent to their theatres, miniature courses in the lobby, and even the replacement of auditorium seats in favor of indoor golf courses are the means being employed to counteract the most serious competition picture houses ever have faced. Fox is taking the lead in combating tab- loid golf. On the Coast, Harold B. Frank- lin, president of Fox West Coast Theatres, has mapped plans for establishment of Tom Thumb courses throughout California, to counteract the effect of opposition courses. The courses are an experiment. Admission may be coupled with theatre admissions to provide an attractive offer for golf bugs, so that theatres of the chain will not be hit by the new competition. In the East, Harry C. Arthur, general manager of Fox Theatres, is preparing in- door courses in dark houses. The Kew Gardens theatre opens Aug. 18 as the first, with the Audubon, Manhattan, to follow soon after. More Than 6,000 Courses There now are more than 6,000 minia- ture courses in the United States. Within a 30 mile radius of New York there are 1,000 courses, with the number mounting at a rapid rate. Decisions of various courts that no licenses are required for operation of such courses has given impetus to the spread of the new fad. Some cities, how- ever, have imposed license fees, others are making efforts to regulate hours of opera- tion. Exhibitors in various cities are ask- ing imposition of license fees, together with taxes in keeping with those paid by the theatres. The Tom Thumb courses in a number of cities where "blue" laws prevail have won the right to operate on Sunday, notably in Virginia. In others, the sport is prohibited on the Sabbath. In connection with Sun- day operation, the miniature courses may prove an entering wedge for many theatre owners fighting "blue" laws. Byrd Film Resumes in Canada After Layoff Ottawa — After a temporary lay-off in ( 'anada. during which bookings were can- celled after the feature had played Toronto and Montreal, "With Byfd at the South Pole" has again appeared on the screen in the Dominion. It is the attraction at the Imperial this week. Levine with Tiffany Hollywood. — Abe Levine has joined Tif- fanv as casting director. He formerly was with the Guv Coburn Agencv. The Fight Is On Toronto — Exhibs in this town are up in arms over decision of Magistrate Keith who gives Tom Thumb golf courses the right to Sunday operation. The judge claimed that the miniatures have as much right as regular club courses to operate on the Sabbath, while the theatre owners charge dis- crimination against their houses, which have been held closely to Sun- day observance. Sunday Show Test To Be Carried to Va. High Court Richmond — Efforts to have Sunday pic- ture shows placed on the same par with golf and baseball so far are likely to be tested in the Virginia Supreme Court of Appeals, despite the fact that several lower courts have in recent years ruled against Sunday shows. Allen Jenkins has noted an appeal after being fined $500 in Roanoke police court for operating his theatre on Sunday night. His contention was that the same law ap- plying to miniature golf courses also ap- plied to the theatres. The Hustings Court of Roanoke decided that the golf courses might remain open on the Sabbath after the hours for church services. The Roanoke police court decided, however, fliat the golf matter had no bearing on Sunday shows. A few months ago two men were fined in Hampton on the charge of operating their theatres on the Sabbath. They virtually promised to refrain from repetitions of Sun- day shows. British Complainants Get Substitute in Suit Hollywood — Following dismissal of suit against Marion Davies, M-G-M and others tor asserted infringement of copyright of "Floradora," another suit for the same dam- ages but with different plaintiff was filed in Federal Court. In the original action, William G. Curtis and Walter Westmore- land, executors of the estate of Lester Stu- art, deceased, composer of the musical com- edy, were plaintiffs. Upon motion of Attorney Aron B. Rosen- thal, for the plaintiffs, the original action was dismissed without prejudice. New suit was brought by Jesse G. Boydston, who, according to an inserted paragraph in the complaint, now has all right and title to "Floradora" and "Sextette,'" words and music. Although the complaint does not disclose the exact reason for the change in plain- tiffs, it is pointed out that there was some objection and confusion regarding the origi- nal plaintiffs because of their nativity, both being subjects of Great Britain. 34 Motion P i c t u re N e w s A u g list 9 , 193 0 Trade Papers That Exchange "Blurbs" For Ad Copy May Run Afoul of U. S. Going Down Hollywood — "The Doorway to Hell" is new title selected by Warners for "Handful of Clouds", just completed. California May Refuse To Extradite Van Loan Sacramento, Cal. — Mrs. Gertrude Van Loan, of New York, estranged wife of H. H. Van Loan, may lose her battle to extra- dite the author to New York to face a charge of child abandonment. Deputy At- torney-General Jones will recommend that Gov. Young deny the extradition, reaching this decision after Van Loan, under arrest in Los Angeles, had offered to testify that he had been paying $50 a week for the sup- port of his 13-year-old daughter. Van Loan said his daughter was being cared for in Connecticut. Consolidated 's 6-Month Net Above Last Year's Consolidated Film Industries earned $572,764 net for the quarter ended June 30, the company states. This is equivalent to 71 cents a share on the combined 400,- 000 shares of $2 no-par cumulative par- ticipating preferred and 400,000 shares of no par common. This compares with $667,158 or 95 cents a share on the com- bined 300,000 shares of preferred and 400,- 000 shares of common in the preceding quarter, and 581,713 or 83 cents a share on the 700,000 combined preferred and com- mon in the June quarter of 1929. Ruth Waterbury Edits New Dime Fan Magazine With Ruth Waterbury, former service editor of Smart Set and feature writer tor Photoplay, as editor, Silver Screen is to be offered for newsstand circulation by Alfred A. Cohen, publisher of Screen/ami, Current Reading and The 1'hinkcr. Cohen is the first publisher to go out of the five and ten- cent store field and into general newsstand circulation with a magazine priced at ten cents. "Big House" Ban in Ohio Seen as Only Temporary Cleveland — Ban on "The Big House" in Ch:o is to be only temporary, the censor board has indicated in asking M-G-M to withdraw the film "for the present." The recent Columbus prison right has led to de- cision to hold up all prison riot films. This, ile-nite the fact that "The Big House" is being shown in Pennsylvania, New York and Colorado, other states in which prison i iots have occurred. "Dawn Patrol" Attacked Hollywood — Claim thai "Dawn Patrol" infringes unon both "Hell's Angels" and "Tourney's End" is made in suits filed here. P. O. Dept. After Papers Which Swap Readers for Display Ads Washington — Certain trade papers and advertisers in the industry may come under the scrutiny of the post office department which is investigating the printing of ad- vertising publicity in the guise of news. The department is determined to put an end to the practice of advertisers and ad- vertising concerns which force editorial pub- lication of material which properly comes within the category of advertising. Postal laws specifically provide that "pub- licity matter inserted in a publication as straight editorial or reading matter must be plainly marked with the word 'advertise- ment'." Both publisher and advertiser may be proceeded against for conspiracy to de- prive the government of its proper revenue, penalty for failure to so mark publicity is punishable by fine of $50 to $500, which runs as high as $10,000 and imprisonment. Publicity material is chargeable at the zone rate of postage prescribed for advertising in publications. A statement issued said: "Adv." Matter Defined "It has come to the attention of the de- partment that publicity articles are being offered by some advertising concerns to publishers for insertion as reading matter in copies of their publications mailed at the second-class pound rates of postage. The requests accompanying such publicity ar- ticles give the publisher to understand that if he does not comply with the request to insert the publicity matter in his publication he may not expect display advertising. On the other hand, if he publishes the publicity matter as reading matter he may expect to be favored with display advertising. "Matter inserted in a publication under the conditions above mentioned clearly comes within the purview of the act of Aug. 24, 1912, embodied in the Postal Laws and Regulations and must be plainly marked with the printed word 'advertisement' in each copy and is likewise chargeable with the zone rates of postage prescribed for the advertising portion of publications. Failure of a publisher so to mark matter coming within the provisions of the act .mentioned is made punishable by a fine of not less than $50 nor more than $500." Lonsdale, Sedgwick, Booth Under Contract to M-G-M Hollywood — Frederick I -onsdale, disciple of the sophisticated English drawing room comedy, has been signed by M-< !-M to write exclusively for that studio. Paramount had been angling for him. Edward Sedgwick, long on the Metro di- rectorial roster, has signed a new contract. Another pen-swinging ceremony places Ed- wina Booth, one of the leads in "Trader Horn." under contract for some time to come. Verboten Berlin — Pathe has been refused per- mission to make scenes in Germany for "Adventures in the Trenches," which is considered uncomplimentary to Germany. Viv Duncan, Minus Shiner Married to Nils Asther Reno — Little likelihood that the jam which culminated in a hlack eye allegedly given by Rex Lease ever would be aired was seen following wedding here of Vivian Duncan and Nils Asther. The marriage culminated a three-year romance. Miss Duncan recently was released from a Holly- wood hospital following a beating allegedly administered by Lease. Airing of the case was forestalled when Lease paid a fine. It was stated at the time, that Miss Duncan was shushed through the efforts of the Hays office, seeking a avoid a scandal. Declared presence of Fred Beetson, Hays aide, at the party where the beating is said to have been administered, was ascribed for the soft pedal upon proposed airing of the affair. "Jim Crow" Move Proves a Bogey at Atlantic City Atlantic City — Ejection of a negro from a picture house here is a serious offense, particularly when the ejected one is the daughter of a negro magistrate and the manager is brought before another negro judge, Manager Louis Schinholdz of the Aldine learned when he was bound over to the grand jury under $5,000 bad for alleged violation of the civil rights law. The negress was ejected, it is charged, when she refused to move into a "Jim Crow" section of the theatre reserved for negroes. The manager was in jail eight hours when a negro judge set bail at $50,000. This was described as preposterous in the court of common pleas and the bond was reduced. "Jim Crow" Suit Balked By Xenia, O., Court Xenia — "Dick" is a common nickname for Richard, but not in all cases. Three dusky maidens of African descent filed suits for $500 each against Richard Dennison, man- ager of the Little, claiming damages because Dennison refusted them admittance. The Common Pleas court sustained motion to dismiss ease because there was no "Richard" Dennison in the city. Manager Dennison proved to the satisfaction of the court that lie had been christened "Dick." The suits will probably be refiled. K-K-O Net Soars Net of $2,166,133 for the six months end- ed June 30, compared with $630,560 in the same period last year is reported by Radio- Keith Orpheum and subsidiaries. Second quarter profit was $410,230 as against $2,030,902 in the first quarter of this year compared with $20,355 in the second quar- ter of 1029. A u gust 9 , 1930 Six of Own Films In Griffith's 50 Best Selections .1/ o ti.o n Picture News 35 D. W. Griffith Six of his own pictures are included by D. W. Griffith in the list of 50 outstanding- pictures of film history selected by D. W. Griffith for the New York Evening Post. Ernst Lubitsch, King Vidor and Henry King each have three pictures on the list, while Fred Niblo, Sid- ney Olcott, Eric Von Stroheim, Cecil B. De Mille, Herbert Brenon and F. W. Murnau have two each. Pictures, their direc- tors and producers are : "Stella Maris, (Mar- shall Xeilan), Para- mount-Artcraft ; "The Birth of a Nation" (D. W. Griffith), Epoch Prod. Co.; War Brides (Herbert Brenon), Selznick ; "Intolerance" I I). W. Griffith), Griffith Co.; Quo Vadis, Cines Co., Rome; "Avenging Conscience (D. W. Griffith), Mutual; "The Four Horsemen of the Apocalypse (Rex Ingram) Metro; "The Miracle Man" (George Loan Tucker), Paramount Artcraft ; "Broken Blossoms" (D. W. Griffith), Griffith Co.; "Passion" (Ernst Lubitsch), First Nation- al: "The Mark of Zorro" (Fred Niblo), United Artists; "The Dark Angel" (George Fitzmaurice), First National; "Driven" (Charles Brabin), Universal; "The White Sister" (Henry King), Inspiration ; "Greed" (Eric von Stroheim), M-G-M. "Way Down East" (D. W. Griffith), Griffith Co.; "Smilin' Through" (Sidney Franklin), First National; "Tol'able David" (Henry King), Inspiration; "Robin Hood" (Alan Dwan), United Artists; "Orphans of the Storm" (D. W. Griffith), Griffith Co. ; "The Covered Wagon" ( James Cruze), Paramount; "Merry Go Round" (Rupert Julian), Universal; "The Hunchback of Notre Dame" (Wallace Worsley), Univer- sal; "Down to the Sea in Ships" (Elmer Clifton), Hodkinson. "Little Old New York" (Sidnev Olcott), M-G-M; "The Sea Hawk" (Frank Lloyd), First National; "Monsieur Beaucaire" (Sid- ney Olcott), Paramount; "The Marriage Circle" (Ernst Lubitsch), Warners; "The Ten Commandments" (Cecil B. De Mille), Paramount; "The Kid" (Charles Chaplin), First National; "The Merry Widow" (Eric Von Stroheim), M-G-M; "The Last Laugh" (F. W. Murnau), Universal; "The Big Parade" (King Vidor), M-G-M; "The Valiant" (Richard Harlen), Fox; "Wings" (William Wellman), Paramount; "Variety" (E. A. Dupont), Ufa. "Beau Geste" (Herbert Brenon), Para- mount; "Stella Dallas" (Henry King), United Artists; "What Price Glorv" (Raoul Walsh), Fox; "Way of All Flesh" (Victor Fleming), Paramount; "Ben Hur" (Fred Niblo), M-G-M; "Seventh Heaven" (Frank Borzage), Fox; "The Patriot" (Ernst Lubitsch), Paramount; "Sunrise" (F. W. Murnau), Fox; "The Crowd" (King Vidor), M-G-M; "King of Kings" (Cecil B. DeMille), Pathe ; "Disraeli" (Alfred E. More Records Universal claims an all-time standee record for "All Quiet on the Western Front," during its New York run at the Central, where, so company statis- ticians state, nearly 6,000 stood dur- ing entire performances to watch the war film which closes Sunday. Paid admissions, not including stan- dees, totalled 188,744, and this, too, "U" declares "constitutes an all-time record for any type of $2 theatrical attraction." Still another record is credited to the run in the number of perform- ances, which totaled 245 in the three months. "No other $2 attraction, it is confidently asserted bv Universal, ever »^ade such a record." Year's Shutdown Last at Warners Hollywood — Three months' shutdown of the Warner and First National studios from late September until December, will be the last annual closing of the plant, Motion Picture News has been informed. Here- after, production will be distributed over the entire season, according to plans. It has been the policy of the company to finish its new season schedule by November, and then hold operations to a minimum un- til January. During the lay-off period, only foreign language films will be made at the studios. a a Ziagy" Back in New York Whoopee" Opens in Sept. Eddie Cantor, who is starred, and Flor- enze Ziegfeld, will be on hand for the initial performance of "Whoopee," first under the Goldwyn-Ziegfeld alliance, which is tenta- tively set for the New York Rialto early in September. Ziegfeld arrived from the Coast this week and is en route to his St. Law- rence River camp with his family, return- ing shortly. Moe Mark on High Road to Recovery; Rests at Home Moe Mark, veteran showman affiliated with the Warner theatre department, is recovering: from a stroke suffered at the Sharkey-Schmelling fight in New York sev- eral months ago, Mark is confined to his home in White Plains and is reported do- ing nicely. "U" Plans Air Special Hollywood — Universal slates Lew Ayres and John Wray, two youngsters who had important roles in "All Quiet on the West- ern Front," will be featured in an air pic- ture to be directed by Howard Hawks, who is also author. New "U" Musical Chief Hollywood — Heinz Roemheld, pianist and composer, is new musical director at Uni- versal succeeding David Broekman. Green), Warners; "Hallelujah" (King Vidor). M-G-M; "Grass" (Cooper-Schoed- sack), Paramount; "All Quiet on the West- ern Front" (Lewis Milestone). Universal. INew Policy on Fox Production Is Set Bv W. R. Sheehan Hollywood — Deciding to strengthen the screen adaptation of "Up the River," a pri- son melodramatic comedy, Fox has delayed production for two weeks. Spencer Tracy, author of the book, is now at the studio assisting in the story revision for the screen version. John Ford will direct. Fox also has taken "Hot Numbers" off the current production schedule, with report that the story goes back to the scenario depart- ment for further strengthening before approval will be given to begin shooting. Sid- ney Lanfield was slated to direct "Hot Num- bers," a collegiate comedy, and Lanfield is now assigned to make "Stolen Thunder." The policy of delaying production for story revision and strengthening at Fox has been launched since the reorganization of the company, with local reports stating that Winnie Sheehan will not hereafter allow a pitcure to get under way until the quality of the particular picture is pretty well es- tablished in final script form. In this man- ner, company executives expect to greatly increase the quality of the Fox product for the coming season. Winfield R. Sheehan $1 Dues for Each Cent of Admission Scale, Plan Kansas City — New scale of dues for sub- sequent run theatres has been .adopted by the board of directors of the Kansas and western Missouri associations. Exhibitor owning subsequent run houses in all towns will be assessed $1 for each one cent of its admission scale. That is, theatres charging ten cents admission will pay $10 a year to the association; theatres charging 15 cents will be assessed $15 per year, and so on. A few weeks ago the association decided on entire revision of the scale of dues. Un- der the new plan, exhibitors owning one theatre in towns of 600 population or more, playing first or second run, will pay one- half cent per capita of the town to the as- sociation. Exhibitors owning one theatre in towns of less than 600 population will pay $1 per year. Chain houses will con- tinue to pay the original dues of one and one-half cent per capita. The membership drive of the association now is under way. Roth-Oakie Teamed Hollywood — Lillian Roth has been as- signed by Paramount to play the feminine lead opposite Jack Oakie in his next talker. a storv of navy life. Blues Win Another Fla. City Plant City, Ha. — Following a six weeks campaign voters here defeated a proposed ordinance to permit Sunday pictures. The count showed 323 against the proposition and onlv 197 in favor of it. 36 Motion Picture N e zv s August 9 , 193 0 Another Year for Roth as Director In Chief at B'klyn Murray Roth, director-in-chief at the Warner eastern studios for the last year, has extended his con- tract for an additional year. During his reg- ime a number of sub- jects have been launch- ed at his suggestion, including the Robert L. Ripley, the Snooze Reel and Famous Personali- ties series.. He also sponsored the policy of screen originals to re- place filming of vaude- Murra Roth Ville SkitS> Roth has written a number of Vitaphone Varieties and has di- rected most of the shorts made at the studio under his directorial leadership. Vitaphone to Make 52 "Celebrities" 1 Reelers Sam Sax and Murray Roth, producers of the Vitaphone Varieties at the Brooklyn Vitaphone studios, are preparing for the ad- dition of 52 "Celebreties," one reelers to their 1930-31 program. Stage or screen stars and other name per- sonalities of the radio or in the news of the day will be featured. Coliseum Manager Again Heads Seattle Censors Seattle — Seattle's new Board of Theatre Censors, appointed by Mayor Frank Ed- wards, former exhibitor, is again headed by Dave Himelhoch, manager of the local Coliseum theatre, Fox West Coast house. In place of the nine members of the board that have served for the last two years, there are only five members on the list just announced. In addition to Himelhoch, they include: Mrs. Donna McDonald, secretary of the Associated Clubs of the North End; Mrs. Rose Rulifson, clubwoman of West Seattle district ; Mrs. Helen Victor Zednick, promi- nent clubwoman and wife of a former state legislator ; and Peter J. DeClerque, local financier and former owner of the Society. Theatre here. Among the deposed members of the old board are Melvin G. Winstock, veteran film and theatre man of this territory, and Jack M. Lannon, president of Greater Features Exchanges, who has been ill for many months. Scott at Capital Washington — Nate Sauber, has resigned as manager of Universal exchange and has been succeeded by Harry Scott who comes from the Universal exchange in Detroit. Some years ago Scott was doing special work for Pathe in this territory. Sauber may become associated with Ad-Vance Trailer. The End Is Near San Francisco — The Dunning-Abbott meller, "Broadway," credited with starting the tidal wave of gangster- backstage-nightclub talker yarns that have been flooding the country for many months, is to find its way into Stanford University, where Harold Helvenston's campus players are re- hearsing with a view to fall presen- tation. National Service System Formed For Photophone Alignment of the nation into three divi- sions and the establishment of a number of district offices have been completed by RGA. Photophone, states Sydney E. Abel, general sales manager. These divisions, eastern, central and western, will function under respective direction of C. C. Aiken, head- quartering in New York ; O. V. Swisher, Chicago, and A. E. Jackson, Los Angeles. Supplementing district and branch offices previously maintained in a number of cen- trally located cities, each of the three newly created divisions will maintain district of- fices and fully equipped service stations as follows : eastern district — New York, Bos- ton, Philadelphia, Pittsburgh, Atlanta, Al- bany, and Montreal ; central district — Chi- cago, Minneapolis, Kansas City, Oklahoma City Denver, Dallas, Cincinnati, Cleveland and Detroit ; Western District — Los An- geles, San Francisco and Seattle. Repair stations will be established for major repairs in the three division centers and each of the 19 district offices will have completely-equipped stock rooms. Night service will be available until midnight at each district office. Night Baseball Latest Worry of Seattle Houses Seattle— With "Tom Thumb Golf" al- ready making heavy inroads upon the busi- ness at local motion picture houses, another competitor arrived in town this week. It was "Night Baseball." being inaugurated by the Seattle team in the Pacific Coast League. Reports from the ball ground fol- low ring the first three night games indicate that their gross revenue practically doubled when the switch was made. About 10,000 persons attended the opening game. Night games will continue for several weeks un- til the close of the current season. Rathbone in Stage Role Hollywood — Basil Rathbone has been signed by Universal to play the lead in "The Boudoir Diplomat." Mary Duncan has also been assigned in important role in this talker which Mai St. Clair will direct. Rathbone appeared in the stage version of the story which played in New York as "The Command to Love." Biggest Billing Is Claimed for "Hell's Angels" Outdoor billing which it is claimed, will top any showing in film history is being posted for the day and date runs of "Hell's Angels" at the Criterion and Gaiety, New York. Phil Di Angelis, veteran billposter, is in charge of the cam- paign, under direction of Wayne Pierson. Neon signs at the two theatres, it is claim- ed will cost $100,000, to be augmented by a showing which will cover a radius of 35 miles. Thirty men in 15 cars now are tour- ing the area in connec- tion with billings. An order placed with Phil Di Angelis General Outdoor calls for the posting of one hundred 84-sheets, twenty-five 56- sheets and three hundred 24's. A supple- mentary sniping order calls for fifty 84's,. one hundred fifty 24's ; five hundred 8- sheets, two thousand 3's, two thousand 2's,. two thousand l's and two thousand one- half sheet cards. Only the showing accorded "The Birth of a Nation" can rival the "Hell's Angels" billing according to Di Angelis, who has handled New York outdoor billing of that and practically every other film roadshow attraction. These include : "Quo Vadis," "Intolerance," "Hearts of the World," "Way Down East," "The Lost World," "The Big Parade," "The Covered Wagon," "Ten Commandments," "Old Ironsides," "Rough Riders," "The Hunchback of Notre Dame," "What Price Glory," "Journey's End," "All Quiet on the Western Front" and "Song of My Heart." New Optical Unit Said to Improve Sound in Theatre Claiming higher frequencies, greater vol- ume and a more true reproduction of sound, Tone-O-Graph is ready to market an op- tical unit which conveys the image of the exciter lamp filament to the sound track in what is described as a purely optical trail. The unit, it is claimed, gives a slit of light at the sound track of .0005 and has no chromatic or spherical aberration. The patents are declared to be owned by the Full Tone Process Company of Cleveland, which has licensed the Full Tone Reproduc- tion Company of Ohio for the use of these patents for sound-on-film reproduction. Tone-O-Graph, incidentally, is the new trade name for the North American Sound and Talking Picture Equipment Corp, Dave Bader Returns Dave Bader, personal representative ot Carl Laemmle, has returned to New York from Kurope, where he conferred with John Drinkwater, who is writing a biography of Carl Laemmle. Bader has collected a large part of the data for the Universal chief's life story. He is to go to the Coast next week. August 9 , 193 0 Motion Picture News 37 Crawford Steals The Show in L. A. Grossing $25,200 Los Angeles — "Our Blushing Brides," starring Joan Crawford, made more than the audience blush in this town. Managers of competitive houses were seen to grow red from ear-to-ear when they saw the lines jamming the Criterion lobby to see Joan. The fans paid $25,200 into the coffers of the Fox house, which closed the week on a 250% rating, a sensational intake and healthy business for any season. The weather was hot, with thousands de- serting town nightly for the beaches or other outdoor spots. Estimated takings : LOS ANGELES "SO THIS IS LONDON" (Fox) FOX CARTHAY CIRCLE— (1.650), 7th week, 7 days, twice daily, 75c to $1.50. Other attractions: Abe Lvman and band, Movietone news. Gross: $10,100. Rating: 85%. "OUR BLUSHING BRIDES" (M-G-M) FOX CRITERION— (1,652), 1st week, 7 days, 35c to 65c. Other attractions: Movietone news, comedy. Gross: $25,000. Rating: 250%. "WAY OUT WEST" (M-G-M) LOEW'S STATE— (2.418), 7 days. 35c to 65c. Other attractions: Fanchon and Marco "Modes" Idea, com- edy, Meglin Kiddies, Metrotone and Movietone news. Gross: $24,800. Rating: 92%. "MANSLAUGHTER" (Para.) PARAMOUNT— (3,596), 7 days, 35c to 65c. Other attractions: Comedy with Eddie Cantor, Paramount news, Oliver Wallace organ concert. Gross: $23,000. Rating: 93%. "SCARLET PAGES" (Warner Bros.) WARNER DOWNTOWN— (2,400), 1st week, 7 days, 35c to 65c. Other attractions: Larry Ceballos stage revue, news, Vitaphone varieties. Gross: $17,000. Rating: 110%. "RAFFLES" (U. A.) UNITED ARTISTS— (2,100), 2nd week, 9 days, 35c to 65c. Other attractions: Talkartoon, Musical short, news, Gaylord Carter organ concert. Gross: $15,500, (9 days). Rating: 95%. "INSIDE THE LINES" (RKO) RKO— (2,700), 7 days, 35c to 65c. Other attractions: RKO vaudeville, comedy, Pathe news. Gross: $11,500. Rating: 76%. "DIXIANA" (RKO) ORPHEUM— (2,750), 2nd week, 7 days, 35c to 65c. Other attractions: Humanette comedy, Pathe news. Gross: $11,000. Rating: 66%. HOLLYWOOD "HELL'S ANGELS" (Caddo) GRAUMAN'S CHINESE— (2,023), 10th week, 7 days, twice daily, 75c to $1.50. Other attractions: Sid Grau- man prologue, four Hunter Bros, (endurance flyers). Gross: $20,800. Rating: 126%. "JOURNEY'S END" (Tiffany) GRAUMAN'S EGYPTIAN— (1,800), 7 days, 35c to 65c. Other attractions: Comedy, Max Fisher's band. News. Gross: $5,100. Rating: 140%. "THE MATRIMONIAL BED" (Warner) WARNER HOLLYWOOD— (3,000), 1st week, 7 days, 35c to 65c. Other attractions: Larry Ceballos stage revue, Vitaphone varieties, news. Gross: $17,- 300. Rating: 125%. "SHADOW OF THE LAW" (Para.) PANTAGES HOLLYWOOD— (3,000), 7 days, 40c to 65c. Other attractions: Fanchon and Marco "Gems and Jams" Idea, news, comedy. Gross: $12,600. Rat- ing: 82%. Bargman Moves M. P. Lab. Ass'n Headquarters to '729' The Godfrey Building film center at 729 7th Ave., New York, is the new headquar- ters of the Motion Picture Laboratory Ass'n., of which S. L. Bargman is secre- tary and manager. Majority of important labs in the East are members of the or- ganization. Astoria Studio Expands Paramount will acquire on Sept. 1, a building and property adjoining its East- ern studio on Long Island, which will be utilized as storage and shop space. Closing French Deal Signing the contract which licenses Braunberger-Richebe, French produc- ing firm, to record talkers by the Western Electric system. This is the second French firm to secure a W. E. license, the first having been Cine Studio Continental. Braunberger- Richebe has a chain of French thea- tres, 13 of which are wired for W. E. reproduction. Child Film Study Slated for Nov. 19 Confab at Capital Survey of pictures and their effect upon* boys and girls 18 years or younger will be part of a report to be presented at the White House Conference on Child Health to be held Nov. 19 to 22 at Washington. The special study will be directed by Dr. Lee F. Hanmer, director of the department of research of the Russell Sage Foundation. Members of the committee, who will make the study and the functions assigned to them are : Mrs. Elizabeth R. Dessez, writer, "Extent of Industry" ; Wilton A. Barrett, of the National Board of Review, "Legal Status" ; Mrs. Thomas G. Winter, of the Association of Motion Picture Producers, "Public Relations"; Mrs. Mary Allen Ab- bott, professor of English, Teachers' Col- lege, Columbia University, "Attendance of Children" ; Mrs. Harriet H. Locher, former- ly of the Crandall Theatres, "Special Pro- grams for Children" ; Dr. Augustus O. Thomas, president of the World Federation of Education Association, 'Neighborhood Motion Picture House." Also Professor Howard Le Sourd, of Boston University, "Church Use of Motion Pictures" ; Colonel Roy W. Winton, of the Amateur Cinema League, "Amateur Picture Making and Showing"; Dr. Albert R. Love- joy, director, Cambridge School of the Drama, "Youth and the Theatre" ; Roy S. Woodbury, of the Children's Aid Society, "Attendance by Children," and Professor Frederick H. Koch, of the University of North Carolina, "Amateur Dramatics." Rose to Build in Canada Oshawa, Ont. — George Rose has com- pleted financing for erection of a $200,000 theatre in Oshawa. Construction starts in the autumn. Colman Pulls 54 Grand Into Rialto at N.Y. "Raffles," starring Ronald Colman, turned in a sensational performance at New York's Rialto, where, despite terrific heat, the gross rolled up to $54,600, the healthiest take for the week on the main stem. Majority of the big downtown stands were hit hard by old man Sol, Capitol, Par- amount and Roxy, each turning in grosses radically lower than seasonal par. The town is preparing to take it on the chin aplenty within two weeks when five $2 runs are opened, including two "Hell's Angels" shows, at the Criterion and Gaiety. Estimated takings : "BIG HOUSE" (M-G-M) ASTOR— (1,120), 50c, 75c, $1, $1.50, $2, 7 days. 7th week. Other attractions: Comedy, "College Hounds"; newsreel. Gross: $17,700; fair, considering terrific heat. "SINS OF THE CHILDREN" (M-G-M) CAPITOL— (4,700), 35c -50c -75c -$1.50, 7 days. Other attractions: Overture, Hearst Metrotone news, com- edy (Laurel & Hardy "Murder Case"); presentation ("Under Sea Ballet"). Gross: $66,823; house okay at this seasonal take. "ALL QUIET ON WESTERN FRONT" (U.) CENTRAL— (922), 50c-75c-$l-$1.50-$2.50, 7 days, 16th week. Other attractions: None. Gross: $13,592, a jump of two grand over last week and a splendid intake, considering; picture being pulled only to ac- commodate Roxy booking. "SHOOTING STRAIGHT" (Radio) GLOBE— (1,050), 35c-50c-75c, Other attractions: Pathe news, shorts, cartoon. Gross: $12,050; pretty good. "SAP FROM SYRACUSE" (Paramount) PARAMOUNT— (3,700), 40c-50c-65c-85c-$l, 7 days. Other attractions: Pathe Review, Paramount news, "Beside the Western Sea," Sportlight, comedy ("Noah's Lark"); Travel-talk ("India"); Jesse Crawford at the organ. Gross: $68,900, not near par, but a healthy seasonal figure. "RAFFLES" (U. A.) RIALTO— (1,904), 65c-85c, 3rd week, 7 days. Other attractions: Comedy ("Neighboring Neighbors") ; Lee .Morse, Paramount news, cartoon ("Barnacle Bill"). Gross: $54,600. Week's biggest sensation, building up heavy after two weeks. "MANSLAUGHTER" (Para.) RIVOLI— (2,103), 35c-65c-85c, 7 days. Other attrac- tions: Comedy ("Accidents Will Happen"); "New Rhythm," by orchestra; Paramount news. Gross: $36,700, too bad for this one; picture rates more, but weather slapped it hard; take nearly double last week s "GOOD INTENTIONS" (Fox) ROXY— (6,200), 50c-75c-$l-$1.50, 7 days. Other at- tractions: Fox Movietone, Hearst Metrotone, organ recital, overture ("Wagneriana, Pastel Ballet";; "Carnival of Venice," "Microphobia," "Prairie Echoes." Gross: $73,100, a flat performance. "DAWN PATROL" (F. N.) WINTER GARDEN— (1,493), 35c-50c-65c-$l, 7 days, 3rd week. Other attractions: Joe Frisco in "The Song Plugger" ; newsreel. Gross: $32,327, very healthy. "GOLDEN DAWN" (Warners) STRAND— (3,000), 35c-50c-60c-85c, 7 days. Other attractions: Comedies, "Ginsburg of Newburgh" and The Potters in "Out for Game" ; Pathe news, Sport- light, "Somewhere Out"; news. Gross: $18,881, ter- rible. Cutler-Hammer Acquires Reynolite from Reynolds Reynolite division of the Reynolds Spring Co., Jackson, Mich., now is the wholly owned subsidiary of Cutler-Hammer. The deal brings to the latter the line of bakelite flush plates, plural plugs, etc., molded by Reynolite. Decorator Dies Boston — Zachariah Mode, internationally known interior decorator whose work is seen in a number of Boston theatres as well as throughout New England, died suddenly at his home in the Dorchester district of Boston. 38 M <> I i o 11 P i c t it r e V e w s . I u g u s t o , 19 3 0 Vacations, Golf Harmless to B. 0. At Oklahoma City Oklahoma City — Business was fair all around. Warm, sultry weather and vaca- tion seasons for many sent large numbers of cash customers to the far-away spaces, and many were attending night baseball and miniature golf courses. "Bad One" (U. A.), with Dolores Del Rio, at the Criterion, grossed $5,200, rating 110%. "Richest Man in the World" knocked off $4,500 at the Capitol, and •'Numbered Men" (F. X.i, at the Liberty, did a like amount. "Love Racket" (F. N.), with Dorothy Mackail, only did four grand, while "Hot Curves" (Tiffany), at the Orpheum, only pulled down $3,000 for tour days. On Friday, a new Richmond in the field in the par excellent stellar Warner Brothers' Midwest theatre, with Richard Barthelmess in "Dawn Patrol," made its bow and bid for Oklahoma City theatrical patronage. The new theatre is housed in a $1,000,000 theatre-office building and the last word in theatre building. It should be able to make a dent on the row. Estimated takings : "LOVE RACKET" (F.N.) EMPRESS— (1,500), 25c-50c, 7 days. Other attrac- tions: I.loyd Hamilton in "Prize Puppies," Universal news. Gross: $4,000. Rating: 90%. "NUMBERED MEN" (F.N.) LIBERTY (1,800), 25c-50c, 7 days. Other attrac- tions: Fox news. Mickev Mouse in "Barnyard Bat- tles." Gross: $4,500. Rating: 957c. "BAD ONE" (U.A.) CRITERION— (2,000), 25c-50c, 7 days. Other at- tractions: Paramount news, "Jazz Preferred," "Hot Turkeys." Gross: $4,500. Rating: 110%. "RICHEST MAN IN THE WORLD" (M-G-M) CAPITOL (1.200), 25c-50c. 7 days. Other attrac- tions: Metrotone news, Our Gang in "Bear Shooters." Gross: $4,500. "HOT CURVES" (Tiffany) ORPHEUM— (1,500), 25c-50c, 4 days. Other attrac- tions: Kinogram news, RKO Vaude. Gross: $3,000. Hating: 90%. "VERY IDEA" (RKO) ORPHEUM (1,500), 25c-50c, 3 days. Other attrac- tions: Kinogram news, Fanchon and Marco's "Desert Idea." Gross: $2,800. Rating: 90%. 'S Fact Ottawa - A MOTION PICTURE NEWS sleuth asked the head usher at the Imperial the name of the cur- rent comedv and received the reply: "Mind Your Business." Both were jolted for the moment, but it was. 'Strictly Modern' Drops Pantages To 60% Intake Kansas City — Heading the list for the. week was M-G-M's "Raffles," at the Mid- land, which grossed $13,750, a 110% rating. Fox's "Good Intentions," at the Uptown. was rated at 105%, with a gross of $6,300. R-K-O's "Lawful Larceny," at the Main street, did average business on $15,000. The Pantages dropped to 60% on the week''- showing of First National's "Strictly Modern," taking in $5,700. At the New man, where the Paramount picture, "For the Defense," was played, the gross was $9,000 and the rating 100%. The Royal, with Universal's "Captain of the Guard," reported a rating of •>()%, or a $4,000 gross. Estimated takings: "RAFFLES" (M-G-M) MIDLAND (4,000), 25c 10c, 7 days, Other attrac- tions: Harry Langdon in "The Shrimp"; Sill > Sym- Raffles" Only Run to Hit Par At Cleveland ( Cleveland — The terrible and continued heat has so exhausted the general public that only the best pictures on view have had any sort of a break. "Raffles" did well enough during its second week at the Still- man to warrant holding it a third week. "Let Us Be Gay," the picture that came within a few dollars of breaking the Allen house record last week, packed both the Cameo and Park this week. A strong vaude- ville bill coupled with the picture, "Wild Company," drew well at the Palace, but other houses reported under average busi- ness. Matinees have been consistently good, probably because the cool first-run theatres offer relief from the sun, but the evenings have been decidedly off. Estimated takings : "RAFFLES" (U. A.) STILLMAN— (1.900), 7 davs, 40c-75c. Other attrac- tions: "Hot Dog." (M-G-M) ;"Jazz Rhythm," (Col- umbia, Silly Symphony); "Wizard's Apprentice," (United Artist)); Hearst Metrotone news. Gross: $15,000. Rating: 100%. "WAY OUT WEST" (M-G-M) ALLEN— (3,300), 7 days, 30c-60c. Other attractions: "Girl Shock." (M-G-M); "Second Hungarian Rliap- sody," (United Artist I: "Old Time Movies." (state right); Hearst Metrotone news, (M-G-M). Gross: $15,000. Rating: 83%. "SWEET MAMA" (F. N.) STATE— (3,400). 7 days. 30c-60c. Other attractions: "An Old Flame." (Columbia); "Chills and Fever," (Pathe): "Cotton Picking Time," (Fischer Film); Paramount news, Loew's Unit show, with Dave Schooler as m. c. Gross: $16,000. Rating: 80%. "WILD COMPANY" (Fox) RKO PALACE— (3,600), 7 days, 35c-75c. Other at- tractions: "Princess Lady Bug, "(Columbia) ; "Some Baby," (Pathe); Sportlight, (Pathe); Pathe news, vaudeville. Gross: about $21,500. Rating: 86'". "GOOD INTENTIONS" (Fox) RKO HIPPODROME— (4,500), 7 days, 35c-75c. Other attractions: "Stage Door Knights," (Columbia); "Peep .n the Deep." (RKO); Fox Movietone news. Gross: $15,800. Rating: 79%. "CRAZY THAT WAY" (Fox) KEITH'S EAST 105TH ST.— (2.200), 7 days. 25c- 50c. Other attractions: "Mind Your Business," (Pathe); Humanettes, (RKO): Sportlight. (Pathe); Pathe news, vaudeville. Gross: $11,000. Rating: 73' - phony, "Night"; Grantland Rice sportlight; Metro- tone news. Gross: $13,750. Rating: 110%. "LAWFUL LARCENY" (RKO) \l AIXSTREET— (3,067), 35c-60c, 7 days. Other at- tractions: Five acts vaude headlining Miss Kitty Doner. Gross: $15,000. Rating: 100%. "GOOD INTENTIONS" (Fox) UPTOWN (2,200), 25c- 50c, 7 days. Other attrac- tions: Pathe comedv, "America or Bust"; Voice ol Hollywood; Universal news. Gross: $6,300. Rating: LO ■, "STRICTLY MODERN" (F.N.) PANTAGES <-'. I"' i. 25c 50c, 7 davs. Other attrac- tions Pathe news. Felix the Cat. Gross: $5,700. Rat- ing: 60%. "FOR THE DEFENSE" (Para.) NEWMAN (2,000), 25c-60c, 7 days. Other attrac- tions: Paramount news. Rudy Yallco novelty. Won- ders of India ("The Love Temple"); "Neighborly Neighbors." Gross: $9,000. Rating: 100%, "CAPTAIN OF THE GUARDS" (Univ.) ROYAL (900), 25.- -50c, 7 days. Other attractions: Harrj Gribbon in "Swell People," Paramount news, Gross: $4,000. Rating: 90 '. Dressler-Moran, Iced Weather Is Big Balto Draw Baltimore — With the exception of one day, when it was terrifically hot and stickv, weather for this week here was temperate and pleasant, but rain is needed very badly. The refrigerated houses, however, again showed their superiority over fan-cooled theatres to draw patrons, and even though another first-run closed for the season, it did not seem to help much. The outstanding feature of the week was the enormous gross of $26,000 piled up at Loew's Stanley by Norma Shearer and Ma- rie Dressier in "Let Us Be Gay." This made the rating 149%. The public went for it plenty. Here was an admirable example of an excellent picture in a refrigerated house pulling capacity in the worst part of the summer. Not a dissenting comment about the picture, they all thought it great. At Loew's Century, another refrigerated house, the crowds were large for William Powell in "For the Defense," with "July Follies" starring the Arnaut Brothers on the same bill. Gross here was $21,300, rat- ing 101%. But at the third refrigerated theatre, Loew's Valencia, the patronage fell off somewhat, even though there was a first- run picture shown, Billie Dove in "Sweet- hearts and Wives," which did not register so well with the public. Too involved. Here is a case of a refrigerated house not pulling so well due to weak program. ( iross : $2.- 800. Rating: 80%. On Keith's program they booked Raynor Lehr and a small company to give an act which was presented in one with piano. Lehr spent 22 weeks with a large company in musical tab shows at the house at one time. But he did not seem to pull them in with his act this time. Poorly arranged. Three girl singers onlv did one number. Gross $5,000, with a rating of 62%. Estimated takings: "FOR THE DEFENSE" (Paramount) LOEW'S CENTURY— (3.221), 25c-60c, 6 days. Other attractions: Metrotone news, Pathe Audio Review. "Big Hearted," (Mack Sennett comedy); Western Electric film, Loew-Capitol revue ("July Follies") with Arnaut brothers; orchestra, organ. Gross: $21,- 300. Rating: 101',. "LET US BE GAY" (M-G-M) LOEW'S STANLEY— (3.654), 25c-60c, 6 days. Other attractions: Metrotone news. "Jazz Rhythm," (Col- umbia Krazy Kat cartoon); "The Flower Garden" (M-G-M Colortone revue): organ. Gross: $26,000. Rating: 149%. "SWEETHEARTS AND WIVES" (F. N.) LOEW'S VALENCIA— (1,500), 25c-35c, 6 days. Other attractions: Metrotone news, "Hawaiian Pine- apples" (cartoon), Pathe review. Gross: $2,800. Rat- ing: 80%. "THE UNHOLY THREE" (M-G-M) (Shown uptown at Parkway after one week at Loew's Stanlej downtown.) LOEW'S PARKWAY (1,092), 15c-35c, 6 days. (Mack Sennett Comedy); "Kangaroo Steak" (Tcrry- toon). Gross: $3,600. Rating: 82%. "THE BORDER LEGION" (Para.) WARNERS' METROPOLITAN (1.500), 15c-50c, 6 davs starting Saturday. Other attractions: "Two Fresh Eggs." (Pathe comedy) ; Vitaphone Variety, silent Kinograms, organ. Gross: $2,r00. Rating: 45%. "HOT CURVES" (Tiffany) KEITH'S (3.016). 25c- 50c, 6 days starting Friday. Other attractions: "Some Babies," (Pathe comedy); I'm In- cartoon, Pathe news: "The Rube," (Paramount act); Raynor Lehr in person with small company in varict> act, piano. Gross: $5,000. Rating: 6 "LAWFUL LARCENY" (Radio) NEW (1,600), 25c-50c, (> days. Other attractions: Fox Movietone news, "Streets of Mystery" (Van Huron- Pathe travel picture of India); "Hello Tele- vision," i Mark Sennett comedy). Gross: $5,000. Rat- ing : 9 A u (just 9 . 193 0 M o t i a u 1' i c t u r e A' e w s 39 'Romance,' 4Big House' Roll Up 155% at Frisco San Francisco — Six of the leading the- atres did 100% or over in the past week. Fox did high with "Romance," $40,000 gross and a 155% rating. In rating, Loew's Warfield did as much with "Big House," in its second week. Here the gross was $26,000. Big business was also done at the Or- pheum with "Dixiana." Here the gross was $10,000 and the rating 100%. This picture was very well advertised the first two days. The California had "Raffles" with a gross of $15,000, rating 105%. "The Dawn Pa- trol" played at the St. Francis to more than a full house after playing to a full house at the California. The rating was 106% and gross, $12,500. Estimated takings : "THE MEDICINE MAN" (Tiffany) DAVIES— (1,150), 35c-50c, 7 days. Other attractions: Universal news, novelties, music. Gross: $7,000. Rating: 95%. "QUEEN HIGH" (Paramount) PARAMOUNT— (2,700), 3Sc-50c-6Sc-$l, 7 days. Other attractions: Organ recital (Harry Gourfain), "Rhythmodists" with Ken Whitman and his Para- mounteers; Paramount news. Gross: $12,500. Rating: 105%. "RAFFLES" (U. A.) CALIFORNIA— (2,200), 35c-50c-65c-90c, 7 days. Other attractions: California orchestra, comedy ("Ra- dio Kisses"), Paramount news. Gross: $15,000. Rating: 1059! . "THE DAWN PATROL" (First National) ST. FRANCIS— (1,375), 35c-50c-90c, 7 days. Other attractions: Larie de Pries' band, Paul Ash, Jean Boyell comedy, novelty — Aesop's Fables, Paramount news. Gross: $12,500. 'Rating: 106%. "ROMANCE" (M-G-M) FOX— (5,000), 50c-65c-90c, 7 days. Other attractions: Walt Roesner conducting concert orchestra; Fanchon and Marco's "Cadet Ideas," Fox and Hearst news. Gross: $40,000. Rating: 155%.. "BIG HOUSE" (M-G-M) LOEW'S WARFIELD— (2,700), 50c-65c-90c, 2nd week. Other attractions: Music, scenic, "Vagabond Director," fashion reel, comedy, cartoon. Gross: $26,000. Rating: 155%. "DIXIANA" (Radio) ORPHEUM— (2,270), 35c-50c, 7 days. Other attrac- tions: Pathe news, comedy, music, R-K-O vaudeville. Gross: $10,000. Rating: 100%. "ONCE A GENTLEMAN" (Sono Art) GOLDEN GATE— (2,400), 30c-40c-50o, 7 days. Other attractions: Nine acts of vaudeville. Gross: $16,000. Rating : 95 ' , "THEY HAD TO SEE PARIS" (Fox) CASINO— (2,500), 25c-50c, 7 days. Other attractions: Aesop Fable, cartoon, "Vagabond Adventure," scenic, Fox Movietone news. Gross: $9,600. Rating: 91%. "DANCING SWEETIES" (Warner Bros.) EMBASSY— (1.400), 50c-65c-90c. 7 days. Other at- tractions: Spurt Novelty, Liborious Hauptman and his "Melody Artists," news. Gross: $8,500. Rating: Montreal Goes For "Holiday"; Pays $13,200 Montreal — There was a somewhat better showing in box office returns among first- run theatres during the past week with the Federal election campaign out of the way, cooler weather and more tourists, a fair improvement being noted all along the the- atre row. "Holiday," at the Palace, topped the list with $13,200 for the seven days. William Powell is proving more popular as indicated by $12,500 for "Shadow of the Law" at the Capitol, although Joseph Cherniavsky helped materially by appearing as guest conductor of the stage band. The theatres gave elec- Oh, Yeah! (Newspaper Headline) VIVIAN DUNCAN WEDS Becomes Bride of Nils Asther, Film Actress Winnie Cops Top Dough at Ottawa On $5,900 Take Ottawa. — Attractive features at the thea- tres and a return of confidence after the general elections in Canada brought good business to most theatres in Ottawa, during the week exhibitors admitting that receipts were satisfactory. Cooler weather afso help- ed. Outstanding were "Hold Everything" at the Regent; "Caught Short" at the Centre and "Free and Easy" at Keith's, all of which hit around 100%. It was largely comedy week in Ottawa attractions and the people seemed ready for laughs. "One Em- barrassing Night" was played up as a Brit- ish feature at the Imperial but failed to draw more than average. Weather : clear and slightly cooler. Estimated takings : "HOLD EVERYTHING" (Warners) REGENT— (1,225), 15c-60c, 6 days. Other attrac- tions: Fox Movietone news, Laurel and Hardy in "Hay Wire"; Mickey Mouse cartoon, orchestra. Gross: $5,900. Rating: 100%. "FREE AND EASY" (M-G-M) B. F. KEITH'S— (2,5%), 15c-50c, 3 days. Other at- tractions: Pathe news, "Hearts and Hoofs" (comedy). Gross: $4,500. Rating: 90%. "CAUGHT SHORT" (M-G-M) CENTRE— (1,200), 15c-50c, 6 days. Other attrac- tions: "The Voice of Hollywood," Negro spirituals reel. Gross: $3,750. Rating: 100%. "A NOTORIOUS AFFAIR" (First National) AVALON— (990), 25c-35c, 3 days. Other attrac- tions: Fox Movietone news, "Bitter Friends" (com- edy); Felix the Cat in "Cactus Kid." Gross: $900. Rating: 70%. "ONE EMBARRASSING NIGHT" (M-G-M) IMPERIAL— (1,200), 15c-50c, 6 days. Other at- tractions: Hearst Metrotone news. "Mind Your Busi- ness" (comedy). Gross: $2,600. Rating: 70%. "COURAGE" (Warners) KEITH'S— (2,596), 15c-50c, 3 days. Other attrac- tions: Universal news, "America or Bust" (comedy); "Cannibal Capers." Gross: $3,700. Rating: 75%. "TROOPERS THREE" (Tiffany) AVALON— (990), 25c-35c, 3 days. Other attractions: Fox Movietone news, "Her Borrowed Husband," (comedy); "Talking in the Air." Gross: $1,200. Rat- ing: 85%. tion returns on Monday night and this strengthened receipts somewhat, although many preferred to celebrate outside. Estimated takings : "HOLIDAY" (Pathe) PALACE— (2,600), 25c-99c. 7 days. Other attrac- tions: Fox Movietone news, cartoon song, "Streets of Mystery," two-reel comedy. Gross: $13,200. Rating: 85%. "SHADOW OF THE LAW" (Paramount) CAPITOL— (2,670), 40c-85c, 7 days. Other attrac- tions: Joseph Cherniavsky as guest conductor; Fox Movietone news; "La Chanson de Cabanon" (French song reel); "Hot Time in the Old Town Tonight" (cartoon); Charlie Chase in "Girl Shock." Gross: $12,500. Rating: 80« , . "CHEER UP AND SMILE" (Fox) LOEW'S— (3,000), 40c-90c, 7 days. Other attractions: Pathe news, Al. St. John comedy, Sanborn's Sym- phonies, five vaudeville acts. Gross: $12,100. Rating: 83%. "LOVIN' THE LADIES" (R-K-O) PRINCESS— (2,272), 25c-75c, 7 days. Other attrac- tions: "Fellow Students" (cdmedy); Mickey Mouse cartoon, "Desert Sunk"; Hearst Metrotone news; Universal Topics. Gross: $9,500. Rating: 85%. "HE KNEW WOMEN" (R-K-O) IMPERIAL— (1,650), 40c-85c, 7 days. Other attrac- tions: Six R-K-O acts. Paramount news, Universal news. Gross: $8,000. Rating: 83%. "TEMPTATION" (Columbia) AND "THE FIGHT- ING LEGION" (Universal) STRAND— (750), 25c-44c, 7 days. Other attractions: Pathe Review, cartoon comedy. Gross: $4,700. Rating: Quiet" Catches $20,000 in Run At Providence Providence — Phenomenal success of "All Quiet on the Western Front," at the RKO Albee proved the week's highlight, the war picture hitting $20,000 which comes close to being a record gross for this house. To give the film big play, vaude was yanked for the week. Picture is being held over for sec- ond week and there is every indication that it will be in for a run. On the hottest days of the week, when the mercury climbed to 95, "SRO" signs were flying high with no breeze. Estimated takings : "ALL QUIET ON THE WESTERN FRONT" (U.) RKO ALBEE— (2,300), 7 days, 25c-75c. Other at- tractions: "Golf Specialist." Vaude omitted. Gross: $20,000. Rating: 150%. "SHOOTING STRAIGHT" (RKO) RKO VICTORY— (1,600), 7 days, 15c-50c. Other attractions: "Boss's Orders." Pathe news. Gross: $7,000. Rating: 80%. "LOVE AMONG THE MILLIONAIRES" (Par.) PARAMOUNT— (2,300), 7 days, 15c-50c. Other at- tractions: "The Rube," "Fire Bug," "Accidents Will Happen," Joe Alexander's organlogue. Gross: $12,- 800. Rating: 90%. "ROMANCE" (M-G-M) i LOEW'S STATEV-(3,800), 15c-50c, 7 days. Other attractions: Screen Snapshots, Audio Revue, "Fast Work," Hearst Metrotone news, Maurice, guest or- ganist. Gross: $19,500. Rating: 95%. "PARAMOUNT ON PARADE" (Par.) MAJESTIC— (2,400), 15c-50c, 7 days. Other attrac- tions: "The Man Who Laughed Last," Pathe Audio Revue, Paramount news. Gross: $10,000. Rating: 90%. "Way Out West" Goes Over Big in Omaha; Hits 125% Omaha — A break in the weather last week boomed business in all houses, after the hottest July in history of town, with 12 days when mercury was above the cen- tury mark. Maximum was 108.6. A great all-around bill gave "Way Out West" (M-G-M) the big money for a 125% week. Gross was $11,775. Venita Gould headlined the vaudeville. Paramount, after several mediocre weeks, managed to get $8,800 with "Blushing- Brides" (M-G-M), otherwise 110%. "Hell's [sland" (Columbia), at the Orpheum, had powerful support in Ledova and Fred Light- ner to bring in $14,500, 100%. Booked for three days, "King of Jazz" (Universal) was kept at the State for the full week, piling up $4,350, which is a nor- mal seven days. Estimated takings : "WAY OUT WEST" (M-G-M) WORLD— (2,500) 25c-60c, 7 days. Other attractions: v'enita Gould, 4 Publix acts, Billy Meyers & band, Paramount news, shorts. Gross: $11,775. Rating: 125%. "BLUSHING BRIDES" (M-G-M) PARAMOUNT— (2,900), 25c-50c, 7 days. Other at- tractions: Paramount news, organ, comedv, novelty Gross: $8,800. Rating: 110%. "HELL'S ISLAND" (Col.) ORPHEUM— (3,000), 25c-60c, 7 days. Other attrac- tions: Ledova, Fred Lightner on four. act RKO bill. Pathe news, shorts. Gross: $14,500. Rating: 100%. "KING OF JAZZ" (Univ.) STATE— (1,200), 25c-40c, 7 days. Other attractions: Universal news, comedy, novelty. Gross: $4,350. Rat- ing: 100%. 40 Unexpected Laughs San Francisco — Someone with an eye for unexpected comedy arranged the spotlight on the California's orchestra. The spot was to light Bernard Katz, pianist, while he played the cadenzas in "Second Hungarian Rhapsody" with Larian's orchestra. The spot did its work, but it also cast Katz's silhouette against the curtain behind him. The curtain, not a flat one, turned the sil- houette into so grotesque a caricature of the pianist that the audience broke into a hearty guffaw. But Katz played bravely on, did so well, in fact, that he received an ovation at the finish. Wow of a Week At Portland; All Hit Over 100% Portland, Ore. — With slightly cooler weather the crowds flocked back to the first runs on Broadway and found it hard to choose among the excellent offerings. With splendid exploitation and demonstrating the excellent work of Holt and Graves in their Columbia offering, "Hell's Island," Ham- rick's Music Box annexed the highest gross with $15,475 and a rating of 145%. It was the opening of "Greater Movie Season," and a monster electrically lighted neon sign which crossed the full width of the street reading, " 'Hell's Angels' With Jack Holt and Ralph Graves," proved the season's best drawing card for the house. Following closely was Fox Broadway, featuring Billy Haines in "Way Out West," grossing $14,875 and 135% ; also with plenty of lobby atmosphere, and the usual strong F. & M. stage show. Estimated takings : "HELL'S ISLAND" (Columbia) HAMRICK'S MUSIC BOX— (1,835), 25c-50c, 7 days. Other attractions: Vitaphone acts, Fox Movietone news, Micky Mouse cartoon. Gross: $15,475. Rating: 145%. "WAY OUT WEST" (M-G-M) FOX BROADWAY— (1,912), 25c-60c, 7 days. Other attractions: Fanchon & Marco's "Seeing Double Idea," two Stroud boys as m. c.'s, Henry LeBel at Wurlitzer, Don Wilkins (final week), with Kenin's Band; Fox Movietone news. Gross: $14,875. Rating: 135%. "SAP FROM SYRACUSE" (Paramount) PARAMOUNT— (3,068), 25c-50c, 7 days, plus mid- night shows. Other attractions: Stage show, "Ryth- modix," with "Happy" Phil Lampkin and Para- mounteers, including Ted Leary ; Auriole Craven; Con Maine, organist. Gross: $13,785. Rating: 125%. "NIGHT WORK" (Pathe) RKO-ORPHEUM— (1,700), 25c-50c, 7 days. Other attractions: Billed as "Greater 1930-31 Show Season"; Rnxy Gang, Walter Walters, Roth & Shay. Gross: $12,650. Rating: 115%. "LOVE AMONG MILLIONAIRES" (Paramount) IUALTO— (1,700), 25c-50c. Other attractions: Foto- vil, "Bombay," "Goodby, Legs," Paramount news, morning broadcast over KXL with Maurie Harris. Gross: $12,350. Rating: 110';;,. Building New Exchange Albany — Paramount is to build a new film exchange lure to cost $50,000, and to be lo- cated on Broadway in the vicinity of several other exchanges. The building will be ready for occupancy in November. When Para- mount leaves its present building there will be but one film exchange left occupying quarters in the business center of Albany, all others being located on the Troy-Albany road near the city line. Motion Picture News "Sea Bat" at Chi Little House, Hits 175% High Spot August 9 , 19 3 0 Chicago — Loop grosses were off from their sensational paces of recent weeks dur- ing the seven-day period just closed, but respectable average figures prevailed in most spots. A few strong ones were also registered. "Dawn Patrol" (F. N.) was good for $35,400 (126%) in its opening week at McVickers. This figure makes it good for another week, but a third week looks doubt- ful, as they move from this house at the 25 grand mark. "Common Clay" (Fox), play- ing to adults only at the Roosevelt, ran in- to its second week with $24,600 (120%,). United Artists maintained its money stride with "Raffles" (U. A.), which took $27,- 500 (125%) in its first full week. The pic- ture opened niecly but sagged a little toward the close of the week, indicating its next week may be its last. Among the little houses, the Castle led with $4,900 (175%) for the first week of "Sea Bat" (M-G-M). The picture con- tinues. The Monroe witnessed its best week in some time with "White Cargo," the Hays banned production, playing to adults only. The Fox house doubled its custom- ary gross, taking $6,800 for a rating of 10*0%. The Orpheum, likewise, hit a good stride with the third Loop run of "All Quiet on the Western Front" (U.). Picture did $7,900 (105%). Weather: hot, then seasonal and fair. Estimated takings : "SEA BAT" (M-G-M) CASTLE— (300), 60c, 1st week. Other attractions: Univ. newsreel. Picture held for a second week. Gross: $4,900. Rating: 175%. "FOR THE DEFENSE" (Para.) CHICAGO— (3,940), 35c-85c, 7 days. Other attrac- tions: Comedy, newsreel, musical short, orchestra, stage show. Gross: $43,200. Rating: 90% "THE DAWN PATROL" (F. N.) McVICKERS— (2,284), 35c-85c, 1st week. Other at- tractions: Comedy, newsreel, novelty short. Gross: $35,400. Rating: 126%. ,„..,, "WHITE CARGO" (British) MONROE— (962), 25c-40c, 7 days. Other attrac- tions: 30 minutes newsreel, comedy. Gross: $6,800. Rating: 100%.et ^ ^ ^ (RJ <, M) ORIENTAL— (3,900), 35c-85c, 2nd week in Loop. Other attractions: Stage show, organ, comedy, news- reel, novelty short. Gross: $35,700. Rating: Sd/c. "ALL QUIET ON THE WESTERN FRONT" (U.) ORPHEUM— (762). 25c-50c, 7 days— 3d Loop run. Other attractions: 3 Vitaphone acts, newsreel. Gross: $8,000. Rating: 105%. "GOOD INTENTIONS" (Fox) PALACE— (2,509), 35c-85c, 7 days. Other attrac- tions: 5 acts vaudeville, newsreel, comedy. Gross: $19,200. Rating: 80%. "COMMON CLAY" (Fox) ROOSEVELT— (1,591), 35c-85c. 1st week. Other at- tractions: Comedv. musical short, newsreel. Gross: $24,600. Rating: 120%. "CHEER UP AND SMILE" (Fox) STATE-LAKE— (2,776). 35c-75c, 7 days. Other at- tractions: 5 acts vaudeville, cartoon, newsreel, Gross: $23,800. Rating: 90%. "RAFFLES" (U. A.) UNITED ARTISTS (1,700) 35c- S5c, 1st week. Other attractions: Comedy, musical short, newsreel. Gross: $27,500. Rating: 125';. "HELL'S ISLAND" (Col.) WOODS— (1,166). 35c-75c. last 7 days of 12-day run Other attractions: Comedy, newsreel, cartoon Replaced by "Rain or Shine" (Co!.), which opened big with an accompaniment of extra newspaper dis- play space. Gross: $9,300. Rating: 80%. Mix Charges Dropped Los Angeles — By payment of back taxes and penalties, Tom Mix has avoided trial on charges to defraud the Government of income tax. How Do You Mean That? Rockville Center — Owner, unexpect- edly called on European business, offers Colonial home, motion picture actress, South Shore Long Island, within ten minutes Long Beach, for rental, first time; design leading architect; living room, library, dining room, large screened porch; complete furnishings, good taste, silver, linen, china, glass . . . — From an adv. in the Times. We don't question your taste, but we'd really have to see her. — New Yorker. Recaptured Love" Rates 40% on $720 Des Moines — The hottest day in Iowa since 1918 was recorded here and business at local houses might have been expected to be the worst of the season, but it was not. "For the Defense" at the Paramount with good billing was successful in recording 175%. Joan Crawford stacked up a record of high popularity with 225% for "Our Blushing Brides." "Clancy in Wall Street" at the Orpheum with a band which especial- ly drew big crowds scored 120% in the larger house. The return of the heat, which was turned off for a couple of days, cut into the busi- ness at the end of the week. "Recaptured Love" hit a new low mark with 40%. Ma- tinees were away off and evenings but a few dollars better. Business at the Paramount was stimulated by the fact that the Des Moines, next door, is closed for redecorating. Estimated takings : "FOR THE DEFENSE" (Para.) PARAMOUNT— (1,700), 3 days, 25c, 35c, 60c. Other attractions: Paramount news, Bob Hamilton organ specialty, 4 acts of stage band vaud. Gross: $7,000. Rating: 175%. "OUR BLUSHING BRIDES" (M-G-M) PARAMOUNT— (1,700), 4 days, 25c, 35c, 60c. Other attractions: "U." news, Bob Hamilton organ number, Al Morey and stage band in stage show ("Hoop-La). Gross: $9,370. Rating: 225%. "CLANCY IN WALL STREET" (Capitol) ORPHEUM— (2,000), 4 days, 25c-50c. Other attrac- tions: RKO vaud. Pathe news. RKO comedy ("Mick- ey's Merrv Men). Gross: $4,980. Rating: 120%. "WOMEN EVERYWHERE" (Fox) ORPHEUM— (2,000), 3 days, 25c-50c. Other attrac- tions: RKO vaud., Pathe news, Pathe Fables. Gross: S'.iiM. Rating: 100%. "RECAPTURED LOVE" (F. N.) STRAND— (1,100), 20c. 30c, 4 days. Other attrac- tions: Para, news, Para, special ("Our Man Re- union"); Educ. comedv ("The Head Guy"). Gross: $720. Rating: 40%. "THE SAP" (Warner) STRAND— (1,100), 20c-30c, 4 days. Other attrac- tions: Pathe news, Para, comedy ("Dresden Dolls"); Columbia cartoon ("Felix the Cat"). Gross: $1,800. Rating: 100%. Hersholt Cast in Two Hollywood — Jean signed by Universa coming talkers for Creeps" and "East ing these Hersholt politan studios wher Kisses" and "East Productions. Hersholt, has been as- 1 to play in two forth- that studio, "The Cat Is West." Upon finish- will move to Metro- e he will appear in "Red of Asia" for Liberty August 9, 193 0 Motion Picture News 41 Richardson Aids Fox's "Philly"; Pulls $29,500 Philadelphia — Continuing hot weather kept business a little below average in most Philly houses, though Fox showed an ap- preciable jump above usual mark with per- sonal appearance of Frankie Richardson, local entertainer, now a Fox featured player. "Wild Company" was the film. Business here jumped to $29,500, $2,500 better than summer average and over $3,000 better than previous week. Mastbaum nosed just under usual mark with $39,000 for Clara Bow's "Love Among the Millionaires/' "Holiday" did $15,000 in four days at the Stanley to earn 100% rating. "Dawn Patrol" and "Big House" had good second weeks at the Boyd and Stanton, respectively. The Chestnut, Shubert house, remains dark after a summer run of "All Quiet on the Western Front." Rumors, however, in- dicate that this theatre will open in the fall on a picture policy. The Erlanger, legit house rented by R-K-O, has been dark since this company's lease expired three weeks ago. House will return to legit in the fall. Estimated takings : "LOVE AMONG THE MILLIONAIRES" (Para.) MASTBAUM— (4,800), 35c-50c-75c, 6 days. Other attractions: Esther Ralston in personal appearance; unit stage show (Publix), "Forward March," with Nina Olivette and Talent and Merritt; Fabien SeT- vitzky, guest conductor. Gross: $38,000. Rating: 95%. "WILD COMPANY" (Fox) FOX— (3,000), 40c-50c-75c, 6 days. Other attractions: Frank Richardson in person, Fanchon and Marco's "Peasant's Idea," Movietone news, orchestral inter- lude. Gross: $29,500. Rating: 110$ "HOLIDAY" (Pathe) STANLEY— (3,700), 35c-50c-75c, 4 days. Other at- tractions: Paramount news, Vitaphone comedy ("The Potters"). Gross: $15,000. Rating: 100%. "Romance," M-G-M, grossed $3,500 last two days of run. "DAWN PATROL" (First National) BOYD— (2,400), Other attractions: ing: 80%. 35c-50c-75c, 6 days, 2nd week. M-G-M news. Gross: $14,000. Rat- "MIDNIGHT MYSTERY" (R-K-O) EARLE— (2,000), 25c-65c, 6 days. ■ Other attrac- tions: Stage show, "Something Different" with Jay Mills m. c, Burns and Allen and Pasquali brothers headlining; M-G-M news. Gross: $18,000. Rating: 100%. "BIG HOUSE" (M-G-M) STANTON— (1,700), 25c-65c, 6 days. Other attrac- tions: Newsreel, Vitaphone Variety, Charlie Kerr's radio orchestra. Gross: $12,000. Rating: 105%. "OUR BLUSHING BRIDES" (M-G-M) KARLTON^I0c-50c, 6 days, (second run). Other attractions: Lloyd Hamilton comedy, news-reel. Gross: $6,000. Rating: 115%. McElwaine Returns to Coast After weeks of conferences at the home office in New York with the advertising and publicity department, Donn McElwaine, di- rector of advertising and publicity at the Pathe studios, has returned to Culver City. He made the trip by airplane. Italian Talker Premiered San Francisco — North Beach's Milano theatre is running "Alma Gaucha," the first Italian all-talker to be produced in Holly- wood. Before closing, a print will be shipped by plane to New York for showing there prior to its departure for Italy. 9,000 Radios Daily Within two weeks, the newly rejuv- enated RCA-Victor plant at Camden, N. J., will be geared to a daily turn- out of 9,000 radiolas, victrolas and ra- dios daily, merchandising through this unit, in addition to General Electric and Westinghouse. RCA-Victor recently added 7,000 to its employees' roster. 4 Boston Runs In Stiff Race For Top Spot Boston — "For the Defense" which moved along from the Metropolitan to the Publix Scollay Square continued to pull heavy re- ceipts which marked its Metropolitan ap- pearance, hitting 110% for $15,000. With the leading Publix house playing a Pathe feature, "Holiday," for a $34,000 gross, with both RKO houses showing Fox films and two Publix houses showing First National's "Dawn Patrol" day and date, the usual order of things was considerably mix- ed up. Both Fox features, "Double Cross l\oail>'* and "Wild Company" did good busi- ness with $18,000 and $22,500 respectively while "Dawn Patrol" rated 90%, which is well above the seasonal ratings in Boston. Both Loew houses rated 110% with "Our Blushing Brides" and "The Unholy Three." Weather : Fair and warm. Estimated takings : "HOLIDAY" (Pathe) METROPOLITAN— (4.350), 25c-60c, 7 days. Other attractions: Publix revue, "High Speed"; comedy, Paramount news, lounge dancing. Gross: $34,000. Rating: 110%. "DOUBLE CROSS ROADS" (Fox) KEITH-ALBEE— (2,500), 25c-60c, 7 days. Other at- tractions: Casa Loma orchestra, vaudeville, RKOlians, Pathe news. Gross: $18,000. Rating: 95%. "WILD COMPANY" (Fox) KKini- MEMORIAL— (2,800), 30c-65c, 7 days. Other attractions: comedy, Pathe review, Pathe news. Gross: $22,500. Rating: 100%. "OUR BLUSHING BRIDES" (M-G-M) LOEWS STATE— (3,700), 30c-50c, 7 days. Other attractions: Comedy, Hearst news. Gross: $21,000. Rating: 110%. "THE UNHOLY THREE" (M-G-M) LOEWS ORPHEUM (3,100), 25c-50c, 7 days. Other attractions: Vaudeville, comedy, Hearst news. Gross: $21,000. Rating: 110%. "FOR THE DEFENSE" (Para.) SI OLLAY SQUARE— (1,800), 25c-50c, 7 days. Other attracticns: Band show, vaudeville, comedy, Para- mount news. Gross: $15,000. Rating: 110%. "DAWN PATROL" (F. N.) (Playing day and date with Uptown) OLYMPIA— (2,5002, 25c-50c, 7 days. Other attrac- tions: Comedy, cartoon, Paramount news. Gross: $14,000. Rating: 90%. "DAWN PATROL" (F. N.) (Playing day and date with Olympia) UPTOWN— (2,000), 25c-60c, 7 days. Other attrac- tions: Cartoon, comedy, Paramount news. Gross: $11,000. Raring: 90%. Burke Resigns from U. A. Minneapolis — Tom Burke resigns as United Artists manager here about Aug. 20, and is expected to join Publix. Ford Sterling Is Latest To Join Christie Ranks Hollywood — Ford Sterling is the latest addition to the Christie ensemble of come- dians who will appear in the Christie- Educational comedies during the coming year. Sterling, one of the first film come- dians in the business, has appeared in in- numerable short reelers, and was under con- tract to Paramount for tw'o years as a feat- ured player in regulation productions. Bow, Swedes Don't Mix; Result: 60% Rating at Mpls. Minneapolis — Clara Bow and her "Love Among the Millionaires," at the Minnesota, did not make the box-office run in the big money class. A snappy stage- show saved the house from an out and out flop. The take was $22,000, which placed the house in a 60% rating. The State, showing "Swanson's Big Night Out," walked away with every other house in the Loop with the exception of the Century. Brendel is "aces" with the cash customers. The house grossed $19,000 or a rating of 110%. The Orpheum, show- ing "Floradora Girl," and featuring "Signor Friscoe" and his band as the vaude head- liner, took a 65% rating to a gross of $16,750. The Century, boosting "All Quiet on the Western Front," is doing land office busi- ness. The picture is playing its second week and has been over the hundred per cent mark both weeks. The house grossed $11,- 000, rating 120%. The Shubert closed its doors Friday after switching from the straight drama field to pictures. Their last picture, "Paradise Island," brought the house a gross of $4,000, rating 55%. The Lvric hit the hundred per cent mark with "Swing High." It grossed $3,000. The Aster tied the rating of the Lyric by shoot- ing "The Big Party" over to a take of $2,200. Weather was warm. Estimated takings : "LOVE AMONG THE MILLIONAIRES" (Para.) MINNESOTA— (4,025), 35c-45c-75c, 7 days, 7 shows daily. Other attractions: "Magic Melodies" (Publix stage show); "Neighborly Neighbors," comedy; Par- amount newsreel. Gross: $22,000. Rating: 60%. "ALL QUIET ON THE WESTERN FRONT" (Universal) (Second Week) CENTURY— (1,640), 50c-75c, 7 days, 6 shows daily. Other attractions: None. Gross: $11,000. Rating: 120', . "THE FLORADORA GIRL" (M-G-M) ORPHEUM— (2,900), 35c-50c-75c, 7 days 3 shows daily. Other attractions: "Signor Friscoe," heading four-act variety bill. Gross: $16,750. Rating: 65%. "SWANSON'S BIG NIGHT OUT" (Fox) STATE-(2,300), 25c-35c-60c, 7 days, 6 shows daily. Other attractions: "The Champs," comedy; "Glow Worm," Paramount featurette; news reel. Gross: $19,000. Rating: 11091 "PARADISE ISLAND" (Tiffany) SHUBERT— (1,5 50c-75c, 7 days, 6 shows daily. Other attracticns: None. Gross: $4,000. Rating: 55%. "SWING HIGH" (Pathe) LYRIC— (1,238), 15c-25c-40c, 7 days, 6 shows daily. Other attractions: News. Gross: $3,000. Rating: 100%. "THE BIG PARTY" (Fox) ASTER— (812), 15c-25c-30c, 7 days, 7 shows daily. Other attractions: Newsreel. Gross: $2,200. Rating: 100%,. New Warner House in Okla. City Pinches First RunRow Oklahoma City — The Mid-West, new Warner first-run and one of six houses con- trolled by the chain in Oklahoma City, has finished its first week. The house seats 1,800 and is Spanish in design and decoration. Fifteen hundred business men attended a private premiere the night before the public opening. Leto Hill, district manager for Warners, has the house under his general jurisdiction. The manager is John M. Schoeppel, former as- sistant manager of the Missouri Theatre in St. Louis. H. H. Niemeyer is now di- visional publicity manager, likewise coming from St. Louis, where he handled the Mis- souri. Hill was formerly manager of the Ambassador in the same city. 42 .1/ o t i o n P i c t u r e V e w s it q u s r 9 , 19 3 G 100,000 Amateurs in Television May Hold the Answer to Practical Use Constant Experiment Seen as Way to Unearth Facts That Scientists Miss One hundred thousand experimenters in the United States who now dabble in radio may he the ones to unearth the scientific farts which will make television practicable. In the opinion of Dr. E. F. W. Alex- anderson, internationally known inventor and General Electric engineer, this group will popularize long distance television. lie believes this country shortly will see a wave of activity in amateur television largely because commercial broadcasting has starved radio bugs of real interest in radio for the past several years. Alexander- son, in an article appearing in "Boy's Life," says he believes boys experimenting at work benches in attics and cellars all over the country have solved the problems that baf- fled scientists. According to C. Francis Jenkins, 20,000 amateurs are receiving radio motion pic- tures broadcast from station W3XK of Washington. Chicago, Passaic and Jersey City have their broadcasting stations, he is quoted as saying in the progress commit- tee's report of the Society of M. P. Engin- eers. The latest section of the report which is being published in full in Motion Picture News deals with the applications of motion pictures outside of the entertainment field. The text : Sound motion pictures began to be used for non-theatrical purposes during 1929. The Hotchkiss School in Lakeville, Conn., was re- ported according to Lewin,241 to be the first school to have sound reproduction facilities in- stalled. He also reported that an experimental program of sound pictures was planned for a Newark, N. J., public school in April or May, 1930. A film entitled 'Administration Depart- ments of the Federal Government" was selected for projection,. This film included voice and picture records of the President of the United States. Lewin gave a list of 18 industrial and educational sound pictures. A description was published of a sound film on vocational guid- ance made by Kitson of Columbia University. -1- Announcement of plans was made of the U. S. Department of Agriculture for recording such events as the National Dairy Show in sound.243 A sound newsreel was made of the wireless reception of the news of Admiral Byrd's flight over the South Pole.244 More than 1000 feet of motion pictures were reported to have been made of the polar regions during this flight. The first transcontinental use of a sound mo- tion picture as a substitute for the presence of the actual person is stated to be the address made by Hon. R. L. Wilbur, U. S. Secretary of the Interior, in May, 1929, at the Muybridge Celebration at Stanford University. It was shown with portable equipment.213 A more extensive application of this public address idea was made in January, 1930, when a corpora- tion president spoke in eleven different cities on the same evening at the annual president's din- ner, through the medium of the sound pic- ture.246 Future students in universities may be able to see as well as hear some of the world's lead- ing scientists which should serve to enhance their interest in the investigations of such men. Sound films were made of lecture demonstra- tions by Sir Oliver Lodge, Sir Ernest Ruther- ford, Sir William Bragg, well-known English scientists, and of Dr. Irving Langmuir of the Research Staff of the General Electric Com- pany.-17 A series of sound motion pictures relating to business conditions has been planned by Har- vard University on the subjects — "Regions of the United States," and "Commerce and In- dustry."248 Confessions of the defendants in burglary and murder trials** were recorded in Phila- delphia as a part of an experimental investiga- tion on the value of the sound motion picture in criminal court practice.249 It was reported that a bureau is to be established for making sound pictures of prisoners so as to have records of their voices, gestures and mannerisms. A simi- lar bureau has been established in Paris by the Surete Generale.250 Films in Universities The cultural course, "Introduction to the Photoplay," established in 1928 at the Univer- sity of Southern California, has been continued and has also been adopted by Stanford Univer- sity and the University of Iowa.231 Courses on technical and scientific cinematography were begun at the Vienna Technische Hochschule under Dr. P. Schrott and a three year course has been established in Berlin.252 Santini253 stated that there are over 5000 projectors being used for showing educational films in Italian schools. A resume of the uses made of class- room films as an aid to teaching has been pub- lished by McClusky.254 According to Wal- ters,235 increased interest, as well as a better understanding of processes, resulted from show- ing industrial films as a part of the work of chemistry classes in an Oklahoma high school. Thirty-two new films for classroom use have been released since October, 1929, by a corpora- tion organized for the production of such films. A total of over ninety films have been prepared. A motion picture conference held in New York between leaders of the industry and civic, educational, religious, and social service organ- izations, resulted in a better understanding of the relationship between the industry and the public.25'' Educators have urged that the best photoplays should be preserved and revised for visual education after they have served their entertainment purposes.257 A Dutch society for the preservation of motion picture records of the history of the Netherlands was organized in 1919 and has collected more than 10O0 films during the decade.258 Medical Films, Radiography, and Fhotomicrography Included in a group of motion pictures shown at the 1929 fall convention of the Amer- ican College of Surgeons were four sound pic- tures, three of which were recorded addresses accompanying diagrammatic pictures, while the fourth represented an obstetrical operation ac- companied by dialog.259 The operation was performed by Dr. Del.ee, well-known Chicago obstetrician, and the dialog was synchronized with the film by a crew of Fox cameramen.* 1 )r. DeLee has an elaborate laboratory for mo- tion picture photography in the Lying-in Hos- pital in Chicago. It is also equipped with an animation department -'" Sound films have been made for the Los Angeles County Health Department by Hearst- Mi trotone cameramen to encourage greater interest in public health.2'11 Motion pictures of living cells of bodj tissues were made by Rosen- berger, working with Carrel at the Rockefeller Institute, and shown at the Thirteenth Intcr- 20,000 Now Listen to Films Via Radio Station, S.M.P.E. Report Points Out national Physiologists Congress in 1929. Stud- ies requiring days of observation were shown to an audience in half an hour.2'12 Roon263 pre- dicts that voice recording of wills, testimony at trials, property sales, etc., will make records of greater value and accuracy than written rec- ords. Eifteen medical films have been prepared in a program under the auspices of the Ameri- can College of Surgeons, the M. P. Prod, and Dist. of America, and the Eastman Kodak com- pany. Subjects made during 1929 deal with acute appendicitis, obstetrics, vestibular function and, development of the rabbit's ovum. The last named picture was made by Dr. W. H. Lewis of the Carnegie Institute of Embryology in Baltimore and represents a beautiful example of photomicrography. Umbehr2'14 has published an historical sur- vey of attempts made to produce X-ray motion pictures. A method used by Ruggles is con- sidered by another writer to be very promising. The X-ray tube is turned on and off every twenty-fifth of a second in place of using a shutter.2'13 Studies of movements of the heart may be made by roentgenographing the heart through a series of parallel slits in a lead screen upon a film moving slowly past the slits.266 Rosenberger2'17 published a brief description of a method for attaching the Eyemo camera to a microscope. An automatic micro-cinematographic apparatus mounted on a heavy rigid support has been described by Coissac.268 Storch of Vienna made ultra- rapid motion analysis studies of microorganisms using an Askania high frequency camera. To reduce vibration effect, the camera was attached horizontally to the wall but the microscope may be used either in a horizontal or vertical posi- tion. (Fig. 4.) Exposures mostly over 100 per second were used, focussing was done with a green filter interposed, and the arc current reduced to 5 amperes so as to minimize heating effects on the delicate organisms. Canti of London filmed the growth of normal and of cancer cells. 2fi,J Franc ois-Franck and collaborators made motion picture studies of white blood cells in vitro and of the embryonic development of the sea urchin.270 Telephotography and Television The general public may deposit ordinary mes- sages in postal boxes conveniently located in three leading French cities for transmission by telephotography as part of a service begun in France during 1°29.271 The industry is alive to the possibilities of television and further progress has been made which, though rather slow, is encouraging. Three producers have included reservation o\ television rights in their contracts.27- A demon- stration of the RCA Kerr cell principle appa- ratus was given at Proctor's 58th Street in New York in January. Jenkins27-1 gave a sum- mary of progress In his method at the last meeting of the Society held in October, 1929. According to his estimates about 20,000 ama- teurs are receiving radio movies which are broadcast from station \Y3\K. Washington. Other new television stations are WENR, Chicago, operated by the Great Lakes Broad- casting Company,*74 and \Y2XCR, Jersey City, and \Y2\CD. Passaic The last two named stations synchronize radio with the pictures and. though the images were said to be hazy, the lip movements arc stated to be discernible witli the sound.273 \ painted rectangle was August 9 , 19 3 0 Motion Picture News 42a transmitted by short waves in February from station YY2XAF, Schenectady, to Sydney, Australia, and rebroadcast back again by sta- tion VK2ME in an elapsed time of one-eighth second.276 A new cathode ray type of receiver giving a picture 4 inches by 5 inches has been de- scribed by Zworykin.277 The method eliminates the high frequency motor previously necessary for synchronization, together with its power amplifier. No moving parts are used. A fluorescent screen aids the eye's persistence of vision and makes possible a reduction of the number of images per second without noticeable flicker. The transmitter is a modified motion picture projector with means for horizontal scanning. The selection of standards for radio tele- vision has been discussed, including picture pro- portions, number of scanning elements, number of pictures per second, scanning method and direction, and phase of current.278 In the Telefunken system of television being developed in Germany, a combination of a mirror wheel for illuminating the subject and a photo-electric cell are used for sending, and a Kerr cell, together with a rotating mirror wheel, for receiving.'270 A French patent . covering one phase of this process has been issued. General Recording A camera capable of taking 40,(X)0 pictures per second by means of a drum having 180 mirrors, revolving 225 times per second, was exhibited in 1929 at a Scientific Congress in Tokyo. The camera was designed by the Institute for Physical Research of the Uni- versity of Tokyo.28" Cranz and Schardin-S| described a method for photographing a series of pictures of rapid action on a stationary piece of film, the time between successive pic- tures being variable from 0.1 to 0.000003 second. Lawrence and Dunning of the Uni- versity of California have been studying the characteristics of the high voltage spark by means of a camera which has a shutter speed equivalent to the taking of 250,000 pictures per second. A 20,000 voll spark lasting 0.00001 second was found to be nearly 50 per cent hotter than the sun. Cinematographic methods were used to time the high speed Schneider Cup airplane races held at Calshot, England, in the fall of 1929. A motion picture camera made pictures of the plane as it crossed the start and finish line and also recorded simultaneously the. face of two calibrated Veeder counters which were actuated by a tuning fork vibrating 10 times per se< niid.282 A machine gun motion picture camera makes 300 exposures per second, and by means of a network of lines covering the image, it is possible to make a number of calcu- lations of value to the designer of airplanes.283 A company has been formed in Paris to pub- lish on cinematographic films, reproductions, page by page, of manuscripts, rare books, etc.. with the necessary illustrations. Application for a patent covering this principle has been made.284 A device known as a photographic accelerometer was attached as a tilth wheel to the running board of an automobile and, by means of suitable disks and a motion picture camera, records were made of the distance travelled per second.285 A patent for an apparatus for making motion pictures of a moving object (such as an oil well rope, to detect wear) has been granted.286 Color Cinematography As noted earlier in this report, the use of motion pictures in color has continued to expand and a number of new processes have appeared, although technical descriptions of them are rather meager. The new Technicolor laboratory in Hollywood has been completed and is stated to have a daily capacity of 47,000 feet of finished color film. Daily rushes are to be developed and printed in color on one side only, whereas double-coated film has been used in the past.287 An estimate has been made that Versatile Mansfield, O.— Harry W. ("Tim") Roberts, old-time exhibitor, and for- mer Madison theatre manager here, proves that he does not have a single- track mind. He has gone literary. Lo- cated temporarily in McKeesport, Pa., Roberts has written a highly interest- ing symposium on the present theatri- cal and movie situation, baring certain facts with which the dear public have not heretofore been familiar. 15 per cent of all pictures made in 1930 will be in color. The first German all-color sound picture, The Nun of Heiligenworth, produced by Detofa of Berlin, is scheduled for release in May, 1930. 288 Color sequences by the Horst three- color process are to be included in releases by the British Instructional Films Ltd. in the spring of 1930.289. Newsreels made by a new color process were released by Pathe in March, 1930. The process is claimed to be equally as rapid in production as black and white prints and avoids the use of filters and prisms. Pictures of the New Orleans March Gras floats were made and shown the following week in New York.2;'° A recording photometer or color analyzer has been designed for the measurement of color values in sets, thus per- mitting more accurate control of illumination.201 A general summary of the principles and processes of color photography has been pub- lished by Matthews292 which includes an extensive bibliography of all books and articles published on the subject between 1925 and 1930. In the Herault Trichome process, three- color component negatives are exposed in rapid succession by means of a rotating sector wheel ; for the positive, a similar projecting device is used.293 According to the scheme devised 1>> a Boston inventor, prints from a color com- ponent negative exposed with the aid of a rotating sector wheel, are projected onto a special metal screen built up of four separate sections, each one being displaced slightly in front of the other and. except for the bottom one. perforated with holes. The outer screen is blue, the second yellow, the third red, and tlie base screen azure blue. Stereoscopic effects and undistorted side views are claimed-'" Patents on three-color additive processes295 described improvements in methods for utilizing color screens, objectives for superposing mul- tiple images during projection, and a four-color method for exposing the four images on one frame with suitable projection facilities for registration on the screen. A company is reported to have been organized in Switzerland for the exploitation of a color motion picture process using film coated on a lenticulated support. Patents related to lenticulated films296 are concerned chiefly with methods of printing such films and with equipment for embossing the film support. Naumann297 has given a description of the illuminating equipment and other apparatus used by the Busch two-color additive process for medical cinematography. The film runs horizontally through the camera gate and the images, one-half standard size, are registered lengthwise along the film, one above the other, in such a way as to occupy one frame. Color in Medical Films In the Raycol two-color additive process demonstrated in England, light enters the camera and is divided into two parts by means of a beam splitter. It i's then caused, by a system of rhomboids, to form two images one- quarter normal size in opposite quarters of the frame on standard size film, one through an orange filter, and the other through a blue- green filter. A twin lens projector with the anpropriate filters over the lens superimposes the two positive images on the screen.208 Several patents2''''1 disclosing features of two- color additive processes have appeared, con- cerned with exposure and projector mechanism, the production of stereoscopic effects and the positioning of the image pairs on the film, and other features. Arc lights equipped with "silencers" are stated to be in use again for the production of Technicolor features, of which one hundred are scheduled for 1930. Cameras for this process are being manufactured at a cost of $14,000 and in April, 1930, about fifty cameras were stated to be available.300 A new film is reported to have been adopted for the Multicolor process which permits exposures on a black and white base.301 In the Colorcraft process, although a beam splitter optical system was originally employed, early in 1930 the color separation negatives were being made by running two negative films, emulsion to emulsion, through the camera. Specially hardened double coated positive stock was utilized in making the positive records on which the color records were produced as dye images. Vague descriptions have been published of two other processes known as Photocolor and Harris color, respectively. The former pur- ports to be a two-color process using dyed images on double coated film ;302 the latter is stated to be a three-color process using a single emulsion film for printing.303 The Sirius color process announced in Ger- many in 1929 produces the red and green exposures on alternate frames by means of a beam splitter and the prints are made on oppo- site sides of a double coated film, both sides being dyed simultaneously in the production of the color image.301 The process was demon- strated in London early in 1930. A considerable number of patents for sub- tractive color motion picture processes appeared during the past six months.305 References a'° Adam, M. Filmtechnick, 5 (Jan. 5, 20, 19.29), pp. I.! and 31. 2,1 Lewin, \V.: Ed. Screen, 9 (Feb.. 1930), p. 41. -'- Ed. Screen, 8 (Dec, 1929), p. 295. 1 Ed. Screen, 8 (June, 1929), p, 188. a» Ex. Herald- World, 40 (Dec. 7, 1929), p. 14. ''"• Ann. Report. Acad. Mot. Pict. Arts and Sci- ences, Hollywood, Cal. (1929), p. 9. -" Ex. Daily Review and Motion Pict. Today. 27 (Jan. 25, 1930), p. 4. -,: Ex. Daily Review and Mot. Pict. Today, 27 (Jan. 11, 18. 1930), pp. 14 and 12. 248 Mot. Pict., 5 (Dec. 1, 1929), p. 2. -'" Ex. Herald-World, 97 (Dec. 7,, 1929), p. 32; also Ed. Screen, 8 (Dec, 1929), p. 298. 2r.o Reports Mot. Pict. Div. U. S. Dept. Commerce (Mar. 12, 1930). -•"•' Bull. Acad. Mot. Pict. Arts and Sci.. No. 29 (Feb. 27, 1930). - '"■-( iuiitlu T. \V: Filmtechnik, 5 (June 8, 1929), p. 240. -,: Santini. (i.: Internat. Rev. Ed. Cinemat., 1 (July, 1929), p. 26. -■'■' McClusky, F. D. : Ed. Screen. 8 (Nov. -Dec., 1929), pp. 260 and 297. ' Waiters, O.: J. Chem. Ed., 6 (Oct., 1929). p. 1736. -'•" Ed. Screen, 8 (Nov., 1929), p. 265. Mot. Pict. 5 (Nov., 1929). p. 1. Reports Mot. Pict. Div. U. S. Dept. Commerce (Feb. 5. 1930). 260 Ex. Herald-World, 97, Sect. 1 (Oct. 26. 1929), p. 26. -'" Amer. Cinemat., 10 (Dec, 1929), p. 46. -" Sierks, T. H. : Amer. Cinemat.. Ill (Dec, 1929), p. 13. 202 Ed. Screen. 8 (Nov.. 1929), p. 265. L" Roon, H.: Kinotechnik. 11 (Aug. 20, 1929). p. 430. -'•' Umbehr, H.: Filmtechnik, 5 dune 18, 1929), p. 249. 2'" Photo-Era, 63 (Nov.. 1929). p. 277. "''''' Stutnpf, P.: Fortschr. a. d. Gebiete d. Roent., 40 (Nov., 1929). p. 798. -,;; Rosenberger, H.: Amer. Cinemat., 10 (Mar.. 1930), p. 37. -"* Coissac, ti. M.: Cineopse, 12 (Tan.. 1930). p. 47. -'■" Ed. Screen, 8 (June, 1929), p. 170. 270 Bull, soc franc, phot., 16 (Feb., 1929). pp. 39 and 41. ^ Neblett, C. P..: Photo-Era. 62 (June, 1929), p. 331. 272 Chicago Tribune (Feb. 2, 1930), p. 1. 273 Jenkins, C. F. : J. Soc. Mot. Pict. Ens., 14 (Mar.. 1930), p. 344. 271 Rochester Sunday American (Oct. 31, 1929). . 27:' Ex. Dailv Review and Mot. Pict. Today, 27 ( Ian. 18. 1930), p. 1. 270 Ex. Herald-World, 98 (Mar. 1, 1930), p. 47. 277 Zworykin, V.: Project. Eng., 1 (Dec, 1929), p. 18. {Continued on page 42-B) 421) Motion Picture News August 9 , 1930 Paramount Victor In Suit to Block Use of Its Name Seattle — After many weeks of litigation in the courts, the Seattle Theatre Corpora- tion, a subsidiary of the Paramount-Publix organization, has finally won the privilege of calling its de luxe house in this city the "Paramount." When the name was first attached to the house a few months ago, in the nation-wide move by Publix to name its key house in each city "Paramount," an injunction against the local company was obtained by William Code, an exhibitor of this city who has operated a small suburban theatre un- der the name of "Paramount" for about ten years. He also sued for $5,000 damages. Pending the outcome of the suit, the local house was named the "Seattle Paramount," merely adding the word "Paramount" to the former name. Now the local court decides that "Paramount" on a first run downtown theatre in Seattle conflicts in no waj with the same name on an outlying suburban theatre, nor has the latter house been dam- aged to any financial extent by the coming of another house of the same name. 44 King of Jazz" Suit Settled Out of Court Attorneys for King of Jazz and His Or- chestras, Inc., and Universal have amicably adjusted the suit brought by the former on account of the use of the title "King of Jazz" for Whiteman's picture. The settle- ment, said to be a friendly one, did not in- volve cash payment; Universal recognizing the right of Frank Graves, president of the orchestra unit, to use the title as he has heretofore, while Graves will not raise ob- jection to use by Universal. Sono Art Puts Over Nat'l Plugs for "Reno" National advertising campaigns in con- junction with Lux soap, Ampico pianos, New Mode hosiery, I. Miller shoes, Ameri- can Morocco Case, Ullman Silver Frames and Macauley Book Publishers, have been arranged for "Reno" bv Sono Art-World Wide. The picture, marking return to films of Ruth Roland, will be released late this month. Slote, Eastman Mgr., Passes Rochester — Robert M. Slote, manager of the Eastman, largest Publix house in Ro- chester, died at his home in Cumberland, Ml., where he had gone after an operation. He was 43 years old and hailed as one of the most successful managers in the local field. He had returned to work after his operation, but found it necessary to go home for a rest. He is survived by his wife. The funeral was held in Wechawken, N. J. "Lab" Suit Filed Cinema Patents Co., has filed suit for ac- counting and triple damages against Du- \ri (''11111 Laboratories charging infringe- ment i-( patents. 150 Tons of Silver for Films Washington — The picture industry, and allied photographic fields consume in excess of 150 tons of silver annual- ly, according to Dr. Burt H. Carroll, of the Dept. of Commerce, Bureau of Standards. In all but »ne of the ma- jor nrocesses, sound as well as pic- ture is produced by photographic means in which silver is used. Sources Used in S. M. P. E. Progress Fall Report (Continued from page 42-A) 278 Proc. Inst. Rad. Eng., 17 (Sept., 19291. p. 1584. 279 Filmtechnik, 5 (June 22, 1929), p. 274; Fr. Pat. 654,018. 280 Sci. ind. phot., 2nd Series. 1 (Apr., 1930). p. 160. 281 Cranz, C. and Schardin. H.: Z. Physik, 56 (July, 1929), p. 147. 282 Nature, 124 (Aug. 31, 1929), p. 338. 283 McKay, H. C. : Photo-Era, 63 (Tuly, 1929). p. 58. 284 Clerc, L. P.: Brit. J. Phot., 76 (Nov. 15, 1929), p. 681; Brit. Pat. 316,668. 28rj Camera, Philadelphia, 39 (Oct., 1929), p. 227. 286 Ger. Pat. 472,028. 2ST Ex. Herald-World, 97 (Dec. 21, 1929), p. 40; also Film Daily, 51 (Jan. 8. 1930), p. 1; and MOTTOIM PICTURE NEWS, 41 (Feb. 8, 1930), p. 69. 288 MOTION PICTURE NEWS, 41 (Apr. 19. 1929), p. 39. 289 Reports Mot. Pict. Div. U. S. Dept. Coram. (Feb. 18, 1930). 290 Film Daily, 51 (Mar. 31, 1930). p. 1. 291 Peck. W. H.: Film Daily, 52 (Mar. 6, 1930), p. 19. 292 Matthews, G. E.: Amer. Cinemat., 10 (Jan., Feb., 1930), pp. 3 and 12. 293 Rodde, M.: Bull. soc. franc, phot., 15 (Mar., 1928), p. 80. 21,4 Photo-Era, 63 (Aug., Sept., 1929), pp. 103 and 162. 29" U. S. Pats. 1,717,404; 1,717.405; 1.730,712; 1,732.432; 1,735.108; Brit. Pats. 310,533; 314,546; 316,236; Fr. Pats. 33.167 (add. 619,904); 651,196; 651,355. 200 IT. S. Pats. 1,721,244; 1,729.922; 1,730.942; Canad. Pat. 293,857; Brit. Pats. 310,320; 314,995; 317,051; 317,- 060: Fr. Pats. 641.870; 650,093; 654,243; 667,332. -'■'' Xaurnann. H. : Phot. Korr., 65 (Apr.. 1929), p. 177: also Egrot, L. G.: Kinemat. Weekly, 152 (Nov. 7, 1929), p. 52. 208 Egrot, L. G.: Kinemat. Weekly, 152 (Oct. 10, 1929), p. 63. ■» U. S. Pat. 1,728,426; Brit. Pats. 312.248; 316,141; 319,194; 319,195; Fr. Pats. 658.984; Ger. Pats. 466,302; 471,508; 475,982; 479,755; 481,301: 484,900. 300 Ex. Herald-World, 97 (Nov. 6, 1929), p. 36; also MOTION PICTURE NEWS. 40 (Oct. 5, 1929), p. 1196; Film Daily, 52 (Apr. 22, 1930), p. 1. '" Amer. Cinemat., 10 (Dec. 1929). p, 9. 302 Ex. Herald-World, 96 (Aug. 3, 1929), p. 48. 303 Ex. Herald-World, 98 (Feb. 1. 1930), p. 21. 304 Licht Bild Bulme. 22 (Aug. 17, 1929), p. 14. '"• U. S. Pats. 1,734,476; 1,735.142; 1,735,810; 1,735,811; 1 735,812; 1.735,813; 1,736.554: 1,736.555; 1,736,557; 1.736.- 826: Canad. Pats. 291.636; Rrit. I'ats. 316,338; 316,339; 316 367; 316.388; 317,909; 319.779; 319,924. Ger. Pats. 472,502; 473,623; 477,878; 482,166; 483,674; 484,009; 484,306. "Legit" Circuit for N. Y. Under Way in September A "legit" circuit in New York with four theatres as a nucleus and a price scale topped at $1 for evenings and fifty cents for matinees is under way by William Brandt, former Brooklyn exhibitor and of late general manager of Fox Metropolitan Playhouses, Inc. Brandt has leased the Flatbush theatre in Brooklyn from RKO, and the Windsor in the Bronx, the Jamaica in Jamaica and the Boulevard in Jackson Heights from Fox and will open them in September under Shubert and Erlanger franchises. On Sundays, he plans to show pictures regardless of what run is available, figur- ing his rent on a seven day basis will give him each Sunday in the clear. Big Chiefs and Tribe Members on A Scalping Party At least 60 scalps will be hanging on the walls of the New York Motion Picture Club before its new membership drive terminates. The roster, now listing 440 of the town's bigger-and-better film execs, will be expand- ed to 500 — or else. This is the ultimatum delivered by Big Chief Lou Blumenthal, membership committee chairman, who heads the drive. New members admitted in recent weeks include Hans Bartsch, Edward Davidow, Jay Schreck, Billy Grady, Jerry Cargill, Morris SarnofT, Ed M. Saunders, Peter A. Adams, Alfred Fiegel, A. P. Waxman, Sam Sweedler, Joseph Raushwerger, A. Edelman, Leon Schlessinger, Sol. G. Newman and George R. Coughlan. Starting Saturday night, Oct. 4, and each Saturday evening thereafter, until May, 1931, a supper club will be inaugurated at the club's headquarters, convening at 11 P. M. A "name" orchestra and entertain- ment will be featured, with assessment at $5 each, including supper. Treasurer Artie Stebbins has filed the financial statement with the directors, cov- ering the annual period ending June 30. It shows a surplus of $20,855, and follows in detail : Condensed Statement of Assets and Liabilities June 30, 1930 ASSETS Cash $17,613.00 Due from Members 16.988.40 Deposits as Security 6,050.00 Inventories of Food and Supplies 1,408.91 Prepaid Items 190.89 Furniture and Equipment (De- preciated.) 76.752.75 Total Assets $119,003.95 LIABILITIES Accounts Payable $6,844.46 Accrued Expenses 1,269.92 Reserves 820.00 Bonds Payable 66,000.00 Total Liabilities 74.934.38 CLUB SURPLUS $44,069.57 Condensed Statement of Income & Expenses for the Ten Months Ended June 30, 1930 INCOME (Initiation Fees, Dues, etc.) $61,825.81 CLUB EXPENSES Salaries $8,742.67 Administrative Expenses 29,357.37 38,100.04 SURPLUS FROM CLUB OPERATIONS.. $23,725.77 DEPARTMENTAL OPERATIONS Restaurant— Loss $17,665.41 Cigar Stand 1,115.20 Card Rooms 3,937.15 Pool and Billiards, etc 1,315.40 Special Functions and Affairs.... 8,427.15 2.870.51 SURPLUS FOR THE PERIOD $20,855.26 New England Expansion Is Started by Graphic Bangor, Me. — Expansion throughout New England has been started by the Graphic Circuit Co., with acquisition of the Milli- nocket Opera House from Charles J. Rusch. The theatre is to be improved, states Samuel Kurson, president of the circuit. Dolores Del Rio Wed Santa Barbara, Cal. — Tn a private wed- ding here, Dolores Del Rio became the bride "i Cedric Gibbons, M-G-M art director. Whale Remains with Tiffany lames Whale will continue on the Tif- fany directors' roster, having been given a term contract this week. Whale's first ap- pearance on the company list was as direc- tor of "Journey's End," made in England. August 9, 19 3 0 XI o t i o n P i c t it r e A e it s 42c Stop Us If Were Wrong NED DEPIXET is upstage these days and rightlv so over the manner in which "The Dawn Patrol" is clicking in a number of cities. * * * Howard Hawks, director of "The Dawn Patrol" and John Monk Saunders, author, have been signed to lonq term contracts by First National as a result of their work on the air picture. * * * With an ever-increasing demand for his serv- ices Jean Hersholt is finding the tree-lance field a lucrative one insofar as he is concerned. His latest assignment is with Universal, having recently signed to enact the featured character role in "East is West." which Monta Bell is to direct and "The Cat Creeps.' Rupert Julian directing. The latter was originally titled 1 he Cat and the Canary." * * * John W. Schwalm, son of John A. Schwalm. president Jezi-el Photoflay Co., and manager of the Rialto, Hamilton. 0., has been made cavalry commander at Culver Military Academy. His dad contends that he passed his ability as well as his name down to his son. * * * After looking at a test of Lucien Littlefield, director Harrv Pollard, who is preparing to make "The Great Day." a story of the South for M-G-M, decided to make a change in the assingments to his cast. .- Instead of portraying the role of Pooch in this production, Pollard has handed Littlefield the role second in importance to those of Joan Crawford and Johnnie Mack Brown who will be featured; that of "Saphire." * * * Universal now is considering titles for the new series of comedy shorts to feature C harlie Murray and George Sidney. Ed Kaufman mil supervise. Clarence Hennecke is completing script for the first. * * * Yvonne Vallee, wife of Maurice Chevalier, will appear with him in his new picture, "The Plavboy of Paris." * * * Annua! outing of the industry in Boston territory was held at Pemberton Inn, Hull, Mass. on Monday, Aug. 4. There was a sail dozen Boston harbor for those desiring to make the trip by water, while others travelled down by auto. There were the usual dinner, games and dancing. Maurice X. Wolf, district man- ager of Metro, general chairman, was assisted by William H. Erb of Paramo, ml and F. Sliter of Educational. Regulate Golf Ottawa — Vacant lot golf courses have been placed under the building restriction by-laws of Ottawa by the City Council with the result that the golf lots can only be established in business zones of the Canadian Capital. A miniature course was started by J. G. Boyes on a residential street and he was ordered to close down. The civic authorities have also ruled that the golf lots must close at mid- night every night, as well as all day- Sunday, of course. Traffic restrictions have been imposed so that streets will not become blocked in the vicinity of the courses. Sounds Just Like It The Talkie Producer— Excellent! Ex- cellent.' I have never heard Miss La Hotte's voice reproduce so icell.' The Director — Good Lord! That isn't Miss La Hott — that's the parrot! — Judge i iress Smith, mid-west manager of United Artists, is in Minneapolis on an extended trip. * * * Universal has borrowed Conrad Nagel from M-G-M for a featured spot in "The Lady Sur- renders." which John Stall! will direct. * * * Budd Rogers of Sono Art is continuing to step these da\>. He has closed contracts on "Cock o' the Walk." "What a Man," and "The Dude Wrangler" for the Butterfield circuit in Michigan, and for "Once a Gentleman," "The Big Fight," "What a Man" and "Cock o' the Walk," for the Stanley-Fabian houses in New Jersey. * * * Josephine Velez, sister of Lupe, makes her film debut in "Her Man." Pathe production featuring Helen Twelvetrees, Marjorie Ratn- beau, Phillips Holmes and Ricardo Cortes. * * * Edgar Selwyn will direct "War Nurse," from novel by Rebecca West, which will be produced as a Cosmopolitan special. * * * Manager Joe Franklin of B. F. Keith's The- atre, Ottazva, played no favorites zvhen, for a Canadian election stunt, he qa/ve autographed photographs of the two political rivals, W . L. Mackenzie King, Liberal leader, and Hon. R. B. Bennett, Conservative leader, to theatre pat- rons on request. There was a big demand and patronage showed an immediate improvement. * * * Tea served on the mezzanine of the Cali- fornia, San Francisco, proved popular at that theatre. * * * Harold B. Franklin, Fox West Coast chief- tan, is continuing to annex titles. His latest is honorary president of tlie Exhibitors and Ex- chaniicmen's Benefit Ass'n., in Los Angeles. W. H . I. oilier is chairman of this year's annual outing. * * * Don Eddy, who does RKO publicity on the Coast, sees a good omen in the fact that RKO means "record" in the Phillips telegraph code. * * * Richard "Sheets" Gallagher and his zirife, the former Pauline Mason are the proud parents of a seven-pound son. No name has been de- cided upon for the infant. DESPITE its grim title, "Hell's Island," the Columbia picture with Jack Holt and Ralph Graves was delivered to the RKO Or- pheum, San Francisco, by a dainty messenger, none other than Miss Dorothy Sebastian, who enacts the only femininte role in the picture. Miss Sebastian volunteered to deliver the film direct from the studio in Hollywood to the theatre here in order to greet the audience per- sonally. It was her first visit to San Francisco. Bebe Daniels got a real kick out of selection of her new picture, "Dixiana," for the charity shozv at the Orpheum, San Francisco. Walter Little is the voice of more stars than any double in the business, and believe him, it's not the hardest job in the world. Little, visiting San Francisco, is the assemblyman who represents most of the stars of Southern Cali- fornia. "And the only one of my noted con- stituents who publicly impresses on me his views on public questions is Will Rogers," Lit- tle smiled. "Except that he claims to be the only Democrat living, Rogers would sweep California for United States senator. At that, if he ran as a Democrat, he would get thou- sands of Republican votes." To have been able to capture a series of pic- tures of George Arliss, famous stage and screen star, the first time he operated a film camera, is the unusual experience of W. B. Wagnon, Jr., son of the San Francisco theatre ozvner. "Bill" Wagnon has just returned from a two- zveeks' trip to the Yosemite V alley. He carried zmth him a portable motion picture camera. Although he had been granted an America visa before he left England, Shale Gardiner, British actor, found on his arrival in Canada to proceed to Hollywood that he had been barred from the United States under the quota. He had previously been in Hollywood where he had played in "Disraeli," "Three Live Ghosts" and "Three Passions." Gardiner plans to return to England to go into vaudeville, he says. * * * Murray Fed has assumed charge of the William Morris Agency office in Hollywood. * * * Maybe the leathernecks won't be sore at the billing on Columbia's "Soldiers and Women," which is a story of marines. Ever hear of a marine relishing being called "soldier?" Ouch! Hollywood — "Chick" Lewis, editor of the Managers Round Table Club, visit- ing Hollywood and trying to find out the inside of picture making, ran into one of those famous California periodic heat waves last week. "Chick," sweltered with the old thermometer hitting around 90. On one of those hot days, he did some visiting at the United Artists studios. While sitting in the office of Harry Brand, and cussing and discuss- ing the weather, the sound projection in the building nearby started playing the music for "My Sunny California" — and "Chick" graciously folded up! 42.1 .1/ ot i o )> P i c t u r e N e w s A it oust 9 , ] 9 3 0 Language, Cost of Reproducers Balk Sound in Poland Washington — Language barrier and cost of reproducing equipment are holding the development of sound in check in Poland according to the survey of European mar- kets conducted by the M. P. Division of the I )ept. of I '< immerce. Supplementing these two trade factors is the unsatisfactory year through which Pol- ish theatre owners have been passing. To compete with the limited number of the houses wired for sound, other showmen have been compelled to add vaudeville, and the increased overhead was not offset by grosses . In Switzerland, despite public apathy and, in some cases, objections to talkers, the trade believes sound is here to stay and ac- cordingly is making plans to equip theatres. The report, covering these two countries, tdl lows : POLAND By GILBERT REDFERN Assistant Trade Commissioner, Warsaw While the advent of the sound film has been the cause of uncertainty and anxiety to the trade in Poland, it has had a very beneficial effect on the local industry. During recent months a pronounced demand from several Eu- ropean countries, notably France, Germany, and Czechoslovakia, has sprung up for Polish silent films, and it is reported that better prices are now being realized for them than the producers had ever hoped for. It is hardly likely that this unexpected demand is raising the Polish indus- try to a position of affluence, but it undoubtedly means that the business is not so unprofitable as it would have been without the advent of the sound film. The sound film has been by no means en- thusiastically received in Poland. To begin with, only a very small percentage of the Pol- ish people understand English. The criticism is also generally made that the sound films so far exhibited have been lacking in artistic merit. The Poles have a highly developed art- istic sense.- It is the custom, when exhibiting a feature sound film in Poland, to cut out the dialogue completely, virtually making it a silent film with musical accompaniment and with sub- titles in Polish. Apart from the language difficulty, the ma- jority of Polish cinema owners are restrained from installing sound reproduction equipment because they can not afford it. A number of the leading owners in the large cities, however, are still waiting for the cost of the principal American makes to come down or hoping that a cheaper set of unquestionable quality will come on the market, Twenty thousand dollars or thereabouts for renting sound reproduction equipment is a considerable amount for a Polish cinema proprietor. No sound equipment is yet manufactured lo- cally, and experiments so far made with French and German sets have not given satisfaction. Apart from the perplexing situation caused D) tin entr\ of the sound film, owners of the atres in Poland in general had an unsatisfac- tory financial year in 1929. Thej were greatly affected by the abnormally severe weather in the inst three months of the year and later by the acute industrial depression. To compete with the talkies, many owners of silent houses now offering vaudeville programs. This, of course, means an appreciable addition to their costs. The price of silent films also increased considerably during the year. Polish feature films completed during 1929 tot iled 12, as compared with a production of 14 in 1928. It is estimated by the trade that the average production cost per film in 1929 was in the neighborhood of $30,000, whereas in 1928 the average production cost was esti- mated at about $25,000. The following is a list of Polish completions during the past year, with name and address of the producing com- panies, all at Warsaw : Mocny Szlowiek — Gloria, Marszalkowska, 119. Szlakiem llanby — Starfilm, Marszalkowska 125. Pod Bandera Milosci — Lux, Jasna 24. 9 25 Jarfilm. Nowy Swiat 19. Piilicmajster Tagiejew — Leofilm, Xowy Swiat 39. Kobieta Ktora Grzecha Pragnie— Bieganski, Krolew- ska 35. ! Moralnosc Pani Dtilskiej — Heros, Jerozolimska 31. J Halka — Wirfilm, Sienkiewicza 12. Mascotte — Horodyski St. Didier Co., Mazowiecka. I Z Dnia na Dzien — Enhafilm, Marszalkowska 125. Grzeszna Milosc — Sfinks, St. Krzyska 35. Pierwsza Milosc Kosciuszki — Bigoszt, Hoza 56. The following table shows the films imported into Poland, classified as to countries of origin, as reported by the Film Bureau of the Ministry of the Interior. No figures are available for 1929 : Imports of Motion-Picture Films Into Poland Country of Origin 1924 1925 1926 1927 1928 Austria 84 81 59 59 73 Czechoslovakia 2 3 1 13 6 Denmark 18 8 19 17 15 France 180 283 175 274 250 Germany 217 130 146 350 337 Great Britain 17 4 8 ii 58 Italy 36 34 19 10 26 Soviet Russia 2 6 4 10 30 Sweden 7 4 2 10 4 United States 370 629 1,043 1,294 1,443 Other countries 7 7 1 12 61 Total 940 1,189 1,477 2,082 2,303 No authoritative figures are yet available on the number of cinemas or the aggregate seating capacity. There were, however, no comple- tions of outstanding importance during 1929, and the trade estimates that the total seating capacity was increased but slightly during the year. The latest figures given in the "Film Alma- nac," a trade publication, shows a total of 861 registered picture theatres in Poland, with an aggregate seating capacity of 200,000 to 225,- 000. Since many of these are small town houses, the seating capacity is largely guess- work. Moreover, it is estimated that not more than 30 per cent of the cinemas in Poland are open all the year; most of the small town houses are open only occasionally during the week, while in holiday resorts, health resorts, etc., cinemas are open only for three or four months of the year. At the end of 1929 the following cinemas had been equipped with sound reproduction ap- paratus : Splendid, Warsaw; Palace, Lemberg ; Swiatowid, Warsaw ; Splendid, Lodz ; Uciecha, Cracow; Tencza, Warsaw; Apollo, Lemberg; and Sztuka, Cracow. The following houses were being wired: At- lantic, Warsaw ; Colosseum, Krolewska Huta ; Rialto, Kotowice; and Kino Miejskie, Rielsko. The Capitol in Lodz and the Quo Vadis and Palace in Warsaw have experimented with French and German sound reproduction equip- ment; but the results obtained, it is reported, were unsatisfactory. So far, only one studio in Poland is known to have been equipped for the production of sound film's. This is the Syrena 'studio on Wisniowa Street, Warsaw, owned by the lead- ing gramophone record producer in the coun- try. It is the understanding that for the pies cut the Syrena company will make only shorts. SWITZERLAND By HENRY E. STEBBINS Clerk to American Com'l Attache, Berne The greatest change in the situation in Swit- zerland since the opening of the first cinema was the inauguration on March 8, 1929, of the first talking picture. This revolutionary devel- opment came late in Switzerland for several reasons, the language difficulty was by no means the least of these. One-language pro jection is not sufficient in Switzerland, This situation lias been a problem in the silent pic- tures and is merely accentuated in the talkies. The second contributory cause of the slowness Swiss Make Plans To Go Sound- Wise; Theatres Wiring in arrival of the sound film in the country is the policy of the general European film dis- tributors, who look upon Switzerland as a mar- ket decidely secondary in importance to such countries as England, France and ( iermany. As a non-producing country, Switzerland was a tempting market for left-over silent films which accumulated rapidly after the first w-ave of popularity for the talkie was manifested in the United States. Finally, the Swiss theatre owners and managers balked at the high price of sound installations. With the market frankly glutted, owners whose houses were rarely, if ever, packed did not feel justified in making large outlays for a development which they felt in many cases would not give them the neces- sary increased patronage. However, with the opening of the Orient Theatre in Zurich for sound projection in March, others followed at varying intervals. The Orient was equipped with the German Tobis sound appartus. Today there are 10 cinemas in Switzerland equipped to show sound films. They are, aside from the Orient, which seats 700, the Capitol in Zurich, seating 1,300; the Apollo, Zurich, seating 2,000; the Alham- bra, Geneva, seating 1,300; the Molard. Geneva, seating 670; the Capitol in Basel, seating 1,200: the Palace in Basel, equipped with the German Tobis Klangfilm apparatus and seating 500 : the Flora in Lucerne, seating 380 ; and the Splendid-Place in Berne, seating 700. All those in which the equipment is not specifically men- tioned have American apparatus. Plans for wiring the Kapitol, Berne's newest cinema, have been postponed indefinitely on ac- count of the expense. In spite of this handicap, the Kapitol continues to run feature films to large audiences. They are now showing silent versions of well known American talkies. Doubtless this theatre will be wired during 1930. The Bubenberg Theatre in Berne, seat- ing (>00, will be wired early in the year. Other plans for 1930 include the wiring of the Scala in Zurich, seating capacity 1,100. This is a new theatre, having been completed in 1929. Plans are also being made for the wiring of the Pax in Locarno, which seats 300. This latter is in the Italian-speaking Can- ton of Switzerland. Plans doubtless include the wiring of certain theatres in Lausanne, most probably the Moderne, although no infor- mation is definitely available on this point as yet. The Scala in Bienne was wired early in 1930. Theatre Building Slight Seven new cinemas were completed in Swit- zerland during 1929, while four were closed. The new theatres are the Picadally in Zurich, seating 250; the Colosseum in Zurich, seating 350; the Lichtspiele in Bischofzell, seating 220; the Bel-Air in Yverdon, seating 650; the Kapi- tol in Berne, seating 874; the Scala in Bienne. seating 1,000; and the Capitol in Bienne, seat- ing 1,200. The four theatres that were closed were the Eden in Zurich, with 350 seats ; the Maxim in Zurich, with 600 seats: the Union in St. Gall, with 270 seats; and the Klein in Schaffhausen. In addition to these, two cine- mas with only occasional performances, the Excelsior at Binningen and the Seewadel at Bauma. were closed. The total net increased seating capacity was therefore only a little over 3,000. Three cinemas were reconstructed dur- um the year, the Gottardo in Bellinzona, with 300 seats, the Palace in Lucerne, with 380 seats, and the Moderne in Lucerne, with 600 seats. Arrangements have been made for the open- ing of seven new cinemas during 1930. They are to be the Lichtspiele in Sehwandetl. the Kino l.cu/inger in Frauenfeld, and one each in August 9 , 1930 M o t i o n Picture News 42e Wattwil, Lugano, St. Gall, Leistal, and Schaff- hausen. The Lichtbuhne in Zurich, now seat- ing 450, will probably be enlarged during 1930. Several new companies have been formed during the past year for the promotion and sale of motion pictures in Switzerland. From the American point of view the most impor- tant of these is the branch of an American dis- tributor in Geneva. Other new film promotion agencies in Switzerland are the Cenflag A. G., of Lucerne, with a capital of 70,000 francs; the ESA S.-A., of Bienne, with a capital of 3,000 francs; and the Standard Cine-Photo A. G., of Zurich, with a capital of 20,000 francs. The Cie Generale du Cinematographe, which in 1928 was moved from Geneva to Zurich, in- creased its capital and plans some expansion, although the expected fusion with Emelka did not materialize. Trade Strong for Sound Differences in the professional and lay at- titude toward the talkie have been wide. After the first sound film was shown in Basel, the Easier Xachrichten, a large daily newspaper, conducted in its correspondence columns a forum on the future of the talking picture. As comparatively few of the readers of the Xachrichten had had much of an opportunity to judge the talkies, the forum lasted only a few days. What opinions were given, however, were, on the whole, unfavorable and immature. As might be expected, the loudest cry came from those who felt that the language feature was the greatest handicap. L'p to that time, Basel audiences had had opportunities to see only American — that is, English-speaking — films. The demand, of course, was for Ger- man dialogue. A few protests were made against the mechanics of reproduction, one cor- respondent claiming that the women's voices sounded like men's and the men's like bass drums. Those in favor of the talking film empha- sized the musical aspects of the presentation, especially songs and dances, which the people could see were actually synchronized. One difficulty which arises in Switzerland in re- spect to this question is the fact that actually synchronized pictures — that is. the so-called "100 per cent all-talking"--can not be shown in English versions. In its stead must be shown silent pictures with a synchronized sound accompaniment, which, after all, is very similar to the old silent picture aided by an orchestra. Short musical subjects, songs even though sung in English, have a great appeal, but there is undoubted irritation at the dialogue parts of sound pictures when the language is English. The opinion of the trade is, on the whole, decidedly favorable toward sound pictures. Owners and managers realize that the talkie, like the radio, has come to stay. For a large part they pin their hopes on the productions of the German and French studios. At pres- ent the American sound picture rules the mar- ket; whether it will continue to do so is an open question. If the German and French stu- dios can produce sound films approaching the American product in quality, the Swiss public and theatre owners will be satisfied. The solu- tion, as far as the Swiss market for American producers is concerned, is to concentrate on musical comedies, operettas, etc., as well as high-grade musical short subjects. The people will soon lose interest in the mechanical device as such and as displayed in sound synchroniza- tion of silent pictures. What they want is the added realism given to the movies by actual synchronization. If this is in the form of music and dancing they will flock to see it, but if it differs little from the old silent picture they will confer their patronage on talking pictures made by the Germans and the French. The general feeling is that the best films are American — which is natural, it is claimed, be- cause most of the films shown are American. Second in importance after American films are the German. Certain German stars are im- mensely popular in Switzerland, at least in the German-speaking part, and there can be no don] it of the general popularity of German films. It is usually the Germans who come Radio's Hook-up San Francisco — New trend is de- veloping in the radio industry, is pointed out by Philip A. Fisher of Gorman, Kayser & Co., in the second edition of their pamphlet, "Better Things in Store for the Radio In- dustry." A definite sales tie-in is de- veloping between the radio and the motion picture companies. Radio companies are featuring the stars and productions of the affiliated motion picture units in their advertising. In return, the film companies are grant- ing the exclusive right to exhibit cer- tain radios in the lobbies of controlled theatres. This arrangement has proved particularly profitable when phono- graph records of the song hits appear- ing at the theatre are sold near the radio on exhibit. into Switzerland to film Alpine pictures, such as the "Drama of the Matterhorn" and the "White Hell of the Piz Palu." French films are generally not popular. ( )ne French talkie has been shown in Berne, but was by no means a great success. A certain amount of English films are shown, but they are almost invaria- bly poor. The German version of the English talkie "Atlantic,'' however, had great success in Zurich. On the whole, the people like spectacles. Ger- man romances are usually good drawing cards, as are American western pictures. Production Nondescript Production in 1929 was even less than in 1928. The Schweizerische Schul und Volks- kino turned out four pictures, all silent and all having to do with the industries of the coun- try. They were on the dairy industry, horse breeding, cattle breeding, and the textile-ma- chinery industry. The Helvetia A. G., of Berne, reached its peak in the production of its first picture, "Pe- tronelle." which was produced in 1928 and for tlie production of which the. Helvetia company was originally formed. Since then it has de- clined noticeably. In 1929 it made only two films, one of three reels and one of six. The short picture was called "Sport Rivals" and was taken in the skiing fields of the Jungfrau- joch and Murren. The other, called "The Path Through the Night," was made in England. The Praesens Film Co., of Zurich, made one picture as propaganda against the evils of al- cohol. The producers of this film felt that they had to go carefully in making the picture, for fear of offending the general public, and the result was rather ineffectual. The Eggli Co. made one film on rifle shooting in Switzer- land. No sound films were made in Switzerland during 1929, for there are no studios equipped to make such productions. In all likelihood, there will be no attempt made at such pro- ductions in the country during 1930. Censorship is in the hands of the cantonal authorities, who exercise their right in a very liberal way. A representative of the control board makes a weekly round of the cinema theatres, notes what parts of pictures he feels are objectionable, and advises the owner of the theatre in a friendly way to cut out those por- tions. Full cooperation is received from the theatre owners, and as a result there is rarely any publicity in regard to censored films. The general public never knows when a film has been censored. Very rarely are whole pictures not allowed to be shown. Zurich and Lucerne are the two strictest cantons. In Zurich, in 1929, 649 pictures were reviewed by the cen- sors, and of these 644 were allowed to be shown, and only 49 of them were cut. What amounts, however, to a very real cen- sorship, although not a moral or political one, is the system employed wherebv pictures are cut to conform to the demand for two- feature pictures in a two-hour show. Often pictures are so drastically cut that the continuity is ruined. Whole slices are taken out which are of the utmost importance to a clear under- standing of the picture. It is true now, how- ever, that this tendency to cut is being con- trolled in the showing of American talking pictures, which are of such length that it is manifestly impossible to show two features in one period. Management Deal with U. P. Made by Gaumont London — Gaumont British has closed a five-year contract for management of the United Picture Theatres circuit. Gaumont is to have full charge of booking and oper- ation. Any difference arising out of the agreement is to be submitted to arbitra- tion. Gaumont is to receive $52,000 an- nually for expenses and additional $15,000 and 10 per cent of distributed dividends. The first sum, it is said, is less than annual operating expense of United and the second the fee formerly paid to its managing di- rector. Fox Sets 1930-31 Films In Number of Loew Spots Fox has closed with Loew's for a number of bookings. At New Orleans, the product will be split with Publix. At Cleveland, Loew's State, Stillman, Cameo and other houses will play Fox. Other theatres in- cluded in the deal are : Great Lakes, Buf- falo; Rochester, Rochester; Midland, Kan- sas City ; Loew's, Norfolk ; Broad, Colum- bus ; Loew's, Dayton, O. ; Grand and Vic- tory, Evansville, Ind. ; Loew's, Memphis, Penn and Aldine. Pittsburgh. Coast Seeks Listing Of Amusement Stocks Los Angeles — Listing of amusement stocks on the Los Angeles Stock Exchange is being sought. This would not interfere with existing listings, it is stated. The west- ern market would provide 48-hour transfer service on certificates, as against three to six weeks as at present. The three to four hours' difference in time also would pro- vide additional trading hours. Gloria to Continue Her "Trial Separation" Plan Hollywood — Gloria Swanson intends to continue the "trial separation" from her husband, the Marquis de la Falaise de la Cordray, she said in a statement here. The couple have lived apart for a year. Kirkwood Gets Decree Los Angeles — Because, he said, he dis- agreed with his wife's modern ideas about a career and separate home, she deserted him for which James Kirkwood was grant- ed a divorce, shattering Hollywood's "ideal romance." When Lila left him, she shared a home with Marv Nolan, it is stated. Two $2 Openings in Aug. Three $2 top showings open on Broadway in August. They are: "Hell's Angels," opening Aug. 15 at the Criterion and Gaiety, and "Abraham Lincoln," opening Aug. 25 at the Central. ■ ■ 42f Motion Picture A e w s August 9 , 19 3 0 M herself into screen oblivion by overestimating her im- portance to the industry. A current case of that is a certain blonde who rose from a $25-a-week job to a contract of $1,500. She thought she was so necessary to the films that any company would grab her if she were free — and that was her fatal error. Her last contract increase was from $500 to $1,500 a week and when one considers her limited assets, that salary was a Hollywood miracle. She isn't pretty, she isn't clever, she isn't sweet. She's just a blonde and for a while she had all the executives believing she was a tremendous box- office attraction. Her recent pictures have been poor and she foolishly believed the advice of these so-called friends who told her the trouble was in the story weakness and that she should demand better scenarios. So she dumbly followed the admonition and started the battle which re- sulted in her parting from the company that had taken her from obscurity into stardom. Now the little girl thought that all she had to do was sit at home for a couple of hours after news of her contractual freedom leaked out and all the movie companies on the Coast would be telephoning to secure her services. She was wrong. Not only was there no line of producers forming to the right of her door- way but even her agent's best market efforts failed to get her a new contract. Unless she can get good roles within the next three months she'll be so dead as far as the screen is con- cerned she'll never again get leads. — N. Y. Graphic. * * * TTieif say Tit for Tat If you've heard this one, try and stop me. Little Billy, the midget is wearing child's clothes in a picture for Pathe. The other day at lunch, he went to a nearby restaurant smoking a cigar. A motherly-looking woman stopped him. "Little boy," she reproved, "does your mother know you smoke?" "Madam." replied Billy, "does your husband know you speak to strange men?"— Carroll in Los Angeles Herald. John Boles is not supposed to be photo- graphed with his two little girls or his wife. Nothing legal about it. Just understood between the dashing John and the company that holds his contract. The contented fireside plays havoc to the romantic fires that fan in the bosoms of the sweet sixteens. A romantic actor, too insistently happy, is not the box office fire he might be. Let the nursemaid Lotharios deny it as they will. It has been proved before. — Motion Picture. . AIirrlC0fF1b^Mr *Vjy ed solely as a short cut to the studio is be- ing converted into a Tom Thumb course. It probablv will be ready next week. * * * Sea Sam Sax, General manager of the plant, "Tom Thumb will certainly not interfere in any way, shape or manner with the making of I 'itaphone shorts." * * * With the completion of the variety "For Art's Sake" last week at the Warners Brook- Ij n studio, the number of Vitaphone shorts produced since the opening of that studio in December, 1928, totals 375. The entire Vita- phone short subject production is scheduled to be made there. A heavy schedule has been pre- pared. * * * L'mler direction of Arthur Hurley, George Jessel has made a Vitaphone short entitled "Politics," a comedy of how an energetic and bright young man uses the influence of the "district boss" to get his immigrant mother in- to the country. You'll leff. * * * 1 )id you know that all the research work on "Xoah's Ark" and "The Singin' Fool" was done by Jean Z. Candell, who is now script at the Warner eastern Vitaphone lot? In his apprenticeship in the picture industry, Sum Marino, assistant cameraman at the east- ern I itaphone studio, has dune laboratory work at the old F;px studio on Tenth Ave., printing for famous, had charge of the foreign depart- ment for 1'athe and then was a studio projec- tionist for M-G-M. Henry H. Dagand, young Spanish director, who handles the radio fortunes of Maurice Chevalier and Lucrezia Bori, is directing Span- ish versions of several Warner shorts. Dagand is studying the Spanish picture market with a view to becoming a producer of shorts and features. * * * With the rebuilding of the old Edison studio in progress and scheduled to be ready in about a month for occupancy by Audio-i inema, Inc., Joseph IT. Coffman, president of Audio- i inema, left on the Bremen for Russia where he will act as consultant to the Soviet govern- ment on construction and production of sound pictures. * * * Director Fred Newmeyer and the cast of "The Best People" unit which includes Miriam Hopkins, Charles Starrett, Frank Morgan, Ilka Chase, Carol Lombard and Henry Wadsworth, went to King's Point, Long Island for some exteriors. It was a perfect outing, with some great photography, a refreshing swim for the entire party and a nice drive back. * * * Lou lloltz, of the stage originally, has been added to the cast of "Manhattan Mary," star- ring Ed Wynn with Ginger Rogers and Stan- ley Smith featured, under Norman Taurog's direction. The picture which goes into produc- tion this week will be Taurog's first feature in the East. * * * If you're looking for Mr. Doran at the Para- mount New York studio, don't forget to tell the doorman which one you want. There are three of the Clan Doran there, 1 >. A. Doran, Jr., head of the scenario department; John Doran, stage manager and his brother Dan, head of the propertj department, Till". STLDIO SLEUTH Des Moines Seeks Levy on Theatres And on Billboards Des Moines — Tax on theatres, bill- boards, miniature golf courses, street signs and coal is under consideration by the municipal administration. Levying of the tax will be determined upon as soon as it is ascertained whether the city has authority to do so, according to Mayor Parker I. Crouch. No decision has been reached by the mayor or members of the city council as to the amount of the levy which theatres here may be obliged to pay. This phase will not be entered into until the legal department has returned its report on the various levies. It is believed by the law division that the city will have no trouble collecting the billboard tax, miniature golf course tax, theatre tax and possibly the coal dealers' tax. The proposed wheel tax for automobiles has already been ruled im- possible. The object of these added tax levies is to produce approximately $73,000 worth of office receipts next year to make up for the slash in the general consolidated tax levy accomplished by the council this week. The cut was made U avoid an increase in 1931 general taxes. $25,000 Fire Damage Cleveland — Fire of unknown origin caused about $25,000 damage at the Gor- don Square. The fire was confined to the stage, and all the stage equipment, band in- struments, and sound equipment was com- pletely destroyed. The fire occurred about 1 A.M. and was discovered by police. Gordon Square is one of the theatres be- longing to the Scoville, Essick and Reif circuit. Theatre Bandits Busy Toronto — The same gang which attempt- ed to rob the Prince of Wrales theatre is believed to be responsible for the safe crack- ing at the Beach, a Famous Players house which lost $135. Police scared away the gunmen before they could reach a strong box containing a larger sum. Denies Winnipeg Deal Winnipeg — James Richardson & Sons, owners of the Dominion, deny that the house had been leased to G. T. Howden, a veteran local theatre man. A new com- pany has been organized to reopen the Dominion, it is stated. Chevalier Title Changed Hollywood — "Playboy of Paris" is the re- lease title of "Little Cafe," a Paramount talker starring Maurice Chevalier. Others in the cast include Frances Dee, O. P. Heg- gie, Stuart Erwin, Eugene Pallette, Tyler Brooke, Edmund Breese and Cecil Cunning- ham. High and Low On Music Row Kinzler With Fox Morris Kinzler, formerly general press representative for Florenz Ziegfeld. has joined the publicity staff of the Fox Thea- tres Corporation. THIS "if money" isn't confined solely to the race tracks. A little research and delving into the past of tin pan alley will unearth hun- dreds of instances where music publishers had hits IF they published songs which were in their safes. Here's one instance. About five years ago Charles Lang, of Bibo-Lang, Inc., was travel- ing in the Middle West when he was ap- proached by a pair of songwriters who offered to sell their song for $25: Lang did not buy, but suggested that these boys send their song to one of the ivcsfem music houses. The boys sent the number to Sherman-Clay of San Francisco and, two years later, took the song back to place it with Villa-Moret. An- other two years and finally the song was tried out. "When It's Springtime in the Rockies" swept the country and at present is still on top. * * * The affiliation of Leo Eeist with NBC didn't mean a tiling, but that six of the best sellers arc Eeist songs — count 'em. "If I Had a Girl Like You." "It Happened in Monterey," "Around the Corner," "Song Without a Name," "What's the Use" and "Down the River of Golden Dreams." A new addition to the Feist catalogue, "Us and Company," written by Steve Nelson and Johnny Burke, is a clever novelty and, with a plug such as NBC can give, this tune should also step into the big time. * * * Julian Woodworth, the Cleveland Crooner, has been turning out some catchy melodies while on Mazda Lane. He's already placed "I Lost a Dream" with Universal Publishing Co., "Sometimes I Wonder" with Popular Songs of the Day, "Lost in a Castle Built with Our Dreams" with DeSylva, Brown & Henderson and "When You Press Your Lips to Mine." After months of striving for the breaks that never came, Buddy Valentine finally packed his grip and started for California, disgusted with songwriting and the heartlessness of tin pan alley. Hardly had he gone but Rudy I 'allee began plugging his "Beside a Mountain Stream." published by Irving Berlin. Inc.. which now bids fair to be of hit proportions, and his "Shadows in the Moonlight." published by Shapiro-Bernstein, which Jesse Crawford plans to feature at the Paramount next week. * * * Sherman-Clay has just added to its catalogue "The Wedding of the Birds," an instrumental novelty by Harry and Henry Tobias and Charles Kisco, "Golden Sands" by Jesse Greer and Ray Klages and a hill-billy entitled "Back in the Hills of Colorado." Meanwhile "With My Guitar and You," from the Pathe produc- tion "Swing High," is rapidly becoming a favorite. * * * Howard Johnson and Joe Meyer, songwriters on the M'-G-M lot. have given Robbins Music Corp. another pair of potential hits in "Just a Little Closer," from William Haines' "Remote^ Control" and "Singin a Song to the Stars." another M-G-M production starring that Haines fellow. Jack Bregman, general manager of the firm, says: "We not only give the artist the most comfortable and up-to-date piano rooms, but we also give them the song." * * * Jack Mills has iust taken a cute tune entitled "Pucker Up, Make Out You're Gonna Whis- tle" (and give me a kiss), written by Frank Perkins and Charles Kenny. Charles is the brother of Nick Kenny, who does nothing but listen to the radio and scribbles some notes in rhyme for the Nciv York Mirror. PINCUS. A it gust 9 , 19 3.0 M o t i o n P i c t it r c X e w s 43 THE Projectionists' Round Table WE MADE the statement that a bar of steel which has been magnetized has a magnetic field and possesses the power of attracting and repelling ; like poles repelling and unlike poles attracting. If we cut this magnet in two, we have two separate magnets possessed of the same properties. Since mag- netic lines of force are complete circles around a conductor or whatever device is possessed of such flux lines, the magnet provides a partial path for these lines and the air around the magnet provides the remainder of the required path. Since the two extremities of a magnet Dl E6CTION OF CUR £6 NT AIR SAP DIEeCTCON OF FLUX LINES FIG. 31 are of opposite polarity they attract and a force is exerted between these two pules. This force follows the law of electric charges in that it varies inversely as the square of the dis- tance. Hence, the force exerted between the two ends of a bar megnet is not very >trc iiil; . although the bar exerts a force at a distance from itself. If we take this bar and bend it into the shape of a horseshoe we greatly reduce the distance between the two pole ends, the shaping of the bar in no way influencing the polarity of the ends or affecting its magnetic properties. What we do accomplish is to reduce -the extent of the air through which the flux lines must travel to complete their path, and by this reduction greatly increase the strength of these lines since their path of travel is greatly reduced. Fur- thermore, the force exerted by the pole pieces is greatly increased because of the inverse square law and the reduced separation. Such horseshoe-shaped permanent magnets find very frequent application in devices employed in sound systems. Discussion relative to such de- vices will follow in due order. The construction of a horseshoe magnet with concentrated flux lines in a small airgap is not limited to permanent magnets. If a bar of soft iron is bent into the shape of a horseshoe and wire is wound upon the cure, then current pass- ed through the core, that iron will become an electromagnet of horseshoe shape and the lines of force flowing through the core will complete their path through the airgap, as shown in Figure 31. The arrows running around the rore indicate the direction of the flux lines and the arrows in the airgap show the direction of the lines within the gap. This illustration shows flux line flow from the N to the -V pole, by virtue of the polarity produced by the direction of the current flow through the winding. The same direction of flux line flow is found in the iBy John F. Rider. permanent magnet, from the N pole to the 6" pole. Magnetization by Induction Comment relative to electromagnets made thus far referred to a coil wound upon an iron core. Direct contact between the coil and the iron core in order that magnetization of the iron occur is not imperative. Air, or some other non-magnetic material, may separate the coil and the core without interfering with the mag- netization process. Thus, current flow in a coil will induce magnetism in an iron bar if that bar is brought close enough to the coil. Natur- ally when such action is required the, physical relation between the core and the coil is made Mich that the best results will be secured and the core is placed within the hollow centre cf the coil. The degree of magnetization, or the intensity of the flux lines, depends upon the current through the winding and the number of turns. When magnetization of such a bar is achieved as mentioned, that action is known as magnetization by induction. The force which induces the magnetization into the iron is known as the magnetomotive force. Recognizing the magnetic properties of a permanent bar magnet, it is not difficult to im- agine flux lines emanating from one pole r>iece, ^'te Xx#\V FLUX LINES ^-MAGNET FIG. 32. traveling through the air and entering the mag- net at the other pole. Such being the case tnere are a certain number of lines in a certain area. For example, consider the pole end shown in Figure 32. The dashed lines represent the flux lines. If we determine the number of lines that pass through one square centimeter of the cross-section of the bar, we have determine! the flux density of that magnet. The same is true if we measure the number of flux lines passing through one square centimeter of area of an electromagnet. The unit of the fi'jx den- sity is the gauss. The total number of fluv lines is called the magnetic flux and is usually de- signated by capital Greek letter Phi shown as illustrated in Figure 32A. Magnetic materials, temporary or permanent offer better paths for magnetic lines of force than air and it is necessary to designate some means of comparing the flux lines due to a certain definite magnetizing force when the medium of travel is air or a magnetic material. The ability of a material to allow the passage of flux lines is known as the permeability. The permeability of all materials is compared with that of air, classed as unity or one. Expressed differently, permeability is a measure of the flux lines which exist in a material subjected to a definite magnetizing force. If a force caus- ing the flow of one flux line per square centi- meter of air causes 400 flux lines to exist in a square centimeter of iron when that iron is subjected to the same magnetizing force, the permeability of that iron is said to be 400. The permeability of a material is of importance because certain parts, the audio frequency transformers and some chokes used in sound systems are made of special material which has a high permeability value and certain oper- ating conditions alter this figure. High per- meability materials are used for a very definite purpose and, if the operating condition of the amplifier is such that the permeability value is lowered, changes take place in that unit which impair the quality of reproduction. More about that later. Voltage Generated by Induction Now we enter upon the subject of voltage generated by induction, the fourth in the list of means of producing electric potential listed in Lesson 5. Number three in this list, thermal means is reserved for later discussion. If current flow through a conductor causes a magnetic flux, there must be some relation between flux and current flow. Also between flux and voltage since a certain amount of volt- age is required in order to cause the flow of current. In other words, a difference of poten- tial is required to cause the motion of charges and, if we can in turn cause the motion of charges because of some magnetic flux reac- tion, we, in turn, cause a difference of poten- tial between any two points. Perhaps we should explain why we have devoted so much space to the subject of magnetism. We realize that such discussion is usually curtailed in course of this type, but we feel that the greater the familiarity with the subject, as little as it may be, it helps to comprehend the principles un- derlying the operation of many devices and at the same time perhaps remove that mystifying halo which surrounds many such items The reader or student should not believe that departure from any one subject mentioned thus far is completion of that subject. We depart therefrom in order to introduce another so SYM?OL FOR. MAGNETIC FLU XT $ FIG.32A that w:e can then combine the various items mentioned in the elementary part of the series into the practical unit in use. The Dynamo or D. C. Generator The dynamo sometimes referred to as a D. C. generator has found extensive applica- tion in sound systems to supply the required operating voltages for the amplifying tubes. While the new sound systems are of such de- sign that D. C. generators are no longer used, (Continued on page 44) This Is Lesson 11 in The Rider Series on Sound Projection 44 Motion Picture N ezv s August 9 , 19 30 'THE' Projectionists' Round Table .By John F. Rider, (Continued from page 43) there are still quite a few systems in use where this device is still doing active duty. Its law of operation is that : // a conductor is caused to cut magnetic lines of force an EMF (voltage) will be induced in the conductor and current will flow through the conductor. Let us see why. Suppose we ar- range a conductor as shown in Figure 33. The conductor is so arranged that it can move within the space between the pole pieces of a magnet. Whether this magnet is a permanent magnet or an electromagnet is of no conse- quence just so long as a constant field exists between the pole pieces. The light arrows be- tween the N and the S pole, pointing toward the latter, indicate the direction of the flux line. The heavy arrows associated with the conductor located in the magnetic field indicate the direction of motion of the conductor, namely, at right angles to the direction of the flux lines. This conductor is a part of an elec- tric circuit equipped with an indicating device, as shown, utilized to show the presence of current in the circuit. The double arrows show the direction of motion of the conductor if it were said to be moving parallel to the lines of force. Some Facts When this conductor is caused by some me- chanical means to travel in the down direction, the free electrons in that conductor also move in the down direction with the velocity of the conductor. At the same time, these free elec- trons are moving through the conductor. The motion of these charges evokes a magnetic field around the charge and because of the down- ward direction of the conductor, the direction of the magnetic field around the charge is such as to accelerate the motion of this charge. Various electric and magnetic forces are evoked in the conductor, which results in a continued flow of electrons when that conductor is a part of a complete circuit. Thus, when the wire shown is moved down through the flux lines, which are acting at right angles to the direction of motion or in the direction of the light arrows, a voltage is induced in the conductor which acts in a direction right angles to both the direction of motion and the direc- tion of the flux, as indicated by the arrow shown upon the conductor midway between the two pole pieces. The emf is, of course, due tn the displacement of the electrons and the current flow in the direction shown is registered upon the indicating device. If the motion of the conductor were upward through the mag- netic field, at all times cutting the field, the direction of the action of the emf and the cur- . rent How would be reversed. The faster the motion of the conductor through the field, or the greater the rate of flux change, the greater is the emf induced and the greater the current in any one circuit. This means that if the indicating device were a resistance of a certain DIRECTION OF CURRENT FLOW number of ohms, the faster the rate at which the conductor cuts the flux, the greater would be the current through that resistance because the greater would be the voltage induced in the conductor. (Although we are still in the most elementary stage of tlte generator, it might be of interest to apply this fact to the average D. C. generator in use. If, for some reason, the speed of the gener- ator is increased beyond the normal value, the voltage generated will likewise increase, with possible damage to wlxat- ever device is being supplied with poten- tial by that generator.) Motion of the conductor shown in Figure 33 on a plane parallel with the lines of force causes no induction of voltage or current flow. If we now arrange the conductor as a loop of two sides as in Figure 34 and this loop may iRECTlOtV of ORRF/NT FIG. 34 * DIRECTION ns.35 DIRECTION OF MOTION OF LOOP be revolved within the space between the two pole pieces, it is evident that current will flow in two directions through the loop. First in one direction when one side of the loop is passing dozvn at the N pole and in the opposite direc- tion when the other side of the loop is passing up across the S pole. The loop is imagined rotating on its horizontal axis. The change in the direction of current flow is, of course, due tn the direction of motion of the loop with respect to the direction of the flux lines. When the coil side "ba" moves down across the face of the N pole, current flows from b to a. When the coils side "cd" moves up across the 5" pole the current flows from d to c. The two emfs are acting in one direction and will add caus- ing a current to flow through the loop. As is evident in the drawing, the loop consists of four sides, but only two of these sides are allied with the magnetic flux, the side ab and the side cd. The side ad and the side be do not cut the flux lines. Their function is to com- plete the circuit. If we imagine a reversal of the positions of the coil sides, so that cd is at the N pole and ab is at the 5" pole, there will be a reversal of the current. That is, the cur- rent in the ab side is shown moving away from the observer, whereas that in the cd side of the loop is moving toward the observer. When the position of the coil sides is changed the current through cd moves away from the ob- server and that through ab is moving toward the observer. In order that the current flow in one direc- tion in an external circuit connected to the generator, it is necessary that contact be made with the respective sides when they occupy cer- tain relative positions. If we arrange an ex- ternal circuit R as shown in Figure 35 and we wish the direction of current flow to be as shown by the arrow, the coil side ab must be connected to the point X while it is traveling down across the N pole and the coil side cd must be connected to the point X when it is moving doitm across the N pole, which position cd would occupy after revolving 180 degrees. Thus, it is necessary to arrange brushes so that the point X is alternately connected to ab and cd, thereby keeping the current flow through the resistance R always in one direc- tion. This action of shifting the coil side is called commutation and is accomplished by arranging a brush at the points _ X and XI which makes alternate contact with the coil sides. The commercial form of D. C. generator makes use of a large number of loop sides and each side has its own commutator segment, which alternately makes contact with the brushes, so that no matter which coil side is passing the N pole, the current flow through the external circuit remains the same. Generation of Voltage We know that a voltage may be induced in the coil sides when they cut the magnetic field. We also know that if the coil side moves par- rallel to the lines of force voltage will not lie induced. Hence, we have a certain position i if the coil sides, when no voltage is being induced and another position when voltage is (Continued on page 52) MAXIMUM FIG. V August 9 , 19 3 0 M otion P i c t a re N e zv s 45 State U. S. Market For Projectors in Japan Is Limited Washington — Price is the determining factor in the sale of projectors in Japan and, since American machines get more money than their German or Japanese-made competitors, that market for United States equipment is restricted. The report of the Department of Com- merce on equipment possibilities of coun- tries in Africa and the East points this out. While American machines are regarded as superior, German makes are regarded in Japan as more durable and trouble-proof than the type of American machines now in general use there, the report continues. The text of the survey, appearing weekly in Motion Picture News, continues: JAPAN From Reports by Paul P. Steintorf, American Trade Commissioner ; and Graham H. Kemper and Leonard N. Green, American Consuls The industry in Japan is a comparatively new development, most of the producing com- panies having been established within the past five or six years. At the present time there are four larger companies and about 12 smaller ones. However, even the largest is quite small judged by American standards. Their production methods are not highly de- veloped and their financial resources are rela- tively small. In consequence, laboratory and other equipment is comparatively simple. Standard Projectors. — Below is a list of the standard 35 millimeter projectors now being sold in Japan: American make $1,150 A. G. (German) 900 Pathe Simplex (French) 800 Power (German) 1,000 Royal (Japanese) 650 Aurban (Japanese) 300 Waik (Japanese) 150 Of the above, the Japanese Roya* projector is the most popular at present since it is of satisfactory quality and the price is very much lower than that of imported machines. Further- more, the manufacturers supply unlimited ser- vice and parts and accessories are readily obtainable. The better-class theatres in prin- cipal cities are now using either German or American projectors. Both machines are of excellent quality and are very popular, the only difficulty being that they are comparatively ex- pensive and for that reason are beyond the means of the smaller theatres. The only other machines sold in any appreciable quantities are the Pathe and the Japanese Aurban. Price is the deciding factor in practically all sales of projectors in Japan. This accounts for the popularity of the Japanese Royal machine. Since price is the deciding consideration there are no particular features which would lead to increased sales of American projectors. Practically every theatre is equipped with two projectors. In a few cases they have as many as three projectors. However, the great majority of the projectors now in use in the theatres are old and more or less out of date. Many of the new projectors which are being built from time to time are equipped with projectors of the latest type, but most of the older theatres are not particularly prosperous and are not, therefore, in a position to replace the present antiquated equipment. Most theatre operators appreciate the superior quality of American projectors and freely admit that they are very much better than the Japanese machines. However, there seems to be a more or less widespread opinion that the German machines are more durable and trouble-proof than the American projectors now in use. Generators. — Japanese theatres generally use alternating current, although most of them are aware that direct current is much better. A few of the largest theatres in principal cities are now using alternating current and are equipped with American converting generator sets. There is a very promising outlet for American generator sets, provided they can be sold at a reasonable price. Theatre owners would very much prefer to use direct current, but feel that they cannot afford the high price which is now demanded for generators. Gen- erator sets are not being manufactured in Japan at present, although the Japanese electric in- dustry is equiped to turn out such sets if the market becomes sufficiently large to make such manufacture profitable. If there is any Amer- ican generator which can be sold at a low price, it is probable that sales in the Japanese market could be markedly increased. Electric current of 100 volts is standard throughout Japan. The alternating current of 60 cycles is generally used through the country with the exception of the Tokyo- Yoko- hama district, in which the current of 50 cycles is supplied. Arc Lamps. — Practically all of the more im- portant theatres are now using high-intensity and miro-reflector arc lamps. Screens. — The majority of screens now in use are of white cotton cloth, manufactured locally especially for that prpose. Many theatres are also using a plain white plastered wall as a screen. There is also some use of a type of screen called daylight screen, apparently some fabric with a silvered surface. Visual Education. — Practically no progress has been made in introducing visual .education by means of motion pictures into Jananese edu- cational institutions. However, the various boards of education and school authorities realize fully the advantage of motion pictures for educational work. In Tokyo the municipal board of education has introduced a plan, in collaboration with theatre owners, whereby twice a montr- snecial exhibits are held for school children. These shows are usually held on the second and fourth Sunday and start about 10 o'cock in the morning and run for two hours. The films shown are ones which have been specially selected as educational. The plan has proven very popular with the school children. However, there is very strong op- position to this plan by the Christian com- munity on the grounds that it prevents the children from attending Sunday school. The Department of Education is now formulating a national plan for the use of motion pictures in Japanese schools and colleges. Education in Japan is under the control of the Department of Education. That department collaborates with and supervises the various educational institutions. In addition, each of the prefectures, which correspond to our states, has a local board of education and all of the larger towns and cities have municipal boards of education. All of these local boards are more or less under the direction and control of the central department. Laboratory Equipment. — There is a very fair market for laboratory and other equipment. That market will undoubtedly increase as the Japanese studios develop and become more thoroughly acquainted with modern production methods. However, the market will always be confined to the more complex and elaborate machinery since all of the simpler equipment can be manufactured locally at very low prices. It is believed that there is an outlet in Japan for a considerable number of polishing ma- chines, although, of course, it will be rather severely limited by the small purchasing power of most of the studios. It 'is safe to say that pt present there is no market for automatic developing machines, although it is possible that sales could be made by sending an Ameri- can representative to demonstrate the advan- tages and superiority of such equipment. How- ever, the present developing methods are satis- factory and undoubtedly considerably cheaper, owing to the low price of labor. Automatic printing machines are being used Prices Too Stiff For Theatres To Pay, Gov't Says in most of the larger studios. Machines which will print from 35-millimeter positives to the 10-millimeter amateur size have a potential market, since amateur cinematography is be- coming very popular ; undoubtedly a number of the Japanese productions will eventually be printed for amateur projection purposes. There does not seem to be an appreciable market for perforating machines. Very little imported steel equipment of any sort is used, and it is probable that the market for such material will always be very small. The de- veloping tanks, racks, and similar equipment are all manufactured locally at very low prices, and, in consequence there is no market for similar American products. Below are the names and addresses of the leading studios: Shochiku Kinema K. K., Shintomicho, Kyo- hashiku, Tokyo; Nippin Kinema K. K., Eirakucho, Kojimachiku, Tokyo; Toa Kinema K. K., 1 Munekore cho. Kitaku, Osaka; and Teikou Kinema Eigwa K. K, 43 Shiomachidori 4 chome, Minamiku, Tokyo. The following are smaller companies and individual producers: Makino Kinema Co., Shimo Kamo, Kyoto; Ichritsu Shokai, Sonezakicho, Kitaku, Osaka; Asahi Kinema Co., 47 Kotobukicho, Asakusaku, Tokyo; Azuma Studio, 1000 Azumachi Xosmurai, Tokyo-fu; Chiyoda Eigwasha, 5 Kitchiracho, Shibaku, Tokyo; Kata Eigwa Sesakusho. 951 Tenoju Sumuyoshi, Osaka: Daido Eigwasha, 92 Sannomiya 3 chome, Kobe; and Sanryu Shokai, Kyoto. The first four companies comprise a syndicate. Portable and Amateur Equipment . — Amateur cameras have been on the Japanese market in quantities for only two or three years, and consequently there has not been sufficient time to secure a wide distribution, even within the natural limitations imposed by the economic character of the market. On the other hand, the demand for such cameras, and with them projectors, has been found to be good, and the trend of business volume is upward. The general opinion prevailing in the trade is that the prospects for the sale of amateur equip- ment are encouraging. The low average pur- chasing power of the people, however, will for some time confine purchases to the wealthier classes, and the more enthusiastic patrons of motion pictures. The Japanese are distinctly fond of photography of all kinds, and through- out the entire country cameras of all kinds are widely used. As a result, there are, of course, many shops or stores handling them. The matter of price and cost of operation are the only obstacles to a fairly large volume of busi- ness in cameras and projectors. CEYLON From Report by Koyne V. Gram, American Vice Consul, Colombo Projectors. — There are 17 theatres in Ceylon, all of which are equipped with Pathe projectors. The landed cost of such projectors is 900 rupees ($361). According to several theatre managers, the Pathe projector is preferred to other makes because it is simple and easy to operate and because repairs and replacements can be easily obtained in Colombo. Practic- ally all of the theatres in Ceylon are equipped with at least two projectors, most of which are new models. Projectors must, in order to find a ready sale, be of the type that can be used on either direct or alternating current, since both kinds of current are used in Ceylon. It is not un- common in Ceylon for one section of a city to use alternating current and another section to use direct current. Arc Lamps and Screens. — One theatre, for a short time, tried high-intensity and mirror- reflector arc lamps, but the slight improvement gained thereby did not warrant the expense. AH of the picture theatres in the island use ordinary cloth screens. 46 M o I i o it P i c t it (' zv s A it g us t 9 , 1 9 3 (i Opinions on Pictures Queen High I Paramount — All Talker) Amusing Farce (Reviewed by Bill Crouch) A DAPTED from the play "A Pair of Sixes." ** "Queen High" becomes entertaining com- edy through the efforts of a capable cast. Head- ed by the inimitable Charlie Ruggles, the cast carries the action over many trite situations in the story. This one will meet with approval in the week run houses and in the split-week spots. However, it lacks name draw for ad- vance plugging. Ruggles and Frank Morgan are owners of a concern which manufactures ladies' garters. They spend the greater part of their time in fighting with one another and when Morgan hires Ginger Rogers, his niece, as secretary to offset Ruggles having his nephew, Stanley Smith, in the firm the trouble starts. The law- yer for the firm is called in to settle the argu- ment and suggests the men play a hand of poker to decide the dispute. The winner is to become the master and the loser will be the man. Ruggles loses and becomes Morgan's valet. From then on things start hot and heavy. Morgan lords over Ruggles and invents many tasks for him. Ruggles resents this and it makes Morgan all the happier. Miss Rogers tells Ruggles that the way to get even is to apparently enjoy the work and appear to be in love with Morgan's wife. Then Morgan will get jealous and end the wager. Ruggles does this, starting out with one of his usual drunk scenes that celebrates the new idea. From then on he has Morgan on the spot. Finally when things are so involved the partners are ready to call off the bet, but as they are about to do so they discover that a poker bet is not legal and that they have been fooled by the lawyer. This shows them what fools they have been for quarreling. They make up and decide to work together instead of fighting. Into this story is woven considerable roman- tic interest capably handled by Ginger Rogers and Stanley Smith who make love through some catchy song numbers. Both have good voices and pleasing personalities. The credit for success of the talker lies mostly with Ruggles as his comedy is way above par. He carries many weak lines over with a bang by his expert mode of delivery and his song number in the kitchen to the cook is a wow. Others who perform acceptably in the pic- ture are Helen Carrington, Theresa Maxwell Conover, Rudy Cameron, Tom Brown and Bet- ty Garde. Nina Ollivette does a comedy bit very well. Musical shorts and good dramatic sketches needed here. Produced and distributed liv Paramount Publix. Directed by Fred Newmeyer. From plav by Lawrence Schwab, George De Sylva and Lewis Gensler. Scen- .111, by Edward H. Peple. Photographed by Wil'iam Steiner. Length, not set. Running time, not set. Release date, Aug. 23. THE CAST T. Bogg Johns Charles Ruggles George Ncttleton Frank Morgan Dick Johns Stanley Smith Polly Rockwell Ginger Rogers Mrs. Nettleton He'en Carrington Mrs. Rockwell Theresa Maxwell Conover Florence Cole Betty Garde Coddles Nina Ollivette Cvius YanderhoM Rudy Cameron Jimmy Tom Brown Monte Carlo (Paramount — . /// Talker) Exceptionally Fine (Reviewed by Walter R. Greene) TI1F. master hand of Ernst Lubitsch has directed another picture that belongs in the t rank of talker efforts. Similar in many ways to "The Love Parade," it is as appealing and charming, despite the absence of the personable Chevalier. This one is okay for big centers and should do fine business in these spots. Plenty of pro- duction value, great performances and lots of laughs all set to a fast tempo make this one a sure-fire hit for discriminating audiences. With the story laid around royalty and myth- ical kingdoms and with most of the scenes at Monte Carlo, the picture has a colorful back- ground. Jeannette MacDonald, as the Countess Von Conti, is about to marry Claude Allister, a prince, when she changes her mind and leaves from the ceremony to escape on a train for Monte Carlo. Here she bets her small fortune on the roulette wheel, but loses what little she has. Jack Buchanan, seeing her at the gam- Mi ng tables, falls for her beauty and, in an effort to see her, hires out as a hairdresser. She, unaware that he is Count Falliere and very rich, falls in love with him, but refuses to marry him since he is not of noble birth. With bills staring her in the face, she finally agrees to marry Allister with the understand- ing that it is only for his money. Buchanan hears of this plan and tells her he can win back her fortune. She gives him her last money and, when he brings back a tidy sum appar- ently won at the casino, is almost willing to marry him. However, she changes her mind and the following morning tells him that he is discharged and that she is going to marry the prince. Buchanan then arranges that she at- tend the opera, "Monsieur Beaucaire," which she does, and, as the story is unfolded, she learns that the hero of the opera was a prince, posing as a hairdresser in an effort to win his lady's hand. MacDonald then sees through it all and the final fadeout finds her in the arms of Buchanan, his real identity established. The talker moves at a swift tempo and, while there are many musical numbers, they are worked in so cleverly they help carry the story, rather than slow it up. The subtle, humorous touches of the Lu- bitsch direction are to be found all through the picture and give it spice. The songs are built into the various situations in many new and novel wavs and are especially effective. One number in particular received a great ova- tion. As Miss MacDonald is leaving on the train for Monte Carlo the camera shows the puffing engine with its driving wheels rotating in time with the music. This is gradually built up until Miss MacDonald breaks into a song which climaxes the action most effectively. The roles played by Miss MacDonald and Buchanan are exceptionally well handled. Both have splendid singing voices and their acting is above average. Zasu Pitts and Tyler Brooke lend humorous touches to the production with their clever portrayals, while Claude Allister, Lionel Belmore and Albert Conti are also capa- ble in their respective roles. Donald Novis and Helen Garden, who sing in the operatic sequence, have pleasing voices. The scene from the opera "Monsieur Beaucaire" is cleverly worked in and proves most effective. The songs include several potential "hits." Cartoons and dramatic shorts will go okay here. Produced and distributed by Paramount- Publix. Directed by Ernst Lubitsch. Scenario by Ernest Vajda. From story "The Blue Coast." by Hans Mueller, and episodes from "Monsieur Beaucaire," by Booth Tarkington and Evelyn Sutherland. Dia- logue by Vincent Lawrence. Lyrics and music by Leo Ribbin, Richard A. Whiting and Frank Har- hng. Photographed by Vincent Milner. Length, about 7,650 feet. Running time, about 85 minutes. Release date, not set, but in the fall. THE CAST Countess Vera von Conti Jeannette MacDonald Count Rudolph Falliere Jack Buchanan Maria Zasu Pitts Annand Tvler Brooke Prince Otto von Seibenheim Claude Allister Duke Gustav von Seibenheim Lionel Belmore *',auI •••■ John Roche Master of Ceremony Albert Conti Lady Mary Helen Garden Monsieur Beaucaire Donald Novis Herald David Percy Approves Change "I see Hollywood stars are go:ng in for canned soup because it's nourish- ing without being fattening," says Farmer Drybottom. "Better for them to make 'sunpee' than 'whoopee.' " — L. A. Herald. Broken Dishes (First National— All Talker) Fair Comedy (Reviewed by Bill Crouch) GRANT WITHERS and Loretta Young carry the love interest in "Broken Dishes." Taken from the Martin Flavin play by the same name, it is brought to the screen in inter- esting style and makes a fair light comedy. The picture deals with life in ~ the Bump- stead family, which is run by an utterly unsym- pathetic and dominant mother, Plmma Dunn. She makes life miserable especially for Loretta Young, one of the daughters, and' O. P. Heg- gie, the hen-pecked husband. Grant Withers and Miss Young wish to get married, but the mother refuses to let her daughter marry a delivery clerk. She is al- ways bewailing the fact that she did not marry Richard Tucker. One evening while the mother and two of the daughters are at a picture show, Loretta invites Grant over to the house. She tells her father he will not have to do the dishes, but should go to the lodge instead. He does and. while celebrating an installation, gets drunk on cider. He returns and in his inebriated condition consents to the immediate marriage of Loretta. The justice of the peace. Farrell MacDonald, is called and the ceremony is performed just before mother and daughters arrive. The mother is in a rage over the mar- riage, when in walks Tucker. Miss Dunn in- vites him to stay and then prepares to renew old acquaintances. Heggie. thinking he has lost out, tells Tucker he will give his wife a di- vorce so that they can lie happy. Just then officers arrive and Tucker is arrested for sell- ing fake stocks. From then on Heggie takes the upper hand. He tells his wife where to head in at and brings about a reconciliation between her and the newly weds. Notable in the cast is work of O. P. Heg- gie, who takes top honors. Dunn. Withers and Young are also capable in their roles. Tucker does a heavy role well. The story, while rather trite, has been nicely directed by Mervyn LeRoy. Musical and good novelties needed here. Produced and distributed by First National. Di- rected by Mervyn LeRoy. From the play 1'} Martin Flavin. Adaptation and dialogue by Francis E. Faragoh. Edited by form Rollins. Photographed by Release date, approximated Dec. 1. Length, not set. Sid Hickox. Length and running time, not set. THE CAST Elaine Loretta Young Hill Clark Grant Withers Tustice of Peace J. Farrell MacDonald M i 9. liunipstead Emma Dunn Chestei Armstrong Richard Tucker Sam Green Lloyd N'eal Myra Virginia Sale Cvrus Bumpstead O. P. Heggie Mabel Aileen Carlyle \li Purdy Tom Ricketts Ted Tones Frank Darien Mrs. Quigley Jane Keck ley A u gust 9 , 10 3 0 M o t i o n P i c I u r e A e w s 47 Opinions On Pictures Children of Pleasure (M-G-M—All Talker) Good Program Offering 1 Reviewed by Charles F. Hynes) TlilS picture rated more than a one-day showing on Broadway, but the dearth of outlets shoved it into a daily change, even though films below it in quality sometimes get a week at the Broadway stands. It's a good program offering, nothing big, but with some good acting, which gets over a rather trite story, some tuneful songs and some corned} bits. As program fare it should prove satis- factory. Lawrence Gray carries the picture, cast as a song writer who nearly marries a rich but- terfly. He is a personable hero (he showed that in "Marianne"), sings well and can act. Wynne Gibson is good playing opposite, giving the touch of reality to a far-fetched part. Helen Johnson is the beauty for whom Gray goes for in a big way, bringing to the part beauty and fair acting ability. Maj Boley and Benny Ru- bin furnish some laughs. Kenneth Thomson and Lee Kohlmar also contribute good minor characterizations. Gray, a rising song writer is enamored of an heiress. Their marriage is all set, but the night before it is to be celebrated, Gray learns that the girl considers it more or less of an experiment, and intends to continue her affair with his "understudy." Incensed, he disappears. His co-worker at the office, who has been a sorl of big sister to him, agrees to marry him. They have a few rounds of drinks, and next morning Gray believes they are married. The girl, however, had not gone through with the ceremony, and returns the heiress to him. How- ever, his eyes have been opened and he rushes to the office worker as the girl he really loves. This ending is somewhat in the nature of a mild surprise, and furnishes a kick. Director Harry Beaumont has got all he could out of the rather slender story. The play was "The Song Writer." in which Georgie Price starred. That title, probably, would have been better in getting tliis over. I artoon and scenic novelties with this. Produced and distributed bj M-C-.M. Directed by Harrj Beaumont. From th< play, "The Song Writer, by Crane Wilbur. Dialogue by Crane Wilbur. See nario by Richard Thayer. Film editor, Blanche Se- well. Photographed by Percy HilBurn. Length, 6,400 feet. Running time, 72 minutes. Release date, April i [' 10 THE CAST Danny Regan Lawrence Gras Emma I ii a v Wynne Gibs< in Pal I ha . > Helen Johnson Rod Peck Kenneth Thomson Bernie Lee Kohlmar Fannj Kaye May Boley liit;. Benny Rubin Scarlet Pages (First National— All Talker) Very Good B. O. (Reviewed by Waller R. Greene) AN interesting story, well directed and ably cast marks this talker as an effective courtroom drama. It has all the essential quali- ties necessary for good screen entertainment and will probably meet with adult approval wherever shown. Should go well in the week run bookings and will draw in the split week spots. With Marion Nixon and Grant Withers in the cast it will have juvenile appeal, while John Halli- dav and Elsie Ferguson will draw the older folks. Director Ray Enright has kept his production moving at a swift tempo all the way through and has developed the story in logical manner. Intensely dramatic, the piece has dialogue that fits, with no lines wasted, something unusual with most talkers of this type. Miss Nixon has a tendency to overdue her hardboiled manner at times, but for the most part is excellent. Miss l-'erguson and Halliday divide stellar act- ing honors, while Withers plays a smaller role with finesse. The story opens with a child being left at an orphanage by Miss Ferguson. The father's name is not mentioned and the mother forfeits all right to ever getting the child back. Next we find Miss Ferguson as a successful lawyer. It is 20 years later and she is being asked by Halliday, the district attorney, to marry him. She refuses but does not tell him why. They visit a night club where Miss Nixon is a dancer. Next day they read that she has killed her father. Miss Ferguson takes the case to de- fend the girl, while Halliday is the prosecutor. Nixon refuses to tell the reason for the murder. The real reason for the crime is traced to the efforts of the girl's father to make her the sweetie of William Davidson, theatrical pro- ducer, who holds out the featured spot in a new show as the bait. The girl refused. During the trial the orphanage registry card, telling who the girl really is, is brought up as testimony. In order to clear the girl the con- tents are divulged. Miss Ferguson is disclosed as the mother and when this is made clear Nixon confesses the real cause for the murder and is acquitted. Finale brings the mother and daughter together with the girl marrying Withers and Miss Ferguson marrying Halli- day. The story is well told, of course. It has plenty of punch. Subtle touches of humor are woven in among the more dramatic parts and give the picture a nice balance. Musical shorts, cartoons and comedy needed here. Produced and distributed by First National. Story by based on stage play by Samuel Shipman and John B. Hymer. Directed by Ray Enright. Scena- 'io by Walter Anthony. Dialogue by Maude Fulton. Photography, not credited. Length, 5,906 feet. Run- ning time, 65 minutes. Release date, end of Sep- tember. THE CAST The girl Marion Nixon The mother Elsie Ferguson The D. A John Halliday The boy Grant Withers Others in cast include: Helen Ferguson, De Witt Jennings, Charlotte Walker and Wilbur Mack. Wings of Adventure < / iffany—All Talker) Passable Program Film (Reziewed by Charles F. l/ynes) SOME of it is pretty wild, and the incidents so far-fetched as to bring forth a sigh, but i ere are some thrills, a few laughs and Ar- mida, Mexican actress, to recommend it. Rex I ease is the hero, handsome and a capable rider. He takes his heroics in matter-of-fact fashion in this. In fact, it's all so easy that he hardly gets his hair mussed throughout. For instance, hasn't he the aid of the U. S. cavalry, which in violation of the nation's neutrality, lays down a barrage into Mexican territory, even before its officers know the iden- tity of the parties they are protecting, and he's allowed to bring the girl across the line with nary a worry over customs or immigration i ifficials. It's all done in typical "movie" fashion. Lease and his mechanic (Clyde Cook) are flying in a disabled plane, and fortunately coast to a per- fect landing on a conveniently-placed field. Then they are made prisoners by bandits and forced to collect the booty in a stickup. The bandits are holding prisoner a Mexican gjrl for marriage to their insurgent "president." Lease very casually rescues, her, the pair taking refuge behind a tree, whose location should have made it one of the first objects of search. Anyway, he gets the girl home, and then goes back to rescue his mechanic, but both are ar- rested by federals and sentenced to be shot. This firing squad business is terribly done, the bandits arriving as the soldiers have rifles to shoulders. Then Lease returns for the girl, and with her races to the border and safety. For kids and fans who crave action and are willing to take their hokum laid on thickly. Run musical shorts and novelties with this. Produced and distributed by Tiffany. Directed by Richard Thorpe. Screen play by Harry Frazer. Edited by Clarence Kolster. Dialogue direction by Zella Young. Photographed by Arthur Reeves. Length. 5.050 feet. Running time, 70 minutes. Re- lease date, June 30, 1930. THE CAST Dave Kent Rex Lease Maria Armida Skeets Smith Clyde Cook La Panthera Fred Malatesta Manuel Nick de Ruiz Viva Eddie Boland The Matrimonial Bed (Warners— All Talker) Just Another Farce (Reviewed by Bill Crouch ) IT has complicated situations that often get very funny, yet "The Matrimonial Bed" somehow misses. Perhaps smoother direction and a more logical development of the story would have given it more punch. Frank Fay, with his talents placed in the right kind of a role, does very well in a part that demands much. He carries the piece over numerous rough spots and as Leopold, the hair- dresser, and Andre the "dead" husband, offers two distinct and pleasing characters. He is ca- pably supported by Florence Eldridge, Lilyan Tashman, James Gleason and Beryl Mercer, in important parts. Marion Byron, Arthur Ed- mund Carew and Vivien Oakland also are well cast. When Fay was apparently killed in a train wreck, his wife, Florence Eldridge, married Gleason. Fay, not dead but suffering from am- nesia, turns up five years later as a hairdresser. He is brought out of his queer mental condition and discovers what has happened. He finds that his wife has married again and has a child by Gleason. Fay also finds that he has married again and is the father of four boys, two sets of twins. How he straightens out this mess forms the basis of the story and provides many humorous situations. The ending is made rather satisfactory when he pretends to revert to his unbalanced mental state and rejoins his second wife and children. The picture is nothing more than a photo- graphed stage play. The action is practically all centered in one room and the photography is not all that it should be. The dialogue is not at all times clearly heard. Too much of the development of the story depends upon words rather than action and many good comedy touches that could have been brought out by pantomime are missing. The sequences are in many cases very episodic, and at times the acting is overdone in an effort to bring out comedy values. Needs plenty of boosting as no real box-office names are listed in the cast. Good musical shorts and cartoons needed here. Produced and distributed by Warners. Directed )j Michael Curtiz. From French story bv Yves Mirandt and Andn- Mbuezy-Eon. Adapted by Seymour Hicks. Length, 6,030 feet. Running time, 67 minutes. Re- lease date, August 16. THE CAST Leopold Frank Fay Soyvaine Lilyan Tashman Gustave James Gleason Corine Beryl Mercer Juliet Florence Eldridge Susanne Vivien Oakland ["he Doctor Arthur Edmund Carew The Maid Marion Byron Sons of the Saddle (Universal— All Talker) Good Program Western THEY take the usual liberties with story and situation plausibilities, but except for a few far-fetched incidents, this registers as good en- tertainment, which will please the action fans. Superb riding by Maynard and his magnificent horse, Tarzan, feature the picture. Maynard 48 .1/ o t i o n P i c t u r e A e w s August 9 , 193 0 Opinions on Pictures is a popular western star whose following should be increased in talkers, for he has the advantage of good looks, a most pleasing drawl, some acting ability and a singing voice that is not so bad. In this, Maynard is a ranch foreman, too bashful to woo the girl he loves. And so, he gets his buddy, a young hand, to speak for him. The kid has been keeping bad company, and is discharged, by the ranch owner when caught talking to the rustler leader. He joins the rustler band, whose leader is plotting the ruin of the ranch owner and capture of the daugh- ter. During the roundup, the ousted cowboy comes on the scene to give wrong directions to his erstwhile pal, so that the ranch owner can be ambushed and the herd stampeded. Maynard follows the youth to the bandits' hangout, rescues him and both make their getaway only to be surrounded by the bandits, who, believ- ing their quarry killed, hasten to the ambush. But Maynard has sent the trusty Tarzan ahead with a message, and when the rustlers arrive, the outfit is ready for them, besting the out- laws in a brief fight. Some beautiful scenery, a thrilling fall taken by Tarzan and some comedy feature the picture. Doris Hill is good opposite Maynard and Carol Nye effective as the weakling. Francis Ford and Harry Todd are other name members of the satisfactory cast. Harry Joe Brown did a good job of directing. Talking comedies and cartoons suitable. Produced and distributed by Universal. Directed by Harry Joe Brown. Story by Bennett R. Cohen. THE CAST Jim Brandon Ken . Maynard Ronnie Stavnow ■ Dons Hill Martin Stavnow Joe Girard Harvey Carol Nye "Red" Slade Francis Ford "Pop" Higgins Harry Todd West of the Rockies (/. Charles Davis—State Rights) Terrible (Reviewed by Charles F. Hynes) YOUR audience, including the kids and most rabid western fans, will guffaw at this one. It's not meant for comedy, but it surely should hand them a laugh. An amateurish western, which reeks of the early days of picture making, only that it has outlandish dialogue, hardly an asset. It's an all-around poor picture and the cast is of an inferior grade. Art Mix is the hero. He can ride, but that just about lets him out. Fontaine La Rue appears opposite and cer- tainly can't rate much by her work in this. The rest of the players are uniformly bad and the comedy, so-called, is atrocious. The love scenes are nobody's business. "West of the Rockies" is the picture's mis- nomer, with a title telling you that it is a story of and was filmed in Texas. However, what's a little geography, so far as the great open- spaces are concerned? The story concerns the efforts of Mix to trap a band of rustlers stealing his father's horses, and to win the old man's consent to his marrying the daughter of dad's late enemy (dad apparently having bumped off aforesaid enemy)'. The old man refuses to budge, until the girl tips off the father that the rustler chief is out gunning for the son. Dad leads the cowboys to the rescue. Some of the dialogue, a mixture of Mexican expressions and out-of-characUr American slang, is a riot. There hardly seems any ex- cuse for pictures as bad as this one. //' you must play it. plenty of musical shorts, cartoon and novelty support is needed. Exhibitors' Film Exchange, New York distributor of the picture, found itself to" bus> t.. bother about hunting up i redits and so informed Motion Pu n m News fherefore, this review uppers without them. Way Out West (M-G.-M—All Talker) Goofy Western; Dubious {Reviewed by Walter R. Greene) WILLIAM HAINES' fans will perhaps think this one is okay, but most of the customers will laugh at this in the wrong places. The story starts out with a lot of circus bally- hoo and ballyhoo is what it will take to put this talker over. It is filled with hokum of all types and even a liberal amount of Haines sure- fire fails to keep it moving. The tale begins with the smartcracking Haines as a sideshow barker. Playing in a small western town, Bill takes the cowboys for a "ride" on a gyp roulette wheel. When they get wise to the fake they take Bill for a ride into the country and are about to hang him when the foreman of the ranch comes along and suggests that they have Bill work and pay them back what money he has taken from them. This they agree to do and Bill is taken to Leila II yam's ranch, where he is forced to do all sorts of menial tasks. He does them without much grumbling and intersperses his duties with lots o£ laugh-provoking antics. The girl falls for Bill and he for her. When she sends him to town to bank some money he faces the test of either running away or coming back to the girl. The latter is decided upon and when called "yellow" by the girl for not telling the other lads where to get off he fights it out with Fran- cis X. Bushman, Jr., Hyam's suitor and gets licked. When Bushman and the other cowpunchers leave for the roundup Bill decides to make his get-away. As he is leaving Miss Hyams is bitten by a rattlesnake and Bill after operating with a jackknife and removing most of the poison, rushes her to an Indian medicine man. On the return home they become lost in a sand storm and Bill leaves the girl in the car while he looks for the trail. When he returns Charles Middleton, Miss Hyam's brother, has taken her home and Bill is left in the desert. The cowboys, thinking Bill has kidnaped the girl, set out after him. It is here that one of the most absurd parts of the picture takes place. When they find Bill they all start shoot- ing at him as he runs about an annarently de- serted Indian village. How they all missed hit- ting him, is beyond guessing. Bill, finally cor- nered, fights it out with Bushman and this time he wins. Hyam's brother then appears and tells them that Bill is a hero and not a kidnap- per. From then on all is well and the usual clinch precedes the final fadeout. This story is filled with many ridiculous sit- uations. Too much leeway was taken in put- ting over some of the gags and the reason for all the chase scenes in the last reel or two will perhaps never be known. Fred Niblo, the di- rector, had a tough story to begin with, but made fair progress with it. Haines does his usual stuff and has little opportunity for any- thing new. Cliff Edwards and Polly Moran lend comedy touches that are enjoyable, while Leila Hyams, Francis X. Bushman, Jr.. Charles Middleton and Jack Pennick are satisfactory in their respective roles. Musical and cartoon shorts okay here. Produced and distributed by M-G-M. Directed by Fred Niblo. Story and continuity by Byron Morgan ,i,l Alfred Block. Dialogue by Joe Farnham. Edited by William S. Gray. Length. 6,407 feet. Running time, 71 minutes. Photographed by Henry Sharp. Release date, Aug. 2. THE CAST Windy William Haines Molly' Leila Hyams Pansy P""y Mor?.i Trilby Hiff Edwards Steve Francis X. Bushman. Jr. la Belle Rosa Vera Marsh Thick Charles Middleton Pete Jack Pennick Tex Buddv Roosevelt Hank Jay Wilsey Flesh Show Route May Be Launched For Warner Chain Hollywood— Draw of the Larry Ceballos flesh shows reintroduced at Warners Holly- wood and Downtown is leading Warners to plan a national presentation chain to buck Fanchon & Marco, Publix and RKO stage shows, it is stated. Ceballos, it is said, would have charge of the circuit. Under the reported plan, the shows would be produced at the Warner and First Na- tional plants and routed from here. War- ners now has a string of 13 California houses, with five more building, has been reported as dickering for theatres in the Pacific Northwest and has an Oklahoma City string. The next jump would be Mil- waukee and Wisconsin towns and then into Chicago, Ohio, New York, New Jersey, Pennsylvania, Delaware, Maryland and Virginia contain many company houses for other jumps. Co-op Venture To Resurrect Flesh-and-Blood Richmond, Ind. — Bringing back "flesh and blood" to the stage and pit is the pur- pose of operation of the Lawrence here as a co-operative venture. The house, which has been dark 13 months, reopened with musical tabs, stock and short subjects at pop prices. It is the only legit house here, all other theatres featuring sound films. Fifteen showmen are partners in the ven- ture, which Frank Templin, manager, says is creating positions for 39 people, many of them out of work for some time. Some of the partners were thrown out of work when sound films became the rage. Speculation Held Cause Of Exchangeman Thefts Washington — Edgar L. Jacobs, 39, em- ployed at the Paramount exchange for nine years, during the last two of which he has been acting as auditor, has been arrested charged with embezzling funds of the film company over a period of two years and a suit has been instituted against him for $70.- 000. Garnishments have been filed against five financial institutions in Washington to try to recover some of the money. Jacobs admitted he had used the money to speculate and had been wiped out by a recent Wall Street crash, it is reported he told detective Dennis J. Cullinane. who made the arrest. Pathe Steps in and Beats Para, on "Rebound" Buy Hollywood — With Paramount all ready to close a deal for the rights to "Rebound.'' Pathe stepped in and purchased the stage play. Paramount had expected to star Ina Claire in the vehicle as she is making a de- cided hit in the local run of the play. August 9 , 19 3 0 Motion Picture News 49 Across the World With the Martin Johnsons (Talking Picture Epics — Talker) Serial — Episode No. 1 Sure Fire B.O. Stuff AFTER, seeing this, they're sure to come back for the others. The recent Martin Johnson travel feature has been made into serial form, and a smart decision it was for Talking Picture Epics, because each unit pro- vides sufficient adventure entertainment to build up a strong following among all kids between six and sixty. We believe that the Johnson material is a good deal more interesting in short slices than in its original state of six or seven reels. Johnson's accompanying dialogue description, and musical synchronization has been effective- ly "dubbed" with the silent footage taken by the expedition. The Johnsons, in this first episode, are seen in the South Sea Islands of the Pacific. There thrilly adventures into dark Africa, according to an announcement, will follow. Running time of each, about 20 minutes. This will go great with a feature comedy. Let 'er Buck (Pathe— Talker) Thrilly THE boys out at Cody, Wyo., stage their rip-snorting rodeo on Stampede Day, and Grantland Rice's cameraman was on hand to catch the thrills and spills. He turned in an admirable job, both from the standpoint of lens work and sound. There are a dozen good punches. The rodeo is staged amid a picturesque set- ting, with towering mountains in the back- ground. Running time, 9 minutes. Hold this one for your kid shows on Satur- day. Comedy feature will go well. French Kisses Just Fair BOBBY AGNEW is an American in Paris, whose girl has a yen for artists. Accord- ingly, Bobby poses as one, but a model moves in on him causing complications. His valet helps to cover up things when the fiancee ar- rives with her aunt, and after a lot of running around, quick exits and quicker lying, every- thing is hunky dory. There are a few laughs. Monty Collins is the valet. Running time, about 17 minutes. Bolster with plenty of support required. Bigger and Better (Vitaphone— No. 925) Doesn't Click FANNY and Kitty Watson in a vaudeville turn. The songs are none too hot and the gags old and unfunny. Fanny runs pretty much to weight, and her size makes her somewhat unique as an entertainer. Otherwise, this is flat, small time stuff which doesn't register. Running time, 8 minutes. Roister it plenty. The Marionettes (Giving Their Impressions of Al Jolson) (International Talking Pictures — Talker) Fair Novelty MADE in England by a famous old Italian family whose ancestors have been in the marionette business for the past 350 years (so an introductory caption states). The Jolson show staged by the miniature figures is natural enough, and songs and musical accompaniment lend an added touch of entertainment. Running time, about 13 minutes. Run this with a feature which lacks musical sapiences. Short Subjects M Good Time Kenneth (Radio -Pictures) Punk ARC CONNELLY in a so-called comedy which will create scarcely a ripple. It's one of the series made at the Gramercy stu- dies, and probably is one of the reasons that plant was closed. Connelly and her conven- tioneer set out to buy a drink in a New York speakeasy and manage to get pinched in a radio without so much as getting even a weak snifter. Running time, 9 minutes. It needs plenty of help to get by. The Operation (Vitaphone — Talker) Splendid Novelty ONE of those rare occasions where a ven- triloquist sketch does not bore its audience may be found in Vitaphone's act featuring Ed- gar Berger, who unquestionably knows his stuff. Coupled with Berger's fine performance goes expert handling to make this one over- flowing in entertainment value, and fit for a spot on any bill. Running time, about 11 min. Use anywhere, particularly where light com- edy is needed. Screen Snapshots (Columbia — Talker) Okay BUCK JONES introduces Patsy Ruth Mill- er, at home ; Raquel Torres on the beach, Alice White greeting a group of flyers, and Joe Brown, Laura Lee, Fred Kohler, William Beaudine and others "on the lot." Entertain- ing, with a heap of fan interest. Running time, about 9 minutes. Adaptable to almost any bill. Ideal with a dramatic feature. I Still Remember (Advance— Song) Usual Stuff CHARLES LAWMAN rendering the name song, as the newest release in the series of song trailers made by Advance. Not suitable for the key first runs, but okay for neighbor- hood stands. Urge your audience to join in on the chorus. Running time, about A minutes. Book this with your Western kids' slwiv. Give Me Action (Pathe— Talker) Pretty Weak BILLED by Pathe as a comedy, at times it's hard to tell what this is. Antiquated gags, sloppy sentimentalism, and only fair direction mixed into a dish of mediocrity. ■ Running time, 18 minutes. Get good comedy to go with this, if you need laughs. Hot Tamale (Pathe — Sound Cartoon) New Gags SPLENDID cartoon material in this one, with several good wrinkles adding a re- freshing touch of newness. The blare of brass is given a rest, and ukelele and guitar arrange- ments are effectively used as a change. Several good laughs. Running time, 8 minutes. Almost every bill should have a cartoon. Here's a good one. Road Knights (Vitaphone Varieties No. 4,122) Good Burlesque Novelty THE hoboes stage a convention and a real party it is. They travel in style, a la box- car, burlesquing the convention specials of the various societies and fraternal orders. Arriving at their meeting place, an open-air party is held with a tramp master of ceremonies intro- ducing the various numbers, which include some fine hoofing and a men's chorus number which hands a laugh. Running time, 9 minutes. Good for comedy bill. "Be Careful With Those Eyes" (Advance — Song) Neighborhood Stuff CHARLES LAWMAN, a pleasing tenor, sings the title song in this song-trailer, which stacks up to be prety fair audience stuff for neighborhood theatres where a strong flavor of that community spirit prompts a lusty chorus to chime in on the encores. Running time, about 8 minutes. Good on a neighborhood bill, on the spot follozving a dramatic feature. Rhythms ( l 'itaphone — Talker) Good Band Number UNIQUE handling of this one pulls it out of the class of average jazz band numbers. Leo Reisman and his Hotel Brunswick orches- tra are featured. The unit has a keen sense of rhythm and record remarkably well. Beautiful scenic shots are used to advantage, while the band set in a silhouette background offers a touch of novelty. Running time, about 15 min. Use with a straight comedy, or dramatic fea- ture, but keep it azvay from a musical. Audio Review, No. 32 (Pathe— Talker) Entertaining MORE than the usual average of interest is contained in Pathe's current Audio, which starts off with a slow, although enter- taining unit featuring rugmakers at work in old Bagdad, and then running into another marion- ette show staged by Sue Hastings. The final subject is a pip. Featuring "This Prince Busi- ness," numerous old shots of .the Prince of Wales are set to appropriate music. The num- ber traces Edward from the age of six right up to the present day. Stills were used where motion pictures were unavailable. Running time, 10 minutes. Voice of Hollywood (No. 15— Tiffany) Good Subject JOE COBB, youthful Hal Roach player, is __ the guest announcer in this number of this popular series of Station S-T-A-R broadcasts. Lina Basquette heads the list of celebs Joe in- troduces, with Mary Pickford putting in a strong plug for the M, P. Relief Fund, and introducing a number of other screen lights. This slows it down somewhat from others of the series, but it's a good subject, neverthe- less. Fits any bill. Spoor Bergen, Photo Lyte Units Chartered Wilmington, Del. — Spoor Bergen Corp., listing 3,000 shares of common, and Photo Lyte Sound, Inc., which will manufacture sound equipment at New York, have been incorporated here. Spoor Bergen Corp. is understood to be affiliated with Consolidated Film Industries, which purchased rights to the Bergen de- veloping process several months ago. 50 M o I i o 11 P i c t u r e V e w s A it y it st 9 , 19 30 "Mechanics'' the Damper on Hot Love Stories ( hicago — The ''Sand-witches" skit, which figured in last week's stage show at B. & K.'s Oriental, frequently came off a little ragged. Here's the explanation : The skit was a beach scene. To add to the impression of vacation leisure, the stage director supplied the "witches" with maga- zines as they lolled in the background. Time and again the cues for the reading girls to leave the stage were ignored. B. & K. spotted the slips and complained to the stage director. An investigation disclosed that the girls had been supplied with copies of "Love Stories" magazine and, becoming absorbed in a pash anecdote, ignored their cues in order to finish enough sentences to determine whether or not the heroine col- lected. By midweek the skit was coming off ef- ficiently. The stage director had replaced the emotion magazine with copies of "Popu- lar Mechanics." Ban or No Ban, If It Makes the Dough, Fox Books Chicago — The fancy business done by "\\ hite largo (banned by the Hays organ- ization i at the Fox Loop house (Monroe), has induced this theatre organization to 1 k the picture into its outlying houses' here. The Commercial and Terminal the- atre- are next on the Fox string to play the British-made picture. Outlying Publix houses, too, completed bookings for "White Cargo" after it became evident that the Fox houses were getting away with it. The picture, playing here to adults only, gave the Fox Monroe its first 100% gross rating in months. Gifford Wants "Century" Freddy Gifford, operator of the West Side Century, has instituted suit in Federal court here to enjoin Publix-B. & K. from using the name Century Theatre for the circuit's recently acquired property at 2820 North Clark Street. JACK KAPP, former director of Bruns- wick's Chicago recording studios, and genial toastmaster much in demand at local business-men's luncheons, has been named by Warners to head all Brunswick recording ac- tivities. Jack's headquarters will be in New York after August 15. * * * William Gaxton, debonair actor of "Fifty Million frenchmen Can't Be Wrong" fame, flipped the Santa Fe Chief here during the past week en route to Hollywood. He will be starred in Warner's productions of the play which, incidentally, will be his first talking picture. * * * Blossom Seeley and Bennie Fields, in town for a week's turn on the State-Lake stage, telling romantic-minded reporters the circum- stances under which they met each other here ten years ago at the Majestic theatre and de- cided to be married. "We've danced together ever since," concluded Blossom, making a pass at Bennie. * * * The Biltmore, which has claimed without dispute in past years, the reputation of being Chicago's toughest theatre — as far as theatre audiences are concerned — was re-opened py B. & K. last week. The house, formerly Sin- ners', has been completely rebuilt and re- ciinipped. * * * Olive Borden caused a flurry among local moom pitcher chatter writers by hopping off a train during the week accompanied by Ray Ryan, head of a local printing and publishing house, after a vacation visit at the home of Mr. and Mrs. W. H. Fawcett at Breezy Point, Minnesota. Olive relayed the information that she was en route to New York to consider two picture contracts offered her, but would be back- in Chi in two weeks. * * * The Leighton Co-Operative Industries, chain lunchroom operators, has leased the space for- merly occupied by the Cozy theatre at 40 South Clark St.,. and will remodel and reopen the premises as a lunchroom. * * * Essaness Theatres acquired the Chateau (1,- 700) last week on lease from Albert Fuchs, the builder. It is reported $100,000 will be spent ,m refurnishing and remodelling prior to re- opening next Fall. The lease is for 20 years and is based on a percentage of the gross re- ceipts of tin- house with a minimum guaranteed rental varying during the period. The estimated rental for the term is $480,000, or an average of $24,000 yearly. * * * Eric von Stroheim, wife and 7 -year-old son, Eric, Jr.. paused here en route to New York, where they have embarked for Vienna. Trie, Sr.. revealed that he was once a flypaper sales- man in San Francisco; later entering the United (Continued on page 51 | Chi Cops Cannot Abolish System Of "Pink" Permits Chicago — The Chicago police department, under supervision of which the city's cen- sorship board functions, has no authority to discontinue the policy of issuing "pink" per- mits for films which the censors have ad- judged to be unfit for minors, according to a ruling submitted by the city's law depart- ment. Acting Police Commissioner John Alcock asked for the opinion in order to determine whether the "adults only" permits could be abolished. The case directly in mind was that of "Primrose Path," a Willis Kent production, which had been refused a white permit by the city's censor board and has been under consideration for several weeks as to its eligibility for a "pink" permit. The censors indicated they would be obliged to pass the picture on an adults only permit. Alcock, seeking to block its exhibition here, sought the opinion with the above results. Abolition of the "pink" permits would ban an average of 50 productions annually here. Some of the pinks which have played to adults only in recent months in Chicago were "The Divorcee," "Common Clay," "Lilies of the Field," "White Cargo," "Par- ty Girl," "Ladies of Leisure" and "The Cockeyed World." All would have been banned had the "pink" permit provisions not been in existence here. All Chi Helps Oscar Pile Up That Fortune Chicago — Oscar Florine maintained pre- cedent by having as his guests at the an- nual Crystal Lake Country club pow-wow, about half of Film Row's old guard. His guests, the bulk of whom were on the con- tributing list as far as their host's golf game for the day was concerned, included Felix Mendelssohn, Floyd Brockell. Lou Rein- heimer, Jack. George and Harvey Miller. Frank Schaeffer, Tom Greenwood, Bert and Lou Hay and Izzv Slavin. RKO Midwest Division Opens Confab at Chi Chicago — An RKO divisional theatre managers' meeting opened at the Drake Hotel here Tuesday with Joseph Plunkett in charge. About 50 managers and assist- ants from RKO midwest theatres are in at- tendance at the meeting. A u g itst 9 ,.19 3 0 M o t i o n P i c t u r. e N e w s 51 Brockell Will Quit Publix to Head Chi Buying Combine of 100 Houses In the Good 01' Days Chicago — Sol Stasel, operator at the Owl theatre, hark- ened back a flock of years to the beginning of the Chicago him business in a biographical article published recently in the Chicago "Daily News." Stasel recalled his first theatre job, landed 25 years ago, at the Paris theatre on South State street. "It was a 300-seat house and admissions were a nickel," he recalled. "Carl Laemmle, who was then a distributor with an office in a ramshackle building on Lake St., sup- plied us with film. Operators received $12 a week for thir- teen hours a day, seven days a week. The present scale is $122 a week for 52-hour weeks." City Pops Vote Dough for Sound And Troubles End Chicago — An appropriation of $4,800 was voted by the city council finance committee this week for the purchase of sound equip- ment for the city censorship board's pro- jection room in the South State street police building. In the past, the censors have been obliged either to ' view the' productions in one of Film Row's projection rooms or else view them silently in the projection room of the police building. In the latter case, after viewing the silent projection, dialogue script in hand, the censors are privileged to cut either film or . script. "Besides being obliged to read 50 pages of dialogue on every feature released in Chicago," said Erne Siegler, chairman of the board, "there is a large number of shorts which we must edit by the script system alone. Our only alternative is to see the picture at the exchanges ; strictly on invita- tion. The new sound equipment will lessen the committee's inconvenience and add to its efficiency." Sells Chi Territory Melvin Hirsh, president of the newly formed Syndicate Exchanges, Inc., has pur- chased from W. Ray Johnston "The Con- vict's Code" for Greater New York and Northern New Jersey and will roadshow the picture with a special prison front, elec- tric chair display and chain gang in prison uniforms for ballyhoo. Other sales during the week are: the New England states to Herman Rifkin ; Kansas City territory to .Midwestern Film Distributors; the Chicago territory to Irving Mandel ; Ohio to Fred Schram and California to All Star Features. Inc. The picture stars Cullen Landis and was directed by Harry Revier. Add 2 More to Chain Gillespie, 111. — Dominic Frisena and John Giachetto have taken over the Pert and Colonial in Gillespie, 111., formerly operated by Mr. Frances Peart. Frisena and Gia- chetto have also added the Pantheon, Springfield, 111., to their growing string. Teddy Gray formerly operated the Pan- theon. 'Von' Admits Bad Temper and a 'Kaiser Komplex' i i ontinued from page 50) States Army, then back to selling, then writing, then the movies, through Carl Laemmle's in- vitation to direct "Blind Husbands." He ad- mitted there might have been grounds for the criticisms that have been made of him as "an excessively extravagant director and had tem- pered individual with an emperor complex." Eric, Jr., said he wanted to he an Army officer and would enter West Point when he comes of age. * * * Ernie Grohe, Fox salesman, is recovering from an operation for an infection in his jaw, performed recently. * * * Tom Gilliam reports business in downstate Illinois is following the lead established by the crops. (The crops aie poor.) * * * The 10-year-old son of Steve Benis, Lincoln, 111., theatre owner, well known here, died re- cently at his home. Steve is in Greece in the (•nurse of a vacation trip abroad. * * * Gus Keresotas of the Strand t heat re. Spring- field, shaking hands along Film Row during the iveek. * * * Tom North to Nebraska to pick up waiting contracts for Van Beuren product out there. * * * I he father oj Tony Caputo, crack sound man on I, cue Couer's Pathe news staff here. died recently alter a lengthy illness. Illinois independent's organization remodell- ing their quarters in the Gunther building to provide office space for the organization's new buying and booking circuit. Twenty-four houses are now on the subscribing list here. Harry Lorch, in New York for the past several weeks dickering with the circuit buyers Wheeze on Fleas Heard on the "set" where RKO Ra- dio Pictures' "Half Shot at Sunrise" is being filmed: Bert Wheeler: "What do you do for fleas?" Robert Woolsey: "Scratch 'em!" Wheeler: "I wouldn't do anything for 'em, the dirty brutes." 62 Stands Now Lined Up, With 40 More to Be Added by January First Chicago — Midwest Theatres Corp. began operations this week as the biggest and what is expected to develop into the most important independent buying and booking circuit in the country. Floyd Brockell, Pub- lex Midwest buyer, whose name has been repeatedly mentioned in connection with the new venture, did not join the outfit, official- ly at least. However, Brockell told a Motion Pic- ture News reporter here that he will resign from Publix ultimately and then join Mid- west. He will not be associated with the buying circuit until then. On the initial subscribing list of Midwest are 62 houses. Plans for future expansion, if and when consummated, will add approxi- mately 40 more houses to the list bv the first of 1931. In addition to the 54 named by Motion Picture News two weeks ago. eight new houses were announced as subscribers to the service this week. They are: Joe Stern's three in Chicago; Dittman's three at Free- port ; Ben Katzman's Egyptian at De Kalb, and E. [. Bloom's Jackson Park. Chicago. Brockell will serve as a buyer for the new organization. Lou Reinheimer will also serve as a buyer. The hooking end will be handled by Edward J. Mager, formerly of the Dittman organization and well known in Chicago. He will be assisted by Jim Booth, hooker for Essaness Theatres, whose string of 16, with the new Chateau added last week, comprises the largest single unit subscribing to the new service- organization. Emil Stern of Essaness Theatres heads the organization, as was stated in an earlier issue of Motion Picture News. on the new Pathe product, is expected back about September 1st. * * * Myrtle Collins of the Chi exhibitors' associa- tion office to Williams Bay, Wis., on vacation. * * * Louie Abramson and bride presented zvith a handsome table service by Universal exchange employees. * * * "Holiday," going into the United Artists the- atre late this month, will constitue the first Pathe booking the house has had in a dock of months. * * * _ The Gem, bang remodelled, will reopen September 1st. * * * Max Brodsky resigned as country salesman for the Universal exchange. Universal now has only one country man at work. * * * Joe O'Brien, who has been in charge of Pathe news sound trucks on the Pacific Coast, in town this week with Mrs. O'Brien. Both en route to New York, which is to be Joe's future post. * * * Mrs. Tom Gilliam to Elizabeth Lake, Wis., for a month's vacation. Tom commuting to the same spot on week ends. KANE 52 Motion Picture News August 9 , 19 3 G Films Rapped by Youths' Society Backing Censors St. Louis — Declaring that alleged scenes of crime and immorality do not represent the entertainment choice of American youth, the St. Louis and eastern Missouri branches of the Christian Endeavor union, young people's organization, has launched a con- certed drive for passage of the Hudson bill. Pictures, it is claimed in a resolution, have done more to debauch the morals of young people than any other one agency. "Youth everywhere," it is contended "seeks, if left to its own discretion, the cleanest and high- est ideals, directly contradictory to the claims of the motion picture industry that we demand such pictures as mentioned." Night Shots for Secrecy Hollywood— In order to keep the theme of the picture a secret from the general run of employees in the studio, Roland West is producing "The Bat Whispers" for United Artists entirely at night. The company goes on the set at 6 P. M. daily and works untd three the following morning. The picture is said to be a talker adaptation of "The Bat," which was produced on the stage and as a silent picture several years ago. Samples . . Convince.. Skeptics!! The only perfect point for Sound reproduction. They are NEW — They are BETTER. Your audience can tell the difference— Silnum Points speak for themselves. A generous lot of samples FREE. — Send today — Silman Distributing Co. Sound Equipment and Apparatus 620 Grant Street Pittsburgh, Pa. WANTED Picture house manager for New York State. Splendid oppor- tunity. State all in first letter, reference — experience — salary — address. Apply Box No. 688, Motion Picture News, 729 Seventh Avenue, New York. ;THE" Projectionists' Round Table ; By John F. Rider - {Continued from page 44) being induced. Since the maximum voltage is being induced when the magnetic lines of force are being cut at right angles and the voltage induced is zero when the coils sides move paral- lel to the lines of flux, we have a varying state of induced voltage. Refer to Figure 36. O and P represent the two coil sides revolv- ing in a clockwise direction. As is evident by the dark arrows at O and P these two coil sides when at rest at the positions shown are paral- lel to the field abd the induced voltage is zero. However, as they move toward the point 1, each has described an arc of 45 degrees as it is be- ginning to cut the lines at an angle, and the induced voltage is some value greater than zero. As the sides move to the point 2, each side has described an angle of 90 degrees and is cutting the flux lines at exactly right angles and the voltage is maximum. As the sides move beyond this point to 3, they again ap- proach toward the parallel plane and the volt- age is again reduced. Thus, if the coil consisted of only two loops the voltage output would not be constant, but would vary according to the speed of motion. If such a generator were connected to an ex- ternal circuit the voltage across the circuit or the current in the circuit could be shown as in Figure 37, curve A. By using many loops the voltage or current curve would approximate a straightline as curve B. Thus, we conclude the mechanical means of generating D. C. emf. Closes Number of Deals Sale of distribution rights to "The Woman Who Was Forgotten" in a num- ber of territories and abroad has been com- pleted by Charles S. Goetz, president of States Cinema Corp. Deals include : Max Levy, Boston ; Progress Pictures, St. Louis; M. J. Levinson. Philadelphia and Washington territories ; Charles S. Jones and Cecil Maberry, Dallas and Oklahoma City territories ; Arthur C. Bromberg, Charlotte, Atlanta, Memphis and New Or- leans territories ; M. Wintroub, Omaha ; Celebrated Players, Milwaukee ; Elliott Film Co., Minneapolis ; Richard C. Fox, Buffalo, Cleveland and Cincinnati territo- ries; Harry Lande, Pittsburgh and Mid- west Film Distributors, Kansas City. For- eign deals include: Showman Films, Ltd., United Kingdom, and Briskin Distributing Co., Africa. Movie Star Rotogravures Just Out. 25c Sellers. Ready for Framing Up to 1,000 Sc Each 1,000 or Over 4c Each Nancy Carroll. Janet Gaynor, Charlei Parrell. Greta Oarbo. .lolin liarrymore. Maurice Chevalier, Dolores Coitella, Bebe Daniels, Conrad Nagcl. John Boles. Marilyn Miller. Clara Bow. Ronald Colman. Wm. HaJnet, Raman Novarro. John Gilbert. Buddy Bogtrs, Rudy Vallee. Richard Dlx. Blebard Barthelmeas, Mary Brian, Allee White. Joan Crawford. Norma Shearer. Write for Set of "FREE SAMPLES" One-Fourth Deposit on C. O. D. Orders. M. E. MOSS (B) PUB. CO., Hartford, Conn. Actual Size J*4"i8>4" tod 11x14" Camden Ball Park For Sunday Games Seen "Blue" Sock Philadelphia — A new wedge was thrust into the stiff fight for the repeal of the Pennsylvania "Blue" laws of 1794, with the announcement of John D. Shibe, president of the Philadelphia Athletics, stating that the league leaders are considering a 50,000 capacity stadium in or near Camden, for Sunday ball games. Film men and other entertainment pro- viders are keeping their ears to the ground in the rumpus, which is viewed more or less as a smoke screen in the "blue" laws attack. While the A's project may be possible, it has been pointed out that for the dozen or so home games which would be scheduled, the club would have to draw a capacity crowd of 50,000 admissions to pay for such a stadium. This, of course, is not taking into account the normal liability of bad weather. Dr. David S. Rhone, Camden's director of Public Safety is in the open opposing the commercialization of Sunday in his city, and pointed out that New Jersey has just as stiff "blue" laws as Pennsylvania although they are not as rigorously enforced. The A's played a Sunday test game in 1926, pro- tected by an injunction, but lost the ensuing case in both the lower and the Supreme courts. The idea, however, is attracting consider- able notice in Philadelphia and the story made first position in all the dailies. The Sunday opening proposition is a pertinent one in this city and popular agitation has been whipped to a degree of interest not ap- proached within years. Film interests are quietly campaigning for open Sunday and are reaping the fruits of aroused popular interest. Tidden in Film Hollywood — Another writer and publicity representative has succumbed to the lure of the camera. Fritz Tidden, former trade paper representative and writer, and cur- rently confidential advisor to Clarence Brown, goes into the cast of "The Great Day," Joan Crawford's starring picture which Harry Pollard is directing. Tidden, under contract to Brown, does not even see the salary checks. New Sherman Contract Hollywood — Lowell Sherman has signed a five-year contract with Radio. His old contract, which had two years to run, was discarded. CLASSIFIED ADS. Equipment THEATRE LOBBY FRAMES— Manufacturer to you; low cost. Gem Frame Company, 2805 Brighton, Kansas City, Mo. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way New York August 9, 19 3 0 Motion Picture News 53 MANAGERS' ROUND TABLE CLUB Charles E. Lewis Qhaitman. and /jc/ltat. in ~* Of cMz£onai o/jfocialcon. afmen- G\[eetina- ir, MOTION PICTURE NEWS CjJ&lv OVeek —foz c\(utual Sene/fa and ^Ptaaleff/ Conducted By An Exjdbitor For. Exhibitor.? "Big Shots" ONE lesson I have learned on the coast will remain with me for a long- time to come. It is the honest fact that the big- men in the industry are the ones who are most ordin- ary in their methods of meeting people. I have found that the "duds," (those who make a lot of noise and nothing else) are the birds who try to impress you with their importance by making you wait around to see or talk to them. On the other hand, the man who can carry an important job plus the many responsibilities that go with it, is the man whose office is an open door, where he who has legitimate business will be cordially received without get- ting the runaround from a half dozen office boys and stenogs. And so we come to that point of our little chat wherein we would tell you that along the line of our present trip we have met all sorts of showmen. And those who are the most capable and efficient are the ones who are con- stantly glad to extend a hearty welcome to people who want to see them; be it patron, salesman or trade-paper writer. There is still imprinted on my mind a theatre near Chicago where I was impressed with the lousy (spelt with two z's) way the house was being run and the sloppy methods of the employees. Since 1 was out to meet the man- Table of Contents If Capitol Opening a Success "f Earle Holden Had a Funny One ' Fields Copped First Prize • "The Showman's Calendar" m«tliin| .U> tni* ..m. -,.,t... S. .. .„.n,.J . -tpU1 E.k.aii Ml .( .„H"tt— 1., r.u, ft., ,.„ fort. N'« «sd «f nl.,..,m, \tn— fi.r...Ln#. t» ..V. ,-. ,„.~J ..« Ik. k„„,,J„, I,,. A .„„, („tf..t,.r>. lor »W joy Ji.uU M«f t» Of i»l .Trii. eikikit .tart, tomorrow." In conjunction onnell With a "nut" picture like "The Cuckoos" to merchan- dise, it didn't take G. E. O'Donnell, manager of the Co- lumbia Theatre in Baton Rouge, La., long to decide that the best way to do it would be through "cuckoo" touches. Accordingly, 2,000 coin envelopes printed on one side, "CUCKOO FOOD," and sales copy on the other were dis- tributed to the University and High School students as well as being placed in stores, restaurants, pool rooms and office buildings. The envelopes contained a few grains of bird seed. Copy on the other side read, "Mad wags of RIO RITA hurl giant bolts of laughter in the dizziest riot of slapstick fun ever brought to the screen ! — Wheeler and Woolsey — The Cuckoos — Coming to Columbia — A Publix Theatre — Sunday and Monday." O'Donnell had the lobby fixed up in a most appropriate man- ner that undoubtedly helped to sell tickets for the attraction. The front of the box office was turned into a huge tree with branches extending in all directions. A large nest was placed in the branches of the trunk — seven feet from the floor. An old-fashioned cuckoo clock was placed above the box office directly above the nest. Paper was crumpled to represent bark on the tree trunk and cut-out heads of the comedy stars were placed on the two front frames. But O'Donnell's showmanship is also called into play by other mediums, too. Take, for example, the time he made excellent use of several discarded and worn out automobile tires by bringing them into play as part of his campaign for "True to the Navy." Four of the old converted auto tires were hung under the marquee in the center. These tires were covered with white cloth and lettered with cut-outs of Clara inside the tire. Eight other old auto tires — similarly treated to represent life savers — were hung around the outer edge of the marquee. These tires carried copy, "Str. TRUE TO THE NAVY" at the bottom with a Clara Bow head placed in center. The front of the box office was constructed to represent a gun turret with two cannons eight feet long and ten inches in diameter. Large globe in the end of muzzle gave the effect of a gun flashing. These few stunts form but a small part of the merchandising done weekly by this enterprising showman, and since he has now been represented in our pages we feel that he is going to become very active. We'd like to have your picture, too, "G. E.," so that we can run it in conjunction with your next con- tribution. Irving Fineman Is Securing Business By Novel Stunts We figured that when Monty MacLevy was transferred from the Cross Bay Theatre in Ozone Park, L. I., that his successor would certainly have to step on it to fill the job Monty vacated and we are certainly happy to state that Irving Feinman, who has been managing the house for some time now, is certainly turning out some great stuff. One peculiar thing about Irving's show merchandising is the fact that he very seldom pays any money out to advertise his attractions. He ties up the local merchants and they pay for his exchange heralds, special heralds and any other novelties that will be of mutual benefit. Take his campaign on "Behind the Make-up." As the photo shows, you can see how effective his street ballyhoo proved to be. A man dressed in clown costume was hired to ride a bicycle about the town. He would stop at all of the busy sections and perform tricks at the conclusion of which he would pass out heralds. A sign on his back plugged the picture and a local merchant who was co-operating in the stunt. The merchant paid for thousands of the heralds as well as splitting the cost of the bike rental and the clown costume. When he played "The Love Parade," Irving made up a nov- elty herald in the form of a cut-up puzzle. A jumbled picture of the stars was placed alongside a regular picture and the holders of the heralds were invited to try and "paste the pieces qffTT" B» .'-■'■ f - \ together to achieve the complete effect. The local merchant co-operating with Irving on this plan, gave away three grand awards and Irving followed with an offer of free tickets to the theatre. The merchants paid for 10,000 of the heralds and the final results proved that they did a lot to keep business going heavy for run of the picture. Another angle that made a great hit with the kids and helped to boost up kiddie biz. on the Saturday matinees, was the dis- tribution of candy banks which were given by one of the mer- chants. The banks, twenty-five in number, were handed out to holders of corresponding numbers which were called off from the stage. The stunt went over like a million bucks on the first Saturday and the next week found the kids storming the doors to get in, so the word-of-mouth publicity that resulted from the first week was found very effective. We want to thank Irving for keeping us posted on what he is doing and we know that by continuing his peppy work, he will find himself ranked among the best showmen. LOUIS ORLOVE Says: Your NEWS is just like a letter from home to me as every time I open up your magazine I see all the familiar faces such as William L. Hen- dricks and Rudy Kuehn. Manager, Uptown Theatre, Milwaukee, Wis. August 9. 1930 Motion Picture News 61 MANAcercr kclnd table club Richardson Erected Tree On Marquee As Picture Plug With H. L. Richardson bat- ting them out at Fort Plain, N. Y., it was a sure thing that the townsfolk were going to be treated to some fine show- manship, from the minute he — ==^^== set out to merchandise his shows. Read what he did to exploit his latest. When "The Cuckoos" romped into the Fort Plain, Richard- son decided that he was going to use a novelty front which would make everyone in town sit up and take special notice and the first thing he did was to get a piece of beaver board and set to work to fashion a "cuckoo" front. In the photo we are showing you will note how he made good use of the beaver board by constructing a tree, painted and varnished, as a setting for a cut-out which was made from a three sheet. The finished product showed Wheeler and Woolsey, the stars in the pic- ture, grinning crazily from their lofty perch. But the whole laugh of the gag was the fact that directly behind their heads, Richardson had concealed a Victrola, connected an ampli- fier to it and was using the "cuckoo" record supplied by the exchange. Residents of the town, pass- ing by the theatre were regaled by the crazy laughter of the record and it surprised them so much that they would stand for some time and listen to it. This was the first time that the stunt had been engineered in the town and it met with im- mediate favor. All day the record was kept running, being shut off only after the show had started. You may wonder why the flags are placed on the marquee, so we'll tell you that it was the Fourth of July celebration pic- ture, as well as a special "Cuckoo Week." We want to thank Richardson for passing this along to us and we hope that we will hear some more of his live-wire work shortly. J. Jackson Landed Publicity For House With Austin Auto The advent of the new Aus- tin car was the pay-off for Jack Jackson, publicity direc- tor of the Saenger Theatre in New Orleans, La., to step out and grab off a flock of pub- licity for his house. The agency distributed 2,500 printed heralds from their sales- room—voicing Ben Black's (Master of Ceremonies at Saenger) opinion of this new small car; bannered seven of their autos advertising "The Devil's Holiday," and paraded the downtown streets for one hour Saturday morning with the entire stage personnel in the cars; used a one-sheet in their salesroom; planted pictures of their car with the theatre's principals in the auto sections of the Sunday papers. The agency also paid all expenses of banners, cars, photo- graphs, heralds, etc., in return for the privilege of Ben Black using one of their cars for his entrance in the stage show. No advertising credit was given for this by the theatre other than allowing the auto distributors to carry display advertising to the effect that the car was being used by Mr. Black. Jackson also effected a tie-up with the American Bread Co., whereby they distributed samples of Merita Devil Food Cake in the lobby. In return for this privilege, the bread company dis- tributed 60,000 9x12 heralds in their bread, current with the showing of the picture and handled 500 14x22 window cards in the windows of their dealers— calling attention to the distri- bution of the samples at the Saenger. All this without cost to the theatre. These stunts, typical of the work being tried out by Jackson are only a small part of his merchandising and since he is one of our active members we know that the future issues will be productive of many fine slants on his show merchandising. iff PAGING SOME "LOBBY LAFFS' Dick Kirschbaum is sorely in need of suggestions for the "Lobby Laffs" series and knowing how popular these cartoons are with our readers, we are broadcasting this request right off the Club pages. If you stop to think for a moment or two, un- doubtedly, you will recall some funny incident that occurred around your theatre and could be converted into one of Dick's "laffs." "Keep Your Sunnyside Up" and let's all get some fun out of this series as long as Dick is good enough to do the cartooning for us. M.R.T.C. Big-Town Posters! Life and color in theatre fronts are, undoubtedly, of great importance, but when you add to those two essentials, beautiful art work, you are accomplishing for your theatre exactly what the big deluxe houses are for theirs. We have featured many pages of fine art work in the theatre and feeling that such material can be of immense value to pro- gressive showmen the world over we continue to pass along, as fast as we can secure them, additional reproductions. This week we are showing the type of poster work being turned out by K. Woodward, manager for the Penn State Amusement Co., in Uniontown, Pa. We are not certain, but we have an idea that the gentleman standing beside the "Song Of The Flame" poster is Woodward in person. Are we right "K. W."? These particular posters are turned out by Woodward's own theatre staff, through the use of a poster design service which enables him to have everything but the lettering made up by any one of the boys working around the theatre. Seems like something of a similar nature appeared on our pages only a short time ago from out Pennsy way. All of these displays are in bright and attractive colors which, unfortunately, cannot be shown here, but with a little imagination you ought to be able to figure it out for yourself, and if you would like to duplicate this sort of stuff we are certain that friend Woodward would gladly pass along all the dope and tell you how he can give his house a million dollar front for a couple of cents a day. Sounds almost like a fairy tale, but we happen to know it's the truth. Send us some more of your poster art work "W" and we'll pass it along to the rest of our interested gang of members and readers. 62 Motion Picture News August 9 , 19 30 WMANACERJ' KCIJND TABLE CLUE Ralph E. Phillips Continues To Sell Them By Fine Work Nothing less than a couple of earthquakes and things of like nature could stop Ralph E. Phillips, manager of the State Theatre in Chattanooga, Tenn., from merchandising his films; for despite the heat he is still bringing them into his house. The reason for Phillip's steady business is the fact that he exploits his shows in such a manner as to keep interest pepped up from day to day. In one of the photos we are showing, you can see the novel ballyhoo that helped to sell the "Floro- dora Girl" to the town. Phillips dug up the old model auto and hauled it over to the State where it was placed in front of the house, constituting a dis- play that created a lot of com- ment. Effective selling copy was placed alongside the car. Another campaign stunt that went over successfully for Phil- lips was the gag he pulled on his merchandising of "The Bor- der Legion." In the left photo of the group, we are showing, you can get an idea of the trick. A large cut-out of the star in the picture was placed alongside a dummy horse. The dummy horse was an immense affair and proved to be the subject of lots of comment. In addition to this stunt, Phillips also had a cowboy ride around the streets, as a ballyhoo for the feature. So that you may see the sort of art work that is turned out at his house, we are showing you a couple of photographic samples of it. His art work, done under his supervision, is al- ways up to the latest standards in display work and occasion- ally he works in an angle or two that has the city talking. Turning out work such as the above, it is small wonder that Phillips is keeping the house way above par during the summer and we know that he is going to keep us posted on the many angles he covers to keep business the way it is. Working on a showman Wienshienk Used margin I Wienshienk. man- A r> i t»* tt T» ager of the Majestic Theatre A £>ank lie- Up lO in LaSalle, 111., cornered the "Plurf A ff*»o r» 4-1 r\-n town with his exploitation riUg Attraction campaign on "Caught Short," and as a result his box-office stock leaped up to amazing heights. One of his first moves was to arrange a window and counter display at a local bank. He placed a cut-out figure of a man with a movable arm, pointing at a sign, built of cut-out letters, which was captioned: "To be 'Caught Short' shows a lack of thrift — start saving Now — and you won't have to play on margin." See Poly Moran and Marie Dressier in "Caught Short." He then made up novel heralds in the form of spurious green- back of these were distributed at the theatre and about the town. As a street ballyhoo two men, dressed in old clothes and carrying a canvas sign "We were Caught Short," was used and attracted a great deal of attention. Stencil markings with the words "Don't be Caught Short" were placed upon the sidewalk at all intersections as a teaser gag. Another stunt that created a lot of talk was the Stock Quotation ticker that was placed in the lobby as an advance plug. An usher stood near the machine and handed out the spurious money as persons would examine the machine. These stunts all proved to be business getters for Wien- scheink and we are passing them along in the event that you might have a spot for them some place. "Right in his line," might be the way we could describe the two stunts that Roy Felker, manager of the State Theatre in Omaha, Neb., used recently to plug his showing of "Born Reckless," especially since the gags were typical of the work he is always turning out. One of the stunts, as the photo show, used in exploiting the picture was the use of a wrecked auto. Banners, 10 inches long and two inches high, were placed on both sides of the car; the banners carrying copy about picture, theatre and play dates. Roy Felker Had A Couple Of Laughs In Store For Town C. Lake Combatted Baby Golf Course With Lobby Putting The car was driven all through the business district and the residential districts as well. The other gag was the promoting of a small scooter-bike from a bicycle dealer. A boy, about 19 years of age and over six feet in height, was engaged to pedal it about the city. He was dressed in baby clothes and wore a sign on his back stating that he was "Born Reckless." It was sure-fire that the stunts would click and the hearty laughs they occasioned were heard all over town, with the word- of-mouth publicity tending toward box-office receipts above par. The miniature golf courses, which are offering stiff com- petition to many showmen, did not mean anything to Clinton E. Lake, manager of the Ti- voli Theatre in Chattanooga. Tenn., who decided to feature a golf stunt in his outer lobby. Walter Hagen had recently presented to the theatre a Golf Rug. This rug had several holes in the center of it to permit the receiving of golf balls. And every hole has a certain number. The object of the rug is a putting game of golf. Conse- quently, Manager Lake decided to give this rug to the one having the largest score. Each patron was permitted to use five balls in the putting contest — making sure that the attendant made a record of the score. With various forms of miniature golf springing up all over the country and especially in the South, this stunt proved the highlight of the campaign in that it drew innumerable patrons to the lobby where they eventually purchased tickets to see the picture. In fact, it was necessary to show the attendant your ticket or stub before being permitted to try your luck on the golf rug. And this helped in no small measure to jack up the theatre's good-will. We want to thank Lake for passing these along to us and we hope that since he is turning out such fine work he will keep us posted on his future activities so that we can pass them along. August 9 , 19 3 0 M o t i o n P i c t it r c N e w s 63 fMANACEItf' KCtJND TABLE CLUB Here's Two From Lee That Rate A Lot Of Attention Since he confesses that he has been very busy of late we decided to pardon H. C. Lee, manager of the Babcock The- atre in Bath, N. Y., and grant him clemency for his non-ac- tivity. Of course, "H. C," when you send us in a couple of good ideas of the sort you have just engineered up in your territory, we are bound to pardon you. As he is located around the Lake region he decided that his theatre should be represented on the many road stands that dot the highways. To this end, he made up a few thousand paper bags and imprinted them with the theatre's attractions for the entire week. The bags were distributed to the road stand owners and they were more than glad to pass them on. "H. C." tells us that we should credit that live-wire showman, Herman Starr, of the Fox office in Utica for this idea and ac- cordingly we do so. This road stunt is well worth looking into and we believe that if you'll study it carefully, you'll pick out a couple of angles that may fit your case to a "t." We are reproducing samples of a couple of good-will getters, suggested by Tom Olsen, publicity director for Fox Upstate Division, that can't be beat, for their particular style. The one on the left is a birthday greeting and the one on the right — well, it speaks for itself — but we'll tell you. Lee knows nearly everyone in town (or is it everyone?) and whenever they don't put in an appearance at the theatre for some time, he forth- with despatches samples of the letter, inquiring why they have not attended the theatre recently and inviting them to see the show as his guest. The management wishes you many happy returns of the day, and a new year of health and prosperity. It would be our pleasure to take part In your birthday cele- bration. Please present this letter at the door and secure two seats that have been reserved for you as guests of the management. Cordially yours, by manager The management has not had the pleasure of welcoming you recently. We are wondering why you have not visited us for the past few weeks. We hope that you have not been ill . We trust that the reason for your absence has been through no fault of ours. Therefore, we would like to have you present this letter at the door and secure two seats that have been reserved for you. Cordially yours, by - - — The stunt clicked from the minute it was used. According to Lee, it is one of the finest things that Babcock has ever had; and when a showman gets so enthusiastic about a stunt, we think it bears looking into. The letter is sent out on ordinary club stationery. The type matter, in typewriter font, is multigraphed. Space was used for plugs on the Fox and the other trademark. This gag de- serves a break and we think you will agree with us that it is a very effective medium for getting and retaining good-will for your house. We want to thank "H. C." for passing these along to us and we know that the future will hold many more stunts of similar nature. Because we know what you've accom- plished in the past "H. C," we certainly know that you are engineering some good things up there. Atmospheric Front At Goux's Theatre Was Very Effective Shooting right along like a meteor, Larry Goux is still burning the midnight oil out in Pendleton, Oregon, doping out various stunts to sell his shows at the Rivoli Theatre and one of his latest is the atmospheric front he created for "The Big House." The entire display carried a jail tone, with bars, graystone beaverboard, rewards circulars and many other things creating the effect of prison life. The photo we are showing presents the finished product and we will say that the town was doing a great deal of talking about it as it was one of the finest things they had seen in a long time. Larry passes along a couple of tips in connection with it. But here— we'll let him tell it by his letter which states: "Out here where the thermometer hangs around the 100 to 108 de- LOOKING AT LAMPS? (Reprinted by Request) The blending of colors and color schemes has always been identified with theatres of a modern trend. The frequent changing of colors in the lighting of your theatre is bound to create favor- able comment from your patrons and keep them from taking everything so matter-of-fact. We have found theatres where fortunes were spent in pro- viding good lighting effects when the theatre was being built, and yet the bulbs were never changed for years at a time. Why? Especially since long experience has shown us that an extra set or two of electric bulbs is a fine investment and when properly. handled will last you for many years. If you only take the trouble to look around your theatre at certain times with the sole idea in mind that you want to "brighten" things up a bit — that your theatre is becoming too monotonous, not only to your patrons but to yourself as well, you may find plenty of opportunities to make changes. You will probably find that the old pilot lights have not been relamped for months — the color on them may be faded; many may be burned out. A new set, with possibly a new color will give you startling results. The above also goes for your main fixtures, coves or any other portion of your theatre that is used for illumination. We recommend (and hundreds of other showmen also) that a complete relamping be done every six months. Those who can afford it might even do it more often. Try something new and experiment a bit with different colors and if your patrons don't comment on the change we will publish an open apology for even suggesting the idea. gree mark it makes us stretch to get them in from the hills and streams. ... Be sure to tell the boys to go to their local police department and get a lot of "wanted" circulars from the police and plaster them all over the adapted front and you will have your lobby filled with interested readers and you will increase the take at the b.o." In addition to his tips, Larry also invites any member of theClub, who should be going to Pendleton to see the world- famous round-up, to drop in and see him. Well Larry, we might be up around your district ourselves and if we can make it, you can be sure that we are going to drop in and see you. "All For One And One For All" 64 Motion Picture News August 9 , 19 3 0 MANAGER!' ROUND TABLE CLUB LOST AND FOUND ! ! ! Send Us the Blank — We'll Do the Rest for You! MANAGERS' ROUND TABLE CLUB, 729 Seventh Avenue, New York City. I would like to learn the whereabouts of . . His last known address was City State He was last employed by I last corresponded with him on (date) Remarks (Include here any other information that will guide us in helping you locate this party.) SIGNED ADDRESS CITY STATE Strange Twist Of Fate Gave Lampe Publicity Break We've often heard of white elephants turning into gold mines, so it was not strange to hear that the well planned stunt conceived by Gus Lampe, of the Avon Theatre in Watertown, N. Y., though it went amiss still managed to click. Read on and see what we mean. On the recent Movie Gras that the Fox Upstate Division celebrated, Lampe arranged to have an aeroplane, distribute free balloons plugging the occasion. Passes were attached to some of the balloons. In order to put this stunt over with a bang, he gave it some high powered advance plugging and so well did he do it that the Public Square, on the day the plane was to drop the balloons, was overrun with children. As time drew near for the plane to appear, the crowds swelled until they got beyond the control of the police. A riot call was sent in and a special motorcycle policeman was despatched to stop the stunt. When Lampe heard that the children were in danger he immediately called a halt to the proceedings. He declared that since the theatre was organizing a "Safety Club" he did not think it advisable to take a chance on having the kids fight for the balloons. With such a huge mob present, the plug on the "Safety Club" proved very valuable and besides securing the good-will of the police for calling off the stunt, he also won favor with the kids' parents. In this manner the last stunt proved to be better than the original one and Lampe let the house in for more publicity and good-will. Bret Harte Driver Figured In Kane's Street Ballyhoo Ballyhoos seem to be Tom Kane's middle name for near- ly every time we receive an account of his work at the Sequoia Theatre in Redwood City, Cal., it informs us that Tom successfully engineered another ballyhoo stunt out there in Sunshine Land. In a recent issue we told you about the ace gag he pulled for "The Arizona Kid" and how he engaged the services of old Dan Woods, veteran stage coach driver, and his vehicle to plug the film. Dan and his chariot are mentioned frequently in Bret Harte's famous stories and to the residents of the town the ballyhoo was more than a ballyhoo, as they all know Dan. In the photo we are showing you can see what Tom did to put the picture over. A special cut-out of Warner Baxter was placed on top of the stage coach and a number of kids were invited to ride in- side and yell as loud as they could. The girls on top of the coach sang the song hits of the picture as they went about town. One of the girls supplied music with a ukelele. The man leaning out of the window is Tom's assistant, Clint Eberly, who assists him on all the stunts whenever possible. The bally- hoo proved a very effective means for plugging the picture and receipts for the playdates swelled up a bit more than usual. Tom turned out some good work on "All Quiet On The Western Front," too. A display containing rifles, sabers, bay- onets, an anti-aircraft gun and about fifteen tin helmets were grouped about an imitation fort which was placed in the lobby. The fort featured protruding cannons with flashers working in the cannons. Besides exploiting the picture in this manner, Tom also arranged to have the local American Legion post and their drum corps parade the streets and wind up at the theatre on the opening night of the film. The National Guard at the neighboring town of San Jose sent up a detachment of men, and the soldiers, colors and all, paraded behind the drum corps. The parade (like all of Tom's parades) met with instant approval and the crowd of standees at the first show proved the effectiveness of the ballyhoo. At this time we would also like to tell you of the laugh gag that he pulled on "The Cuckoos." A cuckoo whistle was secreted in the box office and every time a patron purchased a ticket, he would be greeted with a cry of "Cuckoo." The whistle was hidden behind a cut-out of a cuckoo and caused a lot of laughs. Oke Tom, we are always glad to keep your fellow members posted on what you are doing and you know your work is also a source of interest to us. LOUIS LAMM Says: "/ thoroughly enjoy the department devoted to ex- ploitation of ideas, which should prove of great value to all exhibitors." Manager, Mirth Theatre, Milwaukee, Wisconsin. August 9, 193 0 Motion Picture News 65 MANAGER!' ROUND TABLE CLUB Elephant Carried Theatre Price Cut; Results Were "Big" From the looks of this photo it seems to us that the showmen managing the War- ner Bros. Theatre in Fresno, Calif., do their merchandising in a big way. When the cir- cus came to town, somebody had the idea that as long as there was going to be a price slash at the theatre it meant that the public should know of it as quickly as possible. To this end a tie-up with a circus was arranged. The circus owners agreed to let the theatre place a sign on the elephant's back. The sign plugged the cut prices and in order to draw more attention to the ballyhoo it was arranged that one of the circus clowns be drafted into service. The clown's only duty was to cavort about the back of the elephant and point to the sign. The elephant was walked about the city and the circus lots whenever the crowds were greatest and in this manner much valuable publicity was received. We don't know whether o# not a circus is going to play your town but in the event that one does, it would pay you to see what you can do in the line of tie-ups, as we have found that as a rule the circus people are most agreeable to any arrange- ments that will prove to be of mutual benefit. If you look for them we are sure that you'll find a great many angles and ways to secure plugs for your house at little or no cost. There's the tip — if it fits, use it. Variety Is Keynote In House Organs Used By Wallace Striving for novelty in his house organs has enabled Hugh Wallace to turn out some excellent programs for the Kitsilano Theatre in Van- couver, B. C. As a matter of fact, it is his boast that no two of his programs are alike. In order to back up his assertion he sends us in a great many of them and we can state that after a careful search we have yet to find any that are alike. Of course, some of the major features are retained but you will find that each suc- ceeding program brings with it a little touch here and there that was not noticed in the former ones. "I never make two programs alike," says Hugh in his letter, "and my reason for this is because your patrons seeing some- thing new being handed out will always ask for one. The same old program being handed out week after week, with never a change in layout never becomes very effective. Advertising has arrived at such a pitch that you must have something new and original as far as possible in order to attract attention." And we agree. There's little need of saying that every week means a fresh opportunity for Hugh to display his showman- ship and, in fact, he tells us that he looks forward to making up his weekly program. And by the way — that little postscript on the bottom of your letter — you can be sure that if we get up your way we will take advantage of your offer, because it has been a long time since we have had "the real stuff." Oke? Hall Gave Away Ice Cream Cones To Kiddie Patrons In weather such as this it must certainly be a pleasure for R. Mason Hall, manager of the Lyric Theatre in Nor- ton, Va., to be able to duck out between opening and clos- ing of the house, and get some of those magnificent views of the kind he shows us in the spe- cial souvenir photos of his town which he so kindly sent us. Hall tells us that he was recently walking along the street and noticed the porter of a popular drug store discarding some very attractive merchandising displays. He took them off his hands and brought them to the theatre where he revamped them and painted them over to serve as window posters and coming attraction plugs. This stunt cost him practically nothing except for the slight expenditure on the stills and paint, and in the end it saved the house money. He passes along this angle in the event that any of the Club members may be able to use it. A stunt that helped his business considerably was engineered in connection with "The Sophomore." He announced a special children's matinee at a five cent admission. When the house filled up he announced that if the kids would keep their seats and be quiet during the show they would receive an ice cream cone as they went out. What a hit that made with the kids! After the show they went home and told their parents about it. This boosted up good-will and since the kids were unduly en- thusiastic about the film, the parents all attended the evening show, and brought the receipts up higher than usual. All be- cause Hall had been wise and pulled a stunt that packed plenty of wallop. Keep up the good work, Mason, and let's hear more from you. Lou Swee Makes Up Novelty Heralds That Are Effective Located in a city where he has ample opportunity to dis- play some fine showmanship, Lou Swee, manager of the Union Square Theatre in Cleveland, Ohio, turns out some good work on almost every film he plays. Read what he did with this one. When he showed "Ladies Love Brutes," not so long ago, he decided to bring into play a gag that he had been saving for just such a picture. In a special pay envelope, labeled with: "MADAME: May We Ask You A Personal Question About Love?" he placed a combination herald and weekly attraction plug at the theatre. Three quarters of the heralds, which were printed in black and yellow, on good stock paper bore selling copy on the film with a head which asked "Do Ladies Love Brutes?" The heralds were placed in all of the mail boxes around the theatre neighborhood, as well as distributed at the theatre. They made a big hit with the women and were undoubtedly the cause for the boost in business during the run of the film. As Lou says, it is not necessary to use this just once and then throw it away — it can be used on any picture. We want to thank him for passing this one along to us and we also want him to know that we hope he is going to become an active contributor so that we can let the rest of his fel- low members know how he is merchandising his attractions in Cleveland. Notice to Members PLEASE be sure to notify the Chairman of any change of address. —THANK YOU. 66 Motion Picture News August 9 , 1930 ■ MANAGER!' ROUND TABLE CLUE To say that he panics the In Again And Out Public ever,y tinie he pu11s .a A . Tin tit-mi stunt would be putting it Again — When Will mildly; for R. S. A, who is T? ^ A R/aUoirtk? merchandising shows in a is.. a. a. r> en aver large mid.western city has even the cops regarding him with suspicion, does this "ace" showman. A short time ago he played the Weaver Bros, on the house's vaude bill and what he did with that act was plenty. He se- cured one of the new Austin cars, labeled it with appropriate copy and set the headliners adrift in the city. They drove through the streets, making left and right hand turns, disre- garding traffic signals and every other ordinance of the city. At no time were they stopped by the police. As they shot past a red light the cop on duty just smiled at them. The reason, may be partly due to the fact that a certain press agent, a short while back, had planted a story on the front pages of the local papers regarding the escape of a gorilla, that had been CLUB EMBLEM PIN!!! IT WILL IDENTIFY YOU AMONG THE WHOLE SHOW WORLD AS A MEMBER OF THIS GREAT ORGANI- ZATION AND A REAL LIVE-WIRE SHOWMAN! This is the actual size of the pin. It is made of rolled gold with the outer circle contain- ing a blue enamel background and the inner circle an orange background. The wording is in gold letters. Use This Blank: Managers' Round Table Club 729 Seventh Avenue, New York Kindly send me, postpaid, Club pins, for which I enclose payment at $1.00 per pin. Name of Member Theatre Address City.... State. placed in the lobby of the St. Louis Theatre. The whole event had been a farce and the cops were pretty wise now; though they did grab R. S. A., not so long ago. He started out with twenty tons of ice, three trucks and three men on each wagon to plug the attraction at the theatre. All along the main thoroughfare he had the men drop off cakes of ice, into which had been frozen a parafinned card carrying copy on the show at the theatre. The copy read "They have your laugh on ice — Olsen and Johnson, etc." At 12:30 they hit the shopping district and the fun began. The two hundred pound cakes of ice were being dropped off the wagon with startling rapidity. The day was a scorcher and persons on the street were paying plenty of attention to the unusual activity. Cake after cake was placed on the sidewalk. Suddenly a policeman put in an appearance, and angrily en- quired whether the showman had permission to place the ice on the curbing. "Do I have to get permission?" R. S. A. asked innocently. "Certainly," stormed the policeman, "who do you think you are — Byrd?" The two men entered into a heated argument. A big crowd gathered. Taking this as his cue, R. S. A. asked the policeman what he was going to do about it. The cop replied that he was going to arrest him unless he went back and picked them all up. "I'm putting them down — not picking them up," wise-cracked the showman. That was enough. The pinch was made. In court the next morning, R. S. A. brought along Olsen and Johnson, the attraction he was plugging, who are known in vaudeville as "made-wags." For a half hour the court room was in a panic. They couldn't get any sense out of the com- edians and less than that out of R. S. A. The courtroom fracas was climaxed with the release of R. S. A. and the judge's de- cision that the city owed Olsen and Johnson a vote of gratitude for supplying the residents with thousands of laughs. But — take it from R. S. A. — one of the reasons for the dismissal was the fact that the court was reluctant about making a conviction and in this way allowing the theatre newspaper space. As R. says "They don't believe us any more." Before closing this little story, we'd like you to know that he has plenty more to do besides engineering these freak stunts. One of his latest was a tie-up with the Public Service Corp. to run a popularity contest which was plugged through the com- pany's organ "Transit News," six hundred thousand of which were distributed weekly through the medium of their cars. This tie-up was one of the biggest that had ever been engineerd in the city and was a credit to R. S. A.'s showmanship. Reviving the old "Lucky Night" gag was one way for Jack Manning, manager of the Greenwood Theatre in Green- wood, Miss., to keep business up to its usual standards dur- ing the summer months, and through his promotions of 50 dollars in gold and 10 other gifts, it looks as though he is going to boot home a winner during "dog days." A week in advance, circus heralds were given an effective distribution throughout the town; the heralds setting forth details of the contest and the list of prizes and their donors. With every 50-cent purchase at any one of the merchant's stores in the tie-up, would be given a coupon which would entitle that person to a chance in winning one of the valuable prizes. The theatre also passed out coupons to every paid admission during the week previous to the "Lucky Night." The tie-up not only stimulated business at the various mer- chants' stores, but perked up business considerably at the the- atre for the week previous to the drawing. And on night of drawing, the house was packed — many patrons coming es- pecially to take back home one of the valuable prizes. And as this was the first time they had been present at a stunt of this sort it only whetted their taste for more. And you can bank on it that Jack had a couple of more tricks up his sleeve for them. Right, Jack? And listen! How about a photo of yourself and a little dope on your career so that we can give you a regular introduction on the Club page? J. Manning Knows How To Build Up Local Patronage uffust 9 , 1930 M o t i o n P i c ture X e zv s 67 MANAGE AT' fiCUND TABLE CLUB Kraus Displaying GreatShowmanship Out In Fargo, N. D. Merchandising right from the famous town of Fargo, in North Dakota is being dis- played by Ed. Kraus, manager of the State Theatre and with this kind of work being turned out, no wonder the West had progressed so rapidly. Just look at the photos we are showing with this article and you'll get an eyeful of some corking stunts used on "The Arizona Kid" and "Swing High." When he played "The Arizona Kid" he ran an ad in the pa- per asking for 50 boys, equipped with cowboy outfits to report at once to "The Arizona Kid" at the State Theatre. As these boys reported, Kraus took their names and told them they were to march in a street parade Thursday night, the opening day of the picture. For their participation in the parade, the boys were given guest tickets to see the picture. Permission was received from the city moguls to stage an "Arizona Kid" street parade — and were given two motorcycle policemen to clear traffic and head the procession. The line of march was from the front of the State theatre down Broad- way and up again to the front of the theatre. Following the motorcycle cops was a good-looking young lady attired in cowgirl outfit on horseback. Next came the. American Legion Drum and Bugle Corps of 25 men, who were made up and dressed as cowboys. Next in line was a large stage coach with six young ladies riding inside, dressed in the old-fashion costumes of the early West. Seated with the driver were cowboy guards with rifles. Directly behind the coach was another smaller coach wherein rode some of the boy cowboys attired in their outfits with guns, etc. And seated with the driver on top of the coach were the guards. Bringing up the end of the parade was a group of the "cow- boy" boys with an extra large pennant reading, "THE ARI- ZONA KID." On both of the coaches were painted banners selling the pic- tures, play date and name of theatre. The parade caused a lot of favorable comment in addition to increasing business per- ceptibly. And now the two lower photos will explain why Kraus never has anything to worry about regarding his kiddie busi- ness ; especially since he made two excellent tie-ups with a local bank and a broadcasting station on his merchandising of "Swing High." He set up two stands inside the lobby — with white-coated attendants who served all the kiddies with pink lemonade on their way in and gave them a sack of Jumbo peanuts on their way out. The bank paid for the peanuts and the broadcasting station, the lemonade. The radio station announced five times daily for three days prior to the opening of the picture all about the free lemonade and peanuts. This announcement was continued throughout the run of the picture. The lemonade and peanuts were very befitting in as much as "Swing High" was a circus type of picture. The tie-up was very effective resulting in splendid results at the box office. Not only did it bring in over 1,000 children, but many adults who accompanied the kiddies. About 150 pounds of peanuts and about 25 gallons of lemon- ade were given away — all at no expense to the theatre. Listen, Ed., when you are turning out work like this don't you think the best thing to do in regard to letting the world know about it is to hand it to your fellow showmen in the Round Table Club? And when you send us in your next con- tribution, include your photo and a little dope on yourself so that we can "present" you. H. Herman Gives Birthday Register A Great Setting It would stand to reason that any type of gag engi- neered by Harry Herman of the Paramount Theatre in Ce- dar Rapids, Iowa, would be surrounded with a beautiful — — — — -^-— ; — — ==== — -=- piece of art work. Our reason for making this statement is the many beautiful art displays which are created by Harry and his staff and which have been pictured so frequently on the Club pages. This particular idea is a birthday register wherein all the patrons of the theatre are encouraged to register their name, address and date of birth and the purpose is two-fold. First: It provides the Par- amount Theatre with a marvelous mailing list and there's no denying the ef- fectiveness of this particu- lar plan. Second: It gives Harry an opportunity of sending them a birthday card together with an invi- tation to the theatre on their birthday. We have presented the birthday register idea in several different styles and surroundings, but there is none who will deny the beauty of the way Harry has handled this one. We suggest that you get wise to this plan yourself and see if it doesn't prove mighty productive of good will and business. Spanish Populace Was Reached By DavisViaTelephone Pictures, whether in dia- logue or dialect, mean nothing to showmen when it comes to selling them. The reason for this sentence may be seen in the stunt that was pulled by ■=-ii=-=;=— ■=— — — — — -=— ===== Lester A. Davis, manager of the Magnet Theatre in Barre, Vt., to sell a large Spanish popu- lation on "Under A Texas Moon." Ih* secured the services of a scholar of languages and the young man, who was a master at Spanish, agreed to phone every Spanish telephone subscriber and in their own language tell them about the picture. The gag made a decided impression on the Spaniards as they were more than pleased to find that the theatre thought enough of their patronage to hire a special man to tell them about the picture. A good many of them, it was found out later, told their friends about the unique way the theatre had of advertising the attraction. The same stunt was also used as a plug for the regular sub- scribers in which Davis got in special talks on the other fea- tures that the house boasted. By the way, we'd like you to know that this showman had just recently joined the Round Table Club and this is his first contribution to our pages. Since he has started off so well it is only fair to state that we ex- pect to hear some good things about his work. 68 Motion Picture News August 9 , 1930 MANACE-Rf ROUND TACLf CLUB! EVERY- BODY'S WHY WHAT ARE YOU WAITING FOR? Application For Membership In "MANAGERS' ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Theatre Address City State Position Wm. A. Johnston "Chick" Lewis Honorary Chairman Chairman JOIN NOW!! Here's the Blank LATEST NEW MEMBERS ANTHONY PERRETTA is the manager of the Cresent Theatre in Mahonington, Pa. As Mr. Perretta has been a Club follower for quite a while now it is indeed gratifying to know that he is now going to become one of our contributors. Keep up the good work you are doing Anthony and let's hear from you regarding the methods you use in selling your shows, so that we can pass them along to your fellow members. Wear Your Club Pin! ! ! JACK MANNING, we understand, needs no introduction to the showmen located around Greenwood, his part of Mississippi, as his work speaks for itself. This popular manager has been turning out some great stunts and new slants in conjunction with his work and we know that he is going to let his fellow members in on them. And when you drop us the dope Jack, include your photo as well, so that we can give you a send-off. Wear Your Club Pin! ! ! ROBERT M. BEATTIE manages the Bradley Theatre" in Putnam, Conn. In the "dim and distant past," your Chairman, who had covered this state from top to bottom or head to foot or whatever it is, has been in Beattie's town and if we remember aright it offered some opportunities for live-wire merchandising. Of course, being in New York we don't know how conditions are now so we hope that when Robert sends us in his next letter he'll give us the "low- down." Wear Your Club Pin! ! ! JOHN J. DUNNIGAN is the manager of the Greenwich Theatre in East Greenwich, R. I. He is a veteran showman who has had many wide and varied experiences, and, in view of the fact that he has such a back- ground, we believe we can state with cer- taintly that his work is going to be produc- tive of some new bo-office building slants. We hope that he will keep up the good work and active interest he is showing so that we can pass is activities along to his fellow- members. What do you say, John? Wear Your Club Pin! ! ! HOBART H. RAMSDELL is the man- ager of the Lyric Theatre in Gaithersburg, Md. Located as he is, in a pretty little house of three hundred some odd seats. He is so well known to the local merchants that he is enabled to engineer a good many exploitation stunts to say nothing of the good-will that he has derived by extending special courtesies to any of the town people who plan to run theatre parties. Seeing that you're in so "solid" Hobart we'd like to hear more of your work in the near future and we hope that you will keep us posted. Wear Your Club Pin! ! ! MILTON WIGHT is the manager of the Liberty Theatre in Kennewick, Washington. He is now handling the house formerly pre- sided over by Ray Meyersick, an active Club member, who resigned. Since Ray turned out some fine work at the house, we feel that Mr. Wight must be a good showman to be given the house and we are sure that he will be as active a member as his brother managers on the Inland Theatres Circuit. Congratulations, Milton. Wear Your Club Pin! ! ! LLOYD L. HAUSE is the manager of the Capitol and Columbia Theatres in Bloomsburg, Pa. Having been in the show game for quite some time he is well equipped for the job he is holding and we think the residents of the town are being treated to some find showmanship. Drop us a line or two about you and your work Lloyd so that you can set us right with your show-selling. Wear Your Club Pin! ! ! C. A. Y. TANIMOTO manages the Peo- ple's Theatre in Honokaa, Hawaii. We want to extend him a hearty welcome into the Club and we hope that he will be as active as the other Hawaiian showmen on our rolls. Mr. Tanimoto's house opened just a short time ago and he promises to send us his opening campaign. And include your own photo with it, Mr. Tanimoto, so that we can introduce you to the rest of the Club. Wear Your Club Pin! ! ! J. E. LIEBMAN, JR., is the Assistant Manager of the Ogden Theatre in the Bronx, N Y. Located as he is, in a neigh- borhood where he can turn out some good exploitation, we believe that he is learning a great deal about show business from his immediate superiors. Let's hear from you, J. E., so that we can note how you're get- ting along. Wear Your Club Pin! ! ! E. L. ZETTERMAN, manager of the Regent Theatre in Vancouver, British Co- lumbia, Canada, is the latest of the Canadian showmen to enrol in the Club. Mr. Zetter- man is well versed in showmanship, having been in the business for a number of years and is fully qualified for the position he now holds. As he no doubt intends to show his brother managers how he sells his shows, we know that he will be an active member and we would like to have his photo to use in conjunction with his first contribution. Wear Your Club Pin! ! ! JACK M. SUCKSTOFF is the manager of the Rialto Theatre in Glendive, Montana. In addition to handling the house, he also does his own sign work and he tells us that the tips he receives from the Club pages on display fronts are used by him very often. Let's have some examples of your work too, Jack, so that we can pass it along to your fellow-members. Wear Your Club Pin! ! ! HOWARD DUNHAM is the Assistant Manager of the Rivoli Theatre in Pendelton, Oregon. Proposed for membership by Lar- ry Goux, whom you all know as the live- wire manager of the house, it seems to us that Howard is going to learn a lot about show business, for Larry is among the best Keep us posted on your work, Howard, so that we can report your progress on our pages. Wear Your Club Pin! ! ! MAX SILVERWATCH is the Assistant Manager of the Imperial Theatre in Paw- tucket, R. I. With Joseph S. Borenstein handling the house, and in view of the fact that nearly all of Borenstein's assistants have gone up the ladder we look forward to- hearing some good accounts of this young showman's work and we hope that from time to time he will keep us in touch with what he is doing. Photos of Members! THE Club is anxious to publish photographs of every member and would, therefore, appreciate receiving as many as possible for use in future issues of the Club columns. If you have not already done so, PLEASE send us your own photo at once. Thank you. August 9 , 19 SO Motion Picture N eiv s 69 COMPLETE RELEASE CHART Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut toward such information as he may need, as well as information on pictures that are coming. Features which are finished or are in work, but to which release dates have not been assigned, are listed in "Coming Attractions." Running times are those supplied by the distributor. Where they vary in different cities or towns, the change is probably due to state or local censor- ship deletions. Title Cain and Artem Children *t the New Day.. Cn in* fcxpre»» Demon ef the Steppe* Fragment ef in Emph-e... Men from the Restaurant. Old and New Roof ef the World Turksib Title Jimmy Hlgglns ... Living Corpse. The Ra-zlom Sen Spring Storm Over Asia. . . Transport of Fire.. Tungas ef Siberia.. AMKINO FEATURES Length Star Rel. Data Feet Mlns. Reviewed ,E Gall-N Slmonov June 6 7000. . .78. . .June 14 .GIllidovu-Lltkla snciai La»l Mar. 8 5631 . . .65. . . Mar. 15 Saltykov-Podlesnaya -an. 18 6800. ..75 Nikitin-Semenoca Jan. 25 70uo . . .78. . . Feo. I Tehekhov-Malinovska Jan. 4 6000 . . .6/ . . .Jan. II Martha Lapkina .May 2. . . .6921 . .. .76. . .May 10 ' Educational "I";!""!!!! .' luViy " '24\'.'"4W0.'.' .'60 .'.'.' June 14 Coming Attractions Sta' A. Buehma V. Pudovkin M. A. Narokov 3. Svaihenke Educational V. Inkizhinov G. Kuznetsov Educational COLUMBIA (Available soxind-on-film and sound-on-disc > Title •^§Around the Corner (A. T.) •t§Call of the West (A. T.) . •t§Gullty? (A. T.) •tSHell's Island (A.T.) •HI »*.,< ■ L<-'"ir, A T.) •t§Lone Rider, The (A. T.).. •tsMeiody Man. I Be iA. T.) •tlMurder on the Reef (A. T •^Personality (A. T.) •t§Prlnee of Diamond! (A.T.) •t§Royal Romance. A (A. T.) •t§Slsters (A. T.) •-SSoldiers and Women (A t§Temptatle« (A.T.) •tlVengeance (A. T.) T.) T.).. Title *t§Afrlea Speaks (A •tIArlzena (A.T.) . •+§Brothers (A.T.) •tICharley's Aunt (A.T.) *t§Crimlnal Code. The (A.T.) •tSDIriglble (A.T.) *+§Flfty Fathoms Deep (A.T.) •t§Floed, The (A.T.) •tSFor the Love of Lll (A.T.) •t§Good Bad Girl (A.T.) •tSJazz Daughter* (A.T.) •tjLadle* Must Play (A.T.) •tILast Parade, The (A.T.) •t§Lae1 ef the Lo« Wolf (A.T.) Bert *t§Llon and the Lamb. The (AT.).. •t§Madonna ot the Stroeta A. T.) •t§Man From Hell's River (A.T.) •t§Parls Nights (A. T.) ....Barbara t§Mlraele Woman, The (A.T.) •♦§Raln or Shine (A. T.) Joe Cook •tSRoad to Bmadway. The •fSSquealer, The (A. T.) •+§Subway Express. The (A.T.) •♦ jSwoethearts on Parade (A. T.) •t§Tol'able David (A.T.) ♦+5 Woman Who Came Baek. The (A.T.).. FEATURES Star Rel. Sidney- Murray Apr. Revier-Matl Moore May Holland-Valll Mar. Sebastlan-Holt-Graves July si»«« • r. ives-dnerman Anr. Jones- Reynolds) June Louie j.- uay-SL Polls .. Jan. Revier- Livingston Jan. Starr- Arthur Feb. Ian KeithPrlngle Mar. Coll ler- Starke Mar. O'Day-0 Neil June Pringle-Wlthen Apr. Wilson-Gray-Perey June Helt-Revler-Straago Fob. Coming Attractions Star Rel. Length Data Feet Mlns. Reviewed 26. ..6356. ...71. ..May 3 10. ..6500. ...72. ..May 31 3. ..6371. ...71. ..Apr. 12 16.. ..7462.. ..67. .July 26 . 02^7 '03 *pr. '1 I . ..5432. .St.. July 12 25.. ..6386. ..71. ..Feb. ij 19. ..5400. ...60. ..Feb. 1 18.. ..6304. ...70. ..Mar. 1 26. ..6363. ...71. ..May 17 17.. .6359. 63. ..May 3i 15.. .6284.. 70... .June 28 30. .6671. ...70. ..May 17 6. ..6279. ...70. . .June 28 22. ..6160. ...68. ..Mar. 1 Date Length Mlns. Reviewed Lytell Stanwyck .July 26 SOUND SHORTS Title Star •tAlaska Knlghti Krazy Kat Cartoon •tAufomn Dlms (A.T.) •tRoman Punch ... •t§Seeteh (A.T.) •'Soanish Onions •♦ISugar Plum Papa (A.T.)... •+§Swiss Cheese •t§Trouble For Two (A.T.) •*§ Western Knight (A.T.) . Pollard-Clyde-Beebe Mar. .Terry-toon Joly Hamilton-Hlatt Feu. Clyde- Beebe-Stuart June Terry-Toons F- b. Beebe-Clyde Joly Terrytoon June Holmes-Bolton Mar. MeKee-Snaalley Jan. Beebe-Barraud-Ciyde May Lloyd Hamilton Apr. Collins- Bod June Pollard-Stuart July Lloyd Hamilton May Boley-Collins May Terrytoon I reel Rurke-Reebe Mar. Clyde-Christy Aug. Beebe- Pollard Apr. Lloyd Hamilton Juno Goodwin-Crane Jan. Terry-Toon May Barnes-Collins-McPhall .. Terry-Toons June Te'ry.Toon Apr. Terry-Toon July Hagen-Olegel Mar. Terry-Toon Aug. Hodge-Podge Feb. Dover-MePhail-Peek Feb. Lambert. Collins. McPhail ...May Lloyd Hamilton Mar. Terry. Toon* Mar. Lloyd Hamilton Aug. beebe- Duryea-Carewe ..May Terry-Toon Apr. Clyde-Bevan-MePhail Jan. Terry-Toon Mar. Clyde-Gribbons Feb. Terrytown June Raymond MeKoe Mar. . Lambert-St. John-MePhall. . . Apr. 2 1838 20. ..Feb .22 13 I reel Jaty It 9 1480.. 16.. feu. 22 15.. .1923. ..21. ...June 28 23 I » T I . . FEATURES Star Rel. . . Lillie- Garrick Aug. . . Baxter- Marls May Lee-Carol- Albertson Feb. ..Edmund Lowe June Terns Mll"l> Jan. *t§Cheer Up and Smile Lee-Lake-Baclanova July •T91.11> tain >r-.l.< r«i«n uuiicin too. •tSCommon Way (A.T.) Bennett-Ayers-Marshall Aug. •tSCrazy That Way tA. T.) . . . . Bennett- MacKenna Mar. •tSDouble Cross Roade (A. T.) Ames-Lee Apr. -t§Fox Movietone Fotllei ol 1930 (A.T.) Special Cart May •t§Good Intentions (A.T.) Lowe-Churchill June •tiGolden Calf (A.T.) Carol-Mulhall-Brendel Mar. •tSHappy Oay« (A.T.) Special cast Mar. HSHarmony at Heme (A.T.) .... Collier, Sr.-Churehlll Jan. "«Hlgh Society Blues (A.T.) Gaynor-Farrell Mar. •t'§Last of the Duanes. The (A.T.) O'Brien-Loy-Browne Aug. •tjLet'e Go Places (A.T.) Wagttaff-Lane Feb. •t&Lone Star Ranger (A.T.) George O'Brien Jan. MIMan Trouble (A.T.) Sllls-Mackaill Aug. •tSMon without Waima (A. T.) . MeKenna-MacOonald Feb. •♦SNot Damaged (A.T.) Moran-Byron-Ames May •tSOne Mad Kiss (A.T.) Den Jose Molica July •MOn the Level (A.T.) Victor McLaglen Mar. •t50n Your Back (A.T.) Rlch-Warner-Hackett Sept. •HRoogh Romanes (A.T.) O'Brien-Chandler June •t§8ky Hawk (AT) Garrlck-Chandler Jan. •tlSo This It London (A.T.).... Will Rogers June •!§Song 0' My Heart (A.T.) ... John McCormaek Sept. •t§Sueh Men Are Dangerous tA.T.I Baxter-Owen Mar. (Reviewed under title ->f "Muk of Love" In Feb. 1, •tSTemple Tower (A.T.) MeKenna-Day Apr. •♦53 Sisters (A.T.) Dresser- Patricola Apr. •tlwild Company (A.T.) Albertsen- Warner- Lvnn July •t§Women Everywhere (A.T.)... Murray-Dortay-Kellard June Coming Feature Attractions Lem 1th Date Feet Mint. Reviewed 31. 23 .. . . 7450 . ...83. ..May 17 25... .6482.. ..72.. .Mar. 1 6... .7400.. .82.. .May 18 12.. . . 6 1 ">0 . ...68. ..Dec. 7 26.. ..5600. ...62. ..Aug. 2 10. . . .01/1 . . . .09. ..Am. Is 17.. ..7961. ...88. ..June 21 30.. ..5828. ...64. ..Mar. 29 20.. ..5800.. . .84. . .Mar. 29 4.. .7422.. ..84. ..May 10 29... . 6340.. ..70. .June 14 16.. ..6552. ...73. ..Feb. 22 2.. ..7526. ...84. ..Jan. 18 19.. ..6395. ...70. ..Dec. 14 3lt.. ..6750. ...75. Mar. • 31.. .July 12 2... .6745.. .72. .Jan. 18 5 . ..5940. ...60. ..Jan. 25 . 24. 9... .7246.. ..81.. .Jan. 4 25.. ..6500. ...72. ..June 14 13.. .5766.. ..64. ..July 26 23.. ..5800. ...62. ..June 14 14.. .6600.. ..70. ..July 26 15.. ..4800. ...60. ..June 21 26.. ..6925. ...76. ..Dec. 14 8.. ..8300. ...92. ..May 31 . 7.. ..8243.. ..92. ..Mar. 15 9.. ..7586. ...82. ..Feb. 1 . 1930 , Issue) 13.. ..5200. ...58. ..May 17 20.. ..(442. ...71. ..Apr. 26 5.... 7200... .80... July 19 1.. ..7500. ...83. .June 14 Title st" •tSAIone With You (A.T.) Gaynor- Garrick •HBarcelona (AT.) Gaynor-Bogart •t6Blo Trail. The (A.T.) Wayne-Churchlll-Marshall •4§Blondls (A.T.) Moran-Bogart-Ames •tlBroadmlnded (A.T.) Victor McLaglen •t§By the Way. Bill (A.T.) ... .Will Rogers •flclsco Kid. The (A. T.) •... •Lowe- Baxter •t§Connectleut Yankee. A (A.T.). Will Rogers •HDevil With Women (A.T.). . . Farrell-Taylor •HFalr Warning (A.T.) O'Brien-Churchill •+§F 0. B. Detroit •tsGirl Downstairs (A.T.) O'Brlen-Moran •tSGIrls Demand Excitement (AT) Brendel-White-Compton . •t§Golng Nowhere' (A.T.). ...... Brendel- While-Compton . •tSHeart Breaker. The (A.T.)... Michael Bartlett •t§Her Kind of Man (A.T.) Murray- Huntington •tsHot Numbers (A.T.) Lee-Compton-Corcoran ... •tilt I was Alone With You (AT) Gaynor-Farrell »t5Just Imagine (A.T.) Brendel-Linow •t§Lightnin' Will Rogers •tsLlvina tor Love (A.T.) Sills- Mackalll •tSLuxury (A.T.) Garrick. Huntington •»§Mad Singer. The (A.T.) •tIMan Who Came Back. The (AT) Farrell- Huntington •tSMeii on Call (A.T.) .Edmund Lowe •HMovletone Follies of 1931 (AT) Special Cast •tSNo Favors Asked (A.T.) Wayne-Lee- Francis •t§Oh. For a Manl (A.T.) Gaynor-Farrell •HOne Night In Paris (A.T.). . Gaynor-MacKenna •t§On the Make (A.T.) McLaglen-Dorsay •t§Oregon Trail. The (A. T.) •♦SPalnfe* Woman The 'AT.) . . M'laolon.nor«av •t§Play Called Life (A.T.) Moran-MacKenna •t9fia>maie> iA I ) Gaynor-Farrell •tSPrlncess and the Plumber. The (AT.) Farrell-O'Sulllvan •t§Red Sky. The (A.T.) J. Harold Murray........ •t§Renegades. The (A.T.) Baxter-MacKenna-Harrls •tSScotland Yard (A.T.) Edmund Lowe •t§Seo Wolf (A. T.) Sllls-Kelth-MaeKenna ... •tSSee America First (A.T.) Will Rogers *t§Sez You. Sez Me (A.T.) McLaglen- Maris-Bogart •tlShe's Mv Girl (A.T.) Farrell-Compton •tlShe Wears the Pants (A.T.) . Dorsay-MacKenna "HSoup to Nuts (A.T.) Healy-Winniger •t§Soider. The (A.T.) .Baxter-Churchill •nSey. The (A.T.) Sills-Muni-Churehlll •tSThls Modern World (A.T.) . . . Baxter-Alcanlz •t§Tlme Out (A.T.) •t|Up the River (A.T.) Huntington-Luce-Bogart . •HWhlte Flame The < A.T.) ... Paul Paoe „ . •t§Woman Control (A.T.) Murray-Marls-Luee •t§Women of All Nations (A.T.) McLaglen-Lowe •tS Wyoming Wonder (A.T.) . Wayne-Clarke-Compton •t§Young Sinners (A.T.) Moran-Albertson Rel. Date Length Not Set... Not Set July 26 INTERNATIONAL PHOTOPLAY DISTRIBUTORS FEATURES Title Star •tAfter the Verdict Olga Ttchechowa Jan. I. •t§Crlmton Circle. The Stewart Rome Feb. I. *t§Dark Red Roses (A.T.) Rome-Doble Mar. I. Length Reels M Ins. Reviewed .7 76 .7 79. .Jan. II .8 .67.. Mar. 8 SHORT SUBJECTS Length Title Star Reels. Mlns. Reviewed *t§Acl- Dental Treatment 2 17 •t§Abble Mitchell &. Sizzle & Blake Song Program I J •fAllez-Op Marionettes I 8 MsXIyde Doerr & Saxophone Sextet Ja" Program I 8 •t§Feed the Brute (A.T.) Animal Novelty I 8 •t§Hoak (A.T.) Frawley 4 Smith I .9 •tSJustlce (A.T.) Special Cast 2 17 MSLIttle Journeys In Songland. . Song Series I 8 •t§Mlser. The (A.T.) Bransby Williams I 8 •tIMr. Smith Wakes Up (A.T.).Marriott-Gott 2 16 •tSNIght In Dixie. A (A.T.) . . .Mitchell-Hudgins 2 15 •tfNora Blaney No. I Song Program 1 9 •tINora Blaney No. 2 Song Program I 9 •t §Operatle Marionettes I 9 MIRadlo Franks & 4 Bachelors Song Program 1 8 *t§Teddy Brown 4. His Band Jazz Program 1 9 •tsUnwrltten Law, The (A.T.) ... Rosalind Fuller Feb. I.... 3 30 •t§When the Clock Struck Twelve (A.T.) Niles Welch 2 18 METROGOLDWYN-MAYER FEATURES Star Rel. Greta Garbo Feb. Beery. Mnrns-Hyams lune Keaton-E iters Aug. Basil Rathbone Jan. Dressier- Moran-Page May 21. 21. 30. 3. 10. 10. 1929, Length Feet Mlns .6700. ..7901. ..7961. ...88. ..6873 75, . 8100. ...90 Issue) . btuO. . ..72 ..8782 90 26 7533 84, 22.... 8413.... 93 31.... 7260.... 81 .8382.... 93 8100 80 .7654. .6858 .8142 12 . 7.. IJ... Title •t§Anna Christie (A.T.) •tJBIg House, The (A.T.) •t§Big Shot. The (A.T.) , •TSBishop Murder Ca»o (A.T.).. •tsXaught Short (A.T.) •tsXhasIng Rainbows (A.T.) Love- King Jan. (Reviewed under title of "Road Show" In Nov. 2. 't§ChiIdren of Pleasure (A. T.). Gray-Rubin- Johnson Apr. •Tsuevil -May-Care (A.T.) .... Ramon Novarro Feb. *t§Dlvorcee, The (A.T.) Shearer- Morris Apr. *t§Free and Easy (A.T.) Buster Keaton Mar. •fsFloradora Girl, The (A.T.). .Davies-Gray May *t§Girl Said No. The (A.T.)... Halnes-Hyams Mar. *t§Good News (A.T.) Special Cast Not Set *t§ln Gay Madrid (A.T.) Ramon Novarro May 17.. *t§Lady of Scandal (A.T.) Chatterton- Forbes- Rathbone .May 24.. *t§Lady to Love (A.T.) Vilma Banky Mar. 8.. *t|Lel Us Be Gay (A.T.) Shearer-La Rogue Aug. 9.. 'tlLord Byron of B'way (A.T.). . Terry- Kaley- Edwards Jan. 28 7200 *t§Montana Moon (A.T.) Joan Crawford Mar. 29 7917 88 *t§Not So Dumb (A.T.) Davies-Nugent Jan. 17 7650 85, Reviewed under title of "Dulcy" In Nov. 2, 1929, issue •t'sOur Blushing Brides (A.T.) .. Crawtord-Page-Sebastian ...July II 9138... 102. *t§Redemption (A.T.) fiilbert-Nagel-Adoree Apr. 5 6019 67 •tSRogue Song, The (A.T.) Lawrence Tibbett May *t§Romance Greta Garbo July *t§Sea Bat, The (A.T.) Bitklord-M il Jan- Torres lune •tSShip From Shanghai, The (A.T.) Nagel-Johnson-Wolhelm ... Jan. •tSSInger of 8evlM« The (ATI Movarrn. Inrrtan-Adoree Aug. *t§Sins of the Children (A.T.). Mann-Nugent June Reviewed under the title of "Richest Man'' in the World in July 5 issue MSStnetly Unconventional (A.T.) Stone-Cavanagh-Owen May 3. ...4970 55. Reviewed under the title sf "The Circle" In Feb. 22, 1929, issue •tIThls Mad World (A.T.) Rathbone-Johnson *t§They Learned About Women (A.T.) Van and Sehenck Jan. 31.. *1§Unholy 3. The r.haney-Lee-Linow Aug. 2.. *t§Woman Racket (A.T.) Msore-Sweet Jan. 24.. ...85. ...68 ...90 ...70, .80 10.... 9372... 104 26 7.... 6570.... 73. 31 6'75... 89. 24. ..9179. ..100. 27.... 7775.... 86 Apr. 19. ...6100. ...68. ..Apr. It 1930 . Reviewed . . . Dee. 21 . ..June, 28 ...July 26 ...Nov. 18 ...May 10 . . . Nov. 2 . . .Aug. 9 . . . Dec. 28 ...Apr. 19 ...Feb. 22 . . June / ...Fsb. 1 ..A»r. 12 . . .Juns J ...May II . . . Feb. 8 ...May S ...Jan. 25 . . . Feb. 8 . . . Nov. 2 ..July 19 ...May to . . . Feb. 1 2 ...May 3 . .Jan. 18 ...July 12 ...July S . . Fsb. 22 .8773. .97. .70. .71. Dee. 14 .May Si .Dee. 14 Coming Feature Attractions Star Rsl. Data .John Mack Brown. . Lon Caney Title •tsBallyhoo (A.T.) ■ ubaiTie of ths Ladlss (A. T.). •t§Billy ths Kid (A.T.) •t§Bugle Sounds. The (A.T.)... *T§Crisis. The (A.T.) •tlDance. Fools. Dance (A.T.) •t§Dark Star. The (A.T.) Mario Dressier •t§ Daybreak (A.T.) Ramon Novarro *t§Dixie (A.T.) 't^Dolno That Thing (A.T.) *t§Doughboy Buster Keaton •fSHve o Clock Girl, The (A.T.) Marion Davios •tSGreat Day. The (A.T.) Joan Crawford •t§Great Meadow. The (A.T.) *t§Her Fortune (A.T.) Joan Crawford 'tlJenny Llnd (A.T.) Grace Moore *t§L!ke Kelly Can (A.T.) Montgomery. Jardon 'tlMadame Satan (A.T.) Reginald Denny •t§March of Time (Tent.) Weber & Fields •t§Merry Widow, The (A.T.). *t§Monsieur Le Fox (A.T.) .. Barbara Leonard •tINaughty Marietta (A.T.) •tlNew Moon. Ths (A.T.) Lawrence Tibbett •tsPassion Flower. The (A.T.) *t§Razzle- Dazzle (A.T.) Dressier- Moran •t§Red Dust (A.T.) Greta Garbo 't§Remote Control (A.T.) Haines-Doran •t«Revue of Revust (A.T.) King-Love-Haines. Crawford *t§Rosalie (A.T.) Marion Davies •t§Song of India (A.T.) ♦t§Tampico (A.T.) •t§Those Three French Girls (A.T.) *t§Trader Horn (A.T.) Harry Carey. •t§War Babies (A.T.) Buster Keaton •t§War Nurse (A.T.) •t§Way for a Sailor (A.T.) John Gilbert •t§Way Out West (A.T.) Haines- Hyams •t§World's Illusion. The (A.T.) Length Reviewed SOUND SHORTS Title ♦tS All Teed Up.. •t§Baby Follies (A. T.). 'tfeKriar Shatters .... •t§Below Zero (A. T.) .. •tsBig Kick. The •jsBiltmore Trio 'tIBIotto •tiRrats *t§Clock Shop. The *t§College Hounds *t§College Rsmess Biltmsrs Trls *t§Dnerr, Clyde Star Rel. Charley Chase Apr. Revue Apr. Ou< Gang May Laurel-Hardy Apr. Harry Langdon Mar. Laurel-Hardy Feb. Laurel-Hardy Apr. Rsvus May Dogs ■■■■_ . Jan. . Jan. •t§Fast Work (A. T.) Charlie Chase June *t§F!fty Million Husbands Charlie Chats May t§Flghtlng Parson Langdon Feb. 'tlFlrst Ssvsn Years. The Our Gang Mar. •Flower Garden Revue Jan. *t§Gems of M-G-M (A.T.) •tSHaywire (A.T.) Laurel-Hardy May •+*H*ad Ouv. The Harrv I anodon Jan •tSHog Wild (A. T.) Laurel-Hardy May •Hm«i nog . .... Dogs •tsKlddles Revue (A. T.) Mar. •tSKIng. Ths . Harry Langdon June •t§Laurel & Hardy Murder Case. Laurel-Hardy "t§Manhattan serenade (A. T.) . Hackett-Doran '♦SNIght Owlt (A.T.) Laurel-Hardy Jan. •unid Man Trouble (A.T.) navidson-Nlehsli •t§Real McCoy (A. T.) Chase Feb. *t§Shlv*rlng Shakelpears Our Gang Ian. •tSShrlmp, Ths Harry Langdsn May *t§Song Writer's Revue. The (A.T.) •t$Tough Winter. A Our Gang June 't§Van &. Schcnck Jan. •t§Vodeville (A.T.) Laurel-Hardy •HWhen the Wind Blswt Our »«m Apr. •t§Whisperlng Whoopee — «e Mar. Date 19. 12 17 . 28. 29. 25.. 8.. 27.. 18.. "25.' 18.. 28.. 24.. 22. Length .1895... Reviewed ..Mar. 20 |R«' ... ..1889... ..1827... ...853 ..2654.... ..1928..., .2 reels. . . .2 reels. ...853.... ...572.... ..1866.... ..1846.... ..1877... ..1843.... ..Feb.. 15 '.!Jan!*23 ..Feb. .Apr. ..Mar. 29 .May 24 .Mar. 29 ..Dee. 14 .Apr. 5 29.. II.. 31 . 15' 14.. .1775.... .tf« ... ..1775 . . 2 reels. .June 7 Fsb. IS I.. 25.. 3.. .1787 . .2 reels. .1895... 2 reels. .1899... .1870... 1738... 21.. II.. 1880... .799... 2 reels. .1795... .1907... ..Aug. 2 ..Dee. 14 !. be el' 14 ..Feb." 15 '.Mar." 29 Mar. 29 PARAMOUNT FEATURES Title Star Rel. •flAnybody't War (A.T.) Moran & Mack Aug. •t§Applesaucs (A.T.) Helen Morgan Jan. •t§Behlnd the Make-Un(A.T.) . .Skelly-Wray-Powell Jan. •t§Benson Murder Case The (A.T.)Powwll-Pallette-Calvert Apr. •t§Blg Pond. The (A.T.) Chevalier-Colbert May •t§Border Legion. Ths (A.T.) .. Arlen-Wray-Holt June •t§Burnlng Up (A.T.) Arlen-Brlan Feb. Length Date Fset Mias. 2.. .6750., 4.... 7068. II.. ..6364. 12.... 5794. 3 6 Cnrlstle Comedy Feb. •t^Family Neil Door. The Charles Ruoales Jan. •tSFatal Card. The (A.T.) W. & E. Howard *t§Feelln' Blue (A.T.) Ash-Washington *t§Flrebugs Talkartoon May •t)Flt to Be Tied (A.T.) Burns & Allen Aug. "tlFor Love or »•«•> ■ A T.) ... Christie Comedv Jan. •tSFond for Thought (A.T.) Allen & ("anfleld •f§Getting a Break Block 4. Sully May •tsGMtmo a Ticket Eddie Cantor Mar. »t§Glow Worm. The (A.T.) Screen Song Aug. *t§6rand Uproar (A.T.) Talkartoon . Solly Ward . Gilda Gray .Christie Comedy Mar. Talkartoon Mar. Date 2. Length 2 reels. . I.. 4.. 15. 5.. 10.. . . I reel . . I reel. . . I reel. . . . I reel . . I reel. . . .1794 ..604... . .2 reels. . . I reel . . I reel . .June 14 .Aug. 2 'May' 24 H . I reel . Tsuespernie oam •tSDIzzy Dishes (A.T.).. •tlOon't Believe It (A. •t§Down WMh HnParamount Comedies 2 reels •tSParamount Pictorials *t§Paramount Screen Songs I reel •ItParamount Sound News I reel *t§Paramount Talkar toons | reel •ts-Prisuner * Song. Tne Screen Song Mar. I.. ..738 -- -*-** •tSRadlo Riot Talkartoon Feb. 15 737 •t§Resolutlons (A.T.) Billv House Aug. 30 2 reels *t§Rube. The Jimmy Barry June 21 I reel.. •TSSdii Water Ballads Mar. 8 Sc« . . . •tfScrapplly Married (A. T.) Christie Comedy Feb. 22 1634 .. •tISchipa. Tito May 24 I reel . . •tl-So This Is Paris Green Fazenda Jan. 18... .1747 *t§Story Book Parade. The (A.T.) Children's Ballet I reel.. •t§Stronger Sex, The (A.T.) Christie Comedy Mar. 15 1760 "tfSnnset Hunter. The June 24 I reel . . •tfTlde Rises. The June 14 I reel *t§Toys Ormonde Sisters June 23 I reel •tSTwentleth Amendment. The (A.T.) 2 reels •t§Voices of Lonely Men Apr. 19 I reel •15 Wanderlust Bruce Seenle Apr. 5 I reel Feb. 15 •t§Wee Bll 0' Scotch Feb. 8 1022 •t§Wise Flies (A.T.) Talkarton July 19.... I reel •tSYet. We Have Na Bananas. . Screen Song Apr. 26 . ... I reel May 24 PATHE FEATURES Star Rel. Date Boyd-Twelvetrees-Gleason-Scott .Feb. 15 ..Jan. 18 '.jan!'25 Title *t§Beyond Victory (A.T.) (F.).. *t§Crashing Through (A.T.) IF.) *t§Grand Parade, The (A.T.) (F.) ♦t§Her Man (A.T.) (F.) * + §H is First Command (A.T.HF.) •t§Holiday (A.T.) (F.) •t§Night Work (A.T.) (F.) *t§Oflicer O'Brien (A.T.) (F.).. *t§Painted Desert (A.T.) (F.).. ♦tiPardon Mv Gun (A.T.) (F.). *t§Rich People (A.T.) (F.) "tlSwing High (A.T.) (F.) Length Feet. Mint Reviewed William Boyd Twelvetrees-Scott Feb. 2 7607 84... Nov. 15 Twelvetrtes- Fiambeau- Cortez- Holmes -Gleason Boyd-Sebastian Jan. 19 5850 65 Harding- Astor. Horton- Ames-Hopper 8870 97 Eddie Quillan Boyd-Sebastian Feb. 15 6740 73. ..Nov. 30 Boyd-Burgess Starr. Duryea June 29 5654 63. ..July 5 Constance Bennett Jan. 5 7074 78 Twelvetrees-Scott June 18 7500 75. ..May 3 Coming Feature Attractions Star . Constance Bennett . Constance Bennett . Ann Harding . Constance Bennett . Harry Bannister . . William Boyd Title •t§Adam and Eve (A.T.) *t§AII the Way (A.T.) •t§Greater Love. The (A.T.).. *tfln Deep (A.T.) •til Take This Woman (A.T.) *t|Last Frontier. The(A .T.). •tSLazy Lady (A.T.) Constance Bennett •HLooklng for Trouble (A.T.). . Eddie Quillan •tfNorth of the Yukon (A.T.) . William Boyd ... •t§Price of a Party, The (A.T.). Helen Twelvetrees •t§Rawhlde (A.T.) William Boyd ... •tSRnmance Harbor (A.T.) *+§Rebound •tSSiren Song, The (A.T.) Mary Lewis".'.... '^Taking the Rap (A.T.) Robert Armstrong T§Thls Marriage Business (A.T.) Rel Date Length SOUND SHORTS (Available sound-nn-film and sound-on-disc ) (Note: Pathe does not list running time on Shorts. The approximate running time ef In the Important series, however, follow: 2 reel comedies 26 Pathe Sound News ..........10 Pathe Silent News to Pathe Audio Review || Pathe Review n Aesop's Fables .'. , g Grantland Rice Sportllghts 10 Talking Topics of the Day J reel* ■la. mil. ■ la. ml*. mm. fall. ■ la. ■ la. Title Star *t§America or Bust Daphno Pollard July *t§Beauties. The Hiatt-Kaley June *t§Big Hearted Harry Gribbon June *t§Boss's Orders. The Morgan-McPhail Aug. *t§Bugville Romance. A Aesop Fable June 't§Campus Favorites Sportlight June *t§Carnival Revue Hiatt-Hughes Aug. •t§Chasing Rainbows Sportlight Aug. 'tlChampion Makers Sportlight June "tlClark's First Car Oct. *t§Drums of Fear Vagabond Adventure Series. . .June Rel. Date Length 27 2 reels.. 29 2 reels. 22 2 reels. 31 2 reels. 8 I reel. .. 29 I reel.. 3 2 reels. . 10 I reel. . 15 I reel.. 5 2 reels. 29 1 reel. *t§Give Me Action Manning-Holman Sept. 28 2 reels *t§Glacier's Secret The Vagabond Adventure Series ..June *t§Hearts and Hoofs Rico-Keefe Sept. *t§Hold the Baby Agnew-Crane-McPhail Aug. *f§Hot Tamale Aesop Fables Aug. "t§Hooked Sportlight May *t§Jungle Jazz Aesop Fable July *t§Lair of Chang-How, The Vagabond Adventure Series ..June *t§Let *Er Buck Sportlight July *t§Llve and Learn McPhail-Deering June *t§Love That Kills Vagabond Adventure Series. .. Aug. *t§Mandalay Song Sketch Jan. *t§Mind Your Business Agnew-Gulliver July *t§Musical Beauty Shop All Star June "t§New Waiter. The All Star June *t§ Night Clerk. The Sept. *t§Night in a Dormitory, A Ginger Rogers Jan. *t§Noah Knew His Ark Fable May *t§Ranch House Blues Harris-Douglas July *t§Red Heads. The Nat Can- May •t§Romeo Robin, A Aesop Fable June *t§Sacred Fires Vagabond Adventure Series. . .July "t§Snow Time Aesop Fable July _ MSSome Babies Carle-H iatt- Little Billy Sent. 21 2 reels. •tISomewhere Out Sportlight July 13 I reel.. *t§Sporting Brothers Sportlight June I I reel.. *t§Streets of Mystery Vagabond Adventure Series.. .May 18 I reel.. *t§Swell People Gribbon-Manning Aug. 21 2 reels. "tSTemnles of Silence Vagabond Adventure Series.. . July 13 I reel.. *t§Trying Them Out All Star May 25 2 reels. *t§Two Fresh Eggs St. John-Aubrey July 6 2 reels. *t§Two plus Fours Nat Carr Aug. 10 2 reels. ALL ALL-TALKING ON FILM AND DISC. I reel. 7 2 reels. 17 2 reels. 3 I reel. . 18 1 reel.. 6 I reel. . 15 I reel. . 27 I reel. 15 2 reels. 10 I reel. . 5 1 reel. . 20 2 reels. I 2 reels. 8 2 reels. 14 2 reels. 5 2 reels. 25 1 reel. . 13 2 reels. 18 2 reels. 22 1 reel.. 27 1 reel. 20 I reel. .Aug. 9 .Aug. 9 .Aug. 9 *Meari8 synchronized score. fMeans sound effects. §Means voice (including dialogue and incidental songs). A.T. after title mean* All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. 72 Motion Picture News August 9 , 1930 June . .Jan. .June *t§Ulr of Chang-How (A.T.) .. Vagabond Adv. Seriei .....2 reels June 7 •tUove'j Memories (A.T.) Song Sketch Feb. 16 1 reel •flMInd Your Own Bo.ln*s, % ^ J-f(t ItsMuslc'al Beauty Shop (A.T.) 2 «•'» Vl* ItsNoah Knew His Ark (A.T.) . •.•„•••■■ reel, •t§On tne Air (A.T.) Topic* of Iho Day Jan. I2....I reel •tloom Pah Pah (A.T.) Aesop Fable May II 1 reel . •t§Pathe Audi* Review (A.T.)... Released Every Week fee •tsPathe Sound News Released Twice Every Week ....I reel. •t§Pertect Match. The (A.T.) ... Butler Mayo Apr. 6. ...2 reels Apr. 5 •t§Pick 'Era Young (A.T) Agnew-Geraghty May 4. ...2 reels May 10 ♦§tRanchhou»* Blues (A.T.) May 17 . a*"ii •t§Red Heads (A.T.) Nat Carr ;:••••? ree s f"ay i •t§Rich Uncles (A.T.) Richard Carle May II I reel May 3 •t§ Ride 'Em Cowboy White-Carney April IS. ...2 reels *»r-05 •fsRomeo Robin, A ',r . June 28 "URoyal Flush. A (A.T.) •• -2 ree,« •tSRube.lllr Night Club (A.T.).H. B. Watsoa •tSSacred Fires (A.T.) Vagabond Adv. Series •„••••: f"'.\ •TsShlp Ahoy (A.T.) Aesop Fable Jan. 5. ...2 reel Jan. II •tssmging Saps (A.T.) Aesops Fables Feb. 2 1 reel Feb. 8 •t§Slxteen Sweeties (A.T.) rVhite-McNaughten Apr. 20. ...2 reels Apr. 9 ■t§Sky Skippers (A.T.) Aesop Fohles Feb. 16.... I reel Feb. 15 *7§Snow Time Aesop Fable I reel July 26 •USonos ol Mother Song Sketch Feb. 2 I reel May lu •t58nllls and Thrills (A.T.) Sportllght Apr. 6....I r*e Apr. 12 •{Isplashing Through (A.T.).. .Sportllght Feb. 23 I reel Feb. 15 •§tSporting Brothers (A.T.) I reel June 7 •§tstreets of Mystery (A.T.) ..Vagabond Adventure Series. June 2 1 reel May 3 •tlSwell People (A.T.) Mama Manning July 19 *t§Temple of Silence (A.T.) Vagabond Ad. Series I reel July 19 •f§Tlght Squeeze (A.T.) LeMaire Feb. 2 2 reels Nov. 23 •tSTrumpeteer. The (A.T.). Song sketch Jan. 19 I reel •fSTrylng Them Out (A.T.) 2 reels June 7 •tSTwo Fresh Eggs (A.T.) St. John- Aubrey 2 reels July S nSTwo Plus Fours Carr-HIII 2 reels July 26 •1S voice ol the sea (A.T.) Sung sketch May 4 I reel May 3 *t§Western Whoopee (AT.) Aesop Fables Apr. 13 I reel Apr. 19 •t§What. No Ball! (A.T.) TmIs* §f the Day Mar. 9. ...I reel SOISIU-ART-WORLD WIDE .Jan. 26 2 reels Nov. 18 RKO FEATURES Title *t§Alias French Gertie (A.T.).. •tIBeau Bandit (A.O.) *t§Case of Sergeant Grlscha •t§Cuckoos. The (A.T.) •r§Fall Guy. The (A.T.) •tJFramed (A.T.). •tlGIrl of Port (A.T.) •t§He Knew Women (A.T.)... •ituii >he riKfl. '4 T > •tsjoside the Lines (A.T.)... ■tH«>« Climes Ailing (A.I.)... •t§Lovln' the Ladies •t§Midnight Mystery. The (A.T. ■flRunaway Bride. The (A .T.) •tSSeeond Wife (A.T.) •tSSnvnn Kevs "- Ralrfoate 'AT) •tSShe's My Weakness (A.T.). •t§Shooting Straight (A.T.) Star .Daniels-Lyon Apr. 20.. .La Rocque-Kenyon Mar. 2.. . Morris-Compson-Hersholt ...Feb. 23. . Wheeler- Woolsey May 4.. .Mullhall-Clarke-Sparkt June 15. . Bi-ent-Toomey Mar. 16. .O'Neil-Sharland Feb. 2.. Sherman- Joyce May 18. . niiii* waiitur F»b 2.. . Compson- Forbes July 20. . Odinels- Hughes Jan. 5. Richard Oix Apr. 6. )Compson-Sherman June I. . Astor-Hughes May 24. . Nagel-Lee Feb. 9. Dix-Seegar Jan. 12. .Carol-Lake-Bunco Aug. 24. . Dix-Lawlor July 20.. Length Feet.. M Ins, ..6202.... 65. .6169 69., ..8191 92. .8100 90. ..6175. ...65. ..6136 68. .6174. ...69. .6319.... 70. .9327... 85. '.'.7038*. ".'.". 78° .6138... 68. ..6463. ...72. ..6234 69. ..6058 60. ..6379 .70 . . .not set ..5800. ...65. Reviewed ..Aor. 19 .June 21 ..Mar. 8 ..Apr. 5 ..May 31 ..Feb. 15 ..Jan. 4 ..Apr. 26 ..Dee. Ji ..July 12 ..Don. 2i ..Feb. 22 ..May 31 ..May 24 ..Feb. 15 ..Jan i ..June 28 ..July 12 Coming Feature Attractions Title •t§Babes in Toyland (A.T.).... •tlBunker Bean (A. T.) *t§Check and Double Check (A.T.) •tSCimarron (A.T.) •^Conspiracy. The (A.T.) 'HDIxlana •t§Escape (A. T.) •t§Half Shot at Sunrise (A. T.). •t§Heart of the Rockies (A. T.). •t§Hlgh River •t§Hunted •t§lron Trail. The (A. T.) •t§Ladles of the Past •t§Lawful Larceny (A. T.) .... •tf I eatherni'i'king (A. T.) *t§Losing Game • *t§Old Accordion Man. The (A. T.) •tf Perfect Alibi, The (A. T.).. •tiRecord Run (A.T.) •t§Sensatien (A.T.) *t§She's My Weakness (A.T.).. •tSSilver Horde (A. T.) *t§Upperworld (A.T.) Star Special Cast Rel. Date Length Feet. M ins. Reviewed Amos 'n' Andy Richard Dix Love-Trevor-Sparks Bebe Daniels Wheeler- Woolsey ., Marshall-Daniels .. .Aug. 30 Not set Betty Compson Daniels-Thompson Aug. 17. Fov |r -Rubin Lowell Sherman .6379. ...67. ..July 19 Joseph Cawthorn Woiheim.Arms'troiig- Arthur' Lake-Carroll Brent-Wolheim SOUND SHORTS Title Star Rel. Date •t§Age of Innocence. The(A.T.(F). Paula Trueman Jan. 5. •tSBefore Breakfast (A.T.)(F) Mar. 9. •tIBobbed Wire (A. T.) Dane-Arthur .. •t§Bridegroom. The (A T.) (F) . Mare Connelly Feb. 2. •tSBroken Wedding Bells (A.T.). Dane-Arthur •■ • ■ •fsCampus Sweethearts (A. T.HF&D) Mar. 9. •tlCash and Marry (A.T.) Veughn-Cooke-Sargent Mar. 16. •tfOear Slayer (A.T.) Vaughn-Cooke ............. Mar. 2. •tlEventually But Not New (A.T.) (F&D) Vaughn-Cook*. . Apr. 13.. •HFair Dei-elver, The (A. T.) (F&D) {an. 6. •tSficneral Gln«hurg 'AT.) (F).N»t Carr Apr. 13. •t§Golf Specialist. The W. C. Fields •1§Good Time Kenneth Marc Connelly • ••• •TsUunboat Glnsburp (A.T.) (F). Nat Carr Jan. 12. •HGuest. The (A. T.) (F&D).. Marc Connelly May 25. •tEMot Rrlrtoe (A. T.) (F&D)... May II. •t§Humanettes Benny Rubin ......... •tsJaz* lA.T.) (F) Oukf Ellington & Orchestra. Feb. 9. *t$Land of the Sky Blue Daughters Vaughn-Cooke Mar. 30. •t§Lost and Foundered (A. T.) (F&D) ..Vaughn-Cooke .. Jan. 19. •t§Magnate The (A T.) i«orla. i-iiu ivortner trni. lo Chess Plaver, The Jehanne-Blanrnard Unusual Plct. •tClvlllzatlop Hickman-Markey ...Amer. Trad. Assn •is^ia.iu in Wall Street (AT.) Murray-Llttlefleld .. Aristocrat Mar. 157127 Msr. I 'tSCode of the West Bob Custer Syndicate 57 "lawn opi ■« -■ - 3x.bi«i ,a = t «k* ud Feb. o Feb. 22 *t§Danger Man, The (P.T.).Chas. Hutchinson ..Cosmos May 2U65I6 82. ..May 24 •^Darkened Skies (A.T.) . . . Brentwood- MacDonaldBiltmore Prod Jan.. 5400 60. .Dec. 14 Docks oi Hamburg Jugo-Fritsch Uia •tSDrlfters Harold Auten 40. .July 3 'tstscaped from Dartmoor. . .Baring-Henning ...Haiold Auten. ..Apr. II 7529. ...70. .Apr. 19 Farmer's Wife Thoinas-Hall-Oavls. . Allied Jan. 4 oo45 76 .Jap. 18 *t§Firebrand Jordan Lane Chandler Big 4 June 23 5400 60. .July 26 Figaro Franco-American Net Set6360 71. .Dec. 7 •t§Heart's Melody (A. T.) (F & D) Fritsch-Parlo Ufa Film Her Unborn Child (F & D) .. Special Cast Windsor Jan. 107609 85. .Jan. 18 Hunted Men Bob Steele Syndicate Apr.. 4853 •t§lmmortal Vagabond (A.T.) Haid-Froelieh Uta Film In the South Seas with Mr. and Mrs. Pinchot Talk. Plct. Epics. Sept. I 5538 May 31 •tlngagl African Hunt Congo Plet Ltd. Apr. 137776 86. .Apr. 28 Jade Casket. Th* French Cast Cosmos 58UU M 't§Juno and the Paycock (A.T.) Sara Allgood Harold Auten. ..June 27. 9100 July 5 •t&Ladies in Love (A.T.) Day-Walker Chesterfield May 176095 69. .May 3 •t§Last Dance. Th* (A.T.) . R«vnold*-Robards Audible Mar 8 5« 6 .. hS Mar 29 •Lone Horseman Tom Tyler Syndicate... Nov. I, '29.. 4739.... 53... Aug. 2 Talk Pic. Epics... SepL I 4800.... 53... July 12 iio rairis ...Not Sol ,.iuu .» u L 21 Chesterfield ..Feb. ' 6039 68.. Feb. I Harold Auten. .May 31 9000 100 mlns .71 .Apr. 15 5040 56... Mar. 29 •tSLost Gods (A.T.)... Lost r'nlrui •t§Love at First SlghKA.T.) Koenor-Fester Mystery at the Villa Rose. . Trevor. Baring *t§Myterles ol Nature Ufa •tsOveriand Bound I A.T.) . . Porrln:Ray Kaytono 19 6 24 I* 2 *t§Parting ol the Trails Bob Custer Syndicate ..Mar. I 4700. Passion Song. The Olmsted-N. Beery. . Excellent 5080. Peacock Fan The Dorothy Dwan Chesterfield 5400.. Poor Millionaire Talmadge-Howard .Blltmore .Apr. 7 5200.. Pori Special Cast Ufa Films *t§Rarapant Age (A.T.) (D.F.) Murray- Kennedy ...Continental Jan. 155743.. •tSRidin' Law Perrin-Canutt Bio 4 Mavl?56«fl.. *t§Romance of West Jack Perrin Jack Trop June 15. .5494., Sea tun Mildred Harris Tom White Not Set 5200. *tSlums of Tokio Japanese Cast Moviegraphs Smoke Bellow Conway Tearle First Division 6605. South of Panama Carmelita Geraghty. . Chesterfield 6300.. Stampede Native Cast Harold Auten... Apr. 28 7540.. Strange Case of District .52... Mar. 29 .56 .60 .58. ..May 17 .64. Jan. It ..62.. July 5 ..61. ..Aug. 2 ..58.. Dee. 7 Attorney "M t§Take the Heir (A.D.).. Three Outcasts, The Thunder God Western Honor •fsWest of Rockies (A.T.) (D) •tlWhlte Carqo (A T ) •t§White Devil & D) Why Cry at Parting. .. •tSWoman Wh* Wat . Edward Horton .. . .Yakima Canutt... . Corneliut Keefe. . Unusual Photoplay Mar. 6800.. .Big 4 Jan. 15.5700.. . Waea Mar. 7 5 reels Crescent 5917.. .Bob Steele Syndicate. .Mar. .73 ..70 .80.. May Mar. .63.. Jan. Oct. .66. .4849.... SO.. May 17 Art Mix World Art Jan. 18.6100 68 Special Cast Harold Auten Mar. I (P.T.) (F Mosjukln-Oagover ..UFA Film* .... Halm-Gralla International 7000 78. .Feb. 23 Ftn Belle Bennett gotten (A.D.) Wonderful Lies of Nina Petrowna Helm- Ward Allied Films Worldly Goods Kirkwond- Kennedy... Continental . - 1 «? Would You Believe It?.. Walter Fordo Big 4 State Cinema Jan. 1.7560 85. .Jan. •t§Ylddlsh Mama, The (A.T.)Mae Simon Judea Films 4000. .May 80. .8 reels. .80. .June |4 ..Aug. I. .6065. ...65. ..Aug. 2 .Mar. 15. ..6 reels. .60 Coming Feature Attractions Rel. Date Prod. ... Length Title Star •t§Ape. The (A.T.) Liberty •t§Bar L Ranch Bill. Jr.-Wales ....Big 4 •f§Body, Soul and Dross 'fSBurned tvidenc*' (F) Continental Buying a Wife Special Cast Aff. European 7 reels. •tSCIown. The (F) Continental , •§tCoraebaek. Th* (A.T.) Majestlo *t§Dancing Fathers (A.T.) •tfDangerous Trails Big 4 Sept. 15 •fiDavy Jones Locker (A.T.) Liberty Prod •t§ Divorce Question, Th* OA.T.) Majestle Duty to be Silent Maria Albana All Eurooean 6 reels. •t§East Lynne (A.T.) Liberty Prod •t§East of Asia (A.T.) Liberty Prod •f§Everybody's Girl (A.T.) Liberty Prod Exodus to the New World, The Lyon-Prevost Pioneer Full Dressed Thieve* Nils Asther Aff. European 7 reels. German Underworld Special Cast Aff European 7 reels. Great Unknown The John Loder Aff European 6 reels. •stHall th* Woman (A.T.) Majestle Her Viennese Lover Asther. Nolan Aff. European 6 reels. •tlln Oklahoma (A.T.) •*t§Lady of the Lake, The.. Percy Marmont FltzPatrlck "HLIfe For Sale A (F) Continental Mllak of the Snowlands Special Cast Allied •t§Mldnight Alarm, The (A.T.) Liberty Prod •t§Mother's Millions (A.T.) Liberty Prod •t§ Night Hawk. The Big 4 Aug. K Our Daily Bread .Mary Nolan All European 7 reels. •tSPrlco Mark. The (A.T.) Majestle •t§Red Kisses (A.T.) •tfRomantlc Scoundrel, The (A.T.) •HSceond Honeymoon. The (F) Continental •+5Sentlmental Satan (A.T.) Majestlo •t§Smart Women (A.T.)... Majestlo •t§Thou Shalt Not Squeal (A.T.) •HToday (A.T.) Nagel-Owen Majestic •HTrap. The (A.T.) Majestlo •t§Unforbldden Sin. Th* (F) Continental Reviews* 'Means synchronized score. Weans sound effects §Menns voice (including dialogue and incidental songs). All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-hlm. A.T. after title meant August 9, 1930 Motion Picture News 73 Unholy Love Wegener- Petrtvlteh ..An. European When Duty Cille Special Cast Allied 6714 feet. Wild Men of Kallharl Denver African Exp. Talk. Pict. Epict •t§ Worst Woman in Paris (A.T.) Liberty Prod COMING ATTRACTIONS SOUND SHORTS Title Star ilstrlbutor Length Revlewef 'T§Across the World Talk. Pictures Epics 2 reels (serial) Aug. 9 •TsAnywnere By Air Visuagraph 3 reeli May 17 *t§At the Photographers (A. T.) (F) Harry Delf Elbee 2 reels •'Beethoven Fitzpatrtck I reel Apr. 19 •tBarn Dane* Mlckay Moum Cartoen elrurlrv Prod I reel Besides the Western Sea Castle Film I reel *t§Blind Youth (A. T.) ..Lou Tellegen Capital 2 reels •tSBring On the Bride (A.T.) Ellbee 2 reels Nov. • •tSBroken Doll, The (A.T.). Sadie Banks Judea Films I reel 'tChala Gang. The Mickey Mouse Cartoon Celebrity Prod i reel •tConquest of the Cascades. ..Educational Gen. Electric Ca Apr. 19 'tSDowa Hawaii Way Color Novelty Castle I reel *t§Egypt. Land of Pyramids FitzPatrlek I reel June *t *t§Fourth of July Fltzpatrick *t§Frlend Husband (A.T.) Burr 2 reels •tGalloplnp Qauch* Mickey Mouse Cartoon Celebrity Prod Feb. 1 1 reel *t§Gateway to India Travelogue Fltzpatrick •tiuagle Rytha Mickey Mouse CarteoaCelebrlty Prod I reel Jan. II *tJust Mlckay Mickey Mouse Cartoon rviebrlty Prod I real *§tKlddle Cabaret Meytelr 2 reels Apr. M *t Kids and Pets Color Novelty o>ue) Queen ol Roundup (Reissue) Red Coat's Romance Hfll«i Kesl i He- Issue) Ropln' Venus , Seeing Red (Reissue) Should Poker Piayen Marry? Sid's Long Count Sitting Pretty Six Gun Justice Some Show Step Right Up Son of Courage Storm King (Re-lisuej Speak Easy (Reissue) Trail of the Pack Und«r the White Robe (Re-Issue) Way of the West (Reissue) Why Walt Whip Hand. The (Reissue) Wild West Wallop (Reissue) William TeM Wolfs Fangs Title •♦SArablan Daze •tSBIg Circus. The (Serial).... *Ts»»«ery t»uiio»o* MlBro.id»a> Foil!** MIBrother for Sale (A. T.) M§Chlnese Blues (A.T.) 'tSChristmas Cheer (A. T.) •tChile Cnn Carrnt* •t§Cold Feet Fanny the Mule Cartoons MIFellow students M$Flreburgs (A T.) it§Footllght Follies (A.T.) M§Halowe en •tlHash Shop MfHell's Heels MHenpecked *t§Hls Bachelor Daddy •tlHot for Hollywood •Hurdy GurdV . M§ Indians Are Coming (A.T.). MSJade Box. The •t Kisses and Curses •t§Leather Pushers Series M§Lightning Express, The (Serial) •tiLrve Ghosts (F A D) *t§Mush Again •t§My Pal Paul MfNelghbors MSNot So Quiet MfOswald Cartoons *t§Outdoor Sports MPrison Panic MSRoyal Four-flush MSSrhoolmates *t§Seelng Stars •t§She's a He (A.T.) •tSSister's Pest *t Snappy Salesmen M§Spooks 'ttsireplr'hase (A. T.) MSStop That Noise M§Strange As It Seems Novelties M§Talklng Newsreel srTarzan the Tiger (Serial).... •t§Terry af the Times (Serial). •tSTraftV Troubles *t§Tramplng Tramps ,.. M§Up and Downstairs •tSVernen's Aunt \ug. Edmund Cobb Apr. Josie Sedgwick Mar Ted Carson June Neely Edwards Mar. losle Sedgwick Jan. Billy Sullivan Aug. June Sid Saylor May Arthur Lake Jan. Bobble Nelson Apr. Arthur Lake A or. Sid Saylor May Bobbie Nelson July Edmund Cobb Feb. Charlie Puffy .Apr. Ted Carson Jan. Neely Edwards May Neely Edwards Feb. Slim Summervllle Feb. Billy Sullivan Mar. Edmund Cobb May Jan. Ted Carson May 4 IZ....2 reels I.... 2 reels 28 2 reels 24 I reel 18. ... 2 reels 16 2 reels 30.... I reel 28... 2 reels Apr. 28 15 2 reels Dee. 21 19 2 reels Mar. 15 2.. . .2 reek Mar. i 7.... 2 reels Apr. 19 12 2 reels June 21 IS.... 2 reels 7 I reel 7 2 reels Dee. 7 12 I reel I 2 reels 10. ... I reel IS 2 reels 24 2 reels 27 I reel 31 2 reels' May It SOUND SHORTS Star Bushmen, Jr.-Vaughan uswaiu cartoon Oswald Cartoon Sunny Jim Sporting Youth Sunny Jim Oswald Cartoon Oswald Cartoon Rel Mar. Date 3.. Length .2 reels. . Mar. . Mar. . June . Mar. . Feb. . Feb. July 17.. 3.. 25.. 31.. 3.. 3. 28.. Sid Saylor Archer- Dent Sporting Youth ... Sporting Youth ... Oswald Cartoon . . Oswald Cartoon .... Oswald Cartoon . . . Sunny Jim Oswald Cartoon .... Oswald Cartoon .... McCoy- Roy Lorraine- Perrln ... Oswald Cartoon . . . Apr. . Feb. . Apr. .Apr. . June . Aug. May .May -Jan. 3. 14.. 14.. 2. II.. 14.. 19... 20 Mar. . Feb. 24.. 17. . I reel Apr. 5 . I reel Feb. 15 i .2 reels Dec. 21 , .2 reels Mar. 29 . .2 reels Dec. 14 . . I reel Jan. II . I reel . I reel ..2 reels Mar. 8 . 2 reels . .2 reels . .2 reels Apr. S . I reel Apr. 12 . . I reel June 7 . I reel .2 reels Apr. 19 I reel May 24 . I reel Nn. 3S .12 Episodes . 10 episodes. .Feb. 22 . . I reel Jan. 25 .2 reels Lorraine-Chandler Ann Christy Sunny Jim .... Oswald Cartoon . Sunny Jim Oswald Cartoon . Sid Saylor Oswald Cartoon . , Sporting Youth Sporting Youth .. Sporting Youth .. Sunny Jim Snnnv Jim Oswald Cartoon . Oswald Cartoon . Sporting Youth . Sunny Jim Frank Merrill . Howes-Thompson • June . Jan. . Apr. .June Mar. July Apr. . Feb. Apr. . Mar. 2... 29.. 23. 16.. 26.. 7... Oswald Cartoon Dent-Archer .Feb. Aug. .July . Jan. .July . Doe. . Aug. . Mar. . Mar. . Jan. . Feb. 26. 25. 14.. 8. 16.. 10 episodes. .April , .2 reels Jan. . .2 reels Mar .1 reel June 2 reels M->r . I reel July . I reel 2 reels Dee .1 rati May .2 reels Jan. .2 reels Apr. . 2 reels Mar. . .2 reels May .2 reels Jan. . . I reel . I reel » reels . 2 reels . . I reel . . I reel .... 10 episodes. . 10 episodes. .2 reels . I reel 2 reels . .2 reels . Dee .June .June 21 Feb. IS . Mar. 29 Feb. I WARNER BROTHERS (Available sound-on-disc only J Title -tSCourage (A.T.) M$Oumbells in Ermine (A. T.). MJEvldenee (A.T.) MSGeneral Crack (A.T.) 'HGolden Dawn (A.T.) MSGreen Goddess. The (A. T.). *t§Hold Everything (A.T.) *t§lsle of Escape (A. T.) MIMammy (AT.) •t§Man from Blankloy's. Ths(A.T.). •♦•M.n Mimter 'A T.) •tSOhl Sailor. Behave (A.T.).... Msun the tsordor •t§Rough Waters (A. T) MS Royal Box (A.T.) (Gorman).. MfSecond Choice (A.T.) MSSeeond Floor Mystery (A. T) MSShe Couldn't Say Ne MISong of the West (A.T.) MIThose Who Danos (A.T.) MSUnder a Texas Moon (A. T.). MSWIde Open (A.T.) Length Star Rel. Date Feet Mlns. Bennett-Nixon June 7 6839 74.. Armstrong -treason- Kent May 10 6300 70.. Pauline Frederick Jan. 25 7152 79. John Barryntore Jan. 25 9809. ..109.. Woolf-Segal June 14 7447 83.. George Arllss Mar. 8 6653 74.. Lightner-Brown-O'Nelll May I 7513 84. Blue-Loy Mar. I 5814 65. Al Jolson May 31 7570 84.. John Barrymore May 24 6167 68. Tin Tin May 3 41*1 49. Delroy-KIng Aug. 16 5850. ...65.. Hin-nn-lln Mar. IS 4410 49.. Rin-Tln-TIn June 7 4280 68.. Molssl-Horn 8000 89.. Dolores Costello Jan. 4 8150 91.. Withers-Young Apr. 26 5268 59.. Llghtnrr- Morris Feb. 15 6413 71.. Boles-Segal Mar. 15 7IR5 80.. Monte Blue Apr. 19 6876 76. Fay-Torres-Ley. Beery Apr. I . . . .7498. . . .83. . E. E. Horton i Feb. I 6341 71.. Reviewed .May 3i .June 7 .Oct. IS Nov. 16 June 21 .Feb. 22 .Apr. 12 .Apr. 5 .Mar. 29 .Apr. 12 .Anr. 12 .July 12 .fed. a .July 26 .Dee. 28 .Jan. II .May 10 • Feb. 22 M -- O July 12 .Apr. II Mar. 29 Coming Feature Attractions Rel. Date Length Title 8tar M§Bad Women Mercer-Gordon •rjdarbei loan's Boy (A.T.) Grant Withers MlBIg Boy (A.T.) Al Jolson Not Set...NotSet July 26 MIBoth Were Young (A.T.) MJCaptaln Applejack (A.T.) John Halllday MjChlldren of Dreams (A.T.) •jtDandng Sweeties (A.T.) Carol-Withers Not Set. . Net Set 75. .June 14 MsDanube Love Song (A.T.) M§Dlvoree Among Friends (A.T.) MfEgg Crate Wallop, The (A.T.) MSFlfty Million Frenchmen (A.T.) M§Gay Caballero. A (A.T.) M§Handful of Clouds (A.T.) M§Hls Brother's Wife (A.T.) MSJust an Hour of Love (AT.) *St Life of the Party. The (A.T.) Winnie Llghtner ...... ..!.'.! M§Matrimonial Bed. The (A.T.) Lllyan Tashman M§Mnybe It's Love (A.T.)... .Brown-Bennett MJMaytlme (A.T.) .' M§Moby Dick (A.T.) John Barrymore MSOfflce Wife The (A.T.) Mackalll-Stone MiOld English (A.T.) George Arllss ....... | MSOutward Bound (A.T.) Howard-Mercer M§ Penny Arcade (A.T.) M?Red Hot Sinners (A.T.) Evelyn Knapp MSRecaptured Love (A.T.) Bennett-Halliday 6094 68. ..June 7 MSRiver's End. The (A.T.) Claudia Dell M§Slt Tight (A.T.) Winnie Llghtner MJSoldier's Plaything, A (A.T.) Lotti Loder MISteel Highway. The (A.T.) .. Hall- Withers-Nixon MtiSweet Kitty Bellairs ( A.T.) .. Claudia Oell MSThree Faces East (A.T.) Bennett-Von Strohelm Juno 21 M§Under Cover (A.T.) •§,t Viennese Nights (A.T.) Gray-Segal- Hersholt VITAPHONE VARIETIES (D) Title Star Length Reviewed Absent Minded Perkins-Ford 882 10. .Apr. 12 Alda, Frances Songs 523 6. .Feb. 8 And Wife Elliott-Davis 971 II. .Apr. 12 At Home The Potters 1435 16. Mar. 15 At Your Service Landis-Halligan-Blackwood 633 7 Battery ol Songs. A Hoyt-Coots-Quintelle 719 8. ..May 10 Believe It or Not Robert L. Ripley 2 reels May 24 Benefit. The Joe Frisco 928 10. .Feb. 8 Bernie, Ben Orchestra 771 9. .Apr. 19 Big Money The Potters 1141 12 May 24 Bigger and Better Watsons 8.. Aug. 9 Body Slam. The Lambert-Ledoux-lrving I reel July 19 Bridal Night Arthur-Merriam Broadway's Like That Ruth Etting 865 10. .Mar. 8 Bubble Party. The Geo. Sweet 629 7 Bubbles Vitaphone Kiddies 688 8 Cave Club. The Leach, Merman-Plerlot 793 9 Celeste Aida Giovanni Martinelti 9. .Juno 21 Cheer Leader. The Tom Douglas 826 9 Christmas Knight Washburn- Eddy- Middleton 696 8 Collegiate Model. The Ona Munson 2 reels May 10 Congo Jazz Loney Tunes No. 2 Contrary Mary Bobby Watson 839 9. .June 7 Cry Baby Mary Louise Treen Danger Litel-Campeau-Merriam 744 8. .Mav 24 Desert Thrills Edwin Bartlett 725 8. July 28 Devil's Parade, The Special Cast 888 10. .June 14 Done In Oil The Potters 1539 17. .June 14 Ducking Duty Conklln-Morgan 493 5 Duel, The Fields-Teasdale Eternal Triangle. The Rich-Standing- Kallz _.. Evolution Progress of Motion Pictures Evolution of the Dance 1071 . Faust Duet 1st Act 872.. Feminine Types Jean Barrios Fight. The Norman Brokenshlre I reel.' Find the Woman Hugh O'Connell 817.. Five Minutes From the Station. .Overman-Churchill-Sidney Footnotes Page Sisters & Oscar Grogan 519 6. .Apr. 19 For Sale Gregory Rotoff 523 6. .June 14 Fore Ford- Lane Frame, The Boyd- Middleton 934 10 Ge"">o a Raise Thf Pott»rs 1 138 . . . 13. . May in M§Ginsberg of Newberg Eddie Lambert 2 reels Aug. 2 Glet uudi Letts, I he lack Bucnanon 552.... 6,. Feb 15 Going Places Shaw &. Lee 660 June 7 Grand Uproar Jim McWilliams 702 8. .May 31 Gym Jams Lew Mayer 635.... 7. .Apr. 19 Head Man, The O'Coenell-Kelly 796 9. .Apr. 19 Heart Breaker. The Eddie Foy, Jr 1315. ...15 Heidt and His California™ June 7 Her Relatives Neely Edward Holland 733 8. .June 14 Holiday in Storyland, A Vitaphone Kiddies 799 9 Idle Chatter Lou Holtz 908 10. .Apr. It III Wind. An H I bbard-Lorch- Graham 2 reels June 14 Japanese Bowl. The 694 8. .June 14 Jazz Rehearsal Kane-Edwards i reel May 10 Keeping Company Eddie Buzzell 1746 19.. May 10 Letters Pauline Garon roo 9 Let'e Elepe Betty & Jerry Browne 645 9. .June 14 Lobo. Dog of Dogs Lobo 590 Lonely Glglo Lottl Loder 922 Lost and Found Irene Shirley Love Boat. The Herman Timberg 754... Married Flint-Rldgcs-Foran Master Sweeper. The Chester Conklln , 904'" Matter of Ethics, A Earle-Oakland 621 Matinee Idle Henry Hull 685" MeLallen, Jack 1 reei Military Post. The Roberto Guzman 570 6 Mar" IS Money. Money, Money Mason-Keeler 876 10 Naggers at Breakfast. The Mr. & Mrs. Jack Norworth .845. 9 June 14 Nay. Nay. Nero Cameron-Watson New Racket. The . .... ... ........""l"r«Vl""!"iie)lV 15 New Rythm Havana Casino Oreh Nile Green Broderlck-Crawford '746 8 June "7 No-Account. The Special Cast 777 o" Office 8teps • 874 On the Raneho Will & Gladys Ahern ..'.'.'.'.'.'.'.'.'.'.'..'.600 Only the Girl Wattles-Marsh 580 On*"-ation The cdoar Beroen t _ R35 .10. .June 21 .12.. Feb. 22 .16. .Nov. 20 '.■.■".'May 16 .Mar. 8. .Mar. I .Mar. 10. 7 8.. June 14 .June 7 .10. .May 31 . 7.. Mar. 15 . 6 9 ..Feb. 8 2 reels Aug. 2 1243. ...14 reel May 31 M§Out for Game Lucien Littlefleld Pagliaccl John Charles Inumas... Pa Gets a Vacation The Potters Paper Hanging Johnny Arthur Paqulta &. Chlquita 832 "9" Pay Off. The H. B. Walthall '■'■'•"'.'.'.'.'.'.'.'."" 1076 "" 12 "Mar I People Versus, The Campeau-O'Malley 51s s "Anr 13 Perfect Understanding. A May-Oaks 537 o---«pr->* Play Boy. The Fox-Curtis .'.'.'.'.'.'. .'.'.'.'.'2 rWls' ' Poor Aubrey Franklin Pangborn '.'. '.. ". 2 reels Mav 16 Poor Fish, The Cavanaugh-Ridges-Schafer Reno or Bust Pangborn-Elliott .'.'.'.'.'.'.'.' i ISO.'. '.'. 13! '. June "7 Road Knights g «„„ 9 Rhythms Reisman Band " Vs "Aug. 9 Royal Fourflusher. The Eddie Buzzell " 'is's's' 17 ' J una 14 Russian Rhapsody, A Kuznetzoff & Nicollna 704 '■■"•"' Seymour. Ann Songs , Shakespeare Was Right She Who Gets Slapped Tom Dugan '.'.."" ImtaV 7 Sinkln' In the Bathtub Looney Tunes No. I " irVe'l M.v in Slick As Ever H. J. Conley '.'.'. 2 rUls jSne 7 Song Painting's Ann Seymour I reel June 7 Song Plugger, The Joe Frisco 1390 " |« ' i„n« 7 Sound Effects Buddy Traps '..'.'.. 653 "'7 Mav 10 South Sea Pearl Gaston Glass 2 reel',' ' ' M»v n Stand Up. The Watson-Cameron-Mack 6M "fT'iuJI a Stepping Oout Leo Donnelly ... 685.... 8. .June 14 Still Alarm. The Webb- Allen VV««i'"' Strong and Willing Trlxie Friganza Strong Arm. The Surprise Dugan- Leonard Suspicion Lyons- Ear>e-Morne System Clements-Knanp .....'.'. Taking Ways Codec & Orth z reels' Jack Osterman " 739 "a Tracy-Alexander 1346 15 Sreen-Blarkman 1346 "*"il Ryan & Leo 756"" 23 Skddo Lew Fields ,jX' Two of a Kind Lytell-Fant , * , Two Rounds of Love Rennle- Dixon " Varsity Show, The Olive Shea Vengeance Rlchmond-Moorh'ead ".'.'."." o'.'o' ' ' ' Websterlan Students Ryan- Lee Sn Wedding of Jack and J If i. The. . Vitaphone Kiddles' " Wh'.?",' L?fe."" H.ward-Newton i85 *|". p«»!' Murray-Oakland"""...'.. \5,5, ZoT\V,irrl Brice-Edwards ; ; ; ; ;J« Yamekraw 857 9. .Apr. 26 .June 7 .1038.... 12.'. Talking It Over Taxi Talks Temnle Belles Green-Blarkman '.'.'.'. isS?' Tenement Tangle. A o. .« • ■ — May 10 Jun* 14 June 14 9 June 14 10.. June 14 June 7 .9. ..Feb. ...9. .Apr. 701 8. .June .11.. June 14 10. Mar. 15 .7. Apr. 19 Published in Convenient Pocket-Size Form In answer to the re- quests of hundreds of exhibitors the popular monthly feature in Asso- ciated Publications Kine-Quip- ment Section has been reprinted in book form, making available a handy aid to exhibitors encountering various sound equipment problems. "101 Answers to Sound Questions" has been especially prepared by George E. Chamberlain, recognized author- ity on sound equipment. This is not a treatise; not a book of theories; the questions asked are actual inquiries made by exhibitors on problems they have encountered and Mr. Chamber- lain has answered them in brief practical form. Worth $100.00 But given without cost to subscribers to any one of the ten Associated Publications. SELECT THE TRADE PAPER YOU WANT— FILL IN COUPON BELOW AND MAIL TO-DAY. ASSOCIATED PUBLICATIONS niA Ti'Uii: Covering- San Francisco, Los Angeles, Seattle, Portland, Denver and Salt Lake City territories. Covering Dallas and Okla- homa City territories. NbviEAGE Covering Minneapolis, Mil- waukee, Omaha and Des Moines territories. REEL Covering Kansas City and St. Louis territories. ~ST Covering Chicago and In- dianapolis territories. VvkW 2= Covering Detroit territory. re™ Covering Pittsburgh and Buf- falo territories. CTTnwnfixT Covering Cleveland. Cincin- nati and Louisville terri- tories. IBM Covering Boston, New Haven and Portland territories. _ Covering Atlanta, New Or- leans, Charlotte and Mem- phis territories. National in Scope ^C.-ocal in Service^ ASSOCIATED PUBLICATIONS, INC., Date 1930. Glover Bldg., Kansas City, Mo. Gentlemen: Herewith find two dollars ($2.00) or one year's subscription to the publication checked below with which I am to receive without charge a copy of "101 ANSWERS TO SOUND QUESTIONS" by Geo. E. Chamberlain. Film Trade TOPICS The Reel JOURNAL New England , FILM NEWS Motion Picture DIGEST 1 1 Weekly Film | REVIEW Motion Picture TIMES Exhibitors' FORUM The Ohio SHOWMAN Michigan Film REVIEW 1 Movie 1 | AGE Th< satre. . , re x^^T &<&& s«£ JUST LOOK 'EM OVER! The Biggest Line-up of STAR NAMES that ever started off a new year's program of short features .... You'll get them all in the early releases of Educationals Talking Comedies for 1930-1931 .... and more are coming. t&> §dii£aticnals EDUCATIONAL FILM EXCHANGES, Inc. E. W. HAMMONS, President. Q^.:^ 1IH.1IM IG. 1910 WHEN M-G- STARS 'EM THEY STAY STARRED ! Here's what your marquee needs for 1930-31 profits! MARION DAVIES NORMA SHEARER GRETA GAR BO WILLIAM HAINES JOHN GILBERT 32 STAR PICTURES 20 SPECIALS TOTAL 52 M-G-M "Lucky Star Hits! )OAN :rawford e RAMON NOVARRO 9 JU DRESSLER MORAN LAWRENCE TIBBETT BUSTER KEATON GRACE MOORE LON CHANEY 1 . VI 11. so. f I'rico /O Cent* 1 0% \»gel«** Sew %orl* i lhi< «k»o pTtiy|I$U0y5H!ijy{^ 5? Every Theatre Owner Manager and Projectionist SHOULD SECURE FULL INFORMATION REGARDING AND THE NEW REAR SHUTTER ATTACHMENT FOR REGULAR PROJECTOR SEND FOR BOOKLETS TAc fntemati'ona/ fi-o/ectar International Projector Corporation 90 GOLD STREET NEW YORK M I fe I I j u m m fiGa«fiMS m sese tin myRrum* tin tin a ■ r. sisppiprais p s gao ^ «***M MAN?!1 EVERY SIGN OF THE TIMES POINTS TO PARAMOUNT! Am EVERY SIGN OF THE TIMES POINTS TO PARAMOUNT! Under present theatre conditions you can't afford to with the quality of your 1930-31 attractions. Bu; buy PARAMOUNT. gamble Buy safe — *P You should depend upon a producing company which will not have to retrench upon money and talent put into pictures, thus decreasing quality. PARAMOUNT'S resources and roster of stars are the largest in history. fCT^T" — *I Things that strike thinking exhibitors in 1930-31 product ""^ announcements are: a. PARAMOUNT gives definite information as to titles, stars, casts, etc. b. PARAMOUNT'S program contains an amazingly high per- centage of natural box office hits. c. PARAMOUNT has only Class A stars at the height of their popularity. Also more coming stars than anybody in the busi- ness. The PARAMOUNT exhibitor will have more box office names in March, 1931, even than he has today. d. PARAMOUNT has a large number of pictures deliberately designed to bring children to the theatre. Harold Lloyd, Moran and Mack, "Skippy," "Tom Sawyer," "Huckleberry Finn," a whole series of Westerns, etc. e. PARAMOUNT has the only short subjects program actually based upon a nation-wide survey of theatre needs. /M PARAMOUNT theatre as well as production brains sit in on our 1930-31 group. A protection to all exhibitors. rf^r=> 5, PARAMOUNT'S policy of dealing with customers is notoriously fair. We are proud of the goodwill we enjoy with theatre men. When the going roughens, the wisest policy in any business is to stick to the leader. In show business— PARAMOUNT. THE SIGN OF THE TIMES IS A 1030-31 PARAMOUNT CONTRACT If [00 il cNow flaying WARNER BROS. HOLLYWOOD THEATRE You can have it day and date with Broadway WARNER BROS, present JOHN Warner Bros. 1930-31 Productions BIGGER THAN THE BIGGEST BETTER THAN THE BEST Member. Motion Picture Producers and Distributors of America. Inc.. Will H Hays, President Geo. W. Weeks Presents the PER] BOX- OF] RECIPE The Amazing Story of America's Divorce Mill. 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U O © J O f © o "I U e QUI 0. c o s • C -» *'< OS ca Z? 4> a* .i S -*- o O " J= = •»■ -f * «« o E .2 i. ° S • ^ g CO 3 Q. "D 4- i. •«- Ol Ul E B* u- £ -S -S E © -J* 3 E 2 CL ® rr. 4) S O 4) > U - < '.a Z 'a. Z 'a. a> £ (A 4> E o o 4) WEEK/ Responding to public demand ROXY world's largest theatre with 2nd week bigger than 1st, holds over for 3rd week . . . COMMON > CLAY Wl th CONSTANCE BENNETT LEW AYRES Tully Marshall ■ Matty Kemp • Beryl Mercer Directed by VICTOR FLEMING From the Harvard prize play by CLEVES KINKEAD FIRST 4 DAYS OF 2nd WEEK BEAT BY $5280 FIRST 4 DAYS OF OPENING WEEK! HAS THE PRODUCT RECORDS!! INDIANA THEATRE, indianapous: During the hottest week in twelve years"HOUDAY' with a gross of $34,000.00, broke the house record by an increase of $5,000 over the best previous figures. This smashing victory was scored against the strongest of competition, in addition to the terrific weather conditions. RIVOLI THE AT RE, new york: "HOLIDAY" tripled theatre's previous week's receipts and scored the most conspicuous box office increase on Broadway. NEWMAN THEATRE, kansas city; "HOLIDAY" topped all attractions in town scoring 130% on the house box office rating in the face of intensely hot weather. METROPOLITAN THEATRE, boston: "HOLIDAY" led the parade topping the best the opposition could put on. Boosted the bigMetropolitan's box office in spite of ideal beach-going weather. PATHEn NOW READY HOLIDAY HER MAN BEYOND VICTORY ^ NIGHT WORK SWING HIGH THE COMING THROUGH ON SCHEDULE • • BIG HIT SCHEDULE for 1930-31 IN DEEP BIG MONEY THE GREATER LOVE THE PRICE OF A PARTY THE LAST FRONTIER ADAM AND EVE THE SIREN SONG TAKING THE RAP NORTH OF THE YUKON THIS MARRIAGE BUSINESS RAWHIDE I TAKE THIS WOMAN SIN TAKES A HOLIDAY ROMANCE HARBOR LAZY LADY * Filling the demand for Something NEJV PAT HE ( >riKin U. S. A. VOLUME XLII NUMBER 7 NEW YORK CITY AUGUST 1*. 1930 Half of RKO Productions Independent; Other Companies May Institute Policy Trial Monday Hollywood — Eyes of the industry will center here on Monday when the gov- ernment's conspiracy case against Fox West Coast and a number of distribu- tors for alleged efforts to freeze out independents is scheduled to get under way. The charges are based on alleged protection agreements between the defendants. Cruze Signed by Tiffany in Start Of Unit System Tiffany has signed James Cruze on a long term contract. The company is inaugurat- ing a unit system of production and al- though the number of Cruze pictures has not been determined upon, the agreement is for a period of years. James Whale, who directed "Journey's End." recently was signed by Tiffany and now is considering a number of vehicles. Whether he will make one or a series of pictures depends upon material available. Trem Carr now is making a- series of westerns for Tiffany. Phil Goldstone, the company's studio chief, also is to super- vise production of a series. N. W. Battles Over Operators Heads Toward Climax Minneapolis — Statements declared signed by A. R. Anderson, striking operator, may lead to a grand jury indictment involving the operators' union, it is reported fol- lowing Anderson's alleged confession to throwing stench bombs in local houses. He was given a 90-day workhouse term. All theatres here are well policed, fol- lowing request of the independents that they he afforded protection against recurrence of stench bomb and shooting outrages. Exhibitors. Id by W. A. Steffes, gen- eral manager of the Northwest exhibitor unit, are declared ready to fight to a finish to secure the one-operator-in-the-booth con- cession they say is. essential to profitable operation of their houses. Independents here and at St. Paul adopted the open ^hop policy when their demand was refused. Present One - Man System Slated for Discard, Coast Understands Hollywood — Radio Pictures is taking the lead in return of independent production with a number of other firms declared pre- paring to follow suit. Under plans under- stood to have been tentatively agreed to by Hiram S. Brown and William Le Baron, production chief, fully 50 per cent of new product for the company will be made by independents. Producing firms generally are reported learning that the one-man system of pro- duction is slated for the discard. The many features on their respective programs have impressed them with the unfeasibility of the system, it is stated. Accordingly, there is declared to be a well-defined tendency to split up production responsibility, with in- dications that unit and outside production will be instituted. The proposed RKO policy of signing up independent producers will be put into ef- fect gradually. The new policy was decided upon by Brown following a survey. Brown's survey was made in the belief that Le Baron had been assigned too heavy a schedule and that one-man production was a fallacious policy. This was pointed out editorially by Motiox Picture Xews and drew wide- spread comment and commendation through- out the trade. That Rogers Deal Contract of Charles R. Rogers for pro- duction of a series of features for Radio- Keith-Orpheum is unusual in that the con- tract is a direct one with the theatre com- pany. Under the deal, the theatre firm is to release the picture through RKO, thus assuring the exhibiting firm product as well as providing potential profit on dis- tribution of the pictures. Back Unit System Hiram S. Brown William Le Baron May Bar Paramount Minneapolis — Incensed over what they say are unreasonable protection demands by Publix, exhibitors here are reported planning retaliatory measures. This, it is declared, will take the form of refusing to do business with Paramount. N. W. Exhibitors Fighting Publix On Protection Minneapolis — Independents of this ter- ritory are preparing to combat the protec- tion demands of Publix, which they de- scribe as "murderous." The claim is made that Publix is seeking 35 miles' protection, to which the independents say they never will agree. One hundred and twenty days* protection over 20 cent houses, 90 days over 25 cent houses, 60 days over 30 cent theatres and 45 days over 35 cent houses are declared embodied in the Publix demands. This de- spite the matinee admissions charged by the Publix houses, declared in some in- stances to be below the price charged at theatres over which protection is sought. No meetings have been schedule* : .- yet on the protection issue and W. A. Steffes, general manager of the Northwest exhibitor unit, says he hasn't yet been notified of the protection declared sought by Publix. Weeks In, Goebel Out, In Sono Art Reorganization A quiet reorganization of Sono Art has been completed. As a result, O. E. Goebel severs all relations with the company and George Weeks becomes president and prime factor in its affairs. Sono Art, the producing end of Sono Art-World Wide, will make eight rj> ten pictures for 1930-1931. The company holds a contract with Eddie Dowling to make "Honeymoon Lane" for which Weeks holds a distributing contract via Paramount. All pictures are expected to be made on the coast. Vol. XLII NEW YORK CITY, AUGUST 16, 1930 No. 7 THOSE INDEPENDENTS ARE STILL IN The highlights of an address delivered before annual convention of the South- eastern Theatre Owners Association held at the Hotel Ansley in Atlanta, Aug. 11: Y1 >U want to know if you're going to remain in business. All over the country, the small, unaffiliated exhibitor is raising the same cry. The answer is you are, as they are, if you continue to use the showmen's and showwomen's brains that have kept you in business so far. Sitting somewhere near the seat of major operations in New York, this speaker brings to you these observations on the drift of the business, in the belief that they have a definite bearing on what is the uppermost question in your collective minds. Circuits, Skiddy Grosses and Irony THE mammoths that the national circuits have built up, the monuments that have been reared in the desire to perpetuate trade-marks, are today causing mental and financial indigestion. Pictures have been under par in quality. The stock tumble that hit the nation last October is still on the toboggan and nobody quite knows where it is going to end. Theatre business is off. One circuit is losing $250,000 a week. Another, that and more. A third is lucky enough to break even most of the time and considers its performance a master stroke of business genius. \ii'i the producers who control these theatres find them- selves facing the ironic situation of seeing their own pictures flop in their own houses. Travelers on the Same Road A."- a consequence, the buck has to be and is being passed to the distribution department and the call has gone out in a hurry to stem the gap before the bankers in Wall Street get too inquisitive. The sales departments have only one direction in which to turn, one road to take and you are their traveling companions. If you think the independent exhibitor is no longer a fac- tor, here's a slant on how he is regarded in New York: The profits which every major company in this industry make om the little fellow. Without him, it isn't pleasant to figuri ''.it where the business would find itself heading. Altruism Forced by Necessity THE point, therefore, is this: The producer is depending, and more fervently than you know, on the bulk hook ings of the independent to pull him through. The nose- dive in theatre grosses has brought home- to headquarters in New York a realization that the independent is a facto.- that overlooked. '\Jr < )U may recall that at all of the national sales conventions, sales managers turned altruistic and stressed the impor- tance of keeping the little man in business. That was no accident. It was a change of heart, induced by ^ stringent and serious situation. . The big companies turned altruistic not by choice necessarily, but because they had to do it to find a way out. The Theatre Merry-Go-Round Quits IN VIEW of this, it is entirely a fair assumption to make that, as a general policy, they will treat the independents with far more consideration than has been their lot until now. There's one factor that makes the independents' picture brighter. Secondly, and not necessarily in point of sequence, is the decision of the larger organizations to bear down on theatre expansion. The money market decided that for them, but even if the stock market hadn't, there are indications that the ridiculous and indiscriminate buying of theatres would have stopped anyway. This speaker happens to know that two companies, both large theatre owners, feel that the saturation point has been reached. Their acquisition and building forays are ended. That "Loving Hands'9 Touch CO-RELATED with this is the sad discovery that, while chains can be operated out of a home office manual, there is a something which personal attention imparts that mechanized operation cannot. The New York, or divisionally-operated theatre, will never have the warmth and human contact which goes into the man- agement of the individual house. This is a truth which will go a long way toward offsetting the advantages of massed buying power and the protection accorded large scale opera- tions. Headquarters in Xew York also are appreciating the fact that small-salaried house managers can never hope to replace the man who functions as an individualist. Three Points for the Independents IT IS perhaps because of that, plus the fact that the per- centage of profit accruing from small town situations doesn't warrant the cost or the energy applied, that pro- ducer chains may be expected to stay out of smaller cities. Without attempting to narrow down this estimate too closely. this speaker ventures to, say that from now on producers will steer clear of towns of 25,000 population or under. The ex- ceptions will include college towns or towns where intensive manufacturing has resulted in concentrations of population. i ( 'ontinued on page 22 ) August 16. 1930 .1/ o t i n a I' i c i it r e N e w 19 Warners to Operate Company, Bankers Checking Money-Bags Seen as Plan Warners' Big Chief Soon after his return from Europe, Harry M. Warner, president of Warners, completed plans for refinancing of the company by Hayden, Stone & Co. Warner is shown here with his 1 1-year-old daughter, who accom- panied him on his trip abroad. Warners to Drop Stage Shows in Coast Theatres? Hollywood — Warners will eliminate their presentation policy in both the Downtown and Hollywood houses and revert to a straight picture policy, it is reported. The presentations were added about five weeks ago, but the cost of producing the Larry Ceballos revues is too heavy, reports state. Musicians and chorus girls have been given two weeks' notice and it is expected the units will be taken out as soon as the present runs are completed. It is stated that the productions were costing about $10,000 each and that being too heavy for the houses, with business not any too good. Casts of between 70 and 100 have been used in the shows, besides headliners such asOlsen and Johnson, who drew $4,500 per week for their act, thereby sending the weekly "nut" to tremendous figures. Previously it had been reported that the reception accorded the Ceballos shows at the two local houses would lead to estab- lishment of a national Warner presentation circuit. "Lincoln" Premiere Aug. 25 D. W. Griffith's "Abraham Lincoln' """is Aug. 25 at the Central, New York. $20,000,000 in Financing Is Set; Theatre Splurge Now Terminated The three Warners and their lieutenants in actual charge of operations and manage- ment, with one representative or more of the banking interests approving, passing and checking on the expenditures. This is the reported set-up for the Warner enterprises under new financing plan Evolved with Goldman, Sachs and Co. and Hayden, Stone and Co. under terms of which rights to subscribe to the common stock at $20 a share in the ratio of one new- share for each four held is to be offered to stockholders on August 25. The company, beyond doubt the most ag- gressive in the field of theatre expansion, has ended its spectacular splurge. Harry AT. Warner, in a prospectus issued Thursday night, tipped this off when he declared: "Although \ye contemplate the necessity of acquiring or building additional theatres from time to time in various localities where \\c are not represented or cannot obtain rep- resentation, our task from now- is to coordi- nate the various properties and units which we have brought together and wield them into one coordinated and smoothly running organization." . Means $14,375,000 Capital The new stock offering has been under- written to the extent of 755,000 shares, which is the approximate number to which holders of common stock will be entitled to subscribe. This will bring approximately $14,375,000 to the company, the rest going to underwriting charges. At the close of the New York stock market on Thursday, Warner common was quoted at $28.63 per share, which would make the subscription rights worth about $1.72 a share. The Warner directors met during the day and elected Richard F. Hoyt of Hayden, Stone, a director. Walter E. Sachs, of Goldman, Sachs, is already on the board. Harry M. Warner estimates profit for the nine months to May 31, 1930, at $11,750,000 and anticipates a loss for the fourth and last quarter of the fiscal year ending August 31. Considerable mystery seems to surround the introduction of Hayden, Stone into the Warrfer picture. Since their interest in First National and Wesco had been dis- posed of, these bankers have been out of tin' picture business. Two of their execu- tives have stated often that the company, moreover, intended staying out. (Continued on page 35) Catchings Still In Waddill Catchings is continuing as a director of Warners, despite the fact that he has severed his connec- tion with Goldman, Sachs & Co., Motion Picture News learns. When Catchings left the banking firm it was variously reported that he had sold out his Warner holdings and probably would sever connections with the film company. First in "The News' The Legal Way Big company makine big profits. Hot after theatres. Gobbling them every- where. So fast, the head of this outfit didn't quite know himself how many his scouts were annexing. But now the picture changes. An- nounced deals are not going through. A d whisper here and there that the promised cash is not forthcoming as plentifully as d tile sales arguments used at the outset had indicated. Money is tight these davs and millions can't be bandied about like nickels. This organization is learning that and. in its recently acquired infinite wisdom, is now checking when the proper time to apply the brake, has long since passed The stakes are being pulled up wher- ever possible. And in a hurry. Even a paltry trick like insisting that the legal department unearth is many as m'netj ob- jections on a solitary theatre in order to | l-break down the seller's resistance suffi- ciently to have him cry quits. Rumblings that all was not well on the Warner frant were first given to the indus- try in "The Insider's Outlook" in Motion Picture News for July 21. A reprint of the original appears above. W. B. Finances In Good Shape, Says Comptroller Warners is in good financial condition, despite the sharp decrease of the company's stock, following omission of the quarterly dividend on the common, according to Samuel Carlisle, company comptroller. "The company is in good financial shape and I do not think we are overexpanded," says Carlisle. "The dividend was passed to conserve cash in the treasury, which might be needed for future expansion. "It is true that earnings may be expected to be low in the present quarter, but one must consider the effect of the heat wave on theatre business, and the effect of the busi- ness depression. "The results of several satisfactory book- ing arrangements we have recently made should show in the period between Septem- ber and December. I have heard of no merger with any other company, nor have I heard that John J. Raskob was to become chairman of the board. Neither the report that Raskob is to be- come chairman of the Warner board of directors nor that he had sold out his Warner holdings when the stock was sell- ing around 80 is true, the Raskob office is quoted as stating. Warner Left $1,005,913 Estate valued at $1,171,671 gross, and $1,005,913 net, was left by the late Sam Warner. His widow. Lina Basquette, was left a trust fund of $100,000, with an equal sum left to his daughter, Lita, who receives the principal at 21. The residue is left to his three brothers, Harry. Albert and Jack. 20 M o tio n P i c t it r e N e iv s August 16, 1930 The Insiders' Outlook THE Warners nab the week's head- lines and first position in the tongue-waggings of the trade. Everywhere speculation is running- high and, as usual, the guessers have turned out in force. The Insiders happen to know that, while $20,000,000 is the announced fig- ure, actual money requirements to meet obligations will probably reach $30,000,- 000; that not only Harden. Stone and Goldman. Sachs will double in the rescu- ing act, but that a third important bank- ing group will undoubtedly be found in the picture which is now formulating. There is also this whisper to counter with : That despite statements to the contrary, the financial position of the Warners is quite complicated and a bit involved be- cause of the nature and extent of out- standing securities as well as the com- plexion of maturing obligations. With over 2.000.000 shares now out and an additional large block to be float- ed, the expectation is that the dividend rate, now $4 per share per annum, will be mercilessly trimmed to meet the situ- ation confronted by the Warner parent and allied companies. The rest of the whisper has it that some of the assets of the company may be diverted to other interests in order to secure the required cash. This, accord- ing to inside report, may take the form of a sale of some of the extensive the- tre properties which the Warner organi- zation acquired during its headlong ex- hibition fling. To this, as to the other rumblings, the silence is stony. Harry Warner refuses to answer questions and he's the boss. Ain't That Sumpin'? E. B. Derr's trip to New York is linked with an inside story of new financing for I'athe. The company, repeatedly tied in with a plan to merge with RKO, needs new capital to carry otn its production program, it is said. Therefore, Derr and Joe Kennedy are -aid to be negotiating for it. The deal now reported under way will. it is whispered, bring an entirely new hanking firm into the picture. I'athe re- cently came through a receivership ac- tion successfully, a master in chancery a! Trenton declaring the firm's financial condition is on the mend and that a re- ceivership is not inevitable as contended in the suit. The firm's stockholders also withstood attacks on the present man- agement, voting confidence and electing the "Kennedy slate" into the operating saddle. Laboring Over Labor That jam with the operators which Twin City independents are going through is developing serious proportions. The A Dream One of The Insiders had a restless time of it the other night. Terrible spell of dreams. In one of them he saw an office downtown with two men holding the floor. One was Owen D. Young of General Electric. The other was Har- ley Clarke, public utilities magnate and rapidly learning novice in the pic- ture business. He heard some conversation. Young was offering to buy the Fox companies — all of them from Clarke. The two spoke at length. It seems Clarke didn't give Young a definite answer, but said he would advise later. Then the pic- ture faded. General Electric is the parent com- pany of RCA, which, as the world knows, controls Radio-Keith-Orpheum and Radio Pictures. The Insider, of course, knew that, but when the im- port of his realization flashed across his mind, the jolt proved severe enough to awaken him. Aren't dreams the damnedest things? latest threat reported from Minneapolis is that exhibitors will be taken for a ride if they fail to kick in to the demands of the unions. There have been stench hombs galore in a number of theatres and the front of one house was subjected to a fusilade of shots by terrorists. The Twin Cities several times have heen the scenes of operator rows, notably the one two years ago, wlrcn a strike of several weeks' duration was called. There was plenty of excitement then, including bombing of one house, acid throwing and -tench bombing, which took a heavy toll in admissions. Exhibitors claim they can't stand the gaff in meeting the unions' demand for two men in the booth of sound houses. They agreed to a helper to change the needles on disc reproducers, but couldn't see their way clear to hire two operators. Indication- are that the tight will be long drawn out, for the exhibitors assert they are determined to win out. Not only to the Twin Cities will the fracas over labor be confined. This In- sider pointed out several weeks ago that the fall of 1930 will probably go down in celluloid history as the year when the divine right of labor is either established for all time or kicked completely into the discard. The impression, backed by any num- ber of inside reports, is growing as the summer wanes. Mixing Flesh and Film This Insider visited a large Broadway house this week. It was playing a pic- ture that is drawing big throughout the country. The house was packed to ca- pacity and long lines were formed in the lobby. (The weather, incidentally, was delightfully cool.) The theatre makes a specialty of stage shows. On this occasion the presenta- tion was beautifully mounted and lighted and the ballet attractive. But almost from the start the audience fidgeted. Costumed figures went through the stately minuet. Several persons in the immediate vicinity of this chronicler yawned openly. A clown went through some pantomimic contortions that were unintelligible to the spectators. More toe dancing. More yawning. Interminably it kept up. Hope arose after each exit that the curtain would fall. Possibly a dozen per- sons would applaud. Then came a tenor. Not more than three in that large audi- ence clapped. His face was a study in frustration as he bowed perfunctorily. More leaping in the air and posing. The thing was aggravating^ dull. There was a perceptible sigh of relief when it was over. The audience was there to see a pic- ture and had a "stage show" crammed down its throat. The startling lack of applause seems to indicate that the pub- lic either is tired of stage shows or weary of attempts to be "artistic" on the stage. Theatres A big-circuit executive, descrihing a certain chain recently acquired in a cer- tain -ection by a certain producer: ''Those theatres are made of heaver hoard and saliva and not much heaver- board." T 111-, t NSI D E R S Published weekly by Motion Picture News, Inc. Founded in September, 1913. Publication, Editorial and General Offices: 729 Seventh Avenue, New York City, William A. Johnson President and Publisher; E. J. Hudson, Vice-President: Maurice Kann, Editor; Charles F. Hynes, Managing Editor; James P. Cunningham, News Editor; Raymond E. Gallagher, Advertising Manager; Los Angeles Office; Hotel Roosevelt, Hollywood; Walter R. Greene, Western Representative. Chicago Office: 910 So. Michigan Avenue. Harry E. Holquist, Central West Representative. Subscription Price: $3.00 per year in United States, Mexico and all U. S. Possessions. Canada, $5.00. Foreign, $10.00. Copyright 1930. by Motion Picture News, Inc., United States and Great Britain. Title registered in United States Patent Office and foreign countries. Entered as second class matter at the Post Office. New York, April 22, 1926," under Act of March 3 1879. A u gust 16 , 1 *•> 3 0 M o t i o ii I' i c I u r e N To Clean Up Film Under Zoning Plan 60 Days After First Run Protection Here's Why Sid Grauman, "master" showman of the West, and Howard Hughes, "mas- ter" producer-angel, have come to the parting of the ways, despite the agree- ment which is said to have tied down Grauman to the post of "chief boss" in exploiting the air film. The split came about, so it is said, when the press gave the publicity breaks to Sid and left Howard out in the cold. Some there are who say Hughes was right in demanding a showdown, since he put up the money to make the vehicle, and, besides, took plenty of raps from the trade and fan press for spend'ng so much time and money on its production. Public Prefers Talkers; Legit Out in Canada Toronto — Famous Players Canadian Corp. has not banned legit shows in its various theatres, but has closed its legitim- ate booking offices because of public apathy for this type of entertainment, according to Arthur Cohen, managing director of the company. The public has decided the matter for the company, he says, showing "a decided preference" for talkers at 50 and 65 cents. The talkers, he believes, have sounded the deathknell of profitable legitimate business. There are houses of the circuit available for legitimate bookings to accommodate road companies touring the Dominion, Cohen savs. Richmond Goes All-Film; Last House Drops Vaude Richmond, Va. — This center of Southern tradition will make a complete capitulation to pictures by fall with decision to turn the National, closed for several weeks, to a straight film policy minus vaudeville. The re-opening date is August 25 and the pic- ture, "Big Boy." There may and prob- ably will be an occasional road show shown at the Lyric or Mosque, but, by and large, it is pictures that will dominate. Elmer H. Brient, manager of the Na- tional for the last year, has been trans- ferred by Wilmer and Vincent to New York and so far his successor has not been named. Leon K. Stepanian, however, remains as assistant. Western Electric Service Calls Cut to 5 Per Cent Calls for servicing of theatres equipped with Western Electric reproducers have decreased to five per cent in recent weeks. Previously the figure bad been 21 per cent Would Bring Product While Still Fresh to Theatres And Bolster the B.O. Film will be played "right out of the can" and its exhibition life cleaned up 60 days after first-run protection has expired if the zoning plans proposed and now un- der discussion in a number of key cities throughout the United States are adopted, according to an inside, authoritative analy sis made for Motion Picture News. The Hays office is out after complete zon- ing with every theatre in the United States catalogued and its protection stipulated for Film Boards of Trade and distributors to follow. It is claimed by advocates of the plan that for the first time in the history of the business all exhibitors in the coun- try will know definitely when releases are to reach them as against the hit-and-miss method which prevails now. In many exchange centers, the protection afforded varies in accordance with the deals worked out by the theatre and the exchange manager. In a Mid-western city, for in- stance, one distributor gives a specific the- atre 60 days; another exchange, 45 days, and a third 30. This .applies to first runs as well with the result that the subsequent runs are in a perpetual quandary trying to figure out when pictures will reach them. From the inside, the information has it that, while first runs are to be favored in point of area and days in view of the big rentals they pay for product, the radius of the territory in which they are to be af- forded protection is to be trimmed as well as the number of days in order to introduce uniformity into the system. From the exhibitor angle, those familiar and favorable to the plan are of the opinion that the move will be one of the most sig- nificant ever undertaken to bolster up box- offices of second, third and all other runs behind the first runs. They argue this will come about because it will enable these the- atres to cash in on the advertising cam- paigns of the first runs and to actually play product within two months after the pro- tection given the first run has expired. They tacitly make the off-the-record ad- mission that exhibitor complaints over film getting to them when it is no longer fresh are justified, but point out that when the new zoning system becomes effective, this condition will be eliminated. Will Trim Sales Costs In so far as the distributor is concerned, the opinion is that this plan will save mil- lions in overhead by substantially reducing sales costs. There are many instances on record now where pictures are reaching small houses as many as '12 and 13 months after national release date. The extended bookkeeping systems and office operation expense entailed in keeping pace with the current commercial life of each picture are expected to be drastically trimmed by the 60-day clean-up period dis- cussed under the new national zoning scheme. Tongue-tied Talkers The situation involving broken film and resultant whistling and stamping of feet in the old silent days has long since passed into the land of ob- livion. But, in its place has devel- oped another great American insti- tution: Tongue-Tied-Talkers. The new-day technic brings the same audience reaction, with the added touch of hilarious laughter, what with the mechanical voice sud- denly disappearing and players ap- pearing with definitely shaped lips shot while in the course of conversa- tion, the unnaturalness of their forced silent performance gives much opportunity for poking fun. German, French Producers Make Reciprocal Deal Paris — German and French producers have reached accord on a reciprocal film agreement, according to Charles Delac, president of the cinema syndicate. This follows the recent deal made be- tween German and American producers, which divided the world's talking picture markets with the exception of France. German producers, it is stated, will in- crease imports of French films in return for equipment concessions in France. Pathe to Make Four in England; Stars in Them Hollywood — Ann Harding, Helen I welvetrees, Constance Bennett and Wil- liam Boyd are each slated to star in a pic- tine to be produced by Pathe in England in conformity with the provisions of the British quota law. Paul Stein, Tay Garnett, Russell Mack and E. H. Griffith will direct. More Dough Free- Lancing, So Gordon Quits M-G-M Hollywood — Commencing Sept. 1, Gavin Gordon will free-lance, having persuaded M-G-M to cancel contract ural obligations made one year ago. Recently, Gordon ap- peared as lead opposite Greta Garbo in "Romance." The "run" on male leads is understood to be the reason for the split. Devaney Heads Circuit For RKO in Canada Toronto — Leo Murray Devaney has as- sumed direction of RKO theatres in Cana- da, coming here from Detroit. Daveney formerly was general manager in Canada for Fox, later serving as sales manager for the Canadian Universal company. ?? .1/ o t i on P i c t u r c N e w s Publix Reducing Operating Costs $1,000,000 Year ^pproximatel) $1,000,000 a year is be- ing lopped off Publix's operating costs a- a result of the order to retrench broadcast all over the country by Sam Katz. The entire theatre organization has been or is being tightened. In some instances, di- visional advertising managers have been placed in charge of theatres and house man- agers cither let out or absorbed elsewhere in the organization. The total number of employees has been slashed since the order to cut was put into effect, but wherever possible, employees have been retained. Patterson Gets 2 States To Operate for Publix Atlanta — Willard C. Patterson, until now' district manager in charge of Publix opera- tions in Atlanta and Birmingham, has been placed in charge of all of Alabama and Georgia. This is a result of a split-up in territorial alignments reported to have been brought about by Sam Katz's decision to ef- fect economies in operation. Patterson, one of the most experienced and best known theatre operators in the Southeast, will now be chief of approxi- mately 14 theatres. Hard-Hearted Hollerwood What ever happened to the grand old standby: "there's a tear for every smile in Hollywood?" Fox Sales Now Lead Last Year By Seven Weeks Fox sales are running seven weeks ahead of last year. More accounts will have been closed by this week-end by James R. Grainger and his sales force than were on the books by Oct. 1 of last year. Practically every key city of the United States and Canada has been closed on the new product. Under the plan adopted this year by Grainger, the home of- fice concentrates on na- tional circuits, branch managers on local chains and key cities and salesmen devote their time almost ex- clusively to subsequent run and small town accounts. James R. Grainger Finkelstein and Friedman Out In Publix N.W. Slash Minneapolis — Harold Finkelstein and Hen Friedman are first to feel the axe in the economy campaign launched by Publix. Friedman's real estate department has been abolished entirely and the expansion pro- gram of the circuit halted in Northwest states. All departments are to be subjected to the pruning knife. Motion Picture News has been informed, with a number of houses now in the red slated to go dark. A number of others are scheduled for the gate, it is reported. "Big Trail'' After "Heir Hollywood — "Hell's Angels" is slated to give way to "The Big Trail," the first or second week of September. "The Big Trail" has been filmed on the Grandeur film and will open at Grauman's Chinese as soon as completed. Fairbanks' Next Titled Hollywood — "Reaching for the Moon" is title of Douglas Fairbanks' new picture. The story, a modern one, is by William \nthony McGuire. It will be Irving Ber- lin's first film production. Edmund Gould- ing will direct. THOSE INDEPENDENTS ARE STILL IN (Continued from page 18 1 So far then, three points for the independent: 1. The failure of producer theatres to maintain their level and the necessity of turning to independents to maintain sale grosses. 2. The cessation of theatre expansion because of the money market deflation and the approach of the saturation point in big circuit operations. 3. The inability of the chains to give the theatre personal attention to the consequent benefit of individual management. Needed to Battle Law-Makers IT IS also understood in New York that the line of legis- lative defense throughout the country is the small operator, the fellow who knows his congressman, the chap who was running the picture show for many years before the circuits stepped in. Today with the spectre of chain legislation rearing its head in man) sections of the country, the major factors in the industry are realizing that they must have the little fellow- help them through the fight. Another reason why the independents' future appears brighter. A Case of Brains, Not Brawn HERE'S a significant observation made by the Depart- ment of Commerce, dealing with retailers and how they tit into the chain picture. The department states thai the independent operator in all businesses will maintain bis place in direct proportion to the efficiency with which he performs his duty to his community. New methods and new developments have changed the course of American business in the last few years, but the fundamentals of retailing remain the same. The independent who thinks clearly, acts smartly and makes use of the advan- tages which are his — and not the chains' — stands more than a fighting chance to survive. At the same time, it must be recognized that incompetents in any business must go ; that they would have been weeded out, despite the growth of chain theatres "In Union . . . " IX YOUR own territory, score charges are proving worri- some and there is trepidation, mixed with speculation, over zoning. Insofar as remedies for these and other bothersome trade practices are concerned, the best, quickest and most effective way out of your troubles is to solidify your own organization, locally, and state-wide. You should bear in mind that the producers and distrib- utors traveled at cross purposes until they banded together in a strongly welded organization of their own. Charles C. Pet- tijohn is here today as the spokesman for that association. Linking Up the Chain THE exhibitors in the Southeast or any other territory in the United States hold a vast, potential but unor- ganized power in their hands. If they don't concentrate it and bring it into play for their benefit locally and perhaps nationally by union with other associations, as judgment may dictate, they are overlooking the practical way out of the woods. K ANN August 16, 1 9 3 0 M o t i o n Plot u re News 23 Protection Is Rally Cry of Allied in Membership Drive; Court Action Soon? Can It Be? A bunch of New York executives were caught by a MOTION PICTURE NEWS newsbound in the midst of a heated argument as to who was "the most modest" individual in the East- ern film fraternity. After the casualties were counted, Oscar Cooper, Universal press agent, emerged with the most votes. See Patee Lease As Fox Entry in Lawrence, Kas. Lawrence, Kas. — Midwest Film Distribu- tors of Kansas City have taken a long-term lease on the Patee here. The theatre, said to have been the first motion picture house west of the Mississippi, belonged to C. M. Patee, who died last month. Patee claimed to have been the first exhibitor in the United States. Since his death the theatre has been operated by a brother and a nephew. Glen Dickinson, president of Glen W. Dickinson Theatres, inc., started his the- atre career here and has operated two houses in opposition to the Patee, although of late the competition has not been keen as the latter house had no sound equipment. Midwest Film Distributors formerly was associated with Midwest Theatres, Inc., whose houses were taken over by Fox. It is rumored here that the acquisition of the Patee by Midwest Films may be a first step in a plan by Fox to invade Lawrence as competition to Dickinson, if later Fox should take over the house from Midwest. Midwest will remodel the theatre and in- stall Western Electric equipment. A few weeks before Patee died, the veteran show- man told Motion Picture News that he never would install a sound system, declar- ing that his patrons preferred silent pic- tures. Warning Sounded on Agents Any dealing of theatrical managers with agents not holding Actor's Equity Ass'n. licenses will be considered an unfriendly act by the organization, it stated this week. More New Contracts Hollywood — William Bakewell has sign- ed a new contract with M-G-M. Jules White and Zion Meyers, producers of the all-dog comedy series which M-G-M is releasing, have also signed new pacts. Panama Manager in N. Y. Harry Novak, Paramount manager at Cristobal, Panama, is in New York on his annual visit. Independents Assail Companies' Attitude on Question; to Invade Iowa Abram F. Meyers Washington — Protection is to be the ral- lying cry around which Allied States Ass'n. will make its membership drive. The cam- paign has for its object the establishment of Vllied units in all key cities of the United States, under di- rection of President Abram F. Myers. Allied will take the stand, Motion Picture Xews learns, that the distributors' position on the protection issue is untenable, and will call upon independents in all territories to work against the fixing of protection schedules as proposed by distribu- tors. \t their meeting at Minneapolis, Allied directors bitterly as- sailed the protection program of distribu- tors, and hinted that the plan might jeopard- ize adoption of the proposed standard form of agreement. Sees Trade Restraints The protection program is regarded by the independents as restraint of trade and they are marshaling their forces to combat it. The government's trial of the Coast con- spiracy case is to be awaited, after which the independents are reported prepared to start legal action in a number of territories. The New Jersey association, a unit of Al- lied, recently instructed its officers to start court proceedings on the protection issue. Allied directors at the Minneapolis ses sion drafted plans for their national expan- sion. Iowa was decided upon as the first territory to he invaded, Allied leaders hav- ing been invited to the Des Moines meet- ing held Tuesday. Bans Noises on N. Y. Tiny Links After 11 P.M. Miniature golf courses must discontinue all noises on their premises after 11 P.M., under terms of an order issued in New York by Health Commissioner Wynne. The commissioner says he has no objec- tion to the courses remaining open until 3 A.M., but all noise must cease at 11 P.M. Bader to Coast David Bader, collaborating with John Drinkwater in preparatiofi of Carl Laem- mle's life story, leaves Saturday for Hol- lywood. He returned from a data-hunt- ing tour in Europe this week. M-G-M Re-Signs Keaton Hollywood — M-G-M has just signed a new contract with Buster Keaton. It's a long-term affair. Charlotte Sets Date Charlotte — Aug. 19 has ben set as the date for the next meeting of the zoning committee here. C. C. Petti- john of the Hays office addressed a conference here Tuesday following his visit to the Atlanta convention of the Southeastern exhibitor unit. About 35 exhibitors and distributors attended the initial meeting here. Free Shows in West Flourish In Spite of Ban Minneapolis — Although they are ex- pressly barred under terms of the various forms of contract now in existence, free shows are declared flourishing in this ter- ritory. Free shows have been a problem here for several years and at one time nearly wrecked small town business in the territory. Towns where tree shows are reported operating are: Williams Bay and Wausaw, Wis. ; Watson, Halloway, Clara City and Darners. Minn. ; Wolsey and Fingal, N. D. ; Lake City, S. D., Bennet, Wolbach, Hardy, Kenesaw, Comstock, Platte Center, Carle- ton, College View, Neb., and Dallas Center. la. Roach and Loew Confer on Foreign Language Films M-G-M will augment its foreign-language production staff with plans for the expan- sion now under discussion. Hal Roach is in New York in connection with company plans, having flown here from the Coast in his private plane with Arthur Loew and Ludwig Lawrence, special foreign repre- sentatives. Sues Fox for $150,000 Hollywood — Mrs. Ruth Eastman and her daughter. Patricia Anne, have filed suit against Fox Film, the Tanner Motor Livery and others seeking $150,000 damages for the death of George E. Eastman, camera- man, in an airplane accident off Palos Verdes. Buying Anderson Contract Hollywood — John Murray Anderson re- turns to the Coast this week and it is re- ported that Universal will buy up his con- tract as it has not scheduled musicals for the coming season and therefore will not need his services. News Reel House in U. K. London — The Shaftesbury Pavilion goes to a newsreel policy shortly. 24 Motion Picture News I u g ust 16, 19 3 0 Fox West Coast in Price Slashing War On Tom Thumbs; Using Dark Houses Franklin Expanding in New Field at Reduced Prices to Combat Competition Hollywood — Price slashing is to be em- ployed by Fox West Coast to combat the Tom Thumb golf craze. The move was divulged by Harold B. Franklin, presi- dent of the circuit, in announcing that the company intends to continue to expand in the new held. "The Fox West Coast Theatres," he says, will continue their expansion in regard to the miniature golf courses, which we be- lieve may prove an auxiliary to theatre op- eration," a statement issued by Franklin asserts. "It is our purpose, when thor- oughly organized, that Fox West Coast pa- trons may have access to such courses at greatly reduced prices of admission. Land- scape gardeners and architects are being employed to perfect this diversion up to the highest standards." Like the Fox theatres in the East, the Coast chain plans to establish indoor courses in dark theatres. The first is to be- established in the old De Luxe house here, with plans now under way for utilizing other houses similarly. Golf "Clubs" Are New Bugaboo for Harried Showmen San Antonio — Texas theatre owners and managers are facing an added bugaboo. For months they have been worrying themselves sick over patronage taken away from them by miniature golf courses. Now comes an enterprising miniature golf course owner of this city who, after acquiring a chain of local Tom Thumb courses, has started a club system that is sweeping the city. The dues in the club are $1 monthly and for this sum you can play day or night on any of the chain courses and as often as you like. As the club grows, additional courses are taken in- to the chain. So successful has the plan operated in San Antonio, this enterprising golf course owner is planning to invade Houston, Fort Worth and Dallas. First Fox Miniature Course to Open Aug. 18 Opening of the Kew < iardens, L. I., indoor golf course of Fox Theatres is scheduled \ng. IX. It will be housed in the kew Gar- dens Theatre and will lie the firsl theatre golf course operated by tin- circuit. Tom Thumbs Close at Midnight Jersey City, N. J. — Midnight closing of all Tom Thumb golf link- here ha- been or- dered. Shrimp Golf Suffers St. Louis — Tom Thumb golf is taking the rap here as the field is greatly overcrowded. The courses profited by ideal weather, but with the advent of cooler temperature they are in for what looks like tough sledding. This will bring with it the real test of the draw of the miniature courses. A number of exhibitors here are entering the new field of competition, some of them deserting exhibition in favor of shrimp golf. Regulation Golf At Night a New Woe in "Caseyr Kansas City — More competition for the- atres was born here when the first illumi- nated 9-hole golf course of the Eastwood Hills Country Club was inaugurated. Sixty amateurs and professionals played in the opening tournament. The course is now open to the public at regular green fees and is drawing heavy crowds. The 9-hole course is controlled by one switch, the original plan being to control each fairway separately, illuminating only the holes being played. But the expense of such an arrangement was greater than the expense of keeping the whole course lighted. It has cost the club about $1,000 a hole for lighting equipment. At present the lighted course is not con- sidered serious competition to theatres, but there is now talk of other clubs going in for night golf. Then regular golf and Tom Thumb courses may go hand-in-hand a- a bugaboo to the box offices. Pigmy Plots Okayed for Sundays; Shows Barred Roanoke, Va. — Allen Jenkins, proprietor of the Strand, operated his playhouse one Sunday afternoon recently despite the Blue Law- because miniature golf courses were given the right to run Sabbath afternoons by a Roanoke court. He was find $500 but appealed and the case will be tried before a jury in the Hus- ting's court, which gave the golf course- the right to operate. According to Jenkins' testimony, 132 patrons were admitted to his bouse, which caters to colored persons, and 25 white per- sons wanted to attend, but were turned away. Tlie performance was given at night after church services were held. 2-Way Bet Detroit — L. A. Young, Tiffany presi- dent, gets them going and coming. In addition to his picture interests Young sponsors manufacture of a golf club, so that the Tom Thumb craze is right up his alley. New York Eyes Midget Golf in Licensing Move Albany — New York >tate may license Tom Thumb golf courses. W. P. Cape-. secretary of the State Conference of May- ors, with headquarters in Albany, N. Y., i- busy these days ascertaining the number of such courses in New York state, particu- larly in cities, attendance figures and also as to whether or not they are operating on Sundays. A bill may be presented at the session of the State Legislature opening in Januarj . calling for the regulation and licensing of this new pastime. In all probability New York will follow Kansas in the drafting of a law calling for a license fee of $50 from each course. It is possible that the act will also carry a clause to the effect that in case of infraction of rule.-, the license, which will not be transferable, will be revoked. Late Hours Net Fine of $200 to "Golf" Operator Chicago — Leo Harrington, manager of a miniature golf course in the lulgewater dis- trict (north), was fined $20(1 and costs in Municipal Court for operating the place too late at night. Though the Court did not -et an arbitrary closing hour for the course in the future, the complainants were invited to place charges against the course oper- ator at any time their slumbers were dis- turbed at unreasonable hours henceforth. Judge John H. Lyle promised to asse-- a similar fine each and every time similar charges were substantiated. Nearby resident- complained that they were kept awake at all hours of the night by the shouts of inebriated patrons of the course and by noisy workers making late repairs on the link-. Aug ust 16, 1 9 3 0 M o I i o ii P i c I ii r e N e zv s 25 Two Boys Named Sammy and Tommy Find New Wav to Trim Exhibitor at Golf Mary Falls Hollywood— Mary Pickford is the latest picture celeb to go in for minia- ture golf in a big way. She started work on an elaborate 18-hole course at the edge of Beverly Hills and will operate it as a sideline to her picture activities. The star has many other investments but this is the first of this type she has made. William Seiter, First National direc- tor, is the owner of one of the putt- putt courses in Hollywood. Temperature Drop Proves Tonic to Chi Box Offices Chicago — Delightfully cool weather re- turned to the Loop and, persisting, sent box- office grosses to new highs all around the town. Outlying theatre managers had the pleasure of seeing listless workmen putter- ing around deserted miniature golf courses while the sidewalks in front of their own establishments were crowded with holdouts waiting for a theatre seat. In the Loop, "Manslaughter" (Para- mount) was off to holdout business after good reviews. The five-dav draw was esti- mated at $42,000. "Common Clay" (Fox) was also holding them out for the third week at the Roosevelt, where the picture is playing to adults onlv. The Oriental with •The Way of All Men" (F. N.) and Helen Kane on the stage was also registering capacity business, only slightly behind that of the Chicago. "Holiday" (Pathe) is an- other, but less sensational, money picture at the United Artists. "The Dawn Patrol" (F. N.) opened its third week at McVick- ers to slightly better than average business. Universal had two "pinks" (adults only) doing good business next door to each other on Randolph Street. "What Men Want" opened at the Garrick Sunday, while the Woods, next door, took "Little Accident" today. The only flop was "Cock o' the Walk" (Sono Art-World Wide) which, after four days at the Castle during which it grossed only $1,800 (65%), was jerked. "Hell's Island" (Col.) replaced it. Reubenson Sails Reg Reubenson of Seventh Ave. Films, Ltd., London, sailed Tuesdav from New York for England. 'Ingagi" Banned Memphis — Because, it is alleged, the film is not authentic, "Ingagi" has been barred by local censors. The Jig's Up, Mates, They're Going to Keep Them Going All Winter Washington — Just when thousands of theatre owners in all sections of the coun- try were beginning to count the days until wintry blasts would blast those blasted min- iature golf courses, up pops Uncle Sammy with a brand new idea which will enable the Tom Thumbs to stay open all year. The Department of Commerce, after a study of new uses for cotton, discovered that all-year use of miniature golf links may be made practical through the use of cotton duck or canvas enclosures. And with an- nouncement of the discovery went the hopes of more than one theatre owner who had been made to feel the pinch of the new and serious competitor. The present number of these enterprises i- figured by the government at 25,000, with a total investment value of more than $125,- ii'iil.OOO. The growth has been particularly rapid this year, increasing 15,000 courses with an estimated value of $45,000,000 in the early Spring to the current total. The gross income from the average course, according to information received by the department, for a season of six to ten months indicates that the business is generally profitable. Many towns having less than 10,000 inhabitants were found to have as many as four courses, all running "in the black." Development of the field has given employment to thousands. Crawford Film History Being Published Abroad "Men in the Movie Vanguard" by Mcr- ritt Crawford is being published simultane- ously in "Cine Mundial," Spanish publica- tion, and "Le Nouvel Art Cinematogra- phique," French journal, edited by Maurice Nbverre. Crawford is credited by Noverre with preserving the historic truth concern- ing the origin of films. He attributes the invention of pictures to Dr. E. J. Marey and perforations to Emile Reynaud. Franklin to Attend Meet Hollywood — Attending his first session as an active member, Harold B. Frank- lin, president of Fox West Coast Theatres, will meet with other members of the Cali- fornia State Chamber of Commerce at Del Monte during the latter part of August. Looking 'Em Over Charles ("Chick") Lewis, chairman and editor of the Managers' Round Table Club of Motion Picture News, has left Hollywood on the next lap of his nation-wide tour. Read his yarn on "Looking Over the Field with 'Chick' " on the Club pages and get the low-down on his observations and confabs with exhibitor person- alities in the U. S and Canada. One Gorilla! 20 Bucks {Mews It run Los Angeles — Leaving the ethical aspects of the motion picture, "In- gagi," to Will H. Hays and others, Milton Phillips is concerning himself with an effort to collect $20 for one day's work as the film's gorilla. "They said I didn't make a good gorilla," Phillips told Deputy Labor Commissioner Thomas Barker. "They refused to pay me. I insist I could be as good a gorilla as anyone else and am entitled to the $20." Kansas Governor, Foe of Industry, Licked at Polls Kansas City — Frank Haucke was nomi- nated for governor of Kansas by the Re- publicans in the primary election, piling up a substantial lead over Gov. Clyde M. Reed. Kansas exhibitors, regardless of party af- filiations, were more or less pleased with the outcome as Gov. Reed has not looked upon the industry with any great amount of favor. Gov. Reed's attitude toward censorship has been one of strict enforcement and several times he has called the Kansas censor board "on the carpet" for not cut- ting out certain scenes in pictures. Reed also was for enforcement of the Sunday closing laws. At a convention of Kansas and Missouri theatre owners last year in Kansas City, Gov. Reed rapped the industry for alleged immoral stories and scenes and declared that as long as he was governor he would keep such pictures out of Kansas. The attitude of Haucke and Harry Woodring, Democratic nominee, toward the picture in- dustry is not known. "White Cargo" Ban Lifted Sydney, Australia — Appeal against the ban on "White Cargo," imported here in- dependently by Jack Musgrove, general manager of Williamson-Tait, legit pro- ducers, has been upheld. Cuts totalling 110 feet were made, it is said. When the chief censor banned this film in its entirety large newspaper space fol- lowed for, as a play it has been very suc- cessful here. Then, too, it is British. Owing to this fact the appeal board refused to pass its say-so until the public fan-fare had subsided. It waited two months for that. Bow in "Wedding Night" Hollywood — "Her Wedding Night" is the title selected for Clara Bow's forthcoming talker for Paramount. Ralph Forbes will play opposite Miss Bow. "Skeets" Galla- gher and Charlie Ruggles will have roles. 26 Motion Picture N e w s A ugus t la, 1030 Tiffany in Drive to Double Number of Franchise Holders; Allied Votes Aid Independents Endorse Com- pact; Hanson Closes Deal for Association Film New franchise drive is to be launched im- mediately by Tiffany which aims to double its number of franchise holders, Oscar Han- son, company sales manager, stated this week upon his return from Minneapolis, where he attended the meeting of directors of Ulied States Ass'n. Tiffany now has 2.700 franchise holders, signed for five-year pe- riods, Hanson states. Allied leaders are to get behind the drive for new franchise holders. Allied recently com- pleted a survey of mem- bers who were queried on their experience with Tiffany franchises. This resulted in en- dorsement of the fran- chise arrangement at the recent Minneapolis meeting. While at Minneapolis, Hanson completed a deal with Allied leaders for cash settle- ment on the agreement of Tiffany to pro- duce a picture for Allied, with the latter sharing in the profits from its distribution. The new arrangement, it is stated, will en- able Allied to go ahead with its plans for expansion of the organization. Oscar Hanson Legit Passing Out Is Opinion of G. B. Shaw London — It won't be long now, so far as the legitimate theatre is concerned in the opinion of George Bernard Shaw, which explains his contract with British Interna- tional Pictures to produce "How He Lied to Her Husband." "I'm afraid the poor old theater is done for," Shaw said. "The theater may survive as a place where people are taught to act. but apart from that there will be nothing but talkies soon. All my plays will be mack- talkies before long. 1 have signed a con- tract now because I wanted some money'." Shaw says "Arms and the Man" prob- ably would be the nexl of his plays made into a picture. Gaynor-Fox Rift Nears End; New Picture Set Hollywood — The impasse between Janet < raynor and Fox is about over. The recon- ciliation is so close, as a matter of fact, that the first picture under resumed relations will be "The Princess and the Plumber" with Charles Farrell co-starred. Auto Accident Fatal Hollywood — Injuries received in an auto- mobile accident proved fatal to Leslie I Sates, screen player. Loew's Earnings Improve Net of $10 on the common stock of Loew's for the year to end Aug. 31 is being anticipated by the company. The company soon is to issue a statement showing earnings for the 12 weeks ended June 6 which will show an improve- ment over the same period last year. Loew's earnings are declared reflected in the company's refusal to join the stampede for theatre acquisition which has harassed other companies. A policy of buying houses only where real estate value is sound has contributed to the firm's position. Musicians Set To Fight Talkers At Canada Meet Reg'ina, Sask. — Mechanical music in the- atres is to be the chief subject of discussion at a conference to be held here is September. The effect of such music upon musicians throughout the Dominion will be discussed at length at the forthcoming sessions. Montreal — Three delegates will be sent by local musicians to the Regina conference in September, at which sound film music in theatres will be discussed. The local union is sponsoring free concerts in municipal parks "to educate the people to good music." Proposal to boycott theatres using mechani- cal music exclusively was discussed in de- tail at the recent meeting of the union. President J. T. Foster of the Montreal Trades and Labor Council, who recently re- turned from Europe, says that mechanical music is not proving a success in theatres there. "Ultimately," Foster said, "the public will rebel against mechanical music and we shall have the human element back in the the- atres." Washington Musicians Refusing to Yield Washington — Differences between musi- cians and theatre managers still remain un- settled despite a conference held recently. Contracts expire in September. There are no indications that new ones will be signed until differences are settled. Managers ob- ject to unions stipulating the number of musicians to be employed at each theatre. It is claimed they might employ more mu- sicians from time to time as required if they were not bound by having to employ a cer- tain number all year round whether needed i ir not. Not a Bad Idea at That Los Angeles — Leonard Goldstein told Jimmy Starr that "The Spoilers" should have an all-supervisor cast. Detroit Strike Off; Operators Accept $5 Cut Detroit — Operators and exhibitors here have settled their difficulties, with only one man required in booths of sound houses up to 1,500 capacity. In ad- dition, a $5 reduction scale has been agreed to in a number of the- atres, with $10 reduc- tion granted some houses until Sept. 30. The present scale is to be extended for two years, under terms of the agreement nego- tiated by H. M. Richey, business manager of the Michigan exhibitor as- sociation. Previously it had been anticipated that there would be a strike Sept. 1, when pres- ent wage agreements were slated to expire. H. M. Richey Unions Demand Wage Boosts in Boston Theatres Boston — Increased wages and changes in working conditions are included in the new contracts submitted to Boston legitimate and picture theatres by the Theatrical Stage Employees and the M. P. Operators' unions. The present contract expires on Labor Day. Agents of the two locals declined to divulge just what the terms of the new demands are until after a conference with theatre managers, which it is expected will lake place within a week. Moulin Rouge Sold paris — Xhe Moulin Rouge, famous I 'a risian music hall and known to all Ameri- can film men visiting here, has been ac- quired by Pathe Natan. The house went sound last winter. August 16, 1930 M o t i o it P i c t u r e N e zv s 27 Boost in Neighborhood Patronage Seen As Spurring on Circuit Zoning Action Pathe Confab On Conferences between E. B. Derr, company president, P. J. Scollard, executive vice-president, and E. J. O'Leary, general sales manager of Pathe, are under way in New York. Derr arrived from the Coast Tuesday. The Pathe president is actively in charge of production, supervision of which he assumed a year ago. He now is working on the 1931-32 line-up, announcement of which is designed to set at rest reports of an impend- ing Pathe-RKO merger. Warners NowHave 21 Houses in Chi; Coston Chain In Chicago — The deal for the Coston houses here has been closed by Warners. Included in the transaction were six the- atres owned outright by James Coston. They are the Buckingham, Julia, Shakes- peare, Frolic, Metropolitan and Oakland Square. Negotiations for this string were among the first to be opened by Warners on entering the Chicago territory this Sprint;, but disagreements over terms, it is under- stood, has held up the deal until now. Other houses in which Coston has an interest which have been taken over by Warners recently include the Shore, Sym- phony, Indiana Harbor, (Ind.), Elkhart, (Ind.), and Hoosier (Whiting, Ind.). Closing of the deals for these was an- nounced several weeks ago in Motion Pic- ture News. The Coston deal boosts War- ners' total here to 21 theatres in the metro- politan district. The company's goal was set at 60 last Spring. Coston on Thursday denied the Warner deal for his houses has been completed. He says the official announcement concerned Federal Theatres. Held in Labor Squabble Seattle — Suspected of being involved in some way with local labor unions, Mrs. Ada Hagstrom, theatre picket, was arrested by detectives this week and lodged in jail while her union connections are being in- vestigated. Mrs. Hagstrom was released from the city jail on bail a week ago, after having been charged with disorderly conduct aris- ing from an altercation in the street with another unidentified woman, who, police said, pulled a banner from Mrs. Hagstrom's shoulders and then fled. Friedl in Atlanta Atlanta — John J. Friedl, Southeastern divisional manager for Publix, is here con- ferring with Willard C. Patterson and Robert B. Wilby. Downtown Houses Are Harmed By Trend Toward Suburbans Due to Lower Prices Definite trend to neighborhood patronage is noted by suburban theatres in a number of key cities, according to close observers of the situation. As a consequence, suburb- ans in many principal cities are faring bet- ter proportionately than downtown stands. That is declared to be one reason for the zoning activity instigated by principal cir- cuits. The first runs are declared to be feel- ing the pinch on account of th©*spurt "t neighborhoods' attendance. The suburbans are declared to be enjoy- ing a decided advantage due to their lower prices of admission. With a majority of houses offering the whole show on the screen, this price advantage is said to be giving the suburbans a decided edge in com- peting with downtown houses. Patrons are giving prime consideration to the price angle, the survey indicates, em- phasizing a definite preference for neighbor- hood theatres in many instances. The de- clared aversion to stage shows also is a con- tributing factor in the swing to neighbor- hood patronage. Stone in Charge of Fox Foreign Language Talkers Hollywood — John Stone, veteran scenario editor, has been placed in charge of foreign language talkers at Fox. A complete staff nt writers, directors and technicians has been established. Helen Kane Denies She Got Gift of $40,000 Chicago — Helen Kane stopped boop- adoop-adooping here long enough to deny that she ever was presented with $40,000 by Murray J. Rosner, bankrupt. The baby- talk girl's bank' account has been tied up in New York. Mills-Tiffany Music Deal Mills Music Co. has acquired pub- lication rights to all original music and scores used in Tiffany pictures. Irving Mills now is in Hollywood completing nego- tiations with Phil Goldstone, com- pany production chief. Jack Miljs is president of the music com- pany, which has its headquarters in New York. The Mills con- cern is preparing to launch an in- Jack Mills tensive campaign "An Eye for an Eye" Owensboro, Ky. — Instead of follow- ing the Biblical injunction to "turn the other cheek," R. P. Thomas, man- ager, Bleich and Empress theatres, units of the Strand Amusement Co., of Paducah, who was arrested for ten successive Sundays for violation of the Sabbath labor law, is retaliating. Thomas has gathered evidence against more than 140 local citizens who have been working on Sunday in various lines of trade, and has sworn out warrants for their arrest. Police de- partment has been kept busy prepar- ing and serving the warrants. Lina Basquette, Grief Stricken, Drinks Poison Hollywood — Because, it is said, she de- spaired of ever regaining custody ot her four-year old child, adopted by Harry M. Warner, Lina Basquette, screen and vaude- ville player and widow of Sam Warner, at- tempted suicide here. She swallowed poison alter a party at her home. Antidotes were administered ai a hospital. Miss Basquette is declared separated from Peverell M. Marley, camera man, whom she married recently. New Hollywood Tabloid Planned; Gibbons, Editor Hollywood — A new tabloid newspaper is set to make an appearance here in the near future according to Ed Gibbons who will be associate editor. The sheet will be called "The Reflector" and will fea- ture material on stage, screen, music, radio, books, and sport. Billy Owens and Jack Tenny, now with Gibbons, were formerly on the staff of "Inside Facts," Pacific Coast theatrical weekly. Publix Reported Planning Invasion of Glens Falls Glens Falls, N. Y. — J. A. Hutcheon. former Amsterdam showman, on Labor Day will take over management of the Em- pire here. A combination policy will 1«- presented. There is considerable talk here of a proposed invasion of the town by Publix. Aiding "Dawn Patrol" Curtiss-Wright base stations throughout the country are to aid in exploiting "The Dawn Patrol," under an exploitation tie- up arranged by Charles Einfeld's depart- ment. There are 36 Curtiss-Wright air fields throughout the country. Dipson Sails Nikitas Dipson, Batavia, N. Y. exhibitor, is Europe-bound on the Saturnia. ,1/ o i i o n 1' i c l u r e N e w s A ugust 16, 19 30 Discs Doing Fadeout in Favor of Sound On Film Reproducers, Survey Discloses Western Electric and RCA Lower Prices on New Equipment Sharp swing to sound-on-film reproducers is being reported throughout the country, following decision of RCA Photophone and Western Electric to give exhibitors the op- tion of sound-on-film equipment without purchase of a disc reproducer. Both companies made the sound-on-film equipment available at a lower price than the dual equipment and there has been a resultant speeding up of installations. Warners' decision to make pictures avail- able with sound-on-film also has given im- petus to that method of recording. While the company intends to continue disc re- cording for use in its own theatres, ex- hibitors generally are expected to favor the til in method. Union Mandate Factor Express charges on shipments of records, coupled with the declared disadvantages of synchronization results, also are contribut- ing to the declared preference for film re- cording. The mandate of operators that ex- hibitors must employ more than one man in the booth of houses where discs are used also is lending strength to the trend in favor of sound-on-films. This is said to have been one of the *big factors which led the two big electrics to make the sound film reproducer available without installa- tion of disc equipment. While exhibitors and distributors are de- clared to favor the sound-on-film system, there is no likelihood that discs will be abandoned immediately. One authority esti- mates that discs will continue for at least two years more, stating that there are about 3,500 theatres equipped for disc reproduc- tion only. The reported belief of distrib- utors that they can't afford to pass up this revenue, will result in continuance of discs, it is stated, with the elimination a slow but definite process. Sunday Shows Win Big Victory in Upper N. Y. Rochester, N. Y. — In the face of three defeats in the last five years, Sunday film performances are now legalized in Newark, N. Y., with the Board of Trustees voting to approve a petition signed by 1,479 voters on motion of Mayor Frank J. Baltzel. The vote was the biggest victory for Sunday shows in Western New York in two years, Newark being the largest vil- lage in the district so far to take favorable action. The vote was unanimous. I lie hoard was petitioned last Spring to put the proposition to a vote. Opponents blocked the move with an injunction, hut it later was found that only the vote of the board was necessary to solve the problem. The vote followed. Exhibitors at Atlanta Meet Western Electric has completed its 6,000th installation. It is at the Comoedia, Marsaeilles, France. Publix Not Backing Combine Chicago — Publix is not backing the new booking combine here, it is stated, although Floyd M. Brockell, of Balaban & Katz, is its booker. No date has been set as yet for Brockell's leaving Publix, although it is generally believed he will join the exhibitors' co-operative about the first of the year. Some 40 additional independents are to be added to the combine within the next few months, it is declared. Sound-on-Film Displacing Discs In Wisconsin .Milwaukee — Trend in sound equipment among theatres in Milwaukee and Wiscon- sin is toward the sound-on-film apparatus. Warners, operating nine neighborhood the- atres in Milwaukee, are installing sound- on-film equipment in all these theatres in addition to making other improvements in the houses. These theatres before operated only with disc equipment. Theatres being so equipped include the Venetian, Lake, Kosciuszko, Juneau, State, Riviera, Granada and Egyptian. In addi- tion, it is expected that this equipment will also be added to the Warner state theatres where it is not already in use. The Fox Midwesco theatres in Milwau- kee have been operating with both types of equipment as well as the majority of the houses throughout the state. The common opinion, however, among theatre operators in this section is that the sound-on-film apparatus will eventually replace the disc. Even among the smaller theatres in the state which have been featuring sound pic- tures for the past year or more, installa- tions of sound-on-film equipment are being made at a fairly rapid pace. The Door at Sturgeon Bay, managed by Frank Borch- ert, and the Vista at Minocqua are among the recent theatres in smaller cities through- out Wisconsin making sound-on-film instal- lations. For the most part these theatres are continuing to operate their disc equipment as well as the new apparatus, but will even- tually maintain only the latter type. One Up The Criterion and Gaiety, New York main stem houses, have contracted for a double sound system which will be ready for the dual "Hell's Angels" premiere Friday night. Both houses are receiving two sepa- rate and distinct sound-wiring sys- tems which, with the usual "emerg- ency" breakdown projectors found in majority of first runs, gives the town the first triple-sound projector sys- tems on record. Continues Move To Get Cut on Disc Shipments Atlanta — J. H. Butner is continuing his activities in efforts to secure reduction in express rates on discs. He is manager of the Educational exchange here and recently suggested to the Hays organization that it petition the Interstate Commerce Commis- sion for reduction of the rates. He takes the position that the increase in shipments which followed advent of sound pictures entitles exhibitors to a cut in rates. Other lines of business enjoy spe- cial rates, he declares, and the film industry never has been granted any concession. Combination Policy to Open Fox Tacoma House Seattle — Earl L. Crabb, Pacific North- west division manager of Fox West Coast Theatres, Inc., in this city, will reopen the Fox Broadway in Tacoma next week. The house will again be operated on a com- bination picture and stage show policy, with Fanchon and Marco units appearing there weekly between their showing at the Fox Broadway in Portland and the Fox Fifth Avenue in Seattle. The Tacoma house has been dark for many months as a result of mediocre business and differences with the Tacoma unions last summer. Fox now operates the Colonial and Rialto in that citv. Ben Atwell Joins "D.W." As "Abe Lincoln" P. A. Ben Atwell, one of Broadway's best known press agents, has contracted with I). W. Griffith to handle exploitation and publicity for "Abraham Lincoln," effective this week. Atwell, who has press-agented many of the town's big legit shows and operatic stars, recently handled publicity for the Chicago Grand Opera Co. Ufa's First Talker Ready Ufa will premiere its first German talker on August 29, in New York. The pic- ture, "Melody of the Heart." will be shown in English and German versions. August 16, 19 3 0 M o t i o n P i c I it r e N e w s 29 Kent and Skouras Seen at Loggerheads At Philly; Independents for P aramount Wedding Bills Hollywood — It happened in Monterey for Jack Pickford when he was mar- ried on the southern peninsula to Mary Mulhern, New York legit player. Summonses were reported served on Pickford by alleged debtors before the wedding ceremony. New Competition Hits Windy City Showmen Chicago — Theatre competition greater than that afforded by midget golf courses is seen by local exhibitors in the three months' report of two new civic institutions just made public. The initial quarterly re- port of the Adler Planetarium showed that more than 1,000,000 visitors had been re- ceived since the institution's opening in May. More than $250,000 receipts were reported. A similar report by trustees of the Field Aquarium showed 500,000 visitors had been received during the first 30 days the build- ing was opened. It is reliably estimated thai Chicago's 140 miniature golf courses draw fewer than 200,000 persons monthly, and that these spend less time at the courses than in either of the two new civic institu- tions. Griffith to Continue to Operate Texas Theatres Oklahoma City. — Texas theatres operated by the Griffith Amusement Co., are not in- cluded in merger of Momand Theatres and the Griffith chain which consolidated 26 theatres in 17 Oklahoma towns. A. B. .Momand heads the combined company, which is to be known as Momand-Griffith Theatres. Cole Buys 18 Duo Fones For Philippine Islands .Manila, P. I. — Majority of theatres in the Philippines will switch to sound policies under the terms of a single deal, concluded between Lyric exchange and Duo Fone Corp., Detroit, which will install 18 duo system devices throughout the islands. Warners Dissolve Old Strand Corporations Dissolution papers for Mark Strand The- atre Corp., Brooklyn Strand Theatre Corp., Buffalo, and Albany Regent Theatre Corp.. subsidiary units of the former Mark Strand circuit, all listing Buffalo headquarters, have been filed by Warners. Demi-Tasse Golf Aids Draw at Oklahoma City Oklahoma City — Grosses have been boost- ed at the Ritz through a miniature golf course which adjoins the theatre. A paid admission entitles the holder to a free game of golf, under the plan adopted by Manager I ' >m Johnson. Paramount House Seen Likely as First Run Is Denied As Philadelphia — Paramount and Warners are reported at loggerheads here with the Paramount product reported being sold away from Warners. Independents are de- clared being lined up by Paramount. The local rialto has heard a number of reports, chief of which has been one of personal dif- ferences between Sidney Kent and Spyros Skouras. This reported situation means that Para- mount i- without a first run outlet in cue local situation, it is stated, and there is speculation as to whether Paramount may enter the town with a theatre of its own. Since the Comerford acquisition by Para- mount, there is reported to have been a widening breach between the two companies which less than a year ago were planning to merge. This declared breach was empha- sized at the Warner convention at Atlantic- City, where Harry M. Warner made what was regarded as a virtual declaration of war against Paramount. Fischer to Open Exchange At Des Moines for Tiffany Des Moines — Tiffany will establish an exchange here. Roy Miller is expected to come to Des Moines from Omaha to open the new office. It will be under jurisdiction of A. H. Fischer, veteran Minneapolis man- ager, who is to have supervision of the Min- neapolis. Des Moines and Omaha ex- changes. a Buddy" Rogers May Do Stage Play in New York Hollywood — Upon completion of his next talker, Charles ("Buddy") Rogers is slated for a musical stage show to be produced in New York, according to reports here. Possibility is that Flo Ziegfeld may pro- duce the show as the Follies creator has been in conference with Jesse Lasky and Ben Schulberg the last few days. Para- mount will film it later. At Loggerheads S. R. Kent Spyros Skouras Dembow in Charge Sam Dembow is in complete charge of the Publix circuit during the European trip of Sam Katz, who is making a survey of the continental situation. Dembow continues as head of the cost control committee, super- vising the company economy pro- gram recently instituted. Dog Track Promoter Gets Writ Against Interference Indianapolis — It seems this city can't get away from the dog race track idea, though one track has been closed by officials. Pro- posing to start a dog track shortly, Hugh Frye, Louisville promoter, has filed an in- junction suit against the local sheriff and other peace officers to prevent interference with the operation. The promoter is seek- ing an immediate hearing. Frye contends in the suit that dog racing is not a violation of the law. Dog track racing, bicycle and motorcycle racing and other forms of contests will be held at the track, he said. Coupons will be given to customers on paid admission in which an opportunity to guess the number of the race winner will be offered. Money and merchandise will be the rewards for the winning guessers, he said. The suit also alleged that the sheriff had intimated he intended to stop operation of the track. The sheriff said he would resist any attempt to operate games of chance in connection with the track. DiLorenzo Succeeding Gilbert at Greenwich Louis Gilbert is succeeded as manager of the Pickwick, Greenwich, Conn., by Joseph DiLorenzo. The house is one of two ac- quired by RKO this week from Bratter & Pollack, of Newark, N. J., who have sold eight of their local string to the Keith out- fit. DiLorenzo, formerly on Paramount's West Coast studio staff, has been managing the RKO Proctor at Mt. Vernon. Billing Keeps Doug, Jr. Out of Rogers Picture Hollywood— Joel McCrea, RKO player, has been borrowed by Fox for a featured part in Will Rogers next, "Lightnin'." Douglas Fairbanks, Jr., was to have taken the part but a disagreement over billing caused First National to keep him out of the picture. It is also said that because of plans to star Fairbanks soon he should not play supporting roles. Canadian Buying Combine Head Reelected to House Toronto — J. Earl Lawson, chairman of the Exhibitors Co-operative of Canada, film buying pool of 60 independent theatres, has been reelected to the House of Commons. 30 .1/ o I i a a I' i c / u r e N e rr s August 1 0 . 1 9 3 0 Score Charges, High Rentals Retard Film Buys in Southeastern States Exhibitors at Atlanta Meet Refuse to Be Stampeded — Zoning Plan Ready Atlanta — Exhibitors in this territory are taking their time about buying product for next year. Delegates at the Southeastern Theatre Owners' Ass'n convention held here Monday and Tuesday, almost to a man, admitted they were in no hurry about affix- ing signatures to contracts for 1930-1931. General economic conditions which are reported to be unsatisfactory, score charges which are considered exorbitant and rentals that some of the attending exhibitors de- scribed as hovering in the neighborhood of heaven are the triple reasons. Exchangemen, refusing to be quoted, admit that the manner in which new con- tracts are pouring in is nothing to write headquarters in New York about. Zoning Another Reason It may be that, since zoning is now prac- tically set for this territory, sales will take an impetus. Exhibitors at the convention openly declared that misgivings over the extent of the protection afforded first runs and, in particular, producer-affiliated thea- tres, had influenced them to bear down on purchases until some sort of understanding had been reached. When Charles C. Petti John left here Tuesday night to attend a zoning meeting at Charlotte, he carried with him the de- tails of the plan agreed upon for the South- east. There are one or two towns in which more protection has been demanded than the distributors in New York are likely to grant, but the impression at the close of the convention was that the plan will be ap- proved practically in toto by distributing and circuit heads in New York. Included in the speakers at the meeting were: Pettijohn, R. F. Woodhull, represent- ing Dr. Lee De Forest, who could not at- tend; Montgomery Hill, of Publix-Saenger theatres of North Carolina; M. A. Light- man, national president of the M. P. T. O. A., and "Red" Kann, editor of Motion Picture News. Following an address by Horace Russell, president of the Atlanta Chamber of Com- merce, and an answering address by Willard C. Patterson, district supervisor for Publix in this territory, the trade paper editor spoke. His subject concerned the independents and their future. Kann pointed out that the stock market, the consequent drop in producers' theatre activities, plus their de- clared inability to run small town theatres as well as the independents themselves all presaged a healthy future for the unaffiliated exhibitor provided he used ingenuity and showmanship to put over his theatres. Hill Makes a Hit Montgomery Hill, who followed, outlined a course in practical showmanship. He said clean theatres, well managed and well pro- grammed, backed up by efficient personnel would always surmount locations and book- i < ontinued on page 36 I On the Sidelines at Atlanta Brain and Work Way to Theatre Prof it Says Hill Atlanta — Keep your theatre clean, vary your program, make your house comfort- able, watch and improve personnel and sell the public hard and often and the problems of theatre operation will dissolve into bigger and better profits Montgomery Hill told the exhibitors attending the Southeastern Theatre Owners' Ass'n convention here this week. Hill, one of the executives of Publix- Saenger Theatres of North Carolina, brought to the theatre owners the benefits in operation learned by his company through experience and turned them over to the visitors for their benefit without charge. His address, cryptic and full of meat, was one of the highlights of the convention, was referred to constantly by the speakers who followed him and was described by Charles C. Pettijohn as "the finest talk he had ever heard an exhibitor deliver." Comfort Emphasized Hill declared comfort was an important factor in theatre operation and under that heading listed seats, lighting, ventilation, carpets, acoustics, projection, the screen and sound reproduction. "Get out a flashlight and peer into the corners of your theatre yourself," he urged. "Put yourself in the position of the patron and ask yourself if you would pay money to go into the house as you expect the patron to do. Cleanliness is vital. "Use contrast in your program. See that it is properly balanced and well put together. Be certain it has variety, class, balance at all times." On methods of obtaining maximum value from newsreels. Hill said, in part: "Edit your newsreel. Put speed into it. Make it lit your needs. The newsreel is probably the biggest draw you have for male patronage. Sec that it opens and closes big." He stressed the importance of relieving a heavy feature with a light comedy and a light comedy with a different type of short subject. In the presentation of each bill, he told the theatre owners it was vital to introduce color, surprise, life and novelty and to do whatever was possible to make the theatre unusual. He urged the listeners to remember pro- jection, to see to it that definition is clear (Continued on page 36) Atlanta — It didn't have to be proved, but the confab of the Southeastern Theatre Owners Association demonstrated clearly the spot — warm one — which Anna Aiken Patterson fills in the thoughts of the Southern crowd. * # * For many years, Mrs. Patterson, as publisher and editor of The Weekly Film Review, espoused the cause of the theatre owners in this territory, answered their questions, pre- miered their theatres, made speeches and con- tacted the picture business with women's clubs, particularly throughout Georgia. * * * Then she sold her publishing property, dis- covered an unruly appendix and dropped from all activity for three months to emerge for the convention this week. Walking through the lobby of the Ansley was a long series of in- terruptions. Everybody wanted to know how the Patterson health was. * * * At the banquet Monday night it seemed, therefore, entirely fitting and natural that Mrs. Patterson found herself at the speakers' table. IP hat the l&Q-odd guests didn't know, however, zcas that it was she who really toastmastered the dinner and not Alpha Fowler. Fowler knew only some of the speakers whose names he so glibly called upon.. * * " * When Charlie Pettijohn. Arthur Dickinson and Pete Woodhull passed through Charlotte at 3 o'clock Monday morning, Charlie Picquet, president of the North Carolina M. P. T. O., hopped aboard and traveled into Atlanta for the pow-wow. * * * Picquet is an adept at community singing and proved his prowess at the banquet when he led the diners through "Tipperary" and "Pack Up Your Troubles in Your Old Kit Bag." * * * Not to be outdone, M. A. Lightman, officially known as the national president of the M. P. T. O. A., grabbed the megaphone of the jazz band leader and staged a similar performance that threatened — some thought bettered — Pic- quet's capabilities as a note yodeler. * * * Mack Jackson, who operates, among others. the Strand at Alexander City, Ala., was telling the delegates something of his difficulties. "It happened at a time when there wiis a fairly good crorvd in the house. But that," he supple- mented in a hurry, "leas some time ago." * * * Willard C, who with Anna A. P., make- up the Patterson clan, had almost forgotten he was a vice-president of the M. P. T. O. A. until a local photographer grabbed him for a mass scene in which Lightman, Nat Williams. Alpha Fowler and Mrs. W. M. Kimbro were ilir other principals. * * * G. E. Ricker, president of the association. tailed to attend, lie raises tobacco on the side — or maybe he runs theatres on the side — and had 100,000 pounds begging to be disposed of. When Charlie Pettijohn heard about it, he said : "These poor exhibitors. It certainly is tough.'" Ro.vy. although scheduled to talk, failed to moke an appearance. No explanation was given. A u g ust 16, 19 3 0 M otion P i c t it r e X e w s 31 New Contract Form Should Be Hailed By Independents, Allied Leader States Nathan Yamins Points to Advantages of Pact Drafted By 5-5-5 Washington — Completion of negotiations on the new standard form of license agree- ment should be the occasion for rejoicing and celebration by every unprejudiced per- son in the film business, Nathan Yamins de- clares in current issue of "The Allied Ex- hibitor,'' house organ of Allied States Ass'n. Since the Thacher decision outlawing ar- bitration chaos has existed in the industry, Yamins' article declares. "The distributor," Ik- says, "has been unable to get his important playdates; the revenue due him for pictures sold has been held up because of the refusal of exhibitors to give playdates. The exhibitor, on the other band, was unable to secure the delivery of pictures contracted for because there was no effective machinery to compel the prior run to play the picture. If he had ,my complaint the only course left to him was the slow and expensive procedure of courts of law. Moreover, the exhibitor lost many rights he enjoyed under the old contract, for after Judge Thacher's decision was ren- dered, each distributor framed bis own con- tract, omitting several clauses that were in- serted in the old contract for the benefit of the exhibitor, who was placed in the position of signing on the dotted line the contract of- fered him, with the alternative of getting no pictures. "The adoption of the new standard exhibi- tion contract, legal in all its phases, will change all this. It will restore certainty and order where uncertainty and chaos existed before, and will eliminate the great economic waste that in the last analysis is paid for by the ex- hibitor and the public. The industry, therefore, will benefit by the adoption of a new standard exhibition contract, but the purpose of this article is not so much to emphasize the neces- sity of having one uniform contract to be used by every producer selling pictures to the ex- hibitor, but rather to compare the standard exhibition contract as agreed upon at Atlantic City with the 1928 standard exhibition contract under which every exhibitor contracted for pic- tures prior to the issuance of Judge Thacher's decision. I start with the premise that every one is familiar with the important provisions of the old exhibition contract, and it will be my purpose, for the sake of brevity, to note only and to explain the important changes. A Revolutionary Change "In appearance the new standard exhibition contract presents an almost revolutionary change as compared with the old exhibition contract. The old contract contained 27, more or less, numbered clauses that bad only a gen- eral application to the transaction that was being negotiated. When the exhibitor was nego- tiating for pictures be was interested only in the price, run, protection and description of the photoplays, but when a contract was placed in front of him for his signature it contained not only the provisions affecting these impor- tant items, but more than 20 other clauses that applied to pictures in general, which because of their length were printed in so small a type as to be practically incapable of being read. In fact, the contract was so formidable in its appearance, with so many fine typed clauses, that it became a habit for many exhibitors Experienced Leading part in the negotiations of the 5-5-5 conferences which drafted a proposed new standard form of licens- ing agreement was taken by Nathan Yamins, veteran Fall River, Mass., showman. Yamins, who is a graduate of the Harvard law school and the holder of A.B. and L.L.B. degrees, for years has been a member of various contract committees. He is reputed to be one of the most carefully posted men in the industry on contractual relations. to >ign on the dotted line without reading pro- visions that were really important. "The new standard exhibition contract con- -istv of two parts; one the 'Short Form License Agreement' and the other the 'Standard License X^reement.' The Short Form consists of but eight important clauses, which every exhibitor should read before signing a contract. "This 'Short Form' agreement is the only agreement presented by the salesman to the exhibitor, and the only agreement with which the exhibitor need concern himself. All other provisions are contained in the 'Standard Li- cense Agreement,' which are incorporated into the 'Short Form' by reference only and of course govern every transaction. The exhibitor will be furnished with but one copy of the standard exhibition contract, which be is to keep lor reference, but ever) time he nego- tiates a contract for pictures he will be pre- i tited, for his examination and signature, the usual number of copies of only the 'Short Form.' "The eight provisions of the Short Form' are, first, the license granted; second, the man- ner of payment, protection and run; third, the type of picture purchased, whether sound or silent, and what type of reproducing equipmenl the exhibitor has, disc or film; fourth, takes care of representations that pictures are sold on condition that they first secure a prior run; tilth, covers the period for general distribution ; the sixth and seventh deal with the manner of acceptance of the application, and the eighth is the voluntary arbitration clause. Cites Advantages "The advantage of this new departure to the i -.liihitor is obvious. His contract is now brief anil to the point, and he is almost certain to see that it contains every arrangement agreed upon, because he has so little to read, and because it undoubtedly will now be printed m larger type and more attractive form — since it is so hrief. "Simplifying the contract in this manner, and making ample room in the schedule for all special arrangements, reduces to a minimum all controversies that arise through misunder- standings and verbal arrangements, and in the minds of the Allied committee, who sponsored this change in the contract, this is a great constructive step. "A discussion of the provisions of the short form agreement, noting wherein it changes any of the provisions of the old standard contract, is next in order, as this is the agreement that the exhibitor will come in contact with fre- quently. "The first clause grants the license for the showing of the picture and involves no change in principle. The second clause provides for the Document Is Hailed as "Revo- lutionary Change"; Styled Simple payment for film four days in advance of the date of delivery, in place of three days as in the old contract. This, of course, places an additional burden on the exhibitor, but it was agreed to, in fairness to the distributor, in order to allow sufficient time for checks to clear in the case of questionable accounts. There is a new provision, however, that, after the contract has been accepted, credit arrange- ments can be made by the exhibitor with the home office in New York City, so that it gives an exhibitor of standing the opportunity of eliminating the necessity of payment in ad- vance and places the motion picture industry on the same basis as all other industries where a person's reputation for integrity is recognized. "The third clause indicates whether the ex- hibitor is buying sound or silent pictures — one or the other must be crossed out — and also in- dicates the type of reproducing equipment the exhibitor has. This obviously removes all am- biguity from each transaction, as the contract now specifies whether the exhibitor is buying sound pictures and on what equipment he pro- poses to reproduce his pictures, so that if the distributor proposes to deliver to him a print that he is not equipped to reproduce, there is no obligation on the part of the exhibitor to change his equipment. Under another provision in the contract the distributor reserves the right to change the method of recording, and if the exhibitor having one type of equipment — we'll assume, for the sake of illustration, that it is film reproduction — specifies in clause three the type of equipment he has, and the distributor subsequently decides to record on disc, both parties to the contract are released as to pic- tures so recorded. But if the distributor re- cords the same picture on film and disc he must deliver to the exhibitor a picture record- ed on the type specified in the paragraph. Plan Ruling on Score Charge "It is the opinion of the writer that as this clause is now written, if there is nothing in the schedule with reference to score charges and the exhibitor is entering into a contract for 'sound pictures,' the distributor would be compelled to deliver the picture with the neces- sary recording for reproduction. If this is so, any additional contracts for so-called score charges are absolutely unnecessary and out of order. "Clause four is entirely new and was in- serted to take care of the situation where subsequent run exhibitors did not wish to run a picture unless they received the benefit of the first-run exploitation in a certain theatre. In the past, whenever this situation occurred and the first-run exploitation did not material- ize, either because the first run passed up that picture or because the distributor sold the sub- sequent run prior to selling the first run and then failed to secure a first run, the subsequent run was made to play that picture or pictures. The new clause provides that the exhibitor may indicate in the sehedule that the playing of the picture in a certain theatre is a condition precedent to the playing of the picture in his theatre. "The fifth clause provides what the releasing period is. While at present the period is blank, it is contemplated that the distributor will have the releasing period one year, with the actual date of commencement and closing of the year, 3-' Motion Picture News August 16 , 193 0 I course changing from year to year — that is to say, if the distributing year begins Sept. 1, 1930, and terminates Aug. 31, 1931, the next year the contracts would be changed to read beginning Sept. 1, 1931, and terminating Aug. 31, 1932. Therefore, if the releasing period i- actually one year, and it is possible, of course, that different distributors may have different releasing periods, the exhibitor should take the pains to examine what the releasing period actually is, and how it conforms to his own arrangements. "Should the exhibitor find that he needs playing time than is given him by this clause, he should take care of this to compel the prior run to play the picture. If he had any complaint the only course left to him was the slow and expensive procedure of courts -I law. Moreover, the exhibitor lost many rights he enjoyed under the old contract, for after Judge Thacher's decision was rendered, each distributor framed his own contract, omit- ting several clauses that were inserted in the old contract for the benefit of the exhibitor, who accepted or rejected, unless an agreement to the contrary is specifically signed by the exhibitor. "The eighth and last paragraph in the Short Form is the voluntary arbitration clause, which the exhibitor may reject by crossing out, and which the distributor also may reject by cross- ing out before the exhibitor signs his applica- tion. Inasmuch as the matter is to be treated later, this particular part of the new contract will be omitted in this article. "As previously stated, the above eight clauses are the clauses that appear in the Short Form license agreement which the exhibitor is called upon to sign, and it is hoped that this article has made clear the changes that have been made. But though the exhibitor does not sign the standard license agreement containing 26 odd clauses, every transaction is nevertheless governed by this agreement. When he. signs the short form the larger agreement becomes part of the transaction by incorporation or adoption. Hence, it is important that the ex- hibitor also become acquainted with the man- ner in which the new standard license agree- ment changes the provisions of the old standard exhibition contract. 26 Clauses in Pact "The standard license agreement, a copy of which will reach the hands of every exhibitor, but which the salesman does not carry with him nor present to the exhibitor at the time of negotiating for pictures, contains 26 clauses, but aside from bringing the language up to date so as to take care of the sound picture situation, there have been only a few important changes, and those will be noted here. "The old standard contract was all exclu- sive, and no additional clauses could be added unless they were on a separate rider attached to the contract, and this had to be signed by the exhibitor. The new standard license agree- ment changes this and provides that added clauses may be written or printed in the sched- ule under the caption 'Added Clauses.' Exhibi- tors becoming acquainted with the eight clauses in the 'Short Form' agreement should therefore examine the schedule carefully to see if any- thing new has been printed therein as an added clause, and if so should read the added clause carefully to make certain that they understand it and that it has their approval before signing. It is only fair to state thai added clauses can not be added indiscriminately, as they must nol be inconsistent with any provisions of the standard contract. "The new standard license agreement now contains a clause that did not appear in the i ontract, but which was made part of the old contract since sound became a factor by printing it on a rider attached by every dis- tributor to every contract for sound pictures. This clause provides that the exhibitor war- rants, first, that his sound equipment will opei ate reliably and efficiently to reproduce the (Continual on page 33 I Iowa Unit Joins Allied and Plans Protection Fight Smith Des Moines — Allied States Ass'n.'s first objective was gained here when the Allied Theatre Owners of Iowa was formed Tues- day and voted affiliation with the national body headed by Abram F. Myers. Forty of the 50 exhibitors at- tending- the sessions here paid dues in the new association, of which Tom Arthur of Mason City is presi- dent. Fred Hagerman is vice-president of the as- sociation and S. P. Martin secretary and treasurer. Martin has been making a study of what he says are the illegal demands of Pub- lix on zoning of the state. No action was taken on the zoning question at Tuesday's meeting, but the independent exhibitors are planning court action to prevent imposition of any unfair protection. A number of com- mittee meetings have been held in connec- tion with this plan of procedure. On the committee, in addition to Martin, are : Earl Nue, F. P. Puffer, F. P. Hageman, Clifford Niles, E. O. Ellsworth and Harry Her- steiner. Directors will map the association stand on zoning. Niles is chairman of the board. E. P. Smith, veteran president of the Iowa unit, withdrew when objection was made that he is not a theatre owner, al- though 20 members present asked him to represent them. Thanks were voted to Smith for his years of service without salary. Rumor of dissatisfaction in the ranks of the organization was inferred when Smith stated that 50 members of the M. P. T. O. 'Stuff Life, Mates! PLANT The rigors of theatre going in summer —Life of Iowa, the old organization, who are paid up until January plan to hold a meeting in fall. Membership rates in the new organ- ization run from $25 to $100. The Des Moines Film Board, in an ef- fort to secure a result satisfactory to all, called a meeting in which Harry Weinberg, Wes Mansfield and E. P. Smith represented the theatre men. The independent theatre men refused to accept this committee as representing them. Mansfield, once very active, is now not in the theatre business. Miss Margaret McGrevey sent out a letter to all the theatre men asking them to meet here to select a committee representing them at the Film Board meeting. The result of the letter was a meeting at which independents, represented by 20 "strong men," refused to meet the demands of Publix and stated that a number of the- atre owners wanted protection against their competitors if there was to be distribution of clearance arrangements. For years the greatest difficulty in organ- izing the independent theatre men has been to get them to share a common view-point, forgetting their own individual problems to fight for a common problem. Now they are more nearly united than they have ever previously shown themselves and are thor- oughly aroused to make a decided stand against what they feel is an important en- croachment upon their rights. If they do not show the big fellows that they can not get away with this, then the small theatre men might as well give up completely and immediately. "We have been approaching this for some time," said one leader. Of the 400 theatres in Iowa, 20 to 25 lo- cations are handled by the chain stands. In their fight against Publix the indepen- dents are including the A. H. Blank chain and the RKO group as their enemies in common with Publix. In Des Moines Pub- lix controls the Paramount, the Des Moines, the Strand. Garden and Palace, which leaves but two small downtown houses and three suburban houses beside the two east side houses as independent theatres. Publix owns the Capitol at Newton, the Paramount. Strand. Palace at Waterloo, the Casino and Strand at Marshalltown, the Paramount, State, Palace at Cedar Rapids, the Colum- bia, Garden at Davenport, the Fort, the Spencer at Rock Island, 111., and the Le- Clare at Moline, 111. Three Iowa theatres of the Publix chain located at Sioux City. Missouri Valley and ( Council Bluffs are controlled by the Omaha office. RKO has just three points in Iowa, Des Moines, Cedar Rapids and Davenport. The Central States Theatres, which is the organization of which A. II. Blank is head, with Harry Weinberg as his manager, con- trols 19 theatres, the Capitol, Ames, Twin Star, at Ames, the Rialto at Boone, the Ri- alto. Palace, at Burlington, the King at Alhia. Ritz at Chariton, Rialto, Capitol. Strand, at Clinton, Rialto, Strand, at Fort Dodge, the lnglert. Garden, at Iowa City. Palace, Bijou, at Mason City. Strand at Oel- wein. and the Ritz and Majestic at Center- ville, of which they take possession Sept. 1. Reported Friction Stops Steffes Des Moines Visit Minneapolis — Because of reported fric- tion in the committee of exhibitors spon- soring the organization of a new lowa- Nebraska association to affiliate with Al- lied States Ass'n.. \\'. A. Strifes, general manager of Allied, did not attend the Iowa meeting Tuesday. August 16, 193 0 Motion Picture N e w s 33 Legal Copyright Factor Important In New Contract {Continued from page 32) recorded sound with adequate volume and high quality, and second, that if the recorded sound contains copyrighted music he has or will have the legal right to perform publicly such copy- righted music. The important difference be- tween this clause and the clause appearing on the rider to all old contracts is that in the latter the exhibitor warranted that he had a license from the American Society of Publishers, Au- thors and Composers. If he had no such license there was an automatic breach of warranty which permitted the distributor to cancel his contract. Warranty Not Required "Under the provision as it now stands, the exhibitor is not compelled to secure this license, and whether or not he has the legal right to perform the musical composition publicly then becomes a question of law for the courts to determine, and until determined the distributor can not cancel the contract for any alleged breach of warranty. It can readily be seen that this change is of immense value to the ex- hibitor, as it removes a powerful weapon from the agents of the society, who may be making an unreasonable demand during negotiations for a license. "In view of the warranties made by the ex- hibitor, the distributor in turn makes certain warranties. The distributor warrants in the new contract that he shall deliver to the ex- hibitor a print 'in physical condition for exhibi- tion, and if the license is for sound motion pic- ture, which will clearly reproduce the recorded sound in synchronism therewith.' This pro- vision is entirely new, and is of great advan- tage to every exhibitor, for here is a guarantee in the form of a warranty, that the print is in condition to be projected and that the sound is properly recorded. In view of this provision, if the "exhibitor is properly equipped he need not accept any motion picture that is not prop- erly recorded, and moreover even, has a claim against the distributor for breach of war- ranty. The writer knows of several instances during the past year, one in particular, where the recording and sound was notoriously poor, and because of the absence of this provision in the old contract, the exhibitor was compelled to play and pay for these pictures. "Another change that is of benefit to the exhibitor is the provision in the new contract for payment when pictures are being played on percentage. The old contract stipulated that payment was to be made daily, and it was a technical breach of contract if payment was not made daily. The new contract provides that when pictures are played on percentage, the distributor share becomes due at the end of each day's performance, but it is to be paid daily only if demanded. Moreover, the old con- tract provided that the distributor, through his representative, was to have access to all the exhibitor's books for a period of 60 days for the purpose of verifying the box-office state- ment. Under this provision it would appear that the distributor could examine any and all entries in his books, and in this manner could, if he desired, secure a complete picture of the exhibitor's business. The new contract changes this by giving the distributor the right to ex- amine only the entries relating to the gross receints of the picture in question. Under this provision, the exhibitor may cover every item in his books excent the actual entry of the day's business and in that way protect his busi- ness from becoming public property. "For the purpose of reducing the number of examinations from 60 davs to four months. This change is, to my mind. .>f inestimable ad- vantage to every exhibitor, as it clearly gives him the right to keep inviolate his private business, and the distributor representative sees only what he should be interested in and no more. Another beneficial change when pic- tures are being played on percentage is the provision in the new contract that when an exhibitor pulls a percentage picture before the completion of the agreed run, the distributor's share for the incompleted run is based on 65 per cent of the last day's receipts of that pic- ture instead of on the basis of 75 per cent as in the old contract. Playing Order an Advantage "Another important change in the new con- tract is the provision that the exhibitor shall play all pictures in the order of their release, but 'order of release' is defined not as the an- nounced order, but the order in which the pic- tures are first played for three consecutive days at regular prices of admission in the ex- change territory (tryout, previews and pre-re- leases are excluded). To make the meaning of this provision clear: Suppose distributer A an- nounces his releasing schedule of production No. 1 on January 1. production No. 2 on Janu- ary 8, production Xo. 3 on January 15, produc- tion No. 4 on January 22 and production No. 5 mi January 29. Suppose further exhibitor X, because he is affiliated, or is a favored exhibi- tor, is allowed to exhibit his pictures in the Eollowing order, production No. 1 first. Xo. 4 second, No. 3 third, No. 5 fourth and No. 2 last. The order of release now becomes Nos. 1. 4, 3, 5 and 2, and every exhibitor in that territory has the right to exhibit the pictures in the same order. The advantage of this to every exhibitor is that whether they are first nr subsequent run exhibitors, they enjoy the same benefit and priyilege that the favored ex- hibitor may enjoy. In other words, the under- lying thought is that what is fair for one is fair for the other. "It is provided, however, that if the ex- hibitor does not find it convenient to exhibit his pictures in the order of release as above determined, he may jump an earlier release, providing he gives a date for the picture jumped to lie played within 31) days from the first date of showing of the picture that is to I" played out of the order of release. This provision is entirely new. The old exhibition contract did not provide that pictures be played in the order of release, 'out it became the prac- tice of distributors to stamp this provision on every contract, and when so stamped the ex- hibitor was under obligation to play them in the order of announced release. Under this ar- rangement favored accounts were permitted to play pictures out of order of release, and when a distributor happened to have a "hit" he usually availed itself of this provision and in- sisted upon having all prior releases played or paid for before accepting a date on the 'hit.' "The advantage of the new provision to the independent exhibitor is obvious. He now knows in what order he and every other ex- hibitor should play the pictures under contract, he knows further that no favorites are being played and then, should he desire a little flexi- bility in his playing arrangement, he has the means of obtaining it. Another indirect ad- vantage of this provision is that it serves as a safeguard — the exhibitor now can not let poorer pictures accumulate and then run them one after the other and drive away his patronage — he must devise ways and means of working off all pictures under contract so that his per- formances will be of consistent quality. "Another provision that is entirely new was inserted in the new contract, aimed also to eliminate the granting of favors to one exhibi- tor which probably would react to the detriment of other exhibitors. This provision is that if protection granted shall affect alike two or more theatres, a waiver of such protection period by the exhibitor as to one of such thea- tres shall be deemed to be a w:aiver of such protection period as to all such theatres. For example: Theatre A has 30 days' protection over theatres B, C and D. Theatre D was sat- isfied to run 30 days after A, because at the Favoritism is Out, According To New Contract time of executing the contract he knew that theatre A had the same protection over B and C, who were his competitors. Uet us assume that later theatre A acquires theatre C or wants to permit theatre C to play a picture 14 days after itjias run in A. As to that picture, theatres D and B have the right to demand prints 14 days after the completion of the run in A. Independent Advantage Cited "The advantage of this provision to the in- dependent exhibitor is obvious — it is a guaran- tee to the exhibitor that his competitor can not secure an unfair advantage once the contract is entered into. That this advantage is not merely theoretical is evidenced by the numerous complaints that came in to the Allied commit- te< arising out of just such situations. "One slight change has been made in the new contract with reference to the time of delivery of a print by the distributor. If de- livery was made to a common carrier under the old contract it had to be made so that it was scheduled to arrive one hour before the opening performance. This was sufficient in the days of silent features, when rehearsals were unnecessary, but the old provision was in- adequate to take care of the rehearsals that are essential to the proper reproduction of a sound picture. Hence, it is now provided that the delivery shall be made, if to a carrier, in sufficient time for inspection and projection be- fore the usual time for the opening of the theatre. "One of the most important changes in the new standard license agreement is the adoption of a provision that automatically starts the flow of pictures in any given territory and gives the exhibitors in that territory a guarantee that they will be able to play pictures released- within a reasonable time and before they be- come out of date. Under the old standard ex- hibition contract, if a first-run exhibitor de- sired for his own convenience to hold up a date on a picture already released, he could readily do so, regardless of the hardship this might work on all subsequent runs. If he failed or refused to date a picture, the old contract pro- vided that the distributor 'may designate the exhibition date,' and if the first run account was a valuable account, it obviously was to the interest of the distributor not to antagonize this account by assigning a play date. More- oxer, if the distributor did actually assign the exhibition date so that the picture would be cleared for subsequent runs, the first run ex- hibitor could defeat this by paying for the picture and postponing the play date indefi- nitely. "This was the source of more complaints from exhibitors throughout the country than almost any other provision in the old contract, because the subsequent run exhibitor found that pictures he had contracted for were not made available to him because of neglect or the refusal of the first run to exhibit that picture. and this compelled him to buy other pictures and the exhibitor frequently found that he had to contract for a group in order to get the few he needed to replace those he couldn't ex- hibit through no fault of his, resulting usually in an overbought condition. Must Show in 90 Days "The new standard license agreement reme- dies this situation by making obligatory on the first run exhibitor, if he wants to secure the full length of the protection given him, to 34 M o t i o n P i c i n r e N e w s A iK/ 11 s t 16, 193 0 When Allied directors met. A view of Allied Seates Ass'n chieftains taken a t their recent meeting at Spring Park, near Minneapolis. The Allied directors chartered a cottage at the lake resort for their sessions. In the photo are: Henry A. Staab, executive secretary of the Wisconsin unit; Oscar Hanson, sales manager of Tiffany; T. E. Mortsensen, publisher of Greater Amusements; W. A. Steffes, general manager of the Northwest exhibitor unit; Steve Bauer, Allied delegate from Wisconsin; H. M. Richey, general manager of the Michigan unit; Abram F. Myers, Allied president; Col. H. A. Cole, president of the Texas unit; Aaron Saperstein, head of the Illinois Independent Exhibitors. 90 to 125 Days Maximum Wait For Second Runs (Continued from page 33) exhibit a picture within 90 days after its sched- uled release date. If he fails to do so the protection starts on the 90th day, and even if the first run exhibitor had more than 30 days protection, his protection ends 120 days after the general release date, and whether exhibited or not it then becomes available to the second and subsequent runs. With this provision, once an announcement is made of the release date of a picture, the second run knows definitely the longest time he will have to wait before it becomes available to him will be between 90 and 120 days after the release date, depend- ing upon what protection the first run has over the second. "It follows, of course, that once the picture is made available to the second runs, it is al- ready cleared so that in due course it becomes available to subsequent runs. "The new contract has been drawn to .ui\e the subsequent run exhibitor considerably more freedom in the matter of advertising his pic- tures than he possessed under the old contract. Formerly the subsequent run exhibitor was precluded from advertising his picture in any manner until the completion of the prior run. This obviously worked a great hardship where the subsequent run followed close on to the prior run, so that his pictures did not receive the proper exploitation. The new contract pro- vides that if the subsequent run exhibitor's date of exhibition comes within 15 days of the last day of exhibition of the prior run, he may nev- ertheless use legitimate means of advertising his picture, even before the picture has com- pleted the prior run. "The new contract also gives the exhibitor relief when he is prevented from exhibiting a picture because of causes beyond his con- trol. Under the old contract the exhibitor was not excused from exhibiting a picture when he was prevented from doing so for causes beyond his control, unless those causes con- tinued to exist for 90 days. If the exhibitor had an accidental fire compelling him to close for repairs tor 60 days, all pictures that he should have played during that period would have to be played after he reopened. This obviously worked to extend the life of all his contracts by 60 days, so that he neces- What a World! By the time you're important enough to take two hours for lunch, the doc- tor limits you to a glass of milk. Changes Made in Clause Governing Accessory Sales sarily was playing pictures 60 days older than had been his practice. Under the new con- tract, all pictures that he should have played during that period are automatically removed from the contract and when he reopens he starts anew with the later releases. "Another change of minor importance is in the provision dealing with accessories and ad- vertising matter. Under the old contract the exhibitor agreed to buy everything from the distributor — he could not purchase advertising matter of am sort from any source except from the distributor, though the provision was never enforced. Under the new agreement the exhibitor may purchase accessories or adver- tising matter anywhere, but if he buys any from the distributor, he agrees not to resell them nor to lease them to another exhibitor. Eliminations Seen an Aid "The provision perhaps most exhibitors will be interested in is the 'elimination clause.' The old contract provided that if an entire August 16 , 1930 M o t i o n Picture News 35 group of pictures were contracted for, the exhibitor could eliminate 10 per cent by pay- ing half of the contract price. This provision had its origin at the Federal Trade Confer- ence in New York and was inserted in the 1928 contract also as a method of overcoming some of the evils of block bookings, for it gave the exhibitor the opportunity of laying the bad pictures on the shelf by assuming half the loss, and the distributor assumed the other half. To my mind this was a valuable privilege, but unfortunately very few exhibit- ors took advantage of it, because undoubtedly they could not afford, in view of business conditions, to pay any part of the price of a picture that they did not use. That this priv- ilege was valuable to the exhibitor and costly to the distributor, if exercised generally by the exhibitor, was indicated by the methods adopted by the distributor to prevent its use. Since the elimination could be exercised only if an entire group of pictures were purchased, distributors printed into their schedules 'num- ber of pictures offered — number of pictures purchased ' and if the exhibitor bought 49 out of SO pictures, he lost his right to elimi- nation. "The new contract now provides that if the exhibitor has purchased 20 or more pic- ture features, the average price of which is $250 or less, he may eliminate 5 per cent without any payment whatever, and if the pictures are contracted for on a percentage basis, the exhibitor may eliminate 5 per cent without any payment, if the distributor has averaged $250 or less on the pictures that have previously played on a percentage basis. There is one important qualification — when the price of the picture is fixed and the ex- hibitor wishes to eliminate it, he pays for the picture at the time of cancelling, but the price is returned to him in its entirety at the termination of the contract. When the pic- ture is to be played on a straight percentage it may be eliminated without any payment whatever. This provision is of inestimable value to every exhibitor whose average price, per picture is $250 or less — it absolutely en- ables him to shelve 5 per cent of the pictures he has contracted for, and since it costs him nothing to exercise this right, there is no excuse for playing a poor picture, or in other words he can now select 95 per cent of the pictures for exhibition. This 5 per cent elimi- nation without payment is of tremendous ad- vantage to the exhibitor, and the loss is as- sumed entirely by the distributor. To this extent it is a decided improvement over the old contract in which the loss "was shared equally by the exhibitor and the distributor. Embodies Old Clauses "However, the new contract carries over many of the provisions of the old contract without any change in principle, such as the old roadshow clause, the provision for pay- ment in case of loss or damage to prints, the reissue clause, the minimum admission price clause, the clause relating to the right to exclude on racial or religious grounds, the provision as to time of acceptance of the ap- plication and other clauses with which every exhibitor has become familiar by this time. "It is my humble opinion that the new contract, both in form and in substance, is a decided improvement over the old contract and offers the exhibitor many advantages that he did not have previously. I personally feel proud of having been given this opportunity as a representative of the independent ex- hibitors to contribute of my time and effort towards making this instrument. "The contract represents a sincere effort on the parts of all those members of the 5-5-5 conference to understand the problems of the industry and to help solve those problems, and this article would not be complete if I did not pay tribute to Sidney R. Kent and Abram F. Myers, whose leadership, diplomacy, broad vision and complete knowledge of the various ramifications of this industry made this new contract possible. To them every per- son interested in this business owes a debt of gratitude." $21,100 Seattle Gross for Norma Shearer Picture Seattle — Popular Norma Shearer kept business up to capacity all week at the Fox Fifth Avenue in "Let Us Be Gay" and out- distanced other first-run films by a wide margin. The picture was well received by critics and audiences alike. ''Hell's Angels," in its second week at the Fox at $1 top and a two-a-day policy, failed to gross as much as it would have on a continuous performance basis at regu- lar prices. Clara Bow's diminishing popularity was evident at the Paramount, where "Love Among the Millionaires" was the attraction. While the gross exceeded that of "True to the Navy," it was still below former levels. Weather, hot. Estimated takings : "HELL'S ANGELS" (U. A.) (Second Week) FOX— (2,450). 25c-50c-75c-$l, 7 days, 2 a day. Other attractions: Fox Movietone news, Owen Sweeten's band, Jean Harlow in person. Gross: $12,071. Rating: "LET US BE GAY" (M-G-M) FOX FIFTH AVEXUE— (2,750), 25c-35c-50c-75c, 7 days. Other attractions: Fox Movietone news, Fan- chon-Marco stage unit. Gross: $21,101. Rating: ISO' i "MAN FROM WYOMING" (Paramount) METROPOLITAX— (1.100), 25c-35c-50c. 7 days. Other attractions: Paramount news. Lloyd Hamilton comedy. Paramount song cartoon. Gross: $6,100. Rat- ing: 100%. "LOVE AMONG THE MILLIONAIRES" (Para.) PARAMOUNT— (3,150), 25c-35c-50c-60c, 7 days. Other attractions: Paramount news, Publix stage unit. Arthur Clausen and band, Stanleigh Malotte at organ. Gross: S13.000. Rating: 108%. Six New York Theatres To Be Reopened by Fox Six New York theatres will be opened by Fox Theatres Aug. 29, which is the official starting date of the new season at company houses. More than $1,000,000 has been spent remodeling these houses, it i^ stated. The theatres are the Audubon, Crotona, Manhattan, Valentine and U. S. On that date also, the Riverside, combina- tion house, opens as a Fox theatre. M-G-M Casts Four Hollywood — Charles Bickford, Lewis Stone, Kay Francis and Leila Hyams have been assigned the featured roles in "The Passion Flower" by M-G-M. Wm. C. de Mille will direct the talker, which is adapted from the novel by Kathleen Norris. Miss Francis was borrowed from Paramount for the part. Comerford Leads In Pennsylvania Coal Peace Move Peace in the anthracite coal fields of Pennsylvania has been established largely through the efforts of M. E. Comerford, working through the agency of the M.P.T.O.A., of which he is a director. President M. A. Lightman, Vice-President Frank Walker and Ed Fay, chairman of the board of directors, handled the New York end of the negotiations for the five- year agreement. Points of contact with the financial and executive heads of the coal companies were established by Comerford, who then took an important part in helping to assure en- dorsement of the proposed agreement by miners during their convention at Scran- ton. A strike, it is said, would have meant a direct and indirect loss of wages of $2,500,000 a day and would have disorgan- ized the coal region of the state. Comerford's efforts were lauded at a meeting at Scranton by Secretary of Labor James J. Davis. Lieut. Gov. Arthur James of Pennsylvania, an associate of Comerford in the theatre business, also spoke at the Scranton meeting. Bankers to Check Warner Money-Bags? (Continued from page 19) Trade circles buzzed during the week over Warner affairs. Ever since the direc- tor's meeting when the common dividend was passed, there had been a falling off of the company's stock, which reached a new low of 24 1-4 after having sold as high as 80 earlier in the year. Decline of film grosses and too-speedy expansion in the theatre field were ascribed in financial circles to the passing of the dividend. Report that John J. Raskob had sold out his holdings while the stock was up brought a denial from Raskob's office, asserting that he still is holder of a "substantial" number of shares. Whether or not the company will adopt a policy of disposing of assets is one angle that interests the trade. Sale of some of the Warner theatres to RKO was reported to be under consideration as a means of raising additional capital. The company has started a general re- trenchment policy in its distributing organi- zation and in First National, letting out 200 employes in various departments during the week. Actress Recovering Hollywood — Anna Q. Nilsson has been dismissed from the hospital and has re- turned to her home in Beverly Hills. She plans to make a talker sometime this fall. M-G-M Preferred Dividend Dividend of 1^4 per cent on the preferred has been declared by M-G-M directors. It is pavable Sept. 15 to stock of record Aug. 30. Martha Sleeper Cast Hollywood — Martha Sleeper has been given an important role in "The New Moon," a talker which features Lawrence Tibbett and Grace Moore, opera stars. Jack Conway is directing the production. RKO Building at Waterloo Waterloo, la. — Reports are current here i hat RKO is considering building a theatre in the downtown district. 36 M o t i o ii Picture New s lugusi 16, 1 9 3 0 Scores, Rentals Retard Film Buys In the Southeast (Continued from page 30) ings. The text of his speech appears else- where in this edition. Pettijohn, scheduled to speak on the new- contract, touched on that subject lightly and then switched to zoning which he described as the most vital problem facing the indus- try today. "I haven't read the new contract," he said, "i do know the committee started out to shorten the old form which ran nine pages and ended with one that runs nineteen. I say 1 haven't read it, but I like the short form best. "I may not be popular when I finish, but I'm going through anyway. I am going to tell you in one minute and a half what I've learned in 16 years in this business. I don't own a share of film stock. I don't care who does the most business next year and I like some people in the business bet- ter than I do others. "Eighteen years ago I was retained b> an independent exhibitor organization to solve the music tax problem. I advised them to pay it. They didn't like the suggestion, but they are still paying it. Then I went to work for a film company where they paid me every Saturday night. Then I went to work for the producers and distributors and they pay me every week. The first week they don't, I'm through. "Now let me tell you what is wrong. It's suspicion. Eliminate it and it'll be a whole lot better for everybody. If you want to know why the old standard contract flopped I'll tell you. It was a question of cheating. Fifty-fifty. Fifty for the exhibitors and fifty for the distributors. Both arc to blame." Hits "Irresponsibles" Then Pettijohn launched into a variety of topics. He said irresponsibles were re- sponsible for launching trouble in the in- dustry and added, in his opinion, it was ninety per cent the radio that caused the terrific slump in the business which pre- vailed prior to the advent of sound. "I know how it is. I would prefer to listen to Amos 'n' Andy than to sit through many of the pictures my clients make. Somebody now will report I was taking a crack at one of my clients, so let me put it tli i s way: I would rather listen to Amos 'n' Andy than read any trade paper editorial ever written. "This is the only business I know of where the two sides of the fence arc natu- ral enemies. Something has been said here about blind booking. Certainly, we'll sell you 40 pictures at $20 each or each one individually at $50 or $60. That means you'll have to bear the celling cost. You wouldn't buy eggs one at a time, would you? Blind buying is just too bad for the exhibitor. "How much more do you tell your audi- ence when they buy their tickets? They either like the picture or not and you don't worry. You don't give them a 25 per cent reduction if they're dissatisfied, do you? On protection, Pettijohn advised his lis- teners not to worry about the contract, but The Big House Atlanta — "Some years ago while traveling I had occasion to stop over at a railroad junction town. I asked the station master if the town had any particular interest. He said it was the seat of the state insane asylum. "Would you like to see it?" he asked. "I agreed, and was taken on tour, noted how beautifully the grounds had been laid out and how quiet the scene was. Suddenly, I came across a group of forty individuals accom- panied by one guard. "'Are all these people crazy?' I in- quired. " 'Yes,' said the guard. " 'Well,' I asked 'aren't you afraid that they'll get together some day and pounce on you? Then what'll you do?' " 'Listen, mister,' said the guard, 'they're too crazy to think of such a thing.'" Told by Pete Woodhull to the Southeastern Theatre Owners' Asso- ciation in stressing the ned of exhibi- tor organization and in pointing out why he thought it could never be brought about. to lend their efforts to voluntarily work out their own zoning before that right of "home rule" is taken away from them. M. A. Lightman followed Pettijohn and described the successive steps by which the 5-5-5 committee came into being and the conferences that led 'to formation of the impending standard contract. He stressed the need for exhibitor organization and told the Southeasterners they must have it re- gardless of what national unit they voted to join. Later, "Pete" Woodhull spoke and also stressed the same point. Nat Williams of the Rose theatre at Thomasville, Ga., was elected president to succeed G. E. Ricker. This proved to be a convention surprise since the constitution and by-laws provided nominations must be filed thirty days in advance of election. On motion of R. B. Wilby these rules were set aside. The move was first defeated, recon- sidered and then finally unanimously adopted. O. C. Lam, of Rome, Ga., was re-elected vice-president, and Love B. Harrell, of Waycross, secretary. Rov E. Martin, G. E. Ricker, Mrs. W. M. Kimbro, E. F. Boyd, W. J. Brackin, Alf Fowler, A. C. Gorta- towsky, J. J. Powell, and R. B. Wilby were re-elected directors. Ricker replaced N. H. Williams and Hugh Manning replaced J. C. H. Wink. The board was increased to allow adequate representation from Alabama, Florida and Tennessee, the new members being Milton Starr and Sam- Borisky of Tennessee ; Col. T. E. Orr, Mack Jacksoh and M. G. Lee, of Alabama, and B. S. Donnan and Mitchell Wolfson, of Florida. The next convention city is to be deter- mined by the board at a later date. About oil theatre owners attended. "Pro" for Thumb Course John A. Winters, golfer who played with the Brown University golf team for three years and more recently was the profes- sional of tlie Exmoor Country Club in Chicago, has been selected to act as in- structor and professional for the new Kew Gardens indoor miniature golf course which opens Monday night in the former Kew Gardens Theatre at Kew Gardens, L. I. Brain and Work Way to Theatre Profit Says Hill (Continued from page 30) and that pictures are projected smoothly. "Spend money when you do to improve your projection," was his advice. Urges Talker Previews It was Hill's idea that sound pictures should be previewed in all instances and an observer stationed in the auditorium to con- trol the volume. "Place him four or five rows from the back of your orchestra," re- marked Hill. "Shut your eyes and turn your back to the screen in order to judge if the sound is natural. It is a good idea to step up the fader whenever titles are flashed since our experience shows this en- hances values. The same practice would he a good one to follow with gags. We have demonstrated this helps." "Personnel represents one of your most important problems. Have you the best you can get? Are you training them to do their best work? Are you imparting some of your own enthusiasm to them? Ushers and doormen are important. They help to sell tickets. They are your representatives. Yon should plan their w-ork for them, teach them the feel of the business and make them at all times enthusiastic. "Analyze the appeal of the pictures you offer the public and, once having established your sales points, sell the public as hard as you know how. The mediums are many. I think you should edit your trailers so that they don't give away too much of the story. Remember also your front is your show window. It should be atmospheric: it should endeavor to induce the public to come in to see what you are selling. "In your lobbies, strive for contrast, en- vironment and flash. Use newspapers ; they give you a daily selling value. You must analyze your selling points, then emphasize them in your copy. You must capture the public's attention, appeal to the women and the mental age of your audiences, sell them the reliability of your house and sell sound. "Billboard advertising is expensive. Too many advertisers are using outdoor boards today. They are fine to sell a title or a story, but remember for children patronage you must use pictorial material. If you run two changes a week, stress one of them, not both. You'll make more money that way. If you go in for contests, ballyhoos, remem- ber the stunts must always be unusual to capture attention. Goodwill Vital "Remember the need to develop goodwill) Everything centers around it. As the town progresses, it carries the exhibitor along with that progress. If your town doesn't progress and you do nothing to help it. you cannot expect to make progress. People fall for service and service can overcome lo- cations or bookings. Today you have many factors to compete with, not merely the the- atre down the street. "Brains are in demand today more s, , than ever before." August 16, 1930 Motion Picture N ezvs Punny If you don't give me a coupla lumps of Zukor for my demi-tasse and Laemmle alone, I'll have to movie. — Judge. Chilled Weather Favors New $2 N. Y. Openings Amid a blaze of elaborate ballyhoo, the Howard Hughes much heralded "Hell's Angels" takes off from the New York Criterion and Gaiety screens simultaneously Friday night. The weather, considerably cooled from the torrid spell of a week ago gives the newcomer a big break, because both houses are without refrigerating sys- tems and the heat usually pinches the b.o. "Moby Dick," a Thursday opener, is the third $2 attraction to open a dark house, lighting the marquee of Warners' Holly- wood as a new-season attraction. The previous week saw average business, seasonal but not heart-breaking, at all ex- cept a few main stem houses. The Capitol and Roxy were outstanding, considering the heat, with others keeping very close to par. Estimated takings : "THE BIG HOUSE" (M-G-M) ASTOR (1,120), 50c, 75c, $1.00, $1.50, $2, 7 days, 8th week. Other attractions: Comedy "College Hounds"; newsreel. Gross: $19,568, great; a spurt of $2,500 over last week. "OUR BLUSHING BRIDES" (M-G-M) CAPITOL— (4,700), 35c, 50c, 75c, $1.50, 7 days. Other attractions: Overture, Hearst Metrotone News, pre- sentation ("The Invitation to the Dance"). Gross: $77,892, splendid (or this, warranting a holdover. ALL QUIET ON THE WESTERN FRONT" (Univ.) CENTRAL— (922), 50c, 75c, $1.00, $1.50, $2.50, 8 days, 17th and final week. Other attractions: None. Gross: $14,263, last 8 days. "THE LITTLE ACCIDENT" (Univ.) GLOBE— (1,050), 35c, 50c, 75c, 7 days. Other attrac- tions: Comedy "The Golf Specialist," Screen Snap- shots, newsreel. Gross: $13,002, fair; near par. "GRUMPY" (Para.) PARAMOUNT— (3,700). 40c. 50c, 65c, 85c, $1.00, 7 days. Other attractions: Pathe Review No. 20 and "Sporting Brothers," short. Gross: $57,835, one of the worst summer weeks here. "RAFFLES" (U. A.) .RIALTO— (1,904), 65c, 85c, 4th week. Other attrac- tions: Comedy "Neighboring Neighbors," Lee Morse, Paramount News, cartoon "Barnacle Bill." Gross: $39,790, plenty healthy. "MANSLAUGHTER" (Para.) RIVOLI— (2,103), 35c, 65c, 85c, 7 days, 2nd week. Other attractions: Comedy "Accidents Will Happen," "New Rhythm" by orchestra, Paramount News. Gross: $26,971, so-so. "COMMON CLAY" (Fox) ROXY-(6,200), 50c. 75c, $1.00, $1.50, 7 clays, 2nd week. Other attractions: Newsreel, overture and vau- deville. Gross: $108,367, one of the season's best and a holdover. "THE FLIRTING WIDOW" STRAND— (3,000), 35c. 50c, 60c. 85c, 7 days. Other attractions: Short "Temple of Silence," "Rose Knights" comedy, "Yama Kraw" shorts "Voice of Hollywood." Gross: $19,384, still in the depths at this house. "DAWN PATROL" (F. N.) WINTER GARDEN— (1,493). 35c, 50c, 65c, $1.00, 7 days, 4th week. Other attractions: Joe Frisco in the Song Plugger." Newsreel. Gross: $28,486, holding up heavily. Plans Xenia House Xenia, O.— James T. Hibbert, owner of the Bijou, will build a new $125,000 house in the business district, for which Cin- cinnati architects have been selected. Talk- ers will be featured, although large stage will be provided to take care of legitimate productions, if necessary. "Quiets Oakie Battle for Top Spot at Omaha Omaha — Continued hot weather aided in herding the folks into the shows last week. All houses held up well, except the State, which is without refrigeration. "All Quiet on the Western Front" (U.) and "Sap from Syracuse" (Par.) tied the town with a 125% rating each. Former war yarn at the Paramount piled up $10,000. At the World, "Sap" did $11,875, backed by a strong vaudeville bill. Orpheum had no difficulty in making a 100% week with "Lawful Larceny" (Ra- dio). Gross was $14,500. State slipped to 75% the first half with "The Love Racket" (F. N.), bringing in only $1,575. Last half, "Honky Tonk" got $1,800, or 80%. Estimated takings : "ALL QUIET ON THE WESTERN FRONT" (U.) PARAMOUNT— (2,900), 25c-60c, 7 days. Other at- tractions: Universal news, comedies, and organ. Gross: $10,000. Rating: 125%. "SAP FROM SYRACUSE" (Paramount) WORLD— (2,500), 25c-60c, 7 days. Other attrac- tions: Four Publix acts, headed by the Maxellos; Paramount news, house ballet, Billy Meyers and band, shorts. Gross: $11,875. Rating: 125%. "LAWFUL LARCENY" (Radio) ORPHEUM— (3.000), 25c-60c, 7 days. Other attrac- tions: Four R-K-O acts, headed by Eddie Nelson, Pathe news, shorts. Gross: $14,500. Rating: 100%. "LOVE RACKET" (F. N.) STATE— (1,200), 25c-40c, 3 days. Other attrac- tions: Universal news, shorts. Gross: $1,575. Rating: 75%. "HONKY TONK" (W. B.) STATE— (1,200), 25c-40c. 4 days. Other attractions: Universal news, shorts. Gross: $1,800. Rating: 80%. McCormack Film Scores Par on a $16,000 Gross Toronto — Main stem theatres benefited materially during the week by the observ- ance of Civic Holiday on Monday, good crowds at raised prices all day giving a boost to the week's totals. The big hit was John McCormack in "Song o' My Heart" at the Tivoli which ranged well above the average for the first six days at $16,000 and was considered good enough to hold over in spite of outdoor diversions. Gary Cooper was well liked in "Man From Wyo- ming" at the Imperial and. surrounded by a strong bill, turned in $15,500. Edmund Lowe in "Good Intentions" at the Hippo- drome hit $15,000 which meant 90%. The Uptown, key house of Famous Players chain, did not open, after extensive altera- tions, until August 8. Weather, fair and warm. Estimated takings : "SONG O' MY HEART" (Fox) TIVOLI— (1.600), 6 days, 35c to 65c. Other attrac- tions: Comedy, News special, ("Arrival of the R100"). Gross: $16,000. Rating: 100%. "GOOD INTENTIONS" (Fox) HIPPODROME— (2,600), 6 days. 30c to 65c. Other attractions: Universal news, special, "Arrival of the R-100;" five vaude acts. Gross: $15,000. Rating: 90%. "MAN FROM WYOMING" Paramount) IMPERIAL— (3,500), 6 days, 30c to 60c. Other attractions: Paramount news. Johnny Arthur in "The Paper Hanger," vaudeville unit show. Gross: $15,500. Rating: 90%. Now You Tell One It was so hot in one Midwestern town that all the snow and ice in the Byrd polar film melted during a showing the other day. Joan the Big Draw in L. A.; $23,000 Gross Los Angeles — Key first run houses en- joyed some of the best business of the sum- mer season. Although the row had its low spots, box-office intakes on the whole were well above seasonal par. The top was reached by Joan Crawford's "Our Blushing Brides," which stayed away up in the big money in its second week. The gross here reached $23,000, rating 230%. The follow up for first honors was "Dixi- ana" which chalked up 200% at the Or- pheum on a take of $8,000, very healthy business. A snappy, high-class advertising plug for Pathe's "Holiday," premiered at the Circle, sent receipts at that house soaring to new heights. The gross clicked plenty at $19,- 500, rating 160%. RKO Theatre, showing Columbia's "Hell's Islands," got the biggest gross of many weeks at that house, where the film attracted a 114% rating on a $17,- 500 intake. Jack Oakie drew big at the Paramount, hitting $30,000 for a rating of 120%. The crowd liked him in "Sap from Syracuse." Estimated takings : Los Angeles "HOLIDAY" (Pathe) FOX CARTHAY CIRCLE— (1,650), 1st week, 7 days, twice daily, 75c and $1.50. (Premiere, $5.00 top.) Other attractions: Abe Lyman and band, Movietone news. Grass: $19,500. Rating: 160%. "OUR BLUSHING BRIDES" (M-G-M) FOX CRITERION— (1,652;, 2nd week, 7 days, 35c to 65c. Other attractions: Movietone news, comedy. Gross: $23,000. Rating: 230%. "SONG O* MY HEART" (Fox) LOEWS STATE— (2,418), 7 days, 35c to 65c. Other attractions: Fanchon and Marco "Busy Bee" Idea, comedy, Metrotone and Movietone news. Gross: $20,- 400. Rating: 66%. "SAP FROM SYRACUSE" (Para.) PARAMOUNT— (3,596) 7 days, 35c to 65c. Other attractions: Comedv, Paramount news, Oliver Wal- lace organ concert. Gross: $30,000. Rating: 120%. "SCARLET PAGES" (F. N.) WARNER BROS. DOWNTOWN— (2,400), 2nd week, 7 days, 35c to 65c. Other attractions: Larry Ceballo's stage revue, news, Vitaphone Varieties. Gross: $17,- 000. Rating: 113%. "RAFFLES" (U. A.) UNITED ARTISTS— (2,100), 3rd week, 7 days, 35c to 65c. Other attractions: Comedy, news, Gaylord Carter organ concert. Gross $12,200. Rating: 112%. "HELL'SI ISLAND" (Columbia) RKO— (2,700), 7 days, 35c to 65c. Other attractions: RKO vaudeville, comedy, Pathe news. Gross: $17,- 500. Rating: 114%. "DIXIANA" (RKO) ORPHEUM— (2.750), 3rd week, 7 days, 35c to 65c. Other attractions: Humanette comedy, Pathe news. Gross: $8,000. Rating: 200%. Hollywood "HELL'S ANGELS" (Caddo) GRAUMAN'S CHINESE (2,023), 11th week, 7 days, twice daily, 75c to $1.50. Other attractions: Sid Grauman's prologue, Jean Harlow in personal ap- pearances, news. Gross: $22,000. Rating: 118%. GRAUMAN'S EGYPTIAN— (1,800), 7 days, 35c to 65c. Other attractions: Comedy, news. Gross: $5,700. Rating: 68%. "MATRIMONIAL BED" (Warner) WARNER BROS. HOLLYWOOD— (3,000), 2nd week, 7 days, 35c to 65c. Other attractions: Larry Ceballo's stage revue, Vitaphone Varieties, news. Gross: $18,700. Rating: 133%. "UNHOLY THREE" (M-G-M) PANTAGES HOLLYWOOD— (3,000). 7 days, 40c to 65c. Other attractions: Fanchon and Marco "Wild and Woollv" Idea, comedy, news. Gross: $15,500. Rating: 102%. 38 Motion Picture News August 1 6 , 19 3 0 Adv.? Two bits of advertising appear in current pictures, and the producer cer- tainly gave away footage if they were unpaid. One is a full length shot of the Hotel New Yorker sign in Jack Oakie's "The Sap from Syracuse" (Paramount). The other is a strong plug for Wanamakers, via a newspaper reading slant in "Worldly Goods" (Continental Pictures). Five in Frisco In Mad Scramble For First Place San Francisco — The heat wave witnessed in the East and Middle West did not touch this section of the Pacific Coast. "The Big House" was shown a third week to crowded houses. It played to $26,- 000 and its rating was 105%. The Fox did big business with "Way Out West." Here it played to $27,500 and the rating was 105%. The Orpheum played "Dixiana" a second week to $10,500 and a 106% rating. Estimated takings : "WAY OUT WEST" (M-G-M) FOX— (5,000;, 50c-6Sc-7Sc-$l, 7 days. Other attrac- tions: Laure. and Hardy, ^'Below Zero" ; Walt Rose- tier conducting "Formal Selections," Fanchon & Marco's "Idea in Blue," Fox news. Gross: $27,500. Rating: 105%. "BIG HOUSE" (M-G-M) LOEWS WARFIELD— (2,700), 50c-65c-90c, 3id week. Other attractions: Vagabond Director Travel Talk, Fox and Hearst news, "Fashions." Gross: $26,000. Rating: 105%. "HIT THE DECK" (Radio Picture) CASINO— (2,500), 2Sc-50c, 7 days. Other attractions: Comedy, cartoon, "Sportlight," Fox Movietone news. Gross: $9,200. Rating: 92',. "THREE FACES EAST" (Warners) EMBASSY— (1,400), 50c-65c-90c, 7 days. Other at- tractions: Liborious Hauptman's "Melody Artists," news. Gross: $9,500. Rating: 95%. "RAMPANT AGE" (All Star) DAVIES— (1,150), 35c-50c, 7 days. Other attrac- tions: Double feature, "Rampant Age" and "Dude Wrangler," music. Gross: $6,000. Rating: 90%. "DIXIANA" (Radio Picture) ORPHEUM— (2,270), 25c-35c-50c, 2nd week. Other attractions: Comedy, news, organ. Gross: $10,500. Raring: 106%. "FLIRTING WIDOW" (First National) GOLDEN GATE— (2,500), 30c-40c-50c, 7 days. Other attractions: Music, vaudeville. Gross: $14,000. Rat- ing: 90%. "RAFFLES" (U. A.) CALIFORNIA— (2,500), 35c-50c-65c-90c. Other at- tractions: Zara Agha (oldest man in the world), comedy "Radio Kisses," California orchestra, Para- mount news. Gross: $14,200. Rating: 100' I "DANGEROUS NAN McGREW" (Paramount) ST. FRANCIS— (1,400), 35c-50c-90c attractions: Larie de Pries' band; "Many Moons"; Mack Sennett Chumps"; Paramount news. Gross: 103%. "SAP FROM SYRACUSE" (Paramount) PARAMOUN "I (2,700), 35c-50c-fiEc-$l, 7 days Other attractions: Harry .Gourfain & Synco-Pastors" revue, "Hay -Hay- Hades " ; "Supette's Devilettesr Paramount news. Gross: $14,000. Rating: 105%. days. Other talking novelty, comedy, "The $11,500. Rating: Wholesale Managerial Shakeup in Rochester Rochester, X. Y. — Local managerial changes include: O. E. Solomon, manager of the Piccadilly, downtown Publix, closed for alterations, to the St. James, Asbury Park; Lynn Blackmer, assistant at the War ner Majestic al Hornell, to manager of the ily, Batavia : E. 1 1. Briant of Richmond, \ a., temporarily as residenl manager of Loew's Roche tei here during vacation of David J. Nolan; John I. O'Neill, former manager of the Eastman, has become man- i ameo, 'Dangerous Nan' Socked Hard on Gross of $3,300 Baltimore — Another sizzling week, the thermometer hovering over one hundred and on one day reaching 104 degrees, with only one tiny shower throughout the whole six days. This, of course, making big biz for the refrigerated houses, but, strange to say, not for the Valencia, even though re- frigerated. Loew's Stanley, refrigerated, came along again with a big gross estimated at $22,500 for "Raffles," with Ronald Colman, this rating 129%. Picture was aided by slice of national advertising campaign in all Balti- more newspapers — about 4,200 lines — and other tie-ups. Following this closely as a runner-up was Loew's Century, refrigerated, with $20,500, with Moran and Mack in "Anybody's War," and the Capitol-Loew stage unit, "Cheer Up," with Ted Claire and Evelyn Wilson. This was rated as 98%. "All Quiet on the Western Front" was presented at popular prices at Keith's after it had been held for four weeks at the Auditorium several weeks ago, at $1.50 top admission, and did extremely well despite terrific heat. Gross was figured at $6,400, making it rate 80%. This house has an old- style water-washed cooling plant. "Bride of the Regiment" did not fare so well at Loew's Valencia, even though this house is refrigerated. Here is a spectacu- lar picture done in a lavish manner, all in color, which did not register because the audiences seemed to regard it as much ado about nothing and unconvincing. Estimated gross was $2,900, making it rate 83%. Weather : Clear and extremely hot, slight shower one day. Temperatures ranged around 100 degrees all week and reached a high of 104 on one day. Estimated takings : "ANYBODY'S WAR" (Paramount) LOEW'S CENTURY— (3,221), 25c-60c, 6 days. Other attractions: Metrotome news, "The Rounders" (comedy); scenic, "Cheer Up," a Loew-Capitol stage unit headed by Ted Claire; orchestra, organ. Gross: $20,500. Rating: 98%. "RAFFLES" (United Artists) (Aided by slice of national adv. campaign) LOEW'S STANLEY— (3,654). 2Sc-60c, 6 days. Other attractions: Metrotone news, "Jumping Jazz" (Aesop Fahle cartoon); Pathe Audio Review; "Pups Ts Pups" (Our Gang M-G-M comedy). Gross: $22,500. Rating: 129%. "BRIDE OF THE REGIMENT" (First National) LOEW'-S VALENCIA— (1,500), 25c-*35c, 6 days. Other attractions: Metrotone news, "Kangaroo Steak" (comedv); "Big Hearted" (comedy). Gross: $2,900. Rating : 83 ' , . "LOVE AMONG THE MILLIONAIRES" (Para.) (Shown uptown after one week downtown at Loew's Stanley) LOEW'S PARKWAY (1,092), 15c-3Sc, 6 days. Other attractions: Metrotone news. Pathe Audio Review, la// Rhythm" (cartoon), "Flown Garden" (M-G- \l colortoni revue), Gross: $2,900. Rating: 669! "DANGEROUS NAN McGREW (Paramount) WARNERS' METROPOLITAN (1,500), 15c-50c, 6 starting Saturday, Other attractions: Kino- grams, Universal news, "Gates of Happiness," Vita- phone Variety, "( ryhV for the l arolines" (Spooney Melodies), Gross: $3,300. Rating: 55%. "ALL QUIET ON THE WESTERN FRONT" (U.) KE1 I'll 'S l 1,016), ' i •"> . 6 daj - starting Friday. Other attractions: "i i ITimi Hector" (Radio com- edy I; Pathe news. Gross: $6,400. Rating: 80%. "SHOOTING STRAIGHT" (Radio) Other attractions: F,,\ news, "THe Bi ss's Orders" (P M' ill ' '» I Gross: $5, 00 Rating : - The Retort Grand Walter Winchell, New Yark Mirror columnist, passes on the gag about Dayton Stoddart, one of the "better of the high-class exploiteers," who was holidaying in the mountains. Before exploring the most heavily wooded sec- tors, his guide said: "Are you afraid of rattlesnakes?" "What!" ejaculated Dayton, "after 12 years on Broadway!" 'Recaptured Love' Falls Down When Run Takes $1,500 Minneapolis — A heat wave that kept the thermometer constantly in the 90-degree class hit this town for the entire week. The Minnesota, which has the best cooling sys- tem, again attracted the customers. The house showed "For the Defense," and the Powell-Francis combination had the fans hanging on the ropes. Powell and Kay Francis are the fair-haired children here. The house took an 82% rating to the gross of $30,000. The Orpheum, with "Lawful Larceny," also did well. The house grossed $18,000, or a rating of 80%. The Century showed "All Quiet on the Western Front" for a third week and registered a gross of $9,580, which rated the house 92%. The State showed "Sea Bat" and took it on the chin. The picture drew $14,000, which gave the house 60%. The Lyric, parading "Recap- tured Love," also fell down. The house, despite an attractive front and lots of high- pressure ballyhoo, went into the "red" un- der a 55% rating when it grossed $1,500 on the picture. The Aster, ballyhooing "The Flirting Widow" in every possible way, shot into the high-rating column with 91%. It grossed $2,600. Estimated takings : "LAWFUL LARCENY" (R-K-O) ORPHEUM— (2,300), 35c-50c-75c, 7 days, 3 shows daily. Other attractions: Four-act vaude bill head- lined by Casa and Lehn. Gross: $18,000. Rating: 80%. "ALL QUIET ON THE WESTERN FRONT" (0.) (3rd Week) CENTURY— (1,640), 30c-50c-75c, 7 days, 6 shows daily. Other attractions: None. Gross: $9,580. Rat- ing: 92%. "FOR THE DEFENSE" (Paramount) MINNESOTA— (4,025), 30c-40c-75c. 7 days, 4 shows daily. Other attractions'. "Smart Smarties" (Publix stage show); organ presentation, overture, newsreel. Gross: $30,000. Rating: 82%. "THE SEA BAT" (M-G-M) STATE— (2.300). 25c-35c-60c, 7 days, 4 shows daily. Other attractions: Charlie Chase comedy, Para- mount scenic. Paramount featurette, newsreel. Gross: $14,000. Rating: 60<7r. "RECAPTURED LOVE" (W.B.) LYRIC— (1,238), 15c-25c-30c, 7 days, 6 shows daily. Other attractions: Newsreel. Gross: $1,500. Rating: 55%. "FLIRTING WIDOW" (First National) ASTER— (812), 20c-30c, 7 days, 7 shows dailv. Other attractions: Newsreel. Gross: $2,600. Rating: 91' ,. Warners May Establish Exchange at Des Moines Des Moines — Warners may establish an exchange here. The move would be wel- comed by exhibitors of the state, who now are served oul of Omaha. The proposed Warner branch would be located in the Paramount exchange, being vacated in favor of the company's new building, next dour. August 16, 19 3 0 Motion Picture News 39 Montreal Runs Cash in on the R-100 Arrival Montreal — A combination of circum- stances led to good theatre patronage in Montreal during the week : The arrival of the British Dirigible R-100 at Montreal brought thousands of visitors ; the people had recovered from the Federal election campaign with its speeches, while an array of popular attractions at leading houses proved magnetic despite torrid weather. Montreal's own star, Norma Shearer, in "Love Career," at the Capitol, and Lon Chaney in "The Unholy Three," at the Pal- ace, divided honors. Norma captured $14,- 000 for a 95% rating, while Chaney was good for $13,500 at the Palace at 90%. "Hot Curves," at the Princess, was good for the hot weather blues and made a stand at $9,800 for 90%. "UNHOLY THREE" (M-G-M) PALACE— (2,600), 25c-99, 7 days. Other attrac- tions: Fox Movietone news, cartoon, comedv. Gross: $13,300. Rating: 90%. "LOVE CAREER" (M-G-M) CAPITOL— (2,670), 40c-85c, 7 days. Other attrac- tions: Movietone news; "Le Sexe Fort," French talking comedy ; Joseph Cherniavsky conducting house band; Jackie Rae, stage vocalist. Gross: $14,000. Rating:' 95, . "HOT CURVES" (Tiffany) PRINCESS— (2,272), _'5c-75c, 7 days. Other attrac- tions: "Bowery Bimbos" (sound cartoon), "Voice of Hollywood, Universal news. Gross: $9,800. Rating: 90 9< . "CZAR OF BROADWAY" (Universal) LOEWS— (3,000), 40c-99c, 7 days. Other attrac- tions: Five vaudeville acts, Pathe news. Edmund Sanborn orchestra, cartoon. Gross: $12,500. Rating: 85%. "VENGEANCE" (Columbia) IMPERIAL— (1,650), 40c-85c, 7 days. Other attrac- tions: Six Varieties acts, Paramount news, cartoon comedy. Gross: $7,000. Rating: 80%. "SWEET MAMA" (Universal) STRAND— (750), 25c-44c, 7 days. Other attractions: Columbia feature, "'Call of the West"; Pathe review. Gross: $4,500 Rating: 75%. Quebec Exhibs Organize To Plug Safety Drive Montreal — Theatre owners of Quebec have organized a "Theatre Safety Commit- tee" under the auspices of the Quebec Safety League for the purpose of studying safety principles and equipment and to offer ser- vice regarding safeguarding the public. Maurice West, Montreal, has been elected chairman and George Nicholas Ganetakos. vice-president and general manager of United Amusements, Montreal, is vice- chairman. Arthur Gaboury, Montreal, is secretary. The directors include : Harry S. Dahn, manager of the Capitol, representing Famous Players' Canadian Corp., E. D. Denis, Auditorium, Quebec City, and Albert Beladeau of Drummondville. Safety bul- letins are to be sent out at regular intervals. Clark with Fox Hollywood — Dan Clark, former president of the American Society of Cinematograph- ers, and a contract cameraman with Fox for over ten years, has been assigned to direct features by Winfield Sheehan. Clark's first assignment will be the talker re-make of "Alcatraz," Max Brand story which was produced in silent form with Tom Mix Starred under title of "Just Tony." —N. Y. World (,<. Quiet" at Pop Cleveland Run Hits $31,000 Cleveland — The heat continues to hurt local theatre business in its most vulnerable spot. "All Quiet on the Western Front," playing its first popular priced engagement, and "Our Blushing Brides," made good showings, but business in the other down- town houses were just fair, while in the -uburban houses receipts continued on the down grade. Weather, unbearable and con- sistently hot, with thermometer way up in the 90's all the time. Estimated takings: "RAFFLES" (United Artists, 3d Week) STILLMAN— (1.900). 40c-75c, 7 days. Other attrac- tions: "Hot Dog" (M-G-M); Jazz Rhythm (Colum- bia); "The Wizard's Apprentice" (United Artists); Hearst Metrotone news (M-G-M). Gross: $12,000. Rating: 80%. "OUR BLUSHING BRIDES" (M-G-M) ALLEN— (3.300), 30c-60c, 7 days. Other attractions: "Honolulu Wiles" (Columbia); Hearst Metrotone news (M-G-M). Gross: $20,000. Rating: 110%. "SINS OF THE CHILDREN" (M-G-M) STATE— (3,400), 30c-60c, 7 days. Other attractions: "Not So Quiet" (Universal); "Jaz Mania" (Fischer Film); Paramount news; Loew stage unit. Gross: $17,000. Rating: 8S< . . "ALL QUIET ON THE WESTERN FRONT" (U.) HIPPODROME— (4,500), 35c-75c, 7 days. Other at- tractions: Fox Movietone news. Gross: About $31,000. Rating: 155< | "SWEETHEARTS AND WIVES" (First National) R-K-O PALACE— (3,600), 35c-75c. 7 days. Other attractions: Pathe Review, Pathe news, "Carnival Review" (Pathe). "Plain Dealer" reel. Gross: '$22,500. Rating: 909! "CLANCY IN WALL STREET" (Fischer Film-State Riirhts) I AMEO (1,200), 25c-50c. 7 days. Other attractions: II -a Wild" i \l G-M); Screen Snap Shots (Colum- bia); Hearst Metrotone news (M-G-M). Gross: $4,000. Rating: 809! Free Parking for Patrons Helps Offset Price Cut Toledo — Both Publix houses here have cut prices to offset the summer slump. Free parking space has been instituted by the Vita Temple in a garage hook-up. The gag is that the patrons save money and the the- atre gains good will without setting a price precedent. Portland Fans Storm Shearer In Record Runs Portland, Ore. — Norma Shearer in "Let Us Be Gay" breezed into the United Ar- tists and immediately captured the crowd in large numbers, and still further into the hearts of her feminine admirers, whose word-of-mouth advertising was sufficient to again break house records. This plus splen- did exploitation of Couch and Stewart, tie- ups with drug stores, etc., shot the gross to $16,000, with percentage of 165%. Weather was fair and cooler. Heavv thun- derstorms brought back some customers from beaches and parks. Heavy increase advertising for "Greater Moving Season," splendid cooperation four first run houses. Estimated takings : "LET US BE GAY" (M.G.M.) FOX UNITED ARTISTS— (945), 25c-50c, 7 days and extra midnite performances. Other attractions: "Pirates" (M.G.M. ), Hollywood Varieties, Fox News. Good comedy repartee brought splendid word-mouth advertising. Gross: $16,000. Rating: 165%. "ON YOUR BACK" (Fox) FOX BROADWAY-(l,912), 25c-60c, 7 days. Other attractions: Fanchon & Marco's "Country Club Idea" with Masters & Grayce, comedy team, Ray Samuels and girls, Lenora Cori, with voice and beauty, Don Wi'kins, m.c. with band. Henrui Lebel. novelty or- gan numbers, Fox Movietone news. Gross: $14 000 Rating: 145%. "DIXIANA" (RKO) RKO ORPHEUM-(1,700), 25c-50c, 7 days. Other attractions: Catherine Custer at organ. Gross: $H - 2i0. Rating: 135%. "MANSLAUGHTER" (Para.) PORTLAND PARAMOUNT-(3,085), 25c-50c 7 days. Other attractions: "Hey, Hey Hades," vaude presentation with "Happy" Phil Lampkin and Para- mounteers, Paul Lock's Dancing Sweethearts. Con Maffie at \\ urhtzer. Gross: $12,750. Rating: 125% "THREE FACES EAST" (W. B) HAMRICK'S MUSIC BOX-(l,835), 25c-50c. 7 days. Utner attractions: Vitaphone acts, Fox Movietone news. Gross: $11,675. Rating: 115%. "THE SILENT ENEMY" (Para.) RIALTO-(l,498). 25c-50c, 7 days, extra Sat. nite show. Other attractions: Para, news. Boy Scout tie-ups, broadcast from lobby over Station KXL Gross: $11,350. Rating 110%. Record Price Paid for "Journey's End" Rights Sydney, Australia.— Australian rights for "Journey's End" have brought the record price of $50,000. The previous high was $27,750. A mystery surrounds the actual purchaser or purchasers. One story that has crept into print, and is believed to be correct, is that a local syndicate, headed by one Rothe Raymond, unknown, has put up the cash. It bears this correction, though. Those comprising the syndicate are de- scribed as men without connection with the industry, but there is a strong feeling preva- lent that "Raymond" is in reality one of the amusement leaders here, keeping his name in cover, it is suggested, because he is handling the film independent of his prin- cipal film interests. Whoever has bought the war picture is leaving physical distribution to Union The- atres Feature Exchange, of which Stuart 1*. I >oyle is chairman. Tishkoff-Fogel Expand Rochester— Operating as officers of the newly formed Rochester Arnett Operating Corp.. William Tishkoff and Max Fogel, owners and operators of the Webster here' will reopen the Arnett, neighborhood house,' and install sound and a cooling system.' \\ il'iani Belcher will manage. 40 Motion Picture News August 16 , 19 3 0 Unchanging Hollywood— They tell with great glee the gag that a song-writer pulled on a former stage actor, now in Holly- wood. He came up and shook him by the hand. "It's great," he said, "to meet a New York actor who has made a suc- cess in the movies without changing. You're one guy that's been the same all the way through. You were a heel then, and you're a heel now." — L. A. Herald. Byrd Film Draws At Ottawa; Only Run to Hit Par Ottawa — The theatre business in Ottawa showed decided improvement during the week. The big surprise was the pull of "Byrd at the South Pole" at the Imperial, where it had been booked as half of the program with a double-feature bill, the other half being "Children of Pleasure." This had been done by Manager Tubman because of a doubt that the Byrd picture would draw, but it did and registered 100% with $4,100. Keith's also came back into its own with William Powell in "For the Defense," doing 95% for three days, and 90% with "Wild Company" the last half. "Grumpy," at the Regent, also came through strong, drawing a "Disraeli crowd" for 98%,. It was a sweet week for most ex- hibitors. Weather, fair and warm. Estimated takings : "GRUMPY" (Paramount) REGENT— (1,225), 25c-60c, 6 days. Other attrac- tions: Movietone news, "Goodbye Legs" (comedy), Screen Song "Arrival of R-100," orchestra. Gross: $5,900. Rating: 98%. "FOR THE DEFENSE" (Paramount) B. F. KEITH'S— (2,596), 15c-50c. 3 days. Other attractions: Pathe news, Grantland Rice Sportlight, "Hooked," "I Come First" (comedy). Gross: $4,900. Rating: 95%. "DIVORCEE" (M-G-M) AVALON— (990), 25c-35c, 3 days. Other attractions: Fox Movietone news, Educational comedy. Gross: $1,300. Rating: 95%. "WITH BYRD AT THE SOUTH POLE" (Para.) AND "CHILDREN 0"F PLEASURE" (M-G-M) IMPERIAL— (1,200), 15c-50c, 6 days. Other attrac- tions: Hearst Metrotone news. Gross: $4,100. Rat- ing: 100%. "RICH PEOPLE" (Pathe) CENTRE— (1,200), 15c-50c, 6 days. Other attrac- tions: Chester Conklin in "The Master Sweeper"; Eddie Foy, Jr., and Bessie Love in "Swelled Heads." Gross: $3,200. Rating: 85%. "WILD COMPANY" (Fox) B. F. KEITH'S— (2,596), 15c-50c. 3 days. Other at- tractions: Universal news, "The Rounder" (comedy); Screen Song, "In the Shade of the Old Apple Tree." Gross: $4,300. Rating: 90%. "IN GAY MADRID" (M-G-M) AVALON— (990), 25c-35c, 3 days. Other attractions: Fox Movietone news, Our Gang comedy. Gross* $1,100. Rating: 85%. Fay to Reopen Burned Rochester House in Fall Rochester, N. Y. — Closed for nearly six months after fire of undetermined origin caused damage of upwards of $40,000, Fay's downtown 1,200-seat house, will reopen early in tin- fall. Edward Fay of Providence, who leases flic house from Chester Fenyvessy, will again operate. Arch McCallum will man- age. Fay had exclusive rights to Warner films before the lire, 1ml they since have been acquired by I. new'-. Rochester. Joan Crawford's $18,750 Wins Top Spot in K. C. Runs Kansas City — Loew's Midland did the shouting this week with 150%, or $18,750 on M-G-M's "Our Blushing- Brides." The Mainstreet did 103% with First National's "Dawn Patrol," which grossed $19,500, enhanced by a good stage show. Universal's "All Quiet on the Western Front," playing Kansas City for the first time at pop prices, brought business at the Newman up to 120%, or $11,400. The Uptown, playing First National's "In the Next Room," reported 110%, or $6,500. The Royal, with "Queen High" (Para- mount), knocked off 105%, which means about $5,000. At the Pantages, the only bad one in town, Fox's "Women Everywhere," grossed $7,125, only 75%. Estimated takings: "OUR BLUSHING BRIDES" (M-G-M) MIDLAND— (4,000), 25c-40c, 7 days. Other attrac- tions: Charlie Chase comedy, "Whispering Whoopie"; Metrotone news. Gross: $18,750. Rating: 150%. "DAWN PATROL" (F. N.) MAINSTREET— (3,067), 35c-60c, 7 days. Other at- tractions: Pathe news, four acts vaudeville headlin- ing Ledova, dancer, and Art Landry and orchestra. Gross: $19,500. Rating: 130%. "ALL QUIET ON THE WESTERN FRONT" (U.) NEWMAN— (2,000), 25c-60c, 7 days. Other attrac- tions: Paramount news, Krazy Kat. Gross: $11,400. Rating: 120%. "QUEEN HIGH" (Paramount) ROYAL— (900), 25c-50c, 7 days. Other attractions: Paramount news, talkartoon, "Swing You Sinners"; novelty, "Hearts and Hoofs." Gross: $5,000. Rating: 105%. "IN THE NEXT ROOM" (F. N.) UPTOWN— (2,200), 25c-50c, 7 days. Other attrac- Benny Rubin in "The General," Mickey ' .,500. Rat- tions: Mouse cartoon, Universal news. Gross: ing: 110%. "WOMEN EVERYWHERE" (Fox) PANTAGES— (2,160), 25c-50c, 7 days. Other at- tractions: Pathe news, Felix the Kat. Gross: $7,125. Rating: 75%. All Providence Off; "Raffles" $19,200, Tops Providence — Local flicker houses again took it on the chin because of hot weather. Loew's State, with "Raffles," was the only main-stem house that came through with a 100% rating. Ronald Colman garnered slightly over $19,000 for this house. "Western Front," in its second week at the R-K-O Albee, slid to $10,500, and was pulled out for "Holiday." The Universal feature did $20,000 in its first week, sensa- tional business for the Albee. Other huoses in most cases slid below average mark. Estimated takings : "RAFFLES" (U-A) LOEW'S STATE— (3,500), 15c-50c, 7 days. Other attractions: Charley Chase comedy, "Fast Work"; "Krazy Cat," Hearst Metrotone news, "Screen Snap- shots." Gross: $19,200. Rating: 100%. "HELL'S ISLAND" (Columbia) MA.1KSTIC I.'.JIHU. 15c- 50c. 7 .lays. Other attrac- tions: "I so Ankles," Paramount news. Gross: $10,000. Rating "II', . "WESTERN FRONT" (Universal) R-K-O ALBEE i.'.SOQ). 15c-50c. 7 days. Other at- tractions: Pathe news, W. C. Fields in "Golf Spc- cialist." Gross: $10,500. Rating: 85%. "MAN FROM WYOMING" (Paramount) PARAMOUNT— (2,200), 15c-50c. 7 days. Other at- tractions: "Neighborly Neighbors," "Fit to Be Tied," "Sacred Fires," Paramount news. Gross: $10,500. Rating: 85$ . "CAPTAIN OF THE GUARD" (Universal" R-K-O VICTORY— (1,600), 15c-50c, 7 days. Other attractions: "Across the World," Pathe news. Gross: $6,700. Rating: Radio Gags Overheard on Radio Pictures' "Half Shot at Sunrise" set, with Bert Wheeler and Robert Woolsey fea- tured : Diner: "I'll have a young chicken. It must be very young. In fact, ex- tremely young!" Waiter: Maybe we'd better bring you an egg." And in the same comedy: Diner: "I can't eat this duck! Send for the manager!" Waiter: "It's no use. He won't eat it either." Des Moines Runs Kicked Plenty by Tom Thumb Golf Des Moines — Warm weather worked hand in hand with the outdoor golf links. They had plenty effect on the theatre busi- ness. Exchange men estimate that theatres are losing about $3,000 a week to the out- door sport. "Sap from Syracuse," however, showed no great loss since it scored 150%, high for the week at local houses. "Romance," with Garbo, most charming, and a fur fashion parade which showed $100,000 worth of the latest in fur coats, drew 125%. R-K-O's picture at the Orpheum, "Off to Peoria," won above average with 110%, while other pictures scored about average. Estimated takings : "SAP FROM SYRACUSE" (Paramount) PARAMOUNT— (1,700), 25c-35c-60c, 3 days. Other attractions: Paramount news, 4 acts of vaude. Bob Hamilton organ number. Gross: $6,240. Rating: 150%. "ROMANCE" (M-G-M) PARAMOUNT— (1,700), 25c-35c-60c, 3 days. Other attractions: Paramount news, Paramount short, Ed- die Cantor, "Cockeyed News," Bob Hamilton organ number, Al Morey stage band with "Iceland Frolics." Gross: $5,600. Ratine: 125%. "INSIDE THE LINES" (R-K-O) ORPHEUM— (2,000), 25c-50c, 4 days. Other attrac- tions: R-K-O vaude, Pathe news, Pathe comedy ("Birthday Suit"). Gross: $4,500. Rating: 1007c. "OFF TO PEORIA" (R-K-O) ORPHEUM— (2,000). 25c-50c, 3 days. Other attrac- tions: R-K-O vaude, Pathe news. Gross: $3,980. Rating: 110%. (GOLDEN DAWN" (Warners) STRAND— (1,100), 20c-30c. 4 days. Other attrac- tions: Paramount news, Columbia cartoon ("Fiddling Round"); M-G-M comedy ("Bear Shooters"). Gross: $2,500. Rating: 100%. "SEA BAT" (M-G-M) STRAND— (1,100). 20c-30c, 3 days. Other attrac- tions: Paramount news. M-G-M comedy ("The King"), Paramount act ("Meet Mr. Meek"). Gross: $1,700. Rating: 95%. Sues for Theatre Title Elkhart, Ind— Suit to clear title of the Orpheum theatre property owned by George Doll has been filed in Superior Court at South Bend. The suit is brought by George Doll and is against the Elkhart Orpheum Co., which was organized in 1913 by Charles Allardt and Albert Chambers and which issued bonds and constructed the theatre building on the property owned by Doll. According to the complaint, the ( )rpheum company was to lease the ground from Doll with the provision that if the lease was forfeited, the building should be- on ne the property of Doll. It is averred the company abandoned the property in 1918 and since that time, in practice, the building has been occupied by Doll. How- ever, this ownership is not shown by title and Doll is suing for a judgment to show forfeiture of the lease. Aug ust 16, 19 3 0 Motion Picture News 41 Warner Jubilee Program Boosts Phila. Receipts Philadelphia — With the help of Davey Lee, the Warner "Silver Jubilee" period got off to a whale of a start at the Mastbauni last week. With the popular juvenile star in a personal appearance to back up Wil- liam Powell's "For the Defense," and with Creatore, band leader in the pit and Charlie Kaley as new master-of-ceremonies, the house grossed $46,000 the highest peak since the winter season's top. Figures give the house a percentage rating of 115%. Business on the whole held up to par all through town, probably stimulated by the campaign the Warners are putting on for their jubilee. Since the Warner- Stanley interests control six of the seven first run houses now open it's a case of "as go War- ners so goes business." "Big House" landed $10,000 for its third week at the Stanton, giving it plenty of encouragement for a fourth and possibly a fifth week. This film has brought the best grosses to the Stanton in months. Estimated takings : Other "FOR THE DEFENSE" (Paramount) MASTBAUM— (4,800), 6 days, 35-50-75c. attractions: Davey Lee in person, Creatore in or- chestra pit, Charles Kaley as new master-of-cere- monies, stage show, "Spqrtland." featuring Stan Cavanaugh, George Beatty, Olive Faye, Sis and Buddy Roberts. Gross: $46,000. Rating: 115%. "HELL'S ISLAND" (Columbia) FOX— (3,000), 6 days, 40-50-75c. Other attractions: Fanchon and Marco stage show, "Coral Idea," featuring Maurice and Vincent, the "Royal Samo- ans," Eddie Hanley, Petite Marie, Oscar Taylor; Movietone news. Gross: $25,000. Rating: 95%. "RAFFLES" (United Artists) BOYD— (2,400), 2 days, 35-50-75c, "Raffles" grossed $8,000, good opening, while last four days of "Dawn Patrol" (First National) brought $10,000. Rating for entire week, 100% Other attractions: M-G-M news, Fitzpatrick Travelogue, Vitaphone comedy. "BIG HOUSE" (M-G-M) STANTON— (1,500), 6 days, 25c to 65c. Other at- tractions: Paramount news, Vitaphqne comedy. Gross: $10,000 (third week). Rating: 100%. "MATRIMONIAL BED" (Warner) EARLE— (2,000), 6 days, 25c to 65c. . Other attrac- tions: Universal news, stage show, "Frosty Frolic" with Jay Mills, Clifford and Marian. Peppino and Carthe and the Crystal Trio. Gross: $18,000. Rating: 100%. "HOLIDAY" (Pathe) STANLEY— (3,700). 6 days, 35-50-75c. Other at- tractions: Paramount news, Vitaphone comedy, "Hello Television." Gross: $17,000 (second week). Rating: 95%. "NOTORIOUS AFFAIR" (First National) KARLTON— (1,000), 6 days, 45c to 50c. Other at- tractions: M.G.M. news, Mickey Mouse cartoon, color novelty, ("Wedding of Jack and Jill"); "Our Gang" comedy. Gross: $5,000. Rating: 100%. Remaking "Sally, Irene, Mary" Hollywood — A talker remake of "Sally, Irene and Mary" is being planned by M-G-M. This picture was made in 1925 in silent form by Edmund Goulding. De- cision for making of this musical is said to be a result of the enthusiastic reception of "Whoopee" following the preview here. Producers figure that musicals will go over okay if they are good enough, figuring that "Whoopee" will do big business for this reason. No assignments for the picture have been made as yet. U. A. Set at Montreal Montreal — The Princess will be the United Artists' first run house for the com- ing season, a contract having been signed for the booking of the whole United Artists' schedule of releases. His Only Chance Hollywood — Robert Montgomery, upon learning that he was to appear in "Dark Star" with those two cham- pion picture stealers, Marie Dressier and Wallace Beery, told the gang 'that's okeh with me if they only let me play it in shorts, so people will know me in the film." Big Spurt Sends Boston Takes to Summer Records Boston — Every first run in Boston played way above par all week in the , hottest weather of the season, with every theatre doing well above mid-year business for one of the best weeks, as a whole, since the storms of February. Two theatres rated 120%, Keith Me- morial playing "Little Accident" which had a successful run as a stage show in Boston last winter, and the Olympia playing "Dawn Patrol." The latter was a day and date booking at both Olympia and Uptown theatres of the Publix circuit and did $13,- 500 at the Uptown for 115%, a total for the week at the two houses of $31,500. "Holiday" went across for $15,500 at the Publix Scollay Square while Metropolitan, Keith-Albee and Loew's State rated 110%. Some of the smaller downtown theatres are closed for the August vacation season and the other houses have apparently been getting the business distributed among them. General run of films for the week was like- wise above the customary week's run. Weather was plenty hot. Estimated takings : "SAP FROM SYRACUSE" (Paramount) METROPOLITAN— (4,350), 7 days, 25c to 60c. Other attractions: Stage presentation, ("Ole Vir- ginnv Cotton Pickers,"); comedy, Paramount news. Gross: $.54,000. Rating: 110%. "SWETHEARTS AND WIVES" (1st National) KEITH-ALBEE— (2,500). 7 days, 25c to 60c. Other attractions: Vaudeville, RKOlians, Sportlight, Pathe news. Gross: $20,000. Rating: 110%. "LITTLE ACCIDENT" (Universal) KEITH MEMORIAL— (2,800), 7 days. 30c to 65c. Other attractions: Comedy, Sportlight, Pathe news. G:css: $27,000. Rating: 120%. "RAFFLES" (United Artists) LOEW'S STATE— (3,700), 7 days, 30c to 50c. Other attractions: Comedy. Hearst Metrotone news. Gross: $22,000. Rating: 110%. "ROMANCE" (M-G-M) LOEW'S ORPHEUM- (3.100), 7 days, 25c to 50c. Other atti actions: Vaudeville, comedy, Hearst news. Gross: $21,000. Rating: 105%. "DAWN PATROL" (1st National) (Playing day and date with Uptown) OLYMPIA— (2,500), 7 days, 25c to 50c. Other at- tractions: Comedy, cartoon, Paramount news. Gross: $18,000. Rating: 120%. "DAWN PATROL" (1st National) (Playing day and date with Olympia) UPTOWN (2.000), 7 days, 25c to 60c. Other at- tractions: Cartoon, Paramount news, comedy. Gross: $13,500. Rating: 115%. "HOLIDAY" (Pathe) SCOLLAY SQUARE— (1,800), 7 days, 25c to 50c. Other attractions: Vaudeville, comedy, Paramount news. Gross: $15,500. Rating: 115%. First Two of Football Shorts Are Completed Terry Ramsaye has completed production of two of the series of six football shorts directed by Clyde Elliott, with Knute Rockne, Notre Dame coach, co-operating. The series is being made by arrangement with Christv Walsh. New Okla. House Cops 15 Grand From 1st Runs Oklahoma City — Winding its way along a path made by unusual exploitation, "Dawn Patrol" grabbed $15,000 at a rating of 155% at the new Midwest this week, and will be shown for 14 days. This high mark cli- maxed the opening of the new $1,000,000 Warner Brothers Midwest theatre, which enjoyed unusual high-grade exploitation, in which a number of the leading flyers of this section participated, and a large number of unusual stunts pulled off by General Man- ager Leo J. Hill, who has just assumed charge of the house, Warners' pride of the Southwest. The daily newspapers and critics all pro- nounced "Dawn Patrol" the finest picture ever screened in Oklahoma City, and with- out a single woman appearing in any of the scenes. "Unholy Three," with Lon Chaney, an M-G-M production, was the next best bet and plaved at the Criterion to the tune of $9,000 and a 125%. "Let Us Be Gay," also a M-G-M production, with Norma Shearer and Marie Dressier, shook the bushes and gladdened the hearts of the Capitol to the tune of $7,000 with a rating of 115%. Other theatres all did normal business, and might have done more, except for un- usual competition and hot weather ranging from 101 to 104 daily. Estimates are : "DAWN PATROL" (First National) MIDWEST— (1,500), 25c-60c, first 7 days. Other at- tractions: Vitaphone news, Vitaphone acts, extra midnight Saturday show. Gross: $15,000. Rating: 155%. "UNHOLY THREE" (M-G-M) CRITERION— (2,000), 25c, 50c, 7 days, extra mid- night Saturday show. Other attractions: Paramount news, "Jazz Preferred" (Paramount); on the stage, "The Belveders, a singing quartette. Gross: $9,000. Rating: 125' , . "LET US BE GAY" (M-G-M) CAPITOL— (1,200), 25c-50c, 7 days. Other attrac- tions: Movietone news, Eddie Cantor in "Cockeved News." Gross: $6,000. Rating: 110%. "SWEETHEARTS AND WIVES" (F. N.) LIBERTY- (1,800), 25c-50c, 7 days. Other attrac- tions: "Swell People," Movietone news. Gross: $4,500. Rating: 95%. "SHOOTING STRAIGHT" (R-K-O) EMPRESS— (1,200), 25c-50c, 7 days. Other attrac- tions: Mickey Mouse in "Merry Men," Universal news. Gross: $4,000. Rating: 90%. "RICH PEOPLE" (Pathe) ORPHEUM— (1,500), 25c-50c, 4 days. Other attrac- tions: Kinogram news, R-K-O vaudeville. Gross: $3,200. Rating 95%. "PARADISE ISLAND" (Tiffany) ORPHEUM— (1,500). 25c-50c, 3 days. Other attrac- tions: Kinogram news, Fanchon & Marco's "Over- tures Idea." Gross: $3,000. Rating: 90%. Employ Piano Tuners Hollywood — Piano tuning departments are the latest to be added to the various studio staffs. Every studio has purchased or rented so many instruments since the introduction of sound pictures, that economy dictated that a regular staff of tuners be employed rather than bringing them in from the outside for individual jobs. Bessie Love Cast Hollywood — Bessie Love will play the feminine lead in "See America Thirst," a comedy which has Harry Langdon and Slim Summerville in featured spots. Uni- versal is making the talker and William J. Craft is directing. 42 Motion Picture News August 16 , 19 3 0 Before the "Mike" In N. Y. Studios Sound in U. K. Not Proving Big Draw Gov't Says High and Low On Music Row AFTER making a few exterior retakes on Nancy Carroll's latest Paramount produc- ticm. "Laughter," H. D'Abbadie D'Arrast, who wrote and directed the picture, will pack up and mal de mer to his beloved Basque country Ik mie. He intends to return in two months. * * * Frank Morgan is in great demand these days. First he did his stuff in "Dangerous Nan Mc- Grew," then "Queen High," became Nancy Carroll's husband in "Laughter" and hardly had he finished his role in tliat than he found that he was expected on the "Best People" set. And "Topaz" soon to reopen. Oh well, as Morgan sea, "There's no rest for the wicked." Rube Welch, now with the Paramount short subject department, is the writer of all the shorts, including the Clark & McCullough stories, which were made in the East by RKO. Not only does Rube write 'em, but how he can tell 'em ! Jlclene Turner, film cutter at Paramount, celebrated the finishing of "Sap from Syracuse" by buying a new Buick coupe. She says, "those taxi drivers' got nothing on me when it comes to making time." So we ups and sez, "Yeh, better watch out or you'll be doing time 'stead o' making it." If one were to pass by the Rhinebeck estate of Ray and Arthur Cozine, of a week-end, one could see the filming of a picture in which the principal characters are John Doran, his brother Dan and Lou Priestly, superintendent of construction at the Paramount New York studio. Arthur Cozine is the director of these epics. * * * On our way to see Monte Brice, now vice- president of Famous Artists of the Air, zvith luxurious offices on Fifth Avenue, when lo and behold, there is the ivorst traffic jam we've ever seen. Of course this sleuth's na- tural curiosity was aroused and had to be satisfied. It was Carroll Dunniug's set for the "traffic tie-up" scene in the RKO production starring Amos n' Andy. With seven cameras at various vantage points. Dunning didn't miss a trick. * * * Joe Seiden, who filmed the Chocolate-Berg fight last week, was beseiged with calls all day from fight fans who asked if he needed any assistant cameramen, prop boys, monitor men etc. So that's why the fourth floor at 729 Seventh Ave. looked like Fleywood Broun's bread line. * * * Old Sol zi'as playing hide and seek with the boys over in Warner's eastern Vitaphone studio who were trying to shoot some exteriors on "The Thirteenth Prisoner," starring Willie Hoiuard. The dozen "timers" were manacled, the black maria was in readiness, the reflect- ers were set up in the sun, cameras were ready, Willie luid thrown away his cigarette and Director Arthur Hurley was just about to give the signal to start when Sol did the dis- bearing act behind a cloud. After a delay of about a half hour, the sun gave them a break. * * * Stanley Rauh wrote this story, which shows the trials and tribulations of a man who tries to serve his time in jail and finds that the gates of prison are closed to him. Somehow he couldn'1 convince the guards that he was a criminal. THE STUDIO SLEUTH Exhibitors throughout England are not benefiting by sound, and the slight increase which the new vogue brought to box-office receipts is already on the wane. This is dis- closed in a bulletin from the British consul general at New York, who states that condi- tions in the industry in Great Britain "con- tinue to be unsettled and the future trend of business is by no means clear." Nearly 2,000 houses are wired, it is stated, and the "audiences are not flocking to see talking pictures in the numbers common when the novelty of the talking film was at it height. The decline in attendance is at- tributed in some quarters to the finer weath- er and the attractions of outdoor life at this period of the year, but it is generally ad- mitted that a time is approaching when talk- ing pictures will draw no larger audiences than do silent films. This might not affect the exhibitor were he not in most cases still in the position of having to pay installments for expensive talking film equipment, and to show talking films on less advantageous terms financially than in the days of silents. As a result, theatre owners on the whole are not doing too well, and this is affecting the industry generally." Ties the Can on U. S. Films "There seems litle doubt that there is a reaction in many territories against the average American film as the dialect, wheth- er in speech or song, and whether under- stood or not by the hearers, seems to be proving unduly harsh for non-American audiences. There is undoubtedly a tendency towards making talking pictures with speech with an English rather than an American accent, and it is hoped that this tendency may lead ultimately to increased production in the United Kingdom. It is quite clear, at any rate, that foreign audiences will ulti- mately demand talking films in languages which they can understand, and it seems likely that Hollywood will not prove so sat- isfactory a centre for producing multi- lingual films as either London or some Con- tinental centre. The United Kingdom is taking a leading part in the making of talk- ing films in languages other than English," states the report. Buy Back Theatre South Bend, Ind. — Old stockholders of the Theatre Corp. of South Bend have pur- chased the property of the Palace here at a receivership sale, bidding $450,000 for the property. The property was sold by a trustee in bankruptcy. The organized bond- holders hold about $872,000 of the $875,000 in bonds outstanding on the property and will offer the other bondholders an oppor- tunity to participate in the new corporation. Collyer in "Extravagance*' Hollywood — The leading feminine role in "Extravagance" has been awarded to June Collyer according to an announcement made by Phil Goidstone of Tiffany. Phil Rosen will direct the piece which is an original by A. P. Younger. FOLLOWING in the footsteps of several other music publishers affiliated with pro- ducers, who have already started to publish popular songs, Red Star Music Co., a Fox sub- sidiary, has augmented its catalogue of picture songs with several "pop" tunes. The numbers are "Say It in a Nutshell," by Jimmy Hanley and Joe McCarthy ; "I'll Find My Way to You Wherever You Are," bv Grace Henrv and Morris Hamilton; "The Hill-Billy Bride," a type of song which seems to click these days, written by J. Keirn Brennan and Maury Ru- bens, and "Shady Palms," composed by Murray Mencher and Charlie Tobias. * * * // may be the effect of the heat that we've been enjoying??? these past few weeks, but. whatever is responsible for prompting its, we are going to give vent to the urge, throw cau- tion to the forewnnds, and write the folloiving quip: "Leave a Little Smile" "When Love Comes in the Moonlight" and you'll be on the "Highway to Heaven." * * * Despite the fact that "Watson and his fa- mous needle" may not be at hand for the ex- planation of the cryptic sentence, one should possess enough power of perception to deduct that the sentence merely is an amalgamation of three song titles. Now we'll explain. The aforementioned songs are the latest addition to the DeSylva, Brown & Henderson cata- logue, written by Joe Burke and Al Dubin for the Warner production, "Oh, Sailor, Behave." We're as glad as you are that this suspense is all over, all over now. * * * Margaret Brcen, who played opposite Buddy Rogers in his recently-completed picture, "Heads Up," has her photograph gracing the latest edition of the song, "Be Careful With Those Eyes," written by Harry Woods and published by Gene Austin, Inc. M'arty Bloom insists that this tunc zcill lead the best sellers in another fortnight. * # * Although "Dancing With Tears in My Eyes," a Witmark publication is now occupying "top hole" among the best sellers, "You Brought a New Kind of Love to Me," written by Sammy Fain, Irving Kahal and Pierre Nor- man for "the Paramount production, "The Big Pond," is beginning to assume a threatening at- titude and bids fair to displace "Tears." Fa- mous Music Co. is the publisher of "New Kind of Love." * * * Went by Saporta's song shop on the Main Stem, intending to find shelter from Old Sol. albeit stopping to hear "I'enetia," written by Harry D. Kerr and J. S. Zamecnik, writers of the famous "Neapolitan Nights." Looks like Sam Fox, the publisher, should be in a position to ply the well-known rake among the shekels. * * * With the acquisition by Radio Music Corp. of Davis. Coots & Engel, things look pretty bright for "I Still Get a Thrill," "In My Heart It's You," "Everything's O. K. with Me" and "Good Evenin'," the four songs that have just been added to the Davis, Coots & Engel list. * * * Bibo-Lang are getting ready for some real action on "Too Good to Be true" and "True Love." both written bx Jesse Greer and Ray Klages for the Chesterfield vehicle. "The Jazz Cinderella." Charlie Lang is all lict up over the possibilities of "Gee. But I'm Lonesome Tonight " a sob ballad written bv Mickey Guy. PINCUS. August 16 , 19 30 Motion Picture News 43 !THE! Projectionists' Round Table Various Fortius of Voltage and Current — One can very readily appreciate that if any one form of voltage is induced across two points of a conductor or a circuit, the current which shall flow through that conductor or circuit will have the same form as the voltage. This does not necessarily mean that any change in voltage will be accompanied by a simultaneous change in current, but it does mean that if the voltage is spoken of as D.C., the current in that circuit will likewise be D.C. The voltage available from a battery is steady and constant at one value and when rep- resented appears somewhat like in Figure 38, and if that voltage is connected across a resist- ance as in Figure 38A, the current will also be a straight line of a value governed by the re- sistance of the circuit. However, all D.C. volt- ages are not necessarily constant. Another form of D.C. voltage is possible. This is known as pulsating D.C, the first term affording an MAXIMUM VOLTAGE CURVE DC Current CURVE DC time — > FIQ.36 idea of the fact that the voltage is not steady and constant and the second part of the com- plete term denoting that the direction of the flow is always the same, the variation being solely in the magnitude of the voltage. This is shown in Figure 39. If such a source of volt- age were connected to a resistance as in Figure 38A, the current in the circuit would vary somewhat in the fashion shown by curve B in Figure 39, the magnetitude of current again being determined by the voltage and the resist- ance in the circuit. Pulsating D.C. is seldom found in conven- tional circuits, although one part of a sound system the eliminator employed to provide D.C. operating voltages to the amplifier tubes in- volves pulsating D.C. in one part of the com- plete circuit. This form of voltage and current is then smoothed output, a subject which will receive further attention when we reach the subject of eliminators. The general expression D.C. sometimes mentioned as continuous is understood to mean a steady and unvarying current always flowing in one direction, and all further reference to D.C. shall signify the aforementioned. Operating Potentials in Sound Systems It is true that D.C. voltages are employed as the major operating potentials in all sound systems, but it is likewise true that another form of potentian plays a tremendously import- ant role. This form of potential is known as A.C., the two letters designating alternating current and as such alternating potential. The significance of the word alternating is to dis- tinguish the direction of the current flow from that existing when the current and the voltage are designated as direct. The application of the term alternating signifies that the direction of the current flow alternates, first in one di- My John F. Rider, -\ FIG. 38A rection and then in another. The two letters A.C. are in common use to designate potential and current which alternate their direction of flow and action. Of course, references to alter- nating current signifies that alternating* voltage usually referred to as A.C. voltage is also present in that circuit and reference to A.C. voltage signifies that A.C. current is also pres- ent in that circuit. One is apt to consider the expression A.C. current as somewhat peculiar because when not abbreviated it really is alter- nating current current, but common usage of the abbreviation has resulted in its general ac- ceptance. A.C, as we stated, plays a paramount role in sound systems. First and foremost is the fact that the electrical equivalents of the sound passed through the amplifier and that recorded upon the film or disc are of A.C. character. Hence, in order to comprehend the action of these sounds when converted into electrical form and when passing through the parts of a sound system it is necessary to study the prin- ciples underlying the generation and action of alternating currents. Supplementary to the above, A.C. power mains furnish the original source of the oper- ated potentials, the D.C. being secured by a process of rectification of the A.C. currents, an action which shall constitute a large portion of material contained in this course. Advantages of A.C. The use of A.C, or rather A.C, affords very definite advantages not available with D.C. forms of potential. This is manifest by the wholesale use of A.C. for power and lighting the world over. One of its major advantages is more economical transmission, another of equal importance is its greater versatility and a third is the economical production of generating equipment. All of this is possible because of the character of A.C Representation of A.C — The general repre- sentation of A.C. voltage or current differs from continuous D.C. or pulsating D.C and an idea of the form may be cleaned from the illustration shown in Figure 40. Here we find a symmetric wavy Hue extending both sides of a zero, line indicating that the voltage or cur- rent is at anv one value for but an instant and that it continually vanes between zero and a maximum, this variation being at a definite rate with respect to time. The zero line is the point of zero potential and the curve above the zero line represents current flow or voltage in one direction and the curve below the zero line represents current flow or voltage in the op- posite direction. Why this condition exists shall be shown soon, although an idea can be gleaned from the loop located in a parallel magnetic field as illustrated in Figure 36, illustrated in lesson 11. The reason for the shape of the curves becomes evident when one considers the generation of the voltage which, in turn, causes the flow of current through the external circuit. An ex- amination of the A.C. voltage curve shows that a maximum is reached during each reversal of direction. The plus and minus signs, above and below the zero line respectively are arbitrarily employed to differentiate between the two di- rections of flow. The plus sign signifies current or voltage above the zero line and the minus MAX/MUM MAXIMUM FIG, 4o sign signifies current and voltage below the zero line. One of the laws of electricity states : That if a coil of zirire is revolved at a con- stant rate in a parallel magnetic field of uniform intensity, a sine zvaz>e of alternating voltage zsAll be generated in the loop. Current Flows We are by this time familiar with what is meant by a loop or coil of wire and also by the uniform and parallel magnetic field between two poles of a magnet, be it a permanent mag- net or an electromagnet. Let us now consider the generation of this wave of voltage. Some of these facts have already been mentioned in connection with the generation of D.C, but we deem it of sufficient importance to neglect the statement made in the chapter devoted to the D.C. generator and repeat the direction and action of the voltage and current in such a loop located and moving as stated. Repetition of the basic reason for the current flow is unnecessary. Our primary interest is the direction of the current flow with respect to time and the magnitude of the wave. The device which generates in A.C. emf is known, in order to distinguish between it and the D.C. generator, as an alternator. Let us imagine a loop of wire abed located between the pole pieces of a magnet and so arranged that an ex- ternal circuit may be connected to an open portion in the be side of the loop as shown in Figure 41. Contact to the ab and the ed sides of the loops is made by means of two slit) rings SRI and SR2. These are so arranged that no matter what the position of the loop sides ab and cd, SR\ always makes contact with the ab side and slip rin* SR2 always makes contact with the side cd. Two brushes 51 and B2 are in contact with their respective slip rings SRI anc? (Continued on page 44) 44 Motion Picture News August 16 , 193 0 ■THE" Projectionists' Round Table ; By John F. Rider - (Continued from page 43) SR2, so that no matter what the position of the coil sides, the connections to the circuit re- main unchanged. If you recall this arrangement is different than that employed in the D.C. generator where the circuit is alternately connected to the coil sides. Hence commutation is not used in an alternator. Instead slip rings or collector rings, as they are frequently referred to are employed. The coil is assumed to be located within the uniform parallel magnetic field between the N and the S poles of the magnet. This coil is mechanically revolved around its horizontal axis in a counter clockwise direction. The dotted arrows show the direction of the flux btween the pole pieces. The external circuit consist of a resistance R and the arrows asso- ciated wth the external circuit indicate the direction of current flow during the time that the coil is revolving in the field. As the ab side of the coil moves down past the N pole, current flows out of the ab side through the slip ring SRI, through the brush 61 into the external circuit as shown bv the -nn-vwwu FIG. 4 I single arrow ; follows through the resistance, into brush 52, through slip ring SR2 and into the coil side cd through the end c. When the coil side is at the midpoint of the N pole, in its down motion the emf induced and the cur- rent are maximum in the external circuit. As it passes from the midpoint of the N pole the number of flux lines cut by the moving coil are reduced and the voltage induced decreases with its corresponding effect upon the current in the circuit. The SR\ and the B\ contacts, however, remain as before and the direction of current flow likewise remains as before, but the voltage is decreasing. When the coil side ab is moving dozvn the coil side cd is moving up and at a certain point the coil side ab is at the bottom of its motion and the coil side cd is at the top of its motion. In other words, the coil sides ad and what would normally be cd are perpendicular to the horizontal axis of the loop. The relative positions of the coil sides are shown in Figure 41A. Reference to the coil sides ab and cd being in the midpoint of the pole pieces TV and S is shown by the dotted circles and reference to the position of the coil sides ad and be being perpendicular to the hori- zontal axis shows the position of the coil sides ab and cd with respect to the pole pieces, by means of the solid circles. \t this point the voltage induced is zero with its corresponding effeel upon the current through the resistance A'. As the coil side cd moves to tin position previously occupied by ab and the coil side ab moves to the position pre- viously occupied by cd, the voltage induced is increasing but in such direction that the cur- rent leaves the coil at the c point, passes through SRZ into the external circuit via 52 and flows through the resistance R in the di- rection indicated by the double line arrow, flows through the resistance R, follows through 51 to SRI and then enters the coil at the point b. Thus is evident a complete reversal of current and voltage. Production of Sine Wave of Voltage Suppose that we attempt to consider the actual relation between the magnitude or volt- age induced, the relation between the coil sides MOTION N CD o 'AB; 'CD' Hi _• * fc ^' o AB FIG. 41 A and the formation of the wave form as shown in Figure 40. Picture two pole ends N and 6" in Figure 41 as represented in Figure 42. The two coils sides are shown as solid circles ab and cd. The black dot midway between the two coil sides is assumed to be the axis ; the coil sides revolving in a counter clockwise manner. The position of the coil sides is now such that the voltage induced is zero, since they are par- allel to the flux sides. We represent this state of zero voltage by marking off a point upon the zero line. The coil when revolving described an arc of 360 degrees, that is, the sides ab and cd complete a whole revolution. During this revolution they naturally pass through arcs of varied de- gree, just as in Figure 41 A, the side ab shown in a solid circle has moved 90 degrees from the position indicated by the dotted line circle. The same is true in the case of the side cd moving from the position indicated by the dotted lines to that indicated by the solid line. We can, therefore, mark off on the zero line adja- cent, a number of divisions representative of the angular motion of one of the coil sides and follow the current flow and amplitude. Sup- pose that we consider the side cd and mark off each 45 degrees of motion on the part of this side. That means eight divisions of 45 degrees each. Thus, if the coil side cd moves 45 degrees to the new position e it has com- pleted an arc of 45 degrees and we can say that the point e on the zero line represents an angular displacement of 45 degrees. Starting from the position XOX1, starting within a certain period of time, the coil side cd has completed the angle fOX1. The time re- quired to complete this angle is, of course, de- pendent upon the speed at which the coil is revolving. Naturally, the coil side ab is mov- ing down when the side cd is moving up, but we omit side ab in order to augment the ease of comprehension. This coil then sweeps through the angle

formed by the sides r and r1 is equal to the number of the degrees in the arc included between the two sides where they junction with 36o° I CYCLE FREQUENCY ^ FIG. 44 the circumference; in other words within the space m and n upon the circumference. The radian is the unit of circular measure of angles and is defined as angle which at the centre of a circle is measured by an arc equal in length to the radius of a circle. We know that the diameter of a circle is equal to 2r or two times the radius. We further know that the circumference of a circle is 3.1416 X diameter = pi X diameter (31) where pi is designated by the small Greek letter if. If the diameter "d" is equal to 2r or twice the radius then the circumference of a circle is equal to 2vi" X r = 6.283 X r = 2 pi times the radius (32) and there are 2"" arc lengths equal to the radius in a circumference; 2tt radians are measured by the circumference of a circle or 2'x radians are in a complete revolution of 360 degrees and 2w (Continued on page 48) suicnw/ _^ >°/ * ! r>it of hux I «(ij) -y -(j°M August 16 , 19 3 0 M o t i o n Picture Ar c w s 45 Briefly Told News Transferred to Canada Montreal- — Perry Spencer, inspector of theatres, has been transferred to Canada by Paramount-Publix for the purpose of making a tour of Famous Players Cana- dian Corp. theatres. For some years Spencer had been with Paramount and Warners but he is a native Canadian and served with the Canadian forces during the war. His first stop, after supervising changes at the Eastman, Rochester, was at Montreal. Baby Coogan Debuting? Hollywood — Robert Coogan, age three, and brother of Jackie Coogan, is the choice of Victor Schertzinger for the role of "Skippy," a talker which Schertzinger will direct, based upon the Percy Crosby car- toons. Whether or not the younger Coogan will get the part has not been decided. Jackie is at present working on his first talker, "Tom Sawyer," for Paramount. Next Crawford Set Hollywood — Immediately following her current starring production "The Great Day", Joan Crawford will begin work in "Dance, Fool, Dance", for M-G-M under direction of Harry Beaumont. "Dance, Fool, Dance" is another sequel to "Dancing Daughters" and "Our Modern Maidens". Cast by RKO Hollywood — Lita Chevret has been as- signed by RKO to an important role in "The Losing Game," which Lowell Sher- man is directing for RKO. Sherman also has the leading role in the picture which has Hugh Trevor, Marian Nixon and Leon Janney in supporting parts. Iowa Managers Changed Council Bluffs, la. — Robert K. Fulton, manager of the Broadway (Publix), has been replaced by Don Allen, formerly assist- ant manager of the Paramount, Des Moines. Fulton was sent to the theatre managers' training school. Gets Long Beach House Hollywood — The Strand, one of the in- dependent houses in Long Beach has been taken over by the Lazarus-Vinnicof circuit and will be operated on a talking picture and vaudeville stage policy. M-G-M Signs Wodehouse Hollywood — P. G. Wodehouse, English humorist, has been signed by M-G-M on a new term contract. His handling of the dialogue in "Those Three French Girls" is responsible for the new agreement. Pretty Bad Hollywood — Mickey Neilan says that a certain Hollywood studio "has just made a picture that is so bad they had to film retakes to put it on the shelf." Sad Scene at Talkie Studio Departure of the strong, silent men —Life Rube Wolf to M. C. Hollywood — Rube Wolf, well known o:i the Pacific coast as a master-of-ceremonies, is slated for that spot in Grauman's Chinese following the run of "Hell's Angels" ac- rording to present plans. Wolf will be fea- ;ured with a special Fanchon and Marco stage show. Weekly change of stage shows is probable but not certain. Picture to fol- low the air special is said to be "The Big Trail" which is still in production at Fox. South Bend Sale Slated South Bend, Ind. — Sale of the equity of the Palace Theatre Corp. here, subject to outstanding bond issues and mortgages, is expected to be made shortly, according to attorneys for the St. Joseph Loan & Trust Co., trustee in bankruptcy. The sale, it was explained, is a formality necessary in clearing the title in preparation for the actual sale of the property, for which bids will be taken. The outstanding obligations are said to approximate $900,000. Dies at Michigan City South Bend, Tnd. — Edward Szamecki, 36, owner of the White Eagle here for the last 20 years, died recently in Michigan City. He had been ill seven months of heart disease. The body was taken to his residence. He was born in this city and always had lived here. The widow sur- vives, together with three children. Berger to Direct Powell Hollywood — William Powell's new Para- mount talker, "New Morals," will be direct- ed by Ludwig Berger, following the latter's present assignment on Maurice Chevalier's "Playboy of Paris." and the French version of the latter, "Le Petit Cafe." Rotarians Elect Franklin Ottawa — Joe Franklin, manager of Keith's, is now the watch dog of the Ot- tawa Rotary Club treasury, having been ap- pointed chairman of the club's finance com- mittee for the next 12 months. Franklin has been an officer of local Rotary for years. New Educational Branch Cleveland — Educational will erect ex- change building to be located at the corner of Payne Ave. and East 23d St. When all the new exchange buildings now under con- struction and contracted for are completed, Fox, United Artists, Warner Brothers, Paramount. RKO, Universal, Pathe and Metro-Goldwyn-Mayer will each have its own individual structure. All are within two city blocks apart. Fete Film Veteran Indianapolis — Mrs. Maggie Breyer, re- tired screen and stage actress, was the honor guest at a reunion held in a local park recently when she observed her eighty- sixth birthday. During the heyday of the Denman Thompson stage productions, she gained fame as Matilda in "The Old Home- stead." She appeared also in several of the early motion pictures. She is aunt of the wife of a candidate for criminal judge. Her son, Evon Breyer, also is an actor. Bancroft in "Typhoon Bill* Hollywood — "Typhoon Bill" has been sel- ected by Paramount as the release title for George Bancroft's latest talker. Rowland V. Lee is directing and it is planned to make this picture one of the specials for the com- ing year. Frances Dee is playing opposite Bancroft and many of the scenes are being taken off the Mexican coast. Meeks with Warners Milwaukee — William T. Meeks has suc- ceeded Walter Johnson as manager of War- ner Bros.' Juneau here. Meeks formerly operated his own theatre, the Murray, a local neighborhood house, which has since been taken over by Herman Schmidt. More Scenics from Canada Ottawa — Canada government will release shortly a special scenic, all talker, made by Frank Badgley, director of the Canadian M. P. Bureau, in Algonquin Park and ad- jacent waters of the northwoods. Sherman Doubling Up Hollywood — Lowell Sherman's first as- signment under his new RKO term contract will be "The Losing Game." He will have the featured role in this talker and will also direct. Lyon in "Ex-Mistress" Hollywood — Ben Lyon will play opposite Mary Nolan in "Ex-Mistress" which War- ners will make from the book by the same name. Miss Nolan was borrowed from Uni- versal for the role. Roy Del Ruth will direct. Oh, Yeah! Sue Carol and Carl Laemmle, Jr., were both born in Chicago — in the same section, on the same street— -and in the same house! 46 Motion Picture News August 16 , 193 0 ANTHONY ASQUITH, who should know better, has said that "Charlie Chaplin has elevated the custard pie to the rank and dignity of an aesthetic symbol." He may have elevated it to be a symbol, but not an aesthetic one. If it is a symbol at all, it is a symbol of man's habit of abandoning the help and forces by which he rose. For if I remember rightly, it is now a good many years since Charlie has thrown a custard pie or even received one thrown. It is therefore the custard pie that has elevated Charlie Chaplin to the rank and dignity of a sym- bol— or even to the rank and dignity of a custard pie. For Chaplin is the symbol today of all that was best in a now lost and almost forgotten art, the art of the silent movie, an art that had definitely taken shape as a distinct medium of expression in pantomime, an art that was com- ing more and more to dispense with the limita- tion of words in the exhibition of human emo- tions and reactions to reality; things that can not be adequately expressed in words. That art has been abandoned for a series of pictures that need explanation to a race that appears to be losing the capacity to think or reason for itself, and the explanation is in words. Very bum words generally. Chaplin has remained faithful to the panto- mimic art and will continue to produce it — Butter field in Vancouver Province. * * * "Ingagi," the weird film concoction recently exposed as being largely a fake, doubtless will suffer some what as a result of the exposure at the box offices of the theatres where it will be shown despite the organized produc- ers' ban, but even so its makers will have realized tremendous profit. — Bal- timore Sun. Ttteu say «^r«w/ No Ideas in Hollywood? Mr. Louis Bromfield, the author who has been contracted to write a story for Ronald Colman, says it is just no use. He can't write pieces in Hollywood. In search of a nice dull, quiet place he is headed for Paris. Kinda tough on our summer tourists who are going there for a gay time. No one can really write in Hollywood. They can "adapt" better there than anywhere else. But they are too far from realities to write of life. In Hollywood all life is camouflaged. It is a world of imitations ; imitation battles, imita- tion landscapes, imitation complexions, imita- tion marriages. The fact that the eager producers are paying all Mr. Bromfield's expenses to Paris in the hi ipe that he may collide with an idea indicates the desperate shortage of screen stories. — Los Angeles Times. * * * The census officials were the only ones who knew that the small towns of the country were disappearing. The rest of us had been reading their chamber of commerce literature. — The Thomas E. Pickerill Service. * * * It is to be assumed that only the best of the Soviet pictures are exported abroad. But what- ever those kept for home consumption may be, no country has yet equalled the Soviet record on the picture screens of America as set dur- ing the past season in that extraordinary series of pictures: "Arsenal," "New Babylon," "A Fragment of an Empire," "China Express," "Old and New," and "Turksib," to which now we have to add "Cain and Artem". Without claiming for all of them the exalted name of masterpiece, it must be admitted that their gen- eral level of excellence is something altogether unprecedented in the history of the cinema. Whether one approves or not the main line oi development in the Soviet cinema, Moscow's leadership today is indisputable, _ as it is cer- tainly highly welcome. — The Nation. Fo' de Land's Sake Out Hollywood way they're still telling the yarn about Stepin Fetchit, the colored lad who scored in "Hearts of Dixie," and then contracted a se- vere case of lofty chapeaux. It hap- pened between scenes. 'Stepin," observed a white actor, "you're getting stout." The comedian nodded. "Ah knows dat," he responded, "an ah doan't knows whut to do about it." "Well," said the actor helpfully, "why don't you go on that 18-day diet?" The colored man shook his head scornfully — "Whut should ah do dat for?" he returned. "Ain't nuthin' on dere dat I like!" THERE are plenty of things wrong with the movies. Most certainly they have not been "cleaned up" as Will Hays held out hopes that they would be. Yet Mr. Hays and the movies themselves have not been entirely to blame for that. Lack of support for better movies and big box-office returns for the dar- ing, jazzy type have been a factor. But cen- sorship is not the answer — it never is the answer. And when it gives every promise of being a censorship of opinions, of the ideas that are to be allowed to enter people's minds, it be- comes a downright menace. — Milwaukee Jour- nal. * * * An essayist declares that there is no bigger nuisance than the man who arrives late at a theatre. Managers maintain, however, that he is infinitely preferable to the man who stays away altogether. — The Humorist, London. The damage suit brought by the widow of H. C. Witwer against Harold Lloyd, asserting "The Freshman" was stolen from a Witwer story, is a tough problem for the courts. There are more possibilities of terrible in- justice— on both sides — in plagiarism suits than any other suits at law. It is absolutely impos- sible to follow the life story of an idea. Gen- erally speaking, all ideas are borrowed. All murder mystery stories are built upon the mod- els of Edgar Allan Poe's "Gold Bug" and "The Murders in the Rue Morgue." There never was but one western story. Told endlessly. — Los Angeles Times. * * * Fountain Inn will have a new talkie next week. In the old days of "silent drama," the smaller picture houses bought punk pictures made to fit their purses; hut the talkie hasn't yet begun to produce cheap stuff for the sticks, and the little fellow oilers OS much as the big one if he has the right sound equipment. — Foun- tain Inn ( S. C.) Gazette. THERE is no doubt that when Latin-Ameri- can protests become sufficiently numerous the box-office instinct at Hollywood will re- spond. The traditional "greaser" villain and his female counterpart will follow into limbo the Irish, Jewish and German comic characters whom the universality of the movie has doomed. To the credit of the theatre screen should be remembered this contribution to human brother- hood. Creating for an audience of countless mil ions may not be conducive to high art, but it enforces respect for racial and national feelings, even if the motive be materialistic. The esthete may deplore the movie's world of sugar and sentiment, but for the promotion of peace among the nations it may be desirable that there shall be no wicked or absurdly comic human beings anywhere. All the world's male population is handsome and valiant, and all the women are beautiful and pure. — N. Y. Times. Television as the screen's next venture, studio wise ones say knowingly, is just around the comer — but which corner few presume to say. — Baltimore Sun. * * * There come regularly to the editorial offices of this newspaper and to those of many other publications, daily and weekly contributions marked in huge letters, "NEWS." Do not con- fuse the subject of this discussion with the regular contributions of the legitimate studio publicists and the few reputable free-lance press agents. For these inane, badly written, stupidly phrased and ignorantly punctuated screeds bear no mark of the newspaper experience that won most of the reputable publicists their positions. They are the product of half-per cent chiselers. apple-saucing moochers, who snatch coffee and cake money from unwise professionals in ex- change for their dubious "services." Most of these petit larceny pin-money grab- bers are scarcely able to operate the one tool of the writing craft, a typewriter. Yet by dint of sheer crust and the gullibility of many professionals, they manage to hang along the fringe of the industry, milking one or another artist of sometimes small change, and occa- sional^ finding the chance for a bigger touch. They are heartily disliked, both as to char- acter and activity, by the reputable studio pub- licists and free-lancers, And they bring their clients little benefit in exchange for their hire. Newspaper editors and dramatic critics should scan their droolings carefully. Artists should consider well before promising to pay fees, even on a chicken-feed basis, to the chiselers. And the reputable press representatives in Hollywood should forget some of their petty differences and personal grievances and get together to wipe out a species of cheap racketeering that is a blight on their profession. — Inside Facts, Los Angeles. * * * Will Hays is still insisting that movies will be the only textbooks of the future. That won't be so bad, but it would be tough if they became the only en- tertainment.—A'. Y. American. August 16, 1930 Motion Picture News 47 * /zfted T ??TGOT in the movies on a fluke and it's a 1 fluke that I'm a star. If this racket should end tomorrow the movies wouldn't owe me a thing. I'm satisfied." "Listen, get a load of this. Here I am a star, with my first starring picture on Broad- way, and I'm broke. Yeh, I mean it. I haven't got a nickel. So what do I do? The other day I went over to the studio and asked for $1,000. 'I'm broke,' I said to them. 'You're kidding,' said they. 'No, I mean it.' 'Gwan, you only want to throw away a thousand bucks on something,' they said. 'Listen,' I said, 'here I am, a star, and I haven't even got carfare to get over to the studio in the morning. And I go to pay my hotel bill. If you want to shoot the picture over at the hotel it's jake with me.' So I got the money." — Jack Oakie in N. Y. Telegram. * * * It is horrible to think of the British Em- pire receiving its education from the place called Hollyzvood. — Sir James Parr, High Commissioner for New Zealand. — Life. * * * Bill Haines and Polly Moran are honestly embar- rassed that their joke has been taken seriously by the public. It began at a time when a new engagement almost every day was announced in Hollywood. Every- one was discussing the latest on the set one day when Bill said, "Come on, Polly, let's you and me become engaged and cut in on some of this free publicity!" No one loves' a joke better than Polly, so they both acted up for the amusement of their friends. Then it got into the papers, and now, because the "engage- ment" has gone on for so long they are both getting letters from their fans asking in all seriousness, apparently, when they are going to get spliced. Both Bill and Polly would like everyone to under- stand that it was all a joke and that they haven't and never have had the slightest intention oTf getting mar- ried.— S creetiland. * * * BULL-ET1N (Interview) "The theatre is the great mother of all arts, the breeding ground of music, literature, painting and the dance." — George Fawcett, actor. — Cook in N. Y. American. Clara Bow'g latest movie is called "True to the Navv." I read all the advertisements and all the newspaper notices and gathered that Miss Bow is cast as a waitress in love with a gob; that she ends up bv being true to the boy; and that she now sings as well as talk*. MisS Bow is rapidlv adding to her accomplishments, and I have no doubt but that in time she will be able to ride a bicycle without using the handlebars, juggle three o anges at once and hang Dy her toes from the parallel bars. However, she'll nave to he more than versa ile to be anything but obnoxious to me, and while "True to the Navy- be a masterpiece, vou'll hav.: to find out for selves. — Judge. may your- * * * ./ motion picture editor reports that there was the usual crowd of admirers choking the pavements in front of a theatre in Hollywood— watching two popular screen stars waiting for their cars. "It's a shame." mumbled an old fogy in the crowd, "the way people stand around and stare at those acresses. It sure is a pity." "Save^ your pity," interrupted a Has- rcC\i> "^/,r-v" need it more when there ISNT a crowd to stare."— Winchell in N. Y. Mirror. An Old Trouper Hollywood — This is the only spot in the wide world where aniwals are made to behave exactly as they should. Take the case of the monkey who in- terrupts a love scene betwean Betty Compson and "Archibald" in "Inside the Lines." "Archie" is making a romantic speech that would do justice to Ro- meo's old line, and, naturally, is quite annoyed at the monkey's intrusion. Turning his head slowly, he asks in a gruff led voice: "I say, won't you run along, young fellow!" And the oblig- ing monkey does just that. IT is sometimes a difficult thing to change your opinion of a motion picture 'actor be- cause of one performance, but we are inclined to do it in this case. Buddy Rogers, in our opinion, was one of the screen's most consist- ently annoying stars until "Safety in Numbers" appeared. This, as we have remarked before in this column, was due in a great measure to the sappy, unbelievable things he was made to do and say in order to live up to the awful pet name bestowed on him by some well-meaning press agent — "America's Boy Friend." As a matter of fact, Buddy is a darned nice boy with a natural diffidence that is a contradiction of the parts he has been made to portray. — Life. * * * Although Irving Berlin has received practically all of the credit so far for Writing "Reaching for the Moon," the real man behind the pen is William . Inthony McGuire. — N. Y. News. Representatives of all groups of theatregoers have seen in the talkies a source of fresh stimu- lus for the stage. Those who have sighed over the decline of the drama prophesied that the addition of dialogue to the movies would make the vast movie audience clamor for real actors on a three-dimensional stage. Regular patrons of the silent film went over in a body to the talkies when they were a novelty, and the ma- jority now demand vocal shadows. Every city in the land either has or is soon to have its talking pictures. Yet it is curious that predic- tions of renewed interest in flesh-and-blood entertainers have become realized so quickly, and in a way which apparently no one foresaw. — N. )'. Times. John Gilbert wanted very much to play the title role in "Billy, The Kid," but for some reason or other the stu- dio saw fit. to give the part to Johnny Mack Brown. No longer are the studios under the sway of the star reign. With the ad- vent of the talkies, stars, no matter how starry, are just actors to their home teams. — Motion Picture Classic. ITLE CHANGING is one of the most fool- ish of all film practices ! Ladies and gentlemen of the critical pen are showing — and rightly, I think — increasing dis- satisfaction with two favorite Hollywood indoor pastimes : one, the changing of titles of Broad- way successes and "best sellers" when brought to the screen ; the other, the tampering with the story structures of well known novels and plays. The demands of the box office are presumed to justify both. * * * Title changing, it seems to me, is a foolish practice, whether it is employed by a Hollywood picture maker or a book publisher. * * * Particu- larly so where the play or story is well known. Hollywood's mania for sex appeal titles might be cause for laughter were it not for the fact that it reflects directly upon American civilization. The world and its people, depend- ing upon Hollywood for its entertainment and interpreting American life, manners, and morals through that entertainment, may be pardoned for drawing the conclusion that we are victims of a sex complex, as dangerous as Kultur in its heyday. The Hon. Will Hays, with the earnestness of a Crusader of old, declares that the cinema must be clean and stay clean, and to establish his good faith, directs that certain plays and books, when brought to the screen, shall be altered in plot, in characters and in title. * * * More than a casual study of press sheets con- vince me that the advertising departments of the producing companies may be indicted for the title changing evil. Certainly, "The Bride of the Regiment" permitted more torrid copy than "Lady in Ermine." And the boys in First National's department were quick to take ad- vantage of the fact, witness those classic phrases, "Sweetheart to a thousand warriors. Soul-mate to but one. Teasing, tempting, trick- ing a whole army. Disgracing the proud name of centuries for one fervid moment with her condemned husband." That this was applesauce you know if you saw the picture. * * * To be sure, the advertising boys do not al- ways require the stimulus of a new sex appeal tile to do their stuff. There was, for instance, Clara Bow's "True to the Navy." The Para- mount copy writers tore loose to coin "She loved her sailor sweetheart and was true to all his friends," "See and hear the new Bow lines," "Hot hair Clara, the answer to the Navy's prayer." All of which is made doubly interesting by reason of the Hays canons, and the industry's solemn assurance that even ivory soap's purity is dwarfed by that of Hollywood. Just how sincere some of the producers are in their pro- testations you may determine by glancing over the elaborate seasonal announcement inserts appearing in the trade papers. It is enlighten- ing— oh, very ! — to thumb over the illustra- tions. * * * Only M-G-M alone seems wholly to have resisted the temptation to give the inserts a De Maupassant complexion. Fox is at the opposite extreme. — Bahn. Syracuse Herald. Bert Wheeler, RKO comedian, passed by a paving crew at work on La Brea Ave., near the Chaplin studio. "Well, well," he said. "Just the hardening of another Hollywood artery. — Los Angeles Herald. * * * Because it believes, apparently, that the pub- lic doesn't like to chew too heartily on movie fare, the cinema for many years past has dished out soft, easily swallowed matter of more but usually less consequence. That is one reason why "All Quiet on the Western Front" was such a vigorous punch between the eyes. It set out with no childish notion to thrill ; it shocked. That is exactly what the film should have done. It was meant to and did. — Mil- waukee Journal. 48 Motion Picture News August 16, 1930 THE- Projectionists, Round Table ==, By John F. Rider (Continued from page 44) radians are equal to 360 degrees. Such being the case tt radians = 180 degrees (33) and 1 radian = 180 degrees/??" (34) = 180 degrees/3.1416 = 57.26 degrees. Referring once more to Figure 42, the loop moves through the angle at the point O with a certain angular velocity, usually designated as oj, the small Greek letter Omega. Now, this angle % is measured in radians swept through in one second, the period of time, one second being standard in electrical circuit cal- culations. Thus, we introduce the time ele^ ment, t. Then the magnitude of the angle swept through in the time t, will be t x <•>. From this where 0 = wt (35)

or eOX1 and the instan- taneous value of voltage developed in the loop is equal to e = Em sin

the erection of a new first run theatre here, plans for which were announced a year ago, but concerning which no more definite in- formation has been obtainable. The Uihlein interests have not as yet given up their intentions of erecting a new theatre building at Sixth St. and Wiscon- sin Ave., but have not yet come to any definite agreement with the city concerning the price of a portion of the property. This site is located diagonally across the street from Fox's Wisconsin, the circuit'^ present key house, and it has been reported that Fox is to lease the new theatre build- ing when completed. With the closing of the Merrill, Fox has only two first run down- town houses here, the Wisconsin and the Strand. R-K-0 Promotes Edwards San Diego Resident Chief San Diego, Cal. — Jack Edwards, former publicity, advertising and exploitation di- rector for the R-K-0 Orpheum here, has been appointed resident manager, succeed- ing W. C. Welch, who has been transferred to manage the R-K-O Orpheum at Oakland. Edwards was formelv in charge of publicity for the R-K-O in Salt Lake Citv. Australians Try To Solve High Rentals, Slump Sydney, Australia — About 50 indepen- dent operators of Sydney suburbs met dur- ing the week to discuss the rental problem and to "find ways and means to avoid im- pending disaster to the industry." They held their confab in secret. Why, nobody knows. It has since been learned, however, that more than half of those pres- ent admitted that their business had been a losing proposition for many months, that they were mortgaged up to the hilt and had little chance of squaring accounts until business brightened. The opinion was strong that distributors "are not handing the showman a fair deal." The suggestion advanced that as the ex- changes assess their rentals at about 30 per cent, all exhibitors should turn that amount over to the eight distributors and let them square up between themselves. No finality was reached on the point. Equipment firms also enter into the af- fair. It is no secret that local offices of American companies are not receiving any- thing like amounts stipulated in their con- tracts, but in no instance have they removed any installation because of a showman's in- ability to pay. Unless the gear people bide their time with many of their buyers they must approach the distributor and ask for either a reduction in rentals, making it pos- sible for the showman to meet equipment commitments, or else place their claims for a share of borrowed money. Meanwhile the exhibitors have requested the M.P.D.A. to appoint a representative to sit on a tribunal consisting of a distributor, exhibitor and in- dependent member. Although in exhibitor circles it is thought such a tribunal might achieve something, it is considered improbable elsewhere. Fred Meyer Renews His Contract with Laemmle Fred S. Meyer, veteran managing di- rector of Universal's Alhambra, Milwaukee, has renewed his contract for one year with Carl Laemmle. Meyer was one of Uni- versal's first employes in the Middle West. Movie Star Rotogravures Just Out. 25c Sellers. Ready for Framing Up to 1,000 5c Each 1,000 or Over 4c Each Nincy Carroll. Janet Qaynor. Cherlea Parrell. Greta fiarbo. John Barrymore. Maurice Chevalier, Dolorea Coitello. Bebe Daniels. Conrad Na«el. John Boles. Marilyn Miller. Clara Bow. Ronald Colman. Wm. Hainea. Rameo Norarro. John Gilbert. Buddy Bog-en, Rudy Vallee. Richard Dli. Richard Barthelmesi, Mary Brian. AUee Joan Crawford. Norma Write for Set of "FREE SAMPLES" One-Fourth Deposit on C. O. D. Orders. M. E. MOSS (B) PUB. CO., Hartford, Conn. Actual Blxe IVxSi" «>d White. Joan 11x14" Shearer. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS BROOKS 1437 B'way New York August 16, 1930 Motion Picture News 55 MANAGERS' ROUND TABLE CLUB Charles E. Lewis Qhaltman and /jc/itat. in ~* Of c^vcttconalof^foclation. crmen- csV(eetiria~ MOTION PICTURE NEWS {p&tu Qi/eeA -~fot c\(ulual Sene/ii: and iPtoertjeff/ ^Conducted By An Exhibitor For Exhibitors Showmen and Their H starting- Ancestors AS showmanship progress- ed with the years? Have showmen progressed in their methods? Which of the two excelled at their trade : The show- man of yesterday or the showman of today? Which constitutes a great way to start an argument. And be- ing more or less of a specialist in such things we don't mind this one at all. Harping back to the days when P. T. Barnum advanced that now famous theory "that a suck- er was born every minute, and a couple of smart guys to take him, we understand that they managed theatres a lot differently than they do today. Our own memory only permits us to go back for about a score of years, but sufficient to emphasize that there have been many changes, both in the inent of theatres and the they sell their shows. Our recollection of a theatre manager was a chap along about 35 years or, maybe, a little older. He had all of the crust of a royal personage. If one had the audac- ity to ask "for the manager," he could feel highly honored if that important being consented or condescended to see him. Selling the attraction in those days seemed to consist of some three, six and twenty four sheet way Table of Contents "Showmanship in Java" — By Th. Van Der Ie M. Hance Secured Coast Guard Service Lea Duhamel Joins Hendricks Has Community Spirit "Lobby Laffs," by Dick Kirschbaum Hendry's "Ace" Stunt "Firing!" Paul Kunze Tells About Work Teddy McDonald Helped Out "The Showman's Calendar" Gettier Beat Golf Course "Another Trailer Angle" — By A. C. Raleigh Looking Over the Field With "Chick" Bair Passes One Along Bovim Staged Double Wedding Krier Turns House Over to Staff Jack O'Connell Offers Free Parking "Warming Up a Cold Spot" Solomon Had a Good One Mumford Sends Us a Card Thames, Jr., Introduces Another Earle Holden Staged a Parade R. C. Rogers Brought In Business Meet Miss Janis! Odium Gave Away $10,000 "Ten Cent Specials" Fulton Cashed In On Exposition "The Fable of the Hero Who Hark- ened" — By C. Neema Paul Binstock Is Back! "The Dancing Curtain!" Delis' Cowboy Ballyhoo Lamm Served Ice Cream to Kids Dixon Williams, Jr., and His Tie-ups Smart Concealed Names in Ads Latta Procured Aviation Display George Laby Is Very Active Willis Had Them Laughing Lovett Founded a "Cuckoo Club" More of McGeachie's Advertising Stern and Robinson Still Out Front Barron's Special Week Clicked posters. The headliners in big type and the others in smaller. The local papers carried an ad, about two columns by six inches, with similar layout. As for exploitation. I don't believe they knew what it was all about. Ballyhoo was understood thoroughly by the "nickelodeons" because barkers were quite the rage in those days, but the, so- called, better class of theatres laid off it entirely. Today? Well, you must ad- mit that theatre management and exploitation has taken on most unusual angles. Yes, we said unusual, because some of the things being- done under the guise of exploitation and theatre man- agement would make poor old P. T. turn and quiver in his grave. Ballyhoo and stunts are some- thing 'way overdone. Ambitious showmen, eager to bask in the sunshine of their many bosses' favor, go, oftimes, to extremes. They are too inclined to take a suggestion and run it ragged. Their eye- is focussed too keenly on that coveted "district mana- ger" job, which all too seldom materializes. But showmanship HAS pro- gressed with the years. And show- men have progressed in their methods. Because, despite the handicap of peculiar chain tactics, there still exist enough men to temper the foolish with the sensible. It's a great life, after all, sez we. "Chick." 56 Mulion [' i c t u r c N e w s A it g 11 s t 16, 1930 MANAGED KCUNDTABLf CLUDKI ! "Here's How We Do It In Java," Says [r. Th. VanDerle Mgi Here's another response to our query, "What are the methods of theatre operation in foreign countries?" Through the kindness of Th. Van Der Ie we are enabled to " ' pass along this brief account of operation and house policy as observed by Mr. Van Der Ie at his theatre, the Centrale BioscopeLin Meester-Cornelis, Java, Dutch East Indies. In his letter, he states: The way of operating a theatre in the Dutch colonies is quite different to thaj of a New York theatre. After my patrons have purchased their tickets and have entered the theatre, I just let them have their own way. Don't trouble them with showing them their seats, they don't appreciate it and like to look for their own chairs. We have usually 5 classes, viz: Balcony Loge, 1st, 2nd and 3rd class, of which the admissions are respectively f.2, f.1.50, f.l, f.0.60, and f.0.25, you can easily transfer this to dollars, as 1 dollar = f .2.50. All the theatres in these colonies without exception are giv- ing 1 shows per night, viz: from 7 till 9 o'clock and from a quarter to 10 till 12 o'clock. One programme usually consists of a news reel, a comedy and a feature, altogether 8 or 10 reels, while during the interval, I am projecting about 40 slides for reclame of articles of im- port companies, the cost f.10. per slide per month, which means an income to me of f.400. and besides that I am hiring also the inside walls of the theatre for advertising purposes which gives also about f.400. a month, the painting of the walls for advertising must of course be nicely done, the colors must har- monize with the colors of the theatre. With this amount I pay the theatre rent, in other words I get the theatre practically free of rent. The manager of a theatre down here is something like a monarch. He fires and engages his employees when and where he wants. He increases and decreases their salaries at his own sweet will. They dare not open their mouths and there are no bonds or clubs or something like that here. I have always treated my employees fair, and want them to do their duty. We want to thank him for passing this story along to us and we are sure that the Club members wish him success. M. Hance Secured Coast Guard Aid To Plug Picture With a Coast Guard station right near him, it was a pretty sure thing that Monte Hance would make use of it in order to plug any marine picture he should happen to be playing at the Saenger Theatre in Biloxi, Miss. So when he played "True to the Navy," he invited the Coast Guard to attend the show. The invitation to the Coast Guard was accepted by their parading from their headquarters to the theatre. Leading the coast guard was the 'boat on wheels' that had been used for several days in advance as a ballyhoo. The boat was borrowed and was complete in practically every detail including flag on front, cabin, rudder, etc. The name of the star and title of picture was imprinted on hood, front and read bumpers, fenders, side dash and body. A life preserver cut-out with the head of Clara Bow was in center together with title of picture; playdates and sales copy was attached to fenders on rear — covering rear wheels. Boys dressed as sailors drove the car around town ringing a regula- tion boat bell and blowing a fog horn. This ballyhoo was used in advance and during run of picture. The parade stimulated interest considerably in the film and served to give Hance some valuable publicity. Just to show you how versatile a showman he is, we want to tell you how he changed an unused Lucky Strike sign to sell Al Jolson in "Mammy." The Lucky Strike sign that had the fat lady when the light flashed was converted into a very nice display by repainting with sales copy and inserting new tissue paper with a black and white Mammy picture of Jolson. When the light was off, it merely showed a white background but on the flash of the light, Jolson appeared on the panel. This was very effective and is merely another knockout display made from advertise- ments put out by other companies and converted to suit the theatres' needs. This stunt was very effective and many people commented upon it ; but our only comment is that it is just another ex- ample of what a wide-awake showman can do when he sets out to sell his theatre in any town. Listen, Monte, when you are turning out work like the above, you ought to pass it along so that your fellow managers can see what you are doing. MANAGERS' ROUND TABLE CLUB a a a THIS WEEK! NEXT WEEK! EVERY WEEK! a a a A Wealth of Valuable Information for the Live- Wire Manager and Exhibitor! a a a EXPLOITATION IDEAS! BALLYHOO STUNTS! THEATRE OPERATION TIPS! a a a "The Original Idea Exchange of the Motion Picture Industry** A u g list 16, 19 3 0 M o l i o n P i c t u r e N e w ?7 ■MANAGER!' KCUND TABLE CLUCl Miss Lea Duhamel Of Providence R. I. Enrolls In Club The Club adds another lady member to its rolls. This time it is Lea Duhamel, publicity director of the Paramount Theatre in Providence, R. I., who is proposed for member- ' ship by "Bunny" Bryan. Miss Duhamel has been in the show business for a number of years and enjoys the distinction of being the only woman press agent in New England and is the second woman to be engaged in a publicity capacity by the Publix Circuit, the other position being held by Miss Madeline Woods in the middle west. She was an executive of the Keith-Al- bee interests in Rhode Island for many years with headquarters at the Albee in Providence. She resigned from the Radio- Keith-Orpheum Corporation to accept her present position. Her work is familiar to almost everyone in Rhode Island, espe- cially Providence, as she has long been active in the affairs of the various wo- men's clubs. We are very glad to welcome this cap- able show-woman into the Managers' Round Table Club, and we also want to state that if her work, with Bryan, for the opening of the Paramount Theatre is any indication of what her future work will be, some of our "ace" showmen had better keep a firm grip on their laurels. Don't keep us in the dark concerning your work, Miss Duhamel, but keep us posted. William Hendricks Thinks Community Spirit Valuable Community spirit, long an important factor in the life of every showman, is seen daily in the work turned out by William L. Hendricks, man- ager of the Capitol Theatre in Steubenville, Ohio. Whenever the occasion arises, Hendricks will be found right on hand do- ing all that he can to boost the good-will stock of his theatre. He has run benefit shows, charity shows, kiddie parties and many other forms of good-will builders. In appreciation, the town has always expressed a willingness to co-operate with him in every way possible, and they are more than appreciative of his efforts. All of this tends to spur Hen- dricks on toward other angles*and we believe li is latest to be of considerable importance, .since it concerns a young organization, the Boy Scouts. A short time ago Hendricks decided that the house needed some free publicity. Accordingly, he hustled out and invited the local Boy Scouts to run his theatre for a day. The boys' jubilation knew no bounds. Twenty-five scouts were selected to fill various offices about the theatre. Two or three worked in the booth with the operators, others sold tickets, others acted as stage managers and ushers, and the brightest boy of the lot was promoted to manager. The plan was a knockout from the start. The local newspaper was solidly behind it and they came through with plenty of publicity. All of the scouts' friends and relatives were on hand for the special day and Hendricks derived benefit in the form of additional business and good-will. His plan was complete in every detail and we think that if your town is large enough a stunt of this sort would go very well for you. Think it over and if it fits in with local conditions — use it. At this time, though we are a little late, but since we are dis- cussing community spirit and good-will building, we'd like to relate how Hendricks secured the commendation of the Grand Marshal of the Memorial Day Committee. Since the committee held a yearly parade on Memorial Day, Hendricks decided to build a reviewing stand in front of his theatre for the convenience of the Mayor and the city officials who were to review the parade. At the same time, he arranged to broadcast the event. His plan was carried out and the result of it was seen in the letter sent him by the committee thanking him for his part in the affair. And when showmen receive let- ters like that, it is a pretty sure thing that they are not going to be refused any co-operation thev mav want in the town. Right, Bill? "LOBBY LAFFS" By Dick Kirschbaum NOW-IF I WUzL ^ RUNNllT TH' THE4YTUR- THiNK iFYuh Put E MONAD E Cooler , TH' Booth itd HELP Bl"ZNU55/ 5domchaThink A FANWTH' Bo* OFFICE'D j HELp-rf?AD€; 'Dog Days" Daze Mark This One On Your Things To Be Done NowCalendar Want a "natural good-will builder" ? Here it is in the form of a post card sent out to the boys and girls of Salt Lake City, Utah, on his mailing list, by Ray Hendry, manager of the Capitol Theatre. you can see the appropriate copy Should vou desire to use this m Study the cut closely an used on back of the post card in any other manner there's plenty of ways in which it can be pressed into service. Vou might distribute it to members of your kiddie club; or designate a special day on which to TAKE YOUR MOTHER :: YOUR GUEST FREE CAPITOL THEATRE— One of the Publix Theatres, Salt Lake 'HESE ARE H M'PY DAYS— Vacation Days for all the Boys and Girls in Salt Lake! You go to the H shows, and play and have a good time! But what about Mother? Why nut include her in the fun? Here's the way you can do it? When you go to the Capitol Theatre, the cashier will punch a number in rotation on this Heard. On the sixth and twelfth visits to the Capitol, bring Mother along. She will be admitted FREE as your guest She can enjoy a l'ublix program, too' 6 Save this card 1 keep it carefully 1 it's i"iir Pass for your ' ' Mother for two visits to the Capitol. i The Coolest Spot In The Intermountain West r ■f Plus Perfect Publix Shows at the Capitol Theatre / give the cards to all children present. At any rate passing along this stunt because we feel that it wil with open arms. When it was used in Hendry's city, it not only worked up interest among the kiddies but the mothers were equally en- thused over the plan and expressed their appreciation of Hen- dry's thoughtfulness. We'd like to hear more about this show- man's work and we hope he will favor us with some future examples because we know he is turning out some "ace" show- manship around his district. n 12 Mi.ilie Toilii] we are be met ALWAYS WEAR YOUR CLUB PIN 58 Motion Picture News August 16, 1930 MANAGE!}!' fiCUND TADLE CLUB ti FIRING (A few paragraphs from "Tlie Last Word," Fox Theatres Circuit Organ) Regardless of rumors that you may have heard as to why this or that man has been discharged, we want to tell you here frankly and truthfully that you can forget all gossip and take our word for it as a fellow employee that EVERY MAN WHO HAS LOST HIS JOB under the new regime has been cut off the payroll because he has REFUSED TO TAKE RESPONSIBILITY. * * * Every manager and every department head must immediately become the boss of his own job or he will bring about his own dismissal. * * * The executives of this corporation want to run it with a body of men who ARE men. They would rather have you make honest mistakes than to "get by" shifting responsibility to others. The house manager who doesn't have complete control of everything in his theatre is heading straight for trouble. That means that you can shift nothing in the way of your own responsibility to your staff. It means that you cannot hide behind orders from your Division Manager or from the Executives in the home office. ^ % Jfc . . . The key man in this organization is the theatre manager. He is his own boss. In dealing with division managers and home office executives his relations are those of one executive dealing with another. Division managers and home office executives merely represent the management. They are not responsible for your duties. ~ ~ # It is very seldom that we Paul Klinze Gives reprint a member's letter in its TTc TVi^ T n\xr nnnrn entirety, but since Paul W. US ine LOW-UOWll Kunze, manager of the State On His Activities Theatre in Stoughton, Mass., - is so active a member and known to a great many of the Club, we thought you'd like to hear him tell, in his own words, what he is doing to keep them lined up in front of his house. "One of our recent gags," he states, "was a Chevrolet Night similar in operation to the Radio Lucky Name contest. Was fortunate in promoting a Chevrolet Car and 50% of advertising costs from local dealer and the thing went over tremendous, bigger than anything we have staged here. Interest in the en- tire two weeks' campaign during which coupons were given out was marvelous and the night of the drawing was a turn-away. The build up included a street ballyhoo by the dealer and also a brand new car parade on the big night witli ten new cars, banners, red flares, etc. "A 'Mammy Singers' contest went over fairly well in con- nection with 'Mammy.' All the local imitators of Jolson were recruited to compete on the stage on the opening night of the picture for a large silver loving cup supposedly from Jolson himself. Fifteen entrants competed and in addition to the big advertising for the picture the thing developed into a good stage show with a lot of laughs and some really good singers. Local paper went for the idea and published pictures, a photog- rapher was interested and a few merchants donated additional prizes. O. K. and gave us a big opening for the picture, cost only cup. "Through a tie-up with a group of local merchants we ob- tained several gifts which were given away in conjunction with a 'Misspelled Word' proposition. We distributed a card that contained the week' program. Each person entering received a card; but only one card contained the misspelled word. The person locating the word was presented with a gift. On the bottom of the card we printed a number, with a note informing the reader that if the card number corresponded with any num- ber in the list of Lucky Numbers, published in the local news- papers he or she would be entitled to free tickets to the show. "Some time ago we arranged a permanent wave contest with a local beauty parlor, who in turn submitted the layout to a trade magazine and they liked it so well it was written up with all exhibits and suggested for use by all their clients. "Have always believed in the idea of extensive cleaning, paint- ing and renovating during the quieter months and this summer is no exception. Lobby, marquee and upright signs have ju>t been all done over as well as theatre floors, in fact everything from cellar to ceiling is being given some attention to brighten things up and change the general appearance in preparation for the Fall season. Our lobby now is most inviting with a generous supply of artificial plants, flowers, natural green bulbs for cool effect with display frames arranged and painted in keeping with the season. Entire service staff wear white flan- nels and sporty looking blazer coats. "Must tell you of the developments and success of the State Theatre Kiddies Club, the activities of which have reached astonishing proportions. The thing has built up so that we are using entertainers on the stage every Saturday, selected right out of the membership. They sing, dance or entertain in any way and receive prizes. We have no trouble at all getting ten or twelve entertainers each week. This is not only great train- ing for the kids but gets the adults and builds up plenty of good will and interest. We have an ice cream tie-up locally that supplies every youngster on Saturday with a 5-cent box ; have no trouble securing candy and good prizes for winners of stage games, doughnut-eating contests, pin the tail on the donkey, and many others. A special club song and cheer has been written and each meeting opens and closes with its sing- ing, in addition to other popular songs sung by the members. We use a master of ceremonies to conduct meetings, who is assisted by 'Big Sister,' a young lady in charge of club and who drills the kids, trains especially talented ones and puts on little plays in which members partake. We devote 45 minutes to club activities at the close of Saturday matinee (so those who do not wish to remain need not do so). I could go on for two pages about the club as I have plenty of enthusiasm for it and believe that any manager who passes up this valuable business and good-will builder is passing up a real money propo- sition. "There is no end to the possibilities of exploiting a Kiddies Club. For example, we are making arrangements to broadcast the best entertainers from among the members. Newspapers go big for accounts of the meetings to build up circulation through the kiddies. Our organist, who hasn't much to do, has a group of children who are given free piano lessons, each one a half hour weekly. Lessons are given in foyer, absolutely free, and we have chosen youngsters with possibilities who are not able to afford piano lessons. Adults appreciate and talk and com- ment very favorably for good-will purposes. Incidentally, the 'Big Sister' who has charge of our Club is none other than Mrs. Paul W. Kunze, who has Kindergarten training and to whom -most of the credit for the success of the Club is due. Ilembership has gradually increased from 300 to 900 with new ones coming in each week, and including nearby towns, from where the youngsters either walk or 'Thumb' rides ever) Saturday. "Among the gags used here successfully and taken from your columns are the Ladies Guest Matinee idea, Congratulations on Graduation and the 'Buy in Stoughton' Week campaign which we presented to Chamber of Commerce and are staging during the middle of August with full co-operation from them and also sharing of the expense. Incidentally, I have typewritten copies of the entire plan in detail which I will be pleased to send you, or any other member of the Round Table if anyone is inter- ested. Am sure the theatre will make money on night when all merchandise is given away and the plan does not cost any- one much money." We want to thank Paul for sending these ideas to us and like to state that if you feel that you want to run a "Buy in Your Own Town" Week, you take advantage of his offer ami write him for the complete plans he SO kindly proffer-. August 16, 19 30 Motion Picture News 59 MANAGE l?r KCIJND TABLE CLUB Teddy McDonald Lent Helping Hand To Unfortunate Kid Whoever makes the state- ment that showmen are not kind hearted had better not do it in William Brown's pres- ence. Brown is the manager of the Rivoli Theatre in West Haven, Conn., and he forwards us an account of an act of kindness on the part of Teddy McDonald, publicity director of the house, that was certainly a charitable deed. Not so long ago a young boy walked into the publicity man's office in the theatre and with tears in his eyes asked him to assist in picking up his brother's lost eye. Amazed at the un- usual request, McDonald hastened out to the lobby and was shocked to find that a young boy, who, having lost the sight of one of his eyes, necessitating a glass one, had dropped the counterfeit on the floor, where it had been instantly shattered. The boy was sobbing so much that his body twitched con- vulsively and it took hard work on McDonald's part to get him to talk. When he found out that the lad was poor and unable to secure another eye, McDonald drew the necessary twelve dol- lars from his pocket and handed it to the kid. The money was sufficient to purchase another eye and the happy kid, the bills tucked away, went into the theatre as the publicity man's guest and witnessed the show with his one good eye. We. too, want to compliment Teddy for his act of charity and we are sure that the rest of the Club joins with us in the expression of our sentiments. How about a picture and some dope on yourself, Teddy, so that we can introduce you to your fellow members? Millard F. Gettier Placed 24 Sheet On Midget Golf Course With Tom Thumb Golf courses being constructed with alarming rapidity, show- men all over the country have had to wrack the old bean and dope out ways and means to keep up with the trend of the times, before competition got too hot to hold them. Past issues of the Club pages have contained many helpful suggestions to showmen on how to combat the competition which these courses are offering. We have another slant now that is for- warded to us by Millard F. Gettier, City Manager of the Fox Theatres in Sheridan, Wyoming, and we are passing it along in the event that it will help you if you are confronted with a miniature golf course, and happen to be looking for a way to keep business going the way it should. With three courses in his town, it was up to Gettier to do some quick thinking. He decided that the best thing lie could do, in this particular case, was to erect a twenty-four sheet board right on the golf course. Look at the photo closely and you'll see what an asset it was. As more people stood around watching the players than playing, it was easy to notice that the board was going to come in for a big play. And the best part of the gag was the fact that in the evening Gettier Sot the benefit of the huge flood lights which illuminated the course. Here's an angle that may be of help to you, too. Sit down and dope out its advantages or disadvantages to your situation and we think that you will hit upon a couple of business- building ideas. We want to thank Gettier for passing this timely suggestion along to us and we hope to hear from him again. "The Showman's Calendar " AN EXCLUSIVE CLUB FEATURE Check up on these dates each week and see how you can turn them into "money dates" for your theatre. AUGUST Aug. 23rd First Steamer to Cross Atlantic Launched (1818). Aug. 31st Birthday of Queen Wilhelmina (D. E. I.). SEPTEMBER Sept. 1st Labor Day Sept. 4th Hendrick Hudson Sails up Hud- son. Sept. 6th Pres. McKinley Assassinated — 1901— Lafayette Day. Sept. 9th Admission Day (Colorado, Cal- ifornia). Sept. 10th Perry's Victory on Lake Erie — 1813. Sept. 12th Defender's Day (Maryland) — Pershing begins successful drive on St. Mihiel salient— 1918. Sept. 13th U. S. Troops take St. Mihiel— 1918. Sept. 20th Regatta Day (Hawaii). Sept. 22nd Nathan Hale Executed Sept. 23rd Jewish New Year First Day of Autumn Sept. 30th Unconditional Surrender of Bul- garia. Can you tie any of the above events into your theatre's activities? And don't overlook the many local events that are constantly turning up right in your own town, county or state. Keep an eye on "The Showman's Calendar" Cor an advance tip on future holidays and events. 60 .1/ o tion l' i c lure N e iv s August 16 , 193 0 MANAGEKJ ftOLND TAELE CLUE II ANOTHER TRAILER ANGLE By A. C. RALEIGH Manager Fox West Coast Theatres, Olympia, Wash. The question of trailers is one that needs some sort of supervision or attention. I frequently have patrons tell me that they liked the trailer better than the pic- ture. One of these pictures happened to be "Glorifying the American Girl." In my present picture, "Roadhouse Nights," the press books and all advertising lauded Jimmy Durante as the new screen comic. In the picture he sings two songs and in the trailer he sings practi- cally all of the same two songs — so people had already seen what I was hollering my head off to have them come and see. I believe that trailers could be made up to excite the interest without showing your whole hand. In other words, it is like playing stud poker and exposing the hole card. I believe the Warner Brothers have to date evolved the best solution for trailers. As you knoW, their trailers give a little sort of story and introduce the cast, and use various methods of getting your in- terest in the picture without "spilling the beans." In other trailers we have a lot of camera tricks and stuff that means nothing and is merely confusing; so I believe that the very best trailer should excite interest — in the story, in the cast, in the director, if necessary, and leave something to the imagination. A few scenes might be shown but I do not believe they should show all the punch scenes. These could be better described by some one of the cast in a way that would sell it without showing it. This is not an extreme and unusual idea because we are doing exactly the same thing daily in our other advertising and incidentally manage to sell the picture. Trailers should have sound, of course, and I believe should be more intimate than revealing. The ideal place for trailers on a program is imme- diately ahead of the feature, and all other subjects such as scrip and house talks should come earlier in the program. Also, in the smaller theatres, at least, it is best to put the time the picture, advertised in the trailer, will be shown at the end of the trailer and not at the start. The cost of trailers is very high, and for this reason the theatre should be entitled to a special trailer made as a trailer and not merely scenes put together from the picture. This may cost the studios more, but would certainly be worth it in increased patronage, as trailers should not give one the whole picture in tabloid form. The latest showman to en- Bair PaSSeS Along ter into eJiemy territory and a ^vf o, secure publicity for his house ACCOUIlt Ul btunt is E. E. Bair, manager of the For Baby Courses Stat,e Juheatrl in East^Liv.lr" J pool, Ohio, who persuaded the operators of a local Tom Thumb golf course to permit him to place placards about the course. These cards were attractively made up in red and Mack on white stock. They were tacked at the most difficult holes on the course. The copy on the cards read: "If You Make This Hole In One You Will Receive a Free Ticket to See Norma Shearer in 'Let Us Be Gay.' (Theatre-Play Dates)." It is interesting to note that the players doubled their putting ef- forts in their eagerness to try and cop one of the coveted parses. The golf course operators were well pleased at the tie-up and promised any further co-operation that might be requested. If you have been annoyed by these baby golf courses, here's another idea that you can put into use. We want to thank "E. E." for passing this along to us and we know that as he is a real live-wire showman he'll be grabbing off a flock of pub licity from his house at little or no expense. When a showman can au Double Wedding On tract the largest crowd in the T OPwStflJfp Wfl<5 Fn- theatre's history to his house, Loew otage VV as rm- he must certainly know his gineered By Bovim showmanship. So we have to hand a couple of mythical medals of honor to Russell A. Bovim of Loew's Theatre in Canton, Ohio, for the marvelous way he planned and executed a recent double wedding on his stage. Every merchant of note in the city co-operated to make the affair a success. To the brides and grooms to be they con- tributed clothing, jewelry, transportation and, in fact, every- thing that a young couple needs when they embark on the sea of matrimony. The newspapers also co-operated and every day Bovim was the recipient of a story relative to the doings of the couples. If the brides went to shop for their wedding outfits, the papers carried the story and of course this pleased the local dealers, who were in on the plan — to say nothing of the free publicity for the theatre. Of course, since Bovim is well versed in showmanship and good-will getting, it was only natural that he would run a co- operative advertising page in the local newspapers. And what a corker he turned out ! In conjunction with this story we are showing you the two-page spread that the local merchants paid for and you will notice that plenty of space is devoted to the theatre's attraction and the stage wedding. The novelty of the lay-out made quite a hit with the local dealers and they more than expressed their appreciation. We would like to say that it wouldn't hurt to file away this newspaper lay-out as you can never tell when the opportunity will arise for you to use it. On the night of the wedding the house was jammed. Every inch of available space was taken up. The theatre was converted into the replica of a church and all the dignity of a church wedding attended the nuptial service. The large crowd remained hushed during the reading of the marriage service. The back of the stage was hung with a black velvet curtain with a large stained glass window in the rear of the improvised altar. The altar was banked with flowers and palms and flowers decorated the entire stage. At the appointed hour, George Mader, at the theatre organ, played the Bridal Chorus from Lohengrin, heralding the en- trance of the bridal party. Flower girls from the Clair Rae Stu- dio, a local dancing school, preceded the bridal couples down the aisleway. The two rings were carried on a satin cushion by one of the young dancing pupils. Rev. (). I'. Foust, pastor of the Lowell Reformed Church, performed the wedding cere- mony after Little Jack Little, master of ceremonies, introduced the bridal couples to the audience. As we stated in the opening paragraph, the affair was a huge success. We want to thank Russell for passing along this ac- count of his work, as we know that there's bound to be some showmen who will take advantage of the tips it contains, and use them in their campaigns for "Bigger and Better Box-office." August 16 , 19 3 0 Motion Picture N e zv s 61 MANAGE IW KOUND TABLE CLUB LOOKINQ OVER THE FIELD WITH "CHICK" Open Up the Golden Gate Harkening to the promise of good old Eddie Hitchcock, back in New York, we immediately phoned Mory Foildaire (if the name is spelt wrong, blame Eddie) and then we started to look over the houses. Plenty of activity in this here town as far as appearances go around the theatres, but it was a tough day to select for visiting, especially in those houses with stage shows, because it was change-day, and in our language that means headaches. Over at the big 5,000-seat (according to an ambitious usher) Fox house the stage show was just going on and I'll bet that the man- ager of that house had HIS hands full seeing that the kinks and wrinkles were out before the show went on again that day. But it sure reminded us of the good old vaudeville (par- don, varieties) days when we sat and squirmed through the first matinee. Hi-Ho, at least we have that to be thankful for — it's over for a while — just the same we had a lot of fun in those years before squawkies, straightening out the bill and getting a ragged show to run like a bill of good vaudeville, (pardon, vari- eties). Beautiful house, that Fox, and run (pardon the repetition) just like all the Fox West Coast houses we've visited. Seems to me that Harold Franklin ought to start a school for beginners and rotate a flock of youngsters around the circuit for about a week in each of the houses. Might take a long time for the students to graduate, but one thing is certain, they WOULD know how a theatre should be run when they got finished. The RKO' Golden Gate looked to me like a peach of a house, but why they tolerate such crummy looking hash in the lobbies and fronts must remain one of the mysteries of this trip. Then over at the California Theatre, they have a series of display signs, measuring about twenty feet long by four wide. These an- nounced to the cash customers the fact that Ronald was Raffelling for the talkies. From a distance it made the house look rather mid- wayish, if you know what I mean, but after you got close it was not bad at all. -Nice enough looking front and business, while I was stand- ing around, was mighty brisk. The Paramount (where Foildaire hangs out) radiated that now famous Publix service, and I rather liked the way they handled the patrons there. Also, they can well be proud of their sound reproduction, if what I heard was an example of the way their equipment acts all the time. Everything's a Secret Chatted merrily with some of the boys, and once again the tocsin rang out its sweet call. "Listen, Chick, I'd rather yon didn't mention Radio Tie-Ups Popular MET a chap named Harris who is with one of the well-known broadcasting stations in town here and he is a go-getter especially where theatre broadcasting is concerned. They send a program out over the air from the lobby of the Rialto Thea- tre regularly. The gage receives a lot of word-of-mouth comment. Jimmy O'Connell, the manager, deserves a word or two of praise for the ace settings he has achieved in his lobby for the presentation of the broadcast- ing. It's a great idea and a few more like it would solve the Tom Thumb and other menaces prevalent today. my name, you know how so and so is back in the home office." Etc., etc. Applesauce. Why can't a man express himself in a friendly con- versation without constantly being afraid that Oofus or Goofus would get mad Some day, into the limelight of show business, a real ex- ecutive, with honest-to-goodness ability, will inject the same good business tactics that have been responsible for the growth of the leading commercial industries. Then, when you want to talk to a manager in a theatre he won't be worrying about every word he says or what the home office will have to kick about. Here's hoping we live to see that day. It's a long way off right now, we're afraid. The neighborhood, or rather the smaller downtown houses, are typical of the ones we know so well all over the country. They are miles behind in the way they dress their fronts and the way they handle the patrons. So whether you live in New York or in San Fran- cisco, you won't notice much difference in these kinds of houses. We _ would like to spend about two weeks in this city, on a trip where time is not so im- portant or scarce. Then we would be able to have a real visit with most of the boys and get to know them better. Herman Boss of the Palmer, Kersken of the Fox, McLean of the El Capitan, Spier of the Warfield, Arch Bowles of the Fox West Coast, and then across the bay you will find, among others, Frank New- man at the Oakland Theatre, Pilegard of the Plaza, and good old Rosenberg at the Diamond. And how we could use another few days to spend with an old Club standby, Lloyd Town- send at the New Piedmont, too. M. G. Keller of the Golden State Circuit and so on right down the line. Portland, Oregon, Next After I was in this city about two hours I knew that I would be sorry to leave it. Did you ever get that feeling when you go somewhere or meet some people? Either you feel that you will like it or else you feel that you wish you were gone and on your way. That's the way Portland struck us. * And why not? First crack out o' the box, we find Con- rad Holmes, last heard of in Florida for Pub- lix, now contentedly hanging his hat in the beautiful Paramount Theatre here. And be- fore we even found out who was in the house, we created a respect for him by reason of the O. K. Week displav that he had made up to tic in with the Oakie picture currently playing there. And then we were ushered into the man- ager's office and what's the first thing that I see. a membership certificate for the Round Table Club right in the most consoicuous part of the wall, so we quickly jumped to find out who the member was. Holmes? Where had we heard of that man before. Couldn't place him for all our brain- digsfing, so we gave it up until Conrad came in himself and explained the riddle. And it was sure great to meet and talk to one of the real active members. Strange coincidence that he was just finished sendin bank and gave it away to pa- MenLrlVenAwayoy trons of his theatre it was C* r\ Aa. \K Orllnm time for us to look into the \jeOrge *>« wQlUm matter; but when we started " to investigate and found that G. B. Odium, publicity director of the Capitol Theatre in Wheeling, W. Va., was behind the stunt we knew that there was a catch. The whole plan though was run right, according to advertise- ments. This is how it happened. Odium, working hard as usual, promoted the co-operation of one of the local banks and the bank agreed to furnish a check for one dol- lar to every patron purchasing a tick- et, the check to be used for starting an account. The check was negotiable only when used as a deposit to open a new sav- ings account, combined with one dol- lar and carried on deposit for six months. The stunt went over very well and, in the cut we are showing you, you can see how Odium cashed in on it by advertising, with cut-out letters atop the marque, that ten thousand dollars were to be given away. And if signs like that didn't have the same stopping effect as a danger sign then "G. B." doesn't know his business. And we can't say that, be- cause he also pulled a good one for a theatre plug. He made up a number of heralds in coupon style, each con- taining a letter such as: "C is for Cool Comfort," "A is for Admiration expressed by each patron for Capitol shows," and so on. The idea was to secure a complete set making up the name Capitol. Upon presentation of the set, the bearer was admitted to the theatre. This idea, too, also went over and since these two accounts are all that we have on hand of "G. B." ' recent work we will have to sign off until he sends us in his next contribution. And we hope it will be soon. Austin P. Drohan Puts Personal En- dorsement On Show One of the most effective forms of newspaper advertis- ing which a showman can use is that of the "personal en- dorsement" in his ad. We have many times stressed the fact that if a showman has made a name for himself in his town, he will generally find, when he has a picture that he is sure will click with his patrons, one of his best moves is to run a personal endorsement of it. Know- ing his town as he does, and feeling sure that they would take heed, Austin P. Drohan, manager of the Capitol Theatre in Chatham, Ontario, Canada, ran one in his local paper. In order that you may see the type of copy that went into the make-up we are reprinting it. The endorsement appeared in a box in the regular ad and under the heading "Mr. Drohan's Personal Endorsation," read: "In view of the insistent public demand from all parts of the country, I consider myself fortunate indeed, in securing for this theatre, the splendid picture "Ladies of Leisure." With so many exceptionally fine pictures being produced and shown it is a matter of difficult discrimination to recommend one as a really outstand- ing performance. However, despite this fact, I have no hesitation whatever in heartily recommending this picture, as one of the finest and most entertaining that it has been my privilege to show in Chatham. It is a picture you should not miss; one that I am confident you will really enjoy." and was signed by Drohan. The angle clicked and the house, as a result, came in for in- creased business during the run of the film. We would like to stress the fact that this can be overworked, too, and it would be well for you to use it only when you have a picture or mes- sage of special import. We want to thank Mr. Drohan for sending this in to us and we hope to hear from him again, very soon. TEN CENT "SPECIALS" Just the thing for a box office booster. A short time ago, Joe Murdock of the Rowland Theatre in Wilkinsburg, Pa., pulled one. He advertised that between 1:00 and 1:30 P.M. admission to everybody would be ten cents, a big price slash. For hours before the house was opened they were lined up. Business was more than tripled in that half hour and the best part of the stunt was the fact that it showed an increase and not a decrease as most of the persons who attended the special show would not ordinarily have paid the regular price. This stunt can be worked in many different ways. You ca.n feature a Scotch matinee and offer bar- gain prices, two tickets for one admission — or you can work it with the dime straight admission. At any rate, if your local conditions will permit, give it a try and we think that it will help business a lot as well as boosting your local good-will stock. Local Exposition Enabled Fulton To Secure Publicity When you can grab off a place in a street parade being sponsored by a Chamber of Commerce you can then say that you rate pretty high with the local moguls who run your town; and R. K. Fulton, man- ager of the Broadway Theatre in Council Bluffs, la., is entitled to say it. He got a great break recently when the Council Bluffs Cham- ber of Commerce planned to usher in their annual exposition with a street parade. The parade this year was devoted to showing the various stages of transportation right up to the present day. When Fulton heard this and realized that he was playing "Montana Moon" at the same time he hustled out and secured a covered wagon to enter in the parade. In one of the photos we are showing you can see the wagon, preceded by a twenty-four piece band and a motorcycle escort, going through the main street of the town; and from the crowds lining the sidewalk it was easy to deduce that nearly all of them would be present that night when the picture unreeled. It was no soft job to crash this parade as it was not engi- neered for any sort of advertising medium but in view of the fact that Fulton had helped the Chamber many times and taken an active interest in the affair he was permitted to enter the ballyhoo. The other photo shows the unusually attractive aeroplane dis- play he arranged in his lobby as a plug for "Young Eagles." Two miniature planes that had recently been acclaimed first and second winners of a contest conducted by a local depart- ment store seemed to claim more interest than anything else due to their being made by local boys. Also included in the lobby display were artwork and cut-outs, and various types of aeroplane motors which had been loaned by the Omaha Airways Co. In addition to the array of aeroplane effects in the lobby, pennants were strung up and down the front of the building and then to the canopy. With these couple of accounts just part of the work he turns out, it is small wonder that he is talked about in all the towns around Council Bluffs. 66 Motion Picture News August 16 , 1930 MANACEiJJ' POUND TABLE CLUB Concealing Names In Want Ads Are Boost To Business A very good way of securing publicity, and at the same time boosting up the theatre's good-will stock with the local newspaper, was used by Roy L. Smart, manager of the Broadhurst Theatre in High Point, N. C, on a recent campaign. Through the tie-up, the theatre netted the following space: On Sundays, Tuesdays and Thursdays, approximately three inches on the front page. On Mondays, Wednesdays and Fri- days, 18 inches on some page other than the amusement page. The paper used a four-inch display on the classified page and mentioned the name of theatre quite a number of times in the classified columns. Each day the paper used in its classified columns a list of twenty names. The people whose names appeared received one ticket with the following restrictions: "The ticket is dated and is good only within three days after the name was pub- lished. It is not transferable and must be called for at the newspaper office in person by the one whose name appeared. At the present time Smart is using simply the name between classified ads ; this being in order to make them easy to find. Soon however, he expects to use each name in a separate little message of which the following is a sample: "REWARD! You will be rewarded by bargains if you read these ads. If you find your name you will be entitled to a complimentary ticket to one of those good Broadhurst shows. We have a ticket for A. B. Smith." The newspaper was more than pleased with his plan, par- ticularly since it helped their advertisers. We are glad to see that Roy is continuing his up-to-the-minute showmanship, and we know he will continue to be an active contributor to the Club pages. One of the reasons for C. J. Latta's success as a showman is the fact that no matter where he goes he can general- ly secure the co-operation of every local newspaper. His latest stunt was engineered with one of the New Haven sheets and enabled him to secure model airplane display for his mezzanine floor in the Roger Sherman Theatre. Latta Secured A Corking Aviation Display For House The paper had been running a model airplane building con- test in conjunction with a local organization, composed of young boys, called the "American Sky Cadets." The boys had entered model planes in the event and on the day of the judg- ing Latta offered to entertain the Cadets at his house on the Saturday morning directly after the planes had been picked. The newspaper readily consented to his plan and for three days they ran a special notice about it in their columns. In this manner Latta secured some valuable newspaper space ab- solutely free of charge. On the day of the contest the Cadits, carrying a banner labeled: "The American Sky Cadets, Going to See 'Young Man of Manhattan' at the Roger Sherman Thea- tre," marched to the house and posed in front of it for the photo we are showing with this story. The photo appeared later on in the newspaper and Latta managed in this way to get a follow-up. When his regular patrons saw the beautiful display of model planes that he had arranged on the mezzanine they were very enthusiastic in their praise of it and the subsequent word-of- mouth comment which followed when they told their friends about it, in no small measure aided towards bringing up the box-office receipts. We want to thank Latta for passing this along to us and we know that the future holds lots more of his live-wire ideas in store for us. A couple of photos that do an awful lot of talking is the way we might describe the two pictures that accompany this story of the work which George Laby is doing at the Olympia Theatre in Boston, Mass., to bring in the business. In the photo on the left you can note the way he plugs his cooling plant by means of a refrigeration lobby where the key- note is coolness and nothing else but. Study it carefully and Atmospheric Front AndArtist In Lobby HelpedGeorgeLaby perhaps you can find an angle or two in it that may help you in plugging your own cooling plant. We would also like to call your attention to the corking way he plugs his current picture by means of special set pieces which are placed over the box office. The big cut-out in the center is illuminated at night and the stars' names is conspicuously displayed. This medium has been found to be a very effective flash especially in view of the fact that many thousands of autos pass the spot daily. The other photo shows the way he plugged his coming at- traction "With Byrd at the South Pole" by means of a lobby sketch artist who drew pencil portraits of the patrons, free of charge. Laby got in his plug for the picture by mimeographing the lower half of the sheet on which the portrait was drawn with copy on the film. The portion of the lobby where the ar- tist's work was very attractively made up. An elevated plat- form was erected with a proper scenic background, and special murals with copy and stills on the coming attractions placed on the wall. We are glad to see that Laby is keeping up his corking show merchandising and let's hope that his activities will be broad- cast from the Club pages in the future as often as they have in the past.' Right, George? Willis Had Town Laughing At His Novel Lobby Trick Making use of a gag that will fit on any picture enabled C R. Willis, manager of the Strand Theatre in Meridian, Miss., to create a good deal of interest in his coming picture. A corner of the lobby was partitioned off with compoboard — lettered to explain nature of the contest. Small holes were cut through the compo board and these were covered with screen wire to prevent anyone using a stick to investigate; and besides, looking through the screen also tended to give it a more mysterious effect. Looking through these holes, one perceived what appears to be a water faucet suspended by a very fine wire (no pipe connection). Pouring from this faucet is a continuous stream of water. The sides and top were draped with black cloth and a blue flood light covered with blue gelatine which tended to give it a further mysterious effect. The stunt created plenty of attention and was known as "The Mystery Faucet." August 16 , 19 3 0 Motion Picture News 67 MANACE-I?r ROIJND'TA-BLE- CLUB Lovett Founded A 'Cuckoo' Club With Himself As Chief With a good many years of showmanship experience be- hind him, you can generally find J. Fred Lovett right on hand when it comes to think- ing up gags to use in connec- tion with campaigns on the film attractions at his house. The latest stunt he perpetrated was on "The Cuckoos." In order to key up interest in the film he decided to inaugurate a "Cuckoo Club." Announcement to this effect was placed in the house organ in advance of play dates of the picture. Any- one who paid admission to the theatre was entitled to join the club. Membership cards which certified that "The bearer (name) was a member in good standing in 'The Cuckoos' " were is- sued. An angle that helped boost up membership was the fact that Lovett was to send out the list of members to Wheeler and Woolsey in Hollywood, and this aided membership con- siderably. The motto of the order was "Do not worry, smile and be happy as you go through life. And with no dues to pay — even the Scotchmen smiled. (Those who received mem- bership on passes.) As Fred is turning out some fine work at the Royal Theatre in Providence, Rhode Island, we feel that he is going to be represented on our pages many more times in the future, par- ticularly so since his house organ proclaims the theatre "The Outstanding Community Theatre In The City." And to adhere to that standard, showmanship is necessary. "Just to keep the ball roll- ing," flashes W. P. McGeachie, manager of the Algoma Thea- tre in Saulte Ste. Marie, Can- ada, "here's a couple of more tie-up pages from my thriving metropolis." Well, when we from "W. P." we always stop to original touches he has injected not disappointed. Two Examples Of W. P. McGeachie's Advertising Skill receive any advertising matter look it over closely to see what into it and, as usual, we were Music Week at Algoma Theatre Featuring Two Stupendous Productions The VAGABOND KING " and -HONFY* Tbe Diana Grill ROSES ■Or.li, a ROSE" "Ha" with -R«T John J Houtfon Tnt Musical Monarch of the Movies! When V"i.i V,- "Honey *TSoney|ap FRANK CAPY P«t™» 6W bd It's Joy Week at the Algoma IWatre Three ol a Kmd - That, Ha,J to 6W m, KB . *S8» ik%\% CHASING ^ If you will study the cut closely, you will note the various ways he works the products of the local dealers into his copy. And the copy is very well written. No matter what the product is which the dealer is offering, as seen in the "Vagabond King" lay-out the copy fits it to a "t." As he was playing "Honey" right after the "Vagabond King," McGeachie decided to label the week "Music Week" and the two musical pictures served as the basis for the tie-up ad page. Then when he had three comedy pictures scheduled it was an easy matter to tag it "Joy Week" and in this manner go to work and promote another full-page spread. In the ad you will notice the many plugs he gets in for the theme songs. Due to the smallness of the cut, we want to point out the clever way he introduced Marjorie White, who was to appear shortly in "The Golden Calf." In the ad under her name he put in paren- thesis "The Toronto Star" and this served to pep up interest in the picture a little more than usual. Stern And Robinson Continue To Keep In The Front Ranks If it's cooling suggestions or front display ideas that you are looking for it will pay you to study these two photos showing some of the work turned out by Fleet Robinson and Harry Stern at the Capi- tol Theatre in Reading, Pa., where they operate. The display front in the left photo was used on "Journey's End," and by promoting a bunch of cannon, machine guns, and cement bags, the "ace" atmospheric effect was achieved. Special beaver board art work was used to sell the films by means of catch lines and pictures. The other photo shows a combination plug on the cooling plant and "Ingagi." Knowing these two showmen as we do, we knew that they would construct a front in keeping with SI I » ISP the locale of the picture and their jungle scenes, for the film had all of Reading talking. We would like also to point out that another thing for you to center your attention on at the present time is the knockout cooling plant display that they are featur- ing on the top of the marquee. Beaverboard cut-out of Eskimos, a giant beaverboard ther- mometer and fake icebergs served to give an effect that will take some searching to find the duplicate of it. The kids standing in front of the house are all waiting to get in the special show, at reduced prices, that was offered during the run of the cur- rent film. Incidentally we don't want to finish this story with- out mentioning that the catch lines "Cool as a Cave" seems to be as good a line as any to portray a picture of coolness and we know that Robinson and Stern won't mind if you decide to use it for your own house. Are we right? "Take- A- Chance" Week Clicked Well For Bill Barron Following the idea that Charlie Carroll of the Stanley Theatre in Jersey City pulled not so long ago, Bill Barron, manager of the Ritz Theatre in Elizabeth, was enabled to engineer successfully a "Take a Chance" week that went over to good b. o. biz. To start with, the screen of the Ritz was adorned with world shots culled from film libraries showing all kinds of idiots taking all kinds of chances and this was used as the back- ground upon which to play upon Elizabeth's sporting blood. The lobby was filled with cut-outs of Lindbergh, Steve Brody and dozens of others who took a chance in their time and came to no grief. Barron sent his staff outside and prevailed upon the biggest ice cream parlors, sandwich emporiums, tea rooms, coffee shops and restaurants to set up "Take a Chance" offer- ings of all kinds. Five local merchants were persuaded to take a co-operative page on the "Take a Chance" idea with a good splash for the Ritz show in the center. The Ritz advertising was in teaser form, whetting the appetites for the marvels and mysteries be- hind the question marks. For the sake of a ducat, five news- boys shouted "Take a Chance" all through the day on Eliza- beth's principal corners. The idea, being novel to Elizabeth, went over like a size forty-six suit on a Singer midget, and the publicity that Barron derived from the stunt was enough to gladden the heart of anv showman. All this leads us to believe that Bill has been hold- ing back on us and we want him to know that unless he keeps us posted on his work we'll have to send our secret service force out to see what he is doing. As we feel that you don't want us to do that, Bill, why not shoot some stuff into us. 68 Motion Picture News August 16,1 930 MANAGE!?!' ROUND TABLE CLUB The Fable of the Hero Who Hearkened By C. NEEMA Once upon a time, in a fair sized city, there worked a very good showman. From morning to night he toiled to put his house across. No matter what kind of trash they handed him in his reel cans (and oh, what trash he used to get!) he never complained. Early in the morning and late at night, he sold the film. Picking out the high spots in the weak celluloid he would play them up as honestly as possible. And, believe it or not, he actually sold the picture. Dissenting voices were never heard in his house. People either had a good word to say about his shows, or they didn't say anything. One fine day the showman read an article labeled "Exploita- tion" that appeared in his circuit organ. As he read he began to muse in this manner: What a fool I've been to work so hard. Look, even my bosses say I'm crazy. The big publicity chief says that tie-ups as tie-ups are worth nothing except to grab space with photos in the trade papers. Well, he must be right. Of course, I've received a lot of valuable ideas from the photos that grabbed space in the trade papers, but I guess that doesn't count. No — I've been a palooka. From now on I lay off and go after nothing but newspaper space. Days, weeks and finally months went by. In all this time, the once alert manager landed his house in the papers five times. But business was bad. It had never been like this in the old days. No, sir. Then you couldn't go any place in town without seeing the name of the attraction at the theatre. Some- thing must be wrong. The showman thought and thought and as he pondered he began to wonder whether the publicity chief was right. But he was a loyal employee. He knew that the king could do no wrong. While he was still debating the question a knock was heard at the door. "Come in," shouted our hero. A messenger from the home office stepped into the room. "A letter for you, Mr. Zilch, from the General Manager," he said, proffering" an official envelope. Our hero opened the missive and scanned the contents of the enclosed sheet of paper. Suddenly he let out a war whoop and commenced to break up the office furniture. The messenger looked on in wide-eyed surprise which a moment later turned to fear. With a yell he fled from the office, reappearing in a few minutes with a couple of men. Upon entering the room they found the manager slumped over the broken desk. In his hand he clutched the crumpled communication. The assistant manager picked it up and read aloud : Dear Mr. Zilch: Considering the fine record you made for yourself in the past, we were very much surprised to learn that in the past few months your business has been very poor. Our publicity chief advises us that you have submitted but five newspaper stories as proof of your exploitation work the last three months, whereas at other times you have reported much more activity. It is with sincere regret that we request your resignation from this company, to take effect one week from today. GUSTAVE VIND, Gen'l Mgr. The story is ended. No — just one more point. Years later anyone visiting a cemetery in the far West and coming upon this inscription engraved on a tomb stone: "Joseph Zilch. He fooled himself on exploitation." would, before leaving, question the doorman as to why so strange an epitaph should have been chosen. But they never knew; for like poor Joe Zilch, the doorman didn't know the answer. Binstock Back At Astoria; and Here's What He's Doing Not having heard from Paul Binstock in some time, we were wondering what had happened to him, when sud- denly he bobbed up and in- formed us that he is now "back in harness" at the As- toria Grand Theatre, in Astoria, Long Island, where he divides his time handling the house and zone managing the Astoria theatres. To set us right on his work immediately, Paul forwarded a couple of photos, which we are showing below, and that tell, more than words, that he is right there with the goods when it comes to tossing curves on the showman pellet. The photos 'jM^mUKMW^MMM ilr^i . UOs Soft «MBHV' •1 M i ft ^M 1 ' CIK.Sk-i*" tfUHBPBt^l ft] ■ s^IIf (PftiAtiCEl I»\a\i x~- m la . -r'jk * i W± ■:. ^1 y show a tie-up he arranged in conjunction with his showing of "The Vagabond King" by securing a beautiful radio-victrola and using it in the lobby to plug the theme songs. The other gag was one of his well-known lobby stunts. He effected a tie- up with a safe company and they loaned him a safe for the lobby. He placed a cut-out of a burglar alongside of it for effect and, on top of the safe, a card carried copy inviting any- one who wished to try, to open the safe, with a pass being of- fered as an inducement. Knowing Paul's neighborhood as we do, we have a hunch that a great many persons took advantage of the stunt, par- ticularly due to its novelty, and we feel that his business must have been excellent on the film. At this time, we want to men- tion that- he proposes his assistant, Leon Sternberger, for mem- bership, and from what he has to say about him it looks to us as though he will be handling his own house shortly. JESS MARLOWE says: "/ have been a constant reader of the MANAGERS' ROUND TABLE CLUB section, from which I derive a good bit of experience, putting over a good many stunts by taking several ideas on one or several pictures and putting them into one stunt, and they have always clicked for me. To me the MOTION PICTURE NEWS is not only interesting for the experience value, but the news value also; it gives me the happenings of the rest of the show world." St. Petersburg, Florida. Manager, Pheil Theatre, August 16 , 19 3 0 Motion Picture News 69 MANACE-I?r ROUND TAELt CLUB Mounted Cowboy Served As Bally- hoo For G. Delis Despite the heat, George Delis, manager of the Olympic Theatre in Steubenville, Ohio, manages to keep his house be- fore the public's eye through the use of many and varied stunts. When he played "For the Defense" he made up a novel her- ald in the form of a court summons and distributed it about the town as well as at the theatre. The heralds were made up in legal style and printed so that they could also be tacked up. They were handed out to autoists as well as being placed in parked cars. In addi- tion to this stunt Delis also mailed out invita- tions to the members of the Steubenville Bar Association, inviting them to witness the film at the theatre. The stunts went over very well and as a result the picture came in for a lot of word-of-mouth publicity. In the cut we are showing you can see how Delis plugged "The Border Legion" by means of an excellent street ballyhoo that caused wide- spread comment. He dressed a boy in cowboy outfit, complete from head to foot, and sent him about town, mounted on a horse, carrying a banner plugging the picture. The boy rode along the principal streets of the town attracting attention wherever he stopped, especially from the kids, who followed him for blocks. We would like to point out that this stunt can be used to good advantage on any Western and should prove a fine business builder for the Saturday matinee westerns in case you play them especially for the kids. We are glad to note that Delis is continuing his well-known activity and we hope to hear from him again very soon. What do you say, George? r*m _jv* A ML^ WR P^* ml * Free Ice Cream To Kids Helped Julius Lamm Get Business "It's a hundred out here in the shade," says Julius Lamm, manager of the Fox Theatre in Sheboygan, Wisconsin, "but we're getting the kids in, just the same." It has long been a point with Lamm to keep his kiddie business right up to the notch where it belongs. In order to keep the youngsters coming to the theatre he has pulled many novel stunts. His latest was effected through a tie-up with a local ice cream manufacturer from whom he promoted 600 cones and 10 gallons of ice cream for free distribution at the theatre. The ice cream company featured "Our Gang" in conjunction with their product, so when Julius had an "Our Gang" comedy booked in it was a natural tie-up and the company was more than glad to make it. Tie-ups seem to be sort of second nature with him, for right after the ice cream stunt he contacted with a local travel agency and they agreed to award a four-day tour to some luck patron of the Fox. Tickets, paid for by a local dealer whose ad was carried on the back, were given away at the theatre with every admission. The stunt went over very well and helped boost the good-will stock of the Fox higher than usual, with plenty of publicity resulting. To show you how he plugs his picture out front of the house, we'll tell you about the gag he engineered for "Midnight Mys- tery." He secured an old-time clock and used a skeleton as a pendulum. A picture of the star in the film was on the face of the clock, whose hands pointed to the midnight hour. A small sign on top of the clock read: "This is the time things start to happen in 'Midnight Mystery' — Starting Wednesday." As the gag had not been used before in Sheboygan, it drew con- siderable attention and doubtless helped business during the run of the film. We are glad to note that Julius is displaying his usual activity and we are sure that he is going to continue the active interest he is taking in the Club page. What do you say, Julius? "THE DANCING CURTAIN"! Billy Stillman, manager of the Ritz Theatre in Jersey City, has hit on a laugh-getter — the dancing curtain. The stunt was a knockout when first tried on the kids and later introduced at the evening per- formance when adults were in attendance- During the organ solo, which is given ten minutes before the daily matinee starting time, the organist played a red-hot jazz number, and during the last chorus the electrician backstage started the cur- tain dancing in time to the music. This created gales of laughter and the house resounded with the roars of the delighted kids. They were still laughing after the matinee. Perhaps you'd like to try this one out at your house. There's no harm in giving it a play and if not overworked it will always prove to be produc- tive of many laughs. Dixon Williams Jr. Certainly Knows His Window Tie-ups Dixon Williams, Jr., capi- talized on several things that resulted in splendid publicity for "Hallelujah" playing at the Imperial Theatre, Char- lotte, N. C. Perhaps one of the best tie- ups was with the leading department store with their featuring a "Hallelujah" Cotton Goods Sale during the week of showing of picture. The store's window had a display of cotton goods dresses, an art board showing two stills from the picture and copy relative to the picture as well as mentioning the picture, theatre and playdates in their ads. In return for sponsoring the "Hallelujah" sale of cotton goods, the theatre permitted the store to feature some of the material, dresses, etc., in the lounge room of the theatre. Some of these dresses were the same as those used at the Hotel Astoi fashion show in New York and featured in Vanity Fair. The Charlotte Observer through its editorial section gave "Hallelujah" mention on Tuesday during the run — following this with an excellent editorial on Thursday that was directed to the people in the rural districts and small towns. FRANK BOUCHER Says; ". . . say a few words for the Club pages. I am sure it would be a great loss to any manager who could not find a few minutes to run over these pages. You are doing a great work for all of us and all I can say is, 'Keep it up'." Warner Bros. Theatres, Hagerstown, Md. 70 Motion Picture News August 16,1 930 manaceki round table clue THE SMARTEST MOVE YOU WILL EVER MAKE*— JOIN NOW!! Here's the Blank Application For Membership In "MANAGERS' ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Theatre Address City State , Position Wm. A. Johnston "Chick" Lewis Honorary Chairman Chairman WHAT ARE YOU WAITING FOR? And Still They Come! HERBERT H. SCHWAHN manages the Majestic Theatre in Plymouth, Wis., and from what we have seen in the wiy of showmanship out around his state , he must be certainly stepping on the gas to keep in line with the rest of the live-wires. We'd like to hear from Mr. Schwahn con- cerning the way he sells his shows, and we hope he will favor us with an early account. Wear Your Club Pin! ! I ■ WILLIAM E. BURTON is the manager of the Bexley Theatre in Dover, Ohio. Mr. Burton is a showman who is well qualified for the position he now holds, and we are sure that he will be an active member. As your first move, Bill, how about sending us in a photo of yourself, together with a little dope on your career? Wear Your Club Pin! ! ! ■ GORDON HUNN is the assistant man- ager of the Lyceum Theatre in Duluth, Minn., and coming to the Club, proposed as he is by Morris Rosenthal, Duluth's De- mon Showman, we feel that he must have a bright future before him, and we hope that he listens very carefully to Morris' in- structions, for heeding them will mean a rise up the ladder. Keep us posted, Gor- don, so that we can note how you are pro- gressing. Wear Your Club Pin! ! ! EDWARD FURNI is the manager of the Paramount Theatre, in St. Paul, Minn. Since he has been handling the house Mr. Furni has been displaying some corking work along the exploitation angle, and from what we understand business is going great. We hope that Mr. Furni will supply us with his formula and at the same time include his photograph. Wear Your Club Pin! ! ! EDDIE KUEPPERS is the publicity di- rector for the Paramount Theatre in St. Paul, Minn., which house you will note is handled by Ed. Furni. Mr. Kueppers fig- ured prominently in a recent smash stunt on the Byrd film, and from that we have deduced that he is certainly a live-wire, and we are sure that in view of the fact, such ace work is being turned out he will want to be an active member. Wear Your Club Pin! ! ! ED. KRAUS really needs no introduc- tion as his activities around Fargo, North Dakota, where he handled the State The- atre, have shown him to be a showman of no mean merit. We would like to know something about Ed's personal history along the show line, and if he will include his photo along: with the story, we can give him a regular introduction. Wear Your Club Pin! ! ! ■ SAM I. LEVIN manages the Paramount Theatre in Provo, Utah. He has been in the show game for some time, and, though located in a town where he is somewhat handicapped as to exploitation possibilities, he manages nevertheless to give an excel- lent account of himself. Keep up your fine work, Sam, and we'd like to have you drop us a line or two setting forth the ways and means you employ to bring business into vour house. " Wear Your Club Pin! ! ! LEONARD MORLEY is managing the Palace Theatre in Peoria, Illinois, and from what we hear about the way he is belting them over the fence for box-office homers there's need for the S. R. O. slab to be dusted off. We hope that he will continue the active interest he is showing in the Club and shoot along some of his more recent work, so that we can pass it along on our pages. JULES S. YURMAN is the Assistant Manager of the Manhattan Theatre in New York City. Being Barney Lazarus' assist- ant, it seems to us that Yurman is going to learn a lot about theatre operation, as his former line was publicity and advertis- ing. And take it from us, Jules, Barney knows that line too. Let's hear from you often so that we can keep tabs on your work. Wear Your Club Pin! I ! : C. E. CARDEN is the manager of the Kirby Theatre in Houston, Texas. In a city of such size as Houston, Mr. Carden should have many opportunities to put his house across and we are sure that he is taking advantage of all of them. In order that we may see how you are selling them "C. E.," why not drop us a line, giving us the dope and at the same time include your photo. Wear Your Club Pin! ! ! ■ LELSIE WILKES manages the Palace Theatre in Corsicana, Texas. According to some dope we have on hand, Mr. Wilkes is doing a fine job of it in his town and we are sure that if he contineus his show- manlike work that business will go still higher than the marks he has reached. Keep it up, Leslie, and let's have some accounts of it. Wear Your Club Pin! ! ! L. P. WEAVER is the manager of the Rialto Theatre in Phoenix, Arizona. Mr. Weaver's recent exploitation activity has shown us that he certainly knows his stuff when it comes to selling the town. We would like to hear more of this showman's work and we hope he will favor us with some accounts of it so that we can shoot it along on our pages. What do you say, "L. P.'"? Wear Your Club Pin! ! ! MONTE HANCE manages the Saenger Theatre in Biloxi, Miss., for the Publix out- fit. Displaying showmanship of the high- est calibre is the way he keeps them com- ing into his house and we hope that Monte will furnish us with some accounts of it in order that we can let his fellow mem- bers and managers see what he is doing. Wear Your Club Pin! t ! HARRY L. KAJUFMAN is the manager of the Empire Theatre in Purnell, Missouri. Eighteen years of age, he lays claim to be- ing the youngest exhibitor in the country and if any of the Club can beat his record we'd like to hear about it. And by the way, Harry, how about sending us in some of your work so that we may see how old you are according to experience. Wear Your Club Pin! ! ! HAROLD W. BAILEY manages the Capitol Theatre in Lawrence, Mass. As we have already seen what these New England showmen can do in the line of show-selling, we are sure that since Bailey has been in the game for some time he is anxious to keep right in step with the leaders. Photos of Members! THE Club is anxious to publish photographs of every member and would, therefore, appreciate receiving as many as possible for use in future issues of the Club columns. If you have not already done so, PLEASE send us your own photo at once. Thank you. August 16, 19 3 0 Motion Picture N e iv s 71 COMPLETE RELEASE CHART Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut toward such information as he may need, as well as information on pictures that are coming. Features which are finished or are in work, but to which release dates have not been assigned, are listed in "Coming Attractions." Running times are those supplied by the distributor. Where they vary in different cities or towns, the change is probably due to state or local censor- ship deletions. AMKINO FEATURES Title Cain and Artem...... Children ff tfct N«* Dear unina fcxprets Demon of the Steppei Fragment •* »" Empire Law ol Sib-Taiga Man from tne Kestaurant Old and New .. , Pamir, Record of Expedition.., Turksib Star . E. Gall-N. Slmonov .eilladova-Lltkln .... . special Cast , Saltykov- Podlesnaya . Nikitin-Semenoca ... .Tchekhov-Maiinovska Martha Lapklna Educational Length Rel. Date Fe»t Mlns. .June 6. ...7202. ..78.. .June 28 5516 Mar. 8.... 5631 ...65. .Jan. 18 6800... 75. •Jan. 25.... 7000 ...78. ' Jan.' ' 4. . . .6000 . . .67. May 2. ...6921. ...76.. .July 12 6000 May 24 4900... 60.. Revie June *ed 14 .Mar. 15 .Feb. 1 .Jan. .May IS 10 .June 14 Coming Attractions Title Star Jimmy Hlgglns A. Buchma Living Corpse. The V. Pudovkln Razlom M. A. Narokov g0ll 3. Svazhenko Soring Educational Storm Over Asia V. Inkizhlnov Transport of Fire G. Kuznetsov . Tungas of Siberia Educational Aug. .7152... COLUMBIA (Available sound-on-film and sound-on-disc) FEATURES Title •t§Around the Corner (A. T.).. •t§Call of the West (A. T.)... •tSGullty? (A. T.) •t§Hell't leland (A.T.) •tSLadie? »i Leisure (A T.).. •t§Looo Rider, Tie (A. T.).... •fjMelody Man, The (A. T.) . . •fsMurder on the Roof (A. T.) •HPerionallty (A. T.) •tlPrlnee of Diamond* (A.T.).. •f§Royal Romance. A (A. T.) . . •tfSlsters (A. T.) •tlSoldierj and Women (A. T. •^Temptation (A.T.) •tSVengeance (A. T.) Star .Sidney-Murray . Revier-Matt Moore .... Holland- Valli . Sebastian- H oft- Gravel . Manwv,-i< . G'aves-Snerman Jonei-Riynoldi .Collier. jr.-uay-SL Polis Revier-Livingston . Starr- Arthur .Ian Keith-Prlngle Mar. .Collier-Starke Mar. . O'Day-O'Nell June ) Prlngle-Wlthers Apr. Wilson. Gray-Percy June Holt- Revler. Strange Feb. Rel. . . . Apr. . .. May ... Mar. ... July . . Apr. ...June . . .Jan. . . . Jan. Feb. Date 26. 10. 3. 16.. 5. t.. 25.. 19. 18.. 26. 17. IB. 30. 6 22. Length Feet ..6356. ...6500. ..6371. ..7462.. .9277. ..5432.. ..6386. ..5400. ..6304. ..6383. ..6359. .6284.. ..6671. ..6279. ..6160. Mlns. ...71. ...72. ...71. ..67. . 103. ..».. ...71. ...60. ...70. ...71. ...63. .70... ...70. ...70. ...68 Reviewed ..May 3 ..May 31 ..Apr. 12 .July 16 Apr. 19 July IS ..Feb. 15 ..Feb. I ..Mar. I ..May 17 ..May 31 .June 28 ..May 17 ..June 28 ..Mar. I Coming Attractions Title •t§Afrlca Speaki (A. T.) *t§Arlzona (A.T.) n§Brothers (A.T.) •tsTharley's Aunt (A.T.) *t§Crimlnal Code, The (A.T.).... *t§Dlrigible (A.T.) •t§Fifty Fathoms Deep (A.T.)... Rel. Date Length Mini. Reviewed 'tsFlood, The (A.T.) •f§For the Leva t§No, No, Nanette (A. T.).... •t§Notorious Affair, A (A. T.).. •t§Numbered Men (A.T.) "tf Other Tomorrow (A.T.) •t§Playlng Around (A.T.) •t§Road to Paiadlie. The (A.T.). "HSally (A.T.) t§Show Girl in Hollywood (A.T.) *t§Son of the Gods (A.T.) MSSong of the Flame (A.T.)... *t§Spring Is Here (A.T.) •t§Strictly Modern (A.T.) •t 'Sweethearts and Wlvel (A.T.) •♦SSweet Mama (A.T.) •t§Top Speed (A.T.) •tlWay of All Men. The (A.T.) Mar Rel. Corinne Griffith June Segal-Pldoeen June Young- Withers Dec. Barthelmess- Fairbanks. Jr.. Aug. Dorothy Mackalll May Warner-Wilson Mar. Jack Mulhall Jan. Corinne Griffith Jan. Fairbanks. Jr.-Young Feb. Mulhall-Lee Apr. Claire-Gray Feb. Bill ie Dove May Nagel -Claire Aug. Blllle Dove Feb. White-Morris Jan. Young-Mulhall July Marilyn Miller Jan. . White-Mulhall Apr. Rich. Barthelmesi Mar. Gray-Claire May Claire-Gray Apr. Dorothy Mackalll Mar. Billie Dove June Alice White July Brown-Clalre-Whltlng Aug. Fairbanks, Jr.-Revler Sept. Date I.. 22... 10.'.'.' II... 16.. 26.. 5.. 2.. 6.. 16.. 4.. 9.. 19.. 20.. 12.. 20.. 25.. 13.. 2.. 15.. 6... 24... 7.. Length Feet. .Mlns. .5672. ...53. .7418. 82.. .Not Set.... . . .not set. .. .6664 74.. 6606.... 73. .6336 70. .5979 67. .6190. ...68. .6200 69. .9108. ..101. .6218. ...69. 72. .5800. ..64.. .6003 66. .6936 66 .9277... 103. .7213. ...80. .8344 92. .6501 72. .6388. ...71. .6632.... 63. .7000.... 77. .5012 55. .603 2. '.'.'. 70. Reviewed ..June 7 .May 24 .Aug. 9 ..July 19 .June 7 ..Apr. 28 ..Apr. 12 ..Dec. 21 ..Mar. 8 ..Apr. 19 .Jan. II ..May 3 ..June 7 Jan. 4 ..Apr. 5 ...July 5 . . Dee. 28 ..May 3 . . Fob. A ..May 3 ..Apr. 16 .May It .June 7 .July 19 .June 21 .July 26 Coming Attractions Rel. Date Lengtn Reviewed Title Star Rel Date Average Husband (A. T.) Clyde-Moorhead Sept. 7 fBltter Frlenols (A. T.) Lambert- McPhalf Apr. 27 1609. §Blg Jewel Case, The (A.T.) .. Lambert- Kelsey- Garvin Feb. 23... 1480.. Length Feet. Mlns. Reviewed Title Star "tSAdios (A. T.) Richard Barthelmess ... •t§Bad Man, The (A.T.) Huston-Revier Oct. 5 •♦SRrlaht Llohts (A.T) Dorothy Mackalll Sept. 14 July 5 •t§Captaln Blood (A.T.) James Rennie *t§College Lovers (A.T.) Whiting-Nixon •nOeep Purple (A.T.) *t§Father's Son (A.T.) Jonney-Stone-Rich •tSGirl of Golden West (A.T.) . Harding-Rennle 75 June 21 •t§Golng Wild (A.T.) Joe E. Brown *t§Gorilla, The (A.T.) Joe Frisco Nov. 16 •t§Heart of the North (A.T.) . . Loretta Young •tlHonor of the Family, The (A.T.) Walter Huston •tSHot Helren. Tha (A. T.) Lyon-Munson •t^Klsmet (A.T.) Otis Skinner •t§Lady Who Dared, The (A. T.). Billie Dove Nov. 20 •tsiittle Caesar (A.t.i Edw. G. Robinson *t§Man in the Sky (A.T.) Irene Delroy-Jack Whiting •tlMother'i Cry (A. T.) Peterson- Manners •tSOne Night at Susie's (A.T.) . Dove- Fairbanks. Jr Sept. 28 •tSQueen of Main Street (A.T.). Lee- Lyon _ •tSReckless Hour (A.T.) •t§Right of Way. The (A.T.) . . Nagel-Young Oct. 19 •t§Scarlet Pages (A.T.) Fergueon-Nlxon Sept. 21 •tISunny (A.T.) Marilyn Miller •t§Toatt of the Legion A.( T.). .Clare-Pldgeon Nov. 9 lt§Truth About Youth (A.T.). . . Young-Tearle •tSWidow from Chicago (A.T.) . .Alice White •t§Woman Hungry (A.T.) Lee-Kohler-Blaekmer "tlBIg Jewel Caie, flit 'i\.i.) .' .' LambVrt- KeYie'y-Garv'lh' ".". .'.' Feb." 23.'.'.' 1480".'.".'. 16". .. Feb. 22 "Means synchronized score. fMeans sound effects. §Means voice (including dialogue and incidental songs). A.T. nfter title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. Motion Picture News A ugust 16, 1930 FOX FILMS (After August all releases sound-on-film and sound-on-discj FEATURES Star Rel. Lillie-Garrick Dec. Baxter- Marls Apr. Lee-Carol- Albertson Feb. Edmund Lowe May . Terrlt- Murray .Lea- Lake- Baclanova ... . FarreM- Duncan . Bennett-Ayres-Marshall . Bennett-MacKenna Jan June Feb. Aug. Mar. ritu •tSAre You There? (A.T.). •tsArlzona Kid. The (A.T.) •tSBIo Party. The 1A.T.1.. •tSBorn Reckless (A.T.)... IfCemee Klrby (A.T.)... •t§Che«r Up and Smile.... •tSCIty airl (P.T.) •tjuemmon Clay (A.T.).. ■ •tfCrazy That Way (A. T.) •rjOouble Cross Roads (A. T.). . Ames-Lee Apr •tiFex Movietone Follies of 1930 (A.T ) Special Cast 'tIGood Intentions iA.T.) >ow?-c.hu!'c,!1il' ■•v: •tSGolden Call (A.T.) Carol-Mulhall-Brendel •tSHappy Days (A.T.) Special east . . . 4§Harmony at Heme (A.T.). ... Collier, Sr.-Churehill -♦IHIgh Society Blues (A.T * . . . Gaynor- Fan-ell *t§Last of the Duanes (A.T.) . ..O'Brien-Loy-Browne •t.Lete Go Plaeea (A.T.) Wagstaft-Lane •tlLone Star Ranger (A.T.).... George OBrlen .... •tIMen Wlthoot Wsms (A. T.) MeKenna-MaeDonald •♦§Not Damaged (A.T.)... •tSOne Mad Kiss (A.T.).. .May June . Mar. . Mar. . Jan. Mar. . Aug. Feb. . Jan. .Feb. .. Moran-Byron-Ames May ..Den Jose Molica July .Victor McLaglen May .. Rich -Warner- Hackett Sept. . .O'Brien-Chandler June .Garriek-Chandler Jan. ..Will Rogers June MlSong 0" My Heart (A.T.)... John MeCormack Sept. •tsSuch Men Are Dangerous (A.T.) Baxter-Owen . . . . . . . ...... . . Mar. (Reviewed under title at "Mask of LoTe" In Feb. 1, •tsTempte Tower (A.T.) MacKenna-Day . ..Apr. • ♦si 8l«t«r« (A_T ) Dresser- Patricola •tSOn the Level (A.T.) . •t§On Your Back (A.T.)... •ts-Boagh Romance (A.T.)... •t§Sky Hawk (A.T.) .-.••• •t§So TU4s Is London (A.T.). Date 14.. 27... 23... II... 12... 22.. 16.. 17... 30... 20... 4... 29.... 16.. 2.. 19.., 12... 31.. 2.. a. . 9... 25... 13... 18.. Length Feet Mins. Reviewed .7450.. .6482.. .7400.. .6120.. .5600.. .6171.. .7961.. .5828.. .5800.. .7422.. 6340.. .6552. ..83. ..72. ..82. ..68. ..62. ..69. ..88. ..64. ..64. .04. .70. .73 . . Apr. •«?wiih Vnmoanv' fAT.i... Albertson- Warner. Lynn July Mlwimen EverywheVe ( A.T. j . . . Murray-Dorsay- Kellard June Coming Feature Attractions 15.. 26.., 8... 7.. 9... 1930, 13... 6... 6.. I... .7526. ...84. .6395 70. .6750 75. .5500 .6745.... 72. . OU4U ... OO . 7246. ...81., .6500.... 72. .5566.... 64. .5600 62. .6600 70. .4800 60, .6925 76. .8300...- 92. .8243.. ..92. .7586.... 82. Issue) .5200 58. .6442. ...71. .7200 80. .7500.... 83. 1 1 tie •-t§A Devil With Women •t&Alone Wltn You (A.T.) •fsuarcelona (A.T.)..... •t§Blg Trail. The (A.T.) •t§Blondte (A.T.) •t§Clsco Kid, The (A. T.) ...... •t§Connectlcut Yankee. A (A.T.) •tSFair Warning (A.T.) "T§F. O. B. Detroit •t§Girls Demand Excitement (A.T) •t§Golng Nowhere (A.T.) •t§Heart Breaker. The (A.T.)... »t§Her Kind of Man (A.T.) •t§Hot Numbers (A.T.) •HJust Imagine (A.T.) *t§Lightnin' *t§Liliom (tentative title) n§Luxurv (A.T.) »t§Man Trouble •t§Man Who Came Back. The (A.T.) •t§Men on Call (A.T.)..... •t§Movietone Follies of 1931 (A.T.) •t§Network (A.T.) •t§No Favor* Asked (A.T.).. •t§Oh. For a Man! (A.T.) •tlOne Night In Paris (A.T.).. •T§On the Make (A.T.) •tWainted Woman. The (A.T.).. •t§Play Called Life (A.T.) •t§Princess and the plumber. The (AT.) •t§Renegades •t§Scotland Yard (A.T.) •t§Sea Wolf (A. T.) •t§See America First (A.T.). .. •t§She's My Girl (A.T.) . . . . •t§She Wears the Pants (A.T.). •t§Soun to Nuts (A.T.) *t§Solder. The (A.T.) • t?TM< Modern World (4.T.)... •tSTonight and You (A.T.) •HUo the River (A.T.) ... •tSWoman Control (A.T.) •tSWomen of All Nations (A.T.) •tfWyomlng Wonder (A.T.) •tlYoung Sinners (A.T.) Star Victor McLaglen- Maris (jaynor-barnck Gaynor- Bogart Wayne-Churchill- Marshall Moran- Bogart- Ames Lowe- Baxter Will Rogers O'Brien-Huntington Nov, Rel. Date Length .May 17 .Mar. I .May 19 . . Dec. 7 ..Aug. 2 ..Aug. 19 .June 21 .Mar. 29 .Mar. 29 .May 10 .June 14 ..Feb. 22 ..Jan. 18 ..Dec. 14 .Mar. I ..July 12 ..Jan. 18 . Jan. /a .Jan. 4 ..June 14 July 14 ..July 26 .July 26 ..June 21 ..Dec. 14 ..May 31 .Mar. 15 ..Feb. I ..May 17 .Apr. 26 ..July 19 ..June 14 Reviewed Brendel- White-Compton Brendel- White-Tracy Michael Bartlett Murray-Huntington Corcoran -Byron Collier, Sr Brendel-O'Sullivan Nov. 2 will Rogers Nov. 9 Farrell-Taylor „„•„ Warner-Luce •••• D«c- 28 Sills-Mackalll Aug. 24 1800 Farrell- Huntington Edmund Lowe Dec. 21. Special Cast Sills Wayne-Lee-Francis Gaynor-Farrell Gaynor-MacKenna McLaglen-Dorsay Not MeLaglen-Dorsay ... Moran-Holmes May Set .'..'Not Set July 26 ',0 ^arrell-O'Sulllvan • Baxter- Beery-Loy Nov. 16 Frlmnnd Lowe ■ Sills-Kelth-Hackatt Sept. 28 Will Rogers Farrell-Compton Horsav-MnrKenna Healy-Wlnnier-Smlth Oct. a Baxter-Churchill RaxtT.AIran'? ■_ ' J. Harold Murray-Moran Oct. 19 Luce-Bogart-Tracy Dec. 7 Murray-Maris-Luce McLaglen-Lowe Wayne-Clarke-Compton • Moran- Albertson INTERNATIONAL PHOTOPLAY DISTRIBUTORS FEATURES Title •t After the Verdict •tSCrlmson Circle, Thi Ms-Dark Red Roses (A.T.).. Star . ..Olga Ttcheehowa . . Stewart Rome . . . .. Rome-Doble Length Reels Mins. Reviewed .. Jan. I....7 76 .. Feb. I 7 79. .Jan. II ...Mar. I....B 67. .Mar. 8 SHORT SUBJECTS Star Title •t§Ael- Dental Treatment ... •t§Abbl« Mitchell & Sizzle &. Blake Seng Program •tAMez-Op Marionettes •tSCIyde Doerr oV Saxophone Sextet J"" Program •t§Feed the Bruta (A.T.) Animal Novelty •tlHoak (A.T.) Frawley & Smith •tSJustlee (A.T.) ipMla' c"t .. •tSLIttle Journeys In Sengland . . Song Series Length Reels. Mins. Reviewed .2 17 I. .8 .8 .1 . ...8. ...8. I 9. 2 17. 1 8. •tSMIser. The (A.T.) Bransby Williams I 8.... •t§Mr. Smith Wakes Up (A.T.) .Marrlott-Gott -2 16.... M§Nlght In Dixie. A (A.T.). ..Mltohell-Hudglns 2. 15.... tSNora Blaney Ne. I Song Program 9 •t§Nora Blaney N». 2 Song Program 9 •t §Operatle Marionette* J 9 •tSRatfl* Franks 4 4 Bachelors. Song Program 8 •t§Teddy Brewn 4 Hit Band. ...Jazz Program ... . 1 £••'• •tSUnwrltten Law. The (A.T.). .. Rosalind Fuller Fob. I....S SO.... •tSWhen the Clock Struck Twelve (A.T.) Nlles Weleh 2 18.... METRO -GOLDWYN-MA YER Title MS Anna Christie (A.T.) •tiBIg House, The (A.T.)... *t§Blg Shot. The (A.T.)... •tlCaught Short (A.T.) FEATURES Star Rel. Data ...Greta Garbo Feb. 21. ... Retry. Morris- Hyamt lune 21. ...Keaton- Ellen Aug. SO. ...Basil Rathbona Jan. 3. Length Feet Mine. Reviewed .6700.... 74... Deo. 21 . .7901 . . . .88. . .June. 28 75. ..July 26 ..7981.... 88... Not. 16 •ts-Blshop Murder Case (A.T.) .. Dressier- Moran-Page May 10 6873 75. *tlChasing Rainbows (A.T.) Love-King Jan. 10 8100 90. (Reviewed under title of "Road Show" In Nov. 2, 1929, Issue) *t§Chlldren of Pleasure (A. T.). Gray- Rubin- Johnson Apr. 12 6400., •15 Devil- May-Care (A.T.) Ramon Novarra Feb. 7 8782.. •tlDlvorcee, The (A.T.) Shearer- Morris Apr. 26 7533.. *t§Free and Easy (A.T.) Buster Keaton Mar. 22 8413.. •tsFloradorn Girl, The (A.T.). .Davies-Gray May 31 7260.. •tIGirl Said No, The (A.T.)... Haines-Hyams Mar. 15 8382. *tSGood News (A.T.) Special Cast Not Set 8100.. Msln Gay Madrid (A.T.). •t§Lady *f Scandal (A.T.)..., *t§Lady to Love (A.T.) *t|Let Us Be Gay (A.T.). MsLord Byron of B'way (A.T.), *t§Montana Moon (A.T.) *t§Not So Dumb (A.T.).... .Ramon Novarro May 17 . Chatterton- Forbes- Rathbona .May 24 .Vllma Banky .Shearer- La Roque .. . Terry- Kaley- Edwards Joan Crawford . Davies-Nugent .7654.. .6858.. .8142.. Reviewed under title of "Dulcy" In Nov. . Crawford-Page-Sebastian . Gilbert- Nagel-Adoree ... ..Lawrence Tibbett , Greta Garbo Mar. ..Aug. 9. . Jan. 28. . Mar. 29. .Jan. 17.... 7650.. 2, 1929, issue ..7200. ...7917. ..72. ..98. ..84. ..93. ..81. ..93. ..80.. ..85. ..68. ..90. ..70. ..80. ..88. ..85. July . . Apr. ...May .July . .Bickford-Miljan-Torres June I 5. 10. 26.. 7. .9138.. .6019. .9372. '.'.657b!!!!7^! .6225.. 9179.. .7775 •nOur Blushing Brides (A.T.) •tsHedemption (A.T.) •t§Rogue Song, The (A.T.).. *t§ Romance •t§Sea Bat, The (A.T.) *t§Ship From Shanghai, The (A.T.) Nagel-Johnson-Wolheim ... Jan. 31.. •tfSlnger of Seville. The (A.T.). Novarro- Jordan- Adoree Aug. 24.. *t§Sins of the Children (A.T.). Mann-Nugent June 27.. Reviewed under the title of "Richest Man" In the World in July 5 *t§Strietly Unconventional (A.T.)Stone-Cavanagh-Owen May 3 4970.. Reviewed under the title of "The Circle" In Feb. 22. 1929, issue *t§Thit Mad World (A.T.) Rathbone-Johnson Apr. 19 6100. *t§They Learned About Women (A.T.) Van and Sehenck Jan. 31.... 8773.. •t§Unholy 3. The Chaney-Lee-Linow Aug. 2 •t§Woman Racket (A.T.) Moore-Sweet Jan. 24. ...6387. Coming Feature Attractions Star Rel. Data .102.. ...67. .104. .69. .100.. ...86. Issue ..55. .May 18 . Nov. 2 ..Aug. t .Dec. 28 .Apr. I* ..Feb. 22 .June 7 . . Fab. I .Apr. 12 Juno 7 .May II ..Feb. 8 .May 8 .Jan. 25 . . Feb. 8 . Nov. 2 July 19 ..May 10 . . Feb. I ..Aug. 2 ..May t Jan. 16 Jsiy IS .July 8 .Fob. It .68... Apr. 18 ..97.. ..70. ..71. .Deo. 14 .May >- .Deo. 14 Length Reviewed Title •t§Ballyhoo (A.T.) 'tiBattle of the Ladlaa (A.T.) •tIBilly the Kid (A.T.) John Mack Brown. •t'Ruole Sounds. The (A.T.).... Lon Caney *t§Call of tho Flesh Novarro •tSUrisis, The (A.T.) *t§Dance. Fools, Dance (A.T.). *t|Dark Star, The (A.T.) .Marie Dressier *t§Daybreak (A.T.) Ramon Novarro •fSDixie (A.T.) •HDoinij That Thing (A.T.) *t§Doughboy Buster Keaton •t§Flve O'clock Girl. The (A.T.) Marion Davies *t§Great Day. Tha (A.T.) Joan Crawford •tlGreat Meadow. The (A.T.) *t|Her Fortune (A.T.) Joan Crawford *t§Jenny Lind (A.T.) Grace Moore *t§Like Kelly Can (A.T.) Montgomery. Jardor, "tlMadame Satan (A.T.) Reginald Denny •t§March of Time (Tent.) Weber eV Fields , •t§Merry Widow, The (A.T.). •t§Monsieur Le Fox (A.T.) ..Barbara Leonard •t§Naughty Marietta (A.T.) •t5New Moon. The (A.T) Tibbett- Moure *t§One Embarrassing Night Aug. 16 •t6Pa song Sketch Feb. 16. •tSMInd Your Own Business (A. T.) 2 reels Jrty II lt§Muslcal Beauty Shop (A.T.) 2 reels June 7 ItSNoah Knew His Ark (A.T.) I reel June 7 •tSfln the Air (A.T.) •t§Oom Pah Pah (A.T.) •HPathe Audio Review (A.T.) •♦SPathe Sound News •HPerfect Match. The (A.T.) •t?Pick 'Em Young (A.T) Topics ef the Day 'an. 12.. 1 r°el Ian. II Aesop Fable May 1 1 . . . . I reel June 7 Released Every Week I reel Released Twice Every Week I reel "ritler Mavn Apr. 6 2 reels Apr. 5 Agnew-Geraghty May 4. ...2 reels May 10 -StRanchhouse Blues (A.T.) May 17 •t§Red Heads (A.T.) Nat Carr 2 reels May 24 *t§ Rich Uncles (A.T.) Richard Carle May II I reel May 3 'Means synchronized score. iMeans sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. 74 Motion Picture News August 16,1 9 30 .April .Jan. •t§Ride 'Em Cowboy White-Carney *t§Romeo Robin, A •f§Royal Flush. A (A.T.) •MRubBvlll. Nlsht Cluk (A.T.).H. B. WatMl MiSacred Fires (A.T.) Vagabond Adv. Strlei •tSShlp Ahoy (A.T.) Anoi Fable *T§Singing Saps (A.T.) Aesopi Fables *t§Slxteen Sweeties (A.T.) nYhite-McNaughten *t§Sky Skippers (A.T.) Aesop Fablet *T5Snow Time Aesop Fable •tSSongs of Mother Song Sketch Feb. •tSSpllls and Thrills (A.T.) Sportlight Apr. *t§Splashing Through (A.T.).. .Spertllght Feb. •ItSporting Brothers (A.T.) •ftStreets of Mystery (A.T.) ..Vagabond Adventure Series. June *t§Swell People (A.T.) Mama Manning 13 2 read Apr. 5 I reel June 28 2 reels 26 2 reels Nov. 18 Jan. Feb. Apr. Feb. 5. 2.. 20.. 16.. 2. 6. 23. •fiTemple of Silence (A.T.).. *t§Tlght Squeeze (A.T.) •tfTrumpeteer, The (A.T.) •TSTrylng Them Out (A.T.)... •tSTwe Fresh Egg* (A.T.)... *t§Two Plus Fourt •tSVolce ot the sea (A.T.) •fSWestern Whoopee (A.T.) . Vagabond Ad. Series . LeMaire Feb. .Song Sketch Jan. . St. John- Aubrey .Carr-HIII .song Sketch May .Aesop Fables Apr. 2.. 19.. -nwnat. No Ball! (A.T.) Trait* ef the Day. Mar. .. .2 reel Jan. 1 1 . . I reel Feb. 8 . .2 reels Apr. 19 . . I reel Feb. 15 1 real July 28 . . I reel May in . . I reel Apr. 12 ..I reel Feb. 15 .1 reel June 7 . . I reel May 3 July 19 ..I reel July 19 ..2 reels Nov. 23 . . I reel . .2 reels June 7 2 reels July S reals July 26 . . I reel May 3 .1 reel Apr. 19 . . I reel Title "t§Alias French Gertie (A.T.) . *t§Beau Bandit (A.O.) *t§Case of Sergeant Grlteha •t§Cuckoos. The (A.T.) •}§Fall Guy. The (A.T.) •tIFrameo (A.T.) •t§GIN of Pert (A.T.) •t§He Knew Women (A.T.)... •tSHit the Deck (A.T.) , •tSlntld* tilt Lines (A.T.)... *t§Love Cmiies Along (A.T.)... *t§Lovin' the Ladles *t§Midnight Mystery. The (A.T. •f§Runaway Bride. The (A .T.) •t§Seeond Wife (A.T.) •HS Mickey Yule , •tlMlckey's Strategy (A. T.) (F&D) Mickey Yule •flMlckey'e Winners (A. T.MFaVD) Mickey Yule MlMlckey the Romeo (A. T.)(FAtD) Mickey Yule •t§Mlckey the Whirlwind (A.T.XF&D) Mickey Yule •tIMIekey the Warrler Mickey Yule •tlMuseum. The Toby the Pun. ..... . •tlMuslcal Moments (A. T.) Felix Fernando Orch •§tOff to Peoria (A.T.) Nick & Tony •t§Old Bill's Christmas (A.T.) -t fold Vamps for New (A. T.V.. Viughn-Ceoke •tSPalnoka Flvlno Seho«l (A.T.) *t5Peep en the Deep. A Clark & MeCullough •fSSettlng Son. The (A.T.) Vauohn-Cooke •t§8leeping Cutles (A.T.) Alberta Vaughn •t§Sonq and the Sergeant, The (A.T.) •tSStrange Interview. The (A.T.) (F) Sherwln-Knowles •tl While Auto Walts (A.T.XF) •HWho's Got the Body (A.T.).. Nick AY Tony Length Feet. .Mins. Reviewed (0 ....Not set... July 26 Aug. 6379... 67... July 19 . V. V. '.'.'.'." '.'.*. Aug.* *I6 Rel. Date Jan. 5. Mar. 9. Length . I reel . . . .2 reels. . aughn-Cooke-Sargeat .... Vaughn-Cooke (A.T.) (FID) Vaughn-Cooke. T.) (F&D) Feb. 2 .Mar. " S Mar. IE Mar. ' Apr. 13 Jan. 6 Apr. I; Jan. 12. May 25. May II. Feb. 9. Mar. 30. Jan. 19. Mar. 30. Feb. "'2'.' Mar. 30. Mar. 2. July 20. Jan. 5. Aug. 17. June 22. Apr. 27. May 25. July 13. Fab. » Feb. 2. June 22. Feb. Jan. May Mar. Ian. Aug. . . I reel. . . .2 reels. . .2 reels. . .2 reels. . .2 reels. . . . I reel . . . 2 reels. .2 reels. ..I reel. . .2 reels. . . I reel. . . 2 reels. . . I reel . . . . I reel. . . .2 reels. . .2 reels. . I reel . . .2 reels. . 2 reels. . 2 reels. . 2 reels. . .2 reels. . 2 reels. . ,1 reels. . .2 reels. ..2 reels. , . .2 reels. . . I reel. . . . I reel . . . . .2 reels. . 2 reels. . .2 reels. , . I reel . . i,2 reels. . .2 reels. . . 2 reels. . .June 21 .Feb. 22 Apr. IS ...July 5 ..Aug. 9 ..Nov. 9 STATE RIGHTS FEATURES Title Star Dlst'r *t§Aoross the World (A. D. ). Martin Johnson .. •t§After the Verdict (A.T.) Tschechowa-Ward Asphalt Froe-lleh-Amaon 'U because I Love You Mady Christians . •tSBeyond the Rio Grande (A.T.) Jack Perrln. •t§Bottom of the Warld •KBruie 68 (P.T.) Veldt-Brink Amer * tSBrlght Eyes Balfour-Trevor New Length Feet Mins. Revlewea Talk. Pie. Epics. .Not set 8860 98... Jan. ..Int. Photoplay.. Jan. I. .8900 73. June .Allied Film. Mar. 15... 8 reels. .85. . .May ..Amer. Gen. Film Jan. 249000. ..100.. Feb • 5'9, 4 ;••■•• —-Apr. 15 5400.... 60.. June Talk. Pio Epics Sept. I 8800 42 Anglo «pr. 6 100. .Apr. Era July IS. 8800... 78... July Harold Auten May IU 837^. . .88. . . May ...«l. .Jan ...50... Aug. Feb. ...Mar. I 'isbuining Heart, The Christians -Froelich •UCall ot Circus (A.T.) (D.F.) Bushman Clayton , . Burr Jan. 155466 'Canyon of Missing Men Tom Tyler Syndicate June I. .4742. oauyiit in bei mi unuerworld. Fritz Kortner Chess Player, The Jehanne-Blanchard Unusual Plct MClvlllzatlon Hiekman-Markey ...Amer. Trad. Atsa •tscuncy in Wall Street •is*;!;' .«'«.;.• w... Wurray-Llttleneld ...Aristocrat Mar. 157127. •t§Code ot the West Bob Custer Syndicate •Ts<-o-uptimists special cast Mew tra Feb 8 ' Feb "22 .\\.§r?anJler S"VLwi Th?„(P--T->-£has- ""tchinson ..Cosmos May 206516.'.'. .82'.'. . May 24 •^Darkened Skies (A.T.). . .Brentwood-MacDonaldBiltmore Prod Jan.. 5400. .. .60 Dee 14 Docks of Hamburg Jugo-Fritsch Ufa *.t!?r"ter3 , ~U »■••■••". Harold Autea.'..".'.'.'.'.'.'.'.'.'...'.'...4()..Jui'y I tSEscaped from Dartmoor. . .Banng-Henning ..Harold Auten. ..Apr. II 7529.... 70.. Apr. 19 Farmers Wife Th.inas-Hall. Davis. . Allied Jan. 4 6845. .. .76 Jan 8 •t§Firebrand Jordan Lane Chandler Big 4 June 23 5400. ...60 July 26 •^Heart's" ■■Meiody'"(A'."'f.) Franco-Amencan Not Set. 6360. .. .71 .. Dec. 7 (F & D) Fritsch-Parlo .. .. Ufa Film Her Unborn Child (F 4. D) .. Special Cast Windsor . . .".'.'.'.".Jan."' 107609 85 "Jan "is Hunted Men Bob Steele Syndicate Apr 4853 •tllmmortal Vagabond (A.T.) Haid-Froellch Ufa Film «pr..4BS3 In the South Seas with Mr. and Mrs. Pinchot. . . . Talk. Pict. Epics. Sept. l" 5538 Ma'v'Vl tlngagl .,..._. African Hunt Congo PIcL Ltd. Apr. 137776:.': '. 86 '.'. Apr. 21 • ..French Cast Cosmos 5800... 64 !Tt i(nA,TiS,lra Allgood Harold Auten. ..June 27. 9100 July" (A.T.) Day-Walker Chesterfield ....May 178095... 69 Mav .Audible Mar. 8.5825 lade Casket. The. *t§Juno and the 'HLadies in Love •t|Last Dance. The (A.T. ). Reynolds- Robards 'Lone Horseman *t§Lost Gods (A.T.) Lost fatroi • Tom Tyler .. Syndicate... Nov. I, •». Talk Pic. Eples... Sept I. . Pro catrla 4738. 4800. •fiLova" at' F Jrit j j8Jght(A'.T.) Maner! Faster '! " ! ! ! ChesterfiJId . .'.'.' Teh. S?5 6039.' .85. ..53., ..83.. ...57. .68. Mar. .Aug. .July Dec. Feb. •TiMy'tViVt %• N\lture.R!!!'.'..TT::^T..::::u,r,d..Au,en'May »■'"«>■•■■'»• ">>•» •iSOveiiand Bound (A.T.) . . Perrln- Ray Raytona "Anr"ii""inin sii'"M.'r"io •t§Parting of the Trails... Bob Custer Syndicate' Mar I " ' 4700 " " Passion Song. The Olmsted-N. Beery. . Excellent .'.'....'.... .'.'.' .5(m'. Peacock Fan The Poor Millionaire Pori *t§Rampant Age (D.F.) •tSRIdin' Law (A.T.) Dorothy Dwan Chesterfield .. Talmadge-Howard .Blltmore ..Special Cast Ufa Films .Murray- Kennedy ...Continental . Perrin-Canutt Big Apr. 7.. . 5400. .5200 . .52.. .56.. .60.. .58.. Mar. 29 May 17 Jan. 156743 64.. Jan. IS •tdKidin Law Perrin-Canutt Big 4 Mavi?Rfinn c-i ' 1..1 ■ •t§Romance ot West Jaek Perrln Jack Trop '..'.'. '.J una! 5 .5494 " ' 11 ' Aun 2 Sea Fury Mildred Harris. ... Tom White Not Set 620u""s8'"d« j •tSlums of Toklo Japanese Cast Moviegraphs ' M- D"' 7 — egraphs Smoke Bellow Conway Tearle First Division .. 6605 7i' South of Panama Carmellta Geraghty. . Chesterfield . "6300 70 l,.am„p„ldV;;.--r-r;i;.v,;.----Natlve Ca" "'">" Aut.n...A,r."»« rsao/.V/ao." Strange Case of District Attorney "M" t§Take the Heir (A. D. ).... Edward Horton .. Three Outcasts, Tha Yakima Canutt.. Thunder God Cornelius Keefa. Western Honor Bob Steele •tSWest of Rockies (A.T.) (D) Art Mix •t§Whlte Cargo (A.T.) Special Cast .... •tlWhlte Devil (P.T.) (F 4 51. i" :.■_•_;:_• 1 Mosjukln-Dagover May Unusual Photoplay .Mar. 6800 Mai SlB 4 ;J"- '5-5700.... 63.. Jan ■ ™aea Mar. " Crescent .Syndicate.. Mar. World Art Jan. Harold Auten 7. 5 reels. ....5917... ....4849... Oct. May 17 -Mar. I UFA Films TlWSS.:' $K'"wu- ■ Far! H-»»-a™". ' ■ •"•" '"terna'tiin.-. .State Cinema Jan. ...7000. 1.7560 85 .78. Feb. 22 .Jan. 25 «•«•■ (A.D.) Belle Beaaatt Wonderful Lies of Nina •t§Ylddish Mama. The (A.T.)Mae Simon ..^^JudVFilms'::" . . 4000.. ! . .V/. Coming Feature Attractions Star "Bill", "it.- Wales' ..Special Cast. Rel. Date Liberty Prod. . . Big 4 Continental AIT. European. Continental Majestlo Length 7 reels.. . July 6 Sept. 15. . . . 6 reels. ..July 5 .Apr: 12 Big 4 , Liberty Prod. Majestic Aft. European... Liberty Prod Liberty Prod Liberty Prod Pioneer '_'' Aff. European 7 reels AfT. European 7 reels AfT European 6 reels. Majestlo Afl. European 6 'reels.' ..May 24 ..June 14 ..June 14 Dee. 14 ..Jan. 25 ...July 5 ..Feb. 8 Dee. »' .2 reels. . I reel. . May 24 SON U- ART -WORLD WIDE Rel. Date Title Star •nnio Flohf The (A.T.) Wllllann-Lane Sept. •t§Blaze O'Glory Eddie Dowllng-B. Compson. . Jan. •t5Co«k 0' the Walk fA.T.) .J. Sehlldkraut-Loy May ntriude Wranoler, The (A.T.) . r>urv»a.Ba«niiaMe .. June •tIGreat Gabbo E. Von Strohelm-B. Compson Jan. •t^Hello Sister (A. T.) L. Hughes-Borden F»b . 'teonce a Gentleman (A.T.) Horton- Wilson S""'- •tSReno (A T > Poland-Thomtion-I five ... . Sept. *t§Talk of Hollywood Nat Carr-Fay Marbe Mar. •tlUp The Congo Travel Lecture Feb. •t§What a Man (AT.) Denny-Segar Aor. Length Feet.. Mins. Reviewed K5 ..Apr 19 .90 .80. ..Apr. 19 R«...May 24 100 I 00... Apr. 5 SR"!n .8800 .7200 . .fi?nn ..9950 9500. . .6586 72 .5800... 62 7000 79. . Mar. 2° Title *t§Ape, The (A.T.) 't§Bar L Ranch *t§Body, Soul and Dress. tiBurned Evidence (F)., Buying a Wife •tSCIown, The (F) •§t Comeback. Tha (A.T.) *t§Dancing Fathers (A.T.) '.'.'.'.'.'.'.'. *t§ Dangerous Trails 'tlDavy Jones Locker (A.T.) •t§ Divorce Question, Tha (A.T.) Duty to be Silent Maria Albana '.....'. •t§East Lynne (A.T.) •t§East of Asia (A.T.) •t§Everybody's Girl (A.T.) Exodus to the New World, The Lyon-Prevost Full Dressed Thieves Nils Asther German Underworld Special Cast Great Unknown. Tha John Loder •StHall the Woman (A.T.) Her Viennese Lover Asther-Nolaa •t§ln Oklahoma (A.T.) *'t§Lady of the Lake, The.. Percy Marmont "tSLIfe For Sale. A (F) Milak of the Snowlands Soeelal Cast •t§Mldnigb.t Alarm, The (A.T.) •t§Mother's Millions (A.T.) •t§Nlght Hawk. The Our Dally Bread Mary Nolan •tSPrlee Mark. The (A.T.) *t§Red Kisses (A.T.) 'tSRomantlc Scoundrel. The (A.T.) *t§Second Honeymoon, The (F) '•^Sentimental Satan (A.T.) •tSSmart Women (A.T.)..... •t§Thou Shalt Not Squeal (A.T.) •tSToday (A.T.) Nagel-Owen •t§Trap, Tha (A.T.) •^Unforbidden Sin. Tha (F) Unholy Love Wegener- Petrovlteh. . When Duty Calls Soeelal Cast .. .. Wild Men of Kallharl Denver African Exp. *t§Worst Woman In Paris (A.T.) SOUND SHORTS .,!."" .u ^ ,a S,lr llstrlbutor l.#noth Reviews' 1|Across the World Talk. Pictures Epics 2 reels (serial) Aug. 9 .L§A.ny^.h<,re.uB.y Alru Visuagraph 3 reels May 17 •t§At the Photographers (A.T.) (F) Harry Delf Elbee 2 reels "tBeethoven Fltzpatrlck I reel Apr IS Mlekay Mouss Certoanr.ei^hrltv Prad 1 reel FitzPatrlck . . Continental Allied Liberty Prod. Liberty Prod. Big 4 Aft. European. Majestic Continental Majestlo Majestlo .Aug. I:... . 7 reels Majestic Majestlo Continental Afl. European All'«d 6714'feet: Talk. Plct. Epics Liberty Prod ♦Bern Panse Besides the Western Sea. •t§Bllnd Youth (A. T.) Lou ....Castle Film. Tellegcn Capital . I rati. 2 reels *Means synchronized score. ■fMenns sound effects. §}fcans voice (including dialogue and incidental songs). All-Talker. P.T. means Part-Talker. D means disc. F means sound-on- film. A.T. after title meant August 16 , 19 3 0 Motion Picture News 75 •♦5 Bring On the Bride (AT.) Ellbee •t§Broken Doll, The (A.T.) . Sadie Banks Judea Films •tens In Gtng. The Mickey Mouse Cartoon Celebrity Prod •tConquest of the Cascades. ..Educational Gen. Electric Co *t§Oown Hawaii Way Color Novelty Castle •t§Egypt. Land of Pyramids FitzPatrick •tfFourth of July Fitzpatrick •tlFrlond Husband (A.T.) Burr ... •fGalloping Gaueho Mickey Mouse Cartoon Celebrity Prod.. ..Feb. *t§Gateway to India Travelogue Fitzpatrick •tjuogle Rytha Mlekey Mouse CarteonCelebrlty Prod •tJust Mickey Mickey Mouse Cartoon Celebrity Prod •§tKlddie Cabaret Mayfalr •fKids and Pets Color Novelty Castle Lincoln's Birthday FitzPatrick Feb. 12 •Liszt, Franz Music Master Series. Fitz Patrick •t§Mai-Ko Mashma-Lou ... (A.T.) Harry Fold Judea Films •tSMawas (P.T.) Capital Prod •t§Meet the Family (A.T.) (F) Harry Delt Elbee •t Mickey's Concert Mlekey MouM Cartoon Celebrity Prod •f§Monkey SQuawks (A.T.) Burr •;§Oh Doctor (A.T.) Special Cut Judea Films •tpiane Crazy Mickey Mouse Cartoon Celebrity Prod. •tPlow Boy Mickey Mouse Cartoon Celebrity Prod. •tishoemaker's Romance (A.T.) Special Cut Judea Films •tJShould I Charles Lawmer ..Advance Trailer *t§Signed. Sealed & Delivered (A.T.) Burr *t§Slxty Minutes From Broadway Color Novelty Castle •t§Style and Class (A. T-). -Marty Barratz Judea Films •flsummer Harmonies Song Cartoon Biophone •tTee Time Felix the Cat Copley Films •Thought for Mother's Day.. Fitzpatrick Washington's Birthday Fitz Patrick. .. Feb. 22 •t§When My Dreams Come Trua Gene 4 Glenn Advance Trailer •tWnen the oat's Away Mlekey Mouse CartoonCelebrlty Prod •tWIld Waves Mlekey Mouse CartoonCelebrity Prod 2 reels Nov. I reel j rati Apr. I reel I reel June 21 I? 2 reels I reel 1 reel Jan. 1 1 . I rael 2 reels Apr. 2f) I reel 350 feet . I reel Apr. 5 3'/j reels. 2 reels. I real. ..Jan. 1800 .. I reel. . I reel. May 17 I reel 2000 I reel Oet. I I reel Aar. S I reel May 10 350 teet I reel Apr. i I reel I reel Jan. 1 1 TIFFANY (Available Title •f§Border Romance (A. T.)-... -t§High Treason (A.T.) •t§Hot Curves (A.T.) •tnjourney • End IA.T.) •t§Ju«t Like Heaven (A. T.).. •tiKathleen Mavourneen (A.T.). •t§Mamba (A.T.) MIMedlclne Man. The (A.T.).. •t§Near Rainbow* End (A.T.). •t§Party Slrl (A.T.) Reviewed as •tIPeacock Alley (A.T.) •t§Sunny Skies •tlSwellhead (A. T.) •♦STrnooers Throe fA.T.) •t§Wings of Adventure FEATURES sound -on- film and sound-on-disc ) Length Star Rel. Date Feet M ins. Reviewed May 18. ...5974. ...65. .May 31 Mar. 25. ..6210. ...69 .June 7 Rubin-Lease-Day J una 15. ...7893. . .88. ..July 12 Colin Clive May .July 23. 14. .11416. .130. .Apr. 12 O'Neil-Delaney luna 20. ..5169. ..56. .Aug. 2 Hersholt-Boardman- Forbes .Mar. 10 ...6183. ...«■). . Mar. i Benny- Bronson ■ June 15. ...6211. ...69. .June 21 Steele-Lorraine . June 10. ..5916. ..58. .July b Doug Fairbanks. Jr . Jan. 1. ...6750. ...75. . . Doc. 2i "Dangerous Business" Issue Dee. 21. 1929 Mae Murray . Jan. 10. ...6060. ...67. ..Feb. 8 Benny Rubin . May 12. ...6994. ...78. ..May 2 -i Gleason- Shilling- Walker ... .Mar. 20. ...7040. ...78. ..Apr. 2« 1 ease-Gulliver Feb. 15. . . 7239 ..8(1 . .Feb. 11 30. ...5050. ...70. .Aug. 9 Coming Feature Attractions Star Title *t§Borrowed Wives •HEnehantinp Melody (A.T.) •t§ Extravagance June Collyer *1§Headln' North (A.T.) Trem Carr . •tlLasca •t§Land ot Missing Men (A.T.).Trem Carr 'MLeft Over Ladies •flLuxury Girl •tiOklahoma Cyclone (A.T.).. •t§Paradlse Island (A.T.) •tlRldln' Fool. The (A.T.).. fSSunrlse Trail. The (A.T.). *t§The Thoroughbred •t§Third Alarm. The (A.T.).. •♦•Torrent. The *t§Under Montana Sklea *t§Wages of Adventure Armlda •t§Why Marry (A.T.) Hunter- Reynolds Rel. Date Length . Trem Carr . Harlan-Day . Bob Steele .Trem Carr .Garon-Barry .Harlan-Gulllver July 5 SHORT SUBJECTS Tits* Star *t§Cossack's Bride. The Color Symphony •tsEnchanted Forest. Tha (A.T.) •t§ln Old Madrid Color Symphony " + § Jungle Drum! •♦§Melodie •t§On the Plantation •♦§Statlon S-T-A-R •♦SSongs My Mother Taught Mo. •t§Volce of Hollywood Rel. Date . Colortone .Color Symphony Forbes Randolph Singers . Color Symphony Station S-T-A-R Series Length . . I real. . . . . . I reel . . . i . . I reel. . . ..2 reels . . I reel . . ...2 reels. . ...I reel... ..I reel . . I real... Reviews* Fab. 22 .May 31 . boa. 28 May Das. UNITED ARTISTS FEATURES Title Star •HBad One. The (A. T.) Del Rio-Lowe M§Be Yourself (A.T.) (F) Fannie Brlce . •t»Hell Harber (A.T.) Velez-Hersholt •HLummox (A.T.) (F) Westover-Lyon •t§One Romantic Night A. T.) . . Glsh-Nagel-La •MPuttln' aa tha Rita (A.T.) .. Harry Riehman t^ Raffles (A. T.) Ronald Colman Length Rel. Date Feet Mlns. . ... May 3.... 6673.... 74. Feb. 8 "5977 77. Mar. 22.... 8354.... 84. ... Jan. 18 7533 84. ...Apr. 12.... 6592.... 72. . ... Mar. I.... 8128.... 88. July 26 6509 70. Reviewed ..Mar. 22 . . Fab. I ..Mar. 0 ..Fab. 15 ..Mar. ?° ..Feb. 22 ..Aug. 2 COMING ATTRACTIONS Length Feet Mlns. Reviewed Title Star Rel. Date •»f Abraham Lincoln (A. T.). .Walter Huston Sent. '8 *t§Bat Whispers. The (A.T.) ... Chester Morris Deo. 20 •tlClty Lights (F) Charlie Chaplin •t§Du Barry. Woman of Passion (A. T.) Norma Talmadgo Nov. 8 •§tLIIII (A.T.) Evelyn Laye •tSEyes of the World (A.T.) . . Merkel-Holland Oet 18 *t§Forever Yours (A.T.) Mary Pickford Nov. 29 •♦Heir, Angels (F)... Lvon- Hall ■ Harlow June 7 *t§Lottery Bride. The (A.T.) . . . MacDonald-Garrlck Aug. 16 •tSRearhlng for the Moon (A.T.) Bebe Daniels •tSSmllin' Through (A.T.) Joan Bennett •t§Sons 0' Guns (A.T.) Al Jolson *t§What a Widow (A.T.) Gloria Swanson ♦SWhoooee (A. T.) Eddie Cantor Sdpt, 7 8550 95. ..Inly J2 SOUND SHORTS Title Star Rel. Date •tSGIorlous Vamp Bobby Watson Jan. 25.. •t§Serond Hungarian Rhapsody May 24.. •§tWlzard's Apprentice Apr. 20. Length . 952... .Jan. ..July Title Big Timber (Ro-lssue) •t§Burning Trail (Reissue)... •tSCaptain of the Guard (A.T.) *T$Cllmax, The (A. T.) • t!j Cohens and the Kellys In Scotland •t§Concentratin' Kid (A.T.)... •t§Czar of Broadway (A.T.).... *t§Dames Ahoy (A.T.) »••• •t§Devll's Pit, The Reviewed under title af *t§Embarrasslng Momenta (A.T). *t§Flghting Legion, Tha Flying Hoofs •§• H eil's Heroes •t§Hlde-0ut (A. T.) •tLueky Larkln t;Mounted Stranger, Tka •tlMountaln Justice •t§Nlght Ride ' + § Parade af tha West *t§Roaring Ranch (A.T.) *t§Song of the Caballero •t§Sons of the Saddle , *t§Spurs (A.T.) •t&Storm. The (A. T.) •t§Tralllng Trouble •f^Tngger Tricks (A.T.) •f§Undertow •t§What Men Want •tWhite Hell of Pita Pain White Outlaw, The (Reissue) •t§Young Desire (A.T.) Length Feet Mins. ...4388 ...4223 ...7519 76. ...5846 65. . .7600. ...82., UNIVERSAL FEATURES Star Rel. Date William Desmond Mar. 30. . Wm. Desmond July 29. La Plante-Bolos Apr. 20. Crawford- Hershtlr Jan. 26. Sidney-Murray Mar. 17. Hoot Gibson . Wray-Compson-Harron May 25... 7314 Glenn Tryen Feb. 9 5773 Special Cast Mar. 9 6268 "Under the Southern Cross" In April 27. 1929 Reginald Denny Feb. 2 5230.. Ken Maynard Apr. 6 6763.. Jack Hoxie Feb. 2 3852.. Bickford-Hatton Jan. 8... 6148 Murray-Crawford Mar. 30 5299" Ken Maynard Mar. 2 5785.. Hoot Gibson Feb. 16 5784 Ken Maynard May 4 6748... Robinson-Kent Jan. 12 5609.. Ken Maynard Jan. 19 5900.. Hoot Gibson Apr. 27... 6094 ..8524..'.' Ken Maynard June 28. Ken Maynard Aug. 3 Hoot Gibson Aug. 24 Special Cast Aug. 18. Hoot Gibson Mar. 23. Hoot Gibson June I. Nolan- Ellis-Brown ►«o. 23 All Star July 13.. Special Cast June I.. Jack Hoxie May 25. Mary Nolan Juna 8.. ..81 .. .66.. ..69.. Issue ..58. ..75., ..43. ..70, ..50. ..64. ..64. .75.. ..62. ..65. .67.. .73... .Apr. 8 .Mar. 29 .Mar. 18 .Apr. 26 . Feb. 8 ..June 29 .Dec. 21 '.Dee. '21 .Apr. 19 .Mar. 22 -Feb. 15 Mar. 22 . Dec. 28 . Feb. I May 24 July It ...7222 ...5198 67.. ...5462.... 57. -5025.... 56. ..6041 67.. ..7727.... 80.. .. 4541 .8529.... 73!! .Mar. 29 June 21 ..Jan. 4 .May'io Joiy'il Coming Feature Attractions •ISAM Quiet an Western Front (A. T.) Wolheim-Ayres-Wray •t§Boudoir Diplomat (A.T.) •tICohens 4 Kelleys In Ireland (A.T.) •t§East is West (A.T.) Lupe Velez •§tHunchbaek of Notra Dame (A.T.) .Whlteman'i Band Cast . Fairbanks, Jr., Loff- Boles ... •t§Klng of Jazz. The (A.T.).. •t§Lady Surrenders, The (A.T.) . •tILIttle Aceldent (A.T.) '§tMerry- Go-Round (A.T.) ., •tlOregon Trail (A.T.) *t§Ourang •§tOutslde the Law (A.T.). ♦t§Resurrectlon (A.T.) itSSaint Johnson (A.T.) ItlStrlctly Dishonorable (A. T.J.John Boies •t§Virgln of Stambeul (A.T.) e* Special .8724.... 97. Page. Sept. I .Apr. 8 .'.Jail* II .Nolan-Robinson .Boles- Velez ... . Ayres-Wray Title Alias the Bandit All Wet Anthony & Cleopatra (reissue)., dadge of Bravery . Bashful Whirlwind (Reissue) Battling Kid. The Beauty Parade. The Benjamin Franklin (Reissue) Boundary Line, The (Reissue).. Close Call (Reissue) Columbus & Isabella (reissue).. Crooked Trails Crimson Courage Danger Claim. Tha . . Fighting Terror (Reissue) ... French Leave Follow Me Foul Ball Getting the Air Her Bashful Beau Hla Girl's Wedding Kounty Fair Last Stand Law In the Saddle Lightning Rider, The Lightning Express (Serial) Make It Snappv Man Hunter, The Matter of Policy Milky Way (Reissue) Omar Khayam (Reissue) One Wet Night *t§Parlez-vous Paul Revere (Reissue) Plane Crazy Peekaboo Pony Express Kid. The °ost of Honor Prehistoric Man (Reissue) Pronto Kid, The (Reissue) Queen of Roundup (Reissue).. Red Coat's Romance Restless Rest (Re-lssuo) Rooln' Venus Seeing Red (Reissue) Should Poker Players Marry? Sid's Long Count Sitting Pretty Six Gun Justice Some Show Step Right Up Son of Courage Storm King (Re-lssuo) Speak Easy (Reissue) Trail of the Pack Under the White Robe (Re-lstue Way of the West (Reissue).. Why Walt Whlo Hand. The (Reissue)... Wild West Wallop (Reissue) William Tell Wolf's Fangs SHORT SUBJECTS Star Re|. D,„ .Bobbie Nelson May 17 , Sid Saylor May 26.7. red Caraoa Feb 8 Edmund Cobb Aug. 30'' .Bobbie Nelson June 14 .Arthur Lake July 2" • ■_■••.••/, Juno 23 '.'. .Fred Humes July 5 Edmund Cobb Aug. 2" "•■■•: Juna 9. .'. Ted Carson May 3 .Ted Carson Mar. 8 ' Bobble Nelson Mar 22 . B I Hie Sullivan July 19' .Sid Saylar Mlr. ,,;; .Arthur Lake Apr. 30 ■ Sid Saylor Apr. 16.. ' A!°!h.1,r W# M,r- 5.. .Arthur Laka Juna II .Arthur Laka Joly 23 " .Oswald Cartoon Jan 6 .Bobbie Nalsan Jan.' 25 Ted Carson Apr. 5" -Ted Carson Aug. 23 .Chandler-Lorraine Juna 2 .Sid Saylor Feb. l2 " .Ted Carson July 26" .Edwards Jan. 13." .Charlie Puffy Mar. 10 July 14..' Roach- Edwards Feb. 24 .Summervllle Sept. 10 Aug. 18.'.' • Sid Saylor July 9 .Arthur Lake May 21 .Edmund Cobb Aug. 9" -Bobbie Nelson Feb. 22 Aug. II.. Edmund Cobb Apr. 12... . Josle Sedgwick Mar 1.. .Ted Carson June 28.. . Nealy Edwards Mar. 24.. .Josle Sedgwick Jan. 18.. .Billy Sullivan Aug. 16.. June 30. .. .Sid Saylor May 28. .Arthur Laka Jan. 15 .Bobbie Nelson Apr. 19.°. .Arthur Lake Apr. 2.. Sid Saylor May 7.. .Bobbie Nelson July 12 Edmund Cobb Feb. 15.. Charlie Puffy Apr. 7... .Ted Carson Jan. 7.. )Neely Edwards May 12... Neely Edwards Feb. I.. .Slim Summervllle Feb. 10.. Billy Sullivan Mar. 15.. .Edmund Cobb May 24.. Jan. 27.. Ted Carson Mayi 31. Length Reviewed . .2 reels .2 reels ..Jan. II .2 reals .2 reels .2 reels .2 reels . 1 reel .2 reels . . Mar. 29 • -2 reels ..Feb. 1 - 2 reels .Fab. 15 . 2 reels .Mar." 8 -2 reels -Apr. 6 . 2 reels . .2 reels . - Fab. 1 . 2 reals . May 24 .2 reals June 28 • 1 reel . Dae. 7 . 2 reals Dee. 21 - .2 reels ..Mar. 1 .2 reels ..July 19 .10 episodes . 2 reels ..2 raala.... ...July I . 1 reel . 1 reel . . . .1 reel - ■ reel .... 2 reels . 1 reel 2 reels .2 reel* .-Apr. 26 ■ 2 reels . .2 reels. . . ..Jan. 18 .2 reels .2 reels .1 reel .2 reels.... .2 reels -2 reels .2 reels... .Dec. 21 . .2 reels ..Mar. 15 . .2 reels ..Apr. 19 . 2 reels . Daa. 7 .2 reels . 1 reel .2 reels . 1 reel -May 16 Title SOUND SHORTS Star Rel. Date Mar. 3. '•SArabianDaze *t§Big Circus. The (Serial) Bushman. Jr.-Vaughan *t§Bowery Blmboes Oswald Cartoon Mar. 17. •♦SBroadway Follies Oswald Cartoon Mar. 3. •t§Brother for Sale (A. T.) Sunny Jim June 25. *t§Chlnese Blues (A.T.) Sportino Youth Mar. 31. •tSChrlstmas Cheer (A. T.) Sunny Jim Fob. 3. •tChlle r.nn Carmen Oswald Cartoon Feb. 3. •t§Cold Feet Oswald Cartoon Aug. 18., tIFanny the Mula Cartoons Sept. II., Length .2 reels. . Reviewed -I reel Apr. 5 - I reel Feb. 15 ..2 reels Dec. 21 - 2 reels Mar. 29 ..2 reels Dec. 14 - - I reel Jan. II . . I reel . . I reel 'Means synchronized score. tMeans sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. 76 Motion Picture News August 16, 1930 MSFellow Students Sid Saylor Apr. ItlFootllght Follies (A.T.) Sporting Youth Feb. •t§Haloween Sporting Youth Apr. •t§Hash Shop ....Oswald Cartoon Apr. •tSHell's Heole Oawald Cartoon June •tHonpecked Oswald Cartoon Aug. •t§Hls Baohelor Daddy sunny Jim Way •MHot for Hollywood Oswald Cartoon May •Hurdy Gurdy .Oswald Cartoon Jan. •tilndlans Are Coming (A.T.) . .McCoy-Roy Oct. •tSJade Box. The Lorralne-Perrln Mar. •tKlsses and Curse* Oswald Cartoon Feb. *t§Leather Pushers Series •flLightnlng Express. The (Serial) Lorraine-Chandler June •tJLrve Ghosts .1 reel July 26 . I reel . . 2 reels Dee. 14 ..I real May It . .2 reels Jan. 25 ..2 reals Apr. 26 . . 2 reels Mar. * ..2 reels May 10 . .2 reels .Jan. 25 . .1 reel . . I reel L reels . . . Uee l« ..2 reels June 14 . . .)reel . . I reel . . 10 eoisodes . . 10 episodes. . .June 21 2 reals Fab. la ..I reel Mar. 29 . .2 reels . .2 reels Feb. I WARNER BROTHERS (Available sound-on-dtsc only) Title "tSCouraga (A.T.) ... *tsOumb«lls in Ermine (A. T.i. MIEvldence (A.T.) •tf General Crack (A.T.) *t§Golden Dawn (A.T.) •tIGreen Goddess. The (A. T.).. •t§Hold Everything (A.T.) >t§ Isle of Escape (A. T.) •t§Mammy (A.T.) •t§Man from Blank ley's. The(A.T.). •tSMen Hunter (A. T.) •t§Ohl Sailor, Behave (A.T.).... •T§On the Border •t§Rough Waters (A. T.) •t§Royal Box (A.T.) (German).. •t§Second Choice (A.T.) •t§Seeond Fleer Mystery (A. T) •t§She Couldn't Say No •tSSong of the West (A.T.) •t§Those Who Danee (A.T.) •t§Under a Texas Moon (A. T.>. •t§Wide Open (A. T.) Star Rel. Date Bennett-Nixon June 7.. Armstrong-Gleason-Kent May 10.. Pauline Frederick Jan. 25. John Barry more Jan. 25.. Woolf-Segat June 14.. George Arllts Mar. 8., Lightner-Brown-O'Nelll May I. Blue-Loy Mar. I. Al Jolson May 31. John Barrymore May 24. Rln-Tln-TIn May 3. Delroy-KIng Aug. 6. Kin-lln-Tln Mar. 15. Rln-Tln-TIn June 7. Moissl-Horn •• Dolores Costello Jan. 4. Withers- Young Apr. 26.. Llghtner-Morrls Feb. 15. Boles-Segal Mar. 5. Monte Blue Apr. 19. Fay-Torres-Ley-Beery Apr. I. E. E. Horton Feb. I. Length Feet Mlns. ..6830 74. .6300.... 70. ..7152. ...79 ..9809.. .109. .7447 83.. ..6653. ...74 ..7513. ...84 ..5814 65. ..7570.... 84. ..6167. ...68. ..4383 49. ..5850.... 65. ..4410. . . 4280 ba . ..8000 89. ..8150 91. ..5268.... 59 ..6413. ...71. . .7185 80. ..6876.... 76, ..7498.... 83. ..6341 71 . Reviewed ..May 3i ..June 7 ..Oct. 19 .Nov. 16 June 21 ..Feb. 22 ..Apr. 12 ..Apr. 5 ..Mar. 29 ..Apr. 12 ..Apr. 12 .July 12 . . Feb. 8 ..July 26 ..Dee. 28 ..Jan. II ..May 10 ..Feb. 22 Mar. • . July It ..Apr. 12 ..Mar. 29 Coming Feature Attractions Star Rel. . Dell- Boley- Gordon . Holmes- Mitchell .Al Jolson Aug. ..John Halliday Title Bad Women § Barber John's Boy.. Big Boy Both Were Young.. Captain Applejack Children of Dreams Dancing Sweeties . . Adam and Evening Divorce Among Friends Hall-Delroy Egg Crate Wallop Withers-Nixon Fifty Million Frenchmen Olsen 4 Johnson Gay Caballero Doorway to Hell Ayres-Matthews Ex-Mistress Nolan-Hamilton Life of the Party Winnie Lightner Matrimonial Bed Frank Fay Maybe Its' Love Brown-Bennett . Mavtime Length Reviewer! Withers-Carol July 19. .Aug. .Sept. Moby Dick . .'.'.'.'.'..'.'. '.'. '. ','.'. John' Barrymore' ...... '.'.'.'... Sept. 20 Aug. 16 Office Wife Makaill-Stone Aug. 23 Old English George Arliss Outward Bound Howard- Mercer Penny Arcade Withers- Knapp Red Hot Sinners Winnie Liqhtner Recaptured Love Bennett- Halliday July 8 River's End Bickford-Knapp Sit Tiqht Liqhtner-Brown A Soldier's Plaything Loder-Lyon-Langdon Sept. 6 Steel Hiqhway Withers- Aster Sweet Kitty Bel lairs Claudia Dell Three Faces Eatft Bennett-von Stroheim July 26 Viennese Nights Gray-Segal-Hersholt Sept. 20 VITAPHONE VARIETIES (D) Tltla Star I '"Qth Reviewed Absent Minded Perklns-Ford 882.... 10. Apr. 12 Alda. Frances Sonus .. - "3... .6. Feb 8 And Wife E I ott-DavIs "'■ " Apr. 12 At Home ............The Potters 1435.... 16 .Mar. 15 At Your Service Landls-Halllgan-Blackwood 633 7 ........ Ratterv of sines A Hovt-Coots-Ouintelle 719 8. ..May in !eli!Je It or Not Robert L. Ripley 2 reels May 24 Benefit. The Joe Frisco 928 10.. Feb. 3 Bernie. Ben Orchestra 771 9. .Apr. 18 Big Money The Potters 1141 . .. . 12 1.. May 24 Bigger and Better Watsons 8. .Aug. » Body Slam. The Lambert-Ledoux-lrving I reel July 19 Bridal Night Arthur-Merriam 865.. 629.. 688.. 793.. .10.. . 7 . 8 . 9 .. 9. ..9.. .8.. Mar. June 21 .May ...9. .June '."t.'.Wlii" . 8 .July .10. .June . 17. .June . 5 Broadway's Like That Ruth Etting Bubble Party. The Geo. Sweet Bubbles Yitaphone Kiddies . Cave Club. The Leach, Merman-Plerlot Celeste Aida Giovanni Martinelli Cheer Leader. The Tom Douglas 826... Christmas Knight Washburn-Eddy-Middleton 696... Coll-giate Model. The Ona Munson 2 reels Congo Jazz Loney Tunes No. 2 Contrary Mary Bobby Watson 839.. Cry Baby Mary Louise Treen Danger Lltel-Campeau-Merriam 744... Desert Thrills Edwin Bartlett 725... Devil's Parade. The Sidney Toler 888... Done in Oil .The Potters 1539... Ducking Duty Conklln-Morgan 493... Duel. The Fields-Teasdale Eternal Triangle. The Rich-Standing- Kal iz Evolution Progress of Motion Pictures 10. .June 21 Evolution of the Dance 1071 12. .Feb. 22 Faust Duet 1st Act 872 16. .Nov. 20 Feminine Types Jean Barrios Fight. The Norman Broke nsh ire I reel May 10 Find the Woman Hugh O'Connelt 817 9 Five Minutes From the Station. .Overman-Churchill-Sidney Footnotes Page Sisters & Oscar Grogan 519... 6. .Apr. 19 For Sale Gregory Rotoff 523 6.. Juno 14 Fore Ford- Lane Frame, The Boyd-Middleton 934 10 Getting a Raise The Potters 1136 13. .May 10 *t§Ginsberg of Newberg Eddie Lambert 2 reels Aug, Glee uuartette. The jack Buchanan 552 6. .Feb. Going Places Shaw 4 Lee 660 June Grand Uproar Jim McWilliams . 702 8. .May Gym Jams Lew Mayer 635 7. .Apr. Head Man. The O'Connell-Kelly 796 9. .Apr. Heart Breaker, The Eddie Foy, Jr 1315 15 Heidt and His Californians June 7 Her Relatives Neely Edward Holland 733 8.. June 14 Holiday in Storyland, A Vltaphone Kiddles 799 9 Idle Chatter Lou Holtz 908 10. .Apr. 19 III Wind, An H ibbard-Lorch-Graham 2 reels June 14 Japanese Bowl, The 694 8. .June 14 Jazz Rehearsal Kane- Edwards I reel May 10 Keeping Company Eddie Buzzell 1746. ... 19. .May 10 Letters Pauline Garon 800 9 Let's Elope Betty & Jerry Browne 645 8. .June 14 Lobe Dog of Dogs Lobo 590 7. .Mar. 8 Lonely Glglo Lotti Loder 922 9 Lost and Found Demarest-Bond (This act not yet released) Love Boat, The Merman Timberg 754.... 8. .Mar. I Married Flint- Ridges- Foran Master Sweeper, The Chester Conklin 904 10. Mar. 8 Matinee Idle Henry HuK 685 8. .June 14 McLallen. Jack I reel Military Post. The Roberto Guzman 570.. Money, Money, Money Mason- Keeler 876.. Naggers at Breakfast. The Mr. 4 Mrs. Jack Norworth 845.. Nay. Nay, Nero Cameron -Watson New Racket. The I reel a 15 7 31 19 19 . 6 10. 9.. June June 7 Mar. 15 14 .Mar. 15 Nile Green Broderlck-Crawford 740 8. .June 7 No-Account, The Hardie-Hutchinson 777.... 9 Office Stops 874 10.. May 31 On the Raneho Will & Gladys Ahern 600 7.. Mar. 15 Only the Girl Wattles-Mareh 580.... 6 Operation. The Edoar Beroen 835.... 9 ..Feb. 8 *;§Out for Game Luclen Llttlefleld 2 reels Aug. 2 Paghacci John Charles Thomas Pa Gets a Vacation The Potters 1243 14 Paper Hanging .. Johnny Arthur | reel May 31 Paolo. Paauita 4 Chiquita 832 9 Pay Off. The H. B. Walthall 1076 12. .Mar. 8 People Versus, The Campeau-O'Malley 548 6. ..Apr. 12 Perfect Understanding, A May-Oaks 537 6 Play Boy, The Fox-Curtis 2 reels. Poor Aubrey Franklin Pangborn Poor Fish, The Cavanaugh-Ridges-Schafer Reno or Bust Pangborn- Elliott 1150 13. June Road Knights 9. .Aug. Rhythms Reisman Band 15. .Aug. Royal Fourflusher. The Eddie Buzzell 1556 17. .June Russian Rhapsody. A Kuznetzoff 4 Nicollna 704 8 Seymour, Ann Songs Shakespeare Was Right She Who Gets Slapped Tom Dugan June 7 Slnkln' In the Bathtub Looney Tunes No. I | reel May 10 Slick As Ever H. J. Conley 2 reels June 7 Song Palntlnls Ann Seymour i reel June 7 Song Plugger, The Joe Frisco 1390 16. .June 7 Sound Effects Buddy Trans 653 7 May 10 South Sea Pearl Gaston Glass 2 reels . May 10 Stand Up. The Watson-Cameron-Mack 685 8 June 14 Still Alarm. The Webb-Allen | reel Juno 7 Strong and Willing Trixie Frlgan7a Strong Arm, The Harrington-O'Nell Surprise Ougan-Leonaro 1038 12 !. Suspicion Lyons- Ear'e-Morne System Clements- Knanp Taking Ways Codee 4 Orth 2 reels May 10 Talkinq It Over lack Osterman 739 8 Taxi Talks Tracy-Alexander 1348 15 ,Jun« 14 Temnle Belles Green-Blackman 1346 15 June 14 Tenement Tangle, A Ryan 4 Lee 75R' ' 9'iuna 14 23 Sklddo ... Mr/W* ■ 854 .10 June 14 Two of a Kind Lytell-Fant 1 ree| june 7 Two Rounds of Love Rennie-Dlxon .... Varsity Show. The Olive Shea '.'.'.'.'.'.'.'.'.'. Vengeance Richmond- Moorhead Rig q ' ' ' p'.'h' ' '• Websterian Students Ryan- Lee 801 q A»r 10 Wedding of Jack and Jill. Th». . Vitaphone Kiddles 701 ' ' 8 ' Inn. 7 Howard- Newton '. " 485 " " i 2 reels May 10 '7 9 9 14 Wedding Belles What a Life Who Pays? Murray-Oakland Window Cleaners Brlce- Edwards Work. v.iednei5 once- tnwaras 1537 7 a„,. in M ilton C M7 '■ ' Apr- " 955.. .942.. 637.. .June .Mar. 857 9. Apr. 28 I YOU'LL FIND IT FIRST IN MOTION PICTURE NEWS What are Sound and Color Worth? . . . NATURALLY they are worth any- thing you can afford to pay for them. Here is a series of special tinted films ihat lend charming color, and give strikingly faithful sound, at the cost of black - and -white. f Eastman Sono- chroine Tinted Positive Films'' is the name. They supply the two prime features of the modern motion pic- ture without any penalty of price. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Br u la lour, Inc., Distributors New York Chicago Hollywood EVERY WEEK and EVERY PICTURE ESTABLISH MORE FIRMLY i tx surin:A\iUY COMMON CLAY with CONSTANCE BENNETT LEW AYRES TULLY MARSHALL, MATTY KEMP, BERYL MERCER Directed by VICTOR FLEMING From the Harvard prize play by Cleves Kinkead Held over for 3rd week at Roxy. Business building every day because of word of mouth advertising. First 4 days of 2nd week beat first 4 opening days by $5,280. AUGUST 17 MAN TROUBLE DOROTHY MACKAILL, MILTON SILLS KENNETH MacKENNA, SHARON LYNN ROSCOE KARNS Story by Ben Ames Williams Directed by BERTHOLD VIERTEL See Milton Sills in a new kind of a role, bigger than he has ever had. And Dorothy Mackoill the beautiful, great-to-see and great-to-hear as she sings songs you'll remember. A romance that's a spine tingler and heart toucher combined. AUGUST 24 ZANE GREY'S GRAND STORY LAST OF THE DUANES with the Big Shot of Western stars GEORGE O'BRIEN and LUCILE BROWN E, talent from the stage MYRNA LOY, the orchid of the screen WALTER McGRAIL, popular leading man Directed by ALFRED WERKER Caviar to kids and all others who love to pile thrill on thrill... Rattle of shots. ..Thunder of hoof s... O'Brien rides like a Cossack, and can pack a lot of petting into his good right arm. You'll gasp at the terrific falls of horses and men. ..44 calibre in everyway. AUGUST 31 tllCUS I IX 19)0 u Patent Office ANOTHER PRIZE for LEO! 'smashes t^e sideti°rtv^-ssdone naotdmwv untty. over the e*«e ^ ^ Such PicWt7hoWovets m° standees- OUT OF 18 SMASHES: ANNA CHRISTIE CAUGHT SHORT DIVORCEE HOLLYWOOD REVUE OUR MODERN MAIDENS AND THESE WILL BE IN Variety's EXT B. O. REPORT: THE BIG HOUSE LET US BE GAY ROMANCE OUR BLUSHING BRIDES WAY OUT WEST Sen ****** Price 20 Cent* /lie. Chicago announces ...» co^° SBS* S,A"'. r ALL ACT/CW/ SOUND ON FILM AND DISC PRINTS BOOK ALL TWELVE MOW 0? MORS COOO NBWSCOMWG/ BEYOHD'^WOCRAHDE JACK PERR-IN BUFFALO blLLjR-. FR.ANKLYNFARNUM z*MC7«>" HARRY WEB* RIDIN' LAW JACK PERR-lN yakCmacanutt CDBERTWALKEP- /y*«:ra> GHARRY WEBB FIREBRANDJORDAN tvi't'/u LANE CHANDLER YAKIMA CAN UTT SHELDON LEWIS PlRECTED BY ALYIN J.NEITZ- BAR L RANCH' BUFFALO BILLJR.. YAKIMACANUTT WALLY WALES PlRECTEP BY HARRY WEBB CANYON HAWKS YAKIMACANUTT *>UZZ BARTON WALLY WALES TRAILS °r DANGER' WALLY WALES VIRGINIA BROWN FAIRE JACK PERRIN _*i«ccrc**r alvin j.NEITZ FIRST GRAPHIC EXCHANGE Buffalo, N. Y. FIRST GRAPHIC EXCHANGE Albany, N. V. ARTHUR C. BROMBERG ATTRACTIONS Atlanta, Ga. ARTIIl'R C. BROMBERG ATTRACTIONS Charlotte, N. C. ARTHl R C. BROMBERG ATTRACTIONS New Orleans, La. ARTHUR C. BROMBERG ATTRACTIONS Tampa, Florida ARTHUR C. BROMBERG ATTRACTIONS llii nihil: Ii.iiii All). «VORLD-ABT PICTURES OF V. K., IN< Boston, Mass. SECURITY PICTURES Chicago, III. SECURITY PICT! RES I ml la nil pel is. IihI. FISCHER FILM EXCHANGE CO. Cleveland, Ohio BOOK ALL SIX NOW . . . IT FISCHER FILM EXCHANGE ( O. Cincinnati, Ohio ALLIED FIT.M EXCHANGE, INC. Ii. ill is Texas ALLIED FILM EXCHANGE, INC. Oklahoma City. Okla. SHEFFIELD EXCHANGE SYSTEM Denver, Colo. SHEFFIELD EXCHANGE SYSTEM i418 Second Avenue Seattle. Wash. SHEFFIELD EXCHANGE SYSTEM 168 Glisan Street Portland, Ore. SHEFFIELD EXCHANGE SYSTEM Salt Liki Cits . I tall EXCELLENT I'll II RES CORP. Detroit. Mich. MIDWEST FILM DISTRIBUTORS, IN* Kansas City. Mo. CONTINENTAL RKPKODI CF.R CO. 1()> Ninth St., Milwaukee. Wis. HOME STATE FILM EXCHANGE. INC. Little Rock. Ark. CELEBRATED FILM EXCHANGE Minneapolis. Minn. CAPITAL FILM EXCHANGE, New York City CAPITOL PICTURES CORP. Omaha. Nehr. GOLD MEDAL FILM CO. Philadelphia. Pa. GOLD MEDAL FILM CO. Washington, l». c. COLUMBIA FILM SERVICE, Pittsburgh. Pa. PROGRESSIVE PICTI RKs. INC. St. Louis. Mo. CO-OPERATIVE FILM EXCHANGE San Francisco, Calif. CO-OPERATIVE FILM EXCHANGE Los Angeles, Calif. INC. IN< . BIG 4 FILM CORPORATION 130 W. 46th ST., NEW YORK CIT John R. Fretiler, President . , i i« ; S T O I TURNING SHORTS FROM A PRORLEM INTO A PLEASURE! {J Paramount's entrance into the sound shorts field, with its mighty production organization and high standard of quality. Paramount's showmanlike action in con- ducting a nation-wide survey of theaters to find out what kind and what numbers of shorts were wanted, and then basing its 1930-31 program on the results. Have turned shorts from a problem into a pleasure for every exhibitor booking Paramount Shorts for the netfeJseason. M-G-^l GRAB J STRANGE AS IT SEEMS/ HERE'S THE PROOF that Universal has the only news- reel that is a bigger box-office attraction than the feature. Read what H. F. Beaumont and Lewis P. Newhafer, proprietors of the Colony Theatre, Chicago, say: Universal newsrecl with Graham McNamee spells money to the exhibitor in capital letters. We get calls every day to ask nil if the newsreel with McNamee is being shown. On one day Presented by CARL LAEMMLE alone we had thirty-one calls about the newsreel against eight , f asking what the feature would be. So there is no doubt about the supervision or Sam B. Jacobson this as a real box-office attraction. Build up patronage with GRAHAM MCNAMEE The National Broadcasting Company Ace as the Talking Reporter of — UNIVERSAL TALKING NEWSREEL ^■i to start off tQUMm i ***& FRANK CAPRA for DIRIGIBLE With JACK HOLT and RALPH GRAVES . . . From Lieut. Commander Frank Wead's great story. Mr. Capra gave you Submarine, Flight, Ladies of Leisure, Rain or Shine/7 and many other box-office successes. My H r v J CO! HOWARD HAWKS for II THE CRIMINAL CODE From the sensational New York stage hit by Martin Flavin . . . and winner of the Theatre Club Trophy as the best play of the year. Mr. Hawks wielded the megaphone on "The Dawn Patrol, Air Circus, and numerous other big attractions. JOHN BLYSTONE for TOL ABLE DAVID Joseph Hergesheimer's immortal screen classic brought to the screen as a talking picture, by public demand. Mr. Blystone is the director of "So This is London" and many other money pictures. SUPERIOR TWENTY VICTOR FLEMING for [ARIZONA Written for the screen by Jules Furthman from Augustus Thomas' greatest outdoor play. To be produced on an epic scale. Mr. Fleming directed "The Virginian/' "Common Clay/' and other big-time productions. JOHN ROBERTSON for MADONNA T°HFE STREETS An adaption of the famous novel, "The Ragged Messenger/' by W. B. Maxwell. To be produced up to the full possibilities of a great title and a great story. Mr. Robertson directed Mary Pickford and Richard Barthelmess in some of their biggest productions. LIONEL BARRYMORE for BARBARA STANWYCK'S 1st NEW-SEASON GIANT The greatest star find of years to be presented in a powerful drama destined to touch new high grosses. Title soon to be announced. Mr. Barrymore directed "The Rogue Song, Madame X and many other seat- sellers. PICTURES So This is London! The world's greatest city is not slow in developing a great American institution — The Newsreel Theatre BRITISH MOVIETONE NEWS L Distributed by Fox Film Company, Ltd. J GIVES ENGLAND A NEW THRILL with the Distinguished audience filled London's new theatre on Shaftsbury Avenue at opening performance Monday, August 18, and welcomed newest achieve- ment in screen journalism. • British Movietone News is the brightest symposium of topical events yet gathered for the SCreen. — London Daily Mail London Newsreel Theatre cer- tainly should Find favor with public. — tone/on Daily Telegraph The novel enterprise certainly lives up to its slogan "round the world in fifty minutes". — London Daily Mirror The experiment has every ap- pearance of success. — London Times LONDON NEWSREEL ■ THEATRE NEXT!! on the "BIG HIT" Pathe Schedule Another Showman's Picture from Pathe Something "different" differently done — Dramatizing men's thoughts of women in moments of danger— Visualizing the vagaries of women in their adoration of men. Surprises on the brink of suspense— Laughs in the midst of thrills. A production of wide dramatic scope and unusual showmanship elements to iromote bia box office business. PATHI BE YON Played by a Great Cast of Twenty-Five Dramatic and Comedy Stars headed by Pathe's popular artists featuring: WILLIAM BOYD FRED SCOTT ZASU PITTS HELEN TWELVETREES RUSSELL GLEASON DOROTHY BURGESS JAMES GLEASON LEW CODY JUNE COLLYER Adapted for screen presentation by: Garrett Fort, James Gleason, James Seymour, Lynn Riggs, Thomas Lennon and Mauri Grashin, from the story by Hope Bennett ■ I HW-?S fari \ BHHHBHH HW A SUPER ATTRACTION Founded on Basic Human Emotions MAN'S PRIMAL DEMAND FOR LOVE- WOMAN'S CRAVING FOR AFFECTION- JEALOUSY THE SYMBOL OF PASSION AND THE ENEMY OF HAPPINESS. / / BEYOND VICTORY" IS THE TRIUMPHAL SURRENDER TO HUMAN DESIRES Produced by E. B. DERR Directed by JOHN ROBERTSON PRODUCTIONS WITH POPULAR APPEAL! Novelty and Variety — the secret of showmanship — are found in Pathe productions. On the "BIG HIT" Schedule for 1930-31 Five Features Completed — Five in work and ten in active preparation for production. HOLIDAY A Joyous Record Breaker. Featuring Ann Harding, Mary Astor, Edward Everett Norton, Robert Ames and Hedda Hopper. Directed by EDWARD H. GRIFFITH Produced by E. B. DERR. HER MAN A tale of tigerish love in pleasure-mad Hav- ana. Featuring Helen Twelvetrees, Marjorie Rambeau, Ricardo Cortez, Phillips Holmes, James Gleason, and Franklin Pangborn. NIGHT WORK Laughs and more laughs of the kind that the world demands and gladly pays for starring Eddie Quillan. SWING HIGH The glitter, thrills and riotous merriment of Circus and Carnival life with an all-star cast of sixteen. Oiigin U. S. A. VOLUME XLII NUMBER 8 NEW YORK CITY AUGUST 23, 1930 Indignant Producers Swatting Abuse of BuyingPower; FosteringNew First Runs Forgotten? The production code of ethics was to have been reflected in pictures re- leased after July 1, but the trailer an- nouncement of "The Matrimonial Bed" lays emphasis on this: the "farce that made Paris gasp and blush." The pic- ture, the trailer asserts, is "a bit risque." Incidentally, it would be pretty hard for any one to miss the lip - movement ep'thet of William Haines in 'Way Out West." British Renters Growing Uneasy Over Dishonesty London — The honor of Johnny Bull's theatre owners is at stake ! English dis- tributors are looking for the "nigger in the wood pile," while the exhibitors may be expected to appoint their seconds almost momentarily in an attempt to dislodge charges of crookedness and doctored books governing percentage bookings of recent feature releases. There is evidence everywhere of growing unrest among the distributors "concerning the accuracy — or inaccuracy — of certain re- turn sheets. An air of suspicion has been created and Sherlock Holmes put to work on the case with his best pair of micro- scopic lenses. If the culprits are discovered distributors threaten a tiring squad. 42 Features on Tiffany 1930-31 List; 62 Shorts Forty-two features and 62 short subjects will be released during the 1930-31 season by Tiffany, states Grant L. Cooke, com- pany vice-president. There will be 26 pictures designated as specials, among them the James Cruze pro- ductions, 12 westerns and six melodramas. Bob Steele and Rex Lease are to be starred in a series of six westerns each. A number of Gene Stratton Porter stories are in- cluded in the line-up. Titles and story ma- terial now is being lined up. In the short-subject line-up are 6 two-reel chimpanzee comedies; 6 Color Symphonies. {Continued on page 26) Independent Houses, Once Out In the Cold, Due to Get "The Breaks" . Real competition is developing in the first run field, due to alleged abuse of their buying power on the part of big circuits. Publix, particularly, is reported to be threatened with competition in a number nt -pots, due to the new situation. Warners, too, are facing an onslaught by indepen- dents, particularly in Philadelphia, where Paramount is sewing to opposition. New first runs are being created all over the United States and buying power divided among more factors, particularly in towns where Publix operates, as a direct result of failure of several producing companies to get together on flat rental and percentage deals with Publix. Reported dissatisfaction on the part of -alts managers with deals offered by Publix is leading to a policy of selling away from the Katz organization and the closing of contracts with independents operating in competition to the Paramount theatre ally. \t least three major lines of product are, as a consequence, being offered and bought by independents, giving them first call on a class of product which has been denied them in toto for the past several years. While to date the deals of this calibre so far closed are limited in number, indications are that the total will be swelled consider- ably, provided the distributors at odds with Publix stick to their attitude of selling their product to the exhibitor who will pay the tavitl regardless of affiliation. The "Bolshevik Trio" Warners, First National and United Artists are the three "bolsheviks," despite the existence of franchises with the Publix group. In the case of these distributors, the franchise arrangement covers only the number of theatres in the Publix string at the time the contract was signed. The splurge in theatre acquisition and, in minor pi "portion, construction, in the last 18 months has developed situations in many new towns where time is open and where individual deals must now be made for 1930-1931 product. In some instances, Publix will close with Warners, First National and U. A. In others, it is probable this product will go to the independent exhibitor operating against Publix. First National, for instance, has been active in the Southwest, having sold away from Publix in Waco, Tyler and Little Rock at prices which are said to be from 30 to 100 per cent over the Publix buy of last year. Distributors have always sold away from chains in scattered instances, but the present drift, in the opinion of those who know selling, has rarely, if ever, been so definite. Plan Prosperity Week Paramount Publix will celebrate a national "prosperity week," from Octo- ber 5 to 11. Company houses and in- dependents are to be invited to join in the observance, in which all branches of the company will partici- pate and co-operation of business and civic leaders will be sought in an at- tempt to put over the campaign on an elaborate scale in all spots throughout the country. Schulberg Seen Victorious in Wanger Rivalry The odds in the Schulberg-Wanger squabble, long rampant on the inside at Paramount, are seen veering toward the former in official word from Jesse L. Lasky that Schulberg is now managing director of production with "active charge" at stu- dios East and West. Walter Wanger, long bearing the title of general manager of production, continues to carry the monicker, but, according to announcement, "has been directed charged with responsibility of coordinating the ac- tivities of the company's various studios." He has been producing the 18 pictures set up as the Paramount quota in the East, but presumably Shulberg will take them over in addition to his extensive duties in Holly- wood. The differences between Schulberg and \\ anger developed several years ago and are understood to revolve around exercise of authority over the Hollywood studio, which is Schulberg's domain, by Wanger from New York. Schulberg is understood to have been any- thing but pleased about it. That he appar- ently won his point is believed by those in the know to be borne out by Wanger's in- frequent visits to Hollywood, despite the fact that he has always carried with him the title of general manager of production. Helen's Hobbies Hog Headlines Chicago — Helen (Boop-a-Doop) Kane established some sort of long distance rec- ord locally for space chiselling during her (Continued on page 26) Vol. XLII NEW YORK CITY, AUGUST 23, 1930 No. 8 THE GIANTS ARE THROWING BRICKBATS 4 4YT7 E'RE back in the picture business y/y again." So spoke a sales manager the other day and this is why: Rising rapidly and in increasing number throughout the country is an entirely new crop of first runs. Warners, First National and United Artists, disgruntled over the price treatment meted out by the film buyers at Publix, are selling away from the nation's biggest chain and to the lowly, oft-despised and ignored independent. Sounds funny, is, and yet carries a significance and a hope for the future that must be counted in the reckoning of what tomorrow will bring. Maybe It's the Millenium IT means that the lone-hand operator, sur- rounded by chain competition, has for the first time in years an opportunity to buy and book at least three major lines of product first run. It means that what have been second runs may now become first runs. It should and does give the worried independent a look-in on his proper share of business with the chain advantages of bulk buying and extended protection knocked galley west. It means adjusting the balance of power in many towns to give the independent a real fighting chance to meet his nemesis, the circuit, with weapons of nearly equal deadliness. Competition With a Bang AND when we say circuits, we mean exactly that. In the Philadelphia sector, Para- mount is selling away from Warners. An- other opportunity for the independents. In RKO towns, Paramount may be expected to follow the same procedure. Right down the line, the set-up applies for all independents and practically all distributors. In other words, competition is returning and that's what the sales manager meant when he said we're back in the picture business. It means that the buying power of the trade will be wrested from the hands of the few and thrown into the laps of the many. A fine, healthful and encouraging sign that this business will not allow itself to be bottled up. UT HE is one of three highly important officials who makes his company go 'round. His organization is a producer, a distributor and — significant for the point that follows — a heavy theatre owner. What is even more rare, a successful one. "You editorialized recently about big circuits in small towns. I want you to know with what com- plete accuracy you analyzed the situation," he writes. "You, of course, know how heavily we are interested in theatre operation. Yet it is an in- disputable fact that chains, centralizing their base operations in New York or any other big city can- not successfully manage small houses." The Nut Has a Kernel HE kernel of the nut is unquestionably the attention, the care and the exercise of contact and goodwill which the individual has built up over the years. Aloof, mechanized operation by circuit heads who don't know the towns in which they function is the rea- son why the small town situation is one which I think the national circuits will never learn to master. It isn't in the cards." This executive has no objection to the quotes, but he balks at the use of his name. Therefore the omission. But he is no second-rater, no novice at the picture business. His years of experience qualify him to talk with authority. No S.R.O. At This Theatre WE dropped in at a 2,000 seat house near New York the other day to catch a picture. We were amazed by the unsightly appear- ance of the front and lobby. The attendants were sloppy folks. We groped our way. unaided, to a seat in the aisle, thankful for this break, but the break was in the seat. But the manager of this house is a great fellow. The people swear by him and at his theatre. He spends a lot of time away from his job delivering speeches before the Kiwanis and Rotary clubs and other organizations. He gets a load of publicity for himself and sends the clippings into the home office of the chain where, no doubt, they consider him a great gun. But, there's never a line in front of his house. KANN. August 2 3 , 19 3 0 Motion Picture News 21 Distributors Ready with Contract, But Allied Ready To Kick Over Traces Two Marys Now Hollywood — With the marriage of Jack Pickford there are two Mary Pickfords now. Jack's wife is the for- mer Mary Mulhern, Follies star. James Kirkwood was best man at the wed- ding. B. & K. Passes up "Grumpy/' Then RKO Cleans Up Chicago — Publix-B. & K. bookers, it ap- pears, slipped up on "Grumpy," Paramount picture. The circuit passed the production with the result that it was snapped up by RKO and sent into the Palace. The picture drew raves from the critics and, with word- of-mouth advertising helping things along in a big way, the Palace grossed $24,500. its largest figure since the house switched to vaudefilm policy early this summer. The performance was so impressive to the local RKO office that, following its week at the Palace, "Grumpy" was sent over to the circuit's other Loop vaudefilm spot, the State-Lake, for a second Loop week. I;ir>t time these RKO houses have liked a picture that well. "Grumpy" is given full credit for the draw as no outstanding name figured on the vaude bill during the picture's week at the Palace. Deny Fox W. C. Will Take Over Publix Houses Seattle — Emphatic denials of the recently reported deal between Paramount Publix and Fox, whereby the Pacific Coast houses operated at present by the former company would be taken over by Fox West Coast, were issued here this week by District Man- ager Edward A. Smith of the Publix or- ganization. Smith spent several days in Seattle in conference with Robert Blair, Northwest theatre manager; A. W. Baker, manager of the Paramount theatre; and Star Duell, manager of the Metropolitan. It is also un- derstood that there were other conferences between these Paramount executives and local Fox West Coast heads, but then "Greater Talkie Season," beginning next week, may have been the subject of dis- cussion. Gus Frohman Dies Gustave Frohman, 76, brother of Daniel Frohman and a veteran in the legitimate field, died this week in New York. Hess Draft Made Public Today by NEWS— Still Differences Distributors are all set on their draft of a proposed new standard licensing agree- ment, full text of which is published today exclusively by Motion Picture News. The long and short form draft of distributors' proposed contract appear on page 39. While distributors are in agreement on the form of agreement they are willing shall be put in force, Motion Picture News learns exclusively that Allied States Asso- ciation is prepared to give battle on a num- ber of controversial points, and that the distributor draft as proposed is not satis- factory to the Allied group. The new contract proposals were vir- tually completed at the 5-5-5 conferences of the Hays organization, the M. P. T. O. A., and Allied, which wound up its sessions early in July at Atlantic City. Several of the clauses were left in abeyance at the con- ferences, after which Gabriel L. Hess of the Hays office and Abram F. Myers of Al- lied were to agree upon wording of the proposed agreement. At their recent meeting at Spring Park, Minn.. Allied leaders hinted they might re- hire to ratify the proposed contract due to their objections against zoning proposals. All Hunky-Dory Now in Fox-Janet Gaynor Jam Hollywood. — The Gaynor- Fox rift is completely patched up. As reported ex- clusively in Motion Picture News last week. Miss Gaynor is to be co-starred with Charles Farrell. Their first picture is to be a talker remake of "The Man Who Came Back." William K. Howard will direct and rehearsals will get under way Septem- ber 1st. For a second vehicle it is probable that George Gershwin will write an original musical. Para. Changes "Frog's" Story and Rumpus Starts Paris — Paramount's refusal to delete the credit for scenario from "A Woman Has Lied" may result in a law suit. Leopold Marchand, who charges that the company did not follow his screen yarn in the French- made production, does not want his name linked with the production and threatens suit to have it removed. "Rulers" Named Adolph Zukor, Harry M. Warner, William Randolph Hearst and others are named among the "59 rulers of the United States" named by James W. Gerard, former ambassador to Germany. Text in the "News" Complete text of Gabriel L. Hess' draft of the standard licensing agree- ment as approved by distributors ap- pears in this issue, beginning on page 39. The contract has been drafted in "long" and "short" forms. Distributors to Stay in Germany; Hays Names Aide Berlin — American distributors will not abandon the German market, it is em- phasized by appointment of Fayette W. Allport, attache of the American embassy at Paris, as representative of Will H. Hays. Allport will negotiate a new agreement in Germany covering importation of American films. There recently have been reports here that American distributors would abandon the German market because, it was asserted, profitable operation would be impossible under proposed quota restrictions. Fairbanks Awaits Chaplin Picture Bow; Cans Crew Hollywood — Douglas Fairbanks has given one month's notice to the remnant of his production staff and office help, with the exception of a few employees who handle fhe business and finances of the film star. Most of Fairbank's production crew was dismissed a month ago, with a few who had been with Doug for many years carried on the payroll. Latest decision cuts the old guard off the overhead. It is the report Fairbanks will not pro- duce another picture on his own until after Charles Chaplin's silent production, "City Lights," is released generally around the first of the year. Fairbanks cannot decide whether to make his next with dialogue or silent, and wants to wait for the reaction before spending his money on a picture. In the meantime, Fairbanks will star in "Reaching for the Moon" for Joseph M. Schenck. and this production carries both dialogue and music. Moorhead-Crosland Romance Hollywood — As soon as "Children of Dreams" is completed, Natalie Moorhead will become the bride of Director Alan Cros- land. Crosland is at present working on the Warner picture. Both have been married before. Miss Moorhead was divorced in Reno and Crosland in Paris. 22 Motion Picture News August 23, 1930 The Insiders' Outlook W' HAT did the president of one big company say to the pres- ident of another large com- pany the other day? This Insider knows, but won't tell. The remarks directed by the party of the first part to the party of the second were neither pleasant nor cas- ual. As a matter of fact they savored muchly of threat. All of this may seem unimportant, but it remains for coming events to demonstrate just how much a few words dropped in the heat of argument may precipitate. By way of forecast, this reporter feels it incumbent upon him to point out one of the things that may come of it. For instance: If you hear of two big companies dropping pretense and indulging in something closely akin to open war- fare, attribute the reason to the heated words mentioned at the outset here and a long series of differences which have been making the parties of both parts plenty annoyed. The mogul who did the threaten- ing is a big man. But the chap who was threatened is no slouch. As a matter of fact, he is one of the in- dustry's biggest; an executive who commands his particular company and an individual who, over the years, has demonstrated to all and sundry that in maneuvers, actual and political, he is what is sometimes described as a darb. * * * They Get That Way This is the incident of a preview in Hollywood that almost turned one of the major studios completely on its ear, nearly resulted in the discharge of a number of people and threat- ened— whether you believe it or not — ■ to stop the wheels of production until the irate executive and principal fig- ure in this delicious story cooled down. For some reason or other this par- ticular picture was scheduled for pre- view without the studio crowd being advised. But they learned about it and when this production figure — big name, too — arrived, he found all of the principals of the cast on hand to see what the public thought of their efforts. Whereupon the dubious hero of this tale simply burned up. He called the manager. He wanted to buy out the house and call off the preview. The manager, business being what it is, had no objections to selling the house, but was afraid his audiences would turn peeved if the announced preview didn't go through on schedule. And so the picture was shown ; the divinely-endowed production genius gnawed his knuckles, tore his hair and vented his spleen all over the lot the next day and the next. Why, you ask? Who knows, ex- cept that it is the way of Hollywood and some of its woodenheads. Behind Cupped Hands Up and down the street a lot of whispered gossip is holding forth. It concerns the present operating per- sonnel of a certain organization and rumored changes. The fellows whose heads are being severed from their business bodies by this chatter have gone to the trouble A Tie That Bound An interesting insight into the Tif- fany - Allied States Association fran- chise deal, and one which probably never will be forgotten by Abram F. Myers, was the way Tiffany came through in binding the deal. The original gag was for Tiffany to give a reproducing outfit with each franchise, but this plan was discarded as unfeasible. Later, RCA was brought into the negotiations and wanted an exclusive on the deal. This plan was blocked, the leaders of the exhibitor unit finally deciding that two com- panies were more desirable than one. When time came for cold turkey talk, Oscar Hanson, Tiffany's sales manager, handed Myers a check for $20,000. There hadn't been a scratch of the pen up until that time and the Allied leader certainly was stopped cold. All that Tiffany asked on its 20 grand advance was that the exhibitor leaders meet with his company's chief to iron out details of the deal. to trace the stories through, to their very beginnings. So thorough has the search been that dates, places and, of course, names of individuals have not only been obtained, but carefully noted and deposited where prying hands can't get at them. If the malice doesn't stop making the rounds, something quite serious — let's say a suit for slander — may be filed. Or if it isn't actually filed, threatened. The innocents who are being victimized probably wouldn't go through with the legal retaliation, but then they don't feel that's neces- sary, the color of the rumor-monger's courage being what it is. Rallying for Uncle Carl There has been some talk in the public prints that the Nobel prize for peace should go to Carl Laemmle for the anti-war propaganda elements in "All Quiet." At any rate, it was in a recent issue of Photoplay that Jimmy Quirk intimated — and rather strongly at that — that the idea might have had its origin in the mind of an individual earning his livelihood from Universal. Laemmle has taken no official cog- nizance of the rap so far as this Insider is aware. But those close to him are burning up at the Quirk im- plication and don't care how many in the industry learn that they feel the way they do about it. As one spokesman put it : "The truth is that Uncle Carl had nothing to do with the suggestion, directly or indirectly, nor has he any idea where it started. "It's merely a piece of unfair, un- warranted and untrue gossip." Running the Show There's a group of executives at the helm of a certain producing and distributing company in this town who find it extremely difficult to forget that they are no longer in the class of pen pushers. These gentlemen spend heavy dough on salary checks for their department heads, but insistance of the big guns in messing around with picayune de- tails which should be left to lieuten- ants has made for a weakened morale in the ranks, a condition a little short of unbearable. The low level to which the high powers stoop in their desire to run the whole show is laughable. Any day now they are expected to teach the porter how to handle his broom. And the tragedy of it all is that practically the entire trade is con- scious of what's going on except the principals themselves? What price ostrich now? T lib: I N S I D E R S Published weekly by Motion Picture News, Inc. Founded in September, 1913. Publication, Editorial and General Offices- 729 Set, -nth Avenue, New York City, William ■I. Johnson, President and Publisher: IS. J. Hudson, Vice-President; Maurice Kami. Editor; Charles F. Hyncs, Managing Editor; James I . Cunningham, News Editor; Raymond E. Gallagher, Advertisina Manager; Los Anodes Office; Hotel Roosevelt, Hollywood; Walter R Greene, Western Representative. Chicago Office: 910 So. Michigan Avenue, Harry E. Holquist, Central West Representative. Subscription Prices: $3.00 per year in United States Mexico and all U. S. Possessions. Canada, $5.UU. Foreign $10.00. Copyright 1930, by Motion Picture Xcws, Inc., United States and Great Britain. Title registered »>i tinted States Patent Office and foreign countries. Entered as second class matter at the Post Office, New York, April 22, 1926, under Act of March 3, 18/9. J- August 23, 19 3 0 M o t i o n P i c t u r e N e zu s 23 Quashing of Indictments Looms as U. S. "Freeze-Out" Trial Starts on Coast Free Shows Flourish In West Omaha — Although prohibited by most forms of contract, free shows are reported flourishing in Middle West towns. Contracts carry a clause specifying that minimum admis- sion of ten cents must be charged for adults. Free shows are operating in Bennett, Wolbach, Hardy. Kenesaw, Comstock, Platte Center, Carleton, College View, and Snyder in Nebraska; Dallas Center, la.; Lake City. S. D.; Wausau and Williams Bay, Wis.; Walcott and Fingle, N. D.; Danvers, Halloway and Clara City, Minn. Hoyts-ILT. Pact In Australia to Lower Rentals? Sydney — Now that the season is draw- ing to a close and new blanket contracts will soon be signed by major theatre circuits, keen interest is being manifest in the activities of the two biggest chains here, Union Theatres and Hoyts. Twelve months ago a working agreement was entered into by these concerns and at that time distributors realized that the move would operate against them in 1930-31. Confabs between Stuart F. Doyle, U. T. chief, and Frank Thring and George F. Griffith of Hoyts, which have taken place in the last few days, are expected to pro- duce the first concrete results of the agree- ment, and the question is agitating the trade as to where contracts will be placed. It seems obvious that in view of the financial depression that has engulfed Aus- tralia and the prevailing decreases in pic- ture patronage, the circuits will barter for much lower rentals than those agreed upon last year, which then were shot up by the tactics necessarily adopted bv Hoyts and U. T. Cut-throat business eliminated, henceforth it is doubtful if 1930 rentals will ever be equalled. The only other circuit here which could possibly hope to compete against the buying strength of the two important chains is the Fuller group. But although Fuller has con- trolling interests in 60 odd houses, his city holdings are not regarded as worth as much to distributors as those belonging to Hoyts and U. T. And, realizing this, the latter threatened to boycot Fuller in the cities some months ago by advising the renting houses that any picture sold to Fuller for city release would be excluded from any house on the Hoyts and U. T. circuit. Universal Leases Two More British Houses London — James V. Bryson, Universal's Great Britain chief, has leased two theatres, located at Sheffield and Birmingham, in which wide screens will be immediately in- stalled. Universal recently renewed its lease on the Dominion, where "Phantom of the Opera" is on an indefinite run. Paramount Deal For Australian Chain Rumored Sydney — -Paramount is reported nego- tiating for a 51% interest in Union Theatres, Ltd., one of Australia's two lead- ing circuits. The report cannot be con- firmed here, but is being discussed openly in the trade. The deal is declared to give Paramount 51% and, therefore, a controlling interest. At Paramount headquarters it is stated that reports involving purchase of a 51% interest in Union Theatres, Ltd., are with- out foundation. Union Theatres controls about 80 houses in Australia. Until a working agreement was made about 8 months ago, rivalry for domination of the Island continent was jockeyed back and forth between Union and Hoyts. In an effort to eliminate the ruth- less and, what those familiar with the Australia market describe as ruinous com- petition, a deal was worked out as a result of which both chains determined to split the product of American distributors and thereby reduce operating cost. The Hoyts circuit includes about 103 theatres. It is understood that if Paramount should make a deal with Union Theatres the Hoyts chain would not be involved. Efforts to reach Millard Johnson, New York representative for Union Theatres, for a statement proved unavailing. Grainger to Coast James R. Grainger, vice-president in charge of sales for Fox, left for California Thursday night. Usual August trip to dis- cuss production with Winfield Sheehan. Houses Merge? Atlanta — There probably will be a merry battle starting Saturday when Loew's takes over the- Fox here, also operating Loew's Grand under a part- nership arrangement. Fox and M-G-M product will be used. This is regarded here as possible forerunner of the merger of Fox and Loew houses. The Capitol is reverting to Univer- sal, which will use First National, Warner and RKO product. Government Case Now Weaker, Is View; Petti John Flies to Los Angeles Hollywood — Whether the long-drawn out and now-famous conspiracy case brought by the government against Fox West Coast Theatres and ten distributors will be dis- missed or the prosecution carried out was expected to be indicated at trial of the action, which was resumed Thursday morn- ing. Chance for dismissal was seen furthered by action of the theatre firm's attorneys in presenting a consent decree and asking that the case to be settled out of court. Whether or not this permission will be granted by the government is highly problematical. Federal Judge Cosgrave Tuesday granted a postponement requested by government officials, who have succeeded in obtaining a number of postponements since the in- dictments were returned more than 18 months ago. The feeling here is that the case against the defendants is growing weaker with each postponement, and that there is a good chance that the indictments will be quashed. Harold B. Franklin, president of Fox West Coast, has asserted that his company wel- comes opportunity to go to bat on the ques- tion of the legality of clearance. Indicted in January, 1929 Two special prosecutors are here to as- sist Acting U. S. Attorney Gallagher to try the case for the Dept. of Justice. They are John Harlem Amen, who assisted in pre- senting the evidence to the grand jury which resulted in the indictment, and Albert J. Law. Alleged agreements between the theatre company and its affiliations and the ten dis- tributors led to their indictment in January of last year. The government contends that these alleged agreements for priority had the effect of freezing out independent ex- hibitors. The distributors, it is charged, refused contracts to any exhibitor who would not conform to the schedule agreed upon between the defendants. Pettijohn at Hearing Charles C. Pettijohn, general counsel of the Film Board of Trade, who has been active in formulating plans for new zoning throughout the United States, arrived here unexpectedly Monday night. He made the trip from New York via aeroplane, reach- ing a sudden decision to attend the trial late last week. Joe Goldberg, now general sales manager for Columbia Pictures, is also here from New York to testify. He enters into the picture by virtue of his former position as film booker for West Coast Theatres, which is one of the com- panies under federal indictment. Harry C. Arthur, now operating execu- tive of the eastern division of Fox Theatres, and former division manager of Fox West Coast in southern California, is another New Yorker who is here on government subpoena. 24 Motion Picture News August 23, 19 3 0 Paramount Reported Seeking First Run Houses in Philly Due to Warner Split Cutting Ducats Toronto — Under Paramount Publix supervision, managers of Famous Players theatres in the Dominion have been instructed to cut down on pass privileges and intimation has been giv- en newspapermen and others that they must have passes before they walk in. Weather Takes It On the Chin As B.-O/s Grin Old Man Weather is the bugaboo of show business, rather than hard times, over which so much capital has been made by pes- simists. In proof of this, the cool weather and rain of the last week in various sec- tions of the nation produced a box office intake which proved record-breaking in many instances. Standout business followed the advent of cooler weather and, with the start of the new season, indications are that show busi- ness will return to the peak. Cooler weather was general over the eastern states and its influence on theatre business was felt particularly in the inland centers. In upper New York state, theatres of Albany, Troy and Schenectady responded immediately to the weather change. Num- erous houses reported their first holdouts since spring, resulting in evidences of optimism among theatre managers who have been singing the blues for many weeks. Predictions of a heavy fall and winter busi- ness were general. On Broadway increased grosses were noticeable at most houses. Week-end busi- ness in particular came near setting an all- time summer record. The Paramount played to capacity over the week-end. Numerous other houses reported that holdouts were general during the past seven days. Long delayed rainfall in the Mid-west nourished box offices as well as crops. Theatre grosses in Iowa spurted to new summer highs over a widespread area and brought about announcements of earlier re- openings of theatres which closed toward the end of June. The week's box-office spurts also sounded the death knell of the "bargain" type of showmanship, effective throughout the country in past weeks. Double featuring was being closed down for standard pro- grams and admission scales were going back- to their regular levels in all sections, with indications that the switch-back would be complete by Sept. 1. Arliss Film Premiered George Arliss in "Old English" had its premiere at the Warner Theatre in New York Thursday night. Frozen Out of Downtown Belt, Publix Eyes Erlanger and Keith Theatres Philadelphia — The reported Paramount- Warner split has sent stories flying up and down Film Row here as to the possibility of Paramount establishing one or two first run theatres in the downtown belt. With the exception of the Fox, the first run situation in Philadelphia is practically 100 per cent Warner, so for Paramount to get a down- town "break" it must establish its own theatres. Two legitimate theatres are prominently mentioned as Paramount possibilities. One is the Erlanger, a 1900 seater which was leased last year by RKO. RKO did not renew this summer and the original plan was to have the theatre return to the legi- timate field with Hammerstein's "Sweet Adeline" opening late in September. It is within the section of the downtown belt where six large first run houses are already established, so the Paramount rumor ap- pears to have grounds. The other theatre is the Keith-Chestnut Street Theatre, of the Shubert string. The house, one-time headquarters for Keith vaudeville, has on occasion played pictures, but not within the last three years. It is not wired, but the location is good and its 2,000 seating capacity puts it within the range of picture possibility. Concert Complex May Make Prima Donna of Roget Just to prove it's an old Bronx custom, the "bolshevik" element (whatever that is) in the AMPA is reported to be planning an opposition slate to the one picked by its nominating committee. And if that is done, so Motion Pic- ture News has been informed,- Michael "Six Syllable" Sim- mons, Sono Art- W'orld Wide concert bug, promises to be a real prima donna and walk out bag and baggage on the nomi- nation. Not that it matters particularly, because with "Six Syllable" in the chair members probably will go through his regime without knowing what he is driving or driving at, but there promises to be some excitement and, mayhap, indigna- tion. All of which would be a little discon- certing, for Old Thesaurus' inaugural ad- dress already is in type. "Prexy"? Believe It or Not Hollywood — Those press agents are at it again. The Warner Hollywood now has re- posing in its vaults $200,000 worth of protection in the form of an insurance policy in the event any of its patrons laugh themselves to death while within the official and geographical confines of the theatre. Nat Saland Wins First Round in Patents Battle Wilmington — H. J. Yates and his Cinema Patents went down for the count in the first round of a stiff tilt with Nat Saland's Craft Film Laboratories, when Judge Nields, in U. S. District Court, refused to grant Cinema a temporary injunction to restrain Saland's lab from alleged patent in- fringement and operation of plants. During examination of testimony and wit- nesses prior to the hearing, counsel for Cin- ema, it is understood, amended their com- plaint, giving the case an entirely different color from the original plea, which charged absolute infringement of patents completely controlled by Cinema. The revised plea in- volved only a substitution problem. Judge Nields ordered the case to trial in the fall. Cinema Suit Against Warners Filed in East Long-awaited action against Warner Bros, by Cinema Patents has been filed in Federal Court at Brooklyn, where Cinema asks an injunction against the Warner lab- oratory, charging patent infringement. Patrons in Panic As Cooling Tank Explodes Leavenworth, Kans. — Seven hundred patrons at the Orpheum here were thrown into a panic when a carbon dioxide tank used in the cooling system became over- charged and exploded. Joseph Eisch, violinist, may die as a re- sult of injuries sustained. The house is owned by the Dubinskys of Kansas Citv. The Sky's the Limit Chicago — United Artists' promoters arc trying to work in a tie-up with the National Air Races for the "Hell's Angels" opening here at the end of the month. Planes have been lined up for some over-the-Loop fly- ing. The search is now on for a fast talker to get Mrs. Lindbergh's boy, Charlie, to stand on the stage at the United Artists and repeat the words "This is the finest show I have ever seen"' seven times. Motion Picture News August 2 3, 19 3 0 Allied States Drive to be Focused on Lightman Zone as M. P. T. O. A. Meets And After That, What? Hollywood — This town is still try- ing to find out where Vic McLaglen got the "brilliant" idea which prompt- ed him to attempt to enlist 49 men over 40 years of age in a brand new type of endurance gambling contest. Vic's gag is to have each of the group lay one thousand dollars on the line, the total to be placed in trust and the last living contributor will get the fifty grand. Vic, how- ever, failed to inform the town's gentry that a guy past 90 usually has little use for that much dough. M-G-M Launches "Realife" Wide Film Process Hollywood — M-G-M is ready to step out with a wide film process of its own known as "Realife." Louis B. Mayer told a Motion Picture News reporter that the system gives a three dimensionial effect through greater depth in focus. The process, he declared, can be used on standard projectors by adding the "Realife" attachment which will be marketed at a low, but undefined, price. Standard film is used. "Billy the Kid" will be the first M-G-M picture to reach the field in "Realife." Mayer is secretive about the optical prin- ciples involved, but says the system has been in work for over a year. " Apparently, the M-G-M— Fox affiliation and Harley Clarke's large investment in Grandeur is having no bearing on the former company's activities in wide film. Plum to Irene Dunn Hollywood — After a search of several months, Wesley Ruggles has found the girl to play the leading feminine role in "Cimar- ron." Irene Dunn gets the part for which over 75 different women were given tests. The role calls for an actress able to play a girl of 18 to a woman of 70. Richard Dix has the title role. Doug, Jr., to Star Hollywood — His work in "Dawn Patrol" is responsible for First National's decision to make Douglas Fairbanks, Jr., a star in his next picture, which will be an air story. John Monk Saunders has written a sequel to "Dawn Patrol" and Howard Hawks is slated to direct. Bebe Daniels Loses Dad Hollywood — Melville E. Daniels, age 65 and father of Bebe, is dead at Grand Rapids, Mich., as a result of a siege of pneumonia contracted last winter. Organizers to Invade Tri-State Region in November with Myers Directing Chicago — While M. A. Lightman, M. P. T. O. A. president, is officiating at the meet- ing of that organization in Philadelphia Nov. 10 to 12, he may be faced with a back-home fight to hold his own regional group, exhibitors of Tennessee, Alabama and Mississippi, in line. For the member- ship drive of Allied States Association will be getting into swing at that time, and probably will reach tri-state territory early in November. The drive to extend Allied units to every key city in the United States was decided upon at the recent meeting near Minneapo- lis of Allied leaders. It is now being whipped into shape by Abram F. Myers, president, who was delayed somewhat in putting it into force owing to his appear- ance at the American Bar Association meeting here. However, Motion Picture News exclu- sively learns, the groundwork has been laid for the proposed campaign. Myers has been conferring with a number of representatives and is lining up organizers in various sec- tions. The organization of a new unit in [pwa is regarded as an Allied victory, for the new group which has taken the name of Allied Theatre Owners of Iowa is expected to affiliate with the national group. Allied recently made a cash settlement with Tiffany, in lieu of production of a pic- ture for the exhibitor unit under a profit- sharing arrangement. This money, payment of which is said to have caused considerable anxiety among distributors, is regarded as fortifying Allied for the financing of its membership drive. A number of efforts were allegedly made by distributors to halt the cash settlement. Worried? Des Moines. — There is reported to be much ado here over the MOTION PICTURE NEWS story that the new Iowa organization will be affiliated with Allied States Association. Ap- parently, the NEWS tipped off some- thing on the new organization, as respects its proposed affiliation with the Allied group. It seems that the plan was to make a flash with the new organization of independent exhibitors and then to proffer an Allied affiliation under the best terms possible. The leaders of the new movement, it is declared, have been in constant touch with Allied organizers. Al Steffes of Minneapolis was in- vited to the organization meeting here, but was unable to be on hand. How- ever, he has been asked to come here to address the new unit, presumably for the purpose of inducing members to affiliate with Allied. The new asso- ciation even had adopted the Allied name. See Paramount Plot Minneapolis — Distributors here are declared to translate the zoning pro- posals as an effort by Paramount to stop sale of other product until its own is set. The Northwest exhibitor unit contends the demands constitute illegal price fixing in regulating ad- missions. Court fight on the issue is promised. The organization is urging members to refuse to pay score charges and demand 50 per cent re- duction of rentals. Members are being urged to deal with distributors who refuse protection demands of Publix. Chicago Museum Seeking Ancient Equipment Relics Chicago — Appeal for examples of early motion picture equipment of all types is be- ing made by the Museum of Science and Industry of Chicago, in which one of the most complete historical exhibits of the pic- ture industry will be housed. It is the pur- pose of the museum to trace the evolution of the motion picture from its primitive be- ginnings to the present day. Equipment relics of the past will be wel- comed by John A. Maloney, assistant di- rector of the museum, with offices at 300 West Adams Street, Chicago. The Museum of Science and Industry is the result of an endowment of $3,000,000 by Julius Rosen- wald, Chicago philanthropist, and a $5,000,- 000 bond issue of the South Park Commis- sioners of Chicago for the reconstruction of the old Fine Arts building in Jackson Park, which will permanently house the technical collections of the museum. M.P.T.O.A. Officials Map Plans for Philly Powwow M. A. Lightman is in New York dis- cussing M. P. T. O. A. convention plans with M. E. Comerford, Jan Emanuel. M. J. O'Toole and Frank C. Walker. Lawrence Sails Ludwig ("Laudy") Lawrence, general representative for Loew's and M-G-M in Paris, sailed for Europe early Thursday morning on the Bremen. In his two weeks' stay in America he flew to the Coast and back again and mapped plans for foreign talkers with Arthur M. Loew. Tiffany Worker Hurt Mildred MacDonald, secretary to Oscar Hanson, Tiffany sales manager, is recover- ing from an injured knee suffered in an automobile accident. 26 Motion Picture News A ugust 23 , 193 0 Mark Ross Wins $15,000 Suit vs. Windsor Firm Minneapolis — Mark Ross won his suit for return of his $15,000 deposit on "Her Un- born Child" from Windsor Pictures when District Judge Montgomery overruled the demurrer of the defendants. This upholds the contract, said to specify that Ross was to hold 55% of gross rentals until his de- posit was returned. He had collected $7,200 and the balance must be returned by Wind- sor, it is said. Ross claimed the contract was abrogated when Windsor refused to become party to suit against Publix for alleged violation of the copyright act and other obligations, for which he asked $5,300. Windsor has ap- pealed and Ross is asking an early trial, contending the company was formed to dis- tribute only the one picture and that the life of its earning power will expire in January. It is understood that an out-of- court settlement is being sought, with Ross to retain distribution rights and given funds held in escrow. Derr to Hold Third of Sales Meetings on Coast Soon after reaching the Coast, E. B. Derr is to hold the third of a series of sales meet- ings at Chicago. The Pathe president held a meeting during his stay in New York, and this week held a meeting at Chicago. P. J. Scollard, executive vice-president, and E. J. O'Leary, new sales manager, accompanied him. Forty-Two on Tiffany's 1930-31 Feature Schedule (Continued from page 19) 6 one-reel Multicolor Rolling Stone sub- jects, 26 Voice of Hollywood subjects, 6 two-reel H. C. Witwer subjects with Paul Hurst and Perl Kenton, 6 one-reel Musical Eantasies and 6 Forbes Randolph jubilee singers. Brother and Sister Sign, But Neither One Knows It Hollywood — Warners have signed Eddie Morgan and Marilyn Miller, brother and sister, under term contracts. Neither one knew that the other had been signed until they were taken to court to have the con- tracts okayed, as both are under age. Technicolor Works Both Plants on 24-Hour Basis With six new color films soon to be placed in production, Technicolor has its printing laboratories at Boston and Holly- wood operating on 24-hour schedules. Kohler, Rennie in "Blood" 1 1 oily wood — First National is set to make :i talker of "Captain Blood" with two heavies assigned to the leads, Fred Kohler and James Rennie. Frank Lloyd will direct. Outlines Cruze Plans Samuel Zierler Zierler Plans 10 Cruze Films On Tiffany Pact Ten pictures a year will be made by James Cruze Prod, for release through Tiffany, under the terms of the contract just signed with that company, according to Samuel Zierler, president of the Cruze firm. Zierler left New York for the Coast Wednesday after completing details of the new releasing arrangement. Cruze is to personally direct four pictures a year under the contract and will maintain close supervision over the remaining six, according to Zierler. Zierler says that Cruze is "all washed up" on his contract with Sono Art-World Wide. Previously it had been reported that Cruze had two more pictures to make for that firm. Brown Outlining New Season Tiffany List Hollywood — Product of Tiffany for the 1930-31 season will be outlined here Friday at the regional convention being held at the Hotel Roosevelt by A. E. (Manny) Brown, western sales manager. James Cruze, re- cently signed to make ten pictures a year for Tiffanv, is attending the sessions. Lukas Replaces Powell Hollywood — Paul Lukas has been select- ed by Paramount for the featured role in "A Lady's Man," which was formerly slated for William Powell. The role is on the "gigolo" order and Paramount thought it best not to risk Powell in such a spot. Marin, McGuiness Out in Shake-up At Fox Studios Hollywood — Two associate producers, two directors and four writers have departed from the Fox lot as the result of a shake- up. Under the new line-up Al Rockett is the only supervisor left. Among those who are eliminated by the drastic cut in the studio staff are Ned Ma- rin and James K. McGuiness, associate pro- ducers ; Director A. F. Erickson, Patterson McNutt, dialogue director, and John Far- row, Lynn Starling, James Warner Bellah and Henry Johnson, writers. It is understood that the Fox plan is to have fewer executives on pictures here- after and further slashing of the staff is expected. Alexander Korda, also reported out, has just been assigned to direct a new picture. Helen's Hobbies Hog Headlines (Continued from page 19) week at the Oriental. It took the kid three days to explain to reporters that it was "Boop, boop-a-doop" and not "Pooh, pooh, padoo." Most of the explaining was done in negligee at the Drake. On the fourth day Helen made public a secret diet, and for the last three she tried to make clear what that $40,000 was that M. J. Posner of New York placed to her account. Don Clarke's Story to Be First Rogers Film Hollywood — Rogers Prod., Ltd., recently formed by Charles R. Rogers to make pic- tures independently for RKO release, will make "Millie," by Don Clarke of M-G-M's publicity staff, New York, as its initial pic- ture. Production will be at Universal. Clarke's book is to be published in Sep- tember. Simultaneous Run Like "Angels" for "Whoopee" Hollywood — It is reported that the Holly- wood premiere of "Whoopee" will find the filmusical opening in two houses simultane- ously. Sam Goldwyn is said to favor the plan of Howard Hughes who so opened "Hell's Angels" in New York. The picture is slated for the United Artists at present. What other house would be used is not def- inite. Falling Canopy Hurts 23 at Sheboygan, Wis. Sheboygan, Wis. — Twenty-three persons were injured, three of them seriously, when the canopy of the Fox theatre here collapsed. The injured had been waiting for an American Legion parade when the accident occurred. Philly Tourney Set 1 'hiladelphia — Distributors and exhibitors lure will tee off Sept. 17 for the annual golf tournament sponsored by "The Exhibitor." _^ August 23, 19 3 0 Motion Picture News 27 Distributors Renege on Own Cleveland Zoning Plan Accepted by Exhibitors Faux Pas Hollywood — Phil Whitman, Dar- mour-RKO director, went on a fishing trip this week. He was graphically describing with appropriate gestures the struggle he had with a 12-pound trout to his wife when she pointed out that he had left his fish pole at home. (Credit his P. A. with this one.) Zoning Dropped In Pacific N. W. Due to Deadlock Seattle — No zoning in the Pacific North- west territory. That was the outcome this week of conferences on the subject that have been going on under the direction of Allied Amusements of the Northwest for several weeks. Out of a committee of ten Washington state exhibitors, representing both chain and independent operators of large and small city and suburban theatres, it is un- derstood that the final vote on the proposed zoning plan submitted a month ago was three for adoption and seven against. With a deadlock certain, Leroy V. John- son, president of Allied, suggested abandon- ment of the plan after several hours of debate, and the idea was readily accepted. A counter suggestion to consider a modified plan met with no better reception. Protection Is Burning Issue In Minneapolis Minneapolis — Plenty of excitement is in the offing over the protection issue, which threatens to be a burning one in this terri- tory. Exhibitors contend that Publix is forcing the protection issue and assert that it is an "insulting challenge" to independents and the public. A special session of the Northwest ex- hibitor unit is to be held to discuss the pro- tection issue, and meanwhile an aggressive defense is being mapped out by independ- ents. Independent exhibitors are preparing to boycott Paramount product in retaliation tor protection demands attributed to Publix. An interesting sidelight on the situation is that some distributors are reported in sympathy with exhibitor views in the battle over protection. Protection Issue Believed To Be Closed in Ohio Due To Repudiation Cleveland — Although unanimously ac- cepted by exhibitors, the zoning plan drafted and submitted for this territory by distribu- tors has been repudiated by them. All of the exhibitors had signed a state- ment accepting the proposed zoning plan without alterations or exceptions following a series of meetings at which a number of provisions were hotly contested. Failure of distributors to accept their own plan apparently was based on the sec- tion providing that a picture which did not get a first run automatically would be avail- able for subsequents 60 days after its avail- ability date. Exhibitors feel that the subject of zoning is closed in Ohio, but agree to meet further with the distributors' committee if the latter desires. Members of the committee are Martin Smith, Toledo, chairman; John Damm, Wadsworth ; John Pekras, Elyria ; Harry Smoots, Mount Vernon ; H. D. Shressler, Shelby ; A. J. Paul, Galion ; Jule Schwartz, Painesville ; C. M. Young and B. Green, Napoleon ; Dan Drobbins, War- ren ; M. B. Horwitz, Cayuga Falls ; L. F. Heick, Martin's Ferry ; Henry Bieberson, Delaware; Caldwell Brown, Zanesville; Joe Trunk, Youngstown, and P. J. Wood, Columbus, business manager of the Ohio exhibitor association. Government Control Is Forecast Over Zoning Madelia, Minn. — Twenty-one days' pro- tection over the Star here is declared to be sought by Publix for its Fairmount house. Miss Isabel Getter, owner of the local house, says she believes that "Publix and the mo- tion picture industry will get protection — the protection to be government control.'' A New Bet Una Merkel, charming girl actress who appears in pictures for the first time in "Eyes of the World," an In- spiration production, should win plenty of followers among film fans with her initial vehicle. Cast in a role which she enacts to perfection, that of an inno- cent, sincere girl arriving at woman- hood without any suggestion of so- phistication, her performance is out- standing in a capable cast which has been drawn entirely from the ranks of experienced stage performers. Miss Merkel is the least profes- sional-appearing actress to come to pictures in many years. Her introduc- tion to the public was in the Jed Har- ris stage production, "Coquette," in which her charm was evident even in a minor part and alongside Helen Haves. KANE Houses Reopening Philadelphia — Independent dark houses here are being reopened in what is regarded as a confident out- look for the future. Clearing of the protection situation and adjustments on sound film rentals are ascribed as causes. The Cedar, Star, Iris and La- fayette are houses reported to be re- opening. Two Clauses in K. C. Zone Plan Under Dispute Kansas City — Word was received here Wednesday from New York that the zon- ing plan recently drawn up by the Motion Picture Theatres Association of Kansas and western Missouri has been approved by the distributors with the exception of two clauses, the nature of which was not dis- closed. A meeting of the zoning committee is to be called next week to make amend- ments and changes to conform with the wishes of the distributors, it is said. The plan is expected to be ready for pub- lication next week. Independent exhibitors here are being solicited by the association to join it, but a meeting of Kansas City independents held Tuesday, called for the purpose of discussing the question of be- coming members, brought out only eight of the 23 independents in town. Another meet- ing is scheduled for next week. Chain houses are represented 100% in the asso- ciation, while less than five local exhibitors are members. New Iowa Body Planning Halt on All Protection Des Moines — Independent exhibitors of Iowa, who have formed Allied Theatres Owners of Iowa, with Tom Arthur as pres- ident, are against any protection. They now are making a study of the legal phases of protection in the hope of starting court action against extended clearance. In ad- dition, they intend to swing their business to distributors who "give and grant no pro- tection." Protection given the chains is "unfair, illegal and a restraint against our trade," a resolution adopted declares. Only indepen- dents are eligible to membership in the new association. Meanwhile, the M. P. T. O. of Iowa has not disbanded, so there are two exhibitor units in the state. 28 Motion Picture News August 2 3, 19 3 0 Exhibitors in France Organize Against Renters Paris — Theatre owners are hot under the collar over what they term unreasonable demands from distributors and sound equipment manufacturers, who are charged with marking prices of film and reproduc- ing devices at levels too high to reach. At Bordeaux, exhibitors have banded together to fight for continuance of silent production on the same heavy scale as in the days before talkers. They claim that audi- ences, in the near future, will demand mixed programs — sound and silent — and the novel- ty is already beginning to wear off. Because of poor business, they seek the same rentals for sound films that are charged for silents, and want the clause providing for a fee when pictures are rented on percentage eliminated from contracts. Nothing justifies the claim of music pub- lishers for music payments, it is said, be- cause in the majority of houses the average talker has not produced more business that could be obtained with a good silent. Mintz Changes Name of N. Y. Studios to Cameo M. J. Mintz has changed name of his studios in New York to Cameo Broadcast- ing and Recording Studios. They formerly were known as Affiliated Sound Recordings, Inc. The firm is active in a number of fields, in addition to its film work, which embraces everything from the preparation or compilation of original scores to the actual recording. Gunmen Nick Anderson Chicago — Thugs waylaid Bob Anderson, manager of the Manor, as he was returning to his home late Sunday night, forced him to return to the theatre and escaped with $1,400, the week-end receipts. Fearful that Anderson might change the combination of the safe so that it could not be opened, the robbers forced him to give them the dial numbers, then opened the safe themselves. At Last! For years, while watching westerns, we've cursed (inaudibly, of course) while the heroine stood by, wringing her hands in anguish, as the villain pulverized the hero. In some cases she could have mopped up the floor with both. Around us, persons would ask, "Why doesn't she sock that egg?" Well, dear readers, it's been done. A sacred tradition of the industry has been upset. In "Bar L Ranch," a Big Four west- ern, Betty Baker, the heroine, leaps into the fray when Buffalo Bill, Jr., is taking them on the chin and swats the bad hombre. Our faith in Hollywood has been restored. RAGE Good Campaign Stuff The Hollywood opening of "Hell's Angels" is featured in a novel trailer advertising the picture. Sam Hardy is presented as master of ceremonies, in- troducing a number of stars at the premiere. The way Hollywood was lit up for the event, as well as the mill- ing crowds, police escorts and lavish decorations, furnish an interesting in- sight into Hollywood first nights. Any theatre which is to play "Hell's An- gels" should find this trailer valuable. Einf eld Lands National Tieups; Drafts Aviators S. Charles Emfeld With nary a fuss, Charlie Einfeld. ad- vertising and publicity factotum for First National, has been putting across several national tie-ups for his company's products. One of the unique stunts worked out in conjunction with Lewis Churbuck practically drafts the entire Cur- tiss-Wright Flying Ser- vice for the exploita- tion of "Dawn Patrol." The gag will work out in the following manner : The aviation company will publish 10,000,000 circulars re- distribution throughout the country and also promises to supply ex- hibitors with aero- planes from its 36 base stations throughout the country for actual sky maneuvres or dis- plays over the marquees. Wind tunnel machines designed to teach air enthusiasts the principals of flying with- out leaving the ground are also pledged to exhibitors for use in their lobbies. The whole works without charge to the exhibitor. Goes Idea One Better The other day a representative of the A. S. Beck Corporation, which operates 95 shoe stores throughout the country, walked into Einfeld's office to obtain endorsements of First National players for Beck foot- wear. But the shoe company makes a mod- erate-priced shoe and picture stars beins who and what they are, are supposed to wear expensive shoes. So Einfeld develop- ed the idea of having the Beck organization copy the costly models used by the studio crowd on the coast for sale to the public at the low figure. The Beck representative grabbed the idea, with the result that the First National roster clear down the line is to be featured in national newspaper ad- vertising and tied in with the players in all of the Beck stores throughout the country. Another fast one put over by Einfeld was a 72-station radio tie-up on Wednesday eve- ning with Columbia Broadcasting which, incidentally, is 60% owned by Paramount, as a result of which a half hour was de- voted exclusively to music numbers from "Top Speed." Chi Exchanges Yielding to New Booking Circuits Chicago — The proposed policy of ex- changes to refuse to deal with the buying circuits that are springing up here like miniature golf courses has been abandoned and contracts are now being signed. The flop of the policy followed refusal of members of the booking circuits to deal witli the exchanges on an individual basis, de- spite the fact that at least two exchanges were prepared to offer prices which would compare favorably with those obtainable through buying combines. RKO Postpones "Babes" Due to Musical Wane Hollywood — Evidence that producers feel musicals have run their course is borne out by decisions of RKO to postpone indefinitely "Babes in Toyland," which was originally slated to be one of the highlights of the company's new program. Irene Dunn, who was to play the lead, has been switched to "Cimarron." Budd Rogers Closes 5 Sono Art Product Deals Budd Rogers, director of sales of Sono Art- World Wide, has closed deals on the company's product with the Cooperative Booking Organization in Toronto, the Fa- mous Players Canadian Corp., for first runs in St. John, Newfoundland, with Publix in Duluth, Minn., and Consolidated Amuse- ment Co. at Honolulu. Western Electric July Replacements Total 137 Western Electric replaced 137 sound re- producers of manufacture other than its own in American theatres in July, accord- ing to C. W. Bunn, general sales manager of Electrical Research Products. Bebe and Ben Together Hollywood — Marking their first appear- ance in a film together, Bebe Daniels and Ben Lyon are to be co-starred in "Ex-Mis- tress" by Warners. Flag Pole Sitter Draws Indianapolis — If women just natur- ally will sit on flag poles for glory's sake, there is no reason why the theatre should not benefit by it a lit- tle, according to the management of the Orpheum, Terre Haute. And the large audiences that attended the theatre just to catch a glimpse and hear a few words spoken by Betty Fox, who the week before accom- plished the feat of remaining atop a 50-foot flag pole on the Terre Haute House for more than 100 consecutive hours, testified to the wisdom of the management. August 23 , 1930 Motion Picture News 29 Paramount Backs Water on Legitimate Ban in Canada; Kicks Stir Dominion This Wit Says— That in view of Janet Gaynor's re- turn to Fox for a co-starring role in "The Man Who Came Back," perhaps the picture should be released as "The Girl Who Came Back." Band and Flesh Shows Ousted in Baltimore Loew's Baltimore — Flesh shows and musicians in the pit have been discontinued at Loew's Century here, under the policy adopted in a number of Loew houses. This means that 17 more musicians in Baltimore are out of work. During the week beginning August 11 Waring's Pennsyl- vanians appeared at the Century and the regular theatre orchestra was not required to do anything, although paid for full time. It is claimed the musicians' union would not allow anything to be deducted for this. New contracts have not been signed and the differences seems to be, although neither side appears to have anything to say, that the union officials desire the same conditions to exist in contracts as formerly, whereas the theatre wants to employ the men with a two-week cancellation clause. It is under- stood the union is holding out for a twelve month contract with the present rate pre- vailing. The theatre has offered a twelve month contract at the minimum rate if they will waive all extra charges for overtime, etc. It is estimated that the stage shows and the orchestra, which have been on the pro- gram at the Century, have been costing about $10,000 a week and that the theatre would have to lose about 30,000 patrons during a week to match that amount. This is not thought to be possible. On the open- ing day of the change Greta Garbo in "Ro- mance" was the attraction and it was one of the biggest openings in the history of the house, despite the lack of stage unit and orchestra. The Greater Baltimore Revue, which was planned to be given at the Century with all Baltimore talent, has been postponed and letters have been sent out to the 2,000 ap- plications received announcing that it can- not be carried out as planned due to the change of policy. The reason given the public on the screen is that due to the length of the "tremendous feature attractions" booked at the Century, it is impossible to present the stage acts and the overture on the programs. Gibson in the Air Hollywood — Hoot Gibson will enter his racing plane in the Chicago air meet the end of this month. Gibson will also pilot the plane, which has a cruising speed of 180 miles per hour. Circuit Rescinds Order Oust- ing Shows When the Press Starts Hot Crusade Toronto — Apparent breakers ahead have caused Famous Players in Canada to back water on the legitimate ban as far as its houses are concerned. The situation remains muddled, but the fact that Paramount is treading gingerly in the Dominion and does not court adverse publicity bursts, such as followed the first edict, is obvious. J. J. Fitzgibbon, new director of opera- tions, denied the ban in a hurried wire to the Montreal Star when that journal start- ed to criticize the chain for the order. Hector Charlesworth, dean of Canadian critics and editor of Saturday Night, na- tional weekly, was the recipient of a visit from Arthur Cohen, manager of Famous, and a heart-to-heart talk is reported to have followed. Charlesworth threw a "Wounds of the Theatre" headline on his front page and suggested that municipalities where the ban was going into force might legitimately con- sider revoking the licenses of Famous houses in their midst since the theatre could not be considered in the class of ordinary business and the citizens could find good legal support for such a stand. This suggestion sounded anything but hot to the Famous executives. As the critic was giving chapter and verse for his criticisms and naming British legit managers who had been told not to come back, Cohen did not attempt to deny the order. Fitzgibbon in- sisted to Montreal that there was no such veto. Cohen merely hinted that the severity of the ban would be toned down and shows allowed in. "Crusade" Was Threatened Charlesworth was all ready to make the matter into a crusade. He has a huge Ca- nadian following and others would have joined. Famous soon saw that the situa- tion, as outlined a few weeks ago in Mo- tion Picture News, could produce a high- powered kick-back. Hence, the current shy- ness. But despite the announced renuncia- tion, the legits are not being booked and Famous' Trans-Canada Bookings, Ltd., is inactive. No worse time could have been picked to pull this one — right on the heels of the patriotic squawk about the sale to Para- mount Publix, independents' demand for in- vestigation under the Combines Act and British Empire agitation for home-grown amusements. Even with a withdrawal of the order, public sentiment has been stirred and there is danger of repeats of newspaper attacks at the slightest opportunity, as well as additional reverberations of this affair. Lever in Rochester Rochester — Publix has named Al Lever, manager of the Eastman 3,200-seat down- town house, to succeed Robert M. Sloat, who died recently at Cumberland, Md. Lever will take over the Eastman immedi- ate! v. Good News Hollywood — The theme song is dead, in the opinion of Hugo Riesenfeld. He says it is being replaced by "hit" songs or numbers which have definite relationship to pictures' action. Stage Shows in Comeback at W. C. Publix Theatres Hollywood — Stage shows will do a come- back in Coast Paramount theatres, starting Aug. 28, when the first show opens at the Paramount here. Presentations will be made up of dancers and props from the company's local studio. Harry Gourfain is producing director for the theatre and Busby Berkley will handle direction from the stu- dio end. A chorus of 38 girls and 16 boys will be used in the opening show. The personnel is composed of dancers under contract at the studio and an augmented stage band of 30, with Jules Buffano as conductor. The shows will have four weeks' time, be- ing routed from the studio to Paramount houses here and at San Francisco, Seattle and Portland. Stage Shows Go Into 5 Canadian Publix Theatres Toronto — Flesh shows and orchestras return to Canadian theatres Sept. 5, with introduction of Public units at the Imperial, formerly the Pantages, and at the Palace, Montreal. Ottawa, Hamilton and London will have stage shows a month later. Jack Arthur, director of music and pres- entations for Canadian Famous Players, will supervise the stage shows. The Up- town here is the only company theatre in Canada which has had stage shows during the last two years. More Stage Shows Are Planned for Cincinnati Cincinnati — RKO is to increase its policy of flesh-and-blood entertainment in some of the local houses by or before the end of the year, according to reports which, al- though not officially confirmed, seem to be borne out by present activities. Dressing rooms at the Palace, former vaudeville house, are being remodelel and refinished, while new back-stage equipment is said to have been ordered for the Lyric. Stage acts are scheduled for both houses. 30 Motion Picture News August 2 3 , 19 3 0 Chicago Showmen Yawn at " Menace" of TomThumbs;DubsPay$70,000 Weekly Only 140 Pee Wee Courses in Windy City; Fad on Wane, Is Belief Chicago — This city's 140 miniature golf courses have an estimated patronage of nearly 200,000 persons weekly, yet there is not a single instance on record here where a circuit or independent theatre operator has made any attempt whatever to meet this new and ominous competition. It is omin- ous because Chicago, last major city in the country to see the influx of the courses, has not yet witnessed their maximum develop- ment. Nor will it, perhaps, for another season. By mid-summer of 1931, it is generally agreed here, the miniature courses in Chi- cago will have attained their peak. What that peak will be, or how it will be met or countered, no Chicago exhibitor today has any very definite idea. His attitude at pres- ent is one of indifference, not yet having felt the brunt of this form of competition. "Let them alone," appears to be the Chicago exhibitor's attitude. "Their competition is not serious yet and another year may see the end of the fad." That is as far as he goes — today. Affect Only Neighborhoods Challenged on the soundness of this view- point recently, the head of a theatre cir- cuit here replied: "We have no reason, as yet, to consider miniature golf as a serious competition. Directly, they affect only our neighborhood theatres, and those to no seri- ous extent. Their daytime patronage is neg- ligible, far less than that of amusement parks, bathing beaches, legitimate golf courses and a dozen other forms of recrea- tion and amusement. The greatest force of their competition is felt at night and even then in no serious measure. Many of the patrons of the courses nearest our outlying theatres are furnished by our theatre pat- ronage. That is admitted. But that fact does not result in any injury to our busi- ness. The courses are patronized by thea- tre-goers either on their way to the theatre, or after a performance. A round or two at either time suffices most miniature golf players. A negligible number spend an en- tire evening on the courses. It is sand- wiched in as a part of an evening's enter- tainment in which theatre-going is the first consideration. There are some instances Tough Competition Albany— Night baseball here is at- tracting large crowds and is hitting picture business. Night crowds have run as high as 9,000 and managers of theatres are complaining that the games are making inroads in their box-office receipts. These games, to- gether with the Tom Thumb golf courses scattered throughout the city, and with a new one arriving almost every day, have made it tough for the theatres. State Wins vs. Golf Boston — First round in the fight to throttle miniature golf in this state was won by the authorities when Attorney-General Warner, at the re- quest of State Commissioner of Public Safety Poole, ruled that miniature courses, if operated on Sunday, must be licensed under the state entertain- ment law, which provides that places may be operated on the Sabbath from 1 p.m. to 11 p.m. Operation of golf courses outside of those hours is ille- gal, it was stated. where increases in business at our outlying theatres are directly attributable to the min- iature courses. Persons tiring either of playing or watching the players, who per- haps had no intention of doing so, drift into the theatres before the evening is over." This attitude may be justified at present, but, as has been said, the city has not yet seen the maximum development of the mini- ature game's possibilities. The first course was opened in this city only last April. Its popularity was immediately manifested, with the .result that, in the four months follow- ing, 140 courses were opened in various sec- tions of the city and in outlying suburbs. Metropolitan Golf Courses, Inc., is the sole "chain" course operator. This concern has 65 units throughout the city and suburbs. In addition there are 75 independently op- erated layouts. Average Attendance 200 The Tom Thumb Sales Corp., which sells the materials used in practically every course established here, placed the average daily attendance of each course at 200. Many of the favorably located city courses draw as many as 1,000 when the weather and other conditions are ideal. On the other hand, extreme heat, of which there has been plenty in this area during July and August, cuts the attendance appreciably. Rain, naturally, does the same. Moreover, the outlying courses get very small patron- age during the daytime and many of them, affected by local ordinances, are forced to close at midnight and remain closed on Sun- days. For these reasons, representatives of the Tom Thumb Sales Corp. believe that the 200 average daily attendance is .a fair esti- mate when figured for a seven-day week. This places the weekly attendance at close to 200,000 persons for the 140 courses. The average admission price is 35 cents, which makes the weekly revenue on Cook count) miniature courses approximately $70,000, or about $10,000 better than a good week at the Chicago theatre. The existence of a miniature course in any theatre building here is unknown, nor has any theatre organization here announced plans for installation of the courses in its properties this winter. The Indoor Golf Courses of America, Inc., a subsidiary of the Tom Thumb Sales Corp., has made plans for establishing indoor courses for winter play here. Most of these will be in more or less favorably located office build- Tiny Links Help to Sell At- tendance at Theatres, Managers Say ings in the downtown district. Few, if any, will be placed in the neighborhoods, or in theatres. The sole theatre lease this con- cern now holds is for the Orpheum, at Gary, Ind., where an indoor course will go in this fall. Not more than 15 or 20 indoor courses are planned for Chicago this winter, representatives of the company stated. Two Chicago exhibitors are known to operate miniature golf courses, but neither was undertaken as a combative or protective venture, they said. Both were owners of vacant property and installed the courses purely for their business possibilities. Neither owns theatres in the vicinity of his miniature golf course. Peak Next Summer The consensus of opinion among exhibi- tors here is that the pee wee golf game will attain its popularity peak here next summer and that its decline will be rapid thereafter. They base their predictions on the falling off in attendance already notice- able at courses which have been longest in existence and in neighborhoods where the influx of the baby links has been in such volume that the receipts of most of them are decidedly unimpressive. Good golfers, they point out, contend that playing the miniature courses puts them off their regu- lar game. It impairs their timing of shots and putting judgment, and this has served to keep players of the regular game off the courses. The dubs and initiates find all the courses pretty much alike and a few- months of consistent patronage, it is said, suffice to weary these of the game. Driving ranges, which one year ago were exceptionally numerous on the outskirts of the city, have wraned amazingly in this sec- tion during the current season. It is esti- mated that fewer than ten driving ranges are in operation within the city limits. In the metropolitan area there are approxi- mately 100 in operation. Many of these are unlighted at night and receive only an oc- casional idler for daytime patronage. Most of them are deserted by 9 or 9 :30 at night, and exhibitors here do not consider them to be any greater competition than that af- forded by launch owners who run an oc- casional moonlight excursion on Lake Mich- igan during the hot season. Maybe 'Twas the Scotch Phil Baker would have you believe that four midget golf courses were seen floating down Broadway during the height of New York's heavy rain storm the other day. Right after the storm, says Phil, he spied Sophie Tucker and Paul White- man playing a foursome on the minia- ture links near New York's Roxy. August 23 , 19 3 0 Motion Picture N e xc 31 Goof Golf Competition? "Bosh!" Says Franklin; Sees Fad Aiding Business Hf>CI(\ Faced by the terrific task of writing headlines on minia- ture golf stories without constantly repeating "Tom Hunting Thumb," a member of the Empey News staff asked his colleagues for help. And here's what he got, among others: HOrrOrS Goof Golf, Petite Putters, Tiny Links, Shrimp Golf, Pee Wee Courses, Golf with an Inferiority Complex, Demi- Tasse Golf, Pygmy Plots, Nine-Holers, Dub Dabbling, Baby Golf, Wart Whackers, Atomic Golf, and lots of others. Then he swooned. Fate of 1st Fox Indoor Course To Guide Policy Exactlv how far Fox Theatres (Eastern) will dip into the "shrimp" golf racket hinges around the success, or failure, of the first indoor course to be built by the circuit in the Kew Gardens theatre in the Long Island suburb of that name. Despite the "paper" which was handed out for the official baptism on Monday night, the cash intake totaled about $300. At present the course opens at 11 in the morn- ing and closes about 1 a.m. the following morning. If late owls continue to patron- ize it, the course will be kept open until dawn. But Fox executives consider this probability to be remote. The circuit claims that this is the first miniature golf layout of its kind in the country. The seats on the main theatre floor were removed to permit the necessary landscaping. The balcony was kept intact and has been diverted into a "spectators' gallery accommodating more than 350. Re- freshments arc served with arrangements to take care of 150 people at one time. In- terior illumination was secured by a series of high powered reflectors and in order to create an outdoor atmosphere the theatre ventilating system is being worked over- time. The main lobby has two regulation size ping pong tables free for the use of the golf players. Wicker furniture is in the lobby and a couple of colored lawn um- brellas are planted strategically for atmo- spheric affect. The golf gag has been car- ried out to the limit. So much so, that John A. Winters, a professional on the regulation links, as well as the pee wee links, is on deck at all times to assist the players. Ont. Tom Thumbs Closed Pending Law Appeal Toronto — Pending final decision in the matter, Tom Thumb golf courses of the Province are closed on Sundays. The gov- ernment is appealing decision of the county court in dismissing a complaint brought against a miniature course for Sunday operation. Chicago Council Orders Snap-Up Seats in Theatres Chicago — Chicago exhibitors, unaware that the city council had been glancing in their direction of late, read of the passing of an amendment to the city building code specifying that all theatres must either be equipped with snap-up seats, or, in lieu of that, widen chair aisles an additional 14 inches. Within a few hours after passage of the amendment, Alderman William R. O'Toole, its sponsor, stated that he would ask Mayor Thompson to defer signing the ordinance until public hearings on the sub- ject had been held. O'Toole stated that increased safety in case of fire or panic would result from the amendment were it enacted. Exhibitors, on the other hand, contend that it would merely provide addi- tional hazards for injuries to patrons. Though slightly alarmed over the possibility of having to make expenditures to conform to the measure, they refuse to take it too seriously. Chris Paschen, building commissioner, expressed disfavor with the amendment and tated he would refuse to enforce it. Jack Miller of the Chicago Exhib. Assoc, refused to regard the legislation seriously. "It will be dead before it is ever enacted," Miller commented. Rob "J. D." Jewelry valued at $14,000 was stolen this week from the suite of J. D. Williams, formerly general manager of First National and now a figure in British film circles, in a New York hotel where he is stopping with Mrs. Wil- liams. The valu- ables included a bracelet, contain- ing 22 d'amonds, a diamond ring, a diamond and onyx bar pin and a y D Williams wrist watch. The thieves visited the suite while Mr. and Mrs. Williams were absent from the hotel. The police were notified. Fox West Coast Chief Sees No Reason to Fear New Entertainment Hollywood — Miniature golf courses are a by-product of the amusement business "and not a very successful one at that," according to Harold B. Franklin, president of Fox West Coast Theatres, who has been experimenting with operation of demi-tasse courses. "Our study has taught us just this — miniature golf is dependent upon novelty and weather. The first courses, ordinary in construction and with few hazards, flat and uninteresting, are already being deserted by the public and practically abandoned by their owners. "The new and beautiful courses ; the ones costing many thousands, are being patron- ized by the youngsters in the daytime and by their elders at night, dependent upon the weather. A mild night and the courses are crowded ; a cool night and they are but lightly patronized. "Personally I believe that miniature golf will have more than a short life. I believe that the smart course owners will take care of drainage and protection of their patrons when winter comes in California, but as far as it being a serious menace to the success of motion picture theatres — that is bosh and those who make statements contrary to actual facts are merely talking without in- vestigating the situation. Called Show Business Aid "Miniature golf is a good thing. Any- thing that keeps a mind active and clean i:- good because a physical and mental condi- tion of this sort merely builds better business for the talking picture theatres. "Fox West Coast Theatres operate more than 500 theatres between Canada and Mexico, the Pacific Ocean and the Mis- sissippi River, and I am sure that we can prove by the statistics that we have on hand — that there are 1,000 people com- fortably seated in a talking picture theatre to every one that patronizes miniature golf. "Miniature golf is not a hazard to show business. It is a by-product and not a very good one at that. We are interested in it. We will continue to be just as long as the public finds interest in it and when the time comes that we find it is growing, instead of decreasing, as it is, then we will enter it seriously. Right now, the motion picture industry has nothing to fear from miniature golf." Golf in the Lobby J. H. Phillips, managing director of the Eagle theatre located at 1852 3rd Ave., New York, has installed what he says is the smallest 18 hole golf course on' rec- ord on the mezzanine floor of the house. Dog Film Makers Renew Hollywood— Jules White and Zion Myers, producers of the trained dog M-G-M come- dies, have signed new long-term contracts. 32 Motion Picture News August 2 3 , 19 30 New Hoovenaire Reproducer Is Given Try-Out Laboratory tests of the new Hoovenaire sound reproducing system were completed this week by a large theatre circuit and a talking equipment manufacturer. The Hoo- venaire, it is claimed by the inventors, can be installed for one-third the cost of sound equipment now in use and offers the ex- hibitor freedom from all acoustical worries. Various exacting tests were conducted by sound experts before submitting their re- ports. One test, conducted in a narrow room of small proportions, with bare white- washed walls and closed windows, showed no distortion or vibration under highly am- plified operation, it is claimed. Another test, conducted outdoors, employed four Hoovenaire units. At a point seven miles distant the words of the speaker were clearly audible and understandable, it was reported. Other tests are said to demon- strate that no acoustical treatment whatever is needed in sound reproduction with this equipment. Air Valve Feature The Hoovenaire unit is the invention of William C. Eaves and the Hetzel brothers of Los Angeles. It consists essentially of the usual amplifying system feeding a mag- netic or dynamic speaker unit in the ortho- dox manner. However, placed close to the vibrating reed of the speaker unit is an air valve connected with a small air com- pressor. From this small air valve extends the exponential horn from which the sound issues. As the amplified signal from either disc or film causes the reed of the magnet unit to vibrate, the movement of the latter acts on the sensitive air valve to open and close it in exact accordance with the frequency of the sound being produced at any instant. Each time the valve is thrust open a minute jet of air under 20-pound pressure escapes and the sequence of these jets forms a mu- sical note which, when fed into the expo- nential horn, is amplified resonance until the volume is great enough for the room in which the outfit is to be used. So efficient is the system, it is claimed, that a simple Loftis-White amplifier work- ing from a standard pick-up and into a 126-inch exponential horn will serve the average theatre as well as four or five of the units now in use. Instead of 50 watts of output, the Hoovenaire, it is claimed, re- quires but eight watts to attain correspond- ing results in volume. Possesses Wide Range Laboratory tests conducted on the air valve purport to show that it responds to frequencies in a fairly straight line from 30 to 14,000 cycles. However, this wide range is not usable unless the magnetic or dynamic unit which operates the valve is sensitive at these same limits. For this reason a new type of dynamic speaker is now being developed for the express pur- pose of covering the same range as the valve. Tests arc further said to have demon- strated that the unit would deliver 100 dynes Gets New Contract ■ ' 'M William Haines was one of several M-G-M players and directors to sign new long term contracts. Buster Keaton and William Bakewell have new agree- ments with the company, as has Direc- tor George Fitzmaurice. Foreign-Language Theatre on Coast Fox Innovation Hollywood — Foreign-language talkers will be the policy of the California, to be opened late this month by Fox West Coast Theatres. It will be the first house in the country to adopt such a policy, Harold B. Franklin, president of the circuit, believes. He says the plan is more than an experi- ment and that extensive advertising will be used on all pictures shown. The California will be managed by Fred Miller, partner in the theatre. Gainsborough and Caddo Fail to Stop "Patrol" Hollywood — The same story background in three different pictures does not indicate one plagiarizes the other, U. S. District Court Cosgrave has ruled in denying Gains- borough Pictures, Ltd., and Caddo Prod, an injunction to restrain showing of "The Dawn Patrol." Gainsborough, on behalf of "Journey's End," and Caddo, on behalf of "Hell's Angels," sought to check public showings of the First National picture. at 11.3 volts, whereas the best prior record on dynamics was 20 dynes at 24 volts. The unit showed no signs of wear after a 31- hour continuous test, Hoovenaire sponsors assert. The equipment is compact and can be placed in a space 18 in. by 30 in. and four feet high. The Hooven Sound System of Hamilton, Ohio, the manufacturer, is now preparing to license the equipment for mar- keting through several sound equipment companies. Talkers Bring Prosperity to San Francisco San Francisco — The films do more than talk in San Francisco. They spend money here — $1,000,000 a year in maintenance of plants; a $2,000,000 payroll for San Francisco men and women, and $2,000,000 more for improvements and construction work. These are some of the things to be con- sidered in connection with the Greater Talkie Season, which officially started here Aug. 15, theatre representatives declared this week. They said the Greater Talkie Season is not to be considered merely in terms of business, however. "It's a message of cheer, entertainment and optimism as well," they declared. "It brings assurance to San Francisco workers that they will be employed during the next 12 months." Executives of Fox West Coast, Para- mount-Publix and RKO said their seven downtown theatres act as magnets in bring- ing people to the downtown area. iV. 5. S. Trailers Plug Greater Movie Season Greater Movie Season being observed in a number of territories is being plugged in two special trailers issued by National Screen Service. One has art titles, while the other has type with art background. Butner Campaigns for Cut on All Shipments Atlanta — Reduction in express rates on all film shipments, rather than upon discs alone, is sought by J. H. Butner, Educa- tional manager. He has asked the Hays association to petition the Interstate Com- merce Commission for a cut in rates. From S. M. P. E. Journal An article by Wesley C. Miller on M-G-M's "squeeze track" method of con- trolling volume control, published in The Showman Section in Motion Picture News for August 2, appeared originally in the Journal of the Society of M. P. Engi- neers. Credit was inadvertentlv omitted. Essanay Plant Burns Hollywood — Memories of Charlie Chap- lin and properties belonging to Fanchon & Marco passed out of the picture when the old Essanay plant was destroyed bv fire. Loss about '$75,000. New Paper Starting Hollywood— William (Billy) Wilkerson is to be editor and publisher of "Tbe Holly- wood Reporter," new trade daily which is to make its appearance here in September. Livingston Joins Visuagraphic Goodhue Livingston, Jr., has been ap- pointed to the sales staff by Edward Steven- son, president of Visuagraphic. August 23 , 19 3 0 Motion Picture News 33 "Hell's Angels" Starts Flood of New York Coin Back to Silents Massilon, O. — Fred Ricker has re- verted to a silent policy at his Lyric upon the request of his foreign pa- trons. L.A. Theatres Hit Biggest Gate In Nine Weeks Ushered in with a smash campaign which had all New York waiting for the twin premiere, "Hell's Angels" goaled 'em in its opening week in New York at both the Cri- terion and Gaiety. The picture received the most extensive billing ever accorded a film and a big newspaper campaign, and the value of it was demonstrated by the over- flow crowds. The Criterion on Monday afternoon turn- ed away an estimated 10,000 persons, in- dicating that the picture has settled down for a long run at that house. The Gaiety, too, was turning them away, the two-way break sending the first three days' receipt to $18,697, for both houses. Wayne Pierson deserves plenty of credit for the way he handled the extensive newspaper and out- door billing campaign. Generally, the street showed healthy signs of life, freaky chilled weather bolstering business at all but a few houses where poor attractions took it on the chin. Estimated takings : "BIG HOUSE" (M-G-M) ASTOR— (1,120), 50c-75c-$1.00-$1.50-$2, 7 days, 8th week. Other attractions'. Comedy, "College Hounds"; newsreel. Gross: $20,287, holding up strong. "OUR BLUSHING BRIDES" (M-G-M) CAPITOL— (4,700), 35c-50c-75c-$1.50. 7 days, 2nd week. Other attractions: Overture, Hearst Metrotone news, presentation ("Invitation to the Dance"). Gross: $68,2%, tapered off only $9,000 under first week's take. "HELL'S ANGELS" (Caddo-U. A.) (Playing Simultaneously at Criterion and Gaiety) CRITERION— (850), $l-$2-$2.50, 3 days. Other at- tractions: None. Gross: $9,755, for 1st 3 days. EMBASSY NEWSREEL EMBASSY— (598), 25c, 7 days. Straight newsreel show, running continuously. Gross: $6,625. "HELL'S ANGELS" (Caddo-U. A.) (Playing simultaneously at Gaiety and Criterion) GAIETV— (808), $l-$1.50-$2-$2.50, 3 days. Other attractions: None. Gross: $8,942, for 1st 3 days. "RAIN OR SHINE" (ColumHa) GLOBE— (1,050), 35c-50c-75c, 7 days. Other attrac- tions: Cartoon, "The Fiddler"; newsreel.' Gross: $21,- 076, plenty over par, playing to s.r.o. Picture to be switched to the Cameo for a week, beginning Sat- urday. "MOBY DICK" (Warners) HOLLYWOOD— (1,600), 50c-75c-$l-$l-50, 3 days. Other attractions: "Looney Tunes," "Many Happy Returns." Gross: $14,015, for 3 days; not sensational only average. Barrymore's new one reopened this darkened house. "QUEEN HIGH" (Para.) PARAMOUNT-(3,700), 4Oc-50c-65c-85c-$l, 7 days. Other attractions: Vaudeville, "Ole Virginy" over- ture, "Spanish Melodies." Gross: $62,000. One of the week's "off" performances. "RAFFLES" (U. A.) RIALTO— (1,904). 65c-85c, 7 days, 3rd week. Other attractions: Comedy, "Neighboring Neighbors"; Lee Morse; Paramount news, cartoon, "Barnacle Bill." Gross: $33,000, standing them up at this house. "MANSLAUGHTER" (Para.) RIVOLI— (2,103). 35c-65c-85c, 7 days, 3rd week Other attractions: Comedy, "Accidents Will Happen"; "New Rhythm," by orchestra, Paramount news. Gross: $24,000, only fair; succeeded by "Eyes of tin World." "COMMON CLAY" (Fox) ROXY— (6,200), 50c-75c-$1.00, 7 days, 2nd week. Other attractions: Newsreel, overture, vaudeville. Gross: $120,233, figure sensational for the season; rated a third week. "BRIDE OF THE REGIMENT" (F. N.) STRAND— (3,000), 35c-50c-60c-85c, 7 days. Other attractions: Shorts, "Matinee Idol," "Play Boy," "Movie Horoscope for August." Gross: $23,268, a spurt over previous week, but still playing under par. "DAWN PATROL" (F. N.) WINTER GARDEN— (1,493), 35c-50c-65c-$l, 7 days, 5th week. Other attractions: Joe Frisco in the "Song Plugger." Gross: $30,554, word-of-mouth plugs send- ing this one over the top with a bang. "OLD ENGLISH" (Warners) WARNERS— (1,490), $l-$2, opened Thursday night to an auspicious start; looks pretty good. Joan Goes Big In Balto; Clicks Heavy at $27,500 Baltimore — An ideal week for good busi- ness in theatres with weather clear and tem- perate every day except Thursday when there was a good rain after about 49 days of drough. Business was outstanding at all .Loew houses. Stanley did the highest gross, es- timated at $27,500, giving it a rating of 157% on "Our Blushing Brides" with Joan Crawford. She is a favorite in Baltimore, probably ranking here, at the box office, a little better than Norman Shearer. In this one the box office can't go wrong. It has sex for the men and a style show for the women. Following this for a high gross was the Century with "Way Out West" and War- ing's Pennsylvanians with both Haines and the musicians well liked here. The estim- ated takings were $26,000 or 124%. Audi- ences raved over the Pennsylvanians. This made their 27th week in Baltimore over a period of years. The big surprise was given by "Let Us Be Gay," starring Norma Shearer, which was shown day and date at the Valencia and Parkway theatres with a gross of $4,- 800 or a rating of 137% at the former and a gross of $5,100 at the latter, rating 118%. The flop of the week was "Sweet Kitty Belairs," at the Metropolitan which only did about $2,100 or 35%. This was caused more because audiences here do not care for ro- mantic, costume musicals. This was beau- tifully staged, acted and directed, but it just didn't register. Estimated takings : "WAY OUT WEST" (M-G-M) LOEW'S CENTURY— (3,221), 25c-60c, 6 days. Other attractions: Metrotone news, Waring's Pennsyl- vanians, "Honolulu Wiles," (cartoon). Gross: $26,000. Rating: 124%. "OUR BLUSHING BRIDES" (M-G-M) LOEW'S STANLEY— (3,654), 25c-60c, 6 days. Other attractions: Metrotone news, "Let 'Em Buck," (Pathe Sportlight); "Fiddling Around," (Columbia cartoon). Gross: $27,500. Rating: 157%. "LET US BE GAY" (M-G-M) (Shown simultaneously with the PaTkyay uptown after one week at Loew's Stanley downtown) LOEW'S VALENCIA— (1,500), 25c-35c, 6 days. Other attractions: "Arctic Antics" (cartoon); "The Rounders" (comedy). Gross: $4,800. Rating: 137%. "LET US BE GAY" (M-G-M) (Shown simultaneously with the Valencia downtown after one week at the Stanley downtown) LOEW'S PARKWAY— (1,092), 15c-35c, 6 days. Other attractions: Metrotone news, Romeo Robin" (cartoon); "Pups Is Pups" (Our Gang M-G-M Com- edy). Gross: $5,100. Rating: 118%. "SWEET KITTY BELLAIRS" (Warner Bros.) WARNERS' METROPOLITAN— (1,500), 15c-50c, 6 days, starting Saturday. Other attractions: Harry Conley in "Slick As Ever"; Lee Morse 'n songs (Vita- phone Varieties) ; Universal news. Gross: $2,100. Rating: 35%. "ALL QUIET ON THE WESTERN FRONT" (U.) (Second week of run after having been shown four weeks at Auditorium at top admission of $1.50) KEITH'S— (3,016), 25c-50c, 6 days, starting Friday. Other attractions: "Good Time Hector" (Radio com- edy); Pathe news. Gross: $5,560. Rating: 69^4%. "WILD COMPANY" (Fox) NEW— (1,600), 25c-50c, 6 days. Other attractions: Fox Movietone news; "Carnival Review" (Pathe com- edy); Columbia cartoon. Gross: $6,000. Rating: 60%. Los Angeles — To better pictures is attri- buted the lone reason for a general revival in box-office interest at first runs here and in Hollywood, with figures for the group showing the best improvement for the past nine weeks. "Moby Dick," "Top Speed," "Dawn Pat- rol" and "Romance" ran ahead of the march, with the Barrymore opus reaching 180% on a $28,800 gross. Estimated takings : Los Angeles "HOLIDAY" (Pathe) FOX CARTHAY CIRCLE— (1,650), 2nd week, 7 days, twice daily, 75c to $1.50. Other attractions: Abe Lyman and band, comedy, Movietone news. Gross: $17,200. Rating: 134%. "OUR BLUSHING BRIDES" (M-G-M) FOX CRITERION— (1,652), 3rd week, 7 days, 35c to 65c. Other attractions: Movietone news, comedy. Gross: $15,100. Rating: 134%. "COMMON CLAY" (Fox) LOEW'S STATE— (2,418), 7 days, 35c to 65c. Other attractions: Comedy, Metrotone and Movietone news, Fanchon and Marco "Gobs of Joy" Idea. Gross: $28,- 500. Rating: 103%. "FOR THE DEFENSE" (Para.) PARAMOUNT— (3,596), 7 days, 35c to 65c. Other attractions: Comedy, Paramount news, Oliver Wal- lace organ concert. Gross: $25,100. Rating: 100%. "MOBY DICK" (Warners) WARNER BROS. DOWNTOWN— (2,400), 2nd week, 7 days, 35c to 65c. Other attractions: Vitaphone varieties, news. Gross: $28,100. Rating: 180%. "GRUMPY" (Para.) UNITED ARTISTS— (2,100), 1st week, 7 days, 35c to 65c. Other attractions: Comedy, news, Gaylord Carter organ concert. Gross: $12,100. Rating: 112%. "NIGHT WORK" (Pathe) RKO— (2,700), 7 days, 35c to 65c. Other attractions: RKO vaudeville, comedy, Pathe news. Gross: $16,- 200. Rating: 66%. "DAWN PATROL" (F. N.) ORPHEUM— (2.750), 1st week, 7 days, 35c to 65c. Other attractions: Comedy, Pathe news. Gross: $24,- 500. Rating: 155%. Hollywood "HELL'S ANGELS" (Caddo) GRAUMAN'S CHINESE— (2,023), 12th week, 7 days, twice daily, 75c to $1.50. Other attractions: Sid Grauman's prologue, news. Gross: $22,500. Rat- ing: 138%. "MAN FROM WYOMING" (Para.) GRAUMAN'S EGYPTIAN-(1,800), 7 days, 30c to 50c. Other attractions: Comedy, news. Gross: $4,800. Rating: 70%. "TOP SPEED" (F. N.) WARNERS HOLLYWOOD-(3,000). 1st week, 7 days, 35c to 65c. Other attractions: Vitaphone Vari- eties, news. Gross: $25,400. Rating: 167%. "ROMANCE" (M-G-M) PANTAGES HOLLYWOOD-(3,000), 7 days, 40c to 65c. Other attractions: Fanchon and Marco's "Modes" Idea, comedy, news. Gross: $20,500. Rat- ing: 125%. $10,000 Weekly For New York's Newsreel House Business at the Embassy, New York newsreel theatre, averaged $10,000 weekly in its first nine months of operation, M-G-M states. The theatre opened its newsreel policy Nov. 1, 1929, and in nine months grossed $380,000. Average daily attendance during the period was 5,715, although the theatre seats only 578. The best week brought admissions of 49,000. London — Following the same policy as the Embassy, New York, the London News- reel theatre has been opened as the second house playing an exclusive newsreel policy. There are reports that similar theatres will be opened in Paris and Berlin. 34 Motion Picture News August 2 3 , 19 3 0 The Sacred Throne Los Angeles — They are still looking for the guy out here who pulled the yarn about the second-hand dealer who bought the sacred ceremonial throne from the cult of the Royal Arm of the Great Eleven. Realizing that the deal was phoney, he became panicky, until he was advised to rent it to movie banquets given in honor of magnates returning from little trips with new crops of nephews. 150% for "Big House" in 4th Frisco Week San Francisco — Business was okay all week due to the weather and several fra- ternal conventions. Mornings and evenings were foggy and cool, while afternoons were sunny. Among the national conventions here was the Eagles, of which over 20,000 attended. Some very good business was done by several houses not only because of weather and conventions, but also because of the high calibre of pictures. Loew's- Warfield showed "Big House" for a 4th week with a gross of $25,000, or 150%. Big business was done at the Fox with "Holiday." Here the gross w^as $37,- 000 and rating 145%. California had "Manslaughter" with a gross of $16,200, rating 110%; "Journey's End" at the St. Francis reported $10,000 with 100%. Moran and Mack registered by drawing $12,500 gross and 105% rating at the Paramount. The Davies showed "All Quiet on the Western Front" for a second showing on request and hit $8,000, or 102%. Estimated takings : "RAIN OR SHINE" (Columbia) ORPHEUM— (2.270), 25c-35c-50c, 7 days. Other at- tractions: Patlie news, "Peep in the Deep," comedy, organ recital; Jack Sprigg and his RKOlians, RKO vaudeville. Gross: $8,500. Rating: 85%. "NIGHT WORK" (Pathe) GOLDEN GATE— (2,485), 30c-40c-50c, 7 days. Other attractions: Music, RKO vaude. Gross: $17,000. Rating: 100%. "MORAN AND MACK" (Paramount) PARAMOUNT— (2,698), 35c-50c-65c-$l, 7 days. Other attractions: Harry Gourfain's revue, "Varieties of 1930"; Fred Sanborn, comic; Paramount news; Eddie Magill, "crooning king of the megaphone." Gross: $12,500. Rating: 105%. "MANSLAUGHTER" (Paramount) CALIFORNIA— (2,200). 35c-50c-65c-90c, 7 days. Other attractions: California orchestra; Paramount nrw-i. Lulu McConnell in "Neighborly Neighbors." Grcss: $16,200. Rating: 110%. "ALL QUIET ON THE WESTERN FRONT" (U.) DAVIES— (1,150), 35c-50c, 7 days. Other attractions: News, "Bully Beef," comedy. Gross: $8,000. Rating: in.";. "HOLIDAY" (Pathe) FOX— (5,000), 50c.-65c-90c, 7 days. Other attrac- tions: Orchestra, Fox news, Fanchon & MaTco in "Victor Herbert's Idea," Laurel and Hardy M-G-M comedy. Gross: $37,000. Rating: 145%. "BIG HOUSE" (M-G-M) LOEW'S WARFIELD— (2.672), 50c-65c-90c, 4th week. Other attractions: Fox and Hearst news; Vagabond Director in "Travel-Talk"; "Silly Sym- phony," cartoon; fashions. Gross: $25,000. Rating: 150%. "JOURNEY'S END" (Paramount) ST. FRANCIS-(1,375). 35c-50c-90c, 7 days. Other attractions: Larie De Pries' band; Paramount news; "Cockeyed News," comedy noveltv. Gross: $10,000. Rating: 100%. "SLIGHTLY DAMAGED" (Fox) EMBASSY— (1,365). 50c-65c-90c. 7 days. Other at- tractions: Vaude., "Railroad Follies," one-act farce comedy: "Sti'l Alarm"; Laborious Ilauptman and his "Melody Artists." Gross: $8,500. Rating: 95%. "SON OF THE GODS" (First National) CASINO— (2.500). 25c-50c, 7 days. Other attractions: Scnnctt comedy, "Aesop's Fables"; Vagabond, "Ad- venture Scenic; Fox Movietone. Gross: $9.1100. Rat- ing: 90%. Mpls. Moans When McCormack Falls To 60% on $6,200 Minneapolis — The Minnesota theatre romped away with the heavy take this week when "Romance" brought in $27,000 to give the house a rating of 80%. The Orpheum had one of its best weeks for a long time. This house garnered a take of $20,500 on "Hell's Island," this being an 80% rating for the house. Century found that "Song o' My Heart" was a dreary dirge. The box office moaned at the end of the week. The figures showed a take of $6,200, or a rating of 60%. State showing, "Anybody's War," rang the bell at the 90% mark when they showed earn- ings of $18,000 for the week. The Lyric boosting "The Czar of Broadway," took in $2,700, a 90% rating. The Aster collected a 100% rating and $2,275 on "Sunny Skies." Estimated takings : "HELL'S ISLAND" (Columbia) ORPHEUM— (2,900), 35c-S0c-75c, 7 days, 3 shows daily. Other attractions: Blossom Seeley heading 4-act variety bill. Gross: $20,500. Rating: 80%. "SONG O* MY HEART" (Fox) CENTURY— (1,640), 50c-75c, 7 days, 6 shows daily. Other attractions: None. Gross: $6,200. Rating: 60%. "ANYBODY'S WAR" (Paramount) STATE— (2,300). 25c-35c-60c, 7 days. 6 shows daily. Other attractions: Short subjects, newsreel. Gross: $18,000. Rating: 90%. "CZAR OF BROADWAY" (Universal) LYRIC— (1,238), 15c-25c-40c, 7 days, 6 shows daily. Gross: $2,700. Rating: 90%. "ROMANCE" (M-G-M) MINNESOTA— (4,025), 35c-45c-75c, 7 days. 7 shows daily. Other attractions: Publix stage show "Dude Ranch," newsreel, fashion reel. Gross: $27,000. Rat- ing: 80%. "SUNNY SKIES" (Tiffany) ASTER— (812), 15c-35c-30c, 7 days, 7 shows daily. Gross: $2,275. Rating: 100%. Crawford Clips High Providence Spot with 120% Providence — Passing of heat wave here gave picture houses a great break. Sensa- tion of the week was Joan Crawford in "Our Blushing Brides" which grossed more than $25,000, or 120%. Other good spots in town were "Holiday" at RKO Albee, which did about $11,300 and "For the Defense," at Paramount, which piled up. close to $13,000. Weather, fair and cool. Estimated takings : "OUR BLUSHING BRIDES" (M-G-M) LOEW'S STATE (3,500), 15c-50c, 7 days. Other attracticns: "Fire Fighters,'' "Finlandia" "Audio Re- view." "Franz Listz Music Treat." Gross: $25,500. Rating: 120%. "FOR THE DEFENSE" (Para.) PARAMOUNT— (2,300), 15c-50c, 7 days. Other at- tractions: Paramount news, "Resolutions," "Kandy Kabaret," Toe Alexander organlogue. Gross: $13,000. Rating: 110%. "HOLIDAY" (Pathe) RKO ALBEE— (2.500). 15c-50c. 7 days. Other at- tractions: "Mot Bridge," Audio Review, Pathe news. Gross: $11,300. Rating: 100%. "BRIGHT LIGHTS" (F.N.) MAJESTIC (.'.3101, ISc-SOc 7 days. Other attrac- tions: "Cactus Kid." cartoon; "Taxi Ta'ks," "Bitter Friends," Paramount news. Gross: $10,500. Rating: 95%. "BFAU BANDIT" (Radio) RKO VICTORY— (1,600). ISc-SOc, 7 days. Other at- tractions: "Head Hunters," "Snow Time," "Some Baby,'" Pathe news. Gross: $6,500. Rating: 90%. A Good Job Credit Russell Holman with a real job in preparing "The Blue Book of Shorts" to give exhibitors detailed and handy information concerning Para- mount's short product. The book is in four colors and lists the company's program of 104 talking acts, 26 come- dies, 18 screen songs, 18 talkartoons, 12 pictorials and the 104 scheduled issues of Paramount Sound News. Reopening at Des Moines Hits 1st Runs Plenty Des Moines — S.R.O. business at the Des Moines theatre, which had its opening this week, gave "Manslaughter" a 150% rating. The Paramount next door which has been profiting by the fact that the DesMoines was out of competition during rebuilding naturally felt the results of the opening. The Orpheum recorded business as good and not affected by the opening of the Des Moines. Two camps in session here helped business and the pleasant weather worked no handicap. "Cheer Up and Smile" record- ed 100% for the Orpheum which has for- merly recorded a higher average daily busi- ness than the Des Moines. "Shooting Straight" was rated at 110%. Dix goes big here and would be welcomed in better fea- tures. The comedies took well at the Strand. Estimated takings : "MAN TROUBLE" (Fox) PARAMOUNT— (1,700), 4 days, 25c, 35c, 60c. Other attractions: Paramount news, stage band, vaud. Gross: $4,500. Rating: 100%. "COMMON CLAY" (Fox) PARAMOUNT— (1,700), 3 days, 25c, 35c, 60c. Other attractions: "U." news, Al Morey and stage band in original show ("Laughing Gas"). Gross: $4,500. Rat- ing: 100%. "MANSLAUGHTER" (Para.) DES MOINES— (1,600), 7 days, 25c-35c-50c. Other attractions: Paramount news. Gross: $8,000. Rating: 150%. "CHEER UP AND SMILE" (Fox) ORPHEUM— (2,000), 4 days, 25c-50c. Other attrac- tions: Pathe news, RKO vaud., RKO comedy ("AN Mabel"), Pathe revue. Gross: $4,652. Rating: 100'.. "SHOOTING STRAIGHT" (RKO) ORPHEUM— (2,000), 3 days, 35c-50. Other attrac- ticns: Pathe news. RKO comedy ("Barnum was Wrong"). Gross: $4,700. Rating: 110%. "THE SILENT ENEMY" (Para.) STRAND— (1,100), 4 days, 20c-30c. Other attrac- tions: Paramount news, Paramount act ("Jazz Pre ferred"), Paramount act ("Prisoner's Song"). Gross: $1,700. Rating: 90%. "FURIES" (F.N.) STRAND— (1,100), 3 days, 20c-30c. Other attrac- tions: "U." comedy ("Not So Quiet"); M-G-M color- tone "Pirates"; Pathe news. Gross: $1,600. Rating: 90%. Two Middle West Publix Districts Are Expanded Omaha — Territorial expansion of the two districts in the division office of Para- mount Publix headquartering here have been announced by Evert R. Cummings, division manager. Charles Pincus, district manager, will take over Sioux City, Missouri Valley, la., and several other points in the northwest- ern part of the state. Lea Richmond, the other district manager, has added to his territory North Platte. Hastings, Kearney. Grand Island. Fairbury and Beatrice, all in Nebraska. J August 2 3, 193 0 Motion Picture News 35 "Cock o' Walk" Replaced in Chi By "Hell's Isle Chicago — A week of cool, pleasant weather revived Loop box-offices and had them waiting on the street in front of most theatres daily. RKO Palace, playing Paramount's "Grumpy," which was snubbed by local Publix bookers, went to $24,600 (105%), its best figure since inauguration of the vaude-film policy at the house. The draw belongs entirely to the picture, which was so well thought of that RKO upset prece- dent to give it a second Loop week at its other Loop vaude-film spot, the State-Lake. Helen Kane, in person, sent receipts soar- ing at the Oriental, which did $43,800 (105%). The picture, which was not fa- vored by critics, was "Way of All Men" (F. N.) The Chicago was high with "Manslaughter" (Paramount), getting $49,- 300 (105%). Critics picked this one unan- imously. "Holiday" (Pathe) showed strength at the United Artists, taking $27,- 500 (125%), and opened its second week well. "Common Clay" (Fox), played to "adults only" at the Roosevelt. "Little Accident" (Univ.) opened strong with $10,000 (190%) for its first three days at the Woods. RKO is giving this one some splendid advertising assistance in the dailies. "Dawn Patrol" (F. N.) finished three weeks at McVickers with $23,800 (85%) for the last seven days. The Castle jerked "Cock o' the Walk" (Sono Art- World Wide) when it managed only $1,800 (65%) from Friday to Monday. "Hell's Island" (Columbia), which replaced it, got $2,000 in three- days of mid-week for a rating of 160%. Estimated takings : "COCK O' THE WALK" (Sono Art-World Wide) CASTLE— (300), 60c. 4 davs. Other attractions: Univ. newsrcel. Gross: $1,800. Rating: 65%. Re- placed by "Hell's Is and" (Col.). First 3 days. Gross: $2,000. Rating: (based on midweek play dates) 100%. "MANSLAUGHTER" (Paramount) CHICAGO— (3,940), 35c-85c, 7 days. Other attrac- tions: Stage show, orchestra, comedy, newsreel, nov- elty short. Gross: $49,300. Rating: 105%. "WHAT MFN WANT" (Univ.) GARRICK— (1,165), 50c-75c, 1st week. Other at- tractions: Newsreel, novelty short. (Playing "adults only.") Gross: $6,300. Rating: 90%. "DAWN PATROL" (F. N.) McVICKERS— (2,284), 35c-85c, 3d and final week. Other attractions: Comedy, newsreel, "Animal Crackers" (Para.) replaced. Gross: $23,800. Rating: 85%. "WILD COMPANY" (Fox) (2nd time in Loop) MONROE— (962), 25c-40c. 7 days. Other attrac- tions: 30 minutes of newsreel, comedv. Gross: $4,500. Rating: 75%. "WAY OF ALL MEN" (F. N.) ORIENTAL— (3,900), 35c-85c, 7 days. Other at- tractions: Stage show, headed by Helen Kane, organ, comedy, newsreel, novelty short. Gross: $43,800. Rating: 105%. ("Boop-a-doop" girl credited with draw.) "SONG OF THE FLAME" (W. B.) ORPHEUM— C762). 35c-S0c, 7 days. Other attrac- tions: 3 Vitaphone acts, newsreel. Gross: $5,600. Rating: 73%. "GRUMPY" (Paramount) PALACE— (2,509), 35c-85c, 7 days. Other attrac- tions: 5 acts RKO vaude, comedy, newsreel. Gross: 524,600. Ratine: 102%. "COMMON CLAY" (Fox) ROOSEVELT— (1,591), _35c-85c, 3d week. Other at- tractions: Cartoon, musical short, newsreel. Playing "adults only." Gross: $21,000. Rating: 102%. "OUFEN HIGH" (Paramount) STATE-LAKE— (2,776), 35c-75c, 7 day_s. Other at- tractions: 5 acts RKO vaude, comedv, newsreel. Gross: $23,500. Rating: 90%. "HOLIDAY" (Pathe) UNITED ARTISTS-(1,700), 35C.85c, 1st week. My, What Long Legs! "My father was even taller than Gary. I can see him now — he used to stand beside his horse, with one foot on the ground, and the other thrown over the saddle. And Gary does the same thing," he chuckled wickedly. "That's what gets the women." — From Motion Picture Magazine. You mean that's what gets the horses. — New Yorker. .. Common Clay" Wows "Philly" Takes $34,000 Philadelphia — Local houses evaded the warm weather curse by hanging up some of the most remarkable figures of the general- ly quiet season. The highlight was the high gross scored by "Common Clay" at the Fox. Picture grabbed off $34,000, highest figure since "Hot for Paris" and enough to war- rant its being held for a second week. In addition to good notices the picture re- ceived, gross was unmistakably aided by extensive radio campaign put on by local Fox organization under direction of Mrs. Ella Waters, Philadelphia clubwoman. The Fox business helped to bolster the Stanton next door with overflow, giving "Big House" $12,000 or a 120% rating for its fourth week. Fifth week now is running with a sixth practically assured. "Raffles" cleaned up at the Boyd for $22,000, or 120% for its first full week. With Will Osborne and his band as stage headliners, Mastbaum grossed $40,000, or average business. "Bright Lights" was the picture. Estimated takings : "BRIGHT LIGHTS" (F. N.) MASTBAUM— (4,800), 35c-50c-75c, 6 days. Other attractions: Will Osborne and band to head stage show, "Sky High." Other entertainers included Maude Hilton, Connie Almy. Paul and Fenell. Char- lie Kaley remains as m.c. and Creatore is held over for second week as guest conductor of the orchestra; newsreel. Gross: $40,000. Rating: 100%. "COMMON CLAY" (Fox) FOX— (3,000), 40c-50c-75c, 6 days. Other attractions: Fanchon and Marco's idea "Trees" with Jack Mi- Bride, Flora Clark, Kathleen Goodwin and others, Movietone news. Gross: $34,000. Rating: 140%. "ALL QUIET ON THE WESTERN FRONT" (U.) STANLEY— (3,700), 35c-50c-75c, 3 days. Other at- tractions: Paramount news, Vitaphone Variety Gross: $12,000. Rating: 150%. "Holiday" p'ayed first three days of the week. Gross: $6,000. Rating: 66%. "MAN FROM WYOMING" (Para.) EARLE— (2,000), 25c-75c, 6 days. Other attractions: Jay Mill's stage revue. "Silver Revue," with George Dewey Washington, Wilton and Weber, Chotz Bemis, Roma Brothers, Littlefield Girls; Universal news. "Potters" comedy. Gross: $19,000. Rating: 105%. "RAFFLES" (U. A.) BOYD— (2,400), 35c-50c-75c, 6 days. Other attrac- tions: M-G-M news, Fitzpatrick Travelogue. Gross: $22,000. Rating: 120%. "BIG HOUSE" (M-G-M) STANTON— (1,700), 25c 65c, 6 days. Other attrac- tions: Newsreel, Vitaphone Variety, Charlie Kerr's radio orchestra. Fourth week. Gross: $12,000. Rat- ing: 120%. "RECAPTURED LOVE" (Warners) KARLTON— (1,000). 40c-50c. Other attractions: Newsreel. Charley Chase comedy. Gross: $4,000 Rating: 80%. Other attractions: Comedy, newsreel. Gross: $27,50i' Rating: 125%. "Hell's Angels" (U. A.) set to follow "RAIN OR SHINE" (Col.) WOODS— (1,166), 35c-75c, last 7 of 12-day rm. Other attractions: Cartoon, newsreel, novelty short Gross: $14,700. Rating: 122%. "Little Accidti i"' (Univ.) replaced in midweek. Gross: (first 3 da - $10,000. ".ating: 190%. (Playing "adults only.") Powell, Haines Head Seattle's Big Money Bills Seattle — Two of the screen's most popu- lar male players divided first-run honors here this week at opposition chain houses. William Powell in "For the Defense" at the Paramount and William Haines in "Way Out West" at the Fox Fifth Ave., came within a couple of hundred dollars of each other in gross receipts, both being well over the 100% figure. Hot weather kept many patrons at the beaches and in parks, but the presence of the Pacific fleet in local waters meant added revenue from the sailors on shore leave. "Bride of the Regiment" at the Metropoli- tan went the way of all filmusicals of late and hit a distinct low. Estimated takings: ^SLVS ANGELS" (U. A.) 3rd and final week FOX— (2,450*., 25c-35c-50c-75c-$l, 7 days. Other at- tractions: Fox Movietone news, Owen Sweeten and Fox band, James Hall in person. Gross: $11,750 Rating: 110%. "WAY OUT WEST" (M-G-M) FOX FIFTH AVE.-(2,750), 25c-35c-50c-60c-75c, 7 days. Other attractions: Fox Movietone news, Fan- chon-Marco stage unit, Fashion news. Gross: $15,135. Rating: 112%. "BRIDE OF THE REGIMENT" (F. N.) METROPOLITAN-(LIOO), 25c-35c-50c, 7 days Other attractions: Paramount cartoon, Educational come- dy, Paramount news. Gross: $3,500. Rating: 60%. "FOR THE DEFENSE" (Paramount) PARAMOUNT— (3,150), 25c-35c-50c-60c, 7 days. Other attractions: Paramount news, Clausen and band, Jess Felleman (sailor) in concert. Gross: $15 000 Rating: 125%. Pop Features at Ottawa Pushes All Receipts Skyward Ottawa — Popular features and unseason- ably cool weather co; bined to give Ottawa theatres plenty business during the week, with "Holiday" at the Regent and "Let's Go Native" at Keith's notching 100% for their respective runs'. "Holiday" was top insofar as receipts were concerned with $6.- 100 for the six days. "Let's Go Native" drew $4,900 for the three days at Keith's. No feature fell below 80% for'the week and managers were happy. Estimated takings: "HOLIDAY" (Pathe) _ REGENT— (1.225), 25c-75c, 6 days. Other attrar- tions: Movietone news, "Accidents Will Happen," (comedy); orchestra. Gross- $6,100. Rating: 100%. "LET'S GO NATIVE" (Para.) KEITH'S-(2,596), ISc-SOc, 3 days. Other attrac- tions: Pathe news, "Two Fried Eggs," (comedy): "Vanity," (sketch). Gross: $4,900. Rating: 100%. "BORN RECKLESS" (Fox) _ IMPERIAL— (1.200), 15c-50c, 6 days. Other attrac- tions: Hearst Metrotone news, "Barber Shop Chord," "Beauties." Gross: $2,700. Rating: 80%. "SWEETHEARTS AND WIVES" (F. N.) AVALON-(990), 25c35c, j days. Other attractions: Movietone news, "Radio Kisses," (comedy); Krazy Kat cartoon. Gross: $1,200. Rating: 90% "HOT CURVES" (Tiffany) CENTRE— (1,200), 15c-50c, 6 days. Other attrac- tions: Voice of Hollywood, Carlena Diamond, harpist; technicolor "Parisian Nights." Gross: $3,200. Rating: 85%. "THE SEA BAT" (M-G-M) KEITH'S-(2.596), 15c-50c, 3 days. Other attrac- tions: Universal news, "Fit to be Tied," (comedy); "Music Shop." Gross: $4,400. Rating: 95%. "ROYAL ROMANCE" (Columbia) AVALON— (990), 25c-3Sc. 3 days. Other attractions: Movietone news. "Real McCoy," (comedy); "Fare- well Blues"; Phil Spitalny's band. Gross: $1,100. Rating: 8i%. 36 Motion Picture News A ugust 2 3,1 930 125% Clicked by "Sins of Children' In Kansas City Kansas City — Opening this week under new management and with a return of vaudeville in the Fanchon and Marco units, the Pantages hit top with a 125% rating and a gross of $14,500. The picture was M-G-M's "Sins of the Children." A rating of 115% was knocked off at the Uptown on Fox's "Not Damaged," which grossed $6,900. "All Quiet on the Western Front," playing its second week at popular prices, ran up 115% at the Royal with a gross of $5,200. First National's "Sweet- hearts and Wives" at the Mainstreet was reported as 110%, with a gross of $16,500. Average business was reported at the Mid- land, where Metro's "Way out West" brought in $13,000. At the Newman the business was also average on the week with Paramount's "Sap from Syracuse," which drew $9,500. Estimated takings : "SINS OF THE CHILDREN" (M-G-M) PANTAGES— (2,166), 25c-S0c, 7 days. Other at- tractions: Pathe news, Pathe short, "Vagabond"; Fanchon and Marco "Rose Garden" idea. Gross: $14,500. Rating: 125%. "NOT DAMAGED" (Fox) UPTOWN— (2,200), 25c-50c, 7 days. Other attrac- tions: Pathe comedy, "Mind Your Own Business"; Oswald cartoon; Universal news. Gross: $6,900. Rat- ing: 115%. "ALL QUIET ON THE WESTERN FRONT" (U.) ROYAL— (900), 25c-50c, 7 days. (Second week of picture in Kansas City.) Other attractions: Para- mount news. Gross: $5,200. Rating: 115%. "SWEETHEARTS AND WIVES" (F.N.) MAINSTREET— (3,067), 35c-60c, 7 days. Other at- tractions: Pathe news and five acts vaude headlining Lulu McConnell. Gross: $16,500. Rating: 110%. "WAY OUT WEST" (M-G-M) MIDLAND— (4,000), 25c-40c, 7 days. Other attrac- tions: M-G-M short, Boy Friends in "Doctor's Or- ders"; Columbia screen snapshots; Columbia Silly Symphony, "Frolicking- Fish." Gross: $13,000. Rat- ing: 100%. "SAP FROM SYRACUSE" (Para.) NEWMAN— (2,000), 25c-60c. 7 days. Other attrac- tions: Johnny Perkins in Lady, You Slay Me"; Mack Sennett's "Hello, Television"; fantasy, "A Flower Boat"; Paramount news. Gross: $9,500. Rat- ing: 100%. Bancroft's New Lead Hollywood — Jessie Royce Landis, stage actress, has been signed by Paramount for the lead opposite George Bancroft in his next talker. Rowland V. Lee will direct this picture which is being made from an original story by William Slavens McNutt and Grover Jones. Retakes on "Remote Control" Hollywood — M-G-M has decided to shoot several new sequences and make numerous retakes on "Remote Control," William Haines' latest talker. Nick Grinde will di- rect the new scenes. Wise Guy The village blacksmith of Piatt City, Neb., has closed his shop and is opening a motion picture palace. Which prompts Jake Falstaff to pull this line: "For a man who doesn't want to waste his long ex- perience with Nebraska mules, the show business is practically the only out." Shootin' the Works Sid Skolsky relates the Fred C. Cole yarn about the small time movie pro- ducer who sold his company in one of those many mergers and came into the big money for the tint time in his life. This producer decided that now he and his wife would live the way they had been dreaming about for years. He immediately purchased a town car, a few d amonds for the wife and started for Southampton to spend the summer. He stopped at the most ex- pensive hotel there and rented a suite of rooms. He was making certain to let every one know that he had money. The second day there his wife went in swimming and had to be carried out by the lifeguards. They had just man- aged to save her and were working over her furiously when the producer reached the scene. "How is she?" he asked excitedly. "Not so good," replied one of the guards. "I'm afraid we'll have to give her artificial respiration." "No — no — " sputtered the producer. "No, you don't! You give her the real thing, I can afford it!" All Hit Par in Cleveland; Top To "Romance" Cleveland — Big pictures drew heavy business here. With "Romance," "Man- slaughter," "Queen High" and "Man from Wyoming" showing for the first time, and Benny Rubin appearing in person at the Palace, all downtown houses were well sat- isfied with results. A break in the hot weather also helped considerably. Estimated takings : "ROMANCE" (M-G-M) STILLMAN— (1,900), 7 days, 40c-75c. Other at- tractions: "Pups in Pups" (M-G-M); "Fiddlin' Around," (Columbia) ; Fox Movietone news. Gross: $22,500. Rating: 150%. "MANSLAUGHTER" (Paramount) ALLEN— (3,300), 7 days, 30c-60c. Other attractions: "College Hounds," (M-G-M); "Bombay, Gateway to India," (Standard Film); Hearst Metrotone news. Gross: $17,000. Rating: 120%. "QUEEN HIGH" (Paramount) STATE— (3,400), 7 days, 30c-60c. Other attractions: "Murder Case of Laurel and Hardy," (M-G-M); "Frogs Vases," (Felix cartoon, Fischer Film); Para- mount news. Gross: $18,500. Rating: 108%. "MAN FROM WYOMING" (Paramount) RKO PALACE— (3,600), 7 days, 35c-75c. Other at: tractions: "Ham Berger and His Horse Radish," (Columbia); "Never Strike Your Mother," (Col- umbia); "Swell People," (Pathe); Pathe news. On the stage, Benny Rubin. Gross: $22,000. Rating: 110%. "ALL QUIET ON THE WESTERN FRONT" (U.) RKO HIPPODROME— (4,500), 7 days, 35c-75c, 2nd week. Other attractions: Fox Movietone news. Gross: $15,000. Rating: 110%. "SHADOW OF THE LAW" (Para.) KEITH'S EAST 105TH— (2,200), 7 days, 25c-50c. Other attractions: Pathe news, Sportlight, (Pathe); "Big Hearted" (Pathe). Gross: $14,000. Rating: 116%. Paramount Signs Two Hollywood — Oliver H. P. Garrett, au- thor, and Max Marcin, dramatist and di- rector, have signed new term contracts with Paramount as writers. Garrett has been identified with the writing of the latest William Powell productions, while Marcin has written and produced numerous Broad- way hits. Garbo Warms the Criterion Till at Oklahoma City Oklahoma City — Garbo fans forgot the hot weather and turned out en masse last week, bringing good money $7,000, on "Ro- mance," or 115%, to the Criterion. "Dawn Patrol" which was scheduled for two weeks at the Midwest flopped and was withdrawn and Will Rogers in "So This Is London," substituted. The Fox picture held up well, to the tune of $7,000 and all patrons were pleased. "Anybody's War" was the Capitol draw with the stage as a very good filler. The final count, due to the excellent playing of Moran and Mack, hit $6,500, rating 115%. "Road to Paradise" clicked at $5,000 and 110% at the Liberty, "Wedding Rings" at the Empress was below par at 85%. "The Sap," with RKO vaudeville, earned $2,800 and 90% at the Orpheum for 4 days. Estimated takings : "ROMANCE" (M-G-M) CRITERION— (2,000), 25c-50c. 7 days. Other attrac- tractions: Paramount news, Belvedere male quartete, Allman Timberg in "The Love Boat," preview "Ro- mance Out West." Gross: $7,000. Rating: 115%. "SO THIS IS LONDON" (Fox) MIDWEST— (1,500), 25c-60c, 7 days. Other attrac- tions: "Sinking in a Bath Tub," "Jazz Rehearsal." Gross: $7,000. Rating: 115%. "ANYBODY'S WAR" (Para.) CAPITOL— (1,200), 25c-50c, 7 days. Other attrac- tions: Metrotone news, Jimmie Barry in "Meek Mr. Meek," "Dizzy Dishes," Paramount screen song. Gross: $6,500. Rating: 115%. "ROAD TO PARADISE" (F.N.) LIBERTY— (1,800), 25c-50c, 7 days. Other attrac- tions: Fox news. Ann Pennington in "Hello Baby." Gross: $5,000. Rating: 110%. "WEDDING RINGS" (F.N.) EMPRESS— (1,200), 25c-50c, 7 days. Other attrac- tions: Universal news, comedy, "Play Boy." Gross: $4,000. Rating: 90%. "THE SAP" (W.B.) ORPHEUM— (1,500), 25c-50c, 4 days. Other attrac- tions: Kinograms, RKO vaudeville. Gross: $2,800. Rating: 90%. "PARADISE ISLAND" (Tiffany) ORPHEUM— (1,500), 25c-50c, 3 days. Other attrac- tions: Kinograms news, Fanchon & Marco's Manila Bound "Idea." Gross: $2,600. Rating: 957c Adopts New Policy Terre Haute, Ind. — Vaudeville and sound pictures were inaugurated recentlv at the Liberty. The theatre will remain open a few days and then will close for minor changes incidental to the inaugurat:on of the new policy. The vaudeville policy will consist of three acts together with a feature talk- ing picture. The programs will be changed Sundays and Wednesdays and an attempt will be made to put the program over with- out any change in admission prices. McWade's New Assignments Hollywood — Robert McWade's most re- cent assignments include a part in "Lux- ury" for Fox and a role in "Cimarron" at R-K-O. He is working at Fox at the present time. Big Shot Hamilton, O. — It now looks as if John Schumacker, house manager of the Rialto, is to be the "big shot" figuratively and literally. Schumacker was nominated for sheriff by an over- whelming majority at recent primaries, and hopes to wear to coveted five- pointed star on his bosom after the regular election. August 23. 19 3 0 M o t i o ii Picture News 37 The Breaks Hollywood — While on location at the Hollywood fire station filming scenes using nets, ladders, hose and other equipment, the Continental Talking Plays filming "The Fourth Alarm," was forced to suspend shooting when a real fourth alarm came in and the Hollywood firemen were called into downtown Los Angeles to help fight a huge warehouse blaze. The company figured they were going to lose a half day's shooting until a cameraman someone had sent to the real fire re- turned with shots that were far bet- ter than the company had planned getting. As yet no settlement with the fire insurance company for use of "the hall" has been made. F-P Reopening At Toronto Aids Powell Hit Top Toronto — The feature of the week in Toronto was the reopening of the Uptown theatre, key house of Famous Players chain in the Dominion. The Uptown, with a stage presentation and William Powell in "For the Defense," crashed through with $17,500 for the week's takings, which meant 115%. A new cooling system helped. "Song O' My Heart," held over at the Tivoli for a second week, dropped to 85% rating but it was fairly good at $11,000 for a house with 1,600 seats. The Imperial, largest in town, scored heavily with "Sap from Syracuse," receipts being $15,200 or 90%, which was a good start for Tom Daly as new manager. Weather was cool and mostly fair. Estimated takings : "FOR THE DEFENSE" (Para.) UPTOWN— (3,200), 35c-80c, 6 days. Other attrac- tions: Stage presentation, "Lines and Spaces"; or- chestra, Andy Clyde comedy. "Hello Television"; Mickey Mouse, "Fiddling Around"; Movietone news. Gross: $17,500. Rating: 115%. "SONG O' MY HEART" (Fox) 2nd week TIVOLI— (1,600), 30c-60c, 6 days. Other attrac- tions: "Fit to be Tied," (comedy) ; Mickey Mouse, "The Fire Fighter"; Movietone news. Gross: $11,- 000. Rating: 85%. "SAP FROM SYRACUSE" (Para.) IMPERIAL— (3,600), 30c-60c, 6 days. Other attrac- tions: Lloyd Hamilton in "Prize Puppies"; five vaudevil e acts, Pathe "Old-Time" news, news special showing visit of R-100. Gross: $15,200. Rating: 90%. "HE KNEW WOMEN" (RKO) HIPPODROME— (2,600), 30c-60c, 6 days. Other attractions: Five RKO vaudeville acts, caTtoon com- edy. Universal news, Grantland Rice Sportlight. Gross: $13,500. Rating: 85%. "LET US BE GAY" (M-G-M) LOEWS— (2,200), 35c-65c, 6 days. Other attrac- tions: Five vaudeville acts, comedy, news. Gross: $12,000. Rating: 85%. Yarbrough Goes to Cincy Fort Wayne, Ind. — Edmond D. Yar- brough, manager of the Palace here, a di- vision of R-K-O, has been transferred to Cincinnati. He has been here since the first of the year. The three R-K-O thea- tres will continue under the direction of Len S. Brown, general manager, who came here recently from Madison, Wis., where he was manager of the Capitol Theatre. Yarbrough will work under the supervision of J. L. McCurdy, division manager of R-K-O. Big Time in Old Town Sends B. O. Figures Skyward Portland — "Greater Talkie Season's" promises were more than carried out, and brought out thousands to see and hear the lavish outdoor carnival celebration and ex- cellent screen fare. Merchants' windows vied with the four blocks of street decora- tions and enhanced by the veritable sea of neon and other lighting were a magnet for huge crowds. Another really worth while screen offer- ing at Fox Broadway, "Common Clay," with Constance Bennett, plus an unusually snappy Fanchon & Marco's Cadet Idea, and Don Wilkins and band boys in novelty mu- sical numbers, was a well-rounded show which grossed $15,400, rating 151%. Estimated takings : "COMMON CLAY" (M-G-M) FOX BROADWAY— (1,912). 25c-60c, 7 days. Other attractions: Fanchon & Marco's "Cadets" idea, in- cluding Milee Sisters. Rognan & Trigger and Sun- kist Ensemb'e; Don Wilkins and Kenin's band; Fox Movietone news. Gross: $15,400. Rating: 151%. (Per- sonal appearance of Leo the Lion.) "JOURNEY'S END" (Tiffany) HAMRICK'S "MUSIC BOX"— (1,835), 25c-50c, 7 days. Other attractions: Fox Movietone news, Vita- phone acts. Gross: $14,400. Rating: 140%. "ANYBODY'S WAR" (Paramount) PORTLAND PARAMOUNT— (3,068), 25c-50c, 7 days. Other attractions: lime. Rubenstein beauty parlor in lobby. On stage: "Varieties of 1930," Phil Lampkin and band, Fred Sanbon, Elsie Rythm Girls, exploitation. Gross: $13,300. Rating: 135%. "LET US BE GAY" (M-G-M) 2nd Week FOX UNITED ARTIST— (945). 25c-50c, 7 days. Other attractions: Metro Acts, Hollywood Varieties, Fox news, personal appearance Leo- Lion. Gross: $12,000. Rating: 120%. "GRUMPY" (Paramount) RIALTO— (1,498), 35c-50c, 7 days, midnight show. Other attractions: Paramount news, cranedv, "Reso- lutions," Fitzpatrick Travel Talk. Gross: $9,600. Rating: 105%. Quiet" Re-Play Breaks State's Record, Omaha Omaha — Moved to the State for its sec- ond week, "All Quiet on the Western Front" set a pace for others to follow when it broke the house record at 200%. The take amounted to $8,700, with the scale boosted from 40 to 60 cents. As usual here, Ronald Colman didn't fail to do business. His "Raffles" at the Para- mount hit 110% for $8,800. "Dawn Patrol" at the Orpheum, aided by Baby Rose Marie and Lander Brothers on the stage, got $15,- 225, or 105%. Estimated takings : "ALL QUIET ON THE WESTERN FRONT" (U.) STATE— (1,200), 35c-60c, 7 days. Other attractions: Universal news, comedy and novelty. Gross: $8,700. Rating: 200%. "RAFFLES" (Para.) PARAMOUNT— (2,900), 25c-50c, 7 days. Other at- tractions: Universal news, organ, shorts. Gross: $8,- 800. Rating: 110%. "DAWN PATROL" (F.N.) ORPHEUM— (3,000). 25c-60c, 7 days. Other at- tractions: Baby Rose Marie, topping four act RKO bill. Pathe news, shorts. Gross: $15,225. Rating: 105%. "A YOUNG MAN FROM WYOMING" (Para.) WORLD— (2,500), 25c-60c, 7 days. Other attrac- tions: Bert Gordon on the stage with two Publix acts, house ballet, Billy Meyers and band, Para- mount news, shorts. Gross: $9,500. Rating: 100%. Windstorm a la Hollywood Our ever-productive spy service in Hollywood reports that an author out there was reading to his producers the dialogue he had written for a picture. He came to a point where one of the characters was supposed to say "Chester, you are a buffoon." Here one of the executives held up his hand. "We got to change that," he said. "Nobody would know what a buffoon was; maybe sailors would, but not the average man." This con- founded the author, but he gathered himself and asked "Why sailors?" "They're always running into them, ain't they?" explained the producer. "Whirlwinds, cyclones, buffoons..." New Yorker. Montreal 'Frogs' Get Behind All French Program Montreal — One week of all-French pic- tures at the Capitol was plenty — but it was okay as a novelty and experiment combined. A French feature, "Un Trou de le Mur," sponsored by Paramount, and French shorts brought $12,000 to the box office, mostly from French-speaking residents, and this represented 85%. "Song O' My Heart" was not considered good enough for a hold-over at the Palace, although it did register $14,500 (100%) in- cluding a midnight preview at 75c. The local surprise of the week was the decision to continue "One Embarrassing Night" at the Princess for a week after it had been ballyhooed as the best British film comedy of the year. It clicked at $9,300 at that, meaning 95%. "Around the Corner" was the strong point at the Imperial for $7;800 or 90%. Weather was cool and fair. Estimated takings : "UN TROU DE LE MUR" (French-Para.) CAPITOL— (2,670), 40c-85c, 7 days. Other attrac- tions: "Amies de Pension," (comedy); "Clowneries." (comedy); "CJinque Musicale," (French novelty); orchestra directed by Cherniavsky. Gross: $12,000. Rating: 85%. "SONG O* MY HEART" (Fox) PALACE— (2,600), 25c-99c, 7 days. Other attrac- tions: Movietone news, comedy, cartoon reel. Gross: $14,500 (extra midnight show). Rating: 100%. "ONE EMBARRASSING NIGHT" (M-G-M) PRINCESS— (2,272), 2Sc-75c, 7 days. Other attrac- tions: "Chinatown Fantasy," (mus.cal reel); cartoon comedy, Metrotone news, Universal news. Gross: $9,300. Rating: 95%. (Held over.) "PRINCE OF DIAMONDS" (Columbia) LOEW'S— (3,000), 40c-99c, 7 days. Other attrac- tions: Five vaudeville acts, Pathe news, cartoon comedy, Edmund Sanborn Symphonists. Gross: $12,- 500. Rating: 85%. "AROUND THE CORNER" (Columbia) IMPERIAL— (1,650), 40c-85c, 7 days. Other attrac- tions: Six RKO vaudeville acts, Paramount news. Gross: $7,800. Rating: 90%. "MEDICINE MAN" (Tiffany) STRAND— (750), 25c-44c, 7 days. Other attractions: "Second Floor Mystery," (Warners) double feature; Lloyd Hamilton comedy. Gross: $4,800. Rating: 80%. Powell's Next "New Morals" Hollywood — "New Morals," by Freder- ick Lonsdale, will serve as William Pow- ell's next starring vehicle, Paramount of- ficials have announced. Ludwig Berger will direct the talker upon completion of the French production, "La Petit Cafe," which stars Maurice Chevalier. Powell is expected back from his European trip within the next few weeks. 38 Motion Picture N e zv s August 23, 1930 Battle of Red Tape Is Waged In Vancouver Vancouver — While three Vancouver the- atres have been "officially" closed by Joseph Walter, provincial censor, acting on the ad- vice of the fire marshal that they were op- erating with men not properly licensed, these houses are still doing business. Through the situation, which assumes proportions of a deadlock, runs a length of red tape which is rapidly tying itself into a firm official knot. Fire Marshal Thomas, who issued the order, stated responsibility for further ac- tion rested with the chief of police. The chief had been notified in writing. It was m' re or less a test case, he said. Hector Quagliotti-Romano, owner of the ( olonial, which with the Royal and Colum- bia came under the closing order, closed his show in the forenoon, following receipt of the order. He reopened on legal advice and intends to continue operating, he said. Refused to Sign Contract John Dawson, president of the Indepen- dent Theatres Owners' Association, de- clared the suspension directed against the three theatres arose out of the action of the American Federation of Labor in or- dering a walkout of projectionists from in- dependent theatres when the owners re- fused demands that they sign a year's con- tract. "About four months ago, a committee of our association sent to Victoria and gained the permission of the provincial government to use second-class projection- ists as assistants to first-class operators in houses of \7l/2 amperage, and third-class men with second-class operators in houses under this amperage," Dawson explained. "However, Thomas rescinded the permis- sion and we have been operating according to his dictate until the emergency of the walkout forced the independent houses to fall back on the privilege granted earlier by the government, when the owners were un- able to get in touch with Thomas. Resent U. S. Interference "We did not feel that we could sign the contracts demanded by the union as we have been paying the men their own scale of wages and most of them have been em- ployed for the past 15 years without con- tracts. We think the suspension order does not show a fair spirit to the smaller theatre owners and we have wired the lieutenant- governor to intercede. We do not want to cut wages, but we want regulations to al- low us to operate our own theatres without the American Federation of Labor dictating our policy from across the line," Dawson declared. "I have no desire to cut wages of my op- erators, but 1 absolutely refuse to tie up with a year's contract when the trend of the picture business at the present time does not warrant such procedure. T have been paying $260 per week for four first-class operators when only two first-class men and two helpers arc needed.1' Here's the Makings One of the country's best — and most respected — press agents described to a NEWS reporter the ideal press agent as one who, "regardless of salary, first becomes a loyal and faith- ful member of the newspaper frater- nity before he strives to successfully serve his employer." If he doesn't measure up to a "faithful and loyal" standard in newspaper row, then his word on a yarn isn't worth the "pow- der to blow it across the street," said this p. a. Draws Audience From 100 Mile Radius in West Double Run of Marx Film Takes Top Boston Kale Boston — The Four Marx brothers in "Animal Crackers" pushed the Publix Up- town and Olympia theatres well above par with ratings of 115% and 120% for the week and a total gross from the two houses of $31,500. The sudden change from hot to unseason- ably cold weather had no great effect on box office receipts, town enjoying its second big week in succession at all theatres. An- other week here with similar grosses will turn August from the customary category into one of the best months of the entire year. "Little Accident" which threatened box office marks during its first week at Keith Memorial, was held over for a second week and did a business of $24,000 for 105%. This is only the second film which has been held for an extra week since this theatre opened two years ago. "Dawn Patrol" which netted the day-and- date Olympia and Uptown theatre the pre- vious week on the same sum as is credited to "Animal Crackers" this week, was shift- ed to the Scollay Square where it rated 100% for a $14,000 gross. Paramount's "Grumpy" hit 110% for $33,500. Estimated takings : "GRUMPY" (Para.) METROPOLITAN— (4,350). 25c-60c, 7 days. Other attractions: Publix revue, "Garden of Girls"; comedy, Paramount news, lounge dancing. Gross: $33,500. Rating: 110%. "FALL GUY" (RKO) KEITH-ALE-EE— (2,500), 25c-60c, 7 days. Other attractions: Vaudeville, RKOlians, Sportlight, Pathe news. Gross: $21,000. Rating: 115%. "LITTLE ACCIDENT" (Univ.) KEITH MEMORIAL— (2,800), 30c-65c, 7 days. Other attractions: Comedy. Sportlight, Pathe news. Gross: $24,000. Rating: 105%. (Second week.) "WAY OUT WEST" (M-G-M) LOEWS STATE— (3,700), 25c-50c. 7 days. Other attractions: Our Gang comedy, Hearst Metrotone news. Gross: $22,000. Rating: 110%. "OUR BLUSHING BRIDES" (M-G-M) LOEWS ORPHEUM— (3,100), 25c-50c, 7 days. Other attractions: Vaudeville, comedy, Hearst Metro- tone news. Gross: $21,000. Rating: 105%. "DAWN PATROL" (F. N.) SCOLLAY SQUARE— (1,800), 25c-50c, 7 days. Other attractions: Vaudeville, comedy, Hearst Metrotone news. Gross: $14,000. Rating: 100%. "ANIMAL CRACKERS" (Para.) (Playing dav and date with Uptown) OLYMPIA— (2,500), 25c-50c, 7 days. Other attrac- tions: Comedy, cartoon, Paramount news. Gross: $18,000. Rating: 120%. "ANIMAL CRACKERS" (Para.) (Playing day and date with Olvmpia) UPTOWN— (2,000), 25c<60c 7 days. Other attrac- tions: Comedy, cartoon, Paramount news. Gros«- <13.50n. Rating: 115% Hollywood — Theatre managers whose heavy competition is generally only a few blocks away should envy some of the ex- hibitors in Arizona. Out there 100 miles is just a nice eve- ning's ride. At Winslow, J. H. Pike operates the Rialto, a neat little Publix house. His nearest competition to the west is Flagstaff, 60 miles away. The nearest on the east is Gallup, N. M., 140 miles away. There is no competition to the north, as the Utah line lies 200 miles distant with no towns between, and Phoenix on the south is across the mountains, which pro- hibit much travel. Pike states that it is a daily occurrence to see a family from some trading post or village 100 miles away draw up at the the- atre in time for the first show. Speedy Patrons '"They merely eat their dinner an hour earlier, leap into the family flivver and scoot across the desert at 60 per. The kids sleep on the way home and every one has a great time," Pike stated. Roy Drachman at Tucson has much the same sort of clientele. He has several reg- ular customers to whom he mails weekly programs in Nogales, 60 miles away, Bis- bee, 104 miles distant, and other mining centers equidistant. Drachman and Pike both stated that a portion of the audience was usually made up of cowpunchers who in their high-heeled boots and 12-gallon hats were the counterparts of those they saw on the screen. They seemed to enjoy most the riding and thrills provided by the actors who mimic their own lives. The average life of a cow- hand is pretty dull and the lads get a kick out of seeing their Hollywood "cousins" thwart the villains and rescue the fair damsels. Hop for the Hopis Drachman related that one of the biggest kicks he has had was when he showed "Way Out West" a few weeks ago. In one sequence two Hopi Indians are shown con- versing rapidly. The Hopis in the audience rocked with laughter at what their tribes- men said. More Hopis came for the next showing and by the final run of the picture every Hopi in the vicinity had viewed the scene and laughed throughout the remain- der of the film. None of them would disclose to Drach- man what it was that the screen Indians had said to each other, but from the reac- tion the manager figured it must be some crack about the silly white people and their picture making. Former Showman a Suicide St. Louis — Frank Calhoun. 73, former owner of the Robin, committed suicide here. I >i ^pondency due to business reverses was llu- cause attributed. August 23, 1930 Motion Picture News 39 Distributor Draft of Proposed Contract HERE is the final text of distributors' proposed standard licens- ing agreement, completed by them following the Atlantic City meetings of the '"5-5-5" conference, held early in July, at which proposed changes in the agreement were drafted by distributors, the M. P. T. O. A. and Allied States Association. There still are a number of controversial points to be settled, it is understood. There are two forms to the agreement, a "long" and "short." The former, appearing below, is immediately followed by the "short" agreement: Agreement of license under copyright of the motion pictures distributed by the distributor for exhibition at the theatre of the exhibitor respectively named and specified in a Short Form License Agreement (hereinafter referred to as the Short Form) containing the Schedule hereinafter referred to, and in which Short Form by reference hereto there shall be deemed incorporated and made a part thereof all of the provisions of this Standard License Agreement as if therein fully set forth. This agreement of License and said Short Form shall be for all purposes deemed one complete and single instrument. WARRANTY AS TO FORM The distributor warrants that this license agreement contains all of the pro- visions of the twenty-six (26) numbered articles of the "Standard License Agree- ment" recommended by the Motion Picture Producers and Distributors of America, Inc.; the Motion Picture Theatre Owners of America and the Allied States Association of Motion Picture Exhibitors, an authenticated copy of which has been filed with each of said organizations. That any and all additional pro- visions arc not inconsistent with or in contradiction of the provisions of said numbered articles and are printed or written in the Schedule of the Short Form under the caption "Added Articles"; and that any such added provision shall be deemed to have been so added after the date of the recommendation of this form of Standard License Agreement, to conform with the distributor's own business policy. LICENSE AND TIME AND PLACE OF EXHIBITION First: Subject to the terms and conditions hereinafter stated, and those speci- fied in the Short Form in which by reference hereto all the provisions hereof shall be deemed incorporated therein, the distributor hereby grants to tils' ex- hibitor and the exhibitor accepts a limited license under the respective copyrights of the motion pictures designated and described in the Schedule of the said Short Form all the provisions of print shall be deemed to include the records, discs and any other device which by this reference thereto are made a part hereof as if herein fully set forth; and if in such Short Form it is provided that this li- cense is for sound motion pictures, under any copyright of any matter included in any sound recorded therefor, to exhibit pub'icity said motion pictures and to reproduce for public performances such recorded sound in synchronism therewith, but only at the said theatre for the number of successive days and for the sums in the said Schedule specified and for no other use or purpose. Each such license so to reproduce such recorded sound is granted upon the exhibitor's express war- ranty and upon condition (a) that the sound reproducing equipment in the said theatre will operate reliably and efficiently to reproduce such recorded sound with adequate volume and high quality whether recorded upon a print or upon records, discs or other similar devices; and (b) if copyrighted musical compositions are included in such recorded sound, the exhibitor now has or will have at the date or dates of the exhibition of each of such motion pictures and the reproduction of such recorded sound, an effective license from the copyright proprietor or from any licensee of the copyright proprietor to peform publicly the said copyrighted musical compositions. The distributor reserves the right to record the sound for reproduction in synchronism with the exhibition of said motion pictures or any of them on the print thereof or on records or discs as the distributor may from rime to time determine, provided that if the sound reproducing equipment in said theatre will reproduce sound recorded only on prints or only on discs, as repre- sented and specified by the exhibitor in the Short Form, then upon written notice to the exhibitor of the recording of such sound only by means other than that specified in the Short Form, the exhibitor shall have the right to cancel this license agreement as to all motion pictures affected by such other method of re- cording upon written notice to such effect given to the distributor not later than fourteen (14) days after the receipt by the exhibior of he said notice of the dis- tributor and upon the giving of such notice by the exhibitor the license as to each such picture shall terminate and revert to the distributor. If, however, the sound reproducing equipment in said theatre is thereafter during the term hereof changed by the exhibitor and as then changed reproduces sound recorded by such other method of recording, the exhibitor's notice of cancellation shall be deemed re- voked and the license of the said motion pictures affected thereby reinstated upon written notice to such effect by the distributor, provided that said motion pictures shall not have been in the meantime licensed to another exhibitor for the same run in the same locality as that granted to the exhibitor and specified in the Short Form. If more than one theatre is designated no motion picture is licensed hereunder for exhibition at more than one of such theatres unless otherwise specifically agreed itnon in the Short Form. Provided this license is for sound motion pictures and the recorded sound is not recorded upon a print, all references hereinafter made to a upon which sound is recorded for reproduction in synchronism with the exhibition of a print. PAYMENT UPON PERCENTAGE BASIS SECOND: (a) If the license fee or any part thereof, of any of said motion pic- tures shall be computed upon the exhibitor's receipts, or any part thereof, the exhibitor shall deliver to the distributor at the end of each day's exhibition a correct itemized statement of the gross receipts of said theatre for admission thereto upon the exhibition date or dates of each motion picture for which pay- ment is so required to be made, signed by the exhibitor or the exhibitor's mana- ger and the exhibitor's cashier or treasurer, which statement shall include such additional facts and figures, if required in the Schedule, for the determination of the license fee. Should the distributor so require, such itemized statement shall be made upon forms furnished by the distributor. Upon the exhibition date or dates of each motion picture an authorized representative of the distributor is hereby given the right to verify the sale of all tickets of admission to said theatre, and the receipts therefrom; and for such purpose shall have access to the theatre, includine t*<» hoy ocp. and also the rieht tn examine all entries relating to such gross receipts and such facts and figures in all the exhibitor's books and records, and if hereunder it is provided that the exhibitor make certain expenditures and/ or deductions, to examine all entries relating to such expenditures and/or deduc- tions. The distributor, or its authorized representative, also shall have access for a period of four (4) months after the receipt by the distributor of each such statement, to all entries in all of the exhibitor's books and records relating to such gross receipts, expenditures and/or deductions and such facts and figures for the purpose of verifying such statement. The distributor agrees, unless such representative is an employee of the distributor or employed as a checker, not to employ as a representative for such purpose any person a resident of or employed in the place where the said theatre is located, other than a person engaged in business as an accountant. The distributor agrees that any information obtained pursuant to the provisions of this clause will be treated as confidential, excepting in any arbitration proceeding or litigation in respect to this license. LIQUIDATED DAMAGES FOR BREACH IF LICENSED UPON PERCENTAGE BASIS (b) If the license fee or any part thereof, of any of said motion pictures shall be computed either in whole or in part, upon a percentage of the admission re- ceipts of said theatre or any part thereof or upon a percentage of such receipts and a fixed sum and if the exhibitor fails or refuses to exhibit any such motion picture as herein provided, the exhibitor shall pay to the distributor as liquidated damages for eaih day that the exhibitor fails or refuses to exhibit such motion picture, a sum equal to such percentage of the average daily gross receipts of such theatre during the period of thirty (30) operating days immediately prior to the date or dates when said motion picture should have been so exhibited, here- under or, as the case may be. equal to such percentage of said average daily gross receipts plus such fixed sum provided, however, that if the exhibitor shall exhibit such motion picture for less than the full number of days provided for in the Short Form, for each dav less than the said full number of days, the sum equal to sixty-five per cent (65%) of the gross receipts of said theatre during the last day of the exhibition thereat of such motion picture. A sworn statement of the said daily gross receipts shall be delivered by the exhibitor to the distri- butor upon demand therefor. TERM THIRD: The term of this agreement shall begin with the date fixed or deter- mined as hereinafter provided for the exhibition at the said theatre of the first motion picture deliverable heerunder and shall continue for a period of one year thereafter unless otherwise in the Short Form provided; or unless any of the motion pictures shall not be available for exhibition hereunder during said period of one year by reason of the provisions of Article Eighth hereof, then the said one_ year term sha 1 be deemed to be extended to the date of the expiration of the period of protection, if any, granted in respect to the last of said motion pictures deliverable hereunder and if no period of protection shall have been granted then to the last date of exhibition hereunder of such last motion picture. DELIVERY AND EXHIBITION OF PRINTS FOURTH: (a) The distributor agrees during the term of the license and within a reasonable time after each of said motion pictures is generally released for public exhibition and become available for exhibition by the exhibitor here- under to deliver to the exhibitor a print in physical condition for exhibition, and if the license is for sound motion pictures, which will clearly reproduce the re- corded sound in synchronism therewith, and the exhibitor agrees to exhibit such print of each of said motion pictures upon the date or dates during said term as herein provided. Such date or dates so fixed or determined shall be for all pur- poses the exhibition date or dates of each such motion picture as though definitely specified in the Short Form before execution thereof by the exhibitor. GENERAL AND PRE-RELEASE (b) The public exhibition of any of said motion pictures for three (3) consecu- tive days at prices customarily and usually charged for admission to the theatre where so exhibited in the territory wherein is located the exchange out of which the exhibitor is served, excepting any "road show," "tryout," "preview," or "pre-release" exhibitions thereof, shah be deemed the general release for public exhibition of such motion picture but only in such territory. A "pre-release" exhibition shall be deemed any exhibition because of seasonal conditions making desirable exhibitions in advance of general release as herein defined. EXHIBITION IN ORDER OF GENERAL RELEASE (c) The exhibitor agrees to exhibit each of the motion pictures licensed here- under in the_ order of its general re ease by the distributor in the exchange ter- ritory in which the said theatre is located. The exhibitor shall have the right to select any of the motion pictures for exhibition out of the order of its general re- lease, subject to prior runs and/or protections granted other exhibitors, on the date or daUs determined as provided in Article Seventh hereof or otherwise agreed upon, but only upon the following conditions (a) that the exhibitor is not in default hereunder and shall have fully complied with all the provisions, if any, set forth in the Short Form for the exhibition of one or more of said motion pictures at specified intervals; and (b) that the distributor and the exhibitor shall then agree upon the date or dates upon which all of the motion pictures generally released prior to the general release of such motion pictures and available for exhibition hereunder shall be exh bited bv the exhibitor, which date or dates shall be within thirty days from the first exhibition date of the motion picture to be exhibited out of the order of its general release; or in the alternative the exhibi- tor shall then pay to the distributor the license fee for each cf such motion pic- tures then generally released and av^i ah'e for exhibition hereunder, and as to any thereof which shall not be exhibited by the exhibitor within thirty days from the _ first exhibition date of the motion picture to be exhibited out of the order of its general release, the grant of the run and protection period in respect thereof shall be deemed waived by the exhibitor. Upon the failure or refusal of the, exhibitor to exhibit any of such motion pictures* then generally released and available for exhibition hereunder withm said thirty days period or to pay the license fee thereof, the right of the exhibitor to thereafter select for exhibition any motion picture out of the order of its general release shall be forfeited. The provisions of this paragraph (c) shall not be deemed to limit or qualify the pro- visions of Article Seventh hereof excepting as in this paragraph (c) specifically providi d. DELIVERY BY DISTRIBUTOR FIFTH: The Distributor shall make deliveries hereunder to the Exhibitor, or the Exhibitor's authorized agent, by delivery at the Distributor's exchange' or to a common carrier, or to the United States Postal Authorities. If deliveries 40 Motion Picture News August 2 3, 19 3 0 120 Day Limit Listed on Available Films are made to a carrier they shall be made in accordance with the carrier's delivery schedule in time to reach the place where the said theatre is located in sufficient rime tor inspection and projection before the usual time for the opening of the said theatre. ACCEPTANCE SIXTH: Unless notice of acceptance of this application by the distributor is sent to the exhibitor by mail or telegraph within the number of days after the date thereof hereinafter specified I immediately following- the name of the city wherein is situated the exchange of the distributor from which th exhibitor is served, or if such city is not hereinafter named then within the number of days specified im- mediately following the city hereinafter named nearest thereto) said application shall be deemed withdrawn and the distributor shall forthwith return any sums paid on account thereof by the exhibitor. Albany, 10; Atlanta, 20; Boston, 10; Buffalo, 10; Charleston, 15; Charlotte, 15; Chicago, 15; Cincinnati, 20; Cleveland, 15; Dallas, 30; Denver, 20; Des Moines, 15; Detroit, 15; Indianapolis, 15; Jack- sonville, 15; Kansas City, 15; Los Angeles, 25 Little Rock, 15; Louisville, 15; Memphis, 20; Milwaukee, 15; Northern New Jersey, 7; Minneapolis, 20; Butte, 30; New Haven, 10; New Orleans, 1^: New York Citv. 7; Oklahoma City, 20; Omaha, 20; Peoria, 15; Philadelphia, 10; Pittsburgh, 14; Portland, Ore., 30; St. Louis, 15; Salt Lake City, 30; San Francisco, 25; Seattle, 30; Washington, D. C, 14. SELECTION OR DESIGNATION OF PL AY DATES SEVENTH: The exhibition date or dates of each motion picture unless definite- ly specified or otherwise provided for in the Short Form or otherwise agreed upon shall be determined as follows: NOTICE OF AVAILABILITY 1. Subject to prior runs and/or protection granted or hereafter granted to other exhibitors and within a reasonable time after a print or prints of any of said mo- tion pictures are received at the exchange of the distributor out of which the exhibitor is served and any such motion picture then being available for exhibition by the exhibitor hereunder the distributor, provided the exhibitor is not in default hereunder, shall mail to the exhibitor a notice in writing of the date when such motion picture will be available for exhibition by the exhibitor, such date being hereinafter referred to as the "avai able date.' Such notice shall be mailed to the exhibitor at least fifteen days before the "available date" therein specified. SELECTION BY EXHIBITOR 2. The exhibitor shall within fourteen days after the mailing of such notice select the exhibition date or dates, within the period commencing with the avail- able date and ending thirty days thereafter, by giving to the distributor written notice of the date or dates so selected. If the Exhibition date or dates so selected by the exhibitor are not open for the exhibitor because such date or dates have been previously assigned to another or other exhibitors then the exhibition date or dates shall be determined as provided in the following paragraphs (a) and (b). (a). If other dates within said thirty day period are open the exhibitor shail immediately select from such oiher open dates another date or other dates, failing to do so then the distributor shal' have the right to designate such date or dates within the period beginning not earlier than two weeks and ending not later than six weeks from the date first selected by the exhibitor and written notice thereof shall be given or mailed the exhibitor fourteen (14) days before the date so desig- nated by the distributor. (b). If no other date or dates within the said thirty day period are open then the exhibitor shall designate the date or dates which shall be within the period beginning not earlier than two weeks and ending not later than six weeks from the last day of the said thirty day period and written ontice thereof shall be im- mediately given or mailed to the distributor by the exhibitor. If the exhibitor fails to so designate such date or dates then the distributor shall have the right to make such designation within the same period and written notice thereof shall be mailed to the exhibitor fourteen days before the date so designated by the distributor. FAILURE TO EXHIBIT 3. If the exhibition date or dates of any motion picture are not selected by the exhibitor as hereinbefore provided or otherwise agreed upon or the exhibitor fails or refuses to exhibit such motion picture on the date or dates designated by the dis- tributor if designated as provided in paragraphs "a" and "b" hereof then the sum or sums payable hereunder for the license to exhibit such motion picture forthwith shall become due and payable and the grant, if any. of the run and/or protection period in respect to such motion picture shall be deemed revoked with the right to the exhibitor if such payment has been made to exhibit such motion picture here- under upon written request mailed or delivered to the distributor within sixty days after the available date therefor upon a date or dates not in conflict with any run and/or protection period granted or hereafter granted to other exhibitors ; failing to make such request within said period of time the license of such motion picture granted hereunder shall terminate and revert to the distributor. Nothing contained in this paragraph 3 shall deprive the exhibitor of the right to offer, upon the hear- ing or trial of any controversy arising hereunder, competent evidence in mitigation of damages. FIRST RUN EXHIBITIONS EIGHTH: (a) If in the Short Form the exhibitor is granted a first run of the said motion pictures, the exhibitor shall exhibit each of the feature motion pictures excepting those described in Paragraph (d) of this Article within the period beginning with the date scheduled and announced by the distributor for the general release of each feature motion picture in the territory wherein is located the exchange of the distributor out of which the exhibitor is served and ending one hundred and twenty (120) days thereafter, notwithstanding any provision of Article Seventh hereof to the contrary. If the first exhibition date of any of the said motion pictures shall occur on a date later than ninety (90) days after its scheduled and announced general release date, then the period of protection of such motion picture shall be reduced so as to expire one hundrd and twenty (120) days after said scheduled date of its general release. Upon the failure of the exhibitor to exhibit any feature motion picture within said period of one hundred and twenty (120) days, the grant of the said first run and the protection period in respect thereof sh.il! be deemed waived by the exhibitor and the license fee as to such feature motion picture shall thereupon forthwith becom due and payable to the distributor, with the right to the exhibitor to exhibit such feature motion picture as hereinafter in Paragraph (e) of this Article provided. SECOND RUN EXHIBITIONS (b) If in the Short Form the exhibitor is granted a second run of the said motion pictures and any other exhibitor having been granted the first run thereof immediately prior to such second run fails to exhibit any of the feature motion pictures, excepting those described in Paragraph (d) of this Article within the said period of one hundred and twenty (12(11 .lays specified in Paragraph (a) of this Article, the exhibitor shall exhibit each such feature motion picture within the beginning with the date of the expiration of tin- said one hundred tad twfiitj (120) days period and ending fourteen (14) days thereafter, notwithstanding any provision of Article Seventh hereof to the contrary. Upon the failure of the exhibitor to exhibit any such feature motion picture within said fourteen (14) days period the grant of such second run and the protection period if any in respect thereof shall be deemed waived by the exhibitor and the license fee as to such feature motion picture shall thereupon forthwith become due and payable to the distributor with the right to the exhibitor to exhibit such feature motion picture as hereinafter in Paragraph (e) of this Article provided. SUBSEQUENT RUNS EXHIBITIONS (c) If in the Short Form the exhibitor is granted a run subsequent to a second run of 'the said motion pictures and any other exhibitor having been granted the second run thereof immediately prior to such subsequent run fails to exhibit any of the feature motion pictures, excepting those described in Paragraph (d) of this Article within the said period of fourteen (14) days specified in Paragraph (b) of this Article the exhibitor shall exhibit each feature motion picture within the period beginning with the date of the expiration of the said fourteen day period and end- ing seven (7) days thereafter, notwithstanding any provision of Article Seventh hereof to the contrary. Upon the failure of the exhibitor to exhibit any such feature motion picture within said seven (7) day period, the grant of such subse- quent run and the protection period if any in respect thereof shall be deemed waived by the exhibitor and the license fee as tc such feature motion picture shall thereupon forthwith become due and payable to the distributor with the right to the exhibitor to exhibit such feature motion picture as hereinafter in Paragraph (e) of this Article provided. EXTENDED RUNS (d) Any of the motion pictures which shall have been exhibited at any theatre in the said territory for more than one show week prior to the run in the Short Form granted the exhibitor shall be excepted from the provisions of this Article and of Paragraph (b) of Article Fourth. EXHIBITION AFTER REVOCATION OF RUN AND PROTECTION (e) Upon the revocation of the grant of the run and/or the protection period of any feature motion picture as provided in Paragraphs (a), (b) or (c) of this Article, the exhibitor upon payment of the sum or sums payable hereunder as pro- vided in this Article for the license to exhibit such feature motion picture, shall have the right to exhibit the same hereunder upon a date or dates not in conflict with any run and/or protection period granted or hereafter granted to other exhibi- tors, upon written request mailed or delivered to the distributor within sixty (60) days after the last date upon which such feature motion picture should have been exhibited by the exhibitor as provided in this Article. Failing to make such request within said period of sixty (60) days the license to exhibit such feature motion picture granted hereunder shall terminate and revert to the distributor. ASSIGNMENT UPON SALE OF THEATRE NINTH : This license shall not be assigned by either party without the written consent of the other, provided, that if the exhibitor sells the said theatre or trans- fers any interest therein and is not in default hereunder, the exhibitor may assign this license to the purchaser of the theatre or of such interest without the written consent of the disiributor but any such assignment shall not be valid or of any effect hereunder unless a written acceptance thereof by the assignee assuming the obligations of the exhibitor shall be delivered to the distributor. Any such assign- ment shall not release the exhibitor from any liability hereunder unless such release from liability is consented to by the distributor in writing. VERBAL PROMISES; CHANGES IN WRITING TENTH: This license agreement is complete and all promises, representations, understandings and agreements in reference thereto have been expressed herein. No change or modification hereof or changes in or modification of the Short Form shall be binding upon the distributor unless in writing signed bv an officer of or any person duly authorized by the distributor at its main office in New York City, excepting in an emergency and only then a change or modification may be con- sented to in writing but only by the representative of the distributor managing the distributor's exchange out of which the exhibitor is served provided such change or modification does not change or modify the run, and/or protection period, or 'lie rease any license fee specified in the Short Form. RETURN OF PRINTS BY EXHIBITOR ELEVENTH: The exhibitor shall promptly after the last exhibition on the last date of the license period of each motion picture return the print thereof with the reels and containers furnished therewith, to the distributor's exchange or deliver the same to a carrier designated or used by the distributor for delivery to such exchange or as otherwise directed by written instructions of the distributor for delivery to another exhibitor in each case adequately valued or insured and the exhibitor shall pay all transportation charges but not exceeding a sum equal to the cost of transporting a print from the distributor's exchange to the exhibitor and returning it to the distributor's exchange and if insured all insurance charges therefor. LOSS OF OR DAMAGE TO PRINTS TWELFTH: The exhibitor shall immediately notify the distributor's exchange by telegram of the loss, theft, destruction of or damage to any print and the exhibi- tor shall pay to the distributor a sum equal to the cost of replacement at the dis- tributor's exchange for each linear foot thereof and if this license is for sound motion pictures for each record and for each record case, lost, stolen, destroyed or damaged in any way in the interval between the delivery to and the return thereof by the exhibitor. The exhibitor shall not be liable for the damage to or destruction of any print provided such damage or destruction occurred while in transit from the exhibitor and provided that such print was adequately valued or insured by the exhibitor. Provided the exhibitor is not in default hereunder the distributor shall at the option of the exhibitor repay or credit to the exhibitor anv sum so paid for a lost or sto en print, excepting "news reels," upon the return thereof to the dis- tributor within sixty days after the date when the same should have been returned hereunder. All claims by the exhibitor on account of the condition or the late or >..i arrival of a print, or by the distributor because of damage thereto by the exhibitor shall be barred hereunder unless any such claim if made by the exhibitor, shall be mdae by a telegram setting forth fully the condition complained of sent by the exhibitor to the distributor prior to the second public exhibition thereof, or if delivery of a print has been delayed, within one hour of its arrival; if any such claim is made by the distributor unless a notice in writing by the distributor is sent to the exhibitor within forty-eight (48) hours, Sundays excepted, of the receipt by the distributor of a damaged print or of a notice by another exhibitor that a print was received by such other exhibitor in a damaged condition. DESCRIPTION THIRTEENTH: The distributor shall have and hereby reserves the right in August 23 , 193 0 M o t i o n I' i c tur e N e w s 41 Cancellation for "Little Fellows" Granted the sole discretion of the distributor to change the title of any of the motion pic- tures specified in the Schedule, to make changes in, alterations and adaptations of any story, book or play and to substitute for any thereof any other story, book or play excepting for those based upon a well known named book or play. The distributor also shall have the right to change the director, the cast or any member thereof of any of said motion pictures but the exhibitor shall not be required to accept for any feature motion picture described in the Short Form as that of a named star or star combination or as the production of a named director or as that of a well known named book or play any feature motion picture of any- other star or the production of any other director or of any other book or play as the case may be. REISSUES FOURTEENTH : The distributor warrants that none of the licensed feature motion pictures are reissues of old negatives, old negatives retitled, or foreign pro- duced by a foreign producer, excepting those specifically set forth as such in the Short Form. ADVERTISING FIFTEENTH: The distributor warrants that the said motion pictures will not contain any advertising matter for which compensation is received by the distributor. CUTTING OR ALTERATION OF PRINTS SIXTEENTH : The exhibitor shall exhibit each print in its entirety and shall not copy, duplicate, subrent or part with possession of any print. The exhibitor shall not cut or alter any print, excepting to make necessary repairs thereto, or when required by any duly constituted public official or authority or with the written or telegraphic consent of the distributor. The exhibitor however may cut the print of a news reel. The exhibitor shall return each print in the same condi- tion as received, reasonable wear only excepted. ADVERTISING ACCESSORIES SEVENTEENTH : The exhibitor shall not lease or sell any advertising acces- sories purchased from the distributor by the exhibitor for use in connection with the exhibition of any of said mot'ion pictures. PROTECTION AND RUN EIGHTEENTH: The run and protection period, if any, granted the exhibitor shall be specified in the Short Form ; and if a protection period granted shall affect alike two or more theatres a waiver of such protection period by the exhibitor as to any one of such theatres shall be deemed to be a waiver of such protection period as to all such theatres. The distributor shall not grant a license to exhibit any of said motion pictures for exhibition on a date prior to the "run" or prior to the expiration of the "protection period" if any in the Short Form specified at any theatre named in the Short Form or within the territorial limits therein speci- fied. Such period of protection as to each of said motion pictures shall be com- puted from the last date of the exhibition thereof licensed hereunder. If protection is granted against a named theatre or theatres indicating that it is the intention of the distributor to grant such protection against all theatres in the immediate vicinity of the exhibitor's theatre then unless otherwise provided in the Short Form, such protection shall include any theatre in such vicinity thereafter erected or opened. ADVERTISING PRIOR TO FIRST RUN NINETEENTH: If the exhibitor is granted a second or subsequent "run" of tlit said motion pictures the exhibitor shall not advertise any thereof by any means of advertising prior to or during the exhibition of any one of said motion pictures by any other exhibitor having the right to the first or a prior run thereof and charging admission prices higher than the prices charged for admission to the exhibitor's theatre, excepting advertising inside the theatre not intended for removal therefrom by the public, unless the first date of exhibition hereunder of any such motion picture shall be within fifteen days irom the last exhibition date of such first or prior run exhibition, in which case the exhibitor shall have the right to advertise the exhibition of such motion picture but shall not in any advertising thereof announce or state that the prices charged for admission are or will be less than the admission prices charged by the exhibitor having the first or prior run of such motion picture. Nothing in this Article contained shall be deemed to prohibit the exhibitor from advertising generally all of said motion pictures as a group but such general advertising shall not refer to any one of said motion pictures during its exhibition by any other exhibitor having the first or mmediately prior run thereof, excepting as herein provided. For a breach of the provisions of this para- graph the distributor shall have in addition to all other rights the right to exclude and except from this license any motion picture advertised in violation of the pro- visions hereof by written notice to such effect mailed to the exhibitor and upon the mailing of such notice the license of such motion picture shall terminate and revert to the distributor. TAXES TWENTIETH : The exhibitor shall pay to the distributor upon demand, any tax, feee or other like charge now and/or hereafter imposed or based upon the delivery and/or the exhibition of prints of motion pictures and/or upon the sums payable under this license by the exhibitor to the distributor. If under any statute or ordinance any such tax, fee or other like charge is or shall be payable or paid by the distributor and the exact amount payable hereunder by the exhibitor is not therein definitely fixed or cannot be exactly determined, then the exhibitor shall pay such part of any such tax, fee or other like charge paid or payable by the dis- tributor as shall be fixed in the manner determined by the then President of the American Arbitration Association. ADMISSION CHARGE TWENTY-FIRST: The exhibitor during the whole of the license period of each of the motion pictures shall charge each adult for admission to said theatre not less than the sum of ten cents unless a greater minimum admission charge is herein elsewhere specified. If during any such period less than said sum of ten cents or such greater minimum charge is charged for admission to said theatre, the distributor, in addition to all other rights, shall have the right at the option of the distributor to immediately terminate the license of the motion picture then being exhibited by written notice to such effect and upon the giving of such notice the license of such motion picture shall forthwith terminate and revert to the distributor. PREVENTION OF PERFORMANCE TWENTY-SECOND : If the exhibited shall be prevented from exhibiting or the distributor from delivering any of the said motion pictures for causes beyond their direct control then this license in n -pect to each such motion picture shall terminate and Tevert to the distributor without liability on the part of either party provided reasonable written notice of such termination and the cause thereof is given. PICTURES NOT GENERALLY RELEASED TWENTY-THIRD: If any one or more of said motion pictures excepting the motion pictures which may be "roadshown," shall not be generally released by the distributor for distribution in the United States during the period specified in the Short Form each such motion picture shall be excluded from this license unless the exhibitor shall give written notice to the distributor not later than thirty days after the end of said period that the exhibitor elects to exhibit hereunder all such motion pictures. If written notice of such election be given as aforesaid, the dis- tributor shall deliver and the exhibitor shall exhibit each such motion picture when available for exhibition hereunder excepting that any thereof not so "generally released" within two years after the end of said period shall be also excepted and excluded from this license. The distributor shall have the right to exhibit or license the exhibition of any motion picture so excepted and excluded when and where desired by the distributor and all claims of the exhibitor in respect thereof are hereby expressly waived by the exhibitor. OPTION TO EXCLUDE IF GROUP LICENSED TWENTY-FOURTH : Provided the exhibitor is not in default hereunder and shall have fully complied with all of the provisions, if any, set forth in the Short Form for the exhibition of one or more of the feature motion pictures licensed hereunder at specified intervals and not less than twenty feature motion pictures have been licensed hereunder at one time, the exhibitor shall have the right to exclude from this license not to exceed five (5%) per cent of the total number of the feature motion pictures so licensed but only upon the following conditions : (a) that the license fee of each feature motion p.'cture licensed hereunder including the score charge, if any, averages less than $251.00 or if the license fee of each feature motion picture is to be computed upon a percentage of the receipts or any part thereof of the exhibitor's theatre, that the license fee of each of such feature motion pictures exhibited at said theatre during the term hereof shall have averaged less than the sum of $251.00; (b) that the exhibitor shall give to the distributor written notice of the exhibitor's election to exclude any of said feature motion pic- tures not later than fourteen days before the date or dates fixed for its exhibition hereunder and at the same time shall pay to the distributor the license fee therefor specified in the schedule, unless such license fee is to be computed upon a percen- tage of the receipts of the exhibitor's theatre in which case no license fee or score charge, if any, need be paid to the distributor as a condition for excluding such feature motion picture ; excepting as hereinafter in this paragraph provided ; and (c) that if the license fee computed upon a percentage of the receipts or any part thereof the exhibitor's theatre including the score charge of each of the feature motion pictures licensed and exhibited hereunder averages a sum in excess of $250.00 then the exhibitor shall within thirty days after the expiration of the term hereof exhibit hereunder as herein provided each of the feature motion pictures, the license fees of which are to be computed upon a percentage of the said receipts but excluded from this license by the exhibitor pursuant to the provisions of this article; and the exhibitor shall pay to the distributor the license fee therefor. In computing the said five (5%) per cent of the total number of feature motion pictures licensed hereunder fractions of less than one-half shall be disregarded. Upon the failure or refusal of the exhibitor to fully and completely comply with each and every condition hereinabove in this article specified and upon which the exhibitor is granted the right to exclude any of the feature motion pictures licensed hereunder, such right to exclude any feature motion picture and thereafter to exclude from this license additional feature motion pictures, shall thereupon forth- with terminate and shall not again be granted hereunder during the term hereof. Provided that before the expiration of the term of this license agreement the exhibitor shall have exhibited as in this license provided all of the. feature motion pictures specified in the Schedule and generally released for public exhibition as defined in Paragraph (b) of Article Fourth hereof excepting those, if any, excluded as provided in this Article and shall have paid to the distributor at the times herein specified, the license fee of each thereof, the distributor within thirty days after the expiration of the term of this license agreement shall pay to the exhibitor a sum equal to the aggregate of the license fees of the feature motion pictures excluded by the exhibitor from this license as provided in this Article paid by the exhibitor to the distributor. Upon the exclusion of each of the feature motion pictures permitted by the pro- visions of this Article the run and protection period, if any, granted the exhibitor in respect thereto shall be deemed waived by the exhibitor and the license thereof shall thereupon terminate and revert to the distributor. RACIAL OR RELIGIOUS SUBJECT MATTER TWENTY-FIFTH: If the exhibitor shall claim that the exhibition of any motion picture licensed hereunder at the said theatre will be offensive to the public in the place where such theatre is located, because of racial or religious subject matter, and if the exhibitor shall give written notice to the distributor of such claim within a reasonable time prior to the date fixed for the exhibition thereof here- under, such claim shall be immediately submitted to the Board of Arbitration herein specified. If such Board of Arbitration shall specifically determine that the exhi- bition of such motion picture at said theatre will be offensive to the said public because of racial or religious subject matter, then such motion picture shall be excepted from the license and the license thereof revert to the distributor. The distributor may exhibit or license the exhibition of any motion picture so excepted when and where desired by the distributor free from all claims of the exhibitor. If the distributor shall be of the opinion that any motion picture licensed here- under will be offensive to the public in the place where the exhibitor's theatre is located, because of racial or religious subject matter, the distributor shall have the right to except and exclude such motion picture from this license, upon condition that such motion picture shall not thereafter be licensed for exhibition in such place unless such racial or religious subject matter is eliminated therefrom during the term hereof in which case such motion picture shall again be deemed licensed hereunder. ROAD SHOWS TWENTY-SIXTH: The distributor shall have the right to exhibit and/or cause to be exhibited as a "roadshow," at any time prior to the exhibition thereof hereunder, such of the motion pictures licensed hereunder as the distributor may from time to time select and determine, provided, however, that such roadshow exhibitions shall be at theatres at which admission prices for evening performances, during such exhibitions thereof, of not less than one dollar shall be charged for the majority of the orchestra seats, and further provided that, except in the cities of New York and Los Angeles, not more than two of such motion pictures shall be so roadshown. If any such roadshow exhibition shall be in the city of New York, N. Y., and if the exhibitor's theatre be situated in a territory then served by the distributor's exchange or exchanges located in said City, the distributor shall have the right to except and exclude from this license any such motion picture (not exceeding in the aggregate two of such motion pictures) so roadshown in said City upon sending 42 Motion Picture News August 23 , 1930 written notice to such effect to the exhibitor not later than eight weeks after the commencement of such roadshow exhibition in such City, provided the distributor shall be like notice except and exclude such motion picture from all other license agreements containing this Article and licensing the exhibition of such motion pic- tures in such territory. Such exception and exclusion shall not be affected in case the distributor shall inadvertently omit to send such notice to any of such other exhibitors. If any such roadshow exhibition shall be in the city of Los Angeles, Cal., and if the exhibitor's theatre be situated in the territory then served by the distributor's exchange or exchanges located in said City, the distributor shall have the right to except and exclude from this license any such motion picture (not exceeding in the aggregate two of such motion pictures) so roadshown in said City, upon the same terms and conditions above provided for the exception and exclusion of motion pictures roadshown in the city of New York. If and when any such roadshow exhibition (except any roadshow exhibition in New York and/or Los Angeles) shall be in the territory served by the distributor's exchange or exchanges serving the exhibitor's theatre, such motion picture so road- shown in such territory shall forthwith be excepted and excluded from this license. The distributor shall send written notice to that effect, to the exhibitor within fourteen (14) days after such roadshow exhibition commences. The distributor may so exercise such right to except and exclude any such motion picture from time to time, in the respective territories, as above defined, in the United States. Any motion picture so roadshown in any place in the United States, and not excepted and excluded from this license as aforesaid, shall not be deemed availab'e for exhibition hereunder until after the completion of such road- showing of such motion picture in the United States, and such motion picture shall be exhibited hereunder as and when available. For each motion picture that the distributor shall except and exclude, as afore- said, the exhibitor is hereby granted the option to except and exclude from this license one of the other motion pictures licensed hereunder, but only if the exhibitor shall give to the distributor written notice to such effect not later than fourteen days before the date fixed for the exhibition hereunder of such other motion picture. The distributor may exhibit and/or license the exhibition of any and all motion pictures excepted and exluded from this license by the distributor and/or the exhibi- tor, as aforesaid, when and where desired by the distributor, free from all claims of the exhibitor in respect thereof and the license of each thereof shall forthwith upon exclusion as hereinbefore provided terminate and revert to the distributor. Recommendations The distributor and exhibitor organizations before named respectfully recommend to all distributors and exhibitors of motion pictures in the United States the use of the foregoing Standard License Agreement and recommend : That a copy of every application signed by the exhibitor, be left with the exhibi- tor at the time of signing and in the event of acceptance as therein provided a duplicate copy signed by the distributor be forwarded to the exhibitor within a reasonable time thereafter. That in a Short Form License Agreement there be specified (a) whether the license is for the exhibition of sound or silent motion pictures or both ; (b) the license fee of each motion picture; (c) the number of days for which each is licensed; (d) the run and protection period, if any, agreed upon; (e) any provision in respect of the exhibition date or dates of the several motion pictures ; (f) an identifying description of each motion picture, excepting in long term and/or fran- chise and/or service license agreements providing for more than one year's "releases," the motion pictures be generally identified as motion pictures released by the dis- tributor or by any like general description, and in such long term and/or franchise and/or service license agreements the provisions of the Standard L'cense Agreement be incorporated therein, excepting further that any "short subject" motion picture be identified or described by a brand or other similar description ; and (g) all additional provisions permitted _ by the numbered articles of the Standard License Agreement as well as all additional clauses. That "news reels" or "short subjects" be licensed without requiring the licensing of feature motion pictures or vice versa, excepting that the distributor may include in any long term, franchise and/or service license agreement feature motion pic- tures and/or "short subject" motion pictures and/or "news reels." That the following clause he added to the Short Form License Agreement only in respect, of photoplays produced by a producer not controlled by the distributor, but only if the distributor's contract with such producer provides that such pictures shall be sold separately and apart from other pictures distributed by the distributor, and that it be of no effect unless specifically agreed to in writing by the exhibitor: "The distributor's right to approve or reject this application or any other application signed by the exhibitor at the same time, or any other time, is not dependent upon the approval or rejection by the distributor of such other app ication or this application." Dated July 1, 1930. Standard Short Form License Agreement Agreement of license under copyright made in one or more counter-parts between a corporation (hereinafter referred to as the distributor, party of the first part) and the exhibitor (hereinafter named and referred to as the exhibitor operating the theatre hereinafter designated at the end hereof, party of the second part.) WITNESSETH: The parties hereto agree : FIRST: Subject to the terms and conditions hereinafter stated and those speci- fied in the Standard License Agreement negotiated and agreed to on July 1, 1930, by Motion Picture Producers and Distributors of America, Inc., the Motion Pic- ture Theatre Owners of America, and the Allied States Association of Motion Picture Exhibitors and which by this reference thereto shall be deemed incorporated in and made a part hereof as if herein fully set forth in one complete and single instrument, the distributor hereby grants to the exhibitor and the exhibitor accepts a limited license under the respective copyrights of the motion pictures designated and described in the Schedule hereof. PAYMENT SECOND: The exhibitor agrees to pay to the distributor for such license as to each such motion picture the fixed sums specified in the Schedule hereof at least four (4) days in advance of the date of delivery of a print thereof at the distributor's exchange or of the date of shipment thereof to the exhibitor by another exhibitor, unless after the acceptance of this application by the distributor such payment is otherwise agreed to by the distributor in writing signed by an office of or any person duly authorized by the distributor at its main office in New York City. If the license fee or any part thereof of any of the said motion pictures shall be computed upon the exhibitor's receipts or any part thereof, the exhibitor agrees to pay such license fee to the distributor upon demand therefor at the end of each day's exhibition of each of such feature motion pictures and in the absence of such demand to pay to the distributor such license fee immediately after the last exhibition upon the last date of such exhibition thereof ; or if the license period of any of such motion pictures is longer than one week then as to each such motion picture, to pay the license fee thereof to the distributor immediately after the last exhibition of each of such motion pictures at the end of each week. RUN: PROTECTION; THIRD: (strike out (a) or (b) as the case may be.) (a) This license is not for sound pictures. (b) This license is for sound pictures and the exhibitor represents that the sound reproducing equipment in said theatre will reproduce prints sound recorded on and (unless equipment will reproduce sound on discs prints and on discs strike out the words "and discs" or the words "prints and" as the case may be). REPRESENTATIONS AS TO FIRST RUNS FOURTH: All agreements or representations that the feature motion pictures specified in the Schedule will be exhibited and/or licensed for exhibition prior to their exhibition hereunder at one or more theatres shall be set forth in writing in the Schedule. / FIFTH: The releasing period for general distribution in the United States of the motion pictures specified herein begins and ends ' ACCEPTANCE OF APPLICATION SIXTH : This instrument shall be deemed an application for a license under copyright only and shall not become binding until accepted in writing without alteration or change by an office of or any person duly authorized by the distributor and notice of acceptance sent to the exhibitor as provided in the Standard License ^Rreement. The _ deposit bv the distributor of any check or other consideration given by the exhibitor at the time of application as payment on account of any sums payable hereunder or the delivery of a print of any of the motion pictures or the sale of any advertising accessories shall not be deemed an acceptance hereof by the distributor. ONE APPLICATION SEVENTH : This application and any application for other motion pictures of the distributor executed by the exhibitor at the same time shall be deemed, but only for the purpose of Article Sixth of the Standard License Agreement, one application unless an agreement to the contrary contained herein is specifically signed by the exhibit' n ARBITRATION If the exhibitor or the distributor shall not elect to arbitrate as provided in Article Eighth opposite hereto, said article shall be stricken from this License Agreement and here initialled before execution by the Exhibitor or by the Distributor before acceptance, as the case may be. (Initial Here) EIGHTH: The exhibitor and the distributor respectively, freely and voluntarily agree that as a condition precedent to the commencement of any action or pro- ceedings in any court by either of them to determine, enforce or protect the legal rights of either hereunder, each shall submit all claims and controversies arising hereunder for determination by arbitration (hereby expressly waiving the oath of the arbitrators) pursuant to Rules of Arbitration, copies of which have been de- posited with the American Arbitration Association, 521 Fifth Avenue, New York City, bearing date, July 1, 1930, and identified by hte signatures of the re- spective duly authorized officers of the Motion Picture Theatre Owners of America, the Allied States Association of Motion Picture Exhibitors and the Motion Picture Producers and Distributors of America, Inc., and by this reference made a part hereof as if herein fully set forth, a copy of which shall be furnished to the exhibitor and the distributor upon request therefor. The hearing of any such controversy shall be had before the Arbitration Board in the city wherein is situated the exchange of the distributor from which the exhibitor is served, or if there be no such Arbitration Board in such city, then before the Arbitration Board in the city nearest thereto, unless the parties agree in writing that such hearing be had in some other place. If either party fails or refuses to submit to arbitration any such claim or controversy, the other party may apply to a United States District Court, or to any other court, including a court of a state in which such hearing would otherwise not be had, for an order to proceed to arbi- trate in which case such hearing shall De had in such place as the court to which such application is made may lawfully direct; and if an order is made by any such court directing that such hearing be had in a place where there is no such Arbitration Board, the arbitrators appointed in accordance with the said Rules of Arbitration shall convene at the place ordered by such court. Upon the failure or refusal of such arbitrators to convene at the time and place directed by order of such court, and to hear and determine such claim or controversy, other arbitrators shall be appointed by such court in the manner provided by law. The parties hereto further agree to abide by and forthwith comply with any decision or award of the arbitrators and consent that any such decision or award shall be enforceable in or by any Court of competent jurisdiction pursuant to the law of such jurisdiction now or hereafter in force. If the exhibitor shall fail or refuse to submit to arbitration any such claim or controversy or to abide by and comply with the award of the arbitrators in respect thereto, the distributor may at its option suspend the deliveries of the motion pic- tures provided for in this and in each other existing license agreement between the parties hereto and/or terminate this and such other license agreement; and unon such termination the aggregate of the license fees of all motion pictures specified in this and any other such license agreement then not exhibited forthwith snail become due and payable by the exhibitor. If the distributor shall fail or refuse to submit to arbitration any such claim or controversy or to abitle by and comply with the decision of the award of an Arbitration Board in respect thereto within the number of days, specified in Article Sixth of the Standard License Agreement of which this Short Form License Agree- ment is a part following the name of the city in which such Arbitration Board is located, the exhibitor may at the option of the exhibitor terminate this and any other existing license agreement between the parties hereto by mailing a notice to such effect to the distributor within seven (7) days after such failure or refusal. Any such termination by either party shall be without prejudice to any other right or remedy which the party so terminating may have by reason of any breach by the other party of this or any other existing agreement between the parties. Each of the parties hereto, without notice to the other, may apply to any Court having jurisdiction to make this agreement to arbitrate a rule or order of such Court. SCHEDULE END OF SCHEDULE In witness whereof the exhibitor, operating the Theatre, located at in the ha (City and St.iu I on executed this (Date) application, which upon written acceptance thereof by the distributor shall be deemed to be the license of the said exhibitor for the exhibition of the motion pic- tures specified in the Schedule, but only at the said Theatre in accordance with the terms and conditions hereof and all the provisions of the Standard License Agreement referred to and described in Article First of this Short Form the -"Pe*nf of a copy of which the exhibitor hereby acknowledges, which by this reference thereto are deemed incorporated herein and made a part hereof as if herein fully set forth. Accepted . Date ( Exhibitor) By. i I listi ibutor > ^ J o Again United Artists score with Technicolor. And again the fascinating Jeanette MacDonald brings her sparkling personality to the top . . . creates of her role a vital pres- ence in the true image . . . natural color I Technicolor! "The Lottery Bride" will wed millions more to the vast fan-following of Technicolor pictures. Joe E. Brown and Zasu Pitts take the laughs for a brand new glee-ride. While setting and theme hit the high spots of another B. O. natural, "The Lottery Bride" brings in the money. Watch for it. Schedule it. It's another big special with elaborate Technicolor sequences. vv^ _«** .«**■ o °- n '0/c O/or '<"/>, W/v o'er «, New On u- "PuttirT on the Ritr • • • York IN. Y.) Graphic J r,ond; is a :Glor display, Alice in ICC p c^ yo< ^^:.c^ 5U - «*<■ " ^o- .^ •• see/ 'e^r,/c '"9 0f^""C0'0r T)Q ;r ^. v'e. ?Qoe oce o/, one ""ton- is u, //,e ^' H« • • and Box-Office Performance Backs up the Critics' Verdict X V <*_ <>„ ^Atlanta (Ga.) Georgian (Robert G. Nixon). -X "Under a Texas Moon ... it is Warner Bros, first all-talking, singing outdoor picture in Technicolor. When we say Technicolor we mean color. Out in Texas, if you must know, they waggle some dazzling scenery. c o Butte (Mont.) Standard. "On with the Show __. ... a lavish spectacle for the eye. The colors " "5 by this new Technicolor process take on an 0 enlarged variety extended to shades hither- , to not obtained . . . brilliant without being garish." •^ o 0> c 3 *■ Denver (Colo.) Post. "Gold Diggers of Broadway . . . the entire production is in natural color by the Technicolor process, blended in the most exquisite taste. Detroit (Mich ) News. "Song of the West . . . the Technicolor effects are superbly handled. One shot of the San Francisco waterfront in the early days stands out in particular as one of the most Rembrandt- esque shots the screen has ever presented." Houston (Texas) Chronicle. Under a Texas Moon is a convincing argument for Techni- color. Costume drama of the colorful border country gains in realism as it is released from the black-and-white medium." Indianapolis (Ind.) News. "Under a Texas Moon . . . the Technicolor process, by which the whole picture was photographed, gives the eyea magnificenttreat,forwestem scen- ery is, after all, what westerners insist it is. Long Beach (Calif.) Press-Telegram (Verne Wickham). Paramount on Parade. ..you can expect even more gorgeous scenic effects via Technicolor than you have ever seen. Los Angeles (Calif.) Examiner. "Hold Every- thing . . . color photography adds the final touch of realism to the talking screen." an Newark (N. J.) Ledger (Jerome Kurtz). "Para - mount on Parade. ..those marvelousTechni- color episodes . . . 'Dream Girl' and 'The Rainbow Revels are two outstanding scenes enriched with smart colorings." New York (N. Y.) Sun (John S. Cohen, Jr.). "Bride of the Regiment . . . another highly ■*> « lighted, stunningly costumed Technicolor? operetta. , >h<°^ ° C/""C0/0r. - ,^° on° W/ f/ is m°9nif, cenA e 0 New Bedford (Mass.) Mercury. "Gold Diggers ? of Broadway . . . gorgeous and amazing in the beauty and fidelity to nature, of its natural color. The many colors and tints were thrown up- on the screen with absolutely realistic effect." I New York (N. Y.) News (Irene Thirer). "Sally . . . with Technicolor in its loveliest hues." \ co/ New Orleans (La.) Tribune. "The Vagabond «>. AKing . . . one of the most beautiful as well as one of the most spectacular of photoplays. Its beauty and graphic coloring a re outstanding even in this day of film miracles." Slot. 'G, gi's rhi Portland (Ore.) News. Glorifying the Ameri- can Girl . . . the overwhelming wealth of color." DENNIS KING, in Paramounl's all-Tech- nicolor hit, "The Vagabond King." PAUL WHITEMAN scores heavily in the sensational "King of Jazz." New Orleans (La.) Times-Picayune. "On With the Show ... is no more to be compared with the previous color film than the gaudy cover of a cheap magazine is to be compared with the fine coloring plates in the National Geo- graphic Magazine.' "Under a Texas Moon," Warner Bros, outdoor all- Technicolor production. Packs them in. WINNIE UGHTNER in Warner Bros. Technicolor "Hold Everything." -oCy_' New York (N. Y ) American (Regina Crewe).

rovi,ncelR.nHewsJnbu-/— n(colo,,he tTie 0f the numbers are e.ngtre. nd' scene, P0?10^ ,he comero "The Rogue Song," M-G-M. This sensational all-Technicolor musical drama has intensified the demand for color. LAWRENCE TIBBETT— CATHERINE DALE OWEN. ° 5 O) >- a f* £ c x o «; a> c o f o- 5- ■4. v£> o '°c0 'V ■ % °Sf *ch, °s/>-J 0/c >V« Hit the Deck • • ^ VVos^onl-^;of^doscoP <> o_ °, % SVv ,/Jv V c$ ^ ■Ae 6°< ^ ^ ^ >,*« V V< V& ,\s*~ >^< e -«t .% ■-t>e CO \o< o.- tf o^ V* 1 <^ :*< *° •A\e \o o* ^H- ' /svA i ■s o *Sr tf> ,E OF TH E 'ECHNICOLO" PRODUCTIONS BRIDE OF THE REGIMENT, with Vivienne Segal (First National); BRIGHT LIGHTS, with Dorothy Mackaill (First National); DIXIANA, with Bebe Daniels (Radio Pictures), FIFTY MILLION FRENCHMEN, all-star cast (Warner Bros.) ; FOLLOW THRU, with ■q c Charles "Buddy" Rogers and Nancy Carroll (Paramount); GOOD NEWS, all-star j cast (Metro-Goldwyn-Mayer), Technicolor Sequences; GOLDEN DAWN, with Walter "3 \ Woolf and Vivienne Segal (Warner Bros.); HELL'S ANGELS, with Ben Lyon, James. "9- Hall, Jane Winton and Thelma Todd (Caddo), Technicolor Sequences,- HOLD ■ Z re r * P O |1 3 -< O^. EVERYTHING, with Winnie Lightner, Georges Carpentier and Joe E. Brown (Warner O Bros.); KING OF JAZZ, starring Paul Whiteman (Universal); LEATHERNECKING, with Eddie Foy, Jr., Irene Dunne and Benny Rubin (Radio), Technicolor Sequences; i^O° LOTTERY BRIDE, with Jeanette MacDonald (United Artists), Technicolor Sequences,- MAMBA, with Eleanor Boardman, Jean Hersholt and Ralph Forbes (Tiffany); PARAMOUNT ON PARADE, all-star cast (Paramount), Technicolor Sequences; SHOW GIRL IN HOLLYWOOD, with Alice White (First National), Technicolor Sequences, SONG OF THE WEST, with John Boles and Vivienne Segal (Warner Bros.); SONG OF THE FLAME, with Bernice Claire and Alexander Gray (First Beautiful DOROTHY MACKAILL, more charming than ever in Technicolor, scores one of her greatest triumphs in "BRIGHT LIGHTS," her latest First National and Vitaphone production. > ■, ^ °e' to" r"' -n s^°V*' National) SWEET KITTY BELLAIRS, with Claudia Dell and Perry Askam (Warner ^O^e ,0o^ ^ nicolor Sequences; THE MARCH OF TIME, all-star cast (Metro-Goldwyn-Mayer), ^ ^O Bros.); THE CUCKOOS, with Bert Wheeler, Robert Woolsey and Dorothy Lee (Radio); ^e THE FLORODORA GIRL, starring Marion Davies (Metro-Goldwyn-Mayer), Tech- QtW > ' r* ** *+ c <\* \> V^ s> ^°\^ » re re a 3 re re 3 n o ■3- Techmcolor Sequences; THE ROGUE SONG, with Lawrence Tibbett and Catherine Dale Owen (Metro-Goldwyn-Mayer); THE SINGER OF SEVILLE, starring Ramon Novarro (Metro-Goldwyn-Mayer), Technicolor Sequences; THE TOAST OF THE LEGION, with Bernice Claire, Walter Pidgeon and Edward Everett Horton (First Nutional) ; THE VAGABOND KING, starring Dennis King, with Jeanette MacDonald ..,<> jy o So/f, ro/ H°'V coxo< '*& ^ Orn, •* (Of i O (Paramount); UNDER A TEXAS MOON, with Frank Fay, Noah Beery, Myrna Loy 9U ^^ ^ .^ °- i and Armida (Warner Bros.); VIENNESE NIGHTS, all-star cast (Warner Bros.); o re WOMAN HUNGRY, with Sydney Blackmer and Lila Lee (First National) ; WHOOPEE, '*<* 'O tu " O ^ TSck vO// % i ■y c but if -y Q- starring Eddie Cantor (Samuel Goldwyn). h'sfQ ^ee 'co/0 „.n the presen* ^ s ,. - fechn»co»or pro °cy« August 23 , 1 930 Motion Picture News 47 Stop Us If Were Wrong JEAN HARLOW made a fine impression on newspaper and trade scribes at a recep- tion, which also was attended by Ben Lyon. They are principals in "Hell's Angels," cur- rent at the Gaiety and Criterion. Another visitor in New York is Billie Dove. * * * Paramount claims records broken with "Any- body's Woman," which is being held over at the Paramount in New York. * * * What is regarded as an unusual overnight rise to stardom is that of Irene Dunne, Radio Pictures' contract player, who has been award- ed the role of Sabra in "Cimarron," in sup- port of Richard Dix. * * # Old timers will get a great kick out of the fact that Fox is to make a talker of "East Lynne." Ann Harding, the sophisticated hero- ine of "Holiday," is to have the lead with Con- rad Nagcl and Clive Brook in the cast. * * * One of the first results of the Warner-Ger- man tie-up will be production of "The Beggar's Opera" by Tobis in Germany. * * * As Dave (Manhattan Playhouses) Lustig says : "Don't let the make-up fool you, they're actors, not stockholders." * * * Tony Ryan and Booker Clark of the Okla- homa City Fox exchange are the latest addi- tions to the Hall of Merit. * * * Eddie Quillan, Pathe's young comedian, de- clares that he won't mind if the girl he mar- ries insists on having the last word, just so long as she doesn't go 0" reheating it. * * * Flo Ziegfeld and family with Will Rogers were at Bedford, Ore., where they spent some time fishing before Ziegfeld returned to New York and Rogers returned to Hollywood to start in "Lightnin'," production of which was held up until after the fishing trip. * * * Henry Clark, assistant booker at the Fox exchange, Washington, has resigned to enter the managerial school of Paramount Publix. He has been succeeded by R. W. Sparrow, who has been with the Loew theatres in Rich- mond and Norfolk and one time was checker at the Fox exchange. Enthused over the settlement of the opera- tor situation at Detroit, H. M. Richey, busi- ness manager of the Michigan exhibitor unit, arrived in Nciv York on Wednesday. * * * Gerald K. (Gerry) Rudolph gets a great kick out of the record his chief, Syd Abel, general sales manager, is making with the RCA Photophone equipment. Syd's record is a phenomenal one in the reproducing equip- ment field. Lotteries Banned Ottawa — Country stores, gift nights and other lotteries have been placed under the ban of the Conservative gov- ernment. Immediately after its vic- tory, the new government ordered lot- teries taboo. Neighborhood houses particularly are affected. To Discuss Problems St. Louis — Zoning schedules, pro- posed new contract, Tom Thumb com- petition and film rentals are expected to be chief topics of discussion when exhibitors of eastern Missouri and southern Il- linois hold their convention here Sept. 15 and 16. Fred A. Wehr- enberg is expect- ed to be re-elect- ed at the sessions. He has been pres- ident for a num- ber of years and is active in the affairs of the M. P. T. O. A. The committee named to handle ar- rangement for the event comprises Louis K. Ansell, Har- ry Weiss, Oscar C. Lehr, treasurer, and Louis C. Hehl, secretary. Fred Wehrenberg MOE LEVY and his go-getting gang of Minneapolis Fox boys surely are hitting the ball in their efforts to cop off Harley L. Clarke Week honors in this year's battle for business. Denver, under leadership of Jim Morrison, veteran drive winner, also is making a heavy assault on the leader position, which St. John has assumed. "Jimmy" Grainger is to name the winners early in October. * * * * Incidentally, the San Francisco exchange is showing its heels to the rest of the gang in the accessory sales contest. * * * Barney (Paramount) Hutchison postcards from the Catskills that he is taking the lead in a vacation handicap. * * * Another who is getting the breaks is Gordon White, Educational' s advertising and publicity ace, who is spending his holiday in Ohio. Bert Wheeler has come out flatly for Henry Ford as a presidential candidate — says he must have the makings of another Lincoln. D. W. Griffith thought the same when he picked him for "Abe." * * * The prediction made last year by both D. W. Griffith and Douglas Fairbanks that young William Fake-well was potential starring tim- ber has come true. Announcement from the executives of M-G-M reveals that Bakewell has signed to a five-year contract. Frank Tuttle has been assigned to direct Clara Bow in "Her Wedding Night." * * * Meyer Fischer, president of the Fischer Film Exchange, Cleveland, and Mrs. Fischer are celebrating their 29th wedding anniversary by motoring through the East,. All the Skirbolls— W. N. Skirboll, distribu- tor of "Ingagi," and H. R., manager of the Cleveland Educational branch, are vacationing in Wawasee, Ind. * * * Frederick Lonsdale, who wrote Ronald Col- man's next starring vehicle, is in New York in connection with forthcoming production of several of his plays. THE Motion Picture Club got a kick this week when in walked Moe Mark, familiar figure in the establishment, who has been con- fined to his home for many weeks, recovering from a stroke. * # # Maybe Sam Zierlcr isn't sold on the Tiffany franchise idea! He's tickled over the arrange- ment xvhich zvill result in release of the James Cruse product through Tiffany. * * * One of the week's visitors was Arthur O. Bachechi, president of the Bachechi Amuse- ment Co., which operates the Ki-Mo theatre at Albuquerque, N. M. Here on product deals. Dave Badcr, just in from Europe, is en route to the coast to become assistant to Carl Laem- mle, pere. Bader has finished his research for the Laemmle biography which John Drink- water is to write. Publication probably by the end of the year. Sam Burger, who exchange-manages M-G-M in the New York territory, knocked off three pounds of surplus flesh at handball the other night, walked into the dining room at the Mo- tion Picture Club and put two of them on again. * * * Dick Barthelmess and the missus are plan- ning a European trip after completion of his next picture, ivhich goes into production about Sept. 15. * * * William Boyd., "The Volga Boatman," be- comes a modern skipper with purchase of a 60-foot cabin cruiser he now is sporting on the Coast. * * * Incidentally, there is going to have to be some kind of designation between Pathe Bill Boyd, and William Boyd, the former stage* players. As both are capable performers they may be expected to attain new' prominence in talkers. * * % Sophie Tucker is being entertained in lavish fashion in London. Last Sunday she ims guest of honor at the home of the Duke of Man- chester. She now is rehearsing "Follow a Star," soon to open in London. * * * Upon completion of "Best People" at the Paramount New York studio, Ilka Chase will have to choose between a screen and stage offer. $ •%. $ His role in "Social Errors" is the 341st for Guy Oliver. He joins a Paramount cast headed by Leon Errol, Richard Arlen and Mary Brian. * * * Fox's new romantic team, Charles Farrell and Maureen O'Sullivan, will be introduced in "The Princess and the Plumber," soon to go into production under direction of Hamilton MacFadden. * * * William Powell, has returned from his Eu- ropean vacation and starts work soon at Holly- wood on his next for Paramount. Egotist Hollywood — Director Niblo's son, Fred, Jr., is a member of M-G-M's writing staff, and his office is situated in the midst of the foreign scribblers employed at the studio. A sign on young Fred's door reads: "English spoken here." 18 M olio n /' ic t u N c w s A u g itst 2 3 , 19 3 0 Racine Theatres Playing in Red, Living in Hope Racine, Wis. — Independent theatres in this city, like those in other towns in Wis- consin, are fighting to tide themselves over the warm summer months in the hope that business will pick up with the tall. Many houses in the state are playing in the red at the present time, hut they are confident that with the advent of cooler weather, busi- ness will pick up. A number of the Racine houses are offer- ing special inducements to draw in busi- ness. The Uptown, operated by the Racine Amusement Co., is offering reduced prices between 6:15 and 7 p. m. and advertising "All Can Afford 'Movies' Now." The Capitol, operated by the same con- cern, offers a free ticket in its newspaper advertising, which is good for one admis- sion with one paid admission on Monday nights. The Crown and Granada, independent houses, are making similar offers on other nights during the week besides Monday. In addition they are giving free glassware and free dishes on other nights during the week. The Douglas, another independent house, has been offering similar concessions. Milwaukee Showmen Wait Standard Time Return Milwaukee — RKO's Palace-Orpheum has dropped its prices affecting all perform- ances. Prices have been reduced 10 to 25 cents, with a bottom price of 25 and a top of 50 cents. RKO's Riverside here has the same top and bottom prices. L. K. Brin's Garden and Majestic are the two other houses in downtown Milwau- kee to cut their prices several months ago. About 15 neighborhood theatres of the small- er class are now charging 10 cents for all performances, with some asking 15 or 20 cents on special pictures. According to Henry A. Staab, executive secretary of the Wisconsin association, Mil- waukee theatres are waiting for the return to standard time, which will take place Sept. 1. Daylight saving time in Milwaukee has affected the box-office receipts, Staab stated, and four neighborhood houses have closed because receipts were too low to warrant continuing, but these theatres will reopen in September. Hones' Vigilance Wins Delay on New Fire Laws Seattle — Vigilance of James M. Hone, executive secretary of Allied Amusement of the Northwest, saved local theatre operators from added "grief" last week. Hone's close interest in activities at the Seattle city hall brought to light some sections in a proposed amendment to the city fire code that would have been extremely detrimental to local theatre interests. Through Hone's speedy action, passage of the new code was delayed for the present, and the theatre men are to have a hearing before the city council prior to that body's final vote on the matter. Australia Increases Duty Sydney, Australia — The government grab on overseas remittances has long been in the air and was expected. The increased duty and primage came as an unpleasant shock more especially to independents who are affected not only by the added cost the industry has been called upon to bear, but also because new wage taxes will neces- sarily limit the spending power of the public. There is this point to be con- sidered as well. Although there are almost 850 silent houses running in Australia, distributors have long main- tained that it doesn't pay to import silent prints owing to heavy duty, overhead and small returns. The latest political poultice or footage will obviously curtail the supply of silent versions leading the smaller showmen who haven't yet wired to believe that their existence is seriously threatened. Encouragement of Scenarists Needed? Hollywood — Sponsors of good literature and admirers of real artistic endeavor offer worth while prize inducements for the pur- pose of promoting better drama, and the same steps should be taken to give scenario writers incentive for greater things in the field of screen writing. This opinion was voiced by Wallace Smith, author and sce- narist, who believes that "the author who independently tries to write high-class screen stories needs encouragement similar to that extended to playwrights if the plane of screen writing is to be elevated to a bet- ter standard. "One might say that the emolument he receives from the producer should suffice, but there is a tremendous amount of in- centive for him in the opportunity to earn wide recognition which comes with the spe- cial and honorary selection of his work by these awards. The cinema is now develop- ing standards by which scenarios can be judged as to their artistic and technical mer- it and this development would be greatly accelerated by the establishment of some fund for a special award each year," con- cluded Smith. Indiana Warner Firm Indianapolis — Articles of incorporation have been filed with the secretary of state by the Warner Brothers Theatres, having a principal place of business in this city. The corporation has an initial capital stock of 200 shares having no declared par value and is formed to do a general theatrical management business. The first board of directors is composed of J. S. White, Ed- ward J. Boleman and Eileen M. Scanlon. Seeking "Daddy Long Legs" Hollywood — Phil Goldstone is trying to obtain the rights to "Daddy Long Legs," which he will make in talker form with Anita Louise, 15-year-old miss signed re- cently by Tiffany, in the featured spot. The youthful played is said tci look very much iike Mary Pickford. Capital Fighting Union Demands; Contracts Expire Washington — Musicless picture theatres in the capital will be more the rule than the exception after midnight of Aug. 31. At that time the agreement between the theatres and the unions will expire and, aside from Loew's Palace and the Fox the- atres, no effort will be made to provide for the present employment of orchestras. The present agreement has been in effect tor three years and contains a number of provisions distasteful to the exhibitors in view of the present condition of business. The Fox orchestra numbers about 35 mem- bers and that of the Palace about 20. Union Refuses Contract The union officials have refused to ne- gotiate a new contract with the managers' association, as such, unless it is stated by the latter who are to handle the matter and who will employ orchestras. The man- agers thus far have demanded the abroga- tion of this rule and of that which sets forth the minimum number of men that may be employed in any house. The flat scale is $75 per week with additional pay- ments for all sorts of extras. These rates the musicians want retained. Two weeks' notice of the abrogation of an existing contract with the stage hands also has been served on that union by some of the theatres. That will necessitate the making of a new trade pact which will be conditioned on a new set of terms. Houses dispensing with music will em- ploy orchestras, with such numbers of members as they deem desirable, and stage hands in similar manner whenever putting on stage shows. Censorship Farce Is Continued by Anzacs Sydney — The censorship farce continues. After banning "Lummox" last week and overriding the commonwealth, authorities by so doing the N. S. W. censorship body, consisting of a police officer and another public servant, has called in 17 productions for review. Most likely film to go by the board is "Ship from Shanghai," which has already l>een released in about 70 city and suburban shows. Acting Minister for Customs Frank Forde. in conference with the exhibitors' secretary and member of the state censor- ship advisory committee, W. J. Howe, heard strong recommendations for alterations to the existing system of censorship, in par- ticular the appointment of an appeal board. with both distributor and exhibitor repre- sentatives. "Lummox" was given strong praise by the commonwealth appeal board in defend- ing its action. Australian "Labs" Boom Sydney — Action of the government in raising the duty on foreign films has brought about unprecedented activity in Australian studios. Several expect to ex- pand considerably. August 23 , 19 3 0 Motion P i c t it re News 49 Before the "Mike" In N. Y. Studios ABIT of chatter about the who and why at the Paramount New York studio: Norman Taurog, directing "Manhattan Mary." introducing a new kind of handshake among his cohorts . . . Ed Wynn injecting a bit of ad lib between scenes which keeps the folks amused . . . Lou Holtz always finding a seat among the pretty little chorus gals . . . "Ma" Rogers asking her little girl Ginger what she would like for dinner . . . the li'l chorus gal in the corner sleeping . . . Earnest Zatorsky emitting a catcall from the sound recording cage . . . Larry Williams peeking through the lens of each camera. . . . Bill Miller and his side- kick Bill Cassell asking "When do we eat?" * * * / red Newtneyer directing "The Best People" down on the lozver stage. Charlie Birner, Fred's right hand man. trying to catch the hells for recording . . . Freddie Spencer on his first job after an illness . . . Frank Morgan running his hand over his blond hair . . . George Folse) conferring with Newmeyer on a difficult angle shot. Victor Schertzinger at the studio while noos- papers .have him still en route . . . Xedick's and United Cigar get a great break with perfect reproduction of each set-up for "Manhattan Mary" picture . . . James R. Cowan getting a kick out of the clowning antics of Lou Holtz and Ed Wynn . . . Peggy Quis, script girl, ask- ing for a copy of the issue with her name in it . . . and getting it . . . Howard Bretherton wearing specs while directing June McCloy in a one-reeler called "Laugh It Off" . . . John \\ . Green playing the piano in the orchestra which Jay Gorney directs . . . The song, "Fool- ish Baby," which June sings, was written by Johnny Green and E. Y. Harburg . . . Walton Butterfield, writer of "Laugh It Off," stroll- in to see his brain child in the making. * * * Arthur Cosine chuckling over the story we wrote about his doings at his Rhinebeck estate . . . The doorman asking "how come zee haven't yet gone and the time already eight-thirty ?" . . . Al Wilkie telling us that Norman Taurog may he dropped from the "Board of Trustees" for delinquency . . . Is Norman's face red.' . . . Your sleuth telling Bill Laidlaw, Jr. that ice once pitched a baseball game against his former alma mater, X. Y. Military Academy. * * * And at the Warner eastern Yitaphone studio: Sam Sax looking through Empeenews for the reviews . . . Murray Roth conferring with Stanley Rauh on the treatment of a story . . . Ed Du Par with his cigarette holder in his mouth . . . minus the cigarette . . . Sam Marino listening to his master's (Ray Foster) voice . . . Dick Willis, makeup man, getting up on a chair to daub and powder the visage of Oscar Ragland who stands about six feet four. * * * Alf Goulding, new director, is a relative of Edmund . . . Wallace Sullivan, newspaperman, wrote a newspaper story for Walter Winchell, another newspaperman . . . Harold Levey tell- ing us about his new Buick . . . Sanford Abra- hams announcing that "Purely an Accident," a story of the squared circle, written by Sam Hellman, Satevepost writer, has been purchased and will shortly be filmed . . . That young fel- low with the full-back shoulders is Monroe Shaft', assistant to Sam Sax . . . Burnet Her- shey, recently married, already crying the "my wife -wants a fur coat blues" . . . Jay Reseller operating the smaller blimp . . . Stuart Stewart with a pretty applicant in his office and about thirty more waiting. THE STUDIO SLEUTH Out of Game, but Still Kicking! ( hicago — Hal Young is sponsoring the Port of Missing Exhibitors, designed to furnish information concerning the where- abouts and activities of exhibitors who have disappeared from the local scene. Here's some help : John Bobeng, former manager of the Armitage, now selling Fords for a Wes1 Side agency, Clyde Elliott, former manager of the Evanston, now managing novelty acts. (His most recent was the Hunter Bros., endurance flyers.) Joe Friedman, manager of the celebrated Players' Ex- change here at one time, now selling se- curities on La Salle St. A. F. Gregory, formerly of Gregory and Bernasek Theatre Corp. building apartments in the west sub- urbs. Frank Evans, former manager of the La Grange, selling lobby acts on the West Coast. Taylor Presides at "U» District Meet Chicago — A district sales meeting of Uni- versal branch managers was held here Saturday. Representatives from St. Louis, .Milwaukee, St. Paul, Des Moines, Kansas ( i'\ , Denver, Detroit, Indianapolis and Chi- cago were in attendance at the meeting, which was presided over by Harry Tay- lor, western sales director. Sales policies affecting the company's new product were discussed. Morris Stein Appointed To Toronto District Post Toronto — First shakeup of managers of the Famous Canadian Corp. chain since its absorption by Paramount Publix, affect the Tivoli and Imperial here. Morris Stein of the latter has been named supervisor of theatres in the Toronto district and is suc- ceeded by Thomas Daley, for years in charge of the Tivoli. James Lynch, manager of the Runnymede and formerly of Regina, is new manager of the Tivoli, while W. G. Griffiths has succeeded him at the Runny- mede. Postpone Productions Hollywood — Since the introduction of talkers, there has been a great increase in the number of pictures abandoned while still in script form. M-G-M has laid aside plans to re-make "Never the Twain Shall Meet" until satisfactory script can be se- secured, and Director Lionel Barrymore will be given another assignment. A few months ago, this company also shelved the story on "Oliver Twist." First National has discontinued preparations for the re-make of "Captain Blood." High and how On Music Row Walton Butterfield Writing and Directing SHORT SUBJECTS FOR PARAMOUNT rp>HE predictions of the boys who were left 1 behind when most of their co-writers were signed to go to the Coast have proved to be more than merely a case of "sour grapes." The songsters who have returned to what is left of tin pan alley include Al Bryan, M. K. Jerome, Ed G. Nelson, J. Russel Robinson, Pete Wend- ling, the Washington, Magidson & Cleary trio, Con Conrad, Max Rich and Abner Silver. And with Warners having bought out several contracts, it looks like there will be another grand homecoming of the prodigal songsters. * * * According to Sam Serwcr, energetic impre- sario for Warner music subsidiaries, there is a Mardi Gras spirit prevailing among the Wit- mark fold due to the fact that Witmark 'will publish the songs from the nez^ Al Jolson pic- ture. "Big Boy." The songs are: "Tomorrow Is Another Day." "Liza Lee," "Little Sun- shine" and "Hooray for Baby and Me," writ- ten by the two teams of Mitchell, Cottier & Meyer and Green & Slept. "Dancing With Tears in My Eyes," no doubt, is another cause for gaiety for the Witmark disciples. * * * A merger of two famous "tin alleys" has been consummated in the establishing of the new music publishing firm of Green & Green (John and Mac), who incidentally are brothers of Buddy Green. Johnny Green, who was for- merly a strong contender for the bantamweight championship of the world, has forsaken "tin ear alley" for "tin pan alley" and already has a hit song in his firm's/ initial venture, "Oh, How I Cried the Morning After," written by Will Gould, newspaper cartoonist. * * * Ager, Yellen & Bornstein have just started a campaign on "Loving You," by Jack Yellen and Ted Shapiro, zvriters of "If I Had You" and "I Like a Little Girl Like That" by Mil- ton Ager and Jack Yellen. Meaniuhile "Song of the Dawn," from Paul Whiteman's "King of Jazz." still ranks high in sales. * * * She may not be one of the big buyers of sheet music, but Nancy Carroll sure does love the song, "Exactly Like You," written by Dor- othy Fields and Jimmy McHugh and pub- lished by Shapiro-Bernstein. How do we know ? Well, during the filming of Miss Car- roll's latest picture at the Paramount New York studio she was heard to sing nothin' else but. * * * Jean Herbert, popular song ivriter and for the past year special material writer for all DeSylva, Brozvn & Henderson songs, has term- inated his contract and may join the staff of a neiv low-priced music concern headed by Arthur Carter. Jean's writings have filled three volumes. * * * Louis Bernstein, president of Shapiro-Bern- stein, has just come back from a two-week va- cation at Lake Placid where he acquired a healthy coat of tan. * * * . Ifter many years at 231 11'. 40th Street, the business executive offices of Leo Feist, Inc.. have moz'cd ta the twelfth floor of the Carl Fischer building at 56 Cooper Square. * * * With an enviable record, the result of a series of successive hits including "Singin' in the Rain," "The Pagan Love Song," "Should I," "Chant of the Jungle," "Moon Is Low" and "Anchors Aweigh," Robbins Music Corp. has another sure-fire tune in "Just a Little Closer," theme song of the M-G-M production, "Remote Control." Howard Johnson and Joe Mever are the writers. PINCUS. 50 Motion Picture News August 23 , 1930 \X71TJf. interviews, lecture engagements and * luncheons, the Russian movie director, Ser- gei Eisenstein, is being welcomed to the country. Mr. Eisenstein has been loaned by the Soviet Government to that old radical "roup, Paramount, and he had hardly set foot on our Republican soil before he was spanned for banquets and speeches and toured around the town in Rolls- Royces by the local proletariat. The Amtorg Trading Company, the Amkino Movie Company and even their government may be suffering un- der the delusion that this sudden dancing in the street over Russian art is merely a prelude to a local revolution, but if they have followed our enthusiasm during the post-war period they may discover that we have passed rapidly from Mali Jong and the promotion of Negro art into a Soviet trance without danger to the Republican party, and Mr. Eisenstein would do well to sell short while the market is high. While I do not share the local opinion that Eisenstein is the messiah of the infant industry, his work has been so little distributed over the country it deserves praise. His latest produc- tion. "Old and New," is by far the best thing he has done. It is admittedly propaganda, a lecture to the slow-witted habitats of the steppes on the blessings of co-operative farming. Eisen- stein makes it palatable as possible by group- ing faces and figures against setting suns, de- cayed hovels ; and it is this knack of design and photography that has brought him deserv- ing fame. His method is simple — his charac- ters are used as dummies, pigments in his color scheme. However, Murnau used practically the same method in "Sunrise" ; and Chaplin, with old-fashioned equipment, was seeking this effect in "A Woman of Paris." If the best directors in Hollywood were given carte blanche, allowed to pick their cast from the population of the entire country as the Soviet allows its number one director, there is little doubt that Lubitsch, Vidor, and a half dozen men could give the Russians real competition at their own game. While Eisenstein does not possess a startling new technique, the present Russian hysteria has so affected the producers they will let him work unhindered on the Gold Coast, and whatever he does will be worth seeing. To me the sight of hundreds of International Harvesters turned over to millions of farmers producing crops co-operatively was more significant than the beautiful designs of Eisenstein, and if you want a good tip on the next war to end competition, try to see "Old and New."- — Judge. The average motion picture star, in this day of quality film production, makes about three pictures a year and five marriages. — N. Y. Post. If Clara Bow is Brooklyn's bonfire, there's a new girl out in Hollywood who is Brook- lyn's bubbling blaze. . Laura Lee is a laughing Lorelei, a slim and pepful little blonde with enthusiasm that bub- bles inexhaustibly without getting on one's nerves. Nothing so far lias daunted her galloping spirits, and she tackles work and long hours with as little reluctance as a starving chorus girl attacking a filet mignon. — Baltimore Sun. * * * say uainf Obey That Impulse How should a gallant ex-husband feel when his ex-wife announces to the world at large that she would not be averse to a re-marriage? That is the problem confronting Alexander Korda at present. His beautiful divorced wife, Maria Corda, who is in London, has told representa- tives of the press that she would re- marry Alexander if he is willing. Now, Mrs. Post, what should he do? — Screen Play Secrets. Shhh, Not So Loud A young couple, entertaining a prim and slightly absent-minded maid- en aunt from Nebraska, were aston- ished and aghast the other night when, some one mentioning speakeasies, the dear old lady brightened and was sud- denly all interest. "Oh! Speakeasies, yes. I've always wanted to see one. Do you suppose we could go to one while I'm on here? I understand," she continued, and allowed her hearers to relax, "they're so much better than the old silent movies." — New Yorker. ONE of the things that the producer and agents should work out is some of the ex- isting contracts between actors and agents which are causing certain artists to lose work because their agents are not in the "In Good" class with the studios. Some artists have been out of work for al- most a year, and have asked for their release from their agents, and have been refused. This, we feel, is a restraint of trade, and should be stopped if there is to be a more mutual under- standing between all concerned. Chiseling agents who have too many artists on their lists, should free themselves of some of these contracts, before they hit back at them and drag them down into the category of "in- bad agents," with both studios and artists. Actors are entitled to make a living, and if an agent or representative finds him or herself in-bad, and they can't help their artists, they ought to be big enough to pass them along to some one else, or at least split the commissions with the agents who can put over the deals. — Fihnograph, Hollywood. Lots of changes in movieland, but we still have with us the Sprocket brothers, Feed and Intermittent. — Scott's, Tampa, Fla. * * * Constance Bennett wields more power and authority at the studios than any unstarred player who ever hit Hollywood. The beautiful Ex of Phil Plant is having her O. K. and O. Nay on stories, directors, and even her sup- porting cast. She is under contract to Pathe, but her au- thority holds equally good on other lots. — Mo- tion Picture Classic. Maybe the world lost a good critic when Lillian Roth became an actress. She says that her only objection to the picture, "With Byrd at the South Pole," is that there is no heavy in it, outside of the underwear. On the other hand, maybe it is just as well that Lillian became an ac- tress.— Los Angeles Herald. HOLLYWOOD is fast becoming the literati center of the world if the number of writers gathered there means anything. The end of the rainbow, with the big pot of gold at the end, is here and authors and playwrights are not bashful in dipping in. These days of talkies and the culture which picture producers are endeavoring to inject into them are bring- ing more and more writers to the Coast. Under the nose of every playwright and au- thor who has made a reputation for himself, a contract is being held. Not for long, because they are snapped up sooner than that. Their motto is that it is better to be riding down Hollywood Boulevard in a Rolls Royce, thinking up dialogue and scripts, than writing the great American novel elsewhere. Famous names cover the doors of all scenario depart- ments and best sellers and second edition au- thors simply litter the lots. — Syracuse (N V.) Herald. Greta Garbo seems to be anything but a favorite out West, where she holds herself coolly aloof from every- body and everything, and indulges in absolutely nothing. — Baltimore Sun. Eddie Cantor. His name isn't Eddie and it isn't Cantor. It's Izzy Iskowitch. . . . In five minutes he plans more things to do than could be executed in five years. . . . Is fussy about food. Eats with an eye to calories and vitamins. Is especially fond of salami and frankfurters, but isn't allowed to eat them. When working before a microphone or making a record he feels depressed because an audience can't see his eyes. Has a passion for purple striped underwear and hats. . . . Rehearses all his new songs and comedy be- fore a mirror. When he makes himself laugh, he believes he's funny. . . . He hates bad wine, bad women and bad songs. Especially bad songs. . . . He would love to be a strong man. Is al- ways running to a doctor for something or other. — Skolsky in N. Y. News. The love of money is also th-e root of all industry. — Publishers' Syndicate. With the talkie at 25 cents low, why a novel at $2.50? So the talkies get the patronage. Paying two dollars and a half for a novel to be read once and given away or thrown away seems to the average reader an excessive cost and deters many from buying. — Commer- cial & Financial Chronicle. N. Y. According to a cinema proprietor, warm weather makes people disinclined to go to the talkies. Another thing that makes people disinclined to go to the talkies is going to certain talkies. — The I lumorist, London. August 23, 1930 Motion Picture News 51 /J/Yed% *PS tiffed U" J. Rembusch has broken into the limelight *■ • again by charging that Calvin Coolidge, while President, was responsible, "that the country is divided into two classes, of million- aire and billionaire lords and poverty-stricken paupers." He also takes a shot at the Hays organization, charging that it has become in a sense a bandit monopoly and that it has driven the independent producer from the field. Rembush has been more or less notorious in the industry for a score of years. He has been on every side of every question that has arisen and he has the proud distinction of never hav- ing stayed put on any. He has never shown any of the qualities of leadership, rather those of the common scold, the fellow that can al- ways suggest a way of pulling down, but never building up. . , . The men of vision in this industry are real- izing now as never before that tyranny and oppression can not permanently prevail and that the exhibitor upon whose back the industry rests must get a square deal or all will go down in ruin together. — M. P. Record, Seattle. The wise picture star saves his money against the day when there is a slump in his career. — Baltimore News. * * * The biggest laugh Ike St. Johns, now as- sistant producer under the Laemmle banner, got this twelve-month was when he read in Odd Mclntyre's column that he'd been on the wagon for five years. — N. Y. News. The latest movie about the Broadway barons is called "The Czar of Broad- way." The dialogue sounds as though it had been written by a Hearst newsboy on a heroin jag. — Judge. After some 18 years, I am still wondering why some exhibitors and their divisional su- periors fail to differentiate between a picture deserving of exploitation and increased adver- tising and those which are not. Repeatedly, in the past and in the present, I have seen high-pressure tactics employed to put over a picture which was below average. Stunts and tie-ups which should have been saved for a superior product have been wasted upon weak programs ; true, they may have netted newspaper space, and brought a few hundred people to the box office. But, if you ask me, they were merely a few hundred more to be disappointed. Chain executives, seeking the reason for red entries, mighty study the appropriations for newspaper advertising. To splurge on weak sisters is as suicidal as to use uniform space for good, bad and indifferent pictures. The fixed advertising appropriation is a curse.— Bahn in Syracuse Herald. A new popular song is called "That's All." But the trouble is that it isn't; there are bound to be lots more. — Humorist, London. "Sho, Sho, Mr. Chaplin" Charlie Chaplin's favorite amuse- ment is playing tennis. He has been known to let production go hang for an indefinite period while shooting a picture just to get in some extra hours on the courts. But he thoroughly de- spises losing. In tennis as in the making of comedies he can not bear to have another name before his own. The fact is that Charlie doesn't play a hangup game, hence his opponents have to be hand-picked. There are three Hollywood Japanese who are his favorite antagonists. He trims them with satisfying regularity. In fact, they don't dare beat the great come- dian because if they do they will lose their jobs. — iV. Y. News. IN adapting the play, "Let Us Be Gay," to the screen, the producers followed the law of the movies and sacrificed subtlety in an earnest effort to produce a box-office hit for theatre owners in the great open spaces where men are men and comedy is a kick in the pants. We often wonder how producers arrive at conclusions about just what should be done to a particularly clever bit of dialog or busi- ness to make it suitable for the movies. Proba- bly they try it out on one of the executives and then simplify it until he can get it. — Life. Now that night baseball has arrived, zve can't expect any further innovation in the way of night novelties except sleep. — Chatham (Ont.) News. This (Polly) Moran lady seems to tickle the fat ladies, but she is the most clumsy and un- talented woman I have seen in years and she is no more in a class with war-horse (Marie) Dressier than Joe E. Brown can compare with W. C. Fields. — Lorents in Judge. Being out of a job is an endurance test which brings no offers from the newspapers and motion picture peo- ple.— Shoe & Leather Reporter, Bos- ton. "Things are terrible in Hollywood now," observes Al Klein. "Jobs are so scarce out there that it's nothing but the survival of the ittest." . . . That's nothing to what is happening in the Broadway night clubs, Mr. Klein. Things are so tough in most of the clubs that even the ginger ale is being cut. — N. Y. News. Mr. Charles Chaplin will be delighted that, in spite of the infrequency of his films, it is evident that people still re- member him. — London Opinion. P\ O you remember the good old days, years and years and years ago, it seems, when Broad- way was lined with picture houses that played the old-fashioned silent "movies" ; when theatre or- chestras were orchestras and not tinny, honking machines, and when the silent captions expressed gentle platitudes which no up-to-date "talkies" actor would dare murmur to a sound-recording machine? The days of Mary Pickford and of Charlie Chaplin and of Valentino ; the days when the horsemen rode across the plains limned against a Western sky too perfect for life and much too remote for any sound accompaniment ? Sure, we all remember them, and David Belasco says the good old days are coming back. Mr. Belasco, in fact, says that the talking pictures are going out. We doubt that. The "talkies" are still in their infancy, and it is a little early to predict what they may be when they grow up. All we are sure of is that some of us welcome the occasional opportunities to see the old silent films and that the producers may well discover that their sudden, hysterical decision to cut out all the "mutes" and devote themselves exclusively to talking pictures was a mistake. "If I were younger and had plenty of money," says Mr. Belasco, "I would go into the production of silent pictures. That is the great field for the right man today. . . . The silent picture was one of the most interesting developments in the field of entertainment. It has deteriorated from an art to a nuisance with the introduction of the 'squawker'." There seem still to be some thousands who rush night- ly to listen to the "nuisances" ; but Mr. Belasco is surely right that the novelty of sound has worn off and that there is a public for good, straight "movies." Within a year or two, we have little doubt, some of the Hollywood pro- ducers will believe it, too, and try it out. And the public which will respond will not be mere- ly the public which always responds to the call of curious, oldtime stuff — it will include also a vast public that was awakening to a new film art. The most curious thing about it is that those good old days before the "talkies," the days of the early American era on the screen, were still with us less than two years ago. — N . Y . Herald-Tribune. A large golf ball isn't the, answer to our game. What we need is larger cups. — Phila. Inquirer. * * * Unless we mistake the motion picture weather indications, the industry is in for some rough and stormy traveling the coming year at the hands of reformers and those eager to dip in the finances of the industry on tax matters, etc. The past few months large and influential conventions have gone on record throughout the entire United States, in one or more ways, con- demning certain elements of our every-day life, but always a stab at the motion pictures. — Pa- cific Coast Exhibitor, 'Frisco. # * # Nowadays silent pictures are only a memory. And the talkie producers seem to be drawing on the memory. — Judge. Blase Hollywood (?) Miss America! Florida is in the throes of a fright- ful panic because it has been discov- ered that the young lady whose legs won the first prize as "Miss America" wasn't a "miss" at all; but was a divorcee from Texas. In Hollywood we are much less fussy about such things. We do not attempt to follow them through the varied convolutions of their divorces and marriages. We call them "miss" to the bitter end. — Los Angeles Times. oz .1/ o t i o n Picture News August 23 , 19 30 THE' Projectionists' Round Table A.C. Current and Voltage — According to the representation of D.C. current and voltage, any value, whatever it may be remains constant. Hence, if some device is arranged whereby the magnitude of current of voltage may be measured, it will indicate a steady reading. If it is a device which employs a needle or pointer which deflects according to the intensity of the voltage or the value of the current that deflec- tion will remain steady because the voltage is steady. A comparison between the voltage and cur- rent curves, if we may call them by that name, of the D.C. and the A.C. system is very apt to raise the issue relating to A.C. current. Ac- cording to the wave form, the current or volt- age, whichever is being considered, is steady but for an instant. It is continually varying between zero and maximum. The fact that the direction of flow reverses can be classed as secondary at this time. We can appreciate that a steady amount of current will do a certain amount of work, cause a certain amount of heat in a wire. But what about a varying current ; a current which remains constant at one value but for a moment? If we so choose we can also include the possible effect of a current which is continually changing its direction of flow. Hence two questions arise. First, the means of determining the work done and second, the effect of the current reversal. We know that A.C. does work. We see that every day in various forms. This is accomp- lished despite the fact that during each cycle of current starting at zero, we have two points of maximum potential and three points of zero potential. There must be some value of voltage or current which would be the effeefwe value or the value recognized as representing that which causes work to be done or does work. The method of arriving at a definite numerical basis for a certain value of current or voltage is to consider the heat generated bv the current flow- ing through a resistance. The reason for this is the same which allows the designation of the potential values and which allows a comparison between D.C. and A.C. In words it is : The heat produced in a resistance is indepen- dent of the direction of the current flotv. This is known in Joule's law. It clears up the ques- tion caused by the reversal of the current. Ac- cording to the above, the heat generated in a resistance is not influenced by the direction of the flow of the current through that resistance. This, of course, means that it is not influenced by the way the potential is applied to that re- sistance, whether one end is positive or nega- tive. No matter what the direction of the cur- rent, the heat generated remains the same as- suming that a definite value of current is being considered. Now, one need not be an engineer to appre- ciate that if a source which is causing heat varies in a definite manner in a definite period of time, the heat generated will likewise vary. If a source of alternating current causing cur- rent such as that shown in figure 43 is connect- ed to a resistance and, if we grant that heat is generated, the degree of heat will naturally vary. If any one amount of current will cause a certain amount of heat, variation in current will cause variation in heat or temperature. If this temperature is interpreted to signify .By John F. Rider, illumination of a lamp filament, variation in current will cause variation and heat and con- current will cause variation in heat and con- sequents variation in temperature of the fila- relatively simple to comprehend that two other items must be considered in this phenomenon. First, the device or structure being heated, and second, the periodicity of the variation. If the structure being heated is such that once heated it retains its heat for a long time, in- stantaneous variations in temperature will have very little effect. This is so because once heated the structure retains its heat during the period that the current is decreasing. Such is evident in the normal electric iron operated from the A.C. mains. As to lamps, there is an instantaneous varia- tion in temperature, but because of the very short period between the increase and decrease of current upon 60 cycle lines the eye does not 4s V -aaaaA- R FIG. 44 A discern a fluctuation. Such fluctuation, how- ever, is evident when lights are operated upon 25 cycle lines. Operation of lights upon such lines results in a definite and annoying flicker. Based upon the relation between heat gen- erated and current flow it is possible to com- pare A.C. with D.C. In other words, a con- stant value D.C. current will produce a certain definite amount of heat in a specified resistance. If alternating current of a certain peak or maximum value will cause the same amount of heat in a certain resistance, it is possible to de- cide upon the effective value of that current by comparing it with the magnitude of D.C. The value of alternating current will naturally lie between zero and maximum. It cannot be the latter because the current is at that value for but an instant. Since the A.C. current produces the same heat as a definite amount of D.C, ' the magnitude of the D.C. current in question can be applied as being the effective- value of the alternating current. Thus, An alternating current is said to ha/ve an ef- fective value of 1 amtpere if it produces the same heating effect as 1 ampere of direct cur- rent. Now, we can make several statements based upon the above law of comparison. First, that the effective value represents work. Sec- ond, that there is a definite relation between the peak and the effective values, since one rep- resents the moment of maximum current and heat and the other represents a value which includes all the moments. This value is not the average value of current. The aforementioned law is also related to another, that, The heat generated in a resistance is propor- tional to the square of the current. From this we can solve for the effective value of current and also show the relation between the peak and the effective value. While these two quantities are allied, the peak value is of little consequence when working with current, for reasons which will be stated, but the relation between peak and effective values of voltage is of greater conse- quence. The peak value of voltage has great destructive powers. Let us now combine the law relative to heat and direction of current flow and the relation between heat and current. We show in Figure 44 a cycle of alternating current. I in is the maximum, or peak value of current. If this current is caused to flow through a resistance R as in Figure 44A, the power in A' at the point Im will be I;;rR At some other instance, sav T, the power will be r2R If we select another point, say /", then the power in R will be I"2R This power is, of course, converted into heat, and by virtue of the law previously stated we can draw a curve to show the power in the cir- cuit or for that matter the heat in R during the complete cycle. This is shown in Figure 45 as the heavy line always above the zero line. The reason for this is that the power or the heat in R is not influenced by the direction of the current. Suppose that we now subdivide an alternation into say 60 divisions of 3 degrees each, there being 180 degrees in each alterna- tion. If w?e call these values ii, i», i3, u etc., the average rate at which power is con- verted into heat would then be the average or ii2R, i22R, is'-R, ii-R, etc. . This is the same as the average of (ii2+i22-r-i:>2+ii2) x R. Then PR = average (ii2+i22+i32+i.2) x R (40) and I — V average (ii24-is2+is2+i*2) (41) This value of I is the effective value of current ; or the effective value of current is equal to the square root of the mean of the squares of the instantaneous values of current. Let us see just what this means. With a definite maxi- mum value for /, the value of i is i = Im sin

the instantaneous value of current for i at

  • Aug. •tfHooked Sportlight May *1§Jungle Jazz Aesop Fable July *1 lues (A.T.) Aeso' Sound Fable Aug. •tJLet "Er Buck Sportllght July •1§Live and Learn McPhall-Deerlng June • » (A.T.)... m" »«• f'O M§Love That Kills Vagabond Adventure Series. .. Aug. *1§Mandalay Song Sketch Jan. A... t§New Walter. The. "fiNlght Clerk. The.... *f§Nlght In a Dormitory. *ts« i «• . < i •tlOom Pah Pah (A.T.) •t§Pathr Audio Review (A.T.). •fSPathe Sound News •♦§Perfect Match. The (A.T.) .All Star June .AH S a- Sept. .Ginger Rogers Jan. .!««■•• •< iim Day "« .Aesop Fable May .Released Every Week .Released Twice Every Week .Butler Mayo Apr. "t§Pick 'Em Young (A.T) Agnew-Geraghty May , May . Apr. June .July tsRirh Uncles iAT.I Richard" Carle • ♦'DM. -F- r~nwbnv Whlta. Carney *t§Romeo Robin. A Aesop Fable •t-K..,.., f A (A.T.) • «•»..*.. .11. Miant Club (A.T.) H R w.t.». •flSaered Fires Vagabond Adventure Series. •1* •> ■"•!-» (A.T.) Vao->b">nr| A(t'»"»ii— S'ot. •t«Some Babies Carle-Hlatt-Llttle Billy Sent. *t!Some«here Out Sportllght July 'ISsnip Anoy (A.T.) *••« raole Jap. M§8mgino Saps (A.T.I Aesopi Fables Feb. •f§SI»teen Sweeties (A.T.) White-MrNaughten Apr. •t«Skv Skinner. 'A.T.) Aesop Fables .Feb. •USnnqs ef Mother Song Sketch Feb. 'H8p"Hs and Thrills (A.T.) Sportllght Apr. •jSSnlashlng Through (A.T.).. Snerfllght F*h. •ttTlght Saueeze (A.T.I LeMalre Feb. •t§Trumneteer The (A.T.) Snno Sk»tch Jan. •tSVenetian Nights Vagabond Adventure ../....Aug. •t$ Voice of the Sea (A.T.I Song Sketch May •t§Western Whnnnee < A T.) . . . Aesoo Fables Apr. *t§What. No Belli (A.T.) Topics ef the Day Mar. Date Length Reviewed 27 2 reels 29 2 reels 22 2 reels 31 2 reels 8 1 reel 29 1 reel 3 2 reels 10 1 reel 15 1 reel 5 2 reels 29 1 reel '4 I ieel Aug. 16 28 2 reels Aug. ■ I I reel 7 2 reels 17 2 reels 3 1 reel Aug. • 18 1 reel 6 1 reel 17 I red 27 I rrel Aug. 9 15 2 reels • 6. ... I reel 10 I reel 5 1 reel 8 2 reels 14 2 reels 5 2 reels 12. . . I 'rel Jan. I I II I reel June 7 I reel I reel 6. . . .2 reels Apr. 5 4 2 reels May 10 II I reel May 3 13 2 reels Aug. 16 22 1 reel 2 reels Aug. 30 '6 2 reels Nov. 18 27 1 reel 7 I reel 21 2 reels Aug. 16 13... 5. 2.. 20.. 16.. 2.. 6.. 23.. 2.. 19.. 24.. 4.. 13... 9.. .1 reel . .2 reel Jan. . I reel Feb. .2 reels Apr. . I reel Feb. . I reel Mav . I reel Apr. . I reel Feb. .2 reels Nov. . I reel . I reel . I reel May 3 I reel Apr. 19 . I reel Title •t§Alias French Gertie (A.T.). *t§Beau Bandit (A.D.) •tSCasf ol Srroeant Grlteha... •tsriirknni The 'AT.) ♦tSDancehall (A.T.) •T'Dnlan. •HFall Guy. The (A.T.) •tSFramed 'ATI •HGIrl n« Port 'A T \ •t§Half Marriage (A.T.) •tSHe Knew Women IA.T.) • ku m »h. n».i. ■ a T * •tslnslde the Lines (A.T.)..... *t§JarZ Heaven (A.T.) •tSLawful Larceny (A T.) ... *t§Love Comes Along (A.T.).... •♦'I nvin- the ( ertles .... •t§Mldnight Mystery. The (A.T.) •t?Runawav Pride The (A .T.) . •t«Seeond Wife (A.T.) •>(«.».. If .vi • » n.innate 'A T.) •tSShe's My Weakness (A.T.).. •tIShooting Straight (A.T.) RKO FEATURES Star .Daniels-Lyon Apr. 20. La Rocque-Kenyon Mar. 2. Morris-Comoson-Hersholt .. »b 23 . Wheeler. Wnnlsev May 4. .Olive Borden-Arthur Lake Sehe DanleH Aug. 30. . Mullhall-Clarke-Sparks .... June 15.. Brent. Tnnmev Mar. 16. O'Neil-Sharlanri Feb. 2.. .Olive Borden-Farley Sherman Invce .... riakla. Walter . Compson- Forbes ... .Sally O'Neill-Brown Daniels-Thompson Aug. 17.. Daniels-Huahes Jan. 5.. Richard Oil Apr. 8.. Compson-Sherman June I.. Astor-Hughes May 24. Nagel-Lee Feb. 9. Oix-Seeoar Jan. 12. Carol -Lake- Bunco Aug. 24.. Dix-Lawior July 20.. Length Feet Mins. .6128 69.. fti'ii Q? .9155 90., .6181 ...67.. ....Not set.. .6175 65. May 18 . I Feb. 2... July 20 Gill. 6 1 74 . . 6481. fPIO . 9219.. 6652.. 6383 . . 6309.. 7038. . 8138.. 6469 . . .6191 . .6088. .67S9. 6727.. 6720.. .68. .69 . ..71. .70 .70.. .69.. .69.. .78. . 68 . .72.. .72.. .60.. ..70.. Reviewed .Apr. 19 .June 21 .Apr. 5 July 26 .Mav .<> .Feb. 15 .Jan. 4 Aor "j« .Apr. 26 July 12 .55.. July 19 Dec. 21 Feb 22 May 31 May 31 .Feb. 15 .Jan. 4 June 28 July 12 *t§Side Street (A.T.) Three Moore Brothers 6989 75. *t§Tanned Legs (A.T.) Arthur Lake-Clyde 6383 69. *t§The Delightful Rogue (A.T.).Rod LaRocque-Rita Laroy 6606 72. *f§The Night Parade (A.T.) H. Trevor- Dorothy Gulliver 6671 72. *t§The Vagabond Lover (A.T.) .. Rudy Vallee 6220. .»68. 't§The Very Idea (A.T.) Sally Blaine-Hugh Trevor... 6139 67. Coming Feature Attractions Title Star •flBabes in Toyland (A.T.) Special Cast *t§Bunker Bean (A. T.) *t§Check and Double Check (A.T.) Amos 'n' Andy •tSCimarron (A.T.) Richard Dix •JS^nnsnirarv The (A.T.) Love-Trevor-Snarks •t§Danger Lights Wolheim-Armstrung-Arthur 'Utatape 1«. I.) , •tlHall Shot at Sunrise (A. T.) Wheeler- Woolsey •tSHeart of the Rockies (A. T.) . Marshall-Daniel6 •t§Hlgh River •t§Hunted •tflron Trail. The (A. T.) •tSLadles ol the Past Betty Compson •tri ea'hernprking (A. T.) Fov |r Rnhin *t§Loslng Game Lowell Sherman Love in the Rough MiOld Accordion Man. The (A. T.) Joseph Cawthorn •HPerfect Alibi. The (A. T.) •'SSensalion 'A.T.) •tSSilver Horde (A. T.) Brent-Wolheim "tSUpperworld (A.T.) Length Feet. .Mins. Reviewed .Aug. 18 SOUND SHORTS Title Star Rel. Date •t§Age of Innocence. The(A.T.IF). Paula Trueman Jan. 5.. •t§Bet«re Breakfast (A.T.J(F).. Mar. 9.. •tSBobbed Wire (A. T.) Dane-Arthur •t^Bridegroom The (AT.)'FI Marc Connelly Feb 2.. *t§Bioken Wedding Bells (A.T.). Dane- Arthur Sept. I., •t&Camous Sweethearts (A. T.MF&D) Mar. 9.. •T«r.mh and Marry (A.T.) Vaughn. Cooka-SargeRt Mar. 16.. •tfDear Slayer (A.T.) Vaughn Cooke Mar. 2.. *t/§Eventually But Not New (A.T.) (F&D) Vaughn-Cooke. . Apr. 13.. •HFalr Deceiver. The (A. T.) (F&D) Jan. 6.. •♦Sn-n.ral Gin«burg 'AT.) (F) N»t Carr Apr. 13.. •t§Golf Specialist. The W. C. Fields *t§Good Time Kenneth Marc Connelly •Tstiunboat Ginsbum (A.T.) (F) . Nat Can Jan. 12.. •HGuest. The (A. T.) (F4D) Mare Connelly May 25.. •tSHot Rrirtoe (A. T.) (F4.D) ... May II.. 'tSHumanettes Benny Rubin •tgjd^. .a i.i (F) Du«. En.ngion & Orchestra. Feb. 9.. *»5Land ol the Sky Blue Daughters Vaughn-Cooke Mar. 30.. •t§Lost and Foundered (A T) 'F&m Vaughn-Cooke .. Jan. 19.. •HMagnate The (A T.)(F*D) Mare Connelly Mar. 30.. IMen Without Skirts (A.T.) .. Dane-Arthur fMlekey's Champs (A. T.I(FAD) Mickey Yule Feb. 2.. SMIekey's Luck (A. T.I (FAD) Mickey Yule Mar. 30.. ([Mickey's Master Mind (A. T.)(F«D) Mickey Yule Mar. 2 . •HMIrkev's Merry Men (A T.MF&D) Mickey Yule July 20.. *f§Mickey's Musketeers (A.T.) Length . I reel . . . .2 reels. . . I reel. .2 reels. . . .2 reels. . . .2 reels. . . .2 reels. . . . I reel. . . . 2 reels. . . 2 reels... . I reel . . . .2 reels. . . . I reel . . . . . 2 reels. . . 1 reel . I reel 2 reels. . . .2 reels. . . 1 reel . . . 2 reels . . . .2 reels. . . .2 reels. . . 2 reeU . , .2 reels. . . .June 21 . Feb. 22 .Apr. IS ..July 8 ..Aug. 9 .Nov. 9 .July D ..July I .Apr!'J2 Aug. 16 Mickey rule. Mickey Yule. Mickey Yule. Mickey Yule. Yule Jan. . Aug. . June Apr. . May Orch. ■t§Mickey's Strategy (A. T.MF&D) •tlMlckey'e Winners (A. T.MF&D) •HMickey the Romeo (A. T.MF&D) •UMickey the Whirlwind (A.T.) (F&D) •teMj|,k,y the Warrler Mltkev •t5Museum. The Toby the Pun.. *t|Muslcal Moments (A. T.) Felix Fernando •§1 Off to Peoria (A.T.) Nick & Tony July •t«Old Bill's Christmas (A.T.) Feb •t§Old Vamps for New (A. T.) . Vaughn-Ceeke Feb ••«•>, i„„k» rivmo Srho-I (A.T.) lime 'tfPeep on the Deep, A Clark & MeCullough Sept. "t§Pure and Simple Louise Fazenda *t;Settlng Son. The (A.T.) . . . . vaugno-Cookr Feb. •t§8leeplng Cutles IA.T.) Alberta Vaughn Jan. *t§Song and the Sergeant. The (A.T.I May •t§Stra»ge Interview, The '» T ) 'F) Sherwln-Knowles Mar. *t§Toby the Fiddler (A.T.) Sept. •ti While Auto Walts (A lilfi Jan. •t5 Who's Got the Body (A.T.).. Nick & Tony Aug. .2 reels. .2 reels. .2 reels. . .2 reels. . .2 reels. . . I reel . . . I reel. . . .2 reels. 2 reels. .2 reels. . . I reel , . .2 reels. .2 reels. .2 reels. . 2 reels. . . .2 reels. ..May 24 .June 14 ..June 14 Dee. 14 Jan. 25 '.'.July "8 . . Feb. 8 Dee. ti SOM)' ART-WORLD WIDE Title Star Rel Di •♦"•lo Floht The (A.T.) wiiin»«.|»n» Seot. *t§Blaze O'Glory Eddie Dowllng-B. Compson. . Jan. •u. url O tin Walk (A.T) i Sehiidkiaui-Ley May •c»n,H. w.^noler. The (A.T.) Ourv.a Rwi.■> Hriiin uniiei world Fritz Knrtner .... rh»*< Oliver, The Jeh*nn»-PI-"rh»rd •1 Civilization H iekman-Markey . •t«i la.icy in Wall Street "'I W"-rav I irtlefield . *t§Code of the West Bob Custer Dlst'r Length Feet Mins. Reviewed Talk. Pie. Epics. . Net set 8860 98... Jan. 25 lot Photoplay Jan I 89O0 .. 73 June 21 Allied Film Mar. 15... 8 reels. .85. . .May 10 Amer Gen rilm Ian. 219000 1 00 F«h 8 .Talk. Plo Epics Sept. I S800 42 Amer. Anglo ... «nr. 6 inn Anr f> .New Era July 10.6800. . .76.. .July » Harold Auten May 19 8372. . .88. .. May 24 Purr Ian ISSdfifi .Syndicate June I. .4742.. tlniKiial Plrf. .Amer. Trad. Assn. <■' Jan |0 .50... Aug. 2 Feb. 15 •tsoanoer Man. The (P.T.).Chas Hutchinson •HDarkened skies (A.T.) . . . Brentwood- MacDonal Do-i-s n' Hamburg Jugo-Fritsch •tSDrlfters •t§Escaped from Dartmoor . . Baring. Hpnninq Farmer's Wife Thomas-Hall- Davis Figaro •tSHeart's Melody (A. T.) (F & D) Fritsch-Parlo .. . Her Unhnrn Child (F & D) . Special Cast Hunted Men Bob Steele •t§lmmortal Vagabond (A.T.) Haid- Froelleh In the South Seas with Mr. and Mrs. Pinchot. . 'tlngagi African Hunt Aristocrat Mar. 157127 Mar. I Syndicate 57 New Era Feb. 8 Feb 22 Cosmos May 2 6516 82.. May 24 dBiltmore Prod Jan. .5400 60. . Dee. 14 U'a ... . . Harold Auten 40 July 8 Harold Auten. ..Apr. II 7529 70. .Apr. 19 Allied Ian, 4 RR45. . . .76. . Jan 18 Franco-American Not Set. 6360 71. .Dee. 7 Ufa Film .Jan |n?Gnq ...Apr. 4853 Syndicate . Ufa Film Talk Pict. Enics.Seot. i 5538 Congo Pict. Ltd. Apr. 137776.. May 3 1 .86.. Apr. 28 *Means synchronized srnre. iMenns sound effects. §Means voice (including dialogue and incidental songs). All-Talker. P.T. meant Part-Talker. D means disc. F means sound-on-film. A.T. after title means 82 Motion Picture News August 30, 1930 jade Casket. The French Catt Cosmos 5800... *t§Juno and the Paycock (A. T.) Sara Allgood Harold Auten. ..June 27.9100. .. Ms-Ladies in Love (A. T.) Day-Walker Chesterfield May 176095... •tILast Dante. Tin (A. T.). Reynolds- Robardt ..Audible Mar 8 5825... •Lone Horseman Tom Tyler Syndicate... Nov. I, '29. .4739... ♦t§Lost Gods (A.T.) Talk Pie. Eplet... Sept. I 4800... Lom Patrol r*ro ratna ...Not Set oiuu... •|§Love at First Slght(A.T.) Keener* FMter Chesterfield Feb. 15 6039... Mystery at the Villa Rose. . Trevor- Baring Harold Auten. .May 31 9000 •flMyterles of Nature Ufa ""••• •tsu.cri.ind Bound t A.T.) . . Perrin-Ray Kaytone ...Apr. 15. . . .5040. . . •tSParting of the Trails Bob Custer Syndicate ..Mar. I 4700... Passion Song, The Olrasted-N. Beery. . Excellent 5080... Peacock Fan The Dorothy Dwen Chesterfield 5400... Poor Millionaire Talmadge-Howard . Biltmore .Apr. 7 5200... Pori Special Cast Ufa Films *t§Rarapant Age (A.T.) .„„., in F) ... Morrav- Kennedy ...Continental Jan. 155743... *t§Romance of Welt Jack Perrln Jack Trop June IS. .5494... Sea rm> . ..Mildred Harris Tom White Not Set 5200. . . •tSlums of Tokio Japanese Cast Moviegraphs Smoke Belle* Conway Tearle First Division 6605... South of Panama Carmellta Geraghty. . Chesterfield 6300... Stampede Native Cast Harold Auten. ..Apr. 16 7540... Strange Case of District . _. . „„„„ Attorney "M" Unusual Photoplay .Mar. 6800... Three Outcasts, The Yakima Canutt Waea Mar. 7 5 reels. Thunder God Cornelius Keefe Crescent 5917... Western Honor Bob Steele Syndicate. .Mar 4849... •tiW..t of Reekie. (A.T.) ^ M|x WoMd ^ Jan |8 5|()0 •t§Whlte Cargo (A.T.) Special Cast Harold Auten •tSWhite Devil (P.T.) (F & D) Mosjukln-Dagover ..UFA Films Why Cry at Partial Halm-Gralla International 7000... •tSWoman Who Was For- gotten (A.D.) Belle Bennett State Cinema Jan. 1.7560.. Wonderful Lies ef Nina Pp'-ow-ih Helm-Ward Alllpd Films. .May 80..8reels. Worldly Goods Klrkwond- Kennedy... Continental ....Aug. I. .0065... •fsriddisn Mama. The (A.T.)Mae Simon Judea Films 4000... .64 July 5 .69.. May 3 .65. .Mar. 29 .53... Aug. 2 53... July 12 ../ Dec. 21 .68.. Feb. I 100 mins 71 .56. ..Mar. 29 .52... Mar. 29 .56 .60 .58. ..May 17 64. Jan. IS 61... Aug. 2 .58.. Dee. 7 73 .70 80.. May .Mar. 22 ..Oct. I* SO.. May 17 68.. Aug. 9 Mar. I .78. Feb. 22 .65.. Jan. 25 80.. June 14 65... Aug. 2 Coming Feature Attractions Title Star •t§Ape. The (A.T.) *t§Body. Soul and Dress t§Burned evidence ir) Buying a Wife Special Cast •tSCIown. The (F) •StComebaek. The (A.T.) .„ *t§Dancing Fathers (A.T.) *t§Dangerous Trails *t§Davy Jones Locker (A.T.) *t§ Divorce Question, The (A.T.) , Duty to be Silent ..Maria Albana •t§East Lynne (A.T.) •t§East of Asia (A.T.) •t§Everybody's Girl (A.T.) Exodus to the New World, The Lyon-Prevost Full Dressed Thieves Nils Asther German Underworld Special Cast Great Unknown The John Loder ♦§tHall the Woman (A.T.) Her Viennese Lover Asther-Nolan *t§ln Oklahoma (A.T.) •*t§Lady of the Lake. The.. Percy Marmont •HLUe For Sale. A (F) Milak of the Snowlands Special Cast •t§Midnight Alarm, The (A.T.) •t§Mother's Millions (A.T.) •tSNIght Hawk. The Our Dally Bread ...Mary Nolan •t§Prlee Mark, The (A.T.) •t§Red Kisses (A.T.) *t§Romantlc Scoundrel, The (A.T.) *t§Second Honeymoon. The ( F) ••i-ISentimental Satan (A.T.) •tSSmart Women (A.T.)..... •t§Thou Shalt Not Squeal (A.T.) •tIToday (A.T.) Nagel-Owen •tITrap, The (A.T.) •t$Unforbldden Sin. The (F) Unholy Love Wegener. Petrovlteh . When Duty Calls Special Cast Wild Men of Kaliharl Denver African Exp •t§Worst Woman In Paris (A.T.) Rel. Date Liberty Prod. ... Length Continental Afl. European 7 reels. Continental Majestlo .Sept 15. Big 4 Liberty Prod. Majestic Afl European 6 reels. Liberty Prod Liberty Prod Liberty Prod Pioneer Afl. European 7 reels. Aft. European 7 reels. Afl European 6 reels. Majestlo Afl. European 6 reels . FitzPatrick Continental Allied Liberty Prod Liberty Prod Big 4 Aug. 15 Afl European 7 reels Majestlo Continental Majestlo . . Majestlo .. Majestic Majestlo Continental Art. European Allied Talk. Pict. Epics Liberty Prod .6714 feet. SOUND SHORTS Title Star ilstrlbutor •t§Across the World Talk. Pictures Epics 'tsAnywnere By Air Visuagraph *t§At the Photographers (A. T.) (F) Harry Delf Elbee •fBeethoven Fitzpatrlck •tBam 0»ne» Mickey Mouse Cartoen'"et<.nntv "red Besides the Western Sea Castle Film •t§Blind Youth (A. T.) ..Lou Tellegen Capital •ttBrlno On the Bride (A.T.) Ellbee •tIBroken Doll. The (A. T.). Sadie Banks Judea Films •tChaln Gang. The Mickey Mouse Cartoon Celebrity Prod •fConauest of the Cascades. . .Educational Gen. Electric Ce •t§Down Hawaii Way .... Color Novelty Castle *t§Egypt. Land of Pyramids FitzPatrick •tlFourth of July Fitzpatrlck •tSFriend Husband (A.T.) Burr *tGalloping Gauche Mickey Mouse Cartoon Celebritv Prod. ...Feb. I "t§Gateway to India Travelogue Fitzpatrick «... 'tJungle Rythra Mickey Mouse CarteoaCelebrlty Prod •tJust Mickey Mickey Mouse Cartoen^lehrity Prod ••jtKlddle Cabaret Mayfalr •tKids and Pets Color Novelty Castle Lincoln's Birthday FltzPatrlck Feb. 12. •Liszt. Franz Music Master Series. Fitz Patrick •t§Mal-Ko Mashma-Lou ... (A.T.) Harry Feld Judea Films •t§Mawas (P.T.) Capital Prod •t§Meet the Family (A.T.) (F> Harry Delt Elbee ■tMickey's Concert Mickey Mouse Cartoon Celebrity Pred •tljMonkey Squawks (A.T.) Burr *t§Oh Doctor (A.T.) Special Cast Judea Films •tPlane Crazy Mickey Mouse Cartoon Celebrity Prod Jan MPlow Boy Mickey Mouse Cartoon Celebrity Pred •(^Shoemaker's Romance (A.T.) Special Cast Judea Flints *t§Should I Charles Lawmer ..Advance Trailer •tSSIgned Sealed & Delivered (A.T.) Burr •♦fsixty Minutes From Broadway Color Novelty Castle •t§Style and Class (A.T.) ... Marty Barratz Judea Films 'tQSummer Harmonies Seng Cartoon Biophone •tTee Time Felix the Cat Copley Films •Thought for Mother's Day. . Fitzpatrlck Washington's Birthday Fltz Patrick. .. Feb. 22 *t§When My Dreams Come True Gene 4 Glenn Advance Trailer •tWhen the cat's Away M Ickey Mouse CartoonCelebrltv Prod •tWIld Waves Mickey Mouse CartoonCelebrltv Prod Length Reviewed 2 reels (serial) Aug. 9 3 reels May 17 Apr. 19 2 reels. I reel . . 1 reel . .1 reel 2 reels 2 reels Nov. I I reel i reel Apr. 19 I reel I reel June 21 2 reels. I reel. . Jan. 1 reel . I reel 2 reels Apr. 26 I reel 350 feet I reel Apr. 6 3'/j reels June 7 2 reels. I reel. 1800 .. I reel . I reel. 1900 . May 17 I reel 2000 I reel Oet. B I reel Aar. A I reel May 10 350 feet I reel Apr. » I reel I reel Jan. II (Available Title •t§Border Romance (A. T.) ... tlHigh Treason (A.T.) •t§Hot Curves (A.T.) •tsjuurnev - Eno 'A.T.) .. •tSJust Like Heaven (A. T.). 'tSKatnleen Mavourneen (A.T.). •tliMamba (A.T.) •t§Medlcine Man. The (A.T ) *t§Near Rainbow's End (A.T.). "tJParty Girt (A.T.) Reviewed as •t§Peaeook Alley (A.T.) "tlSunny Skies •t§Swellhead (A. T.) Thoroughbred ■KT.,no.r, The.. 'AT.) *t§Wings of Adventure Reviewed .May 31 .June 7 .July 12 11416. .. 130. . .Apr. 12 TIFFANY FEATURES sound-on-film and sound-on-disc > Length Star Rel. Date Feet Mins. Armida. Terry May 18 5974 65. Hume-Thomas Mar. 25 6210 69 Rubin-Lease-Day June 15 7893 ouim Clive May 23. July 14 O'Nell-Delaney lune H«' Oride The Color Symphony i reel Feb. 2v "t§ Enchanted Forest The (A.T.) i reel May 31 •Hln Old Madrid Color Symphony I reel '*$ Jungle Onimt Colortone 2 reels Dee. if Kentucky Jubilee Singers Series of 3 2 reels •♦SMi-lndie Color Symphony I reel Musical Fantasies Series of 6 1 reel •t&On the Plantation Forbes Randolph Singers 2 reels May 10 Rolling Stone Series 6 Color Travels I reel •testation STAR | reel Dee. ( •♦6 Mar 9* .Feb. 22 .70. ..Aug. 2 COMING ATTRACTIONS Length Feet Ml»- Review.- .8704... 105... Aug. 23 Title <»ar Rel. Date •♦fahraham Lincoln (A. T.) ... Walter Huston Nov. 16. •tIBat Whispers, The (A.T.)... Chester Morris •tdc ity ugntt 'F) Charlie Chaplin •■HDu Barrv. Woman of Passion (A T.) Norma Talmadge Nov. I •StLIMI (A.T.) Evelyn Laye •HForever Yours (A.T.) Mary Plckford Nov. 29 •tHell'. Angel. (F) .. Lvnn-Hall- Harlow June 7 •tSLottery Bride. The (A.T.) . .. Ma Donald GarHrk Oct. II 8028 •tSRearhjng for the Moon (A. T.i Douglas Fairbanks •tSSmllin' Through (AT.) Joan Bennett •t§Sons 0' Guns (A.T.) Al Jolson •tSWhat a Widow (A.T.) Gloria Swanson Sept. 6 »§Whoopee (A. T.) Eddie Cantor Sept. 27 8550 95... July 12 SOUND SHORTS Title star Rel. Date Lenoth *t§Glorious Vamps (A.T.) Bobby Watson ian. 25 952.. •t^Serond Hungarian Rnancnriv May 24 895.. *t§The Americans Come (A.T.).. Otto Matieson Aug. 2 9781. •stwizard's Apprentice Aor. 20 840.. 'tSZampa (A.T.) Sept. 6 Reviewed ...Jan - ...July 19 UNIVERSAL FEATURES Title Star Rel. Date •t§AII Quiet en Western Front (A. T.) . Wolheim-Ayres-Wray Aug. 24.. Big Timber 'Re-lssuel ... William Desmond Mar. 30 . *t§Burning Trail (Reissue) Wm. Desmond July 29.. •♦^Captain of the Guard (A.T.) La Plante-Bnle« Aor. 20.. •tsXIImax. The (A. T.) Crawford- Hershelr Ian. ?6 . •fSCohensandtheKellys InScotland Sidney-Murray Mar. 17... Lengtn Feet Mins. Reviewed 12423... 138... Apr. 26 43KB .4223 .7519 76... Apr. S ■\- 'S « Mar ■"> .7600.... 82... Mar. IS *!Ueans synchronized score. ffcleans sound effects. §!\leans voice (including dialogue and incidental songs). All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-Rlm. A.T. after title means August 30, 1930 Motion Picture News 83 •t§Concentratin' Kid (A. T.).... Hoot Gibson *t§Czar of Breadway (A.T.) Wray-Compson-Harron -t§Dames Ahoy (A.T.) ....Glenn Tryon •t§Devll's Pit, The Special Cast Reviewed under title of "Under the Southern Cross' *t§Embarrasslng Moment* (A.T) . Reginald Denny *t§Flghting Legion, The Ken Maynard Flying Hoofs Jack Hoxie •ftHell's Heroes Bickford-Hatton •tswirte-Out 'A T> . . .. Murray-Crawlord *t§KIng of Jazz. The (A.T.) .... Whiteman't Band & Special Cast •fLueky Larkln Ken Maynard •t|Mounted Stranger, Th* Hoot Gibson *t§Mountaln Justice Ken Maynard *t§Nlght Ride Robinson-Kent *t§Parade of the Welt Ken Maynard •t§Roaring Ranch (A.T.) Hoot Gibson *t§Song of the Caballero Ken Maynard *t§Sons of the Saddle Ken Maynard *t§Spurs (A.T.) Hoot Gibson •t§Storm. The (A. T.) Special Cast •tSTralllng Trouble Hoot Gibson *t§Trigger Tricks (A.T.) Hoot Gibson •tlUndertow Nolan-Ellis-Brown •tSWhat Men Want All Star •tWhite Hell of Pltz Palo Special Cast White Outlaw, The (Reissue) .... Jack Hoxie •tlYoung Desire (A.T.) Mary Nolan May 25 7314.. Feb. 9 5773... Mar. 9 6268.. In April 27. 1929 Feb. 2 5230. 6.. ..6763.. 2 3852.. 5. ...6148. 30 5299., Apr, Feb. Jan. Mar, 17.. 2. . 12. 19.. 27.. Aug. Mar. Feb. 16 May 4 Jan. Jan. Apr June 29. Aug. 3.. Aug. 24.. June 22.. Mar. 23.. June I.. Feb. 23. July 13... June I... May 25.. June I... .9163.. .5785.. .5784.. .6748... .5609.. .5900.. B094.. 0324... .81 ...Apr. 26 .66... Feb. 8 .69 Issue ..58. ..June 29 ..75... Dec. 21 ..43 ..7Q,.. Dec. 21 ..50. ..Apr. 19 .102... Apr. 5 . .64. . .Mar. 2i ..64... Feb. 15 .75... Mar. 22 ..62. . .Dec. 28 ..65... Feb. ! . 67.. May 21 ,73...Jaly It Aug. 9 ..7203. .5198.. ..5462. 5025. .60)1.. .7727.. . 4S 1 1 . •529.. ..80... Aug. 23 ..67. ..Mar. 29 ..57... June 21 ...56. ..Jan. 4 .67 ..80. ..May 10 ;7s;;!juiy"ii Coming Feature Attractions Star Title *t§Blind Husbands (A.T.)... *t§Boudolr Diplomat (A.T.) *t§Cat Creeps (A.T.) Hersholt-Hackett-Twelvetrees. *t§Cohens & Kellys Hunting Big Game in Africa (A.T.) *t§Dracula (A.T.) •tsEast is West (A.T.) Lupe Velez 'StHunchbaek of Notre Dam* (A.T.; Length Feet Mins. Reviewed .) Sept. I. ...7897. ...87. ..July 12 •t§Lady Surrenders, The (A.T.) Conrad Nagle •tlLlttle Accident (ATI Fairbanks Jr., Page.. •§tMerry. Go- Round (A.T.) Loff-Boles *t§Ourang •§tOutslde the Law (A.T.) Nolan-Robinson Sept. 18 7IK 78. ..Aug. 23 *t§ Resurrection (A.T.) Boles- Velez ItlSaint Johnson (A.T.) Ayres-Wray "tlSee America Thirst (A.T.). .. Langdon-Love-Summerville ItlStrlctly Dishonoraole (A. T.). John Boles •t§ Virgin of Stamboul (A.T.) SHORT SUBJECTS Title Star Rel. Alias the Bandit Bobbie Nelson May All Wet Sid Saylor Anthony &. Cleopatra (reissue) May Badge of Bravery Ted Canon Feb. Bashful Whirlwind (Reissue) .... Edmund Cobb Aug. Battling Kid. The Bobbie Nelson June Beauty Parade, The Arthur Lake July Benjamin Franklin (Reissue) June Boundary Line, The (Reissue) .. Fred Humes July Close Call (Reissue) Edmund Cobb Aug. Columbus & Isabella (reissue) June Crouked Trails Ted Carson . May Crimson Courage Ted Canon Mar. Danger Claim. The Bobbie Nelson Mar. Fighting Terror (Reissue) 8 III ie Sullivan July French Leave Sid Saylor Mar. Follow Me Arthur Lake Apr. Foul Ball Sid Saylor Apr. Getting the Air Arthur Lake Mar. Her Bashful Beau Arthur Lake June His Girl's Wedding Arthur Lake July Kount> Fair Oswald Cartoon Jan. Last Stand Bobble Nelson Jan. Law in the Saddle Ted Carson Apr. Lightning Rider, The Ted Carson Aug. Lightning Express (Serial) Chandler- Lorraine June Make It Snappv Sid Savior r.n Man Hunter, The Ted Carson July Matter oi Policy Edwards Jan Milky Way (Reissue) Charlie Puffy Mar. Omar Khayam (Reissue) July 0« w- • Noht Roach- Edwards ' n *t§Parlez-vous Summervllle Sept. Paul Revere (Reissue) Aug. Plane Crazy Sid Saylor July Peekaboo Arthur Lake May Pony Express Kid. The Edmund Cobb Aug. ■>o«t nf Honor Babbie Nelson Feb Prehistoric Man (Reissue) Aug. Pronto Kid. The (Reissue) Edmund Cobb Apt. Queen of Roundup (Reissue).... Josie Sedawlck Mar fled Coat's Romance Ted Carson June Restless Rest (Re- Issue) Neely Edwards Mar. Ropin' Venus Iftsle Serinwlrk Jan Seeing Red (Reissue) Billy Sullivan Aug. Should Poker Players Marry? June Sid« Long Count Sid Saylor May Sitting Pretty Arthur Lake Jan. Six Gun Justice Bobbie Nelson Apr. Some Show Arthur Lake 4nr. Step Right Up Sid Saylor May Son of Courage Bobbie Nelson July Storm King (Re- Issue) Edmund Cobb Feb. Speak Easy (Reissue) Charlie Puffy Apr. Trail of the Pack Ted Carson Jan. Under the White Robe (Re-Issue) Neely Edwards May Way of the West (Reissue) Neely Fdwards Feb. Why Walt Slim Summervllle Feb. Whip Hand. The (Reissue) Billy Sullivan Mar. Wild West Wallop (Reissue) ... Edmund Cobb May William Tell Jan Wolf's Fangs Ted Carson May SOUND SHORTS Title Star Rel. •♦«A.,hi,„ naze Mar. *t§Blg Circus. The (Serial) Bushman. Jr.-Vaughan >t§Bowery Blmbees Oswald Cartoon Mar. •♦^Broadway Follies Oswald Cartoon Mar. •HBrnther (or Sale (A. T.) Sunny Jim June •t§Chlnese Blues (A.T.) Sporting Youth Mar. *t§Chrlstmat Cheer (A. T.) Sunny Jim Feb. • + PMIe Ton Carmen Oswald Cartoon peh •tsfold Feet Oswald Cartoon Aug. *t§Fanny the Mule Cartoons Sept. •tbFeii,,. students Sid Saylor Aor. IHFontllght Follies (A.T.) Snorting Youth Feb. •tSHalowe'en Sporting Youth Apr. •t§Hash Shop ....Oswald Cartoon Apr. *t§HeM's Heels Oswald Cartoon June •nj-onf-lcd Oswald Cartoon Aug. •t§His Bachelor Daddy Sunny Jim May •tSHot for Hollywood Oswald Cartoon May •Hurdv Gurdv . ruwalrt Cartoon l»n. •t5lndlans Are Coming (A.T.) .. McCoy- Roy Oct. •made Box. The Lorraine- Perrln Mar. •t Kisses and Curse* Oswald Cartoon Feb. *t§Leather Pushers Series Date 17. 30. 14. 2.. 23 . 5.. 2.. 9.. 3.. 19.. 30. 16.. 5. II.. 23.. 6.. 25.. 5. 23.. 2.. 12.. 26.. 13.. 14... 10.. 18.. 9... 21.. 9.. 22. II.. 12... I.. 28.. 24 . 18.. 16.. 30.. 28. 15 19.. 2. 7.. 12.. IS.. 1 ... 7.. 12.. I.. 10.. 15.. 24.. 27.. 31. Date 3.. Length Reviewed . 2 reels Apr. 19 .2 reels May 24 . I reel .2 reels Jan. II .2 reels .2 reels May 24 .2 reels June 7 . I reel .2 reels .2 reels I reel .2 reels Mar. 29 .2 reels Feb. I . 2 reels Feb. IS . 2 reels Mar. 8 .2 reels Apr. S .2 reels .2 reels Feb. I , 2 reels May 24 .2 reels June 23 • I reel D«*. ) . 2 reels Dee. 21 . .2 reels Mar. i .2 reels July 19 .10 episodes .2 reel- Jan IK ..2 reels July I . I reel I reel .1 reel ... .2 reels . I reel 2 reels June 7 .2 reels Apr. 28 .2 reels July 19 2 'eels Jan. 18 . I reel .2 reels .2 reels .2 reels 1 reel 2 reels . .2 reels . I reel .2 reels Apr. 26 2 reels Dec. 21 . .2 reels Mar. 15 . 7 reels Mar I . .2 reels Apr. 19 . .2 reels June 21 . 2 reels . I reel 2 reels Deo. 7 .1 ree I .2 reels . . I reel .2 reels .2 reels . . I reel . .2 reels' May It Length .2 reels. . 17.. 3. . 25.. 31.. 3.. 3. 18.. II.. 9.. 3.. 14.. 14.. 2.. II .. 14.. 19... ?n 10.. 24 17.. . I reel Apr. S . I reel Feb. 15 .2 reels Dec. 21 .2 reels Mar. 29 ..2 reels Dec. 14 . I reel Jan. I I .1 reel . I reel .2 reels Mar. « .2 reels .2 reels Apr. S . I reel Apr. 12 . I reel June 7 . I reel 2 reels Apr. I reel May I -..I Nov. . 12 Episodes in episodes. . Feb. 22 . I reel . . . Jan. 25 . . .2 reels 19 24 IS *t§Lightning Express, The (Serial) *t|Live Ghosts (F & D).. •tlMush Again •t§My Pal Paul •f§Nelghbor« •t§Not So Quiet *t§Outdoor Sports MPrison Panic *t§Royal Fourflush *t§Srhoolmates 't§Seelng Stan •t§She's a He (A.T.) •t§Sister's Pest 'tSnappy Salesmen *t§Spooks *t<>Steepleehase (A. T.) •t§Stop That Noise *t§Strange As It Seems Novelties *t§Talking Newsreel sfTarzan the Tiger (Serial) *t$Terry of the Times (Serial).. •t§Trafflc Troubles "tITrampIng Tramps *ts-Up and Downstain 'tsVernen's Aunt Lorraine-Chandler June 2.. Ann Christy Jan. 20. Sunny Jim Apr. 23. Oswald Cartoon June 16. Sunny Jim Mar. 26. Oswald Cartoon July 7.. Sid Saylor Oswald Cartoon Apr. 28. Sporting Youth Feb. 17. Sporting Youth Apr. 28. Sporting Youth Mar. 17. Sunny Jim Sunny Jim Feb. 26. Oswald Cartoon Aug. 18. Oswald Cartoon July 21. Sporting Youth Jan. P. Sunny Jim July 16.. Sept. I Frank 'Merrlil"!.'.'.'.'!.'.'.'.'.'.'.' Dee. 9. Howes- Thompson Aug. II. Mar. 12. Oswald Cartoon Mar. 31. Jan. 28. Dent-Archer Feb. 19. . 10 episodes. .April 12 . 2 reels Jan. II . . .2 reels Mar. 29 ..I reel June 28 . . 2 reels Mar. ..I reel July . 2 reels Doc. ..I reel May . .2 reels Jan. ..2 reels Apr, .. 2 reels Mar. .. .2 reels May . .2 reels Jan. ..I reel . . I reel > leelS DOC 14 ..2 reels June 14 ...)reel . . . I reel . . 10 episodes . .10 episodes.. .June 21 ..2 reels Feb. IS ..I reel Mar. 29 . . .2 reels . . .2 reels Feb. I WARNER BROTHERS (Available soand-on-dtsc only) Title Big Boy -Tjooumge (A.T.) 'HDancing Sweeties s.... •tsDumbella in Ermine (A. I.) •t§Evldence (A.T.) •flGeneral Crack (A.T.) •t§Golden Dawn (A. T.) •t§Green Goddess. The (A. T.).. •t§Hold Everything (A.T.) •tflsle o( Escape (A. T.) •t§Mammy (A T.) •t§Man from Blanklev't. The(A.T.>. •♦•Man Miint— [ A. T.) Matrimonial Bed Office Wile MSOhl Sailor, Behave (A.T.).... • i Mil li>. hoi Oe-i . . ....... *t§ Recaptured Love •tSKough Waters (A. T.) •t§Royal Box (A.T.) (German).. •t§Second Choice (A.T.) MSSecond Floor Mystery (A. T ) •t§She Couldn't Say Ne •t§Song of the West (A.T.)... •♦SThnsp Who Dance (A.T.) "t§Three Faces East •t§Under a Texas Moon (A. T.j. •t§Wlde Open (A. T.) Star Rel. Al Jolson Aug. B- on. ii Niton June Withers. Carol July AimauuiiH umasun- Kent ....May Pauline Frederick Jan. Jonn Barrymore Jan. Woolf-Segal June George Arllss Mar. Lightner- Brown-O'Neill May Blue-Loy Mar. Al Jolson May John Barrymore May Bin. Tin Tin May Frank Fay Aug. Makalll-Stone Aug. Delrey-Klng .....Aug. Mar. Bennett- Halllday July Hm-lin-lin June Moissl-Horn Dolores Costello Jan. Withers .Young Apr. Lightner- Morris Feb. Boles-Segal Mar. M..I. nine Anr. Bennett-von Strohelm July f aj I y fm Lo> - tieery Apr. E. E. Horton Feb. Length Date Feet Mlns. Reviewed 7.. ..6830. ..74. .May 31 19.. . .June 14 10.. -.6300. ...70. 7 25. ..7152. ...79. . .Oct. 19 25.. .9809. ..109. Nov. 16 14.. .7447.. ..83.. .June 21 8.. ..6653. ...74. . FeD. 2? 1.. ..7513. ...84. ..Apr. 12 1. ..5814. ...65. . .Apr. 5 31.. ..7570. ...84. ..Mar. 29 24.. ..6167. ...68. . .Apr. 12 3.. ..4383. ...48. . .Apr. 12 16. . .6030. 9 23.. IB.. ..6850. ...OS. ..July it 16.. 8.. . . 44 1 U , . ,4a. .ten. » 7.. ..4280. ...68. .July 2K . .8000. ...89. ...91. .Dee. .Jan. 78 4.. ..8150. II 26.. .5268. ..59.. .May 10 15.. ..6413. ..71. .Feb. 2? 15.. ..7185. ...80. M-- « 19. . ..6876. ...76. . July It I . . ..7498. ...83. .Apr. 12 1.. .6341. ..71. .Mar. 29 Coming Feature Attractions Rel. Date Title Star Bad Women § Dell-Boley-Gordon Barber John's Boy Holmes- Mitchell Both Were Young Captain Applejack John Halliday 5940 Captain Thunder Fay Wray-V. Varconl Children of Dreams Adam and Evening Divorce Among Friends Hall-Delroy Egg Crate Wallop Withers-Nixon Fifty Million Frenchmen Olsen & Johnson Gay Cablllero Doorway to Hell Ayres- Matthews Ex- Mistress Nolan- Hamilton L'fe nf the Party Winnie Lightner Maybe Its' Love Brown-Bennett Sept. 13 Mavtime Length Reviewer) .Aug. 23 Moby Dick John Barrymore Sept. 20 7220 Aug. 16 Old English George Arliss Sept. 27 7926 Aug. 30 Outward Bound Howard-Mercer Penny Arcade Withers-Knanp Bed Hot Sinners Winnie Lightner River's End Birkford-Knapp Sit Tight Llnhtner-Brnwn '. A Soldier's Plaything Lnder-Lyon-Langdon Sept. 6 Steel Highway Withers- Aster Sweet Kitty Bellalrs Claudia Dell Viennese Nights Gray-Segal- Hersholt Sept. 20 ... 9007 Aug. 30 VITAPHONE VARIETIES (D) Length Reviewed . 882 10. .Apr. 12 . 523. ...6. .Feb. II. 16 7 .8. . .Apr. .Mar. ..10 May ii .May 24 . Feb. 8 . Aor, 24 9 19 Title Star Absent Minded Perkins-Ford Alda. Frances Songs ;.•■•, And Wife FtHott. Davis 971 At Home. Potter Series Littlefleld- Howard 1435.. At Your Service Lanuis- H all iqan- Blackwood 633.. Battery of Songs. A Mnvl Coots-Ouintelle 719.. Believe It or Not. No. I Robert L. Ripley 2 reels Benefit. The ■><* Frisco 928.. Bernle. Ben Orchestra 771 Big Money. Potter Series Littlefleld-Howard 1141 12. .May Bigger and Better Watsons 8. .Aug. Body Slam. The Lambert-Ledoux-lrving I reel July Bridal Night Arthur. Merrlam Broadway's Like That RuthFfting 865 10. .Mar. 8 Bubble Party. The Geo. Sweet 629 7 Bubbles Vltaphone Kiddies 688 8 Cave Club. The Leach. Merman-Pierlot 793 9 Celeste Aida Giovanni Martinelli 9.. June 21 Cheer Leader. The Tom Douglas 826 9 Christmas Kniqht Washburn-Eddy-Mlddleton 696 8 Collegiate Model. The Ona Munson 2 reels May 10 Congo Jazz Looney Tunes No. 2 Contrary Mary Bohhv Watson 839 9. .June 7 Cry Baby Vernon-Treen Danger Litel-Camoeau-Merriam 744 8. .May 2<> Desert Thrills FHwin n->-tlett 725 8. July 28 Devil's Parade The Sidney Toler 888 10. .June 14 Done in Oil, Potter Series Littlefleld-Howard 1539 17. .June 14 Duckino Duty Conklin-Mnrgan 493 5 Duel. The Fields-Teasdale Eternal Triangle. The Rich-Standino- Kaliz Evolution Prnnress of Motion Pictures 10. .June" 21 Fvolutinn of the Dance Lupino Lane 1071 .... 12 . . Feb. 22 Faust. Duet-lst Act Chas. Hackett 872! 1! ! 16. .Nov 20 Feminine Types Jean Barrios Fight. The Norman Brokenshire I reel May io Find the Woman Hugh O'Cnnnell 817 9 Five Minutes From the Station. .Overman-Churchill-Sidney Footnotes Page Sisters A Oscar Grogan 519 6. .Apr. 19 For Sale Gregory Ratoff 523 6. .June 14 Fore Ford- Lane Frame. The Bnvd-Mldrtloton !W4 in' ........ Getting a Raise, Potter Series. . Littlefleld-Howard : 1138 13. .May in Ginsberg of Newberg Eddie Lambert 2 reels Aug. 2 filep Quartette. The lack Buchanan 552 6. .Feb. 15 Going Places Shawft Lee 660 June 7 Grand Uproar Jim McWilliams ., 702 8. .May 31 Gym Jams Lew Mayer 635 7. .Apr. 19 'Means synchronized score. f Means sound effects. %Meatis voice (includina dialoaue and incidental songs). All-Talker. P.T. means Part-Talker. D means disc. F means sound-on- film. A.T. after title means Motion Picture News August 30, 19 3 0 Head Man. The O'Connell- Kelly 796.... 9. .Apr. 19 Heart Ereaker. The Eddie Foy, Jr 1315 15.... Heldt and His Oallfornlans J"n» 7 Her Relatives Ncely Edward ... .••-, • Holland 733 8. June 14 Holiday In Storyland. A Vitaphone Kiddles 799 9 Idle Chatter Lou Holt? 908 10. .Apr. 19 III Wind. An Hlbbard-Lorch-Graham 2 reels June 14 Japanese Bowl. The 694 8. .June 14 Jazz Rehearsal Kane-Edwards I reel May 10 Keeping Company Eddie Buzzell 1746 19. May 10 Letters Pauline Garon 800 9 Left Elope Betty & Jerry Browne 645 9.. June 14 Lobo. Dog of Dogs Lobo 590 7.. Mar. 8 Lonely Glglo Lnttl Lode' 922 9 Lost and Found Demarest-Bond (Thli act not yet released) Love Boat. The he I unuerg 754 8. . Mar. I Married Flint-Ridges-Foran Master Sweeper. The Chester fonklin 904 10.. Mar. Matinee Idle Henry Hult 685 8. .June McLallen. Jack I reel June Military Post. The Roberto Guzman 570 6. .Mar. Money, Money. Money Mason-Keeler 876 10 Naggers at Breakfast. The Mr. & Mrs. Jack Norworth 845 9. .June Nay, Nay. Nero Cameron- Watson Nile Green Brnrfori-t.rviw'nrd 740 8. .June No-Account, The Hardle-Hutchlnson 777 9 Office 8tept McNaughtjn-Thompson 874 10. .May .'. i On the Raneho Will &. Gladys Anern 600 7. .Mar. 15 Only the Qlrl Wattles- Marsh 5R0 6 Operation The -.. Fdo»- Reroen 835 9... Aug. 9 Out for Game, Potter Series.... Llttlefield- Howard 2 reels Aug. 2 Pao'iarci Giovanni Martinelli Pa Gets a Vacation, Potter Series. . Littlefield- Howard 1243 14 Paper Hnnomo jonnn> Ai ttiui I reel May 31 Paolo, Paquila & Cbiqulta 832 9 Pay Oft. I ne H. B. Waltnall 1076 12. .Mar. 8 People Versus, The Campeau-O'Malley S'H 6-. .Apr. 12 Perfect Understanding, A May-Oaks 537 6 Play Boy, The Fox-Curtis 2 reels Poor Aubrey Franklin Pangborn 2 reels May 10 Poor Fish. The Cavanaugh-Ridges-Schafer Reno or Bust Pangburn-Elliott 1150 13. .June 7 Road Knights 9. .Aug. 9 Rhythms Relsman Band 15. .Aug. 9 Ruyiil Fourflusher. The Eiiuie Buz^eil 1556 17. .June 14 Russian Rhapsody, A KuznetzofT &. Nicolina 704 8 Seymour. Ann Songs Shakespeare Was Right. She Who Gets Slaoned Tom Dugan June Slnkin' In the Bathtub Looney Tunes No. I I reel May Slick As Ever H. J. Conley 2 reels June Song Paintings Ann Seymour I reel June Song Plugger, The Joe Frisco 1390 16. .June Sound Effects Buddy Traps 653 7.. May South Sea Pearl Gaston Glass 2 reels May Stand Uo. The Walson-Cameron-Mack 685 8. .June Still Alarm. The Webb-Allen I reel June Strong and Willing .-..Trlxie rinsn>» Strong Arm. The Harrlngton-O'Nell '.'.'.'.'.'.'. Surprise Hunan i.«mmi u 1038 12 Suspicion nuns tar'-- Murne System Clements- Kn*tip Taking Ways Codee & Orth 2 reels May Talkino It Over Jack Osterman 739 8 Taxi Talks Tracy-Alexander 1346 15 Jun. Temnle Belles Green-Blackman 1346 15. June Tenement Tangle, A Ryan & Lee 756. .. 9 June 23 Skiddo Lew Fields 854... 10 June Two of a Kind Lytell-Fant I reel June Two Rounds of Love Rennie-Dlxon Varsity Show, The Olive Shea ...I" I" "I! Vengeance Richmond-Moorhead 819 9 Feb Websterian Students Ryan- Lee 801 9Anr' Wedding of Jack and Jill. Ths. . Vitaphone Kiddles '. 701.'.'.'.' 8 June Wedding Belles Howard-Newton 485 What a Lite 955 Who Pays? Murray-Oakland 912' Window Cleaners Briee-Edwards '637' Work, M ilton C ."...; VamcKraw 857*. ...I June 10. Mar. .7. Apr. 9. Apr. 28 You're troubles will end if you follow the Release Chart appear- ing weekly in Motion Picture News. All the information you need to have to arrange your shows. Concise, accurate and complete. What are Sound and Color Worth? . . . NATURALLY they are worth any- thing yon can afford to pay for them. Here is a series of special tinted films that lend charming color, and give strikingly faithful sound, at the cost of black-and-white. ? Eastman Sono- chrome Tinted Positive Films'' is the name. They supply the two prime features of the modern motion pic- ture without any penalty of price. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK J. E. Brulatour, Inc., Distributors INew York Chicago Hollywood TA cmfci^ <>J$JLK> TYVovCt^ Loot at the line up for September \ JOHN McCORMACK in SONG O' MY HEART with MAUREEN O'SULLIVAN, JOHN GARRICK, ALICE JOYCE, J. M. KERRIGAN, TOMMY CLIFFORD, FARRELL MACDONALD Directed by FRANK BORZAGE Box office sensation. Glorious voice of world's greatest tenor marvelously recorded. Three big weeks at United Artists Theatre, Chicago, in pre-release showing attest tremendous pulling power. Opened at Fox Philadelphia theatre August 29. September 7 ON YOUR BACK with RAYMOND HACKETT . Story by Rita Weiman RENE RICH, H. B. WARNER, . MARION SHILLING, ILKA CHASE Directed by GUTHRIE McCLINTIC Behind the curtains in the salon of a fashionable modiste . . . Parade of mannequins who are last word in beauty and luxurious gowns . . . Powerful drama based on way some poor but lovely girls get gorgeous dresses. September 14 Jack London's immortal story THE SEA WOLF with MILTON SILLS, JANE KEITH, RAYMOND HACKETT Directed by ALFRED SANTELL Body, will and heart of a mighty brute . . . Brilliant brain . . . On his ship a woman whom he desires. Her heart that of another. Three cornered battle of brain, wile and muscle . . . Great characterizations . . . Human nature with the veneer rubbed off. Sepfember 21 Rube Goldberg's all-laughing farce "SOUP TO NUTS" with TED HEALY, FRANCES McCOY, STANLEY SMITH, CHARLES WINNINGER and a big cast enacting the story by Rube Goldberg Directed by BENJAMIN STOLOFF Lovers of laughter have been grateful to Goldberg for years . . . One of America's great humorists, gifted with uncanny knowledge of human absurdities. Bright, witty, fast moving, fas- cinating picture Sepfember 28 In I lti% l%*iio: he ^howmai %octi% •>•> » Reg. U. S. Patent Office PUT THIS NYOUR PIPE A lot of theatres closed during the past ten months! M-Q-M made a detailed survey of these houses. VERY FEW THEATRES PLAY- ING M-G-M PICTURES FOUND IT NECESSARY TO CLOSE OR EVEN GO INTO THE RED! M-G-M Has Kept the Doors Open! si i" i ■ ton it *: It IO Published Weekly by the Motion Picture News, Inc.. 729 seventh Ave., New York. Copyright 1930. Subscription 13.00 a Year. Price /O Cent* Entered as second-class matter April 22, 1926, at the Post Office at New York, N under act of March 3, 1879. YOlUtiF Mil submit io This miniature indoor golf course is playing to capacity! it is surely a short course to long profits A Miniature INDOOR GOLF COURSE is your course to real profits. The American people have made sport a charac- teristic expression of their national life. In the last (juarter-century they have invested hundreds of millions of dollars in their pastimes. Today they are enthusiastically taking hold of Min;ature Golf. Present owners find that their Indoor Golf Courses offer an all-year, every-day, every-night, rain-or- shine business . . . with a constant supply of waiting- to-play-and-pay customers ... a business requiring small init'al outlay and minor upkeep ... no shelves to stock— no returns or credits— but an hourly, daily, weekly, monthly, all-year, cash-in-advance business. One owner writes: "We opened on June 19th and since that time our weekly average receipts hare been close to $1500. play- int. Everybody's /laying. Earnings run u\ lti$h llli ;„ $5000 .. month. What inspired me to drop you this line was that last evening we had to refund between 75 and 100 admissions between 8:30 and 11:30 as the course was packed and we had 50 people waiting in line to tee off on the first tee. Also wish to take this opportunity to thank you for the 100rc service you have rendered us since the installation of the course and I can safely tell you that the service after installation in any line today is what everybody is looking for." ^ You, too, have this opportun'ty for proved profits at a minimum cost ... be among the first to harvest the generous profits from an Indoor Golf Course. Indoor Golf is for all ages . . . both sexes . . . pleasure-giving . . . amusing . . . instructive . . . creates the competitive instinct. Make money in a business where the customers are always happy. Wire, telephone, write or call today! MINIATURE GOLF COURSES of AMERICA INCORPORATED 41 East 42nd Street New York CHICAGO 7 So. Dearborn Street BOSTON 90 Tremont Street CLEVELAND 1964 East 9th Street PHILADELPHIA Ifi08 Walnut Street / occlusive Licensees under United Stairs Letters Patent No. 1559520 far the United States, except the state oj Indiana, for Indoor Miniature dull Courses. MAIL mis COI PON TODAY IMiniat ure Golf C ourses of \meric; >. I nc. 11 East 12nd Street, New York C ity M.P.N. Gentle men: Kind v send me further d< Mai s about INDOOR GOLF COURSES , without >bligati m on my part Name Street City St ate B»oS „iuml<"~ c,,icago, dm*. t6 to »ett<"\t a* "Co< 0i,n ^ rftttMARXBB0jB imw, IMiMM its«S' Uooojs&ssr ^' « ^lonte Carl ^ Dal\y ^ orUA. . „ " say* .;, „ aa^s ^" s**l?t»d*^ S' cee« a" <^g '\ i**fi AN 9S ^©ma!S cUve ^r° >eU"P oUcy toppe* ^ day b«sl ^^°Unlk SaU La^e Onit >very ^"san^^l of .*•*-" B"cordS,l„B«>-ialiC Ha^ where The SeoxtoS . fUTUBE , More-' feature » |U %%«»' M .THE SPOtt**^ "HEADS yV «vM FA1VHEV" -tHEB.moonevnv:- rrSrorI 2 '"fiS ROGERS on l<; si rt.t» • pines* SEAT SBl^W^^^sc^r- *EAT SBM^^^^^jc-gir8' The i'""" • TNvo.iu. •'• J,;, ,,,.»,,> Making tbe PAB- J .» 2- AJN B -„misore« '* .otta sheet- rElXBRiVTEPBOSPSTeStival l0u«t-sprS Get the V^s V Paraw skyrocketing- fe^/fe^ - -* ■*- '*<■*- -* s mac Hit k..! Another Right on the Nose! The best polo team will win tomorrow — on Long Island. The best team in the picture business — FOX — is winning right along. Hitting the ball hard right on the nose. Hit after hit! Business up 40% • Over half of Fox pictures are played on per- centage. Thus increase in busi- ness means popularity with the public and increased business by exhibitors of Fox pictures. Theatres share in Fox prosperity. Picture offer picture gets extended runs. LOOK AT THE BIG ONES COMING SONG O' MY HEART September 7 THE SEA WOLF September 21 L I L I O M October 5 SCOTLAND YARD October 19 ON YOUR BACK September 14 SOUP TO NUTS September 28 UP THE RIVER October 12 RENEGADES October 26 And watch for the biggest one ever made $*flfcU&The BIG TRAIL 1 AMONG SOUVEN/^5 <\ k. f fSV^ ^ •I s~~\ G^ K\> £> ^> OF the VEAR v+\ paib Annual Schools Po pap&s NE ..2,U- COMPETITORS: i AWARD o/ Academy ofM. P. Arts & Sciences for YEAR'S GREATEST PICTURE k f>A,LY DAILY (V CUP CUP ~°*s and now look! 7 SUCCESS PICTURES IN A ROW! iteH2g»f ^ifylls r BOX°FFlCE eDted by boxoft- of 18 gashes' as ace Ptj^ KA "* *e rrve-,Me«oWdsW^cEE] HQLLV- reports over tne y SHORT, ULV~'t:xl^ Smashes ^RlST1^oSl MODERN ^ess done wood revue o ^ of d n«y y metit are considered on pictures as the entire country- ovet the standees. 3,2,2,^1^: — Success Pictures, Seven in a Row! By -zr INFORMATION of the first importance to the motion pic- ture exhibitor is invariably word of success pictures. On return- ing to our labors after watching the apples grow and contemplat- ing the progress of the vegetables in the country, our first thought was the success picture situation. WE WERE pleased but not surprised to note that Metro' Goldwyn-Mayer has stepped in with a success series that begun with '"Caught Short" which was followed by "The Divorcee" as i preliminary to "The Big House" and Norma Shearer's new triumph "Let Us Be Gay." Added to this is Joan Crawford's "Our Blush- ing Brides" and now Greta Garbo's "Romance," and on the immediate horizon is another suc- cessful entertainment with Wil- iiam Haines as the star and "Way Out West" as the vehicle. • • • '"PHERE we have them, seven in -*- a row! And we would fail }f our plain duty to the picture r industry if we did noil reel j thus prominently, thesel|picq successes for their infor 'TWO of * them* "Thx •*■ House" and "Romance,'1 saw at neighborhood houses^ New England during our holiday What might be called the "sticks audience" reaction to both these offerings, marked them as definite successes aside from and plus any Broadway triumphs. We had no doubt whatever about the mass appeal of "The Big House" but as "Romance" is a different type of picture we were interested to watch the audience as well as the picture and to observe that the high, the middle and the low re- sponded emotionally to the pic- ture. And how they responded! T3EPORTS from all the sections ■*- *- where these pictures have run corresponds to our own observa- tions and this is extra good news in this heated season. • • • A GAIN we repeat, success pic- -^*- tures help not only the com- panies who produce them but the entire industry, as they restore the public quickly to the habit of at- tendance on motion picture thea- tres. M-G-M is not only doing a service to itself but to the entire industry in presenting product of this amazing and satisfactory type fc# THERE'LL BE A LOT MORE CUPS WON IN 1930-31 BY Mt rtO GOLCWYN ANDTHEAVALANCHEOF PRAISES CONTINUES! '"ens, <"Uo 24 out of 32 /^»nHfc*ft EXTENDED RUN HITS are M-G- M-G-M pictures saving the industry. If there are any loving cups to be given, the exhibitors of America should collectively send one to M-G-M. it's a pleasure! Shou> Goods AtnatvngFme By product that m/lORF- nCV, . consciousness, I M- crashes *^* audiences, .caches,outan^fdbrings em 1 bacV f°r m°^;.aTc7S^^ LOOK tbe Ui salst levj TTTTom. /note nit »cve to rvQ Loath Some Pu -vuV shetj \vav _tai .onv-nj 3 that. >mj TV war. 7TTLL take wai com' ■omedy ^ •dy^atwa^ sirfyts »cr\onj lat surprise into double Icndan^ten^ ^ stitches -^Sout'for^ There s a betry 0f this. comedy- . . SC1V pusher^. T dayj UF Leather. cess"! arc i am •cat sfanc TtTon, ieor. its ovni From the DAILY REVIEW Aug. 26 is *\L • ' * ' i, n series S ^'attractive and * oUt ,l i ^ raSt wltn , action, PC°pk daredevil riding. ^ doors, darco actlon or ^P^ ted S *# fWUv S cd, mounted an ^ Uv PnmmVA me- Sl^O^nrW fast and mie, ,,, luitf L^ in ; i i — SSptgacn n attr: .ction. :rs- S^h^olfehun; runrg'dpVay^sstra^Pand dted^dpW ltS)mouey and show ^faction. It»Pr uct that s g customcr sa dustry as * ^^^^^ the BIG 4 I Serials! I A smashing 12 episode thriller sug- gested by the story "The Great West That Was" by William F. Cody BUFFALO BILL ,ith TIM McCOY Allene Ray Francis Ford, Don Francis, Edmund Cobb and Charles Royal. Directed by that master serial-maker, Henry MacRae THAT'S WHY THE WHOLE WORLD IS TALKING ABOUT IVE BROTHER!! The Greatest Trailer You EveifSaw! And 3 Other Biq Ones! THE SPELL OF THE CIRCUS Aaq'ic for your box-office in 10 episodes from the pen of Ian McCloslcey Heath, with FRANCIS X. BUSHMAN, JR. and ALBERTA VAUGHN Directed by Robert Hill FINGER PRINTS pecially written for the screen by that master :f mystery dramas, Arthur B. Reeve — 10 ex- citing episodes HEROES OF THE FLAMES he thriller of thrillers of all time in 12 smashing episodes UNIVERSAL ! SHOW WORLD GREETS AS PROSPERITY STRI AWN OF MIGHTY SEASON S BEHIND THE TITAN The Screen's Famous Thrillers Re-made to Revive Big Business The Great Pathe Serials that popularized motion picture entertainment and promoted steady theatre patronage AMPLIFIED by exciting dialogue — INTENSIFIED by startling sound effects — MODERNIZED in action, acting and staging — EMBELLISHED by a new Hero and Heroine for youngsters to idolize and grown-ups to applaud and follow week after week — Each serial complete in Sixteen 2- reel High Tension Sound episodes. FAST ACTION-NERVE TINGLING ADVENTURES -CLEVERLY SUSPENDED SUSPENSE TO MAIN- TAIN INTEREST AND KEEP THEM COMING The New PERILS of PAULINE The New EXPLOITS of ELAINE TheNt ew POISON PEN Sight and sound at 100% showmanship efficiency PAT HE La Maison des Nouvelles Creations (The Home of New Hits) a III TS, JAMES! T7 OH, see the well dressed man! HE'S going to finish off his costume WITH street-cleaner's boots! DID you ever stop to think that AN expensive theatre and a GOOD show are absolutely ruined by CARELESSLY selected comedy shorts! DEMAND quality comedies! DEMAND comedy stars that are known! Hal Roach makes 'em — M'Q'M releases 'em — 6 LAUREL HARDY 8 CHARLIE CHASE 8 "OUR GANG" 8 THE BOY FRIENDS VOLUME XLII NUMBER 10 NEW YORK CITY SEPTEMBER 6, 1930 Otterson Faces Showdown as Producers Ask Solution of Sound Patent Tangle Oooooh! One of the young accountants on the staff of General Talking Pictures ran breathlessly to the desk of his superior waving long rows of figures which had apparently taken him at least a month of Sundays to compile. When high moguls of the outfit grasped the full meaning of the sen- sational and staggering array of nu- merals, they were at a loss whether to kill or kiss the over-enthusiastic pen-pusher, for they revealed the fact that General's damage claims in its patent fight against Western Electric would net the Schlesinger-DeForrest combination exactly $112,000,000— that is, if Western loses its appeal of the decision made at Wilmington several weeks ago. The Schlesinger interests in Africa and Europe are reputed to be in ex- cess of $250,000,000. This, plus $112,- 000,000, would give them $362,000,000. Oh, well! MacPherson Break with DeMille Is Definite Los Angeles — Probably returning to Paramount, the company with which --lie and Cecil B. DeMille were first connected, Jeanie MacPherson definitely split with the latter's unit. Although salary differences are given as cause for the breach, Miss Mac- Pherson and "C. B." have been reported at odds over a period of weeks. Sol Lesser Taking Over Many Considine Duties Hollywood — Joseph M. Schenck is trans- ferring to Sol Lesser many of the duties formerly handled by John W. Considine, Jr. This is the only new development in the report that Lesser is succeeding Con- sidine. M-G-M-Gloria Swanson Dickering on Contract Hollywood — If financial arrangements can be agreed upon, Gloria Swanson probably will sign with M-G-M. Negotiations still are in progress. Producers Worried by Question Of Facing Financial Liabilities Call for a showdown on the matter of [latent rights and the question of liability in case of possible infringement will be made by important production heads upon John E. Otterson, president of Electrical Research Products. A delegation of studio chiefs now is en route to New York from the Coast, accompanied by Edwin Loeb, promi- nent film attorney. The studio chiefs are disturbed over first blood in the form of the recent decision won by General Talking Pictures in the Federal Court at Wilmington. This decision up- held the alleged basic Ries patent used for sound on film recording and reproduction. Appeal now is being prepared by "Erpi." Producer representatives who are coming East to ascertain just how licensees stand are Jesse L. Lasky, Louis B. Mayer, Jack Cohn and a representative of Carl Laemmle. The conferences will seek to determine just how the licensees stand, in view of the decision. Also, the producing representa- tives want to know where liability will fall in case of patent suits, if the position of ( leneral Talking Pictures is sustained. {Continued on page 22) Prices Lowered ; Salesmen Sweat St. Louis — Terrific selling competition is reported by salesmen in this territory as a result of existing business conditions. One exchangeman told Motion Picture News that with some product- which tops last year's he is having real difficulty get- ting into a lot of situations, because some companies are glad to take less money than they got for their last year's line-up. This demand for top dough is putting salesmen on the spot with exchange mana- gers and home offices which continue the bigger and better rentals idea of other Scanning Pacts Attorneys for a number of licensees of Electrical Research Products have been studying their contracts with the electric firm, with a view, it is said, to determine their exact rights under the agreement. Some of them, it is reported, are of the opinion that several loopholes exist which would permit cancellation if the licensee so desired. During the 5-5-5 conferences there was dissatisfaction expressed over the rigid terms of the agreements, par- ticularly the clause covering music royalties. This clause dictates that the music be played only in theatres licensed by the American Society of Authors, Composers and Publishers, a stipulation which exhibitors bitterly resent. Ritzy Undress' g Room OK For Ritzers, Not for Will Hollywood — Will Rogers' sumptuous bun- galow dressing room is fast cluttering its ornate corners with cobwebs. Built when Will went to work with Fox, the "chewing gum cowboy" gave it the once-over and declared: "Nerts ! Rent it to half dozen supervisors and story executives and leave the chandelier for me. It looks like a good shirt rack." The comedian usually appears at the studio in overalls or an old torn and be- draggled black suit with white stripes. He wore a tie once on the lot — hurriedly bor- rowed when called to attend a story con- ference. Hersholt Not Velly Chinke So Out of "East Is West" Hollywood — Because rushes showed that Jean Hersholt did not look like a China- man, although his acting was okay, Ed- ward G. Robinson has replaced him in "bast is West." Robinson was rushed here by airplane, the script being rushed to him by plane while en route. New sequences are to be added. Robinson has been guar- anteed $5,000 weekly, with two weeks at that figure seen as certain. Miniature Golf vs. the Box Office Turn to Page 25, this issue, for the first and most comprehensive survey on the subject of Tom Thumbs ever published. Vol. XLII NEW YORK CITY, SEPTEMBER 6, 1930 No. 10 NEEDED: MORE GLUE ON EXECUTIVES' CHAIRS 4DOLPH ZUKOR is talking: r\ "In my opinion, one of the chief causes of the business depression we have been ex- periencing" for the last few months lay in the atti- tude of business men toward their tasks. Caught up in the greatest period of prosperity the world has ever experienced, they felt that this country and their businesses had reached the ultimate in development, and, lulled into a false security, they allowed their attention and energy to be dissipated into channels outside their business. "The present situation will be cured when busi- ness men realize that they must study their prob- lems with an eye to the future as well as the pres- ent, and then apply themselves with all their energy and thought to the working out of their policies. Hard work — and by hard work I mean tending strictly to our own business with fore- sight and energy — will bring us out of our present difficulties. If we all buckle down to our jobs, prosperity will be back again before we realize it." Wisdom's Pearly Words SELECTED by former Ambassador James W. Gerard as one of the sixty-four men who "rule the United States," the head of Paramount expresses these ideas in response to a New York Times inquiry of how the leaders would set about overcoming the current trade depression. Directing his observations toward industry at large, Zukor, nevertheless, hits with deadly accu- racy some of the cancerous conditions which have projected this business into its recent chaos. "Channels Outside Their Business" ZUKOR talks about false security and the dis- sipation of attention and energy into outside channels. There he stops. In language more comprehensible to the trade, that might mean several things — all of them cor- rect. For instance, the religious zeal with which the stock market was followed while the routine of business was overlooked; the outrageous neglect on the part of many men in posts who squandered their corporation's time in brokerage houses while matters of moment were left idling on their desks. IN his judiciously phrased language, Zukor urges business men to study their problems with an eye to the future as well as to the present. In the light of what has happened in this business, his thought again emphasizes the costly carelessness of over-expansion, the danger of turning Napoleonic, the deadliness of autocracy — all business crimes of which certain factors in this industry are guilty. This forum subscribes to Zukor's views because they are steeped in good sense. It is an easy mat- ter to read between the lines and to fathom what must have been running through his mind. Re- gretfully he picked his words carefully; this writ- er prefers to be more blunt. A Fallacy Exploded JUST what is the lowdown on miniature golf? Everybody has been guessing, but today Motion Picture News supplies the answer. An exhaustive nation-wide survey, bulwarked by facts and figures, demonstrates conclusively that the drawing power of sand lot golf varies in proportion to the drawing power of the product offered the public. Exhibitors everywhere agree. When pictures are good, theatre business is good and the reverse, naturally, prevails. No other weighty argument enters into the discussion. Good Films Have No Rivals IN some sections the golf fad has been raising havoc with theatre business. But the novelty is fast disappearing and with it, the theatre owner's worry. The responsibility of the producer in this case, as in any others of like calibre that may arise from time to time, is to make and deliver to the public attractions that will hold up at the till. The re- sponsibility of the exhibitor is to maintain his theatre's standing by rigorously meeting the pub- lic's requirements. Proper showmanship, backed to the hilt by worthwhile attractions, will win every shot. The decline of the golf craze in favor of pictures that click is the proof. K A N N September 6 , 1930 M o t i o ii P i c t u r e N e w s 19 Big Circuits Heeding Clamor of Public For Flesh Shows Due to Film Weakness High Hat Hollywood — Lily Damita, who ar- rived in Hollywood from New York to play the feminine lead in "Fighting Caravans" opposite Gary Cooper, cer- tainly knows how to give the males the high hat, according to one who was aboard the same train. While seated on the observation car of the limited when it was stopping for water, one of the passengers, an elderly man, unaware of the identity of the fair lady beside him, asked Miss Damita if she was enjoying the trip. Lily turned her head, gave the old fellow a cold stare and said, "Why?" The old man stammered a bit and then withdrew to his car, utterly squelched. Miss Damita, by the way, was greeted at the station by two publicity men and a boy friend. Perhaps she was keeping her arrival a secret. Even her long knickers worn under a sport skirt failed to attract much attention from the natives who were down to see the trains come in. Publix, RKO, Warners and Fox Return to Stage Offerings With a Vengeance "News Crashers" Under Fox Ban; Dignity to Rule Director of publicity is out as a title, so far as Fox Theatres is concerned, with di- rector of advertising or advertising man- ager to be used instead. The circuit feels that there is a big psychological difference between the designation of press agent and that of advertising man. "The old time press agent who boasted of how much free space he grabbed, who recounted his adventures running around with newspapermen and who loved to tell how he slipped over this or that stunt has no place in an up-to-date motion picture cir- cuit," it is pointed out. Accordingly, all men who are engaged for so-called publicity jobs first must quali- fy as advertising men. The belief is that it "requires more intelligence and more un- derstanding of our business to use expensive space properly than to 'steal' news col- umns." The effect of the former outweighs that of the latter ten-fold, it is claimed. Placing of copy in news columns is valu- able, but is secondary to the advertising, lobbies, heralds and programs, the circuit feels. '■The advertising man is one who has something to give and the publicity man is one who always has to beg." it is asserted by the company. Flesh shows are coming back with a vengeance, with strong public demand for stage shows reported in practically all sec- tions of the United States and Canada. With one exception, Loew's, the use of stage attractions is being extended by all chains. Loew's has but 13^2 weeks of vaudeville and about a half dozen weeks of presentation time, due to the dropping of the stage show policy in a number of houses. All of the others are adding steadily to their stage show bookings. Publix, which dropped stage units in a number of houses, has replaced them in most instances, and is resuming stage shows over the Famous Players Canadian chain, where managers are reported as virtually begging for stage attractions. RKO Has 84 Straight Weeks Radio-Keith-Orpheum's business is boom- ing in combination houses. The firm is booking 84 consecutive weeks from Coast to Coast, its longest route. Fanchon & Marco, with 52 weeks of Coast to Coast time, is continuing to add new links to its presentation route. The use of F. & M. acts is credited with helping to hold up business over the Fox West Coast circuit, which goes in for F. & M. shows in a big way. Warners recently were reported planning a presentation route. The swing back to flesh shows is attributed to weakness of the general run of talkies, the novelty of which has worn off. Out- standing attractions can get the crowds, but the average film is not strong enough to hold up, showmen say. The combination of pictures and stage shows seems to be what the public demands, it is stated. Its combination policy is placing RKO in a strategic good spot, for its theatres are picking up on intake, while others have been yelling. The Palace, New York, is the only house where vaudeville is presented ex- clusively. Demand for "Phantom" Is Chaney Death Aftermath Strong demand of exhibitors for "The Phantom of the Opera" is reported by a number of Universal exchanges as an after- math of the death of Lon Chaney. The picture was reissued with sound effects last year. M-G-M has not noted any particular reaction on the Chaney pictures. So far as any reissuing ctf Chaney pictures is concerned, the company will be entirely guided by exhibitor wishes in the matter. Giannini Goes West Dr. A. H. Giannini of the Bank of America left for San Francisco Thursday. His step-father died while Giannini was America-hound from Europe last week. Mago to Europe Archie Mayo, Warner director, ends his vacation stay in New York on Saturday, when he sails on the Bremen for a two months' sojourn in Europe. -priss nytaui w pp tow -nsD 1* roan d^j ti/nyj d^ii dv -J1S8K> CD "DOiDBJ yrn"K„ jys'^j jjn: px dv .mxiv^xn px DDXDy:i m 8iniB>n„ n na i^d'd h tx ,tnyr iv .DVjyuxa jynyj iyj"T "dd^q iyiiB> iv lyiiyj cj d^xii dv nyax -iv ,-i$Dpym oyi ,]vi^i ^yrpD ixa iyn pa snsj'D wwdvi x lycnj px ,-iyutny ivvi nya^yii pa ,yDya ■asns pk "nyp$B„ nyc^Tx lyvjx; -j-'x nyn px "nypxo,, avi px .dvd px dv tx -tynyny^N oay^ mtx o^xn "iy^yn ,]vvw dv\ nxa nyiity -inyr iv ,yji-p3 -)v~\ *nx inyryj cj dv dxh -ya o^xii dv -P'Dy^x px .tnyucnxa n nxa lyojnyj px nyji^p ?ya \v^ Dajipiv nyn -ixa px dd^b synits'n :pix nin^a yijynyistr yt^TX njia px in pa LtfyD'nDyjas lyt^xii ,vt pa DDTnyjso px d^hjd h jyvjxj lyDyj px -lyuxyo jyt^Tx tyto^x dv~i fyB»TN WWDV2 DV1 ^3E'"3 X nxa isp^a ^80 -nxivc Dn^D pa nyDxyu •tyacdx vhv yiyiJN px Chevalier Slings American Slang Like a Native Paris — Maurice Chevalier gave the mem- bers of the American Club here a real kick at a luncheon when he disclosed in his speech that he had acquired considerable knowledge of American slang. Asserting that "I would be happiest just to be known as America's biggest French pal," he added : "To me the most wonderful thing about America is the generous, tolerant reception every foreigner gets. If he has got the stuff, he is welcomed with open arms, al- though before I sang my first song to them I was terribly afraid they might ask after hearing me why that French guy was brought all the way across the Atlantic. I was worried about my accent, also, but after I heard my countryman, Maxine Mongendre, Consul General, getting away with his ter- rible accent in New York, all my confidence came back and everything was okay." Leo Still "Vacationing"; Paid Weekly, but No Work Joe Leo, former head of Fox Metropolitan Playhouses, is still "on vacation." ' His three months' leave of absence, determined upon when Harry C. Arthur was ap- pointed his successor, has now gone into four months with no decision apparently in sight by the Fox theatre department as to Leo's ultimate disposal. 20 Motion Picture News September 6 , 19 3 0 The Insiders' Outlook OUTWARDLY the excitement seems to have died. Inwardly, much is going on anent the Warners. For instance, some banking circles that have their own methods of obtaining information wonder into what controlling han 1» the company is drifting. There are some who see in Dick Hoyt's advent to the directorate the inception of a move which will eventually end with the company snuggling comfortably in the hands of John J. Raskob and the Du Ponts, with Harry, Abe and Jack still lilling the management shoes. About this latter point, however, there seems to be some doubt — in banking channels. However, dopesters do agree that greater financial stability will prevail in the Warner household with Messrs. I lovt and Sachs — the Sachs of Goldman, Sachs & Company — at the reins. After all, when you realize that in the last twelve months or so the Warners have taken on about $85,000,000 in theatres, plus expenditures of millions additional in music and other deals, a rigorous bal- ance of commitments and earning power is something to watch. And, while the facts may have no con- nection, tuck this away in a corner of your mind for possible future reference: Hoyt and Sid Kent are very good friends. Hoyt and Harold Franklin know each other very well. Matter of fact, it was the banker who had considerable to do with Franklin's change of address from New York to Hollywood. That's all of that. For What It's Worth The Fox crowd will tell you there isn't a chance in the world and not to be a sap that way. Yet the story that persists is this: That Harley Clarke has offered to turn back the Fox enterprises to Bill Fox for $5,000,000 less than he paid for it. That means $13,000,000. On that basis, it sounds like a huge bargain, remembering as you should stu- dio property, theatres, good-will and other factors in a long list of assets. What the boys who listen to the yarn have overlooked, however, is that any deal such as that naturally wouldn't pro- vide clearance of the obligations amassed by the former regime. Anyway, it is said Fox wasn't interested. And so that, presumably, is the end of that. The second of two tales concerning the Fox establishment concerns a change in name. When Clarke assumed control, the story that such was the plan was bruited about freely and as often denied. It is understood that, under the arrangement made between Clarke and Fox, there can be no change for the five years that Fox Questions, No Answers ONE of The Insiders, who stopped long enough the other day to match notes with a confrere, asked these questions, supplied no answers, and stepped merrily on his way: Did you know that one of the big- gest executives in the industry was discovered on his company's books as an interior decorator, drawing a salary of $75,000 a year; that the bankers unearthed the awful truth and told this headliner to lay off, or else? That the partners in a company whose name you know well have turned options on their control stock over to a broker and that said broker may see fit to exercise his option shortly? That several interesting meetings regarding the future of the picture business have been held in Washing- ton of late and that much of great significance may come therefrom? Unless a certain theatre operator whose houses are losing plenty each week switches his allegiance in inks from red to black by the end of the year, he's slated for the scrap heap? That the production ch'eftain of a major studio will have his mantle of power trimmed unless he smacks across a few winners between now and next spring? That the president of a w.k. and im- portant outfit, has lost favor with the bankers who as recently as three months ago thought him the last word, and that a successor is all ready and quietly grooming himself to step in? Is it true that Sam Katz and his well known former dancer - wife have reached the parting of the ways? receives his $10,000 weekly. That is, un- less Fox is willing to subscribe to such a suggestion. Whether he has been approached can- not be determined. Whether he would agree is another unfathomable factor. The one point that seemingly indicates he might revolves around the assump- tion that if Fox Film becomes something else, Fox personally then could resume operations under his own name. Either way, the trade-mark bids fair to continue as part of the contemporary history of the industry. Why It Happened Building for what he thought the fu- ture would hold in store, Sam Katz some time ago gave the word to develop Pub- lix's manpower. Additions were made, largely in wholesale manner. The circuit continued its policy of ex- pansion and probably would have trav- eled right along if the financial storm signals had steered clear of the horizon. But they didn't. Money was hard to get and box-offices were sick. So from the high note of optimism which Katz had struck and with nary a warning to his right and left hand bowers, the Publix generalissi- mo descended to the low overtones of pessimism. Retrenchment was deter- mined upon and out went the word to slash. The fellows who discovered what throat-slashing feels like were the chaps who had been taken on originally as the fighting nucleus for the days to come. Costly piece of business to build up the manpower equation, but more costly to keep them on. Therefore, the slash in personnel as well as in other departments to the tune of roughly $1,000,000 a year. Shaking Them Out One of the major studios in Holly- wood has sixteen folks on its contract list whose options expire before the end of October and will not be renewed. That is, all but one. This is a typical instance of the econ- omy fever which has hit the Coast colony midships. When talkers came in, even the sky wasn't the limit. Writers, players and what nots were signed in droves. Now the trimming shears have been sharpened and the cloth is being cut down to fit the body. Studios that formerly took a gambler's chance with a player in the hope that one picture might send him or her over are a bit more reluctant today about signing term contracts. Players with established reputations are the only ones whose pacts are being snapped up. The others are out job hunting. The entire move is a direct reflection of the terrifically bad summer through which the business has just passed. While clerks and menials have been fired in New York, the waste spot of the in- dustry has been continuing untrammeled. Now, however, the slashings are reach- ing into Hollywood. That's where most of them belong. THE INSIDERS Published weekly by Motion Picture News, Inc. Founded in September, 1913. Publication, Editorial and General Offices: 729 Seventh Avenue, New York City William A. Johnson, President and Publisher; E. J. Hudson, Vice-President; Maurice Kann, Editor; Charles F. Hyncs, Managing Editor; James P. Cunningham News Editor- Raymond E. Gallagher, Advertising Manager; Los Angeles Office; Hotel Roosevelt, Hollywood: William Crouch, Western Representative. Chicago Office- 910 So Michigan Avenue. Harry E. Holquist, Central West Representative. Subscription Prices: $3.00 per vcar in United States, Mexico and all U. S. Possessions Canada $5.00. Foreign, $10.00. Copyright 1930, by Motion Picture News, Inc., United States and Great Britain. Title registered in United States Patent Office and forcion Entered as second class matter at the Post Office, New Y ork, April 22, 1916, under Act of March 3, 1879. September 6 , 19 3 0 M o t i o n P i c t ii r e N e w s 21 Warner Control Held in Balance but Brothers to Continue to Run Affairs Em I Letting! It's hard to believe, mates, but the following appeared in one of the better known weekly mags: "Do you know a million aching hearts, a nvllion lonely girls and a million Cinderellas are dreaming of me." — John Gilbert. Smith Quits Fox, Joins Trans Lux, to Keep Busy An ambassador without portofolio situa- tion for an individual anxious to keep busy i^ reported to be the inside reason for Courtland Smith's resignation as vice- president of the Fox companies to assume the presidency of the Trans Lux Daylight Screen Corporation. Smith, then general manager of Fox Movie- tone News, probably opposed William Fox more bitterly than any other man involved in the Fox fracas and is credited with having been largely instru- mental in bringing Harley L. Clarke into the picture. As a re- ward for his services, he was made a vice-president, but Truman Talley was assigned operation of Fox Movietone News, organization of which Smith had built up. Operating from the Hotel Elysee in New York as a base, Smith carried on the post of vice-president with duties understood to have been light. His desire to continue activity is said to have been his reason for resigning from Fox in favor of the Trans Lux post. His new company has developed a rear projection system for theatres. Further development of the project is declared to be Smith's immediate objective. Courtland Smith U. A, Finishes Feature in Wide Film; All Very Quiet Hollywood — United Artists is under the wire with a picture shot in 75 millimeters. "The Bat Whispers," produced by Roland West for Art Cinema, is reported to be the film, although at U. A. stony silence greets inquiries regarding the process. As a matter of fact, nobody will admit that the picture has been made that way, but the inside has it that the shooting was done secretly at night. Lillian Gish Would Play Opposite Negro on Stage Lillian Gish would be glad to play onpo- site Paul Robeson, colored actor, in "Othel- lo." but Jed Harris, the producer, hasn't spoken to her about it, she said upon her return to New York from Europe. She has deserted films for the stage, she says. Raskob Now Has 150,000 Shares and Still Buying, Report Whether there is to be change in the con- trol of Warners is a subject of speculation in film and banking circles. Writh the com- pany apparently eased of financial worries, reports of inside manipulation continue to be heard. John J. Raskob, one of the principal shareholders, is said to have garnered 150,- 000 shares and he and his associates are continuing to buy. This gives rise to re- port that Hayden, Stone and Goldman- Sachs may be acting for some one else in their financial activity in the company, probably for Raskob and the DuPonts. Under the plan, it is said, Richard O. Hoyt of Hayden, Stone, or John Dillon, representing him, and Walter Sachs of Goldman, Sachs and Company are to handle financing, the three Warner brothers con- tinuing to operate. They are said to have a three-year management contract with the company, terms of which aggregate $5(10,(1(10 yearly in salary. Musical Films Hurt The sudden drop in earnings is partly attributed to several expensively-made mu- sical color films, which failed to bring the expected returns due to the public's swing against entertainment of this kind. Another factor was the rapid expansion and the de- cline of receipts at company theatres due to seasonal causes. Most of the films for the coming year are completed and paid for, so the company's outlook is favorable for higher earnings next year. The firm now has about 700 theatres under its control. Rogers Renews Hollywood — Charles Rogers, one time known as ''Buddy," has signed a new con- tract with Paramount. Ein reizvoller Film. "Melodic des Herzens" zeich- net sich vor allem durch sehr gute schauspielerische Leistun- gen und iiberaus praehtige Szenerien aus. Der Glanzpunkt des Films liegt tatsachlich in seinen szenischen Wirkungen, und die vielfach besungene "Sehone blaue Donau" bietet sich dem Beschauer in all ihrcr Herrlichkeit und Pracht dar. Lebenswahre Sehilderungen iiber das Tun und Treiben des unga- risehen Bauers werden gegeben, und die damit verbundene lei- denschaftliche Musik — mag sie auch etwas ungewohnt fur das amerikanische Ohr klingen — ist authentisch und originell. Bcsonders gut ist auch die "Puszta" veranschaulicht. und den Hauptdarstellcr Willi Fritsch kann man getrost mit John Gilbert vergleichen. Was He Mad! "Bill" Fox, exasperated because he couldn't get his ball in the eighth hole of his new tabloid golf course back of the Roxy, is said to have investi- gated and found it occupied by a Singer m'dget who was resting after a weary trek to booking agents. Chatterton, Para. Female Ace, Signs New Contract Confounding all other producers and keeping in the ranks its foremost woman star, Paramount this week signed Ruth Chatterton to a new long-term contract. The Chatterton rise is regarded by film observers as one of the most phenomenal in the history of the business. With a long stage ca- reer behind her. Miss Chatterton entered pic- tures several seasons ago as the lead opposite l-jnil Jannings in "Sins of the Father." With talk* is. stage training asserted its value and the player, picture by picture, demonstrated via theatre grosses that she was rapidly reach- ing the peak in box- office cards. Today, Paramount places her at the head of its list of female attractions. Ruth Chatterton Schnitzer Sells Idea Of Loaning Fairbanks Hollywood — After considerable bickering Douglas Fairbanks, Jr., has been loaned by First National to RKO for one of the leads in "Beau Ideal" which Herbert Brenon will direct. West Coast officials of both studios were unable to reach a financial arrangement .on the deal and had given it up when Joseph Schnitzer, president of RKO Radio Pictures got hold of Jack Warner while the latter was in New York, and closed the deal. Ralph Forbes will have the romantic lead in the talker and Leni Stengel, the feminine lead. Iowa Exhibitors Put Up Dough for New Body Des Moines — Allied Theatres of Iowa now has $3,300 in the treasury with a mem- bership of 53, reports Clifford Niles, mem- ber of the board of directors and one of the important figures in the exhibitors' or- ganization. Niles, who is one of the political leaders of the state, feels that the new or- ganization has leadership that will mean real action from this group in Tom Arthur, president, and L. P. Martin, secretary and treasurer. 22 Motion Picture News S e p t e m o e r 6 , 19 3 0 Cruze Pictures For Sono Art to Go to Tiffany? Bollywood— Release of the James Cruze productions now handled by Sono Art- World Wide, through Tiffany being pro- posed as an aftermath of the deal which will give Tiffany distribution of the 1930-31 Cruze product. The matter is understood to have been broached to Tiffany in New York, but it is doubtful if the latter will go for the proposal. The Cruze pictures have been booked into a number of situations and it is felt that a mixup would ensue if the proposed distribu- tion arrangement on the current Cruze out- put were put through. Sono Art is said to release the Cruze pictures on a percentage arrangement. New Zealand Exhibitors May Effect Tax Switch Cutting off product as a result of the re- fusal of American distributors to individu- ally sell New Zealand exhibitors is looked upon in some New York quarters as the "straw that will break the camel's back" and bring about reduction of the exorbitant tax imposts levied by that government against American pictures. One New Zealand law, recently passed, exacts a 25 per cent tax on gross receipts, allowing deductions for import duties and operating expenses. A second levies a \2x/2 per cent income tax on the gross. American distributors figure that, with reductions, the statutes will seperate them from 25 per cent of their gross income in that country. The consensus of opinion is that operations are impossible under that set-up. Therefore, no new contracts will be signed. When the demand for new product is not met by the supply, the forecast is that New Zealand exhibitors will bring pressure to bear and insist that the present laws be remedied or removed. The move is anti-American and is an- other indication of the antipathies which ex- ist against the American film industry in many nations of the world. French Talkers Started In Studios Near Paris Paris — Rebuilt and equipped with RCA Photophone recording facilities, the Pathe Cinema Studios at Joinille-le-Pont have be- gun production of French talkers. There are six separate studios of varying sizes. the largest of which is about 80 feet long bv 50 feet wide. Mussolini Fines Exhibitor $65,000 for Ducking Tax Rome — When Mussolini says theatre owners must pay their entertainment ' s regularly, he apparently means "no as i idenced by a fine of $65,000 levii ist a Genoa exhibitor for evading payment Faces Quiz J. E. Otterson, president of Electrical Research Products, who is to be ques- tioned by producer licensees as to their status on recording and liability, due to the Ries patent decision. Otterson Faces Quiz as Producers Seek Showdown (Continued from page 17.) M. A. Schlesinger, head of General, has intimated that he will file suits for injunc- tion, accounting and triple damages in event he is victorious in the case, the first round of which he already has won. Ex- hibitors would face similar suits, he has indicated. Under terms of its contracts with ex- hibitors, "Erpi" agrees to protect them against suits up to the amount the theatre owner pays for his reproducing equipment. In the case of distributors, the contract is construed to similarly protect them. Motion Picture News learns that pro- ducers will insist upon clarification of the situation. In view of the price the industry has paid in its change from silent to sound pictures, the attitude, confidentially held in inner council chambers is that W. E. licensees must have the lowdown for their financial safetv. "It cost this business $400,000,000 to $500,000,000 to make the changeover." one familiar with the inside move declared Thursday. "The figures themselves explain why Western Electric licensed companies want to know exactly where they get off." Vivian Thrilled By Kid Brother's K. O. of Rex Lease Paramount Secretly Busy Developing Color Process Paramount officials are doing no talking, but it is understood the company has de- veloped a color process for its exclusive use. Experiments are reported to have been under way for some time with advertising reels selected as the testing ground before the color is applied to regulation entertain- ment product. Chicago — "Hal said he would get him. I'm so happy 1 could cry." Thus spoke Vivian Duncan when ap- prised of the retributive success of a venge- ful brother in smacking Rex Lease, smacker of Vivian, when the two gents met in a Hollywood restaurant recently. Vivian and Rosetta, appearing at the Chicago theatre here, showed unrestrained elation at the news that the Duncan optic had been avenged. "Oh, honey, I'm so glad," called Vivian to Rosetta. "Sweetheart, it's the best news we've had in ages," responded Rosetta. "That guy wouldn't dare smack a fellow," said Vivian. "Why, he didn't even dare smack little Hal." Hal Duncan is only five feet, four. Lease is a grown-up movie cowboy. "Dear, dear Hal," pronounced Rosetta. "I'm so happy I could cry," Vivian said again. "Let's see the story in the paper. Isn't it wonderful. 'Friend had to pick up the fallen actor — planted a blow right on Lease's eye.' "You know, the attack was lots worse than the papers reported it," Vivian chirped. "I drove Johnny Farrow and his friend Lease, whom I had never seen before, home from a dinner at Charles Farrell's. It was early in the evening and there wasn't any party at all. "Letting the two out at Farrow's home, Lease stole the keys. 1 protested, but he said I would have to come in and talk if I wanted them back. "What could I do? When we were in- side the house Farrow disappeared. Lease shouted: 'Why wouldn't you talk to me when I called your home?' I'd never heard of him before. I was scared — started to run. "He threw me to the floor, blacked my eye, refractured my broken knee cap, kick- ed me and tried to attack me. I was almost unconscious before I left. "Four other movie stars have been beaten by Lease in the past few months, including Viola Dana," said Vivian. "But it's all right now. Gee, I'm happy. Mary," she called to her maid, "bring me another cup of coffee and run out and buy ten of those papers. If a fellow gets fresh with me again, I'll read that story to him." "Dear, dear Hal." amen-ed Rosetta. Wynn Gets "Simple Simon" Ed Wynn, who has been appearing in pictures for Paramount, has acquired road and talking picture rights to "Simple Si- mon." Kutinsky May Again Turn Exhibitor; Out of Fox Morris Kutinsky, one of the operating executives of Fox Theatres (Eastern) un- til a few days ago, is considering a re- entry into exhibition in the Greater New- York zone. lie has already looked over several sites with an idea of building. Before joining Fox. Kutinsky operated the New" Jersey Theatrical Enterprises, a chain of 12 houses in and around Jersey City. These were bought by Fox and con- stituted one of the keystones of Fox Metro- politan. Economy is reported the reason why Kutinskv is out. S epte m her 6 , 19 3 0 M o t i o n Picture N e w s 23 Conspiracy Consent Decree Hailed As Victory for Unaffiliated Exhibitors He Was Fired AI Jolson tells the story of the pro- ducer who asked for opinions on a picture after a coast preview. "Stupendous," said one assistant. "Colossal," exclaimed a second. "What do you think of it?" inquired the producer of the author. A reckless look on the man's face. "I only think it's great," he replied de- fiantly. Paramount Makes Specials in West In Studio Shift Paramount's new studio shift, which transfers Ernst Lubitsch to the New York studio as supervising director and Hector Turnbull as associate producer in charge of the Clara Bow, Ruth Chatterton and Claudette Colbert films to the East, will give the Coast studio more leeway in the making of specials. Society dramas and others of similar type will be made at the New York plant, under the plan. The eastern plant now is operating at practical capacity, so there will not be any material increase in production there, the new arrangement be- ing made to permit concentration on particular types of pic- tures. Jesse L. Lasky arrived in New York from the Coast Thursday and during his stay will launch the new plan at the east- ern plant, where James R. Cowan continues as chief executive. Jesse Lasky British Studio To Paramount in Multi-Lingual Plan London— Paying $1,500,000 over a ten- year period, Paramount acquires the British & Dominion Films studio at Elstree as part of its plan to produce multi-lingual versions in Europe. Negotiations for lease of the plant are understood to have been launched last spring when Jesse Lasky visited Lon- don. Its consummation marks the com- pany's entrance into production abroad. Early estimates place at $16,000,000 total budget in the ten-year production program. Lou Bards Sees in It the "Magna Charta" of the Film Business Los Angeles — "I believe it will be the Magna Charta of the film business and a powerful weapon," was the comment of Lou Bards, president of the M. P. T. O. A. of southern California, on the consent decree handed down by Federal Judge Cosgrove last week in the conspiracy triaj. The suit brought by the government against Fox West Coast Theatres, Inc., and ten distributors is a decided victory for the unaffiliated exhibitor, in the opinion of Bards. The decision acts as a permanent injunction against the defendants and for a violation of the decree they can be brought into custody on short notice for contempt of court. While the exhibitors' association had nothing to do with the settlement, other than appearing as witnesses, the decision is of great importance to all unaffiliated ex- hibitors because it does away with any monopoly in the obtaining of films by large theatre circuits and in cases where selec- tive contracts are made with the distributors caution will have to be exercised to prevent violation of the decree, Bards feels. Bards also stated that if the case had gone to trial and the defendants had lost the decision it would have resulted only in an appeal to the Supreme Court and many more months would have gone by before the case was decided. If the plaintiffs had been victorious a fine against the defendants would have been the result and the prac- tices of the defendants would undoubtedly have continued, he asserted. As it stands now no large circuit can book up the better pictures and keep the independent exhibitor from getting them until they have played in all of the circuits' smaller houses, he feels. The decree now gives the independent the right to book second and third runs at the same time the circuit does, he says. This decision will have a great moral effect upon the film business in the belief of Bards and he thinks that unaffiliated ex- hibitors now have an equal chance. Un deluge de mots! Trop de mots et un jeu insuffisant rendent le premier film parlant fran- cais de Monsieur Adolphe Menjou, "L'enigmatique Monsieur Parkes," as- sez insipide. La trame, un melodrame dont un bandit constitue le theme, aurait pu etre rendue emouvante si Ton s'etait occupe de la direction autant que du dialogue. Menjou ne nous en ravit cependant pas moins, et Claudette Colbert lui apporte un appui tres bon, mais sans passion. Les autres personnages sont bons, mais ne semblent pas bien adap- tes a Taction. La m;se en scene est attrayante et les voix excellentes. Si les Francais ne sont pas influen- ces par le manque de force de cette histoire. ils aimeront ce film parlant. Maybe There's a Reason Hollywood — Is it just a trick of fate, or has someone consciously seen to it that practically all of the sand- wiches and salads served at the M-G-M studio lunch counter bearing the names of actors contain either cheese or ham? The newest concoction menued is "baked ham roll a la Tibbett." Allied to Set Big Push at Wis. Unit Sessions Tuesday Abram F. Myers Milwaukee- — -Allied States Association set forces in motion for the "big push" into territories where it has no representation at the annual meeting of the Wisconsin exhibitor unit to be held at Big Cedar Lake near here Sept. 9 and 10. The gathering, the first convention in months attended by the Allied leaders, is to thresh out the issue of protection and analyze the proposed standard form of agreement drafted by the 5-5-5 conferences. Abram F. Myers, president of Allied, will be on hand for the sessions, and is to tell the gathering that practical accord has been reacbed on all major issues of the contract, and that only the arbitration rules remain to be threshed out. There are a few other details of wording to be settled between Myers and Gabriel L. Hess of the Hays office. After that, the agree- ment goes to the 5-5-5 members and then to the various exhibitor units. Allied is fortified for its extension plans by virtue of the cash settle- ment made with Tiffany in lieu of production of a picture for Allied by that company, in addi- tion to the fact that dues are being paid regularly. Gabriel L. Hess "Hell's Angels" Gets Big Boston Premiere Boston — This staid city gave "Hell's An- gels" an enthusiastic reception, 2,000 per- sons being turned away at the premiere at $2 top. The advance sales indicate that il will have a long run. 24 Motion Picture News September 6 , 1930 Distributors Reselling Small Houses Under Franchise Agreement On Product Meow, Meow Mrs. Van De Smythe — We had a lovely time last night. We had a box at the theatre. Mrs. Jones — Yes? Chocolates, weren't they? We saw you away back in the top gallery eating something! $5,000,000 for Gaumont Budget, Tiffany Tied In London — Sixty sound fixtures are an- nounced for 1930-31 by Gaumont British Pictures Corp., on a $5,000,000 produc- tion budget for the new group. A portion of the new group, it is un- derstood, will be made here in conjunc- tion with Tiffany, which will use the product made under this joint plan as quota material, later taking it to the States for distribution there. Earlier reports in the trade here had Gaumont concentrating on theatre ex- pansion, with all production left to its subsidiary, Gainsborough. This, how- ever, was denied when new plans were announced by Gaumont. Gaumont Plans Boom Production in Britain London — Added impetus was given to production in Great Britain when an- nouncement was made by Gaumont that 60 talkers will be produced by that com- pany next season. The new figure brings to 100 the total to emanate from London studios in 1930-31. New York City and U. S. Navy Work for Columbia Columbia received columns of publicity in New York papers when it called upon the city's employment bureau to furnish 200 extras for scenes shot at city hall for "Di- rigible," which stars Jack Holt and Ralph Graves under direction of Frank Capra. The scenes were portrayal of a reception to a famous flyer, and a big crowd was on hand for the ceremonies, which were han- dled with the police and U. S. Navy co- operating. Incidentally, Columbia has nearly the whole navy co-operating on the picture. with the airship Los Angeles playing a featured role. Loew Dividend Declared Loew's directorate has declared regular quarterly dividend of 75 cents a share on outstanding common, payable to stock- holders on Sepl 30, to holders on record Sept. 13. Five-Year Outlets Provided In Turning Theatres Back To Operators Resale of small theatres to independents-, coupled with a five-year franchise arrange- ment, is a new wrinkle being employed by distributor-exhibitor companies. The idea is to turn over houses where chain oper- ation is impractical, or in cases where the company has overreached itself on its ex- pansion policy, at the same time sewing up long-term deals for its product. For some time, there has been a tendency of circuits to sell smaller houses to inde- pendents. Conditions peculiar to others pre- vented the chain from operating at a profit, although individual operation could be prof- itable. These situations have caused plenty of headaches to the distributor circuits, and they are glad of the double-barreled chance to unload these houses, at the same time providing outlets for their product. Cantors in Cleveland for Consultation at Clinic Cleveland — Eddie Cantor and his wife have been here for the week consulting with Dr. George Crile of the Cleveland clinic on account of Mrs. Cantor's health. This probably is the reason for sudden cancella- tion of Cantor's vaudeville contract, which was scheduled to begin Saturday. Pelicula para un buen programa "Alma de Gaucho" es un pelicula hablada en espanol Uena de inte- resantes y de encantadores momentos. Representa la historia de un gaucho enamorado de una joven rica y co- queta. Cuando este se da cuenta de que ella no ha estado sino jugando con el y con su amor, en un momento de desesperacion el gaucho rapta a la desdenosa joven y la lleva a una cabana desierta donde la echa en cara su comportamiento y la hace pasar las humillaciones que ella le hizo pasar a el. Toda la trama se desarrolla sin preambulos y desde el principio hasta el fin la pelicula esta llena de vida y color. El director de la pelicula, el Sr. Henry Otto, no hahla espanol, de manera que puso empefio en que la pantomima explicara todo el argumen- to y no fuera preciso hablar el idioma para entender perfectamente toda la trama. La representac:6n es muy huena y resulta un drama lleno de emocio- nes v de pasion, a lo cual hay que anadii la bonita musica que lo acom- pana. Sin discutir lo correcto del esnanol que se hahla en la pelicula, podemos decir cue esta ha de ser un protrrama muv bueno que atraera al publico de habla espafiola. Socko! The manufacturer of these new Austin midget cars is considering a special size for Hollywood consump- tion. The present size is much too small; actors are unable to get their heads inside. Class Pictures, RKO Deal/Break' For Universal Universal is regarded as having turned the corner as a result of its new production policy, with observers predicting profitable operation next season, in contrast to the six months' fiscal period ended May 3, when net loss of $575,848.23 was reported. Sup- porting this view is the contract recently closed with Radio-Keith-Orpheum, under terms of which the entire output is to play the RKO circuit, plus the scheduled gen- eral release of "All Quiet on the Western Front." Under its new policy, Universal is to make 20 pictures during the 1930-31 season. These are designed for Class A houses, where previously the company has made product principally for the smaller houses. A new sales policy has been instituted, with Phil Reisman in charge as general sales manager. The net loss reported to May 3, is after giving effect to write-off of loss on the can- cellation of a theatre leasehold in the amount of $220,868.59, and giving effect to profit on sale of capital assets of $616,372.38. For the same fiscal period of 1929, the company showed a profit of $46,171.05. Total current and working assets as of May 3, 1930. were $11,335,692.72 and current liabilities $4,511,- 764.33. Earned surplus was $3,156,809.70; total surolus was $4,510,809.70, which in- cludes $1,354,000 surplus arising through revaluation of land. Canadian Studio Project Launching Is Planned Ground breaking ceremonies for the Ca- nadian-American Talking Picture Studios, Ltd., Montreal, are scheduled to be held Saturday and Sunday, in a two-day cele- bration planned by Ray Jackson, managing director of the company. He is to lead a party of guests Friday night, making the trip in special cars. Luncheons, sightseeing tours, visit to the race track and ceremo- nies on the proposed studio grounds are on the program, according to Jackson. He says the new company will produce on its own, as well as make its studios available to American producers. A number of screen and stage players will make the trip, Jack- son says. September 6 , 19 3 0 Motion Picture N e w s 25 Miniature Golf B. 0. Threat Stymied by Tough Rivalry, NEWS Survey Reveals Showmen Not Worried Over Fad; Believe It Will Fade Out During Winter Miniature golf is on the wane so far as serious competition with picture theatres is concerned. While exhibitors in a few cities are con- cerned over the abbreviated courses, most sections believe the pastime but a passing fad, which will do a fadeout with the coming of cool weather. Instances of exhibitor operation of Tom Thumb courses, or of tying up with the courses in co-operative advertising, have proved beneficial to the theatre. There are but few instances where dark theatres are being converted into indoor courses. Tom Thumb golf is going through and ap- proaching a period of cutthroat competition, which is weeding out the little fellow and raising overhead to the danger point in much the same manner that the overbuild- ing craze affected picture exhibition. There will be attempts in some sections to continue operation of miniature courses during the winter, but, generally speaking, exhibitors are unworried, and feel that the danger from this source of opposition is practically past until next spring, at least. These are the conclusions emphasized in a national survey of miniature golf and its effect upon picture theatre business, jusl completed by Motion Picture News. The survey covered towns, large and small, in every section of the United States and Canada. New York Not Hard Hit By Links, Showmen Say Miniature golf, which hit the New York territory with a bang this summer, is not seriously affecting box offices, chain and independent theatre operators report. It is the old story of product : Given good pictures, the theatres do business, otherwise the customers drift to other attractions. Cooler weather is helping theatre business immensely, and hurting the links in pro- portion. The courses are going through an evolu- tion with the more elaborate ones doing the business, and the little fellows facing ex- tinction. However, the bigger and better building orgy is paring down the net and price cutting is adding to the discomfiture, despite which the number is increasing at a rapid rate. There are an estimated 1,500 miniature courses in Greater New York. Salt Lake City Zone Not Hit by Golf Bug Salt Lake City — There are several minia- ture golf courses here, but they are not very well patronized, so theatre owners are not worried over this form of competition. The advent of the new season, too, is hold- ing up grosses. Four indoor courses now Chicago Calm Chicago — Miniature golf no longer excites local exhibitors, who expect the passing of the fad. The dark courses and the number of them run- ning in the red show that the first excitement was a bit premature. In fact, theatre owners here feel that the dinky links are aiding rather than hurting business, as patrons play either go'ng to or coming from the theatre. There are around 150 courses in the city. Theatre owners have not taken any steps to enter the miniature golf business in opposition to existing courses, feeling that the development will wane with cool weather. are being built here. Salt Lake City is just preparing to license indoor courses. With the exception of one town in Idaho, Tom Thumbs are not cutting much fisrure in this Ohio Showmen Undisturbed Though Outnumbered 4 to 1 Cleveland — Theatre owners in Ohio are either very complacent by nature, or they have learned from experience not to worry over new fads of a competitive nature. This is clearly evidenced by the fact that exhibitors of Ohio are neither upset by miniature golf courses and driving courses that today outnumber the film houses four to one, nor fearful of the possible effect of these courses on their future business. Because no license is required in Ohio to operate a course, no accurate tally of the number of courses in operation can be made. The building departments in the larger cities have records of property leased for this purpose, but they have no record of the great number of courses which are operated on a profit-sharing plan with the owner of the property, with no lease at all. But from data received from the cham- bers of commerce of the larger cities, and from information gathered from film sales- men covering the smaller towns and out- lying districts, it is conservatively estimated that there are about four miniature golf and driving courses to every picture theatre in the state. Ohio has approximately 700 motion picture theatres. About 200 of them are closed this summer. And it is esti- mated that there are today between 2,000 and 2,500 courses in operation. In spite of this situation, the exhibitors are not seriously alarmed. In this location of late springs and early falls outdoor golf at best can enjoy only a short season, they claim. Miniature golf, theatre owners say, does not attract the real golfer. Its patrons are mostly those who are seeking novelty in their diversion, and are caught today by the novelty of miniature golf. Their interest is only temporary, and most of them, it is con- tended, will seek other type of entertainment as soon as the novelty has worn off. Exhibitors in this territory also have Ohio Theatre Owners Not Disturbed Over New Fads Of a Competitive Nature sufficient confidence in the permanancy of motion pictures as an established entertain- ment, as against the temporary interest in miniature golf. They are confident that when big screen attractions are offered patrons will return to the picture theatres. Their confidence is based on fact,. not fancy. This attitude of the public was clearly and when "Let Us Be Gay" came within $100 indisputably demonstrated in Cleveland of breaking the house record at Loew's Allen Theatre during the hottest week of the hottest summer in over thirty years. Miniature golf courses are not as plenti- ful in Ohio cities as they are in cities which claim an all year-round climate. So the miniature golf menace is not of so serious a nature here as elsewhere. 35 Links in Cleveland Cleveland, with 100 theatres, has 35 golf courses and six driving courses. Youngs- town, with 20 theatres, has 11 golf and 2 driving courses. Toledo has 40 theatres and 11 golf courses. Columbus has 50 theatres as against 1 1 known courses. The Cincinnati Chamber of Commerce estimates that there are approximately 40 courses in and around Cincinnati. There are 11 links and two driving courses at Youngstown. The great bulk of golf courses are scat- tered through the small towns of Ohio. Film salesmen report that towns of 1,000 and less population have at least one course, while some courses are set up on the country side between small towns. Feeling that the interest in the game is just transitory and that the outdoor season in Ohio is short, theatre owners are not doing anything to combat the competition. Harry V. Smoots of Mt. Vernon, O., is the only exhibitor on record in the state who has gone into the miniature golf business. And he didn't go into it to control compe- tition or to regulate prices or hours of operation, but to cash in on a timely propo- sition. One instance of unfair competition be- tween miniature golf and picture theatres is demonstrated in Cleveland Heights, resident suburb of Cleveland, where a golf course has been permitted to dodge the Sunday "blue law." While the two theatres in Cleveland Heights are not permitted to operate on Sunday, the course is allowed to open Sunday at midnight, and is attracting large crowds, indicating that the popular feeling in this suburb is against Sunday closing. This might eventually be used suc- cessfully by the owners of the two theatres in Cleveland Heights to force the issue on Sunday closing with profitable results to themselves. In which case the miniature golf courses will have been of benefit to them. A restless public, a short outdoor season 26 Motion Picture News September 6 , 1 9 3 0 Novelty Wearing Off on West Coast; Price War Hurts Golf, Aids Theatres Still Get Play in and Around Los Angeles, but Peak Has Long Been Passed and the well known American trait of drop- ping a fad as suddenly as it adopt it, together with confidence in the drawing power of big pictures, is responsible for the complacent attitude of motion picture thea- tre owners toward miniature golf and out- door driving courses in Ohio. Better Pictures Helping Coast to Solve Problem Los Angeles — Miniature golf, which at first caused theatres a great deal of com- petition, has been on the wane for the past few weeks and is gradually becoming a stabilized business. When the rage for swinging a putter first hit Los Angeles, the putt-putt courses were jammed with eager golf fans. However, the novelty has now worn off and people are playing, but less often than before. In the city of Los Angeles there are approximately 300 courses and in the sur- rounding territory there are about 200 more. Reports made earlier in the season stated that there were anywhere from 1,000 to 1,600 of the puny courses dotting for- merly vacant lots. However, this was not the case. Besides the miniature golf courses, the driving course has also taken a .spurt upward as regards business, and about 50 such courses are to be found in the city and a few in the surrounding territory. The "first courses to make their appear- ance cost from $1,500 to $5,000. Courses now under construction are costing from $10,000 to $150,000. The smaller courses which reaped such a rich harvest at the beginning of the craze are now practically deserted and hardly make expenses. The public is shopping around and looking for the courses which offer more tricky shots and have all kinds of side attractions besides. The smaller courses have cut their prices and on greens which formerly charged 35 cents for 18 holes the rate is now 25 cents for the first round and 15 cents for each additional round. Tickets for $5 worth of games also can be purchased for $3. The larger outfits, however, still maintain a 50 cents or 35 cents fee with a slight reduc- tion for additional rounds. Showmanship Now Needed Showmanship has also become an import- ant factor in the operation of the puny golf game, as competition is fast becoming stronger and stronger. The opening of the better courses 'ailed for an array of power- ful searchlights, a radio hookup by remote control and a dance band or stringed orchestra to supply the music. Those who make a hole in one or have a low score at th( opening, have their names broadcast to the radio audience and a number dedicated' to them by the orchestra. Film celebs who may be on the course are introduced over ilic "mike" bv the master of ceremonies, Oklahomans Play Before, After Show Oklahoma City — Theatres here are getting a break be- cause playing of miniature golf usually is done before or after theatre hours. There now are 64 courses here and between 350 and 400 in neighboring cities and towns. Publix owns one course and is printing programs for others, backed up with a theatre advertisement. Recently, in one week Publix had 54 tie-ups. At the Ritz, Publix- owned, a free round goes with each theatre admission and tickets are awarded as prizes. Warners is ignoring the courses locally. Throughout the territory, theatres are co- operating, feeling to do so is to make the best of the situation. who also assists in keeping the crowds moving. For instance, when some girl, who is about as handy with a golf club as with a pick axe, gets stalled on a tough hole the m.c. shoots it for her, tells her it's tough for pro's even and thus keeps the gang moving. Many of the courses now advertise in the daily papers much in the manner of the theatres and they go for matinee crowds with offers of serving tea and cakes to the ladies. Some of the courses hire girls with plenty of looks, who, through constant prac- tice are adept at shooting around par, to play with lonesome gentlemen who are de- sirous of a partner. The girls place bets on each hole and rake in a fair amount of coin during the course of a day. Three magazines have been started, de- voted exclusively to the game, and two associations have been formed with the members being owners of the courses. All the Los Angeles and Hollywood papers now have miniature golf editors who solicit ad- vertising and write publicity blurbs con- cerning the putt-putt places. On the bigger courses club houses are built and meals and soft drinks are served. Around the various holes one finds easy chairs for those who have to wait, and every manner of comfort for the patron is sought. Numerous film celebrities are also inter- ested in the business, among whom are Mary Pickford, William Seiter and his wife, Laura La Plante, who by the way makes a daily appearance at the course, thus offering an attraction to the film fans. Al and Mort Nathan, short subject pro- ducers, also are interested in the business and their course, which is near the restau- rant district, does a heavy business after shows with the theatrical crowd. The various courses each have a certain motif in the building, some of which are an Eskimo village, a trip around the world with every hole a different port, Japanese gardens, Spanish villages' and one course, with an estimated cost of $150,000, will be built around a huge castle, with all of the architecture in the 17th century style. This business which in the space of a few months has grown to a $125,000,000 in- dustry, employing from three to thirty people on each course, besides the men needed to build them, offers theatres much competition. In Los Angeles and vicinity showmen are doing many different types of exploitation to hold up box-office grosses which in many cases have suffered seriously from the golf invasion. Theatre Course Clicks One of the best schemes for holding trade was pulled by Charles Wuerz and Everett Sharp of San Bernardino, Cal. Wuerz is city manager of the Fox West Coast thea- tres and Sharp is manager of the Fox theatre. They built a small nine hole course in the forecourt of the theatre. All who purchase a ticket are entitled to play free and the course, while small, is plenty tough. Kids can play for 15 cents and see a show besides and they bring the old folks along, so it results in good business. This stunt gives the kids golf and a show for 15 cents, whereas it costs that much for them to play golf without any show on the regular courses. Cost of this course was about $300 for materials, but when the extra equipment, such as putters, balls, chairs, etc., was figured in, the layout came to about $500, which is still a good investment. In Los Angeles Fox West Coast owns and operates about ten courses near their various theatres. These were used for ex- perimental purposes and from what the company has learned so far, they are going to stay out of the business, as they figure that with cooler weather coming on the golf courses outdoors will suffer. Fox West Coast plans, however, to build courses in some of their smaller houses which are dark and with heating and cooling plants these will be able to operate all year round. Tie-ups between theatres and golf course are not favored by most picture house man- agers. There are some exceptions, how- ever. The Egyptian Theatre in Hollywood offers the first fifty patrons at matinees free tickets for a round of golf on one of Holly- wood's best courses. The larger newspapers which are sponsoring tournaments on the courses offer weekly prizes which often in- clude tickets to neighborhood houses. Gen- erally though golf and theatres do not mix so well. One thing that has apparently done the theatres more good than anything else' i- the better class of pictures which have been introduced in the past few weeks. Greater Talkie Season may be largely responsible, but business has improved greatly all over the city and golf has suffered. H. B. Franklin of Fox West Coast Thea- tres savs that golf is not a serious threat September, 6 , 19 3 0 Motion P i c t it re News 27 Pittsburgh Thinks Pee Wees Are Aid; On Wane in Southwest; Michigan Hurt In Mill City R€Qlll(lV Golf Minneapolis — Unless it is made an inside affair, demi- C 4 41% Dl tasse golf will have a short season in this teritory, it is Lw€tS trie rltty believed. This city is a great golfing center and the town literally went nuts on golf during the recent national open. The city is dotted with regular golf courses, which get the big play. There are about 30 miniatures and 14 driving courses. In some sections of the Northwest, the craze is nicking about 25 per cent off grosses, but the average effect is small and the fad has been on the wane over the last month, due to cooler weather. to the theatre and, while it was for a time, the novelty has worn off and now that the business is more stabilized it will take its place as just another form of amusement. He states, however, that it is a game which offers clean, wholesome exercise and full of interest. Some Pittsburgh Zone Showmen Say Golf Aids Pittsburgh— Theatre owners in western Pennsylvania and West Virginia are paying scant attention to the competition afforded by miniature golf courses. The consensus of opinion seems to be that such courses have not cut into the theatre business to any great extent. Exhibitors consider it a pass- ing fad and are content to allow it to run its course unhampered. As far as can be learned, no local theatres have cooperated in any way with these courses, in the form of combination tickets, or otherwise. There is no denying that these courses are proving good money-makers here with but few exceptions. There are many theatre owners who believe that the courses have helped them, inasmuch as they have kept people in town on many evenings. After playing at the new pastime for an hour or so, they visit one of the nearby theatres, exhibitors have discovered. It is difficult to state the exact number of miniature courses and driving ranges in Pittsburgh, since they are still being opened almost daily. A conservative estimate fol- lows : City miniature courses, 40. Territory miniature courses ( not includ- ing Pittsburgh), 300. City driving ranges, none. Territory driving ranges, 50. So far as is definitely announced, the only theatre which will be fitted out with an in- door course this winter is Al. Weiland's Rialto in the Knoxville section of the city. It is likely that two theatres in East Liberty will house indoor courses this winter. Both these houses, the Alhambra and the East End, have been dark for some time. Worry Over Tom Thumbs For Texas Houses Wanes Dallas — Abbreviated golf has put a crimp in theatre business during the spring and summer, but the racket is just about washed up, in the opinion of Col. H. A. Cole, presi- dent of the Allied Theatre Owners of Texas. Exhibitors won't have to worry about the craze much longer, he feels. In Dallas at the peak of the season there were between 60 and 70 miniature courses operating, and other cities of the state have been infested in proportion. The small towns have from one to half a dozen, ac- cording to Cole, who estimates there are about 1,000 courses throughout Texas. How- ever, he doubts whether one-fourth of the courses are paying their overhead. Courses Proving Tough Competition at Detroit Detroit — Miniature golf is proving tough competition for theatres of Detroit. There are about 28 courses and ten driving courses in the city. So far nothing has been done to combat the courses and theatre owners are not en- tering the business. Nor are there any hook-ups for admission to course and theatre on a combination rate. Midgets Sock Grosses At Houston; Passing Seen Houston — Exhibitors here are keenly aware of the competition of the miniature golf courses, but are doing very little to combat it. Opinions concerning the seri- ousness of the opposition, or its duration, vary. E. E. Collins, city manager of Publix, and his house managers have placed their advertisements on many of the course score cards, and in some instances have placed placards bearing the theatre ads at impor- tants hazards on the course. To date this is the sole method of combating the opposi- tion here. W. V. Taylor, manager of Loew's State, is of the opinion that the fad will "die over night," although he admits that at present it is "murdering the show business." He believes that the winter season will close most of the courses. Another view is taken by Eddie Bremer, RKO-Majestic manager. "It is just mod- ern progress, so what are you going to do about it?" he asked. "If it were not the little golf courses, it .would be some other new thing. The best way to meet it is to keep showing good shows at vour own the- atre." Pictures Basic Entertainment "Motion pictures are the basic entertain- ment of this section of the country, and always will be so. Just now the golf fad is hurting business, but as the newness wears off people will turn back to pictures for their amusements," is the opinion of Will City Fathers at Des Moines Debating Advisability of License Fees Horwitz of the Texan, Iris and Ritz. "A patron who at first figured 35 cents on the course was cheaper than 60 cents for a movie is now realizing that 35 cents on the course several times a week does not com- pare well with 60 cents once a week at the show. Already the competition is less than it was a month ago." The city permit clerk lists 45 miniature courses in Houston, and states there are several operating which have not yet taken out permits. Sports' writers for the daily papers say there are 80 operating in Hous- ton, and probably 100 in Houston and a radius of 50 miles. There are six driving courses in Hous- ton, with three of them lighted to the ninth hole for night playing. The competition of the driving course to the theatres is neg- ligible, theatre men say. Night baseball, started in Houston a month ago, ate into theatre profits the first week, but is very little felt at this time. Night football, sure to be started in the fall, will afford some competition, but not to a serious extent, theatre men feel. Iowa Exhibitors Ponder Course; Few Plan Links Des Moines — Miniature golf links are in- creasing at a rate which makes it impossible to state accurately how many are in Des Moines on a certain date. The building commissioner's office records 18 courses, with two driving courses, but a conserva- tive estimate shows that there are more than forty, with many courses not having re- ported to the commissioner. The city coun- cil is at present debating the question of taxing the golf links to make up a deficit which will result in the city treasury due to a cut of taxes. City councils over the state have asked $25, $50 and $180 of golf links installed at various points. It is estimated that there are more than 500 over the state and that they are having a very decided effect upon business of the theatres. Exchange men figure that $3,000 goes to the golfies instead of the theatres in Des Moines each week while the theatre men contend that the hot weather alone is accounting for this cut. At Iowa City, where they have taxed oil stations for the amount of parking space over a reasonable amount taken up by the stations and have gotten away with it so well that other cities are now watching what they are planning to do regard to the minature golf courses, a tax of $50 is about to be put in force by the city council, which has passed an ordinance to that effect. Several theatre men are considering put- ting in their own courses which will co- operate with the theatre's business, but they are all opposed to any plans of the miniature golf places to join forces. Free ice cream at the Paramount, a fortune teller in the lobby who reads your hand free at the Or- pheum and a matinee for children at which 28 .1/ o t i I' i c t u r c K c w s September, 6 , 193 0 Indiana Says Golf Is No Competition; K. C. and Philly Zones Pooh -Pooh It dogs, rabbits and other domestic pets are recent prizes given by the Des Moines houses with their theatre admissions, but no golf tickets. The Family at Davenport, owned by Publix, and which lias been closed for a year, is to be opened as an indoor golf course this winter, but there will not be pictures shown there. The seats will be taken out and a de luxe course installed. rhe Central States Theatres, which control the chain owned by A. H. Blank, are dis- cussing plans for installing courses at their theatres, but will have no definite announce- ment t'o make for another month. A com- plete checkup shows many Iowa theatre men who are planning something along this line, but have been unable to decide exactly what course they will adopt. Pigmy Competition Not Serious, Indiana Feels Indianapolis — Disposition among the thea- ter interests here is to ignore the miniature golf course as a competitor to the theatre. At the present time there are 21 of these little courses scattered about the city, and in the contiguous territory, or territory from which local theaters might be expected to draw patronage, there are at least twice this many — and this is a conservative figure. The exact count is not obtainable definitely. There can be no doubt, according to theatre managers, that the miniature courses constitute competition, but there is not the seriousness about this competition that some believe. The neighborhood picture houses have been hurt perhaps more than the down- town houses. Downtown theatre managers say they have noticed no direct ill effects from these courses. In this city there are five public or munici- pal courses and six private golf courses, all of 18 holes. These cause the theatre inter- ests no worry at all now, for they have been in operation for at least three years — all of them — and if there ever was any trade drawn away from the theatres by these courses, it is not noticeable now and the theatre owners have overcome the handicap. In surround- ing territory there are only three courses close enough to cause any possible com- petition. Thus far none of the local managers has taken any steps to combat this competition. They continue their regular advertising programs, even with some of the miniature courses advertising on the same page. There have been no attempts to tie up courses and theatres on a single admission basis. Competition Diminishing In "Casey" Trade Zone Kansas City — There are approximately 80 miniature golf courses in Kansas City, ac- cording to a recent checkup. In Kansas and we tern Missouri, the territory served by Kansas City exchanges, about 700 of these little courses are in active operation. Driving courses number approximately seven in Kansas City, or rather close to Kansas City, only one being within the city limits. The others are within a mile of the limits and are on the principal high- Theatre Tie-Ups Exhibitor reaction to midget golf varies in each section of the country. Some have definitely tied in with golf operators, meeting the competi- tion by giving the public a two-way buy: one gate for golf and theatre. Elsewhere, showmen have arranged for the hole-in-oners to be passed into the theatre. Then there is the group that has installed golf in theatre lob- bies and the group, notably Fox West Coast theatres, which has launched golf on its own to compete with the pee-wee operators. Other exhibitors are playing it alone, taking no cognizance of the competition, in the belief the craze is seasonal. ways leading into town. Most of the larger towns in the territory have driving courses, but the exact number has not been deter- mined. Early in the summer the novelty had its effect on the box offices in Kansas City, according to several managers. At present business is not what would be called good, but Tom Thumb golf is not being blamed. A recent survey of miniature golf courses within the city showed that patronage was not as heavy as it was in June and July. Courses that formerly had capacity crowds at 2 A.M. now are almost deserted by 11 o'clock, with the exception of Saturday nights, when fair crowds can be seen play- ing at midnight. In the territory miniature golf continues to draw patrons from the box-office, but the competition is getting to be less serious. Crop conditions in Kansas and Missouri are blamed more for poor theatre business than miniature golf, according to one Kansas City exchange manager. Salesmen report that small town exhibitors are less worried about Tom Thumb golf now than they were two months ago. Theatres Shun Tie-Ups According to several salesmen inter- viewed by the Motion Picture News, no theatre in the Kansas City territory has tied- up with the course owners on a co-operative basis. Salesmen know of no theatre which has opened a course of its own as a means of combating the situation. Several courses in Kansas City are offer- ing archery as a side-line. Bows and arrows are furnished and the diversion is getting a fair response. An archery court has been established in town where bow and arrow shooting is offered exclusively. Courses Pooh-Poohed by Philadelphia Exhibitors Philadelphia — Although there are ap- proximately 400 midget golf courses in the Philadelphia zone, with the number ever increasing, though not as rapidly as a month ago when the fever was at its heighth, local picture men are not disposed to regard them as serious competition. Business this year has been admittedly poor, but other causes, principally the ab- normal heat and the general depression, have been blamed rather than the baby golf courses. Most theatre owners in this vicin- ity apparently agree that to regard the new game as a serious competitor would be to subscribe again to that alarmist frenzy which frequently sweeps over the industry. At the present time, there are no tie-ups with any of the golf courses on the part of theatre owners, and none appears to be con- templated. First runs have felt the general depres- sion more than the neighborhoods, a fact which bears significantly on whatever in- fluence Tom Thumb golf has on picture business, as there is only one such course in the downtown district and that located, ironically enough, on the site at 17th and Market Sts., originally intended by William Fox as the location for a 5,000 seat theatre. The only notice taken of this course is the rumor that the Warner-Stanley interests had taken an advertisement for this course to be run in the Mastbaum program and then thought better of it and cancelled the order. Suburban Business Up The neighborhoods this year have gained the business of many of the patrons of the downtown houses who have expressed the very human desire to save car fare and the extra admission asked at the downtown houses. In fact, the neighborhoods, as a class, have been better off this summer than last and with the exception of a very few of the suburban theatres in sparsely settled districts, have very little to complain of from the midget golfers. Meanwhile, the midget courses seem to be storing up plenty of grief for themselves. They are following the same practice which has caused trouble so often in the movie field, of concentrating their course in one neighborhood. There are intersections in some part of the zone where there is a course in each corner. In one suburban sec- tion, Upper Darby, 25 courses within the radius of a few city blocks have offered so much competition for each other that a price war has resulted. In the meantime, the two large neighborhood theatres in the district have been getting by with no worse than average summer business. Courses Face Taxation Councilman Bernard Samuel, of the city council finance committee, has already turned a speculative eye on the courses and is preparing to introduce a taxation bill against them, which also includes a curfew clause. The excessive heat has hurt the matinee business of the courses and they have been taking advantage of the coolness of the evening by remaining open long after midnight. They seem to do their peak of business from 11 to 1 o'clock at night — another factor taking them out of the picture as movie competition. This lateness of op- eration has resulted in many complaints and in quite a few lawsuits. In addition to the taxation threat, the midget courses have been in the "middle" so far as the campaign against the Sunday "blue" Laws of Pennsylvania are concerned. So far the courses have been getting by on Sundays by paying a fine of $4 and costs of Motion Picture News September 6 , 19 3 0 N. W. Sees Nosedive for Sand Lot Pool With Fall Weather Lurking in Offing $2.50. The various pro and semi-pro base- ball teams in the vicinity, who have been forbidden to play on the same principal, have been protesting against this discrimina- tion litid Director of Public Safety Schofield has ' een turning the attention of his de- partment to the courses with the threat of closing them on Sunday if complaints be- come excessive against them. Offsetting this publicity, the courses have engineered one newspaper tie-up. The Tom Thumb system, including 20 of the courses in the city limits, have tied up with the Phila- delphia Record for a tournament, the win- ner to be sent to the National Tom Thumb tournament sometime in September at Chat- tanooga, Tenn. By no stretch of the imagination can the "driving courses" of the "you sock 'em, we chase 'em" variety be regarded as movie competition. These courses, by their very nature, are restricted to the outskirts of the city, or along the boulevards, and can be classed as appealing only to the motorist who wishes to break the monotony of his trip by spreading wornout golf balls over the pasture. Dinky Links' End Seen In Northwest Rainy Season Seattle — Although Tom Thumb golf has not been as strong a factor in competition with picture houses in this territory as it has in other sections, exhibitors of the Pa- cific Northwest metropolis naturally have felt the results of the outdoor pastime in actual loss of dollars and cents at the the- atre box-offices. A check-up early in August revealed ap- proximately 40 miniature golf courses in outdoor locations of Seattle, ranging from corners in the heart of the downtown busi- ness section to far outlying suburban and residential locations. At the present time there are about six more miniature courses under construction. A majority of the courses are very elaborate ventures, repre- senting an investment of from $2,000 to $5,000 in construction, exclusive of prop- erty leases or rentals. In addition, there are at the present time three indoor miniature courses — two in the downtown business district and one in the university section. The most popular and elaborate course in the city is located within three blocks of lour of Seattle's leading first run theatres. Two weeks ago it was reported that the daily patronage of the course has never fallen below 675 players, at 25 cents per round of 18 holes. Week-end days brought out as many as 1,200 players. Courses Closing Driving courses are a slightly different story. First in the field, they have not in- creased nor prospered as have the miniature courses. At this date there are five driving courses in Seattle, all located about 10 or 15 minutes' drive from the center of the downtown area. Two courses have already closed because of lack of patronage, de- Refrigerated Golf Omaha — When the minature golf craze seized the country, Lionel Was- son, manager of the Paramount, sensed the competition from out-door courses and installed a nine holer in the lounge. The course cost him $250 and in the few weeks it has been in operation it has been played by thou- sands. No charge is made to theatre patrons. All they have to do is submit their ticket stubs to the caddy master and they are outfitted with a putter and ball. Women have found this course a convenient place to check husbands who squirm during the showing of the picture. The women see the picture and the golfer im- proves his putting on two tickets. spite the fact that one of these was run by one of the city's best known golf enthusiasts and authorities. Objection was raised recently by resi- dents of homes and apartments adjoining the various courses to the late hours kept by the golfers. The bright lights of the courses and the noise of the players were objectionable in the minds of many persons, and the City Council is at present consider- in;; an ordinance to set a closing hour for the courses. Home Sets Offered Department stores during recent weeks have been advertising and displaying equip- ment for the establishment of small courses in the yards of private homes. The sets offered range in price from $5 upward and have found ready sale, according to store authorities. The equipment replaces former purchases of croquet sets, it was said. Local theatres, for the most part, have been prone to overlook this form of compe- tition as a passing fad. Nothing at all in the way of active combat has been done by any exhibitor here. For several weeks the Paramount allowed its patrons to play Tom Thumb golf on a small course installed in the large lounge on the balcony of the house. The stunt was abandoned a short time ago because of lack of interest, in spite of announcements on the screen and in newspaper ads. Likewise, there has been no case of tie- ups between local theatres and miniature courses. Pacific Northwest officials of the Fox West Coast Theatres, Inc. organiza- tion last week reported that no effort will be made here to establish courses in con- junction with their theatres, as contemplated in California, or to work in conjunction with any course. The' theatres did object somewhat to the tournament staged among patrons of the miniature courses by one of the local newspapers a few weeks ago, but the contest weakened of its own accord and is now a thing of the past. Rain to Dampen Ardor What the future holds for local miniature courses is a matter of conjecture. From October until April or May the rainfall in this territory is a matter of serious consid- eration, and it is the general belief of local exhibitors that the miniature golf bug will meet death by drowning when the rainy season arrives. Because they feel that a man or woman would prefer a comfortable, dry seat in a warm and pleasant theatre to a round of wet, sloppy golf on a muddy miniature course, they are looking at the present competition in a light vein. Also, it must be remembered, they point out, that 25 cents still buys a lot more enter- tainment in a theatre than on a miniature golf course. Youngsters, especially, prefer a 10 cent theatre ticket with its two full hours of entertainment to a 25 cent round of golf that lasts only a few minutes. Taken all in all, miniature golf in the Seattle section does not present the highly competitive aspect that it might in other territories where it can be a popular year- round pastime. For that reason, theatre owners and operators are not particularly worried over this new fad ; in fact, some of them find time to play a round or two daily on courses near their theatres, and in- cidentally "sell" the course proprietors and attendants on the fine show that they are presenting at their theatre ! Portland Finds Miniature Golf Craze Is Spreading Portland — Play on the midget golf courses with the continued warm evenings seems to be on the increase, and with the coming week the resumption of night baseball by both the amateur and professional teams has cut the grosses even at the first run key houses. A bar to further courses, however, is noted in the ordinance which provides that miniature golf courses will have to pay a license fee of $25 a quarter after Oct. 1. It is found that city officials have been rather delinquent in collecting the fees, but this will now be remedied, and courses also will be compelled to close at a reasonable hour. At Spokane an emergency ordinance has been passed by the council levying an annual tax of $50 for miniature courses. Proprietors of golf courses continue to bring out new ideas, including nine-hole iron-shot courses, inside courses to be in full operation with the advent of the rainy season, annual kin tournament, special nights putting up attractive prizes, and also tieing up in some few instances with theatres on a combination ticket, at slightly reduced prices for each kind of entertainment. Even the youngsters have got the "pee wee" golf craze, word coming from Long- view that youngsters from 9 to 12, with an eye to business and apeing their elders, opening a golf course for youngsters only, selling memberships at 15 cents a month, or family memberships for 10 cents a week. The "operators" carried rocks, sand and lumber and the course was constructed at nothing flat. Manager Floyd Maxwell, himself an ardent golfer, secured the services of Mel Smith, professional golfer, and persuaded him to become an actor, demonstrating his more delicate shots on the Fox Broadway 30 Motion Picture News September 6 , 1930 Rhode Island Over the Hill; Grosses Up; Showmen Unworried About Golfies Central Pennsylvania Less Affected Than Was First Supposed by Exhibitors stage in connection with the "Country ( lub" idea, and had as his guests the entire membership of the Columbia Golf Club. From latest figures obtainable, which are increasing almost daily, there are now some 50 miniature golf courses in Portland, 18 of the largest and finest in the country of the full-size variety ; several of the straight drive courses, and it is evident that the mul- titudes have shifted to the Tom Thumb greens. It looks now as if the early fall rains are the only thing that will bring them back. Rhode Island has been installed on the grounds of the North Main St. auditorium, where the biggest athletic contests are staged. Hundreds gather here nightly, either to putt the balls around or to see what it is all about. Less pretentious courses have sprung up in every conceivable spot, but the downtown area, exhibitors note with glee, so far is free of them. An optimistic viewpoint is taken by the majority of exhibitors here who cite the fact that grosses for the past two weeks have been better than average, although they do admit that the general run of at- tractions has been unusual. Grosses Up, So Showmen At Providence Unworried Providence — Seventy-five miniature golf courses within the confines of greater Provi- dence are making inroads into the grosses of exhibitors here. The wiseacres, how- ever, feel that the first flurry of snow and chilly days will send the clubs to the showers and bring patrons back to the theatres. Harry Storin, general manager for RKO in Rhode Island, sees no menace whatsoever in the new craze, ranking it as a serious contender with such things as church car- nivals, transient boxing bouts, the old swim- ming hole and spelling bees. He does feel, however, that the little golf courses will be moved indoors when Jack Frost makes his entrance and that this will be the birth of downtown "country clubs" where the workingman will vie with his more affluent neighbor for high scores and low. Storin, however, sees no reason why a person can't play a few rounds of golf and then trot right around the corner to view a picture. One of the most pretentious courses in Pennsylvania Exhibitors Considering Indoor Links Harrisburg, Pa. — Canvass of the effect of the Tom Thumb golf competition on the picture business in Central Pennsylvania discloses that, in the opinion of some show- men, pictures have suffered far less than is popularly supposed. The territory probably has figured in the same proportion as the rest of the country in the rise of the mushroom baby golf courses. Harrisburg, the capitol city, has a dozen of them, including one built on the roof of a centrally located downtown garage, and there are scores of others in the immediate environs of the city. But whether they have cut seriously into the business of the picture houses is a disputed question. Harrisburg has witnessed the closing of three neighborhood theatres, — the Capitol, Grand and National, — in the last few weeks — and they will probably remain closed, but the district representative of one of the large central Pennsylvania chains attributes the passing of the neigh- borhoods to an entirely different cause than the competition of the baby golf courses. In the opinion of this exhibitor neighbor- hood picture houses are doomed, but the reason is not the Tom Thumb golf com- petition. It is rather that they cannot hold their own with the big downtown houses which are far better equipped to present sound productions. It is this man's opinion that the public requires talkies, but only the best that can be produced, and that as the small neighborhood houses cannot afford to equip themselves with the most expen- sive sound equipment the public, insisting on the best, is deserting the neighborhood theatres for the first runs. Plan Indoor Courses Two of the Harrisburg neighborhood theatres that have just been closed — the Grand and Capitol — both controlled by the Wilmer & Vincent circuit — are to be re- modeled for use as indoor golf courses, which will be operated all the year round. The Wilmer & Vincent company is thus the pioneer, in central Pennsylvania, in put- ting unprofitable neighborhood picture houses to this use, and the experiment will be watched with interest. Whether the houses will be operated in the new capacity directly by the owners or will be leased to independent outside oper- ators has not yet been definitely decided, but it is the belief of the owners that the roofed-in golf courses will have an ad- vantage over the outdoor courses, because the former can operate throughout the year. It is looked upon as not improbable that many other theatre owners with small houses that are not proving profitable may find a means of averting financial losses by converting them into indoor golf courses. The outdoor Tom Thumb golf courses, while generally regarded as big money makers, have not in all cases had smooth sailing. In Harrisburg an expensive course laid out in an exclusive residential section has met with opposition in court. Home owners in the district applied for an in- junction on the ground that the course was a nuisance and the complainants were sus- Type of Indoor Golf Used by Many Theatres Omaha — This is how the Paramount is meeting the pee wee pill- swatting craze. The course has been set up in the lower lobby. September 6 , 19 3 0 M o t i o n Picture News 31 Nebr. Showmen Annex "Dinky Links" As Added "Come On" for Their Public tained in a preliminary ruling of the court, although it yet remains to be determined by the judiciary whether it will be perma- nently restrained from operation. A tem- porary injunction has prevented the open- ing of the course. One Beneficial Effect One effect of the Tom Thumb courses that has been beneficial rather than detri- mental to the picture business, is that in many instances the golf competition has compelled traveling summer carnivals, of the type which put on shows for fire companies and fraternal organizations, to go out of business. These carnivals have for years been a thorn in the side of exhibitors. Despite the supposed profitable operation of the Tom Thumbs there is evidence that many of them, installed at considerable financial outlays, are not doing as well financially as anticipated and there is a strong belief in many quarters that the fad will wear itself out. One evidence of this already is noted in certain parts of cen- tral Pennsylvania where golf courses are cutting prices in competion with each other. Capitalize Pee Wee Golf, Is Exhibitor's Advice Cooperstown. X. V. — Showmen are the proper ones to operate miniature golf courses effectively, in the opinion of Wil- liam C. Smalley, head of Smalley's The- atres, upstate New York chain. Accord- ingly, he is building miniature courses in all his towns, in order to control admission price and hours of operation. His night price is 50 cents top for the- atre and for golf at Cooperstown, which is a summer resort. If the course was oper- ated by private parties, the price probably would be 25 and 35 cents, average prices in nearby towns. Not only has the Coopers- town links proved a protection to the the- atre but has proved a profitable investment as well. The golf courses Smalley is building are hard to compete with unless considerably more money than Tom Thumbs cost is in- vested. Operation of a course by an exhibi- tor provides opportunity to advertise the theatre at slight cost, Smalley says. For example : near some of the difficult holes little signs are placed reading something like this : "If you make this hole in one you will re- ceive free admission to Smalley's Theatre tonight where you will see and hear Norma Shearer in 'The Divorcee.' " Omaha Not Hard Hit but Worried Over Next Year Omaha — Due probably to the fact the miniature golf craze hit this section in mid- season, its effect upon the summer's busi- ness was less severe than elsewhere. How- ever, a certain amount of worry is being expended by exhibitors on what the future holds in store. As soon as the snows melt next spring, the tiny courses will burst out with all their alleged fury. A general consensus of exhibitor opinion failed to reveal many who have been badlv hurt by the new competition or who view the present situation with excessive gloom. Ten weeks of practically no rain gave the small links in Omaha a break that they prob- ably never will get again. The drouth also extended throughout the state. Under nor- mal conditions, intermittent summer rains would have made golf an unprofitable busi- ness in this territory. One good rain here recently washed a couple of courses down in the next block. In Omaha's city limits there are 20 min- iature courses and four driving courses. Two other tiny links are under construc- tion, one of which is indoors. Local the- atres have practically shunned all connec- tion with the golf course operators. Only the Orpheum (RKO) has tied up on a free ticket gag, giving the ducats for the highest score turned in Thursday nights on two Omaha Theatre Owners Are Worried Over Future of Pee-Wee Golf courses. Thursday is the house's closing night. The courses playing with the Or- pheum, both under the same management, display the theatre's current attractions and the free ticket offer on a well-located sign about 2 by 3 feet. Admissions to the golf places all over town are 25 cents in the afternoons and 35 at night, with the exception of the Orphe- um's tie-ups, which recently reduced to 15 and 25 cents. Lobby Course Successful Lionel Wasson, manager of the Para- mount, installed a nine hole course in the lower foyer of the theatre early in July. Outside of experiencing some difficulty in securing a satisfactory felt for the greens and fairways, the stunt had proven a decided success. About 3,000 people play the course weekly, either before or after seeing the picture. None of the driving courses appears to be getting much play. Three have been built in connection with small links. Charles Pincus, Paramount Publix dis- trict manager here, is making plans for a citywide miniature golf tournament with the finals to be played on the Paramount indoor course. All contestants, as well as the gallery, will be charged regular admis- sion prices. The World Herald may tie in with the theatre in promoting the idea, but nothing definite has been arranged. Reports from outstate indicate that in many instances exhibitors have been far- sighted enough to grab the choice spot in town and erect the miniature course them- selves. A theatre owner at Dunlap, la., owns a profitable course two blocks from his house. In Wayne, Neb., the exhibitor has built one across the street from his As It's Done in the Far West San Bernardino, Calif.— Miniature golf course in the forecourt of the Fox theatre. Patrons buy tickets and play the game without extra cost. 32 Motion Picture News September 6 , 1930 Old California Custom GALA OPENING Tomorrow 7 P. M. "Outdoor Showplace of America" GOLF PARK 4th and Vermont. WA 8937 DEDICATORY PROGRAM: BROADCASTING via KNX from Golf Crou, MAYOR JOHN C. PORTER, address. M titic — song — dancing. Motion picture and stage stars. Introduction of state and city officials. BERT BUTTERWORTH and KNX stars. Sol Ilocpi Hawaiians. NOTE! Winner of the $100 for "New Name" Mutt Ba Her Tue.d.v Night, Otherwise the $100 Coei to 2nd end 3d Nam Done in the Los Angeles fashion. Daily newspaper ad to announce premiere of new pee-wee golf course. theatre. In Loop City, Neb., and elsewhere, theatre owners have begun to double on pictures and golf. No information is avail- able on driving courses in the smaller towns. A survey of adjacent towns reveals that a population of 1,250 usually supports one course. Some towns of 5,000 have two. Combatting the Craze Summer campaigns of various descriptions are being used to combat the golf craze. Rowman Miller, division press agent for Paramount Publix, is instituting a series of "Know Your City" contests to beat the golf bug. "Exhibitors nowhere in this territory are alarmed at the prospects of meeting this new competition," said C. E. Williams, president of the M. P. T. O. A. of Nebraska and western Iowa. "The variable climatic conditions, rains and fine sound installations in this section do not make it a healthy place for miniature golf. We do realize, how- ever, that it is something to guard against, but the outlook for the present season is quite favorable. Next summer it may be a different story." Paramount Publix officials here are con- vinced that the golf game is a fad which will not survive another season. No Crying at Cincy Due To Goofy Golf Epidemic Cincinnati — Exhibitors in this territory have not found it particularly necessary to turn their faces toward the wailing wall on account of Tom Thumb, miniature, tabloid, demi-tasse or indoor golf. Like all other parts of the country, courses in this territory have multiplied with a rap- idity that would make the proverbial off- spring of the lowly guinea pig seem tame in comparison. Courses have been established in prac- tically every suitable location available for the purpose — urban, suburban, residential and commercial. Some are homemade af- fairs with the telltale earmarks cleverly camouflaged by elaborate trappings. Others of standard or regulation type have been embellished with bizarre fronts, fittings and furnishings that would do justice to a met- ropolitan picture house. Some managers even employ barkers, a la side show. When this racket was firs! introduced hereabouts it created quite a furore, and many who wielded a mean putter lingered far into the night, when and where condi- tions permitted, playing foursomes, three- somes, twosomes, lonesomes or what have you ? However, the fad or craze is now losing considerable of its novelty, and many who at first felt the urge are passing the game up entirely. Inroads Nominal While many exhibitors are frank to ad- mit that they have noted an appreciable de- crease in business, especially at the outset, the situation is net nearly as bad as re- ported from other sections. Taken as a whole, the inroads on business have been practically negligible. No specific steps have been taken to combat this competition, with one exception. H. L. Tracy, manager of the Temple theatre, Willard, O., installed a very small course in his lobby, giving a free admission ticket to anyone making a hole in one. This proved a good draw for awhile, but interest soon waned, and the protect was finally abandoned. The number of miniature courses in Cin- cinnati is estimated at 90, with 17 driving courses in the city. Dayton has approxi- mately 30 miniatures and five driving courses. There are ten miniature and two driving courses in Hamilton. Total estimated number of courses throughout the territory is 220 miniature and 40 driving. None of the driving courses features night games, although the miniatures cater especially to the night crowds, with excep- tion of Saturdays, Sundays and holidays. Putting on the Ritz Sandlot Pool Not Going So Big in Wisconsin Milwaukee — This territory has not been as badly hit by the miniature golf bug as other sections of the country, although courses continue to spring up. At present Milwaukee has ten miniature courses, with three in West Allis, two in Shorewood and one in Wauwatosa, all suburbs. According- ly there are 16 courses in Milwaukee and its immediate vicinity and approximately 100 throughout the state. Exhibitors here in most instances have not regarded the courses with any amount of alarm and view the sport as a fad which will pass away after a short while. In- vestigations show that the ordinary golfer does not care about the miniature golf game and consequently the greatest appeal is to those who don't play golf. Milwaukee has six driving courses with- in its limits and about ten within the coun- ty. There are seven public golf courses in the Milwaukee territory which, statistics show, continue to draw more golfers each season. That these courses are already meeting with slow business is shown by the fact that many of them, especially in the smaller cities in Wisconsin, are offering prizes, including playing cards, cigarettes, etc., to players making certain holes on the course in the least number of strokes. Showmen Ignore 'Em In Milwaukee no steps have been taken by theatre operators to curb the courses and for the most part the exhibitors have ig- nored them. In some sections of the state, however, theatre managers and miniature golf course operators are working hand in hand For example, Ed Benjii, manager of the two Fox houses in Oshkosh. has the man- z-Amiouncing . . . THE GRAND OPENING OF WILSHIRE LINKS California's Modernistic Miniature Golf Course CORNER OF WILSHIRE AND LA CIENEGA BOULEVARDS (BEVERLY HILLS) Friday Evening August 29th, 1930 Dedicatory Program from 8:00 to 11:00 P.M. LIGHTS - MUSIC - ENTERTAINMENT TED DAHL and his ORCHESTRA Ritzy announcement of the opening of new links at Wilshire, Cat., with a dedicatory program highlighting the event. ager of the miniature golf course in that town advertising his pictures at the Fox theatres and co-operative ads are run in the newspapers. The newspaper advertising calls upon the people to see such and such a picture at either of the Fox theatres and then play a round of miniature golf. Besides advertising coming attractions on the golf course, the manager of the course purchases tickets to the Fox theatres, as well as thrift boxes, at regular prices, from Manager Benjii, which he awarded as prizes to persons making certain holes in the least number of strokes. Milwaukee courses are for the most part located in residential sections of the city and in only three cases are they located ad- jacent to theatres. Milwaukee has not start- ed as yet to tax the courses, but if persons in residential districts have occasion to en- ter complaint against a course they may secure an injunction restraining the course from operating. In Madison an ordinance compelling courses to close at 10 o'clock and pay a license fee is being contemplated. In Keno- sha the courses must locate in commercial districts and are barred from the residential districts. Milwaukee courses operate any- where from 6 in the morning til 11 o'clock at night. Plans Under Way for Winter on N. E. Courses Boston — Figuring they have three months to go before cold weather chills the ardor of the fans, miniature golf courses are en- joying mushroom growth throughout New England. There are 2,740 links in operation or under construction, with the number growing at a rapid clip. Within four weeks, approximately 950 new courses were opened or placed under construction. There may have been a few more. It is doubtful if there were less. In only six cases could ownership of a course be traced to the same party or parties who have theatre interests. In each of these in- stances they were individual exhibitors. Three are within the suburban Boston area, one in the central part of the state and two in western .Massachusetts. In Rhode Island there is strong probabil- ity that two courses are financed by theatri- .September 6 , 19 3 0 Motion Picture News 33 cal men. In Connecticut it is rumored that four courses are so financed. Out of 2,740 courses, there are at most only 12 in which theatre interests are either known or be- lieved to have financial control. Few Indoor Courses Planned So far no indoor courses have been con- structed. Plans have been made for a few such courses ; perhaps a score in the whole of New England. As a panacea for the closed theatre, in- door miniature golf courses in New England have made no visible headway. There is every reason to believe that every owner of a closed theatre has already secured all information and estimates for converting the theatre into a miniature golf course. It is also known that many theatre owners have been looking around for available floor space in nearby buildings for indoor courses. To date, that is as far as the movement in New England has gone. A Motion Picture News reporter talked with at least a dozen men who own theatres that have been dark, either during the sum- mer or for a longer period and asked all of them the question : "Have you considered converting that dark theatre into an indoor miniature golf course ?" Every one of the 12 answered: "We have. We have all of the data on hand, costs, layouts and other information.'' That's the story ! They have all informa- tion ready, but not one of them has taken the step. Meanwhile, if one drives anywhere in the evening, not only will he pass many minia- ture golf courses in full blast, but he will pass almost an equally large number of courses under construction where night crews have been added to the day crews and they are working under the same flood lights to rush the courses to completion that a few days hence will light the courses for groups of players. The feeling in New England seems to be to wait a few weeks longer to see what happens after the vacation season is over. Vacations officially ended Labor Day. If indoor courses are going to be a suc- cess, as the out-of-door courses ought to be able to tell within another month, theatre owners will probably be ready to spend money to obtain them. Uses Combination Cleveland — The theatre advertises the course and the course advertises the theatre. That is the idea adopted by Albert E. Ptak, who has a course operating directly across from his theatre. He runs it from 8 A.M. until midnight, the admiss:on price being the same as at the theatre. The course is advertised on the screen of the Lyceum, and large signs around the course advertise the theatre's attrac- tions. Golf Chains Spring Up Meanwhile changes in miniature golf financing are under way. Chains are being formed. There are several of these chains owning from two or three courses, to a score or so, all advantageously* located. There are men interested in the manufac- ture of ice cream and soft drinks who are putting money into these golf courses and are getting it back again many times over from the concessions. There is one minia- ture course not ten miles from Boston where the sale of ice cream by the owner of the course brings in several times the gross revenue of the course itself. There is another chapter which may be opened by these courses in New England. The owner of two of the most successful courses in the suburbs of Boston, who like- wise disposes of from four to six truck- loads of ice cream at each of them a day during warm weather, plans to provide out- of-door amusement this winter. He has already had a large pond excavated, where there will be skating. He has had plans drawn for a sort of clubhouse, with a big open fireplace at each end, a kitchen at one side, and he will serve the winter sports enthusiasts with such things as clam chow- der, hot dogs, barbeque sandwiches and sim- ilar hot foods, with the usual hot coffee and hot chocolate. He has made arrangements for an orchestra, has ordered toboggans, skiis and snowshoes for delivery later and before the out-of-door golf season is over he will have his winter sports outfit ready to show to the golf patrons. He owns a big acreage on a four-lane state road which is kept cleared of snow all winter. He is putting that acreage to work and he says he is financing the winter sports program with the profits of his golf course and ice cream sales since the middle of June. New Winter Sport Centers Patronage of this winter sports center will not affect theatres to any appreciable degree, any more than patronage of one miniature golf course has affected summer patronage of the theatres. Summer patron- age of theatres in New England is uncer- tain, but there can be no doubt that the half dollars collected on the miniature golf courses would in a majority of cases have gone into the theatre box offices had there been no courses. Comparison with box-office receipts of a year ago show this year's figures to be larger than last year's in a large majority of theatres in New England, in spite of miniature golf. Yet theatre managers can pick out in any group of golf players on the miniature links many who regularly at- tended his theatre. They have cut into the business, but it is impossible to tell to what extent at this time. Short Lived and Harmless Fad, Baltimore Viewpoint Baltimore — The 46 miniature golf courses for which permits have been granted here, do not seem to be hurting the business of picture theatres in Baltimore, exhibitors say. Applications have been made to build 76, including the 46 permits granted. Junior McGeehan, publicity representative for Loew's in Baltimore, thinks it is just a fad and that the average life of each course is about 30 days and then it dies out and folds up. Quite a number are located in the North- western section of the city and, according to McGeehan, five in the vicinity of Pimlico started out well, but are now- doing next to nothing. Samuel Bach, manager of the Rialto, a residential house and connected with the Associated Theatres Company, believes that those persons who want to see pictures and are patrons of the neighborhood houses are not going to stop seeing pictures to play miniature golf, but that whether these A Theatre Revamped for Midget Golf Kew Gardens, N. y. — All-year-* round golf prevails at the Kew Gardens, a Fox theatre where pictures were dropped to combat the new fad. 34 Motion Picture N e zv s September 6 , 19 3 0 'Blue' Sunday Threat Disturbs 'Minnies' At Baltimore; Go Big in St. Louis Zone courses have hurt neighborhood theatre business is a matter of conjecture because summer business is so uncertain. Some Tom Thumb courses in Baltimore are being built indoors so that they can be used during the winter. And there are four driving courses around Baltimore. It is the opinion of William E. Stumpf, .cretary of the M. P. T. O. of Maryland, inc., that the fad for petite golf will peter out and be forgotten soon. He says that the organization will not do anything to combat this new form of amusement. Charles E. Hicks and his son, William, who operate the Hampden theatre, built a miniature golf course about a block away from their theatre and have been doing a thriving business at it without any connec- tion being made with the theatre business. Most of the clientele at the golfie are chil- dren and Hicks believes, from experience, that those who are going to see movies are not going to stop by the wayside to play petite golf. Annapolis License $30 A problem that had to be overcome by the city council at Annapolis, Md., was to find the proper heading under which to license the Ldliputian golf links and what was the proper fee to charge. Proprietors claimed their pygmy golf courses were not circuses or menageries under which the city can charge $30 for a permit, nor yet were they to be considered as bowling alleys nor billiard parlors, for which $10 per permit is charged. A session resulted at which it was de- rided to call them miniature golf links under special ordinance with a license tax per year of $30. Up in Frederick, Md., R. Ruch Lewis, who has taken over the old Calvary M. E. Church property, has obtained a permit from the city engineer to remodel the interior of the church for a Tiny Tim golf links for indoor use. Two permits asked for in Baltimore have been opposed at public hearings held and one was denied with others still in abeyance. According to a concession granted to Harvey Porter, golf professional for three years of the Baltimore parks, small golf links will be built in the city parks of Balti- more ; the prices for the public using them will be regulated by the park board and fifteen per cent of the gross will go to the park board for the city. This action has been done to increase the revenue of the board for general purposes of the parks. One small course for negroes is being built in Druid Hill Park now. The entrance of the city park board of Baltimore into the miniature golf business probably will do more to hurt the privately owned small courses than any action which the movie men could take. J. A. Helprin, president of the newly formed Miniature Golf Operators' Associa- tion, has protested to the park board against the granting of a concession without posting a public notice and without asking for bids. He may file an injunction action to prevent building of the park links. Wise Guys Washington. — Sand lot golf opera- tors didn't get away with a fast one attempted here, when they tried to evade the 11:30 P. M. closing regula- tion. As the ordinance said nothing about hour of opening, they would switch off the lights at the designated hour, and after a few minutes of dark- ness, switch them on again. However, Police Judge Hitt ruled that a "rea- sonable hour" of opening must be ob- served, so that the courses must re- man closed until daylight at least throughout the district. Face Municipal Levies Two other angles of the minnies in Balti- more have come up in the license fees that should be charged and the property value assessment for sites on which they are lo- cated. It has been decided to charge a license fee of $50 per year in Baltimore for per- mission to run the minnies and the Appeal Tax Court is making an investigation con- cerning the realty values of the sites. There is a possibility that the small golf links built will be considered in the nature of improvements to the property and assessed next year according to the type of the lay- out whether the property value has been enhanced. Extra work has been given the board of zoning appeals due to the building of some courses being opposed by residents in the vicinity of the site where the golfie has been proposed. Rev. Dr. W. W. Davis, secretary of the Lord's Day Alliance has entered the fight against the minnies by having a conference with Charles D. Gaither, Baltimore Police Commissioner. Davis was accompanied by three others, but he acted as spokesman and requested Commissioner Gaither to do something about the minnies keeping open house on Sunday, his reason being that it is commer- cialization of the Sabbath. The commissioner said he would ask the Attorney General to rule whether operating the minnies on Sunday is violating the Blue Laws and that he would give some thought to the matter himself. But the commissioner has felt, it is understood, that the fee paid by the small golfers is similar to the greens fee paid by the golfers on the large courses. Only one other complaint has been heard that where a minister asked the proprietor of a minnie near his church to curtail activi- ties during services, which was done. Opinions Vary on Golf's B.O. Effect at St. Louis St. Louis — The 87 miniature golf courses now in operation in this city ami vicinity, which represent an investment of about $250,000, have presented a serious source of competition for picture houses, but the measure of their drain on the box-office re- ceipts of either the first runs or neighbor- hood theatres is very problematical. Some say it is large, while others are inclined to discount these appeals, saying that the patrons of the golf courses see their weekly picture show, nevertheless. James T. Latham, secretary of the St. Louis Miniature Golf Course Association, has estimated that the local courses employ 400 men and women and in their construc- tion furnished work for 340 electricians, 450 carpenters, 100 painters and 850 la- borers. "Miniature golf, instead of being a nui- sance, is a growing industry, and instead of being a temporary fad, it has come to stay," Latham states. Nevertheless, there are some ads in the classified sections of St. Louis newspapers offering some of these small golf courses at bargain rates. Away from St. Louis the golf competition is even more keen. There is not a town or village in southern Illinois and eastern Mis- souri that does not boast of one or more of the golf courses, driving courses, target galleries or some other form of golf. In the small towns the theatre is more directly af- fected than in a community like St. Louis, where the populace must have variety in its entertainment the same as in meals. Exhibitors Enter Field Some of the exhibitors of the territory have entered the new field. John Karzin, who formerly operated the Lincoln, Olympia and Casino, St. Louis, has closed all of his houses and is now operating a miniature golf course and is making money. Hector M. E. Paszemoglue has a golf course in the lot formerly occupied by the airdrome ad- joining the Embassy. Fred Wehrenberg, president of the east- ern Missouri and southern Illinois exhibitor units, is operating a golf layout. This course is sufficiently far enough away not to come into direct competition with any of his houses in South St. Louis, but he has util- ized it to advertise his houses. Russell Armentrout has opened a golf course in Pittsfield, 111., and Clarence Denny, Roodhouse, 111., exhibitor, is run- ning a course at Whitehall, 111., while Oscar Wesley of Wilsonville, HI., is another ex- hibitor who has turned to golf away from home. His course is in Carlinville. The ratio of driving courses to golf courses is about one to seven in St. Louis and elsewhere in the territory. The public at large sees much good in the golf courses and for that reason exhibitors must go rather slowly in attempting to check their growth. Baby Links Fail to Worry Canadian Showmen Ottawa — Exhibitors of Canada have not been greatly disturbed by competition from miniature golf courses for the simple reason that the baby-link counter attraction has not been substantial. Midget golf was comparatively late in starting in the Dominion and promoters have profited by the news from the United States that corner lot golfing had been over- done and that plenty of the Tom Thumb September 6 , 1930 Motion Picture News 35 Theatres Scoff at "Immature" Golf As Cool Weather Deals Solar Plexus Blow courses were already for sale. Further, the authorities in various Canadian cities were quick to place restrictions on these opera- tors. License fees, mostly $50 per year, have been imposed for each course ; the trick courses have been barred from resi- dential zones ; practically all courses must close at 11 P. M. and, with a few excep- tions, they are not permitted to operate on Sundays. Toronto, with a population of 850.000, has 30 golf courses and this total includes a number outside of the city limits. Montreal, with a population of 1,100,000, has only 20 real golf lots. Ottawa, the Federal capital, population 140,000, has but six courses and one of these is outside city limits. Some are popular with the passing crowd, but others are just struggling along. Hamil- ton, Ontario, has a handful, but the civic authorities there clamped on a $100 license fee, which threw cold water on a number of corner lot projects. A legal jam has developed at Toronto where the county police magistrate ruled that the miniature golfers had as much right to play on Sunday as the big club golfers. Municipal officials, exhibitors and the clergy have been up in arms, as a result, and Hon. W. H. Price, attorney general for Ontario, has arranged for an appeal from the de- cision so that the court of appeals can as- certain if Tom Thumb golf comes under the Lord's Day Act or not. Sunday golf, and Sunday shows as well, are permitted in the Province of Quebec, so there is no kick from that source. 90 Per Cent Pee Wees Held Losing at San Antone San Antonio, Tex. — While miniature golf courses have materially decreased summer theatre attendance here, local theatre heads have taken no steps toward offsetting the competition for the reason that they believe that within a short time this craze will die a natural death. There are approximately 100 Tom Thumb courses and six driving courses in this city and territory. The Tom Thumb courses are almost as numerous as gasoline and service stations. '1 here is no way of determining the actual number of miniature course-*, for no permits or licenses for their construction or opera- tion are required. As a result, new course- are springing up almost daily. Most of these courses are of the regulation variety — constructed as cheaply as possible — but there are two elaborate courses, in one of which a local independent theatre owner is in- terested. While a few of the miniature courses are coining money, fully 90 per cent of the courses are a losing; proposition, according to an analysis made by exhibitors. A local newspaper tied up with a half dozen of the more prominent courses in a golf tournament, but it has not met with much success. Little success has also been met by a local course owner who has de- veloped the club idea. Under this plan a club member paying a fee of $1 monthly is Another Gag Something new in abbreviated golf is claimed for a device soon to be put on the market by Jack Goldstein, veteran New York film salesman. It is a driving course gag, the player driving the ball into a curtain. By means of the apparatus, the force with which the ball hits the center square in the curtain gauges the yardage accurately, according to Goldstein. A series of l'ghts informs the jdayer of his yardage. A ball which does not hit in the center square would be in the rough under course conditions, Goldstein says. allowed to play day or night on any of a half dozen courses operated by this owner. His plan was to enroll from 15,000 to 18,- 000 members, but thus far he has not se- cured more than half this number. How any profits can be derived by the club idea i- a mystery to theatre men. Should the golf craze continue through- out the winter months, theatre managers de- clare they will take steps to offset the evil. What these steps will be has not been deter- mined, but it will undoubtedly be a demand on their part that the city administration regulate these courses by forcing them to pay yearly licenses. < Ine reason that local theatre managers have taken no steps toward meeting this op- position lies in the fact that practically all local motion picture houses are owned by Publix and RKO. They are powerless in incorporating the golf idea in their theatres without orders from district or national headquarters. Demi-Tasse Courses Hurt Albany Take; End Forecast Albany — There are seven miniature golf courses in operation within city limits. The words "city limits" are necessarily used in view of the fact that there are fully as many of these courses operating just outside of the city where land can be leased or bought at a much smaller price than within the city itself. These courses started early this summer when one was built near the city boundary in one of the finest residential sections. The success of this course was such as to immediately attract attention and resulted in others being built. In fact, some of those building courses worked nights and Sun- days in feverish haste in an effort to have them completed as soon as possible. When it comes to the number of minia- ture golf courses in this territory, it would be a hard matter to make an accurate count as they are springing up almost over night. The neighboring city of Troy has a half dozen, while Schnectady, 14 miles distant, has seven or eight in operation and more in sight. But, in addition to this, there is now a miniature golf course in operation on practically every road running in and out of Albany and likewise at practically all of the local so-called summer resorts or beaches in the immediate vicinity. Within a radius of 100 miles of Albany there are probably 100 in operation, for every small village has a course or two and there seems to be no let up either in the patronage or the desire on the part of persons to own and operate them. Driving Courses Not Popular Driving courses have not been as popu- lar. All of these are located outside of the city where there is more room. All told, there are probably not a dozen in this sec- tion. This is due to the fact that few women care to test their driving powers on these public courses and, in case of short drives, to be subjected to laughs of onlookers. There is no question but that the minia- ture golf courses have cut heavily in the business done by the picture theatres of the city and territory. One exhibitor in Albany •tiled during the past week that miniature courses have cost him about ten per cent in business this summer. Exhibitors in the territory are doing nothing to combat the drawing power of these courses, feeling that with the close of summer there will be no further competition from this source. There is only one instance where an ex- hibitor in this territory has incorporated a miniature course of his own on a vacant lot, adjoining his theatre. He is Fred Mau- serl of Glens Falls. So far as can be as- certained, tnere have been no tie-ups be- tween the theatres and the courses in this section of the state on a combination ad- mission rate. Half Pint Golf Not So Hot, Tampa Declares Tampa, Fla. — Grown-up golf seems to be as staple as sugar here in Tampa, but the half-pint variety isn't so hot. In fact, after a careful survey, it is tough to find where any of the owners of Tom Thumb courses have purchased yachts or booked European passage. Large golf boasts four pretentious coun- try clubs in the territory surrounding the city and there are three pastures inside the city limits, all having a good membership and a staple daily play, but, this being a daylight game and one that has held the boards for these many years, the effect on the box-office is something that can hardly be figured in lucre. The miniature bug hit Tampa about a year ago. with the original putter getting a pretty good play for a time, but it fell by the wayside as more elaborate courses were installed. Now there are a dozen of these baby affairs in and around Tampa, but only two are getting what you could call a real play. These two are quite elaborate and both located in the heart of the city, one being in the recreation grounds of the Tampa Bay Hotel park, which is owned by the city and is a public park. Exhibitors Unruffled This course is a direct competitor of the Park theatre, which is just across the street. The play there is largely at night and the course seems to be getting quite a break. It looks as if some of the quarters they take in might tally on the register of the theatre. 36 Motion Picture News S e pt e m her 6 , 19 3 0 but it docs not seem to have added any gray hairs to the head of George Peck, man- of the Park, for George seems to favor the idea. "The fact that the course is well lighted at night is an added attraction for this sec- tion," says he. "I have watched the players and I find quite a few drop in on us after playing a game or two. Many of our patrons, who arrive after the feature has started, will consult our schedule and then go across the street for a game, or to watch the play, while waiting for the next show." Peck finds the night baseball a much greater competitor, as the grounds are but two blocks away. "Fortunately," says George, "this night baseball is not a daily diet." George E. Shivers, house manager of the Tampa, says he has noted no ill effects from pre-natal golf craze and has no idea of do- ing anything to combat it. Night baseball, however, leaves its mark at the box-office, fter talks with other Tampa managers. it ' pears small-time golf is not recognized as . competitor and no advertising has been, or \ 11 be, directed against it. All prefer to expk it their houses and shows on merit as cool, restful entertainment. The only effort to capitalize on hot-house golf here was when James Newman, manager of the Strand, installed a section in the lobby and allowed waiting customers to do a little putting. This brought a few laughs and seemed to be enjoyed by some, but it took up so much space for all the good it did, that Newman pulled it out after a few weeks. That looks like about all the recognition the bla-bla golf will get from Tampa show- men. The Toledo Way Two Frisco Theatres to House Midget Courses San Francisco — When in doubt what to do with an old theatre of the silent film era turn it into an indoor golf course. That is the reasoning pursued in the case of two houses — the historic Portola, on Market St. near Fourth, and the Garrick, Ellis St. The Portola was known as one of the biggest money-makers of the "pre-cathedral cinema period." While operated by Ralph Pincus, Herbert Rothchild and Gottlob & Marx, "The Spoilers" was shown there for the first time in San Francisco. With the profits of its operation and sale, Rothchild, in association with Paramount, built the California a few doors away. Mary's Swell Links Hollywood. — Wilshire Links, the new miniature golf course owned by Mary Pickford, opened with a flash that would have done justice to Sid Grauman. Huge search lights and a dance band were a part of the attrac- tion and the crowd jammed the streets for blocks. Despite the fact that studio pressure was brought to bear on curtailing the advertising for the opening, every "goofy" golf fan in the city was pres- ent, apparently. Theatre managers in the vicinity didn't go for the idea so much and were the cause for the cut- ting down in plans for the ballyhoo, according to reports. The course is one of the toughest in the city as far as hazards are con- cerned and cost about $50,000 to lay out. The property alone is valued at about $35,000. ynu whole famk will MIMIilURE GCXF Toledo — Cooperative advertising by pee-wee golf operators is being resorted to to sell the idea to localities here right down to a map telling the public where to go to play midget golf. Courses of Future to Be Done by Architects? Washington — Tent and awning manufac- turers are being urged to look into the demi-tasse golf craze by the Department of Commerce with a view to selling opera- tors the idea of using canvas and other forms of covering, thereby making the courses all-year-'round affairs. "The miniature golf course," points out the department, "is peculiarly adapted to benefit by installation of canvas coverings in one form or another. Tents of the larger type can be bought at prices ranging from $500 for 'tops,' up to $7,500 for capacity installations of the best grade. An awning installation of the shed-roof type can be in- stalled at about 20 cents per square foot, or about $2,000 for a space 75x125 ft. Due to variations in size, such installations would not ordinarily be standard, so that at the present time costs might be higher than they might be if standard tent anu awning sizes were taken into account at the time that the course was built." Explaining further how exhibitor' wor- ries may be augmented, the bulletin con- tinues : "Included in such installations might be gal- vanized iron frame work to support the canvas top and sides, heavy center poles if a ridge is desired, a mechanism for unrolling the canvas, ties to fasten it at the supports, and various other features well known in the tent and awning trade, their employment vary- ing with the elements of desired cost and the service that is to be rendered. It is possible that the athletic field tarpaulin, either toward the end of its career in the ball park, or during its off season when out of use for baseball, might be adapted to use over the small golf course, either where an A-roof covering is feasible, or in situations between blank walls where the course occupies a narrow lot to be shaded by a tarpaulin arrangement grommeted to the building walls. "Depending upon whether it is to be rated or operated by owners, the original layout of the pony golf course of the future may well be done according to architect's plans and specifications to include concrete base blocks with sockets for tent or awning supports of standard size. The latter may be a lemporary or permanent installation, so that the equip- ment could be handled as a removable item. "A covered course would swell receipts for very apparent reasons, the present day-time receipts of the uncovered course running usually in the neighborhood of only 25 per cent of the day's total. The past season has been profitable to the golf courses in one item that will not soon be repeated — there has been less rain than for the previous yearly average of 55 years. A course covered against snow for winter play does not necessarily have to be heated, although the comfort of a com- pletely enclosed game will probably repay the investment involved. It must be remembered, however, that golf has its place as an outdoor winter sport, the main deterrent being snow and attendant conditions of play. Totally or partially enclosed by canvas, the outdoor golf course in one location the year 'round should mean better business for the owner than a duplicate course in a converted building. "In point of additional revenue, an additional investment in canvas 'coverage,' carrying a reasonable interest and depreciation charge (of $750 to $3 000), would not be disproportionate. The average course is installed at a contract price of $4,000. I and rent based on realty values of from $5,000 to $50,000 for the town or city lot space, makes surprisingly high equipment and land value to start with. This, with lights, labor and replacement costs make no a daily overhead of about $25 for the small investment and over $50 for the larger ones. Twenty-five or fifty dollars a day means a charge of about $6,000 or $12,000 on a year 'round basis (the days not operated being omitted). An additional cost for tent or awning protection that might be as low as $750 or no higher than $3,000 annually in the more expensive locations does not appear excessive in view of the possibility of increased revenues. "The above is intended as a preliminary analysis of the situation, to be read in the light of the individual case by the man who is think- ing of his miniature golf course in terms of the future. That the golf idea has come to stay is fairly evident. But the miniature golf course proprietor is confronted by some shortly approaching years whose meaning for h'm he can only conjecture. That he has a problem of demand whose keynote is 'weather' is the sense of this analysis — whether the outstanding performance of canvas as a solution of weather problems is to be repeated in the case of miniature golf is possibly a matter of very present importance to two principals — the awn- ing man and the miniature golf course owner." How it all started is explained by the bulletin as follows : "Enthusiasm in miniature golf has seen Dangerous San Francisco — This miniature golf business is just too darned big a proposition for Uneda A. Thomas. Miss Thomas made a hole in almost every one on a Market street tabloid links, but it took just about five nice, front teeth to do it. The young woman was just getting warmed up to the game, teeing up for the fifth hole. Joseph La Salle was playing ahead of her. Joe was a bit excited about his game, too, and sent the ball sailing with such zest that his club twirled about in the best follow through manner. It followed far enough to collide smack with MJss Thomas' teeth. A shriek temporarily stopped all action on the course and Miss Thomas went to the hospital with missing teeth, cuts and bruises. September 6 , 1930 Motion Picture News 37 Co-operating New Orleans — While theatre attend- ance has been affected somewhat by the approximately 300 miniature golf courses in the territory, 42 of which are in New Orleans, exhibitors now are tying up with the courses on ad- vertising. It is doubtful whether any indoor courses will be installed, due to favorable climatic conditions here. within the past two years a greater expansion than has been the fortune of any other minor industry. Hailed by columnists as good copy, by advertising firms as a bright account, it has taken on the dignity of a major sport and become an American institution. Gross income for one course varies between limits of one and ten thousand dollars per month for a season of six to ten months, according to the weather. Towns of less than 10,000 popula- tion boast as many as four courses, none of them in the red. Three miles outside a Southern city there is a course returning as much as $350 per day to its owners ; additional parking space to care for 300 cars has had to be provided to take care of capacity. "Careful estimators have valued wee links in the United States at $125,000,000. _ This figure excludes real estate involved, which is now showing a return upon a valuation of hundreds of millions of dollars in addition. This is based on a total of 25,000 courses, which was considered conservative a month ago. What it is now, or will be a month from now, is at best a conjecture. "Thousands have been given employment in upwards of a dozen trades, tickers have been relinquished for hazards in the open, the American public has found a new interest in sport, a renewed spirit of enterprise has been stimulated. "Reputed to have been started in the South- west through the joint efforts of three indi- viduals whose names indicate Scotch, Mexican, and Irish extraction, and further developed by Garnet Carter when he laid out the first Eastern course near his hotel on Lookout Mountain, using cottonseed hulls for 'fairways' and 'greens,' miniature golf has become every- body's game in a sense, a sport and an enter- prise in which nothing is cons'ant but change. "Business of such startling increase focuses attention. The majority of the courses now operating have yet to span the lean seasons of late fall, winter, and early spring — the bogeys of wet, cold, and snow, with the'r accompany- ing discouragements to regular exercise. The greater part of the past season has been dry, with few inerruptions to plav except from unusual heat during the day. The problem of how to extend the seven-month season in the East and North arises here as inevitably as it has in the building trades. Will outdoor golf become indoor golf, taking unto itself new, expensive quarters — possibly duplicating present locations for inclement seasons in other spaces now- used for theatres, gymnasiums, winter show places, etc.?" Denver Zone Concerned, but B.O. Squawk Is Missing Denver — Exhibitors here are much con- cerned over the spread of abbreviated golf, although there have been no complaints of great effect on receipts. There are an estimated 200 outdoor and a half dozen indoor courses operating or being installed in Denver. Exhibitors are tieing up with the courses, advertising their attractions on the score cards used on the various links. H. Bis- choff, Armada Theatre, Lovell, Wyo., has its own courses at Lovell, Basin, Lander and Riverton, Wyo., and C. W. Kelly, of the Park, Greeley, Colo., has a flourishing course ne^r his theatre. Sports Writer Raps Nite Ball As Ruining Game Milwaukee — Theatre owners will be in- terested in a commercial slant on night base- ball by a sports writer whose reputation is second to none in the country, and who hasn't a kind word for the innovation — Hugh Fullerton, for many years with the Chicago Tribune. Hugh is now retired, but has not lost his interest in baseball and sports, and now and then contributes an article to the home town paper, which hap- pens to be the Columbus Dispatch. He is a more or less steady contributor to na- tional magazines also, despite his "retire- ment." Recently he offered seven questions on night baseball to the big league moguls, through the columns of the Dispatch. To indicate the interest in the subject, these were widely copied by the daily press. Be- fore offering Hugh's pertinent questions, here is a reaction to the same subject by Manning Vaughn, sports expert of the Mil- waukee Journal. "Hughey Fullerton, who introduced math- ematics to baseball and proved that a first baseman with bunions could cover more ground when he sat down than when he stood up, takes his pen in hand and chas- tises the magnates for trying to force night baseball down the guzzles of the customers. Going Into Show Business "While it may not mean anything, we agree with Hughey that the magnates are treading on dangerous ground trying to compete with the movies, the theatre and other legitimate night attractions. They are quitting the sporting game to go into the show business, and in time the newspapers may tell them to get their publicity where the movies get it — at so much per line. "Last Saturday only 25 fans turned out to see a night game in the Mississippi Val- ley League and the game was called off. We cite this as proof that the lights will lure only as long as a club can stay in the race and keep up the interest of the fan. When that is gone, his patronage will go with it. regardless of sunshine or moon- shine." Here are Hugh's questions on the night baseball situation: "First. Will the newspapers, which have fostered and built up baseball and given it millions of dollars worth of free publicity Mi] the theory that it is a sport, continue to print baseball as news when the owners deliberately transform it into a purely com- mercial proposition? Will the morning New Haven Socked New Haven. — Theatre owners have been taking it on the chin to the tune of about 25 per cent, in territory where miniature golf courses are op- erating. There are 53 demi-tasse links in the territory and about ten under construct!on. Five indoor courses are planned in New Haven alone, indicat- ing an effort to retain business when cold weather arrives. Not Worried Memphis. — Abbreviated golf never has been a serious issue here. For about a month after they made their debut, they affected attendance. Memphis has a population of 252 049 and there are only ten courses operat- ing here, six of which are practically deserted. There are no plans for in- door courses and exhibitors aren't worried. newspapers which have carried most of the baseball games and scores be able to get them? The majority will not take sporting extras in order to get reports of night games. Every advertising and circulation editor knows that such extras are not reve- nue producing. The majority of morning newspapers will be printed and distributed before the games end. Will the afternoon papers consent to printing the box scores of the preceding night games ? In my opinion, the majority will not. Queries Exhibitor Reaction "Second. What attitude will theatres, moving picture magnates and amusement park owners take? The majority, I think, will fight night baseball tooth and nail. For night baseball will be a direct slap at their attendance. Because of that the theatre and amusement park owner will demand of the newspapers that baseball be placed upon exactly the same plane as other amusement enterprises. "Third. The crime angle: Will the police be able to handle night crowds which offer a fine opportunity for pickpockets and hold-ups ? "Fourth. The traffic angle: Will cities permit night noise increases and night traf- fic jams to disturb sections of their towns? Will cities give additional police work to aid a commercial enterprise and either hire more police or force the staff to work extra hours ? "Fifth. Weather: How will night games be possible in early spring or early fall when the nights get cold ? "Sixth. Will fire departments stand for extra fire hazard any more than the police will stand for the police hazard ? "Seventh. The umpires : They will be practically defenseless on such a field and it will be impossible to detect bottle throw- ing or such attacks. 1 expect the climax of the night experiment to come when some umpire is killed for a close decision at the plate." Miniature Golf Fails To Make Dent in Frisco San Francisco — Pee Wee golf has been slow in making a dent in this town of 700,000, which to date boasts of less than 30 courses. With such a small number in operation, no effect has been felt at picture houses, nor do exhibitors expect inroads on box office grosses when the number in- creases to such radical proportions as in other key towns. In a town where golf has always p'ayed an important part in the scheme of outdoor sports, Tom Thumbs have failed to create an impression on enthusiasts of the game. New taxation regulations place a levy of $3 on small courses and a sliding scale for larger links. Admissions usually hit around 35 and 50 cents for adults and 15 cents for children. 38 Motion Picture N e w i September 6 , 1930 Ambiguous Hollywood. — An excerpt from one of the reports handed in by a critic for the Women's Club here has caused a great deal of amusement. The report which was the cause of so much mirth read as follows: "A clean comedy. Would have been cleaner if the vulgarities had been omitted." Film Records Not Touched By Fire In Washington Washington — Motion picture records of the Federal Trade Commission were left intact by the fire which destroyed the great- er part of the commission's building, it was shown by a check made this week. The fire which razed the building, one of the many temporary structures of wood and stucco hurriedly erected just prior to and during our entry into the World War. failed to reach that end of the building in which the records were kept. Generally speaking, it was said by officials of the commission, some damage by fire and water was suffered by records which were on the desks of officials and employees at the time of the blaze, but none of any great import- ance was irreplacably destroyed. Coming as it did at the end of the sum- mer let-down, when such cases as the com- mission had under way were being conduct- ed outside of Washington, the fire will not greatly delay the commission in the hand- ling of its cases. The secretary's office and a few others at one end of the building were not reached by the flames, although they suffered some damage from water, and for a few days such work as is performed pending relocation of the commission will be conducted from there. Space is now being provided for the com- mission in other Federal buildings in Wash- ington, and it will be located in new quar- ters within a few days. "Pete" Woodhull Resigns From General Talking Co. R. F. (Pete) Woodhull has resigned as executive vice-president of General Talking Pictures. He lias not made any future plan' ther than that he intends to vacation for <• onth at least. He declined comment Wednesday on the reason for severing re- lations with the M. A. Schlesinger firm. For years, Woodhull was active in affairs of the M. P. T. O. A., serving several terms president. He re- signed the presidency to join General Talk- ing Pictures, and was succeeded bj M. V itman, who filled oul Woodhull's unex- pired term and sub ■ quentl) wa i li i ted for a full term, which expin s in I (ctobi D. W. Sees Need Of More Brains In Production D. W. Griffith The potentialities of talkers are so great that "we should get down on our knees, even in a speakeasy, and thank God," de- clared D. W. Griffith during an interview in New York this week. Bubbling over with enthusiasm, he voiced a wish that he were only 35 in order to carry out some of the plans he has in mind. "It has been said that motion pictures have passed out of the stage of infancy," he observed, "but that did not occur until the ad- vent of sound. There are no limitations on talking pictures. The future will reveal startling advances in the technic of making them. However, the greatest need of pro- duction now is brains. Only brains will develop the art." D. W. is to spend a month vacationing in and around New York, but he declared that he had not decided on his next vehicle. It may be a Dickens story, either "Pick- wick" or "David Copperfield," and he also is considering filming the life of Sam Hous- ton, waxing loquacious over the colorful life of the Texas character. He evaded a ques- tion as to whether Texan capital would finance the filming of "Sam Houston," but asserted that he may release it independent- ly of United Artists, in which he holds a one-sixth interest. The classics, he added, constitute a rich source of material. Color and wide film, he asserted, tended to destroy the "intim- acy" of pictures. General Theatres Net Jumps to $1.88 Share Supplementing original report of General Theatres Equipment, which showed a six months' net of $4,024,333, or $1.41 a share on common, a second report revealed ad- ditional earnings of 47 cents a share on out- standing common when investments, includ- ing Fox Film's equity in earnings of Loew's are taken into consideration. This brings total share earnings on General common to $1.88 for the half-yearly period, ending June 30. Company has marketable securities, which it current prices, cost more than $20,000,- 000, it is claimed. The company owns 48 per cent of total outstanding Class A and B shares of Fox Film. R. F. Woodhull N. Y. Hippodrome to Plan One More Season at Least Plans to demolish the New York Hip drome have !>een abandoned temporarily and the theatre reopens Saturday under a com- bination policy. It will be operated by RKO for another season at least. A feature pic- ture and eight acts are on the opening bill. Impossible They are telling the story of a prominent producer out on the coast who telephoned his agent and left these instructions: "What we need in our scenario de- partment are several geniuses. Round up several tonight so that I can in- terview them tomorrow." Philly Walkout Off; Musicians Agree to Truce Philadelphia. — Threatened "walkout" of Philadelphia theatre musicians has been averted for the time being at least, the musicians having agreed to a truce extend- ing to Sept. 11. Though their contracts expired last Saturday night, the musicians remained at their posts until the leaders of the union could negotiate further. The Philadelphia situation became threat- ening last week when the Stanley- Warner interests announced that they would employ only forty-odd musicians instead of the more than 200 of the last contract, and with the announcement of the Fox that it would abandon its "grand orchestra" of more than 40 pieces in favor of a stage band of 17 members. The local musicians' union immediately insisted on a renewal of con- tracts on the same basis as 1929 and advanced a two-day ultimatum. Following a conference between Joseph N. Weber, president of the American Federation of Musicians, and the local theatre managers, the ultimatum was aban- doned and the truce period extended to Sept. 11, during which time the local musi- cians' committee, Romeo Cella, Harry Swerdlow and Ralph M. Dalton, will meet with William M. Goldman, Stanley-Warner general manager, and Dave Idzal, Fox manager. No contracts of any nature whatever will be signed until the expiration of the truce period. Legit Subsidiary Formed By RKO, Le Baron Says RKO has organized Metropolitan Prod, as a subsidiary to produce legitimate shows at the Mason, Los Angeles. Plays which show promise will be presented in New York. Frederick J. Latham is general stage director and Charles Harris busi- ness manager. Most of the plavs will be filmed by RKO. William Le Baron, vice-president in charge of RKO production, will have charge of the new company's activi- ties. Le Baron now is in New York. William Le Baron Leroy to Direct Bow Hollywood — Mervvn Leroy has been borrowed by Paramount to direct Clara Bow's next talker. September 6 , 19 3 U Motion Picture News 39 Labor Day Marks End of Weak B.O. Figures on Bway With "Abraham Lincoln" turning in nearly $18,000 in its first week, Garbo pack- ing the Capitol doors on a gross of $98,322, "Hell's Angels" selling to S. R. O. at both Criterion and Gaiety, prospects for an early fall revival along New York's big street look plenty bright. At least, a majority of houses are playing to normal business and not showing the red of summer intakes. Labor Day's three-day holiday brought thousands to the town, which helped bolster this week's business, the flood of holiday vacationists out of Xew York reacting but little at most windows. Ruth Chatterton's "Anybody's Woman" showed justification for a second week at the Paramount, where the picture drew slightly over $86,000. Other runs, except in a few cases, were high. Estimated takings : •'BIG HOUSE" (M-G-M) ASTOR— (1,120), 50c-75c-$l-$1.50-$2, 7 days, 10th week. Other attractions: Comedy, "Co lege Hounds"; newsreel. Gross: $19,822; sensational run for this house, figure holding up plenty strong in these late davs of run. "ROMANCE" (M-G-M) CAPITOL— (4,700), 35c-50c-75c-$1.50, 7 days. Other attractions: Overture, Hearst Metrotome news, pres- entation ("Capitol on Parade"). Gross: $98,3/2, proba- bly the highest proportionate gross of the week on Xew York's main stem; la Garbo is always sure fire at this house, which needed this high figure p.enty after many under-par weeks of the summer. "ABRAHAM LINCOLN" (U. A.) CENTRAL— (1,490), $l-$2, 7 days, 1st week. Other attractions: Short-reel comedies. Gross: $18,002; plenty high even for an opening week at this little house; looks good for a long pull. "HELL'S ANGELS" (Caddo-U. A.) (Playing simultaneous y at Criterion and Gaiety) CRITERION— $l-$2-$2.50, 7 days, 2nd full week. Other attractions: None. Gross: $18,200, maintain- ing the high level set by opening week, and looks good for a long run at both h<>i EMBASSY— ALL NLWSREELS EMBASSY— (598). 25c. 7 days. Straight newsreel show, running continuously. Gross: $3,200, which means more than doubt par fur t H i — house, which constantly pulls in b g dough. "HILL'S ANGELS" (Caddo-U. A.) (Playing simultaneously .it Criteri n and Gaiety) GAIETY— (S)8). $l-$l.S0-$2-$2.SO, 7 days, 2nd full week. Other attractions: None. Gross: $17,100, still flying high in the c ouds. "OUTSIDE THE LAW" (Univ.) GLOBE— (1.050). 3Sc-50c-75c, 7 days. Other at- tractions: Comedy ("( ariuva] Revue"); cartoon, ("Honolulu"). "MOBY DICK" (Warners) HOLLYWOOD (1,600), 60c-75c-$l-$1.50, 7 days, 2nd week. Other attractions: Two short-reel comedies. Gross: _ $20,132, dropping $5, COO under opening week, which is entirely too much tor this Barrymore opus. "ANYBODY'S WOMAN" (Paramount) PARAMOUNT— (3,700). 40c-50c-65c-85c-$l, 7 days, 2nd week. Other attraction;: Stage show, newsreel, overture. Gross: $86,400; this big draw undoubtedly due to Ruth Chattel ton, who usually pu Is heavy takes at this house. "ANIMAL CRACKERS" (Paramount) RIALTO— (1.904), 65c-85c, 7 days. 1st week. Other attractions: Short ("Many Moons"). Gross: $26,700; only so-so for this house. "EYES OF THE WORLD" (U. A.) _ RIVOLI— (2.103), 35c-65c-85c, 3V2 days, and then "Monte Carlo," which got off to an auspicious start, showing plenty of black on the books as compared with the red figures turned in by "Eyes." Gross: $12,500, for 3% davs. plenty low. "COMMON CLAY" (Fox) ROXY— (6,200). 50c-75e-$l, 7 days, fourth and final week of a record-breaking run during which entire four weeks' gross tota'.ed nearly $465,000. Other at- tractions: Newsreel, overture, stage show. Gross: $107,538. a remarkable figure for this weekly change house considering the fact that first week's take was only stght v higher than cluing. "MATRIMONIAL BED" (First National) STRAND— (3,000), 35c-50c-65c-85c. 7 days. Other attractions: Three short reels. Gross: $24,752; not the least bit imortssive. "OLD ENGLISH" (Warners) WARNERS— (1,490), $l-$2. Other attractions: Vita- phone Varieties. Gross: $22,203, a honey, pulling plenty in the black on this first week's showing; looks good for plentv more. "DAWN PATROL" (First National) WINTER GARDEN— (1,493), 35c-50c-65c-$l, 7 days, 7th week. Other attractions: Frisco short, "Song Plugger." Gross: $26,825, plenty high. Warners in New Field ;\ great motion picture com pan) 'enters ,/ife INDUSTRIAL FIELD Warner Bros. ffrod ihe field in + Wiih one bold it-fide they have i forefront of the commercial Fiefii > odvonted to the You now can hove on ino ■ e modi by the compony that brought the Tolktng Pu the wo.td. The-ir Industrial and comme'tioi deportment of lo T«hfu™ tho or dcale'V O' br:no how lo yw 3 0»elwr» of your con\pany ond wtrot if meant Or, by rh» l/M of o duectly to on ovdieru* of 5.000.000 pcoplo who a't»id the b^>> ■ advertrta ■ ■ Th» cot! for i1iuitrol«d book deici; • I of 'h* induirr-ol : Warner Bros. "-""- WARNfcK DKUi. INDUSTRIAL PICTURES, INC. A SU»SlOM«r OF W1»Nf» »■ WHAT WARNER BROS. PROMISE WARNER BROS DELIVER Warners are directing sales copy at big busi- ness enterprises as part of their initial campaign to put over the recently organi ed industrial film department. This is a reproduction of a page display carried in *' Sales Management." Fox B. O. Figures Up 40%, Routing Depression Bunk Oscar S. Oldknow, vice-president, and Harry Arthur, general manager of the Fox circuit, put a heavy battery of theatre auditors on the books of company holdings to determine exactly how bad this widely- touted depression era had influenced box office business. The check-up routed the most convincing argu- ments of pessimists : Business is 40% better at all Fox houses than in the same period for the past several years, and 50% better over similar weeks last year at 12 key spots. Results of the sur- vey, according to the Fox execs, indicates an early return of prosperity to all theatres, with the outlook brighter than it has been in many seasons. All Fox houses which were darkened during summer months reopened on Labor Day. There were 12 in this sfroup. Oscar S. Oldknow $2,000 in Schildkraut Estate Los Angeles — Final accounting places total value of Rudolph Schildkraut's estate at $2,000. The veteran actor is survived by his widow, Erna, and a son, Joseph, both in New York. Marx Film Sends House to Record On $40,000 Take Los Angeles — Playing at pop prices at the weekly-change Paramount theatre, the four Marx-men broke the year's house rec- ord with "Animal Crackers" on a $40,000 gross, which rated the comedy 160%. A big new stage show helped tremendously. The Circle, grossing $17,700, or 145% on ••Holiday's" fourth week; $18,250 and 188% clicked by "All Quiet" at the Criterion and the first week of Arliss' "Old English" which rolled up 200% on a $28,000 gross at Warners' Hollywood were the outstand- ing attractions of a week which was marred plenty by low figures. First showing of the Spanish version of "Benson Murder Case" at the California International house brought $7,000, a splen- did figure. Estimated takings : Los Angeles "HOL.DAr (Pathe) FOX CAKTHAY CIRCLE— (1,650), 4th week, 7 .lays, twice daily, 75c to $1.50. Other attractions: Abe Lyman and band, comedy, Movietone news. Gross: '$17,700. Rating: 145%. "ALL QUIET ON THE WESTERN FRONT" (U.) FOX CRITERION— (1,652), 1st week. 7 days, 35c to 65c. Other attractions: Movietone news, comedy. Grofs: $18, -'50. Rating: 188%. "CALL OF THE FLESH" (M-G-M) LOEWS STATE— (2,418), 7 days, 35c to 65c. Other attractions: Comedy, Metrotone and Movietone news. Rube Wolf and Fanchon and Marco "Rhythm-a-tic" Idea. Gross: $34,500. Rating: 123%. "ANIMAL CRACKERS" (Para.) PARAMOUNT— (3,596), 7 days, 35c to 65c. Other attractions: Comedy, Paramount stage show, Para- mount news, Oliver Wa.lace organ concert. Gross: $40,000. Rating: 160%. "MOBY DICK" (Warners) WARNERS DOWNTOWN— (2,400), 3rd week, 7 days, 35c to 65c. Other attractions: Vitaphone Va- rieties, news. Gross: $16,000. Rating: 108%. "EYES OF THE WORLD" (U. A.) UNITED ARTISTS— (2,100). 2nd week, 7 days, 35c to 65c. Other attractions: Comedy, news, Gaylord Carter organ concert. Gross: $8,800. Rating: 70%. "LADIES MUST PLAY" (Col.) RKO— (2,700), 7 days, 35c to 65c. Other attractions: R K( ) vaudevi.le, comedy, Pathe news. Gross: $12,000. Rating: 75%. "DAWN PATROL" (F. N.) ORPHEUM— (2,750), 3rd week, 7 days, 35c to 65c. Other attractions: Comedy, Pathe news. Gross: $13,- 700. Rating: 86%. NEWSREELS NEWSREEL— (1,500), 7 days. 25c. Comedies, trav- elogues and short subjects run with newsreel pro- gram. Gross: $3,950. Rating: 98%. "BENSON MURDER CASE" Spanish Version (Par.) CALIFORNIA INTERNATIONAL THEATRE— First week's gross, $7,000, high rating. Hollywood "HELL'S ANGELS" (Caddo) GRAUMAN'S CHINESE — (2,023), 14th week, 7 days, twice daily, 75c to $1.50. Other attractions: Sid Grauman's prorogue, James Hall in person, news. Gross: $14,850. Rating: 110%. "WILD COMPANY" (Fox) GRAUMAN'S EGYPTIAN— (1,800), 7 days, 30c to 50c. Other attractions: Comedy, news. Gross: $4,100. Rating: 58%. "OLD ENGLISH" (Warners) WARNERS HOLLYWOOD— (3,000). 1st week, 7 35c to 65c. Other attractions: Vitaphone Va- rieties, news. Gross: $28,000. Rating: 200%. "MANSLAUGHTER" (Para.) PANTAGES HOLLYWOOD— (3.000), 7 days, 40c to 65c. Other attractions: Fanchon and Marco's "Gobs of Joy" Idea, comedy, news. Gross: $18,500. Rating: 122%. Paramount Borrows Damita Hollywood — Lily Damita has been bor- rowed from Sam Goldwyn by Paramount to play the femine lead opposite Gary Cooper in "Fighting Caravans." Mary Brian, first assigned to the role, is in New York to appear in "The Royal Family," which is being made at Paramount's Long Island studios. Production on "Fighting Caravans" starts the last of September. Otto Brower will direct. 40 Motion Picture News S epte in hcv o , 1930 1st Natl Films Hit High and Low Spots in Chicago Chicago — The diminutive Castle took the Loop percentage lead with "Bride of the Regiment" (F. N.), hitting 234%, while the mammoth Oriental went into the red- tinged cellar with a gross of $27,300 (65%) using another First National picture, ''Num- bered Men." "Bride of the Regiment," playing to adults only, had the curious standing in line all week. "Animal Crackers," was a winner at McVickers, getting $33,600, (120%), in the last seven of its first ten days. "Com- mon Clay" maintained its sensational pace at the Roosevelt, taking $22,200 (105%) in its fifth week. The current week — its sixth — may be its last, however. "Any- body's War" is set to replace it. "Little Accident," playing to adults only, finished a 17-day run at the Woods with $14,000 (125%) for its last seven days. The picture was replaced by "Dixiana" at the Woods, but was sent to the Palace for a final Loop week. "Holiday" finished a nice three weeks at the United Artists with $19,000 (85%). Weather was good with only two warm days marring the week, but outside com- petition was strong. The National Air Races were luring the crowds daily and nightly, while the home games of the pen- nant chasing Cubs were also drawing heavily. Other outdoor spectacles were plentiful during the week. Estimated takings: . "BRIDE OF THE REGIMENT" (F. N.) CASTLE— (300), 60c, 1st week, playing to adults only. Other attractions: Univ. newsreel; holdouts the rule here daily. Gross: $6,900. Rating: 234%. "SAP FROM SYRACUSE" (Para.) CHICAGO— (3,940), 35c-85c, 7 days. Other attrac- tions: Stage show headed by the Duncan sisters, or- chestra, comedy, newsreel, musical short. Gross: $45,600. Rating: 95%. "ANIMAL CRACKERS" (Para.) McVICKERS— (2,284), 35c-85c, 2nd week. Other at- tractions: Comedy, newsreel, musical short. Gross: $33,600. Rating: 120%. "SO THIS IS LONDON" (Fox) (2nd time in Loop) MONROE— (962), 25c-40c, 7 days. Other attractions: 30 minutes of newsreel, comedy. Gross: $4,900. Rat- ing: 85%. "NUMBERED MEN" (F. N.) ORIENTAL— (3.900), 35c-85c, 7 days. Other at- tractions: Stage show with two tn. c.'s and two or- chestras, organ, comedy, newsreel, musical short. Gross: $27,300. Rating: 65%. "BIG HOUSE" (M-G-M) (2nd time in Loop) ORPHEUM— (762), 35c-S0c, 7 days. Other attrac- tions: 3 Yitaphone acts,, newsreel. Gross: $6,600. Rating: 93%. "ON YOUR BACK" (Fox) PALACE— (2,509), 35c-85c, 7 days. Other attrac- tions: 5 acts RKO vaude, newsreel, comedy. Gross: $18,C00. Rating: 75%. "COMMON CLAY" (Fox) ROOM VI I I (1,591), 35c 85c, 5th week. Other attractions: Cartoon, musical short, newsreel.. Play- ing t.. adults only. Gross: $22,200. Rating: 105%. "MAN TROUBLE" (Fox) STAT] ! \KK (2,776). 35c-75c, 7 days. Other at- tractions: 5 acts RKO vaude, comedy, newsreel. Gross: $22,000. Rating: 87%. "HOLIDAY" (Pathe) UNITED ARTISTS— (1,700), 35c-85c. 3d and final week. O'her attractions: Comedy, newsreel. "Eyes of the World" (U.A.) replaced. Gross: $19,000. Rat- ing: 85%. "LITTLE ACCIDENT" (Univ.) WOODS— (1,166), 35c-75c, last 7 of 17-day run. Other attractions I toon, newsreel, novelty short. Picture moved to Palace fur ,-i final Loop week. only. "Dixiana" (Radio) in. Gross: $14,000. Rating: 125%. It's His Own Fault X: The snake charmer who tried a little theme song. — Life. Common Clay'' And a Concert Wow Seattle Seattle — "Greater Movie Season" opened with special exploitation, publicity and ad- vertising, and business among the show shops was generally very acceptable. Fox Fifth Avenue, with "Common Clay," established high gross for the week, aided by a fine musical presentation featuring Max Dolin, NBC musical director, directing a 50-piece symphony orchestra. This replaced the usual Fanchon-Marco stage revue, ab- sent for a week because of changes in rout- ing. The 25-minute concert wowed the audiences. John Hamrick's two houses showed a con- siderable increase in business with "Raf- fles" and "Journey's End." The latter looked to be slipping badly toward the end of the week, however, although both go into a second week. The Fox theatre, playing "Romance" as an extended run feature, took a bad drop from the $15,000 that the film got last week at the Fifth Avenue, getting only about $6,350 for a rating of 65%. Leo the Lion appeared in person in the city during the week. Estimated takings : "IN GAY MADRID" (M-G-M) COLISEUM— (1,650), 25c-35c-50c, 7 days. Other at- tiactions: Laurel & Hardy comedy. Fox Movietone news, organ solo. Gross: $2,950. Rating: 98%. "RAFFLES" (U. A.) BLUE MOUSE— (950), 25c-50c-75c, 7 days. Other attractions: Vitaphone Variet:es, Fox Movietone news. Gross: $9,500. Rating: 155%. "ROMANCE" (M-G-M) FOX— (2,450), 25c-35c-50c-60c-75c. 7 days. Other at- tractions: Mickey Mouse cartoon, Fox Movietone news, Owen Sweeten and band. Gross: $6,360. Rating: 65%. "COMMON CLAY" (Fox) FOX FIFTH AVENUE— (2,750). 25c-35c-50c-60c-75c, 7 days. Other attractions: Fox Movietone news, lo- cal newsreel. Max Dolin conducting 50-piece sym- phony orchestra. Gross: $15 300. Rating: 120%. "GRUMPY" (Paramount) Ml TROPOLITAN— (1.100), 25c-35c-50c, 7 days. Other attractions: Paramount cartoon, Educational comedy, Paramount news. Gross: $5,500. Rating: 90%. "JOURNEY'S END" (Tiffany) MUSIC BOX— (950), 25c-50c-75c, 7 days. Other at- tractions: Orchestral prelude. Gross: $8,500. Rating: 135%. "ANYBODY'S WAR" (Paramount) PARAMOUNT (3.150). 25c-35c-50c-60c, 7 days. Other attractions: Paramount news, Arthur Clausen .mil orchestra, Stanleigh Malo no at organ, Publix stage revue with Paul Spor and band. Gross: $12,500. Rating: 105%. 'Flesh', 'Brides' Rate 150%; All In Frisco Click San Francisco — Pleasing weather brought many to the theatres with credit for a good week also laid to the many good films. The assemblage of about 24,000 U. S. sailors also brought business. Two of the larger houses did 150% busi- ness and four others hit a rating of 100% or over. This is considered especially good since thousands of children have already re- entered schools which naturally takes busi- ness away from all amusements. "The Call of the Flesh" did a gross of $40,000, rating 150%, while Loew's War- field did the same rating and grossed $20,- 000 with "Our Blushing Brides." "Tht Way of All Men" at the St. Francis gross- ed $10,000 and rated 102%. Paramount drew crowds with "Anybody's Woman," which rated 100% and grossed $11,700. The California stood out in front with "Animal Crackers." This picture grossed $14,000 and rated 100%. "All Quiet on the Western Front," shown for a third time at the Davies, rated 105% and grossed $8,500. A very exciting state primary election seemed to help business instead of injuring. Estimated takings : "CALL OF THE FLESH" (M-G-M) FOX— (5,000), 50c-65c-75c-$l, 7 days. Other attrac- tions: Walt Roesner conducting "grand concert over- ture"; Fox and Hearst news, comedy, Fanchon and Marco's "Gems and Jams." Gross: $40,000. Rating: 150%. "OUR BLUSHING BRIDES" (M-G-M) LOEW'S WARF1ELD— (2,700), 50c-65c-90c, 2nd week. Other attractions: Jan Rubini and his violin; "Vaga- bond Director," Fox and Hearst news. Gross: $20,- 000. Rating: 150%. "LITTLE ACCIDENT" (Universal) ORPHEUM— (2,270), 25c-35c-50c, 7 days. Other at- tractions: Musical cartoon, "The Golf Specialist," news reel, "Muss" McClelland and Jack Sprigg in a musical entertainment. Gross: $9,000. Rating: 90%. "LADIES MUST PLAY" (Columbia) GOLDEN GATE— (2,500), 30c-40c-50c, 7 days. Other attractions: RKO vodvill, Claude Sweeten and his RKO "Musical Lions"; Pathe news, and Review. Gross: $16,500. Rating: 95%. "WAY OF ALL MEN" (F. N.) ST. FRANCIS— (1,400). 35c-50c-90c, 7 days. Other attractions: Benny Rubin revue, "Pirates"; Para- mount comedy, "Reso utions," Larie de Pries' band, "Memories"; Paramount news. Gross: $10,500. Rat- ing: 102%. "ANYBODY'S WOMAN" (Para.) PARAMOUNT— (2,700), 35c-50c-65c-$l, 7 days. Other attractions: George Dewey Washington in person, Harry Gourfain's southland spectacle, "Swanee Shores"; Tom Queen, the "Dancing Colonel"; Ska- telle's "Sensation on Heels"; Paramount news. Gross: $11,750. Rating: 100%. "ANIMAL CRACKERS" (Para.) CALIFORNIA — (2,200), 35c-50c-65c-90c, 7 days. Other attractions: Screen scenic. "Drifting Along"; Selections from "The Student Prince" by Attilo Laraia's orchestra; news. Gross: $14,000. Rating: 100%. "DOUBLE CROSS ROADS" (Fox) EMBASSY— (1,400), 50c-65c-90c, 7 days. Other attractions: Laborious Hauptman and his "Melody Artists" presenting gypsy musical paintings, "The Old Mother," by Dvorak, and "Hungarian Dances" by Brahms; two reel comedy, "All for Mabel;" "U" news. Gross: $8,500. Rating: 95%. "ALL QUIET ON THE WESTERN FRONT" (U.) DAVIES— (1.150). 35c. 50c, 3rd week. Other attrac- tiens: Vitaphone variety, news. Gross: $S,500. Rat- ing: 105 %. Buys "Gentlemen's Fate'* Hollywood — Talker rights to "Gentle- man's Fate," Ursula Parrott's latest novel, have been purchased by M-G-M. This story is of the underworld and it is expected that William Haines will have the leading role, as be is slated for a gangster picture next. September 6 , 1930 M o t i o it P i c t u re News 41 Wisecracking Cracks from "The Sap from Syra- cuse": 'He's a very big engineer." . . . "Oh, yeah, maybe he'd be interested in my bridgework." . . . "Are you trav- eling incognito?" "Nope, first class." . . . "Napoleon was a great man." "Sure, they named a pastry after him." . . . "Quiet" Clicks 200% for Second Des Moines Week Des Moines — "All Quiet on the Western Front" continued as the best seller, running for a second week at the Des Moines with a rating of 200%. The Paramount, next door, did very well with "Last of the Du- anes" and "Let's Go Native," each rating 150%, but "All Quiet" drew the big line-up. Buster Keaton in "Dough Boys" did well at the Strand, which rates its pictures very conservatively and gave this feature a very good mark with 100%. Weather was cool and pleasant. Estimated takings : "LAST OF THE DUANES" (Fox) PARAMOUNT— (1,700), Z5c-35c-60c, 3 days. Other attractions: Paramount news, Bob Hamilton organ solo, four acts of vaude. with Dorothy Barber. "Pre- mier Danseuse." Gross: $8,100. Rating: ! "LFT'S GO NATIVE" (Paramount) PARAMOUNT-0,700), 2Scl3Sc-60cr 4 days. Other attractions: "U." news. Bob Hamilton organ solo, Al Morey and stage band in original show ("Circus Daze"). Gross: $8,900. Rating: 150%. "ALL QUIET ON THE WESTERN FRONT" (U.) Des Moines— (1,600), 2Sc-35c-S0c, 7 days. Other at- tractions: Paramount news, Paramount act ("Sing, You Dancers"). Columbia act ("Jung.e Rhythm"). Gross: $12,000. Rating: -•<"' ! "BRIDE OF THE REGIMENT" (F. N.) STRAND— (1,100), 20c-30c. 4 days. Other attrac- tions: Paramount news, "U." act ("Pilgrim Papas") Columbia act ("Spikes Spaeks"). Gross: $1,060. Rat- ing: 96%. "DOUGH BOYS" (M-G-M) STRAND— (1,100), 20c-30c, 3 days. Other attrac- tions: Pathe news, Pathe scenic act ("Streets of Mystery"), Paramount act ("Artist's Reverie"). Gross: $1,100. Rating: 100%. "THE BIG FIGHT" (World Wide) ORPHEUM— (2,000). 25c-SOc, 4 day-. Other attrac- tions: Pathe news, RKO vaude. Gross: $6,100. Rat- ing: 100%. "HOLIDAY" (Pathe) ORPHEUM— (2,000), 2Sc-S0c, 3 days. Other attrac- tions: Paramount news, RKO vaude. Gross: $8,200. Rating: 150%. Hersholt in "3rd Alarm" Hollywood — Completing his featured character role in "The Cat Creeps," which Rupert Julian is directing for Universal, has enabled Jean Hersholt to accept the offer of Phil Goldstone of Tiffany for the fea- tured male role in "The Third Alarm." Cinetone Formed in Holland Amsterdam — A new company is to be or- ganized in Holland under the name of Cine- tone, with a capital of 125,000 Gulden, to produce sound films and to market machines for reproduction, of which there will be two kinds : ordinary sound reproducers and sets which can be used for radio. All Cleveland Runs in Record Theatre Splurge Cleveland — It looked like good old times at local first-run picture houses, with crowds elbowing their way in and out of the foyers practically all week. The cool weather un- doubtedly had something to do with it. hut the real cause for the big rush was the unusual array of fine pictures available. It would be difficult to state which picture met with the greatest public response, each of them showing a splendid record. Top rating of 160% was made by "Anybody's Woman." Estimated takings : "COMMON CLAY" (Fox) STI1. L MAX— (1,900). 40c-75c, 7 days. Other attrac- tions: "Midnight in a Toy Shoo," (Columb'a): Screen Snap Shots, (Columbia); "Egypt, the Land [ Pyramids (Standard Film); Fox Movietone news. Gross: $23,000. Rating: 154'; "ANYBODY'S WOMAN" (Paramount) ALI EN -(3,300), 30c-60c, 7 days. Other attractions: "Neighborly Neighbors." (Paramount); "Barnyard Concert." (Columbia. D'sney cartoon); Hearst Met- rotone news. (M-G-M >. Crr ;: S'4.000. Rating: 160%. "CALL OF THE FLESH" (M-G-M) STATE— (3.400), 30c-6Cc. 7 days. Other attractions: Paramount news: stage unit, "Cheer Up" with Ted (aire as m. c. Gross: $24,000. Rating 120%. "HOLIDAY" (Pathe) HIPPODROME— (4.500), 35c-75c, 7 days. Other at- trac'ions: "Hello, Television." (Fducational) : Fox Movietone news. Gross: $23,500. Rating: 130%. "LAWFUL LARCENY" (RKO) RKO PA I. ACE— (3,600). 35c-75c. 7 days. Other at- tractions: "All for Mabel," (Pathe): "Drums of Fear," (Pathe); "Chop Suey," (Educational); Pathe news; Pathe Review. Gross: $22,000. Rating: 110%. "MAN TROUBLE" (M-G-M) CAMEO— (1,200), 25c-50c. 7 days. Other attrac- tions: "The Laurel and Hardy Murder Case," (M- i; Mi Gross: $15,000. Rating: 100%. "GOOD INTENTIONS" (Fox) KEITH'S EAST 105TH ST.— (2,200). 25c-50c. 7 days. Other attractions: "Give Me Action," (Pathe); "Cod- fish Bal s." (Educational cartoon); Sportlight, (Pathe); Pathe news. Gross: $5,600. Rating: 112%. Only Two Runs At Providence Finish at Par 16 Houses in French Chain Paris — Braunberger-Richebe now has a registered capital of frs. 12,000,000. chain runs 16 houses. The Providence — Two houses. Paramount with ".Manslaughter." and Majestic with "Sap From Syracuse," held up strong for the week, grossing $16,200 and $12,400 re- spectively. Other theatres in the down- town belt, however, did not fare so well. The RKO Albee grossed about $9,000 with "Outside the Law," while Loew's State did well with Buster Keaton in "Doughboys," hitting $17,500. Estimated takings : "OUTSIDE THE LAW" (Universal) RKO ALBEE— (2,300). 15c-50c. 7 days. Other at- tractions: "Men Without Sk:rts," "Cindere'ta." "Krazy Kat," "Let 'Er Buck." Grantland Rice Sportlight, Pathe news. Gross: $9,000. Rating: 80%. "INSIDE THE LINES" (Radio) RKO VICTORY— (1.600). 15c-50c, 7 days. Other attractions: "Three Boy Scouts in Africa," "Across the Wor'd With Mr. and Mrs. Martin Johnson," "Two Plus Four," Pathe news, "Humanettes." Gross: $8,500. Rating: 90%. "DOUGHBOYS" (M-G-M) LOEW'S STATE— (3,800), 15c-50c, 7 days. Other attractions: "Midnight Toy Shoppe," Hearst Metro- tone news. "Songwriters' Revue," Maurice, guest organist. Gross: $17,500. Rating: 90%. "MANSLAUGHTER" (Para.) PARAMOUNT— (2,300). 15c-50c, 7 days. Other at- tractions: "Hot Air Merchant," "Insurance," Para- mount news. Toe Alexander, organlogue. Gross: $16,- 200. Rating: 95%. "SAP FROM SYRACUSE" (Para.) MAJESTIC— (2,400), 15c-50c, 7 days. Other attrac- tions: "Silent Enemy," Paramount news Gross: $12,400. Rating: 105%. Still Two Hollywood— Although Mary Pickford went to the trouble of having the name of her niece changed from Mary Charlotte Pickford to Gwynne Pick- ford, in order to avoid confusion, there still are two Mary Pickfords, the other being the former Mary Mulhern, who recently married Jack P.ckford. Portland, Fox's Birthday Party Takes $14,500 Portland, Ore. — Celebrating their fourth anniversary, Fox Broadway Theatre served a most entertaining screen and stage fare with George O'Brien in "Last of the Du- anes," and the most pretentious Fanchon & Marco idea, "Victor Herbert." In addition to an increased number of tie-ups with book and music stores, Manager Floyd Maxwell and Marc Bowman, publicity director, had a monster six-layer cake topped with four can- dles under the spot lights in the foyer. With cooler weather, heavy word-of-mouth advertising brought out again waiting lines and shot the gross to $15,500, rating 130%. Second position was secured by ''Song o' My Heart" with heavy feminine appeal en- gendered by voice of John McCormack; gross, $14,500; rating, 125%. Two addi- tional comedies, "Oh, Sailor, Behave," at the Music Box, and Four Marx Bros, in "Animal Crackers" at Paramount, also took well. Fstimated takings: "LAST OF THE DUANES" (Fox) FOX BROADWAY— (1,912), 25c-35c-60c, 7 days. Other attractions: Fanchon & Marco's Victor Her- bert Idea with Buddy Howe, dancer; Ernest Belcher, leading line girls; Wi.liam Powell, trick trombone; Broadway band with Jimmy Taft. m. c. ; Ralph Richards, pianist; Henri LeBel at Wurlitzer; Disney cartoon; Terriss tr3ve'.ogue. Gross: $15,500. Rating: 130%. "SONG O* MY HEART" (U. A.) FOX UNITED ARTISTS— (945), 25c-35c-60c, 7 days, extra midnight. Other attractions: Metro Acts, Hollywood Varieties, Fox news. Gross: $14,500. Rat- ing: 125%. "ANIMAL CRACKERS" (Paramount) PORTLAND PARAMOUNT— (3,068), 25c-S0c, 7 days, extra midnight. Other attractions: "Swanee Shores," stage show with Phil Lampkin and Para- mounteers; The Skate les; Tom Queen; Geo. Dewey Washington, tenor; Paramount news; Con Maine, Wurlitzer; clever tie-up with Pacific Coast Biscuit Co. Gross: $14,000. Rating: 120 %. Deletions Ordered in "White Cargo" In Va. Richmond — A second effort made to have "White Cargo" enter Virginia theatres af- ter the State Division of Motion Picture Censorship had rejected the film has just caused several deletions to be made in the picture, it was learned today. Rejection of the cinema offered by Trio Prod, after an examination in June, caused the Virginia censors to make the accom- panying notation: "This film was rejected because it deals in marriage of whites and blacks. This contravenes the racial integrity laws of the state of Virginia." A second examination of "White Cargo" caused the film-temperers to lighten it to a considerable extent by ordering several eliminations. 42 M o t I o n Picture X c w s September 6 , 1930 Call of Flesh" Rates Hi Spot In Kansas City Kansas Citv — From the standpoint of per- centage rating, the Pantages came across the line a winner this week with a grade of 130% on an intake of $13,075 on "Call of the Flesh" and a Fanchon & Marco show, "Romance." "Dixiana" at the Mainstreet gave the house $18,000, or a rating of 100%. The Uptown, the only first run neighborhood theatre, had a good week with "Ship From Shanghai," bringing in $7,200, rating 120%. "Good News" gave the Midland a gross of $17,250, which rates 115% for this house. "Common Clay" was shifted to the Royal after record-breaking business at the New- man the week before. The Fox picture continued to draw good business, but not as phenomenal as the run at the Newman. Intake was $5,200 or 115%. The Newman did nothing startling with "Love Among the Millionaires." Clara gave the house only $10,000 which is rated at 100%. Estimated takings: "GOOD NEWS" (M-G-M) MIDLAND— (4.000), 25c-40c, 7 days. Other attrac- tions: Charley Chase comedy, "Girl Shock"; Metro- tone news. Gross: $17,250. Rating: 1157c "DIXIANA" (RKO) MAINSTREET— (3,067), 35c-60c, 7 days. Other at- tractions: Pathe news, five acts vaude headlining Babe Egan and her Hollywood Red-heads. Gross: $18,000. Rating: 120%. "CALL OF THE FLESH" (M-G-M) PANTAGES— (2,166), 25c-50c, 7 days. Other at- tractions: Pathe news, Fanchon and Marco unit, '.'Romance." Gross: $13,075. Rating: 130%. "SHIP FROM SHANGHAI" (M-G-M) UPTOWN— (2,200), 25c-50c. 7 days. Other attrac- tions: Pathe comedy, "Boss's Orders"; Oswald car- toon, "Cold Feet"; "Voice of Ho ly wood," Universal news. Gross: $7,200. Rating: 120%. "COMMON CLAY" (Fox) ROYAL— (900), 25c-50c, 7 days, (second week in Kansas City). Other attractions: Paramount com- edy, "The Hot Air Merchant"; Rudy Vallee in "The Stein Song"; Fitzpatrick's "The Imperial City"; Paramount news. . Gross: $5,200. Rating: 115%. "LOVE AMONG THE MILLIONAIRE S" (Para.) NEWMAN (2.000), 25c-60c, 7 days. Other attrac- tions: Paramount news, comedy, "Average Hus- bands"; Sammy White in "Swing You Dancers"; "The Last Yard" with Knute Rockne and Notre Dame Players. Gross: $10,000. Rating: 100%. Spanish to Speed Up Talker Installations Washington — Heavy installation program of sound machines will shortly place about 80 of all houses on the wired list in Spain, according to a consulate dispatch from that • country. At present, only 50 out of 3,400 theatres are showing sound pictures. Finish Darmour Building Holly wood— The new administration building at the Darmour-RKO plant has been completed under the supervision of Frank Dexter, technical director. What, Another One? Los Anodes — A New York comedian, according: to Harrison Carroll, says that he has been two years trying to get a job in the films — but that he won't show a streak of yellow. He's going to stick it out and starve to death. Today's News Picture This is Simplex Glug, radical young cinema director, who is being hailed far and wide for his startling innova- tion in the mystery film. After finishing the "He's a Murder Case" in both French and English versions, Mr. Glug dec:ded, without a word of encouragment from anybody, that it would be much more mysterious if the French version was released in America and the English one in France. — N. Y. American OmahaO.K/sRuth Chatterton Film, Grosses $11,875 Omaha — Ruth Chatterton's following gave the World a break last week with "Anybody's Woman," though the picture took it on the chin from the reviewers. With fair stage show, house got $11,875 for a 125% week. Keeping up a money-making stride, the Orpheum with "Little Accident" and Harry Carroll's Revuette hit 110% for $15,950. Paramount, in face of such competition, slipped to 90% with "Manslaughter." Gross for the week was $7,200. State had a tough time with "Sins of the Children," first half, which brought $1,680, and "Under a Texas Moon," last four days, which did $1,800. 80% week. Weather, warm. Estimated takings : "ANYBODY'S WOMAN" (Par.) WORLD— (2,500), 25c-60c. 7 days. Other attrac- tions: Hughie C'ark topping four act vaude bill, Billv Mevers band, house ballet, Paramount news, shorts. Grors: $11 875. Ratine: 125%. "LITTLE ACCIDENT" (U.) ORPHEUM— (3.00O). 25c-60c. 7 days. Other attrac- tions: Harry Carroll's Revuette, Pathe news, shorts. Gross: $15,950. R*tiiur: 110%. "MANSLAUGHTER" (Para.) PARAMOUNT— (2,900). 25c-50c, 7 days. Other at- tractions: "They Go Boom." (M-G-M); Bruce scenic. Paramount, Universal news, organ. Gross: $7,200. Ratine: 90%. "S'NS OF THE CHILDREN" (M-G-M) STATE— (1.200), 25c-40c, 3 days. Other attractions: Universal news, shorts. G-oss: $1,680. Rating: 80%. "UNDER A TFXAS MOON" (Fox) STATE— (1-.200). 25c-40c, 4 days. Other attractions: Universal news, shorts. Gross: $1,800. Rating: 80%. Theatrephones Installed In Fox Milwaukee House Milwaukee. — Theatrephones have been installed in Fox's Wisconsin. Tt is the first house in the Northwest to have the phones, designed for patrons who are hard of hearing. A section of seats equipped with the phones are marked with striped seat cuvcrs. People who wish to use the phones are asked to inquire of the usher, who will Ic id 1 1n -in to the proper section. The phones are so designed and installed thai ni it only is the patron able to hear the sound picture better, but he or she is also able to hear the stage show to a better advantage. Mpls. Exhibitors Happy When B. ()• Run in "Black" Minneapolis — The silver lining from the dark cloud that has hung over the loop houses for many months is showing itself at last. The Minnesota again leads the field. Showing "Manslaughter," the house grossed $30,000 which gives it a rating of 100%. Tieing the rating but not the cash figure were the Orpheum, the Century, the State and the Lyric. The Orpheum playing "Rain or Shine" grossed $22,000; Century, showing "Common Clay," for a second week romped home with $11,000; ''Oh, Sailor Behave," at the State rang in $20,000. Lyric, boosting "Golden Dawn," had a take of $2,720 to register 90%. The Aster registered 80%, lowest of the week with "Sweet Mama" ; the gross was $2,000. The houses are planning to separate the farmers from their dough next week. The Min- nesota State Fair brings all the yokels from their retreats. The best possible bookings have been made and from all indications it appears that a tough fight will ensue. Estimated takings : "MANSLAUGHTER" (Para.) MINNESOTA— (4.025), 35c-50c-75c, 7 days, 7 shows daily. Other attractions: "Home Wreckers," (Publix stage unit); overture presentation, shorts, news reel. Gross: $30,000. Rating: 100%. "RAIN OR SHINE" (Columbia) ORPHEUM— (2,900), 35c-50c-75c, 7 days, 4 shows daily. Other attractions: Randal and Watson head- lining 5 act vaude bill. Gross: $22,000. Rating: 100%. "OH SAILOR BEHAVE" (W.B.) STATE— (2,300), 25c-35c-60c, 7 days, 6 shows daily. Other attractions: Comedy, news reel. Gross: $20,- 000. Rating: 100%. "COMMON CLAY" (Fox) (2nd week) CENTURY— (1,640), 50c-75c, 7 days, 6 shows daily. Other attractions: Comedy, news reel. Gross: $11,- 000. Rating: 100%. "GOLDEN DAWN" (W. B.) LYRIC— (1,238), 15c-25c-40c, 7 days, 7 shows daily. Other attractions: Comedy, news reel. Gross: $2,720. Rating: 90%. "SWEET MAMA" (F.N.) ASTER— (812), 15c-25c-20c, 7 days, 7 shows daily. Other attractions: Comedy, news reel. Gross: $2,000. Rating: 80%. Checker Music Corp. Making Theatre Discs The Checker Music Corporation, a new company affiliated with the Stanley Record- ing Co. of America, Inc., has been formed and is selling musical discs, consisting of overtures, marches and popular songs to wired theatres throughout the United States at six for $5.00. Al Shayne is president, Sonny Barkas, vice-president and treasurer, and Carl Fen- ton, formerly with Brunswick, is director of recording under the supervision of K. G. Byers. The company states that contracts have been signed with Paramount and negotia- tions are now pending with Fox, Loew and United Artists. Starving Armenians Hollywood — Times are so tough in this town merchants won't trust the job of sandwichmen even to actors. They're afraid they'll eat up the sand- wich sign-boards. S e pte m her 6 , 19 30 Motion Picture News 43 185% on $18,500 Gross for "Clay" Is High in Balto Baltimore — With the first part of the week ideal for theatre going, there was a general tone of improvement over the pre- vious week in patronage. The outstanding high for the week was achieved at the New theatre where "Common Clay" clicked the phenomenal gross for this house of $18,500, a rating of 185%. Ad- vertising appropriation for the house was increased. Special Sunday night preview for exhibitors and newspaper people was given. "Dixiana" proved only fairly good as a puller at Keith's. An excellent musical with lots of hokum and comedy which the audi- ence seemed to enjoy, but still it did only $4,400, rating 55%. "Dancing Sweeties" took a nose-dive at Warners' Metropolitan. People did not take to it kindiy. The estimated gross for the week was figured at $2,200 with the rating 35%. Loew's Century had "Anybody's Wo- man," minus the stage show and music, and the gross was figured at $21,000, which would be 100%. The Marx Brothers in "Animal Crackers" proved a good puller at Loew's Stanley, do- ing $19,000 and rating 109%. The Marx Brothers are liked very much in Baltimore by theatregoers. Estimated takings : "ANYBODY'S WOMAN" (Paramount) LOEW'S CENTURY— (3,221), 25c-60c, 6 days. Other attractions: Metrotone news; "The Toy Shop," (car- toon); "Teacher's Pet," (comedy). Gross: $21,000. Rating: 100%. "ANIMAL CRACKERS" (Paramount) LOEW'S STANLEY— (3,654), 25c-60c, 6 days. Other attractions: Metrotone news, M-G-M news, "Song Writers' Revue" (M-G-M). Gross: $19,000. Rating: 109%. "OUR BLUSHING BRIDES" (M-G-M) (Shown simultaneous y with the Parkway uptown after one week at Loew's Stanley) LOEWS VALENCIA— (1,500), 25c-35c, 6 days. Other attractions: Metrotone news, "Monkey Meat" (cartoon). Gross: $3,200. Rating: 91%. "OUR BLUSHING BRIDES" (M-G-M) (Shown simultaneously with the Valencia downtown after one week at Loew's Stanley) LOEW'S PARKWAY— (1,092), 15c-35c, 6 days. Other attractions: Metrotone news, "Honolulu Wiles" (cartoop). Gross: $4,000. Rating: 91%. "DANCING SWEETIES" (Warners) WARNERS' METROPOLITAN— (1,500), lSc-SOc, 6 days, starting Saturday. Other attractions: Univer- sal news; "Ho'.d Anything," (Looney Tune); "Poor Little Butterfly," (Vitaphone act). Gross: $2,200. Rating: 35%. 1 "DIXIANA" (Radio) KEITH'S— (3,016), 25c-50c, 6 days, starting Friday. Other attractions: Comedy, Universal news. Gross: $4,400. Rating:' 55%. "COMMON CLAY" (Fox) NEW— (1,600)1, 25c-50c, 6 days. Other attractions: For Movietone news, "Mind Your Own Business" (Pathe comedy). Gross: $18,500. Rating: 185%. Plans Spanish Version Hollywood — After finishing the English version, Lupe Velez will play in the Span- ish version of "East Is West." Coffin Handling Firm Hollywood — International Publicists, Ltd., has been dissolved as a corporation and the business is now being conducted by Ray Coffin, who was formerly head of the pub- licity concern. It's Unanimous A member of Jimmie Quirk's "Photo- play" staff relates the yarn about Nick Stuart, who, after a recent radio broadcast, said to the "mike" oper- ator: "Whew, I'm glad that's over." Nick was unaware that the instru- ment was still tuned in and did not know that his remarks were audible to thousands of listeners until he re- ceived a batch of telegrams bearing the laconic message: "So are we." Sudden B. O. Spurt Sends All Boston Figures Skyward Boston — Last week of the vacation season found three Boston theatres soaring to heights unknown heretofore in any corre- sponding week of any previous year, the Publix Metropolitan hitting $37,500 gross with "Manslaughter" and the Olympia and Uptown theatres playing day and date with "All Quiet on the Western Front," doing 130% and 120%, respectively, for a total of $34,000 at the two houses. The latter film has already had a previous showing of eight weeks as a road show, this being the first showing at popular prices. Even at other theatres, business was good. "Midnight Mystery" did 115% at the Keith- Albee and "Rain or Shine" was held over for a second week at the Keith Memorial and maintained 100% for the week. "Call of the Flesh" did $22,000 at Loew's State, while Loew's Orpheum did $20,000 with "Way Out West" after Loew's State had played the film two weeks ago for $22,000. "Common Clay" moved over from the Metropolitan to the Scollay Square with $14,000 for the week. Weather, variable. Estimated takings : "MANSLAUGHTER" (Paramount) METROPOLITAN— (4 350), 2M.\ City The Mid- West Theatre, Oklahoma City's latest, built at a cost of $1,000,000, is a haven for those who are partial to the out-of-doors and who delight in the charm of old Spanish architecture. The Mid-West is the realization of a dream of the directors "l the Mid-West Enterprises Co., a chain owning five Oklahoma City theatres, recently pur- chased by Warner--. Ideallv located in the center oi the city's business district, the theatre is ac- cessjbl< to tin public using the street car service with the giant terminal just across the street Inmi the house. John Ebersori was the designer of the new theatre, and. following the instruc- tions of the Mid-W'est chain, apparently spared no expense in making it not only the finest house in the state, hut one oi the finest in the country for its size. Standing as an indication of the prog- ress <>f the state, thi' theatre, combined with an office building, rises ten stories above tlu' street which a few years ago was prairie. Noting the tendency toward simplicity in architecture and in decorative charm without ostentation. Kherson has de- signed the Mid-West accordingly. Crossing a sidewalk of Striking de- sign in tile covered by a massive mar- quise, entrance is made through doors decorated with band-wrought iron. One steps into the lobby from the box office which is a unique little affair of native walnut, finished in the spirit of the old Spanish mission. The lobby is one of extreme massive- ness with high ceiling and ornamented plaster walls. Here and there are wall niches holding imported statues and many plaster busts, while the walls show figures raised in bas-relief in the wall finish. The lobby is strikingly decorated with iron railings affording entrance and exit lanes to the foyer while old-fashioned chandeliers with prismatic effects hang from the vaulted ceilings. Colorful ban- ners and tapestries set the effect off in striking style. The foyer presents an entirely differ- ent appearance, for from the spaciousness of the lobby the patron steps through the ornamented doors to an atmosphere of dignified refinement, with heavily carpeted floors, gorgeous trappings, odd mirrors, large vases and beautiful floor lamps. All this combines to create an impression of quiet splendor. On the stairway on either side to the mezzanine one again encounters a further display of exceptional beauty, for this (Continued on page 83) The modern type of theatre: entertainment center and office building combined. S e p't e m b e r 1 v 3 0 Motion Picture N e zv s 51 A bit of the Old W o r I d trans- planted to Okla- homa City. This is inn- of the rest r u o in s of the Mid West. I Another iulerest- iii;i c o r n c r of Oklahoma's new1 est house. Roiigh t'liisleriiiii (in the w a 1 1 s leas de- liberately planned to make more effective the Spanish motif. 52 Motion Picture News September 6 , 1930 Looking toward the stage of the Community. This house is a typical example of the type of theatre Publix is building in limited numbers for small communities. Colonial House for a Colonial Town This illustration shows the organ chamber, pleasingly concealed by open grille work. NORTH Attleboro, Mass.— Early American architecture, authorita- tively reproduced, high lights the Community, one of the smaller Publix theatres for which plans were designed by Krokyn. Browne and Rosenstein of Boston. Dignity was sought by the builders, who feel that the completed work suc- cessfully carries out the ideas in mind before the plans were drawn. The Community is large and spacious. The outside lobby is 20 by 30 feet and contains a large ticket sales booth and advance ticket line office as well as frames for posters and displays announc- ing current and coming attractions. The foyer, which is 80 feet wide by 18- deep, is' of almost severe simplicity relieved with tasteful touches including hangings, pictures and indirect lighting effects. Entering the auditorium, the impres- sion is one of cool, chaste beauty. Boxes, loges and balcony were purposely omit- ted, for the Community is of the stadium type and therefore is without balcony. Fifteen thousand seats, upholstered in red jacquard velour, till the floor, which gradually elevates towards the back of the house- into the stadium. The seats are spaced so as to allow plenty of leg room. Simplicity the Keynote The interior is a pleasing harmony of architecture, color, luxurious hangings (Continued on page 83) The Community at \orth Attleboro, Mass., a small town Publix theatre designed by Krokyn, Browne and Rosenstein of Boston. A DISTRIBUTORS OF THE WORLD'S BEST THEATRE EQUIPMENT SERVICE WHAT DO YOU SELL TO YOUR PUBLIC? The modern picture theatre calls for heavy investment in building, light- ing effects, curtains, drapes, furnishings, etc. Luxurious appointments are the order of the day and lavish expenditure is evident in every direction where it is likely to be seen and impressed upon the visiting public. There is no denying that all of this is important and worth while. It draws people but these come not primarily to gaze upon artistic magnificence, but to see and hear pictures. Only for a few minutes before the show and during brief interval between shows, will attention be given surroundings, furnishings and embellishments which represent a large proportion of the investment. In contrast to this, the screen entertainment, lasting at least an hour and a half, proceeds from projection apparatus representing a very small percentage of the total cost of the enterprise. DOES IT NOT STAND TO REASON THAT THE PROJECTION EQUIP- MENT CONSTITUTES THE MOST VITAL FACTOR AFFECTING SUCCESS OR FAILURE OF THE HOUSE? If a heavy outlay for adornment and luxury are justifiable, even though these be only of incidental interest, WHAT EXCUSE IS THERE FOR AN INSTALLATION OF ANYTHING LESS THAN THE MOST PERFECT PROJECTORS OBTAINABLE? Theatre success — aside from good judgment in selecting pictures — de- pends upon faultless projection. Sound reproduction is also important but this in large measure is good or otherwise, according to projector used. Therefore, selection of machines to go behind portholes is entitled to the most careful and unbiased consideration. Nothing is more important than this. C. H. FULTON President. t.t. PULTON COMPANY COAST TO COAST ^EULCO> PISTKIBUTO R S. COMPLETE- LINE- OP THEATIVE EQUIPMENT- BHANCUES IN ALL KEY CITIES INSTALLATIONS GUAKANTE-E-D - SE-IWICE DAY AND NIGWT- EXPERT ENGINEERING - Motion Picture News Y WORLDS BEST THEATRE EQUIPMENT ^ Temple Theatre, Alton, 111., operating 2 Fulco Projectors, Two (2) Years, cost of replacement parts Nothing Dixie Theatre, Apalachicola, Fla., operating 2 Fulco Projectors, One (1) Year & Ten (10) Months, cost of replacement parts $1.34 Peninsula Theatre, Burlingame, Cal., operating 2 Fulco Projectors, One (1) Year & Eight (8) Months, cost of replacement parts $5.02 Pantages Theatre, Seattle, Wash., operating 2 Fulco Projectors, One (1) Year & Eight (8) Months, cost of replacement parts Nothing Pantages Theatre, San Diego, Cal., operating 2 Fulco Projectors, One (1) Year & Six (6) Months, cost of replacement parts Nothing Sun Theatre, York, Nebr„ operating 2 Fulco Projectors, One (I) Year & Six (6) Months, cost of replacement parts $37.58 Wellston Theatre, St. Louis, 111., operating 2 Fulco Projectors. One (1) Year & Four (4) Months, cost of replacement parts Nothing Hippodrome Theatre, Herrin, 111., operating 2 Fulco Projectors, One (I) Year, cost of replacement parts Nothing Hippodrome Theatre, Murphysboro, III., operating 2 Fulco Projectors, One (I) Year. cost ot replacement parts Nothing Bona Fide Facts About Projector ECONOMY FULCO PROJECTOR ( Erncinanii Design ) Majestic Theatre, East St. Louis, HI., operating 2 Fulco Projectors, One (1) Year & Eight (8) Months, 13 hours a day continuously, cost of replacement parts $37.78 Compare! See a Fulton Representative Now for Comparisons of Construction and Opera- ting Features of a . . . Star Theatre, Sheboygan, Wis. operating 2 Fulco Projectors, One (1) Year & Eleven (11) Months, cost of replacement parts $17.69 Circle Theatre, Nevada, Iowa, operating 2 Fulco Projectors, One (1) Year & Eleven (11) Months, cost of replacement parts $43,7 Pantages Theatre, Salt Lake City, Utah, operating 2 Fulco Pro lectors, One (1) Year & Ten (10) Months, cost of replacement parts Nothing EI Camino Theatre, San Rafael, Cal., operating 2 Fulco Projectors, One (1) Year & Eight (8) Months, cost of replacement parts $1.02 Parkside Theatre, San Francisco, Cal., operating 2 Fulco Projectors, One (I) Year & Eight (8) Months, cost of replacement parts $3.78 Strand Theatre, San Francisco, Cal., operating 2 Fulco Projectors, One (1) Year & Seven (7) Months, cost of replacement parts Nothing Dreamland Theatre, Augusta, Ga., operating 2 Fulco Projectors, One (1) Year & Six (6) Months, cost of replacement parts $29.98 Chicago Women's Club, Chicago, 111., operating 2 Fulco Projectors, One (1) Year & Five (5) Months, cost of replacement parts Nothing Royal Theatre, Fullerton, Nebr., operating 2 Fulco Projectors, One (1) Year & Four (4) Months, cost of replacement parts Nothing Fulco Projector With Any and All Other Projectors CHICAGO 1018 So. Wabash Axe. NEW YORK US W. 45th St. BOSTON— 65 Broadway PHILADELPHIA 1337 Vine St. E. E. FULTON COMPANY C. H. FULTON President ATLANTA 146 Walton St. Executive Offices: 1018 So. Wabash Ave., Chicago A. G. JARM1N Treasurer F. A. VAN HUSAN Vice-Pres. & Sales Mer, LOS ANOELES Film Eichan,e BIJ«. ST. LOUIS .12.12 Olive St. Mil WAUKEE- 151 Seventh St. INDIANAPOLIS 340 So. Illinoii St. SAN FRANCISCO 25S Golden Gate Av« Factory: 2001 So. California Ave., ChicaRO r £-FULCOl> E.E FULTON COMPANY, COAST/oCOAST DISTRIBUTORS •I . Motion Picture News WORLDS BEST THEATRE EQU PMENT NO UPKEEP TO WORRY ABOUT One of the most interesting and valuable facts about G-E motor-generators, aside from excellence of performance, is their "stand up" qualities under conditions of constant use. Barring replacement of brushes at long intervals, there are no parts to be renewed from time to time, nor is outlay required to keep the motor-generator functioning at its best, right along, without a let-down. As exclusive distributor in the United States of G-E motor- generator sets in the theatre field, the E. E. Fulton Company will gladly furnish complete information on this line. Or, if more convenient, address your inquiry to the nearest G-E office. 150- U GENERAL@ELECTRIC fnjico> 2- E.E FULTON COMPANY, COAST A>COAST DISTRIBUTORS ^ Motion Picture News WORLDS BEST THEATRE E OU 1 PM E NT Individuality (rood showmanship recognizes the im- portance of an attractive interior as well as of selecting popular programs of enter- tainment. cl/7 good show is always better when seen amid charming surroundings, produced by harmonious color combinations, de- signs and effects. Z^lny theatre can achieve a pleasing, inviting atmosphere through an original decorative scheme of modern design and color. <^/fs creators and designers of distinctive interiors we are prepared to offer and to execute, inexpensive decorative schemes of pronounced individuality. J. A. TORSTENSON & COMPANY CHICAGO ILLINOIS Fulton Company branches at Chicago, New York, Boston, Phila- delphia, Atlanta, St. Louis, Indianapolis, Milwaukee, San Francisco, and Los Angeles, will gladly give you complete information on the subject. €fulco1> 2- E.E FULTON COMPANY, COAST A.COAST DISTRIBUTORS -1 Motion Picture News I WORLDS BEST THEATRE E OU I PM E NT o the inside of your theatre will bring patrons from without\ NOW the spotlight is turned from the outside of the theatre to the inside. From the exterior that first attracts pa- trons to the interior that actually sells and keeps patrons sold. Owners and managers now focus attention on the seated audience . . . make the interior of their theatre so inviting that it brings patrons from without! In the competition for patron favor, seating . . . the chairs your audience sit in from 2i/2 to 3 hours, can be made to contribute definitely to bigger volume. For comfortable chairs . . . seating that permits of healthful relaxation is al- ways appreciated by the theatre goer. Showmen find that extra comfort brings extra profits. So, American Seating Company undertook re- search. Posture specialists worked with engineers. Chairs were built to con- form with proved posture principles. From a maze of research findings, came comfort features that were quickly rec- ognized by the motion picture industry. Roomy, luxurious chairs . . . seating built to fit the body — to correctly support the spine .. .to give the utmost in easy, natural comfort without slumping. Then followed acousti- cal research. It was found that seating had a direct bearing on the acoustics of the theatre . . . that prop- erly built seating had a sound absorption value that assisted in producing more perfect sound effects. Chairs were built that stopped excessive reverberation, echo and hollow sounds — that helped sound reproduction and eliminated rasping noises, jumbling of words. Your theatre — reseated with these com- fortable, acoustically correct American Seating Company chairs will prove to be a magnet of patron drawing power . . . an investment you must eventually make if you expect your daily receipts to show a steady, healthy increase. The facts are available. Just use the coupon. It brings you our interesting booklet, "Acoustics and its Relation to Seating" — and places our Reseating Engineering Service at your free disposal. Illustrating Theatre Chair No. 8136 with 843 Standard A comfortable chair of un- usually attractive design that is meeting with the enthusias- tic reception of theater own- ers and managers. Specially built for maximum sound absorption. Only one of the many American Seating Company types and styles of theatre seating. AMERICAN SEATING CO., 14 East Jackson Blvd. (M. 9) Chicago, Illinois Please send me, without obligation, your Booklet, "Acoustics and its Relation 19 Seating" and the facts about your Reseating Engineering Service. Name Address Theatre American Seating Company Makers of Fine Seating for Churches, Schools and Theatres General Offices: 14 East Jackson Boulevard, Chicago, Illinois j-FULCOl> Branch Offices in All Principal Cities E.E FULTON COMPANY, COASTloCOAST DISTRIBUTORS jL Motion Picture News L WORLDS BEST THEATRE EQUIPMENT BLIZZARD FANS It's Not Magic Tell us how your theatre is equipped for ventilation and we'll tell you your future, without looking at your palm, an hour-glass or even looking at your box office receipts. One sure sign of Better Business and Prosperity Ahead is a Blizzard installation. Your Future Depends On It Assure yourself of good fortune in business. Send the dimensions of your theatre auditorium either to your nearest Fulton dealer or to us. BLIZZARD SALES CO. Davenport at Sixteenth OMAHA, NEBR. IN THEATRES AND OUT OF THEATRES Wherever Floor Coverings of any sort are used — carpets are correct. Sn in the hotel the club the office the shop the church the lodge the home ¥m. Slater, Jr. can supply your needs — A complete specialized service which we render efficiently and promptly ... at low cost. CHICAGO CARPETS • LINOLEUM ■ RUBBER • TILE Z AUDITEC The Modern Decorative Acoustical Corrective Material Auditec fulfills so completely every need for acoustical correction making your auditorium clear toned and at the same time being capable of such decoration as to leave your house equally or more beautiful than before. Acoustical correction has a direct result on box office profits and you owe it to your own desire for a greater business to have your house analyzed for acoustics. Auditec is low in cost, high in results. Made in Six Beautiful Colors and Special Designs Get in touch with your own E. E. Fulton Company office and have them supply you with a questionnaire. No obligation is involved as this engineering service has been arranged for you through the E. E. Fulton Company firm. You will be surprised at this new and better manner of acoustical correction. NATIONAL RUG MILLS, Inc. Milwaukee - - Wisconsin AUDITEC Centering Lens Mount For Simplex Permits instantaneous lateral adjustment of lens to center sound track film picture on screen. Can be attached in a few minutes without cutting, drilling or machining mechanism. Holds lens rigid and vibrationless. SIMPLE ACCURATE EFFICIENT INEXPENSIVE Price each, $25.00 Centering Lens Holder CENTERING MOUNT for MOTIOGRAPH Each $35.00 CENTERING MOUNT for POWERS Each 50.00 CENTERING MOUNT for FULCO Each 50.00 DUPLEX APERTURE ASSEM- BLY, SIMPLEX TYPE (in- cludes Part E-16) for Sound- on-Film. Each $35.00 DUPLEX APERTURE ASSEM- BLY FOR POWERS for Sound- on-Film. $12.50 r E.E FULTON COMPANY, COAST A>COAST DISTRIBUTORS Motion Picture News £ WORLDS BEST THEATRE EOU I PM E NT The Lens that put Perfection in Projection ILEX F:2.5 PROJECTION LENSES Furnished in the Standard and Dual Focus Series ILEX DUAL FOCUS FEATURES Sharp, Brilliant Pictures. Instant changeover from sound-on-disc to sound-on-film. Complete screen covering with both kinds of film. No shrinkage in size of picture with sound-on- film. Pictures brought to correct center with Ilex Centering Device. All of above accomplished with one lens. STANDARD ILEX F:2.5 FEATURES: Same perfect projection. Maximum sharpness and brilliancy. Adjustable feature to insure exact screen cover- ing within its focal range. Show the fine and costly present day productions at their best with Ilex Lenses. Literature at your dealers or sent on request ILEX OPTICAL CO. ROCHESTER NEW YORK Established 1910 FULCO AUTOMATIC ENCLOSED REWIND Comprises a well designed cast aluminum frame into which are built all the accurately built elements that make this the easiest and quietest running rewind on the market. Complies with the strictest regulations. If you show talking pictures, you of course want your projection room free from noise making apparatus. THE FULCO IS A NOISELESS REWIND. GALLAGHER Orchestra Equipment Company 616 W. Elm St., Chicago Orchestra Equipment MUSIC STANDS STAGE AND PIT RESONATORS ORGAN LIFTS ORGAN SEATS ORGAN RACKS PIANO RACKS LEADER STANDS STAGE PLATFORMS CHAIRS SPECIAL EQUIPMENT AND FURNISHINGS ALL DESIGNS AND FINISHES r .fRJLCO> E.E FULTON COMPANY, COAST^COAST DISTRIBUTORS ^ Motion Picture N e zv s THE CHARM OF COLORED LIGHT FOR YOUR THEATRE yOU want it, of course. There is no substi- tute for the restful beauty it creates — and the public expects to find that beauty in your theatre. Edison MAZDA1" Colored Lamps offer the most effective and most economical answer to your colored lighting needs. Their smooth sur- faces (the color is inside the glass) offering little attraction for dust, make cleaning less frequently necessary and much easier to accomplish. And just now, when the seasons are changing, Edison MAZDA Colored Lamps can be es- pecially useful. From an effect of airy coolness, you will want to change the atmosphere of your house to one of inviting warmth. Why not accomplish the change by merely changing the color of the lighting in your lobby and foyer? Just change to Edison MAZDA Colored Lamps of a warmer tone, and at once the whole atmosphere of the house is changed. And if you like, you may have the advice and assistance of an Edison Lamp Works engineer for your lighting problems. Just write to Edison Lamp Works of General Electric Company, Nela Park, Cleveland, Ohio. This service is rendered without charge. *MAZDA — the mark of a research service. EDISON MA E LECTRIC Se p t e mb e r 6 , 19 3 0 Motion Picture News 61 Can the Ind'p't Put His House Over? Chain Man Asks and Solves the Riddle It Cost This Operator Money To Discover These Pointers on House Operation His Experiences Are Yours For the Reading BEFORE consideration can be given operation it must be assumed that we first of all have well equipped thea- tres to operate. By well equipped I mean that it should have the following physical features : 1. An attractive front for sales and to create favorable impressions. 2. On the inside it must have physical coinfort, which includes satisfactory- seats, reasonably good ventilation, proper lighting, and essential touches such as carpets, drapes, acoustical treatment, etc. 3. Good projection equipment that is well maintained and operated. This includes the right sort of screen, properly set. 4. Good sound, which includes good quality and dependability of performance. 5. Presentation aids such as light, cur- tain, screen set, etc. 6. Necessary safety appliances such as adequate exits, properly equipped, panic bolts and cleared exits. 7. Satisfactory force to operate the thea- tre, including maintenance. 8. Cleanliness — As we have no right to expect people to come to our theatre unless it's kept absolutely in order. The above physical requirements are es- sential in the complicated theatre operation as we find it today. Let us dwell for a moment on some of the phases of operation that do much to make a theatre a success or a failure. Arranging the Program Cany anyone doubt the value of careful study of the program the theatre has to offer? It not only means that a program must consist of the best product available at prices the theatre can afford to pay, but, also, it means that the program must be well balanced, there must be in it the ele- ment of contrast, which is merely a way of saying that it must have comedy, drama, beauty, color, so linked together and so presented that it is worked up from a good beginning to get better and better as the show progresses. Let us consider some thoughts about program building: 1. It stands to reason that a news reel can be edited to be made more effective in any community. There are some shots that from entertainment standpoint, could be eliminated in your community to the pro- gram's advantage. Certainly the news reel should open big and you should vary the shots so that there will not be a sameness of character as the news reel progresses. 2. It also stands to reason that a high- ly dramatic, heavy feature requires the light- ening effect of comedy relief before or after or both ; conversely, a comedy feature re- quires the balancing and contrasting value of a dramatic short subject. Highly tragic features, such as "Journey's End," "All Quiet on the Western Front," have startling endings requiring a silent pause at the end By MONTGOMERY S. HILL Publix-Saenger Theatres of North Carolina — You should then follow with a light car- toon, or comedy number giving the audience that relief that is quite essential. 3. The assembling of these units of the show with the aforesaid balance and con- tract will make of a mediocre program a good program, and will make of a good pro- gram an outstanding two hours of enter- tainment. Determines Standing In considering presentation I like to think of Jule Delmar's story at a meeting ot Southern Enterprises held in Atlanta a num- ber of years ago. In explaining the differ- ence between "big time" and so-called "small time" vaudeville, he did so by saying the difference is in the manner of presentation. He gave as an example the following: You go downtown, go into a Greek restaurant, order a half a grapefruit. A fat waiter slices a grapefruit, puts it in a heavy piece of china, dishes it down the vintrolite counter, gives you a blunt spoon with which to eat the fruit and you pay him 15 cents for the order. Down at the Biltmore dining room, in an atmosphere of beauty and comfort, you enter on well carpeted floors a music filled room of architectural splendor, with attractively equipped tables, well liveried A Shoivman's Manual IN the accompanying article by M. S. Hill, one of the South's leading showman,' is contained in brief a manual of showmanship, covering briefly though broadly nearly every phase of theatre opera- tion. Hill's article is based upon his recent speech before the South- eastern exhibitor convention, which was a highlight of the sessions. waiters render you a class service immedi- ately, you order half a grapefruit — It comes in resting on a high comport of crushed ice, the seeds have been removed, the grapefruit is neatly cut out and a cherry in the middle. You are furnished a fruit spoon, and pulver- ized sugar. You pay 40 cents for the order. It's the same grapefruit. The difference be- tween the 15 cents and 40 cents value is in the manner of presentation. So it is with your programs of today. Assuming that the equipment is reasonably good, we have this same sound show to present which Broad- way presents and this is the great stride forward the industry has taken in the enter- tainment field. How are you presenting this program, in a 15 cent or a 40 cent man- ner? People know, demand and appreciate values. Remember that ! Keep Booth Shipshape Of first importance, therefore, is the presenta- tion of this program. In this complex business, presentation has much to do with the success or failure of a theatre. There has never been a time when there was such a demand for color, life, variety, novelty, as there is in the presen- tation of programs today. This is made all the more important in the all-sound programs be- cause you lack in the strictest sense of the word the human color that a person can put into a show, but it is being definitely proven daily that a sound program can be greatly en- hanced in entertainment value by the deft, clev- er, novel treatment that can be given it. And people pay money for the unusual treatment 1 Again projection plays a most important role and the projection room is one place where equipment should be kept in the finest condition physically. Your projection must have defini- tion, it must be bright and well cut, it must be smooth, there must be no waits, blank screens, and changeovers must be so smoothly made that the audience is not subjected to any break in the action or the dialogue. Controlling Sound Can you imagine anything more important in the theatre today than the proper control of sound? What are you doing in your theatre to make sound perfect? It was assumed in the first place that you had the necessary equip- ment and acoustical treatment, but these mean nothing if sound isn't intelligently observed and properly controlled. How is this to be done? a. Every sound program should be previewed and volume cues arranged for most effective presentation. This, also, acquaints the operator with the changeover cues, and it gives the sound observer or the manager or both, the opportun- ity of learning the dramatic action of a picture, an essential knowledge in proper sound con- trol. b. Sound must be controlled from the floor; this means there must be someone charged with the responsibility of observing and checking sound at all times. Ventilation variations in crowds, outside noises, all tend to vary volume, and onlv an alert sound observer is in position to get the sound adjusted quickly for the bene- fit of the audience. c. In observing sound the observer should not be in the rear near the aisle entrance be- 62 Motion Picture News September 6 , 19 3 0 cause his ear is affected by outside noises, by air rushing through the opening, but he should be duun in tne audience a few rows so he may observe what the patrons are getting. He must regulate Hie sound uased upon a natural volume. One of the best wavs I have learned to observe sound is to either shut my eyes or turn my back to the screen, and then determine if the sound seems to be a natural tone and of a natu- ral pitch as coming Irom the stage. d. .Some of the rine points of sound control that add so much to a program are stepping up the fader on newsreel titles, emphasizing funny gags by increased volume, varying volume for openings and closings, checking carefully on disc cnangeovers so that the dialogue, music, or action will be continuous. Add to this that touch of light, color, variety, novel treatment, that you can give your show from time to time, and you will begin having people wonder what you are going to do next, and when you do that, you are operating a theatre with thought and, more than likely, with success. Manpower Big Factor The strength of any business rests upon its personnel — us manpower. What are you doing to improve yourseit in this business and to se- lect and train your employees.'' Are you mak- ing your tneatre radiate personality through the attractive, and the natural courtesy of your cashier, your doorman, your ushers, yourself, or are you lettii.g your theatre suffer because of the lack of tnat attractive personality that hu- man beings appreciate and demand? A natural courtesy is essential and your em- ployees should be selected with due considera- tion to their moral character, personality, their ability, and their ambition to learn. Those em- ployees have almost complete control of the success of your business and when you consider that, you begin to appreciate what moral char- acter is in your personnel. The training of employees cannot be over- stressed and, after all, those employes are going to be guided by your action, so you set the pace, you establish the standard, and you will find your employes, if properly selected, following in your footsteps. Train your employes to know their business, let each of them know what his responsibilities are — give him a plan for the work that he has to do, help him to organize himself, teach him the economics of the business, teach him to feel this business, create within him a desire to go forward, to learn, to progress, and last, but not least, make him enthusiastic. You can't expect these ideals in the employe if you haven't these ideals yourself. Sound's Many Sales Angles I like to think of selling in the light of this — "The manager of a 1,000 seat house can make 1,825,000 sales every year. He must sell to persons of all ages, and of various intellectual powers ; he must sell his product for 365 days in the year and not just during any periodic selling season. His selling time on any one product is limited and once his program has changed he has lost forever the opportunity to sell more of that commodity. The nature of his business is such that he cannot afford to de- crease his efficiency for even the shortest while, because the resulting losses can never be made good." Now comes the problem of selling the pro- grams, the policies, the theatre. How much real study are you giving to this? Have you stopped to realize that in the sound picture of today that you have a great combination of all the merits of the roadshow, vaudeville, and pic- tures to present to your public? The people have seen great shows, and have become shop- pers for entertainment, so this business has evolved into something bigger than merely open- ing your door, and collecting money. If I were to get over one thought with re- spect to selling, I would want it be to the great importance of an intelligent anlysis of the sales appeal. There's no limit to the value you can get from this intelligent analysis. If you get the analysis, if you understand the appeal that you have you can then arrange a master ad- vertising campaign, and from the master cam- paign you can use those mediums to sell that Good Advice CONSIDERABLE damage, in- volving much expense, has been caused by managers failing to regularly inspect the roofs of the- atres. Drain pipes have been plugged, water backed up and seep- ing through the roof because the troughs have been clogged with de- bris. Paper, lamp cartons, leaves, light globes and bases have been al- lowed to accumulate and when rain comes they are washed into the down spouts. Roofs at all times should be kept clean in order to eliminate drains becoming clogged. This can be done only by regular inspection. — "Now" {Fox West Coast Theatres' house organ.) you can afford economically, and that will cover the field in sales appeal. Please remem- ber that the analysis of the appeal that you are selling is to my way of thinking the one thought about selling that you should remem- ber, and put into effect. It's the lates or the extra 15 per cent of effort and thought put into a proposition that spells the difference between success or failure, or the difference between a great success and a poor success. Think that over. Use of Various Media Let us consider now the mediums of sales appeal. Normally I have listed these mediums as far as our use of them is concerned, into five classes as follows : 1. The screen of public address where you are already appealing to picture patrons. Screen sales should be easy to those people, and you, therefore, have in your screen probably your most effective medium of sales. Consider, therefore, the value of your screen based upon the number of people you may be playing to, and use that screen thoughtfully, intelligently, and it will bear fine returns. The screen is es- pecially effective to sell an attraction if the pre- ceding attraction attracts a big audience. This naturally gives you a fine circulation for your screen ads. If you have a public address sys- tem, be careful what you say, how you say it, and how the voice sounds. Don't let the public address system poorly used reflect on the quality of your sound. a. Edit your advertising trailers and be even more careful what goes on your screen than you are of what goes into your news- paper ads. 2. Your Front or Lobby — The front or lob- by is your show window. Its value depends upon the location with respect to pedestrian and vehicular traffic and so it should be bright, attractive, and effective. It should radiate gay- ety, life, color, entertainment, enthusiasm. A front's function in selling is also to make im- mediate sales. There are three different ele- ments that have a great deal to do with ticket selling values in lobby displays. a. Element of contrast — To assure changes with each program so the public will wonder what's happening next in that lobby. b. The element of environment — This means to create the proper atmosphere with respect to the picture itself, letting your lobby be a sort of prologue to your picture so that it will actually convey to potential patrons the type of entertainment you will show. c. Element of flash, punch, or lustre. A never changing front fails to capitalize on the unusual. 3. Arezs.'s papers — Newspapers give you wide circulation and afford probably the most effec- tive method of reaching outlying territories that are available now because of good roads and the automobile. Regular newspaper ads keep your theatre in the public's eye. It gives the best means of emphasizing what your show really is by giving you an opportunity to explain its type, its cast, and enough of its story to create interest. It affords you one of the best oppor- tunities of emphasizing your supporting pro- gram, which is always* important. The follow- ing eight principles will serve as a guide in newspaper work. a. Get the attention of your prospect. b. Interest and convince the prospect. c. Be sure that your ad moves to sales. d. Always consider the feminine angle. Women are responsible for the greatest pro- portion of movie patronage. e. Always consider the mental age of your readers. Be simple in your expressions and elemental in your appeals. f. Establish a reputation for reliable ad- vertising. This does not mean that you must rate the picture for your patrons, but avoid any statement which your readers will find to be untrue. g. Now that sound has been fully accepted, sell the voices of your stars just as faces and figures were sold in the past. h. There is a difference between announc- ing and selling. Don't just announce. Sell! It's up to you to determine in your field of endeavor the advantage of advance selling in newspapers, the advantages of newspaper tie- ups and of selling your newspapers the great value of the motion picture and your programs as general news value. Certainly the great number of people who attend theatres and who buy fan magazines seem ample proof that pic- ture datum is news. 4. Bill Posting — There have been great changes in bill posting recently. Although slightly prejudiced myself against bill posting, I refer to you these facts. The disadvantages of bill posting are : a. Ex- cessive cost, especially for theatres having fre- quent changes, b. Unless properly lighted, the board's value lost half of the time. c. There are so many bill boards advertising so many commodities that a few boards are lost. d. Bill posting practically valueless unless neatly done. The advantages of bill posting are as fol- lows : a. Excellent where well-known title and star make an announcement of real sales value, b. Occasional posting makes big flash easier by comparison, c. Good pictorial paper attractive to children, whose patronage the theatre now needs. Generally speaking, I consider the cost of bill posting can be more effectively used in other mediums. 5. Miscellaneous or Exploitation — This in- cludes all other forms of advertising not above mentioned such as ballyhoos, window displays, stunts, contests, mailing lists, etc. Building Goodwill I like to add to these five mediums the very important one which, after all, is a part of each medium and that is good will or institu- tional advertising. This brings me to the very important angle of civic endeavor and the value of making your theatre a source of community pride and a center of community interest. Are you doing your part in your city to make your city prosper and progress? Is there any way for you to prosper and progress unless your city prospers and progresses? Are you putting your shoulder to the wheel to promote all civic activities that are for the good of your com- munity? Are you rendering an unselfish civic service to the community of which you are a part ? If you are doing less than giving your best to each community where you have theatre in- terests you are not only inviting competition and expensive legislative action against the in- dustry but you are missing the real chance to enjoy the maximum of success. Be sold enough on this industry and your theatre to be proud of both. Let your spirit of enthusasm impart itself to others. Get away from the inferiority complex and realize the wholesome recreation you render is essential, and you will start to realize what it means to be a civic leader and a successful theatre man. {Continued on page 80) Septem her 6 , 19 30 M o t i o n P i c t u r c N e tc 5 63 Spoor "Intersound" to Eliminate Light Rays in Recording Talkers Neiv Process Employes Phonographic Etching Method on Print Edge; Cost One-Twentieth, 10,000 Runs, Is Claim A RADICAL departure in sound recording is said to be embodied in the "Intersound" process developed by George K. Spoor, pioneer Chicago producer, in conjunction with P. John Berggren and Fred J. Lindgren, a Chicago electrical engineer. Berggren and Spoor are the co-inventors of the '"Natural Vision" camera, which is said to create a three-dimensional stereo- scopic effect, and with the completion of the sound innovation, Spoor announces, he will re-enter the production field the first of the year, meanwhile licensing other producers. "Intersound," according to Spoor, "will revive the industry and reduce the cost of recording to one-twentieth of its present expense. New patrons will be drawn to the theatres by the beauty of the three-dimensional pictures on the screen." The new recording process utilizes mechanical instead of electrical means, based on new principles. Sound is etched on the edge of the film, instead of on a sound track, and prints can be run through a projector nearly 10,000 times without appreciable wear, the inventors claim. Instead of converting sound into light and then back into sound again by means of photoelectric cells, amplifiers and other electrical devices employed in the industry from its inception until the present, the new process is said to carve sound grooves by purely mechani- cal means on the photographic film, resembling the grooves on a phonograph record. A small "pick-up" device on the projection machine, with a sapphire roller, fills the capacity of the phono- graph needle to transfer the sound to the loud-speakers in the theatres. Now Working on Color The location of these sound grooves constitutes another departure from the present methods, Spoor asserts. While the present photographic "light-sound tracks" are placed on the surface of the film, directly alongside the perforations, these mechanical sound grooves are engraved on the edge of the film, thus leaving the surface free for the photo- graphic images. At the same time the inventor revealed that he is engaged in perfecting a process for taking color pictures, which he ex- pects to be an improvement on the present methods. The new system, he said, would make it possible to get what is known as "critical resolution," giving sharpness to the background of the pic- ture as well as to the foreground and the middleground. The present methods, he said, produced a "feathery," out-of-focus background. The first sten in the new sound engrav- ing process, the inventor said, is the The Spoor camera for wide film production. George K. Spoor (left) and P. John Berggren, the inventors. making of a "master record," which is carved on plain, not emulsified, celluloid, at the same time the photographic nega- tive is being taken. From this master record, when the photographic positive prints used in the theatre are completely assembled, the sound record is engraved into the edge of the positive prints by means of an engraving machine which reproduces the master record faithfully in every respect. "By placing a roll of clear celluloid." said Spoor in describing the new process of manufacture, "upon a disc and passing it over a sprocket drum onto another receiving disc, the record is carved into the edge of the film, while if passes over the drum, with a steel knife point, which is actuated by the vibrations of the microphone. This produces the master record. "The duplicates from the master record are also made by mechanical cut- ting means. In this case we have two rolls of filament, one of which is the master record, passing over one drum, and the other the positive photographic print upon which the impression is to be duplicated. The latter passes over another drum, immediately alongside the master record drum, the carving tool actuated by the first filament reproducing to the edge of the second. "When this is done the sound record for the theatre is complete with the carvins: into its edge. All it needs then is the pick-up device to reproduce the sound. "In the present photographic light- track system five stages of amplification are used between the microphone and the recording machine. This causes the well- known distortion, known as 'the barrel- roll,' which always occurs with the use of amplifiers. "With the inter-sound carving system no stages of amplification are used, the reproduction of the voice coming from the microphone direct to the edge of the film. For this reason there is no loss of naturalness of the voice in the instru- ment. "In addition to the improvement in tone quality our new sound films will bring about a saving estimated at $2,000,000 to $3,000,000 a year in the operating expenses of every talking pic- ture studio. For example, there are at present about 30,000 feet of photographic soundtrack going into the cutting rooms of each studio on the Coast every day. The product costs about 10 cents a foot, or a total of $3,000. Now, by the new- process it becomes possible to turn 30,000 feet of film into sound with only $40 worth of celluloid. "The 'pick-up' device, used for repro- ducing the sound in the theatres, is no larger than the ordinary pocket cigar lighter and costs less than $2 to make, as compared with the present price of $2,660 for the projection sound head." 64 Motion Picture News September 6 , 19 3 0 asA H-W Chairs tot ^\e te» Publix Gateway SALES OFFICES Baltimore, Md. Boston, Mass. Buffalo, N. Y. Chicago, 111. Los Angeles, Calif. New York, N. Y. Oklahoma City, Okla. Philadelphia, Pa. Pittsburgh, Pa. Portland, Ore. San Francisco, Calif. Seattle, Wash. y^^Q^p/MI magnificent in-w Gateway, (lie Publix IL ami K. house g^ on the Chicago northwest side, was seated with Heywood- B 1 Wakefield de luxe chairs. This beautiful theatre, executed ^^^^V by Rapp & Rapp in their famous "atmospheric" style, was ^^^^ designed and built primarily as a "sound*''' house. Each item of equipment was considered from a sound reproduction standpoint and Heywood-fVakefield de luxe chairs were chosen ! . . . Many other leading architects and showmen have become convinced that Hevwood-Wake- ml field chairs are ideal for sound houses — that this de luxe theatre seat- ing has the extra class, comfort, and box office appeal needed in the business today. Publix has installed over 150,000 H-W chairs- — RKO, Warner Brothers, Schine, Netoco, and a host of other enterprising show- men are using thousands of these stylish and comfortable seats. . . . Before seating a new house or reseating an old one, get all the facts on Heywood- Wakefield theatre seating. Just ask or write any H-W sales office listed for complete information. HEYWOOD *W\KEFIELD Theatre Seating Division September 6, 193 0 Motion Picture News 65 Why Not Theatres As 1 Shopping Center, Too? B> John Eberson T HE principles of economic distribiv- tion and the arrangement of a pro- gram which will spell advantage to the amusement loving public, as well as the producer, have made it necessary in many cases for the chain or individual operator to maintain control of practically all of the playhouses in a given locality, some of which are dark. Chains of theatres are being formed, and others are being augmented by new houses purchased. There are a great many towns in the United States where this development has brought about a situation whereby given towns have one or two theatres too many — too many from the standpoint of products as well as seating. But what to do with the old theatre ! It has a good location — it is somewhat an- tiquated in its embellishments and furnish- ings, but does it not offer some merchandis- ing opportunity ? There it stands, a building with a self sup- porting roof, susceptible to almost any kind of remodeling, but usually too large to be offered for tenancy to one merchant. Indoor Golf Not Enough A freak development has prompted owners to install miniature indoor golf courses. I do. not believe, however, that miniature golf courses exclusively will solve the problem. It is principally an out-door game and while we count golf enthusiasts by the thousands, I do not believe that the exclusive surrender of an old theatre building for indoor golf only, will be attractive enough to bring the returns required to make this a paying prop- osition. Let us visualize an operater who has for good reason bought out his competitor and now controls all the theatres in- an industrial .town with a large percentage of population represented by young men and women wink- ing in factories and in industrial plant-. The building of new theatres in many cases results in overseating of the town. The owner's thought of renting the old opera house which has served for more than 30 years, is discussed with the real estate man. The property is a large one and well located on Main Street, but the owner finds that most of the big chain stores and old estab- lished department stores are permanently lo- . cated, and there are few possibilities who can pay Main Street rents for such large foot- ■ age.- Advocates Arcade Idea Now let us just remember that this typi- cal American town which, like many others, ' has a good many very honest and worth- while small merchants who sell articles of value at the right price, and who are really . serving the community. However, their business is so small that they cannot afford to pay Main Street rents. Would it not, therefore, be logical for the theatre owner to take his theatre and remodel it so his first floor could be arcaded and he could create a great many individual bazaar or ar- cade spaces which could be offered to these various small merchants, thus giving them an opportunity to do business, and at the same time opportune the downtown shopper to come in contact with this type of service and merchandise ? Every town of that size has a florist who has fine greenhouses on the outskirts of the city, desirous of having a downtown place where he could display the best of his wares and take orders. However, he cannot com- pete with the big shoe man and dry goods man for store space on Main Street, but he would gladly take a booth or small shop in the new arcade, where he would do a thriv- ing business. This may also be true of the young lady who has become an expert in beauty parlor work and hairdressing, but as she is working single-handedly, her business and following are -mall. She must confine herself probably to renting the back room in some dilapidated office building. This arcade would allow her to rent a small space and do business right where everybody could see her and find her. The dry cleaning establishment, with its factory across the railroad tracks, probably would gladly rent a small place in this ar- cade to take orders and arrange deliveries. A radio shop at the entrance, and a barber shop in the rear of the arcade, with a con- nection to the basement, where bath parlors are arranged for. Just think of the many hundreds of young men who live in board- ing houses, practically strangers in town, who miss the comforts of home, but who would find in a place of this kind oppor- tunity to buy for reasonable prices the com- forts of sanitation and health, which are lacking in their overcrowded boarding house district. Think of a photographer catering to ama- teurs, with film developing and a small vol- ume of sales of cameras. The new theatre arcade should be his home, as he can be ac- commodated for a very reasonable rent. Other proposed occupants : A sheet music store, novelty shop, baby's dress wear, a small printer's shop, shoe shining parlor for men and women, taxicab office, small sta- tionery and gift shop. Golf Course on 2nd Floor Now, I have always learned that all ar- cades must not only start somewhere but must lead somewhere, and must contain points of interest which will prompt people to leave the main street sidewalk and enter the arcade, and for this I have in mind the creation of a miniature golf course on the second floor of the old theatre with the en- trance in the rear. In passing the arcade towards this second floor entrance the patron would pass a giant Although it is away from his regu- lar work and thought as a theatre ar- chitect and designer, a sense of duty to the industry in its efforts to deal with overseating and dark theatres, hus prompted John Eberson, designer of many leading theatres throughout flic world, to come forward with the suggestion he so ably outlines in the accompanying article. His suggestion is the result of careful thought and study during Eberson' s travels throughout the world, backed by the veteran architect's intimate knowledge of small town conditions. soda and food fountain built in the center of the arcade, brilliantly lighted through a skylight cut in the old theatre roof, and a shaft creating an oval in the second floor miniature golf course. In the basement: billiards, pool, bowling alleys, lunch counter, vending machines of all sorts, a well organ- ized and well managed club for the young working men of the cit-- In building the golf course on the second floor but a few additional columns will have to be added to the typical balcony construc- tion. The rear platforms and risers of the balcony should be removed, and I visualize in the rear of the balcony an artistic struc- ture representing the front porch of a coun- try club. There I would house and make my starting point for the miniature golf course ; save all the old loge sections, which I would transform into a dance floor and ar- range terraced seating for those who want to watch the game while eating. Camouflaging Not Costly Winding right and left from the extreme end of the balcony I would construct fair- ways converging at the proscenium arch, and then slipping up and down on the stage and returning to the rear of the balcony with interesting hazards, taking advantage of the extreme height of stage and main auditorium ceiling and camouflaging this section of the structure in some "atmospheric" style. It may be a Swiss mountain scene with a club- house carrying the character of the Swiss dairy, or a scene in southern France, with a clubhouse representing a chocolate shop, or a Spanish Garden — a clubhouse representing the court yard of a Spanish hacienda. To a skilled force the camouflaging and proper lighting of such an amusement center is an easy matter and not a costly one. In other words. I propose to take the old theatre, devote the entire basement and first (Continued on page 84) 66 M o fio n Picture N ews September 6 , 1930 Low Percentage of Houses Get Full Benefit of Sound Due to Acoustics Only 50 Per Cent of W. E. Houses in Middle West Survey Delivering "Commercially Adequate" Sound Although 88 Per Cent Receiving Satisfactory Sound at Horn Mouth WHILE strides have been made in improving acoustics, not more than 50 per cent of theatres visited in his trip to a number of territories were de- livering quality of sound to their audiences that could be considered commercially ade- quate, according to Herbert M. Wilcox, operating manager of Electrical Research Products. This low average obtains, he says, in spite of the fact that "in nearly 90 per cent of the cases observed, the sound being pro- jected from the loud speakers into the audi- torium was of exceedingly satisfactory qual- ity." In other words, between the projec- tion from the loud speakers and the recep- tion by the audience, the sound was im- paired, due to acoustical disadvantages. Wilcox's survey of houses wired by Western Electric embraced such territories as Indianapolis, Cincinnati, Chicago, Des Moines, Kansas City, St. Louis and Den- ver. So far as mechanical features are concerned, he says, this compares with a rating of 84 per cent six months ago and 76 per cent a year ago. Says Bad Acoustics Hurt High quality reproduction at the horn mouth "can deteriorate seriously before reaching the ear of the listener if acoustic conditions within a theatre are bad," Wilcox declares. "Box office intake," he says, "bears a definite relation to the satisfaction which an audience enjoys. Consequently theatre owners have a responsibility to their cus- tomers to the extent of providing acoustic conditions which will permit transmission of sound from the horn mouth to the listen- er's ear in a pure and ungarbled condition It is unfortunate that the vast majority of motion picture houses were built before there was any thought of talking pictures becoming a reality, and consequently there are relatively few theatres in which acous- tic conditions arc more than tolerably sat- isfactory. Instructions Ignored "Fortunately, it is possible to compensate for these deficiencies either mechanically through the proper arrangement and flar- ing of loud speaker horns back of the screen, or to a minor degree electrically through filtering. It is also possible in many instances to apply acoustic treatment to certain portions of the theatre walls and ceiling at relatively little cost which, if ap- plied intelligently and in accordance with certain definite formula, can vastly improve the conditions within a theatre to permit the transmission of sound from the horn mouth to the listener without undue distortion. "As part of our service we have devel- oped a department of acoustic engineering, which is competent to make acoustic sur- veys and prescribe acoustic treatment which will provide maximum improvement with minimum expenditure. So far this depart- ment has made surveys and given aid and advice to approximately 2,500 theatres. Un- fortunately, a rather small percentage of these theatres have carried out the recom- mendations made to them either in whole or in part, so that there still remains much to be desired before the requirements of a discriminating public can be entirely met. "As a result of my observations on this trip I believe that it is entirely reasonable to expect that reproducing equipment can be maintained and operated in such a manner as to insure regularity of performance and of a quality that will transmit faithfully to the listeners' ear all that has been put into the record by the recording studio. 1,000 Emergencies in Month "As regards assurance that 'the show will go on,' I might point to the fact that in December, 1928, we cleared 1,000 emergen- cies in approximately 1,000 theatres, while in July of this year we received and cleared 480 emergencies from 4,500 theatres. From an average of one emergency per theatre per month, the hazards of operation have been reduced substantially to one emergency per theatre per year. I am under the im- pression that this record would compare favorably with theatre operations in the old silent days prior to the advent of sound. And it should be borne in mind that the delicate and relatively complicated equip- ment required for sound reproduction offers many more hazards than the equipment re quired for the showing of silent pictures. "We believe that the major factor con- tributing to these results has been the de- velopment of a competent service organiza- tion trained first to maintain equipment so that trouble will be avoided and second, to HERBERT Photo by Bachrach M. WILCOX clear trouble when it occurs quickly and efficiently. The telephone and the automo- bile have contributed largely to the effec- tiveness of the operation of our service de- partment. It is, of course, highly important that we be so organized that an exhibitor can reach an engineer almost immediately in case of trouble. To this end we have established branch offices in 38 cities and I believe that a vast majority of our cus- tomers are within a telephone toll radius < f considerably less than one dollar. As for transportation, there are 450 men on our service staff, who travel upwards of 100,000 miles per week, practically all by automo- bile. As an indication of the mobility which the automobile affords our service staff, one of our engineers recently covered an emer- gency call 115 miles from his headquarters in exactly two hours. "Business conditions observed on the trip were, in general, quite satisfactory. The old rule still holds that if you can give the public good entertainment, the box office will do business. That rule was strikingly illustrated in St. Louis where I found two theatres that had adequate quality of re- production and were showing entertaining pictures to be doing excellent business in the middle of a hot wave. And at the same time business in other houses around there was far from capacity. "Looking backward over the past two years I feel greatly encouraged over the progress that has been made in improve- ment of sound pictures, both in the studio and in the theatre, and an important con- tributing factor to this result is the growing appreciation of theatre managers of the necessity of delivering to their audiences a quality of sound which, in its illusion, is on a par with the illusion created by the silent picture." 'Frisco in Line San Francisco — Exhibitors here have kept step with progress in reproduction by improving acoustics, engineers of Electrical Research Products here are quoted as say- ing. Echoes and reverberations have been minimized bv the use of absorbent materials. Acoustone Helps Sound In Fox Coast Houses Hollywood — Acoustone is the sound ab- sorption material used in several theatres of the Fox West Coast chain to better re- production. The material is artistic and decorative and has unsuual qualities of even absorption at all frequencies, according to Dr. Vern O. Knudson, acoustical authority of the University of California. Among theatres of the circuit which have installed Acoustone are : the new Fox-Pasa- dena, at Pasadena, and the Capitol and Rosemary, Long Beach. The material is manufactured by the Acoustone Co., Ltd., Los Angeles. September 6 , 19 3 0 Motion Picture News 67 Tfl€ fELLOW WITH ALADDIN'S LAMP You remember Aladdin . . . that big Wish and Rub Man from the Orient. One day he saw an old-fashioned lamp in the window of an antique shop. He offered to buy it but the shop owner wanted too much. "Aw g'wan an' die!" says Aladdin, scoring his point with customary politeness. Then he picked up the lamp and the fellow did die. Aladdin was It's true he has traded his lamp for an order book. It's true also that the system is somewhat reversed: (1) He wishes (that you'd use his order book), (2) you use it and (3) he brings you anything you want ... I don't know whether the quality of Aladdin's lamp-produced merchandise was guaranteed or not. Authorities differ. But this Modern delighted. After that he spent his spare time wishing and Aladdin guarantees his. Every bit of it. And back of his rubbing. In this way he produced practically everything guarantee stands the integrity, the financial power, the from a stone-age Packard to his idea of a Night Club, intelligent organization of the largest theatre equipping completely equipped except for the cover charge ... It is company in the world. Further than that, this Aladdin of frequently pointed out that times do change. Aladdinistic today is a walking source-book of accurate information tendencies have sought new outlets. But today, as far as the covering theatre equipment, present and future. His mind theatre equipping business is concerned, they still exist — in more rational and far more ^jfp practical form. Every time your National Representa- tive calls on you, you are talking to a modern Aladdin. Wherever you see it, this stamp of ap- proval means is full of today's necessities, his eyes are on tomorrow's trend and his vision is clear. He'll help you correlate the two. He'll keep you abreast of the times. He'll lead you to tomorrow's profits. highest quality, thorough prac- tica bil ity and a fair price. &mrJ&k NATIONAL THEATRE SUPPLY COMPANY Branches in all Principal Cities 68 Motion Picture News September 6 , 193 0 A Thoroughly Comprehensive Line of Finest Theatre Seating/ No. 6862 A luxurious chair obtainable in a va- riety of fine cover- ings. Ill which you will find exactly what you want — Solid comfort — Many beautiful designs and an almost unlimited variety of fine coverings with which to achieve strikingly individual effects — plus several mechanical superiorities that assure unusually quiet, trouble-free operation and exceptional dur- ability. The expert services of our planning depart- ment and that of our distributors, the Na- tional Theatre Supply Company, are free, at your command in any seating or reseat- ing problem. The guarantees of both institu- tions assure complete satisfaction for every installation. Send for this valuable free book, "Modern Theatre Seating." \ I s$M No. 6»02 One of the less ex- pensive, though ex- ceedingly comfort- able and attractive numbers. No. 6032 One of the many beautiful comfort filled chairs con- tained in the STEEL line. ^K n GRAND RAPIDS, MICHIGAN September 6, 1930 Motion Picture News 09 Quality Assured! Cc By NATIONAL THEATRE SUPPLY CO. Manufacturers whose advertisements appear on these pages use National Service as their method of distribu- tion. Their products bear the National Stamp of Approval, which indicates a certain definite standard of quality, value and service — a safeguard and assurance of customer satisfaction. The products are available at each of the 30 National Branch Stores — there's one near you — a close-at-hand supply source. NATHCO ACOUSTICAL FELT Manufactured expressly for National Theatre Supply Company of highest quality materials. Acoustically correct high grade hair felt. DENSTEN FELT & HAIR CO. New York, N. Y. Philadelphia, Pa. Peabody, Mass. ASSEMBLY CHAIRS Portable seating for every need. Your dealer will gladly send cir- culars and quote attractive prices on exactly what you need. STANDARD MFG. CO. Cambridge City, Indiana STRONG CHANGE-OVER DEVICES Always in the lead in developing efficiency equipment for the projec- tionist. Ask the National salesman to tell you about Strong Change- Over Devices. ESSANNAY ELECTRIC CO. 2809 Van Buren Street Ch icago, Illinois TECO PIN-PLUG CONNECTORS AND STAGE PLUGS Finest workmanship and materials; most approved design characterizes the Teco line of stage accessories. For sale by National. TECO MANUFACTURING CO. 484 Broome Street New York City, New York Wya/tdolfe Abr&sive Sole Manufacturers for perfect and harmless cleaning of painted sur- faces, marble, tile, ter- razzo, and mosaic. I. B. FORD COMPANY Wyandotte, Mich. HORTON VARIABLE SPEED DRIVES Approved for sound-equipped theatre ventilating fans, furnished with close-up or remote, electric, hydraulic or mechanical control. Send for descriptive circulars. HORTON MFG. CO. 3016 University Avenue S.E. Minneapolis, Minnesota EXPANSION SHIELDS AND BOLTS Specify Chicago Expansion Shields and Bolts for your chair installa- tions. They stay put under all conditions. CHICAGO EXPANSION BOLT CO. 126 Soi ith Clinton Street Chicago Illinois FILM PROCESS For Film Exchanges and Theatres — Eliminates Waxing Process. For first run and used film — talking and silent. YANKEE LUBRIC CO. 728 E. Market Street Louisville, Ky. FUSIBLE LINKS The Type "B" 160-degree Fusible Link is recommended for theatres. A superior link that never fails in an emergency. Accept no substitutes. J. W. YATES 49'/2 Eighth Avenue New York, N. Y. GARVER KURRENT CHANGER "Garver Kurrent Changer" and "National Mazda Regulator," two equipment trade marks familiar with every showman, represent the last word in high grade booth equipment. Made by GARVER ELECTRIC CO. Union City, Indiana CRYSTALITE SIGN LETTERS Produced with the finest chemicals and pure Belgian Sand — BLOWN, not pressed. Specify Crystalite letters and you'll get the best. Order from National. CRYSTALITE PRODUCTS CORPORATION 1708 Standard Avenue Glendale, California BOSTON RUBBER MATS A necessity in every modern theatre lobby. Mats and runners made to measure in very attractive combinations of colors and designs. Name of theatre worked in if wanted. Write for samples and prices. BOSTON RUBBER MAT COMPANY 332 A Street Boston, Mass. BEST PROJECTION DEVICES Kinebooth port-hole shutters that conform to fire regulations; heat shields, carbon adapters, Mazda adapters, baby spots and Besteropticons. Magazine lights. BEST DEVICES CO. 200 Film Bldg. Cleveland, Ohio GOLDE PROJECTION PRODUCTS GoldE leads in the development of better projection equipment. The line includes the GoldE Unilens, GoldE Framing Light Shield and GoldE De Luxe Rewind. GOLDE MFG. CO. 2013 N. LeMoyne Street Chicago, Illinois FOREST RECTIFIERS Assure superlative projection, silent (no moving parts), economical, strongly built, easily installed, the proper equipment for sound theatres, large and small. 272 New Street FOREST ELECTRIC CO. Newark, N. J. VENEER SEATS AND BACKS Ask your nearest National Branch for prices on seat and back replace- ments. Highest quality and prompt service is assured. FROST'S VENEER SEATING CO., LTD. Sheboygan, Wise. SLIDES for ADVERTISING. BRENKERTS, SONGS and ORGAN SOLOS QUALITY SLIDE COMPANY "All that the name implies" 6 East Lake Street Chicago, Illinois ^J) ^W/ ^U) ^J}. 1) I 1 1 1 I 70 Motion Picture News September 6, 1930 New Television Device Eliminates Mechanical Scanning, Is Claim Image Scanned Electrically, and System Removes Limit as to Size While Retaining Synchronization, States Army Lieutenant Inventor — Slight Changes Enables Any Reception Ml . CLEMENS, Mich.— Use of any mechanical device is eliminated in the television transmitter and re- ceptor developed by Lieut. George Wald, of the Quartermaster Corps, U. S. Army, sta- tion at Selfridge field here. The image is scanned electrically, which, Lieut. Wald says, "removes the limit as to size and re- tains perfect synchronization." The basic idea of the invention is cov- ered by U. S. Patent No. 1.754,491. Its operation is described by the inventor as follows : A series of anodes and cathodes are se- cured in a holder forming the ordinates and co-ordinates of the image. These anodes and cathodes connect to taps of secondaries to which anode and cathode variable fre- quencies are applied. The Currents in the ordinates and co-ordinates distribute them- selves in accordance with Kirchhoff's law so as to produce a maximum voltage drop across one crossing point only at a time of the ordinates and co-ordinates, thus pro- ducing only one bright point on the image frame of the receiving tube. As each train of variable frequency sweeps by the cath- odes the bright point of the image produces a line, and as each train of variable fre- quency sweeps by the anodes a whole frame of the image is traced. The time relation of the ordinates and co-ordinates is such as to cause a systematic image scanning by the bright glow point. The television current is superimposed on the cathode current therefore the bright scanning point becomes responsive to the television current and re- produces the image. Eig. 1 and 2 show a modified tube which places within the tube that part of the sec- ondaries that have the tap-offs connected to the ordinates and the co-ordinates of the image frame. This tube has six prongs, four connected as shown and one each con- necting to the anode and cathode tuning condensers at points X and Y respectively. These condensers adjust and center the image on the frame. Figures 2a and 2b shows the selectors which retain the vari- able frequency oscillations between the or- dinates and co-ordinates of the image and the filament center distance. While the anodes and cathodes crossing points are in parallel to the selector. Owing to the lesser distance between these anodes and cathodes crossing points than the selector the bright glow point on the frame is maintained in its scanning sweep across the image. The transmitter tube Fig. 7 operates on the same principle. It uses numerous light- active-cells, combined with a triod amplifier producing a television current superimposed on two variable frequency currents. The television current is then detected through a detector tube which suppresses the vari- (Continued on page 82) /ntenyfor GeoryeWp/cT, Patent drawings which illustrate the Wold device for television September 6 , 19 3 0 Motion Picture News 71 Foul Air Defames The Finest Theatre I ^lOTHING so quickly gives people the wrong impression, when 1^1 entering a beautiful theatre, as to be greeted by foul, ill-smelling stale air. This evil condition is entirely corrected in any theatre by Healthful Kooler- Aire, the complete cooling and air conditioning system. It changes the air en- tirely every four minutes, or oftener, as required. The fresh, incoming air is cooled and washed free of soot and dust. Then it is circulated — slowly, steadily, QUIETLY to every part of the house. In winter, Kooler-Aire keeps in motion and redistributes hot air above radi- ators and other areas where excessive heat collects, thus saving considerable fuel and increasing patrons' comfort. Costs less to buy and operate. Our liberal financing plan puts Kooler- Aire profitably within the reach of every theatre. Take advantage of it this season. Put in the proved system that has made good for Paramount- Publix, Warner Brothers, Fox, R-K-O and other circuits and independents from coast to coast. May we send this book? Write today. KOOLER-AIRE ENGINEERING CORP. 1912 PARAMOUNT BUILDING NEW YORK, N. Y. B. F. SHEARER CO., West Coast Representatives SEATTLE PORTLAND LOS ANGELES ,;.:MJg .-..-.■ - iilirSSSfSS HEALTHFUL ooler-Air 72 Motion Picture News September 6, 1930 THE' Projectionists' Round Table IT IS necessary at this time to qualify one of the statements made about condensers. The quotation has been made to the effect that the charging of a condenser or the dis- charging of that unit involves the transfer of electrons from the negative plate to the positive plate. Such a condition gives rise to the ques- tion relative to the source of the electrons and if the electrons actually move from one plate to the other. Now, this question is trivial insofar as the application of the unit is concerned but because of its puzzling nature we quote the assumed condition. The electrons do not move from plate to plate. They are displaced in the con- ductor until number of electrons upon the plates are, of such quantity that the potential difference across the plates equals the charging voltage ; or the potentials on both plates are equal and the condenser is discharged. Thus, the elec- tron upon the negative plate never reaches the positive plate during charge or the electron upon the positive plate never reaches the nega- tive plate during discharge. The statement that the electrons move from one plate to the other affords a convenient ex- pression. FIG.50 Just as it is possible to arrange resistances in varied manner in order to achieve a certain condition or to provide a certain value of re- sistance, it is possible to arrange condensers in varied fashion ; to provide a resultant capacity which is greater than that of one condenser; to provide an arrangement which will enable the application of a potential higher than is possible with any one condenser available or to provide a final value of capacity which is less than that of the units at hand. Such combina- tions of capacity are parallel, and series. Before entering upon the various forms of connection, let us dwell for a few moments upon voltage rating. iBy John F. Rider-. Voltage Rating — One of the paramount items allied with all forms of capacity, that is, all types of condensers is the voltage which may be applied across the terminals of the con- denser. A few words relating to this subject were mentioned in Lesson 14. In view of the fact that the position of the condenser in any circuit is such that it is subjected to some value of potential, it is customary to rate capacities, i.e., condensers in capacity and operating volt- age figures. This is essential because the dielectric material within the condenser will stand only a definite amount of voltage. Excess voltage punctures the dielectric material and the unit is unfit for further use. An interesting point in connection with paper condensers is that, while the thickness of the dielectric material governs the permissible volt- C4 |C_3_ iCZ CI ll C4= .OOOI MFD. C3- .002MFD. C2= ,075 MFD. CI = .164 MFD. FIG.JI age, condenser construction is such that the thickness of the dielectric is not varied by using single sheets of varied thickness. Instead the thickness of the dielectric sheets remains the same, but the number of sheets are varied. Thus if for example, a single sheet is .0005 inch thick and will withstand 150 volts, and a higher potential condenser is required, the dielectric material will not be a single sheet of greater thickness. The new condenser will employ three of four layers of dielectric material of .0005 inch thick. The above quoted relation between the voltage and the thickness of the dielectric material is merely illustrative of the subject and does not refer to actual rating of materials. As a matter of fact, the usual minimum number of layers of dielectric material is two. The reason for this is that the finest of papers has a large number of pinholes and by using more than one sheet, the positions of the pinholes are changed so that they do not offer a single con- tinuous path through the dielectric material. This is the time to refer to the effective and peak values of voltage as stated in Lesson 12. If a condenser is rated to withstand 1000 volts D.C. this value refers to the maximum voltage of D.C. character as specified. This specifica- tion does not allow the application of 1000 volts A.C. Instead, the value of D.C. voltage rating can be classed as the equivalent peak value of A.C. voltage; which would make the effective value much lower. In other words, a 1000 volt D.C. rating is suitable for use upon an A.C. circuit with a maximum r.m.s. or effective value of approximately 700 volts. As a matter of fact, greater tolerance is usually allowed and the maximum effective value of A.C. volt- age applicable to a condenser rated at 1000 volts D.C. is about 600 volts. Condensers rated in A.C. values usually refer to the r.m.s. value, unless statement to the con- trary is made, i.e., reference to a peak value. The usual form of rating is in D.C. and AC. values of voltage, thus : Capacity D.C. A.C. 1. mfd 200 125 r.m.s. 1. mfd 500 300 r.m.s. 1. mfd 1000 600 r.m.s. 1. mfd 2000 1100 r.m.s. The above mentioned r.m.s. values allow a peak value which does not exceed the rated D.C. voltage rating. Thus, the peak value of volt- age encountered when the r.m.s. (effective) value is 300 volts is Em = 300 x 1.414 = 424.2 volts The maximum D.C. voltage rating of 500 volts allows sufficient tolerance. Electrolytic Condensers — In contrast to the paper condenser which, when ruptured, is unfit for further use, electrolytic condensers of cer- tain types are self healing, but still bear definite operating voltage ratings. Furthermore, these condensers are of such formation that they bear definite polarity designations. In other words they are polarized, have positive and negative leads and must be used in that manner. Elec- trolytic condensers can be described as follows : Certain metais such as magnesium, aluminum and tantalum when immersed in an electrolyte possess the property of passing electric current in one direction and not in the other. In other words, unilateral conductivity. This property is present so long as the voltage required is not greater than a critical value. If two such metals are placed within an electrolyte prac- tically all flow of electric current ceases and constitutes a condenser. In the "wet" type of electrolytic condenser, a thin coating of oxide and a thin layer of gas are caused upon and above the active metal anode. The active surfaces then are the metal anode as one plate and the electrolyte solution as the other. The oxide film and the layer of gas function as the dielectric. When polarized the electrolyte is the cathode or negative ter- minal and the rectifying metal is the anode. By rectifying metal is meant the metal which receives the oxide coating. This metal, in con- junction with the oxide coating and the layer of gas, actually displays a rectifying action or valve action in that it allows the flow of current in one direction but does not allow the flow of appreciable current in the other direction. The metal usually used in "wet" electrolytic con- densers is aluminum arranged in the form of a spiral, thus providing a large active area within a small space. In the "dry" type of electrolytic condenser, the electrolyte is in the form of a paste held in contact with the active metal. This Is Lesson 15 in the Rider Series on Sound Projection September 6 , 1930 We make special reference to the fact that in contrast to the paper or other form of solid dielectric condenser wherein current does not flow at all if the dielectric is perfect, electro- lytic condensers allow the leakage of a small value of current through the dielectric. The critical voltage is that which allows the flow of the maximum permissible leakage current. The disadvantage of leakage current is in itself not of great moment because the actual value of current is small (about .2 mil per mfd.) and when used in such manner that a small leakage current does no harm, the con- denser enables the achievement of a large value of capacity within a very small space, that is, small in comparison with the space required for a much smaller value of capacity in the paper dielectric type of condenser. The "wet" type of condenser is usually de- signed for voltages approximating 300 to 400 volts. Recent developments have produced "dry" condensers of this type. The usual range of capacities to be found in electrolytic con- densers rated at comparatively high voltages is between 4 and 70 microfarads. The range of capacities for low voltages between 2 and 12 volts extends from about 1000 to 5000 micro- farads. Another difference between the _ electrolytic and the paper type of condenser is that, ex- clusive of voltage rating, the paper type of unit is applicable with equal facility to A.C. and D.C. circuits. Such is not the case with the usual electrolytic type of capacitor. It is polar- ized and designed for use on D.C. circuits. When allowed to operate upon A.C. circuits for an appreciable period of time, damage results. Still another peculiarity of the electrolytic type of condenser is that the capacity is a func- tion of the structure of the unit and also of the leakage current. The dielectric material in such units is an oxide coating and a layer of gas upon the surface with a very high dielec- tric constant. When the condenser is made, this layer must be produced and it is the result of the application of a "forming" voltage. The higher the forming voltage the thicker the layer of oxide and gas. As to capacity, the thicker the dielectric layer, the lower the capacity, which means that the higher the forming volt- age, the lower the capacity. As a matter of fact, the capacity is inversely proportional to the forming voltage. Electrolytic condensers may be employed at voltages somewhat higher than the rating but the value of capacity will be reduced. Such practice is dangerous because of possible injury to the condenser unit and should not be a habitual form of operation. Capacities in Parallel — The occasion fre- quently arises when a certain capacity is re- quired and the exact value is not available. Connecting condensers in parallel provides one means of securing a resultant value higher than that of any one of the condensers in the parallel arrangement. As in any parallel arrangement, the elements are in parallel when the voltage applied is the same across all the elements con- nected between the same two points in the circuit. Thus in Figure 50 condensers A and B are connected in parallel. If points X and O represent two points in a system, the voltage E from the battery B is the same across conden- sers A and B. One of the factors which gov- erns the capacity of any condenser is the area of its active surfaces. Joining capacities in parallel is the equivalent of increasing the area of the active surfaces in a definite manner. By definite manner, we mean that the increase of capacity when condensers are in parallel follows along a certain prescribed manner. As is evident in the illustration, the same potential charges the two condensers, or E = ei and E = e2 Since the same difference of potential charges both condensers and the charge Q applied to each condenser or the quantity of electricity in each condenser is Q = C x E and E = ei = e2 the total charge will be Motion Picture News \oo Y Ci 1 :i j Rl < V R2 FIG. 53 B Qt = Qd + Qc2 and CE = Cei + Ce2 whence C = CI + C2 (52) Thus the law of parallel condenser is, That the resultant capacity of condensers in parallel is the sum of the individual capacities. If we assign numeral values to CI and C2 and say that CI = .01 mfd and C2 = .05 mfd The joint capacity of CI and C2 in parallel is Ct = CI + C2 = .01 + .05 = .06 mfd If we say that the value of E is 100 volts and the charge Q in coulombs Q = Capacity in farads x volts (equation 48) Qi = .0000001 x 100 = .000001 coulomb and Q2 = .0000005 x 100 = .000005 coulomb and since Qt = .000001 + .000005 = .000006 coulomb whence according to equation 49 Ct = .000006 100 = .00000006 farad = .06 mfd The method of determining the resultant capacity of a parallel bank is carried out in the same manner irrespective of the number of units in the bank or of the relative values of these units. Suppose that we have four con- densers as in Figure 51. The values are as designated. Ct = CI + C2 -f C3 + C4 etc. = .164 + .075 + .002 + .0001 = .2411 mfd The use of condensers in parallel involves no complications. One fact only must be remem- bered. All of the condensers in the parallel bank are subjected to the same potential; hence all the condensers, individually speaking, must be of such design as to withstand the applied potential. This does not mean that all must be of the same rating. The minimum rating should be at least the applied voltage. When one con- denser is to be connected in parallel with another, it is not necessary to remove the unit already in the circuit in order to join it with the other. Simply connect the second con- denser in parallel with the first. If the condensers are of the electrolytic type, correct polarity is essential. Modern electro- lytic condensers are marked to indicate polarity. -r- C — Ct. 73 A red lead indicates the positive terminal and a black lead indicates the negative terminal. When connected in parallel all like polarity leads should be joined. Connecting condensers in parallel does nothing else but increase the capacity of the condenser bank. It does not enable the appli- cation of higher potentials, even if one of the condensers in the parallel bank bears a voltage rating higher than the remaining condenser or condensers as the case may be. A good guide relative to the means of solving for parallel condensers is to remember that they vary as series resistances. Series resist- ances are additive and parallel capacities are additive. Capacities in Series — When condensers are connected in series, the circuit arrangement differs from the parallel system. Compare Figures 50 and 52. The latter shows the same two condensers connected in series instead of parallel. In contrast to the parallel arrange- ment, condensers connected in series are not subjected to the complete charging potential. Instead each condenser in the network is sub- jected to only a part of the total charging volt- age E from the battery B shown in Figure 52. Whereas the total capacity of paralleled con- densers is greater than that of any one, the largest one in the parallel network, the final capacity in a series system is less than the smallest capacity in the network. The calcu- lation of capacities in series is like the calcula- tion of resistances in parallel. The law govern- ing the resultant capacity of a series combina- tion is : The resultant capacity of a series combination is the reciprocal of sum of the reciprocals of the individual capacities. Referring to Figure 52, the voltage E does not act upon both condensers. Instead it nor- mally is divided between the number capacities in the system, but not necessarily in a uniform manner. Irrespective of division, and E = and ei = and e2 = E = whence Qi and C = 1 1 c 1 G + + q2 c2 C2 1 1 + CI C2 If we apply the numerical values shown in Figure 50 to the condensers shown in Figure 52, the resultant capacity of the series system becomes 1 C = C 1 .01 + 1 1 .05 100 + 20 C = .00833 mfd is the resultant capacity of the combination. As is evident the final figure is less than the smallest capacity in the com- bination. If two condensers are connected in series, the final capacity is equal to the product of the capacities divided by the sum, viz. : CI x C2 C = C CI + C2 .01 x .05 .0005 .00833 mfd FIG 54 .01 + .05 .06 Like Condensers in Series — If all the con- densers in the series system have like values of capacity, the final capacity is equal to the (Continued on page 88) 74 Motion Picture News September 6 . 19 3 0 New Theatre Construction in Small Towns Shows Sudden Forward Spurt End of Expansion of National Circuits in Class A Cities Throws Bulk Of Building Activities Into "Backbone" Spots of Nation STOCKTON, Cal.— Property on which the historic old Budd House now stands has been sold to National Theatres Syndicate for the newest link in its chain of California houses. The new venture will cost $300,000 and seat 2,000. * * * Ipswich, Mass. — Early September has been set for opening of the Strand, one of the Philip Smith group. ERPI is wiring for sound, and *a Magnascope wide screen will be installed. * * * Alameda, Cal. — On Sept. 15, Richard J. Nas- ser and associates will start work on a $500,- 000 theatre structure on the north side of Cen- tral ave., between Oak and Park. * * * Steubenville, O. — "Ingagi" opened this town's new house, the Rex, a 1,300 seater. C. J. Vogel was general contractor. W. B. Urling operates. * * * Belle Fourche, S. D.— Black Hills Amuse- ment Co. will replace its local house with a new structure. Bids now are being received. * * * Yoakum, Tex. — Operating only at night be- cause of its own competitor, the Greater Grand, a new Grand, has opened under management of Yoakum Amusement Co. Hayes Center, Neb. — Contracts were let this week for building of a new theatre on the site of the theatre destroyed by fire recently. * * * Perryton, Tex. — Carl Ellis spent $85,000 in construction of a new house just finished. Harrisonburg, Va. — Shenandoah Valley The- atre circuit is negotiating with contractors for construction of a theatre building to cost $160,- 000. Site is located at Court Square. Roanoke, Va. — Theatre Holding Co. is con- sidering erection of a $500,000 house on Taze- well, directly behind the Elks Club. * * * Burlington, Vt. — The site of the burned La- France hotel on Main struct will house a thea- tre, now in construction and to be operated by Paramount jointly with Queen City Realty Company. Charles Smith & Son, Derby, Conn., is the contractor. Cost, $350,000. Architects, Mowll & Rand, of Boston. * * * LaGrange, Ga. — Mayor H. C. Fincher deliv- ered the opening address at ceremonies attend- ing the premiere of the LaGrange, owned by Oscar Lam. The house cost $125,000, seats 1,020 and is located on Main Street. * * * Timmins, Ont. — Mascoli Brothers have od- ened the new Liskeard, a $50,000 house. Equipped with Western Electric sound. * * * Providence, R. I. — Opening of the Bijou, re- placing the Empire, postponed several times, took place this week. Owned by Abe Spitz, Associated Theatres will operate. * * * Bellefontaine, O. — Property on Columbus Ave. near Watson Way is the site of John May's theatre which is now ncaring the half- way mark in construction. Opening about New Year's, May's structure will accommodate from to 1,400. SEATTLE — Sound pictures and stock shows will be housed in the theatre being erected here by S. Fritz, local capitalist, who leased it on a 99-year agreement to the Seattle Repertory Playhouse. The site is at University Way and East 41st. * * * Bedford, O.— Potter-Gabele & Co., of Cleve- land, are architects of the new $165,000 theatre and store building in work at North and Co- lumbus Streets. Properties Development Co., sponsors, will lease. * * * Xenia, O. — Henry E. Henthorn, Cincinnati, has been retained as architect for a 1,000 seat theatre planned by Hibbert Theatres, Inc., op- erators of the Bijou here. Plans call for a Spanish motif inside and out. Cost, $150,000. * * * Clear Lake, S. D. — Majestic, on Main Street, has been opened by Ralph Willson who leased to Dr. R. L. Chambers and the latter's wife. * * * Custer, S. D. — Manager Kurka has opened the Garlock, closed for complete rebuilding. Expansion Belies Depression Talk Hollywood — Expansion program of Fox West Coast Theatres is being continued throughout the Coast territory. Several new theatres will be opened by Harold B. Franklin during Greater Talkie Season. In Pasadena, the remodeled and redeco- rated Fox opened Aug. 15, simultaneously with the official opening of Greater Talkie Season. Sept. 1 saw the opening of the new $800,000 Fox Wilshire at Wilshire and Hamilton, Los Angeles. Friday the redeco- rated California is being opened at Berke- ley. In Centralia, Wash., the new $250,000 Fox will make its bow Sept. 10. The house will be under the direction of Fox West Coast Theatres in conjunction with Finkel- stein and Rosenberg. Sept. 15 will see the advent of the new $250,000 Fox at Stockton. In addition to these completed projects, Fox West Coast will operate a $250,000 theatre to be built at Pasadena, of early California design. Edwards & Plunkeet are architects and Henry Beller will be the builder. A $1,000,000 theatre is to be built at Spokane, marking the firm's entry into that city. At Tacoma, a theatre is under way, and a number of other houses are under way or planned in southern Cali- fornia. This building program graphically de- picts the theatrical field's refutal of ru- mors of business depression, according to Franklin, who contends that the fall will see business conditions as firm and stab- ilized as ever before. GENEVA, N. Y.— Riveting has already- started on Schine's new house, to be opened simultaneously with the chain's new Cortland theatre. * * * Rapid, S. D. — Seating 450, A. L. Brown and T. B. Shearer have opened the State on Main "Street. * * * Rochester, Pa. — Majestic Amusement Co. is sponsoring construction of a 1,600 seater of Hindu-Chinese architecture. * * * Beaver Falls, Pa. — Unnamed theatre interests will operate the house being built here. * * * Norristown, Pa. — This town's new Norris Amusement Co. house is rapidly nearing com- pletion. Opening is set for early October. W. H. Lee drew plans for the $1,000,000 house. * * * Milton, Pa. — The Bijou will be replaced by a new modern theatre. Milton Theatre Co. operates. * * * Baltimore — Consolidated Engineering Co. will spend $40,000 on the theatre being erected on Edmonson Ave. Frank Durkee will operate. Gordon, Nebr. — The Pace, a new house, has opened. * $ $ Cottonwood, Idaho — With an all-sound policy, the Orpheum, this town's newest theatre, has opened under M. Wagner's management. West Union, Ky. — Architect W. P. Ridenour is supervising construction of the new $25,000 theatre which C. E. Smith is building. * * * Lake Providence, La. — Plans for a new thea- tre for Max Levy are being prepared by J. W. Smith & Associates, of Monroe, who were given an assignment for a one-story 750 seat struc- ture. * * * Lafayette, La. — Increasing its chain of south- west Louisiana theatres, the Southern Amuse- ment Co. is completing elaborate plans for a celebration on the opening night of its new house in this town. Bert Tiller will manage the theatre, seating 1,200. * * * Abilene, Tex. — Publix has opened a theatre here, named the Paramount. * * * Sylacauga, Ala. — Hirch & Jones are archi- tects for J. W. Peck's new house being built on property adjacent the Knight Hotel. * * * Atascadero, Cal. — Construction of a new $95,- 000 theatre is well under way. It will seat 1,200. * * * Antigo, Wis. — Home theatre on Superior Street has opened. It is located on property adjoining the Langlade National Bank. * * * Springfield, O — The Regent-State Corpora- tion is expected to build a theater at West Main and Fisher Streets. The plot was for- merly occupied by the old Covenant Presby- terian Church. Phil Chakeras is resident man- ager of the exhibition firm. September 6 , 19 30 Motion Picture News 75 REMEMBER THE NAME <<< ILVERSESS )) SOMETHING NEW FROM ALLENTOWN of vital interest to Exhibitors, Equipment Dealers and Drapery Houses everywhere. By the manufacturers of STAB I L ARC MOTOR-GENERATOR AUTOMATIC DEVICES COMPANY 739 HAMILTON ST., ALLENTOWN, PA. ^— — - — ^1PMEST { Sound tniitanine v ^pictores. .^fe, it is a periect ^ install. « tone. J* Atf-*110 d reproducer and ** r» » L E N S E S « « Made by AMERICA'S LEADING OPTICAL INSTITUTION STARTING in Bausch & Lomb's own optical glass plant, the largest in America, every operation in the manufacture or Cinephor Lenses is controlled by experts working to the most exacting standards of precision. As a result Cinephor Projection Lenses give remarkable flatness of field, maximum contrast between black and white, brilliant illumination and critical definition. Write for complete literature BAUSCH & LOMB OPTICAL CO. SCENIC AND COLOR EFFECT LIGHTING from the projection room with the BRENKERT F-7 MASTER BRENOGRAPH . . . adds dignity to your theater and charm to your program. The use of the Brenkert F-7 Master Brenograph is con- ceded by the most successful showmen as the best method of relieving the monotony of a sound picture program. This has been proven by hundreds of installations. Your theater can have these advantages at a very nominal cost. Write today for our latest catalogues No. 28 and No. 29, which are just off the press. BRENKERT LIGHT PROJECTION COMPANY Engineers & Manufacturers St. Aubin at E. Grand Blvd. I DETROIT MICHIGAN Motion Picture News September 6 , 19 3 0 Stresses Importance of Safeguarding Patent Rights and Tells the Method "Evidence of Conception" One Way to Prove Priority of Invention; Selection of Attorney to Protect Client' s Interests Requires Care Editor's Note— In THE SHOWMAN for August, Ray Belmont Whitman, Patent Editor of MOTION PICTURE NEWS, described how and by whom a patent may be secured and explained how to avoid difficulties in protecting inven- tor's rights. Here he continues the discussion, delv- ing further into the mechanics of the procedure. HAVING now conceived an idea which the inventor feels is valuable enough to go further with, he should, as the next step, protect himself against any one else, either un- scrupulously or accidentally, proving priority of invention and the right to a patent. One way to do this is to prepare what is known as an "evidence of conception." The inventor writes a detailed description of the complete invention in his own words, on a typewriter or with pen and ink; and makes also any necessary rough sketches to illustrate the invention (unless it be a chemical process or like invention where this is impossible). On the last page he affixes his name and the date, either in the presence of two witnesses, preferably persons outside his family, or better, before a notary public, who will attest his sig- nature as that date, and affix the notary seal. This original document should always there- after be retained by the inventor with other valuable papers. If it has been prepared on the typewriter, which is preferable, a carbon copy should be made and used to submit the invention to his attorney later. By this simple means, the inventor is always able to prove first conception of his invention at the date noted, and this is often of great importance, for many times others are invent- ing in the same field and without knowledge of their competitors' activities. Occasionally, too, where attempts are made to improperly appro- priate the inventor's idea, he is able later on to substantiate his prior rights to the invention and a patent thereon. Such an instance as this last occurred to a client of the author, who won a suit on a phonograph motor patent that went up to the Supreme Court, largely upon an evidence of conception which he had written informally on the back of a dance program, but which he had been careful to properly sign, date and witness. Written Records Vital It is highly important also that the inventor maintain a similar record in writing, properly dated and witnessed, giving other information which also may be needed later, including: (1) the date that the invention was first dis- closed to others, with their names and the circumstances of the disclosures; (2) the date when the first sketches and working drawings were made — the drawings themselves to be suit- ably signed, dated and witnessed; (3) the date when the first operating model was made, to- gether with information as to who made it, and the original bills for material, where obtain- able; and (4) all the models themselves, made during the development of the idea, should be carefully preserved. All this data enters into a proper prosecution of what is called an "interference," in which the application for patent sometimes becomes involved. The inventor having now established his or her "evidence of conception," may take the next step, which is: There are some 12,000 or more patent attor- neys registered to practice in the United States Patent Office, and of these probably 2,000 get most of their income from the preparation and prosecution of patent applications, and their ex- ploitation and litigation. These men are all professionally-trained men, and, with perhaps some rare exceptions, honest and ethical in all their dealings. However, they, like doctors, dentists, or other professional men, vary in their degree of ability or skill. Some attorneys are too young and with too limited experience or education to understand fully how to properly protect a valuable inven- tion. Others are too old to be at the height of their mental power, or not agressive enough in combating the examiner's objections, during prosecution of the case, to obtain all the pro- tection that the inventor is entitled to. Some attorneys get their clients through ad- vertising methods, and instead of conducting a professional practice, work on the "once only" plan, getting the maximum possible fees from the inventor for the minimum allowable work. Needless to say, this latter class of attorneys do their work so poorly that their patents are usually of little or no practical value. Other patent attorneys devote most of their time to court litigation, and very little to Patent Office practice, or the preparation and prosecu- tion of patent applications into patents. So they have little real skill in such work, and especially in the drafting of the "claims" in patents, which is the important and really pro- tective part of these legal documents, of which more hereafter. Again, many patent attorneys are merely lawyers, with but little knowledge of the sciences or engineering, and so are seriously handicapped in patenting inventions, especially if they are very technical. The ideal patent attorney is one who not New Inventions TI I E records of the Patent Office in Washington are combed by Mr. Whitman for new inventions having an application to motion pictures and are both illustrated and described in The Showman as a regular feature. Mr. Whitman also conducts a Questions and Answers column which imposes no obligation on the reader. All queries on the subjects of patents, trademarks, designs and copyrights fall within the scope of this service. If a personal answer is desired, a stamped envelope should be enclosed with the ques- tion. If not, the answer will appear in this department the first available issue after receipt. Write on one side of the paper only, giving full name, address and business affiliation. Only initials will be published if so requested. All inquiries should he addressed to Patent Editor, Motion Picture News. only has a thorough working knowledge of patent law and procedure, and especially Patent Office practice, by virtue of a proper education and long experience in the work, but who is also a graduate engineer and with a successful experience in that profession. Such a man, whose mind is trained both logically and analyt- ically, is best able to properly represent an inventor. (The Patent Office, in fact, requires each of its examiners, who examine all inventions before deciding to grant the patents, to be technical graduates, trained in scientific subjects. And the time is not far off when this same requirement will be made to apply to patent attorneys, for they are required to do not only everything the examiner must do, but many things also zvhich are far more technical. At present, however, any young law student who has completed a course of study in general laiv and been admitted to the bar, can present his cer- tificate and become registered to practice as a full-fledged patent attorney!) If the inventor does not know of a really able attorney with a record for taking out good patents, he should try to locate some inventor who has made a monetary success from his patents, and find out whom he employed. Where, however, this is impossible, then engage some well-known attorney who represents or has represented, some large corporation — which would ordinarily be real proof of his ability — and who can be located in one of the large cities. Repose Complete Trust Another test in determining a good patent attorney, and perhaps the best of all, since it is one that almost never fails, is to check up some past work of the attorney before you en- gage him. This may be done by asking the one whom you may be considering hiring to loan you, say, eight or ten copies of patents, chosen at random, which he has prepared, as evidenced by his signature on their drawings. Then put these patents through the method of analysis explained later under the heading "How to Analyze the Real Protection in Your Patents." If the results show that the particular attorney's work is not considerably above the average, based upon this analysis, consult someone else, and repeat the test until you finally locate one whose work does measure up to these require- ments. Since your attorney's skill and knowledge of patenting is going to have much to do with your success with your inventions in future, you should leave nothing undone to get a very good one in the beginning ; for having once found Mich a man, you will probably want to retain him on all such matters in the future, and this association will, as the years go by, become increasingly valuable, and you will learn more and more how to co-operate with him and he witli you. It is by such co-ordination of effort between attorney and client that the successes come. Having once chosen your attorney, you should put your complete trust in him, and follow his advice, although there is no ha-m done in checking up his work from time to iitne to see that it is kept up to par. If you follow this careful and painstaking method of choosing and retaining your attorney, you will be saved many of the most serioua iit- falls which beset the inventor, such, for in- September 6 , 19 3 0 Motion Picture News 79 stance, as serious loss of your rights due to the attorney's inability to properly understand or claim your invention, necessitating additional expense of re-issuing the patent to correct it, and even, in many instances, inability to do so, after the time has expired ; or, loss of a profit- able sale or license through not having an at- torney who is well regarded by the prospective purchaser. With the continuation in this month's issue of Motion Picture News of the patent de- partment, there is continued the "Question and Answer" service, which already has been taken advantage of by a number of readers. Those who have not as yet availed them- selves of this service, which is free, are urged to do so if they are contemplating the perfec- tion of an invention, or the application for a patent. The history of many inventors and their pro- jects serves to bring out the fact that many a dollar of precious capital and many a month of wasted labor could have been saved, had the inventor only taken the pains to obtain more information in regard to the device he was working upon, or in regard to the efforts which others might already have put forth upon the same or a similar device, or in regard to the market for the device after it was perfected. So, if this department of Motion Picture News can be of assistance to you, the reader is invited to call upon it. If a personal answer is desired a stamp should be enclosed with the inquiry, otherwise the question and its answer will appear in this section in the first available issue. Write on one side of the paper only, giving full name, address, and business con- nection. Only initials will be published if re- quested. Questions and Answers Q. (1) When should a design patent be taken out and when should a mechanical or or- dinary patent be taken out? In other words, what is the difference between these two kinds of patents ? A. (1) A design patent is directed to an invention in which the form of appearance of the invention is important from an aesthetic or ornamental view point whereas a mechanical or ordinary type of patent is directed to the function of the invention. Whenever possible take out a mechanical patent for it is less easily avoided without infringement and therefore gives much better protection, and better pre- vents competition. A design patent may often be avoided by more or less simple changes in the appearance of the design without affecting the value of the new appearance. Q. (2) Will the Patent Office issue a patent on the same thing to more than one in- ventor? A. (2) No. The Patent Office can only issue a patent to the first inventor, although it sometimes happens that later inventors also get patents on somewhat similar things which may be modifications of or improvements over something previously patented. It is necessary for a patentee before utilizing his invention to determine by an infringement search whether there are any such other patents previously is- sued on part of his invention and which he would have to use in order to also use his own invention ; for in that case he might infringe the claims of such prior patents and be estopped from the use of his own patent as a result. Q. (3) Is it possible for a poor man to make money out of a patent? A. (3) It certainly is. Some of the great- est fortunes have been built up by men who were originally poor and who made valuable inventions and obtained strong patents on them. Large corporations fear to be drawn into in- fringement suits over patents and will do all they can to avoid infringing. Where, however, there is an infringement and the owner of the patent has no funds to sue the infringer, he can make an arrangement with the Patent At- torney to conduct the litigation on a contingent fee basis. Q. (4) What countries grant the strong- est patents? A. (4) The United States and Germany, since both these countries make rigid priority searches and the patents are therefore in a sense semi-adjudicated when issued. Canada, Great Britain, France and most of the other countries grant patents which are largely in the nature of registrations because the searches are not so thorough. New Patents 1,760,156. MOTION-PICTURE PHOTOGRAPHY. Ned Herbert Mann, Los Angeles, Calif. Filed June 18, 1927. Serial No. 199,763. 3 Claims. (CI. 88— 16.) 1. The method of producing composite motion pic- tures which consists in reproducing a given scene upon a series of cards, then photographing a figure in real action upon a motion picture film, reproduc- ing each frame of said motion picture film upon a card on a scale to match with said scene, cutting out said action figure, then placing said action figure in the correct position on said scene cards, and then protographing said cards consecutively upon individ- ual frames of a motion picture film. 1,768,795. DYE-CARRYING LAYER FOR PHOTO- GRAPHIC FILMS AND THE LIKE. Samnel E. Sheppard and James G. McNally, Rochester, N. Y. Filed Mar. 1, 1929. Serial No. 343,764. $ Claims. (CI. 95— 9 ) / Cellulosic support i J ^-3 JiU/vmyl alcohol' including desenstiiztfioattd tuj/t/res Ira ininjdyes. 1. An article of manufacture comprising a trans- parent support, a coating of sensitized photographic material on one side of said support and a layer coat- ed on the other side of said support formed of poly- vinyl alcohol and a material absorptive of the light rays to which the photographic coating is sensitized. » » * 1,767,846. INTERMITTENT-FEED MECHANISM. Albert S. Howell Company, Chicago, 111., a cor- poration of Illinois. Filed ov. 21, 1925. Serial No. 70,450. 5 Claims. (CI. 88—18.4.) 2. In an intermittent feed mechanism the combina- tion of a member reciprocable longitudinally of a per- forated film strip for intermittently feeding the same, of registering means mounted independently of said reciprocable member and adapted for engagement and disngagement with perforations of said strip and yield- ably urged into disengaging position, and means in- cluding a cam portion on said reciprocable member ana means engaged by said cam portion adjacent the end oe the feeding stroke thereof whereby said reciproca- tion of said reciprocable member effects engagement and disengagement of said registering means with said film strip. * ♦ • 1,767,847. MOTION PICTURE CAMERA AND THE LIKE. Albert S. Howell, Chicago, 111., as- signor to The Bell & Howell Company, Chicago, 111., a corporation of Illinois. Filed Aug. 30, 1926. Serial No. 132,475. 18 Claims. (CI. 88—17.) 1. In a motion picture camera the combination with a vertically elongated closure, of a pair of power spring devices disposed within said closure adjacent one side thereof on vertically spaced transverse axes, a pair of film reel spindles disposed within said closure on vertically spaced transverse axes and adapted to carry film reels between said power spring devices and the other side of said closure, film feeding and ex- posing mechanism arranged intermediate the horzontal axial planes of said spindles, and means for driving said film feeding and exposing mechanism from said power spring devices. » • • 1,769,918. ELECTROOPTICAL TRANSMISSION SYSTEM. Frank Gray and John R. Hefele, New York, N. Y., assignors to Bell Telephone Lab- oratories, Incorporated, New York, N. Y., a cor- poration of New York. Filed Feb. 2, 1929. Serial No. 337,132. 19 Claims. (CI. 178—6.) A A A JLjl 1. The method of transmission which comprises gen- erating and transmitting image current representing the tone values of elemental a-eas of a picture or ob- ject and extending over a wide band of frequencies and concurrently transmitting in part at least over the same medium, non-image current within said baud. * * * 1,769,940. MANUFACTURE OF LIGHT-SENSI- TIVE FILMS. Ulrich Diem-Bernet, Spiecher, Switzerland. Filed May 17, 1927, Serial No. 192,- 163, and in Switzerland and Germany May 21, 1926. 12 Claims. (CI. 95—9.) 1. A process for producing light-sensitive negative and positive films having no coating, which consists in incorporating sensitizing agents in the film mass of viscose during the manufacture of the film material. • • • 1,770.351. APPARATUS AND METHOD FOR USE IN THE TAKING OF MOTION PICTURES. Ciro Luigi Martino, New York, N. Y., assignor to himself, Joseph A. Walsh, Patrick Nardell and William L. Morris, New York, N. Y. Filed Apr. 18, 1927. Serial No. 184,565. 16 Claims. (CI. 88— 162.) 1. In a motion-picture camera, a lens for long-shot work, another lens for close-up work, both lenses being directed to the same scene, means for feeding a film in a path crossing the apertures of both lenses, means for taking pictures at a motionpicture rate through each of said lenses on to said film, and means for selectively and at will during the operation of the camera closing one lens aperture and opening the other. 1,770,659. CINEMATOGRAPHIC APPARATUS. Etienne Oehmichen, Valentigney, France. Filed June 20, 1927, Serial No. 200,253, and in France July 2, 1926. 3 Claims. (CI. 88—18.) 1. In a cinematographic apparatus, the combination of a lens, means for guiding the film in front of the said lens and upon which is provided a flat surface along which the film moves, means for directing a stream of air upon the back face of the said film and for pressing the film against the said flat surface under the action of the stream of air, means for periodically interrupting the said stream of air and means for mov- ing the said film separated in the interval between each stream of air. 80 Motion Picture News September 6 , 193 0 Tells Independents How to Operate (Continued from page 62) I like to feel that the civic work on your part, this institutional advertising, is the one that pays you the finest dividends because if your personality is properly sold in the town the people will patronize not only your good but your mediocre programs, and will praise your contributing to your city each day in the year. When you get to that point you have made the progress that should be your aim and ambition. Establishing goodwill is really establishing good relations with the masses, that is, the peo- ple who buy tickets at your box office. Politics is standing in well with the mayor, the politi- cians ,the legislators, and while the latter is valuable, the former is more valuable because it is the masses that form public opinion. In this respect permit me to emphasize the fact that every person who has a ticket to your theatre is entitled to the best service you can possibly render. And the Independent? In certain quarters there seems to be fear and trembling that the independent operator is doomed. Motion Picture News, July 6, states that Department of Commerce concludes after a thorough investigation that the little fellow in his own line of business is far from wrecked, and the official word is as follows: "In the last analysis the independent merchant will maintain his place in proportion to the efficiency with which he performs his function and renders real service to the community. The neighborhood grocer introduces those elements of attention and service which are much appreciated by the customer and which can not be so readily ap- plied by a vast, impersonal corporation." This statement applies equally to the exhibitor, and the conclusion is sound, infallible and indisputa- ble. This must be, because there is no monopoly on showmanship ability, on civic value, on will- ingness to learn and genuine desire to work. And so I say to you : Go back to your home town, analyze yourself, take, stock of your em- ployes. Look at your theatre in a spirit of con- structive criticism and find out why things are not just as they should be. The right sort of pep, enthusiasm, and study on your part will offset the obstacles such as poor location, strong opposition, bookings, etc. The problem is your problem, and you have got to solve it. Don't worry about what the other fellow does ; worry a little bit about what you do. Some time ago, when Willie Hoppe was invincible as a billiard expert, someone asked what was the secret of his sensational success. The answer came back that while his opponents were playing Hoppe, Hoppe himself was playing billiards. I say to you, operate your theatre, render your serv- ice to your community, and don't try to play the other man's game. In this fast growing business of ours we must be alert to realize the problems that con- front us. Some time ago a Michigan banker gave a great talk, which he called "The New Competition." It applies so to every form of business with which I am familiar that I would like to pass the thoughts briefly to you. This man listed the new competition as : First, The public's ever changing mind. This new form of competition may be hard for you to understand and harder still to master, but it's here to say, and we must be alert enough to meet these changing conditions. New ideas are our only salvation and are the only power that can prevent our yearly balance sheet from showing heavy losses. Second : Scientific Research — This is merely developing efficient ways to do a good job, learning how to do the same thing better than it has ever been done, learning how to give more service for less money. It's another way of giving thought to your business. Get up some new ideas to bring more people to your theatre and you will increase the value of your location, and the volume of your business. The secret of your crowd drawing power is the secret of your success. Our business is no longer a competition with other theatres, but we are in. competition with everything, with every busi- ness, as we strive to get our part of the con- sumer's dollar, so do a little thinking, do a little research on your own and you will be amply rewarded. Third, Untruthful Advertising — This is mere- ly tearing down all the good work you have done, by misrepresenting facts. The enthusiasm of a salesman is great, but remember there must be merit to the commodity you are selling. There may be added to these three forms of competition that of a man's own laziness, and mental inertia. So again I say, take stock of yourself. Scientific Thought Requisite The one big lesson to be learned from this banker's study is that scientific thinking has be- come the first essential of the successful busi- ness man. Money used to do all the talking^ but now it whispers reverently in the presence of brains. Back of every successful business stands the romantic figure of some resourceful man who kept his hand on the present and his eye on the future. Never before in the history of the world have the prospects been so bright for men who think, for men who know. The successful business man of today is liv- ing an adventurous life, grander and nobler than there's written in all the books of fiction and poetry and song. His daily work is proof to all the world that he, too, is toiling for his fellows — and in the same measure that he ren- ders useful service, so the rewards of life come back to him. All of this touches the inspiring story that activity, brains and fighting courage coupled with an earnest desire to serve will round out a mere business man to a great bene- factor of mankind, bringing comfort and peace and happiness to the people of the nation. Curtain Carrying Equipment that Pays Dividends Vallen, noiseless, all-steel, curtain carrying tracks are practically constructed to meet the exacting requirements of absolute safety and dependability for the theatre. This all-steel safety track can be easily installed on any stage by inexperienced workmen and once installed requires absolutely no maintenance. Can be readily operated manually or with unusual ease and simplicity by an electric motor driven, push button operated Vallen Curtain Control Unit. Vallen time-proved theatrical equipment provides a simple, practical method of adding distinction to the presentation of any entertainment and is a definite step toward ultimate economy and utmost value. Write Vallen for practical information on the proper equipment for your theatre. Other Vallen Time-Proved Theatrical Equipment: — Syncontrol for "talkies"; Junior Curtain Control; Flying Curtain Control; Automatic Screen Modifier. FTATURtS mich secco. NXXSEl£SS DtSC CLUTCH. © STARTING SWITCH i *ff/C^ •/ VALLEN ELECTRICAL COMPANY, Inc., Akron, Ohio September 6 , 19 3 0 Motion Picture News 81 An Old Showman Dips Into Theatre History By ULY S. HILL ONLY the few remaining veterans of those early and colorful days of origi- nality can appreciate the present day machinery era in press agentry and show- manship. Going back 40 years, in the early part of 1890 to be exact, I began what later devel- oped into a thrilling career in the show busi- ness. I ran away from home to join a troupe touring small Pennsylvania towns. Upon arriving at the current playing spot, I met the manager, who was also owner, star and featured player. It did not take long for him to decide that I would be a bet- ter advance man than an actor. Of course, my small bank roll probably influenced the deal, because the manager was in sore need of what little I had to get to the next town. Out of this grew a world of experience that I would not lose for much larger sums. Those early days, too, were instrumental in a decision made later to stick by the show business — which I have done religiously for forty odd years. In those days good fellowship was a ne- cessary essential in the show business. To- day, sorry to relate, that good fellowship is missing, and, as a result much of the color is taken out of a business that stood on its own and alone whether in success or failure. Today, in retrospection, we have only the happy memories. Where Is the Old Showman? Things, naturally, have changed material- ly. The old time showman has passed. Gone is that colorful character who every minute had ins audience in mind and heart — always thinking, planning, originating, trying to steal a march on the other fellow in an ef- fort to give the greatest show on earth ; try- ing to discover the style of entertainment which the public looked for. It was the fellow with originality in those days that made the money, for plagiarism was not tolerated. The manager who stole another man's gags or stuff was not very well thought of, and usually did not get very far in the theatrical world. This saved the public from looking at certain off-color plays from the pens of alleged "geniuses," and avoided a run of crook plays, or musical comedies with all the same theme, as is evi- dent today in the making of pictures and plays. Smut was unnecessary in those days. Some, in a critical analysis, will say times have changed. Very true, but that does not give one the license to run salacious plays or pictures even in this era. With so many more prolific writers it would seem that there would be sufficient originality to give us more changes in entertainment style with- out a superabundance of any one theme. There is more talent in this world than ever before, but the trouble is that whoever is responsible does not give the fellow with an idea a chance, relying entirely upon the present make-up of his staff in so far as writing is concerned. This especially ap- plies to scenarists in the picture business. In theatricals, you will find a more widely divergent type of authors. If a man has an idea to present, the powers on high, not be- cause of courtesy alone, but because of pos- sibilities, should give that man a hearing. In the early part of this century, original- ity was the keynote of the show business. The usual cut and dried material was taboo. Advance agents, well stocked with ideas, left a few to be developed at each town visited. At the Chicago World's Fair, one of the large concessions plugged one of the most sensational of dances ever introduced to this country. It received more newspaper space than anything that was put over at that show. It was not exploited as a vulgar dance which by crude copying it was turned into later on, but rather the dance of a na- tion which was typically native. This fact travelled far and wide by word-of-mouth ad- vertising and was the making of that great fair. This is just a brief illustration of what truthful advertising, without resorting to the sensational, will do. You may ask why the Sunday school type ot advertising. Simple. The owner of that Chicago concession ca- tered to men, women and children of all types and all ages. He could not afford jeopardizing their patronage, and therefore did not permit any copy of the dance to get out that might give the impression of the sensational. He protected his property, keep- ing it in a high class rather than tawdry and cheap. What a lesson could be learned from this man in advertising pictures and theatrical entertainment. Now, every attraction is ad- vertised as the "biggest," the "best" or the "dirtiest." They forget that the American people are slowly, but surely, becoming edu- cated, particularly in the higher things of life, and some day there will be a terriffic reaction to all of this untruthfulness and smut. There is much room for the revision of press sheets. And producers should scru- tinize, very carefully, the type of material they release. The present-day unit is not built to with- stand terriffic losses. When we organized a show company it was with the idea of "how little can I lose." And that eliminated the necessity of cutting when times were bad. Why not build organizations on that basis? It costs no more to operate when you are making money than it does when you lose, but when the profits come they < ome plenty stronger. Microscope Economy I was with an organization not so long ago that went through a reorganization pro- cess. Along came the contact man — wise, cold, cynical not by nature but by close home office training. I gave him the weekly pay- roll sheet, as that is the first trimming fac- tor. Carefully scanning it, he discovered we had three or four cleaning women on the list at $12 per week. He chopped this $8 a week, thereby saving $400 per year. Next was the ushers' columns, and off comes another few dollars. They, by the way, had just received a $5 gold piece for Christmas and were getting less than the cleaners. With the ushers and cleaning women the slashing stopped. The contact man depart- ed, thinking he did a great job. But, AN OLD showman reminisces. Uly S. Hill dates his experience back forty years and his sphere activity in practically every known phase of show business from expositions to circuses, minstrel shozvs, amusement parks and theatre operation. He was general manager of the Reis circuit for 14 years; managed houses for the Shuberts, F. F. Proctor and was divisional manager of the Mark Strand circuit in Albany and Troy. He is now in the real estate business in Albany, but retains his interest in the industry in which he has spent so many years. throughout the entire circuit, there is more money being wasted every week than was saved by the picayune slash made by that contact man. We will always get some good laughs by actions of these wiseacres who, in the final analysis, do not know the first thing about the show business. Corporations often lose sight of that very truthful slogan borrowed trom a national advertiser: "Contented managers give good service," meaning that a man who is sure of his job and knows he is a strong part of a great organization will work his head off. A lot of corporations do not operate that way. They believe that by making a manager believe he is nothing, and that un- less he delivers to the home office the certain foolish quota given his town each week, he is through. It is all right to shoot at a given mark, but you must have something to shoot with. Meaning that the manager should have a voice as to the selection of pictures booked into his theatre. So long as he is selling the goods, he should at least be consulted as to the type of goods that sell best in his locality. It is just as foolish to attempt to sell ice to the Esquimaux as it is to ask a manager to make an impossible quota with an inferior picture handed to him by the home office booker. Organization is the trick that does the work correctly. A little belief in your fel- low man (whom you might be working for some day) likewise means a lot. The management of a theatre is more than opening and closing theatre doors and seeing to it that patrons are comfortably seated. It is the duty of every manager to become a part of his community, to mingle, get acquainted. He represents a large real estate investment in his particular city and should be as influential as other property owners and business men. Put money in managers' salaries that are used on contact (Continued on page 82) 82 Motion Picture News S ept ember 6 , 1930 An Old Showman Qoes Historical (Continued from page 81) men who know nothing of show business and you'll see a change, pronto. Build your organization with an idea to hold your employees, for ushers, cashiers, porters and doormen play no small part in your business scheme. Ushers, if properly trained, will become acquainted with pa- trons and lend a cheerful word upon meet- ing. They all work long hours and every- thing possible should be done to keep them contented. Fair salary and kind words spread freely among the staff will see an improvement in business. It cannot fail. I read with interest the cutting of prices by many theatres and chains and the addi- tion of double features to their programs. All this is unnecessary. If the proper pro- Improving Houses IMPROVING of a number of theatres of the Fox circuit is planned, with the work to be under direction of Larry Caballero, pur- chasing agent. Ventilating plants are to be installed in a number of houses and other improvements made. gram is presented people will come to see your show at regular prices. There is no need of reducing prices. That only admits defeat. The public knows that you are not in the habit of giving anything away, so pay more attention to your programs. When you get your local manager in, instead of being seated high on the rostrum at meet- ings, come down, meet him, listen to what he has to say, and what he would like in his program, and you will be money ahead, far Merely "Good Enough" Is Not Good Enough for Hub Products The Hub Electric Company has always been in the forefront to advance the cause of quality. We have never believed that it was sufficient to make our products "good enough." We have always endeavored to make them better; to put in that extra measure of value; to maintain our standards always, and to raise them when- ever possible. This policy has been a tremendous factor in making us leaders in our line. The above paragraph is quoted from the foreword of the latest edition of the catalogue of Hub products and installations, and handbook of advanced motion picture theatre lighting. It tells in a few well chosen words the policies which have been instru- mental in placing this organization in the forefront of the electrical lighting industry. By the way, have you received a copy of this wonderful file- catalogue? It will be a pleasure to send you one for the asking. Hub ELECTKicGoMiMy Sound Reproduction Equipment Stage Switchboards Footlights Borderlights Stage Pockets Emergency and Exit Lighting Units Complete Theatre Lighting Equipment Factory and General Offices 2219-2225 West Grand Avenue Telephone Seeley 6440-1-2-3 Chicago Branch Offices in New York, Toledo, Milwaukee, Minneapolis Cove Lighting Exit Signs Spotlights Service Boards Panelboards Usher Signals Directional Signs Flood Lights Mobile Flood Light- ing Equipment more than by taking up several hours bring- ing down dire calamity on his head (which, under his breath, he calls "bologney";. The business has come to a pretty pass when we have to give away "live babies" and weddings on the stage, all foolish ex- ploitation done many years ago and long since outlived its usefulness, it is foolish to the extreme, yet men are paid big money to do this. Try to make the present gen- eration of managers believe it is original. Sees Show Styles Changing The style of entertainment in some thea- tres is due for a drastic change or it will require a lot of new re-linancmg. I do not refer to the theatre with large orchestras and their own peculiar style of entertainment for they will endure. The talking picture is no more a novelty, having passed that stage long ago, so there must be something to fill its place. Fewer but better pictures is one solution. Large theatres cannot be conducted with- out orchestra music, for without them no entertainment can be presented properly. I still maintain that with proper organi- zation theatre chains, or sub-divisions of them can be brought out of the "red," but the organization must begin in the home office with serious-minded men at the head and men with vision who can see far enough to give the fellow out on the firing hue a chance. Believe in him, forget personalities, give him good entertainment, truthful ad- vertising and something new for the public — which they are ever seeking. If vou can- not deliver the other fellow will, ft cannot be done with the division manager and his representatives standing out in the hall with their hats in their hands waiting for the big fellow to see them. No Scanning in Televisor Plan (Continued from page 70) able frequency currents while the television current is transmitted to the receiving sta- tion together with an actuating carrier wave that reproduces the variable frequency cur- rents at the receiver where the image' is re- produced. Can Receive Any Broadcast By a slight change in the construction of the receiving tube this tube can be made to receive any television image sent out by any television broadcasting station, even though the latter does not employ any variable fre- quency at all. The telephonovision is applicable to any television transmission. It transmits the voice together with the image by using a part of each image line as a voice carrier. At the transmitting station the voice cur- rent is converted into light and applied, at the end of each image line, to the same photo-electric cell that transmits the image. At the receiver that image part at the end of each line that carries the voice current is again reverted to a voice current and the image and voice are reproduced through the same carrier channel. Install Modifiers Renfrew, Out. — Installation of Vallen Screen Modifiers has been completed at the Pembroke, Renfrew and Arnprior, operated by the M. T. O'Brien Theatres, Ltd. September 6 , 1930 Motion Picture News 83 Rough Plastering For Atmosphere (Continued from page 50) floor is furnished with unstinted luxury, in comfortable chairs — many of them imported — lounges, reading lamps, artistic mirrors, draperies and tapestries with the frequent show of the statuary and busts and vases. The women's cosmetic rooms adjoin the south wing of the central lounge room and the men's smoking and card rooms adjoin on the north wing of the central lounge. From the central lounge one is given a view of the lobby below by means of a little balcony. The women's rooms are done in gold and blue, ad- hering to the layer plaster effect of old Spanish stucco dwellings. The men's rooms are equipped with the latest in comfortable divans and comfortable serviceable chairs, all uphol- stered in hand-woven Spanish blanket ef- fect. The beams overhead are of the hand hewn walnut. The entrance to the balcony can be made from the center of the lounge room to the first tier and the loges, or on either side to the first level or to the upper level from stairways on either side of the lounge. The stairs have the hand- wrought iron rails. Spanish Auditorium The auditorium is striking in its ap- pearance. The first floor, done in two main sections with its seating capacity of 1,500, is equipped with the latest in the- atre seats, upholstered in plush and leather with a comfortable, slightly re- clining back. The seats are spaced and placed on enough of a slanting keel to afford a clear view of the stage and screen. The auditorium represents a dazzling Spanish scene. The walls rise sheer to the dome-shaped ceiling, which is finished in a dark blue. Hundreds of little stars have been cut in the ceiling and equipped with lights which show a realistic sky effect. The designers have ornamented the walls in bright and bizarre tones representing a garden wall. Here and there are trellises of roses and vines with artificial flowers. Inset niches have been equipped with balconies on either side. Pigeons and parrots are suspended in mid-air flight from the trellis. Niches are set with statues and busts in the wall representing the festival spirit of a fifteenth century Spanish celebration. The sound equipment is of the latest Western Electric design and construction. An extra large projection room takes the whole width of the house and is located at the top of the third tier balcony which is equivalent to the sixth floor of the building. The building is equipped as a modern office building and all space has been let for months. Every inch of the theatre is cooled by a refrigeration plant, with a gigantic cool- ing tower on the roof. Two boilers form the nucleus of a heating unit for operation during the winter months. John M. Schoeppel, former assistant manager of the Missouri Theatre in St. Louis for three years, is the new man- ager of the Mid-West. N. H. Niemeyer comes to Oklahoma City as the divisional publicity man. He was formerly in charge of the Missouri Theatre exploita- tion in St. Louis. L. J. Hill, who be- comes the district manager, was manager of the Ambassador in St. Louis for three years. Spokane — Just \2 days after receipt of the order, the outdoor Claude Neon lighting sys- tem of the KKO Orpheum was com- lifted by Electrical Products Corp. , which claims this a record. The photo shows the effect ob- tained by the flash- ing arrangement , tubing and inter- changeable letters. Four days were re- quired to transport the seven-ton display from Seattle, with three freight cars used. Thus, the hanging^ of the sign and display was completed in six working days. Colonial House In A Colonial Town (Continued from page 52) and furnishings, intended not to impress the patron with their gorgeousness, but to rest the tired eye and prepare it for the show. The lighting effects enhance the quiet beauty of the whole architectural and decorative scheme. The lighting in the main auditorium is flooded from a gigantic chandelier set in the center of the ceiling, and by vari- ous subsidiary lights on the walls, allow- ing for control and the amount of light at will. Rich red carpeting, covering the entire auditorium floor, and blue-green hang- ings, blend with the blue and gold of the color scheme. The panels on the walls are painted to represent silk damask. The stage is 68 feet wide by 25 feet deep with the latest type switchboard, the latest type chromium reflector border lights and is large enough to accommo- date stage presentations. The latest type Wurlitzer organ with grilles in a Colonial balcony effect has been installed. Sound reproducing equip- ment has been installed by "Erpi." Three New Types of PAM Speakers Are Offered Canton, Mass. — Three new PAM amplifi- ers have been developed by the Samson Electric Co. These are PAM 39, PAM 29, and PAM 59. PAM 39 is a two stage amplifier utiliz- ing two 224-type screen grid tubes in the first stage and two 250-type tubes in the output stage. Two 281-type balf-wave rec- tifier tubes are required. This amplifier has an average gain of over 60 DB over a range extending from 50 cycles to 10,000 cycles. The "gain" curve is a horizontal line between these limits, showing uniform characteristics. PAM 39 has a rated maxi- mum undistorted output of 9.3 watts. PAM 29 is also a two stage amplifier. However, it requires two 224-type tubes and four 250 tubes. This amplifier has a gain of 65.6 DB at 1,000 cycles, of 65.4 DB at 50 cycles and 61.6 DB at 10,000 cycles. It has a rated maximum undistorted output of 18.6 watts. Both PAM 39 and PAM 29 are furnished without tubes, but with a six foot rubber- covered cable, attachment plug, switch, the exclusive Samson line voltage compensat- ing plug, fuse, fuse cover, and instructions. PAM 59 is the smallest amplifier of the new trio. It is a two-stage amplifier, using a 224-type tube in the first stage and a 250- type tube in the output stage. This ampli- fier has a gain of 53.5 DB at 1,000 cycles, of 44.1 DB at 50 cycles and of 44.7 DB at 10,000 cycles. It has a rated maximum un- distorted output of 4.65 watts. PAM 59 is supplied without tubes, but with a six foot cable, attachment plug, fuse, fuse cover, and instructions. Lease Findlay House Findlay, O. — The Ohio, formerly called the Royal, has been opened by Mrs. Leslie Kraft and W. McKinley. Frank G. Hell- man was the former lessee. 84 Motion Picture News September 6, 19 3 0 Would Make Theatres Centers of Shopping {Continued from page 05) floor to strictly commercial usage, and in combination with other amusements propose the building of a miniature golf club on the second rloor, the balcony and the stage. Anticipating that indoor golf might lose its popularity, these golf courses can easily be transformed into an "atmospheric" ball- room or restaurant. It is the multiplicity of usages which I propose for these build- ings which in my estimation will give the owner who is willing to remodel, a better opportunity to succeed than the single occu- pancy with a single interest such as indoor golf. We speak lightly of camouflaging rooms and creating "atmospheric" effects, but we should not — unless the illusion is perfect the effort becomes ridiculous and childish. The vision of the architect, the skill of the scenic artist, and a knowledge of lighting effects are necessary to create perfect illu- sions through their combined efforts. Sound business judgment and a thorough knowledge of engineering is required to op- portune owners to arrange for this remodel- ing at economic and reasonable costs. I believe that the real estate or commer- cial end of the building can be taken care of and leased before any expenditure occurs, and most of the amusement portions of this enterprise could be handled on a concession basis. Attractive changes of the exterior of the old theatre, together with proper execution of an interesting interior will prompt atten- Salvaging the old and adding the new. The new steel work at the RKO on Broad- way, New York, is here shown being grafted to the old. This house is one of the maior theatre reconstruction jobs of the nation. in dense shopping districts a playroom for children built in conjunction with the golf course would be a paying investment. Par- ents could leave their children in charge of dependable nurses, surrounded by tasteful and unusual playgrounds while they are chopping or attending the theatre. A central miniature mart and arcade — the artistic treatment of such an arcade has unlimited possibilities — fountains, water, lights, rest rooms, period decorations, radio and recorded music. The entire scheme, well planned and thought out in detail, can be produced and created for a good deal less money than one would anticipate, but it takes a centralized thought and individual effort of the person dreaming such a dream and capable of judg- ing local conditions, local requirements and local possibilities. I believe that there are at least 20 medium >ized cities scattered throughout the United States which are ready to absorb a scheme of this sort. dance and give this group of merchants and amusement manager an opportunity to show their wares to best advantage. The theatre owner, under this plan, would earn deserved praise from the community for having given thought, money and space to the small worthy merchant and by tend- ering his property for a miniature mart, he will serve the convenience and needs of the shopper. I believe that in larger cities and $100,000 New Equipment At Santa Barbara, Cal. Santa Barbara, Cal. — Warners plan to spend at least $100,000 to improve the four local theatres the company recently took over. This program was outlined by M. A. Silver, general manager of the firm's Cali- fornia circuit. The Granada and California are to be redecorated, refurnished and re- carpeted, while improvements are to be made at the Rose and Mission. The magna- scope screen will be installed at the Gra- nada. Improvements will be in keeping with Santa Barbara's Spanish architecture, ac- cording to Silver. Light is an Attraction Inside the Theater a/so- People can be thrilled with light as well as attracted by light. Hundreds of successful showmen realize this and are using the @ Major System for stage and auditorium lighting control because it pays profits at the box office. }'oi( will do well la know about this fieri ble, practical, up-to-the-minute system the pioneer; the leader. Send for details &rank iSidam ELECTRIC COMPANY ST. LOUIS District Offices in all Principal Cities September 6 , 193 0 Motion Picture News 85 US. Projectors Costly for India (Continued from page 76) partly on account of the ease of distribution over the scattered areas frequently met with in Indian towns and partly because in many cases, such as the Punjab, there is a likelihood of alternating current supply in bulk becoming available later on from a large hydroelectric plant now under construction on the frontier. In several of the older public installations both alternating and direct current are available in the original supply areas at 450 and 225 volts direct current, and in the areas more recently developed at 400 and 230 volts on a 3-phase, 4-wire, 50-cycle alternating-current system. When the alternating-current systems are completed it should lend a stimulus to the mar- ket for converters, but, as stated, there are, at the outside, only about 309 theatres in India. What share of this business American firms may obtain depends in large part upon their ability to compete with British and German equipment. Arc Lamps and Screens. — High-intensity and mirror-reflector arc lamps are used in practical- ly all of the theatres in the large cities, and their use is now becoming general throughout the country. They have been well received and are very popular, owing to the fact that they effect a saving of approximately 10 per cent in current. Most screens are of the canvas type, which may be easily lifted and dropped. That type is empjoyed because most of the theatres from time to time book traveling vaudeville shows. Pathe supplies the greater portion of the re- quirements. Visual Education. — Visual education is not widespread in India, but there is a tendency to develop it. Its promotion lies within the scope of the Department of Education, Health and Lands of the Government of India. The de- partment possesses an educational adviser styled "educational commissioner." Each province also has a department of education, which is directly under the supervision of a director of public instruction and an inspector of European schools. Pathe has sold four or five projectors to the district board of the Hassan district in Mysore State to be used for educational purposes. It is understood that the question of visual edu- cation for the whole state is being given con- sideration by the Government of Mysore. Gen- erally speaking, a good market exists for cameras and projectors, and it is thought ad- visable for American manufacturers who are interested to send catalogues and prices to the directors of public instruction in the several provinces. Portable Projectors. — At the present time the introduction of amateur motion picture cameras and projectors into India is in its in- fancy, and so far interest therein has been very small. A canvass of dealers stocking this commodity, discloses a very enthusiastic at- titude toward the development of a fair demand, and they are decidedly optimistic over the prospects of the product receiving a favorable reception within the near future when it has been given an opportunity to prove its merits. One dealer feels that the market is beginning to show signs of expansion. Undoubtedly, the future will bring a fair demand for products of this nature, but it is not believed that the extent of this demand will be as great and as important as dealers claim. Sources of Present Supply. — American cam- eras and projectors predominate on the Indian market. They are considered to be of superior quality and to possess the most up-to-date ad- justments, and they are preferred to any of the other makes having representation in India. French and German equipment is offered at very attractive prices, however, and this un- doubtedly will affect the future market to a certain extent, but dealers stocking American products appear to be aware of the situation Lyte sound producer mounted on • ". Head employs i us photolytic cell. The device fca- auxiliary exciting lamp and, a de- sign sail/ to eliminate pressure plates, gears Jts sponsors also declare me- chanical parts of the projector do not have to he charged for its installation. and are prepared to counteract any effect which these low prices have by strenuous salesman- ship and advertising propaganda. Prices. — There are several American projec- tors on the market which varv in price from 1,500 to 3,000 rupees ($550 to $1,100). The prices of other equipment are as follows : German: Kinebox $387 M mopol — No. 5344/3-- W'ith resistance 425 Without resistance 391 Xo. 5346/4 319 Xo. 5346/2 257 Kmox II 101 Vag- accumulator for Kinox II 58 Equipped with motor drive 174 Krupp-Ernemann 670 French : Pathe— Model M 485 Model O 421 Model A '. 221 Model B 214 Projector Exports Jump 75 Per Cent ByN.D. GOLDEN Assistant Chief, Motion Picture Division, Department of Commerce WASHINGTON — Preliminary ex- port figures for the first six months of 1930 show that 1,218 standard size 35 mm. projectors valued at $313,116 were sold abroad as against 702 projectors with a value of $178,591 during the first six months of 1929. However, a decrease is noted in our projector exports of the 16 mm. type. During the first six months of this year 715 projectors of the portable or ama- teur type valued at $69,610 were exported as against 946 projectors of 16 millimeter type valued at. $92,589 in 1929. Exports of cameras for the first six months of 1930 also- show a slight increase. During this period 430 cameras valued at $194,608 were exported as against 419 cam- eras valued at $142,847 for the first six months of 1929. Exports of the 16 mm. cameras have decreased almost 50 per cent for the first half of 1930. During this period 761 cameras of 16 mm. type, valued at $91,519 were exported as compared with 1,383 cameras valued at $136,176 during the same period of 1929. Hydro Magnetic Pick-up Is Ready Rochester, N. Y. — Declared to boast new features of suspension and design, to be freeze-proof, easy to adjust and not so delicate as to small chips of iron and steel, a new hydro magnetic pick-up for sound pictures is being marketed by Unit Repro- ducer Co. In addition, a phonograph and radio pick-up is being offered by the com- pany. The three are the same save for the type of steel used in the pole pieces and the armature. "This unit," the company says, "differs from other pick-ups only in pole piece and armature design, and suspension of arma- ture-in magnetic circuit. The new type of armature used has only one resonance period, where other armatures of leading pick-ups have several due to piece construc- tion of armature, curves, and so-called press fits or silver, soldered together. This type of design creates about four resonance points, compared to our one. This is the main reason for our wonderful reproduction of canned music. "We use two very small rubber bearings that do not amount to more than a piece of rubber j/2 by % by 1/32 thick. This accounts for our brilliance in highs and over tones that make reproduction really colorful. We can take three of the most prominent pick- ups made today, completely dissemble them and mix up the parts, then assemble the parts not caring to use the original parts and all three will fit each other so that they will perform perfectly." Scratching Eliminated In Neiv Head, Is Claim Smoothness in reproduction and elimina- tion of scratching are features claimed for the Photo Lyte sound reproducer recently placed on the market by Photo Lyte Sound, Inc., of which W. D. Anderson is president. The smoothness of operation and elimina- tion of scratching is due to absence of pres- sure plates, springs and gates, Anderson says. The equipment is easily attached, us- ing no gears or shafts. The unit uses the photolytic cell, a prod- uct of the Arcturus Radio Tube Co. The cell is declared to be shock-proof and non- microphonic, and to eliminate background noises, have low coupling impedance, uni- form frequency response and resistance to overloads. No B battery excitation or ad- justments are required, it is said. Reynolds in the Field With Neiu Flasher Line Chicago — The Reynolds Electric Com- pany has completed a new line of flashers equipped with mercury switches. The "Reco" flashers include the "on and off" as well as the "speed" and "speller" types for spectacular effects and are design- ed for A.C. 110 or 220 volts, 25-30-40-50 and 60 cycles. The drive consists of a disc type motor, which has a speed range of 25 per cent slow or fast. The mercury tubes used on these flashers are made specially for Reynolds and, according to the company, are equipped for heavy duty work. 86 Motion Picture News September 6, 19 3 0 New Reproducer Features, Claim A sound-on-film reproducer is being added to the Tone-O-Graph disc repro- ducer, under a license from the Full Tone Reproduction Co. The new equipment is said to embody revolutionary features of construction and design. "This new development is an optical unit which conveys the image of the exciter lamp filament to the sound track in an optical trial" states Tone-O-Graph. "The general set up is no different than the present method in the form of the mechanical con- trivance, but becomes purely an optical trail from the exciter lamp filament to the sound track. "The natural position of this new optical unit is the exciter lamp filament, a pair of condensers, a microscopic cylindrical lens, and 14 MM projector. The total distance from exciting lamp filament to the sound track is approximately 4^-in. The over- all dimensions of the optical tube is 3-in., leaving a space of about 11/16 of an inch between the projector lens and the sound track. This distance allows the projection lens to be cleaned of the oil film as often as the operator may desire. "The technical specifications of this new optical unit gives a slit of light at the sound track of .0005, has no chromatic or spher- ical aberration. These dimensions above given compare with the standard unit of today of .0005 against .001." This difference is said to give higher fre- quency, greater volume and more brilliant and truer tone of reproduction. Uni'Directional Air Column Speaker Ready St. Charles, 111. — Employing the air column principle of reproduction, the uni- directional speaker has been developed by the Operadio Manufacturing Co., maker of theatre loud speakers. The rew speaker, it is declared, has a frequency range of 50 to 6,000 cycles per second. The device is de- clared to be both a dynamic and air column speaker. The new speaker is made in bowl type and electrodynamic air column speaker. The bowl type is designed for theatres which are approximately square in floor plan, the elec- trodynamic for long, narrow theatres. In the former, it is stated, there is very little variation in the intensity of volume through an arc of approximately 160 de- grees in front of the speaker. Accordingly. it is said, there are no dead spots along the outside aisle of the theatre nor in the wings of the balcony. The size of the speaker makes it possible to reach the back of the house without the volume in the front seats being objectionable. In long, narrow theatres, the electrody- namic air column type is declared best suit- ed inasmuch as the construction of the bell of the theatre does cause bad reflection from the side walls, according to the Operadio company. The new Tone-O-Graph head is here mounted on a Powers machine. The motor is chain-driven and a bracket is furnished to attach to the holes already drilled in the front of the Powers projector. This is claimed to assure a quiet drive. Tone-O- Graph says the head can be installed in ait Iwur or two on any standard Powers machine. Combination Analyzer Tube Checker Offered Franklin, Ohio — Combining an analyzer and tube checker in a single portable case, the Flewelling has been developed by the Van Home Tube Co., local firm. It is for use on 60 cycle 110-115 volt AC circuits and also is furnished for use of 25 cycle 110-115 volt AC circuits and 60 cycle 220 volt AC circuits. The device, it is said, will analyze all circuit conditions existing in any radio receiver or electrical apparatus within the limits of 800 volts AC or DC, and current up to 100 milliamperes. Special shunts for higher current scales are furnished to order. The instrument contains a panel chart of tube ratings, permitting analysis of any receiver as well as an independent check on tubes. New Dynamic Unit Line From Miles Reproducer The Miles Reproducer Company of New York is ready to market a new line of dy- namic units, horns and microphones for theatres and public address systems. The products include the "Milesphone," described as a new sound system which will permit organists to sing while they play. This unit is composed of a special micro- phone, amplifier and two Miles speakers. Reynolds Bakelite Line Qoes to Cutler 'Hammer Milwaukee — The Reynolite line of bake- lite electric products of the Reynolds Spring Co., Jackson, Mich., has been taken over by the Cutler-Hammer Co., of this city. At present the Cutler-Hammer Co. is using the Jackson plant for the Reynolite line, but may bring it to Milwaukee. It is still un- decided whether the Reynolite trade name will he continued. New Panelboard Made by Adam St. Louis — Frank Adam Electric Co. has placed on the market the new FA Leader Type LNTP panelboard made up of one piece unit type molded sections of natural brown bakelite with stippled finish face mounted on one piece galvanized steel mounting backs. All parts are either molded into the sec- tion or secured by rivets molded into the section, no screws being used. This is said to prevent any parts from working loose. Each section contains four FA 30 ampere single pole heavy duty quick make and quick break tumbler switches with Edison plug fuse connections for four single fuse branch circuits. The tumbler switches are made with a minimum number of ruggedly designed parts. The mechanism is such that the operation from one position to the other cannot be retarded, the company says. A mechanical "kick-off" feature permits the operation of the switch from the "on" posi- tion to the "off" position independent of the operating spring. Switch blades are of the laminated type, made of phosphor spring bronze, and are provided with canvas bakelite arc snuffers. Each switch has a molded bakelite handle and small number plate with embossed numerals. Branch circuit copper parts are of 30 am- pere capacity, made of 98 per cent pure hard drawn copper. Main bus bars are mounted on edge on bakelite supports and contact from the main bus to the branch circuit contacts is made with a clamp type contact member. Each branch circuit plug fuse connection is provided with the FA clamp type wire terminal connector, which is designed so that the wire can be attached with a mini- mum amount of labor. The panelboards are available with main cable lugs only, FA Switchfus main and FA Fuslok main switch. Boxes are of code thickness galvanized steel, 19 in. wide by 4yi in. deep inside measurement. Four inch wiring gutters are provided all around panelboard. Steel fronts are made from a single piece of code thickness sheet steel with black lac- quer finish. They are either of one-door type or door-in-door type as required. EISmBU New type of switchboard manufactur Frank Adam Electric Co. *d by September 6 . 19 3 0 Motion Picture News 87 PROTECT YOUR CASH RECEIPTS with these General Register Salesmen: AUTOMATIC GOLD SEAL REGISTERS AND SIMPLEX TICKET REGISTERS SPEED ACCURACY EFFICIENCY CATALOGUE AND TERMS UPON REQUEST OR REPRE- SENTATIVE, IF YOU PREFER, WITHOUT OBLIGATION. GENERAL REGISTER CORP. PARAMOUNT BUILDING, TIMES SQUARE NEW YORK, N. Y. J. C. ENSLEN, Gen. Sales Mgr. YOU ARE ASSURED OF A CAPACITY HOUSE ON "PYROLOID" DRESSERWARE NIGHTS COLORS JADE PEARL and ROSE PEARL 4 PLANS 26 WEEKS 30 WEEKS 36 WEEKS lli/2 CENTS 12'/2 CENTS 13 Vz CENTS Free Heralds, imprinted. Free coupons. 12 Window cards, imprinted free. Mats free. Trailer loaned 4 weeks. No charge. PYROLOID SALES CO. ATHOL, MASS. "Buy direct from the Manufacturer and you will not have to worry about delivery." NEW YORK AARON SACKS 200 Fifth Avenue Room 538 PHILADELPHIA BOSTON JACK VON TILZER JACK BULLWINKEL Elks Hotel 28 Piedmont Street CLEVELAND IMPORT FILM CO. Film Exchange Building ST. LOUIS GAYOU SALES CO. 721 Olivo Street PITTSBURGH THEATREPREMIUM CO. 1627 Boulevard of the Allies CHICAGO M. D. ZIMMERMAN Tiffany Productions, Inc. 806 S. Wabash Ave. PHILADELPHIA BERNARD HIRSH Century Theatre Erie & Marshall Road MINNEAPOLIS A. J. GENTLE c'o Edison Electric Co. 814 Hennedin Avenue Hofhdnnejoons I PERfr^TiON Almost every d a y motion picture theatre owners and projectionists are discovering that Perfection Rheostats have superior qualities not found in other rheostats. There's no other just like them — no other their equal. Hence their leadership. Sold by all branches of the National Theatre Supply Co., Sam Kaplan, New York, Con- tinental Theatre Accessories, and by your dealer. HOFFMANN & SOONS New York City ^ Mfg. Division — Contracting Electrical Engineers — ^ Moving Picture Theatre Electrical Specialists ^ff^ THE ONLY UNION MADE RHEOSTATS M Rheostats Motion Picture News September 6, 1930 :THET Projectionists* Round Table By John F. Rider^^ {Continued from page 73) capacity of one condenser divided by the num- ber in the system or Voltage Across Condensers in Series — To determine the value of voltage across each of the condensers in the series we must first de- termine the final capacity and solve for the total charge. As a matter of fact, the relation between the charge and the capacity previously stated shows that the voltage varies inversely with the capacity, that the voltage is alike only when the condensers in the series system have like values of capacity. Suppose we solve for the voltage across the two condensers CI and C2 in Figure 52. The applied voltage E is 100 volts. Since the final capacity is .00833 mfd, the charge Q being equal to CE is Q = .00000000833 x 100 = .000000833 coulomb The voltage across a condenser is Q/C, hence .000000833 Ci = and e2 — .00000001 83.3 volts .000000833 .00000005 16.66 volts The uneven distribution of voltage is ap- parent in the above mentioned calculation, but it presents the condition that if either condenser is designed to operate at 50 volts, series arrangement makes possible the use of such condensers at higher than the rated values of operating voltage. Naturally the aforemen- tioned example is not of this character, but an even distribution of capacity, that is .01 mfd or .05 mfd for both condensers, would result in the application of 50 volts across each capacity. As a matter of fact series connection of con- densers serves just that purpose, that is, when the reduction of capacity due to the form of connection is allowed by the circuit require- ments. At this time it is necessary to mention a very significant fact in connection with capacities. The foregoing calculations show distribution of voltage according to capacity. Another factor to be considered in actual practice is the leakage resistance or the dielectric resistance of the condenser. While it is true that the leakage resistance of the average condenser runs very high from 100 million ohms to several 1000 million ohms, the use of a series system of capacities does not change the voltage drop and current flow relations in normal series circuits. Since these capacities possess definite values of D.C. resistance as quoted, they are the equiva- lent of resistances when the voltage drop is to be computed. Since the current is the same in all parts of a series circuit, any variation in the D.C. leakage resistance of two condensers in a series system will cause a marked difference in the voltage drop across that resistance. Suppose that we consider the two condensers mentioned in the previous illustration and say that one has a D.C. resistance of 400 million ohms and the other C2, has a resistance of 100 million ohms. The normal circuit is shown in Figure 53A and the equivalent resistances are shown in Figure 53B. As is evident the two THAT GALLON OF GAS which the Public buys more readily than anything else today may drive one out into the country or to your doors. "It all depends on you." Make the Pathway to Your Theatre Alluring Make every picture a mechanical success on your screen by rendering perfect projection. TRANSVERTERS will help you. Specify the complete equipment — Transverter Motor Generators— Control Panels— Rheostats. Your audience will know you have the best. Canadian Distributor Perkins Electric, Ltd. THE HERTNER ELECTRIC COMPANY ^U:l»Mj%gTOrj „.,..„....„,„.. 12694 ELMWOOD AVE. Exclusive Manufacturers of the Transverter . S. A. resistances Rl and R2 are in series across the source of potential. The total resistance is Rt = 100,000,000 + 400,000,000 = 500,000,000 ohms and according to Ohm's Law 100 I = 500,000,000 = .0000002 ampere or .2 microampere Then IR1 which is the voltage across Rl or the capacity CI will be and IR! = .0000002 x 400,000,000 = 80 volts IR, = .0000002 x 100,000,000 = 20 volts Thus, the variation in leakage resistance, or the resistance (D.C.) of the dielectric, likewise governs the voltage applied across each con- denser, and the advantage of using condensers of similar resistance becomes self evident. Thus the requirement for best operation with series combinations of capacities calls for like values of capacity and like values of internal D.C. resistance. Such, however, is not always available. In many instances the required capacity is not that available from two like condensers at hand or two condensers with like values of internal D.C. resistance are not available. Satisfactory results may be secured by arranging for uni- form voltage distribution by an external means. This is the use of a resistance in shunt with each capacity as shown in Figure 54. The values of these resistance should be such as to govern the value of current flow and voltage drop across CI and C2 yet not interfere with the charging action of the capacities. That is, the leakage current through the external resist- ances R and Rl should be very small in com- parison with the current in the remainder of the circuit. Such an arrangement is possible without the slightest trouble, because of the high internal D.C. resistance of the condensers. Shunt resistances of say 100,000 ohms each are very low in comparison with the internal resist- ance of the condensers yet sufficiently high not to interfere with the operation of the series condensers. Equivalent Circuits — Recognizing that a parallel combination of capacities has a re- sultant value it is easy to understand that a parallel combination may be replaced with a single condenser or equivalent capacity capable of withstanding the potential applied. The same is true of series combinations, except that in this case, it is necessary to select a con- denser which will withstand the voltage present in the system and is rated higher than the indi- vidual condensers in the series combination. We make this statement on the assumption that the series combination is used in order to pro- vide the required capacity and to enable opera- tion upon some value of potential in excess of the voltage rating of the condenser. The need for parallel or series combinations does not occur in every day practice, but the knowledge is valuable when the occasion does arise or when such a combination is found in some system. As a point of information certain condensers used in B eliminators, although bearing a unit value for capacity designation, consist of a number of smaller condensers con- nected in parallel. Classifications of Condensers — Condensers used in sound systems are usually designated according to their utility. This seems peculiar considering the similarity between all conden- sers irrespective of construction. For example, a condenser used in the B eliminator may be referred to as a filter condenser and when used in some other part of a system may be known as a bypass condenser. The significance of the various classifications will become evident later in the text. At the present time a condenser is a condenser. John F. Rider's articles on sound projection a regular weekly feature of MOTION PICTURE NEWS. September 6 , 1930 Hide Ventilation Via Decorations {Continued from page 48) water cooling unit. From both sides, stairways lead to the balcony. The auditorium carries out the Spanish treatment of the exterior and lobby. The entire ceiling and sidewalls are covered with acoustical plaster, which is said to have a high absorption value. The light- ing is concealed at the sides in and about the proscenium arch, in manner which does not reveal the rough exterior of the plaster. Lights to represent stars have been placed in the ceiling, which gives a sky effect. A moon projector is concealed on one side of the house and on the other side a cloud projector is installed to throw the effects of moving clouds across the ceiling sky. The organ is placed on both sides of the house, the wells being placed in the rear of the window openings of the false buildings on either side of the proscenium arch. The idea has been to build up the ornamentation from the lower floor toward the proscenium arch, focusing the attention of the audience on that part of the auditorium. Balcony Seats Made Desirable A small mezzanine lounge is provided with rest rooms, opening in from a cen- tral lounge directly over the lobby and manager's office. The main crossover aisle from the balcony leads directly to this mezzanine lounge and is on the same level, which makes the balcony seats de- sirable. The lobby is simply treated, carrying out the special feeling of the Spanish Colonial exterior, color scheme of which is primarily white with the cast stone work stained a brown shade. There are poster frames on both sides of the lobby. Walls and ceiling are of texture plaster. The lobby floor is of cement and is marked off in a design with impressions made from a tile pattern in the intersec- tion of the joining lines. This gives a better effect than if plain markings were used. The floor is acid stained in colors to harmonize with the lobby decorations. Motion Picture News 89 Add Modernistic Stage For Presentation Units Toronto — The Imperial closed Wednes- day to install a modernistic stage and light- ing effects as a setting for the first stage unit under Jack Arthur, director of pre- sentation of Famous Players Canadian Corp. New admission prices scale up to 65 cents with a top price of 75 cents for Saturdays and holidays. The new policy got under way Friday with Tom Daley, formerly of the Toronto Tivoli, as the new house manager. With this change, the Uptown, former key theatre of the Famous Players chain in Canada, went into a policy of two shows weekly and admission prices were reduced from 65 to 50 cents. Robert Knevels, for- merly of Hamilton, is now manager. ? 75.00 SAVES 1000.™ IF not protected against the cold, it costs around $1,000.00 more to keep the average organ in tune for five years than when the temperature of the organ loft is maintained at about 68° F. Why waste that money when a $75.00 Prometheus Electric Heater would save it. Another disadvantage of permitting the organ pipes to become cold is that it affects the tune — makes it impossible to bring out the exquisite tone quality and reflects on the skill of the oreanist. Organ Loft Heater keeps your organ loft at the desired tem- perature by means of a thermostat which automatically shuts off when the desired temperature is reached. That saves current and prevents overheating. This heater does not become red hot, therefore is not a fire hazard, not dry out the glue and open joints in the woodwork. Made of cast iron with aluminum . finish. Sets directly on floor and occu- pies but little space. Mail the coupon for full particulars, | or write for catalog. Does PROMETHEUS ELECTRIC CORP.. 358 West 13th St., New York Without anv obligation on mv part, please send a copy of catalog on your Organ Heater. ■ Name The Prometheus Electric Corp. Address 358 West 13th St. New York City Town state. Mellaphone Sound on Film licensed under Full Tone Reproduction Co.'s patents The simplicity and compactness of Mellaphone Units are deserving of your consideration. Quiet vibrationless operation and unerring performance are also of primary importance. The superior qualities of Mellaphone Equipment has been exemplified in thea- tres the world over; quality construction, trouble-free performance, and brilliant tone emphasizes Mellaphone as first choice for the medium sized theatre. Mellaphone Sound on Film. Ad- vanced mechanically. Finest of Photo Elec. Cells. All aluminum filmheads, uses no chains. Samson Head Amplifier. Synchronous l/4 H.P. motor. Finest Optical System attainable. Low in price. • Mellaphone Turn Tables. Electrical Research Lab. or Audak Pickups. Tone Equalizer. Spring Suspension Filter. Balanced Flywheels. Gleason Gears. Ball Bearing throughout. Special prices on Amplifiers and Speakers. Write for full information. MELLAPHONE CORPORATION ROCHESTER NEW YORK 90 Motion Picture News September, 6 , 19 3 0 Selected List of Important Trade Publications Prepared for the Service of Theatre Owners, Managers and Theatre Architects Important publications issued by manufacturers in connection with the subjects listed in these columns will be sent free to readers upon request to this magazine. For your convenience a number is used to indicate each subject and a request blank provided. To obtain copies of publications on subjects in which you are interested simply insert on line provided in blank the number opposite that subject, fill in name and address and mail to Motion Picture News. AIR CONDITIONING (1) General outline of systems with illustrated descrip- tions of apparatus for atmospheric conditions in theatres. CARBONS— PROJECTOR, SPOT and FLOODLIGHT (1A) Descriptive literature, list prices, etc. CLEANNG SYSTEMS (2) Apparatus used in central cleaning systems for theatres. DECORATION (3) Furnishings for auditoriums, lobbies, lounges — decora- tive furniture and fixtures, fountains, shrubbery, dra- peries, etc. (4) Finishing materials for wall and ceiling treatments. FILM PROCESSING AND CLEANING (5) Descriptions of materials and apparatus used in proces- ses fcr film renovation, preservation and cleaning. HEATING AND VENTILATION (6) Types of ventilating and heating systems with dia- grams, illustrations and descriptions of apparatus. LIGHTING, DECORATIVE (7) Lighting apparatus illustrated and described. LIGHTING FIXTURES (8) Decorative chandeliers, wall fixtures, directional signs, illuminated mirrors and fountains for theatres described and illustrated. LIGHTING, PROJECTION (9) Arc and incandescent lighting equipment, specifications for use and operation. LIGHTING, SIGN AND MARQUEE (10) Flasher equipment, color devices, etc., for front effects and advertising. LIGHTING, STAGE (11) Spotlights, effect machines, borders, foot lights, etc., and their uses in stage effects. LIGHTING CONTROL (12) Dimmer control, switchboards, panel boards, switches of various types for stage and auditorium lighting control. (12a) Emergency Lighting Plants. MOTOR-GENERATORS (13) Various designs of motor-generators specially designed for motion picture projection. (14) Power control, transformers, etc., for projection, speci- fications and illustration of apparatus. ORGANS AND ORGAN EQUIPMENT (15) Theatre organ of various types for large and small auditoriums. (16) Organ blowers, heaters, seats and accessories. PIT AND STAGE ORCHESTRA EQUIPMENT (17) Music stands, special designs for pit orchestras and stage band acts. PLUMBING FIXTURES (18) Radiators, equipment for wash room furnishing, etc., illustrated. PROJECTION (19) Operating instructions, parts for machines (specify make and model). RIGGING, STAGE (20) Curtains, curtain control apparatus, automatic stage platforms, elevators, etc. SAFES (21) Descriptive literature illustrating types of safes espe- cially designed for theatre use. SEATING (22) Auditorium chairs, special designs illustrated, re-seat- ing arrangements, etc. SCREENS, MOTION PICTURE (23) Various types described, diagrams, illustrations of sur- faces, etc. SCREEN SLIDES & MATS (24) Various types for screen advertising and announce- ments. SIGNS AND MARQUISE (24A) Theatre advertising signs, marquise designs illustrated THEATRE POSTER AND DISPLAY DEVICES (25) Materials and supplies for advertising and art work. TICKET VENDORS (25A) Automatic ticket machines for motion picture theatres, change makers, canceling devices and registers. Sound Equipment (26) ACOUSTICAL MATERIAL, ENGINEERING AND CONTRACTING (27) AMPLIFIER UNITS (28) HORNS AND SPEAKERS f29) HORN TOWERS (30) NON-SYNCHRONOUS DISC REPRODUCERS (31) PICK-UPS (32) RECORD LIBRARIES FOR NON-SYNCHRONOUS DISC REPRODUCERS (33) SYNCHRONOUS DISC PRODUCERS AND FILM-TRACK RE- (34) TRANSFORMERS AND VOLTAGE REGULATORS Request Blank Motion Picture News 729 Seventh Ave. New York City Please obtain for me free copies of trade pub- lications dealing with the following subjects: (Insert above numbers indicating subjects) Name Theatre Street September 6 , 1930 Motion Picture News 91 Advertisers' Index If*** $ltowmon Section for September 6 The following list of advertisers in The Showman Section has been prepared for the convenience of readers, and while care has been taken to make it correct it cannot be guaranteed against possible errors or omissions. Adam Electric Co., Frank 84 American Seating Company 57 Arctic Nu-Air Corporation 75 Automatic Devices Company 75 Bausch & Lomb Optical Co. 77 Best Devices Company 69 Blizzard Fan Company 58 Boston Rubber Mat Company 69 Brenkert Light Projection Co. 77 Brooks Costume Company 91 Chicago Expansion Bolt Co. 69 Crystalite Products Corp. 69 Cutler-Hammer, Inc. 92 Densttm Felt & Hair Co 69 Econoquipment Mfg. Co., The 77 Edison Lamp Works of General Electric Company 60 Essannay Electric Company 69 Ford Company, The J. B. 69 Forest Electric Company 69 Frost's Veneer Seating Co., Ltd. 69 Fulton Company, E. E. 53-60 Gallagher Orchestra Equipment Co. 59 Garver Electric Company 69 General Electric Company 55 General Register Corp. 87 GoldE Manufacturing Company 69 Hertner Electric Company, The 88 Heywood-Wakefield 64 Hoffmann & Soons 87 Horton Manufacturing Company 69 Hub Electric Company 82 Ilex Optical Company 59 Kooler-Aire Engineering Corp. 71 Macy Manufacturing Corp. 75 Mellaphone Corporation .« 89 Moss (B) Pub. Co., M. E. 91 National Rug Mills, Inc. 58 National Screen Service 87 National Theatre Supply Company . 67 Netschert, Inc., Frank 91 Novelty Scenic Studios 91 Prometheus Electric Corp., The 89 Pyroloid Sales Company 87 Quality Slide Company 69 RadiO-Mat Slide Company 91 Service-On-Sound Corp. 91 Slater, Jr., William 58 Standard Mfg. Company 69 Steel Furniture Company 68 Strong Electric Corp., The 59 Teco Manufacturing Company 69 Torstenson & Company, J. A. 56 Vallen Electrical Company, Inc. Yankee Lubric Company Yates, J. W. 80 69 69 Shrubs & Flowers FOR Auditorium, Lobbies and Foyers DECORATING OF ORCHESTRA PITS A SPECIALTY Write for Catalogue No. 7 FRANK NETSCHERT, Inc. 61 BARCLAY STREET NEW YORK. N. Y. Draperies Decorations MAIL ORDER BARGAINS WE UNDERSELL THEM ALL— BRAND NEW MERCHANDISE - - FACTORY TO YOU — Acoustical Felt, 29J^c sq. yd.; Theatre Plush Car- pet, $1.19 per yd.; Duvetyn Fireproof Drapes, 49c sq. yd.; Theatre Burlap, 27^c sq. yd.; W.E. Approved Sound Screens, 44c. sq. ft.; Sound Mixers, $19.50; Sound-On-Fi'.m Heads, $198.50 Photocells $14.95; G.E. Exciter Lamps, 98c; Optical Systems, $29.50; Head Amplifiers, $29.60; ■4 h.p. Synchronous Motors, $29.50; Rochester Built Turntables, $69.50; Samson-Pam 19 Ampli- fiers, $69.15; Audak Tuned Pickups, $33.95; Standard Audak, $17.95; Wright-DeCoster Horns, $17.64; Jensen Speakers, $17.80; Exponential Horns, $48.80; Giant Exponential Units. $46.35; Constant Faders, $13.90. Bargains, Demonstrat- ors, Rebuilt Booth Equipment, Projectors, Arcs, Rectifiers, Lens, etc. Write us your needs. Address Service-On-Sound Corporation, 1600 Broadway, New York, N. Y. S-45 Movie Star Rotogravures Just Out. 25c Sellers. Ready for Framing Up to 1,000 Sc Each 1,000 or Over 4c Each N«ncy Carroll. Janet Gaynor. Charlea Farrell. Greta Garho..Inhn Barrymore. Maurice Chevalier. Dolorei Coitello. Bebe Daniels, Conrad Nagel. John Boles. Marilyn Miller. Clara Bow, Ronald Colman, Wm. Halnei. Ramon Novarro. John Gilbert, Buddy Rogers, Rudy Vallee. Richard Dli. Richard Barthelmesa. Mary Brian, Alice White, Joan Crawford. Norma Shearer. Write for Set of "FREE SAMPLES" One- Fourth Deposit on C. O. D. Orders. M. E. MOSS (B) PUB. CO., Hartford, Conn. Actual SUe JVxSV •no" 11x14" When Writing to Advertisers Please Mention MOTION PICTURE NEWS Magnascope Screens Settings 340 W. 41st ST. MOVELTY /CEMC . /TUDI0/rl BUILT OH MERIT Acoustical Treatments Acoustical Banners New York City UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS DlXV-rV/JVO New York 92 Motion Picture News September 6 , 1930 Spent behind That your Public FOR twenty-eight years Cutler- Hammer has been working behind theater switchboards — building better theater dimmers that better shows may be produced. Smooth, even changes of light play an important part in keeping every show well knit together. And no theater can have smooth lighting control unless the heart of the switchboard — the dimmer plate — is properly constructed. So for a quarter of a century, Cutler-Hammer has been building dimmer plates with this idea uppermost in mind — "flickerless" light control. Better dimmer plate construction to lessen the danger of burnouts — direct rack and pinion drive to prevent play or backlash — 1 10 steps to insure velvet smooth changes of light from full bril- 1 II i 1 V 1 The Auditorium of the Pub- lix Marbro Theater, Chicago, Illinois, where C-H Simplicity Dimmers are installed* C-M Simplicity Dimmer Plates are supftlietl hy leading switch- board manufacturers with the hoard they install. Fig. 1 shows the front of a typical hoard, Fig. 2 the rear view showing C-H plates and Fig. 3 the complete plate* Dimmer plates are the heart of any lighting control board. Wake sure the O-H trade* marfc is on your places for Ions life, smooth lighting control ami low maintenance* a Switchboard May be Pleased liance to blackout.These are a few of the features of C-H "Simplicity" Dimmer construction which make them the choice of leading showmen. These showmen look beyond the panel board for the C-H trade-mark on the dimmer plates. Your theater — whatever its seating capacity or decorative scheme — can have smooth, even light control by in- stalling C-H Dimmers. They are easily adapted to your future needs. Your architect or electrician knows about C-H Dimmers. Ask him and then write for the Cutler-Hammer booklet "Illumi- nation Control for the Modern Theater". CUTLER-HAMMER, Inc. Pioneer Manufacturers of Electric Control Apparatui 1319 St. Paul Avenue MILWAUKEE : WISCONSIN CUTLER JAMMER cperfect Illumination Control for the Modern Theater ** *J (A-306) September 6 , 19 3 0 Motion Picture News 93 Stop Us If Were Wrong DW. GRIFFITH in an interview paid • a high tribute to Una Merkel and Walter Huston, the leads in "Abraham Lincoln." Said he: "I did not direct them. It would have been presumptious for me to tell them what to do ; to tell them how to act. I merely sat on the sidelines to give suggestions when re- quested." Modesty from the master! We hope certain directors in Hollywood read the above. . . . The Harold Lloyds have adopted a girl as a playmate for their daughter. . . . Lillian Gish was bitten by a dog while visiting Norwalk, Conn. Try to figure out this wisecrack from Warners' "Recaptured Love": "Whenever I see a guy look at a girl and yawn I know he means business." . . . Now Rex Lease, who can knock out a dozen bad guys (in pictures), is sporting a black eye. It was handed to him by the brother (five feet, four) of Vivian Duncan, whose optic also went into mourning when it col- lided with Rex's fist. SIGN HIM UP! . . . "Chinese Movie Fans Enjoy Theme Songs." — N. Y. World headline. Damn dumb, these Chinese. Rutgers Neilson tells us that the only film actress boasting of membership in the Junior League is Dorothy Christy, now working in "Big Money." . . . John A. Schwalm, manager of the Rialto in Hamilton, O., is smiling these days be- cause his two sons are graduating from Culver Military Academy. .With their uni- forms they ought to make dandy ushers. . . . Mich-ael Sim-mons, Sono Art ad chief, calls talkers the "Sono-rous Art." By the way, Mike is running for president of the AMPAnics. Comes a flash from the Coast that John Barrymore caught a 145- pound swordfrh. And they call that news — after John killed a whale in "Moby Dick." . . . Harry (Publix) Hollander just can't lay off work. When Harry was vaca- tioning at Long Beach he couldn't resist the temptat'on to dash into town to catch the Friday open'ng at the Paramount, just as he does when he's punching the time clock. . . . Al Ruben now is singing the hay fever song, "Dancing with Tears in My Eyes." Relaxation Month September is being sold as Relaxa- tion Month in theatres of the Fox chain. The move is to forestall the so- called "back-to-school" slump gener- ally credited with nicking picture house grosses about 20 to 25 per cent. Spec'al emphasis is being placed on appeal to kids during the drive. A Standing Seat Johnny Manning, manager of the Central, New York, where Griffith's "Abraham Lincoln" is holding forth, had a brand new one pulled on him Wednesday night, when a mug ap- proached him and asked for "a stand- ing seat for $1." TTARRY M. GOETZ, assistant treas- -*■ •*• urer of Paramount Publix and pro- duction department comptroller, is in New York from Hollywood. . . . Frederick Lonsdale, playwright, says there are only two "film geniuses'' and both of them are English, meaning Charlie Chaplin and Frederick Kerr, who appeared in "The Lady of Scandal." Lonsdale is English, too. Abldeslam Ben Mohammed Khourbarik has gone movie. Per- haps the fact that he has five wives is respons ble. Fe is to furnish Moroccan atmosphere for Herbert Brenon, making "Beau Ideal." Glad to extend cohgrats to Joe Rivkin, veteran exploiteer, who has joined Al Se- lig's advertising and publicity department at Tiffany. And another who is in a new connection is Guy Fowler, who has joined Pathe to do special publicity work. Fowler novelized "The Dawn Patrol" and wrote the books for a number of others. That Publix shakeup at Minneapolis, which caused resignation of Harold D. Fin- kelstein, was a real surprise, for it was only a few weeks ago that Harold had been promised a transfer to a better post. Strange things do happen in this yeah business. Douglas MacLean, Reno dis- patches state, is go ng to contest the divorce suit of Mrs. Faith Cole MacLean. That'll stretch out the publicity a little. . . . And Margery Wellman got a divorce from William Wellman, director, in Los Angeles. She said that he would stay out all night, shock her with his language and accuse her of "cheating." The director was directed to pay her $200 a month. . . . Warren Nolan says that marriage is a percentage engagement, the wife getting 95 per cent. They're thinking of installing a mar- riage license bureau at the Hal Roach lot. Four romances in the family have blossomed into weddings within two weeks — George Stevens, director, and Yvonne Howell, comedienne ; Bill Ter- hune, assistant to the film editor, and Patricia Turner; Catherine Currier, daughter of Richard Currier, film edi- tor, and Ralph D. Mansfield, city engi- neer; and Roy Shields, Victor musical director for Roach comedies. ... It must be wedding time in Hollywood. jV/TANAGER GEORGE ROTSKY of •*■*-*• the Palace, Montreal, broke into the limelight when he presented the Palace Theatre Cup Handicap trophy to the win- ner at the Blue Bonnets Jockey Club fall meet and draped a floral horseshoe on the equine. . . . Tune in on station WPCH at 6:30 P. M. next Monday and hear Ilka Chase deliver a spiel on "Screen vs. the Stage as a Career for Young Women." . . . Olive Borden, who has been "at liberty" since breaking with Fox some months ago, is to appear on the Broadway stage in an A. H. Woods play. Renee Adoree, who has been in a sanltar'um for seven months, has returned home to convalesce. . . . Dorothy Mackaill and Warners, who are reported to have disagreed on stories, have kissed and made up and Dorothy's new contract, 'tis said, includes a provision that she can choose her own vehicles. . . . Hollywood reports that Janet Gay- nor has suffered a breakdown. . . . Dave (Manhattan Playhouses) Lustig, passing a group of actors in front of the Bond Bu'ld'ng, re- marked: "Don't let the makeup fool you. They're not stock- holders." Lou Guimond says he saw a guy in front of the Palace put his hand on his hip and two adagio dancers jumped through his arm. . . . Add similes: As seriously as Joe Brandt takes his fishing. Where, oh where, is that ad code we heaid so much about? The plaintive query is induced by a glance at the amusement ad pages in New York newspapers this week. The "Monte Carlo" ad read, "As thrilling as French lingerie; as inti- mate as a boudoir," and "What a grand old sinner he was" heralded George Arliss in "Old English." And we're told that "New York goes nuts" about "Animal Crackers." A subtle touch of modesty is revealed in the "Abraham Lincoln" copy, which stated that the film "stirs Broadway to thunderous cheers" and that "critics acclaim master- piece of screen entertainment." Blame us for dropping the exclama- tion marks ! ! ! "Leather necking" The old formula, but with some new gags makes "Leathernecking" (RKO) a pretty good picture in the musical comedy formula, according to Edwin Schallert, special editorial correspond- ent for Motion Picture News, who re- v'ews this December release on page 94, this issue. 94 Motion Picture News September 6 , 19 3 0 Opinions on Pictures L 'Enigmatique Monsieur Parkes (The Mysterious Mr. Parkes) i Paramount) Misses, in the Main A French version of "Slightly Scarlet" pro- duced in Hollywood by Paramount, "L'Enig- matique Monsieur Parkes" is reviewed by Jose Schorr for Motion Picture News. His com- ment, in French, appears in the news section of this edition, on page 23. Till! French talk too much. This foreign language picture is a crook melodrama packed with about as much action as an after- noon tea. The dialogue tells a story of cruel jewel thieves, deep love and intrigue. Adolphe Menjou is still the incomparable actor, of course, and any picture he is in is worth seeing. The story opens with him as an Englishman in Paris, flirting with Claudette Colbert, who is no mean lady herself in the house across the way. Before he can make anj headway, however, Claudette is summoned by Malatroff, the master mind of the jewel thieves, and ordered to steal a necklace from a newly-rich Chicago family at Nice. Claudette does not want to do it, but Mala- troff cows her with a dirty look and there fol- lows the usual scene of the helpless girl in the clutches of the master mind with talk of the laws of the gang and the dreadful penalties for disobedience which, although not at all con- vincing, make the girl change her mind. Claudette poses as a countess who had had motor trouble and the Chicago family which has been aching to meet aristocracy naturally opens its home and heart to her. It is shock- ing to see the kind of men who are making millions in hard-boiled Chicago these days. Sylvester Corbett looks more like a French innkeeper than an American, especially when he gets around to waving his arms like a loose windmill, which happens every time he opens his mouth. Menjou, who, it turns out, rented the villa next door, comes in to complete the happy group by the nice trick of returning Mrs. Cor- bett's lost Pekinese which he stole for the pur- pose. They both agree to come for dinner, the next night. At the dinner Claudette is asked to try on the necklace and while she goes into the hall to view herself in the mirror, guns begin to pop in the garden by a prearranged signal. The Chicagoans, instead of becoming senti- mentally homesick, are scared out of the room and Claudette gets her chance to substitute an imitation for the real necklace. The catch on the necklace is stuck, however, and before she can open it it is too late. The next evening Claudette, deciding against pretty tricks, goes straight to the safe and Is the necklace. Menjou, whom she sus- pects of being a detective, but who really is a crook himself, enters the room at this point, not knowing that she is there. In this promis- ing situation the two act with a technique bun- enough to make the kindergarten class of the reform school sick with disgust. They finally meet, of course, and after a long talk love wins out and they decide to go straight and return the necklace. Waking up before it is too late, however, the i livened by the entrance of Malatroff iin. Menjou overturns a chair on his li and there follows a short scuffle during h the actors shut up and act, Malatroff, of course, being shut at the end. There is one other scene where genuine emo- tion is really acted. That is where the Ameri- ■irl's fiance (the Chicago family has a hi Eoi her to return from a walk in thi with Menjou, but they go and spoil it by making the boy walk over and question Menjou is to the honor of Service! Reviews of the majority of features reaching Broadway's screens appear in MOTION PICTURE NEWS many weeks before their initial appearance on New York's main stem. Theatre owners keeping a close touch on new product, particularly New York premiers, will find the chart below an aid in ascertaining dates of issues in wh:ch THE NEWS reviewed productions in the group of current openings: REVIEW PRODUCTION DATE Animal Crackers August 30 Dixiana July 26 Good News April 12 Journey's End April 12 Let's Go Native May 31 Matrimonial Bed August 9 Melody of the Heart This Issue Monte Carlo August 9 Romance August 2 Sea God August 30 Song o' My Heart March 15 Storm August 23 Three Faces East June 21 Top Speed June 21 Consult the Release Chart, last sec- tion in this issue, for complete list of features released in current months, toaether with MOTION PICTURE NEWS review dates and other impor- tant data. his intentions. How much more American it would have been for him to say instead, "Keep away from my girl you, or I'll sock you one." The recording and the photography are very good and if only the cast had tempered its French animation with some real acting the whole picture might have been more amusing, convincing and thrilling. The story was weak. French shorts for all-French bill suggested. Produced and distributed by Paramount Publix. Directed by Louis Gasnier. From story by Percy Heath. French adaptation by Battille Rehenri. Pho- tographed by Henry Gerrard. Length 6.390 feet. Running time 71 minutes. Release date dependant on bookings. THE CAST Monsieur Parkes Adolph Menjou Lucy Stavrin Claudette Colbert Corbett F.mile Chautard P.Trs. Corbett Adrienne d'Ambricourt Edith Corbett Fandra Revell Jimmy Frank O'Neill Malatroff Armand Kaliz Police Commissioner Andre Cheron Hawkins Jacques Jou-Jerville Leathernecking - (RKO) Pretty Good, But Musical (Reviewed by Edwin Schallert) SOLDIER comedy No. 99,999 here comes to the front. But even if the number is al- ready legion the latest one always manages to garner a new outbreak of laughs. "Leather- necking" is proof of it. The audience that saw the picture at the preview which this reviewer attended, ha-ha-ed as if a buck private peeling onions, and crying his eyes out the while, was tin funniest sight in the world. There are new gags and all the good old ones, too, in "Leathernecking." It is the kind of picture that might be described as sure-fire for an audience that wants its hilarity in the broad and rough and if it will go for musicals. \n\uay, the locale is different. The plot is laid in liawaii and on a desert island that is more or less imaginery. It is imaginary enough to give cause to bring on the chorus, much plumed, in a color sequence, and enable mem- bers thereof to "Ohio" the men in uniforms — in other words, "Oo-hooh" them for a date. Benny Rubin and Ned Sparks return the greet- ings, so nothing could be better. "Leathernecking" has to do mostly with the fortunes of one Chick, played by Eddie Foy, Jr., hero of Nicaragua and way places, but not yet rewarded with a commission. His symbol of trouble is an antagonistic captain, and his main mistake is when he masquerades as an officer at a week-end party given by the hero- ine. His own buddies expose him, to the con- sternation of the guests, and he is immediately headed for the hoosgow, but not before the whole party goes on a jaunt through the South Seas. One doesn't look for any heavy stressing of the probabilities in this sort of story. The plot is fashioned according to the musical comedy idea, and there are a few musical numbers scattered through, which are rather well done. The picture is unquestionably entertaining in its comedy, and while Rubin and Sparks are the stars of the buffoonery, the show isn't all one-sided. Foy, Jr., and Irene Dunne contribute to the humor, as well as the love interest. Also Louise Fazenda and Lilyan Tashman — the film's strongest names. Scenic or cartoon shorts best with this. Produced and distributed by RKO. Directed by Edward Cline. From stage piece, "Present Arms," by Herbert Fields, Richard Rodgers and Lorenz Hart. Adapted by Alfred Jackson and Jane Murfin. Photo- graphed by J. Roy Hunt. Additional music by Oscar Levant. Length, 7,150 feet. Approximate running time, 79 minutes. Released in December. THE CAST Chick Eddie Foy, Jr. Delphine Irene Dunne Frank Ken Murray Hortense Louise Fazenda Sparks Ned Sparks Edna Li!yan Tashman Stein Benny Rubin Douglas Fred Santley Fortune Teller Rita La Roy Richter Baron von Brinken The Colonel Carl Gerrard Rici,ter's Sons Werthcr and Wolfgang Weidler College Lovers (First National) Pleasing Programmer (Reviewed by Bill Crouch) THIS picture is perhaps one of the most inexpensive First National has turned out in some time, but regardless of that fact it is fine little program attraction. With a good cast, it shows college life in a manner that is not too absurd. A simple story and a football game that has a clever ending, plus lots of comedy, make this talker okay for small town houses and neighborhood theatres. Will prove sufficient for average seven-day stands and the split week spots. The story deals with Quinn Williams and Russell Hopton who are the mainstays of the college football team. Williams is in love with Phyllis Crane. As he is about to propose to her, she runs off with another fellow. Williams plans to leave school and give up football, when Jack Whiting, manager of the team, arranges a meeting between Williams and Marian Nixon, who is a freshman. Will falls head over heels in love with Marian and decides to remain in school. Hopton also meets Marian and falls for her and when he and Marian are found by Williams in a cafe the two boys wreck the joint in a free-for-all fight. Peace between the two is restored when Whiting persuades Marian to write the boys a note, telling each one she cares for him alone and that she wants him to play his best in the big game the next day. The boys fall for the trick and play excellent football, the first half ending with their team 20 points in the lead. However, between halves Hopton finds that Williams also received a note from Marian and September 6 , 19 3 0 Motion Picture News 95 Opinions On Pictures the feud is again started, with the result that the coach bars both men from the remainder of the game. The team without the services of its star players is overwhelmed and the score is tied. Whiting, seeing the turn of events, proposes to Marian ; is accepted ; and then the couple go and tell the boys. The gridmen seeing what fools they have been make up and are put back into the game. Here they carry the ball to the goal line with only a few moments left to play. Williams wants Hopton to carry the ball over and win the game, while Hopton says the honor of winning should go to Wil- liams. While they are debating as to who should carry the ball over, the gun goes off and the game ends in a tie. After the game Whit- ing again proposes to Marian, this time seri- ously and all ends well. Frank McHugh and Charles Judels supply fine bits of comedy in addition to Williams and Hopton who are very good in their roles. Whiting and Miss Nixon are well cast and most acceptable. The cast also includes Wade Boteler, Richard Tucker and Phyllis Crane who are capable. The picture is well handled from a directorial standpoint by John Adolii. A great portion of the talker is taken up with stock shots of big time football games, but these have been care- fully selected and fit in. Musical shorts and cartoons needed here. Produced and distributed by First National. Directed by John Adolfi. From the story by Earl Baldwin. Dialogue by Douglas Doty. Edited by Fred Smith. Length, 5.633 feet. Running time 62 minutes. Release date October 5. THE CAST Frank Taylor Jack Whiting Madge Hutton Marian Nixon Speed Haskins Frank McHugh Tinv Courtley Guinn Williams Eddie Smith Russell Hopton Coach Donovan Wade Boteler Josephine Crane Phyllis Crane Gene I lutton Richard Tucker Spectator Charles Judels Melodie des Herzens (Melody of the Heart) ilia) Beautifully Done "Melodie des Herzens" is Ufa's first talker to reach American theatres. The German ver- sion, commented upon in German on page 21 of this edition, is reviewed here by R. C. Vebel. The English version of this German talker, reviewed by a staff member of Motion Picture News, appears following the German version. "^ HIS German-dialogue film might well be " classed as a semi-travelogue, so dependent is it upon its beautiful settings. As such, it is beautifully done. The scenes depicting the life of the Hungarian peasantry and soldiery are true to life, and the beautiful blue Danube, of which we hear so much in song and story, leaves nothing to be desired in realistic charm and beauty. The dialogue is fine and will delight the heart of any German, although a knowledge of German is not essential to an understanding of the story. The acting throughout is very good. Willy Fritsch deserves credit for his por- trayal of the lovelorn Austrian soldier and for his singing. Dita Parlo is very sweet and charming as the heroine. The photography is superb. It perhaps is not too much to say that Fritsch compares favorably with John Gilbert. The music throughout is somewhat jarring from the American standpoint, although that does not detract from its appeal, as it is au- thentic. It must be remembered that Hunga- rian wine and the Priszta, inspired by passion- ate gypsy music, produces hilarity of the noisi- est sort. The story is of a peasant girl and her soldier sweetheart. When she loses her job, her land- lady sends her to a notorious cafe. Ignorant of the place's reputation, the girl keeps a weekly tryst with her sweetheart. When, against his will, the soldier is induced to go to the place with some comrades, he believes the worst, and returns to the Hungarian plains, where he agrees to marry a girl his ambitious parents have selected for him, but finally he is re- united with the girl he loves and the happy clinch follows. Comedy relief needed on bill. Produced and distributed by Ufa. An Eric Pommer production. Directed by Hanns Schwartz. Story by Hans Szekely. Musical composition and direction by Werner R. Heymann. Photographed by Guenther Rittau. Sound by Fritz Thiery. Art director, Eric Kettelhut. Length 8,432 feet. Running time, 93 minutes. Release date, Aug. 29. THE CAST Julia Balog * Dita Parlo Janos Garas - Willy Fritsch Father Garas Geroe Maly Mother Garas Marosa Simon Father Kovacs Janos Koermendy Mother Kovacs Juliska D. Ligeti Anna Kovacs Anni Meves Miss Czibulka Ilka Gruening Beneze Laszlo Dezsoeff y Melody of the Heart (Melodie des Herzens) ( ( ja— .-III 1 aikcr) Has B. O. Value (Reviewed by J . I'. Cunningham) HOLLYWOOD boasts of but few direc- torial giants who are capable of reaching the emotional extremes touched by that master producer-director, Erich Pommer, in picto- rially sketching the love of a pretty peasant girl and her soldier sweetheart along such beau- tiful and touching lines. He frequently reaches heart-stirring depths, while in other instances sends the emotions soaring to delightful heights. Several climatic sequences needed treatment of the most delicate nature. A slight slip would have broken to bits the beautiful trend and meant offense. Pommer's subtle twists, how- ever, brought to these parts a sincere appeal so strong and natural as to make them most human and unoffensive. "Melody of the Heart" is the first English version of a German-made Ufa talker. By far, it surpasses anything emanating from Ufa's studios in many months from the standpoint of entertainment. No doubt, the inclusion of English dialogue has much to do with the high rating it deserves as compared with other German talkers. The story, that of sincere and simple living peasants near Budapest, has that trait of au- thenticity as to characters and locale which can only be found in a foreign-made vehicle. The dialogue, while in English, has slight German or Hungarian accents which delightfully en- hance values and completely round out the colorful scheme and background of this im- pressive story. Despite the monotony developed during one or two long and noisy sequences, particularly those of the carnival grounds, the story moves with charm and at a pace in keeping with those certain unique traits which are a peculiarity of German cinematography. While these elabor- ations are not always vital to the yarn, they are instrumental in raising many German-made pictures to a high plane of production standards. Photography is excellent, especially long shots overlooking the Danube. Sound is above aver- age and the cast, led by Dita Parlo and Willy Fritsch, highly commendable. Miss Parlo and Fritsch give splendid performances, ably sup- ported by a half dozen other foreign players who are unknown in this country. The box office value of this one is unques- tionable where higher type audiences are con- cerned. The "arty" groups are not referred to, but they, too, will find delight in the intelli- gent and sincere handling of a convincing story. Naturally, Hungarian and German localities will give stronger support than others. How- ever, by ballyhooing the fact that this picture was made by the same producers of "Last Laugh," "Caligari," "Passion," "Variety" and "Metropolis," considerable interest should be aroused. Once they're inside, you have nothing for which to apologize. If your house is of the second string neigh- borhood variety, we suggest that you give this one a look so as to judge for yourself whether or not your audience will appreciate it. Light comedy relief needed with this drama. Produced in English and German versions by Ufa, Germany. Distributed in this country by Ufa. Su- pervised by Erich Pommer. Directed by Hanns Schwarz. Story by Hans Szeke y. Musical compo- sition and direction by Werner R. Heymann. Pho- tographed by Guenther R.ttau. Sound by Fritz Thierv. Art director, Erich Kettelhut. Release date, Aug. 29, 1930. Length, English version, 8,061 feet; German version, 8,543 feet. Running time, about 1 hour and 30 minutes. THE CAST Julia Balog Dita Parlo Janos Garas Willy Fritsch Father Garas Geroe Maly Mother Garas Marosa Simon Father Kovacs Janos Koermendy Mother Kovacs Juliska D. Ligeti Anna Kovacs Anni Meves Miss Czibu ka Ilka Gruening Beneze Laszlo Dezsoeffy Gipsy Band Balogh Jancsi Ufatone Orchestra Alma De Gaucho (Soul of the Gaucho) Good Program Offering (Reviewed by Charles F. Hynes) A Spanish talker, reviewed and commented upon on page 24 in this edition in the language in which it was recorded, by a staff member of Motion Picture News. A PICTURESQUE story of the Argentine, presenting some of the gaucho songs, the gauchos in their bizarre costumes furnishing a colorful background for the story. It is comparatively light material, but it is told with directness and charm, to an extent that a knowledge of Spanish is not essential to follow the picture's story. The director restrains the use of dialogue, content to let the action tell the story, and this speeds it up considerably. It is a tale of a gaucho's love for a rich flirt. He presses his suit ardently, but is checked with a thud when he overhears the girl telling her family that she is only trifling with him. Later he abducts her in order that he may tell her how hurt he really is and it doesn't take any knowledge of Spanish to catch the heat of his angry words. Then he sends her home and the girl becomes ill from the experience. He is about to leave the country, when he passes her house and hears her calling his name. He rushes to her arms. No attempt is here made to pass upon the authenticity of the Spanish dialogue, or wheth- er it contains accent foreign to the Argentine. The principals are all Latin-Americans. Man- uel Granada is a fine hero. He is known in M-G-M roles as Paul Ellis. The girl, Mona Rica, is pretty and capable. She appeared in "Eternal Love." Christina Montt is the other member of the cast whose work stands out. The music is good. The director, Henry Otto, formerly was with Fox. Novelties and comedies suggested for sup- porting bill. Produced bv Chris Phvllis Prod. Directed by Henry Otto. Storv by Paul E'lis (Manuel Granada). Dialogue and music by Benjamin I. Paralupi. Photo- graphed by Leon Shamroy. Length, 5,325 feet Run- ning time, 59 minutes. Release date, June 7, 1930. THE CAST Antonio Manuel Granada Elsa Mona Rico 1 ), ,n A 1 fr'edo Francisco Amerise Dona Christina Christina Montt Arturo Humberto Bonavi Don Casimiro Jorge Rigas Carlos Alberto Menddza Monona Em a Mora 96 Motion Picture News September 6 . 1930 Opinions on Pictures Spurs (Universal) Okay (Reviewed by t\oberi 1 1 age) HOOT GIBSON'S offerings have been im- proving steadily and '"Spurs" got a big hand from a New York audience that included few children. It demonstrates that westerns can be made with logic and humor and with- out resorting to continuous gunplay and con- vulsive "action." There is considerable hard riding in it, but for the most part it is human and natural and displays intelligence in all departments. Philo McCullough is the only jarring note in it. He is cast as one of the villains, but he portrays his role with such obvious attempts to act furtively that the audience spots him at once, even though the ranch owner and his daughter considered him to be on the level. Hoot clicks, as usual, and garners a number of laughs without having to strive for them. Helen Wright enacts the leading feminine role w.th adequate zest and has more looks than the ordinary western heroine. The story centers about the efforts of Hoot to find Indian Joe, suspected of the murder of the father of 12-year-old Buddy Hazlet. In- dian Joe is a member of the notorious Pecos gang. After the customary clashes and frustra- tions, Hoot gets his man and wipes out most of the band with a machine gun which he turns on them from their own hangout. Which is something new in westerns. The scenic backgrounds are worthy of spe- cial commendation. They are exceptionally beautiful and add to the picture's appeal. Hoot Gibson fans will go strong for ''Spurs." Add musical shorts of the jazzy type for balance. Produced by Hoot Gibson. Distributed by Univer- sal. D.rection, slory and dialogue by Reaves Eason. Photographed by Hairy Neuman. Length, 5,303 feet. Running time, 58 minutes. Release date, Aug. 24. THE CAST. Bob Merrill Hoot Gibson Peggy Brad ey Heien Wright Pop Merri 1 Robert Homans Charles Bradley Frank Clark Buddy Hazlet Buddy Hunter Shorty Gilbert Holmes Indian Joe William Bertham Tom Marsden Phi.o McCul ough Peoos Cap Anderson Blackie Pete Morrison Eagle-claw Artie Ortego Eternal Fools ( Jwira Films ) Not Too Good This is the first all-Yiddish talker produced by Judea Films and is reviewed by Herman Ehrenreich, dramatic critic of the "Jewish Daily Forward" for Motion Picture News. His comment in Yiddish appears on page 19 in this edition. UTfTERNAL FOOLS" ("Ewige Naranim") J— * is a film version of the play by II. Kal- monowitz which was produced a few years ago in one of the Yiddish theatres in New York. It would be unfair to compare this first talker produced by Judea Films with the same Hard of the production of Hollywood. Even a child can see that the means at the disposal of Judea were limited, so limited, that you will wonder how the company was able to achieve as much as was accomplished. However, this is a poor consolation for the tator who goes to picture theatres. It is indeed true that, from the technical point of view, the talker could not have been made i in view of the lack of available means. Bui it would nol have been too difficult a task for Sidney Golden, the director, to have pre- pared a better scenario from the play. The "Naranim," as produced on the stage, was an interesting and powerful picture of life. The play described an actual problem which exists in many of the homes of immigrant Jews. In the talker, however, the story has been so distorted and such violence has been done to it that it is very difficult for one who has not seen it on the stage to understand it. Because of the fact that many important scenes were cut out, many sequences in the talker appear almost ludicrous and ridiculous. For example, the occasion when the father is almost on the point of dying from a disease of the foot and his oldest daughter practically ignores him because she has a date with her boy friend. It would be a tragic jest if one who is not acquainted with the life of Jewish immigrants were to become familiar with Yiddish life by way of the talkers made by Judea. Jews would probably appear as half-civilized, half wild creatures with uncivilized morals. In general, it would have been much sounder and more healthful, both for Judea and for the future of Yiddish talkers had they shaken off altogether the old customs and mannerisms of the old Yiddish theatre. Talkers are not the theatre, but a separate art. And if one must have regard for the Yiddish theatre and must direct his attention thereto, it is much better to take as an examnle the better theatre of Moritz Schwartz, Molly Picon and the other yomg artists of the pr°s°nt dav theatre. The producer is marketing this feature as a road shozv unit in conjunction ninth these shorts: "Jewish Me'ody," "Oy Doctor," "Nat- ascha" and "An Evening in a Jewish Camp" The combination looks interesting for a Jewish audience, of course. Produced and distributed by Judea Films. Directed by Sidney M. GM 'en. Story by H. Kalmonowitz. Adaptation and dialogue the same. Edited by Louis Schwartz. Photogranhe 1 by Charles Levine and Sam Rosen. Length. 6 120 feet. Running time, 68 mins. Release date, Sept. 23 (Jewish holidays). THE CAST Grandfather Yudel Dubinsky F-ther Jehuda Bleich Mother Bella Gudinsky Son Seymour Recht^eit Comedian Isadore Meltzer Daughter Charlotte Goldstein Son's Wife Beatrice Miller Babies Eddie Friedlander and Baby Gertie Krause What Men Want (Universal) Okay for Neighborhoods (Reviezved by J. P. Cunningham) 4 ( T17 HAT Men Want" might be readily * * classified in that tvne of picture which borders neither on the spectacular or mediocre in entertainment. It reaches a happy go-be- tween, a fact which lends itself nicely to the box-office needs of those neighborhood theatre owners who cry aloud for hokum-filled- yarns of life-and-love in the raw. While this talker has to do with the sup- posed class of idle rich and their wild-and- woolly whoopee parties, kept women and fast stepping, a delightfully light and refreshing touch of direction on the part of Ernst Laem- mle makes it immune to squawks even from the most stra;ght-laced custodian of public morals. Laemmle's production twists prevent you from facing the facts too seriously, and, therefore the possibility of offense is elimi- nated. Picturegoers who frequent downtown first-runs, however, will accent it as entertain- ment of little or no importance. The story is not ovcr-imnressive and its un- raveling is slowed down to a tempo conveniently allowing for the display of those elaborate functions which Hollywood's producers would have us believe are usually associated with the majoritv groun of weaUhv, playful, gin-drink- ind. Ten years' experience. Will go any place. Reference. Box 689, Motion Picture News, 729 Seventh Avenue, New York. THEATRE FRAMES THEATRE LOBBY FRAMES— Manufacturer to you. Low coot. Address Gem Frame Company, 2805 Brighton, Kansas City, Missouri. New York will have its first all-Spanish musical revue and talking picture theatre Sept. 12 when the San Jose, 110th St. and Filth Ave., opens its doors. The theatre is of Spanish architecture and the entire staff and cast will be natives of Spain. Manhattan Playhouses completely renovated this playhouse in modern Spanish style, spending more than $80,000 in atmos- pheric trimmings alone. The policy of this house will be a talking feature, several short subjects and an hour of revue, with a change of complete program weekly. Benjamin Sherman, president of the Man- hattan Playhouses, a circuit of greater New York talking picture theatres, sponsored the San Jose. A number of Spanish stars have been signed to make their first appearance in this country on the stage of the San Jose. Operation of the new San Jose is in the hands of Benjamin Sherman, J. H. Stein- man, David J. Lustig, C. Miranda and B. Wilson. 2nd Avenue Opens Friday The 2nd Avenue theatre, 2nd Ave. and 2nd St., latest link in the Manhattan Play- houses, Inc., chain, opens Friday. This marks the twenty-fifth theatre in the Manhattan Playhouse chain. $4.27 Net on Common in 39 Weeks by Warners Consolidated net of $11,766,265 for the 39 weecs ended May 31 is reported by War- ners, a fter interest, depreciation and Fed- eral taxes. This is equivalent after pre- ferred requirements to $4.27 a share on 2,871,182 common shares, the average out- standing during the period. The allow- ance for preferred requirements is on 104,473 shares. This compares with net in the same period last year of $10,759,- 705, or $8.56 a share on 1,185,826 common shares then outstanding. Mill City United Artists Manager Again Changed Minneapolis — For the second time in a few weeks, the local United Artists manager has been changed. Harry Lotz, who re- placed Tom Burke when the latter took over management of the Tiffany office, has been replaced by Al Hoffman. The latter formerly was connected with the Chicago branch. Theatrical Post Reinstated Following its reorganization, S. Rankin Drew Post has been reinstated by the American Legion. A. P. Waxman, director of advertising and publicity for Warners, is post commander. Fred Baer is adjutant. Klein Sings Swan Song Final meeting presided over by the pres- ent administration of the AMPA was held Thursday, with President Edward L. Klein presiding. The new slate of officers is head- ed by Michael L. Simmons. IN THE HEART OF FILMLAND J The Hollywood Roosevelt is strategically located in close proximity to a majority of the studios and film laboratories. J Eastern motion picture executives favor this noted hostelry with their patronage for this reason and because its service, cuisine and room accommo- dations are unequalled anywhere in the Southwest. J The Hollywood . Roosevelt invites inquiries in regard to convention rates, accommodations and other data that will help the home office in planning its annual sales convention at the scene of produc- tion. We will gladly quote special rates and furnish full information on request. H3f3|i '+ "We'll be expecting you!" ROOSEVELT HOTEL HOLLYWOOD,S FINEST HOSTELRY "IN HOLLYWOOD IT'S THE ROOSEVELT" JOSEPH M. SCHENCK, PRES. FRANK CUMMINGS, Jr. Manager September 6 , 1930 M o t i o ii P i c t it r c News 101 MANAGERS' ROUND TABLE CLUB Charles E.Lewis Qhaitman. and /jc/itat. Of (^VationaLofffoctfition. ofcJnotVmen. <^/[eetincu- is MOTION PICTURE NEWS 0>e>uf OVeek -~fot c\(uiual Benefit and Sfitoerbeffs trt ->> f> \ W 1 rn w V >>, Conducted By An Exhibitor For Exhibitors The Club Index THERE have been very few in- novations to the Club pages to equal in popularity the recent addition of the Club indexes each and every month. This great Showmen's Assist- ant is a regular monthly feature of the Club pages and generally makes its appearance in the first issue each month, carrying the complete classification of all the valuable stunts, tie-ups, etc., which were published in the pre- vious month's Club sections. Whenever the Managers' Round Table Club hits on a new idea, it is only a matter of a few weeks before that idea is lifted or revamped and offered in some form or other in circuit house organs and other trade papers. We are flattered. Because the more they lift, that many more showmen will benefit. But we can't concern ourselves over what others do with our sug- gestions. We are primarily inter- ested in what YOU are doing with them. Several hundred members and readers have told us in several hun- dred ways how they find the month- ly Club index of value. We did not ask them for an opinion. They of- fered it unsolicited and we immedi- ately grasped the great importance of this little service and renewed our resolution to improve it so that it would eventually become as valu- able in its own little way as the Club pages have become in the two years of their existence. Table of Contents August Index Meet Bob Clark "Lobby Laffs," by Dick Kirschbaum Furniss and Kueppers, a Great Team Smart Had "South Pole Day" "How Much to Jo:n?" Pete Egan's Window Displays Bolivar Hyde, Jr.'s "All Quiet" Front Willis Used Old Gag Again Thompson Steps to the Front Fred Glass' Work Is Fine Entire Town Helped Jones Lawrence Gave Lima Some Metre Bill Connor's Held Them In Town "Animal Cracker Hunts" Crane Is Strong Competition Conery's Flivver Stunt Fred Cruise Handed Out Parasols V. L. Wadkins' "Dawn Patrol" Cam- paign Miss Nibler Active? Miss Chelle Janis Plugs Shorts Plenty "Looking Over the Field with "Chick" Rice Secured Free Newspaper Space "Here's Earle Holden" Lamm Has Lots of Good Will "Congrats to Weiss, Inc." Hemphill's Newspaper Dress Idea McKoy's Bead Heralds Paul Binstock Is At It Again "Personalities" Morris Kaufman Is Clicking Paul Short's Complete Campaign Silverman's Review Week Oke Bill Levey Endorsed Picture Morris Rosenthal Still Promoting: Imagine; all you need do if you want to promote a merchant tie-up, but don't know how to go about it, is to look through the indexes, find the listing in its alphabetical order and see how other showmen faced the selfsame problem and how they saw it through successfully. No need to worry as to whether the idea is practical or not. You know at once that it has been tried and has proven successful. Not an experiment or a fly-brain idea. True, you may have to revamp the idea a little to meet your local and individual situation, but that's the very least you can be expected to do. We only pass along the ideas, we can't successfully execute them for you. If we could we would bill you for part of your salary. Listen, boys, when a guy like Frank Whitbeck will up and tell an organization such as the West Coast circuit to get aboard the Club and the Club pages, there must be plenty to the idea. He wasn't born yesterday or the day before. He reached his present post through the hard school of experience and when he can say what he did say about the Man- agers' Round Table Club, it should behoove every showman in the racket to get wise to him- self. The index is but one of the hun- dred valuable showman aids offered by this organization. Are YOU taking full advantage of them ? If you're not, it's your loss. "Chick." 102 Motion Picture News September 6 , 1930 CLUB INDEX FOR AUGUST i Here's the reference chart for the month of August! Eve when you want it. Plenty of novel ways to sell your shows, and better showmanship. Why not cash in on it by keeping it rything listed in alphabetical order — all ready for you to use Complete in every detail, the Club index is your key to bigger alongside of your desk and using it? ) Aeroplane Tie-l;i> tssue August Automobile Tie-Up Benefits Birthday Register . Booster Club Cat Tie-Up Contests Cooling Plant Plug. Family Month Feature Campaigns Free Parking Free Refreshments Fronts Good-will Heralds . Boo House Organs House Closing Stunts. Institutional Plugs . . , Kiddie Business Living Billboard Lobbies 9th, 16th, 30th, 30th, 2nd. 9th, 9th, 9th, 30th, 2nd, 30th, 30th, 30th, 2nd, 9th, 2nd, 2nd, 2nd, 2nd, 2nd, 9th, 9th, 9th, 9th, 9th, 9th, 16th, 16th, 16th, 16th, 16th, 23rd, 23rd, 23rd, 23rd, 16th, 30th, 2nd, 9th, 16th. 30th. 16th, 2nd, 9th, 30th, 9th, 23rd, 9th, 23rd, 30th. 2nd, 2nd, 2nd, 2nd, 9th, 16th, 23rd, 23rd, 23rd, 30th, 2nd, loth, 16th, 23rd, 23rd. 23rd, 1930, page 64 66 62 76 95 67 56 60 68 106 68 76 74 105 59 98 100 101 103 105 55 56 58 60 62 66 56 58 64 65 67 62 65 72 75 63 66 94 63 66 64 57 1(17 65 76 65 75 63 71 70 95 96 97 105 65 68 63 69 70 75 107 66 68 69 71 72 Lobbies (Continued ) Issue Local Movies Marquees Merchant Tie-Ups Miniature Golf Courses... Newspaper Ads Newspaper Tie-Ups Personal Endorsement Ga§ Police Tie-Up Posters Rodeo Stage Wedding Stationery Gag Street Ballyhoos Take-a-Chance Week Telephone Gag Theatre Anniversary Theatre Exhibit Theatre Opening . . Trailers Turtle Gag Window Displaj s . August 23rd, 23rd, 30th, 30th, 30th, 30ch, 9th, 23rd, 2nd, 2nd, 2nd, 9th, 9th, 30th, 30th, 2nd, 2nd, 9th, 16th, 30th, 2nd, 2nd, 16th, 23rd, 23rd, 30th, 2nd, 23rd, 30th, 16th, 30th, 9th, 9th, 16th, 23rd, 30th, 2nd, 9th, 9th, 9th, 9th, 9th, 9th, 9th, 16th, 16th, 23rd, 23rd, 23rd, 23rd, 30th. 30th, 30th, " • 30th, 30th, 16th, 23rd, 30th, 30th. 9th, 9th, 23rd. 23rd, 2nd, 10th, 23rd, 30th, 1930, page 73 73 64 71 73 73 61 69 102 103 107 61 62 74 75 96 106 62 59 71 96 104 67 64 75 70 102 74 73 65 66 61 55 60 66 75 98 58 60 62 64 65 66 67 64 68 63 64 70 72 70 71 72 74 75 67 73 71 65 59 54 66 75 102 69 71 62 ANOTHER BIQ MONTH OF TRIED AND PROVEN SHOWMANSHIP RIQHT AT YOUR FINQERTIPS September 6 , 19 3 0 Motion Picture News 103 MANACEKJ POUND "TABLE CLUCK Here's Bob Clark Who Does Displays For Coast Houses Step up and meet Bob Clark ! Clark" is the head of the art department for the R.K.O. Theatres in Los Angeles. He handles all newspaper adver- tising, lobbies, window dis- plays material and other mis- cellaneous art work of every description. He has been with the circuit for six years, located in Los Angeles. He has handled the art work, at some time or other, for the various theatres in the coast city. He has been termed by George Landy, well known p.a. for R.K.O. — whose official title is "General Pacific Coast Press Representative" — a one hundred percent guy. You have seen some of Clark's work on our pages, notably his special front for "Ingagi." There are many others too, that have meant a lot but just at present we cannot recall them. We are very glad to introduce this artist on our pages, one of the reasons being that an artist, providing he is a good one, is a most essential factor in the merchandis- ing campaign laid out by a manager or press agent. To sum up what constitutes a good house artist, here's the way one of our members, who certainly knows what he talks about, puts it: "The right kind of a theatre artist must be will- ing to work like a dog, understand co-operation, and, at the same time, have initiative enough to suggest things to the press agent; as well as to take care of as many minor details as possible. At the same time, the artist must also have the faculty of keeping the men under him happy — producing and developing them. If, in addition to all these things, he is a regular guy, the theatre hiring him, together with the press agent working with him, are both luckv." So that's what they think of Bob Clark, out on the West Coast. Well, Bob, we certainly must compliment you. And listen, just so that you can hang onto your record, we'd like you to know that we hope to hear lots more about you. And we want to see lots of your work too. Furni & Kueppers Turned Out Great Campaign On Film Manager Ed. Furni and Publicity Director Eddie Kueppers received an aval- anche of publicity for "With Byrd at the South Pole" play- ing at the Publix-Paramount Theatre, St. Paul, Minn., when a member of the Byrd expedition helped to exploit it. The member of the Byrd expedition who helped to exploit the picture in St. Paul was Walter Leuthner, a cook on the City of New York. This man was with the expedition four- teen months and consequently was regarded as one of the 82 when the National Geographical medals were given out. Mr. Leuthner is a resident of Alexandria, Minn., which added con- siderable value to the picture in St. Paul. From the standpoint of publicity, the Byrd expedition member was a great bet. On his way through from his home town to New York for the Byrd reception, he made front page copy in both St. Paul papers. On his return, ten days later, he again made the front naees. Mr. Leuthner arrived in St. Paul the day before opening of picture where he made visits and lectured to Luncheon Clubs each noon — such as the Rotary, Exchange, Kiwanis, Civitan, Junior Association of Commerce, St. Paul Association and the Lions Club. On each and every one of these visits to the vari-' ous clubs, he would relate his experiences and at the conclu- sion of his talk, would permit club members to ask questions. The theatre not only obtained much publicity for the picture from this but also a great deal of good-will. As a result of Mr. Leuthner's appearance at the various club meetings, prac- tically every day the theatre received publicity in both papers. "All For One And One FoTaU" "LOBBY LAFFS BY DICK KIRSCHBAUM n WA55A , Bl« - IM :A? , ^ ; ££arn- HUH? no System! **The District Manager Comes Home!!!*' During the run of the picture, he appeared in the lobby each afternoon and evening answering any questions that the patrons cared to ask him about the expedition. A constant crowd sur- rounded him with but few people leaving the theatre without speaking to him. He had with him several pictures of mem- bers of the expedition which made a most attractive display as a background — while he also displayed souvenirs of the trip. Immediately following the National Broadcast of the Byrd reception in New York City, an announcement was made from the local station relative to the coming of the picture to the Paramount. This was obtained at absolutely no cost to the theatre. Following the Veedol National Broadcast on Sunday evening, announcements were made one week in advance and currently with the run as well as on Monday evening preceding the run — on the local Veedol broadcast. On the night before the picture's opening, the theatre ar- ranged a special broadcast over KSTP utilizing the lobby en- tertainers, the new organist and Mr. Leuthner. The song "Back Home" was featured and also a short talk by Mr. Leuth- ner. This program lasted for approximately thirty minutes and gave the theatre a great publicity break. Banners were also displayed at the 15 Veedol stations scattered throughout the city. The banners carried copy relative to the picture, theatre and playdates. All of this tended to increase word-of-mouth comment and did a lot to boost up business. We would like to hear more of this showman's work and we hope he will favor us with some accounts of his recent show-selling. And when you send in your next contribution, Ed., drop us your photo and a little dope on yourself so that we can give you an introduction to the rest of the Club and let them meet the men who are keep- ing the Paramount in the running as one of the leaders of the Publix houses in the Mid-West territory. 104 Motion Picture N eiv s S e pt e m her 6 , IV 6 0 MANACC-RI* ROUND TABLE CLUB How Much to Join? The Club has been accepted as such a val- uable aid to showmen that many of them take it for granted that a joining or mem- bership fee is required. m m m May we take this means of correcting any such a mistaken idea? m m m It costs you NOTHING to join the Managers' Round Table Club, and there are no dues, charges or fees of any kind in connection with your membership. m m m WE HAVE NOTHING TO SELL BUT SERVICE AND YOU GET PLENTY OF THAT FREE. M. R. T. C. "South Pole Day" Was Feature Of Smart's Selling Again proving how solid he is with his town, Roy L. Smart, manager of the Broad- hurst Theatre in High Point, N. C, went right out and tied up the local aviation field for one of the most effective stunts that had ever been pulled there. The stunt was worked in conjunction with his campaign for "With Byrd at the South Pole." It was arranged to hold a "Byrd South Pole Day" at the local aviation field on Sunday prior to the Thursday opening of picture. The aviation field people secured the services of a parachute jumper for this occasion and advertised the event by dropping 5,000 heralds over the city. The aviation people also announced the event by megaphone to the crowds on the field— giving particular stress to the playdates of the picture. The aviation field is located about three miles out of the city on a main highway. At the entrance they have a billboard (14 ft. by 6 ft.) which was completely covered with a cloth banner painted in oil — advertising the picture and the "Byrd Day." The "Byrd Day" at the aviation field attracted the largest crowd the airport lias had with approximately 5,000 people on hand. During the afternoon, announcements were megaphoned to the crowd advertising the show. These announcements were made at different intervals as well as dropping 2,000 heralds on the crowd. Forty of the 2,000 heralds dropped were good for admission to see the Byrd pictures. Of these 40, more than half were found and turned in at the box office. Another batch of the heralds were signed by the pilot of the plane— the finders of these being entitled to a free ride in the plane. The newspaper ran four stories covering this stunt. Smart also contacted the Boy Scout Commissioner, who in turn co-operated by reading announcements to the Scouts about the picture as well as having the Scouts parade — carry- ing banners advertising the picture, etc. These very effective publicity mediums could mean only one th ng — additional businejs — and oh, yes, there's the good-will — p enty of it, all added to the vast store which Smart already has. As he is one of our most active members, we are sure that Eoy is going to pass along some more of the;e live-wire ac- counts and we hope that when he sends us in his next contri- bution he will abo include his photo ; for, when we looked in our files, we found that we had none of him. How about it, Eoy? Will you send one in so that we can give you an "intro" to your fe'low members, along with some sidelights on your show career? Pete Egan is busy. And Window Displays when we make that significant r% . t> t> t statement it means that the Continue 1 O Be In live-wire manager of the Capi Pete Egan's Line J?1 T,hea;^ « Regina sas ** Canada (the Queen City of Western Canada — no ad, Pete's declaration), is either grabbing off newspaper space or out ty- ing up every window in town to plug his attractions. In the cut we are showing a couple of samples of his window endeavors while he was selling "Splinters," a production made in Great Britain. The display was mounted on a portable frame, and its simplicity in layout did much to attract atten- tion. The title was cut out of beaverboard and sprinkled with flitter. Stills from the picture were grouped around it and these were laid out in a very effective manner. Pete also had good display on "The King of Jazz," but unfortunately the photo developed a crack in transportation and we were unable to use it. He had a wow of a head cut-out of Paul Whiteman, wear- ing a miniature crown. The head was set against a background of flittered letters with a musical note standing out in bold relief. From the photo we can tell that it must have been a beaut as the colors seem to blend very well. On either side of the display piece special stills, elaborately colored and en- larged were shown. As you all know how capable Pete is when it comes to creating window displays we feel sure that if you will follow this showman's activities on the Club pages you will find a number of suggestions which you may be able to put to your own use. Thanks, Pete, for passing these along to us. And remember we want to see plenty more of them from your district, too. The Real Club Spirit! "All For One And One For All" September 6 , 1930 M o t i o n Picture News 105 MANAGER*' ROUND TABLE CLLDi Bolivar Hyde Made Lots Of Noise With "All Quiet" Front ■ THE MOTION PICTURE - HERE AT LASTJ What Bolivar Hyde, Jr., city manager for Publix in Mont- gomery, Ala., terms his "sales campai'n" for "All Quiet On The Western Front," cer- tainly was sold. In order that you may see how this showman covers every angle, we are taking this oppor- tunity to present his complete campaign, the plan of which is followed with each new change, allowing of course, for special novelties which Bolivar injects into it. The film was billed as the "greatest event in silent or talk.ng pictures." A special built lobby front was used, with appropriate copy on all the posters. An attrac- tive display with illumi- nated cut-out letters was arranged in the foyer for one week prior to snowing, and then, as the photo shows, moved out front where it d.d much to dress up the attractive display. Special blue and green lighting effects were used in the lobby. The woman angle was also played up efiectively. On his exploitation bally- hoos, Bolivar had a banner made in the style such as the cover of the book repre- sents. The monster banner headed a parade which marched through the main streets of the town. In the interior of the theatre, two large panels were placed in the organ grill. The panels were covered with tinsel, spread on the raised letters. A dim blue light was shown on the panels during every show, making it easily readable. During intermission the blue light- ing effect was brought up to full illumination. In addition to these angles, all of the local book stores de- voted space in their windows to plugg'ng the book and the playdates of the picture- A number of popular restaurants carried a special card on their menus. Novelty cut-outs were placed in a number of the larger downtown stores. Many other angles were a'so covered by Bolivar, but since they are too numerous to mention, and you have probabiy used them yourself, and are using them now, we will have to pass over them. We would like to point out, that in all of these ideas, you will note, that you can use them, not only on this picture but on almost anv film. Thanks, Bolivar, for shooting this along to us and we hope to hear from you again real soon. Knowing his local public as well as he does enabled C. R. Willis, manager of the Strand Theatre in Merid:an, Miss., to caih in on the old "Pay Night Gag" to bigger and better box office receipts in conjunction with his showing of "The Lost Zeppelin." "Pay Night," as you know, is sort of an affair whereby the theatre pays certain dividends to its many patrons. Every one attending the show received a pay envelope with a piece of money ranging in value from 1 cent to $5.00. Naturally every- one was eager to get the $5 and that's one reason why the theatre was jammed on this particular night. 100 balloons were released from the top of a new 16-story building; the balloons being numbered as well as carrying title of picture on them and notices on "Pay Night." Amon? the 100 balloons released, there were ten that had lucky numbers. The winning numbers were posted in the lobby. Seven small zeppelins were mounted across the lobby front; a miniature zeppelin display was in the lobby and a large zep- pelin (4 ft. by 12 ft) was hung on the marquee. We are glad to see that "C. R." is as active as ever and we hope he will continue to be a very active contributor. Willis Used Old Stunt To Good Box Office Building "The Showman's Calendar " AN EXCLUSIVE CLUB FEATURE Check up on these dates each week and see how you can turn them into "money dates" for your theatre. SEPTEMBER Sept. 9th Admission Day (Colorado, Cal- ifornia). Sept. 10th Perry's Victory on Lake Erie — 1813. Sept. 12th Defender's Day (Maryland) Sept. 12th Pershing begins successful drive on St. Mihiel salient— 1918. Sept. 13th U. S. Troops take St. Mihiel— 1918. Sept. 20th Regatta Day (Hawaii). Sept. 22nd Nathan Hale Executed. Sept. 23rd Jewish New Year. First Day of Autumn. Sept. 26th to Girl Scout Week. Oct. 2nd Sept. 30th Unconditional Surrender of Bul- garia. Each new month offers new days of untold opportunities. OCTOBER Oct. 1st Missouri Day (Missouri). Oct. 1st Day of Atonement (Jewish Holi- day). Oct. 5th Wright Bros, take first long dis- tance flight in aeroplane. Can you tie any of the above events into your theatre's activities? And don't overlook the many local events that are constantly turning up right in your own town, county or state. Keep an eye on "The Showman's Calendar" for an advance tip on future holidays and events. l\ 106 Motion Picture News September 6 , 1930 MANACf I?!' HOUND TABLE CLUB TICKLING THE IVORIES! Endurance contests are in full swing everywhere. When will it all end? Here's another. Jack Gross, manager of the Palace Theatre in South Bend, Indiana, is featuring a piano playing endurance contest in his lobby to attract business during the summer months. Through a tie-up with a local piano company he procured a baby grand, which was placed in the spacious lobby in full view of passersby on the sidewalk. The pianist started his grind on August 13th. At last reports he is still enticing music — though somewhat inharmonious strains — out of the piano. It was not until he had reached the 200 hour mark that the fickle public evinced signs of interest. Today his success is assured: the public is anxiously waiting for him to "crack" but he hangs doggedly on, pounding the ivories with untiring zeal. The only thing that puzzles us is: What is the record? And when it's been broken, who cares? But Jack Gross certainly deserves a compliment for cashing in on the endurance craze. Thompson Steps To The Front Again With Novel Trailer Give T. W. Thompson, man- ager of the Avalon Theatre, in Grand Junction, Colo., a hand for his latest trailer pres- entation. A short time ago we told you how he sells all of his trailers and gave you an idea of his methods of operation. Here's another one ; and we think you'll agree that it is right there with the goods. This one was used in conjunction with the trailer on "Man- slaughter." The horns were moved back away from screen during the screening of the news — leaving the entire stage open witli street drop against back wall. When news finished, traveler opened and stage was visible through screen lighted by floods at bottom. As the traveler opens, a cop is seen directing traffic, blowing his whistle at intervals. In the meantime, the roar of a pow- erful motor is heard constantly growing louder. The cop blows his whistle and turns to change the flow of traffic. At this instant, above the roar of the motor, a horn shieks and a sports roadster appears within the range of the screen, seem- ingly traveling at a high rate of speed. The cop turns, but too late; the car strikes him, knocking him down. The brakes are jammed on and the car stops. At the same time a scream is heard and some one yells, "It's Manslaughter." Instantly the lights go out and the trailer fades in with a pair of handcuffs being fastened to Ciaudette Colbert's wrists. One of the floor staff plays the cop, the manager of the theatre plays the part of Colbert as the driver of the car. The stage is quite large and with the horns back a start of about 20 feet is allowed. By the time the car comes in to view it is doing about 15 miles per hour. The car goes directly behind the cop. but through the screen it appears to hit him with a front fender. A plank is placed on the floor where the cop stands and as the wheel goes over it, the car bounces as if from the impact. The car stops almost instantly, the cop does a great fall and the scream caps the climax. The whole stunt takes exactly 22 seconds and the boys in the booth have spliced in blank leader to make up the time so that they merely cut their light and sound during the in- terval. That's some gag, isn't it? You couldn't ask for a more ef- fective way of presenting a trailer. And the best part of it is, that you, too, can do it — if not the same way, then a]ong simi- lar lines. Figure this one out for yourself, and to fit your spe- cial case; and we have an idea that it will help you show sell- ing a lot. Thanks, "T. W.," for passing this along to us; and while we are at it, how about your photo? Why not send it to us with your next contribution so that your fellow members and man- agers can get a look at you. Oke? Here's Some Of Glass' Work Before He Left McCook r We are sure that if Fred Glass continues the same brand of live-wire showman- ship at Alliance, Neb., as he displayed during his six years in McCook, Neb., he will more than build up theatre patronage. Glass has been transferred to Alliance to take charge of the Fox houses that are undergoing a refurbish- ing and rebuilding program. Upon completion of the project he will assume active managership, and we can look forward to seeing some "ace" work from around his section. In conjunction with this article we are showing a few samples of the street ballyhoos and poster work he turned out recently at McCook. The poster on "The Cuckoos" was drawn by his staff artist Kenneth Peter and its novelty of design made it the object of considerable attention and comment from the crowds of persons who flocked about it. The poster was simply made up and this, too, may have accounted for its effectiveness. The other photos show a racing car that was picked out of an ash heap and used to ballyhoo "Burning Up." The relic was towed about the main streets of the town; and when a busy section was reached the motor would be turn- ed over. What noise ! It had a roar like a couple of angry bulls and, in view of this fact, it became necessary to dispense with the stunt for the duration of the picture. As a result, the "racing car" was taken to the front of the theatre and there placed on display until the conclusion of the booking. The float on "Byrd at the South Pole" was an especially clever one. Glass promoted a Chevrolet truck from a local dealer and his house staff designed and erected the special "icy" display on the chassis. Snow covered mountains, a globe of the world, and the tri-motored plane model gave an effect that would sell in any part of the country. Bucking stiff opposition in the Sells Floto Circus, an aggre- gation making yearly visits to McCook, and a special favorite with the residents — it had to be good to get them into the theatre. Glass had the truck cruise about the circus grounds as often as possible; and this, in no small measure enabled him to turn in a rousing good week. As we are sure that Fred is going to continue being an active member of the Club, we look forward to hearing more of his work very soon. Good luck, Fred, and keep us posted. C. C. WHITACRE Says: "/ can sau just one thina: I receive more benefit from the MANAGERS' ROUND TABLE CLUB than anything I have ever been connected with and I would not be without it under any circum- stances." Manager, Romina Theatre, Forest City, N. C. September 6 , 19 30 Motion Picture News 107 MANACE-RJ' ROUND TABLE CLUCl Entire Town Was Aid To J. A. Jones In Show Selling To turn out a campaign that would combat the heat and be in keeping with the nature of his picture was the aim of J. A. Jones, manager of the Saenger Theatre, in Pensacola, Fla., when he executed his re- cent campaign for "With Byrd at the South Pole." The Boy Scouts co-operated by staging a parade on opening day of picture; their Fife and Drum Corps leading the parade and several of them carrying banners advertising the picture, theatre and playdates. As the Boy Scout parade reached the theatre, they were met by the Mayor of the city, who presented them with a picture of Admiral Byrd. The lobby presented a special display of a Wright Whirlwind Motor such as was used by Byrd on his trip to the South Pole. The Naval Air Station supplied the motor as well as furnishing an elaborate display of flags and code pennants. The Naval Station also furnished sailors' uniforms, which were used by the ushers throughout run of picture. A contest in keeping with the atmosphere of the picture was also used to stimulate interest in the picture. This contest was in the form of a guessing contest — a large card was frozen in a cake of ice and placed in a prominent Main Street store with prizes of theatre tickets being given to the persons nearest estimating the correct time it would take the ice to melt. The card in the ice carried copy relative to the picture and was so placed that it was easily read by people peering in tne window. These few angles tended to create plenty of comment on the film, with the result that the residents decided to forget the heat and go into the theatre and see the. picture. We notice, in going through our files, that we have no picture of Mr. Jones, and since we feel that he'd like to be introduced via his photo, we hope that he will send one along with his next contribution. What do you say, "J. A."? You know we'd like to have it. Lawrence Treated Lima To More Of His Noted Stunts If it's a comic gag that you are looking for, apply to Sid Lawrence, manager of Schine's Ohio Theatre in Lima, Ohio, and he'll be more than glad to oblige you. Or if you want any kind of a show- man gag, call on Sid. In the many years he has been in the show game he has managed to amass a collection that would do credit to any collector. He is one of those showmen who can take an old gag and use it on a million pictures, just be- cause he knows how to dress it up in new trimmings. When he played "Swing High," he decided that as an ad- vance plug he would give Lima a treat in the form of a comic herald and to that end he made up a card, a copy of which we are reprinting below. The card measured 5y2 by 2% inches and was printed in black on yellow stock. The back of it read: "This license is issued so you can attend the showing of Lima's Second Circus, 'Swing High.' " (Theatre and playdate.) JAY WALKER'S LICENSE Issued by the Dull Wit Pedestrian's Association This Certifies that the bearer has been licensed as a JAY WALKER on all roads, highways, bypaihs, and other paths of traffic, and is authorized to lurch, reel, stumble, stagger, hippity-hop, dodge, jump, stroll and aimlessly wander amid the automobiles and street cars anywhere you please and at any time you may consider proper. No. 1313 NOT TRANSFERABLE COL. IDONT CARE QISTRAR OF MOTOR VEHIC ANNOYANCES (DO NOT TURN OVER) cn m , > lo u The cards were distributed about the town by a man dressed in clown costume and they aroused a great deal of curiosity in the picture. And know Sid as we do, we feel that it is not necessary to wait until the final returns roll in to announce that he did capacity business during the run for his showman- ship has more than once proven itself to be equal to putting any sort of an attraction ovei and we can recall many houses that Sid took out of the red and put them back where they belonged. "ANIMAL CRACKER HUNTS'! Remember our treasure hunt box not so long ago? Here's a stunt on the same lines — an animal cracker hunt. The idea was pulled by the team of Weiss-Perlberg of the Florida Theatre in Jackson- ville, Fla., when they played "Animal Crackers." 2,000 of the crackers were hidden amongst the trees and shrubbery in the local park. Notices in the ads and publicity in the papers informed chil- dren up to IS years of age that they were eligible to enter. Local dealers co-operated and agreed to donate gifts to the children securing the crackers, on which was imprinted their firm trade-mark. A gift was also given to the child "capturing" the greatest number of "animals." The hunt was very successful and we are pass- ing it along to you in the event that you would like to pull it at any time. It is not necessary for you to play the picture in order to use it. You know what we've always said "If a stunt is good enough for one picture it's good enough for another." If you wish, you can use this as a plug for your kiddie club. There's many different angles to it. Dope them out — if you think you can use this. They Visited Che- halis And Connors Kept Them In Town One thing you may rest as- sured of is that Bill Connor, manager of the St. Helens Theatre in Chehalis, Wash., is going to be right on hand with some novel showmanship whenever the occasion de- mands that it be called into play. Chehalis was chosen recently as one of the seven Northwest cities where the "North-west Air Circus" was booked to stop. The circus is a yearly visitant at the Washington town; and is the signal for the whole country side to rush to the city. Ac- cordingly, over 15,000 people were on hand when the fifty planes comprising the show flew into town. After the air circus had finished at 2:30 in the afternoon it was up to the local Chamber of Commerce to keep the crowds in town as long as possible. Connors came through w.th a solu- tion. He arranged to stage a ladies' walking race, with the chamber offering to donate awards. The race was three miles in length and it ended in front of the St. Helens theatre. It was a big success, both from a monetary, as well as a good-will, standpoint. Five state highway patrolmen and three local police were necessary to hold back the crowds who pushed and shoved at the finish line. Though Connor was not in the habit of running matinees on this special day, he found that one would certainly be neces- sary. So the house was opened at the finish of the air circus and continued on a grind until late in the evening. The walk- ing race saved the day. All of the merchants reported good business, and more good-will was added to the theatre's store. We are glad to note that Bill is displaying that same brand of work which he has shown in the past and we hope he will cont'nue to keep us ;n touch with it. What do you say, Bill? Always Wear Your Club Pin! 108 Motion Picture News September 6 , 1930 MANAGER!-' ROUND TABLE CLUB »» "IN OPPOSITION MORE DARING Somewhere along the route of our recent trip we recall an inscription over an arched doorway which read: "In Opposition More Daring." No doubt any one of your boys could take that line and twist it about to mean a whole lot of things, but for our purpose we prefer to convey this definition: In spots where the average show- man has real opposition he is far more daring than without it. And why not? The old expression that competi- tion is the spice of life, is just as true now as ever before. We've been in both spots. And can well recall how simple it is to fall into a rut and sit back while the house makes the dough. But, better still, we like to recall the days when we not only had real opposition, but the kind that had us on the run from the word go. They had the majority of the best pictures, their vaudeville was far superior, their theatre newer and better; in fact they had most everything their own sweet way. About all they left for yours truly was a gorgeous headache. But in all our years of theatre management we can recall no space of time and battle to equal the front we put on to try and keep our heads above water and the house from closing. As we look back on it now, we get the greatest thrill recalling the months of fighting the opposi- tion and not the months when we sat back, serenely secure in the knowledge that the house would consistently show its usual profit. And the memory of those fighting months car- ried us through other battles still to come when we invaded newer territory and found other con- ditions and situations to meet. Had we only the background and experience of those "easy-happy- go-lucky" days behind us, we would, in all proba- bilities have met with failure upon failure. But those "get-out-and-get-'em" days served us to such good advantage that we found ourselves always eager to battle for business regardless of where the show game took us. So, without any thought of preaching a sermon, we would say to you happy-go-lucky boys, with theatres in spots where opposition is still unknown or maybe temporarily out of the picture, DON'T wait for the opposition to come along to make you go out and battle. Start right in now. Just pre- tend that there is another house right across the street. You are both neck and neck on shows, etc. But YOU want the business. Advertise, exploit, ballyhoo, anything, every- thing; make your theatre so much of a community proposition that the egg who would come along and build a house across the street will soon realize that he's pouring a lot of good hard cash into the sewer, because you and your house are so firmly entrenched that it would take a charge of dyna- mite to budge you an inch. "In Opposition More Daring." Great, but why make opposition bring your ability and showman- ship to the surface. You should be practising it now. Maybe later your bosses will decide that in opposition they need someone else more capable of battling. "Chick" Crane Looks Like Strong Competition For L. Charninsky Louis Charninsky has a competitor ! We thought that the popular Kansas City showman had a monopoly on all of the trick costume bally- hoos but news has seeped out that Ed. Crane, manager of the Florida Theatre in Daytona Beach, Fla., is after Louie's crown. A costume parade was held recently in Daytona. Crane de- cided that his picture "Let's Go Native" could stand some publicizing. He entered the contest, in which the five most beautiful men were to win some sort of a prize. Crane didn't care particularly about copping one of the awards; but he did want to let the natives get an eyeful of showmanship. He scouted about until he found a hula costume which he donned. The knees and legs were bulged at different points. A pair of tortoise shell glasses and a high hat completed the effect. A more grotesque costume had never yet been seen. Across his chest, he strung a silk ribbon, imprinted with "Let's Go Native." His triumphant entry was greeted with roars of laughter. He was by far the funniest entry in the parade. But he didn't rate first place. The judges, for some reason or other, decided that his costume was fine; but they weren't so sure about his profile. So the award went somewhere else. However, Crane accomplished his purpose. The picture received plenty of publicity, and we'd like you to know that it went across to big receipts. And now that competition against Charninsky's crown has appeared upon the horizon, we look forward to seeing some re- newed activity on Lou'e's part, who, though we know he has been very busy with his house, will doubtless^ come to the fore to guard his title of "The Sid Grauman of Kan~a-> C;ty." Thanks Ed., for letting us see that you are in the race. And let's see what else you are going to do. Since he has been located in Ford Chased Ford J?obile> Alabama Mitchell /"i T> 11 J T> Conery, manager of the Lyric In Oag rUllea JbJy Theatre, has been turn'ng out TVTJ + r»V»f»11 Cr*rK±r\T some novel ballyhoos that lviitcneu conery 3eem to us to rate the expres. sion of "be'ng able to click in any part of the country" due to the "comedy touch." His latest one, as the photo clearly shows, was used in con- junction with "The Runaway Bride," in which he had a man and woman, in separate cars, chasing each other through the town. Two Ford runabouts were promoted from the local dea'er. One of the~e was bannered on both sides, "Runaway Bride." And the other one was bannered "Lyric — Friday, Saturday." A man dressed as a bride occupied the first car; the one be- ing bannered, "Runaway Bride." And the car chasing the other one was occupied by a man attired in full dress. At different intervals, the man doing the chasing would practically stand up and apparently lean forward to convey the impression that he was trying to catch his "bride." The stunt evoked plenty of comment and was a very ef- fective means for publicizing the pictures s the word-of- mouth comment that spread an hour after u itunt first made its appearance spread like wildfire and by le next time the ba'.lyhoo came out on the streets people were actually watching for it. Thanks, Mitchell, for passing this one along to us. And while we think of it, we haven't a photo of you in our files. How about sending one in to us so that we can present you with your next contribution? September 6 , 1930 Motion Picture News 109 MANAGE!?!' KCUND TABLE CLUB Fred Cruise Gave Chinese Parasols To Lady Patrons With service, kindliness, and courtesy as parts of the watch- word of the Fox Wesco The- atres, it was up to Fred Cruise, manager of the Criterion The- atre, to do something when crowds began to storm the doors, in sultry weather, to witness "Our Blushing Brides." The house opens ordinarily at 10 o'clock, but due to the press of people it was found necessary to open at a quarter to the hour. The place was jammed in less than 20 minutes, as the house seats only 1,500 — and so all through the day crowds of women, four abreast, stood waiting patiently for admittance to the theatre. Sweltering in the heat, their heads unprotected from the glaring rays of the sun, it soon began to become irksome for the women and murmurings and grumblings of protestation were heard. Then Cruise hit upon an idea — he supplied the ladies with Chinese parasols. It was a knockout and the photo will show you what an effect this move created. Plenty of good-will was garnered by Cruise on this one ; and the women who were presented with the parasols were talking about it for some time after. When a showman turns out work like this, we want to hear more of it. So, listen, Fred! How about keeping us posted? And when you send in your next contribution, include your photo along with it. With "The Dawn Patrol' Atlanta Gasped At as. his film offering, and an tit 11 • >/^i • . aircraft corporation right WadkinS Campaign alongside of him, it was only On "Dawn Patrol" natural that v- L- wadkins, manager of the Paramount Theatre in Atlanta, Ga., would tie it up and grab off a flock of publicity for his house. The aircraft corporation furnished their latest invention to instruct people in flying— the Wind Tunnel. This wind tunnel was mounted on a truck in which the aeroplane company fur- nished both driver and truck. The wind tunnel was taken to six selected spots .in suburban territory selected by the theatre management. ' •& They also arranged for the use of power to operate the wind tunnel. These seelcted six spots were covered by a schedule mapped out by the theatre and ran over a period of three days in advance of picture. The aeroplane company also furnished 5,000 pamphlets for distribution by the operator of the Wind Tunnel, and the theatre furnished gum stickers to go on front cover of pamphlet, with illustration and copy on "Dawn Patrol." The operator of the Wind Tunnel was a girl dressed in an aviator's outfit. This Wind Tunnel was used in front of the theatre during the peek hours for both matinee and night during the week's run of picture; again working the suburban territory in between times. This novelty proved a distinct at- traction to kids in both the city and suburban towns. Parachutes, propellers and a big Liberty motor were also on display in the :ir* „ throughout run of picture. Saturday night . Opening day of picture), Manager Wadkins arranged all the d: ails that took place at 8 o'clock and what actually appeared to be a "night" airplane battle. Curtiss-Wright furnished, without cost, two planes equipped for night flying for this stunt as well as furnishing two licensed pilots to fly the planes. The warden of the Atlanta Federal Penitentiary loaned two HERE'S YOUR HELP, YOUNG MAN! An eleven year old boy asks us for help. "Please write a series of editorials telling motion picture houses that they are not giving us a square deal when they leave the comedy off the program." We can't promise a "series" but we are willing to do some- thing, for somehow what this boy says appeals to us. Maybe we miss the comedy too. In the days of the silent picture, the comedy — slap-stick though it might be — was the high spot of the program for the children. They looked at the feature presentation, to be sure, but though it might be the mightiest spectacle ever conceived or the most tremendous drama written, it did not compare in effect with the reel in which the hero found him- self soused in a barrel or was knocked "cuckoo" by the jar of flowers that fell from the second story window. The roars of laughter proved that, and some pretty tired men and women found relief in the comedy also. But with the rise of the talkies, the comedy went the way of changing enter- tainment. A few are still given, talkie style. But for the most part the youngster who pays his dime or his twenty cents finds a song or dance skit in place of that comedy he came to see. And he thinks it" isn't a "square deal." We don't know whether we have any influence with Hollywood and the movie magnates or not. But if we have we would say, "Give the youngster their comedy, talkie or otherwise. It will benefit both you and the children. For a young America that knows how to laugh is better off than one that doesn't." When the above editorial appeared in the Mil- waukee Journal, Fred S. Meyer, managing director of the Alhambra Theatre in the Wisconsin city, taking advantage of an unusually fine comedy he was playing, immediately made up a three sheet panel and displayed it on an easel in front of the box-office. The panel lay-out showed an arrow pointing to the editorial reproduction. Under- neath, Meyer used copy: Here's Your Help, Young Man! Come in and see — (Star and Title). Meyer's move was well timed. Business jumped a few more dollars, he secured good-will and plenty of publicity. We wonder — ARE YOU THINKING OF THE KIDS TOO? brand new search lights for the air battle and these were mount- ed on trucks. All three newspapers gave publicity in advance assuring a huge crowd to witness the battle. And each news- paper also furnished a reporter to fly in the planes for the purpose of writing a feature story on the thrills they got out of the "air battle" and how Atlanta looked at night. At 8 o'clock Saturday night, the two planes appeared 1,000 feet in the air directly above the Publix-Paramount theatre. Two huge searchlights, mounted on trucks and parked at the curb in front of the theatre threw beams of light in the air — spotting the planes. A machine gun firing blank cartridges started firing from the roof of the theatre and at the same time a siren started full blast on top of the theatre. The entire battle lasted fourteen minutes. The stunt was very spectacular and was the first of its kind ever staged in Atlanta. Wadkins chose the time of 8 o'clock for the battle due to so many people being on the streets at this particular hour. And after the battle, three of the ushers were placed on the side- walk announcing the starting time of the last performance which helped to bring in many. Traffic was practically at a standstill as 10,000 people gathered together near the Para- mount theatre. And almost all of that ten thousand, and a good many more who had witnessed the stunt or read about it in the papers were present during the run of the picture. Thanks, "V. L.," for letting us in on your activities and for passing them along so that your fellow members can see what you are doing to bring them up to the box-office. And by the way, we notice, in looking over our files, that we haven't a picture of you. How about sending one along to us; and at the same time give us a little dope on your show career? 110 Motion Picture News September 6 , 1930 MANACf Itf' ROUND TABLE CLUB IT'S A BIG COUNTRY! . . . and there are lots of theatres in it and thousands of Club members and other showmen . . . but how could we ever expect to get around to see all of them on one trip ... is more than we can figure out . . . yet we already hear rumblings of dissatisfaction from some of the cities we have visited because we could not get to see everyone of the managers — so we decided to take out type- writer (that's flattering a 1— y Corona) and try to express our heartfelt regrets because we have had to pass up so many of the boys when we should have loved to stay a couple of days in each house . . . get well acquainted with each and every man . . . and when a trip like that would be over . . . somewhere about four jrears from now ... we could then sleep with a clear conscience that we had "done our duty" by all the boys and none would have had a single kick to register . . . ... be it therfore resolved that all theatres and showmen not visited on the present trip (so far as said trip has progressed) be, and are hereby notified, that we humbly apologize and promise faithfully that we will most assuredly see them on the next trip . . . whenever that will be . . . but in the meantime we do not want them to harbor any hard feelings or grudges ... as a matter of fact they ought to be thankful that we passed them by this time . . . just think of all the crabbing we might have done . . . and criticizing . . . and other things that self-respecting visitors should never do ... so I don't know but that the apologies ought to be reversed . . . ... So I'll end my little splurge with love and kisses from all to all . . . and if you're coming to New York this winter you MUST come over to Club headquarters and say hello . . . we've been promised all sorts of nice comfy Club rooms and who can tell ... we might have 'em by the time YOU get into the city of noise. . . . "Chick" Is Miss Nibler On The Go? Read This And You'll Know Considering the way she turns out stunt after stunt it begins to appear as though all that Theresa Nibler does is work. This lady manager of the Electric Theatre in Spring- field, Mo., has been displaying some fine stuff in the past and her recent work is right on a line with it, as witness what she did when she entered proxies of "The Two Black Crows" in a tree sitting contest to plug "Anybody's War." With the various endurance contests being staged through- out the country, she turned to one of the latest endurance fads, that of the tree sitting contest, which is especially popular among the young folk of Springfield, Mo. A tree was put at the edge of the sidewalk directly in front of the theatre. Cut-outs of two black crows were put in the tree with a large sign — the sign carrying copy about stars, title of picture, theatre and p'.aydates. The stunt was made more effective at night by having blinkers in the eyes of the crows. Tt attracted plenty of attention and made mighty fine pub- licity for the picture. F.ven the newspapers in their write ups about it claimed the theatre had the original tree sitters. And here's another that went over to big box-office receipts and one wh;ch you too might be able to use — a shooting con- test among the members of the local po'ice department — wlr'ch she used as part of her campaign on "Anybody's War." The contest was held in a lot adjacent to the theatre just prior to the Saturday midnight show — the opening of the picture. An unusually large crowd turned out to see the members of the Police Department in the first tournament they had ever held. Among the immense crowd present were probably in- cluded a few representatives of the underworld but after wit- nessing the excellent shots turned in by the cops, they un- doubtedly will pass this town up for their malicious assaults. The police themselves got a big kick out of the tournament and are anxious to have another one in the near future. The papers gave the stunt a good break, and this, coupled with the word-of-mouth advertising that had resulted, enabled Miss Nibler to turn in a better week than would have been had she not been on the job as usual and taken advantage of every opportunity. We are glad to note that she is continuing her "ace" work and we are sure that she will keep us informed of her doings so that jve can pass them to the rest of the Club. Miss Chelle Janis Gives Shorts Break And Always Clicks Determined that her plat- form "A comedy a day keeps that doctor away," was going to be adopted by the residents in the vicinity of the Century Theatre in Brooklyn, N. Y., Miss Chelle Janis, live-wire show-woman manager of the house set out on a campaign, that closely rivaled her recent "Dog Beauty Contest" idea. Her assistant, Milton Leiber, a new member of the Club in- cidentally, was despatched about the neighborhood to secure an old Ford of the earliest possible vintage. Milton met with many defeats while trying to procure the ancient Henry; but finally, desperation driving him to the point of prevarication, he adopted the guise of a Hollywood movie cameraman, and pleaded that he could, in the interest of art, pay but ten dollars for a car, instead of the twenty-five which the mercenary deal- ers demanded as sufficient compensation for harboring and sheltering the relic of "less than six." He finally obtained one. A decrepit old Overland, that had seen better days and better times. Being something of an ar- tist, he possesses talent at caricaturing; and the result may be seen in the cut we are reproducing. All over the car he painted the various comedy attractions. "Our Gang," "Mickey Mouse," "Dogville Comedies," every type of comic short was represented. As the car was able to wheeze along under its own motive power, it chugged along the streets of the neighborhood, at- tracting plenty of attention and being the subject of a great deal of comment, especially from the kids, who recognized, more readily than did the adults, their favorites of the "laugh- ing pictures." The ten dollars expended in the purchase of the automobile was more than paid back in the subsequent business that Miss Janis enjoyed and the renewed interest in the a-A-CT-aff ' mi Miss Janis is indeed to be commended for the way in which she plugs her shorts. As we have stated often, that there is nothing like plugging there one and two reelers when they de- serve it, we are more than pleased to receive this contribution. We hope that she and Leiber will keep us posted on the future work turned out at the Century because we are sure that it will prove interesting and helpful to the rest of the Club. And Miss Janis, when you give us your next contribution, how about a picture of yourself? We also want to welcome Mr. Le:ber and we are sure that he is gong to pick up some corking tips on show selling from this active show-woman. September 6 , 1930 Motion Picture News 111 MANAGER!-' ROUND: TABLE CLUE LOOKING OVER THE FIELD WITH "CHICK 9? "We Aim To Please" If we may be permitted to lift the butch- er's and grocer's pet line for impressing people. But our little (?) jaunt (only about 10,UU0 miles) naturally was productive of several valuable suggestions from the many members and showmen visited. And among the leading request was that for more news- paper advertising reproductions. And that's a good sign, because it proves that the boys in the field are anxious to improve their newspaper ads and are keen enough to grasp the fine points in the ads turned out by other showmen and repro- duced on our club pages. Hi Ho; seems as though the theatre industry owes us a vote of thanks, because among the many innovations introduced on our own Club pages was that of reproducing newspaper ads from large and small towns all over the country, yes, and also a few from foreign countries. If you want to pick up new and original ideas for improving newspaper advertising, just follow your Club pages religiously and see how your brother managers are doing the trick. We show, from time to time, ads from little, so-called one-horse towns, me- dium-sized cities, big cities and then we show you the brain-children of leading ad artists from all over the country. If you don't believe the boys in the tanks are not on their toes for this kind of stuff you should look over the requests that have come into my office for copies of the Whit- beck stuff. There's a guy who knows ad- vertising and ad writing. My gosh, if I could only develop the knack to a fraction of the way Frank does it, I would be tickled pink. Club Index Very Popular Another Club feature which has met with instantaneous success is the monthly Index which is now in its fourth month. We got the greatest thrill of the trip (next to see- ing all those membership certificates hang- ing in the members' offices) when we saw how carefully the boys were filing those in- dexes. And following their own suggestions, we will compile a complete and better classi- fied index at the end of each six month period. In this way you will be able to destroy the previous six single indexes and substitute the complete one in its place. You will also find it easier to locate the various classifications as they will all be grouped together on the six month index, whereas now, you must go through each of the monthly lists to locate the particular stunt of campaign you need. I mention these things as I go along be- cause it is well to know that suggestions are the most welcome things to come into Club headquarters. As a matter of fact, some of the most important things ac- complished on our pages have been the di- rect result of a suggestion from one of our many members and readers. Which ac- counts, in no small way, for the popularity of the Managers' Round Table Club throughout the entire world. A Marvelous Experience These notes are being written during a layoff of the trip when we soent a few days at Banff Springs in Alberta, Canada. It sort of gave us an opportunity of resting up from the grind of constant traveling, and if you doubt that statement, just try it your- self and see if its all peaches and cream. Running for trains, eating in punk dining cars and sleeping in punker berths, while engineers conspire to jolt the train at every possible moment, either to annoy you while eating or disturb you while sleeping. But the lay-off provided the chance to review some of the thoughts which have been crowding our mind for several weeks since we left Hollywood far behind, and lest some of the boys who so willingly made suggestions think we had forgotten all about them, we just want them to know that we not only appreciated their suggestions, but we have made careful notes of what they had to say, and in most cases those sug- gestions will either be carried out to the letter or else we will give them a fair trial. Oak? Oak! And just because we may have passed up, or lacked the time, to visit any of the boys who might be reading this, if YOU have some pet idea for making the Club more interesting or profitable to our members, just shoot those ideas along. I'll be back at my desk the day after Labor Day and will be ready to dig right in. Now For Regina After over two years of correspondence with the city of Regina, in the person of our well known regional chairman, we at last have set foot in it and now we're all set to find out what "makes the wheels go round." Let's see now, we have, besides Pete Egan, Dave Borland over at the Met., Graham at the Grand, and several others whose names escape us for the moment. We took special note of the Capitol when the Canadian Showmen Happy Are the Canadian showmen happy in their jobs? We'll say. Every place we went, no matter whether it was a city or a town, the manager always had a good word to say about the execu- tives. And why not? They are all well treated, given vaca- tions, no Sunday shows, and they are all so sure that they are going to be with the com- pany the next week that they lay out campaigns a month in advance. And when they want to pay out a little extra dough for exploitation they can gener- ally get it, providing, of course, that the request is a reasonable Their ushers and usherettes trained to the minute, and you can always find a house repre- sentative around. It may be the manager standing in the foyer greeting his patrons — and they seem to know them all — or if he is not there the assistant per- forms the same function. Ask the house staff any question concerning the theatre and you'll get the correct reply im- mediately. hotel bus passed that way, some thing sort of Pete Eganish about it, thought we, but tnen again, we mignt be just a little bit prejudiced on account of Pete. It's ancient history by this time, but we must repeat that through the fine efforts of Pete Egan in the western division and Jack Allan in the Eastern division, the Round Table Club has been able to line up, what we should judge to be, about seventy-five per cent of the Canadian showmen. And how those boys can sell their wares, is also ancient history; no, I should correct that statement, it's not ancient, it is as modern as each week's issue of our Club pages. Most every issue will reveal some stunt, gag or idea, successfully executed or orig- inated by our membership north of the bor- der. And surrounding this prairie town are many other live-wire Club members, all de- monstrating their ability and claim for high powered showmanship, week in and week out. It's a Cold Country And talking about this neck of the woods makes me wonder whether chain management, as practiced by the circuits back east, would get them very far. Especially that peculiar notion about switching managers every other month or so. Picture, if you can, one of those "live-wires" from around New York way, or any other place for that matter, hiking up to Regina and trying to get acclimated to some of those 50 below zero days that occur so fre- quently during the winter months. Switching, hiring and firing managers may be a peach of a pastime to some district man- agers we have met in our travels, but they'll have more than their share of headaches if \ they start to work it up in'those freezing cities I of Canada. And what would be the use, of it all anyway? The boys running the houses up there now are good, competent men and they know their theatres and towns. They can now i go home and get a good night of solid sleep without worrying as to whether they will be fired the next day or the next week. That's the way any man should be able to work. Make him worry and you take away his greatest need for efficient functioning, namely, peace of mind and the ability to con- centrate on his activities and campaigns. How in hell some of the district managers can ex- pect a manager to put his heart and soul into his work when he is constantly worrying about his job, is beyond me, but they seem to like to keep a man worried. "Keeps him on his toes" is what one of them told me. Baloney. Keeps him from concentrating would be a better way to put it. But, wait a minute. I didn't intend to go off into anything like this. I was merely try- ing to lead right up to some of the interesting details of my visit to Regina and it will always remain as one of the most pleasant memories of our trip. Thanks, of course, to Dave Bor- land and Pete Egan. Was Dave right on the job when I parked myself at the hotel? Well. well, we'll tell the world he was. Buzz, went the phone, and ditto all thoughts of rest and relaxation. Dave showed us plenty and in less than an hour after we hit the town we were sorry we had to move on so soon. All too soon, too. But we are optimists and expect to see Regina once more before we die. We'll be telling you more about this place in next week's installment, as you can see, we are running short of space now. Whether von know anything about Canada, or not, you'll want to read more about Regina and its live- wire managers. 112 Motion Picture News S e p t e m her 6 , 19 3 0 MANACLE! ROUND TABLE CLUB The S chools i\re Upening • HAVE YOU INCLUDED THEM IN YOUR NEW SEASON CAMPAIGNS? PASS ALONG YOUR IDEAS AND LET'S MAKE IT A GREATER "ALL FOR ONE AND ONE FOR ALL" YEAR! David Silverman Cashed In On Re- Quest Review Week "Request Review Week" meant two things to David Silverman, manager of the Belmont Theatre in New York City. One, that he would be able to inject a couple of new angles to stunts that he pulled when the picture first played the house, and, two, that he could hit a higher box-office mark than the former one, and at the same time grab off some more publicity and good-will for his house. One of the best days of the special week was turned in on "Thunderbolt," and no wonder. Just look at what he did to sell it. We would like you to> know that he is located in a neighborhood house and has to be very sure that any stunts he cares to work will click — for this reason he has to know his public. And the photos will show you that he knows them alright, especially the kids. When you can jam youngsters into a house on a hot summer day you are certainly displaying showmanship and we can say that Silverman displayed it on this particular picture. He constructed a special prison, made out of beaver board, for his box-office. The "prison" was complete in every detail. In order to keep the jail tone in all of his work, he arrayed the cashier and doorman in prison outfits. In the lobby he placed an electric chair and from the photo you will be able to get an idea of what the kids thought of it. They liked it so much that they were talking about it when they left the house, and this so excited the curiosity of the other kids in the neighborhood that they hastened to the house to see the film and look at the "lectric chair." All during the special "Request Review Week" he flew ban- ners and pennants from bis marquee, and this move, coupled with the various stunts he pulled, did a lot to bring them up to the box-office and help turn in one of the best summer weeks in a long time. We want to thank him for letting us see what he is doing and as we know he is always active we expect to hear from him again in the very near future. With William Powell turn- ing out vehicle after vehicle with amazing rapidity, it was almost a certainty that some theatre managers, whose houses are booked by a "chief booker," would find them- selves with two of the popular Paramount star's pictures, fol- lowing in close order. It happened to Bill Levey, club regional chairman for Long Island and manager of the Beacon Theatre in Port Washington. Levey's Personal Endorsement Meant Something In Town Bill was faced with a Powell film one week; and another one seven days later. But he sold them both by his showmanship. As he thought the second and latest picture the best of the erstwhile Philo Vance's endeavors, he utilized the drawing power that his personal endorsement carries and despatched special message through his mailing list. To give you an idea of how he went about it, we are quoting the first two paragraphs and the last — -since the body of the letter contained the regular sales talk. The letter read: "Dear Madam : "If I were to say to you — 'William Powell is coming to my theatre next Monday in a new picture' you would probably make up your mind, on the instant, to go and see the pro- duction. "But my message is more interesting than that, and when you have read it you will probably make up, not only your own mind but the minds of all your family and friends, to go and see this production. "I am sure that you will like 'For the Defense' and I take pleasure in recommending it to you — and your family and friends." William A. Levey. As Bill's endorsement of a film means something in the town,, the theatre was jammed to capacity. This angle, though a valuable one, is seldom used by Levey as he well knows the consequences if it is overdone. And we are sure that you, too, know best when and how to use it. Morris Rosenthal Promotes Articles Almost Every Week Promotions of merchandise from their local dealers have long been an important factor in the show selling of any the- atre showman-manager. They have promoted free candy, food, drinks and almost every other thing imaginable which was distributed free to the pat- rons. Of course, there have been times when small articles were not promoted; but that was the time when something big, like an auto, a radio or things of like nature were secured. Such a tie-up was the one engineered by Morris Rosenthal, manager of the Lyceum Theatre in Duluth, Minn. Morris hustled out one day and promoted himself a nice new electric refrigerator from a local dealer, all free of charge, with no strings attached. The dealer, in addition to supplying the refrigerator also paid for large ads in the daily newspapers. When the first announcement broke regarding the free gift that the theatre was offering, a good deal of talk was created, which gradually circulated about until almost every patron of the Lyceum knew of it — and many other residents of Duluth, also. As the stunt was pulled in the summer time it meant a lot. The display itself was very attractive and consisted of a glass enclosed top with running water pumped into the glass, con- tinuously, running over the motor which was in action at all times. This display in the lobby was enhanced by the special colors and blended effects which Morris designed as a back- ground. With showmen all over the country pulling stunts of this kind, we feel that if, by any chance, vou haven't tried it yet, it might, providing local conditions permit, be an excellent move for you. too. Think it over. You know how to handle a stunt of this sort, and how to get the most out of it; so that's all we need say. Rigfht, Morris? L. G. FLANAGAN Says: "Have followed the pages of the Round Table for about two years and hare always found them a source of valuable information and great inspira- tion." Manager, Elms Theatre, Chicopee, Mass. September 6 , 1930 Motion Picture News 113 MANAGER!' POUND TABLt CLUE Through a tie-up with his Brides' Names In local newspaper Harry Rice, T t t% *~* manager of the Temple The- LOCal raper Oave atre in Meridian, Miss., se- Rice Free Space cured plenty of fr!e TV .^xww j. x^x. ^j/ov.v, paper space as part of his campaign for "Our Blushing Brides." The newspaper published a 2 column by 20 inch ad in 'vhich was given detailed information about the contest, title of picture, star, theatre and playdates. The contest primarily concerned brides of the current year In order for a bride to win one of the cherished guest tickets, the newspaper issued the following instructions: "Each day for four days, commencing today, the Star will publish among its classified ads, the names of ten Meridian brides of the cur- rent year. Each bride whose name is published, upon applica- tion to the Star classified department, will be presented one guest ticket to see the talking picture which inspired this 'Find Your Name' contest. This picture is 'Our Blushing Brides,' Metro's sensational seouel to 'Our Dancing Daughters,' which will be presented at the Temple Theatre for two days starting Friday, Aug. 8th. So brides, read carefully the Star classified ads during the next four days!" And did the brides read? And how! Every name that the paper published was redeemed. This made a big hit with the paper too, as it proved that they had readers who thought something of the classified ads. This work is typical of the showmanship Rice displays, and we know that he is going to continue it. What do you say, Harry? "Good will created in any Julius Lamm Gets thea*re is Tth,e roTot for suc- g^, j iir «ii t> "HJ* cess, says Julius Lamm, man- (jOOa-Wlll r$y rilS ager of the Fox Theatre in Free Kiddie Shows ^^VtaSTtfiK what it means to me." Well, Julius, you should know. And in order that the Club members may see what you are doing along the lines of good- will you will notice that we are reproducing a couple of pic- tures showing the crowd of kids you entertained recently, and giving a description of the party. Lamm contacted a kiddie camp on the outskirts of the city and invited the kids, some of them who had never seen one before, to the movies. The youngsters were delighted with the special show he gave and they received another surprise at the conclusion of the performance when they were presented with a balloon each and a photo of a well known movie actress. CONGRATS TO WEISS, INC.! Congratulations are now in order for Al. Weiss, Jr. Al was married just a short time ago in Jack- sonville, Fla. As a good many of our members know, he formed half of that stellar combination, Weiss-Perl berg, Inc., whose show selling exploits have been featured on our pages ever since the cor- poration commenced operations at the Florida Theatre some eighteen months ago. Al will continue as manager of the Florida; but we learn (not without surprise) that Jonas Perl- berg is headed for a new berth on the Public Cir- cuit. Well, we extend our best wishes to both of the fine showmen and we are sure that their future ac- tivities will be as meritorious as in the past. HERE'S EARLE HOLDEN! Meet Earle Holden "face to face." Earle is the showman whom we told you about a couple of weeks ago when we published an account of the "ace" tie-up he made with the Cuban government on "The Dawn Patrol," crashing the front page of all the papers in Miami Fla., by it. Holden has been in the show game for a number of years, and if you have followed the Club pages, week after week, you know what he can do. We don't intend this little box to be a column devoted entirely to the Holden personalities — we are just trying to intro- duce you to a man who is up among the leaders in the South. The best test of a showman's ability is the success of his house; and when we tell you that the Fairfax Theatre is holding its head well above water — and continues to do so all year around — you will know that Earle is there with the goods. He has long been an active mem- ber of the Round Table and we are sure that he is going to continue the same brand of showmanship he has displayed in the past, and continue to pass it along. The local newspaper, a hard nut to crack when it came to free publicity, devoted two columns daily for a week on the story, and also stressed the fact that moves of the sort Lamm attempted were right in line with the editorial policy. The good-will garnered from his angle more than repaid Lamm for the work he put in; but then, he doesn't mind work, as it is just what he has always done to keep his house up among the leaders in the state of Wisconsin. Girl In Newspaper Dress Sold El Paso On Hempill's Show If we had our way, we'd hand the "Lone Star" in Texas, "The Lone Star State," to W. H. Hempill, manager of the Wigwam Theatre in El Paso, Texas, for his novel bal- lyhoo used in conjunction with "The Lady of Scandal," starring Ruth Chatterton. He secured the services of a girl and attired her in a dress made out of newspapers with the scandal headlines showing up very prominently. The girl also carried a sign on her back giving title of picture, star, theatre and playdates. She paraded the crowded streets and shops on Saturday in advance of picture's opening. This caused so much comment that the newspaper came out with a story about the ballyhoo — giving picture, theatre and playdates. The girl, in her newspaper dress, also attended a dance at the City Park Saturday evening. With some two or three hun- dred persons in attendance, she created more attention — all of which helped to publicize the picture. What a treat it proved to be for El Paso. The residents had never seen a stunt like it before and consequently plenty of interest was occasioned with word-of-mouth publicity spread- ing like wildfire. As a result of this, Hemphill was able to report that his business had jumped considerably. We would like to point out that this stunt does not necessarily have to be used on this one picture alone; it may be worked on all films of similar nature. So if you think it will go in your town, file the stunt away until you get ready to use it. We hope that "W. E." is going to follow up this story with another ace angle, because we feel that he wants to help his fellow members by letting them know how he sells his shows in order that they may be able to take advantage of his work to boost their own business. How about it, "W. H."? 114 Motion Picture News September 6 , 1930 MANAcercr round table club THE "TEE-HEE TRANSFERS"! One of the heartiest laughs that he ever enjoyed was perpetrated recently by Johnny "Jack" Calla- han, at his stronghold the Lyric Theatre in Hart- ford, Conn. It seems that Jack wanted to tell the town about his show feature; but he wanted to tell them in a manner that would mean something. The cut will show you what he did. Special heralds were made up in the form of transfers. As you will notice in the cut, the center line is devoted to copy stating: "The Connecticut company will accept this transfer and one token and transport you safely to the Lyric Theatre to see (picture). THE -CONNECTICUT] rO )IIV1E.10N .,585 AUGUST PARK j 17-18-19 SUN. MON. TUE. AUG. 17-18-19 001120 TRANSFER 001120 THE CONNECTICUT CO WILL ACCEPT THIS TRANSFER AND ONE TOKEN AND TRANSPORT YOU SAFELY TO THE TO *EA*r^JTS^FprfeLfe4f U RE THE BIG HOUSE Very few people got wise to the idea. The street car conductors accepted the dummy transfers, ac- companied by the full fare, and for hours tried to figure out the meaning. Showmanship? Say, give Jack a big hand! He deserves it for this one. Bead Heralds Were Unique Plugs Used By James McKoy For his campaign on "Let's Go Native," James H. McKoy, manager of the Olympia The- atre in Miami, Fla., turned out some excellent angles and since we feel that perhaps you, too, would care to use them, we are passing them along to you. One of the outstanding stunts used in advance was the dis- tribution of beaded heralds. A bead attached to a string which in turn was attached to a card was the novel beaded herald. Copy on the card read in part, "Here's your costume! Now you can go native, too! LET'S GO NATIVE with Jack Oakic— Jeanette MacDonald, etc.— LET'S GO NATIVE— The funniest show in captivity — OLYMPIA — Aug. 5-6-7." The beaded heralds were a bit different than anything here- tofore distributed and proved quite a prized possession by those getting them, in that they had a great time showing them to their friends. And incidentally, this also helped to advertise the picture. In a department store window was a three sheet style A cut- out of Jeanette MacDonald with real grass skirt on cut-out. Attached to this cut-out was a motor on eccentric that kept the grass skirt moving. Back of this display were palm trees and one of them had a life size cut-out of Jack Oakic as if watching Jeanette MacDonald dancing. All around the edge of the window were dancing Hula girl cut-outs. The outer lobby front was entirely covered with bamboo poles and palm leaves to give a very tropical atmosphere. The marquee had a fringe of palm leaves suspended from it with Spanish moss mixed in. All fixtures in the lobby had Spanish moss draped over them and all lighting was done in green. Suitable music and the theme numbers were also featured with loud speaker being placed right in the palm leaves over the music booth. On the opening night of picture, the value of the lobby was enhanced by a group of South Sea Girls playing ukeleles. And when the "first nighters" got a look at this, talk spread around, and as a result business went along fine. Many Celebrities Were In Attendance AlongWithBinstock Paul Binstock, manager of the Astoria Grand Theatre in Astoria, L. I., proved recently that his Mickey Mouse Club plays an important part in the affairs of his community when he, together with his hundreds of members, were invited to participate in the opening cere- monies of a new wading pool for children that the city had donated. The pool was constructed to prevent the kids from swimming in the East River, the waters of which were said to be polluted, thus endanger- ing the welfare of the children. The opening day of the pool found five thou- sand people on hand to witness the occasion. Binstock had promoted a few thousand samples of butterscotch can- dies and these were distributed to the kids, aiding materially in keeping them quiet while the borough president, George U. Harvey and many other notables spoke. Binstock was invited to take part also ; and he gave a short speech, acting as representing the Fox organization, in which he stressed the circuit's policy of "co- operation with the city and state at all times." Binstock was on the job and wide-awake to the extent of grabbing space for two twelve foot banners plugging the Mickey Mouse Club and the Astoria-Grand. And that's show- manship! Right before 5,000 people! As no sound camera- men were on hand, he had to have movies of the affair some- how; so he prevailed upon the city cameramen to shoot them. The pictures were run for an entire week at the theatre, to the accompaniment of non-sync music, and received with great enthusiasm from the patrons, many of whom saw themselves on the screen, the angle thus leading to the ringing in of rela- tives, at full price tickets, and perhaps — a special visit to see themselves again. The opening of the pool rated space in all of the city dailies and the Mickey Mouse Club came in for mention in all of them. Though the photo from which the cut was made, that we are showing was rather blurred, we believe that you can get some idea of the crowds and also notice the banners in the back- ground. Binstock is to complimented on his work, and we must also say a word for Leon Sternberger, Paul's assistant, who helped him on the affair. It is interesting to note that Binstock claims that the Mickey Mouse Club is the biggest good-will builder his neighborhood has ever seen; and the kids flock to the weekly meetings. And, oh yes, before closing this little article we'd like you to know that he has made us a member. So your chairman is now member number 2996 of the Mickey Mouse Club at the Fox Astoria Grand Theatre. Oke Paul, but we may find it pretty hard to get to the meetings ; but we feel that in view of the fact that we have just finished our tour, and must get to work and present the many new features that the Club members are offering for the new season, which they claim will be "bigger than the biggest," you'll excuse our non- attendance. Oke? September 6 , 1930 M o t i o ii Picture N c w s lib MANAGE!?!' ROUND TABLE CLUE PERSONALITIES -♦- SHOWMEN NEWSETTES FROM EVERYWHERE + W. P. BEAMIS, former manager of the York Theatre in York, Neb., has been trans- ferred to the Sun in the same city. The York has been leased to the Blair Theatre Corp. of Bellville, Kansas. * * * HAL CUFFEL will take over control of the Berger Show houses in Grand Forks, N. D. He will manage the Metropolitan, Orpheum and Strand Theatres for Publix. W. E. ROBBINS has installed sound in his house, the Rose Theatre, Garibaldi, Ore. * * * NORMAN CANNON will re-open the Empress Theatre in Vancouver, B. C. * * * J. L. STALLMAN of Philadelphia suc- ceeds B. D. Cockrill as district manager of the Stanley Company theatres in Wilming- ton, Del. Cockrill is slated to go to York, Pa., where he will assume control of the houses acquired by Warners from Appel en- terprises. * * * G. H. COATES of New York City is the new manager of the Calvin Theatre at Northampton, Mass. * * * ROBERT H. LARIMER, coming from Bridgeport, succeeds GEORGE PATTEN as manager of the Strand at Belmont. * * * ROBERT M. STERNBURG, district manager for Publix with headquarters at Providence, R. I., has been transferred to Chicago. * * * J. L. DEARTH was guest of honor at a luncheon, tendered him by his confreres, upon his promotion to district manager of Manitoba and Saskatchewan, Can., for Fa- mous Players, Inc. * * * GEORGE KILLMAR has resigned as manager of the Dudley Theatre in Rox- burv, Mass. He is succeeded by BEN DOBRANS. * * * LEO FLANNAGAN, former manager of the local house in Medford, Mass., for Pub- lix, is the new manager of the Elm in Chicopee. * * * HECTOR QUAGLIOTTI- ROMANO, manager of the Colonial Theatre in Van- couver, B. C, re-opened his house despite censor ruling to the effect that the theatre was to be closed. * * * WALTER H. WOODMAN has been ap- pointed manager of the Strand Theatre in Amesbury, Mass. * * * W. F. ASH and J. A. YATES of Lake- view, Ore., have purchased the Grand, the only theatre in Carson City. * * * FRED W. SCHROEDER will be the new manager of the Fox State Theatre in Hoboken, N. J. * * * WALTER W. MURPHY is the new manager at the Roky Theatre in Perth Am- boy, N. J. * * * E. L. HICKEY, former manager of the Capitol Theatre in York, Pa., has resigned to accept a position with another company. He was associated for seven years with the Appel Amusement Company, at the Capitol. * * * ALEXANDER BOYD will re-open the Globe Theatre in Bethlehem, Pa. * * * RAY A. GROMBACHER will re-open the Granada Theatre in Spokane. * * * MANAGER SHAW is handling the new State Theatre in Groton, S. D. * * * A. F. MINOR announces that improve- ments will be made at the Loma Theatre in Burbank, Cal. * * * WILLIAM SETTOS will manage the Lib- erty Theatre in Springfield. House has iust been taken over bv SETTOS. FV^RETT J. THACHER and EUGENE NESS. * * * CLAYTON PRAY, former Publix book- er for the Cleveland. Ohio, houses has been transferred to the Denver. Co'o.. office. Pub- lix is moving its Cleveland offices to Buffalo from which the Cleveland houses will be supervised. * * * DEAN METZGFR, former manager of the G-and Theatre in Tiffin, Ohio, has re- signed to accept a posi'ion as manager of a house in Napoleon, Ohio. His fnrmpr po- sition will be filled bv NOBLE WERBA. * * * WILLIAM WOOLFALL announces that the Fox Theatre in Idaho Falls. Idaho, is almost ready to open. He will manage the house. * * * HENRY COHFN. former Assistant Manager of the Capitol Theatre in Ansonia. Conn., has been appointed manager of the Strand Theatre at Palmer, Mass. * * * A. W. WILKINSON has leased the Isis Theatre in Broadwater, Neb. He will man- age and operate the house. * * * L. O. LUKAN has purchased the Mission Theatre in Seattle. Washington. * * * DAVID J. WILLIG has closed the Man- atee Theatre in Manatee. Fla. He will go north to supervise his other interests. * * * J. R. MUIR. Vancouver, B. C, district manager, B. GELDSALFR. Toronto divi- sion manager, and MAYNARD JOINER, Items for publication on this page should be addressed to "Chick" Lewis and will be pub- lished the week following re- ceipt. Notices of promotions, transfers, change of addresses, and other material of this na- ture is what we want for our "Personalities" page. The more you send the more interesting will be the page each week. Thank you. Vancouver city manager, spent a few days in conference with ROBERT BLAIR, Pa- cific Northwest manager for Publix, and A. W. BAKER, manager of the local Para- mount, Seattle. H. M. THOMAS, Western supervisor for Canadian Famous Players, was also present. * * * LEON CHRIST, former manager of the Columbus Community Club and local Fox Theatre, has left Green Bay, Wis., to ac- cept a position as manager of the Rialto Theatre in Elyria, Ohio. * * * GEORGE APPLEBY has been appoint- ed manager of the Follies Theatre in Seat- tle, Wash. He has long been active in Seattle theatrical circles, having been gen- eral manager of the Sterling Chain Theatres and manager of the Tiffany exchange. * * * ELLSWORTH and PAUL STAUP have taken over the Princess Theatre in Wauseon, Ohio. Paul Staup will manage. * * * L. O. KIRKEBERG will take over the managership of the Grand Theatre in Man- kato, Minn., relieving PAUL BUCHOLTZ who has been promoted to the local Publix house at Willmar. * * * WILLIAM JENNER will be resident manager of the Majestic Theatre in Los Angeles, Calif. * * * HARRY LAWRENCE announces that the remodeling of the Majestic Theatre in Madill, Okla., is rapidly nearing completion. * * * HARRY HOLDSBERG has been ap- pointed manager of the Strand, Waterloo, la., succeeding W. P. CUFF, resigned. * * * CITY MANAGER G. T. GALLAGHER, in Sioux City is actively managing both the Capitol and Princess Theatres, replacing F. C. CROSON. IRVING WATERSTREET, formerly publicity director of the Omaha Paramount, has succeeded GEORGE McKENNA as manager of the World, Omaha. McKEN- NA'S next assignment is forthcoming. * * * DISTRICT MANAGER LEA RICH- MOND will supervise the Publix houses for- merly comprising the territory under VOG- EL GETTIERS district managership. * * * VOGEL GETTIER is the new Publix City Manager for Grand Island, Nebraska, replacing IRVING COHEN of the Capitol whose next assignment is forthcoming. * * * R. MURPHY, former manager of the Granada in Minneapolis, has replaced R. L. NIPPERT at the Rialto. NIPPERT has assumed management of the Fargo Theatre in Fargo, N. D., succeeding E. A. PHIL- LIPS whose next assignment is forthcom- ing. * * ♦ HAL CUFFEL has been appointed man- ager of the Orpheum and Strand Theatres in Grand Forks, N. D. 116 Motion Picture News September 6 , 19 3 U MANAGER!' KCUND TABLF CLUB Morris Kaufman Is Clicking With His Mickey Mouse Club Another Brooklyn, N. Y. showman clicked on his Mickey Mouse club opening. Morris Kaufman, manager of the Stratford Theatre, turned out an excellent campaign re- cently, that was of such merit that the neighborhood is still talking about it. By selling the neighborhood merchants on the advertising value of the stunt, sufficient funds were raised for the printing of programs, membership cards, buttons, etc. A week before the opening ceremonies of the Mickey Mouse Club, a cut-out, constructed to represent a miniature boxing ring, complete with all its fistic paraphenalia even down to the water buckets, was placed in the lobby. Mickey Mouse himself, arrayed in pugilis- tis togs, commandeered the situation from his post in the cen- ter of the ring. A three-sheet frame announced the event, and that gay tone of the marquee served to attract attention also A tie-up with a local dancing and singing school enabled Kaufman to secure talent to insure a stage show of unsurpass- able entertainment; one that would delight any child. An in- vitation was then dispatched to the Borough President, who promptly replied that he would be on hand. A local band was recruited by Kaufman and the musicians were pressed into service as a welcoming party. The morning of the inauguration, and at two hours before the scheduled time, 5,000 children milled about the doors of the theatre, jamming the sidewalks and obstructing traffic. Reserve policemen were on hand to keep order and they man- aged to do it — though not without some difficulty. The arrival of the Borough President was greeted with a tumultous ova- CLUB EMBLEM PIN!!! This is the actual size of the pin. It is made of rolled gold with the outer circle contain- ing a blue enamel background and the inner circle an orange background. The wording is in gold letters. Use This Blank: Managers' Round Table Club 729 Seventh Avenue, New York Kindly send me, postpaid, Club pins, for which I enclose payment at $1.00 per pin. Name of Member. Theatre Address City State tion; and as soon as he had recovered from his surprise at the spontaneous outburst, he was inducted into membership. He then proceeded to take charge of things, viewed the stage pre- sentation, which had been produced by Kaufman, and after its conclusion expressed his keen appreciation and left. Nearly all of the city papers, and a number of the dailies broke next day with stories about the show at the Stratford; and it is interesting to note that over 2,000 kids had to be turn- ed away. The membership in the Club, which has been run- ning but two weeks, has already reached 3,000 and the arrival of applications daily portend a still larger enrollment. This is Mr. Kauman's first contribution to our pages, and we are sure that now he has been represented, and in view of the fact that he turns out work like this, we will hear lots more about his showmanship. We want to thank his assistant, Maury L. Ash- mann, for passing this along to us and we hope to hear more about him, too, because working with a showman like Mr. Kaufman ought to mean plenty of experience for him. One of the most complete and effective exploitation cam- paigns to take place in Tampa, Florida, was made by Man- ager Paul Short of the Tampa Theatre, on "Paramount on Parade." Aside from the usual means of advertising and exploiting, Short arranged for the Tampa Motor Car Co. of DeSoto Auto- mobiles, to parade a line of DeSoto cars up the main street two days before the opening. The autos flew banners with the wording on it "DeSoto On Parade" & "Paramount On Parade," with the theatre and playdates on it. A tie-up with the Red Mill Ice Cream Company resulted in their purchasing and distributing 3,000 heralds and 500 auto- graphed photographs of Nancy Carroll, and on opening night they erected an ice cream stand in the lobby, from which they served ice cream cones to anyone who wanted one. Each package that left the Piggly Wiggly stores in Tampa contained a herald with the name of one star on it appearing in "Paramount On Parade." A pair of tickets was given, as guests of the Piggly Wiggly stores, to each person getting twelve heralds with the names of the stars in the picture. It is estimated that more than ten thousand heralds were distrib- uted in that manner. Paul Short Turned Out Complete Cam- paign On This One Mother's Day cards distributed by the local florist contained the copy, "Send Her Flowers — Then Take Her To See 'Para- mount On Parade'." For three days before the opening and during the run of the picture, waitresses and soda dispensers in the town drug stores wore "Paramount On Parade" ribbons on their shoulders, and a prize of five dollars was awarded to the one who served most sundaes during the three days the picture ran. The five dollar awards were made by the owners of the drug store. The entire campaign was arranged with little or no expense September 6 , 1930 Motion Picture News 117 MANACFRriHXJNDTA'CLE- CLUB WINNING AND HOLDING NEW FRIENDS EVERY DAY! MAUREY L. ASHMAN is the Assistant Manager of the Stratford Theatre in Brook- lyn, N. Y., and as he comes well recom- mended by Air. Kaufman, the manager of the house, we feel that it is a sufficient in- troduction. We would like to hear more of this young showman's work in the near fu- ture; especially since he is just breaking in- to the game. So keep us posted Maury so we can be kept posted on how well you are learning the showmanship that Mr. Kaufman is well qualified to teach you. Wear Your Club Pin ! ! ! V. L. WADKINS manages the Para- mount Theatre in Atlanta, Ga. In order to know this showman's capabilities you need only to learn about the corking campaign he turned out for "The Dawn Patrol," when he tied up every available medium that Atlanta offered and turned in one of the biggest stunts and biggest weeks in the history of the theatre. We hope to present this ac- count _ in a future issue, and though we haven't Wadkins photo now, we feel that he will send us one with his next contribution. Are we right "V. L."? Wear Your Club Pin! ! ! RALPH E. MORRIS manages the Strand Theatre in Maiden, Mass. In view of the fact that he has furnished us with some dope on his recent "Swing High" campaign we are going to let this showman's work speak for itself in a future issue. Welcome into the Club, Ralph; and remember we expect you to continue your activity, because when you turn out such good showmanship, we want to pass it along. Wear Your Club Pin! ! ! A. J. LAWTER is the manager of the Jefferson Theatre in Huntington, Ind. Mr. Lawter is very active around his territory; and in view of this fact we hope that he is going to transfer some of that activity to the Club so that we can let his brother show- men in on what he is doing to keep the box office receipts way above par. Give us some "info" on it "A. J.," will you? Wear Your Club Pin ! ! ! And Here's Some of Them! JOE M. ESTES is the Publicity Director of the Saenger Theatre in New Orleans, La. Mr. Estes has supplied us with some in- formation as to the various angles he uses to plug his attractions at the theatre; and we know that when they make their appear- ance they will prove helpful to the rest of the Club also. Listen, Joe, the only thing we lack is a photo and some dope on your- self. How about furnishing us with it? Wear Your Club Pin .' .' .' WALTER GUTH manages the Lyric Theatre in Blue Island, 111. While we have never been around Mr. Guth's section, we must admit that the name certainly sounds intriguing. How about giving us some dope on conditions out your way Walter, and at the same time include your photo and a little dope about yourself. ■ Wear Your Club Pin ! .' '. DAVID G. SHADE manages the Empire Theatre in Kansas City, Mo. Located in a city that has quite a reputation for show- manship, Mr. Shade has to do some tall stepping to keep up with the leaders. In order that we may see what you are doing to bring them up to the box-office David, how about dropping us a note or two setting forth your methods. And you might also include your photo. ■ Wear Your Club Pin! ! .'— H. C. FISHER is the Assistant Manager of the Paradise Theatre in Milwaukee. The Paradise being under the able management of "Smiling" Bob Lewis, you may be sure that Mr. Fisher is going to learn some showmanship while he is there. And we know that he wants to, because Bob tells us that he is one of the best assistants he has ever worked with. Keep up the good work "H. C." and let's hear from you so that we can keep tabs on you. Wear Your Club Pin! ! ! ■ MORRIS KAUFMAN is the manager of the Stratford Theatre in Brooklyn, N. Y. As we have already become acquainted with Mr. Kaufman's work, we know that he is going to prove a very active member. His Mickey Mouse Club has made his theatre's name familiar with everyone around the neighborhood. Welcome into the Club Morris. Wear Your Club Pin! ! ! MILTON LEIBER is the Assistant Man- ager of the Century Theatre in Brooklyn, N. Y. Milton is working under the tutelage of the only woman manager on the Loew circuit — Miss Chelle Janis. As Miss Janis' work has appeared before on our pages, we are sure that you will agree that Milton is going to pick up a lot of valuable tips. Keep us posted Milton on what you are doing so that we can see how you are get- ting along. Wear Your Club Pin! ! ! WILLIAM SLATER manages the Strand Theatre in Plainfield, N. J. Having had rather a colorful background in show busi- ness, as publicity man, etc., Slater is well qualified to handle a house. We hope to hear more of him in the near future so that we can pass his work along to his fellow Club members. S. E. SHIPLEY is the manager of the Paramount Theatre in Youngstown, Ohio. 1'here has been, in the past, a good deal of showmanship displayed in this city and we have an idea that the record is going to be kept up. All of which means that we expect Mr. Shipley to be a very active mem- ber and furnish us with accounts of the va- rious stunts that he pulls. Wear Your Club Pin! ! ! R. E. NORMAN manages the Paramount Theatre in Clarksdale, Miss. Mr. Norman enjoys the distinction of being one of those showmen whose untiring work is the subject o feditorial comment. And when a show- man can get that kind of publicity we'd like to hear more about him. Let's have some dope on yourself and your work "R. E.," and also your photo so that we can give you an introduction on the regular pages. Wear Your Club Pin! ! ! DAVID PERKINS manages the Strand Theatre in Lowell, Mass. He has been in the show game for a number of years, and his experience has fitted him for the show work he finds it necessary to turn out in order to keep his house up among the leaders of the division. We would like some more dope on his work and we hope that David will favor us with it in the near future. JOIN NOW!! Here's the Blank Application For Membership In "MANAGERS' ROUND TABLE CLUB" 729 Seventh Ave., New York City I hereby apply for membership in the Club. Name Theatre Address City State Position Wm. A. Johnston "Chick" Lewis Honorary Chairman Chairman WHAT ARE YOU WAITING FOR? 118 Motion Picture News September 6 , 1930 COMPLETE RELEASE CHART Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut toward such information as he may need, as well as information on pictures that are coming. Features which are finished or are in work, but to which release dales have not been assigned, are listed in "Coming Attractions." Running times are those supplied by the distributor. Where they vary in different cities or towns, the change is probably due to slate or local censor- ship deletions. AMKINO FEATURES Star . E. Gall-N. Slmnnnv .. . F. G ill iazova- Litkin .. . bpecial Cast Saltykov- Podlesnaya ... . Nikitin-N Semenova of Sib-Taiga.'. Kevebul Kima , h.in. tin isoiaurant Tchekhov-Malinovskaya Length Title Cain and Artem Cblldrai at the New Day. Cnine tAi>is» Demon oi tne steppes ... Fraomrnl "« • " Fmplre.. Law Man .Martha Lapkina Old and New Pamir. Record of Expedition Sim... o»ot Asia V. Inklzhlnov Turksib Educational Rel. Data r . ». Mlns. Reviewed June fi.. ..7202. ..78.. .June 14 June 28.. ..5516. Mar. A.. ..5to.il . ..65. .Mar. is jan. 18. . .6800 ..75. . . • Jan. 25.. ..7000 ..78. .Fab. 1 "4.7 . 6000 .67. .Jan. 18 May 2 .. .W< . ..76. .May IU July 12. .6000. Sept. S ..7152. May 24.. ..4900. ..60.. .Juno 14 Coming Attractions Title _ S'ar Jimmy Hlqgln* A. Burhma ... Llvlno Corpse, The V. Pudovkln .. Razlom M. A. Narokov Soil S. Svashenko faring Educational ransport of Fire G. Kuznetsov .. BIG 4 FILM CORPORATION Title Star Rel. Date Feet Mlns. •HBar L Ranch (A.T.I OF ...Buffalo Bill. Jr. July 29.... 5400.... 60.. •1§Beyond the Rio Grande (A.T.) „ , , OF Jack Perrin Apr. 15.... 5400... .60... June 7 •t§Canyon Hawks (A. T.) DF ..Yakima Canutt Aug. 26. ...5400. ...60.. •1§Flrebrand Jordan (A.T.) DF. Lane Chandler June 23.... 5400. .. .60. •t§Rldin- Law (AT.) DF Ja k Perrin May 12.. ..5600 ....62. •t§Tralls of Danger (AT.) DF.Wally Wales Sept. 23. ...MOO.. ..60.. ....... •t§Take the Heir (A.T.) D Edw. E. Horton Jan. 15. . ..5/00. .. .63. . .Jan. 25 •t§Would You Believe It? (A.T.)Walter Fordo Mar. 15.. .6 reels.. .60 COLUMBIA (Available sound-on- film and sound-on-dise) Reviewed ...Aug 23 ...July 26 ...July 7 FEATURES Title *1§Around the Corner (A. T.) •HCall ot the will (A. T.J. •tffiullty? (A T.) •tSHell* Island (A.T.) •Hi ».i- • i " 4 T.) •tHeat "'dor. ▼*>• (A- T >•• MJLadles Must Play (A.T). MjLoi ■•• Hit Lun. won i A f •UMelodv Man. The (A. T.). •tlMunier on the Raof (A. T. •^(Personality (AT) •tiPrlnce of Diamond. (A.T.) •jiRaln or Shine (A. T.) ... •fSRoval Romance. A (A. T.). •t§Slller. (A T.) , •fJSquealer. The (A. T.)... •ffSnlllien end Wnmen (A. •t5Temptatlon (A.T.) *iS Vengeance (A. T.) Star Rel. .Sidney-Murray Apr. . KevierMatt Moore May Holland- Valli Mar. . Sebastian- Holt-Grave* July st»mi' »i r. vH, siioiman *i»r .Jonas Rryaold* Jaae .N Hamilton D Sebastian. .. Aug. Lytell- Patsy Miller Aug. i.i Hi. i. Jr.-Oa> SL Polls ..Jan. Revier- Livingston Jan. .Starr-Arthur Feb. .Ian Keith Prlnole Mar. Joe Cook-Joan Peers Aug. . Collier. Starke .Mar. . 0 nav.n Neil ... June Holt- Revier- Davy Lee Aug. ) Pnngle. Withers Apr. ,. Wilson -Gray- Perey June . Holt- Revier -Siraaae Feb. Length Data Feet Mlns. Reviewed 26. ...6356. ...71. ..May 3 10. ...6500 72. ..May 31 3... 6371. ...71. ..Apr. 12 16 7462 67. ..July 26 5.. ni-7 i03 ^or. i<) • ... 8432.. St.. July IS I... 5978 65... Aug. 16 26 25... 6386.... 71... Feb. 15 19 5400 60... Feb. I 18 6304 70. ..Mar. I 26 6383 7I...Mav 17 15 8273 92. ..July 26 17. .. 6159.. 63.. May (I IS... 6284 ..70... June 28 20.... 6393.. ..72 30 6fl?l 70. ..May 17 6. ...6279. ...70. ..June 28 22. ...0160. ...68. ..Mar. I Coming Attractions Star Title •tiAfrlea Speaks (A. T.).... •f$Arl/nna lAT.) •tSRmthar* (AT.) Bert Lytell. Patsy Ruth Miller.. •fSCharley's Aunt (A.T.) Charles Ruggles •tsCnmmal Code. The (A.T.). •t§Olrlgible (A.T.I Holt-Graves •t§Flllv Fathoms Oeep (A.T.) •ftFlnnd The (AT I •tSFor the Lave ot III (A.T.) .. Mulhall Starr-Elliot Nugont.. •tSGood Bad Girl (A.T.) •tslasl Parade. The (AT.) •fUlnn snd Ih. lamb The (AT) MSMadonna of the Street* A. T.)Evelyn Brent •HMeel the Wile (A.T.) t§Mlrarle Woman. The (A.T.) Barbara S'anwyck ........ •t$Pnrls Nights (A T.) .... Barbara Stanwyck •tlSSnbwav E.oreluw bedu Krazy Kat Kartoon. ........ Feb. 'tsSpookeasy Krazy Kat Kartoon Jan. •tSSpike Speaks Frank Moulan Mar. 'tsStage Door Knight* Buddy Dvyle Apr. "tSSIage Ooor Pest Bovr.a Cnmbe Jan. •t§Steamboat Willie (A.T.) Mickey Mouse Jan. *t§South S:a Interlude (A.T.) . .Colo; Sensation Jan. MSouininer Silly symphony Jan. •t Halving Screen Snapshot* Released twice a month •tSWhen the Cat's Away (A.T.)-Mickey Mouse Apr. •UWild Waves (A.T.) Mickey Mouse Aug. *t§Yo Heartte Shop (A.T.) Color Sensation Apr. EDUCATIONAL SOUND SHORTS (Available sound-on-film and soand-on Star Rel. .Hodqe Podge Sept. . . Clyde- Moor head Sept. . l.k'Uci I'MtrnjII Apr. . Lambert. Kelsev-Garvln Feb. . Pnllard-Clyde-Beebe Mar. .Terry. toon July .Hamilton Hlatt Feb. Clyde Beebe- Stuart June Terry-toons F(b. .Terry-Toon Aug. Beebe Clyde July . Terryteon June . Holmes- Bolton Mar. . MeKee-Smalley Jan. . Beebe-Barraud-Clyde May Lloyd Hamilton Apr. , Collin* R«vd June .Terry. Tnnn Sept. . Cooke- Shockley Sent. . Pollard-Stuart iuly . Lloyd Hamilton May Boley- Collins May Terry loon May Riirke-Reah*. Mar. .Clyde. Christy Anq. .Barnes-Collins Sept. UeeUe l-iillaill Apr. . Llnvd Hamilton Juae Goodwin. Crane Jen. .Terry. Toon May . Barnes-Collins-McPhall June .Terry -Toons June Terv Toon Apr. .Johnny Hlnes Sept. .Terry-Toon July Haoon Olegel Mar. Terry-Toon Aug. 16 1 reel. I 9 I reel. 17 5... '19'.'.'. 23... 12... 26... 20... Aug. 16 l" reel 7.7 .'.'.July 26 reel. 3 31. 24. 28. 28 9 17 1 reel 26 I reel 9 1 reel 27 I reel 30 I reel Feb. I 26 I reel Mar. I 23 1 reel 15 1 reel Feb. I 31 17 1 reel 16 1 reel. I reel. II 15 12 1 reel. .Feb. I Title *t§A Flying Trip Average Husband (A. T.).. *t§BlUei rnonua (A. 1./ MSB'0 lewel Case. The (A.T.). MSB. ills and Bear* (A.T.) •tSBully Beet •ibk-oiiiera any (A.T.) M§Campus Crushes (A.T.) •1Ca..«i Chop Suey •tSChump*. The (A.T.) •tiCodnsh Balls •tiOad Knows Best (AT.) M* nriimmlnq It la (A.T.).... •t§Fat Wives for Thin (A.T.). •t§Follnw the Swallow (A. T.) •f§Freneh Kisses (A.T.) French Fried Freshman's Goat. The (A.T. •t§Goodby Leqs (AT.) •t§Good Mornlnq. Sheriff (A.T.) •HHail the Princess (A.T.) •tHawaiian Pineapples ••fHe Trumned H-r Ace (A.T.) •IJHelle Television His Error (A.T.) •MHoneyuioi.n Zeooelln (A. T.) •tSHonk Your Horn (A.T.) •HHot and H.w (A.T.) •tHot Turkey •tSHnw's Mv Babv (A.T.) •t! Hungarian Goulash •tlprl..- P„HH|„0 Johnny'* Weak End (A.T.).. *t$Kanqaroo Steak • t.M.i-h ,.i,» (A.T.) •tSM.nkey Meat •Museum ol Art. A •tfOh Oarllno (AT.) M?Peace and Harmony (A.T.) . •HPolished Ivory (A.T.) ••n....,,,, * ' ........ •tJPrlze Puppies ............. •ttHadio Ki.ses (A.T.) •t Roman Punch f •tSScoteh (AT.) SI. SI. Senor (A.T.) •tSnanlsh Onions •nsuqar Plum Pepa (A.T.).. VSSwIis Cheese •tfi. „,,,.!. r», Two ra T.) ... Vacation loves (A. T.t ..... •15 Western Knights (A.T.)... disc) Length Oat* Feet Mlns. 7 895....I0. 7 1646 18. 27 Kiu9 18. 23... 1480 16.. 2 I8J8. 20. IS I reel .. 9 1480.. 16. IS. ..1929. ..21... 23 6i9 7 24 529 6. • ....IMS. ...21.. IS 578 6. 30 le-tu 2u. 26 1600 18. 25 1980 22. 27 l«««. IS. ...1684 7 547. 7 I7«9. .1961. .1715. .1573. ..602. 895. Reviewed 7 Aug'.' 23 '.Feb.' 22 f -•> •>? .Jaly IS i 'ii. 22 June 28 .Feb. 22 July IS 27... 25... II... 18... 23... Hodqe. Pndqe Feb. Dover- MrPhall-Peek Feb. .Lambert-Colllns-McPhall ...May .Lloyd Hamilton Mar. '•-'«■'»•' Mar. .Lloyd Hamilton Aug. Beebe- Duryea-Carewe May Terry. Toon Apr. rivde. R.vie MePhail Jan. .Ten Patrleola Sept. . Terry, f mm Mar. Clvrle r -Minns Feb. Terry-Toon June p, ,.„.,... MrWee M»r ■ Clyde-Betty Boyd SepL . L.IIHUU i-£>t. John-MePhall. . . Apr. 17 IfM*. 14.... 1750. 13 1078 3S....I7IS. 12 l^'K 4 6fl4. 22.... 1667. 29 SIS. 6 ?76 14.... 1653. 27... I reel 16 2002 22. 10 518 6. I ree 19. ..19.. ...6. ...6. ..22. .It! . ..17. ...7., .21. ..?">.. .20. .7? ..IS. . I» .. 7. ..19. ...6. .18. Apr. 12 .Jan. 26 .May 31 Apr. M .Aug. 9 .July 12 June 14 .'May" 24 .Aor. 12 .Aug. 23 "inV'i* June 2t ..Jan. II .Apr. 26 Feb 22 .Aug. 23 16... 18... 16... 9... S... 4... 20... 10... 21... 1565. 1 660. I*'2 .623.. 23 637 16 ...l<"7 I.... 847. «... I«77 28. .1904. 20 1661. 1724. ...19. 1891. ..21 ... .560 6., m«i ...»•» , I7"y* 20. 7. .Feb. .May Mar. .Apr. June .Apr. .Jan. ..21. .20 . Feb. I ''Mar'.'M 7 Apr.'* 6 FIRST NATIONAL (Available sound-on-dise only) FEATURES T'tlo •♦SRoek •MRrMe of Hv iter Pay (A.T.) Corlnne *1§ Broken Dishes •UO»wn Paimi The (A.T.).. •unirtino Widow (A.T.) •♦SFurles (AT.) •tsin the Nevt Room (A.T.). •Hlltlas (( Field (A.T.) .. •moose Ankles (AT) •♦SMurrfer Will Out (A T.) . . . •HNauqhty Flirt (A.T.) 'tlN» Mo. Nanette (A. T.). Regiment (A.T.) Seoel PMoeen Rel. Grltnth June .Young-Withers Panhelmess- Fairbanks, Jr . Dorothy Maekalll , Warner. Wilson , .Jark Mulhall . Corlone GrlfTith Fairbanks. Jr.-Young . Mulhall Leo Apr. .Alice White Oct. ,Clalre-Gray Fon. I ii no Dee. Aug. May Mar. Jan. Jan. Feb. ♦ISNotorlous Affair. A (A. T.) . . Blllle Dove May Date I.. 22... I.... 10... II... 16.. 26.. 5.. 2.. (.. 12.. If. 4.. Length Feet Mlns. .5672 53.. .7"R 82.. .Not Set... . not set . . 6KRI ...74 . 6606 73.. .6136 70. .5979... 67. .6140 68. .6200.... 69. Reviewed Juno 7 M.v 74 .Aug. « . July 19 .June 7 Apr. 28 Apr. 12 Dee. 21 Mar. 8 Apr. 19 Sins ..101... Jan. II .6218. ...69. ..May 3 'Means synchronized score. ^Mennz sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means' All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-film. September 6 , 1930 •t§Numbered Men (A.T.) •tsOllier Tomorrow lA.T.) •fsRIaymg Around lA T.) •t§Road 10 Paiadise. The (A.T.) •fsSally lA.T.) tsShow Girl in Hollywood (A.T.) •fsSon ol the Gods (A.T.) •t§SonQ ol the flame (A.T.)... •tlSpnng Is Here lA.T.) •tSSInctly Modern (A.T.) .... •ttSweettiearts and wive* (A.T.) •IVSweet Mama iA T.I •tSTop Speed (ATI _ MSWay ot All Men. The (A.T.). Nagel-Claire Aug. Biliie Oove < < u. White-Morris Jan. Young- Mulhnll July Marilyn Miller i«n. Wliite-Mollidll Apr. Rlth. Barthelmest M" Gray-Claire May Llaire Uray Apr. Oorethy Mackalll Mar. Billle Oove June Alice White 'uly Brown-Claire- Whiting Aug. Fairbanks, Jr.-Revler Sept. Mot ion Pi 3 .72. .June 7 9 . 581)0.. b* . Jan. 4 19 . 6003. . .60. .Apr. 5 2D . ..6935... ..66. ..July 5 |2 . .3^,/ . . IUd. Uec. 28 ?l) ..7213.. .80. May 3 q . 8M1 . .92 I -0 8 25 ...6501.. .72. ..May 3 13 . .bJOO. . .71. API. 2tf 2 . . 56J2.. . 63. .May 10 IS ..70(10.. .77. .June 7 n ..50 12... .55.. .July 19 74 ..7203.. .80. June 21 7. . ..6U32.. .70. .July 26 News 119 Coming Attractions Title •t§Adios iA. T.) •1§Bad Man. The (A.T.) •tlRnnM I •"►... '» * > •t§Captalr> Blnod (AT.) •1§College Lover* (AT.) •tSFather* Son (A.T.) •jsbiii ol L-.ueii West (A.T.i •fsGoing Wild (AT.) MIGorllla. The (A.T.) •t§Honor ot the Family. Tha (A T.| •t§Hol Heiress. Tha (A. T.)... MsKlsmet I A T.) *t§Lady whe Oared. Tha (A.T.) •fsl illl* v-«>«»<" * ' •UMan in the Sky (A.T.) ... •tlMothers Cry (A.T.) •tjlOn. Niohl at Sill i- * (A T.) •f§Misbehaving Ladies (A.T.).. •t§Rigni oi Way. I»« (A. I.). •fsScarlel Pages (A.T.) •tsSunny (A.T.) •f§ Toast ol the Legion A.( T.). Itsliutn About ruutn (A.T.).. •HW • nci til Chicago (A.T.). •tlWoman Hungry (A.T.) Star Richard Barihelmess Huston-Revier Sept. Dorothy Mackaill Sept. .James Rennie .Wh.tmg-Nixon Oct. Janney- Stone- Rich ■ Mirdmg Hrnnie Joe E. Brown Joe Frisco Nov. Rel. Date Lengtn ..7007 Aug. 30 . .0416 July 5 5 5S33 Sept. 6 .6750 75. ..June 21 6486 72... Aug. 23 16. Walter Huston Lyon- M unson Otis Skinnei Billle Oo>e Nov. 2 ••• Edw. G. Robinson Irene Delroy-Jack Whiting Peterson- Manners • • ••• Dove- Fairbanks. Jr Sept. 28 5769 Lee-Lyon ■■•• Sept. b Nagel-Voung Oct. 19 6142. Ferguson-NUon Sept. 21... Marilyn Miller • • • • Clare-Pldgeon Nov. 9... Young. Tearto Alice White . Lee- Kohler-Blaekmer '.5906.1.. 65... Aug. 9 FOX FILMS (All releases sound-on-Rlm and sound-on-dise) Title •tJAre You There? (AT.),.,. •tSAruona Kio. t»e (A.I.).... •tSBig early (he 'A l.i Ms Burn Reckless (AT.) It'Came* Klrbv (« T ) MSCheer Up and 8rollo MjCiiy Gui (P.I.) ' •tsCvnimon Clay (A.T.) •tSCra^y That Way >A. T.)... •t 5 Double Cross Roads (A. T.) •tsf«> Movietone Follies al 1930 FEATURES Star . Llllie-Garrlek .baiter-Marl* Lee-Carol- Albertson . Edmund Lowe . T.rri. Mll"l> .Lee- Lake- Bedanova ... . Bennott-Ayres- Marshall beuueu- nidL rvouu* .... Ames- Lea , ■a .Special Cast . Lowe-Churchill .Carol-Mulhall-Brandel . Speelal east . ... Collier. Sr. -Churchill . Gaynor-Farrell ..0 Bnen-Loy-Browne Wagstalt-Lana George O'Brien Mils Mackaill Rel. Date Dee. 11.. Length Feet Mini. Reviewed (A.T.) MsGood intentions (A.T.) •tfGolden Call (AT.) •tsHappy Oays (AT.) ..... mHarmonv al Heme (A.T.).. MINIgh <»nr'.ty Olu.« '» T > •t§Last Of tha Duanes (A.T.). •1jl.i . Ue Place. >A.I I MSI »».. «•»■ »anger (A.T.).. MiMan Trouble •t»M.n VSNOt - •tJOne Mad KKs (A T.) . •♦•.On th» Level (ATI •t§On Yaur Bark 0... ..3506... ..5600.. . .Gbuj... .4800.. ..6925.. ..8300.. ..82*)... .7580.. (--no s?nn. , 6142.. .7200. .7500. 84 May 16 .70. ..June 14 .73... Feb. 22 ..84... Jan. 18 .70. ..Dec. 14 ..75... Mar. I July 12 .72... Jan. 18 • *, 1.11 rll .84... Aug. 30 .81... Jan. 4 72... June 14 .64 ..Jjly 14 ..62... July 26 .70. ..July 26 ..60. ..June 21 .76 ..Dec. 14 .92... May 31 .92. ..Mar. 15 ..82... Feb. I . Sit.. .May 17 ..71. .Apr. 26 ..80. ..July 19 ..83. ..June 14 Coming Feature Attractions R.i Data Jan. 4... ..Nov. 16. •HA Devil With Woman Victor McLaglen-Marlt . M?Alone Willi 'OU iA.I.) Oaynor-OdiiivK MEiiarrelnna (AT.) Gavnor- Bogart •Ub*. Trail Tha (A.T.) Wayne-Churehlll-Marshall •UBIondir (A.T.) Moran. Bogart-Ame* •tfdsco Kid. The (A. T.) .... '""•'' •tlconnertlr.it Yankee. A (A.T.) Will Roger* •tSEast Lvnno Ann Hanllng-Brook-Nagel • J!"" w»"""nt (AT.) O'Brlan-Huntlngton Dee. 7 •t§ First Love (A.T.) •T§F. 0. B. Detroit.. •tSGIrlv Demand Excitement Length . RrfftHr-l- White. rnmoton T> Nowhere (AT) Brsndel White Tracy tSGnlnq Nov. , Fnrrell-Tavlor Ort. . Warner- Luce Dec MSHeart Breaker. The (AT.). .. Michael Bartlet •tlHer Kind ot Man (A.T.) Murray. Hunl. not •♦{Hot Numbers (AT.) Corcoran- Byron Collier. Sr...... •♦»"„«( i...,qine (A.T.) Brendel-0 Sullivan Nov eiUlohtnln' •liLillom M»Lii>u.y (A.T.) •t§Man Who Came Back. Tha (AT) •t§Men nn Call (A.T.) Edmund Lowe-Clarke Deo. 21 •tSMnvirtone Fellies ot 1931 , (,Ti 'n-clal Cast •tSNetwork (A.T.) fill* ..... , •t«Ne Fa.ers Asked (AT) McLaglen-Francis •UOh For a Manl (AT.) Gaynor-Farrell •t50ne Nloht In Paris ( A T.) . . Gaynor.MarKpnna •♦SPainti". Womwn Th. / ft, T.) . . Mr I aolpn . Dorsftv MiPlay Called Lit* (A.T.) Moran-Holmes-Walter Byron. Nov. 30 •tiprincess and the Plumber, The (A.T.) Farrell-O'Sullivan-H. B. F- Wirnp- Nov. •t§Ren*gede* Baiter- Beery-Lay Jan. •nsroHami Yard (AT.) Edmund t owe- Bennett Oct. .Milton Sills Sept, Farrcii ■ Cnmnton .T. Cllfford-H. Lowe Oct. Onrsav- Mir Kenns Healy-Wlnninger-Smlth ....Sept, . Baitr-r. Churchill Oct. 9.. II. ! 19.. 21.. 26.. 28. •tSSea Well (A. T.) •t5She"t My Rlrl (AT.) •tIShepper New'ounder (A.T.).. •t?She Wears the Pants (A.T.) •tSSnun to Nuts (AT.) • t5<«nlrt«r. The 'AT) •t§Stolen Thunder (AT.) MacDonald • MThi. Marl^r^ WnrlH /A T,)... Omiir'. Al-.n't •tSTenlght and You (A.T.) J. Harold Murray. Meran. ... Nov. 9 MHir. the Hi.er iA T i Luce- Bogarl • T racy Oct. 12 V5Wem«n Control (AT) Murray- Marls- Luce •t?Wnmen of 411 Nations (A.T.) MrLaol<-n. I owe •tfWyomlno Wonder (AT.)... Howard-Cochran •tSYoung Sinners (A.T.) Moran- Albertson 26. INTERNATIONAL PHOTOPLAY DISTRIBUTORS FEATURES Title Star •fAller the Verdict Olga Iscbechowa J»P. •tsCrunson Circle, the Stewari Rome Feb. •t§Dark Red Rose* (A.T.) Rome-Dobtc Mar. SHORT SUBJECTS Star Lengtti Reels M ins. Reviewed I....; 'o I . .7 79. .Jen. II I 8 67.. Mar. 8 Length Reels. Mins. Reviewed .2 17 ..I.. ..I.. ..I.. ..2.. .1. .1. ...8... ...8... ...9... ..17... Title •tgAei- Dental Treatment 'ISAbbie Mitchell 4. S\ti\e &. Blake Song Program "tAlle^-Op Marionettes MSCIyd* Doerr & Saxophone Sextet Ja« Program •t§Feed the Brute (A.T.) Animal Noveity •tjHoak lA.T.) Frawley & Smith •UJustico (A.T.) Special Cast *1sLil!le Journeys In Songland. . Song Series MsMiser. The (A.T.) Bransby Williams •isMr. Smith Wake* Up ( A.T.) . Man lott-Gott -2 '6 M§N!ght in Dixie, A (A.T.). . .Mitciiell-Hudgln* MsNora Blaney No. I Song Program MSNora Blaney No. 2 Song Program 'ISOperalic Marionettes •tsRadio Frank* & 4 Bachelor*. Sung Program •H'eddy Brown 4 HI* Band Ja« Program MSUnwntten Law. The (A.T. )... Rosalind Fuller Feb. I. •UWhen the Clock Struck Twelve (A.T.) Nile* Welch 2 .8000.... 87... Aug. 30 2.... ...15 .1... ...9 .1... 9 .1... ....9 .1... ....8 .1... ....9 .3... ...30 METROGOLDWYN-MAYER FEATURES Star Rel. Data ..Greta Garbo Feb. 21. .. Juno 14.. .Aug. 24. in July 12th, Jan. 3. May 10. .Jan. 10. Length Feet Mins. ..6700 74. ..7901.... 88. ..9179. ..100 1930, issue ..7961... 88. ..68 73.... 75. .6100. ...60. I*«ue> ..6400 8782 Title •t§Anna Christie (A.T.). •ISBIo House. Tha (A.T.) Berry- Morns-Hyams MsCall el th* Fle»h Novarro Ri viewed undtr title ol ' Sing»r of Seville •tSCaught Short (A.T.) Dressier- Moran MsBtshop Murder Cane (A.T. ).. Basil Rathbone *t§Chasing Rainbows (A.T.) . Love-King (Reviewed under title ol "Road Show" In Nov. 2. 1929 1§Children el Pleasure (A. T.) Griy-Rubln- Johnson Apr. 26. •isUe.ii May-Care (A.T.) .... Hamon Navarro Feb. 7. •tsDivoreee. The (A.T.) Shearer-Morrl* Apr. 19. ...7533. *t§Doughboys Buster Keaton Aug. 30... Reviewed under title "Big Shot" .Buster Keaton .Davies-Gray .. Haines-Hyam* ..Special Cast . Ramon Navarre . . Chatterton- Forbes- Rathbone . .Vilma Banky Stealer. La Knnue . . Terry- Kaley-Edwarda ..R. Montgomery-D . Joan Crawlord .. . Davies-Nugenl •tIFree and Easy (A.T.). •HFioiauoia Girl. The (A.T.). •t$Glrl Said Ne. The (A.T.). •tSGood New* (A.T.) •Hin Gay Madrid (AT.) •t§Lady *f Scandal (A.T.)... •tSLady to Love (A.T.) •ItLet Us Be Gav (AT.) •tlLord Byron at B'way (AT.) •t§Love In the Rough (A.T.).. 'tSMontana Moon IA T.) •tiNol So Dumb (A.T.).. in ..72.. 90.. .84.. ..75.. July 26 Issue. Mar. 22. ...8413. ...93.. SI.... 72 60.... 81.. IS 8382 ...93 , 23 8100 80. 17 7654 85 24.... 6858. 8142. May Mar. Aug. May May Mar. 8 Aug. 9 Feb. 28.... 7200 Jordan... Sept. 6 Mar. 29.. .Jan. 17 Reviewed under title ol "Ouley" In Nov. 2. 1929. Issue 7917.. 7650... ..68. .90. ..70. ..80. '."88. 85. •tsnur RliKhlno Rride« ' AT.) . . Crawford-Page-Sebastian ...July .June . .gilbert- Naqr-I. Adoree Apr. I awrenre Tlbbett • Greta Garbo .Bicklord-Miljan-Torre* Naoel- Inhnsnn- Wolhelm May .July , June Jan. ..June 19. 21.. 5.. 10.. 26.. 7.. 9138. ..102.. .7000 .6019... 67.. .9372... 104. 76.. .6570.... 73.. •1§One Embarrassing Night •tsHedemption (A.T.) •tsRnoue Song. The (A.T.). *t§Romance •tsSea Bat. The (A.T.) •llShip From Shanghai. The IA T.) •tsSIni of the Children ( A T.) Mann- Nug-m Reviewed under the title el "Richest Man" la the World Id July S l**ue •tSStrlctly Unconventional ( A T ■ Stone-Cavanagh-Owan May 3 4970 ...55. Reviewed under thr title el "The Circle" In Feb 22. 1929. Issue •HThls Mad World (A.T.) Rathbone. Johnson Apr. 12 6100 68. •tSThey Learned About Women (A.T.) Van and Sehenck Jan. •tSUnholy 3, The Chaney-Lee-Linow Auq, •tSWay Out West (A.T.) Haines-Hyam* Aug Reviewed .Dec. 21 .June 28 .July 12 .Nov. IS .May Ft) , . Nov. 2 .Aug. I) Dec. 28 Apr. 19 .July 26 .Feb. 22 .June 1 .Feb. I .Apr. 12 .June 7 May II Feb. 8 May 9 Jan. 23 Aug. 16 . Feb. 8 . Nov. 2 .July 19 .Aug. 16 May 10 . Feb. I .Aug. 2 .May 8 SI... 27... SI.. 2 . 2.. PIS 777S .8773.. ..6407. .97. ..70. .Jan 18 .July • .Feb. 22 .Apr. 19 .Dee. 14 . .m»v »>; ..Aug. 9 Coming Feature Attractions Siar Rel. Date Length Reviewed Title •tsBallyhoo (A.T.) "it »« th. Ladle* (A.T.) •tsBllly the Kid (A.T.) John Mack Brown Oct. 4 •tSBugle Sound*. The (A.T.) Lon Caney •t§Crlsis. The (A.T.) •finance. Fools. Dance (A.T.) •ten-irk star. The (A.T.) Marie Dressier •tsDavbreek (A.T.) Ramon Novarro •f§Dixie (A.T.) 'ffOoing That Thing (A.T.) •tSFIve O'clock Girl, The (A.T.) Marlon Davie* •tSGreat Day. The (A.T.) Joan Craw(ord •tSGreat Meadow. The (A.T.) •tCHer Fortune (A.T.) Joan Crawford •tSlennv I Ind (AT.) Oare Moore •tSLIko Kelly Can (A.T.) Montgomery. Jardon •HMadam Satan (A.T.) K. Johnsoi Reginald Denny. Sept. 20 Aug. 30 •tEMarch ot Time (Tent.) Weber & Field* •ISMerry Widow The <»T.). . . •tsMen of the North (A.T.) B. Leonard-G. Roland Sept. 27 ■tiMcui-i.ui Le Fox (A T.) . Barbara Leonard •tfNaughtv Marietta Ufi .. t§Never the Twain Shall MeetR Torres •('(if. Mom The «hn Gilbert Sept. 20 •tSWoman Racket (AT.) Moore-Sweet Jan. 24.... 6387. .. .71... Oe*. 14 •tSWorld's Illusion. The (A.T.) SOTTND SHORTS Title Star Rel. Dale Lenoth Reviewed •♦"" Teed Ho rh.ri.v Chase Anr. 19 1895 Mar. 20 •tSBabv Folllo* (A. T.) Revue Apr. 12 • «►.,-.. sh.xien On- Rune M»v IT •tsBelow 2ere (A. T.) Leurel-Hardy Apr. MSUlo Kirk The... Harry Langdon Mar. ?9. •IfBlltmnro Trie Ian. •KRIntto Laurel. Herdv Feb. ur. |. Hardy Anr. 25. n. 27... •tjClock Shop. The Revue May IS... 2 reel* l<"" Feb. 15 188* 1827 Jan. 25 .853 2F5S4 Fob. IS 1928 Apr. 6 *Means synchronized score. fMeans sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-Mm. 120 Motion Picture News September 6, 1930 •tSCollece Hound* Dog* •ftCelitgs Rente** Blftooro Trio Jan. *tSDt>trr. Clyde Jan. •t§Oollar Dizzy (A.T.) Charley Chase •tsFasi woik (A. T.) Charlie Chase June •fsFlddleslicks (A.T.) •tsFnty Million Husbands Charlie Chase May •HFightlag Parson Langdon Feb. •TtFlrst Seven Years. The Our Gang Mar. • Flower Garden Revue Jan. *t§Geras of M-G-M (A.T.) Girl Shock Charley Chase •t$Hay»ire (A.T.) Laurel-Hardy May nHrad Guv. The Harry Langdon Jan. Hog Wild (A. T.) Laurel-Hardy May 'tl»ii o«e 0»«» „ • •tiKlddlas Rovuo (A. T.) Mar. •U Kino The Harry Langdon June •tlLaurel & Hardy Murder Case. Laurel -Hardy *t$Mannaitan beienade (A. T.) .Hackett-Duran tjNigni Owls (A.T.) Laurel-Hardy Jan. •t§Old Man Trouble (A.T.) Davidson- Nlehtll •t§Plrates (A.T.I •HReal McCoy (A.T.) Chase Feb. School's Out Our Gang •TSShiv«ring Shakespeare Our Gang Jan. •tiShnme. The Harry Langdon May •HSong Writer's Revue. The (A.T.) •fsTeacher'e Pet (A.T.) Our Gang •tslougn Winter. A Our Gang June •t§Van & Schenck Jan. •tSVodevillo (A.T.) Laurel-Hardy •HWhat Price Georgia (A.T.)..Georgie Price •tlWhen the Wind Slav/a Our e«« Apr. *t§Whispering Whoopee Mar. PARAMOUNT FEATURES Title Star Rel. •^Anybody's War (A.T.) Moran & Mack Aug. •t§Anybody's Woman Chatterton-Brook Aug. *t§Applause (A.T.) Helen Morgan Jan. •t§Behind the Make-Up(A.T.) . . Skelly- Wray-Powell Jan. 'tiBenson Murder Case The (A.T.) Powell- Palletto-Calvsrt Apr. •t§Blg Pond. The (A.T.) Chevalier-Colbert May •fsBordor Legion. The (A.T.) . . Arlen- Wray-Holt June *t§Burnlng Up (A.T.) Arlen-Brlan Feb. ticivllian Clothes ( A.T.) . . ._. .Coopor-Collyer July 2 reels Mar. 29 25 853 18 572 Aug. 16 28 1866 Md> 24 Aug. 16 24 1846 Mai. 2y 22.... 1877 Dec. 14 I 1843 Apr. 5 18 15 14.. 20. ..Aug. 23 ..1775 June 7 ..1878 ...I77J . . 2 reels Fab. 15 " 1 787 " .".".*.'." .".".'."."." .'.'." ..2 reels Aug. 2 ..Dec. 14 4. ...1895... , 2 reels. Aug. 16 I 1899 Dec. 14 21. ..Aug. 30 25 1870 3.... 1738 Feb. 15 .....2 reels Aug. 16 I I88U Mar. 29 1 799 2 reels Aug. 16 5. ...1795 I.. ..1907 Mar. 29 Length Date Feet Mins. 2.. .6750... 75.. 30.... 7243 ...7066. ...78. ...6364. ...71. ...5794. ...65. ...6984 78. ...•08S....68. ...5251. ...58. •HOangerous Nan MeGrew (A.T.) Helen Kane July •tsuaiiyomu* Paradise ( A.T .).. Carroll- Arlen Feb. •HDevll's Holiday, The (A.T. ). Nancy Carroll May •HFollow Thru (A.T.) Rogers-Carroll July •tSFor the Defense (A.T.) William Powell ^July 28... •HGrumpy (A. T.) Cyril Maude Aug. 23.. •tfHoney (A.T.) Nancy Carroll Mar. •HKibltzer (A.T.) (D.) Green-Brian-Hamilton Jan. •t|Ladie« Love Brutes (A.T.) .. George Bancroft Apr. *tSLanghlng Lady Cbotterten- Brook Deo. L'Enimatique Mr. Parkes A. Menjou-C. Colbert (Slightly Scarlet) *t§Let's Go Native (A.T.) MaeDonald-Oakle Aug. *t§Llght of Western Stars (A.T.)Arlen-Brlan-Green Apr, 4 II. 12. 3. 28 I. 12 . 5 6571 71. 22 5244 58. 24 674.1 75. 26 Not set ... 5670.... 63. .5U40....«S. 29. ...6701. 1 1.... 7273. 26. ...7177. 28 Reviewed .Apr. 5 Aug. 16 ..Oct 12 ..Oct. 26 ..Apr. 19 ..May 17 .July S ..Feb. 15 .74 .81. .70. ..June 28 ..Feb. 22 ..May 17 .May 24 ..July 12 ..July 12 ..Feb. 22 ..Aug. 31 ..Apr. 19 16 6560 65. 19. ...6312 70. 19 8190. IS. .. I006> . 12.. ..8120. .71 ..III ...68 *t§Love Among the Millionaires (A.T.) . .Bow-Smith July •tlLove Parade (A.T.) (O) ... Chevalier. MacDonald Jan. tfMan From Wyoming (A.T.)... Cooper. Collier July •(^Manslaughter (A. T.) Colbert- March ..Aug. V •tiMen Are Like That (A.T.).. Hal Skelly Mar. 22 5500. ...61. •15 Monte Carlo Not Set 7650 85. •HOnly the Brave (A.T.) Gary Cooper Mar. 8. ...6024 67. •t§Paramount on Parade (A.T.)Speeial Cast Apr. 26 9125 90. •HQueen High (A. T.) Ruggles- Rogers-Morgan Aug. 23 •HReturn of Fu Manohu (A.T.) .Oland- Arthur May 17 6586. ...73.. •f§Roadhouse Nights (A.T.) Morgan-Ruggles Feb. 15 6700 74., Reviewed as "River Inn" In Dec. 28, 1929 Issue •HSatety In Numbers (A.T.) ..Charles Rogers June 7. ...7074 79.. •HSap From Syracuse (A.T.).. Jack Oakie July 26 6018. ...68.. •HSarab and Son (A.T.) Ruth Chatterton Mar. 22 6MB8....77.. *t§Seven Days' Leave (A.T.)... Gary Cooper Jan. 25 6100. ...68. Reviewed under the title of "Medal" In Nov. 23. 1929 Issue Powell-Schilling Juno 14 6392 68.. Indian Cast Aug. 2 8080 88.. Evelyn Brent Feb. 22 6402 71.. Oakle-Brlan Juno 7 5403. ...60.. Wm. Powell Feb. 8 7023 90.. •tlTexan. The (A.T.) Gary Cooper May 10 7142 68.. •t5True to the Navy (A.T) Clara Bow May 31. ...6398. ...71., •t§Vaoabond King. The (A.T.) . Klng-MacDonald-Oland Apr. 19 94 1 2 105. . •With Byrd at the South Pole June 28 7411 82.. •tSYoung Eagles (A.T.) Charles Rogers Apr. 5.... 6405. ...71.. *t§Young Man of Manhattan (A.T.) Colbert- Ruggles May 17. .Sept. 6 .May 31 ..May 31 ..July 12 ..OcL 19 ..July 12 ..July 26 ..Nov. 23 ..Aug. 9 ..Mar. 15 ..Apr. 5 .July 26 ..May 10 ..Dee. 28 •t§Shadow of the Law (A.T.). •tiSllent Enemy, The •HSIightly Scarlet (A.T.) •t asocial Lion. The (A.T.) ... •t§Str«et of Chance (A.T.)... .Juno 7 Aug. 2 .Mar. 22 .Nov. 23 .Juno 7 .May 17 .Jan. 25 .June 21 .Dec. 28 .May 17 .May 17 .Jan. II June 28 .Mar. 22 7621.... 85... Apr. 28 Coming Feature Attractions Title Star Rel. Date Length Reviewed •HjAlong Came Youth (A.T.)... Charles Rogers •1 } Animal Crarkers (A .T.) Man Brothors Sept. 10 8897 Aug. 30 •HOanelng Mothers (A. T.) •UFeel First (A. T.) Harold Lloyd •HFIghtlno Caravan. Tho(A.T.) . Huston- Francis •t'M»»d« Uo (A T) Rngers-Kano •tJHei Wadding Night Clara Bow •it Honeymoon Lane (A. T.). ... tdrile Dnwltng •HHurklebi"-ry Finn (A. T.). Junior Durkln MJKId Boots (A. T.) Jack Oakie •tUaughter (A. T.) Nancy Carroll •in.... It to Lester (A.T.) •tIManhattoo Mary Ed Wynn •IsMerion ol the Talkies (A.T.) Jack Oakie -. •({Morocco (A. T.) Cooper. Oletrleh -. •t§Mnnte Carlo (A.T.) MacDonald-Buehanan 7650 90. ..Aug. 9 *HNe* Morals (A. T.) Wm. Powell M§Playbov of Paris (A.T.) Maurice Chevalier •HRIont to Lovo. The (A.T.) .. Ruth Chatterton •HRodeo Romance (A. T.) Arlen-Carroll •Mftite of the Raneho (A. T.)..Gary Cooper •1?Rov«l Family. The (A. T.) .. Frederic March "HScarab Murder Case (A. T.) William Powell •tlSea God. The (A. T.) •HSklopy (A. T.) •1§Spoller». The (A. T.) •tfjTne Virtuous Sin •«To«» «•*/>•» (A. T.) *t .Typhoon BUI . . Arlen- Wray ..Sept. 13.... 8054. Johnston-B. . Cooper- K. son . . jarhlo Canon* . George Bancroft Comp- Sept. 26.... Not set. SOUND SHORTS .Aug. 30 .Aug. 30 Reviewer Title Star Rel. Data Lenoth •t«A Bird In the Hand (A.T.).. Lois Wilson & Co 2 reels •HA Hint to Brides (A.T.) Christie Comedv 2 reels •t|A Million Mi>'» (AT.) Lee Morse I reel •t§A Sailor's Luck (A.T.) Geo. Beatty I reel •HA Yankee Doadle Boy (A. T.). Screen Song IHAeeldents Will Happen (A.T.) Smith and Dale Aug. 2 2 reels •HAetlr.ni Sneak Loder Than Wm. & Joe Mandel I reel Words (AT.) •HAdam's Eve (A.T.) Christie Comedy 2 reels •HAfter Seven la T.I Jas. Barton Co 2 reels •HAfter the Ball (A.T.) Screen Song •HApartment Hunting (A.T.) . .. Floren-e Moore 2 reels •tSArtlst's Reverie. Tho (A.T.).. Gamberelll & Co I reel Juno 14 •t§At Homo (A.T.) Lulu MeConnell I reel *t§At the Gate (A.T.) Smith &. Dale | reel *t§Ballet Class (A.T.) Dancing Act I reel 'Tsuarnacie Bill, the Sailor (A.T.) Talkartoon I reel Aug. 2 *ts bearded Lady (A.T.) Christie Comedy Mar. I .,;., •tsbedelia Screen Song Jan. 4 6u4 •HBelle of the Night Christie Comedy Feb. 15 2 reels •HBishop's Candlesticks (A. T.). Walter Hus on 2 reels "tlBlue Songs (A.T.) .Ruth Etting &. Orchestra I reel *§tt-ook Lovers (A.T.) Joe Santley-lvy Sawyer I reel 'HBoyhood Days (A.T.) ...Musical Novelty 2 reels •tlBrown Gravy (A.T) Cnristie Talking Play 2 reels . . Walter H uston 2 reels . . Novelty Act I reel ..Miller-Dova July 5 1 ol May 24 R. Bruce Scenic I reel Swain 2 reels May 24.... I reel. .Apr. 19 •tIFood for Thought (A.T.). •H Framing of the Shrew (A.T.). •HGetting a Break (A.T.) "HGetting a Ticket (A.T.) •HGlow Worm. The (A.T.) •t§Go Ahead and Sing (A.T.). •tsGrand Uproar (A.T.) •t§He Did His Best (A.T.). •HCarnival Man (A.T.) *t§Chinese Fantasy (A.T.)... *HCIun Next Door, The ui.uies Kuguies Jan. II 1381 Feb. 15 *t§Faro Nell (A.T.) Louise Fazenda 2 reels •HFatal Card. The (A.T.) W. & E. Howard *t§Fatal Forceps (A.T.) Christie Comedy 2 reels *t§Favorite Melodies (A.T.) Ruth Etting & Orchestra I reel •tIFeelin' Blue (A.T.) Ash-Washington I reel. •fSFirebugs Talkartoon May 10 704.. •t§Fit to Be Tied (A.T.) Burns & Allen Aug. 2 1 reel *t|For Love or Money i A.T.J... Christie Talking Play Jan. 4 1870 Allen & CanAeld I reel .Christie Talking Play 2 reels .Blo.k & Sully I reel .Eddie Cantor I reel Screen Song Aug. 23 564 July 19 .Tom Howard I reel Talkartoon I reel , Christie Comedy 2 reels •t§He Loved the Ladles (A.T.). Christie Comedy 2 reels •t§He Was Her Man (A.T.) Gilda Gray 2 reels •HHelping Hand. The (A.T.) .. Solly Ward I reel •HHer Husband's Women (A.T.).. Lois Wilson & Co 2 reel* *t§Her Piano Boys (A.T.) Lillian Roth & Orchestra I reel *1§High Hat (A.T.) Alice Boulden & Band I reel •HHighlowbrow (A.T.) Talking Novelty 2 reels •t§His College Chums (A.T.)... Eddie Peabody & Band 2 reels •tcHij H.mnr in* Mayor ...Charlie Murray 2 reels •tlHIs Wife's Birthday (A.T.).. Solly Ward 2 reels •HHold-Up (A.T.) Tom Howard 2 reels •HHot Air Merchant (A.T.) Charlie Ruggles 2 reels •HHot Dog Talkartoon Mar. 29 I reel •t§Hot Lemonade (A.T.) Louise Fazenda 2 reels *t§Hot Time in tho Old Town Tonight, A (A.T.) Screen Song Aug. 2. ...I reel July 5 •HHumorous Flights (A.T.) Donald Ogden Stewart I reel *t§l Came First (A.T.) Herman Timberg I reel •t§lf Men Played Cards Like Women Oo (A.T.) Hugh Cameron & Co I reel •tSI'm a Wild Woman (A.T.) ... Boydell-Ash I reel *t§l m Afraid to Come Heme In the Dark Screen Seng Feb. I 651 Jan. 25 •HI'm Forever Blowing Bubbles Screen Song Mar. 15.. ..I reel *t§ln the Good Old Summertime (A.T.) Scree* Song June 7 I reel *t$ln thr Shade of the Old Aooie •Hlnstallment Collector (A.T.).. Fred Allen I reel •HI ve Got Rings on My Fingers (A.T. Screen Song „Ir«' Str.m S»n« jln. 18 752 •tflnsuranee Eddie Cantor I reel Juno 28 *t§lntroduction of Mrs. Glbbs (A.T.) Lulu MeConnell *t§lt Happened to Him (A.T.)-.Jas. Barton & Co I reel •tSJazz Preferred (A.T.) Zelaya I reel July • •HJrd's Vacation (A.T.) Grapewln-Chance (Christie) 2 reels •t§Just One Word (A.T.) Broadway Cast. Sketch I reel •HKandy Kabaret (A.T.) Children's Ballet I reel June 28 •HKIsses (A.T.) Talkl.ig Comedy (Overman) 2 reel* •§tKnlghts In Venice (A.T.) Smith & Dale I reel •HLe Paloma Screen Song Apr. 12 574 •t5La Schnapps, Ine. (A.T.) Smith & Dale •HLadies' Choice (A.T.) Grapjwin. Chance 2 reels •t§Ladv. You Slay Me (A.T.). .. Perkins-Hillpot I reel •HLet Me Explain (A. T.) Christie Comedy Jin. 4 1870 •HLovers' Lane (A.T.) Arthur & Morton Havel •HMalne 8tein Song (A.T.).... Screen Song-Vallee •tiMakers of Melody (A.T.) Talking. Musical •HMany Moons (AT.) Bruce Novelty Aug. 9.. •HMarehlng to Georgia (A.T.).. Christie Comedy •HMarrlage Wows (A.T.) Talkartoon .. •HMeek Mr. Meek. The (A.T.) Jimmy Barry •HMeet the Boy Frland (A.T.).. Lillian Roth •HMeet the Missus. (A.T.) Christie Comedy 2 reels. •H Melancholy Dame (A.T.).... Christie Talking Play 2 reels.. •(jIMrlodles (A.T.) Smith Bros.. Singing I reel... •HMeltlng Pot (A.T.) Petite Revue 2reels.. •HM.iimn »»*•%. • Lee Morse Apr. 26 964 •HMoon Bride's Wedding (A.T.)lndlan Musical Novelty I reel... •HMonnshine (A.T.) Jas. Barton & Co 2 reels.. •HMother Pin • Rose on Mo (A.T.) Sen-en Song •t§Mountaln Melodies (A.T.)... R. Bruce Scenic •HMusle Hath Charms (A. T. ).. Christie Talking Play *t5My Gal Sal (AT.) Screen Song •HNelghbnrlv Neighbors (A.T.) lu'ii MeConnell Aug. 16. M5New Rhythm Arplaror 4 Band •HNoah's Lark (A.T.) Talkartoon •HNow and Then (A.T.) Muslral Novelty •HOft In the Silly Night (A.T.).. Chrhtle Talking Play.. •HOld Black Joe (A.T.). •HOle Man Whoopee (AT.).. •t§On the Hlqh C's (A.T.).... •HOne Man Reunion (A.T.).... •HOneratlc Selections (A.T.). •HPnls Is Pals (A.T.) •HPnramount Acts ...2 reels.. . . I reel . . . ...2 reels.. . . . I reel . . . .1 reel... . .1 reel ..2 reels . . I reel . .2 reels.... 2 reels.... 2 reels.... ..Jan. 23 ..July 26 . Screen Song .Art Frank I reel ... .Frances Williams & Yacht Boys I reel .George Faweett I reel ..Tito Schlpa I reel , .Jas. Barton & Co 2 reel I , I reel • t * Paramount Corned les 2 reels •t§Pnramount Pictorials •^Paramount Screen Songt I reel •ftParamount Sound News | reel •HPnramount Talkartoon* I reel •HPInno Tuners (A.T.) O'Donnell & Blair, Sketch I reel •HPinlng Pioneers (A.T.) R. Bruce Scenic I rel . •HPIasterer, (A.T.) O'Donnell & Blair, Sketch I reel •tSPost Mortem* (A.T.) Christie Comedy 2 reel* .July 2. *Meana synchronized score. jMeans sound effects. %Means voice (including dialogue and incidental songs). All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-Mm. A.T. after title mean* September 6, 1930 Motion Picture News 121 15. .737 Feb. 15 . . Aug. ...June Feb. . May 22. 24. reel . . I reel . .2 reels . . I reel ..I reel . . 1634 Jan. . I reel . •tSPrlsonar's Song The Screen Song Ma •t§Put on Your Old Gray Bon- net (A.T.) Screen Song •toi.mil. Bmi Talkartoon Feb. *t§Radio Rhythm (A.T.) Rudy Vallee & Band I reel. *t§Raising the Roof (A.T.) Lillian Roth & Band. •t§Red. Green & Yellow (.A.T).. Lulu McConnell •tsResolutions lA.T.) Biliv House •tSRube. The Jimmy Barry •tISalt Water Ballads (A.T..) . . . R. Bruce Scenic •tsscraupH) Married (A. I.j . . . . Cnnstie Comedy •t§Schipa. Tito *t§Shubert's Inspiration (A.T.) .. Famous Composer Series I reel *t§Shubert's Masterpie.e (A.T.) . Famous Composer Series I reel •f§Shubert's Songs (A.T.) Famous Composer Series I reel ♦tSShubert's Unfinished Sym- phony (A.T.) Famous Composer Series I reel ♦tlSidewalks of New York (A.T.) . Screen Song •tiSing. You Dancers (A.T.)... Eva Puck & Sam White I reel *t§Sleeping Porch (A.T.) Christie Comedy 2 reels •t*So Thi> l< «»arls Krttti Fazenda Jan. 18 1747 Jan. 25 *t§Song Service (A.T.) Lee Morse & Co I reel •t^Story book Parade The (A.T.) Children's Ballet I reel Aug. 23 •tIStrike Up the Band (A. T.). .Screen Song •tsStrongei Sex. The lA.T.) Christie Talking Play Mar. 15 1760 *t§Sunset Hunter (A.T.) R. Bruce Scenic I reel •tlSwing, You Sinner (A.T.) .. .Talkartoon •tSThat Party in Person (A.T.) Eddie Cantor I reel •tsThat Red-Headed Hussy (A.T.) Grapewin-Chance 2 reels •tSThe Home Edition (A.T.) Christie Comedy 2 reels •tSThe Lady Fare (A.T.) Christie Talking Play 2 reels *t§The Spy (A.T.) Tom Howard 2 reels *t§The Rube (A.T.) Jimmy Barry. Sketch I reel *t§The Tide Ri'es (A.T.) R. Bruce Scenic I reel *t§The Wanderlust (A.T.) R. Bruce Scenic I reel *t§Toys (A.T.) Three Ormonde Sisters I reel *T§Traffic Regulations (A.T.) ... .Donald Ogden Stewart I reel *t§Travellin' Alone (A.T.) R. Bruce Scenic I reel *t§Twentieth Amendment. The (A.T.) 2 reels •tlTwo Americans (A.T.) Walter Huston 2 reels *t§Two Little Chinese Maids (A.T.) Anna Chang & Co.. Songs I reel •tSVoiees of Lowelv Men Apr. 19.... I reel •tlWhat Do I Care? (A.T.) Moss & Frye I reel •t§What Is It? (A.T.) Elinor Glyn I reel *t§Wee Bit o' Sco'ch (A.T.) R. Bruce Scenic I reel •tlWhen Caesar Ran a News- paper (A.T.) Christie Comedy 2 reels •tsWeak But Willing (A.T.) Christie Comedy 2 reels •tfWise Flies (A.T.) Talkarton July 19 I reel *t§Ye Olde Melodies (A.T.) Screen Song ••K.V., w. h»». No Bananas . Srr»«n Sono ... Aor. 26 I reel May 24 *1§Ziegfeld Midnlte Frolic (A. T.). Talking, singing. Instrumental 2 reels PATHE FEATURES Tl»l» •tSBeyond Victory (A.T.) (F.) •thrashing Through (A.T.) (F.) •1§Grand Parade. The (A.T.) (F.) •t§Her Man (A.T.) (F.) •t§His First Command (A.T.)IF.) •HHollday (AT.) (F.) •HNIght Work (A.T.) (F.) •1§Offlcer O'Brien (A.T.) (F.j.. • §Palnted Desert (A.T.) (F.). • §Pardon Mv Gun (A.TJ (F.), •tfRlch People (A.T.) (F.) •tlSwing High (A.T.) (F.) Length Feet. . Mins. .84. Star Rel. Date Boyd-Twelvetrees- Gleason-Scott .William Boyd Twelvetrees-Scott Feb. 2 7607 Twelvetrees-Rambeau-Cortez- Holmes- Gleason Boyd-Sebastian Jan. 19 5850 65. Harding- Aster -Horton- Ames- Hopper 8870 97. Eddie Quillan Aug. 3 8394 95.. Boyd-Sebastian Feb. 15 6740.... 73. Boyd -Burgess , Starr. Duryea June 29 5654... 63. Constance Bennett Jan. 5 7074| 78. Twelvetrees-Scott June 18 7500 75. Reviewed .Nov. 13 .June 14 Aug. 23 .Nov. 30 July 5 .Feb. 8 .May 3 Coming Feature Attractions Rel Date Title Star *t§Adam and Eve (A.T.) Constance Bennett »t|AII the Way (A.T.) Constance Bennett •tSGreater Love. The (A.T.) Ann Harding *t§ln Deep (A.T.) Constance Bennett *t§l Take This Woman (A.T.). . Harry Bannister . •t§Last Frontier. The(A .T.) ... William Boyd ... *t§Lazy Lady (AT.) Constance Bennett Looking for Trouble Eddie Quillan .. •tiNorth of the Yukon (A.T.). William Boyd ... •tSPrice of a Party, The (A. T.) . Helen Twelvetrees •t§Rawhlde (A.T.) William Boyd ... •tSRomanee Harbor (A.T.) •t§Rebound Ann Harding . •tSSiren Song. The (A.T.) Mary Lewis •tsTaking the Rap (A.T.) Robert Armstrong •t§This Marriage Business (A.T.) Length SOUND SHORTS (Available sound-on-Hlm and sound-on-dise) (Note: Pathe does not list running time on Shorts. The approximate running time oi In the Important series, however, follow: Rel. Date Run. 2 reel comedies 26 Pathe Sound News 10 Pathe Silent News 10 Pathe Audio Review II Pathe Review II Aesop's Fables 8 Grantland Rice Soortlights 10 Talking Tnnlr. »• th. nay 7 Knute Rockne Notre Dame . Football Series of 6 1. The Last Yard Oct. 15 10 2. The Hidden Goal Oct. 15 10 3. Flying Feet Oct. 15 10 4. Touchdown Oct. 15 10 5. Two Minutes to Go Oct. 15 10 6. Backfield Aces Oct. 15 10 reels Time mil. mln. mil. mil. min. mil. mil. nil. mm. min. min. min. min. min. Star Rel. Date Title All for Mabel *t§America or Bust Daphne Pollard July •tlBeauties. The Hiatt-Kaley June *t§Blg Hearted Harry Grlbbon June •tfBoss's Orders. The Morgan-McPhall Aug. •tfBugvllle Romance, A Aesop Fable lune •tSCampus Favorites Soortlight June •tfCarnival Revue Hiatt-Hughes Aug. •tlChasing Rainbows Snortlight Aug. •t§Champion Makers Sportlight June •t§r,lark's First Car All S'ar Oct. *t§Drums of Fear Vagabond Adventure Series. ..June • ;>r- ,,( p1nrhinq (A.T.) Sno-tlinht Auq. •t§Give Me Action Manning-Holman Sept. 28 2 reels •tlGlaclet's Secret The Vagabond Adventure Series. . .June I I reel., •tfHearts and Hoofs Rlco-Keefe Sept. 7 2 reels Ho' ' n.-l, r„ L„„n v Tunn^ M. 3 | TP»I . •tSHold the Baby Agnew-Crane-McPhail Aug. 17 2 reels •t§Hnt Tamale *»«r Fables Aug. 3 1 reel.. •t§Hooked Snortlight May 18 I reel. °t§Jungle Jazz Aesop Fable July 6 I reel.. Length Reviewed 2 reels Aug. 23 2' 2 reels June 21 29 2 reels 22 2 reels 31 2 reels 8 I reel June 21 29 1 reel 3 2 reels 10 I reel 15 I reel .June 21 5 2 reels 29 I reel 24 I reel Aug. 16 Aug. t Aug. .Aug. •tSLaundry Blues (A.T.) Aesop Sound Fable Aug. •t§Le1 'Er Buck Sportlight July 'tlLive and Learn McPhail-Deerlng June •t- to.es Mei es (A.T.) noon Skeicn . r ei> *t§Love That Kills Vagabond Adventure Series... Aug. •t§Mandalay Song Sketch Jan. •t§New Walter. The All Star June •jiNight Clerk. The All Siar Sept. *t§Night In a Dormitory, A Ginger Rogers Jan. •fsun me Air iA.I.j loiiice of me Day Jan. *t§Oom Pah Pah (A.T.) Aesop Fable May •tSPattie Audio Review (A.T.) ... Released Every Week •tSPathe Sound News... Released Twice Every Week •t§Perfect Match, The (A.T.) ... Butler Mayo Aor. *t§Pick 'Em Young (A.T) Agnew-Geraghty May •tsRich Uncles (A.T.) Richard Carle May •♦'Ride 'Em Cowboy Wr.ite-uarr.ev Apr. 'tSRomeo Robin, A Aesop Fable June •tsKoyal Flu, li, A (A.T.) ••sRub»«ui. slight Club (A.T.) H B Watsne .. Jan. *t§Saered Fires Vagabond Adventure Series. ..July Ms-SJtan's Fury (A.T.) Vao->bnnd Adventure Sept. •HSome Babies Carle- Hlatt- Little Billy Seat. •1§Somewhere Out Sportlight July •ISSnip Ahoy (A.T.) Aesop rable Jan. •llSinging Saps (A.T.) Aesops Fables Feb. •tSSIxteen Sweeties (A.T.) iVhite-McNaughton Apr. •t§Sky Skippers (A.T.) Aesop Fables .Feb. •tlSongs of Mother Song Sketch Feb. 'tSSpllh and Thrills (A.T.) Sportlight Apr. •tSSplashing Through (A.T.).. Spertllght Feb. *t§Tight Squeeze (A.T.) LeMalre Feb. •tSTrumpeteer. The (A.T.) Song Sketch Jan. *t§Venetian Nights Vagabond Adventure ../....Aug. •tlVoice of the Sea (A.T.) Song Sketch May •tfWestern Whoopee (A.T.) Aesop Fables Apr. •tlWhat. Ne Bali! (A.T.) Twle* •! the Day Mar. RKO FEATURES Star Daniels-Lyon La Rocque-Kenyon Morris-Compson-Hereholt ... Wheeler- Woolsey .Olive Borden-Arthur Lake.. Bene Daniels . Mullhall- Clarke-Sparks Brent-Tnomev O'Neil-Sharland .Olive Borden- Farley Sherman- Joyce Oakl*. Walker Cemisen-Ferbe* Sally O'Neill-Brown Daniels-Thompson Daniels-Hughes Riehard Dlx Compson- Sherman Astor- Hughes Nagel-Lee Dix-Seegar Carol- Lake-Bunee Dix-Lawlor .Three Moore Brothers Arthur Lake-Clyde Rod LaRoique-Rita Laroy. . , H. Trevor. Dorothy Gulliver .Rudy Vallee .Sally Blaine-Hugh Trevor.. 6... 4... II... 13. 17 I reel Aug. 23 27 I reel Aug. 9 15 2 reels 16 I reel. 10 1 reel 5 1 reel 8 2 reels 14 2 reels 5 2 reels 12. ... I reel Jan. II II I reel June 7 I reel I reel .2 reels Apr. 5 .2 reels May 10 . I reel May 3 ,.2 reels Aug. 16 22 1 reel 2 reels Aug. 30 26 2 reels Nov. 18 27 1 reel 7 I reel Aug. 23 21 2 reels Aug. IS 13 1 reel 5... .2 reel Jan. II ..I reel Feb. 8 ..2 reels Apr. 19 . I reel Feb. 15 . I reel May 10 ..I reel Apr. 12 .. I reel Feb. 15 ..2 reels Nov. 23 .1 reel . I reel . I reel May 3 I reel Apr. 19 . I reel 2. 20.. 16.. 2.. 6.. 23.. 2.. 19... 24... 4... 13... 9... THIe •t§ Alias French Gertie (A.T.)... •t§Beau Bandit (A.O.) *t§Case of Sergeant Orlteha •t§Cuckoos. The (A.T.) *t§Dancehall (A.T.) •nDnlana •tIFall Guy. The (A.T.) •t§Framed (A.T.) •HGIrl ef Pert (A.T.) •tsHalf Marriage (A.T.)......., *t§He Knew Women (A.T.) •sssllt the neck (AT.) •tflnslde the lliet (A.T.) •t§Jazz Heaven (A.T.) •tlLawful Larceny (A. T.) *t|Love Comes Along (A.T.).... •hi ovln' the Ladies •tIMidnlght Mystery. The (A.T.) •tIRunaway Bride. The (A .T.) . •t«Seeond Wife (A.T.) •ngeven Keys to Rulrioate 'A T.) •t§She's My Weakness (A.T.).. •tSShontino Straight (A.T.) *t§Side Street (A.T.) •t§Tanned Legs (A.T.) •tSThe Delightful Rogue (A.T.) *t§The Night Parade (A.T.)... *t§The Vagabond Lover (A.T.). *t§The Very Idea (A.T.) Rel Date Apr. 20. Mar. 2. Feb. 23. May 4. Aug. 30. June 15. Mar. 16. Feb. 2.. May 18. Feb. 2. July 20. Aug. 17. Jan. 5. Apr. 6. June I. May 24 Feb. 9 Jan. 12 Aug. 24, July 20. Length Feet Mins. ..6416. ...65. ..6128. ...69. ,.8191 92. ..9155 90. ..6184. ...67. Not set. ..6175 65. ..6111. ...68. .6174 69.. ..6481 71. . 63(9 70 . ..9219 70. ..6652 .6383.... 69. ..6309 69. ..7038 78. ..6138... 68. ..6469.... 72. ..6194 ...72. ..6088.... 60. ..6759.... 70. ..6727 ..6720 55. ..6989 75. ..6383 69. ..6606 72. ..6671. ...72. . .6220.. ..68. ..6139. ...67. Reviewed .Apr. 19 ..June 21 Mai. 8 ..Apr. 5 ' July 26 .May 31 ..Feb. 15 Jan. 4 '.Apr "26 .Apr. 26 July 12 Jiily"i9 .Dec. 21 Feb. 22 .May 31 May 31 ..Feb. 15 .Jan. 4 . June 28 July 12 Rel. Date Reviewed Rel. Date Jan. 5.. Mar. 9.. Length . I reel. . . . .2 reels. . Reviewed . I reel . Feb. 9 Mar. 30 Jan. 19 Mar. 30 Feb. 2. Mar. 30. Mar. 2 July 20. . .2 reels. . .2 reels. . .2 reels. .2 reels. . . . I reel. . . 2 reels. .2 reels. . . I reel . . .2 reels. , . I reel. . ,2 reels. . I reel.. . . I reel . . . .2 reels. . .2 reels. I reel . .2 reels. . .2 reels. . .2 reels. . .2 rppls. ..2 reels. June 21 . Feb. 22 .Apr. It Coming Feature Attractions Length Title Star *t§Check and Double Check (A.T.) Amos 'n' Andy •t§Cimarron (A.T.) Richard Dix •tsronsnirarv The (A.T.) Love-Trevor-Soarks 6480 *t§Danger Lights Wolheim-Armstrong. Arthur Sept 6 •tstscape (A. T.) All Star Cast Sept. 8 6033-. •t§Half Shot at Sunrise (A. T.). Wheeler- Woolsey •t§Ladles of the Past Betty Compson •tSLeathernerklng (A. T.) Fov. Jr.Ruhin Dec 7150 Sept. 6 •t§Loslng Game Lowell Sherman •tsPerlect Alibi. The (A. T.) ■t§Sensation (A.T.) •t§Silver Horde (A. T.) Brent- Wolhelm '.".'. ".'.'.'.'.' •tlUpperworld (A.T.) SOUND SHORTS Title Star •t§Age of Innocence, The(A.T.(F). Paula Trueman •tSBefore Breakfast (A.T.XF) *t§Bobbed Wire (A. T.) Dane-Arthur •tSBridegroom The IAT.1IFI Mare Connelly •t§Broken Wedding Bells (A.T.). Dane-Arthur •UCamous Sweethearts (A. T.MF4.D) •t5Cash and Marry (A.T.) Vaughn-Cooke-Sargent •t§Dear Slayer (A.T.) Vaughn-Cooke •tSEventually But Not New (A.T.) (F&D) Vaughn-Cooke.. •tSFair Derelver. The (A. T.) (F&D) •♦SRenerel Glnsburg '4 T.) (F) N»t Carr •t§Golf Specialist. The W. C. Fields ."... *t§Good Time Kenneth Marc Connelly •nGunboat Ginsbure (A.T.) (F).Nat Carr •HGuest. The (A. T.) (F&D).. Marc Connelly •tSHot Rrldoe (A. T.) (F&D)... •t§Humanettes Benny Rubin ' •tIJazz (AT.) (F) Duke Ellinoton & Orchestra **SLand of the Sky Blue Daughters Vaughn-Cooke •t§Lost and Foundered (A. T) (F&D) Vaughn-Cooke •t§Magnate The (A T.) (F& D) . Mare Connelly •t§Men Without Skirts (A.T.).. Dane-Arthur •t^Mickey's Champs (A. T.) (FAD) Mickey Yule •tIMickey's Luck (A. T.WF&D) Mickey Yule •tSMickey's Master Mind (A. T.) (F&D) Mickey Yule MSMIrkey's Merry Men (A T.)(F&D) Mickey Yule *t§Mickey's Musketeers (A.T.) •t§Mickey's Strategy (A. T.)(F&D) Mickey Yule •tSMIckey's Winners (A. T.MF&D) Mickey Yule •t§Mickey the Romeo (A. T.WF&D) Mickey Yule MSMickey the Whirlwind (A.T.) (F&D) Mickey Yule ••SMIekey the Warrior Mickey Yule •tSMuseum. The Toby the Pup *t§Musleal Moments (A. T.) Felix Fernando Orch *l*Off to Peoria (A.T.I Nick & Tony •tSOId Bill's Christmas (A.T.) *t§Old Vamps for New (A. T.) Vaughn-Cooke •»'R.look» ri»mo ,,.iP w.ngiei. The (A.T.) t'uiv;. h.,., n. lune •f§Great Gabbe E. Von Stroheim-B. CompsonJan. *ls"ellu an. el (A. T.) L. huw>lt>' ouiuo I cU. •fsOnvO a Genlloman (A.T.) Horton- Wilson Sept. •tsKeuo (A.I i . .. HulaoU Tlloinsnn. Love Oct. •HRogue ot the R;o Grande Hatton-Lnv-Bohr Oct. •t§Talk ef Hollywood Nat Carr.Fay Marbe Mar. *t§Up The Cenge Travel Lecture Feb. 'ISm.al a Mail (A.T.) Denny • Sinui June Length ■ te Feet. Mins. Reviewed 1. . . SHslI . >>5 Apr. 19 1. ..8800. ...90. 15. . Umi. . . nu. Apr. 19 fi"un . . . KS . May 24 1. .9950... 100. 1.. , iljM. . . 1 UU Aor. 5 .June 12 15.. 1. 1. ..7000 ...70. ..6586... 72. . 5800 62. 1.. .70uo 79.. .Mar. 29 STATE RIGHTS FEATURES Title •tSAcross the World (A.D.) Martin Johnson . •t§After the Verdict (A.T.) Tschcchowa- Ward Alma de Gaucho .. Atpnall uui'r Length Feet Mins. Talk. Pic. Eplca Not set 8860 98. .Int. Photoplay. .Jan. I. 8900.. Edw. L. Klein Allied Film. Mar. IS... 8 reel a Ami. Gun r.ini Ian. 219000 VeiHt Brink . Bal lour- Trevor Lin lai. ana ■ r luolich ..Talk. Pio Eplca Sept. An.er. Anglo .., ..New Era . Harold Auten. .. 3800 . July .May inn .Syndicate. . Ian. .J una I 6 10 6800. ..78. I J Hill. . .88. . I554RS.. . .4742. . . Special last . froelich-Amaan . .MdU) Chri»iidns MSBottom ef the World »t«tsi lid 68 if I.) •tSBrlght Eyat *1suuMiiiig Heart, The Mstall ol Circus (A.T.) 'P F I Rmhn--»n Clayton *Caayea at Mlislog Maa Tom Tyler (;,„,,., in dwiiii uiiuciworld. tiitz Kortner .. Che<« Phvrr, The . Jrhanna- Rlinehard •tCIHIIzstses) Hlekesan-Merkey MsUa.iu in Wall Street (AT.) Murray. Llttlefleld •tlCede et the Weal Bob Cutter Syndicate •i ... on .(» . ... bvtuiai -a=t n,. era Feb. a •tSOanqer Man. The (P.T.).Chas. Hutchlasoa ..Cosmos May 206516.. •t 5 Darkened Skin (A.T.) . ..Brentwood- MacDonald Biltmore Prod Jan.. 5400.. Do'ks •( Hamburg Jugo-Fribsch Ula •tlOrlftere Harold Auteu... .73. 85 IU0 .50. Unusual PIrt. . Amer. Trad. Asaa... Reviewed ..Jan. 25 June 21 ..Sept. 6 ..May 10 F-. 8 ..42 A... •• ..July • . May 24 .Jan ID .Aug. 2 . I..u. 15 Aristocrat ..Mar. 157127... .57.. .Mar. I Feb'.'* 22 May 24 .Dae. 14 •tstscaued from Dartmoor Eternal Fools fanners Wile Figaro •TSHeart's Melody (A. (F & O) Her Unborn Child (F tV O). Hunted Men Barlng-Henning Thomas- H ialV- Davis 40. July 8 Ha. old Auien...Apr. II 7529 70 Apr. 18 .Judea Films. ...Sept 23. .6120 68. .Sept. 6 .Allied Jan. 4 6845.... 78.. Jan. 18 .Franco-American Not Set. Oaou 71 . . Dec. 7 Ula Film ..Windsor .. .Syndicate ...Jan. 107609 85. Apr.. 4853 .65 ..53. .13. . ..>; ..68 ...90 71.. . .56 . ..52.. ..56.. ..60.. ..58.. Jan. 155743. ...64. .June 15.. 5494.... 61. ..Not Set 5200 58 6605. ...73.. 6300 70. T.) . Fritseh-Parlo Special Cast. . Bob Steele •ISInimortal Vagabond (A.T.) Haid- Froelleh Ula Film In the South Seas with Mr. and Mrs. Plnehot Talk. Pict. Epics S"ot. i 5538 •tlniMl African Hunt Congo Plet Ltd. Apr. 137776 86. jam oasket The . . ...French Cast Cosmos ... 5HUU....D4. MDuno and the Paycock (A.T.) Sara Allgood Harold Auten. ..June 27 9100 •tSLadles in Love (A.T.) Day- Walker ..... Chesterfield ....May 176095.. 6*> •Ml mi n»n-« The (A.T.) P»vnnM« Robards Audible . Mar 8 5»'5.. •Lone Horseman Tom Tyler Svnrfleate. . . Nov. I '28. .4738.. •tli-eot Gad* (A.T) Talk Pic. Eplca. .. Sept. I ...4800.. L«- ■■«""■ no r-diria .. Not Set mo., •fSLove at First 8lght( A.T.J Keener- Fester Chesterfield F.h is 6039 . Melody ol the Heart .' Ufa Film. .Aug. 29 Eng...806l. Germ.. .8543 Mv««<>rv at the Vl'la Rose. . Trevor-Baring ....Harold Auten. .May 31 9000 mo •tiMyterles al Natura Ufa . •t5u.ciid..d Utiuiiu i A.T.I Perrin Ray (lav tone ...Apr. 15 5040. •tiPartlng of the Trails... Bob Custer Syndicate ..Mar. I 4700. Passion Song. The Olmstrd-N. Beery. . E xcel lent 5080. Peacock Fan The Pnrnthv Owen . .. Che ■;•;•;; Meijukln-Dagover ..UFA Films •tlwamnn Whs ! Was" ' Far- Haln,-0r»"1 International 7000. ...78. ••"•■ ,<*■?•> ;•• , Balls Beaaett State Cinema Wonderful Lies af Nina Pe'-nwna Helm. Ward Alllerf Films Worldly Goads Klrkwend- Kennedy.. . Continental . 'tsTiddisn Mama, Tha (A.T.)Mae Simon Judea Films Corning Feature Title star •t§Ape. Tha (A.T.I *t§Body. Soul and Dress 'tSBurned tvidence (F) Buying a Wife Special Cast •tSCInwn The 'F) ntr.omeback. Tha (AT.) •tSDancing Fathers (A.T.) .'.'.'.' *t* Dangerous Trails •t§Cinvy lones Lnrker (AT) '. •fiOlvoree Question. Tha (AT.) Duty to be Silent Maria Albana •tSEast Lynne (A.T.) •tsEast of Asia (A.T.) •t§Everybody's Girl (A.T.) Eiodu* to the New World. The Lvon.Prevost Full Dressed Thieves Nils Asther , Gormen Underworld Soeelal Cast , Greet Unknown The .John Loder . •StHall the Woman (A.T.) Her Viennese Lover Aather. Nolan ' •t§ln Oklahoma (A.T.) ••tst-ady of the Lake. Tha.. Percy Marmont Vtl lie For Stele • (F) Mllak of the Snowlands . . . . Snerlal Cast •lljMldnlnht Alarm. The (A.T.) •t§Mother's Millions (A.T.) •tSNIghl Hawk The On' Oeiu ft-eed Mary Nolan •t«Prlre Mark. The (A.T.) •t5Red Kisses (AT) •tSRomantle Seniinrtrel. The (A.T.) •trenrt Hnnevmoen The (F) •+>c..»iimr»i»l Selan (A.T.) •tsSmart Women (AT) ., •t^Thnu st-i'i Not Soueal (AT) •tfTertay (A T.I Nagel-Owen •tsTrao. The (AT.) •t«Untnrhirtden Sin. Tha (F) Unholy Love Weoener. Petrevlteh When Ontv Cellt Snerlel r.«l WIM Men nf Kallharl Denver African Eip *t§Worst Woman in Paris (A.T.) ..May 31 .Apr. 26 July 5 .May 3 Mar 2S ..Aug. 2 ..July I. !>■• 21 Feb I ..Sept. 6 mlns Mar. 29 Mar. 29 May 17 Jan. 18 ..Aug. 30 ..Aug. 2 .Dec. 7 May Mar. 22 Oct. 19 May 17 Aug. 9 Mar. I ...Jan. I. 7560.... 85. .May 80.. 8 "'Is.. 80., ..Aug. I.. 8065.... 65., 4UU0 Feb. 22 .Jan. 25 June 14 Aug. 2 Attractions Producer Rel. Date Length Reviewed Liberty Prod Continental Aft" Eurooean. Continental .. Majestic 7 reels. Big 4 Liberty Prod. . Malestlc Aft Fumnenn. . Liberty Prnd. . Liberty Prod. . Liberty Prod. . Pioneer Aft European.. Af! European . . Aft Furopean. . Malestlc All. European.. .Sept. 15. . 6 reels. . 7 reels. . 7 reels. . 6 reels. . 5 reels. Fi^Patrlck Continental Allied Liberty Prod Liberty Prod Big 4 Aug. 15 Afl Furopean 7 reels. Malestlo Continental Malestlo .. Majestic .. Malestlc Malestlo Continental Air European Al'led T.Ik. Pirt. Eplci Liberty Prod Title •t§Across the World *1SAii> wiioic By An *t9Al (lie rtiulograpners (A. T.) (F) 'tBeethoven •«H»n n»nee .... Besides the Western Sea.... ' i i^.iud Youlll (A. T.) •tcii.ino On the Bride iA T.) •t§Broken Doll. The (A.T.) 'TLhain Gang. The •Conquest oi the Cascades... Coast to Coast "tsUown Hawaii Way *t§Egypt. Land of Pyramids •tsFourth ot July MsFrtend Husband (A.T.).. MGalloping Gaucho •tiGatPway to India Imperial City •Monjle Rythm •Uust Mickey *§t Kiddie Cabaret - 1 K ms and Pets Lincoln's Birthday •LIsM. Franj •t§Mai-Ko Mashma-Lou ... (A.T.) •tSMawas (P.T.) *tsMee( the Family (A.T.) tle FltzPatrlck Feb. 12 Music Master Series. Fitz Patrick Harry Feld Judea Films Cap i tal Prod 2 reels. I reel . el ..Apr. 19 .1 real 2 rcis 2 reels Nov. 6 1 reel i real Aor. It 2 reels Aug. 30 i reel .... .... I reel June 21 2 reels. I reel.. I reel Aug. 23 I reel. . I reel . . 2 reels... I reel. . . . 350 -eat. . I real .Jan. II .Apr. "28 ..Apr. .3'/] reels Juna 7 Harry Oelt Elbee i 2 reels Mickey Mouse Cartoon Celebrity Prad I real Burr Special Cast Judea Films 1800 Mickey Mouse Cartoon Celebrity Prod Jan. I reel Mickey Mouse Cartoon Celebrity Prad. I real Special Cast Judea Films 1900 Charles Lawmar .. Advance Trailer May 17 (A.T.) Burr Color Novelty Castle I real Marty Barratz Judea Films 2000 Song Cartaen Biophone I real... Fells the Cat Cnoley Films t reel.., Travel Talk Fitzpatrick 2 reels... Fitzpatrick I reel... Fitz Patrick... Feb. 22.350 feet ...Oct 3 .Aor. 8 ..Sept. 6 ...May 10 Gene & Glann Advance Trailer.. Mickey Mouse Cartooncelebrlty Prad... Mi«t,e> Memo CartoanCelebrity Prod... .Apr. I real I reel .Irani Jan. II TIFFANY FEATURES (Available sound-on-tiim and sound-on-disc ) Title •tIBorder Romance (A. T.) •♦fHlqh Treason 'AT.)... •t§Hot Curves (A.T.) .... ••- L.urnes • Enn «|l . •t 5 Just Llka Heaven (A. T.). Star Rel. Data • '•"•(In- Terry May 18.. Hume-Thomas Mar. 25 . .Rubin-Lease-Day June 16. uuim ciivt May 23 July 14 Length Fret Mins. 5071. 6'"n . 78*3. IIIK •tsKa[nieun Mavuuineen (A.I.I O'Neil- Delanay luna 20 5166 ■eSMamba (A T.) ... ... u-- """ ""•"•iman-Forbes . M»r m . »." Lease Ghost Ship Girl of the Llmberlost •t|Headin' North (A.T.) Bob Steele • Hi- Jack Keeper of the Bees •t§Land ol Missing Men (A.T.).Bob Steele Lasca Lawless Valley Rex Lease Leftover Ladles Lure of the Yukon Moran of the Lady Letty *t§Oklahnma Cyclone (A.T.) Teh S'eele •t&Paradlse Island (A.Ti Harlnn.Day ... •t§Rldln' Fool, the (A.T.) Bob Steele Roarinq Barrier She Got What She Wanted Single Sin f§Sunrise frail.' Trie' '(A.T .V.'.'.Bob Steele ".'.'.'.'.'.'.'.'.'.'. ..'.'. The Barbarian The Ojlbway Third Alarm James Hall-Hersholt-Loulso Thnnrf-einq """'' P ** MsUnder Moatana Skies Harlan-Gulllver Unpardonable Sin Utah Kid Rex Lease Wild Youth Sept. 10 5850 65... Aug. 30 ....not set July 5 SHORT SUBJECTS tiw. (liar Classics In Slang Series 6 H. C. Wltwer's Color Symphonies Series 6 In Technicolor -tfiCnssaeft » H-irte Tne Color Symphony ... •tr Enchanted Forest. The (A.T.). •♦tin Old Mudrld -'■tiinnle n-iimi Knn'uevv lllh'l-e Sinners M": Kentucky Jubilee Singers... Little Covered Wagon ••' M-lnrlle Musical Fantasies ••«<>•. the Plinisllnn Rolling Stone Series ••rssisllnn STAR •"S.n,. M. Moth.- T,UQht Me Tiffany Chlmn Series Color Svmphony . Celnetone . .«e-les nf 3 ... ..Series of 3 , .Animals . Cnlnr Svmnhnny . .P-ries nf 6 Fnrhea Renrfntoh ..6 Color Travels Singers. Cnl— 6 Mnn1- nphnnv Co- dies Voice of Hollywood 26 Station S-T-,VR Series. lenntti . . .2 reels. . . . . . I reel I reel . . ...I reel... .. . I reel ... . . » — '« .. .2 reels. . , ...I reel ... . . .2 reels. . . I reel ...I reel... . .. 2 reels . . . . .1 reel. . . . ...I reel . . . I ..*( . . .2 reels . . ....I reel.. Feh 22 May 31 Aug. 30 '.May' io ! Dee'. ' ' 7 'Mrans siinclironizcrl score. iMcarts sound effects §Meann voice (includinq dialogue and incidental songs). A.T. after title meant All-Talker. P.T means Part-Talker. D means disc. F means sound-on-film. S e pt ember 6 , 1930 Motion Picture News IZS UNITED ARTISTS FEATURES Star Title •tEBad One. The (A. T.) ... *t§Be Yourself (AT.) (F)... •tstye> ui ine World (A.T.). •tSHoii Harper (A.t.j •tSLuminoi (A. T.) *t§One Romantic Night A. T.). ♦tSPuttln on the Rltz (A.T.).. Har t§fialfles (A. T.) Ronald Rel. Length Del Rio-Lowe May leb. Merkel- Holland Aug. Vole/ Hennoll Mar. Weslover-Lyon Jan. Cish-Nagel-La Rocoue Apr. Iichnian Mar. Colman July COMING ATTRACTIONS Title Star Rel. [ •tSAbraham Lincoln (A. T.)... Walter Huston Nov. •t§Bat Whispers. The (A.T.) ... Chester Morris •1c it i iuiiU Ft Llidrlie bftrtpim •t§Du B»rry, Woman ol Passion (A. T.) Norma Talmadge Oct. II •StLIMI (A.T.) Evelyn Laye Jan. 10 •tsForever Yours (A.T.) Mary Pickford Nov. 29 •tHeii ■ Angels (Fi . . Lyon- Hall Harlow June 7 •tSLottery Bride. The (A.T.) Ma Donald Garrick Sept. 13 8028 •tSReaciimg tor the Moon (A.T.) Douglas Fairbanks •tlSmllln' Through (A.T.) Joan Bennett *t§Sons 0" Guns (A.T.) Al Jolson •fswnat a Widow (A.T.) ....Gloria Swanson Oct. 25 tlWhoooee (A. T.) fiddle Cantor Sept. 27 8550 July 12 late l-ecl Mlns. Reviewed 3.. . 6073 74. ..Mar. 22 8 . .. 5"<77... 77 ..Feb I 30. ..7272. ...88 ..Aug. 23 22.. . . 8ja4. .. .m ftla. 0 IK . . 7533 84 fob 15 12.. ..fiS"2 72 ..Mar ?i I.. ..B22S....88. .Feb. 22 2b.. ate . .O.JUS....70. Length ..Aug. 2 Reviewed 29. ...8704 .Aug. 23 SOUND SHORTS Title Star Rel. Date •t§Glorlous Vamps (A.T.) Bobby Watson Jan. 25. •tfcSe'-onu H'niq.iiian Knapandv May 24. *t§The Americans Come (A.T.).. Otto Matleson Aug. 2 •^Wizard's Apprentice Aor. 20 •t§2ampa (A.T.) .,..., Sept. 6. Length .. 952.. ...895.. ...9781. ...84U.. Reviewed ...Jan " ...July 19 UNIVERSAL FEATURES Title Star Rel. Date •tSAII Quiet an Wetter*. Front (A. T.) Wolhelm-Ayres-Wray Aug. 24. Big Timber (Re-Issue) William Desmond Mar. M *t§Burning Trait (Reissue) Wm. Desmond July 29. •HCaptain of the Guard (A.T.) La PlanteBnles Aor. 20. •TsClimax. The (A. T.) Crawford- Hersh.lr Jan. 26. •tSCobens and thoKeltvs inSeotland. Sidney Murray Mar. 17 •tSConcentratln' Kid (A.T.). ... Hoot Gibson •fSCzai of Broadway (A.T.) Wray-Compsoo-Harron May 25.. *t§Dames Ahoy (A.T.) Glenn Tryon Feb. ». . •tSDevll • Pit, The Special Cast Mar. 9 Reviewed under title of "Under the Southern Cross" In April *t§Embarra«sing Moments (A.T) . Reginald Denny Feb. 2 •flFighting Legion, Tb* Ken Maynard Apr. 6. Flying Hoofs Jack Heiio Feb. 2 •JtHell's Heroes _ Blrkford- Hatton Jan. 5 Murray-Crawtord Mar. 30 Whiteman's Band fc Special Cast Aug. Fairbanks. Jr.. Page Sept Ken Maynard Mar. Hoot Gibson Feb. May J Length Feet Mins. ..12423. ..138.. . . 4jh« ...4223 , ...75)9. ...76., . . V-S. . S5. .,7600... 82.. .Apr. 26 .Apr. 8 Mar 29 Mar. IS •tiKIng of Jazz. The (A.T.). MS Little Accident (A.T.) *t Lucky Larkin. , •y-SMmint-n stranger. The *t§Mountaln Justice Krn Maynard •MNignt Ride Robinson-Kent 'tSPande of the West Ken Ma,n«ia •tSRoaring Ranch (AT.) Hoot Gibson •t^Song of the Caballero Ken Maynard 17. I. 2. 16. 4.. 12. 19. . Anr »7. June 2* Jan. •flSons of the Saddle Ken Maynard ............. Aug. •tlSpurs (A.T.) Hoot Gibson Aug. •fsSlorm. The (A. T.) Special Cait June •tsTrelllng Trouble Hoot Gibson Mar. *t§Tngger Tricks (A.T.) Hoot Gibsnn June •tSUndertow Nolan- Ellis-Brown » -0 •taWhal Men Want All Star July •fWhite Hell of Pltz Palo) Special Cast June White Outlaw, The (Reissue) Jack Hoxio May •t§Young Desire (A.T.) Mary Nolan June ...7314 ftl . ..5773.... 66.. .6268... 69. 27. 1929 Issue ...5230. ...58. ...6763. ...75. .. .3812 43 ...8148. ...70. .. .5299 50. ...9163. ..102. ...7897 87. .. .5.(15 . 04 ...5784 64. ..6748.... 75.. .. .5609 62. .. .5900 65. cno4 67 ..8J24.::;7$.., .80. .67. 3 24... 5303. ...58. 22. 23. I. rs 3 I.. 75. 8.... 8521.,.. 73... July 12 ...7203. ...5198.. ...5462 57 Mi25. .. S6 ...6041 67.. ..7727. ...80.. is Anr. 26 Feb. 8 . .Juno 29 ..Doc. 21 Dee. 21 ..Apr 19 ..Apr. 5 ..July 12 . Mitt, a . Feb. 15 .Mar. 22 . Dec 28 .Feb. ! Miv 71 July It ..Aug. 9 .Sept. 6 Aug. 23 .Mar. 29 .June 21 Ian. 4 .Sept 6 .May 10 Coming Feature Attractions Star Rel. Date Length Feet Mins. Reviewed Title •tSBIind Husbands (A.T.)... 'tsBnudoIr Diplomat (A.T.) *t§Cat Creeps (A.T.) Hersholt-Hackett-Twelvetrees. '.'.'.'.'.'. '.'.'.'.'.'. '. '.'.'.'. '.'.'. '..'.'. ..'. '. .'. \ '. •fICohens & Kellys Hunting Big Game in Africa (A.T.) Sidney-Murray •t§Dracula (A.T.) .UL"' J: WesL L*i'-« Lupe Velez-Lew Ayres . .'. .'.76it '* "el ."^^^\'^\\\".".'.'.' .".'." •jtHunchbaek et Notre Dame (A.T.) •niady Surrenders, Th. (A.T.)Conrad Nagle Oct. 6 .'...'. .'.*.'.".'.'.'.'.'.'.*.' ■{(Merry-Go- Round (A.T.) .... Loll- Boles ", •fsOurang ......"! •§tOutslde the Law (A.T.) .. ..Nolan-Robinson Sept. |"a/.*.".Vl"lt " 78 "°Auo 23 •tl Resurrection (AT.) Boles-Velez lt§Salnt Inhnson (AT) Ayres-Wray •t§See America Thirst (A.T.)... Langdon-Love-Summervllle .......... \".\*.\*.".°.".".'.\ • TsStrtctiy Dishonoraole (A. T.). John Boles •tSVIrgm of Stamboul (A.T.) Title Alias the Bandit , All Wet Anthony 4 Cleopatra (reissue). Banqr •> Bravery Bashful Whirlwind (Reissue)... Battling Kid. The Beauty Parade. The , Benjamin Franklin (Reissue)... Boundary Line. The (Reissue). Close Call (Reissue) Columbus & Isabella (reissue). Crunked Trails Crimson Courage Danaer claim Tho Fighting Terror (Reissue) ... Frenrh Leave Follow Mo . . Foul Ball Gettlno th. Air Her Bashful Reau ' His Girl's Wedding .".." Indians Are Coming Kounry Fair Last Stand Law In the Saddle Lightning Rider. The Lightning Express (Serial) Make "> Snjpi- Man Hunter. The Matter o( Pollrv Milky Way (Reissue) SHORT SUBJECTS Stor .Bobble Nelson Sid Saylor Tod Canon . . Edmund Cobb . Bobbie Net, on Arthur Lake .. . Fred Humes Edmund Cobb . Ted Carson . Ted Carson , . Bobbie Nelann . B ill ie Sullivan ... Sid Saylor Arthur Lake Sir) Saylor Arthur Lake . Arthur Lake Arthur Lake Sorial 15 Episodes. Oswald Cartoon Bobble Nelson Ted Carson Ted Carson Chandler. Lorraine Slrl Savior Ted Carson Edwards Charlie Puffy Rel. Date Length Reviewed May 17. ...2 reels. .. ..Apr. 19 , .2 reels. . . . ..May 24 May 26.. . 1 reel reb. 8.. . .2 reels ..Jan. II Auq. 30.. 14.. . .2 reels June ..2 reels. ... ..May 24 July 2.. . .2 reels ..June 7 June 23 .. ..1 reel July 5.. .2 reels Aug. 2.. 9... June . 1 reel May 3.. .2 reels ..Mar. 29 Mar. 8.. . .2 reels ..Feb. 1 Mar. 22. . . 2 reel! ..Feb. IS July 19 .. Mar. 19.. .Mar. 8 Aor. t Apr. 30. .2 reels Apr. 16.. 5.. Mar. . .2 reels ■ Feb I June II . .. . 2 reel, .Mav 21 July 23... .2 reels.... .June 28 ..2 reels Aug. 23 Jan. 6... . 1 reel . Dee. 7 Jan. 25.. . 2 reels .Dee. 21 Apr. 5.. . 2 reels . Mae. t Aug. 23... .2 reels. . . .July 19 June J.. . 10 episodes. r-h 19 .2 reel. .J»n ID July 28... ..2 reels ...July 5 Jan IS.. . 1 reel Mar. 10.. . . 1 reel Omar Khayam (Reissue) July One Vtti rtignt Roach-Edwards r«u. Paul Revere (Reissue) Aug. Plane Urajy Sid Saylor July Peekaboo A'truc Lake May Pony Express Kid. The Edmund Cobb Aug. °-i«t i>( Honor bubuio Ncuwn Feb. Prehistoric Man (Reissue) Aug. Promo Kid. I ne t§Chrlstmas Cheer (A. T.) Mrhile r-nn Carmen •t§Cold Feet ...r..(|n^ students •tIFInger Prints (A.T.) ItsFootllghl Follies (A.T.).... •KUalowe'en .... *t§Hommer & Tonga (A.T.).... M§Hash Shog •tlHell't Hoolt "M.nnerkerl •tSHero of the Flames (A.T.)., •UHls Bachelor Oaddy •tSHot for Hollywood •Hurdv Gurdy •t§lndlans Are Coming (A.T.) . ••Mad. PnT Tile •t§Kld Roberta (A.T.) Star Rel. Mar. Oswald Cartoon Mar. 0 - » .id Cartoon Mar. .Sunny Jim June Sporting Youth Mar. .Sunny Jim . Feb. .Oswald Carlonn Feb. Oswald Cartoon Aug. vln- Aut. •tKlsses and Curaet •t'Lightning Express. The (Serial) •t«( Iva Ghoatt (F fc 0) •tSMush Again •tSMy Pal Paul •If Neighbors •♦SNnt So Quiet •t§One Day to Live (A.T.) •• .i„.H,.„. Snorts •t§Parlez-Vous "(Prison Panic •ttjRnval Fnurflush M§Sehoolmates •nseeing Stare •t§Shes a He (A.T.) •t§Sister's Pe«i • + °mpny Salesmen •tfSpell of tho Circus (A.T.).. •fSSpooks •IKSleep|eeh||,» (A. T.) •t§S1op That Noise *t§Strango As It Seems Novelties *t§Talklng Newsreel s'Tarran the Tloer (Serial).... •tfjTerry of the Tlmee (Serial).. •tSTr»nV Troubles •tSTramoIng TramM •tsUo and Downstairs •tSVernen's Aunt .Kenneth Harlan Mar. .Sporting Voutn Feb. Cnnrtinn Vo.ilh Apr. Kane Richmond Leather Pusher Series Oct. Oswald CarttMin Apr. Oswald Cartoon June Oswald Cartoon Aug. June Sunny Jim May Oswald Cartoon May Oswald Cartoon Ian. McCoy- Roy Oet. 1 nrenlne Pereln Mar. .Kane Richmond Leather Pusher Series Sept. Oswald Cartoon Fob. Lorraine-Chandler June Ann Christy Jan. Sunnv Jim Apr. Oswald Cartoon June Sunnv Una Mar. Oswald Cartoon July All Star Sept. «le) >»vlne Summervllle Sept. Oswald CaMnon Apr. Sporting Youth Feb. Sporting Youth Apr. Soertlnq Youth Mar. Sunny Jim Sunnv |im Feb. Oswald Cartoon Aug. F. Bushman. Jr.-N. Vaughn. Jan. Oswald Cartoon iuly Soo'ting Youth Jan Sunny Jim Julv Sept Frank Merrill Doe. Howes-Thompsoa Aug. Mar. Oswald Cartoon Mar. Jan. Dent-Archer Feb. 14.. n 18.. 9... 7 21.. ..Apr 23 9.. ..July 1!) 22. .. 2 '-'is . . .Jan. 18 II.. 12 . .2 (ttis 1 . . 28.. 24.. . . 1 reel 18. . 16.. 30. . 28. ..Aor. 76 15.. 71 19. . Mar IS 2 . .2 reels . Mar I 7. .Aor. (9 12. 21 IS. . 7.. 7.. Dos. 7 12.. 10. 15.. 24.. 27. . 31. ...2 reels'... ..Mav 18 Date Length Reviewed 3. ..2 reels 17.. ..1 reel ..Apr 5 3.. . . 1 reel ..Feb. IS 25.. ■>l SI.. ..Mar. 29 3. . .2 reels ..Dec. 14 3. . . 1 r.e| . . .Jan II 18.. i. . 2 ir-K . Mar ft 23.. 3. 14.. ..Apr. 8 8.. 14.. . . 1 reel ..Apr. 12 2. II . . 1 reel 7 2.. .. 12 episodes . .2 reels 14.. Apr. (9 19... . 1 reel .May 24 70 1 reel Nov. 3t 18.. ..12 Episodes 24.. . IU evouues. Feb. 22 3.. ..2 reels .Aug. 23 17.. ..1 reel . .Jan. 25 2... .10 episodes.. April 12 20.. II 23.. . 2 reels . Mar. 29 18.. .1 reel .June 28 26.. 2 "els Mar. 1 7... . 1 reel .July 26 24.. . .2 reels ' '"IS Dec. 14 10... .2 reels 28.. .1 reel .May 18 17.. .2 reels .Jan. 25 28.. ..Apr. 26 17.. . 2 reels Mar. 8 . .2 reels .May 10 ?R . 7 'e-ls .... .Jan. 25 18.. .1 reel ...... . .. 12.. . in enisodes. .1 reel 21... 0 1 ■ , r|b Dee 14 16 .. 1.. .2 reels .June 14 • «... . 10 eniandes. II... . 10 episodes. .June 21 1?.. .Feb. 15 31.. 79 28 19.. .Feb. 1 WARNER BROTHERS (Available sound-on-disc only J Tin* A Soldier's Plaything Big Boy 'tlCourage (A.T.I *t* Dancing Sweeties a •tsDumbells In Ermine (A. •t?Evldonco (A.T.) •tIGeneral Crack (A. T.)... •HGolden Dawn (A T.) •tSGreen Goddess. Tho (A. T •t§Hold Everything (A. T.). *t§lsle ol Escape (A. T.)... •t§Mammy (A T.) •HMantrflm Blankley's. The(A. •«'M,e M„n... (A. T.) Matrimonial Bod Office Wlte , •TsOh! Sailor. Behave (A.T.) *t§ Recaptured Love •H Rough Waters ( A. T ) •t§Royal Box (A.T.) (Gorman). •tSSernnd Choice (A T.) .. •ItSecond Floor Mystery (A. T ) •t«She Couldn't Say No •tSSnng of the West (A.T.)... •♦C-Thnae Who Oanett (A. T.) . . . *t§Three Faces East •tSUnder a Texas Moon (A. T.) •tSWIde Ooen (A. T.) S»a- Rel Da»a .Leder.Lvon-Langdon Sept. 6.. .Al Jolson Aug. 30. Bennett Nixon June 7.. All Star July 19.. Armstrong. Gleasnn-Kent ....May lu.. Paulino Frederick Jan. 25.. John Rarrymoro Jan. 25.. Woolf-Segal June 14.. George Arllss Mar. 8.. Llqhtner. Brown-O'Neill May I . Blue Loy Mar. I.. Al Jolson May 31.. John Barrvmore May 24.. pin-Tin-TIn May 3.. All Star Attq. 9 . Makaill-Stono Aug. 23.. Olsin & Johnson Aug. 18 . "•' rl- "■'" Mar. 15.. Bennett- Halllday July 8.. H(u I m I m June 7.. Molssl-Horn Dolores Costollo Jan. 4.. Withers. Young Aor. 26... Llghtner. Morris Feb. 15.. Boles. Segal Mar. IS.. »•-».. ot.te Aor. 19.. Bennett-von Strohelm July 26.. Ill loires-Loy-Bcory Aor. I.. E. E. Horton Feb. I.. Length Feet Mlns. Reviewed July 26 6830 74... May 31 June 14 .Juno 7 .Oct. 19 Nov. 16 June 21 Feb. 22 Apr. 12 .Apr. 5 .Mar. 29 Apr. 12 Aor. 12 Aug. 9 .6300. ..7152 9R09. .7447. .6653. .7513 ..5814 .7570, .6167. . 43R3 .6030. .5850... 65... July 12 ..70. .79. .109. .83.. ..74. .84. ..65. ..84. ..68. ..49. ■i i in .6120.. .4280.. 8nno.. .8150.. .5268.. .6413.. 7I»5 . fiX-6. . .6120.. .74i)8. . .6341.. .68.. .68.. 89 . .91.. .59.. .71.. .80. . 76 . .68.. .83.. .71 .. June 7 .July 26 Dee. 28 .Jan. II May 10 Feb. 22 »<" it July It June 21 Aor. 12 Mar. 29 Coming Feature Attractions * Means synchronized score. Title Adam and Evening Bad Women § Barber John's Boy Pn'd Wee Ve.ing Captain Applejack Captain Thunder (->'i',l-nn ef nreams Divorce Among Friends.. Fifty Million Frenchmen. Gay Caballero . . P-H « Ri ♦ to '"omen ... Donrwav to Hell Ex Mistress I if* »f th6 Party Maybe Its' Love .Oell-Boley-Gordon • Holmes-Mitchell .John Halliday . Fay Wray-V. Varconi Length Reviewed .5940 Aug. 23 .All Star . Olsen & Johnson.... ! witVers-NiVg'ta* '".'.'■ '. .Ayres . Nolan-Hamilton .Winnie I inhtner ... .Brown-Bennett t Means sound effects. §Weans voice ( All-Talker. P.T. means Part-Talker. D Sept. 20 including dialoaue and incidental songs), means disc. F means sound-on-film. A.T. after title means 124 Motion Picture News September 6 , 193 0 27 7220 Aug. 16 27. ...7926 Aug. 30 Length 882... . 523 Reviewed 10.. Apr. 12 6.. Feb. 8 971.... 1 1. Apr. 12 16 .Mar. 15 633... Maytlme .,..■■•• ••••• Moby Dick John Barrymort Sept. Old English George Arllis Sept. Outward Bound Howard-Mercer Pennj Arcade Withers-Knapp Red Hat Sinner* Winnie Llghtner Rlvi-r'i End Blcklord- Knapp Sit Tight Llghtner-Brown Steel Highway Withers- Aster Sweet Kitty Betlalrt Claudia Dell i""ii Viennese Nights Gray- Segal -Hertholt Sept. 20. ...9007 Aug. 30 VITAPHONE VARIETIES (D) Title star Absent Minded Perklns-Ford Alda. Frances I0".0;' -■■■.■ And Wilt* .... ElUott- Davt* At Home. Potter "series Llttlefleld-Howard 1435. At the Round Table Hellmger-Hopper-Runyon-Corbett At Your Service Lanuls-Halllgan-Blackwood ...., R.r.tnni Oavs Cast of Children B*nrr. oi i *.nos A ......... Hovt-Coots-Quintelle 719 8.. May it Believe it or Not. Na. I Robert L. Rii-ley 2 reels May 24 Believe It or Not. No. 2 Robert L. Ripley «, 'Vh0; No,• No- 3" • • • • v •.RJob.ertFr'ii,.RlBle.y .:::::::::::::: :;:;:::: jb,v.v.w:.v«; " " ■ Brrnle Ben '. '. ..... Orchestra 771 . . . . 9 Apr. 19 Bg Money, Potter' Series Ljttl.fleld-Howard 1 141 ... . 12 May 24 rich-, .nrj B-tter Watsons 8. .Aug. s Body" Slam TnT. ..... . ....... Lamber.-Ledoux-lrving I reel July 19 Bridal Night EMInj 865. . . . 10. . Mar. 8 Bubble Party.Tha Geo. Sweet *»»""« Bubbles Vltaphone Kiddles 688 8 r»vr Club i " The) Leach, Merman-Plcrlot 793.... 9 %'^t, %,..::::::::::::::. oio,3^ M.rtin.m 9..jun8 21 Cheer Leader The Tom Douglas 8ZB 9 Christmas Knight Washburn-Eddy-Mlddleton 696 8 College Capers • ■„•" '■ .'«■"•'■» Colltglate Model. The Ona Munson 2 reels May 10 Congo iazz Lonney Tunes No. 2 1 reel •••Au9- 3.° Contrary Mary Bohby Wa'son 839 9. .June 7 Cry Baby Vernon-Treen Dancer Lllel-Campeau-Merrlam 744 8..Mav 71 Desert Thrills Etfwlii Rytlett 725.... 8 .July 29 Devil's Parade. The Sidney Toler 888 10. .June 14 Dining Out Kent-Lake Doctor's Wife Pannbo'n-Olmsted-Mltchell Done In Oil. Potter Serle* Llttlefleld- Howard 1539 17. June 14 Durklno Duty Conklin-Morgan 493.... 5 Duel. The Flelds-Teasdale Emergency Case Hugh Cameron Eternal Triangle. The Rich-Standino-Kallz Evolution Prooress of Motion Pictures 10. .June 21 Fvniuiien nf the Dance Lupino Lane 1071 12. .Feb. 22 Family Ford Fashion's Mirror Newberrv-Thompson Faust. Duet-lst Aet Chas. Hackert 872 16. .Nov. 20 Feminine types Jean Barrms Fight The Norman Brnkenshlre I reel May 10 Find the Woman Hugh O'Connell 817 9 Five Minutes From the Station. .Overman-Churchlll-Sldney Footnotes Page Sisters ft Oscar Grogan 519 6. .Apr. 19 For Sale Gregory Ratoff 523 6. .June 14 For* Ford- Lane Fowl Triangle Franw. The Bovit-Mlrfrlleton fl'l . . . 10 Getting a Raise. Potter Series.. Llttlefleld. Howard II36 l3..Mav in Ginsberg of Newberg Eddie Lambert 2 reels Aug. 2 Girls We Remember Glee Quartette, The iark Buchanan 552 6. .Feb. 15 Going Places Shaw & Lee 660 June 7 Grand Uproar Jim McWIIIIams 702 8. .May 31 Grounds tor Murder Foster-Glendenning Gym lams Lew Mayer 635 7. .Apr. 19 Head Man. The O'Connell -Kelly 796 9. .Apr. 19 Heart Breaker. The Eddie Foy. Jr I3I5 15 Heldt and His California!* June 7 Her Relatives Neelv Edward His Blq Ambition Potter Series. Littlefleld-Ward 2 reels Aug. 30 His Public Morris & Campbell Holland 733 8. .June 14 Holldav In Stnryland. A Vltaohone Kiddles 799 9 Hold Anything Looney Tunes No. 3 Horse Sense Bob Roebuck Idle Chatter Lou Hnltz P08 lO.Anr. 19 III wind. An Hlbbard-Loreh-Graham 2 reels June 14 Japanese Bowl. The 694 8. .June 14 Jazz Rehearsal Kane-Edwards I reel May 10 Keeolng Company Eddie Buzzell 1 746 . .19. .May 10 Legacy. The Betty Compton 2 reels Aug. 30 Letter* Pauline Garon 800.... 9 Let's Elope Betty & Jerry Browne 645 9. .Jung 14 Let's Msrga ...- Doree Leslie Lobo Dog of Dogs Lobo 390 7. .Mar. 8 Lonely Glglo tnttl Loder 922 9 Lost and Found Demarett-Bond (This aet not yet released) Love Boat. The Hoi man fimuerg 754 8. Mar. I Many Happy Returns Connolly- Gottschalk- Evans 2 reels Aug. 30 Married Flint-Rldges-Foran Master Sweeper. The Chester Conklln 904 10. .Mar. 8 Matinee Idle Henry Hull 685 8. June 14 McLallen. Jack I reel June 7 Military Post. The Roberto Guzman 570 6. .Mar. 15 Modern Business Money. Money, Money Mason-Keeler 876 10 Mr. Intruder Otto Kruger Naggers, The Mr. & Mrs. Jack Norworth Naggers at Breakfast. The Mr. & Mrs. Jack Norworth 845 9. .June 14 Nay, Nay, Nero Cameron-Watson Nile Green Brortrrlrk-Crawford 740 8. .June 7 No-Account, The Hardle-Hutchlnson 777 9 Office Steps McNaughton- Thompson 874. . .. 10. .May 31 On the Rancho Will & Gladys Ahern 600 7. .Mar. 15 Only the Girl Wattlas-Marah 580 6 Operation. The Edgar Bergen 835 9. ..Aug. 9 Out for Game, Potter Series Llttlefleld-Howard 2 reel* Aug. 1 Pagliaccl Giovanni Martinelll Pa Gets a Vacation, Potter Series.. Llttlefleld-Howard 1243 14 Paper Hanging .. Johnny Arthur I reel May 31 Paolo. Paqulta &. Chlqulta 832 9 Pa> Oft. me H. B. Walthall 1076 12. .Mar. 8 People Versus, The Campeau-O'Malley 548 6. ..Apr. 12 Perfect Understanding, A May-Oaks 537 6 Play Boy. The Fox-Curtis 2 reels Poor Aubrey Franklin Pangborn 2 reels May 10 Poor Fish. The Cavanaugh-Ridges-Schafer Putting It On Jarvis-Bond Railroad Follies Varieties No. 4209 1 reel Aug. 23 Reno or Bust Pangburn-Elllott I 150. ... 13 .June 7 Ru-id Knights 9. .Aug. 9 Rhythms Relsman Band 15. .Aug. 9 Royal Fourflusher. The Eddie Buzzell 1556 17. .June 14 Rural Hospitality Roger Imhoff Russian Rhapsody, A Kuznetzoff & Nicollna 704.. ..8 Salesman, The Orth- Vernon School Daze Musical-song-dance skit 2 reels Aug. 30 Scotch Taffy Scott Sanders Seymour, Ann Songs Shakespeare Was Right She Who Gets Slapped Tom Dugan June 7 Ship Ahoy All Star Sinkin' In the Bathtub Looney Tunes No. I I reel May 10 Skin Game. The Irving-Lambert-Duffy 7 7 10 10 14 7 Slick As Ever H. J. Conley 2 reels June Song Paintings Ann Seymour I reel June Song Plugger, The Joe Frisco 1390 16. .June Sound Effects Buddy Trans 653 7. .May South Sea Pearl Gaston Glass 2 reels May Stand Up. The Watson-Cameron- Mack 685.... 8. .June Still Alarm. The Webb-Allen I reel June Strong and Willing Trlxi. FMaan™ Strong Arm The Harrington-O'Nell Substitute, The Chas. Lowrence Surprise Dugan- Leonard 1038 12 Suspicion Lyons- Earie- Morne System Clements- Knanp Taking Ways Codee & Orth 2 reels May 10 Talking It Over Jack Osterman 739.... 8 Taxi Talks Trary-Alexander 1346 l5..Jun» 14 Temole Belles Green-Blackman 1346 15. .June 14 Tenement Tangle. A Ryan & Lee 756 9.. June 14 Thank You, Doctor Varieties No. 1026 1 reel Aug. 23 Tintypes Yorke & King 23 Skiddo Lew Fields 854 10. .June 14 Two of a Kind Lytell-Fant | reel June 7 Two Rounds of Love Rennie-Dixon Varsity Show, The Olive Shea Venoeanrr Richmond-Moorhead 819 ... 9. Feb. 9 Victim. The Orth-Howard Wanderer. The Douglas Stanbury ,. .'"' Who's the Boss? Pangborn-Howard .801. Webster ian Students Ryan- Lee Wedding of Jack and Jill. Tin. . Vitaphone Kiddies 701. Wedding Belles Howard-Newton 485. What a Life 955.. Who Pays? Murray-Oakland 942 Window Cleaners Brice-Edwards 637" Woman Tamer, The Gilbert-Howard-Davis ...." Won to Lose Irvign- Lambert Work. Milton C Yamekraw 857. ..'..9 ..9.. Apr. 19 ...8. .June 7 . 5 .11. .June 14 .10.. Mar. 15 ..7.. Apr. 19 Apr. 26 Motion Picture News Leads The Field Published in Convenient Pocket-Size Form In answer to the re- quests of hundreds of exhibitors the popular monthly feature in Asso- ciated Publications Kine-Quip- ment Section has been reprinted in book form, making available a handy aid to exhibitors encountering various sound equipment problems. "101 Answers to Sound Questions" has been especially prepared by George E. Chamberlain, recognized author- ity on sound equipment. This is not a treatise; not a book of theories; the questions asked are actual inquiries made by exhibitors on problems they have encountered and Mr. Chamber- lain has answered them in brief practical form. But given without cost to subscribers to any one of the ten Associated Publications. SELECT THE TRADE PAPER YOU WANT— FILL IN COUPON BELOW AND MAIL TO-DAY. Worth $100.00 ASSOCIATED PUBLICATIONS _ni.\ Ti'uii: D J I ._ Covering San Francisco, Los Angeles, Seattle, Portland, Denver and Salt Lake City territories. Covering Dallas and Okla- homa City territories. rr Covering Minneapolis. Mil- waukee, Omaha and Des Moines territories. Covering Kansas City and St. Louis territories. "\i/(ofa>;/ Jhrhiiv / ' DfcfeST Covering Chicago and In- dianapolis territories. Wm Covering Detroit territory. mm Covering Pittsburgh and Buf- falo territories. \r % ohio, v Ul iu Y! i'lrtn Covering Cleveland. Cincin- nati and Louisville terri- tories. MHIW ENCLASfD f"| Covering Boston, New Haven and Portland territories. Covering Atlanta, New Or- leans, Charlotte and Mem- phis territories. }*{atioi\al in Scope ^L-ocal in Service^ ASSOCIATED PUBLICATIONS, INC., Date , 1930. Glover Bldg., Kansas City, Mo. Gentlemen: Herewith find two dollars ($2.00) or one year's subscription to the publication checked below with which I am to receive without charge a copy of "101 ANSWERS TO SOUND QUESTIONS" by Geo. E. Chamberlain. Film Trade TOPICS Motion Picture TIMES □ □ The Reel JOURNAL Exhibitors' FORUM New England FILM NEWS The Ohio SHOWMAN Motion Picture DIGEST Michigan Film REVIEW Weekly Film REVIEW Movie AGE Name Position . Theatre City and State . THREE N OF I\IK1\<. Bringing More SERIES MEDIES or Your Lights \VA\Ninnv V CCMEDIES (f (Sk£toocvtumal U-CctuAjeA^ GAYETY COMEDIES Watch 'em step! How those boys and girls can make whoopee! A Freshman-Sophomore battle isn't in it for action by comparison with these comedies of youth. With Ray Cooke and Marian Shockley supported by a big cast you'll find plenty to bring the laughs in the first one — "THE FRESHMAN'S GOAT" Johnny Hines' return to the Edu- cational banner finds him in a story ideally suited to the talents that have made him famous. Smooth in story and action, well dressed, full of laughs, this first Gayety is a featurette that would make a week-end party look like a prayer meeting — "JOHNNY'S WEEK END" Hot tamale! What a send-off for this new talking comedy group. Mex- ican senoritas, and don juans, and serenades, and pursuing sheriffs, and cactus, and Tom Patricola, and Joe Phillips, and laughs. The director, William Goodrich, rates a whole "yes" chorus for this one — "SI, SI, SENOR" EDUCATIONAL FILM EXCHANGES, Inc., E. W. HAMMONS, President Member, Motion Picture Producers and Distributors of America, Inc.. Will H. H\jo, President MI'IIVMtllt It. I«M0 Reg. U. S. Patent Office The First M-G-M Release of 1930-31 Continues M-G-M Hit Record ! RAMON j NOVARRO CALL OF THE FLESH PORTLAND "House needed more seats," says Variety. KANSAS CITY "Pantages leads town."— M. P. News. SEATTLE "Best business in weeks at 5th Avenue." CLEVELAND "Exceptional business at State." COLUMBUS-— "Crowds jam into Ohio Theatre." DAYTON -"Standing room constantly." LOUISVILLE — "Mostly femmes. Good matinees." — Variety. FRISCO — " 'Blushing Brides' and 'Call of the Flesh' lead town. NEW ORLEANS — "Sensational business at State." LOS ANGELES- "Women are for it."— Variety. MEMPHIS "A knockout at State Theatre." metro-goldwyn^W^Ve -M. P. News. Ol. \l II. SO. II Published H Lot Amgele* Sew 1 oi'l*. Price 20 Cent* i hie Ago With the season's Sensational Smash fi C RENO J 9 From the Best-Seller Novel by Cornelius VANDERBILT Was syndicated serially to over 20,000,000 newspaper readers! Marks the triumphant return to the screen of RUTH ROLAND With KENNETH THOMSON, SAM HARDY, DORIS LLOYD, JUDITH VOSCELLI Directed by GEO. J. CRONE The Scion of one of America's great families has com- bined the might of a great message with the lilt of love, the swan song of mismating and the excitement of tense drama. A "natural" for all audiences. NATIONAL TIE-UPS GALORE! v. v \\ \ HEADLINES that mean BOX OFFICE LIKES! MARX BROS. "ANIMAL CRACKERS NUTS" GROSSES N.Y., CHICAGO, FAR EXCEEDING "COCOA- BOSTON, EVERYWHERE! LUBITSCH'S "MONTE CARLO" PLAYING TO S.R.O. CROWDS AND RAVE REVIEWS. 3rd BIG WEEK RIVOLL NEW YORK "ANYBODY'S WOMAN," CHATTERTON- BROOK DRAMATIC SMASH, AVERAGING 75% ABOVE AVERAGE BUSINESS "THE SPOILERS," MIGHTY REX BEACH -GARY COOPER- CAREWE KNOCKOUT, TO JOIN PARAMOUNT HIT ARMY HAROLD LLOYD IN FEET FIRST, ROGERS- CARROLL ALL -TECHNICOLOR "FOLLOW ,* THRU," "FIGHTING CARAVANS, CHEVALIER * "PLAYBOY OF PARIS," BANCROFT "TY- V PHOON BILL," 60 MORE, ON THE HIT WAY! *v **** J^V * Produced by Harold Lloyd Corp. Paramount Release. -&X U-JU J SSZ3& m0^*%t^WW' rtriftir* t II CLARA BOW brings a NEW KIND of SHORT to YOU ! Clara's the star in the first gala issue of the industry's sensational new short, PARAMOUNT PICTORIAL. Your audience swims and romps with Clara in an intimate way. And gets an eyefull and earfull of other breezy entertainment besides. A fresh type of single-reel short, as swift and snappy as the "It" girl herself. PARAMOUNT PICTORIAL comes to you 12 times a year — one a month. The latest addition to the greatest quality program of shorts on earth! C'MOiV *\ Book PARAMOUNT ALL-STAR SHORTS h ^/^sPr^m^n^^ TIFFANY PRODUCTIONS INC 1I930-I93I SPECIAL FEATURE PICTURES SUPER PRODUCTIONS 62 SHORT SUBJECTS ^^^4^ \ \ SMASHING ACTION WESTERNS and OUTDOOR MELODRAMAS BY THE BEST Directed by EMORY JOHNSON, and featuring JAMES HALL, ANITA LOUISE, JEAN HERSHOLT, PAUL HURST, YOLA D'AVRIL, HOBART BOSWORTH and BLANCHE FREDERIC! Roaring engines, leap- ing flame* — deed* of heroism, tma*hing climaxe* — the most thrilling fire ttory ever written. CIRCUS PARADE A JAMES CRUZE SUPER-PRODUCTION from the »tory by JIM TULLY. A book read by millions — a story of two-fisted circus life. Poignant drama — a mad battle of circus men and towns people — aerial thrills — sawdust tragedy — screened by the master hand of Cruze — realist of the talking "ALOUA OE // Directed by AL ROGELL The passionate love of a fiery exotic beauty — tempestuous drama — the tragic death of the Hawaiian Bird of Paradise who flings herself into the lava vortex of a blazing volcano. AM ESBga WHALE PRODUCTION To be a great picture by a great director — selected as one of the ten best directors of the world in the FILM DAILY poll- a master in the art of the spoken screen drama as exemplified in the greatest picture ever made — "JOURNEY'S END" conceded by all a picture achievement. The story and cast of MR. WHALE'S super-pro- duction to be announced shortly. , i MQRAN of the LADY LETTY v A thrilling, (ripping , |Umoroui tal* of th« M by FRANK NORMS A girl wh« uiM tlw •»»• lib* > man — who taught • pamporod •on of fortune to fight for lovo and lifo —who faced a alant-eyed pirate crow ■ nd conquered' Savag* smuggler* roving the Pacific — a d*r»-d* man-girl who know no fear— « flabby society thoik •hang- and mad* a man iirderoui mutiny — a burning achooaer tti rac* with d. a t h ! **1 H rW »li » ri M DIRECTORS-WITH THE FOREMOST STARS HHhHHHBHBBhBI W GIRL of" the IMBERLOSl" By GENE STRATTON- PORTER, a great book brought to life — a girl's battle to find her right- ful place in society — murder in a swamp — the sombre woods brood- ing over the mystery of a man's death — a girl's heroic struggle against terrific odds. LEFTOVER LADIES Adapted from the original by URSULA PARROTT, author of "EX-WIFE" and "STRANGERS MAY KISS." A woman — beautiful, desired freedom no matter what the cost — she laughed at the bonds of matrimony — she defied convention — she loved — she paid. A drama of a woman who loved not wisely but too well. n JAMES CPUZE PRODUCTION Some of the greatest successes of this master director have been history-making epic productions of a spectacular nature. His handling of big themes, huge crowds of people, hi* deft touch in the transition from "mob" scenes to close-ups of individuals, never once losing the massive sweep of his theme, will be exemplified at its best in this production. Story by A P. YOUNGER. Screen play by HARVEY H. GATES. Directed by BERT GLENNON. North China and its savage bandits — —an American Robin Hood who leads them — a crafty Mandarin who steals silver shipments and is "hi-jacked" by the white man. Strange, picturesque characters drawn with bold strokes across a background of Oriental mystery and intrigue. Battles in the moun- tain fastnesses — raids by savage hordes. Thrills. Action ! <* &* ^ xd** \o»* I ** -**» »o\eX ^6 . ^ oV* kV sri *■* <•» dtf // / & *? & ^v ^ #p >1 & v*v *VC i*° ,^e / AL ROGELL is the man who directed "MAMBA," the all- Technicolor feature that was one of Tiffany's outstanding successes last season. In that picture he made a big name for himself as an action director, one who can deftly weave into the romance of his picture, all the thrill and suspense the most ardent fan could desire. This will be personally d.rected by Rogell. h EXTRAVAGANCE , Something new under the »un in comedies — monkeys that dress, act and TALK like human beings in a series of hilariously, up- roariously, funny burlesques of current big picture hits. Rib-splitting, seat-rocking, house-shaking two-reelers that will prove sure-fire at your box-office and make audiences demand more and more TIFFANY CHIMPS. Your program will not be complete without them. LASSICS IN SLANG WitK PAUL URST \ ^SPl 4> 'Jr And PERT ELTON The dumb prize tighter and his girl friend — He took it on the chin in the ring and on the dome at home — Flashing gloves, clanks on the jaw, a flop to the canvas! '<*;.;?» & ^ ^ u r% J OUTDOOR ELODRAMAS Sr BOB LEASE STEELE WESTERNS I §^=£ LAWLESS VALLEY THUNDERING HOOFS THE FIGHTING GRIN THE UTAH KID BRANDED MEN BLAZING GUNS NEAR THE RAINBOWS END THE RIDIN' FOOL OKLAHOMA CYCLONE THE SUNRISE TRAIL HEADIN' NORTH THE LAND OF MISSING MEN THE LURE OF THE YUKON ROARING BARRIER THE DANGER SIGNAL THE ARCTIC PATROL THE OJIBWAY THE GHOST SHIP ONE REEL MUSICAL FANTASIES FORBES RANDOLPHS KENTUCKY JUBILEE SINGERS ONE REEL TWO REEL REEL SYMPHONI ONE REEL MULTICOLOR SUBJECTS ROLLING STONE SERIES I IrrANY subjects ARE BOX OFFICE INSURANCE IFFANY PRODUCTION/ INC 729 fEVENTH AVE. NEW YORK CITY. . . . and you can lick any opposition on earth! BUY WITH BRAINS Pictures count these days! NOTHING BUT PICTURES! Yesterday's receipts won't pay to- morrow's bills — wailing and waiting won't keep the opposition from throttling you ! BUY WITH BRAINS Don't envy the opposition — BE THE OPPOSI- TION! You've got to have a product better than your competitors best — otherwise you're licked! BUY WITIt BRAINS You're back in the picture business! Pick your product! Loud barking never filled a theatre — but pictures!— "HONEST TO GOD" attrac- tions kept you alive! FIRST NATIONAL HAS TWENTY READY-TO-SHOW HITS (OUT OF 35) TO BACK ITS CLAIM TO LEADER- SHIP! WE'VE GOT THE EDGE ON THE INDUSTRY AND OUR EDGE IS YOUR EDGE-IF YOU BUY WITH THE BRAINS GOD GAVE YOU. ▲ 3ir*t national JHi ] Picture* Sty REMEMBER: First National is respon- sible for most of our suc- cessful showmen — FIRST NATIONAL IS GOING TO KEEP THEM SUCCESSFULI CONFIDENTIAL: Your First National sales- man can show you an opportunity of a lifetime! Tomorrow may be too late. 'Vilophont" ii the registered Irode mork of the Vitophono Corp. designating its products. the DAWN PATROL —11th week N. Y. Winter Garden; 4th week Orpheum, Los Angeles. Sensation Everywhere. TOP SPEED — Two weeks Hollywood, Hollywood. Big at the Stanley, Pittsburgh; big N. Y. Strand. A mop up. GIRL OF THE GOLDEN WEST — Ann Harding and great cast. Will set the industry talking and records falling. WAY OF ALL MEN — Opens N. Y. Strand next week; bettered Los Angeles business by many thousands. A Natural. SCARLET PAGES — Marks Elsie Ferguson's return to the screen. A sen- sational theme that's sure to get the women coming. the BAD MAN — Walter Huston doing his stuff in great fashion. Big at the Midwest, Oklahoma City; big everywhere. NATIONAL cJen million wives havi WHAT GOES ON in th e ■*%"^ -*4 with DOROTHY MACKAILL and LEWIS STONE • Based on the novel by Faith Baldwin. Screen ploy by Charles Kenyon Directed bv Lloya Bacon. wostJ P^I^T "Vitaphone" is the registered trade-mark of The Vitaphone Corporation designating its products Ten million office wives will want to see **The Offi ice Wif 99 Ten million housewives will want to studLy this new menace. And when the housewife sees "The Office Wife" tongues will start wagging! Word-of- mouth advertising and noth- ing else but! Bound to cause more talk than any talkie yet made! The Office Wife" has a thousand exploitation angles! Cosmopolitan Magazine ser- ial. Published serially in hundreds of newspapers from coast to coast* One of the best sellers of the year as a book. Special new photoplay edition now ready! Commercial tie-ups galore! omintf VIENNESE NIGHTS The Greatest LoveStoru Ever Told asked this guest ion office after hoars r Delighted Exhibitors Call it "THE BOX-OFFICE WIFE" 7 Quote "Permit me to say to you that I think Motion Picture News has become the news- iest and most interesting of the trade papers/' Abram F. Myers, President and General Counsel Allied States Association of Motion Picture Exhibitors Unquote Vol. XLII NEW YORK CITY, SEPTEMBER 13. 1930 No. 11 WHEN FAIR FELLOWS GET TOGETHER SPEEDY ratification of the new standard ex- hibition contract may be expected as soon as the proposed rules of arbitration, which are to be made a part of that agreement, are completed. This was emphasized at the Wisconsin exhibitor convention this week when Abram F. Myers, President of Allied, urged exhibitors everywhere to endorse the new draft. He points out, as others familiar with the con- tract and its woes have done that the new agree- ment is not perfect. He comments, and again properly so, that it represents a sizeable improve- ment over the old types in use, despite the fact that, even in its revamped form, squawks and sc'iawkers will not be silenced. Bitter Sweet FOR instance, there are some features which won't make distributors cheer and others which conceivably will turn exhibitors sour. But it is undeniably correct to state that the con- tract, as it emerges from back-breaking confer- ences, represents much that is the best in the minds of some of the industry's clearest and squarest thinkers. The problem was to develop an instrument which came nearest to satisfying and protecting both the buyer and seller. Far from an easy task. The distributors, in some instances, were loath to relinquish any power. On the other hand, exhibi- tors often demanded more than they properly rated. Scoring Score Charges AT one point in the deliberations in which the A\ Hays organization, the M. P. T. O. A. and Allied shared jointly, the exhibitor dele- gates united in a demand that score charges be eliminated. Most distributors proved sympathetic, but it developed that an attempt to make such elimination part of the standard contract would be an encroachment upon the rights of the individ- ual distributor and perhaps savor of price dictation. Exhibitors, at another turn, protested against a warranty to the effect that the contracting theatre was a licensee of the American Society of Com- posers, Authors and Publishers. Such a clause, the argument ran, would make mandatory pay- ment of the so-called "music tax." AGAIN distributors were sympathetic. The)7 pointed out that theatre owners had grounds for complaint, but demonstrated their in- ability to act, in view of contracts with the electrics under terms of which the disputed warranty was made a condition of the license for sound-recorded films. Then distributors insisted that zoning should be divorced from the contract, contending that the subject of clearance properly is part of the agree- ment on playing time — something to be worked out as the buyer and seller worked out their deals. Independent exhibitors fought this, but the zoning tangle was omitted from the contract. Chaos Vanishes DISTRIBUTORS felt that exhibitors should play or pay for all contracted pictures. The- atre men protested against inflexible block booking and the upshot was a cancellation clause inserted in favor of the smaller exhibitor. So it went, a spirit of give and take permeating the sessions. Not in the sense of trading were concessions made, but rather in the same spirit of friendly and helpful cooperation which led to the original conference call. It appears to this observer that, with its faults and inadequacies, the contract is a forward step which should clear the chaos that followed in the wake of the Thacher decree declaring compulsory arbitration illegal. Give It a Fair Deal THE arbitration system set up under its terms is "moral arbitration," but is expected to prove effective in curbing contract violations. It seems reasonable to conjecture that chronic offenders will be weeded out of the picture, since each company has the undeniable right to choose its customers. So also is the right to demand security for performance of contract conceded by the exhibitor. This much is certain and the observation brooks no refutation: The contract is entitled to a fair shake from the entire industry, regardless of political allegiance. Only through application can flaws be unearthed and remedial measures adopted. KANN VOLUME XLII M MBER 11 NEW YORK CITY SEPTEMBER 13, 1930 Bankers Put Screws on Producers to Determine Patent Tangle Liabilities "True to the Whole Navy" One big electric executive who is interested plenty in that $500,000 con- tract for sound machines for Uncle Sam's Navy is worrying over the ex- istence of that much touted law of retribution. If the gobs remember some of the "navy" pictures turned out in recent years by our producers, he believes the tars will insist upon a written guarantee from the industry divorcing movie flappers from sailor pictures. This truce with producers over garbled stories of gobs would auto- matically force Clara Bow ("the navy's girl friend") to surrender all claims on sailor boys — at least in pictures, he contends. Enee Menee Minee Moe Who Will Get The Navy's Dough? The nervous systems of at least three big electrics are known to be suffering from terrible strain. The disorder is diagnosed in high business circles as low- biditis, contraction of which usually is followed by a long and painful period during which the patient labors under nerve-racking tension. A rare and juicy plum, of large size, is the only known cure. The patients in this pitiful case were suddenly stricken this week when Uncle Sam warmly invited all sound manufac- turers to submit low bids for machines which he will install in 200 of his fighting boats. Films always have played an im- portant part in the entertainment of sailors while away from port. The U. S. Navy buys prints outright and conducts one of the biggest exhibition units in the world. With the supply of silent films fast terminating, navy moguls decided that (Continued on page 42) Clay Films to Start New Cycle in Common Rush Big gro oiled up by "Common Clay" in its runs throughout the country have started another merry-go-round and probably will lean the other hand, you have the bankers underwriting the picture busi- ness, who are declared to be more in- sistent daily for some sort of under- standing on liabilities and the measure oi protection afforded by "Erpi" to its li- censees under existing contracts, kuhn. l-oeb & Company, the Paramount hankers, an- understood to be active in this direction. The banking groups, checking through investigation waged independently of the picture business, have millions at stake i heir interest needs no further explana tion. Those Contracts It is more or less open conversation throughout the trade that the W. E. li- censees, envious of the edge obtained by Warners in the early days, fell for talkers with more speed than wisdom and that the contracts they signed were not Weekly Catechism VV^HAT company recently in- v* vested how much money in another producing outfit be- cause its own studio wasn't turning out the kind of pictures required to keep its theatres in the black? When is that certain public official slated to pull out 'of political life and join the Class A outfit to which he has pledged his services? And when it happens, will the politicians of the opposite party down Washington way figure the time is ripe to start new monkey business with the film industry? If Howard Hughes isn't suc- cessful in buying control of Art Cinema, what company does he hope to take over and has he any chance of doing that little thing? What executive is trying to sell his company with no bid- ders reported in the market? What's holding up ratifica- tion of the new standard con- tract and what year is it sup- posed to become operative any- way? He once held an imposing title, had a swell job with a big company and a lot of ene- mies. Now he's out of the job, the title is gone, but the ene- mies linger on. Who is he? Who is the chap — big fella — who visited Washington in the last sixty days, what did he learn about the future of the business and was he disturbed? What company floated a big stock issue not so long ago but still has close to ninety per cent of the original certificates gathering dust in the vaults of its Wall Street underwriter? subjected to that rigorous scrutiny which goes hand in hand with careful business operation. In the first flush of success accorded talkers and the huge task in- volved in wiring theatres as rapidly as facilities permitted, nobody worried much. Then came the private conferences be- tween bankers and the Schlesinger group and, it is understood, the secret probe of the latter 's claims on behalf of the Ries sound-on-film patent. The story, so it is said, resulted in the conviction in sev- eral quarters that something had better be done about it. Therefore, the de- cision by producers to discuss the tangle with Otterson, precipitated by M. A. Schlesinger's trip to the coast and his of- fer to set up competitive production via free De Forest recording licenses to in- dependents. Past and Futures Privately, some trepidation has always existed in the minds of the companies allied with Western Electric that the or- ganization would some day see fit to tighten its already strong hold on the business. Coupled with' this thought is the suspicion, never confirmed, that at least one extremely important organiza- tion, ostensibly operating under its own management, is in reality dominated by American Telephone and Telegraph through banking channels. Those who countenance the hunch re- gard it as the beginning of a "peaceful penetration" campaign which will spread, although it may never break out into the open. These rumblings, coupled with the edge on patents which many believe Schlesinger to hold, are reported to be the background facts leading up to the quiz which Otterson is about to face. Valedictory? The appearance of Roxy and his gang on the stage of the Roxy this week may be the farewell appearance of the troupe at the big Broadway first run. For Poxy, so the story goes, in a few weeks is to leave the post as managing director of the theatre named for him. with Sid Grauman most persistently named as his probable successor. Roxy is joining the RCA interests and will have charge of the theatre to be housed in the amusement center project RCA and its allies will operate in midtown Xew York. Meanwhile. Roxy will devote bis time to radio work for National Broadcast- ing Co. T H E I N S I D I". R S September 13, 19 3 0 Motion Picture News 29 Myers Advises Wisconsin Showmen to Endorse Contract; Zoning Debate Hot "Kismet" Previewed Hollywood — First National pre- viewed "Kismet" in Santa Barbara, figuring that a different audience reaction could be obtained there, as few previews are held in that city. The audience was unaware of the ad- vance showing and failed to account for the added attraction, thinking it was some sort of a series of short subjects. The reason for this, appar- ently, was that the talker was in very rough shape and the breaks between scenes were very noticeable. The talker, which is in Technicolor, has plenty of production value and the work of Otis Skinner is outstand- ing. Aside from that, the picture seems to be erratic. Further editing will perhaps remedy this considerably. CROUCH New Production Unit System Is Tiffany Policy Big Cedar Lake. Wis. — Tiffany has com- pleted reorganization of its production forces, and the new system adopted will be reflected in a different class of product during the 1930-31 season, Oscar Hanson, company sales manager, told the Wisconsin ex- hibitor unit at its con- vention here. The unit system of production has been in- stituted by the com- pany, splitting produc- tion responsibilities among several execu- tives, he declared. This, he said, assures indivi- dual concentration up- on all pictures in the new line-up. "We realize that im- provement of our prod- uct is needed, and feel that the new season will bring this about," lie declared. A num- ber of problems must be worked out mu- tually by Tiffany and Allied, he declared, characterizing the franchise arrangement as a cold-blooded business proposition between the parties, which "needed each other bad- ly" when the deal was made. Hanson de- clared that a new franchise drive would be made co-incident with Allied's expansion into new territories. Oscar Hanson Texas Meeting in October Dallas — Zoning and the proposed new standard contract will be principal topics at the convention here Oct. 27 and 28 of the Allied Theatre Owners of Texas. Abram F. Myers, president of Allied States Association, will be invited to attend Pact "Measurably Superior/ Says Allied President at Annual Meeting Cedar Lake, Wis. — Endorsement of the proposed standard form of license agree- ment was urged by Abram F. Myers, presi- dent of Allied States Association, at the annual convention here of the Wisconsin exhibitor unit. The proposed contract, he said, "is "meas- urably, but not strikingly, superior to pre- viously-used contracts." Myers asked that Wisconsin exhibitors read carefully their copy of the proposed agreement, when re- ceived. Myers talked during the noon hour Wednesday and the way he held delegates. at a time when they ordinarily would have been having lunch, indicated the interest in his remarks. About 70 exhibitors were present at the -e--ion. the seventeenth annual gathering of Wisconsin exhibitors, which began Tues- day afternoon with routine business, break- ing up long enough to hear a talk by Phil LaFollette, gubernatorial candidate. Frank and sometime- brutal di-cussion of the proposed zoning plan characterized Wednesday's meeting. During a hectic two- hour discussion of the proposed schedule- tor Milwaukee and the balance of the state, the plan was both riddled and defended. Most of the discussion centered about Ra- cine exhibitors' contention that their situa- tion was not cared for satisfactorily and arguments about apparent conflict between lime protection and price protection. Not a single change was made in the printed draft of the zoning plan, however, and the answer to all objections was, "Take up the matter with the permanent board of arbitration." The convention did not re- cord itself officially upon the zoning plan in any way, and those anticipating either endorsement or rejection were disappointed. Myers' View on Protection "The rule on protection is simple and is expressed by saying protection must be reasonable." Myers told the convention. He seemed doubtful about the plan, which he had heard discussed, but did not commit himself definitely on it. Most zoning plans, he intimated, tend to become quite involved. Allied, he asserted, went to the December 5-5-5 conference with a zoning plan worked out by H. M. Richey of Detroit and would have offered it more widely except that a member of the group cut in with a plan of his own to meet a particularly bad situa- tion in his territory. He mentioned no names, but said this caused suspension of Allied protection activity at the time. By-laws were changed so that dues here- after will be levied on the basis of seats and directors elect the officers. Reincorporation of the association is planned immediately. A resolution authorized keeping of all min- utes of the permanent zoning committee meetings in the association offices, and an- other thanked the members of the clearance committee for their work. State and local Meyer Wisconsin Chief Cedar Lake, Wis.— Fred S. Meyer, veteran manager of UniversaFs Alham- bra, Milwaukee, is new president of the Wisconsin exhibitor association, a unit of Allied States. Andy Guten- berg is vice-president; Jim Boden, recording secretary, and Ernie Lange- mack, treasurer. The appointive posi- tion of executive secretary, now held by H. A. Staab, is to be filled at a meeting of directors next week. Whether Staab will be reappointed is a subject of speculation. The new officers were elected by the following directors: Steve Bauer, August Berkholtz, Bert Fisher, Al Kvool, Henry Goldenberg, Jim Boden, Andy Gutenberg, Fred S. Meyer, Ed Maertz, George Fisher, Jack Kiegan and Etta Wiesner, all of Milwaukee; William Ainsworth, Fond du Lac; George Huebner, Oconomowoc; Fred J. McWilliams, Madison. Try to Tinker With the Clock In Milwaukee Milwaukee — Some Milwaukee busybodies just can't be satisfied with God's time, for having succeeded in forcing daylight saving time upon the city this summer, they now are trying to put over year-round eastern standard time for the city. At present, the eastern time belt ends just west of Detroit, which is about 250 airline miles from Milwaukee. Daylight saving here ended Sept. 1 and theatre busi- ness was helped considerably as a result. With the advent of cooler weather, busi- ness conditions here and throughout the state are on the upgrade. Manufacturing plants are taking on more men. After fol- lowing a policy of maintained personnel on shorter working hours, they now are in- creasing the hours for their help. No Action Taken Yet on Iowa Zoning Schedules Des Moines — Nothing definite has been determined upon by the zoning committee working here. Publix is demanding 30 days protection. The independent exhibitors, who recently formed Allied Theatre Owners of Iowa and declared against any protec- tion, have named a committee to confer with distributors on proposed schedules. legislation also came in for discussion. Fred S. Meyer, new president of the as- sociation, was toastmaster at the banquet, where Steve Bauer, retiring president, was presented with a remembrance, with F. J. McWilliams of Madison making the presen- tation. Oscar Hanson, Tiffany sales man- ager, also spoke. 30 Motion Picture News September 13, 19 30 Asks $2,000,000 From Paramount In Boston Suit Boston — Paramount Publix has monopol- ized and is attempting to monopolize the film industry, it is charged in suit for $2,- 000,000 damages brought in Federal Court lure by the Strand Amusement Co., Port- land, Me., under the Sherman anti-trust law. Attorneys for the theatre firm are Arthur and Bernard Berenson, who early this year, sought to throw Fox into receivership in an action brought for minority stockholders. The Strand firm was earning a "substan- tial profit" from its Portland theatre up to the time of alleged interference by the de- fendant, it is alleged. Paramount is conspiring to violate the trust laws, it is asserted, the complaint set- ting forth that independent exhibitors are "wholly dependent upon the defendant's product to enable them to maintain the the- atres owned and operated by them." The Strand firm, it is charged, was forced to submit to the terms dictated for its pic- tures by the company. Paramount by various means acquired studios with a view to monopolizing manu- facture of films and has thus eliminated competition in production, the complaint as- serts. "To further extend its monopoly," the company went into the exhibition branch and acquired theatres, to coerce exhibitors to submil to terms for its pictures, the com- plaint sets forth. "Among other respects in which the de- fendants monopolized or attempted to mon- opolize, directly or indirectly, the exhibition oi motion pictures and the conduct of the- atrical enterprises or the production of mo- tion pictures," says the bill, "was by threats and intimidations to the plaintiff and to other independent exhibitors of motion pic- tures that unless the plaintiff conformed or eed to the term- fixed by the defendant tor the use or leasing or licensing of its mo- tion pictures at an exorbitant price and up- on tin- conditions named by it, the defendant would either acquire theatres operated in and around the place where the plaintiff op crated its theatre, would refuse to furnish its pictures to the plaintiff or would build. Operate and run theatres in opposition to and in competition with the plaintiff. Paramounl Publix, the complaint alleges, forced the Portland company to lease its theatres to the defendant at an annual rental Calls Charge Absurd Charge of the Strand Amusement Co. of Portland that Paramount Publix has monopolized or attempted to monopolize the industry or anj part of it is "utterly ridiculous and absurd," and a blanket denial of the charges contained in the Portland linn's suit will be entered, Austin Keough, company attornev. told MOTION PICTURE NEWS.< He can Bee no cause lor any damage action in the company's activities as a theatre operator at Portland. Keough declared. The case will be handled by the com- pany's Boston attorneys, the firm of Friedman, Atherton, Ting ..V Turner. On "U" Board Phil Keisman, who recently became general sales manager of Universal after several years in a similar post at Pathe, has been elected a member of the company's board of direc- tors. Since joining Universal Reis- niiin has set a number of im- portant deals, with several more soon to be an- nounced, year, as Pathe's force, Last head of sales Reisman Phil Reisman rolled up a gross of $18,000,000. The directorate declared a quarterly dividend of two per cent per share on outstanding first preferred, payable Oct. 1 to stockholders on record Sept. 20. of $65,000, after causing Netoco, a New England circuit, to withdraw from a pro- posed contract to lease the theatre from the Strand company at $65,000 per year, and in addition to pay the Strand company 40 per cent of the earnings. U. S. Films Again Send French Off Their Nut Paris — American films again are on the spot here with demonstrations against them renewed Wednesday night and Thursday. The outbreaks were climaxed by hooting and whistling at the Theatre Madeleine, where an American film was being shown. Two hundred fifty patrons, ejected by po- lice, demanded their money hack. Roxy Bids for Kid Trade Showing Indian Serial Something new is being introduced to Broadway Saturday morning, when the Roxy begins showing of "The Indians Are < oming," Universal serial and the first chapterplay to get a first run on the Main Stem. This is a bid for kid patronage with an episode to be run each Saturday morn- ing:. Schenck, Lef court Get Together on U.A. Removal Joseph M. Schenck. it is understood, is negotiating with the Lefcourt Realty Com- pany, operating several New York sky- scrapers, for space in the latter's new struc- ture at 4uth St. and Broadway, where United Artists' entire home office would be housed. Schenck and Lefcourt have long been close friends. Mean Dish Thrown by Jocelyn Lee, Charge Hollywood -Jocelyn Lee's talent extends beyond her screen work, for she is quite adept at dish throwing, according to charges made by her husband. Luther Reed, in a divorce bill tiled after three months of mar- ried life. Frequent outbursts of temper on the part of his wife are alleged by Reed. 2 Year Contract Binds Franklin to Fox West Coast Los Angeles — While reports of policy differences between Harold B. Franklin and Harley L. Clarke over the long-pending deal for operation of Paramount's western theatres by Fox West Coast are responsible for rumors that Franklin may walk out, there is a little matter of contracts that may have a bearing on the situation. Franklin has two years to go with the frequently discussed matter of renewal still in the limbo of the indefinite. Clarke is reported opposed to the Para- mount deal in view of the fact that the Publix theatres on the coast are losing about $20,000 a week. Franklin is declared for it. At any rate, the latter is now en route to Kansas City on a two weeks' inspection tour. There the matter stands. Simmons Slate Elected Unanimously by AMPA's New administration of the AMPA was inaugurated Thursday with Michael L. Sim- mons heading the slate unanimously elected. Charles W. Barrell is new vice-president ; George Bilson, treasurer, and Edward Fin- ney, secretary. The board of directors con- sists of the officers and Hank Linet, Ralph Lund, Paul Benjamin, Edward L. Klein and Vincent Trotta. Selections for the other posts are : Trus- tee, Tom Wiley, replacing C. L. Yearsley ; auditing committee, Fred Baer, Myles Laska, Joe Fine ; national chancellor of the U. S. Chamber of Commerce, P. L. Thomp- son; staff of the AMPA Bulletin: business manager, Clarence Shottenfels ; editor. Wal- ter F. Eberhardt. Brandts Already Jailed In Brief Legit Career Harry and Louis Brandt, who with their brother, William, have entered the legiti- mate business, face trial with 11 members of the cast of "Frankie and Johnny" follow- ing a police raid on Brandt's Carlton. Ja- maica. "Billy" Brandt is operating the Windsor in the Bronx and two other legiti- mate theatres in Xew York. Schenck in N. Y. Joseph M. Schenck is in New York from Hollywood. lie is expected to sail for the Continent soon to map United Artist-' plans for foreign-language talkers. 60% Wired in Canada Toronto — There are 600 wired houses, out of a total of 1,000, in Canada, a census by the Motion Pic- ture Distributors and Exhibitors of Canada shows. The results were made public this week by Col. J. A. Cooper, president. This ratio is much higher than in other British coun- tries, Australia having only 300 wired houses out of a total of 1,250. September 13, 19 3 0 Motion Picture N e zv s 31 Al Boyd to Lead Paramount Offensive Into "Philly" Zone After Warner Split All Business Los Angeles — Business is business with James Cruze, with sentiment not entering into casting for his pictures. Just to prove it, he has cast his di- vorced wife, Betty Compson, for the feminine lead in "She Got What She Wanted," which will be the first pic- ture under his new Tiffany contract. Fox Hoyts Buy Spurs Paramount Sydney, Australia — Acquisition by Fox of a substantial interest in 100 Hoyt thea- tres is expected to speed negotiations in a proposed purchase by Paramount of an in- terest in the Union Theatres chain. Some time ago, when it was reported Paramount was dickering for an interest in the circuit, Stuart F. Doyle, managing director, denied any deal was under way. "Pete" Woodhull Proved Great DeForest Ballyhoo R. F. Woodhull resigned from General Talking Pictures because he had accom- plished "his mission," which was to place the story of DeForest Phonofilm before ex- hibitors of the nation, M. A. Schlesinger, head of General Talking Pictures, told Mo- tion Picture News. The effectiveness with which this was done has been reflected in the reception accorded the company's ma- chines, he said. Woodhull declined comment on his resignation, other than to say he plans an extended rest. Lasky Arriving Saturday Jesse L. Lasky, vice-president in charge of production for Paramount, arrives in New York Saturday from the Coast. While in the East, Lasky, with other producers, is to ascertain the company status in the pat- ent fight between General Talking Pictures and Electrical Research Products. Klein Handling Film Edward L. Klein is distributor of "Alma De Gaucho," Spanish talker. Through a ty- pographical error, Klein's name was acci- dentally dropped from the review which ap- peared in last week's issue of Motion Pic- ture News. Griffith in New York Edward H. Griffith, Pathe director, who made "Holiday," and Horace Jackson, adaptor, are in New York for story con- ferences with Donald Ogden Stewart, au- thor of "Rebound," the next Ann Harding vehicle. Cohen's Mother Dead Funeral services were held in Atlanta during the week for the mother of Louis Cohen, veteran theatre operator. Chestnut Street Theatre to Be Chief Outlet; May Add Stage Shows Philadelphia — Paramount's excursion in- to this territory will be in association with Al Boyd, close friend of Adolph Zukor and Sidney R. Kent, who resigned from the Stanley Co. to form Boyd Enterprises. Boyd heads a new firm, the Moon Amuse- ment Co., which is to operate Keith's Chest- nut St. as the Paramount first run outlet here. The move follows the Paramount- Warner split over booking of the Para- mount product in Warner- Stanley houses. Some of the product has been sold to the Fox here, and it is being sold away from Warners in the subsequent runs. Officers of the new Moon company are the same as those of Boyd Enterprises and include: Frank Buhler, vice-president, and Louis N. Goldsmith, secretary. Opening date originally was set as Sept. 19, but this has been set back and the new date is not yet determined upon. "Animal Crackers" will be the opening attraction. Edgar Wolf, former manager of both the Fox and Stanley here, will be manager of the theatre, to be known as Paramount- Keith's. May Add Stage Shows Keith's is favorably located on Chestnut St. between 12th and 13th Sts., has a seat- ing capacity of about 1,900 and has lobby space enough to take care of all the dis- plays incidental to picture presentation. The report includes the story that Paramount Publix stage shows will be used in connec- tion with the films although at first films only will be shown. The reported Fox block of 15 Paramount films for the season is headed by "Let's Go Native," scheduled in two or three weeks. The Arcadia, a former member of the old Stanley chain but now an independent and also located conveniently on Chestnut St., started its Paramount affiliation with "Grumpy." After some pictures under old contracts are played, "The Silent Enemy." "Manslaughter," "Queen High" and "Fol- low Thru" are consecutive bookings at this theatre. Pinch Golf Operator Glassboro, N. J. — Arrested on a warrant obtained by a Methodist minister because he allowed Sunday play, Harry Elliott, op- erator of a miniature golf course, is going to force the arrest of everybody engaging in work next Sundav, he said. Success Hollywood — What a whale of a dif- ference a few years make. Three years ago Buddy Rogers was tickled to earn $60 weekly. His new Para- mount contract is said to call for fif- teen hundred smackers weekly, and a kick each six months. N. Y. Television Station Theatre television broadcasts are to be instituted by RCA from a station atop the Amsterdam, New York, as soon as the apparatus is installed. The apparatus is that developed by Dr. E. F. W. Alexanderson, General Electric engineer, who recently gave a successful demonstration of a broad- cast to a Schenectady theatre. Recall Green for 'SeaLegs' Retakes J lolly wood— Retakes on "Sea Legs," the Jack Oakie vehicle, are being made by Richard Wallace. Victor Heerman directed the major portion of the picture and will receive full credit for the direction. Harry Green was rushed by plane from New York to be here for the retakes. He was appear- ing at the Paramount theatre in Brooklyn at the time of the call. Companies Co-operate On Publishers' Show RCA Photophone and four distributors are co-operating in furnishing entertain- ment to the annual convention of the Na- tional Publishers' Association, to be held Monday and Tuesday at Sky Top Lodge, Pa. Magazine publishers throughout the United States are represented in the asso- ciation's membership. Pictures which will be shown are "Caught Short" (M-G-M) and "So This Is London" (Fox) and the following shorts : "The Lit- tle Covered Wagon" and "In the Moun- tains" (Tiffany), "Match Play" (Educa- tional), one of the Knute Rockne subjects (Pathe), and a special golf reel assembled by Ray Hall of Pathe News showing the play in the recent national open. Photo- phone is supplying a portable sound repro- ducer and an operator to project the con- vention program. Plan Popularity Tests Sixty-two girls in Brooklyn, Queens and Long Island will be given round trips to Miami in the popularity contest to be staged by Fox theatres in these sections, coincident with the Fox Greater Show Season starting Monday. Arrive from Europe David Sarnoff, with Mrs. Sarnoff and family, Vilma Banky, Maria Corda, Mrs. Marcus Loew and Joseph Bavetta, man- ager in France for Fox, have arrived in New York from Europe. Lewin Sailing Next Week Albert Lewin, M-G-M associate producer, arrived in New York Thursday and sails next week for Europe on a three-month vacation. 32 Mot i on I' i c / u r e N e w s S epte m her 13, 19 3 0 Steffes Leading Offensive on Warner Franchise Due to Score Charge Peeve Help! Attention of Hollywood's tough hombres who insist upon starving while awaiting work in Westerns is called to the following advertisement which appeared in a Santa Fe news- paper: WANTED-A REAL TOUGH GUY! I want a cow hand who knows cows. Not under 35 years of age nor over 50. One who smokes, swears, tells the truth and hates sheepherders. Ap- ply to W. F. H., Three B Ranch, Large Canyon, Aztec, N. M. Canadians Seek Relief from Taxes, Fireproof Laws Toronto — Exemption from the ticket tax of admissions up to 50 cents, modification of the order that all theatre buildings must be fireproof by May or licenses will be re- fused, and dropping of the regulation pro- viding for grading of operators in four classes will be asked of the Ontario govern- ment by independent exhibitors. Sixty un- affiliated theatre owners recently met here to draft the requests. P. J. Nolan, who operates the Avalon, Roxy and Columbia, is chairman of arrange- ments. A deputation to present the request s to the government is to meet here in about two weeks. The commitee to arrange for the deputa- tion is as follows: P. J. Nolan, chairman; A. Bugg, Model, Midland; R. W. Weller, Weller, Trenton; Fred Guest, Delta. Hamil- ton; \V. ('. Ball, Revue, Toronto; T. Wal- ton, National, Toronto; James Sullivan. King George, St. Catharines; T. H. Moor- head, Capitol, Brampton; T. Ross, Royal. Bowmanville. The exhibitors argued that the cancelling of the amusement tax on tickets up to 25 cents was excellent in its day but admissions had been raised to 35 cents and more since the installation of talking equipment and new scales were not co\ cred by the previous tax relief. It will be impossible for fire- proof theatres to be built before next spring to take the place of those now doomed to close because of the government order, it was asserted, and relief is sought particu larly because no menace is evident under present conditions. Wired theatres have made man) changes, such as concrete booths and floors and other improvements required by the government. Dissolves Indiana Company Indianapolis — Officials of the Elkhart Oi pheum Companj of Elkhart, tnd., have filed .i decree in Superior Court at South Bend, evidencing the dissolution oi the corpora tion. Declares He Has Discovered Cancellation Method; Polls Showmen W. A. Steffes Minneapolis — They're sounding the tom- toms among independent exhibitors of Min- nesota and the Dakotas. preparing to go on the warpath against Warners. Northwest showmen have been pretty peeved over the Warner stand on score charges and their offen- sive is to be directed against what they be- lieve to be a vulnerable point, the Warner fran- chise. W. A. Steffes. general manager of the North- west exhibitor associa- tion, now is polling exhibitors as to their experience w i t h the Warner franchise. The association, he writes in a letter to members, be- lieves that tor members who desire to can- cel, it has found a way "whereby you can be relieved from playing any more pictures under the Warner Brothers franchise." Exhibitors are asked to state whether the franchise contains a clause stipulating that all roadshows shall play New York, Chi- cago and one other city, and to supply a list of pictures played and paid for as road- shows. At the 5-5-5 conferences on the proposed new contract exhibitors unsuccessfully tried to secure elimination of score charges. The policy of Warners and First National, it was indicated, precluded a general move by distributors to abandon score charges or else to consolidate them with film rentals. The Warner franchise is expected to be a chief topic of discussion at a special meet- ing of the Northwest exhibitor unit, to be held here Sept. 22 and 23. All independents of the territory, regardless of whether they are members, are being asked to attend the sessions. British Nettleford Studio Is Photophone Equipped London — With start of "Caste" under the direction of Campbell Gullan, the new Net- tleford sound studios at Walton-on-Thames have begun active operations. The studios have been entirely rebuilt and RCA Photo- phone equipment installed. The main stu dio occupies a building 100x50 feet in di- mension. "Hell's Angels" Switched Philadelphia — "Hell's Angels." originallj announced for the Erlanger Theatre, is ""lit," as this house has announced a legiti- mate attraction to open Sept. 29, the approximate date for the film. The Fox- Locusl is now considered as the probable house for the Howard Hughes film. Says the Press Agent: Hollywood — The most difficult cam- era subject has been found. He is "Mr. Satan," a canary used in Cecil B. De Mille's new M-G-M picture, "Mad- am Satan." After five months of effort, starting even before the picture began, a scene of "Mr. Satan" taking a bath in a canary-size De Mille bath-tub has at last been secured. De Mille claims that this short bit of footage is the most difficult of his career. Daylight Saving Hit By Unions As Exploitation Los Angeles — Branding daylight saving as a. labor-exploiting device, the combined union forces of this city unanimously passed resolutions today "condemning and disap- proving" the measure, which comes to a vote Nov. 4. The resolution charges that the measure, if passed, would "create unfair competition with employers because of the longer work- ing day." and this in an age when "the trend of the times is for higher wages, shorter work days and shorter weeks." "It is the claim of the proponents of this measure," says the labor indictment, "that it will save the people of California one hour of daylight each day, but in reality will only start the day an hour earlier." This, the unions assert, would tempt un- scrupulous employers to add one or two hours to the dav's work. Turning Clocks Back Toronto — Municipalities in eastern Cana- da are dropping daylight saving like a hot cake, although a return to standard time is normally scheduled for the last Sunday in September. Many cities have already turned back the clock, including Toronto. Hamilton, Niagara Falls, Welland, St. Cath- arines, Lindsay and Gananoque. Ottawa, the Canadian capital, will retain summer time until September 27. (u ft in Tie-Up with Radio Fair for Screen Talent New Yorkers attending the Radio World's Fair at Madison Square Garden, Sept. 22- 27, will make screen and voice tests via Tone-O-Graph, in a stunt to be plugged bj Universal. Successful applicants passing a preliminary test will then make a full screen test which is to be shipped to the Coast for inspection. Jules Brulatour will donate the film and Consolidated has been tied in to handle developing gratis. September 13, 19 30 Motion Picture N e w s 33 Zoning Going to Bat Again in Court As Houston Showman Takes to Warpath Flag -Waving? Dallas — Is the Horwitz suit against Publix and distributors, charging a plot to force him to raise admissions, a publicity stunt on the part of the Houston exhibitor? That is a ques- tion being asked here, with some in- clined to the view that Horwitz is seeking to capitalize the zon'ng situa- tion, rather than expecting to beat protection in court. His newspaper assault is said to be bringing crowds to the theatre, for the low-price flag- waving strikes a sympathetic note in the public's ear. Horwitz withdrew from the zoning meetings here with a statement that he did not need the help of those pres- ent but could fight his battles alone. In support of the publicity stunt view, it is pointed out that the clearance schedules have not been approved finally, so that the Horwitz houses have not been denied films on account of admission price, and that existing contracts are not affected anyway. First Runs Thirty Day Demand Halts Cincinnati Zoning Cinncinnati — Neither side got to first base at the meeting here of southern Ohio ex- hibitors and distributors seeking to work out a zoning plan for the territory. There was much discussion and airing of view-. but the meeting did not progress beyond the stage of appointment of committees, com- posed of four representatives for the exhibi- tors and two for the producers. The second major meeting is scheduled for Dayton. O., next week, with another meeting to follow the week after, provided the Dayton as- sembly is devoid of final results 42 Days Locally The nub of the situation as it now exi-t- is that first-run houses here, in Dayton and Columbus are contending for at least 30- day protection over houses in contiguous territories embracing a radius of approxi- mately 25 to 30 miles, as against 21 -day protection which now obtains. The situation locally, which, however, was not an issue at the state meeting this week, but the subject of separate discus- sions, provides for 42 days protection over the second run suburbans, after the date of second runs in the downtown houses, which, however, practically always follow the first runs within a week. First-run exhibitors do not want to deviate from this arrange- ment, which has been in effect for some time, although the suburban exhibitors are seeking concessions on the best basis they can get. Horwitz Charges Plot to Force Him to Raise Admission Price Houston, Tex. — Legality of protection, upheld in the consent decree entered in the Fox West Coast conspiracy action, is to be subjected to another test in Federal Court here in suit brought by Will Horwitz against Publix and nine distributors to re- strain enforcement of zoning proposals which he says constitute an attempt to force the Iris and Ritz to raise admissions. Distributors were successful in having the case transferred to Federal Court, when it came up for trial in District Court. The next hearing is expected to be held early in the week. This move is regarded as a piece of strategy in view of the prece- dent established in the Coast case. Horwitz is carrying his fight to the pub- lic and is enlisting the aid of other trade- men. The Horwitz houses are charging five to 15 cents admission and, he insists, effort will be made to hold up films 120 days un- less his prices are increased. "War Is Declared" is the flaming head- line he used in newspaper advertising to eiili-t public sympathy for his side of the matter. Horwitz-Texan Theatres, operating the Texan, Iris and Ritz, is plaintiff in the suit which names Publix, Paramount-Publix, RKO, M-G-M, Fox, First National. Yita- graph (Warners), Universal, Columbia and United Artists as defendants. Although maximum protection in Hous- ton between first and second runs hereto- fore has been 60 days, effort now is being made to withhold pictures from the Ritz and Iris for 120 days, unless admissions are raised, Horwitz charges. Fourth and subse- quent runs are being offered films in less time than the second and third runs are per- mitted to show them at present admission prices, the complaint alleges. Clearance Stand Halts N.W. Buying Minneapolis — While buying is suffering a severe setback in the territory, exhibitors and distributors are at loggerheads here over the Publix protection demands, and future meetings of the joint committee to fix schedules have been abandoned. Now the exhibitors' association intends to demand the elimination of all protection throughout the territory, and a drawn out fight on the issue is in prospect. In addi- tion, independents are threatening to boy- cott Paramount in retaliation for the Publix demands. Exhibitors are refusing to buy product until they know just where they stand in the matter of clearance, and those who already have bought are declining to give dates until thev get the lowdown. I Am With You, Will Horwitz! In Your Fight for the Right of Giving Better Shows for the Least Money. Your Policy Is My Policy. Every Good Citizen and Every Court in the Land Should Uphold and Support You in Your Position, I Admire Your Stand and the Nerve It Takes to Hold It. Whenever un individual, a corporation, or a set of individuals or corporations, or both, geek to force a merchant to sell his wares at a higher price than the price at which he can afford to sell them and make a legitimate profit, that is coercion in its worst form and should not be toler- ated ; and, in my opinion, w ill not be tol- erated. The public interest demands that every article of commerce, whether it be pictures, clothing, food or whutnot, go into the hands of the consumer at the lowest possible price. It is only in this way that the American dollar can be of greatest service, not only to its present owner, but to every inhabitant in this wide land. The cheaper we buy, the more thing-, will our wage buy, and the more our wage buys, the more enjoyment do we get in this life, and the more joibs are made for others in supplying these addi- tional things we buy. The Purchasing Power of Your Dollar Must Never Be Artificially or Wilfully Restricted Fair Prices Are a Circle of Prosperity High Prices Mean Depression and Business Stagnation We Must Never Allow Private Greed to Throttle Public Welfare The great Moving Picture Trust, itself, would be among those hardest hit if a policy of greed and high prices dominated business. If the buying power of the dol- lar were generally restricted, theirs being a luxury business, would suffer the great- est. If the food merchant, the clothing merchant anil merchandisers of other ne- cessities charged more than the minimum price consistent with their ability to make a reasonable profit, nothng would be left for the average man to go and enjoy a movie, buy a radio or own an automobile. Mr. Horwitz, You Are Right in Fighting to the Limit of Your Power to Prevent Anyone from Forcing You to Raise Your Prices One Cent Above a Legitimate Profit to Your Business I Am With You. All Houston Is With You. You Must Now Keep Your Price Down to 15c and 5c The poor man anil his family should be able to enjoy a good picture as well as the rich. Joe Weingarten Newspaper advertising copy used by a Houston grocer to assure Horwitz of his sympathetic co-operation. 34 Motion Picture New s September 13, 19 3 0 Contract Under Scrutiny at St. Louis Monday St. Louis — Naming of a grievance com- mittee to thrash out various controversies, reports on proposed zoning of the territory and consideration of the proposed standard form of licensing agreement will feature the annual convention of the eastern Missouri and southern Illinois exhibitor unit to be held here Sept 15 and 16. Whether the propos- ed invasion of all ter- ritories by Allied States Association will be in- jected into the meet- ings is problematical. None of the Allied leaders is scheduled to attend, although Oscar Hanson, Tiffany sales manager, will be on hand to outline the five-year franchise proposition. Real Battle Last Year Last year, it is recalled, C. C. Pettijohn's reference to "soap box orators" provoked an attack by W. A. Steffes, Allied leader, after an agreement previously had been made not to indulge in personalities. The eastern Missouri and southern Illinois unit has declined to join Allied and is affiliated with the M. P. T. O. A. It is expected that President Fred J. Wehrenberg will urge that this affiliation be continued. Speakers scheduled to be on hand for the sessions, starting Monday are: M. A. Lightman, M. P. T. O. A. president; M. E. < omerford, Pennsylvania chain operator, who recently sold control to Publix ; C. C. IVttijohn and Dr. Lee De Forest. Fred Wehrenberg Selwyn to Raid Studios For Talent, Coast Hears Hollywood — Arch Selwyn is out after screen talent for his stage shows, and ulti- mately for the pictures to be made from these shows. He is reported to have in- structed Maurice Revnes to sign up all available names. Levine to Coast to Start New Picture Nat Levine, Mascot Pictures president, is en route to Hollywood where he will launch production of the company's second talker serial for release this season on the state rights market. The new chapter play, 'Phantom of the West," will star Tom Tyler. Lina Basquette Divorced Los Angeles — Another episode in Lina Basquette's life was written here Wednes day when her husband, J. Peverell Mar- ley, was granted a divorce decree on ctreme jealousy. Europe Worse Off David Sarnoff, president of RCA, re- ported on his return from Europe that conditions on the foreign continent were worse than here, with France in better shape than other countries abroad. "England is suffering from unemploy- ment, and Germany is having a bad time because of political disturbances." Complete First, Warner-Tobis to Make Six More Off for Europe \l I hristie sails for Europe today aboard the He de France. Warners and Tobis have one picture in production in Germany and six more are planned, George E. Quigley, general man- ager of Vitaphone, who has returned to New York from Europe, told Motion Pic- ture News. The pictures are being made in both German and French, under the joint production plan, he declares. Europe, he says is "definitely committed" to talkers, despite the fact that the market still is profitable for "acceptable" American silents. Contingent legislation will prob- ably be liberalized sufficiently enough to ad- mit American made foreign-language pic- tures that are suitable for the European market. It is not likely that a fairly liberal contingent would be exhausted by the sup- ply of suitable American pictures. It is not feasible to produce in America a large number of pictures which are acceptable for European consumption even when made in the languages of Europe. "At the present moment the field for silents may he larger than for audible films, but I am of the opinion that those who make silent versions for the European market in- stead of foreign language talking pictures are pursuing a short-sighted policy — sac- rificing a future market for temporary profits. Europe is committed to talking pic- tures and theatres are being rapidly wired for sound. 1 am convinced that the big field of the almost immediate future for Ameri- can pictures in Europe is for those made in the language of the country where they are to be shown. "The German language offers the biggest field for American pictures because of the greater number of German-speaking peoples and the superior German production and exhibition facilities. Spanish lias undoubtedly Fox to Produce In Italy, France, Germany, Spain Fox is mapping plans to produce, or have produced for the company by local com- panies, talkers in Italy, France. Germany and Spain. A deal has been made with Joseph Aus- senberg, former Fox representative in Ger- many, to make a series in Berlin under the name of the Atlantis Film Company. Definite plans for the other countries depend on market conditions, but it is the expecta- tion of Clayton P. Sheehan, Fox foreign manager, who has just returned from the Con- tinent that talkers will be made in the remain- ing three as well. In the meantime, the Fox plant in Hollywood has completed "One Mad Kiss," "Common Clay" and "The Last of the Duanes" in Spanish, as well as a series of comedies. Clayton P. Sheehan Phila. Appeals Court Upholds ERPl Claim Philadelphia — Electrical Research Prod- ucts, fighting on behalf of Victor Talking Machine, is winner of an appeals suit brought in U. S. Circuit Court here, in the case of Frederick Vreeland and Frank Dyer, who sued Victor, claiming violation of pat- ents relating to "mixing." The "mixing" arrangement is for using a plurality of independent microphones or sound pick-ups with a single recording cir- cuit. Erpi defended on behalf of Victor in view of the recording license assigned to the latter by the Western Electric sub- sidiary. The appeals court reversed the Dis- trict Court's decision in charging the pat- ents sued on are invalid. Break Ground for Studio Montreal — Ground-breaking ceremonies were held here last week-end for the pro- posed studio of Canadian-American Talking Pictures Studio, Ltd. A party, headed bv Ray Jackson, managing director, made the trip from New York for the affair. Among those who attended were : Arthur Lubin, Betty Blythe, Beverley Bayne, Mary Burke. Myrtle Miller, Patricia Quinn, Fiske O'Hara, John Breedon, Phillipe DeLacey. Claire Windsor and Jack Sullivan. Harkness Appointed W. E. Harkness has been appointed gen- eral sales manager of the educational de- partment of Electrical Research Products. the next largest audience and Spanish lan- guage pictures are economically feasible as are also French language pictures. Those seems the only continental European lan- guages in which it is profitable, for the time being, to produce. An Italian market may develop in the future. Russia remains an almost unknown quantity." CHARLES FARRELL'S GREATEST ROLE PICTURE NEWS OF LI LIO GREATEST STAGE HIT OF ITS SEASON POWERFUL FOX MOVIETONE ^^ Bv* •*► *>| jP^^^B * jfl / ] A 1 H ■ ^E ^b f9 Py THAT FARRELL SMILE— It has thrilled millions of fans. Rose Hobart, who plays opposite him in "Liliom". is not immune to it. One of the many gay moments in Franz Molnar's drama of carnival life. ON THE OBSERVATION PLATFORM- The chief magistrate, who is H. B. Warner, and Farrell on the Celestial Limited which carries him far away from hig loved ones. IF LOOKS COULD SLAY!— Estelle Taylor, dark-eyed gypsy of the carnival, is none too fond of the peasant sweetheart who stole Liliom from her. She matches her wiles against the country girl's demure charm. YOU CAN'T LOSE— 'The Buzzard" plans a ^tick-up and Farrell listens to the voice of temptation. It sounds so easy. Liliom, tired of the monotony of domestic life, is hungry for adventure and longs to return to his lively companions in the amusement park. FARRELL idol of every girl s DREAMS Adv. DOMESTIC CARNIVAL LIFE— Liliom's wife knows what is good for him, but can she make him like it? The lure of the gay midway is in his blood and he longs for its bright lights and rowdy throng of pleasure seekers. Sometimes he loses his temper and beats her, but he is always sorry afterward. And she, because she loves him, grants him forgiveness. Poignant, this Fox Film. BY CANDLELIGHT— With his heart- broken wife watching by his side, Liliom's spirit awaited the celestial summons. All his days of swaggering as the carnival barker are over, and he starts on the long journey to atone for his sins. A RELUCTANT CUSTOMER— Lil- iom wants him to see the carnival, and is determined not to let him get away. With the music of the carrousel in his ears, he shouts the attractions of the carnival. No wonder he causes many hearts to flutter. HOW STRANGE!— When Liliom lost his temper and slapped his little daughter, it did not hurt at all. But it was just that sudden outbreak of his old impulsive nature that cost him the freedom which he had spent ten years to earn. And Liliom's appeal for another chance was denied. Adv. BY SPECIAL MESSENGER — An important message comes to Liliom in purgatory. IN CONFERENCE— Liliom presents himself to the Chief Magistrate, and is none too hopeful of the verdict. SEDUCTIVE WAYS— The dark charmer seems to be carrying the day. THE ROUGHNECK— Even with the woman he loves, he loses his temper, only to be sorry when it's too late. ON THE EMBANKMENT — Liliom and "The Buzzard" planned a hold-up, but it didn't work out that way. And he paid dearly for his folly QUARRELS FORGOTTEN — They were not always happy, but sorrow blotted out everything but love. FIERY TEMPER— But when she loses the man, she shows plenty of spite. It's a tough spot for Liliom, but his better nature triumphs in the end. Adv. BORZAGE WINS AGAIN IN SCREEN SWEEPSTAKES DANGER AHEAD!— Liliom can read the signals in those coal-black eyes of Estelle Taylor — a siren if there ever was one. Will she make him forget the little girl waiting at home, who loves him with a devotion that even death cannot destroy ? HERE'S TRANSPORTATION !— Liliom steps aboard the train which has steamed right into his room — a thrilling moment. HIS NERVE FAILED— Setting out to rob the paymaster, Liliom bungles the job in this Fox dramatic triumph. ESCAPE— From the police, but not from the reckoning of his sins. VERY LONELY— Life without Liliom is empty and dreary to Rose Hobart. Adv. September 13, 19 3 0 M o t i o n Picture News d9 Industry Gets $7,300,000,000 Yearly; Hays, $365,000,000; Believe It or Not! With Sound Effects Did you know, writes Willard Robison to Lou Sobol, that the first Greek songwriter has made his ap- pearance? His initial offering is titled, "All Quiet on the Restaurant Front!" Pioneer Kidnaped Forty Years Ago A mystery of the industry's beginnings, the disappearance of Louis Aime Augustin Le Prince, a pioneer motion picture inventor, will have its 40th anniversary on Sept. 16, 1930. On this day in 1890, Le Prince en- tered the Paris train at Dijon, France, with his new apparatus for photographing mo- tion pictures, and no trace has ever been found of him since. He was on his way to take a steamer for America, where he was well known and where he expected to get the capital necessary to commercialize his invention. Le Prince obtained two patents (U. S., Jan. 10, 1888, No. 376,247) for a "method of and apparatus for taking animated pic- tures" and (British, Oct. 10, 1888, No. 423), according to Merritt Crawford who is an authority on early motion picture inven- tions. The U. S. patent, according to Craw- ford, is for an apparatus using multiple lenses (2 batteries of eight each, but used from the same position). The British patent was for "one or more lenses," thus being an ancestor of the modern movie camera. Le Prince actually took motion pictures in 1888 with his device, Crawford states, specimens of which still are in existence, and but for the fact that he did not specify celluloid film, he would have antedated Friese-Greene as the inventor of com- mercial cinematography. Le Prince speci- fied only "gelatine" and "Eastman paper film" in his patent. A movement to place a memorial plaque or tablet for Le Prince on the wall of his workshop in Leeds, England, is now under way, sponsored by E. Kilburn Scott, of London, historian on Le Prince's film ac- tivities. Tiffany Puts Over Tie-Up on Chimp Series Gund Manufacturing Co., in a tie-up with Tiffany Prod., will manufacture a mechan- ical toy similar to the chimp appearing in Tiffany's "Chimp Comedies." The toy will reach 30,000 retailers throughout the States and Europe, it is claimed, and provides for exploitation on the tie-up, including win- dow displays, snipes, streamers, and button novelties. Beaton to New York Hollywood — Welford Beaton, publisher and editor of The Film Spectator, leaves for New York in a few days. Abramson Flings Figures Fancifully in Fight tor Filthy Lucre The income of the industry is $7,300,000,- 000 per year. Of this amount the Havs organization rakes in $1,000,000 per day! Believe it or not. The mathematical genius who is so gen- erous with his ciphers is none other than Ivan Abramson. Ivan went to the trouble of dabbling in dizzy arithmetic for the reason that he wants $1,300,000 of the raa- zuma because, he avers in a 75-page (count 'em) bill of particulars in his suit against the Hays office, its members and high offi- cials of various companies, they drove him out of business as a producer in violation of the Sherman anti-trust law. The document, while lacking in sex ap- peal, is packed with drama, with Will Hays stalking the boards as the villain. Regard- ing the general, Nathan Perlman, counsel for Abramson, says that the defendant com- panies "engaged the services of the de- fendant, Will H. Hays, for the sole purpose of trading his great political influence for immunity from the law," adding : "Mr. Abramson charges that Mr. Hays, who never had any experience in the mo- tion picture industry, was crowned the czar of the motion picture industry and made chief dictator for political purposes and that Mr. Hays was forced upon the indus- try against the will and protest of 75 per cent of the members engaged in the indus- try. Mr. Abramson charges that Mr. Hays has assumed unlawful super-authority upon the motion picture industry." The attorney announced he would seek a court order "to expose the method of dis- bursing that income (the $1,000,000 per day) and determine if the Federal income tax law is being violated." For days after the publication of Ivan's venture into higher mathematics General Hays, Charley Pettijohn, Gabe Hess, et al., wore wistful expressions and it was reported that they are considering signing up Ivan as treasurer to handle the $350,000,000 per year. Abramson alleges that the members of the organization have an income of $20,000,000 per day, and that the Hays office gets five per cent of this amount. In actuality, the Hays organization's vearlv revenue is be- tween $500,000 and $750,000, representing one-half of one per cent. Who said depression ? Columbia Quarterly Dividend Columbia has declared regular quarterly dividend of 37l/2 cents on the common, pay- able Oct. 2 to stock of record Sept. 19. Upon the same date will be paid the first instalment of the 2y2 per cent on the semi- annual dividend on the common, declared some time ago. "Her Man" Pathe comes to bat with another powerful drama in "Her Man," based on the rollicking ballad of "Frankie and Johnnie." It is characterised by fine acting, and the effective direction of Tay Garnett. Read the extended review of this production on page 57. RKO to Hold Back Wide Film Process Hollywood— With M-G-AI and United Artists working on wide screen processes, RKO probably will not use its projected process until the sound track is improved. As it is now, the film runs at 75 feet per minute and to reproduce successfully the sound track must be run at 90 feet per minute. M-G-M will await reaction to "Billy, the Kid" before going ahead further on its Realife process. The wide effect is said to be obtained by oversize film. The company says that projectors can be fitted to handle the new device at a low cost. 7 More North Carolina Houses Go to Publix Publix has acquired seven additional North Carolina theatres. They are the Pal- ace and Lyric, Rocky Mount; White, Greenville ; Mason, Goldsboro ; and Para- mount, Carolina and Lyric at Burlington. Meanwhile, the company has set Oct. 10 as the date to open the new Paramount, Staten Island, N. Y. Nancy Carroll at L. I. Studio Instead of Bow Nancy Carroll is to make her next pic- ture at the Paramount New York studio, instead of Clara Bow, as previously an- nounced. The Carroll vehicle will be "Two Against Death," an original by Dana Bur- net. Beery for 'Tol'able David* Hollywood — Columbia is out after names for "Tol'able David," even though the title role is to be played by a screen unknown, Richard Cromwell. Noah Beery is the latest to be signed for the picture, and will play the heavy role, which "made" Ernest Tor- rence in silent pictures. Katz Returns Sam Katz, president of Publix, is back in New York from a European jaunt. Robbed on Ride Shirley Dinwoodie, assistant manager of the Lefferts, Richmond Hill, Queens, New York, went for a ride with bandits, who relieved him of $1,500 which he was taking to the bank. They shoved him from the car after reaching Manhattan. 40 M o I i o n I' i c t i< r e X e w s Sept e in ber 13, 19 30 Elsie Quits Stage Hollywood — Elsie Janis has aban- doned acting and will devote her time to writing. The actress announced her decision seven weeks after the death of her mother. 66 99 Lottery Bride' Laughed at, So Producer Quits Philadelphia — Declaring that film audi- ences would not stand for good music, Ar- thur Hammerstein announced that he was through with talking picture production, in an interview here, where "Luana," his stage show, is playing. With this announcement. Hammerstein reverses his stand of last year when, with equal finality, he declared that he was through with the stage and would devote all his time and talents to the screen. His statement came in answer to Walter Dam- rosch's recently expressed opinion that it is futile for musicians to fight against the in- flux of "canned music." "The motion picture audience will not stand for the best music," said Hammer- stein. "I know, for I tried it in 'The Lot- tery Bride,' which I made in Hollywood this summer. When we showed it to the audience it either laughed, or paid no at- tention to what was going on on the screen, so we had to retake much of it to inject the ingredients the audience demands. Photography is the screen's most important asset, and it must continue to play up photo- graphy rather than voice or music. "I announced last year that I was through with the stage and was entering picture production permanently. It was my inten- tion to make 'Thais' and other masterpieces on the screen in operatic form, but 1 realized there was no place for serious music on the screen and 1 am planning to continue with Stage slmw- and music rather than with the talking pictures." Just a little while before he announced his stand for the films last year. Hammer- stein was interested in a reproduction device which would eliminate orchestras in stage musical comedy productions. Moran Resigns Universal Post; Joins Midwest Co. Oklahoma City — Bill Moran ha- resigned as Universal branch manager in San Fran- cisco and is returning here to go into part- nership with Phil R. Isley in the Midwest Theatre Operating Co. The circuit is re- ported to be planning expansion in this state. Tully at New Bedford New Bedford, Mass. — The Publix Empire has reopened with new Western Electric sound equipment and a completely renovated house W. R. Tully is now managing the theatre. He was formerly located with the Publix houses in Boston Flesh on Stage Draws Them In; Boosts R-K-0 Net Joseph Plunkett Swing of public taste to flesh shows will be reflected in the third and fourth quarter earnings of Radio-Keith-Orpheum. Third quarter earnings are expected to be very favorable, with indications that the fourth quarter net will set a new high, eclipsing the three months' peak ex- perienced in the first quarter of this year. The vaudeville cir- cuit under General Manager Joseph Plun- kett now is enjoying one of its best seasons and the outlook for the new season is the best in years. Public apathy to average all-talker fare is the reputed cause of the spurt com- bination houses are en- joying, as pointed out last week by Motion Picture News. The outstanding pictures are continuing to click, but the general run of talkers have felt the need of stage shows in the de luxe houses, in order to maintain grosses. Profits of Radio-Keith-Orpheum for the six months to Dec. 31 should show a sub- stantial increase over the first half, when net after all charges, taxes and provision for preferred dividends of subsidiaries was $1,764,853, the New York News Bureau states. This is equal to 95 cents a share on 1,850,169 shares Class "A" no-par capi- tal stock. Such earnings were greatest not only for any six months' period, but for any annual term, exceeding the $1,669,564, which also included non-recurring profits reported for year ended Dec. 31, 1929, equal before non-recurring profits to 62 cents a share and with such items to 92 cents a share. "The company enjoyed a remarkable in- crease in net income in first quarter of this year, when it reported net earnings, after preferred subsidiary dividends of $1,607,622, equal to 87 cents a share on 1,850,169 Class " \" stock outstanding compared with $384,- 749 or 22 cents a share on 1,778,629 shares in the 1929 period," the report continues. "In the second quarter of this year net was $157,231. against deficit of $191,138 in simi- lar term of 1929. In the third quarter of 1 929 net income after all charges and pro- vision for subsidiary preferred dividends was $793,833, equal to 44 cents a share on 1,808,409 diss "A" stock and in fourth quarter net was $147,123, or 8 cents a share. "Radio-Keith-Orpheum follows a policy oi writing off rentals for theatres over a period of 40 weeks during the time when theatre attendance is highest. This period includes fall, wintei and spring months so that in June. July and August there are no charge-offs in this connection." Resort Theatre Destroyed Ocean City— Damage estimated at $125,- iii hi was caused by tire which destroyed the Park here. The theatre closed last week for the season. High Scaling Bugs Bear complains that so many song writers are making the trip from Hollywood to New York these days that a fellow can't get an upper berth any more. Roper, Connie Mack, Fighting Philly "Blues Philadelphia — Fight for an open Sunday in Philadelphia will be carried into the city council by Councilman William W. Roper as soon as that body convenes after the summer recess, ending Sept. 18. Roper, veteran Princeton football coach and Phila- delphia's most aggressive councilman, plans to call Connie Mack, manager of the Phila- delphia Athletics, to testify before the coun- cil as well as representatives of the city governments of Washington and Boston, both of which have instituted liberal Sun- day regulations. It is expected that repre- sentatives of theatrical and picture interests will be present at the meeting. "It is my hope and confident expecta- tions," Roper stated, "that we can reach at almost unanimous decision in Philadelphia and present a solid front to the legislature next winter. Developments this summer have shown clearly that the blue laws are not in step with the times. The people of Philadelphia are not lawbreakers and they are entitled to pass their Sundays as they see fit. free from police interference." Sound Over Novelty Stage In Chile; English Film OK Washington — Novelty has worn off talk- ers at Chile, where exhibitors are going full steam ahead to wire all houses, according to a Dept. of Commerce report from Am- bassador Culbertson at Santiago. Talkers in English are acceptable to the Chilean public as the language is widely taught and is recognized as a medium of commerce, Ambassador Culbertson states. Public interest has been maintained in sound, it is pointed out. Sterling Lining Up New U. K. Sales Unit London — Sterling Film Co., Ltd., capi- talized at $50,000, has been formed here to distribute. Headed by II. Defries, the organization is backed by S. Harrison. L. Zimmerman, and Harry Harrison, the latter as general sales manager. Toomey Contract Renewed Hollywood — Regis Toomey will appear in Paramount pictures for another year. A contract calling for more money and more important roles has been signed by Toomey this week. Toomey is slated to play oppo- site tiara Bow in her next talker. Septe in ber 13, IV 3 0 Musicians May Strike Monday In Washington Washington — -Theatre owners and mu- sicians are making last-minute efforts to avoid a strike threatened next Monday un- it--- agreement is reached. Projection i-t- and stagehands also may lie affected. Theatre owners, through Julian Brylaw- -ki. president of the theatre owners' asso- ciation, have promised to keep their houses open despite a strike, although they have not disclosed their plans for replacing the machine operators. A few years ago, when a similar situation threatened, managers and assistant managers at a number of houses took a course of instruction in op- erating projection machines, hut that was before talking equipment had come into use. As the situation stands now, the theatre- men have offered to keep smaller orches- tras than now employed in the Fox and Palace, but object to the union's demand that they keep orchestras in other houses. "We have no quarrel with the musician's union." Brylawski said. "We have no dif- ferences on the pay scale, high as it is; we do not want different conditions, working hours or changed perqui-ite-. hut we do ob- ject to the musicians' union arbitrarily sit- ting the size of our orchestras and dictating the number of musicians we must emplo) in order to get any. Yet our offer for or- chestras where needed and musicians in all of the downtown and larger uptown houses was rejected contemptuously. The mu- sicians' union, and not the managers, is taking 'living music' out of the theatre-. "Xowhere else in their wage scale do they attempt to enforce a specific number of men or to force compulsory employment on their clients. Why. therefore, penalize the theatre-? And yet music today is but a small part of a modern tl>eatre program. The silent picture that required music to rill the void has gone to join the horse car and the kerosene lamp. "The theatre owners regret the present impasse — we do not feel at fault. The three- year contract that went out of existence Sept. 1 cost the theatres of Washington hundreds of thousands of dollars for un- wanted and unneeded music, but it was a contract and we kept up our part of it. but we are not going to stick our heads in the same noose again. The theatres of Wash- ington will meet any demand that the pub- lic make of them and the M. P. T. O. of the District of Columbia will keep its mem- bers' theatres open, no matter what hap- pen-." Operators Ready to Sail The owners do not believe that the pro- jectionists, who have just signed contract- calling for pay increases, will join the musicians in a walkout, but it was stated by Fred Stevens, president of the projec- tionists' union, that his organization still has orders to walk out if an agreement is not reached by Sept. 15. Charges that an "apparently organized ef- fort" to force all living music out of the theatres was being made by the owners were voiced in a statement from the musicians' union, in which the chain theatres were likened to circuses as organizations which M o t i o n P i c t it r e X e w s 41 The End Hollywood — Charlie Chaplin has completed production of "City Lights." upon which he has been working for nearlv three vears. 150 Musicians Out in St. Louis Owing to Defi St. Louis — Both sides are standing pat in the musicians' squabble here, which ha- re- sulted in dropping of orchestras and stage shows at all St. Louis theatres. Negotia- tions may be resumed when the Skouras contracts expire Sept. 1('. Musician- on Sept. 1 refused to grant an extension of time to the Fox and St. Louis pending a new agreement, so the bouses changed to a straight film policy. Although the contract with the Skouras houses runs until Sept. 19, the firm decided to go along with the Fox and St. Louis in cutting out stage units and pit musicians. The musicians at the Ambassador and Mis- souri will report for work daily until Sept. 19, but will not be used. The chief point in dispute was the effort of the musicians to change the status of the RKO-St. Louis from a vaudeville to a de luxe picture house and thus increase its or- chestra from 12 to 20 pieces. Abe E. Jeffries, chairman of the musi- cian-' committee, said the membership of the union voted last week not to grant the ex- ten-ion. This stand has thrown about 150 musi- cians out of work. San Ant one Unions Waive Boosts Until January San Antonio — Taking cognizance of ad- verse business condition- and low attend- ance, the unions here have decided to waive demand for increases in wages under the old agreement until Jan. 1. The request for the postponement came from the theatres. took much money out of a city and left but little return. Every intention of standing firm was voiced by the musicians, who are seeking to enlist the sympathy of the city by charges that "Wall street banking con- trol" will benefit by the money saved by the houses through the elimination of orches- tras and "correspondingly impoverish the local business man." As a means of preventing hasty action on the part of the unions. Washington man- agers are giving consideration to the de- sirability of securing an injunction against a walkout if the negotiations now under \\ ay are unsuccessful. They say they are reluctant to take this action, but believe themselves justified should their failure to secure an agreement with musicians result in an effort by the latter to take out the projectionists and stage hands. Musicians Lay Lockout Protest With Minister Montreal — With the minister of labor at < >ttawa having under advisement a protest by a deputation from the Montreal musi- cians' union charging that members of the orchestra at the Capitol there were locked out, the theatre, Friday, is beginning its -econd week as an all-sound house. "All Quiet on the Western Front" is the second week's attraction. Prices have been cut. The musicians were locked out, it was claimed at the conference with the labor minister, after Famous Players Canadian had agreed through Eastern Division Man- ager Clarence Robson to a board of con- ciliation, under the Industrial Disputes In- vestigation Act, for a discussion of diffi- culties between the orchestra and the com- pany. The men claim the alleged lockout wa- a violation of the Federal statute. Mean- while. Manager Dahn of the Montreal Capi- tol, has announced a straight talker policy, and return of stage shows has been aban- doned temporarily. Chains Dickering With Operators on Western Contract Los Angeles — Negotiations still are un- der way for new operator contracts with circuit houses here. A $5 increase has been asked by the operators. The smaller and suburban theatres have settled, gaining concessions in the form of a one-man-in- the-booth agreement. At San Francisco, contracts were signed in June, and in Portland and Seattle some relief is anticipated for smaller houses. Pub- lix expects some relief in Rocky Mountain states. The circuit is not asking for a re- duction in scale in any instance, but wants to eliminate over-manned booths and ex- cessive overtime. Stagehand Strike Ousts F.&M. Units Hollywood — Threat of a stagehand-' strike is looming at Long Beach and San Diego and, if it materializes, Fanchon & Marco shows will be pulled out of Fox West Coast houses in those cities. Demand for an extra flyman and for a six-day week at picture houses is the cause of the jam. Operators in the two cities are set on new contracts, it is stated. Los Angeles stagehands are threatening a walkout Sept. 16 unless their demands are met, but an agreement is expected to be reached before the deadline. 42 Motion Picture News September 13 , 19 3 0 To Determine Liabilities Of Sound Producers {Continued from page 25) Hollywood of M. A. Schlesinger, who trav- eled West to offer independent producers De Finest recording licenses without charge in nn effort to create product outside the sphere of influence wielded by the electrics. It is learned that some of the nature of the conferences held by Schlesinger on the eventually reached the ears of major studio executives and that decision to come to New York, bulwarked by the legal pres- ence nf Edwin Loeb, prominent Los An- geles attorney, developed directly from Schlesinger's activities. Offered Free Licenses Me returned to New York this week, ad- mitting that he had offered free licenses to independents but refusing to comment on the i unci mie. Reports current during the week that Western Electric and RCA I'hiitophone had jointly bought him out for $51 U)00,000 are denied by Schlesinger. Schlesinger told Motion Picture News that no negotiations, either directly or via hankers or third parties, were under way and that under no circumstances would he sell out. He declared himself interested only in world-wide participation and said he had informed both Otterson and David Sarnoff that only under such conditions would he consider a deal. From another source entirely, it is under- stood that, prior to the Wilmington trial where General Talking Pictures emerged as victor in the first step in what many con- sider will prove to be the principal battle for basic patent supremacy, a deal was dis- cussed but was turned down by Schlesinger because it was offered on the basis of a sale rather than participation. One familiar with the situation estimates that royalties involved to date approximate $100,000,000. this figure covering the exhibition of talkers throughout the world. Erpi Refuses Analysis That the W. E. producers have made up their minds to discover exactly how and where they stand assumed more tangible form during the week. There seems to be a difference of opinion over the interpreta- tions to which the protection clause in the Western Electric contract might be subject- ed. Effort to secure an analysis of the clause from "Erpi" during the week was made by Motion Picture News, but the request was turned down. The Schlesinger interests embrace a large chain of theatres in South Africa and the bar East, totaling perhaps 400. These are either owned or controlled through domina- tion of the supply of film for the territories in which those houses operate. Schlesinger states it is essential for him to maintain the flow of product from American studios so that his exhibition interests may continue operation without interruption. He, there- fore, points out that no matter how the pa' ent tangle may swing, he is primarily in- terested in seeing to it that nothing im- activity in Hollywood. He asks if it nit consequently obvious that his policy will lie one of sympathy with the American producer. Reports current in New York that Gen- Shorts' Big Year "From what we have already seen of the short product available for the coming season, it looks as if it will be the biggest year ever for quality short subjects," declares Burt Kelly, director of the short subjects depart- ment of Publix. Dembow Sees Big Business Due to Good Pictures With a rich harvest of product coming from all studios and improved weather con- ditions, this fall "will so violently explode the depression theory that not a single ves- tige will remain," declares Sam Dembow, Jr., vice-president of Publix. "The minute that frightful weather condi- tions became slightly ameliorated and good pictures were available," he says, "business immediately swung back to, and even pass- ed, its normal level. Obviously, this could not happen if an actual business depression existed." The fall season is starting under "the most ideally- favorable conditions that have ever confronted the film industry," accord- ing to Dembow. The product, he says, is "at its uppermost peak of box-office effec- tiveness. The weather is the best to be had in all the year for theatre business. The natural reaction of vacationists is to be drawn back to the theatre. Every possible force which has any bearing on business conditions is rapidly lining up behind better theatre grosses for this fall." Dembow believes that product for the fall season "outranks any array of real money- getting merchandise ever offered to the pub- lic in any line of business." 'Clay' Films to Start New Cycle in Common Rush (Continued from page 25) in some instances. A few weeks ago the bandwagon rolled to the tune of melodramas and outdoor pic- tures. That was what the public wanted, it was broadcast in no uncertain terms. Society and problem dramas, it was stated, had gone the way of the backstage musicals, so far as box office pull is concerned. Then along came M-G-M's "The Divor- cee," which clicked pretty generally, with Fox following through with "Common Clay." The sensational four weeks' run of that picture at the Roxy, at a time when other houses were crying plenty, to be duplicated by subsequent runs, started the guessing all over again, and a swing to pictures of that "type." eral Talking Pictures had abandoned equip- ment >ales and was marking time in the expectation that the Ries patent suit would result in a ileal with Western Electric and l\t \ I'hotophone are emphatically denied by Schlesinger. who insists sales are now enjoying a peak never before attained in his company's history. Enee Menee Minee Moe Who Will Get The Navy 9s Dough? (Continued from page 25) only the purchase of sound machines could still the thunderous roar of com- plaint voiced by gob and devil-dog marine alike against the antiquated array of screen fare available since the advent ol dialogue The bids were submitted in all sizes and shapes and attractive concessions understood to have been included by several companies, realizing what a nice juicy piece of fruit old "Doc" Sam will prescribe when he hands out the plum for $500,000 worth of equipment. About $332,000 in cold cash is already on hand, with the rest to come from naval sources whenever needed. This probably is the largest order to be received by a sound manufacturer in over a year and one of the largest single jobs in the history of the industry. More than one electric is known to have been watching for it with eagle-eye ever since completion of the wholesale wiring of picture houses, when thev all settled down to the more quiet routine of orders few-and-far-between. Picture executives who are close to high Washington circles discount the possibility of political patronage influenc- ing bids for the big order. In certain Capitol Hill quarters, however, one com- pany now very desirous of securing the $500,000 contract is looked upon with disfavor following its refusal to lend aid in launching a movement to create a film history of the life of George Washington for a forthcoming national celebration. The expenditure of a few thousands at that time no doubt would have helped tremendously at this crucial moment. Motion Picture News exclusively pub- lished the incidents attending this "boner" when it happened three months ago, at which time it was pointed out that two or three companies refused co- operation when it was discovered the government had made available less funds than the production necessitated. President Hoover is reported to have been personally enthusiastic over the film's possibilities as a great celluloid document, and it had his backing along with other figures important in Naval circles where "favors" such as a $500,000 contract might be handed out. Amos 'n' Andy May Get More Double Checks (Continued from page 25) Coast waiting to determine if any retakes are necessary on "Check and Double Check." When that is ascertained, they ex- pect to round out their work on the picture and return to Chicago. They received $500,000 for their work in the picture. Coast reports say. LeBaron now is in New York. Kolfeldt Has News Reel House ^ Los Angeles — Management of West Coast's news reel theatre, recently opened, has been assigned to W. Kofeldt, with M. Murphy in charge of publicity. September 13, 193 0 Motion Picture News 43 "Angels" Breaks House Record at N. Y. Criterion With Howard Hughes' air opus, "Hell's Angels," breaking a long-standing house record at New York's Criterion, the twin run at the Gaiety clicking high grosses, and "Abraham Lincoln" building up plenty strong at the nearby Central, the main stem box office spotlight is currently centered on $2 runs. Although the regular line-up of pop admission houses came through at a fairly decent pace, majority in the latter category made little to boast of. "Romance," at the Capitol, failed to hold up in its second week as expected, despite la Garbo; "Outside the Law," featured at the Globe, was another so-so run, while "Top Speed," the Joe E. Brown comedy at the Strand, "Let's Go Native," another com- edy at the Paramount and Roxy, with "Jour- ney's End," all had unimpressive weeks. Weak advertising plug undoubtedly slowed down the latter. Cool weather of this week automatically turns off the refrigerated systems and opens the way for fall and winter sessions, with box office grosses right down along the line showing the natural tendency to spurt up- ward from summer lows. Estimated takings : "BIG HOUSE" (M-G-M) ASTOR— (1,120), 50c-75c-$l-$1.50-$2, 7 days, 11th week. Other attractions: Comedy, "College Hounds"; newsreel. Gross: $19,932, betters last week's take by $100; DeMille's "Madame Satan" is being readied for opening here, although grosses have held up well. "ROMANCE" (M-G-M) CAPITOL— (4,700), 35c-50c-75c-$1.50, 7 days, 2nd week. Other attractions: Overture. Hearst Metrotone news, presentation "Capitol on Parade." Gross: $78,- 374; a $20,000 drop under first week was too much for a Garbo. "ABRAHAM LINCOLN" (United Artists) CENTRAL— (1,490), $l-$2, 7 days, 2nd week. Other attractions: Shi it reel comedies. Gross: $18,279, a climb of $200 over opening week's figures and a knockout gross. "HELL'S ANGELS" (Caddo-U. A.) (Playing simultaneously at Criterion and Gaiety) CRITERION $l-$2-$2.50, 7 days. 3rd week. Other attractions: None. Gross: $20,014, breaking all rec-. ords at this house and mounting steadily; hundreds turned away all week. "HELL'S ANGELS" (Caddo-U. A.) (Plav iirr.ultaneously at Criterion and Gaiety) GAIETY— (808), $l-$1.5O-$2-$2.S0, 7 days. 3rd week. Other attractions: None. Gross: $17,400; the dual Hughes run at this house continues to turn in sen- sational figures. EMBASSY— All Newsreels EMBASSY— (598), 25c, 7 days. Straight show, run- ning continuously. Gross: $8,544; newsreel shows pulls 'em heavy, gross usually running well over par. "OUTSIDE THE LAW" (Universal) GLOBE— (l,05ih. 15c 30. 75c, 7 days. Other attrac- tions: Comedy, ("Carnival Revue"); cartoon, ("Hon- olulu"). Gross: $22,985; pretty good for this house, considering stiff competition of $2 runs nearby. "MOBY DICK" (Warners) HOLLYWOOD— (1,600). 60c-75c-$l-$1.5O, 7 days, 3rd week. Other attractions: Two short reel comedies. Gross: $19,441; Barrymore is failing to hold up here; gross of the opening week totaled $25,000; a slide ot $6,000 in the third week is plenty. "LET'S GO NATIVE" (Paramount) PARAMOUNT— (3.700), 40c-50c-65c-85c-$l, 7 davs. Other attractions: Short, "Voices of Lonesome Men." Gross: $/9,800; just so-so for this kev Publix house; Oakie the draw. '.'ANIMAL CRACKERS" (Paramount) RIALTO- (1,904), 65c-85c, 7 davs, 1st week. Other attractions: Short, "Many Moons." Gross: $62,500; tour Marx brothers playing to s. r. o. and turning away plenty. DT,„T /'MONTE CARLO" (Paramount) RI\ OLI— (2,103), 35c-65c-85c. 7 davs. 1st week. Other attractions: Shorts. "Stein Song," "Sure Cure." Gross: $55,300; great and much higher than summer average. t>™™ /'JOURNEY'S END" (Tiffany) ROX\-(6,200), SOc-75c-$l. 7 davs. Other attrac- tions.- Stage show, newsreel. Gross: $82,470; a low- gross, but what can be expected when they fail to plug it ? OTD.vn "TOP SPEED" (Warners) .STRANn-a.OOO). 35c-50c-65c-85c, 7 days. Other attractions: Shorts, "The Hard Guv." "Hot Ta- Hoover First Hollywood — President Hoover will be the first person to view "The Big Trail," the Fox special which opens at Gran- man's Chinese theatre here, early in October. No preview will be shown of the picture until the president has seen it, according to reports. Just when the special showing will occur, or where, has not been announced. 'Grumpy' Breaks Record at Des Moines Theatre Des Moines — "Grumpy," playing the Strand, hit the best rating made at this theatre for many, many months, with 120%. The Marx Brothers in "Animal Crackers" drew them in at the Des Moines. The pic- ture was rated as a 200% attraction. The Des Moines has had big business for four weeks since its reopening. Duncan Sisters, playing the Paramount next door, played up to the audience heav- ily. The first half of the week when they were on business was very good. The fea- ture, "Sea God," was rated as a 100% draw. At the Orpheum "Little Accident" reported 150% business. Weather was pleasant. Estimated takings : "SEA GOD" (Paramount) PARAMOUNT— (1,700), 25c-35c-60c, 4 days. Other attractions: Paramount news; short, "Vacation "; Duncan Sisters in person. Gross: $6. TOO. Rat- ing: 100%. "NUMBERED MEN" (F. N.) PARAMOUNT— (1,700), 25c-35c-60c, 3 days. Other attractions: News, four acts of stage band vaude. with Al Morey and stage band. Gross: $4,500. Rating: '. . "ANIMAL CRACKERS" (Paramount) DES MOINES— (1,600), 25c-35c-50c. Other attrac- tions: Paramount short, "Story Book Pariade"; Paramount news. Gross: $15,000." Rating: 200%. "GOOD INTENTIONS" (Fox) ORPHEUM— (2,000), 25c-50c, 4 days. Other attrac- tions: Pathe news, comedy ("Snappy Salesman"). Gross: $4,672. Rating: 100%. "LITTLE ACCIDENT" (Universal) ORPHEUM (2.000), 25c-50c, 3 days. Other attrac- tions: Pathe news. Gross: $6,680. Rating: 15iv, "GRUMPY" (Paramount) STRAND (1,100), 20c-30c, 4 days. Other attrac- tions: Paramount news. Paramount vaude act Gross: $1,600. Rating: K'i "ON YOUR BACK" (Fox) STRAND— (1.100), 20c-30c. 3 days. Other attrac- tions: Paramount vaude. act, Pathe news. Gross- $820. Rating: 80%. Signal Doesn't Work; Robber Steals $226 Indianapolis — Police here are seeking a youthful gunman who raided the till of the Uptown and obtained about $226 from the cashier as she was counting the night's re- ceipts. He shoved a gun through the win- dow and commanded her to turn over the money. She stepped on a warning signal as she gave him the money, but the signal failed to work. male." Gross: $22,592; this house needs a good pic- ture to get out of the red — and how!; summer per- formances were practically all very unimpressive. "OLD ENGLISH" (First National) WARNERS— (1,490), $l-$2, 7 days. Other attrac- tions: Vitaphone Varieties. Gross: $21,577. holding up fairly well, nothing sensational, however. "DAWN PATROL" (First National) WINTER GARDEN— (1,493), 35c-50c-65c-$l, 7 days, 8th week. Other attractions: Frisco short, "Song Plugger." Gross: $25,450, nearing the end with Jol- son's "Big Boy," scheduled to open shortly; grosses rolled up by "Dawn Patrol," were okay and mounted higher than was at first anticipated. Big Slump Sends 'Angels' Down to $9,500 on Coast Los Angeles — WTith "Hell's Angels" far in the lead of the flop brigade, a terrific slump sent box office figures well under av- erage grosses. Six houses went under par plenty, and all others felt the pinch, with but two exception, "Bad Man," which was high for the week on a $25,000 take, and "Raffles," following-up on a gross of $19,- 500. Other runs were near enough to par to make the week unimpressive. "Angels" was low on $9,500, or 5(>r, . Estimated takings : Los Angeles "HOLIDAY" (Pathe) FOX CARTHAY CIRCLE— (1,650), 75c-$1.50, 7 days, 5th week. Other attractions: Abe Lyman and band, comedy, Movietone news. Gross: $13,100. Rating: 105%. "ALL QUIET ON THE WESTERN FRONT" (U.) FOX CRITERION— (1,652), 35c-65c. 7 days, 2nd week. Other attractions: Movietone news, comedy. Gross: $11,250. Rating: 113%. "MAN TROUBLE" (Fox) LOEWS STATE— (2,418), 35c-65c, 7 days. Other attractions: Comedy, Movietone and Metrotone news, Rube Wolf and Fanchon and Marco "American Beauty" Idea. Gross: $26,000. Rating: 96%. "ANIMAL CRACKERS" (Paramount) PARAMOUNT— (3,596), 35c-65c, 7 days. 2nd week. Other attractions: Paramount stage show, comedy, Paramount news, Oliver Wallace organ concert. Gross: $28,000. Rating: 112%. "BAD MAN" (Warners) WARNERS' DOWNTOWN— (2,400), 3Sc-65c, 7 days. Other attractions: Vitaphone Varieties, news. Gross: $25,000. Rating: 167%. "FOLLOW THRU" (Paramount) UNITED ARTISTS— (2,100), 35c-65c, 7 days. Other attractions: Comedy, news, Gaylord Carter organ concert. Gross: $16,000. Rating: 119%. "SQUEALER" (Columbia) RKO— (2,700), 35c-65c, 7 days. Other attractions RKO vaudeville, comedy, Pathe news. Gross: $14,500. Rating: 93%. "RAIN OR SHINE" (Columbia) ORPHEUM— (2.750), 35c-65c, 7 days. Other attrac- tions: Comedy Pathe news. Gross: $11,500. Rating: .NEWSREEL— (1,500), 25c, 3 davs. Other attrac- tions: Travelogue, comedy shorts. Gross: Si 700 Rating: 'ui Own Business" medy). Gross: 812,500. Rating: 125%. "BIG BOY" (Warners) \i DITORIUM (1,600), ;". (1, 8 days, from Fri- day t.> Saturday of following week, Other attractions: .1 news. Grofs: (3,960. Rating: "SILENT ENEMY" (Paramount) ml Week) 6 days. Other attractions: iv '.!. widow." Dudlej Murphy's "St. 1 .11 negro short subject), Gorno's Italian (British short talking subject). Gross: (1,100. Rating: llo\ "BORROWED WIVES" (Tiffany) I'M Ml days Other attrac- tions: "Radio Ki^m-~" (Mack Sennett comedy), Berl Moments to Remember Paul Whiteman Emulates Helen Morgan — Judge. Only Half of Oklahoma City Houses Hit Par Oklahoma City — Due to cooler weather and excellent features offered by Warners and Publix theatres, these houses far sur- passed their usual business. The Publix houses featured "Greater Talkie Season" with trailers, using Gary Cooper as master of ceremonies, while Warners celebrated their "Silver Anniversary." "Common Clay," featuring Constance Bennett at the Midwest grossed $8,000, rat- ing 105% ; "Sea God," with Richard Arlen, packed in $8,500, rating 110%; "Anybody's Woman," featuring Ruth Chatterton at the Capitol, grossed $7,800, rating 105%. ' "King of Jazz," featuring Whiteman's band, at the Liberty, didn't go over so good, only rating 85% on $6,500. "Conspiracy," with Bessie Love, only rated 85% at the Kmpress with receipts of $6,500. "Phantom of the Opera," at the Orpheum the first half of the week, and "Other Tomorrow," rated 90% with a gross of $7,000. Estimated takings: "SEA GOD" (Paramount) CRITERION— (2,000), 10c-50c, 7 days. Other attrac- tions: Paramount news, Trailer featuring Gary Coop- er as master of ceremonies for Greater Talkie Season, Paramount news. Gross: $8,500. Rating: 110%. "COMMON CLAY" (Fox) MIDWEST— (1,500), 10c-60c, 7 days. Other attrac- tions: Silly Symphony, "Fish Frolic," Midwest news. Gross: $8,000. Rating: 105%. "ANYBODY'S WOMAN" (Para.) CAPITOL— (1,200), 10c-50c, 7 days. Other attractions: Gary Cooper as master of ceremonies, and "Old Man Whoopee " with Metrotone news. Gross: $8,000. Rat- ing: 105%. "KING OF JAZZ" (Univ.) LIBERTY (1,800), 10c-50c, 7 days. Other attrac- tions: Fox news. Gross: $6,000. Rating: 85%. "CONSPIRACY" (F. N.) EMPRESS— (1,500), lOc-SOc, 7 days. Other attrac- tions: Universal news, Vitaphone Variety. Gross: 000. Rating: 85%. "PHANTOM OF THE OPERA" (Univ.) ORPHEUM (1,500), 10c-50c, 3 days. Other attrac- tions: RKO vaudeville, Sinogram news. Second halt. "Othei Tomorrow," 4 days, Week's gross: $7,000. Rating: 100%, S e pt ember 13, 19 3 0 Marxs Go Big At Omaha; They Bring in $10,800 Omaha — The Paramount held field day for the nuts all week with "Animal Crack- ers" to the tune of $10,800. This 135% week is the best for several months, thanks to the Marx brothers. The eyes of Middle West RKO managers continues on the Orpheum here which has been doing phenomenal business all summer. "Dixiana," plus Viola Dana on the stage, brought another of those 125% weeks. Gross totaled $18,750. Oakie for the third time in six weeks at the World got $10,450 with "Let's Go Native." That's 110%. "Queen High" was a dud at the State first half. Only $1,593, or 75%. Last half, "Grumpy" (Par.) rose to 90%. Money, $2,- 025. Weather was clear and warm. Estimated takings : "ANIMAL CRACKERS" (Par.) PARAMOUNT— (2.900), 25c-50c, 7 days. Other at- tractions: Paramount and Universal news, shorts, 01- gan. Gross: $10,800. Rating: 135%. "LET'S GO NATIVE" (Par.) WORLD— (2,500), 25c-60c, 7 days. Other attractions: Four Publix acts, Billy Meyers band, house ballet. Paramount news, shorts. Gross: $10,450. Rating 110%. "DIXIANA" (Radio) ORPHEUM— (3,000), 25c-60c, 7 days. Other attrac- tions: Viola Dana and three other RKO acts, Pathe news, shorts. Gross: $18,750. Rating: 125%. "QUEEN HIGH" (Par.) STATE- (1,200), 25c-40c, 3 days. Other attractions: Universal news, shorts. Gross: $1,593. Rating: 75^ ■ "GRUMPY" (Par.) STATE— (1,200), 25c-40c, 4 days. Other attractions: Universal news, shoits. Gross: $2,025. Rating: 90%. Smith Players in "Cradle Snatchers," vaudeville acts, orchestra, Fox Movietone news, Voice of Hollywood, Educational cartoon, Gross: (10,200. Rating: 97%. "HELL'S ISLAND" (Columbia) RIVOLI (1,982), Sc-60c, 6 days, starting Saturday. Other attractions: "Average Husbands" (Mack Sen- net) comedy), "The Cuius Kid" ((Mickej Mouse Pathe thus. Gross: $9,200. Rating: 115%. Providence Runs In Healthy Week Marx Film is High Providence — The holiday bug-a-boo fail- ed to daunt exhibitors here who smiled when bookkeepers totaled grosses for the week. Five first-class films packed 'em in the houses in the downtown section. Para- mount with "Animal Crackers" was excep- tional with $15,000, while "Call of the Flesh," Loew's State, clicked into high for $19,350. Majestic, too, did well with "Shad- ow of the Law." RKO houses. Albee and Victory, likewise enjoyed good weeks. Estimated takings : "ANIMAL CRACKERS" (Par.) PARAMOUNT (2,300), 15c 50c. 7 days. Other at- tractions: Talkartoon, Joe Stoves, organlogue, Para- mount news. Gross: $15,000. Rating: 110%. "SHADOW OF THE LAW" (Par.) MAJESTIC (2,400), 15c-50c, 7 days. Other attrac- tions: "Five .Minutes from the Station," "Bridges the World Over," Paramount news. Gross: $1.1.200. Rat- ing: 105' . . "CALL OF THE FLESH" (M-G-M) LOEW'S STATE— (3,800). 15c-50c, 7 days. Other attractions: "Collegt Hounds." "Hot Dog." Maurice. guest organist, Hearst Metrotone news. Gross: $19,- 350. Rating: 100 "GRUMPY" (Par.) KKO ALBEE -(2,300), 15c-50c, 7 days. Other at- tractions: "Peep on the Deep." "Curiosities of the World, roby the Tup." Pathe news. Gross: $9,200. Rating: So "THE STORM" (Univ.) RKO VICTORY (l.oOO), 15c-50c. 7 days. Other at- tractions: "Give Me Action." "Never Strike Your Mother," "Dude Ranching," Pathe news. Gross, $7,- 000. Rating: SO', , September 13 , 19 3 0 Motion Picture News 45 That's News! Ottawa — An exhibitor was found reading the Bible while roars of laughter sifted through the door dur- ing a presentation of "Queen High" on the screen. The man engrossed in the Holy Book was Manager Joe Franklin of B. F. Keith's theatre, Ot- tawa. It was a rare and valuable copy of the Kincaid Bible printed in 1775 which Franklin had purchased to add to his collection of old paintings and ancient relics. Portland High To "Doughboys"; $13,950 Gross Portland, Ore. — Spontaneous comedy of Buster Keaton and Portland's own Cliff Edwards in "Doughboys" was sufficient to roll up another heavy gross at Fox Broad- way. Cooler weather and return of beach residents also swelled the population, help- ing the grosses at all houses. Critics were also unanimous that Fanchon & Marco out- did themselves with their "Green Devil> Idea." Gross $13,950, rating 132%. The popularity of Jack Oakie was again demonstrated at the box office of the Para- mount in "Let's Go Native" with Publicity Manager Henson making splendid tie-ups and exploitation, and on the stage Gour- fain's "Od-Dities." Gross $13,450, rating 125%. Estimated takings : "DOUGHBOYS" (M-G-M) 1UX BROADWAY- (1,912), 25c-60c, 7 days. Other attractions: Fanchon ik Marco's "Green Devils Idea" with Peg- Leg Bates, negro stepper, Miles and Kover, adagio dancers. Bobby Gilbert, talking fiddle come- dian, Tom Terriss Travelogue, Fox news, Mickey- Mouse, Fox Broadway band. Gross: $13,950. Ratine: 132%. "LET'S GO NATIVE" (Par.) PORTLAND PARAM()UNT-(3,085), 25c-50c, 7 days. Other attractions: "Happy" Phil Lampkin and his Paramounteers with stage show "Od-Dities" in- cluding Light & Cook, comedy, Franklin and Warner, dance specialists, Harris & Wallace, "Sky High Comedy,' Con Maffie at organ. Gross: $13,450. Rating: 125%. "OFFICE WIFE" (W. B.) HAMRICK'S "MUSIC BOX"— (1,835), 25c-50c, 7 days. Other attractions: Yitaphone acts. Fox Movie- tone news, (('lever tie-ups large mercantile offices.) Gross: $11,450. Rating: 11091 . "SONG O' MY HEART" (U.A.) (Second Week) l( IX UNITED ARTISTS— (945), 25c-60c, 7 days, extra midnitt mat. Other attractions: Metro acts, Hollywood Varieties. Fox news. Gross: $9,875. Rating: 102%. "LEATHER NECKING" (R.K.O.) RKO ORPHEUM— (1,700), 25c-50c, 7 days, 3 acts vaudeville. Frank Potter and RKOlians, Catherine Custer at Wurlitzer, Pathe news. Gross: $10,000. Rating: 105%. "ANYBODY'S WOMAN" (Par.) (Second Week) RIALTO— (1,498), 25c-50c. 1st week broke house records, held over. Gross: $9,950. Rating: 105%. Famous Canadian Net For Year to Be Off Toronto — Due to the Paramount-Publix policy of withholding official information re- garding Famous Players Canadian Corp., no announcement has been made regarding the financial statement for the fiscal year of the Canadian company ended Aug. 31. Intimation has been made, however, that the company will show its dividend earned by an ample margin for the full year, al- though revenue fell off during the last six months because of a decline in interest in talking picture-, it is said. Three in Ottawa Click Heavy on S. R. O. Business ( Mtawa — Theatres had things pretty much their own way during the week. Three houses, the Regent, Keith's and the Centre, had stand-up crowds on many occasions and a damp week-end helped to swell receipts. The following registered 100% ratings : "Manslaughter" at the Regent, "Anybody's War" at Keith's and "The Dawn Patrol" at the Centre. A mixture of weather was with verv warm (Paramount) days. Other attrac- provided, Tuesday beinj succeeding days chilly. Estimated takings : "MANSLAUGHTER" REGENT— (1,200), 25c-75c, 6 tions: Paramount news, "Revelations" (comedy); orchestra. Gross: $6,000. Rating: 100%. "ANYBODY'S WAR" (Paramount) B. F. KEITH'S— (2,596), 15c-50c, 3 days. Other attractions: Paht enews, "Pirates" Technicolor nov- eltv. Gross: $4,800. Rating: 100%. "SAP FROM SYRACUSE" (Paramount) IMPERIAL— (1,200), 15c-60c, 6 days. Other attrac- tions: Hearst Metrotone news, Technicolor, "Flower Garden"; comedy. Gross: $2,900. Rating: 85%. "DAWN PATROL" (First National) CENTRE— (1,200), 15c-50c, 6 days. Other attrac- tions: Cartoon reel, "Karnival Kid"; comedy. Gross: $4,200. Rating: 100%. "LADIES OF LEISURE" (Columbia) AVALON— (990), 25c-35c, 3 days. Other attractions: Fox Movietone news, Mickey House in "Steamboat Willie," "Camera Shy" (comedy). Gross: $1,250. Rating: 95%. "QUEEN HIGH" (Paramount) B. F. KEITH'S— (2,596), 15c-S0c, 3 days. Other attractions: L'niversal news, reel; cartoon reel, "Dizzy Dishes"; "The Paperhanger," (comedy. Gross: $3,800. Rating: 85%. "HOLD EVERYTHING" (Warners) AVALON— (990), 25c-35c, 3 days. Other attractions: Fox Movietone news; Charlie Chase in "Great Gobs." Gross: $1,400. Rating: 98%. Toronto Closing Sends Customers To Other Houses Toronto — Heavy week-end business worked mightily for exhibitors, the weath- erman helping by throwing in a wet brand of atmospheric conditions. The Canadian National Exhibition also brought many peo- ple to the Ontario capital, many of whom took in a show before going back to farms. The Imperial closed to prepare for the return of stage shows and this sent many regular patrons to other downtown houses, thus adding more to receipts. Incidentally, it was the last week for stage presentations at the Uptown, which has become a second- run house. All in all, it was a big week. Estimated takings : "MANSLAUGHTER" (Paramount) UPTOWN— (3,000), 35c-80c. 6 days. Other attrac- tions: Mickey Mouse in "The Shindig"; stage pres- entation, Fox news, orchestra. Gross: $17,000. Rat- ing: 105%. "DANGEROUS NAN McGREW" (Paramount) IMPERIAL— (3,600), 35c-75c, 2 days only. Other attractions: Five vaudeville acts, Paramount news, cartoon comedy. Gross: $6,800. "ANIMAL CRACKERS" (Paramount) TIVOLI— (1,600), 35c-75c, 6 days. Other attrac- tions: Fox news, Rudy Vallee in "The Stein Song." Gross: $14,500. Rating: 100%. "UNHOLY THREE" (M-G-M) LOEW'S— (2,200), 30c-75c, 6 days. Other attrac- tions: Hearst Metrotone news, five vaudeville acts, comedy. Gross: $14,500. Rating: 95%. "ONCE A GENTLEMAN" (Sono-Art) SHEA'S HIPPODROME— (2,600), 30c-75c, 6 days. Other attractions: Universal news, five vaudeville acts, comedy. Gross: $16,500. Rating: 1N0"; . Heap Big Head Hollywood — Wesley Ruggles, direc- tor, received the following wire from Chief Bacon Rind, Osage Indian, who will support Richard Dix in Radio Pictures' "Cimarron," "Coming to Hollywood before time due for picture to get fan photos taken. Since announcement I was to play in 'Cimarron' got thirty-two letters from fans demanding auto- graphed photos. Feel like movie star already. Bacon Rind." Montreal Houses Start New Season With a Big Spurt Montreal — The week in Montreal found leading theatres striking their "New Show World" stride, not one feature attraction showing signs of a flop. The return of summer resorters to the city and a great influx of tourists added appreciably to at- tendance. The Palace registered $16,000 with "Ani- mal Crackers," while the Princess was also well above average with "Rain or Shine" taking $11,500, or 105%. There wasn't a main-stem house below 90% in rating for the week. Weather was mostly cool. Estimated takings : "ANIMAL CRACKERS" (Paramount) PALACE— (2,600), 25c-99c, 7 days. Other attrac- tions: Movietone news, cartoon comedy, organ solo by Bunny Payne, comedy. Gross: $16,000. Rating: II"', . "L'ENIGMATIC MONSIEUR PARKES" (Paramount French) CAPITOL— (2,670), 40c-85c, 7 days. Other attractions: "Swell People," (comedy); "Barnacle Bill," cartoon comedy; musical reel, "Faust"; .Fox Movietone news. Gross: $13,000. Rating: 90%. "QUEEN HIGH" (Paramount) LOEW'S-(2,982), 40c-99c, 7 days. Other attractions: rive vaudeville acts, news, cartoon comedy, San- born's Symphonists. Gross' $13,500. Rating: 95%. "RAIN OR SHINE" (Columbia) PRINCESS— (2,272), 25c-75c, 7 days. Other attrac- tions: Mickey Mouse cartoon; Technicolor, "Ye Heart Shop"; Hearst Metrotone news; Universal news. Gross: $11,500. Rating: 105%. "BORDER LEGION" (Paramount) IMPERIAL-(1,650), 40c-85c, 7 days. Other attrac- tions: Five vaudeville acts, Paramount news, com- edy. Gross: $9,800. Rating: 95%. "ROUGH ROMANCE" (Fox) STRAND-(750), 25c-50c, 7 davs. Other attractions: Added feature, Pathe's "Night Work"; comedy. Gross: $4,800. Rating: 90%. "THROW OF DICE" (British-State Rights) ROXY-(550), 25c-50c, 7 days. Other attractions: Travelogue, "Hodge Podge." Gross: $3,500. Rating: oi r; . ^ Flexible Disc Formula Protection Is Asked Suit for an injunction to restrain three Columbia professors from selling to RCA- Victor the secret formula for making flexi- ble discs has been filed by the Durium Prod- ucts Corp., New York. Otto Nielsen and Adolph Hawerlander devised the basic process, it is claimed, by using a printing press to sink the designs into paper, which was then covered with a heat-hardening, malleable varnish. When this proved im- perfect, the professors were called in as consultants, and they developed the process at a given rate of compensation, the com- plaint charges. When sales reached 400,000 a week, they are alleged to have demanded more compensation under threat of selling the formula to rival disc makers. 46 Motion Picture News September 13 , 19 3 0 $64,800 Taken By "Anybody's Woman'' at Chi Chicago — Good business kept Loop grosses above average for the most part. The Chicago Theatre, with "Anybody's Woman," after playing four opening days to capacity, slumped gradually toward the close, but finished with a new house record, according to W. K. Hollander of Publix- B. & K. The gross was $64,800, about $1,500 over the previous mark established one year ago by "Canary Murder Case" and a strong stage show. In the case of "Anybody's Woman," however, no name draw figured on the stage. B. & K., classi- fying the picture as "the strongest attrac- tion ever to play the house," gave it entire credit and further complimented it by send- ing it to the Oriental for a second Loop week. Two disappointments also marked the week. "Eves of the World" returned a miserable "$13,200 at the United Artists, and was replaced alter one week by "Fol- low Thru." "Dixiana" likewise failed to live up to expectations at the Woods in its initial week. Its gross of $10,300 (90%) quickly led to a retrenchment in the adver- tising appropriation for this one. Three other high spots were "Anybody's War," which replaced "Common Clay" in mid-week and got $24,000 (130%) in five days; "Animal Crackers" with $35,000 (125%) in its third week at McVickers, and "Bride of the Regiment," which gave the Castle $5,700 (190%) in its second week for "adults only." Estimated takings : "BRIDE OF THE REGIMENT (F. N.) i ASTLE (300), 60c, 2nd week. Other attractions: Newsreel. Gross: $5,700. Rating: 1907c. "ANYBODY'S WOMAN" (Paramount) CHICAGO— (3,940), 35c-85c, 7 days. Other attrac- tions: Stage show, orchestra, newsreel, comedy, nov- eltj short. B. & K. claims a new house record with this one, which goes to the Oriental for a second I p week. Gross: $64,800. Rating: 135%. 'ANIMAL CRACKERS" (Paramount) McVK KERS (2,284), 35c-85c, 3rd week. Other at- tractions: Comedy, newsreel, musical short. Gross: Rating: 1 "GOOD INTENTIONS" (Fox) (Second t ime in Loop) MONROE— (962), 25c-40c, 7 days. Other attractions: 'thirty minutes of newsreel, comedy. Gross: $3,600. Rating: 72%. "CALL OF THE FLESH" (M-G-M) ORIENTAL I ,900) 85c, 7 days. Other attrac- tions: Stage show, orgai tedy, newsreel, novelty short. Gross: $35,700. Rating: 85%. "LET US BE GAY" (M-G-M) i s. , ■ .,,,[ time if Loop) ORPHE1 \l •;, ,. (Sa.50c, 7 days. Other attrac- tions: Three Vitaphone acl new reel. Gross: $6,200. Rating: 90%. "LITTLE ACCIDENT" (Universal) PA1 M I i week in Loop. Other attractioris: Five acts RKO vaude., newsreel, com- idy. Picture playing to "adults only" was put in after 17 days at the Woods. Gross: $20,400. Rating: 8 "ANYBODY'S WAR" (Paramount) ROOSEVEI I (1,591) 35c-85c, 5 days. Other attractions: Newsreel musical short. Gross: $24,000. Rating: 134 i ced "Common Clay" 1 sis weeks. Gross (final week): $18,500. Rating: 9l "THE STORM" (Universal) rATE-LAKl I5C-75C, 7 days. Other at- tractions: hu acts l< K< i vaudi . newsreel. Cross: $22,100. Rating: 85%. "EYES OF THE WORLD" (U.A.) 1 Mill' AIM'ISI S I5c-85c, 7 days, final. Oth>- and R v Ba->->es, Oswald cartoon, news. Gross: $8,000. Rating: 100%. UU" Club Plans Dinner-Dance Fail season of the Universal Club, com- posed of 300 home office employes, will be launched Sept. 17 with a dinner and dance. M. P.'s Operate Chain Montreal — There are five present and former members of the Canadian Parliament on the directorate of Con- federation Amusements, Ltd., operating a chain of five theatres in Montreal, according to offifficial announcement regarding the make-up of the com- pany. C. B. Howard, a member of the House of Commons, is a vice-president and the directors include P. E. Blon- din, Speaker of the Senate; G. A. Fa- teaux, a member of the Federal Cab- inet; Emile Massicotte, a commoner, and Fern and Renfret, former secre- tary of state. F. A. Tabah of Montreal is the president and N. N. Lawand, managing director. Another Harold Kansas City — Police were notified here one night last week that Harold Lloyd had been held up and robbed in an alley in the downtown district. Several policemen were dispatched to the scene, hoping they might be of as- sistance to tne comedian. When they arrived, they learned that the person robbed was Harold Lloyd, but the name belonged to a 10-year-old news- boy, who had lost $1.65 to a couple of hoodlums. Musicals Go Big In Boston; High Spot to "Native 9? Boston — Box-office receipts took another jump upwards with the formal opening of the fall season and despite the reopening of many legitimate theatres which have been dark for eight or ten weeks. Metropolitan, with "Let's Go Native" hit one of the high- est marks in months with a gross of $38,000 for 128%, while every new film in town boosted receipts. The Marx brothers' "Animal Crackers" returned to town after a week's absence and pulled in $15,500 at the Scollay Square for 115%, a high figure for a third week for any film. "All Quiet on the Western Front" was held over for day-and-date showing at the Olympia and Uptown for a total of $31,- 000, dropping only $3,000 from the first week's grosses for the two theatres. "Dough Boys" at Loew's State hit $24,000 for 120%, while "Rough Romance" at the Keith-Albee" recorded an equal percentage and "Outside the Law" at Keith Memorial hit $25,500 for 110%. Every theatre in downtown Boston went well above the aver- age for the week. Weather was fair and cool. Estimated takings : "LET'S GO NATIVE" (Paramount) METROPOLITAN— (4,350), 25c-60c, 7 days. Other attractions: Publix revue, "Hello, Paree"; comedy. Paramount news. Gross: $38,000. Rating: 128%. "ROUGH ROMANCE" (Fox) KEITH-ALBEE— (2,500), 25c-60c, 7 days. Other attractions: Hum and Strum in person, vaudeville, RKO-Lians, Pathe news. Gross: $21,000. Rating: 120%. "OUTSIDE THE LAW" (Universal) KEITH MEMORIAL— (2,800), 30c-65c, 7 days. Other attractions: Comedy, Pathe news, Sportlight. Gross: $25,500. Rating: 110%. "DOUGH BOYS" (M-G-M) LOEW'S STATE— (3,700), 30c-50c, 7 days. Other attractions: Charley Chase comedy, Hearst news. Gross: $24,000. Rating: 120%. "SINS OF THE CHILDREN" (M-G-M) LOEW'S ORPHEUM— (3,100), 25c-50c, 7 days. Other attractions: "Laurel Hardy Murder Case," vaude- ville, Hearst news. Gross: $22,000. Rating: 110%. "ANIMAL CRACKERS" (Paramount) SCOLLAY SQUARE— (1,800), 25c-50c, 7 days. Other attractions: Vaudeville, comedy, Paramount news. Gross: $15,500. Rating: 1157o. "ALL QUIET ON THE WESTERN FRONT" (U.) (Day and date with Uptown) OLYMPIA— (2,500), 25c-50c, 7 days. Other attrac- tions: Comedy cartoon, Paramount news. Gross: $17,500. Rating: 120%. "ALL QUIET ON THE WESTERN FRONT" (U.) (Day and date with Olympia) UPTOWN— (2,000), 25c-60c, 7 days. Other attrac- tions: Comedy, cartoon, Paramount news. Gross: $14,000. Rating: 115%. Higley Transferred Cleveland — Howard Higley, RKO Hip- podrome assistant manager, has been trans- ferred to the Rivoli, Toledo, also an RKO house. 48 Cincy Theatres Polish Up, and Receipts Mount Cincinnati— Business at RKO houses here is increasing by leaps and hounds. In fact, grosses at all the houses are now in excess of the highest figures reached dur- ing the regular season before RKO came into the picture, and this in spite of sonic of the hottest weather ever experienced in this territory. Sonic idea of the enormous increase in box-office takings can be gained when it is reported that the Albee, the only vaudefilm house in Cincinnati, has more than doubled its gross since June of this year. The reason for this tremendous gain is not difficult to find. Better pictures are be- ing hooked, every conceivable method of novel and effective advertising, exploita- tion and tie-ups is being used, house em- ployees arc either being changed, or the present staffs are being taught to "step on it," and the entire house personnels from managers down to janitors are being schooled in modern theatre ethics. Houses arc adorned with new fronts of ornamental design, and everything possible is being done to put Cincy on the theatrical map in a big way. Improvements are still be- ing made, and S. R. O. signs are the rule rather than the exception. Estimated takings : "LITTLE ACCIDENT" (Universal) ALBEE— (3,300), 35c-50c-75c, 7 days. Other attrac- tions: Five acts of vaudeville. Audio Review No. .54 Metro news comedy "The Brats" with Laurel and Hardy. Gross: $29,500. Rating: 132%. "DIXIANA" (R.K.O.) LYRIC— (1,400), 20c-50c, 7 days. Other attractions: Paramount news. Gross: $16,200. Rating: 133%. "FOR THE DEFENSE" (Paramount) PALACE— (2,700), 30c-50c, 7 days. Other attrac- tions: Fox news, Vitaphone Varieties, "Ginsburg of Ncwberg," Music Master' series. "Beethoven." Gross: $18,700. Rating: 133%. "ANYBODY'S WAR" (Paramount) CAPITOL— (2,000), 30c-50c. 7 days. Other attrac- tions: Paramount news, Vitaphone Varieties, "Yacht Club." Gross: $16,300. Rating: 123%. "OUR BLUSHING BRIDES" (M-G-M) STRAND (Second Run)— (1,350). 30c-50c. 7 days. Other attractions: Pathe news, comedy. Gross: $5,800. Rating: 170%. "DAWN PATROL" (F. N.) FAMILY (Second Run)— (1,140), 30c-S0c. 7 days. Other attractions: Paramount news. Gross: $4,500. Rating: 150%. .1/ otion Picture News September 13, 19 30 Child Reaction Held Good Film Barometer Hollywood — Child attendance should he regarded as some index of the general suc- cess of the program being submitted, ac- cording to Bradley King, authoress and scenarist, who is now writing the picture version and dialogue for "hast Lynne," which Frank Lloyd is to direct for Fox. Not that production should he addressed to the juvenile taste, hut it is an indication that the adult public is satisfied if the young people are permitted or encouraged to at- tend the theatre, she believes. When the screen fare becomes too so- phisticated or too unwholesome for the child, it is a fairly good warning that a large percentage of the adult patrons will turn away from the box-office, Miss King Opines. The percentage of people to whom "high-brow" or -ex impregnated films ap peal i-- too small to permit their patronage io he a criterion, she declares. Play Up Huston Toronto — "Abraham Lincoln" will play the Shubert legit house in Tor- onto, the Royal Alexandra, opeirng on Sept. 15. Exploitation is being based, not so much on "Honest Abe," who might not apoeal to Canadians, as the fact that a Torontonian, Walter Hus- ton, plays the title role. "Manslaughter" And "Flesh" in Stiff B. O. Tilt Seattle — Again this week a major share of first-run business was divided between the two key houses operated by Fox and Publix. The Fox Fifth Avenue, standard bearer of the former chain, scored high gross with about $16,900 (120%) on "Call of the Flesh.'- The Paramount was a close second with about $15,000 (120%) on "Manslaughter." Fox's Coliseum, now on an extended run policy at 50c top, clicked close to $5,000 on "Common Clay," moved from the Fox Fifth Avenue, where it took $17,000 last week. The Coliseum rating was 155%. "Good News" in its first week at the Fox Theatre failed to reach the 100% mark, but is being held for another week. The two disappointments of the week were "Silent Enemy" and "Journey's End." The former in its one-week run at Publix's Metropolitan was given no exploitation and very little more advertising, and was a weak bet throughout, instead of the strong attraction that the film itself warrants. "Journey's End" in its second week at Hamrick's Music Box fell to a low level, justifying the belief that the public here does not want war films (since "All Quiet") or films without known stars. Estimated takings: "RAFFLES" (U. A.) BLUE MOUSE— (950), 25c-50c-75c, 7 days. 2nd week. Other attractions: Vitaphone Varieties. Fox Movietone news. Gross: $7,500. Rating: 121%. "COMMON CLAY" (Fox) <()1. [SKIM (1,650), 25c-35c-50c. 7 days. Other attractions: Mack Sennett comedy. Fox Movietone news, organ specialty. Gross: $-1,800. Rating: 155%. "GOOD NEWS" (M-G-M) FOX— (2,450), 25c-35c-50c-60c-75c, 7 days. Other at- tractions: Fox Movietone news, Mickey Mouse car- toon, fur style show on stage, Owen Sweeten and band. Gross: $9,100. Rating: 95%. "CALL OF THE FLESH" (M-G-M) FOX FIFTH AVE.— (2.750). 25c-35c-50c-60c-75c, 7 days. Other attractions: Fox Movietone news. Fan- ' chon-Marco stage revue. Gross: $16,900. Rating: 120%. "SILENT ENEMY" (Paramount) METROPOLITAN (1.100), 25c-35c-50c, 7 days. Other attractions: Paramount comedy. Paramount cartoon, Paramount news. Gross: $3,500. Rating: 65< ; . "JOURNEY'S END" (Tiffany) MUSK BOX (950), 25c-35c-50c-75c, 7 days. 2nd week Other attractions: None. Gross: $5,500. Rat- ing: 90%. "MANSLAUGHTER" (Paramount) PARAMOUNT (3. 150). 25c-35c-50c-60c. 7 days. Other attractiens: Paramount news, Stanleigh Ma- lottl Farewell week at organ, Arthur Clausen and rchestra, Publix stage show with Margie "Babe" Ram '"troducing Milt Franklin as new master of ceretn nil Gross: $15,000. Rating: 1209! Air Stunt in New Film Berlin — The Germany company which went to the Swiss Alps to film "Stars Over Mont Blanc" has returned to complete in- teriors. The German pilot, Qdet, makes a landing 3.200 meters high in the mountains in one di the climatic sequences. Par Rating Hit By All Houses At Cleveland Cleveland — Downtown picture business is holding to very high averages as compared with the past six months. Pleasant cool weather, and unusually good screen attrac- tions are drawing the crowds. Big vaude- ville headliners are pulling business for RKO Palace. While there are no SRO signs around the theatre lobbies, and no long box office lines, auditoriums of the first- run houses are well filled both matinees and evenings, and it's this consistent busi- ness that is making for a good weekly av- erage. Neighborhood houses are unanimous in stating that their business has not picked up sufficiently to make them optimistic in their attitude toward the new season. "Common Clay" did so well at the Still- man during its second week that it is be- ing held a third week. Keaton's Dough Boys" pulled heavy attendance, with Fred Waring and His Pennsylvanians as the big stage drawing card. Estimated takings : "COMMON CLAY" (M-G-M) STILLMAN— (1,900), 40c-75c, 7 days, 2nd week. Other attractions: "Midnight in a Toy Shop," (Co- lumbia); "Egypt, the Land of Pyramids," (Standard Film); Screen Snap Shots, (Columbia); Fox Movie- tone news. Gross: $16,000. Rating: 106%. "DAWN PATROL" (First NaUonal) ALLEN— (3,300), 30c-60c, 7 days. Other attractions: "Cinderella," (Columbia); Hearst Metrotone news (M-G-M). Gross: $17,000. Rating: 113%. "DOUGH BOYS" (M-G-M) STATE— (3,400), 30c-60c, 7 days. Other attractions: "Pick 'Em Young," (Pathe); "I Found My Sun- shine," (Standard Film); "Pay the Penalty," (Fischer); Paramount news, Fred Waring and His Pennsylvanians on the stage. Gross: $21,500. Rating: 126%. "FOR THE DEFENSE" (Paramount) RKO HIPPODROME— (4,500), 35c-75c, 7 days. Other attractions: "French Fried," (Paul Terry car- toon, Educational); Mack Sennett comedy, Travelogue, (Educational); Fox Movietone news. Gross: $13,500. Rating: 90%. "SHOOTING STRAIGHT" (RKO) RKO PALACE— (3,600), 35c-75c, 7 days. Other at- tractions: "Plus Fouts," (Pathe); "The Fiddler," (RKO cartoon); Pathe news, vaudeville. Gross: $22,- 000. Rating: 110%. Levine Closes 17 Deals In State Rights Field Three serials, Rin-Tin-Tin's "Lone De- fender," Tom Tyler's "Phantom of the West" and "King of the Wild" have been sold by Nat Levine of Mascot to the fol- lowing independent exchanges : Capitol Film, for greater New York and northern New Jersey; Hollywood Pictures, New England; Gold Medal, eastern Pennsylvania, southern New Jersey, District of Columbia, Maryland, Delaware and Virginia; Affiliated Producers, Southeast; Stand- ard Film, upper New York and Michigan; Jack Roher, Ontario and (Juebec; Fischer Film, Ohio and Ken- tucky; Judell Film, northern Illinois and Indiana; Midwest Film, Wisconsin and upper peninsula of Michigan; Celebrated Film. Minnesota, North and South Dakota; Premier Pictuns, eastern Missouri, southern Illinois; Midwest Film, western Missouri and Kansas; Security Pictures, Iowa and Nebraska; P. C. Hurst, Washington, Oregon, Montana and northern Idaho; All Star Features, northern California; All Mai Features, southern California; and J. H. Hoff- berg Co., the entire foreign rights. The Rin-Tin-Tin serial has also been sold by Levine to J. H. Iloffbcrg for all of Europe. The deal also included the talking feature and a silent feature version of the dog serial. Two "East Lynnes" Hollywood — "East Lynne" will be pro- duced in talker form both by Fox and Lib- erty Prod. Liberty will call their version "Ex-Flame." No director or cast has been assigned for either production as yet. September 13, 19 3 0 Motion Picture News 49 Stop Us If We're Wrong BARNEY HUTCHISON has left his post in the Paramount publicity department, New York, to return to the Coast. . . . He's a native son, and how. . . . Dorm McElwaine just couldn't resist the lure of producing. He'll soon start grinding on a talker remake of "Perils of Pauline,'' which Pathe will release as a serial. . . . Phil Gersdorf has succeeded to the post of publicity director at the Pathe studio. * * * Jimmy Bradford, musical wizard, has just completed scores for foreign versions of Tif- fany's "Mamba," "Troopers Three," and "The Lost Zeppelin." . . . Helen Jerome Eddy, working in "War Nurse" for Edgar Selwyn at the M-G-M studio, has won first price in a newspaper contest for the best story about an animal. . . . Cecil B. De Mille is taking a month's vacation on his schooner yacht, "Sea- ward," to engage in his hobby, swordfishing. * * * They're beginning to call Fred (Universal) McConnell's boat, "Peter Pan," the Mamaro- neck ferry. . . . Times must be tough when Carl J. Goe and Phil Myer, some of the wherefores of Tiffany's success, split a choc- olate eclair at lunch. . . . They're figuring stunts for the housewarming their chief, Oscar Hanson, is planning at White Plains. . . . Incidentally, Oscar was spotted ahead of the governor at the Wisconsin conven- tion. * * * Reversing the recent trend, Carroll Gibbons and James Dyrenforth have gone to Hollywood to write songs for M-G-M .... By the way, why doesn't M-G-M tie up with Columbia Univer- sity on its football song, "Roar, Lion, Roar"? .... Still paging that ad code : "Sweet Kitty Bel lairs" advertised in the New York papers as "the daring love-life of history's most se- ductive siren." * * * "Billy" Brandt, veteran .Brooklyn indepen- dent, and until recently with Fox Metropoli- tan Theatres, has deserted the flickers for "le- git" and on Monday opened the Windsor, Bronx house. Here's luck, "Billy." * * # Probably Enrico Caruso would turn over in his grave if he knew that the Chicago Audi- torium, long the home of opera, is being con- verted into a miniature golf course. From aria to fore is a far cry. . . . Another Emgeeem merger takes place within the next ten days or so when Margaret de Mille, daughter of William C. de Mille, is sealed to B. P. Fineman. * # * Will Hays is named by Congressman F. H. La Guardia as one of the 25 "best minds" in the Republican Party who have become con- vinced of the failure of prohibition, but. how- does that affect the Code? . . . Jules Levy of RKO leaves Saturday for the Coast to engage in some of them conferences. Well, Times Are Tough The $1,000 scenario prize was awarded to a Scotchman for his orig- inal, "The Prodigal Son," and a check sent. By return ma'l the producers re- ceived the following acknowledgement: "Dear Sirs: Thousand duly received, but where is the stamped self- addressed envelope sent with my story?" 'Little White Lies* "So, you men want to be placed in the same cell?" "Yeah. We're woikin' on a movie scenario." —Life. AMONG the gags of the week is Farina's wisecrack in "School's Out," an Our Gang comedy : "I'm nevah goin' to git married and I'll raise mah children the same way." Kinda young for that sort of complex. . . . Robert (Believe It or Not) Ripley discloses in the second of his Vitaphone shorts that the tune of "Le Marseillaise" was formerly a German air and that the frogs swiped it for their na- tional anthem. That's enough to start another war. . . . Why doesn't some enterprising cloth- ing firm get out "plus ones" for the blokes who play the Tiny Toms ? * * * Pathe mimeographs that "if Ann Harding were twins, triplets or even quadruplets she could not fill the number of roles offered to her during recent months." . . . What that girl needs is a holiday. . . . Jacques Feyder, Conti- nental director, who made "The Kiss," starring Greta Garbo, and has just completed the Ger- man version of "Anna Christie," has signed a new contract with M-G-M. . . . Even his best friends won't tell Merritt Crawford what they think he carries in that heavy brief case. * * * Packard and all, Tamar Lane, publisher and editor of the "Film Mercury," landed in the Big Town from a Maine vacation this week, looked the main stem over, and then chug-chugged off for dear old Hollywood. * * * Donovan Fedelty, special assignment scribe for the Northcliffe press of Lunnon, was one of the 10,000 travelers who landed in New York from European ports on Sunday. Will spend a year on the coast, all of it concerned with pictures. * * * A blessed event is reported from the menage of Mr. and Mrs. Jascha Heifetz, the latter be- ing Florence Vidor. It's a daughter. . . . Sidney Franklin, M-G-M director, is in New York looking for story material. . . . Arthur Jacob- son, assistant director at the New York Para- mount studio, was married this week to Gloria Lee, dancer. ASK Nick Falco of National Screen Serv- ice to tell you about the woman who sold herself for a hot dog and a ride on a Coney Island roller coaster Bugs Baer gags that they should be called miniature golf curses And Sid Skolsky says that Will Hays is now being called "Telephone Bill" by his friends because he tries to conduct all his business by telephone. * * * Charles Morton, known in Hollywood as Charles Farrell's double, has been signed up by RKO The boys out at Pathe' s West Coast studio are sure getting a break, for Dorothy Knapp, zvho's got a comer on beauty, has been signed for "Under the Cock-Eyed Moon" ... .Edzcard H. Griffith, zvho did such a szvell job directing "Holiday," was known as the "Greek God" to Chicago girls during his reporter days there. He was the handsomest newspaperman in the city. Glenn Tryon's press agent solemnly swears that Glenn has turned down three recent offers because the roles "were not in line with the type of characterizations which brought him success with the public." That's one for Ripley. . . . Glen Allvine says that what this country needs is not a good 5-cent cigar, but life sentences for those who smoke 'em. That's a foxy crack. * * * Bill White, soda fountain jerker at the RKO studios in Hollywood, has invented a new drink, the "Orange Coola," and sold 1,211 in one day, despite the fact that it's reputed to be non- alcoholic. . . . Fox took four of the seven tennis matches played with Paramount to win the inter-film honors. . . . More legal news about the Irish girls : Mrs. Hannah Noonan Gordon, mother of Sally O'Neill and Molly O'Day, was arrested for failing to pay a $500 rent bill in Hollywood. * * * Albert Kaufman, brother-in-law of Adolph Zukor and a Paramount executive, is being sued by his wife for divorce on the grounds of desertion. . . . And then there is Margaret Quimby, film actress, who has gone and got married to J. Irving Walsh, a real estate mag- nate. . . . And John Garrick, film actor, and Harriet Bennett, stage actress of San Francis- co, "yessed" each other at the altar in Holly- zvood, for keeps. * * * "Abraham Lincoln" will open the new Punch and Judy Theatre in Chicago, at $11 top. . . . King Baggot, director, etc., is being sued for divorce. . . . Ardys Crawford, film actress, is suing a Hollywood beauty parlor charging that when she asked for a henna rinse her hair turned purple. . . . Bert Reis- man postcards from Berlin: "Wish you were here to help me dispose of some good beer that's not hard to take." He oughta be shot. Cosmetics for Men! Cleveland — Clarence Ward, late with Fox, and Henry Laws, formerly with Pathe, are district sales representa- tives for a 13-piece cosmetic set to be distributed as premiums at theatres. The sets come in two types — one for women and another for men. This is said to be the first premium offered for men theatre patrons. 50 Motion Picture News S ept ember 13 , 193 0 Geography to Anatomy M-G-M is changing the title of Novarro's latest, "The Singer of Seville," to "The Call of the Flesh." Ban on Prison Films in Ohio Election Issue Columbus, O. — Ban on "The Big House" and other films depicting prison conditions may be made an issue in the Ohio elections, it is indicated by William G. Pickrel, Demo- cratic candidate for lieutenant governor, in assailing the censors' stand in the matter. "Unjustifiable censorship of the films," he says, "is as much an infringement on free- dom to express ideas as would be curtail- ment of the liberty of the newspapers. I am assured by the concurrence in judgment of officials of other states and qualified pic- ture critics that there are no defensible reasons for barring the film in question from Ohio. "It is inconceivable that the simple mat- ter of passing or rejecting a movie film should become a baffling problem of state- craft too intricate for immediate solution by a governor. I am certain that when my colleague, George White, becomes governor we shall see such minor questions as well as the major affairs of government handled with common sense and fairness. If the censorship department were unable to de- termine what to do, George White as gov- ernor would apply sound reasoning and a sense of justice and arrive at a decision quickly. There would be no suspension of action suggesting fear, evasion or political expediency." Refuse Official Ruling Pickrel's statement was evoked by per- sistence of state censorship officials in fail- ing to permit or forbid showing of "The Big House" in Ohio. Without offering legal grounds for prohibiting it, the depart- ment lias declined for months to make an official ruling on the admissibility of the film and thus has prevented its exhibition. Theatre owners, who have charged that concern over possible political effects of showing the picture is responsible for lack of official sanction, pointed to the fate of three other picture today in support of their conviction. These arc "Numbered men," "The Convict's Code" and "The Squealer." Through all of these runs a prison story based upon overcrowded con- ditions surrounding convicts, they assert. None of them can be barred on moral or i grounds, it is contended, but all of them have been denied official appro\;d nec- irj to their distribution in < >hio. To reluctance of Governor Cooper's ad- ministration to have public interest centered upon Ohio penal conditions and the peni tentiary fire during the election campaign ribe the policy of deferring an of- ! ruling. Meanwhile protests accumulated as Ohio of border towns crossed state boundaries to view "The Big House" in neighboring communities and came away to iv their moi unsullied, their i led, bul then- appreciation of Iowa Showmen Favor Joining Allied States Des Moines — Directors of the new Al- lied Theatre Owners of Iowa favor affilia- tion with Allied States Association, it is reported here, following a meeting of the board attended by W. A. Steffes of Minne- apolis, as an Allied or- ganizer. However, un- der the by-laws, the di- rectors can only sub- mit their recommenda- tions to the membership meeting in convention. Allied, it is under- stood, is to loan one of its secretaries to the new Iowa association to assist in organizing the state. Meanwhile, there is speculation over the future status of the M. P. T. O. of Iowa, headed by E. P. Smith. Whether this organization will disband at its fall convention, or continue to carry on in opposition to the new independent or- ganization, is problematical. E. P. Smith Canadian Woman Leader Wants Gov't in Films Ottawa — The Canadian government has been asked to sponsor a talking picture in- dustry in the Dominion by Mrs. A. Carolyn Bayfield of Victoria, who has a financial interest in British Pictures Producers, Ltd., which has a studio in Victoria. That com- pany has just turned out its first production, "Forest Adventures." Mrs. Bayfield, who is a prominent worker in women's organizations, has announced she will go to London from Ottawa to invite British capital to invest in a talking picture industry in Canada and in Canadian the- atres to provide an outlet for British films. To Show Irish Films San Francisco — Premiere of two pictures made in Ireland will be held soon at the Knights of Columbus Hall under the aus- pices of Irish Press, Ltd., of Dublin. Pro- ceeds of the affairs will go towards the establishment of Eamon de Valera's pro- jected daily in that city. "Irish Destiny" "'•U be the picture feature on the program. Helen Harrison Joins Big 4 Helen Harrison, formerly fan paper editor for Pathe, has become publicity chief of Big 4 Film, which is releasing a Western talker monthly via the independent market. the problem of prison reform was intensified. "Non-showing of this production placed a .ure.it industry of the state of Ohio in a very embarrassing position, as the general public is requesting that this picture It n or a legitimate reason for not per- mitting it he given," said an official of the i levcland Motion Picture Exhibitors' Asso- ciation. -'I know of no reason why it is being held back unless it be for some per- tal and private purpose." And They Shoot Scenes! A Scotchman went to "Hold Every- thing" because, as Judge puts it, he wanted to find out how to do it. Gov't to Watch Ether-Films with An "Eagle-Eye' Washington — While the Federal Radio Commission, which has complete govern- mental powers over television, has no intention to hinder the new growing art, it has adopted a stern policy regarding applicants for frequency assignments, who hereafter must produce evidence that their work is legitimate research before broadcasting privileges will be granted. The commission, according to Gerald C. Gross, one of its engineer members, "has been forced to deny a large number of requests for television stations from applicants who were not interested from an experimental research standpoint. The main purpose of the regulations is to encourage and foster technical prog- ress in television in order that the public may be better served." The international radio convention of 1927, signed in Washington on the oc- casion of the last general international radio convention, did not provide specifi- cally for frequency assignments to the new service called visual broadcasting, the most important subdivision of which is television, the engineer exolained. 4 Frequency Bands in U. S. A North American conference, held at Ottawa, Canada, in January, 1929, set aside the following frequencies for television assign- ments: 2,000 to 2,100 kilocycles; 2,100 to 2.200 kilocycles; 2,750 to 2 850 kilocycles; 2,850 to 2,950 kilocycles, with the additional frequency band 2,200 to 2,300 kilocycles, available for assignment in the United States, in such geo- graphical regions as the South and Southwest, where such assignments would not interfere with the use of the same frequencies for other purposes in Canada or any other nation on the North American Continent, or in the West Indies. It will thus be seen that there are only four frequency bands, each 100 kilocycles wide, for general allocation in the United States. The Federal Radio Commission has main- tained a policy of permitting and encouraging the type of legitimate experimental research work in television, which will advance the art. For this reason, the present frequency assign- ments to television stations are made upon a purely experimental basis. All of these sta- tions are subject to the provisions of General Order 64, covering experimental stations. This order requires the filing of regular quarterly rei>orts showing the technical progress made by the station during the previous quarter, and definitely precludes the commercializing of the stations' transmissions. Since a large part of experimental television work can be conducted in the laboratory long before any need exists to conduct the transmissions on radio waves, and tlie actual radio transmission is in reality one of the more advanced stages of this develop- ment work, the Commission now requires a showing of laboratory research in television previously carried on by the applicant before {Continued on page 62) September 13, 193 0 Sees September As a Fine Month For Kid Matinees Los Angeles — September offers splendid opportunities for special Saturday morning kiddie shows, according to Ryllis Heming- ton, director of public relations for Fox West Coast, who has prepared the following suggestions for Saturday, September 20: Saturday, September 20 Jajhes Fennimore Cooper, Sept. 15, 1789-1851. Novelist. (Wrote "Last of the Mohicans.") (a) Guests of honor: Members of Writers Club, Book Clubs, Indian Woman's Club. WW y^ WINDING ~C FIG,5"9 September 13, 19 3 0 Motion Picture News 55 Opinions On Pictures Billy, The Kid (M-G-M) Spotty (Reviczvcd by Bill Crouch) AUDIENCES that like lots of action, hard riding and plenty of shooting will enjoy this talker which endeavors to relate the story *f the famous bandit who killed 25 men, one for each year of his life. Taken from the book "The Saga of Billy, the Kid," King Vidor has carefully brought out the highspots in the life of the gunman. Naturally, the story is very episodic and suffers from this considerably as there is little to hold the piece together and one wonders at times what it is all about. The best part of the picture is the scenic background. Taken in the beautiful mountain country of Arizona, the shots have rarely been equalled. In M-G-M's new "Realife" wide screen process, the film should be impressive. The title role of the talker is played by Johnny Mack Brown, who does the best work of his career. He lacks, however, the "tough- ness" that must have been characteristic of the real Billy. This failing makes some parts of the picture a trifle unconvincing. The story opens with the arrival of Tun- ston and McSween (Wyndham Standing and Russell Simpson) in the territory "governed" by Hatfield (Nelson McDowell). Despite Hat- field's orders that the Englishmen move on, they decide to settle in the valley. It is then the feud starts which eventually costs the lives of many men, including Tunston, McSween and their party. "Billy, the Kid" is caught stealing cattle and is about to be hanged by Tunston and his party when the rancher decides that Billy would be an acquisition to his forces. He lets him go free. Billy is devoted to his master and, when Tunston is killed in an open fight with Ball- inger (Warner P. Richman), one of Hatfield's henchmen, and his gang, the Kid decides to kill every man who took part in the fight. Tun- ston, at the time, was en route to the church where he was to marry Kay -Johnson. Billy admires her and wants to avenge the killing of Tunston for her sake, she, however, can- not become reconciled to the fact that Billy is a murderer. Shortly after Tunston's murder, McSween and his men with Billy are trapped in the Mc- Sween home. Wallace Beery, as sheriff, de- mands that McSween give himself up for com- mitting a crime which he did not do. The boys, however, decide to fight it out with the sheriff's men and even after several days when McSween goes out to surrender and is killed, Hatfield's men refuse to quit. Finally the am- bushed house is set afire and the men are forced to brave the guns of the Hatfield gang. Only three escape alive. Billy, the last to leave, shoots his way clear and escapes. General Lew Wallace then decides to take a hand and stop the feud. He calls for Billy, the Kid. telling him that he will not be con- victed. They discuss a treaty. Billy, however, figures he will take the law in his own hands and goes into hiding. However, Beery and his men trap him in a cave and he has to sur- render. In the county jail, Billy tricks Beery and gets away. It is upon returning to the town; to see Miss Johnson, that he is trapped and shot by Beery, whom he intentionally misses, because the latter has been on the level with him. Billy dies in Miss Johnson's arms. The love interest which was so evident in a preview showing will be left out in the final cutting, making the story one that deals strict- ly with the escapades of the Kid. Lots of ac- tion and gunplay feature the talker which, in the main, is a wild and woolly western. The characters are especially well drawn. Service! Reviews of the majority of features reacmng Broadway's screens appear in MOTION PICTURE NEWS many weeks before their initial appearance on New York's main stem. Theatre owners keeping a close touch on new product, particularly New York premiers, will find the chart below an aid in ascertaining dates of issues in which THE NEWS reviewed productions in the group of current openings: REVIEW PRODUCTION DATE Big Boy July 26 Call of the Flesh -July 12 (Reviewed as: Singer of Seville) Dixiana July 26 Follow Thru May 24 Good News April 12 Leathernecking Sept. 6 Last of the Duanes July 12 On Your Back July 26 Sea God August 30 Squealer This Issue Sweet Kitty Bellairs This Issue Storm Over Asia This Issue Three Faces East June 21 Consult the Release Chart, last sec- tion in this issue, for complete list of features released in current months, together with MOTION PICTURE NEWS review dates and other impor- tant data. Wallace Beery as the sheriff plays the role in a manner that convinces. The characters portrayed by Standing, Simp- son, Roscoe Ates, Richmond and Karl Dane are exceptionally well acted. Miss Johnson and Blanche Frederici are most capable, al- though they have very little to do. Ates and Dane have comedy roles that are well played. Director King Vidor has brought out the more important parts of the Kid's life con- vincingly, but lack of a story to hold the various episodes together does real damage to the picture. It would have been better box- office, perhaps, to have woven a love story into the talker at the risk of being less authentic. As it is now the audience will fail to find rea- sons for many of the happenings. Musical shorts, cartoons, etc., will fit in here. Produced and distributed by M-G-M. From the story, "The Saga of Billy, the Kid," by Walter Noble Burns. Directed by King Vidor. Continuity by Wanda Tuchock. Dialogue by Lawrence Stallings and Charles McArthur. Photographed by Gordon Avril. Edited by Hugh Winn. Length, not set. Running time, about 100 minutes. Release date, Oct. 25. THE CAST Billy John Mack Brown Garrett Wallace Beery Claire Kav Johnson Swenson Karl Dane Tunston Wyndham Standing McSween Russell Simpson Mrs. McSween Blanche Frederici Old Stuff Roscoe Ates Ballinger Warner P. Richmond Donovan James Marcus Hatfield Nelson McDowell Brewer Jack Carlyle Butterworth John Beck Liliom (Fox) Distinquished and Dubious (Reviewed by Red Kami) NOT an easy one to figure. "Liliom," a fine talker version of Franz Molnar's play of the same name, is in many ways a distinguished picture and a production that reflects great credit on Fox, Frank Borzage and the industry. Yet, and despite what might appear to be an attempt to evade the issue, here is a picture which, because of story conception and treat- ment, is a tough hombre to figure out. This reviewer's suggestion is that the exhibitor take a peek at it himself in order to determine in his own mind whether the public will bite. Not that "Liliom" is lacking in merit. Rather is the reverse the truth. The direction is able, the performances splendid and the production values excellent. It is the story thread, treat- ment of which envisions for the audience the author's conception of heaven with a bit of hell thrown in, that precipitates the doubt. So far as memory recalls, the public has never had such an experience. Whether it will ac- cept it in that full seriousness the delicacy of the drama demands is something which specula- tion cannot dispel, but which actual audience reaction can. The Molnar play concerns the love of Julie, a Hungarian servant girl, for Liliom, merry- go-round barker in a Budapest amusement park. They fascinate each other and finally marry. Liliom attempts to break away from the influence of the side show and Madame Muskay, never actually demonstrated to be one of Liliom's flames although the intimation is made clear. The conflict waged by the two women for Liliom is eventually won by Julie, symbolism stressing the conquest of the pure love over the illicit. Liliom, never having been a good pro- vider, is spurred into action when he discovers Julie is to have a baby. He eventually submits to the undermining influence of the Buzzard and, together, they plan to rob a bank cashier, half of the money to go to Liliom so that he might take Julie to America. But the plan miscarries and Liliom, rather than be caught, stabs himself with the knife which was to kill the cashier. He dies and is carried by a celestial express to heaven. On board, he meets the Chief Magistrate, pleads for another chance and is given that chance after spending ten years in the purifying — pre- sumably— fires of hell. So back to earth goes Liliom, hungry to do something that will make his wife and daughter happy. The girl naturally doesn't know him and, therefore, resents Liliom's frantic plead- ings for permission to enter her garden. Ex- asperated eventually and demonstrating that promises of reformation are empty, he slaps her and is returned to the heavenly special where the Chief Magistrate convinces him that the best deed he can perform for his family is to leave them with their cherished memories. The latter half of the picture is highlv im- aginative and handled with considerable deft- ness and charm. The dialogue between Liliom and the Magistrate is clever and subtle — per- haps too much so for the mob. As a matter of fact, the entire film is re- plete with lovely touches keyed in the tempo that did so much to distinguish "Seventh Heaven." It seemed, however, that in some earlier passages the placid touch which Borzage usually gives to his work missed fire. In point of performance, Rose Hobart, as Julie, and Lee Tracy, as the Buzzard, rate No. 1 and 2 with Charlie Farrell, as Liliom, the third and H. B. Warner, as the Chief Magis- trate, a close runner-up for honors with Far- rell, despite the comparative unimportance of Warner's -ole. Miss Hobart is new to the screen, having been recruited by Fox as a result of a splendid performance in "Devil Takes a Holiday," one of Broadway's stage successes of last season. She gives a beautiful performance, rich in re- straint and sympathy. Not only has this new- comer plenty in looks, but she also has a finely timbred voice. Starring material here, no question. Farrell does extremely satisfying work, al- 56 M o t i o n P i c t u re X e zv s September 13, 19 30 Opinions on Pictures though his Middle Western accent in a Hun- garian role often knocks credulity from his performance. Tracy, in a crook characteriza- tion, comes through with probably the best work he has done in talkers. Warner does splendidly. Estelle Taylor has little to do and does it well. A cute ingenue p-irt is played by Mildred Van Dorn. She shows promise. Varied shorts, including newsreel and cur- toon, O. K. here. Produced and distributed by Fox. From play of same name by Franz Molnar. Scenario and dialogue by S. N. Behrman. Continuity by Sonya Levien. Original music score by Richard Fall. Photographed by Chester Lyons. Length, 8,472 feet. Running time, 96 minutes. Release date, Oct. 5. HIE CAST Liliom Charles Farre'l Julie Rose Hobart Madame Muskat Estelle Taylor The Carpenter Walter Abel The Buzzard Lee Tracy Linzmah James Marcus Marie Mildred Van Dorn Hollinger Guinn Williams Aunt Hulda Lillian Elliott Wolf Bert Roach Chief Magistrate H. B. Warner Louise Dawn O'Day Escape (RKO) Lacks B. O. Punch (Reviewed by Sherzcin A. Kane) MADE in England with an English cast, "Escape" is an excellent explanation of the popularity of American films in Europe. If it may be considered in the least typical of foreign productions, of which there seems lit- tle room for doubt, American producers need not fear lost markets abroad so long as this type of film continues to be produced there. Its object is to arouse sympathy for a hunted man ; its appeal is to the imagination, neither of which is very successfully accomplished and both of which have been attempted without the injection of anything that might be con- strued as box-office appeal. Gerald du Maurier, one of the favorites of the London stage, plays a kindly English gen- tleman who quits a fox hunt out of pity for the harried animal against which the odds are so great. Returning to Ixmdon, he is accosted by a woman of the streets whose advances are witnessed by a policeman. In defending the girl to save her from ar- rest, du Maurier enters into an altercation with the officer, who is killed when knocked to the ground by a blow. For this, du Maurier is sentenced to serve five years in prison. He escapes, and the remainder of the picture — fully three-quarters of it — details the incidents of his two days of liberty in flight, which end with his being captured and returned to prison. Thus endeth the fox hunt. Romance, at least in the American under- standing of the word, is entirely lacking in this production. True, his several encounters with pleasant enough English women during the days of his flight for liberty, would have you believe the man had a way about him where women were concerned. Rut these brief encounters were consummated by nothing more satisfying than the gift of a chocolate bar, a lut (if brandy, clothing and lies to his pursuers i" .ml him to escape, The ending, wherein he is returned to prison, conveys an impression df futility thai renders the entire production |Kiintlcss Little li.is happened up to this point, and the disappointing ('male implies even less because it has failed to arouse sympathj to ■re.it exto Photography is spottj ; excellent in many instances, but confusing in others with the acteristically European fade outs coming with irritating Frequency and confusing vol- ume shots df the English country- side offer picturesque backgrounds. Sound re- fer the most part, is well done and includes occasional barnyard effects which provi -it. Tlie English accent is no obstacle to understanding the dialogue of this one. Action for the most part is undistinguished. A good performance is delivered by du Mau- rier, but the middle-aged Englishman, judged by American box-office standards, is not the man to captivate the female hearts of Main street. The supporting cast is satisfactory. This is decidedly no bet for small-town the- atres. It will get by with strong support in vaude-film houses, or as part of a double fea- ture bill. Needs plenty of short subject report. Produced in England for Associated Radio Produc- tions by Basil Dean. Distributed by RKO. Adapted from John Galsworthy's story of the same name by Basil Dean. Directed by Basil Dean. Length, 6,053 feet. Running time, 67 minutes. Release date, Sept. 13 1930. THE CAST Convict Gerald du Maurier Lady at the Inn Edna Best Girl of the Town Mabel Poulton Plain Clothes Man Ian Hunter Judge Horace Hodges \1i,s Vera Madeline CarToll Parson Austin Trevor Sweet Kitty Bellairs ( 11 'arners) Lacks Box-Office (Reviewed by Robert Hagc) DESPITE the waning of public interest in filmusicals, Warners have turned out an- other, a costume picture of seventeenth century England, but it is not likely to overwork the ticket sellers. Adapted from the David Belasco musical comedy of the same name, it follows the stage method of presentation, is exasperat- ingly slow in tempo and the almost negligible story thread is halted frequently by abrupt cues for musical interludes. Warners apparently had no illusions about its appeal, for its New York premiere was staged in an outlying house, and only a handful graced the opening matinee. There is such a paucity of action and so much posing and strutting that the film becomes boresome, and it is difficult to understand why the stage vehicle was considered at all as screen fare. The picture's greatest asset is the use of Technicolor throughout. The talented players had little chance to show their wares, due to the haphazard direc- tion and the failure of the adaptor to provide clean-cut characterizations. Claudia Dell in the title role is the outstanding member of the cast, being possessed of looks and acting ability, but her singing voice, while clear and distinct, does not possess a lyrical quality. Walter Pidgeon sang effectively, but his role was such a vague ■ me that not until the end did he step forth as the hero of the opus. Ernest Torrence carried the small amount of comedy as a bibulous nobleman, but whenever he sang there was a titter from the audience. Arthur Edmund Carew also proved amusing when he essayed to sing. Perry Askam and June ( ollver gave satisfactory, although stereo- typed, performances. The picture is uninspired and lacking in punch. The male members of the cast looked silly in wigs, knee breeches and colored cos- tumes and the music, with two exceptions, was nil in. it. mi itisly intrusive. Many young blades, among them Pidgeon, seek the hand of Miss Dell, but after being held up by a courtly highwayman who restores her valuables in return for a brace of forced kisses, she finds herself dreaming romantically of the stranger. Pidgeon, calling on Miss Deli, is believed by Torrence to be making a play tdr Torrence's wife (June Collyer) and is chal- lenged to a duel. Torrence gets drunk and apologizes. Cheated by the author of depicting one duel, Director Green thereupon stages an- other, with both antagonists sitting in chairs. Torrence refusing to stand because the other has the gout. The scene is enacted with broad humor, bordering on burlesque later Pidgeon and Vskam, who had masqueraded as the high- wayman, engage in another duel with swords. Pidgeon wins and cops the girl, even though she had been lukewarm to him throughout. The picture fails to hold the interest owing to its weak story and choppy continuity and the failure of any of the leads to give life and plausibility to their roles. The only song that gets over is "You— O-O, I Love You." Good comedies needed, but not of the musical type. Produced and distributed by Warners. From the stage play by David Belasco. Based on the novel by Egerton Castle. Directed by Alfred E. Green. Screen adaptation by J. Grubb Alexander. Songs by Bobby Dolan and Walter O'Keefe. Photographed in Technicolor. Length, 5.772. Running time, 62 minutes. Release date, August 9. THE CAST Sweet Kitty Bellairs Claudia Dell Sir Jasper Standish Ernest Torrence Lord Verney Walter Pidgeon Captain O'Hara Perry Askam Julia Standish June Col.yer 8olonel Villires Lionel Belmore aptain Spicer Arthur E. Carew Gossip Flora Finch Tom Stafford Douglas Gerrard Iydia Christiane Yves Misbehaving Ladies (First National) A Laugh Fest (Reviewed by Bill Crouch) REAL honest-to-goodness laughs at a pre- view greeted this talker, which should meet with success in the neighborhood houses and small town theatres. The laughs were not forced, but were natural throughout. Lucien Littlefield and Louise Fazenda were the mirth- provoking couple. They deliver their best comedy in ages. This picture, while rating only as average program fare, has plenty of apneal as good clean comedy. No special production value has been given it, but clever characterizations make it worthwhile. Lila Lee and Ben Lyon have the romantic leads and are at all times capable. Miss Lee, as the small town girl, who married a prince and 12 years later returns to her native land, is especially good. The preparations for her return by Miss Fazenda, her small town aunt, and Littlefield, as the husband, are most ludi- crous. The arrival is unannounced and she is mistaken for a seamstress. However, when she sees the elaborate preparations being made for her return, she "arrives" again, this time with pomp and splendor and is unrecognized, due to a blonde wig and royal apparel. Littlefield and Lyon, who knew her at first sight, are on the game and keep the secret. Lila is welcomed with a ceremony at the town hall and speeches are made in her honor. She takes this opportunity to get all of the town's men interested in a dishwashing machine that Lyon has invented. It is this sales campaign which ruins an otherwise perfectly good little picture. However, this sequence may be cut and if so, it will aid the picture greatly. The preparations for Miss Lee's homecoming are the best part of the talker and are played with finesse. So human and understanding is the work of Miss Fazenda that it is at times more touching than funny. Director William Beaudine has been adept in handling the comedy touches. The story, while not at all unusual, is full of interest. Emily Fitzroy and Martha Mattox are well cast and do fine work. Use good cartoons and musicals here. Produced and distributed by First National. Sjory by Juliet Wilbor Tompkins. Adaptation and dialogue by Julien fosephson. Directed by William Beaudine. Photographed by John Seitz. Edited by Terrill Morse. Length. 6.480 feet. Running time, 72 minutes. Re- lease dale not set by distributor. THE CAST Ellen. The Princess Lila Lee Phil Hunter Ben Lyon Aunt Kite Boyd Louise Fazenda Curie Toe Bovd Lucien Littlefield Meta Oliver Emily Fitzroy Hazel Boyd Virginia Grey Mayor Twitcheil Oscar Apfel Mrs. Twitchell Martha Mattox The Princess, Sr Julia Swayne Gordon S e p t c m b e r 13, 19 3 0 Motion Picture News d7 Opinions on Pictures Her Man {Pat he) Powerful (Reviewed by Bill Crouch) BESIDES being very well acted, this story of Frankie and Johnnie has received ex- ceptionally fine direction at the hands of Tay Garnett and gives Pathe another talker that will stand up in the class of "Holiday," al- though the story is the opposite of the Barry production. This talker is splendid for week run houses and subsequent bookings. Will do business in any house, as it has drama, action and humor that will satisfy any type of audience. The story is about a girl who was brought up in a dive in a Cuban port. The only thing she knows is stealing and preying upon the sailors who visit the resort where she works, but instinctively she wants to get away from this life. Helen Twelvetrees is the girl, Frankie, and Ricardo Cortez is her pal, Johnnie. Cor- tez looks out for the girl, but she is unaware that he is not on the up and up with her. The opening shows her being sought by Mathew Betz, a rival crook despised by Cortez. In the midst of a "framed" fight, Betz is stab- bed and Helen is unaware that Cortez did the killing. When Phillips Holmes enters the place and sees Helen he immediately takes a liking to her. She tells him that she w:ants to get away from it all and he agrees to help her. How- ever, when he visits the place again she is giving the same story to another customer, but Holmes decides that she really does mean it and quits his ship to go to the States with Helen. Holmes' pals, Jimmy Gleason and Harry Sweet, are sent to jail for being drunk and they, too, miss the boat. Holmes comes to the saloon after Miss Twelvetrees and pro- poses to her. She accepts after confessing what her life has been. She is very happy and tells her friend, Marjorie Rambeau, an old- timer at the waterfront dives of the elopement and Rambeau offers to help. Johnnie, how- ever, hears of the plans Helen has for leaving and decides to kill Holmes. When Helen learns of this she sends Miss Rambeau to stop him. However, Rambeau is offered a drink at an- other saloon and w-hen Holmes appears she fails to stop him. Holmes enters the place in- tent upon taking Helen away. She, fearing for his safety, tells him she played him for a sucker and he leaves, disgusted with her. Miss Rambeau catches him this time and tells him that Helen lied in order to save him. Holmes then returns and starts to clean up Cortez. The battle is terrific. Holmes and his gang finally win and Cortez is killed by his own hand. Helen and Holmes then get away and return to the States. Comedy touches supplied by Slim Summer- ville, Franklin Pangborn, Gleason and Sweet are very amusing and not over-done. They are well handled and are vital to the produc- tion. The love scenes drag a trifle but further cutting will undoubtedly help considerably. The fight is the biggest part of the picture and is a thriller from start to finish. In the leading roles Miss Twelvetrees and Holmes are decidedly well cast. She carries the role of Frankie with complete understand- ing and Holmes, as the romantic sailor lad, adds a new type of character to his list and establishes himself as one of the outstanding youthful leading men of the screen. His work is fine at all times. Marjorie Rambeau, as the drunken woman of the streets, is very good. Ricardo Cortez as Johnnie is well cast and makes a fine heavy. The care with which the delicate nature of the story is handled is apparent. Evading of censorable scenes is done in a most skillful manner and the story loses nothing through this treatment. The picture would have per- haps been improved if Miss Twelvetrees had been allowed more opportunity to show her handling of the important dramatic situations. Scenes which she did have, showing her fight to gain freedom, were not given enough foot- age and lacked the power that could have been obtained otherwise. Musical shorts and cartoons will fit in here. Produced and distributed by Pathe. From the story by Tay Garnett and Howard Higgin. Directed by Tay Garnett. Scenario by Tom Buckingham. Edited by Doane Harrison. Photographed by Ed Snyder. Length, 7,508 feet. Running time, 83 min- utes. Release date, Sept. 21. THE CAST Frankie Helen Twelvetrees Dan Phillips Homes Johnnie Ricardo Cortez Annie Marjorie Rambeau Steve James Gleason Eddie Harry Sweet The Sport Franklin Pangborn Nellie Bly Thelma Todd Red Mathew Betz The Swede Slim* Summerville The Squealer The Pay Off (RKO) Program Stuff (Reviewed by Bill Crouch) LOWELL SHERMAN, RKO's actor-direc- tor, turns out another picture that is sim- ilar to "Lawful Larceny" but lacks the smooth- ness of the former. Several twists are given to the story that make it illogical and result in an average program rating. The story is one which deals with the ex- ploits of a band of crooks, headed by Sherman. Hugh Trevor, as one of the younger members of the gang, holds up William Janney and Marian Nixon and takes the money they had saved to get married on. Janney recognizes Trevor and with Miss Nixon attempts to rob Trevor and some of the members of the gang. They are foiled in the robbery, however, and Sherman decides to give them jobs working for him. The gang, planning a jewelry store holdup, need someone to work along. Trevor, despite Sherman's warning that the kids be left out of any jobs gets them to innocently take part in the holdup. Trevor kills the shopowner and escapes while the kids are put in jail. They call for Sherman to help them and in order to clear them he confesses to having planned the robbery. Before this, however, he fights with Trevor over the ruse used in get- ting the kids implicated in the killing of the jeweler. In the melee Trevor is killed and Sherman's gang turns against him. Sherman's confession sets the kids free. So justice gains its ends and all winds up well for everyone except Sherman. There is nothing much to the story of this talker which is inconsistent throughout. No outstanding motivation helps the piece and it, therefore, struggles to survive. Sherman's di- rection is good, but he needs more material to work with. Apparently some scenes have been cut out, for in spots the dialogue is inconsistent. Sherman's performance is flawless and Hugh Trevor is very good as the young crook. Wil- liam Janney and Marian Nixon are adequate in their roles. Lita Chevret, George Marion and Helen Millarde are well cast. Use strong shorts here. The stronger the better. Produced and distributed by RKO. Original story by Samuel Shipman. Adaptation and dialogue by Jane Murfin. Directed by Lowell Sherman. Photo- graphed by Roy Hunt. Edited by Rose Smith. Length, 6,930 feet. Running time, 77 minutes. Re- lease date, Oct. 15. THE CAST Gene Fenmore Lowell Sherman Annabelle Marian Nixon Rocky Hugh Trevor Tommy William Janney Dot Helene ilillarde Mouse George Marion Emory Walter McGrail Frank Robert Mc Wade District Attorney Alan Roscoe Margy Lita Chevret Spat Bert Moorehouse ( Columbia) Fair Hokum (Reviewed by J. P. Cunningham) IN "Squealers" is presented concrete evidence and further confirmation of the fact that a serious dearth of original ideas for story material exists in Hollywood. A trifle belated, perhaps, but with the release of what should be Columbia's full quota of gangster yarns, it is to be hoped that this production signifies the close of a long era of racketeer films— temporarily, at least. Furthermore, we doubt if another of Holly- wood's great production "geniuses" has the audacity to prolong the agony which picture- goers are forced to suffer because of that pre- dominating trait of "copycatitis" which is only too noticeable in the makeup of many Gold Coast "entertainment" purveyors who seem to ease their conscience-stricken souls with the thought that they are box-office wise to follow the dictates of picture making by cycles. The condemnation of an insipid factor in pro- duction, however, is aimed only at the root of an evil which originally influenced the pro- ducers' decision to "follow the leader," and not at this production itself, which, despite its over- done theme, stacks up in entertaining fashion for average audiences. It contains nothing sensational, but has sufficient of the box-office elements as to readily fall in line as a fair programmer. Exactly how far its success or failure at the till will be influenced by the racketeer-cycle stigma depends entirely upon the number of gangster stories which you have previously played. There is a fairly important twist of misunderstood love between husband and wife. This might be accorded heavier ballyhooing than the racketeer angle to bring them in if your patrons have had their full of murders and gangs. "Squealers," basically, is built along the same lines as its predecessors in the field of gang- dom, except for elimination, completely, of long drawn out police interference, and the in- clusion of an obvious steal on "The Big House" with its highly impressive penitentiary se- quences. Columbia's version of a wholesale jailbreak, the mass effect of prisoners behind bars and in yards, and close studies of hard- ened criminals in "stir," is so weak in com- parison to the former dramatic masterpiece, however, that it appears microscopic and like child's play. The producer apparently decided to take advantage of the latest in film crimi- nology, and so shaped the latter half of his story. Director Harry Joe Brown did his job in pretty good shape, everything considered, while photography, sound and the continuity of events all hit par rating. Dialogue is exactly what one might expect in a crook drama. Action is maintained at a speedy pace, with very little time being lost for incidentals. Light comedy- angles help tremendously. The cast is to be commended for developing the most receptive factor in the entire vehicle. Jack Holt bears the brunt of the burden, as the big bump-'em-off man and loudest noise in this particular racket. No doubt Jack con- sumed huge quantities of Murads during pro- duction, because he is unusually "non-chalant" during at least three cold-blooded murders. Holt leads his wife to believe he is a re- spected business man, although his neglect arouses her suspicions. Dorothy Revier, the wife, and Davey Lee, as the young son, do well what little there is to do. Holt's allies and enemies in gang feuds, led by Louis Natheaux, are kept much busier than either Miss Revier or young Davey. Performance of Zasu Pitts, who contributes many laughs, is up to par. A very elaborate array of smart furnishings 58 Motion Picture News September 13, 1930 Opinions on Pictures and interior decoration of sets will not go un- noticed. Neither will the latest in gang war- fare (Chicago papers please copy). This has drama, a little comedy and a se- qtience with jazz music. Short subject support, therefore, should be concentrated in the novelty and cartoon line. Produced by Harry Cohn. Distributed by Colum- bia Pictures. Directed by Harry Joe Brown. Story by Mark Linder. Scieen treatment by Dorothy How- ell. Dialogue by Jo Swerling. Continuity by Casey Robinson. Photography by Teddy Tetzlaff. Film editor, Leonard Wheeler. Art director, Edward C. Jewell. Running time, 70 minutes. Footage, 6,358 ft. Release date, August 25. THE CAST Charles Hart Jack Holt -Margaret Hart Dorothy Revier Bunny Hart Davey Lee John Sheridan Matt Moore Bella Zasu Pitts Val.etti Robert Ellis Red Majors Matthew Betz Mitter Davis Arthur Housman Edwards Louis Natheaux Whisper Eddie Kane The Killer Eddie Sturgis Pimply-Face Elmer Ballard Storm Over Asia (Am kino) Powerful Drama (Reviewed by Robert Hage) A TALE of primitive passions, staged in a partly-civilized region of the globe, this Russian production grips and fascinates by the sheer force of its dramatic power and its breath of authenticity. It is life in the raw, enacted by a cast entirely devoid of staginess, and flaw- lessly directed. Like most Russian pictures, this contains Soviet propaganda, centering about the revolt against the Czarist white Russians, aided by the Mongol tribes of Central Asia, but it is sub- dued to the point where it becomes a necessary ingredient of the plot. However, a portion of a New York audience gave the climax, show- ing the uprising of the Mongols, a hearty ap- plause. It was shown in a house patronized by Soviet sympathizers. The picture justifies a general showing throughout this country by its sheer merit and because its novelty and unique backgrounds will prove a relief from studio settings. And it could be seen with profit by Hollywood and all its satellites for pointers in simplicity and sincerity in all departments. A Mongol, played by V. Inkizbinov, whose immobile features can hold the onlooker rapt without the movement of a facial muscle, is the central figure in the drama. Sent to the market place by his sick father, a fur trapper, to sell the season's catch of pelts, he is swindled out of a valuable silver fox fur by an un- scrupulous white Russian and in desperation beats the trader. He is forced to flee, finding refuge with others of his race conducting a battle with the Russians in a mountainous section. Overjoyed by the opportunity to wage war against his enemies, he enters whole-heartedly in the campaign until he is taken prisoner. He is stripped of his belongings and ordered shot. \ ingle soldier is detailed to this task, and it is this sequence that wrenches the heart as the executioner, overcome with nausea at the ■lit of shooting down a defenseless man, deliberately stalls as they march to the place of death and tremblingly tries to show kind- nesses to his prisoner. It is an extremely poignant scene. In the meantime the commander of the Rus- sian forces finds among the doomed man's pos- sessions a document purporting to show that the Mongol is a direct decendant of the famous ighis Khan, and he conceives the plan "i installing the latter as the chief of the Mongols — another Great Khan — and by an alliance with him achieving his objective of wiping out the ■ Is," a? they are termed in subtitles, He sends a squad to stop the execution, but it is too late. The lone soldier had fired his re- volver and rifle wildly at the Mongol — and fled. However, the victim is still alive. The Mongol is carefully nursed back to health and surrounded with all the pomp of royalty in preparation for the great coup. A prince of his blood sends 2,000 horsemen as homage; the Russians treat him servilely. But throughout it all the Mongol remains expres- sionless. Bewilderment changes to distrust of the motives of his captors. Then a country- man, trying to break in to see him, is shot down in cold blood. The Mongol goes berserk, wrecks the place as he flees and, in a tremend- ous climax, rides at the head of his horsemen as they run down and wipe out the Russians. It's "the storm over Asia." Vivid contrast is provided in the latter por- tion of the picture by the appearance of A. Sudakevich in a minor role. Mile. Sudakevich not only displayed considerable acting ability, but she's got so much "It" that she'd turn many a head on Hollywood Boulevard. Produced in U. S. S. R. by Mejrabpomfilm. Dis- tributed in United States by Amkino. Directed by Vsevolod Pudovkin. Scenario by O. Brik. Photo- graphed by A. Golovnia. American titles by Shelley Hamilton. Length, 7,162 feet. Running time, 72 minutes. Release date, Sept. 5. THE CAST The Son V. Inkizhinov The Rebel Leader A. Tchistiakov The Commander L. Dediseff His Wife L. Belinskaya Daughter of Commandant A. Sudakevich The Lonesome Trail (Syndicate) Oh, Well (Reviezved by Robert Hage) nil JE 'n' my pardner ain't thieves," ejacu- iVl lated the honest ranch owner at the opening of the story. However, he was fooled, even if the audience wasn't, for the partner was a bad egg. But everybody in the cast sure raised hell before the old man got wise to himself. It's a talker with a vengeance. The first two reels are jammed with dialogue which might have been intelligible if some of the actors had taken the cuds of tobacco out of their mouths. The sounds emanating from the horns didn't resemble human voices. It was difficult to follow the thread of the story — not that it meant anything, for it followed the usual form- ula, with love, virtue and manliness trium- phant over villainy in the end. Charles Delaney and Virginia Brown Faire head the cast, but they did not fit in. The tough eggs and cowboys were the homeliest congregation of males assembled at any one time, and the direction and continuity were mediocre, sequences ending abruptly with the actors not knowing what to do next. Soda jerkers and bookkeepers who enjoy this sort of stuff may get a vicarious thrill out of this offering, but it doesn't stack up for the 1 letter class houses. Give it plenty of good comedy support. Produced by George Durlam. Distributed by Syn- Pi Directed by Bruce Mitchell. Play and supervision by G. A. Durlam. Photographed by Paul II Allen. Length, 5.786 feet. Running time, 58 minutes. Release date, Aug. 25. THE CAST Tudd Rascomb Charles Delaney Sweetheart Ben Corbctt ["enderfoot Timmie Aubrey Gi'a Red Monte Montague Martha Virginia Brown Faire Rankin William McCall b George Berliner Oswald George Hackathorne Man in \\ M-ro Wm. von Bricken II,, King Tailored Roarer George Rigas Sheriff T.afc McKce Two Gun Yakima Gauntf ill Bob Rccw v Slun \,t Miv The Last of the Lone Wolf (Columbia) Good Program Offering (Reviezved by Herman Pincus) U^UROPEAN kings, even in mythical king- ■*—/ doms, have had hard sailing in trying to make both ends meet, and the fact is empha- sized by some of the obvious skimping on the palace furnishings in this new picturization of the Louis Joseph Vance character. It is a good program offering, improbable in spots (as what meller isn't?), but with a num- ber of dramatic moments, well handled to give it audience value. Bert Lytell, who has played the Lone Wolf in the entire series, does ef- fective work in this. The Lone Wolf stories are popular, so this should have box-office draw. The trick camera stuff in the automobile chase is easily discernible, while the romantic scene, featured by the tweet-tweet of birds, drew laughs and snickers from the audience, where this was previewed. Otherwise, the cus- tomers seemed to like this picture, which was put on cold. The story opens with the arrest of Michael Lanyard, who is brought before the prime minister of Saxonia (Otto Matieson) and sen- tenced to ten years, but is allowed to escape so that he can steal and deliver to the prime minister a ring belonging to the Queen of Saxonia which reposes in the safe of Saxonia's foreign ambassador. The queen promises to wear the ring at the royal ball and sends her dearest friend, Countess Stephanie (Patsy Ruth Miller), to recover the ring, realizing the prime minister's duplicity. On the train Lanyard meets her and saves her from being robbed by Varril (Lucien Pri- val), the prime minister's spy. Arriving at the embassy, Lanyard gains entrance through false papers and steals the ring, but, realizing that he is suspected, replaces it and escapes. Back in his hotel he finds Varril in his rooms and overpowers him. Meanwhile Stephanie tells him of her queen's plight and Lanyard again steals the ring, this time for the queen. An exciting chase back to Saxonia, Michael gives the queen the ring in time and wins Stephanie's love. Patsy Ruth Miller does some fine work as Countess Stephanie, but a big play on Bert Ly- tell should bolster the box office. Musical or comedy shorts would go zvell here. Produced and distributed by Columbia. Directed by Richard Boleslavsky. Story by Louis Joseph Vance. Adapted by John T. Neville. Dialogue by James Whitaker. Photography by Ben Kline. Edited by Dave Berg. Length, 6,500 feet. Running time, 64 minutes. Release date, Aug. 26. THE CAST Michael Lanyard (The Lone Wolf) Bert Lytell Stephanie Patsy Ruth Miller Varril Lucien Prival Prime Minister Otto Matieson King Alfred Hickman Queen Maryland Morne Camilla (Queen's Maid) Haley Sullivan Mister of Ceremonies Pietro Soso Count von Rimpau Henry Daniel Hoffman James Liddy Playboy of Paris (Paramount) Music for the B. O. (Reviezved by Don Ashbaugh) MAURICE CHEVALIER blossoms forth in his latest from Paramount, "Playboy of Paris" as a millionaire waiter. The picture will cash in at the box-office for sev- eral reasons. Chevalier has won a big follow- ing. It has a good title. The supporting cast carries appeal. The Chevalier fans may be slightly disap- pointed because the star is allowed to warble but once. He is one actor in pictures who September 13, 19 3 0 Motion Picture News 59 Opinions on Pictures seems to have won a singing place in the hearts of the fans. Chevalier dominates the picture. He is in every scene but two and he manages to hold the spotlight in all of them. Stuart Erwin walks in as the dishwashing pal of the waiter and grabs off a large chunk of the comedy glory. Had the star been anybody else Erwin would have stolen the picture. The story doesn't amount to much as is usual with vehicles Paramount gives the Parisian. A French waiter is left a million frances and can't quit his job because of a framed forfeit con- tract. If he quits he has to pay his employer 400,000 francs. He attempts to live the gay life of a rich boulevardier and continue in his position. The consequences allow wide latitude for comedy and, as a result, Chevalier insults a rich gentleman and is challenged to a duel. Erwin and Eugene Pallette, who makes a swell cook in the dumpy cafe where Chevalier works, act as seconds. The duel is frustrated when the daughter of the cafe owner busts into the middle of it and announces that Chevalier isn't a rich gentleman, but merely a waiter. This discloses the fact to both that they really love each other — and there you have it. Frances Dee, a cute little college girl who slipped into the spot as leading woman, does adequate work. She is quite evidently miscast as the cafe owner's daughter and is not given much of a chance to hog the camera but offers promise as a clever youngster who should build into a valuable asset if properly handled. Dorothy Christie is the blonde menace who almost lands Chevalier while O. P. Heggie han- dles the role of cafe owner in capable fash- ion. Tyler Brooke has the small role as a dan- dified lawyer's clerk which proves duck-soup to him with his long training in comedies. Scenic and newsreel would balance well. Produced and distributed by Paramount -Publix. Directed by Ludwig Berger. From "The Little Cafe," play by Tristan Bernard. Adaptation and dialogue by Percy Heath. Screen play by Vincent Lawrence. Edited by Merril White. Photographed by Henry Gerrard. Length and running time not set by distributor. Release date, Nov. 1 (tentative). THE CAST Albert Maurice Chevalier Yvonne Francis Dee Philibert O. P. Heggie Paul Stuart Erwin Pierre Eugene Pal ette Berengere Dorothy Christy Hedw.ge Cecil Cunningham Cadeaux Tyler Brooke Mr. Jabert Frank Elliott Mr. Bannock William B. Davidson Jacqueline Erin La Bissoniere Castonette Charles Gliblyn Plouvier Fred Lee The General Edmund Breese The Doctor Olaf Hytten Manager Edward Lynch Street Cleaner Guy Oliver Waiter William O'Brien Schenck Arranges for Insurance for Loew Staff Fifty millions in group insurance were contracted for by Nicholas M. Schenck, president, and David Bernstein, vice presi- dent of Loew's, Inc., for all employees of Loew's and M-G-M, who are to receive units ranging from $1,000 to $10,000 based on their weekly earnings. The policy, taken with John Hancock Mutual Life Insurance Co., of Boston, pro- vides for coverage against sickness of any nature ; accidents of any type, including non-occupational accidents, and dismember- ment, which may also occur while away from place of employment. This coverage, ranging from $10 to $40 weekly indemnity, is said to be the first of its kind promul- gated. Double indemnity in case of acci- dental death is also provided. Arthur Stebbins, of Stebbins, Leterman & Gates, closed the contract. Short Su bjec ts Flying Feet (Pathe) Snappy Sport Stuff TIMELY football material of a highly in- structional and entertaining type, featur- ing the wizard pig-skin man, Knute Rockne, who explains some famous plays of American grid stars, and then depicts their workings with a crackerjack team. This material was done on colorature stock which gives it a pleasant softness. Thrilling stadium shots were inserted effectively. Should go over big in all houses. Running time, 10 minutes. Suitable for a bill featuring light comedy. Audio Review, No. 36 (Pathe) Fair HITS average in entertainment value. The Pathe sound quartette renders "Silver Threads Among the Gold" in a setting in keep- ing with days when this sentimental number- was at the height of its success. Two ice-skat- ers in a colored and effective number are sand- wiched in between the vocal rendition and old shots of intimate moments of all presidents since McKinley. Photographically, the latter is terrible, but it has an interesting flavor never- theless. Running time, 11 minutes. Will go with a comedy feature. Self Defense (Pathe) Fine Sport Reel PATHE'S Grantland Rice series usually hits a high mark in entertainment value. This new release is no exception, with majority of audi- ence appeal intended for the men and kiddies, inasmuch as ring fights at a boy's military camp are the big attraction. The youngsters provide snappy screenfare, while older boys put on a fast moving bout in the closing se- quences. Good stuff. Running time, 10 min- utes. This novelty will go in any spot on your bill. The Wanderer (Vitaphone Varieties No. 1,050) Dull DOUGLAS STANBURY sings a couple of numbers in this, but they just don't seem to click. The first is "A Cottage for Sale," sung before a deserted cottage, the second "Just a Wanderer," telling why he became a wander- er. It's stagey, and, although Stanbury sings well enough, this is pretty dull. Running time. 9 minutes. Where a zveak number can get by. The Ebony Shrine (Pathe) Okay ANOTHER in the Tom Terris "Vagabond Adventure" series, with a strong religious flavor predominating in a camera study of Guatemala and its inhabitants. While inter- esting to an extent, too much time is taken up with the miraculousness of a shrine in a native church. Intimacy in religion is always a touchy subject and should be left alone. Does not stack up as highly as predecessors in this series, but may get by without much adverse criticism. Running time, 10 minutes. Heavy stuff; use on a bill with a light com- edy feature. The Jay Walker (Vitaphone Varieties No. 1,051) Silly but Funny A BURLESQUE on the ban against jay walking. Pedestrians are forced to pro- cure licenses and take road tests in much the same manner that motorists do. Chester Chute is the goofy jay walker and gets some laughs. The burlesque is overdrawn but funny, and this should please. Running time, 10 minutes. Good with musical subjects. Frozen Frolics (Pathe) Average Cartoon USUAL stuff is found in this new Aesop Fable sound cartoon, with animation and musical accompaniment taking the laurels. Ideas for the reel are pretty tame and in keep- ing with the played-to-death freak dancing variety. Too bad they can't find gags radi- cally different from the lineup found in most reels. Has a few laughs. Running time, 8 minutes. Okay for lightening a bill with a dramatic feature. Cempligre, Kuschner Hurt in Auto Crash Indianapolis — Alphonse Cempligre, pro- prietor of the Fort Wayne State theatre, and Oscar Kuschner, manager of the Uni- versal exchange of this city, were cut when the automobile in which they were riding was forced off the road near Anderson. Cempligre and Kuschner had filled an ap- pointment with Harry Muller, manager of the Publix theatres at Anderson and were enroute to Fort Wayne when the accident occurred. "Inspiration" Garbo's Next Hollywood — Greta Garbo's next picture will be "Inspiration," which Clarence Brown will direct for M-G-M. It is an original by James Forbes. Brown was to have directed Lawrence Tibbett in "The Southerner," but the renewal of King Vi- dor's contract resulted in switching the lat- ter to the Tibbett film. Fisher Back in N. Y. Buddy Fisher, vaudeville and screen comedian, has returned to New York from Hollywood. He played in "Monte Carlo" and Maurice Chevalier's "Playboy of Paris," as well as in Jack Oakie's new film, "Seal Legs," in addition to making appearances as master of ceremonies. Fisher looks enough like Benny Rubin to be his twin. Installed in New Post H. G. Knox has been installed as head of the engineering and research depart- ment of Electrical Research Products, suc- ceeding the late J. J. Lyng. He has been serving as vice-president in charge of West Coast activities. 60 M otion Picture News September 13, 19 3 0 Big City Sights, Not Big Cinemas, Thrill the Hicks ( hicago — De Luxe Loop houses admit the vacationing hick trade is passing them by. Summer business in the past was con- siderably aided by the burnt necks in from the Iowa and Nebraska plains, but nowa- days the farthest they come from is Evans- ton, Cicero and Englewood. Civic attractions are claiming the hicks who, with circuit-built palaces in their own or nearby centers back home, get all the grandeur and the newest pictures just as accommodatingly as a Chicago Loop house could give them. They still come to the city, but not to the city's theatres. Grant Park is claiming the bulk of the furrow followers in town for a new suit and a look. The Field Museum, Shedd Aqua- rium and Adler Planetarium are jammed from morning till closing in nice weather. And the parked cars about them from the hay states outnumber Illinois license plates four to one. The same goes for those around the Lincoln Park Zoo. Another favorite pastime of the R. F. D. immigrants is gawking at the skyline from the Grant Park islands on the "made" land, filled in for World's Fair building sites. They leave their out-of-state cars on the mainland near Soldier Field and hike over the bridge to stare and "ah." Golf K. O.'s Song As Auditorium Goes Miniature Chicago — The staid old Auditorium Theatre here, shrine of Chicago's Civic Opera for more than a quarter of a cen- tury, is to be converted into an indoor miniature golf course. Terms of a lease are now being discussed and operators of the indoor courses expeel to open by Oct. 15. The Auditorium has been darkened for a year since completion of the new ('ivir Opera ier at Madison St. and the river. Already in the hands of re- ceivers, the chance for new revenue offered by the midgel golf scheme was made to appear even more favorable by a bonded indebtedness ol $834,000 again I the Chi- (Conlinued on page 60) Big Boy Chicago — The accompanying picture does not do justice to Mr. William Drake, Pathe booker and a popular guy with Chicago exhibitors in spite of that. To do justice to Bill, the p h ot og rapher should have spot- ted him alongside the new Board of Trade tower, then stood off some distance and got- ten the proper perspective and proportions. Bill is one of the tall- est guys in Film Row — six feet, three. Bill was driving home from work the other day when, at an in- tersection, a car darted out from a side street and smacked right into Bill's car. The stranger hopped out and started aggressively for Bill, still seated in his car. "Say," he yelled, "what do you mean by getting in my way like that?" "Listen," said Bill, crawling out of his car and taking his better than six feet with him, "If you weren't so damned small I'd smack that funny little face of yours." The awed stranger looked up at Bill. "Yes," he sa;d, "and if you weren't so damned big I'd do the same to you." William Drake Wabash Ave. — South Chicago DUSTY Film Row desks all shined up again. The vacationers' elbows are back in position once more. * * * George Spoor's offices clogged with job pan- handlers who "knew him when" and are re- minding him ,>f it now thai things arc starting up again out Essan-way. * * * Will Hays in town from a Wyoming vaca- tion spot to help the heir get started back to school. * * * Load film men going tints over the Cubs, long shots at Lincoln I ields ami the Harrison Street beer. I Advt.) * * * Roy Alexander drives the flashiest car on South Wabash, according to feminine observers \\ ho've wati lied it pass. (Continued on pan, mi | Jury to Decide When Pee Wee Turns Whoopee Chicago — A jury here will be asked to decide at what hour of the morning minia- ture golf ceases to be pee wee and becomes whoopee. Leo Harrington, owner of the course at Bryn Mawr Ave. and Sheridan Road, has requested the decision, rather than rely on the mercies of Judge John H. Lyle's court, of which he is an old customer. Harrington was fined $200 and costs by Judge Lyle several weeks ago when apart- ment dwellers in the vicinity of Harring- ton's magnified-marbles course sustained nuisance charges which had been filed against him. At that time Judge Lyle in- vited the harassed neighbors to prefer sim- ilar charges against Harrington whenever their night time slumbers were disturbed by exuberant patrons of the course. The in- vitation brought Harrington into court again this week. A resident of the Edgewater Beach apart- ments adjoining the course charges that Harrington's clients who play at 3:30 a. m. are whoopee and not pee wee golfers, and as such constitute a nuisance. Harrington has requested a jury trial. Official Spikes Effort to Force Seating Changes Chicago — Chris Paschen, Chicago build- ing commissioner, stated this week that in- spection of representative Chicago theatres showed ample exit facilities in all houses in- spected and indicated no need of readjust- ments in seating arrangements such as have been proposed in a bill submitted to the city council by Alderman William R. O'Toole. O'Toole's ordinance would demand installa- tion of flip-up seats or readjustments of chair aisles to a minimum intervening space of 36 inches. Paschen does not believe this ordinance is warranted. Petitions asking Mayor Thompson to veto O'Toole's ordinance, which has already been passed by the city council, have been signed by ISO Chicago theatre owners and for- warded to the mayor. Copies of the petition have also been sent to Alderman O'Toole and to Commissioner Paschen. S epte m her 13, 19 3 0 Motion Picture N e w s 61 Chi Cours-ettes Thumb Noses at Tournament Gag Chicago — The Herald-Examiner's effort to cut itself in on the attention being given pee wee golf by staging a tournament for Chicago addicts is only getting laughs from the other papers. Plugging the tournament in sport page headlines for the past six weeks now, the Her-Ex has succeeded in enrolling only 47 city courses in the play-off originally sched- uled for Monday. Lack of enthusiasm over the event on the part of Both players of the game and course operators led the paper to announce this week that the start of the tournament would be postponed two addi- tional days in order to accommodate the numbers of courses seeking to sign up be- fore the deadline. In reality, the postpone- ment was made to give time for final efforts to boost the thing into respectability. The actual number of entrants two weeks ago was 43. At the time of the postponement it was 47. Wabash Ave. — South {Continued from page 60) Truck Pick-up Service, Hit for Row, Picking Up Chicago — Operators of the film truck pick-up service here claim the past summer was the worst in local film history. Dark- ened houses knocked the operators' revenue for a row, while overhead remained prac- tically the same as always. The pick-up service is paid by the num- ber of nouses called on. Darkened theatres this summer cut heavily into the revenue, but the salaries of drivers remained the same, though their work, obviously, was much lighter than ordinarily. Twelve houses on one driver's route wer.e dark for two months, and comparable conditions existed on all other routes, it was reported. Relief came late in August, with the lights going up again in all neighborhoods. Re- openings are at their peak now, with nor- malcy looked for by the end of the month. The following were reopened this week : Halsted. I indy, Circle, Wallace. Chateau. Gem and Palace (Glickman's). Golf K.O.'s Song as House Goes Miniature (Continued from page 60) cago Auditorium Association. The receivers believe that occupancy of the theatre by the midget golf enterprise will assist mate- rially in raising some much needed cash. This course will be the third major in- door links to open in the Loop district. A large course opened this week in the Mc- Clurg building on Wabash, between Jack- son and Adams, occupying an entire street level floor. A second course is under con- struction in the theatre district. It will oc- cupy the major part of the second floor of the Ashland Block, Randolph and Clark. "Animal Crackers" gross was eight grand over "Cocoanuts" on the first week's figures, according to a B. & K. braggart. * * * Three North Shore Line agents tried to buy him off, but Charlie Loewenberg wrote a testi- monial for a Milivaukee-Chicago boat regard- less. * * * Packard salesmen have been trailing Frank Young since United Artists made its last sales report on individual performances. * * * Harry Lorch to New York. Again. * * * Charlie Petti John may go in the oil biz. He and two pals own a couple of Oklahoma acres entirely surrounded by oil wells. The bidding is now in progress. Max Goosman, former German representative for United Artists, working out of the local ex- change on country territory. Replaces Morris Hellman, who zvas brought to town during the recent changeabout. * * * Henry Herbel to New York during the past week. * * * Deal for the bulk of the Pathe product closed with Publix-Great States here. * * * Independent exhibitors here claim the two outstanding "naturals'' of the day are "White Cargo" (Grevier) and "Richest Man in the World" (M-G-M). You hang out the sign, open the door and count the dough, they all agree. * * * United Artists previewed two during the week at the United Artists Theatre. "Abraham Lincoln" was unreeled Monday midnight, while "Whoopee" followed on Friday. They broke about even on cheers from a large and satisfied audience. * * * Exhibitors who claim they are losing money, an exchange manager tells us, only mean that they are under the peak grosses of two years ago, but are still well above the line. * * * While, on the other hand, if film reviews in the dailies rap a special, an exchange inanager will tell you "reviews don't mean anything any- how," bill if they happen to be plugs they are dipped and sent to the home office to be used in company advertising. * * * Nat Levine, producer, wanted to stop off here en route from the Coast to New York but the pilot of the plane refused to land. * * * Lee Verschuur ill with a mild form of poison- ing. * * * The susceptible exhibitors are swinging south- ward on Wabash now that Warners have taken the claim to the slickest office feminines away Leishman in Chicago Chicago — E. D. Leishman, supervisor of all Universal exchanges, is in Chicago this week in the course of a tour of the com- pany's branch offices. Safety First Chicago — An exhibitor's son here wanted a bicycle for his eighth birth- dav. "You ain't big enough yet," Pa told him. "For this birthday you get an Austin. For your tenth you get the bike." Fifteen Midwest Theatres Closed During August Chicago — Fifteen theatre closings — six of them in the Chicago area — occurred in the state during August, according to the monthly report of the Chicago Film Board of Trade. Four Illinois theatres were re- opened during the same period. Following are the closings : The Bridgeport, Schindler's (except Sat- urdays and Sundays), and the Independ- ence, Chicago ; Dupage, Lombard, 111. ; Com- munity, Winnetka; Broadway, Indiana Harbor, Ind. ; Coliseum, Annawan ; Jewel, Eureka; Lyric, Lacon; Maroa, Maroa; Gayety and Illinois, Ottawa; Princess, Princeville; Illini, Sterling; Stockton, Stockton. Reopened : The Gage Park, Chicago ; Grant, Cicero ; Orpheum, Georgetown ; Strand, Rockford. The following changes in theatre owner- ship are noted : Joyland (formerly the Chicago), from Hulquist Bros, to Maurice O'Leary; Ridge (formerly Ellantee), from Greater Chicago Theatre Corp. to Devon Amusement Co. ; Shore, from South Shore Bldg. Corp. to Warner Bros. ; Windsor Park, from I. M. Hale to H. L. Lyon ; Roxy, Berwyn, from O. F. Vonesh to Laskers; Temple, Mish- awaka, Ind., to Brown, Lowenstein & Co- chovety; Niles Center to L. B. Waldron, Jr. ; Ottawa, Ottawa, from Great States-B. & K. to Ottawa Amusement Co. ; Oliver, South Bend, to Holfman and Slocum ; White Eagle, South Bend, to Julius Fodor, Favorite, Wakarusa, Ind., to Lewis & Boice; Calumet, Hammond, Ind. (new the- atre), Calumet Theatre Corp., and Ritz, Lowell, Ind., (new theatre) — Ed. Yates. New Trailer Plugs "Greater Movie Season" Depicting "Greater Movie Season" in panorama and aimed to impress audiences with the scope of new talker releases, Na- tional Screen Service has produced a new sound trailer for use in opening the fall theatre season. from M-G-M with the acquisition of three new numbers recently. * * * The American, this week, is sweet sixteen. And never been kissed out. * * * Mrs. June Metcalfe, sec. of the Kansas City Exhibitors' Association, and Catherine Northern, K. C. Film Board sec, in town during a vaca- tion motor tour. Pyorrhea Week for Publix—B. & K. Loop houses. Four out of five had them: Oriental — "Anybody's Woman" (Para.), United Artists — "Follozv Thru" (Para.), Roosevelt — "Anybody's War" (Para.), McVickers — "Animal Crackers" (Para.). Trade at home. * * * Hazel Flynn (American) writes that she was reminded of "Bridge of San Luis Rev" by "Call of the Flesh" because "the locale of each was Spain." Not that we care, but Peru might feel badly about it. KANE. 62 Motion Picture News September 13, 19 30 95 Gov't to Watch Ether-Films with An "Eagle-Eye (Continued from page 50) considering any frequency assignments to new stations. In addition, an applicant for a new television station i-s required to appear at a formal hear- ing before the Commission, when the case may be presented in full, and a written transcript under oath obtained. These restrictions are imposed in order to insure the freedom from interference of the limited frequency bands available for television, and permit ligitimate experiments in the field. May Develop More Channels Because of the very few channels available in the medium-high frequency band (1,500 to 6,000 kilocycles), some thought has been given to the development of television in the very \ SILMAN POfNTS Samples . . Convince.. Skeptics!! The only perfect point for Sound reproduction. They are NEW — They are BETTER. Your audience can tell the difference — Silman Points speak for themselves. A generous lot of samples FREE. — Send today — Silman Distributing Co. Sound Equipment and Apparatus 620 Grant Street Pittsburgh, Pa. BUSINESS MEN stay at the <& NEW YORKER The New Yorker has 2500 rooms, every one with radio, tub and shower bath, Servidor and circulating ice water. There are four popular-priced restau- rants, including Coffee Shop. Rates from $3.50 a day. 85% of the rooms are $5, or less. Manhattan's targest and Tallest Hotel 34th Street at 8th Avenue, New York City RAtPH HITZ • Managing Director high frequency part of the spectrum, i.e., in the bands from 30,000 to 400,000 kilocycles. Should these very high frequencies prove useful for television a considerable step forward in the development of the art will have been made as the necessarily large band widths used in television can be more easily accommodated on these frequencies. For example, assuming a 0.1 per cent fre- quency separation is in use, as recommended for the present by the first meeting of the Inter- national Technical Consulting Committee ov Radio Communications at The Hague in thp Fall on 1929, the band width at 2,000 kilocycles on a 9.1 per cent basis is only 2 kilocycles; - in order to create a television channel of 100 •kilocycles, 50 such channels are required. The same percentage separation applied to the very high frequency end of the spectrum would give, at 60,000 kilocycles, a channel width of 60 kilocycles, 30 times as wide as the two-kilocycle channel in the 2,000 kilocycle- portion of the spectrum. The Radio Manufacturers Association has created a television committee which, among other things, has considered and adopted stand- ards of scanning as follows : 1. Scanning from left to right and from top to bottom. 2. A scanning speed of 15 pictures per second. 3. The use of 48 lines, requiring 48 holes in spiral in the scanning disc. 4. In addition to the 48-line standard a secondary standard of 60 lines was created in order to permit more detail in a picture for more advanced research workers. The Commission does not require adherence to these standards. However, if one method of reception can be used for all television sta- tions a larger experimental audience is obtained, since no receiving set experimenter has the inclination or the apparatus to shift from one to another of several methods of scanning, when he could be concentrating his efforts on reception experiments which would be inde- pendent of scanning methods. talking y trailer ** sound distinct style* 1 1 on a 1 1 rancreen service I ?3 IHICAfiO - MIW YORK - IU AMU1H Movie Star Rotogravures JustOut 25c Sellers. Ready for Framing Up to 1,000 Sc Each 1.000 or Over 4c Each Nincy Carroll. Jintt Oarnor. CtatrUi Parrel]. Greta Garlni.li.lin Itarrymor*. Maurlca Chevalier, Dolorei CoitelU. Beba Danlelt, Conrad Nigel. John Bolaa. Marilyn Millar. Clara Bow. Ronald Column. Win. Ilalnei. Hainan Novarro, John Ollbart. Buddy Roicari, Rudy Vallea. Richard Dli. Rlrhard Barthelmeii. Mary Brian, Alio* White, Joan Crawford, Norma Shearer. Set of "FREE SAMPLES" One- Fourth Deposit on C. O. D. Orders. M. E. MOSS (B) PUB. CO., Hartford, Conn. Suva and Actual 11x14" Write for Facing New Tax, Iowa Exhibitors Back Hagemann Des Moines — With a ten per cent admis- sion tax measure declared to be in prepara- tion by legislators, exhibitors of the state .are greatly concerned in the forthcoming gubernatorial election. They are to be ask- ed to get behind the campaign of Fred P. Hagemann, veteran showman, who operates the Grand at Independence and the Palace at Waverly. Hagemann is the Democratic nominee, and is conceded a good chance of election in this normally Republican state. The nominee is opposed to the proposed luxury tax, and is quoted as advising the recently formed Allied Theatre Owners of Iowa that the reported protection demands of Publix in the state are illegal. He sug- gested that the exhibitor body employ coun- sel and fight the matter in court. Exhibitors will be asked to flash a screen message backing Hagemann's candidacv. A special committee is being formed for the purpose. :THE- Projectionists, Round Table ==. By John F. Rider (Continued from page 54) Variation of Inductance — The inductance of an air core winding and of an iron core winding varies as the square of the number of turns. Thus, if the number of turns is in- creased twofold, the inductance increases four- fold. The above is a general statement bearing certain modifications in practice, as for ex- ample, it does not hold true if the length of the winding is changed. As to iron core in- ductances, the inductance value is usually pro- portional to the cross section area of the core and inversely to the length of the airgap. As to current flow, the inductance of an iron core winding is reduced when current flows through the windings. The frequency effect upon air core windings need not be considered at this time, since its effect upon inductance is neg- ligible in zone of frequencies encountered in sound systems. CLASSIFIED ADS SITUATION WANTED PROJECTIONIST— DeForest experience. Prefer work- ing alone. Will go anywhere. State terms. Address D. J. Ri mair. Box 584, Patterson, Louisiana. THEATRE FRAMES THEATRE LOBBY FRAMES— Manufacturer to you. Low coat. Address Gem Frame Company, 2805 Brighton, Kansas City, Missouri. UNIFORMS FOR HOUSE ATTACHES COSTUMES FOR STAGE PRESENTATIONS Di\UUl\U New York S epte m her 13, 19 3 0 Motion Picture N e zv s 63 MANAGERS' ROUND TABLE CLUB Charles E. Lewis Qhaitsncin. cznd £ctitot. Of <^c*£onaLO?ffocux£wn. orcThotVmen. us_\, and dispatched a boy about the streets, wheeling a baby carriage, which carried a card with copy: "You've read about them. Now see ami hear them in tin Paramount Newsreel — the Watkins Bamberger Baby Mix up. The babies and their parents. Can you decide which baby is which'-" The stunt caused quite a sensation as it was the first tune it hail ever heen seen in the city. In addition t<> plug ging the newsreel shots. Bamberger also ,u"t in a plug for his feature picture. Here's an angle that you too can make good use of. You know your newsreels and your shorts might often furnish you with leads that will enable you to secure valuable publicity. Keep your eye on them, and whenever you see something of local interest, get busy on it. Don't be afraid to plug it! You'll more than be repaid for your work, by the additional business and publicity that will result. We want to thank Bamberger fur passing this slant along l'> us; and we ate sure I li.it we will ha\e some more of this show man's work to dong in the \<-w mar luture. Right, Mer man ? "Civic Pride Week" Helped Good - Will Stock Of Orlove "Civic Pride Week" is the latest one that Louis Orlove, manager of the Uptown The atre in Milwaukee, is using, and, as usual, it's paying him dividends in good-will. He tied up with the local merchants and they agreed to donate lawn mower, yard equip- ment and other useful implements that delight the heart of the gardener and Americ's famous amateur gardener, the commu- ter. He then ran a special notice in the newspaper to the ef- fect that persons having the best dressed yards during the week would be awarded the gifts. A committee of judges was selected to go through the vari- ous yards, front and rear, in the residential districts. The judges made pencilled notations and upon their return to the theatre handed Orlove about 28 names nightly. Four of these names were read off from the stage. The winners had to be in the house to receive the prize. This stunt was one of the most outstanding of those used during "Civic Pride Week" and it met with the enthusiastic approval of the Chamber of Com- merce. Perhaps you too, have been contemplating something of this sort. Or maybe, the community itself makes a seasonal feature of "Civic Pride Week." Here's an opportunity for you to get in a lot of good-will for your house; and at the same time boost up business. Whether the weather is hot "Smiling" Bob Has or cold, it makes no difference A t> i tt t^ *n to Smiling Bob E. Lewis, A Band He Drills manager of the Paradise The- For HlS Theatre atre in West Allis Wis., a new _ Club member, who from the ^— — -— ^^— -— — start seems determined to prove himself a very active one by sending us in, as his first contribution, an account of his show-selling activities. One of his best stunts and business boosters may be seen in the photo we are reproducing a file and drum corps com- posed of the personnel of the Paradise Theatre. The boys are house ushers and the girl in the center is the relief cashier. The three white batons, in the foreground, are twirled by two ushers and the girl. The doorman is the Major Domo. The band was trained by "Smiling Bob" personally and besides the ushers, numbers recruits from the town to the total of 4U drums. On Independence Day, Lewis transported his band to the State Fair Park, where the county's mammoth Fourth of July celebration was taking place. He arranged to parade the corps in front of the grandstands which held 18,000 people, and be- fore the governor of the state, who was guest of honor. This was the only band which was allotted this privilege and it re- sulted in effective publicity for the theatre, as four ushers car- ried a large banner at the head of the procession, with the fol- lowing copy: "Fox Paradise Theatre West Allis, For Safe and Sane Entertainment. We Are Here to Serve You. Now Play- ing (Title)." The stunt proved a great good-will booster as well. The local American Legion post was sponsoring the Fair and they were \ir\ much pleased at the novel parade. We want to' welcome "Smiling Bob" to the Club and express the hope that we'll sec his smiling face many more times in connection with some high powered showmanship. And how about a photo of that smile with your next contribution, Bob? September 13, 19 3 0 Motion Picture N e zv s 69 MANAGER!' -ROUND TABLE CLUE LOOKING OVER THE FIELD WITH "CHICK 99 PETE EGAN was vacationing over Winni- peg way and spending some of his time like most trolley car conductors. Hanging 'round the Capitol Theatre. But he has been promoted to the post of city and district man- ager and if anyone can think of a better man for the job we wish they would step forward and tell us who. Pete has an enviable back- ground and record in show business and there are mighty few tricks he has ever been accused of missing. He has constantly stored away a mass of knowledge that has equipped him admirably for looking after a group of houses and unless we miss our guess you'll be hearing about Pete climbing still higher on the theatre ladder of Canada. And is he liked? Well, we must leave that question up to the boys who know Pete a lot better than we do. We spoke to some dozen of them around his vicinity and nary a one had anything but the best to say about him and his methods. Just let him con- tinue that way and it won't be loud before his ability will be needed in wider fields than the prairies of Canada. But to jump back to Borland, we want you to look forward to a picture of your humble chairman visiting at the training school for the Royal Canadian Northwest Mounted Police, located just outside of Regina and used for the purpose of preparing the famous "Mounties" for their cold and difficult task of enforcing some semblance of law and order in the remote regions of northern Canada. And what a time we had getting a close view of this mag- nificent training school. Escorted by none other than Col. Wesley, head of the school, and prying into every spot on the place. If you don't think we found it a welcome relief from theatre visiting, you're mistaken. Yes, even I can get tired of riding the trolley cars on my day off. But it was these little side- lights which made the trip so much more en- joyable than it would have been had we con- fined all our time to theatre and show-business. IF one must form opinions from what they see, and that's a doggoned good way to ar- rive at any opinion, then Regina will grow even faster in the future than it has in the past. There ar efew other cities in this part of the Dominion where so many improvements and innovations are in progress or tinder con- sideration. As witness their marvelous new airport, located but a few minutes by auto or trolley from the center of the city. And many other features all due to attract a lot of attention to this city on the prairie. And while mentioning the airport we would have yon know that they are almost due for a big air pageant during this month and leave it to the snappj showmen of that town to see that they tie right in with it. I lopping about with Borland, we stopped in to see the cutest little atmospheric house in the country. It's the Broadway Theatre, managed by another old-time showman — Blum — and any one in Regina way can tell you plenty about him. Also had a look-in at their projection foon i and almost gasped with astonishment. Mere was a theatre of about eight hundred seats. I should judge, and their booth was as large as the Warner Hollywood Theatre booth. Everything of the latest and finest in sound and projection equipment, so naturally, the show houses in this town need not hide their heads in shame over anything they offer their patrons. Despite the crop- failure, which hit this town about as bad as anywhere, they are managing to keep their faces to the front and are opti mistic enough to feel that better times are coming pretty soon. It's no cinch to sell shows in a town where money has become so scarce you must be SOME salesman to do it, but Pete. Dave and the rest of the boys are just that, and if the theatre is any sort of a gauge for future prosperity and general conditions, then the managers in this town are sure that better business will arrive with the new fall seasi ii. ' IN this era of dissatisfaction among many of the chain house managers, it was grati- fying to learn how much the boys of the F. P. Canadian outfit like their new chief — Fitzgib- bon. They met him just recently at the eastern and western conventions, and he also made a tour of the houses to look things over. "Fitz" has earned a great name for himself down in the States, so he's just duplicating his usual popularity with these boys up here. We doubt whether he will attempt any wholesale changes among the house men, especially in the western part of the Dominion. First, he has a mar- velous group of men now, and second, as we have already mentioned, they would have a tough time replacing them with some of those warm-climate babies that we know so well. THE question of injecting a personal touch to your theatre's advertising has been a subject lor much debate and discussion for /ear-. Our attitude has been that, in the right towns and under the proper conditions, a per- sonal touch in a theatre's contact with their patrons will result in much good will and friendship between the patron and the man- iger. Here in Regina, 1 noted with much sat- isfaction, that the hoys only inject, themselves into the newspaper ads when the circumstances "i- type of advertising warrants it. Good judg- ment. But when they do, it invariably results in added business. I, particularly, liked the way Dave indorsed a picture about to play the Met. Such methods ought to be adopted on a wide scale in many of the towns and cities in the States, instead of discouraging it and raising hell from the home office. It is not personal publicity for the manager. What in hell can lie gained from injecting his own name in an ad indorsing a picture? But it does lend that personal touch with the theatre patron of the average town likes so well. It gives them a feeling that they know the manager personally, an 1 many a theatre would profit greatly if they could get just such an impression across to their patrons. ALTHOUGH we could not possibly take the time to run down to Moose Jaw, we found it was not a hit necessary so far as find- in ■: out what was going on down there. Our good friend Fields has spread his showmanship rep. over the whole countryside and, no matter who you talk to, you are bound to hear some- thing about Fields and his activities. However, we are sure grateful that he is a steady con- tributor to our Club pages, for in that way we always know what he is doing — and he's con- stantly doing something. Before saying goodbye to Regina we tried to locate several of the other boys, but just through one of those coincidents, they were T ACK of time compelled us to cut out *■' about ten days from the "tour," there- fore, next week's issue will bring this par- ticular series to a close. Duluth and Sunerior were the last two cities officially covered. We then jumped into Chicago and then into New York. Following this series we will endeavor to convey some of the more important impres- sions gained by this trip. "CHICK" almost all over to Winnipeg on business. We'll have to leave a note for them and hope to see them at some future date, and let's hope it won't be too long from now. ONCE you step off the train at this city, you know that you are getting back to real big-town spots. Winnipeg shows every indica- tion of being a mighty lively city, and from the short and sweet observations we made dur- ing the 12 hours we were in the town, we knew we would leave with a feeling of real regret. And while on the question of vaudeville and "flesh" being in demand, as found in many of the spots already covered since leaving Holly- wood, you just need to look in at the Capital. The house was packed from top to bottom, and it was far from being perfect show weather the night we arrived here. The more atten- tion I pay to this angle, the more convinced I am that vaudeville will pull many of the houses out of the red. The novelty of the talkies has not only worn off, even the so-called good ones need help from some other direc- tion to get them by the box office. T have yet to encounter a combination vaude- ville and picture house doing poor business, and if that don't mean anything then I'll eat my next year's good hat — when I can afford to buy one. And I'm not alone in these thoughts, either. Just talk to some of the boys right on the firing line. They ought to know, and they are of the same opinion. They must have vaudeville if they are to return to the prosperous box-office days of before the talkies. I heartily agree with them and I am willing to bet that before the next season is far under way, the man at the say-so desks in the home oihees will O. K. the stage shows for the houses now floundering around in the muck of uncertain and poor business. ALTHOUGH we only had time for a look- in at some half dozen of the other houses, we soon decided that business was not so hot f i ir the moment. Even in one or two spots where they had a fairly good screen attraction, they should have been playing to better busi- ness. But they tell me this condition was only recent and that things in general were better than at the moment. I'm hoping it is so for their sakes. Nothing so depressing as consist- ently plugging a house doing poor business, but it does take guts to plug that kind. Had to turn down many nice invitations from the boys up here, but I had made up my mind to keep moving as 1 have already lost almost ten days and it has my schedule knocked into a cocked hat. I'm so confused trying to dope out time, trains and Pullman berths, that half the time I walk around in a trance. The last time the waiter in the hotel asked me what I wanted for dessert I said, "A drawing room and see that it's in the center of the car." Laugh that off. It's not as much of a "pun" as you think. PULLED out of Winnipeg early in the morning (to the steady growling of Mrs. Chick for making her lose some of her beauty ( ? ) sleep), and after the dirtiest and dustiest train ride of the entire trip, pulled into Du- luth (friendly, according to the Chamber of Commerce) and into the arms of Morris and Molly. What? You don't know who Morris and Molly are? Gosh all hemlock, where's your eddykation? Them's the Rosenthal fambily in the flesh and not a talkie (says who?) And if you don't think I was glad to see them you're wa\ off your mark. But Duluth and Superior deserves a special edition all for themselves, so I'm going to sign off for this week and continue in our next (as they said in the old dime novels). 70 Motion Picture News September 13, 1930 MAMACE-I?r KCUND TACLt CLUE I George Delis Now Handling Two! Congratulations are in order for George Delis, of the Olympic Theatre in Steubenville, Ohio, who has just been appointed manager of the Capitol Theatre in the same city. The Capitol and Olympic are recent Warner ac- quisitions. As most all of our members know, the Capitol was formerly managed by William L. Hen- dricks, who goes, so we understand, to Parkers- burg, W. Va., for the Warner interests. Delis turned out some excellent work at the Olympic and we are sure that, though he will have his hands full with two houses, he is going to give us still more of it. He arrived in Steubenville six and one-half years ago and started working at the Olympic as reel and errand boy, for his uncle, who formerly owned both of the local houses. He is one of the youngest managers on the Warner circuit. We wish him continued success and look to hearing from him real soon. Lobby Shadow-Box Created Effective Flash For B. Gary Here is one that you can credit to Bob Gary of the Paramount Theatre in Des Moines, Iowa, and which should serve as an example of showmanship that will be hard to beat or equal if we were to stack up all of the stuff that comes into CLUB headquarters as a sort of elimination contest. In the event that you are a little doubtful at what we are driving at or what the reproduction represents, we want you to know that it is a changeable shadow-box of gigantic pro- portion and was designed by Bob to^sell his coming stage and screen entertainment. The cut-out caricature figures of the musicians are a perma- nent part of the box, which sort of gives the material back of these cut-outs the appearance of depth and altogether the dis- play is unusually beautiful and effective. The change is made each week when his poster artisl puts in the material for the new attractions on the tilted covered back- ground hung in the hox and as a means of lighting it, plenty of plug lighting is utilized and in addition the columns at both are illuminated with colored lights shining through trans parent silk cloth. Altogether this strikes us as being a mighty fine piece of work and we are only sorry that the photograph couldn't do it far more justice than it did. However, with a little bit of imagi- nation most any one should be able to create a gag of this type for a spot in their lobby that will be bound to attract attention. Ewing Used Some Sure-Fire Ones On Recent Campaigns A good deal of valuable publicity was secured by J. C. Ewing, manager of the Col- onial Theatre in Watertown, South Dakota recently. When he installed a cooling system at his house, he de- cided that the town had to know about it in a big way. The best medium, he decided, was the local newspaper. According- ly, he promoted ads from all of the manufacturers whose prod- ucts went into the building of the system. The result was a three-quarter page co-operative ad with the theatre name being given prominence. This was followed up with another ad in which the cooling plant company itself devoted half of its space to the theatre. The campaign went over very well, and the whole town knew that the local house was sporting a hot weather reliever. Ewing passes along a little stunt he used for "True to the Navy" in the form of stage money. The dummy currency was imprinted with copy: "You'll certainly get your money's worth when you see Clara Bow in 'True to the Navy" (Theatre, play- dates). As this stunt had never been used before, considerable attention was given it; with the theatre profiting both from a monetary as well as publicity standpoint. As you will note, this idea can be adapted to almost any picture or special at- traction you play at your house ; so if you can't make use of it right away— file it until you can. Thanks "J. C," for letting us know what you are doing; and we guess it is almost needless for us to say that we are more than interested in learning of your future work. So keep us posted. Parade Of Horses Was Latest Of Mc- Koy's Pet Feats J. H. McKoy's penchant for street parades has led him into another. This time it was a stunt whereby a parade of horses would be staged and every one possessing an ani- mal— be it thoroughbred or nag — was invited to enter. The gag was worked in conjunction with the showing of "Way Out West" at the Olympia Theatre in Miami, Fla. The parade got under way on the evening of the picture's opening day with a large entry of all sorts of horses, and was preceded by the Junior Chamber of Commerce Drum and Bugle Corps. Most of the boys and men mounted on the equines wore Western costumes and as the strange cavalcade wended its way through the main streets of the town persons stopped and gasped in amazement. Not since McKoy's pet parade some time ago had there been anything like it. The streets resound with "neighs, notes, whoas and other et ceteras. Laughs aplenty were occasioned by the frequent kittenishness of some of the venerable nags, who, happy to be free from their truck pulling, endeavored to caper about in time with the music. Small won- der that the town got a big kick out of the stunt. The local ice company's horses were also well represented. Altogether it was a very effective party and it did a lot to line them up at McKoy's box office all during the playdates. This showman is frequently pulling novel stunts of this sort, and these,- coupled with those corking front displays he turns out, have made his work an object of interest on the Club pages. We hope he will continue his active interest and that we will have some more of his showmanlike work to pass along very soon. R. W. VAN HOOK Says: "Have looked forward to your section each week and I think it's a great help to the managers of the country and I for one would not be without it. I have gotten quite a number of good tips from reading each and every page and all I can say is ON WITH THE GOOD WORK." Manager, Rialto Theatre, Morrillton, Ark. September 13., 19 3 0 Motion Picture News 71 b^sn^t. Hi MANAGE-I?r KCUND TABLE CLUB Earl Willey Gives Low-Down On His Art Display Work This showman, Earl N. Willey, seems to possess a natural knack at turning out campaigns that will click for his house, the Bijou, in Savan- nah, Ga. =^==i A special display in his lob- by was one of the highlights for a recent campaign on the Rudy Valee film, "Vagabond Lover." A "Mike" finished in bronze and standing 7 feet high was constructed. The center of the mike was finished in glass with copy painted on it plug- ging the film and playdate. The titles of the various song numbers in the film were inserted in the round holes, the three bottom ones being used to let through the music issuing from the combination radio victrola, promoted from the local agency— that was secreted in back. A life-size cut-out of Vallee was placed alongside of the mike. The top of the mike carried the words Station B-I-J-O-U. The residents of the town had never seen anything like it before and they were astonished aplenty. The local music store dealer sold out all of his records and this pleased him too. Business on the film was capacity and Willey thinks so much of the stunt that he tells us he is going to use it again in the future. He also tells us about the campaign he turned out for "With Byrd at the South Pole." But wait— we'll let him tell you. "On our campaign," he says: "We rented two windows next to the theatre and at the top we bordered with crepe paper, red, white stripes with the blue field and stars, Byrd's picture 40x60 in center of window, from corner to corner, draped on each side and on top with alternate sections of red, white and blue. On top of the picture was suspended a beautiful miniature plane about 3 feet long; in each corner stood a 10x40 mat with two stills on each with the title of the picture between; on the floor in front of display was scattered remnants of the red, white and blue crepe paper. A 300-watt globe threw its rays direct on Byrd's picture. In the other window was an exact duplicate in formation except where the Byrd picture stood in the first the second had a pictorial one sheet, showing Byrd's picture and the big plane he flew across the pole with. "On the two windows of our lobby we suspended a beautiful gold-framed picture of Byrd surrounded by actual stills of the expedition. These held the interest of everyone that passed by. We also had two One Sheet mats with stills in our lobby and on the sidewalk was a large gold-framed frame filled on each side with four 11x14, and in the middle another one sheet. Suspended over the sidewalk was a large electric sign on each side of which was a picture of Byrd cut out of the two 24s. All around the pictures was painted spotted black, inside the sign was ten 100-watt globes, and it is a fact that the picture of Byrd could be seen for blocks on each side. On the front of the theatre, high, we erected a 24-sheet. We used 3,000 heralds, placarded the city with window cards, 1, 3 and 6 sheets, also placed framed pictures of Byrd in different merchants' windows without passes, ran teaser ads one week in advance, and in all ads we kept hitting at the women folks and children, did everything in our power to show them they should not miss this picture. The picture did a marvelous business the week of July 14, in spite of the terrific hot weather and rain storms. Our campaign proved itself by an extremely large attendance of ladies during the entire week. We found that the thing to do is to keep Byrd in the front on everything and keep away from the Antarctics as much as you can. "We had as our guests during the week all of the different orphanages and old folks home. I persuaded the Yellow Cab Co. to furnish big buses to carry the old folks to and from the theatre, all being my guests. This brought us untold pub- licity in the featured parts of our local newspapers. In sending these in I hope that some brother manager will derive some benefit or suggestion from them as I have from the many ideas so kindly printed in the Managers' Round Table." Thanks, Earl, for those kind sentiments at the close of your because we are sure that your fellow members are as interested as we in learning how you bring them up to the box-office. Let's have some more. 3br TO 1P.M. 3rd Stirring Week, o MANAGE!?!' KOUND TABLE" CLUB Heinie Johnson Adds More Poster Art To H i s Contributions As we have stated once be- fore, it makes no difference to Heinie Johnson whether he is located at the Ritz Theatre in Big Spring, Texas, or the big- gest deluxer in the country, he still turns out display work that sells; and to back up our assertion we are going to once more present some of his work. By studying the photos carefully you will note the special effects he achieves by the judicious use of copy and facial expressions. As nearly as possible he attempts to inject origi- nality in his work and does not depend to any great extent on the various pos- ters sent him by the exchanges — his method being to secure an idea of the film story and then picturize it in the best way possible. In the display piece for "The Girl Said No" you will notice that he has used a cut-out head of William Haines and at the same time manages to give more life to the piece by painting in a comic situation on the bottom of the board. In this piece, we understand, Heinie, who knows his public, was aware that Haines is one of the biggest drawing cards at the house, so he felt that all necessary would be a head with something added to attract the eye. The other piece of art work was used on "True to the Navy" and Heinie has followed out the same principle in regard to it. A great deal of comment is occasioned by his work and it has been found that the natives are often sold by it. Heinie tells us that he actually "thirsts" for photos and he is more than glad to take advantage of the many helpful suggestions that his fellow members pass along on the Club pages, when they send us in samples of their display work. So when so much interest is paid, not only by Heinie, but by a good many other artist showmen, we believe that you will all want to send us in a couple of more. What do you say, Heinie? 35,000 People Saw Ballyhoo Stunt At Railroad Picnic Just before "The Unholy Three" was to play at the Rialto Theatre, Joliet, 111., the Elgin, Joliet and Eastern rail- road employees were having a picnic which was attended by some 35,000 people. Such a large gathering offered City Manager M. E. Berman and Man- ager George Mahoney a splendid opportunity for getting a mes- sage across about a Rialto performance, so they decided to use a character ballyhoo for "The Unholy Three." An employee from one of the other theatres in the city was drafted into service to portray the role of "the old lady." He was outfitted in the garments which Chaney wears in his screen portrayal, and sent to the picnic grounds. When he made his appearance there his unusual dress attracted plenty of atten- tion— more being given to him than any other entertainment feature of the picnic. A card on the man's back carried the announcement of play- dates and title. This stunt, done at a minimum cost, was one of the most effective methods for securing a personal contact. Schools and the Kiddies! Here we are back again to good old school days and wherever you find live-wire managers you will generally find them engineering all sorts of co- operative tie-ups with the schools. Such tie-ups don't necessarily mean selling them tickets or plugging pictures, they also refer to spe- cial performances, usually in the mornings, and running educational pictures such as are now available to schools all over the country, and in many cities and states, are part of the regular sys- tem of education; but, many of the schools lack the necessary equipment or seating capacity. That's where you can gain a strong toe-hold with the faculty and Boards of Education by helping them out. If you've ever worked anything along those lines then you already know that it gains more good-will than you could ever hope to promote through any other medium. Besides, it leads to all sorts of ideas to increase the kiddie interest and trade. That angle alone should be sufficient to start you thinking how you can negotiate such co-operation with your schools, and then vou ought to get busy. NOW'S THE TIME. Stage Coach of By- Gone-Days Attracted Lots of Attention Grabbing one of the real old-time stage coaches to plug "The Arizona Kid," enabled L. P. Weaver, manager of the Rialto Theatre in Phoenix, Arizona, to feature a fine ■ street ballyhoo for the picture. The stage coach was drawn by two horses and was filled with cowboys. Cowboys also headed and followed it on horses. The coach carried signs on rear and sides advertising the pic- ture, theatre and play dates as well as the special midnight show. The cowboys, and wagon, traversed not only the busi- ness district, but the residential sections as well. On- opening night, it was parked in front of theatre. And about an hour before the midnight show started, the cow- boys who were working in the prologue, mounted the stage coach and played and sang cowboy ditties. This attracted con- siderable attention. The lobby display consisted of saddles, spurs, etc., as well as a rare collection of old pistols and guns which were displayed in a show case. The art centerpiece was a large cut-out of cactus spotted with stills from the picture and pictures of the cowboys working in the prologue. All of these stunts tended to increase business for Weaver and we have a hunch that he put them away in his file for future use, too, since all of the live-wire showmen know that no stunt is ready for the discard after it has been used once. Let's hear some more from you, "L. E.," so that we can report what you are doing out there in Phoenix. Motion Picture News September 13, 19 3 0 MANAGE m ROUND TABLE CLUB Photos of Members! THE Club is anxious to publish photographs of every member and would, therefore, appreciate receiving as many as possible for use in future is- sues of the Club columns. If you have not already done so, PLEASE send us your own photo at once. "J o u r n e y's End" Front Was Biggest Flash Theatre Had One of the finest fronts that the theatre had ever displayed was seen at the Iowa in Waterloo, Iowa, for the show- ing of "Journey's End." Through his tie-ups with ~-^ ~"~~~~ ~~~^~ the local reserve corps, the manager of the house, secured a display of war trophies, which included among them machine guns, rifles, types of bayonettes, pistols, shells, helmets, cartridges, grenades, bombs, etc., all of which were placed in the inner lobby and on the side-walk. Flanking the display of machine guns on the streets, were a number of sandbags, procured from painting supply houses and filled with sand from around the town. A special cut-out, painted by hand, graced the center portion of the display and was largely instrumental in getting a flash across that was very valuable, due perhaps to its novel make- up which, as you may see in the cut we are reproducing fea- tured nothing but head outlines and a scene from the film. Atop the marquee, the wide-awake showman erected an electric sign of beaverboard letters, that provided an evening flash that caught the eye of every motorist and pedestrian in the vicinity of the house. Flags of different nations, as well as army bat- talion colors were strung about the marquee, the war tone being observed throughout. As a ballyhoo stunt, the entire local National Guard manned a couple of the large army transport trucks and cruised to the theatre. The regimental hand, during the course of the ride, played suitable war tunes. Banners, strung alongside of the trucks informed the residents of Waterloo that "Journey's End" was at the local playhouse. Arriving at the theatre, the soldiers stood at attention while the band plade a number of military selections, at the conclusion of which the entire force witnessed the film as the guests of the management. These few stunts proved to be the necessary punch to get across the fact that the Iowa was featuring a production out of the ordinary. Teddy Is Now In Hollywood; Drop Him A Line Or So It was with a great deal of pleasure that we heard of the promotion of Teddy McDon- ald, former publicity director of the Rivoli Theatre in West Haven, Conn., to the staff of publicists comprising the Pacific Coast studios of Universal Pictures. McDonald, who as you all know was very active in his old position, his many efforts appearing on our pages every now and then, is attached to the office of John Leroy Johnson, whom we happen to know. Just before leaving the Rivoli Theatre McDonald turned out another of his "laugh heralds" on "The Big Pond" and we are reprinting it here so that you can get a look at it. It was made up in black on good stock yellow cardboard. As in this case it is unnecessary, we have omitted the name of the picture and theatre. Look over the copy and re- member that it can be used on any num- ber of pictures. >^ \ HEALTH NOTICE NOW IS THE TIME TO TAKE YOUR LAUGH MEDICINE "Teddy" The new germ (Blomi Probiscus) iso- lated by that eminent physician, Ivor Nastikoff, is said to be pale blue in color; hence the term "feeling blue." It is the deadly enemy of the Red Germ which permeates the blood of healthy persons. Whether your Red Germs can repulse the Blue or Flue Germs depends on the condition of the blood which in turn de- pends on the action of the heart. Any doctor will tell you that the action of laughter expels from your lungs every particle of stale air. That is why people say it leaves them breathless. The reaction causes you to take deep draughts of fresh air. Ask your medical adviser what deep breathing will do for you. Deep breath- ing stimulates the action of the heart, sending the blood (and the red germs) coursing more quickly through your veins and giving your body a rise in temperature which enables it to resist cold. Many people today spend dollars in vibratory treatment, but the cheapest form of vibration (and most pleasant to take) is to shake with laughter, which you most certainly will do when you see — 'A LAUGH A DAY KEEPS THE GERMS AWAY" Take a month's course of this wonderful treatment during the Comedy Month — JULY Attend the "RIVOLI" Clinic, Hours 2:00 to 11:00 Afternoon doses, 2:00 Evening doses, 7:00 - 9:00 "Pass this on to a friend after reading it." McDonald is the youngest publicity man in any studio in Hollywood. He promises to keep us posted on the work he is doing out there and to let us see any other work that is turned out. We want to congratulate him on his new position and we are sure that if he displays the same kind of work he did while in West. Haven, he will more than make good. And, incidentally, Teddy tells us that if any of you men want to secure some dope on what Universal is doing with their new product, drop him a line and he'll be more than glad to give you all of the information he can. Address him in care of the Universal Studios and see how quick he is to reply. AL FOURMET Says: "My biggest disappointment in arriving PICTURE NEWS coming through the mails request that a subscription be made, and here times.** here was to find that there was no MOTION every week, but it did not take me long to I am with the old standby on my desk at all Manager, Paramount Theatre, Abilene, Texas. September 13, 19 3 0 Motion Picture News / o With a county fair as com- S. Farrar Flooded petition for him it was only -[-» • tjt.,1 TT , , fair that Steve Farrar, Manag- t air With Heralds ing Director of the Orpheum Plugging His Show an* Casino Theatres in Har- nsburg and Eldorado, 111., grab some publicity for his houses. In order to do this he made up some novelty pluggers in the form of cards measuring 2>l/2 by 2% inches, printed on colored stocks. One side of the card was devoted to a sales talk on the theatre's policy with the other side containing a gag in the form of bold type copy samples of which were "Partners Wanted," Do You Love Me?" "Choose Me" and things of like nature. A boy, covered with the cards, gave away thousands of them at the fair to anyone requesting them. Pins were also supplied and it was very amusing to see children and adults walking about the fair grounds with the various pert cracks pinned onto their clothing. But it saved the day for Farrar as a good many people visited the theatres at the matinee and the last evening show. Another stunt he is using, and it is an angle you should note, is that of supplying school children with blotters as an in- stitutional plug for his theatre. In this manner he anticipates keeping the house before the kids all during the school term. Here's something that you too will no doubt take advantage of, and in case you add a couple of novel touches we hope that you will pass them along to your fellow members. We are glad to note that Steve is right there, as wide-awake as ever, and we know he will continue his activity. Realizing the tremendous Rhodes Featured importance attached to show- f* 1 ' qi x-n manship many commercial en- L/OOKing orlOW • Be? ' t9V a log cabin effect. The effect was built against the front of the theatre and did not extend to the curb of the sidewalk as has been done in some instances. About the main entrance way was a sign giving names of cast, while on the left over a small entrance and exit door ap- peared, "Zane Grey's stirring romance" and on the other side over another small entrance-exit, appeared the title of picture. Two large heads from the 24-sheets, one of Jack Holt and one of Richard Aden, were used on either side of the cabin. The theatre front had a lot to do with publicizing the picture as was evidenced from the number of favorable comments heard. The front was one of the highlights of the picture's cam- paign. Thanks, "H. C," for letting us see this one, particular- ly since a number of our members down around your territory have requested something like it. 76 Motion Picture News September 13, 19 3 0 MANACf W ROUND TACLf CLUE THEATRES AND TEACHERS! Here's a corking good gag which originated in Oscar Doob's office up at Loew's Inc. A little attention to the make-up and text will reveal its outstanding appeal in a stunt of this kind. The original was printed on good stock measuring about eight by ten inches. Read it over, boys, and see if the idea holds any value for you and your theatre. Empire Nikitin-N. Semenova Jan. Law ol Slb-Talga Kevebul Kima iAAA" • • V," " ' V V* Man irom uir Mestaurant Tchekhov- Malinovskaya .... 'an. 4. . . .6000 . . 67. . . Jan. IB Oirl and New Martha Lapkina May 2 . .6921 . . . .76.. .May 10 Pamir, Record of Expedition July 12. ...6000 Storm Over Asia V. Inkizhinov Sept. 5 7152......... Turksib Educational May 24... .4900. ..60. ..June 14 July Length ate F-et Mlns. Reviewed 6. ..7202. ..78.. .June '4 n ..5631 . r ..65. Mar. 15 18 ...6800. ..75. m. 2.5. . . 7000 . ..78. . Feb. 1 Coming Attractions Title Star Jimmy Hlggins A. Buchma ... Living Corpse, The V. Pudovkln Razlom M. A. Narokov Soil S. Svashenko . Spring Educational Transport of Fire G. Kuznetsov .. BIG 4 FILM CORPORATION Title Star •t§Bar L Ranch (A.T.) DF ...Buffalo Bill. Jr *t§Beyond the Rio Grande (A.T.) OF Jack Perrin Apr. *t§Canyon Hawks (A. T.) OF ..Yakima Canutt Apr. •UFIrebrand Jordan (A.I.I OF. Lane Chandler June •HRidln- Law (A.T.) DF Jack Perrin May •t§Tralls of Danger (A.T.) DF.Wally Wales Sept. •tSTake the Heir (A.T.) D Edw. E. Horton Jan. •t§Would You Believe It? (A.T.) Walter Forde Feb. Rel. Date Aug. 4. 12.. 12. 28. 24. 30. 20. 4.. Feet Mlns. Reviewed ..5400 60. ..Aug 23 .5400.... 60... June 7 ..5400 60 ..5400.... 60... July 26 .5600. ..5400... ..5700 .. 6 reels 60. .62. ..July .60 63... Jan. 25 COLUMBIA (Available sotmd-on-film and sound-on-dise > FEATURES Title •tsAround the Corner (A. T.). •t§Call ol the West (A. T.) . "t$Gullty7 (A. T.) *t§Hell't Island (A.T.) •Hladies ot Leisure R ».. ..1711... .18. ..June 28 12. ..1.128 . 17 . Jan. 1 1 4 . ...604... . 7. 22.. ..1667... .19. 29.. ...515... ..6. 6.. ...576 .. ..6. . .Apr. 2fi 14.. ..1653... .18 12.. ... 1 reel 27.. 1 reel. . 12.. . . .2 reels 16.. ..2002... .22. . . Feb. ■>■} 10.. ...548... 1 reel . . . ..6. . .Aug. 23 16.. ..1565 .17. -Feb. | 12.. . . . 1 reel 18.. . .1660 .. .18. .May Id 16.. .. IR'2. .. 18 Mar. Ml 9.. ...823... ..6. ..Apr. 1 3.. ..1724... .19 4.. .1891... 21.. June 14 20.. ...560... .6 .Apr. M 19.. .1961... 27. .Jan. 4 21.. ..1755... .20 23.. ...637... ..7, It. 1.. .1912... .. 547... 21 ..8. .Feb. 1 9.. . 1527 . 17 Mar. 70 28.. .1904... .21. 20.. . .1661 20 Apr. I h . .2 reels FIRST NATIONAL f Available sound-on-disc only) FEATURES T'tle •t«Baek Jtar Corlnne Griffith.. Pay (A.T.). •♦SRrlde of the Regiment (A.T.) Begal-Plrineen •tfBroken Dishes foung- Withers •»5Dawn Patrol. The (A.T.). "HFIIrtlng Widow (A.T.)... "'SFurles (A.T.) "Hin the Next Room (A.T.) "MLIIIes of Field (A.T.) . •tUoose Ankles (A.T.) •»5Murrler Will Out (A.T.).. •tfNaughty _ •HNo. Ne. Barthelmess- Fairbanks, Oornthv Mackalll Warner. Wilson Jack Mulhall Corlnne Griffith Fairbanks. Jr. -Young Mulhall- Lee Flirt (A.T.).. Alice White . Nanette ( A. T. )_.... Cla Ira -Gray "^Notorious Affair. A (A. T.) . . Bill ie Dove •Meaiu synchronized score. Weo/w sound effects §Means voice (including dialogue and incidental songs). A.T after title All-Talker. P.T. means Part-Talker D means disc. F means sound-on-film. Length Rel. Date Feet .Mlns Reviewed June 1.... 5672.... 53. June 7 June 22 7418. 82. Mav ?/i Dee. 1 Not Set... .Aug. • Aug. !0 not set. . . July 19 May II 6664 74. ■June 7 Mar. 16... 6606 73. Apr IK Jan. 26.... 6336.... 70 Apr IJ Jan. 5.... 5979... 67 . Dee 71 Feb. 2. ...6190. ...68. Mar. a Apr. 6 6200 69. .Apr. IQ Oct. 12 Feo. 16. ...8108. ..101. .Jan. II May 4. ...6218. ...69. ..May S A.T after title means- September 13, 1930 M o t i o n P i c t it r c N e w s 81 •t§Numbered Men (A.T.) Nagel-Claire Aug. •tiOther Tomorrow (A.T.) Bilhe Dove > <■". •t§Playlng Around (A.T.) White- Morris Jan. •tSRoad to Pavadise. The (A.T.) . Young-Mulhall July •tSSally (A.T.) Marilyn Miller Jan. t§Show Girl in Hollywood (A. T.). White-Mulhall Apr. •t§Son of the Gods (A.T.) Rich. Barthelmess Mar •t§Sono of the Flame (A.T.) Gray-Claire May •tSSpring Is Here (A.T.) Claire-Gray Apr. •HStrlctly Modern (A.T.) ..Dorothy Mackalll Mar. •ts Sweethearts and Wives ( A.T.) . Billie Dove June •♦(Sweet Mama (A.T.) Alice White luly •tSTop Speed (A.T.) Brown-Clalre-Whltlng Aug. •t§Way of All Men. The (A. T.). Fairbanks. Jr.-Revier Sept. Coming Attractions Title M§Adios *A. T.) M§Bad Man. The (A.T.) ♦tSBrloht Llohts (A T ) •HCaptaln Blood (A.T.) •tSCollege Lovers (A.T.) •HFather's Son (A.T.) •tsGirl of Golden West (A.T.) •tfGoing Wild (A.T.) •tIGorllla. The (A.T.) •tiHonor of the Family, The (A.T.) •t§Hot Heiress, Tha (A. T.)... •tSKIsmet (A.T.) "tSLady Who Dared. The (A.T.) *t§Little Caesar lA.T i .... *t§Men of the Sky (A.T.) •t§ Mothers Cry (A.T.) •tSOne Night at Suite's (A.T.) •t§Misbehavino Ladles (A.T.).. •tlRiqht ot Way. The (A.T.).. •tlScarlet Pages (A.T.) •tSSunny (A.T.) •t§Toast of the Legion A.( T.). ItSTrulh About Youth (A.T.).. •U Wiuow iiiini Chicago (A.T.). •t§ Woman Hungry (A.T.) 3 ..72. ..June 7 y . . 5800. .64.. Jan. 4 19 . 6003. .66. . .Apr 5 2(1 .6935.. ...66 ..July 5 12 . .92/;. . 104 Dei., lb 20. ..7213. .80. ..May 3 q . K Gaynor- Farrell . Mar. *t§Last ef the Duanes (A.T.)...OBr.en-Loy-Browne Aug. •ffLtt'i Go Place. (A.T.) .... Wagstafi-Lane F«*. •HL«ne star Ranger (A.T.)... George O Brian •«Mnn Trouble Sills-Maekaill ... •t§Men Without Women (A. T.) . MacKenna-MaeDonald •fINot Damaged (A.T.). M.8.ran;.B.yr'i?;A.m.e* ' ?$ Mar. Apr. .May Aug. Feb. •tSOne Mad Kiss (A.T.) Ojn Jose Moi ca July •|?On the Level (A.T.) V etor McLagle n . May •t'on Your Back (A.T.) Rich- Warner-Hackett Sept. •tf Rough Romance (A.T.) O'Brien-Chandler June •tSSkv Hawk (AT) Garrlek-Chandler Jan. •tit. ThU IS London (A.T.).. .. Will Rogers June •ISSong O' My Heart (A.T.) ... John MeCormaek Sept. •tSSuch MenAre Dangerous (A.T.) Baiter-Owen ..-.,.„""■- (Reviewed under title if Mask of bore In Feb. 1, •tSTemple Tower (A.T.) MacKenna-Day Apr. MS* sl.t.n (AT) Dresser- Patricola Apr. •uwilrt Company (AT.) Albertson- Warner. Lynn July M§§Women Ev'erywh.Ve (A.TJ . . . Murray- Dorsav- K.llard June Coming Feature Attractions Date 27... 23... II... 12... 22... 16... 17... 30... 20... «.... 29.... 16... 2... 19... 23... 31... 2... 5. . . 24 9 25... 13.... 18... 14 . . . 15... 26... 8... 7... 9 . 1930, 13... 6... 6... I... Length Feel Mlns. .7450.... 83. 6482 72. .7400 82. .6120... .68. .5600.... 62. .6171. ...69. .7961 88. 5828 64. 5800 64. 7422.. 6340.. .6552. .7526. .6195. .6750. .5500. .6745 7S .5940 66 7800 84 7216 .84. .70.. .73. ..84. .70 ..75. 6500. 5566.. .5600. 6600. .4800. .6925. .8300. .8243.... 92 .7586 82 li*sue) 5200. . 58 6442. ...71 7200.. 7500 83. M§A 'dovII With Women •tsAlone With You (AT.).. .. •fiiAre You There? (A.T.) •^Barcelona (A.T.)..... MSBIo Trail. The (A.T.) •tlBlondle (A.T.) •tICIsco Kid. The (A. J.)..... •tIConnectleut Yankee. A (A.T.) M§East Lynne •HFalr Warning (AT.) •t§ First Love (A.T.) •tSF. 0. B. Detroit •tSGIrls Demand Excitement (A.T) ••■•• MIGoIng Nowhere (A.T.)...... •t?Heart Breaker. The (A.T.).. •t§Her Kind of Man (A.T.) •HHot Numbers (A.T.) •tsiust Imagine (A.T.) •ISLIghtnln' •t§Llilom *t§Luxury (A.T.) .■••..;■ ■ •t§Man Who Came Back. The (A.T.) Rel. Date . . Jan. 4... Star .Victor McLaglen- Maris (jj*nir- l,.n i. k Llllle-Garrlck Dec. uaynor-Bogart Wayne-Churchill-Marshall ..Nov. Moran-Bogart-Ames Lowe. Baxter Will Rogers Ann Hardlng-Brook-Nagel O'Brien-Huntington Dee. Length Reviewer! ..May 17 .Mar. I May 19 Dee. 7 . Au«. 2 ..Aug. 19 June 21 .Mar. 29 Mar. 29 .May 10 .June 14 Feb 22 .Jan. 18 Dec. 14 ..Mar. I ..July 12 Jan. 18 Jan. 25 Aug. 30 Jan. 4 .June 14 .July 14 ..July 26 July 26 ..June 21 Dec. 14 .May 31 .Mar. 15 . Feb. I May 17 .Apr. 26 ..July 19 ..June 14 Reviewed Brendel- White-Oompton Brrndel- White-Tracy Michael Bartlett Murray-Huntinqtnn Corcoran-Byron Collier, 8r Brendel-O'Sulllvan Nov. .will rl.i«fi> Nov. Farrell -Tavlor Oct. Warner- Luce Dee. 2.... 23... 5... 28... 8472 .Sept. •t§Men on Call (A.T.).... •tSMovletone Follies of 1931 (AT.) tsNetwork (A.T.) •t§No Favors Asked (A.T.) •t60h. For a Manl (A.T.) .. tSOne Nloht In Paris (AT.). •HPalnted Woman. The 'A.T.). •tIPlay Called Lit* (A.T.) •t§Prlneess and the Plumber. The (A.T.) M§Renegades •HScotland Yard (A.T.) •HSea Wolf (A. T.) •tSShe'e Mv Girl (A.T.) •tSShepner Newfounder (A.T.)... •tSShe Wears the Pants (A.T.) . •tSSouo to Nu4s (A.T.) •tSSnlrter. The (A.T.) •tSStolen Thunder (A.T.) •HThU Modem World (A.T.I... •Wonlght and You (A.T.) •t6Un the River (A T.) •tSWomon Control (AT.) •t5Women ef All Nations (A.T.) •HWyorolno Wonder (A.T.)... . •tlYoung Sinners (A.T.) J. Gaynor - C. Farrell - K. MacKenna Edmund Lowe-Clarke Dee. 21. Cast ^oeelal .8ltls . McLaglen-Francis . Gaynor- Farrell , Gaynor- MacKenna Mr Leo ten- Dorsev .Moran-Holmes-Walter Byron. Nov. 30 . Farrell-O'Sullivan-H. B. Warner Nov. 9 .Bolter- Beery- Loy Jan. II. 1931 Edmund lowe-Bennett Oct. 19 .Milton Sills Sent. 21 . . . .8000. . . .87. . . Aug. 30 Farrell-Comnton .T. Clifford-H. Lowe Oct. 26 , Dorsav-MacKenna Healy-Wlnninger-Smlth Sept. 28 . Baxter- Church ill .MacDonald Oct. 26 Baiter. «leanW .J. Harold Murray-Moran Nov. 9 Luee-Bogart-Tracy Oct. 12 Murray- Marls- Luce MeLaolen-lnwe Howard-Cochran Moran- Albertson FEATURES Title Star •tAfter the Verdict Olga Tschechowa Jan. 'tscnmion Circle. The Stewart Rome Feb. ■tjjDark Red Roses (A.T.) Rome-Doble Mar. SHORT SUBJECTS Star Length Reels Mlns. Revlewefl 7 ... .76 June 21 .7 79. .Jan. II . B 67. Mar. » Length Reels. Mins. Reviewed 2 17 Title •tSAel- Dental Treatment *t§Abbie Mitchell 4. Sizzle & Blake Song Program I 8 tAllez-Op Marionettes I • *t§Clyde Doerr & Saxophone Sextet Jazz Program I 8 •t§Feed the Brute (A.T.) Animal Novelty I 8 •t&Hoak (A.T.) Frawley & Smith I 9 •TSJustice (A.T.) Special Cast 2 17 •16Little Journeys In Songland. .Song Series 1 8 •t§Miser. The (A.T.) Bransby Williams I 8 *t§Mr. Smith Wakes Up (A.T.) . Marriott-Gott 2 16 •riNlght in Dixie. A (A.T.).. .Mitchell-Hudglns 2 15 *t§Nora Blaney No. I Song program I 9 *t§Nora Blaney No. 2 Song Program I 9 •1§ Operatic Marionettes I 9 •t§Radlo Franks & 4 Bachelors. Song Program I 8 MsTeddy Brown & His Band Jazz Program I 9 *t§Unwritten Law. The (A.T.).. .Rosalind Fuller Feb. I 3 30 *1§When the Clock Struck Twelve (A.T.) Nlles Welch 2 18 METRO-GOLDWYN-MA YER FEATURES Length Title Star Rel. Date Feet Mins. •tIAnna Christie (A.T.) Greta Garbo Feb. 21 6700 74. *tlBlg House. The (A.T.) Berry-Morris-Hyams June 14 7901 88-. •t§Call of the Flesh Novarro Aug. 16 9179. .100. FU viewed under title of "Singer of Seville" in July 12th, 1930. issue •tSCaught Short (A.T.) Dressier- Moran Jan. S 7961 ...88.. MJiBishop Murder Case (A.T.). Basil Rathhone May 10 6873 75.. •tlChasIng Rainbows (AT i Love. King Jan. 10 8100 90.. (Reviewed under title of "Road Show" In Nov. 2. 1929, Issue) *t§Chlldren ef Pleasure (A. T.) . Grxy.Rubln-lohnion Apr. 26 6400 72. •tsOeni-May-Care (A.T.) Ramon Novarro Feb. 7 8782 98. •tSDivorcee, The (A.T.) Shearer-Morris Apr. 19 7533 84.. *t§Doughboys Buster Keaton Aug. 30 75. Reviewed under title "Big Shot" in July 26 Issue. •tIFree and Easy (A.T.) Buster Keaton Mar. 22 8413 93. •t'.FIoiailora Girl. The (AT) Danes-Gray May 31 7260 81. •t§Girl Said No. The (A.T.) .. Haines- Hyams Mar. 15 8382 93. •t§Good News (A.T.) .Special Cast Aug. 23 8100 80. •t§ln Gay Madrid (AT.) Ramon Novarro May 17 7654 85. •tILady sf Scandal (A.T.) Chatterton- Forbes- Rathbone -May 24 6858 68. ..Vilma Banky Mar. 8 8142 90. Shearer-La Rogue Aug. 9 70. Terry- Kaley- Edwards Feb. 28 7200 80. Montgomery. D. Jordan. .. Sept. 6 Joan Crawlord Mar. 29 7917 88. Davies-Nugent Jan. 17 7650 85. Reviewed under title of "Duley" In Nov. 2. 1929. Issue •tSOur Blushing Brides (A.T.) .. Crawford-Page-Sebastian ...July 19 9138. ..102.. •tlOne Embarrassing Night June 21. ...7000 '^Redemption (A.T.) . Gilbert- Nagel- Adore* Apr. 5 6019 67. Richest Man in the World. .. Mann-Nugent June 27 7775 86. •tSRnoue Song. The (A.T.)... Lawrence Tibbett May 10. .. .9372. . •t§Romance Greta Garbs July 26 •tSSea Bat. The (A.T.) Bickford-Miljan-Torres June 7 6570.. *t§Ship From Shanghai, The (AT.) Naqel-Johnson-Wolhelm ... Jan. 31 6223.. •tISins of the Children (A. T.). Mann-Nugent June 27 777$. Reviewed under the title ef "Richest Man'' In the World In July 3 •tsStrietly Unconventional I A.T. ) Stone-Cavanagh-Owen May 3 4970.. Reviewed under the title of "The Circle" In Feb. 22. 1929. Issue *t§Lady to Love (A.T.) . •t§Let Us Be Gav (AT.) •t§Lord Byron of B'way (AT.). *t§Love in the Rough (A.T.) R. *t§Montana Moon (A.T.). *t§Not So Dumb (AT.) .104. ..76. ..73. ..69. ...86. Issue .55.. Reviewed .Dee. 21 .June 28 .July 12 May 10 May r» .Nov. 2 ..Aug. 9 Dec. 2» .Apr. 19 ..July 26 ..Feb. 22 ..June 1 . . Feb. I ..Apr. 12 .June ■ ..May SI . . Feb. 8 May S Jan. 25 Aug. 16 ..Feb. 8 . . Nov. 2 .July 19 Aug. 16 . May 10 ..July 5 ..Feb. I ..Aug. 2 ..May 8 .Jan. .July Feb. 22 *t§Thls Mad World (A.T.).. *t§They Learned About Women (A.T.) •t§Unholy 3, The •t§Way Out West (A.T.) Rathbone- Johnson Apr. 12 6100 68... Apr. 19 Van and Schenck Jan. Chaney-Lee-Linow Aug. Haines-Hyams Aug. II.... 8773.... 97. 2 70. 2.... 6407 Deo. 14 .Mav >^ .Aug. 9 Coming Feature Attractions Star Rel. Date Title •tIBallyhoo (A.T.) ••m.iinr ot the Ladles (A. T.) •t§Bllly the Kid (A.T.) John Mack Brown Oct. 25... •tSBugle Sounds. The (A.T.) Lon Caney *t§Crisls. The (A.T.) •t§Dance. Fools. Dance (A.T.) , •tlDark Star. The (A.T.) Marie Dressier Nov. 29... *t§Daybreak (A.T.) Ramon Novarrs V§Duie (A.T.) 'tlOoing That Thing (A.T.) MSFlve O'clock Girl. The (A.T.) Marion Davles •tSGreat Day. The (A.T.) Joan Crawford •t§Great Meadow. The (A.T.) •tlHer Fortune (A.T.) Joan Crawford •tlJennv Llnd (A.T.) Grace Monro Nov. I *t§Llke Kelly Can (A.T.) Montgomery- Jardon "t§Madam Satan (A.T.) K. Johnsot Reginald Denny. Sept. 20 .. MSMarch ot Time (Tent.) Weber & Fields •t§Merry Widow The (AT.) *t§Men of the North (A.T.) B. Leonard-G. Roland Sept. 27... M^Monsfeur Le Fox (AT.) Barbara Leonard •t^Naughty Marietta (AT) t§Never the Twain Shall MeetR Torres •HNew Moon. The (AT) Tlbbett-Moore Dec. 13 •tSPasslon Flower (A.T.) K. Francis-Johnson-Blckford Dec. 6... *T?Prisoner of Zenda Novarro •tSRazrle- Dazzle (A.T.) Dressier- Moran VSRed Oust (A.T.) Greta Garbo •tSReducing (A.T.) Dressier- Moran •t§Remote Control (A.T.) Haines-Doran Nov. 15... •♦« Revue of Revues (A.T.) X Ing-Love- Haines-Crawford •tSRosalle (A.T.) Marion Davies •t?Song of India (A.T.) *t§Squaw Man (A.T.) •tSTamnlee (A.T.) The Southerner Lawrence Tibbett •t§Those Three French Girls (A.T.) R. Denny Oct. 18... •'ITrader Horn (A.T.) Harry Carev •tlWnr Babies (A.T.) Buster Keaton •»§War Nurse (AT.) Walker-Page-Montgomery ..Nov. 22 •tSWay for a Sailor (A.T.) lohn Gilbert Oct. II 'tSWoman Racket (A.T.) Meore-Sweet Jan. 24... ♦tlWorld's Illusion. The (A.T.) Length Sept. 13 .Aug. 30 7i. Dec 14 Title SOUND SHORTS Star Rel. Date Lenoth Review*" .1895 Mar. 20 •tSAII Teed Un rharley Chase Apr. 19. •t§Baby Follies (A. T.) Revue Apr. 12 ■tsHear Shooters Our Gang Mav 17 *t!Belew Zero (A. T.) Laurel. Hardy Apr. 26 •HBlo Klek. The Harry Langdon Mar. 29 1827 Jan. 29 mm Feb. 13 .1889. •tSBIItmore Trie Ian. •t«Blorto .....Laurel. Hardy Feb. •t§Rrats Laurel-Hardy Apr. MJXIock Shop, The Revue May I*. . .2 reels. 853. 2654 Feb. 15 .1928 Apr. I *Meana gfnthronized score. fMeans sound effects. §Means voice (including dialogue and incidental songs). All-Talker. P.T. means Part-Talker. D means disc. F means sound-on-dlm. A.T. after title means 82 Motion Picture News September 13, 19 3 0 •fSCollege Hounds Dogs «---2„r?,ls M*r- 2S •HCollego Rontons Blltmere Trie Jan. 25 853 •tSOoerr. Clyde Jan. 18 572 i'JS'ii •HDollar Dizzy (A.T.) Charley Chase , II" "..i; t' A MsFast work (A. T.) Charlie Chase June 28.... 1868 May 24 •tlFlddlestleks (A.T.) Aug. 16 •HFIfty Million Husbands Charlie Chase May 24. ...1846 Mar. 29 tiFlghtlag Parson Langdon Fed. 22. ...1877 ""'■'} •tSFlrii Seven Years. The Our Gang Mar. I 1843 Apr. 5 •Flo»er Garden Hevue Jan. 18 •t§Gems of M-G-M (A.T.) „■.'•••,.• •'. Girl Shock Charley Chase 20. ..Aug. 23 •t&Haywire (A.T.) Laurel-Hardy May 29 1775 June i /«Head Guy. The Harry Langdon Jan. II 1878 •tlHeg Wild (A. T.) Laurtl-Hardy May SI ....1775 V'V'.V •UHii On oegs .. ....! mil Fab. 15 •tiKlddlet Revue (A. T.) Mar. 15 •HKiag The Harry Langdon June 14. MiLaurel tV Hardy Murder Case.Laurel-Hardy •fSManhanan serenade (A. T.) .Hatkett-Ouran 'tjNIght Owls (A.T.) Laurel-Hardy Jan. 4 '895y •t§Old Man Trouble (A.T.) Oavldson-Nloholt 2 reals •t§Pirales (AT.) Aug. 16 -fsHeal McCoy (A.T.) Chate Feb. I .... 1899. ...... .Doc u School's Out Our Gang . . . . ..21. ..Aug. 30 •H8hlw«rlng Shakespeare Our Gang Ian. 25 1870 i-f.v •tyShrimp. The Harry Lanidaa May 3.... 1738 Feb. 15 •fsSong Writer's Revue. The (A.T.) •HTeacher's Pet (A.T.) Our Gang 2 reels Aug. 16 Mslougn winter. A Our Gang June 21 1880 Mar. 29 •t§Van & Schenek Jan. II 799 HVodevllle (A.T.) ..Laurel-Hardy 2 nail M§What Price Georgle (A.T.) . .Georgie Price Aug. 16 'UWhen the Wind Blew Our B*o,a Apr. 5 1795 •tSWhltperlng Whoopee ..Mar. 8. ...1907 Mar. 29 1787 2 reels Aog. 2 .Dec. PARAMOUNT FEATURES Star Rel. Man Brothers Sept. .Aug. Data 10.. 2.. 30.. 4.. II.. 12.. 3 Length Feet Mint. ..8897 .6/au . ..75.. ..7243 .706*. ...78. .6364 .5794.. .6984.. 28.... 6088.. 5251.. Title 'tiAnlmal Crackers (A ,T.) •^Anybody's War (A.T.) Moran & Mack •^Anybody's Woman Chatterton-Brook Aug. •t§Applause (A.T.) Helen Morgan Jan. •t§Behlnd the Make-Up(A.T.) Skelly- Wray-Powell Jan. •HBenson Murder Case The (A.T.) Powell-Pallette-Calyert Apr. •tSBIg Psnd. The (A.T.) Chevalier-Colbert May *t§Binhi.. (A T.) Nanrv Carroll •tiManhattaa Mary Ed Wynn •um.iw ill the Talkies (A.T.) Jark Oakie •HMoroeeo (A. T.) Cooper. Oietrleh M§Mnnte Carlo (A.T.) MacDonald-Buehanan 7650. .. .90. . .Aug. 9 •t5Ne» Morels (A. T.) Wm. Powell •HPIavbov ol Paris (A.T.) Maurice Chevalier Sept. 13 •HRIont to Love. The ( A. T.). Ruth Chatterton •ts,Roden Romance (A. T.) ... Arlen-Carroll •MRise of the Ranehe (A. T.) . . Gary Cooper •UFUv.l Family. The (A. T.) .. Frederic Mareh •HSeanib Murder Case (A. T.) William Powell •U8ee God. The (A. T.) Arlen-Wray Sept. 13 8054 Aug. 30 •HSklpoy (A T.) 'HSoollers. The (A. T.) Cooner-K. Johnston-B. Comp. .._ „,_ 01 »<"> Sept. 26....Notset Aug. 30 •»$Tho Virtuous Sin •tS»«m Sawyer (A. T.) Inrfcle Cnoone •tITyphoon BUI George Bancroft '.'.'. '.'.'.' .'.'.'.'.'.' .'.'.'. Title •t§A Bird In the Hand (AT.).. •HA Hint to Brides (A.T.) •t§A Million Me's (AT.) •t§A Seller's Luck (A.T.) •"A Yankee Doodle Boy (A.T.). iHAerldents Will Happen (A.T.) •HActlons Sneak Loder Than Words (AT.) •HAdam't Eva (A.T.) •tlAfter Seven (A.T.) •H After the Ball (A.T.) •H Apartment Hunting (A.T.)... •t§Artlst's Reverie. The (A.T.).. SOUND SHORTS Star Lois Wilson & Co Christie Comedv Lee Morse Geo. Beatty Screen Song Smith and Dale Wm. & Joe Mandel Christie Comedy las. Barton Co Screen Song Florence Moore Gamberelll & Ca Rel. Date Lenoth Revlewet . . 1 reel . .1 reel Aug. 2.. . .2 reels. . . . . . 1 reel . .2 reels . .2 reels... . .2 reels. . . . . . 1 reel... ...June ' 14 •t§At Home (A.T.) Lulu McConnell I reel... *t§At the Gate (A.T.) Smith & Dale I reel... • isBallet Class (A.T.) Dancing Act I reel... •isuamacie Bill. the Sailor (A.T.) Talkartoon I reel... •H Bearded Lady (A.T.) Cnnstie Comedy Mar. I 1794 'HBedelia Screen Seng Jan. 4 604 •HBelle of the Night Christie Comedy Feb. 15 2 reels. •tIBishop's Candlesticks (A.T.). Walter Hus on 2reels.. 't§Blue Songs (A.T.) .Ruth Etting &. Orchestra I reel... •§ti,ook Lovers (A.T.) Joe Santley-lvy Sawyer I reel. .Aug. 2 . Musical Novelty 2 reels .Christie Talking Play 2 reels . Walter Huston 2 reels . Nevelty Act I reel . .Miller- Dova July 5 I reel May 24 . R. Bruce Scenic I reel Swain 2 reels reel June 14 'HBoyhood Days (A.T.). *t§Brown Gravy (A.T.) •tICarnival Man (A.T.) •t§Chinese Fantasy (A.T.).. "t « iimrtiown Fantasy, A.. . •tlChords of Memory (A.T.). •HCIeanlng Up (A.T.) C. Conklin-M. *t§Cockeyed News (A. T.) .. . Eddie Cantor 'Hcome Take a Trip In My Airship Screen Seng May 24. •t§Confounded Interest (A.T.).. . Raymond & Caverly •t§Cow Camp Ballads (A.T.) R. Bruce Scenic I reel •HCrooning Melodies (A.T.)... Singin, Orchestra I reel *t§Dance. You Singers (A.T.).. Puck & White •HDalsy Bell (A.T.) Screen Song 'HDangerous Females (A.T.) . . . Dressler-Moran 2 reels •HDancing Gob (A.T.) Christie Comedy 2 reels •t§Dear Teacher (A.T.) Talking. Singing 2 reels •HDear Vivian (A.T.) Christie Comedy 2 reels *t§Deep "C ' Melodies (A.T.)... Frances Williams, Yacht Club Boys I reel *t§Desperate Sam Bert Green Mar. 29 1832 . •t§Dlzzy Dishes (A.T.) Talkartoon Aug. 9 1 reel •tSDon't Believe It (A. T.) Christie Comedy Feb. 8 1872 Mar. 22 •HOown With Husbands Arthur. Roach Mar. 8 1660 Mar. 22 *t§Dresden Dolls (A.T.) Maria Gamberelll, Dancing I reel *t S Drifting Along (A.T.) Robert Bruce Scenic I reel •HOuke ol Dunlin (A T.) Christie Talking Comedy... Feb. I I85U *t§False Alarm Fire Co. (A.T.). Smith & Dale I reel •i Family Next Duor. The.. uimies Ruguies Jan. II 1381 Feb. 15 *t§Faro Nell (A.T.) Louise Fazenda 2 reels •t§Fatal Card. The (A.T.) W. & E. Howard •tfFatal Forceps (A.T.) Christie Comedy 2 reels •HFavorite Melodies (A.T.) Ruth Etting & Orchestra I reel •t§Feelin' Blue (A.T.) Ash-Washington I reel. "H Firebugs Talkartoon May *t§Fit to Be Tied (A.T.) Burns & Allen... Aug. *t§For Love or Money > A T.) ... Christie Talking Play Jan. *t§Food for Thought (A.T.). Allen & Canfleld *t§Framlng of the Shrew (A.T.). Christie Talking Play •HGetting a Break (A.T.) Blo.k & Sully. •HGetting a Ticket (A.T.). 1§Glow Worm. The (A.T.) ... •t§Go Ahead and Sing (A.T.). •tsGrand Uproar (All •t§He Did His Best (A.T.).. 704 Apr. 19 I reel 1870 . I reel .2 reels reel June 28 .Eddie Cantor I reel Screen Song Aug. 23 564 July 19 .Tom H oward I reel Talkartoon I reel . Christie Comedy 2 reels *t|He Loved the Ladles (A.T.). Christie Comedy 2 reels •t§He Was Her Man (A.T.) Gilda Gray 2 reels •t§Helping Hand. The (A.T) Solly Ward I reel •HHer Husband's Women (A.T.).. Lois Wilson & Co 2 reels *t§Her Piano Boys (A.T.) Lillian Roth & Orchestra I reel - 1 § H igb Hat (A.T.) Alice Boulden & Band I reel •HHighlowbrow (A.T.) Talking Novelty 2 reels *t§Hls College Chums (A.T.)... Eddie Peabody & Band 2 reels ■'His Hanoi the Mayer ilmlie Murray 2 reels July 15 •tSHIs Wife's Birthday (A.T.).. Solly Ward 2 reels •t§Hold-Up (A.T.) Tom Howard 2 reels •UHot Air Merchant (A.T.) Charlie Ruggles 2 reels •ttHoi Dog Talkartoon Mar. 29 I reel *t§Hot Lemonade (A.T.) Louisa Fazenda 2 reels •UHnt Time in the Old Town Tonight. A (A.T.) Screen Song Aug. 2 I reel July 5 •HHumorous Flights (A.T.) Donald Ogden Stewart I reel •t§l Came First (A.T.) Herman Timberg I reel •Hlf Men Played Cards Like Women Do (A.T.) Hugh Cameron & Co I reel •t§l m a Wild Woman (A.T.)... Boydell-Ash I reel •tSI'm Afraid to Come Heme In the Dark Screen Song Feb. I 651 Jan. 25 •t§l'm Forever Blowing Bubbles. Screen Song Mar. 15 I reel *f§ln the Good Old Summertime 'AT.) Semen 8ong June 7 I real •t;in the Shade of the Old Apple •t§lnstallment Collector (A.T.).. Fred Allen I reel •HI've Got Rings on My Fingers (A.T Screen Song ..'[['" Screen S»no Jan. 18 752 •tSlnsuranea Eddie Cantor | reel June 28 *t§lntroduction of Mrs. Glbbs (A.T.) Lulu McConnell *t§lt Happened to Him (A.T.K.Jas. Barton & Co I reel •t§Jaz? Preferred (A.T.) Zelaya I reel July 8 •t§Jed's Vacation (A.T.) Grapewln-Chance (Christie) 2 reals •t§Just One Word (A.T.) Broadway Cast. Sketch I reel •HKandy Kabaret (A.T.) Children's Ballet I reel June 28 tt!KlMeJ 'AT.) Talking Comedy (Overman) 2 reels •§tKniqhts in Venice (A.T.)... Smith & Dale I reel •tfLa Paloma Screen Song Apr. 12 574 •tSLa Schnapps. Ine. (A.T.) Smith & Dale •HLadles' Choice (A.T.) Grapewln-Chance 2 reels *t§Lady. You Slay Me (A.T.)... Perkins-Hlllpot I reel •t§Let Me Explain (A. T.) Christie Comedy Jan. 4 1870 •HLovers' Lane (A.T.) Arthur & Morton Havel •t§ Maine Stein Song (A.T.) Screen Sono-Vallee Sept. 6 •HMakers of Melody (A.T.) Talking. Musleal 2 reels •tSManv Moons (AT.) ... Bruce Novelty Aug. 9 I reel Sept. 6 •HMarchlng to Georgia (A.T.).. Christie Comedy 2 reels •HMarrlaoe Wows (A.T.) Talkartoon *t§Meek Mr. Meek. The (A.T.) Jimmy Barry I reel •HMeet the Boy Friend (A. T.). Lillian Roth I reel •HMeet the Missus (A.T.) Christie Comedy 2 reels •HMelanchoty Dame (A.T.) Christie Talking Play 2 reels •§1MHodies (A.T.) Smith Bros.. Singing I reel •t§Meltlng Pot (A.T.) Petite Revua 2 reals •tSMiiimn Me's A ... Lee Morse Apr. 26 964 Jan. 23 •HMoon Bride's Wedding (A.T.)lndian Musical Novelty I reel •HMonnshine (A.T.) Jas. Barton & Co 2 reels •HMnther Pin a Rosa an Ma (A.T.) Screen Song •HMnuntaln Melodies (A.T.)... R. Bruce Scenic I reel •HMusIc Hath Charms (A.T.). Christie Talking Play 2 reels *t§My Gal Sal (AT.) Screen Song I reel •HNalghbnrlv Neighbors (A.T.) Lulu McConnell Aug. 16 2 reels •t$New Rhythm Arplazer 4 Band July 28 •HNoah's Lark (A.T.) Talkartoon •t§Now and Then (A.T.) Musleal Novelty 2 reels •HOft In the Silly Night (A.T. ). Christie Talking Play 2 reels •HOId Black Joe (A.T.) Screen Song •t§Ole Man Whoooee (A.T.)... Art Fran* •t§On the High C's (A.T.) Frances Williams & Yacht Boys. *t§0ne Man Reunion (A.T.) George Fawcett •HOperatlc Selections (A.T.) Tito Schlpa .' •HPals Is Pals (A.T.) •tSPammount Acts •HParamount •t§Paramount •t§Paramount •§tParamount *t§Paramount .Jas. Barton & Co Comedies Pictorials Screen Songs Sound News., Talkartoona •t§Plano Tuners (A.T.) •HPInlng Pioneers (A.T.).. •♦^Plasterers (A.T.) •HPost Mertems (A.T.) .O'Oonnetl . R Bruce .O'Donnell .Christie & Blair. Sketch... Scenic & Blair. Sketch... Comedy. . . 1 reel . ..1 reel. . . 1 reel. ..2 reels . . 1 reel ..2 reels . . 1 reel . . . .1 reel.. . . 1 reel . . .. 1 reel. . . 1 leel. ..1 reel. ..2 reals July 2» •Meant sunchronized score. tMea/ij. sound effects. §Means voice (including dialogue and incidental songs). A.T. after title means All-Talker. P.T means Part-Talker. D means disc. F means sound-on-film. September 13, 1 V 3 0 Motion Picture N e zv s 83 Feb. 15 737 Feb. 15 Band I reel Band I reel .Jan. •t§Prlsoner'« Song. The Screen Seng Mar. 1 738. •t§Put on Your Old Gray Bon- net (A.T.) Screen Song .. •t§Radco Riot .. .Falkartoon *t§Radio Rhythm (A.T.) Rudy Vallee & *t§Raising the Roof (A.T.) Lillian Roth & _ •t§Red. Green & Yellow (.A.T).. Lulu McConnell I reel. •t§Resolut!ons (A.T.) Billy House Aug. 30 2 reels. *t§Rube. The Jimmy Barry June 21 1 reel.. •t§Salt Water Ballads (A.T..J...R. Bruce Scenic I reel.. •tSScrapplly Married (A. T.) Christie Comedy Feb. 22 1634 . . •t§Schipa. Tito May 24 I reel *t§Shubert's Inspiration (A.T.) .. Famous Composer Series I reel "tlshubert's Masterpie-e (A.T.) . Famous Composer Series I reel "tlshubert's Songs (A.T.) Famous Composer Series I reel "t§Shubert's Unfinished Sym- phony (A.T.) Famous Composer Series I reel "tlSidewalks of New York (A.T.) . Screen Song •tSSing. You Dancers (A.T.)... Eva Puck & Sam White I reel •t§Sleeplng Porch (A.T.) Christie Comedy 2 reels •nso Thi' is Paris Kreen Fazenda Jan. 18... 1747 Jan. 25 "t§Song Service (A.T.) Lee Morse & Co I reel "UStory book Parade. The (A.T.) Children's Ballet I reel Aug. 23 "t§Strike Up the Band (A. T.). .Screen Song •HStronger Sex, The I A.T.) Christie Talking Play Mar. 15 1760 "tlSunset Hunter (A.T.) R. Bruce Scenic I reel Sure Cure Lynn Overman I reel Sept. 6 "tSSwing. You Sinner (A.T.). . .Talkartoon •t§That Party in Person (A.T.) Eddie Cantor I reel *t§That Red-Headed Hussy (A.T.) Grapewin- Chance 2 reels •t§The Home Edition (A.T.) Christie Comedy 2 reels •tsThe Lady Fare (A.T.) Christie Talking Play 2 reels •tlThe Spy (A.T.) Tom Howard 2 reels *t§The Rube (A.T.) Jimmy Barry, Sketch I reel "t§The Tide Rises (A.T.) R. Bruce Scenic I reel "tlThe Wanderlust (A.T.) R. Bruce Scenic I reel "tlToys (A.T.) Three Ormonde Sisters I reel •t/lTrafflc Regulations (A.T.) Donald Ogden Stewart I reel •tlTravellin' Alone (A.T.) R. Bruce Scenic I reel "tlTwentleth Amendment. The (A.T.) 2 reels "t§Two Americans (A.T.) Walter Huston 2 reels *t§Two Little Chinese Maids (A.T.) Anna Chang & Co., Songs I reel •t§Voices of Lonely Mm Apr. 19. ... I reel •t§What Do I Care? (A.T.) Moss & Frye I reel •t§What Is It? (A.T.) Elinor Glyn I reel •tlWee Bit o' Scotch (A.T.) R. Bruce Scenic I reel "tlWheg Caesar Ran a News- paper (A.T.) Christie Comedy 2 reels •tsWeak But Willing (A.T.) Christie Comedy 2 reels •tlWise Files (A.T.) Talkarton July 19 I reel June 14 •t§Ye Olde Melodies (A.T.) Screen Song •tsvet w. Have Ne Bananas sir.nn Snno 4or. 26 i 'eel May 2i "tlZlegfeld Mldnite Frolic (A. T.). Talking, singing. Instrumental 2 reels PAT HE FEATURES Title •t§Beyond Vletory (A.T.)